Everybody hates your brand Transistor (https://transistor.fm) https://feeds.transistor.fm/everybody-hates-your-brand A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum). Everybody hates your brand from Voanehens Productions 2020 9f95d0a4-17ec-5bda-a6f8-b3331c4fdd8c yes en Tue, 10 Feb 2026 14:20:06 -0100 Tue, 10 Feb 2026 14:21:53 -0100 https://everybody-hates-your-brand.simplecast.com https://img.transistorcdn.com/VB9_kELhol2oMe-JRbTjybeMR9oMHp4zXW9QquXlIkQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMDA3/ZmI1Y2ZkZjZiY2M2/ZjE3NjExZjczYmIz/ZjRkOS5qcGc.jpg Everybody hates your brand https://everybody-hates-your-brand.simplecast.com episodic Jen Clinehens, Rob Voase A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum). A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Voanehens Productions No Yes Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves 64 64 Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves full d3ea71c7-8c5c-458b-b17c-881b2af4be2e https://share.transistor.fm/s/332f3237 In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.


We talk about how an agency like his is, if you’ll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change.

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]]> In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.


We talk about how an agency like his is, if you’ll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change.

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]]> Tue, 10 Feb 2026 13:57:39 -0100 Rob Voase Rob Voase 2240 In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.


We talk about how an agency like his is, if you’ll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change.

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]]> advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti 63 63 Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti full 8ce848c6-9e3f-40eb-9bcc-86ec03e7a62a https://share.transistor.fm/s/db394f63 In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education.

We chat about the role of expectations in customer experience, why signature human experiences still matter in an industry increasingly obsessed with AI, and his philosophy of "maalaisjärki” - practical, no nonsense and no hype countryside intelligence from Finland 🇫🇮 

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]]> In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education.

We chat about the role of expectations in customer experience, why signature human experiences still matter in an industry increasingly obsessed with AI, and his philosophy of "maalaisjärki” - practical, no nonsense and no hype countryside intelligence from Finland 🇫🇮 

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]]> Tue, 25 Nov 2025 10:15:28 -0100 Antti Kangaslahti, Rob Voase Antti Kangaslahti, Rob Voase 2626 In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education. We chat about the role of expectations in customer experience and the role of humanity in an industry increasingly obsessed with AI. In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education. We cha brand, crm, marketing, loyalty, cx, marketing strategy Yes Episode 62 - Talking Agentic AI with Special Guest Simon Spyer 62 62 Episode 62 - Talking Agentic AI with Special Guest Simon Spyer full 368e769d-eeed-492d-9c3c-083b9b5e795e https://share.transistor.fm/s/a312fb94 In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible. 

We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well. 

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]]> In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible. 

We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well. 

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]]> Tue, 11 Nov 2025 07:50:53 -0100 Simon Spyer, Rob Voase Simon Spyer, Rob Voase 2031 In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible. We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well. In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping busine ai, crm, cx, ux Yes Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow 61 61 Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow full 9106215b-cb9f-4a56-9cbb-4c16322e25bc https://share.transistor.fm/s/c99d88cc In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK.  

Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and where he thinks the future is going.  

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]]> In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK.  

Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and where he thinks the future is going.  

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]]> Tue, 16 Sep 2025 09:56:01 +0000 Rob Pellow, Rob Voase Rob Pellow, Rob Voase 2610 In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK. Rob is an expert in the somewhat labyrinthine and opaque world of martech, and we talked about that world, its current obsession with integrating AI and where he thinks the future is going. In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK. Rob is an expert in the somewhat labyrinthine and opaque world of martech, and we talked about that world, its ai, crm, cx, marketing strategy, martech Yes Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding 60 60 Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding full 3577b15b-a4b6-4ee9-9a42-d9608ca3428e https://share.transistor.fm/s/35099df2 This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there, including VP of EMEA for the legendary and enduring Call of Duty franchise.

But she moved on from that a year or so ago to co-found Inclusive People, whose mission is to empower technology organisations to unlock their greatest asset—their people!  

Join us as we chat through everything from how video games promotion has moved on into her latest venture and the real importance of diversity and inclusion in today’s world. 

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]]> This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there, including VP of EMEA for the legendary and enduring Call of Duty franchise.

But she moved on from that a year or so ago to co-found Inclusive People, whose mission is to empower technology organisations to unlock their greatest asset—their people!  

Join us as we chat through everything from how video games promotion has moved on into her latest venture and the real importance of diversity and inclusion in today’s world. 

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]]> Tue, 12 Aug 2025 09:43:32 +0000 Angela Harding, Rob Voase Angela Harding, Rob Voase 2606 This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. We chat about the changing face of Video Games marketing and her latest venture, Inclusive People and the impact they are making on diversity in the technology space. This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. We chat about the changing face of Video Games marketing and her latest venture, Inclusive brand, marketing, advertising, diversity, inclusivity, commercial, call of duty Yes Episode 59 - Talking about the point of Loyalty with special guest Adam Posner 59 59 Episode 59 - Talking about the point of Loyalty with special guest Adam Posner full 0221e139-559d-4d64-8702-0ed307ba23e7 https://share.transistor.fm/s/9df6f279 In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty.

We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. 

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]]> In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty.

We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. 

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]]> Mon, 28 Jul 2025 23:00:00 +0000 Voanehens Productions Voanehens Productions 2399 In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect ai, direct marketing, brand, crm, marketing, loyalty programs Yes Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman 58 58 Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman full c0ca8937-f96a-4be1-bf2a-ccdc9ca6eef2 https://share.transistor.fm/s/ca98e11c We're back. Sorry, it took a while! But we are back with a bang.

We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. 

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]]> We're back. Sorry, it took a while! But we are back with a bang.

We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. 

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]]> Tue, 24 Jun 2025 07:54:19 +0000 Amy Harman, Rob Voase Amy Harman, Rob Voase 2465 We're back. Sorry, it took a while! However, we're back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. We're back. Sorry, it took a while! However, we're back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and als retail, brand, crm, marketing, loyalty Yes Episode 57 - Talking creative work, the art of copywriting and Neurodivergence with Special Guest Natalie Howells 57 57 Episode 57 - Talking creative work, the art of copywriting and Neurodivergence with Special Guest Natalie Howells full 570c3f5e-e5dc-43de-920a-96cb2ddd39cc https://share.transistor.fm/s/c39de409 In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.

Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process.

Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges.

External resources:

  • Natalie's Book "Yeah, but how though? - Personal development for the Neurodivergent" - CLICK HERE
  • Natalie's Website - CLICK HERE

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]]> In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.

Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process.

Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges.

External resources:

  • Natalie's Book "Yeah, but how though? - Personal development for the Neurodivergent" - CLICK HERE
  • Natalie's Website - CLICK HERE

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]]> Tue, 04 Mar 2025 08:17:37 -0100 Natalie Howells, Rob Voase Natalie Howells, Rob Voase 3063 In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart. Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process. Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges. In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart. Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact ai, crm, marketing, advertising, neurodivergence, creativity, copywriting Yes Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips 56 56 Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips full 84a2877e-4c4e-46a0-94d4-27688eec46f9 https://share.transistor.fm/s/e3b5350a We've been away for a while but we're back with Season 5 of Everybody hates your brand.

We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. 

He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. 

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]]> We've been away for a while but we're back with Season 5 of Everybody hates your brand.

We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. 

He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. 

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]]> Tue, 21 Jan 2025 09:50:52 -0100 Tom Philips, Rob Voase Tom Philips, Rob Voase 2415 We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips, who has spent over 20 years in Strategy working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital. He has worked on an impressive catalogue of brands including BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat. Combined that gives him a great perspective and expertise worth listening to. We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips, who has spent over 20 years in Strategy working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital. He ha direct marketing, brand, crm, marketing, loyalty, cx, advertising Yes Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers 55 55 Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers full bf8232ac-4635-4148-8ea1-71401fd39181 https://share.transistor.fm/s/60a6668a In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.

AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary time for a lot of people but it also seems to be a big opportunity too.

Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX.

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]]> In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.

AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary time for a lot of people but it also seems to be a big opportunity too.

Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX.

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]]> Wed, 01 May 2024 08:25:32 +0000 Simone Blakers, Rob Voase Simone Blakers, Rob Voase 2337 In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX. In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or ta ai, chatgpt, brand, marketing, generative ai Yes Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins 54 54 Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins full 2180c714-05a3-4509-9163-cc9a2b4ebc3a https://share.transistor.fm/s/157e8e50 In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. 

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

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]]> In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. 

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

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]]> Tue, 02 Apr 2024 07:58:21 +0000 Voanehens Productions Voanehens Productions 2006 In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to cre advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White 53 53 Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White full d5fb0b7d-02f5-4aa4-880a-638a882bcc15 https://share.transistor.fm/s/f34b7bf1 In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.

You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. 

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]]> In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.

You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. 

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]]> Tue, 27 Feb 2024 08:08:02 -0100 Chad S White Chad S White 2906 In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor to MarketingProfs, CMSWire and Contributor. Basically, he is the voice of authority on email today. You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor to MarketingProfs, CMSWire and Contributor. Basically, he is the voice of authority on email to brand, crm, marketing, advertising, email marketing, oracle, email Yes Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program? 52 52 Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program? full 96266af9-6595-4e8f-a3fb-4eb9af2b1010 https://share.transistor.fm/s/985a60e3 In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. 

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]]> In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. 

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]]> Tue, 13 Feb 2024 08:24:08 -0100 Rob Voase Rob Voase 895 In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. loyalty marketing, rapha, brand, crm, marketing, advertising Yes Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing 51 51 Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing full 7758155c-ba4a-4ccb-8919-7554ad50b316 https://share.transistor.fm/s/f90346e1 In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.

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]]> In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.

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]]> Mon, 08 Jan 2024 12:57:26 -0100 Voanehens Productions Voanehens Productions 773 In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it. In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens 50 50 Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens full 2501835d-7735-4319-aba7-f713d3afb666 https://share.transistor.fm/s/09017770 We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. 

We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.

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]]> We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. 

We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.

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]]> Tue, 28 Nov 2023 08:07:03 -0100 Rob Voase, Jen Clinehens Rob Voase, Jen Clinehens 2989 We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Scie brand, crm, marketing, psychology, advertising Yes Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose 49 49 Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose full 1c29b66e-f13d-48e0-a80c-cea306d5c298 https://share.transistor.fm/s/b6241ce8 Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.

Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.

In short, she’s smart and experienced and definitely worth 40 minutes of your time to liste

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]]> Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.

Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.

In short, she’s smart and experienced and definitely worth 40 minutes of your time to liste

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]]> Tue, 31 Oct 2023 08:09:21 -0100 Susan Rose, Rob Voase Susan Rose, Rob Voase 2525 Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme. Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping. In short, she’s smart and experienced and definitely worth 40 minutes of your time to listen to. Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part o retail, brand, crm, marketing, loyalty, advertising, data, insight Yes Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell 48 48 Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell full 9f2437b8-e643-4bdd-a77d-98d3984f5a28 https://share.transistor.fm/s/83c0c02e We have our first returning guest to the show.

Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.

And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.

External resources:

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]]> We have our first returning guest to the show.

Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.

And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.

External resources:

Audio-Visual assets:

]]> Wed, 31 May 2023 08:44:36 +0000 Mark Razzell, Rob Voase Mark Razzell, Rob Voase 2433 We have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies. We have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just laun ai, agency, segmentation, brand, analysis, crm, marketing, salience, advertising, orientation, data Yes Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler 47 47 Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler full 47d67113-8123-43c3-b82b-f00b356c308a https://share.transistor.fm/s/b423f311 In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. 

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]]> In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. 

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]]> Tue, 25 Apr 2023 06:16:47 +0000 Craig Wheeler, Rob Voase Craig Wheeler, Rob Voase 2228 In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. agency, business, crm, marketing, business strategy, advertising, agencies Yes Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar 46 46 Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar full a2ed225e-8389-42ad-85c7-8c7d6d463673 https://share.transistor.fm/s/f9e9f80b In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.

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]]> In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.

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]]> Tue, 11 Apr 2023 20:45:26 +0000 Mallika Kelkar, Rob Voase Mallika Kelkar, Rob Voase 2322 In this episode, we talk to Mallika Kelkar, CRM/CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard. In this episode, we talk to Mallika Kelkar, CRM/CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental de crm, marketing, advertising, experimental design, data, insight, analytics Yes Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley 45 45 Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley full 50297fb9-4bce-428d-9377-6cfc6f2956fb https://share.transistor.fm/s/79cbadd0 We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.

We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101.

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]]> We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.

We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101.

Audio-Visual assets:

]]> Thu, 09 Mar 2023 07:31:47 -0100 Lucy Halley, Rob Voase Lucy Halley, Rob Voase 1586 We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode. We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Hava direct marketing, brand, crm, marketing, cx, advertising Yes Season 3 Episode 7 - Don't forget to destroy 44 44 Season 3 Episode 7 - Don't forget to destroy full 92ee940d-8abf-435c-9556-558a3eba19e5 https://share.transistor.fm/s/6054e817 In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. 

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]]> In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. 

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]]> Tue, 07 Feb 2023 06:07:34 -0100 Rob Voase Rob Voase 664 In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. branding, brand, crm, marketing, digital marketing, advertising Yes Season 3 Episode 6 - Marketing Room 101 Part 2 43 43 Season 3 Episode 6 - Marketing Room 101 Part 2 full bea22186-3148-4881-a98c-303be95d3e63 https://share.transistor.fm/s/6d678fe6 In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......

If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

External links referenced:

  • Rob's Twitter account for Room 101 ideas. CLICK HERE
  • Rob's Linkedin profile for Room 101 ideas. CLICK HERE

Audio-Visual assets:

]]> In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......

If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

External links referenced:

  • Rob's Twitter account for Room 101 ideas. CLICK HERE
  • Rob's Linkedin profile for Room 101 ideas. CLICK HERE

Audio-Visual assets:

]]> Sat, 31 Dec 2022 17:11:43 -0100 Rob Voase Rob Voase 625 In this episode, we make some new additions to the "Everybody hates your brand' marketing Room 101 podcast. Marketing purgatory is starting to get full...... In this episode, we make some new additions to the "Everybody hates your brand' marketing Room 101 podcast. Marketing purgatory is starting to get full...... ai, brand, crm, marketing, advertising, black box, room 101 Yes Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year 42 42 Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year full fba11653-c3e0-4cf7-8ce0-7004d9671c4f https://share.transistor.fm/s/40b59251 In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.

External resources:

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]]> In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.

External resources:

Audio-Visual assets:

]]> Mon, 28 Nov 2022 08:10:24 -0100 Rob Voase Rob Voase 1067 In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics. In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural crm, marketing, advertising, golf Yes Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby 41 41 Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby full 0d6b1452-b957-4f3b-9b60-896147c3799f https://share.transistor.fm/s/50929bd8 In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.

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]]> In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.

Audio-Visual assets:

]]> Mon, 07 Nov 2022 07:33:49 -0100 Lucy Kirby, Rob Voase Lucy Kirby, Rob Voase 1421 In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget. In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a brand, crm, marketing, f45, influencer, entrepreneur, advertising, social, social media Yes Season 3 Episode 3 - What Amazon Prime can teach us about loyalty 40 40 Season 3 Episode 3 - What Amazon Prime can teach us about loyalty full f3b99f4b-3f45-4eb7-b00e-86c3ad6728c3 https://share.transistor.fm/s/e55d0dc1 In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. 

We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. 

External resources:

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]]> In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. 

We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. 

External resources:

Audio-Visual assets:

]]> Thu, 20 Oct 2022 18:08:44 +0000 Rob Voase Rob Voase 876 In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. loyalty program, crm, amazon prime, marketing, loyalty, advertising, amazon, prime Yes Season 3 Episode 2 - What AC/DC can teach us about building a brand 39 39 Season 3 Episode 2 - What AC/DC can teach us about building a brand full 959f6263-a0b6-4af3-8cbf-e96ec64b57a3 https://share.transistor.fm/s/66660399 Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.

You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…

In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".

External resources:

  • How Brands grow by Professor Byron Sharp CLICK HERE

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]]> Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.

You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…

In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".

External resources:

  • How Brands grow by Professor Byron Sharp CLICK HERE

Audio-Visual assets:

]]> Tue, 20 Sep 2022 23:00:00 +0000 Voanehens Productions Voanehens Productions 992 In this episode, I draw the parallels between veteran hard rockers AC/DC and Byron Sharp's principles for brand growth. Sounds odd? Well, for those about to listen.....I salute you. In this episode, I draw the parallels between veteran hard rockers AC/DC and Byron Sharp's principles for brand growth. Sounds odd? Well, for those about to listen.....I salute you. brand, crm, marketing, advertising, agencies, brand assets Yes Season 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry club 38 38 Season 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry club full fc1c1d39-e099-4797-be14-e6a03e26e3fd https://share.transistor.fm/s/9d7fba4a Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards -  Principal Recruitment Consultant for The Industry Club. 

She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. 

She gets agencies basically.

We talk about some fascinating and timely topics including:

  • where the power lies within the current UK job market
  • whether Great Resignation is real or media hype
  • what marketing agencies are doing to retain talent
  • the future of working from home
  • promoting diversity within agencies.

External resources:

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]]> Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards -  Principal Recruitment Consultant for The Industry Club. 

She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. 

She gets agencies basically.

We talk about some fascinating and timely topics including:

  • where the power lies within the current UK job market
  • whether Great Resignation is real or media hype
  • what marketing agencies are doing to retain talent
  • the future of working from home
  • promoting diversity within agencies.

External resources:

Audio-Visual assets:

]]> Wed, 07 Sep 2022 10:36:26 +0000 Zoe Edwards, Rob Voase Zoe Edwards, Rob Voase 1902 Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club.  She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. We talk about some fascinating and timely topics including where the power lies within the current UK job market, whether Great Resignation is real or media hype and promoting diversity within agencies. Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club.  She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agenci jobs, advertising agency, crm, marketing, cx, advertising, advertising jobs, marketing agency, marketing jobs, recruitment Yes Season 2 Episode 5 - What is in your Marketing Room 101? 37 37 Season 2 Episode 5 - What is in your Marketing Room 101? full 5ba0215f-3eb4-485f-b459-5d42b1ee224c https://share.transistor.fm/s/4a1405a1 In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.

If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful or illuminating. For this inaugural episode, I recommend Bob Hoffman and his wonderfully cantankerous content. 

External links referenced:

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]]> In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.

If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful or illuminating. For this inaugural episode, I recommend Bob Hoffman and his wonderfully cantankerous content. 

External links referenced:

Audio-Visual assets:

]]> Wed, 23 Mar 2022 08:45:49 -0100 Rob Voase Rob Voase 1136 In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own. In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own. loyalty marketing, agency, brand, crm, marketing, cx, advertising, brand marketing Yes Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman 36 36 Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman full 261f2d4d-dc08-4eac-be43-878afefd3f4e https://share.transistor.fm/s/40059851 In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.

Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.

External links referenced:

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]]> In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.

Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.

External links referenced:

Audio-Visual assets:

]]> Wed, 02 Mar 2022 06:30:00 -0100 Rob Voase, Paul Trueman Rob Voase, Paul Trueman 2603 In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered. In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback ideas, marketing, advertising, agencies, advertising agencies, marketing agencies, creative, creativity Yes Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton 35 35 Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton full 151de686-d550-4174-92d1-805051a0aa96 https://share.transistor.fm/s/29b4aad6 In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.

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]]> In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.

Audio-Visual assets:

]]> Tue, 22 Feb 2022 08:00:00 -0100 Clint Bratton, Rob Voase Clint Bratton, Rob Voase 2280 In this episode, we talk to Clint Bratton, Managing Director - Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things. In this episode, we talk to Clint Bratton, Managing Director - Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing tec direct marketing, crm, marketing, ddb, cx, advertising, flexible work, customer journey, ux Yes Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson 34 34 Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson full 692b7808-1f25-4604-8fad-f655ed72e7ac https://share.transistor.fm/s/e2c421f7 In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.

We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies. 

External links referenced:

  • IAB Australia's ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. CLICK HERE

Audio-Visual assets:

]]> In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.

We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies. 

External links referenced:

  • IAB Australia's ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. CLICK HERE

Audio-Visual assets:

]]> Wed, 09 Feb 2022 08:37:37 -0100 Rob Voase, Dan Richardson Rob Voase, Dan Richardson 1664 In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity. In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and marketing, digital marketing, cookies, advertising, digital advertising, identity, privacy Yes Season 2 Episode 1 - Four things marketing agencies don’t know about their clients 33 33 Season 2 Episode 1 - Four things marketing agencies don’t know about their clients full f4850b5f-a9ef-4c32-9d51-2441a92a6869 https://share.transistor.fm/s/71985ba6 It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. 

From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges. This episode hopes to enable empathy within the agency/client relationship and in turn strengthen it. 

We also talk about the future plans for the podcast.

External links referenced:

  • Rob's Twitter account for podcast ideas. CLICK HERE

Audio-Visual assets:

]]> It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. 

From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges. This episode hopes to enable empathy within the agency/client relationship and in turn strengthen it. 

We also talk about the future plans for the podcast.

External links referenced:

  • Rob's Twitter account for podcast ideas. CLICK HERE

Audio-Visual assets:

]]> Wed, 02 Feb 2022 14:50:54 -0100 Rob Voase Rob Voase 1137 It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is focused on shedding light on the challenges of working client-side that marketing agencies don't know. We also talk about the future plans for the podcast. It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is focused on shedding light on the challenges of working client-side that marketing agencies don't know. We also talk about the future plans advertising agency, marketing, client-side, advertising, marketing agency Yes Episode 32 - Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor 32 32 Episode 32 - Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor full de986205-802d-49bf-848f-8aee65c88f42 https://share.transistor.fm/s/906b96db In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country. 

From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there are lessons and opinions throughout that could prove valuable to anyone in the marketing or agency world.  

External links referenced:

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]]> In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country. 

From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there are lessons and opinions throughout that could prove valuable to anyone in the marketing or agency world.  

External links referenced:

Audio-Visual assets:

]]> Tue, 15 Jun 2021 07:55:19 +0000 Rob Voase, Nicole Taylor, Jen Clinehens Rob Voase, Nicole Taylor, Jen Clinehens 2204 In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating workplace diversity she has found successful and the positives of working in another country. In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating workplace diversity she has found succ 14, mark ritson, advertising agency, brand, marketing, advertising, catorce, marketing agency Yes Episode 31 - Talking about barriers to great thinking and performance with Special Guest Fiona Craig 31 31 Episode 31 - Talking about barriers to great thinking and performance with Special Guest Fiona Craig full a79ef36d-1752-41b9-b7c9-b6d2764053c9 https://share.transistor.fm/s/902ff54b In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance.

From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's ability to think effectively.

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]]> In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance.

From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's ability to think effectively.

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]]> Tue, 25 May 2021 07:25:23 +0000 Jen Clinehens, Rob Voase, Fiona Craig Jen Clinehens, Rob Voase, Fiona Craig 2719 In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance. In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance. coaching, teams, marketing, advertising, performance, managing teams Yes Episode 30 - Talking Facebook, agency leadership and diversity with Special guest Liz Roche 30 30 Episode 30 - Talking Facebook, agency leadership and diversity with Special guest Liz Roche full dd076eed-6efe-4363-87fe-2a2278bfdf6c https://share.transistor.fm/s/6648bc89 In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies.

And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice.

External links referenced:

  • 'How to Be an Antiracist' by Ibram X. Kendi CLICK HERE
  • Havas CX Helia North America's website CLICK HERE

Audio-Visual assets:

]]> In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies.

And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice.

External links referenced:

  • 'How to Be an Antiracist' by Ibram X. Kendi CLICK HERE
  • Havas CX Helia North America's website CLICK HERE

Audio-Visual assets:

]]> Tue, 11 May 2021 07:42:58 +0000 Liz Roche, Rob Voase, Jen Clinehens Liz Roche, Rob Voase, Jen Clinehens 2231 In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America. We cover changes in the agency model, under-utilisation of market technology, how to use Facebook and diversity. In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America. We cover changes in the agency model, under-utilisation of market technology, how to use Facebook and diversity. facebook, data-driven, agency, brand, crm, marketing, havas, advertising, diversity, martech Yes Episode 29 - Talking Market Research, Behavioural Science and Neuroscience with Special Guest Chris Bland 29 29 Episode 29 - Talking Market Research, Behavioural Science and Neuroscience with Special Guest Chris Bland full 3bf704d7-da4b-4f12-a6d8-e54145113a70 https://share.transistor.fm/s/a4479cec In this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the  human understanding  agency". 

We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more.

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]]> In this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the  human understanding  agency". 

We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more.

External links referenced:

Audio-Visual assets:

]]> Tue, 27 Apr 2021 08:59:08 +0000 Jen Clinehens, Chris Bland, Rob Voase Jen Clinehens, Chris Bland, Rob Voase 1915 In this episode, we chat to Chris Bland, Director at Walnut Unlimited. We cover the role of market research and its evolution created by adding in new disciplines like behavioural science and neuroscience. In this episode, we chat to Chris Bland, Director at Walnut Unlimited. We cover the role of market research and its evolution created by adding in new disciplines like behavioural science and neuroscience. neuroscience, behavioural science, marketing, advertising, research, market research Yes Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper 28 28 Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper full 3c6c7e0b-56d4-4348-b4c3-e535b6b47f52 https://share.transistor.fm/s/625c22a0 In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. 

We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way of measuring the impact of customer experience and how different companies compare.

External links referenced:

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]]> In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. 

We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way of measuring the impact of customer experience and how different companies compare.

External links referenced:

Audio-Visual assets:

]]> Tue, 30 Mar 2021 08:22:25 +0000 Rob Voase, Phil Shelper, Jen Clinehens Rob Voase, Phil Shelper, Jen Clinehens 2146 In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (includ blockchain, marketing, loyalty, loyalty programs, reward, entrepreneur, reward programs Yes Episode 27 - Talking marketing in the Art world with Special Guest Charlotte Stewart 27 27 Episode 27 - Talking marketing in the Art world with Special Guest Charlotte Stewart full 280a2358-a436-4262-945a-68473d922d8b https://share.transistor.fm/s/1135b484 We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. 

From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms,  Charlotte has some fascinating insights for all marketers.

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]]> We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. 

From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms,  Charlotte has some fascinating insights for all marketers.

External links referenced:

Audio-Visual assets:

]]> Wed, 17 Mar 2021 11:06:26 -0100 Charlotte Stewart, Rob Voase, Jen Clinehens Charlotte Stewart, Rob Voase, Jen Clinehens 2323 We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. auction house, modern art, marketing, advertising, christies, auctions Yes Episode 26 - Fortnite: A marketing case study 26 26 Episode 26 - Fortnite: A marketing case study full 632b10fb-6370-4c87-bb1d-3e13491047af https://share.transistor.fm/s/d6f40ae1 In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more. 

External links referenced:

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]]> In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more. 

External links referenced:

Audio-Visual assets:

]]> Wed, 24 Feb 2021 10:35:20 -0100 Rob Voase, Jen Clinehens Rob Voase, Jen Clinehens 2481 In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right. In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right. fortnite, four ps, marketing, advertising, advertising podcast, video games, marketing podcast Yes Episode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson. 25 25 Episode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson. full 64009a02-8efa-4a59-8fb0-576130b35b6d https://share.transistor.fm/s/20f610c9 In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.

From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and the future of his channel, this interview provides lessons for anyone thinking of becoming a content creator or indeed working with them within a marketing plan.

External links referenced:

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]]> In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.

From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and the future of his channel, this interview provides lessons for anyone thinking of becoming a content creator or indeed working with them within a marketing plan.

External links referenced:

Audio-Visual assets:

]]> Tue, 09 Feb 2021 14:14:36 -0100 Rob Voase, Jen Clinehens, Ross Thompson Rob Voase, Jen Clinehens, Ross Thompson 2600 In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix. In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and content creation, streamers, marketing, youtube, streaming, content, call of duty Yes Episode 24 - Talking independent agencies, COVID and the future with Special Guest James Ray 24 24 Episode 24 - Talking independent agencies, COVID and the future with Special Guest James Ray full f54dc2cc-8fea-4d01-9f70-10b067cfb5c2 https://share.transistor.fm/s/5710c8d7 Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo.

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]]> Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo.

External links referenced:

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]]> Mon, 01 Feb 2021 10:01:33 -0100 Rob Voase, James Ray, Jen Clinehens Rob Voase, James Ray, Jen Clinehens 2207 Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo. Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the im direct marketing, agency, crm, marketing, agencies, disney, armadillo, data, data-driven marketing Yes Episode 23 - Talking marketing in the video games industry with Special Guest Eric Folliot 23 23 Episode 23 - Talking marketing in the video games industry with Special Guest Eric Folliot full fa430629-6420-439e-8120-52d00e915e7a https://share.transistor.fm/s/14a9b293 Episode Notes

In this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.

From the emergence of games as a service, the rise of video game streamers, the growth of eSports and the introduction of new distribution and payment models like Xbox Game Pass and PlayStation Now, the video games industry is changing and presenting fascinating marketing opportunities for brands willing to get on board.

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]]> Episode Notes

In this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.

From the emergence of games as a service, the rise of video game streamers, the growth of eSports and the introduction of new distribution and payment models like Xbox Game Pass and PlayStation Now, the video games industry is changing and presenting fascinating marketing opportunities for brands willing to get on board.

External links referenced:

Audio-Visual assets:

]]> Tue, 19 Jan 2021 08:42:15 -0100 Rob Voase, Eric Folliot, Jen Clinehens Rob Voase, Eric Folliot, Jen Clinehens 2365 In this episode, we sit down with Eric Folliot, European Marketing Director for video game publisher Square Enix. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry. In this episode, we sit down with Eric Folliot, European Marketing Director for video game publisher Square Enix. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry. fortnite, brand management, games, esports, xbox, brand, marketing, advertising, square enix, video games, streaming, gamepass, playstation Yes Episode 22 - Talking marketing, AI and startup culture with Special guest Mark Bainbridge 22 22 Episode 22 - Talking marketing, AI and startup culture with Special guest Mark Bainbridge full 76c32a45-f153-4096-bb3f-675c46606bc0 https://share.transistor.fm/s/05ef3360 Episode Notes

In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first, across any channel.

We discuss launching and marketing a start-up, cultural differences when working in a start-up versus an established brand, and whether AI as a term is a help or hindrance when selling in a new product.

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]]> Episode Notes

In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first, across any channel.

We discuss launching and marketing a start-up, cultural differences when working in a start-up versus an established brand, and whether AI as a term is a help or hindrance when selling in a new product.

External links referenced:

Audio-Visual assets:

]]> Tue, 12 Jan 2021 10:57:00 -0100 Mark Bainbridge, Jen Clinehens, Rob Voase Mark Bainbridge, Jen Clinehens, Rob Voase 2288 In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. We discuss launching and marketing a start-up and whether AI as a term is a help or hindrance when selling in a new product. In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. We discuss launching and marketing a start-up and whether AI as a term is a help or hindrance when selling in a new product. ai, business, brand, marketing, advertising, startup, dragonfly, startups Yes Episode 21 - What makes Starbucks great? 21 21 Episode 21 - What makes Starbucks great? full f4c32604-3620-449c-a2d4-4b4a6be80372 https://share.transistor.fm/s/83a45d01 Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.

29.47 - 33.34: Outro.

External links referenced:

  • Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE
  • 'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE
  • 'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE 
  • A summary of Robert Cialdini's 'Influence' book. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.

29.47 - 33.34: Outro.

External links referenced:

  • Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE
  • 'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE
  • 'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE 
  • A summary of Robert Cialdini's 'Influence' book. CLICK HERE

Audio-Visual assets:

]]> Fri, 18 Dec 2020 15:47:02 -0100 Voanehens Productions Voanehens Productions 2015 In this episode, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more. In this episode, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 20 - Talking Print and Purpose (with special guest Richard Boon) 20 20 Episode 20 - Talking Print and Purpose (with special guest Richard Boon) full bd6dadb3-fa70-46f8-944f-af5db740e5d2 https://share.transistor.fm/s/8b27f912 Episode Notes

0.00 - 0.22: The introduction to the podcast.

0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation.

38.06 - 39.45: Outro.

External links referenced:

  • Webmart's web page featuring their charity game. CLICK HERE
  • Forbes article featuring Webmart. CLICK HERE
  • Guardian article on IKEA catalogue discontinuation. CLICK HERE
  • Guardian article on Argos catalogue discontinuation. CLICK HERE
  • Guardian article on the resurgence of printed catalogues. CLICK HERE
  • JICMAIL's website. CLICK HERE
  • The CEO of Webmart's Marxist Capitalism TEDx talk. CLICK HERE

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]]> Episode Notes

0.00 - 0.22: The introduction to the podcast.

0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation.

38.06 - 39.45: Outro.

External links referenced:

  • Webmart's web page featuring their charity game. CLICK HERE
  • Forbes article featuring Webmart. CLICK HERE
  • Guardian article on IKEA catalogue discontinuation. CLICK HERE
  • Guardian article on Argos catalogue discontinuation. CLICK HERE
  • Guardian article on the resurgence of printed catalogues. CLICK HERE
  • JICMAIL's website. CLICK HERE
  • The CEO of Webmart's Marxist Capitalism TEDx talk. CLICK HERE

Audio-Visual assets:

]]> Fri, 11 Dec 2020 09:51:06 -0100 Rob Voase, Richard Boon, Jen Clinehens Rob Voase, Richard Boon, Jen Clinehens 2386 In this, our 20th episode, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency renowned for a strong sense of ethics and environmentalism that runs through their operation. In this, our 20th episode, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency renowned for a strong sense of ethics and environmentalism that runs through their operation. catalogues, jicmail, marketing, advertising, advertising podcast, direct mail, marketing podcast, print, purpose, podcast Yes Episode 19 - The pros and cons of working abroad 19 19 Episode 19 - The pros and cons of working abroad full 8a8ea67c-721a-4cbe-b7cc-1568fbca2b61 https://share.transistor.fm/s/443d7707 Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. 

42.37 - 43.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Mark Ritson's 10th Anniversary celebrations at Marketing Week. 

External links referenced:

  • Mark Ritson's 10th-anniversary articles. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. 

42.37 - 43.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Mark Ritson's 10th Anniversary celebrations at Marketing Week. 

External links referenced:

  • Mark Ritson's 10th-anniversary articles. CLICK HERE

Audio-Visual assets:

]]> Fri, 04 Dec 2020 13:40:32 -0100 Jen Clinehens, Rob Voase Jen Clinehens, Rob Voase 2628 In this episode, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. In this episode, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. marketing, advertising, advertising podcast, working abroad, relocation, marketing podcast, podcast Yes Episode 18 - What makes Netflix great? 18 18 Episode 18 - What makes Netflix great? full 39943995-f26f-4eec-a8ec-62fd33aa2c20 https://share.transistor.fm/s/9299acd5 Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 

29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.

29.47 - 30.08: Outro.

External links referenced:

  • Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast. CLICK HERE
  • David Chong article from 'Towards Data Science'. CLICK HERE
  • Springboard India article with additional content. CLICK HERE
  • The Mark Ritson '17 slides marketers should know about TV' video. CLICK HERE
  • Sherwin Williams TikTok controversy article. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 

29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.

29.47 - 30.08: Outro.

External links referenced:

  • Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast. CLICK HERE
  • David Chong article from 'Towards Data Science'. CLICK HERE
  • Springboard India article with additional content. CLICK HERE
  • The Mark Ritson '17 slides marketers should know about TV' video. CLICK HERE
  • Sherwin Williams TikTok controversy article. CLICK HERE

Audio-Visual assets:

]]> Fri, 27 Nov 2020 12:24:33 -0100 Jen Clinehens, Rob Voase Jen Clinehens, Rob Voase 1812 In this episode, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. In this episode, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. netflix, behavioural science, personalisation, marketing, cx, advertising, advertising podcast, marketing podcast, podcast Yes Episode 17 - What makes Peloton great? 17 17 Episode 17 - What makes Peloton great? full 7d2c4511-146d-4068-a0de-2101d5254118 https://share.transistor.fm/s/37af891a Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 

31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!

33.53 - 34.19: Outro.

External links referenced:

  • Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HERE
  • The terrible Peloton ad. CLICK HERE
  • The psychology of leaderboards. CLICK HERE
  • Techcrunch article on Peloton. CLICK HERE
  • PlayStation 5 London underground activation. CLICK HERE
  • Brands having fun with disputed claim notices on Twitter. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 

31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!

33.53 - 34.19: Outro.

External links referenced:

  • Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HERE
  • The terrible Peloton ad. CLICK HERE
  • The psychology of leaderboards. CLICK HERE
  • Techcrunch article on Peloton. CLICK HERE
  • PlayStation 5 London underground activation. CLICK HERE
  • Brands having fun with disputed claim notices on Twitter. CLICK HERE

Audio-Visual assets:

]]> Fri, 20 Nov 2020 15:06:22 -0100 Jen Clinehens, Rob Voase Jen Clinehens, Rob Voase 2060 In this episode, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. In this episode, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. crm, marketing, cx, advertising, advertising podcast, peloton, marketing podcast, podcast Yes Episode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers) 16 16 Episode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers) full 5502727a-e133-446c-b2cf-771a54de8bac https://share.transistor.fm/s/49dde81e Episode Notes

0.00 - 0.23: An introduction to the podcast.

0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur  Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.

36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the pitfalls of personalisation and Jen covers the True Name initiative by Citi Bank.

42.14 - 42.40: Outro.

External links referenced:

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.23: An introduction to the podcast.

0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur  Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.

36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the pitfalls of personalisation and Jen covers the True Name initiative by Citi Bank.

42.14 - 42.40: Outro.

External links referenced:

Audio-Visual assets:

]]> Fri, 13 Nov 2020 08:49:07 -0100 Jen Clinehens, Rob Voase Jen Clinehens, Rob Voase 2556 In this episode, we talk to a very special guest - CX Consultant, Agency leader and Entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup. In this episode, we talk to a very special guest - CX Consultant, Agency leader and Entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup. advertising agency, marketing, advertsing, start up, cx, startup, consulting, marketing agency Yes Episode 15 - What makes IKEA great? 15 15 Episode 15 - What makes IKEA great? full 549208e7-bf21-4c2a-8756-73b98dcdf73d https://share.transistor.fm/s/19078803 Episode Notes

0.00 - 0.19: An introduction to the podcast.

0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 

32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.

39.05 - 39.25: Outro.

External links referenced:

  • Rick Beato's 'What makes this song great?' series. CLICK HERE
  • Jen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HERE
  • Marketing Week article on IKEA's relationship with Mother. CLICK HERE
  • IKEA's 'Tomorrow starts tonight' campaign. CLICK HERE
  • CNBC article on the Psychology of IKEA. CLICK HERE
  • Semihandmade website. CLICK HERE
  • FOMO & FOFO article. CLICK HERE
  • Jen's new Choice Hacking website. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.19: An introduction to the podcast.

0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 

32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.

39.05 - 39.25: Outro.

External links referenced:

  • Rick Beato's 'What makes this song great?' series. CLICK HERE
  • Jen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HERE
  • Marketing Week article on IKEA's relationship with Mother. CLICK HERE
  • IKEA's 'Tomorrow starts tonight' campaign. CLICK HERE
  • CNBC article on the Psychology of IKEA. CLICK HERE
  • Semihandmade website. CLICK HERE
  • FOMO & FOFO article. CLICK HERE
  • Jen's new Choice Hacking website. CLICK HERE

Audio-Visual assets:

]]> Fri, 06 Nov 2020 12:07:00 -0100 Rob Voase, Jen Clinehens Rob Voase, Jen Clinehens 2365 In this episode, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. In this episode, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. brand, marketing, cx, advertising, behavourial science, brand marketing, ikea Yes Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson) 14 14 Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson) full 4547fda3-7032-4a2a-8b7d-ae4a4be9f7c2 https://share.transistor.fm/s/1ebbd986 Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?

33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and Jen talks about a racy little campaign.....

38.14 - 38.37: Outro.

External links referenced:

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?

33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and Jen talks about a racy little campaign.....

38.14 - 38.37: Outro.

External links referenced:

Audio-Visual assets:

]]> Fri, 30 Oct 2020 08:06:55 -0100 Lucinda Acheson, Jen Clinehens, Rob Voase Lucinda Acheson, Jen Clinehens, Rob Voase 2319 In this podcast, we welcome a very special guest - Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future? In this podcast, we welcome a very special guest - Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now ai, agency, brand, crm, marketing, cx, advertising, data driven marketing, brand marketing, martech Yes Episode 13 - What's the purpose of brand purpose? 13 13 Episode 13 - What's the purpose of brand purpose? full fe8a1c0f-c5a4-43e0-8f5c-270d3d537ae2 https://share.transistor.fm/s/28de788e Episode Notes

0.00 - 0.20:  An introduction to the podcast.

0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.

43.49 - 44.12: Outro.

Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey. 

External links referenced:

  • The Stengel 50 CLICK HERE
  • Simon Sinek's TED Talk CLICK HERE
  • Richard Shotten's dissection of The Stengel 50 CLICK HERE
  • Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
  • Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
  • 'The Halo Effect' by Phil Rosenzweig CLICK HERE
  • Vita Coco podcast CLICK HERE
  • Share of search video by Les Binet CLICK HERE
  • USPS  / Ogilvy Chicago / Stand by your mail campaign CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.20:  An introduction to the podcast.

0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.

43.49 - 44.12: Outro.

Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey. 

External links referenced:

  • The Stengel 50 CLICK HERE
  • Simon Sinek's TED Talk CLICK HERE
  • Richard Shotten's dissection of The Stengel 50 CLICK HERE
  • Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
  • Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
  • 'The Halo Effect' by Phil Rosenzweig CLICK HERE
  • Vita Coco podcast CLICK HERE
  • Share of search video by Les Binet CLICK HERE
  • USPS  / Ogilvy Chicago / Stand by your mail campaign CLICK HERE

Audio-Visual assets:

]]> Fri, 23 Oct 2020 12:22:35 +0000 Rob Voase, Jen Clinehens Rob Voase, Jen Clinehens 2653 In this episode, we discuss the much talked about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care? In this episode, we discuss the much talked about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care? brand, marketing, advertising, brand marketing, brand purpose Yes Episode 12 - Is age just a number in marketing? 12 12 Episode 12 - Is age just a number in marketing? full 248d0625-7810-40e0-9c6c-edccd12ddf50 https://share.transistor.fm/s/75c025a5 Episode Notes

0.00 - 0.21:  An introduction to the podcast.

0.24 - 36.57:  In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 

37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.

43.04 - 43.28: Outro.

External links referenced:

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.21:  An introduction to the podcast.

0.24 - 36.57:  In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 

37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.

43.04 - 43.28: Outro.

External links referenced:

Audio-Visual assets:

]]> Fri, 16 Oct 2020 10:33:59 +0000 Voanehens Productions Voanehens Productions 2610 In this episode, we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. In this episode, we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 11 - Talking data in marketing (with a special guest) 11 11 Episode 11 - Talking data in marketing (with a special guest) full 62452b39-9e35-45b0-884f-8b60b52ca7ea https://share.transistor.fm/s/2b5a6035 Episode Notes

0.00 - 0.25:  An introduction to the podcast.

0.29 - 33.25:  In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.

33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Sharp and David Jones and Jen raises Fleetwood Mac and Ocean Spray's social moment.

40.59 - 41.33: Outro.

External links referenced:

  • The Dunning-Kruger effect. CLICK HERE
  • IPSO-MORI article on the myth of the millennial. CLICK HERE
  • The Campaign article on David Jones and Professor Byron Sharp. CLICK HERE
  • The Fleetwood Mac / Ocean Spray story. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.25:  An introduction to the podcast.

0.29 - 33.25:  In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.

33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Sharp and David Jones and Jen raises Fleetwood Mac and Ocean Spray's social moment.

40.59 - 41.33: Outro.

External links referenced:

  • The Dunning-Kruger effect. CLICK HERE
  • IPSO-MORI article on the myth of the millennial. CLICK HERE
  • The Campaign article on David Jones and Professor Byron Sharp. CLICK HERE
  • The Fleetwood Mac / Ocean Spray story. CLICK HERE

Audio-Visual assets:

]]> Fri, 09 Oct 2020 09:01:32 +0000 Jennifer Clinehens, Mark Razzell, Rob Voase Jennifer Clinehens, Mark Razzell, Rob Voase 2494 In this podcast we welcome our first guest, Director of Data and Insight at Clemenger BBDO Melbourne - Mark Razzell. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts. In this podcast we welcome our first guest, Director of Data and Insight at Clemenger BBDO Melbourne - Mark Razzell. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts. analysis, crm, experimentation, marketing, advertising, data Yes Episode 10 - The things that drive us crazy about marketing 10 10 Episode 10 - The things that drive us crazy about marketing full 15c8c869-a302-4d33-8b53-8efc5719674f https://share.transistor.fm/s/f8be0c0d Episode Notes

0.00 - 0.24:  An introduction to the podcast.

0.28 - 37.18:  In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.

37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative. 

40.57 - 41.24: Outro.

External links referenced:

  • Codefinery article on the problems of Pitching. CLICK HERE
  • The Drum article on broken pitch processes. CLICK HERE
  • Trinity P3 article on why everyone loses in pitches. CLICK HERE
  • Mark Ritson article on agency branding (Paywall). CLICK HERE
  • The Drum article on agency branding.  CLICK HERE
  • The Drum article on IKEA / Mother UKs sleep campaign. CLICK HERE

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.24:  An introduction to the podcast.

0.28 - 37.18:  In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.

37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative. 

40.57 - 41.24: Outro.

External links referenced:

  • Codefinery article on the problems of Pitching. CLICK HERE
  • The Drum article on broken pitch processes. CLICK HERE
  • Trinity P3 article on why everyone loses in pitches. CLICK HERE
  • Mark Ritson article on agency branding (Paywall). CLICK HERE
  • The Drum article on agency branding.  CLICK HERE
  • The Drum article on IKEA / Mother UKs sleep campaign. CLICK HERE

Audio-Visual assets:

]]> Fri, 02 Oct 2020 11:43:51 +0000 Voanehens Productions Voanehens Productions 2485 In this episode, we discuss the things that we would change about the marketing industry if we could, based on over 30 years of combined experience. In this episode, we discuss the things that we would change about the marketing industry if we could, based on over 30 years of combined experience. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 9 - What is the point of loyalty programs? Part 2 9 9 Episode 9 - What is the point of loyalty programs? Part 2 full 1880bef0-128c-4078-82be-13030f857d8b https://share.transistor.fm/s/9f10f55a Episode Notes

0.00 - 0.23:  An introduction to the podcast.

0.28 - 32.56:  In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.

33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 

38.25 - 38.50: Outro.

External links referenced:

Audio-Visual assets:

]]> Episode Notes

0.00 - 0.23:  An introduction to the podcast.

0.28 - 32.56:  In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.

33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 

38.25 - 38.50: Outro.

External links referenced:

Audio-Visual assets:

]]> Fri, 25 Sep 2020 08:32:05 +0000 Voanehens Productions Voanehens Productions 2331 In the second part of a Loyalty program two-parter, we discuss what makes an engaging loyalty program plus the programs that we like the most and why. In the second part of a Loyalty program two-parter, we discuss what makes an engaging loyalty program plus the programs that we like the most and why. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 8 - What is the point of loyalty programs? Part 1 8 8 Episode 8 - What is the point of loyalty programs? Part 1 full 42c3a84b-d02d-421a-af52-f37edd207df7 https://share.transistor.fm/s/44dc9d23 0.00 - 0.23:  An introduction to the podcast.

0.27 - 30.52:  In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.

30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.

40.53 - 41.19: Outro.

External links referenced:

  • Forbes magazine article on Airline Loyalty programs. CLICK HERE
  • Rob's article on Amazon Prime. CLICK HERE
  • Rob's article outlining the Loyalty programme effects model. CLICK HERE
  • Jen's article on Peloton. CLICK HERE
  • Kotaku article on mid-stream Twitch advertising. CLICK HERE

Audio-Visual assets:

]]> 0.00 - 0.23:  An introduction to the podcast.

0.27 - 30.52:  In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.

30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.

40.53 - 41.19: Outro.

External links referenced:

  • Forbes magazine article on Airline Loyalty programs. CLICK HERE
  • Rob's article on Amazon Prime. CLICK HERE
  • Rob's article outlining the Loyalty programme effects model. CLICK HERE
  • Jen's article on Peloton. CLICK HERE
  • Kotaku article on mid-stream Twitch advertising. CLICK HERE

Audio-Visual assets:

]]> Fri, 18 Sep 2020 08:30:49 +0000 Voanehens Productions Voanehens Productions 2481 In the first of a two-parter, we discuss the concept of Loyalty programs, what role they play, and what limitations they may have. In the first of a two-parter, we discuss the concept of Loyalty programs, what role they play, and what limitations they may have. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 7: The Customer-centric sacrifice 7 7 Episode 7: The Customer-centric sacrifice full 77decfa0-bf07-48c7-9dbe-05cb45d94393 https://share.transistor.fm/s/8506cd25 0.00 - 0.26:  An introduction to the podcast.

0.29 - 31.52:  In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.

31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.

37.53 - 38.17: Outro.

External links referenced:

  • Forbes Top 100 most customer-centric companies. CLICK HERE
  • 'The Customer-centric sacrifice' by Rob Voase. CLICK HERE
  • Gravity payments $70k per year annual salary. CLICK HERE
  • 'Let My People Go Surfing (Including 10 More Years of Business Unusual)' by Yvon Chouinard. CLICK HERE
  • Eurogamer article on the Xbox Series. CLICK HERE
  • Eurogamer article on the PlayStation 5. CLICK HERE

Audio-Visual assets:

]]> 0.00 - 0.26:  An introduction to the podcast.

0.29 - 31.52:  In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.

31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.

37.53 - 38.17: Outro.

External links referenced:

  • Forbes Top 100 most customer-centric companies. CLICK HERE
  • 'The Customer-centric sacrifice' by Rob Voase. CLICK HERE
  • Gravity payments $70k per year annual salary. CLICK HERE
  • 'Let My People Go Surfing (Including 10 More Years of Business Unusual)' by Yvon Chouinard. CLICK HERE
  • Eurogamer article on the Xbox Series. CLICK HERE
  • Eurogamer article on the PlayStation 5. CLICK HERE

Audio-Visual assets:

]]> Fri, 11 Sep 2020 10:06:57 +0000 Voanehens Productions Voanehens Productions 2297 In this episode, we discuss the idea of Customer-centricity. An oft used term by brands but how many make the sacrifices it demands? In this episode, we discuss the idea of Customer-centricity. An oft used term by brands but how many make the sacrifices it demands? advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 6: Behavioural Science - an introduction for Marketers Part 2 6 6 Episode 6: Behavioural Science - an introduction for Marketers Part 2 full 0a1e7cb3-f812-481f-8456-9dcc1dcabd54 https://share.transistor.fm/s/adb93c43 0.00 - 0.24:  An introduction to the podcast

0.28 - 32.26:  In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:

  • 1.27: The Cocktail Party Effect
  • 12.40: Social Proof
  • 20.58: The Peak End Rule

32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.

37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

45.10 - 45.30: Outro.

External links referenced:

  • Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
  • Paper on studies of transparency within recommendation engines. CLICK HERE.
  • Movable Ink. CLICK HERE.
  • 'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
  • Bob Hoffman blog on brand-building. CLICK HERE.
  • Facebook Vs Apple Forbes Article.  CLICK HERE.
  • The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.

Audio-Visual assets:

]]> 0.00 - 0.24:  An introduction to the podcast

0.28 - 32.26:  In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:

  • 1.27: The Cocktail Party Effect
  • 12.40: Social Proof
  • 20.58: The Peak End Rule

32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.

37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

45.10 - 45.30: Outro.

External links referenced:

  • Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
  • Paper on studies of transparency within recommendation engines. CLICK HERE.
  • Movable Ink. CLICK HERE.
  • 'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
  • Bob Hoffman blog on brand-building. CLICK HERE.
  • Facebook Vs Apple Forbes Article.  CLICK HERE.
  • The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.

Audio-Visual assets:

]]> Thu, 03 Sep 2020 13:29:25 +0000 Voanehens Productions Voanehens Productions 2732 In this second part of a double-header, we discuss more applications of Behavioural Science in Marketing and dig into its ethical dimensions - are you using your powers for good or evil? In this second part of a double-header, we discuss more applications of Behavioural Science in Marketing and dig into its ethical dimensions - are you using your powers for good or evil? advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 5: Behavioural Science - an introduction for Marketers Part 1 5 5 Episode 5: Behavioural Science - an introduction for Marketers Part 1 full c3a79c4f-d7de-42e4-8070-53d23fbdfc7a https://share.transistor.fm/s/032f6dd8 0.00 - 0.25:  An introduction to the podcast

0.29 - 36.24:  In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:

  • 10.46: Choice Overload
  • 20.30: Confirmation Bias
  • 29.25: The Goal Gradient Effect

36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

41.56 - 42.41: Outro

External links referenced:

Audio-Visual assets:

]]> 0.00 - 0.25:  An introduction to the podcast

0.29 - 36.24:  In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:

  • 10.46: Choice Overload
  • 20.30: Confirmation Bias
  • 29.25: The Goal Gradient Effect

36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

41.56 - 42.41: Outro

External links referenced:

Audio-Visual assets:

]]> Thu, 27 Aug 2020 11:00:04 +0000 Rob Voase, Jennifer Clinehens Rob Voase, Jennifer Clinehens 2563 In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it. In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 4: Six of our favourite marketing books 4 4 Episode 4: Six of our favourite marketing books full adae5b7a-cf48-4cd2-b91b-ceda286c5310 https://share.transistor.fm/s/63e0feb4 0.00 - 0.27:  An introduction to the podcast

0.28 - 35.00:  In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are:

  • 1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE.
  • 6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE.
  • 14.31: 'Hooked' by Nir Eyal. CLICK HERE.
  • 17.33: 'Inside the Nudge Unit' by David Halpern. CLICK HERE.
  • 26.43: 'Nudge' by Richard Thaler and Cass Sunstein. CLICK HERE.
  • 26.43: 'Thinking, Fast and Slow' by Daniel Kahnemann. CLICK HERE.

35.03 - 38.40: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

38.45 - 39.01: Outro

External links referenced:

Audio-Visual assets:

]]> 0.00 - 0.27:  An introduction to the podcast

0.28 - 35.00:  In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are:

  • 1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE.
  • 6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE.
  • 14.31: 'Hooked' by Nir Eyal. CLICK HERE.
  • 17.33: 'Inside the Nudge Unit' by David Halpern. CLICK HERE.
  • 26.43: 'Nudge' by Richard Thaler and Cass Sunstein. CLICK HERE.
  • 26.43: 'Thinking, Fast and Slow' by Daniel Kahnemann. CLICK HERE.

35.03 - 38.40: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

38.45 - 39.01: Outro

External links referenced:

Audio-Visual assets:

]]> Thu, 20 Aug 2020 15:00:20 +0000 Voanehens Productions Voanehens Productions 2354 In this episode, we discuss six of our favourite marketing books and why we value them so highly. In this episode, we discuss six of our favourite marketing books and why we value them so highly. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 3: Specialist or Generalist - What should you be? 3 3 Episode 3: Specialist or Generalist - What should you be? full cc67ccc3-6116-4b04-8987-920a9031ee8a https://share.transistor.fm/s/6c4211d7 0.00 - 0.24:  An introduction to the podcast

0.26 - 39.32:  In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist?

We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on the top marketing jobs.

39.35 - 42.37: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

Audio-Visual assets:

]]> 0.00 - 0.24:  An introduction to the podcast

0.26 - 39.32:  In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist?

We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on the top marketing jobs.

39.35 - 42.37: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

Audio-Visual assets:

]]> Thu, 13 Aug 2020 13:38:34 +0000 Jen Clinehens, Rob Voase Jen Clinehens, Rob Voase 2558 In this episode, we discuss whether marketers should look to specialise in a specific marketing discipline or maintain a broader if shallower, skillset and Jen has an epiphany.... In this episode, we discuss whether marketers should look to specialise in a specific marketing discipline or maintain a broader if shallower, skillset and Jen has an epiphany.... advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 2: Agency or Client-side - Which one should you choose? 2 2 Episode 2: Agency or Client-side - Which one should you choose? full cab032fb-fded-4800-a7f6-a3eb10b75ce6 https://share.transistor.fm/s/d962dc03 0.00 - 0.23: Introduction of us and the topic at hand

0.26 - 31.31:  A discussion on the pros and cons of working on both sides of the fence including a discussion on control of decision-making, the freedom from minutiae, the pain of pitching and timesheets, and a discussion on what you should do. 

31.32 - 37.51: What is the transition like between either side and what do you need to make it a success?

37.52 - 39.41: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External Links referenced:

Audio-Visual assets:

]]> 0.00 - 0.23: Introduction of us and the topic at hand

0.26 - 31.31:  A discussion on the pros and cons of working on both sides of the fence including a discussion on control of decision-making, the freedom from minutiae, the pain of pitching and timesheets, and a discussion on what you should do. 

31.32 - 37.51: What is the transition like between either side and what do you need to make it a success?

37.52 - 39.41: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External Links referenced:

Audio-Visual assets:

]]> Thu, 13 Aug 2020 13:38:21 +0000 Rob Voase, Jen Clinehens Rob Voase, Jen Clinehens 2381 In this episode, we discuss the pros and cons of working both client and agency-side to try and help those trying to figure out the answer for their own careers. In this episode, we discuss the pros and cons of working both client and agency-side to try and help those trying to figure out the answer for their own careers. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes Episode 1: You are not your customer 1 1 Episode 1: You are not your customer full 38bf9d7c-6363-478d-8ef9-429287aeacd3 https://share.transistor.fm/s/91e05e34 0.00 - 2.18:  An introduction into the podcast, us and  our credentials - what have we done and why are we qualified to have opinions.

2.19 - 4.05:  A discussion on who this podcast is aimed at.

4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.

18.59 -  21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

  • Thinkbox survey of variances between customers and the marketing/advertising industry. CLICK HERE
  • 'The Long and Short of it' by Les Binet and Peter Field. CLICK HERE.
  • 'Effectiveness in Context: A Manual for Brand-Building’ by Les Binet and Peter Field. CLICK HERE.
  • 'Be less Zombie' by Elvin Turner. CLICK HERE.
  • Our website at everybodyhatesyourbrand.com. CLICK HERE.

Audio-Visual assets:

]]> 0.00 - 2.18:  An introduction into the podcast, us and  our credentials - what have we done and why are we qualified to have opinions.

2.19 - 4.05:  A discussion on who this podcast is aimed at.

4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.

18.59 -  21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

  • Thinkbox survey of variances between customers and the marketing/advertising industry. CLICK HERE
  • 'The Long and Short of it' by Les Binet and Peter Field. CLICK HERE.
  • 'Effectiveness in Context: A Manual for Brand-Building’ by Les Binet and Peter Field. CLICK HERE.
  • 'Be less Zombie' by Elvin Turner. CLICK HERE.
  • Our website at everybodyhatesyourbrand.com. CLICK HERE.

Audio-Visual assets:

]]> Thu, 13 Aug 2020 13:26:19 +0000 Jen Clinehens, Rob Voase Jen Clinehens, Rob Voase 1279 In this inaugural episode, we introduce ourselves, why you should care about our opinions and where our podcast title came from. In this inaugural episode, we introduce ourselves, why you should care about our opinions and where our podcast title came from. advertising, advertising strategy, loyalty, brand, brand marketing, crm, customer experience, cx, loyalty marketing, direct marketing, loyalty programs, marketing, marketing careers, marketing strategy, marketing tactics Yes