FOUNDED. Transistor (https://transistor.fm) https://feeds.transistor.fm/founded Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery. © 2026 FOUNDED. 291827f7-b076-5b36-b298-dc4ee385b060 yes Armijn Woudman en Tue, 27 Oct 2026 13:26:00 +0100 Tue, 27 Oct 2026 13:33:17 +0100 https://img.transistorcdn.com/KsVVmiKupw7e1Wx3LKYjjVLdVx98OYxC87_u3KcHmC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODYw/OGI1YTY1YjAyY2I2/ZGUxZTlmNTM4OWU4/OTlkNy5wbmc.jpg FOUNDED. episodic FOUNDED. Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery. Founded. Founders, start-ups, scale-ups, Investments, finding, markets, Innovation, CEO, South Holland, the Netherlands, Rotterdam Armijn Woudman marketing@uprotterdam.com No No Sara Okhuijsen / OASYS NOW: Health Intelligence. Saving Lives. 8 8 Sara Okhuijsen / OASYS NOW: Health Intelligence. Saving Lives. full 51b36abb-a6e9-4cd8-9151-3de00bd4d637 https://share.transistor.fm/s/12239f70 Sara Okhuijsen never planned to become an entrepreneur. That changed when she was invited to join a promising startup. Today, she is co-founder and CTO of OASYS NOW. The company uses AI to help hospitals find the right patients for clinical trials while protecting patient privacy.


In this episode, Sara shares her journey from academia to entrepreneurship. She talks about the challenges of earning trust in healthcare and how an unexpected investor reference call led to their first customer.

We also explore what it took to win Slush 100, how Sara grew into her role as CTO, and how she kept going through months when success always seemed just around the corner.

]]> Sara Okhuijsen never planned to become an entrepreneur. That changed when she was invited to join a promising startup. Today, she is co-founder and CTO of OASYS NOW. The company uses AI to help hospitals find the right patients for clinical trials while protecting patient privacy.


In this episode, Sara shares her journey from academia to entrepreneurship. She talks about the challenges of earning trust in healthcare and how an unexpected investor reference call led to their first customer.

We also explore what it took to win Slush 100, how Sara grew into her role as CTO, and how she kept going through months when success always seemed just around the corner.

]]> Tue, 27 Oct 2026 13:26:00 +0100 FOUNDED. FOUNDED. 2775 Sara Okhuijsen never planned to become an entrepreneur. That changed when she was invited to join a promising startup. Today, she is co-founder and CTO of OASYS NOW. The company uses AI to help hospitals find the right patients for clinical trials while protecting patient privacy.


In this episode, Sara shares her journey from academia to entrepreneurship. She talks about the challenges of earning trust in healthcare and how an unexpected investor reference call led to their first customer.

We also explore what it took to win Slush 100, how Sara grew into her role as CTO, and how she kept going through months when success always seemed just around the corner.

]]> Clinical Trials, Patient Recruitment, HealthTech, AI in Healthcare, Health Data Intelligence No Armijn Woudman Sara Okhuijsen Daria Kozlova / Deep Breath: Behind the Data, There’s a Patient 7 7 Daria Kozlova / Deep Breath: Behind the Data, There’s a Patient full c635e7ee-4762-4c8a-a4c1-2483da6b2fee https://share.transistor.fm/s/fc7f503f Behind every data point is a patient. In this episode of Founded, Daria Kozlova, co-founder and CMO of Deep Breath, shares how a visit to an intensive care ward turned a marketing role into a personal mission. We explore building AI for healthcare, earning clinicians’ trust and finding the motivation to keep going when things get tough.

]]> Behind every data point is a patient. In this episode of Founded, Daria Kozlova, co-founder and CMO of Deep Breath, shares how a visit to an intensive care ward turned a marketing role into a personal mission. We explore building AI for healthcare, earning clinicians’ trust and finding the motivation to keep going when things get tough.

]]> Tue, 13 Oct 2026 13:14:59 +0200 FOUNDED. FOUNDED. 3258 Behind every data point is a patient. In this episode of Founded, Daria Kozlova, co-founder and CMO of Deep Breath, shares how a visit to an intensive care ward turned a marketing role into a personal mission. We explore building AI for healthcare, earning clinicians’ trust and finding the motivation to keep going when things get tough.

]]> Founders, start-ups, scale-ups, Investments, finding, markets, Innovation, CEO, South Holland, the Netherlands, Rotterdam No Armijn Woudman Daria Kozlova Maurice Jongmans / Online Payment Platform: The Power of Saying No 6 6 Maurice Jongmans / Online Payment Platform: The Power of Saying No full f468de63-7e71-4561-baae-6d922c241789 https://share.transistor.fm/s/eb1e61ed In this episode, we hear the story of Maurice Jongmans, CEO of Online Payment Platform. What started as a solution for online marketplaces grew into an international fintech company with more than 150 employees. Maurice explains how OPP turned complex regulations into business opportunities and secured major clients such as Marktplaats. We also talk about staying focused, daring to say no, building a diverse company culture, creating a healthy work-life balance, and OPP’s next step into physical payments.

]]> In this episode, we hear the story of Maurice Jongmans, CEO of Online Payment Platform. What started as a solution for online marketplaces grew into an international fintech company with more than 150 employees. Maurice explains how OPP turned complex regulations into business opportunities and secured major clients such as Marktplaats. We also talk about staying focused, daring to say no, building a diverse company culture, creating a healthy work-life balance, and OPP’s next step into physical payments.

]]> Tue, 22 Sep 2026 14:49:51 +0200 FOUNDED. FOUNDED. 2991 In this episode, we hear the story of Maurice Jongmans, CEO of Online Payment Platform. What started as a solution for online marketplaces grew into an international fintech company with more than 150 employees. Maurice explains how OPP turned complex regulations into business opportunities and secured major clients such as Marktplaats. We also talk about staying focused, daring to say no, building a diverse company culture, creating a healthy work-life balance, and OPP’s next step into physical payments.

]]> #Fintech #Founder #Delft #Payment No Armijn Woudman Maurice Jongmans Dylan Moerland / ever.day: Building an AI-Native Company 5 5 Dylan Moerland / ever.day: Building an AI-Native Company full 955d0eea-1c09-4c5e-be4e-f59ad8b692ef https://share.transistor.fm/s/e368cebc In this episode, we hear the story of Dylan Moerland, founder of ever.day. What started as a skills intelligence platform evolved into a company helping people services companies transform the way they make people decisions with AI. Dylan believes technology should augment people, not replace them, combining data and science with human judgment. We also talk about pivoting when the market changes, the highs and lows of entrepreneurship, taking true ownership, and building an AI-native company designed to scale.

]]> In this episode, we hear the story of Dylan Moerland, founder of ever.day. What started as a skills intelligence platform evolved into a company helping people services companies transform the way they make people decisions with AI. Dylan believes technology should augment people, not replace them, combining data and science with human judgment. We also talk about pivoting when the market changes, the highs and lows of entrepreneurship, taking true ownership, and building an AI-native company designed to scale.

]]> Wed, 26 Aug 2026 15:44:05 +0200 FOUNDED. FOUNDED. 3011 In this episode, we hear the story of Dylan Moerland, founder of ever.day. What started as a skills intelligence platform evolved into a company helping people services companies transform the way they make people decisions with AI. Dylan believes technology should augment people, not replace them, combining data and science with human judgment. We also talk about pivoting when the market changes, the highs and lows of entrepreneurship, taking true ownership, and building an AI-native company designed to scale.

]]> AI Transformation, Entrepreneurship, Startup, Founder, Human-Centered AI, People Decisions, Data-Driven Decision Making, ever.day No Armijn Woudman Dylan Moerland Mischulaikah Grune / Orthofoodie: Growing on my own terms 4 4 Mischulaikah Grune / Orthofoodie: Growing on my own terms full 6bec087a-b262-4818-9650-e13e278377c0 https://share.transistor.fm/s/a64f3005 In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

]]> In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

]]> Fri, 24 Jul 2026 10:12:04 +0200 FOUNDED. FOUNDED. 5110 In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

]]> HealthTech, Digital Health, Preventive Healthcare, Personalized Nutrition, Functional Medicine, Nutrition, Founder Story, Entrepreneurship, Startup, Women in Tech, Female Founder, AI in Healthcare, Health Innovation, Mission-Driven Business OrthoFoodie, Founded Podcast Up!Rotterdam, Scale-up , Tech for Good No Armijn Woudman Mischulaikah Grune Jaime Ascencio / Reefy: Starting before you're ready 3 3 Jaime Ascencio / Reefy: Starting before you're ready full 19510da4-b72f-42ac-84d4-cd2d39aba456 https://share.transistor.fm/s/3551539b In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

]]> In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

]]> Tue, 30 Jun 2026 11:58:25 +0200 FOUNDED. FOUNDED. 2555 In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

]]> Reefy, Founder, CEO, Jaime Ascencio, Founded, Founders, Rotterdam No Armijn Woudman Jagoda Albin Jaime Ascencio Thomas Petithuguenin / everox: Leaving corporate to build real impact 2 2 Thomas Petithuguenin / everox: Leaving corporate to build real impact full bef66fd4-e775-45f6-ac4a-0b21d11e0dad https://share.transistor.fm/s/b65057ac In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

]]> In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

]]> Tue, 12 May 2026 09:03:46 +0200 FOUNDED. FOUNDED. 1848 In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

]]> everox, Founder, CEO, Thomas Petithuguenin, Founded, Founders, Rotterdam No Armijn Woudman Jagoda Albin Thomas Petithuguenin Kelly Ruigrok / GSES: Changing the world without an office 1 1 Kelly Ruigrok / GSES: Changing the world without an office full 6be8f33a-8628-40b8-ba85-978eee2fce9b https://share.transistor.fm/s/25146ff9 In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

]]> In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

]]> Tue, 17 Mar 2026 17:18:41 +0100 FOUNDED. FOUNDED. 2577 In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

]]> GSES, Founder, CEO, Kelly Ruigrok, Founded, Founders, Rotterdam, No Armijn Woudman Jagoda Albin Kelly Ruigrok