Gain Traction

Why Most Auto Shops Fail When They Try to Scale

Mike Edge — Wed, 15 Apr 2026 04:00:00 -0400

Phil Carpenter is the Director of Operations at Urban Autocare and Avalon Motorsports, overseeing seven locations in the Denver, Colorado area. He began his career as a technician and became the first employee in what was once a two-person shop, eventually helping grow the business into a 55-person operation.

His experience spans every stage of scaling an auto repair shop; from turning wrenches to leading teams, building systems, and managing multi-location complexity. That progression gives him a grounded perspective on what actually breaks, evolves, and demands attention as shops grow beyond a single location.

EPISODE SPONSOR

This episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.com

In this episode…

Growth doesn’t fail loudly at first. It slips in through divided attention, stretched leadership, and roles that multiply faster than the team can support.

Scaling an auto repair shop introduces a different kind of pressure, one that doesn’t show up in car count or revenue reports. It shows up in managers juggling three roles, in culture that starts to drift, and in decisions that carry more weight than they did at one location. The systems that once worked stop holding, and the habits that built the business begin to limit it.

This conversation centers on what actually changes as a shop grows. The shift from technician to leader, the cost of trying to do everything at once, and the reality that profitability is what allows a business to stand behind its work when things go wrong. Scaling an auto repair shop demands sharper focus, stronger systems, and a clear understanding of where leadership attention belongs.

Here’s a glimpse of what you’ll learn:

[01:15] Background and introduction of Phil Carpenter

[02:39] Early career path and entry into the automotive industry

[04:15] Building culture through care and accountability

[07:16] Early challenges and stagnant growth in the first location

[10:57] Transition from technician to advisor and manager

[14:40] Operational strain from wearing multiple roles

[20:33] Profitability as a foundation for stability and customer care

[22:50] Leadership framework: execution, preparation, and review

[26:48] Personal background and life outside the shop

Resources mentioned in this episode:

Quotable Moments:

“I can be a very good technician and I can be a very good service advisor, but I cannot do them at the exact same time.”
“We know how to take care of people, and we’re going to do that really, really well.”
“We can love and care about you, but that doesn’t mean that we don’t expect you to do a really good job.”
“If we’re not running our businesses soundly and with profit, we start squeezing pennies and stop standing behind what we do.”
“Feedback is a gift.”

Action Steps:

Audit current roles across your team and eliminate overlap where one person is carrying multiple critical functions. Divided attention is one of the fastest ways scaling an auto repair shop breaks down operationally.
Define clear accountability standards for each role and enforce them consistently. Culture weakens when expectations stay informal.
Review profitability at a granular level. Margin is what allows the business to take care of customers without hesitation when mistakes happen.
Identify one process that worked at a single location and stress-test it across multiple locations. Systems must evolve as complexity increases.
Build a leadership habit of preparation and review. Go into key conversations with intent, then evaluate performance immediately after to improve the next decision.

The Process That Took an Auto Shop from $40K to $100K a Month

Mike Edge — Wed, 08 Apr 2026 04:00:00 -0400

Adam Dixon is the Director of Operations at Urbs Garage, a multi-location auto repair business serving the Cincinnati and Northern Kentucky markets. He built his career from the ground up as a technician before moving into leadership, where he developed and implemented scalable systems that drive consistent performance across locations. His hands-on experience across dealerships, independent shops, and multi-store operations gives him a practical, execution-first perspective on what actually works in the bay.

Today, Adam is known for turning underperforming locations into high-revenue operations by focusing on process, speed, and accountability. His approach to strategies to grow an auto repair shop centers on operational discipline rather than marketing spend, proving that growth is built through execution, not theory.

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In this episode…

Most shops don’t stall because they lack ideas. They stall because execution breaks under pressure.

Revenue leaks out in the space between inspection, communication, and approval. Cars sit too long before being checked. Customers wait too long to hear back. Decisions get pushed later into the day, and with that delay comes hesitation, lost trust, and missed sales. The industry continues to push marketing and expansion as the solution, yet the real constraint lives inside the shop’s daily workflow.

This episode shifts the focus back to what actually drives growth; speed creates confidence, clarity increases approvals, and consistency compounds results. The operators who scale are not chasing tactics, they are controlling the flow of work, removing friction, and building systems that perform every single day.

Here’s a glimpse of what you’ll learn:

[01:15 ] Introduction of Adam Dixon and Urbs Garage

[01:31] Early interest in fixing things and technical curiosity

[07:15] Transition from dealership environment to independent shop

[09:52] Learning operational processes and identifying inefficiencies

[13:05] Attempted business acquisition and corporate transition

[14:28] Joining Urbs Garage and stepping into leadership

[17:54] Importance of mindset and saying yes to customers

[19:08] Marketing strategy differences across locations

[20:17] Rebuilding trust in underperforming shop locations

[21:27] Managing and optimizing digital marketing spend

[24:09] Customer attrition and need for consistent acquisition

[25:12] Speed to sale and importance of fast vehicle inspection

[27:15] Personal philosophy on accountability and follow-through

[28:37] Personal interests and hobbies outside the business

Resources mentioned in this episode:

Quotable Moments:

“Just changing processes, just how they did things.”
“You have to say yes.”
“Plant the seed of confidence in the customer that they’re always going to call Urbs Garage when they have a problem.”
“You’ve got to get the car checked out really fast.”
“You don’t want to have the customer have the doubt that they’re going to get the car back today."

Action Steps:

Audit your check-in-to-diagnosis time. Set a standard that every vehicle gets inspected within the first hour to eliminate hesitation and increase approval rates.
Train your team to present findings early in the day. Speed to communication directly impacts close rate and customer confidence.
Standardize your workflow across all locations. Consistent processes create predictable outcomes and are foundational to effective strategies to grow an auto repair shop.
Shift your focus from lead generation to conversion efficiency. Increasing approval rates on existing car count drives faster revenue growth than adding new traffic.
Build a “say yes” culture at the front counter. Confidence at first contact sets the tone for the entire customer experience and drives repeat business.

Why Independent Shops May Lose the Right to Repair

Mike Edge — Wed, 01 Apr 2026 04:00:00 -0400

David Manley is the Managing Editor of Tire Business, where he covers the trends, policy shifts, and operational challenges shaping the tire and automotive repair industry. With more than two decades in journalism across photography, writing, and editing, he brings a well-rounded perspective on how industry changes impact shop owners on the ground.

His work consistently highlights the growing tension around right to repair in auto repair, giving operators a clearer understanding of how legislation, technology, and manufacturer control are reshaping what independent shops can and can’t do.

In this episode…

Control over the repair process is quietly shifting away from independent shops. What used to be a straightforward job now stops at the final step because access is blocked, not because capability is missing. Shops can complete the work, but can’t finish it.

The core issue sits inside right to repair in auto repair. Vehicle data, software access, and manufacturer restrictions are redefining ownership. Customers believe they own their vehicles, but access limitations tell a different story. That gap is where frustration builds and where shops start losing ground.

The pressure doesn’t stay inside the industry, it moves directly to the customer. Higher costs, longer wait times, and forced dealership visits become the new normal. Right to repair in auto repair shifts from a policy conversation to a daily operational problem that affects revenue, workflow, and customer trust.

Here’s a glimpse of what you’ll learn:

[01:15] David Manley’s role and industry perspective

[03:17] Career background and transition into Tire Business

[06:22] Key challenges currently impacting the tire industry

[08:44] Lack of awareness surrounding right to repair

[10:00] How restricted access is redefining vehicle ownership

[13:46] Cost and service delays driven by repair limitations

[14:56] Tesla’s approach to open repair information access

[16:11] The role of vehicle data, safety, and manufacturer control

[18:33] ADAS limitations and implications for third-party service

[20:23] Importance of reporting real-world repair access issues

[24:02] Urgency for industry-wide awareness and action

[24:47] Personal conversations and closing statements

Resources mentioned in this episode:

Quotable Moments:

“Shops can complete the repair, but just can’t turn off the check engine light.”
“The consumer should be able to get their product fixed where they want.”
“Access is going to be restricted, and it’s happening in small ways right now.”
“It becomes a price issue and a time issue for the customer.”
“You’re connected to the manufacturer long after you buy the vehicle.”

Action Steps:

Audit recent repair jobs where your team couldn’t complete the work due to access restrictions and document the exact limitation.
Train your advisors to clearly explain right to repair in auto repair to customers so they understand why delays or referrals happen.
Start reporting specific access issues through industry channels like TIA to contribute real-world examples that influence legislation.
Evaluate how often dealership referrals are increasing and track the revenue impact tied to incomplete jobs.
Position your shop as an advocate for customer choice by educating your audience on right to repair in auto repair through content, conversations, and in-store messaging.

How Do Peer Groups Help Auto Shop Owners Grow?

Mike Edge — Wed, 25 Mar 2026 04:00:00 -0400

Nick Fox is a Pro Service Coach and Facilitator with Elite Worldwide and a former multi-location auto repair shop owner. After helping grow and operate his family’s automotive service business for more than a decade, Fox sold the operation and transitioned into coaching independent shop owners across North America. His work centers around helping operators improve leadership, operations, and profitability through structured collaboration and shared learning.

Today, Fox works directly with independent operators through auto shop owner peer groups, helping them compare strategies, challenge assumptions, and solve real business problems alongside other experienced shop owners. His perspective combines firsthand shop ownership with years of facilitating leadership discussions among some of the most growth-focused operators in the automotive industry.

EPISODE SPONSOR

In this episode…

Running an auto repair shop places enormous pressure on leadership. Owners make financial decisions, manage employees, solve operational problems, and plan long-term growth, often without trusted advisors who understand the realities of the automotive aftermarket.

That isolation explains the rise of auto shop owner peer groups across the industry. These groups give operators a place to share real numbers, discuss operational challenges, and learn from people running similar businesses. The conversation with Nick Fox reveals how these environments accelerate leadership development and decision-making in ways that traditional business advice rarely achieves.

Fox explains how structured collaboration between shop owners creates a powerful feedback loop. Operators bring real problems to the table, receive direct input from peers who have already navigated those challenges, and leave with solutions that impact staffing, workflow, and customer experience. For many leaders, auto shop owner peer groups function like a board of directors built specifically for independent repair businesses.

Here’s a glimpse of what you’ll learn:

[01:15] Background on Nick Fox and his role at Elite Worldwide

[01:51] Nick Fox shares his transition from shop ownership to coaching

[03:44] How peer groups shaped Nick Fox’s leadership development

[05:53] Key differences between one-on-one coaching and peer group collaboration

[09:33] Overview of Elite Worldwide’s master meeting structure

[11:56] How host shop visits create operational feedback and accountability

[18:09] Membership criteria and entry points for Elite Worldwide peer groups

[20:16] How members are grouped based on business size and goals

[21:04] Ways members connect and collaborate beyond their core group

[24:39] Closing reflections and personal recommendations

Resources mentioned in this episode:

Quotable Moments:

“Life changing.”
“I personally prefer a peer group setting because I don’t get only one opinion, I get numerous opinions.”
“It’s almost like having your own board of directors to bounce anything you want off of them.”
“Being an entrepreneur or a business owner can be very lonely.”
“Eighty minds is a lot better than one mind.”

Action Steps:

Build a leadership sounding board. Strong operators surround themselves with people who challenge their thinking. Auto shop owner peer groups create structured environments where owners review decisions, financial strategies, and operational challenges with experienced peers.
Compare operational systems with other shops. Workflow bottlenecks, service advisor processes, and customer experience systems improve quickly when shop owners see how other successful operators run their businesses.
Bring real problems to the table. High-performing peer environments focus on real numbers, real staffing challenges, and real operational constraints. Honest conversations lead directly to practical solutions.
Treat leadership development like a business investment. Shop owners invest heavily in equipment, tools, and technology. Leadership development delivers the same level of return when operators actively learn from other experienced shop owners.
Expand your professional network inside the industry. The strongest operators maintain relationships with other shop leaders who openly share best practices, industry insights, and operational lessons learned.

Are Cheap Truck Tires Actually Costing Fleets More?

Mike Edge — Wed, 18 Mar 2026 04:00:00 -0400

Matt Gibbons is the Sales Director at Ozarko Tire Centers, one of the largest commercial tire distributors in Missouri and Arkansas, operating 12 locations and multiple retread facilities. With more than a decade of experience in the commercial tire industry and previous roles working with Michelin North America, Gibbons has built his reputation helping fleets improve operational performance through smarter tire strategies and disciplined maintenance programs. His work focuses on helping operators reduce fleet tire costs by shifting the conversation away from purchase price and toward long-term performance metrics.

At Ozarko Tire Centers, Gibbons leads teams that consult with trucking fleets across the region on tire programs, cost-per-mile analysis, and preventative maintenance systems designed to reduce fleet tire costs while improving uptime and operational reliability.

EPISODE SPONSOR

In this episode…

Cheap tires feel like a smart business decision on the surface. The invoice is lower. The purchase looks efficient. The problem appears later on the highway.

One fleet spent $2.8 million on roadside tire failures in a single year, driven entirely by preventable tire issues. That reality exposes a hidden operational blind spot across the trucking industry: most fleets measure tire cost by purchase price instead of cost per mile.

Matt Gibbons explains why that single mistake quietly drains profit from fleets across the country. Tires that fail early create emergency road calls, driver downtime, missed deliveries, and operational disruption that rarely gets tied back to the original purchase decision.

Shop owners and tire dealers who understand this shift hold a strategic advantage. Operators looking to reduce fleet tire costs stop thinking like buyers and start thinking like fleet managers. The difference shows up in uptime, service revenue, and long-term customer relationships.

Here’s a glimpse of what you’ll learn:

[01:02] Mike Edge introduces Matt Gibbons and Ozarko Tire Centers

[02:16] Matt Gibbons’ unexpected path into the commercial tire industry

[08:17] How Ozarko Tire Centers expanded into a multi-location commercial operation

[11:20] The scale of Ozarko’s sales force, service operations, and retread facilities

[12:04] Tariffs, inflation, and pricing pressure across the commercial tire market

[13:01] The biggest operational mistakes fleet managers make with tire programs

[16:24] Why premium tires often deliver stronger ROI than cheaper alternatives

[17:10] Understanding cost-per-mile and why most fleets calculate it incorrectly

[19:09] The hidden risks of buying cheap tires without performance tracking

[20:27] How roadside service calls impact fleet profitability and uptime

[21:58] A real-world example of millions spent on preventable tire failures

[23:56] How proactive tire programs dramatically reduce roadside breakdowns

[28:28] Challenging industry habits and the danger of “the way we’ve always done it”

Resources mentioned in this episode:

Quotable Moments:

“You can’t buy cheap and get ahead in the tire business.”
“Most people think cost-per-mile is what they paid for the tire, but that isn’t the real cost.”
“The longer a tire stays on the truck, the more money that fleet saves.”
“If we can prevent those tire failures before they leave the yard, we’ve just saved the customer hundreds of dollars per road call.”
“Since when did the status quo become the standard by which we operate?”

Action Steps:

Start tracking tire cost per mile immediately.
Audit fleet tire failures and roadside service calls.
Build preventative lot checks into your service workflow.
Shift customer conversations toward long-term tire strategy.
Challenge the “cheap tire” buying mindset.

What Makes an Auto Repair Business Last 30+ Years?

Mike Edge — Wed, 11 Mar 2026 04:00:00 -0400

Eddie Butler is the owner of Butler Automotive, a multi-location auto repair business based in Augusta, Georgia. Raised in a family garage environment, he combined hands-on shop experience with formal business education to steadily expand operations over several decades while maintaining financial discipline and brand consistency; a real-world example of auto repair business longevity.

Under his leadership, Butler Automotive focused on controlled expansion, consistent marketing investment, internal talent development, and long-term operational stability. His approach reflects a measured growth philosophy built on sustainability rather than rapid scale.

In this episode…

Auto repair shops close every year because growth without discipline burns cash, weakens culture, and erodes brand trust. Rapid expansion grabs attention, yet staying power comes from steady decisions repeated over decades. The industry now faces higher equipment costs, evolving vehicle technology, workforce shortages, and fragmented marketing channels.

Multi-location operators recognize the pressure to grow while protecting profitability and culture. Real auto repair business longevity demands consistency in branding, careful capital decisions, and leadership that prioritizes people development alongside operational performance.

Here’s a glimpse of what you’ll learn:

[01:06] Background and introduction to Eddie Butler

[01:41] Early exposure to automotive repair environment

[03:41] Post-college business strategy and operational direction

[05:36] Expansion timeline across multiple shop locations

[06:31] Owning real estate and equipment to reduce financial risk

[07:19] Promoting younger managers and workforce observations

[11:52] Internal talent development and long employee retention

[15:02] Leadership philosophy on adaptation and long-term success

[17:40] Branding consistency and transition toward digital marketing

Resources mentioned in this episode:

Quotable Moments:

“Success is not final, but failure is not fatal.”
“It’s a completely different business today than what we were in 25 or 35 years ago.”
“We never missed a month of advertising since 1988.”
“You have to be willing to adapt.”
“Family businesses are pretty dynamic.”

Action Steps:

Commit to a consistent marketing cadence that reinforces brand recognition year-round.
Prioritize ownership of key assets and control debt to strengthen auto repair business longevity.
Promote younger managers early and train internally to build leadership continuity.
Evaluate expansion timelines based on financial stability rather than market hype.

What High-Performing Shop Owners Understand About Growth

Mike Edge — Wed, 04 Mar 2026 04:00:00 -0500

John Kairys is the Executive Director of the Automotive Aftermarket Charitable Foundation, bringing more than 40 years of experience across retail, wholesale, franchising, and distribution in the automotive aftermarket. He now leads efforts focused on providing financial assistance and support to industry professionals facing personal hardship.

Orlando Mangual is the owner of Mangual Enterprises and a multi-location Tuffy Tire & Auto operator, growing his business to multiple stores through a people-first leadership approach. His background in training and organizational development shaped his strategy for building scalable, team-driven operations.

Kyle Suffoletto is a multi-store operator with Tuffy Auto Service Center, overseeing locations across multiple states while focusing on operational growth and franchise collaboration. With a background in management and marketing, he has helped expand his family’s automotive business into a growing regional network.

Stephen Mars is a partner at Williams Russell Group and an automotive industry leader managing more than 20 locations across several U.S. markets. A military veteran turned operator, he combines leadership development and operational discipline to drive multi-location growth and organizational culture.

Julio Trinidad is a longtime Tuffy Auto Service Center franchise owner based in Florida, operating his location for more than a decade while maintaining a hands-on approach with customers and team members. His career reflects a commitment to community-focused service and owner-led business culture within the franchise network.

In this episode…

Growth in today’s aftermarket demands more than adding bays or signing leases. The operators who continue expanding understand structure, leadership discipline, and shared intelligence are competitive advantages. Independent shop ownership delivers freedom, but scale demands systems, collaboration, and accountability. That tension defines the future of auto repair franchise growth.

This series of conversations cut through surface-level success stories and expose the realities behind multi-location expansion. Economic downturns forced reinvention. Military service shaped leadership philosophies. Franchise systems created strength without sacrificing autonomy. The conversation centers on mindset; transparency, communication, and the willingness to pivot, because sustainable auto repair franchise growth rests on operational clarity and cultural alignment, not luck.

Here’s a glimpse of what you’ll learn:

[01:23] John Kairys on AACF’s mission and industry responsibility

[09:29] Orlando Mangual on scaling from one store to ten

[16:15] Kyle Suffoletto on franchise structure and collaborative growth

[21:45] Stephen Mars on leadership, adversity, and multi-state expansion

[32:46] Julio Trinidad on owner visibility and franchise culture

Resources mentioned in this episode:

Quotable Moments:

“This job checks those two boxes very thoroughly; passion and purpose.”
“Transparency, communication, and pivot.”
“It doesn’t matter what it is in life that you want to do. You just have to put your heart to it and go after it.”
“I didn’t fail, I learned.”
“When you join a franchise, you own your business, but you’re not out there alone.”

Action Steps:

Audit your leadership language this week. Replace vague directives with clear standards built around transparency, communication, and pivoting when performance stalls.
Schedule a quarterly peer roundtable with other operators. Shared intelligence accelerates auto repair franchise growth faster than isolated decision-making.
Identify one operational bottleneck limiting expansion and assign ownership to a leader with measurable outcomes tied to execution.
Strengthen employee communication systems. Multi-location growth collapses without consistent messaging and cultural alignment.
Create a three-year expansion roadmap that defines capital allocation, talent development, and acquisition criteria before pursuing the next location.

Can a Value Tire Brand Win Without Competing on Price?

Mike Edge — Wed, 25 Feb 2026 04:00:00 -0500

Tony Gonzalez is the Chairman, Founder, and CEO of Tire Group International (TGI), a global tire distribution and manufacturing company behind Cosmo Tires. His career traces back to a multigenerational tire business rooted in the 1940s, giving him decades of hands-on experience in product development, brand positioning, distribution, and dealer partnerships across the automotive aftermarket.

Known for challenging conventional pricing battles, Gonzalez speaks directly about how value tire brands compete, focusing on product confidence, warranties, marketing consistency, and long-term dealer relationships rather than chasing the lowest price.

In this episode…

Price wars dominate the tire industry conversation, yet constant discounting erodes margins, weakens brand equity, and trains customers to expect cheaper options. Tire dealers face pressure from online competitors, national chains, and aggressive private-label programs that reshape buying behavior.

Tony Gonzalez breaks down how value positioning changes the game. Brand trust, warranty support, product innovation, and consistent messaging define how value tire brands compete today. Shops that understand this shift protect profitability, strengthen customer loyalty, and build more resilient multi-location operations.

Here’s a glimpse of what you’ll learn:

[01:00] Introduction of Tony Gonzalez and his role at Tire Group International

[02:37] Family tire business origins and early industry exposure

[06:03] Cultural background shaping business mindset and values

[10:07] Launch of Tire Group International and development of Cosmo Tires

[13:34] How dealers connect with the brand and distribution channels

[15:49] Building a value tire brand without competing solely on price

[18:03] Warranty strategy and its impact on customer loyalty

[20:13] Early warehouse work shaping leadership perspective

[24:46] Importance of storytelling, branding, and cultural influence

[33:26] Creation of the Kool Kat mascot and brand identity evolution

Resources mentioned in this episode:

Quotable Moments:

“We’re a value-driven brand, but we’re not in the market of competing solely based on price.”
“We give road hazard on all of the products we sell, and we stand behind them immediately.”
“The goodwill you get by giving that kind of warranty and guarantee is next to none.”
“Know what you’re worth and make sure you’re not wrong.”
“We really take pride in our marketing and how we represent our brand.”

Action Steps:

Audit tire lines carried in every location and identify where stronger warranty-backed brands improve margins and customer trust.
Train service advisors to explain product value clearly; customer confidence rises when the conversation moves beyond price alone.
Study how value tire brands compete and apply similar positioning to shop branding, service packages, and customer messaging.
Strengthen supplier relationships that provide marketing support, training, and consistent product quality to stabilize long-term growth.
Review warranty communication at the counter; transparent guarantees drive repeat business and referral momentum.

Inside Point S: The Cooperative Changing Tire Retail Growth

Mike Edge — Wed, 18 Feb 2026 04:00:00 -0500

Mitch Bruneel serves as President of Retail Operations at Gill’s Point S Tire, where he focuses on employee development, customer experience, and operational growth within a family business rooted in the tire industry for generations. His leadership reflects a commitment to collaborative learning and the shared culture that defines the Point S dealer community.

Walter Lybeck is CEO of Point S Tire USA, helping lead the cooperative’s national growth strategy, dealer branding initiatives, and member support programs. His leadership emphasizes collaboration, family-driven culture, and leveraging collective scale to strengthen independent tire dealers across the U.S.

Patrick Lavoie oversees the retail network for Point S Tire Canada, supporting more than a thousand stores through operational programs, performance initiatives, and cross-market collaboration. Known for his competitive drive and focus on sales performance, he helps shape retail standards and growth strategies across the Canadian network.

David Priddy owns David’s Discount Tire in Oklahoma and has been an active Point S member for nearly a decade. With deep roots in the tire business, he emphasizes buying power, industry collaboration, and customer trust as key drivers behind sustained business growth and community reputation.

Mickie Hall owns Point S American Tire in Gallup, New Mexico, stepping into leadership after inheriting the business unexpectedly. Through operational guidance, coaching programs, and strong team culture, she successfully expanded performance and profitability while honoring her family’s legacy in the tire industry.

Polo Rodriguez Jr. co-owns Rodriguez Point S Tire & Service in Texas and serves as Vice Chair of Point S Tire USA. He focuses on growth strategy, operational excellence, and industry leadership while advocating for customer-first values and collaborative dealer success across the network.

Ron Preston owns Tredz Central Point S in Nebraska and brings decades of tire industry experience, including leadership in cooperative business models. His operations have seen consistent annual growth, supported by strong dealer relationships, shared best practices, and cooperative buying advantages.

Nico De Rouwe is Managing Director of Point S South Africa, overseeing a large network of locations and championing collaborative business models that help independent dealers compete with major corporate chains. His leadership stresses international cooperation, long-term stability, and family-oriented business continuity.

In this episode…

Independent tire dealers face rising consolidation, aggressive national branding, and shifting customer expectations that demand consistency across locations. Standing alone limits leverage in purchasing, marketing, and operational benchmarking. Cooperative alignment continues reshaping how multi-location operators scale without sacrificing local identity.

Recognition from Consumer Reports placing the network among the top tire retail experiences in the United States reinforces the impact of collaboration, operational standards, and shared brand equity. The Point S tire dealer network illustrates how collective strategy strengthens profitability, credibility, and long-term sustainability in a rapidly evolving automotive aftermarket.

Here’s a glimpse of what you’ll learn:

[01:27] Mitch Bruneel on operations, culture, and dealer collaboration

[05:50] Walter Lybeck on cooperative growth and brand credibility

[10:50] Patrick Lavoie on network scale and performance alignment

[14:49] David Priddy on buying power and independent competitiveness

[19:08] Mickie Hall on leadership transition and profitability growth

[25:02] Polo Rodriguez Jr. on expansion goals and organizational direction

[29:33] Ron Preston on annual business growth through cooperation

[33:22] Nico De Rouwe on international dealer collaboration

Resources mentioned in this episode:

Quotable Moments:

“Even though we’re, you know, hundreds of miles apart, we all have the, you know, same goals, the same ideas.
“My goal is to finish one, number one, for sure. So I will do anything to accomplish that goal.”
“So to me, joining a company like Point S gave me the assurance that my sons will be all right, even if something happens to me.”
“Buying power is probably the best part of being cooperative.”
“Our business has grown about 30% a year.”

Action Steps:

Assess cooperative affiliations such as the Point S tire dealer network to increase buying leverage, operational support, and national brand credibility.
Standardize customer experience processes across all locations to strengthen trust, improve retention, and elevate brand perception.
Leverage peer networks for benchmarking, shared insights, and leadership development to accelerate performance improvements.
Invest in operational coaching and financial performance reviews to identify profit leakage and drive measurable growth.

Is Your Auto Repair Shop Name Hurting Growth?

Mike Edge — Wed, 11 Feb 2026 04:00:00 -0500

Eric Raber is the owner of ER Autocare, a multi-location auto repair business with four locations in the Columbus, Ohio area. With roots in agricultural mechanics and early hands-on experience working alongside his father, Eric built his technical foundation long before opening his first shop.

Over the years, Eric has navigated shop growth, rebranding, hiring challenges, and operational scaling firsthand. His experience running multiple locations; including the lessons learned from early naming and branding decisions, gives him a practical, real-world perspective that resonates with shop owners facing similar growth stages and decisions.

In this episode…

As auto repair shops grow, add services, or expand locations, branding decisions made early on can quietly start working against them. Auto repair shop name mistakes often don’t show up right away, they surface later as customer confusion, hiring friction, or a brand that no longer reflects what the business actually does.

In this conversation, Eric Raber walks through how those challenges showed up in his own business and why naming, clarity, and consistency matter more than most shop owners expect. This episode is especially relevant for operators who’ve evolved beyond a single-location mindset and are now thinking about long-term growth, brand alignment, and how their shop is perceived in the market today.

Here’s a glimpse of what you’ll learn:

[01:07] Introduction to Eric Raber and his multi-location auto repair business

[01:40] Early mechanical experience shaped by family and agricultural work

[03:57] Nontraditional education and entering the workforce at a young age

[05:39] Learning diagnostics and technical problem-solving through mentorship

[09:01] How early shop name decisions created long-term branding challenges

[11:30] Why brand clarity becomes more important as a shop grows

[15:29] Using BNI and relationship-based networking during early growth stages

[20:43] Tradeoffs and risks of consolidating multiple shop brands

[22:41] Maintaining operational consistency behind different brand identities

Resources mentioned in this episode:

Quotable Moments:

“You have to have a hard consonant in your name somewhere, ideally beginning or end.”
“Saying that name on the phone 100,000 times is not fun.”
“It’s not a whole lot of fun selling auto repair on top of a tire shop name.”
“If I have to explain it every time, that’s already a problem.”
“Don’t just consolidate brands for the sake of consolidation.”

Action Steps:

Audit your shop name for clarity and fit.
Test how your brand sounds in real interactions.
Gather outside feedback before rebranding.
Evaluate branding impact before expanding locations.
Separate brand decisions from emotion and habit.

What’s Really Causing the Tire Industry Workforce Shortage?

Mike Edge — Wed, 04 Feb 2026 04:00:00 -0500

Bryan Call is an Operations Advisor at Schierl Tire & Service, a multi-location tire and automotive service operation with seven stores across Central Wisconsin. With more than 30 years in the industry, Bryan has worked his way up from technical training and shop-level roles into leadership, giving him a ground-level and long-term view of how the business has evolved.

In his current role, Bryan works closely with store managers and teams on hiring, coaching, operations, and retention. His perspective matters because he has lived through multiple industry cycles; shifts in education, technology, compensation, and workforce expectations, making him a credible voice on the realities behind today’s tire industry workforce shortage.

In this episode…

The tire industry workforce shortage isn’t just a hiring problem, it’s a pipeline problem shaped by education pressure, perception, and timing. As technician pay rises and demand for skilled labor grows, fewer young people are entering technical programs, leaving shop owners caught between growing workloads and shrinking talent pools.

This conversation matters right now because the gap is no longer theoretical. Veteran technicians are retiring, technical school enrollment is declining, and many shops are being forced to lower standards just to keep bays full. Bryan Call shares what he’s seen firsthand and why the tire industry workforce shortage is deeply connected to how we talk about trades, career paths, and long-term opportunity.

Here’s a glimpse of what you’ll learn:

[01:01] Bryan Call’s role and leadership responsibilities at Schierl Tire & Service

[01:52] Early work experiences in Wisconsin and the foundations of work ethic

[04:03] Transition from traditional college to technical education and automotive repair

[04:58] Career progression leading to long-term tenure at Schierl Tire & Service

[07:45] Oversight of multi-location operations, hiring, and team development

[08:26] Retention trends across management, technicians, and entry-level positions

[09:20] Declining technical school enrollment and its impact on the labor pipeline

[12:04] Technician retirements accelerating the workforce gap

[14:43] Maintaining hiring standards amid ongoing staffing shortages

[18:14] Role of self-education and digital resources in technician development

[25:55] Leadership mindset focused on accountability and motivating teams

Resources mentioned in this episode:

Quotable Moments:

“When I went to Technical College, there was four classes running concurrently, and now some of the colleges have a hard time getting one class.”
“The skills gap is getting worse.”
“At least you got technicians earning what teachers and doctors make.”
“You got old guys like me that are getting out of the industry, retiring.”
“If you go in with the attitude that, yep, let’s do it, it makes it a whole lot easier.”

Action Steps:

Reevaluate how you talk about careers in your shop by actively positioning technical roles as long-term, high-income professions, not fallback options contributing to the tire industry workforce shortage.
Build relationships with local technical schools and instructors to create early visibility and access to students before they exit the pipeline.
Maintain hiring standards even during staffing pressure by focusing on coaching and development instead of short-term fixes.
Encourage self-learning by giving technicians access to online training resources, diagnostic tools, and time to build skills.
Prepare for retirements proactively by identifying future leaders and mentoring them well before gaps appear.

Customer Follow-Up Is the Real Growth Lever in Auto Repair

Mike Edge — Wed, 28 Jan 2026 04:00:00 -0500

Tim Winkeler is the President and CEO of VIP Tires & Service, a multi-location tire and auto repair company operating nearly 80 locations across the Northeast. With decades of experience in automotive retail and operations, Tim has played a key role in scaling the business through disciplined growth, strategic acquisitions, and a strong focus on operational consistency.

Under his leadership, VIP has prioritized long-term customer relationships, clean data, and systems that support both employees and customers at scale. Tim’s perspective is shaped by running a large, complex organization while staying grounded in what actually works inside the store and after the vehicle leaves the bay.

In this episode…

Auto repair shops are under more pressure than ever to retain customers, protect their reputation, and operate efficiently across multiple locations. Yet many owners still treat what happens after the visit as an afterthought. This conversation focuses on why auto repair customer follow up has quietly become one of the most important growth levers in the industry and why ignoring it now comes at a real cost.

Tim Winkeler explains how intentional communication, automation, and clean data change customer behavior without relying on discounts or constant promotions. The discussion highlights a growing gap between shops that deliver great service once and shops that stay connected consistently. For owners trying to improve retention, reduce no-shows, and build long-term trust, auto repair customer follow up is no longer optional.

Here’s a glimpse of what you’ll learn:

[01:03] Who is Tim Winkeler?

[01:21] Discussion of repeat guest appearances and long-term industry relationships

[08:09] Overview of VIP Tires & Service footprint and current store count

[09:49] Decision to transition CRM and customer communication systems

[10:34 ] Immediate impact of CRM change on Google reviews and customer engagement

[14:07] Consolidating reputation management into a single platform

[15:25] Challenges of CRM transitions and the importance of clean customer data

[18:55] Integrating customer data with phone systems

[20:44] Announcement of VIP Tires & Service approaching its 100th anniversary

[22:24] Plans for customer and employee events tied to the centennial celebration

[25:11] Why longevity and consistency matter to customers and employees

[26:53] Emphasis on relationships as the foundation of auto repair service businesses

Resources mentioned in this episode:

Quotable Moments:

“I can tell you that the month that we turned over all of our CRM, our five-star Google reviews tripled.”
“Our mission as a company is to earn a customer for life.”
“So much of the experience is teed up prior to the visit and also post visit.”
“Digitally, you have to be connected to your customers.”
“Our customers are looking for reliability, stability, and consistency.”

Action Steps:

Audit your current auto repair customer follow up process to identify where communication stops after the visit.
Implement automated appointment reminders to reduce no-shows and improve vehicle count.
Clean and consolidate customer data to avoid duplicate records and inconsistent messaging.
Centralize reputation management so reviews, feedback, and responses live in one system.
Treat auto repair customer follow up as a core operational function, not a marketing add-on.

What Leadership Move Transformed Six Auto Repair Shops Fast?

Mike Edge — Wed, 21 Jan 2026 04:00:00 -0500

Jon Kloosterman is the Chief Operating Officer of Westside Auto Group, a six-location auto repair organization based in Michigan. With more than 17 years in the business, Jon has grown alongside the company, stepping into the COO role in early 2020 during one of the most disruptive periods the industry has faced.

Having experienced growth from the ground level through executive leadership, Jon brings a practical, operator-first perspective on scaling auto repair shop teams. His experience navigating multi-location expansion, team development, and cultural alignment makes his insights especially relevant for shop owners and leaders managing growth without burning out their people.

In this episode…

What if the real challenge with scaling auto repair shop teams isn’t growth itself but how leadership shows up once growth starts moving faster? Many shop owners push harder on metrics, processes, and controls, only to find their teams more stressed and less effective.

In this conversation, Jon Kloosterman breaks down why sustainable growth depends less on dashboards and more on people. As shops expand from one location to many, the pressure to standardize everything can quietly erode trust, ownership, and collaboration. Jon explains why scaling auto repair shop teams requires leaders to simplify, step back, and let culture mature especially when the numbers look good but something still feels off.

Here’s a glimpse of what you’ll learn:

[01:08] Jon Kloosterman and his role at Westside Auto Group

[01:20] Growing up and working in the same Michigan community

[03:40] Entering the auto repair industry unexpectedly

[04:59] Stepping into the COO role during the COVID shutdowns

[06:40] Expanding from three to six locations over four years

[09:29] What differentiates Westside Auto Group in competitive markets

[13:14] Recruiting through internal referrals and trusted networks

[14:20] Balancing technical ability with cultural fit

[18:17] Simplifying KPIs to align teams around shared goals

[21:31] Encouraging ownership through internal communication

[24:46] A guiding leadership principle for collaboration

[25:35] Book recommendation that shaped service and culture thinking

Resources mentioned in this episode:

Quotable Moments:

“There is no one of us that’s smarter than all of us.”
“It all comes down to the team.”
“Process and procedures are going to get you a certain distance.”
“When you have teams start to gel, that’s when the cool things really start to happen.”
“We can teach a lot, but culture fit takes time.”

Action Steps:

Reevaluate how you approach scaling auto repair shop teams by prioritizing cultural alignment before adding more KPIs or controls.
Simplify performance tracking so teams focus on shared goals instead of individual metrics.
Use internal peer groups or messaging channels to encourage problem-solving without constant top-down direction.
Hire for attitude and team fit first, then invest in training to build technical capability.
Give leaders real ownership by involving them directly in financial and operational reviews.

How Rad Air Built an Unstoppable High-Retention Auto Repair Culture

Mike Edge — Wed, 14 Jan 2026 04:00:00 -0500

Andy Fiffick is the President & CEO of Rad Air Complete Car Care and Tire Centers, overseeing a network of multi-location auto repair shops in the Cleveland, Ohio area. With more than 50 years in the automotive industry, Andy began working on cars at a young age alongside his father, a diesel mechanic who instilled a “do it right the first time” mindset that still guides his leadership today.

After formal automotive training and a decade at Ford Motor Company while earning his business degree, Andy left corporate life to build his own repair business from the ground up. His experience as both an operator and franchisor gives him a grounded, real-world perspective on what actually drives sustainable growth and long-term employee retention in today’s auto repair shop culture.

In this episode…

If you’re feeling the strain of hiring, retention, and morale right now, this conversation hits close to home. The episode centers on auto repair shop culture and why it’s become one of the biggest differentiators between shops that constantly churn staff and those that keep people for decades. This isn’t theory, it’s about what happens in the bays, the break room, and the everyday decisions owners make.

The tension is simple but uncomfortable: most shop owners say culture matters, but far fewer are willing to change how they personally show up. From training and accountability to work-life balance and leadership presence, this discussion explores why auto repair shop culture is under pressure today and why getting it right matters more now than ever for owners, managers, and multi-location operators trying to grow without burning out their teams.

Here’s a glimpse of what you’ll learn:

[01:05] Who Andy Fiffick is and his role in the auto repair industry

[02:08] Early automotive upbringing and finding a lifelong career path

[05:29] How technology reshaped training and technician expectations

[09:39] Using mistakes as coaching opportunities instead of discipline

[11:54] Employee recognition and everyday engagement practices

[13:27] Protecting work-life balance without hurting shop performance

[16:40] Reducing turnover through consistent owner involvement

[19:47] Monthly leadership meetings and cross-store collaboration

[21:44] Why quarterly check-ins outperform annual reviews

[24:06] Franchising as a growth and accountability strategy

Resources mentioned in this episode:

Quotable Moments:

“I never ask our people to do anything I’m not willing to do myself.”
“If you’re trying to teach responsibility and accountability, why aren’t you going to the training with your guys?”
“You never degrade someone for doing something wrong, you use it as a coaching and learning experience.”
“Our guys want to live their lives, and that excuse of always working is no longer acceptable.”
“You can’t expect your team to do a great job if you don’t give them the tools they need.”

Action Steps:

Audit your auto repair shop culture by identifying where your actions don’t match the standards you expect from your team.
Attend the same training sessions as your technicians to reinforce accountability and shared learning.
Replace annual performance reviews with quarterly one-on-one check-ins focused on support and growth.
Create systems that protect work-life balance, such as adjusted hours or operational alternatives that don’t rely on burnout.
Build regular cross-store or team meetings to encourage collaboration and shared problem-solving across locations.

Could This $145 Investment Save Your Business Thousands?

Mike Edge — Wed, 07 Jan 2026 04:00:00 -0500

Chuck Space is the Executive Director of the Texas Tire & Automotive Association (TTAA) and the founder of Space & Associates, an association management and consulting firm. With more than two decades of experience working alongside tire dealers, auto repair shop owners, and trade organizations, Chuck has built a career focused on advocacy, governance, and strategic growth for industry associations.

Before leading TTAA, Chuck worked in public service, lobbying, and association leadership, giving him a rare perspective on how legislation, regulation, and business realities intersect. His work matters to shop owners because he operates at the point where policy decisions become real operational consequences: fees, compliance issues, labor challenges, and business continuity.

In this episode…

For many tire dealers and auto repair shop owners, joining a state association feels optional until it isn’t. This conversation centers on the real-world value behind state tire association benefits, especially when regulatory pressure, local government disputes, or unexpected legal issues surface without warning.

Rather than framing association membership as a perk or obligation, the discussion explores why collective representation, peer access, and advocacy matter more today than they did a decade ago. Rising costs, shifting regulations, and increased scrutiny make it harder for independent operators to stand alone, and this episode challenges the mindset of “I’ll deal with it when it happens” before that moment arrives.

Here’s a glimpse of what you’ll learn:

[01:07] Who Chuck Space is and his role in the industry

[01:50] Early background and upbringing in Texas and New Mexico

[04:05] Career path into association leadership and consulting

[06:46] Advising associations on strategy, governance, and growth challenges

[07:35] Why tire and auto businesses should participate in state associations

[12:05] Real-world example of association support resolving a local dispute

[16:35] Texas’s business-friendly environment and industry growth context

[20:30] How Texas tire businesses can join the state association

[22:31] Practical value of peer guidance and shared experience

[24:37] Legal guidance and attorney access as a member benefit

[26:36] Leadership philosophy and personal values guiding Chuck’s work

Resources mentioned in this episode:

Quotable Moments:

“You don’t need to sit there and scratch your head and try to guess what you should do as a member.”
“It allows you to have a mini board of directors where you have the resources there that you can call on.”
“When you come together, you speak with a louder voice.”
“What one business can’t do by itself, the association can help accomplish.”
“Very few legislators understand the indirect effects of what they pass.”

Action Steps:

Evaluate the state tire association benefits available in your market, focusing on advocacy, legal access, and peer support rather than discounts.
Identify one regulatory or operational risk in your business that would be easier to address with collective representation.
Build a habit of seeking experienced peer input before making major service, staffing, or compliance decisions.
Treat association membership as a risk-management tool, not just a networking opportunity.
Review whether your business has a clear path to legal or regulatory guidance before an issue becomes urgent.

A Year In Review on Gain Traction

Mike Edge — Wed, 31 Dec 2025 04:00:00 -0500

Mike Edge is the host of the Gain Traction Podcast and a long-time voice in the tire and automotive repair industry. With more than two decades of experience spanning internet marketing, small business consulting, and industry media, Mike has worked closely with tire dealers, auto repair shop owners, and multi-location operators across the country. His background includes early involvement in digital marketing before it became mainstream in the automotive space, giving him a front-row seat to how the industry has evolved.

Through the Gain Traction Podcast, Mike has interviewed hundreds of industry leaders; from independent shop owners to executives at national brands, bringing tire industry podcast insights that center on people, leadership, and long-term business health. His perspective matters because it’s shaped not just by theory, but by years of listening, observing patterns, and reflecting on what actually helps shops grow and sustain strong cultures.

Tony O’Billovich is a seasoned tire and auto repair industry leader with decades of hands-on experience managing and growing multi-location operations. Having overseen everything from daily retail operations to large-scale expansion projects, Tony now leads the Master Shop Program at Point S Tire USA, where he coaches and mentors independent shop owners on profitability, leadership, and business growth. Known for his practical, down-to-earth approach, Tony helps tire shop owners take control of their businesses by focusing on pricing strategies, employee development, and operational efficiency, all while preserving the legacies and community roots that make independent shops unique.

In this episode…

This episode steps away from surface-level recaps and leans into tire industry podcast insights that quietly shape how leaders think and act. Framed as a year-in-review, the conversation turns the focus onto reflection, what happens when you truly listen to different voices across the industry and allow those perspectives to challenge your assumptions about leadership, communication, and people.

For shop owners and operators navigating constant pressure; from staffing issues to cultural shifts, this discussion matters right now. The themes that keep resurfacing are the ones that don’t go away: trust, accountability, clarity, and the cost of ignoring communication. Rather than prescribing answers, the episode invites listeners to pause and ask whether they’re building businesses that support people as much as profits and whether they’re actually hearing what their teams are telling them.

Here’s a glimpse of what you’ll learn:

[01:15] Why reflecting on conversations reveals deeper leadership insights

[02:48] Mike Edge’s background and entry into internet marketing and the tire industry

[07:17] What drives long-term passion for the tire and automotive repair space

[09:36] Leadership lessons from Rob Williams and a dealer-first mindset

[12:36] Stepping back from daily operations to lead the business more effectively

[16:08] Leadership perspectives drawn from Melanie White’s industry involvement

[18:42] Increasing female participation and representation in automotive

[22:20] Generational shifts and preparing the future workforce

[23:15] Insights on Gen Z’s growing role in the automotive industry

[28:44] The impact of poor communication on business performance

[30:32] Why open communication and accountability define strong leadership

[34:39] Integrity and culture lessons from long-tenured industry leaders

[35:57] Episodes and themes that resonated most with listeners

[38:01] Advice for technicians and mechanics starting their careers

[40:13] Guidance for first-time managers on clarity and accountability

[43:21] The biggest challenges facing tire and automotive dealers today

Resources mentioned in this episode:

Quotable Moments:

“I liked his honesty, and specifically his honesty with himself.”
“Poor communication costs shop owners 18% of total salaries being paid out on an annual basis.”
“If you’ll keep communicating, you’ll always figure it out.”
“Everybody has something to offer you, and that knowledge can be a gift.”
“We’re all going to make mistakes, just be accountable for them.”

Action Steps:

Schedule regular leadership check-ins to reflect on communication gaps and address them before they become costly issues, strong tire industry podcast insights consistently point back to clarity and follow-through.
Audit where your time is spent as an owner or manager and identify tasks that should be delegated so you can focus on vision, culture, and financial oversight.
Create structured opportunities for open feedback with your team, making it clear that accountability is expected but mistakes are part of growth.
Invest in soft-skills training for technicians and frontline staff, including communication, professionalism, and customer interaction.
Actively mentor younger employees by being direct, honest, and consistent; supporting long-term workforce stability rather than short-term fixes.

What if your emails actually brought customers back in? Visit Cinch.io to learn more.

What Drives a Successful Auto Repair Business to Grow Fast?

Mike Edge — Wed, 24 Dec 2025 04:00:00 -0500

Jason Eich is a multi-location auto repair shop owner based in Evansville, Indiana. After spending more than two decades in a corporate career, Jason made an unexpected leap into independent auto repair ownership; a move that eventually led to operating multiple successful shops. Drawing from his background in leadership, discipline shaped by his time in the Marines, and hands-on experience scaling operations, Jason brings a grounded, real-world perspective on what it truly takes to grow an auto repair business.

In this episode…

Growth is often the goal for shop owners but knowing how to grow an auto repair business beyond a single location is where many hit a wall. Expansion isn’t just about opening another shop or increasing car count. It requires a fundamental shift in leadership, mindset, and structure.

Jason Eich explains that real growth begins when owners stop forcing the same systems everywhere and start building operations that fit their local markets. From customer loyalty and geography to staffing and traffic patterns, Jason shares why understanding market dynamics is critical when scaling an auto repair business.

On this episode of Gain Traction, Mike Edge sits down with Jason Eich to unpack the transition from operator to owner. Jason outlines the leadership changes required to grow sustainably, why developing managers is non-negotiable, and how having hard conversations early creates clarity and accountability. His insights offer a clear roadmap for shop owners who want to grow faster without sacrificing culture or stability.

Here’s a glimpse of what you’ll learn:

[01:09] Jason Eich’s background and path into auto repair ownership

[04:23] How a casual conversation led to buying his first auto repair shop

[07:33] What surprised Jason most about the auto repair industry

[08:48] How Jason’s Marine Corps experience shaped his leadership style

[11:59] Why running a shop isn’t always about fixing cars

[13:52] Jason’s perspective on right to repair and access to OEM data

[17:25] How Jason approaches growth beyond two locations

[20:03] The mindset shift from operator to business owner

[22:48] The leadership principle Jason lives by

[23:54] The best way to handle hard conversations as an owner

Resources mentioned in this episode:

Quotable Moments:

“Growth doesn’t mean being in every bay, it means building people you trust.”
“Cars don’t fix themselves, and neither do problems in your business.”
“If you want to scale, you have to stop forcing one system everywhere.”
“Leadership means owning the outcome and having the hard conversations.”
“Structure and accountability are what make growth sustainable.”

Action Steps:

Evaluate your readiness to scale: Ask whether your shop can operate without you in the day-to-day.
Build managers before expanding: Growth stalls quickly without leadership in place.
Adapt systems to local markets: Geography, loyalty, and traffic patterns matter.
Have hard conversations early: Clarity prevents bigger problems later.
Shift from operator to owner mindset: Work on the business, not just in it.

What if your emails actually brought customers back in? Visit Cinch.io to learn more.

What Mistakes Can Destroy a Growing Auto Repair Business?

Mike Edge — Wed, 17 Dec 2025 04:00:00 -0500

AJ Nealey is the owner and “Chief Cheerleader” of Nealey Tire & Auto, a rapidly growing multi-location auto repair business in Maryland. A self-taught technician who began his career turning wrenches in a one-bay garage behind his home, AJ built his company through relentless curiosity, hard work, and a passion for serving people. Over time, he shifted from technician to leader and eventually into multi-store ownership; a journey marked by both breakthrough growth and painful lessons. His story highlights how vision, faith, and perseverance can transform a small operation into a purpose-driven organization.

In this episode…

Growing an auto repair business is never a straight line and the wrong decisions can derail even the strongest momentum. Many shop owners underestimate how quickly expansion can expose weaknesses in leadership, staffing, finances, and operations. So, what are the biggest mistakes shop owners make when scaling, and how can they avoid them?

According to AJ Nealey, it starts with understanding the difference between opportunity and danger. In this candid conversation, AJ opens up about the auto repair business mistakes that nearly halted his growth, including buying distressed shops that required more time, money, and emotional energy than expected. He explains the hidden challenges behind reviving broken locations and why shop owners must stay aligned with their values, systems, and operating model before expanding.

AJ also shares the mindset shifts that helped him evolve from technician to leader. From learning the business side through RLO Training, to letting go of the tools, to building a team-based culture centered on service and purpose. AJ reveals what truly drives sustainable growth. The episode also explores how his faith shapes the way he leads, mentors employees, and views his business as a platform for service.

On this episode of Gain Traction, Mike Edge sits down with AJ Nealey to discuss the realities of scaling an auto repair business, the mistakes that taught him the most, and the vision that continues to move his company forward.

Here’s a glimpse of what you’ll learn:

[01:03] Who is AJ Nealey?

[01:34] How AJ entered the auto repair industry as a self-taught technician

[06:40] The biggest challenge he faced in buying his first store

[08:09] How moonlighting in a one-bay garage became the start of Nealey Tire & Auto

[09:01] The turning point: discovering RLO Training and learning business fundamentals

[11:20] The long road to opening his first full shop location in 2016

[13:39] What AJ learned about hiring, delegation, and transitioning into leadership

[15:53] The expansion mistake he warns shop owners never to repeat

[18:10] Why AJ doesn’t regret the struggle and how hardship built resilience

[22:18] What motivates him internally and how faith shapes his business

[26:30] The mantra AJ lives by as a leader and business owner

Resources mentioned in this episode:

Quotable Moments:

“Don’t buy a dumpster fire.”
“You have to go through the valley to appreciate the win.”
“It’s not what you get paid for the hour, it’s the value you bring to the hour.”
“Customers vote with their wallet.”
“We look at our business as a ministry.”

Action Steps:

Evaluate expansion opportunities carefully: Avoid distressed shops that drain time and capital.
Strengthen your leadership skills: Learn to delegate, coach, and develop your team.
Align acquisitions with your operating model: Ensure new stores fit your systems and values.
Invest in training: Like AJ, consider formal business education to support smarter growth.
Build a purpose-driven culture: Lead with service, celebrate wins, and create meaningful employee experiences.

The Strategy Behind Big O Tires’ 466 Locations

Mike Edge — Wed, 10 Dec 2025 04:00:00 -0500

Gary Skidmore is a longtime tire industry leader whose career began in his father’s independent shop and eventually grew into franchise ownership and executive roles within Big O Tires. With experience spanning the sales counter, the service bays, and corporate leadership, Gary brings a rare, full-circle view of what makes tire dealers successful. Today, he helps guide one of the most recognized dealer networks in the country, applying decades of hands-on operational knowledge, market strategy, and people development to support franchise growth across 466 locations.

In this episode…

Understanding how to scale a tire business begins with learning from someone who’s lived every level of it. In this conversation, Gary walks through his early shop experiences, the lessons learned from becoming a franchise owner, and the leadership principles that shaped his approach to growth. He explains how Big O Tires expanded to 466 stores, why intentional market selection matters, and what franchisees truly receive beyond brand recognition.

Gary also breaks down the two traits he believes predict franchise success better than any other metric; insights gained from decades of watching operators thrive or struggle. From the realities of franchise renewals to how often field consultants actually visit stores, he gives a transparent look into how a major tire network supports its people.

This episode is packed with clarity and real-world wisdom for anyone interested in scaling a tire business the right way, through smart operations, strong leadership, and steady, intentional growth.

Here’s a glimpse of what you’ll learn:

[01:04] Who Gary Skidmore is and how he entered the tire business

[01:29] Why snow days meant shop days growing up

[02:59] From part-time college job to Big O franchise owner

[05:57] How Big O Tires grew to 466 locations

[07:35] What really happens after 10 years: franchise renewal insights

[08:33] What Big O franchisees receive and how support is structured

[10:40] Why consultant visits vary by store size and operational needs

[11:54] Where new franchisees typically come from

[14:56] The two traits that reliably predict franchise success

[22:50] Work stories that shaped Gary’s leadership style

[26:55] A memorable day at the counter and its lesson

[28:10] Gary’s favorite movie and a childhood story that still inspires him

Resources mentioned in this episode:

Quotable Moments:

“Growth only works when the support behind it works, too.”
“You can’t fake integrity. It shows up in every decision you make.”
“The strongest operators are proactive, not reactive.”
“Franchise systems thrive when people feel supported, not managed.”

Action Steps:

Evaluate your growth strategy: Is your expansion structured and intentional?
Strengthen your support systems: Ensure operators receive meaningful field guidance.
Develop leadership habits: Accountability and integrity set the tone for every store.
Define the ideal franchisee: Identify traits that align with long-term success.
Review your store culture: Strong values drive consistent performance and customer trust.

Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers – Part 4

Mike Edge — Wed, 03 Dec 2025 05:00:00 -0500

Gianluca Grioni is the Vice President of Sales for Momo Tires USA and brings decades of global experience to the automotive industry. Originally from Italy, he began his career in 1997 as a test driver and went on to spend 22 years with Pirelli before joining Momo. Today, he oversees Momo’s growth across the U.S., Canada, and Mexico, guiding distribution strategies, brand development, and the company’s expansion following its recent shift to full brand ownership. His background in motorsports, product testing, and international marketing gives him a unique perspective on building a European-rooted brand in the American tire market.

Clint Young is the President and COO of Point S Tire & Auto Service USA, leading one of the industry’s fastest-growing dealer networks. Under his leadership, Point S has expanded to hundreds of rooftops across 39 states while also contributing to global growth across 51 countries. Clint oversees national operations, dealer support, and strategic initiatives, including new marketing programs set to roll out in 2026. Known for his energetic, people-first leadership style, he brings decades of experience in retail operations and continues to champion strong relationships, brand unity, and long-term growth for independent tire dealers.

In this episode…
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The final installment of the SEMA roundup series closes out SEMA 2025 with two standout conversations, each offering a different window into how brands grow, adapt, and stay connected in a rapidly changing industry.

Mike begins with Momo Tires, where Gianluca Grioni shares the brand’s surprising motorsports origins and how a Formula 1 driver’s custom steering wheel sparked the company’s legacy. Gianluca breaks down Momo’s entry into the U.S. market, their distribution strategies, and how the brand is positioning itself for bigger growth after taking full ownership of its product line. His perspective blends heritage, product knowledge, and a clear vision for the U.S. tire landscape.

Later, Mike sits down with Point S President & COO Clint Young for an energetic, wide-ranging discussion on national and international expansion, dealer support, and the company’s new marketing programs rolling out in 2026. But as always with Mike and Clint, the conversation naturally moves into real life; cold plunging, sports injuries, rugby, family moments, revealing the personality behind the leadership and giving listeners the kind of authentic, unfiltered stories you only get at SEMA.

This episode closes out the SEMA roundup series with candid conversations, unexpected moments, and a clear reminder that every brand is driven by the people behind it, a fitting finish to our time on the floor at SEMA 2025.

Here’s a glimpse of what you’ll learn:
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[00:39] How Gianluca Grioni began his career as a test driver before moving into global sales
[02:15] The surprising F1 story behind the creation of the first Momo steering wheel

[04:42] How Momo Tires built its U.S. distribution and what dealers should know

[08:30] Why Momo’s shift to full brand ownership is a game-changer for growth

[09:41] Clint Young on Point S’s rapid expansion across 39 states

[11:10] How international growth strengthens Point S’s buying power

[13:20] The importance of partnerships and brand unity for a national dealer network

[17:58] Cold plunges, sports injuries, and the life stories behind industry leaders

[21:14] Why genuine relationships still drive dealer success at SEMA

Resources mentioned in this episode:
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Quotable Moments:
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“Passion is where everything starts, sometimes even with a steering wheel you build yourself.”
“Growing a brand in the U.S. means listening to the dealers first.”
“If you’re not moving forward, you’re losing leverage.”
“Cold plunges, sports, the injuries; it all connects back to discipline.”
“SEMA reminds us the industry still runs on genuine conversations.”

Action Steps:
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Explore emerging brands at SEMA – Even established markets have room for fresh product lines and competitive positioning.
Strengthen local partnerships – Strong dealer relationships remain a major advantage for both new and established brands.
Stay consistent with brand messaging – As seen with Momo and Point S, clarity and identity help brands grow nationally.
Invest in community and network building – Personal connections still move the market, especially at events like SEMA.
Embrace cross-industry insights – Lessons from sports, discipline, and daily routines often translate directly to leadership.

Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 3

Mike Edge — Fri, 28 Nov 2025 04:00:00 -0500

SEMA 2025 remains the industry’s premier gathering place, not just for exploring new products, but for engaging in conversations that truly shape the future of the aftermarket. This episode of the Gain Traction Podcast captures that energy firsthand, bringing together voices from across the tire, equipment, and service ecosystems to discuss what’s working, what’s changing, and what dealers need to watch closely.

From hands-on equipment innovations to long-term brand strategy, from dealer advocacy to the evolving demands of today’s consumers, each segment highlights something different; yet all point back to a common truth: this business still runs on relationships and honest dealer feedback.

Whether you’re a manufacturer, distributor, or multi-location shop owner, Part 3 of our SEMA Roundup offers a clear look at the trends shaping 2025, directly from the leaders who influence them.

In this episode…

SEMA is where ideas sharpen, partnerships strengthen, and the industry gets its first real sense of what’s ahead. And in this third installment of our SEMA 2025 Roundup, the conversations dive even deeper.

From Hunter Engineering Company to Kenda Tires and the Tire Industry Association, today’s lineup shares insights on new technology, shifting market dynamics, and the growing pressure to innovate in ways that actually help dealers back home. You’ll hear perspectives on everything from right-to-repair and training gaps to product development, supply chain realities, and what it takes to build stronger dealer relationships in a crowded marketplace.

More than anything, this episode highlights a theme that keeps rising to the surface: the aftermarket moves forward when people show up, share openly, and challenge each other to improve.

Here’s a glimpse of what you’ll learn:

[00:53] John Zentz on technology adoption, equipment innovation, and how Hunter Engineering is listening more closely than ever to dealers’ needs

[05:19] Michael Mathis discusses Atturo’s long-play brand strategy and why balancing innovation with dealer trust still matters

[17:55] Roy Littlefield IV on TIA’s advocacy work, including right-to-repair, technician training, and strengthening industry representation

[23:55] Brandon Stotsenburg shares how Kenda Tires is building durable product lines through real-world testing and dealer feedback

[31:24] Cody Benton of Black’s Tire & Auto Service highlights the importance of customer experience and distributor-dealer relationships

[38:50] Christina Walls talks about Landscape Durable Tires’ approach to longevity, new categories, and what niche markets are looking for in 2025

Resources mentioned in this episode:

Meet the Leaders Featured in This Episode:

John Zentz is the Senior VP of Global Sales for Hunter Engineering Company and has spent more than 30 years shaping how shops across the country adopt new equipment and service technology. His long career; from his early days in Baltimore to leading sales at Hunter’s corporate headquarters — gives him a deep, hands-on understanding of dealer needs, industry trends, and the importance of strong customer relationships. John’s leadership continues to play a key role in how Hunter showcases innovation at events like SEMA.

Michael Mathis is the President of Atturo Tires and has guided the company through major expansion across new market segments, high-visibility sports partnerships, and national marketing campaigns. Under his leadership, Atturo has strengthened its reputation as a brand that delivers premium performance at a competitive price, while staying committed to long-term dealer relationships and stable, reliable programs. Michael’s strategic approach has helped Atturo become one of the most recognized and fast-growing brands in the tire industry.

Roy Littlefield IV is the Vice President of Government Affairs at the Tire Industry Association, where he leads the organization’s national advocacy efforts on issues like right-to-repair, vehicle data access, tax credits, and federal and state legislation that impacts dealers every day. He works directly with policymakers and brings real-world stories from shops and retreaders to Capitol Hill to ensure the industry’s voice is heard. Roy’s leadership has made TIA a powerful force in shaping policy that supports independent tire and auto service businesses.

Brandon Stotsenburg is the Vice President of the Automotive Division for Kenda Tires and brings more than 35 years of tire industry experience to his role. He oversees product strategy, OEM and aftermarket programs, and Kenda’s positioning as a premium-performance brand at a value price. Brandon is known for his clear, practical explanations of the industry’s tier system and for helping dealers understand how Kenda fits into the evolving marketplace. His leadership continues to strengthen Kenda’s presence across North America.

Cody Benton is part of the Business Development team at Black’s Tire & Auto Service and represents the third generation of the Benton family to help carry the company forward. Growing up in the business, Cody brings a deep appreciation for the company’s history, culture, and long-standing commitment to serving communities across the Carolinas. He plays a key role in supporting dealer partnerships, strengthening wholesale relationships, and helping the next generation stay connected to the legacy his family built.

Christina Walls is the Director of Sales for Landscape Durable Tires and has been instrumental in introducing the brand’s new durable tire category to the American market. With a background rooted in tire retail and decades of industry experience, she understands dealer needs from both a technical and consumer perspective. Christina works closely with product development teams and uses data-driven insights to help shape a lineup focused on long-lasting value, consistency, and advanced manufacturing technology.

Quotable Moments:

“SEMA is where you get honest feedback, the kind you can’t get from a spreadsheet.”
“Innovation isn’t just about new products. It’s about solving real problems fo...

Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 2

Mike Edge — Wed, 26 Nov 2025 05:00:00 -0500

Independent shop owners, brand leaders, manufacturers, lobbyists, and innovators all walk the same halls at SEMA but hearing their stories side by side paints an entirely different picture of where the aftermarket is headed. In this episode, we continue our conversations live from the SEMA 2025 show floor, connecting with the people who show up, contribute, and help push this industry forward.

In this episode…

While SEMA is known for big booths, new products, and packed aisles, what really drives the show are the conversations: honest, practical insights straight from the people doing the work every day. In Part 2 of our SEMA 2025 Roundup, we sat down with guests from across the aftermarket: independent dealers, government affairs experts, global tire brands, wheel manufacturers, trainers, and business development leaders.

Cory Brown of Cory’s Point S Tire and Auto Service shares what he’s learned from growing multiple locations and how attending SEMA opened his eyes to gaps he didn’t even know existed. Karen Bailey-Chapman from SEMA’s Public & Government Affairs team breaks down the legislative challenges the industry faces and how her team is fighting to protect it. We also hear from leaders at TVS EUROGRIP, OE Wheels, DrivenEvidence, and Warrior Winches as they discuss product innovation, brand identity, technician safety, and why SEMA remains the best place for meaningful dealer connection.

Whether you’re a shop owner, manufacturer, or industry partner, this episode shows why staying plugged into events like SEMA helps you stay ahead of equipment trends, regulatory issues, workforce needs, and shifting consumer expectations.

Here’s a glimpse of what you’ll learn:

[01:12] Cory Brown on Point S, independent dealer advantages, and seeing real opportunities at SEMA

[09:33] Karen Bailey-Chapman on legislative issues affecting the aftermarket and SEMA’s advocacy priorities

[15:32] Doug Kershaw on TVS EUROGRIP’s growth and global tire market expansion

[22:23] Lance Bullock on building wheel brands and the journey from salvage-yard scrubber to SEMA-award-winning president

[28:14] Pam Oakes on ADAS standards, technician safety, and responsible repair practices

[35:59] Greg Robinson on Warrior Winches’ U.S. expansion and building dealer relationships at SEMA

Resources mentioned in this episode:

Meet the Leaders Featured in This Episode:

Cory Brown owns four Point S retail locations in Rapid City, South Dakota, after growing from a single independent shop he purchased in 2008. A former Bridgestone/Firestone corporate manager, he believes in slow, steady growth built on real estate ownership and operational control. Cory values the Point S model for its independence, strong community feel, and member-owned advantages.

Karen Bailey-Chapman leads SEMA’s public and government affairs team, working at the state and national levels to protect the aftermarket through advocacy, education, and policy engagement. With deep experience navigating legislative environments, she focuses on preventing harmful regulations and ensuring lawmakers understand the industry’s real-world impact. Her work plays a key role in shaping the future of the automotive aftermarket.

Doug Kershaw oversees North American operations for TVS EUROGRIP, guiding the integration of Eurogrip and Super Grip brands across multiple off-road tire markets. With long experience in the OTR, agriculture, construction, and industrial segments, he helps expand the brand’s presence through customer relationships and strategic product development. Doug uses events like SEMA to connect with dealers efficiently and share the company’s global growth trajectory.

Lance Bullock leads OE Wheels, 4Play Wheels, and Defiant Wheels, building on nearly 25 years in the aftermarket wheel business. Starting as a wheel scrubber in a salvage yard, he worked his way up to running award-winning brands recognized at SEMA for innovation and design. Lance is known for spotting talent, valuing hard work, and sustaining strong relationships with dealers and partners.

Pam Oakes is the President of DrivenEvidence and a longtime automotive professional with deep roots in a multi-generation Detroit family of technicians. An ASE Master Technician and former shop owner, she now serves as an expert witness and industry educator, focusing on repair standards, ADAS procedures, and safety compliance. Pam advocates for technician excellence and responsible automotive repair practices.

Greg Robinson leads North American business development for Warrior Winches, representing the family-owned UK brand as it expands into the U.S. consumer and industrial markets. With a background in sales and military service, he helps introduce Warrior’s military-grade and industrial-strength winches to truck, Jeep, and trailer owners. Greg uses SEMA as the company’s return platform to showcase new products and reconnect with dealers.

Quotable Moments:

“I want tire dealers to show up here at SEMA, because I think there’s so much for them.”
“There’s something about moving the market when we show up in numbers.”
“You don’t know what you don’t know and when you show up to something like this, you might have an epiphany.”
“I don’t think people who haven’t been to SEMA really understand what they’re missing.”
“Coming here for four days will never be bad for your business.”

Action Steps:

Take advantage of events like SEMA: Use these gatherings to compare products, pricing, equipment, and programs firsthand.
Stay informed on legislative issues: Follow SEMA’s advocacy updates to understand how policy decisions impact your business.
Explore product innovation: Look for tools, wheels, tires, and equipment that can give your shop or brand an edge.
Prioritize technician training: Incorporate proper ADAS procedures and safety practices to protect both your techs and your customers.
Watch the remaining SEMA 2025 episodes: More leaders and insights are on the way in Parts 3 and beyond.

Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1

Mike Edge — Wed, 19 Nov 2025 04:00:00 -0500

The SEMA Show is where the entire tire and automotive aftermarket gathers under one roof and in this episode, we bring you straight to the center of that energy. Recorded live from the show floor, this conversation captures what happens when industry leaders, decision-makers, and long-time collaborators finally get to meet face-to-face at SEMA 2025. From market insights to growth strategies, our guests share what’s shaping the year ahead and why showing up at this event continues to matter.

In this episode…

SEMA has always been known as the place where new products, partnerships, and ideas come to life. But beyond the massive crowds and equipment displays, the real value comes from the people; the leaders who are driving change across the tire and automotive aftermarket.

In Part 1 of our SEMA 2025 Roundup, Mike Edge sits down with a lineup of guests representing buying groups, recruiting firms, manufacturers, and advocacy organizations. They discuss what brought them to the show, what trends they’re watching, and how SEMA helps them plan for the future. The conversations are honest and straightforward, offering a practical look at what’s happening in the market right now.

Whether you’re a dealer, vendor, or industry partner, these insights highlight why staying connected at events like SEMA can make all the difference heading into a new year.

Here’s a glimpse of what you’ll learn:

[01:06] Joe Tomarchio Jr. on networking, new technology, and private equity interest in the automotive sector

[08:00] Jason Rook on ITDG’s fast-growing membership and dealer buying power

[14:01] Mike Cioffi’s insights on talent shortages and the realities of hiring Gen Z

[20:24] Melanie White on SEMA’s focus on advocacy, youth engagement, and innovation

[32:54] Norris Marshall on regulatory involvement and SEMA’s expanding work in D.C.

[43:19] Sonny McDonald on Toyo’s presence at SEMA and the importance of real-world product application

Resources mentioned in this episode:

Meet the Leaders Featured in This Episode:

Joe Tomarchio Jr. built a one-store shop in West Baltimore into a 26-location, $100M business before selling to Monro. He went on to lead dozens of acquisitions during Monro’s expansion. Now, as Managing Director at FOCUS Investment Banking, he helps auto service owners grow and prepare for successful exits.

Jason Rook leads ITDG’s nationwide network, driving rapid membership growth and expanding dealer buying power across tires, parts, insurance, and marketing programs. He uses industry events like SEMA to strengthen vendor relationships and plan upcoming initiatives. His focus is helping independent dealers gain security, leverage, and long-term stability.

Mike Cioffi is the founder of Tire Talent, a recruitment firm specializing in leadership, engineering, and sales roles across the tire industry. With over a decade in specialized recruiting, he also writes a longtime column for Tire Business analyzing workforce trends, including Gen Z hiring and retention. His mission is helping companies find and keep high-performing talent.

Melanie White is the Chair of the SEMA Board and President of Hellwig Products, an 80-year-old family manufacturer of load and sway control systems. She champions SEMA’s priorities in advocacy, youth engagement, and technology innovation. Under her leadership, Hellwig continues to grow while keeping U.S. manufacturing at its core.

Norris Marshall is SEMA’s Chair Elect and the CEO of BluePrint Engines, building on more than four decades in engine manufacturing. He is deeply involved in SEMA’s expanding advocacy work in Washington, D.C., especially around aftermarket and regulatory issues. His leadership reflects his long-standing commitment to protecting the industry’s future.

Sonny McDonald leads national training efforts for Toyo Tires, supporting dealers through product education and hands-on engagement. He plays a key role in showcasing Toyo’s lineup at events like SEMA, connecting tires to real-world vehicle applications. His work highlights Toyo’s focus on quality, innovation, and strong dealer partnerships.

Quotable Moments:

“You get to see a whole lot of folks you don’t normally get to see, that’s the power of SEMA.”
“ITDG gives independent dealers leverage they couldn’t get alone.”
“Having a mission and vision is more important than ever when attracting and retaining talent.”
“Advocacy, youth, and technology are the pillars we need to strengthen.”
“If you want to understand this industry, you’ve got to be here.”

Action Steps:

Stay plugged into industry events: Use SEMA and other gatherings to build relationships and stay ahead of market shifts.
Evaluate your business strategy for 2025: Consider technology, equipment upgrades, and operational efficiencies highlighted by our guests.
Reassess your workforce approach: Understand what today’s talent values and how that impacts hiring and retention.
Follow regulatory updates: Stay connected to advocacy efforts that affect tire dealers, aftermarket parts, and independent shops.
Watch the remaining SEMA 2025 episodes: Parts 2 and beyond will feature more leaders, insights, and practical takeaways.

Inside Hankook Tire North America’s Relentless Pursuit of Excellence

Mike Edge — Wed, 12 Nov 2025 05:00:00 -0500

Rob Williams is the President of Hankook Tire North America, one of the most respected names in the global tire industry. From his early days in Virginia to leading a multinational brand, Rob’s story is one of grit, curiosity, and relentless drive. With decades of experience spanning retail, commercial, and manufacturing, he has built a reputation for developing people, simplifying processes, and leading with purpose. At Hankook, Rob continues to champion innovation and partnership through what he calls the “Four P’s”: Product, Partner, Process, and People; a framework that defines the company’s culture and customer relationships.

In this episode…

What does it take to lead with heart in an industry built on grit and innovation? In this episode of Gain Traction, host Mike Edge welcomes Rob Williams for a conversation about leadership, teamwork, and building something that lasts. Rob reflects on his journey from a small-town kid bussing tables in Virginia to heading one of the tire industry’s top brands. He shares how lessons from Goodyear and Michelin shaped his leadership style and how Hankook’s Four P’s philosophy keeps the company relentlessly focused on excellence.

Rob also takes listeners inside Hankook’s state-of-the-art plant in Clarksville, Tennessee, a symbol of how technology and teamwork can transform an entire operation. From tackling workforce challenges to investing in innovation, Rob explains how Hankook is setting new standards for quality and growth. Whether you’re in the tire business, manufacturing, or leadership yourself, this episode delivers powerful takeaways about resilience, culture, and purpose.

Here’s a glimpse of what you’ll learn:

[01:13] Who Rob Williams is and how he got his start in Virginia

[02:58] How a first job bussing tables taught early lessons in humility

[04:31] How Black Monday changed his career path and led him into tires

[05:46] Key takeaways from Goodyear and Michelin that shaped his leadership

[08:25] The “Four P’s”: Product, Partner, Process, and People and how they guide Hankook

[10:17] Why Rob moved to Nashville and his perspective on the city’s growth

[11:27] How Hankook supports its dealers and builds true partnerships

[15:00] Inside Hankook’s Clarksville plant: Expansion, innovation, and automation

[19:25] How Hankook is navigating workforce growth and new technology

[21:08] A funny travel story that proves even leaders have off days

[23:36] The books that inspired Rob’s leadership style and relentless mindset

[27:08] What “going from good to great to relentless” means in business and life

[33:55] When Rob turns the tables and asks Mike Edge a few personal questions

Resources mentioned in this episode:

Quotable Moments:

“Don’t forget the people that brought you to the dance.”
“Are you laying bricks, or are you building something special?”
“We’re going from good to great… to relentless.”
“Hankook, One Team.”
“Innovation and teamwork can transform an entire operation.”

Action Steps:

Revisit your leadership framework: Identify your own “Four P’s” that guide your team or business.
Focus on people and partnerships: Build relationships that drive long-term results, not just transactions.
Invest in innovation: Explore automation and technology that streamline your operations.
Prioritize culture: Create an environment where every employee feels they’re building something special.
Adopt a relentless mindset: Never settle for “good enough”, keep improving every process and every product.

He Started Pumping Gas at 16… Now He Runs a $3.7M Auto Empire

Mike Edge — Wed, 05 Nov 2025 04:00:00 -0500

Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully.

In this episode…

What if the job you took as a teenager ended up defining your life’s work? That’s exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric’s story is a testament to grit, curiosity, and reinvention.

He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth.

Eric’s insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry.

Here’s a glimpse of what you’ll learn:

[01:07] Who is Eric Svedberg?

[01:57] How a part-time job pumping gas at 16 sparked a lifelong career

[03:10] The early Amoco days and what full service really looked like

[07:08] Becoming the youngest Amoco dealer in the country at just 22

[09:22] Transitioning from Amoco to European Auto Works

[11:07] Rebranding, growth, and finally gaining work-life balance

[14:33] Where Eric sees European Auto Works in the next few years

[16:40] A customer’s parking-lot prayer and what it taught him

[18:33] How Google tools and video marketing improved visibility

[20:54] The game-changing shop software that streamlined operations

[22:38] The business books that changed Eric’s mindset

[29:07] Giving back through Fuel Coaching

Resources mentioned in this episode:

Quotable Moments:

“I became the youngest Amoco dealer in the country at age 22.”
“I quickly learned that wherever I was, was the place that made money.”
“I changed the name, rebranded, got my life back; five days a week, not seven, and grew and grew and grew.”
“I’ve always been a sponge. I absorb information from anyone and everyone.”
“Making money is killing your business.”

Action Steps:

Invest in learning: Absorb insights from others in your field and keep evolving with your business.
Systemize your operations: Build processes that allow you to step out of daily chaos and focus on growth.
Adopt modern tools: Embrace digital platforms like Google Business and TechMetric to improve efficiency.
Prioritize work-life balance: Growth doesn’t have to mean burnout; it can mean freedom when done right.
Pay it forward: Share your knowledge, mentor others, and help them discover how to scale an auto repair shop with clarity and purpose.

Celebrating 200 Episodes! How Gain Traction Continues to Connect the Automotive Industry

Mike Edge — Wed, 29 Oct 2025 04:00:00 -0400

Mike Edge is the host of the Gain Traction Podcast, the official podcast for the tire and automotive industry, powered by Tread Partners. With a passion for spotlighting the people behind the business, Mike has spent over four years interviewing tire dealers, shop owners, industry executives, and innovators who keep the industry rolling forward.

Sonny McDonald, National Director of Training at Toyo Tire U.S.A. Corp., joins Mike for this milestone episode celebrating 200 recordings of the Gain Traction Podcast. Known for his leadership, mentorship, and decades of hands-on experience, Sonny has long been a supporter of the show and an advocate for collaboration, authenticity, and growth within the tire industry.

In this episode…

What does it take for a niche podcast to reach 200 episodes? A milestone that only 2.35% of shows ever achieve? In this special edition of the Gain Traction Podcast, host Mike Edge and guest Sonny McDonald take listeners behind the mic to reflect on the journey from a simple idea in 2021 to a global platform that celebrates the people of the tire and automotive industry.

Mike and Sonny revisit how the show began with a handful of conversations that turned into hundreds of interviews with shop owners, technicians, executives, and thought leaders. They talk about what makes the tire business unique; the people, the relationships, and the shared commitment to service and how teamwork and connection have been central to every story told.

The episode also captures the humor, authenticity, and real-world perspective that have defined the Gain Traction Podcast. From behind-the-scenes bloopers to memorable guest moments, Mike and Sonny look back at the highlights that shaped the show’s growth, the lessons learned along the way, and what’s ahead for the podcast at industry events like SEMA.

Here’s a glimpse of what you’ll learn:

[00:32] How only 2.35% of podcasts make it to 200 episodes

[02:18] The core mission and purpose behind the Gain Traction Podcast

[06:12] The story of how the podcast first began in 2021

[08:26] How the show grew to thousands of monthly downloads

[10:15] Memorable interviews with industry leaders like Mike Spagnola and Mike Graber

[15:21] Funny behind-the-scenes moments from early episodes

[18:09] The teamwork behind the podcast’s success

[20:27] What to expect from the Gain Traction team at SEMA

[23:14] Toyo Tires’ Treadpass display and its one-of-a-kind builds

Resources mentioned in this episode:

Quotable Moments:

“We wanted to elevate the brands and people of this industry and have fun doing it.”
“At the end of the day, we’re all in the people business.”
“Only 2.35% of podcasts reach 200 episodes and that’s something worth celebrating.”
“Teamwork makes everything possible, both in the shop and behind the mic.”
“Great conversations create impact far beyond the microphone.”

Action Steps:

Celebrate your milestones; big or small, and reflect on how far you’ve come.
Keep your focus on people: customers, teams, and relationships that build your business.
Attend industry events like SEMA to network, collaborate, and stay inspired.
Support independent podcasts that share your industry’s stories and elevate its leaders.
Listen to more episodes of the Gain Traction Podcast to learn from voices shaping the tire and automotive world.

Is Inflation Reshaping the Tire Industry in 2025?

Mike Edge — Wed, 22 Oct 2025 04:00:00 -0400

Mike Griffin is the Sales Manager at Dunlap & Kyle Tire Company in Birmingham, Alabama, that’s been serving the Southeast for decades. With years of experience behind the counter and in the field, Mike has seen firsthand how shifting markets, customer habits, and economic changes affect everyday operations. Known for his grounded leadership and people-first mindset, he brings a refreshing blend of humor, honesty, and insight into every tire business conversation.

In this episode…

Inflation has become more than a headline, it’s an everyday reality for dealers and customers alike. But what does it really look like when you’re the one managing inventory, serving customers, and trying to stay profitable?

In this episode of Gain Traction, Mike Edge sits down with longtime friend and industry veteran Mike Griffin to discuss what’s really happening behind the counter as inflation in the tire industry continues to reshape the way dealers do business in 2025. Their conversation is equal parts candid and relatable, covering how higher costs, cautious customers, and unpredictable supply have forced shop owners to adapt and think differently.

Mike shares how many dealers are leaning more heavily on service work to offset slower tire sales, finding creative ways to stay competitive while maintaining quality and trust. Beyond the business side, he also dives into mindset, discussing the importance of staying intentional, leading with empathy, and keeping perspective when things get tough. It’s a reminder that success isn’t just about numbers but about how you show up for your people and community.

If you’ve ever wondered how shop owners are coping with inflation in the tire industry in 2025, this episode gives you a clear look at the realities, the resilience, and the real humor that keep this industry moving forward.

Here’s a glimpse of what you’ll learn:

[00:42] Mike Griffin’s background and his role at Dunlap & Kyle Tire Company

[05:48] Tariffs, pricing shifts, and market uncertainty in Alabama

[06:53] Why tier three and four tires are gaining more traction

[07:38] How domestic manufacturers are finding opportunity amid tariffs

[11:41] A local favorite: Mike’s go-to restaurant in Birmingham

[17:34] Favorite sports movies and what The Natural teaches about life

[18:24] The much-debated sequel to Happy Gilmore

[25:02] Mike’s personal mantras and lessons for leading with empathy

Resources mentioned in this episode:

Quotable Moments:

“Treat everybody you meet like they’re hurting, because you won’t miss by much.” – Dr. Kevin Elko, shared by Mike Griffin
“Even when tire sales are flat, service keeps the doors open.”
“You can’t always control the economy, but you can control your attitude.”

Action Steps:

Keep a close eye on how inflation in the tire industry 2025 is influencing customer behavior and pricing strategy.
Focus on growing service work and value-based offerings to offset softer tire sales.
Lead with empathy: your people and customers feel economic pressure too.
Find ways to keep humor and perspective alive, even when times get tough.

The Fastest Path From Tier 4 to Tier 2 in Tire Industry History with Phillip Kane of Turbo Wholesale Tires

Mike Edge — Wed, 15 Oct 2025 04:00:00 -0400

Phillip Kane is the CEO of Turbo Wholesale Tires, home to brands like Lexani, Lionheart, and Rolling Big Power. With decades of experience at companies such as Snap-on, NAPA, Goodyear, and Pirelli, Phillip blends a lifetime in the automotive industry with a genuine passion for cars and tires. Today, he leads Turbo Wholesale Tires with a focus on helping independent dealers succeed through innovative tire industry growth strategies and strong distributor partnerships.

In this episode…

Growing a tire brand from Tier 4 to Tier 2 has historically taken 20–25 years. But what if that journey could be accelerated? In this conversation, Phillip Kane shares how Turbo Wholesale Tires challenges convention by applying tire industry growth strategies that shorten the path while giving dealers more opportunities to win.

Phillip’s career has shaped his unique perspective on brand positioning, dealer relationships, and market differentiation from his family roots in the automotive industry to leading roles at global tire companies. At Turbo Wholesale Tires, he emphasizes building semi-exclusive distributor partnerships that create value on both sides while keeping brand share, not distribution share, at the center of the company’s growth.

Beyond business, Phillip also shares his leadership philosophy. He talks about why “life is a choice,” why kindness should be part of every decision, and how personal values guide long-term success in the tire industry. It’s refreshing to see how character and strategy intersect in the journey to scale a tire brand.

On this episode of Gain Traction, Mike Edge welcomes Phillip Kane for a conversation about the fastest path from Tier 4 to Tier 2. They discuss what it takes to grow a tire brand, why distributor relationships matter, and how leadership rooted in values can shape the industry's future.

Here’s a glimpse of what you’ll learn:

[01:26] Phillip Kane’s background and family roots in the automotive industry

[05:53] Early career lessons from Snap-on, NAPA, Goodyear, and Pirelli

[09:41] The story behind Turbo Wholesale Tires and its proprietary brands

[11:10] Why Phillip believes the Tier 4 to Tier 2 journey can be accelerated

[13:10] Distribution strategies that help dealers succeed

[14:23] The personal mantra that guides Phillip’s life and leadership

[16:25] Why To Kill a Mockingbird is his favorite book and its lesson of kindness

[19:01] How Turbo Wholesale Tires is focusing on brand share, not distribution share

Resources mentioned in this episode:

Quotable Moments:

“Life is a beautiful, wonderful choice.”
“Kindness shouldn’t stop at personal convenience. It’s something we should do all the time, regardless of cost.”
“We’re not interested in distribution share, we’re focused on growing brand share.”
“If you do nothing else throughout the day, at least you made your bed.”
“Independent tire dealers win when we help them sell more tires to more people for more money.”

Action Steps:

Evaluate your brand growth timeline: Learn from companies that took decades and explore ways to accelerate.
Focus on brand share, not just distribution share: Build relationships that allow both you and your distributors to succeed.
Adopt a positive start to each day: The first few thoughts you have in the morning set the tone for success.
Make kindness a business strategy: Prioritize it even when it’s inconvenient, it builds trust that lasts.
Stay connected with your dealers: Prioritize partnerships, communication, and shared opportunities for growth.

Why Customers Call AutoFlow the ‘Amazon Experience’ for Auto Repair with Chris Cloutier of Autoflow

Mike Edge — Wed, 08 Oct 2025 04:00:00 -0400

Chris Cloutier is the owner of Golden Rule Auto Care in Dallas, Texas, and the founder of AutoFlow, a software solution built to improve auto repair customer communication. With a background in software engineering and firsthand experience as a shop owner, Chris recognized the communication gaps that left customers frustrated and shop teams overwhelmed. By combining his technical expertise with real-world shop operations, he developed AutoFlow to provide real-time text updates, digital inspections, and workflow tools that bring transparency and trust back to the repair process. Today, Chris helps shops across the country elevate their customer experience and efficiency by making communication as seamless as the Amazon experience.

In this episode…

Three out of four people say they’ve had a bad experience with an auto repair shop. Long waits, poor updates, and the feeling of being left in the dark have made auto repair customer communication one of the industry’s biggest frustrations. But what if repair shops could deliver updates and transparency the same way Amazon keeps customers informed about their orders?

That’s exactly the vision Chris Cloutier had when he built AutoFlow. After running his own shops, Chris knew that poor communication wasn’t about not caring, it was about being overwhelmed with tasks. Service advisors juggle scheduling, billing, and parts ordering, and communication often slips through the cracks. AutoFlow was designed to solve that by creating automated touchpoints that keep customers in the loop without adding more burden to the team.

In this episode, Chris explains how AutoFlow bridges the gap between anxious customers and busy shop teams. From digital inspections to instant text updates, he shows how technology can provide reassurance, reduce unnecessary phone calls, and ultimately build trust. Improving auto repair customer communication isn’t just about keeping customers happy, it’s also about improving workflow efficiency, reducing stress on employees, and creating long-term loyalty.

Whether you manage a single shop or a multi-location operation, this conversation will inspire you to rethink how you connect with your customers. By focusing on clarity, transparency, and consistency, Chris shows how better auto repair customer communication can transform the customer experience into something people now compare to the Amazon standard.

Here’s a glimpse of what you’ll learn:

[00:58] Chris Cloutier’s background and introduction to the auto repair industry

[02:33] The mantra behind Golden Rule Auto Care and why affirmations matter

[06:14] From software engineer to shop owner: how the first repair shop started

[08:31] The communication struggles that led to creating AutoFlow

[10:27] Why touchpoints and customer emotions matter in repair shop communication

[13:04] What poor communication costs and why customers compare shops to Domino’s

[15:36] The story behind AutoTextMe and why it became AutoFlow

[18:20] How customers responded to AutoFlow’s transparency and updates

[22:25] Life outside the shop: family, soccer, and karaoke nights

[25:24] Unique hiring stories and unexpected employee encounters

[29:35] How key team members like Craig joined AutoFlow

[31:11] Trusting your gut and final reflections on entrepreneurship

Resources mentioned in this episode:

Quotable Moments:

“Three out of four people have had a bad experience with an auto repair shop, the statistics are stacked against us.”
“No employee wakes up in the morning saying, ‘I’m going to suck today.’ Communication is the missing piece.”
“AutoFlow was built because I lived the pain firsthand as a shop owner, I understood the problem I was solving.”
“Transparency alone takes a huge burden off customers when they’re stressing over their car.”
“Anything online today competes against Amazon. Shops have to measure up to that standard of communication.”

Action Steps:

Audit your shop’s communication touchpoints: Identify where customers may be left in the dark.
Implement consistent updates: Even short texts like “We’re working on your car” can relieve stress.
Leverage digital inspections: Build transparency with photos and reports customers can see.
Train staff on emotional communication: Teach advisors how to manage customer expectations proactively.
Explore workflow automation tools like AutoFlow to free up staff time while keeping customers informed.

Why Tire Dealers Can’t Afford to Miss SEMA 2025

Mike Edge — Wed, 01 Oct 2025 04:00:00 -0400

Tom Gattuso is the Vice President of Events for SEMA, the Specialty Equipment Market Association. With more than three decades of experience in the automotive events industry, Tom has overseen the growth of the SEMA Show into one of the largest and most influential trade shows in the world, drawing more than 160,000 attendees from 145 countries. His career began in auto shows and consumer events before joining SEMA in 2011, where he has continued to build a global marketplace that connects manufacturers, distributors, dealers, and enthusiasts under one roof.

In this episode…

The SEMA Show has long been a bucket-list event in the automotive world… But what makes it so important for tire dealers today? With so many industry events competing for attention, why should dealers prioritize SEMA 2025?

According to Tom Gattuso, the answer lies in more than just product displays. He explains that SEMA is about conversations, connections, and opportunities that can transform a business. Tire dealers will find everything from tier 2 and tier 3 brands offering high-quality products, to the latest tools, equipment, and ADAS technologies that are driving revenue growth for shops across the country. Beyond that, SEMA provides education, training, and access to innovations that help shops stay competitive in an evolving market.

On this episode of Gain Traction, Mike Edge sits down with Tom Gattuso for a conversation about why tire dealers should attend SEMA 2025. They explore the value of networking at an event that draws attendees from around the globe, the ways SEMA is expanding beyond wheels and tires into service innovations and restyling opportunities, and how the show continues to evolve while staying true to its mission. Tom also shares his personal mantra about kindness, the role of art and design in shaping the event’s identity, and a book recommendation that emphasizes authentic fan experiences.

Here’s a glimpse of what you’ll learn:

[01:02] Tom Gattuso’s background and how he entered the automotive event industry

[04:18] The career path that led him to join SEMA in 2011

[06:42] Why the tire industry’s engagement at SEMA has shifted in recent years

[09:09] What tire dealers can discover beyond wheels and tires at the show

[12:27] Opportunities in tools, equipment, and ADAS technology for shop owners

[15:15] Restyling, service innovations, and new revenue streams showcased at SEMA

[17:48] How registration works and who can attend the show in 2025

[20:24] Tom’s guiding mantra: being kind to yourself, others, and the process

[23:02] How artists like Chip Foose and Larry Chen shape SEMA’s creative identity

[25:20] A favorite book recommendation and lessons from the Savannah Bananas story

Resources mentioned in this episode:

Quotable Moments:

“As long as we can get people to connect and talk, we win.”
“If you focus only on business, you’re focused on the wrong thing. The conversations are where it starts.”
“Be kind to yourself, be kind to others, and be kind to the process.”
“SEMA reflects the industry back onto itself; it’s about innovation, education, and connection.”

Action Steps:

Reconsider SEMA as more than just a trade show. It’s a global marketplace and education hub.
Explore revenue opportunities outside of tires, such as tools, ADAS, and restyling.
Focus on conversations first: authentic connections drive long-term business growth.
Register early for SEMA 2025 to secure access to the full range of events, demos, and learning sessions.
Take inspiration from Tom’s mantra and remember that how you make people feel is what drives lasting impact.

From Burnout to Buy-In: How to Reignite Your Auto Repair Team

Mike Edge — Wed, 24 Sep 2025 04:00:00 -0400

Josh Parnell is the founder of Limitless Leadership, LLC, and a former Director of Service Development at Christian Brothers Automotive. With a background that spans military service, leadership training, and years of building industry-leading programs, Josh brings a unique perspective on people-first leadership in the auto repair world. His mission today is simple: help shop owners create engaged, motivated teams that drive performance and growth.

In this episode…

77% of your employees are probably disengaged. That number is alarming, but it’s also the reality many shop owners face. So what can leaders do to turn burnout into buy-in? Mike Edge sits down with Josh Parnell to talk about how to motivate auto repair teams and reignite energy inside the shop.

Josh explains why so many employees feel unseen and undervalued, and how small but consistent actions from leaders can create lasting engagement. From one-on-one check-ins and daily huddles to simple recognition and feedback, he shares the practical tools that build safety, trust, and connection: the foundations of a team that buys in. He also highlights the cost of poor communication and why investing in your people ultimately leads to better sales, service, and shop performance.

This episode is about more than theory. It’s a roadmap for shop owners who want to stop losing money to disengagement and start building stronger, more resilient teams. If you’ve been wondering how to motivate auto repair teams and keep your staff inspired, this conversation is the wake-up call you’ve been waiting for.

Here’s a glimpse of what you’ll learn:

[01:09] Josh Parnell’s background and how he entered the auto repair industry

[04:43] Life as military police in North Dakota and lessons learned from service

[07:28] What Josh considers the number one priority for shop teams

[08:52] Why focusing on relationships before transactions changes everything

[10:49] Creating safety and trust to unlock clarity and buy-in

[11:28] What “disengaged employees” really means inside the shop

[13:09] The power of one-on-ones, huddles, and toolbox talks

[16:11] How poor communication can cost shop owners thousands

[24:00] Josh’s passion project: building the Bearded Brotherhood brand

[26:57] Why growth and comfort can’t coexist for leaders and teams

Resources mentioned in this episode:

Quotable Moments:

“70% of employees are disengaged at work because they don’t feel seen, heard, or valued.”
“People plus process equals profit, but people come first.”
“Focus on the relationship before the transaction; sales are a byproduct of exceptional service.”
“Growth and comfort can’t coexist, if you’re comfortable, you’re not growing.”
“Knowledge without action is just information.”

Action Steps:

Make time for one-on-ones, huddles, and toolbox talks to strengthen team connection.
Focus on relationships first, performance follows engagement.
Recognize and value employees consistently to reduce disengagement.
Improve communication habits to avoid the high cost of misalignment.
Challenge comfort zones – growth only happens when you step beyond them.

What Happens When a Tire Business Grows Too Fast? with Kamard Johnson of GTT Commercial Tires

Mike Edge — Wed, 17 Sep 2025 04:00:00 -0400

Kamard Johnson is the President & CEO of GTT Commercial Tires, based in Richmond, Virginia. With a professional background rooted in sales and customer service, Kamard joined forces with his brother to build a company that started with seven used tires in a shed and grew into a multi-location operation recognized on the Inc. 5000 list three years in a row. His story highlights both the opportunities and the hard lessons that come with ambition, leadership, and scaling too quickly in the tire industry.

In this episode…

Success to outsiders can look like growing or scaling your business at a fast rate. But when is fast too fast? Does it take a toll on your business? In this conversation, Kamard Johnson explores the realities behind tire business growth challenges and what happens when ambition outruns preparation.

Kamard shares his candid journey of rapid expansion, earning national recognition while battling the hidden costs of fast growth. From strained operations to financial pressure and even selling into unprofitability, he reveals the lessons that reshaped his approach. These tire business growth challenges forced him to step out of sales and into a true leadership role, focusing on systems, processes, and long-term strategy.

What we loved about this conversation with Kamard is how real he was about the struggles behind the growth. He didn’t just talk about the wins but he also opened up about the mistakes, the financial pressure, and the lessons that forced him to grow as a leader. Hearing him explain how self-awareness and putting people first shaped his journey gave us a lot to think about, and we think it will hit home for anyone facing tire business growth challenges or pushing their business forward faster than it was ready for.

Here’s a glimpse of what you’ll learn:

[02:09] The meaning behind GTT Commercial Tires

[02:18] Kamard’s upbringing and how his mother and brother shaped his path

[05:34] How his mother persuaded him to join the family business

[07:01] Working side by side with his brother and defining their roles

[11:46] Why Kamard sees himself as more of an architect than a builder

[16:42] Expanding to three locations and the strategy behind it

[17:27] Lessons learned from pursuing aggressive growth

[19:44] How Kamard adjusted his leadership style after growing too fast

[21:57] Discovering the risks of selling into unprofitability

[24:59] The mantra from his mother that guides Kamard’s leadership

Resources mentioned in this episode:

Quotable Moments:

“These hands have never changed a tire in my life.”
“Growth magnifies not just the things you do well, but also the things you don’t do so well.”
“You can actually sell yourself into being unprofitable.”
“You take care of the people who take care of you.”
“The truest foundation of success is self-awareness.”

Action Steps:

Evaluate whether growth is exposing weaknesses in your operations before expanding further.
Focus on systems and processes that support sustainable growth, not just sales volume.
Step back from short-term wins to look at long-term leadership and financial health.
Remember the importance of self-awareness in leadership, know what you do best and where to delegate.
Embrace the lessons of tire business growth challenges as opportunities for building resilience and sustainable success.

Overwhelmed to Empowered: How Tire Shop Owners Are Taking Back Control

Mike Edge — Wed, 10 Sep 2025 04:00:00 -0400

Tony O’Billovich is the leader of the Master Shop Program for Point S Tire USA. With decades of experience running and growing multiple tire and auto repair locations, Tony has seen firsthand the challenges that overwhelm shop owners and the strategies that turn things around. His focus on profitability, leadership, and people development has helped shop owners across the country regain control of their businesses, their time, and their confidence.

In this episode…

What happens when everyday challenges in the tire and auto repair world start to feel overwhelming? According to Tony O’Billovich, the key to taking back control isn’t working harder, it’s learning to lead smarter.

From raising labor rates without fear to building systems that reduce stress, Tony shares practical lessons that help shop owners stop feeling like their business is running them. He explains how profitability isn’t something to feel guilty about, but a powerful tool to invest in employees, improve customer trust, and grow stronger teams.

The conversation also dives into the importance of leadership and delegation. By training staff and empowering them to take on responsibility, shop owners can step back from micromanaging and focus on growth. For many, this shift leads to working less, earning more, and building businesses that thrive long-term.

Finally, Tony highlights how community and collaboration play a role in success. Through Point S and its cooperative model, shop owners find mentorship, support, and the ability to grow while preserving the legacies they’ve worked so hard to build.

Here’s a glimpse of what you’ll learn:

[02:04] How Tony entered the tire and auto repair industry and scaled multiple locations

[03:06] What Point S is and how its co-op model empowers independent shop owners

[05:18] The story of a daughter who took over her father’s shop and found success

[07:01] The biggest challenges Tony sees when walking into struggling stores

[08:27] Why shop owners hesitate to raise prices — and what really happens when they do

[11:26] How courtesy inspections improve customer trust and educate clients

[13:52] Why positioning as a one-stop shop makes life easier for both customers and owners

[15:33] What makes Point S unique as a brand and why members describe it as “family”

[17:41] How the “555” growth plan is shaping the future of Point S across the U.S.

[19:28] The new mentor program for shop owners and how it supports growth

[20:53] Tony’s coaching style and how he helps owners regain confidence

[22:20] Why delegating and training employees leads to working less and earning more

[24:30] Tony’s personal motto: “Polite, honest, direct” and why clarity matters in leadership

Resources mentioned in this episode:

Quotable Moments:

“Profitability is a healthy thing, it allows you to reinvest in your people and your business.”
“If you raise your labor rate, chances are customers won’t even notice but your business will thrive.”
“Clarity is charity. Be polite, be honest, and be direct.”
“When you grow your people, your life as a shop owner gets easier.”
“The most successful shops aren’t run by micromanagers, they’re led by owners who trust and train their teams.”

Action Steps:

Reevaluate your pricing: Are you competitively priced in your market? Don’t avoid necessary adjustments out of fear.
Implement courtesy inspections: Use them to build trust, educate customers, and increase profitability.
Set clear expectations: Ensure every employee knows their responsibilities and has the tools to succeed.
Invest in your team: Train, delegate, and empower employees to take on more responsibility.
Find a support system: Explore cooperative models and mentorship opportunities to grow without losing your shop’s legacy.

Why This COO Believes Scaling Starts With People, Not Profit with Tyler Paparello of AMG

Mike Edge — Wed, 03 Sep 2025 04:00:00 -0400

Tyler Paparello is the Chief Operating Officer at AMG, overseeing 28 Midas locations across New England. With a background rooted in sales, Tyler learned early on that while selling can solve short-term problems, it takes leadership, people, and process to scale a business sustainably. Today, he focuses on building systems that empower employees, earn customer trust, and create long-term growth opportunities across the organization.

In this episode…

What happens when a company grows faster than one person can manage? For Tyler Paparello, it meant learning a lesson every leader eventually faces: you can’t sell your way out of every challenge. Leadership in business growth requires more than talent for closing deals; it’s about building teams, developing people, and creating processes that work at scale.

On this episode of Gain Traction, Mike Edge welcomes Tyler for a candid conversation about transitioning from sales-driven success to people-first leadership. Tyler shares how his early sales experience shaped the way he runs operations at 28 Midas shops, and why he believes employees are the foundation of long-term success. He also explains how customer trust, retention, and perception directly impact growth and why focusing on people, not profit, is the true path to sustainable business leadership.

Here’s a glimpse of what you’ll learn:

[01:27] Tyler’s career background and how he got started at Midas

[02:47] The mantra that guides his leadership philosophy

[04:04] How digital vehicle inspections (DVIs) influence customer trust and sales

[05:21] Why storytelling makes DVIs more effective in customer communication

[08:03] Why the auto repair industry struggles with customer trust

[09:48] Using Net Promoter Score (NPS) to capture authentic customer feedback

[13:09] Tyler’s transition from sales to leadership as AMG scaled

[15:08] The impact of tariffs on pricing and operations

[18:35] A sales story that shows the power of honesty in business

[21:36] Tyler’s love for New Haven pizza — and why he calls it the best in the country

[25:33] Future growth plans for AMG and the career opportunities they create

[27:47] Why promoting from within drives retention and strengthens leadership culture

Resources mentioned in this episode:

Quotable Moments:

“You can’t sell your way out of 20 stores’ problems, you have to lead.”
“It always comes back to people. Employees and customers are the foundation of success.”
“Perception is reality: How you present pricing matters as much as the price itself.”
“Processes and systems create consistency, and consistency builds trust.”
“Leadership in business growth starts with investing in your team, not chasing profit.”

Action Steps:

Invest in people, not just sales results: Focus on developing employees and promoting from within to build loyalty and leadership.
Leverage digital tools like DVIs and NPS: Use technology to strengthen trust, gather feedback, and improve customer experience.
Rethink how you handle pricing: Present costs with confidence to reinforce value rather than apologizing for them.
Build systems that scale: Processes, not one-off fixes, drive sustainable growth.
Keep people at the center: Customers and employees must remain the priority, profit follows when people are cared for.

How to Scale a Tire Brand Without Losing Community Trust with Christian Seem of Goodturn Tire & Auto

Mike Edge — Wed, 27 Aug 2025 04:00:00 -0400

Christian Seem is the President & CEO of Good Turn Tire & Auto, a rapidly growing tire and auto repair company with 55 locations and 16 brands across five states. With nearly 20 years of experience in the automotive industry, Christian has worked in big box retail, commercial parts distribution, and tire retail, including leadership roles at TBC Corporation. Since joining Good Turn in 2023, he has led aggressive expansion while preserving the local brand names, cultures, and community trust that give each store its value. His leadership philosophy focuses on building strong teams, protecting brand equity, and scaling with integrity, essential qualities for any tire dealer or auto repair shop owner aiming for sustainable growth.

In this episode…

Scaling a tire brand is no easy feat especially if your goal is to protect decades of customer loyalty, brand equity, and community relationships. How do you grow without erasing what made the business successful in the first place?

In this episode of the Gain Traction Podcast, Christian Seem shares the strategies Good Turn Tire & Auto uses to expand while keeping each store’s unique name, culture, and customer connection intact.

From standardizing point-of-sale systems, vendor relationships, and key performance indicators to creating a unified marketing approach, Christian outlines the operational backbone needed to scale effectively in the tire and auto repair industry. But beyond systems, he emphasizes a truth every shop owner should remember: "People are the foundation of any successful expansion."

He also shares Good Turn’s “high speed, low drag” integration process, which ensures smooth transitions during acquisitions, supports employees, and safeguards the trust customers have in their local shop.

If you’re looking for a proven blueprint for tire dealer growth strategies that balance expansion with brand preservation, this conversation delivers valuable insights you can apply to your own business.

Here’s a glimpse of what you’ll learn:

[02:05] Christian’s background and entry into the automotive industry

[04:16] From 49th to 26th in the top 100 independent tire dealers

[05:20] Good Turn’s acquisition approach for independent tire dealers

[07:55] Why preserving local brand names beats rebranding

[08:39] How scaling boosts buying power for tire and auto repair shops

[09:19] Traits of high-performing shops Good Turn seeks out

[12:31] Protecting an owner’s legacy during an acquisition

[14:08] How sellers can connect with Good Turn Tire & Auto

[15:40] Christian’s leadership mantras for growth and success

[18:49] When owners sell but remain actively involved

[20:10] The significance of Christian’s favorite movie, Braveheart

[23:44] “High speed, low drag” integration philosophy explained

[23:59] Christian’s bucket list and future aspirations

Resources mentioned in this episode:

Quotable Moments:

“As long as we’re doing the right thing, the results will follow.”
“The name on the sign matters, customers recognize it, and employees are proud of it.”
“People are the foundation of any successful expansion.”
“High speed, low drag; get through integrations quickly and with minimal disruption.”
“We respect what came before us. Our job is to make it stronger, not erase it.”

Action Steps:

Preserve local brand identity when expanding to maintain customer loyalty and community trust.
Standardize operational systems (POS, vendors, KPIs) for efficiency and scalability.
Evaluate team strength before acquisition to ensure a strong people foundation.
Invest in staff development to retain top talent and drive long-term success.
Adopt a streamlined integration process to minimize disruption and keep customer relationships intact.

Why Tire Business Became the Trusted Voice of an Entire Industry with Bruce Davis of Tire Business

Mike Edge — Wed, 20 Aug 2025 04:00:00 -0400

Bruce Davis is a veteran journalist and editor who spent 45 years shaping how the tire industry receives its news, data, and insights. As a founding staff member of Tire Business, he helped launch the publication in 1983, transforming it from an ambitious idea into one of the most trusted voices in the global tire market. Over the years, Bruce pioneered cornerstone features like the Global Tire Report, chronicled the industry’s evolution through import/export statistics and dealership rankings, and built a reputation for delivering business-focused journalism with credibility and depth. His career included 13 years in Germany as editor of the European Rubber Journal, where he gained a front-row seat to historic moments like the fall of the Berlin Wall, giving him a unique global perspective on the tire trade.

In this episode…

What does it take to turn a scrappy start-up into an industry institution? On this episode of Gain Traction, Mike Edge sits down with Bruce Davis to uncover the story behind Tire Business’s rise to prominence. Bruce shares how a chance phone call from a college friend led him into the world of trade journalism, how a sprained ankle almost delayed his entry into the field, and how just two years later he was handed the challenge of launching a bi-weekly publication for tire dealers. At 27 years old, Bruce rolled out the first issue, setting the stage for decades of tire industry insights that would influence manufacturers, distributors, and retailers worldwide.

Bruce recounts the origins of the Global Tire Report in 1985, including the painstaking process of gathering international data before the digital era—shipping research in steamer trunks, sending telexes, and forging relationships with manufacturers across borders. He explains why Tire Business has maintained the rigor of a business journal, why the print edition and annual stats book still matter in a digital-first world, and how their data remains a trusted benchmark for the industry. Bruce also opens up about his life outside the newsroom, from witnessing the Berlin Wall come down to his retirement plans focused on travel and genealogy.

If you’re curious about the history of the tire trade, the value of accurate industry data, or the mindset it takes to build a trusted media brand, this conversation is packed with perspective and personality.

Here’s a glimpse of what you’ll learn:

[02:34] How Bruce landed his first job in the industry right after college

[04:51] The launch of Tire Business in 1983 and Bruce’s age at the time

[05:24] Bruce’s original career goal to work for a major national newspaper

[07:29] Meeting his future wife while working in Germany

[08:26] Living in Germany during the fall of the Berlin Wall and its tense atmosphere

[09:14] Bruce’s perspective on Reagan’s “Mr. Gorbachev, tear down this wall” speech

[11:19] Writing for both Tire Business and Rubber News simultaneously

[11:52] The origin story of the Global Tire Report

[16:16] Why Bruce believes everyone in the industry should subscribe to Tire Business

[22:22] The mantra that’s guided Bruce throughout his career

[23:24] Bruce’s favorite movies and the story behind them

[28:04] A Corvette road trip through Eastern Europe shortly after the Berlin Wall fell

Resources mentioned in this episode:

Tire Business https://www.tirebusiness.com/

Bruce Davis on LinkedIn https://www.linkedin.com/in/bruce-davis-aba02b21/

Tread Partners https://treadpartners.com/

Gain Traction Podcast https://gaintractionpodcast.com/

Mike Edge on LinkedIn https://www.linkedin.com/in/edgemike/

One last bow to industry legend Bruce Davis https://www.tirebusiness.com/opinion/one-last-bow-industry-legend-bruce-davis

Quotable Moments:

“Never be satisfied. Even if it’s just 1% better, keep improving.”
“The Global Tire Report became the benchmark the entire industry looks to.”
“We treat the tire business like a business journal; factual, rigorous, and rooted in context.”
“Sometimes history unfolds right outside your office window, like the Berlin Wall coming down.”
“Print still matters when your audience values trusted, tangible information.”

Action Steps:

Maintain the rigor of a business journal, even in a niche industry.
Track and publish industry data consistently to become the go-to source.
Build credibility by connecting with all segments of your industry; manufacturers, distributors, and retailers.
Preserve historical context; it strengthens your authority over time.
Adapt to digital trends without abandoning the formats your audience still values.

Lessons in Customer Service from a Century-Old Tire Company with Don Barnes III of Belle Tire

Mike Edge — Wed, 13 Aug 2025 04:00:00 -0400

Don Barnes III is the Chief Tire Guy at Belle Tire, a third-generation leader helping steer one of the oldest and most respected tire retailers in the U.S. Founded in 1922, Belle Tire has grown from a local shop into a powerhouse with over 180 locations across the Midwest. Under Don’s leadership, the company has maintained its century-long reputation by focusing on operational excellence, local relationships, and above all, outstanding customer service in the tire industry. Don is also passionate about youth development and community engagement, leading Belle Tire’s involvement in one of the largest youth hockey programs in the country.

In this episode…

What does it take to deliver truly exceptional customer service in the tire industry for over 100 years? According to Don Barnes III, it starts with consistency, trust, and attention to detail. From offering free flat repairs to creating clean, welcoming stores, Belle Tire has built a people-first model that turns stressful tire and auto repair visits into moments of care and connection. Don explains how they’ve scaled that model across dozens of locations without losing the warmth and reliability their brand is known for.

Don also unpacks how their core philosophy: “Retail is detail” shapes every touchpoint of the customer journey. In an industry where purchases are infrequent but high-stakes, Belle Tire focuses on eliminating friction, educating customers, and building long-term loyalty. It’s not just about the product, it’s about how people feel when they walk in and how much they trust the team when they leave. That kind of high-level customer service in the tire industry doesn’t happen by accident. It’s intentional and deeply embedded into company culture.

On this episode of Gain Traction, Mike Edge sits down with Don Barnes III to discuss Belle Tire’s legacy, rapid expansion, and people-first approach to business. Don shares real-world insights on maintaining service quality at scale, building trust in new markets, and inspiring employees to lead with empathy and energy. If you’re looking to grow your shop or improve your customer experience, this conversation is packed with timeless lessons on delivering standout customer service in the tire industry.

Here’s a glimpse of what you’ll learn:

[01:29] Don reflects on Belle Tire’s 103-year history and what’s helped the company endure

[01:59] What sets Belle Tire’s customer service apart from others in the industry

[04:08] How Belle Tire’s widespread Midwest presence brings peace of mind to customers

[05:12] Why Belle Tire expanded into windshield replacement services

[06:30] The role of store appearance and attention to detail in building customer trust

[10:04] Don shares the philosophy behind “retail is detail” and how it guides their team

[12:29] Don talks about growing up in the business and why they prioritize company over family name

[13:54] The origin and impact of Belle Tire’s youth hockey program

[15:23] How Belle Tire became the largest youth hockey organization in the U.S.

[20:19] Don outlines Belle Tire’s growth plans for the next 3–5 years

Resources mentioned in this episode:

Belle Tire https://www.belletire.com/

Tread Partners https://treadpartners.com/

Gain Traction Podcast https://gaintractionpodcast.com/

Don Barnes III on LinkedIn https://www.linkedin.com/in/don-barnes-4a671ba/

Mike Edge on LinkedIn https://www.linkedin.com/in/edgemike/

Gain Traction Podcast Episode #188: How a Farmer Turned a Small Tire Shop into a $26M Business https://gaintractionpodcast.com/how-a-farmer-turned-a-small-tire-shop-into-a-26m-business/

Quotable Moments:

“Retail is detail, and every touchpoint matters.”
“We’re in the tire business, but we’re really in the service business.”
“You only get one chance to make someone feel good about a stressful situation.”
“Growth is great, but not at the expense of trust.”
“Our goal is to make someone’s day better, every single time.”

Action Steps:

Audit your customer journey: Identify pain points and friction that impact the service experience.
Create a consistent brand presence: Make sure your stores and team reflect trust and professionalism.
Empower your team: Train staff to act as trusted advisors, not just salespeople.
Double down on local reputation: Be present in the community, people notice and remember.
Apply the “surprise and delight” principle: Build loyalty by going beyond what’s expected.

How a Farmer Turned a Small Tire Shop into a $26M Business

Mike Edge — Wed, 06 Aug 2025 04:00:00 -0400

Jesse Wickel is the owner of Wickel Tire Pros in Burley, Idaho. A former farmer with deep roots in agriculture, Jesse built his business from a single tire shop into a multi-location operation generating over $26 million in annual sales. With a hands-on approach, a strong community presence, and a commitment to relationship-driven service, Jesse has grown his team from just a few employees to over 80 across multiple locations, all while maintaining his small-town values.

In this episode…

How do you take a rural tire shop doing $1.2 million in annual sales and scale it to over $26 million in just seven years? According to Jesse Wickel, it starts with relationships; with your customers, your employees, and your community.

On this episode of Gain Traction, Mike Edge sits down with Jesse to talk about how his background in farming helped shape his mindset around service, hard work, and leadership. Jesse explains why growing in a rural market requires more than just good pricing; it takes trust, reliability, and genuine connection. From opening day to serving 8,000 hot dogs at their expansion event, his story is packed with authenticity and grit.

Jesse also shares his people-first philosophy: that success isn’t measured in number of locations or fleet trucks, but in whether employees are happy, families are thriving, and customers feel truly taken care of. Whether you’re running a farm or a tire shop, Jesse believes the formula for success is simple: work hard, stay humble, and build real relationships.

Here’s a glimpse of what you’ll learn:

[01:31] Jesse shares how he was drawn into farming after college out of necessity
[03:26] How the opportunity to buy a small tire shop came unexpectedly
[04:59] How Jesse's business grew from a $1.2M operation to 80 employees and multiple locations
[07:09] What Jesse enjoys about working in the tire industry
[10:15] Jesse opens up about his family life
[13:13] Jesse’s goals for the business over the next few years
[16:26] What guiding principle does Jesse live by and share with other shop owners?
[17:54] How does Jesse find employees for his growing business?
[23:17] Jesse talks about his strong relationship with Titan International

Resources mentioned in this episode:

Wickel Tire Pros https://wickeltirepros.com/
Titan International https://www.titan-intl.com/
Tread Partners https://treadpartners.com/
Gain Traction Podcast https://gaintractionpodcast.com/
Gain Traction Podcast Episode #187: The Council That’s Quietly Shaping the Future of the Auto Industry https://gaintractionpodcast.com/the-council-thats-quietly-shaping-the-future-of-the-auto-industry/

Quotable Moments:

“Our customers aren’t buying tires, they’re buying from people they trust.”
“If we take care of our employees and their families, the rest will follow.”
“Success isn’t how many shops we have, it’s how well our team is doing.”
“In a small town, everyone knows your name. You’ve got to earn that trust every day.”
“We didn’t know we’d serve 8,000 hot dogs at our grand opening… but we did.”

Action Steps:

Invest in relationships: Treat every customer like a neighbor, not a transaction.
Measure what matters: Focus on family, team morale, and service, not just revenue.
Create workplace wins: Support your team in hitting personal and professional milestones.
Involve your community: Make them part of your journey and growth.
Hire early, hire right: Seek people who want to work and grow, not just fill a spot.

The Council That’s Quietly Shaping the Future of the Auto Industry

Mike Edge — Wed, 30 Jul 2025 04:00:00 -0400

Mike Lusso is a seasoned engineer at Coats Company in Nashville, Tennessee, specializing in tire changers, wheel balancers, lifts, and alignment machines. A lifelong gearhead with a passion for modifying cars, Mike channels his love for the automotive space into leadership roles, most notably as Chair of the WTSBC, a leading automotive industry council under SEMA. Through his volunteer work, Mike helps shape best practices and raise industry standards across the wheel, tire, suspension, and brake sectors. In this episode…

If you’ve ever wondered what real influence looks like behind the scenes of the automotive aftermarket, look no further than the automotive industry council known as WTSBC (Wheels, Tires, Suspension, Brakes Council) under SEMA.

In this episode of the Gain Traction Podcast, host Mike Edge sits down with WTSBC Chair Mike Lusso to unpack the vital; yet often overlooked role that industry councils play in shaping the future of auto repair and tire service. From data access to networking, from fitment guides to leadership opportunities, this is where real progress happens.

Mike explains how he first got involved (spoiler: it starts with a free lunch ticket), and why shop owners, engineers, and suppliers alike should consider participating. It’s not just a resume booster, it’s a direct line to decision-makers, early tech adopters, and industry-shaping initiatives.

Whether you’re running a five-bay shop or managing dozens of locations, joining an automotive industry council gives you the insider edge you can’t Google. What You’ll Learn in This Episode

[01:37] How Mike was recruited into the WTSBC at a trade show
[03:29] Why every shop owner and tire dealer should consider joining a SEMA council
[05:51] Examples of the educational resources the council provides (fitment posters, torque specs, bolt pattern data)
[06:40] Mike’s leadership timeline: From co-chair to chair
[07:30] Strategic goals for the WTSBC in the next 1, 3, and 5 years
[10:15] How to sign up for the council through SEMA or Gain Traction
[13:07] Mike’s background in engineering and the automotive aftermarket

Resources mentioned in this episode:

Mike Lusso LinkedIn https://www.linkedin.com/in/michael-lusso-engprofile/
SEMA Website https://www.sema.org/
SEMA Garage Detroit https://www.sema.org/get-involved/councils-networks/ettn/sema-garage-detroit-benefits-get-your-product-market
SEMA Data https://www.semadata.org/
Gain Traction Podcast Episode #179: How To Build a Culture While Scaling Fast with Logan Leslie https://gaintractionpodcast.com/how-to-build-a-culture-while-scaling-fast-with-logan-leslie/
Tread Partners https://treadpartners.com/
Gain Traction Podcast https://gaintractionpodcast.com/

Why Join an Automotive Industry Council?
Joining an automotive industry council like WTSBC isn’t just about “giving back”, it’s a competitive advantage.
Members gain:

Early access to emerging tech like ADAS calibration trends
Networking with top leaders from SEMA, MIMA, and major aftermarket players
Tools that improve service accuracy like fitment charts and torque spec guidelines
Exclusive access to Detroit Garage and SEMA Data resources
Brand visibility through leadership opportunities and public representation

And the best part? Membership typically costs less than $100/year and offers a return on investment many times over. Quotable Moments

“You’re not just getting information — you’re getting access.”
“We’re not just supporting SEMA — we’re shaping what comes next.”
“Smaller shops have just as much to gain — the value is tenfold.”
“If you want to grow, you’ve got to plug into where progress is happening.”

Action Steps:

Visit Gain Traction’s WTSBC Page to find the direct council link and learn more.
Apply for membership via the SEMA Council Portal, it takes just a few clicks.
Leverage your membership by downloading fitment guides, attending council meetings, and volunteering on task forces.
Connect with other leaders like Mike Lusso and your regional reps to maximize industry relationships.
Promote your involvement on your website, social media, and customer channels, it boosts credibility.

Employee Ownership and Rural Market Success With Adrian Rodriguez of Commercial Tire

Adrian Rodriguez, Mike Edge — Wed, 23 Jul 2025 04:00:00 -0400

Adrian Rodriguez is the Vice President of Marketing and Retail Sales at Commercial Tire, a leading tire and auto service provider with over 45 locations across Idaho, Washington, Oregon, and Utah. Before joining Commercial Tire, he spent a decade with John Deere, sharpening his expertise in marketing and retail strategy. Adrian helped lead Commercial Tire’s transition to 100% employee ownership in 2019, fostering a culture rooted in accountability and local investment. Outside of work, he’s an avid skier and downhill mountain biker, embracing extreme sports with the same energy he brings to business. In this episode…

Tire and automotive services often operate behind the scenes, yet they serve as foundational pillars of local economies. As some businesses evolve toward more employee-centric models, the conversation around ownership, community impact, and internal culture is gaining momentum. What does it look like when a tire company becomes 100% employee-owned — and how does that change everything?

According to Adrian Rodriguez, who leads marketing and retail sales for Commercial Tire, becoming employee-owned was both a strategic and cultural transformation. The shift not only enhanced operational efficiency through collective accountability but also redirected profits into local communities where employees live and work. By fostering a deep sense of ownership at every level, the company unlocked new opportunities for innovation, loyalty, and long-term sustainability.

On this episode of Gain Traction, Mike Edge welcomes Adrian Rodriguez for a deep dive into Commercial Tire’s evolution as a 100% employee-owned company. Adrian shares how this ownership model impacts culture, accountability, and profitability. He also discusses B2B and consumer marketing challenges, the importance of community engagement, and how internal values drive lasting success. Here’s a glimpse of what you’ll learn:

[01:45] How Adrian Rodriguez’s career started with free pizza and an internship at John Deere
[02:41] How a decade at John Deere built Adrian’s marketing foundation
[04:09] The bold move to 100% employee ownership at Commercial Tire
[05:35] The culture shift that employee ownership created across the company
[09:59] Navigating the COVID-19 transition as a newly employee-owned business
[12:18] Why employee ownership accelerates community investment
[17:00] How Adrian’s team markets to fleet and HVAC companies
[19:19] Challenges of marketing consumer services with a “commercial” brand name

Resources mentioned in this episode:

Quotable Moments:

“If every employee saves just 15 minutes a day, that’s real money and real efficiency across hundreds of people.”
“Ownership isn’t just a title — it’s a mindset that drives innovation from the tire tech to the C-suite.”
“We’re not teammates — we’re employee-owners. And that changes how we think about the whole business.”
“Do epic sh*t. Whether it’s leading, marketing, or community building — go all in.”
“Tires may not seem glamorous, but they touch every aspect of how society moves.”

Action Steps:

Create a culture of ownership: Encourage every team member to identify ways they can improve efficiency daily.
Use visual tools for sales enablement: Leverage video cards or segmented brochures for tailored B2B outreach.
Build wealth locally: Adopt models that allow profits to return to employees and the communities they serve.
Embrace marketing playfulness: Use creative, localized campaigns to connect with new markets despite brand name challenges.
Lead with mantras: Choose a powerful phrase that reflects your culture and let it guide decision-making.

Sponsor for this episode...
This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Marketing Strategies To Boost Bay Traffic With Joe Schafranek of Tread Partners

Mike Edge, Joe Schafranek — Wed, 16 Jul 2025 04:00:00 -0400

Joe Schafranek is an Account Manager at Tread Partners, a marketing agency focused on the tire and auto repair industry. With roots in Detroit and hands-on shop experience at Firestone and Big O, Joe brings a unique perspective to digital marketing through his understanding of both operations and data. Prior to Tread Partners, he helped grow BAIC and explored data-centric roles in the auto aftermarket. Today, Joe leverages that diverse background to help multi-location shops increase car count through performance-driven strategies. In this episode…

Marketing in the auto repair industry often feels confusing and inconsistent, especially for multi-location shop owners. With so many digital channels and buzzwords, it’s hard to know what’s actually driving car count and boosting business. How can tire dealers make smarter marketing decisions based on data and results, not guesswork?

According to Joe Schafranek of Tread Partners, it starts by focusing on transparency and measurable results. Joe leverages his real-world shop experience and data expertise to help clients improve performance using tailored PPC campaigns, SEO strategy, and localized promotions. He emphasizes the importance of tying marketing activity directly to car count and revenue growth — not just impressions or traffic.

On this episode of Gain Traction, Mike Edge welcomes Joe Schafranek for a conversation about data-driven marketing in the tire and auto repair space. Joe explains how to tie marketing efforts directly to car count and revenue, why transparency matters, and how shop owners can avoid wasting budget on ineffective campaigns. He also shares a case study on how a $250 Facebook ad led to $22K Saturdays. Here’s a glimpse of what you’ll learn:

[03:48] How hockey and family life shaped Joe Schafranek's community involvement
[06:34] Lessons Joe learned from managing Big O franchise stores in Arizona
[07:43] Joe’s transition into digital marketing and data roles
[10:37] Why revenue isn’t always the best indicator of marketing success
[12:23] The importance of new customer acquisition for long-term growth
[18:52] How experience helps Joe prevent clients from wasting ad spend
[19:58] What excites Joe most about working in marketing for tire dealers?

Resources mentioned in this episode:

Quotable Moments

"You don't know what you don't know — there's a whole world of discovery out there every day."
"The best campaigns are the ones that fill your bays, not just your inbox."
"Marketing success should be tied to car count and revenue, not just clicks and impressions."
"Transparency works both ways — clients should know what’s working, and we need to know how it’s executed."
"Even small campaigns, like a $250 Facebook ad, can have huge returns if done right."

Action Steps

Rethink how you measure marketing ROI: Focus on car count and specific service conversions, not just traffic or impressions.
Run local Facebook ads to test promotions: Try low-cost campaigns targeting service-specific offers to boost visibility and appointments.
Invest in transparency with your marketing team: Share performance data both ways — ad results and in-shop execution.
Use digital tools to track campaign effectiveness: Leverage reporting that ties ads to phone calls, form fills, and actual sales.
Target new customer acquisition regularly: Offset the average 15% annual shrinkage by always growing your base strategically.

An Open and Honest Approach to Marketing With Dan Kahn of Kahn Media

Mike Edge, Dan Kahn — Wed, 09 Jul 2025 04:00:00 -0400

Dan Kahn is the Founder and CEO of Kahn Media, a public relations and marketing agency based in Los Angeles specializing in the automotive aftermarket. A lifelong car enthusiast, Dan began his career at age 16 by pitching and landing magazine features on a Mustang he restored with his father. Before founding Kahn Media in 2008, he worked as an automotive journalist and launched digital content platforms. His latest book, The New Rules of the Road, outlines his philosophy on transparency, digital strategy, and authority marketing in a fast-evolving business world. In this episode…

Trust and transparency are reshaping the way brands connect with customers. In industries like automotive repair and aftermarket services, reputation is everything. How can leaders and marketers build lasting customer relationships without relying on old-school sales tactics?

According to Dan Kahn of Kahn Media, authentic engagement starts with openness and education. Drawing from decades of experience in automotive journalism and agency leadership, Dan explains how businesses can thrive by prioritizing customer empowerment and honesty. He highlights the power of authority marketing and the need to communicate value without overpromising.

On this episode of Gain Traction, Mike Edge chats with Dan about keys to brand authenticity, customer trust, and business resilience. Dan shares personal stories of success and failure, insights from his book, and actionable tips for both local tire shops and national brands. Here’s a glimpse of what you’ll learn:

[01:53] The Mustang project that launched Dan Kahn's media career at 16
[05:32] The significance of converging PR and marketing in modern business
[07:09] Why Dan founded Kahn Media to serve a gap in the auto industry
[8:38] The concept of "open, honest, and transparent" brand storytelling
[11:36] How education trumps selling in building customer loyalty
[12:46] Flat-rate pricing and transparency in auto repair shops
[13:52] Owning mistakes and regaining trust with clients
[25:49] How a small-town tire shop survived national competition through community ties

Resources mentioned in this episode:

Quotable Moments:

"Don’t sell — just educate. If people don’t get it, they’re not your customer."
"Transparency makes me feel like I’m part of the process — and I’m happy to pay more for that."
"Our biggest hurdle with new clients is fixing the damage done by other agencies."
"When you own your mistakes, people respect you more and keep coming back."
"Marketing is like falconry — you need to stay just hungry enough to stay sharp."

Action Steps:

Adopt a transparency-first mindset: Build trust with customers by openly sharing your process, costs, and updates.
Stop selling, start educating: Empower your audience with knowledge rather than pressure them with sales pitches.
Commit to consistent business development: Avoid complacency by always nurturing your pipeline, no matter how busy you are.
Engage in community marketing: Sponsor local events and be present — authenticity creates brand resilience.
Turn mistakes into loyalty builders: Admit errors quickly, provide solutions, and use failures to deepen relationships.

Legacy and Innovation With Dennis Feldman, Keleyah Miller and Justin Pursell of ITDG Next Gen

Dennis Feldman, Keleyah Miller, Justin Pursell, Mike Edge — Wed, 02 Jul 2025 04:00:00 -0400

Dennis Feldman is the Chair of the ITDG Next Gen Committee and a third-generation operator at Performance Plus Tire, a family-owned business in Long Beach, California which specializes in classic car tires and aftermarket wheels.

Keleyah Miller is the Vice Chair of the ITDG Next Gen Committee and part of the third generation at Main Street Tire in Colorado Springs, Colorado, where she and her siblings are leading a company that is now 80% wholesale.

Justin Pursell serves as Secretary of the ITDG Next Gen Committee and oversees commercial, wholesale, and retread operations at Bergey’s Commercial Tire, a fifth-generation company in Pennsylvania with a century-long legacy in transportation. In this episode…

The tire industry continues to evolve as family-run operations face digital transformation, shifting market pressures, and generational handoffs. As new leaders step into roles shaped by legacy and innovation, balancing tradition with forward-thinking becomes crucial. How can young leaders modernize operations while honoring decades of family heritage?

According to Dennis Feldman, who chairs the Next Gen Committee for Performance Plus Tire, the key lies in strategic upgrades, relationship building, and community collaboration. Along with Keleyah Miller and Justin Pursell, he emphasizes the role of ITDG’s Next Gen group in preparing young leaders for succession and growth through networking, mentorship, and shared learning. Together, they reflect on how family ties, vendor partnerships, and conferences strengthen both culture and business outcomes.

On this episode of Gain Traction, Mike Edge welcomes Dennis, Keleyah, and Justin for a conversation about generational leadership, the mission of the ITDG Next Gen Committee, and the practical steps they’re taking to future-proof their tire businesses. They dive into the emotional dynamics of working with family, the challenges of modernizing legacy systems, and the strategies that keep independent operations competitive in a shifting market. Dennis, Keleyah, and Justin provide insights into the importance of community, the power of long-term vision, and how peer support within ITDG fuels innovation across the board. Here’s a glimpse of what you’ll learn:

[01:48] Dennis Feldman shares his role at Performance Plus Tire and his niche in classic car tires
[02:36] Justin Pursell explains his leadership at Bergey’s and the scope of their operations
[03:28] Keleyah Miller describes Main Street Tire’s wholesale focus and family involvement
[04:52] The goals of the ITDG Next Gen Committee and how it nurtures leadership
[06:38] Challenges and advantages of working within multigenerational family businesses
[17:26] Keleyah’s family mantra: “Prepare for your grandkids, and your kids will fall into line”
[18:32] Justin’s wildlife photography hobby and connection to nature outside of work
[19:57] Dennis reflects on modernizing his family business while preserving legacy

Resources mentioned in this episode:

Quotable Moments

“Prepare for your grandkids, and your kids will fall into line.” – Keleyah Miller
“What other career lets you see your dad every day while building something meaningful?” – Dennis Feldman
“We're going to get up in the morning and sell tires — no matter what.” – Justin Pursell quoting Jason Rook
“Next Gen is here to educate, connect, and guide young leaders into broader roles.” – Dennis Feldman
“You can gain a lot of success when you make the right relationships.” – Keleyah Miller

Action Steps

Evaluate your leadership transition plan: Identify next-gen leaders in your organization and outline how to involve them in long-term strategy.
Join a collaborative group: Gain access to networking, vendor partnerships, and growth opportunities without losing your brand identity.
Modernize your systems: Consider upgrading legacy point-of-sale or e-commerce platforms to stay competitive and efficient.
Foster legacy and connection: Build a company culture where both family members and long-term employees feel deeply valued.
Attend industry conferences: Engage with peers, vendors, and leaders through events like ITDG’s annual conference to stay informed and inspired.

Secrets to Scaling Your Auto Service Business With Joe Tomarchio Jr. of FOCUS Investment Banking

Mike Edge, Joe Tomarchio Jr — Wed, 25 Jun 2025 04:00:00 -0400

Joe Tomarchio Jr. is a Managing Director at FOCUS Investment Banking, where he specializes in helping auto service businesses scale and prepare for acquisition. Before joining FOCUS, Joe co-founded and scaled a 26-location tire and auto service chain, generating over $50M in revenue before selling it to Monro. With over 65 major acquisitions under his belt, he is one of the most seasoned professionals in the industry. Joe now consults for private equity firms and dealers seeking exponential growth or strategic exits. In this episode…

Auto service businesses often undervalue their labor, hurting both profitability and employee retention. Many operators struggle with hiring because they don’t charge enough to offer competitive wages or create appealing work environments. How can owners realign their pricing and culture to build a more sustainable and attractive operation?

According to Joe Tomarchio Jr., who leads strategic growth initiatives for FOCUS Investment Banking, the key lies in charging what you're worth and investing that revenue back into your team. By adjusting labor rates and responding rapidly to cost increases, Joe helped transform underperforming stores into profitable ones. His four-pillar hiring approach focused on attitude, enthusiasm, work ethic, and moral compass fosters loyalty, high standards, and accountability.

On this episode of Gain Traction, Mike Edge welcomes Joe for a discussion about strategic pricing, acquisitions, and creating a workplace where technicians and staff want to stay. Joe shares his leadership principles, anecdotes from his time at Monro, and actionable advice for shop owners looking to grow, sell, or simply survive in today’s competitive market. Here’s a glimpse of what you’ll learn:

[02:04] The journey from one store in Baltimore to a $50M tire and auto service empire
[06:22] Why Joe Tomarchio Jr. focused solely on acquisitions for the last 8 years at Monro
[08:05] The link between low labor rates and hiring challenges in auto shops
[09:15] Why paying employees well is essential for customer satisfaction and retention
[15:06] Joe’s customer service philosophy: empower frontline staff with $500 autonomy
[16:50] Why allowing employees to make mistakes is crucial for growth
[18:01] The four pillars Joe used for hiring: enthusiasm, attitude, work ethic, and moral compass
[29:26] Joe’s current work at FOCUS Investment Banking helping dealers grow or exit

Resources mentioned in this episode:

Quotable Moments:

“If you can’t charge enough, you can’t pay enough — and then you can’t retain the right people.”
“Pay more, but demand more. I strive for perfection and settle for excellence.”
“To beat me, you have to eat me. If I haven’t won, the war isn’t over.”
“You pay peanuts, you get monkeys — and monkeys don’t deliver superior service.”
“I know the top 10% and the bottom 10% of my team. Guess which one you don’t want to be?”

Action Steps:

Raise your labor rates now: Don’t wait for inventory to turn — adjust pricing as soon as costs increase.
Invest in your team: Pay above market rate to attract and retain top technicians and managers.
Screen for character, not just skill: Use the four pillars — attitude, enthusiasm, work ethic, and moral compass — as your hiring filter.
Empower store managers: Give them financial autonomy to resolve customer issues quickly and effectively.
Lead from the field: Spend time in your stores to connect with employees and understand operational challenges firsthand.

Driving Success as a Family Business With Steven and Susan Moss of Wilson Tire Pros and Automotive

Mike Edge, Steven Moss, Susan Moss — Wed, 18 Jun 2025 04:00:00 -0400

Steven and Susan Moss are the owners of Wilson Tire Pros and Automotive, a three-location tire and automotive repair business in Burlington, North Carolina. Steven, who took over the business from his father in 2009, brings a hands-on background in automotive repair and business operations. Susan, after managing military contracts in her family's hosiery business, joined Steven full-time, catalyzing the company's growth and operational evolution. Together, they’ve become prominent leaders in the Tire Pros network, with Susan now serving as the first female Chair of the National Dealer Council. In this episode…

Family-run businesses are the heartbeat of many industries, including automotive service and repair. Growing from one location to three while balancing family, legacy, and leadership challenges requires grit, planning, and deep support systems. What lessons can other shop owners learn from a husband-and-wife team who grew their business through heart and hustle?

According to Susan and Steven Moss, who own and operate Wilson Tire Pros and Automotive, success comes from building community, embracing mentorship, and working through the numbers. From joining Tire Pros to implementing lessons from a 20 Group, they transformed their family business by leaning into smart processes and strategic relationships. Their journey offers a blueprint for growth-minded entrepreneurs.

On this episode of Gain Traction, host Mike Edge welcomes Steven and Susan for a conversation about growing a multi-location tire business, the transition from technician to leader, and the power of industry networking. They share the sacrifices behind their success, how joining Tire Pros and a 20 Group transformed their business, and why trusting your team is essential for growth. Here’s a glimpse of what you’ll learn:

[01:39] The origin of Wilson Tire Pros
[04:11] Why Susan Moss’ full-time involvement helped accelerate business expansion
[08:18] How joining Tire Pros supported early growth through marketing and discounts
[09:44] The impact of working with a dedicated Tire Pros marketing manager
[13:38] Steven Moss’ unorthodox but successful journey to ASE certification
[20:45] The personal sacrifices and teamwork that fueled early growth
[26:48] Why growing from one to two locations is the hardest jump

Resources mentioned in this episode:

Quotable Moments:

"It’s not rocket science — just treat people the way you want to be treated."
"Every car should be treated like it belongs to Grandma Moss: everything it needs, nothing it doesn't."
"Our biggest asset is knowing every job in the shop — our worst asset is also knowing every job in the shop."
"The jump from one to two locations is the scariest, but it’s also the most important step."
"We couldn’t have grown this business without each other’s full support, both at home and at work."

Action Steps:

Leverage your network for support: Cultivate relationships in the industry for guidance and encouragement.
Transition out of technician mode: Focus on leadership and growth by training and trusting your team to take on responsibilities.
Use business metrics to guide decisions: Learn your KPIs, understand your numbers, and manage your shop with data, not guesswork.
Join a business peer group: Consider a 20 Group or similar cohort to share best practices and gain accountability from like-minded shop owners.
Balance family and business intentionally: Create routines and backup systems at home and at work to support long-term sustainability.

Why Racing and Auto Shops Go Hand in Hand With Rob Howden of USF Pro Racing

Mike Edge, Rob Howden — Wed, 11 Jun 2025 04:00:00 -0400

Rob Howden is the Director of Business Development and Series Announcer for USF Pro Championship Racing. Known as “The Voice of the Series,” he has been a fixture in motorsports media for over 30 years. He’s also the founder of Howden Media Group and eKarting News, where he continues to cover karting events across North America. Rob’s passion for racing started in go-karts and has evolved into mentoring and following drivers from childhood through to professional careers in IndyCar and beyond. In this episode…

Motorsports is not just about speed — it's about precision, development, and community, from grassroots karting to elite IndyCar races. Many young drivers begin their journey as early as age five and ascend through a structured ladder system that prepares them for pro racing. What makes a winning driver in such a competitive and mentally demanding environment?

According to Rob Howden, who directs business development and announces races for USF Pro Championships, success comes from more than just talent and equipment. Confidence and momentum are intangible but crucial elements that often separate the good from the great. Through decades of experience, Rob has witnessed countless young racers transform their skills and mindsets en route to top-tier success.

On this episode of Gain Traction, Mike Edge welcomes Rob for a conversation about the business and culture of USF Pro Racing, how tire dealers and shop owners can get involved, and what it takes for young racers to reach the IndyCar level. Rob also shares personal insights into his career, favorite race tracks, and where to find the best pizza on the road. Here’s a glimpse of what you’ll learn:

[02:20] The role of karting as the foundation of professional racing careers
[03:18] How USF Pro Championships serve as a development ladder to IndyCar
[05:26] Why tire dealers are naturally drawn to motorsports sponsorship
[08:05] What sets top-tier racers apart: confidence and momentum
[10:24] The mental side of racing and the importance of coaching
[11:42] Rob Howden’s love for race announcing and staying active in karting
[13:05] Opportunities for young racers to shine at high-profile IndyCar events
[15:37] How businesses can get involved with USF Pro through sponsorship and hospitality

Resources mentioned in this episode:

Quotable Moments:

“You can buy more tires, but you can’t buy confidence or momentum — that’s what really separates great drivers.”
“I get to see a driver go from age seven in karting to winning at IndyCar — it’s the most rewarding part of my job.”
“Every driver’s journey is different, but those who win usually believe they can — and that belief changes everything.”
“Race announcing is just active spectating — I’d be talking through the race even if I wasn’t getting paid.”
“Hospitality in racing is like being a VIP at the Super Bowl, but with way more horsepower.”

Action Steps:

Explore USF Pro Championships opportunities: Visit USFProChampionships.info to learn how to attend events, sponsor drivers, or host customers at races.
Support local karting initiatives: Connect with youth karting leagues to support upcoming racers from your area.
Integrate racing with business marketing: Use motorsports partnerships to build brand visibility and entertain high-value clients.
Invest in personal growth through sport: Reflect on how confidence and momentum play roles in your own professional success.
Follow the full ladder of racing talent: Track future IndyCar stars by starting with USF Juniors and watching their rise through the ranks.

How To Build a Culture While Scaling Fast With Logan Leslie of Main Street Auto

Mike Edge, Logan Leslie — Wed, 04 Jun 2025 04:00:00 -0400

Logan Leslie is the Founder and CEO of Main Street Auto, a fast-growing network of tire and auto repair shops across the United States. After serving over eight years in the military, Logan pursued a joint law and business degree, which laid the foundation for his entrepreneurial ventures. He launched Main Street Auto in 2021, starting with a single location and scaling to nearly 100 shops in under four years. Logan is also a passionate advocate for hiring veterans, building culture, and redefining leadership in the blue-collar business world. In this episode…

The tire and auto repair industry is evolving rapidly as new players apply business and acquisition strategies once reserved for tech startups. Yet, scaling in this space demands deep respect for shop culture, community ties, and the legacy of independent owners. How can business leaders grow without losing the heart of what makes local shops special?

According to Logan Leslie of Main Street Auto, it starts with humility, intentional leadership, and honoring the legacy of every shop acquired. By targeting well-run businesses just outside of urban cores and retaining what's already working, Main Street Auto has managed to grow without compromising quality or community connections. Logan also emphasizes the importance of hiring veterans and trusting your instincts when it comes to leadership and talent.

On this episode of Gain Traction, Mike Edge welcomes Logan for a conversation about entrepreneurship, buying and scaling auto shops, hiring veterans, and leading with culture. Logan shares the lessons he's learned from the military, past business failures, and how he grew his company from one location to nearly 100 in under four years. He also discusses the unique challenges of maintaining operational excellence during rapid expansion and building a mission-driven team from the ground up. Here’s a glimpse of what you’ll learn:

[02:28] How military service influenced Logan Leslie’s entrepreneurial mindset
[05:15] Why Logan built his own company instead of joining someone else’s
[07:44] Avoiding culture loss while growing rapidly
[10:01] The strategy behind selecting shop locations for acquisition
[11:57] What should shop owners prepare if they’re considering selling?
[13:46] Why shop owner involvement can hurt valuations and how to fix it
[18:15] How Logan evaluates non-traditional candidates for corporate roles
[25:35] The role of failure in entrepreneurial success

Resources mentioned in this episode:

Quotable Moments:

“Entrepreneurship is never easy, but building something from scratch lets you shape the culture.”
“Veterans often leave the service with incredible leadership skills that don’t show up on a resumé.”
“Our goal isn’t to change what works — it’s to support and scale it.”
“Failure is a great teacher; if you’re not failing, you’re not moving fast enough.”
“Every vehicle on the road could be one of our customers — that’s a sacred responsibility.”

Action Steps:

Preserve shop culture post-acquisition: Retain what makes each auto shop special when integrating into a larger company.
Hire veterans into leadership roles: Don’t just look at resumes — look for character, responsibility, and service-driven leadership.
Vet potential buyers as partners: Shop owners should develop general managers and build independence before selling.
Use SBA loans for smart growth: Leverage government financing to acquire your first or next business.
Define your failure threshold: Accept and quantify risk as a natural part of scaling and entrepreneurship.

How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA

Mike Edge, Mike Spagnola — Wed, 28 May 2025 04:00:00 -0400

Mike Spagnola is President and CEO of SEMA (Specialty Equipment Market Association), a leading trade organization in the automotive aftermarket industry. With over 50 years of hands-on experience in the automotive world, Mike has been deeply involved in everything from car builds to legislative advocacy. Before leading SEMA, he built a career rooted in entrepreneurship and industry innovation, helping small businesses navigate evolving regulations. Today, he champions the interests of automotive enthusiasts and businesses, ensuring that the industry continues to thrive. In this episode…

Joy and innovation in the automotive aftermarket industry often go unnoticed, yet they drive the growth of businesses and the preservation of car culture. As regulations increase and consumer habits evolve, organizations must advocate fiercely and innovate continuously to survive and thrive. How can automotive businesses, especially tire dealers, leverage industry organizations like SEMA to grow and protect their businesses?

According to Mike Spagnola, who serves as President and CEO for SEMA, advocacy and innovation are at the heart of SEMA’s mission to support its members year-round. Beyond hosting the popular SEMA Show, the organization provides vital services such as emissions testing support, legislative advocacy, product development assistance, and industry education. Mike explains how tire dealers, auto shops, and aftermarket businesses can tap into SEMA’s extensive resources, ensuring they stay ahead of regulatory threats and market shifts while building strong networks that fuel long-term success.

On this episode of Gain Traction, Mike Edge welcomes Mike for an insightful conversation about SEMA’s mission to support small businesses, tire dealers, and the broader automotive aftermarket. Mike discusses how SEMA helps companies year-round through emissions testing, advocacy, education, and the world-famous SEMA Show. He also highlights opportunities for tire dealers to expand their businesses, stay compliant, and connect with like-minded entrepreneurs across the industry. Here’s a glimpse of what you’ll learn:

[01:20] Mike Spagnola’s early passion for cars growing up around muscle cars
[04:46] How the SEMA garages help members with emissions compliance and product development
[07:46] Why SEMA’s work in legislative advocacy is critical for the industry’s survival
[13:03] Misconceptions tire dealers have about attending the SEMA show
[14:35] Networking and business growth opportunities available at the SEMA show
[17:01] Why small business owners are the backbone of the SEMA community
[18:36] The importance of vehicle recalibration training for modern auto shops

Resources mentioned in this episode:

Quotable Moments:

"There are a lot of smart people in the world, but very few willing to work hard and put in the effort."
"SEMA’s advocacy work ensures our industry’s survival against legislation that could easily go unnoticed."
"Small businesses are the backbone of the automotive aftermarket — and the heart of SEMA."
"Pushing through the hard middle part of success is what separates winners from quitters."
"Relationships and personal touch are what keep customers coming back — it's as true in restaurants as in business."

Action Steps:

Join SEMA for industry advocacy and resources: Protect your business from restrictive legislation and access valuable tools and training.
Attend the SEMA Show: Buy a $50 buyer’s badge to access the world’s largest automotive aftermarket exhibition and network with manufacturers.
Utilize SEMA’s Emissions Labs: Ensure your aftermarket products comply with environmental regulations before going to market.
Promote right to modify and right to repair: Stay informed and involved in advocacy efforts that protect your ability to service and customize vehicles.
Invest in continuous learning: Attend SEMA seminars, follow industry trends, and network with other professionals to stay competitive.

From Food Service to Repair Shop Ownership With Nathan Rhodes of Total Automotive

Mike Edge, Nathan Rhodes — Wed, 21 May 2025 04:00:00 -0400

Nathan Rhodes is the Owner of Total Automotive, an independent auto repair shop based in Chattanooga, Tennessee. With a background in machining and welding, Nathan’s passion for cars began as a teenager maintaining his own vehicle. After working his way up from an installer at Pep Boys to a skilled technician, he eventually opened his own shop in 2019. Today, he leads a tight-knit team focused on quality service, honesty, and building long-term customer relationships. In this episode…

The auto repair industry has evolved dramatically with the complexities of late-model engines and rapid urban growth. Independent shop owners must navigate changing customer expectations, technical advancements, and increasing competition. How can small auto repair businesses stand out and thrive in fast-paced environments?

According to Nathan Rhodes of Total Automotive in Chattanooga, Tennessee, it all comes down to integrity, skilled craftsmanship, and strong customer relationships. By focusing on quality over quantity and hiring technicians who share his values, Nathan has built a trusted local brand known for doing the right thing — without relying heavily on advertising.

On this episode of Gain Traction, Mike Edge welcomes Nathan for a conversation about starting an auto shop from scratch, the role of vocational training, how to manage oil consumption issues, and why personal connection is at the heart of lasting success. Nathan also reflects on the challenges of hiring the right people and his vision for expanding into tire and alignment services. Here’s a glimpse of what you’ll learn:

[01:42] How Chattanooga's rapid growth impacts traffic and boosts local auto repair business
[06:05] Why learning to fix his first car sparked a passion for auto mechanics
[07:06] Nathan Rhodes’ early days: from Taco Bell to Pep Boys and hands-on training
[08:55] Total Automotive’s layout, culture, and commitment to cleanliness
[10:13] The importance of educating customers and building trust in auto repair
[13:29] How shops are addressing the oil consumption issues plaguing modern vehicles
[16:56] Why hiring the right people matters more than just filling roles
[23:53] The quote that inspires Nathan's entrepreneurial drive

Resources mentioned in this episode:

Quotable Moments:

“We’re well-known for doing the right thing — even when it’s not the easiest route.”
“If you can get up at 7 a.m. to build someone else's dream, you can get up at 5 a.m. to build your own.”
“Most people come in here and they want to talk to me — that personal connection is huge.”
“Nobody checks their oil anymore, and that’s causing major engine problems we see every day.”
“I’d rather take my time and hire the right person than fill a spot just to get someone in the door.”

Action Steps:

Prioritize hiring quality technicians: Take time to find people who align with your shop’s values and craftsmanship standards.
Educate customers consistently: Build trust by explaining vehicle issues clearly and honestly, especially with complex systems.
Maintain a clean and organized shop: A professional workspace sets the tone for both employee pride and customer confidence.
Prepare to invest in essential equipment: Don’t delay upgrades like alignment systems that support core services like tires.
Build a business on word-of-mouth: Focus on doing the right thing consistently — loyal customers will spread the word.

Right To Repair With Roy Littlefield IV, VP of Government Affairs for the Tire Industry Association

Mike Edge, Roy Littlefield IV — Wed, 14 May 2025 04:00:00 -0400

Roy Littlefield IV is the Vice President of Government Affairs for the Tire Industry Association. In his role, Roy leads advocacy efforts across state and federal levels to support independent tire and auto repair shops. With deep roots in the industry — his father also served in TIA leadership — Roy has been involved in policy from a young age. He now champions initiatives like the Right to Repair Act, helping protect consumer choice and shop independence nationwide. In this episode…

The modern vehicle repair landscape is becoming more exclusive, locking out independent repair shops and consumers from essential data. As cloud-based systems and EV technology evolve, traditional tools like OBD2 ports are being phased out, creating barriers to access. How can the industry and lawmakers ensure fair repair rights for everyone?

According to Roy Littlefield IV of the Tire Industry Association, the key lies in mobilizing grassroots support and pushing for bipartisan legislation. Roy explains how right to repair laws, such as those in Maine and Massachusetts, are being held up in court despite overwhelming public support. He also reveals the strategic moves being made to pass a federal Repair Act that would secure nationwide access to vehicle repair data.

On this episode of Gain Traction, Mike Edge welcomes Roy for a conversation about the right to repair movement, legislative hurdles, and how independent shop owners can take action. Roy shares insights on consumer rights, industry trends, and the importance of grassroots advocacy. Here’s a glimpse of what you’ll learn:

[02:10] Why Right to Repair is the most urgent issue facing the auto industry
[03:25] How EVs and new tech give OEMs the upper hand in the repair market
[05:08] The challenge of cloud-based systems replacing traditional OBD2 ports
[10:44] Roy Littlefield IV and Mike Edge share personal stories of inflated dealership repair estimates
[11:33] How VIP Tire and Auto led a Right to Repair victory in Maine
[12:45] Why automakers claim they "can't comply" with basic consumer access laws
[15:44] How bipartisan support is building for national legislation
[16:25] Grassroots advocacy and how shop owners can make an impact

Resources mentioned in this episode:

Quotable Moments:

“Right to repair is the biggest issue right now facing the industry, and it’s going to hit us like an avalanche.”
“Consumers should have the right to decide who works on their vehicle — and own that information.”
“Even something as simple as an oil change is becoming a problem because of data lockouts.”
“Despite 80% of voters supporting it, one lawsuit can hold up progress for years.”
“Every person matters — whether you're an intern or a CEO, everyone deserves respect and recognition.”

Action Steps:

Report blocked repair access: Submit your issue via the TIA advocacy page so it can be used in legal and legislative efforts.
Contact your lawmakers: Speak to your local, state, and federal representatives about how Right to Repair affects your business.
Educate consumers: Let customers know they have a choice — and a right — to get their vehicle serviced outside the dealership.
Display QR codes in your shop: Use TIA’s printable posters with QR codes to make it easy for your team to report issues.
Support the federal Repair Act: Encourage your trade networks to back bipartisan legislation ensuring nationwide repair access.

From One Shop to a Regional Auto Empire With Brian Bates of EAS Tire & Auto

Mike Edge, Brian Bates — Wed, 07 May 2025 04:00:00 -0400

Brian Bates is the President and Founder of EAS Tire & Auto, a growing chain of auto repair shops with 21 locations in the Denver metro area. After serving in the military, Brian entered the automotive industry, eventually opening his first shop in 2004. His company has expanded rapidly through strategic acquisitions and a partnership with Straightaway, a group that empowers shop owners to scale while retaining operational control. With a passion for people development and leadership, Brian is focused on building a company culture rooted in growth, excellence, and support.

In this episode…

The auto repair industry is undergoing rapid consolidation, leaving many independent shop owners wondering how to grow or exit successfully. As lending tightens and operational demands rise, new partnership models offer a path forward for owners who aren’t ready to walk away. How can independent shop owners grow strategically while protecting their financial futures?

According to Brian Bates of EAS Tire & Auto, the key lies in building partnerships that provide resources without stripping autonomy. Through his collaboration with Straightaway, Brian has scaled his operations significantly while maintaining influence over day-to-day decisions. This hybrid approach allows owners to retain equity, reduce risk, and gain access to shared expertise and better buying power.

On this episode of Gain Traction, Mike Edge welcomes Brian for a conversation about military discipline, business growth, partnering with Straightaway, and the art of betting on yourself. Brian shares how his team evaluates acquisitions, why leadership development matters, and how he uses subtle cues such as paint quality to decide which cars are worth working on.

Here’s a glimpse of what you’ll learn:

[01:37] Brian Bates’ military background and how it set the foundation for his career
[05:46] Transitioning from the military to auto repair and dealership work
[07:50] Growing from one shop to 21 stores in under 20 years
[08:13] How Straightaway helps shop owners stay active in their businesses
[13:09] Why strength in numbers matters in the tire and auto repair industry
[16:45] Options for shop owners to take chips off the table without fully exiting
[24:17] Brian’s favorite hobbies and lifestyle in Colorado
[34:00] Using paint quality as a success indicator for filtering out unprofitable repairs

Resources mentioned in this episode:

Quotable Moments:

“Success is never owned, it’s rented — and the rent is due daily.”
“The best tenant I ever had was me — I always paid the rent and fixed things on time.”
“Straightaway isn’t about pushing owners out — it’s about giving them more support to grow.”
“Sometimes you win and sometimes you learn, but both are part of the fun.”
“The bus really has an unlimited amount of seats, especially if I do my job right.”

Action Steps:

Explore partnership models: Shop owners should investigate opportunities that allow for shared growth and retained control.
Reevaluate your lending strategy: Understand your borrowing limits with banks and SBA and consider private capital alternatives.
Create a system to identify unprofitable work: Use simple heuristics such as paint quality and vehicle condition to avoid jobs that drain resources.
Develop internal leadership pipelines: Invest in training and growth opportunities for younger team members to future-proof your business.
Bet on yourself: When making big decisions, trust your instincts and experience to drive your next phase of growth.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Franchise Empire With Gus Herlong of Palmetto Garage Works

Mike Edge, Gus Herlong — Wed, 30 Apr 2025 05:20:00 -0400

Gus Herlong is the CEO and Co-owner of Palmetto Garage Works, a multi-location auto service franchise group based in South Carolina. Starting with five distressed Midas stores in Columbia, he has grown the company to 34 locations across multiple states. His leadership has earned him recognition including the Tire Business Humanitarian of the Year Award, the IFA Franchisor of the Year Award, and the Midas Franchisee of the Year Award. Gus is also a key voice in the Midas dealer network, having served on the IMDA Board and as an advisor to Midas Corporate.

In this episode…

The automotive service industry is evolving rapidly, with franchise owners navigating shifting markets, NIL marketing trends, and workforce development. Many operators are finding success not just through expansion, but by creating deeper community ties and developing leadership within their teams. How can shop owners grow their businesses while staying grounded in their values and mission?

According to Gus Herlong of Palmetto Garage Works, success comes from embracing hands-on leadership, learning from early failures, and staying deeply involved with both the community and team. From starting as an oil change tech to leading a 34-location franchise group, Gus has turned setbacks into stepping stones while investing in staff growth and community partnerships. He also uses NIL marketing with local college athletes to stand out in a competitive industry.

On this episode of Gain Traction, Mike Edge welcomes Gus Herlong for a conversation about grassroots leadership, overcoming early business failures, and building a company culture that values authenticity and service. Gus shares insights on NIL marketing, expansion strategies, and the power of giving back.

Here’s a glimpse of what you’ll learn:

[01:45] The team effort behind winning multiple industry awards
[02:40] How Palmetto Garage Works grew to 34 franchise locations
[04:18] How Gus Herlong and his father started the business in 2008
[06:28] NIL marketing and its impact on college athletics and local businesses
[13:06] Gus’ career path from oil change tech to CEO
[16:21] Early financial struggles and near-collapse of the business
[19:01] Expanding into Charleston, Greenville, Florida, and Washington, D.C.
[32:45] "Failing forward" and mentoring a new generation of leaders

Resources mentioned in this episode:

Quotable Moments:

“You’re not a Midas employee — you’re a Palmetto Garage teammate. That’s what you tell people.”
“Failure is just a First Attempt In Learning. I’ve got a PhD in stupid ideas.”
“If the community trusts me with their cars, I need to be reinvesting in them too.”
“Most people don’t wish they were where I was — they wish they were where I am.”
“My wife’s been a saint — half our anniversary trips have been disguised store visits!”

Action Steps:

Embrace hands-on leadership: Don’t be afraid to work shoulder-to-shoulder with your team to understand ground-level needs.
Use NIL marketing creatively: Collaborate with local college athletes to differentiate your brand in a crowded market.
Give back to your community: Implement ongoing charitable initiatives like food drives or car giveaways to build local trust.
Fail forward and mentor others: Encourage your team to learn from mistakes and create space for growth within your organization.
Stay grounded during growth: Remember your early struggles and use them to guide authentic, value-driven business decisions.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Racing, Risk, and Resilience With David Schardt of Forgeline Motorsports

Mike Edge, David Schardt — Wed, 23 Apr 2025 04:00:00 -0400

David Schardt is the President and CEO of Forgeline Motorsports, a premier manufacturer of custom, lightweight forged wheels for high-performance and racing applications. In 1994, David co-founded Forgeline in Dayton, Ohio alongside his twin brother, Steve Schardt — their passion rooted in the family’s long-standing involvement in the wheel business. With decades of hands-on experience in both distribution and manufacturing, David has helped grow Forgeline into a respected name in motorsports and automotive customization. Beyond business, he’s a fan of muscle cars, racing, and the movie Tommy Boy.

In this episode…

Innovation in automotive wheels has evolved from basic functionality to bespoke design and racing performance. With customer expectations rising and technology advancing, companies must deliver both aesthetics and durability. How do you create a product that meets the intense demands of professional racers and car enthusiasts alike?

According to David Schardt of Forgeline Motorsports, the key lies in customization, precision, and relentless quality control. By developing fully forged wheels made-to-order for specific applications, Forgeline has filled a crucial niche in the racing and high-performance vehicle market. David also emphasizes the importance of staying hands-on and leveraging strong partnerships, such as the company’s majority-stake acquisition by Lacks Enterprises, to scale responsibly.

On this episode of Gain Traction, Mike Edge welcomes David for a conversation about the origins of Forgeline, lessons from the wheel distribution business, overcoming anxiety in leadership, and what’s next for the brand. David also shares a behind-the-scenes story of a near-disaster with a high-end show car — and how his team saved the day just in time.

Here’s a glimpse of what you’ll learn:

[03:13] The Schardt family's multi-generational roots in the wheel industry
[09:50] Why Forgeline was created to meet the needs of grassroots racers
[10:29] How David and Steve found complementary strengths as co-founders
[11:19] Why Forgeline sold a majority stake to Lacks Enterprises
[12:24] Future goals: Forgeline wheels on OEM limited edition vehicles
[12:48] The power of the Forgeline website gallery as a sales tool
[14:18] How Tommy Boy resonates with anyone in sales
[16:45] The unforgettable story of a $300k custom Camaro getting rear-ended

Resources mentioned in this episode:

Quotable Moments:

"Feel the Fear and Do It Anyway — that book changed my life and how I approach business decisions."
"We started with one wheel style and one finish. Now we have nearly 200 and countless options."
"My brother Steve is the sales guy, I'm the guy who runs the business — it just works for us."
"We’re aiming to have Forgeline wheels featured on limited edition OEM vehicles within five years."
"The gallery on our website is our best sales tool — it shows people exactly what our wheels look like on their car."

Action Steps:

Embrace discomfort in leadership: Use the “feel the fear and do it anyway” mindset to push through hesitation.
Identify and complement team strengths: Build a business where co-founders and team members focus on their best-fit roles.
Leverage product customization for growth: Offer personalized options to meet unique customer demands and increase value.
Use digital galleries as a sales tool: Showcase real-world product applications to build credibility and drive conversions.
Plan for strategic partnerships: Consider acquisitions or alliances that bring new resources and fuel business expansion.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

One-Stop Tire and Accessories Shopping with Richard Balan, President of RTA

Mike Edge, Richard Balan — Wed, 16 Apr 2025 04:00:00 -0400

Richard Balan is the President of RTA Holdings, a company specializing in aftermarket vehicle outfitting, particularly commercial vehicles and off-road accessories. Notably, Raven Truck Accessories, under Richard's leadership, has successfully integrated with Trail Tire to create one-stop locations for customers, leveraging Trail Tire's extensive network and RTA's accessory expertise. Originally from Winnipeg, Manitoba, Richard has a diverse background, having worked in the communications industry before joining the family business over 20 years ago.

In this episode…

How do two distinct industries, like tire retail and automotive accessories, combine to create a comprehensive customer experience? What happens when a company decides to expand its horizons by merging complementary services?

According to Richard Balan of RTA Holdings, he integrated his family's business with Trail Tire to solve the challenges of providing a one-stop shop for customers seeking both tire services and automotive accessories. By recognizing the synergy between Raven Truck Accessories' expertise in aftermarket vehicle outfitting and Trail Tire's established tire service network, Richard illustrates how they aimed to fill a market gap. This collaboration not only streamlines customer experience, but also enhances service efficiency by combining tire and accessory needs under one roof.

On this episode of Gain Traction, Mike Edge talks with Richard about the integration of tire services and aftermarket accessories — unpacking the detailed journey of merging RTA Holdings with Trail Tire. Richard discusses the importance of understanding market needs and how their collaboration aims to revolutionize customer service in the automotive industry by providing comprehensive solutions. The conversation touches on leadership philosophies and strategies for maintaining long-term staff relationships.

Here’s a glimpse of what you’ll learn:

[02:23] Richard Balan's journey from Winnipeg to industry leader
[04:58] The strategic vision behind the Trail Tire and Raven Truck Accessories merger
[06:05] Why a one-stop shop for accessories is beneficial
[13:27] Trail Tire's community-focused business model
[14:36] How Trail Tire plans to expand its market presence
[19:07] The selection process for becoming a Trail Tire dealer
[27:00] Richard recalls humorous tales from his hockey- and bourbon-fueled adventures

Resources mentioned in this episode:

Quotable Moments:

"Hearts and minds connected forever; if you earn them, you've got loyalty beyond measure."
"This too shall pass; sometimes you need the rain to see the growth."
"When customers are on-site, they can get those other things we sell that complement tires."
"With the locations that Trail has, our goal will be to ship the products to those locations so the consumer can pick it up."
"The great thing about working with the Trail team is they recognize the importance of community and team members."

Action Steps:

Leverage complementary business opportunities: By integrating different services, businesses can provide a one-stop shop for customers.
Focus on customer relationship building: Establishing deep connections with customers helps overcome the challenge of customer churn and creates opportunities for sustained growth through trust and relationship-building.
Embrace geographical and market-specific needs: Understanding the unique needs of a particular market addresses the opportunity of meeting local demands and ensures a competitive edge.
Prioritize staff appreciation and support: Creating an environment where staff feel valued and supported leads to high employee retention and better service delivery.
Seek strategic partnerships for growth: Collaborating with complementary businesses effectively addresses the challenge of market expansion and maximizes growth opportunities.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

A Unique Approach to Business Growth With John Teddy, CEO of Straightaway Tire & Auto

Mike Edge, John Teddy — Wed, 09 Apr 2025 04:00:00 -0400

John Teddy is the Chief Executive Officer of Straightaway Tire & Auto, bringing over 15 years of leadership experience in consumer retail and services. Before joining Straightaway, he served as Vice President of Take 5 Oil Change and held senior roles at Driven Brands, including Chief Commercial Officer. His career also includes strategic positions at The Home Depot and Lowe's, where he focused on corporate strategy and performance improvement. John earned his degree from Vanderbilt University and currently resides in Charlotte, North Carolina, with his wife and their four children.

In this episode…

The auto repair and tire industry is rapidly evolving, with shop owners facing consolidation trends, customer service challenges, and the need for sustainable growth. How can independent operators scale their businesses while maintaining control and preserving their brand identity?

According to John Teddy of Straightaway Tire & Auto, the key lies in a partnership-driven approach that allows shop owners to grow without handing over full control. By joining a larger network while keeping their local brand and leadership, operators can access resources, financial security, and strategic support. This model fosters collaboration, helping businesses expand while maintaining the personalized service and trust that customers value.

On this episode of Gain Traction, Mike Edge welcomes John for a conversation about leadership, industry consolidation, and the importance of frontline employees. John shares insights on building strong customer relationships, creating sustainable expansion strategies, and why supporting shop owners through partnership-driven models benefits the industry.

Here’s a glimpse of what you’ll learn:

[01:58] How John Teddy's unexpected journey began in strategy consulting
[02:29] Why John transitioned from consulting to consumer retail
[07:06] The importance of thick skin in customer service roles
[15:21] Straightaway Tire & Auto's growth strategy through local brand expansion
[18:34] The long-term market potential for tire and auto repair
[21:54] How servant leadership shapes Straightaway's company culture
[26:42] Leadership lessons from historical and military tales

Resources mentioned in this episode:

Quotable Moments:

"The tire and auto repair business isn’t just about fixing cars — it’s about solving problems and building long-term relationships with customers."
"We partner with shop owners who want to grow without losing control, preserving their brand while gaining the resources to scale."
"Great businesses are built on frontline employees — our job as leaders is to support them, not dictate from the top."
"Customers don’t come to us on their best day, so it’s our job to turn frustration into trust and loyalty."
"Straightaway isn’t just about acquisitions — it’s about building a network of passionate operators who want to grow together."

Action Steps:

Engage directly with frontline employees: Spending time in shops and talking with service advisors and technicians helps leaders stay connected to daily challenges and operations.
Preserve brand identity during expansion: When growing a business, maintain the local brand’s reputation and customer relationships rather than replacing it with a corporate identity.
Adopt a partnership-driven growth strategy: Instead of forcing full buyouts, create opportunities for shop owners to take financial chips off the table while retaining leadership roles.
Prioritize customer service and problem-solving: Train employees to turn customer frustrations into trust by offering clear solutions and a positive service experience.
Leverage industry relationships for growth: Build partnerships with other operators in the market to acquire new locations and expand the business while maintaining quality service.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Trail Tire Annual General Meeting

Wed, 02 Apr 2025 04:00:00 -0400

Tim Szabo is the Owner of Trail Tire Edmonton Groat Road, with over three decades of experience in the automotive industry. Alongside Fixed Operations Manager Kasey Wood, Tim is dedicated to ensuring every customer departs fully satisfied with their experience.

Ian McDonald is Manager at Kirks Trail Tire Auto Centers Northern Edge. He is a valued member of the Trail Tire family, known for his entrepreneurial spirit and commitment to customer service. His journey into the tire industry began in a unique way, leading him to become an integral part of the Trail Tire network.

Matt Vanderhorst is Manager at Trail Tire Auto Centers Vernon Commercial. He has been with Trail Tire since its early expansion, transitioning from a longstanding relationship with another company to join the Trail Tire family. His alignment with Trail Tire's vision and values has contributed significantly to the company's growth and success.

Dave Antoniuk is Owner of Trail Tire Spruce Grove. He joined Trail Tire in 2021, drawn by the company's philosophy and family-oriented culture. His appreciation for the support and accessibility within the organization highlights the strong sense of community that Trail Tire fosters among its members.

Graham Tanner is Manager at Trail Tire Auto Centers North West. He became part of Trail Tire through a company acquisition, finding alignment with their customer-driven approach and shared values. His dedication to customer care and honesty reflects the core principles that Trail Tire upholds.

Ryan Lien is Manager at Trail Tire Auto Centers Drayton Valley. He joined Trail Tire in December, bringing with him a strong commitment to community involvement and local business values. His transition to Trail Tire reflects his dedication to aligning with organizations that prioritize local engagement and customer satisfaction.

Joe Paranich is Retail Operations Manager at Trail Tire. He brings a wealth of experience from his long-standing career in the Canadian tire distribution industry. His role focuses on optimizing retail programs and ensuring that locations maximize the benefits available to them.

James O'Reilly is Vice President of Trail Tire Group, with over 23 years of experience in the tire industry. A second-generation tire professional, James has been instrumental in Trail Tire's growth, overseeing its expansion to 63 stores and the addition of a digital e-commerce division. His leadership emphasizes relationships, strategic partnerships, and adapting to change, which have been integral to Trail Tire's success in Western Canada.

In this episode…

Tire and auto repair businesses thrive when built on strong relationships, quality service, and a commitment to innovation. As the industry evolves, independent shop owners must navigate challenges like digital marketing, customer engagement, and network expansion to stay competitive. How can tire dealers and repair shops align with a trusted organization to drive growth while maintaining their core values?

According to Tim Szabo, Ian McDonald, Matt Vanderhorst, Dave Antoniuk, Graham Tanner, Ryan Lien, Joe Paranich, and James O’Reilly, who participated in the Trail Tire Annual General Meeting 2025, success in the tire and auto repair industry comes from being part of a supportive and visionary network. Trail Tire’s leadership and members emphasize the importance of collaboration, transparency, and customer-first values, offering independent dealers the tools and resources they need to compete. Through shared expertise, managed growth, and new business opportunities — such as expanding into truck accessories — Trail Tire provides an ideal framework for business owners looking to scale while retaining their local, community-driven identity.

On this episode of Gain Traction, Mike Edge welcomes Tim, Ian, Matt, Dave, Graham, Ryan, Joe, and James to discuss the culture of Trail Tire, the benefits of joining a strong network, and how the company is shaping the future of independent tire dealers. They explore leadership philosophies, business expansion strategies, and the role of innovation in customer service. Whether you're a tire dealer or an industry professional, this episode offers insights into building a thriving, resilient business.

Here’s a glimpse of what you’ll learn:

[02:37] Why Tim Szabo values Trail Tire's honest, hard-working culture and personal customer interactions
[04:22] Ian McDonald's unique entry into the tire business and his entrepreneurial journey
[09:05] Why Matt Vanderhorst believes in Trail Tire's vision and the quality of its people
[12:46] Dave Antoniuk's reasons for joining Trail Tire in 2021 and his appreciation for the company's support
[14:49] How Graham Tanner aligns with Trail Tire's customer-driven approach and shared values
[17:35] Why Ryan Lien transitioned to Trail Tire in December, emphasizing community involvement
[20:20] James O'Reilly's reflections on the AGM, Trail Tire's growth, and the company's future plans

Resources mentioned in this episode:

Quotable Moments:

"You can't make more family, you know. You can't make people better." - Tim Szabo
"I always was entrepreneurial and wanted to do my own thing." - Ian McDonald
"Alan had his corporate stores in Edmonton, and I was the first three associate stores outside of his group." - Matt Vanderhorst
"It's not like they want to grow to have 500 stores; they want to look after and be small and not get too large, too fast." - Dave Antoniuk
"They have your back for any situation that you need." - Graham Tanner

Action Steps:

Prioritize strong customer relationships: Building and maintaining personal connections with customers is crucial, leading to repeat business and positive word-of-mouth referrals.
Embrace a family-oriented culture: Fostering a supportive, family-like environment within your organization can lead to higher employee satisfaction and retention.
Stay connected within your industry network: Being part of a strong network helps overcome the isolation that can come with independent business ownership and opens up opportunities for collaboration and growth.
Leverage available resources and programs: Address the challenge of resource management by maximizing the benefits of membership and ensure you're not missing out on valuable opportunities.
Maintain a forward-thinking mindset: Continuously seeking new opportunities for growth, like expanding into new product lines or services, keeps your business competitive and adaptable in a changing market.

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Selling a Repair Shop for Maximum Profit With Giorgio Andonian of FOCUS Investment Banking

Mike Edge, Giorgio Andonian — Wed, 26 Mar 2025 04:00:00 -0400

Giorgio Andonian is the Managing Director at FOCUS Investment Banking, where he specializes in mergers and acquisitions within the Consumer and Automotive Aftermarket industries. He joined FOCUS in 2019, bringing over 15 years of operational experience, including his role as Vice President of a regional tire chain in Southern California, where he oversaw sales, marketing, finance, and human resources, ultimately preparing the business for a successful exit to a private equity platform. Giorgio holds a MBA with an emphasis in finance from Pepperdine University's Graziadio School of Business and Management and maintains several professional licenses, including Series 79, Series 82, Series 63, and a California Real Estate License.

In this episode…

The tire and auto repair industry is experiencing a wave of consolidation as shop owners consider mergers, acquisitions, and succession planning. What steps should business owners take to maximize the value of their business, whether they plan to sell or grow?

According to Giorgio Andonian, Managing Director at FOCUS Investment Banking, preparation is key to achieving the best outcome. Business owners should start by evaluating their financial structure, understanding fair market rent, and optimizing operations well before considering a sale. Giorgio emphasizes that having a clear succession plan, even if an immediate sale isn't in the works, can significantly impact long-term profitability and stability. Additionally, for those looking to expand rather than exit, securing the right capital and investment partners can help fuel growth while maintaining control over their business.

On this episode of Gain Traction, Mike Edge chats with Giorgio about market trends in the tire industry, how to prepare for an acquisition, and the role of private equity in fueling business growth. They also discuss why many shop owners overlook key financial details, such as fair market rent, and how proper planning can prevent costly mistakes.

Here’s a glimpse of what you’ll learn:

[01:52] Giorgio Andonian discusses his background in the tire industry and his role at FOCUS Investment Banking
[04:13] The value of having a second set of eyes on a business for operational improvements
[05:52] The importance of exit strategies and succession planning for tire shop owners
[07:27] How FOCUS helps business owners prepare for a sale years in advance
[17:00] Key factors buyers evaluate in a tire shop, including cleanliness and efficiency
[17:41] The most-overlooked factor in selling a business: fair market rent
[19:20] Buyer preference in purchasing both the business and the real estate or just one
[20:22] How long-term lease agreements with national tenants can increase property value

Resources mentioned in this episode:

Quotable Moments:

"Preparation is key; start planning your exit strategy years in advance to maximize your business's value."
"Understanding your corporate structure, like C Corp versus S Corp, can significantly impact the taxes you pay upon selling."
"Charging yourself fair market rent is crucial; many owners overlook this, affecting their business valuation."
"It's not just about the sale price; the right buyer ensures your company's legacy and employees are in good hands."
"Our industry experience allows us to identify operational improvements that can enhance profitability before a sale."

Action Steps:

Assess your financials: Conduct a thorough evaluation of your tire shop's financial performance, including profit margins and detailed financial statements, to present an attractive profile to potential buyers.
Enhance curb appeal: Improve your shop's exterior by cleaning surfaces, updating signage and lighting, and organizing display areas to create a positive first impression.
Streamline operations: Optimize inventory management and invest in employee training to increase efficiency and customer satisfaction, making your business more appealing to buyers.
Gather legal documents: Compile all necessary legal paperwork, such as business licenses, tax filings, employee contracts, and insurance policies, to ensure compliance and facilitate a smooth transaction.
Set a realistic price: Determine a fair market value for your tire shop based on thorough market analysis to attract serious buyers and facilitate a successful sale.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Art of Building Relationships With Scott Bishop of Sailun Tires Americas

Mike Edge, Scott Bishop — Wed, 19 Mar 2025 04:00:00 -0400

Scott Bishop is the Vice President of Passenger and Light Truck Tire Sales for the independent channel at Sailun Tire Americas, which specializes in offering a diverse range of tire brands. He has a wealth of experience in the tire industry, having worked his way up through other reputable companies like Bridgestone and Falken Tire over the years. Scott developed a passion for cars early on building motors and drag racing with his father.

In this episode…

Scaling an automotive business requires open communication and a focus on value. What is the key to success in the tire industry?

According to Scott Bishop, Vice President of Passenger and Light Truck Tire Sales for the independent channel at Salem Tire Americas, success comes from building relationships, providing value, and focusing on existing customers more than pursuing new ones. He emphasizes the importance of understanding customer needs and offering data-driven solutions to grow your business. Scott also notes the importance of open communication, even when addressing difficult issues.

On this episode of Gain Traction, Mike Edge welcomes Scott to discuss his career in the tire industry, which started with his love of cars and has led him through sales, retail, and management positions. They talk about the value segment of the tire market, as well as building relationships with customers.

Here’s a glimpse of what you’ll learn:

[02:15] Scott Bishop details his unforgettable first encounter with Mike Edge
[05:10] The challenges and joys of running a tire store
[06:14] Why relationships are vital in the tire industry
[15:58] The growth potential within your existing customer base
[19:17] Memorable stories from Scott's adventurous tire career
[25:59] Scott's favorite travel destinations and culinary experiences

Resources mentioned in this episode:

Quotable Moments:

"The quality of our product is really, really good. I would compare it to a tier two all day long."
"Relationships are everything. That's why I enjoy this part of the business; there's so many people I communicate with daily that I really like."
"We're not looking to sign new independent dealers. We're just looking to grow with what we have."
"If you want good food, go to Louisiana. It makes my mouth water just saying the name."
"People want the straight story. They don't want to go around the situation to get to it."

Action Steps:

Build and maintain strong relationships: By fostering genuine relationships with clients and colleagues, you can create a supportive network that helps navigate challenges and enhances your professional life.
Embrace continuous learning and adaptability: Staying curious and adaptable allows you to seize new opportunities and remain competitive in a constantly evolving market.
Leverage data to identify growth opportunities: Using granular data can uncover potential growth areas for existing customers, ensuring you’re meeting the needs of your clients more accurately.
Approach challenges with transparency and directness: Addressing issues head-on builds trust and credibility with clients, establishing a reputation for honesty and integrity.
Diversify your interests and experiences: Having diverse experiences can make you more versatile and resourceful, allowing you to tackle challenges from different angles and adapt to new situations more effectively.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Automotive Excellence With 2024 AAPEX Technician of the Year Johnathon Bemis

Mike Edge, Johnathon Bemis — Wed, 12 Mar 2025 05:00:00 -0400

Johnathon Bemis is the Lead Master Technician at VIP Tires & Service, known for its comprehensive tire and auto repair services in the New England area. Notably, Johnathon is the recipient of the prestigious 2024 AAPEX Technician of the Year Award, recognizing his exceptional skills and dedication in the industry. Johnathon's automotive journey highlights the importance of perseverance and continuous learning in adapting to the fast-evolving automotive industry.

In this episode…

The automotive industry is experiencing rapid technological advancements, requiring technicians to continually learn and adapt. What does it take to become a world-class technician in this field?

According to Johnathon Bemis of VIP Tires & Service, becoming a world-class technician requires a supportive employer who provides a platform for success, continuing education, and a positive work culture. VIP encourages its technicians to pursue certifications, pays for training, and fosters a collaborative environment where technicians can network and share ideas. Johnathon also emphasizes the importance of using all resources available for diagnostics, including online searches, and the need to stay up-to-date on the latest technologies and techniques.

On this episode of Gain Traction, Mike Edge chats with Johnathon about his career path, the importance of certifications, and rapid changes in automotive technology. They also discuss the importance of a positive work culture and what it takes to be a successful technician in the modern automotive industry.

Here’s a glimpse of what you’ll learn:

[03:07] Why Johnathon Bemis made an unexpected career switch at the age of 32
[04:27] How Johnathon achieved 29 ASE certifications in record time
[05:54] The rapid changes in the automotive industry since 2010
[08:59] Tips on leveraging Google for faster vehicle diagnostics
[13:09] How an economic downturn led Johnathon to automotive success
[18:46] The supportive culture fueling VIP's employee success

Resources mentioned in this episode:

Quotable Moments:

"I'm not really one to seek out the limelight and be the center of attention."
"This industry changes so fast. If you're not learning, you're staying behind."
"Cars don't talk back."
"I enjoyed working on cars in my yard, so I figured, what the hell?"
"Use everything at your disposal — you're that much further ahead."

Action Steps:

Keep pursuing certifications and continuing education: Continuous learning is vital in the fast-evolving automotive industry, helping you stay relevant and efficient in your role.
Leverage technology and online resources: Utilizing tools like Google and technician forums can save time and improve diagnostic accuracy, allowing you to address customer issues more effectively.
Build a supportive network: A strong network provides knowledge sharing and emotional and professional support crucial for long-term success.
Embrace change in the industry: The automotive sector is rapidly advancing with technologies like EVs and cloud integration, requiring technicians to adapt quickly to stay competitive.
Nurture a positive work culture: A healthy culture leads to enhanced job satisfaction, increased productivity, lower turnover, and a more cohesive team.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

From Oil Changes to Leadership With TJ White of Tire Source Neighborhood Car Care

Mike Edge, TJ White — Wed, 05 Mar 2025 04:00:00 -0500

TJ White is the General Manager of Tire Source Neighborhood Car Care, a company with six locations in the Canton and Akron, Ohio area that specializes in tire and auto repair services. Under TJ's leadership, Tire Source has maintained strong community relationships and a reputation for customer loyalty, stemming from its innovative and efficient service practices. TJ grew up in Akron and has been part of the family business since he was 16, having worked his way up from changing oil and tires to his current managerial role.

In this episode…

Operating a tire and auto repair business with multiple locations presents an abundance of challenges and opportunities. What are some key strategies that contribute to success and growth?

According to TJ White of Tire Source Neighborhood Car Care, the company has several key strategies. Tire Source focuses on being innovative and efficient, staying up-to-date with technology, and investing in training and equipment. It takes a step-by-step approach to implementing new technologies, testing them at one location before rolling them out to all locations. Transparency with employees is a priority, leading to a low turnover rate.

On this episode of Gain Traction, Mike Edge welcomes TJ for a conversation about Tire Source, family history with Goodyear, business growth and strategy, and a memorable story about finding drugs in a spare tire. They also discuss the importance of efficiency and process, as well as the value of transparency and a positive work environment.

Here’s a glimpse of what you’ll learn:

[02:24] TJ White discusses his deep-rooted community connections and customer relationships
[03:08] The White family's unwavering loyalty to Goodyear tires
[08:07] Tire Source's innovative approach to staying tech-savvy
[09:37] The strategic, step-by-step business improvement process used by Tire Source
[11:29] How Tire Source's employee turnover stays low
[13:24] TJ's philosophy: Efficiency and action drive success in business

Resources mentioned in this episode:

Quotable Moments:

"I've never entertained anything else. I grew up wanting to go to work with my dad every day."
"Efficiency is something that drives me to become efficient in every way that I do anything."
"We try and make it very clear what we can offer to you, what you can offer to us."
"Everything can be fine-tuned, and then once you fine-tune it, you can fine-tune it again."
"I like to think of us as innovative, efficient, and always trying to stay up with the times."

Action Steps:

Focus on building strong community relationships: Engaging with the community and fostering trust can lead to long-term loyalty and customer retention, helping to stand out in a competitive market.
Embrace technological advancements: Investing in technology improves efficiency and service quality, providing a competitive edge and meeting modern customer expectations.
Implement a phased approach to new investments: This minimizes risk and allows for adjustments based on real-world feedback, managing resources and reducing potential waste.
Prioritize transparency in employment practices: By clearly communicating expectations and company values, businesses can foster a positive work environment and improve employee satisfaction.
Commit to continuous improvement: Address inefficiencies and seize opportunities for growth and development.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Adrenaline, Autos, and Achievements With Cory Brown of Cory's Point S Tire

Mike Edge, Cory Brown — Wed, 26 Feb 2025 04:00:00 -0500

Cory Brown is the Owner of Cory's Point S Tire in Rapid City, South Dakota. Under Cory's leadership, the business has expanded to two locations, employing 35-40 staff members. Outside of business hours, Cory characterizes himself as an adrenaline junkie who enjoys car racing, snowboarding, motocross, and mountain climbing.

In this episode…

As any industry veteran can attest, the automotive field is an immensely competitive one. What makes a business thrive in a competitive sector, and how do leaders overcome the challenges posed by rapid growth and changing market dynamics?

Cory Brown of Cory’s Point S Tire shares how he tackled these challenges head-on through a combination of grit, dedication, and strategic alliances. Raised in South Dakota, Cory took an unconventional path to success by embracing opportunities to learn and lead from a young age. His story unfolds with trials, triumphs, and the pivotal moment he joined Point S, a cooperative network that transformed his business landscape. Cory’s passion for cars and commitment to excellence, coupled with the support of a like-minded community, helped him build a business that stands out. Cory reveals how the Point S network not only provided tangible business benefits, but fostered a sense of camaraderie and shared purpose.

In this episode of Gain Traction, Mike Edge welcomes Cory Brown to chat about the journey from an independent tire shop owner to a respected member of the Point S network. They delve into the intricacies of growing a family business in the tire industry and provide valuable insights into the power of building relationships, relentless work ethic, and leveraging the support of a cooperative network to achieve business goals.

Here’s a glimpse of what you’ll learn:

[02:00] How Cory Brown's three sons keep him on his toes
[02:29] Family dynamics and their role in toughness
[03:14] Why Cory never backs down in arm wrestling
[08:20] The benefits of attending Point S Tire Conference
[09:08] Cory discusses his leap from sales to store management
[10:38] The secrets behind Cory's successful store leadership
[11:27] What made Cory skeptical about joining Point S?
[19:08] How Cory balances family and adrenaline-fueled hobbies

Resources mentioned in this episode:

Quotable Moments:

"Even though it's home, the Black Hills is one of my favorite places."
"I have one button, and it's on. I don't really know how to play very well."
"I was the youngest guy in the shop, which was so weird."
"You gotta maintain that mental top position."
"I think my favorite part is seeing the inter-family relationships."

Action Steps:

Foster open communication within the team: Building a culture of open communication encourages sharing of ideas and concerns, which can lead to innovative solutions.
Embrace a collaborative environment: Fostering camaraderie within the workplace allows individuals to learn from one another and share different perspectives.
Inspire a strong work ethic: Demonstrating commitment and diligence can motivate the rest of the team to follow suit.
Leverage mentorship opportunities: Seeking guidance from more experienced individuals can provide valuable insights and help avoid common pitfalls.
Prioritize work-life balance: Engaging in fulfilling activities outside of work can improve overall well-being and job satisfaction.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Balancing Tradition and Growth With Ryan Thueson of Clair and Dee’s Tire

Mike Edge, Ryan Thueson — Wed, 19 Feb 2025 04:00:00 -0500

Ryan Thueson is the Owner of Clair and Dee's Tire, a family-owned business in Rexburg, Idaho, specializing in tire services and auto repair as part of the Point S network. Clair and Dee's Tire has expanded from a single store to five locations in the past three years, showcasing its growth and dedication to customer service. Ryan, representing the third generation of ownership during the store’s 61-year history, continues to uphold the family legacy while embracing modern business strategies and multi-store ownership.

In this episode…

What does it take to maintain a successful family business for over six decades? Is it sheer determination, adaptability to changing markets, or perhaps the power of seizing unexpected opportunities?

Ryan Thueson, of Clair and Dee's Tire, shares how his family, through adaptability and seizing the right opportunities, has maintained Clair and Dee's Tire for 61 years in Rexburg, Idaho. Originating from a humble potato farming background, Ryan's father, Clair, pivoted to the tire business after recognizing an entrepreneurial opportunity. This decision led to a family legacy that now spans five locations and three generations. Ryan discusses the importance of family involvement from a young age, the value of multi-store ownership, and how the family business has evolved and expanded significantly in recent years.

In this episode of Gain Traction, Mike Edge chats with Ryan about the enduring success of a family business. They explore the dynamics of maintaining and growing a multi-generational enterprise, and discuss strategic decisions and the integration of the Point S brand, which allowed Ryan and his family to expand their market reach without sacrificing their local identity. Ryan delves into the nuances of balancing tradition with modernization and the significance of family ties in business operations.

Here’s a glimpse of what you’ll learn:

[01:06] The enduring legacy of a 61-year family business
[02:28] How Idaho farming shaped a tire industry leader
[03:01] The entrepreneurial leap that changed the Thueson family
[09:20] What are the benefits of Point S membership?
[12:17] How brand identity elevates independent tire dealers
[16:05] Why joining Point S enhances buying power
[21:25] Wise real-world customer relationship mottos

Resources mentioned in this episode:

Quotable Moments:

"Opportunities come your way, and you’d better take advantage of them."
"If you're buying tires in southeast Idaho, you're buying from one of my family members."
"Join something. Give us a name, a presence."
"You can be a single store owner and buy someone who has 500 stores."
"The ground is fertile in the owner's shadow."

Action Steps:

Diversify your skills and roles: Learning to adapt to different roles within a business is crucial in a family-owned setting.
Embrace growth and expansion opportunities: Ensure business longevity and accommodate family members who may want to join the business.
Leverage co-op memberships: Joining a co-op like Point S can provide buying power and a national brand presence while maintaining local identity.
Foster a culture of learning and mentorship: Starting from a young age and involving family members in various roles can foster a deep understanding of the business.
Build strong industry relationships: Attending annual conferences and engaging with other members creates a supportive network within the industry.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Point S Tire USA Annual Conference

Mike Edge — Wed, 12 Feb 2025 04:00:00 -0500

Jim Richards is the National Co-op Recruitment Manager at Point S, travelling extensively throughout the US to meet with independent tire dealers with the goal of educating them on the benefits of joining Point S — increased buying power and support from a national network.

Mickie Segotta is the Owner of Point S American Tire in Gallup, New Mexico. Mickie took over the business from her stepfather, who passed away in 2021 — honoring her stepfather’s legacy by running the business with the same dedication and commitment to her employees.

Kolby and Tia Clay are the Co-owners of Junction City Point S Tire and Auto Service in Junction City, Oregon. Although Kolby is a first-generation tire store owner, he purchased the facility from a family friend who had operated a tire store for 50 years, leading him to feel like a fourth-generation owner.

Brandon Haltiwanger is the Owner of Forrest’s Tire Service and Point S in Johnston, South Carolina. Brandon has a diversified background in the construction industry, including expertise in project management, budgeting, and contract negotiation.

Ed Tuck is the Owner of TNT Tire Point S Auto Service in Tacoma, Washington. Ed's father joined Point S in 1984, making their family one of the earliest members of the cooperative. He has been involved in the tire industry since he was 12 years old.

Tony O’Billovich leads in-house consulting for the Master Shop Program at Point S, where he coaches independent Point S members. Tony believes in a “win together” mentality and stresses the importance of employee growth to achieve success for everyone.

Jeremy Smith is a second-generation business owner and operator of two Wasatch Tire and Service Point S locations in Utah, as well as six Steve’s Automotive Specialist shops. Jeremy believes in the value of local businesses and building relationships with customers.

David Priddy owns David's Discount Tire in Haskell, Oklahoma and has been a member of Point S for almost ten years. He values the buying power, marketing, and family-like relationships that the Point S organization offers.

Jeff Tucker is the Chairman of Point S and CEO of Triple T Tire in Western Tennessee. He hopes to grow the Point S revenue base to 500 stores in all 50 states, building value for independent dealers looking for a franchise.

Joe Moore is the Vice President of Purchasing for Point S. He manages the relationships with vendor partners, working to bring good buying prices and programs to the members. Joe also works to create avenues for members to promote their products through the organization.

In this episode…

The tire industry can be a challenging landscape for independent dealers, with many facing the pressures of larger corporations and acquisitions. What benefits can a co-op organization like Point S provide to these independent businesses?

According to Jim Richards, Mickie Segotta, Kolby and Tia Clay, Brandon Haltiwanger, Ed Tuck, Tony O'Billovich, Jeremy Smith, David Priddy, Jeff Tucker, and Joe Moore — attendees of this year’s Point S Tire Conference — Point S offers independent tire and service dealers the opportunity to join a group that provides them with the buying power of a large organization while still maintaining their independence. Members benefit from networking opportunities with like-minded people, access to marketing and point-of-sale materials, better warranties for customers, and a supportive family-like environment. The organization also provides in-house coaching and vendor relationships, fostering a sense of community and shared success.

On this episode of Gain Traction, join host Mike Edge at the Point S Tire Conference, where he speaks with Jim, Mickie, Kolby, Tia, Brandon, Ed, Tony, Jeremy, David, Jeff, and Joe about how Point S provides a family environment, purchasing power, and coaching for independent tire dealers — all while fostering a sense of community and shared success among members.

Here’s a glimpse of what you’ll learn:

[02:19] The power of numbers for independent tire dealers
[03:21] Why joining a tire cooperative network is beneficial
[12:28] How Point S helps independent tire dealers thrive
[17:08] Insights from in-house consulting for tire shops
[19:14] How Point S supports growth and success for members
[23:12] Why Point S feels like a family to members

Resources mentioned in this episode:

Quotable Moments:

"There's power in numbers. When we come in, we're basically telling them, ‘you're not alone, join the group’." - Jim Richards
"I promised to take care of them and I promised to keep it going. Those guys — they are the reason I can sleep at night." - Mickie Segotta
“You cannot do it on your own unless you have some kind of help.” - Kolby Clay
"It helps the independent tire dealer not be so much alone anymore." - Brandon Haltiwanger
"We're like one big family that really looks after each other and wants to help each other out." - Ed Tuck

Action Steps:

Expand your network: Engage with industry conferences and events to connect with peers and thought leaders.
Leverage cooperative buying power: Consider joining a cooperative or buying group to increase your purchasing power without losing your independence.
Foster a family-oriented workplace: Cultivate a supportive, family-like environment within your team to enhance job satisfaction and loyalty.
Utilize in-house consulting services: Take advantage of in-house consulting programs to improve your business operations.
Build long-term vendor relationships: Invest in building long-term relationships with vendors to ensure reliability and consistency in your supply chain.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and

Tire Shop Lessons With Dustin Dobbs, Hunt Demarest, Walter Lybeck, Steven Fafel, and Ron Dolan

Mike Edge, Dustin Dobbs, Hunt Demarest, Walter Lybeck, Steven Fafel, Ron Dolan — Wed, 05 Feb 2025 04:00:00 -0500

Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in St. Louis. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company’s culture and values. He believes in empowering employees rather than micromanaging them.

Hunt Demarest is a Senior Accountant at Paar, Melis & Associates, an accounting and tax firm specializing in automotive repair shops. He believes that accounting should always be made easy to understand for business owners. Hunt also hosts the Business by the Numbers podcast, where he shares financial advice and accounting insights.

Walter Lybeck is the CEO of Point S Tire and Auto Service, a member-owned cooperative with hundreds of independent tire dealers across the country. He believes in building relationships and camaraderie among employees. Walter stresses the importance of saying "yes" to opportunities, even when hesitant, and turning those opportunities into successes.

Steven Fafel is co-founder of AutoOps, an online scheduling tool that integrates with most shop management systems. Steven believes that all marketing efforts in a shop should include the option for online scheduling. He also believes that good customer service is key to customer retention, even more than online scheduling.

Ron Dolan is the President of Sailun Tire North America. He believes the key to success in sales is connecting with people, telling the truth, and treating them the way you want to be treated. Ron worked his way up in the industry by proving himself as a salesman, earning the trust of his customers with honesty — even turning down sales if he didn't believe in a product.

In this episode…

The tire and auto repair industry is a competitive market where businesses are constantly looking for ways to stand out and attract customers. How can shops build a loyal customer base and achieve long-term success in such a demanding industry?

According to Dustin Dobbs of Dobbs Tire & Auto Centers, Hunt Demarest of Paar, Melis & Associates, Walter Lybeck of Point S Tire, Steven Fafel of AutoOps, and Ron Dolan of Sailun Tire North America, the keys to success in the tire and auto repair industry include exceptional customer service, employee empowerment, transparent and honest sales practices, and a focus on building long-term relationships rather than just chasing quick profits.

On this episode of Gain Traction, Mike Edge looks back at conversations from past episodes that featured Dustin, Hunt, Walter, Steven, and Ron. Listeners will learn how these industry leaders have achieved remarkable success in the tire and auto repair industry by focusing on company culture, customer retention strategies, the importance of online scheduling, analyzing gross profit per hour, and the power of building strong relationships with both customers and employees.

Here’s a glimpse of what you’ll learn:

[02:05] How employee appreciation impacts long-term business success
[04:28] Effective pricing strategies based on convenience over competition
[06:02] The benefits of relationship-oriented business purchases over price-focused ones
[07:33] How deep customer relationships can be created from going above and beyond
[09:46] The role of after-hours touchpoints in converting and retaining customers
[10:36] How offering scheduling flexibility enhances customer experience and loyalty
[11:58] The power of transparency and honesty in B2B sales for lasting partnerships
[14:28] Why nurturing B2B relationships provides enduring sales success

Resources mentioned in this episode:

Quotable Moments:

“You have to empower your people. You have to let them know that you were supporting them.” - Dustin Dobbs
“Margins are back up because they'll be upfront with the customer. Hey, you know what? It's here. It needs tires. We can put it on there. No, I'm not going to kill you on the price, but you also aren't looking for cut-rate prices.” - Hunt Demarest
“When everyone's in it for the group, and they're not in it for the self, then it creates a much deeper fabric.” - Walter Lybeck
“Every single piece of marketing that you do should at least provide the option for a customer to schedule online.” - Steven Fafel
“When you're in B2B sales — I've always been in long-term relationships. I've had relationships with people for 20 years. So it's a long game, where other types of sales, it's about closing very quickly.” - Ron Dolan

Action Steps:

Empower your employees: Encouraging employee autonomy fosters a culture of innovation and professional growth.
Maintain core company traditions: Maintaining traditions boosts employee morale and strengthens corporate culture.
Prioritize relationship building over price: Building strong customer relationships leads to loyalty and repeat business, overshadowing the lure of competitive pricing.
Leverage online tools for customer convenience: Offering online scheduling and other convenient digital interactions meets modern customer expectations.
Practice honest and transparent salesmanship: Honesty plays a key role in long-term partnerships and trust-building within B2B relationships.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit

Revolutionizing Auto Repair Using AI With Linda Gray of Mastertech.ai

Mike Edge, Linda Gray — Wed, 29 Jan 2025 04:00:00 -0500

Linda Gray is Co-founder of Mastertech.ai, an innovative company that is leveraging the power of artificial intelligence to transform the auto repair industry. Linda brings a wealth of experience from her time at Microsoft, where she was a principal engineer and led teams on major products like Outlook, Teams, and Xbox Live. Now, Linda is applying her expertise to create cutting-edge solutions that empower auto repair shops and technicians.

In this episode…

The auto repair industry is facing a growing challenge with the ever-increasing complexity of modern vehicles. How can shops keep up with the latest technology and ensure their technicians have the knowledge and tools to effectively diagnose and repair these sophisticated machines?

According to Linda Gray of Mastertech.ai, artificial intelligence could play a crucial role in addressing these challenges. Mastertech.ai's innovative software analyzes a shop's historical repair orders, leveraging AI to identify patterns and trends. This data-driven approach empowers technicians to quickly pinpoint the most likely causes of vehicle issues, streamlining the diagnostic process and reducing repair times.

On this episode of Gain Traction, Mike Edge welcomes Linda to discuss the revolutionary impact of AI on the auto repair industry. Linda highlights how MasterTech.ai empowers shops to enhance efficiency, accuracy, and profitability by harnessing the power of shop-specific data and AI-driven insights. The conversation delves into the software's capability to enhance shop productivity, reduce repair times, and improve accuracy — ultimately increasing profit margins.

Here’s a glimpse of what you’ll learn:

[08:05] Why the increasing complexity of vehicles demands new solutions for technicians
[08:55] The impact of AI on the future of auto repair
[11:25] How Mastertech.ai helps technicians work faster and more accurately, potentially increasing their earnings
[11:52] How Mastertech.ai can help shops improve their margins
[13:00] The benefits of using shop-specific data to improve diagnostic accuracy and efficiency
[13:55] Why Mastertech.ai is a valuable tool for both experienced and newer technicians
[14:44] How Mastertech.ai creates a centralized knowledge base for shops, capturing the expertise of their best technicians
[17:07] The potential for AI to empower auto repair shops to thrive in a rapidly evolving industry

Resources mentioned in this episode:

Quotable Moments:

"The more you chase success, the more you might miss it. Focus on creating value and success comes as a side effect."
"AI doesn't just expand a technician's memory; it equips them with a collective experience that levels the playing field."
"You're essentially immortalizing your best master technician's knowledge within your shop through AI."
"When vehicles are becoming increasingly more complex, AI steps in to make repairs simpler and more efficient."
"Success comes as a side effect when you do something you truly love and believe in."

Action Steps:

Leverage AI tools for efficiency: AI-driven solutions help technicians access a vast database of vehicle information and previous repair records, overcoming the challenge of increasing vehicle complexity.
Utilize historical data for improved decision-making: Regularly analyze your shop's historical repair data to identify recurring issues and effective solutions.
Invest in continuous learning: Encourage technicians to stay updated with the latest automotive technologies and repair techniques through workshops and training sessions.
Foster a collaborative environment: Promote a culture of knowledge sharing among technicians to pool collective expertise and solve complex repair issues.
Focus on customer value and satisfaction: Prioritize creating value for customers by delivering high-quality, efficient service that meets or exceeds their expectations.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

From Tires to Touchdowns With Jack Limbaugh, President of Jack’s OK Tire Service

Mike Edge, Jack Limbaugh — Wed, 22 Jan 2025 04:00:00 -0500

Jack Limbaugh is President of Jack's OK Tire Service, a family-owned tire service business based in Algona, Iowa. Under his leadership, the company has expanded significantly, now operating multiple locations and providing exceptional customer service to agricultural and commercial customers. Jack is passionate about college football, with a rich family history of involvement in the sport, including his sons and grandsons playing at the university level.

In this episode…

What does it take to transform a small-town tire service into a flourishing multi-location business? How can a commitment to community and a strong family legacy guide success over decades?

According to Jack Limbaugh of Jack's OK Tire Service, his family's business, founded in 1952, expanded through strategic growth and strong community ties. Jack describes how his father's entrepreneurial spirit and innovative approach set the foundation for their success. His father empowered employees to take ownership of new locations, fostering a culture of opportunity and loyalty. Jack highlights how the business has adapted over the years, embracing technology and expanding service offerings to meet the evolving needs of their agricultural and commercial clients.

On this episode of Gain Traction, Mike Edge chats with Jack about the evolution and legacy of a family-owned tire service. He offers insights into navigating growth in a small-town business. Jack shares personal anecdotes, such as his father’s participation in key historical events and strategies for expanding the business while maintaining a family-oriented approach. He discusses the challenges and rewards of running a multi-generational enterprise and the role of faith and community in driving success.

Here’s a glimpse of what you’ll learn:

[01:44] How a chance meeting sparked this podcast episode
[02:34] The college football legacy within Jack Limbaugh’s family
[06:02] Jack discusses his father's entrepreneurial spirit post-World War II
[11:59] The risk Jack's father took to start his business
[20:25] How Jack's family-oriented approach impacts the business
[22:25] The mantra guiding Jack's company ethos every day
[26:44] Why Jack was a perfect fit for the podcast

Resources mentioned in this episode:

Quotable Moments:

"My dad's first sales job was selling the guy into selling him the business."
"After you've been through World War 2, that's nothing, right?"
"Jack's Tire and Service: Our family cares for your family's tires."
"We've been here. God's blessed us, and we just try to be good stewards of His blessing."
"Whatever we do in word or deed, do all to the glory of God."

Action Steps:

Foster a family-oriented work environment: Emphasizing a family culture within your business can enhance employee loyalty and satisfaction.
Adapt and evolve with industry changes: Ensure that your business remains competitive and relevant, addressing challenges like changing technology and market demands.
Invest in employee growth and opportunities: Providing opportunities for employees to take ownership or grow within the company can foster a motivated and driven team.
Engage actively in community and networks: Being involved in community organizations and maintaining a strong local presence can enhance your leadership presence and business credibility.
Maintain resilience and optimism in leadership: This attitude helps leaders navigate difficult times and seize opportunities, fostering a forward-thinking and resilient mindset in their teams.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Rolling Into the Future: The East Bay Tire Legacy and Vision With Joseph Pehanick

Mike Edge, Joseph Pehanick — Wed, 08 Jan 2025 04:00:00 -0500

Joseph Pehanick is the Co-owner and incoming CEO of East Bay Tire, a family-owned independent tire distributor and commercial service provider for over 75 years. Under his leadership, East Bay Tire has expanded its reach with multiple locations in California, Arizona, and Hawaii and has been recognized for its low employee turnover rates and robust community culture. With a background in agriculture and experience working internationally in Uruguay, Joseph brings a unique perspective to the tire industry. As he prepares to take on the CEO role in January 2025, Joseph is focused on growing East Bay Tire's presence in the mining and agricultural sectors through both organic growth and acquisitions.

In this episode…

What does it take to sustain and grow a multi-generational family business? How does a company manage to thrive across different markets and withstand the test of time while continually expanding its operations? A tire industry veteran delves into the fascinating journey of a tire business that has achieved just that.

Joseph Pehanick shares insights on how East Bay Tire has not only survived, but flourished in the competitive tire industry. He recounts his experiences growing up in the business, from working in the warehouse in his early teens to his travels and work experience in South America. Joseph delves into the company’s strategy for successfully managing its operations across various locations, including California, Hawaii, and Arizona. By focusing on niche markets like agriculture, mining, and fleet solutions, East Bay Tire’s growth demonstrates how heritage, adaptability, and strategic vision can propel a business to new heights.

In this episode of Gain Traction, Mike Edge chats with Joseph Pehanick, Co-owner and incoming CEO of East Bay Tire, about sustaining and evolving a family business in the tire industry. Joseph discusses the company’s ambitious growth plans, his approach to managing employee retention, and how East Bay Tire’s innovative strategies have kept them at the forefront of the industry. Tune in for insights on entrepreneurship, the impact of family legacy, and the creation of lasting memories for employees.

Here’s a glimpse of what you’ll learn:

[00:18] Joseph Pehanick’s evolving role in East Bay Tire's leadership team
[01:47] Joseph's early entry into the family tire business and his hands-on experience
[03:31] A unique international perspective stemming from Joseph's time working in South America's tire industry
[07:05] The historical ties of East Bay Tire to the Hawaiian market and Bridgestone’s origins
[08:20] An interesting backstory of East Bay Tire's expansion into Hawaii and the challenge of remote market support
[11:30] East Bay Tire's future under Joseph's leadership, with a focus on mining and agricultural tire distribution
[13:33] Employee appreciation and retention efforts in building a successful company culture
[19:13] How Joseph's personal mantra of "progress over perfection" drives continuous improvement within the business

Resources mentioned in this episode:

Quotable Moments:

"Progress over perfection. If we just make incremental progress, we're going to get to where we want to go."
"Our retention numbers and low turnover numbers are easily our proudest numbers that we would present over the last five years."
"It's about effort, how much you care, and how much you put in every single day."
"Giving a memory is what really matters, like when we send our team and their families to sports events."
"In South America, I learned numerous life lessons that I now apply in our family business."

Action Steps:

Foster a culture of employee retention programs: Implementing initiatives like team outings and personalized appreciation can significantly reduce employee turnover, building a sense of community and loyalty.
Encourage entrepreneurial thinking: Fostering entrepreneurial spirit in your team can lead to innovative solutions and market expansions, helping find new opportunities in competitive markets.
Prioritize incremental progress: Adopting the motto "progress over perfection" can help teams focus on achievable goals and reduce burnout.
Leverage historical strengths for modern growth: Businesses can identify and leverage their historical strengths to explore new growth opportunities.
Enhance cultural competency through international experience: Encouraging or facilitating international experiences for team members can enhance cultural competency and open up new market opportunities.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Core Values Drive Success With Dave Christopher, Co-founder and Co-owner of Tread Partners

David Christopher, Mike Edge — Thu, 02 Jan 2025 04:00:00 -0500

Dave Christopher is Co-founder and Co-owner of Tread Partners, a leading digital marketing agency specializing in tire and auto repair operations with locations spanning from five to hundreds. Under his leadership, Tread Partners’ success and reputation has flourished over the past 14 years. Dave grew up immersed in the automotive industry, as his father owned a repair shop — where Dave himself became a passionate advocate for the industry’s growth and development.

In this episode…

The automotive repair and tire service industry faces unique challenges in fostering company culture. What role do core values play in shaping a business that thrives in this competitive space?

According to Dave Christopher, who co-founded Tread Partners in 2010, core values are the foundation of a thriving company culture. He emphasizes the importance of aligning these values with daily operations, from hiring to customer interactions. By living out principles like excellence, humility, and growth, companies can create a cohesive team environment and make impactful decisions, even amid challenges.

On this episode of Gain Traction, Mike Edge welcomes Dave to discuss how core values shape company culture, empower teams, and foster success in the tire and auto repair industry. Dave shares his experiences as a shop owner, insights into building strong partnerships, and the transformative power of community involvement. Mike and Dave highlight actionable steps for businesses aiming to build a culture rooted in integrity and growth.

Here’s a glimpse of what you’ll learn:

[02:00] How growing up in auto repair shapes careers
[02:42] Why genuine industry stories resonate with listeners
[05:10] The key role core values play in success
[07:05] How regrets indicate personal and professional growth
[08:15] Why making mistakes is crucial for learning
[20:04] The importance of evolving core values with growth
[22:40] How community involvement impacts business success

Resources mentioned in this episode:

Quotable Moments:

"Core values are crucial; they guide decisions, especially when you can't always be there to make the call."
"Mistakes are beneficial. Make a mistake but learn from it, right? Don't make the same mistake twice."
"Culture is as big as anything. People who get it right, get it. It's simple, but not easy."
"Company values should evolve over time, just like personal values evolve as life changes."
"If core values aren't genuinely followed, they crumble, and the culture becomes fake."

Action Steps:

Establish core values: Begin by defining the core values of your organization or personal life, such as being an excellent partner or staying humble.
Live by your values daily: Ensure that core values are not just words on a wall, but are actively practiced and reflected in everyday actions.
Embrace mistakes as learning opportunities: Encourage a culture where mistakes are seen as a chance to learn, not something to fear.
Community involvement: Actively participate in community activities and encourage team members to do the same, whether through sponsorships or volunteering.
Regularly review and adapt values: Schedule annual reviews of your core values to ensure they still align with the organization's goals and growth.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Revolutionizing Tire Service With Derek Naidoo, CEO of USA GoMobile

Mike Edge, Derek Naidoo — Thu, 26 Dec 2024 04:00:00 -0500

Derek Naidoo is the Founder and Owner of USA GoMobile, a company that offers convenient mobile tire, oil change, and battery services to customers at their preferred locations. Since its inception in 2018, GoMobile has expanded to 48 franchises, overcoming challenges such as the COVID-19 pandemic and supply chain issues, and establishing a significant presence in the automotive service industry. Originally from South Africa, Derek has spent over 35 years in the automotive field, specializing in engine management systems and diagnostic tools before turning to entrepreneurship.

In this episode…

The automotive industry is rapidly evolving to meet changing consumer demands for convenience and efficiency. How are mobile tire services transforming the way people maintain their vehicles?

According to Derek Naidoo, CEO of USA GoMobile, mobile tire services are revolutionizing vehicle maintenance by bringing convenience directly to customers. The company offers on-site tire replacements, oil changes, and battery services at locations convenient for the customer, including homes, offices, golf courses, and even hotel parking lots. This approach not only saves time for individual consumers, but also caters to the growing last-mile delivery sector by servicing fleet vehicles that provide these convenient delivery services.

On this episode of Gain Traction, Mike Edge welcomes Derek for a conversation about the rise of mobile tire services, the challenges of growing a franchise during the COVID-19 pandemic, and the logistics of operating a mobile tire business. They discuss the types of customers served, the design of specialized service vehicles, and the various challenges faced in different weather conditions. Derek also shares insights on franchisee profiles and the future of automotive maintenance.

Here’s a glimpse of what you’ll learn:

[01:41] Derek Naidoo details his 35-year journey in the automotive industry
[02:47] How USA GoMobile thrived through COVID-19 challenges
[04:08] The diverse demographics of GoMobile’s customer base
[06:29] GoMobile's unique franchise model and operational insights
[12:44] Three types of GoMobile franchisee profiles
[14:31] How GoMobile partners with non-tire shops for mutual referrals
[21:53] Derek explains his mantra: “Measure to manage for business success”

Resources mentioned in this episode:

Quotable Moments:

"I've been involved in the automotive industry pretty much my whole life, almost 35 years, focused in engine management systems design and development."
"COVID was both ways. People didn't want to go to tire shops, but we couldn't get vehicles. Huge demand, yet challenging."
"We're selling convenience. Society's moving towards services delivered to their homes instead of performing mundane tasks."
"We need to be able to measure what we do. If you can't measure, you can't manage. What we know, we can manage."
"We have three types of franchisees: tire shops, industry entrepreneurs, and investors looking to expand their reach."

Action Steps:

Embrace convenience as a core offering: Address the growing demand for convenience in society, making your business more appealing to customers who prefer not to spend time traveling to a shop.
Develop strategic partnerships: Create beneficial partnerships with mechanical shops and non-tire-selling auto services to offer a complete customer solution.
Adapt to market challenges with flexible solutions: Plan for and implement logistical strategies to overcome challenges like inventory management and technician availability.
Utilize technology for operational efficiency: Implement technology solutions such as e-commerce platforms and mobile apps for scheduling and operations management.
Focus on measuring and managing performance: Adopt a data-driven approach to track performance metrics and make informed decisions.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Transforming the Tire Industry With Ryan Ragan of Automotive Service & Tire Alliance

Mike Edge, Ryan Ragan — Wed, 18 Dec 2024 04:00:00 -0500

Ryan Ragan is the Executive Director of the Automotive Service & Tire Alliance, where he focuses on enhancing value to members through innovative programs and training in the tech and tire sectors. Under his leadership, ASTA aims to expand its reach with events and educational initiatives, fostering greater involvement from the tire industry in addition to its strong mechanical service foundation. Ryan's background is rich with experience in international trade associations and nonprofits, and he brings a unique blend of business acumen and passion to his role at ASTA.

In this episode…

The automotive industry is undergoing significant transformations, with emerging trends and challenges shaping its future. How can industry leaders adapt to these changes to ensure continued growth and success?

According to Ryan Ragan, Executive Director of Automotive Service & Tire Alliance, adapting to changes in the automotive industry requires a focus on innovation and collaboration. He emphasizes the importance of creating opportunities for networking and deal-making, particularly through events that bring together decision-makers and vendors. By facilitating interactions between key players, the industry can foster partnerships that drive growth and address common challenges.

On this episode of Gain Traction, Mike Edge welcomes Ryan to discuss the future of the automotive service industry. They explore topics such as the expansion of industry events, strategies for increasing vendor engagement, and efforts to integrate tire services more comprehensively. Ryan shares his vision for enhancing member benefits through educational programs and networking opportunities, aiming to strengthen community ties and support business growth within the sector.

Here’s a glimpse of what you’ll learn:

[01:55] The Wild West origins of Ryan Ragan's hometown
[02:45] How wrestling shaped Ryan's discipline and resilience
[04:36] The future of Automotive Service & Tire Alliance’s big events
[05:49] Why networking with decision-makers is game-changing
[06:07] How ASTA enhances business deal opportunities
[11:55] The innovative educational tools ASTA provides for members
[22:32] How ASTA raised $100,000 for hurricane relief efforts

Resources mentioned in this episode:

Quotable Moments:

"Your ego is the most expensive thing you own. If you want to go broke, just keep following that ego."
"I want you to be able to come there and do business. I want you to be able to close deals."
"It's always the older generation, the next generation, how they view things and how they see things."
"We're not going to lose our southern charm. It's still going to be very accessible, very down home."
"I've seen a lot of good, I've seen a lot of bad."

Action Steps:

Engage in industry networking events: Attend industry-specific trade shows and networking events to meet decision-makers and potential partners.
Utilize educational resources: Leverage member-exclusive educational programs and webinars to stay updated on industry best practices and innovations.
Implement digital visual inspections: Adopt DVI technology to increase transparency with customers, fostering trust and enhancing customer satisfaction.
Participate in community support initiatives: Get involved in industry charity events or local support efforts to strengthen community ties and improve public perception.
Seek feedback and adapt to market needs: Regularly conduct surveys and hold town hall-style meetings with industry peers to understand the challenges and needs within the market.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

[SEMA Series] At SEMA With Seth Glauberman, Jim Ring, Justin Rae, Brock Swentzel, Mike Graber, and Sonny McDonald

Mike Edge — Wed, 04 Dec 2024 04:00:00 -0500

Seth Glauberman is the President of Malco Automotive. A fourth-generation member of the family company specializing in automotive detailing products, Seth has been with Malco Automotive for 20 years. The company focuses on professional-grade products, while also venturing into products for discerning do-it-yourselfers.

Jim Ring is the Owner and Partner at Ringbrothers, a company known for creating custom car parts and restoring and modifying cars. Jim and his brother began their company because they had difficulty finding high-quality, unique car parts. Their passion for cars led them from restoring cars to modifying them and eventually to creating the parts they needed.

Justin Rae is the CEO and Co-founder of Cinch, a company that provides data science and automation tools for the automotive service and repair industry. Cinch's software helps shops send service reminders, predict needed services, and understand customer value. Justin has attended SEMA five times, and believes it is an important show for anyone in the automotive space.

Brock Swentzel is the President of Wholesale at S&S Tire, a company celebrating its 50th anniversary. Brock comes from a family with a long history in the industry, as his grandfather started the company in 1974. S&S Tire is aiming to expand its business in the Southeast region of the United States.

Mike Graber is the President and CEO of Toyo Tires. His experience spans across the industry from sales to product development. In addition to a passionate commitment to product quality and customer engagement, Mike believes genuine relationships and people play a significant role in the success of the tire industry.

Sonny McDonald is Sr. National Training Manager at Toyo Tires Corp USA. He has held that position for over 22 years, after working for a decade as a sales representative for The Tire Rack.

In this episode…

The automotive industry is a dynamic landscape where innovation and collaboration are essential for success. How can industry leaders leverage their experiences to foster growth and adaptability in this competitive environment?

According to Seth Glauberman from Malco Automotive, Jim Ring from Ringbrothers, Justin Rae from Cinch, Brock Swentzel from S&S Tire, and Mike Graber and Sonny McDonald from Toyo Tire, building strong relationships and embracing innovation are critical to thriving in the automotive sector. They emphasize the importance of networking at events like SEMA, where connections with customers, partners, and suppliers can lead to new opportunities. Additionally, they note the value of adapting to market changes through innovative products and data-driven strategies that enhance customer engagement and service.

On this episode of Gain Traction, join host Mike Edge at SEMA, where he talks to Seth, Jim, Justin, Brock, Mike, and Sonny about the significance of networking and collaboration in the automotive industry. The guests share insights on innovative products, custom parts manufacturing, data-driven customer service tools, and strategies for distributor growth. Their conversations highlight how fostering relationships and embracing change can drive success in a rapidly evolving marketplace.

Here’s a glimpse of what you’ll learn:

[03:24] How Malco Automotive is reaching new customers
[05:00] The unique innovations Ringbrothers uses to reinvent car parts
[09:24] How Cinch uses data science
[08:29] Why SEMA is crucial for automotive networking
[15:20] The way S&S Tire celebrated its 50th anniversary
[21:32] Why Toyo Tire partners with the LA Dodgers
[24:07] The new products Toyo Tire is launching

Resources mentioned in this episode:

Quotable Moments:

"For us, the thing about SEMA is we can meet our customers, future customers, and really, it's about building relationships." - Seth Glauberman
"SEMA is by far the best place to show off your products and vehicles; it's always been really good to us out here." - Jim Ring
"Cinch is a data science and automation tool specifically designed for the automotive service repair space to help with service reminders." - Justin Rae
"We're a growing company looking to continue to expand across the southeast as a distributor." - Brock Swentzel
“It's an homage to all the builders that are out there that want to feature Toyo and that's what we're all about.” - Mike Graber

Action Steps:

Build strong relationships in the industry: Networking with current and potential customers is crucial for growth.
Innovate and diversify product offerings: By continuously innovating and diversifying offerings, companies can cater to niche markets and adapt to changing consumer preferences.
Leverage data and automation: Businesses can provide personalized customer experiences, improve retention, and optimize operations.
Explore new opportunities for expansion: Companies can increase their market presence and capitalize on emerging trends in the industry by actively seeking expansion.
Showcase products at key industry events: Engage with enthusiasts, highlight products, and strengthen brand recognition, capturing the attention of potential clients and partners.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiti...

[SEMA Series] Roy Littlefield IV, Sam Felberbaum, Lance Bullock, Norris Marshall, and Michael Mathis

Mike Edge — Tue, 26 Nov 2024 04:00:00 -0500

Roy Littlefield IV currently serves as Vice President of Government Affairs for the Tire Industry Association. He currently works on both state and federal legislation and has testified and submitted testimony on a variety of issues impacting the industry. Roy also helps to publish a variety of legislative newsletters for the Tire Industry Association.

Sam Felberbaum is the President of Prinx and Fortune brand tires. He has over 20 years of experience helping companies grow and improve customer retention and revenue. He has spent the last two years in his role at Prinx Chengshan Tire and previously worked for eight years at Toyo Tires.

Lance Bullock is the President of OE Wheels, 4PLAY Wheels, and Defiant Wheels. Lance has contributed to the modernization, direction, and growth of OE Wheels for over two decades. The company’s Defiant Wheel recently won a SEMA design award.

Norris Marshall is Co-founder of Blueprint Engines and serves on the board for SEMA. His company manufactures crate engines for a variety of makes and models and strives to make it easier for enthusiasts to modify their vehicles.

Michael Mathis is the President of Atturo Tires. Atturo had a record-breaking year, increasing brand awareness through sports sponsorships and a national TV campaign. The company is launching the Trailblade HT, a new all-weather tire, and adding 20 new sizes to their A810 performance tire.

In this episode…

The automotive aftermarket industry is facing challenges and opportunities as technology evolves and consumer preferences shift. How are industry leaders addressing issues like right to repair, product innovation, and market expansion?

According to Roy Littlefield IV, Sam Felberbaum, Lance Bullock, Norris Marshall, and Michael Mathis, the industry is actively working on several fronts. They emphasize the importance of right to repair legislation, with efforts being made at both state and federal levels to ensure independent repair shops can access vehicle repair information. Product innovation is also a key focus, with companies developing new tire designs, wheel styles, and engine solutions to meet changing consumer demands. Additionally, these leaders highlight the significance of trade shows like SEMA for networking, showcasing new products, and building relationships with customers and partners.

On this episode of Gain Traction, join host Mike Edge at SEMA, where he talks to Roy, Sam, Lance, Norris, and Michael about right to repair legislation, new product launches, the importance of face-to-face interactions at trade shows, sports marketing strategies, and the value of industry associations like SEMA. They also discuss market trends, product innovations, and strategies for growth in the automotive aftermarket industry.

Here’s a glimpse of what you’ll learn:

[02:20] How TIA advocates for the tire industry at SEMA
[04:02] The progress of the Right to Repair Act
[06:01] Prinx and Fortune's innovative strategies at SEMA
[08:53] The evolution of aftermarket wheels with OE and 4Play
[11:16] How BluePrint Engines easily enhances car performance
[12:10] SEMA's impact on building industry relationships
[14:27] Ayturo Tires' new releases and sports marketing success

Resources mentioned in this episode:

Quotable Moments:

"We got as far as we ever have with a federal bill. The Repair Act had 56 bipartisan co-sponsors split right down the middle and for the first time we got it passed out of the subcommittee unanimously." - Roy Littlefield IV
“We will have a new Prinx and Fortune AT2 product that will be launched in the second quarter of 2025 — we're very excited about that.” - Sam Felberbaum
“We're very proud of our aftermarket line, 4PLAY Wheels, for trucks, Jeeps, and SUVs. That's our industry-defining patented products.” - Lance Bullock
“We are a crate engine manufacturer and we manufacture engines that will go in GM cars, Ford cars, Chrysler cars. These are 100% new engines and most of the content is our own." - Norris Marshall
"We were on some 200 different broadcasts for Major League Baseball games this year. We're getting into the NHL. We've got NBA courtside signage going right now. And then our national TV campaign has really done a lot to raise our brand awareness."- Michael Mathis

Action Steps:

Attend industry trade shows: Engaging in events like SEMA provides a unique opportunity to meet industry leaders and potential collaborators in one place.
Enhance networking skills: Networking effectively is crucial for building relationships with customers and partners.
Stay informed on legislative issues: Awareness and participation in advocacy can ensure that your business supports favorable legislation and adapts to potential regulatory changes.
Leverage marketing opportunities: By exploring diverse promotional platforms, you can reach broader audiences and solidify your brand’s presence in the market.
Invest in product innovation: Continuously develop and introduce new products to meet evolving market demands.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

[SEMA Series] Connecting Tire Leaders with Don Detore, Clint Young, Doug Kershaw, Melanie White, and Scott Bishop

Mike Edge — Wed, 20 Nov 2024 04:00:00 -0500

Don Detore, Editor at Tire Business, oversees the daily editorial operations of Tire Business, the leading trade magazine for the tire industry published by Crain Communications. Don also has experience as a managing editor, adjunct professor, and executive editor.

Clint Young, President and Chief Operating Officer at Point S Tire and Auto Service, has been with the company for almost 10 years. Clint's role focuses on creating growth and improving the member experience at Point S Tire, which has more than 350 points of sale across the US.

Doug Kershaw is Head of Operations at Ferentino Tire USA, with a proven history of developing and executing strategic initiatives. He previously served as Executive Vice President of KAL Group and as President - USA of BKT Tires, where he generated over $700K in sales in the first 2 months.

Melanie White, CEO at Hellwig Suspension Products, is the fourth generation leader of the family-owned business. She also serves on industry committees, demonstrating her leadership and dedication to the automotive aftermarket sector.

Scott Bishop, Vice President of Independent Channel Sales at Sailun Tire Americas, has over 20 years of experience in the tire industry. Scott joined Sailun in August 2024 after spending five years at Falken Tire in various sales roles.

In this episode…

The automotive industry thrives on relationships, innovation, and timely information. How do industry leaders leverage events like SEMA to strengthen their businesses and stay ahead in a rapidly evolving market?

Don Detore from Tire Business, Clint Young from Point S Tire and Auto Service, Doug Kershaw from Ferentino Tire USA, Melanie White from Hellwig Suspension Products, and Scott Bishop from Sailun Tire Americas all agree that SEMA serves as a crucial hub for networking, showcasing products, and staying informed about the latest trends. They emphasize the importance of face-to-face interactions with partners, customers, and peers from around the world. This annual event provides a unique opportunity to establish new connections, reinforce existing relationships, and gain insights into emerging technologies and market demands, all of which are vital for business growth and adaptation in the automotive sector.

On this episode of Gain Traction, join Mike Edge at SEMA, where he chats with Don, Clint, Doug, Melanie and Scott about the importance of industry relationships, the global reach of tire organizations, the role of trade shows in product showcasing, and the value of timely industry news. They discuss how SEMA facilitates networking, product launches, and staying updated on automotive trends.

Here’s a glimpse of what you’ll learn:

[03:48] How Tire Business breaks and expands on industry news
[05:48] The value of SEMA as a relationship-building platform
[07:25] The scale of Point S Tire’s operations and impact on the tire and auto industry globally
[09:25] How SEMA inspires with new technology and lifelong friendships
[13:31] SEMA's role in showcasing products and building connections
[16:13] SEMA: A week for networking and impactful meetings

Resources mentioned in this episode:

Quotable Moments:

"SEMA is important to us because we like to establish, maintain, and promote our relationships with everybody in the industry." - Don Detore
"The owner gets to keep their name, they keep doing business as they normally would. They just get all the benefits of a much larger organization." - Clint Young
“I just saw one guy I hadn't seen in five years. Really, really good to be back here, and I really do like the show.” - Doug Kershaw
"SEMA is this great place that we get to show off our products. We get to connect with our customers." - Melanie White
"Things are still bought and sold with relationships. This is a great week to be here." - Scott Bishop

Action Steps:

Partner with leading industry publications: Elevate your platform by aligning with established authorities in your industry.
Develop a unique series of informational content: Provide your audience with specialized knowledge and keep them engaged over time.
Focus on relationships and networking at industry events: Facilitate new partnerships and strengthen existing connections.
Emphasize prompt and in-depth news reporting: Keep your audience informed and position your platform as a go-to resource.
Encourage innovation and showcase new products at industry shows: Highlight your progressive approach and commitment to industry advancements.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Focusing on Helping Independent Tire Dealers With Mike Burns of ITDG

Mike Edge, Mike Burns — Wed, 13 Nov 2024 04:00:00 -0500

Mike Burns is the Sales Director at Independent Tire Dealers Group, a company that supports independent tire dealers across the US by providing competitive buying power and networking opportunities. Under Mike's leadership, ITDG has achieved a 40% increase in locations over the past four years, expanding to 1,174 points of sale. Originally from New Jersey, Mike's career in the tire industry began at a Pep Boys store. He now resides in Houston, Texas with his wife and four daughters.

In this episode…

In an industry where competition is fierce, how does one independent tire dealer stand out and thrive? What strategies can turn a set of challenges into stepping stones for growth? Is there a way to leverage collective experience and resources while maintaining one's independence?

Mike Burns, the Sales Director for the Independent Tire Dealer Group, offers insights into these questions by sharing his own journey from dishwashing at Boston Market to a leadership role in the tire industry. Through his career progression — from working at Pep Boys and Bridgestone Firestone to eventually joining ITDG — Mike underlines the importance of real-world experience, networking, and continuous learning. He emphasizes how ITDG helps independent dealers by providing a platform for growth, offering competitive programs, and fostering a network of like-minded professionals to share knowledge and support. The discussion also delves into the importance of balancing professional demands with personal growth, highlighting how skills learned in retail environments can translate to executive management.

On this episode of Gain Traction, Mike Edge talks to Mike Burns about empowering independent tire dealers. They discuss ITDG's growth strategy, the significance of next-gen initiatives, and how Mike advises and supports ITDG members. The conversation paints a vivid picture of the tire industry, emphasizing the importance of relationships, adaptability, and strategic growth. With anecdotes from his personal and professional life, Mike highlights the value of community and collaboration in a competitive market.

Here’s a glimpse of what you’ll learn:

[01:34] Meet Mike Burns: a voice made for radio
[04:21] Mike’s unlikely journey from New Jersey to Texas
[05:57] How Bridgestone shaped Mike’s future
[17:05] Preparing future leaders in the tire industry
[19:26] ITDG membership: listening and offering the right solutions
[29:06] Mike’s golden rule for success: treating people right

Resources mentioned in this episode:

Quotable Moments:

"You learn how to manage people. You learn how to manage your expenses. You learn how to handle customers."
"Our mission is about enabling them to make the best possible decisions for their business."
"Buy like you have 1,100 stores. We're like an equalizer."
"Our story for as long as ITDG has been around is really one of growth."
"Treat people the way that you would want to be treated, because it all comes back to you in the end."

Action Steps:

Build strong industry relationships: Networking with peers and industry leaders can provide valuable insights and opportunities for growth.
Seek continuous education and training: Pursuing further education, such as a MBA, or engaging in industry-specific training programs can enhance leadership and business management skills.
Utilize technology for efficiency: Implementing technology and digital tools can streamline operations and improve customer service.
Embrace a customer-centric approach: Focusing on customer satisfaction and service quality can lead to business success.
Engage in next-generation leadership programs: Preparing the next generation to take on leadership roles ensures the continuity and success of the business.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Work Ethic and Success With Dustin Dobbs of Dobbs Tire & Auto Centers

Mike Edge, Dustin Dobbs — Wed, 06 Nov 2024 03:00:00 -0500

Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in Saint Louis, Missouri, specializing in tire and auto repair services. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas, continuing the legacy started by his grandfather in 1976. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company's culture and values.

In this episode…

The automotive industry is built on a foundation of family businesses and strong work ethics. How do successful multi-generational companies maintain their culture while expanding?

According to Dustin Dobbs of Dobbs Tire & Auto Centers, the key to maintaining a strong company culture during expansion is employee empowerment. He emphasizes the importance of supporting staff, providing training, and offering opportunities for career growth. Dustin highlights unique initiatives like hand-delivering Thanksgiving turkeys, hosting company-wide events, and taking managers and their spouses on annual trips to Mexico. He maintains that these practices set them apart from larger competitors and are crucial to their success.

On this episode of Gain Traction, Mike Edge welcomes Dustin to chat about his family's business history, work ethic, and recent expansion into Texas. They discuss how to approach maintaining company culture during growth, the importance of community involvement, and strategies for empowering employees. Dustin also shares insights on partnering with private equity while preserving core values.

Here’s a glimpse of what you’ll learn:

[01:18] Dustin Dobbs discusses his journey in the tire industry from childhood
[04:45] How early lessons in work ethic shaped Dustin's career
[08:20] Dobbs Tire & Auto Centers’ expansion into Texas and future plans
[10:35] The secret to Dobbs Tire's long standing community reputation
[09:25] Empowering employees: The key to Dobbs Tire's success
[13:30] The importance of maintaining company culture amidst growth
[19:20] Insights on balancing effort and attitude for success
[25:30] Inspiring lessons in resilience and perseverance from sports

Resources mentioned in this episode:

Quotable Moments:

"Hard work beats talent when talent doesn't work hard."
"Dobbs isn't really a brand; it's more of a people, a culture."
"You can control two things: your effort and your attitude."
"Empower your people. Micromanaging hinders natural growth."
"If you can tell me on every play I hustled and did the best I could, then you can walk off that field and feel certain."

Action Steps:

Foster a strong work ethic: Cultivating a strong work ethic can lead to personal and organizational success.
Empower and support your team: Allow team members to take charge and make decisions to facilitate natural growth and innovation.
Maintain meaningful traditions and practices: Continuing traditions like company-wide events can strengthen team culture and loyalty.
Focus on training and development: Ensuring your team reaches its full potential addresses skill gaps and positions your team for long-term success and adaptability.
Balance tradition with growth: While pursuing expansion, maintain core cultural values and practices to maintain the essence of your organization.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Empowering Leadership and Family Legacy With Reed Parman of Big Chief Tire

Mike Edge, Reed Parman — Wed, 23 Oct 2024 04:00:00 -0400

Reed Parman is the President and Owner of Big Chief Tire, a company specializing in tire sales and auto services with five locations in Jacksonville, Florida. Big Chief Tire was founded in 1961, and Reed’s leadership has helped maintain its reputation for excellent customer service and long-term employee retention. Reed grew up in the tire business, starting by changing tires as a teenager, and has been instrumental in modernizing the company by implementing a digital inspection process to enhance customer transparency.

In this episode…

The automotive industry can be challenging for consumers to navigate, especially with the growth of large chain stores. How can a smaller business stand out and build customer loyalty?

According to Reed Parman of Big Chief Tire, transparency is key to building trust with customers. This includes using digital inspections to provide visual evidence of necessary repairs and clearly communicate the overall health of the customer's vehicle. Building relationships with customers is another important factor, which can be achieved by having tenured employees who provide consistent and reliable service.

On this episode of Gain Traction, Mike Edge talks with Reed about the history of Big Chief Tire, a family-owned business founded in 1961. He shares how his family has shaped the company's culture and values, emphasizing the importance of empowering employees and creating a family-like atmosphere. Reed discusses the challenges and rewards of running a multi-generational business and highlights Big Chief Tire's commitment to transparency and customer relationships as key differentiators in a competitive market.

Here’s a glimpse of what you’ll learn:

[01:55] How Reed Parman got his start in the tire business as a teenager
[03:08] Why having the right people in the right seats is important
[05:16] The origin of Big Chief Tire through a handshake deal
[06:38] Reed reveals how his great-grandmother saved the family business
[12:31] How empowerment impacts Reed's leadership style
[15:41] Differentiating Big Chief Tire from competitors with transparency and trust
[20:07] Transitioning from handwritten orders to a digital system
[26:55] Reed shares a touching story of family and business resilience

Resources mentioned in this episode:

Quotable Moments:

"It's a huge undertaking to make sure that you have the right people in the right seats."
"When there's trust in the automotive customer relationship, it changes everything."
"If he supports me this much, it's got to be a good idea."
"Our goal is to develop relationships and customers for life."
"Our people are our story."

Action Steps:

Focus on talent placement: Placing the right people in the right seats can boost morale and productivity, addressing the challenge of inefficiency in operations.
Empower and trust employees: Empowering team members fosters innovation and confidence, which can lead to better decision-making and a strong organizational culture.
Prioritize transparency with customers: Implementing practices such as digital inspections can build trust with customers by differentiating from less personable competitors.
Recognize and retain long-serving employees: Maintaining a stable and experienced workforce can be crucial for sustaining business success and continuity.
Adapt and innovate tech: Streamline operations and improve accuracy, meeting the challenge of keeping up with industry advancements.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Overcoming Entrepreneurial Challenges With Jared Kugel of Tire Agent

Mike Edge, Jared Kugel — Wed, 16 Oct 2024 04:00:00 -0400

Jared Kugel is the CEO and Founder of Tire Agent, an innovative e-commerce platform revolutionizing how consumers purchase and install tires across the US. Tire Agent has been recognized as one of the fastest-growing companies, ranking #936 on the Inc. 5000 list, with Jared himself being a 2024 finalist in the New York area's Ernst & Young Entrepreneur of the Year. An expert in automotive, e-commerce, and fintech, Jared is dedicated to providing exceptional customer service and fostering strong partnerships within the tire and automotive industry.

In this episode…

The automotive industry is known for its tight-knit community and loyal professionals who often spend their entire careers in the field. How did one entrepreneur leverage this industry culture to build a successful e-commerce tire business from scratch?

According to Jared Kugel, Tire Agent started with a simple LinkedIn message and evolved through multiple iterations before finding its footing as an online tire retailer. Jared faced numerous challenges, including financial hardships and countless rejections from investors, but persevered through sheer determination and the support of industry connections. His journey highlights the importance of adaptability, resilience, and building solid relationships within the automotive sector.

On this episode of Gain Traction, Mike Edge welcomes Jared to discuss his entrepreneurial journey in the tire industry. They discuss Jared's background, the inception of Tire Agent, early challenges in fundraising and business development, and the company's growth into a successful e-commerce platform. Jared also shares personal anecdotes that illustrate the dedication required to launch a startup in the competitive automotive market.

Here’s a glimpse of what you’ll learn:

[01:54] Jared Kugel's first job and early challenges
[02:56] Managing 15 kids versus managing 100 adults: Jared's perspective
[03:35] The journey from family tire business to founding Tire Agent
[07:39] Jared's LinkedIn message that led to a $750,000 investment
[11:17] How Tire Agent pivoted multiple times before finding success
[17:32] Crazy customer service stories
[21:25] The comprehensive structure of Tire Agent's customer service
[23:24] How Tire Agent partners with dealers for mutual growth

Resources mentioned in this episode:

Quotable Moments:

"I was answering the calls on holidays, weekends, and the middle of the night. I did not celebrate a holiday or birthday; I was all in."
"If it no longer is fun or you don't enjoy it anymore, you shouldn't be doing it — because this is something you'll do half your day."
"You can never be happy if you never experience sadness — you appreciate the highs that much more."
"We want to create a foundation of friendship and family when you're building a business because that's what helps grow."
"Without customers, there is no business; if you take care of your customers, they will take care of you."

Action Steps:

Personalize customer interactions: This builds a deeper connection with customers and ensures they feel valued.
Invest in comprehensive staff training. This will ensure that staff is knowledgeable and prepared to offer the best customer service, reduce errors, and enhance customer satisfaction.
Implement a dedicated post-sale support team: Creating specialized teams for post-sale support, such as warranty handling and package tracking, ensures that customers have a seamless experience even after the purchase.
Leverage multi-channel customer acquisition: By partnering with platforms like Tire Agent, dealers can gain additional customers without extra marketing expenditure, thus diversifying their customer acquisition channels.
Regularly review and update customer service protocols: Adapting to changing market conditions ensures the business stays responsive to customer needs.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Navigating the Road to Trust With Kermit Pridemore of Smoky Hill Auto Service

Mike Edge, Kermit Pridemore — Wed, 09 Oct 2024 04:00:00 -0400

Kermit Pridemore is Co-owner of Smoky Hill Auto Service in Aurora, Colorado, bringing years of family business experience into his own venture. Kermit's approach to business is heavily influenced by his father's lessons on identifying important priorities, championing impeccable customer service and trust-building in the automotive industry. With a keen interest in multi-store operations and staff training, he aims to expand his business while maintaining high service standards. He is also a coach, involved in peer groups and provides SWOT analyses nationwide. Kermit is dedicated to improving the reputation of auto services by focusing on genuine customer care.

In this episode…

The automotive service industry thrives on trust and relationships between businesses and their customers. How can auto service shops build and maintain this trust while providing exceptional service?

According to Kermit Pridemore of Smoky Hill Auto Service, building trust with customers is paramount. He emphasizes the importance of being honest, taking care of people, and offering advice without pressuring them to make immediate repairs. Kermit believes in creating a relational experience for the customer rather than a transactional one, focusing on community trust and delivering the highest level of service in the industry.

On this episode of Gain Traction, Mike Edge chats with Kermit about his family's history in the auto service industry, the story of how he met his wife, and his approach to running Smoky Hill Auto Service. They discuss the importance of soft skills in customer service, learning from successful businesses outside the automotive industry, and Kermit's plans for future expansion.

Here’s a glimpse of what you’ll learn:

[01:29] How Kermit Pridemore's family business legacy shapes his approach to auto service
[02:25] Kermit's daring story about how he met his wife
[03:36] The importance of creating lasting relationships with customers for multi-generational business success
[04:16] Why Kermit believes community trust is the cornerstone of a successful auto service business
[11:19] How personalizing service based on customer needs leads to business growth
[21:12] “One more,” Kermit’s favorite motivational tactic
[28:06] Expansion plans and the road ahead for Smoky Hill Auto Service

Resources mentioned in this episode:

Quotable Moments:

“You start at the bottom; you work every single position in this company if you want to get to the top."
"It's all about people. Why can't we look at what Walmart does, or what Chick-fil-A does?"
"I'd say it is even more valuable, now that service is so much harder to find anywhere."
"I left an outfit that had changed after it was sold because it turned into almost transactional versus relational."
"The terminology my father uses quite often is, 'Hey guys, let's go do this. We can't screw it up any more than the people we've worked for.'"

Action Steps:

Identify what is the most important task at the moment: Prioritizing tasks helps maintain focus and prevents being overwhelmed.
Establish trustworthiness in your business operations: Trust is the backbone of customer retention.
Embrace and maintain high standards across all business locations: Consistency ensures customer satisfaction and sets the stage for expansion.
Personalize services based on customer needs and expectations: Adapting services based on customer profiles can lead to business growth.
Adopt the 'one more' philosophy in daily tasks: The idea of doing 'just one more' can result in significant incremental growth over time.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Steering the Wheels of Change With Chris Barry of Independent Tire Dealer Group

Mike Edge, Chris Barry — Wed, 02 Oct 2024 04:00:00 -0400

Chris Barry is Vice President of Sales at Independent Tire Dealer Group. Since 1998, Chris has significantly contributed to the company's growth. He started his career selling incense door-to-door and later managed an athletic shop frequented by celebrities in Southern California. Chris transitioned into the tire industry with AKH Discount Tires, gaining comprehensive knowledge. At ITDG, he’s played a pivotal role in expanding the group from regional to nationwide, overseeing the introduction of new programs and partnerships. Chris' deep commitment to customer relationships is evident as he continues to drive sales and promote dealer success.

In this episode…

The automotive industry is constantly evolving, with new challenges and opportunities emerging for independent tire dealers. How can these dealers stay competitive and profitable in today's market?

According to Chris Barry of Independent Tire Dealer Group, joining a buying group can provide significant advantages. By pooling resources and purchasing power, independent dealers can access container-level pricing, exclusive manufacturer programs, and increased profit margins. Chris emphasizes the importance of market protection, collaborative relationships among members, and the "band of brothers and sisters" mentality that fosters a family-like atmosphere within the group.

On this episode of Gain Traction, Mike Edge welcomes Chris to discuss his career journey, the growth of Independent Tire Dealer Group, and the benefits of membership. They explore ITDG's expansion plans, the importance of personal relationships in business, and Chris' approach to customer service.

Here’s a glimpse of what you’ll learn:

[01:20] How Chris Barry got started in sales by selling incense in his neighborhood
[03:35] Chris discusses his unique experiences, including his first job parking cars for celebrities
[04:46] How Chris transitioned from retail management to the tire industry
[09:57] Independent Tire Dealer Group’s beginnings and growth from $16 million to hundreds of millions
[11:11] The regional opportunities and market protection ITDG provides its members
[13:13] Why the strength of ITDG lies in the collaborative power of its members
[17:44] Chris outlines the one-, three-, and five-year outlooks for ITDG's expansion
[19:36] How ITDG focuses on member education to maximize their success
[22:52] Chris shares a surprising personal connection to Wayne Gretzky and the NHL

Resources mentioned in this episode:

Quotable Moments:

"When you’re out there selling hoops and meeting people, just kill them with kindness."
"Treat people the way that you expect to be treated."
"My father owned an incense company, and we didn't have a lot of money — he’d give me packs of incense and say, ‘Go sell these if you want money for baseball cards.’"
"We knew it was Thursday nights, and me and the guys would always bring a football, playing catch, and Jim Plunkett would tell us to run routes."
"If you work together, you accomplish a lot."

Action Steps:

Embrace the “kill them with kindness” approach: Emphasizing positivity and kindness in interactions can lead to better relationships and unexpected opportunities.
Collaborate and share resources: Leveraging collective resources enables smaller businesses to compete more effectively via cost-saving and value creation.
Prioritize market protection for stability: Implementing a strategy that respects territorial boundaries establishes a fair and predictable competition field.
Develop versatility and deeper industry knowledge: Expanding one’s understanding of products and services enhances the ability to serve diverse customer needs effectively.
Cultivate a family-oriented culture in business: Building a business environment that values camaraderie and mutual support leads to a more engaged and committed team.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Tires Transformed For Sustainability With David Brandenstein and Mark Kinkelaar of Prism Worldwide

Mike Edge, David Brandenstein, Mark Kinkelaar, — Wed, 25 Sep 2024 04:00:00 -0400

David Brandenstein is the Key Account Manager at Prism Worldwide. Originally from Evansville, Indiana, David boasts a rich background in the chemical materials industry. He retired a few years ago before being lured back into the workforce by Prism. His career has been dedicated to supplying raw materials for daily-use products, leading him to pursue impactful recycling technology projects.

Mark Kinkelaar is the Chief Commercial Officer at Prism Worldwide. An Ohio native and Ohio State alumnus, Mark has had a long career in the chemical industry, with a focus on designing materials for automotive applications and green technology. Currently, he operates at the intersection of commercial and technical operations at Prism, where he is instrumental in leading the company's efforts to repurpose end-of-life tires into valuable new products. In this episode…

The automotive industry is increasingly focused on sustainability efforts, including finding innovative solutions for end-of-life products. What happens to worn-down tires when they are no longer usable on vehicles, and how can they be repurposed?

According to David Brandenstein and Mark Kinkelaar of Prism Worldwide, approximately 300 million tires are disposed of annually in the US alone, equating to about 10 billion pounds of material. While many of these tires are burned or chopped up in landfills, Prism is working to reverse the vulcanization process and transform this waste into valuable raw materials. They are developing technologies to incorporate recycled tire content into new products, such as car mats, thermoplastic elastomers, and even back into new tires — effectively creating a circular economy for tire materials.

On this episode of Gain Traction, Mike Edge welcomes David and Mark to discuss tire recycling and sustainability. They explore the challenges of repurposing tire materials, innovative technologies for reversing vulcanization, and potential applications for recycled tire content in various industries, including automotive, construction, and consumer goods. Here’s a glimpse of what you’ll learn:

[02:27] David Brandenstein's journey from materials supplier to tire recycling innovator
[03:36] Mark Kinkelaar’s transition from automotive seating materials to leading the charge in tire sustainability
[04:29] The unique process Prism Worldwide uses to repurpose end-of-life tires into new products
[05:17] Challenges faced with recycling tires due to the vulcanization process
[06:28] How a single used tire can be turned into multiple useful products
[12:18] Opportunities for dealers to brand and sell sustainable car mats
[18:29] How Prism stays committed to the "green without the green premium" philosophy
[25:51] The importance and personal significance of contributing to a sustainable future

Resources mentioned in this episode:

Quotable Moments:

"The secret to doing it is you have to reverse the polymerization, and that's something that's over 100 years in the making." - Mark Kinkelaar.
"There are two kinds of people — those who are takers and those who try to make the world a better place." - David Brandenstein.
"It's green without the green premium; that's the key." - David Brandenstein.
"We're solving some pretty big problems in a lot of different ways." - Mark Kinkelaar.

Action Steps:

Support sustainable products: this encourages manufacturers to follow green practices, reducing environmental impact.
Encourage transparency. This will pressure companies to improve their sustainability efforts and can boost the demand for recycled materials in new products.
Collaborate for sustainability: Collaboration can scale the use of sustainable materials, significantly reducing waste.
Educate on what’s possible: education helps build consumer confidence in recycled products, driving market demand and inspiring further innovation.
Practice daily sustainability. Individual action can inspire others, creating a collective effort that can have a significant positive environmental impact.

It’s All About The People With Eric Gill at Gills Point S Tire & Auto Service

Mike Edge, Eric Gill — Wed, 18 Sep 2024 04:00:00 -0400

Eric Gill is the President and CEO of Gills Point S Tire & Auto Service. A seasoned entrepreneur, Eric masterminded the expansion of Gills Point S Tire & Auto Service from a solitary tire store to 71 locations across 24 years. His background includes a marketing and accounting degree, state tax return filing for Weyerhaeuser’s corporate department and an impactful tenure as a manager for Target stores. At a young age, Eric pivoted to the tire industry through a merger that set the stage for his current success.

In this episode…

The tire and auto industry constantly evolves, with businesses needing to adapt and grow to remain competitive. How do some companies manage to expand from a single location to a large chain in this dynamic environment?

According to Eric Gill of Gills Point S Tire & Auto Service, the secret to his business’s growth lies in focusing on people and seizing opportunities. He emphasizes the importance of recognizing and nurturing talent from within, which allows for organic expansion by promoting capable individuals to managerial positions. Additionally, strategic partnerships and acquisitions, such as purchasing stores from retiring owners, have expanded the business while maintaining a strong team culture. This approach has enabled Eric to grow his business from a single store to a network of 71 locations over 24 years.

On this episode of Gain Traction, Mike Edge welcomes Eric to discuss his journey from managing a single tire store to overseeing a network of 71 locations. The conversation touches on Eric’s initial steps in the industry and his strategic approach to growth. They also explore the importance of company culture, mentorship, and the challenges of managing a rapidly expanding business. Eric shares how collaboration and shared values have been instrumental in his success in the tire industry.

Here’s a glimpse of what you’ll learn:

[00:03] Eric Gill details his transition from filing tax returns to steering a multi-location tire business
[02:32] How Eric’s early family ties to the tire industry influenced his career
[03:03] The valuable management and retail skills Eric honed working at Target
[05:12] Eric’s strategic approach to business growth and acquisition
[10:43] The importance of creating opportunities for employees within an expanding organization
[16:47] How Point S Tire’s co-op model benefits independent tire dealers
[23:34] The unconventional path to corporate growth and the down-to-earth moments that keep the tire business real

Resources mentioned in this episode:

Quotable Moments:

“If you look back at the end of the day, week, or year, it’s amazing how much stuff we do right.”
“The door is always open, but I want everyone to find their own path.”
“Enjoy all of it — enjoy that journey and create fun memories for everyone that’s around you.”
“Our focus is just making it fun and enjoying what we’re doing.”
“Once you take that leap of faith, the next steps aren’t so scary.”

Action Steps:

Seek out seasoned professionals who can serve as mentors to learn from their wisdom and experience: This exposes you to invaluable insights and shortcuts which can help you avoid common pitfalls and achieve your goals more efficiently.
Embrace a people-first approach to business, investing in relationships with both employees and customers: Strong relationships build loyalty and create a collaborative environment that can drive sustainable growth.
Cultivate adaptability and a willingness to step outside your comfort zone, just as Eric transitioned from the corporate retail world to the tire industry: Being open to change can present unexpected opportunities that spark significant development in your career or business.
Leverage your experience from other industries, applying those principles to build a successful model in a new field: Eric’s retail expertise from Target enabled him to create an effective business and growth strategy for his tire stores.
Identify and focus on your strengths while delegating tasks that are outside your expertise: Recognizing your strong suits and trusting others with tasks they are skilled at can improve your business efficiency and performance.

A Customer-Centric Approach to Success With Brandon Tracey of Bay Area Point S Tire & Auto Service

Brandon Tracey, Mike Edge — Wed, 11 Sep 2024 04:00:00 -0400

Brandon Tracey is the President and Co-owner of Bay Area Point S Tire & Auto Service, which he started working for at the age of 16, initially sweeping floors at Yingling Tire Service before it was acquired by Bay Area. Under his leadership, Bay Area Point S grew and became part of the Point S network, significantly expanding its buying power and industry influence. Brandon's success is built on a foundation of customer care and employee respect, values instilled in him from early mentors in the industry. He leads with a vision that prioritizes quality customer interactions over mere pricing competition. Brandon’s motivational leadership style mirrors the proactive spirit he's fostered throughout his career.

In this episode…

The tire and auto repair industry faces a significant challenge with the low expectations customers have regarding service quality. How can businesses in this sector elevate their customer service to exceed these expectations and foster lasting relationships?

According to Brandon Tracey of Bay Area Point S Tire & Auto Service, the key to addressing this issue lies in adopting a customer-centric approach that emphasizes hospitality and consistent communication. He suggests that businesses should focus on treating customers with respect and gratitude, ensuring they feel valued for choosing their services. By prioritizing customer satisfaction, maintaining open lines of communication, and leveraging tools like Google reviews to gauge and improve service quality, businesses can effectively raise the bar in an industry where customer service expectations are traditionally low.

On this episode of Gain Traction, Brandon joins Mike Edge to discuss his journey from sweeping floors at Yingling Tire Service to becoming the co-owning Bay Area Point S Tire & Auto Service. They explore the importance of mentorship, the value of trade schools, and strategies for finding and nurturing talent within the industry. Brandon shares insights on transforming customer service expectations and emphasizes the significance of a hospitality-driven approach in tire and auto repair.

Here’s a glimpse of what you’ll learn:

[1:29] How Retread, a program by Tread Partners, contributes positively to customer returns and business relationships
[3:43] Brandon Tracey shares his journey from a floor sweeper to General Manager to Co-owner and President
[6:35] The value of treating employees and customers well and how it impacts on business growth
[7:56] How Brian's hands-on experience in various roles contributes to his understanding and leadership of the business
[19:14] Why Bay Area joined Point S and how the network has provided an advantage to compete in the market
[23:49] How Brandon’s personal taste in movies reflects his interest in history and leadership
[24:43] The importance of customer service and the principle of setting fair prices in the auto service industry
[26:35] Why employee autonomy and creativity contributes to better business outcomes

Resources mentioned in this episode:

Quotable Moments:

"I think a lot of people sometimes don't take that chance — that opportunity to learn from people, to take everything in.”
"You can teach people tires, you can teach people everything about them, but you can't teach that work ethic."
"We can be seven locations in Maryland, but we have the power of over 350 Point S dealers in the US."
"Customers today are definitely different. They're all worried about, 'Are they going to call me when it's done? Are they going to keep me informed'?"
"If they write me a big fat check, the least I can do is try to make them laugh today and walk them to their car."

Action Steps:

Prioritize customer service: Improving interactions and communication with customers can set your business apart, as satisfaction often outranks pricing concerns.
Learn from industry veterans: Aspiring leaders can seek mentorship and absorb wisdom from established business figures for long-term career advancement.
Embrace strategic partnerships: Joining networks like Point S can amplify your market presence and fortify your operational capabilities.
Nurture employee autonomy: Granting team members the freedom to innovate can yield superior strategies and forge a stronger, more adaptable organization.
Reinforce the value of work ethic: Recognize that beyond skills, cultivating a strong work ethic in employees is fundamental to delivering the exemplary service your customers deserve.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Art of Scaling Integrity in the Tire Business With Seth Sands of Good Turn Tire & Auto

Mike Edge, Seth Sands — Wed, 04 Sep 2024 04:00:00 -0400

Seth Sands is the Co-CEO of Good Turn Tire & Auto, a company with a portfolio of 14 brands and 35 locations across four states, including Florida, North Carolina, Virginia, and Michigan. With an early career in finance, investment banking, and private equity, Seth shifted gears to focus on family- and founder-owned businesses. He and his partner leveraged their financial expertise to fill a gap in the tire and auto space by utilizing technology and customer-centricity to grow Good Turn Tire & Auto into a substantial platform.

In this episode…

The tire and auto repair industry is undergoing significant changes as businesses adapt to new technologies and customer expectations. How can companies in this sector enhance their growth by focusing on technology and customer experience?

According to Seth Sands from Good Turn Tire & Auto, the key to success in the tire and auto repair industry is leveraging technology to provide a superior customer experience while maintaining a strong focus on both employees and customers. Seth notes that the industry has traditionally been fragmented and has suffered from a lack of scalable technology solutions, which has contributed to a negative reputation. By addressing these challenges, his company has been able to expand from three to 35 locations across four states. Their strategy involves preserving the local brand identity of acquired shops while offering essential support in areas like financial management, marketing, and recruitment, thus enabling these businesses to thrive.

On this episode of Gain Traction, Mike Edge welcomes Seth to discuss the intricacies of the tire and auto repair industry. They explore maintaining local brand identities, managing front and back shop operations, and the importance of customer service. Seth shares his journey from finance to the auto industry, emphasizing empathy and honesty in customer interactions. The conversation also covers market expansion strategies and the importance of succession planning for business owners.

Here’s a glimpse of what you’ll learn:

[1:44] How Seth Sands' journey took him from finance to the fragmented tire and auto industry
[3:46] The “platform” approach that allows local auto brands to thrive under Good Turn's umbrella
[5:25] Why preserving local brand names can be key to retaining customer loyalty
[7:40] Good Turn's strategy for geographic expansion and market density
[9:28] The importance of differentiating the front shop from the back shop to optimize customer experience
[12:07] How a consumerization focus is changing auto shop customer service expectations
[18:15] Insights into employee empowerment and open communication with management
[20:47] Seth discusses his hobbies, including fishing and flying airplanes

Resources mentioned in this episode:

Quotable Moments:

"It's not price, at the end of the day, that people generally care about; it's the experience and how they are treated."
"The hardest thing we can do, or we try to avoid, is to enter a market and get stuck with one or two locations."
"If there's some reason I need to understand something technical, we've got a lot of people that can dumb it down to a way that I can understand."
"The only thing you have is your name and your word — make sure you approach business from doing the right thing."
"Ultimately, it's going to work out. As long as everyone knows that there's this, we're all playing by the same rules of the road."

Action Steps:

Focus on customer experience in every aspect of your business: It creates loyalty and differentiates your offerings.
Prioritize honesty and integrity in all internal and external dealings: This creates trust and builds a solid reputation.
Optimize the alignment between front-end and back-end operations of your business: Strengthening communication between customer-facing employees and technical staff is essential for seamless service delivery.
Develop a clear succession plan or exit strategy long before it's needed: Proactive planning prevents haste and helps maximize value.
Embrace technology and innovative practices to stay competitive: Adopting new technologies enhances customer engagement and business efficiency.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Steering Western Canada's Tire Landscape With James O’Reilly of Tire Trail

Mike Edge, James O'Reilly — Wed, 28 Aug 2024 04:00:00 -0400

James O'Reilly, the Vice President of Trail Tire, is a second-generation tire industry professional with 23 years of experience. With much of his career spent in wholesale, James has navigated the industry waters, inheriting his passion for the business from his father, who clocked in 43 years. He played competitive golf with dreams of turning pro but found his true calling in the tire industry. James has been instrumental in Trail Tire's growth, overseeing the expansion to 63 stores and the addition of a digital e-commerce division. His leadership style emphasizes relationships, strategic partnerships, and adapting to change, which have been integral to Trail Tire's success in Western Canada.

In this episode…

The tire industry in Western Canada is a dynamic and evolving market. How does one company navigate growth and expansion in this competitive landscape?

According to James O'Reilly of Trail Tires, the company has experienced significant growth since its inception in 2019, expanding from six corporate stores to 63 stores across Western Canada. This growth has been achieved through a combination of strategies: acquiring existing businesses, partnerships with existing dealers, forming relationships with established dealers, and organic expansion.

On this episode of Gain Traction, James joins Mike Edge to chat about his journey in the tire industry, Trail Tire's growth strategy, the importance of relationships in business, and the company's approach to balancing corporate and associate stores. They also discuss Trail Tire's brand portfolio, their commitment to supporting their dealers, and James' personal insights on leadership and self-improvement.

Here’s a glimpse of what you’ll learn:

[1:47] James O’Reilly's transition from the golf pro dream to tire industry leader
[3:47] Why effective sales techniques are vital in the tire business
[6:40] The expansion strategy that aligns Trail Tire's growth with market demands
[10:34] The role of a balanced product portfolio in Trail Tire's success
[16:08] How Trail Tire cultivates trust and community among its dealers
[20:07] Books James has found valuable for self-improvement
[23:00] James’ movie recommendation for all entrepreneurs

Resources mentioned in this episode:

Quotable Moments:

"I liked the people — I had a ton of guys I looked up to in the business that were a little bit older than me, that had successful careers."
"When you look back on the relationships, they're the biggest thing."
"We grow as the business allows us to grow, ensuring it makes sense with our strategy and supports our dealers."
"The last thing you want to do is sign somebody on board and then suddenly, you buy a store within their area."
"It's all tied into the partnership, we're really lucky with the dealers we have."

Action Steps:

Focus on building strong relationships within your industry. Relationships can become the backbone of business sustainability and opportunities for growth.
Be open to change and diversification within your business strategy. Flexibility in business practices allows for adaptation to market changes and can lead to profitability.
Develop a carefully curated product portfolio that aligns with your business's strategic goals. A focused selection can streamline operations and enhance brand strength.
Cultivate long-term partnerships by prioritizing trust and clear communication. Building lasting connections with associates can bring stability and foster a community-driven business model.
Invest in continuous learning and self-improvement, both personally and professionally. Embracing knowledge and new perspectives can fuel innovation and personal growth, ultimately benefiting leadership and business development.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Craig Bruneel — Chairman of the Board of Point S Dealers and Owner of Bruneel Point S Tire & Auto

Mike Edge, Craig Bruneel — Wed, 21 Aug 2024 04:00:00 -0400

Craig Bruneel is the Owner of Bruneel Point S Tire & Service, which operates 13 shops across Idaho, and holds the position of Chairman of the Board of Point S Tire & Service. Craig's tenure in the tire and auto service industry began in childhood, where his early exposure to the family business instilled a passion for entrepreneurship and service. His experience encompasses every aspect of the tire business, from creating swim tubes for sale as a young entrepreneur to expanding his family's legacy through the adoption of the Point S co-op model. Craig's leadership has propelled not only his own shops, but also the growth of Point S across the nation.

In this episode…

The tire industry has a rich history of entrepreneurship and family-owned businesses. How can a family-owned tire business thrive across multiple generations?

According to Craig Bruneel of Bruneel Point S Tire & Service, the key to their success lies in hard work, innovative business practices, and a willingness to adapt and take risks. Craig shares how his father started in the tire industry and grew the business despite numerous challenges, emphasizing the importance of resilience and entrepreneurial spirit. He also discusses the value of learning from every experience, whether it's dealing with partnerships, navigating non-compete agreements, or managing a unionized workforce.

On this episode of Gain Traction, Craig joins Mike Edge to chat about the importance of customer service, the evolution of the tire industry, and the role of family in business. Craig discusses maintaining a competitive edge, the significance of community involvement, and the benefits of continuous learning and adaptation in a rapidly changing market. Whether you're an aspiring entrepreneur or a seasoned business owner, Craig offers advice and inspiration for achieving long-term success.

Here’s a glimpse of what you’ll learn:

[2:27] Craig Bruneel shares the story of his great-grandfather's immigration from Belgium to Idaho during World War I
[10:23] How Craig’s father resolved a business partnership dispute by flipping a coin
[10:30] How Craig's father managed to start his own tire business while facing a 250-mile non-compete clause
[14:31] Why Craig decided to pursue a college degree despite planning to take over the family business right away
[18:37] The similarities between running a landscaping business and a tire business
[20:10] The impact of Craig’s father’s involvement in the Idaho legislature on his own role in the family business
[20:29] The importance of competition, efficiencies, and industry changes in running a successful business
[21:06] Future plans for Point S, including national expansion

Resources mentioned in this episode:

Quotable Moments:

"My dad was kind of a farm boy, and he decided he wanted to be in his own tire business."
"An owner of a business has partners if they either don't have any money or don't have any guts."
"Business is business — the same principles apply to us in our little landscaping business."
"Never make a deal that you wouldn't want to be on the other side of."
"If everybody's goal is to solve a problem, to sell a product, to buy a product, those goals stay congruent."

Action Steps:

Embrace your background to inform your business approach: understanding your roots can provide unique perspectives and strengths.
Execute fair business practices by ensuring mutually beneficial transactions: integrity in deals fosters long-term relationships and respect in the industry.
Consider the benefits of cooperative models to bolster your independent business: joining a co-op can provide the support and competitive edge needed for market success.
Continuously learn and adapt, allowing personal growth to impact professional progression: education can broaden your skill set and increase your effectiveness as a leader.
Balance professional drive with personal fulfillment: cultivating hobbies and spending time with family enhances overall well-being.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Steering an Automotive Legacy Forward With Mike Allen of Carfix

Mike Edge, Mike Allen, — Wed, 14 Aug 2024 04:00:00 -0400

Mike Allen is the entrepreneurial owner of Carfix, a three-shop operation in Raleigh and Garner in North Carolina. Serving as the President of the Board of Directors for the Automotive Service and Tire Alliance and hosting the annual ASTA Expo, Mike embodies third-generation excellence in the auto repair industry. With his grandfather founding a multifaceted auto repair business in 1937, Mike was born into an environment where the industry was a staple at home. After taking the helm, he expanded his family legacy, demonstrating growth in both his business and his passion for the automotive service community.

In this episode…

The automotive industry is evolving with new strategies for managing and growing repair businesses. What are the key techniques for increasing customer satisfaction and boosting revenue in the automotive industry?

According to Mike Allen of Carfix, implementing a customer-first approach is crucial for long-term success in the automotive repair business. He emphasizes the importance of transparency, clear communication, and reliable service to build trust and loyalty among customers. Additionally, Mike discusses the significance of adopting the latest technologies and training staff to stay updated with industry advancements, which can lead to more efficient operations and higher customer satisfaction.

On this episode of Gain Traction, host Mike Edge welcomes guest Mike Allen to discuss various strategies for enhancing business performance in the automotive repair sector. They cover topics such as effective marketing techniques, the benefits of investing in staff development, and the role of innovative tools in streamlining repair processes. The conversation also touches on the challenges faced by automotive repair businesses and practical solutions to overcome them.

Here’s a glimpse of what you’ll learn:

[0:12] How automotive entrepreneur Mike Allen expanded his family's legacy to three successful shops
[2:12] Mike shares his journey from being a child in the car business to a leader shaping the industry's future
[2:46] Why community involvement and customer service are important in building a lasting automotive business
[4:45] The effective growth strategies of acquiring existing businesses and integrating them into a larger operation
[9:00] How to elevate your automotive company with a focus on relational rather than transactional business models
[25:08] The simple yet powerful core values that drive the business and personal life of a seasoned entrepreneur

Resources mentioned in this episode:

Quotable Moments:

"You're a dumbass if you don't go back to the business and take it over from dad because it's such a great operation."
"He trained me to negotiate with vendors and how to read financial statements and how to try to recruit, hire, retain, that kind of stuff, which I'm very thankful for."
"We're in the hospitality business. It just so happens that the product we sell is fixing cars, right?”
"If somebody calls looking for tires, they're not going to get tires anywhere other than here."
"Be nice, tell the truth, have fun, and be thankful."

Action Steps:

Harness legacy knowledge: embrace and leverage the experience and insights from previous generations to inform modern business practices.
Prioritize relational business models: shift the business focus from mere transactions to nurturing long-term relationships, ensuring repeated business and customer loyalty.
Broaden skill sets in business: focus on understanding broader business skills like vendor negotiations and financial management rather than just technical expertise.
Expand strategically via acquisition: explore the acquisition of existing businesses as a growth strategy to increase market share efficiently.
Foster core values: embed the company culture and personal life with essential principles such as integrity, gratitude, and enjoyment of work, leading to a complimenting and balanced lifestyle.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Man Behind The Hit Show Muscle & Classics, E. Red

Mike Edge, E Red — Wed, 07 Aug 2024 04:00:00 -0400

E. Red is the enterprising force behind the TV hit show Muscle and Classics, where he serves as producer, director, and star. Born and raised in Savannah, Georgia, E. Red grew up in a large, car-loving family which set the foundation for his passion for the automotive industry. He has garnered extensive knowledge in car restoration and motorsports, leading him to create content that educates and inspires fellow car enthusiasts. E. Red’s dedication to the craft has resulted in a thriving TV show that resonates with viewers of all backgrounds.

In this episode…

Growing up in a big family in Savannah, Georgia, E. Red was surrounded by cars and motorsports from a young age, which instilled in him a passion and knowledge for classic muscle cars. But where did this journey take him, and how did he become a successful producer, director, and star of his own TV show, Muscle and Classics?

E. Red’s family and exposure to motorsports at a young age led him to develop a strong work ethic and a variety of skills, including framing houses, working as a longshoreman, and eventually creating his own TV show. He emphasizes the importance of hard work, determination, and adapting to changes in the industry. Through his show, E. Red shares his passion for cars and motorsports, interviewing experts and enthusiasts from all walks of life.

On this episode of Gain Traction, Mike Edge welcomes E. Red to discuss his journey from Savannah to TV stardom. Starting with his childhood love of cars and influenced by family traditions, he shares personal stories of multi-generational car enthusiasm and how he created Muscle and Classics, which airs on Tubi, Paramount, Fox Soul, and Joy TV. Facing personal challenges head-on, E. Red discusses the show's evolution, his battle with cancer, and his vision for the future of the show.

Here’s a glimpse of what you’ll learn:

[00:18] How E. Red began his journey in the automotive industry
[03:14] E. Red’s multifaceted work experience prior to starting Muscle and Classics
[06:03] The sentimental value of family, vehicles, and the impact on E. Red's life and career
[08:49] Where to watch Muscle and Classics and what the show offers
[11:45] The importance of storytelling and letting people share their unique automotive experiences
[16:35] E. Red's strong support for veteran recognition and their contribution to motor history
[21:17] The meticulous process of auto restoration featured on Muscle and Classics

Resources mentioned in this episode:

Quotable Moments:

"If you keep God first and stay in your lane, life's journey becomes a route worth navigating."
"Family is like the engine of a car; it's the power that drives you forward."
"Restoring a classic car is like restoring a piece of history — one that tells a story and revs the soul."
"Motorcycles and classic cars aren't just machines; they're vessels of freedom and memories."
"By involving my family in my work, I not only pass down knowledge, but fuel their passion for creation."

Action Steps:

Involve family in your passions: Family unity amplifies success and makes the journey more rewarding; it builds a robust support system.
Embrace change in the industry: Being agile in business strategies ensures long-term sustainability and capitalizes on evolving consumer preferences.
Recognize and honor veterans: Veterans have played a crucial role in shaping industries, and recognizing their service fosters a more appreciative community.
Educate and inspire through media: Providing educational content through media empowers audiences and fills knowledge gaps in niche interests.
Persevere through personal challenges: Personal resilience leads to professional success, demonstrating that determination can overcome the toughest obstacles.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

ITDG Tire Dealer of The Year - Wilks Tire & Battery Service - Logan Wilks

Mike Edge, Logan Wilks — Wed, 31 Jul 2024 04:00:00 -0400

Logan Wilks is the Vice President of Wilks Tire & Battery Service, a family-owned company with a rich history originating from the post-World War II era. Under his leadership, the company has nearly doubled its locations, expanding their footprint throughout Alabama, Tennessee, and Georgia, including two retread plants and a distribution center. He is known for his forward-thinking approach, balancing aggressive growth with a strong emphasis on taking care of employees and customers. With a background triple-majoring at the University of Alabama and further education in Norway, Logan brings a global perspective fused with deeply rooted familial values into running the business.

In this episode…

Imagine surviving a World War II plane crash, starting a local service station, and then building a legacy that extends through generations and across state lines. How can one person's miraculous survival and entrepreneurial spirit ignite a family brand that prides itself on extraordinary service and integrity?

According to Logan Wilks of Wilks Tire & Battery Service, his grandfather Bill Wilks' survival during World War II and subsequent founding of the company laid the foundation for a thriving family business built on exceptional service and integrity. Bill’s success story has grown from a humble business to a thriving enterprise encompassing 12 locations across three states, two retread plants, and a distribution center. Logan attributes the company's success to a focus on taking care of people, working with integrity, and giving back to the community — values instilled by his grandfather and carried forward by subsequent generations.

On this episode of Gain Traction, Logan joins host Mike Edge to discuss the poignant history of a family business forged in the aftermath of World War II, chronicling its growth from a single man's vision to a thriving operation spanning multiple states. Logan shares insights into their expansion strategy, focusing on acquisitions and the intrinsic value of employees and customer service. He highlights the importance of personal growth and its impact on the company's development.

Here’s a glimpse of what you’ll learn:

[2:09] The riveting story of the company's founder's near-death experience in World War II
[10:10] Why Wilks Tire & Battery Service prioritizes employees and customers
[13:47] The strategy of choosing acquisitions over starting new businesses
[16:14] Why the recent expansion into Georgia is significant for Wilks Tire & Battery Service
[17:16] Logan Wilks shares his distinct perspective on setting achievable goals for company growth
[20:59] The profound and inspirational life motto that guides Logan personally and professionally
[23:58] Logan discusses his love for travel and some favorite destinations around the world

Resources mentioned in this episode:

Quotable Moments:

"You be happy. The world's out there. If you ever want to come back to the business, it's here."
"If I didn't come back to the business then, I may never do it."
"We take care of our people, we take care of our employees, and in return, we expect them to take care of our customers."
"The tire industry is just fun."
"I told myself, and told my father, I'll give it one year, and we'll see what happens."

Action Steps:

Embrace your history and use it as a foundation for growth, as Logan did by continuing the legacy of his family business. Effective because it leverages existing goodwill and experience while promoting a culture of integrity and service.
Foster strong relationships with both employees and customers to ensure the longevity of your business. Vital for creating a supportive working environment and ensuring quality customer service, as prioritized by Wilks Tire.
Consider acquisitions as a means of growth to capitalize on established customer bases and experienced staff. Helps quickly expand your business and mitigate the risks associated with starting from scratch, as demonstrated by Wilks Tire's strategy.
Set clear goals for expansion that are ambitious yet realistic, similar to Logan's aim for two to three acquisitions per year. Provides focus and direction for your business growth efforts without overextending resources.
Incorporate a personal life philosophy into your business practice, mirroring Logan's inspiration from Martin Treptow's wartime pledge. Encourages a sense of personal responsibility and dedication to the success of the broader endeavor.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Ownership, Acquisitions, and Mergers With Tommy Gaynor and Chris Garman of Sun Auto Tire & Service

Mike Edge, Chris Garman, Tommy Gaynor — Wed, 24 Jul 2024 04:00:00 -0400

Chris Garman, Vice President of Business Development at Sun Auto Tire & Service, built up his family's auto service business from three to nine stores before selling to Sun Auto in 2019. He leads the company's mergers and acquisitions, significantly expanding its footprint.

Tommy Gaynor, Director of Mergers and Acquisitions at Sun Auto, joined the company after acquiring his family's successful auto repair shops. With a history in 20 groups and a deep understanding of the industry, Tommy works closely with Chris to grow Sun Auto across various markets. Together, they share a passion for auto service excellence and helping business owners transition smoothly through acquisition.

In this episode…

Are you an auto service business owner mulling over an exit strategy but wondering if you're "big enough" for acquisition? Is there a strategy that guarantees the continuity of your legacy and provides growth opportunities for your team? Could you envision a future where your hard work pays off for everyone involved?

According to Tommy Gaynor and Chris Garman of Sun Auto Tire & Service, there are significant opportunities for owners of single stores and small chains to sell their businesses to larger companies like Sun Auto. They emphasize that while major acquisitions often make headlines, they are equally interested in purchasing individual stores or smaller groups, especially if they have strong teams. Chris and Tommy stress the importance of having an exit strategy and encourage owners to start thinking about preparing their businesses for sale well in advance, even if they're not ready to sell immediately. They also highlight the value of retaining existing teams during acquisitions, viewing the employees as a crucial asset.

On this episode of Gain Traction, Chris and Tommy join host Mike Edge to delve into the intriguing world of business acquisitions within the auto service industry. They discuss their journeys from running family-owned shops to becoming drivers of Sun Auto's dynamic expansion, helping owners navigate the exit process. With a people-first strategy and a track record of employee growth and retention, Chris and Tommy highlight the win-win scenarios they strive to create in every deal.

Here’s a glimpse of what you’ll learn:

[1:49] The origin stories of Chris Garman and Tommy Gaynor in the auto service industry
[4:37] The process of selling an auto service business to Sun Auto
[5:17] Chris Garman's transition from architecture management to leading a family auto business and beyond
[8:13] The internal culture of Sun Auto and its approach to business acquisitions
[10:48] Why showing gratitude and appreciation can pivot your business culture
[19:22] How Sun Auto views the private equity sponsorship's role in company growth
[22:45] The value of quality over quantity in acquisitions
[29:00] An important experience that changed the way Tommy did business

Resources mentioned in this episode:

Websites:

Quotable Moments:

"We're just trying to build a great company, and that's the bottom line." - Chris Garman
"You can raise the attitude with gratitude." - Tommy Gaynor
"All of our managers, all of our tenured service advisors, all the master technicians, all still work there." - Tommy Gaynor
"The biggest thing they get is opportunity." - Chris Garman
"The people that work for them are super valuable; they understand that they've put great people in great positions to be successful." - Chris Garman

Action Steps:

Develop Your Exit Strategy Early: Reflect on your current business and create a roadmap for future transitions.
- It's important to plan ahead; knowing your endgame ensures continuity and opens opportunities for your team.
Create a Culture of Gratitude: Integrate genuine appreciation into your leadership style to foster a positive environment.
- Demonstrating gratitude consistently has proven to enhance team morale and productivity, as highlighted by Tommy's example.
Embrace Opportunities for Learning: Always assume you can learn from others and provide learning opportunities for your Staff.
- By acknowledging that everyone has something to teach us, we promote an atmosphere of continuous improvement and expertise sharing.
Equip Your Team for Growth: Place people in positions where they can succeed and grow with the company.
- Investing in talent development leads to higher employee retention and a resilient business model, as seen at Sun Auto.
Build Strong Industry Relations: Maintain good relationships with peers and competitors in your field.
- Networking and sharing insights, as Chris and Tommy practiced through their 20 groups, can lead to mutually beneficial opportunities.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Driving Innovation: From a Steel Worker’s Son to an Industry Leader With Mike Graber of Toyo Tires

Mike Edge, Mike Graber — Thu, 11 Jul 2024 04:00:00 -0400

Mike Graber is the President and CEO of Toyo Tires, a role he has embraced with vigor since joining the company in 2013. With a foundation in truck part sales and an eight-year tenure in various roles at Michelin, Mike's experience spans across the industry from sales to product development. In addition to a passionate commitment to product quality and customer engagement, Mike’s leadership reflects his belief in the significant role genuine relationships and people play in the success of the tire industry.

In this episode…

Have you ever considered how the leaders in the tire industry keep their wheels spinning in the right direction? The right blend of leadership, innovation, and community engagement can turn any company into an industry powerhouse. But how does one navigate the intricate paths that lead to success in such a competitive market?

Seasoned tire industry professional Mike Graber of Toyo Tires explores the heart of what makes a leader effective in the tire industry. Highlighting Toyo Tire's reputation for high-quality products, Mike shares key strategies for customer re-engagement, emphasizing the role of a passionate team in fostering a high-energy corporate environment. With a career encompassing various roles, his story is a blueprint for embracing change and leveraging partnerships to enhance brand visibility.

In this episode of Gain Traction, Mike Edge chats with Mike Graber, the President and CEO of Toyo Tires, about nurturing leadership and growing a quality-centric brand. Mike provides an insider's look into Toyo Tire’s approach to innovation, such as developing an EV tire and enhancing wet traction performance. He also delves into the value of humbly learning from industry role models, balancing a genuine management style, and the symbolic parallels between golfing and leadership.

Here’s a glimpse of what you’ll learn:

[4:26] Mike Graber’s fascinating background and rise to leadership in the tire industry
[7:53] The significance of people and sincerity in the tire industry's success and innovation
[14:14] How Toyo Tires builds its high-energy environment and cultivates customer loyalty
[17:40] Insight into Toyo Tires' passionate community culture and impactful social media strategies
[21:30] How partnerships, like the one with UFC, enhance brand loyalty and showcase products
[28:02] The importance of authenticity in leadership and the pursuit of personal interests for growth

Resources mentioned in this episode:

Companies:

Michelin

Websites:

SEMA

Quotable Moments:

"It's not just about the tires; it's the people behind them that drive our success."
"Returning to Toyo was like coming back home — the industry's genuineness was always the draw for me."
"We're not just selling tires; we're building a community, a brotherhood among our customers."
"Innovation is key, but without a passionate team, the wheels don't turn as smoothly."
"Golf has taught me life lessons that I apply to my leadership style — strategy over power, always."

Action Steps:

Engage with your customer base on a personal level: Mike's success with Toyo highlights how genuine customer interaction can improve brand loyalty.
Innovate continuously to meet emerging market needs: Toyo's development of new products, like an EV tire, demonstrates the importance of staying ahead in technology trends.
Encourage a company culture of passion and teamwork: Toyo's energetic environment at SEMA is a testament to the effectiveness of a collaborative and enthusiastic team.
Build strategic partnerships to expand brand visibility: The partnership with UFC underscores the power of well-aligned collaborations for broader exposure.
Cultivate both leadership abilities and personal interests: Mike's approach to authentic leadership and embracing hobbies, like golf, points to the need for a well-rounded personal and professional life.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

From Family Business to Tire Titans With Joe and John Inchiostro of St. Louis Wholesale Tire

Mike Edge, Joe Inchiostro, John Inchiostro — Thu, 20 Jun 2024 04:00:00 -0400

Joe Inchiostro is the Owner and CEO of St. Louis Wholesale Tire. His cousin, John Inchiostro, is Operations Manager. The company is renowned for providing hard-to-find tires and other specialty products in the automotive industry. Their fathers founded St. Louis Wholesale Tire, which started in their living room and eventually grew into an enterprise serving a national customer base. Together, Joe and John have expanded the company's offerings, introducing their own AIRLOC brand inner tubes and positioning St. Louis Wholesale Tire as a silent partner to wholesalers needing unique tire solutions.

In this episode…

The story of St. Louis Wholesale Tire is a true testament to the American dream; two brothers steered their business from brokering tires out of their father's living room to leading a tire industry empire. How did these two brothers manage to create a culture that prioritizes people over profits, fostering a sense of belonging that transcends the boundaries of a traditional workplace?

According to cousins Joe and John Inchiostro, the secret to St. Louis Wholesale Tire's success lies in the unbreakable bond between the founders and their commitment to treating employees like family. From the very beginning, their fathers — who are the founding brothers — instilled a philosophy of putting relationships first, understanding that money comes and goes, but the connections they forge are invaluable. This mindset permeates every aspect of the business, creating an environment where employees feel supported and valued. Whether it's accommodating family emergencies or celebrating personal milestones, the company's leadership recognizes that a happy and fulfilled workforce is the key to long-term prosperity.

In this episode of Gain Traction, Joe and John talk with host Mike Edge about the evolution and modernization of the family tire business. They reveal how they managed to reinvent their business repeatedly to stay ahead of market trends. The cousins emphasize relationships over profits, exceptional service, and the unique products that set them apart. They discuss their approach to customer service, the significance of offering a broad product range, and strategic partnerships with geographic distributors.

Here’s a glimpse of what you’ll learn:

[01:52] How St. Louis Wholesale Tire began as a true American success story
[10:28] The inception of the AIRLOC brand and how it became pivotal for business growth
[13:27] Strategies St. Louis Wholesale Tire employed to navigate industry changes
[15:45] The importance of responding to customer demands with innovative solutions
[17:59] How the ATV Tire Bible came to be a testament to the company's market adaptability
[23:20] The services and support offered by St. Louis Wholesale to other wholesalers
[28:10] How Joe and John Inchiostro embody the philosophy of "time and pressure" in business growth

Resources mentioned in this episode:

Companies:

Websites:

Traction Summit

Quotable Moments:

"I really feel like it's a true American success story of taking everything you’ve got, taking a shot at it, and you're all in."
"Pressure and time. One small move a day, one good decision. Over the course of a year, you will move mountains."
"We want the employees to feel like they're part of our family. Handle your own troubles; we'll handle ours. We're here for each other."
"We try to go above and beyond just the sale of the tire and provide convenience, service, and quality. Really, value is what we're trying to provide."
"If there's something wrong, we'll make it right. We're not worried about that tire. It's the relationship. We want to build trust."

Action Steps:

Adopt a "time and pressure" approach to business challenges.
- This patient and persistent approach is proven by the Inchiostro's success and reinforces the importance of incremental progress [00:28:10].
Embrace your unique history and expertise to carve out a niche in the market.
- Understanding your distinct strengths can set you apart from competition, just as St. Louis Wholesale Tire's specialty in rare tires did [00:06:04].
Make strategic partnerships for business growth and market expansion.
- Collaborating with other companies, as St. Louis Wholesale does with tires, can increase your reach and create mutually beneficial relationships [00:21:33].
Innovate by responding to customer demands with practical solutions.
- Addressing client needs with forward-thinking products and services, like the seller return program, can drive subscriber confidence and loyalty [00:15:45].
Prioritize relationships in every aspect of the business.
- Building trust and treating customers as friends, as Joe and John Inchiostro do, can foster a positive reputation and long-term success [00:30:36].

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Scheduling Service Appointments With Ease With Steven Fafel of AutoOps

Mike Edge, Steven Fafel — Wed, 05 Jun 2024 04:00:00 -0400

Steven Fafel, Co-founder of AutoOps, has innovatively shaped the automotive service industry through his online scheduling tool that integrates with most shop management systems. With a background in building software for rock climbing gyms with his brother, Steven pivoted to AutoOps to address a need for better customer engagement and streamlined scheduling in the auto repair space. Known for his commitment to excellence and deep understanding of customer behavior, Steven brings care and dedication to his field.

In this episode…

Has the traditional way of scheduling and customer engagement been eclipsed by modern technology? What does it take to redefine the dynamics of auto shop operations in a customer-centric economy? Can a change in the approach, integrated with the right tools, elevate both service efficiency and customer satisfaction?

According to Steven Fafel of AutoOps, his company’s software presents a solution to a common problem — scheduling service appointments with ease. He emphasizes the necessity of connecting marketing efforts with scheduling tools to capture and retain customers effectively. With a strong focus on customer reengagement and making the user's journey seamless, Steven highlights the importance of IP targeting and using tools like AutoOps for online scheduling, which is crucial for optimizing a shop's performance.

On this episode of Gain Traction, Mike Edge chats with Steven about putting the customer first in automotive operations. The conversation reveals how paying close attention to client behavior and leveraging smart scheduling can transform the auto service experience. Steven not only shares his company's advances in scheduling innovation, but also delves into the importance of cultivating a customer-friendly environment, suggesting that shops can actually choose their clientele to foster better relationships.

Here’s a glimpse of what you’ll learn:

[2:02] Why North Carolina is becoming an automotive hub
[2:39] Steven Fafel shares his journey from Lancaster, Pa. to the forefront of automotive innovation
[3:08] Why tire and auto repair shops are starting to choose their customers more carefully
[7:53] How online scheduling with AutoOps can revolutionize a shop's efficiency
[8:35] The continual enhancements to the scheduling software for the evolving needs of auto shops
[19:05] Why integrating marketing efforts with scheduling tools is crucial for business growth
[33:36] Steven explains AutoOps' customer-centric approach and focus on providing value

Resources mentioned in this episode:

Quotable Moments:

"I keep trying to get my car into the shop, and I can never pick a time — that's where AutoOps comes in." - Steven Fafel
"North Carolina is becoming the second automotive center of the world right now." - Steven Fafel
"It's not just about getting customers to call, we can't get your service advisors to be nice; we need both." - Steven Fafel
"All we do is online scheduling — that's all we focus on." - Steven Fafel
"Whatever you do, be all there. It's about being present and focusing on the task at hand." - Steven Fafel

Action Steps:

Implement online scheduling: Consider leveraging an online scheduling system like AutoOps for efficiency and customer convenience. It directly fosters ease of access, as Steven explained by sharing anecdotes from his own family's experience.
Customer reengagement programs: Utilize IP targeting or other tools to reengage lost customers, as described by Steven when discussing Tread Partners' approach.
Attend industry summits: Networking and learning at automotive events can provide valuable insights into industry trends and practices.
Filter your clientele: Be selective about your customers to create a more positive and productive service environment.
Continual improvement: Always look for ways to enhance your business, be it through software upgrades or customer service training, to keep up with evolving industry standards.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

From New Leads to Loyal Customers: Marketing Insights With Neal Maier, Co-Founder of Tread Partners

Mike Edge, Neal Maier — Wed, 29 May 2024 04:00:00 -0400

Neal Maier is Co-founder of Tread Partners, an agency that specializes in marketing for the tire and auto repair industry. With a history of running shops and an entrepreneurial spirit, Neal has developed a nuanced understanding of the challenges businesses face in customer acquisition and retention. His expertise is in creating tailored marketing strategies, particularly leveraging a unique framework named DRIVE, helping businesses engage with customers at every lifecycle stage. Neal offers a blend of practical experience and innovative solutions to foster growth and longevity in the automotive market. His insights have been transformative for many multi-location operations seeking to navigate the complex landscape of digital marketing.

In this episode…

Imagine being able to pinpoint exactly why customers keep coming back to your business – or why they don't. What if there was a way to align every marketing dollar with a clear goal across your company's entire lifecycle?

According to Neal Maier of Tread Partners, the innovative DRIVE framework can revolutionize how tire and auto repair businesses approach customer engagement and marketing. DRIVE entails visually mapping all the different marketing tactics and activities a business engages in, and understanding where they fit in the customer lifecycle. It involves laying out all the marketing pieces on a board and identifying where there might be blind spots. The framework allows businesses to evaluate their marketing efforts every 90 days and make informed decisions about where to allocate their marketing budget. The DRIVE process is meant to be a quick 15-minute exercise, but it provides a comprehensive view of a business's marketing efforts and helps identify areas for improvement or new tactics to try.

On this episode of Gain Traction, Neal joins host Mike Edge to talk about a fine-tuned approach to marketing within the tire and auto repair industry. He shares how the DRIVE framework streamlines marketing efforts and ensures that no customer is left behind. Neal also discusses the importance of human connection in an increasingly automated world and provides a glimpse into the future of industry-specific marketing at the Traction Summit.

Here’s a glimpse of what you’ll learn:

[1:51] Why focusing solely on new or existing customers may be imbalanced and ineffective
[6:11] How automated systems may fall short in maintaining customer attention
[11:58] Why constant evaluation of marketing efforts is necessary
[15:18] The complexities of measuring marketing ROI
[19:59] The value of scrutinizing marketing expenses
[23:13] How to attend the Traction Summit of 2024

Resources mentioned in this episode:

Special Mentions:

Related Episodes:

Discussing Generational Tire Shops with Randy O'Connor, Bobby Gillespie, Kayla Heiar, and Kyle Moore

Quotable Moments:

"I miss the interactions, but I do not miss hearing my own voice."
"The customer lifecycle is certainly no different; there are so many complexities about this business."
"It's cheaper to retain a customer than it is to acquire a new one, depending on your business model."
"Why leave customer retention to chance when it can be so much more than just sending reminders?"
"There's no one right way to market either; it comes down to that customer lifecycle every time."

Action Steps:

Implement the "DRIVE" framework to align marketing efforts with your customer's lifecycle stages: This addresses the challenge of uncoordinated marketing and ensures every tactic supports progression from potential to loyal customers.
Regularly evaluate marketing strategies every 90 days to adapt and improve efforts: Consistent evaluation helps in identifying what works and what doesn't, maximizing the effectiveness of your marketing spend.
Focus on both acquiring new customers and retaining existing ones for balanced business growth: Balancing acquisition and retention avoids the pitfall of an unidirectional strategy which can lead to missed opportunities or unsustainable growth.
Use a variety of metrics to measure the marketing ROI, especially for tricky channels like billboards: This overcomes the difficulty of quantifying returns on certain marketing investments, ensuring all efforts are justifiable and results-oriented.
Embrace periodic changes and be willing to cut underperforming marketing tactics: Flexibility and responsiveness to data prevent financial waste on ineffective strategies and encourage innovation and continuous improvement.

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Small Beginnings, Big Success With Nick Fox and Vanessa Larson of Gills Point S Tire & Auto

Mike Edge, Nick Fox, Vanessa Larson — Wed, 22 May 2024 04:00:00 -0400

Nick Fox is the Regional Manager of Gills Point S Tire & Auto, holding the role for over nine years. His dedication to continuous improvement, coupled with a strong work ethic and self-motivation, sets him apart. Nick's profound product knowledge and customer-centric approach foster unparalleled loyalty and satisfaction, reflecting his commitment to delivering exceptional experiences.

Vanessa Larson is the Marketing Manager of Gills Point S Tire & Auto. She has been with the company since 2020, initially starting as an office manager and bookkeeper before being promoted in 2022. Vanessa previously worked as a project manager with Iron Forge.

In this episode…

The tire and auto repair industry is full of inspiring stories and innovative ideas. But how can shop owners build thriving businesses while staying connected to their local communities?

According to Nick Fox and Vanessa Larson of Gills Point S Tire & Auto, the ideal business strategy involves thinking outside the box and creating unique marketing campaigns that bring people together. Their annual soapbox derby in Helena, Montana is a prime example — it started as Nick's idea to do something different, but Vanessa's implementation skills turned it into a massive community event. With live music, food trucks, and creative car designs, the derby engages customers, attracts sponsors, and showcases the personalities behind their shops. It's this kind of authentic community involvement that helps Point S stand out and attract top talent who want to be part of something fun and impactful.

On this episode of Gain Traction, Mike Edge welcomes Nick and Vanessa to chat about their innovative soapbox derby event. They also discuss the recent merger between their company and Gills, finding an "implementer" to turn ideas into reality, and discuss key principles like focusing on your strengths.

Here’s a glimpse of what you’ll learn:

[5:23] The advantages of building a family business and growing through strategic acquisitions and mergers
[9:12] How creative marketing campaigns can generate buzz and stand out from the competition
[15:08] Merging with larger organizations to expand reach while maintaining a distinct identity
[20:01] Seeking leadership roles to learn from mentors and guide new market growth
[23:15] Chasing small, daily improvements to achieve long-term growth
[26:03] The importance of maximizing strengths rather than worrying about weaknesses
[28:10] Building a strong company culture by encouraging open communication, teamwork, and a shared sense of purpose

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Discussing Generational Tire Shops With Randy O'Connor, Bobby Gillespie, Kyle Moore and Kayla Heiar

Mike Edge, Randy O'Connor, Bobby Gillespie, Kyle Moore, Kayle Heiar — Wed, 15 May 2024 04:00:00 -0400

Randy O'Connor, Owner of Dealer to Dealer Development Group, is a strategic specialist known for his prowess in analyzing and enhancing processes. With a track record spanning roles at Colony Tire, American Tire Distributors-Tire Pros, DSP20 Group, and Big Brand Tire and Service, Randy brings a wealth of experience to the table. He leverages his expertise to empower independent businesses in the tire and auto service industry, guiding them toward long-term success and excellence as best-in-class operators.

Bobby Gillespie carries on his family's long-standing tradition as the current manager of Gillespie Tire and Automotive Service in Prattville, Alabama. After his father became the city's mayor in 2011, Bobby stepped up to lead the family business, drawing on his diverse responsibilities to steer the team toward continued success and growth. As a third-generation manager, Bobby has proven adept at upholding his family's legacy while adapting to new challenges in the local tire and automotive industry.

Kyle Moore is the Owner and Regional Manager of Moore Tires, a tire and automotive chain with six locations in Illinois. He oversees multiple stores while working alongside his sister Kayla, who is his business partner. Kyle takes immense pride in his family's business, which was started by his parents in 1991 — he is driven to continue its growth and success in the future.

Kayla Heiar, Chief Administrative Officer at Moore Tires, has been an integral part of the family business since her early years, taking pride in its growth from a two-bay pole barn to a six-store operation. Her biggest accomplishment has been leading the company through a successful total software change after over 20 years on the same systems, showcasing her exceptional planning and organizational skills.

In this episode…

Transitioning leadership from one generation to the next within a family-run tire business often leads to conflicts and resistance, as the founders may have a tight grip on the company they built from the ground up. How can generational businesses navigate this transition smoothly?

According to Randy O’Connor from Dealer to Dealer Development Group, Bobby Gillespie from Gillespie Tire and Automotive Service, and Kyle Moore and Kayla Heiar from Moore Tires, it’s important to lean on open communication, mutual respect, and an understanding of each other's perspectives. The younger generation must approach change with diplomacy and recognize that their fresh ideas, while valuable, should complement the legacy and wisdom of their predecessors. Conversely, the founders must be willing to let go, trust their successors, and embrace adaptability to foster growth and evolution within the company. Striking this balance through effective dialogue and a willingness to compromise on both sides is crucial for a seamless generational shift in leadership.

On this episode of Gain Traction, Randy, Bobby, Kyle, and Kayla join host Mike Edge to discuss their experience with generational tire shops. Key lessons include navigating the transition between generations through open communication and respect, embracing fresh ideas while honoring the legacy, building trust and earning respect from employees and customers, upholding core values across generations, and seeking guidance from industry groups and mentors.

Here’s a glimpse of what you’ll learn:

[7:56] Strategies for rebuilding and persevering through major business setbacks like fires or other disasters
[10:25] How to navigate the challenge of transitioning leadership and decision-making from the founding generation
[13:03] How to build and leverage a strong team of experts as the business grows
[15:18] How to balance the founder's experience with the need for modernization to drive growth
[26:48] Effective ways to motivate and lead employees, setting the right tone and company culture
[27:26] Learning from others’ mistakes to avoid them in your own business
[29:42] The impact of maintaining a positive attitude as a leader has on employees and customers
[29:56] The importance of integrity and making decisions based on what is right for all stakeholders
[31:38] Strategies for gaining trust and respect from employees and customers when taking over a family business

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Winning Wholesale Tire Division With Douglas Kershaw of KAL Group

Mike Edge, Douglas Kershaw — Wed, 08 May 2024 04:00:00 -0400

Douglas Kershaw is the Executive Vice President of KAL Group, a freight and truck parts company with numerous divisions. Prior to joining KAL Group, Douglas had an extensive career in the tire industry, previously serving as President of BKT Tires in North America. With his diverse background spanning television broadcasting, the rubber industry, and various leadership roles, Douglas brings a wealth of experience to his current position at KAL Group, where he is responsible for establishing a new wholesale division focused on tires and parts for the agriculture, construction, and truck markets.

In this episode…

Launching a successful new wholesale division can be challenging, but it’s certainly possible if you follow the necessary steps and implement key elements.

According to Douglas Kershaw, from the KAL Group, you should start by building a strong, committed team and empowering them to make decisions as if it were their own business. He stresses the need for integrity, clear communication, and continuous improvement, even when facing the challenges of starting a new division. Douglas' five core principles — integrity, commitment, entrepreneurial thinking, teamwork, and never being satisfied — offer a framework for anyone to adopt as they seek to launch and grow a business or a career.

On this episode of Gain Traction, Mike Edge gets Douglas' thoughts on launching a new wholesale division. Douglas shares his career journey, from a start in TV reporting to pivoting into the rubber industry and eventually becoming president of a tire company. He advocates for empowering a strong, committed team and how his diverse background has provided him with a unique perspective in the tire industry.

Here’s a glimpse of what you’ll learn:

Highlights of Douglas Kershaw’s early career in broadcast journalism interviewing basketball legends like Michael Jordan and Magic Johnson
Why Douglas pivoted from TV to the rubber industry, taking a chance with Dayco Products
Leading the launch of a new wholesale tire and parts division, Tires and Parts of America
The importance of integrity, commitment, entrepreneurial thinking, teamwork, and continuous improvement
Why Douglas empowers his team to make decisions as if it were their own business
How Douglas leveraged his broadcasting experience to lead and communicate effectively in the tire industry
The importance of building a strong, trusted team to achieve success
Why Douglas remains committed to continuous improvement, even after achieving success

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Cultivating Customer Connections With Cody Hammer, Area Sales Manager at Trusted Tire and Auto

Mike Edge, Cody Hammer — Wed, 01 May 2024 04:00:00 -0400

Cody Hammer is the Area Sales Manager for Trusted Tire and Auto in Bismarck, N.D. Despite not having an automotive background, Cody's career path shifted from construction to sales after being inspired by a radio advertisement featuring the general manager of Trusted Tire. With a natural gift for communication and a deep-seeded desire to positively impact people’s lives, Cody thrives in his role by prioritizing empathy and understanding toward customers, a quality he believes is essential in customer service.

In this episode…

In the competitive automotive services industry, building strong customer connections is crucial for success and loyalty. But how can salespeople truly connect with customers throughout the sales and service experience?

According to Cody Hammer of Trusted Tire, connections can be made with customers by empathizing with their stress and anxiety when they need automotive services. He aims to make customers feel at ease by offering transportation options, providing clear communication through digital vehicle inspection reports, and using light-hearted humor to elevate the experience. By aiming to understand each customer's unique driving needs and budget, he is able to recommend the right tires. After making a sale, Cody follows up with customers to ensure satisfaction and create a more personal connection.

On this episode of Gain Traction, Mike Edge talks to Cody Hammer about creating genuine customer connections through empathy, transportation services, digital inspections, and humor. Cody shares how he tailors recommendations based on driving needs, budget, and lifestyle cues. He highlights follow-ups, thank-you notes, and tells a story about assisting a stranded customer. Other topics include Cody's rural upbringing, his career transition via people skills, and his favorite movie.

Here’s a glimpse of what you’ll learn:

Cody Hammer talks about growing up in rural North Dakota, enjoying outdoor activities like hunting and fishing
The value of empathy and understanding customers' anxiety when they need automotive service
Why providing alternate transportation options for customers is important
Making customers smile to elevate their experience
Following up after a sale to ensure customer satisfaction and create a more personal connection
The importance of tires as the only contact between the vehicle and road
How Cody transitioned from a non-automotive background by focusing on strong people skills

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Providing Large-Scale Service and Small-Scale Care With Brian Quisenberry of S&S Tire

Mike Edge, Brian Quisenberry — Wed, 24 Apr 2024 04:00:00 -0400

Brian Quisenberry is Vice President at S&S Tire. Known for his responsive and dependable leadership style, Brian prides himself on his ability to deliver results and fulfill commitments through a blend of enablement and tenacity. With over 25 years of diverse experience, he has honed his skills as a coachable and loyal teammate, always ready to lead his team towards strategic success that brings real value to customers. Beyond his professional achievements, Brian is committed to excellence and humility, with "Dad" and "Husband" being his most cherished titles.

In this episode…

Is it possible to combine the expansive service capabilities of a major distributor with the heartfelt, personalized touch of a family-owned business?

According to Brian Quisenberry, S&S Tire — a family-owned business where he is Vice President — is celebrating its 50th year, and has grown from a single retail tire store into a significant player in the tire industry with a vast network across the Southeast and Midwest US. Despite its size, S&S Tire remains committed to offering the personalized, attentive service characteristic of a small, local store. This dedication to nurturing strong, trustworthy relationships with customers, as well as a willingness to adapt and respond to their needs, stands out as a cornerstone of their approach. Brian emphasizes the importance of these connections as fundamental elements that have contributed to the company's longevity and success.

In this episode of Gain Traction, Mike Edge discusses with Brian how S&S Tire marries big-scale service with small-scale warmth. They touch on Brian's personal growth, mentorship's impact, his passion for bass fishing, and S&S's evolution from a local shop to a regional powerhouse. Celebrating 50 years, S&S focuses on customer relationships, cautious expansion, and the importance of a customer-first approach in shaping their future.

Here’s a glimpse of what you’ll learn:

Brian Quisenberry's favorite hobbies
How Brian has benefited from building lasting friendships through work
How mentoring from industry veterans has provided Brian with invaluable insights
S&S Tire's 50th anniversary celebration’s focus on customer engagement
Because of a close-knit company structure, family-owned business dynamics offer quick decision-making abilities
Why simplicity in business operations is a core belief for Brian

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Racing Toward a Purpose With Fred Roger and Stephen Kantarze of The Veterans Trust

Mike Edge, Fred Roger, Stephen Kantarze, — Wed, 17 Apr 2024 04:00:00 -0400

Stephen Kantarze, is the Program Director of The Veterans Trust. He joined the US Army in 2008 as an infantryman, serving his countries in numerous capacities including a tour in Iraq. He was deeply impacted by his role as a casket team leader at Arlington National Cemetery, where conducted over a thousand funerals and ceremonies. As part of The Veterans Trust, Stephen continues to honor his military roots by serving other service members.

Fred Roger is the Executive Director of The Veterans Trust. He began his service journey in high school, spurred by the events of 9/11 and a deep sense of duty to protect his country. Joining the ranks of the US Marine Corps at just 18, he embarked on multiple tours, including in Fallujah, Iraq, where he confronted the challenges of combat head-on. Transitioning into civilian life, he immersed himself in various endeavors, eventually finding his calling in nonprofit work. Through his foundation, Fred merges his love for motorsports with his desire to give back, creating unforgettable experiences for military veterans and first responders.

In this episode…

Many service members struggle with a lack of purpose after their service. The importance of providing veterans with opportunities for engagement and purpose after leaving the military cannot be overstated.

According to Fred Roger and Stephen Kantarze of The Veterans Trust, motorsports can play a large role in supporting veterans' adjustment to civilian life. Stephen stresses the significance of finding passion and expressing oneself as a means to combat depression and find fulfillment, while Fred notes the camaraderie and community support veterans experience in response to their motorsports involvement.

On this episode of Gain Traction, Mike Edge welcomes Fred and Stephen for a conversation about supporting veterans' transition to civilian life through motorsports. Stephen emphasizes the psychological benefits, highlighting motorsports’ role in providing purpose and self-expression for veterans. They share humorous anecdotes and discuss the program's growth, including partnerships and national expansion.

Here’s a glimpse of what you’ll learn:

Stephen Kantarze highlights the diverse engagement opportunities at motorsport events
Why veterans may struggle to find purpose after military service
How motorsport can offer a seamless transition for veterans seeking purpose
The importance of offering veterans opportunities for self-expression
The Veterans Trust's reliance on donations and sponsorships for program support
The significance of in-kind donations, volunteerism, and monetary contributions to sustain the initiative
Fred Roger says despite mishaps, camaraderie and support among veterans remains strong

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Tread Carefully: Ensuring Roadside Safety With David Bennett of AAA

Mike Edge, David Bennett — Wed, 10 Apr 2024 04:00:00 -0400

David Bennett, Repair Systems Manager at AAA, brings over 37 years of dedicated service to the company. Originally from the Washington DC area, David's career journey began at a young age, marked by early experiences as a paperboy, at a gas station, and in food service. His passion for automotive work ignited during high school, where he received vocational training and honed his skills, laying the foundation for a successful career in the industry.

In this episode…

The vast majority of adults in the US own a vehicle, but are they paying attention to the most important maintenance elements? Which often-overlooked parts of a vehicle specifically require proactive attention for safe driving?

According to David Bennett of AAA, tire maintenance is of paramount importance. Drawing from his extensive experience in the automotive industry, David highlights the alarming frequency of tire-related issues among vehicles he has inspected. He emphasizes the critical need for regular tire care, noting AAA's role in promoting roadside safety. Through AAA's network of approved auto repair facilities and roadside assistance services, its members gain access to reliable resources for addressing tire-related emergencies and ensuring safer travel experiences.

On this episode of Gain Traction, Mike Edge welcomes David to discuss the importance of automotive education and tire maintenance. David's journey from working at McDonald's and a gas station to becoming a Repair Systems Manager highlights the value of vocational training and hands-on experience in the automotive industry. He cites alarming statistics revealing widespread issues related to tire maintenance.

Here’s a glimpse of what you’ll learn:

David Bennett retells his 37 years of industry experience
How vocational training in high school laid the groundwork for David’s automotive expertise
How David specialized in engine diagnosis with AAA's Mobile Diagnostic Van Program
How the decline of vocational education has impacted the automotive industry
The diverse services AAA offers aside from roadside assistance
David stresses the significance of tire maintenance, including proper inflation and tread checks

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Empowering Employees for Success With Baker Ghanim of Tire Store Service Center and oTo Solutions

Mike Edge, Baker Ghanim — Wed, 03 Apr 2024 04:00:00 -0400

Baker Ghanim is the President of Tire Store Service Center in Bedford, Texas. Under his leadership, Tire Store Service Center opened nine locations in its first 10 years, with a goal of ultimately opening 50. Baker is also the Founder of oTo Solutions, where customers can easily order tires online. With his background in business management and customer service, Baker is dedicated to providing top-notch services and solutions to clients.

In this episode…

In a rapidly evolving automotive sales and service landscape, innovative management techniques can empower employees and unlock unprecedented levels of success.

According to Baker Ghanim, empowering employees by treating them as store owners fosters a strong sense of ownership and responsibility within them. Implementing performance-based pay and involving managers in decision-making processes leads to increased engagement, loyalty, and accountability among employees. This strategy not only enhances employee satisfaction, but also translates into better customer service and overall business performance, as employees are motivated to excel in ensuring the success of their respective stores.

On this episode of Gain Traction, Mike Edge talks with Baker about fostering a sense of ownership among employees in the tire industry. They delve into empowering managers, referencing stores by their names, and the benefits of this approach. Additionally, they discuss Baker's entrepreneurial journey, insights from Kent Coleman's book, It’s Not About the Mangos, and the innovative solution for independent tire dealers, oTo Solutions.

Here’s a glimpse of what you’ll learn:

Baker Ghanim learned valuable business lessons from Kent Coleman's book, It’s Not About the Mangos
Why Baker values employees as family and focuses on the human side of business
How empowering managers to feel like owners fosters a sense of pride and responsibility
Baker discusses his belief in personal incentive, aligning employee and company goals for mutual success
How the motto "We Don’t Sell, We Service!" guides Baker's business
Why Baker views a sale as merely one touchpoint in a customer's journey — all interactions matter
How oTo Solutions streamlines the tire ordering process for independent dealers

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

From Food to Tires: A Customer Service Journey With Brooke Johnson of McMahon's Best-One Tire

Mike Edge, Brooke Johnson — Wed, 27 Mar 2024 04:00:00 -0400

Brooke Johnson is a dedicated Customer Service Representative at McMahon's Best-One Tire. With a prior background in the food industry which spanned a decade, Brooke brings a refreshing perspective to her role, marked by honesty and a strong work ethic. Despite her initial unfamiliarity with the tire industry, Brooke's commitment to learning and serving customers has made her an invaluable asset over her three-year tenure.

In this episode…

Is it necessary to be a lifelong “car person” in order to provide outstanding customer service in the tire and auto repair industry? Is it possible for a novice with a strong work ethic to learn about tires through experience?

Brooke Johnson's journey exemplifies resilience and adaptability in the face of career change. Transitioning from the demanding food industry to McMahon's Best-One Tire, Brooke was undeterred, committed to personal growth and connecting with customers. Through proactive initiatives like digital vehicle inspections, Brooke ensures transparency and trust with customers, empowering them to make informed decisions about their vehicle maintenance.

On this episode of Gain Traction, Mike Edge welcomes Brooke to reflect on her journey from novice to proficient in tire sales. They explore her honest interview, which has led to a fulfilling role at McMahon's. Brooke reflects on similarities between industries and her skills that recently led to her promotion to store manager, as well as McMahon’s proactive approach to customer service and supportive workplace culture.

Here’s a glimpse of what you’ll learn:

How Brooke Johnson began her tire industry journey
Commonalities in customer service across different sectors
Brooke's favorite aspect of her job at McMahon's
How McMahon's digital vehicle inspection ensures transparency and trust with customers
Becoming proficient in selling tires despite initially knowing very little
Brooke discusses the skills that led to her recent promotion to store manager

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Navigating Auto Repairs With Empathy With Lee McWilliams of Midas

Mike Edge, Lee McWilliams — Wed, 20 Mar 2024 04:00:00 -0400

Lee McWilliams is the store manager for Midas in Eden Prairie, Minn., where he oversees a customer service team in the automotive repair industry. With a keen understanding of the pivotal role customer interaction plays, Lee emphasizes the importance of empathy and adaptability in his role. Raised in a family where small-town values translated to warm customer service, Lee learned the art of building rapport with customers early on, making it easier to navigate conversations and provide effective solutions, whether it's a brand-new BMW owner or someone with a trusty truck of 30 years.

In this episode…

Customer service, especially in the auto repair industry, can be a draining and difficult job. Customers are never happy when their vehicle has a problem that needs a potentially pricey fix. With these challenging interactions, it’s important to uphold the right attitude

According to Lee McWilliams of Midas, maintaining empathy while providing customer service is of paramount importance. Lee stresses the need to build rapport with customers, regardless of their background or vehicle type, by asking questions and communicating in layman's terms. He emphasizes that customer retention is most often driven by fostering trust and providing quality service.

On this episode of Gain Traction, Lee joins Mike Edge to discuss the crucial role of customer service in the auto repair industry. Lee emphasizes the need for empathy when dealing with customers, especially considering financial constraints and anxiety surrounding auto repairs. He shares insights on building rapport, educating customers, and the significance of customer retention.

Here’s a glimpse of what you’ll learn:

Lee McWilliams says empathy is key in customer interactions, especially in tough financial times
Why building rapport with customers helps to better understand their needs
How seeing oneself as a "repair solutionist" rather than just a salesman changes perspectives
Quality service and customer care drive repeat business more than advertising
Why having enough bays for efficient workflow is crucial
How ingenuity in repairs can be surprising; sometimes makeshift solutions work best

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Keys to Customer Engagement With Jason Widmer of AAA Auto Repair and Darren McLea of DJM Solutions

Mike Edge, Darren McLea, Jason Widmer — Wed, 13 Mar 2024 05:00:00 -0400

Darren McLea is a tire sales trainer and the Founder of DJM Solutions, specializing in tire sales, repairs, and elevating the customer experience within the tire and auto repair industry. With a passion for fostering growth in automotive businesses, Darren provides comprehensive sales and operational training while delivering consistent coaching feedback. His dedication lies in helping business owners forge enduring connections with both employees and customers, ultimately fostering loyal long-term relationships and increasing tire sales. Previously, Darren was the Executive Vice President of McLea’s Tire and Automotive Service before selling the 41-year-old business to AAA Northern California, Nevada & Utah.

Jason Widmer of AAA Auto Repair brings a unique blend of comedic flair and intuitive sensitivity to his role. Jason has mastered the art of connecting with customers whether they walk in feeling downtrodden or jubilant. His ability to read situations and body language allows him to effortlessly strike up conversations and lift spirits, turning routine interactions into memorable experiences. With a keen sense of timing and a gift for knowing when humor is and isn’t appropriate, Jason creates a welcoming atmosphere where customers feel understood and appreciated.

In this episode…

Maintaining a positive demeanor plays a vital role in customer service and effective communication, particularly within the automotive industry. How do seasoned professionals approach interactions with unhappy customers?

From personal experience, Jason Widmer and Darren McLea have learned how humor and adaptability can be powerful tools in navigating stressful scenarios with customers. They underscore the significance of establishing rapport and finding common ground with customers to enhance their overall experience. Additionally, Jason and Darren emphasize the impact of positivity on team morale and productivity, and highlight the importance of not allowing negative encounters with customers to dampen future interactions.

On this episode of Gain Traction, Mike Edge welcomes Jason and Darren to discuss the importance of maintaining positivity in customer service. Drawing from their extensive experience, they share anecdotes illustrating how utilizing humor and building rapport can enhance customer interactions. The conversation also touches on practical strategies for handling challenging customer encounters and the value of finding common ground with customers.

Here’s a glimpse of what you’ll learn:

Darren McLea and Jason Widmer highlight the fast-paced nature of service advisor roles in an automotive shop
Why providing customer service often requires a positive attitude
Jason shares his humorous approach to diffusing customer stress
How maintaining a positive mindset can impact interactions and increase sales
The importance of refusing to let negative experiences with customers affect future interactions
How positivity can influence team morale and improve the overall work environment

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Nurturing Organizational Cohesion and Camaraderie With Walter Lybeck of Point S Tire

Mike Edge, Walter Lybeck — Wed, 06 Mar 2024 04:00:00 -0500

Walter Lybeck is the CEO of Point S Tire and Auto Service. Originally from McMinnville, Oregon, growing up in a tight-knit community instilled in Walter a strong work ethic from a young age, starting with his first paying job mowing lawns. His path eventually led him through various roles in the service industry, including a memorable stint at Burger King. Though he initially stumbled into the tire industry by chance during a housing downturn, Walter found himself drawn to the dynamic challenges and opportunities it presents.

In this episode…

Company culture has taken center stage when it comes to the overall value, reputation, and desirability of a workplace. In reality, how important is that culture and camaraderie to the value of a tire business?

According to Walter Lybeck, a supportive work culture and tight-knit community have proven to be invaluable for Point S Tire. His commitment to creating a familial atmosphere among team members reflects not only in his leadership style, but also in the strong bonds formed within the organization. By prioritizing collaboration, mutual respect, and a shared sense of purpose, Walter has proven that an emphasis on building relationships and camaraderie among employees can have a profound impact on employee morale, productivity, and overall organizational cohesion.

On this episode of Gain Traction, Walter joins Mike Edge to discuss the importance of company culture. Walter shares how to engender a familial closeness among team members and how those efforts have paid off, both day-to-day and in the big picture. He also discusses his accidental journey into the tire industry and why he’s happy it happened, and recalls an embarrassing story as a testament to poise under pressure.

Here’s a glimpse of what you’ll learn:

Walter Lybeck explains how he stumbled into the tire industry during a housing downturn
Why Walter embraced the challenges of the tire industry despite initial hesitations
The importance of pushing past reluctance to seize growth opportunities
How Point S Tire fosters a sense of community and loyalty among employees
A memorable customer service story exemplifying the Point S ethos
Walter shares an interview mishap and the importance of staying composed under pressure

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Secrets of Exceptional Service With Cristol Duke and Heather Langdon of Gerald's Tires & Brakes

Mike Edge, Cristol Duke , Heather Langdon — Wed, 28 Feb 2024 04:00:00 -0500

Heather Langdon is a Customer Service Representative at Gerald's Tires & Brakes. Heather's journey into the tire business began when she applied for a position at Gerald’s to help her husband buy a motor for his trucking company, soon becoming an integral part of the customer service team. Born and raised in Charleston, Heather brings a deep understanding of her community's needs and values, striving to provide not just customer service, but an exceptional experience for every guest.

Cristol Duke is a Customer Service Representative at Gerald's Tires & Brakes. Having traded the tranquility of cornfields for the vibrant energy of Charleston over two decades ago, Cristol brings warmth and empathy to her role every day. She understands the importance of creating a welcoming atmosphere, especially when customers arrive with concerns or frustrations, and is committed to seeing beyond problems to provide genuine care and support.

In this episode…

Anyone who takes a job doing customer service quickly learns it can be challenging. How can tire and auto repair shops ensure that customers are treated well without draining the enthusiasm of their team members?

At Gerald's Tires & Brakes, customer service isn't just a job — it's a philosophy deeply ingrained in the company's culture. Cristol Duke and Heather Langdon understand the pivotal role they play as the faces of the company, recognizing that customers often arrive with frustrations and concerns, not directed at them personally, but at the situations they face. By putting themselves in the customers' shoes, they aim to smooth over issues and extend a warm welcome to everyone who walks through the door.

On this episode of Gain Traction, Mike Edge chats with Cristol and Heather about the art of customer service. They delve into the importance of empathy, highlighting how understanding customers' frustrations can turn negative experiences into positive ones. The conversation also touches on the unique morning ritual of cheering for arriving customers and the team's commitment to going above and beyond with small gestures. They also discuss integrating active listening to enhance the customer experience.

Here’s a glimpse of what you’ll learn:

Cristol Duke describes frontline staff as the source of customers’ initial impressions
Heather Langdon emphasizes to new hires that guests need to feel valuable and important
How distributing roses and providing entertainment for kids can enhance the customer experience
Heather discusses her involvement in various aspects of operations at Gerald's, from training to scheduling
Cristol says her role extends beyond customer service to include tasks like shop maintenance and coordination
How Heather’s “kill them with kindness” philosophy acts as guiding principle for handling difficult situations"
The importance of actively listening to customers
Why personal connections contribute to job satisfaction and loyalty

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Generational Wisdom and Customer Focus With Clint and Clay Watts of Gerald's Tires & Brakes

Mike Edge, Clint Watts, Clay Watts — Wed, 21 Feb 2024 04:00:00 -0500

Clint and Clay Watts are the third-generation owners of Gerald's Tires & Brakes in Charleston, South Carolina. Their grandfather, fondly known as "Big Daddy," instilled in them the ethos of hard work and adaptability. From their humble beginnings transforming old gas stations into tire stores to evolving with the market's demands, Clint and Clay exemplify a commitment to learning and improving. Their dedication to customer service, ingrained from a young age through teachings of good morals and influential figures like Zig Ziglar, reflects their business philosophy: they're in the customer service business, they just happen to fix cars.

In this episode…

Every tire and auto repair shop prides itself on something — oftentimes, it’s a dedication to serving the customer. What are some ways a shop can make it clear to its customers that their patronage is important?

For Clint and Clay Watts of Gerald's Tires & Brakes, an unwavering commitment to customer service permeates every aspect of their family business. Drawing from the wisdom passed down by their grandfather and influential figures like Zig Ziglar, they have cultivated a philosophy that extends beyond mere transactions, emphasizing genuine care and respect for each customer. From small gestures like placing roses in customers' cars to engaging in meaningful conversations, the Watts family's dedication to service shines through in every interaction. These thoughtful touches, combined with a culture of trust and honesty, ensure that every customer at Gerald’s Tires & Brakes feels valued and appreciated.

On this episode of Gain Traction, Mike Edge welcomes Clint and Clay to discuss their multi-generational journey in the tire business. They explore marketing insights received from their grandfather, the evolution of their business, and their commitment to understanding and meeting customer needs through meaningful conversations and honest advice. The brothers emphasize the importance of hard work, continuous learning, and prioritizing customer service.

Here’s a glimpse of what you’ll learn:

Clint and Clay Watts talk about how they were born into the tire business
The lessons of hard work, resilience, and perseverance that they learned from their grandfather
Why recognizing your own limitations and seeking outside expertise is important
Clint and Clay emphasize the significance of continuous learning, regardless of age
How prioritizing customer education and providing tailored solutions demonstrates concern for clients' well-being
The small gestures that exemplify a dedication to customer service at Gerald’s Tires & Brakes
Outdoor activities Clint and Clay enjoy for bonding and relaxation

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Exceptional Tires, Equal Treatment With Charles Vickery of Beggs Tire & Wheel

Mike Edge, Charles Vickery — Wed, 14 Feb 2024 04:00:00 -0500

Charles Vickery brings over a decade of tire expertise to his role as Store Manager at Beggs Tire & Wheel. Hailing from Prineville, Oregon, his journey in the tire industry began in the small town where the choices were clear-cut: either work at a mill or dive into the world of tires. Inspired by the legacy of Les Schwab, Charles started as a tire tech at Beggs in 2010. He quickly showcased his unwavering commitment to the job and has since climbed the ranks to his current role.

In this episode…

Consumers typically have plenty of options when tire shopping, from the store down the street to a multitude of websites at their fingertips. In a world where online comparisons and price competition are prevalent, what can a store manager do to set a location apart from the rest?

According to Charles Vickery, his team at Beggs Tire & Wheel is focused on providing top-notch customer service, evident in its 4.9-star rating from over 3,200 reviews. Beggs Tire takes pride in treating every customer with equal respect, and Charles prioritizes the importance of creating a positive experience for everyone who walks through the front door, whether they have $1 or a million dollars. The team goes beyond mere transactions, ensuring that customers understand the value they receive when purchasing tires. Charles is committed to educating the younger generation on the long-term value of their purchases. To be able to thrive in the ever-evolving business landscape, he emphasizes the importance of adapting to changing customer preferences.

On this episode of Gain Traction, Mike Edge welcomes Charles to discuss the intricacies of customer service in the tire industry. Charles emphasizes the importance of providing quality service and fostering a positive customer experience. They explore the challenges of explaining value in a market driven by online comparisons and the evolving preferences of a new generation.

Here’s a glimpse of what you’ll learn:

Charles Vickery explains his interest in joining the tire industry
Why customers trust Charles for tire recommendations without price-checking
How Charles climbed from a tire tech to store manager
What are Charles’ favorite tires to sell and why?
The importance of return on investment while offering road hazard programs
Charles reveals his love for hunting big game in the mountains
Words of wisdom: know your product and your customer, prioritize their needs over personal interests

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Work Experience Must Be Rewarding and Fun: Danny Smith of Same Day Auto Repair

Mike Edge, Danny Smith — Wed, 31 Jan 2024 12:00:00 -0500

Danny Smith is the CEO of Same Day Auto Repair. With a background in the auto industry that spans over 28 years, Danny's career began in high school, working for Chevrolet and steadily advancing through various roles. Despite his family not being in the industry, Danny's strong work ethic and determination led him to master different aspects of the business, leading to the bold decision to venture into entrepreneurship. Today, as the head of his own shop, Danny navigates the complexities of tax laws, insurance liabilities, and business management.

In this episode…

Can a commitment to creating an extraordinary workplace culture lead to waiting lists of job applicants? Can a workplace philosophy that keeps employees thriving positively impact customer service as well?

According to Danny Smith, prioritizing the well-being of his team directly influences the quality of customer service at Same Day Auto Repair. The ingredients of a top-notch culture include Christmas parties featuring unique themes and substantial bonuses. By creating an environment where employees feel valued and motivated, Danny says it instills a dedication that translates into a superior customer experience.

On this episode of Gain Traction, Danny engages in a dynamic conversation with host Mike Edge. They delve into Danny's rich history in the auto industry and explore his transition from hands-on car repairs to managing a successful business. He discusses the unique philosophy that sets his shop apart, with a focus on customer service, employee well-being, and the pursuit of consistent growth goals.

Here’s a glimpse of what you’ll learn:

Danny Smith talks about the evolution of his career, from hands-on car repairs to business management
The significance Danny places on creating a positive workplace environment and culture
How work atmosphere can positively affect customer service
How Christmas parties with substantial bonuses can enhance team performance
Why Danny works not just for money but for the satisfaction of helping customers
How the point system at Same Day Auto Repair is intricately tied to employee training and performance bonuses

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Shaping Pros Through Innovative Training With Scott Blair of T.R.A.C.K. Auto Training and Network

Mike Edge, Scott Blair, Matt Peters — Wed, 24 Jan 2024 04:00:00 -0500

Scott Blair is the creator, host, and an instructor at T.R.A.C.K. Auto Training and Network. He is also Managing Partner of 2U Tire of Alabama and Co-founder of 2U Mobile Solutions. His automotive journey began in 1993, diving into the industry with American Racing Custom Wheels. In the late ‘90s, Scott developed and patented the Wheel Fit, a specialized aluminum jig for measuring custom wheels. He prides himself as someone who is always learning as he continues to shape his diverse career in the automotive world.

In this episode…

As more and more automotive employers look to address their onboarding needs, can they be confident that new employees can receive thorough training in a relatively short amount of time? Fortunately, Scott Blair says, training programs in the automotive industry have made significant advancements over the past two decades.

Scott's approach combines adaptability, bite-sized content, and real-world applicability, enabling seasoned technicians to experience substantial knowledge gains within 15 minutes. His program starts with a prerequisite class of seven videos, branching into specialized paths for technicians and salespeople. The content caters to both the front and back of the house, and aligns with the demand for immediate and accessible learning.

In this episode of Gain Traction, co-hosts Mike Edge and Matt Peters delve into the challenges of auto industry training with Scott. They explore the evolution of training programs and the urgent need for tailored content which addresses both technical aspects and sales. Scott shares valuable perspectives on adapting training methods to novices’ needs and availability, ultimately ensuring consumer confidence in aspiring automotive professionals.

Here’s a glimpse of what you’ll learn:

Scott Blair recalls his entry into the automotive industry, working with American Racing Custom Wheels
The significance of training to ensure consumer confidence through quality service
Scott elaborates on the development and patenting of the Wheel Fit
How a lack of industry standards and budget constraints contribute to the hiring of inexperienced personnel
Scott shares T.R.A.C.K. Auto Training's four distinct stages of training programs
Why Scott’s interactive training program is uniquely beneficial for aspiring auto pros

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Tires, Tears, and Triumphs: A 25-Year Odyssey With Jeff Mullersman of ATTURO Tires

Mike Edge, Jeff Mullersman — Wed, 17 Jan 2024 04:00:00 -0500

Jeff Mullersman is the Midwest Sales Director at ATTURO Tires, with 25 years of experience in the tire industry. Jeff’s automotive career is full of twists and turns, beginning with getting ripped off sweeping a go-kart parking lot. Undeterred, Jeff became a driver for Progressive Custom Wheels before moving on to sales, eventually running his own location in Omaha, Nebraska. When the company went under in 2000, he became a sales manager for Zisser Tire in St. Louis for several years during its gradual decline. Jeff briefly went into restaurateuring before returning to the automotive industry, where he found his home at ATTURO Tires.

In this episode…

Navigating the professional world is no easy feat, and Jeff Mullersman's journey through the tire industry, filled with highs and lows, offers a wealth of lessons. From celebrating milestones to learning from setbacks, his story is a testament to the importance of resilience and adaptability.

As Jeff shares insights from his role at ATTURO Tires, one compelling revelation stands out: the power of humor in navigating professional challenges. Jeff's ability to blend humor with professionalism adds a unique dimension to his approach, providing a valuable lesson for those looking to make an impact in their careers. Through anecdotes and experiences, the episode explores how a lighthearted perspective can be a strategic asset in fostering relationships and overcoming hurdles in the dynamic landscape of sales.

On this episode of Gain Traction, Jeff chats with host Mike Edge about the power of humor in sales. Jeff's unique approach has propelled his career and inspired many of those navigating the complexities of the tire business. His candid reflections provide not only practical advice for those in sales, but also valuable insights for professionals across various fields, emphasizing the significance of authenticity and relationship-building in achieving long-term success.

Here’s a glimpse of what you’ll learn:

Jeff Mullersman shares his journey from sweeping parking lots to steering sales strategies
How managing a restaurant helped Jeff excel in tire sales
Why honesty, empathy, and relationship-building are invaluable in the tire industry
Jeff offers a relatable perspective on navigating diverse career landscapes
Secrets of successful sales strategies and client relationship management
The valuable blend of humor and professionalism in unexpected workplace situations
Jeff talks about bridging the gap between his personal and professional life

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Realities of the Tire Business With Hunt Demarest of Paar, Melis & Associates

Mike Edge, Hunt Demarest — Wed, 03 Jan 2024 04:00:00 -0500

Hunt Demarest is Senior Accountant at Paar, Melis & Associates, an accounting and tax firm specializing in automotive repair shops. Hunt is a seasoned CPA with a passion for optimizing team management and development, empowering shop owners with financial insights that drive greater success for their businesses. Armed with an economics degree from Penn State and an accreditation in business valuation, Hunt shares his wealth of knowledge as host of the podcast Business by the Numbers, where he provides valuable insights into the world of finance and accounting. Leveraging his expertise, Hunt authored the book Wrenches to Write Off's, guiding shop owners through the intricacies of tax season preparation and execution.

In this episode…

In the fast-paced world of auto services, understanding the nuanced differences between tire shops and traditional repair establishments is not just a matter of industry insight — it's a key to financial success. The commonly-drawn parallels between the two often overlook significant differences.

According to Hunt Demarest of Paar, Melis & Associates, tire shops are often compared to traditional auto repair shops without accounting for the significant variations in their revenue streams and profit margins. He explains that understanding the fundamental distinction between the two is crucial for realistic financial expectations. While a classical repair shop might achieve a 20% net income target, tire shops face a more challenging goal due to lower profit margins on tire sales. Hunt argues that a rule of thumb is that it may take about double the sales for a tire shop to achieve the same net income as a traditional repair shop.

On this episode of Gain Traction, Hunt and host Mike Edge unravel the intricacies of the automotive industry. Hunt's unconventional journey from an engineering major to an accountant sets the stage for a dynamic conversation. They explore the challenges of running an auto repair business, emphasizing the crucial role tires can play. Hunt's expertise shines as he provides practical insights into setting realistic financial targets and highlights the significance of analyzing gross profit in dollars per hour.

Here’s a glimpse of what you’ll learn:

Hunt Demarest shares what he learned when he was a snack bar employee
Why experience working with the general public can be valuable
What attracted Hunt to become an accountant?
How Hunt’s accounting expertise can benefit auto shops
Valuable business advice and observations from Hunt on multiple facets of tire and auto repair
The best movie Hunt has seen in the past year
Why you shouldn’t hire your brother-in-law as your accountant

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How To Create a $6m Store With a Great Winning Culture With Todd Hayes, Joe Adams and Glenn Piccolo

Mike Edge, Todd Hayes, Joe Adams, Glenn Piccolo — Wed, 20 Dec 2023 04:00:00 -0500

Todd Hayes is the Chief Operating Officer of Adams Automotive and Co-founder of Auto Shop Answers. At age 26 Todd founded a company, successfully growing it into a chain of stores that he later sold to a venture capital group. Having been perfecting business models since 1986, Todd's expertise led him to coalesce with partners including Perry Adams, Joe Adams, and Glenn Piccolo. Together, they transformed a $3 million-a-year store into a thriving flagship store with a $30 million market value, achieving an average revenue of $1 million per month.

Joe Adams is the Regional Operations Supervisor at Adams Automotive and Co-founder of Auto Shop Answers. Despite growing up with a disinterest in the family's automotive business, Joe's journey took a transformative turn when mentor Todd Hayes introduced him to the intricacies under the hood. Graduating from college during the challenging times of the pandemic, Joe not only found his passion for the industry but, under Todd's guidance, went on to launch multiple Adams Automotive locations and co-founded Auto Shop Answers, showcasing his dedication to shaping the future of the automotive world.

Glenn Piccolo, Managing Partner at Adams Automotive and Co-founder of Auto Shop Answers, began his journey in the automotive industry over two decades ago. Starting as a mystery shopper at the age of 18, Glenn quickly impressed industry leaders and transitioned to management, where he gained a wealth of experience. Glenn's career evolved through various companies, including playing a pivotal role in the expansion of Louetta Automotive, eventually leading him to join forces with Todd Hayes at Adams Automotive, where he continues to contribute to a winning culture and a thriving, dynamic environment.

In this episode…

How do you increase the value of your business? Start by building a great culture that both employees and customers can appreciate.

According to Todd Hayes, Joe Adams, and Glenn Piccolo from Adams Automotive and Auto Shop Answers, building a great workplace culture involves several key elements. First and foremost, they emphasize the importance of having a unique and efficient business model. They advocate for creating a workplace that is not only financially rewarding but also provides a premium service that justifies higher charges. They consider employees to be their most valuable asset. By offering unlimited hours for technicians, maintaining a visually-impressive facility, and fostering a culture of professionalism and customer service, they make their employees "untouchable."

On this episode of Gain Traction, Mike Edge chats with Todd, Joe and Glenn about building a culture that positively impacts the value of a business. They say investing in recruitment, training, and continuous support for the team ensures loyalty and long-term commitment, and the business’ value depends upon employee success and satisfaction. Their willingness to stay open seven days a week, achieving record sales during weekends, reflects a dedication to serving customers through a thriving workplace culture.

Here’s a glimpse of what you’ll learn:

Todd Hayes details the idea behind Auto Shop Answers
Why Todd doesn’t believe there’s a shortage of automotive technicians
Glenn Piccolo explains the incredible lack of staff turnover at Adams Automotive
Joe Adams reveals why employees don’t want to leave the company
Adams Automotive team members are called “Professional Business Athletes” and Todd shares the origin of the term
Todd discusses his brand’s best customer demographic and the importance of catering to them
Joe emphasizes Auto Shop Answers’ focus on training
How Adams Automotive continuously prioritizes personalized customer service

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

A Personal Support System for Independent Auto Shops With George Kingman of Advanced Shop Leadership

Mike Edge, George Kingman — Wed, 06 Dec 2023 04:00:00 -0500

George Kingman is Founder and CEO of both Advanced Shop Leadership and BlueSky Tire and Auto Service, a burgeoning chain of stores with five locations in under five years. After beginning his journey in the tire and automotive industry as a teenage tire tech, George took a 17-year hiatus where he managed two businesses and held a senior analyst role focused on enhancing operational processes for one of America's largest banks. His passion for the automotive industry eventually drew him back, leading to a successful run in various roles from stores and districts to corporate positions. After briefly overseeing the original 20 Group, George established ASL with a mission to enhance the quality of life for independent tire and automotive service retailers, emphasizing efficient operations, teammate satisfaction, and financial growth.

In this episode…

In an era where independent automotive businesses are easily overlooked, one person has realized the need for a more personal and passionate approach to serving independent automotive businesses — and has acted.

George Kingman founded Automotive Shop Leadership out of a desire to provide a continuously-evolving support system for independent automotive professionals, catering to their unique needs. ASL offers a variety of services including bookkeeping and workshops for store managers, entry-level individuals, and experienced leaders. Its focus is on fostering growth, leadership, and a positive culture within each group. George says ASL’s success lies in the sense of community it fosters, where members become like family, sharing their experiences and understanding the challenges of the automotive industry.

On this episode of Gain Traction, George joins Mike Edge for a conversation about recognizing gaps and common weaknesses for independent businesses in the tire and auto repair industry and creating a service that addresses those. He talks about the areas where consultation and assistance are most often needed, and how his company can help. George also discusses his other business, BlueSky Tire & Auto Service, and shares its origin story.

Here’s a glimpse of what you’ll learn:

Why it was urgent for George Kingman to start working at a tire store as a teenager
Why George is not a believer in implementing a standard system across multiple independent stores
George explains why he prefers working in the tire and auto repair industry over banking
BlueSky Tire & Auto Service’s origin story
Where George first conceived the idea for Advanced Shop Leadership
The multiple areas of focus and coaching provided by ASL
Why bookkeeping is often an area in which tire and auto shops need coaching

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Optimizing Performance by Committing to Staff Development With Charles Mesones of Cook’s Tire & Service

Charles Mesones, Mike Edge — Wed, 29 Nov 2023 04:00:00 -0500

Charles Mesones, Partner at Cook's Tire & Service, has been a dedicated professional in the tire and auto repair Industry for over 25 years, following in the footsteps of his father who managed a competing company during the 1980s. Charles' journey began as a teenager, working under his father's guidance, where he learned valuable life and business lessons. Today, Charles proudly continues the family tradition, with his eldest son excelling as a service advisor and his middle son voluntarily contributing on weekends, embodying the family's passion for the industry.

In this episode…

How do you get the best out of your employees? What type of culture breeds a hardworking staff that prioritizes excellent service?

According to Charles Mesones of Cook’s Tire & Service, his goal is to create an environment where employees feel they are part of something meaningful — not just earning a paycheck. While he places a high value on stability, Charles prioritizes development and growth even more. He advocates for continual self-improvement, encouraging his team to become better versions of themselves through small, consistent wins and learning from failures. He stresses the importance of humility in leadership, acknowledging mistakes and correcting them, thus fostering a culture of growth and respect within the business.

On this episode of Gain Traction, Mike Edge welcomes Charles for a conversation about an effective approach to staff and culture development. Charles talks about how two of his sons are making their way in the auto industry, why he prioritizes affording his team members with beneficial career experience over employee retention, and the value of difficult conversations between leadership and individual contributors.

Here’s a glimpse of what you’ll learn:

Charles Mesones describes the culture at Cook’s Tire and Service
How Charles ensures that everyone who works for his company grows and develops
Why difficult conversations with employees shouldn’t be avoided by leadership
Turning points and accomplishments Charles is most proud of from his time with Cook’s
How a former employee went from facing homelessness to managing a group of competing stores
Why Charles has read Atomic Habits by James Clear numerous times

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Using Technology To Establish Customer Trust With Keegan Wentz, President of McMahon Tech Center

Mike Edge, Keegan Wentz — Wed, 22 Nov 2023 04:00:00 -0500

Keegan Wentz is the President of McMahon's Automotive Technology Center, a family-owned service and repair shop based in Fort Wayne, Indiana. His vision and dedication have transformed the company into a pioneering institution for automotive technician training and career development. Under his leadership, McMahon’s has implemented a comprehensive training program that not only imparts technical skills but also focuses on professionalism and ethics. An ASE Master Tech with a rich background in training others in Original Equipment technology, Keegan has significantly enhanced the service quality and customer experience at McMahon's. His commitment to staying abreast of emerging vehicle technologies, including electric vehicles and advanced driver assistance systems, positions McMahon’s at the forefront of the industry.

In this episode…

When a customer brings a vehicle to your shop for repair, do they automatically believe you’ll figure out the problem? How do you establish that trust between customers and repair technicians?

According to Keegan Wentz from McMahon’s Best-One Tire and Auto Care, a Digital Vehicle Inspection serves as a transparency tool, bridging the knowledge gap between the workshop and the people in the waiting area. A DVI is akin to a vehicle's report card, detailing its condition with supportive photos and videos, enabling customers to see exactly what the technicians see. Using DVIs, Keegan points to McMahon's emphasis on openness, using it to document, recommend, and transmit vehicle information to customers via email or text. Keegan notes that it’s part of a broader commitment to professionalism in the automotive industry, aiming to combat its negative reputation by fostering trust and transparency, one customer at a time.

On this episode of Gain Traction, Keegan joins Mike Edge to discuss the importance of establishing trust between the repair technicians and customers — and utilizing technology to build that trust. Keegan reveals his method for maintaining a lean and efficient operation while recognizing deficiencies in his team’s process and fixing or improving them. He talks about the value of technological advancements in tire and auto repair and goals for his company moving forward.

Here’s a glimpse of what you’ll learn:

Keegan Wentz shares how he got started in the automotive industry
When Keegan became interested in technology
Putting McMahon’s Best-One Tire and Auto Care at the forefront of technological advancements in auto repair
The methodology Keegan uses for implementing and maintaining a lean, efficient operation
How deficiencies are recognized and improved at McMahon’s
Keegan’s goals for McMahon’s moving forward

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Camaraderie and Passion on Full Display at the 2023 SEMA Trade Show With Mike Edge of Tread Partners

Fri, 10 Nov 2023 04:00:00 -0500

Don Detore is the Editor of Tire Business, an industry trade magazine published by Crain Communications, and has over 35 years of journalism experience.

Geoff Doster is the President of Linglong Tires, spearheading the brand’s North American growth initiatives.

George Kingman is the Founder of Advanced Shop Leadership, a group of consultants focused on improving financials, team culture, training, customer experience, and operational excellence.

Greg Draper is in charge of purchasing at Dunlap & Kyle Tire Company, a tire distribution company who sells to wholesalers and resellers.

Jordan Swerdloff is the Founder of ADV.1 Wheels, and Chief Of Design and Partner at 4PLAY Wheels, making industry leading wheels specifically for trucks.

Melanie White is the CEO of Hellwig Products, a part of her family for four generations, and is the SEMA Chairman-elect.

Michael Mathis is the President of Atturo Tire, a niche brand of private-label tires for the SUV, crossover and 4x4 market.

Robert “Sonny” McDonald is Sr. National Training Manager at Toyo Tires, where he has worked for more than 20 years. He previously served as an aircraft maintenance specialist in the US Air Force.

Troy Coughlin Jr. is the Vice President of JEGS High Performance. He is a retired drag racer and three-time champion of the Pro Mod class.

Wade Kawasaki is Executive Chairman of The Wheel Group and has started and built multiple aftermarket companies.

In this episode…

The Specialty Equipment Market Association hosts an annual exposition event. The 2023 SEMA Trade Show was the pinnacle event in the automotive aftermarket industry, drawing thousands of key buyers and decision-makers who were eager to engage with exhibitors.

Participants value the SEMA Trade Show for the unparalleled networking opportunities it provides, facilitating business expansion within a vibrant community. The chairman-elect, Melanie White, highlights the show's growth and SEMA's crucial role in advocating for automotive rights, such as the right to work on one's own vehicle, which resonates deeply with small business owners. SEMA not only represents the largest assembly of small businesses worldwide but also a bulwark protecting the interests of the automotive community.

On this special episode of Gain Traction, Mike Edge attends the annual SEMA Trade Show in Las Vegas, where he speaks with ten participants who discuss the value of the trade show, their appreciation for SEMA as an association, and the focus of their respective automotive businesses.

Here’s a glimpse of what you’ll learn:

Don Detore talks about what the SEMA trade show means to the Tire Business publication
What makes SEMA valuable to 26-year industry veteran Geoff Doster?
George Kingman describes clients’ improved work-life balance after receiving coaching from Advanced Shop Leadership
Why coming to the trade show is important for Greg Draper to thrive in his role as a purchasing manager
Jordan Swerdloff reacts to winning the 2023 New Product of the Year award in the wheel category
Melanie White shares how her great grandfather founded Hellwig Products in 1946
The SEMA trade show is the biggest gathering of small business owners and executives in the world
The brand-new tire Michael Mathis and Atturo Tires introduced at SEMA
Robert “Sonny” McDonald discusses how SEMA promotes the aftermarket
Troy Coughlin Jr. discusses the types of products available at JEGS.com
Wade Kawasaki describes the crowd and overall vibe at the SEMA trade show

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Recognizing the Good and Fixing the Bad With Randy O’Connor of Dealer to Dealer Development Group

Randy O’Connor, Neal Maier — Wed, 08 Nov 2023 03:00:00 -0500

Randy O'Connor is the Owner of Dealer to Dealer (D2D) Development Group, which offers financial and operational consulting for the independent tire and auto service market in North America. The company's primary offering is a business growth strategy rooted in peer-to-peer networks, specifically the 20 Group format. Randy's strength lies in strategic analysis and process improvement. Drawing from varied roles across diverse industries, he's distinguished himself as an adept operator, crafting long-term solutions for sustained positive outcomes.

In this episode…

Tire and auto repair shops seem to face increasing difficulty in the way they set up their employee pay structure. As a result, it becomes challenging to explain why an entry-level employee is being paid a certain amount when he or she can drive for Amazon at a higher rate. Does this problem have an easy solution?

According to Randy O’Connor, from Dealer to Dealer Development Group, the situation has been complicated. If you can't explain a pay plan in a matter of five to 10 seconds, Randy says, it's not the right pay plan. People have to understand what and how they're getting paid. Commissions should be administered appropriately for general service workers and tire technicians, he suggests, offering accountability for quick work and professional inspections — not for selling oil filters and alignments, commissions that should be reserved for sales pros.

On this episode of Gain Traction, Neal Maier welcomes Randy for a conversation regarding the latest trends in the tire and auto repair industry. They talk about both the positives and the negatives, with suggestions for fixing the latter. Randy emphasizes the importance and value of a professional inspection to both the customer and the shop, and he discusses the customer experience advantage independents have over large chains.

Here’s a glimpse of what you’ll learn:

Randy O’Connor provides an update on tire industry developments based on recent data
How base cost is increasing compared to payroll cost in the tire and auto repair industry
Randy discusses the importance of accurately explaining a pay plan to an entry-level applicant
What is a reasonable incentive-based pay plan for tire technicians and general service employees?
How the auto industry could improve its professional inspection process
Why independent tire and auto repair shops always have a customer experience advantage over large chains
Randy shares how The One Minute Manager is a helpful book for anyone in leadership

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Reacting to Changes in the Marketplace With Michael Chung of Auto Care Association

Mike Edge, Michael Chung — Wed, 01 Nov 2023 04:00:00 -0400

Michael Chung is the Senior Director of Market Intelligence at Auto Care Association, where he spearheads market research initiatives for the automotive aftermarket sector. He plays a pivotal role in keeping industry members informed about market trends, primarily through monthly content, the promotion of a comprehensive industry data platform, and the publication of an annual factbook. Before joining the association, Michael co-led a market research consultancy, focusing on client relationships and strategic planning. Outside of his corporate responsibilities, he also serves as an adjunct professor, teaching environmental health and water quality to Master of Public Health students.

In this episode…

The tire and auto repair industry has recently encountered some unwelcome marketplace changes: Inflation has increased, interest rates have been hiking up, the cost of capital has risen, and the pandemic led to supply chain issues that have persisted to this day. How does that impact the price of goods and services? Is it all being passed along to the customer?

The Auto Care Association has conducted a member survey, according to Market Intelligence Director Michael Chung, asking executive-level managers about excess inventory, inventory management, and price changes. They found that product, customer, and market strategies have shifted quite a bit over the past several years and some had to find different suppliers. Stocking up on key and critical input materials has been common, Michael says, along with the diversification of supply sources.

On this episode of Gain Traction, Mike Edge welcomes Michael to chat about the strategic shifts executives and managers in the tire and auto industry have made as a result of increased interest rates, inflation, and supply chain difficulties. Michael shares some key takeaways from a recent survey which revealed changes in consumer driving habits and frequency of service.

Here’s a glimpse of what you’ll learn:

Michael Chung discusses his background as an environmental engineer and how he started working at the Auto Care Association
Who the Auto Care Association advocates for
How Michael is working to educate lawmakers on issues pertaining to Right to Repair
Why competition is healthy for those in the tire and auto industry
Michael lists some benefits of membership with the Auto Care Association
Key takeaways from a a member survey regarding the impact of inflation, rising interest rates, cost of capital, and supply chain challenges

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Importance of Trust From Tire Dealers and Customers With Cody Lang of Tire Solutions

Cody Lang, Mike Edge — Wed, 25 Oct 2023 04:00:00 -0400

Cody Lang is Vice President of Sales at Tire Solutions. He embarked on his journey in the tire industry from a young age, inspired by his father's passion for the trade. From playful childhood memories of "playing tire store" with Matchbox cars to overcoming challenges as a young salesperson in a seasoned industry, Cody’s dedication is evident. His proudest achievement is contributing to the growth of Tire Solutions, a startup that began in 2010 with only five employees and has since flourished, boasting a team of 35 today.

In this episode…

If you are a relatively-small family-owned tire business, how do you compete against and differentiate yourself from larger, corporate-owned competition?

According to Cody Lang, Tire Solutions takes a different approach to its business by placing a primary focus on the customer experience. When you pay a visit to one of its locations, in the conference room, you’ll see one thing written across the top of the board: “we can be the best in the world at relationships.” And in today's market, Cody says, it's not just all about tires. He knows there's a lot of big businesses out there, and the amount of small businesses is decreasing, but he believes many people desire to support small businesses above purchasing a product for its price alone.

On this episode of Gain Traction, Mike Edge visits with Cody about the challenges faced by small business owners in the tire and auto repair industry and the possible ways to overcome them. He discusses the importance of trust in a shop’s relationship with both customers and tire dealers and why going above and beyond can have great value. Cody also explains why offering an additional warranty at no cost to the customer can instill confidence in a product.

Here’s a glimpse of what you’ll learn:

Cody Lang describes the makeup of his Tire Solutions team and how it stacks up against similar entities
Why going above and beyond for the customer can have tremendous value
How Cody anticipates his brand expanding in the near future
What tire brands does Tire Solutions offer its customers?
Why it’s important for a shop to gain trust from tire dealers
Cody tells a funny story about being drenched by an exploding radiator hose before an important sales dinner

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Value of a Long-Term Exit Strategy With Giorgio Andonian of FOCUS Investment Banking

Mike Edge, Giorgio Andonian — Wed, 18 Oct 2023 04:00:00 -0400

Giorgio Andonian is the Managing Director at FOCUS Investment Banking. Since joining the company in 2019, he has been instrumental in guiding mergers, acquisitions, recapitalizations, and capital raises for middle-market businesses in the Consumer and Automotive Aftermarket sectors. Prior to FOCUS, Giorgio served as vice president of 55 Inc. in Southern California and has held other roles in the tire industry spanning finance, operations, and supply chain management. He holds a MBA from Pepperdine University and several professional licenses including Series 79, Series 82, and Series 63.

In this episode…

Are you considering selling your tire and auto repair shop in the near future, or maybe the distant future? How far in advance should you begin planning your exit?

According to Giorgio Andonian from FOCUS Investment Banking, it’s never too early to start taking the necessary steps because these transactions often take longer than expected. Giorgio says his company recently played a part in a sale that took three years to complete due to the advanced maturity of the tire industry. Among the questions to start considering now: Are you a C Corp or an S Corp? Are you charging yourself fair-market rent? What will management look like when you are no longer the owner?

On this episode of Gain Traction, Mike Edge welcomes Giorgio for a conversation about the many aspects of selling a tire and auto repair shop. He explains why it’s important to know what type of corporation you are, why you should start planning for a potential sale with your accountants years in advance, and the considerations associated with ownership of the property where the shop is located. Giorgio also talks about what he learned while working at his family’s Discount Tire Centers.

Here’s a glimpse of what you’ll learn:

Growing up in the tire business as a small child
How Giorgio Andonian became involved in his family business, Discount Tire Centers of Southern California, as an adult
Why Giorgio’s inventory management experience in the tire industry has paid off with FOCUS Investment Banking
Pep Boys’ acquisition of 25 of Giorgio’s family’s 50 Discount Tire Center location
How Giorgio and his father more than doubled annual retail revenue after scaling down to two locations
What precipitated Giorgio’s transition into investment banking?
Advice to shop owners who are considering selling their business

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

A Reporter’s Journey From Covering Sports to Tires With Don Detore of Tire Business

Mike Edge, Don Detore — Wed, 11 Oct 2023 04:00:00 -0400

Don Detore is the Editor of Tire Business, an industry trade magazine published by Crain Communications. Before this, he began his tenure at Rubber & Plastics News in March 2013 as a copy editor and was later promoted to managing editor. With over 35 years in journalism, Don has held significant roles at The Repository in Canton, including sports editor, managing editor, and executive editor. He holds a bachelor's degree in communication arts from Walsh University.

In this episode…

When you grow up as a sports fan and eventually become a sports reporter — getting paid to cover historic NFL games, including all-time great basketball players like LeBron James — could you possibly enjoy a job where you write about tires?

According to Don Detore, who spent over 25 years covering sports for Ohio newspapers before transitioning to writing for tire industry publications, the answer is a definite "yes." Since changing direction, Don says he has immersed himself in the industry and fallen in love with it. According to Don, covering the tire industry is fun, interesting, and entertaining mainly because of his relationships with people who have become friends for life.

On this episode of Gain Traction, Don joins Mike Edge to talk about going from covering sports and Hall of Fame athletes to writing about the tire industry. Don takes Mike on his career journey with fascinating stories about constantly trying to get an interview with Fran Tarkenton, being on the field during John Elway's legendary 98-yard drive against the Browns, and a crazy situation he witnessed on the road with a team.

Here’s a glimpse of what you’ll learn:

Don Detore discusses covering LeBron James as a sports reporter in Ohio
How an interview with Fran Tarkenton changed Don’s image of his childhood hero
Why Don and his wife named their first dog Webster
Don shares how he transitioned from the newspaper industry to writing and editing for tire publications
What are Don and his team at Tire Business currently working on?
Don reveals the hit TV show where his mentor’s daughter was a star

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Truth and Transparency in the Tire Industry With Frank Frattale of Trimax Tire-Maxon International

Neal Maier, Matt Peters, Frank Frattale — Wed, 04 Oct 2023 04:00:00 -0400

Frank Frattale is the Director of Sales at Trimax Tire-Maxon International. With a rich history in the automotive industry, Frank has honed his skills in management, account management, sales, strategic planning, and business development. He is an accomplished sales professional, having previously worked for Fury Tires, NAMA Tires Inc. and NEXEN TIRE.

In this episode…

How do you build long-term partnerships or relationships with customers? Treat them the way you’d like to be treated.

According to Trimax Tire-Maxon International’s Frank Frattale, that starts with respect and complete transparency. Many distributors tend to shy away from telling the truth for fear of losing a customer, but Frank says customers respect and appreciate honesty and will stay loyal — even after receiving bad news — if they know you’re being transparent with them.

On this episode of Gain Traction, Frank joins Neal Maier and Matt Peters for a conversation about treating customers in a way that encourages them to partner with you in good times and bad. Frank talks about the importance of transparency and the benefits that can come from it. He discusses his thirty-year journey in the auto and tire industry and shares valuable advice crucial to his success.

Here’s a glimpse of what you’ll learn:

Frank Frattale talks about his entry into the auto industry
Why Frank transitioned from selling wheels to selling tires
Which brands does Trimax Tire-Maxon International import and distribute?
How the recent industry struggle with production and shipping affected Frank’s approach to working with customers
Why complete transparency is an effective method of communication in the tire business
Frank reveals the best advice he’s ever received

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Profits and Product Performance Produce Partnerships With Scott Weeden of Barnwell House of Tires

Mike Edge, Scott Weeden — Wed, 27 Sep 2023 04:00:00 -0400

Scott Weeden is the Vice President of Sales at Barnwell House of Tires. With over two decades in the trucking industry, he previously managed his own freight company and oversaw the New York City market for a commercial tire manufacturer. In his position at Barnwell, Scott has cultivated a team of 22 sales representatives, leading to a 60% increase in revenue. Additionally, he serves on the Tire Industry Association board, contributing to the safety of tire technicians, drivers, and pedestrians.

In this episode…

How do you convince potential clients that it’s worth partnering with your company? According to Scott Weeden, who leads the sales team at Barnwell House of Tires, it starts with an efficient process and eliminating mistakes in the transaction paperwork — after that it comes down to the performance of your product. Scott says a refined process combined with reliable product performance drives profits, resulting in partnerships.

On this episode of Gain Traction, Scott talks to Mike Edge about what makes a shop attractive to potential clients. He explains what it means to provide reliable and exceptional service, offer a mistake-free transaction process, ensure product performance, drive profits, and gain partnerships. Lastly, Scott shares a crazy story about a memorable experience with a customer and discusses some classic movie scenes.

Here’s a glimpse of what you’ll learn:

Scott Weeden talks about growing up in Seattle
How Scott began to work at Barnwell House of Tires
Scott provides insight on some of his major accomplishments in the tire industry
What sets Barnwell apart from others in the industry?
Scott’s story about an intimidating experience he had with a customer
Which scenes from Glengarry Glen Ross and The Usual Suspects are Scott’s all-time favorites?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Looking Back on 100 Episodes With Neal Maier, David Christopher, and Mike Edge of Tread Partners

Neal Maier, David Christopher, Mike Edge — Wed, 20 Sep 2023 04:00:00 -0400

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive.

Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call.

David was previously a Partner at 3VE and the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his own family’s auto repair shop.

Mike Edge is in business development at Tread Partners. He has had a lengthy career in his field, having previously been the Owner and Business Development expert for Resource Connection, Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc.

In this episode…

When Neal Maier, David Christopher, and Mike Edge from Tread Partners first decided to do a podcast featuring guests from the tire and auto repair industry, Neal says they never imagined they’d make it to their 100th episode — especially since it took what seemed like forever to land their first guest. But after a little trial and error, dozens of Zoom calls, and all kinds of interesting and informative conversations, they are now in a position to look back on 100 episodes of Gain Traction!

On this 100th episode of Gain Traction, Neal, David and Mike join Rise25’s Chad Franzen to reminisce about some of their most memorable podcast interviews. They discuss what they enjoy most about hosting the show and the relationships they’ve built. They also look back on valuable information and insights they’ve received from guests on topics such as sales, culture, training, tire and repair legislation, and having fun at work.

Here’s a glimpse of what you’ll learn:

Mike Edge, David Christopher and Neal Maier each share what they most enjoy about hosting Gain Traction
Mike looks back on a particularly funny story heard during one of his interviews
The longest amount of time Neal and a guest have spent talking before hitting the record button
David highlights the importance of Right to Repair and tire registration for anyone in the industry
The most important criteria for being an effective salesman
Why culture eats strategy for lunch
How often Neal learns something new from a guest, despite having worked for decades in the industry

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Revolutionizing Tire Sales With George Silagadze, Vice President of TireConnect

George Silagadze, Matt Peters, Neal Maier — Wed, 13 Sep 2023 04:00:00 -0400

George Silagadze is the Vice President of TireConnect, a company that has revolutionized the way tires are sold. He founded the company in 2013 and it was acquired by Bridgestone in 2015. George has worked with Bridgestone to transform the tire sales landscape, revolutionizing the practice through direct referrals and online platforms.

In this episode…

The true definition of entrepreneurship is the ability to recognize a gap in the marketplace, fill it with your own ideas and abilities to satisfy the desires of the consumer. There’s no better example of this than the story of George Silagadze, who combined his background in digital marketing with his frustration getting quotes on tires for his wife’s car. This led him to launch TireConnect, which started as a website called Get New Tires and quickly evolved into a valuable entity that was acquired by Bridgestone.

On this episode of Gain Traction, George Silagadze, Vice President of TireConnect, joins Neal Maier and Matthew Peters to talk about his amazing entrepreneurial journey born out of frustration with a common problem in the tire industry. George tells the origin story of TireConnect, discusses its evolution and how it eventually came to be acquired by Bridgestone.

Here’s a glimpse of what you’ll learn:

George Silagadze explains how TireConnect helps tire retailers
Why George created the brand
How TireConnect came to be acquired by Bridgestone about two years after being launched
Where George looks for inspiration to improve the TireConnect’s process for customers
How George navigates through the complexity of the tire business
Why TireConnect has been slow to embrace specialty tires
George shares some helpful advice for others in the tire industry

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Relationships Drive Success With JP Gallagher, President of Gallagher Tire

JP Gallagher, Matt Peters, Neal Maier — Wed, 06 Sep 2023 04:00:00 -0400

JP Gallagher is the President of Gallagher Tire, a leading specialty tire wholesaler based in the US. Assuming leadership in 2003, JP has expertly guided the company's expansion, establishing warehouses in Southeastern Pennsylvania and Upstate New York and launching online consumer tire sales website Tires4That.com in 2017. Drawing from his vast experience at the forefront of a family business, he emphasizes the importance of both respecting current management practices and being agile in implementing changes for future success.

In this episode…

What is the key to long-lasting success in the tire industry? For Gallagher Tire, a specialty tire wholesaler in business since 1968, it’s all about relationships.

According to JP Gallagher, who started his career in the warehouse and worked his way up to the executive level, relationships have enabled Gallagher Tire to find great employees and keep customers coming back for half a century. He says understanding what employees are going through on a daily basis is very important, as is establishing a level of mutual respect with all team members — a happy team often translates to happy customers.

On this episode of Gain Traction, JP joins Neal Maier and Matt Peters for a conversation about what it takes to be a successful tire business for more than 50 years. JP talks about the importance of building long-term relationships with both employees and customers. He says he and his team members come to work every day and enjoy what they do. JP also shares how the pandemic affected Gallagher Tire and reveals what he anticipates for the future.

Here’s a glimpse of what you’ll learn:

JP Gallagher tells Gallagher Tire’s origin story dating back to 1968
The opportunity that gave JP his start in the tire business
How Gallagher Tire handled dramatically-longer lead times during the pandemic
JP pinpoints relationships as the key to Gallagher Tire’s long term success
What does JP anticipate for the upcoming year?
The leadership advice JP received from his father

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Growing Customer Awareness With Bill Bainbridge, Former VP of Marketing and Business Development with CJ’s Tire and Automotive

Bill Bainbridge, Neal Maier, Matt Peters — Wed, 30 Aug 2023 04:00:00 -0400

Bill Bainbridge retired in March 2023 after more than 45 years in the tire industry. Bill was Vice President of Marketing and Business Development for CJ’s Tire and Automotive, where he helped grow the brand from 11 to 17 locations. His journey in marketing, communications, and sales involved nearly every area of the tire business from retail to wholesale. During his career, Bill established a track record of creating and managing marketing platforms that generated exceptional return on investment.

In this episode…

It seems like there's a new tire brand every time we turn around, and they’re all competing for space in the minds of consumers. What are some unique steps that someone starting a new brand can take to drive awareness?

According to Bill Bainbridge, who recently retired from working at CJ’s Tire and Automotive, sports are a highly effective channel. If he were launching a brand, Bill says he would make a large investment in marketing through motorsports. He urges new brands to have their products associated with motorsports or the technology involved in motorsports. Otherwise, Bill advises the use of regular athletic competition, like putting a magnet on the minivan driven by a soccer mom or hanging a banner on the outfield fence at the local high school baseball diamond.

On this episode of Gain Traction, Neal Maier and Matt Peters sit down with Bill, who draws on his vast marketing and sales experience in the tire industry to share some advice for building customer awareness with new tire brands and shops with only a few locations. Bill talks about how local sports can be used to bring attention to stores, brands and products. He also reveals a potentially-surprising media platform that often drives results for tire shops.

Here’s a glimpse of what you’ll learn:

Bill Bainbridge details his unique entry into the tire industry
Why working the sales counter at a tire shop is the most difficult job in the business
Bill shares why he came out of retirement to work for CJ’s Tire and Automotive
What advice would Bill give to a new brand looking to build customer awareness?
How a store can firmly establish itself in a community
Why radio is Bill’s preferred advertising medium
Bill explains why sports marketing is a great investment for tire and repair shops

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How Core Values Enhance Credibility With John Repp, Sales Manager for Dunlap & Kyle Co.

Mike Edge, John Repp — Wed, 16 Aug 2023 04:00:00 -0400

John Repp is Sales Manager for Dunlap & Kyle Co., one of the leading tire distributors in the nation. John got his long-sought start in the automotive industry by taking a job at a National Tire Wholesale in Nashville, TN while working a second job to make ends meet. He worked several roles with Bridgestone for nearly 20 years before joining Dunlap & Kyle.

In this episode…

What’s the secret to building a long-term foundation of credibility for your business? Start by establishing core values and getting your team to buy in. According to John Repp from Dunlap & Kyle Co., his company’s core values are ingrained into its culture. When team members come to work, they live by the following mantras: Go Big, Champion Your Customer, Give a Damn, Get Your Hands Dirty, and Have Their Back. The mindset gained by upholding these values, John says, has yielded results that keep customers coming back.

On this episode of Gain Traction, John joins Mike Edge to discuss the benefits that come from implementing core values that are straightforward, recognizable, and demonstrable. They talk about how to make core values a deep-rooted part of your company culture, reflected in both internal and external relationships. John also praises the impact made by Dunlap & Kyle founder Bob Dunlap who, despite being over 90 years old, still comes into the office every day. Check it out!

Here’s a glimpse of what you’ll learn:

John Repp shares how the specific core values held by Dunlap & Kyle are ingrained into the company’s culture
How Dunlap & Kyle fixes a mistake involving a customer
John explains why every company employee needs to care, from the heart, about individual and team performance
What does it mean to be willing to get your hands dirty?
How Bob Dunlap built and maintained a track record of success

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How To Hire a Great Technician With Chris Lawson of Technician Find

Mike Edge, Chris Lawson — Wed, 09 Aug 2023 04:00:00 -0400

Chris Lawson is the Founder of Technician Find, which helps independent automotive and diesel repair shops use creative ads and social media marketing to find good techs faster. He is also a digital marketing strategist with Astute Social Media and host of the Technician Find Office Hours podcast. Chris launched Technician Find in 2017 after he was asked to give a social media presentation for ten independent repair shop owners, nine of which became clients.

In this episode…

If you own a tire or repair shop and need to hire an experienced, qualified technician, what is your process for recruitment? Do you post an ad somewhere online? If so, you may be going about it the wrong way — according to Chris Lawson of Technician Find, even if you have a good ad, it’s probably not being seen by a sufficient quantity of qualified people and you may end up hiring just a warm body.

Chris describes the process of finding a good technician as similar to starting out a fishing trip, beginning with the right bait — in this case, a unique ad. Once you have the right bait, you have to go where the fish are — social media. He says Technician Find’s process uses social media marketing and professional copywriting to recruit people who aren’t necessarily looking for new jobs to draw them into a story about how their life can make a transition and how they're the hero of the story.

On this episode of Gain Traction, Mike Edge welcomes Chris of Technician Find to discuss the best way for independent automotive and diesel repair shops to find and hire qualified and experienced technicians. Chris shares what makes his process superior to generic job ads and describes how he goes about finding the absolute best technicians to leave their current jobs so they can come and work for his clients. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Chris Lawson talks about the number of cold calls he had to make as a new financial planner
How Chris transitioned from financial services to helping repair shops find technicians
What skill sets are required for finding technicians?
Why Chris prefers to compare the process of finding a tech to fishing rather than hunting
The biggest challenge Chris faces running Technician Find
Why generic job postings on Indeed are risky for employers looking for qualified applicants
How Technician Find recruits qualified technicians to different shops

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Expanding Your Portfolio To Meet Customer Demand With Lance Bullock of OE Wheels

Mike Edge, Lance Bullock — Wed, 02 Aug 2023 04:00:00 -0400

Lance Bullock is President of OE Wheels, where he has worked since early 2006. He has used his background in finance and operations to contribute to the overall modernization, direction, and growth of the company. Under Lance’s leadership, OE Wheels has grown to become the largest independent replica wheel distributor in North America and is the parent company to 4Play Wheels and Defiant Wheels.

In this episode…

What should you do when demand outgrows what you have to offer? You expand your portfolio. That’s exactly what OE Wheels did, according to Lance Bullock. He says when wheels started flying off the shelves, OE forged a path to manufacturing: changing finishes, sizes, and some offsets. Eventually, OE Wheels evolved into a bit of an aftermarket replica company and started adding brands. Lance hired a designer and brand manager, and OE Wheels became the parent company to two new wheel brands: 4Play Wheels and Defiant Wheels.

On this episode of Gain Traction, Lance joins Mike Edge for a conversation about the growth and evolution of OE Wheels. Lance tells the story of how he left the corporate world to work and learn from his uncle. He talks about the blunt mentoring he received when he got there and the operational improvements that he recognized were needed. Lance explains how and why OE Wheels expanded its portfolio and grew the brand. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Lance Bullock explains where he first became exposed to the automotive industry
Why Lance left the corporate world to work for OE Wheels
Where Lance first applied his vision upon starting with the company
How OE Wheels chooses the brands it sells
Lance shares his proudest moment during his time with OE Wheels
What makes OE Wheels confident the new wheels it sells will be popular among consumers?
Why having a mentor can be more valuable than reading a book

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Supplying and Servicing Big Tires in the Mining Industry With Mason Hess of Purcell Tire

Mike Edge, Mason Hess — Wed, 26 Jul 2023 04:00:00 -0400

Mason Hess is the Director of Global Mining Division at Purcell Tire and an Executive Board Member and past President of the Tire Industry Association. He is a third-generation “tire guy” whose grandfather ran an independent tire store and whose father worked in the tire industry for decades. Mason began working full-time in the tire industry in 1995, joining D&D Tire in 2007 before it was purchased by Purcell Tire.

In this episode…

When you think about the tires and the various industries that rely on them, you probably overlook the mining industry — which not only relies on very large and expensive tires, but also depends on a tremendous amount of service from tire professionals. Because of that dependence on service, Purcell Tire’s Mason Hess says there’s a true partnership between the mining and tire industries. Mining professionals purchase expensive tires — which can cost up to $100,000 apiece — before tire professionals go in with intent to add value, extend tire life, and reduce costs.

On this episode of Gain Traction, Mike Edge welcomes Mason for the first ever mining-centric conversation heard on this podcast. Mason talks about the size and costs associated with tires used in the mining industry and why tire service is so important. He also discusses his experience as past president of the Tire Industry Association and what he learned about its effect on industries like farming and mining.

Here’s a glimpse of what you’ll learn:

Mason Hess shares how he broke into the industry
The size and cost of the biggest tire in the world
How much money can you save when you make an improvement to a large tire?
Keys to success in selling large, expensive tires
Why the mining industry is more subject to market fluctuations than the tire industry
How Mason sees tire providers and the mining industry working together moving forward
Why tire service is so important for miners
Mason shares what he learned during his experience as TIA President

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Roy Littlefield of the Tire Industry Association on Tire Registration and Right to Repair Legislation

Mike Edge, Roy Littlefield — Wed, 19 Jul 2023 04:00:00 -0400

Roy Littlefield retired as CEO of the Tire Industry Association in late 2021. He began working there in 2002, and his tire industry career spans over 50 years. As CEO, he grew TIA’s membership from 2,700 to 13,000. He started his career in 1975, volunteering for Sen. Thomas McIntyre, D-NH, and worked for Sen. Barry Goldwater, R-CA, a few years later. His experience in politics taught him the importance of building strong relationships and paying attention to details. Roy earned a Ph.D. and teaches history, politics, and law at Catholic University.

In this episode…

The Tire Industry Association is working with government officials, on behalf of its 14,000 members, on two issues that are very important to independent tire and auto repair shop owners: fines associated with tire registration and Right to Repair legislation. Right to Repair allows independent shops and car owners to repair vehicles on their own without requiring that they be taken to a dealership.

According to Roy Littlefield of TIA, association members have indicated that repair facilities generate about 70 percent of their income — which makes Right to Repair legislation vital for shop owners who are not affiliated with a manufacturer or retailer. Meanwhile, Roy emphasizes that independent shop owners should familiarize themselves with tire registration laws as soon as possible to avoid large fines that could completely derail a small business.

On this episode of Gain Traction, Roy joins Mike Edge for an important conversation about Right to Repair legislation and tire registration fines. Roy provides context on why both issues are important to tire and auto repair shop owners, explains how TIA is working with government officials on both matters and emphasizes the immediate need for shop owners to get up to speed on tire registration laws to avoid devastating fines. You don’t want to miss this episode!

Here’s a glimpse of what you’ll learn:

Roy Littlefield talks about how he worked his way into the tire industry
The secret to solving disagreements between tire manufacturers and retailers
Why Roy considers the Right to Repair so vital
How President Biden feels about the Right to Repair law
Roy details the current tire registration issue and the potential risks associated with it
How the fines for failing to register tires get so large

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Innovating Software to Accommodate Customer Demands With Dave Vogel, General Manager at ASA Automotive Systems

Matthew Peters, Neal Maier, Dave Vogel — Wed, 05 Jul 2023 04:00:00 -0400

Dave Vogel is General Manager at ASA Automotive Systems, where he leads all business operations. He has worked for over two decades, previously serving as Executive Vice President and Vice President of Sales. Immediately after graduating from Boise State University in 1983, Dave started his career with Goodyear Tires and worked his way from the ground up.

In this episode…

Consumer behavior and inclinations have seen multiple changes in all business sectors, including the automotive industry. Until recently, customer-facing team members at tire and auto repair shops would be somewhat evasive in providing any specific information to a person who was inquiring about a service or part over the phone — the goal has simply been to get the customer to come to the shop.

According to Dave Vogel from ASA Automotive Systems, that customer service mindset is no longer acceptable, especially for younger consumers. Dave says younger customers don't want to leave the house and don't want to talk to anybody if at all possible — in fact, they didn’t want to call the shop in the first place. As a result, it’s imperative that tire and auto repair shops stop being evasive and start accommodating them by providing all the information they’re asking for when they ask for it.

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome Dave for a conversation about the importance of tire and auto repair shops acknowledging the behavioral trends of consumers and the willingness of software developers to continuously innovate in order to satisfy current and future customer desires. Dave explains how his experience doing customer service for Goodyear decades ago helps him in his current software executive role. Tune in!

Here’s a glimpse of what you’ll learn:

Dave Vogel shares what he learned from starting his career in a customer-facing role
How working at the shop counter helped Dave use software to make operations more efficient
Why ASA is widely respected as one of the preeminent shop management systems in the tire industry
How tire industry software seeks to accommodate today’s online-oriented consumer
What is ASA doing to develop software that can strike a balance between the different ways tire dealers do business?
The best piece of advice Dave has ever received

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Fascinating Insights Into the Production of Automotive TV Shows With Tom Diaz, Coordinating Producer at Bright Bay Creative

Neal Maier, Matthew Peters, Tom Diaz — Wed, 28 Jun 2023 04:00:00 -0400

Tom Diaz is the Coordinating Producer at Bright Bay Creative, where he contributes to the production of Netflix automotive TV shows. His first experience in the automotive industry was as a co-owner of a muffler shop in 1992. Despite not knowing what a muffler or catalytic converter were — or how to run a business — Tom’s passion for cars helped him to learn quickly. He found his muffler-related niche in import racing, and mufflers from his shop were routinely featured on the cover of Super Street, an import magazine. He then opened an auto accessory store which laid the path toward helping with the sponsorship of a TV show.

In this episode…

Were you a fan of the show Pimp My Ride? It aired on MTV for six seasons from 2004 to 2007. Did you notice the difference between seasons 1-4 and seasons 5-6? According to Tom Diaz, who was part of the show’s production team, the show started to go downhill in its fifth season. At that point, he says everything on the show was fake — fake stuff, fake owners, fake cars, and a fake cast. Are you curious about the behind-the-scenes craziness involved with producing that show?

On this episode of Gain Traction, Neal Maier and Matthew Peters are joined by Tom to talk about the making of Pimp My Ride. Tom shares how he broke into the automotive industry and how his journey led him to television production. He explains how he got involved with Pimp My Ride and his experience helping with the show’s production. Tom tells an emotional story about how the owner of Strada Wheels helped him solidify his current role in TV production. Don’t miss this fascinating conversation!

Here’s a glimpse of what you’ll learn:

Tom Diaz talks about his background and how he got involved in TV production
Why people working on automotive television shows were often not happy with Tom
Tom gets emotional as he shares how his friend helped him start working with Bright Bay Creative
Which tires has Tom been particularly fond of over the years?
What are the most exciting things about producing shows like Pimp My Ride?
The challenges of working with multiple shop owners while creating content

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

A Voice for Independent Tire Dealers With Jason Rook, President and CEO of Independent Tire Dealers Group

Mike Edge, Jason Rook — Wed, 14 Jun 2023 04:00:00 -0400

Jason Rook is the President and CEO of Independent Tire Dealers Group, where he leads a network of 1,000 independent tire dealer locations across the U.S. Jason specializes in strategic planning, business development, customer relations, and team building. His mission is to provide independent tire dealers with the best products, services, and resources available, while striving to foster a collaborative and inclusive culture within ITDG.

In this episode…

Many customers within the tire industry have found the place they go for all their tire-related needs, and it’s often a local mom-and-pop shop they’ve been frequenting for generations. Why? Because they can simply drop the keys on the counter and walk out the door. It’s not a corporate entity, just a place owned by a trustworthy local.

According to Jason Rook of Independent Tire Dealers Group, these small business tire shop owners have a valuable resource available in ITDG. Jason’s group negotiates programs with manufacturers, insurance companies, and different vendors. Even if you have one location in a small town, Jason says once you become an ITDG shareholder, you have $350 million in buying power behind you. All shareholders receive the same benefits, no matter the size or quantity of shops. ITDG is not a marketing group — it simply exists to put opportunities in front of independent tire dealers.

On this episode of Gain Traction, Mike Edge welcomes Jason for a discussion about the benefits of being a shareholder at ITDG. They talk about Jason’s small town upbringing, how he started in the automotive industry, why ITDG exists and the benefits it provides. Jason emphasizes the importance of smaller, independent tire dealers and shares how they can gain value from ITDG. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Jason Rook explains how he came to realize his best role was in sales and leadership
What is Jason’s five-year outlook for ITDG?
Jason discusses the value of having both large and small tire dealerships as ITDG members
Why local, smaller independent tire dealerships are important
How ITDG is different from a marketing group
What type of support does ITDG offer a new entrepreneur in the tire business?
Jason shares a funny story from his career

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Increasing Sales Through Effective and Thorough Training With Robert “Sonny” McDonald, Senior National Training Manager at Toyo Tires Corp USA

Mike Edge, Robert "SONNY" McDonald — Wed, 07 Jun 2023 04:00:00 -0400

Robert “Sonny” McDonald is the Senior National Training Manager for Toyo Tires Corp USA. He started his sales career in the tire industry as a representative for The Tire Rack, where he worked for over a decade, and has been in his current position for more than 20 years. Sonny has also served as an aircraft maintenance specialist in the US Air Force.

In this episode…

As anyone who works in the tire and auto repair industry will tell you, customers don’t come to your shop because things are going well — if their car and tires were in good shape, they wouldn’t be in your shop. So what steps can you take to ensure your customers will stay happy in unhappy situations? How can you get them to trust you enough to come back to your shop the next time they need help?

According to Robert “Sonny” McDonald from Toyo Tires Corp USA, it starts with great training. His philosophy: when you're more comfortable with something, the easier it is to sell. When a customer service provider can ask the right questions, the more comfortable the customer will feel. Sonny says great training gets people excited, not only about the industry but about what they do.

On this episode of Gain Traction, Mike Edge welcomes Sonny for a conversation about all the ways the tire and auto repair industry benefits when its employees receive stellar training. Sonny shares how he came to appreciate the benefits of training, how it makes customers feel more comfortable, and why employees feel great about their jobs when they are well-trained. He also reveals which 1980’s TV show led to him being called “Sonny” instead of Robert. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Robert “Sonny” McDonald’s origin story
The Notre Dame football eras Sonny most enjoyed having season tickets for
How Sonny got started in the tire business
What makes the sales team at Toyo Tires successful?
The keys to consistency in the tire industry
Sonny shares how he, as a college student, got to know Tire Rack founder Peter Veldman
Why people started calling him “Sonny” instead of Robert

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Selling Tires Without a Sales Pitch With Ron Dolan, President at Sailun Tire North America

Mike Edge, Ron Dolan — Wed, 31 May 2023 04:00:00 -0400

Ron Dolan is President at Sailun Tire North America. He has a demonstrated history working in the automotive industry with developed skills in negotiation, budgeting, business planning, and sales. Sailun Tires are exclusively distributed by TBC Brands in the US and sells over 30 million tires annually in more than 50 countries worldwide. Ron came to Sailun from Dynamic Tire Corp, where he worked for nearly twenty years.

In this episode…

What makes a salesperson great at what they do? According to Ron Dolan from Sailun Tire North America, it’s not a tried-and-true sales process, it’s your ability to connect with people. Ron says if you genuinely like people, tell them the truth, and treat them the way you want to be treated, you’re going to be effective.

On this episode of Gain Traction, Ron joins Mike Edge to discuss the most effective ways to sell tires and retain customers. Ron speaks about his style of selling and how he doesn’t work an angle or come with a sales pitch — he’s even told potential customers to call someone else because he didn’t believe in certain products. Playing the long game is key, Ron says, explaining that he’s had relationships with customers for more than 20 years. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Ron Dolan shares the way tires have played an important role in his life
Learning about the off-road tire segment
The story behind Ron’s ascension to President at Sailun Tire North America
Ron’s keys to sales success
What does Sailun do differently from its value tier competitors?
How Ron is reacting to raising his daughters (with his wife) and seeing them grow into adults

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Value of Experienced and Empathetic Leadership With Kyle Blankenhorn of Ken’s Tire

Neal Maier, Kyle Blankenhorn — Wed, 24 May 2023 04:00:00 -0400

Kyle Blankenhorn came to Ken’s Tire as a tire changer after serving as a small town Iowa police officer and working for TSA at the Eastern Iowa Airport in Cedar Rapids. His grandparents founded Ken’s Tire, with three locations in eastern Pennsylvania, and Kyle — who has managed two of the stores — is now helping run the successful third-generation business. He attributes the success of Ken’s Tire to the longevity of the staff and their ability to learn from mistakes.

In this episode…

In recent years, staffing and supply chain issues have been prevalent throughout the tire and auto repair industry. According to Kyle Blankenhorn, empathetic leadership is an important factor in overcoming the staffing shortage.

Kyle says Ken’s Tire has recently hired employees coming directly out of high school or vocational school and, like all new employees, they tend to make mistakes. Fortunately, Kyle has been in their shoes and made the same mistakes. That experience enables him to review the problem with the new staffer, figure out what went wrong, and how to move forward.

On this episode of Gain Traction, Neal Maier engages Kyle in a conversation about the trials and tribulations of running a tire and auto repair shop. They discuss ways to overcome staffing problems and supply chain issues, and the keys to success for a group of three stores in business for almost fifty years. Kyle also shares his non-traditional journey toward working in a third-generation shop. Tune in!

Here’s a glimpse of what you’ll learn:

Kyle Blankenhorn details his long journey into the tire business
Why Ken’s Tire has been successful over the past four decades
The importance of being an empathetic leader
Kyle speaks on the reasons behind recent supply chain issues
How Ken’s Tire has changed as a result of supply chain problems
What is the best piece of advice Kyle received from his father?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Promoting a Tire Brand by Sponsoring a Sport With Samuel Felberbaum, President at Prinx Chengshan Tire

Mike Edge, Samuel Felberbaum — Wed, 17 May 2023 04:00:00 -0400

Samuel Felberbaum is President at Prinx Chengshan Tire. He came to Prinx from Toyo Tires, where he was the Director of Sales for eight years. His passion is in helping companies set up and implement marketing initiatives that increase customer growth, improve retention, and drive revenue. Samuel is a big sports enthusiast, especially when it comes to the New York Yankees.

In this episode…

What is the best way to reach your target customer demographic? Is it always through social media, or could there be another effective way? What if it was to be the main sponsor of an event that features an increasingly popular activity?

According to Prinx Chengshan Tire’s Samuel Felberbaum — whose company promotes the Fortune tire brand and targets business-to-business, regional wholesalers — his executive team has recently signed a multi-year deal to be the official tire of USA Pickleball. Samuel said it was a good fit for Fortune and his team is hopeful that this will be a great way to gain new customers and expand the brand.

On this episode of Gain Traction, Mike Edge is joined by Samuel to discuss marketing a tire brand to business-to-business wholesalers. Samuel speaks about his past experiences which have proven to be valuable in his current position, becoming the official tire of USA Pickleball, the region of the U.S. where the Fortune brand is particularly strong, ways customers can find Fortune tires, and upcoming challenges and goals. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Samuel Felberbaum discusses his background and shares what led him to Prinx Chengshan Tire
Who are Prinx’s ideal customers?
The tire brands Prinx works with
Samuel makes a big sponsorship announcement
What past experiences were valuable in preparing Samuel for his role as President of Prinx?
The biggest challenges in the tire industry with the Fortune brand

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Eliminating Fear From the Payment Process With Chris Talevi, Vice President of Sales at PayTomorrow

Neal Maier, Matt Peters, Chris Talevi — Wed, 10 May 2023 04:00:00 -0400

Chris Talevi is Vice President of Sales at PayTomorrow, a fintech company with a unique financing model designed to offer a full credit spectrum platform for businesses to offer to their consumers. Chris was Ticket Office Manager at Davidson College, his alma mater, before becoming a part-time tire changer in NASCAR with Stewart-Haas Racing. He joined PayTomorrow in 2016 as a Senior Account Representative and was promoted to VP in early 2021.

In this episode…

If you are a tire or custom wheel dealer, you’ve probably struggled with payments in some form or fashion. Are you afraid your promising new customer will get denied, or afraid you might insult your customer by recommending a certain financing option? According to PayTomorrow’s Chris Talevi, his company’s platform helps solve these problems by evaluating every customer on their specific repayment history and ability to repay, allowing dealers to fine-tune an offer that works for them.

On this episode of Gain Traction, Neal Maier and Matt Peters welcome Chris to discuss ways to simplify the payment process for tire and custom wheel dealers and their customers. Chris explains how PayTomorrow takes the fear out of proposing a payment plan to an individual customer and why business owners should consider using the platform. He also talks about his experience as a tire changer with NASCAR. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Chris Talevi explains how his wrestling background helped him become a tire changer with NASCAR
What is PayTomorrow and how does it work?
Chris describes how PayTomorrow’s three-tiered credit rating system works
Why tire dealers should consider talking to PayTomorrow
What increases will business owners see after embracing the technology and platform?
Why PayTomorrow ultimately exists

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Tackling Tire Industry Software With Jay Adams, President of MaddenCo

Jay Adams, Matt Peters, Neal Maier — Wed, 03 May 2023 04:00:00 -0400

Jay Adams is President at MaddenCo, widely recognized as an industry leader for tire industry software. He started working in sales there in the late 90s after graduating from Wabash College with a history degree. After two years, Jay left for law school and then worked as an attorney for four years before returning to MaddenCo in 2006.

In this episode…

What should tire and auto repair shops consider when implementing or changing their software systems? Should data collection be a primary factor? What hurdles often come with the switch?

According to Jay Adams of MaddenCo, data collection can be an advantage over the competition — but you have to know how much data you want to collect and when. When switching to different software, Jay says it’s most important to remember you’re changing for a reason — so trust your installer, trainer, and the people you signed with.

On this episode of Gain Traction, Neal Maier and Matt Peters sit down with Jay for a conversation about all things related to tire industry software. Jay shares his thoughts on what’s ahead for this software, what it can do in real-time, data collection, reporting and KPIs, and essential considerations in switching software. He also gives some great advice on looking for a parking spot. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Jay Adams tells the story of MaddenCo and why it’s considered an enterprise software business in the tire industry
MaddenCo’s affiliations within the tire industry
What does Jay see with tire industry software in the next five years?
Business analytics that tire dealers should be looking at
The value of getting employees to master your software
What are the major considerations tire dealers should consider when switching software?
The best piece of advice Jay has received

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Simply Subscribe to Your Sweet Ride With Immanuel Klaiber and Jürgen Lobach of FINN

Mike Edge, Neal Maier, Jürgen Lobach, Immanuel Klaiber — Wed, 26 Apr 2023 04:00:00 -0400

Jürgen Lobach is Chief Fleet Officer at FINN, overseeing the acquisition management and remarketing of over 20,000 vehicles. With more than 30 years of experience in the mobility sector, Jürgen is considered a proven and experienced industry expert. He spent almost two decades at Choice GmbH, an automotive provider.

Immanuel Klaiber is Head of Subscription Pricing and TCO at FINN where he is responsible for FINN’s global subscription pricing and US remarketing team, which helps to market and sell FINN’s used vehicles. Immanuel started his career at BMW financial services, where he was part of its US car data science team. He transitioned from BMW of North America in 2022, where he was Head of Omnichannel and Analytics.

In this episode…

Don’t feel like owning a car? In a world where you can subscribe to have just about anything delivered to your residence — from razors to meat to coffee to vitamin supplements — you can now subscribe to a service that will deliver a car to your doorstep! Once subscribed, you can decide whether you’d like to use the car for six months or a year. Check out this episode of Gain Traction to learn more!

FINN Auto is a relatively recent startup based in Germany, which has expanded to the northeastern US. According to FINN employees Immanuel Klaiber and Jürgen Lobach, it’s the easiest way for people to access mobility. With FINN, you can drive the car of your choice without any of the headaches of ownership!

On this episode of Gain Traction, Mike Edge and Neal Maier welcome Immanuel and Jürgen to talk about FINN, which could forever change the way people think about vehicle ownership. They discuss the ways FINN markets itself to prospective customers, eases anxiety over the use of electric vehicles, and can essentially serve as a six-month “test drive” for prospective car owners. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Immanuel Klaiber explains why FINN Auto is the easiest way for people to access mobility
Why Immanuel chose to leave BMW of North America to work for FINN, a start-up
Jürgen Lobach and Immanuel describe a typical FINN customer
The challenges of launching in an unpredictable market like the US
What does FINN’s footprint in the US currently look like?
The indicators Immanuel looks for when making pricing decisions

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Fruits of Being a Franchisee With Brian Beers, President at Prenlyn Automotive

Mike Edge, Brian Beers — Wed, 19 Apr 2023 04:00:00 -0400

Brian Beers is President at Prenlyn Automotive and the podcast host of Business with Beers. He has grown his small family franchise auto repair business into an enterprise with thirty locations. Currently, Brian’s mission is to teach people how to create freedom and build wealth by owning franchises.

In this episode…

For those interested in becoming an automotive industry franchisee, what are some initial barriers they’ll have to overcome? What are advantages to becoming a franchisee as opposed to starting your own business from scratch? What do franchisors look for in a potential franchisee?

According to Brian Beers of Prenlyn Automotive, the benefits of becoming a franchisee in the automotive industry are numerous. For starters, you join a network of other franchisees who have likely experienced and solved the same problems you may face. Additionally, you reap the benefits of national advertising already built in with known brands that offer franchise opportunities. Finally, sellers are more likely to sell to you if you already have franchisee experience.

On this episode of Gain Traction, Brian joins Mike Edge for a conversation about all things related to franchising in the tire and auto repair industry. Brian talks about the benefits of being a franchisee as opposed to starting your own business, why you become an attractive buyer for additional stores if you already have franchisee experience, and how franchising in tire and auto repair can be easier than owning a franchise location in food and beverage. Don’t miss this informative discussion!

Here’s a glimpse of what you’ll learn:

Brian Beers talks about how he resuscitated his parents’ automotive business, leading to expansion
Why Prenlyn’s expansion has mostly taken place in one particular region
The advantages of working at one of Prenlyn’s franchise locations
Brian discusses the benefits of being a known franchisee compared to the difficulty of starting out as a family business
Why franchisors often prefer to sell their stores to buyers with previous experience as a franchisee
How a franchisee can learn from others within the same brand

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Do the Right Thing and Have Fun With Joe McDonald, Vice President of Sales at Jasper Engines & Transmissions

Mike Edge, Joe McDonald — Wed, 12 Apr 2023 04:00:00 -0400

Joe McDonald is Vice President of Sales at Jasper Engines & Transmissions. With more than thirty years of experience in the automotive aftermarket industry, Joe is skilled in team building, account management, leadership, planning, and sales processes. He began his career in the rental car industry and has been with Jasper since 1996.

In this episode…

How do you build a culture where your customers notice you do the right thing while having fun? In this era of job hopping, how do you regularly keep employees around for not just multiple years, but multiple decades? You’ll learn how Jasper Engines & Transmissions regularly accomplishes both on this episode of Gain Traction!

According to Joe McDonald of Jasper Engines, it starts with leadership. He says when staff members see company executives doing little things like picking up trash off the floor, cleaning sinks in the washroom, and clearing employees’ plates at company meals, it motivates them to not only do a great job, but never look for another one.

On this episode of Gain Traction, Mike Edge welcomes Joe for a conversation about building a culture that encourages employees to do the right thing while having fun and to stick around for twenty, thirty, or even forty years. Joe shares why Jasper employees take pride in their workspace and what the leadership does to set a positive example. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Joe McDonald explains how he accidentally started working at Jasper
Why Joe has had sales success in the auto repair industry, even though his wife predicted he would get fired
Joe explains the genesis of Jasper’s motto, “Do it right and have fun.”
What makes the culture unique at Jasper?
Why do Jasper employees tend to stick around for multiple decades?
Joe tells a funny story about how he accidentally swiped a manufacturing associate’s jacket while he was in the bathroom

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Ensuring Customers’ Cars are Safe, Reliable, and Efficient With Craig O’Neill, Vice President of Training at Autoflow

Mike Edge, Craig O’Neill — Wed, 05 Apr 2023 04:00:00 -0400

Craig O’Neill is Vice President of Training at Autoflow, formerly Autotext.me. Starting at a young age, Craig gained priceless experience at his family’s transmission shop, serving in a variety of roles including Service Manager, Technician and Business Manager. Craig’s greatest interest is in technology and since 2018, when he joined Autoflow, he has developed training processes to support shops launching digital systems.

In this episode…

How can a tire and auto repair shop ensure the safety of a customer’s vehicle while potentially increasing the number of services a customer desires? Is it better to complete a full inspection or simply service the part of the vehicle that the customer says is causing problems? If these questions resonate with you, check out this episode of Gain Traction!

Craig O’Neill, from Autoflow, says he was always against completing full inspections of customer vehicles. He thought it was just an underhanded way for shops to upsell additional services, until one day at a tech expo a speaker said the job of every technician is to make sure the vehicle is safe, reliable, and efficient — and the only way to do that is to complete a full inspection. That speaker soon became Craig’s mentor and helped him implement an invaluable digital inspection program which includes sending pictures of vehicle issues to the customer.

On this episode of Gain Traction, Mike Edge welcomes Craig for a conversation about the importance of a digital inspection process at tire and auto repair shops — even shops with one primary specialty like transmissions, brakes, or tires. Craig talks about what Autoflow does, how its software enhances customer service, and how it greatly benefits tire and auto repair shops. He discusses the amazing value of sharing photos with customers that highlight issues involving their vehicles. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Craig O’Neill explains why he moved from a technical role to management at his family transmission shop
How Craig found his job at Autoflow
Why digital inspections are becoming a necessity for tire and auto repair shops
How sending pictures from an inspection prompted a customer to increase the number of services she desired
A major success story Craig has experienced with Autoflow
Why Craig considers it a blessing to have Christian Brothers Automotive as a client
The funniest story from Craig’s career

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Servicing Your Vehicles Wherever With Angie Oleson, Business Lead at Firestone Direct

Mike Edge, Angie Oleson — Wed, 29 Mar 2023 04:00:00 -0400

Angie Oleson is Business Lead at Firestone Direct, the largest mobile tire and service company in the United States. She has led and managed its business operations since it was launched by Bridgestone Americas in 2021. With an ability to translate strategic goals into concrete tactics, Angie has a track record of positively impacting business performance.

In this episode…

Is there a business or type of business who stands to benefit from the emergence of mobile vehicle and tire service? How about any business that regularly utilizes a fleet of vehicles? For some interesting perspective on how fleets gain value from mobile vehicle and tire service, Check out this episode of Gain Traction!

According to Angie Olson, from Firestone Direct, mobile vehicle and tire service can help fleets increase their billable hours because fleet members can continue to do their work while a vehicle is being serviced on location. The response from this group, Angie says, is “through the roof positive.”

On this episode of Gain Traction, Angie joins Mike Edge to discuss the long-term potential of mobile vehicle and tire service as a mainstay in the industry. They chat about customers who are helped the most by this type of service, the favorable response it has received, the growing need and demand for it, and building a culture of “maniacal” customer service. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Angie discusses her first job out of high school
How Angie started working in the tire industry
Who is Firestone Direct’s ideal customer?
What does it mean to have a culture built around maniacal customer service?
Why Angie loves mobile vehicle and tire service
Angie’s favorite place to visit

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Using Technology To Increase Your Shop’s Efficiency With James Krakower of JMK

Neal Maier, Matthew Peters, James Krakower — Wed, 22 Mar 2023 04:00:00 -0400

James Krakower is the Director of System Development at JMK Computerized Tire Dealer Information System. He has an extensive background in technology, and his operations experience has provided him with the ability to discern what works and what doesn’t work on a day-to-day basis. James started his career in academics leading a graduate course on how to market tires.

In this episode…

Are tire and auto repair businesses lagging behind other industries when it comes to the effective use of technology? According to James Krakower from JMK Computerized Tire Dealer Information System, many owners of tire and auto repair shops are not utilizing various forms of technology that would make their lives abundantly easier. How can you utilize technology and the latest software to maximize the efficiency of your operation?

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome James for a conversation about how available software and technology can benefit tire and auto repair shops. They talk about how their industry has been slow to embrace software that can ease the process of tire and auto repair shops’ customer service, inventory tracking, accounting, and other aspects of operations. Don’t miss this enlightening and informative discussion!

Here’s a glimpse of what you’ll learn:

James Krakower provides background information on Tire//SMART, powered by JMK
Why tire dealers have a difficult time changing their point-of-sale systems
How many businesses can sell the same product and deliver a similar service, but operate so differently
Is there technology that would make tire and auto customer service more efficient?
How the resurgence of QR codes can positively affect the tire and auto industry
Where James gets the inspiration to operate and build progressive software

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Tires and Technology in Tandem With Kevin Marley, Managing Director at E-Solution Professionals

Neal Maier, Kevin Marley, Matthew Peters — Wed, 15 Mar 2023 05:00:00 -0400

Kevin Marley is Managing Director at E-Solution Professionals, who has been developing e-commerce software for the tire industry since 2001. He has worked in the tire industry for more than four decades. Throughout his career, Kevin has worked in positions including store manager, warehouse manager, State Manager for Toyo Tires, and Regional Manager for Goodyear Australia.

In this episode…

In an industry that is slow to embrace it, how has the tire business been changed by technology? In what ways will technology continue to change the tire industry moving forward? For some unique insights on tires and tech, check out this episode of Gain Traction!

According to Kevin Marley from E-Solution Professionals, data mobility will be increasingly discussed in the tire industry. He says ESP Solutions continuously transmits data on their clients’ behalf that their clients may not even be aware of. Kevin says there’s a multitude of other ways technology will change the industry.

On this episode of Gain Traction, Neal Maier and Matthew Peters talk to Kevin about the ways the tire industry has been improved by technology and the changes that are likely to come in the near future. They discuss tire data, data mobility, electric cars, how to handle differing product codes, and the importance of keeping your word. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Kevin Marley discusses his 45+ year journey in the tire industry
How E-Solution Professionals came about
What does Kevin see happening for ESP Solutions in the next five years?
The steps Tire Web took to effectively manage tire data
How ESP Solutions deals with similar tires that have different product codes
The best advice Kevin has ever received

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Successful Franchising With Charles Bonfiglio, CEO at Tint World

Charles Bonfiglio, Neal Maier, Matthew Peters — Wed, 08 Mar 2023 04:00:00 -0500

Charles Bonfiglio is CEO at Tint World, a privately-owned window tinting and vehicle accessory center. His areas of expertise include leading automotive companies to maximize profits and market share, along with franchising, e-commerce, web design, software development, and financial management. Charles is also Founder of Cars Cafe and Auto Parts Network, and previously served as CEO and Franchise Developer at Meineke Car Care Centers for over 30 years.

In this episode…

Have you seen a service in the tire and auto industry that you thought you could turn into a worldwide brand? According to Charles Bonfiglio from Tint World, he purchased a chain of six stores — which focus on tinting car windows — and used his franchising expertise to grow the brand to 120 open locations with about 140 more in development. To hear his amazing story, don’t miss this episode of Gain Traction!

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome Charles for a conversation about franchising in the automotive aftermarket. Charles discusses how he became intrigued by a six-location window tinting brand, took the owner to lunch, purchased the brand, started franchising, and grew the brand to hundreds of locations spanning the U.S, Canada, Saudi Arabia, and the United Arab Emirates. Tune in to hear about this and much, much more!

Here’s a glimpse of what you’ll learn:

Charles Bonfiglio explains how his journey began in the automotive industry
Why becoming a franchisee appealed to Charles
How Tint World prospered during the pandemic
Why Tint World is currently experiencing exponential growth
What characterizes the typical Tint World franchisee?
How changes in technology impact Tint World
Charles’ advice for new franchisees

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Tires Are a People Business With Kent Coleman, Owner at Big O Tires

Mike Edge, Kent Coleman — Wed, 01 Mar 2023 04:00:00 -0500

Kent Coleman is the Owner of eleven Big O Tire stores in northern Utah and various other commercial properties. He has the ability to ask the right questions to get to the root of an issue and solve problems. As a result, even though Kent is not an avid car enthusiast, his Big O Tire stores are some of the highest-producing in the nation. Kent is also author of the book It’s Not About the Mangos.

In this episode…

Is it absolutely necessary to be a car enthusiast to be a successful business owner in the tire and auto industry, or do you just have to be able to understand people? To hear from someone who has a definitive answer to these questions, check out this episode of Gain Traction!

If you don’t know the actual size of your car engine, is that a sign you should avoid owning a business in the tire and automotive industry? Not according to Kent Coleman, who owns eleven successful Big O Tire locations and admits that when he bought his first store, he didn’t know there was a difference between a tire and a wheel. Kent says he’s overcome his lack of passion for cars by building a culture centered around people — and it’s worked!

On this episode of Gain Traction, Mike Edge is joined by Kent, who shares his unique path into the tire and auto industry. Kent talks about his lack of knowledge and passion for cars and how he worked around it by establishing a culture that attracts employees who work well with customers. As a result, Kent says those customers become friends and want to come back. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Kent Coleman talks about his experience doing door-to-door sales as a kid
How Kent benefited from serving internationally for the Church of Latter-day Saints as a young adult
Why Kent decided to get into the automotive industry despite not being a car enthusiast
How the culture at Kent’s Big O Tires locations has made a big difference for his business
The experience and skills to look for when hiring customer service providers at a tire shop
Kent tells the story behind his latest book, It’s Not About The Mangos
Why cutting salary isn’t always the best way to fix a struggling business

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Easy Money for Tire Dealers With Mike Edge, Director of Business Development With Tread Partners

Mike Edge, Chad Franzen — Wed, 22 Feb 2023 04:00:00 -0500

Mike Edge is the Director of Business Development at Tread Partners. He has had a lengthy career in his field, having previously been the Owner and Business Development expert for Resource Connection Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc.

In this episode…

What is the best group of potential customers a tire dealer could possibly reach out to? According to Mike Edge, who oversees Tread Partners’ Retread program, it’s past customers who haven’t been in the shop for a while. Mike describes those people as “low-hanging fruit that people really don't know how to go after.” The Retread program reaches out to past customers on behalf of tire shops. To understand why the Retread program comes with a guaranteed 10-to-1 return on investment, check out this episode of Tread Partners!

On this episode of Gain Traction, Mike Edge is interviewed by Chad Franzen of Rise25 about Tread Partners’ Retread program. Mike explains why he’s so confident in the program that he’s willing to guarantee a 10-to-1 return on investment. They also discuss ways tire dealerships can improve their websites and why dealerships tend to lose touch with past customers. Tune in!

Here’s a glimpse of what you’ll learn:

Mike Edge provides a broad overview of Tread Partners’ Retread program
What are some of the top questions customers have before utilizing the Retread program?
Why businesses who don’t reach out to past customers are not communicating to the right people
What gives Mike the confidence in Retread to guarantee a 10-to-1 return on investment?
Improvements Mike would recommend to improve most tire dealer websites
Mike explains what the ‘About Us’ page on a business website is really supposed to be about

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Benefits of Association Membership With Tony DeSimone, Executive Director at New England Tire and Service Association (NETSA)

Tony DeSimone, Neal Maier, Matthew Peters — Thu, 16 Feb 2023 04:00:00 -0500

Tony DeSimone is Executive Director at New England Tire and Service Association (NETSA) and Business Development Manager at TD Consultants. He has led NETSA to be a well-known, active, and growing association representing thousands of members. Tony previously served as president of NETSA before becoming executive director in February 2018.

In this episode…

If you own a tire and auto repair shop, are there advantages to being a member of a tire association? According to Tony DeSimone from the New England Tire and Service Association, there certainly are! Those benefits include regular updates on national and local legislation, the ability to affect legislation that impacts the industry, trade show participation, and other events. For further insight on how these associations are helpful, check out this episode of Gain Traction!

On this episode of Gain Traction, Tony joins Neal Maier and Matthew Peters to discuss what the New England Tire and Service Association does for its members, local and national legislation that affect the tire industry, and how NETSA is involved in impacting it. They also preview an upcoming trade show in Connecticut and get Tony’s insights on a fifty-year career in the business. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Tony DeSimone details his journey of more than fifty years in the tire business
What is Tony currently focused on with NETSA?
How the pandemic positively impacted legislation affecting the tire industry
How an association can benefit an industry by being a factor in the legislative process
Tony previews an upcoming trade show in Connecticut
What is the best advice Tony has received during his time in the industry?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Turning Old Tires Into Treasure With John Ward, E-commerce Manager at Allen Rubber Co.

Mike Edge, John Ward — Wed, 15 Feb 2023 04:00:00 -0500

John Ward is E-commerce Manager at Allen Rubber Co and is Owner and President at Ward Media Services LLC. As the owner of a digital marketing agency with a history of working in the automotive industry, John is skilled in store management, inventory management and customer satisfaction. He’s also a lifelong competitive hockey player.

In this episode…

Can you make a profit buying and selling discontinued tires? According to John Ward of Allen Rubber Co, that's the focal point of his organization’s operation. For some interesting insights surrounding this profitable business model, don’t miss this episode of Gain Traction!

Which discontinued tires are most preferred? John says Allen Rubber Co. doesn’t discriminate against any type of tire — whether it’s motorcycle tires, ATV tires, lawn and garden tires, earth mover tires, or anything else. Allen Rubber Co. specializes in selling closeout products that other tire shops may have over-ordered and can’t move.

On this episode of Gain Traction, Mike Edge sits down with John to discuss tire sales. They talk about using e-commerce platforms to sell tires, selling closeout and discontinued tires, and the joy that comes from playing highly-competitive hockey in your 40s. John also shares his favorite travel destination. Don’t miss it!

Here’s a glimpse of what you’ll learn:

John Ward shares where he grew up, his favorite sports to watch, and his first job
How John got started in the automotive industry
What types of tires does Allen Rubber Co. handle?
Understanding the overall structure of Allen Rubber Co.
How much pain does John incur from playing competitive hockey at age 41?
The amazing age of John’s oldest teammate in hockey

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Bringing Tires to the People With Jay Condrick, Owner at Boston Mobile Tire

Neal Maier, Matthew Peters, Jay Condrick — Wed, 08 Feb 2023 04:00:00 -0500

Jay Condrick is the Owner at Boston Mobile Tire. He has worked in sales and marketing for more than 15 years and has owned Boston Mobile Tire, a direct-to-consumer tire business, since February 2020. Jay has been involved in endurance racing and is a racer in ChampCar.

In this episode…

Is online tire shopping and service the wave of the future? For customers of Boston Mobile Tire, the future is now. Jay Condrick is a Boston Mobile Tire franchisee who says he only shops online whenever his car needs maintenance. He says several customers go to his website, “hit the buy now button and I show up at their house. They scheduled a service online and I show up and install the tires. They think it's the greatest thing since sliced bread.”

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome Jay to discuss the emergence of online shopping for tires and having the service delivered to the customer’s location. He explains his decision to join the mobile tire business as a franchisee and how he found success despite limited tire and auto experience. Jay has some advice for struggling entrepreneurs in the mobile tire industry and shares how he regularly earns positive reviews online. Don’t miss this informative episode!

Here’s a glimpse of what you’ll learn:

Jay Condrick explains how he got started in the tire industry
The keys to success in the mobile tire business
Why Jay purchased a Boston Mobile Tire franchise
Jay’s advice to a struggling entrepreneur in the mobile tire industry
How Boston Mobile Tire handles tire supply
What is Jay’s key to earning positive online reviews?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Culture and Getting Buy-in With Darren McLea, Business Development Consultant at Molloy Business Development Group

Mike Edge, Darren McLea — Wed, 01 Feb 2023 04:00:00 -0500

Darren McLea is a Business Development Consultant at Molloy Sales Development Group, where he consults with business owners to help identify and implement solutions in their business for training, performance, communication, operational standards, and more. After starting out as a “cleanup kid” changing tires and fixing flats in high school, Darren went on to become the Executive Vice President and a Partner at McLea’s Tire. Prior to joining Molloy, he sold the family business to AAA. His purpose is to help people to exceed their wildest dreams and have a ton of fun along the way.

In this episode…

What’s the best way to earn the respect of your team members as a manager or owner of a tire and auto repair shop? According to Darren McLea of Molloy Business Development Group, the answer is simple: walk a mile in their shoes. “All the pushback, hesitations, or resistance that employees have — I've dealt with that, I've been one of those, I've worked through it,” Darren said. “I think that's why I was always so good at implementing things.”

On this episode of Gain Traction, Mike Edge sits down with Darren for a conversation about building a positive culture and getting team members to buy into the vision and direction of a shop. Darren says he’s learned to be “very good at coming up with creative ways to incentivize everybody throughout our company.” He emphasizes the importance of being engaged with employee development and making human-to-human connections. Don’t miss your chance to hear these valuable insights!

Here’s a glimpse of what you’ll learn:

Stories from Darren McLea’s early days in the tire and auto repair industry
Why Darren returned to work at his family business after leaving to go to college
How his experience working in all aspects of tire and auto repair helped Darren handle employee pushback
Darren’s favorite problem to solve
Why making a human-to-human connection can override a disagreement with a customer over the price of service
Darren’s favorite iconic movie series

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Culture Eats Strategy for Lunch With Kim McMahon, President at McMahon's Best-One Tire

Mike Edge, Kim McMahon — Wed, 25 Jan 2023 04:00:00 -0500

Kim McMahon is the President of McMahon's Best-One Tire, which has five locations, one distribution center and one retread facility. She is one of just a few top female executives at tire dealerships in North America and recently won the Humanitarian of the Year award from Tire Business Magazine. She has a banking and financial background and believes culture is more valuable for a company than strategy.

In this episode…

What’s your strategy when your business is expanding, adding locations and entering new markets? What about your strategy when it comes to implementing new services? Is strategy the most important thing, or could the culture of your company trump your strategy? For some great insight on this topic and more, check out this episode of Gain Traction!

According to Kim McMahon from McMahon's Best-One Tire, getting your team members to buy into what you’re doing is more important than strategy. She has a sign in her office that states, “Culture eats strategy for lunch.” The executive committee at McMahon's Best-One Tire, Kim says, is committed to getting the right culture for the company before it worries about anything else.

On this episode of Gain Traction, Kim joins Mike Edge for a wide-ranging discussion about being a female working as a top executive in the male-dominated tire industry. She talks about her transition to a family-owned tire shop after 17 years in corporate banking, the obstacles she has faced, and the importance of building the right culture in your organization. When it comes to strategy, Kim says, “if you don't have the people that buy into what you're doing, it's not worth anything.” Don’t miss it!

Here’s a glimpse of what you’ll learn:

Where Kim McMahon went to school and why she chose to study finance and banking
The learning curve that comes with transitioning from working at a corporate bank to managing a family business
Why the entrepreneurial spirit of her father-in-law caught Kim off guard when she started working for him at McMahon's Best-One Tire
What Kim likes most about working in the tire industry
The biggest hurdles Kim has faced while working in the tire industry
Why Kim believes that in business, “culture eats strategy for lunch”

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

An Appreciation for Hard Work With Quinton Molnar, Director of Marketing and Business Development at Ward Tirecraft

Mike Edge, Quinton Molnar — Wed, 18 Jan 2023 04:00:00 -0500

Quinton Molnar is the Director of Marketing and Business Development and the Director of Human Resources at Ward Tirecraft. He’s been a management trainee, marketer, and IT guy for Ward Tirecraft, and his unique set of skills comes from performing similar roles across multiple industries. Quinton prides himself on turning an average customer experience into an exemplary one.

In this episode…

As an owner or manager of a tire and auto repair shop, do you have a true appreciation for the work that your employees do? It’s often said that you can’t appreciate what someone else goes through unless you’ve gone through it yourself. Check out this episode of Gain Traction to hear from someone who considers himself a “company swiss army knife” and can speak from multiple perspectives.

Who’s the most important employee in a tire shop? For Quinton Molnar, the Director of Marketing and Business Development at Ward Tirecraft, the answer to that question is easy — “I always say, our tire techs — give them a jack and an impact, and we can make money in a parking lot.” Ward Tirecraft is located in Alberta, Canada, so Quinton has a special appreciation for all the hard work his tire techs do — especially during the winter rush, where they work 12 hours per day at shops working on 90 cars in a day.

On this episode of Gain Traction, Mike Edge welcomes Quinton for a conversation on all things tires. Quinton has been a management trainee, marketer, IT guy, and HR director at Ward Tirecraft — so he’s able to provide some unique insights on operations and challenges faced by tire shops. They talk about handling the winter rush in Canada, experiencing exponential growth, reputation management, and more. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Quinton Molnar explains how he transitioned from the restaurant industry to the tire industry
Why Quinton has a broad view of what tire technicians, mechanics and sales managers go through each day
Why winter rush is so important for tire dealerships in Alberta, Canada
How Ward Tirecraft continued to thrive in the midst of exponential growth
Ward Tirecraft’s plans for future growth
Why Hong Kong is Quinton’s favorite place to visit

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building Long-Lasting Client Relationships With Matthew Peters, Business Development Manager at Tread Partners

Neal Maier, Matthew Peter — Wed, 11 Jan 2023 04:00:00 -0500

Matthew Peters is the Business Development Manager at Tread Partners. He joined Tread Partners in November 2022 after serving in the same role at Tireweb Marketing for more than three years and at Icon Internet Media for nearly two years. Having worked in the tire industry for more than 30 years, Matthew possesses a wealth of knowledge and experience.

In this episode…

As a B2B business owner, how do you view your relationships with your clients? Is it a transactional, one-and-done relationship or is it a potential lifelong partnership? For insights on building and maintaining long-lasting client relationships, check out this episode of Gain Traction!

What is the benefit of building long-term relationships with your customers? According to Matthew Peters from Tread Partners, it not only results in repeat customers, but new customers as well. “My business, over the last 30 years, has been built on building relationships and a referral system,” Matthew said. “Everything that I generate typically comes through those relationships — it's that referral partnership.”

On this episode of Gain Traction, Neal Maier sits down with Matthew to discuss the importance of building long-term client relationships. Matthew says he views his client relationships as partnerships who are likely to result in referrals. “Those are the very best referrals that you can get,” he said. He talks about the effort required to cultivate and develop those relationships and to make sure clients know he is there to help them succeed. Don’t miss it!

Here’s a glimpse of what you’ll learn:

How to help tire dealers build successful ecommerce platforms
How Matthew has benefitted B2B dealers by working with them
Something people in the tire industry might not know about Matthew
The career path Matthew left in favor of the tire industry
What has Matthew built his business around over the past 30 years?
How to build a successful company culture

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Sticking to What You Do Best With Larry Sutton, President and Founder of RNR Tire Express

Larry Sutton, Mike Edge — Wed, 04 Jan 2023 04:00:00 -0500

Larry Sutton is the Founder and President of RNR Tire Express, a national tire shop franchise with 155 locations across 26 states. Founded in 2000, the franchise was initially known as Rent-n-Roll. Larry attributes the success of RNR Tire Express to keeping focus on what your shop does well and serving customers — not just providing service.

In this episode…

As the owner or manager of a tire and auto repair shop, does your store try to be all things to all people? Or does it stick to what it’s good at? According to Larry Sutton, the President and Founder of RNR Tire Express, a key to his shop’s success and longevity is to keep it “as simple as possible and stay focused on what you do really well.” Larry has discovered that messing around in different areas can take your focus off main business and as a result, you won’t be as good at your main business as you want to be.

On this episode of Gain Traction, Mike Edge discusses the true meaning of customer service with Larry, who says “we're a real proponent of what we call serving our customers, as opposed to just providing service.” Larry says straying from what your shop does well causes your level of customer service to drop from what it could be. Larry and Mike also talk about franchising in the tire industry, generating repeat business, and the best movie of all time. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Larry Sutton explains why he brought the rent-to-own concept to the tire industry
How Larry got into the tire business
What it was like to open the first store
Larry’s philosophy for achieving business success
The rate of return customers for RNR franchisees
Why Top Gun: Maverick is Larry’s favorite movie of all time

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Growing Your Tire Business With Judd K. Shader, Founder and CEO at Leeds West Groups

Mike Edge, Judd K. Shader — Wed, 28 Dec 2022 04:00:00 -0500

Judd K. Shader is the Founder and Chief Executive Officer at Leeds West Groups, one of the largest and most-respected leaders in the franchise aftermarket automotive repair space. He founded the company in 2009, when he was a student at the University of Colorado Boulder. Judd is active across various automotive industry boards and organizations and resides in Denver, CO.

In this episode…

As the owner of a tire and auto repair shop, what will it take to expand your number of stores? Have you thought about growing from two to four locations? How about double-digit locations in multiple states? According to Judd K. Shader, whose company started with two Midas shops and now consists of a combined 121 Big O Tires and Midas locations, a large part of that growth is driven by process.

“Anytime you're talking retail, it's process-based. And there's no difference here,” Judd said. “We understood quickly to create the scale we wanted, our processes had to be really tight.” If you’re looking to grow, check out this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge sits down with Judd to discuss the keys to successful scalability for a franchisee in tire and auto repair. Judd shares how his dad gave him the choice between becoming a business owner or pursuing a graduate degree. He ultimately chose to become a franchisee, so his dad helped fund two Midas shops and now Judd and his team have grown their number of stores into the triple digits, with plans toadd more retail locations in markets they already occupy. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Judd K. Shader explains how his dad gave him the choice between earning a MBA or starting a small business
Why Judd ended up choosing Midas as his initial business
How Judd went from owning two Midas shops to getting heavily involved with tires
The importance of process for scalability in the tire and auto repair business
How the acquisition of Big O Tires stores led to the formation of Leeds West Groups
Why real estate is a great long term investment for Leeds West Groups

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Positive Work Environment With Al Pridemore, CEO and Co-owner of Pride Auto Care

Mike Edge, Al Pridemore — Wed, 21 Dec 2022 04:00:00 -0500

Al Pridemore is CEO and Co-owner of Pride Auto Care. He and his brothers became owners in 2005, starting with two shops before growing to six. Pride Auto Care is a full-service tire and automotive center focused on putting their employees first. Their philosophy is that building relationships and leadership, within all of their ranks, results in great service for the customer.

In this episode…

As any tire and auto repair shop owner knows, building a positive workplace culture can be challenging. What about turning a negative workplace culture into a positive one while keeping most of the same staff? According to Al Pridemore of Pride Auto Care, it can be done — his company purchased an existing shop with a negative atmosphere and completely reversed the culture. Are you curious how this happened? Don’t miss this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge welcomes Al for a conversation about building a positive culture in a tire and auto repair shop. Even if you have a lot of factors working against you, with a people-focused culture, Al says you’ll “parlay that thought and that feeling into the customers — they want to be where they're appreciated, where there's a relationship.” He shares how he’s built that type of culture in his company. Tune in!

Here’s a glimpse of what you’ll learn:

Al Pridemore shares how he ended up in the auto repair business
How Al and his brothers have grown Pride Auto Care over the past 15 years
The biggest turning point as Pride Auto Center grew
Changing a negative culture after buying an existing shop and retaining most of the staff
Why it can be a gamble to try to change a culture
Al’s favorite hobby outside of work

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Culture Is Everything With Joe Rush, Owner of Rush Automotive

Mike Edge, Joe Rush — Wed, 14 Dec 2022 04:00:00 -0500

Joe Rush is the Owner of Rush Automotive. He opened his first location in Round Rock, TX in 2011 with just three employees. Since then, Rush Automotive has grown to nearly 50 employees across five locations. The motto at Rush Automotive is “Caring for People and Cars.” As a culture-based company, Rush Automotive works hard to live out that motto.

In this episode…

People often talk about the culture at their workplace. Is it a positive culture? Is it negative or toxic? Can customers notice the culture the minute they walk through the door? Everybody wants to work in a positive culture, but how do you build one? If you’d like to hear an informative and inspiring conversation about culture building, don’t miss this episode of Gain Traction!

When it comes to building a positive culture in the workplace, multiple factors are in play. According to Joe Rush, of Rush Automotive, it boils down to “the genuineness of the relationship that my leadership team has with each individual employee, the genuineness that I personally have, in my role, with each employee.” Joe has learned that when you care for your people, they care for the customer.

On this episode of Gain Traction, Mike Edge and Joe sit down for a conversation all about culture. They discuss the keys to building a positive culture and why it’s important for customer relations. They also talk about a healthy culture’s effect on limiting employee turnover. When people come to work for Joe, he says, “this is the last job they’re ever going to have.” Find out how he makes that happen on this episode of Gain Traction!

Here’s a glimpse of what you’ll learn:

Joe Rush shares how and when he knew he would be an owner in the automotive industry
What it means to be a culture-based company
How Rush Automotive’s culture is noticeably different
Why Rush Automotive stores are closed on weekends
What Joe learned from hiring someone who ended up being a bad cultural fit
The dynamics necessary to keep long-term employees

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Implementing a Strategic Process With Randy O’Connor of MTD TEN

Neal Maier, Randy O'Connor — Wed, 07 Dec 2022 04:00:00 -0500

Randy O'Connor is the Executive Director of MTD TEN. He is a strategic specialist with a talent for analyzing and improving process and procedure. Randy has held a variety of roles in the tire business, from retail to distribution. He maintains a long-range perspective and thrives when he’s in position to handle a problem.

In this episode…

How are you preparing your tire and auto repair shop for 2023? In the past two years, we’ve seen record-breaking car counts, revenues, and units sold. Unfortunately, according to Randy O’Connor, Executive Director of MTD TEN, “not every independent takes the time to sit down this time of year and make sure they're working through the system of business planning for 2023.” He continued, “if you don’t take the first steps forward, you’re never going to get there.” Randy says it’s time to have meetings with vendors and figure out where your biggest gaps and opportunities are. Hear more of his perspective on this episode of Gain Traction!

On this episode of Gain Traction, Neal Maier welcomes Randy for a conversation about best strategic business practices for managing a tire and auto repair shop. Randy emphasizes the importance of planning for 2023 a few months before it hits. He also talks about his primary KPI — mix of business — and how understanding it is key. Randy says focusing on gross profit dollars per invoice will allow you to figure out if you need to change a behavior. Gain wisdom by hearing this informative episode!

Here’s a glimpse of what you’ll learn:

Randy O’Connor explains how he found his way into the tire industry
The importance of partnering with like-minded people to tackle bigger challenges
Why having a set process and procedure can lighten your workload
Randy talks about his plans for 2023 after the crazy past two years in the automotive industry
Why it’s important to decipher your strengths from your weaknesses
How a focus on gross profit dollars over percentage can motivate the right behaviors
Randy’s best piece of advice to shop owners looking to 2023

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Working Your Way From Lube Tech to Owner With Brad Updegraff, Owner of Dave's Ultimate Automotive

Mike Edge, Brad Updegraff — Wed, 30 Nov 2022 04:00:00 -0500

Brad Updegraff is the Owner of Dave’s Ultimate Automotive, which has six locations in Texas. He started as a lube technician in a small, Austin-based gas station and repair shop in 1998, and moved into the front office as an advisor in 2001. Brad worked his way up to being manager, acquired his ASE certification and started working for Dave’s Ultimate Automotive as an advisor in 2010. He bought the original location in 2012 and expanded to six locations by 2016.

In this episode…

If you’re an employee at a tire and auto repair shop, you probably enjoy what you do. Have you ever thought about moving up within the industry? Are you a good technician? Do you like communicating with people? If so, you may have what it takes! To hear the story of someone who successfully navigated his way to the top, check out this episode of Gain Traction!

Brad Updegraff of Dave’s Ultimate Automotive started as a lube technician and now owns six locations. He said he had been working in the industry for about two years and one day, “I just remember stopping when I was under the hood and realizing that I actually understood more of the mechanics than I had in previous days, and it gave me this confidence that I needed to continue to build on this, and move forward and see what that turned into.” Brad built on his passion for helping people solve their car problems.

On this episode of Gain Traction, you’ll hear from Brad, who joins Mike Edge for a conversation about advancing through the automotive industry. He shares how he got his start, gained confidence in his abilities, embraced his passion for helping people, and developed his skills as a leader — “I was the first to show up and the last one to leave. I was accountable for everything” — shaping the culture of his shop. Tune in to hear Brad talk about how a positive environment can impact a customer’s day!

Here’s a glimpse of what you’ll learn:

When Brad Updegraff knew he wanted to own his own tire and auto repair shop
How a robbery at a pizza restaurant motivated Brad to work in the automotive industry
Why each Dave’s Ultimate Automotive shop is in its specific location
How leadership can positively impact business culture
The perspective Brad has gained from being deaf in his right ear
Brad’s top travel destination

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Growing Your Tire Business With Judd K. Shader, Founder and Chief Executive Officer at Leeds West Groups

Mike Edge, Judd K. Shader — Wed, 23 Nov 2022 04:00:00 -0500

In this episode…

On this episode of Gain Traction, Mike Edge sits down with Judd to discuss the keys to successful scalability for a franchisee in tire and auto repair. Judd shares how his dad gave him the choice between becoming a business owner or pursuing a graduate degree. He ultimately chose to become a franchisee, so his dad helped fund two Midas shops and now Judd and his team have grown their number of stores into the triple digits, with plans to add more retail locations in markets they already occupy. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Judd K. Shader explains how his dad gave him the choice between earning a MBA or starting a small business
Why Judd ended up choosing Midas as his initial business
How Judd went from owning two Midas shops to getting heavily involved with tires
The importance of process for scalability in the tire and auto repair business
How the acquisition of Big O Tires stores led to the formation of Leeds West Groups
Why real estate is a great long term investment for Leeds West Groups

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Every Phone Call Is Valuable With Jeff Scherer, Founder of Ntelegence

Neal Maier, Jeff Scherer — Wed, 16 Nov 2022 04:00:00 -0500

Jeff Scherer is the Founder of Ntelegence, which offers affordable communication solutions to help manage multi-rooftop businesses. Jeff is a pioneer in communication solutions for the automotive industry. As a thought leader, writer, blogger, and industry speaker, Jeff specializes in digital marketing, lead acquisition and management, LMS/CRM, business process improvement, call tracking, and process management.

In this episode…

As the owner or manager of a tire and auto repair shop, do you know if your customer service staff is communicating with every customer who reaches out? If your staff is busy, how many calls are they missing? Do those customers call back or do they call the shop down the street? What about customers who would rather text than speak over the phone? If these are questions you should consider, don’t miss this episode of Gain Traction!

A recommended place for tire and auto repair shops to start is to put a unique tracking number on their website and their Google Business Profile. According to Jeff Scherer of Ntelegence, “the Google Business Profile, hands down, is going to generate more calls than anything else that you do.” He also recommends inserting an IVR to ensure all calls coming into your store are routed to the right department.

On this episode of Gain Traction, Neal Maier sits down with Jeff to discuss everything tire and auto repair shops can do to effectively receive and respond to all inquiries from customers — whether that’s over the phone or via text message. They discuss the importance of tracking missed calls and making sure that customers are called back. “You've got a dealer every two miles down the road,” Jeff told Neal. “So they have a lot of alternatives to click on from their cell phone to call the next guy.” Tune in!

Here’s a glimpse of what you’ll learn:

Jeff Scherer reveals how he ended up in communications management and started in the automotive industry
How call tracking can provide data and benefits beyond numbers
Where tire dealers should start when it comes to call tracking
How tire and auto dealers can be responsive to customers who prefer to communicate via text message
Why finding ways to circumvent missed calls is incredibly important
A wild technological solution that might work for tire dealers

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Great Culture with Max Gardner, Founder of Tire Max

Neal Maier, Max Gardner — Wed, 09 Nov 2022 03:00:00 -0500

Max Gardner is the Founder of Tire Max, which has six retail locations in North Carolina. He has been in the tire business for almost 40 years and opened his first Tire Max location about 20 years ago. Max believes in building a culture that employees feel comfortable in, which in turn translates to customers feeling comfortable in-store.

In this episode…

If you own or manage a tire and auto repair shop with multiple locations, how do you keep everyone on the same page? How do you build a welcoming and positive culture that customers sense the minute they walk through the front door? What do your customers expect from you when they let you take care of their vehicle? If any of these questions resonate with you, you’ll want to listen to this episode of Gain Traction!

According to Max Gardner of Tire Max, the most important thing to have in your shop is a great culture where employees feel comfortable working and in turn make customers feel comfortable. Max says, “as a business owner we can create a culture where people feel wanted, valued, and needed. And if we can do that, I think other things will get easier.” Are you ready to make people feel wanted, valued, and needed?

In this episode of Gain Traction, Neal Maier sits down with Max to discuss the keys to successfully building a local chain of tire and auto repair shops. Max emphasizes a relationship with employees based on trust built over a period of time. He discusses the importance of proper training and the enormous value of a positive, welcoming culture, advising that “you can get people to do things better than you can.” Don’t miss it!

Here’s a glimpse of what you’ll learn:

Max Gardner explains how he got into the tire business and what led to founding Tire Max
The role that culture has played in the growth of Tire Max
What Max considers to be most important to the customer
Empowering new employees to handle problems
The steps Max takes to make sure all employees at all locations are on the same page
The biggest challenges faced by Tire Max
The best advice Max has received

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Fight for Your Right To Repair With Tim Winkeler, President and CEO of VIP Tires & Service

Mike Edge, Tim Winkeler — Wed, 02 Nov 2022 04:00:00 -0400

Tim Winkeler is the President and CEO of VIP Tires & Service. He is a people-focused leader whose teams are high-performing, with a track record of exceeding expectations. Tim advocates for "right to repair" legislation, which is vital to the continued success of the tire and auto repair industry.

In this episode…

Where will you take it for repair when your car inevitably needs something fixed? Is there a preferred location, or do you prefer to fix it yourself? What if you couldn't choose where and who could fix your vehicle and your only option was to take it to the dealership or the manufacturer?

According to Tim Winkeler, the President and CEO of VIP Tires & Service, the modern technology in a newer car makes it possible that you'll no longer have the opportunity to make that decision — putting your ability to fix your car and many small independent repair shops at risk. If this sounds concerning to you, be sure to listen to this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge is joined by Tim to discuss important legislation in the automotive industry called right to repair. Tim is advocating for any repair shop, no matter how small or independent, or any car owner to be able to repair any car. Don't miss this important episode!

Here’s a glimpse of what you’ll learn:

Tim Winkeler explains the right to repair legislation he advocates for
How Tim got involved with advocating for right to repair
Why the right to repair affects multiple industries besides the automotive industry
The potential consequences for the consumer if right to repair is not enacted
How to get involved in the right to repair issue
Why there is an urgency to act now

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Family and Fun + Tires and Cars With Rick Benton II, Vice President of Sales and Marketing at BTS Tire & Wheel Distributors and Black’s Tire and Auto Service

Neal Maier, Rick Benton II — Wed, 26 Oct 2022 04:00:00 -0400

Rick Benton II is Vice President of Sales and Marketing at BTS Tire & Wheel distributors and Black’s Tire and Auto Service. Rick is in charge of wholesale distribution, logistics, and purchasing, among many other responsibilities. Rick and his brothers, Ron and Jeremy, are second-generation tire dealers.

In this episode…

As anyone who has been in the tire and auto repair business for a considerable period of time can tell you, it’s not easy. It takes a special place with a unique culture to sustain a tire and auto business through multiple generations. How can that type of culture be built and sustained? Tune into this episode of Gain Traction to find out!

At Black’s Tire and Auto Service in Whiteville, NC, a family culture is what you’ll find when you first walk through the front door. According to Rick Benton II, who has worked there in some capacity since he was five years old, “at the end of the day, we really care so much about family, we want to help. We've been put here, and we've been blessed — so we feel like we've been blessed to help other people.”

On this episode of Gain Traction, Neal Maier sits down with Rick to discuss the business and culture elements that have sustained BTS Tire & Wheel Distributors for more than 90 years. Rick says maintaining their family culture can be challenging, but they make it happen by prioritizing events, community, charity golf tournaments, and relationships as highly as selling tires, products, equipment, and supplies. Don’t miss this insightful conversation!

Here’s a glimpse of what you’ll learn:

Rick Benton II shares how he started working in the tire and automotive business as a young child, washing cars and pumping gas
Why BTS Tire & Wheel Distributors is a special place, dating back to 1929
How the family culture at BTS Tire & Wheel Distributors contributes to their success
Rick details the 25-year history of the Black’s Tire and Auto Service charity golf tournament
How BTS Tire & Wheel Distributors overcomes challenges with staffing
The valuable advice Rick has followed throughout his career

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Staffing and Branding a Venerable Company With Kate Speelman, Brand Management and Talent Acquisition Specialist at Rice Tire

Mike Edge, Kate Speelman — Wed, 19 Oct 2022 04:00:00 -0400

Kate Speelman is Brand Management and Talent Acquisition Specialist at Rice Tire, a fourth-generation family-owned independent tire dealership that began as a gas station in 1929. She previously served as Rice Tire’s Marketing Coordinator for 10 years. Before joining the automotive world, Kate worked as a Graphic Design Specialist for Engage USA.

In this episode…

How does a tire dealer stay in business for nearly a century? How does that business, with 12 different locations managed by 12 different people with 12 potentially different branding messages, stay united over the long term? To hear from Kate Speelman, who manages branding and talent acquisition for Rice Tire, check out this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge sits down with Kate to discuss the challenges of finding talented employees to work at 12 different tire locations. Kate shares how each location employs different branding and messaging while staying united through the core values espoused by the company. You’ll also hear about the ownership history of the company, which has been in business since the late 1920’s. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Kate Speelman explains how she broke into the tire industry with Rice Tire
The biggest challenges Rice Tire currently faces in its market
Kate talks about her role as a drummer in her band, Always Magnetic
How Kate approaches brand management
Kate describes the ownership of Rice Tire, which has been in business since 1929

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Joy of Selling Your Own Tires With Michael Mathis, Founder and President of Atturo Tire Corp.

Mike Edge, Michael Mathis — Wed, 12 Oct 2022 04:00:00 -0400

Michael Mathis is Founder and President at Atturo Tire Corp. He grew up around the tire business working in wholesale, retail, and selling aftermarket wheels. Atturo was among the first to market with a hybrid off-road tire — today, their tires are distributed in nearly 30 countries worldwide. Michael graduated from Webster University with a degree in management and then sold commercial insurance for 12 years, insuring several import tire brands.

In this episode…

If you were an experienced insurance salesman with a passion for tires, how would you try to break into the tire industry? Maybe you’d try to work for a tire dealership and sell tires? Would you ever consider actually manufacturing the tires before you tried to sell them? If you want to hear from someone who jumped from selling insurance to the tire industry by designing and manufacturing his own tires, this episode of Gain Traction is for you!

You know you love the tire industry when you are willing to abandon a lifestyle that allows you to play golf twice a week to start your own tire manufacturing company. According to Michael Mathis, who gave up golf to start Atturo Tire Corp, “I felt like selling insurance was just delivering a stack of papers. And while those are certainly important to business, I really wanted that challenge of trying to sell a hard product — and there was nothing I knew better at that time, and still today, than trying to sell a tire.”

On this episode of Gain Traction, Mike Edge welcomes Michael to discuss his transition from being a successful insurance salesman to becoming a tire manufacturer. Michael shares how he stumbled onto a winning formula and found a path forward by building a brand name and a quality product with a mix of tread patterns and sizes. He talks about how he worked with the owner of a knife company to come up with designs, and much more. Don’t miss this interesting conversation!

Here’s a glimpse of what you’ll learn:

Michael Mathis explains how he arrived at the decision to start a tire manufacturing company
The challenges of transitioning into the tire business after selling insurance
How Atturo Tire developed the design of its tires
Steps a tire dealer should take to start selling Atturo Tires
Michael describes his ideal tire dealer
How Michael’s father influenced his career
The milestones Michael is most proud of with Atturo

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Minimizing Headaches and Maximizing Efficiency With Crissy Zellers of Accelerate Personalized Sales Solutions

Neal Maier, Crissy Zellers — Wed, 28 Sep 2022 04:00:00 -0400

Crissy Zellers is the Owner of Accelerate Personalized Sales Solutions, which helps tire dealers succeed with retail tire programs. She uses unique tracking tools and detailed program knowledge to help retailers stay focused on their weekly goals, maximize their earnings and prioritize their purchases. Crissy started her own business in September 2020, after 11 years of working in management and sales for tire distributors Max Finkelstein and Tire Centers.

In this episode…

As a tire dealer, have you found yourself managing multiple programs at once with a particular distributor? What about multiple programs with multiple distributors? If so, your email inbox has probably been flooded with messages and you’ve faced the unenviable challenge of remembering where each distributor is on every program. If you have more than one retail location, the headaches are multiplied. What if there was a way to streamline that process and stay on track? Crissy Zellers of Accelerate Personalized Sales Solutions has a solution on this episode of Gain Traction!

On this episode of Gain Traction, Neal Maier welcomes Crissy to discuss the all-inclusive program management tool she developed to make life easier for tire retailers who are managing multiple different programs from multiple distributors. Crissy explains how this new technology keeps managers at tire dealerships on track with what can be an overwhelming amount of information, allowing them to stay on track on a weekly basis. Her tool reports goals, numbers, and potential payouts. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Crissy Zellers shares how the struggles of the pandemic led to the idea of Accelerate Personalized Sales Solutions
How an all-inclusive program management tool Crissy developed helps tire dealers stay on track
Various tasks Crissy’s tool completes to save tire dealers time and effort
Why Present Over Perfect by Shauna Niequist is Crissy’s favorite book

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Profit Sharing Increases Caring With Dick Erickson, Founder of Sun Tire and Author of How the Rubber Meets the Road.

Mike Edge, Dick Erickson — Wed, 21 Sep 2022 04:00:00 -0400

Dick Erickson is the Founder of Sun Tire and author of How the Rubber Meets the Road: A Blue-Collar Roadmap to Success for Business Owners and Entrepreneurs. He opened his first Sun Tire store in Orange Park, Florida in 1981, and added ten more stores over the next few decades. Dick sold the business to a national chain of tire stores in 2018. His book details his journey from rural North Dakota to flying helicopters in the Marine Corps in Vietnam and covers four key business topics: customer service, profit sharing, mentoring, and profitable growth.

In this episode…

How do you motivate your customer service team to reach the highest levels of service possible? What are the best ways to keep frontline staff motivated and pushing in a positive direction? If you own a tire and auto repair shop, you’ve probably asked yourself these questions more than once. For insight on this topic, don’t miss this episode of Gain Traction!

Can profit sharing among employees positively affect customer service? Dick Erickson says he implemented profit sharing for every employee and it changed how everyone behaved at work. They treated the equipment with more care and the quality of customer service went “above and beyond.”

In this episode of Gain Traction, Dick joins Mike Edge for a captivating conversation about what he learned from attending a Les Schwab training program for 19 consecutive years and how his Sun Tire stores benefitted after he implemented profit sharing among all employees. Dick speaks on the topic of profit sharing and how it revolutionized the culture at Sun Tire. Tune in to hear how profit sharing could potentially change your business!

Here’s a glimpse of what you’ll learn:

Dick Erickson summarizes his 40-year journey in the tire and auto industry
What life looked like when Dick opened his first Sun Tire store in 1981
Why a commitment to learning has served Dick well
What Dick learned from visiting a Les Schwab program on the west coast for 19 consecutive years
How profit sharing affected Sun Tire’s quality of customer service
Why Patton is Dick’s favorite movie

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How and When To Sell Your Auto Shop With Michael McGregor

Mike Edge, Michael McGregor — Wed, 31 Aug 2022 04:00:00 -0400

Michael McGregor is Managing Director at Focus Investment Banking. His experience includes fifteen years of advising on business transfers, capital raises, and management buyouts for middle market businesses. He has been a founder or co-founder of three automotive-related businesses. Michael is author of the book Buy, Build, Fix, Sell, which helps tire and service dealers build better businesses and get maximum value when they decide to sell.

In this episode…

If you own a tire and auto repair shop and are planning to retire, have you thought about a succession plan? Are you thinking about selling the business? There are often lots of matters to get in order before selling which shouldn’t be overlooked. What’s your exit strategy? Check out this episode of Gain Traction for some valuable advice!

Many tire and auto repair shop owners plan to sell their shop when they’re about to retire, but many don’t realize everything they need to do to make it profitable. According to Michael McGregor, author of Buy, Build, Fix, Sell, when planning to sell, shop owners need to make sure their shops are maximally profitable. This includes documenting expenses and making sure their pricing is right to earn a reasonable profit.

In this episode of Gain Traction, Mike Edge sits down with Michael for a conversation about the important matters that should be addressed before tire and auto repair shop owners consider selling their businesses. They also discuss the importance of marketing the business, how much of the budget should be dedicated to marketing, and the best methods to reach the right customers. Michael says a shop’s clean and updated appearance is a big part of marketing. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Michael McGregor shares how he broke into the automotive industry by selling coupons door-to-door
The number one thing prospective tire shop sellers should focus on
Where tire dealers should be spending their marketing dollars
What made Michael decide to write Buy, Build, Fix, Sell
The career milestone Michael is most proud of
Why the Grateful Dead is Michael’s favorite rock band

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Never Stop Evolving With Dwayne Myers, Co-Owner and Managing Partner of Dynamic Automotive

Mike Edge, Dwayne Myers — Wed, 24 Aug 2022 04:00:00 -0400

Dwayne Myers is Co-owner and Managing Partner of Dynamic Automotive, an independent automotive repair business with five locations in Frederick, MD. He has spent his career of over 30 years in the maintenance and repair industry, ranging in size from lawn mowers to U.S. Army tanks. His skill set includes negotiation, market planning, team building, business planning, and operations management. Dwayne's greatest passion is enriching the lives of others through philanthropic endeavors and community involvement.

In this episode…

As the owner or manager of a tire and auto repair shop, are you resistant to change? Maybe things are going fairly well — but could they be better with a few adjustments? What’s keeping you from trying something different? If these questions resonate with you, you don’t want to miss this episode of Gain Traction!

Dwayne Myers, Co-owner and Managing Partner at Dynamic Automotive, has been in the industry for 27 years and is still making changes to improve his shop’s operation and culture. “I worked Saturdays for thirty years and didn’t realize what I was missing,” he said. Dwayne was reluctant to change his hours of operation for years, but says the pandemic caused a reduction in hours and the benefits have outweighed the negatives ever since.

On this episode of Gain Traction, you’ll hear from Dwayne, who tells Mike Edge about the positive outcomes from making operational changes such as working hours, community involvement and programs for retaining employees. He talks about his long journey in the automotive industry and the ways he never stops learning. You don’t want to miss this interesting and informative episode!

Here’s a glimpse of what you’ll learn:

Dwayne Myers shares how he got started in the automotive repair business
Why Dwayne still considers himself a parent despite not having any children of his own
How local high school students are learning to repair vehicles with Dynamic Automotive
The key to Dynamic Automotive’s success in keeping employees happy and minimizing turnover
How the pandemic made Dynamic Automotive a better company
Why staying closed on Saturdays was a good business decision
The biggest turning points in Dynamic Automotive’s 27-year history

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Providing Great Customer Experiences Regardless of Circumstances With Sally Thomas, Co-Owner of J.P. Thomas & Company

Neal Maier, Sally Thomas — Wed, 17 Aug 2022 04:00:00 -0400

Sally Thomas is Co-owner of J.P. Thomas & Company. She is most-commonly associated with Thomas Tire & Automotive, a family-owned and operated full-service repair shop that’s been in business since 1981. With 10 retail and commercial service centers in North Carolina, Thomas Tire & Automotive’s mission is to be the first and only choice for all automobile-related needs.

In this episode…

Tire and auto repair can be a tough business. Shop employees not only need to be skilled at diagnosing problems and repairing vehicles, but also have the ability to communicate those problems to a customer who may not be ready to hear about them — or the cost to fix them. How can you build rapport and trust with your customers to ensure satisfaction in a potentially negative situation? Tune into this episode of Gain Traction to find out!

Nobody likes to tell customers who may be experiencing difficult sessions in life that their car has problems that need fixing — and how much it’ll cost. “I wish we sold ice cream,” said Sally Thomas, Co-owner of J.P. Thomas & Company. “I always say, ‘listen, we didn’t buy it, we didn’t build it, we didn’t break it’.”

In this episode of Gain Traction, Sally joins Neal Maier for a discussion anyone in the tire and auto repair industry can relate to: how to provide a positive experience for the customer despite the negative circumstances. Sally shares how she keeps her staff upbeat, the importance of transparency in all aspects of vehicle repair, and explains how the appearance of both the inside and outside of the shop can affect the customer experience. Don't miss it!

Here’s a glimpse of what you’ll learn:

Sally Thomas shares how she began working in the family tire business as a child
How her father’s love for employees and customers was a great example
The most important thing Sally hopes her team can accomplish each day
What Sally likes for customers to experience on the inside and outside of stores
How Sally feels about having tires in the showroom at her stores
What it means to be transparent with tire and auto repair shop customers
The best advice Sally has received from a mentor

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Generating Loyalty and Avoiding Complacency With Steven Stamey, Operations Manager at Maxi Auto Service Centers

Mike Edge, Steven Stamey — Wed, 10 Aug 2022 04:00:00 -0400

Steven Stamey is Operations Manager at Maxi Auto Service, which has eight locations in the Chattanooga, TN area. He started his career at a Chevrolet dealer in 1999. Steven is also a former college level instructor with ASE L1, L2, and L3 Master Certification.

In this episode…

What motivates your staff? Is it strictly financial compensation or are there other, less tangible factors? Do your employees stick around for decades or are they here today and gone tomorrow? If you own a tire and auto repair shop and these are some questions you find yourself wrestling with, this episode of Gain Traction is for you!

Making your employees feel involved and important through communication and teamwork can be just as effective as wages when it comes to motivating and generating loyalty. According to Steven Stamey, Operations Manager at Maxi Auto Service Centers, “once you get everybody singing the same song, the same tune – and they’re interested in winning – it’s amazing what they can accomplish when they just find belief.”

In this episode of Gain Traction, Mike Edge welcomes Steven to discuss the ways in which building from within can benefit your tire and auto repair shop. He talks about the gains Maxi Auto Service has made from expanding its existing stores rather than adding new stores. Steven shares the ways he gets his employees involved through consistent communication and training. Don’t miss this conversation!

Here’s a glimpse of what you’ll learn:

Steven Stamey discusses how he broke into the automotive industry in his childhood
How teaching at a local community college helped put Steven in his current role
Why expanding the size of its current locations has proven more valuable for Maxi Auto Service than adding more locations
How Maxi Auto Service avoids falling into complacency
Why learning to enjoy the journey will help you get to where you want to go
What Maxi Auto Service does to elicit long-term loyalty from its employees

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Finding the Right Customers for Your Shop With Neal Maier, Co-Founder of Tread Partners

Neal Maier, Chad Franzen — Wed, 03 Aug 2022 04:00:00 -0400

Neal Maier is Co-Founder of Tread Partners, a digital marketing agency that helps auto repair and tire shops drive success through coordinated marketing strategies. He is a skilled negotiator, salesperson, and business planner with expertise in Search Engine Optimization and Customer Relationship Management. Tread Partners has designed a full-scale reengagement program called ReTread that brings old customers back into auto repair and tire shops.

In this episode…

Are you an owner or manager of a tire and auto repair shop that could benefit from seeing more customers walk through your doors? Or maybe you’d like to reconnect with some great customers you haven’t seen in a while? While you may be an expert in tire and auto repair, finding people willing to pay for your expertise can be a tricky process. Luckily, Neal Maier and his colleagues at Tread Partners have expertise in doing just that — he shares his insights with Rise25’s Chad Franzen in this episode of Gain Traction!

In this episode of Gain Traction, Chad interviews Neal about all things related to marketing your tire and auto repair shop. Neal establishes his marketing and industry knowledge before discussing strategies tire and auto repair shops can use to reach new customers and reconnect with existing customers. If you’re interested in increasing the customer base for your shop, tune in!

Here’s a glimpse of what you’ll learn:

Neal Maier explains why Tread Partners knows the tire and auto repair industry better than anyone else
What Neal finds so enjoyable about marketing for tire and auto repair shops
How Tread Partners’ new ‘ReTread’ program helps tire and auto repair ships reconnect with lost customers
The number one question Tread Partners receives about effective marketing
How Tread Partners helped take one client from a state of marketing chaos to a position of marketing success
The work that makes Neal most proud of Tread Partners

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Finding the Best Tires at the Best Price With Tim Shaffer, CEO and Co-Founder of Search Tires

Mike Edge, Tim Shaffer — Wed, 27 Jul 2022 04:00:00 -0400

Tim Shaffer is Co-Founder and CEO of Search Tires, also known as searchtires.com, the world’s first price comparison search engine. He is also President of YENT, a subsidiary of Prepared Patriot Brands. Tim is a leader, an innovative thinker, and a trusted advisor who excels at guiding businesses from multimillion-dollar start-ups to established companies.

In this episode…

Have you ever tried shopping for tires online? Did you just find the first set you found or do you search on different sites to compare prices? What if you could find the right tires and get them for the lowest price all at one site? If you’d like to learn more about a website that allows you to find the best deals on tires, don’t miss this episode of Gain Traction!

What if there were a legitimate site where you could find the best deals on tires in the same way Priceline helps you find the best deals on travel? According to Tim Shaffer of Search Tires, that service exists in Florida and is likely headed to other markets soon. Are you ready to change how you shop for tires online?

In this episode of Gain Traction, Mike Edge welcomes Tim for a conversation about searchtires.com, a website where you can find the right tires for your vehicle at the lowest price. It helps you find the right size tires, shows where they’re offered near you, and displays the price at each location. Tim talks about how he came up with the idea, the process for a tire customer to find the right fit, and how Search Tires makes sure it has the most accurate and up-to-date information at all times. Tune in!

Here’s a glimpse of what you’ll learn:

Tim Shaffer explains why Search Tires is advantageous for the consumer
How Search Tires learns about what each shop charges for in-house fees
Why Search Tires can be considered “Priceline for tires”
Which markets Search Tires currently serves and where it can be utilized in the future
How the idea for a site like searchtires.com came about
Search Tires’ guarantee to remain transparent and agnostic, remaining unaffiliated with retailers
How Tim got into the tire industry
Why developing Search Tires is the most exciting part of Tim’s career so far

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Providing Great Car Care in Tough Economic Times With Brian Sump, Owner and President of Urban Autocare

Mike Edge, Brian Sump — Wed, 20 Jul 2022 04:00:00 -0400

Brian Sump is the Owner and President of Urban Autocare, Klasse Auto Rentals, and Avalon Motorsports. His passion is to transform the automotive industry through innovation and training and to create opportunities for his team to grow. Brian has an engineering degree from the Colorado School of Mines, played for the St. Louis Rams, and is currently a Co-pastor at a church in Westminster, CO.

In this episode…

If you own or manage a tire and auto repair shop, what’s your biggest challenge? Is it overcoming mistakes — dealing with customers? What do you do when you tell customers that the cost of necessary repairs are higher than what they can afford? If these are questions that resonate with you, you won’t want to miss this episode of Gain Traction!

Difficult customers are often not particularly difficult people, according to Brian Sump of Urban Autocare — they’re just people who may be going through a difficult time. It can be necessary to play the role of psychologist or psychiatrist because in difficult times, people are hurting emotionally and spiritually. They need their cars but may not be able to afford the cost of repairs. What’s an auto repair shop owner to do?

In this episode of Gain Traction, Mike Edge sits down with Brian Sump of Urban Autocare for a thoughtful discussion about what customers really want. They may say they want things like trust, quality, and integrity, but Brian says they really want two things: to not have come to a repair shop and to not get ripped off when they do. He talks about the importance of communicating with customers the consequences of not getting a repair, and a game plan for efficient use of their vehicle. Tune in!

Here’s a glimpse of what you’ll learn:

Brian Sump details his journey from performing arts school, engineering school, and professional football to the automotive industry
How Brian’s pro sports experience influenced his business career
Why a functioning team is just as important in business as in sports
How one instance of success can propel your daily performance to a higher level
Why Brian is particularly proud that Urban Autocare received the Better Business Bureau Torch Award for Ethics
What repair shop customers really want

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Thriving in Difficult Times With Doug Miller, President of St. Lucie Battery & Tire

Mike Edge, Doug Miller — Wed, 13 Jul 2022 04:00:00 -0400

Doug Miller is President of St. Lucie Battery & Tire, which has 15 locations on the central east coast of Florida. He has taken over operations from his father, Joey — the founder of the company. Doug looks to expand St. Lucie Battery & Tire, which has been in business for more than fifty years, with a focus on integrity and serving the community with honesty and reliability.

In this episode…

Are you a tire and auto repair shop owner whose business has been affected by the pandemic or supply chain issues in today’s economy? Are you taking a lean approach to inventory or are you heavy on inventory? If these are scenarios you deal with on a regular basis, you’ll want to hear this episode of the Gain Traction podcast!

In this episode of Gain Traction, Mike Edge welcomes Doug Miller for a wide-ranging conversation about the issues facing auto repair, battery, and tire shops in today’s marketplace. Doug talks about how St. Lucie Battery & Tire has survived a fire, navigated its way through the pandemic and overcome supply chain issues that are common throughout the industry. He also shares how long-term customer relationships can end up being your best marketing source. You’re sure to learn something from this discussion!

Here’s a glimpse of what you’ll learn:

Doug Miller shares how he broke into the automotive industry when he was 19 years old
Why Doug’s father, Joey Miller, started St. Lucie Battery & Tire by selling batteries out of a chicken barn
How the pandemic affected operations at St. Lucie Battery & Tire
Where Doug sees the current market with heightened inflation and supply chain issues
Why it helps a tire and battery shop to be heavy on inventory
Surefire ways to build long-term relationships with customers
How St. Lucie Battery & Tire ensures that word-of-mouth is their best marketing method

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Get Your Old Customers Back with Neal Maier, Co-Founder at Tread Partners

Neal Maier, Mike Edge — Thu, 23 Jun 2022 04:00:00 -0400

Neal Maier is Co-Founder at Tread Partners, a digital marketing agency that helps auto repair and tire shops drive success through coordinated marketing strategies. He is a skilled negotiator, salesperson, and business planner with expertise in Search Engine Optimization and Customer Relationship Management. Tread Partners has designed a full-scale reengagement program called ReTread that brings old customers back into auto repair and tire shops.

In this episode…

If you are the owner of an auto repair or tire shop, have you noticed that you haven’t seen several of your quality, loyal customers in the last 18 months? Maybe it’s time to help them realize they haven’t seen you either! What if there were a way that was almost certain to bring them back to your shop? If you’re ready to start serving your best customers again, you don’t want to miss this episode of the Gain Traction podcast!

Just because it’s been a while since you’ve seen someone who was once a regular customer at your shop doesn’t mean you never have to see them again. According to Neal Maier from Tread Partners, good customers often get sidetracked by traveling, quick oil changes, and coupons. It’s not that they don’t like your shop anymore — they just need a gentle reminder that you’re still there for them.

In this Gain Traction episode, Neal joins Mike Edge to introduce ReTread, Tread Partner’s reengagement program to win back previous customers. Neal guarantees that any shop owner who uses ReTread to bring old customers back through their doors will see an income of ten dollars for every one dollar spent. Tune in to hear how you can serve some familiar faces once again!

Here’s a glimpse of what you’ll learn:

Neal Maier explains how the idea for ReTread came about
How ReTread helps auto repair and tire shops reconnect with customers they haven’t seen for a while
Why shops who use ReTread are guaranteed a ten dollar return on every one dollar they spend
Identifying which previous customers ReTread will target
The advantages of targeting known, qualified customers over acquiring new, unknown customers
Why 90 days is a good amount of time for ReTread to bring old customers back

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Incredible Value of Telling Your Shop’s Story with Patrick Egan, Founder and CEO of Spark Interactive

Mike Edge, Patrick Egan — Wed, 15 Jun 2022 04:00:00 -0400

Patrick Egan is a senior marketing executive and the Founder and CEO of Spark Interactive. Spark Interactive fuses the power of storytelling with professionally-produced video to help business owners attract a high volume of the right customers. Patrick takes a pragmatic approach to product management, marketing and team building, with a focus on the execution of technological vision. In this episode…

Are you looking for a way to attract more of the right people to your tire and auto repair shop? Does your shop have a great story behind it? Now may be the time to leverage your shop’s story through video. If you’re seeking more loyal customers or great, long-term employees this episode of Gain Traction is for you!

In this episode of Gain Traction, Patrick Egan tells Mike Edge about the tremendous value that storytelling through video can bring to the owner of a tire and auto repair shop. Patrick explains how he interviews shop owners, employees and loyal customers, then combines their thoughts with compelling footage and edits them into documentary-style videos that serve as marketing tools like nothing else can. Your shop has a story that people will want to be a part of. Tune in to learn how to make it happen!

Here’s a glimpse of what you’ll learn:

Patrick describes the service Spark Interactive provides to help tire and auto repair shop owners tell their story
How Patrick learned to recognize what it takes for a shop owner to be truly successful
What employees at successful shops say about turning their jobs into careers
Why reviews from customers on video are more convincing than in print
Using Spark Interactive’s videos as recruiting tools to attract great employees
The hidden SEO benefit of video

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Maximizing Customer Retention with Clare Hetherington of DriveRightData

Neal Maier, Clare Hetherington — Wed, 08 Jun 2022 04:00:00 -0400

Clare Hetherington is the Marketing Manager at DriveRightData. She is a data-driven marketer who is passionate about customer relationship management and the results that strategic marketing and marketing automation can deliver. At DriveRightData, Clare takes ownership of all global marketing activities from branding, strategy, and value proposition building to lead generation and data insight. In this episode…

Are you a tire manufacturer or tire retailer with a website showcasing your products? Do you include product and pricing information on your website, or do you ask that the customer call you to find out that information? If you require a call, you’re probably costing yourself business. Check out this episode of Gain Traction to learn more!

Buyer behavior is always evolving and has changed even more drastically since the start of the pandemic. As people have shifted to working from home, more and more shopping is being done online. According to Clare Hetherington from DriveRightData, customers who are willing to call for information only constitute about half of the average customer base. The other half is searching for information online, and if they have to make a call to find it they’ll probably just shop somewhere else. Are you keeping as many online customers as possible?

On this episode of Gain Traction, Clare joins Neal Maier for a discussion about buyer behavior among those shopping for tires. They talk about customers who are and are not interested in calling about information. Many online customers want information immediately. If those online customers can’t easily find the product and pricing information they’re looking for, it’s likely they’ll go elsewhere to do their shopping. Don’t miss this informative episode!

Here’s a glimpse of what you’ll learn:

Clare Hetherington talks about the history of DriveRightData and how the business has evolved
How to find your tire size with DriveRightData
The ways buyer behavior has changed since the pandemic started
Why it’s important for tire retailers to have information and pricing available online
How LinkedIn can be an effective marketing tool
Why requiring customers to call you for information can cost you customers

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Communicating With Customers About Car Repair

Mike Edge, Chan Patel, — Wed, 25 May 2022 04:00:00 -0400

Chan Patel is Vice President of Sales and Business Development at Autotext.me. His passion and energy is focused on making Autotext.me the leader in digital inspections and workflow solutions for the automotive industry. The company has been experiencing record growth — Chan’s deep experience and proven track record has been the catalyst behind that success. In this episode…

As an owner or manager of an auto repair shop, do you find it frustrating communicating with your customers about recommended service after they’ve dropped their car off? Do they take forever to return your call? Do they trust you when you recommend certain repairs? If these are questions you can relate to, you don’t want to miss this episode of the Gain Traction Podcast!

In this episode of the Gain Traction Podcast, Mike Edge welcomes Chan Patel for a discussion about the multiple ways Autotext.me can make communication between auto repair shop owners more detailed and efficient while increasing the amount of trust a customer has in service recommendations. Chan tells Mike where the idea for Autotext.me came from and how it gives customers the confidence to succeed. Tune in!

Here’s a glimpse of what you’ll learn:

Chan Patel explains the three pillars of Autotext.me that help shop owners overcome challenges
How Autotext.me allows car repair shops to keep customers updated on workflow without the need for a call
The secret sauce to taking a shop from $1M to $2M status
How using text messages has given shops faster customer response times
How Autotext.me helps facilitate trust between customer and the repair shop regarding service recommendations
Where the idea for Autotext.me came from
How Autotext.me gives its customers the confidence to succeed

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Growing and Sustaining a Family Business

Mike Edge, Brian Lenhardt — Wed, 18 May 2022 04:00:00 -0400

Brian Lenhardt is the Owner and Vice President of Operations at Fat Boys Tire & Auto in Wyoming. Fat Boys has provided services to the tri-state area for over 50 years and now operates five locations.

Brian is the third generation in the business and has been in the automotive industry since 15 years old. He now has 17 years of experience in the industry and oversees corporate, national, and government accounts while managing Fat Boys’ outside sales team. Brian lives in Wyoming with his wife and four kids, and he loves fishing, playing softball, hockey, and golf.

In this episode…

Many companies don’t succeed past the third generation when it comes to family businesses. Do you have what it takes to bring your family business to the next level?

Gain your insights from Brian Lenhardt, a true family man with a trusted family business. As a third-generation business owner, Brian is committed to ensuring that his company, Fat Boys Tire & Auto, can continue to expand while providing customers with superior service and high-quality tires. Listen in as Brian shares the key to Fat Boys’ success over the course of 50 years.

On today’s episode of the Gain Traction Podcast, host Mike Edge sits down with Brian to talk about the history and expansion of Fat Boys Tire & Auto. Brian talks about his journey within the company, the future growth of Fat Boys, and the importance of employee loyalty and customer trust in growing and sustaining a family business.

Here’s a glimpse of what you’ll learn:

Brian Lenhardt reveals the history of Fat Boys Tire & Auto and how he became Vice President of the company
Brian talks about expanding the business
Brian and Mike Edge discuss the dynamic of Fat Boys and employee loyalty
What is Brian’s secret to success in family businesses?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Introducing Floww Digital

Neal Maier, Keith Heavilin, — Wed, 11 May 2022 04:00:00 -0400

Keith Heavilin is the President of YellowFin Digital, a full-service creative design and digital marketing agency based in Texas that provides comprehensive website and digital marketing services. Keith is also the Co-founder of Floww Digital, a company that provides digital marketing solutions for independent auto repair and tire shops across the United States. Keith’s management portfolio includes the development of four unique businesses in four distinct industries, which he led from initial startup to maturity and acquisition.

In this episode…

Are you an independent tire and automotive repair shop hoping to achieve straightforward yet powerful marketing solutions?

Floww Digital believes there are a thousand different ways to spend money on digital marketing to increase traffic. You've got to do paid ads for the small, one-man, or one-location shop because that's the fastest and most impactful way to get a return. Later, you can take the profits you’ve made, put them into your website and SEO, and grow the overall size of your operation. You also have to understand what drives traffic and moves your business. If you follow these simple yet highly effective digital marketing tips, you’ll be successful.

In this episode of the Gain Traction Podcast, Neal Maier is joined by Keith to introduce Floww Digital and the marketing services they offer. Keith explains how Floww Digital was formed, its core services, the proper process to follow when undertaking digital marketing, and the challenges Floww Digital is facing as a marketing agency in the automotive industry.

Here’s a glimpse of what you’ll learn:

Keith Heavilin shares how he ended up in the automotive and digital marketing industries
The types of clients YellowFin works with and how they serve customers
Keith talks about Floww Digital, the core services they offer, and how they bring significant ROI to clients
Keith explains what PPC marketing is and when a business should apply it
How can you generate effective marketing strategies in the automotive industry?
The importance of getting a marketing agency that understands your industry
What challenges does Floww Digital face?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Updating Your Tire Data Solutions

Mike Edge, J.P. Brooks, — Wed, 27 Apr 2022 04:00:00 -0400

J.P. Brooks is the Chief Revenue Officer at Fitment Group. He’s spent over 15 years in the automotive aftermarket with a focus on the tire and wheel industry. J.P. has worked on many levels within this industry, including software sales, business development, partnership, management, and product development.

J.P. lives in Duluth, Minnesota with his wife and daughter. He enjoys spending as much time outdoors with his family as the weather permits.

In this episode…

The tire industry has traditionally been slow to adopt new technology. But how can new data tools benefit your business?

There are many advantages: stocking the right tire sizes and brand models, retail price analysis, and e-commerce strategies. With a stronger online presence, customers are more likely to walk in the door. And if they’re walking in the door — you better make sure you have the product they need at the right price. So, how do you get started?

In this episode of the Gain Traction Podcast, Mike Edge is joined by J.P. to talk about modern data solutions for your business. J.P. describes the evolution of Fitment Group, the tools they provide that can benefit your customers, and why it’s important to stay up to date with new technology.

Here’s a glimpse of what you’ll learn:

J.P. Brooks describes how Fitment Group evolved into the data solution powerhouse it is today
Why Fitment Group’s methods are simple yet effective
Benefits and features that dealers can offer customers using Fitment Group’s tools
J.P. shares how he got started in the automotive industry
J.P. names several important influences and mentors during his career
Fitment Group’s biggest milestones

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building Outstanding Business Relationships

Neal Maier, Mike Edge, Chris Pazderny — Wed, 20 Apr 2022 04:00:00 -0400

Chris Pazderny is the Vice President of Operations at Caliber Auto Care in Texas. He has been in the automotive industry for 30 years, starting at age 16. Chris began his career as a part stocker at a Ford dealership in Texas. Eventually, he was hired to get Service First Automotive off the ground, opening the first shop in July 2011. He helped develop multiple stores until 2017, when they signed a joint venture agreement with Caliber. Since then, they have expanded to 32 locations in Houston, Dallas, Fort Worth, and San Antonio.

Chris and his wife Melinda have four kids, ages 10 to 27. When Chris isn't working, he enjoys hunting, fishing, beach vacations, and disc golf. He and Melinda also love eating out and enjoying a nice bottle of wine.

In this episode…

Relationships should be one of your top priorities when it comes to business, even in the auto industry.

That includes relationships with other business owners and with your customers. Would you be willing to fly to another state to help a client with a broken-down truck? How about buying a rotisserie

That includes relationships with other business owners and with your customers. Would you be willing to fly to another state to help a client with a broken-down truck? How about buying a rotisserie chicken for a lady whose car stalled on the way to the grocery store? Whether your actions are big or small, going the extra mile can differentiate between a one-time customer and a customer-for-life.

In this episode of the Gain Traction podcast, Mike Edge is joined by Chris to talk about the importance of building relationships. Chris shares examples of going above and beyond for customers, how they build consumer trust, and his vision for the future of Caliber Auto Care.

Here’s a glimpse of what you’ll learn:

Chris Pazderny shares how he was introduced to the automotive industry
How the relationship between Service First Automotive and Caliber Auto Care began
Why Caliber is the "Chick-fil-a" of the auto care industry
Building customer trust through transparency and excellent auto care
How Caliber Auto Care goes above and beyond for their customers
The secret to duplicating success in 32 locations
Chris' vision for the future of Caliber Auto Care

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Cultivating a Culture of Growth

Neal Maier, Beth Barron — Wed, 06 Apr 2022 04:00:00 -0400

Beth Barron is the CEO of Chabill’s Tire & Auto Service based in southern Louisiana. Under Beth’s leadership, Chabill’s has grown into a market force with 17 retail locations. Before becoming CEO, Beth spent 26 years as the Vice President for Chabill’s. She holds a bachelor’s degree in political science and government from Northwestern State University.

In this episode…

Many business owners are focused on the bottom line. They worry about numbers and work employees to the ground trying to keep the business alive. But not Chabill’s Tire & Auto Service.

Chabill’s knows that their employees are their greatest asset. That’s why they make life-work balance a priority. If you take care of your people, they’ll take care of the business. And it shows for Chabill’s — they’ve got 17 retail locations and counting.

In this episode of the Gain Traction Podcast, Neal Maier is joined by Beth to discuss how to cultivate a culture of growth. Beth shares how she makes employees’ well-being a priority — including closing on Saturdays, how she navigated the pandemic, and how to maintain momentum forward.

Here’s a glimpse of what you’ll learn:

Beth Barron shares the family history of Chabill’s Tire & Auto Service
Beth’s philosophy about managing employees and cultivating a better work-life balance
How Chabill’s navigated business during the pandemic
Maintaining focus on upward growth
The best advice Beth ever received: if you’re not growing, you’re dying

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

The Advantages of Automated Software

Mike Edge, Tere Hardin — Wed, 30 Mar 2022 04:00:00 -0400

Tere Hardin is an automotive software expert with over two decades of experience. Currently, he is an Enterprise Account Executive for Shop-Ware. Previously, Tere was a Product Specialist for Automotive Management Solutions and ran the National Accounts for Progressive Automotive Systems. Born and raised in South Texas, he joined the Marines when he was 17 and left a small farm to repair navigation equipment aboard a Navy helicopter carrier.

Tere spends his free time riding his Harley Davidson and fixing things as needed. Tere and his wife love to travel light and spontaneously.

In this episode…

Most people don’t associate tire shops with customer service. But when you think about it, isn’t that what the automotive industry is all about?

Most customers who walk through your door won’t know the difference between a transaxle and a transmission. They won’t understand a word you say about gears or U-joints. But they will hear, “Yes, we have the right parts; we can fix it.” So how will you make sure you always have the right parts for your customers? How can you keep an accurate customer history that stays up-to-date with their needs? The answer lies in your software.

In this episode of the Gain Traction Podcast, host Mike Edge is joined by Tere to discuss the advantages of automated software in the automotive industry. Tere talks about the recently expedited progress of automotive software, how it simplifies employee training, and his journey within the industry.

Here’s a glimpse of what you’ll learn:

Tere Hardin shares how he was introduced to the automotive software space
The recent leaps in automotive software that have greatly benefited the industry
The lost art of customer service
Tere’s proudest milestone: his childrens’ education

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

[Year in Review] Connecting Pioneers Across the Automotive Industry

Neal Maier, Mike Edge, Dr. Jeremy Weisz — Wed, 23 Mar 2022 04:00:00 -0400

Neal Maier is the Co-founder of Tread Partners; a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive. Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call.

Mike Edge is in Business Development at Tread Partners. He has had a lengthy career in his field, previously being the Owner and Business Development expert for Resource Connection, Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc.

In this episode…

How can your brand be a model for growth and employee respect in an industry that is changing?

For Neal Maier and Mike Edge, interviewing pioneers in the auto industry provides the opportunity to connect with others. Neal and Mike highlight innovative ways to improve marketing tactics, customer interactions, and employee relations this week.

In this episode of the Gain Traction Podcast, Rise25 Co-founder Dr. Jeremy Weisz sits down with hosts Neal and Mike to discuss their favorite past episodes and purposeful conversations. Together, they discuss the importance of community, marketing, and education in the auto industry, cultivating a workplace based on mutual respect, and some of the challenges owners and customers face.

Here’s a glimpse of what you’ll learn:

Neal Maier and Mike Edge discuss events as a way to connect with automakers and industry leaders
The importance of community and empowering employees during times of hardship
How to be a pioneer for creating a culture of education and enthusiasm in your business
Mike talks about the impact a virtual tour can make with your customers
Leading and acquiring teams through respect
How to appreciate your brand while preparing for an exit
Neal talks about some of the biggest challenges owners and customers face

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Picking the Right Location for Your Shop

Neal Maier, David Christopher — Wed, 16 Mar 2022 05:00:00 -0400

Neal Maier and David Christopher are Co-founders of Tread Partners; a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive.

Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call.

David was previously also a Partner at 3VE and was the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his family’s auto repair shop.

In this episode…

Choosing a new location for your shop is a big decision. How can you tell which area will be best for business?

First of all, you have to decide if you’re going to construct a new building or acquire an existing one. Then you have to check out the demographics of the area, competitors nearby, and the existing customer base (if you are acquiring). What are the key indicators for success?

In this episode of the Gain Traction Podcast, Neal and David share advice for finding the best new home for your business. They talk about locating a place with good visibility and clear signage, tips for merging your company culture with an existing location, and why the demographics of the surrounding area matter.

Here’s a glimpse of what you’ll learn:

Neal Maier discusses the pros and cons of building a new tire shop versus acquiring an existing business
If you’re acquiring a business, how long should you wait to change the name?
Four key indicators of good location
What makes a good business sign?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How To Smoothen Your Acquisition Process

Neal Maier, Mike Edge, Chris Garman, Tommy Gaynor — Wed, 09 Mar 2022 04:00:00 -0500

Chris Garman is the Vice President of Business Development at Sun Auto Tire & Service. Sun Auto Tire & Service is the leading provider of quality aftermarket automotive repair, maintenance, and tire service in the Southwest. Chris oversees Sun Auto Tire’s merger and acquisition activities. Before being acquired by Sun Auto, he was the President of his family’s automotive store, GB Auto in Phoenix.

Tommy Gaynor is the Pacific Northwest Market Director at Sun Auto Tire & Service. Tommy was the General Manager at Gaynors Automotive before joining Sun Auto Tire & Service. He is an accomplished leader with a proven track record of winning in multiple business units. He is also an entrepreneur and innovative problem solver with cross-functional skills and adaptability across various industries.

In this episode…

Are you running an automotive shop, making some money, but stuck in the same position and not growing? Have you thought of the opportunities that would come with acquisition by a large and expanding company?

As a leader, you want to give your employees a place where they can spread their wings and grow and provide your clients with quality service at the same time. Acquisition by a larger organization with the resources and finances can be a unique way to better serve your clients, employees, and business. But what’s the best way to go about the acquisition process?

In this episode of the Gain Traction Podcast, Neal Maier and Mike Edge are joined by Chris and Tommy to discuss how to have a smooth acquisition process in the automobile industry. Together, they talk about the strategies used to acquire other companies, employee opportunities that come with a company acquisition, and how long an acquisition process takes.

Here’s a glimpse of what you’ll learn:

What’s causing growth for Sun Auto Tire & Service?
The strategy Sun Auto is using to acquire other automotive companies
Why Sun Auto is more interested in the employees of the acquired company
How being in a family business helped Chris Garman and Tommy Gaynor run Sun Auto perfectly
The employee opportunities that come with acquisition by a larger organization
Making the seller feel comfortable through the acquisition process
How long does an acquisition take, and how can you speed up the process?

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Turning Missed Maintenance Into Sales Opportunities

Neal Maier, Patrick Murphy — Wed, 09 Feb 2022 05:00:06 -0500

Patrick Murphy is the CEO and Co-founder of SideKick360. SideKick360 is a web-based reporting platform that provides on-demand reporting and operations tools for shop management systems. Patrick is also the Founder and Head Coach at Retail Tire & Service Solutions. He focuses on solving operational, data, and people challenges faced by auto repair shops at both companies. In 2014, he founded MyCarCareRewards, now BAYiQ, which brought real-time integrated loyalty marketing to the tire and auto repair industry. His current project is developing distributor and manufacturer "value add" programs that increase loyalty and improve the sellout capabilities of B2B clients. In this episode…

When business slows down, most companies put their energy into acquiring new customers. But what about your existing customers?

Instead of offering deals and coupons to bring in new traffic, how about finding ways to serve your current clients? For example, wouldn't it be nice to look across your customers and see who needs tires and hasn't had an alignment in the last year? It's easy to pick up a phone and remind your customers that you're thinking of them and want their car in the best condition. Plus, it's good for your business.

In this episode of Gain Traction Podcast, Neal Maier is joined by Patrick to discuss how his business, SideKick360, is helping shop owners save time and drive sales. Patrick talks about the inspiration that started SideKick360, how the software works, and why your phone is your best marketing tool.

Here’s a glimpse of what you’ll learn:

Patrick Murphy shares how he was introduced to the tire industry
Where did Patrick get the idea for SideKick360?
How SideKick360’s platform is saving time and driving sales
Turning missed maintenance into business opportunities
How Patrick is training shop owners to truly take ownership of their business
Marketing isn’t just for acquiring new customers — it’s also for retention
Why the phone is your best marketing tool
The best advice that Patrick has ever received: most people want to do a good job, they just need to know how to do it

Resources mentioned in this episode:

Patrick Murphy on LinkedIn
SideKick360
Email Patrick Murphy: patrick@sidekick360.com
Neal Maier on LinkedIn
Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Inspiring Success by Sharing Stories

Bryce Evans, Mike Edge — Wed, 02 Feb 2022 06:00:00 -0500

Bryce Evans is the Vice President of Content and Events at 10 Missions Media. Bryce oversees the company’s six national brands, Auto Service Professional, ADAPT, FenderBender, Modern Tire Dealer, National Oil & Lube News, and Ratchet+Wrench. He also takes care of the live events, marketing department, and additional products. An award-winning journalist, Bryce has produced work in dozens of national and regional publications. In this episode… Starting a business isn’t easy — but it helps to learn from others who have endured similar challenges.

That’s why Bryce Evans is working hard to showcase inspiring stories of automotive business leaders through publications like Ratchet+Wrench. Generous shop owners open up about their journeys and share the solutions and strategies they’ve cultivated over the years. The goal is to help others find the same success, build their businesses, and make improvements.

In this episode of Gain Traction Podcast, Mike Edge is joined by Bryce Evans, Vice President of Content and Events at 10 Missions Media, to discuss how he is inspiring automotive business owners by sharing stories. Bryce talks about his background in journalism, major milestones for 10 Missions Media, and future opportunities in the industry — including the ADAPT Summit.

Here’s a glimpse of what you’ll learn:

Bryce Evans shares how his background in journalism led to launching Ratchet+Wrench for 10 Missions Media
The primary goal of Ratchet+Wrench: share stories, showcase solutions, and inspire future business owners
Milestones for 10 Missions Media
When is the next ADAPT Summit?
Bryce’s daily rituals for success: take excessive notes and make a strategy for your day

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Top-Notch Training for Hybrid and EV

Mike Edge, Craig Van Batenburg, Neal Maier — Wed, 26 Jan 2022 06:00:00 -0500

Craig Van Batenburg is the CEO and Chief Technical Officer of ACDC Hybrid EV Training Resources. Craig has worked as a tech since 1968, a shop owner since 1977, a management trainer since 1997, and a technical trainer since 1999. In 2014, he added a research and development center to his facility. He's deeply interested in the EV space and training those curious and willing to learn.

In this episode…

Electric cars might seem like a mystery if you've been working on traditional vehicles for years. Where can you learn the secrets of the trade?

ACDC Hybrid EV Training Resources has the answers you need. Founder and CEO Craig Van Batenburg says he's not an automotive instructor — he's a trainer. What's the difference? His job is to do three things: make you faster, better, and safer as quickly as he can. He's not just helping people learn how to work on cars — he's helping employees in the trade upgrade their abilities.

In this episode of Gain Traction Podcast, Mike Edge is joined by Craig to discuss why he created ACDC Hybrid EV Training Resources and how he's saving the planet one car at a time. Craig talks about why he loves electric vehicles, how he's helping mechanics across the country, and what he teaches at ACDC. This episode is a must-listen if you're not up to speed on hybrid and EV!

Here’s a glimpse of what you’ll learn:

Craig Van Batenburg shares how he found a passion for hybrid and EV cars
Who does Craig train at ACDC?
What’s the delay in switching over to electric vehicles?
Craig names influential mentors in his life

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

From A Mall Basement to Multi-Location Tire Business

Rob Eskew, Neal Maier, Mike Edge — Wed, 19 Jan 2022 06:00:00 -0500

Rob Eskew is the Co-founder and Co-owner of TRUE Automotive in Atlanta, Georgia. Rob has been in the repair business since 2005 — before graduating high school. He performed service and upgrades on BMWs and other European models during college at UGA. After college, he worked in commercial construction, but his true passion was working on cars. This led him to co-found TRUE Automotive in 2012. Rob’s goal is to have over 50 locations by 2030.

Rob is passionate about self-improvement, discipline, and personal growth. He’s an avid reader, race car driver, instructor, and world traveler.

In this episode…

It’s not easy to leave a comfortable job and follow your passion. How can you begin to build the business you’re dreaming of?

It doesn’t matter where or how you start — all that matters is that you start. When Rob Eskew first began TRUE Automotive with his business partner, they operated from the basement of an out-of-business strip mall. They own multiple storefronts across Georgia, with more locations in the works. How did they get to where they are today?

In this episode of Gain Traction Podcast, Mike Edge is joined by Rob to discuss the journey of building TRUE Automotive. Rob talks about why he fell in love with the automotive industry, why he quit his job to pursue his dream, and how he persists when the going gets tough.

Here’s a glimpse of what you’ll learn:

Rob Eskew describes the humble beginnings of TRUE Automotive
The milestones Rob is proud of
How has Covid impacted TRUE Automotive?
Rob gives a shout out to his mentors
Daily rituals that keep Rob grounded: making his bed, drinking two cups of water each morning, and cold showers

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Continuing Education for Tire Employees

Neal Maier, Scott Blair — Wed, 12 Jan 2022 06:00:00 -0500

Scott Blair is the Founder of T.R.A.C.K. Auto Training & Network, which is poised to soon be the premier tire, rim, and chassis training center in the US. Their team serves both the mobile tire industry and traditional tire stores with customers ranging from one-store family-owned to multi-state national chains.

As a 28-year veteran of the tire and custom wheel industry, Scott is passionate about everything related to tires and wheels. He is the Managing Partner of 2U Tire of Alabama, Co-founder of 2U Mobile Solutions, and Inventor of the Wheel Fit and GRYPR System. Scott is also the Creator and Host of T.R.A.C.K. Auto Training & Network on YouTube and Author of the T.R.A.C.K. Auto Training custom wheel and non-OE tire certification program.

In this episode…

High turnover rates are making hiring and training a challenge for business owners. How can you quickly onboard employees without slowing down your workflow? Once employees are trained, how do you ensure they’ll stay with the company?

Give the employees what they want most: growth. By providing clearly outlined training, employees will thrive. They’ll be up and running in your shop more quickly, they’ll be excited about learning, and they’ll become a valuable asset to your business. How can you find the best training for your employees?

In this episode of Gain Traction Podcast, Neal Maier is joined by Scott to discuss how T.R.A.C.K. Auto Training & Network is empowering employees and businesses. Scott talks about the importance of continuing education, how the T.R.A.C.K. training system works, and why you should never stop learning.

Here’s a glimpse of what you’ll learn:

Scott Blair shares how he became passionate about training tire employees
How Scott and the team at T.R.A.C.K. Auto Training can help train new employees as you expand your business
The importance of continuing education and offering opportunities for growth
Scott explains the T.R.A.C.K. training system
What are the new features coming soon to T.R.A.C.K?
Scott shares the best piece of advice he’s ever received: never stop learning

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Unified Team Culture

Tim Winkeler, Mike Edge, Neal Maier — Wed, 05 Jan 2022 06:00:00 -0500

Tim Winkeler is the President and CEO of VIP Tires & Service, with 63 locations in Maine, Massachusetts, New Hampshire, and Vermont. Tim is an accomplished, people-focused leader with a track record of building high-performance teams that exceed expectations and are hyper-focused on customer needs and feedback. Tim thrives in helping organizations succeed through strategy, development, and execution. Tim is originally from St. Louis, Missouri but grew up in Oklahoma before moving to Maine. In this episode…

There's often an unspoken division between a tire company's office and service teams. Is it possible to help them connect and understand one another?

Tim Winkeler has spent the last decade unifying the team at VIP Tires & Service — and the difference is enormous. He's worked to help people in the office understand the struggles that the store employees go through, and the store employees understand the efforts from the office to support them. He even has everyone in the office wear the store uniform one day a week to remind everyone that they're all on the same team.

In this episode of Gain Traction Podcast, Mike Edge is joined by Tim to discuss how to create a unified team culture. Tim talks about why he decided to move across the country to join the VIP Tires & Service team, how the company has transformed since he started, and the future of the automotive industry.

Here’s a glimpse of what you’ll learn:

Tim Winkeler shares how he ended up in Maine with VIP Tires & Service
The transformation of VIP Tires & Service over the past 12 years
Unifying the service and office teams
Where is the automotive industry headed in 2022?
The impact of the new infrastructure bill on the industry
Tim’s love of the St. Louis Cardinals

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Attracting Customers Through Interactive Videos

Mike Edge, Patrick Egan, Neal Maier — Wed, 29 Dec 2021 06:00:00 -0500

Patrick Egan is the Founder of SPARK Interactive. SPARK Interactive fuses the power of storytelling with the technology of professionally produced video to help business owners attract their target customers. Patrick has over 10 years of experience in the automotive industry, primarily focusing on marketing. Previously, he was the Vice President of Marketing at Kukui Corporation and the Digital Marketing Director at AutoServe1. In this episode…

It can be difficult to introduce your automotive shop to potential customers online. Wouldn’t it be nice to give them a chance to tour your store — without having to leave their couch?

SPARK Interactive creates virtual 360 videos of automotive stores to give potential customers an inside look. Customers can check out your shop, the employees, and the surrounding neighborhood. And, if they like the look and feel of your store online, they’re as good as sold when they walk through your door.

In this episode of Gain Traction Podcast, Mike Edge is joined by Patrick to discuss helping shop owners attract more customers through the power of video. Patrick talks about his experience in the automotive industry, why he decided to focus on creating videos, and the difference it can make for shop owners.

Here’s a glimpse of what you’ll learn:

Patrick Egan shares his roots in the automotive industry
Why did Patrick decide to focus on video within the automotive industry?
How SPARK Interactive gives customers a virtual 360-degree view like they’re walking into the shop
Patrick discusses his connection with NAPA and AutoServe1
Steps to working with SPARK Interactive

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Establishing Credibility Through Social Media

Neal Maier, Duncan Alney — Wed, 22 Dec 2021 06:00:00 -0500

Duncan Alney is the Founder and CEO of Firebelly Marketing, a social media marketing agency that makes brands more likable and profitable. Duncan juggles the roles of catalyst, program overseer, problem solver, and strategist within the organization. He also hosts The Firebelly Social Show, which features food and beverage brands on a mission to make the world better, and he’s a member of the Digital Agency Elite (Agency Owner Mastermind).

In his free time, Duncan enjoys spending time with his son, playing vinyl on vintage stereo equipment, amateur DJing, cooking, and sipping on Italian-style espresso drinks.

In this episode…

Everybody needs tires, and there are countless store options to choose from. In a world of intense competition, how can you establish credibility with consumers so they’ll choose your store over and over again?

Establishing an authentic social media presence is one of the best things you can do for your business’ reputation. These days, consumers aren’t just looking at your website — they’re checking out your Instagram, Twitter, and Facebook pages. This presents a huge opportunity to establish your brand’s voice and personality. And, if consumers like what they see, they’re sold on your business before they even walk in the door.

On this episode of the Gain Traction Podcast, Neal Maier sits down with Duncan to discuss the benefits of building up your social media presence. Duncan talks about why authenticity is essential, how to share your brand’s story through social media, and he shares examples of brands thriving because of social media.

Here’s a glimpse of what you’ll learn:

Duncan Alney shares the story behind Firebelly’s name
The benefits of using social media: building credibility and customer acquisition
How to present your business’ voice and personality through social media
Interacting with users through giveaways and partnerships
Tracking progress through social media data
Duncan shares an example of an award-winning restaurant owner with amazing social media skills
The importance of authenticity in your brand’s online presence
Duncan’s best piece of advice: take more chances

Resources mentioned in this episode:

Duncan Alney on LinkedIn
Firebelly Marketing
Firebelly Marketing on LinkedIn | Instagram | Twitter
Firebelly Social Show
Duncan Alney on the Blue Collar CEO podcast
Neil Maier on LinkedIn
Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building Up the Automotive Community with Tricia Sauls of ASTA

Tricia Sauls, Neal Maier, — Wed, 15 Dec 2021 06:00:00 -0500

Tricia Sauls is the Executive Director of Automotive Service and Tire Alliance (ASTA). Her breadth of experience lays within the fields of data management, finance, and branding, specializing in social media and creative marketing. Previously, she was the Office Admin of Marketing for Unity of the Triangle and a Project Manager for Atlanta Business Technology. In this episode…

It’s easy to feel isolated as a small business. Day after day, you see huge companies reaching new pillars of success and wonder, “Will I ever get there?”

The truth is, people at the top got "there" by supporting each other. Successful people band together with ideas to make things happen. While you certainly can accomplish great feats on your own, it doesn’t happen as easily when you're forced to wear too many hats. When you join a group where everyone is excited to see new ideas come to fruition, you’ll find yourself growing in ways you never thought were possible.

On this episode of the Gain Traction Podcast, Neal Maier sits down with Tricia to discuss how the Automotive Service and Tire Alliance (ASTA) is building up the automotive community. Tricia talks about the merger between IGONC and NCTDA that created ASTA, the organization's main goals, and their mutually beneficial apprenticeship program.

Here’s a glimpse of what you’ll learn:

Tricia Sauls discusses the benefits of the merge between IGONC and NCTDA
Goals of the newly-formed Automotive Service and Tire Alliance (ASTA)
Tricia describes the win-win results of ASTA’s apprenticeship program
How ASTA is building up the automotive community

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building Better Together with Michael Chung of Auto Care Association

Mike Edge, Michael Chung — Wed, 01 Dec 2021 06:00:00 -0500

Michael Chung is the Director of Market Intelligence at the Auto Care Association. Michael has worked in molecular biology research, environmental consulting, marketing and communications, and market research. He writes about industry trends and key factors influencing the health of the automotive aftermarket to help businesses throughout the supply chain make better decisions. In this episode…

So much has happened in the auto industry in the last year and a half. How can you make sense of all the information and figure out how it will affect the market?

The Auto Care Association takes care of that. Members across the organization gather relevant research that will help people in every corner of the auto industry. They have parts manufacturers, distributors, manufacturers, representatives, retail operations experts, and more on their team. The Auto Care Association creates an opportunity for collaboration. Together, you can help drive the industry forward.

On this episode of the Gain Traction Podcast, Mike Edge sits down with Michael to discuss how the Auto Care Association brings people together to build up the auto industry. Michael shares what he loves the most about his work, the type of research the Auto Care Association gathers, and how it’s helping every part of the supply chain.

Here’s a glimpse of what you’ll learn:

Michael Chung shares how he got started with Auto Care Association and what he loves most about the organization
How research at the Auto Care Association is driving the industry forward and building connections
What type of data does the Auto Care Association gather?
The mentors that have inspired Michael — and his favorite book at the moment

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Creating a Work Happy, Values-Based Culture with Marc Pons of Chapel Hill Tire

Neal Maier, Marc Pons — Wed, 24 Nov 2021 06:00:00 -0500

Marc Pons is the President of Chapel Hill Tire, a multi-location tire dealer based in North Carolina. Thanks to Marc’s leadership, Chapel Hill Tire has become one of the nation’s premier tire shops by focusing on its customers, staff, and core values.

Chapel Hill Tire was founded in 1953 by Sion Jennings and was purchased in 1964 by Marc’s father, Al Pons. Marc worked in the tire shop as a teenager but began his professional career as a Sales Assistant for Chase Manhattan Foreign Exchange in New York. When his father unexpectedly passed away in 1996, Marc moved back home to help operate the family business and has been successfully growing the company ever since.

In this episode…

Hiring and retaining employees today seems more challenging than ever. How can you create a work environment where employees can grow and thrive and customers are guaranteed to receive excellent service?

Marc Pons, President of Chapel Hill Tire, recommends taking a good, hard look at your company culture. Too often, CEOs are so hyper-focused on the bottom line that they neglect to refine their company’s core values. When you take the time to invest in your employees’ professional development, you’ll find that they’ll give back tenfold what you pour into them — and customers will feel the difference.

On this episode of the Gain Traction Podcast, Neal Maier sits down with Marc to discuss how he has cultivated a “work happy” environment for Chapel Hill Tire — and how you can do the same for your business. Marc talks about the training programs he developed for his employees, why culture is more important than numbers, and the core values reflected in every aspect of his business.

Here’s a glimpse of what you’ll learn:

Marc Pons describes his roots in the tire industry and why he decided to take on the family business
How Chapel Hill Tire inspires a “work happy, drive happy” environment
Why Marc decided against laying off employees during the pandemic
Marc describes the program he built for employee training and development — and how it has paid off
Why Marc focuses more on culture and less on numbers
Marc describes the systems and core values that have helped Chapel Hill Tire grow
Marc shares advice for fellow entrepreneurs in the tire industry

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Creating an Inclusive Automotive Business with Jody DeVere of AskPatty.com

Jody DeVere, Neal Maier — Wed, 17 Nov 2021 06:00:00 -0500

Jody DeVere is the Founder and CEO of AskPatty.com, a training program for automotive retailers on attracting, selling, retaining, and marketing to women. AskPatty.com has been featured by The New York Times, Forbes, The Wall Street Journal, CNN, O, The Oprah Magazine, and Woman’s Day. Jody is also a Professional Speaker for the National Automobile Dealers Association, the COO of Women’s Automotive Association International, and a Founding Member of the Board of Directors of the Women in Automotive Conference.

As a social media guru who is an expert in marketing to women - as well as a skilled journalist, car care expert, and safety spokesperson - Jody’s primary goal is to promote, mentor, and support careers for women in the automotive industry. She has more than 25 years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist her in this quest. Jody is a champion for women in the automotive industry, and her company serves as the first point of contact for many women seeking the best in car sales and service across the United States and Canada.

In this episode…

Gone are the days of one-size-fits-all marketing, recruiting, and training. Consumers and new employees want messaging and training that feels inclusive — especially for women.

The automotive trade has traditionally been marketed more towards men, but AskPatty.com has spent the last 16 years changing that. Their two-pronged approach provides resources for both consumers and employers. Women can find advice from fellow women automotive experts, and employers can find training to find and retain female customers and employees.

On this episode of the Gain Traction Podcast, Neal Maier sits down with Jody to discuss revamping your business to cultivate a more inclusive workspace. Jody talks about her passion for empowering women, why you should find a diverse board of directors, and the certifications that AskPatty.com offers.

Here’s a glimpse of what you’ll learn:

Jody DeVere shares the inspiration behind AskPatty.com
How Jody is empowering women in the automotive industry
Finding a personal board of directors that will contribute different perspectives and opinions
Why “curb appeal” matters in your automotive shop
Jody explains how your business can become “Certified Female Friendly”
What do the top US automotive shops all have in common?
Personalizing your marketing to meet the needs of consumers
Jody shares the best piece of advice she ever received

Resources mentioned in this episode:

Jody DeVere on LinkedIn
AskPatty.com
Certified Female Friendly course
Jody’s email: jdevere@askpatty.com
UpShift courses
Get a free pass for UpShift’s pilot sessions: upshift@askpatty.com
Neal Maier on Linkedin
Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Acquisition for Exponential Growth with Jeffry Gardner of Sun Auto

Mike Edge, Jeffry Gardner, Neal Maier — Wed, 20 Oct 2021 06:00:00 -0400

Jeffry Gardner is the Vice President of Marketing for Sun Auto Tire & Service. Jeffry came to GB Auto Service Inc., which is now rebranded to Sun Auto Tire & Service, with the first acquisition of BRAKEmax in late 2017. Since then, he has taken responsibility for the marketing of the entire company and all acquisitions. Before Sun Auto, Jeffry was the Director of Marketing for BRAKEmax and a Store Manager for Goodyear Tire & Rubber Company. Outside of work, Jeffry loves cycling and cheering for the Denver Broncos, the Nuggets, Colorado Avalanche, the Rockies, and all other University of Arizona teams. In this episode…

Acquiring businesses can be complicated, so how can you smoothly transition ownership without losing your reputation and valuable talent?

Sun Auto has a thriving pattern of acquiring automotive businesses. What started as just 30 stores in two locations has grown into a flourishing chain of over 213 locations across the western US. By preserving each location’s unique reputation and prioritizing employee relationships, Sun Auto has continually grown from year to year. What other strategies have proven essential in their path to growth?

On this episode of the Gain Traction Podcast, Mike Edge sits down with Jeffry to discuss how to successfully acquire businesses for exponential growth. Jeffry also shares with us how Sun Auto finds businesses to acquire, what their process is for integrating company cultures, and why it’s important to respect a brand’s local history.

Here’s a glimpse of what you’ll learn:

Jeffry Gardner explains Sun Auto’s pattern of acquiring business
Hiring challenges in the automotive industry
How did Jeffry get involved with the automotive industry?
First steps towards transitioning to electric vehicles
Future growth for Sun Auto
How Sun Auto respects the brands they acquire

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Expanding Your Automotive Chain with Jenn Mello of Tire Outlet

Mike Edge, Jenn Mello — Wed, 13 Oct 2021 06:00:00 -0400

Jenn Mello is the Project Manager at Tire Outlet, a 13 store chain in Jacksonville, Florida. Jenn handles social media, email marketing, website design, strategic management, brand management, promotions, market research, and public relations. Jenn started at Tire Outlet as a Marketing Manager in 2017 and expanded her role as the company grew. Previously, she was a Training Advisor at New Horizons Computer Learning Center and an Advertising Intern at Delores Barr Weaver Policy Center. In this episode…

Growing a chain of businesses is a unique challenge. From finding the proper marketing channels to utilize to researching new location opportunities, what are your strategies when it comes to expanding your automotive empire?

Jenn Mello joined the Tire Outlet team when they had just seven locations. Since then, she’s helped them grow into a fleet of 13 stores across Florida. Whether it’s an acquisition or building a brand new location, she helps Tire Outlet market to the local community in unique ways that retain customers. What’s Jenn’s secret to success?

On this episode of the Gain Traction Podcast, Mike Edge sits down with Jenn to discuss strategies for growing a chain of automotive stores. Jenn talks about how Tire Outlet has used acquisition to grow the company, the renovations they’re doing to connect with the local communities, and how Tire Outlet is upgrading the customer experience.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

What is the Transformers Institute? Meet Their VP, Fernando Miranda

Mike Edge, Fernando Miranda, Neal Maier — Wed, 06 Oct 2021 06:00:00 -0400

Fernando Miranda is the Vice President of Transformers Institute. Transformers Institute brings together automotive shop owners to leverage each person’s knowledge and experience to improve the industry. Fernando brings a wealth of automotive expertise to the Transformers organization through his 24 years of management experience. Previously, he was the Vice President of Professional Sales at Advance Auto Parts and the District Manager for O’Reilly Auto Parts. Fernando was also the Regional Vice President of the International Car Wash Group. In this episode…

Running your own automotive business isn’t easy. Do you ever wish you had a group of common minds where you could ask questions and find out how others navigated the same path?

Luckily, these groups exist at Transformers Institute. Their purpose? To bring together shop owners to leverage the collective knowledge and experience of the group for the benefit of everyone. If you can learn from someone else’s mistakes, you can avoid similar pitfalls and improve your business. Transformers Institute is all about learning, developing, and finding ways to continue optimizing your business.

On this episode of the Gain Traction Podcast, Mike Edge sits down with Fernando to discuss the mission of Transformers Institute. Fernando talks about how Transformers Institute got started, why he decided to join them, and how they’re helping shop owners learn from each other’s experiences.

Here’s a glimpse of what you’ll learn:

Fernando Miranda describes the mission of Transformers Institute
Why Fernando joined the Transformers Institute team
How is Transformers Institute involved with electric vehicles?
Fernando discusses the future of Transformers Institute

Resources Mentioned in this episode

Fernando Miranda on LinkedIn
Email Fernando Miranda: fernando@transformersinstitute.com
Transformers Institute
Mike Edge on LinkedIn
Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Preparing for an Exit with Dennis McCarron

Neal Maier, Dennis McCarron — Wed, 29 Sep 2021 04:00:00 -0400

Dennis McCarron is a Partner at Cardinal Brokers. Cardinal Brokers offers full brokering services with a focus on the tire, service, and automotive-related industries. Their partners have over 40 years of combined experience working in the tire and automotive service industry at nearly every level of the business.

Dennis is widely known for his teaching on finance, sales, and leadership, as well as his contributions to Modern Tire Dealer magazine. Previously, Dennis was the Executive Director for the DSP Twenty Group and the Senior Development Instructor for Bridgestone Retail Operations, LLC.

In this episode…

Most independent tire and automotive dealers are experts at selling or fixing cars. But often they're missing the education piece when it comes to exiting their business. So when you’re ready to hang up your keys and retire in Florida, how do you start preparing to sell your business?

Dennis McCarron is an expert at helping automotive business owners get the best offer for their life’s work. Whether the business has five or 15 locations — Dennis is the man for the job. He helps business owners begin the exit process and guides them through the whole checklist. What are his suggestions for business owners?

On this episode of the Gain Traction Podcast, Neal Maier sits down with Dennis McCarron to discuss how to prepare for an exit. Dennis talks about how Cardinal Brokers came into existence, the difference between selling a retail, wholesale, or commercial business, and his best piece of advice for business owners.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Building a Thriving Startup with George Fandos

George Fandos, Neal Maier — Wed, 22 Sep 2021 05:00:00 -0400

George Fandos is the Managing Partner of The James Agency, a business consultancy that helps startups and established B2B businesses innovate and bring new ideas to life. They offer strategies, plans, and hands-on assistance for operations, pricing, financial modeling, and more.

George has over 30 years of experience as a customer-facing executive and strategic consultant. He brings a unique combination of strategy and practical execution to every situation. In addition to his work at The James Agency, George currently holds executive and leadership roles at Pixmettle, Achieve Health Management, and Blackstone and Cullen.

In this episode…

Many new companies fail. Sometimes, it’s just the market or the competitors — but more often, it has to do with how a founding team gets started. So, how can you avoid common pitfalls and find success when establishing your business?

George Fandos has been helping startups and B2B businesses launch, expand, and thrive for over 10 years. He teaches new companies to define their purpose, fully understand their customer, target their marketing, and so much more. Learning all of these new skills can seem daunting, but George explains that you don’t need to know everything — you need to know where to find the answer.

On this episode of the Gain Traction Podcast, Neal Maier sits down with George to discuss key principles of building a startup, including strategies for marketing to your ideal customer, how to define your business, and why a work-life balance is necessary. Stay tuned!

Here’s a glimpse of what you’ll learn:

George Fandos describes his career path
What factors should you consider when starting a new company?
The importance of defining your business' purpose
How to fully understand your customer
Advice for startup founders: find a passionate balance and don’t be afraid to ask questions

Resources Mentioned in this episode

George Fandos on LinkedIn
George Fandos’ phone number: 404-993-8842
Neal Maier on LinkedIn
Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Hiring and Retaining Quality Employees with Mike Allen

Neal Maier, Mike Allen — Wed, 15 Sep 2021 04:00:00 -0400

Mike Allen is the CEO of Carfix, a growing group of auto repair shops in North Carolina. A third-generation tire dealer, Mike grew up working in his father’s auto repair shop and has since grown his own shop into a three-location business. Carfix has been named one of the 10 ‘Top Shops in America’ by Motor Age Magazine twice.

Mike is an Automotive Service Excellence (ASE) Certified Service Consultant and is also the Director of the Independent Garage Owners Association of North Carolina. Before Carfix, Mike was an Auto Advisor for Auto Pro to Call.

In this episode…

Are you struggling to hire and retain employees? Are you constantly scheduling interviews, only to find that people either don’t show up or receive a better offer at the last minute?

Let's be real - hiring has changed a lot over the last 10 years. In years prior, most employees felt satisfied with just their paycheck and the feeling of being competent at their job. Now, employees expect benefits like paid time off, clear growth opportunities, involvement in company goals, and a company that cares about them personally — just to name a few. So, how do you stay competitive in today’s tough hiring landscape?

On this episode of the Gain Traction Podcast, Neal Maier sits down with Mike Allen to discuss the best practices for recruiting — and retaining — a top-notch team. Mike talks about the tough competition for finding talented technicians, how employee expectations are changing, his strategies for finding the right employees, and his goals for the culture at Carfix. Stay tuned!

Here’s a glimpse of what you’ll learn:

Mike Allen explains how he “trained himself out of a job” in order to open more Carfix locations
The tough competition for finding talented technicians 10 years ago compared to now
What is Mike’s secret to hiring and retaining quality employees?
How does Mike build an inviting company culture in new Carfix locations?
Why the little things make the biggest difference to Mike and his customers

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Changing the Money Conversation with Jeff Tucker

Jeff Tucker, Mike Edge, Neal Maier, — Wed, 08 Sep 2021 06:00:00 -0400

Jeff Tucker is the CEO of Triple T Tire and Tapps. Jeff grew his family’s tire business from a single location specializing in tires to three full-service auto repair and tire shops. Jeff also developed the Tapps App to help retailers implement payment plans for their customers. Using data, analytics, and customization, the Tapps App helps to improve consumer engagement which allows businesses to flourish.

In addition to his roles at Triple T Tire and Tapps, Jeff is also a Business Development Consultant at Molloy Business Development Group. Outside of the tire world, Jeff loves to be at home with his wife, Julie, or outdoors off-roading with family and friends.

In this episode…

It’s no secret that car repairs often come with a hefty price tag. Unfortunately, most people don’t plan to spend $2,500 on car repairs every month, leaving them woefully unprepared to meet this expense if their vehicle is in need of serious repairs. So, how do you help your customers get the repairs they need while also pricing your services fairly?

Jeff Tucker, CEO of Triple T Tire and Tapps, came up with a solution. His invention, the Tapps App, offers simple payment plans for his customers. Rather than spending days trying to find a compatible lender, customers can find a loan almost instantly and get the repairs they need. Not only does this put drivers back behind the wheel of their cars sooner, but it also helps generate more business for your establishment by giving customers a convenient way to pay.

On this episode of the Gain Traction Podcast, Mike Edge sits down with Jeff to discuss how adding customer payment plans can drive your business forward. Additionally, Jeff talks about why he came back to the family business after college instead of pursuing mechanical engineering, the inspiration behind the Tapps App, and how using the app has benefitted his customers.

Here’s a glimpse of what you’ll learn:

Jeff Tucker explains why he came back to the family business after pursuing mechanical engineering in college.
How do you run a family business without the drama?
What inspired Jeff to create the Tapps App?
How has using Tapps benefitted Jeff’s customers?
Tips for implementing Tapps at your store.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How to Take Strategic Business Risks with Jarid Lundeen

Jarid Lundeen, Mike Edge, Neal Maier — Wed, 01 Sep 2021 06:00:00 -0400

Jarid Lundeen is the President of Tires Plus of North Dakota. After earning a bachelor’s degree in business administration and management, Jarid started his career in the hospitality industry. Now, he’s been in the tire industry for over 20 years and currently operates a total of four tire locations and two stores.

Outside of the tire world, Jarid enjoys spending time with his family of six children and coaching youth football.

In this episode…

Are you curious about trying a new career path but feeling fear about leaving the old one behind? Do you have an excellent idea for a business, but you’re not sure if the risk will be worth the potential rewards?

Meet Jarid Lundeen, President of Tires Plus of North Dakota. He started in the hospitality industry, transitioned to managing restaurants, and moved into the banking industry before deciding to land in the tire industry where he’s been for the last 20 years. How did he leverage his skills to thrive in three totally different careers?

On this episode of the Gain Traction Podcast, Mike Edge sits down with Jarid to discuss how work ethic, taking risks, and building smart business models got him where he is today. Additionally, Jarid speaks to how he ended up in the tire industry, the milestones he is most proud of, and why he wasn’t afraid to go places where others failed.

Here’s a glimpse of what you’ll learn:

Jarid Lundeen describes how his career changed & adapted over the years into different industries
What gave Jarid the courage to try in areas where others had failed?
Why is the replication model so effective?
Jarid discusses his children’s involvement in the business.
Which milestone is Jarid most proud of?
Jarid describes the “three bottom lines.”
What parallels exist between coaching football and business?
Jarid gives a shout-out to his mentors.

Resources Mentioned in this episode

The Recipe for a Successful Website in the Tire Industry with Matt Peters of Tireweb Marketing

Matt Peters, Neal Maier — Wed, 18 Aug 2021 02:00:00 -0400

Matt Peters is the Business Development Manager at Tireweb Marketing, a full-service agency that creates retailer and e-commerce websites, as well as software, for the tire and automotive industry. Matt has been in the tire and marketing industries since 1999 and uses his expertise to craft websites that succeed.

Before joining Tireweb Marketing, Matt was the Business Development Manager at Icon Internet Media, Inc. and the Division Director at E-Solution Professionals.

In this episode…

Websites are one of the most important marketing tools a company can use to gain customers, revenue, and get their brand out there. However, there is one facet of the automotive industry that often overlooks the power of websites: wheel and tire dealers. Matt Peters is here to fix that.

Matt knows a thing or two about what it takes to maintain a successful website. He is the Business Development Manager at Tireweb Marketing, a full-service web agency that specializes in websites for the tire, wheel, and automotive industry. He has helped many tire companies and distributors build websites that succeed on the internet — so, how can what he does help your company thrive online?

In this episode of the Gain Traction Podcast, Neal Maier talks with Matt about the recipe for success when building your tire and wheel website. They discuss why websites are beneficial for tire companies, how to implement SEO strategies that work, the importance of understanding your market, and much more. Stay tuned!

Here’s a glimpse of what you’ll learn:

Matt Peters describes why some tire companies don’t want to put pricing for tires online
The importance of clear website navigation for customers
Matt mentions some unique marketing features offered by Tireweb Marketing
What is a tire company’s recipe for SEO success on their website?
The importance of understanding your market
What is most important when you first start building your website: experience in your field or a developed plan?
How having a successful website brings consumers peace of mind and reliability

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Developing Trust in the Automotive Industry with Tommy Gaynor of Gaynor’s Automotive

Mike Edge, Tommy Gaynor — Wed, 11 Aug 2021 02:00:00 -0400

Tommy Gaynor is the President and CEO of Gaynor’s Automotive, a full-service auto repair facility located in Vancouver, Washington. The business started with his parents, and now there are five locations across the state.

He has over 25 years of experience in the automotive industry and has a proven track record of being a multi-business entrepreneur, problem solver, and leader. When Tommy is not spending time with his family, he can be found drag racing.

Here’s a glimpse of what you’ll learn:

Tommy Gaynor talks about how automobiles have been a major part of his family
Tommy discusses the growth and development of Gaynor’s Automotive
How the pandemic strengthened employee bonds
The importance of a good reputation as an employer and a business
Tommy talks about the automobile market in Vancouver, Washington
Tommy and Mike discuss some of their favorite movies

In this episode…

Are you struggling to retain employees? Are you aware of how much employee happiness affects your revenue? Do you know why stability is crucial for success?

When it comes to the automobile industry, Tommy Gaynor has it figured out. He knows cars, and he knows the importance of creating a healthy work environment and stability for his happy employees. He has over 25 years of experience, follows the Golden Rule — "treat others how you would want to be treated" — and is here today to reveal his secrets.

On this episode of the Gain Traction Podcast, Mike Edge sits down with Tommy Gaynor, President and CEO of Gaynor’s Automotive, to talk about the driving force of the automobile industry. They discuss the importance of employee appreciation, stability and business development, overcoming the pandemic, and much more. Get behind the wheel and stay tuned!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Customer Satisfaction, Franchising, and Marketing in the Auto Care Industry with Andy Fiffick of Rad Air

Mike Edge, Andy Fiffick — Wed, 04 Aug 2021 02:00:00 -0400

In this episode of the Gain Traction Podcast, Mike Edge talks with President and CEO of Rad Air Complete Car Care, Andy Fiffick, about all aspects of the auto care industry from a management level. They discuss how to ensure customer satisfaction, the benefits of franchising, tips for marketing your auto care company, and much more.

For the last 35 years, Andy Fiffick has been the President and CEO of Rad Air Complete Car Care, an auto shop that provides quality auto repairs and was rated number one in Ohio for car repair and customer service.

In addition, Andy is also the President and CEO of Rad Air Franchise Systems, the Chairman of the Board and CEO of the Mobile Air Conditioning Society Worldwide, and a Board of Directors Member of the Cleveland Better Business Bureau. Before joining Rad Air, Andy was the President and CEO of A/C Specialty Cars.

Here’s a glimpse of what you’ll learn:

Andy Fiffick discusses customer satisfaction in the auto care industry
Why you should never wait until the last minute to get your car serviced
How Andy’s passion for cars began with his father
Andy’s decision to grow Rad Air into a franchise
What makes a quality mechanic?
Advertising and marketing in the auto care industry
Why cheap usually doesn’t mean great
Andy shares his dad’s biggest piece of advice and explains why his dad is his biggest mentor

In this episode…

Andy Fiffick was practically born into the auto care industry. His father, a truck mechanic, instilled a passion for cars in him that he now passes on to others as President and CEO of Rad Air Complete Car Care.

How can you find a quality mechanic? Why shouldn’t you wait until the last minute to get your car serviced? What does advertising look like in the auto care industry? Ask Andy, and you’ll find out.

Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Franchising in the Auto Care Industry with Bill Snow of Rad Air

Mike Edge, Bill Snow — Mon, 19 Jul 2021 10:15:19 -0400

In this episode of the Gain Traction Podcast, Mike Edge talks with Vice President of Marketing and Franchise Development at Rad Air Complete Car Care, Bill Snow, about franchising in the auto care industry. They discuss tips on crafting an impactful customer experience, the trade secrets behind franchising, building your network in the industry, and much more. Buckle up and stay tuned!

For many years, Rad Air has provided quality auto repairs for customers and was rated number one in Ohio for car repair and customer service.

Prior to joining Rad Air in 2014, Bill worked at companies including Sprint Nextel, Robert Half International, and XO Communications. He has also volunteered at Neohio Region’s Sports Car Club of America and the Ohio Bicycle Federation. Bill is a car enthusiast, and when he’s not working, you can find him at the racetrack or spending time with his family.

In this episode…

What does franchising look like in the auto care industry? Why is it beneficial to expand your network of referral partners? How can you create a positive customer experience? Bill Snow shares his expertise in all things automotive.

Here’s a glimpse of what you’ll learn:

Bill Snow discusses his journey into the auto care business after a rocky start to a family vacation
Bill’s inspirations in the auto care industry that led him to pursue franchising
How to create an impactful and positive customer experience in the auto care industry
How do you go about evaluating franchises?
Why the people behind the franchise matter
Bill shares tips on gaining referral partners and building your network
Rad Air’s plans for expansion
The advantages and benefits of being a franchisee
Bill discusses some of his favorite business books

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Achieving Successful Sales Strategies with Dan Molloy of Molloy Sales Development Group

Neal Maier, Dan Molloy — Mon, 19 Jul 2021 04:00:00 -0400

Dan Molloy is the President and CEO of Molloy Sales Development Group, a company that teaches and implements successful strategies to achieve growth and gain more sales from the top down. Dan started Molloy Sales in 2001 when he was a Partner and Owner of ProCare Automotive, and realized sales were at the core of every successful business.

Dan has been in the sales and automotive industries since the start of his career, spanning more than four decades.

In this episode…

On this episode of the Gain Traction Podcast, Neal Maier sits down with Founder and CEO of Molloy Sales Development Group, Dan Molloy, to talk about everything that revolves around sales strategy. They discuss the importance of effective communication, how sales rely on more than just inbound leads, making the most of phone calls, and much more. Stay tuned!

For over four decades, Dan Molloy has been a key player in the sales and automotive industries. He knows the ins and outs of generating more revenue from inbound leads and improving communication strategies teaches other business owners how to do the same with his company, Molloy Sales Development Group.

Here’s a glimpse of what you’ll learn:

Dan Molloy discusses his career journey and how he combined his expertise in sales and the automotive industry to create his current company
How sales revolves around effective communication
Why you can’t rely solely on inbound leads
How Dan translates lessons learned from being in a band to his role as a business owner

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Who is the Real Competition to Tire Dealers and Auto Shop Owners?

Neal Maier, David Christopher, Dr. Jeremy Weisz, Mike Edge — Mon, 19 Jul 2021 03:00:00 -0400

Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call.

Mike Edge is in Business Development at Tread Partners. He has had a lengthy career in his field, having previously been the Owner and Business Development expert for Resource Connection, Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc.

In this episode…

When it comes to your website, you may think you have it all figured out. You’ve checked all the SEO boxes, have gotten a great logo, and all your contact information is readily available for potential customers. But, like most auto shops and tire dealers, you’re most likely missing some key blind spots that are preventing customer engagement and conversion, despite all the other measures you’ve taken to create a successful online presence. Don’t worry, Tread Partners is here to help.

Neal Maier and David Christopher are the Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing strategies, and branding to help tire companies and auto repair shops grow and thrive. Along with their Business Development partner Mike Edge, they’re here to tell you everything you need to know about how to make your website shine like a new car.

On this episode of the Gain Traction Podcast, Dr. Jeremy Weisz sits down with Neal, David, and Mike to discuss common mistakes in website design, why website improvement is all about strategy, the importance of conversion and navigation, and much more. Stay tuned!

Here’s a glimpse of what you’ll learn:

Mike Edge explains what he wishes every automotive company knew about website improvement: it’s all about strategy
Why most companies are competing against the back button
Mike gives an example of a conversion opportunity and why easy navigation on your site matters
How websites can become more phone friendly
Neal Maier and David Christopher discuss the biggest mistakes and missed opportunities they see on automotive company websites
How to work with clients who aren’t aware of their blind spots
What questions should tire dealers and auto shops be asking themselves about their marketing?
How Neal, David, and Mike dig into the deep layers of marketing and website design with their clients to achieve succcess
Mike describes some SEO and PPC basics that every auto shop should be aware of

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Starting an Agency and Finding Your Niche with Neal Maier and David Christopher of Tread Partners

Dr. Jeremy Weisz, Neal Maier, David Christopher — Mon, 19 Jul 2021 02:00:00 -0400

Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call.

In this episode…

How did a car lover and an aspiring tax attorney come together to start a digital marketing agency? What’s the biggest challenge when entering the marketing industry? How can you ensure repeat customers for your business? Listen to this episode of the Gain Traction Podcast to find out!

Neal Maier and David Christopher’s paths converged through a mutual friend in 2015. Upon realizing they had the same vision for the marketing industry, they decided to create their own agency together focused on crafting websites for automotive and tire companies. Since then, they’ve helped countless companies increase their ROI, paid searches, and leads. Now, they’re here to tell their story.

On this episode of the Gain Traction Podcast, Dr. Jeremy Weisz talks with Neal and David as they discuss the challenges with starting an agency, how Neal and David found their niche in a seemingly saturated space, when to expand your services, and much more. Stay tuned!

Here’s a glimpse of what you’ll learn:

David Christopher and Neal Maier talk about their backgrounds and how they ended up in the automotive & marketing industries
The vision Neal and David share for the future of digital marketing
The beginning of Neal and David’s agency and the initial services they offered to their clients
The driving force that made Neal and David decide to focus on creating websites for automotive companies
The challenges Neal and David faced upon starting their agency
Bad versus good offers to clients
How to lead with your superpower (rather than an offer) and what goes into someone’s secret sauce
Tips for re-engagement and getting return customers
Neal and David share the biggest lessons they’ve learned while being in the digital marketing industry

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

How Action Gator Tire Increased Leads by Over 276.45%

Dr. Jeremy Weisz, Neal Maier, David Christopher — Thu, 17 Jun 2021 10:11:21 -0400

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on marketing, strategy, and branding for tire dealers and auto-repair shops to help them grow and thrive in an ever-changing landscape.

Neal was previously a Partner at 3VE, which rebranded into Tread Partners in 2021. In addition to having owned and operated repair shops, he’s helped to market and grow shops all across the country.

David was also previously a Partner at 3VE and was the Founder of TexTivia, which later rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his family’s collision shop.

In this episode…

Does your business need a website redesign and updated, consistent brand standards? Are you struggling with generating leads and searches from your marketing efforts? Want to know how you can increase your leads by nearly 300%? Neal Maier and David Christopher are here to tell you.

Neal Maier and David Christopher are the Co-founders of Tread Partners, a full-service agency focused on providing digital marketing for tire dealers and auto repair shops. They have over 40 years of combined experience in the digital marketing and auto industries and have merged their powers to create impressive results for their clients. They’re here to share one of their most incredible success stories — and give you marketing tips along the way to help grow your business.

On this exciting first episode of the Gain Traction Podcast, Dr. Jeremy Weisz discusses with Neal & David their process when working with brands, why revamping your old website matters, tips on increasing paid leads and SEO searches, and much more. Rev your engines and stay tuned!

Here’s a glimpse of what you’ll learn:

Neal Maier and David Christopher examine one of their highly-successful clients, Action Gator Tire, and how Tread Partners helped them increase their leads by over 276%
How all elements of branding should present a unified message
The crucial mistakes companies make when designing their websites
Neal explains various worries that clients have when altering their websites
The benefits of having one agency handle all of your marketing strategies
How an initial assessment of a company will help determine obvious strategies that were left out of their marketing & branding efforts
Neal and David describe the steps they take when working with a new client
The outcomes that companies want (and can achieve) from revamping their branding campaigns
How Neal and David were able to increase a client’s general searches by 400% and SEO leads by 380%

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.