Transistor (https://transistor.fm) https://feeds.transistor.fm/founded Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery. © 2026 FOUNDED. 291827f7-b076-5b36-b298-dc4ee385b060 yes Armijn Woudman en Fri, 24 Jul 2026 10:19:28 +0200 Fri, 24 Jul 2026 10:20:08 +0200 https://img.transistorcdn.com/KsVVmiKupw7e1Wx3LKYjjVLdVx98OYxC87_u3KcHmC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODYw/OGI1YTY1YjAyY2I2/ZGUxZTlmNTM4OWU4/OTlkNy5wbmc.jpg episodic FOUNDED. Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery. Founded. Founders, start-ups, scale-ups, Investments, finding, markets, Innovation, CEO, South Holland, the Netherlands, Rotterdam Armijn Woudman marketing@uprotterdam.com No No 4 4 Mischulaikah Grune: Growing on my own terms full 6bec087a-b262-4818-9650-e13e278377c0 https://share.transistor.fm/s/a64f3005 In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

]]> In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

]]> Fri, 24 Jul 2026 10:12:04 +0200 FOUNDED. FOUNDED. 5110 In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.

]]> HealthTech, Digital Health, Preventive Healthcare, Personalized Nutrition, Functional Medicine, Nutrition, Founder Story, Entrepreneurship, Startup, Women in Tech, Female Founder, AI in Healthcare, Health Innovation, Mission-Driven Business OrthoFoodie, Founded Podcast Up!Rotterdam, Scale-up , Tech for Good No Armijn Woudman Mischulaikah Grune 3 3 Jaime Ascencio: Starting before you're ready full 19510da4-b72f-42ac-84d4-cd2d39aba456 https://share.transistor.fm/s/3551539b In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

]]> In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

]]> Tue, 30 Jun 2026 11:58:25 +0200 FOUNDED. FOUNDED. 2555 In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.

]]> Reefy, Founder, CEO, Jaime Ascencio, Founded, Founders, Rotterdam No Armijn Woudman Jagoda Albin Jaime Ascencio 2 2 Thomas Petithuguenin: Leaving corporate to build real impact full bef66fd4-e775-45f6-ac4a-0b21d11e0dad https://share.transistor.fm/s/b65057ac In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

]]> In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

]]> Tue, 12 May 2026 09:03:46 +0200 FOUNDED. FOUNDED. 1848 In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.

]]> everox, Founder, CEO, Thomas Petithuguenin, Founded, Founders, Rotterdam No Armijn Woudman Jagoda Albin Thomas Petithuguenin 1 1 Kelly Ruigrok: Changing the world without an office full 6be8f33a-8628-40b8-ba85-978eee2fce9b https://share.transistor.fm/s/25146ff9 In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

]]> In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

]]> Tue, 17 Mar 2026 17:18:41 +0100 FOUNDED. FOUNDED. 2577 In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.

]]> GSES, Founder, CEO, Kelly Ruigrok, Founded, Founders, Rotterdam, No Armijn Woudman Jagoda Albin Kelly Ruigrok