<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/rss+xml" href="https://feeds.transistor.fm/founded" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>FOUNDED.</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/founded</itunes:new-feed-url>
    <description>Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery.</description>
    <copyright>© 2026 FOUNDED.</copyright>
    <podcast:guid>291827f7-b076-5b36-b298-dc4ee385b060</podcast:guid>
    <podcast:locked>yes</podcast:locked>
    <podcast:person role="Host" href="https://founded.transistor.fm/people/armijn-woudman" img="https://img.transistorcdn.com/bpFkY2JISXjQQw4193z_6lM6yWUGJ3b_3lRE_DoFA_4/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODZh/YWI1N2RiOWNmZjA4/ZDBiMzlkZWI4MDQ3/YzAxYi5wbmc.jpg">Armijn Woudman</podcast:person>
    <language>en</language>
    <pubDate>Thu, 02 Apr 2026 12:00:31 +0200</pubDate>
    <lastBuildDate>Thu, 02 Apr 2026 12:03:16 +0200</lastBuildDate>
    <image>
      <url>https://img.transistorcdn.com/KsVVmiKupw7e1Wx3LKYjjVLdVx98OYxC87_u3KcHmC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODYw/OGI1YTY1YjAyY2I2/ZGUxZTlmNTM4OWU4/OTlkNy5wbmc.jpg</url>
      <title>FOUNDED.</title>
    </image>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Investing"/>
    </itunes:category>
    <itunes:type>episodic</itunes:type>
    <itunes:author>FOUNDED.</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/KsVVmiKupw7e1Wx3LKYjjVLdVx98OYxC87_u3KcHmC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODYw/OGI1YTY1YjAyY2I2/ZGUxZTlmNTM4OWU4/OTlkNy5wbmc.jpg"/>
    <itunes:summary>Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery.</itunes:summary>
    <itunes:subtitle>Founded.</itunes:subtitle>
    <itunes:keywords>Founders, start-ups, scale-ups, Investments, finding, markets, Innovation, CEO, South Holland, the Netherlands, Rotterdam</itunes:keywords>
    <itunes:owner>
      <itunes:name>Armijn Woudman</itunes:name>
      <itunes:email>marketing@uprotterdam.com</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Kelly Ruigrok: Changing the world without an office</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Kelly Ruigrok: Changing the world without an office</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6be8f33a-8628-40b8-ba85-978eee2fce9b</guid>
      <link>https://share.transistor.fm/s/25146ff9</link>
      <description>
        <![CDATA[<p><strong>In this episode we listen to Kelly Ruigrock, founder of GSES. </strong>Kelly Ruigrok is the founder and CEO of the <em>Global Sustainable Enterprise System</em>, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode we listen to Kelly Ruigrock, founder of GSES. </strong>Kelly Ruigrok is the founder and CEO of the <em>Global Sustainable Enterprise System</em>, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Mar 2026 17:18:41 +0100</pubDate>
      <author>FOUNDED.</author>
      <enclosure url="https://media.transistor.fm/25146ff9/0252d62d.mp3" length="41298223" type="audio/mpeg"/>
      <itunes:author>FOUNDED.</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YNX4QnB1fcSy9MjjT1tbC5eZg_RbmZ78V74I0ug3tVs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYzE3/ZjIwMDA1MTc2Zjc4/NTBjZjkwZTEyN2Uy/ODZhZi5wbmc.jpg"/>
      <itunes:duration>2577</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>In this episode we listen to Kelly Ruigrock, founder of GSES. </strong>Kelly Ruigrok is the founder and CEO of the <em>Global Sustainable Enterprise System</em>, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.</p>]]>
      </itunes:summary>
      <itunes:keywords>GSES, Founder, CEO, Kelly Ruigrok, Founded, Founders, Rotterdam, </itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://founded.transistor.fm/people/armijn-woudman" img="https://img.transistorcdn.com/bpFkY2JISXjQQw4193z_6lM6yWUGJ3b_3lRE_DoFA_4/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODZh/YWI1N2RiOWNmZjA4/ZDBiMzlkZWI4MDQ3/YzAxYi5wbmc.jpg">Armijn Woudman</podcast:person>
      <podcast:person role="Host" href="https://founded.transistor.fm/people/jagoda-albin" img="https://img.transistorcdn.com/J7R7ZlTYSX0rZb9IIeJZqDY9KD7KyWwd0XxkFwpDlPI/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGEz/MGZhN2RhNTVhN2Iw/OGI5MTMxMGMwNDli/OGRjYS5qcGc.jpg">Jagoda Albin</podcast:person>
      <podcast:person role="Guest" href="https://gses-system.com/" img="https://img.transistorcdn.com/xy4Z6_P8liWZhcyeHrN2lOlq6jZRR5fF6lfZO2qbL7Y/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGFk/Mjk3NmQwNDZiMjg3/NGY3MTdjMGIyODVi/YWJiYy5qcGc.jpg">Kelly Ruigrok</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/25146ff9/transcription.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/25146ff9/transcription.srt" type="application/x-subrip" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/25146ff9/transcription.json" type="application/json" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/25146ff9/transcription.txt" type="text/plain"/>
      <podcast:transcript url="https://share.transistor.fm/s/25146ff9/transcription" type="text/html"/>
    </item>
  </channel>
</rss>
