Food Chained Transistor (https://transistor.fm) https://feeds.transistor.fm/food-chained Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world. © 2023 Forzo, Inc. ce27ddd7-e0a3-531f-88ac-ee16f121fa21 no vasa martinez en Fri, 07 Nov 2025 11:34:01 -0800 Tue, 02 Dec 2025 15:49:34 -0800 http://www.drinkperfy.com https://img.transistor.fm/oBJkDf8kb3hZZn8fCSOJHZ9thRN8xUyllBfwaIaeBXA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4OTU3LzE2ODE0/ODE5NjUtYXJ0d29y/ay5qcGc.jpg Food Chained http://www.drinkperfy.com episodic Perfy Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world. Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity Perfy podcast@drinkperfy.com No No Fred Hart, Founder of Hart Brands 52 52 Fred Hart, Founder of Hart Brands full 7e907593-a578-4ff5-ba55-31c45500e3df https://share.transistor.fm/s/b93f352f In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. The conversation also touches on the significance of nostalgia in branding and the challenges faced by legacy brands. Fred offers valuable insights on agency selection and the crucial role of packaging in consumer engagement.



TAKEAWAYS:

  • Fred Hart emphasizes the importance of learning from mistakes in a supportive environment.
  • The design journey often starts from personal passions, such as sports and sneakers.
  • Agency experience can accelerate learning and growth in the branding field.
  • Independent consulting allows for flexibility and creativity in project work.
  • Trade shows are vital for understanding industry trends and consumer behavior.
  • Design trends are shifting towards more original and restrained aesthetics.
  • Nostalgia plays a significant role in branding, but it must be balanced with modernity.
  • Brands need to differentiate themselves in a crowded market to stand out.
  • The importance of cohesive branding across all consumer touchpoints is critical.
  • Legacy brands have opportunities for reinvention through strategic design.


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. The conversation also touches on the significance of nostalgia in branding and the challenges faced by legacy brands. Fred offers valuable insights on agency selection and the crucial role of packaging in consumer engagement.



TAKEAWAYS:

  • Fred Hart emphasizes the importance of learning from mistakes in a supportive environment.
  • The design journey often starts from personal passions, such as sports and sneakers.
  • Agency experience can accelerate learning and growth in the branding field.
  • Independent consulting allows for flexibility and creativity in project work.
  • Trade shows are vital for understanding industry trends and consumer behavior.
  • Design trends are shifting towards more original and restrained aesthetics.
  • Nostalgia plays a significant role in branding, but it must be balanced with modernity.
  • Brands need to differentiate themselves in a crowded market to stand out.
  • The importance of cohesive branding across all consumer touchpoints is critical.
  • Legacy brands have opportunities for reinvention through strategic design.


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Fri, 07 Nov 2025 11:33:25 -0800 Perfy Perfy 1909 In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. The conversation also touches on the significance of nostalgia in branding and the challenges faced by legacy brands. Fred offers valuable insights on agency selection and the crucial role of packaging in consumer engagement.



TAKEAWAYS:

  • Fred Hart emphasizes the importance of learning from mistakes in a supportive environment.
  • The design journey often starts from personal passions, such as sports and sneakers.
  • Agency experience can accelerate learning and growth in the branding field.
  • Independent consulting allows for flexibility and creativity in project work.
  • Trade shows are vital for understanding industry trends and consumer behavior.
  • Design trends are shifting towards more original and restrained aesthetics.
  • Nostalgia plays a significant role in branding, but it must be balanced with modernity.
  • Brands need to differentiate themselves in a crowded market to stand out.
  • The importance of cohesive branding across all consumer touchpoints is critical.
  • Legacy brands have opportunities for reinvention through strategic design.


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Nikki Seaman, Founder of Freestyle Snacks 51 51 Nikki Seaman, Founder of Freestyle Snacks full 23e4afa1-7e60-41d7-aa56-dbbd64837a02 https://share.transistor.fm/s/eb9ff599 In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch of pickle chips. The conversation also explores personal growth, the importance of following through on commitments, and the future of food trends. NOTE: The audio is a bit spotty, but Nikki drops some amazing information. 



WHAT WE GO OVER:

  • The idea behind Freestyle Snacks 
  • Scrappy, winning retail strategies
  • How Nicky's experience at Whisps helped her launch her own brand
  • What drove the recent launch of pickle chips?
  • The importance of packaging in attracting new consumers
  • How to leverage exclusivity with retailers
  • Nicky's superpower
  • Growing trend of pickles in the food industry.
  • Growth during the holidays


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch of pickle chips. The conversation also explores personal growth, the importance of following through on commitments, and the future of food trends. NOTE: The audio is a bit spotty, but Nikki drops some amazing information. 



WHAT WE GO OVER:

  • The idea behind Freestyle Snacks 
  • Scrappy, winning retail strategies
  • How Nicky's experience at Whisps helped her launch her own brand
  • What drove the recent launch of pickle chips?
  • The importance of packaging in attracting new consumers
  • How to leverage exclusivity with retailers
  • Nicky's superpower
  • Growing trend of pickles in the food industry.
  • Growth during the holidays


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Fri, 07 Nov 2025 11:17:38 -0800 Perfy Perfy 1710 In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch of pickle chips. The conversation also explores personal growth, the importance of following through on commitments, and the future of food trends. NOTE: The audio is a bit spotty, but Nikki drops some amazing information. 



WHAT WE GO OVER:

  • The idea behind Freestyle Snacks 
  • Scrappy, winning retail strategies
  • How Nicky's experience at Whisps helped her launch her own brand
  • What drove the recent launch of pickle chips?
  • The importance of packaging in attracting new consumers
  • How to leverage exclusivity with retailers
  • Nicky's superpower
  • Growing trend of pickles in the food industry.
  • Growth during the holidays


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Willy Kwak, Founder of Krack'd Snacks 50 50 Willy Kwak, Founder of Krack'd Snacks full 27a6c600-9f62-4291-a0e0-043315f39d5e https://share.transistor.fm/s/d7fef92c Willy is the Founder at Krack'd Snacks. A delicious, sweet snacks company that makes better-for-you Butterfingers and Samoas. 



WHAT WE GO OVER:

  • When Willy pursues retail opportunities
  • Pod Foods as a distributor
  • Self-manufacturing vs. co-manufacturing
  • The evolution of Krack'd Snacks' brand name
  • Willy's hopeful next retailer
  • Miscellaneous logistics and ops conversation


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Willy is the Founder at Krack'd Snacks. A delicious, sweet snacks company that makes better-for-you Butterfingers and Samoas. 



WHAT WE GO OVER:

  • When Willy pursues retail opportunities
  • Pod Foods as a distributor
  • Self-manufacturing vs. co-manufacturing
  • The evolution of Krack'd Snacks' brand name
  • Willy's hopeful next retailer
  • Miscellaneous logistics and ops conversation


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Mon, 13 Oct 2025 13:26:30 -0700 Perfy Perfy 1616 Willy is the Founder at Krack'd Snacks. A delicious, sweet snacks company that makes better-for-you Butterfingers and Samoas. 



WHAT WE GO OVER:

  • When Willy pursues retail opportunities
  • Pod Foods as a distributor
  • Self-manufacturing vs. co-manufacturing
  • The evolution of Krack'd Snacks' brand name
  • Willy's hopeful next retailer
  • Miscellaneous logistics and ops conversation


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Jed Rawson, Founder & CEO of Pirawna, Uptickk, and Refund Hawk 49 49 Jed Rawson, Founder & CEO of Pirawna, Uptickk, and Refund Hawk full 1e6cff7f-806c-4903-8d79-db9b5ab344f6 https://share.transistor.fm/s/6fcd330d Jed is the Founder at Pirawna, Uptickk, and Refund Hawk. Pirawna is a performance agency for Amazon. Uptickk is a performance agency for TikTok. And Refund Hawk claws back erroneous fees from Amazon. 



WHAT WE GO OVER:

  • Must-read tips for Prime Day
  • Amazon reviews
  • Managing 3rd-party sellers
  • Jed's 3-step checklist for BFCM


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Jed is the Founder at Pirawna, Uptickk, and Refund Hawk. Pirawna is a performance agency for Amazon. Uptickk is a performance agency for TikTok. And Refund Hawk claws back erroneous fees from Amazon. 



WHAT WE GO OVER:

  • Must-read tips for Prime Day
  • Amazon reviews
  • Managing 3rd-party sellers
  • Jed's 3-step checklist for BFCM


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Mon, 29 Sep 2025 12:14:14 -0700 Perfy Perfy 1591 Jed is the Founder at Pirawna, Uptickk, and Refund Hawk. Pirawna is a performance agency for Amazon. Uptickk is a performance agency for TikTok. And Refund Hawk claws back erroneous fees from Amazon. 



WHAT WE GO OVER:

  • Must-read tips for Prime Day
  • Amazon reviews
  • Managing 3rd-party sellers
  • Jed's 3-step checklist for BFCM


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Elan and Kiki, Co-Founders at Sourmilk 48 48 Elan and Kiki, Co-Founders at Sourmilk full 1ccdbc9f-afc0-4b1e-a11e-13ec8aa87f70 https://share.transistor.fm/s/adfc5b35 Elan and Kiki are the Co-founders at Sourmilk, a modern Greek-style yogurt made for your gut. 



WHAT WE GO OVER:

  • Co-Founders' origin story at Stanford
  • Cease & Desist, Benny -> Sourmilk 
  • The bet on yogurt, reverse engineering the product to truly support gut health
  • The Sourmilk "Drug Deal Model" - 5k units in 7 weeks! 
  • Who the founders look up to
  • The dairy company they think gets acquired next


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Elan and Kiki are the Co-founders at Sourmilk, a modern Greek-style yogurt made for your gut. 



WHAT WE GO OVER:

  • Co-Founders' origin story at Stanford
  • Cease & Desist, Benny -> Sourmilk 
  • The bet on yogurt, reverse engineering the product to truly support gut health
  • The Sourmilk "Drug Deal Model" - 5k units in 7 weeks! 
  • Who the founders look up to
  • The dairy company they think gets acquired next


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Thu, 11 Sep 2025 11:01:17 -0700 Perfy Perfy 1796 Elan and Kiki are the Co-founders at Sourmilk, a modern Greek-style yogurt made for your gut. 



WHAT WE GO OVER:

  • Co-Founders' origin story at Stanford
  • Cease & Desist, Benny -> Sourmilk 
  • The bet on yogurt, reverse engineering the product to truly support gut health
  • The Sourmilk "Drug Deal Model" - 5k units in 7 weeks! 
  • Who the founders look up to
  • The dairy company they think gets acquired next


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Nate Rosen, Founder at Express Checkout 47 47 Nate Rosen, Founder at Express Checkout full dd01bff7-0965-4a81-ba9f-0ea57ebe85da https://share.transistor.fm/s/bc7efa06 Nate is the Founder at Express Checkout, a newsletter covering all things CPG, one of the most respected voices in CPG, and a friend to all. 


WHAT WE GO OVER:

  • Newtopia Now
  • Sharing booths at tradeshows
  • Nate's favorite brands
  • Some hot take acquisition predictions
  • Nate's thoughts on Pepsi's new gut health sodas


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands and local businesses grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Nate is the Founder at Express Checkout, a newsletter covering all things CPG, one of the most respected voices in CPG, and a friend to all. 


WHAT WE GO OVER:

  • Newtopia Now
  • Sharing booths at tradeshows
  • Nate's favorite brands
  • Some hot take acquisition predictions
  • Nate's thoughts on Pepsi's new gut health sodas


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands and local businesses grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Tue, 02 Sep 2025 13:44:13 -0700 Perfy Perfy 2805 Nate is the Founder at Express Checkout, a newsletter covering all things CPG, one of the most respected voices in CPG, and a friend to all. 


WHAT WE GO OVER:

  • Newtopia Now
  • Sharing booths at tradeshows
  • Nate's favorite brands
  • Some hot take acquisition predictions
  • Nate's thoughts on Pepsi's new gut health sodas


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands and local businesses grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Wade Yenny, VP of Brand Management and Business Development at Vdriven Consulting 46 46 Wade Yenny, VP of Brand Management and Business Development at Vdriven Consulting full 0441c88a-5cd0-40ac-a383-9a9c5ae610c7 https://share.transistor.fm/s/d2977e9e Wade is the VP of Brand Management and Business Development at Vdriven Consulting. He has had a decorated career in the grocery industry, including stops at Buehler's, Rouses, Jimbo's, and The Fresh Market. 


WHAT WE GO OVER:

  • Wade's story
  • A buyer's perspective
  • Vasa's POV on streamlining review schedules OBJECTIVELY
  • Integrating loyalty members into category management 
  • Innovation sets


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Wade is the VP of Brand Management and Business Development at Vdriven Consulting. He has had a decorated career in the grocery industry, including stops at Buehler's, Rouses, Jimbo's, and The Fresh Market. 


WHAT WE GO OVER:

  • Wade's story
  • A buyer's perspective
  • Vasa's POV on streamlining review schedules OBJECTIVELY
  • Integrating loyalty members into category management 
  • Innovation sets


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Tue, 26 Aug 2025 09:28:58 -0700 Perfy Perfy 3150 Wade is the VP of Brand Management and Business Development at Vdriven Consulting. He has had a decorated career in the grocery industry, including stops at Buehler's, Rouses, Jimbo's, and The Fresh Market. 


WHAT WE GO OVER:

  • Wade's story
  • A buyer's perspective
  • Vasa's POV on streamlining review schedules OBJECTIVELY
  • Integrating loyalty members into category management 
  • Innovation sets


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Brian Folmer, Managing Partner at FirstLook Ventures 45 45 Brian Folmer, Managing Partner at FirstLook Ventures full a23c45ca-d1b5-4f53-9748-e6243099d507 https://share.transistor.fm/s/7ed750c8 Brian is the Managing Partner at FirstLook Ventures and the founder of FirstLook, a monthly box that connects founders to investors. 


WHAT WE GO OVER:

  • The state of capital
  • Recent FirstLook Investments
  • Pitch deck advice for founders raising
  • Predictions on future acquisitions
  • FirstLook Monthly Box


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Brian is the Managing Partner at FirstLook Ventures and the founder of FirstLook, a monthly box that connects founders to investors. 


WHAT WE GO OVER:

  • The state of capital
  • Recent FirstLook Investments
  • Pitch deck advice for founders raising
  • Predictions on future acquisitions
  • FirstLook Monthly Box


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Fri, 08 Aug 2025 15:55:23 -0700 Perfy Perfy 2749 Brian is the Managing Partner at FirstLook Ventures and the founder of FirstLook, a monthly box that connects founders to investors. 


WHAT WE GO OVER:

  • The state of capital
  • Recent FirstLook Investments
  • Pitch deck advice for founders raising
  • Predictions on future acquisitions
  • FirstLook Monthly Box


CONNECT WITH US:


SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Eli Weiss, VP of Retention Advocacy at Yotpo 44 44 Eli Weiss, VP of Retention Advocacy at Yotpo full 80708765-90b1-4170-8cf1-7082704b9760 https://share.transistor.fm/s/494cfc0c Eli Weiss is the VP of Retention Advocacy at Yotpo. He previously worked at Jones Road Beauty, Olipop, Simulate, and more. He is the founder of the All Things CX and Retention newsletter on Substack. 


WHAT WE GO OVER:

  • Eli's beginning, from home life to luggage
  • Favorite marketing campaigns
  • Mobygate: The Triple Whale Drama
  • David launches Cod
  • Founder vs. Founder Negativity


CONNECT WITH US:



SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Eli Weiss is the VP of Retention Advocacy at Yotpo. He previously worked at Jones Road Beauty, Olipop, Simulate, and more. He is the founder of the All Things CX and Retention newsletter on Substack. 


WHAT WE GO OVER:

  • Eli's beginning, from home life to luggage
  • Favorite marketing campaigns
  • Mobygate: The Triple Whale Drama
  • David launches Cod
  • Founder vs. Founder Negativity


CONNECT WITH US:



SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> Thu, 31 Jul 2025 14:23:14 -0700 Perfy Perfy 2852 Eli Weiss is the VP of Retention Advocacy at Yotpo. He previously worked at Jones Road Beauty, Olipop, Simulate, and more. He is the founder of the All Things CX and Retention newsletter on Substack. 


WHAT WE GO OVER:

  • Eli's beginning, from home life to luggage
  • Favorite marketing campaigns
  • Mobygate: The Triple Whale Drama
  • David launches Cod
  • Founder vs. Founder Negativity


CONNECT WITH US:



SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez ADA Lawsuits: What Are They and How Do You Prepare? w/ Matt Orr of Amin Talati Wasserman, LLP 43 43 ADA Lawsuits: What Are They and How Do You Prepare? w/ Matt Orr of Amin Talati Wasserman, LLP full 8bc9f200-821f-4d3d-93f3-91ee7f52e9c8 https://share.transistor.fm/s/db890958 In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. 

Things we discuss:

  • What is Matt's background?
  • What started these ADA Lawsuits?
    • Early on = physical 
    • Nowadays = digital 
  • What happened with these types of lawsuits in California?
  • What recourse do brands have?
    • Proactive vs. Reactive plans
    • Widgets
  • Are these lawsuits defensible?
  • What is the best proactive approach?
    • Accessibility Policy
    • Accessibility Plan
    • Monthly or quarterly audits w/ published results
    • Bonus if you have multiple 3rd party audits
    • Have a specific worksheet for specific remediation efforts

Show Notes:

Sponsor:
Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 


]]> In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. 

Things we discuss:

  • What is Matt's background?
  • What started these ADA Lawsuits?
    • Early on = physical 
    • Nowadays = digital 
  • What happened with these types of lawsuits in California?
  • What recourse do brands have?
    • Proactive vs. Reactive plans
    • Widgets
  • Are these lawsuits defensible?
  • What is the best proactive approach?
    • Accessibility Policy
    • Accessibility Plan
    • Monthly or quarterly audits w/ published results
    • Bonus if you have multiple 3rd party audits
    • Have a specific worksheet for specific remediation efforts

Show Notes:

Sponsor:
Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 


]]> Thu, 14 Sep 2023 13:43:01 -0700 Perfy Perfy 2765 In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. 

Things we discuss:

  • What is Matt's background?
  • What started these ADA Lawsuits?
    • Early on = physical 
    • Nowadays = digital 
  • What happened with these types of lawsuits in California?
  • What recourse do brands have?
    • Proactive vs. Reactive plans
    • Widgets
  • Are these lawsuits defensible?
  • What is the best proactive approach?
    • Accessibility Policy
    • Accessibility Plan
    • Monthly or quarterly audits w/ published results
    • Bonus if you have multiple 3rd party audits
    • Have a specific worksheet for specific remediation efforts

Show Notes:

Sponsor:
Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 


]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The CPG Diaries Vol. 2: The Abominable Co-Man 42 42 The CPG Diaries Vol. 2: The Abominable Co-Man full 224d1476-4312-4eb2-8f6f-f5faaff30052 https://share.transistor.fm/s/e325f38a In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.

Submit Your Horror Story:

  • Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows. 
  • Email podcast@drinkperfy.com with your story to be featured. 

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

]]> In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.

Submit Your Horror Story:

  • Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows. 
  • Email podcast@drinkperfy.com with your story to be featured. 

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

]]> Fri, 08 Sep 2023 10:55:32 -0700 Perfy Perfy 471 In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.

Submit Your Horror Story:

  • Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows. 
  • Email podcast@drinkperfy.com with your story to be featured. 

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The CPG Diaries Vol. 1: Say Fundraise and Die! 41 41 The CPG Diaries Vol. 1: Say Fundraise and Die! full 6b94f99a-18c0-425d-9a08-b49c467c8b7e https://share.transistor.fm/s/cd0148a6 In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.

Submit Your Horror Story:

  • our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows. 
  • email podcast@drinkperfy.com with your story to be featured. 

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

]]> In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.

Submit Your Horror Story:

  • our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows. 
  • email podcast@drinkperfy.com with your story to be featured. 

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

]]> Wed, 30 Aug 2023 12:50:37 -0700 Perfy Perfy 308 In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.

Submit Your Horror Story:

  • our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows. 
  • email podcast@drinkperfy.com with your story to be featured. 

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Navigating Operational Pitfalls w/ Cody Berenson of Siddhi Capital 40 40 Navigating Operational Pitfalls w/ Cody Berenson of Siddhi Capital full 6a66f3db-3ebf-4356-896a-3b22be35d03a https://share.transistor.fm/s/36f58dd9 In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 

Things we discuss:

  • What is Siddhi Capital?
  • What is its investment Thesis?
  • Pitfalls
    • Multipacks: 
      • When? 
      • Why? 
      • Implications?
    • Identifying your co-man and warehouse: 
      • Relationship capital. 
      • Preventing issues w/ thorough communication. 
      • Repairing vendor relations. 
    • When are brands ready to scale? 
      • digital/print cans
      • pros
      • cons
      • implications

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 


]]> In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 

Things we discuss:

  • What is Siddhi Capital?
  • What is its investment Thesis?
  • Pitfalls
    • Multipacks: 
      • When? 
      • Why? 
      • Implications?
    • Identifying your co-man and warehouse: 
      • Relationship capital. 
      • Preventing issues w/ thorough communication. 
      • Repairing vendor relations. 
    • When are brands ready to scale? 
      • digital/print cans
      • pros
      • cons
      • implications

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 


]]> Thu, 24 Aug 2023 13:36:20 -0700 Perfy Perfy 1981 In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 

Things we discuss:

  • What is Siddhi Capital?
  • What is its investment Thesis?
  • Pitfalls
    • Multipacks: 
      • When? 
      • Why? 
      • Implications?
    • Identifying your co-man and warehouse: 
      • Relationship capital. 
      • Preventing issues w/ thorough communication. 
      • Repairing vendor relations. 
    • When are brands ready to scale? 
      • digital/print cans
      • pros
      • cons
      • implications

Show Notes:

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 


]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez How to Get Your Product Noticed: Insider Tips from RangeMe's Supplier Success Expert 39 39 How to Get Your Product Noticed: Insider Tips from RangeMe's Supplier Success Expert full 8944b9b1-fd42-4119-a950-fb4bdd417765 https://share.transistor.fm/s/7403b4f9 In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.
Things we discuss:

  • How Range Me got its name.
  • Using LinkedIn to connect with buyers and brands.
  • Networking events to separate the haves and the have-nots.
  • Cool kids vs. the uncool kids on LinkedIn
  • Getting into the stores
  • Staying on top of emerging brands

Show Notes:


]]> In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.
Things we discuss:

  • How Range Me got its name.
  • Using LinkedIn to connect with buyers and brands.
  • Networking events to separate the haves and the have-nots.
  • Cool kids vs. the uncool kids on LinkedIn
  • Getting into the stores
  • Staying on top of emerging brands

Show Notes:


]]> Fri, 31 Mar 2023 08:00:00 -0700 Perfy Perfy 1640 In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.
Things we discuss:

  • How Range Me got its name.
  • Using LinkedIn to connect with buyers and brands.
  • Networking events to separate the haves and the have-nots.
  • Cool kids vs. the uncool kids on LinkedIn
  • Getting into the stores
  • Staying on top of emerging brands

Show Notes:


]]> food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez From Attorney to Ice Cream Maker | Stacey Lee & Tiffany Yang from Sweety Ice Cream 38 38 From Attorney to Ice Cream Maker | Stacey Lee & Tiffany Yang from Sweety Ice Cream full d22f8faf-e08e-4ef7-b1c5-e5af4c9102ee https://share.transistor.fm/s/70e95046 On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.

Things we discuss:

  • Being an attorney to start in CPG
  • Bridging cultures in food
  • Consulting for brands
  • The Ethnic Aisle

Show Notes:


Sponsor:

  •  • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.

Things we discuss:

  • Being an attorney to start in CPG
  • Bridging cultures in food
  • Consulting for brands
  • The Ethnic Aisle

Show Notes:


Sponsor:

  •  • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Thu, 23 Mar 2023 21:00:00 -0700 Triple Whale Network Triple Whale Network 2205 On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.Things we discuss:Being an attorney to start in CPGBridging cultures in foodConsulting for brandsThe Ethnic AisleShow Notes:Connect with Stacey on LinkedinConnect with Tiffany on LinkedinCheck out Sweety Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.Things we discuss:Being an attorney to start in CPGB food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Getting into the Meat of Things w/ Aaron Luo from Mercado Famous 37 37 Getting into the Meat of Things w/ Aaron Luo from Mercado Famous full d61615d8-3dfe-4975-8147-59def4640162 https://share.transistor.fm/s/3547281e On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.

Things we discuss:

Shownotes:

  • Aaron's finance and global supply chain background
  • Imports/Exports
  • Meat vs. Anti Meat consumers
  • The importance of branding
  • Making your brand feel human
  • The process and regulations of Iberico

Show Notes:


Sponsor:

  •  • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.

Things we discuss:

Shownotes:

  • Aaron's finance and global supply chain background
  • Imports/Exports
  • Meat vs. Anti Meat consumers
  • The importance of branding
  • Making your brand feel human
  • The process and regulations of Iberico

Show Notes:


Sponsor:

  •  • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Thu, 16 Mar 2023 21:00:00 -0700 Triple Whale Network Triple Whale Network 2059 On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.Things we discuss:Shownotes:Aaron's finance and global supply chain backgroundImports/ExportsMeat vs. Anti Meat consumersThe importance of brandingMaking your brand feel humanThe process and regulations of IbericoShow Notes:Connect with Aaron on LinkedinCheck out Mercado FamousCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.Things we discuss:Shownotes:Aaron's finance and global supply chain backgroundImpo food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez From D1 Football to A2 Dairy w/ Alec Jaffe 36 36 From D1 Football to A2 Dairy w/ Alec Jaffe full 21ab0ade-df66-4898-a42c-e29080f0163d https://share.transistor.fm/s/fc6de2c3 On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.

Things we discuss:

  • How college sports drives culture at Alec's
  • A2 dairy - what's so special about it?
  • How does Alec's come up with flavors?
  • Owning your own production facility
  • What could Big Dairy be doing better?
  • Running a frozen DTC channel
  • Quality of life for farmers
  • Sustainable agriculture
  • Regenerative ingredients

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.

Things we discuss:

  • How college sports drives culture at Alec's
  • A2 dairy - what's so special about it?
  • How does Alec's come up with flavors?
  • Owning your own production facility
  • What could Big Dairy be doing better?
  • Running a frozen DTC channel
  • Quality of life for farmers
  • Sustainable agriculture
  • Regenerative ingredients

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Fri, 10 Mar 2023 04:00:00 -0800 Triple Whale Network Triple Whale Network 2011 On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.Things we discuss:How college sports drives culture at Alec'sA2 dairy - what's so special about it?How does Alec's come up with flavors?Owning your own production facilityWhat could Big Dairy be doing better?Running a frozen DTC channelQuality of life for farmersSustainable agricultureRegenerative ingredientsShow Notes:Connect with Alec on LinkedInCheck out Alec's Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.Things we discuss:How college sports drives culture at Alec'sA2 dair food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Employee Gifting as a Sales Channel w/ Justin Queen @ Snack Magic 35 35 Employee Gifting as a Sales Channel w/ Justin Queen @ Snack Magic full f458699f-3424-4f94-bc66-6816356867ca https://share.transistor.fm/s/9b971499 In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.

Things we discuss:

  • Brand Ambassadors
  • Early days of launching a brand
  • B2B Audience
  • Data Driven CPG
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.

Things we discuss:

  • Brand Ambassadors
  • Early days of launching a brand
  • B2B Audience
  • Data Driven CPG
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Wed, 01 Mar 2023 20:00:00 -0800 Triple Whale Network Triple Whale Network 2059 In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.Things we discuss:Brand AmbassadorsEarly days of launching a brandB2B AudienceData Driven CPGAnd more!Show Notes:Connect with Justin on LinkedInCheck out Snack MagicCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.Things we discuss:Brand AmbassadorsEarly days of launching a brandB2B Audienc food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Chompionship CX Tactics w/ Zoe Kahn of Chomps 34 34 Chompionship CX Tactics w/ Zoe Kahn of Chomps full 04212d10-05f1-4e1f-ae56-b28eabc8ad5c https://share.transistor.fm/s/f83d2093 On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.

Things we discuss:

  • Zoe's Story
  • Gaming
  • Chomps
  • Retention
  • Who would your brand be if they were a celebrity?
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.

Things we discuss:

  • Zoe's Story
  • Gaming
  • Chomps
  • Retention
  • Who would your brand be if they were a celebrity?
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Fri, 24 Feb 2023 00:30:00 -0800 Perfy Perfy 2719 On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.Things we discuss:Zoe's StoryGamingChompsRetentionWho would your brand be if they were a celebrity?And more!Show Notes:Connect with Zoe on LinkedInCheck out the Oopsie PodcastCheck out Chomps w/ code: ZOE15Check out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.Things we discuss:Zoe's StoryGamingChompsRetentionWho would your brand be if they were a celebrity?And more!Show Notes:Co food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Winning on Amazon w/ Chris Moe 33 33 Winning on Amazon w/ Chris Moe full 7fd9b7fb-7a93-46a8-9a9a-b1b98e8cc5e7 https://share.transistor.fm/s/edee8816 On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:

  • Amazon vs. DTC
  • Buy w/ Prime
  • Amazon Affiliate pushes
  • FBA vs. FBM
  • Amazon remarketing
  • Amazon Private Label
  • And more!

Show Notes:


]]> On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:

  • Amazon vs. DTC
  • Buy w/ Prime
  • Amazon Affiliate pushes
  • FBA vs. FBM
  • Amazon remarketing
  • Amazon Private Label
  • And more!

Show Notes:


]]> Fri, 17 Feb 2023 01:00:00 -0800 Perfy Perfy 2530 On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:Amazon vs. DTCBuy w/ PrimeAmazon Affiliate pushesFBA vs. FBMAmazon remarketingAmazon Private LabelAnd more!Show Notes:Connect with Chris on LinkedInCheck out CartographCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:Amazon vs. DTCBuy w/ PrimeAmazon Affiliate pushesFBA vs. FBMAmazon remarketingAmazon food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Insider Insights w/ Amrit Richmond of Indie CPG 32 32 Insider Insights w/ Amrit Richmond of Indie CPG full a5041b8a-8647-48ae-b6bd-31b633dda41e https://share.transistor.fm/s/467153cd On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss:

  • Leveraging Snack Magic data
  • Retail roadmap for startups
  • F&B trends
  • Retailer buyers doing due diligence on brands like investors
  • The 3 R's of Funding
  • Emily Sundberg's piece on smallwashing
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss:

  • Leveraging Snack Magic data
  • Retail roadmap for startups
  • F&B trends
  • Retailer buyers doing due diligence on brands like investors
  • The 3 R's of Funding
  • Emily Sundberg's piece on smallwashing
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Fri, 10 Feb 2023 05:00:00 -0800 Perfy Perfy 2482 On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss:Leveraging Snack Magic dataRetail roadmap for startupsF&B trendsRetailer buyers doing due diligence on brands like investorsThe 3 R's of FundingEmily Sundberg's piece on smallwashingAnd more!Show Notes:Connect with Amrit on LinkedInCheck out Indie CPGCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss:Leveraging Snack Magic dataRetail ro food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Tom Shea's Marketing Mastery: Insights on Digital Trends, The Future of OOH Advertising, Branding, and more! 31 31 Tom Shea's Marketing Mastery: Insights on Digital Trends, The Future of OOH Advertising, Branding, and more! full a71ad099-ef65-475f-b9c7-8456517320c7 https://share.transistor.fm/s/5df11650 Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.

On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.

Things we discuss:

  • How Adgile bridges the gap between OOH and digital media advertising
  • OOH best practices
  • Color psychology
  • Behavioral psychology
  • OOH attribution
  • GPS + geofencing
  • What's next for Adgile?
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.

On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.

Things we discuss:

  • How Adgile bridges the gap between OOH and digital media advertising
  • OOH best practices
  • Color psychology
  • Behavioral psychology
  • OOH attribution
  • GPS + geofencing
  • What's next for Adgile?
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Fri, 03 Feb 2023 04:00:00 -0800 Perfy Perfy 2269 Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.Things we discuss:How Adgile bridges the gap between OOH and digital media advertisingOOH best practicesColor psychologyBehavioral psychologyOOH attributionGPS + geofencingWhat's next for Adgile?And more!Show Notes:Connect with Tom on LinkedInCheck out AdgileCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled fr food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Build Your Brand by Building Relationships w/Bruce Cardenas 30 30 Build Your Brand by Building Relationships w/Bruce Cardenas full e3d3626d-941d-4fc9-a1c7-5f21f6be8543 https://share.transistor.fm/s/d0740f33 On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.

Things we discuss:

  • Bruce's history in the military and LAPD
  • How he began working with Quest Nutrition
  • Working for free
  • Serving others
  • How he became so well known in Sports Nutrition
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.

Things we discuss:

  • Bruce's history in the military and LAPD
  • How he began working with Quest Nutrition
  • Working for free
  • Serving others
  • How he became so well known in Sports Nutrition
  • And more!

Show Notes:


Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Thu, 26 Jan 2023 21:00:00 -0800 Perfy Perfy 2083 On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.Things we discuss:Bruce's history in the military and LAPDHow he began working with Quest NutritionWorking for freeServing othersHow he became so well known in Sports NutritionAnd more!Show Notes:Connect with Bruce on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.Things we discuss:Bruce's history in the food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Going w/ Your Gut in Business w/ Lucas Kraft of Wonderbelly 29 29 Going w/ Your Gut in Business w/ Lucas Kraft of Wonderbelly full b569bb77-0d42-4bc8-afd0-3ef3d7e07462 https://share.transistor.fm/s/422227bf On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. 

Things we discuss:

  • Relief should be something you enjoy, not endure
  • Dealing with an ED and the long-term impact
  • Digestive Health 
  • Building an OTC (over-the-counter) brand
  • Zoom filters (listen if you want to laugh)
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. 

Things we discuss:

  • Relief should be something you enjoy, not endure
  • Dealing with an ED and the long-term impact
  • Digestive Health 
  • Building an OTC (over-the-counter) brand
  • Zoom filters (listen if you want to laugh)
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Fri, 20 Jan 2023 09:40:59 -0800 Perfy Perfy 2009 On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez From Traveling Foodie to Founder w/ Stephen Caldwell of Rösti Stuft Spuds 28 28 From Traveling Foodie to Founder w/ Stephen Caldwell of Rösti Stuft Spuds full 6086cb86-ef4f-4142-8e55-297207b92334 https://share.transistor.fm/s/b2a01e85 On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder.

Things we discuss:

  • Traveling the world as "research" :-P
  • The history of Rösti
  • How to win on QVC 
  • Oregon State food scientists/R&D
  • Form factor as a moat
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder.

Things we discuss:

  • Traveling the world as "research" :-P
  • The history of Rösti
  • How to win on QVC 
  • Oregon State food scientists/R&D
  • Form factor as a moat
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Wed, 11 Jan 2023 10:17:10 -0800 Perfy Perfy 2132 On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder. On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Building Around 'Underloved' Foods w/ Marilyn Yang of Popadelics 27 27 Building Around 'Underloved' Foods w/ Marilyn Yang of Popadelics full a5871a5c-d163-4844-a219-7bdfc63404c2 https://share.transistor.fm/s/f09f98a3 On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms. 

Things we discuss:

  • Finance background
  • Business x life partnership
  • Brand positioning 
  • The need for product education in mushrooms
  • Her biggest "oh shit!" moment
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms. 

Things we discuss:

  • Finance background
  • Business x life partnership
  • Brand positioning 
  • The need for product education in mushrooms
  • Her biggest "oh shit!" moment
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Wed, 04 Jan 2023 10:44:21 -0800 Perfy Perfy 2345 On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms. On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Creating Your Brand's Dream World w/ David Greenfeld of Dream Pops 26 26 Creating Your Brand's Dream World w/ David Greenfeld of Dream Pops full c70f7c29-1289-40b5-9a35-b13319438e63 https://share.transistor.fm/s/c09705c9 In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years. 

Things we discuss:

  • Finance background
  • Dream Pops' origin story from mom's kitchen to commercial kitchen
  • The built-in moat of having a dodecahedron form factor
  • Brands that inspired DG
  • The lay of the land before plant-based was en vogue
  • Early capital-raising stories
  • Creating your brand's dream world
  • His social media strategy that every founder can use
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years. 

Things we discuss:

  • Finance background
  • Dream Pops' origin story from mom's kitchen to commercial kitchen
  • The built-in moat of having a dodecahedron form factor
  • Brands that inspired DG
  • The lay of the land before plant-based was en vogue
  • Early capital-raising stories
  • Creating your brand's dream world
  • His social media strategy that every founder can use
  • And more! 


Show Notes:


Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Mon, 19 Dec 2022 13:16:17 -0800 Perfy Perfy 1740 In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years. In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez You Are Your Superpower w/ Jake Karls of Mid-Day Squares 25 25 You Are Your Superpower w/ Jake Karls of Mid-Day Squares full 9ca05b88-0923-48db-b4bd-8deb130af822 https://share.transistor.fm/s/ad69e983 In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand. 

Things we discuss:

  • What did Jake do before MDS?
  • MDS' origin story
  • A media company that happens to sell chocolate
  • The big brand that sent the C&D
  • MDS' positioning evolution
  • Owning production
  • 30 under 30
  • How placement in store mattered so much for MDS
  • And more! 


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand. 

Things we discuss:

  • What did Jake do before MDS?
  • MDS' origin story
  • A media company that happens to sell chocolate
  • The big brand that sent the C&D
  • MDS' positioning evolution
  • Owning production
  • 30 under 30
  • How placement in store mattered so much for MDS
  • And more! 


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Mon, 12 Dec 2022 16:33:20 -0800 Perfy Perfy 2268 In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand. In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Seasonal Flavors, Year-Round Fun w/ Paul Voge of Aura Bora 24 24 Seasonal Flavors, Year-Round Fun w/ Paul Voge of Aura Bora full 69329675-3acc-48f5-abab-60ecd5e613d7 https://share.transistor.fm/s/25bade5f In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco. 

Things we discuss:

  • The start of Aura Bora
  • Seasonal flavor drops
  • Shark Tank
  • Being uniquely yourself as a brand
  • Green Bean Casserole
  • Beards
  • And more!


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco. 

Things we discuss:

  • The start of Aura Bora
  • Seasonal flavor drops
  • Shark Tank
  • Being uniquely yourself as a brand
  • Green Bean Casserole
  • Beards
  • And more!


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Mon, 05 Dec 2022 11:22:09 -0800 Perfy Perfy 1740 In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco. In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Conversation, But Who Cares w/ Kristin Charbo of Glonuts 23 23 Conversation, But Who Cares w/ Kristin Charbo of Glonuts full 2d6ef2d1-b75a-4c79-b77e-6c25481248c5 https://share.transistor.fm/s/cdad3f52 In this episode of Food Chained, Kristin Charbo (Co-Founder of Glonuts) shares the Glonuts origin story and how a side hustle became her and Grover's main squeeze. 

Things we discuss:

  • Coffee cart -> donuts
  • Funding the business (you have to listen to this)
  • Being your own co-man
  • Being your own 3PL
  • Burnout, and how it has created so many startup CPG founders
  • And more!


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, Kristin Charbo (Co-Founder of Glonuts) shares the Glonuts origin story and how a side hustle became her and Grover's main squeeze. 

Things we discuss:

  • Coffee cart -> donuts
  • Funding the business (you have to listen to this)
  • Being your own co-man
  • Being your own 3PL
  • Burnout, and how it has created so many startup CPG founders
  • And more!


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Mon, 28 Nov 2022 13:26:27 -0800 Perfy Perfy 2045 In this episode of Food Chained, Kristin Charbo (Co-Founder of Glonuts) shares the Glonuts origin story and how a side hustle became her and Grover's main squeeze. In this episode of Food Chained, Kristin Charbo (Co-Founder of Glonuts) shares the Glonuts origin story and how a side hustle became her and Grover's main squeeze. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Building a Gigantic! Candy Bar Company w/ Stu Davidoff 22 22 Building a Gigantic! Candy Bar Company w/ Stu Davidoff full a4d91cc8-6305-4957-b02f-13344dd64ae4 https://foodchained.transistor.fm/episodes/stu-davidson-gigantic In this episode of Food Chained, Stu Davidoff (Founder & CEO of Gigantic!) joins us to share his journey from finance to building a candy bar empire. 

Things we discuss:

  • Finance -> Candy Bars
  • Gigantic's guardrails during R&D
  • Billy Corgan from Smashing Pumpkins
  • How did the brand get its name?
  • The trends moving from overly sweet to  "sortasweet"
  • And more!


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, Stu Davidoff (Founder & CEO of Gigantic!) joins us to share his journey from finance to building a candy bar empire. 

Things we discuss:

  • Finance -> Candy Bars
  • Gigantic's guardrails during R&D
  • Billy Corgan from Smashing Pumpkins
  • How did the brand get its name?
  • The trends moving from overly sweet to  "sortasweet"
  • And more!


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Mon, 21 Nov 2022 18:24:23 -0800 Perfy Perfy 1957 In this episode of Food Chained, Stu Davidoff (Founder & CEO of Gigantic!) joins us to share his journey from finance to building a candy bar empire. In this episode of Food Chained, Stu Davidoff (Founder & CEO of Gigantic!) joins us to share his journey from finance to building a candy bar empire. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez A Growth RINDset w/ Matt Weiss of Rind Snacks 21 21 A Growth RINDset w/ Matt Weiss of Rind Snacks full 1306018d-4e66-4920-a02a-1070f134f33d https://share.transistor.fm/s/95c06279 In this episode of Food Chained, Matt Weiss (Founder & CEO of Rind Snacks) joins us to discuss his journey from finance to CPG founder. With a great-grandmother who instilled the idea of "roots, rinds, seeds, & stems" early on, Matt took this family lesson, coupled it with a finance background, and set off to create a high growth better-for-you snacking platform with an emphasis on reducing food waste. 

Things we discuss:

  • Living your dream vs. others'
  • Upcycling 
  • The shift from super sweet to tangy and zesty
  • Selling stories vs. products
  • His first "Oh, shit!" moment
  • And more


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the kno

]]> In this episode of Food Chained, Matt Weiss (Founder & CEO of Rind Snacks) joins us to discuss his journey from finance to CPG founder. With a great-grandmother who instilled the idea of "roots, rinds, seeds, & stems" early on, Matt took this family lesson, coupled it with a finance background, and set off to create a high growth better-for-you snacking platform with an emphasis on reducing food waste. 

Things we discuss:

  • Living your dream vs. others'
  • Upcycling 
  • The shift from super sweet to tangy and zesty
  • Selling stories vs. products
  • His first "Oh, shit!" moment
  • And more


Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the kno

]]> Tue, 15 Nov 2022 13:27:42 -0800 Perfy Perfy 2135 In this episode of Food Chained, Matt Weiss (Founder & CEO of Rind Snacks) joins us to discuss his journey from finance to CPG founder. With a great-grandmother who instilled the idea of "roots, rinds, seeds, & stems" early on, Matt took this family lesson, coupled it with a finance background, and set off to create a high growth better-for-you snacking platform with an emphasis on reducing food waste. In this episode of Food Chained, Matt Weiss (Founder & CEO of Rind Snacks) joins us to discuss his journey from finance to CPG founder. With a great-grandmother who instilled the idea of "roots, rinds, seeds, & stems" early on, Matt took this fami food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Supermarket Trends and Insights w/ Phil Lempert, The Supermarket Guru 20 20 Supermarket Trends and Insights w/ Phil Lempert, The Supermarket Guru full ef2406f2-9c56-4879-98c0-5486cde4aa12 https://share.transistor.fm/s/390a5669 In this episode of Food Chained, Phil Lempert (The Supermarket Guru) joins us to discuss supermarket trends & insights, as well as a variety of topics impacting today's food supply. 

Things we discuss:
• Phil's take on rising food prices and possible solutions
• SKU discipline and the need for brands to consolidate offerings
• Brands that have exercised SKU discipline well (Kerrygold, Liquid Death)
• Leaders in Private Label like Nestle, Kirkland, Kroger/Albertsons
• The pros and cons of PVL
• Trends and insights moving into 2023 (indoor farming, plant-based evolution, meat packing, store brands, insect protein)
• And much, much more

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> In this episode of Food Chained, Phil Lempert (The Supermarket Guru) joins us to discuss supermarket trends & insights, as well as a variety of topics impacting today's food supply. 

Things we discuss:
• Phil's take on rising food prices and possible solutions
• SKU discipline and the need for brands to consolidate offerings
• Brands that have exercised SKU discipline well (Kerrygold, Liquid Death)
• Leaders in Private Label like Nestle, Kirkland, Kroger/Albertsons
• The pros and cons of PVL
• Trends and insights moving into 2023 (indoor farming, plant-based evolution, meat packing, store brands, insect protein)
• And much, much more

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Mon, 31 Oct 2022 13:17:37 -0700 Perfy Perfy 2088 In this episode of Food Chained, Phil Lempert (The Supermarket Guru) joins us to discuss supermarket trends & insights, as well as a variety of topics impacting today's food supply. Things we discuss: • Phil's take on rising food prices and possible solutions • SKU discipline and the need for brands to consolidate offerings • Brands that have exercised SKU discipline well (Kerrygold, Liquid Death) • Leaders in Private Label like Nestle, Kirkland, Kroger/Albertsons • The pros and cons of PVL • Trends and insights moving into 2023 (indoor farming, plant-based evolution, meat packing, store brands, insect protein) • And much, much more In this episode of Food Chained, Phil Lempert (The Supermarket Guru) joins us to discuss supermarket trends & insights, as well as a variety of topics impacting today's food supply. Things we discuss: • Phil's take on rising food prices and possi food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Business + Life Partner Entrepreneurship w/ Delisa Harper of Funky Mello 19 19 Business + Life Partner Entrepreneurship w/ Delisa Harper of Funky Mello full 1ec3da4a-c575-4fd3-a57f-66eddc47dea6 https://share.transistor.fm/s/440ea824 In this episode of Food Chained, Delisa Harper (Co-founder of Funky Mello) joins us to discuss the origin of Funky Mello and how, during one fateful music festival, her marriage and business were born. 

Things we discuss:
• Spouses as Co-founders
• Music Festivals as an incubator for life and business partnerships? :-P 
• The importance of mentors and accelerators
• Networking and partnerships
• Farmer's Market => Whole Foods Market
• Much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> In this episode of Food Chained, Delisa Harper (Co-founder of Funky Mello) joins us to discuss the origin of Funky Mello and how, during one fateful music festival, her marriage and business were born. 

Things we discuss:
• Spouses as Co-founders
• Music Festivals as an incubator for life and business partnerships? :-P 
• The importance of mentors and accelerators
• Networking and partnerships
• Farmer's Market => Whole Foods Market
• Much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

]]> Tue, 25 Oct 2022 16:25:50 -0700 Perfy Perfy 1950 In this episode of Food Chained, Delisa Harper (Co-founder of Funky Mello) joins us to discuss the origin of Funky Mello and how, during one fateful music festival, her marriage and business were born. Things we discuss: • Spouses as Co-founders • Music Festivals as an incubator for life and business partnerships? :-P • The importance of mentors and accelerators • Networking and partnerships • Farmer's Market to Whole Foods Market • Much more! In this episode of Food Chained, Delisa Harper (Co-founder of Funky Mello) joins us to discuss the origin of Funky Mello and how, during one fateful music festival, her marriage and business were born. Things we discuss: • Spouses as Co-founders • M food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez A Wilde Conversation w/ Jason Wright of Wilde Chips 18 18 A Wilde Conversation w/ Jason Wright of Wilde Chips full 88d90508-cf74-4a29-80ab-d4db364b354a https://share.transistor.fm/s/77fe42ab In this episode of Food Chained, Jason Wright (Founder of Wilde Chips) joins us to discuss his journey from Abercrombie & Fitch, to creating his own granola, to Wilde Chips...and everything in between. 

Things we discuss:
• Jason's story
• Entrepreneurial learnings from past business ventures
• A HILARIOUS Abercrombie photoshoot
• Wilde's Repositioning and how it can help YOU
• Overall vibes
• Much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know

]]> In this episode of Food Chained, Jason Wright (Founder of Wilde Chips) joins us to discuss his journey from Abercrombie & Fitch, to creating his own granola, to Wilde Chips...and everything in between. 

Things we discuss:
• Jason's story
• Entrepreneurial learnings from past business ventures
• A HILARIOUS Abercrombie photoshoot
• Wilde's Repositioning and how it can help YOU
• Overall vibes
• Much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know

]]> Fri, 23 Sep 2022 11:20:57 -0700 Perfy Perfy 2699 In this episode of Food Chained, Jason Wright (Founder of Wilde Chips) joins us to discuss his journey from Abercrombie & Fitch, to creating his own granola, to Wilde Chips...and everything in between. Things we discuss: • Jason's story • Entrepreneurial learnings from past business ventures • A HILARIOUS Abercrombie photoshoot • Wilde's Repositioning and how it can help YOU • Overall vibes • Much more! In this episode of Food Chained, Jason Wright (Founder of Wilde Chips) joins us to discuss his journey from Abercrombie & Fitch, to creating his own granola, to Wilde Chips...and everything in between. Things we discuss: • Jason's story • Entrep food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez At Your (Food) Service w/ Matt Cotton of Rooted Food Sales 17 17 At Your (Food) Service w/ Matt Cotton of Rooted Food Sales full 876ae944-8859-4923-bc33-f6103e94a470 https://share.transistor.fm/s/0b93744c In this episode of Food Chained, Matt Cotton (Founder of Rooted Food Sales) shares an immense amount of knowledge regarding the Food Service channel for food & beverage brands. If you're a broker...you probably don't want to listen to this one. :-P 

Things we discuss:
• Matt's story
• Food Service as a GTM strategy
• Why is Food Service so "clean" in a business sense?
• Why do brokers have such a bad rep?
• Fixed retainer + commission or just commission?
• Much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know

]]> In this episode of Food Chained, Matt Cotton (Founder of Rooted Food Sales) shares an immense amount of knowledge regarding the Food Service channel for food & beverage brands. If you're a broker...you probably don't want to listen to this one. :-P 

Things we discuss:
• Matt's story
• Food Service as a GTM strategy
• Why is Food Service so "clean" in a business sense?
• Why do brokers have such a bad rep?
• Fixed retainer + commission or just commission?
• Much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know

]]> Wed, 14 Sep 2022 09:21:20 -0700 Perfy Perfy 2016 In this episode of Food Chained, Matt Cotton (Founder of Rooted Food Sales) shares an immense amount of knowledge regarding the Food Service channel for food & beverage brands. If you're a broker...you probably don't want to listen to this one. :-P Things we discuss: • Matt's story • Food Service as a GTM strategy • Why is Food Service so "clean" in a business sense? • Why do brokers have such a bad rep? • Fixed retainer + commission or just commission? • Much more! In this episode of Food Chained, Matt Cotton (Founder of Rooted Food Sales) shares an immense amount of knowledge regarding the Food Service channel for food & beverage brands. If you're a broker...you probably don't want to listen to this one. :-P food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Scaling Online and On-Shelf w/ Shray Joshi of Good Peeps 16 16 Scaling Online and On-Shelf w/ Shray Joshi of Good Peeps full 3e933afb-5851-41a2-868c-8858cb69ab00 https://share.transistor.fm/s/f88f643e In this episode of Food Chained, Shray Joshi (Founder of Good Peeps) shares some personal stories and how those have shaped his career. We also open up about fun and creative ideas we've had at past jobs that never quite reached the finish line. Tune in to learn a lot more about some Good Peeps. 

Things we discuss:
• Shray's story
• Building brand vs. depending on ad spend
• Fun brand ideas that never reached the finish line
• Social/Influencer/Creator
• Thoughts on the dark side of TikTok

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the knos 

]]> In this episode of Food Chained, Shray Joshi (Founder of Good Peeps) shares some personal stories and how those have shaped his career. We also open up about fun and creative ideas we've had at past jobs that never quite reached the finish line. Tune in to learn a lot more about some Good Peeps. 

Things we discuss:
• Shray's story
• Building brand vs. depending on ad spend
• Fun brand ideas that never reached the finish line
• Social/Influencer/Creator
• Thoughts on the dark side of TikTok

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the knos 

]]> Tue, 06 Sep 2022 10:17:30 -0700 Perfy Perfy 2872 In this episode of Food Chained, Shray Joshi (Founder of Good Peeps) shares some personal stories and how those have shaped his career. We also open up about fun and creative ideas we've had at past jobs that never quite reached the finish line. Tune in to learn a lot more about some Good Peeps. Things we discuss: • Shray's story • Building brand vs. depending on ad spend • Fun brand ideas that never reached the finish line • Social/Influencer/Creator • Thoughts on the dark side of TikTok In this episode of Food Chained, Shray Joshi (Founder of Good Peeps) shares some personal stories and how those have shaped his career. We also open up about fun and creative ideas we've had at past jobs that never quite reached the finish line. Tune in t food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The Family Recipe w/ Hector Saldívar of Tia Lupita 15 15 The Family Recipe w/ Hector Saldívar of Tia Lupita full f7073738-ec03-409c-b279-e5291a056110 https://share.transistor.fm/s/33e71a6a In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands.

Things we discuss:
• Hector's history
• The story of Tia Lupita (his mom)
• Stereotypes in the "ethnic" aisles
• Recipes as family heirlooms
• and much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know

]]> In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands.

Things we discuss:
• Hector's history
• The story of Tia Lupita (his mom)
• Stereotypes in the "ethnic" aisles
• Recipes as family heirlooms
• and much more!

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know

]]> Tue, 30 Aug 2022 13:14:49 -0700 Perfy Perfy 2069 In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands. Things we discuss: • Hector's history • The story of Tia Lupita (his mom) • Stereotypes in the "ethnic" aisles • Recipes as family heirlooms • and much more! In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only simila food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Winning with Smarts w/ Will Nitze of IQBAR 14 14 Winning with Smarts w/ Will Nitze of IQBAR full 3d17fdf5-5992-43d5-a2a0-809360b6a30d https://share.transistor.fm/s/cb92fee3 In this episode of Food Chained, Will Nitze (CEO of IQBAR) joins us to talk about how a job in software coupled with the Standard American Diet led him to create IQBAR. A functional protein bar and hydration mix for your brain. 

Things you'll learn:
• Will's history
• Standard American Diet leading to brain fog
• The connection between nutrition and cognition
• The book that unlocked it all for Will
• How IQBAR was first funded
• Strategy behind the product and what the customer needs

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, Will Nitze (CEO of IQBAR) joins us to talk about how a job in software coupled with the Standard American Diet led him to create IQBAR. A functional protein bar and hydration mix for your brain. 

Things you'll learn:
• Will's history
• Standard American Diet leading to brain fog
• The connection between nutrition and cognition
• The book that unlocked it all for Will
• How IQBAR was first funded
• Strategy behind the product and what the customer needs

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Thu, 25 Aug 2022 17:00:44 -0700 Perfy Perfy 2317 In this episode of Food Chained, Will Nitze (CEO of IQBAR) joins us to talk about how a job in software coupled with the Standard American Diet led him to create IQBAR –– a functional protein bar and hydration mix for your brain. Things you'll learn: • Will's history • Standard American Diet leading to brain fog • The connection between nutrition and cognition • The book that unlocked it all for Will • How IQBAR was first funded • Strategy behind the product and what the customer needs In this episode of Food Chained, Will Nitze (CEO of IQBAR) joins us to talk about how a job in software coupled with the Standard American Diet led him to create IQBAR –– a functional protein bar and hydration mix for your brain. Things you'll learn: food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The State of Organic Social and UGC w/ Kendall Dickieson 13 13 The State of Organic Social and UGC w/ Kendall Dickieson full 61de1f4f-65cd-4152-aca2-0d18fdbfcf82 https://share.transistor.fm/s/02b602e4 In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more.

Things you'll learn:
• Kendall's origin story as a "Pintern"
• What's cooking with YouTube Shorts?
• Why copypasta isn't a viable strategy in food & beverage
• How to repurpose content
• Commercial music...are influencers brands?
• SOCIAL MEDIA MANAGERS ARE UNDERVALUED

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more.

Things you'll learn:
• Kendall's origin story as a "Pintern"
• What's cooking with YouTube Shorts?
• Why copypasta isn't a viable strategy in food & beverage
• How to repurpose content
• Commercial music...are influencers brands?
• SOCIAL MEDIA MANAGERS ARE UNDERVALUED

Show Notes:

Sponsor:
   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

]]> Mon, 22 Aug 2022 08:50:41 -0700 Perfy Perfy 2968 In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more. Things you'll learn: • Kendall's origin story as a "Pintern" • What's cooking with YouTube Shorts? • Why copypasta isn't a viable strategy in food & beverage • How to repurpose content • Commercial music...are influencers brands? • SOCIAL MEDIA MANAGERS ARE UNDERVALUED In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Sizzlin' and Drizzlin' with Andrew Benin of Graza 12 12 Sizzlin' and Drizzlin' with Andrew Benin of Graza full 5c1fd1a6-2426-46a2-b675-22dedfa3ddcf https://share.transistor.fm/s/c4d3203d In this episode of Food Chained, Andrew Benin joins us to discuss his new hit product, Graza. Graza is a premium olive oil packaged in beautiful squeeze bottles for two different occasions –– sizzling and drizzling. When he noticed chefs in New York often using squeeze bottles, coupled with his and his wife's connection to Spain, Andrew put two and two together. The result? Massive demand for Graza.

Tune in to learn more about Andrew, the business, and achieving product market fit.
 
Show Notes:


]]> In this episode of Food Chained, Andrew Benin joins us to discuss his new hit product, Graza. Graza is a premium olive oil packaged in beautiful squeeze bottles for two different occasions –– sizzling and drizzling. When he noticed chefs in New York often using squeeze bottles, coupled with his and his wife's connection to Spain, Andrew put two and two together. The result? Massive demand for Graza.

Tune in to learn more about Andrew, the business, and achieving product market fit.
 
Show Notes:


]]> Tue, 16 Aug 2022 09:02:26 -0700 Perfy Perfy 1514 In this episode of Food Chained, Andrew Benin joins us to discuss his new hit product, Graza. Graza is a premium olive oil packaged in beautiful squeeze bottles for two different occasions –– sizzling and drizzling. When he noticed chefs in New York often using squeeze bottles, coupled with his and his wife's connection to Spain, Andrew put two and two together. The result? Massive demand for Graza. Tune in to learn more about Andrew, the business, and achieving product market fit. In this episode of Food Chained, Andrew Benin joins us to discuss his new hit product, Graza. Graza is a premium olive oil packaged in beautiful squeeze bottles for two different occasions –– sizzling and drizzling. When he noticed chefs in New York often food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The New Food Pyramid w/ Mark Metry 11 11 The New Food Pyramid w/ Mark Metry full 80f323b9-c9ad-4b5a-a2fe-7d9aef3f31d2 https://share.transistor.fm/s/7b0ba53d In this episode, Vasa and Mark Metry discuss "The New Food Pyramid" and the impact that food and drink have on brain health. 

Show Links:

]]> In this episode, Vasa and Mark Metry discuss "The New Food Pyramid" and the impact that food and drink have on brain health. 

Show Links:

]]> Wed, 10 Aug 2022 17:38:25 -0700 Perfy Perfy 1955 In this episode, Vasa and Mark Metry discuss "The New Food Pyramid" and the impact that food and drink have on brain health. In this episode, Vasa and Mark Metry discuss "The New Food Pyramid" and the impact that food and drink have on brain health. food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The State of Influencer Marketing w/ Sarah Grosz 10 10 The State of Influencer Marketing w/ Sarah Grosz full 4b72ca3b-8438-461f-9344-14cc6b9c104e https://share.transistor.fm/s/49d33805 In this episode of Food Chained, Sarah Grosz provides an immense amount of value when it comes to influencer marketing and the state of the creator economy.

You'll learn about:
• how to measure ROI on influencer initiatives
• what to do and what not to do when negotiating
• creating processes for influencer marketing
• goal-based KPIs
• Influencer Network Score (a term coined by Sarah)

Show Links:

]]> In this episode of Food Chained, Sarah Grosz provides an immense amount of value when it comes to influencer marketing and the state of the creator economy.

You'll learn about:
• how to measure ROI on influencer initiatives
• what to do and what not to do when negotiating
• creating processes for influencer marketing
• goal-based KPIs
• Influencer Network Score (a term coined by Sarah)

Show Links:

]]> Fri, 05 Aug 2022 09:25:27 -0700 Perfy Perfy 2202 In this episode of Food Chained, Sarah Grosz provides an immense amount of value when it comes to influencer marketing and the state of the creator economy. You'll learn about: • how to measure ROI on influencer initiatives • what to do and what not to do when negotiating • creating processes for influencer marketing • goal-based KPIs • Influencer Network Score (a term coined by Sarah) In this episode of Food Chained, Sarah Grosz provides an immense amount of value when it comes to influencer marketing and the state of the creator economy. You'll learn about: • how to measure ROI on influencer initiatives • what to do and what not food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Starting a Beverage Company w/ Vasa Martinez 9 9 Starting a Beverage Company w/ Vasa Martinez full 12e5ad72-4330-4298-93b9-5cf08049752f https://share.transistor.fm/s/c64df168 In this episode, Vasa steps aside from the host seat and serves as the guest...GUEST. Kane Lewandowski reached out to Vasa with several hard-hitting, great questions on LinkedIn. So Vasa decided to turn his answers into an episode of Food Chained.

Some of the questions:
• How much does it cost to start?
• How do you get into retailers?
• Where do you create products?
• How does it get manufactured?
• What are some cautionary tales someone like me should watch out for?
• I understand that when it comes to software you want a minimum viable product, does a similar idea apply with CPG?

Show Links:

]]> In this episode, Vasa steps aside from the host seat and serves as the guest...GUEST. Kane Lewandowski reached out to Vasa with several hard-hitting, great questions on LinkedIn. So Vasa decided to turn his answers into an episode of Food Chained.

Some of the questions:
• How much does it cost to start?
• How do you get into retailers?
• Where do you create products?
• How does it get manufactured?
• What are some cautionary tales someone like me should watch out for?
• I understand that when it comes to software you want a minimum viable product, does a similar idea apply with CPG?

Show Links:

]]> Tue, 02 Aug 2022 19:30:46 -0700 Perfy Perfy 1819 In this episode, Vasa steps aside from the host seat and serves as the guest...GUEST. Kane Lewandowski reached out to Vasa with several great questions on LinkedIn. So Vasa decided to turn his answers into an episode of Food Chained. Some of the questions: • How much does it cost to start? • How do you get into retailers? • Where do you create products? • How does it get manufactured? • What are some cautionary tales someone like me should watch out for? • I understand that when it comes to software you want a minimum viable product, does a similar idea apply with CPG? • And more! In this episode, Vasa steps aside from the host seat and serves as the guest...GUEST. Kane Lewandowski reached out to Vasa with several great questions on LinkedIn. So Vasa decided to turn his answers into an episode of Food Chained. Some of the quest startup, cpg, beverage, marketing, entrepreneurship, founder story No vasa martinez A Scrappy Startup w/ Jake Deleon of Fila Manila 8 8 A Scrappy Startup w/ Jake Deleon of Fila Manila full 1aeee81d-5867-4c51-8527-fce126178bed https://share.transistor.fm/s/2fbcff67 Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted to bringing authentic and all-natural Filipino cuisine to mainstream grocery stores. Today, three of Fila Manila’s SKUs have hit number one on three separate Amazon lists. In this episode, Jake shares the story of his startup, why fundraising is so hard, and the importance of networking for entrepreneurs.

Show Links:

]]> Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted to bringing authentic and all-natural Filipino cuisine to mainstream grocery stores. Today, three of Fila Manila’s SKUs have hit number one on three separate Amazon lists. In this episode, Jake shares the story of his startup, why fundraising is so hard, and the importance of networking for entrepreneurs.

Show Links:

]]> Mon, 18 Jul 2022 08:57:37 -0700 Perfy Perfy 1414 Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted to bringing authentic and all-natural Filipino cuisine to mainstream grocery stores. Today, three of Fila Manila’s SKUs have hit number one on three separate Amazon lists. In this episode, Jake shares the story of his startup, why fundraising is so hard, and the importance of networking for entrepreneurs. Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez The Inside Scoop w/ Kirsten Sutaria of Doozy Pots 7 7 The Inside Scoop w/ Kirsten Sutaria of Doozy Pots full d4d3b86b-9a0e-4ab3-8dae-659193e704d9 https://share.transistor.fm/s/f63d62e9 In the world of plant-based ice cream, it’s hard to find a dairy substitute that has the right texture and flavor, yet is also eco-friendly. Enter: hemp. Hemp seeds and hemp hearts are nutritional, functional, and sustainable. Kirsten Sutaria, founder of Doozy Pots, understands the challenges of building an eco-friendly business. But through hard work and integrity, Kirsten has learned how to source sustainable ingredients and market an unconventional product. In this episode, Kirsten shares her background in food, what inspired the name Doozy Pots, and why it’s so hard to build an eco-friendly business.

Show Links:

]]> In the world of plant-based ice cream, it’s hard to find a dairy substitute that has the right texture and flavor, yet is also eco-friendly. Enter: hemp. Hemp seeds and hemp hearts are nutritional, functional, and sustainable. Kirsten Sutaria, founder of Doozy Pots, understands the challenges of building an eco-friendly business. But through hard work and integrity, Kirsten has learned how to source sustainable ingredients and market an unconventional product. In this episode, Kirsten shares her background in food, what inspired the name Doozy Pots, and why it’s so hard to build an eco-friendly business.

Show Links:

]]> Tue, 12 Jul 2022 10:05:17 -0700 Perfy Perfy 1730 In the world of plant-based ice cream, it’s hard to find a dairy substitute that has the right texture and flavor, yet is also eco-friendly. Enter: hemp. Hemp seeds and hemp hearts are nutritional, functional, and sustainable. Kirsten Sutaria, founder of Doozy Pots, understands the challenges of building an eco-friendly business. But through hard work and integrity, Kirsten has learned how to source sustainable ingredients and market an unconventional product. In this episode, Kirsten shares her background in food, what inspired the name Doozy Pots, and why it’s so hard to build an eco-friendly business. In the world of plant-based ice cream, it’s hard to find a dairy substitute that has the right texture and flavor, yet is also eco-friendly. Enter: hemp. Hemp seeds and hemp hearts are nutritional, functional, and sustainable. Kirsten Sutaria, founder of plant based, ice cream, sustainability, cpg, food & beverage No vasa martinez Gut, Mind, and Body w/ Dr. Kirten Parekh of Klora 6 6 Gut, Mind, and Body w/ Dr. Kirten Parekh of Klora full 32f3d9db-f152-40c8-9803-87b787457b91 https://share.transistor.fm/s/20bd3ede Have you ever heard the term “Listen to your gut”? Well, it turns out your gut is responsible for more than just good intuition. A healthy gut microbiome is linked with cellular health, better brain function, and even the way we age. And Kirten Parekh, co-founder of Klora, wants people to know that a healthier way of living is within reach. In this episode, Kirten explains the importance of having a healthy gut microbiome, the gut-brain connection, and how Klora is bringing high-end science to regular consumers.

Show Links:


]]> Have you ever heard the term “Listen to your gut”? Well, it turns out your gut is responsible for more than just good intuition. A healthy gut microbiome is linked with cellular health, better brain function, and even the way we age. And Kirten Parekh, co-founder of Klora, wants people to know that a healthier way of living is within reach. In this episode, Kirten explains the importance of having a healthy gut microbiome, the gut-brain connection, and how Klora is bringing high-end science to regular consumers.

Show Links:


]]> Tue, 05 Jul 2022 09:25:19 -0700 Perfy Perfy 1443 Have you ever heard the term “Listen to your gut”? Well, it turns out your gut is responsible for more than just good intuition. A healthy gut microbiome is linked with cellular health, better brain function, and even the way we age. And Dr. Kirten Parekh, co-founder of Klora, wants people to know that a healthier way of living is within reach. In this episode, Kirten explains the importance of having a healthy gut microbiome, the gut-brain connection, and how Klora is bringing high-end science to regular consumers. Have you ever heard the term “Listen to your gut”? Well, it turns out your gut is responsible for more than just good intuition. A healthy gut microbiome is linked with cellular health, better brain function, and even the way we age. And Dr. Kirten Parekh food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Keepin' It Crispy w/ Matt Parry of The Good Crisp Company 5 5 Keepin' It Crispy w/ Matt Parry of The Good Crisp Company full f1228ac8-8a43-400b-af86-5f93d2f04d3c https://share.transistor.fm/s/47204016 Healthy versions of your favorite snacks are often disappointing because they lack the same texture or flavor. So when Matt Parry decided to make a healthier version of Pringles, he didn’t just want a snack that was made up of better ingredients. He wanted it to taste better, too. So he co-founded The Good Crisp Company, which has created a gluten-free chip without artificial colors or flavors that beats Pringles in blind taste-testing. In this episode, Matt shared about the origins of his chip company, how to find the right product-market fit, and why it’s important to perfect your product before your company scales.


]]> Healthy versions of your favorite snacks are often disappointing because they lack the same texture or flavor. So when Matt Parry decided to make a healthier version of Pringles, he didn’t just want a snack that was made up of better ingredients. He wanted it to taste better, too. So he co-founded The Good Crisp Company, which has created a gluten-free chip without artificial colors or flavors that beats Pringles in blind taste-testing. In this episode, Matt shared about the origins of his chip company, how to find the right product-market fit, and why it’s important to perfect your product before your company scales.


]]> Thu, 16 Jun 2022 13:50:26 -0700 Perfy Perfy 1618 Healthy versions of your favorite snacks are often disappointing because they lack the same texture or flavor. So when Matt Parry decided to make a healthier version of Pringles, he didn’t just want a snack that was made up of better ingredients. He wanted it to taste better, too. So he co-founded The Good Crisp Company, which has created a gluten-free chip without artificial colors or flavors that beats Pringles in blind taste-testing. In this episode, Matt shared about the origins of his chip company, how to find the right product-market fit, and why it’s important to perfect your product before your company scales. Healthy versions of your favorite snacks are often disappointing because they lack the same texture or flavor. So when Matt Parry decided to make a healthier version of Pringles, he didn’t just want a snack that was made up of better ingredients. He wante food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Type 3 Diabetes w/ Dr. Ryan Lowery of Ketogenic.com 4 4 Type 3 Diabetes w/ Dr. Ryan Lowery of Ketogenic.com full aa6f02d5-08ae-4c01-8f1d-83242b79d2ea https://share.transistor.fm/s/7dfbabcf The ketogenic diet is taking the world by storm. Everyone knows the benefits of lowering refined carbohydrate consumption, and ketosis is an optimal state for the human body. But it can be hard to tell the difference between truly keto-friendly foods and unhealthy items that have co-opted the keto label. Dr. Ryan Lowery, CEO at Ketogenic.com and President and Co-founder of Applied Science & Performance Institute, is an expert on ketogenic diets. In this episode, Ryan shared with us how to tell the difference between keto and non-keto items, why it’s important to get your diet back to the basics, and how keeping your body healthy can prevent cognitive decline.

Show Links:

]]> The ketogenic diet is taking the world by storm. Everyone knows the benefits of lowering refined carbohydrate consumption, and ketosis is an optimal state for the human body. But it can be hard to tell the difference between truly keto-friendly foods and unhealthy items that have co-opted the keto label. Dr. Ryan Lowery, CEO at Ketogenic.com and President and Co-founder of Applied Science & Performance Institute, is an expert on ketogenic diets. In this episode, Ryan shared with us how to tell the difference between keto and non-keto items, why it’s important to get your diet back to the basics, and how keeping your body healthy can prevent cognitive decline.

Show Links:

]]> Wed, 01 Jun 2022 09:46:50 -0700 Perfy Perfy 2462 The ketogenic diet is taking the world by storm. Everyone knows the benefits of lowering refined carbohydrate consumption, and ketosis is an optimal state for the human body. But it can be hard to tell the difference between truly keto-friendly foods and unhealthy items that have co-opted the keto label. Dr. Ryan Lowery, CEO at Ketogenic.com and President and Co-founder of Applied Science & Performance Institute, is an expert on ketogenic diets. In this episode, Ryan shared with us how to tell the difference between keto and non-keto items, why it’s important to get your diet back to the basics, and how keeping your body healthy can prevent cognitive decline. The ketogenic diet is taking the world by storm. Everyone knows the benefits of lowering refined carbohydrate consumption, and ketosis is an optimal state for the human body. But it can be hard to tell the difference between truly keto-friendly foods and food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Frustrating AF w/ Kayla Castañeda of Agua Bonita 3 3 Frustrating AF w/ Kayla Castañeda of Agua Bonita full 7a8c974c-796a-4b23-9c87-35537a8d9b31 https://share.transistor.fm/s/667ed6eb In the world of beverage creation, it’s hard to come up with a new angle. But after Kayla Castañeda had spent a decade working in the beverage industry, she decided it was time to make something of her own. Taking inspiration from her cultural heritage, Kayla decided to put a healthy spin on classic aguas frescas, and the company Agua Bonita was born. Ethically made and good for the consumer and the planet, Agua Bonita’s drinks are a fruit-forward beverage that pays homage to its cultural roots. In this episode, Kayla told us the story of her startup, how she dealt with copycats, and why failure shouldn’t discourage you.



]]> In the world of beverage creation, it’s hard to come up with a new angle. But after Kayla Castañeda had spent a decade working in the beverage industry, she decided it was time to make something of her own. Taking inspiration from her cultural heritage, Kayla decided to put a healthy spin on classic aguas frescas, and the company Agua Bonita was born. Ethically made and good for the consumer and the planet, Agua Bonita’s drinks are a fruit-forward beverage that pays homage to its cultural roots. In this episode, Kayla told us the story of her startup, how she dealt with copycats, and why failure shouldn’t discourage you.



]]> Tue, 24 May 2022 13:16:00 -0700 Perfy Perfy 1454 In the world of beverage creation, it’s hard to come up with a new angle. But after Kayla Castañeda had spent a decade working in the beverage industry, she decided it was time to make something of her own. Taking inspiration from her cultural heritage, Kayla decided to put a healthy spin on classic aguas frescas, and the company Agua Bonita was born. Ethically made and good for the consumer and the planet, Agua Bonita’s drinks are a fruit-forward beverage that pays homage to its cultural roots. In this episode, Kayla told us the story of her startup, how she dealt with copycats, and why failure shouldn’t discourage you. In the world of beverage creation, it’s hard to come up with a new angle. But after Kayla Castañeda had spent a decade working in the beverage industry, she decided it was time to make something of her own. Taking inspiration from her cultural heritage, K food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez Late Night Snacks w/ Damien Law of Effin' Good Snacks 2 2 Late Night Snacks w/ Damien Law of Effin' Good Snacks full 5c909e99-5aae-48e5-8472-da42da129ec5 https://share.transistor.fm/s/d49312ad Do your late-night snacking tendencies lead you to chips, cookies, and other unhealthy foods? Late-night snacking was Damien Law’s weakness, but he thinks he’s found the solution. Damien, founder of Effin’ Good Snacks, has created a healthy alternative to your typical late-night junk food. Effin’ Good cookies are low carb, low sugar, and are even a great source of magnesium, which can help you fall asleep after a late-night snacking session. In this episode, Damien shared the entrepreneurial journey that led him to create Effin’ Good Snacks and why today’s founders should look to platforms like TikTok for organic marketing.


]]> Do your late-night snacking tendencies lead you to chips, cookies, and other unhealthy foods? Late-night snacking was Damien Law’s weakness, but he thinks he’s found the solution. Damien, founder of Effin’ Good Snacks, has created a healthy alternative to your typical late-night junk food. Effin’ Good cookies are low carb, low sugar, and are even a great source of magnesium, which can help you fall asleep after a late-night snacking session. In this episode, Damien shared the entrepreneurial journey that led him to create Effin’ Good Snacks and why today’s founders should look to platforms like TikTok for organic marketing.


]]> Wed, 11 May 2022 20:30:24 -0700 Perfy Perfy 1871 Do your late-night snacking tendencies lead you to chips, cookies, and other unhealthy foods? Late-night snacking was Damien Law’s weakness, but he thinks he’s found the solution. Damien, founder of Effin’ Good Snacks, has created a healthy alternative to your typical late-night junk food. Effin’ Good cookies are low carb, low sugar, and are even a great source of magnesium, which can help you fall asleep after a late-night snacking session. In this episode, Damien shared the entrepreneurial journey that led him to create Effin’ Good Snacks and why today’s founders should look to platforms like TikTok for organic marketing. Do your late-night snacking tendencies lead you to chips, cookies, and other unhealthy foods? Late-night snacking was Damien Law’s weakness, but he thinks he’s found the solution. Damien, founder of Effin’ Good Snacks, has created a healthy alternative to food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez unFair Trade w/ Fatima-Zohra Hakam of Zora Chocolate 1 1 unFair Trade w/ Fatima-Zohra Hakam of Zora Chocolate full bdc05972-f21a-4acf-bee5-f3385cdf4b99 https://share.transistor.fm/s/3123fa38 There’s a massive disparity between the wealth of the chocolate industry and the poverty of cocoa farmers. But Fatima-Zohra Hakam hopes to change that. Fatima-Zohra founded her chocolate company ZORA to create and celebrate ethically-made chocolate. By working directly with farmers and cooperatives in a bean-to-bar process, Fatima-Zohra is trying to bridge the gap between cocoa farmers and chocolate consumers. In this episode, founder and CEO of Perfy Vasa Martinez interviewed Fatima-Zohra about the cocoa industry’s shortcomings, how ZORA has risen to meet the challenge, and why transparency is key to an ethical chocolate business.

]]> There’s a massive disparity between the wealth of the chocolate industry and the poverty of cocoa farmers. But Fatima-Zohra Hakam hopes to change that. Fatima-Zohra founded her chocolate company ZORA to create and celebrate ethically-made chocolate. By working directly with farmers and cooperatives in a bean-to-bar process, Fatima-Zohra is trying to bridge the gap between cocoa farmers and chocolate consumers. In this episode, founder and CEO of Perfy Vasa Martinez interviewed Fatima-Zohra about the cocoa industry’s shortcomings, how ZORA has risen to meet the challenge, and why transparency is key to an ethical chocolate business.

]]> Mon, 02 May 2022 15:19:14 -0700 Perfy Perfy 2471 There’s a massive disparity between the wealth of the chocolate industry and the poverty of cocoa farmers. But Fatima-Zohra Hakam hopes to change that. Fatima-Zohra founded her chocolate company ZORA to create and celebrate ethically-made chocolate. By working directly with farmers and cooperatives in a bean-to-bar process, Fatima-Zohra is trying to bridge the gap between cocoa farmers and chocolate consumers. In this episode, founder and CEO of Perfy Vasa Martinez interviewed Fatima-Zohra about the cocoa industry’s shortcomings, how ZORA has risen to meet the challenge, and why transparency is key to an ethical chocolate business. There’s a massive disparity between the wealth of the chocolate industry and the poverty of cocoa farmers. But Fatima-Zohra Hakam hopes to change that. Fatima-Zohra founded her chocolate company ZORA to create and celebrate ethically-made chocolate. By wo food chained, dtc, marketing, soda, food, beverage, consumer packaged goods, cpg, drinks, keto, low carb, diabetes, obesity No vasa martinez