EmailTalk Transistor (https://transistor.fm) https://feeds.transistor.fm/emailtalk A podcast for emailgeeks, who want to do email marketing better. © EmailTalk 3874b3f8-6682-532c-b0b3-1d9294ba182a yes en Tue, 27 Oct 2026 18:27:52 +0000 Tue, 27 Oct 2026 18:28:21 +0000 https://www.emailtalk.fm https://img.transistorcdn.com/x4eAzeFFo--1MGzbBxX6YHVoEg_mB1_3EM8jyJDbGXQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEzMDE4LzE1OTY2/NzA4NjktYXJ0d29y/ay5qcGc.jpg EmailTalk https://www.emailtalk.fm episodic Elliot Ross A podcast for emailgeeks, who want to do email marketing better. A podcast for emailgeeks, who want to do email marketing better. email marketing, email design, growth marketing Elliot Ross No No Do We Actually Need AI for This? 2 2 Do We Actually Need AI for This? full 8a3f85a9-5614-4064-9753-def0bbf22332 https://share.transistor.fm/s/67d21a4c Every brand feels like it should be doing more with AI. But where does it actually help an email and CRM team, and where is it just a robot arm making coffee?

Elliot sits down with Kimberly Fox, a CRM Activation Lead who has worked in email and CRM at agencies and brands in the US and the UK.

They start before the AI question: Kimberly's move from Indiana, Chicago and Denver to London, how conferences and networking have changed with hybrid work, and what she brought from agency life to the brand side, from project management habits to treating the CRM team as the agency inside the company. She also covers prioritisation when legal, product and promotional teams all want a place in email.

The second half turns to AI. Kimberly explains why clean data comes first (Einstein in Salesforce Marketing Cloud was no use on a database full of duplicates), why AI adoption is a culture job rather than a one-off rollout, and why teams should be open about where AI helped. Elliot shares where he sees teams start well, using AI to check copy against brand guidelines rather than write it, and why replacing people with AI is a risk to the brand.

In this episode:

  • Conferences, networking and hybrid work
  • From Indiana to London
  • What agency experience brings to the brand side
  • Prioritising when every team wants email
  • Why AI needs clean data first
  • Making AI adoption part of team culture
  • Where to start, and when you don't need AI at all

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you're working out where AI fits in your team, this episode is a sensible place to start.

What's the most needless use of AI you've seen at work? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Kimberly Fox — CRM Activation Lead
https://www.linkedin.com/in/kimberlyafox/

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

#emailgeeks #EmailMarketing #EmailDesign #AIinMarketing #AIAdoption

]]> Every brand feels like it should be doing more with AI. But where does it actually help an email and CRM team, and where is it just a robot arm making coffee?

Elliot sits down with Kimberly Fox, a CRM Activation Lead who has worked in email and CRM at agencies and brands in the US and the UK.

They start before the AI question: Kimberly's move from Indiana, Chicago and Denver to London, how conferences and networking have changed with hybrid work, and what she brought from agency life to the brand side, from project management habits to treating the CRM team as the agency inside the company. She also covers prioritisation when legal, product and promotional teams all want a place in email.

The second half turns to AI. Kimberly explains why clean data comes first (Einstein in Salesforce Marketing Cloud was no use on a database full of duplicates), why AI adoption is a culture job rather than a one-off rollout, and why teams should be open about where AI helped. Elliot shares where he sees teams start well, using AI to check copy against brand guidelines rather than write it, and why replacing people with AI is a risk to the brand.

In this episode:

  • Conferences, networking and hybrid work
  • From Indiana to London
  • What agency experience brings to the brand side
  • Prioritising when every team wants email
  • Why AI needs clean data first
  • Making AI adoption part of team culture
  • Where to start, and when you don't need AI at all

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you're working out where AI fits in your team, this episode is a sensible place to start.

What's the most needless use of AI you've seen at work? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Kimberly Fox — CRM Activation Lead
https://www.linkedin.com/in/kimberlyafox/

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

#emailgeeks #EmailMarketing #EmailDesign #AIinMarketing #AIAdoption

]]> Tue, 27 Oct 2026 09:49:57 +0000 Elliot Ross Watch on YouTube Elliot Ross 4136 Every brand feels like it should be doing more with AI. But where does it actually help an email and CRM team, and where is it just a robot arm making coffee?

Elliot sits down with Kimberly Fox, a CRM Activation Lead who has worked in email and CRM at agencies and brands in the US and the UK.

They start before the AI question: Kimberly's move from Indiana, Chicago and Denver to London, how conferences and networking have changed with hybrid work, and what she brought from agency life to the brand side, from project management habits to treating the CRM team as the agency inside the company. She also covers prioritisation when legal, product and promotional teams all want a place in email.

The second half turns to AI. Kimberly explains why clean data comes first (Einstein in Salesforce Marketing Cloud was no use on a database full of duplicates), why AI adoption is a culture job rather than a one-off rollout, and why teams should be open about where AI helped. Elliot shares where he sees teams start well, using AI to check copy against brand guidelines rather than write it, and why replacing people with AI is a risk to the brand.

In this episode:

  • Conferences, networking and hybrid work
  • From Indiana to London
  • What agency experience brings to the brand side
  • Prioritising when every team wants email
  • Why AI needs clean data first
  • Making AI adoption part of team culture
  • Where to start, and when you don't need AI at all

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you're working out where AI fits in your team, this episode is a sensible place to start.

What's the most needless use of AI you've seen at work? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Kimberly Fox — CRM Activation Lead
https://www.linkedin.com/in/kimberlyafox/

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

#emailgeeks #EmailMarketing #EmailDesign #AIinMarketing #AIAdoption

]]> email marketing, email design, growth marketing No Email vs Push: Who Really Gets the Conversion? 2 2 Email vs Push: Who Really Gets the Conversion? full 6fe5c4eb-4bf4-470f-9462-2eabd87b90fc https://share.transistor.fm/s/7e51bd37 Email builds the trust. Push catches the moment. So which channel gets the credit for the conversion, and does it even matter?

In this episode of Email Talk, Elliot sits down with Stefanie Kaberidis, who has spent around 18 years in email and CRM. She fell into email by accident at an email marketing agency, then moved through the Berlin startup boom ("one person has to do the job of five") and into almost ten years in corporate CRM.

Steffi explains why push brings in more revenue at the conversion moment while email does the branding and trust work. Someone reads your email on the metro in the morning, talks it over with their partner that evening and buys straight from their wishlist. The email lost the conversion, but a push at lunch or in the evening adds a second chance. Her advice to email people who've just been handed push: take it, it's a gift.

They also get into how AI is changing testing. Instead of an A/B/C test to a million people where "you choose the least bad", AI can test hundreds of combinations of subject line, hero image, copy and CTA for each person, along with send time and frequency. Email has the richer data to learn from, because push gives you "140 characters and one image".

Then hiring in the AI era (take-home case studies don't work when candidates "just bring you Claude's case study"), why Steffi now hires for mindset, the Berlin CRM scene and her women's breakfast round table, and how she went from workaholic to "you can have a career and you can have a life".

In this episode:

  • From marketing generalist to 18 years in email
  • Agency, startup, corporate: what each one teaches you
  • Email vs push: branding and trust vs the conversion moment
  • Why push opt-ins have no preference centre
  • Why email data matters more for AI than push data
  • The golden rule for email people taking on push
  • Attribution across devices and channels
  • AI and the end of the old A/B test
  • Hiring when every candidate has Claude
  • Hiring for mindset, and admitting "I don't know"
  • The CRM scene in Berlin
  • Career, burnout and having a life

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you've just been handed push, SMS or in-app as well, this episode will help you get those channels working together.

Which channel gets the credit in your team, email or push? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.


Stefanie Kaberidis — Head of CRM
https://www.linkedin.com/in/stefanie-kaberidis-54235170/

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Email builds the trust. Push catches the moment. So which channel gets the credit for the conversion, and does it even matter?

In this episode of Email Talk, Elliot sits down with Stefanie Kaberidis, who has spent around 18 years in email and CRM. She fell into email by accident at an email marketing agency, then moved through the Berlin startup boom ("one person has to do the job of five") and into almost ten years in corporate CRM.

Steffi explains why push brings in more revenue at the conversion moment while email does the branding and trust work. Someone reads your email on the metro in the morning, talks it over with their partner that evening and buys straight from their wishlist. The email lost the conversion, but a push at lunch or in the evening adds a second chance. Her advice to email people who've just been handed push: take it, it's a gift.

They also get into how AI is changing testing. Instead of an A/B/C test to a million people where "you choose the least bad", AI can test hundreds of combinations of subject line, hero image, copy and CTA for each person, along with send time and frequency. Email has the richer data to learn from, because push gives you "140 characters and one image".

Then hiring in the AI era (take-home case studies don't work when candidates "just bring you Claude's case study"), why Steffi now hires for mindset, the Berlin CRM scene and her women's breakfast round table, and how she went from workaholic to "you can have a career and you can have a life".

In this episode:

  • From marketing generalist to 18 years in email
  • Agency, startup, corporate: what each one teaches you
  • Email vs push: branding and trust vs the conversion moment
  • Why push opt-ins have no preference centre
  • Why email data matters more for AI than push data
  • The golden rule for email people taking on push
  • Attribution across devices and channels
  • AI and the end of the old A/B test
  • Hiring when every candidate has Claude
  • Hiring for mindset, and admitting "I don't know"
  • The CRM scene in Berlin
  • Career, burnout and having a life

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you've just been handed push, SMS or in-app as well, this episode will help you get those channels working together.

Which channel gets the credit in your team, email or push? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.


Stefanie Kaberidis — Head of CRM
https://www.linkedin.com/in/stefanie-kaberidis-54235170/

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Fri, 23 Oct 2026 10:00:00 +0100 Elliot Ross Watch on YouTube Elliot Ross 3202 Email builds the trust. Push catches the moment. So which channel gets the credit for the conversion, and does it even matter?

In this episode of Email Talk, Elliot sits down with Stefanie Kaberidis, who has spent around 18 years in email and CRM. She fell into email by accident at an email marketing agency, then moved through the Berlin startup boom ("one person has to do the job of five") and into almost ten years in corporate CRM.

Steffi explains why push brings in more revenue at the conversion moment while email does the branding and trust work. Someone reads your email on the metro in the morning, talks it over with their partner that evening and buys straight from their wishlist. The email lost the conversion, but a push at lunch or in the evening adds a second chance. Her advice to email people who've just been handed push: take it, it's a gift.

They also get into how AI is changing testing. Instead of an A/B/C test to a million people where "you choose the least bad", AI can test hundreds of combinations of subject line, hero image, copy and CTA for each person, along with send time and frequency. Email has the richer data to learn from, because push gives you "140 characters and one image".

Then hiring in the AI era (take-home case studies don't work when candidates "just bring you Claude's case study"), why Steffi now hires for mindset, the Berlin CRM scene and her women's breakfast round table, and how she went from workaholic to "you can have a career and you can have a life".

In this episode:

  • From marketing generalist to 18 years in email
  • Agency, startup, corporate: what each one teaches you
  • Email vs push: branding and trust vs the conversion moment
  • Why push opt-ins have no preference centre
  • Why email data matters more for AI than push data
  • The golden rule for email people taking on push
  • Attribution across devices and channels
  • AI and the end of the old A/B test
  • Hiring when every candidate has Claude
  • Hiring for mindset, and admitting "I don't know"
  • The CRM scene in Berlin
  • Career, burnout and having a life

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you've just been handed push, SMS or in-app as well, this episode will help you get those channels working together.

Which channel gets the credit in your team, email or push? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.


Stefanie Kaberidis — Head of CRM
https://www.linkedin.com/in/stefanie-kaberidis-54235170/

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> email marketing, email design, growth marketing No Email Marketing When There's Only One of Everything 2 2 Email Marketing When There's Only One of Everything full ac049b9d-69bf-4372-aef9-4067cdafa8c8 https://share.transistor.fm/s/7dadc824 When there’s only one of everything, you can’t email like an ecommerce brand.

Elliot sits down with Vinit Ramnarayan, who has spent just over seven years in CRM at Sotheby’s. His route into email went through telecoms in India, DVD and Blu-ray licensing, and Havaianas in Madrid. While he was there he started helping the email team, taught himself the HTML and went freelance.

At an auction house, stock is finite and every item is one of a kind. So the email isn’t a weekly buy-buy-buy blast. It’s the timely alert: the artist you collect is coming up for auction, or the lot you liked closes in five minutes. And loyalty means looking after whole families, because the person you sell to today might consign that piece back to you years later.

Vinit explains how his growth marketing team wins over relationship managers who have guarded their clients for decades. They don’t fight for channel credit. They measure themselves against what the whole business needs: more bidders per lot, more consignments.

On AI, his team uses it to stop waiting on engineering. But he’s wary of vibe coding. If you don’t understand where your data comes from, you can’t trust what you’re sending.

In this episode:

  • From telecoms in India to CRM at Sotheby’s
  • Nobody’s painting any more Picassos, and what finite stock does to CRM
  • Email as a timely alert, not a blast
  • Loyalty across generations of collectors
  • Measuring the team against company goals, not channel credit
  • Using AI to stop waiting on engineering, and why vibe coding worries him
  • Decades of offline data, and why plug-and-play AI makes him hesitant

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> When there’s only one of everything, you can’t email like an ecommerce brand.

Elliot sits down with Vinit Ramnarayan, who has spent just over seven years in CRM at Sotheby’s. His route into email went through telecoms in India, DVD and Blu-ray licensing, and Havaianas in Madrid. While he was there he started helping the email team, taught himself the HTML and went freelance.

At an auction house, stock is finite and every item is one of a kind. So the email isn’t a weekly buy-buy-buy blast. It’s the timely alert: the artist you collect is coming up for auction, or the lot you liked closes in five minutes. And loyalty means looking after whole families, because the person you sell to today might consign that piece back to you years later.

Vinit explains how his growth marketing team wins over relationship managers who have guarded their clients for decades. They don’t fight for channel credit. They measure themselves against what the whole business needs: more bidders per lot, more consignments.

On AI, his team uses it to stop waiting on engineering. But he’s wary of vibe coding. If you don’t understand where your data comes from, you can’t trust what you’re sending.

In this episode:

  • From telecoms in India to CRM at Sotheby’s
  • Nobody’s painting any more Picassos, and what finite stock does to CRM
  • Email as a timely alert, not a blast
  • Loyalty across generations of collectors
  • Measuring the team against company goals, not channel credit
  • Using AI to stop waiting on engineering, and why vibe coding worries him
  • Decades of offline data, and why plug-and-play AI makes him hesitant

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Thu, 15 Oct 2026 10:41:53 +0100 Elliot Ross Watch on YouTube Elliot Ross 2336 When there’s only one of everything, you can’t email like an ecommerce brand.

Elliot sits down with Vinit Ramnarayan, who has spent just over seven years in CRM at Sotheby’s. His route into email went through telecoms in India, DVD and Blu-ray licensing, and Havaianas in Madrid. While he was there he started helping the email team, taught himself the HTML and went freelance.

At an auction house, stock is finite and every item is one of a kind. So the email isn’t a weekly buy-buy-buy blast. It’s the timely alert: the artist you collect is coming up for auction, or the lot you liked closes in five minutes. And loyalty means looking after whole families, because the person you sell to today might consign that piece back to you years later.

Vinit explains how his growth marketing team wins over relationship managers who have guarded their clients for decades. They don’t fight for channel credit. They measure themselves against what the whole business needs: more bidders per lot, more consignments.

On AI, his team uses it to stop waiting on engineering. But he’s wary of vibe coding. If you don’t understand where your data comes from, you can’t trust what you’re sending.

In this episode:

  • From telecoms in India to CRM at Sotheby’s
  • Nobody’s painting any more Picassos, and what finite stock does to CRM
  • Email as a timely alert, not a blast
  • Loyalty across generations of collectors
  • Measuring the team against company goals, not channel credit
  • Using AI to stop waiting on engineering, and why vibe coding worries him
  • Decades of offline data, and why plug-and-play AI makes him hesitant

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> email marketing, email design, growth marketing No Why not just AI every email? 2 2 Why not just AI every email? full 65b69d92-57b2-402d-a4c8-d2964af31c35 https://share.transistor.fm/s/225fec4e Why not hand every email to AI, from the first build to the final send? It would be faster. It would also give you twenty different versions of your brand, headlines that run past the character limit, and nobody accountable when something goes out wrong.

In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey take on the "just AI everything" pitch that's all over LinkedIn. Elliot starts with a real test: he connected Claude to his Gmail and had it unsubscribe inboxes from everything they'd signed up to. It cleared weeks of work, but it still came back with a handful of failures per person to sort out by hand.

Joe explains why email design systems, the pre-approved building blocks that keep a brand consistent, are turning into the guardrails AI needs. A prompt or a skill can describe your brand, but a design system with validation rules can enforce it. That matters when an LLM can't reliably count to forty characters. The question now isn't whether AI can build an email. It's how you keep 200 agents building for your brand without drifting off it.

Will brings in what CRM teams are telling us: junior builds that look fine and then break in the inbox, taped-together workflows that leave every email slightly off-brand, and how much nuance you'd have to teach a model before it gets things right.

They also ask whether every email will end up looking the same, why AI should raise standards rather than cut corners, and which jobs nobody should be doing by hand anymore, like checking every link in 16 languages or copying and pasting all day.

In this episode:

  • Letting Claude loose on an inbox
  • Why not just AI everything?
  • Email design systems as guardrails for AI
  • Skills vs validation rules: describing your brand vs enforcing it
  • Keeping 200 AI agents on-brand
  • Accountability: "the agents did it" isn't an answer
  • AI doesn't replace humans, it shows where they're invaluable
  • Ask AI for the process, not just the output

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you keep hearing that AI can do the lot, this episode gives you a better question to ask: where does your team add value, and what does AI need from you to stay on brand?

What would you do with the time AI gives back? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Why not hand every email to AI, from the first build to the final send? It would be faster. It would also give you twenty different versions of your brand, headlines that run past the character limit, and nobody accountable when something goes out wrong.

In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey take on the "just AI everything" pitch that's all over LinkedIn. Elliot starts with a real test: he connected Claude to his Gmail and had it unsubscribe inboxes from everything they'd signed up to. It cleared weeks of work, but it still came back with a handful of failures per person to sort out by hand.

Joe explains why email design systems, the pre-approved building blocks that keep a brand consistent, are turning into the guardrails AI needs. A prompt or a skill can describe your brand, but a design system with validation rules can enforce it. That matters when an LLM can't reliably count to forty characters. The question now isn't whether AI can build an email. It's how you keep 200 agents building for your brand without drifting off it.

Will brings in what CRM teams are telling us: junior builds that look fine and then break in the inbox, taped-together workflows that leave every email slightly off-brand, and how much nuance you'd have to teach a model before it gets things right.

They also ask whether every email will end up looking the same, why AI should raise standards rather than cut corners, and which jobs nobody should be doing by hand anymore, like checking every link in 16 languages or copying and pasting all day.

In this episode:

  • Letting Claude loose on an inbox
  • Why not just AI everything?
  • Email design systems as guardrails for AI
  • Skills vs validation rules: describing your brand vs enforcing it
  • Keeping 200 AI agents on-brand
  • Accountability: "the agents did it" isn't an answer
  • AI doesn't replace humans, it shows where they're invaluable
  • Ask AI for the process, not just the output

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you keep hearing that AI can do the lot, this episode gives you a better question to ask: where does your team add value, and what does AI need from you to stay on brand?

What would you do with the time AI gives back? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Tue, 06 Oct 2026 08:39:00 +0100 Elliot Ross Watch on YouTube Elliot Ross 1863 Why not hand every email to AI, from the first build to the final send? It would be faster. It would also give you twenty different versions of your brand, headlines that run past the character limit, and nobody accountable when something goes out wrong.

In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey take on the "just AI everything" pitch that's all over LinkedIn. Elliot starts with a real test: he connected Claude to his Gmail and had it unsubscribe inboxes from everything they'd signed up to. It cleared weeks of work, but it still came back with a handful of failures per person to sort out by hand.

Joe explains why email design systems, the pre-approved building blocks that keep a brand consistent, are turning into the guardrails AI needs. A prompt or a skill can describe your brand, but a design system with validation rules can enforce it. That matters when an LLM can't reliably count to forty characters. The question now isn't whether AI can build an email. It's how you keep 200 agents building for your brand without drifting off it.

Will brings in what CRM teams are telling us: junior builds that look fine and then break in the inbox, taped-together workflows that leave every email slightly off-brand, and how much nuance you'd have to teach a model before it gets things right.

They also ask whether every email will end up looking the same, why AI should raise standards rather than cut corners, and which jobs nobody should be doing by hand anymore, like checking every link in 16 languages or copying and pasting all day.

In this episode:

  • Letting Claude loose on an inbox
  • Why not just AI everything?
  • Email design systems as guardrails for AI
  • Skills vs validation rules: describing your brand vs enforcing it
  • Keeping 200 AI agents on-brand
  • Accountability: "the agents did it" isn't an answer
  • AI doesn't replace humans, it shows where they're invaluable
  • Ask AI for the process, not just the output

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe, Klaviyo or any other ESP, and you keep hearing that AI can do the lot, this episode gives you a better question to ask: where does your team add value, and what does AI need from you to stay on brand?

What would you do with the time AI gives back? Tell us in the comments.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> email marketing, email design, growth marketing No How Do You Know When to Trust AI? 2 2 How Do You Know When to Trust AI? full fc18a3bb-73d9-48fb-ad7b-6d283e480e2c https://share.transistor.fm/s/62759092 AI will tell you it's right whether it is or not. So how does an email team work out what to hand over, what to check, and what to keep?

In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey look at trust in AI for email marketing and CRM teams. Elliot has just come back from Ogilvy's Nudgestock, where this year's theme was trust in the digital age. That sets up the conversation: how you learn when to trust AI output and when not to, and why this change is harder to manage than mobile or GDPR ever were.

Will talks about the themes coming out of CRM teams at the moment, Joe explains why AI is most useful in work you already know well. They also look at why AI can speed up an email build and still leave you with the same QA time at the end.

In this episode:

  • The pattern this week: teams building their own AI tools vs teams doing nothing at all
  • Nudgestock, Rory Sutherland and trust in the digital age
  • How do you learn to trust AI, and when to stop?
  • "AI doesn't replace humans, it surfaces what's irreplaceable"
  • Using AI where you're the expert vs where you're not
  • If you tried ChatGPT two years ago and gave up, try again
  • Skills, context and codifying what "on brand" means
  • Does AI save time if you still have to check its homework?
  • The human sandwich: human, AI, human

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe or any other ESP, and you're working out how far to trust AI with your campaigns, this episode gives you a practical way to test it: try it first on the work you know best.

Tell us about the best time AI lied to you. Drop it in the comments.


Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> AI will tell you it's right whether it is or not. So how does an email team work out what to hand over, what to check, and what to keep?

In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey look at trust in AI for email marketing and CRM teams. Elliot has just come back from Ogilvy's Nudgestock, where this year's theme was trust in the digital age. That sets up the conversation: how you learn when to trust AI output and when not to, and why this change is harder to manage than mobile or GDPR ever were.

Will talks about the themes coming out of CRM teams at the moment, Joe explains why AI is most useful in work you already know well. They also look at why AI can speed up an email build and still leave you with the same QA time at the end.

In this episode:

  • The pattern this week: teams building their own AI tools vs teams doing nothing at all
  • Nudgestock, Rory Sutherland and trust in the digital age
  • How do you learn to trust AI, and when to stop?
  • "AI doesn't replace humans, it surfaces what's irreplaceable"
  • Using AI where you're the expert vs where you're not
  • If you tried ChatGPT two years ago and gave up, try again
  • Skills, context and codifying what "on brand" means
  • Does AI save time if you still have to check its homework?
  • The human sandwich: human, AI, human

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe or any other ESP, and you're working out how far to trust AI with your campaigns, this episode gives you a practical way to test it: try it first on the work you know best.

Tell us about the best time AI lied to you. Drop it in the comments.


Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Tue, 29 Sep 2026 13:52:09 +0100 Elliot Ross Watch on YouTube Elliot Ross 2669 AI will tell you it's right whether it is or not. So how does an email team work out what to hand over, what to check, and what to keep?

In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey look at trust in AI for email marketing and CRM teams. Elliot has just come back from Ogilvy's Nudgestock, where this year's theme was trust in the digital age. That sets up the conversation: how you learn when to trust AI output and when not to, and why this change is harder to manage than mobile or GDPR ever were.

Will talks about the themes coming out of CRM teams at the moment, Joe explains why AI is most useful in work you already know well. They also look at why AI can speed up an email build and still leave you with the same QA time at the end.

In this episode:

  • The pattern this week: teams building their own AI tools vs teams doing nothing at all
  • Nudgestock, Rory Sutherland and trust in the digital age
  • How do you learn to trust AI, and when to stop?
  • "AI doesn't replace humans, it surfaces what's irreplaceable"
  • Using AI where you're the expert vs where you're not
  • If you tried ChatGPT two years ago and gave up, try again
  • Skills, context and codifying what "on brand" means
  • Does AI save time if you still have to check its homework?
  • The human sandwich: human, AI, human

If you run email or CRM at a brand, in Braze, Salesforce Marketing Cloud, Adobe or any other ESP, and you're working out how far to trust AI with your campaigns, this episode gives you a practical way to test it: try it first on the work you know best.

Tell us about the best time AI lied to you. Drop it in the comments.


Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> email marketing, email design, growth marketing No Series 2! The Email Playbook Is Not One-Size-Fits-All Anymore 2 2 Series 2! The Email Playbook Is Not One-Size-Fits-All Anymore full 041505ac-7792-4943-960b-e73bcc2865ab https://share.transistor.fm/s/9d356343 For about a decade the email playbook was close to a solved problem: build the components, follow the process, ship the campaign. AI has reopened all of it, and the interesting part is that there's no longer one right answer for what an email team should look like.

EmailTalk is back. Six years after the first series, Elliot Ross restarts the show with Joe Cottam and Will Harvey to work out where email marketing, CRM and lifecycle actually stand now.

Elliot runs ActionRocket, the independent CRM creative agency, and co-founded Taxi for Email, built in 2016 after a client asked for 800 emails in 20 languages and balked at the five-million-pound quote. Taxi sold to SparkPost in 2021, then MessageBird, now Bird. Joe Cottam was on the engineering team through that acquisition, worked on MessageBird's ESP and email builder, and went on to co-found EmailShepherd. Will Harvey joined this year from consulting and sales, and is on the show to ask what any of it means for the person who has to get a campaign out on a Tuesday.

In this episode:

  • Why reboot Email Talk now
  • Elliot Ross: ActionRocket, and how Taxi for Email started with an 800-email problem
  • Joe Cottam: from Taxi engineering to building EmailShepherd
  • Will Harvey: the customer's voice in the room
  • How email quietly became a solved problem in the 2010s
  • Marketers now expected to lead on AI without an AI background
  • Why there are multiple right answers instead of one
  • Technology used to be the guardrail. Now it moulds around your team
  • Email design systems, MCP and what's newly possible
  • The bits you shouldn't hand to AI — starting with accountability
  • Against the "I automated 100% of everything, want my prompt ebook?" crowd
  • What's coming: practitioner voices, and the pitfalls people didn't see coming

If you run email or CRM at a brand, whether in Klaviyo, Braze, Salesforce Marketing Cloud, Adobe or any other ESP,  and the AI conversation has left you unsure whether you're behind, this is the reassuring version. Nobody is as far ahead as LinkedIn suggests.

We're not claiming to have it worked out. What we do want is the real questions: what you're stuck on, what you tried, and what went sideways. That's what we'll take into the next episodes.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> For about a decade the email playbook was close to a solved problem: build the components, follow the process, ship the campaign. AI has reopened all of it, and the interesting part is that there's no longer one right answer for what an email team should look like.

EmailTalk is back. Six years after the first series, Elliot Ross restarts the show with Joe Cottam and Will Harvey to work out where email marketing, CRM and lifecycle actually stand now.

Elliot runs ActionRocket, the independent CRM creative agency, and co-founded Taxi for Email, built in 2016 after a client asked for 800 emails in 20 languages and balked at the five-million-pound quote. Taxi sold to SparkPost in 2021, then MessageBird, now Bird. Joe Cottam was on the engineering team through that acquisition, worked on MessageBird's ESP and email builder, and went on to co-found EmailShepherd. Will Harvey joined this year from consulting and sales, and is on the show to ask what any of it means for the person who has to get a campaign out on a Tuesday.

In this episode:

  • Why reboot Email Talk now
  • Elliot Ross: ActionRocket, and how Taxi for Email started with an 800-email problem
  • Joe Cottam: from Taxi engineering to building EmailShepherd
  • Will Harvey: the customer's voice in the room
  • How email quietly became a solved problem in the 2010s
  • Marketers now expected to lead on AI without an AI background
  • Why there are multiple right answers instead of one
  • Technology used to be the guardrail. Now it moulds around your team
  • Email design systems, MCP and what's newly possible
  • The bits you shouldn't hand to AI — starting with accountability
  • Against the "I automated 100% of everything, want my prompt ebook?" crowd
  • What's coming: practitioner voices, and the pitfalls people didn't see coming

If you run email or CRM at a brand, whether in Klaviyo, Braze, Salesforce Marketing Cloud, Adobe or any other ESP,  and the AI conversation has left you unsure whether you're behind, this is the reassuring version. Nobody is as far ahead as LinkedIn suggests.

We're not claiming to have it worked out. What we do want is the real questions: what you're stuck on, what you tried, and what went sideways. That's what we'll take into the next episodes.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> Thu, 24 Sep 2026 17:05:57 +0100 Elliot Ross Watch on YouTube Elliot Ross 1451 For about a decade the email playbook was close to a solved problem: build the components, follow the process, ship the campaign. AI has reopened all of it, and the interesting part is that there's no longer one right answer for what an email team should look like.

EmailTalk is back. Six years after the first series, Elliot Ross restarts the show with Joe Cottam and Will Harvey to work out where email marketing, CRM and lifecycle actually stand now.

Elliot runs ActionRocket, the independent CRM creative agency, and co-founded Taxi for Email, built in 2016 after a client asked for 800 emails in 20 languages and balked at the five-million-pound quote. Taxi sold to SparkPost in 2021, then MessageBird, now Bird. Joe Cottam was on the engineering team through that acquisition, worked on MessageBird's ESP and email builder, and went on to co-found EmailShepherd. Will Harvey joined this year from consulting and sales, and is on the show to ask what any of it means for the person who has to get a campaign out on a Tuesday.

In this episode:

  • Why reboot Email Talk now
  • Elliot Ross: ActionRocket, and how Taxi for Email started with an 800-email problem
  • Joe Cottam: from Taxi engineering to building EmailShepherd
  • Will Harvey: the customer's voice in the room
  • How email quietly became a solved problem in the 2010s
  • Marketers now expected to lead on AI without an AI background
  • Why there are multiple right answers instead of one
  • Technology used to be the guardrail. Now it moulds around your team
  • Email design systems, MCP and what's newly possible
  • The bits you shouldn't hand to AI — starting with accountability
  • Against the "I automated 100% of everything, want my prompt ebook?" crowd
  • What's coming: practitioner voices, and the pitfalls people didn't see coming

If you run email or CRM at a brand, whether in Klaviyo, Braze, Salesforce Marketing Cloud, Adobe or any other ESP,  and the AI conversation has left you unsure whether you're behind, this is the reassuring version. Nobody is as far ahead as LinkedIn suggests.

We're not claiming to have it worked out. What we do want is the real questions: what you're stuck on, what you tried, and what went sideways. That's what we'll take into the next episodes.

Subscribe for new episodes on email marketing, AI, CRM and email design systems.

Elliot Ross — Founder, ActionRocket; co-founder, Taxi for Email
https://www.linkedin.com/in/iamelliot/

Joe Cottam — Co-founder, EmailShepherd
https://www.linkedin.com/in/joe-cottam-80580352/

Will Harvey — EmailShepherd
https://www.linkedin.com/in/willharvey/

EmailShepherd — the agentic email creation platform to do what used to take days in just minutes:
https://www.emailshepherd.com/

ActionRocket — the independent CRM creative agency:
https://www.actionrocket.co/

]]> email marketing, email design, growth marketing No 08 — Dark mode w/Jay Oram 1 1 08 — Dark mode w/Jay Oram full e85e1be2-43ba-4210-b1c0-3464fe2d3e1f https://share.transistor.fm/s/f60c35d1 — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Jay here:
https://twitter.com/emailjay_

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Jay here:
https://twitter.com/emailjay_

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Wed, 21 Oct 2020 23:15:43 +0100 Elliot Ross Elliot Ross 3359 Jay Oram is an email coder and interactive email specialist at ActionRocket. He spends his time working on interactive email, and also creating modular templates for a variety of ESPs and Email tools. He’s also a certified Salesforce Marketing Email specialist, an expert in making email design systems for Taxi for Email and is one of our resident email geeks. In this episode, we’re talking about Dark Mode - what is it? How does it work? And what do email marketers need to do about it? Jay Oram is an email coder and interactive email specialist at ActionRocket. He spends his time working on interactive email, and also creating modular templates for a variety of ESPs and Email tools. He’s also a certified Salesforce Marketing Email speci email marketing, email design, growth marketing No 07 — Accessibility and Typography in Email w/ Paul Airy 1 1 07 — Accessibility and Typography in Email w/ Paul Airy full f32cc365-7c5f-4500-825f-2f5aca3b3e00 https://share.transistor.fm/s/e933cf47 — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Paul here:
https://twitter.com/Paul_Airy
https://www.beyondtheenvelope.co.uk/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Paul here:
https://twitter.com/Paul_Airy
https://www.beyondtheenvelope.co.uk/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Wed, 30 Sep 2020 15:35:00 +0100 Elliot Ross Elliot Ross 3554 Paul Airy is an Email Accessibility Consultant who has done a lot of work around typography in email, and also accessibility and inclusive design in email. In this episode we're talking about how all three of those things are interlinked, and also why it's important to consider these things in your marketing work. Paul Airy is an Email Accessibility Consultant who has done a lot of work around typography in email, and also accessibility and inclusive design in email. In this episode we're talking about how all three of those things are interlinked, and also why it' email marketing, email design, growth marketing No 06 — Privacy Round Table w/ Dylan Smith, Jacques Corby-Tuech & Jay Oram 1 1 06 — Privacy Round Table w/ Dylan Smith, Jacques Corby-Tuech & Jay Oram full 49b2657f-337d-4092-a89f-3581e8b3c6de https://share.transistor.fm/s/498d4483 — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/
— Mike Davidson — Superhuman is Spying on You
— Hey.com 

Join Dylan here:
https://twitter.com/dylanatsmith
https://dylanatsmith.com/

Join Jacques here:
https://twitter.com/iamacyborg
https://www.jacquescorbytuech.com

Join Jay here:
https://twitter.com/emailjay_
https://www.linkedin.com/in/jayoram/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/
— Mike Davidson — Superhuman is Spying on You
— Hey.com 

Join Dylan here:
https://twitter.com/dylanatsmith
https://dylanatsmith.com/

Join Jacques here:
https://twitter.com/iamacyborg
https://www.jacquescorbytuech.com

Join Jay here:
https://twitter.com/emailjay_
https://www.linkedin.com/in/jayoram/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Wed, 09 Sep 2020 23:19:59 +0100 Elliot Ross Elliot Ross 3854 In this episode of EmailTalk we’re hosting a privacy round table with Dylan Smith, Jacques Corby-Tuech and Jay Oram. The relationship that email has with privacy is changing - partly fuelled by things like the GDPR, but also because the public has never been more aware of privacy issues, thanks to things like social media scandals and high profile data leaks. In this episode of EmailTalk we’re hosting a privacy round table with Dylan Smith, Jacques Corby-Tuech and Jay Oram. The relationship that email has with privacy is changing - partly fuelled by things like the GDPR, but also because the public has nev email marketing, email design, growth marketing No 05 — Making Awesome Email Design Systems w/ Crystal Ledesma 1 1 05 — Making Awesome Email Design Systems w/ Crystal Ledesma full 13c6ced9-b9c6-4410-a1f1-2384a0367aea https://share.transistor.fm/s/bcc8110a — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Crystal here:
https://twitter.com/sentbycrystal
https://www.linkedin.com/in/crystal-ledesma/
https://medium.com/@sentbycrystal

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Crystal here:
https://twitter.com/sentbycrystal
https://www.linkedin.com/in/crystal-ledesma/
https://medium.com/@sentbycrystal

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Wed, 02 Sep 2020 12:25:00 +0100 Elliot Ross Elliot Ross 2589 Crystal Ledesma is the Manager of the Email Design System at Zillow, which is a real estate marketplace based in the states. She’s done a lot of work getting the email design system off the ground at Zillow, so in this episode we’re talking about how she’s managed to do that and what challenges there were along the way. Crystal Ledesma is the Manager of the Email Design System at Zillow, which is a real estate marketplace based in the states. She’s done a lot of work getting the email design system off the ground at Zillow, so in this episode we’re talking about how she’ email marketing, email design, growth marketing No 04 — Making Email at News Organisations w/ Dan Oshinsky 1 1 04 — Making Email at News Organisations w/ Dan Oshinsky full b6c22aee-7b82-4cdc-b7c7-731a08e2ff3b https://share.transistor.fm/s/989eb52a — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Dan here:
https://danoshinsky.com/
http://inboxcollective.com/
http://notanewsletter.com/
https://twitter.com/danoshinsky
https://www.linkedin.com/in/danoshinsky/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Dan here:
https://danoshinsky.com/
http://inboxcollective.com/
http://notanewsletter.com/
https://twitter.com/danoshinsky
https://www.linkedin.com/in/danoshinsky/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Wed, 26 Aug 2020 10:57:00 +0100 Elliot Ross Elliot Ross 2868 I first met Dan Oshinsky in 2013 when we were both talking at the first Litmus Live. At that point he’d been helping Buzzfeed get email marketing off the ground. These days he runs Inbox Collective, an email consultancy, and he also publishes a great non-email called Not a newsletter. In this episode, we covered a lot of ground, but one key thing we talked about is how email in the editorial and news space is the same, but kinda different. I first met Dan Oshinsky in 2013 when we were both talking at the first Litmus Live. At that point he’d been helping Buzzfeed get email marketing off the ground. These days he runs Inbox Collective, an email consultancy, and he also publishes a great non- email marketing, email design, growth marketing No 03 — Proving the Value of Email w/Gavin Laugenie 1 1 03 — Proving the Value of Email w/Gavin Laugenie full 9c20a412-750e-406a-8c63-d77c1e60b4a4 https://share.transistor.fm/s/6b8c6e80 — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Gavin here:
https://www.linkedin.com/in/gavin-laugenie-67b9555/
https://twitter.com/Gavygav
https://www.instagram.com/gavygav/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Gavin here:
https://www.linkedin.com/in/gavin-laugenie-67b9555/
https://twitter.com/Gavygav
https://www.instagram.com/gavygav/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Wed, 19 Aug 2020 14:45:43 +0100 Elliot Ross Elliot Ross 3020 Gavin Laugenie is the Head of Strategy and Insight at dotdigital. He’s on the product side, but he spends a lot of time working with brands to get the best value out of their tech. In this episode we had a great chat about doing better email marketing, and also how Gavin helps people on brand side prove the value of email. Gavin Laugenie is the Head of Strategy and Insight at dotdigital. He’s on the product side, but he spends a lot of time working with brands to get the best value out of their tech. In this episode we had a great chat about doing better email marketing, an email marketing, email design, growth marketing No 02 — The Impact of Coronavirus on Email Marketing w/Chad White 1 1 02 — The Impact of Coronavirus on Email Marketing w/Chad White full 5c7fb84b-f74c-48a4-9292-9b7f5411e43b https://share.transistor.fm/s/e7179ed9 — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Chad here:
http://www.emailmarketingrules.com/
https://twitter.com/chadswhite
https://www.linkedin.com/in/chadswhite/

Email Marketing Rules: https://www.amazon.com/gp/product/B072C5HGTG/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B072C5HGTG&linkCode=as2&tag=retailblogsp-20&linkId=5a54cadc1bf5736a66d22dd0a960ab4e

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Join Chad here:
http://www.emailmarketingrules.com/
https://twitter.com/chadswhite
https://www.linkedin.com/in/chadswhite/

Email Marketing Rules: https://www.amazon.com/gp/product/B072C5HGTG/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B072C5HGTG&linkCode=as2&tag=retailblogsp-20&linkId=5a54cadc1bf5736a66d22dd0a960ab4e

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Thu, 13 Aug 2020 00:03:55 +0100 Elliot Ross Elliot Ross 3420 Chad White is the Head of Research at Oracle Customer Experience Marketing Consulting, and he’s been writing lots recently about Coronavirus and the impact of that on the email ecosystem. In this conversation Chad shared some gems - from what he’s seeing right now, to lots of ideas on what might happen next. Chad White is the Head of Research at Oracle Customer Experience Marketing Consulting, and he’s been writing lots recently about Coronavirus and the impact of that on the email ecosystem. In this conversation Chad shared some gems - from what he’s seeing email marketing, email design, growth marketing No 01 — Emotional Intelligence in Email Marketing w/ Kait Creamer 1 1 01 — Emotional Intelligence in Email Marketing w/ Kait Creamer full 5c57ae5f-83c1-487e-a949-b5b9e73b8d5e https://share.transistor.fm/s/3f0338ab — Mark Robbins starter HTML: https://www.goodemailcode.com/
— Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Bonus book list — Kait's recommendations 

  • The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga
  • The Power of Agency by Paul Napper and Anthony Rao
  • The One Thing by Gary Keller
  • Biased by Jennifer Eberhardt
  • The Art of Logic by Eugenia Cheng
  • HBR’s 10 Must Reads on Emotional Intelligence
  • Dataclysm by Christian Rudder
  • Nonviolent Communication by Marshall Rosenberg
  • The Gap: The Science of What Separates Us from Other Animals by Thomas Suddendorf
  • Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior by Temple Grandin

Join Kait here:
https://www.wanderingkait.com/
https://twitter.com/kaitcreamer
https://www.instagram.com/wanderingkait/
https://www.linkedin.com/in/kaitcreamer
https://www.framer.com/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> — Mark Robbins starter HTML: https://www.goodemailcode.com/
— Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Bonus book list — Kait's recommendations 

  • The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga
  • The Power of Agency by Paul Napper and Anthony Rao
  • The One Thing by Gary Keller
  • Biased by Jennifer Eberhardt
  • The Art of Logic by Eugenia Cheng
  • HBR’s 10 Must Reads on Emotional Intelligence
  • Dataclysm by Christian Rudder
  • Nonviolent Communication by Marshall Rosenberg
  • The Gap: The Science of What Separates Us from Other Animals by Thomas Suddendorf
  • Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior by Temple Grandin

Join Kait here:
https://www.wanderingkait.com/
https://twitter.com/kaitcreamer
https://www.instagram.com/wanderingkait/
https://www.linkedin.com/in/kaitcreamer
https://www.framer.com/

Join us for more #EmailTalk:
https://www.emailtalk.fm/
https://twitter.com/email_talk

Join Elliot here:
http://elliot-ross.co.uk/
https://twitter.com/iamelliot
https://www.instagram.com/emailelliot/

]]> Thu, 06 Aug 2020 00:07:54 +0100 Elliot Ross Elliot Ross 2198 Kait Creamer is the CRM Marketing Manager at Framer, which is a prototyping tool for web designers and developers. Kait’s done a lot of work talking about emotional intelligence in email - she keynoted all three litmus lives last year . In this episode we’re talking about why it’s important to actually think about the audience, rather than just what we need as marketers. Kait Creamer is the CRM Marketing Manager at Framer, which is a prototyping tool for web designers and developers. Kait’s done a lot of work talking about emotional intelligence in email - she keynoted all three litmus lives last year . In this episode we email marketing, email design, growth marketing No