Ecommerce On Tap

How Ari by Ariana Grande Made $1B — No Ownership

Nathan Resnick and Aaron Alpeter — Tue, 31 Mar 2026 06:00:00 +0000

$1B in sales… and Ari by Ariana Grande barely owns it.

• Why Ari by Ariana Grande scaled to $1B through licensing instead of ownership

• How “Cloud” became a hero SKU by riding luxury fragrance dupe demand

• The real unit economics behind a $70 perfume bottle

• How Sephora and Ulta distribution turned it into a global brand

Aaron Alpeter is a supply chain operator who has worked with 200+ brands. He breaks down how Ari by Ariana Grande built their supply chain to support billion-dollar retail scale.

How Byredo Built a $200M Luxury Brand Without Heritage

Nathan Resnick and Aaron Alpeter — Tue, 17 Mar 2026 06:00:00 -0100

Luxury brands used to take centuries to build. But Byredo did it in less than 20 years.

In this episode of Ecommerce on Tap, we break down how Byredo went from a niche fragrance startup in Stockholm to one of the most respected luxury brands in the world — eventually selling a majority stake to Puig.

We cover:

• How a former basketball player founded Byredo

• Why luxury brands succeed through culture, not price

• The four engines of modern luxury brands

• How distribution shapes brand perception

• Why Burberry nearly destroyed its luxury status

• Why fragrance is the perfect entry product for luxury brands

• What Puig really bought when acquiring Byredo

If you’re building a brand, this episode explains the modern luxury playbook.

From Huda Beauty to Kayali: The $100M Fragrance Spinout

Nathan Resnick and Aaron Alpeter — Tue, 03 Mar 2026 06:00:00 -0100

Prestige fragrance is one of the most structurally gated industries in consumer beauty. Four compounding houses control formulation. Retailers decide survival based on velocity per door. Most brands never break through.

So how did Kayali — an influencer-born, Middle Eastern-positioned fragrance brand — scale globally through Sephora?

In this episode of eCommerce on Tap, Aaron Alpeter and Nathan Resnick break down:

• Why Middle Eastern fragrance historically struggled in North America

• How Huda Beauty built the infrastructure first

• Why Vanilla 28 became the hero SKU

• The impact of TikTok and COVID on fragrance growth

• Why Kayali spun out as an independent company

• Who could eventually acquire Kayali (Puig? Estée Lauder? LVMH?)

This episode explores cultural translation, retail strategy, portfolio logic, and the economics of prestige fragrance.

If you’re building in beauty, CPG, or consumer — this is a masterclass in strategic positioning.

The Le Labo Playbook: How a $60M Fragrance Brand Redefined Beauty Acquisitions

Nathan Resnick and Aaron Alpeter — Tue, 17 Feb 2026 01:00:00 -0100

Le Labo didn’t scale the way fragrance brands were supposed to — and that’s exactly why it worked.

In this episode of Ecommerce On Tap, we break down how Le Labo rejected celebrity launches, mass distribution, and growth theater to build one of the most culturally defensible brands in modern beauty — and why its acquisition by Estée Lauder permanently changed how acquirers think about fragrance.

We cover:
Why “restraint” became Le Labo’s unfair advantage
How in-store compounding and ritual created real brand moats
What this deal taught acquirers about authenticity, taste, and long-term value
If you care about brand, supply chain, or acquisition strategy, this episode is a masterclass.

🎙 Ecommerce On Tap is brought to you by Izba and Sourcify.

Why “Signature Scents” Are Fading and What DedCool Got Right

Nathan Resnick and Aaron Alpeter — Tue, 03 Feb 2026 03:00:00 -0100

Fragrance didn’t fail because people wanted fewer options.
It failed because it forced certainty in a world that isn’t.

In this episode of Ecommerce on Tap, Nathan Resnick and Aaron Alpeter break down how DedCool quietly rebuilt fragrance by questioning its most basic assumptions: gendered scents, signature bottles, and permanence.

We explore:
Why smell is learned, not universal
How fragrance became a social signal (not just a product)
Why layering reduces risk instead of creating confusion
How DedCool grew from a solo founder with an Instagram page into a $25–30M scent platform
What founders can learn from staying founder-led longer than feels comfortable

This is a deep dive into brand behavior, not trend-chasing, and a blueprint for founders building categories the rightway.

🎧 Subscribe for weekly breakdowns of iconic DTC brands
🧠 Brought to you by Sourcify & Izba

How Phlur Rebuilt Fragrance for the TikTok Era (And What Every Brand Can Learn)

Nathan Resnick and Aaron Alpeter — Tue, 20 Jan 2026 04:00:00 -0100

Fragrance didn’t suddenly work online—it needed a new translator.
For decades, fragrance was built around authority, aspiration, and department store counters. Then Phlur quietly broke the rules.

In this episode of Ecommerce on Tap, we break down:
Why fragrance failed early DTC
How Phlur’s founders built a credible but plateaued clean fragrance brand
Why selling “clean” wasn’t enough to scale
How TikTok changed fragrance discovery
The strategic reboot behind Phlur’s breakout product Missing Person
Why Phlur’s supply chain, manufacturing strategy, and channel mix look nothing like legacy fragrance brands
What Phlur teaches operators about category reinvention, hero SKUs, and scaling without dilution

This isn’t a hype story.
It’s an operator case study on how culture, systems, and storytelling intersect to unlock growth.

🎧 Listen if you’re a founder, operator, investor, or brand leader navigating:
DTC vs retail tradeoffs
Rising CACs
Category saturation
Cultural relevance vs operational discipline

Everything You Need to Know About Launching and Scaling a Modern Fragrance Brand

Nathan Resnick and Aaron Alpeter — Tue, 06 Jan 2026 03:00:00 -0100

Welcome to ECommerce On Tap, where Aaron and Nathan dive deep into the inner workings of the world’s most dynamic consumer categories. This season, they’re unraveling the mysteries of fragrance—from the basics of what constitutes a scent, to the rich history that took fragrance from ancient rituals to global luxury status. Whether you’re curious about the science behind a great perfume, the complexities of launching a fragrance brand, or the trends shaping the $50+ billion global market, this episode sets the stage for it all.

Join our hosts as they cover how fragrances are made, who holds the power in the supply chain, the role of storytelling, and the regulations that shape what ends up in the bottle. With personal stories, industry insights, and a look at the cultural icons that changed everything—like Chanel No. 5—this is the essential introduction to a season filled with brand spotlights, founder journeys, and actionable takeaways for ecommerce entrepreneurs.

So whether you’re a fragrance fanatic, a brand builder, or simply intrigued by what makes this industry so unique, tune in—ECommerce On Tap is about to make the world of scent come alive. Don’t forget to subscribe and stay with us for the full fragrance deep dive!

What It Takes to Launch and Scale a Supplement Brand with James Klein

Nathan Resnick and Aaron Alpeter — Tue, 16 Dec 2025 06:00:00 -0100

This week, host Aaron sits down with James Klein, a true veteran of the supplement industry who’s been shaping the space for over 25 years. From the early days of garage operations and bodybuilder-backed brands, to today's landscape dominated by eCommerce giants and stringent compliance requirements, James Klein shares a candid insider perspective on how regulation, technology, and consumer trust have transformed the supplement market.

In this episode, you’ll learn how the birth of eCommerce upended traditional retail, why compliance is now as much about payment processors as government agencies, and what pitfalls and opportunities await founders entering the crowded supplement arena. James Klein breaks down the process of launching a brand from scratch, sheds light on marketing claims that drive him crazy, and offers real talk on what science actually matters for consumers. Whether you’re a seasoned operator or just supplement-curious, this episode is packed with hard-won insights, industry trends, and practical advice for building a standout brand in 2025 and beyond.

Biotech or Supplement Brand? The Strategic Playbook Behind Seed Health’s Massive Growth

Nathan Resnick and Aaron Alpeter — Tue, 09 Dec 2025 06:00:00 -0100

In this episode, Aaron and Nathan dive deep into the fascinating world of supplements, spotlighting a true disruptor in the probiotic space: Seed. Known for its research-driven approach, Seed has transformed a crowded wellness category by prioritizing science over hype, building its brand on education and clinical validation rather than marketing gimmicks.

How Chad Janis Built Grüns Into a $100M Supplement Brand

Nathan Resnick and Aaron Alpeter — Tue, 25 Nov 2025 07:00:00 -0100

In this episode, hosts Nathan and Aaron dive deep into the rise of Grüns—the supplement brand shaking up the greens category with their innovative gummy format. You'll hear how founder Chad Janis blended his experience in venture capital with cutting-edge supply chain know-how to transform a simple insight (everyone prefers gummies over powders or pills) into a $100 million powerhouse in record time. From the evolution of gummy manufacturing and the hurdles of bringing a high-active, low-sugar supplement to market, to the challenges of rapid retail expansion and fierce industry competition, this episode is packed with lessons for aspiring founders and product innovators. Plus, you’ll get some fun background on the German roots of the brand’s name, the cultural evolution of gummies, and predictions for what’s next in the supplement world. Get ready for candid insights, actionable takeaways, and a fresh perspective on what it takes to build—and disrupt—an industry.

Ecommerce Lessons from Bloom Nutrition’s Rise to $200 Million

Nathan Resnick and Aaron Alpeter — Tue, 11 Nov 2025 06:00:00 -0100

Aaron and Nathan reveal how Bloom Nutrition went from a niche pre-workout brand founded by Mari Llewellyn and Greg LaVacchia to Amazon’s best-selling greens powder, all by tapping into untapped audiences and making strategic moves that AG1 missed. You’ll hear how Bloom leveraged social media influence, taste innovation, and multi-channel growth to win over wellness consumers, landing partnerships with big-box retailers like Target and Walmart, and securing a minority stake sale to Nutrabolt at an impressive valuation.

Ghost Lifestyle: From Warheads Pre-Workout to Billion-Dollar Acquisition by Keurig Dr. Pepper

Nathan Resnick and Aaron Alpeter — Tue, 28 Oct 2025 05:00:00 -0100

From pioneering candy-flavored protein and pre-workout supplements through collaborations with household names like Warheads and Mondelez, to expanding into energy drinks, cereals, and snacks, Ghost has become more than just a supplement company—it’s a lifestyle brand that captures the spirit of an entire community.

How Nutrafol Built the Blueprint for Scaling a Modern Supplements Brand

Nathan Resnick and Aaron Alpeter — Tue, 14 Oct 2025 05:00:00 +0000

Aaron and Nathan dove into the fascinating growth story of Nutrafol, the supplement brand that’s redefining hair wellness. We explored how three founders, each with their own hair loss journey, built trust through clinical trials and strategic partnerships with dermatologists, then scaled to a massive Unilever acquisition. We unpacked lessons on positioning, subscription business models, and how to expand your brand by leaning into science-backed results. If you’re building in ecommerce or supplements, Nutrafol’s journey is packed with actionable insights.

From Snake Oil to Science: How Supplements Became a $200B Ecommerce Powerhouse

Nathan Resnick and Aaron Alpeter — Tue, 30 Sep 2025 05:00:00 +0000

We’re kicking off an exciting new category—supplements! We dive deep into the origins, evolution, and explosive growth of the supplement industry in America, taking you from its roots in traditional medicine and early 20th century vitamin discovery, through the postwar boom of multivitamins, the bodybuilding and counterculture movements, and all the way to the modern era of influencer-led brands and trend-driven innovation.

How Vacation Turned Sunscreen Into a Nostalgic Lifestyle Brand

Nathan Resnick and Aaron Alpeter — Tue, 16 Sep 2025 06:00:00 +0000

Vacation was founded by a pair of beach-loving creatives who teamed up with the mastermind behind PoolSuite FM, an internet radio station obsessed with retro leisure vibes. Together, they built a brand that’s as much about playful escapism as it is about serious sun protection. From recreating the iconic Orange Gelee tanning gel to launching Instagram-worthy whipped sunscreen, Vacation’s journey is a masterclass on community-driven branding, product innovation, and leveraging cultural nostalgia for explosive growth.

Nathan and Aaron break down the science behind sunscreen, the regulatory hurdles for global expansion, and how Vacation has gone from a DTC darling to the #1 sunscreen in Target. With $40 million in revenue and serious acquisition buzz, this episode peels back the layers on what it takes to disrupt a legacy category—and why the future of sunscreen just might look like the past.

https://poolsuite.net/
Vacation ad: https://www.tiktok.com/@vacationinc/video/7132998444548885802

(00:00) - Intro
(01:59) - Non-resident Import Record Loophole
(03:24) - Customs Fraud
(04:12) - Nutrabolt investing in Bloom Nutrition
(05:27) - Skincare Review
(07:15) - Sunscreen 101
(12:56) - Sunscreen around the World
(18:05) - Sunscreen Market
(19:22) - Vacation Founding Story
(32:08) - Brand Identity
(39:47) - Vacation Growth
(41:55) - Exit Potential
(49:27) - Closing

From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare

Nathan Resnick and Aaron Alpeter — Tue, 02 Sep 2025 10:29:00 +0000

Nathan and Aaron dissect Medik8’s unique “CSA” framework (Vitamin C in the morning, Sunscreen by day, Vitamin A at night), explaining how clear, habit-forming routines became a cornerstone for consumer loyalty and retention. The episode unpacks Medik8’s growth strategy, including their unconventional start through professional channels like medispas and dermatologists, the transition to retail and D2C, and their eventual partnership with private equity for rapid expansion into the US.

How Glow Recipe Went From K-Beauty Curator to Global Skincare Powerhouse

Nathan Resnick and Aaron Alpeter — Tue, 19 Aug 2025 10:11:00 +0000

Glow Recipe. From their origins as ambitious executives at L'Oréal to becoming founders who redefined how the West thinks about skincare, Christine Chang and Sarah Lee's journey is packed with bold decisions, cultural insight, and some seriously impressive growth.

Nathan and Aaron unpack Glow Recipe’s evolution—from a K-beauty curation website born out of a mere $50,000 investment, to a fruit-forward, community-driven skincare powerhouse that’s become a best-seller in Sephora and pulled in over $300 million in revenue. They break down what made Glow Recipe stand out (hint: it’s not just watermelon masks) and discuss the smart supply chain maneuvers, viral community campaigns, and the huge brand pivot that fueled their rapid scale.

Inside Curology: From Prescription-Only Telehealth to National OTC Retail Brand

Nathan Resnick and Aaron Alpeter — Tue, 05 Aug 2025 10:20:00 +0000

In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉

We dive deep into:

The founding story of Curology and its breakthrough in prescription teledermatology
The complex regulatory and compliance hurdles of launching in the healthcare industry
How Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and Amazon
The company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare products
Behind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitions
Lessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trap

Plus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.

How Topicals Became Sephora’s Fastest Growing Skincare Brand

Nathan Resnick and Aaron Alpeter — Tue, 22 Jul 2025 10:49:00 +0000

Starting from a college dorm room, Topicals quickly evolved into Sephora's fastest-growing skincare line, selling a product every minute at its peak. This isn't just a story of impressive growth—it's about challenging the historic blind spots of the beauty industry, championing cultural representation, and the tenacity of two founders determined to serve overlooked communities.

Nathan and Aaron walk us through Topicals' rapid journey: their unique approach to brand-building, the grit required to raise funds, how they cracked the code to a coveted Sephora partnership, and what happens when hypergrowth meets the realities of scale. Beyond Topicals, they also unpack broader trends in ecommerce, recent acquisitions shaking up the space, and the future of culture-driven holding companies.

Dr Squatch Article: https://www.linkedin.com/pulse/new-alpha-why-dr-squatch-unilevers-next-flagship-mens-aaron-alpeter-nt5re

Kellogg Article: https://www.linkedin.com/pulse/quiet-candy-empire-thats-eating-your-breakfast-aaron-alpeter-isuse

How Rhode Became a Billion Dollar Skincare Brand in Just Three Years

Nathan Resnick and Aaron Alpeter — Tue, 08 Jul 2025 10:32:00 +0000

On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.

Ancient Rituals vs. TikTok Hacks: 4 Eras Defining Skincare’s $122 Billion Boom

Nathan Resnick and Aaron Alpeter — Tue, 24 Jun 2025 10:34:00 +0000

Welcome to a new season of Ecommerce On Tap, brought to you by Sourcify! In this exciting category kickoff episode, hosts Nathan Resnick and Aaron Alpeter dive deep into the world of skincare—a market that’s grown from ancient rituals and status symbols into a multi-billion dollar industry shaped by science, social media, and a global consumer base.

Nathan and Aaron trace the fascinating evolution of skincare, from Cleopatra’s milk baths and rice water in ancient China to today’s biotech formulations and viral TikTok routines. They explore how skincare’s meaning has shifted through history—from spiritual purity to social status, and now to self-expression and personalization—and reveal surprising differences in routines and values across cultures.

Whether you’re dreaming of launching your own skincare brand, curious about how products are sourced and manufactured, or just want to know why the products on your shelf look and work the way they do, this episode will give you insider access and expert perspectives. Plus, the hosts break down the industry’s vast supply chain, modern regulatory challenges, white-label versus custom formulations, the global landscape, and why M&A is booming in this category.

What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

Nathan Resnick and Aaron Alpeter — Tue, 17 Jun 2025 10:48:00 +0000

Did you know the athleisure supply chain is still almost entirely Asia-based, and moving production elsewhere is insanely tough due to the complexity of technical fabrics? (Shoutout Beyond Yoga for doing it in LA!) Plus, just a decade ago, wearing your gym clothes to dinner was unthinkable. Now, multi-billion dollar brands like Lululemon and Gymshark have made “sporty chic” the new normal.

How Beyond Yoga Scaled from Bootstrapping to a $400M Acquisition

Nathan Resnick and Aaron Alpeter — Tue, 10 Jun 2025 10:48:00 +0000

On this episode of Ecommerce On Tap, we unpacked the inspiring story behind Beyond Yoga—a DTC athleisure brand that bootstrapped their way from humble beginnings to a massive $400 million acquisition by Levi’s. We broke down how founders Michelle and Jodi championed body positivity, inclusive sizing, and buttery-soft fabrics, all while manufacturing locally in L.A. Their secret? Resisting industry norms, building real community, and letting their product fanbase fuel organic growth.

Adanola’s Rise With the Ultimate Legging During Lockdown

Nathan Resnick and Aaron Alpeter — Tue, 27 May 2025 10:31:00 +0000

In this episode, Nathan and Aaron take us inside the journey of Adanola, the quietly confident UK-based athleisure brand making serious waves after years of flying under the radar. It’s a tale that starts with failure: two brothers, Hyrum and Josh Cook, first launched Zeven Media, an ambitious photo booth startup that ultimately collapsed despite a high-profile run on the UK’s Dragons' Den. But instead of calling it quits, Hyrum dusted himself off, doubled down on a side passion project, and spent years in the trenches perfecting what would become Adanola’s signature product—its Ultimate Leggings.

We’ll explore how Adanola went from nearly five years of flatlining sales to a multimillion-pound empire, thriving during the COVID-19 lockdowns through a mix of product obsession, carefully crafted influencer partnerships, and the discipline to scale slowly and profitably. The story is packed with lessons on bouncing back from failure, building a brand on your own terms, and knowing when to step aside to let your company reach the next level.

How Rhone Wove Purpose and Performance Into Premium Men’s Activewear

Nathan Resnick and Aaron Alpeter — Tue, 13 May 2025 10:27:00 +0000

Today on Ecommerce On Tap, we dove deep into the story of Rhone—a premium activewear brand redefining men’s athleisure by blending high-tech fabrics with a real commitment to mental health and authentic values. We broke down their unique approach to supply chain innovation, how they built a dedicated community before spending a single dollar on ads, and their bold move to buy back shares from their PE investor to preserve their mission. Rhone proves you can scale a brand with integrity, staying true to your purpose every step of the way.

Inside Gymshark: Smart Supply Chains, Influencer Marketing, and International Expansion

Nathan Resnick and Aaron Alpeter — Tue, 29 Apr 2025 10:37:00 +0000

This episode is all about Gymshark—one of the fastest-growing athleisure brands on the planet. Kicking off with breaking industry news and trends, Nathan and Aaron lay the groundwork for an exploration of what makes Gymshark a standout story: a college student, Ben Francis, who turned a passion for lifting and coding into a multi-billion dollar global powerhouse.

We unpack Gymshark’s humble beginnings, its explosive early growth, and how a clever pivot from dropshipping supplements to creating apparel changed everything. You’ll hear about Ben’s bold decision to step back as CEO—a move rarely seen in fast-growing startups—and what that meant for the company’s trajectory. The episode also covers the nuts and bolts of Gymshark’s supply chain, the role of influencer-driven marketing, navigating international expansion (including a $200 million market entry in the US before even having a local staff!), and what the future might hold as IPO rumors swirl.

Dye Ban Article: https://www.linkedin.com/pulse/color-change-why-fdas-dye-ban-just-beginning-aaron-alpeter-cfuae

Alo Yoga's Strategy: From Screen Printing to a Billion-Dollar Athleisure Brand

Nathan Resnick and Aaron Alpeter — Tue, 15 Apr 2025 09:59:00 +0000

Journey through the dynamic world of athleisure as we deep dive into the story of Alo Yoga, a brand that's reshaped how we think about activewear.

Here are 3 key takeaways:

Resilient Growth: Alo Yoga experienced a staggering 200% growth during the pandemic, exemplifying the power of adaptation and meeting market demands. Their pivot to digital platforms with Alo Moves was a strategic win that engaged their community in innovative ways.
Bold Branding: From proprietary fabrics to fashion-focused initiatives like New York Fashion Week partnerships and a luxury skiwear collection, Alo isn't just selling clothes; they're crafting a lifestyle. Their strategy of combining athleisure with high fashion demonstrates the importance of brand differentiation.
Supply Chain Savvy: Leveraging a vertically integrated supply chain, Alo benefits from extensive manufacturing networks in Asia, ensuring they meet the technical demands of their products. Meanwhile, Bella + Canvas's U.S.-based operations showcase a strategic mix of onshore and offshore production capabilities.

Catch the full episode for deeper insights into Alo's remarkable journey and learn how they're positioning themselves against giants like Lululemon.

Tariff Turmoil: How E-commerce Brands Can Strategize in Uncertain Times

Nathan Resnick and Aaron Alpeter — Thu, 10 Apr 2025 15:32:24 +0000

t’s Nathan and Aaron, hosts of E-commerce on Tap, here to talk tariffs and their rollercoaster impact on businesses. In this emergency pod, we dive into the whirlwind of recent tariff changes and how they shook the market. We break down why moving production isn't as easy as throwing a switch, what strategies can shield you from trade uncertainties, and why staying nimble is key during volatile times. If tariffs are on your mind, this episode is your compass through the chaos.

The Athleisure Boom: Understanding Trends and Market Potential

Nathan Resnick and Aaron Alpeter — Tue, 01 Apr 2025 09:30:00 +0000

Whether you're deep into the world of athleisure or just curious about its explosive growth, this episode is a must-listen. Check out these key takeaways:

🔹 Athleisure's Market Growth: The athleisure industry could become a trillion-dollar market by the early 2030s, driven by a compound annual growth rate of nearly 10%. It's a booming sector with vast potential!

🔹 Sustainability Challenges & Innovations: While athleisure is popular, it faces scrutiny for synthetic materials' environmental impact. Brands like Patagonia and Girlfriend Collective are leading the charge in sustainability with recycled materials and eco-friendly initiatives.

🔹 Opportunities for Aspiring Entrepreneurs: The sector's growth presents a golden opportunity for new brands. By honing in on a niche and embracing innovative, sustainable practices, startups can carve out their space and thrive.

From Earscaping to Earrings: The Untold Story Behind Studs' Success

Nathan Resnick and Aaron Alpeter — Tue, 18 Mar 2025 02:43:00 -0100

Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into:

💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand
🚀 How early funding & a premium domain name fueled their launch
😷 Pivoting during COVID—from boutique closures to an e-commerce boom
📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement
📦 Supply chain challenges & how they manage inventory for a dual-channel business
💰 Potential exit strategies—who might acquire Studs?

Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success

Nathan Resnick and Aaron Alpeter — Tue, 04 Mar 2025 10:34:00 -0100

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿

In this episode of eCommerce on Tap, we break down:
✅ Pura Vida’s origin story and early growth strategy
✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise
✅ The power of ambassador networks in scaling an eCommerce brand
✅ Transitioning from bracelets to a full jewelry and apparel line
✅ The challenges of adapting to new platforms like TikTok
✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida

The Anti-Jewelry Jewelry Company: How QALO Created a New Category

Nathan Resnick and Aaron Alpeter — Tue, 18 Feb 2025 09:48:00 -0100

What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry.In this episode, we break down:✅ How QALO disrupted the wedding ring market with silicone bands✅ The challenges of competing against cheap alternatives✅ Their viral Hard Knocks moment with Andy Dalton✅ The launch of their health-tracking ring, QRNT✅ The strategic acquisition by Win Brands GroupWhether you’re an entrepreneur, eCommerce operator, or just love a great business story, this episode is packed with insights on product innovation, category creation, and scaling a brand.

How Aurate is Redefining Fine Jewelry with Innovation and Sustainability

Nathan Resnick and Aaron Alpeter — Tue, 04 Feb 2025 10:15:00 -0100

We dive into the incredible story of Aurate, a jewelry brand redefining the industry. From their innovative pop-up store beginnings in Soho to their pioneering retail-first strategy, Aurate’s journey is nothing short of inspiring. We discussed their unique partnerships, sustainability focus, and their impressive financial milestones including a recent $25 million Series B.

Shinola: Crafting Luxury Watches and Revitalizing Detroit

Nathan Resnick and Aaron Alpeter — Tue, 21 Jan 2025 10:11:00 -0100

From resurrecting an old shoe polish brand to transforming it into a luxury watch and lifestyle powerhouse built in Detroit, Shinola is a testament to the power of American-made ethos. We discussed their dramatic growth, challenges in maintaining a U.S. assembly line, and their ambitious goal of becoming the LVMH of America.

How Jewelry is the Perfect DTC Product for Breaking into the Ecommerce Market

Nathan Resnick and Aaron Alpeter — Tue, 07 Jan 2025 09:43:00 -0100

On today's episode of Ecommerce On Tap, Nathan and I dive deep into the fascinating world of jewelry e-commerce. We unpack the differences between luxury and custom pieces, explore key manufacturing processes like lost wax casting and CNC milling, and discuss the growing demand for ethical sourcing and sustainability. Plus, we highlight successful DTC brands like Mejuri and Jaxxon, sharing how innovative marketing and supply chain strategies lead to high margins and growth. Whether you're a budding jewelry entrepreneur or a seasoned pro, this episode is packed with insights you can't miss.

Back by Popular Demand: The Explosive Growth of Liquid Death

Nathan Resnick and Aaron Alpeter — Tue, 17 Dec 2024 10:47:00 -0100

In This Episode: 🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! 🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products. 🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura. 👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions. 🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'. Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️ Links: Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40 Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4 Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595 Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/ Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics Country club - https://liquiddeath.com/pages/sell-your-soul Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever

How Huckberry Built a Thriving DTC Brand Without Venture Capital

Nathan Resnick and Aaron Alpeter — Tue, 26 Nov 2024 09:47:00 -0100

Dive into the fascinating journey of Huckberry, the adventure-driven men’s apparel brand that transformed from a small startup into a powerhouse in the direct-to-consumer space. In this episode, we unravel Huckberry’s growth strategy and the secrets behind their success, from content marketing to community engagement.

We also explore the history of outerwear, tracing its evolution from practical pieces like military coats, trench coats, and bomber jackets to today’s blend of functionality and style seen in brands like North Face and Patagonia. Aaron shares his thoughts on picking up a ski jacket from Costco, while Nathan dives into the cultural and utilitarian roots of timeless styles like peacoats, denim jackets, and faux fur.

Discover how Huckberry, founded by Andrew Forch and Richard Greiner, combined a love for adventure and content-driven storytelling to curate iconic pieces like the Wax Trucker Jacket and build a loyal community of outdoor enthusiasts. Learn about their direct-to-consumer sales model, pop-up stores, and how they carved out their niche in the crowded world of men's outerwear.

Plus, we touch on trends like synthetic materials, outsourced production, and product differentiation that have shaped the outerwear market. Stay tuned for bonus discussions on topics like Oura Ring’s recent valuation, the strategy behind Pokemon Go’s data collection, and what’s next for Huckberry’s retail expansion.

How Aether Diamonds Turns Air Pollution into Beautiful Jewelry

Nathan Resnick and Aaron Alpeter — Tue, 19 Nov 2024 10:41:00 -0100

Welcome to another exciting episode of "Ecommerce On Tap," the podcast where we dive deep into the world of D2C brands and supply chain innovations. I'm your host Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're exploring the incredible journey of Aether Diamonds—a company transforming the diamond industry with pioneering technology that captures CO2 from the atmosphere to create beautiful, sustainable diamonds. We'll discuss their unique business model, the environmental impacts of traditional diamond mining, and how Aether's founders are paving the way for low-carbon ventures. Plus, we'll highlight industry trends, sustainability challenges, and what the future holds for lab-grown diamonds.

How Bombas Built a Billion-Dollar Brand on Giving Back

Nathan Resnick and Aaron Alpeter — Tue, 12 Nov 2024 05:41:00 -0100

We'll explore Bombas' remarkable journey—from its founding story and rapid growth to its significant contributions to social causes. We'll discuss how Bombas donates a pair of socks for every pair purchased and how they have partnered with over 3,500 giving partners across the US, donating over 100 million pairs of socks to those in need.

Nathan and I also tackle the complexities of incorporating social missions into business models, the potential conflicts with shareholder interests, and the scalability challenges faced by mission-driven companies like Bombas. We'll also touch on Bombas' impressive financial milestones, supply chain insights, and expansion into new product lines.

How Beautycounter’s MLM Strategy Led to Billion-Dollar Success—and a Bankruptcy

Nathan Resnick and Aaron Alpeter — Tue, 05 Nov 2024 05:50:00 -0100

Welcome to another episode of Ecommerce On Tap, where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand.

In today’s episode titled "Beauty Counter," we examine the turbulence that followed a major leadership change at the company, leading to a mass resignation of key staff and a strategic overhaul that shook its foundation. We'll discuss how a significant distribution deal with Ulta affected Beauty Counter's unique MLM consultant network, sparking a lawsuit and contributing to a dramatic sales decline.

Aaron and I will explore the implications of leveraged buyouts and the hurdles faced by Greg, who returned as CEO to confront massive layoffs and high debt.

We'll also delve into the potential for reviving the MLM network, leveraging passionate individuals, and the possibility of certifying clean beauty standards to regain trust and market position.

Join us as we explore the highs and lows of Beauty Counter’s journey, the strategic pivots discussed by experts, and the future potential of this mission-driven brand. Plus, we invite you to share your thoughts on the challenges and opportunities ahead for Beauty Counter. So grab a seat, and let's get started on this captivating episode of Ecommerce On Tap.

How Knot Standard Blends Technology and Tailoring for the Perfect Fit

Nathan Resnick and Aaron Alpeter — Tue, 29 Oct 2024 04:18:00 -0100

Welcome back to "Ecommerce On Tap," where we dive deep into the stories of e-commerce companies, their supply chains, and their growth potentials. In today's episode, we're spotlighting Knot Standard, a luxury custom menswear company known for its bespoke suits and innovative approach to tailoring.

Knot Standard employs a make-to-order model to reduce inventory risk and offers extensive customization, sourcing exquisite fabrics from prestigious mills like Loro Piana and Holland & Sherry. With a retail presence both online and in Nordstrom stores, they've cleverly navigated the tailoring landscape, contrasting their model with algorithmic-based companies like Stitch Fix.

We'll explore their transition from a direct-to-consumer business to a tech-centric strategy following their partial sale to fashion brand Billy Reid. Aaron and I will also delve into how advancements in 3D body scanning and AI are revolutionizing the industry, as well as Nathan’s personal anecdotes about custom suits and the modern business dress code shifting towards comfort.

Join us as we unravel Knot Standard's journey from its founding roots in Dubai to its current strides in New York City, all while providing insights into the broader implications for e-commerce and tech-driven customization. Plus, stay tuned for a recap of Aaron’s recent visit to the Tesla factory and the latest buzz around Keurig Dr. Pepper’s acquisition spree in the energy drink market. Let's get started!

How Stitch Fix Uses Data Science to Revolutionize Personal Style

Nathan Resnick and Aaron Alpeter — Tue, 22 Oct 2024 10:25:00 +0000

In today's deep dive, we explore Stitch Fix, the innovative fashion company that once captivated millions with its personalized styling services. We'll examine the ups and downs of this intriguing e-commerce business, from its rapid growth under founder Katrina Lake to its current struggles in the public market. Nathan and Aaron will discuss everything from the complexities of Stitch Fix's supply chain to potential strategic moves, such as going private or merging with competitors. Plus, we'll analyze the impact of high return rates, the evolution of personalized fashion, and how technology is shaping the future of the e-commerce landscape. Stay tuned as we unravel what went right, what went wrong, and what the future might hold for Stitch Fix.

Celebrity Brands That Last: Lessons from Selena Gomez's Rare Beauty

Nathan Resnick and Aaron Alpeter — Tue, 15 Oct 2024 09:47:00 +0000

Welcome back to another enlightening episode of Ecommerce On Tap! Today, your hosts Aaron and Nathan dive into the intricate world of celebrity beauty brands, focusing on the phenomenal success of Rare Beauty by Selena Gomez. In this episode, we’ll explore why only about 20% of celebrity beauty brands survive and how aligning a brand with a celebrity's public persona, like Logan Paul's Prime energy drinks or Gordon Ramsay's Hexclad, can make all the difference. We'll also look at the modest success of brands like Kendall Jenner’s Moon toothpaste and Danny Duncan's Matador energy drink. We’ll uncover the strategic brilliance behind Rare Beauty's staggering $350 million revenue and its commitment to mental health advocacy, a mission close to Selena Gomez’s heart. Despite personal challenges and no prior beauty industry experience, Selena’s authentic connection to her brand, strategic hiring, and massive social media influence have propelled Rare Beauty to a $2 billion valuation. Tune in as we examine Rare Beauty's direct-to-consumer approach, their high-quality, cruelty-free products sourced from South Korea, and the savvy inventory management that sets them apart in a competitive market. Plus, don't miss our discussion on the long-term brand-building versus short-term sales strategy and a special segment on World Mental Health Day, where Sephora will donate all proceeds from Rare Beauty sales.

20% of celebrity beauty brands survive - https://www.allure.com/story/inside-celebrity-beauty-brandshttps://www.allure.com/story/inside-celebrity-beauty-brands

Revolutionizing Pet Food: Behind the Supply Chain of The Farmer’s Dog

Nathan Resnick and Aaron Alpeter — Tue, 08 Oct 2024 10:34:00 +0000

In this episode of eCommerce on Tap, Aaron takes you inside the journey of The Farmer’s Dog, a trailblazing brand delivering fresh, personalized pet food straight to doorsteps. Drawing on his experience as an advisor to The Farmer’s Dog and his expertise in supply chain strategy with Izba, Aaron breaks down the unique challenges of cold chain logistics, quality control, and supply chain scaling in the pet food industry. Tune in to learn how they perfected operations, managed complex logistics, and overcame challenges to scale successfully. Don’t miss this deep dive into the world of innovative eCommerce and logistics for pet products!

The Rise of Allbirds: From Wool Shoes to Sustainability Icon | How to Fix Their Supply Chain

Nathan Resnick and Aaron Alpeter — Tue, 01 Oct 2024 10:01:00 +0000

In this episode of eCommerce on Tap, we dive into the fascinating story behind Allbirds, the innovative shoe company founded by professional soccer player Tim Brown. Discover how a unique hobby in his garage turned into a Kickstarter success, revolutionizing the footwear industry with sustainable wool shoes.

We explore the history of wool, the Allbirds founding journey, and how their commitment to eco-friendly practices helped them grow. Aaron also breaks down their financials, analyzes their supply chain challenges, and shares how he would turn the business around. Could Allbirds benefit from using Sourcify? Tune in to find out!

🔔 Subscribe for more eCommerce insights!

Navigating Ro's Rise:Telehealth Innovation and Regulatory Challenges

Nathan Resnick and Aaron Alpeter — Tue, 24 Sep 2024 05:59:00 +0000

Join hosts Aaron and Nathan as they dive deep into the innovative world of Ro, formerly known as Roman, in this exciting episode of "Ecommerce On Tap." Discover how Ro, a pioneer in the telehealth industry, has been transforming healthcare delivery since its founding in 2017.

📌 Key Topics Covered:

The inspiring founding story of Ro by Zachariah Reitano, Saman Rahmanian, and Rob Schutz.
Ro's unique business model focusing on direct-to-consumer telehealth services.
The development of Ro's "RO Operating System" and the robust technological infrastructure behind it.
How Ro navigated regulatory challenges to establish a seamless healthcare experience.
The significant role of telehealth during the COVID-19 pandemic and beyond.
Ro's rapid financial growth and major investments from 2017 to 2022.
Insights into Ro's product offerings and market strategy, including their success with ED treatments and expansion into various health segments.

🔍 Why You Should Listen: Gain a comprehensive understanding of how Ro is leading the telehealth revolution through its vertically integrated approach, innovative patient and doctor apps, and transparent pricing model. Explore how regulatory changes and strategic decisions have shaped their journey, making them a standout player in the healthcare industry.

💬 Join the Conversation: We invite our listeners to share their thoughts on the technological innovations and regulatory changes impacting direct-to-consumer companies in healthcare. Connect with us on LinkedIn and Twitter to continue the discussion!

🔗 Stay Connected:

👍 Like, Comment, and Subscribe: If you enjoyed this episode, please leave a review, share it with your friends, and subscribe to "Ecommerce On Tap" for more insightful episodes on groundbreaking companies like Ro.

#Ro #Telehealth #EcommerceOnTap #HealthcareInnovation #DigitalHealth #DirectToConsumer #DTC #Podcast #StartupSuccess #Telemedicine #HealthcareRevolution

Thank you for tuning in! 🎙️

Transparency and Accountability: Everlane's Unique Approach to Ethical Apparel

Nathan Resnick and Aaron Alpeter — Tue, 17 Sep 2024 05:15:00 +0000

Welcome back to another episode of "E-commerce on Tap," presented by Sourcify and Izba, where we dive deep into the supply chains of some of the most iconic direct-to-consumer brands. I'm Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're excited to explore the compelling story of Everlane, a trailblazer in the fashion industry renowned for its radical commitment to transparency and sustainable practices.

In this episode, we'll uncover Everlane's journey from its seed funding in 2011 to becoming one of the most talked-about ethical brands in the market. From their unique approach to transparent pricing and ethical supply chains to their financial highs and lows, we'll dissect how Everlane navigated the complex interplay between being a value-led company and achieving financial success. We'll also delve into key topics like the schism between mission and profit, Aaron's firsthand factory insights, and Nathan's thoughts on Everlane's potential exit strategies.

Strap in as we bring you the inside scoop on Everlane’s founding story, its rapid growth trajectory, and the future challenges it faces in balancing its core values with profitability. Plus, we’ll explore the broader context of sustainability in the fashion industry, touching on historical milestones and the evolution of consumer awareness.

The Diamond Debate: Lab-Grown vs. Natural and Brilliant Earth's Ethical Journey

Nathan Resnick and Aaron Alpeter — Mon, 09 Sep 2024 18:21:00 +0000

🎙️ Welcome to another episode of Ecommerce On Tap! Today, Hosts Nathan Resnick and Aaron Alpeter dive deep into the fascinating world of Brilliant Earth, a company making waves with nearly half a billion dollars in revenue by championing ethically sourced jewelry. We'll explore the heated debate between lab-grown and natural diamonds, dive into the engrossing founding story of Beth Gerstein and Eric Grossberg, and discuss the significant business and ethical considerations shaping the diamond industry.

From tackling misconceptions about product sourcing to implementing blockchain technology for unparalleled transparency, Brilliant Earth’s journey from a humble bootstrap operation to an IPO-listed powerhouse is nothing short of extraordinary. Plus, we’ll touch on current events like LEGO’s sustainable shift and the burgeoning success of creator-led brands. Join us as we dissect the choices faced by modern consumers and founders alike in this sparkling episode. Let's get into it! 💎🛍️✨

Delivery Drama: Tackling Cold Chain Challenges in Meal Kits

Nathan Resnick and Aaron Alpeter — Mon, 02 Sep 2024 05:49:00 +0000

In today's episode, Aaron and Nathan analyze the strategic pivots companies like Sunbasket are making from front-end to back-end solutions. We delve into the complexities of managing meal kit supply chains and the innovative use of predictive algorithms to enhance accuracy. We also examine the competitive landscape, the necessity of scalability, and provide critical insights for entrepreneurs entering the meal kit industry. Special thanks to our sponsors, Sourceify and izba. We invite you to share your feedback and suggestions for future discussions. Thank you for tuning in.

What Went Wrong at Thrasio: Bankruptcy Analysis and Future Outlook

Nathan Resnick and Aaron Alpeter — Mon, 26 Aug 2024 14:03:00 +0000

Welcome to another riveting episode of "Ecommerce On Tap" with your hosts, Aaron and Nathan. Today, we're diving deep into the rise and fall of Thrasio, an e-commerce powerhouse that once took the Amazon aggregation world by storm. We'll explore how Thrasio soared to a $10 billion valuation by acquiring and scaling Amazon brands, only to face bankruptcy in 2024 due to a combination of debt issues, market shifts, and strategic missteps.

We'll analyze how their rapid growth, over-reliance on Amazon, and operational challenges led to their downfall. Plus, we’ll discuss the broader implications for investors, with pension funds and wealthy individuals feeling the impact, and examine the evolving e-commerce landscape amidst new players like Temu and Shein.

Join us as we unpack Thrasio's tumultuous journey, reflect on lessons learned, and consider what the future holds for this industry giant re-emerging from bankruptcy with a focused strategy and new leadership. And don't forget, we want to hear your thoughts—connect with us on social media to share your insights and experiences. Let's tap in!

Bootstrapping ButcherBox: Building a $500 Million Business Without External Funding

Nathan Resnick and Aaron Alpeter — Mon, 19 Aug 2024 16:34:00 +0000

Welcome back to another exciting season of Ecommerce On Tap! In our premiere episode, we're diving deep into the inspiring journey of ButcherBox, a bootstrapped e-commerce sensation. Our hosts, Nathan and Aaron, uncover how Mike Salguero transformed his humble beginnings and entrepreneurial spirit into a $500 million subscription-based meat delivery giant.

From Mike's early days in sales and a viral t-shirt business to the pivot from custom woodworking to jewelry, and finally, to launching ButcherBox out of a personal need for quality grass-fed beef, this episode chronicles it all. You'll hear about the innovative strategies behind ButcherBox's Kickstarter success, their unique supply chain management, and their impressive growth without external funding. Plus, Nathan and Aaron discuss the broader trends in the meat industry, shifting consumer preferences, and the future possibilities for ButcherBox.

From Bean Bags to IPO: The Lovesac Success Story

Nathan Resnick and Aaron Alpeter — Mon, 24 Jun 2024 14:03:41 +0000

Episode Highlight: Lovesac

Lovesac is not your average furniture company. From humble beginnings selling giant bean bags to becoming the fastest-growing furniture company in the U.S., their journey is nothing short of remarkable. Here are some key takeaways from this episode:

Sustainability Meets Innovation

Founder Shawn David Nelson's vision has taken Lovesac from a side hustle to a Nasdaq-listed success story. By recycling plastic bottles into fabric and aiming to move 75% of production outside of China, Lovesac is committed to sustainability without heavily marketing it.

Strong Omnichannel Strategy

Lovesac excels with a robust omnichannel strategy, controlling their own retail locations and website without wholesaling. This approach ensures a seamless customer experience for those making higher-ticket purchases — all while managing the distribution of their bulky furniture items efficiently.

Modularity and Customer Focus

Lovesac’s unique selling proposition? Modularity. They offer customizable, modular couches designed for life. Aaron and Nathan discuss how this modularity addresses trends and concerns about technological obsolescence in furniture, emphasizing product longevity and customer satisfaction.

Financial Outlook and Investor Appeal

Despite the highs and lows in stock performance post-IPO, Lovesac’s focus on long-term investor value, with profit multiples over revenue growth, sets them apart. The hosts ponder if going private might accelerate their ambitious goals.

Market Evolution and Growth Potential

With the global furniture market projected to grow from $541 billion in 2023 to $780 billion by 2030, Lovesac’s trajectory of innovation, combined with its millennial-focused targeting, positions it well to capitalize on this expansive potential.

Lessons in Resilience

From initial struggles with profitability to achieving a $1 billion valuation, Sean's entrepreneurial journey exemplifies persistence. The loveable "LOVE" ticker symbol and strategic brand marketing have secured Lovesac a top spot in the American furniture market.

How Pair Eyewear is Disrupting the Market with Customizable Frames

Nathan Resnick and Aaron Alpeter — Mon, 17 Jun 2024 04:57:00 +0000

The eyewear industry has been largely dominated by a few major players, with Luxottica leading the pack. Interestingly, even Warby Parker, a celebrated e-commerce success story, holds only 2% of the market share. Pair Eyewear, however, is making waves with its unique approach to customizable and fashion-forward eyewear.

Behind the Brand:

The founders of Pair Eyewear, Nathan and Sophia, bring diverse experiences to the table. While Nathan has an extensive background with stints at GE and Bain, Sophia's notable experiences include working with JPMorgan and Goldman Sachs. Their shared ties to Stanford and their network have played a crucial role in gaining investor confidence despite their limited industry experience.

Shark Tank to Stardom:

In 2020, Pair Eyewear gained significant attention after appearing on Shark Tank, where they secured a deal with Mark Cuban—$400k for 10% equity and a $1.50 royalty. This exposure fueled their rapid growth, particularly in the adult segment, after originally focusing on kids.

Unique Business Model:

Pair Eyewear stands out with its strategy of selling customizable frames and limited editions, including collaborations with major brands and sports teams. Their unique selling points include a synthetic subscription model and a community-driven approach with an invite-only Facebook group.

Operational Excellence:

With 185 employees and vertical integration, Pair Eyewear efficiently manages its made-to-order supply chain. Sourcing materials from Asia and assembling in California, the company focuses on reducing order-to-delivery times using a metric they call "click to ship." Pair Eyewear's dynamic shipping strategy includes free shipping for orders over $45, international shipping options, and a 30-day return/exchange policy.

Sustainability and Future Prospects:

Nathan highlights Pair Eyewear's commitment to sustainability and explores their potential exit strategies and market disruption capabilities. Both Aaron and Nathan speculate on Pair's future, discussing potential acquisitions and the broader implications for the eyewear market.

Fun Fact:

Did you know that the history of eyewear dates back to the invention of the reading stone in 1000 AD? The first wearable eyeglasses were developed in Italy in the late 13th century, setting the stage for centuries of innovation, from Benjamin Franklin's bifocals to modern blue light filtering glasses.

Meet By Humankind: The Personal Care Brand Championing Sustainable Practices

Nathan Resnick and Aaron Alpeter — Mon, 10 Jun 2024 17:08:58 +0000

🚀 Excited to share insights from the latest episode of the "Ecommerce On Tap" podcast featuring the inspiring story of By Humankind, a company revolutionizing the personal care industry with a focus on sustainability! 🌿

In this episode, we dive deep into how By Humankind is tackling the single-use plastic challenge with innovative products for your morning routine. Here are three key takeaways:

🔹 Radical Reduction in Plastic Waste: By Humankind's product offerings, such as refillable deodorants, shampoo bars, and mouthwash tablets, can help eliminate approximately five pounds of plastic waste per person annually. Imagine the collective impact if everyone made the switch!

🔹 Innovative Product Formats: With a unique approach that includes paper pod refills and all-natural ingredients, By Humankind ensures that their products are not only eco-friendly but also effective. Founders Brian Bushell and Joshua Goodman have highlighted the critical balance between product performance and environmental impact.

🔹 Education and Long-term Change: By Humankind's strategy goes beyond selling sustainable products. They are committed to educating consumers about the importance of sustainability, aiming for long-term changes in consumer behavior. The brand’s distinctive visual presence and emotional connection with customers are key components of their marketing strategy.

Don't miss this episode to hear more about By Humankind’s journey and their vision for a cleaner, plastic-free future! 🌏💚 #Sustainability #Ecommerce #PlasticFree #ByHumankind #Podcast #EcoFriendly #Innovation #ConsumerGoods

ByHeart vs. Bobbie: Comparing Strategies, Funding, and Market Potential in Baby Formula

Nathan Resnick and Aaron Alpeter — Tue, 04 Jun 2024 14:11:38 +0000

In our latest episode of Ecommerce On Tap, we dive deep into the fascinating journey of ByHeart, a game-changer in the infant nutrition industry. From navigating supply chain hurdles to launching a breakthrough product, ByHeart's story is a masterclass in resilience and innovation.

🔍 Innovative Product Development:

- ByHeart’s five-year research journey led to the creation of a scientifically advanced baby formula that mimics breast milk, setting new standards in the industry.

🏭 Vertical Integration & Manufacturing:

- By owning three manufacturing facilities, ByHeart controls its entire production process, enabling quicker innovations and effective management of supply chain issues.

💰 Strategic Funding & Growth:

- With a total of $395 million in raised capital, ByHeart strategically invested in FDA processes and manufacturing, navigating the volatility of the infant formula market and demonstrating significant potential upside.

Join hosts Aaron Alpeter and Nathan Resnick as they explore ByHeart’s inspiring path, the competitive landscape, and strategic insights for e-commerce entrepreneurs. This episode is packed with valuable lessons for anyone interested in building and scaling a business in a highly regulated industry.

🔗 Get involved: Engage with us on LinkedIn and Twitter, leave a review, and share this episode with your network.

Building a Legacy: Lovevery’s Focus on Quality, Trust, and Sustainable Toys

Nathan Resnick and Aaron Alpeter — Mon, 27 May 2024 05:23:00 +0000

Join Aaron and Nathan as we explore Lovevery's incredible growth story, discuss their potential move towards an IPO, and uncover the strategies behind their brand loyalty and success.

💡 Key Takeaways:

- Mission-Driven Growth: Lovevery’s dedication to providing high-quality, science-based toys and content to help parents navigate child development is central to its success. This mission-driven approach has built a loyal customer base and strong brand trust.

- Innovative Product Strategy: Emphasizing non-digital, eco-friendly products, Lovevery ensures developmental appropriateness and safety, setting them apart in a market dominated by digital-first toys.

- Sustainable Business Practices: Despite supply chain challenges during COVID, Lovevery maintained their focus on sustainability by using non-toxic materials and carbon offsets, demonstrating their commitment to quality and environmental responsibility.

Against the Grain: The Innovative Path of Harry's in Men's Grooming

Nathan Resnick and Aaron Alpeter — Mon, 20 May 2024 13:46:00 +0000

This week, Aaron and Nathan dive into the fascinating world of Harry's, the American shaving supply company that bravely took on industry giants and won.

In this Episode:

- Founding Story of Harry's: Discover how co-founders Andy Katz-Mayfield and Jeff Raider disrupted the market. Inspired by Andy's frustrating experience buying razors at a gas station, Harry’s aimed to transform the shaving category in a way similar to how Warby Parker changed eyewear.

- Manufacturing Insights: Learn about Harry’s unique manufacturing process, involving everything from liquefying specialty steel from Sweden to packaging and assembly in China.

- The Market Landscape: Get an overview of the competitive shaving market, the substantial barriers to entry, and how Harry's managed to carve out a significant piece of the pie, even gaining big-box retailer interest like Target.

- The Value of Customer Feedback: Hear how Harry’s leverages customer feedback for product strategy and how their vertical integration helped reduce costs and ensure quality.

- The Co-CEO Dynamic: Explore the unconventional co-leadership model that Andy and Jeff employed, and what it might mean for the future of managerial structures in startups.

- Fundraising and Expansion: Follow Harry’s journey from raising a $4 million seed round to generating $750 million in revenue by 2023, with plans to potentially go public by 2024 or 2025.

Special Highlights:

- The iconic history of shaving, from King Camp Gillette’s first safety razor to the modern multi-blade designs.

- The importance of international expansion with Temu cooling off in America and refocusing on Europe.

- Insight into potentially lucrative partnerships and acquisitions, like the next-generation infant formula company "By Heart."

Thought-Provoking Questions:

- Could another company have challenged Gillette when Harry’s emerged?

- What are the next frontiers for Harry’s as they aim to become the next P&G or Unilever?

Inside Thirdlove: Disrupting the Bra Industry with Technology and Inclusion

Nathan Resnick and Aaron Alpeter — Mon, 13 May 2024 13:36:18 +0000

In this episode, we bring to light Thirdlove’s remarkable journey from overcoming initial challenges to dramatically reshaping the lingerie market. Learn how Thirdlove's fitting technology and inclusive marketing propelled them from a startup to a powerhouse boasting $109 million revenue in just three years. Plus, we dissect their bold strategies against industry giants like Victoria's Secret!

📈 Exploring Potential Growth Strategies

Thirdlove’s future is brewing with possibilities, from eyeing an IPO to potential acquisitions. Hosts Nathan and Aaron spar over the implications of going public versus aligning with global giants like PVH or Inditex. What do you think could be the best move for Thirdlove?

🛍️ E-commerce News Roundup:

- Unexpected Delivery: A cat finds a new home after being accidentally shipped in an Amazon returns box.

- Postal Changes: How the post office's consideration of workshare program changes could impact e-commerce logistics.

- Shein’s Expansion: From fashion to personal care, Shein steps into toothpaste and skincare products.

- Outdoor Voices’ Struggles: Learn why this brand might be facing bankruptcy due to inventory issues.

- New Acquisitions: General Mills enters the pet care market by acquiring Edgar and Cooper.

📊 Inside the Bra Market:

Did you know the bra market is set to reach $59.5 billion by 2023? We discuss how shifts towards comfort, functionality, and the rise of athletic options are transforming consumer choices.

✈️ Thirdlove Beyond Borders:

Though already shipping to 37 countries, Thirdlove's global potential is yet untapped. Join us as we explore how they can optimize their international strategy for even greater success.

How AG1 Revolutionized Wellness with a Single Product

Nathan Resnick and Aaron Alpeter — Mon, 06 May 2024 14:08:45 +0000

In this week’s episode of Ecommerce On Tap, we zoom in on Athletic Greens, now known as AG1, and their unique approach to conquering the wellness industry. Join hosts Nathan and Aaron as they unpack how AG1 created a massive impact with a single, well-crafted product. 🌱

🔗 Episode Highlights:

- Authentic Leadership and Resilience: Listen to how AG1's co-founder Chris Ashenden turned personal adversities into a pioneering venture in the nutraceutical space.

- Innovative Product Development: Discover AG1’s strategic focus on creating a singular, high-quality multi-nutrient powder that stands out in a crowded market.

- Engagement and Expansion: We ask YOU, our listeners, what product extension you envision for AG1. Tweet us your creative ideas!

✨ 3 Key Takeaways:

- User-Centric Design Wins: Keeping product offerings simple and focusing on user experience are central to capturing and retaining customer interest.

- Ownership and Adaptation: The leadership journey involves owning failures, learning from them, and adapting strategically. These are essential for groundbreaking innovation.

- Community Engagement Drives Growth: Encouraging audience interaction isn’t just about building a community; it's a strategic move to fuel further product insights and company growth.

Running on Cloud Tech: How On Footwear Revolutionized the Shoe Game

Nathan Resnick and Aaron Alpeter — Mon, 29 Apr 2024 13:38:35 +0000

In this week's thrilling episode of Ecommerce On Tap, hosts Aaron and Nathan delve into the inspiring story of On, a brand that's not only racing ahead in the athletic footwear market but also setting a new pace in sustainability.

👟 Sustainable Strides: Discover how On responded to the growing demand for ethical fashion in Europe, crafting a carbon neutral shoe that's a literal step ahead. Nathan breaks down On's innovative clean cloud technology and how it represents a new horizon for eco-conscious consumers.

💡 Turning Crises into Opportunities: Aaron gives an in-depth analysis of On's journey, including their hands-on approach with prospective buyers that grew their store presence to an impressive 5000 by 2018. But it's not all smooth running—learn about the supply chain crisis that nearly bankrupted them and the lessons in transparency and supplier trust that ultimately led On to triumph.

🚀 A Jolt of Financial Health: Nathan reveals the electric financial milestones that mark On's rise: from a risky 10,000 pair initial production to an IPO generating revenue of $796 million. And get a glimpse into their ambitious future with a revenue of $2.04 billion in 2023 and aspirations for industry-leading EBITDa margins.

🌱 The Innovation Marathon: Aaron opens the discussion on On's commitment to innovation and personalization, exploring their utilization of 3D printing and introduction of new materials. All while maintaining a strong eco-friendly stance—a balance that's reported to resonate with consumers across the globe.

Crafting a New Market: Athletic Brewing's Non-Alcoholic Success Story

Nathan Resnick and Aaron Alpeter — Mon, 22 Apr 2024 13:51:39 +0000

Ever wondered what's brewing in the world of e-commerce and how cutting-edge companies are shaping the future of our tastes and shopping habits? Pour yourself a glass, settle in, and let's dive into the latest frothy finds on "Ecommerce On Tap."

🏃‍♂️ Athletic Brewing Takes on Non-Alcoholic Beer Space 🏃‍♀️

Nathan and Aaron brought some fascinating insights to the table in our recent episode, exploring the rise of Athletic Brewing - a trailblazer in the non-alcoholic beer market. Did you know that 80% of their customers also enjoy their alcoholic counterparts? This trend reflects a growing desire for moderation without missing out on the social aspects of beer.

🔍 From Concept to Craft: Athletic's E-commerce Mastery 🔍

Athletic Brewing has tapped into the digital sphere with a robust e-commerce strategy. Their approach to direct engagement and rapid feedback is fermenting a loyal customer base. How do they do it? We unravel their secrets to success and the potential "blue ocean strategy" that's setting them apart.

🌊 Market Leaders Riding the Non-Alcoholic Wave 🌊

Aaron shed light on the potential of non-alcoholic beer and the interest it's garnering from industry giants like Anheuser Busch. And with Athletic Brewing's staggering growth from $2.5 million to a frothy $60 million in just three years, it’s clear they’re onto something special.

👥 The Community Brew - Join the Conversation! 👥

We had so much to share, but now we're eager to hear your thoughts. Give us a shout on Twitter or LinkedIn, and let's keep the conversation flowing!

📌 Don't Miss Out: The Athletic Brewing Phenomenon 📌

If you haven't caught the latest "Ecommerce On Tap" episode yet, you're missing out on a game-changer. Get the full scoop on Athletic Brewing, their innovative brewing method, and how they're redefining the e-commerce space. It's a story of perseverance, reinvention, and just possibly the future of social drinking.

Spotlight Stories in this Issue:

- Walmart’s AI-powered logistics breakthrough

- The underground Starlink market and its global impact

- Triple Whale’s AI invention aimed to boost e-commerce brands

- The compelling history of non-alcoholic beer dating back to prohibition

Wellness Tracking Unlocked: The Story of Oura

Nathan Resnick and Aaron Alpeter — Mon, 15 Apr 2024 13:57:53 +0000

Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic.

👉 Tune in to explore key insights from the saga of Oura:

- Founder Foresight: Learn how the founders' commitment to health and technical innovation led to significant research challenges, early struggles with funding, and incredible Kickstarter success.

- Pandemic Pivo*: Discover how Oura leveraged the COVID-19 pandemic as a catalyst for growth, providing essential data for early detection – an exemplary showcase of agility in business strategy.

- Leadership Lessons: Unpack the pivotal moments under new CEO Tom Hale, the launch of Gen three, and the sobering reminders of anticipating customer responses and the criticality of robust customer service.

📋 3 Key Takeaways:

1. Resilience in R&D: Oura's three-year dedication to product development underscores the importance of perseverance and a deep understanding of market needs in tech entrepreneurship.

2. Strategic Growth: The company's shift from a product to a platform signifies the potential for expanding services, consumer engagement, and partnerships, even in challenging, competitive landscapes.

3. Customer-Centricity: Oura's experience with the rollout of Gen three and subscription plans reminds us that listening to and preparing for customer feedback is paramount for product and brand longevity.

Crafting Controversy: The Explosive Growth of Liquid Death

Nathan Resnick and Aaron Alpeter — Mon, 08 Apr 2024 04:24:00 +0000

🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.

🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.

👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.

🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.

🍩 Sweet Insights Beyond Water: Sneak a peek into Krispy Kreme's new operational moves and the wave of at-home ice cream makers reshaping the industry.

Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️

Links:

Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40

Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4

Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595

Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/

Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics

Country club - https://liquiddeath.com/pages/sell-your-soul

Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M

Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever

The Rapid Ascent of Merit Beauty: A Billion-Dollar Dream

Nathan Resnick and Aaron Alpeter — Mon, 01 Apr 2024 14:21:53 +0000

🚀 Exciting Milestones for Merit Beauty on Today's 'Ecommerce On Tap' Podcast Episode 🌟

On the latest episode of Ecommerce On Tap, my co-host Aaron and I delved into the extraordinary journey of Merit Beauty and its founder Katherine Power. Here's a sneak peek of what we uncorked:

🌱 Clean and minimalistic beauty is not only a trend but a powerful movement, as exemplified by Merit Beauty's philosophy and skyrocketing sales figures.

🎯 Strategic retail partnerships, like Merit Beauty's rapid expansion into Sephora, can be game-changers for growth-minded brands.

💡 The importance of size when it comes to production facilities - a mismatch can lead to quality control issues or lack of attention to your brand.

Tune in to unpack these insights and more, as we toast to the remarkable success of Merit Beauty!

#EcommerceOnTap #MeritBeauty #CleanBeauty #Minimalism #RetailGrowth #BusinessStrategy #Podcast

🎧 Listen to the full episode and follow Ecommerce On Tap for more enlightening discussions about the ecommerce landscape! 🎙️

Behind the Scenes of True Classic Tees' Ecommerce Success

Nathan Resnick and Aaron Alpeter — Mon, 25 Mar 2024 13:47:58 -0100

The latest episode of Ecommerce On Tap is a deep dive into True Classic Tees' astonishing growth and the strategic plays that catapulted them to e-commerce stardom. From overcoming near-bankruptcy to an innovative retail strategy, hosts Nathan and Aaron unpack the decisions and risks that fueled True Classic Tees' success.

In this unmissable episode, we cover:

- The decision-making behind True Classic Tees' inventory and financial management, including their partnership with debt provider Wayflier

- The impact of Ben Aloem's presidency on the company's international expansion and revenue growth

- True Classic’s refined marketing mix comprising comedy, user-generated content, edutainment, and behind-the-scenes insights

- The delicate balance of online and offline presence, as True Classic ventured into physical retail with profitability in focus

- The company's philosophy on customer acquisition and retention, which relies heavily on the power of email and SMS marketing

Key Takeaways for Ecommerce Enthusiasts:

- 🏷️ Simplify Demand Forecasting: Compare goals vs. outcomes and break down forecasting into key components – traffic, conversion, and sales.

- 📈 Adopt a Rigorous Structure: Appoint leaders who can implement a disciplined framework and drive substantial growth. True Classic’s revenue spike under Ben Aloem's leadership is a testament to this.

- 🤝 Retail Strategy Matters: Physical presence isn't just legacy; it's an extension of ecommerce. True Classic Tees shows how focusing on customer experience and profitability can lead to success in retail.

Tune in to uncover how True Classic Tees leveraged a unique blend of strategy, marketing, and customer experience to write their e-commerce success story. And stay tuned for more real-time industry insights and business strategies—only on Ecommerce On Tap.

Game-Changer or Gamble: Temu's Quest to Dominate Western E-commerce

Nathan Resnick and Aaron Alpeter — Mon, 18 Mar 2024 05:38:00 -0100

Welcome to a brand-new episode of The Deep Dive Podcast, where today we're exploring the meteoric rise of Temu, the latest sensation in the e-commerce world that's reshaping the western market. Join us as we delve into how Temu leverages app gamification and discount spinners to enhance user retention and skyrocket its gross merchandise volume.

In this episode, we dissect Temu's innovative business model, which has not only positioned it as Meta's biggest advertiser but also sparked discussions on e-commerce sustainability. We compare the Temu shopping experience with giants like Amazon, analyzing customer demographics and the viability of Temu's approach to captivating the western audience.

Discover how Temu's marketing spend and strategies for e-commerce gamification are setting new standards. We'll also touch on Sourcefice's role in direct farm sales, the impact of series C and D funding on Temu's growth, and how the company maintains a dynamic work environment amidst challenges like founder burnout and counterfeiting issues.

As we look towards the future, we consider the implications of Temu's potential Nasdaq IPO, its navigation through supply chain logistics, and the controversy surrounding the US trade blacklist and forced labor allegations. How does Temu stand up to dollar store competition, and what does its financial engineering reveal about the future of e-commerce?

We'll also dive into the logistics behind lightweight product shipping, the use of regional carriers, and how Temu might be exploiting the section 321 loophole to its advantage in its battle against Amazon competition.

Whether you're an e-commerce enthusiast, a marketing professional, or simply curious about the future of online shopping, this episode offers comprehensive insights into one of the most talked-about companies in the market today. Don't miss our deep dive into Temu's world - where innovation meets sustainability.

Blenders Eyewear: Visionary Success from Backpack to Millions

Nathan Resnick and Aaron Alpeter — Mon, 11 Mar 2024 03:44:00 -0100

Hey everyone, Nathan here from the Ecommerce On Tap podcast. In today's explosive episode, we dove deep into the remarkable rise of Blenders Eyewear. From humble beginnings with Chase Fisher's gritty passion, to a $63 million partnership with the Safilo Group, Blenders' tale is a masterclass in e-commerce hustle. We explored the power of social media influence, strategic partnerships, and the daring shift in their fulfillment strategy. Plus, we touched on the wide-reaching impact of Coach Prime's personal brand synergy. If you're gunning for that winning blend of creativity and commerce, or just keen to amp up your e-commerce game, this is one episode you can't afford to miss. Don't forget to subscribe for more insights and stories that could help unlock your business's potential. Keep blending, and keep winning. Cheers!

The Remarkable Rise of Vuori: Disrupting Men's Athleisure

Nathan Resnick and Aaron Alpeter — Mon, 04 Mar 2024 04:21:00 -0100

Welcome to Ecommerce On Tap, where we just uncapped the astonishing rise of Vuori, a brand that's redefining the athleisure apparel industry. Launched in 2014 with a 100k bold bet on quality and an unwavering commitment to their craft, Vuori faced the Goliaths of the fashion world. From garage to glory, they fueled their growth through a customer-centric DTC pivot, turning a dire financial tide into a $4 billion valuation tidal wave. They've mixed sustainability with scalability, showing us that with the right strategy and a dash of audacity, even the most saturated markets hold room for revolutionary ideas. Join us as we delve deeper behind the seams of Vuori's triumphant journey only here, on Ecommerce On Tap.

Inside Italic: Rethinking Ecommerce with Direct-to-Manufacturer Relationships

Nathan Resnick and Aaron Alpeter — Mon, 26 Feb 2024 04:48:00 -0100

Episode Highlights:

1. Italic's pivot from an exclusive membership model to a public one reflects a keen eye on consumer desire for brand connection. A smart move to drive volume!

2. Factories once behind the scenes are now front and center with Italic—empowering manufacturers can reshape ecommerce.

3. Ecommerce On Tap dives deep into Italic's strategy—fewer products, higher quality. A lesson in focus and scaling back to hit the mark.

4. Italic's Series B funding speaks to their growth and vision. Investing in tech that bridges US-China transactions is pioneering for direct manufacturer ties.

5. Italic's dilemma: To be a brand powerhouse or a tech innovator? Nathan and Aaron's insights on potential exits are eye-opening. What's next for Italic?

From Towels to TikTok: K18's Journey to Hair Care Domination

Nathan Resnick and Aaron Alpeter — Mon, 19 Feb 2024 14:11:00 -0100

Welcome to Season 3, Episode 3 of Ecommerce On Tap, where we dive deep into the story of K18, a brand that's transforming the hair care industry from the ground up. K18 isn't just another DTC beauty brand; they've redefined what it means to innovate, from developing a unique moisture-wicking towel to creating hair care products that offer more than just temporary fixes—they rebuild hair.

In this episode, we explore how K18's strategic decisions, from focusing on salon-first approaches to harnessing the power of TikTok trends, have enabled them to quickly penetrate the market, even amidst the challenges of the pandemic. Learn about their careful approach to funding, strategic hires that paved the way for a successful exit, and how they've managed to become a staple in prestigious salons and Sephora without diluting their brand through excessive retail expansion.

Join us for an insightful discussion on K18's journey, strategy, and what other brands can learn from their approach to innovation, marketing, and growth. Whether you're a budding entrepreneur in the beauty industry or an established brand looking for fresh strategies, this episode is packed with valuable insights.

Subscribe to our channel for more episodes that bring you behind the scenes of ecommerce success stories and strategic deep dives into the brands making waves in the industry.

Breaking the Mold: Inside the Strategy That Catapulted a Jewelry Brand's Success

Nathan Resnick and Aaron Alpeter — Mon, 12 Feb 2024 07:49:00 -0100

In this gripping second episode of Season 3, we delve into the turbulent waters of the supply chain and tech job market amidst a drying funding landscape. The episode kicks off with a discussion on the recent layoffs plaguing the industry and what this means for the future of supply chain professionals. We then pivot to the intriguing case of Universal Music Group pulling its music license from TikTok and speculate on the innovative responses this might trigger within the platform's ecommerce ecosystem.

The highlight of the episode is our deep dive into the story of a unique ecommerce jewelry brand that has defied odds to record a staggering 400% growth rate. By opening a retail store, leveraging micro-influencers for an authentic brand feel, and introducing new products weekly, this brand has crafted a formula for success that many dream of. Their use of a waitlist for out-of-stock items and rapid idea testing through 3D printing are just a few strategies we unpack.

Furthermore, we explore their fulfillment strategy, utilizing a Canadian warehouse to cater to U.S. customers, and ponder over their potential exit strategies. Nathan also shares his insights on starting a jewelry brand today, offering actionable advice for aspiring entrepreneurs.

Join us as we dissect these topics, offering a blend of analysis, expert opinions, and actionable strategies for navigating the current ecommerce landscape. Whether you're a budding entrepreneur, a supply chain professional, or just curious about the future of ecommerce, this episode is for you.

Subscribe to our channel for more insights into the ever-evolving world of ecommerce and supply chain management.

Factory link: https://www.importyeti.com/supplier/shanghai-xiaou-industrial

From Factory Floors to Ecommerce Stores: Insights into the Journey of Your Favorite Products

Nathan Resnick and Aaron Alpeter — Mon, 05 Feb 2024 06:00:00 -0100

Welcome to Season 3 of Ecommerce On Tap! In our first episode, we're thrilled to introduce our new co-host, Aaron Alpeter from izba, bringing his expertise in logistics and supply chain management to the show.

In this episode, we delve into current ecommerce news, including the 'Buy with Prime' initiative, the groundbreaking Amazon-Shopify partnership, and the effects of the Red Sea freight disruption on global trade.

Join us as Aaron and I share our unique factory visit experiences, revealing insights and stories you won't hear anywhere else. Ever wondered how a factory visit can change your perspective on a product? Hear how my experience did just that with Beanie Babies.

We also provide essential tips for entrepreneurs on finding and selecting the right manufacturer, a crucial step in building a successful ecommerce business.

Don't miss this exciting season opener filled with expert insights, industry news, and practical advice for navigating the complex world of ecommerce.

Subscribe to our channel for more episodes packed with valuable ecommerce strategies and stories.

Email Marketing Success Post-Cyber Monday with Andriy Boychuk

Nathan Resnick and Aaron Alpeter — Mon, 15 Jan 2024 13:55:26 -0100

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Andriy Boychuk, the founder of Flowium and an email marketing expert. They discuss the aftermath of Cyber Monday and how Flowium's clients navigated the hectic holiday season with ease.

Andriy delves into strategies for keeping your brand at the forefront of customers' minds through consistent email communication. He shares tips on nurturing customer relationships after major sales events and gearing up for future holidays.

Learn how sharing your brand's social contributions can boost customer loyalty and why the first quarter is the perfect time to test new marketing strategies, such as loyalty or referral programs. Andriy also discusses the role of AI in enhancing email marketing, from generating creative ideas to analyzing campaign performance.

This episode is packed with actionable advice for anyone looking to elevate their email marketing game and build lasting customer relationships.

Subscribe for more expert insights into the world of ecommerce and digital marketing.

Optimizing Ecommerce Ads: Insights from Samir Balwani of QRY

Nathan Resnick and Aaron Alpeter — Mon, 08 Jan 2024 15:41:38 -0100

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands.

Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus.

The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising.

Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue.

This episode is packed with valuable tips and strategies for anyone looking to enhance their ecommerce advertising efforts.

Subscribe for more expert insights into the evolving world of ecommerce.

Revolutionizing Ecommerce with AI: Lamees Butt of Zoovu

Nathan Resnick and Aaron Alpeter — Mon, 01 Jan 2024 05:25:00 -0100

Join Nathan in this enlightening episode of Ecommerce On Tap as he interviews Lamees Butt, Senior Vice President of Global Alliances and Channels at Zoovu. They explore how Zoovu's AI-driven product discovery platform is changing the face of online shopping, offering solutions to the common problem of choice paralysis.

Lamees discusses how Zoovu is like having a digital in-store sales expert, helping customers navigate through products with ease. Hear about Zoovu's work with industry giants like Dyson, Amazon, and Microsoft, and how their approach is humanizing online shopping.

The conversation also covers the critical role of digitization and AI for B2B businesses, the shift towards an omni-channel approach, and the continued relevance of physical stores through innovative concepts like pop-up shops.

Learn how Zoovu is not only enhancing the customer experience but also helping businesses reduce time in building quotes, minimize returns, and compete effectively in the market, regardless of size.

This episode is a must-watch for anyone interested in the intersection of ecommerce, AI, and customer experience.

Subscribe for more insights from the frontiers of ecommerce and technology.

Authenticity in Scaling Brands: Emanuel Rose's Insights

Nathan Resnick and Aaron Alpeter — Mon, 25 Dec 2023 05:13:00 -0100

In this episode of Ecommerce On Tap, Nathan interviews Emanuel Rose, the visionary behind Strategic eMarketing. They delve into the critical aspect of maintaining authenticity in marketing as brands grow and expand.

Emanuel discusses the importance of understanding your ideal client persona, the art of tailoring marketing materials to specific audience segments, and the value of using consumer and competitor feedback to refine messaging. He also sheds light on the changing landscape of blog content creation, moving from traditional writing to leveraging video content.

As the holiday season approaches, learn how to effectively engage with your top spenders during key sales periods like Black Friday and Cyber Monday. Emanuel also provides insights into marketing to Gen Z, particularly focusing on the impact of shipping notifications.

This episode is a must-watch for anyone looking to enhance their marketing strategy with genuine and effective techniques.

Subscribe to our channel for more expert insights into ecommerce marketing strategies.

Mastering Digital Advertising with Robert Brill of Brill Media

Nathan Resnick and Aaron Alpeter — Mon, 18 Dec 2023 14:22:55 -0100

Join Nathan in this enlightening episode of Ecommerce On Tap as he sits down with Robert Brill, CEO of Brill Media. Robert shares his expertise in making advanced advertising techniques available to smaller advertisers, transforming the landscape of digital media buying.

In this discussion, Robert delves into the synergy between data-driven and creative strategies, particularly on Facebook. He shares key tactics like moving beyond repetitive keyword strategies, the importance of regular ad refreshes, and the power of format experimentation.

Learn how to give your customers variety in advertising, use broad targeting effectively, and understand the significance of holistic sales data as the ultimate measure of success. Robert's approach to trend analysis and cross-channel sales attribution offers a comprehensive view of digital advertising success.

Whether you're a small business owner or a marketing professional, this episode is packed with actionable strategies to elevate your digital advertising game.

Subscribe for more insights from industry leaders in ecommerce and digital marketing.

Mastering Customer Retention in Ecommerce with Tobi Chapman of Everboost

Nathan Resnick and Aaron Alpeter — Mon, 11 Dec 2023 15:37:43 -0100

In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs.

Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates.

Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings.

Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success.

Subscribe for more expert insights into the world of ecommerce.

Revolutionizing Birthday Celebrations in Ecommerce with Brandon Kleinman

Nathan Resnick and Aaron Alpeter — Mon, 04 Dec 2023 13:16:00 -0100

Join Nathan in this exciting episode of Ecommerce On Tap as he interviews Brandon Kleinman, founder of the Birthday App and former Disney Imagineer. Discover how the Birthday App is changing the way we celebrate special occasions, blending technology with heartfelt gestures.

Brandon shares his journey from Disneyland to digital entrepreneurship, highlighting the unique retention power of birthday products and the potential shift back to real-life marketing. He stresses the importance of forming an emotional bond with customers, going beyond just being at the right place and time.

The conversation also covers strategic positioning in crowded markets, with insights from the "22 Immutable Laws of Marketing." Learn how brands like Michelin and Lululemon found their unique angles to connect with customers.

Don't miss this episode packed with valuable lessons on building long-term customer relationships and innovative marketing strategies.

Subscribe for more insights from leaders in the ecommerce world.

Mastering Emotional Branding: James Bond on Squatty Potty's Rise to $100M

Nathan Resnick and Aaron Alpeter — Mon, 27 Nov 2023 14:13:46 -0100

Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible.

James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space.

Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.

Elevate Your Amazon Store: Expert Strategies for Stability & Growth

Nathan Resnick and Aaron Alpeter — Mon, 20 Nov 2023 13:53:04 -0100

Join us in this engaging episode of Ecommerce On Tap where Nathan and Mike Bryan from Prime Seller Solutions dive into the transformation of ecommerce in a post-Covid and inflation-impacted world. They discuss the importance of keeping cash flow consistent and how ecommerce aggregators are adapting to new economic conditions.

Mike sheds light on the seller’s operation system, a pivotal resource for ecommerce business owners striving to understand their market position and optimize their operations. He offers insights into focusing on profitable ventures, identifying critical KPIs, and ensuring that founders can step away from their business without losing momentum.

The episode also covers the dynamic environment of the Amazon marketplace, the influence of social media platforms like TikTok, and the consumer's growing preference for quality and convenience enhanced by AI.

Don't miss out on these valuable discussions. Plus, find out how to get a free business assessment to help your ecommerce business thrive.

Subscribe to our channel for more expert conversations that can help transform your ecommerce approach.

Mastering Ecommerce in a Shifting Economy: iTristan Group's Vision

Nathan Resnick and Aaron Alpeter — Mon, 13 Nov 2023 13:24:11 -0100

Join Nathan in this insightful episode of Ecommerce On Tap as he sits down with Jason from iTristan Group. Together, they explore the critical role of macroeconomic trends in shaping the future of ecommerce. They discuss the importance of optimizing inventory, the impact of supply chain automation, and how to effectively manage oversupply with smart technology.

Jason provides an in-depth look at the math of oversupply and the significance of having interoperable ERP and SAP systems to scale your business efficiently. The conversation also covers the evolving business models necessary to navigate complex logistics and the strategies to ensure product availability aligns with consumer demand.

iTristan Group's dedication to enhancing Speed, Scale, and Agility in user systems is at the forefront of their mission to empower businesses. By integrating supply chains, location portals, and partner networks, they aim to provide optimal experiences for end customers around the clock.

Subscribe to our channel for more episodes that equip you with the knowledge to excel in the fast-paced world of ecommerce.

Driving Profitability with Growth: Ecommerce On Tap Interviews Alek from Settle

Nathan Resnick and Aaron Alpeter — Mon, 06 Nov 2023 12:30:00 -0100

In this revealing episode of Ecommerce On Tap, Nathan hosts Alek from Settle, exploring the intricate balance between growth and profitability in the ecommerce space. Dive deep into discussions about contribution margins, the art of forecasting inventory, and the essentials of managing cash flows.

Alek shares candid insights, reflecting, "You want to manage cash first and foremost," highlighting the tightened access to equity capital compared to 2021. The conversation also broaches the strategic considerations for brands contemplating going public.

Whether you're an industry veteran or just starting, this episode is packed with firsthand experiences and strategies crucial for steering a successful ecommerce journey. Subscribe and stay informed about the decisions shaping the future of ecommerce.

From Spam to Success: How Inbox Booster is Revolutionizing Email Marketing

Nathan Resnick and Aaron Alpeter — Mon, 30 Oct 2023 13:08:11 -0100

Welcome to Ecommerce on Tap! In this episode, Nathan chats with Nicolas Toper, the brains behind Inbox Booster. Learn how this innovative tool is revolutionizing email newsletter programs, ensuring your emails reach their intended audience. Hear firsthand how Y Combinator boosted their click rate to 35% with Inbox Booster's assistance. Plus, get insights on why you should be targeting 10% of your revenue from email and why clicks are more crucial than opens. Don't miss out on these invaluable tips for agency owners and ecommerce founders!

Mastering eCommerce: Insights from Supply Chain Expert Emily Sewell | Sourcify Podcast Episode

Nathan Resnick and Aaron Alpeter — Mon, 23 Oct 2023 14:07:37 +0000

Dive deep into the world of eCommerce with our latest podcast episode featuring Emily Sewell, Senior Director of Operations at Zenni Optical!

🎙️ Join us as we explore Emily's incredible journey from dance enthusiast to supply chain expert, and how she navigated the high-growth landscape at Hubble. Discover valuable insights about supply chain challenges, the role of supply chain during the COVID days, and get a sneak peek into the strategic initiatives at Zenni Optical!

🌐 Don't miss this enriching conversation that's packed with knowledge and inspiration. Tune in now! 🎧 #ECommerceSuccess #SupplyChainManagement #PodcastInterview #ZenniOptical

🚀 Mastering eCommerce: Strategies & Insights with Attribution Expert Jeff Greenfield | Sourcify Podcast Episode

Nathan Resnick and Aaron Alpeter — Tue, 17 Oct 2023 05:56:00 +0000

Dive deep into the world of eCommerce with attribution and analytics expert Jeff Greenfield on this episode of Sourcify's podcast!

🎙️ Discover innovative strategies to optimize ad spend, adapt to technological changes, and achieve sustainable growth.

Join us as we explore the evolution of analytics, creative testing in the post-iOS era, the power of cross-platform synergy, and the importance of balancing growth with personal well-being.

🌟 Don't miss this transformative conversation! #EcommerceSuccess #DigitalMarketingInnovation #SourcifyPodcast

eCommerce & M&A in 2023: Insights from Steve Kilberg of SKRP Media

Nathan Resnick and Aaron Alpeter — Tue, 10 Oct 2023 04:24:00 +0000

Join us on eCommerce On Tap for a captivating conversation with Steve Kilberg, founder of SKRP Media. Discover the latest insights into eCommerce and mergers & acquisitions in 2023. An episode that's not to be missed! 🚀💼 #eCommercePodcast #BusinessInsights

🎥 Mastering Supply Chain and Vertical Integration with Justin Brown of Dollar Shave Club | eCommerce On Tap Podcast

Nathan Resnick and Aaron Alpeter — Tue, 03 Oct 2023 04:45:00 +0000

In this episode of eCommerce On Tap, we unlock the secrets of supply chain and vertical integration with Justin Brown, Chief Supply Chain Officer of Dollar Shave Club. Discover how strategic decisions can make or break a brand's success in eCommerce. Join us for valuable insights! 💡🌐🔍 #eCommerceSuccess #SupplyChainMastery

🚀 Unleashing eCommerce Growth: The Power of YouTube with Andrew from YTera

Nathan Resnick and Aaron Alpeter — Tue, 26 Sep 2023 07:33:00 +0000

Join us for an eye-opening discussion with Andrew, founder of YTera, as we dive deep into the untapped potential of YouTube for eCommerce growth.

Discover why YouTube deserves a prime spot in your growth strategy, how to connect with the right audience, and the secrets to YouTube success. Learn about data-driven decision-making, SEO for YouTube, and YTera's tailored solutions for eCommerce businesses.

Don't miss this opportunity to unlock remarkable growth with YouTube! 💼📈 #eCommerceGrowth #YouTubeMarketing #YTera #BusinessSuccess

Unlocking eCommerce Success: Secrets of Personalization, AI, and Multichannel Marketing with Damian from ActiveCampaign

Nathan Resnick and Aaron Alpeter — Tue, 19 Sep 2023 04:14:00 +0000

Join us for an enlightening conversation with Damian Amaya from ActiveCampaign as we dive deep into the world of eCommerce. Discover the secrets to eCommerce success as we explore the power of personalization, AI-driven content generation, and the art of crafting multichannel marketing strategies. Damian shares invaluable insights and practical tips for eCommerce entrepreneurs, whether you're just starting or looking to scale your business.

In this video, you'll learn:

The significance of personalization and first-party data in eCommerce.
How AI-driven content generation tools can supercharge your marketing efforts.
The importance of multichannel marketing in reaching your audience effectively.
Insights into capital raising options for eCommerce businesses in 2023.
Varying definitions of success among eCommerce entrepreneurs.

Don't miss out on Damian's wealth of knowledge and expertise in the eCommerce industry. Whether you're an eCommerce enthusiast or a seasoned professional, this video has something for everyone.

🔗 Learn more about

ActiveCampaign:

https://www.activecampaign.com

Sourcify:

https://www.sourcify.com

#eCommerce #Personalization #AI #MultichannelMarketing #CapitalRaising #SuccessTips #ActiveCampaign #eCommerceInsights #BusinessGrowth #DigitalMarketing

Quality Control in Chinese Manufacturing: Secrets Unveiled

Nathan Resnick and Aaron Alpeter — Mon, 11 Sep 2023 15:02:00 +0000

Join us as we embark on a fascinating journey into the heart of Chinese manufacturing with Stephan from GQC.io. With over 13 years of hands-on experience in Shenzhen, Stephan's insights into quality control are unparalleled.

In this episode, you'll explore:

🔹 Effective Quality Control Processes: Stephan will reveal the intricate processes in ensuring your products consistently meet high standards, including factory audits, sample validation, and in-process inspections.

🔹 Building Strong Supplier Relationships: Learn the secrets to building enduring partnerships with Chinese suppliers. Stephan emphasizes clear communication, commitment, and trust-building.

🔹 The Art of Negotiating with Chinese Factories: Negotiating with Chinese factories can be complex. Stephan shares strategies for success, including detailed specifications and maintaining unwavering quality standards.

🔹 Battling "Quality Fade": Discover how to combat the challenge of "quality fade" as order quantities increase. Stephan's team continuously monitors defect rates, offers pro inspections, and collaborates with factories for prompt issue resolution.

If you're in the world of e-commerce or interested in the intricacies of Chinese manufacturing, this episode is a must-watch. Gain invaluable insights to transform your approach to quality control and supplier relationships. Subscribe now and stay tuned for this eye-opening discussion! #QualityControl #ChinaManufacturing #EcommerceInsights 🌟🏭

Unlocking E-Commerce Success: Matthew's $400 Million Sales Insights

Nathan Resnick and Aaron Alpeter — Tue, 05 Sep 2023 13:33:04 +0000

Join us in this episode as we sit down with Matthew, the CEO of Build Grow Scale, a company that has helped its clients generate over $400 million in sales. With over a decade of experience, Matthew shares invaluable insights into the world of e-commerce success.

Discover the secrets to mastering conversion rate optimization, the ongoing debate of single-page vs. multi-step checkouts, and the importance of a customer-centric approach. If you're looking to take your e-commerce game to the next level, this is a conversation you won't want to miss!

#EcommerceSuccess #BuildGrowScale

Marketing for Millions: Expert Insights for eCommerce by Robert Indries

Nathan Resnick and Aaron Alpeter — Mon, 28 Aug 2023 14:20:06 +0000

Unlock the secrets to e-commerce success with Robert Indries, a visionary in the art of marketing for 7 to 8-figure revenue generation. Join us as we explore his scientific approach to marketing, precision strategies, and the harmonious interplay of paid advertising and organic growth. Learn from the maestro himself and embark on your own e-commerce odyssey! 🚀🛍️ #EcommerceMarketing #RobertIndries

Navigating E-Commerce Supply Chains: Insights from Sourcify's Stephen Miller

Nathan Resnick and Aaron Alpeter — Mon, 21 Aug 2023 15:32:30 +0000

Discover the transformative insights shared by Stephen Miller, General Manager of Sourcify, on navigating the complex landscape of e-commerce supply chains. Learn how Sourcify empowers businesses to thrive through innovation, global sourcing, and strategic partnerships. Tune in now for a deeper understanding of e-commerce supply chain dynamics! 🛍️🌐 #EcommerceSupplyChain #SourcifyInsights

Terry Arsenault: From Zero to Hero (rereleased)

Nathan Resnick and Aaron Alpeter — Mon, 14 Aug 2023 14:15:40 +0000

Terry Arsenault is one of the most known ecommerce entrepreneurs in the world who runs his own stores, agency, and a Facebook group called Shopify Ecommerce Group with over 29,000 people. Tune in to learn how Terry got started, how he's grown, and where he is heading!

🚀 REVOLUTIONIZING LAST-MILE LOGISTICS: Meet the Mastermind Behind OneRail! 🔑🚚

Nathan Resnick and Aaron Alpeter — Mon, 07 Aug 2023 13:53:29 +0000

📦 Dive into the fascinating world of last-mile delivery with Bill Catania, the visionary behind OneRail, a game-changing logistics company. Join us on eCommerce On Tap as we uncover the secrets behind OneRail's success, from seamless door-to-door delivery to cutting-edge AI-driven decision-making.

🎯 Discover their cost optimization and sustainability strategies that will reshape your logistics approach. From serving diverse industries to their integration with Shopify, OneRail's platform is a game-changer for businesses of all sizes.

🚚 Don't miss this exclusive interview with Bill Catania, where he shares valuable lessons, strategic growth plans, and how OneRail is transforming last-mile logistics. Get ready to revolutionize your supply chain! 🔑🌐

#LastMileDelivery #LogisticsRevolution #OneRail #eCommerceSuccess

Mastering the Supply Chain: Insights from Pair Eyewear's Head of Supply Chain

Nathan Resnick and Aaron Alpeter — Mon, 31 Jul 2023 14:02:46 +0000

Join us as we delve into the world of supply chain management with Rich Durham, the Head of Supply Chain at Pair Eyewear. Discover his journey, favorite aspects, tips on diversification, quality control, and managing cash flow, along with Pair Eyewear's innovative approach to owning and operating their own facility. Learn from their story of resilience, adaptation, and success in the competitive e-commerce landscape. Don't miss this valuable discussion on mastering the supply chain! 🌐📦 #SupplyChainManagement #EcommerceSuccess #PairEyewear

Scaling Multimillion-Dollar Funnels & Boosting AOV | Anatoliy Labinskiy | eCommerce on Tap

Nathan Resnick and Aaron Alpeter — Mon, 24 Jul 2023 13:36:00 +0000

In this episode of eCommerce on Tap, Anatoliy Labinskiy, founder of GSM Growth Agency, shares valuable strategies for scaling multimillion-dollar funnels and boosting average order value (AOV). Discover the secrets behind offering free gifts, creating urgency, and leveraging Facebook ABO and CBO strategies. Tune in to gain practical insights and drive higher revenue in your eCommerce business. Don't miss this exciting conversation with Anatoliy Labinskiy! 🔥💼💡

#eCommerce #MarketingStrategies #AverageOrderValue #ScalingFunnels

Insights from an Amazon Aggregator: Unveiling the Supply Chain Secrets of Heyday

Nathan Resnick and Aaron Alpeter — Mon, 17 Jul 2023 13:06:36 +0000

Join Nathan Resnick as he interviews Axel from Heyday, one of the largest and most renowned Amazon aggregators in the industry. Discover Heyday's data-driven approach, advanced forecasting techniques, and strategies for optimizing supply chain operations. From uncovering unique insights from data to navigating global sourcing challenges, this episode offers invaluable knowledge for e-commerce professionals. Don't miss out on uncovering the secrets behind Heyday's success in the dynamic world of e-commerce supply chain management.

Amazon Marketing in Europe: Key Insights with AMZ Pathfinder Founder

Nathan Resnick and Aaron Alpeter — Mon, 10 Jul 2023 16:45:38 +0000

Discover the differences in Amazon marketing strategies between Europe and North America with Brent Zahradnik, founder of AMZ Pathfinder. From decoding the complexity of European expansion to understanding the impact of listing optimization and external traffic, this episode provides essential insights for eCommerce brands looking to expand their reach in Europe. Don't miss out on valuable tips and strategies for successful European expansion! #AmazonMarketing #EuropeanExpansion #eCommerce

The Power of Affiliate Marketing for E-commerce Brands with Lauren Lee

Nathan Resnick and Aaron Alpeter — Mon, 03 Jul 2023 13:02:51 +0000

Affiliate marketing can be a mysterious concept for many e-commerce brands. They often struggle to understand how to find affiliates and how to effectively work with them. In this episode of eCommerce On Tap, Nathan invites Lauren Lee, Director of eCommerce Sales at ClickBank, an affiliate network that provides a general overview of affiliate marketing and its various strategies.
Join in as they explore the different types of affiliates, discuss the role of networks, and highlight the benefits of leveraging performance affiliates to extend your reach, boost brand awareness, and drive customer acquisition.

Scaling E-Commerce Brands: Secrets to Success ft. Sandy Dedeian | eCommerce On Tap 🚀

Nathan Resnick and Aaron Alpeter — Mon, 26 Jun 2023 15:36:40 +0000

Join Nathan as he dives into the world of scaling e-commerce brands with special guest Sandy Dedeian, the founder of Rectified, Inc. In this episode, they discuss essential strategies for brand growth, establishing a brand identity, engaging customers, exploring retail distribution, and navigating the changing landscape of e-commerce. Discover the secrets to success and learn how to unlock your brand's full potential in the digital market! 🎙️ Listen to the full episode on eCommerce On Tap and subscribe for more valuable insights: https://www.sourcify.com/ecommerce-on-tap/ 🌐 Visit Rectified, Inc. for expert digital consultancy services: https://www.rectified.co#eCommerceOnTap #BrandGrowth #DigitalConsultancy #EcommerceSuccess

Navigating the Waves of E-Commerce: Insights from Rodney Manzo on Supply Chain and Industry Trends

Nathan Resnick and Aaron Alpeter — Mon, 19 Jun 2023 13:34:34 +0000

Nathan invites Rodney Manzo, the founder and CEO of Anvyl, to discuss the state of the e-commerce industry, the challenges faced by brands, and the role of technology in optimizing supply chain operations.

Over the course of the conversation, Nathan and Rodney touch upon various topics such as the impact of COVID-19, inventory management, cash flow challenges, financing methods, venture returns in e-commerce, and the future of supply chain technology. Let's dive into the key takeaways from their insightful discussion.

SEO Optimization in 2023: Insights from Brandon Leibowitz

Nathan Resnick and Aaron Alpeter — Mon, 12 Jun 2023 14:09:59 +0000

🔍 Stay updated on SEO trends in 2023! Insights from Brandon Leibowitz, founder of SEO Optimizers:

1️⃣ AI-generated content no longer fool search engines 🚫🤖

2️⃣ E-commerce brands, don't overlook SEO! Incorporate text into every page 📝🔍

3️⃣ Quality backlinks are crucial for trust and authority 👥🔗

4️⃣ Understand the value of do-follow and no-follow backlinks 🔍🌐

5️⃣ Sponsored content affects SEO value, use the "Sponsored" tag for transparency 💰🏷️

6️⃣ Consider buying old domains and redirecting traffic for SEO boost 📈🔀

7️⃣ Focus on high-quality backlinks and valuable content for long-term success 🎯📚

8️⃣ SEO Optimizers offers personalized strategies and free website analysis 📊🔎

M&A in 2023: Selling Expectations for Entrepreneurs - with Nate Lind

Nathan Resnick and Aaron Alpeter — Mon, 05 Jun 2023 14:06:55 +0000

In this episode of eCommerce on Tap, we’re joined by Nate Lind, a business broker with Website Closers who shares his experience in the M&A industry.

Addressing questions and concerns regarding mergers and acquisitions as well as advising business owners on when and how to go about preparing to sell their businesses, join Nathan Resnick and Nate Lind as they explore topics such as:

-M&A in 2023

-Timing a Business Exit

-The Golden Handcuffs

-Website Closers

-How to value your business, find potential buyers and close M&A deals for eCommerce businesses and more!

Follow Nathan Resnick:

https://www.linkedin.com/in/nathanresnick

Follow Nate LInd:

https://www.linkedin.com/in/natelind/

Know someone who’s selling a business? Referrals get part of the commission! For more information, get in touch with Nate Lind!

#eCommerce #MergersAndAcquisitions #GoldenHandcuffs #BusinessBrokers #SellerCompensation #RevShares #Earnouts #Equity #SellerFinancing #Entrepreneurship #SmallBusiness #Investment #ExitStrategy #BusinessExit

Freedom and Price! eCommerce On Tap podcast with Nicky Billou, eCircle Academy Founder

Nathan Resnick and Aaron Alpeter — Tue, 23 May 2023 13:11:32 +0000

Welcome to another episode of eCommerce On Tap! In this week’s podcast, Sourcify founder Nathan Resnick invites best-selling author, Nicky Billou to talk about running a business in the current status quo.

For more episodes, Like and Subscribe to our channel:

https://www.youtube.com/channel/UCKEFZQcxcKxHs-_PGt4jBlg

Follow Nathan Resnick:

https://www.linkedin.com/in/nathanresnick

Follow Nicky Billou:

https://ca.linkedin.com/in/nickybillou

The Future of D2C Marketing - An Interview with Hemant Desai, CEO of DigiCom

Nathan Resnick and Aaron Alpeter — Tue, 09 May 2023 11:51:33 +0000

📢 Join us for an exciting discussion with Nathan Resnick and Hemant Varshney, CEO of DigiCom! 🤝

🚀 Hear from Hemant about his decade-long journey as a marketing expert and the founding of DigiCom.

📲 Learn about the latest iOS update and its effects and changes in digital marketing.

💰 Gain insights into the eCommerce market with affected stats like CAC, CPA, CPMs, and more.

🎯 Understand new marketing strategies such as influencer marketing, sponsored content, and more.

📈 Explore changing trends for audience targeting on TikTok.

🌍 Finally, join the discussion about the rise and fall of eCommerce during the pandemic.

Blurring the Lines Between Organic and Paid Marketing with Tyler Horsley

Nathan Resnick and Aaron Alpeter — Tue, 25 Apr 2023 11:47:04 +0000

Our special guest, Tyler Horsley CEO of Nuclear Networking, shares some fascinating marketing insights for brands struggling with growth today.

Join the conversation as they discuss:

The less clicks, the better for conversion rate.

Blurring the lines between organic and paid marketing to generate leads

Significance of Content

Product Optimized Pages

Multi-step checkout vs single page checkout

Plus, gain valuable insights from Tyler's personal experience as a CEO, Investor, Private Equity, Business Growth Advisor and an INC 500 Company Creator.

Learn from Tyler's lessons and insights such as:

Learning to say "No" to opportunities as an entrepreneur

Mergers and Acquisitions

How is eCommerce related to Real Estate? With former Tennessee state representative Julia Hurley

Nathan Resnick and Aaron Alpeter — Tue, 11 Apr 2023 11:41:28 +0000

What’s it like for a former state representative turned entrepreneur to be in the eCommerce industry for decades? Our guest for this episode of eCommerce on Tap, Julia Hurley, former Tennessee state representative, shares her experience and tells us how she witnessed the whole real estate sector learn from and adopt eCommerce operational models during Covid. An exciting conversation with a remarkable personality awaits that goes over a diverse range of topics such as: 🏠 How is eCommerce related to real estate? 📈 The rise of demand in real estate and the innovation of unseen site purchases 📜 The Truth in Advertising and Coming Soon rules of real estate. 🕴️ Julia’s Journey, from State Rep. to Real Estate Agent to an Entrepreneur and an Author 📖 Sneak peek of a chapter from, “Unauthorized Success” by Julia Hurley

Macroeconomic conditions in the eCommerce industry with Noah Healy

Nathan Resnick and Aaron Alpeter — Tue, 28 Mar 2023 14:45:59 +0000

In today’s episode of eCommerce on Tap, Nathan invites Noah Healy, owner of Coordisc and an expert in macroeconomics and marketing to discuss how market conditions and consumer spending affect ecommerce businesses.

Noah explains the concept of 'commodifying your compliments' and how forming alliances with other companies in the industry can help create marketplaces for the products and industries. He also sheds light on the current recession and the effects of inflation on the ecommerce world.

Topics discussed:

🔍 Coordisc

🛒 Macroeconomic conditions in the eCommerce industry

🏭 Limitations of contemporary eCommerce business models

📈 Recessionary circumstances and inflation in 2023

💰 Growth and growing debts

👉 Do you think eCommerce business models in today’s day and age are redundant?

👉 If all eCommerce businesses dependent on their industry category, why not work with others to create a collaborative and mutually beneficial ecosystem?

👉 Are supply chains and businesses in 2023 going to witness drastic changes due to inflation?

Answers to these questions and much more await in this episode of eCommerce On Tap!

Subscription Revenue for eCommerce businesses

Nathan Resnick and Aaron Alpeter — Mon, 13 Mar 2023 12:51:05 -0100

Prive Co-Founders, Alex Craciun and Claudia Laurie join Nathan Resnick on this episode of eCommerce on Tap!

Join them as they discuss:
- Origins of Prive
- Subscription Revenue
- Introducing subscription models into existing and new eCommerce businesses
- Challenges and common mistakes to avoid for high ARR, MRR and CLV.
- Customer lifecycles and churn rate identification!
Tapping everything eCommerce, listen in to brew your point of view!

www.tryprive.com

Jack Benzaquen, founder of Duradry

Nathan Resnick and Aaron Alpeter — Tue, 28 Feb 2023 13:22:33 -0100

Welcome to another episode of eCommerce on Tap! In this podcast, Sourcify founder Nathan Resnick invites Jack Benzaquen of Duradry as they go over their remarkable journey as an expert in the field and talk about contemporary eCommerce problems, reasons and their possible solutions for businesses around the world. Tune in to learn about modern eCommerce opportunities, including promo codes and discount offers!

ERP with Prince Ghosh from Factored Quality

Nathan Resnick and Aaron Alpeter — Tue, 14 Feb 2023 13:20:00 -0100

Prince is the CoFounder/CEO of Factored Quality - a digital platform that helps consumer goods brands run quality control, testing, and compliance across their global supply chains. Before that, he started and ran a Y-Combinator backed company called Workbench, a software platform that helped brands collaborate with their contract manufacturers and suppliers. Prince started his career working at NASA in Aerospace and Defense supply chains and holds degrees in Mechanical and Aerospace Engineering from Case Western Reserve University.

Anthony Chen - #1 at Flexport

Nathan Resnick and Aaron Alpeter — Tue, 31 Jan 2023 15:20:39 -0100

Welcome to another episode of eCommerce on Tap! In this podcast, Sourcify founder Nathan Resnick invites Anthony Chen of Stealth as they go over their remarkable journey as an expert in the field and talk about contemporary eCommerce problems, reasons and their possible solutions for businesses around the world. Tune in to learn about modern eCommerce opportunities, including promo codes and discount offers!

James Thomson: Former Business Head at Amazon Services

Nathan Resnick and Aaron Alpeter — Tue, 17 Jan 2023 10:43:47 -0100

James Thomson is the Managing Partner of Equity Value Advisors, advising brand executives and investors that are seeking guidance on how to accelerate ecommerce revenues, and to align ecommerce and physical retail distribution and pricing strategies. Formerly, James was the Chief Strategy Officer at Buy Box Experts, a managed services agency supporting brand executive teams selling online, as well as private equity investors evaluating brands sold on Amazon. He also served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and retail banker.
In 2015, James co-founded the PROSPER Show, a continuing education conference for large Amazon sellers, and in 2017 co-authored the book “The Amazon Marketplace Dilemma”, designed for brand executives seeking to optimize their Amazon marketplace distribution strategy. In 2020, he co-authored the book “Controlling Your Brand in the Age of Amazon”, designed for brand executives struggling to handle critical channel management issues caused by pressures from the Amazon marketplace.

He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing & Distribution) from Northwestern University (Kellogg School). James has guest-lectured at more than a dozen business schools around the world, including Stanford University, Northwestern University, University of Michigan, University of Notre Dame, Cornell University, and Dartmouth University. James has been featured over 400 times in Wall Street Journal, The New York Times, Wired, Forbes, The Washington Post, Consumer Reports, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, and many more. He has also done television interviews on CNBC, PBS Frontline and CBC.

James is an investor and board member/advisor for Mamenta, Mavi.io, DaVinci Micro Fulfillment, Fakespot and Logie.ai. James is also a paid advisor to Fortunet.

How Taylor Offer started Feat Clothing

Nathan Resnick and Aaron Alpeter — Tue, 03 Jan 2023 18:18:49 -0100

Taylor Offer is the Founder/CEO of feat clothing. One of the most followed accounts on LinkedIn. Forbes 30 under 30 for Ecommerce.

Utilizing Section 321 to Save Millions of Dollars a Year Importing Products With Bobby from Baja Fulfillment

Nathan Resnick and Aaron Alpeter — Mon, 11 Jan 2021 17:40:13 -0100

In this episode of Product Sourcing Stories, we are joined by Bobby Armijo from Baja Fulfillment who shares the ins and outs of Section 321.

How Alex Carter Turned His Footwear Idea Into a High Growth Ecom Brand

Nathan Resnick and Aaron Alpeter — Mon, 23 Nov 2020 16:45:03 -0100

Alex Carter joins us from Product Sourcing School as he has now launched his ecom brand, Flatbed Footwear. Alex walks us through his manufacturing process, brand vision, and goals on this episode of Product Sourcing Stories!

For more information on Flatbed Footwear, go to https://flatbedfootwear.com/

For more information on Sourcify, go to www.sourcify.com

How to Handle Shipments Across the Globe with EasyShip

Nathan Resnick and Aaron Alpeter — Mon, 19 Oct 2020 16:36:36 +0000

In this episode we dive into the ins and outs of ecommerce fulfillment with EasyShip. To learn more about EasyShip, go to https://www.easyship.com/

Dane Baker: How to Make Every Ecommerce Order Carbon Neutral

Nathan Resnick and Aaron Alpeter — Mon, 05 Oct 2020 14:12:55 +0000

In this episode of Product Sourcing Stories we sit down with Dan Baker, the founder of EcoCart. This Shopify app empowers your customers to make their orders carbon neutral while often increasing conversion rates.

How Cooper Lopez and Carlos Cortes Created Bomfy Blankets

Nathan Resnick and Aaron Alpeter — Mon, 17 Aug 2020 16:52:35 +0000

To learn more about Bomfy Blankets, visit: https://bomfyb.com/

To learn more about Sourcify, visit: https://www.sourcify.com/

Why Content Makes or Breaks Million Dollar Ecom Brands with Danavir Sarria

Nathan Resnick and Aaron Alpeter — Mon, 10 Aug 2020 16:40:59 +0000

In this week's episode of Product Sourcing Stories, we have Danavir Sarria who is the master of copywriting. For more information on Danavir, find him on Linkedin here: https://www.linkedin.com/in/danavirsarria/

To join Product Sourcing School, visit www.sourcify.com

How Dee Murthy Ships Millions of Products a Month During Tough Times

Nathan Resnick and Aaron Alpeter — Mon, 03 Aug 2020 16:07:23 +0000

Dee Murthy is building a modern day ecommerce empire, running a number of brands including Menlo Club, Grand AC, New Republic, and more

To follow Dee, find him on Instagram here: https://www.instagram.com/deemurthy

To learn more about Sourcify, visit https://www.sourcify.com/

How to Ship Millions of Products a Year With Andrew Sutton of Tipsy Elves

Nathan Resnick and Aaron Alpeter — Mon, 27 Jul 2020 20:48:10 +0000

In this episode, we dive into third party logistics with Andrew Sutton, the Head of Operations at Tipsy Elves.

To learn more about Tipsy Elves, visit: https://www.tipsyelves.com/

To learn more about Sourcify, visit: https://www.sourcify.com/

How Brutal Buddha Created the World's Best Yoga Workout Shorts

Nathan Resnick and Aaron Alpeter — Mon, 20 Jul 2020 16:08:43 +0000

In this interview with Roe Morris and Evan Tate, we learn the ins and outs of Brutal Buddha.

To see their products, visit https://www.brutalbuddhagear.com/

To learn more about Sourcify, visit https://www.sourcify.com/

Taylor Offer: How to Partner With Influencers like Logan Paul and Sell Hundreds of Thousands of Hoodies, Socks, and More at Feat

Nathan Resnick and Aaron Alpeter — Mon, 13 Jul 2020 16:45:24 +0000

Taylor Offer is the Co-Founder of Feat, the creators of the world's most comfortable hoodie. In this episode of Product Sourcing Stories, Taylor dives into his experiences growing Feat, handling production, and working with big name Influencers like Logan Paul.

How Organifi Grew into a $150m+ Ecommerce Business With Djamel Bettahar

Nathan Resnick and Aaron Alpeter — Mon, 22 Jun 2020 17:45:18 +0000

To learn more about Sourcify, visit www.sourcify.com

To learn more about Organifi, visit www.organifi.com

Jason Vessey of Arcturus Gear: From Senior Consultant to Multi-Million Dollar Ecommerce Founder

Nathan Resnick and Aaron Alpeter — Mon, 15 Jun 2020 15:35:36 +0000

Jason Vessey is a former senior consultant turned ecommerce founder who runs Arcturus Gear, the creators of legendary outdoor sporting gear.

To learn more about Arcturus Gear, visit: https://arcturusgear.com/

To learn more about Sourcify, visit https://www.sourcify.com/

Dylan Whitman: Founder of BVAccel, leading eCommerce efforts for brands like Red Bull, Procter & Gamble, Whirlpool, Stash Tea, MVMT Watches and more

Nathan Resnick and Aaron Alpeter — Mon, 08 Jun 2020 15:59:04 +0000

Dylan Whitman founded and sold the leading ecommerce agency, BVAccel. He now focuses his time on his own ecommerce brands like Boldrise, C- Star Provisions, and software tools like Retention Rocket. In this episode, we dive into ecommerce supply chain and how to grow across industries.

Mike Sill: Sunday Scaries- Making Supply Chain Growth Happen in the Incredibly Complex CBD Industry

Nathan Resnick and Aaron Alpeter — Mon, 11 May 2020 15:54:00 +0000

Mike Sill is the Co-Founder and CEO of Sunday Scaries, the best CBD company in the industry. In this discussion, Mike talks about how to navigate the CBD space, the complexities of a supply chain with CBD, and how Sunday Scaries has been able to become one of the most recognizable brands in the space.

To learn more about Sunday Scaries, go to www.sundayscaries.com

Kris Cody: Paka Apparel- How to Start and Run Your Own Manufacturing Facility Abroad

Nathan Resnick and Aaron Alpeter — Wed, 29 Apr 2020 19:08:25 +0000

Kris Cody is the founder and CEO of Paka Apparel, the coziest material that wasn't created in a lab. In this episode of Product Sourcing Stories, we dive into how Kris started Paka and how he now runs their own manufacturing facility in Peru. To learn more about Paka, visit https://www.pakaapparel.com/