Female Founder Lab Transistor (https://transistor.fm) https://feeds.transistor.fm/female-founder-lab Female Founder Lab is the podcast for founders expanding to the US market. Every episode, a founder who's actually done it walks you through how: from raising money, landing the first American retailer, setting up, the hire that changed everything, and the mistakes you don't have to repeat. If you're building and the US is on your horizon, this podcast is for you. This podcast is sponsored by TABS. TABS helps companies to successfully expand to the US market. For more information, check out www.tabsinc.com. © 2026 Female Founder Lab 78db5ffc-9a82-5ce6-a7b8-5addca374502 yes Female Founder Lab nl-nl Wed, 23 Sep 2026 14:39:18 -0700 Wed, 23 Sep 2026 14:40:07 -0700 https://www.instagram.com/femalefounderlab/ https://img.transistorcdn.com/a4llQKiIkrTaIPRKRQCjD4I0l1B8YdbP6S6y4IPFpJ0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjMw/ODU4OTBmZGI3MTIy/ZDAzYTAzYTU5NzY5/ZmNlMC5wbmc.jpg Female Founder Lab https://www.instagram.com/femalefounderlab/ episodic Female Founder Lab Female Founder Lab is the podcast for founders expanding to the US market. Every episode, a founder who's actually done it walks you through how: from raising money, landing the first American retailer, setting up, the hire that changed everything, and the mistakes you don't have to repeat. If you're building and the US is on your horizon, this podcast is for you. This podcast is sponsored by TABS. TABS helps companies to successfully expand to the US market. For more information, check out www.tabsinc.com. Female Founder Lab is the podcast for founders expanding to the US market. entrepreneurship, business, international expansion, female founders, United States Female Founder Lab flora@femalefounderlab.com No No From her kitchen into Whole Foods: Kathryn Bricken of Doughlicious 9 9 From her kitchen into Whole Foods: Kathryn Bricken of Doughlicious full e2936f94-df01-42a6-b9db-e4d2dea9c4f5 https://share.transistor.fm/s/7d68683f Kathryn Bricken started making gluten-free cookie dough in her kitchen for friends. Today Doughlicious is in more than 6,000 stores worldwide: Whole Foods, Target, Costco. Kathryn just moved to the US for a year to run the next phase herself.

This episode is filled with practical lessons on scaling a consumer brand across borders: why she pulled out of Australia after moving too fast, the tiny packaging change that cost a fortune in the US, why Kathryn now says "go deep, not wide," and how she thinks about raising money and giving away equity.

This podcast is brought to you by TABS, assisting companies to successfully expand to the US market.
Guest: Kathryn Bricken, CEO & Founder of Doughlicious

]]> Kathryn Bricken started making gluten-free cookie dough in her kitchen for friends. Today Doughlicious is in more than 6,000 stores worldwide: Whole Foods, Target, Costco. Kathryn just moved to the US for a year to run the next phase herself.

This episode is filled with practical lessons on scaling a consumer brand across borders: why she pulled out of Australia after moving too fast, the tiny packaging change that cost a fortune in the US, why Kathryn now says "go deep, not wide," and how she thinks about raising money and giving away equity.

This podcast is brought to you by TABS, assisting companies to successfully expand to the US market.
Guest: Kathryn Bricken, CEO & Founder of Doughlicious

]]> Tue, 15 Sep 2026 05:13:19 -0700 Female Founder Lab Watch on YouTube Female Founder Lab 1860 Kathryn Bricken started making gluten-free cookie dough in her kitchen for friends. Today Doughlicious is in more than 6,000 stores worldwide: Whole Foods, Target, Costco. Kathryn just moved to the US for a year to run the next phase herself.

This episode is filled with practical lessons on scaling a consumer brand across borders: why she pulled out of Australia after moving too fast, the tiny packaging change that cost a fortune in the US, why Kathryn now says "go deep, not wide," and how she thinks about raising money and giving away equity.

This podcast is brought to you by TABS, assisting companies to successfully expand to the US market.
Guest: Kathryn Bricken, CEO & Founder of Doughlicious

]]> entrepreneurship, business, international expansion, female founders, United States No Why the right city might not be New York: with brand strategist Natalie Batlle 8 8 Why the right city might not be New York: with brand strategist Natalie Batlle full 32129421-e5ab-41f4-9fa4-3e4876e1d8cd https://share.transistor.fm/s/4f4f9739 In this episode we sit down in Barcelona with Natalie Batlle. Natalie is the founder of Juno House and brand strategist, helping brands expand to the US market. In this episode she gets specific about the expensive mistakes she watches brands make. The $20k PR agency nobody needed, the whole budget burned on a single trade show, and what to do instead. 

We get into how to choose the right first US city (it's not always New York), the mindset shift that's needed, and why American consumers behave differently from Europeans when a new brand enters the market.

This episode is brought to you by www.tabsinc.com.
Today's guest: Natalie Batlle - www.nataliebatlle.com.

]]> In this episode we sit down in Barcelona with Natalie Batlle. Natalie is the founder of Juno House and brand strategist, helping brands expand to the US market. In this episode she gets specific about the expensive mistakes she watches brands make. The $20k PR agency nobody needed, the whole budget burned on a single trade show, and what to do instead. 

We get into how to choose the right first US city (it's not always New York), the mindset shift that's needed, and why American consumers behave differently from Europeans when a new brand enters the market.

This episode is brought to you by www.tabsinc.com.
Today's guest: Natalie Batlle - www.nataliebatlle.com.

]]> Tue, 11 Aug 2026 00:00:00 -0700 Female Founder Lab Female Founder Lab 1789 In this episode we sit down in Barcelona with Natalie Batlle. Natalie is the founder of Juno House and brand strategist, helping brands expand to the US market. In this episode she gets specific about the expensive mistakes she watches brands make. The $20k PR agency nobody needed, the whole budget burned on a single trade show, and what to do instead. 

We get into how to choose the right first US city (it's not always New York), the mindset shift that's needed, and why American consumers behave differently from Europeans when a new brand enters the market.

This episode is brought to you by www.tabsinc.com.
Today's guest: Natalie Batlle - www.nataliebatlle.com.

]]> entrepreneurship, business, international expansion, female founders, United States No Raising $500K to open in New York: Oracley's US Expansion Plan 7 7 Raising $500K to open in New York: Oracley's US Expansion Plan full 71c79fda-f52a-4a7b-bab3-35535a69d37b https://share.transistor.fm/s/799a952d Amy Maxwell is raising $500K to open Oracley's first studio in New York, with five more planned after that. This episode is the middle of it; the raise, the leases, and the costs she didn't see coming. She walks us through how she chose New York over the West Coast, what a US lease demands from a foreign founder with no credit score, and why she stopped chasing VCs and went looking for a different kind of investor entirely.


Amy Maxwell, founder of Oracley - www.oracleyspace.com
Find more details on the crowdfunding here: www.oracleyspace.com/invest
This episode is sponsored by TABS - www.tabsinc.com

]]> Amy Maxwell is raising $500K to open Oracley's first studio in New York, with five more planned after that. This episode is the middle of it; the raise, the leases, and the costs she didn't see coming. She walks us through how she chose New York over the West Coast, what a US lease demands from a foreign founder with no credit score, and why she stopped chasing VCs and went looking for a different kind of investor entirely.


Amy Maxwell, founder of Oracley - www.oracleyspace.com
Find more details on the crowdfunding here: www.oracleyspace.com/invest
This episode is sponsored by TABS - www.tabsinc.com

]]> Mon, 27 Jul 2026 23:00:00 -0700 Female Founder Lab Watch on YouTube Female Founder Lab 1717 Amy Maxwell is raising $500K to open Oracley's first studio in New York, with five more planned after that. This episode is the middle of it; the raise, the leases, and the costs she didn't see coming. She walks us through how she chose New York over the West Coast, what a US lease demands from a foreign founder with no credit score, and why she stopped chasing VCs and went looking for a different kind of investor entirely.


Amy Maxwell, founder of Oracley - www.oracleyspace.com
Find more details on the crowdfunding here: www.oracleyspace.com/invest
This episode is sponsored by TABS - www.tabsinc.com

]]> entrepreneurship, business, international expansion, female founders, United States No Operations, Fundraising & the US Dream: Marie Marie & Bloom & Wolf 5 5 Operations, Fundraising & the US Dream: Marie Marie & Bloom & Wolf full d37941b8-2d3b-4417-a058-0e73d33db9c6 https://share.transistor.fm/s/dcbdfbf6 In this panel conversation recorded in Amsterdam, we sit down with Marthe de Groot (Marie Marie) and Gwen van de Pas (Bloom & Wolf) to talk about the messy and exciting reality of building a business from scratch and scaling it internationally. We get into supply chain nightmares and how to fix them, raising money as a female founder, the art of saying yes without breaking your operations, and expanding to the US market.

]]> In this panel conversation recorded in Amsterdam, we sit down with Marthe de Groot (Marie Marie) and Gwen van de Pas (Bloom & Wolf) to talk about the messy and exciting reality of building a business from scratch and scaling it internationally. We get into supply chain nightmares and how to fix them, raising money as a female founder, the art of saying yes without breaking your operations, and expanding to the US market.

]]> Fri, 05 Jun 2026 08:06:15 -0700 Female Founder Lab Watch on YouTube Female Founder Lab 2566 In this panel conversation recorded in Amsterdam, we sit down with Marthe de Groot (Marie Marie) and Gwen van de Pas (Bloom & Wolf) to talk about the messy and exciting reality of building a business from scratch and scaling it internationally. We get into supply chain nightmares and how to fix them, raising money as a female founder, the art of saying yes without breaking your operations, and expanding to the US market.

]]> entrepreneurship, business, international expansion, female founders, United States No Van eerste wetsuit tot internationale groei: Wallien over pionieren in watersport voor vrouwen 4 4 Van eerste wetsuit tot internationale groei: Wallien over pionieren in watersport voor vrouwen full d6634675-2afc-491f-a0e7-9b6a6fa296de https://share.transistor.fm/s/bb703407 Madeleine zag iets wat de hele watersportindustrie over het hoofd had gezien: alles werd gemaakt voor mannen. Samen met haar broer richtte ze Wallien op, een watersportmerk speciaal voor vrouwen. Zes jaar later liggen hun producten wereldwijd in winkels en is Amerika de volgende grote stap. In deze aflevering praten we over hoe je een niche markt verovert, een ambassador community opbouwt en wat je moet weten voordat je de Amerikaanse markt betreedt.

]]> Madeleine zag iets wat de hele watersportindustrie over het hoofd had gezien: alles werd gemaakt voor mannen. Samen met haar broer richtte ze Wallien op, een watersportmerk speciaal voor vrouwen. Zes jaar later liggen hun producten wereldwijd in winkels en is Amerika de volgende grote stap. In deze aflevering praten we over hoe je een niche markt verovert, een ambassador community opbouwt en wat je moet weten voordat je de Amerikaanse markt betreedt.

]]> Wed, 22 Apr 2026 19:17:14 -0700 Female Founder Lab Watch on YouTube Female Founder Lab 1371 Madeleine zag iets wat de hele watersportindustrie over het hoofd had gezien: alles werd gemaakt voor mannen. Samen met haar broer richtte ze Wallien op, een watersportmerk speciaal voor vrouwen. Zes jaar later liggen hun producten wereldwijd in winkels en is Amerika de volgende grote stap. In deze aflevering praten we over hoe je een niche markt verovert, een ambassador community opbouwt en wat je moet weten voordat je de Amerikaanse markt betreedt.

]]> entrepreneurship, business, international expansion, female founders, United States No Stellar Whispers: Binnen twee jaar van eerste sieraad tot lancering in the VS 3 3 Stellar Whispers: Binnen twee jaar van eerste sieraad tot lancering in the VS full a1b4c466-fa4c-43d2-ad7b-b69c34097549 https://share.transistor.fm/s/15b0f269 Maaike Koster startte Stellar Whispers twee jaar geleden vanuit een reis naar Zuid-Afrika. Wat begon als een idee voor stijlvolle edelstenen sieraden, groeide snel uit tot een internationaal merk met klanten in Amerika. We praten over adverteren in een nieuwe markt, ondernemen met eigen kapitaal en wat haar dreef om toch een warehouse in de VS te openen.

]]> Maaike Koster startte Stellar Whispers twee jaar geleden vanuit een reis naar Zuid-Afrika. Wat begon als een idee voor stijlvolle edelstenen sieraden, groeide snel uit tot een internationaal merk met klanten in Amerika. We praten over adverteren in een nieuwe markt, ondernemen met eigen kapitaal en wat haar dreef om toch een warehouse in de VS te openen.

]]> Thu, 02 Apr 2026 16:36:15 -0700 Female Founder Lab Watch on YouTube Female Founder Lab 1958 Maaike Koster startte Stellar Whispers twee jaar geleden vanuit een reis naar Zuid-Afrika. Wat begon als een idee voor stijlvolle edelstenen sieraden, groeide snel uit tot een internationaal merk met klanten in Amerika. We praten over adverteren in een nieuwe markt, ondernemen met eigen kapitaal en wat haar dreef om toch een warehouse in de VS te openen.

]]> entrepreneurship, business, international expansion, female founders, United States No Een hondenmerk bouwen vanuit New York: het verhaal van Approved by Fritz 2 2 Een hondenmerk bouwen vanuit New York: het verhaal van Approved by Fritz full 9ef01a85-068a-4e23-83e5-431e906563df https://share.transistor.fm/s/44283f00 In deze aflevering spreek ik met Danielle Heeren, founder van Approved by Fritz.

Tijdens de lockdown in New York begon zij met het ontwerpen van stijlvolle hondenaccessoires. Vijf jaar later ligt haar merk in meer dan 350 winkels wereldwijd. We praten over hoe ze haar eerste fabrikant vond, hoe het merk onverwacht snel groeide via retailers en wat ze leerde van ondernemen in Amerika. 

]]> In deze aflevering spreek ik met Danielle Heeren, founder van Approved by Fritz.

Tijdens de lockdown in New York begon zij met het ontwerpen van stijlvolle hondenaccessoires. Vijf jaar later ligt haar merk in meer dan 350 winkels wereldwijd. We praten over hoe ze haar eerste fabrikant vond, hoe het merk onverwacht snel groeide via retailers en wat ze leerde van ondernemen in Amerika. 

]]> Wed, 11 Mar 2026 06:24:22 -0700 Female Founder Lab Watch on YouTube Female Founder Lab 2061 In deze aflevering spreek ik met Danielle Heeren, founder van Approved by Fritz.

Tijdens de lockdown in New York begon zij met het ontwerpen van stijlvolle hondenaccessoires. Vijf jaar later ligt haar merk in meer dan 350 winkels wereldwijd. We praten over hoe ze haar eerste fabrikant vond, hoe het merk onverwacht snel groeide via retailers en wat ze leerde van ondernemen in Amerika. 

]]> entrepreneurship, business, international expansion, female founders, United States No Van de keukentafel tot in de Target: Britt Schoorl over internationale groei met Wildride 1 1 Van de keukentafel tot in de Target: Britt Schoorl over internationale groei met Wildride full 3ef7930b-4faf-4b3c-82c3-25ed2b4067cf https://share.transistor.fm/s/903b2980 In deze aflevering hoor je hoe Wildride uitgroeide van een eigen behoefte tot een internationaal toddlermerk, met retail in de VS bij Target en Nordstrom. We praten over lean bouwen, community-first marketing en slim opschalen over de grens.

]]> In deze aflevering hoor je hoe Wildride uitgroeide van een eigen behoefte tot een internationaal toddlermerk, met retail in de VS bij Target en Nordstrom. We praten over lean bouwen, community-first marketing en slim opschalen over de grens.

]]> Wed, 18 Feb 2026 08:49:06 -0800 Female Founder Lab Watch on YouTube Female Founder Lab 2030 In deze aflevering hoor je hoe Wildride uitgroeide van een eigen behoefte tot een internationaal toddlermerk, met retail in de VS bij Target en Nordstrom. We praten over lean bouwen, community-first marketing en slim opschalen over de grens.

]]> entrepreneurship, business, international expansion, female founders, United States No Female Founder Lab Female Founder Lab trailer 812d6728-7661-490b-b5df-fe7e2f1b2d0d https://share.transistor.fm/s/275b5f4d Female Founder Lab is a podcast about female founders building and scaling businesses internationally. 

]]> Female Founder Lab is a podcast about female founders building and scaling businesses internationally. 

]]> Tue, 17 Feb 2026 19:42:29 -0800 Female Founder Lab Watch on YouTube Female Founder Lab 56 Female Founder Lab is a podcast about female founders building and scaling businesses internationally. 

]]> entrepreneurship, business, international expansion, female founders, United States No