Transistor (https://transistor.fm) https://feeds.transistor.fm/from-unknown-to-expert-the-podcast-for-coaches-who-want-to-get-press 'From Unknown to Expert' is a podcast for ambitious and purpose-driven women in business who want to get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world. Simone Sauter is a PR & Publicity Coach and Consultant and a bestselling author. She has built a very successful coaching business herself, solely by utilizing the power of the media. She has been featured in media outlets, such as Cosmopolitan, Instyle and Closer, shared her story on countless podcasts and TV shows, and built a blog with 100.000+ monthly readers. Besides that, she is a certified PR Consultant with nearly two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 100 companies. Today she helps her clients to raise their voice, share their story and make a world-changing impact. Book a call today: https://simonesauter.com/call © 2022 Simone Sauter | PR + PUBLICITY COACH 5279bb90-fa63-5df5-b8ae-9d691826e95c no en Wed, 23 Jul 2025 16:36:01 +0200 Tue, 02 Dec 2025 21:51:17 +0100 https://www.simonesauter.com https://img.transistor.fm/uhzaSYiLsKUYvUYivd91aT2e8R2B-AUmJsNARjzBiC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0OTAvMTY1MDQz/OTY4MC1hcnR3b3Jr/LmpwZw.jpg https://www.simonesauter.com episodic Simone Sauter | www.simonesauter.com 'From Unknown to Expert' is a podcast for ambitious and purpose-driven women in business who want to get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world. Simone Sauter is a PR & Publicity Coach and Consultant and a bestselling author. She has built a very successful coaching business herself, solely by utilizing the power of the media. She has been featured in media outlets, such as Cosmopolitan, Instyle and Closer, shared her story on countless podcasts and TV shows, and built a blog with 100.000+ monthly readers. Besides that, she is a certified PR Consultant with nearly two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 100 companies. Today she helps her clients to raise their voice, share their story and make a world-changing impact. Book a call today: https://simonesauter.com/call 'From Unknown to Expert' is a podcast for ambitious and purpose-driven women in business who want to get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world. publicity, public relations, visibilty, coaches, coaching business Simone Sauter No Yes 14 14 How Journalists Research Who to Interview full 9fc89e30-7d69-451f-bdff-e31fd69b6b5b https://share.transistor.fm/s/2dbd97cc Fri, 21 May 2021 11:02:06 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 577 If you’re trying to get featured in the media, it helps to understand how journalists think. What are they looking for? What makes journalists choose to interview a particular expert? What can you do to make yourself stand out to the media? Journalists research more online than ever before, and there are several key things you can do to stand out and optimise your profiles. So, let’s dive right into my guide to getting noticed by the media. Here’s how journalists research who to interview. ➡ Download my '10 Insider Tips to Get Publicity For Your Business': https://simonesauter.com/insider-tips ➡ Learn how to use media attention to become an industry expert and get heard and seen. Book a call today: https://simonesauter.com/call If you’re trying to get featured in the media, it helps to understand how journalists think. What are they looking for? What makes journalists choose to interview a particular expert? What can you do to make yourself stand out to the media? Journalists publicity, public relations, visibilty, coaches, coaching business No 13 13 Why Social Media Should Be Part of Your PR Strategy full 79abb03b-08a0-4834-92cd-140646db8ad7 https://share.transistor.fm/s/c2b07eb9 Tue, 10 Nov 2020 15:03:45 +0100 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 544 What first springs to mind when you hear the term ‘PR’? Interviews in magazines? Newspapers? TV shows? PR has traditionally been associated with print media, so, most likely your first thought wasn’t ‘social media’. Social media is actually a key PR tool. Social media and PR should be used in conjunction with each other. The world of PR is changing, and if you want to create a rockstar presence, you need to be on social media. Want to know more? Read on to discover my top 6 reasons why social media should be part of your PR strategy. Now, before we get into the nitty-gritty of why social media should be part of your PR strategy, there’s one very important point I want to share with you. Choose one social media channel only. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Do you want to stop playing small and get your message out there in a BIG way? Schedule a discovery call today: http://simonesauter.com/call What first springs to mind when you hear the term ‘PR’? Interviews in magazines? Newspapers? TV shows? PR has traditionally been associated with print media, so, most likely your first thought wasn’t ‘social media’. Social media is actually a key P publicity, public relations, visibilty, coaches, coaching business No 12 12 Will PR Work For My Coaching Business? full 015de696-4bd2-407b-ba06-5cd514317d26 https://share.transistor.fm/s/6bd6b424 Tue, 03 Nov 2020 10:51:54 +0100 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 387 As a coach to the coaches, one question I get asked a lot is, ‘Will PR work for my coaching business?’ There are lots of conflicting stories about PR on the internet, and it’s hard to tell fact from fiction. You might have heard negative stories about PR, about publicists who rely on outdated press mailing lists and get no real outcomes for their clients. In this episode, I want to share with you why that’s not all there is to PR, and why PR will work for your coaching business - if you know the right way to do it! ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a discovery call today: http://simonesauter.com/call As a coach to the coaches, one question I get asked a lot is, ‘Will PR work for my coaching business?’ There are lots of conflicting stories about PR on the internet, and it’s hard to tell fact from fiction. You might have heard negative stories about publicity, public relations, visibilty, coaches, coaching business No 11 11 7 Reasons Why You Need to Become Your Own Publicist full 1c98e93d-6000-4af7-976e-db2e58b3e6e9 https://share.transistor.fm/s/848d6736 Tue, 27 Oct 2020 12:00:02 +0100 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 532 You’ve set up your business and you’re ready to start on your PR. You’re searching the web, trying to find the best way to start your PR campaign. You might wonder if you need a publicist to manage your PR for you. Truth is, if you want a successful PR campaign, you need to become your own publicist. This will save you time, effort, money, and so much more. In this episode, I want to explain to you seven reasons why you need to become your own publicist. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: http://simonesauter.com/call You’ve set up your business and you’re ready to start on your PR. You’re searching the web, trying to find the best way to start your PR campaign. You might wonder if you need a publicist to manage your PR for you. Truth is, if you want a successful PR ca publicity, public relations, visibilty, coaches, coaching business No 10 10 Why Sending a Press Release is the Worst PR Tool full 631f77e5-9d71-496f-809a-1299ceed617f https://share.transistor.fm/s/92099f0e Tue, 20 Oct 2020 11:27:25 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 422 Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article. ‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time. Do press releases work? The truth is, press releases do work...if you’re a huge, well-established brand like Google, Daimler or Siemens. Unfortunately, if you’re a coach, then press releases won’t work for you in the same way. In this article, I want to share with you exactly why that is - and what coaches can do to reach PR stardom. So, why is sending a press release the worst PR tool ever? ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: http://simonesauter.com/call Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article. ‘Press releases are the worst PR tool’? You might be wondering if writing a pr publicity, public relations, visibilty, coaches, coaching business No 9 9 6 Common Mistakes Coaches Make When Pitching a Journalist full 9ba85ad9-7c14-4557-ab7d-8dbd6f1f0f95 https://share.transistor.fm/s/1faa4f9f Tue, 13 Oct 2020 10:42:04 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 518 For coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch. No matter how fantastic your story is, if mistakes are made when you write a pitch, it can affect your chances of PR success. So, in this episode, I want to share with you 6 common mistakes coaches make when pitching a journalist. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/ For coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch. No matter how fantastic your story is, if mistakes are made when you w publicity, public relations, visibilty, coaches, coaching business No 8 8 Debunking 3 Common Myths about PR full f96e9100-5bd3-4941-a640-675d53c52114 https://share.transistor.fm/s/6a158687 Tue, 06 Oct 2020 12:54:10 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 519 For coaches starting out with a PR campaign - whether you’re searching information online, or hearing recommendations from friends - there will be lots of conflicting advice about PR. It can be difficult to figure out what’s a PR myth, and what’s actually true. Many of the myths surrounding PR can put new coaches off from starting their campaigns. That’s why, in this article, I want to debunk 3 common myths about PR. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/ For coaches starting out with a PR campaign - whether you’re searching information online, or hearing recommendations from friends - there will be lots of conflicting advice about PR. It can be difficult to figure out what’s a PR myth, and what’s actual publicity, public relations, visibilty, coaches, coaching business No 7 7 How to Make More Sales With Free Publicity full 5289d411-5e96-4ed4-9bf3-44f5dd10bccb https://share.transistor.fm/s/2f754605 Tue, 29 Sep 2020 08:56:36 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 537 One question that clients often ask me is, “How can I make more sales with free publicity?” Can free publicity really generate new sales? If media publicity is free, surely it’s too good to be true? Won’t social media do the exact same thing? These are the kinds of questions that might send you searching for answers online. After all, this is what we all want. We all want to get new clients and make more sales. That’s why we market our businesses. So, today I want to answer that question. How exactly do you make more sales with free publicity? ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/ One question that clients often ask me is, “How can I make more sales with free publicity?” Can free publicity really generate new sales? If media publicity is free, surely it’s too good to be true? Won’t social media do the exact same thing? These are th publicity, public relations, visibilty, coaches, coaching business No 6 6 The Truth Behind the 6 Most Common Misconceptions about PR full 1f600645-3cbd-4d75-82de-35a728888e1f https://share.transistor.fm/s/fb90004e Tue, 22 Sep 2020 11:00:13 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 661 PR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches. Researching PR can often mean wasting time trailing between web pages, which often include mistakes and conflicting information. So, to make it easy to separate fact from fiction here’s the truth behind the 6 most common misconceptions about PR all in one definitive episode. ➡ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/ PR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches publicity, public relations, visibilty, coaches, coaching business No 5 5 Why Getting Publicity as a Coach isn't Optional full bbc97116-c664-4c7e-b976-4d78334bde73 https://share.transistor.fm/s/51a6666b Tue, 15 Sep 2020 08:56:21 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 514 If you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I can tell you: getting publicity as a coach isn’t optional. It’s mandatory. If you want to rise above the noise online, build your coaching business, and establish yourself as the ‘go-to’ expert, you need to get publicity. So, why is that exactly? Today I’m going to share four reasons that show exactly why getting publicity for your business isn’t optional as a coach. These reasons are not based on guesswork, but from my years of experience as a PR coach. ➡ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/ If you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I publicity, public relations, visibilty, coaches, coaching business No 4 4 What are the Benefits of Free Publicity for Coaches? full 2057b947-3801-4aa9-911f-57e94a964e65 https://share.transistor.fm/s/a0ce82db Thu, 03 Sep 2020 08:51:45 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 645 Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity? When something is ‘free’, it’s often perceived as lesser in some way. We’re looking for a catch, a loophole. If it’s so good, why is it being given away for free? Publicity is a little different. Publicity is earned media. Your publicity comes free in exchange for content, either in the form of an interview or article, that you provide to journalists/bloggers/podcasters – it’s as simple as that. So, what exactly will coaches get from this? Listen to discover the top nine benefits of free publicity for coaches. ➡ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity? publicity, public relations, visibilty, coaches, coaching business No 3 3 [My Story] How I Became Germany's #1 Breakup Coach full 3fe7dc18-deac-441a-9687-be249597b8fd https://share.transistor.fm/s/0bb24fde Tue, 01 Sep 2020 13:44:38 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 682 In this episode, I will share with who I am, how I can help you and how I've built my coaching business solely with PR and getting free publicity. In this episode, I will share with who I am, how I can help you and how I've built my coaching business solely with PR and getting free publicity. publicity, public relations, visibilty, coaches, coaching business No 2 2 What Is The Difference Between PR, Publicity and Advertising? full 076fd368-3ff7-417a-92b0-80e734347fab https://share.transistor.fm/s/12656478 Sat, 29 Aug 2020 08:39:01 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 412 If you’re building a coaching business, you might wonder about the differences between PR and advertising. How will they impact on your business? Is one better than the other? Can PR and advertising work together? Listen to find out more about the difference between PR and advertising. ➡ Get my free PR Masterclass "Grow your business and get more clients by being featured in the media": https://landing.feathery.net/pr-masterclass If you’re building a coaching business, you might wonder about the differences between PR and advertising. How will they impact on your business? Is one better than the other? Can PR and advertising work together? Listen to find out more about the differe publicity, public relations, visibilty, coaches, coaching business No 1 1 When Should Coaches Start a PR Campaign? full ad9b15e5-5501-4f78-a63b-14d7642fdc22 https://share.transistor.fm/s/49b55949 Wed, 19 Aug 2020 12:47:31 +0200 Simone Sauter | www.simonesauter.com Simone Sauter | www.simonesauter.com 430 "I’m not ready to start a PR campaign yet.” ‘I don’t have anything to tell journalists about.’ "There’s so much I need to prepare beforehand." Sound familiar? With so much conflicting guidance, it can be difficult to tell if you’re ready to start on your PR campaign for your coaching business yet. PR can really grow your business. I have built a coaching business in the relationship niche, solely with PR and free publicity. But it’s important to remember, timing is key to a successful PR campaign. You might have a fantastic PR campaign planned, but if you’re not ready for clients, or don’t know who it is you’re marketing to, your PR efforts won’t make the impact you need. In this article, I share three things you need before starting your coaching PR campaign. So, what exactly are these three things? Listen to this episode to find out. "I’m not ready to start a PR campaign yet.” ‘I don’t have anything to tell journalists about.’ "There’s so much I need to prepare beforehand." Sound familiar? With so much conflicting guidance, it can be difficult to tell if you’re ready to start on y publicity, public relations, visibilty, coaches, coaching business No