From Here To There Transistor (https://transistor.fm) https://feeds.transistor.fm/from-here-to-there Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital. Native Digital 1f5f2d2d-90ca-5eba-93ff-f8de82bf7074 no en Tue, 11 Nov 2025 16:37:53 -0600 Tue, 02 Dec 2025 21:40:13 -0600 http://nativedigital.com https://img.transistor.fm/geG16TY_3UwMMrsWxiHvcCGT84rIBjspHB1Cm7SUlqU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMTI1LzE3MTA1/MzM1MTYtYXJ0d29y/ay5qcGc.jpg From Here To There http://nativedigital.com episodic Justin Watkins Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital. Marketing mentorship for every step along the way. marketing, mentorship, performance, messaging Native Digital No No David Lee - Chief Brand & Creative Officer at Squarespace 43 43 David Lee - Chief Brand & Creative Officer at Squarespace full 18c95e8f-d628-44f6-b933-62f935e9b973 https://share.transistor.fm/s/f49bd02b In this episode, we sit down with David Lee, Chief Creative Officer at Squarespace, to trace his journey from a restless teenager in suburban Montreal to leading one of the most design-forward companies in the world.


David shares how skate culture and DIY design first opened his eyes to creativity, what he learned at the Rhode Island School of Design (including the life-changing lesson of drawing with his left hand), and how he carved his path through some of the world’s top creative agencies like Sid Lee, AKQA, and Wieden+Kennedy, before making the bold leap into tech.


He also reflects on building Squarespace’s in-house creative team, embracing risk, and the role of self-awareness as the most valuable career investment. From navigating imposter syndrome to leading creative teams through technological disruption, David’s story is a masterclass in staying curious, adaptive, and human in a rapidly changing world.

]]> In this episode, we sit down with David Lee, Chief Creative Officer at Squarespace, to trace his journey from a restless teenager in suburban Montreal to leading one of the most design-forward companies in the world.


David shares how skate culture and DIY design first opened his eyes to creativity, what he learned at the Rhode Island School of Design (including the life-changing lesson of drawing with his left hand), and how he carved his path through some of the world’s top creative agencies like Sid Lee, AKQA, and Wieden+Kennedy, before making the bold leap into tech.


He also reflects on building Squarespace’s in-house creative team, embracing risk, and the role of self-awareness as the most valuable career investment. From navigating imposter syndrome to leading creative teams through technological disruption, David’s story is a masterclass in staying curious, adaptive, and human in a rapidly changing world.

]]> Tue, 11 Nov 2025 16:37:46 -0600 Justin Watkins Justin Watkins 2894 In this episode, we sit down with David Lee, Chief Creative Officer at Squarespace, to trace his journey from a restless teenager in suburban Montreal to leading one of the most design-forward companies in the world.


David shares how skate culture and DIY design first opened his eyes to creativity, what he learned at the Rhode Island School of Design (including the life-changing lesson of drawing with his left hand), and how he carved his path through some of the world’s top creative agencies like Sid Lee, AKQA, and Wieden+Kennedy, before making the bold leap into tech.


He also reflects on building Squarespace’s in-house creative team, embracing risk, and the role of self-awareness as the most valuable career investment. From navigating imposter syndrome to leading creative teams through technological disruption, David’s story is a masterclass in staying curious, adaptive, and human in a rapidly changing world.

]]> marketing, mentorship, performance, messaging No Jeremy Jones - Director of Campaigns, Intuit Creative 42 42 Jeremy Jones - Director of Campaigns, Intuit Creative full 7baece31-a8d0-4d20-bb65-0ee8597a19b3 https://share.transistor.fm/s/407a8f8d In this episode, we explore the unconventional path of Jeremy Jones, who transformed his passion for punk rock, skateboarding, and counter-culture creativity into a thriving advertising and marketing career. Jeremy shares how making band flyers and touring with musicians became his informal MBA in marketing, teaching him branding, promotion, and creative problem-solving long before he understood what advertising actually was.

Discover how Jeremy's creative partnership—formed through both bandmate chemistry and advertising collaboration—propelled him through agency ranks, culminating in representing Team USA at Cannes Young Lions. His journey spans radio promotion, boutique agencies, and eventually a global role at J. Walter Thompson before making the pivotal leap to building MailChimp's acclaimed in-house creative team, Wink.

Jeremy reveals the philosophy behind MailChimp's distinctive "expert absurdist" brand voice and shares insights from memorable campaigns like "Email Is Dead" and "The Customer." He emphasizes the importance of bringing organization and belief to creative teams, understanding client businesses deeply, and marketing to marketers in ways that inspire rather than bore.

The conversation offers invaluable guidance for creatives at every stage: students should lead with passion over perfection, early-career professionals must raise their hands for opportunities, and new leaders need to stay connected to the work while investing in relationships outside their industry. Jeremy's advice on "fishing in other rivers" and maintaining hobbies for creative rejuvenation provides a refreshing perspective on sustainable creative leadership.

Whether you're an aspiring creative, agency professional, or in-house marketing leader, this episode delivers authentic wisdom from someone who built his career on curiosity, relentless work ethic, and never forgetting the scrappy, DIY spirit that started it all.


]]> In this episode, we explore the unconventional path of Jeremy Jones, who transformed his passion for punk rock, skateboarding, and counter-culture creativity into a thriving advertising and marketing career. Jeremy shares how making band flyers and touring with musicians became his informal MBA in marketing, teaching him branding, promotion, and creative problem-solving long before he understood what advertising actually was.

Discover how Jeremy's creative partnership—formed through both bandmate chemistry and advertising collaboration—propelled him through agency ranks, culminating in representing Team USA at Cannes Young Lions. His journey spans radio promotion, boutique agencies, and eventually a global role at J. Walter Thompson before making the pivotal leap to building MailChimp's acclaimed in-house creative team, Wink.

Jeremy reveals the philosophy behind MailChimp's distinctive "expert absurdist" brand voice and shares insights from memorable campaigns like "Email Is Dead" and "The Customer." He emphasizes the importance of bringing organization and belief to creative teams, understanding client businesses deeply, and marketing to marketers in ways that inspire rather than bore.

The conversation offers invaluable guidance for creatives at every stage: students should lead with passion over perfection, early-career professionals must raise their hands for opportunities, and new leaders need to stay connected to the work while investing in relationships outside their industry. Jeremy's advice on "fishing in other rivers" and maintaining hobbies for creative rejuvenation provides a refreshing perspective on sustainable creative leadership.

Whether you're an aspiring creative, agency professional, or in-house marketing leader, this episode delivers authentic wisdom from someone who built his career on curiosity, relentless work ethic, and never forgetting the scrappy, DIY spirit that started it all.


]]> Thu, 30 Oct 2025 09:48:18 -0500 Justin Watkins Justin Watkins 2353 In this episode, we explore the unconventional path of Jeremy Jones, who transformed his passion for punk rock, skateboarding, and counter-culture creativity into a thriving advertising and marketing career. Jeremy shares how making band flyers and touring with musicians became his informal MBA in marketing, teaching him branding, promotion, and creative problem-solving long before he understood what advertising actually was.

Discover how Jeremy's creative partnership—formed through both bandmate chemistry and advertising collaboration—propelled him through agency ranks, culminating in representing Team USA at Cannes Young Lions. His journey spans radio promotion, boutique agencies, and eventually a global role at J. Walter Thompson before making the pivotal leap to building MailChimp's acclaimed in-house creative team, Wink.

Jeremy reveals the philosophy behind MailChimp's distinctive "expert absurdist" brand voice and shares insights from memorable campaigns like "Email Is Dead" and "The Customer." He emphasizes the importance of bringing organization and belief to creative teams, understanding client businesses deeply, and marketing to marketers in ways that inspire rather than bore.

The conversation offers invaluable guidance for creatives at every stage: students should lead with passion over perfection, early-career professionals must raise their hands for opportunities, and new leaders need to stay connected to the work while investing in relationships outside their industry. Jeremy's advice on "fishing in other rivers" and maintaining hobbies for creative rejuvenation provides a refreshing perspective on sustainable creative leadership.

Whether you're an aspiring creative, agency professional, or in-house marketing leader, this episode delivers authentic wisdom from someone who built his career on curiosity, relentless work ethic, and never forgetting the scrappy, DIY spirit that started it all.


]]> marketing, mentorship, performance, messaging No Emma Donelan - Director of Marketing and Communications at data.org 41 41 Emma Donelan - Director of Marketing and Communications at data.org full e270451d-7b6c-4e59-b9cf-084b7ec93468 https://share.transistor.fm/s/1110456c In this episode, we sit down with Emma Donelan, Marketing and Communications Director at Data.org, to explore how data and artificial intelligence are being harnessed to address some of the world's most pressing social challenges. Emma shares the powerful work Data.org is doing through global innovation challenges and capacity-building initiatives that bridge technology and humanitarian impact.

Discover how Data.org partners with philanthropic organizations and corporate entities to scale transformative data and AI solutions across five global hubs, including India and Africa. Emma highlights their focus on critical intersections between climate and health, along with innovative approaches to interdisciplinary training and workforce development that are creating new opportunities in underserved communities.

The conversation features compelling success stories, including an AI-powered platform in Mumbai revolutionizing access to sexual and reproductive health information. Emma emphasizes the crucial importance of localism in technology deployment, ensuring solutions are culturally relevant and community-driven rather than imposed from outside.

Emma also shares her fascinating personal journey from studying art history to venture capital and ultimately to leading communications for social impact technology. She reveals how her great-aunt's influence sparked her enduring passion for creativity and meaningful work, demonstrating that unconventional paths can lead to profound impact.

Whether you're interested in AI for social good, international development, or building a purpose-driven career, this episode offers valuable insights into how technology can be deployed ethically and effectively to create positive global change while generating economic opportunity.


For more marketing resources, check out nativedigital.com.

]]> In this episode, we sit down with Emma Donelan, Marketing and Communications Director at Data.org, to explore how data and artificial intelligence are being harnessed to address some of the world's most pressing social challenges. Emma shares the powerful work Data.org is doing through global innovation challenges and capacity-building initiatives that bridge technology and humanitarian impact.

Discover how Data.org partners with philanthropic organizations and corporate entities to scale transformative data and AI solutions across five global hubs, including India and Africa. Emma highlights their focus on critical intersections between climate and health, along with innovative approaches to interdisciplinary training and workforce development that are creating new opportunities in underserved communities.

The conversation features compelling success stories, including an AI-powered platform in Mumbai revolutionizing access to sexual and reproductive health information. Emma emphasizes the crucial importance of localism in technology deployment, ensuring solutions are culturally relevant and community-driven rather than imposed from outside.

Emma also shares her fascinating personal journey from studying art history to venture capital and ultimately to leading communications for social impact technology. She reveals how her great-aunt's influence sparked her enduring passion for creativity and meaningful work, demonstrating that unconventional paths can lead to profound impact.

Whether you're interested in AI for social good, international development, or building a purpose-driven career, this episode offers valuable insights into how technology can be deployed ethically and effectively to create positive global change while generating economic opportunity.


For more marketing resources, check out nativedigital.com.

]]> Tue, 30 Sep 2025 14:30:00 -0500 Justin Watkins Justin Watkins 2092 In this episode, we sit down with Emma Donelan, Marketing and Communications Director at Data.org, to explore how data and artificial intelligence are being harnessed to address some of the world's most pressing social challenges. Emma shares the powerful work Data.org is doing through global innovation challenges and capacity-building initiatives that bridge technology and humanitarian impact.

Discover how Data.org partners with philanthropic organizations and corporate entities to scale transformative data and AI solutions across five global hubs, including India and Africa. Emma highlights their focus on critical intersections between climate and health, along with innovative approaches to interdisciplinary training and workforce development that are creating new opportunities in underserved communities.

The conversation features compelling success stories, including an AI-powered platform in Mumbai revolutionizing access to sexual and reproductive health information. Emma emphasizes the crucial importance of localism in technology deployment, ensuring solutions are culturally relevant and community-driven rather than imposed from outside.

Emma also shares her fascinating personal journey from studying art history to venture capital and ultimately to leading communications for social impact technology. She reveals how her great-aunt's influence sparked her enduring passion for creativity and meaningful work, demonstrating that unconventional paths can lead to profound impact.

Whether you're interested in AI for social good, international development, or building a purpose-driven career, this episode offers valuable insights into how technology can be deployed ethically and effectively to create positive global change while generating economic opportunity.


For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No David Boyle - Director at Audience Strategies 40 40 David Boyle - Director at Audience Strategies full 511e136c-41db-45ff-b88e-e8e5d20e1c8e https://share.transistor.fm/s/9d5640ab Join us for a fascinating conversation with David Boyle, Director at Audience Strategies, a data company that builds capabilities that merge traditional audience research with AI-powered analysis. David shares how his love for mathematics' predictability became the foundation for a diverse career spanning AI, data analytics, strategy consulting, philanthropy, politics, and even the music industry.

Listeners will gain valuable insights into David's strategic framework, including his innovative "now, next, and never" audience segmentation approach that drives effective strategy development. He emphasizes the critical importance of deep audience insights in shaping business decisions and shares practical wisdom on focusing skills development, building meaningful professional relationships, and understanding the inherent limitations of data-driven decision making.

Throughout the conversation, David underscores a key career principle that has guided his success: the transformative power of working alongside talented people. His perspective offers a refreshing take on how analytical skills can be applied creatively across industries while maintaining intellectual honesty about what data can and cannot tell us.

Whether you're interested in data science, strategic consulting, or simply curious about building a non-linear career path, this episode provides compelling insights from someone who has successfully brought mathematical rigor to wildly diverse professional challenges.

For more marketing resources, check out nativedigital.com.

]]> Join us for a fascinating conversation with David Boyle, Director at Audience Strategies, a data company that builds capabilities that merge traditional audience research with AI-powered analysis. David shares how his love for mathematics' predictability became the foundation for a diverse career spanning AI, data analytics, strategy consulting, philanthropy, politics, and even the music industry.

Listeners will gain valuable insights into David's strategic framework, including his innovative "now, next, and never" audience segmentation approach that drives effective strategy development. He emphasizes the critical importance of deep audience insights in shaping business decisions and shares practical wisdom on focusing skills development, building meaningful professional relationships, and understanding the inherent limitations of data-driven decision making.

Throughout the conversation, David underscores a key career principle that has guided his success: the transformative power of working alongside talented people. His perspective offers a refreshing take on how analytical skills can be applied creatively across industries while maintaining intellectual honesty about what data can and cannot tell us.

Whether you're interested in data science, strategic consulting, or simply curious about building a non-linear career path, this episode provides compelling insights from someone who has successfully brought mathematical rigor to wildly diverse professional challenges.

For more marketing resources, check out nativedigital.com.

]]> Tue, 29 Jul 2025 13:15:00 -0500 Justin Watkins Justin Watkins 2838 Join us for a fascinating conversation with David Boyle, Director at Audience Strategies, a data company that builds capabilities that merge traditional audience research with AI-powered analysis. David shares how his love for mathematics' predictability became the foundation for a diverse career spanning AI, data analytics, strategy consulting, philanthropy, politics, and even the music industry.

Listeners will gain valuable insights into David's strategic framework, including his innovative "now, next, and never" audience segmentation approach that drives effective strategy development. He emphasizes the critical importance of deep audience insights in shaping business decisions and shares practical wisdom on focusing skills development, building meaningful professional relationships, and understanding the inherent limitations of data-driven decision making.

Throughout the conversation, David underscores a key career principle that has guided his success: the transformative power of working alongside talented people. His perspective offers a refreshing take on how analytical skills can be applied creatively across industries while maintaining intellectual honesty about what data can and cannot tell us.

Whether you're interested in data science, strategic consulting, or simply curious about building a non-linear career path, this episode provides compelling insights from someone who has successfully brought mathematical rigor to wildly diverse professional challenges.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Andrew McKechnie - Apple > Verizon > AIRCO 39 39 Andrew McKechnie - Apple > Verizon > AIRCO full 886e8265-6ecc-414c-948d-d1983bfeca8e https://share.transistor.fm/s/ddc11984 In this engaging episode, we follow Andrew McKechnie's remarkable career trajectory from his early days as a marketing student at Auckland University of Technology to becoming a strategic marketing leader driving innovation in climate technology. Andrew's journey showcases the power of adaptability and continuous learning in building a truly global marketing career.

Discover how Andrew's foundation as a copywriter evolved through strategic roles across diverse markets, from Singapore's dynamic advertising scene to the competitive U.S. market. He shares insights from his tenure at tech giants like Apple, where he played a pivotal role in launching the company's first major environmental campaign, and Verizon, where he successfully built and led an innovative in-house marketing team.

The conversation explores Andrew's core philosophy of consistency, adaptability, and relentless skill development—principles that have enabled him to thrive across different cultures, industries, and marketing challenges. He reveals how these values have guided his career decisions and continued success.

Currently leading branding and storytelling efforts at AIRCO, a cutting-edge company converting CO2 into synthetic fuels, Andrew demonstrates how marketing expertise can drive innovation adoption in emerging industries. His perspective offers valuable insights into positioning breakthrough technologies and building compelling narratives around climate solutions.

Whether you're starting your marketing career, considering international opportunities, or looking to apply your skills to emerging industries, this episode provides inspiration and practical wisdom from a marketer who has successfully navigated global markets and technological transformation.

For more marketing resources, check out nativedigital.com.

]]> In this engaging episode, we follow Andrew McKechnie's remarkable career trajectory from his early days as a marketing student at Auckland University of Technology to becoming a strategic marketing leader driving innovation in climate technology. Andrew's journey showcases the power of adaptability and continuous learning in building a truly global marketing career.

Discover how Andrew's foundation as a copywriter evolved through strategic roles across diverse markets, from Singapore's dynamic advertising scene to the competitive U.S. market. He shares insights from his tenure at tech giants like Apple, where he played a pivotal role in launching the company's first major environmental campaign, and Verizon, where he successfully built and led an innovative in-house marketing team.

The conversation explores Andrew's core philosophy of consistency, adaptability, and relentless skill development—principles that have enabled him to thrive across different cultures, industries, and marketing challenges. He reveals how these values have guided his career decisions and continued success.

Currently leading branding and storytelling efforts at AIRCO, a cutting-edge company converting CO2 into synthetic fuels, Andrew demonstrates how marketing expertise can drive innovation adoption in emerging industries. His perspective offers valuable insights into positioning breakthrough technologies and building compelling narratives around climate solutions.

Whether you're starting your marketing career, considering international opportunities, or looking to apply your skills to emerging industries, this episode provides inspiration and practical wisdom from a marketer who has successfully navigated global markets and technological transformation.

For more marketing resources, check out nativedigital.com.

]]> Tue, 22 Jul 2025 13:15:00 -0500 Justin Watkins Justin Watkins 3316 In this engaging episode, we follow Andrew McKechnie's remarkable career trajectory from his early days as a marketing student at Auckland University of Technology to becoming a strategic marketing leader driving innovation in climate technology. Andrew's journey showcases the power of adaptability and continuous learning in building a truly global marketing career.

Discover how Andrew's foundation as a copywriter evolved through strategic roles across diverse markets, from Singapore's dynamic advertising scene to the competitive U.S. market. He shares insights from his tenure at tech giants like Apple, where he played a pivotal role in launching the company's first major environmental campaign, and Verizon, where he successfully built and led an innovative in-house marketing team.

The conversation explores Andrew's core philosophy of consistency, adaptability, and relentless skill development—principles that have enabled him to thrive across different cultures, industries, and marketing challenges. He reveals how these values have guided his career decisions and continued success.

Currently leading branding and storytelling efforts at AIRCO, a cutting-edge company converting CO2 into synthetic fuels, Andrew demonstrates how marketing expertise can drive innovation adoption in emerging industries. His perspective offers valuable insights into positioning breakthrough technologies and building compelling narratives around climate solutions.

Whether you're starting your marketing career, considering international opportunities, or looking to apply your skills to emerging industries, this episode provides inspiration and practical wisdom from a marketer who has successfully navigated global markets and technological transformation.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No John Lewis Gaddis - Professor at Yale, Author of "On Grand Strategy" 38 38 John Lewis Gaddis - Professor at Yale, Author of "On Grand Strategy" full 11858199-5b93-4335-8951-7e46bcb29a62 https://share.transistor.fm/s/0cf251c3 In this fascinating episode, we explore the intersection of historical wisdom and modern business leadership with John Lewis Gaddis, Professor at Yale University and renowned author whose book, "On Grand Strategy," has unexpectedly captivated the business management community. Gaddis reveals how centuries-old strategic principles remain profoundly relevant for today's executives and entrepreneurs.

Discover Gaddis's elegant definition of strategic thinking as "the art of getting from where you are to where you want to go," emphasizing the crucial balance between ambitious aspirations and realistic capabilities. Through compelling historical examples—from Napoleon's catastrophic overreach to Lincoln's masterful long-term vision—he illustrates common strategic pitfalls that continue to plague leaders across industries.

The conversation delves into Gaddis's passionate advocacy for broad liberal education, particularly the study of history, as essential training for developing the common sense and adaptability that effective leadership demands. He argues that understanding historical patterns provides invaluable context for navigating today's complex business challenges.

Gaddis also offers sobering warnings about the dangers of overreliance on technology and the corrosive effects of social media on strategic thinking. His perspective challenges leaders to think beyond digital solutions and consider the enduring human elements of successful strategy.

Whether you're a CEO, entrepreneur, or aspiring leader, this episode offers timeless insights for developing strategic thinking skills that transcend technological trends and industry shifts.

For more marketing resources, check out nativedigital.com.


]]> In this fascinating episode, we explore the intersection of historical wisdom and modern business leadership with John Lewis Gaddis, Professor at Yale University and renowned author whose book, "On Grand Strategy," has unexpectedly captivated the business management community. Gaddis reveals how centuries-old strategic principles remain profoundly relevant for today's executives and entrepreneurs.

Discover Gaddis's elegant definition of strategic thinking as "the art of getting from where you are to where you want to go," emphasizing the crucial balance between ambitious aspirations and realistic capabilities. Through compelling historical examples—from Napoleon's catastrophic overreach to Lincoln's masterful long-term vision—he illustrates common strategic pitfalls that continue to plague leaders across industries.

The conversation delves into Gaddis's passionate advocacy for broad liberal education, particularly the study of history, as essential training for developing the common sense and adaptability that effective leadership demands. He argues that understanding historical patterns provides invaluable context for navigating today's complex business challenges.

Gaddis also offers sobering warnings about the dangers of overreliance on technology and the corrosive effects of social media on strategic thinking. His perspective challenges leaders to think beyond digital solutions and consider the enduring human elements of successful strategy.

Whether you're a CEO, entrepreneur, or aspiring leader, this episode offers timeless insights for developing strategic thinking skills that transcend technological trends and industry shifts.

For more marketing resources, check out nativedigital.com.


]]> Tue, 08 Jul 2025 11:15:08 -0500 Justin Watkins Justin Watkins 2589 In this fascinating episode, we explore the intersection of historical wisdom and modern business leadership with John Lewis Gaddis, Professor at Yale University and renowned author whose book, "On Grand Strategy," has unexpectedly captivated the business management community. Gaddis reveals how centuries-old strategic principles remain profoundly relevant for today's executives and entrepreneurs.

Discover Gaddis's elegant definition of strategic thinking as "the art of getting from where you are to where you want to go," emphasizing the crucial balance between ambitious aspirations and realistic capabilities. Through compelling historical examples—from Napoleon's catastrophic overreach to Lincoln's masterful long-term vision—he illustrates common strategic pitfalls that continue to plague leaders across industries.

The conversation delves into Gaddis's passionate advocacy for broad liberal education, particularly the study of history, as essential training for developing the common sense and adaptability that effective leadership demands. He argues that understanding historical patterns provides invaluable context for navigating today's complex business challenges.

Gaddis also offers sobering warnings about the dangers of overreliance on technology and the corrosive effects of social media on strategic thinking. His perspective challenges leaders to think beyond digital solutions and consider the enduring human elements of successful strategy.

Whether you're a CEO, entrepreneur, or aspiring leader, this episode offers timeless insights for developing strategic thinking skills that transcend technological trends and industry shifts.

For more marketing resources, check out nativedigital.com.


]]> marketing, mentorship, performance, messaging No Joel Grabenstein - VP of Sales, Brand, Product Marketing at Yakima 37 37 Joel Grabenstein - VP of Sales, Brand, Product Marketing at Yakima full 750306dc-64a3-4204-8f14-6edbd2245249 https://share.transistor.fm/s/b1a779c9 Join us for an inspiring conversation with Joel Grabenstein, VP of Sales, Brand, Product Marketing at Yakima Products, as he shares his dynamic career evolution from tourism and hospitality education to becoming a respected marketing leader in the outdoor industry. Joel's story demonstrates how unconventional educational backgrounds can become powerful assets when combined with strategic thinking and genuine passion.

In this episode, Joel takes us through his early hustle in the outdoor industry, from attending trade shows to landing his breakthrough role at Yakima. He details his impressive career progression within the company, climbing from trade show coordinator to brand director through strategic internal mobility and consistent value delivery.

Listeners will gain valuable insights into Joel's philosophy on the critical importance of teamwork and emotional connection in building successful business relationships. He shares practical advice on essential skills for modern marketers, particularly emphasizing financial literacy.

Whether you're starting your marketing career, considering a career pivot, or looking to advance within your current organization, this episode offers authentic wisdom from someone who has built lasting success through relationship-building and strategic skill development.

For more marketing resources, check out nativedigital.com.

]]> Join us for an inspiring conversation with Joel Grabenstein, VP of Sales, Brand, Product Marketing at Yakima Products, as he shares his dynamic career evolution from tourism and hospitality education to becoming a respected marketing leader in the outdoor industry. Joel's story demonstrates how unconventional educational backgrounds can become powerful assets when combined with strategic thinking and genuine passion.

In this episode, Joel takes us through his early hustle in the outdoor industry, from attending trade shows to landing his breakthrough role at Yakima. He details his impressive career progression within the company, climbing from trade show coordinator to brand director through strategic internal mobility and consistent value delivery.

Listeners will gain valuable insights into Joel's philosophy on the critical importance of teamwork and emotional connection in building successful business relationships. He shares practical advice on essential skills for modern marketers, particularly emphasizing financial literacy.

Whether you're starting your marketing career, considering a career pivot, or looking to advance within your current organization, this episode offers authentic wisdom from someone who has built lasting success through relationship-building and strategic skill development.

For more marketing resources, check out nativedigital.com.

]]> Tue, 01 Jul 2025 10:00:00 -0500 Justin Watkins Justin Watkins 2276 Join us for an inspiring conversation with Joel Grabenstein, VP of Sales, Brand, Product Marketing at Yakima Products, as he shares his dynamic career evolution from tourism and hospitality education to becoming a respected marketing leader in the outdoor industry. Joel's story demonstrates how unconventional educational backgrounds can become powerful assets when combined with strategic thinking and genuine passion.

In this episode, Joel takes us through his early hustle in the outdoor industry, from attending trade shows to landing his breakthrough role at Yakima. He details his impressive career progression within the company, climbing from trade show coordinator to brand director through strategic internal mobility and consistent value delivery.

Listeners will gain valuable insights into Joel's philosophy on the critical importance of teamwork and emotional connection in building successful business relationships. He shares practical advice on essential skills for modern marketers, particularly emphasizing financial literacy.

Whether you're starting your marketing career, considering a career pivot, or looking to advance within your current organization, this episode offers authentic wisdom from someone who has built lasting success through relationship-building and strategic skill development.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Alistair Croll - Entrepreneur, Author & Conference Innovator, Co-Author of Just Evil Enough 36 36 Alistair Croll - Entrepreneur, Author & Conference Innovator, Co-Author of Just Evil Enough full 16ffd2c8-f69d-4f76-8cdb-0d0b47c5755b https://share.transistor.fm/s/b03c59b0 In this thought-provoking episode, we dive deep with Alistair Croll, an entrepreneur, author, and conference innovator who has spent decades helping organizations make better data-driven decisions and understand the hidden systems that shape business and society. He authored the bestselling "Lean Analytics" and has helped launch seven major industry conferences including O'Reilly's Strata and the FWD50 digital government summit. His latest work, "Just Evil Enough," explores subversive marketing strategies for challenger brands, drawing from his extensive research into how underdogs disrupt established systems and change the status quo.

In this episode, he shares his unique journey from inventing games in boarding school to revolutionizing how we think about business success. Alistair challenges conventional wisdom by advocating for "solving for interesting" rather than chasing fame or wealth—a philosophy that has shaped his remarkable career. 

The conversation explores Alistair's groundbreaking marketing theories, including medium-first marketing, where the communication channel becomes as important as the message itself. He also breaks down his innovative "long funnel" approach that extends beyond traditional marketing stages to include attention, interest, desire, action, and fluency—providing a more comprehensive view of customer engagement.

Throughout the episode, Alistair emphasizes the critical importance of system awareness and subversive thinking in modern marketing, offering fresh perspectives that challenge industry norms. Whether you're an entrepreneur, marketer, or simply someone seeking a more interesting approach to professional growth, this episode delivers unconventional wisdom for navigating today's complex business landscape.

For more marketing resources, check out nativedigital.com.

]]> In this thought-provoking episode, we dive deep with Alistair Croll, an entrepreneur, author, and conference innovator who has spent decades helping organizations make better data-driven decisions and understand the hidden systems that shape business and society. He authored the bestselling "Lean Analytics" and has helped launch seven major industry conferences including O'Reilly's Strata and the FWD50 digital government summit. His latest work, "Just Evil Enough," explores subversive marketing strategies for challenger brands, drawing from his extensive research into how underdogs disrupt established systems and change the status quo.

In this episode, he shares his unique journey from inventing games in boarding school to revolutionizing how we think about business success. Alistair challenges conventional wisdom by advocating for "solving for interesting" rather than chasing fame or wealth—a philosophy that has shaped his remarkable career. 

The conversation explores Alistair's groundbreaking marketing theories, including medium-first marketing, where the communication channel becomes as important as the message itself. He also breaks down his innovative "long funnel" approach that extends beyond traditional marketing stages to include attention, interest, desire, action, and fluency—providing a more comprehensive view of customer engagement.

Throughout the episode, Alistair emphasizes the critical importance of system awareness and subversive thinking in modern marketing, offering fresh perspectives that challenge industry norms. Whether you're an entrepreneur, marketer, or simply someone seeking a more interesting approach to professional growth, this episode delivers unconventional wisdom for navigating today's complex business landscape.

For more marketing resources, check out nativedigital.com.

]]> Tue, 17 Jun 2025 10:30:00 -0500 Justin Watkins Justin Watkins 3419 In this thought-provoking episode, we dive deep with Alistair Croll, an entrepreneur, author, and conference innovator who has spent decades helping organizations make better data-driven decisions and understand the hidden systems that shape business and society. He authored the bestselling "Lean Analytics" and has helped launch seven major industry conferences including O'Reilly's Strata and the FWD50 digital government summit. His latest work, "Just Evil Enough," explores subversive marketing strategies for challenger brands, drawing from his extensive research into how underdogs disrupt established systems and change the status quo.

In this episode, he shares his unique journey from inventing games in boarding school to revolutionizing how we think about business success. Alistair challenges conventional wisdom by advocating for "solving for interesting" rather than chasing fame or wealth—a philosophy that has shaped his remarkable career. 

The conversation explores Alistair's groundbreaking marketing theories, including medium-first marketing, where the communication channel becomes as important as the message itself. He also breaks down his innovative "long funnel" approach that extends beyond traditional marketing stages to include attention, interest, desire, action, and fluency—providing a more comprehensive view of customer engagement.

Throughout the episode, Alistair emphasizes the critical importance of system awareness and subversive thinking in modern marketing, offering fresh perspectives that challenge industry norms. Whether you're an entrepreneur, marketer, or simply someone seeking a more interesting approach to professional growth, this episode delivers unconventional wisdom for navigating today's complex business landscape.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Amber Armstrong - CMO at Salesforce 35 35 Amber Armstrong - CMO at Salesforce full 54df6af1-db86-4126-a857-d363ed6b7608 https://share.transistor.fm/s/6ebec8eb Join us for an insightful conversation with Amber Armstrong, CMO at Salesforce, as she shares her dynamic career evolution from sales professional to top-tier marketing leader. Amber details her pivotal transition to IBM following her MBA, where she spent 14 transformative years mastering diverse roles and building the foundation for her executive success.

In this episode, Amber offers valuable perspective on the modern marketing landscape. She advocates for starting careers at large corporations to develop deep, transferable skills and emphasizes the critical importance of versatility in today's CMO roles.

Listeners will gain practical insights into Amber's proven interview preparation methodology and her leadership philosophy centered on clear communication and unwavering accountability. She also addresses the evolving impact of artificial intelligence on job functions and shares her commitment to continuous learning and leveraging international experiences for career advancement.

Whether you're transitioning between functions, aspiring to executive roles, or navigating the changing marketing landscape, this episode delivers actionable strategies from a leader who has successfully scaled the corporate ladder while adapting to industry transformation.

For more marketing resources, check out nativedigital.com.

]]> Join us for an insightful conversation with Amber Armstrong, CMO at Salesforce, as she shares her dynamic career evolution from sales professional to top-tier marketing leader. Amber details her pivotal transition to IBM following her MBA, where she spent 14 transformative years mastering diverse roles and building the foundation for her executive success.

In this episode, Amber offers valuable perspective on the modern marketing landscape. She advocates for starting careers at large corporations to develop deep, transferable skills and emphasizes the critical importance of versatility in today's CMO roles.

Listeners will gain practical insights into Amber's proven interview preparation methodology and her leadership philosophy centered on clear communication and unwavering accountability. She also addresses the evolving impact of artificial intelligence on job functions and shares her commitment to continuous learning and leveraging international experiences for career advancement.

Whether you're transitioning between functions, aspiring to executive roles, or navigating the changing marketing landscape, this episode delivers actionable strategies from a leader who has successfully scaled the corporate ladder while adapting to industry transformation.

For more marketing resources, check out nativedigital.com.

]]> Tue, 10 Jun 2025 11:00:00 -0500 Justin Watkins Justin Watkins 3148 Join us for an insightful conversation with Amber Armstrong, CMO at Salesforce, as she shares her dynamic career evolution from sales professional to top-tier marketing leader. Amber details her pivotal transition to IBM following her MBA, where she spent 14 transformative years mastering diverse roles and building the foundation for her executive success.

In this episode, Amber offers valuable perspective on the modern marketing landscape. She advocates for starting careers at large corporations to develop deep, transferable skills and emphasizes the critical importance of versatility in today's CMO roles.

Listeners will gain practical insights into Amber's proven interview preparation methodology and her leadership philosophy centered on clear communication and unwavering accountability. She also addresses the evolving impact of artificial intelligence on job functions and shares her commitment to continuous learning and leveraging international experiences for career advancement.

Whether you're transitioning between functions, aspiring to executive roles, or navigating the changing marketing landscape, this episode delivers actionable strategies from a leader who has successfully scaled the corporate ladder while adapting to industry transformation.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Cole Nussbaumer Knaflic - Founder, Speaker, Author at storytelling with data 34 34 Cole Nussbaumer Knaflic - Founder, Speaker, Author at storytelling with data full b344fad2-c02f-4a6b-8701-3e9c6c9081e8 https://share.transistor.fm/s/c0b2ab5a In this enlightening episode, we sit down with Cole Nussbaumer Knaflic, renowned data visualization expert and Founder, Speaker, Author at storytelling with data. She traces her fascinating career path from banking to becoming Google's go-to specialist for their People Analytics team. Cole reveals how she transformed her passion for clear communication into a revolutionary approach to data presentation that has influenced professionals worldwide.

Discover how Cole developed her groundbreaking course on data visualization at Google, emphasizing the critical importance of designing graphs with your audience in mind. She shares insights into the power of storytelling in data communication—a philosophy that became the foundation for her bestselling book "Storytelling with Data" and its practical companion volume.

The conversation explores Cole's unexpected venture into children's literature with "Daphne Draws Data," demonstrating how data visualization principles can be made accessible and engaging for young minds. Cole also discusses her strategic approach to career development, highlighting how intentional time management, laser focus, and thoughtful planning have been instrumental in her professional success.

Whether you're struggling to make your data compelling, looking to improve your presentation skills, or seeking inspiration for strategic career planning, this episode offers invaluable lessons from one of the field's most respected voices.


For more marketing resources, check out nativedigital.com.

]]> In this enlightening episode, we sit down with Cole Nussbaumer Knaflic, renowned data visualization expert and Founder, Speaker, Author at storytelling with data. She traces her fascinating career path from banking to becoming Google's go-to specialist for their People Analytics team. Cole reveals how she transformed her passion for clear communication into a revolutionary approach to data presentation that has influenced professionals worldwide.

Discover how Cole developed her groundbreaking course on data visualization at Google, emphasizing the critical importance of designing graphs with your audience in mind. She shares insights into the power of storytelling in data communication—a philosophy that became the foundation for her bestselling book "Storytelling with Data" and its practical companion volume.

The conversation explores Cole's unexpected venture into children's literature with "Daphne Draws Data," demonstrating how data visualization principles can be made accessible and engaging for young minds. Cole also discusses her strategic approach to career development, highlighting how intentional time management, laser focus, and thoughtful planning have been instrumental in her professional success.

Whether you're struggling to make your data compelling, looking to improve your presentation skills, or seeking inspiration for strategic career planning, this episode offers invaluable lessons from one of the field's most respected voices.


For more marketing resources, check out nativedigital.com.

]]> Tue, 03 Jun 2025 15:45:00 -0500 Justin Watkins Justin Watkins 2440 In this enlightening episode, we sit down with Cole Nussbaumer Knaflic, renowned data visualization expert and Founder, Speaker, Author at storytelling with data. She traces her fascinating career path from banking to becoming Google's go-to specialist for their People Analytics team. Cole reveals how she transformed her passion for clear communication into a revolutionary approach to data presentation that has influenced professionals worldwide.

Discover how Cole developed her groundbreaking course on data visualization at Google, emphasizing the critical importance of designing graphs with your audience in mind. She shares insights into the power of storytelling in data communication—a philosophy that became the foundation for her bestselling book "Storytelling with Data" and its practical companion volume.

The conversation explores Cole's unexpected venture into children's literature with "Daphne Draws Data," demonstrating how data visualization principles can be made accessible and engaging for young minds. Cole also discusses her strategic approach to career development, highlighting how intentional time management, laser focus, and thoughtful planning have been instrumental in her professional success.

Whether you're struggling to make your data compelling, looking to improve your presentation skills, or seeking inspiration for strategic career planning, this episode offers invaluable lessons from one of the field's most respected voices.


For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Rich Karlgaard - Futurist & Editor-at-Large at Forbes Magazine, Author of Late Bloomers 33 33 Rich Karlgaard - Futurist & Editor-at-Large at Forbes Magazine, Author of Late Bloomers full a75945de-5d87-46a9-be88-cbcee3858e67 https://share.transistor.fm/s/33614ba9 In this inspiring conversation with Rich Karlgaard, Futurist & Editor-at-Large at Forbes Magazine and author of "Late Bloomers," he candidly shares his transformative journey from academic struggles in junior high and high school to eventual triumph at Stanford University. Rich's story challenges society's obsession with early achievement and offers hope for those who feel they're falling behind life's expected timeline.

This episode explores the immense pressure young people face to achieve early success and reveals how this mindset can be psychologically damaging. Rich advocates for a different approach—one that celebrates curiosity, builds resilience, and prioritizes authentic self-discovery over rushed milestones.

Listeners will gain valuable insights into navigating career transitions and adapting to technological change through Rich's emphasis on continuous learning, intelligent questioning, and maintaining intellectual curiosity throughout life. His perspective offers a refreshing counter-narrative to our fast-paced, achievement-focused culture.

Whether you're a late bloomer yourself, supporting someone on their unique journey, or simply questioning society's rigid timelines for success, this episode provides both comfort and practical strategies for thriving at your own pace. Rich's story proves that sometimes the most meaningful achievements come to those who take the scenic route.

For more marketing resources, check out nativedigital.com.

]]> In this inspiring conversation with Rich Karlgaard, Futurist & Editor-at-Large at Forbes Magazine and author of "Late Bloomers," he candidly shares his transformative journey from academic struggles in junior high and high school to eventual triumph at Stanford University. Rich's story challenges society's obsession with early achievement and offers hope for those who feel they're falling behind life's expected timeline.

This episode explores the immense pressure young people face to achieve early success and reveals how this mindset can be psychologically damaging. Rich advocates for a different approach—one that celebrates curiosity, builds resilience, and prioritizes authentic self-discovery over rushed milestones.

Listeners will gain valuable insights into navigating career transitions and adapting to technological change through Rich's emphasis on continuous learning, intelligent questioning, and maintaining intellectual curiosity throughout life. His perspective offers a refreshing counter-narrative to our fast-paced, achievement-focused culture.

Whether you're a late bloomer yourself, supporting someone on their unique journey, or simply questioning society's rigid timelines for success, this episode provides both comfort and practical strategies for thriving at your own pace. Rich's story proves that sometimes the most meaningful achievements come to those who take the scenic route.

For more marketing resources, check out nativedigital.com.

]]> Tue, 27 May 2025 11:15:00 -0500 Justin Watkins Justin Watkins 2992 In this inspiring conversation with Rich Karlgaard, Futurist & Editor-at-Large at Forbes Magazine and author of "Late Bloomers," he candidly shares his transformative journey from academic struggles in junior high and high school to eventual triumph at Stanford University. Rich's story challenges society's obsession with early achievement and offers hope for those who feel they're falling behind life's expected timeline.

This episode explores the immense pressure young people face to achieve early success and reveals how this mindset can be psychologically damaging. Rich advocates for a different approach—one that celebrates curiosity, builds resilience, and prioritizes authentic self-discovery over rushed milestones.

Listeners will gain valuable insights into navigating career transitions and adapting to technological change through Rich's emphasis on continuous learning, intelligent questioning, and maintaining intellectual curiosity throughout life. His perspective offers a refreshing counter-narrative to our fast-paced, achievement-focused culture.

Whether you're a late bloomer yourself, supporting someone on their unique journey, or simply questioning society's rigid timelines for success, this episode provides both comfort and practical strategies for thriving at your own pace. Rich's story proves that sometimes the most meaningful achievements come to those who take the scenic route.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Beth Wood - EVP & Global CMO at Principal Financial Group 32 32 Beth Wood - EVP & Global CMO at Principal Financial Group full 98a1fea2-832b-40f2-9628-938106bab549 https://share.transistor.fm/s/441ca93c In this insightful episode, Beth Wood, Executive Vice President and Global Chief Marketing Officer at Principal Financial Group charts her unconventional path from finance to marketing excellence across iconic brands like Frito-Lay and Johnson & Johnson. She reveals how strategic networking and deep customer understanding became her foundation for success, even propelling her into entrepreneurship.

Beth shares her unique perspective on emotional marketing, particularly in the financial services sector, where she explains how creating feelings of security and control drives customer connection beyond traditional product features. Her approach demonstrates how brands can transform rational services into emotional relationships.

She offers invaluable guidance for professionals at all career stages: early-career marketers will benefit from her advice on gathering diverse experiences and identifying their unique "superpowers," while seasoned leaders will appreciate her emphasis on vulnerability, team collaboration, and celebrating shared wins.

Whether you're just starting your marketing journey or leading teams through transformation, this episode delivers practical wisdom for creating authentic connections with customers and colleagues alike.


For more marketing resources, check out nativedigital.com.

]]> In this insightful episode, Beth Wood, Executive Vice President and Global Chief Marketing Officer at Principal Financial Group charts her unconventional path from finance to marketing excellence across iconic brands like Frito-Lay and Johnson & Johnson. She reveals how strategic networking and deep customer understanding became her foundation for success, even propelling her into entrepreneurship.

Beth shares her unique perspective on emotional marketing, particularly in the financial services sector, where she explains how creating feelings of security and control drives customer connection beyond traditional product features. Her approach demonstrates how brands can transform rational services into emotional relationships.

She offers invaluable guidance for professionals at all career stages: early-career marketers will benefit from her advice on gathering diverse experiences and identifying their unique "superpowers," while seasoned leaders will appreciate her emphasis on vulnerability, team collaboration, and celebrating shared wins.

Whether you're just starting your marketing journey or leading teams through transformation, this episode delivers practical wisdom for creating authentic connections with customers and colleagues alike.


For more marketing resources, check out nativedigital.com.

]]> Tue, 22 Apr 2025 09:00:00 -0500 Justin Watkins Justin Watkins 2421 In this insightful episode, Beth Wood, Executive Vice President and Global Chief Marketing Officer at Principal Financial Group charts her unconventional path from finance to marketing excellence across iconic brands like Frito-Lay and Johnson & Johnson. She reveals how strategic networking and deep customer understanding became her foundation for success, even propelling her into entrepreneurship.

Beth shares her unique perspective on emotional marketing, particularly in the financial services sector, where she explains how creating feelings of security and control drives customer connection beyond traditional product features. Her approach demonstrates how brands can transform rational services into emotional relationships.

She offers invaluable guidance for professionals at all career stages: early-career marketers will benefit from her advice on gathering diverse experiences and identifying their unique "superpowers," while seasoned leaders will appreciate her emphasis on vulnerability, team collaboration, and celebrating shared wins.

Whether you're just starting your marketing journey or leading teams through transformation, this episode delivers practical wisdom for creating authentic connections with customers and colleagues alike.


For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Moksha Fitzgibbons - President at Complex 31 31 Moksha Fitzgibbons - President at Complex full 014fb821-38a2-4ab9-bba7-8a21bf5960f6 https://share.transistor.fm/s/b86b4232 In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Moksha Fitzgibbons, President at Complex, the leading digital media brand for Gen Z and millennials who are passionate about music, style, art and culture. 

Moksha shares valuable insights into how youth culture and emerging technologies have revolutionized media consumption, and why hard work, strategic networking, and relentless intellectual curiosity became his formula for success. He candidly discusses his early challenges—from a grueling year-long job search to cobbling together freelance work—before landing his breakthrough opportunity at Complex Magazine.


The conversation explores Complex's fascinating evolution into a multimedia powerhouse, including its strategic pivot to digital video, e-commerce ventures, and innovative event experiences. Moksha also shares his ambitious vision for the brand's global expansion and diversification in an ever-changing media landscape.


Whether you're starting your career or navigating industry disruption, this episode offers honest perspective on perseverance, adaptation, and staying true to your professional passion.


For more marketing resources, check out nativedigital.com.

]]> In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Moksha Fitzgibbons, President at Complex, the leading digital media brand for Gen Z and millennials who are passionate about music, style, art and culture. 

Moksha shares valuable insights into how youth culture and emerging technologies have revolutionized media consumption, and why hard work, strategic networking, and relentless intellectual curiosity became his formula for success. He candidly discusses his early challenges—from a grueling year-long job search to cobbling together freelance work—before landing his breakthrough opportunity at Complex Magazine.


The conversation explores Complex's fascinating evolution into a multimedia powerhouse, including its strategic pivot to digital video, e-commerce ventures, and innovative event experiences. Moksha also shares his ambitious vision for the brand's global expansion and diversification in an ever-changing media landscape.


Whether you're starting your career or navigating industry disruption, this episode offers honest perspective on perseverance, adaptation, and staying true to your professional passion.


For more marketing resources, check out nativedigital.com.

]]> Tue, 15 Apr 2025 09:00:00 -0500 Justin Watkins Justin Watkins 2752 In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Moksha Fitzgibbons, President at Complex, the leading digital media brand for Gen Z and millennials who are passionate about music, style, art and culture. 

Moksha shares valuable insights into how youth culture and emerging technologies have revolutionized media consumption, and why hard work, strategic networking, and relentless intellectual curiosity became his formula for success. He candidly discusses his early challenges—from a grueling year-long job search to cobbling together freelance work—before landing his breakthrough opportunity at Complex Magazine.


The conversation explores Complex's fascinating evolution into a multimedia powerhouse, including its strategic pivot to digital video, e-commerce ventures, and innovative event experiences. Moksha also shares his ambitious vision for the brand's global expansion and diversification in an ever-changing media landscape.


Whether you're starting your career or navigating industry disruption, this episode offers honest perspective on perseverance, adaptation, and staying true to your professional passion.


For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Jason Deelstra - SVP, Marketing & Experience at Sunrun 30 30 Jason Deelstra - SVP, Marketing & Experience at Sunrun full 7b5e17ca-1930-47a5-ae17-c4820e46e286 https://share.transistor.fm/s/b49c9863 Join us as we explore the entrepreneurial evolution of Jason Deelstra, whose marketing prowess began with selling Rice Krispies treats as a child and blossomed into an impressive career shaping recognizable brands. 

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jason Deelstra, SVP, Marketing & Experience at Sunrun, the #1 clean energy provider for solar as a subscription. Jason shares his strategic path through business school, where hands-on projects with Nike and the Utah Jazz laid the foundation for his marketing philosophy.

This episode offers valuable insights into Jason's vision for authentic brand storytelling, including his ambitious work at Sunrun, where he's redefining solar energy as a lifestyle choice that resonates deeply with customers. Whether you're a marketing professional or business enthusiast, Jason's journey demonstrates how creativity and strategic thinking can elevate brands to new heights. 

For more marketing resources, check out nativedigital.com.

]]> Join us as we explore the entrepreneurial evolution of Jason Deelstra, whose marketing prowess began with selling Rice Krispies treats as a child and blossomed into an impressive career shaping recognizable brands. 

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jason Deelstra, SVP, Marketing & Experience at Sunrun, the #1 clean energy provider for solar as a subscription. Jason shares his strategic path through business school, where hands-on projects with Nike and the Utah Jazz laid the foundation for his marketing philosophy.

This episode offers valuable insights into Jason's vision for authentic brand storytelling, including his ambitious work at Sunrun, where he's redefining solar energy as a lifestyle choice that resonates deeply with customers. Whether you're a marketing professional or business enthusiast, Jason's journey demonstrates how creativity and strategic thinking can elevate brands to new heights. 

For more marketing resources, check out nativedigital.com.

]]> Tue, 01 Apr 2025 12:20:39 -0500 Justin Watkins Justin Watkins 2824 Join us as we explore the entrepreneurial evolution of Jason Deelstra, whose marketing prowess began with selling Rice Krispies treats as a child and blossomed into an impressive career shaping recognizable brands. 

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jason Deelstra, SVP, Marketing & Experience at Sunrun, the #1 clean energy provider for solar as a subscription. Jason shares his strategic path through business school, where hands-on projects with Nike and the Utah Jazz laid the foundation for his marketing philosophy.

This episode offers valuable insights into Jason's vision for authentic brand storytelling, including his ambitious work at Sunrun, where he's redefining solar energy as a lifestyle choice that resonates deeply with customers. Whether you're a marketing professional or business enthusiast, Jason's journey demonstrates how creativity and strategic thinking can elevate brands to new heights. 

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Cristy Hatter - VP of Brand at Lectric eBikes 29 29 Cristy Hatter - VP of Brand at Lectric eBikes full 04ffd5d7-7c75-45a0-aa5c-c5511ede034c https://share.transistor.fm/s/45dbb292 Dive into the remarkable career journey of Cristy Hatter, a marketing maverick who has transformed brands and built impressive business success across multiple industries. 

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Cristy Hatter, VP of Brand at Lectric eBikes, the fastest-growing electric bike company in the nation.  From her roots in music and design to becoming a powerhouse marketing strategist, Cristy shares insights from her 12-year experience at Red Raider Outfitter, her pivotal roles at Texas Tech University's marketing department, and her groundbreaking work with major brands like Solo Stove and Lectric eBikes Company.

Discover how Cristy helped scale Solo Stove from $100 million to $400 million through innovative customer loyalty and viral marketing strategies. Learn about her approach to value-based branding and the critical importance of attention to detail in achieving remarkable business growth. This episode offers a fascinating look at how creative problem-solving and adaptability can drive career success across diverse marketing landscapes. 

For more marketing resources, check out nativedigital.com.

]]> Dive into the remarkable career journey of Cristy Hatter, a marketing maverick who has transformed brands and built impressive business success across multiple industries. 

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Cristy Hatter, VP of Brand at Lectric eBikes, the fastest-growing electric bike company in the nation.  From her roots in music and design to becoming a powerhouse marketing strategist, Cristy shares insights from her 12-year experience at Red Raider Outfitter, her pivotal roles at Texas Tech University's marketing department, and her groundbreaking work with major brands like Solo Stove and Lectric eBikes Company.

Discover how Cristy helped scale Solo Stove from $100 million to $400 million through innovative customer loyalty and viral marketing strategies. Learn about her approach to value-based branding and the critical importance of attention to detail in achieving remarkable business growth. This episode offers a fascinating look at how creative problem-solving and adaptability can drive career success across diverse marketing landscapes. 

For more marketing resources, check out nativedigital.com.

]]> Tue, 25 Mar 2025 11:02:30 -0500 Justin Watkins Justin Watkins 3816 Dive into the remarkable career journey of Cristy Hatter, a marketing maverick who has transformed brands and built impressive business success across multiple industries. 

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Cristy Hatter, VP of Brand at Lectric eBikes, the fastest-growing electric bike company in the nation.  From her roots in music and design to becoming a powerhouse marketing strategist, Cristy shares insights from her 12-year experience at Red Raider Outfitter, her pivotal roles at Texas Tech University's marketing department, and her groundbreaking work with major brands like Solo Stove and Lectric eBikes Company.

Discover how Cristy helped scale Solo Stove from $100 million to $400 million through innovative customer loyalty and viral marketing strategies. Learn about her approach to value-based branding and the critical importance of attention to detail in achieving remarkable business growth. This episode offers a fascinating look at how creative problem-solving and adaptability can drive career success across diverse marketing landscapes. 

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Jen Rapp - Door Dash > Klaviyo > Superside 28 28 Jen Rapp - Door Dash > Klaviyo > Superside full ce1bdcb5-7faa-4c32-b7fd-5c0cdbc82f5f https://share.transistor.fm/s/303bc7df Marketing isn't just about tactics—it's about listening deeply and creating meaningful connections across diverse industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jen Rapp, CMO at Superside, the world's leading AI-powered creative service. Jen shares her career journey--highlighting her 10-year journey at Patagonia, running product PR to managing global communications. She eventually transitions from her brand-oriented role at Patagonia to a performance-driven role at DoorDash and then to Klaviyo, a B2B SaaS company. In this episode, you will hear Jen share the importance of passion and gaining industry knowledge, sharing how she talked her way into roles and learned from mentors.

Key takeaways? Immerse yourself in your industry, build authentic relationships, and embrace cross-functional partnerships. Success lies in curiosity, adaptability, and the courage to talk your way into opportunities.

For more marketing resources, check out nativedigital.com.

]]> Marketing isn't just about tactics—it's about listening deeply and creating meaningful connections across diverse industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jen Rapp, CMO at Superside, the world's leading AI-powered creative service. Jen shares her career journey--highlighting her 10-year journey at Patagonia, running product PR to managing global communications. She eventually transitions from her brand-oriented role at Patagonia to a performance-driven role at DoorDash and then to Klaviyo, a B2B SaaS company. In this episode, you will hear Jen share the importance of passion and gaining industry knowledge, sharing how she talked her way into roles and learned from mentors.

Key takeaways? Immerse yourself in your industry, build authentic relationships, and embrace cross-functional partnerships. Success lies in curiosity, adaptability, and the courage to talk your way into opportunities.

For more marketing resources, check out nativedigital.com.

]]> Tue, 11 Mar 2025 07:00:00 -0500 Justin Watkins Justin Watkins 2850 Marketing isn't just about tactics—it's about listening deeply and creating meaningful connections across diverse industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jen Rapp, CMO at Superside, the world's leading AI-powered creative service. Jen shares her career journey--highlighting her 10-year journey at Patagonia, running product PR to managing global communications. She eventually transitions from her brand-oriented role at Patagonia to a performance-driven role at DoorDash and then to Klaviyo, a B2B SaaS company. In this episode, you will hear Jen share the importance of passion and gaining industry knowledge, sharing how she talked her way into roles and learned from mentors.

Key takeaways? Immerse yourself in your industry, build authentic relationships, and embrace cross-functional partnerships. Success lies in curiosity, adaptability, and the courage to talk your way into opportunities.

For more marketing resources, check out nativedigital.com.

]]> marketing, mentorship, performance, messaging No Jon Shanahan - VP, Marketing at TRX 27 27 Jon Shanahan - VP, Marketing at TRX full e7def69d-e243-4f30-a7cb-2b4d6a89474e https://share.transistor.fm/s/469ecb8e Career development isn't just about degrees—it's about pursuing passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jon Shanahan, VP, Marketing at TRX, a company providing world-class equipment, training & education to empower movement for every body. Our guest reveals his early obsession with buying laptops and hard drives, leading to a 15-inch MacBook Pro purchase for college. The transition to Mac OS from Windows changed his brain chemistry and sparked a deep interest in design philosophy. Discovering innovators like Steve Jobs and Jony Ive led him down a rabbit hole of learning about design and marketing. This epiphany moment in college led him to pursue a career in graphic design and marketing. 

Key takeaways? Value mentorship, prioritize hands-on experience, and commit to continuous self-education. Success lies in sales acumen, collaborative problem-solving, and data-driven content creation.

For more marketing resources, check out nativedigital.com

]]> Career development isn't just about degrees—it's about pursuing passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jon Shanahan, VP, Marketing at TRX, a company providing world-class equipment, training & education to empower movement for every body. Our guest reveals his early obsession with buying laptops and hard drives, leading to a 15-inch MacBook Pro purchase for college. The transition to Mac OS from Windows changed his brain chemistry and sparked a deep interest in design philosophy. Discovering innovators like Steve Jobs and Jony Ive led him down a rabbit hole of learning about design and marketing. This epiphany moment in college led him to pursue a career in graphic design and marketing. 

Key takeaways? Value mentorship, prioritize hands-on experience, and commit to continuous self-education. Success lies in sales acumen, collaborative problem-solving, and data-driven content creation.

For more marketing resources, check out nativedigital.com

]]> Tue, 25 Feb 2025 11:32:28 -0600 Justin Watkins Justin Watkins 2676 Career development isn't just about degrees—it's about pursuing passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jon Shanahan, VP, Marketing at TRX, a company providing world-class equipment, training & education to empower movement for every body. Our guest reveals his early obsession with buying laptops and hard drives, leading to a 15-inch MacBook Pro purchase for college. The transition to Mac OS from Windows changed his brain chemistry and sparked a deep interest in design philosophy. Discovering innovators like Steve Jobs and Jony Ive led him down a rabbit hole of learning about design and marketing. This epiphany moment in college led him to pursue a career in graphic design and marketing. 

Key takeaways? Value mentorship, prioritize hands-on experience, and commit to continuous self-education. Success lies in sales acumen, collaborative problem-solving, and data-driven content creation.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Marcelo Kertesz - CMO at MANSCAPED 26 26 Marcelo Kertesz - CMO at MANSCAPED full 77d20890-57ef-4764-9729-df83ed5371b6 https://share.transistor.fm/s/2b474553 Marketing isn't just about campaigns—it's about transforming varied experiences into powerful brand stories.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Marcelo Kertesz, CMO at MANSCAPED. Our guest reveals how diverse experiences shape innovative brand leadership. Growing up, he was inspired by his father's political campaign and Disney World's branding. After working in Brazil, he moved to Sao Paulo for a prestigious advertising school and interned with his father's campaign team. He then led six presidential campaigns in five countries, winning six out of seven elections. Tired from the intense political work, he moved to the US, enrolled in product design school, and eventually joined MANSCAPED. Marcelo emphasized the importance of strategic thinking, over-delivering, and adapting to new opportunities in his career.

Key takeaways? Embrace unexpected paths, think strategically, and consistently over-deliver. Success lies in adaptability, seizing opportunities, and applying cross-industry insights.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about campaigns—it's about transforming varied experiences into powerful brand stories.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Marcelo Kertesz, CMO at MANSCAPED. Our guest reveals how diverse experiences shape innovative brand leadership. Growing up, he was inspired by his father's political campaign and Disney World's branding. After working in Brazil, he moved to Sao Paulo for a prestigious advertising school and interned with his father's campaign team. He then led six presidential campaigns in five countries, winning six out of seven elections. Tired from the intense political work, he moved to the US, enrolled in product design school, and eventually joined MANSCAPED. Marcelo emphasized the importance of strategic thinking, over-delivering, and adapting to new opportunities in his career.

Key takeaways? Embrace unexpected paths, think strategically, and consistently over-deliver. Success lies in adaptability, seizing opportunities, and applying cross-industry insights.

For more marketing resources, check out nativedigital.com

]]> Tue, 18 Feb 2025 11:21:13 -0600 Justin Watkins Justin Watkins 3027 Marketing isn't just about campaigns—it's about transforming varied experiences into powerful brand stories.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Marcelo Kertesz, CMO at MANSCAPED. Our guest reveals how diverse experiences shape innovative brand leadership. Growing up, he was inspired by his father's political campaign and Disney World's branding. After working in Brazil, he moved to Sao Paulo for a prestigious advertising school and interned with his father's campaign team. He then led six presidential campaigns in five countries, winning six out of seven elections. Tired from the intense political work, he moved to the US, enrolled in product design school, and eventually joined MANSCAPED. Marcelo emphasized the importance of strategic thinking, over-delivering, and adapting to new opportunities in his career.

Key takeaways? Embrace unexpected paths, think strategically, and consistently over-deliver. Success lies in adaptability, seizing opportunities, and applying cross-industry insights.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Wyatt Ewing - CEO & Founder at Ice Barrel 25 25 Wyatt Ewing - CEO & Founder at Ice Barrel full 0f7f91c6-b817-4660-bf45-5733d706dd5c https://share.transistor.fm/s/edc95cca Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy. 

Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.

For more marketing resources, check out nativedigital.com

]]> Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy. 

Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.

For more marketing resources, check out nativedigital.com

]]> Tue, 21 Jan 2025 11:00:00 -0600 Justin Watkins Justin Watkins 3343 Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy. 

Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Aron North - Taco Bell > Mint Mobile 24 24 Aron North - Taco Bell > Mint Mobile full 32b25e8c-1f16-43ae-8c7f-3d0f2e99800a https://share.transistor.fm/s/0e784ffd Marketing isn't just about campaigns—it's about solving problems and creating transformative brand moments.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile. 

Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about campaigns—it's about solving problems and creating transformative brand moments.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile. 

Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role.

For more marketing resources, check out nativedigital.com

]]> Tue, 17 Dec 2024 07:00:00 -0600 Justin Watkins Justin Watkins 2446 Marketing isn't just about campaigns—it's about solving problems and creating transformative brand moments.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile. 

Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Kris Heineman - Director of Marketing at Pelican 23 23 Kris Heineman - Director of Marketing at Pelican full a69e56cb-6003-481b-89c0-b28aae93e34f https://share.transistor.fm/s/ff194219 Marketing isn't just about metrics—it's about the balance between creativity and analytics to create meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.
Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others.

Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about metrics—it's about the balance between creativity and analytics to create meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.
Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others.

Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development.

For more marketing resources, check out nativedigital.com

]]> Tue, 10 Dec 2024 07:00:00 -0600 Justin Watkins Justin Watkins 2066 Marketing isn't just about metrics—it's about the balance between creativity and analytics to create meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.
Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others.

Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Rick Loughery - VP Global Marketing at GoPro 22 22 Rick Loughery - VP Global Marketing at GoPro full 71254a5a-e839-4793-a0f8-65611b2f2f7c https://share.transistor.fm/s/c14fcd4d Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation. 

Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation. 

Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics.

For more marketing resources, check out nativedigital.com

]]> Tue, 03 Dec 2024 09:12:04 -0600 Justin Watkins Justin Watkins 2747 Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation. 

Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Greg Randolph - VP Marketing at DECKED 21 21 Greg Randolph - VP Marketing at DECKED full d35db278-f1c5-42b0-953d-ecc4c15028e1 https://share.transistor.fm/s/b199f891 Entrepreneurship isn't just about ideas—it's about creating transformative experiences and solving problems creatively.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Randolph, VP of Marketing at DECKED, a company that designs innovative storage and organization solutions for pickup trucks and cargo vans. Greg shared his career journey from college to professional sports, carpentry, and marketing, revealing how diverse experiences and unconventional thinking drive entrepreneurial success. 

Key takeaways? Embrace diverse career paths, prioritize team culture, and learn from every opportunity. Success lies in taking calculated risks, handling criticism, and empowering team members. 

For more marketing resources, check out nativedigital.com

]]> Entrepreneurship isn't just about ideas—it's about creating transformative experiences and solving problems creatively.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Randolph, VP of Marketing at DECKED, a company that designs innovative storage and organization solutions for pickup trucks and cargo vans. Greg shared his career journey from college to professional sports, carpentry, and marketing, revealing how diverse experiences and unconventional thinking drive entrepreneurial success. 

Key takeaways? Embrace diverse career paths, prioritize team culture, and learn from every opportunity. Success lies in taking calculated risks, handling criticism, and empowering team members. 

For more marketing resources, check out nativedigital.com

]]> Thu, 21 Nov 2024 09:59:38 -0600 Justin Watkins Justin Watkins 2509 Entrepreneurship isn't just about ideas—it's about creating transformative experiences and solving problems creatively.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Randolph, VP of Marketing at DECKED, a company that designs innovative storage and organization solutions for pickup trucks and cargo vans. Greg shared his career journey from college to professional sports, carpentry, and marketing, revealing how diverse experiences and unconventional thinking drive entrepreneurial success. 

Key takeaways? Embrace diverse career paths, prioritize team culture, and learn from every opportunity. Success lies in taking calculated risks, handling criticism, and empowering team members. 

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Elizabeth Kelly - VP, Marketing at Mariner Wealth 20 20 Elizabeth Kelly - VP, Marketing at Mariner Wealth full 00fa9d31-2f92-45d4-9ad4-0882147ecc01 https://share.transistor.fm/s/95a8e0f3 Marketing isn't just about messaging—it's about serving clients with integrity while nurturing the next generation of leaders.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Elizabeth Kelly, Vice President, Marketing at Mariner Wealth. She discusses her transition from journalism to marketing, emphasizing the transferable skills between the two fields, such as storytelling, truth-telling, and relationship-building. Kelly also shares her experiences in high-pressure environments, including covering 9/11 and working in a newsroom during a tornado. She stresses the value of coaching and mentoring, noting that her greatest career investment has been in developing her team. 

Key takeaways? Leverage storytelling skills, prioritize honest relationships, and invest in team development. Success lies in continuous learning, mentorship, and grace under pressure.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about messaging—it's about serving clients with integrity while nurturing the next generation of leaders.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Elizabeth Kelly, Vice President, Marketing at Mariner Wealth. She discusses her transition from journalism to marketing, emphasizing the transferable skills between the two fields, such as storytelling, truth-telling, and relationship-building. Kelly also shares her experiences in high-pressure environments, including covering 9/11 and working in a newsroom during a tornado. She stresses the value of coaching and mentoring, noting that her greatest career investment has been in developing her team. 

Key takeaways? Leverage storytelling skills, prioritize honest relationships, and invest in team development. Success lies in continuous learning, mentorship, and grace under pressure.

For more marketing resources, check out nativedigital.com

]]> Tue, 12 Nov 2024 07:00:00 -0600 Justin Watkins Justin Watkins 1885 Marketing isn't just about messaging—it's about serving clients with integrity while nurturing the next generation of leaders.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Elizabeth Kelly, Vice President, Marketing at Mariner Wealth. She discusses her transition from journalism to marketing, emphasizing the transferable skills between the two fields, such as storytelling, truth-telling, and relationship-building. Kelly also shares her experiences in high-pressure environments, including covering 9/11 and working in a newsroom during a tornado. She stresses the value of coaching and mentoring, noting that her greatest career investment has been in developing her team. 

Key takeaways? Leverage storytelling skills, prioritize honest relationships, and invest in team development. Success lies in continuous learning, mentorship, and grace under pressure.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Mike Nett - Pepsi > Amazon > Collectors > eBay 19 19 Mike Nett - Pepsi > Amazon > Collectors > eBay full 987a6037-d6bf-4ff4-b5d4-19e8747a8d34 https://share.transistor.fm/s/3b89dfb1 E-commerce leadership isn't just about sales—it's about creating seamless experiences that connect people with their passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Nett, General Manager of Trading Cards and Sports Memorabilia at eBay. From Pepsi to collectibles, Mike reveals his journey through ecommerce and how customer obsession shapes trading card and memorabilia success at eBay. 

Key takeaways? Understand collector psychology, maintain consistent processes, and prioritize user experience. Success lies in embracing opportunities, seeking mentorship, and refining platform functionality.

For more marketing resources, check out nativedigital.com

]]> E-commerce leadership isn't just about sales—it's about creating seamless experiences that connect people with their passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Nett, General Manager of Trading Cards and Sports Memorabilia at eBay. From Pepsi to collectibles, Mike reveals his journey through ecommerce and how customer obsession shapes trading card and memorabilia success at eBay. 

Key takeaways? Understand collector psychology, maintain consistent processes, and prioritize user experience. Success lies in embracing opportunities, seeking mentorship, and refining platform functionality.

For more marketing resources, check out nativedigital.com

]]> Tue, 05 Nov 2024 07:00:00 -0600 Justin Watkins Justin Watkins 2525 E-commerce leadership isn't just about sales—it's about creating seamless experiences that connect people with their passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Nett, General Manager of Trading Cards and Sports Memorabilia at eBay. From Pepsi to collectibles, Mike reveals his journey through ecommerce and how customer obsession shapes trading card and memorabilia success at eBay. 

Key takeaways? Understand collector psychology, maintain consistent processes, and prioritize user experience. Success lies in embracing opportunities, seeking mentorship, and refining platform functionality.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Alexandre Douzet - CEO at Pumpkin 18 18 Alexandre Douzet - CEO at Pumpkin full 210bb61f-af42-483d-935b-bf1b9da3fece https://share.transistor.fm/s/d9171556 Entrepreneurship isn't just about ideas—it's about evolving with your company and nurturing a skilled team.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Alexandre Douzet, CEO of Pumpkin®, one of the fastest growing pet insurance and wellness brands in the U.S. He discusses his background as a CEO of a pet healthcare insurance company and his history as a serial entrepreneur, having built three companies.  He also reveals insights on problem-solving, leadership, and building innovative brands. 

Key takeaways? Focus on real issues, master the art of branding, and invest in talent development. Success lies in market foresight, mission alignment, and hands-on leadership.

For more marketing resources, check out nativedigital.com

]]> Entrepreneurship isn't just about ideas—it's about evolving with your company and nurturing a skilled team.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Alexandre Douzet, CEO of Pumpkin®, one of the fastest growing pet insurance and wellness brands in the U.S. He discusses his background as a CEO of a pet healthcare insurance company and his history as a serial entrepreneur, having built three companies.  He also reveals insights on problem-solving, leadership, and building innovative brands. 

Key takeaways? Focus on real issues, master the art of branding, and invest in talent development. Success lies in market foresight, mission alignment, and hands-on leadership.

For more marketing resources, check out nativedigital.com

]]> Tue, 08 Oct 2024 07:00:00 -0500 Justin Watkins Justin Watkins 2588 Entrepreneurship isn't just about ideas—it's about evolving with your company and nurturing a skilled team.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Alexandre Douzet, CEO of Pumpkin®, one of the fastest growing pet insurance and wellness brands in the U.S. He discusses his background as a CEO of a pet healthcare insurance company and his history as a serial entrepreneur, having built three companies.  He also reveals insights on problem-solving, leadership, and building innovative brands. 

Key takeaways? Focus on real issues, master the art of branding, and invest in talent development. Success lies in market foresight, mission alignment, and hands-on leadership.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Ann Hand - Chairman & CEO at Super League Gaming 17 17 Ann Hand - Chairman & CEO at Super League Gaming full 578a5530-e610-4485-9254-9ca1324d4c33 https://share.transistor.fm/s/f5009ec4 Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups. 

Key takeaways?

  • Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.
  • Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.
  • Strive to be a change agent and positive influence, regardless of one's position in the organization.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups. 

Key takeaways?

  • Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.
  • Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.
  • Strive to be a change agent and positive influence, regardless of one's position in the organization.

For more marketing resources, check out nativedigital.com

]]> Tue, 01 Oct 2024 07:00:00 -0500 Justin Watkins Justin Watkins 2674 Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups. 

Key takeaways?

  • Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.
  • Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.
  • Strive to be a change agent and positive influence, regardless of one's position in the organization.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Greg Fass - VP Marketing at Liquid Death 16 16 Greg Fass - VP Marketing at Liquid Death full 555c5818-3bb5-438b-9be4-b9f485b45fa3 https://share.transistor.fm/s/14e81027 Marketing isn't just about selling products—it's about crafting memorable experiences that resonate and entertain.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising,  revealing how unconventional experiences shape innovative marketing strategies. 

Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about selling products—it's about crafting memorable experiences that resonate and entertain.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising,  revealing how unconventional experiences shape innovative marketing strategies. 

Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.

For more marketing resources, check out nativedigital.com

]]> Tue, 17 Sep 2024 09:55:10 -0500 Justin Watkins Justin Watkins 3959 Marketing isn't just about selling products—it's about crafting memorable experiences that resonate and entertain.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising,  revealing how unconventional experiences shape innovative marketing strategies. 

Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Melissa Beltrame - Hallmark > nbkc bank 15 15 Melissa Beltrame - Hallmark > nbkc bank full 0c35daa1-dd37-49da-8aa8-3df8d2513104 https://share.transistor.fm/s/5a30c975 Marketing isn't just about creativity—it's about navigating the delicate balance between innovation and security in evolving industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Melissa Beltrame, Marketing Director, SVP at NBKC Bank. She charts her course from Fine Arts to FinTech, revealing insights from her time at Hallmark to now banking.

Key takeaways? Master communication, embrace openness, and blend industry expertise with compassionate leadership. Success lies in curiosity, thorough preparation, and strategic networking.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about creativity—it's about navigating the delicate balance between innovation and security in evolving industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Melissa Beltrame, Marketing Director, SVP at NBKC Bank. She charts her course from Fine Arts to FinTech, revealing insights from her time at Hallmark to now banking.

Key takeaways? Master communication, embrace openness, and blend industry expertise with compassionate leadership. Success lies in curiosity, thorough preparation, and strategic networking.

For more marketing resources, check out nativedigital.com

]]> Tue, 03 Sep 2024 07:00:00 -0500 Justin Watkins Justin Watkins 1655 Marketing isn't just about creativity—it's about navigating the delicate balance between innovation and security in evolving industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Melissa Beltrame, Marketing Director, SVP at NBKC Bank. She charts her course from Fine Arts to FinTech, revealing insights from her time at Hallmark to now banking.

Key takeaways? Master communication, embrace openness, and blend industry expertise with compassionate leadership. Success lies in curiosity, thorough preparation, and strategic networking.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Karina Kogan - Evite > Warner > Peloton > Oura > Infinite Reality 14 14 Karina Kogan - Evite > Warner > Peloton > Oura > Infinite Reality full 4d2a750f-cb12-4f3b-8c1f-75632696d197 https://share.transistor.fm/s/bcbe4f7a Marketing isn't just about traditional strategies—it's about applying diverse knowledge to drive innovation.

In our latest episode, we are joined by Karina Kogan, CMO at Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through AI and immersive technologies. She shares her unique journey from political science and art history to working at tech marketing powerhouses like IAC, Warner Media, and Peloton, noting the challenges and rewards of each role.

Key takeaways? Leverage transferable skills, prioritize impact-driven work, and embrace emerging technologies. Success lies in relationship building, tenacity, and continuous adaptation.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about traditional strategies—it's about applying diverse knowledge to drive innovation.

In our latest episode, we are joined by Karina Kogan, CMO at Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through AI and immersive technologies. She shares her unique journey from political science and art history to working at tech marketing powerhouses like IAC, Warner Media, and Peloton, noting the challenges and rewards of each role.

Key takeaways? Leverage transferable skills, prioritize impact-driven work, and embrace emerging technologies. Success lies in relationship building, tenacity, and continuous adaptation.

For more marketing resources, check out nativedigital.com

]]> Tue, 27 Aug 2024 12:12:42 -0500 Justin Watkins Justin Watkins 3465 Marketing isn't just about traditional strategies—it's about applying diverse knowledge to drive innovation.

In our latest episode, we are joined by Karina Kogan, CMO at Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through AI and immersive technologies. She shares her unique journey from political science and art history to working at tech marketing powerhouses like IAC, Warner Media, and Peloton, noting the challenges and rewards of each role.

Key takeaways? Leverage transferable skills, prioritize impact-driven work, and embrace emerging technologies. Success lies in relationship building, tenacity, and continuous adaptation.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Jack Gazdik - Level20 at Progressive Insurance 13 13 Jack Gazdik - Level20 at Progressive Insurance full dba88979-1072-4249-9ad6-60b56654bb6e https://share.transistor.fm/s/8603c226 Marketing isn't just about tactics—

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jack Gazdik, Growth Marketing Manager at Level20, the new business incubator of Progressive Insurance, with the goal of establishing product-market fit and bringing businesses to scale. Gazdik shares his unique experience leading go-to-market strategies for early-stage startups. He also highlights the interconnectedness of decisions in early-stage businesses and the ability to evolve with the landscape.

Key takeaways? Embrace holistic marketing, prioritize brand building for customer trust, and balance short-term gains with long-term vision. Success lies in networking, continuous learning, and adaptability.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about tactics—

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jack Gazdik, Growth Marketing Manager at Level20, the new business incubator of Progressive Insurance, with the goal of establishing product-market fit and bringing businesses to scale. Gazdik shares his unique experience leading go-to-market strategies for early-stage startups. He also highlights the interconnectedness of decisions in early-stage businesses and the ability to evolve with the landscape.

Key takeaways? Embrace holistic marketing, prioritize brand building for customer trust, and balance short-term gains with long-term vision. Success lies in networking, continuous learning, and adaptability.

For more marketing resources, check out nativedigital.com

]]> Tue, 20 Aug 2024 11:22:43 -0500 Justin Watkins Justin Watkins 2601 Marketing isn't just about tactics—

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jack Gazdik, Growth Marketing Manager at Level20, the new business incubator of Progressive Insurance, with the goal of establishing product-market fit and bringing businesses to scale. Gazdik shares his unique experience leading go-to-market strategies for early-stage startups. He also highlights the interconnectedness of decisions in early-stage businesses and the ability to evolve with the landscape.

Key takeaways? Embrace holistic marketing, prioritize brand building for customer trust, and balance short-term gains with long-term vision. Success lies in networking, continuous learning, and adaptability.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Sam Meers - EVP, Health Innovations at BarkleyOKRP 12 12 Sam Meers - EVP, Health Innovations at BarkleyOKRP full 902d89b4-c6b6-48c8-bb69-5374151cbc9d https://share.transistor.fm/s/4fd8ff75 Marketing isn't just about skills—it's about building resilience and fostering meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Sam Meers, EVP, Health Innovations at BarkleyOKRP, one of the largest full-service independent advertising agencies in the United States. Throughout this episode, both shared powerful stories of overcoming personal and professional challenges that are sure to inspire.

Key takeaways? Embrace setbacks as opportunities for growth, cultivate mentorship relationships, and stay adaptable in the face of industry changes. Success stems from personal development, professional tenacity, and the ability to provide value at every career stage.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about skills—it's about building resilience and fostering meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Sam Meers, EVP, Health Innovations at BarkleyOKRP, one of the largest full-service independent advertising agencies in the United States. Throughout this episode, both shared powerful stories of overcoming personal and professional challenges that are sure to inspire.

Key takeaways? Embrace setbacks as opportunities for growth, cultivate mentorship relationships, and stay adaptable in the face of industry changes. Success stems from personal development, professional tenacity, and the ability to provide value at every career stage.

For more marketing resources, check out nativedigital.com

]]> Tue, 13 Aug 2024 10:20:58 -0500 Justin Watkins Justin Watkins 3328 Marketing isn't just about skills—it's about building resilience and fostering meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Sam Meers, EVP, Health Innovations at BarkleyOKRP, one of the largest full-service independent advertising agencies in the United States. Throughout this episode, both shared powerful stories of overcoming personal and professional challenges that are sure to inspire.

Key takeaways? Embrace setbacks as opportunities for growth, cultivate mentorship relationships, and stay adaptable in the face of industry changes. Success stems from personal development, professional tenacity, and the ability to provide value at every career stage.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Brian Martorana - SVP Sales & Marketing at TeamSupport 11 11 Brian Martorana - SVP Sales & Marketing at TeamSupport full d6c4a47c-178c-48ff-96de-9067e40bef15 https://share.transistor.fm/s/9fe1dbee Marketing isn't just about creativity—it's about being a strategic business partner.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Brian Martorana, SVP Sales & Marketing at TeamSupport, a premier ticketing and live chat solution designed to improve customer engagement. They share insider tips on aligning with CEOs, managing client expectations, and driving results.

Key takeaways? Master financial literacy, embrace data analysis, and lead with transparency. Success lies in prioritization, clear goals, and constant communication.

For more marketing resources, check out nativedigital.com

]]> Marketing isn't just about creativity—it's about being a strategic business partner.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Brian Martorana, SVP Sales & Marketing at TeamSupport, a premier ticketing and live chat solution designed to improve customer engagement. They share insider tips on aligning with CEOs, managing client expectations, and driving results.

Key takeaways? Master financial literacy, embrace data analysis, and lead with transparency. Success lies in prioritization, clear goals, and constant communication.

For more marketing resources, check out nativedigital.com

]]> Tue, 30 Jul 2024 10:04:55 -0500 Justin Watkins Justin Watkins 2254 Marketing isn't just about creativity—it's about being a strategic business partner.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Brian Martorana, SVP Sales & Marketing at TeamSupport, a premier ticketing and live chat solution designed to improve customer engagement. They share insider tips on aligning with CEOs, managing client expectations, and driving results.

Key takeaways? Master financial literacy, embrace data analysis, and lead with transparency. Success lies in prioritization, clear goals, and constant communication.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Callie England - Global Entrepreneurship Week and UMKC - Director of Brand Marketing 10 10 Callie England - Global Entrepreneurship Week and UMKC - Director of Brand Marketing full 9f960750-e4c1-4ead-ba22-3423a3928b3d https://share.transistor.fm/s/4dbe5ddf Career growth in marketing: It's about blending creativity with business acumen.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Callie England, Director of Brand Marketing at the University of Missouri - Kansas City, to discuss navigating leadership roles, balancing analysis and innovation, and staying adaptable.

Key takeaways? Embrace your unique perspective, manage confidence wisely, and tap into diverse talent pools. The future of marketing is curious, inclusive, and ever-evolving.

For more marketing resources, check out nativedigital.com

]]> Career growth in marketing: It's about blending creativity with business acumen.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Callie England, Director of Brand Marketing at the University of Missouri - Kansas City, to discuss navigating leadership roles, balancing analysis and innovation, and staying adaptable.

Key takeaways? Embrace your unique perspective, manage confidence wisely, and tap into diverse talent pools. The future of marketing is curious, inclusive, and ever-evolving.

For more marketing resources, check out nativedigital.com

]]> Wed, 17 Jul 2024 10:10:29 -0500 Justin Watkins Justin Watkins 2836 Career growth in marketing: It's about blending creativity with business acumen.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Callie England, Director of Brand Marketing at the University of Missouri - Kansas City, to discuss navigating leadership roles, balancing analysis and innovation, and staying adaptable.

Key takeaways? Embrace your unique perspective, manage confidence wisely, and tap into diverse talent pools. The future of marketing is curious, inclusive, and ever-evolving.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Mike Goff - Sprint > United Way > BarkleyOKRP > Goff + Marketing 9 9 Mike Goff - Sprint > United Way > BarkleyOKRP > Goff + Marketing full b7dfe711-de06-41b3-bd83-3b759287701c https://share.transistor.fm/s/9582d40f In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Goff, Founder of Goff + Marketing, to discuss their insights on brand management, marketing career progression, and the evolving nature of leadership in the post-COVID world.

In this episode, dive into the art and science of marketing, from understanding customers to balancing data-driven decisions with intuition, and gain valuable career development tips, mentorship advice, and passion-driven growth strategies.

For more marketing resources, check out nativedigital.com


]]> In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Goff, Founder of Goff + Marketing, to discuss their insights on brand management, marketing career progression, and the evolving nature of leadership in the post-COVID world.

In this episode, dive into the art and science of marketing, from understanding customers to balancing data-driven decisions with intuition, and gain valuable career development tips, mentorship advice, and passion-driven growth strategies.

For more marketing resources, check out nativedigital.com


]]> Tue, 25 Jun 2024 14:26:24 -0500 Justin Watkins Justin Watkins 2633 In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Goff, Founder of Goff + Marketing, to discuss their insights on brand management, marketing career progression, and the evolving nature of leadership in the post-COVID world.

In this episode, dive into the art and science of marketing, from understanding customers to balancing data-driven decisions with intuition, and gain valuable career development tips, mentorship advice, and passion-driven growth strategies.

For more marketing resources, check out nativedigital.com


]]> marketing, mentorship, performance, messaging No Lori Wiles - Sprint > Blue Cross > Lockton > GEHA 8 8 Lori Wiles - Sprint > Blue Cross > Lockton > GEHA full 467ff11a-16f2-422e-b53b-a1b904fbce0a https://share.transistor.fm/s/8791a591 In our latest episode of From Here To There, hear from Justin Watkins, CEO & Founder of Native Digital, and Lori Wiles, Founder of Fractional CMO, as they discuss their experiences in navigating career paths in various industries, emphasizing the importance of transferable skills, adaptability, and mentorship. 


They also discuss the unique challenges and opportunities of marketing for different business types, including small and medium-sized enterprises, established brands, and complex organizations. They stress the importance of understanding the business problem being solved and tailoring marketing strategies to specific needs, while also acknowledging the challenges of working with companies that may not have a clear understanding of their marketing strategy.


For more marketing resources, check out nativedigital.com

]]> In our latest episode of From Here To There, hear from Justin Watkins, CEO & Founder of Native Digital, and Lori Wiles, Founder of Fractional CMO, as they discuss their experiences in navigating career paths in various industries, emphasizing the importance of transferable skills, adaptability, and mentorship. 


They also discuss the unique challenges and opportunities of marketing for different business types, including small and medium-sized enterprises, established brands, and complex organizations. They stress the importance of understanding the business problem being solved and tailoring marketing strategies to specific needs, while also acknowledging the challenges of working with companies that may not have a clear understanding of their marketing strategy.


For more marketing resources, check out nativedigital.com

]]> Tue, 18 Jun 2024 07:00:00 -0500 Justin Watkins Justin Watkins 2869 In our latest episode of From Here To There, hear from Justin Watkins, CEO & Founder of Native Digital, and Lori Wiles, Founder of Fractional CMO, as they discuss their experiences in navigating career paths in various industries, emphasizing the importance of transferable skills, adaptability, and mentorship. 


They also discuss the unique challenges and opportunities of marketing for different business types, including small and medium-sized enterprises, established brands, and complex organizations. They stress the importance of understanding the business problem being solved and tailoring marketing strategies to specific needs, while also acknowledging the challenges of working with companies that may not have a clear understanding of their marketing strategy.


For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Estelle Mense - VP Marketing at Ascend Learning 7 7 Estelle Mense - VP Marketing at Ascend Learning full b50d6d2a-1739-4c67-8c0e-33dd5b4479cd https://share.transistor.fm/s/1b120625 In this episode, Estelle Mense, VP of Marketing at Ascend Learning, joins Justin Watkins, CEO & Founder of Native Digital, to discuss leadership skills, personal branding, and career progression in marketing. They emphasize focusing on people, seeking mentorship, and adapting to industry changes. The conversation covers the shift from storytelling to data-driven strategies, the challenges of transitioning into leadership, and the importance of staying engaged and learning from peers. They also share advice for the first five years of a career: build a strong toolkit of hard and soft skills, understand the business, and take calculated risks.


For more marketing resources, check out nativedigital.com


]]> In this episode, Estelle Mense, VP of Marketing at Ascend Learning, joins Justin Watkins, CEO & Founder of Native Digital, to discuss leadership skills, personal branding, and career progression in marketing. They emphasize focusing on people, seeking mentorship, and adapting to industry changes. The conversation covers the shift from storytelling to data-driven strategies, the challenges of transitioning into leadership, and the importance of staying engaged and learning from peers. They also share advice for the first five years of a career: build a strong toolkit of hard and soft skills, understand the business, and take calculated risks.


For more marketing resources, check out nativedigital.com


]]> Tue, 11 Jun 2024 07:00:00 -0500 Justin Watkins Justin Watkins 2760 In this episode, Estelle Mense, VP of Marketing at Ascend Learning, joins Justin Watkins, CEO & Founder of Native Digital, to discuss leadership skills, personal branding, and career progression in marketing. They emphasize focusing on people, seeking mentorship, and adapting to industry changes. The conversation covers the shift from storytelling to data-driven strategies, the challenges of transitioning into leadership, and the importance of staying engaged and learning from peers. They also share advice for the first five years of a career: build a strong toolkit of hard and soft skills, understand the business, and take calculated risks.


For more marketing resources, check out nativedigital.com


]]> marketing, mentorship, performance, messaging No Emily Elizabeth - VML > C2FO > OnSpring 6 6 Emily Elizabeth - VML > C2FO > OnSpring full f43695dd-238f-456e-8144-45fb2a9e1701 https://share.transistor.fm/s/001a10e8 In this episode, CEO and Founder of Native Digital, Justin Watkins hosts a dynamic conversation with Emily Elizabeth, VP, Marketing and Executive Team Leader at Onspring, who shares her journey from working in advertising agencies to client-side roles in B2B SaaS companies, teaching at a university, and then starting her own business. They discuss how creative ideas and business strategies work together, the differences between fast-paced and slower work environments, and the importance of being adaptable. This episode also delves into real-world examples of marketing principles, emphasizing the value of case studies and practical experiences.

For more marketing resources, check out nativedigital.com

]]> In this episode, CEO and Founder of Native Digital, Justin Watkins hosts a dynamic conversation with Emily Elizabeth, VP, Marketing and Executive Team Leader at Onspring, who shares her journey from working in advertising agencies to client-side roles in B2B SaaS companies, teaching at a university, and then starting her own business. They discuss how creative ideas and business strategies work together, the differences between fast-paced and slower work environments, and the importance of being adaptable. This episode also delves into real-world examples of marketing principles, emphasizing the value of case studies and practical experiences.

For more marketing resources, check out nativedigital.com

]]> Tue, 28 May 2024 10:52:27 -0500 Justin Watkins Justin Watkins 3143 In this episode, CEO and Founder of Native Digital, Justin Watkins hosts a dynamic conversation with Emily Elizabeth, VP, Marketing and Executive Team Leader at Onspring, who shares her journey from working in advertising agencies to client-side roles in B2B SaaS companies, teaching at a university, and then starting her own business. They discuss how creative ideas and business strategies work together, the differences between fast-paced and slower work environments, and the importance of being adaptable. This episode also delves into real-world examples of marketing principles, emphasizing the value of case studies and practical experiences.

For more marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No George Brooks - Founder, Crema 5 5 George Brooks - Founder, Crema full 4f0cd430-5813-4498-8684-d4a7b990bb4b https://share.transistor.fm/s/28966a86 George Brooks is the founder of Crema, a design and technology consultancy building custom software. He is well known for his uniquely empathetic approach to mentorship and leadership — tied together with design thinking. In this episode you'll hear Justin Watkins, CEO & Founder of Native digital, talk with George about being the business of replacing yourself by creating principles instead of policies, about surrounding yourself with the people you want to be influenced by, and even young talent building muscle memory through mimicking the work they're inspired by.

For more creative performance marketing resources, check out nativedigital.com

]]> George Brooks is the founder of Crema, a design and technology consultancy building custom software. He is well known for his uniquely empathetic approach to mentorship and leadership — tied together with design thinking. In this episode you'll hear Justin Watkins, CEO & Founder of Native digital, talk with George about being the business of replacing yourself by creating principles instead of policies, about surrounding yourself with the people you want to be influenced by, and even young talent building muscle memory through mimicking the work they're inspired by.

For more creative performance marketing resources, check out nativedigital.com

]]> Tue, 21 May 2024 12:34:14 -0500 Justin Watkins Justin Watkins 2919 George Brooks is the founder of Crema, a design and technology consultancy building custom software. He is well known for his uniquely empathetic approach to mentorship and leadership — tied together with design thinking. In this episode you'll hear Justin Watkins, CEO & Founder of Native digital, talk with George about being the business of replacing yourself by creating principles instead of policies, about surrounding yourself with the people you want to be influenced by, and even young talent building muscle memory through mimicking the work they're inspired by.

For more creative performance marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Brian Brooker - VP Global Creative at Garmin 4 4 Brian Brooker - VP Global Creative at Garmin full 677a5489-6324-49a3-a11a-6088dd6c81e6 https://share.transistor.fm/s/e160037d Mentorship is not just delegating tasks and telling a team what to do. In this episode, Brian Brooker, VP Global Creative at Garmin, talks about a true leadership mindset and how to get the most out of your marketing team — whether they are data and performance talent or creatives. 

For more growth marketing resources, check out nativedigital.com

]]> Mentorship is not just delegating tasks and telling a team what to do. In this episode, Brian Brooker, VP Global Creative at Garmin, talks about a true leadership mindset and how to get the most out of your marketing team — whether they are data and performance talent or creatives. 

For more growth marketing resources, check out nativedigital.com

]]> Mon, 13 May 2024 17:04:26 -0500 Justin Watkins Justin Watkins 2598 Mentorship is not just delegating tasks and telling a team what to do. In this episode, Brian Brooker, VP Global Creative at Garmin, talks about a true leadership mindset and how to get the most out of your marketing team — whether they are data and performance talent or creatives. 

For more growth marketing resources, check out nativedigital.com

]]> marketing, mentorship, performance, messaging No Paul Piggott - Virgin Mobile > Trupanion 3 3 Paul Piggott - Virgin Mobile > Trupanion full bdea9679-c640-4e56-979d-b16045992569 https://share.transistor.fm/s/5d8394dc If you've ever wondered how to combine the powers of creative and performance marketing, this episode is for you. Join CEO and Founder of Native Digital, Justin Watkins, and CMO Paul Piggott as they discuss how to deal with the demands placed on marketers in fast growth organizations. From high level concepts like incrementality and predictive models down to reverse engineering KPIs, there's something for every marketer no matter your career stage.

Check out more marketing resources at nativedigital.com

]]> If you've ever wondered how to combine the powers of creative and performance marketing, this episode is for you. Join CEO and Founder of Native Digital, Justin Watkins, and CMO Paul Piggott as they discuss how to deal with the demands placed on marketers in fast growth organizations. From high level concepts like incrementality and predictive models down to reverse engineering KPIs, there's something for every marketer no matter your career stage.

Check out more marketing resources at nativedigital.com

]]> Thu, 09 May 2024 10:01:28 -0500 Justin Watkins Justin Watkins 1788 If you've ever wondered how to combine the powers of creative and performance marketing, this episode is for you. Join CEO and Founder of Native Digital, Justin Watkins, and CMO Paul Piggott as they discuss how to deal with the demands placed on marketers in fast growth organizations. From high level concepts like incrementality and predictive models down to reverse engineering KPIs, there's something for every marketer no matter your career stage.

Check out more marketing resources at nativedigital.com

]]> marketing, mentorship, performance, messaging No Eden Bidani - Strategy & Copy at CAPE.Agency 2 2 Eden Bidani - Strategy & Copy at CAPE.Agency full 584b129c-b51c-4974-9f31-99c9cc7ab2ce https://share.transistor.fm/s/723d5f70 Join us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey.

Check out nativedigital.com for more marketing insights and resources.

]]> Join us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey.

Check out nativedigital.com for more marketing insights and resources.

]]> Mon, 29 Apr 2024 16:32:40 -0500 Justin Watkins Justin Watkins 2375 Join us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey.

Check out nativedigital.com for more marketing insights and resources.

]]> marketing, mentorship, performance, messaging No Gary Stein - CMO at Virtuo 1 1 Gary Stein - CMO at Virtuo full 55eddd6b-28cd-432f-8e4e-e6086056e76d https://share.transistor.fm/s/ab56ae19 Ever wondered how the best in the business turn challenges into opportunities?

Join us in our new podcast series "From Here To There" where our host, Justin Watkins, Founder & CEO of Native Digital engages with leading marketers to reveal their career paths, strategies, and the advice they swear by. In this episode we get into the challenges, breakthrough moments, and most important learnings that propelled Gary Stein, to be the CMO at Virtuo. 

Check out nativedigital.com for more marketing insights and resources.

]]> Ever wondered how the best in the business turn challenges into opportunities?

Join us in our new podcast series "From Here To There" where our host, Justin Watkins, Founder & CEO of Native Digital engages with leading marketers to reveal their career paths, strategies, and the advice they swear by. In this episode we get into the challenges, breakthrough moments, and most important learnings that propelled Gary Stein, to be the CMO at Virtuo. 

Check out nativedigital.com for more marketing insights and resources.

]]> Fri, 22 Mar 2024 12:10:20 -0500 Justin Watkins Justin Watkins 3215 Ever wondered how the best in the business turn challenges into opportunities?

Join us in our new podcast series "From Here To There" where our host, Justin Watkins, Founder & CEO of Native Digital engages with leading marketers to reveal their career paths, strategies, and the advice they swear by. In this episode we get into the challenges, breakthrough moments, and most important learnings that propelled Gary Stein, to be the CMO at Virtuo. 

Check out nativedigital.com for more marketing insights and resources.

]]> marketing, mentorship, performance, messaging No