This show that you’ve learned to love and watch grow, Fashion Is Your Business…is rebranding soon. We will have an expanded focus beyond fashion, and with new hosts, Alesia Lanzo, Simeon Siegel  along with Pavan Bahl. 

Here’s why: The landscape of brand and innovation has evolved tremendously since first launching, and we will now focus more broadly on how innovative brands develop direct engagement & successful relationships with their customers. 

We hope you enjoy the new vibe, starting September this show will rebrand as Direct to Community Podcast, presented by Bellwether Culture.

This show that you’ve learned to love and watch grow, Fashion Is Your Business…is rebranding soon. We will have an expanded focus beyond fashion, and with new hosts, Alesia Lanzo, Simeon Siegel along with Pavan Bahl. 

Here’s why: The landscape of brand and innovation has evolved tremendously since first launching, and we will now focus more broadly on how innovative brands develop direct engagement & successful relationships with their customers. 

We hope you enjoy the new vibe, starting September this show will rebrand as Direct to Community Podcast, presented by Bellwether Culture. 

Nicholas De Monchaux , author of “Fashioning Apollo” and Associate Professor of Architecture and Urban Design and Director of the Berkeley Center for New Media, joins Pavan Bahl, Rob Sanchez and Marc Raco at WEAR Conference 2017 in San Francisco. 

De Monchaux describes how he conceived the book by considering the craziest domestic space imaginable -- the inside of a spacesuit. He then wrote a book about the Apollo program and how the Apollo spacesuits were made by industrial division of the same company who made Playtex bras and girdles. The origins of Playtex, the genesis of the book ten years in the making, why it mattered, historical understanding of where technological mindset come from, designing a suit allowing the human body to operate in such a hostile environment. And insights from research, as an architect.

A discussion of the next frontier for spacesuits, the trip to Mars, how American spacesuits were more practical than originally envisioned, how Russian spacesuits stacked up, dealing with pressure, the many layers of the Apollo spacesuit, radiation concerns, how by understanding technology as a cultural artifact we can understand how to model designs, and need to think about ideas wrapped up in designs and how they affect our work. Innovations that De Monchaux marvels at, high performance fashion, adapting to different circumstances, and how technology has changed how we operate in the w,orld. Our need to upgrade our human systems with technology, how modern technology is taking cues from the body, and augmenting ourselves via a biological view of technology.

Off the Grid Questions cover De Monchaux’s earliest memory of fashion made into forts and spaceships, a Star Wars moment and the incorrect use of the word parsec quiet and peace, and getting to meet astronauts because they would visit their suits which were a part of them.

Daymond John (bio), entrepreneur, investor, founder of FUBU, star of Shark Tank, author of the best-selling “The Power of Broke” and founder of Blueprint and Co, joins hosts Pavan Bahl, Rob Sanchez and Marc Raco for a “fireside chat” with Pavan in a special edition of “Fashion Is Your Business LIVE”, on location at the coworking environment, Blueprint + Co. Sponsored by Diaego, Miller/Coors [must be 21 to enter], BarterHouse, and M2M.

This MouthMedia Network Live event was recorded in front of a live audience at Experience Knotel, a interactive space located in the heart of Noho in New York City (666 Broadway) designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel – Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com

Panel:

Steven Balasiano – CEO of MHR Advisory, Counsel at Sills Cummis

Terri DiPaolo – Head of Licensing, Sponsorships, & Endorsements at TKO

Jodd Readick – CEO of LymeLog, Founder of Roam Coin, Co-Founder of User Centric Communications

Moderated by:

Avani Patel, Co-Founder of Ember, Founder of TrendSeeder

Olivia Carr, Founder and CEO of Shhh Silk (silk pillowcases), and Travis Wright,  General Manager of apparel brand Esther & Co., join Marc Raco and guest host Oliver Rhodes (Head of Growth for Peoplevox) in front of a live audience on location at Online Retailer in Sydney Australia. They discuss what’s required in 2020 to curate relevance and depth in social communication. And, what role, if any, social impact and charitable giving can, and should, have on success.

This episode is powered by the warehouse management solution peoplevox.com .

Mark Teperson,  Chief Digital officer for Accent Group Limited (a regional leader in the retail and distribution of performance and lifestyle footwear, with over 420 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand such as The Athlete’s Foot, Skechers, Dr. Martens, Timberland, Sperry Top-Sider) joins Marc Raco for a discussion on the next wave of digital evolution and how to prepare. This 300th episode of Fashion Is Your Business was recorded on location in front of a live audience at Online Retailer in Sydney, Australia.

In this episode:

• Adore Me’s goal to bring high quality underwear and lingerie to everyone, no matter what their shape, size, or race, and how they plan to scale their marketing channels with streaming, TV, mail, as well as influencers and traditional display to meet this goal as effectively as possible
• How Facebook’s algorithms have lost brand’s some of their flexibility and ability to leverage the platform as effectively as possible with the proliferation of blind spots for marketers
• The importance of differentiating dissatisfied customers versus customers at the end of the lifecycle with a subscription-based service like Adore Me, and how to either win those customers back or know when it isn’t worth the effort to retain that customer
• The value of associates in brick and mortar stores and the engagement opportunity that provides versus the tendency for the modern consumer to want to avoid interpersonal interaction, especially with online-online and subscription model sales platforms
• Communicating with customers, and how building and maintaining loyalty is all about honesty and accountability throughout, especially in situations where the brand may be at fault
• How Adore Me assess who may be a valuable customer, and the surprising homogeny between a-la-carte customers versus subscription model customers or elite try-at-home customers
• Adore Me’s plans to assess the wants and needs of its customers who opt into each transactional model to better leverage each for its strengths and target customers who may be wary of a subscription model
• Maintaining a brand identity across all platforms, from social media accounts to advertisements to website landing pages, and balancing what the metrics are showing people want and what the brand’s stated identity is
• How Adore Me is branching out into physical store locations and navigating brick and mortal sales by testing and learning
• Why Facebook is still a better short-term marketing performer for Adore Me than TV spots, but why the drag time of TV ads makes the metrics harder to analyze
• How Sarmand uses data as well as the experiences of his colleagues to navigate the tricky seasonality of lingerie and swimwear
• What Sarmand’s hypothetical dream marketing plan for Adore Me would entail
• The importance of making online quizzes worthwhile for the brand and the consumer
• Plus, some off the grid questions with Sarmad where we learn about what he looks forward to at the end of the day, what he does to relax, and a moment he resisted the urge to give up on something

In this episode:

• The importance of taking the data points about the average consumer’s needs and beliefs and making the brand’s point of view clear through its actions, such as having Halima Aden as a Muslim American model 
• Being open and engaging in conversations with consumers when campaigns take an unexpected term, and how honestly and accountability should be values of any brand
• The importance of keeping track of supply for brands that sell primarily direct
• How Cynthia Rowley uses data points to make changes to distribution, production, and supply chain to fill consumer demands and to create limited editions of popular styles to bring in new customers as well as repeat customers
• The struggle for brands to produce the quantity and quality digital content to keep the brand’s message clear without getting stale, and how Cynthia Rowley’s studio spaces and influencer network allow for a wealth of relatable content to be produced without having to plan out tightly structured content
• How big data can potentially be used to marketing or customer service actions, and how the evolution of data collection has influenced decision making
• Ways chat bots and video calling can extend the brand’s ability to provide recommendations, convenience, and a deeper human experience between the consumer and brand when engaging with direct sales
• The importance of referrals and word of mouth growth for a brand like Cynthia Rowley, and how Allie plans to utilize affiliates, influencers, and social media to get the word out organically to build the brand’s stature organically
• How first-order profitability has given Cynthia Rowley the flexibility to grow and make actions that aren’t necessarily scalable at its own pace while focusing on brand loyalty and referrals
• Why strategic parameters with tight guidelines along with a focus testing and analysis has evolved into a successful network of influencers
• Allie’s background in the beauty industry and extensive digital/e-commerce experience, and how her partnership with Cynthia’s artistic and active lifestyle backgrounds intersect and why their partnership is so strong
• New ways the brand has been connecting with their consumers, such as the new podcast
• Plus, some off the grid questions with Allie about how she got started on the path her career that led her to being a brand manager, how that work is like running a marathon, and her intensive note-taking

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the "Capri" age of shortswear) has truly evolved over time, with thoughtful strategy in growth and marketing.  Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambition of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Tom, check out CommerceNext on July 31st & August 1st in NYC.

In this episode:

• How Chubbies has evolved over time, from a brand focused on men’s shorts and embracing the weekend as an escape at the start of the brand in 2008 during recession, to adjusting itself as a full clothing line including tops, outerwear, and branding reflecting the current working world where we can work 24/7 if that’s what’s necessary and the “weekend” is less concrete a concept for some
• Why community is so important to Chubbies, and how the brand embraced social media from the start and utilized its marketing budget to be able to compete with much larger brands
• The importance of being a part of the community you create around your brand, and not being content with setting it up and stepping back
• Utilizing relatable concepts of wellness, healthy mental space, and relaxation to build a healthy, positive, and inclusive community
• How Tom utilizes data and assessment of social media engagement to refine future content to keep the community active
• Keeping the brand ethos alive through content that isn’t intended to drive sales or advertise product, such as the “Weekender” emails that are sent out on Fridays
• Having fun with content, such as the time Chubbies published an open letter to Abercrombie & Fitch urging them to stop selling cargo shorts or realizing it was cheaper to produce and mail out beer koozies to grow the fanbase that it would be to “buy” Facebook fans
• Why the biddable marketing landscape on Facebook has been advantageous to Chubbies, and why that has made other attribution models more challenging on other social media platforms 
• How Chubbies has tested the implementation of influencers, and why this year has been a stronger year for engagement through influencers, and why it’s important for Chubbies that influencers act more like fans of the brand than salespeople giving out promo codes
• Testing new channels, through pulse testing and holdout groups, and what Tom is looking for when testing these channels’ attribution statistics
• How the data from social interactions are used to monitor the content and product Chubbies is releasing to adjust marketing or even adjust product lines
• The value of user-submitted photos wearing the products, and how these customer photos led to Chubbies breaking away from just producing shorts and to vary the brand’s color palette 
• Plus, we go off the grid and find out about some of Tom’s best/worst vacation experiences, his favorite Chubbies product that didn’t connect with consumers, and why it’s important to stay humble

In this episode:

• About The Robin Report
• The relationship between Robin and Steve
• What led Steve to his current role and what’s catching his attention currently in fashion
• The new experience of retail
• How multibranding has changed the way retailers are selling to consumers
• On what is the biggest difference between a legacy retailer innovating and a start-up trying to innovate
• If it’s more radical be an innovator to force others to change or more radical to lead the charge of change
• If diversification of radical activity is important
• How a CEO can stay honest and keep moving with the consumer
• Getting to know a little more about Robin and Steve outside of their businesses 

There’s been a lot of talk about drones and how they can impact retail. It seems inevitable that you’ll be able to get a package delivered by Amazon or UPS from your friendly drone.

And that’s not all. What about drone delivery on demand? If you could order something from a local retailer and have it delivered in minutes to your own backyard? A company from Iceland is doing just that. And it’s closer to being reality than you may think. Yariv Bash, the cofounder and CEO of Flytrex, takes us through what’s on the horizon and we talk through many of the obvious public concerns and questions—on location at Shoptalk Las Vegas.

In this episode:

• Delivering parcels to pick-up points communicated to a user via text message.
• Users can then receive packages through a drop-down cable from the drone while it remains in the air to combat safety concerns
• Taking care of safety issues
• Avoiding collisions, traffic, having its own ATC
• Privacy and noise
• What business can become knowing instant gratification is possible
• Ecological impact and safety, lobbying for regulatory support and acceptance
• Food can be hotter and faster
• Limited weight can be carried

In this episode:

• Seeing a changing and shifting retail industry, with every month something new
• More channels evolving, brands need to be smart about how they are communicating
• The future of audio in retail marketing
• Brands will be smart how they can build content
• Seeing D-to-C building pop-up shops
• Finding more innovative ways to engage with customers
• Social networks and loyal customers sharing their impressions
• Driving brand story inside collaborations
• Emerging channels - being able to properly collect data points from new channels
• Playing with data in creative ways
• Less partners better for more unified, cleaner data with a fuller lens
• Important to still listen to customers
• Loyalty program considerations, incremental positive experiences minimizing friction
• How retail is fun

Since most people become parents at some point, solving how the journey to parenthood can be made easier and less overwhelming with helpful content, a curated store, and universal baby registry could be a great success story, And it has been, thanks largely to founder Natalie Gordon, a former developer at Amazon who decided to create a better baby registry. Today 1 in 5 first-time families create a Babylist registry. Every month more than one million families rely on content to make the most important decisions of pregnancy and early parenthood, and over $12MM in gifts are given using Babylist. Host Rob Sanchez sat down with founder Natalie Gordon on location at eTail West in Palm Springs, CA.

In this episode:

• Building an online registry
• Being able to create a list more personalized for each family
• How Baby-sit is invested in its own retail operations
• The original business model was affiliate and Babylist eventually diversified to not just be dependent on the affiliate model
• Staying with the family past the birth
• Recommendation lists
• The open opportunity: most people in the US don't have a local baby store
• Creating video content to help with purchase details and merchandise info
• The dynamics off offering used products
• Leading with the known, trusted brand name, and doubling down on the branding  instead of creating new brands for other functions

Jean-Marc Bellaiche, Chief Partnership and Strategy Officer for Contentsquare (a digital experience platform (DXP) that helps you to optimize your customer journeys and increase conversion rates), joins Marc Raco on location at Shoptalk 2019 in Las Vegas.

In this episode:

• The value oft Shoptalk, and why Contentsquare is there
• Creating personalized experiences online is a hot topic, along with AI
• Making sure that each company and team-member can delight customers online - democratization of this process
• Make sure give sight to customer, can see what’s happening online
• Increase consumer experience mixed with taking in data in and analyzing performance in a retail environment
• So visual and easy too use, augmented reality on website
• How partners can see performance info on different zones on your website
• The easy setup, a line of javascript powered with AI
• Data is organized around new zones and changes on a website
• How much education is needed - and how when presented at the right level, there is a “wow” effect
• Being fully GDPR compliant
• Primary target clients
• Jean-Marc's career history with a passion for passion, and focus ion tech
• How close to creative ContentSquare gets with clients
• Collecting billions of clicks per month, resulting in impressive data
• With new video you. can tell compared to previous video where engagement is and levels of that engagement
• The data to support creative decisions
• Majority is with players with commerce, and work with non-retailers (i.e. banks, insurance companies) - helping with better conversion
• Fashion/beauty/luxury - why such strength in those verticals?
• Jean-Marc on staying grounded when traveling - exercise, photography
• Interest in the meaning of life

• Stacy at eTail to look for solutions for the customer journey pain points
• TOMS is evolving the way they give and impact the world
• Giving $5M toward ending gun violence, creating experiences to educate the customers and drive purchase
• Greater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brand
• Educating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactive
• Is TOMS part media company?
• Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issue
• Wanting TOMS.com to be a welcoming and safe space without making people feel uncomfortable about issues
• Poll driven vs. organically selected causes
• Funding your voice with your brand
• Trying to be inclusive for all
• Why 20% of the world has some difficulty accessing info on the web
• The importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing

• How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move
• A trend towards casual in the US, running shoes and flip flops
• Fighting cancer
• Challenges of a first order, re-labeling 25,000 pairs of flip flops
• How giving  to a cause  backfired a bit on their launch
• Going on the road and moving on to trade shows
• Flip flops meeting a need vs carving a new category for premium high end stores
• Creating a lifestyle brand without knowing it
• Now offering web-only products
• Marketing strategies and considerations

Stacy Flynn, CEO & Co-Founder of Evrnu SPC, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

• Liquifying garment waste to a polymer level and turn into new clothing
• How the company was started in 2014  because a solution was needed that make a dent in apparel industry sustainability issues
• Why the process is like making pasta - push the materials through a dial that looks like a shower head
• Working with cotton, and how consumers throw away 80% of textiles into the garbage can
• A new fiber is recoverable stretch fabric
• Easy to recover and reuse stretch fiber (traditionally not as circular, difficult to break down)
• Thinking about what happens to a product after someone is done using it
• Allowing the apparel industry to grow while reducing ecological impact
• How it is very scary starting a business and putting everything in, especially when there is no example for people to imagine what this is and whether it can be successful
• Riding the waves of great day terrible day, great day terrible day
• How Evrnu is now accepted by incredible brands and investors are taking a chance on them
• Making money working with apparel brands and retailers to develop concept garments—as an outside R and D company to build products that outperform what virgin materials could do on their own
• Technology licensing, and the ability to quickly scale
• Use existing waste supply chain, closing the loop, creating disruption in the industry
• Not bypassing re-use channels

Valerie Metzker, Head of Business Development for Roadie (the first nationwide delivery service that’s “on-the-way” – making us faster, more flexible and more scalable than traditional carriers and “on-demand” couriers), joins Marc Raco on location on Startup Street at Shoptalk 2019 in Las Vegas.

In this episode:

• A crowdsourced, same-day and last-mile delivery service?
• Flexibility to handle variable sizes and distance
• Super flexible, one hour delivery, same day for enterprise clients, or inventory rebalancing
• Managing service accuracy and follow through with a crowdsourced service

This is more than an idea. This is an innovative circular T-Shirt Company that could change the waste problem caused by fast fashion, and a new commerce model for things we use every day. Kristy Caylor, CEO of For Days, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

• A new model for commerce for things we use every day
• Avoiding cycle of purchase and pollute, purchase and pollute
• Wear, return, up-cycle
• Subscription model, not purchased, another type of consuming fashion, a sharing economy because sharing materials
• Eliminating closet clutter and clothing waste
• Doesn’t make anyone change consumption patterns, makes you feel great—same person as was but now helping reduce waste
• Having access to things that make you happy, optimistic and futuristic
• Empowering, closing the loop system
• Building a factory, scaling — working on—a smaller prototype in Los Angeles area
• Systems and processes and the value of Kristy’s  engineering background
• Challenges of building new technology
• At the  forefront of conversations and there is a shift in the industry
• And the need for a sense of connectivity

Anthony Marino, President of thredUP,  joins Rob Sanchez on location in Palm Spring, CA at eTail West.

In this episode:

• How thredUP has changed over the years
• Buying used clothing online
• Offering 25,000-35,000 brands
• A managed marketplace
• Suppliers, and trying to take weight off our shoulders—how they get sent a postage paid bag, and then receive money for the pieces they provide
• Why there is not a whole lot needed to attract suppliers except to make it more and more easier
• Making thredUP different is the brands they carry
• The Instagram generation of shoppers—how people don’t want to be seen in same clothing many times, with a record on their feed
• Considering that suppliers don’t want to be conspicuous
• A vision of a healthier and cleaner world
• How the thredUP platform is made for an evolution of brands to capture more unused items to be purchased
• Value prop – when you’re done with a piece of clothing, you’re not stuck with it
• How thredUP takes items that have very little attribution and gives them value.
• thredUP has a no data problem—it actually has to create data
• A hybrid of computers and people—key a piece is getting info to shopper to make it easy
• Many customers are millionaires——shoppers are shopping for different reasons

Nicole Mossman, Founder and CEO of EverThread (an enterprise proprietary visualization technology platform that improves online consumer engagement with e-commerce sites, while simultaneously lowering marketing and operational costs), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

• The ability to work with 2D images
• Making molds with images and then being able to add new finishes, colors, pattern to images from season to season
• Products repeating body styles, so they last over time, true assets
• Changing way about people think of creating and changing images, and workflow, train customers how get started and what is needed as inputs to create beautiful outputs
• Creating awareness about everThread and its. mission
• Helping to power on-demand commerce, not having to produce samples, but giving consumers the ability to see thousands of products, a huge impact on waste
• Discovering Dallas and its fast growth

Vibhu Norby, Founder/CEO of b8ta (a platform and  store designed for discovering, trying, & buying the latest tech products). joins Rob Sanchez on location in Palm Spring, CA at eTail West.

In this episode:

• Seeing retail as an engagement and marketing engine, not as a supply chain mechanism
• Retail as a service
• A lot of ownership over experience in stores
• The intersection of physical and digital sides
• Quality of survey data
• What products work for b8ta’s offering, largely electronic products of some type
• Design differences to other platform such as Amazon Four Star
• Products are not “verticalized”
• Why the product is the hero
• Overhead cameras important in b8ta’s stores
• The “war for space”
• Experience retail is the future
• How multi-brand retailers should stay away from being logistics companies
• Same-day is inevitable

Nicole Bassett, Co-founder and CEO of The Renewal Workshop (the leading provider of circular solutions for apparel and textile brands, organized around the idea that businesses have multiple responsibilities for generating positive, lasting value), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

• A circular economy business solution
• Working with apparel and clothing and home goods,
• How  a linear economy becomes waste
• Solving the problem and getting rid of waste, trying to find the best use of a brand’s material
• From linear to circular
• Making money in a different way, putting value into the item you made for a longer time
• Reselling existing products offers growth in revenue
• An opportunity in the mindshift
• Designing a product for one life
• Paid by brands to take their waste
• Great teams in house, including photography, and a very dynamic work environment, alway action
• The process of sales and brand partners

Beth Esponnette, Co-founder and Chief Visionary of unspun, Inc. (a venture-backed robotics and apparel company, building custom jeans for each consumer, on demand), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

• A hardware and software company
• Mass production, keep fighting to be able to produce custom and on demand
• 70% of purchases are impulse buys, and mass production can’t usually meet that need
• Scaling custom fit
• Why unseen is different than a tailor
• No need for second fitting
• Unspun will utilize a 3D model of you
• Bulding a machine to weave the product
• Why they are talking about it instead of keeping it in stealth mode – to inspire
• Advantage of being in San Francisco
• Visions of robotics, and the way of the future
• 3D knitting possibilities
• Wovens are difficult because the need to be creating a structure, so customs and one-offs must be 3D woven
• Currently producing jeans, takes three weeks to be cut and sewn,  but soon should be only hours
• Being driven by a love of circular product lifecycles and more variety with less inventory and mass of what is made
• Challenges to solve, and the value of Remode
• Direct to Consumer vs. Business-to-Business approaches, and why it is important to become an expert as a brand
• The need for personal balance, and a company culture that support it (including Hacky Sack
• Keeping in touch with the world to be reminded of what you’re fighting for

Dan Leahy, Co-founder/CEO at MakerSights (a product decision platform for retail, bridges the gap between what brands think consumers want and what consumers ultimately purchase),  joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

• Sustainability in presentation
• Allowing the creative side of brands to interact with consumers
• Making more of what consumers like and less what they already doing
• Work with product development and go to market teams
• Focus on apparel, footwear, accessories and home
• A plug-in development process to de-risk decisions they make
• Ability to test products instantly
• Todays consumer wants to co-create with brands, actively interact with brands
• The goal of being fun, fast and mobile driven
• A quicker product development process
• The role of big data
• Building predictive analytics with data and feedback
• The value of conferences
• Client acquisition strategies, and the value of word of mouth and organic relationship building
• Being creative

Greg Petro, CEO/Founder of First Insight (a comprehensive solution for optimizing new product creation processes, tools, & outcomes through predictive analytics) joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

• The ability to structure data from the consumer, and help them through a rich group of modeling which products will rise to the top and decide how to cull down assortment instead of bringing it all to market, instead of leveraging statistical history
• The value of physically produced items
• Goals to help re-use waste
• Trying to get companies to stop making huge numbers of samples
• Digitization of product supply chain
• 3 decision-points people make of industry, and taking a snapshot of those stages
• A time to take that and run on a platform
• Exploring cultures through food and shopping

Bence Ivancsics, CEO of SneakerTracker, joins “The Game Plan with Dale Moss” host Dale Moss and guest host and fashion technology expert Pavan Bahl in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• Sports fashion and sneaker heads
• Sneakers are so unique and brands are putting marketing efforts into it
• The sneaker craze started around 1985?
• The value of seeing actual product in use, carry with you the impact
• Idolizing lifestyle connected
• Becoming a symbol of excellence
• Giving feel in real time, showing off sneakers and showing to community what you’re wearing and connecting with living habits
• A new network, and social influencers
• The community aspect of SneakerTracker
• Making people feel like they are a part of something bigger
• How sneakers are leading sports teams to revise dress codes
• A major shift in the NFL in the marketing space in motion
• People are enthusiastic to share info on what they are wearing
• Sales: numbers are one thing, seeing them on the field is another
• Learning who, what, where, why they are wearing the sneakers
• Brands will know more to release shoes strategically
• Live analytics on what people are wearing in an event venue, what brands most popular, etc
• Data collection, and “wcommerce”
• One can picture oneself in that shoe
• Being able to have a community and implementing it—the tech isn’t the hard part
• Knowing what people are commenting, and driving to sales
• The development of experiences/events around product drops/releases
• Why it matters that Bence’s co-founder is a marketing expert
• Origins of SneakerTracker, coming from Budapest
• Hyper-engagement and relationship between customer and brand, but a delicate balance — brands can’t misstep or abuse their audiences
• Protecting your public image on social media

With 3D Virtual Design Software, not only can this challenge be met –and the designer can immediately visualize the shape, fit and appearance of a garment with many types of material and texture — but the data that can come back to the designer who can see the shape of their customer and design for them. This will change everything. Ryan Teng, VP of Business Development for CLO Virtual Fashion (3D Virtual Design Software), joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

• A Leading 3D visual technologies company
• 3D Fashion Design Software
• Ten years in the space, gaming as well as fashion
• When someone enjoys using software, that helps them creates exponential possibilities
• More schools teaching the software, which gives designers and developers a leg up
• Why Teng is like a doctor
• Internal sales meetings, marketing, and more by using the data
• 3D garment stitching software that is pattern based
• Web based visual asset manager
• Online fitting API, creating an avatar for you, body data comes back to designer, seeing shape of your customer and designing for them
• Why “plus size” is a misnomer, but you don’t know what the average size is until you measure for it
• Understanding more body shapes
• Technology looking into the future
• Rendering in CLO with a lot of textures, from velvet to fur
• Value of a feedback loop
• Making clothing for digital influencers and avatars
• How AI is a part of the company
• Fit as a gatekeeper of a brand’s identity 
• Why tech designers are the unsung heroes of an apparel company
• Music as a form of freedom and expression, and documenting your own life