Forward One Podcast

He Built a 99% Referral Real Estate Business

Paul Morris & Josh Spitzen — Mon, 09 Mar 2026 00:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Roger Perry, a top-producing agent whose business is built almost entirely on referrals. Roger shares how he went from the clothing industry into real estate 16 years ago and built a career driven by relationships, professionalism, and daily discipline — not flashy marketing or lead chasing. We talk about what it really takes to earn repeat and referral business, how to build loyalty that protects your clients from outside noise, and why proactive communication is the difference between average agents and elite operators. Roger also breaks down his morning routine, his philosophy on negotiation, and how he consistently produces $35–60M in annual sales while keeping service at the center. If you want to build a long-term real estate career rooted in trust, consistency, and genuine connection, this episode is for you.

*Roger Perry*
Instagram: https://www.instagram.com/rogerperryla/
Website: https://www.rogerperry.com/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Praise

00:01:13 From Fashion to Real Estate

00:02:23 Real Estate Is Not Easy

00:03:23 Starting Out and Building Referrals

00:05:15 Turning Contacts Into Advocates

00:06:38 Elevator Pitch and Market Knowledge

00:11:31 Confidence Presentation and Loyalty

00:18:40 Daily Routine and Proactive Follow Up

00:21:45 Turning Small Talk Into Leads

00:23:18 Purposeful Follow Up Habits

00:24:35 Tailoring Pressure To Clients

00:27:28 Market Whiplash And Self Generation

00:28:45 Production Numbers And Competitor Reality

00:31:00 Coaching For Growth And Reorg

00:37:24 Confidence Motivation And Service

00:40:17 Team Structure And Hiring Pipeline

Follow the Money: The Strategy That Changed His Career

Paul Morris & Josh Spitzen — Mon, 02 Mar 2026 03:00:37 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Derrick Smith, who built a $130M+ real estate career without a sphere, without family connections, and without shortcuts. Derrick shares how writing $30M in offers before closing his first deal shaped his mindset, why “following the money” changed everything, and how focusing on developers and off-market opportunities accelerated his growth.

We unpack the discipline behind consistent prospecting, how to underwrite deals like an investor, and why long-term commitment beats short-term motivation every time. If you’re serious about building a sustainable real estate business — especially in a challenging market — this conversation is for you.

*Derrick Smith*
Instagram: https://www.instagram.com/liveluxuryla
Website: https://www.coldwellbankerluxury.com/specialist/PDAMNSlX/derrick-smith

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Derek Smith

00:00:15 From Texas to Real Estate

00:02:26 Crushing It Fast

00:05:00 Finding a Niche

00:07:24 Off Market Advantage

00:10:09 First Deal Lessons

00:18:01 Deal Sourcing Playbook

00:28:23 Underwriting and Proformas

00:41:27 Many Paths to Success

00:41:54 Branding the Derrick Smith

00:43:15 Value Building and Negotiation

00:46:08 Fatherhood and Flexibility

00:49:06 Weekly Metrics and Accountability

00:54:39 Prospecting and Agent Collaboration

01:01:57 Goals Florida Expansion Investing

01:08:31 Decisions Lessons and Fire Round

The 300 Cold Calls a Week That Built Her Career

Paul Morris & Josh Spitzen — Mon, 23 Feb 2026 09:41:49 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

This week, we sit down with Elizabeth Clark to break down what it really takes to build a lasting career in commercial real estate. From making 300 cold calls a week at Marcus & Millichap to becoming a trusted seller representative in a male-dominated industry, Elizabeth shares the discipline, structure, and long-game mindset that built her business.

We talk about why commercial real estate is more emotional than people think, how to create emerging buyers instead of waiting for them, and why seller representation creates real leverage over time. If you want to understand what separates top brokers from everyone else, this conversation is a masterclass in consistency, confidence, and playing the long game.

*Elizabeth Clark*
Instagram: https://www.instagram.com/elizabethclark_cre/
Website: https://www.elizabethclark.com/meet-elizabeth-clark

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Elizabeth Clark: Breaking into a Male-Dominated Industry

00:02:39 The Real Grind: Cold Calls, Structure, and Early Career Reality

00:04:34 Finding Opportunity in a Down Market: Secondary & Tertiary Plays

00:07:51 Value-Add Mindset: Highest & Best Use + Hidden Income Streams

00:13:47 Seller Rep, Usual Suspects vs. Emerging Buyers (and How to Find Them)

00:18:25 Door Knocking & SBA Financing: Creating Owner-User Buyers

00:26:29 Discipline That Compounds: Call Quotas, Meetings, and Money-Making Activities

00:35:39 Quality Over Quantity: What Actually Counts as a Money-Making Activity

00:37:24 Stop Saying “Try”: The Mindset Shift to Open Escrow Every Week

00:38:22 The “Thick Paper” List: Daily Visibility, Focus, and Self-Accountability

00:41:54 Busy vs Productive: Resistance, Fake Work, and Why Texting Isn’t Calling

00:44:31 10 Real Conversations a Day: The Non-Negotiable Lead Gen Standard

00:47:49 Why Clients Choose You: Authenticity, Emotional Intelligence, and Listening

00:52:01 Voice of Reason in Negotiations: Principle vs Practical (and the $250K Lesson)

00:59:30 Handling Retrades + Fire Round Finale: Tough Buyers, Due Diligence, and Closing Thoughts

Real Estate Is a Terrible Part-Time Job

Paul Morris & Josh Spitzen — Mon, 16 Feb 2026 10:58:05 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Angelo Fierro to talk about what it really takes to build a sustainable real estate career. Licensed for over two decades but “committed” for the last 16 years, Angelo shares how coaching, structure, and a decision to go all-in changed the trajectory of his business. We unpack why real estate is a terrible part-time job, how long-term persistence landed him a $10M+ listing after nine years of follow-up, and what it means to let go of outcomes while staying fully committed to the process.

*Angelo Fierro*

Instagram: https://www.instagram.com/losangeloliving/

Website: https://angelofierrogroup.com

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome to the Fire Cast + Meet Angela Fierro

00:00:29 From New York to LA: Early Real Estate Roots & Finding Direction

00:02:13 Acting Dreams, 9/11, and Falling in Love with Los Angeles

00:05:19 Learning LA the Hard Way: Thomas Guide, Neighborhoods & Market Nuance

00:10:24 Teams, Mentors, and the Wake-Up Call: Family, Injury & Getting Serious

00:15:28 Coaching with Tom Ferry: Structure, Accountability, and a 3-Year Plan

00:19:45 Surviving the 2008 Crash: Short Sales, Foreclosures & Staying in the Game

00:32:07 Building a Niche + Modern Prospecting: Schools, SmartZip, CRM & Daily Calls

00:37:49 Mulholland Rides & Weekend Triathlon Community

00:38:30 Coaching Styles: Mike Ferry vs Tom Ferry vs Buffini

00:41:15 Letting Go: Managing Stress, Control & Client Expectations

00:44:45 “Do We Even Need Realtors?” Fiduciary Value & Dual Agency

00:47:03 Winning the Listing: Persistence, Communication & The Mulholland Sale

00:52:02 Team Structure & 3-Year Vision: West Hollywood + Silicon Valley

00:53:43 Referral Flywheel & Marketing Machine: Newsletter, Ads, SEO + Print

01:07:27 Business Gaps, Delegation, Mentorship & Fire-Round Finale

Best Real Estate Careers Are Built in Bad Markets

Paul Morris & Josh Spitzen — Mon, 09 Feb 2026 10:18:09 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Dennis Chernov to break down what it really takes to build a durable real estate career when markets turn tough. Dennis shares hard-earned lessons from the 2008 crash, why consistency beats hype, and how the best agents use bad markets to build long-term leverage. If you want to stop chasing cycles and start building something that lasts, this conversation is for you.

*Dennis Chernov*

Instagram: https://www.instagram.com/dennischernov/

Website: https://chernovteam.com/agents/dennis-chernov/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 The Dennis Chernoff Story

00:01:15 The House Hunt Dilemma

00:02:15 The Importance of Graciousness in Business

00:03:29 Navigating Real Estate Challenges

00:08:06 The Turning Point: From Mortgage to Real Estate

00:09:59 Building a Real Estate Empire

00:12:38 The Evolution of a Real Estate Team

00:16:48 Adapting to Market Changes

00:36:08 Navigating Business Evolution

00:37:07 Key Performance Indicators

00:38:33 Strategic Investments and Value Creation

00:43:21 Consistency in Real Estate

00:47:09 Team Dynamics and Hiring

00:57:25 Client Relationships and Lead Generation

01:05:09 Personal Development and Family Values

01:06:25 Rapid Fire Round

He Lost Everything and Rebuilt a Real Estate Career From Scratch

Paul Morris & Josh Spitzen — Mon, 02 Feb 2026 10:00:42 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Brett Miller to unpack what it really looks like to lose everything—and rebuild a real estate career from the ground up. Brett shares the hard lessons he learned from distraction, market crashes, and starting over, and why fundamentals like open houses, relationships, and consistency still matter more than ever. This is a candid conversation about resilience, focus, and playing the long game in real estate when there are no shortcuts.

*Brett Miller*
Instagram: https://www.instagram.com/brettmillerhomes/
Website: https://brettmillerhomes.com/

*Joey Sacavitch*
Instagram: https://www.instagram.com/joeysnacks/?hl=en
Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Warm Welcome
00:01:12 Brett's Early Career and Immigration
00:02:57 Transition to Real Estate
00:03:55 Building a Real Estate Career
00:07:06 Challenges and Setbacks
00:10:41 Open House Strategies
00:18:55 Working with Developers
00:31:52 New Year's Resolution and Real Estate Goals
00:32:45 Energy Shift and Positive Mindset
00:33:32 Building Relationships in Baldwin Hills
00:34:21 Real Estate Momentum and Market Dynamics
00:35:00 Connecting with the Community
00:40:01 The Future in Malibu Real Estate
00:42:21 Involving Agents in Development Deals
00:50:19 Personal Reflections and Inspirations

If You Can’t Explain Your Daily Plan, Your Goals Don’t Matter

Paul Morris & Josh Spitzen — Tue, 27 Jan 2026 10:48:40 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Joey Sacavitch to break down the difference between having goals and making real commitments—and why most agents stall out before results ever show up. We walk through how to reverse-engineer your income targets, identify the daily actions that actually move the needle, and build a plan you can execute consistently. If you can’t clearly explain what you’re doing every day to hit your goals, this conversation will change how you think about planning, execution, and growth.

*Joey Sacavitch*

Instagram: https://www.instagram.com/joeysnacks/?hl=en

Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction to Business Planning Module

00:00:47 Understanding the Importance of Daily Activities

00:01:16 Setting and Adjusting Goals

00:01:40 Breaking Down Financial Targets

00:02:03 Defining Business Objectives

00:02:39 Strategies for Achieving Goals

00:03:51 Focusing on Sphere of Influence

00:04:43 Quantifying Expectations

00:06:02 Connecting with Your Sphere

00:06:26 The Power of 36 Touches

00:08:37 Expanding Your Database

00:09:28 Networking Strategies

00:10:50 Commitment to Networking Events

00:12:46 Building Quality Interactions

00:15:52 Conclusion and Recap

If You Don’t Have a 2026 Plan, You’re Volunteering to Lose

Paul Morris & Josh Spitzen — Tue, 20 Jan 2026 10:58:01 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Joey Sacavitch for a no-nonsense business planning clinic focused on one core truth: if you don’t have a clear plan for 2026, you’re leaving your success to chance. We break down the real math behind lead generation, show you how to turn goals into firm commitments, and walk through how daily actions—conversations, follow-ups, and systems—create predictable results. If you want to stop guessing and start engineering your growth, this episode will give you the framework to do it.

*Joey Sacavitch*

Instagram: https://www.instagram.com/joeysnacks/?hl=en

Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction to Business Planning Clinic Part 2

00:00:21 The Importance of Having a Plan for 2026

00:01:34 Setting and Committing to Goals

00:03:01 Building a Plan Around 48 Units

00:06:58 The Power of Staying Connected

00:13:27 Maximizing Referrals and Closing the Gap

00:16:41 Exploring the Sphere of Influence

00:17:20 Diverse Lead Generation Strategies

00:18:32 Networking: Passion and Purpose

00:19:40 Targeting High-Value Clients

00:23:23 Effective Use of Social Media

00:27:19 Farming and Circle Prospecting

00:29:01 Comprehensive Marketing Tactics

00:30:08 Conclusion and Future Steps

The Difference Between Wanting More and Winning More

Paul Morris & Josh Spitzen — Mon, 12 Jan 2026 11:12:57 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Joey Sacavitch to break down the real difference between wanting more and actually winning more in business and real estate. We unpack why goals alone fall short, how commitments create real traction, and why specificity, lead measures, and disciplined execution are what truly drive results. If you’re serious about building a sustainable business—not just staying busy—this conversation will change how you think about growth.

*Joey Sacavitch*

Instagram: https://www.instagram.com/joeysnacks/?hl=en

Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Overview

00:00:37 The Importance of Business Planning

00:01:28 The Power of Written Goals

00:03:55 Jack Canfield's Goal Setting Strategy

00:05:05 Personal Goal Setting Experiences

00:07:01 Sharing and Accountability in Goal Setting

00:10:38 Setting Realistic and Unreasonable Goals

00:13:11 Economic Model and Goal Achievement

00:19:15 Understanding Sale Prices and Market Differences

00:19:41 Infrastructure and Support Costs in Real Estate

00:20:41 Leveraging Transaction Coordinators and Marketing

00:21:57 Breaking Down Cost of Sale

00:24:17 Expenses in Real Estate Transactions

00:31:53 Efficiency in Single Agent Operations

00:32:15 Team Dynamics and Profit Margins

00:36:09 Conclusion and Next Steps

How This Husband-and-Wife Team Built a Business From Scratch

Paul Morris & Josh Spitzen — Mon, 05 Jan 2026 10:54:17 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Tracy and David Smith, a husband-and-wife real estate team who built their business completely from scratch—no built-in network, no shortcuts, just process and persistence. We talk about why relying on friends won’t scale your career, how prospecting strangers actually builds long-term success, and what it really takes to grow sustainably in any market. If you’re serious about building a real estate business the right way, this conversation is a must-listen.

*Tracy and David Smith*
Instagram: https://www.instagram.com/teamsmithca/
Website: https://www.teamsmithca.com/

*Presented by Forward One Real Estate*
https://www.forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Welcome
00:00:19 Early Beginnings in South Carolina
00:01:10 Building a Partnership
00:03:59 Starting Fresh in Woodland Hills
00:04:56 Strategies for Success
00:10:20 Overcoming Challenges
00:17:25 Team Dynamics and Collaboration
00:21:31 The Dynamic Duo: Balancing Roles in Business
00:22:27 First Flip: Learning to Leverage Strengths
00:23:55 Productivity and Success Metrics
00:27:18 Effective Marketing Strategies
00:32:16 Focusing on Strengths: A Path to Excellence
00:34:19 Future Goals and Business Vision
00:37:36 Rapid Fire Questions: Insights and Reflections

Why the Best Real Estate Agents Never Chase EVERY Deal

Paul Morris & Josh Spitzen — Mon, 29 Dec 2025 11:11:21 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Rory Barish to unpack what a 40-year real estate career teaches you about client care, integrity, and playing the long game. Rory shares why the best agents don’t chase every deal, how trust compounds over decades, and what truly separates professionals who last from those who burn out. If you want to build a reputation that creates repeat clients, referrals, and real longevity in this business, this conversation is a must-listen.

*Rory Barish*

Instagram: https://www.instagram.com/rory.barish/

Website: http://lane4realestate.com/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Warm Welcome

00:01:05 Rory's Unique Approach to Client Relationships

00:04:15 Expertise in Various Neighborhoods

00:09:38 Transition from Entertainment to Real Estate

00:11:24 Leveraging Past Experiences

00:14:02 Building Trust and Confidence

00:29:13 Maintaining High Standards and Integrity

00:32:32 Personal Commitment to Clients

00:33:28 Handling Competition and Market Realities

00:36:38 Motivation and Client Impact

00:38:36 Challenges and Resilience

00:41:38 Staying in Your Lane

00:43:09 Overcoming Adversity

00:49:17 Changes in the Real Estate Industry

00:57:18 Fire Round: Personal Insights

Integrity Beats Hustle in Real Estate

Paul Morris & Josh Spitzen — Mon, 22 Dec 2025 11:30:58 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Rayni Williams to unpack why integrity—not hustle—is the real driver of long-term success in real estate. Rayni shares her unconventional path, the hard ethical lines she refused to cross, and how consistency, intuition, and client-first decision-making helped her build one of the most respected luxury brokerages in Los Angeles. This is a conversation about playing the long game, doing things the right way, and building a legacy that actually lasts.

*Rayni Williams*

Instagram: https://www.instagram.com/williamsandwilliams/

Website: https://thewilliamsestates.com/about/rayni-williams/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction to Rainey Williams

00:02:04 Transition to Real Estate

00:05:13 Family Influence and Real Estate Journey

00:13:06 Meeting Brandon and Forming a Partnership

00:17:37 Success at Hilton and Highland

00:25:13 Founding Beverly Hills Estates

00:34:24 Meeting Jeff Hyland

00:35:07 Dinner at Bouchon

00:36:42 Balancing Career and Family

00:38:59 Empowering Agents

00:41:18 The Importance of Gratitude

00:49:41 Real Estate Strategies

00:58:06 Future Goals and Legacy

Start Making Commitments!

Paul Morris & Josh Spitzen — Mon, 24 Nov 2025 16:54:21 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we break down one of the biggest mistakes we see agents make every year: relying on vague goals instead of setting true commitments. We talk through why goals alone can actually limit your growth, how specificity creates accountability, and the simple math behind building a business plan that actually works.

We also walk through the frameworks we use with our own agents — lead vs. lag indicators, understanding where your business really comes from, and how to reverse-engineer the actions that will drive your results in the coming year. This conversation is all about clarity, consistency, and creating a sustainable plan you can execute with confidence.

If you’re ready to level up your planning, remove the guesswork, and commit to real growth, this is your episode.

Timestamps
00:00:00 Introduction to Goal Setting
00:02:02 The Importance of Specificity
00:03:33 Creating Measurable Goals
00:06:46 Lead vs. Lag Indicators
00:09:23 Understanding Key Performance Indicators (KPIs)
00:12:55 Analyzing Business Sources
00:19:26 Leveraging Time and Effort
00:21:16 Delegation and Leverage in Real Estate
00:22:46 The Importance of Automation
00:26:32 Sustainable Plans and Self-Awareness
00:27:03 Consistency in Fitness and Business
00:34:27 Effective Networking Strategies
00:38:34 Goal Setting and Commitment

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Is Your Home KILLING You?

Paul Morris & Josh Spitzen — Mon, 10 Nov 2025 17:50:32 -0500

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with identical twins John and Gabe Dilworth—developers and builders who are redefining what it means to live in a “healthy home.” We dive into how most houses are built with toxic materials, poor ventilation, and outdated systems that can literally make you sick—and how to fix it. From indoor air quality to fire-resistant design, this conversation will change the way you think about where you live.

John & Gabe Dilworth
Instagram: https://www.instagram.com/dilworthbrothers/
Website: https://dilworthbrothers.com

More from Paul & Josh
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

Presented by Forward One Real Estate
https://www.forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

00:00:00 Meet the Dilworth Twins
00:05:20 Transition to Healthy Homes
00:06:20 Indoor Air Quality and ERV Systems
00:10:43 Retrofitting Homes for Health
00:30:48 VOC Concerns and Building Materials
00:44:25 Healthy Home Construction: Foundation Essentials
00:46:55 Framing and Vapor Barriers
00:48:52 Advanced Waterproofing Techniques
00:53:38 Subflooring and Moisture Resistance
00:58:18 HVAC Systems and Air Quality
01:12:48 Fireplaces: A Health Hazard?
01:15:58 Conclusion and Final Thoughts

Reinvent Yourself: She Went From Producer to Power Broker

Paul Morris & Josh Spitzen — Mon, 27 Oct 2025 03:01:19 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we sit down with luxury real estate powerhouse Tatiana Derovanessian, founder of Dream Living LA, whose story is all about resilience, reinvention, and relentless drive. Tatiana went from producing multimillion-dollar ad campaigns for global brands like Apple and Virgin to building one of the most respected names in Los Angeles luxury real estate. In this conversation, we dive into how she rebuilt from zero, turned rejection into fuel, and crafted a brand defined by mastery, confidence, and purpose. If you’ve ever wondered how to reinvent yourself and rise to the top of your field, this one’s for you.

Timestamps
00:00:00 Introduction and Welcome

00:01:55 Tatiana's Background in Entertainment

00:10:17 Transition to Real Estate

00:12:07 Challenges in Real Estate

00:19:39 First Development Deal

00:33:09 Competitive Listing Appointments

00:38:23 Handling Unrealistic Pricing Expectations

00:39:50 The Reality of Real Estate TV Shows

00:40:26 The Importance of Proper Pricing

00:41:48 Effective Presentation Strategies

00:45:13 Listening to Clients' Needs

00:49:39 Leveraging Media and Marketing

00:54:20 Overcoming Challenges and Building Confidence

01:02:46 Networking and Social Knocking

Lead With Value — Win the Most Competitive Market

Paul Morris & Josh Spitzen — Tue, 21 Oct 2025 10:58:45 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world.

Timestamps

00:00:00 Introduction and Welcome

00:02:11 Persistence Pays Off

00:05:28 Learning Through Experience

00:13:11 Building a Personal Brand

00:15:06 Transition to Luxury Rentals

00:23:55 Becoming a Developer's Agent

00:36:27 Understanding Client Needs

00:37:15 Navigating Legal Changes for Developers

00:38:12 Cold Calling and Market Pulse

00:40:22 Building Long-Term Relationships

00:47:20 The Importance of Mutual Benefit

01:04:50 Rapid Fire Round

01:09:25 Creating Authentic Confidence

The Mindset That Built a $300M Real Estate Empire

Paul Morris & Josh Spitzen — Mon, 13 Oct 2025 11:06:19 -0400

The Mindset That Built a $300M Real Estate Empire

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeff Biebuyck — a former rock musician turned powerhouse real estate leader who built a $300 million team grounded in mindset, innovation, and culture. Jeff shares how he uses AI to streamline his business, empower his agents, and create a team culture built on trust, accountability, and growth. We dive into his philosophy on leadership, failure, and the habits that drive long-term success in real estate and beyond.

Timestamps

00:00:00 Welcome and Introduction

00:00:59 Innovative Marketing Strategies

00:02:29 Navigating Challenges and Failures

00:08:01 The Power of Mindset and Visualization

00:25:21 AI and Team Management

00:30:25 Starting in Real Estate: Challenges and Skills

00:31:11 Full-Time Commitment and Training

00:34:09 AI Tools and Lead Management

00:37:54 Building a Collaborative Culture

01:00:37 The Pursuit of Passive Income

01:01:48 Lessons from the 2008 Market Crash

01:04:49 Building Wealth and Dream Budgets

01:09:56 The Importance of Gratitude and Legacy

01:13:18 Health, Wellness, and Final Thoughts

He Went From Waiting Tables to Selling Mega Mansions

Paul Morris & Josh Spitzen — Mon, 06 Oct 2025 00:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Santiago Arana, one of the most successful agents in Beverly Hills, to uncover how he went from waiting tables to selling some of the world’s most luxurious homes. Santiago shares the pivotal mindset shifts, daily disciplines, and relentless drive that took him from humble beginnings in Bolivia to closing over $600 million in sales. If you’ve ever wondered what it really takes to break through in real estate—or in life—you won’t want to miss the lessons and inspiration in this conversation.

Connect with the Forward One team!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
Santiago:
https://www.instagram.com/santiagoarana/

Timestamps
00:00:00 Introduction and Welcoming Santiago Arana
00:01:12 Life in Santa Barbara
00:06:00 Starting in the Restaurant Industry
00:17:16 Transition to Real Estate
00:19:54 Challenges and Breakthroughs in Real Estate
00:22:36 Mentorship and Learning
00:34:59 Mindset and Personal Growth
00:37:25 Creating Opportunities Through Alignment
00:38:48 Energy and Vibration in Business
00:40:20 Secrets to Success: Discipline and Consistency
00:42:36 Self-Awareness and Authenticity
00:44:21 Manifestation and Action
00:50:47 Real Estate Development Insights
00:59:38 Handling Client Expectations

From Bike Shop to Closing $50M in Real Estate

Paul Morris & Josh Spitzen — Mon, 22 Sep 2025 13:31:47 -0400

Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss.

Connect with the Forward One Team!
Josh:
https://www.instagram.com/spitzenjosh/

Joey:
https://www.instagram.com/joeysnacks/
Jose:

https://www.instagram.com/thejoseprats/

Timestamps

00:00:00 Introduction and Welcome

00:01:25 Character Homes and Architectural Passion

00:04:10 First Flip Experience and Lessons Learned

00:11:09 Building a Real Estate Career

00:20:12 Social Media Strategy and Impact

00:25:29 Content Creation and Authentic Branding

00:32:56 The Power of Social Media in Real Estate

00:33:48 Content Strategy: Video vs. Carousel

00:34:17 Insights from Meta and Trial Reels

00:36:04 Engagement and Tracking Success

00:39:05 The Future of Character Homes

00:40:55 Marketing Unique and High-Value Properties

00:42:48 Leveraging YouTube for Real Estate

00:56:21 Rapid Fire Round: Personal Insights

Discipline, Doors, and Deals: How He Closed $500M in 12 Months

Paul Morris & Josh Spitzen — Mon, 15 Sep 2025 19:49:43 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Kevin Stirdivant — a powerhouse in the business who went from rock bottom to leading one of the most dynamic brokerages in the country. Kevin opens up about the discipline that fueled his rise, the door-knocking grind that built his foundation, and the mindset shift that pushed him to pursue a billion dollars in listings. We dig into his story of resilience, authenticity, and focus, uncovering lessons that any realtor, entrepreneur, or investor can apply to their own journey.

Connect with the Forward One Team!
Paul:
https://www.instagram.com/paulmarkmorris/

Josh:
https://www.instagram.com/spitzenjosh/

Kevin:
https://www.instagram.com/kevion/

Timestamps
00:00:00 Introduction and Welcome
00:01:29 Current Market and Achievements
00:03:44 Setting and Achieving Big Goals
00:07:22 Personal Struggles and Turning Points
00:09:13 Building a Successful Real Estate Firm
00:20:18 Daily Routines and Work Ethic
00:22:53 Balancing Authenticity and Success
00:45:54 Setting Ambitious Goals
00:46:26 Adapting to Challenges
00:47:19 Achieving the Impossible
00:48:21 The Power of Mindset
00:51:14 Balancing Work and Family
00:55:04 Commitment and Consistency
01:05:26 Marketing and Branding Strategies
01:12:12 Overcoming Objections and Closing Deals

How He Closed the Largest Home Sale in U.S. History

Paul Morris & Josh Spitzen — Mon, 08 Sep 2025 10:51:57 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with David Kramer, one of the most accomplished luxury real estate brokers in the country, to uncover the strategies and mindset that have powered his rise from early struggles to closing record-breaking deals. We dive into how he built a niche in trust and high-liability sales, why mastering the fundamentals matters more than chasing shortcuts, and what it really takes to earn clients’ trust at the highest level. If you want a behind-the-scenes look at how elite agents create lasting success in an ever-changing market, this conversation delivers.

Connect with the Forward One Team on Instagram!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
David:
https://www.instagram.com/davidkramerre/

Timestamps
00:00:00 Introduction and Background

00:05:09 Early Career and First Big Deal

00:10:25 Learning from Challenges and Setbacks

00:15:33 Understanding Different Aspects of Real Estate

00:20:47 Building Trust and Relationships

00:25:30 Working with Trust Sales

00:30:27 Negotiation Strategies

00:35:59 Dealing with Sophisticated Clients

00:41:27 Managing Emotions in Real Estate

00:46:03 Professional Growth and Development

00:51:00 Creating Value for Clients

00:56:43 Building a Successful Business

01:02:15 Daily Business Practices

01:07:23 Industry Role Models

01:12:43 Final Thoughts and Rapid Fire Questions

How He Scaled Cold Calling to $50M in Sales

Paul Morris & Josh Spitzen — Mon, 18 Aug 2025 12:30:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Merse Kollo to unpack what it really takes to break into one of the toughest markets in the world and build a business around persistence, discipline, and strategy. We explore how off-market opportunities can transform your deal flow, why developer clients can be both the easiest and most challenging to work with, and the overlooked mindset shifts that separate consistent closers from agents who burn out. We’re also joined by realtor Andrew Whaley, a rising star on Merse’s team who has built a reputation as a high performer through relentless cold calling and quality conversations. Together, we break down how Merse’s team built \$50 million in sales volume by staying focused on their lane, creating value in ways other agents overlook, and mastering the art of resilience. If you’ve ever wondered how to build lasting relationships with developers, turn cold calls into meaningful business, or elevate your own consistency in the face of rejection, this episode delivers the blueprint.

Connect with the Forward One Team!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
Merse:
https://www.instagram.com/merse_kollo/
Andrew:
https://www.instagram.com/ajwhaleyy/

Timestamps
00:00:00 Intro
00:00:31 Moving from Hungary to U.S.
00:03:27 Learning English & high school struggles
00:06:06 First real estate job in LA
00:08:39 First deals & 50/50 split
00:12:30 Proving yourself before asking
00:15:19 Mistakes & persistence
00:16:45 Willingness to try new things
00:20:00 Building a small focused team
00:21:50 Working with developers
00:25:18 $50M sales volume & deal flow
00:27:39 Getting developer clients
00:32:18 Loyalty, value, and resale listings
00:36:53 Finding deals & buy box
00:47:45 Example deal breakdown
00:56:19 Team culture & junior agents
01:00:15 Andrew’s background & joining the team
01:06:29 Cold calling mindset & quality conversations
01:08:39 Positive work environment & fit
01:11:32 Andrew’s recent deals
01:16:34 How Andrew cold calls sellers
01:24:13 Roleplay call example
01:24:33 F1RE Round

Realtor Tech That Actually Grows Your Business

Paul Morris & Josh Spitzen — Mon, 04 Aug 2025 12:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything.

If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else.

Follow Andrew on Instagram!
https://www.instagram.com/aflachner/

Timestamps
00:00:00 Intro
00:01:15 Starting as an Agent
00:03:00 100K Users
00:04:55 Fixing Churn
00:07:05 Database Gold
00:10:00 One Thing Focus
00:12:45 Revenue Goals
00:15:40 Hire When It Hurts
00:18:30 High Retention
00:24:30 Network Effect
00:29:15 Seller Tools
00:32:10 Not a CRM
00:40:00 Beating Zillow
00:44:45 AI Roadmap
00:57:30 F1RE Round

Winning the Listing Starts Way Earlier Than You Think

Paul Morris & Josh Spitzen — Mon, 04 Aug 2025 12:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with luxury powerhouse Paul Daftarian to unpack what it really takes to dominate in one of the most competitive markets in the country. We talk about the mental discipline required to win listings before walking through the door, how to build a six-star service experience that clients can’t stop talking about, and why your calendar—not your market—determines your income. Paul shares insights that challenge the status quo, from redefining how agents should treat their databases to the strategic reason behind “burning the boats.” If you’re serious about playing at a higher level, this conversation will sharpen your focus and reframe how you approach success in this business.

Connect with the Forward One team on Instagram!
@paulmarkmorris
@spitzenjosh
@pauldaftarian

Timestamps
00:00:00 Intro
00:01:00 Early Mortgage
00:04:00 Missed Exit
00:07:00 Signal vs Noise
00:10:00 Burn the Boats
00:14:00 Confidence Wins
00:18:00 Calendar Wins
00:23:00 Team Building
00:28:00 Six-Star Service
00:33:00 Listing Tactics
00:41:00 Luxury Strategy
00:48:00 Set Boundaries
00:54:00 F1RE Round

How Design Decisions Add (or Destroy) Property Value

Paul Morris & Josh Spitzen — Mon, 28 Jul 2025 12:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions.

Follow John on Instagram!
https://www.instagram.com/huumarchitects/

More of John's work:
https://huum.com/fire-resilient-architecture-for-california-homeowners/
https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdf

Timestamps
00:00:00 Intro
00:01:44 Path to Design
00:04:22 Clients & Realtors
00:07:07 Scope of Work
00:08:31 Permit Hurdles
00:12:53 Realtor Value
00:16:16 Due Diligence
00:20:24 Picking Architects
00:26:17 Design Ethos
00:29:27 Space & Feel
00:33:42 Vetting Pros
00:36:46 Fees & Value
00:44:05 ROI on Design
00:51:34 Climate Ready
00:57:34 F1RE Round

Stop Chasing Leads. Start Attracting Clients.

Paul Morris & Josh Spitzen — Tue, 15 Jul 2025 12:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with top realtor, Chase Campen, to unpack what it truly takes to move from a comfortable corporate career into a thriving real estate business while building a reputation that leads to consistent deals. We explore why understanding your personal process can be more powerful than chasing wins, how to generate leads in any market, and the surprising ways door knocking and local newsletters still outperform expensive ad spends when done with strategy. If you're looking to sharpen your edge in real estate while growing a business that actually serves your life, this episode will give you clear, actionable insights you can start applying today.

Timestamps
00:00:00 Intro
00:01:44 Getting started in real estate
00:03:15 Boca & Weather
00:04:32 Why Real Estate
00:05:59 People Skillset
00:13:46 Deal Hurdles
00:17:35 Process Beats Win
00:25:33 Lead Gen 101
00:30:13 Social vs Prospect
00:33:46 Door Knocking
00:37:32 Service Networking
00:45:02 Newsletter Play
00:52:15 Event Marketing
01:02:13 Tools & CRM
01:07:31 F1RE Round

From Foreclosure to Top Producer—Here’s How He Did It

Paul Morris & Josh Spitzen — Mon, 16 Jun 2025 12:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Gregory Eubanks to unpack the pivotal choices that transformed his path—from buying his first duplex to becoming a standout listing agent with a sharp edge on pricing strategy and follow-up. We talk about what actually moves the needle when it comes to converting leads, building client trust, and creating long-term momentum in your real estate career. Gregory shares hard-earned lessons from navigating a foreclosure, changing markets, and betting on himself with no safety net. If you're serious about mastering the art of follow-up, handling price objections, or knowing when to make the leap to full-time, this conversation is loaded with perspective you won’t hear anywhere else.

Timestamps
00:00:00 Intro
00:01:15 First Duplex
00:04:58 Landlord Lessons
00:10:36 Foreclosure Story
00:14:57 Target Trial
00:24:57 Move to LA
00:29:30 Hershey Sales
00:31:50 Getting Licensed
00:34:15 Full-Time Leap
00:36:04 Open House Guide
00:50:27 Follow-Up Mastery
01:05:30 Listing Strategy
01:22:15 Price Objections
01:31:55 Ambition
01:39:38 F1RE Round

YouTube Became Her #1 Lead Source—Here’s How

Paul Morris & Josh Spitzen — Mon, 09 Jun 2025 12:00:00 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Mina Wan—one of the most strategic, forward-thinking agents we’ve met—who shares how she built a thriving real estate business by mastering YouTube, targeting investors, and turning a pandemic pivot into a high-volume operation. We unpack how she developed “Mina the Block” as a brand that sells, why her SEO tactics actually move the needle, and what most agents get wrong about content marketing. If you’re serious about scaling smart and standing out, this one’s packed with insights you won’t want to miss.

Timestamps
00:00:00 Intro & Mina’s Pivot
00:02:40 Starting Her Brand
00:04:15 Leaving Her 9-to-5
00:07:05 First YouTube Leads
00:10:05 New Strategy
00:12:45 Investor Focus
00:17:25 $48M Cash Offer
00:20:05 Deal Falls Apart
00:27:55 Early Sales Boom
00:30:05 Views vs Clients
00:33:20 SEO & Growth
00:42:40 Team Structure
00:51:40 Agent Advice
00:55:00 Vision & Content
00:56:50 F1RE Round

Rock Bottom Didn’t Stop Him

Paul Morris & Josh Spitzen — Mon, 02 Jun 2025 20:30:32 -0400

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Amit Lalji to explore how he turned a rock-bottom moment into real estate success. From surviving gang territory to building a business with celebrity clients, Amit shares the mindset shifts and habits that changed everything. This one’s all about grit, growth, and the real strategies that move the needle.

Timestamps
00:00:00 Intro
00:00:55 Family Roots & Early Life
00:03:40 Navigating Gang Territory
00:06:41 Troubled School Years & India
00:10:34 Discipline & Studies in India
00:13:02 Exile to New Zealand
00:14:13 Turning 18
00:20:49 Rock Bottom & Finding Purpose
00:24:59 Vision Board to Real Estate
00:29:05 Door-Knocking Hustle
00:35:19 First Wins & Momentum
00:38:29 Balancing Business & Family
00:54:04 Landing Serena Williams
00:55:19 F1RE Round

How This Agent Made Newsletters Her Secret Weapon

Paul Morris & Josh Spitzen — Mon, 26 May 2025 12:00:00 -0400

Welcome back to F1REcast, hosted by Paul Mark Morris of Forward One Real Estate. In this episode, I sit down with Tiffany Chin—one of the most consistent, calm, and quietly powerful agents I know. We explore how she’s built a thriving business not by chasing trends or hype, but by mastering systems, staying steady in unpredictable markets, and building real relationships. You’ll hear how her psychology background gives her a unique edge in negotiations and client care, and why her approach to networking, newsletters, and niche marketing creates results most agents only dream of. Tiffany shares the practical mindset shifts that helped her grow through tough market conditions, and some of her most effective—but often overlooked—strategies for staying top of mind with clients year after year. If you're serious about growing a business with staying power, this one is worth your time.

Timestamps
00:00:00 Intro
00:01:25 Tiffany’s Calm Sales Approach
00:03:12 Conflict Resolution Formula
00:07:34 Gradual Growth & Pandemic Spike
00:10:07 Navigating a Weird Market
00:12:08 From Psychology Degree to Real Estate
00:16:06 Joining a Team & Early Years
00:20:01 Networking & Building Database
00:27:20 Consistent Newsletter Strategy
00:33:18 Masterclasses & Event Marketing
00:40:55 Referral Systems & Sapphire Group
00:46:09 Social Media Presence
00:57:31 Rapid-Fire Personal Questions
01:04:14 Mentor Advice & Work–Life Balance
01:05:48 Final Thoughts & Inspiration

Closing 10 Homes in Their First 90 Days—Here’s How

Paul Morris & Josh Spitzen — Mon, 19 May 2025 12:00:00 -0400

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeanet Salazar and Julio Martinez, a powerhouse duo whose relentless discipline and systems-based approach to real estate are producing serious results—even in a market most agents are struggling to navigate. You’ll hear how Jeanet built early momentum with ten transactions in her first quarter, how they handle distressed leads at scale, and why their obsession with follow-up and reputation has turned into a lead-generation machine. Julio also shares his personal transformation from Panda Express manager to a sharp prospector with hundreds of calls under his belt—proof that you can create massive leverage with nothing but your phone and the right mindset. If you’ve been relying too much on inbound or feel unsure how to scale consistent outbound, this episode will challenge your thinking and give you a concrete look at what top-tier execution really looks like.

Timestamps
00:00:00 Intro
00:01:00 Jeanet’s Disney Job & Seeking Opportunity
00:04:30 Transition to Real Estate & First Home
00:08:15 10 Sales in First Quarter
00:12:45 Client Communication Secrets
00:15:30 Current Business Stats & Market Shift
00:18:00 Distressed Property Focus & Lead Breakdown
00:22:00 Leveraging Referrals & Reviews
00:31:45 Expired Listings Playbook
00:38:00 ADU & Value‑Add Strategies
00:44:00 Flip Case Study: Long Beach
00:54:35 Julio’s Prospecting Journey
01:17:35 Excellence in Details
01:31:35 F1RE Round

Rookie of the Year During the 2008 Crash!

Paul Morris & Josh Spitzen — Mon, 12 May 2025 12:00:00 -0400

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you.

Timestamps
00:00:00 Intro
00:00:57 From Tech to Real Estate
00:02:54 The $100K Barometer Talk
00:04:36 Spotting Weak Open Houses
00:05:47 Getting Licensed & Mentorship
00:09:24 First Open House Strategy
00:12:03 Closing His First Deal
00:15:02 First Listing During 2008 Crash
00:18:31 Rookie of the Year Reflections
00:24:21 Discovering His Superpower
00:38:35 Moving Into Leadership Roles
00:50:12 Lessons Learned & Return to Sales
00:57:29 Guerrilla Marketing Tactics
01:03:23 Balancing Commercial vs Residential
01:14:04 F1RE Round

Top Clients Can Smell This a Mile Away

Paul Morris & Josh Spitzen — Tue, 06 May 2025 12:00:00 -0400

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream. If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you.

Timestamps
00:00:00 Intro
00:02:30 Practicing Daily Gratitude
00:05:30 Gratitude’s Role in Real Estate
00:10:00 Markus’ Career Shift
00:15:30 Mindset & Law of Attraction
00:20:30 Spotting Market Opportunities
00:27:00 Buying vs. Waiting Debate
00:33:00 The Power of Unique LA Properties
00:40:00 Pricing Strategy & Seller Expectations
00:46:30 Relationship‑Driven Business
00:52:30 Authenticity & Superpowers
00:58:30 Work‑Life Balance & Parenting
01:03:30 Affirmations for Success
01:06:30 F1RE Round

He Left Hollywood—Now He’s Selling $50M Homes in LA

Paul Morris & Josh Spitzen — Mon, 05 May 2025 20:38:13 -0400

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Adam Brawer—a former Hollywood producer who made a bold leap into real estate and built a luxury business from scratch. Adam shares how he turned massive setbacks into momentum, and how mindset, marketing, and authenticity drive his success today. You’ll hear how he wins multimillion-dollar listings, what his 60% open-rate newsletter looks like, and why 50 real conversations a week keep his referral engine thriving. This one is packed with high-level insights and practical takeaways you can put to work right now.

Timestamps
00:00:00 Intro
00:01:30 Brooklyn Roots & Agency Beginnings
00:03:30 Hollywood Setbacks & MeToo Fallout
00:06:00 Building Resilience Through Adversity
00:11:00 Iceland Epiphany—Choosing Real Estate
00:17:00 First Listings & Chain‑Reaction Success
00:19:50 Market Boom to 2022 Slowdown
00:22:00 Coaching & Luxury Breakthrough
00:28:30 Betting on Myself at Compass
00:31:30 Producer Skills in Property Sales
00:39:00 Relationship‑First Service Philosophy
00:49:30 Systems, Newsletter & 50 Conversations
01:10:00 Scaling Up—Six Listings & Team Growth
01:21:00 Quantum Mindset & $50M Listing
01:26:55 F1RE Round

He Grew 50% During the 2008 Crash — Here's How

Paul Morris & Josh Spitzen — Mon, 05 May 2025 20:37:36 -0400

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need.

Timestamps
00:00:00 Intro
00:01:35 Building a Business Mindset
00:02:45 Thriving Through the Great Recession
00:04:55 Turning Crisis into Opportunity
00:07:11 Leadership & Team Expansion
00:10:36 Coaching Agents for Success
00:12:25 Accountability Systems That Work
00:13:55 Structuring Leadership & Splits
00:17:54 Rewarding High Performers
00:19:41 Recruitment Goals for 2024
00:22:22 Keeping Top Talent
00:25:40 Culture of Equal Splits
00:29:49 Luxury Service & Client Events
00:32:07 F1RE Round

Mastering the Science of Cold Calling (It Isn't Luck)

Paul Morris & Josh Spitzen — Mon, 07 Apr 2025 03:00:00 -0400

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with Michael Koshet—a powerhouse in commercial multifamily real estate with over a billion dollars in transactions under his belt. What makes this conversation essential for anyone serious about building wealth is Michael’s no-nonsense approach to scaling a real estate business, cultivating grit, and narrowing your focus to unlock massive returns.

We talk about how to identify and seize opportunities most people overlook, the mindset shift that turns cold calls into a thriving deal pipeline, and why choosing a niche isn’t limiting—it’s the gateway to becoming a true expert. Michael also shares how he reinvests half of every commission and why deal flow without discipline leads nowhere. Whether you're an agent, investor, or entrepreneur, this episode delivers rare access to the systems, psychology, and standards behind elite performance in high-stakes real estate. If you're serious about building lasting wealth, this is one you’ll want to hear.

Timestamps
00:00:00 Introduction & Early Career Beginnings
00:00:16 Mentorship & First Cold Calls
00:03:38 Overcoming Cold Call Rejection
00:05:44 Embracing the Performer Mindset
00:12:00 Developing a Winning Routine
00:14:04 Personal Challenges & Motivation
00:19:29 Transition to Commercial Real Estate
00:25:38 Building a Powerful Database & Leveraging Tools
00:35:25 Working with Select Buyer Groups
00:39:17 Reinvesting Earnings & Building Wealth
00:42:24 Balancing Business & Personal Life
01:01:12 Leveraging Partnerships & Trusted Networks
01:04:32 Mastering Cold Calling Strategies
01:11:28 Focusing on Your Niche & Consistency
01:27:06 Wrap-Up & Final Thoughts

Most Agents Skip This — And It’s Costing Them Listings

Paul Morris & Josh Spitzen — Mon, 31 Mar 2025 03:00:00 -0400

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. We’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy.

Timestamps:
00:00:00 Introduction & Guest Welcome
00:01:03 From Family Business to Real Estate
00:03:11 First Deals & Building Confidence
00:05:00 Floor Time & Networking
00:08:59 Marketing Innovations & Branding
00:13:23 Embracing Technology & Community
00:16:02 Establishing a Local Presence
00:20:00 Building Trust & Client Relationships
00:25:00 Authenticity, Success & Mentorship
00:34:01 Evolving Marketing Strategies
00:40:00 Overcoming Challenges & Resilience
00:46:14 Local Expertise & Listing Preparation
00:55:00 Navigating Market Changes & Financing
01:12:53 F1RE Round

The Text Message That Will Land Your First Deal

Paul Morris & Josh Spitzen — Mon, 24 Mar 2025 05:57:41 -0400

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Tim Gavin—pro skateboarder turned powerhouse real estate entrepreneur—for one of the most honest and insightful conversations we've had yet. Tim shares how he went from skating the streets of LA to building a $120 million global footwear brand, and eventually becoming one of the most trusted names in Southern California real estate.
What makes this episode powerful isn’t just the story—it's the mindset behind it. We explore how fear, insecurity, and even desperation can be transformed into fuel for success. Tim reveals the exact strategy that helped him close $27 million in sales during his first year as an agent, and why authenticity and grit still outperform marketing tricks. If you're looking to elevate your business, break into higher price points, or simply understand what it really takes to build trust and long-term value in any industry, this episode will challenge your thinking and sharpen your approach.

Timestamps
00:00:00 Introduction
00:00:29 Tim Gavin
00:03:44 Turning Pro
00:05:48 Why Tim Walked Away From Skateboarding
00:07:57 The Power of Fear
00:09:16 Closing $27M in Year One
00:10:00 The First Deal
00:12:27 Skateboarding Grit
00:19:49 Building and Selling a $120M Footwear Brand
00:27:36 Discovering Real Estate Through Social Media
00:32:38 The Text Message Strategy That Got Tim His First Deals
00:35:54 Reframing Insecurity as Fuel for Growth
00:38:09 The Art of the Deal
00:46:50 Why Tim’s Next Goal Is $100M in Sales
00:53:27 Breaking Into High-End Luxury Real Estate
00:58:10 Gratitude, Passion, and the Long Game
01:00:59 F1RE Round

Selling the Playboy Mansion

Paul Morris & Josh Spitzen — Fri, 14 Mar 2025 06:14:04 -0400

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with one of the biggest names in luxury real estate, Gary Gold. If you don’t already know Gary, he’s the guy behind some of the most iconic deals in real estate history, including the $100 million sale of the Playboy Mansion. But what makes this conversation so valuable is how open Gary is about his journey—how he went from struggling to get a $3 million listing to closing deals at $150 million.

We talk about recognizing game-changing opportunities, leveraging sales to build momentum, and positioning yourself for the high-end market. Gary shares how he used Zillow in ways most agents never even considered, why open houses are more powerful than ever, and how marketing paired with real relationships can set you apart. This is a deep dive into strategy, mindset, and the practical steps that separate top agents from everyone else. If you’re looking for real, actionable advice from someone who’s mastered the game, this episode is for you.

Timestamps
00:00:00 Introduction
00:01:03 Welcome Gary Gold
00:02:35 Selling the Playboy Mansion and Other Iconic Sales
00:04:21 Breaking Into the Luxury Real Estate Market
00:07:12 Reinventing Yourself in Real Estate
00:10:59 The Power of Online Lead Generation
00:15:00 The Importance of Ground Game vs. Air Game in Marketing
00:19:06 Recognizing and Seizing Game-Changing Opportunities
00:25:00 Winning the Playboy Mansion Listing
00:32:43 Strategies for Closing High-End Sales
00:40:15 How Buyers and Sellers Determine Market Value
00:45:55 Educating Clients and Managing Expectations
00:52:12 Building a Brand and Leveraging Marketing
01:00:00 The Power of Providing Value and Building Relationships
01:10:43 Lessons from the Evolution of Real Estate Technology
01:20:00 The Future of Real Estate and the Role of Agents
01:30:28 Mindset, Abundance, and Overcoming Challenges
01:45:43 The Value of Open Houses and Client Engagement
02:00:00 Final Thoughts and Closing Remarks

The Power of Knocking on 80 Doors a Day

Paul Morris & Josh Spitzen — Fri, 07 Mar 2025 03:00:00 -0500

Welcome to the very first episode of F1REcast. I’m Paul Mark Morris, and I’m excited to launch this podcast alongside my co-host, Josh Spitzen. Together, we’ll be having real conversations with top professionals to uncover what drives their success — and today, we’re starting strong with Bart Tipton.

Bart is one of the top real estate agents in Bakersfield, and what really stands out about him isn't just his numbers, but his mindset, his work ethic, and the genuine care he has for his clients and his community. In this episode, Bart shares his journey from pharmacist to agent, how he lost $60,000 in his first year, and why door-knocking 80 homes a day helped him build a thriving, referral-based business.

We also talk marketing, pricing strategies, and why authenticity and community impact are at the core of everything Bart does. This conversation sets the tone for what F1REcast is all about — learning from people who’ve built extraordinary businesses by staying true to who they are.

Enjoy the episode, and welcome to F1REcast.

Timestamps
00:00:00 Welcome to F1REcast
00:02:54 Bart Tipton’s Journey to Real Estate
00:05:06 Team Structure and Production Numbers
00:07:20 Listings vs. Buyers
00:09:46 Going Door-to-Door
00:13:30 Initial Challenges
00:17:56 Building a Sphere
00:21:38 Becoming a Neighborhood Expert
00:25:05 Making Your Listings Stand Out
00:29:50 Building Long-Term Client Relationships
00:33:09 Mindset, Rejection, and Consistency
00:36:43 Client Follow-Up
00:39:46 Community Events and Marketing Impact
00:45:10 Growth Mindset and Long-Term Vision
00:48:40 Setting Big Goals
00:56:50 Personal Legacy and Final Reflections
01:02:00 F1RE Round