Danielle helps businesses get clear on who they are, what they stand for and how they show up. In this conversation, we go beyond logos, colours and surface level aesthetics to explore the deeper parts of brand. The feeling people get from your business, the experience you create, the problems you solve and the trust you build over time.

We also talk about why brand clarity should come before content, why posting more is not always the answer, and how visibility can play a huge role in credibility.

Danielle shares her thoughts on personal brand, why people connect with people, and how founders often shape the way a business is seen. We also get into the realities of running a business, setting boundaries, becoming a parent and why work life balance might not really exist.

If you are a founder, business owner or marketer trying to create content that feels more meaningful, this episode is a great reminder that your brand is not just what people see. It is what people feel, remember and trust.

Watch or listen now wherever you get your podcasts.

Danielle Clarke Creative Official site: https://danielleclarke.uk/

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

Kofi shares his journey from starting out with no clear blueprint to building a performance coaching business that works with footballers and athletes at all levels. He talks openly about the challenges of growing a brand without falling into the influencer trap, the balance between chasing engagement and driving real business results, and how his approach to content has evolved over time.

The conversation dives into the power of consistency, developing a personal brand alongside a business, and learning how to use content not just for visibility, but to build trust and long-term client relationships. Kofi also reflects on stepping outside his comfort zone, from filming in busy gyms to becoming the face of his brand, and why personality plays a bigger role than people think.

An honest and practical episode for anyone looking to grow a business through content, build a personal brand with purpose, or find the balance between visibility and value.
 

Shapeshifter Performance: https://shapeshifterperformance.com/
Kofi's Insta: https://www.instagram.com/shapeshifter.performance/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

Kerry shares the reality behind building a brand from scratch, from writing poems in her garden and packing orders in a caravan to securing major opportunities with Team England and national retailers. She talks openly about the early challenges of starting without experience, learning the hard way about marketing, and navigating the uncertainty that comes with leaving a stable career to pursue something new.

The conversation dives into the importance of authenticity in content, the role social media has played in building a loyal community, and why storytelling has been at the heart of Letterbox Love’s growth. Kerry also reflects on the pressures of scaling a business, managing cash flow, and working closely with her husband to build something sustainable together.

An honest and insightful episode for anyone starting a business, building a brand online, or trying to turn a creative idea into something bigger.

Letterbox Love: https://letterbox-love.co.uk/
Connect with Kerry: https://www.linkedin.com/in/kerry-bilson-1514b7107/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

With ten Reformer Studio locations across the UK, Holly shares the lessons she’s learned while scaling her business, the challenges that come with rapid growth, and the decisions that have helped her carve out a clear space in a saturated industry. We explore how content and consistency have played a role in building trust, visibility and a strong brand presence.

The conversation also looks beyond the business. Holly talks openly about balancing growth with family life, raising three children and managing the realities of running a fast-moving brand alongside personal commitments.

A grounded and practical episode for anyone thinking about starting a business in the wellness industry, or looking to grow one sustainably.

Reformer Studio official site: https://www.reformerstudio.co.uk/
Connect with Holly: https://www.linkedin.com/in/holly-essuman-0b45631b/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

Hosted by Shaun Taylor, founder of LOFT ONE12, each episode features honest conversations with founders, creatives and business owners navigating growth, visibility and the pressures that come with building a brand.

We talk openly about what’s working, what isn’t, the lessons learned along the way and how content plays a role in standing out in competitive industries. Alongside the strategy, we explore the human side of business too how people really feel as their brands grow, evolve and scale.

This podcast is for business owners who want to show up consistently, create content with purpose and build brands that last.

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/