What does it really take to build a successful independent end-of-life veterinary practice today?

In this conversation, Daniel Vivarelli sits down with Dr. Christie Cornelius to talk about the emotional realities of end-of-life care, the rise of independent in-home euthanasia practices, burnout, trust, referrals, reviews, and what families are truly looking for when choosing a veterinarian during one of the hardest moments of their lives.

Christie shares lessons from years spent supporting end-of-life veterinarians through Kindred.Vet and the Independent End-of-Life Veterinarian Coalition, along with practical insights around growth, visibility, boundaries, and building a sustainable practice in a rapidly changing industry.

Whether you’re an established in-home euthanasia veterinarian or just exploring this path, this episode offers an honest look at the human and business side of the profession.

In This Episode

• How Christie first entered end-of-life veterinary care
• The emotional realities of working in this field
• Why independent practices are growing rapidly
• The biggest mistakes vets make when building visibility online
• How reviews shape trust for grieving families
• Burnout, boundaries, and sustainability
• What families are really searching for during crisis moments
• Referral strategies that actually work
• SEO and Google visibility for in-home euthanasia vets
• Advice for veterinarians considering the transition into end-of-life care

About Dr. Christie Cornelius

Dr. Christie Cornelius is an end-of-life veterinarian, educator, and community leader in the independent EOL veterinary space. She is the founder of Kindred.Vet and a leader within the Independent End-of-Life Veterinarian Coalition, where she helps support and connect veterinarians building compassionate, independent end-of-life care practices across North America.

Resources & Links

Connect with Dr. Christie Cornelius:
Kindred.Vet
Subscribe to the EOLvets.com Newsletter for independent end-of-life vets:
 https://eolvets.com

Learn more about Starloop:
 https://starloop.com

Connect with Daniel Vivarelli:
 https://www.linkedin.com