Experts Unleashed with Joel Erway

Burnout Explained: Why Success Starts Affecting Your Work and Life at Home | EU 137 with Dr. Archana

Joel Erway — Thu, 02 Apr 2026 13:00:00 +0000

In this episode of Experts Unleashed, I sit down with Dr. Archana Shrestha to unpack the reality of high performer burnout—what it really is, why it happens, and how it silently impacts your work and life at home. Archana shares her personal story of "double burnout" as both a physician and a parent, and how it led to a powerful turning point.

We dive into the common signs most people miss—like having a short fuse, feeling constantly exhausted, or not showing up the way you want to—and why traditional "self-care" isn't enough to fix it. Archana breaks down her Thrival Code framework, explaining how burnout is rooted in physical, mental, and emotional exhaustion, and what it actually takes to recover.

She also shares practical tools you can start using immediately, including how to process emotions, manage mental overwhelm, and reset your energy as a high performer. Whether you're an entrepreneur, parent, or professional feeling stretched too thin, this episode will give you a new perspective—and a path forward.

💡 YOU'LL DISCOVER

➡️ Signs of Burnout [05:22]

➡️ High Performer Pressure [13:17

➡️ Thrival Code Framework [18:39]

➡️ Three Legged Burnout Model [20:35]

➡️ Applying Maslow Correctly [23:14]

…And much more!

🏆 HELPFUL RESOURCES

✅ Connect with Dr. Archana Shrestha:

Website: https://TheThrivalCode.comLinkedIn: https://www.linkedin.com/in/dr-archana-shrestha/

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

The MAD Method: Transforming Digital Ad Strategies | EU 136 with Vini Domingues

Joel Erway — Tue, 18 Mar 2025 21:35:00 -0100

In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding 'the who' to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest venture — the MAD Method — and its early success with impressive conversion rates.

💡 YOU'LL DISCOVER

➡️ Understanding Facebook Advertising [02:31]

➡️ The MAD Method Explained [06:02]

➡️ Creative Strategies for Facebook Ads [12:34]

➡️ Insights on Ad Performance and Testing [19:48]

➡️ Vini's Personal Ad Campaign [24:26]

…And much more!

🏆 HELPFUL RESOURCES

✅ Add Vini on Facebook – www.facebook.com/vini.domingues.98

✅ Follow Vini on Instagram – www.instagram.com/vini_domingues17

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Beyond the Niche: How to Expand Your Ad Reach | EU 135 with Benjamin Simkin

Joel Erway — Mon, 17 Mar 2025 15:33:00 -0100

In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!

💡 YOU'LL DISCOVER

➡️ Ben Simkin's Journey in Online Marketing [01:57]

➡️ Strategies for Facebook Ads and AI Integration [03:41]

➡️ Creative Process and Ad Longevity [07:58]

➡️ Scaling Campaigns and Tracking Success [14:15]

➡️ Going Broad vs. Niche in Advertising [17:28]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Benjamin Simkin's website – themastermind.com.au

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Unlocking Success: Expert Ad Strategies for Maximum ROI | EU 134 with Brandon Pugsley

Joel Erway — Fri, 14 Mar 2025 18:33:00 -0100

In this episode of Experts Unleashed, I sit down with Brandon Pugsley from BrandonPugsley.com to dive into advanced ad management and scaling strategies. We talk about how to turn data-driven decisions into successful ad campaigns, the nuances of scaling ad spend beyond $5,000 per month, and why using market language and native images is crucial for high engagement and ROI. I also share insights on maintaining campaign longevity and how top-of-funnel, low-budget content can help attract new audiences. Plus, we discuss the balance between creative and copy changes to keep campaigns profitable.

💡 YOU'LL DISCOVER

➡️ The Importance of Content Creation [01:31]

➡️ Diving into Ad Management [02:06]

➡️ Scaling Ad Campaigns [03:28]

➡️ Understanding Ad Algorithms [07:33]

➡️ Creative Strategies for Ad Success [12:22]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Brandon's website – brandonpugsley.com

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Achieving Ad Mastery: From $5K Spend to $100M Scale | EU 133 with Mike Heiser

Joel Erway — Thu, 13 Mar 2025 15:43:00 -0100

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!

💡 YOU'LL DISCOVER

➡️ Advertising Strategies and Platforms [02:14]

➡️ Scaling Ad Spend: From $5K to $10K [04:08]

➡️ Creative Testing and Lookalike Audiences [06:08]

➡️ Video Ads vs. Static Creatives [07:19]

➡️ Campaign Structure and Optimization [13:27]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Mike's LinkedIn – linkedin.com/in/mikejheiser/

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Mastering YouTube Ads: Growth Strategies for Success | EU 132 with Oz Konar

Joel Erway — Wed, 12 Mar 2025 16:19:00 -0100

In this episode of Experts Unleashed, I sit down with Oz Konar from Business Lending Blueprints to dive into his experience managing high-budget YouTube ad campaigns. Oz shares the strategies, challenges, and wins he's encountered while scaling his ads, from mastering audience intent to tackling Facebook ad fatigue. He also breaks down the scientific method he uses to fine-tune his marketing funnels. Plus, this episode is sponsored by GetInspired, your go-to marketing assistant app.

💡 YOU'LL DISCOVER

➡️ Oz Kornar's Advertising Journey [02:07]

➡️ Challenges and Strategies in YouTube Advertising [04:42]

➡️ Scaling and Maintaining YouTube Ads [07:18]

➡️ Comparing YouTube and Facebook Ads [20:22]

.…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Oz Konar's website – businesslendingblueprint.com

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Paid Ads Unleashed: Proven Strategies for Growth | EU 131 with Joe Stolte

Joel Erway — Wed, 12 Mar 2025 16:18:00 -0100

In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses.

We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.

💡 YOU'LL DISCOVER

➡️ Daily.ai's Advertising Strategy [01:47]

➡️ The Power of Social Proof [05:18]

➡️ Optimizing Ad Creatives [06:42]

➡️ Leveraging Creators for Ads [09:28]

➡️ The Importance of a Strong Offer [16:50]

🏆 HELPFUL RESOURCES

✅ Visit Daily AI – https://www.dailyai.com/

✅ Follow Joe on Instagram – @JoeStolteLive

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Mastering Digital Sales: The Power of Ads & Retargeting | EU 130 with Adam Dukes

Joel Erway — Wed, 12 Mar 2025 16:18:00 -0100

In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from adamdukes.com to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic.

We also got into the nitty-gritty of tracking ad performance, scaling budgets effectively, and how beginners can get started with retargeting ads. One of the biggest takeaways? Simplicity sells. Adam broke down why easily consumable products like PDFs often outperform complex, high-ticket courses. If you're looking for a smarter, more efficient way to sell digital products, this episode is packed with actionable insights you won't want to miss!

💡 YOU'LL DISCOVER

➡️ Adam's Digital Product Journey [02:32]

➡️ Advertising Strategies and Insights [05:08]

➡️ The Power of Reels and Social Proof [05:50]

➡️ The Success of PDF Products [16:35]

➡️ Advice for New Advertisers [20:26]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Adam's website – https://www.adamdukes.com/

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Facebook Ad Mastery: Scaling Beyond $5K with the BPM Method | EU 129 with Depesh Mandalia

Joel Erway — Wed, 12 Mar 2025 16:17:00 -0100

In this episode of Experts Unleashed, I sit down with Depesh Mandalia, founder of the BPM Method, to dive deep into Facebook advertising. We break down how to grow ad spend beyond $5K/month, master audience targeting, optimize campaigns, and leverage AI for maximum ROI. Depesh shares his proven strategies for budget management, buying data, and refining funnels to scale smarter. If you're looking to take your Facebook ads to the next level, this episode is packed with actionable insights!

💡 YOU'LL DISCOVER

➡️ The State of Facebook Ads in 2025 [03:12]

➡️ Understanding the BPM Method [06:23]

➡️ Implementing the Four Funnel System [12:47]

➡️ Testing and Scaling Strategies [16:48]

➡️ Understanding CPA and Scaling Campaigns [24:21]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Depesh's website – www.BPMmethod.com

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Cracking the SLO Code: Scaling with Simplicity | EU 128 with Rhonda Melogy

Joel Erway — Wed, 12 Mar 2025 16:17:00 -0100

In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos.

One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the importance of revealing the offer upfront and making her marketing relatable—especially for her primary audience: women over 40 juggling multiple responsibilities.

Rhonda didn't hold back on the lessons she's learned along the way. She opened up about overcoming tech challenges, the power of authenticity, and why creating a personalized customer experience is a game-changer. Her biggest takeaway? Keep things simple and focus on solving specific pain points—because that's where true business success lies.

💡 YOU'LL DISCOVER

➡️ Understanding Self-Liquidating Offers (SLO) [02:27]

➡️ The Power of Digital Organization with Trello [05:15]

➡️ Target Audience and Market Insights [07:25]

➡️ Effective Ad Strategies and Scaling Challenges [10:14]

➡️ Customer-Centric Problem Solving [16:46]

…And much more!

🏆 HELPFUL RESOURCES

✅ Connect with Rhonda on YouTube – https://www.youtube.com/@RhondaMelogy

✅ Visit Rhonda's website - https://www.businessplanofaction.com/

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Low-Ticket Ads, Big Results | EU 127 with Jeff Miller

Joel Erway — Wed, 12 Mar 2025 16:16:00 -0100

In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging.

Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help you thrive!

💡 YOU'LL DISCOVER

➡️ Advertising Insights and Strategies [02:24]

➡️ Understanding Ad Spend and ROI [03:29]

➡️ Challenges and Lessons in Scaling [06:08]

➡️ Targeting the Right Audience [08:13]

➡️ Ad Creative Strategies [27:53]

…And much more!

🏆 HELPFUL RESOURCES

✅ Connect with Jeff on Instagram - @jeffmillermarketing

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Scaling Success: From Funnels to Sales Teams | EU 126 with Mike Mark

Joel Erway — Wed, 12 Mar 2025 16:15:00 -0100

In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales teams to today's dynamic digital environment, providing valuable insights on handling different types of advertising challenges. Expect to learn about the rise of social media's impact on customer engagement, the evolution of the sales process, and practical tips for improving your ad spend and sales management.

💡 YOU'LL DISCOVER

➡️ The Evolution of Sales Funnels [02:48]

➡️ Paid Advertising Strategies [05:35]

➡️ Navigating the Changing Landscape of Online Sales [07:22]

➡️ Effective Ad Management Techniques [18:20]

➡️ The Addictive Nature of Facebook Ads [21:49]

…And much more!

🏆 HELPFUL RESOURCES

✅ See more of Mike at coachingsales.com/playbook

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Podcasting Secrets: From Connection to Conversion | EU 125 with Josh Thomas

Joel Erway — Wed, 12 Mar 2025 16:15:00 -0100

In this episode, Joel Erway and Josh Thomas delve into effective strategies for using podcasts as a lead generation tool through the concept of anchor offers. They stress the importance of being vocal about your services and not waiting for opportunities to come to you. The discussion covers the power of crafting compelling offers that are hard to ignore, and how Joel and Josh have successfully used each other's methodologies to generate interest and partnerships. They outline the structure of a conversion podcast, emphasizing the critical components of a powerful offer and the importance of building genuine relationships with guests. With practical tips and real-life examples, this episode serves as a comprehensive guide to leveraging podcasts for business growth.

💡 YOU'LL DISCOVER

➡️ Understanding the Conversion Podcast [04:12]

➡️ Building Relationships with Podcast Guests [06:44]

➡️ Crafting the Perfect Offer [10:25]

➡️ Mistakes to Avoid in Conversion Podcasts [28:02]

➡️ Hiring and Training Challenges [22:04]

…And much more!

🏆 HELPFUL RESOURCES

✅ See more of Josh Thomas at https://conversationalfunnels.com/podcourse

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

From Startup to Seven Figures: An Agency Journey | EU 124 with Josh Nelson

Joel Erway — Wed, 12 Mar 2025 16:14:00 -0100

In this episode of Experts Unleashed, I welcome Josh Nelson, founder of Seven Figure Agency, to share his insights on scaling a successful digital marketing agency. Josh recounts his journey—from launching Plumbing & HVAC SEO in 2011 to reaching seven-figure success. We dive into the power of systems, the importance of niching down, and proven client acquisition strategies. Josh also highlights the value of delivering great content to attract clients and tackles common agency challenges like retention and hiring. If you're looking to scale your agency and attract clients more effectively, this episode is packed with actionable advice you won't want to miss!

💡 YOU'LL DISCOVER

➡️ The Importance of Systems in Business [02:53]

➡️ Building a Scalable Business Model [06:29]

➡️ Navigating the AI Revolution in Marketing [08:53]

➡️ Starting and Scaling an Agency [12:23]

➡️ Hiring and Training Challenges [22:04]

…And much more!

🏆 HELPFUL RESOURCES

✅ Connect with Josh Nelson on Instagram – @joshnelsoncoach

✅ See more of Josh at sevenfigureagency.com

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Profitable Newsletters: Engage and Monetize | EU 123 with Nate Kennedy

Joel Erway — Wed, 12 Mar 2025 16:13:00 -0100

In this episode of Experts Unleashed, I dive deep into the world of newsletters with special guest Nate Kennedy. Nate, the owner and host of Uncommon Advice, shares his journey from running a digital marketing agency to building a successful newsletter business. We discuss why newsletters are a valuable asset for entrepreneurs, strategies for monetizing them, and how to grow and maintain a large subscriber base. We also explore the role of AI in content creation and the potential of micro newsletters for coaches, consultants, and course creators.

You'll learn the benefits of owning your audience, different traffic sources for growing your list, and effective monetization strategies through targeted advertising. If you're looking to leverage newsletters to build a sustainable and profitable business, this episode is packed with valuable insights you won't want to miss!

💡 YOU'LL DISCOVER:

➡️ The Power of Owning an Audience [04:14]

➡️ Generating Leads and Monetization Strategies [15:10]

➡️ The Micro Newsletter Method [22:10]

➡️ Effective Newsletter Strategies [23:39]

➡️ Monetizing Newsletters [35:07]

…And much more!

🏆 HELPFUL RESOURCES:

✅ Connect with Nate Kennedy on his socials – Nate Kennedy MD

✅ See more of Nate at - http://natekennedy.com/newsletter

✅For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Work Less, Earn More: The Agency Shift | EU 122 with Greg Hickman

Joel Erway — Wed, 12 Mar 2025 16:13:00 -0100

In this episode of Experts Unleashed, I'm joined by Greg Hickman to talk about shifting from 'done-for-you' services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services.

They dive into the biggest challenges creatives face when trying to systematize their work, why your expertise is your biggest asset, and how to build a business that supports your lifestyle. Greg also breaks down the idea of offering different service levels—clients, members, and customers—to boost profits and keep things running smoothly.

If you're looking to grow your agency while working less, this episode is packed with insights you won't want to miss!

You'll discover:

➡️ Discovering Productized Services [04:44]

➡️ Challenges and Misconceptions in Productization [07:03]

➡️ Balancing Creativity and Systemization [09:24]

➡️ Freelancer vs. Entrepreneur: Finding the Sweet Spot [15:26]

➡️ The Power of Selling Strategy First [17:51]

…And much more!

🏆 HELPFUL RESOURCES:

✅Connect with Greg Hickman - greg@altagency.com

✅ See more of Greg at - http://gregsvideos.com

✅For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Leveraging AI for Content Creation | EU 121 with Simone Ferretti

Joel Erway — Wed, 12 Mar 2025 16:12:00 -0100

In this episode of Experts Unleashed, I have a conversation with video creator and AI enthusiast Simone Ferretti. Simone shares his inspiring journey, transitioning from a videographer to a full-time content creator with over a million followers. We explore his innovative use of AI, from creating realistic thumbnails to the dramatic ways AI is revolutionizing content creation. Simone dives into his experience developing an AI avatar and his ambitious plans for launching a fully AI-generated Instagram channel. Our discussion highlights the incredible potential of AI to streamline and elevate the creative process, especially for video creators. Don't miss this episode packed with insights on AI's transformative role in content creation and practical tips for incorporating AI tools into your workflow!

You'll discover:

➡️ The Rise of Short-Form Content and TikTok [03:53]

➡️ Embracing AI in Content Creation [12:49]

➡️ AI-Powered Thumbnails: A Revolutionary Workflow [14:58]

…And much more!

🏆 HELPFUL RESOURCES

✅Connect with Simone Ferretti: https://simoneferretti.net/

✅ Follow Simone on Instagram: @sferro21

✅For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

The Email Marketing Heroes' Secret Score System Revealed | EU 116 with Rob and Kennedy

Joel Erway — Fri, 24 Jan 2025 18:20:00 -0100

In this episode of "Experts Unleashed," I had the pleasure of hosting Rob and Kennedy, co-founders of Email Marketing Heroes and renowned experts in the world of email marketing. They share fascinating insights into their unique approach to email marketing, which has propelled their business to new heights. From their innovative score campaign to their cutting-edge Countdown Hero software, Rob and Kennedy have cracked the code for successful email marketing. If you're ready to supercharge your email marketing efforts and take your business to the next level, don't miss this episode.

Connect with Rob & Kennedy: emailmarketingheroes.com/countdown

You'll Discover

Earning money from your email list, quickly [16:33] The key to converting warm leads into loyal customers [29:30] Their "SCORE" system and why it works [40:07] Strategies for maximizing email marketing effectiveness [46:00] Why their tripwire approach didn't work, and the game-changing solution they discovered. [53:41]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Unlocking the Certification Model | EU 117 with Amanda Goldman-Petri and Valerie Del Grosso

Joel Erway — Fri, 24 Jan 2025 18:20:00 -0100

Today's episode of Experts Unleashed features Amanda Goldman-Petri, the CEO of MarketLikeANerd.com, and Valerie Del Grosso, founder of Del Grosso Law. Amanda, an expert in digital marketing and certifications, along with Valerie, a legal specialist in the field, offer invaluable insights into how certifications can revolutionize your business. We dive deep into how certifications can revolutionize your business and offer a powerful alternative to traditional education.

Amanda and Valerie shed light on the distinctions between certifications and traditional courses, emphasizing the unique value certifications offer. If you've ever considered transitioning your course into a certification or expanding your educational offerings, this episode will provide you with a wealth of practical strategies and advice.

To dive deeper into certifications and revolutionize your business, visit certificationsmadesimple.com to grab Amanda's book, "Certifications Made Simple," and explore resources and guidance at createcertifications.com. Don't miss this chance to learn from the experts and unlock the full potential of your knowledge and skills.

You'll Discover

➡️ Designation vs. certification and the legal considerations of certifications [33:13]

➡️ The "content continuum" and how it works [34:38]

➡️ Safeguarding your certification program [39:43]

➡️ The benefits of certifications as an alternative to formal education [47:24]

➡️ The importance of creating your own unique positioning [54:37]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Mastering Direct Response Branding: Exponential Growth Strategies | EU 120 with Dan Kuschell

Joel Erway — Thu, 23 Jan 2025 20:20:00 -0100

Today I had the privilege of speaking with Dan Kuschell, the marketing expert behind Breakthrough3X Marketing. Dan is a master at blending measurable, results-driven marketing strategies with strong branding to create sustainable and profitable business growth.

In this insightful conversation, Dan breaks down the Google 7-11-4 rule for doubling conversions, shares actionable tips for creating effective education-based marketing events, and explains how to turn your customers into referral engines. We also explore balancing online and offline marketing channels while building trust and consistency in your brand message.

Whether you're a small business owner or a marketer looking to level up your strategies, Dan's proven methods and expert insights will inspire you to rethink your approach and unlock new growth opportunities.

Ready to elevate your marketing game? Connect with Dan Kuschell and explore the resources at breakthrough3x.com/inspired to start implementing these powerful strategies today!

You'll discover:

➡️ Understanding Direct Response Branding [02:05]

➡️ The Five Key Pillars of Successful Companies [05:24]

➡️ Building Lead Machines [12:26]

➡️ Turning Customers into Referral Engines [20:06]

➡️ Humanize, Optimize, Personalize (HOP) [29:48]

...And much more!

Helpful Resources:

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Closing Deals with Video: A Revolutionary Approach | EU 119 with Frankie Fihn

Joel Erway — Mon, 13 Jan 2025 18:45:00 -0100

In this episode of Experts Unleashed, I have the pleasure of speaking with my good friend and digital marketing expert, Frankie Fihn. Frankie, who is also the author of Passive Automated Recurring Income and Beyond the Agency Box, shares his innovative approach to closing deals through short, personalized video messages as an alternative to traditional sales calls. We dive into the steps he follows to create effective video pitches, from presenting problems and outcomes to qualifying prospects and outlining the service delivery mechanism. Frankie recounts his journey from starting in digital marketing during the 2007 recession to becoming a seasoned expert known for closing with video. Frankie explains how this method enhances conversion rates and efficiency while providing a more convenient prospect experience. This episode is packed with valuable insights for anyone looking to improve their sales process and learn from Frankie's unique approach.

You'll Discover:

➡️ The Power of Video in Sales [04:15]

➡️ Real-World Examples and Success Stories [08:30]

➡️ Pre-Selling and Closing Techniques [11:10]

➡️ High-Level Steps for a Five-Minute Presentation [17:22]

➡️ Addressing Common Market Problems [33:20]

.. And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

passive-income.cashflow-engineers.com

Earning Passive Income in Real Estate with Cash Flow Engineering | EU 118 with Jim Beavens

Joel Erway — Wed, 21 Feb 2024 13:00:00 -0100

Today I had the pleasure of chatting with Jim Beavens, also known as the Cash Flow Engineer. With years of experience in real estate investing, Jim has helped numerous working professionals enter the world of turnkey investing, allowing them to generate passive income without the hassle of traditional real estate ventures. His unique approach empowers individuals to acquire their first out-of-state rental property in just six weeks or less, making real estate investing accessible and achievable for everyone.

In this insightful conversation, Jim breaks down the four profit pillars of real estate investing and shares success stories of clients who have quadrupled their cash flow and expanded their portfolios exponentially in just a matter of months.

Whether you're a seasoned investor or just starting out, Jim's practical advice and proven strategies will inspire you to take action and unlock the wealth-building potential of real estate investing.

Ready to take the next step in your real estate journey? Connect with Jim Bevins, the Cash Flow Engineer, to learn more about his six-week Cash Flow Challenge and how you can start building your own passive income stream through turnkey investing.

You'll Discover

Prerequisites to turnkey investing [25:53]

Challenges of traditional real estate methods [28:17]

Overcoming fears of giving up control [31:40]

The four profit pillars of real estate investing [44:23]

Breakdown of the timeline to results with turnkey investing [48:32]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Grow Your Business Through Building Valuable Connections | EU 115 with Dr. Jeremy Weisz

Joel Erway — Mon, 06 Nov 2023 09:00:00 -0100

My guest today is Dr. Jeremy Weisz, the Founder of InspiredInsider and CEO of Rise 25. Dr. Weisz is an expert at relationship building and leveraging podcasting to foster those connections. For years, Dr. Weisz has been using the power of podcasting to create meaningful relationships with professionals and entrepreneurs, helping them transform their experiences into income while making a positive impact on the world.

If you're looking to supercharge your networking skills and build valuable connections in your industry, Dr. Jeremy Weisz has some incredible insights to share on this episode of Experts Unleashed.

Connect with Dr. Weisz:

www.inspiredinsider.com

www.rise25.com

You'll Discover:

The Power of Relationship Building [4:50]

Leveraging Podcasting for Relationship Growth [16:44]

Building a Relationship System [22:45]

Providing Value as a Priority [17:35]

The Dream 100 Approach [25:35]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Understanding the World of E-Commerce: EU 114 with Jason ONeil

Joel Erway — Thu, 06 Apr 2023 13:00:00 +0000

I'm excited to share with you a conversation I had with my friend and long-time client Jason ONeil, creator of E-Com Solutions. In this episode, we took a deep-dive into all things E-Commerce.

Jason started in drop-shipping in 2014, and now has a full warehouse with a staff and over 100,000 SKUs in Jacksonville, Florida.

E-Com Solutions is a Done For You partner service for Amazon E-Com sellers who are looking to outsource their wholesale sourcing and fulfillment distribution services.

This is a great alternative for people who want to make a lot of sales on Amazon without the operational complexity that goes into managing. Jason and his team work to solve as much as they can for you, so you can focus on managing your inventory, and less on how you're going to pay your staff, vendors, etc.

If you are currently involved in or are interested in delving into the world of E-Commerce, and have been thinking about partnering with someone to help you grow and make your entire process a whole lot easier, this episode is for you.

Connect with Jason below:

www.ecomsolutions.io

IG: @realjasononeil

You'll Discover

What is E-Com Solutions and why is it a no-brainer to partner with them? [2:50]

How Jason got to where he is today [11:36]

The universal challenge that E-Com Solutions seeks to resolve [13:50]

The challenges of getting access to supply [21:17]

What it takes to build this system on your own [26:57]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

www.marketbreakthroughspecialists.com

Build a 6-Figure Semi-Passive Business by Becoming a Profit Strategist: EU 113 with John Howard

Joel Erway — Thu, 16 Mar 2023 12:00:00 -0100

John Howard started as a real estate investor, learning how to be a problem-solver and understanding the dependency of profits in business. He brought that knowledge into the field of profit strategy, and now he teaches other professionals how they can earn a 6-figure semi-passive income stream by being a profit strategist for other business owners.

In this episode, John shares why profit strategy is the way to go when it comes to fun, lucrative, and easy semi-passive income streams. As a profit strategist, your financial risk is low and your returns are high.

A lot of business owners have their value trapped in their business, and 80% of them are not going to leave, because they are the business. They don't understand that their singular interest should be profit.

Businesses often leave money on the table here. And John shares how profit strategists can come in and create profitable opportunities for business owners, sometimes just by looking at the basics and making shifts from there.

This opportunity can allow you to have an impact while making money for others and yourself. Everyone wins. If you want to learn how to diversify your income stream, have a consistent cash return, and get everything that you could get from real estate investment, but you want it faster, easier, with less financial risk, and with no money out of your pocket…this episode is for you.

Connect with John below:

www.acquisitionphysician.com

john@mbsprofits.com Click here to join John's "Profit Strategist Infinite Return Formula" training program

You'll Discover

What are some transferrable skills that real estate investors can apply to profit strategy? [8:38]
The offer John shows to business owners that they can't turn down [10:41]
What kinds of businesses should profits strategists seek out? [14:07]
How you can turn this into a 6-figure passive-income opportunity [20:34]
The 2 areas where most profit strategists get tripped up [28:20]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Sourcing Ebooks to Create a Profitable Business on Amazon: EU 112 with Sophie Howard

Joel Erway — Thu, 09 Mar 2023 16:01:00 -0100

I'm extra pumped about this episode, because I got to talk to Sophie Howard, the "Amazon Selling Queen" and creator of Amazon Blue Sky Training Program, about creating a profitable ebook business on Amazon. In this episode, Sophie shares how she has revolutionized the way that everyday men and women can make a legitimate income online by providing value, without having a high overhead, without needing to be a skilled marketer, and without selling physical goods on Amazon.

Some of you might know, I made my first penny online by selling my first ebook. But I've made pennies and peanuts compared to what Sophie has been able to do. She has created an entire blueprint for how to help people write and publish cash-flowing ebooks using a very simple process. Sophie has also created a 12-month program called where she coaches people to get as many books published as possible, which allows them to get a diversified income stream on Amazon.

In 2016, Sophie published a book titled "Amazon Jetstream Income" about how to sell products on Amazon. She didn't market the book at all, and hadn't paid attention to the sales of the book. It wasn't until a few years later that she realized she had sold thousands of copies, without any effort.

It was so easy, she wondered what would happen if she was strategic about this topic, and turned this into a real business where she could create assets for profit.

Sophie researched how to outsource books for scale and how Amazon operates so she could have it work for her benefit. She spent a few months creating a sourcing strategy and workflow that is in line with what Amazon and its customers are looking for. Now, Amazon pays her a healthy monthly royalty to crank out books.

The market and demand for ebooks are growing. If you're looking for a way to gain a consistent income online that doesn't have a high overhead and doesn't require you to be a skilled marketer or salesperson, this episode is for you.

You can connect with Sophie below: Blue Sky Amazon Kindle Publishing Income

You'll Discover

The benefit of creating a library of books on Amazon [9:50]

How you can outsource everything you need to produce books [21:12]

What is the process of creating a book from start to finish? [25:25]

How you can use this process to gain a diversified income stream [50:00]

Is this process for you? [56:00]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

https://www.premierexcelcoaching.com/

Serving vs. Selling: Creating Valuable Offers without Sacrificing Success: EU 111 with Corey Davis and Tuan Nguyen

Joel Erway — Thu, 02 Feb 2023 13:00:00 -0100

I've got a special treat for you today: 2 special guests on this week's episode of Experts Unleashed! I brought in Corey David and Tuan Nguyen to speak about their Premier Excel Coaching program and share the wisdom they've gained through the process of creating and validating their offer.

Corey and Tuan are both certified John Maxwell Coaches and Speakers. They have a passion to develop leaders in the marketplace and help faith-based coaches learn how to make money online.

When Corey and Tuan launched their initial offer, they ran it for 2 months and didn't get much traction. They realized they were marketing to everyone, and therefore no one. They knew they could help people, but just couldn't find them.

In the faith-based community, money can be a taboo topic. When Corey and Tuan didn't separate passion from profit, their business turned into a nonprofit. They realized that it's not necessary to sacrifice their whole life and hope that someone was going to pay them for their services. Rather, creating a valuable offer and overdelivering was enough to make a difference. Creating an offer that the market wants, not what they think they want.

Now, they have become leaders for people with a similar struggle: helping coaches who have the resources to help others actually attract the right audience for them, and sell with integrity.

You can feel Corey and Tuan's passion when they speak about their business. Get ready to take notes, because this episode is full of golden one-liners and million dollar stories that will no doubt help you on your own journey.

You can connect with Corey and Tuan below:

https://www.instagram.com/kingdom.impact21/

You'll Discover

[5:25] The difference between serving vs. selling

[11:09] The consequences of undercharging your services

[14:21] Mastering the transition from serving vs selling without angering your audience

[17:20] Have you even made an offer to your leads?

[38:10] Transforming your life experiences into a million dollar story

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

The 2-Hour Lifestyle Lawyer: EU 110 with Laura Cowan

Joel Erway — Thu, 05 Jan 2023 13:00:00 -0100

I recently sat down with Laura Cowan, the creator of the 2-Hour Lifestyle Lawyer and one of the first people to pioneer an online-based model for her industry. We spoke about how her online program helps lawyers build their own lifestyle practices.

This market is hot right now, there's a lot of demand. And Laura is a prime person to speak about it.

In 2016, Laura opened her estate planning practice in New York with no clients, no experience, and no financial safety net. Seeing as how this is one of the most competitive markets, it was not easy to start from scratch. Within 6 years, she has perfected a model that has brought her success to this day: getting consistent business, converting clients, and doing it all without working a ton of hours.

Laura's program teaches lawyers how to have a profitable estate planning practice that can add $10K/month to your bottom line working just 2 hours a day. And as an added bonus, you can work from wherever you want.

In such a competitive market, how can this be possible? Find out in this episode.

You can connect with Laura here.

You'll Discover

Why estate planning? [4:45]

The evolution from building an estate planning practice to how it works now. [8:11]

How events can be used as a conversion mechanism? [10:39]

Why blogs don't work for estate planning lawyers? [15:17]

The 2-Hour Lifestyle Lawyer Model. [18:26]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

System Development Master Class

Bulletproof Business Structure: EU 109 with Ross Brunson

Joel Erway — Wed, 28 Dec 2022 13:00:00 -0100

Today I have a special treat for you.

I recently sat down with Ross Brunson, the creator of Business Structuring Secrets to talk about his bulletproof business structure.

In 1990, Ross began working in accounting and tax returns. Over time, people started coming to him for help with starting their businesses. Being in this field allowed him to learn the ins and outs of business entities, and where the strong and weak points are in each particular business. In this episode, Ross shares some golden nuggets about what he has learned.

For all you entrepreneurs out there, as exciting as it is to start your business, it's essential to set yourself up for success. Otherwise, you might be exposed to legal issues and pay more in taxes.

The structuring secrets Ross shares with us are essential. It's the kind of information that if someone hadn't known it from the start of their entrepreneurial journey, they are going to wish they had listened to this episode.

This information is detail-rich, so my intention for this episode was to condense it all in a digestible way so you can benefit from it.

If you're an entrepreneur that is just starting their journey, or even if you've already started and want to learn more about protecting and structuring your business better, this episode is for you.

Find out more at businessstructuringsecrets.com

You'll Discover

Important factors that most entrepreneurs don't consider when they set up their business [5:20]
The origin of the Business Structure system [19:25]
Operating with 2 entities: how does it work? [28:00]
Adding a third entity [46:00]
How do you determine the right structure for your clients? [55:20]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Building Trading Systems with Easy Language Mastery: EU 108 with Jeff Swanson

Joel Erway — Thu, 08 Dec 2022 13:00:00 -0100

I recently had the opportunity to nerd out on the topics of computer programing and algorithmic trading with the founder of Easy Language Mastery and System Development Master Class: Jeff Swanson.

Jeff started learning basic code on an Apple II computer when he was 14 years old. When he saw what he could create, his mind was blown. He began developing his own programs and even made his first Stock purchase right out of high school.

In 2007, Jeff started trading and had a lightbulb moment: he realized he could create a computer program to flawlessly automate his trading. Right then, his 2 worlds — computers & trading — collided.

When it comes to trading, you need the confidence & know-how to succeed. Jeff has a hands-on online workshop where he helps computer programmers who are interested in trading build their first algorithmic trading program in 14 weeks.

If you're interested in creating a trading program or just want to nerd out on algorithmic trading, this episode's for you.

You can find out more about Jeff's program below:

Easy Language Mastery

You'll Discover

Why develop your own program for trading? [4:08]
Ways to generate a full-time income with trading [15:39]
Why is being a developer so valuable when you apply it to the trading world?
Jeff's algorithmic trading program: System Development Master Class
How to get started with trading

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Using Anti-Aging Medicine to Prevent Macular Degeneration: EU 107 with Dr. Rozakis

Joel Erway — Thu, 01 Dec 2022 13:00:00 -0100

I've got a special treat for you today. Something that we've never touched on in this podcast.

I have always been curious about epigenetics, biochemistry, and macular degeneration (an eye disease that can blur your central vision).

I recently had the pleasure of diving deep into this topic with one of the pioneers of Lasik eye surgery: Dr. Rozakis.

Dr. Rozakis had worked in the field of Advanced Wellness for over 15 years. While vacationing in Hawaii, he met a fellow doctor who specialized in anti-aging medicine and how it could be used to rejuvenate the body. This sparked Dr. Rozakis' curiosity, and he decided to apply this medicine to his own aging patients.

One day, upon examining his mother's eyes, Dr. Rozakis found that she had dry macular degeneration. They put her on an anti-aging program, and discovered that it was actually preserving her vision.

After this discovery, Dr. Rozakis implemented this into his practice and had multiple clients say that their vision was steadily improving. He and his partner, Dr. Bakke performed a study on 365 eyes and found successful results in their ability to benefit dry and wet macular degeneration.

Now Dr. Rozakis is bringing anti-aging science into the world of eye care.

He has been able to develop a program that helps people stabilize a disease before it declines.

When your vision goes on the decline, it's noticeable. Your vision is worth saving.

I am completely fascinated by this subject. I learned a lot in this episode, and I have no doubt you will too.

You can connect with Dr. Rozakis here.

You'll Discover

Dry vs. wet macular degeneration [6:00]
Epigenetics & the theory that jumpstarted the discovery [12:04]
The 6 major strategies used to look at a complicated disease [17:05]
The connection between cancer and epigenetics [20:53]
Why did this program help wet disease? [30:30]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Direct PCP Model: The New Financial Business Model: EU 106 with Dr. Don Angle

Joel Erway — Mon, 21 Nov 2022 13:00:00 -0100

Everybody knows that healthcare in the United States of America is unaffordable, inaccessible, and too expensive, and nobody has the plan to fix it.

I've got a special guest today who is revolutionizing the primary care physician world and the healthcare system.

He is a doctor who learned how to solve the healthcare dilemma.

His name is Dr. Don Angle.

Find out here about the Direct PCP Model. Connect with Dr. Don Angle here.

You'll Discover

Doctors are getting paid to treat, not necessarily paid to prevent. [7:26]
Insurance companies understand the value of primary care doctors. [16:50]
Primary and direct primary care doctors are undervalued and paid the least. [23:31]
Primary care doctors need to have a care team and focus on teamwork. They can make a better system with better outcomes. [30:02]
Insurance companies are the bane of doctors. [49:54]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Hawke Method: Modern Marketing 101: EU 105 with Erik Huberman

Joel Erway — Thu, 03 Nov 2022 12:00:00 -0100

Our guest for today is the author of the Hawke Method.

He launched the Hawke Method in 2014; it is the fastest-growing marketing consultancy in the United States and has been valued at over $150 million with 250 employees.

His name is Erik Huberman.

He has been awarded in Inc. Magazine's Top 25 Marketing Influencers and Forbes Magazine's 30Under30.

A sought-after thought leader who has recently joined XPrize as their key marketing advisor.

Find out here about the Hawke method: www.hawkemethod.com

You'll Discover

Be there for the opportunity to happen. [11:14]
Every business has a different marketing strategy, internal operations, and goals. [17:10]
Know when you are ready to outsource your marketing. [21:15]
Partner with someone that has best practices. [23:05]
YouTube is an advertising channel and not great as a content channel. [36:50]

...And much more!

Helpful Resources

For a full transcript of this episode,visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Publish, Promote, Profit: How To Turn Your Book Into An Income Machine: EU 104 with Rob Kosberg

Joel Erway — Wed, 26 Oct 2022 13:00:00 +0000

We have a very special guest today who is a good friend of mine.

He is Rob Kosberg from Bestseller Publishing.

He helps authors publish best-selling books and turn their books not only into an authority machine but an income machine.

One of Rob's clients made $350,000 upon launching the initial book. He has used that book every single day as his primary lead generation machine. Five years later, he continues to use it in the same way.

Let's find out how to turn your book into an evergreen lead generation and authority machine and make a bigger impact.

You'll Discover

Books are great at building authority, awareness, presence, and lead generation. [3:38]
The right clients read books. The people that you want as clients read your books. [4:44]
The spoken word is very different than the written word. [12:55]
Two big problems in writing. [17:17]
Traditional media still holds a lot of weight, especially in the authority piece. [28:49]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How To Become A High-Paid Advisor: EU 103 with Kane Minkus

Joel Erway — Wed, 12 Oct 2022 13:00:00 +0000

I have an extraordinary guest today who is an excellent friend.

He is somebody who generated over a hundred million dollars in advising services and advising fees. He also mentors and guides other people on how to launch their careers in our field.

A three-time international bestselling author, and he is a scale-up advisor where they have exited over 200 companies with his team.

His name is Kane Minkus.

He was initially a musician and a record producer until he met a great advisor, and fate changed his career.

Find out here how to become a high-paid advisor.

You'll Discover

Everybody needs an advisor. [6:30]
Critical functions of an advisor. [8:51]
Advisors think at the highest level with the CEOs, founders, and executives. [12:51]
The highest cost in every business is customer acquisition cost. [23:43]
The different markets. [37:25]

...And much more!

Find out more about Kane Minkus here: www.rockstaradvisoracademy.com www.kaneandalessia.com Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Selling With Humor Style: EU 102 with Jimmy Parent

Joel Erway — Thu, 22 Sep 2022 13:00:00 +0000

I've got a special guest, and you will love this episode.

I met our guest in a copyright mentorship group. We've been friends, connected for four years, and collaborated on some projects as well.

He went on to a different job and attempted careers far off the ground before discovering his talent in sales.

His name is Jimmy Parent.

Find out here how to sell more of your stuff through humor.

You'll Discover

Engagement gets people to pay attention. [15:48]
A unique way to close a client, add some humor to it. [25:26]
Be surprising if you want to get their attention. [27:35]
To know what is unexpected, you have to know what is expected. [27:57]
Be persuasive and attractive, and get more customers and clients. [37:03]

...And much more!

Find out more about Jimmy Parent Here: www.funnyadsguy.com Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Family Board Strategy: EU 101 with Jim Sheils

Joel Erway — Wed, 07 Sep 2022 13:00:00 +0000

I am over the moon and excited to have our guest for today.

We got fresh new content and a fellow resident in the St. Augustine beach area.

He is the author of The Family Board Meeting. He is an entrepreneur that wanted to make sure he did not get lost at home.

His name is Jim Sheils.

And we are going to talk about a completely new topic that we have never covered on podcast - business, life, and family and how all of that interconnects.

Find out here.

You'll Discover

We can be successful in business and successful at home. [7:41]
The one-to-one principle.[16:21]
The intermittent tech-fasting. [18:11]
Get fun activity with focus reflection with your family. [24:54]
Your spouse is the most important investor, team member, or client in your business.[30:56]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Automatic High-Ticket Enrollment System Without A Phone Call: EU 100 with Lucas Garvin

Joel Erway — Thu, 01 Sep 2022 13:00:00 +0000

I've got an amazing guest for you today.

He came and gave a presentation down in Orlando, Florida and I got very excited about his topic. This is something I have been working on in my business and have been wanting to learn for a long time.

He is Lucas Garvin and he is with Thought Leaders Institute.

He started this industry as a marketing agency and got some of the biggest brands and names in the industry, running funnels, and traffic, and doing launches with them. They helped promote their events and create offers. And then he decided to shift his business model.

We are going to talk about his business model - how to enroll high-ticket clients without ever needing a sales call. This is something that people have tried to crack for a very long time.

Let's find out! Connect with Lucas Garvin here:

Evergreen Business Accelerator (program): https://evergreenandscale.com/joel

Thought Leaders Institute (main website): https://tli.to/joel

You'll Discover

The conventional wisdom about high-ticket sales that's NOT true [3:13]
How a "60k day" sales test changed Thought Leaders Institute [6:56]
A smart way to invest in advertising with low risk [12:01]
The recent shift in buyer behavior that's never going back [14:59]
How to enroll high-ticket clients without sales calls [29:28]
What happened when Joel implemented the no call strategy [33:20]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Current State of Education: EU 99 with Rami Donahoe

Joel Erway — Thu, 18 Aug 2022 13:00:00 +0000

I have a very special guest today and we are going to talk about something near and dear to our hearts.

She is the author of Fight, Flex, or Flight. Her mission is to help parents find the right educational environments for their kids. She worked for 20 years as a school counselor, a parent-student advocate, a crisis counselor, and CPS intake specialist.

She received her undergraduate degree from the University of Southern California and earned her master's degree at Cal Lutheran Univeristy in counseling and guidance. Simultaneously work in child protective services and 24/7 crisis line intake counselor.

She retired as a school counselor and earned certificate as a success principal's coach with Jack Canfield.

She realized she had passion for helping the student with their general needs.

Her name is Rami Donahoe.

And we are going to talk about education and all the different options that parents have with choosing education and direction in which they get educated and all the different options.

You'll Discover

You have options. You are not stuck. You are not alone. [4:54]
Fight, Flex, and Flight. [9:36]
Parents are frustrated with just getting basic services/goal for their kids. [11:35]
People are going to notice the huge change and they are going to respect you and make am impact on other people. [36:56]
The three kinds of people. [56:29]li>

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Discovering Demand and Balance Arbitrage: EU 98 with Roger Khoury

Joel Erway — Wed, 10 Aug 2022 13:00:00 +0000

I've got a very special guest today.

He is the founder and CEO of investingfortoday.com.

Over the past 10 years, He has enabled his clients to outperform by having a level of insight and analysis that provides 80 to 90% accuracy, so that his clients have clarity, control, competence, and certainty in their investment decisions.

His clients had a meaningful and life-changing result.

His name is Roger Khoury.

Find out here how he discovered the demand and balance arbitrage.

You'll Discover

Most of us are wired and naturally geared towards looking for opportunities that will give us an edge and make us more money. [8:07]
Look for opportunities that are not likely to lose money. [9:39]
Shift our focus away from the price of things and start to focus on the demand where the demand is. [17:21]
Do something where you can have full control and don't have to gamble. [38:03]
Focus on the process that delivers reliable, repeatable, consistent results that can compound and deliver what you are looking for. [41:34]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Paycheck Trader Strategy: EU 97 with Brad Wachter

Joel Erway — Tue, 28 Jun 2022 13:00:00 +0000

Today's guest is my good friend and a fellow trading expert. I worked with him personally, have known him for a number of years, and I trust him.

He is an expert at helping people develop a consistent trading strategy that allows them to generate a livable paycheck. He helps his students make a consistent $10,000 per month in profits using his methodology.

His name is Brad Wachter.

While trading might not be for everybody, I wanted to bring him on and expose him to my audience and get his background because I think it is definitely something that a lot of people should consider as an opportunity to invest and generate income.

There are thousands of different ways that you can make money with trading.

Find out here. You can also discover more about the Paycheck Trading Strategy at www.paychecktraders.com

You'll Discover

People want an outcome in their investing journey, a consistent income. [5:28]
Options allow us to control shares of stock in a very leveraged fashion. [7:20]
The velocity of money. [9:20]
Trading is as much about mindset as it is about the mechanics of your trade. [39:02]
Start small until you can build confidence. [40:57]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Growth Of An Entrepreneur: EU 96 with Daniel Marcos

Joel Erway — Tue, 21 Jun 2022 13:00:00 +0000

I have an amazing treat for all of you today.

We have a very special guest who is a good friend of mine. He is the CEO of the growth institute and the author of impact X.

He is a client of mindful disclosure, his name is Daniel Marcos.

His values, process, and methodology for helping entrepreneurs, founders, and CEOs follow a trajectory of growth. Daniel has his way of developing clarity with clients.

He trained how to scale companies faster and reduced the operation drama of around 11,000 companies worldwide.

Find out here the growth of an entrepreneur, build systems, and process of everything.

You'll Discover

You have to work for someone and get a lot of discipline of what is to be an employee to be a good leader. [5:03]
When someone is successful, they see opportunities everywhere. [16:46]
When you have an opportunity or problem, think about who's the expert on the subject. [19:19]
Stages of growth entrepreneur. [21:29]
Difference between a standard coaching program versus the growth institute. [33:15]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Direct Response Marketing: EU 95 with John Mulry

Joel Erway — Tue, 14 Jun 2022 13:00:00 +0000

This is my first face-to-face interview in Experts Unleashed and we have a special guest today.

He is from Ireland and is in the digital marketing space. A traffic genius who has worked with some of the world's best-known marketers.

He worked in corporate finance and did a master's in finance and business capital marketers.

He was Dan Kennedy's first and only ever certified business advisor in Ireland.

His name is John Mulry.

Let's talk about his discovery and his entrepreneurial journey.

You'll Discover

If you want to stand out, make sure you have a book. [5:52]
Be a constant student. [9:16]
You can have the will to do the best things in the world, but if your environment is not conducive to that, it's not gonna happen. [14:10]
Perspective is everything until you experience it firsthand. [18:04]
Focus less on getting a volume of people into your world and more on working with a handful of people and working with them intimately. [30:37]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Franchise 101 with Expert Resilience: EU 94 with Greg Mohr

Joel Erway — Fri, 27 May 2022 13:00:00 +0000

I've got a very special episode and guest for today.

He is one of the foremost leading experts in franchising opportunities.

A consultant for many of the biggest franchises in the country.

He is Greg Mohr.

I am excited to learn this because this is something that I have considered for a long time before I started my entrepreneurial career.

We are going to have a lot of fun and talk about all things about franchising - the most common questions that people have when exploring franchises, different types of franchises, and what franchise fits our lifestyle.

You'll Discover

The true definition of a franchise. [9:30]
Clients don't know you exist until they need you. [13:27]
The different types of entrepreneurs. [16:08]
If you want to be successful as a franchisee, then talk to the franchisee who is making the most money in the franchise system. [34:05]
The big major things in life generally come from painful moments. [51:18]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The World of Acquisitions: EU 93 with Dan Taylor

Joel Erway — Fri, 20 May 2022 13:00:00 +0000

A few months back, I met someone through a speaking engagement in San Diego.

He is an expert and is very specific in targeting types of acquisitions and had done over a hundred million deals.

He helps investors accelerate their lifestyle and enjoy retirement.

Let's talk about acquisitions with Dan Taylor.

You'll Discover

Create multiply passive income streams. [5:11]
There is power in information and little nuggets. [15:16]
Strategy is very powerful. [16:56]
Uncover many different ways as possible of how people make their living. 26:38]
Ego kills all deals. [29:31]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Online Courses: The Hybrid Course Revolution: UE 92 with Danny Iny

Joel Erway — Fri, 06 May 2022 13:00:00 +0000

I get to bring a very special guest with whom we share the same passion.

He is well-versed and well experienced in producing, selling, launching, and creating online courses, and has taught thousands of entrepreneurs how to start and grow their own online courses.

And to have someone explain the evolution of the online courses industry is a privilege.

My guest today is Danny Iny.

We are going to talk about the current state of the online course market and all things related to online courses.

Find out here.

You'll Discover

People only want to pay you if your offering is a shortcut to help them get what they want in less time at less cost or with less risk than it would take for them to just do it on their own. [2:46]
An online course is a way of getting a shortcut. [3:04]
The hybrid approach. [6:59]
Gamification is fundamentally a tool of motivation and motivation empowers us to si the best of our ability. [15:45]
If you want to do something hard, work with someone who knows how to do it. [38:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Find out more about the Hybrid Course Revolution here!

The Email Revenue Optimization: EU 91 with Big Jason Henderson

Joel Erway — Fri, 22 Apr 2022 13:00:00 +0000

As you know, I only bring the best of the best guests on my podcast.

He is an email revenue optimization specialist with notable wins. He has gone through a lot, from tanning products to wildflower seeds, and now generating over $700 million through optimization strategies, email, and offers.

I have experience working with agency clients from an email marketing standpoint and I will tell you without a shadow of a doubt, that the most profitable campaigns and clients that I worked with were on email marketing campaign projects.

I brought the best in the business on my podcast today.

His name is Big Jason Henderson, the kingpin of email marketing.

We are going to talk about how he got started and why this is such a great opportunity.

You can find out more about his Shortcut Email Copywriting Secrets Email Revenue Optimization Course here.

You'll Discover

Work on your email marketing skill and understand why this is the least risky skill set for you and your clients, but will give you both the highest earning potential. [3:38]
The most difficult thing to do in business is to start up from scratch. [8:16]
Adequacy is the enemy of excellence. [37:22]
You need to be able to pivot and think and create creativity about how you can maximize their revenue. [39:34]
Emotion is the number one driver of emails. [58:49]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Affiliate Marketing Thrive: EU 90 with Robby Blanchard

Joel Erway — Mon, 11 Apr 2022 13:00:00 +0000

We have an amazing guest today and he is a good friend of mine.

He is big in affiliate marketing. The greatest of all time on the ClickBank platform. He is the number one affiliate that has over 1300 students and makes a collective earnings of $87 million.

He won the ClickBank diamond award for doing over $5 million in a single year, which is the largest platform for affiliate marketing products.

This episode is going to be a straight up consulting call.

His name is Robby Blanchard.

You'll Discover

There is value on all sides of the coin and value in all sorts of different things. [13:03]
If you know how to run traffic, you will never go broke. [13:40]
Most people have a really good offer. They didn't know how to run traffic. [15:47]
Once you can do it a hundred times, you can do it a thousand times. [19:47]
Learn the skill of advertising and the skill of running traffic. [54:41]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Winning YouTube Ads: EU 89 with Aleric Heck

Joel Erway — Wed, 06 Apr 2022 13:00:00 +0000

He has an eight-figure company, specializing in YouTube ads. The kingpin in the YouTube ad space, who loves working with clients to map out the perfect strategy for YouTube ads.

This is the perfect time to bring him on and get some free consulting about how and why YouTube Ads are the greatest thing in the marketplace.

He's been doing YouTube for thirteen years and YouTube ads for seven years.

It is important to me to have high-quality guests like him on my podcasts, who are well-experienced in the marketing world and produce great results.

His name is Aleric Heck.

You'll Discover

The most stable platform for consistent leads and sales. [4:26]
The three components of a winning YouTube ad script. [5:19]
The first part of the video is the most important part for testing. [23:22]
The lego block strategy. [24:38]
Google has all the first party data. [51:54]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Positioning Yourself As An Expert: EU 88 with Debbie Allen

Joel Erway — Tue, 28 Sep 2021 13:00:00 +0000

She's an expert's expert. She bought into her family business when she was 19 years old and started a mini-storage business where she made her first million-dollar sale before the age of 30. From there, she built multiple million-dollar-businesses until she realized she could make a difference by helping others do the same.

She went through multiple chapters in her career and continues to reinvent herself.

Her name is Debbie Allen.

In this episode, Debbie and I talk about reinventing yourself, becoming a highly paid expert, positioning techniques, tactics, and strategies for those who are looking to take the next step in their expert career.

We wrap up by diving into the real competitive market - teaching.

This episode of Experts Unleashed is full of powerful knowledge about the marketing field and how to position yourself as an expert.

You'll Discover

As an expert, reinventing yourself is important. [7:26]
When to reinvent when your marketing is not working anymore. [9:47]li>
Strategy is deliverable - it gets people pointed in the right direction. [21:55]
Finding key strategic partners that can help each other. [30:23]
Start playing bigger games when you get the foundation of who you are as an expert. [33:17]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

PodHacking | EU 87 with Joe Fier and Mike Wolfe

Joel Erway — Tue, 15 Jun 2021 13:00:00 +0000

Podcasting has easily become one of my favorite ways to connect with my audience. I've done these podcasts for 4 years, with absolutely no strategic plan. Now, I'm looking for new ways to systemize and strategize.

Luckily, I was able to bring in two experts in the field of podcast-based content production to talk about the power of podcasting. Creators of Hustle & Flowchart, Joe Fier & Matt Wolfe.

Joe & Matt started podcasting in 2017, and now utilize it as their core content-generator. Using their expertise, they have now built a well-oiled machine.

In this episode, we dive deep into sponsorship, affiliate marketing, and optimizing a marketing flow through podcasts. If you have ever wondered about starting a podcast or want to leverage an existing one, this episode is one you won't want to miss.

Joe & Matt also share how you can get involved in their podcast course, where you can learn about how to leverage money with your own content-making machine. In the course they delve into the nitty gritty of marketing, sponsorship, and give you a ton of resources and strategies to help you through the process.

Click here to check out their course.

Click here to listen to their podcast.

You'll Discover

How Joe & Matt landed on their revenue model, and their plan of action [13:15]
Giving stuff away for free while monetizing creatively [16:30]
How newsletters and podcasts allow you to directly target promotion to an engaged audience [19:30]
How sponsorships work, and the model that has worked best for them [26:50]
Is social media marketing effective with repurposed content? [40:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Richer Everyday with Mike Dillard | EU86

Joel Erway — Mon, 17 May 2021 13:00:00 +0000

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences.

Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up.

In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money.

We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs.

This is a powerful conversation, so I hope you're ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer.

You'll Discover

What you need to be aware of to build wealth [12:35]
How your neurochemistry is your primal brain's way of controlling you [12:02]
How your subconscious programming affects your thoughts and actions [19:41]
What does "passive income" really mean? [36:36]
Bitcoin vs. Ethereum —is there an investment preference? [44:51]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How to Rapidly Scale Your Business with Cole Humphus | EU85

Joel Erway — Tue, 16 Mar 2021 13:02:37 -0100

Let me hit you with the truth — there is no "easy" button when it comes to scaling your business.

You have to do the work to get value.

Competitor pressures are not gonna go away, so it's up to you to strengthen yourself against them.

And how do you do that?

You build a solid foundation that will allow you to become immune to all the changes and shifts that this industry will undoubtedly bring.

Cole Humphus is a multi-talented entrepreneur. He started out by transforming an educational course into a membership site, scaled it to multi-7-figures, and sold it. But his story doesn't end there.

In this episode, we hear from Cole about the caveats of building a membership-based platform, courses vs. tools, and the best ways to package your product offerings to strengthen your foundation and multiply your success.

If you've been relying on content or low-ticket offers to drive your business, listen up…this episode is for you.

You'll Discover

People want to pay for a tool that helps them get a result faster [17:20]
A unique way to scale memberships - and what not to do [21:00]
What you need to be prepared for when scaling quickly via trials [29:50]
Before you buy ads, you need to build a strong foundation [45:25]
Everything - EVERYTHING - comes down to the question of, "How compelling is your offer?" [48:00]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Why Do Smart People Do Dumb Things? | EU #84

Joel Erway — Tue, 26 Jan 2021 07:00:00 -0100

Why do smart people do dumb things?

If you consider yourself a perfectionist, you've likely set high expectations for yourself. And if you don't achieve those goals, do you allow yourself permission to violate other promises?

Enter: Dr. Trevor Kashey. Completing his PhD in Biochemistry at 21 years old, Dr. Kashey was the youngest biochemistry recipient in the US. As my nutrition coach and one of the smartest people I know, it felt only natural to have him on the podcast for a second time.

In this episode, we unpack how even the smartest people can make dumb decisions by demanding perfection from themselves. How can we avoid this while achieving even more than we anticipated?

You'll Discover

How setting ridiculous expectations for yourself can lead to an "or else" mentality [4:15]
The downfall of the "Fat Perfectionist" paradox and how you can avoid turning your frustration into an emotional disturbance [12:35]
The difference between "what do I do?" and "how do I live?" [19:20]
My experiences working with Dr. Kashey and how I let my "curse of knowledge" get in the way of my progress [27:20]
How shifting out of the "having to be" mindset can leave substantial room for you to make necessary changes [36:00]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How To Become Indispensable By Building Your Own Asset with Ian Bentley | EU83

Joel Erway — Tue, 12 Jan 2021 07:00:00 -0100

Ian Bentley never planned on being an ad guru...the goal was to be a rockstar.

Somewhere along the way, he taught himself how to master digital marketing, and built the largest privately-held lead gen business in the automotive industry.

His pay-per-performance strategy flips the traditional agency business model on its head.

At its peak, he was able to get his agency over 10 million per year in revenue.

When I heard the numbers, I had a bone to pick with this guy…

Now that he has his own mentorship program, you can learn everything that brought him to this point.

Ian says he wakes up invigorated every day to see his clients' success. Can you blame him?

You'll Discover

The benefits of having no cap when you're working with a client (as the business scales up, you scale up with them) [14:17]
The importance of finding your niche and knowing the pain points in your specific field [18:25]
The flexibility that comes with having your own asset with automation systems, allowing you to work on your company instead of in it [20:39]
How operating from a client's mindset can help you gain traction and keep your momentum going -- don't stop what you're doing if you're already making money [29:15]
Finding your perfect client using the pay-per-performance model. Hint: they are looking for someone (YOU) to make their life easier [35:09]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

So You Want To Start A Mastermind? With Dov Gordon | EU82

Joel Erway — Tue, 24 Nov 2020 07:00:00 -0100

When I say the word "Mastermind" what comes to mind?

There are super high-end masterminds, masterminds that aren't really masterminds, free masterminds, and everything in between.

I've been thinking about this a lot as I try to determine where I want my business to grow next.

And so, my guest today is a totally selfish invite. This conversation is a free consulting call for me.

I've been in Dov Gordon's community for a while now, and he's kind of known as the "Mastermind Guy."

If you've never heard of him before, that's okay. He prefers to be the kind of consultant who's behind the scenes, doing amazing work and growing his business through referrals within his network.

And the best part is people pay him to be a part of this network. This has two amazing benefits.

One, he generates premium leads for his business. People who are willing to invest thousands of dollars a year in building relationships.

Two, by "owning" the network or being its creator, he's automatically in a position of authority and respect. This reminds me of that Peter Drucker quote, "The aim of marketing is to make selling superfluous."

If you've been thinking about starting a mastermind to grow your business, this episode of Experts Unleashed is a must-listen.

You'll Discover

What is an "Alchemy Network" and how is different than a mastermind? [13:05]
Fulfillment, time commitment, and curation - how Dov runs his Alchemy Network in a highly leveraged way [17:38]
The value you bring to a Mastermind as its curator (hint: it's not content) [27:00]
The Emotional Bank Account - how to think about member engagement and "group rules" [31:50]
The client math behind creating a mastermind - how much you can expect to make [39:17]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How To Build And Manage Top-Performing Sales Teams With Cole Gordon | EU81

Joel Erway — Tue, 17 Nov 2020 07:00:00 -0100

Cole Gordon went from running his own marketing agency and then shutting it down…

To becoming a high-ticket sales rep and quitting that…

To starting his own sales coaching business and then pivoting to sales recruitment and training.

Now, his company Closers To Leaders does $6 million/year in revenue.

He's my guest today for this episode of Experts Unleashed.

We talked about all things Sales.

And specifically, how to recruit, retain, and lead top-performing sales teams.

You'll Discover

The characteristics of a top 1% salesperson and the 3 pillars of attracting the best talent to your team [05:30]
Why your values as a business owner will determine the type of salespeople you will attract and retain [11:37]
How to understand the emotional make-up of salespeople to manage them better [16:31]
How Cole identified the gap in the high-ticket sales niche that allowed him to scale to a $6-million run-rate in 11 months [24:53]
Is scaling to $500k/month or $1m/month worth it? Revenue, margins, team size, stress, lifestyle - all the factors you need to consider [27:33]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Scale Your Business With The Certification Model – Mitch Russo | EU80

Joel Erway — Tue, 04 Aug 2020 07:00:00 +0000

After a certain point, every growing company faces diminishing returns. Increasing your marketing budget, boosting conversions, or hiring more staff stops working as well as it once did. In fact, continuing to grow the way you used to only makes your company more and more efficient.

And what if you're like me – a solopreneur who enjoys the lifestyle that comes with it? What if you don't want to build a big company with hundreds of employees? What options do you have to grow without adding complexity?

Mitch Russo is the author of Power Tribes: How Certifiction Can Explode Your Business.

In 1985 he founded Timeslips Corp, a software company. When he sold the business to Sage Plc for 8-figures, he had built the largest network of certified consultants in the software industry.

Later, he partnered with Tony Robbins and Chet Holmes to take Business Breakthroughs, Int'l from $3 million to $25 million in just 4 years.

Mitch is my guest on Experts Unleashed for purely selfish reasons. I wanted to discover as many secrets of the Certification Model as I could from the guy who basically invented it.

With Every Level There's A New Devil – Robb Quinn On Resilience | EU79

Joel Erway — Tue, 14 Jul 2020 07:00:00 +0000

Could you survive a major life setback? How about 3 or more? What if you LOST IT ALL and had to start over not once, not twice, but 4 times?

Would you be able to get it all back? Would you still find a way to be successful?

My guest this episode is a testament to the power of resilience.

Robb Quinn is a former champion powerlifter and personal trainer who's been a salesman his entire life – in one form or another, whether he knew it or not.

He's built himself up from making $3/hour coaching gym-goers at 3 am… to the CEO of The Sales Agency, a team that generates $200k/month cash collected.

In his story is the key to personal growth, professional success, and a lifetime of happiness. I'm very pleased to share it with you.

You'll Discover

From childhood chores… to pineapple guerrilla marketing… to Tiffany earrings… to being a $3/hour personal trainer for 3 am clients... to tanking 3 businesses at the same time at 20 years old – Robb's journey to becoming the CEO of The Sales Agency [01:41]
How to implement a fool-proof referral strategy whatever your product or service – say these 14 words before you get off every call, whether you sell them or not [36:10]
How almost getting fired taught Robb that client support is just another sales channel [40:10]
The perfect way to lose your top-performing employees [45:30]
As someone who's lost it all and had to start over several times, this is Robb's advice for people going through a difficult time in their life or business [01:08:10]

...And much more

For More Robb Quinn

Check out his Youtube channel and Facebook group.

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The Habit Company w/ Maneesh Sethi | EU78

Joel Erway — Tue, 30 Jun 2020 07:00:00 +0000

Coming from the "internet marketing" world, I don't interview many entrepreneurs who sell physical products.

Maneesh Sethi is the founder and CEO of Pavlok, a wearable technology that helps people break bad habits and create good habits.

Maneesh and I have been friends for a while. And the path of entrepreneurship he chose is fascinating.

That's why I just had to bring him on Experts Unleashed.

You'll Discover

What happened when Maneesh's "hero" told me I could never write a book at my age (I was 12) [03:10]
From personal "slapper" to dog shock collars to Pavlok – how Maneesh's brain works [13:38]
"Loops" – a crash course in behavioral modification [19:45]
Why Pavlok's main competitor is AmEx and not Fitbit [30:49]
The struggles of an ENTP CEO [43:50]

…And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Focus On The Moment, Not The Mountain – With Alden Mills | EU #77

Joel Erway — Mon, 01 Jun 2020 07:00:00 +0000

I've been binging on leadership education recently. Books, podcasts, vlogs, anything I can get my hands on.

One thing I've been wondering is why there are so many former Navy SEALS who go into entrepreneurship? Mark Divine, Jocko Willink, David Goggins, and more. Well, in this episode of Experts Unleashed, I got to ask another former Navy SEAL this very question.

Alden Mills was a three-time platoon commander in the Navy SEALS. After his time in "the Teams," Alden became an entrepreneur. He led his first company to $90 million in sales in just three years, becoming an Inc. 500 CEO.

He's the creator of the Perfect Pushup System and its spinoff products. He's been in the pet nutrition business. He's authored 2 books. Be Unstoppable: The 8 Essential Actions to Succeed at Anything, and Unstoppable Teams: The Four Essential Actions of High-Performance Leadership. Today, Alden is a world-renowned speaker, educator, and executive coach.

Alden and I got together recently to talk about his approach to business, leadership, and life in general.

You'll Discover

Alden's first business failure… and the thought process that led him to create the Perfect Pushup System [07:40]
Why are there so many entrepreneurs who were former Navy SEALS?... And why Alden prefers not to make his Special Forces background the focus of his business [21:30]
The 2 most important business lessons Alden learned (that weren't from the SEAL teams or any of his businesses) [27:40]
The "Mirror Effect" – the most important leadership quality everyone should have [45:22]
Why people follow leaders… and how to get them to follow YOU [52:25]

...And much more.

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

EP76: Super Learning with Jonathan Levi

Joel Erway — Tue, 31 Dec 2019 07:00:00 -0100

Today we will define the term Super Learner.

We are speaking with Jonathan Levi, the foremost expert in learning. He has spent years researching and understanding how someone learns.

But first, a little bit about Jonathan:

Jonathan Levi is an experienced entrepreneur, angel investor, and lifehacker from Silicon Valley. Jonathan is known for speed learning his way to all achievements in life: from entrepreneurship to podcasting and even dating. Since 2014, Jonathan has been one of the top-performing instructors on Udemy, with his course Become a SuperLearner (now retired) earning him over 60,000 students. He has since snowballed this success into the launch of his own brand and platform, SuperHuman Academy, which produces such products as the award-winning SuperHuman Academy Podcast (3 million+ downloads) and numerous online courses. He is based in Tel Aviv, Israel, recently released his 3rd book "The Only Skill That Matters"

In This Episode:

Jonathan's journey into learning, entrepreneurship and course creation;
Content creation and learning experiences;
Jonathan's experience with book creation
[books vs. courses vs. videos]
Steps to increase your learning capacity;
Biggest hurdle of our learning capacity: "no one ever teaches us how to learn;"
Use and maintain our brains;
Biggest hurdle of our learning capacity: "no one ever teaches us how to learn;"
Finding customers and building relationships.

Get over the idea that you have to be the BEST to be the EXPERT.

Connect with Jonathan:

- New Book: http://superhumanacademy.com/book - Our website: http://superhumanacademy.com - Four Sigmatic coffee w/ Discount: https://jle.vi/foursigmatic - Swannies glasses: https://jle.vi/swannies - Our subscription program: https://superhumanacademy.com/squad - My Instagram: http://instagram.com/entreprenewer/ - My YouTube: http://jle.vi/youtube - My Twitter: http://instagram.com/entreprenewer/ - My Facebook Fan Page: https://www.facebook.com/jonathanleviofficial/

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

--> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP75: Becoming A Secret Agent with Dr. Kashey

Joel Erway — Tue, 05 Nov 2019 07:00:00 -0100

"Being a high gas mileage human sucks!" - Dr. Kashey

Health, Wealth, Diet, Exercise - is our topic for today. What you will quickly realize is that Dr. Kashey is one of the smartest people you will meet; he has a knack for taking the complex into simple, understandable terms.

You will thoroughly enjoy this interview - Dr. Kashey is not only entertaining but incredibly informative; no matter where you are in your personal journey this is a must listen.

In this Episode:

Dr. Kashey's education and credentials;
Laboratory + Gym;
Dr. Kashey's journey into entrepreneurship and early experiences;
Why are people still struggling with their own health?
People value products more than service - people outsource their responsibility and results to something else;
Build self-awareness to make healthier decisions on your own;
Keep track of what you do everyday;
Focus on how and why you make decisions;
Benefits of Dr. Kashey's program;
Techniques and tactics;
"Fall in love with the process."

Connect with Dr. Kashey:

Connect with Dr. Kashey to learn more about his services and programs on his webpage: KasheyCommand.com
Facebook Group: Best Nutrition Group Ever

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

--> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP74: How To Overdeliver With Brian Kurtz

Joel Erway — Tue, 01 Oct 2019 07:00:00 +0000

"The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations..." - Brian Kurtz

Today we have a legendary guest! We are going to be talking about his new book, Overdeliver. You know my background, I come from the world of direct response marketing and Brian is a titan in this industry. So we are going to be talking about his insights!

His mission for the next 40 years (as the Founder of "Titans Marketing"), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: "Titans of Direct Response." "Titans" brought together the greatest minds in direct response marketing from the last 50 years...both as speakers and attendees. Titans Mastermind and Titans Master Class (and soon to be Titans Xcelerator) are the next big steps in that mission. Brian writes and speaks regularly; recent content can be found at www.briankurtz.me and www.briankurtz.me/blog . His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing will be released in April of 2019.

In This Episode:

The goal and set-up of Overdeliver;
Everything you send out needs to achieve something;
What does it mean to "overdeliver"?
Key principles of having success; the "four pillars";
"Write a good book";
Key metrics and tactics;
"Poker Table Selection";
Brian answers Joel's audiences' questions.

Connect with Brian:

https://www.facebook.com/brian.kurtz.121
https://www.linkedin.com/in/brian-kurtz-a1934
https://overdeliverbook.com/;
- EXTRAS! Once you purchase the book - don't forget to go back into Brian's website to get all your bonuses and extras. Truly overdelivering!

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

--> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP73: How to Create Powerful Strategic Relationships To Skyrocket Your Business with Kevin Thompson

Joel Erway — Tue, 24 Sep 2019 07:00:00 +0000

A strategic partnership or relationship is two people or two companies combining resources so that together they can accomplish far more than they could alone. - Kevin

Today we are going to be speaking on a topic that is unique and can affect us all regardless of the niche you serve or the industry you are in. We are going to talk about Strategic Partnerships with Kevin Thompson!

Over the last decade Kevin Thompson has created over 16.1 million in revenue solely through strategic partnerships. Depending on who you are, this might not sound like a big number, or it may seem huge. But here's the best part... Kevin's an expert at structuring profitable and rewarding strategic partnerships that are a huge win for everyone involved. He's proven the process he'll be sharing with you today over and over again… 453 times over the last ten years to be exact.

In this Episode:

Kevin's journey into entrepreneurship and how relationships shaped his progress and momentum;
Elements of strategic partnerships;
"Relationship Capital"
Overcoming the "selfish" mindset;
Developing the mindset needed to be successful with creating strategic partnerships and how to approach others;
Strategic relationship currency;
Where to start?
And much more...

Impacting others to impact others.

Connect with our Guest:

Check out Kevin's company and learn more about his capital scorecard here: www.PartnershipPlaybook.com.
Interested in Kevin's 10 minute talk for Joe Polish's network on this topic - let Kevin know and he will make sure you have it, visit his website above.
Interested in speaking with Kevin directly? Sign up for an appointment here: ktcalendar.com

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

--> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP72: Balancing Your Entire Life with Dr. Anthony G. Beck

Joel Erway — Tue, 17 Sep 2019 07:00:00 +0000

People are in the "now" business, but one of the things they don't do is apply the things that we do in successful business to our health. You need to find the leaks and improve it...[not unlike your health]. - Dr. Anthony G. Beck

Today is all about health and knowledge! I have been working with Dr. Anthony G. Beck and I am excited to have him on the show!

Dr. Anthony G. Beck doesn't manage diseases ~ he empowers people to resolve them and works with his patients to achieve their highest levels of wellbeing. Even more importantly, Dr. Beck wants to empower patients to demand a higher level of care from their health care providers. Dr. Beck's approach involves a vast array of aspects including environment correction, healthful lifestyle design, individualized nutrition, hormone balancing, resolving immune dysfunction and clearing hidden infectious diseases.

In This Episode:

Dr. Beck's journey and educational process to "Balance Protocol";
What is so important about balance protocol? --> getting to the root cause of WHY you are not doing your best.
"Fad Diets and trends" and their implications;
The importance of understanding your own individual body from a "deep dive" and scientific perspective;
You are a "category of one";
Different domains that are important within your body to understand: Environment, Lifestyle, Mindset and Nutrition;
Examples;
Control and Optimize;
Quantify, qualify, measure, and monitor.

How to Connect with Dr. Beck:

Website / Apply to work with Dr. Beck: dranthonygbeck.com
Learn more about what Dr. Beck does and how he can help you: balanceprotocol.com
Facebook Group: Balance Nation

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP71: The Secrets to Powerful Storytelling with Lisa Bloom

Joel Erway — Tue, 10 Sep 2019 07:00:00 +0000

You do have a great story... it may not feel great yet...and I can tell you that some of the most compelling stories are the ones that are the most simple ones. Be confident that the stories that really moved you are enough. - Lisa

Today is an important episode because we are going to be discussing the power of story telling.

Lisa Bloom, founder of Story Coach, works with organizations developing Transformational Story Leaders, creative yet resilient cultures, and leading powerful change processes with the power of storytelling.

In this Episode:

How Lisa got involved in story-telling;
"Story out and story in";
We only have one story to tell = FALSE, "we are living new stories each day."
What makes a great story;
Internal biases;
The only story that is going to work, is one that is relevant to the audience... make your audience the "hero";
Tell your story like it is the first time you told it;
Examples of compelling story telling and messaging;
Lisa's methodology;
Most common gap people have when telling their story;
Rewind - how Lisa came to become a story telling coach.

"Stop looking for the events, and look for the moments." - Lisa

Connect with Lisa:

Check out Lisa's webpage: https://story-coach.com/
Sign up for some time to speak with Lisa here
Free gift :) https://story-coach.com/gift

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP70: Capturing the Video Marketing Revolution with Ian Garlic

Joel Erway — Tue, 13 Aug 2019 07:00:00 +0000

Today we have Ian Garlic with us! Ian is one of the country's go-to experts in video marketing and storytelling. He is the best selling author of three marketing books and has recorded 250 episodes of the Garlic Marketing Show. Created over 10 marketing courses and produce more than 2000 videos for his clients.

Ian founded his business on the idea that everyone has a story.

Today, we are talking all things video marketing, video production, and the different things that Ian is doing with his expertise.

"Video allows you to be there along the way helping someone with multiple stories. If you think of it that way... as a specific person you want to help as opposed to thinking of video as a commercial... it will transform your business." - Ian

In This Episode:

Opportunities with video storytelling;
"There isn't just one story you need to tell" -> what are they?
Storytelling Framework;
Three parts to a great story;
Finding Value in your stories and your client's stories;
Finding motivation in your clients' successes;
Training and teaching Ian's expertise;
Pivot points and opportunities in Ian's journey;
And Much More...

Connect with Ian:

Check out Ian's blog: https://authenticweb.marketing/blog/
Tune into Ian's podcast, Garlic Marketing Podcast
Ian's webpage -> authenticWEB
LinkedIn

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP69: A New Method of Selling with Ali Mirza

Joel Erway — Tue, 30 Jul 2019 07:00:00 +0000

"Verbal communication is the least effective form of persuasion... The most effective way to inspire action...is to have them vicariously live out the experience." - Ali

Ali Mirza is from Rose Garden Consulting and consistently closes $50,000-$100,000 + deals. Rose Garden Consulting helps companies scale their sales team.

In this Episode:

How Rose Garden Consulting scales sales teams and their tactics that work;
Ali's super power;
Most important piece of the sales process: Discovery;
"Sex-ifying" a non-sexy item;
Inspire action, communicate and persuade someone: have them mentally walk through that process and vicariously live out that experience.
How Ali is teaching clients to turn the intangible into tangible;
Ali's entrepreneurial journey, pivot points and impactful experiences;
Much more...

Connect with Ali:

Visit Rose Garden Consulting to learn more about how they can help you! [Link: https://rosegardenconsulting.com/ ]
Contact Ali directly and let him know that you heard him here! Email: Ali@rosegardenconsulting.com

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP68: Big Ticket Clients with Dr. Pele

Joel Erway — Tue, 16 Jul 2019 07:00:00 +0000

Dr. Pele: You have to have a story...something that you have struggled through and achieved success for, but is also the story that a client can put themselves in and can make themselves the "hero" in... then you have a match.

Welcome to another episode! Today we are talking about all things BIG Ticket Clients. Dr. Pele is a strong believer in story-telling to attract the right clients; he helps consultants and coaches land big-ticket clients using LinkedIn, Facebook and Podcast authority marketing. Dr. Pele is the author of Big-Ticket Clients: You Can't Catch A Whale With A Worm.

Dr. Pele best advice: Have that signature story that opens peoples' hearts...find your stories and tell your stories.

In This Episode:

Defining "big ticket clients" and how to land them;
Relationship building + Big Ticket Clients;
The importance of story-telling and how-to techniques;
Understanding your ideal clients' story;
Telling stories through podcasting;
Structure and purpose of Dr. Pele's podcast;
Dr. Pele's methodology for attracting big ticket clients;
Personal journey and pivot opportunities.

Book Recommendation:

Big-Ticket Clients: You Can't Catch A Whale With a Worm ->

https://www.amazon.com/Big-Ticket-Clients-WormTM-Psychology-Authentic-ebook/dp/B07QWFYL6X

Connect with Dr. Pele:

Visit Dr. Pele's website: https://drpele.com/
Dr. Pele's Big-Ticket Clients Podcast: https://drpele.com/podcast/
Reach out to Dr. Pele and let him know you heard him on Experts Unleashed and you will receive a FREE copy of his book.

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP67: Redefining Branding with Des Dobreva

Joel Erway — Tue, 09 Jul 2019 07:00:00 +0000

To me, "branding" is two things: identity and perception. It's about who you are or who your business is.... think of your business as a living entity... and how your audience perceives it. These two things have to match. - Des

Referred to as "The Branding Queen", Desislava Dobreva is an award-winning Brand Strategist, TEDx speaker and published author. She's worked with businesses from over 30 industries in the most competitive markets in the world and helped them increase their revenue by building and scaling profitable brands. She creates innovation instead of following footsteps.

In This Episode:

Defining "Branding": identity and perception;
Know your origin story and build authority through emotional connection;
Importance of your origin story and messaging;
Connecting your origin story to your audience;
Digging into: Identity and Perception;
Examples of perception vs. reality and updating your origin story;
Des's origin story and rebranding;
Big shifts in Des's story;
What is the purpose of branding; focus on brand loyalty and recurring customers.

Connect with Des:

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP66: Changing your Who with Jon Schumacher

Joel Erway — Tue, 02 Jul 2019 07:00:00 +0000

Jon Schumacher: Biggest Mental Shift: "It's not necessarily what we do, but who we do it with."

Well said.

On this episode, I speak with Jon Schumacher, founder of Marketing Mastery Media INC, on a topic that we have yet to discuss on this show. We both come from the webinar space and we have been in this journey in parallel paths for awhile. I am excited to have him on today!

Jon's super power is connecting with people; always having a knack for meeting the right people. He has been working primarily in the marketing space in consulting and improving or creating webinars and webinar funnels.

In this episode:

Jon's entrepreneurial journey;
"Up-Level" your clientele;
The importance of knowing the right people and networking with the right people;
Using podcasts to reach out to and open doors to meeting new people; [check out Jon's podcast]: https://billiondollarlegacy.com/podcasts/
How to and strategy for finding the right people to connect with and how to connect;
Goals and monetary sales goals;
Expectation vs. reality;
"Making an Impact";
Jon's pivot points and opportunities seized;

Connect with Jon:

Check out Jon's free optin offer: Free optin offer: http://jonschumacher.com/conversion/
Billion Dollar podcast
Websites: JonSchumacher.com
Facebook: https://www.facebook.com/jon.schumacher.77
LinkedIn: https://www.linkedin.com/in/jonschumacher/
YouTube: https://www.youtube.com/user/jschumacher1213
Twitter: https://twitter.com/Jon_Schumacher

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP65: How to make $600k in a week with Kim Barrett

Joel Erway — Tue, 04 Jun 2019 07:00:00 +0000

Kim generated over $600,000 in just 9 days using the strategy we are going to talk about today...

Today we talk to Kim Barrett, world renown Social Media Marketer, focusing on Facebook. Your Social Voice helps businesses get heard on social media, and most importantly, build engagement, generate more leads and more sales.

In this Episode:

More about Kim's business; traffic, consulting, and sales processes...
Trends in the world of social traffic;
Funnels;
Epic nine day journey: how did Kim generate $600K in nine days;
Importance of a sales process;
Reframing your mind;
Expanding and pushing your limits safely;
And much more...

Connect with Kim:

https://www.yoursocialvoice.com.au/
You Tube channel: https://www.youtube.com/channel/UC6Rd4Ph7wZvyiXVnNE45Qww
Instagram: https://www.instagram.com/realkimbarrett/

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://get.thewebinaragency.com/twarequest

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

EP64: Bootstrapping to Millions in an Untapped Market with Matthew Olivieri

Joel Erway — Tue, 28 May 2019 07:00:00 +0000

Today, I speak with Matthew Olivieri from AdSemble. They are makers of a product called opendisplay.com -- "everyone, everywhere can self-service a billboard."

Get ready for a great interview...

Matthew: Traditional billboards take immense time and can be costly... but with our digital boards... we offer flexibility... cost effectiveness and a streamlined process...

In this Episode:

Matthew's creation of and journey with AdSemble;
Matthew's background and how he came about with this idea of streamlining billboard campaign advertising;
Market trends: more demand for these digital billboards;
Unique success stories with small businesses and this avenue of advertising/case studies;
Flexibility and benefits of Matthew's open display platform and the use of digital billboards for small businesses;
Current hurdles;
Pivot points and new opportunities;
Matthew's advice: "Always show up with something;"
And Much More...

Connect with Matthew:

Learn more about the opportunity to use digital billboards for your business: https://opendisplay.adsemble.com/
ALL LISTENERS: Use Promo Code: Joel350 to $350 credit to put towards a billboard campaign!
Connect with Matthew on Twitter: https://twitter.com/matthewolivieri?lang=en

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://get.thewebinaragency.com/twarequest

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

EP63: Licensing your Ideas with Inventions with Bob Serling

Joel Erway — Tue, 21 May 2019 07:00:00 +0000

I've got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale. They only pay me for what they sell, and I can potentially make a lot more money.

- Bob

Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.

Bob is an inventor and has been involved in marketing and license for 30+ years. He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.

In this Episode:

Bob's professional and entrepreneurial journey;
How to take the concept of licensing and make it work for you;
How inventions play into Bob's business and how to make them part of yours;
Bob's unique approach;
"Once you have done one product in one industry it is easy to see it in another..." - Bob
Benefit of seeing and seizing an opportunity;
"How can I come up with ideas?"
Understanding the markets and how to research effectively;
And much more...

Connect with Bob:

Bob's free 5-part training on The New Rules of Inventing available here: http://www.SalesGrowthSystems.com/inventing

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://get.thewebinaragency.com/twarequest

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

EP62: How To Reverse Your Sales Fortune With Jim Padilla

Joel Erway — Tue, 14 May 2019 07:00:00 +0000

As long as you are coming from love and the best intentions. I believe that not only can you say everything you need to, but you must. I take on the gatekeeper perspective. Even though reality may not be this, you have to show up believing that you may be the first or last person to ever tell them the actual truth of their situation. - Jim

As founder of Gain The Edge, Jim is known in the personal development and business coaching world as the go-to-guy for all things sales. Jim is known for instilling into his sales team… "it's not what you say, it's who you are being when you say it".

Gain The Edge is run by Jim and his wife. It is a outsource sales solution company for service industry, coaches and consultants with over 120 sales team members. They specialize in soft sales with inbound traffic.

In This Episode:

Background on Gain The Edge and how it came to be;
What does selling lemonade and selling $1000s in services have in common?;
Sales approaches and methodology;
Hiring sales team members;
Honest and ethical sales tactics;
"No tension, no sale."
And much more...

Connect With Jim:

Join Jim's Facebook group
Also - Here's some of our top tips to getting people to show up ready to talk and wanting what you have https://www.gaintheedgenow.com/show-up (with the special offer inside)

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP61: Influencer Marketing 101 with Cloris Kylie

Joel Erway — Tue, 07 May 2019 07:00:00 +0000

"You have value to offer to an influencer today...value is not just sharing something via email or social media. It is about providing something that means a lot to the influencer." - Cloris

Cloris is the #1 bestselling author of "Beyond Influencer Marketing." She helps service entrepreneurs grow their business by building long-lasting connections with influencers. She's been featured on top podcasts, YouTube Channels, TV shows, and blogs. Access her complete book bonus package with copy-and-paste templates at www.beyondinfluencermarketing.com

In this Episode:

Cloris's journey into online marketing;
Journey into entrepreneurship while making connections;
The importance of maintaining and nurturing relationships;
How connections has moved Cloris forward exponentially;
Understanding how to network and build relationships;
Pivot points and lessons learned;
The importance of collaborating and connecting with influencers;
Joint ventures and affiliate marketing;
The importance of following your passion and working with those around you as opposed to alone;
Much more...

Connect with Cloris:

Webpage

Free guide "15 Ways to Be Noticed by Influencers..."

Grab your copy of Cloris's book, Beyond Influencer Marketing.

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

-----------------------------------------------------------------------------

If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

------------------------------------------------------------------------------

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP60: How To Guarantee Success In Your Next Business Venture With Ryan Levesque

Joel Erway — Tue, 30 Apr 2019 07:00:00 +0000

"Market must haves: you want the market to be evergreen; you want to find a market that was relevant decades ago, and is relevant now." - Ryan

Welcome to this episode of Experts Unleashed! Today we have Ryan Levesque with us. He is the Inc. 500 CEO of The ASK Method Company, and the #1 national best-selling author of ASK, which was named by Inc. Magazine as the #1 Marketing Book of the Year. His latest book, CHOOSE is set for an April 2019 release. Ryan is also a co-founder and investor in Bucket.io, the leading marketing funnel software for building quizzes, assessments, and segmentation funnels.

In This Episode:

Ryan's entrepreneurial journey;
Financial industry to "scrabble tile jewelry";
How he went from nothing to $25,000/month in 18 months;
"Evergreen markets": why are they important and how to spot them;
Ryan's five market must-haves;
When starting your business, begin with WHO: who are you going to serve;
Ryan's favorite success story;
Four types of entrepreneurs;
Spot and create opportunity and Ryan's pivotal moments;
Understanding markets and choosing the right one.

Suggested Books:

Ryan Levesque: Choose - NEW release; click here to check it out for free!
Ryan Levesque: ASK
Honorable Mention: The 4-Hour Workweek by Tim Ferriss

Connect with Ryan:

When starting your business you need to choose the right market; use Ryan's free quiz to help!
Visit Ryan online at: www.askmethod.com

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

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EP59: The Art Of Business Brokering with David Barnett

Joel Erway — Tue, 02 Apr 2019 07:00:00 +0000

Welcome to Experts Unleashed! David Barnett is an expert in the art of deal making with small businesses or "Chief Dealmaker" if you will ;) This is critical for anyone in the business world - so I am excited to jump into today's episode! David has been working with small businesses for over 20 years and in the area of business buy/sell for the last decade. He's the author of 7 books, 3 of which have been best-sellers. He maintains a blog and YouTube channel with over 300 videos on the topics of buying, selling, financing and managing small businesses and works with clients who are doing deals in countries all around the world. In this Episode:

Journey into entrepreneurship and learning the art of dealmaking;
Explaining a "poorly" done deal and the risk of buying and selling business;
Break even point;
The most important elements of selling a business;
What should someone in the coaching or consulting space think of prior to taking steps towards selling?
Timeline for selling a business;
Is there such a thing as "too niche" or too small to sell?
What a sellable business looks like;
Listen to the market;
Positioning your business.

Connect with David:

https://www.davidcbarnett.com

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

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EP58: Throwing the Box Away with Mitch Axelrod

Joel Erway — Tue, 19 Mar 2019 06:00:00 -0100

For decades we have been hearing: get outside the box! But when we are just outside the box, we are still tethered to the box. We already come with pre-ordained boxes and borders that we put around ourselves, it's called bias. And although bias isn't a bad thing, but we don't know our biases because we are in a "fishbowl." - Mitch

Mitch just celebrated his 40th year in business. He has never had a "job" since the day he walked out of college. He serves as a consultant and has spoken to over a million people. Over the years, Mitch says he has learned way more than he has taught.

In this Episode:

"No box thinking"
Mitch's transitions through business, from cold calling to "taking a millionaire to lunch"
Three phrases that launched Mitch: What I do, Why I do it, Who am I looking for?
Mitch's journey through entrepreneurship;
Pivot points and ah-ha moments
"Unconsciously competent"
"Have it your way" model & Intellectual property
Business and life; role in alignment with soul

Get in Touch with Mitch:

Mitch's website: http://mitchaxelrod.com
Free samples! thenewgameofselling.com/samples

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

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EP57: The Ultimate Transitions with Dustin Mathews

Joel Erway — Tue, 12 Mar 2019 06:00:00 -0100

"I look for the world's best in these categories... and we get them to create courses for us... One subscription and you have access to the whole library." - Dustin Mathews

Dustin is the Chief Wealth Evangelist at WealthFit - a company disrupting the financial education space and leading ordinary people to lives of wealth. Along with many best selling books, Dustin is the host of the popular "Get WealthFit!" Show.

Dustin describes his company as the "Netflix of wealth creation courses." They have been around for about two years and were originally born out of something else entirely by serving one niche. Branching out they have created a "library" of sorts of all things wealth creation.

In This Episode:

Learn more about Dustin's WealthFit company;
"Invest in your own principles";
Hot markets;
Dustin's journey as an entrepreneur and creation of WealthFit;
Power of connections and networking;
Evolution of goals and priorities
Personal branding;
Transitioning from one company into another;
"Take one small action a day."
Much more...

Book Recommendation:

The Daily Stoic

Connect with Dustin:

Connect on Dustin's website
Listen into Dustin's Get WealthFit Show podcast

How to Connect with Us!

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project.

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EP56: Profiting with Podcasts featuring Steve Olsher

Joel Erway — Tue, 05 Mar 2019 07:00:00 -0100

Steve: The advice I give to people today is to be clear with the profit path that you have for your business and what the last step is on the profit path that you want someone to take with them, so that when you create a show and are generating leads from that show, it is a natural progression from point A to B to C...

Steve is the Chairman & Founder of Liquor.com, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World's Leading Experts Reveal How to Profit Online, creator of The New Media Summit, host of the #1 rated radio show/podcast Reinvention Radio.

In this Episode:

What is new media and why is it so influential in today's space for authority figures;
Steve's New Media Summit event
Evolution of podcasts and accessing content;
Leveraging podcasts for your own brand;
Podcast Profit Path;
Using your podcast to network;
Podcasting and Reinvention;
Steve's pivot points;
Opportunities that podcasts can bring;
Is it difficult to start a new podcast?
Best advice: Be a guest on podcasts! - Steve
Where does Steve see the future of new media?
Score your free copy of the MOST VALUABLE information you will need when podcasting: The Ultimate Directory of Podcasters!

"Putting other people up on a platform allows you the opportunity to respect their authority and build that relationship to get your foot in the door with them or their network or whatever it is that you want to get involved in..."

Connect with Steve:

Check out Steve's website
Listen in to Steve's Podcast: Beyond 8 Figures, and Reinvention Radio
Learn more about Steve's publications
New Media Summit
The Ultimate Directory of Podcasters, get your FREE copy at myultimatedirectory.com

How to Connect with Us!

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project.

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EP55: Figure out what your customers really want with Dov Gordon

Joel Erway — Tue, 26 Feb 2019 07:00:00 -0100

"Your ideal client comes across your message however you're getting them there... they all ask the same questions...the first question they will ask themselves is should I pay attention to this and is this interesting? Your marketing has to make them say 'Yes, this is exactly what I want!' - Dov

We have a great episode today! Today we are talking about Dov's super power: Attracting your IDEAL clients!

In this Episode:

Dov's journey into business and entrepreneurship;
Dov's talents and helping clients to utilize their own talents and skills;
The importance of listening and your business;
Crafting a message for your ideal clients;
"Why does it work when it works; why does it fail when it fails?"
"Tactics change - master something that is timeless";
Three core priorities;
The purpose of your marketing funnel is to make your ideal client respond with "yes, yes, yes";
Importance of creating trust in your marketing funnel and messaging;
Clearer thinking and learning how to work;
Much more...

"Link yourself to the strategy and not the tactics, you will be an exponential value to your audience."

Check out Dov's Special Give Away for our listeners!

Connect with Dov:

https://www.dovgordon.net/
Contact Dov here

Join our Experts Unleashed facebook group to network with fellow EXPERTS! --> https://www.facebook.com/groups/233372473683865

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project: https://get.thewebinaragency.com/twarequest

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EP54: Futuristic Expertise - The Next Billion Seconds with Mark Pesce

Joel Erway — Tue, 19 Feb 2019 07:00:00 -0100

Meet Mark Pesce! He is the host of The Billion Seconds podcast, winner of best technical/scientific podcast in Australia in 2018. Columnist for The Register, winner of best tech columnist in Australia in 2018.

Mark is a futurist, inventor, writer, educator & podcaster. He has helped to bring you the Web - and has been in the forefront of 'new media' for thirty years.

In This Episode:

Where are we headed?
Artificial intelligence and computers;
"We are stronger together";
Using the best possible tools to better ourselves;
The rate of change and humans;
Augmented Reality;
Connecting tools and hidden data layers;
What makes a futurist?
What's coming up on The Next Billion Seconds...

How to Connect With Our Guest:

Check out Mark's podcast, The Next Billion Seconds here
Visit Mark's website

Join our Experts Unleashed facebook group to network with fellow EXPERTS! --> https://www.facebook.com/groups/233372473683865

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project: https://get.thewebinaragency.com/twarequest

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EP53: Collaborating Your Way To The Top With Tom Morkes

Joel Erway — Tue, 12 Feb 2019 07:00:00 -0100

Collaboration is a foundational element; leveraging the skills and assets of those around you to build something bigger, better than you could do on your own... - Tom

Tom Morkes is the founder and CEO of Insurgent Publishing, host of "In The Trenches," and author of The Art of Instigating.

After attending West Point and serving in the military Tom made the jump into entrepreneurship. He was always intrigued by the art of writing and business.

In This Episode:

Starting Out: Blogging and traveling;
How Tom turned his blog into a publishing company;
How Tom defines "Collaboration;"
The process, benefits, and power of collaboration;
How Tom utilized collaboration;
Providing your audience with value;
Techniques for reaching out to potential partners, collaborators, experts, etc.

How to Connect With Our Guest:

You can get inside Tom's brain by reading his blog at tommorkes.com
Check out Tom's best sellers here.

Join our Experts Unleashed facebook group to network with fellow EXPERTS! --> https://www.facebook.com/groups/233372473683865

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project: https://get.thewebinaragency.com/twarequest

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP52: Secrets From A $35Million Copywriting Expert With Donnie Bryant

Joel Erway — Tue, 05 Feb 2019 07:00:00 -0100

Copywriters: "Your mindset has to be how do I persuade these people to take action on the thing that I need them to do."

Donnie Bryant is a direct response copywriter and marketing consultant. Since 2007 Donnie has written marketing copy for dozens of niches from dating to debt relief. These days, he works primarily in the financial industry and has generated $25 million in the past 3 years.

I am super pumped for this interview because my background is in direct response marketing..

In This Episode:

How Donnie found his passion in writing;
Donnie's first paying gig!
Copywriting opportunities and where to find them;
Niches and income opportunities;
Copywriting and the financial industry;
Donnie's advice for those in the exploratory stage of copywriting.

Understand your value!

How to Connect With Our Guest:

How to connect with Donnie: www.donnie-bryant.com
Facebook group: Email Copywriting Corner

Join our Experts Unleashed facebook group to network with fellow EXPERTS! --> https://www.facebook.com/groups/233372473683865

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project: https://get.thewebinaragency.com/twarequest

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP51: How to Get Paid to Travel the World with Zach Benson

Joel Erway — Tue, 29 Jan 2019 07:00:00 -0100

"As I'm traveling and staying at hotels for free, I am doing a mutual exchange where I am promoting these hotels on our pages... they give us free nights and sometimes flights...I always tell people to think about your strengths and values...you can offer in exchange for free nights." - Zach Benson

Zach is from Assistagram and is an Instagram "luxury connoisseur."

Zach travels for FREE everywhere he goes; he has received over 580 nights for free at five star luxury hotels along with some plane tickets! He is currently in Bali, staying at a 5-star hotel for free.

We do the marketing for the marketers! We are really good at making things go viral.

Some Topics We Discussed:

Zach's backstory - how he build a six-figure business teaching dance;
What is Assistagram and how do we "do it?"
How does Zach travel for free and how can the "average Joe" replicate this?
How can you offer your services for "free"? - Place a value on your abilities and strengths;
Client acquisition;
How to approach the exchange of services - phone, email and communication;
"Lightbulb moments";
Mastering "cold outreach";
Zach's journey to his current role;
How Zach's experience on So You Think You Can Dance helped push him to where he is now.

How to Get Involved:

Get in touch with Zach here --> benson.zach@gmail.com
Learn more about what Zach does -->www.assistagram.us
Join our Experts Unleashed facebook group to network with fellow EXPERTS! --> https://www.facebook.com/groups/233372473683865

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

To apply to work with Joel, complete our brief application and set up a phone call now to discuss your project: https://get.thewebinaragency.com/twarequest

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EP50 : How to Live Big with Co-Founder of Mindvalley Teach, Ajit Nawalkha

Joel Erway — Tue, 22 Jan 2019 07:00:00 -0100

"You don't want a purpose that's achievable, you want a purpose that is a driver."

Ajit is the co-founder of Mindvalley Teach. His passion for human performance comes from humble beginnings; Ajit was raised in India in a household of 23 people. Ajit became bitter about the idea of scarcity and now has a passion for ensuring that fellow entrepreneurs never feel that way as they navigate the complexities of starting and growing a small business.

Some Topics We Talked About In This Episode:

How Ajit came to develop his new book, The Entrepreneur's Guide to Passion, Practicality and Purpose: LIVE BIG;
Rediscovery and mind set shifts;
"Do you have to work harder -- or do you want to work harder; do you get to work harder?"
Find the right reasons to work hard;
The concept of "Passion, Practicality and Purpose";
Purpose is an allusive goal; a horizon... provides momentum;
Ajit's tips to help find purpose;
Ajit's journey and major big pivot points;

How to Get Involved:

Grab Ajit's new book -> The Entrepreneur's Guide to Passion, Practicality and Purpose: Live Big

Connect with Ajit's: https://www.ajitnawalkha.com/

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If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com. We are preparing for a LIVE event happening in March 2019 (Florida) - if you are interested in working directly with Joel and meeting other experts like yourself, let us know - you can email Joel or Maryjo at maryjo@thewebinaragency.com.

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EP49: Showing Up Every Day with Jonathan Cronstedt

Joel Erway — Tue, 15 Jan 2019 04:00:00 -0100

"We want to provide the knowledge that you are at the right place, at the right time, with the right playbook." - Jonathan Cronstedt

Anyone in the digital marketing sphere knows how much sway trends have over online businesses and the way they are run. One minute, YouTube ads are in, the next it's Snapchat, and so on. Information overload reigns supreme and people get frightened and burn out immediately.

Jonathan Cronstedt and Kajabi want to help eliminate that. Jonathan serves as the President of Kajabi, although he worked his way from the mortgage business to a mentorship with Joe Polish, to his current position.

Kajabi itself is a course platform built around helping clients live life on their terms. They provide a transformational experience that uses psychological motivators to mimic the joy and surprise of opening a physical gift. This reduces burnout by allowing people who have a message and some expertise (but who may not be fantastic at technology) to guide others on a journey that ultimately transforms lives.

"You may be purposefully using technology as a barrier because you're afraid of getting your message out there. There are the people who are playing business with the newest technology available, but they're not actually doing the things that drive the business forward." - Jonathan Cronstedt

On the subject of trends, Jonathan is a firm believer in finding one thing that works and sticking with it, rather than picking a number of "shiny objects" that pull your focus every which way. He hopes to reinstate real community engagement online through Kajabi and expose the dangers of hiding behind technology to "feel" productive.

"The unique thing about success is that it's the only thing in life, when you choose to buy it, you won't know how much it costs until after you've paid it. You can only decide that you're going to purchase it, but you don't know the price until after it's been paid." - Jonathan Cronstedt

From bankruptcy to a 5-minute phone call with Joe Polish which resulted in a life-changing, door-opening 3 months of work, Jonathan says that the key to connecting with people – whether high-impact or no – is to recognize that nobody owes you a thing (always bring something to the table), and to consider first what you can do for other people, not what they can do for you.

Simply show up every day and put in the work, and no circumstance life throws at you will be able to hold you back.

Some Topics we talk about in this episode:

Jonathan Cronstedt and Kajabi - 1:15
The "Knowledge Age" - 3:00
Information Overload - 6:45
The Kajabi Story and Experience- 8:00
The Next Big Shift - 13:15
The Island Example - 17:10
Hiding Behind Technology - 20:00
Jonathan's Journey - 21:00
Recap - 31:45
Wrap-up and Takeaways - 33:00

How to get involved

Follow Jonathan on Facebook, Twitter, LinkedIn and Instagram
Check out Kajabi online

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP48: The Path to Great Storytelling with Majeed Mogharreban

Joel Erway — Tue, 08 Jan 2019 10:00:00 -0100

"The magic of telling your story the right way really magnetizes your ideal client to want to work with you, instead of you having to pitch them or sell them anything."

This week on Experts Unleashed, Joel brings on Majeed Mogharreban to shed light on the path to a successful speaking career through great storytelling. Majeed founded the Expert Speaker Institute on the belief that stories can change the world. Majeed shares how he helps his clients reach their audience without using an aggressive sales pitch.

Many of Majeed's clients find themselves dazzled by the idea of being the speaker who leaves the stage to find a crowd of eager, adoring people ready to engage and (in most cases) buy what they're selling. He teaches people how to inspire this kind of efficient magnetism with compelling stories. Specifically, three stories should be told:

Your story - How you went from struggle to success
Client success story - A life transformation that your skills helped bring about
Cautionary tale - The story of someone who has the problem that you solve and who wasn't able to solve it without you, and thus experienced failure, consequences, and a serious downfall.

These stories help clients see the value of working with you. People who attend presentations are going to make one of four choices, and you structure your stories based on these choices:

Do nothing (Cautionary tale - these people can leave because your story is not for them)
DIY (Cautionary tale)
Pay someone to solve the problem (Cautionary tale)
Solve the problem with you (Your success story)

By the end of the speech number four the obvious option, but whether or not people buy from you, they still receive tremendous value just by listening and the event organizer is pleased. Everyone wins!

"Then you write that speech like it's a love letter to that person, they feel like 'Hang on a second, do you have a recording going on in my brain? Because this is literally what's going on in my brain...I think we should talk.'"

Majeed emphasizes that your focus as a speaker should not be on the speaking fee, but on giving value to the audience. In fact, the sale starts before the presentation, when the people coming to hear you read your bio, see your website, and begin to understand what you're all about.

"Our minds are designed to pay attention to stories. Our brains actually synchronize their brain waves to the storyteller and the listener. It's a very, very powerful way to connect emotionally, connect visually"

Finally, Majeed goes into his background as a speech-team champ and an improv actor, and the irreplaceable part that those skills have played in his career as a speaker. He talks about his journey from young serial entrepreneur to corporate event speaker, all the way to his current business as a speaking coach. He also outlines how he gets his people started on their own journey and how to structure talks like a personal love letter to your ideal client (and why it's important and profitable to have an ideal client rather than a broad, scattered profile).

Majeed's story is high-impact and unique. If you're looking for more, check him out and keep an ear out for the next episode of Experts Unleashed.

Some Topics we talk about in this episode:

Introduction - 0:00
The Power of Stories (and Telling the Right Ones) - 2:20
The Cautionary Tale - 5:00
The Sales Perspective - 8:50
Where Do I Start? - 12:17
Narrowing Your Client Base - 15:30
Expert Improv - 17:11
Majeed's Story - 21:25
Speaking Models - 26:15
Wrap-up and Takeaways - 30:00

How to get involved

www.expertsunleashed.com
https://www.expertspeaker.com/

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP47: Talk Triggers with Jay Baer

Joel Erway — Tue, 01 Jan 2019 12:11:52 -0100

"The very best way to grow your business is for the customers of that business to do the growing for you."

On this week's episode of Experts Unleashed, Joel Erway sits down with the world-renowned Jay Baer - bestselling author, speaker, and the driving force behind 5 multi-million dollar companies to figure out what makes people talk about you and your business.

Jay begins with the marketing adage "Advertising is a tax paid by the unremarkable", and dives directly into how vitally important word-of-mouth is for the growth of your business, and the fact that many experts take word-of-mouth for granted instead of cultivating a strategy for it as they would with PR or advertising. In his new book Talk Triggers, Jay posits that every entrepreneur develops a word-of-mouth strategy on accident - and lays out actionable advice for doing it on purpose.

Being "good" isn't enough to make people talk you up. Your customers expect good, and they can find good somewhere else. You need to go further and conceptualize an individual talk trigger that catches your customer's attention and keeps hold.

"The talk trigger does not replace your expertise, the talk trigger supports your expertise."

What exactly is a talk trigger? Jay defines the term as "a strategic operational choice you make that compels conversation", and insists that every expert ought to have a talk trigger. It should be intentional and carefully thought out. He specifically cites DoubleTree's warm cookie ritual and Jessica Pettitt's fitted sheet-folding responder video as golden (and highly effective) examples.

"The most overrated thing in business is praise. Highly overrated. It feels great, but it doesn't teach you anything. What makes you a better expert is negative feedback and criticism. But we're so quick to run from that, and we should be running toward that."

Talk triggers, however, aren't quite as simple as they sound. Jay outlines his process for coming up with a talk trigger in a few steps:

Map out your customer journey - You need a good handle on your customers' perspective. Jay recommends conducting 18 interviews: 6 with new customers, 6 with longtime customers, and 6 lost (or former) customers. Find out what they expected at the outset of your work together and what they didn't.
Talk trigger ideas - Come up with 3-5 good ideas and pick one, then test it for "talkability" (find a way to expose the idea to a control group and monitor your feedback).
3 Question survey - This is your perfect feedback tool. Ask customers if they talked about what you've done together, how they talked about it, and if they mentioned any of a specific list of attributes (including the talk trigger).

Jay then goes into the origin story for Talk Triggers and how important it is to solve the problem of how to get people to tell a consistent story. He reflects on switching from digital media to written media - and then lets listeners in on his own personal talk triggers, including:

His crazy suit game2. His unique business card bottle openers3. Branded Amazon gift cards given to the audio/video crew after every keynote appearance (always appease the audio/video crew)

Jay's advice on talk triggers is absolute dynamite, and with it ends another episode of Experts Unleashed with Joel Erway. If you're hungry for more high-value insight from the world's top experts, take a look at the links below and keep on tuning in!

Some Topics we talk about in this episode:

Introduction - 0:00
Why do talk triggers matter? - 3:00
What is a talk trigger? - 4:40
Examples: 7:05
How to come up with a talk trigger - 17:30
How Talk Triggers came about - 23:00
Jay's talk triggers - 25:15
Wrap-up and Takeaways - 30:00

How to get involved

Visit www.talktriggers.com
Check out www.convinceandconvert.com

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP46: Making Authentic Sales with Peter Frumenti

Joel Erway — Tue, 25 Dec 2018 12:57:24 -0100

"Sales is an authentic conversation. You're learning exactly where a person is, where they want to go, and identifying the gap between the two. If you can fill that gap, it's a simple, easy conversation."

This week on Experts Unleashed, we are talking with Peter Frumenti, the expert when it comes to authentic marketing. Peter is a sales mentor who has mastered an authentic enrollment process and helps transformational experts develop their own sales system. He has helped countless entrepreneurs build a sales team, reduce refund rates, and improve client results.

"We want to take people out of pain... However, when you give someone the space to vocalize and get clarity on their pain, you are serving them at the highest level." - Peter

For many entrepreneurs, sales can be the most daunting part of their business. However, increasing your conversion rate is dependent on your ability to shift your mindset around sales. Effective sales calls are simply authentic conversations with a potential client. When you lean in to find more about where they want to go and learn where they are currently, you will be able to listen more clearly for their pain, which is the gap between the two. Many times ego can get in the way of communicating need. However, most people want a chance to talk about their pain. It is your job to create the space needed for a moment of vulnerability. They have a pain, and you may hold the solution.

"The number one component of building a successful sales team is cultivating an authentic belief in the offer that they are selling."

When we give into to our natural desire to take someone out of their pain, we become inhibited in our ability to fully understand their need. A quick solution, a promise of help, or telling the individual their issue is a quick or easy fix can momentarily alleviate the pain, and thus remove the urgency. A client may be quick to settle for a small "fix" or feel encouraged to figure things out themselves. Furthermore, until we fully investigate the pain, it is impossible to truly know if the services we offer will actually be an effective solution. When you remain in the position of the expert, diagnosing a problem, and strategizing a solution, you will build rapport and trust.

Listen in to the episode to learn more about effective enrollment strategies, common mistakes that you may be making in your enrollment process, and how to build a dynamic sales team.

Some Topics we talk about in this episode:

Introduction - 1:09
Primary Client Struggles - 3:22
The Resistance to Digging into Deeper Questions - 8:25
Framing a Successful Sales Call - 11:52
Primary Causes of High Refund Rates - 23:13
Peter's Journey to Sales Team Mentor - 27:08
Primary Challenges in Building a Team - 32:57
Wrap-up and Takeaways - 42:51

How to get involved

Visit onlinesalesteam6.com/expertsunleashed for instant access to Peter's Client Enrollment Assessment.
Join the conversation on the Experts Unleashed Facebook group.
Interested in webinars? Check out The Webinar Vault to learn more about Joel's subscription services and trainings.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP45: The Power of Mindset with Erin Pheil

Joel Erway — Tue, 18 Dec 2018 10:00:00 -0100

"Let's find out what is causing the pain and get rid of it… if there are specific problems that are holding you back and costing you in terms of time, money, sanity. Let's go in and pull them out so you can be this person without these... heavy weights." - Erin

This week on Experts Unleashed, we're discussing all things mindset with Erin Pheil, founder of MindFix. MindFix helps entrepreneurs and high performers identify and eliminate the roadblocks that are holding them back from being able to achieve what they want to achieve and make the money that they want to make. How many books have you read, or affirmations have you stated, only to continue being stuck in the same behavior patterns you are trying to break? The problem is, you have all of the logical knowledge you need to find success. Your downfall is in the underlying mindsets that are limiting your ability to move forward.

"So often we look at a pain and think about how to treat that problem. But, a lot of times there are lots of other solutions that are connected below the surface or connected through some other channel that can really help you solve the root cause." - Joel

MindFix was birthed from Erin's own experience with overcoming limiting mindsets. The ignored and suppressed lack of purpose in her career manifested in years of chronic pain that drained her of her desire to live. This path led her towards her current work as a mindset coach. Sometimes the most painful events in our lives can actually be a stepping stone on our path towards fulfillment. She discovered the power of identifying the root causes of pain, patterns that limited her achievement, and getting out of her own way to find success and fulfillment.

"If you're stuck, and if you're running into something, even if you've been dealing with it for years or decades, a harsh inner critic or self-doubt or anxiety or fear, the one thing I want to share is that it is possible to truly eliminate those things in a short period of time."

If you find yourself trapped in patterns of behaviors that stand in the way of success in your business, it might be time to investigate the beliefs that may be standing in your way. Connect with MindFix and Erin at mindfixgroup.com and LinkedIn.

Some Topics we talk about in this episode:

Introduction - 1:12
What Does Erin Do - 3:02
Biggest Roadblock for High Performers - 4:08
The Pull of "Never Enough" - 9:38
How to Identify the Need for Mindset Work in Your Life - 15:42
When an Issue is Actually a Symptom of Bigger Issues - 22:23
Pivot Points That Led Erin to Working in Mindset - 26:29
Erin's First Client - 45:02
Wrap-up and Takeaways - 50:48

How to get involved

For more information about Experts Unleashed, and valuable resources visit expertsunleashed.com.
Connect and collaborate with like-minded business owners in the Experts Unleashed Facebook group.
Learn more about our Perfect Expert community here.
Interested in webinars? Check out The Webinar Vault to learn more about Joel's subscription services and trainings.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP44: Finding the Hidden Equity in Your Business with Jake Ulkus

Joel Erway — Tue, 11 Dec 2018 10:00:00 -0100

"Most organizations, when they're trying to generate revenue and grow, keep going down the path they went to that got them to where they are now. They keep trying to add more into that linear path, but on the outside, they're passing these adjacent opportunities and revenue streams that could be built off of congruent offerings… "

What if I told you that your business holds untapped revenue streams that could multiply your assets and income, while giving you a much more efficient ROE? Enter Jake Ulkus. Jake uses Forensic Marketing Analysis to dig deep into your business in order to identify and correctly optimize your unique strengths and assets. This week on Experts Unleashed, Jake is giving us a peek into the work that he does with clients, helping them recognize and utilize the "Hidden Equity" in their businesses.

"To find hidden equity, the first place I look is existing clients as an asset. So I look at Return on Assets (ROA) - net income divided by number of assets. What are you netting per client? Then it's almost as simple and abstract as saying, am I happy with that number?"

The concept of finding "Hidden Equity" focuses on extracting components outside of your prime focus that add value to your business. In order for you to find this equity, you have to recognize that the level of their expertise is not equal to the current level of impact. This takes some self-analyzation of your Return on Assets and Return on Energy. Even when we identify that some changes are in order, we can tend to fall back into old, comfortable patterns. So, for long-lasting results, it can be crucial to have someone coaching us along the way.

"Every single business has the ability to expand their ROA, has the ability to create completely new revenue streams, to double their business, without having to worry about how to net 'new'… it's how you grow those roots. You've got to be able to grow the roots deep. It makes for more sustainability and durability." - Jake

If you have had limited growth in your business, if you feel like you are hustling, but not seeing a significant return on the energy you are exerting, it's possible that you have untapped revenue already present in your business. Jake is all about helping you find those sources, like delivering a roadmap to the bank where you have already deposited a large sum of money. Listen in to this episode to learn more about finding that cash, and how Jake can help.

Some Topics we talk about in this episode:

Introduction - 1:41
What Jake Does - 2:44
The Target Client for Finding Hidden Equity - 6:27
An Example of Hidden Equity - 12:48
How Can Someone Find Hidden Equity in Their Own Business - 19:05
What Led Jake to Where He is Today - 24:52
How Does Jake's Business Empower His Freedom of Creativity? - 37:34
Wrap-up and Takeaways - 42:53

How to get involved

To find out more information about the work that Jake does, visit jakeulkus.com.
To connect with Experts Unleashed, and gain access to valuable resources for free, visit expertsunleashed.com.
Check out our facebook group here.
Interested in learning more about what we are doing with our "Perfect Experts?" Email phil@expertsunleashed.com or check out www.theperfectexpert.com for details. Join us today!
Interested in what Joel does? Did you know we offer live events too?! Watch our webpage, www.thewebinaragency.com for the next event!

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP43: How to Go From $0-6MM ARR in Less Than 2 Years with Colton Bollinger

Joel Erway — Tue, 04 Dec 2018 07:00:00 -0100

"With social media in general, it's just hard to trust anyone. The only KPIs you have are follower numbers and likes, which you can buy and manipulate however you want. It's more about trusting the company or brand handling your story. Social media is a lot more than just posting pictures. People go there for the first impression. Trust has been the biggest thing I think we've been able to establish that helped us in the long run."

This week on Experts Unleashed, we're chatting with Colton Ballinger. Colton runs a wildly successful marketing agency, Jumper Media, that has been gaining an average of 3-5 new clients EVERY DAY for the last two years. He's taken his agency to $6 million in annual recurring revenue. In this episode, Colton talks about how he grew his business and his team, and the value of giving things away for free, in order to gain long-lasting business and trust from your clients.

"This whole business started from doing it for free. Not looking at what I'm going to get out of it, but more so what could this potentially open up for me that I'm going to benefit from down the road...every creative in the world will get mad at you if you give anything away for free because they feel it affects the consumers perception of value. But at the end of the day, I'm not going to hire someone if I really don't trust them and what they do."

Colton began his marketing agency by helping golfers grow their following on Instagram. Colton chose golf because of his experience in the field. This ended up being a genius move, because of the multitudes of business owners who enjoy golfing in their leisure time. This was the greatest source of lead-gen for Colton's business early on. Colton used his expertise, applied it to his business, and gained unbelievable business traction in such a short period of time.

"Figuring out how you can get your customers to prepay for your service or your product in some way, and not forgetting to give before you ask for something is the best form of marketing..."

Colton is a dynamic individual, who is doing big things in the marketing industry. He isn't afraid to be scrappy, and pursue business growth in a unique way. You won't want to miss this episode!

Some Topics we talk about in this episode:

Introduction
Colton and Jumper Marketing
How Many Clients Does it Take to Get $6M ARR?
Adding Value to Potential Clients for Free
Best/Worst Industries to Find Instagram Marketing Clients
Abandoning Monthly Fees and 3xing Monthly Revenue
Wrap-up and Takeaways

How to get involved

Find Colton on LinkedIn or learn more about Jumper Media here.
Connect with Experts Unleashed on Social Media Platforms, and here.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP42: 30x the Sale of Your Business with Anton Kraly

Joel Erway — Tue, 27 Nov 2018 07:00:00 -0100

"If you want to be around for the long term, it's about having the best customer service. It's about building a brand and positioning, not just you personally, but your store as the expert in whatever industry you're selling in. That's how you build something that lasts for a decade or more."

This week on the podcast, we're discussing eCommerce with the drop ship master. Anton Kraly, who launched the online course Drop Ship Lifestyle, is the builder of several wildly successful eCommerce stores, and creator of the podcast eCommerce Lifestyle. Find out more about the world of drop shipping, how to create success in the eCommerce world, and the possibility of a 30x sale of a business whose net profit is only $10,000 per month. What?!

"I would highly recommend everybody thinking about getting into traditional retail, think twice. There's a lot more opportunity online."

The success of an eCommerce business doesn't lie in your ability to provide a wide variety of products to customers, but rather, in your ability to become the expert in one area. Learn the difference between affiliate marketing and dropping shipping, the primary components of a successful eCommerce business, and how Tim Ferriss saved Anton from owning a Pita Pit Franchise.

"That's one big red flag when you're trying to get suppliers with drop shipping. Anybody that calls themselves a drop shipper, or anyone that says drop shipping on their website, they're a middleman. Their money is made through monthly fees or yearly fees and through crazy markups."

You can connect with Anton, find out more about Drop Ship Lifestyle and how to start making money through eCommerce here.

Also, check out Anton's podcast, eCommerce Lifestyle.

If you have ever had any interest at all in drop shipping or building a company to sell, you won't want to miss this episode. It is crammed full of useful information.

Some Topics we talk about in this episode:

Introduction - 0:00
A Brief Primer on Drop Shipping
The Value of "Niching Down"
The Primary Components of a Successful eCommerce Business
The Difference Between Drop Shipping and Affiliate Marketing
Selling eCommerce Stores Successfully
Typical Success Timeline for Individuals Enrolled in Drop Ship Lifestyle
Rewind: Anton's Story of Success
Wrap-up and Takeaways - 30:00

How to get involved

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP41: How to Write a Bestseller to Amplify Your Business with Trevor Crane

Joel Erway — Tue, 20 Nov 2018 07:00:00 -0100

"I think one of the strategies for high performers is they're great communicators, whether it's in copywriting, or influence, or onstage, or in videos, or webinars. Whatever it is, we need to communicate our message to someone else. "

This week on Experts Unleashed, we're sitting down with Trevor Crane. Trevor is a bestselling author, advisor, speaker and the founder of Epic Author Publishing. This guy has found the secret sauce to not only write incredibly successful books, but also help his wife, daughter, and countless others do the same. Listen in to hear more about how Trevor went from bankruptcy, and unsuccessfully trying to write a book for 20 years, to becoming a 10-time #1 bestselling author. 10!

"What is the core mistake that everybody makes? I think typically it's that we're focused on the wrong thing. So it's not that we're not great at what we do. It's not that these are bad books, it's not that their marketing completely sucks. It's just that the focus is on the wrong thing."

Writing a book can seem overwhelming, and maybe even impossible. However, Epic Author Publishing simplifies the process, and helps clients use books to convert sales, amplify income, and find success in their field.

This episode is chalk full of fantastic, practical advice for anyone who is looking to use a book as a platform. Trevor shares that most people are writing the wrong book because they aren't taking the time to test the content as they are creating it. When we write blind, we could be writing a book that no one actually wants. Feedback is vitally important to the success of your book. We don't have to finish a book before we get feedback. On the contrary, we can actually begin gathering feedback before we even start the book. Sound crazy?

"Most people get it upside down. They try to write their book, then do the marketing, then make money, and then find out it didn't meet their mission. I help people with mission, money making, and marketing. And then you make your book. You get your book done fast because you've got clarity and you have a team to help you get it done."

Check out Trevor's website for loads of free content and resources, and for more information on his programs.

"If I'm not your mentor, find someone else who is, and get it done. Learn the magic of how to you put your story into words… so that it can influence people."

Some Topics we talk about in this episode:

Trevor's Superpower
The Biggest Mistake Authors Make
The Secrets to a Successful Book
Trevor's Biggest Moment of Opportunity
How to Connect with Trevor

How to get involved

Connect with the Experts Unleashed community on social media, or on our website.
If you want to write a book, Trevor repeatedly highlights the importance of finding a mentor. Check out his services, and find out if he's a good fit.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

EP40: The Five Pillars of Successful Business with James Friel

Joel Erway — Tue, 13 Nov 2018 07:00:00 -0100

"When you say, 'Oh man, I don't like operations,' what I'm really hearing is, 'I'm good where I'm at, and I don't care about growing this thing…' Because you will never, ever outgrow your own capacity. So, while it doesn't have the sexy name of sales, it is one of the things that actually continues to enable selling and growing the business the way that want."

This week on the Experts Unleashed Podcast, I'm chatting with James Friel about the pillars of successful business, and the importance of systems. James is the creator of The Autopilot Entrepreneur, an absolute master of successful systems, and one of my favorite guys in the world. Too often, entrepreneurs fall prey to the misnomer that success is the finish line. However, success is the starting line. In order to maintain growth, and not be completely exhausted and chained to your business, you need to be able to gain leverage in all areas through effective systems.

"Systems give you liberation and turn your business into an income producing asset that works for you."

The goal of systems is to give you all of the things you really want out of a business, and remove the stress, anxiety, and overwhelm that come from inefficiency. You don't have to be an indentured servant to your business! In this episode we discuss the five pillars that must be in place to operate a successful business, the framework of the Autopilot Entrepreneur, systems as a gateway to more sales, and you'll get to hear the most incredible sales story, maybe even the most incredible story, that we've ever heard on the podcast.

"I see systems as a gateway to more sales. So that's my real drive. I know when done properly, they free me up to be able to sell like I want. I'll be able to grow even more than if I was just manually doing everything all the time"

If you're like most entrepreneurs, you might groan at the thought of putting systems into place. However, If you really love sales, and really love growing your business, you don't have to be an expert as systems, but you do HAVE to put them in place. All of the pillars of your business need to work together, orchestrated like a well-oiled machine, for long-term, sustainable growth and success. Find out more on how to do this effectively on this week's episode.

How to get involved

Visit www.theperfectexpert.com and apply today
For more info about James, visit http://www.jamespfriel.com/

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

The Art Of Negotiation with Wes Schaeffer | #039

Joel Erway — Tue, 06 Nov 2018 07:00:00 -0100

Going into a seminar, you know that there is a beginning and an end to it. Wes Schaeffer believes that repetition is the key to learning. He offers the Make Every Sale program and he gets down and shares all his expertise about it. As an Air Force veteran, author, host, and founder of The Sales Whisperer®, he is filled with so many knowledge about the sales and the marketing game. He talks about some very unique perspective on how to prospect and close deals. One particular thing he discusses is the art of negotiation, bringing in what he calls "the sales dog." Sharing some of the biggest needs people have with sales, Wes gives the four parts to being a professional salesperson as well as the proposal process.

Part 2: Follow Up With Systems Expert, Nic Peterson | #038

Joel Erway — Tue, 30 Oct 2018 06:00:00 -0100

Entrepreneurs in the bootstrapped niche tend to burn their businesses to the ground because they're buried in fulfillment and doing something they realized they hate. Delving deeper into the problem is Nic Peterson, systems experts, relationship builder, master networker, and the co-founder of Mastery Mode. He provides solutions by talking about his method for building systems and thought processes, keeping entrepreneurs safe within their bumpers of smart decision-making. He also tackles strategic partnerships, bringing to light how people can spot and create opportunities together. This episode originally appeared LIVE in our Experts Unleashed Facebook Group! Join our group for more live interviews like this one! Nic and I have recently combined our superpowers and are helping entrepreneurs create and scale their systems and operations while also crafting and defining their marketing messaging. If you are interested in joining our elite group, please reach out to phil@expertsunleashed.com for more information.

How To Turn Bankruptcy Into The Ultimate Lifestyle With Tracy Matthews | #037

Joel Erway — Tue, 23 Oct 2018 07:00:00 +0000

Entrepreneurs have unique challenges. It can be hard for some while harder for others. Starting out her business journey feeling alone, Tracy Matthews shares how she took her company against the challenges - from bankruptcy to the expert's curse - and came through it all. She is a jewelry designer, mentor to creative visionaries, and host of the top-rated Thrive By Design podcast. Talking about the lessons she learned along the way, she gives great insights and inspiration on how you can monetize your expertise and passion. Everybody has their own pivot points and that is why it is necessary to grab those opportunities and become a visionary. Find hope in Tracy's resilience and determination and never take for granted the people who can give you a second set of eyes to point out what you need to work on.

The Onboarding Process with Dan Morris | #036

Joel Erway — Tue, 16 Oct 2018 07:00:00 +0000

Running a business can be unpredictable at times. We often find ourselves confronted by the question, "What do I do next?" which is ultimately a productivity killer. Dan Morris is all too familiar with this problem. As a dedicated problem solver, he helps teams succeed by talking about onboarding processes. He owns Mindracer Consulting, a consulting firm focused on helping entrepreneurs sell more, stress less and scale profitably, as well as an entrepreneurial growth hacker. Dan talks about the importance of investing in people and their communities within the company in order to have something sustainable. Taking a unique perspective, he says businesses need not only a closer but an opener as well, someone who's able to find an area that is challenging and working on how to solve that to keep the company from burning out.

Practicing Gratitude And Understanding Mindfulness with Teddy Droseros | #035

Joel Erway — Tue, 09 Oct 2018 07:00:00 +0000

There are literally unlimited things to be grateful for. Just like getting good at basketball or whatever you can get good at, you can get good at being happy. It's a skill. The more you take the time to practice gratitude and look for the good things around you, the more it makes your mind stronger and the more it increases the probability of you seeing new things. Teddy Droseros, founder of Grateful Peoples, created a Gratitude Journal that is being used for a few social initiatives. Thousands of kids and schools around the country are starting their day with one of these journals and writing down something they're grateful for every day. Teddy says we have new experiences every day. If you train your mind to think about gratitude, it snowballs in the positive direction.

Turning Your Expertise Into Income with Michael Zipursky of Consulting Success | #034

Joel Erway — Tue, 02 Oct 2018 07:00:00 +0000

Dive deep into turning your expertise into income with Michael Zipursky, CEO of Consulting Success. He takes us into how he has built and sold multiple businesses and imparts the lessons he learned from all those experiences, giving very sound advices that you can implement into your business as you start to seek out new opportunities and grow most especially in the consulting world. He walks us through with his company's processes that set them apart from other marketing firm houses—client clarity, magnetic messaging, marketing engine, and strategic offers and POI positioning. Showing us the value of realizing potential, he believes that opportunities are everywhere and we are capable of seizing them.

How Tim Craggette Generated $40k In His First Venture After Leaving A Cushy Federal Job | #033

Joel Erway — Tue, 25 Sep 2018 07:00:00 +0000

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He shares how he created an opportunity for himself, what he did differently, and how he was able to get the attention of people who helped him along his journey in a very short amount of time. As a media expert, he talks about how he helps people to be media-ready as he gives the benefits of media to experts and individuals and how is it translating to sales. He imparts deep knowledge on podcasting, radio, and overall content creation, putting forward the value of showing what you know not only for yourself but for the enrichment of others as well.

The Value Of Social Capital with Jordan Harbinger | #031

Joel Erway — Thu, 20 Sep 2018 07:00:00 +0000

Your network is literally the most valuable asset that you can ever build. No matter what happens in your life, you could rely on that network to help you out with where you are. Jordan Harbinger, "The Larry King of podcasting," calls it the social capital. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. After hosting a top 50 iTunes podcast for over a decade that enjoyed nearly four million downloads a month at its zenith, Jordan has embarked on a new adventure: The Jordan Harbinger Show. When he left his old company and started the Jordan Harbinger Show and Advanced Human Dynamics, he had to essentially start from scratch with only his talent, his hard work ethic, and his network, which is by far his most valuable leverage. Jordan shares his journey from being an intern at the embassy in Panama to doing a podcast and multiple shows on big networks, and finally starting his very own show, stressing the importance of digging up the well before you're even thirsty, which means preparing and creating relationships before you ever need them.

Julia Deaver from Impact Summit, An Expert in the Event Space | #032

Joel Erway — Tue, 18 Sep 2018 17:05:02 +0000

Julia Deaver is the Co-Founder & Executive Director, Impact Summit Author, Event Designer & Producer

Julia has 12+ years experience directing and producing high impact events that empower, inspire and connect. Including large-scale conferences with Jumping Turtle, LLC, The Women of Light Convention, and Hello Lovely Events. Former PR Non-Profit Director at IMNO.com. Julia partnered with UNICEF, Operation Underground Railroad, Crowdrise, and other charities for International Fundraising events. As a consultant, Julia increases sales, marketing, and media campaigns, directs social media promotions, enhances companies brand and image.

This year the Impact Summit is in SLC on Oct. 13th at the Marriott Downtown-City Creek from 8am-6pm.

[I'll Be There presenting!!]]

Join Us for this One Day Business Conference designed to help you find the power to Lead, Influence and Inspire. We have a huge lineup of presenters that are sure to help any business professional find their personal brand, take their career to the next level and have an impact in their organization and life. We would love to offer a special discount just for the listeners of the podcast, please use discount code "UNLEASHED" all caps for an extra 15% off, but hurry, tickets are going fast and we want to see you there! Contact Julia@influencerinc.co if you're interested in sponsorship or vendor opportunities.

Ron Reich's Journey From Corporate Lawyer, To Dating, Martial Arts, And 7-Figure Launch Consultant | #030

Joel Erway — Tue, 18 Sep 2018 07:00:00 +0000

Real-time marketing is important. That's why business and training consultant Ron Reich says launches and promotions should be a part of everyone's business. Ron is a former lawyer turned entrepreneur whose mission is to help people master the game of life and accomplish their most deeply important goals. He believes that an amazing happy life begins with mastering the foundational habits of exercise, sleep, proper diet, and meditation. Ron explains how he was able to spot and seize new opportunities throughout his career as an entrepreneur and became a seven-figure launch consultant.

Building One Dream To Support Another with Andrew Hand | #029

Joel Erway — Tue, 11 Sep 2018 07:00:00 +0000

As a true expert, you always have to figure out how to spot and create opportunities. Transformational speaker and recording artist Andrew Hand is doing just that. Andrew is building one dream to support another. Music has always been a big part of Andrew's life so he decided to put a band together. His end goal is to have stadium-worthy songs, and inspirational speaking is the way to help support that. Andrew shares that music has been a tool to start bringing him back to that state of joy, fun, and energy we had as kids. He wants to make songs that are about having a positive difference and have a message of hope, love, and self-acceptance. He wants to get his band and his songs out into the masses. Andrew tells his story of how he's leveraging his expertise to get his message to the masses.

Henry Kaminski on Branding And Designing Your Client's Experience | #028

Joel Erway — Tue, 04 Sep 2018 07:00:00 +0000

Brand is probably one of the most important components of a business. It is what people associate with and it is what your business stands for. Finding your brand is not as easy as sticking up a logo in front of your products. According to Henry Kaminski, it is much deeper than that. As a brand expert and founder of Unique Designz, he explains the value of finding your brand from the very core of the business, highlighting honesty and knowing the message that you want to send. With years of experience, he tells the story of how he got into the path of being a successful entrepreneur, from working with big names like Bon Jovi to overcoming struggles and calamities. He shares his thoughts about ideal clients as well as give some advice on budgeting and how to evolve when the market undercuts. Henry believes that building a successful business and brand needs to stem from your passions.

Million Dollar One Person Businesses w Elaine Pofeldt | #027

Joel Erway — Tue, 28 Aug 2018 07:00:00 +0000

Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees (Random House, Jan. 2, 2018). Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain's New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit. She is also a ghostwriter. As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine's annual business plan completion. Elaine graduated from Yale University with a BA in English. She lives in in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga and running.

When A Psychology Professor Meets Business w/ Dr. Lizette | #025

Joel Erway — Tue, 21 Aug 2018 07:00:00 +0000

Dr. Lizette is an award-winning psychology expert for high-achieving career women. She helps ambitious women make big bold moves, have better balance in business and life, and step up with confidence in their zone of brilliance.

Links: https://drlizette.lpages.co/speaking-page/

How To Run Your Business Like Clockwork with Mike Michalowicz | #026

Joel Erway — Tue, 21 Aug 2018 07:00:00 +0000

Many solopreneurs or entrepreneurs who are running small teams don't know how to get ourselves out to operate on the top down. Business makeover expert and keynote speaker Mike Michalowicz says if you want to eliminate the stress within your business, you have to create business systems. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor and proceeded to lose his entire fortune. He started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the Profit First formula, a way for businesses to ensure profitability from their very next deposit forward. Mike is now running his third million-dollar venture. He shares how you can set your priorities and ultimately set up and run your business like clockwork.

Who Are You?: Learn How To Harness Your Power And Use It For Good with Katie Richardson | #024

Joel Erway — Thu, 16 Aug 2018 07:00:00 +0000

Have you ever experienced where you can attract people to you? You feel unbeatable and on top of the world. Even though everything's not perfect in your life, you can handle it and deal with it when you know how to approach and overcome whatever it is that's in front of you. Katie Richardson has experienced this in her life, in her business, and at home. Katie is a speaker, author, and life coach, but she is also a mother of four and happily married. She discovered she has a gift, ability, and a power when people repeatedly ask her, "Who are you?" People seem to sense something about her and want to know about her. She says when you know and understand who you are and what you're capable of, you can get over any hurdle and make a bigger impact in the world. Katie shares how she built a super successful eight-figure per year business and talks about her mission and what she does for her clients and her business.

Building Million Dollar eCommerce Businesses And Outsourcing w/ Nathan Hirsch | #023

Joel Erway — Tue, 14 Aug 2018 07:00:00 +0000

Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts around the world.

Links: https://www.facebook.com/FreeeUpMarketplace/

From Safari Guide To Fortune 500 Operations Expert w/ Adrienne Dorison | #022

Joel Erway — Tue, 07 Aug 2018 07:00:00 +0000

Adrienne Dorison is the CEO of Run Like Clockwork, a training + operations consultancy that equips entrepreneurs to design a business that runs itself. Adrienne has helped hundreds of businesses — from Fortune 500 corporations to fast-growth startups — expand profit margins and cut costs in 90 days or less through the power of operational efficiency. RLC was designed to enable passionate leaders to step up and achieve more {while doing less}. Adrienne lives in St. Petersburg, Florida with her dreamboat hubby + their 2 sweet pups.

Links: www.runlikeclockwork.com

Selling Businesses And Building Million-Dollar Ad Companies W Former Engineer Mikael Dia - #021

Joel Erway — Tue, 31 Jul 2018 07:00:00 +0000

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what's working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. To learn more, go to: www.funnelytics.io

How To Land $25,000 Gigs With Only Your Internal Network w/ Copywriter Merel Kriegsman | #020

Joel Erway — Tue, 24 Jul 2018 07:00:00 +0000

Merel Kriegsman is a high-end copywriter to influencers, visionaries, and bestselling authors - making them (virtually) beyond compare with high-converting copy and messaging that gives total strangers full body chills. Merel lives on a farm in Canada - so everything she does comes wrapped in a "fresh perspective" and with an undeniable "cool factor".

Learn more here: http://www.merelkriegsman.com/

Interpreting Dreams And Artificial Intelligence w/ Sansan Fibri | #019

Joel Erway — Tue, 17 Jul 2018 07:00:00 +0000

Sansan Fibri has 15+ years experience in film & tv. A year ago, after being validated as a finalist for Apple's competition series, "Planet of the Apps", she founded her company, DreaMe. Based on empirically proven Jungian methods, DreaMe is the ONLY AI-powered Dream Interpretation app, Psychotherapist-Matching platform and a Global Wisdom Bank of Dreams. DreaMe's mission is to help people all around the world gain significant self-insight by decoding their own dreams and by making professional help more accessible and less costly. To improve not only the quality of sleep, but also the waking lives of millions of people, and to revolutionize the way people dream.

Learn more here: dreameapp.com

Contact Sansan: @dreameapp

Transforming An Underserved Teacher Market w/ Dr. Lindsay Padilla | #018

Joel Erway — Tue, 03 Jul 2018 07:00:00 +0000

College professor turned entrepreneur!

From "accidentally" starting her first entrepreneur venture to successfully turning aspects of her passion into her OWN business.

Truly a great interview, thank you Lindsay for spending time with me and sharing your story!

Want to learn more about Lindsay, check out her website here: http://www.lindsaympadilla.com/

From A Burned Out Mainstream TV Producer To Living A Fulfilled Life w/ John DeMato | #017

Joel Erway — Thu, 28 Jun 2018 23:57:43 +0000

John A DeMato is a lifestyle portrait photographer and image content creator who works with high level entrepreneurs and thought leaders. He produces high quality, highly-captionable images that present informational, entertaining and inspiring aspects of their brand to their followers.

Pretty cool niche, right?

More than just a photographer, John sets his clients up for success beyond the portrait session by educating them on how to best LEVERAGE their image content for websites, social channels, blogs, publications, etc.

How This One Thing Creates Opportunity Every Time w/ Dr. Karen Litzy | #016

Joel Erway — Tue, 19 Jun 2018 07:00:00 +0000

Dr. Karen Litzy is a physical therapist, successful podcast host, and owner/operator of a concierge Physical Therapy business in New York City, where she treats patients in their homes or work place.

In this episode, Joel chats with Dr. Karen about panic attacks, podcasts, and program creation. And how she's leveraged existing assets to build an entrepreneurial empire that flourished from taking risks and building relationships.

Episode Discussions

What Karen's done to launch multiple successful programs
Info product creation and validating business ideas
How she's built a thriving business leveraging her podcast
The one lesson she learned that repeatedly lands her new clients
How she attracted high-end CEO clients when just starting out
How Karen grew a following and influence
The pitch that got accepted and landed her international speaking gigs
How a blurb in a flyer generated over 20 new clients
Panic attacks when you take the leap
Creating your own luck by working hard
Risks are at the core of entrepreneurship
The simple actions Karen took to learn about running a business
If you try to do it all, it'll keep you small
Asking clients for business advice
What inspired her idea to help therapists create their own businesses
How and why she got into physical therapy
The common thread amongst leaders and influencers
Knowing when it's time to go out on your own
Why you shouldn't hesitate to be honest and vulnerable

[4:49] Starting line: Karen left her job at a hospital and moved from Pennsylvania to NYC to live with a girlfriend because she 'thought it'd be fun.'

[6:19] Entrepreneurial bug: She couldn't find a physical therapy job she liked so she took a job as a personal trainer and it ignited her entrepreneurial spirit.

[7:21] For a year, she worked full time at a gym, building relationships and making connections.

[11:19] First client: Karen was working at an outpatient clinic when someone from the gym sent her a referral who became her first concierge client.

[13:47] "It was the sheer exhaustion of working too many hours a week that prompted me to say, 'you know, I think I've had enough."

[15:05] As she worked part time at a friend's clinic, she started seeing more side clients.

[15:46] "I had a full-on panic attack when I decided to let go of those 8 hours and do this whole thing on my own."

[16:50] Continuing education: Karen read business books, took Marie Forleo's B-School, and asked her CEO clients for business advice.

[17:57] One piece of advertising advice from a client that produced over 20 new clients.

[20:32] Accepting help: "Your current clients are your biggest advocates and if you're not leveraging them, there's definitely lost opportunity there."

[21:12] If you try to do it all, it'll keep you small.

[22:39] Pivoting into program creation: The same questions kept cycling in her social media groups and emails so Karen put herself out there and started helping.

[26:43] Seeing opportunity: 65% of physical therapists are women but there are very few women teaching them how to be successful entrepreneurs.

[29:52] Business idea validation: An online program Karen launched 3 years ago successfully helped people grow their businesses.

[32:12] Growing a following: Karen's audience comes from a podcast she launched in 2011 and a large social media presence.

[39:28] "It's been fun. If anyone ever said to me even in 2016 that this is where I'd be now, I'd say you're crazy."

[40:08] The pitch that avalanched more speaking gigs.

[43:01] Being honest and vulnerable allows you to create deep relationships and open doors.

[46:25] "Say yes to as much as you can until you have the luxury to say no."

Connect with Dr. Karen:

Karenlitzy.com

Podcast.healthywealthysmart.com

Instagram

Twitter: @KarenLitzyNYC

Quantum Physics, Health and Everlasting Learning w/ Dr. Stacy Berman | #015

Joel Erway — Tue, 12 Jun 2018 07:00:00 +0000

If you're not evolving personally or professionally, you know it. Symptoms include: boredom, depression — just overall dread. For Dr. Stacy Berman, it felt like it was 'killing her soul.' Stagnancy is the bane of entrepreneurial dreams.

In this episode, we spotlight Stacy Berman, doctor of natural medicine and founder of the luxury supplement line, System by Stacy. She gets real about what it's like to uproot from a successful 16-year business and launch her dreams into shadows of the unknown.

If you're considering starting something new or different, hit play to learn why you should follow that urge to grow. Always.

Episode Topics

How Stacy organically grew her community without advertising and ways she leveraged those connections
The psychological experience that alleviated her chronic back pain
Challenges of building and scaling a supplement company
How she could tell she was on the right path with her company and when it was time to move on
Why ideas are worth exploring (even if they bomb in the long run)
Fighting weight gain in your 30's
Leveraging education to sell products and services
How Stacy unknowingly performed market research and developed a viable product
The shell-shock of pivoting into something new
Links between negative self-perception and not living your purpose
What you'll learn at Quantum University
Stacy could've very well invented CrossFit
What working with women for nearly 30 years has taught her about self-perception and how it inspired her new book
Driving sales with touchpoints and brand differentiation
Resist the urge to hire your relative

[4:10] Stacy got her Ph.D. in 2017 but believes she's been on this path her whole life.

[4:44] Starting line: She worked as a master trainer for gyms throughout NYC while earning her bachelors in psychology and health education.

[6:14] Bodyweight movement and functional exercises are Stacey's specialty, influenced by her background in martial arts.

[7:02] "I think that I like to get people to that point of realizing they can do a lot more than they think they can...it extends beyond just the physical."

[9:20] Seeing opportunity: After observing two major groups of gym-goers, she knew there was a better way to approach fitness.

[10:14] Genesis of Stacy's Bootcamp: In 1999, she trained a few one-on-one clients in various parks and distributed business cards to curious onlookers. Stacy's Bootcamp was born.

[12:05] Building relationships: Stacy's Bootcamp evolved from a business into a network and community.

[13:15] Major shift: Because it was new and one of the first boutique fitness classes in the country, Stacy got a lot of press coverage.

[14:08] Organic growth: Her class grew with zero advertising. Just referral, word of mouth, and media coverage.

[14:59] At a standstill: After 15 years, Stacy felt stagnant as an entrepreneur and a professional. "I felt it some ways like [Stacy's Bootcamp] was killing my soul."

[17:12] Knowing when to pivot: She wanted to explore other components of health than physical exercise and went back to school in 2014 for her doctorate in natural medicine.

[18:28] Transitioning into nutrition: Stacey's System came from part professional observation and part personal need.

[22:11] Starting a supplement company: "I would completely say it was scary as f*ck!"

[23:14] Shell-shocked: For 6 months, Stacy didn't know how to define herself. All she had was a belief in herself and a passion for the product.

[24:33] Leveraging connections: Her opportunities emerged from relationships established in her boot camp. "It was all very organic. I found the right people at the right time and they introduced me to the right people at the right time."

[28:54] Quantum university teaches explains "woo-woo" practices through a scientific lens.

[30:20] Opportunities in education: Going back to school helped establish brand credibility and trust. People are more willing to listen and buy in.

[32:21] Going to school to learn about quantum physics and starting a business —that sounds hellish. "It was! At certain points, I was like, 'what am I doing?!"

[33:07] At a meditation retreat, Stacy's back completely released and never hurt again.

[35:30] Overcoming hurdles: Hiring relatives and mental breakdowns.

[39:53] Leveraging expertise: Love Yourself Naked: The Science of Self Perception, Spirituality, and Weight Loss is Stacey's book in the works.

[41:52] Underlying goal: "Get women to recognize they're pretty awesome people and go forward in life as the badass goddesses they are."

[44:13] Key entrepreneurial trait: we never stop learning.

[47:14] Stacy's #1 piece of advice you probably need to read: "Just go for it. If you waited until everything is in line, you'll probably never make it."

Connect with Dr. Stacy

TheSystemByStacy.com

Stacy@ThesystembyStacy.com <-- stellar health consulting

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group where you'll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

TEDx Talks and Leadership - How To Win With Words w/ Tricia Brouk | #014

Joel Erway — Tue, 05 Jun 2018 07:00:00 +0000

Tricia Brouk is a multi-facetted expert who translates her experience in film and theater to the public speaking landscape. As the executive producer of TEDxLincolnSquare, she helps speakers excavate their stories for inspirational gems and polish them into impactful and powerful talks.

In this episode, Tricia speaks on what it takes to deliver a memorable Big Talk, her path to becoming a successful TEDx organizer, and how she gets to the heart and soul of ideas worth spreading.

Episode Topics

How Tricia's personal training business survives in a saturated market
Ways to completely support who you are as an artist or creative
A behind-the-scenes look at organizing a TEDx talk
Tricia's clever technique that leverages exhaustion to extract The Big Idea
The art of public speaking and getting speakers to open up
Open doors and opportunities for TEDx speakers
What separates a TEDx talk from a typical keynote
Tricia's process for helping speakers deliver authentic messages
The difference between producing and directing
Experts curse and canned answers
What makes a successful director and leadership's role
Creating a unique process that attracts attention and clients
How Tricia gets clients through her podcast
Active listening to hear the message behind the message

[3:45] Starting line: Tricia came to NYC without a safety net and didn't want to be a starving artist. She started her own personal training company which enabled her to make money while she pursued the performing arts.

[5:37] Started The Big Talk by accident when a friend asked her to direct her TEDxSyracuse.

[7:25] First TEDx event: Applied for TEDx Lincoln Square and put on her first event 2 years ago followed by her second event in March 2018.

[10:09] Recipe for success: Whether she's working with clients or speakers, she shows up fully.

[11:05] Standing out: Because NYC's personal training market is so saturated, Tricia brought on a personal chef service as added value to Brouk Moves clients.

[13:09] "I had to figure out how I was gonna [pursue performing arts] without having the constraints of somebody telling me when I had to be in an office."

[13:54] Transitioning passions: Tricia ended her dancing career with an hour-long solo performance in 2007. She wanted to write, direct, and choreograph.

[18:45] Opening doors: In 2005, A friend of Tricia was teaching John Turturro Pilates. Later, he asked her to choreograph his movie starring Christopher Walken and Susan Sarandon.

[20:55] "If you want to be a prolific artist, working at a restaurant is absolutely acceptable but it's a time suck."

[22:27] What goes into directing a TEDx talk and Tricia's process when working with speakers and actors. Create a safe space - so they can become vulnerable and deliver an authentic message.

[24:40] Tricia's first TEDx speaker was Petra Kolber and her talk was "The Perfection Detox."

[26:21] TEDx opportunities: Giving a TEDx talk earns you immediate credibility and opens doors to future speaking gigs.

[27:54] TEDxLincolnSquare's origin story: Tricia went back to directing her own shows and didn't think she'd continue working with speakers.

[28:59] Starting a podcast: To help her build an online presence, she hired a visibility strategist who connected her with John Lee Dumas. He encouraged her to start a podcast and The Big Talk was born.

[30:06] Becoming an expert: On the podcast, Tricia interviewed 15 TEDx organizers about what it means to be an organizer. She attracted speakers who were interested in giving a TEDx talk.

[31:30] "So that's how I became a TEDx organizer...I needed a place to put my speakers."

[33:05] Leveraging exhaustion: She's able to extract the big idea from her clients after a rigorous 2-hour active listening session.

[36:43] Leadership is everything: "If I can't hear what you're saying as a director, I will not be able to direct you in a way where that scene is completely truthful."

[37:49] "What I've noticed over the course of the past 8 years of working with entrepreneurs and experts is people don't realize what their own superpower is. They think it's one thing but it's really something different."

[39:04] Bringing talks to life: The Blueprint session involves 3 x 5 notecards and gives the speaker clarity on their true message.

[41:42] What's next for Tricia: Creating a masterclass series called The Fearless Speaker coming fall 2018, season 9 of The Big Talk, and opening applications for TEDxLincolnSquare in September 2018.

Connect with Tricia

Tricia@thebigtalknyc.com

TheBigTalkNYC.com ← download "The Art of the Start" for free!

Brouk Moves

The Big Talk podcast

Perfection Detox - Petra Kolber

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group where you'll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

Seeing the Light No Matter What - Even When You're Facing Repossession w/ David Schloss | #012

Joel Erway — Tue, 22 May 2018 07:00:00 +0000

No one is exempt from the growing pains of starting and running a business. No matter how much you've got it made. Some of us even hit rock bottom. More than once. Ironically, those experiences are the chisel that shapes rocks into rockstars.

In this episode, we spotlight David Schloss, owner and operator of Convert ROI — a multi-million-dollar advertising agency specializing in social advertising. He shares an inspiring journey full of entrepreneurial ebbs and flows including his near bout with bankruptcy, and the fateful Google search that started it all. Good luck walking away from this episode without feeling like you can move mountains.

Episode Topics

How David discovered his passion
Dealing with massive spikes and massive downfalls
What is SEO?
When we block our own potential
Why personal development is crucial to entrepreneurs
There's a hot market for course junkies!
The best way to get your foot in the door as a new service-based business
The art of client retention
Why David's business fell apart twice and how he recovered
How David got his 1st client ranked #2 on Google in 5 days
What good client communication looks like
Developing a non-salesy sales pitch
The disadvantage of being a digital native
How he landed his first $750 per month client
Turning a local network into $10.5K in recurring monthly revenue in 4 days
How David successfully rebranded his agency and himself
The building blocks of operating a successful agency
Handling a Facebook bash with grace
Inspirational advice for the struggling entrepreneur

[4:45] Starting line: When David was a freshman in college, he Googled ways to make money online. He taught himself how to use WordPress and build Web 2.0 properties.

[7:49] First sale: Six months later, he launched an affiliate site and signed up for Clickbank. He made his 1st sale after 90 days. His goal was $3k/mo.

[12:18] He purchased and reviewed 50 products from Warrior Forum over 9 months.

[15:56] "When I made that commission sale it was like the beginning of this newfound addiction."

[17:38] 10xing: Built a gigantic network of 10-page websites using the same framework.

[18:49] Gaining momentum: At age 19, he had 50 domains on a massive dedicated server and was making $2,200/mo.

[19:34] Discovering passion: "I felt like I was becoming an engineer because I was having to constantly coordinate stuff and figure out where it came from, but it was fun. And that's when I noticed, 'Wow I'm really passionate about this stuff."

[21:39] Local networking: He mentioned he ranked websites to another member at a club meeting, eventually landing him his first client. "All I had to do was put it out there."

[22:50] First Client: David got his client's video ranked locally at #2 within 5 days. That became David's 1st case study and repeat client at $750/month.

[26:22] He performed the exact same process for nearly a dozen others over a year.

[29:03] Pivot point #1: From 2008-2010, two people told David to get away from SEO and get into paid ads. He went all in.

[31:11] Growing pains: During his first few years doing FB Ads, his business fell apart twice because of his sales process and inability to communicate with clients.

[32:42] Hard times: His business lost sustainability so he got a job and worked 30 hours a week for 2 years.

[33:28] All or nothing: In 2014, business went down then up and stabilized. He quit his job and went all in with no savings.

[34:34] He still didn't know what he was doing wrong and was close to bankruptcy with zero clients.

[35:16] Rock bottom: "On Halloween of 2014, I just remember sitting on the floor, crying my eyes out thinking 'wow I can't even afford buying candy for kids 'cos I have nothing." David was 7 days away from having his car repossessed and being evicted.

[35:52] Pivot point #2: On 11/1/14, he sent a message to all 750 of his Facebook friends offering to audit their ads in exchange for one piece of advice. He did 77 audits in 3 days—7 of them became $1500/month clients.

[38:07] Perfect pitch: "It was the starting point of me believing in myself because then I was like 'oh my god, I figured it out. I know what I need to say!"

[40:46] "There's so much opportunity sitting literally within your immediate circle that if you just ask, you'd be surprised at the results you'd get."

[42:20] Expert's Corner: David on Discovering and Reaching Your Potential

Evaluate who you are and your values
What do you like to work on?
Who do you want to work with?
Analyze where you are and where you want to be
Hold yourself to it
Realize it's a journey and the adventure's supposed to be fun

[43:53] For those struggling: "It's OK. It's part of the process. Trust the process and keep doing what you need to do because eventually you'll break through and you'll get exactly what you want."

[44:28] How David successfully rebranded his agency and himself.

[44:55] How he got the idea to do a case study a month including one in late 2017 that lead to hundreds of people contacting him.

[48:24] Challenge, discomfort, growth: The more David put himself in massively uncomfortable situations, the more his business grew.

[50:16] Finding your passion and vision as a service provider.

[52:06] Why mindset and personal development as an entrepreneur is important: "…Because you're gonna go through some crazy sh*t."

Connect with David

Joel@thewebinaragency.com

Instagram: @DSchloss925

David@convertroi.com

David's Epic Case Study

What'd you think? Give Joel some feedback on this episode, yeah?

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group where you'll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

From Selling Wristbands to Being Backed By Multi-Billion Investors w/ Nathan Resnick | #011

Joel Erway — Tue, 15 May 2018 07:00:00 +0000

Nathan Resnick went from selling Livestrong bracelets in middle school to founding Sourcify —the fastest growing B2B sourcing platform backed by Y Combinator. He started Sourcify a year ago and has since helped thousands of different companies bring their products to life.

In this episode, Nathan reveals how to spot opportunity in creating and sourcing products as well as what it takes to make it as a product-based business.

Episode Topics

E-commerce, e-commerce, e-commerce
How Nathan got the idea for Sourcify
Uncovering opportunities in creating and sourcing products
Nathan's business model and marketing strategy
Knowing when to pivot in business
What it's like applying to and getting backed by Y Combinator
Financing as an opportunity in the supply chain
The single most impactful experience that lead to Sourcify's success
Purchasing and profiting from manufacture runoff
The one quality every entrepreneur must have to be successful according to Nathan

[4:41] Starting line: In middle school, Nathan noticed the Livestrong bracelet trend and realized he could buy them in bulk online. He resold them to his friends for a "pretty good margin."

[9:05] Evolving Entrepreneur: Early in high school, he made money sneaker hunting for his friends.

[10:53] During his junior year, he spent a year in China as a foreign exchange student. He'd go to local markets and purchase runoff units at a steep discount then resell them online for a "very hefty" margin.

[13:14] Bitten by the bug: Nathan saw how products were produced on the ground floor. "As that dynamic grew, I always wanted to create my own product and felt the urge to. I didn't wanna sell someone else's product."

[13:30] First invention: In college, he invented the 1st leather watch strap without holes and grew it to a 6-figure store on Shopify the 1st year. As the company grew, he attracted media outlets like Huffington Post and Entrepreneur.

[14:56] Seeing and solving a problem: After people started asking how he produced products overseas faster and more effectively, "We realized there was a huge opportunity to create a platform that would streamline that manufacturing process." Sourcify was born.

[18:40] There has to have been a problem on the manufacturing side...?

[19:45] Seeing opportunity: How Nathan discovered that low-quality leads were a problem for manufacturers.

[22:15] First-hand experience: What it's like applying to Y Combinator...and getting accepted!

[27:26] Winning business model: "There's obviously a lot of ways to manufacture products...but our approach is different and our mindset behind what we do is a lot different — and that's what sets us apart."

[30:54] "It took Dropbox 11 years to go public. A lot of these billion-dollar companies that people think happened overnight happen actually over 10+ years."

[31:13] Growth strategy: Sourcify's growth is fueled by providing value through content marketing (webinars, blogs) and SEO.

[33:05] Single out the most impactful experience you had that lead to your Sourcify success: "People talk about passion, determination, and motivation but if you don't have the ability to get back up when someone says no to you, then you're not gonna be successful."

[34:50] Points of conflict: "You have to be excited about what you're doing or you won't be as determined to work as hard."

[35:40] Show recap.

Connect with Nathan:

TrySourcify.com <-- tell him you heard him on EU!

Twitter

How to Get Paid to Solve Your Own Health Problems w/ Maggie Berghoff | #010

Joel Erway — Tue, 08 May 2018 07:00:00 +0000

Maggie Berghoff epitomizes what it means to be an expert. She had an existing problem, solved it, healed, and developed a passion to help others do the same. Today you'll find her working with high-end entrepreneurs and celebrity figures, helping them optimize their health for an optimal life. All because she knew how to leverage her experience.

In this episode, functional medicine expert Maggie Berghoff explains how her health struggles paved the way to working with 7 and 8-figure entrepreneurs.

Episode Topics

Common health pitfalls of busy entrepreneurs
Flaws in the US healthcare system
How Maggie's mentor protocol reversed her autoimmunity
What is functional medicine?
6 environmental stressors that impact health
How Maggie attracted high-end clients
Intuition, self-awareness, and being your own advocate
Clicking with the right mentor
Environmental optimization for better health
How Maggie finds her best clients
Is coffee good or bad?
Experts corner: Maggie on hiring a health practitioner

[4:54] Starting line: When Maggie was 22, she was going to school to be a nurse practitioner when her 'body cracked.' Multiple doctors were unable to diagnose her health ailments.

[7:57] Dr. Doom: A specialist diagnosed her with a rare kidney disease and told her nothing could be done. She was prescribed IV therapy 3x a week for the rest of her life…then scheduled to see him again in 6 months.

[8:35] Tipping point: "After that, I got in my car and bawled my eyes out and knew that I'm the only one that cares enough about me to go the extra mile and figure this out."

[11:02] Lightbulb moment: Her Aunt was seeing a functional medicine doctor at the time and Maggie discovered it was everything she wanted.

[11:39] Hiring a Mentor: She was trained as a functional medicine practitioner and hired a functional doctor to mentor her. He taught her unique practices that aligned with her beliefs.

[14:12] Business model development: Maggie started planning her future in functional med during her maternity leave in January 2017.

[15:17] Turning point: "I have an obligation to spread my words with people who are struggling and still going to traditional medical doctors for these things and decided enough is enough."

[18:16] Healthy Transformation: Within 6 months of following her mentor's protocol, Maggie's symptoms disappeared. She also got pregnant after thinking it wasn't possible.

[21:17] "That's the true definition of an expert...you have to be the spitting image of what your clients want to become."

[23:28] First client: Paige was a 22-year-old woman who struggled with skin issues and bloating. They met in a sauna at a gym.

[24:56] Ideal client hunting: random situations, in-person relationships, and referrals. "Warm network will always be the best clients because they know, like, and already trust you."

[25:34] Client satisfaction: Paige's skin and bloating issues went away within a week of working with Maggie.

[26:42] Sacrificing security: Maggie left her secure nursing job to pursue her passion full time. "Even though I see less people, I'm making way bigger of an impact than I did seeing 50 people every single day, giving them pills at the hospital."

[28:07] Shift to 8-figure clients: Through networking and mastermind events, she started attracting a mix of high-end entrepreneurs, socialite women, and successful executives.

[32:08] Coffee talk: Maggie shares her expertise and gives it to us straight…is coffee good or bad?

[34:09] Experts corner: Maggie on hiring a health practitioner

Mass programs may offer steps that don't apply to your life
Hire a clinician you trust that does 1on 1 so you get the attention you need
Direct attention makes it easy for you to follow protocol
"They're like a micromanager for your health."

[38:46] A glimpse into Maggie's Balance Protocol and what it's like to work with her.

Connect with

MaggieBerghoff.com <--schedule a free consultation!

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How to Leverage Strategic Partners to Sell An 8-Figure Expert Business w/ Sohail Khan | #09

Joel Erway — Tue, 01 May 2018 07:00:00 +0000

Sohail Khan has a lot to be proud of. Like his title as the world's top joint venture expert or leveraging his expertise — and possibly his accent — to close a $1.5 million joint venture in 30 days. But the opportunity he's most proud of seizing to date? Seeing the opportunities themselves.

In this episode, Sohail Kahn breaks down the one strategy he's used again and again to launch and sell 6, 7, and 8-figure businesses. Listen as his journey confirms it's possible to cultivate a successful business by viewing connections and partnerships through opportunity-colored lenses.

Episode Topics

How to pitch to a potential partner when you're starting from scratch
The one book that inspired Sohail's JV journey
Case study: How Sohail recently launched a business from scratch and sold it to a competitor for six figures
Partnering with competitors as a JV strategy
Building and establishing corporate credibility
One of the quickest paths to a multi-six figure business
Scaling an infoproduct from $70K to 7-figures
How a newsletter 5x'd his info product business
How important are stats to potential partners?
Building a monetizable asset from your expertise
Experts Corner: Sohail's Successful Expert Essentials
The 2-part genius exit strategy you've never heard of
Equity consulting for the kids
Giving back, legacy, impact as core drivers

[3:55] Starting line: From 1998-2000, while Sohail was an internet marketing consultant, he created a one-page website that sold Microsoft tutorial courses to build credibility with his clients.

[5:01] One of those clients was QVC who paid $15K-$30K per project.

[5:25] The crash: During Y2K, the dotcom bubble burst forcing the agency to shut down. Focus shifted to the small computer training website that continued generating consistent revenue.

[5:55] Inspired expert: Sohail credits Jay Abraham's Getting Everything You Can Out of All You've Got with inspiring him to become a JV expert.

[7:17] Attracting JV partnerships: "I showed companies how to make money from the internet and not just content. I think that's what really did it."

[8:40] Establishing expertise: In 2014, he co-wrote the book, Guerrilla Marketing and Joint Ventures which boosted his corporate credibility.

[10:10] Smart scaling: How Sohail scaled a small computer website from $70K to 7-figures using video-based training.

[11:35] Losing everything: "In 2008, I basically went from being a multimillionaire to being broke because the group that owned my computer video training company went bust."

[12:29] True grit: "I've been very successful in business. I could either pack and do something else or I could put my foot back in and try once more to get back on my feet…and that's exactly what I did."

[12:46] Million-dollar challenge: In 2009, Sohail challenged himself to make a million dollars in 12 months. He closed one deal in 30 days that made just over 1.5 million.

[14:19] 1st strategic alliance: In early 2000, he leveraged his training course stats to partner with an IT improvement agency. They'd promote his courses to 150K professionals for a percentage of sales.

[15:15] Lightbulb moment #1: Sales increased from $80K to $400K — pursuing joint venture opportunities was a no-brainer.

[15:42] How important are stats to potential partners? Or is it possible to do is brand new?

[17:41] Seizing opportunity: How Sohail launched a brand-new company in Dubai with zero knowledge of the marketspace or industry— and sold it to a competitor for 6 figures.

[21:28] "Entrepreneurs make it so difficult to monetize, especially in the expert space...You have assets at your fingertips that people will pay you for. If you can figure out how to piece it together, you're gold."

[22:19] Killer exit strategy: Sohail's strategy has always been to partner with potential competitors in the market as well as potential acquirers.

[23:58] How do you build an asset from your expertise you can sell?

[27:20] Impact & legacy: Sohail's current focus is mentoring high high-level clients, equity consulting for his kids, and establishing his own foundation at the end of 2018 to give back.

[29:38] Mindset pivot: When I went from being worth $50 million to zero, that's when my whole mindset changed. It taught me to be fearless. 'Give first, ask later,' 'what would you do if you knew you would never fail?'…That is the way I do business.

[30:05] Leveraging language: "90% of my work is US based so it's the place where I do really really well and — must be the accent possibly..."

[30:42] Don't collect material possessions. Collect experiences.

[31:42] What is the single biggest opportunity you're most proud of to date? Seeing the opportunity.

[36:11] Experts Corner: Sohail's Successful Expert Essentials

Know that you're in an era where opportunities are everywhere
Believe in yourself
Focus on strengthening your core skill first
If you want to be where someone else is right now, get yourself a mentor
Build a small network of people you trust

Connect with Sohail

Milliondollarpartnering.com

Mentioned resources

Getting Everything You Can Out of All You've Got - Jay Abraham

Guerrilla Marketing and Joint Ventures - Sohail Khan & Jay Conrad Levinson

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Math, Babies, And Relationships w/ Marla Mattenson | #08

Joel Erway — Tue, 24 Apr 2018 07:00:00 +0000

What does a doula, massage therapist, high school math teacher, and a 7-figure relationship expert have in common?

Meet Marla Mattenson. She's a successful coach who works with entrepreneur couples to strengthen their relationships and business. In this episode, she threads the pieces of her random past together to prove that you can leverage one core skillset to create endless opportunities throughout every leg of your journey.

Episode Topics

Parallels between childbirth and entrepreneurship
'Doula' defined
Communication and trust as an expertise
Self-reflection and pivoting after trauma
Entrepreneur's intuition and listening to your calling
Do you have an affinity for intensity?
The impact of a trustworthy inner-city high school math teacher
Earning trust to help clients through intimate issues
Applying an entrepreneurial spirit as a teacher
Why Marla doesn't believe in fixed incomes
Finding opportunity on a plane. Again. (see episode 7)
How hiring a money mindset coach boosted Marla's self-confidence
Doula clients vs. relationship coaching clients

[5:39] Born entrepreneur: Since age 11, Marla's monetized everything she's done from babysitting to hand-crafted jewelry.

[7:17] Starting line: In 1993, she became a pregnancy massage therapist and one of her teachers mentioned she'd make a good doula. Turns out, she did.

[8:01] Realizing potential: Began working with couples as a postpartum doula — coaching them through high-intensity moments.

[9:22] "The intensity of how comfortable I can be living in the unknown, flying blind, living by my vision without anybody else paving the path ahead of me. I'm paving my own path. That's kind of what birth is."

[13:01] Traumatic transition: Marla was in an accident that rolled her car down Topanga Canyon in L.A.

[15:06] Soul searching: She took a month off to heal, meditate, and self-reflect. "If I had another life to live, what would I do?"

[15:31] Pivoting: Went back to school to be an OBGYN but changed majors to Mathematics. Earned her Masters in Mathematics and Medical and Life Sciences at UCLA.

[20:33] Increasing impact: Took her drive for math into the classroom and taught math to inner-city high schoolers in L.A. for 7 years.

[20:53] Continued education: With the support of Math for America, Marla earned a national board certification and taught math and Pedagogy to teachers across the US.

[22:17] Seeing opportunity: "I was hired initially at a school with a principal who was very open to me developing programs, so I did a lot of project-based learning."

[22:58] Honoring entrepreneur spirit: Marla's methods were recognized by a man who helped with project-based learning around the country. He trained her personally —leading to more opportunities.

[24:17] Earning client trust: "You'll never get hired as a doula or anybody who's really gonna help someone through something intimate unless people trust you...People tend to feel very safe with me."

[29:18] Entrepreneur's intuition: Felt the pull to coach couples full time and hired a high-level entrepreneur business money mindset coach.

[31:06] Shifting into expertise: "[My coach] did for me what I'd been doing for others all these years which was to help me see, 'Oh, I can believe in myself as much as I can believe in others."

[32:35] Same skills, different format: Marla applied the same skillset as a doula to working with entrepreneur couples.

[36:56] Opportunity seeker at heart: "I don't believe in fixed incomes...there's always more you can do to uplevel if you're not happy with how much money you're bringing in."

[37:25] Opportunity everywhere: A man made conversation with Marla on a plane. He was the president of CBS in LA and offered to have her on a show.

[38:03] First client connection: Marla compares her first paying clients as a doula to her first clients as a relationship expert.

[40:54] Channeling energy: "I'm just a vessel here. I get myself out of the way more and more so [energy] can easily and effortlessly really channel through me so people get results."

"You have to not be looking for opportunities to really miss them."

Connect with

MarlaMattenson.com

Insta

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8-Figures in 6 Months - How to Become A Machine With Jen Kem | #07

Joel Erway — Tue, 17 Apr 2018 07:00:00 +0000

Good opportunists have the self-awareness to identify their superpower. They put forth extra effort to create opportunity. But self-identifying our expertise is no easy feat. Most of us are quick to eclipse our own abilities— the ones others find extraordinary.

Jen Kem unleashes her expert straight from her Hawaii home, where she currently runs multiple successful businesses. In this episode, we learn how she spotted opportunity at an airport that lead to an 8-figure business within 6 months. And how she left a fortune 500 company only to turn around and make them her biggest consulting client —all by leveraging the skills in her toolbox.

Episode Topics

Values violations in the workplace
Jen's secret to getting noticed in a big company
Quitting without burning bridges
Autonomy as a top core value
'Nice-to-have' vs 'need-to-have' and other consultant problems
Look here to discover your next business opportunity
Unexpected lessons in retail
Challenges of product-based businesses in Hawaii
Planning a go-to-market strategy
Identifying your expert superpowers
Funding entrepreneurial dreams…with your home
Dropping vanity metrics and the ego
Pivoting from employee to consultant
Leveraging old co-worker relationships
Depression and the overwhelm of being underprepared
Self-made stories and creating barriers
Transcending Expert's Curse
Courageously 'stretch on the ask'
ROI from corporate engagement
Circumnavigating corporate vendor red tape
Applying corporate world expertise to the retail world
Celebrating advantages and honoring your expertise

[5:24] Starting line: Jen was a successful Verizon executive in charge of a billion-dollar budget making $400K/yr.

[6:40] Secret to success: "I was the gal who'd always take the crappiest projects on purpose...I love a challenge. It fed that motivator for me and... gets you noticed inside of a company."

[7:11] Values violation: In 2005, she discovered her counterpart made $100K more than her. "It offended every part of my value system."

[8:00] Quitting without burning bridges: After Verizon failed to match Jen's salary, she realized she had no autonomy and created a 9-month exit plan.

[9:31] "If you live in your values then it's hard to go wrong. It's hard to go wrong if you pair that with the massive action you have to live in those values."

[11:19] Seeing opportunity: While forming her 9-month exit plan, Jen flew frequently and made it a point to keep her eyes open for opportunity.

[12:15] Lightbulb moment #1: At the airport, she noticed women disembarking toting pink Victoria's Secret bags. At the time, Hawaii was sans undergarment shop for women.

[13:18] Leveraging corporate skills: Had no retail background but knew how to bring products to market, how to launch, brand, and PNL a product.

[14:16] Purple Cow style: Jen opened up the first women's undergarments boutique in Hawaii.

[15:53] Making sacrifices: She sold her house to fund the business.

[16:25] Business 101: "The minute I opened my doors, I could not keep one piece of anything in stock."

[17:21] Serendipitous opportunity: Oprah Winfrey ran a special on underwear the same year Jen went to market. The boutique made her a millionaire in 6-12 months.

[18:57] Overwhelmed and underprepared: Panic attacks ensued because the growth was difficult to control.

[20:36] Connecting the dots: Applying corporate world expertise to the retail world.

[22:12] Networking and relationships: Making strategic connections as a high-end product-based business.

[26:18] When you launched, did you even think this was 8-figure potential within 12 months? Absolutely not. It wasn't my goal.

[27:08] Drop from the top: At the pinnacle of her growth in 2008, the economy crashed. Shut down, liquidated, and claimed bankruptcy.

[29:52] Hitting rock bottom: Jen and her daughter moved in with her grandmother. "For 6 months, I stewed in my depression...being really mean to myself. 'How could you make this not work? You're smarter than that."

[31:22] Pivotal moment: "Mommy, it's time to wake up. You're Jen Kem. You know what to do."

[34:55] Applying lessons: Swore off retail and returned to a service-based business model. "I have mad respect for people in retail, especially small business owners."

[35:56] Lightbulb moment #2: "I could get Verizon to pay me $100K." Jen explains how she turned her previous employer into her first consulting client.

[41:06] Taking chances: She submitted a $100K, 6-month contract and because of her prior branding expertise, Verizon accepted.

[43:05] Self-made barriers: "If you're an expert in any area, you actually are so smart that you outsmart yourself and make it harder."

[43:43] Transcending Expert's Curse: "I could see things whenever I was inside a company but couldn't see it as well when I was trying to do it for myself."

[45:43] Identifying superpowers: "Thank you Joel, for this podcast that you have because I think what people don't realize is that they have gold inside of them."

[50:01] Honoring your expertise:

Develop self-awareness so you can pinpoint your superpower
Celebrate advantages
Create opportunities around your area of expertise
Realize when opportunities present themselves and be able to seize them

Connect with Jen:

JenniferKem.com

Brandarchetypequiz.com <-- Discover and amplify your unique advantage!

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How a Kidnapped McDonald's Employee Became the #1 Authority in Every Industry By Age 29 w/ Rohan Sheth | #06

Joel Erway — Tue, 10 Apr 2018 07:00:00 +0000

By the time he was 11, Rohan Sheth had seen 22 countries and enjoyed an arsenal of maids and drivers at his fingertips. He built 8 different businesses by age 29 and currently runs a successful digital marketing agency. Not a bad setup. Although there may have been a few wildcards sandwiched in between...

In this episode, Rohan guides you through his maze of entrepreneurial growth and transition — from wealth to working class, Hamburger University to high-ticket hustling, from the chopping block to top salesman. And how to earn your industry crown using self-confidence, instinct, and an open mind.

Episode Topics

Transitioning from wealthy to working class
Dropshipping, pocket bikes, and a $175K payday
The importance of going with your gut
McDonald's 6-figure careers
'I'll figure it out': The ultimate entrepreneurial superpower
The 3am Google search that drove Rohan to take action
Self-awareness, strengths and weaknesses, and delegating to scale
Scaling a digital marketing agency
These core skillsets are your best safety nets
Door to door sales and high-ticket in-home selling

[3:58] Tough transitions: At age 11, Rohan moved from India to Canada after his family's successful travel agency was acquired.

[5:11] Bit by the bug: To match his comfortable childhood lifestyle, at age 15 he discovered dropshipping and made $175K selling pocket bikes at school.

[10:00] Devoted and promoted: From age 14-20, he worked his way up to manager at McDonald's.

[12:12] Trusting instincts: He wanted to be a commercial airline pilot but dropped out 9 months into the training program after realizing it wasn't for him.

[16:11] "If nothing works out I'll just stick through riding out McDonald's...they were gonna push me into corporate and I'd already finished a lot of their business courses [at Hamburger University]."

[17:07] Lightbulb moment: One night after a bartending gig, he Googled the top 3 things to make money. After "hooking" and "drug dealing" was "sales."

[17:58] Raw ambition: "Next day I woke up and applied to every single sales job available on Craigslist … and just waited for someone to call me back."

[18:33] Taking the leap: Rohan walked away from a 6-figure career at McDonald's in light of a gut feeling. "[Entrepreneurs] have this weird innate ability to 'figure it out' and that's awesome."

[21:53] Chopping block to top seller: His first day at a new sales job, a co-worker drove him out to the boondocks of Vancouver where he discovered he'd be selling gas door-to-door.

[27:12] Transition to high-ticket in-home selling: "I think I just got fed up with selling stuff that didn't have a comma in the middle of it. I've always been that person who wants to challenge myself. What's the next best thing I can get better at?"

[33:37] Skillset safety nets: "At the end of the day the one thing I always say is, 'If you know how to write copy and market or you know how to sell, you'll never have a problem putting food on the table."

[36:46] Seizing opportunity: In 2013, he became a digital marketing consultant to fill an obvious gap. "First client I took on was $500, the next time it was $1,000, the next time was $2,500 and it's just kinda been going up since then."

[37:33] Smooth scaling: By the latter part of 2015, he had 15 clients ranging $1K/mo to $2.5K + 10% of ad spend.

[37:59] In 2015, Rohan connected with an old co-worker who happened to be 'a traffic buying king' and gave him 50% of the agency — the same thriving agency they run today.

[40:17] Is there anything you'd change about your journey? "I don't think I'd ever change anything because everything I did brought me one step closer to where I wanna be."

[41:01] Embracing the journey: "Everybody's journey is completely different and you just gotta take it and make the best of it. Some of the copy we can write from my stories is absolutely insane."

[41:39] Aspirations and goals: Currently, Rohan is busy coaching and speaking at events. He wants to sell the agency within the next 2 years and venture into the SaaS/app space with his business partner, Matt.

"I'm always gonna be in the digital world making a difference, helping entrepreneurs understand traffic, sales, and what it takes. "

Connect with Rohan

Insta: @Rohan_Sheth

The High-Performance Lab Facebook Group

YouTube

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group where you'll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

How To Become A Hall of Fame Personal Trainer w/ AJ Mihrzad | #05

Joel Erway — Tue, 03 Apr 2018 07:00:00 +0000

This episode spotlights expert AJ Mihrzad, a personal trainer turned online supercoach whose journey will blow your mind. From lying dead in a hospital bed to Personal Trainer Hall of Fame inductee, AJ explains how he developed and leveraged his knack for inspiring action to build his now thriving business, Online Supercoach.

Prepare for maximum action-taking inspiration and discover why AJ is officially EU Hall of Fame material.

Episode Topics

Nothing grows in the comfort zone
Using tragedy to pivot
AJ's paradigm shifting books
You are your own best case study
How AJ leveraged his excess weight to land his first client
How to be referral-worthy
Naturally attracting clients in a new market
The importance of serving at the highest level
The secret to never having to market your business
Leveraging the power of leverage and how to leverage it
Coping with burnout…twice
Doing away with hours for dollars
The undeniable benefits of hiring a coach
AJ's biggest newbie business owner mistake
Why it's crucial for experts to invest in themselves
The value of $25K masterminds
Value perception and how it impacts your market value
How AJ earned a spot in the Personal Trainer Hall of Fame

[3:06] Expert overview: Began as a personal trainer. Transitioned into online coaching helping PT's and coaches scale their online businesses. Inducted into PTHF last year.

[5:07] Fun fact: AJ performed a standup comedy routine to overcome his public speaking fear.

[7:03] Tragedy sparks an entrepreneurial fire: In 2007, doctors resuscitated AJ after pronouncing him dead. He then embarked on a major self-improvement journey that included changing career paths.

[9:10] Lightbulb moment #1: Implementing strategies from Rich Dad Poor Dad by Robert Kiyosaki changed his life.

[10:26] Making tough decisions: Insight from Brian Tracy's book Maximum Achievement inspired him to leave his secure teaching career and start his own business.

[12:04] Discovering expertise: After dabbling in infomarketing, AJ found his true passion serving others in the fitness industry. He rented space in a gym and evolved a personal training business.

[14:31] First client: A gym member requested AJ train him after witnessing his 60 lb. weight loss.

[16:27] Realizing potential: "Working with [my first client] made me realize how much I love helping people and I had a skill of inspiring people into taking action."

[17:11] "One of the best ways I found to attract potential clients to whatever you're selling is to show them how you were."

[20:29] Getting clients results: He chronicles his client's entire journey by taking before/after photos, capturing wins, and creating case studies from them.

[22:54] Hitting goals: After 6 weeks of getting clients and referrals, he hit his goal of $3K/month.

[24:49] "Make sure you deliver your service at the highest level. When you do that, you have nothing to worry about in terms of marketing."

[25:44] Burnout bout #1: His 1 on 1 training schedule maxed out. AJ never vacationed during his 10 years in business.

[27:45] Burnout bout #2: Made more per hour and worked less with group training sessions but exhaustion was still a factor.

[29:06] Lightbulb moment #2: "If I take my services online, I can leverage myself even further and develop more of an automated process so I don't have to trade hours for dollars."

[30:15] Investing in the dream: Hired an online fitness marketing coach for $5K (with a dash of apprehension). Week by week, AJ started gaining traction.

[33:28] Biggest rookie mistake: "I think that's one of the biggest mistakes I made when I started my business...I waited so long to hire a coach."

[35:21] Earning expertise People pay for results. Developing that instant solution takes time, practice, and honing of your own skill.

[35:47] Value perception: "As experts, if you want to be charging a good ticket for yourself, you better have invested in yourself so you can understand what value truly is."

[36:47] Self-investment payoff: You're a mirror of your actions. "If you're coachable, invest in yourself, take action, and are a pleasure to work with, you'll attract those same people."

[38:11] What do you think the single biggest thing was that allowed you to get inducted [to the HOF]?

Going all in and learning how to get people to take action. That can apply to any industry.

Connect with AJ

OnlineSuperCoach.com

Other mentioned resources:

Influence: The Psychology of Persuasion - Robert Cialdini

Maximum Achievement - Brian Tracy

Rich Dad Poor Dad - Robert Kiyosaki

Career Development, Prison, And Psych Evaluator Expertise w/ Dr. Ashley Hampton | #04

Joel Erway — Tue, 27 Mar 2018 07:00:00 +0000

Getting into a new market isn't as difficult as you'd think. It's all about corresponding something in your past to solve a problem. Dr. Ashley Hampton began as a psychologist in the prison system until an injury changed her career trajectory. By keeping her mind as well as her eyes opened to opportunity, she was able to transmute her background into a six-figure solo practice in an unrelated field.

In this episode, learn how this former prison doc used her expertise to leverage and launch herself into one opportunity after another…after another. And how you can relate your previous experience and expertise and turn it into a thriving business.

Episode Topics

Keep your mind open to seeing opportunities
The #1 rule of experts
How Ashley landed her first disability evaluation
Taking risks despite opposition
Dealing with a job-ending injury
Working with an underserved population
Learning business during a long commute
How psychology translates to business
Connecting and leveraging experience and background
Making 6 figures after one year in business
Disability vs Child Protective Services psych evaluations
Identifying core skills and applying them elsewhere
What it's like to work in 15 different counties
Running a successful business efficiently as a solopreneur
Pivoting from helping mostly men to helping women
A peek inside Ashley's brand-new coaching business
How to unleash your expertise

[3:56] Starting line: Ashley has a bachelors in psychology and masters in family therapy that went unused before working as a school counselor. Went back to school and interned at a federal prison.

[6:38] #1 rule of experts: You have to really want to help people.

[7:15] Prison life: Worked in inpatient substance abuse at the prison. Ran groups, individual counseling, and taught social and communication skills. Turned in a 2-week notice and left.

[8:42] Finding a gap: She opened up her own practice in Alabama and did psych evaluations. Within 3 months, her calendar was booked.

[9:30] Against all odds: "Apparently in psychology, you should go into a group practice. You can't do this by yourself. You should have all of these people working for you. I don't have anybody. It's just me."

[9:57] Realizing potential: From prison to psych evals — Ashley's core skill was putting puzzle pieces together and helping people improve their quality of life.

[13:19] "It's very shocking to me —the skills you learn in psychology actually translate to business very well."

[19:03] Ashley didn't like leaving disability applicants without recommendations. "I just did it because I felt like it needed to be done."

[20:43] Within one year, her private practice was making 6 figures but to her, 'it was a little weird' working with people who were struggling.

[21:20] Savvy business decisions: After relocating, no-show rates climbed to 45%. Child Protective Services evaluations offered a lower no-show rate and more money.

[23:54] The commute: By working almost exclusively with CPS in 15 different counties, she's doubled her income and works 35-hour weeks.

[26:54] Business 101: "I get to listen to podcasts like this and improve my business knowledge while I'm driving to these places."

[28:12] How did you land your first client? "While I hadn't done a specific disability evaluation, I actually had done these evaluations in different areas."

[29:19] Seeing opportunity: A friend mentioned waiting 6 months for a disability psych evaluation. She applied and got the job by connecting her experience in career development and clinical evaluations.

[35:12] Monetizing expertise: People asked how Ashley's business operated sans admin team. After sharing her secrets, they asked why she wasn't charging.

[38:24] Finding purpose: She wants to help women realize they can run a successful business efficiently without working more hours.

[39:40] Building a coaching business (properly): Website's almost done and paperwork is signed. Time to learn marketing!

[41:36] Unleashing your expertise:

Take a step back and reflect on 2 core questions…

What got you to where you're at today?
How can you help others?

[43:18] Driving force: "If I can teach people how to do this then I'm not just reaching the people I'm sitting across from. I'm teaching everybody they can reach by being more efficient."

[48:23] Entrepreneurial lesson: "You may go in thinking it's gonna look like ABC but you may get 3 different letters of the alphabet. It doesn't always have to be exactly what you envisioned for you to have the impact you wanna have."

Connect with Ashley

DrAshleyHampton.com

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group where you'll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

How To Do Business With Anyone w/ Nic Peterson | #03

Joel Erway — Thu, 22 Mar 2018 06:00:00 -0100

They say niching has its perks. It's more marketable and profitable. Although that may be true, entrepreneurs are full of ideas. And it's through business they have most freedom to express themselves. No wonder picking one niche feels counterintuitive.

On the other side of niching, you'll find Nic. Sure, they share the same first 3 letters but that's where similarities end. Nic Peterson found a way to transform perpetual learning into success throughout multiple markets —just by staying two small steps ahead of his audience. Listen to Nic's journey for all the empowerment you need to break the mold and pivot into profit.

Episode Topics

Why experts aren't good at making money
Getting people to do what's best for them without telling them it's best for them
Making a living from learning
Improving your BS meter
The art of influence
Why Nic doesn't spend time learning to market
Why strategy is more important than tactics
How Nic's Relentless program is changing lives
Trust building and charging peace-of-mind tax to the right demographic
Determining what to learn vs what not to learn
How Nic learned persuasion without the internet
Benefits of multi-disciplinary learning
Scaling from $20 to $120 an hour
Leveraging communication skills to profit

[4:59] Starting line: During his Freshman year in college, Nic had plans to play football.

He trained alongside NFL-bound athletes with Joe DeFranco in New Jersey.

[6:13] Realizing potential: His passion for football fizzled while his appreciation for the process of body building strengthened.

[10:18] Cut from the team: Nic was fired after staff noticed a drop in productivity —he'd been preoccupied trying to uncover what DeFranco knew that he didn't.

[11:38] Right place, right time: He happened to be around when Joe DeFranco's Strong documentary was being filmed and grew a big following.

[17:01] Making connections: Offered half ownership of a gym and soon after opened his own.

[19:52] Innate talent: "I've partnered with Ph.D.'s, medical doctors...people that have a hard time meeting people where they're at. They recognize that it's an important skill and they don't have it."

[21:39] Against all odds: Someone told him he'd 'get eaten alive' if he opened a gym in Vero Beach. So, he opened a gym in Vero Beach.

[22:33] "You need to learn how to communicate with people and influence them to do things or you'll live your life in a gym bathroom with a train going by every 5 minutes."

[23:00] Sleeping on his gym's bathroom floor, Nic passed the time reading self-help books. "There was nothing to do but read and reflect."

[26:38] Getting people to do what's best for them without telling them it's best for them.

[27:56] The Relentless program: Gives new perspective on what health and wellness really is.

[31:27] Raising prices and marketing: Initially, hourly sessions ranged from $15-$20. After watching other programs and industries and defining a value proposition, rates increased to $120/session.

34:02 Trust building: "People will pay for the peace of mind. If they got an answer from me or my staff, then they could take it to the bank."

[36:27] The swelling tide raises all ships: "I know me trying to do something I'm not qualified to do doesn't help anybody. What is the best chance that everybody benefits?"

[38:23] Honing your craft: Master to the point of practical application and understand the fundamentals. "When you learn multiple disciplines, your BS meter is really sensitive!"

[39:02] Benefits of learning and mastering: "Things that don't make sense become easier to detect."

[42:01] Expert's Corner: Determining what to learn and what not to learn

Ask yourself:

What do I need to know in life to improve my life?
How do I become more aware of where other people are?
How do I accept where people are instead of judging?
How can I help graduate them to where they can make better decisions for themselves?
What is nobody else doing?

[43:06] What Nic's learning next: psychology

"It's a stress reliever. It's so much easier to accept that people are the way they are than get pissed off and judge them and moralize about it."

Connect with Nic

RelentlessPodcast.com

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Join our Facebook group where you'll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

How to Make the Easiest Sale in the World w/ Immy Tariq | #02

Joel Erway — Tue, 13 Mar 2018 06:00:00 -0100

As a UK native, Immy Tariq was determined to pursue his childhood aspirations of thriving in America. He'd get there, but not before enduring multiple health scares, multimillion dollar loss, and the obstacles of starting from scratch as a foreigner. Today, he's a booming SEO expert being interviewed by CNN and CNBC.

What ultimately lead to Immy's entrepreneurial success in the land of opportunity was his eye for opportunity. They're everywhere. Can you spot 'em?

In the 2nd episode of Experts Unleashed, join Joel as he interviews Immy Tariq who unpacks one jaw-dropping entrepreneurial journey you have to hear to believe.

Episode Topics

Gaining momentum with easy sales
Steps to earn customer trust and close big deals
Finding profitable business opportunities
What it's like to be a Bob Proctor mentee
Monetizing your skills
How Immy positioned and sold his SEO services to business owners
What Immy learned (and didn't learn) after spending $50K on courses
Scaling a new business to 5-figure months in 3 months
Taking risks to pursue your passion
Little known challenges US immigrant entrepreneurs face
How to become essential to high-end clients
Entrepreneurial crash and burn and the perseverance payoff

[3:06] Starting line: Immy lost both parents when he was 20. At 22, he left Harvard Medical school to pursue entrepreneurship.

[6:03] Seizing opportunity: At 12, he earned $12K in 10 months helping college students fix pirated music tracks (remember KaZaa?) and salvage data from their virus-infected computers.

[8:22] Through his tutoring business, he packaged an offer that guaranteed an A grade in 90 days and made £100/hr. ($138.54 USD).

[9:28] Financed a property flip with a $12K personal loan and made $100K in 90 days.

[12:27] "A lot of people don't realize that opportunity starts with family or friends."

[13:51] Funding the passion: Immy dreamt of moving to the US and attending Harvard Business school but needed $600K to do it. Out of pocket.

[17:05] Hail Mary's: He invested in real estate with no experience and made millions in 18 months.

[17:49] Health scare: Dropped his business after developing an autoimmune disease. "I was so unhappy and depressed. They actually gave me a year to live."

[18:35] Massive sacrifice: Lost $3M out of $5M to UK tax during his move to the US in 2015.

[22:52] Key takeaway: "Sometimes it's about stepping outside the comfort zone and taking that one risk because that one risk can change your entire life."

[25:27] Pure grit: Couldn't use his good UK credit in the US. Without a visa, banks refused loans. Immy had no money-making opportunities or connections.

[27:39] Investing in a mentor: Hired Bob Proctor at $50K for 13 minutes a month.

[29:50] Investing in education: Per Bob's advice, Immy spent $50K on different courses that would teach him how to drive traffic to businesses. Including OMG Machine's SEO course ($8K).

[35:11] Lightbulb moment #1: He could help businesses get found on Google and began selling SEO services.

[37:32] Lightbulb moment #2: None of the courses or books mentioned the need to learn sales.

[38:00] Did it frustrate you how difficult it was to make money in America versus how much money you made in the UK? "It was really stressful. I ended up with the West Nile Virus after 5 months of being in the United States."

[39:00] "I had nothing to help me, unlike in the UK where I at least had connections. I had relationships I could rely on. I think that's one of the biggest advantages in life…Without any relationships, your backs against the wall."

[39:43] Innate talent: Immy gained momentum using his eye for the easiest sales.

[41:44] Immy on closing big deals:

Understand the importance of trust
Build a relationship first
Start with a small no-brainer offer
Over promise and overdeliver

[43:55] Scaling to 5-figure months: Using cold calls and email, he reached $10K within 3 months of landing his 1st gig.

[46:44] Experts Corner: Immy's Entrepreneurial Success Tips

Know your audience - Study their language, demeanor, needs.
Become essential - The stronger you are as an asset, the better.
Build a solid network - You'll never have to start from scratch.
Learn the skills – Invest in becoming the best.

[48:00] "When you study the ultra-successful, you realize most everybody crashed hard… Very rarely do you see somebody just launch and go to the moon right out the gate."

[49:49] Perseverance: "[Entrepreneurs] have a tendency to always get up regardless of how hard we get kicked down — and that's what's gonna define your success."

[51:11] Immy on finding opportunities:

Read The Obstacle is the Way
Find a gap in the market and become essential.

Connect with Immy