But this episode isn’t about PR strategy, content marketing, or scaling your business. It’s about something far more vulnerable: admitting what you really want.

From “famous people sh*t” moments like riding in black cars, staying in luxury hotels, and stepping onto iconic stages… to unpacking the childhood conditioning, financial fears, and identity shifts that keep ambitious women playing small—Katrina opens up about her evolving relationship with visibility, success, and her very real desire for fame.

If you’ve ever felt embarrassed to want more… more recognition, more influence, more luxury, more impact, more spotlight… this episode is your permission slip.

Because sometimes the thing you’ve been calling “too much”… is actually the next version of you asking to be seen.

In this episode, you’ll learn:
• Why wanting fame, visibility, and recognition doesn’t make you shallow—it makes you honest
• What Katrina learned after closing the market at the Toronto Stock Exchange
• The real reason “behind-the-scenes” roles can feel safer than building a visible personal brand
• How childhood conditioning can make success feel safer when it’s predictable—but scarier when it’s expansive
• Why financial security and visibility are often more emotionally connected than entrepreneurs realize
• The surprising reason Katrina disqualified applicants for her marketing director role
• How to recognize when you’re hiding behind “practicality” instead of owning your true desires
• Why personal brands are rarely built by people who actually want to stay invisible
• What “famous people sh*t” really means—and how small luxury decisions can shift your identity
• How expanding your self-image creates new opportunities, rooms, relationships, and revenue
• Why being talked about in rooms you’re not in is one of the most powerful forms of brand authority
• How to stop apologizing for wanting the spotlight—and start building a life that reflects your ambition

Sponsors & Resources

This episode is brought to you by Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Big Brand Energy Live
This episode is also brought to you by Big Brand Energy Live—Katrina’s signature live event for ambitious women ready to increase their visibility, authority, and opportunities.

Happening June 11, 2026 in Surrey, this immersive experience is designed to help you think bigger, move bolder, and start doing your own “famous people sh*t.”

Grab your ticket and use code FAMEREADY to save: https://katrinaowens.com/events

Follow Katrina:
Instagram: @katrinaowenspr
Instagram (FameReady): @getfameready
LinkedIn: Katrina Owens on LinkedIn

If this episode gave you permission to stop hiding, own your ambition, and admit what you really want—rate and review the podcast, and share it with a woman who’s ready to step fully into the spotlight.

In this deeply personal episode of the Fame-Ready Podcast, Katrina Owens steps away from tactical strategy to talk about something every ambitious entrepreneur quietly wrestles with: permission.

From a week filled with sponsorships, visibility, events, momentum, and a very real “visibility hangover,” Katrina shares the unexpected moments that forced her to slow down, trust herself, and confront a pattern she’s lived with for years—looking outside herself for validation before making bold decisions.

Whether you’re sitting on a messaging pivot, avoiding the next level of visibility, or secretly craving something bigger than what your business currently reflects, this episode is your reminder that the clarity you’re looking for may not come from another coach, strategy session, or business plan… it may come from finally giving yourself permission to want what you actually want.

From emotional breakthroughs at a mastermind in Florida to openly sharing her dream of becoming a media personality and reality TV star, Katrina pulls back the curtain on what it really looks like to build a personal brand while your identity, revenue streams, and vision continue to evolve.

If your business feels messy, transitional, or like it’s asking more of you than ever before—this episode will meet you exactly where you are.

In this episode, you’ll learn:

• Why high visibility can create what Katrina calls a “visibility hangover”—and what your body may be trying to tell you
 • How “recovering good girl” patterns can quietly influence your business decisions
 • Why many entrepreneurs already know what they need to do—but still wait for external validation
 • How permission-seeking shows up in personal branding, content creation, and business pivots
 • Why your next level may require you to stop asking if it’s “allowed” and start deciding it’s yours
 • The difference between strategic clarity and emotional readiness
 • How to recognize when your business is evolving faster than your identity
 • Why multiple revenue streams can create both freedom and internal tension
 • What it looks like to build a profitable business while still feeling “in transition”
 • How mastermind conversations can reveal the dreams you’ve been afraid to say out loud
 • Why the goals that feel “too big” are often the ones most aligned with who you really are
 • Katrina’s personal realization around fame, media, and the vision she’s finally giving herself permission to pursue
 • The powerful question she asks clients: “Will you give yourself permission to be the star of the show?”

Sponsors & Resources

This episode is brought to you by Faire
If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Meagan Buggey – Meta Ads & Funnel Strategy
Today’s episode is brought to you by Meagan Buggey, Meta Ads & Funnel Strategist and author of the upcoming book This Is Why Your Ads Suck. If you’ve ever opened Ads Manager, seen disappointing results, and thought, “I have no idea what’s actually wrong,” this book is for you.
Meagan shows online business owners how to stop guessing, stop blaming the algorithm, and start reading their numbers like a real CEO. Inside the book, you’ll learn how to spot the real leaks in your marketing—whether it’s your hook, your ad copy, your landing page, or your funnel—and what to fix first so your ads finally bring in leads and sales consistently.

If you’re ready for ads that feel human, aligned with your values, and actually convert, head to https://youradbestie.com/earlyaccess to join the launch list.

Big Brand Energy Live
This episode is brought to you by Big Brand Energy Live—Katrina’s signature event for ambitious women ready to increase their visibility, authority, and opportunities.

Happening June 11, 2026 in Surrey, BC, this full-day experience is designed to help you step into your next level with clarity and strategy. VIP tickets include exclusive perks like a private media kit session and post-event strategy support.

Grab your ticket and use code FAMEREADY to save: https://katrinaowens.com/events

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
LinkedIn: https://ca.linkedin.com/in/owenskatrina

If this episode gave you permission to pursue the bigger vision you’ve been keeping quiet… rate and review the podcast, and share it with the entrepreneur in your life who’s ready to stop asking for permission—and start becoming the star of the show.

If you’ve ever felt overwhelmed by your own growth, unsure what to delegate, or stuck doing tasks you know you’ve outgrown, this episode will shift how you think about hiring. Katrina shares the real-time evolution of her own team as she scales her business, including the decision to bring on a marketing director—and why that move is less about doing more, and more about protecting your energy, presence, and zone of genius.

From the roles that must stay with you (yes, including parts of your marketing) to the behind-the-scenes structure no one talks about, this episode gives you a transparent, strategic look at building a team that supports your next level—without diluting your personal brand.

In this episode, you’ll learn:
• Why growing a profitable personal brand requires a team (even if you think it shouldn’t)
• The biggest misconception about overhead and hiring in personal brand businesses
• How to recognize when you’ve become the bottleneck in your own growth
• The difference between execution roles, admin support, and senior-level strategy hires
• What a marketing coordinator vs. marketing director actually does in a personal brand
• Why hiring an executive assistant can be a game-changer for freeing up your time
• The tasks you should never fully outsource as a personal brand (including social media)
• Why relationship-driven opportunities (like brand partnerships and sponsorships) need to come from you
• How resistance to hiring can quietly cap your growth and keep you stuck
• What it looks like to build a lean but powerful team using both employees and contractors
• How to structure your team so you stay in your zone of genius—not buried in busywork
• The real reason being “able to do everything” can hold your business back

Sponsors & Resources

This episode is brought to you by Faire
If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Contrast Collective
Alyssa Sangalang is the founder of Contrast Collective, a boutique web strategy studio that helps experts become unmistakably trustworthy online—even in the age of AI and misinformation. She'll be at Big Brand Energy doing live website trust audits at her booth. If your online presence doesn't match the authority you carry in real life, come find her. To see where trust may be leaking on your site, head to: https://contrastcollective.co/trust

Big Brand Energy Live
This episode is brought to you by Big Brand Energy Live—Katrina’s signature event for ambitious women ready to increase their visibility, authority, and opportunities.

Happening June 11, 2026 in Surrey, BC, this full-day experience is designed to help you step into your next level with clarity and strategy. VIP tickets include exclusive perks like a private media kit session and post-event strategy support.

Grab your ticket and use code FAMEREADY to save: https://katrinaowens.com/events

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
LinkedIn: https://ca.linkedin.com/in/owenskatrina

If this episode helped you rethink how to grow your team without losing your brand’s edge, rate and review the podcast—and share it with a founder who’s ready to scale without burning out.

If you’ve ever wondered whether you actually need a media kit (or what should go in it), this episode clears up the confusion. Katrina shares how media kits have evolved over the years—and why there’s no longer a one-size-fits-all approach when it comes to pitching yourself for opportunities.

She walks you through exactly what to include, page by page, and how to tailor your media kit based on your specific goals—whether that’s landing speaking engagements, securing brand partnerships, or bringing on event sponsors. From positioning and audience clarity to metrics, packages, and social proof, this episode gives you a practical roadmap to creating an asset that actually converts.

In this episode, you’ll learn:
• What a media kit actually is (and how it’s evolved beyond PR and journalism)
• Why there’s no “one-size-fits-all” media kit—and how to tailor yours to your goals
• The must-have sections every high-converting media kit should include
• How to position yourself as a valuable asset (not just a service provider)
• The difference between speaker kits, brand partnership decks, and sponsorship packages
• How to clearly define and present your audience to attract aligned opportunities
• What metrics and analytics brands actually care about (and why honesty matters)
• How to structure your offers, packages, or “starts at” pricing for flexibility
• Why case studies, testimonials, and social proof are critical for closing deals
• What to include if you’re pitching yourself for speaking engagements
• The biggest mistakes people make when creating media kits (and how to avoid them)

Sponsors & Resources

This episode is brought to you by Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Meagan Buggey – Meta Ads & Funnel Strategy
Today’s episode is brought to you by Meagan Buggey, Meta Ads & Funnel Strategist and author of the upcoming book This Is Why Your Ads Suck. If you’ve ever opened Ads Manager, seen disappointing results, and thought, “I have no idea what’s actually wrong,” this book is for you.
Meagan shows online business owners how to stop guessing, stop blaming the algorithm, and start reading their numbers like a real CEO. Inside the book, you’ll learn how to spot the real leaks in your marketing—whether it’s your hook, your ad copy, your landing page, or your funnel—and what to fix first so your ads finally bring in leads and sales consistently.

If you’re ready for ads that feel human, aligned with your values, and actually convert, head to https://youradbestie.com/earlyaccess to join the launch list.

Big Brand Energy Live
This episode is brought to you by Big Brand Energy Live—Katrina’s signature full-day experience for ambitious women ready to step into their next level.

Happening June 11, 2026 in Surrey, BC, this event is designed to help you increase visibility, authority, and opportunity in your brand.

VIP spots are limited and include a private media kit creation session, front-row access, and a post-event strategy session. Use code FAMEREADY to save on your ticket: https://katrinaowens.com/events

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
LinkedIn: https://ca.linkedin.com/in/owenskatrina

If this episode helped you finally understand how to position yourself for bigger opportunities, rate and review the podcast on Apple or Spotify—and share it with a founder who’s ready to get paid for their visibility. 

If you’ve ever felt stuck only attracting clients (and nothing beyond that), this episode will show you what’s missing. Katrina shares a behind-the-scenes look at her own revenue evolution from 2023 to 2026, and how shifting her messaging, positioning, and content strategy opened the door to speaking engagements, brand partnerships, events, and more.

She walks you through how to create one piece of content that speaks to multiple audiences at once—without diluting your message or creating more work. From storytelling and authority-building to lifestyle integration and strategic positioning, this episode will help you turn your content into a powerful growth tool.

Whether you want to book more speaking gigs, land brand deals, grow your community, or expand beyond client work, this episode will show you how to evolve your content so your brand can grow with you.

 In this episode, you’ll learn:
 • How Katrina’s revenue evolved from 2023 to 2026—and what actually drove the shift
 • Why storytelling is the foundation of scalable personal brand growth
 • The difference between content that converts clients vs. builds authority
 • How one piece of content can attract clients, brands, event organizers, and community members
 • The four core content pillars behind a strategic personal brand (storytelling, POV, positioning, education)
 • Why audience evolution is a natural (and necessary) part of brand growth
 • How to create content that builds trust, authority, and opportunity at the same time
 • Why most creators stay stuck in one revenue stream—and how to expand beyond it 

Sponsors & Resources

This episode is brought to you by Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Adobe Acrobat
Create professional presentations, media kits, and brand assets in minutes using AI-powered tools.
Perfect for supporting your visibility strategy and showing up prepared for opportunities.

Do That with Acrobat: https://creatorlink.shop/3N4YwX0

Contrast Collective – Website Strategy & Trust Audits
Do you feel like you’re the industry’s best-kept secret? You’re the best at what you do—but it’s not obvious online.
Alyssa Sangalang, founder of Contrast Collective, helps experts become unmistakably trustworthy online—even in the age of AI and misinformation.

She’ll be at Big Brand Energy Live doing live website trust audits. If your online presence doesn’t match your real-life authority, this is for you.
Check your site here: https://contrastcollective.co/free-the-trust-gap-finder

Big Brand Energy Live
This episode is brought to you by Big Brand Energy Live—Katrina’s signature full-day experience for ambitious women ready to step into their next level.

Happening June 11, 2026 in Surrey, BC, this event is designed to help you increase visibility, authority, and opportunity in your brand.
Tickets are already over 60% sold out. Use code FAMEREADY for $50 off: https://katrinaowens.com/events

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
LinkedIn: https://ca.linkedin.com/in/owenskatrina

If this episode helped you think bigger about your brand, rate and review the podcast on Apple or Spotify, and share it with a founder who’s ready to expand beyond one audience and start creating real leverage. 

If you’ve ever felt like PR “didn’t work” for you, this episode will show you why. Katrina explains how consistent visibility paired with intentional 90-day sprints is what actually drives results—from sold-out events to high-level opportunities.

She walks you through how to map your year, identify your biggest milestone, and reverse-engineer your visibility strategy into quarterly phases: planning, implementation, momentum, and leverage.

Whether you’re launching an event, writing a book, growing your audience, or scaling your offers, this episode will help you simplify your strategy, focus your energy, and take aligned action that moves your brand forward.

Sponsors & Resources

This episode is brought to you by Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.
Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Adobe Acrobat
Create professional presentations, media kits, and brand assets in minutes using AI-powered tools.
Perfect for supporting your visibility strategy and showing up prepared for opportunities.

Do That with Acrobat: https://creatorlink.shop/3N4YwX0

Meagan Buggey – Meta Ads & Funnel Strategist
Stop guessing in Ads Manager and start understanding your metrics like a CEO.

Pre-order her book This Is Why Your Ads Suck: https://youradbestie.com/earlyaccess

Follow Katrina:

Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
LinkedIn: https://ca.linkedin.com/in/owenskatrina

If this episode helped you, rate and review the podcast on Apple or Spotify, and share it with a founder who’s ready to get more visible and strategic with their brand.

Katrina shares her journey from juggling one-on-one coaching, speaking engagements, and partnerships to creating more white space in her calendar and delegating strategically. She dives into how tools like Adobe Acrobat can replace multiple subscriptions, simplify client onboarding, and even turn strategy documents into interactive, digestible formats for clients.

If you’re a service-based entrepreneur, coach, or strategist looking to operate more efficiently, reduce admin overload, and maximize your revenue-generating activities, this episode is packed with practical takeaways.

Key Takeaways:

1. Streamline Your Business Systems

•  Personal brands can be complex; scaling requires systems, not just hard work. 
•  Delegating administrative tasks is often more important than doing more marketing. 
•  Efficiency allows more focus on high-value activities like content creation, speaking, and partnerships. 

2. Audit Your Subscriptions

•  Track all monthly tools and subscriptions to see which actually contribute to revenue. 
•  Stop paying for expensive platforms when a simpler tool can do the job. 
•  Example: Moving from HoneyBook to Adobe Acrobat for client onboarding and contracts. 

3. Simplify Client Onboarding

•  Katrina transitioned from one-on-one Zoom-heavy coaching to group programs to preserve energy and scale. 
•  Using Adobe Acrobat, contracts and client materials are streamlined, eliminating friction and saving subscription costs. 
•  Personalized PDF spaces serve as a central hub for client documents and strategy. 

4. Maximize AI Strategically

•  Adobe Acrobat’s PDF spaces AI assistant uses your own documents as the source, making it safe and accurate for strategy development. 
•  Features like “generate podcast” transform PDF content into audio formats for clients who learn best audibly. 

5. Focus on Client Experience

•  Deliver content in multiple formats (visual, written, audio) to meet clients’ learning styles. 
•  Personalized AI assistants within PDF spaces allow clients to get answers without extra back-and-forth, increasing independence and reducing inbox overload. 

6. Reduce Friction, Increase Creativity

•  Fewer tools, better workflows → more white space in your calendar. 
•  White space allows you to focus on creative, revenue-generating work and attract higher-level opportunities. 

Sponsors & Resources:

This episode is brought to you by Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Adobe Acrobat
Simplify backend systems, streamline client onboarding, and turn PDFs into interactive AI-assisted hubs or podcast-style audio.
Do That with Acrobat: https://creatorlink.shop/3N4YwX0

Meagan Buggey – Meta Ads & Funnel Strategist
Stop guessing in Ads Manager and start reading your metrics like a CEO.
Pre-order her book This Is Why Your Ads Suck: https://youradbestie.com/earlyaccess

Follow Katrina:

•  Instagram: @katrinaowenspr
•  Instagram (FameReady): @getfameready
•  Threads: @katrinaowenspr
•  LinkedIn: Katrina Owens

If this episode helped you, rate and review the podcast on Apple or Spotify. Share it with a founder or coach who is struggling with backend overload or wants to simplify their personal brand systems.

If you’ve been wondering whether starting a podcast is the right move for your business, this episode breaks down exactly what you need before you hit record—from brand clarity and audience building to time, energy, and financial investment.

Katrina also shares her journey from launching under a different name to rebranding into Fame-Ready, how her vision expanded alongside her brand, and how her podcast became a revenue-generating asset through strategic partnerships and bundled sponsorships.

Whether you're thinking about starting a podcast or looking to turn your existing show into a monetization channel, this episode will help you approach podcasting with intention, clarity, and long-term vision.

Show Notes:

• Why you shouldn’t start a podcast without a clear personal brand
•  The biggest mistake entrepreneurs make when launching a podcast
•  How Katrina rebranded her podcast to match her bigger vision
•  Why long-form content is a powerful trust-building tool
•  The truth about podcast growth (and why it can feel slow at first)
•  Why you still need social media to grow your podcast audience
•  What actually matters when it comes to podcast equipment and quality
•  How to stay consistent without over-planning your content
•  The real time and financial investment required to podcast
•  How Katrina monetized her podcast and turned it into a revenue stream
•  Why bundling sponsorships creates more value (and higher revenue)
•  How to know when you’re ready to monetize your podcast

Links Mentioned:

Big Brand Energy Live — June 11, 2026 (Surrey, BC, Canada)
Use code FAMEREADY to save $50
https://katrinaowens.com/events

This Episode Is Brought to You By Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.
Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Sponsor Mentioned:

Today’s episode also features Alyssa Sangalang, founder of Contrast Collective, a boutique web strategy studio helping experts become unmistakably trustworthy online.

If your online presence isn’t reflecting your real-world authority, Alyssa will be offering live website trust audits at Big Brand Energy Live.

Check your website trust score here: https://contrastcollective.co/trust

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you enjoyed this episode, be sure to rate and review the podcast and share it with a founder who’s thinking about starting their own show.

With increasing market saturation, rising costs, and shifting consumer behavior, Katrina explains why simply having a great product is no longer enough. Instead, founders must think strategically about distribution, visibility, and brand authority to build resilient businesses that can grow even during uncertain economic times.

Katrina introduces the concept of earned distribution — the product-based equivalent of earned media — and explains how retail partnerships, wholesale platforms, and strategic placements can dramatically increase both visibility and credibility.

If you’re a product-based founder, retailer, boutique owner, or creative entrepreneur looking to grow your brand and create more financial stability, this episode offers a strategic look at how to expand your reach and build long-term momentum.

Show Notes:

• Why having a great product alone is no longer enough in today’s market
• How product-based businesses can diversify revenue streams
• The role personal branding plays for founders and retailers
• The difference between owned media and earned media
• What earned distribution means for product-based businesses
• How retail partnerships increase brand authority and visibility
• Why differentiation matters more than ever for boutiques and storefronts
• How curated inventory can position a retailer as a destination brand
• Why founders should show up as the face behind their product
• Strategies to expand beyond your own sales channels

Links Mentioned:

Big Brand Energy Live — June 11, 2026 (Surrey, BC, Canada)
Use code FAMEREADY to save $50
https://katrinaowens.com/events

This Episode Is Brought to You By Faire

If you’re building a product-based business and thinking bigger — beyond your own storefront or city — wholesale might be your next visibility move.

Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off:

https://fairewholesaleinc.sjv.io/KBeVeA

Sponsor Mentioned:

Today’s episode also features Meagan Buggey, Meta ads and funnel strategist and author of the upcoming book This Is Why Your Ads Suck.

If you’ve ever opened Ads Manager, seen disappointing results, and wondered what’s actually wrong, Meagan’s book helps founders stop guessing and start reading their ad data like a CEO.

Join the early access list here: youradbestie.com/early-access

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you enjoyed this episode, be sure to rate and review the podcast and share it with a founder or product-based business owner who needs to hear it.

Katrina walks listeners through her own transition from running a marketing agency to building a six-figure personal brand powered by coaching, speaking, events, and brand partnerships — all while having fewer than 3,000 Instagram followers. She explains why clarity, consistency, and a strong brand through line are essential if you want to turn your personal brand into a real business.

If you’ve ever wondered what it actually looks like to grow visibility, monetize your expertise, and build momentum as the face of your brand, this episode offers an honest look at the discipline, strategy, and mindset required to make it happen.

In This Episode:

• Why building a profitable personal brand requires full-time commitment
• The biggest misconceptions about monetizing your personal brand
• Katrina’s transition from agency owner to six-figure personal brand
• Why trying to sell too many services weakens your brand positioning
• The importance of a clear brand through line across content, speaking, and offers
• Why founders must lead their own social media and personal brand voice
• How in-person networking and events accelerate brand visibility
• Katrina’s approach to balancing travel, speaking, and business growth
• Why discipline and consistency drive personal brand momentum
• Real results from clients inside the Fame Ready Entrepreneur program

Links Mentioned:

Use code FAMEREADY to save $50 at the link below.

Big Brand Energy Live — June 11, 2026 (Surrey, BC Canada):
https://katrinaowens.com/events

Fame Ready Entrepreneur Program:
https://katrinaowens.com

Follow Katrina:

 → Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

Building a profitable personal brand isn’t about chasing visibility — it’s about committing to the work, staying aligned with your mission, and consistently showing up for the bigger vision you’re creating.

Recording from a hotel room in Madison, Wisconsin, Katrina shares a candid, real-time look at what it actually takes to maintain your energy, visibility, and business momentum while traveling for speaking engagements and events. From managing flight anxiety to protecting your routines on the road, this episode is your grounded guide to traveling smarter as your personal brand grows.

If you’re building a business that requires you to be in more rooms, more cities, and more conversations — this episode will help you do it without burning out.

In This Episode:

• Why travel becomes inevitable as your personal brand grows
• The reality of travel days (and how to plan for them)
• How Katrina structures long travel days to stay productive
• Why longer layovers can actually reduce anxiety
• The airport hotel strategy that eliminates stress
• How to maintain business momentum while on the road
• Protecting your energy during multi-day events
• The importance of building recovery time into your schedule
• Why rest is sometimes more strategic than networking
• Maintaining routines while traveling (supplements, green juice, workouts)
• How to avoid post-travel burnout
• Setting boundaries at events without hurting your visibility
• Why speaking days require different energy management
• The mindset shift from scarcity to discernment
• Creating structure that supports your nervous system
• Why your presence matters more than being everywhere
• How to set clear intentions before attending any event
• Managing expectations around ROI from live events
• Why relationship-building takes longer than you think
• The role travel plays in expanding your brand authority
• Designing a travel rhythm that actually supports your growth

Links Mentioned

Use code FAMEREADY to save $50 at the link below.

Big Brand Energy Live — June 11, 2026 (Surrey, BC Canada):
https://katrinaowens.com/events

Follow Katrina

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

By planning strategically, protecting your energy, and setting clear intentions, you can travel for business and speaking opportunities while growing your personal brand without burning out. 

From her first 30-person room to scaling toward larger experiences, Katrina walks through the strategy, mindset, and behind-the-scenes decisions that most entrepreneurs overlook. If you’ve been thinking about hosting your own event, this episode will help you do it in a way that builds authority, credibility, and real revenue — without letting ego lead the way.

Show Notes:

• Why in-person events are more powerful than ever
• The “visibility hangover” no one talks about
• Events as a new revenue stream (and job)
• Start smaller than your ego wants to
• Why 20–30 people is the ideal first event size
• The real numbers behind Katrina’s first event
• Budgeting when you can’t afford to lose money
• Ticket sales vs. sponsor funding
• Why your personal brand sells the room
• The biggest mistake new hosts make
• What actually makes people buy event tickets
• Scaling from 30 → 60 → 100 attendees
• How VIP experiences can become coaching containers
• Under-promise and over-deliver (always)
• Why inflated attendance claims hurt your credibility
• Sponsor expectations you must understand
• Setting realistic capacity goals
• Why selling an event becomes your full-time job
• The importance of runway and pre-sales
• Using local events to fill your own room
• Building an ecosystem where events feed your offers
• Aligning event content with your core brand message
• Visibility that actually drives revenue
• Why follower count doesn’t equal ticket sales

Links Mentioned:
Use code FAMEREADY to save $50 at the link below.

Big Brand Energy Live — June 11, 2026 (Surrey, BC):
 https://katrinaowens.com/events

Fame-Ready Entrepreneur Program:
 https://katrinaowens.com/group-coaching

Follow Katrina:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you’ve been thinking about hosting your own event, let this episode be your grounded reminder:

Start smaller than your ego wants.
Build the brand before the room.
And remember — the host is what sells the ticket.

Show Notes:

• Building a keynote from the heart
•  Why your personal brand sells the talk
•  Vision before slides
•  Pressure creates performance
•  Recording your first rough draft
•  Using AI to refine (not replace) your voice
•  Creating a skeleton script
•  Practicing before polishing
•  Breaking your talk into sequences
•  Memorizing flow, not words
•  Why slides aren’t always needed
•  Reading out loud to build muscle memory
•  Turning scripts into shorthand notes
•  Using movement to create impact
•  Practicing without crutches
•  Letting your talk evolve
•  Trusting your voice on stage
•  Why perfection kills connection
•  The power of riffing
•  Self-trust over performance
•  Speaking as leadership

Links Mentioned:

Use code FAMEREADY to save $50 at the link below.
Big Brand Energy Live – June 11, 2026 (Vancouver Area): https://katrinaowens.com/events
Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you’ve ever felt called to speak, lead, and be seen — but doubted your voice — this episode is your reminder: your presence is the strategy. Your story is the bridge. And your confidence is what truly moves the room.

This raw, stream-of-consciousness episode is for the entrepreneur who is putting themselves out there, hearing more “no’s” than expected, and wondering if they’re doing something wrong. Katrina reminds you that rejection isn’t failure — it’s proof that you’re playing big, building momentum, and getting closer to the opportunities meant for you.

Show Notes:

• PR as rejection therapy
• When big opportunities fall through
• Knowing when to say no
• The stories your insecurities tell
• Why rejection stings more when you care
• Feeling disappointment instead of rushing it
• Bouncing back faster after a setback
• Alignment over money in brand deals
• Clarifying the opportunities you actually want
• Networking softens rejection
• The truth about “overnight success”
• Volume = more yeses
• More pitches = more results
• How negativity bias impacts your mindset
• Boundaries and support protect your growth
• Staying confident while waiting
• Turning rejection into momentum

Links Mentioned:

Big Brand Energy Sessions – June 2026 (Vancouver Area): https://katrinaowens.com/events
Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching
Fame-Ready VIP Program (her higher-tier program with 1:1 access, quarterly strategy intensives, and full access to Fame Ready):  https://katrinaowens.com/group-coaching (scroll down for access)
 

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you’ve been bracing for bad news or questioning your worth, this episode is your reminder: rejection is part of the path — and every no is making space for a bigger yes.

Katrina opens up about the tension between holding joy and ambition in your business while also acknowledging fear, grief, and collective stress. She explores why continuing to show up, sell, and lead is not tone-deaf — it’s part of the responsibility of having a platform.

This episode is for the entrepreneur who feels stuck, muted, or unsure how to use their voice right now — and needs permission to keep going.

Show Notes:

• Why it feels hard to create and sell during global uncertainty
• Holding excitement and grief at the same time
• What leadership looks like when you have a platform
• Why you don’t owe the internet your political opinions
• How to decide what belongs in your personal brand
• Why confidence matters more than strategy
• The early visibility blocks most people face
• The advanced visibility blocks no one warns you about
• Why boundaries become essential as you grow
• Why cold pitching is misaligned right now
• The emotional weight of hosting events and big initiatives
• Reframing being copied as a sign of impact
• Why reciprocity defines healthy business relationships
• How entrepreneurship forces constant personal growth

Links Mentioned:

• Big Brand Energy Sessions – June 11, 2026 (Surrey, BC): https://katrinaowens.com/events
• Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you’ve been questioning your voice or your visibility, this episode is your reminder: your mission still matters — and so do you. 

Katrina shares why “pay to play” press isn’t fake, shady, or misleading when done with integrity — and how it can become one of the most powerful promotional touchpoints in your business when used strategically. From debunking common myths to showing you how to connect press to actual revenue, this episode is a behind-the-scenes look at how modern PR really works.

If you’ve ever wondered whether paid magazine features are worth the investment — or how to avoid wasting money on press that doesn’t convert — this episode will shift your perspective and show you how to use visibility as a growth tool instead of an ego boost.

Show Notes:

• Why paid PR is no different than influencer marketing or digital ads
• The real reason people think sponsored features are “fake”
• How to use paid magazine placements as a promotional touchpoint
• What not to say when sharing a paid press feature
• Why “honored to be featured” captions kill engagement
• How to use press to support a launch, event, book, or offer
• The difference between authority-building and audience growth
• Why paid PR should activate your existing audience, not replace marketing
• How to spot scam publications vs. legitimate paid features
• Why contracts and credit cards protect your investment
• How to choose the right publication for your brand level
• When paid PR becomes an ego move instead of a business move
• How Katrina consistently sees 3X ROI on paid PR placements
• Why strategy matters more than logos and headlines

Links Mentioned:

Fame to Fortune Challenge (5-Day Paid Challenge): https://knockoutdirective.thrivecart.com/fame-to-fortune-challenge-2026/

Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING

Big Brand Energy (2026 Events & Sponsorships): https://knockoutdirective.myflodesk.com/bigbrandenergy

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you’re ready to stop waiting for permission and start using PR as a real revenue strategy, this episode will show you how to turn paid visibility into powerful momentum for your brand.

Katrina breaks down the five core revenue streams that helped her build a six-figure personal brand (with a $500K year in sight), why fame alone isn’t enough, and how to connect PR, events, speaking, and content directly to income. This is a practical, behind-the-scenes look at what actually converts attention into money — without relying on traditional PR agencies or constant client chasing.

Show Notes:

• Why visibility without monetization creates burnout — and how to fix it
• The difference between feeling “famous” and building real financial stability
• The 5 revenue streams behind a profitable personal brand:
  • Coaching & consulting
  • Brand partnerships (including small and mid-sized businesses)
  • Paid & sponsored speaking engagements
  • Hosting events (without needing a massive conference)
  • Podcast monetization
• How to think about ROI when it comes to PR, media, and visibility
• Why traditional PR agencies often fail to connect press to income
• How to leverage events, speaking, and content you’re already doing to increase baseline revenue
• The mindset shift required to talk confidently about money and results
• Why consistency and ecosystem-building matter more than audience size

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• Fame to Fortune Challenge (5-day paid challenge): https://knockoutdirective.thrivecart.com/fame-to-fortune-challenge-2026/
• Big Brand Energy (2026 events & sponsorships): https://knockoutdirective.myflodesk.com/bigbrandenergy

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you’re ready to stop treating visibility like a vanity metric and start building a personal brand that actually pays you, this episode will show you what’s possible — and how to move from fame to fortune in 2026.

In this episode, Katrina covers:

Show Notes:

• How to set a smart quarterly budget for attending events
• Why local Chamber of Commerce events can be a game-changer for small businesses
• How to choose events that align with your brand, audience, and goals
• Using intuition (and ChatGPT) to evaluate event fit
• Making the most of events before, during, and after: preparation, offers, and follow-ups
• The power of keeping leads warm and building relationships over time
• Turning event attendance into both direct revenue and indirect brand growth
• How attending events contributes to building a strong, visible personal brand in 2026

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• The Power Table Live (use code FAMEREADY for $100 off): https://thepowertable.co/conference/?affiliate=knockoutdirective
• Canadian Digital Marketing Summit (Katrina will be Emceeing): https://cdmsummit.ca/cdm-summit-victoria-2025/
• Billion Dollar Vision in Madison, Wisconsin (use code KATRINA for 10% off): https://www.auralismediaco.com/billiondollarvision.html#/
• Big Brand Energy June 2026 WAITLIST: https://knockoutdirective.myflodesk.com/bigbrandenergy

Follow Katrina:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr

If you’re planning to grow your personal brand in 2026 by attending events strategically, this episode will show you how to choose wisely, show up confidently, and turn every connection into opportunity.

In this episode, Katrina covers:

• Why slow, steady Instagram growth is more powerful than going viral
• The type of content that builds trust, authority, and long-term visibility
• How storytelling outperforms constant selling
• Why your most uncomfortable posts often perform the best
• The four content pillars every personal brand needs
• How losing followers can strengthen your brand
• Why Instagram alone won’t grow your audience
• The role of multi-platform visibility and in-person events
• The real reason most Instagram growth stalls
• What it means to have a strong personal brand in 2026

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• Hidden Gem to Headline Masterclass: https://knockoutdirective.myflodesk.com/hiddengem
• Follow Katrina:
   → Instagram: https://www.instagram.com/katrinaowenspr/
   → Threads: https://www.threads.com/@katrinaowenspr

If you’re committing to growing your personal brand in 2026 — without burning out or betraying your voice — this episode will show you what actually works.

Recorded just before the New Year, Katrina walks listeners through the travel, decisions, fears, breakthroughs, and self-trust that defined 2025 — and why presence, not pressure, is the energy she’s carrying into 2026.

Shownotes:

• Why intuitive content creation became a cornerstone of her personal brand
• How travel expanded her confidence, resilience, and earning power
• The unexpected sales, speaking opportunities, and brand partnerships that came from saying yes before feeling ready
• What each trip taught her about self-trust, nervous system regulation, and delayed gratification
• Why making business “about the money” often disconnects you from your purpose
• How external wins are built on internal capacity, not instant results
• Lessons on authenticity, presence, and letting go of perfection
• Why your platform doesn’t need to be “big” to be influential
• The mindset shift that allowed her to feel worthy of success as it arrived

Whether you’re dreaming of travel, speaking stages, brand deals, or simply a business that supports your life — this episode offers a grounded, honest look at what it really takes to build something meaningful over time.

Mentioned in this episode:

• Nearly 100 days of business-related travel in 2025
• Speaking and emceeing at conferences across Canada and the U.S.
• Canadian Digital Marketing Summit (Victoria & Kelowna)
• First international conference attendance and its compounding impact
• Signing multiple five-figure clients while traveling
• Launching and growing the Fame Ready Entrepreneur Program
• Big Brand Energy Sessions milestones and sponsorships
• Being featured on a Times Square billboard
• Woman of the Year campaign with Auralis Magazine
• Brand partnership and paid trip with Adobe Acrobat at Adobe Max
• The power of intuitive marketing and personal brand consistency

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• Living in Balance Mentorship Program: https://libseminars.com/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ Podcast Instagram: https://www.instagram.com/getfameready/

Listen now to reflect on your own growth, normalize the fear that comes with expansion, and step into 2026 with more presence, trust, and belief in what’s possible.

In this episode, she shares:

• Why celebrating your wins is as important as chasing new goals
• How investing in yourself — from health to habits — can transform your life and brand
• The thrill of hosting sold-out events, delivering keynotes, and taking your work across the continent
• Behind-the-scenes moments from book writing, brand partnerships, and media features
• Reflections on travel, connection, and building a business that supports the life you want
• How trusting yourself and taking bold action creates space for your biggest dreams

Whether you’re winding down the year or dreaming forward into the next, this episode will inspire you to recognize your growth, honor your achievements, and set yourself up for even bigger impact in 2026.

Mentioned in this episode:

• Hosting five sold-out female entrepreneur and golf events
• Writing and sending a manuscript for her upcoming book
• Speaking at 10 events across the continent
• Securing $30,000 from brand partnerships
• Appearing on a Times Square billboard
• Growing her group program to nearly 30 participants
• Prioritizing health, fitness, and personal wellness

Links Mentioned:

• Living in Balance Mentorship Program: https://libseminars.com/
• Join the Fame Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ Podcast Instagram: https://www.instagram.com/getfameready/

Listen now to reflect, celebrate, and get inspired for your own wins and breakthroughs in 2026.

Katrina also gets candid about burnout, boundaries, and what her wearable tech taught her about nervous system overload — and why sustainable visibility matters more than ever as we head into 2026.

Show Notes:

• Personal brands are not influencers — and brands want both for different reasons.
Katrina explains why personal brands have more monetizable assets and often more strategic value than influencers.

• You must have revenue streams brands can integrate into.
Partnerships work best when you have offers, events, podcasts, masterclasses, or platforms where brands can be featured meaningfully — not just social media posts.

• Authentic story-driven integration beats product pushing every time.
Katrina breaks down how she would partner with a fashion brand by weaving it into her speaking-day story, not by doing hauls or unboxings.

• Brand partners should be targeting your audience — not already dominating it.
A key distinction: go after brands that want access to your niche, not brands who already market heavily to your audience.

• Monetizable assets matter more than follower counts.
Webinars, events, in-person speaking, podcast segments, and virtual activations are what make partnerships scalable and lucrative.

• There is a right department for partnerships — and it’s not affiliates.
Katrina shares why personal brands get stuck in affiliate programs, and how to instead connect with brand partnership managers, community managers, or influencer managers.

• A strong brand presence replaces cold pitching.
Most of Katrina’s partnerships came from professionals researching her, loving what they saw, and initiating collaboration — all because her content was dialed in.

• LinkedIn is a goldmine for brand partnership visibility.
She breaks down exactly why growing her LinkedIn presence has brought high-value opportunities directly to her inbox.

• Sustainable visibility requires protecting your energy.
Katrina shares how her wearables helped her catch signs of burnout and why nervous-system-safe growth is non-negotiable for 2026.

• If you want partnerships, you must ask — boldly.
Once you have proof of alignment, the pitch becomes easy and natural. Katrina shares how she turned a sales call into a major contract with a household-name brand.

Links Mentioned:

→ Billion Dollar Vision Event (February) – https://www.auralismediaco.com/billiondollarvision.html#/
→ Red Carpet Year Masterclass – https://knockoutdirective.myflodesk.com/redcarpetyear
→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

→ Follow the Fame-Ready Podcast: https://www.instagram.com/getfameready/

If you’re ready to be seen, respected, and in demand, this is the year you make it happen. 

Top personal branding and PR expert, Katrina Owens, shares how she made 2025 her own “red carpet year” and the strategies she’s using to plan an even bigger 2026. From building meaningful collaborations to protecting your intellectual property, Katrina gets real about what it truly takes to stand out, be recognized, and achieve your boldest goals.

Key Takeaways:

• Why having a clear North Star is the non-negotiable foundation for a Red Carpet Year.
• How to identify and speak to your ideal audience so your brand resonates and attracts aligned opportunities.
• Understanding the difference between owned and earned media — and why owned media is your first step.
• How public relations functions as a strategic marketing tactic for visibility, authority, and growth.
• The importance of execution: why consistent action and completing every step matters more than shortcuts.
• How cultivating collaborative relationships fuels growth without competition or ego.
• Leveraging tools like Adobe Acrobat Studio to protect intellectual property while creating content and refining processes.
• The power of treating your brand like a “big brand” — intentional, detailed, and consistent across all touchpoints.
• How to take the steps to plan, execute, and ultimately stand on your personal red carpet.

Links Mentioned:
→ Register for the free Red Carpet Year Masterclass: https://knockoutdirective.myflodesk.com/redcarpetyear

 → Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

Step into 2026 ready to create a year that turns your boldest vision into reality. Invest in yourself, your visibility, and your personal brand — and roll out the red carpet for your own success.

Top personal branding and PR expert, Katrina Owens shares how she navigates gloomy days. She gets real about the days you question your purpose or aren’t feeling your bubbly self — that doesn’t mean anything’s wrong. Katrina walks you through the steps she took to build a purpose-driven brand that consistently attracts aligned opportunities. 

Key Takeaways:

• Why aligning your brand with your North Star is the foundation for authentic growth.
• How to identify opportunities that resonate with your values and long-term vision.
• Understanding the difference between visibility that feels forced vs. natural influence.
• How clear messaging attracts clients, partners, and media aligned with your mission.
• Why consistency and authenticity create trust and long-term results.
• How to strategically invest in yourself while staying true to your brand essence.
• The different ways Katrina leverages coaching, speaking, and collaborations for impact.
• How a brand rooted in authenticity draws opportunities instead of chasing them.
• Steps Katrina took to build a purpose-driven business that generates sustainable revenue.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

Take action, invest in your visibility, and turn your authentic personal brand into a purpose-driven powerhouse. Step fully toward your North Star.

Top personal branding and pr expert, Katrina Owens shares the exact strategies she used over the past 12 months to grow her personal brand, from investing in visibility to nailing the pitch. She walks you through how she transformed her business from a multi-service agency into a focused, revenue-generating personal brand, including the exact steps that brought in $70k ROI from events alone.

Whether you’re looking to monetize your personal brand, get on stages, or secure aligned partnerships, this episode gives you the blueprint for creating a brand that commands authority, attention, and profit.

Key Takeaways:

• Why clarity on your personal brand is the foundation for monetization.
• How to identify and invest in the right events for maximum ROI.
• Understanding direct vs. indirect results from visibility efforts.
• How pitching with confidence opens doors to sponsors, collaborations, and media opportunities.
• Why persistence and follow-up are critical for turning connections into paying clients.
• How to strategically invest in yourself—even if you’re starting with limited funds.
• The different revenue streams Katrina relies on: coaching, speaking, brand partnerships, and events.
• How a strong personal brand attracts opportunities instead of requiring constant cold outreach.
• How she generated $200k in revenue in her last fiscal year and already secured $100k for the next.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

→ Grab Katrina’s Pitch Kit and use code: BLACKFRIDAY https://katrinaowens.com/the-pitch-kit

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

Take action, invest in your visibility, and turn your personal brand into a revenue-generating powerhouse. Step into your fame era.

Katrina Owens breaks down the exact strategy her clients are using to get booked on top 1% and even top 0.5% global podcasts, including one client who just secured multiple major interviews using Katrina’s signature pitch-and-follow-up method. She walks you through how to research shows properly, avoid the biggest pitching mistakes, and position yourself as a must-have guest — no agency required.

Whether you're podcast-curious or ready to level up from beginner shows to high-authority platforms, this episode gives you the blueprint for booking bigger rooms, bigger audiences, and bigger visibility.

Key Takeaways:

• Why not all podcasts are created equal — and how to identify the ones that match your brand’s stage.
• The difference between high-volume pitching (for beginners) and high-frequency targeted pitching (for established brands).
• The exact process Katrina’s clients use: from researching episodes to drafting a pitch that actually gets opened.
• Why listening to multiple episodes is non-negotiable for a pitch that stands out.
• How to follow up without sounding corporate, desperate, or ignored — including when to slide into a host’s DMs.
• What top podcast hosts hate receiving… and why entitlement kills your chances instantly.
• How seasonality affects booking opportunities — and why November can secretly be a goldmine.
• The subject line mistakes that get your pitch deleted before it's ever read.
• Why developing visibility skills yourself is more powerful than outsourcing to mass-pitch agencies.

If you're ready to elevate your authority and land interviews on the shows your ideal clients actually listen to, this episode hands you the roadmap. Grab your notebook — this one’s juicy.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

→ Grab Katrina’s Pitch Kit (templates, examples, subject lines + more): https://katrinaowens.com/the-pitch-kit

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

Katrina Owens dives into the five “Little Miss” archetypes that can keep entrepreneurs stuck — Little Miss Non-Committal, Inconsistent, Treats It Like a Hobby, Distracted, and Ego. Each one represents a mindset or behavior that keeps your visibility low, your confidence shaky, and your momentum stalled.

Through relatable examples, Katrina helps you spot where these patterns might be showing up in your own brand, and how to course-correct with structure, focus, and consistency. If you’ve ever felt like you’re doing all the things but not seeing the results you want — this one’s your wake-up call. ⚡

🎯 Key Takeaways:

• The five “Little Miss” personas that block brand growth (and how to identify yours).
• Why inconsistency and distraction create confusion for your audience.
• How treating your brand like a hobby undermines your authority and visibility.
• The role of ego in keeping you from connecting authentically.
• How structure, accountability, and commitment shift you from “stuck” to “Fame Ready.”
• The mindset reframe that turns your brand from reactive to unstoppable.

If you’re ready to stop self-sabotaging and start showing up as the brand leader you’re meant to be — this episode gives you the clarity and courage to step forward with intention.

🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Follow the Podcast on Instagram: https://www.instagram.com/getfameready/

→ Connect with Katrina on LinkedIn: Katrina Owens

✨ Follow Katrina for all the behind-the-scenes insights, visibility strategies, and the mindset work that makes you Fame Ready.

Katrina Owens dives deep into the real work behind landing and preparing for speaking gigs, from building a press-ready personal brand to mastering storytelling without relying on slides. This episode is packed with actionable advice for entrepreneurs and service-based business owners who want to confidently step on stage, connect with audiences, and grow their visibility.

🎯 Key Takeaways:

• How to know when your personal brand is ready for bigger stages.
• Why relationship-building beats hiring a publicist or agency.
• Step-by-step strategies for preparing presentations once your speaking gig is booked.
• Daily practice routines to build confidence and muscle memory.
• Adapting your presentation style for different audiences and formats.
• Turning early gigs into long-term speaking opportunities and career growth.

💡 If you want to speak on more stages in 2026 and beyond, this episode gives you the blueprint to get there!

🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

→ Follow Katrina on Instagram: @KatrinaOwensPR

→ Follow the Podcast on Instagram: @GetFameReady

→ Connect with Katrina on LinkedIn: Katrina Owens

✨ Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.

Listen now to get booked more, speak better, and show up like the leader you are.

Katrina Owens dives deep into the inner work behind building a personal brand that truly resonates with your values, not just your bank account. From navigating the weight of others’ opinions to trusting your own vision, this episode is packed with real talk for entrepreneurs and service-based business owners who want to be seen, make an impact, and thrive.

🎯 Key Takeaways:

• Why your personal brand should be rooted in purpose, not money.
• How to handle external opinions and projections without losing your energy.
• The importance of self-trust and surrender in building a successful brand.
• Lessons from Katrina’s journey transitioning from an agency to a coaching and events-based business.
• How inner work directly impacts your business success and alignment.

If you’re a coach, consultant, or service-based entrepreneur looking to grow your visibility, impact, and personal brand with integrity, this episode is a must-listen!

🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
 → Instagram: https://www.instagram.com/katrinaowenspr/

→ LinkedIn: https://www.linkedin.com/in/owenskatrina/

→ Threads: https://www.threads.com/@katrinaowenspr

Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.

In this episode, Katrina opens up about the exact moment she decided to finally say “yes” to her book dream, how a conversation with selfpublishing.com changed everything, and why now is the perfect time to tell her story. If you’ve ever thought about writing a book (or doubted you were “ready”), this episode is your sign to go for it.

She shares:
 → The mindset shift that turned “someday” into “I’m doing it.”
 → How selfpublishing.com gave her the confidence and roadmap to begin.
 → The emotional (and sometimes messy) process of outlining and writing her first chapters.
 → What she’s learning about discipline, storytelling, and self-trust along the way.
 → Why she believes building in public is key to your next level of growth.

Katrina also gives a peek into her book-writing routine, her favorite writing rituals, and how she’s balancing it all between speaking gigs, events, and dog-mom life. Plus — she invites listeners to join a special live webinar with selfpublishing.com to help you bring your own book idea to life.

🔗 Links Mentioned:
 → Register for the “Write Your Book” Webinar (Nov 4 @ 11am PT): https://learn.selfpublishing.com/big-brand-energy-sessions-november-4-2025

 → Connect with selfpublishing.com: https://selfpublishing.com

→ Follow Fame Ready on Instagram: https://www.instagram.com/getfameready/

→ Follow Katrina: https://www.instagram.com/katrinaowenspr/

If you’re ready to share your story, amplify your impact, and turn your expertise into your next big brand move — this episode will light the fire you need.

Listen now to get inspired, take action, and start your own bestselling journey.

After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.

She shares:

• The 3 most common blocks stopping you from getting speaking gigs.
• Why your “pitch” isn’t landing—and what event hosts actually look for.
• How your social media is either helping or hurting your credibility as a speaker.
• Why performance, storytelling, and emotional connection matter more than ever.

Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life. She recounts her very first speaking gig and the humbling experience of her second, smaller one, explaining how these opportunities helped her build a foundation for her speaking career. She also explains how public relations was a key factor in securing her speaking opportunities this year.

If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.

🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr 

Listen now to get booked more, speak better, and show up like the leader you are.

This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop.

In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from her own business to show how strategic public relations can directly lead to significant sales and revenue.

Tune in to learn:

• Why building proper hype before a launch is the key to success and how it can help you avoid a "flop".
• How Katrina leveraged speaking engagements, a billboard feature in Times Square, and a magazine campaign to generate significant engagement and new clients.
• The "Tease, Drop, Confirm" public relations launch strategy.
• How hosting her in-person "launch and learn" event led to her first $20,000 sales month and converted 50% of the audience into clients.
• How to integrate both digital and in-person elements to build trust and credibility with your audience.
• Why you must consistently remind your audience that what you’re doing is a big deal to make it desirable.

Are you ready to stop quietly announcing your launches and start treating them like the big deal they are?

Want to dive deeper into this topic? Katrina is offering a special promotion for the month of October: receive a 60-minute strategy session with her when you join the Fame Ready Entrepreneur Program. This offer is limited to the first five people, so click the link below grab your spot.
https://knockoutdirective.thrivecart.com/fame-ready/

Follow Katrina on Instagram @KatrinaOwensPR and the podcast @GetFameReady.

Katrina shares the story behind the rebrand, the identity shift that sparked it, and the major milestones that proved this evolution was necessary. From speaking on stage in New York City to landing a Times Square billboard, magazine features, and major sponsorships, she reveals how betting on yourself opens doors to the biggest opportunities.

Tune in to hear:

• Why Katrina retired KO Your Brand and launched Fame-Ready
• The behind-the-scenes identity shift that changed her business
• How a bold PR campaign led to speaking gigs, awards, and a Times Square moment
• The difference between wanting to be “fame ready” and actually being “fame ready”
• Why action and investment are non-negotiable for building a next-level brand

Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.

This is just the beginning—welcome to Fame Ready.

Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand, she’s setting the stage for a powerful relaunch.

Tune in to hear:

• Why the pause is necessary for the next evolution of the show
• How her brand has shifted over the past seven months
• The exciting milestones happening in the coming weeks
• How you can support the relaunch by rating, reviewing, and following

Follow Katrina on Instagram @KatrinaOwensPR for all the updates and the big September reveal.

When the podcast returns, expect it to be stronger, bolder, and more impactful than ever. See you in September!

From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that your next big goal isn’t just about strategy—it’s about who you become in the process.

She shares:

• The outreach and content strategies that dramatically increased client inquiries
• How Instagram Stories and DM follow-ups drove more conversions
• The PR moments that led directly to new sales in the Fame Ready Entrepreneur Program
• Why lifestyle habits (and ditching the “grumpy” energy) supported her growth
• Lessons learned from missing her revenue target—and how to keep momentum

Katrina also opens up about the mindset work behind scaling, how she couples PR with sales for maximum impact, and the exact shifts she’s holding onto to hit her next big milestone.

If you’ve ever set a bold revenue goal, missed it, and wondered how to bounce back stronger, this is your playbook.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07
→ Learn more about Living in Balance Mentorship: https://libseminars.com/

Follow Katrina for more PR + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to learn how to pair PR with sales, shift your habits, and hit your next big business goal.

In this solo episode, she reveals:

• Why she created an event series that didn’t exist locally—and why it’s unlike anything else in the Fraser Valley
• What you’ll get at the VIP Brand Clarity Brunch (and why it’s the perfect blend of strategy and celebration)
• How the Brand Expansion Experience will give you the tools, connections, and confidence to grow your brand
• The incredible value of the VIP package (and why tickets are already 50% sold out)
• How this series connects to her own “quantum leap” season in business and life

Katrina also gives listeners first access to tickets before they go public, plus a peek behind the scenes of her next-level brand evolution.

Mentioned in this episode:

• VIP Brand Clarity Brunch: October 15, 2025 – Fort Langley, BC
• Brand Expansion Experience: October 22, 2025 – Fraser Valley, BC
• VIP Package: Brunch + Main Event + 60-Minute Strategy Session for $497
• Only 6 VIP tickets remaining at the time of this recording!

Links Mentioned:
Grab your ticket to Big Brand Energy Sessions → https://knockoutdirective.thrivecart.com/big-brand-energy

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to claim your spot at the table—and in the room—before tickets are gone.

In this candid, stream-of-consciousness episode, Katrina shares:

• The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into it anyway
• How your ego might be killing your speaking career before it even starts
• Why starting small (yes, even in a room of 20 people) is the secret to booking big opportunities
• A personal story about being told to “tone it down” and how it shaped her brand voice
• The difference between chasing perfection and showing up with discipline, even when it’s uncomfortable
• Why building self-awareness is one of the most important skills for business growth

Katrina also opens up about the mental chatter, insecurities, and mindset shifts that come with stepping into a “next level” version of yourself—both in business and on stage. If you’ve ever struggled with the fear of being “too much” or the temptation to skip the hard, unglamorous work, this episode is a must-listen.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to learn why dropping your ego might be the most powerful move you make for your brand this year.

In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).

Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.

She breaks down:

• The exact moment Katrina realized her name had more brand equity than her business
• What to consider if you want to build a company beyond yourself
• The difference between a personal brand and a founder-led company (and how to do both)
• The one mistake Katrina made early on—and what she would do differently now
• Why trying to grow two brands at once is harder than it looks—and how to make it work if you do

This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min

Follow Katrina for more personal brand strategy:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand

After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.

She shares:

• The 3 most common blocks stopping you from getting speaking gigs
• Why your “pitch” isn’t landing—and what event hosts actually look for
• How your social media is either helping or hurting your credibility as a speaker
• Why performance, storytelling, and emotional connection matter more than ever
• The exact upgrades Katrina made to land major stages in Orlando, Nashville, NYC, and Toronto

Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life.

If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.

 🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to get booked more, speak better, and show up like the leader you are.

Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again.

You'll learn:

• Why older media features lose relevance faster than you think
• How to stay aligned with your current brand, not last year’s version
• Why PR is a continuous skill, not a one-time tactic
• What “next-level” opportunities should look like—and how to spot them

Plus, a sneak peek at what's coming in August inside the Fame Ready Entrepreneur Program, including expert guidance on preparing for high-stakes speaking engagements. Heads up: The program price increases on July 31, 2025. Join now and lock in a full year of support, coaching, and curated pitch opportunities.

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now.  Turn one-time wins into long-term visibility. 

She shares:

• Why claiming the “expert” identity is non-negotiable (and how to do it with integrity)
• The power of saying what no one else will — even when it ruffles feathers
• Why PR is the most underused but critical tool for building industry authority
• What to do when your audience (and identity) is evolving fast
• A behind-the-scenes look at rewriting her keynote for a higher-level audience
• Real talk on pricing, presence, and platform strategy for next-level visibility

Whether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are.

Mentioned in this episode:

• The 3-part "go-to expert" framework (identity, message, and media)
• What to do when your content, clients, and confidence are all evolving at once
• Why PR isn’t optional if you want real credibility in your space

Links Mentioned:
Join the Fame Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
 

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to finally be seen, heard, and hired as the go-to expert you already are.

In this episode, Katrina gets into:

• Why virtual summits were the starting point for her recent stages in Nashville and NYC
• How to use summit networking to get on podcasts, panels, and in-person events
• The ROI mindset shift that every personal brand needs to adopt now
• Her full breakdown of the Standout to Sellout Summit lineup and how to get access—for free
• Why her “Going Global” presentation is a must-watch for anyone building an international personal brand

Whether you're a seasoned speaker or just getting started, this is your chance to get in the room (virtually!) with 50+ industry experts—no travel, no ticket cost, just pure value.

Links Mentioned:

Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Register for the Standout to Sellout Virtual Summit (FREE): https://stand-out-sell-out.heysummit.com/?sc=RbnrytJR&ac=0dN1KiCT

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

In this solo episode, she shares:

• Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t either
• The key difference between brand awareness vs. brand authority (and how to know what you actually need)
• How she tripled her ROI from one paid PR feature—and what made it work
• The red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneurs
• A mindset shift to help you step into your "next level self" in life and business

Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.

If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.

🔥 Mentioned in this episode:

• The difference between paid PR that builds credibility vs. empty vanity plays
• How Katrina landed two high-ticket clients from one strategic move
• Why earned media still matters—and how to actually earn it
• The upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to protect your wallet—and your brand.

From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you.

You’ll hear the exact moves I made, the mindset I had to adopt, and the pitch strategy that helped me land this mic-drop moment before I ever stepped on stage.

What You’ll Learn in This Episode:

• Why I almost said no to attending Females on Fire in the first place.
• The invisible domino effect of visibility (and how it pays off in ways you can’t predict).
• How my past speaking experience and content sealed the deal.
• What the Spark Speaker application process was like.
• Why confidence and clarity are your most powerful PR tools.
• A candid reminder that relationship-building > last-minute pitching.
• What not to do when you're trying to collaborate or get on someone’s stage.
• How the Fame-Ready Entrepreneur Program can help you strategically land speaking opportunities that align with your brand.

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.

She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage.

Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready.

What You’ll Learn in This Episode:

• A candid recap of Katrina’s 2-week travel sprint (Whistler ➝ Orlando ➝ NYC)
• The emotional cost of visibility—and why it’s always worth it
• How Katrina landed her international speaking gig at Business Besties
• The full breakdown of her speaker prep process, including working with a speaking coach
• ROI insights: what actually came from the event (opt-ins, client leads, paid gigs + more)
• A mindset reframe around investing in yourself, your brand, and your future
• Why she’s raising the price of her Fame-Ready Entrepreneur Program (and when)

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."

This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.

No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.

What We'll Cover:

• The unexpected origin story behind Katrina’s first-ever published research paper
• A powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneurs
• The emotional toll of outgrowing your environment, relationships, and routines
• Why shedding your “old life” is part of becoming a globally recognized personal brand
• A loving reminder that if you're feeling this tension, you're not alone—you're expanding

Links Mentioned in this episode:

• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching
• Read my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way.

What You'll Learn in This Episode:

• The difference between being shy vs. being introverted (and why it matters for PR)
• How to leverage PR opportunities like speaking gigs, podcast guesting, and contributor articles—even as an introvert
• Why setting energetic boundaries is just as important as your PR strategy
• How Katrina handles travel-heavy seasons without burnout
• Why virtual summits and one podcast guest episode a month might be your sweet spot
• The mindset shift that took Katrina from constant Zoom fatigue to intentional energy management

Links & Resources:

• Join the Stand Out and Sell Out Summit: https://stand-out-sell-out.heysummit.com/?ac=0dN1KiCT
• Want to build your Press-Ready Personal Brand? Check out the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Subscribe on YouTube to see the now-famous bucket hat by Fore All (code KATRINAOWENS15 gets you 15% off)

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.

After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls).

You’ll learn:

• Why your IG highlights might be repelling ready-to-buy clients
• The easy trick to repurpose past story content into sales assets
• How to create service-specific or product-specific highlight “catalogs”
• Real-time tweaks Katrina is making to her own brand after this revelation

📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit.

Resources mentioned in the episode:
 Grab The Pitch Kit — Learn how to pitch yourself for press, podcasts, and more. Use code KOyourbrand for $30 off:
https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND

Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week:
https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

In this episode of KO Your Brand, Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead.

You’ll learn:

• Why a bad pitch can actively hurt your personal brand (especially if you’re using an agency)
• The anatomy of a perfect pitch: subject lines, personalization, value, and the right way to follow up
• The subtle red flags that scream "spam" to editors, hosts, and producers
• Real examples of the worst pitches Katrina received—and how to fix them
• What not to include (hint: listing your entire offer suite is not it)

You’ll also hear how Katrina reframed her relationship with business debt, how she’s using weekly money rituals to stay empowered, and why your visibility mindset matters just as much as your strategy.

Resources mentioned in this episode:

• The Pitch Kit – Use code KOyourbrand for $30 off: https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND
• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching

In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities—and why they’re often the biggest red flag for personal brand entrepreneurs.

As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on:

• Why paying to speak can actively hurt your brand reputation
• How to spot the difference between a strategic speaker sponsorship vs. a shady speaker fee
• What high-quality events actually look like (and why you should hold out for them)
• The ROI of creating your own room—and how to start one without a huge budget
• Why speaking for free isn’t the problem… but paying to be there is

If you’ve ever been tempted by a “speaker opportunity” that requires your credit card first, this is your green light to say no—and a blueprint for what to do instead.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Meet Heather Jude, Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada, a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-worthy looks, immersive experience design, and even a surprise choreographed dance.

In this raw, funny, and inspiring conversation, Heather and Katrina unpack what it really takes to bring a bold personal brand vision to life—including:

• The mindset work Heather did to silence imposter syndrome and stay in her zone of genius
• How she filled the room without knowing who would come
• Why creative control matters—and what happens when you finally trust your own vision
• The post-event ripple effect: media interviews, creative clarity, and client momentum
• Behind-the-scenes secrets from the event (yes, even last-minute printing drama)

Plus, Heather shares her best advice for anyone sitting on a big idea that feels “too much” or “too bold.”

This episode is packed with personal brand gold for designers, entrepreneurs, creatives—and anyone who needs a reminder that your dreams are worth betting on.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Follow Heather to see her designs & learn more about her work: 
→ Follow Heather on Instagram: https://www.instagram.com/heather.styles/
→ Follow Jude Canada on Instagram: https://www.instagram.com/judecanada/

But this isn’t another generic “AI for content” chat.

Katrina breaks down exactly how she trained ChatGPT to understand her unique brand voice—and how you can do the same to save time, stay consistent, and sound like you (not like a robot).

Inside the episode:

• The mindset shift that helped her stop resisting AI and start leveraging it.
• How she uses podcast transcripts to write SEO titles, show notes, and weekly emails (without sounding “AI-generated”).
• A simple way to turn one Instagram caption into three additional platform-ready posts.
• How AI helped her finally start showing up consistently on Threads, TikTok, and YouTube Shorts.
• Why brand clarity must come before AI—and what happens when you skip that step.

This episode is short, actionable, and packed with tips for anyone trying to do more with less time (without diluting their personal brand). If you’ve been trying to post across multiple platforms but keep hitting a wall, this one’s for you.

Want Katrina’s help developing your brand voice before you automate it?
Learn more about the Fame Ready Entrepreneur Program—a year-long visibility coaching experience designed to make your personal brand profitable, memorable, and press-ready. Click here to get the details: https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

There are no tactical tips. No PR breakdowns. No personal brand strategies.

Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner dialogue that says you don’t deserve it.

This is the side of personal branding that rarely makes it to your feed.

Inside the episode, Katrina shares:

• The real reason she’s struggled to celebrate recent wins, even while her business thrives.
• What it felt like to take out a business loan during a low-revenue season.
• How a conversation with her mentors in Living in Balance cracked something wide open.
• Why she still feels shame around leveraging financial support—even though she knows better.
• The mental pattern that tells us, “You should be able to afford your dreams without help."
• What she’s learning about money, safety, expansion, and what it really means to “love your life.”

This episode is unfiltered, emotional, and deeply personal. If you're an entrepreneur who's ever felt overwhelmed by the weight of building a business that’s built on you, this one will hit home.

Mentioned in this episode:

• Learn more about Living in Balance Mentorship for Women: https://libseminars.com/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Inside this 10-minute episode, Katrina breaks down:

• What passive income actually looks like for a personal brand
• A behind-the-scenes look at the simple but effective funnel that’s converting new clients
• Why your personal brand must come before the funnel
• The difference between having content and creating conversion
• How to build the kind of visibility that turns strangers into buyers

Ready to build a personal brand that gets results? Join the Fame Ready Entrepreneur Program—Katrina’s 12-month coaching community designed to help you grow your visibility, authority, and income.
→ https://knockoutdirective.myflodesk.com/group-coaching

—

Follow Katrina for more insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/ 
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
→ YouTube: https://www.youtube.com/@koyourbrand
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/

She breaks down the following:

• Why PR and social media are not interchangeable—and how they work together to build authority
• The 4 essential types of content every press-ready personal brand needs
• A past client story that changed how she delivers PR support forever
• Real examples from her Instagram feed showing what powerful, strategic content actually looks like
• The platforms she shows up on (and how often) to stay visible without burning out
• Why brand partnerships and media features only happen after consistent content is in place
• The #1 way to know if your social media strategy is working from a PR perspective

She also shares her personal platform stack (Instagram, LinkedIn, Threads, YouTube Shorts, and TikTok) and encourages listeners to start with one, stay consistent, and treat social media as a core business asset, not just a place to go viral.

This episode is equal parts intimate, motivational, and actionable, and it’s a must-listen for entrepreneurs building a brand that’s ready to be seen.

Want to build a press-ready personal brand that gets you booked and featured?

Learn more about Katrina’s Fame Ready Entrepreneur Program, her year-long group coaching container for entrepreneurs serious about visibility: https://knockoutdirective.myflodesk.com/group-coaching

Katrina’s outfit in this episode is from FORE ALL, use code KATRINAOWENS15 for 15% OFF your order.

—

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

In this week’s Pulling Punches micro-episode of KO Your Brand, Katrina shares the mindset shift, messaging tips, and strategic structure behind the speaker page that helped her (and her clients) get booked for major conferences, corporate trainings, and brand-building stages.

She dives into:

• Why a speaker page is more than just a website update (it’s a visibility tool and energetic shift)
• What to include (even if you’ve never been on stage before)
• How to position your talk so clearly event organizers can’t say no
• Real examples of clients who’ve been booked because they had a speaker page
• Why this is one of the fastest ways to open up a new revenue stream

If you’ve been telling yourself you want to speak someday, this episode is the sign to start acting like it today.

Links mentioned:

• Download the Free Speaker Page Checklist: https://knockoutdirective.myflodesk.com/speaker-page
• Check Out Katrina’s Speaker Page: https://www.knockoutdirective.com/speaking
• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand Podcast on IG: https://www.instagram.com/koyourbrand/

In this week’s episode of KO Your Brand, Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business:

1. Media Features (Why they build authority, not awareness, and how to use them strategically)
2. Podcast Interviews (The fastest way to grow your audience and prove you're an expert)
3. Speaking Gigs (Why this is the most powerful combo of visibility and authority out there)

She shares how each tactic works individually, but more importantly, how they function together as a PR ecosystem that compounds your growth.

Whether you’re just starting out or looking to scale, this episode will help you:

• Identify which PR opportunity to focus on next
• Understand the purpose behind each visibility tactic
• Avoid the most common myths about press, podcasts, and speaking
• Learn where to find opportunities (including industry secrets she usually saves for clients)

If you’ve been waiting for a clear, honest, strategic breakdown of what actually drives profitable personal brand growth, this is the episode to listen to.

Links mentioned:

• Spotify Playlist of All Guest Podcast Interviews: https://open.spotify.com/playlist/2zWgbyMlI05TYuNGRtuGZG?si=4512cd97d3d14a49
• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand Podcast on IG:  https://www.instagram.com/koyourbrand/

In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy.

You’ll learn:

• The clear difference between personal branding and personal sharing
• Why content about your family, feelings, or fitness routine won’t build a profitable brand—unless it’s tied to your message
• How Katrina used vacation content to generate $5K in sales from a beach chair 🏖️
• The key difference between influencers and personal brands—and why mixing them up is costing you money
• How to build a personal brand that makes you money without airing your personal life

Whether you're tired of feeling pressure to share everything or you're ready to elevate your content from “vibes” to visibility strategy, this is your sign to get real (and refined) about your personal brand.

Want a personal brand that books you press, stages, and dream clients—without performing for the internet?

Here’s where to start:

• 📞 Book a 1:1 Discovery Call for Katrina’s private coaching (starts at $5K for 3 months): https://calendly.com/knockoutdirective/30min
• 💼 Join the Fame Ready Entrepreneur Program — a 12-month group container with global PR opportunities and brand-building strategy: https://knockoutdirective.myflodesk.com/group-coaching

Links & Resources:

• Connect with Katrina on Instagram → https://www.instagram.com/katrinaowenspr/
• Follow the podcast on IG → https://www.instagram.com/koyourbrand/

In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk.

She’s not selling you a dream. She’s walking you through the strategy.

Whether you’re a coach, service provider, event host, or local business owner, this episode breaks down:

• Why traveling intentionally elevates your brand authority
• The overlooked link between local visibility, national reach, and global recognition
• How Katrina transformed from overbooked agency owner to international PR coach with a laptop lifestyle
• The ROI of presence (and why it’s more powerful than another funnel or ad campaign)
• A breakdown of USD pricing, client diversity, and why international positioning builds revenue resilience

If building a global reputation actually feels like a goal this year, Katrina shows you exactly where to start—and how to make it sustainable.

And if you're ready to get visible worldwide?

Join the Fame-Ready Entrepreneur Program — the only year-long coaching container that gives you live support, global PR opportunities, and all the tools you need to grow a personal brand that travels well. Click here to grab all the details about this one-of-a-kind program: https://knockoutdirective.myflodesk.com/group-coaching

• Connect with Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/

This week on Pulling Punches, Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work.

Inside this micro-episode, you’ll learn:

✅ What the Fame-Ready Entrepreneur Program actually is
✅ How it helps you secure real PR opportunities (speaking gigs, media features, and podcast interviews)
✅ Why access beats algorithms — and how to build credibility without a huge following
✅ How the weekly hot seat coaching, expert guest trainings, and full PR training vault all work together
✅ Why this is not “just another coaching program” — it’s the only offer of its kind focused on PR for personal brands

Whether you’re looking to get featured in the media, speak on stages, or finally grow a recognizable online presence that converts — this program gives you the training, tools, and access to make it happen.

Join the Fame-Ready Entrepreneur Program now: https://knockoutdirective.myflodesk.com/group-coaching

In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker. (Spoiler alert: The goals, audience, and content are totally different.)

Whether your aim is to drive sales, build credibility, or eventually get paid thousands per talk, Katrina shares the exact steps to get started, from podcast guesting to securing your first stage, and how to know when it's time to start charging.

You’ll learn:

• The 3 key differences between marketing-based speaking and professional keynote careers
• Why podcasting is the best launchpad for new speakers
• The exact moment Katrina knew it was time to start charging for speaking
• How to ensure your talk aligns with your personal brand for maximum ROI
• Why media features + speaking go hand-in-hand in building authority
• Real client results (like landing a paid speaking gig + media coverage!)

Plus, Katrina shares all the juicy details about how the Fame-Ready Entrepreneur Program supports you with weekly coaching, insider PR and speaking opportunities, and live access to event organizers and industry experts. Click here to grab all of the details: https://knockoutdirective.myflodesk.com/group-coaching

Spoiler alert: it all came down to relationship-building. If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities, this short and powerful episode will show you:

• The real reason Katrina was invited to speak at one of 2025’s hottest business conferences
• Why relationships > cold pitches when it comes to securing speaking gigs
• How investing in strategic experiences (even during low-revenue seasons) can shape your future visibility
• What most people get wrong about PR outreach
• The simple mindset shift that changes everything

Katrina also shares how she went from feeling broke and burnt out in November to booking dream stages just months later — all by showing up, supporting other entrepreneurs, and nurturing real connections.

Want to learn how to grow your own press-ready personal brand and get booked for speaking gigs, podcast interviews, and press features?

Apply to join Katrina’s Fame-Ready Entrepreneur Program — her signature year-long visibility coaching experience designed to help personal brands go from seen to sought-after.

Click here to learn more: https://knockoutdirective.myflodesk.com/group-coaching

In this unfiltered episode of KO Your Brand, top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work.

Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities and a lack of real results. Instead, she makes a strong case for learning how to do your own PR (or training your team to do it) so that you can own your relationships, build sustainable visibility, and grow your personal brand with confidence.

If you're a coach, consultant, speaker, or founder wondering how to land more media features, podcasts, and speaking gigs without paying $4K+/month to an agency, this episode is for you.

In this episode, Katrina covers:

• Why traditional PR agencies don’t work for most entrepreneurs
• What it really means to be press-ready
• The myth of paying for “access” and how to build relationships yourself
• Why most agencies don’t help with speaking gigs
• How to build PR skills in-house so you never have to outsource again
• The truth about ROI from media placements and what to measure instead
• A better (and cheaper) alternative for personal brands who want press

Want to start building a press-ready personal brand that attracts visibility opportunities with ease?

Join Katrina’s new group coaching program, the Fame-Ready Entrepreneur Program — now open for enrollment. Weekly coaching, PR trainings, and a vault of proven strategies to help you grow your brand on your terms. 

Click here for all of the details: https://knockoutdirective.myflodesk.com/group-coaching

Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sends the wrong message to potential clients, podcast hosts, event organizers, and press contacts.

In this episode, Katrina breaks down:

• Why a free email address undermines your brand authority (even if your services are top-notch)
• How a branded email address immediately elevates trust, professionalism, and brand recognition
• The critical technical advantage: better deliverability and avoiding the spam folder
• How to quickly set up a branded email address through Google Workspace, Zoho Mail, and other platforms
• The mindset shift: If you want to be paid like an expert, you need to show up like an expert
• Insights from Katrina’s recent feature in Business.com on building a credible online presence

Whether you’re pitching media, applying for speaking gigs, or just emailing a new client — your brand infrastructure matters.

Links & Resources:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Read Katrina's Business.com article: https://www.business.com/articles/reasons-why-every-entrepreneur-needs-a-branded-email-address/
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com