Due Dilly: Premium Intelligence for the Creator Economy

How Steve Loguidice Builds 8 Figure Businesses in the Attention Economy (Without Chasing Clout)

Due Dilly Advisory — Tue, 28 Apr 2026 18:00:00 -0400

Attention doesn't pay the bills. Revenue does.

Steve Loguidice is a revenue strategist and media executive with 20+ years building sales teams and scaling creator-led businesses. From pioneering distributed content at BuzzFeed to leading partnerships at Kevin Hart's Heartbeat studio, Steve has been at the center of every major shift in digital media — and in this episode, he's sharing the playbook.

In this conversation, we cover:

• Why most creators struggle to monetize — and what separates the ones who build real businesses

• The creator economy revenue model: audience loops, trust, and the affinity economy

• Super Bowl advertising vs. creator marketing — where should brands actually spend?

• Unilever's creator budget shift: signal or lip service?

• The iHeart × Netflix podcast deal — what it means for audio, video, and platform strategy

• Kobe Lame's $1B AI likeness deal — smart exit or cautionary tale?

• When to hire operators, fractional executives, and revenue leaders for your creator business

• Lessons from Kevin Hart's Heartbeat: why talent-led companies need more than the talent

• Steve's 4-part framework: know your numbers, find your focus, set lead measures, and commit

This episode is for creators, studio heads, agency operators, brand marketers, and anyone building a business in the creator economy who wants to understand how revenue actually works — not just how attention works.

(00:00) - Introduction
(00:43) - Building Sustainable Audience Loops
(07:56) - Reading Data Signals
(10:54) - Creator Economy vs. Traditional Media Spend
(25:01) - Building Enduring Franchises
(27:05) - The Rise of Interest Media
(33:39) - The iHeart & Netflix Deal
(43:17) - The Kabi Lame Deal & Creator M&A
(49:01) - When to Bring in Revenue Support
(57:18) - Talent-Led Businesses & Focus
(01:02:22) - Steve's 4 Actionable Frameworks

Links mentioned in the episode:

Connect with Steve
Get advisory support from Steve

📧 Email us: podcast@duethedilly.com
Follow us on Instagram
Sign up for our newsletter HERE

📺 Leave a comment on YouTube

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

Jamelia Donaldson on Building a Business with Community at Its Core

Due Dilly Advisory — Fri, 13 Mar 2026 13:00:00 -0400

Jamelia Donaldson stops by Due Dilly, to give insight on building the largest natural beauty subscription box in Europe and the Middle East. This is a masterclass is product-market fit, community-first sales, and customer obsession. If you are building for a future where you engage with people, you should listen in.

Topics covered:

Her framework and mental models for leaving BlackRock to go full time
the distinct differences and similarities between US and UK consumers
Building a platform for beauty creators that brands overlooked
How she uses data to create economic literacy for the business
Blending community, culture, and technology to grow distribution
Having 2000 people show up to her first pop up in Brixton
Building at the speed of trust
building in public before it was high status
Elite experiences as a norm for Black women instead of a surprise
Managing visibility, boundaries, and a personal call to educate
How Edmonton shaped her view on community, access, and responsibility

Timestamps:

(00:00) - Jamelia Donaldson
(00:39) - How BlackRock Shaped Her View On Regulation
(06:16) - Find Product Validation on Accident
(09:05) - The Difference in UK & Black American Consumers
(11:19) - The Black Consumer Journey in the UK
(12:35) - Bringing Products into Community
(21:43) - A Long Term Mindset
(23:16) - Curly Christmas
(27:43) - Treating Travel as Ammunition
(33:57) - For Dads Who Can't Braid
(45:48) - Jamelia's Year in ATL
(49:47) - The Jamelia Donaldson Memo

Where to find Jamelia:

Instagram: @jameliaisobsessed /@treasuretressuk
LinkedIn: Jamelia Donaldson
TreasureTress

Links mentioned in the episode:

📧 Email us: podcast@duethedilly.com
Follow us on Instagram

Live Shopping is Everywhere (and its coming for your store)

Due Dilly Advisory — Tue, 03 Feb 2026 21:30:00 -0500

Shopping is changing, and what's replacing it is a brand new integration: live experiences led by trusted voices and trusted confidantes. We breakdown what's happening and how it is happening.

The implication for these things and what they look like is also transitioning. We talk about the opportunities the environments, and what else is possible when these things continue to grow.

Topics covered:

Early online shopping and eBay fakes
How shopping evolved from QVC infomercials to modern live commerce
Luxury, surplus, and how supply chains shape “value”
Resale markets: sneakers, cards, and collectibles
China’s live shopping frontier and Singles Day
Creators as curators and “taste coaches”
Shopping shifting from volume to intimacy
Signals, identity, and minimalism as new luxury
Amazon Live vs Whatnot vs TalkShopLive
Learning to sell and building your own category

CHAPTERS:

(00:00) - Everything You Want to Buy, Is Live
(05:04) - A Brief History of TV Shopping
(08:53) - How Things Become Valuable
(11:55) - The Luxury Goods Dilemma
(17:57) - The Different Types of Live Businesses
(24:34) - The Wal-Mart Bet
(33:51) - The Power of Singles Day
(36:29) - Live Fashion Show Shopping
(51:40) - Different Types of Shopping
(54:19) - Why Taste Fuels Ecosystems
(58:45) - Market Sizing and Developing New Niches

Links mentioned in the episode:

📺 Leave a comment on YouTube

Stay Connected:

📧 Email us: podcast@duethedilly.com

How Artists and Creators Are Monetizing Their Catalogs for Millions

Due Dilly Advisory — Tue, 13 Jan 2026 19:22:10 -0500

But what makes a catalog so valuable? That's what we explore in this episode. If you are interested in alternative assets, how to make more money as a creator, or even how to think through ew opportunities to diversify revenue, this episode is for you. It peels back the layers on why catalogs are so valuable, and what artists can do today to grow their value over time.

(00:00) - Music Catalogs and Value
(01:03) - Deal Structures for Music Catalogs
(03:30) - Justin Beiber and Hipgnosis Song Fund
(07:35) - The Hipgnosis Song Fund IPO
(09:04) - How Catalog Valuations Work
(10:32) - Streaming Share Breakdowns
(12:35) - The Multiples on Music
(19:03) - Content is Queen: Harbourview Equity
(23:45) - The Weekend's Billion Dollar Credit Card
(27:38) - Alternative
(27:44) - Alternative Financing: Stem
(30:52) - How Artists Get Their Masters Back
(33:49) - The Institutionalization of Creative Assets
(34:29) - How Creator Catalogs Will Scale
(36:57) - The Time Value of Money for Creators
(38:31) - Competing Eras
(41:25) - Make a Choice

Companies and Insights mentioned and referenced:

Harbourview Equity Partners
The Weekend's $1B Deal
Spotter - financing for Youtube channels
Stem.is - catalog advances for artists
Amuse
Horus
Vibrate
How LaRussell makes money

Click here to watch on Youtube

The Best Analysts and Platforms of 2025 You Should Be Following (Unslop Your Feed, Pt. 2)

Due Dilly Advisory — Tue, 30 Dec 2025 17:00:00 -0500

This is a part 2 of our Favorite things episode. We wrap u covering our favorite analysts and platforms from 2025. Tap in!

(00:00) - Intro
(00:45) - Our Favorite Analysts
(01:51) - Alicia - The Luncheon Lawyer
(03:17) - Professor Skye
(04:37) - Nick Maggiulli
(05:29) - Orin Meets World
(06:18) - Kyla Scanlon
(07:33) - Sinead Bovell - I've Got Questions
(09:50) - Professor Tom Yeh - AI by Hand
(11:57) - Amanda Sabreah
(13:53) - Technology Brothers Podcast Network
(16:44) - Super Niche (Wrist Check Podcast)
(19:36) - The Cutting Room Floor
(23:42) - Deontay Kyle - Grits & Eggs Podcast
(30:56) - 2026: Prediction Markets Take Over
(34:28) - 2026: Youtube Basketball becomes a Household viewing experience.
(44:32) - Encouragement Outro

Analysts

Kyla Scanlon
Amanda Sabreah
Nick Magguilli (Of Dollars & Data)
Professor Tom Yeh
Sinead Bovell (I’ve Got Questions)

Platforms:

Recho Omondi (The Cutting Room Floor)

Deonte Kyle (Grits & Eggs Podcast)

The Technology Brothers Podcast

Superniche (Wrist Check Pod)

Predictions:
1. Prediction markets will ravish communities with misaligned incentives.

2. Youtube Basketball will become a new cultural moment.

Ball is Life x The Next Chapter

The Best Creators and Deals of 2025 You Should Know About (Unslop Your Feed, Pt. 1)

Due Dilly Advisory — Fri, 26 Dec 2025 22:30:00 -0500

2025 is drawing to a close, and its been a YEAR! We recap the biggest things we liked this year, and give insights into why, how, and what the people, deals, and voices that made some of the biggest impacts.

We explain why we find them interesting, and how they are building unique audiences and offerings for people, in distinct ways.

We also dive into some major deals that reshaped industries and set new standards. Tap in!

(00:00) - S1E06 - Sharing The Best, Creators, Analysts, Deals and Platforms You need to Know about in 2025
(02:06) - The Episode Breakdown
(03:49) - Just Geen - Gina Obeng
(06:22) - Donye Taylor
(08:05) - Chris Kind of Reads
(11:09) - Jaeki Cho
(14:14) - Zohran Mamdani & Chi Osse
(16:18) - Gent Gems - Miles Maps
(17:36) - The CEO Deck - Ask Alicia & Yeti Says
(18:58) - Stereotype Sh*t - Oh Sh*t Cards
(20:49) - Beyonce - Cowboy Carter Tour
(21:55) - Wolf Taylor - Halfway Up Podcast
(23:40) - Our Favorite Deals
(24:01) - Harbourview Equity Partners Buys All The Catalogs
(29:31) - Visit Rwanda Takes Over LA Sports
(33:20) - Spotify Acquires WhoSampled
(37:32) - Tiny Capital Buys Serato
(39:41) - Jamaica's Catastrophe Bond

Our Favorite Creators:
Gina Obeng

Our Favorite Deals

Harbourview Equity Partners & Harbourview Catalog Playlists

Visit Rwanda x LA

Spotify acquires WhoSampled

Serato buys Tiny Capital

Jamaica's Catastrophe Bond

The Creator's Guide to Getting Paid Globally — Any Currency, Anywhere, Anytime

Due Dilly Advisory — Sun, 07 Dec 2025 13:00:00 -0500

In this episode, we dive into the transformative impact stable coins are having on global team building and the creator economy. Carl discuss how stable coins enable transactions across borders with ease, ensuring creators get paid consistently and quickly without the traditional banking hassles. We dive into The Genius Act, which has regulated the use of stablecoins domestically , making them a game-changer for hiring international talent and conducting global business.

(00:00) - Introduction and Overview
(00:10) - The Rise of Global Teams
(01:06) - Understanding Stable Coins
(02:11) - The Genius Act and Its Impact
(04:13) - Practical Applications of Stable Coins
(07:18) - Challenges and Risks of Stable Coins
(08:57) - Stablecoins Help Fix Friction
(09:00) - Global Transactions and Payments
(12:06) - The Future of Financial Transactions
(15:40) - Real-World Examples and Use Cases
(23:47) - The Role of Major Financial Institutions
(39:37) - Technical Aspects of Stable Coins
(48:34) - Conclusion and Final Thoughts

Things from this episode:

Genius Act Explainer: https://www.ssga.com/us/en/intermediary/insights/genius-act-explained-what-it-means-for-crypto-and-digital-assets

LemFi - https://www.lemfi.com/en-us/
Payoneer - https://myaccount.payoneer.com/
Remitly - https://www.remitly.com/

Full references ➡️ https://dub.sh/DDSources

The 100% Open Rate Business Model: How Jamelia Donaldson Redefined An Industry

Due Dilly Advisory — Mon, 01 Dec 2025 16:30:00 -0500

If you're a beauty brand who wants to expand your market to the UK, but aren't sure what to do? You have two options:

1. Hire a market research firm, engage sentiment analysis, find consultants, do market sizing, look for retail partners/relationships. Or..
2. Call Jamelia Donaldson.

This is a conversation about how you build a business solving a problem for yourself, and others, and build it to scale.

Treasure Tress is the #1 destination for beauty brands looking to expand into the UK and beyond, and has a thriving community who is eager for products, experiences, and clarity. People actually care.

Jamelia tells us how she built Treasure Tress to be both a market expansion leader and a trusted product enabler for audiences, and how that is leading to her expanding into new markets, and disrupting the status quo. The discussion delves into the critical role of visibility and trust in the beauty sector, the strategic use of data to demonstrate market viability, and the innovative initiatives like the "For Dads Who Can't Braid" series.

You'll learn:

How to make IP that shifts market sentiment and understanding
How community lets you test and iterate in real time
How to use physical products to scale advice and insights
Navigating different markets with clarity and courage
Navigating market changes, and staying close to the consumer

We hope you enjoy it.

Where to Find Jamelia

Instagram: https://www.instagram.com/jameliaisobsessed/
LinkedIn: linkedin.com/in/jameliaisobsessed
Treasure Tress: https://www.treasuretress.co.uk/

(00:00) - Chapter 1
(00:00) - Introduction to Treasure Tress and Jamelia Donaldson
(01:39) - The Journey of Building Treasure Tress
(07:23) - The Role of Treasure Tress in the Beauty Market
(12:34) - Addressing Counterfeit Products and Consumer Trust
(16:45) - The Importance of Data and Market Research
(20:57) - Intersection of Black Hair and Fitness
(26:50) - The Necessity of Visibility in Business
(32:18) - Treasure Tress as an Infrastructure Company
(32:58) - Navigating Supply and Demand in Beauty
(36:00) - Empowering Dads: The Art of Hair Braiding
(39:47) - Innovative Advent Calendars for Hair Care
(51:01) - Celebrating a Decade of Resilience in Business

How Creators Took Over Beauty Marketing and Became the New Distribution Layer

Due Dilly Advisory — Tue, 18 Nov 2025 15:00:00 -0500

Beauty is where culture, commerce, and creators sharpen each other. This episode exposes the real machinery behind a $677B industry that has quietly set the playbook for every modern creator-driven business. We map how influence becomes product, how product becomes identity, and why beauty remains the most unforgiving but highest-leverage market for operators who understand attention, community, and trust.

Things you’ll learn:

Why beauty is the clearest model of creator-led distribution—moving more product, shifting more culture, and building more community than any other consumer category.
Sellers who move markets, makers who build brands, tastemakers who set cultural tempo, and consumers who turn products into identity markers.
How to dominate a market: How Fenty redefined inclusivity as strategy; how Rhode sold discipline, not volume; how Prose built a personalization engine with venture-grade infrastructure.
The rise of expert channels: Dermatologists, pharmacists, estheticians, and trainers transforming medical credibility into a new layer of creator trust.
Retail’s pivot: Why Sephora treats creators as its real storefronts and why brands now need long-term creator ecosystems, not one-off influencer posts.
The operator’s lesson: Beauty punishes sloppiness—product, supply chain, fulfillment, audience relationship, and storytelling must be flawless. The upside: beauty teaches you the exact skill stack required to run any modern consumer business at scale.

We cover:

(00:00) - If You Want to Make Real Money, Study The Beauty Industry.
(01:56) - How Big Is The Beauty Industry
(06:01) - The Players
(09:34) - Categories of Beauty
(14:23) - Types of Beauty Businessess and Models
(21:57) - The Supply Chain Game
(30:50) - Inventory Management
(34:06) - The 4 P's: Product, Price, Place & Position
(41:04) - How Beauty Integrates with Creators
(43:42) - The Genius of Jackie Aina
(50:34) - The Rise of the 'Expert' Creator
(53:47) - The Tastemaker: Jay Tibbits
(58:10) - A New Yorker w/ Influence: Kelly Augustine
(01:00:29) - Sephora's Long Game
(01:06:25) - Investing in Real Influence
(01:07:41) - Having Influence vs. Being an Influencer
(01:09:42) - Key Lessons for Founders
(01:12:50) - Credits and Outro

Relevant Links

Jay Tibbits - https://www.instagram.com/jaytibbitts/
McKinsey State of Beauty Report, 2025 - https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-beauty
Jackie Aina - More than a woman Tutorial
Kelly Augustine - https://www.kellyaugustine.com/

00:46:44 - More Than A Woman

More Information on Due Dilly:

Sign up for our newsletter: Duethedilly.com
Our open bibliography: https://dub.sh/DDSources
Instagram: https://www.instagram.com/duedillypod/
Youtube : https://ggl.link/DueDillyYT
Spotify: https://spti.fi/DueDilly

How Events Become Big Creator Businesses (and how to build your own)

Due Dilly Advisory — Tue, 04 Nov 2025 18:00:00 -0500

Convenings and events are some of the most investible, profitable, and scalable ventures in the market right now. They are also still some of the most misunderstood This episode will help explain why, and where the opportunities are for you to build with people in mind. Jonathan opens up about the early start of AfroTech, and how it set a new standard for how and what convening can look and feel like. If you're building with people in mind, this episode is for you.

Things you'll learn:

Convening vs. event: Convenings are consistent, purpose‑driven gatherings that build trust and culture; events can be ad hoc one‑offs.
Business mechanics: Revenue stacks include pay‑to‑speak/panel, sponsorship tiers, installs, VIP access, and licensing of IP; scarcity and signal value drive pricing.
Deal flow dynamics: Convenings create concentrated access and relationship acceleration, where major deals close via serendipity and proximity, not boardrooms.
Valuation at scale: Convenings are still underpriced culture assets; the Informa–Ascential acquisition shows how bundling marquee convenings compounds distribution and credibility.
Creator leverage: Creators act as distribution networks—embedding with convenings or being integrated (e.g., ESPN with Katie Feeney)—bridging new audiences and monetizing access.

We cover:

(00:00) - Introduction to Convenings and Events
(01:48) - Events vs. Convenings
(06:38) - The Evolution of AfroTech
(13:10) - Types of Convenings: Tone Setters and Industry Standards
(23:38) - Deep Community Strategy
(25:44) - The Business Model of Convenings
(28:06) - Informa and Convenining Valuations
(34:18) - Friction creates Freedom
(38:33) - Concentrated Access and Relationship Acceleration
(41:08) - Design and Experience Architecture
(46:43) - Networks Are Betting On Creators
(50:31) - The Informa Acquisition and Valuation of Convenings
(53:28) - Creators as Distribution Networks
(56:30) - The Power of Friction and Premium Experiences

Key Sources:
At Cannes Lions, everyone is selling your attention - https://www.axios.com/2025/06/

Anima Iris Yacht - https://noblesse.yachts/anima-maris

More Information on Due Dilly:

Our open bibliography: https://dub.sh/DDSources
Instagram: https://www.instagram.com/duedillypod/
Youtube : https://ggl.link/DueDillyYT
Spotify: https://spti.fi/DueDilly

How Artists Can Grow and Protect Their IP — The Strategy Behind Creator Ownership

Due Dilly Advisory — Mon, 20 Oct 2025 15:30:00 -0400

This week we're unpacking how artists and creatives into protected assets—and protected assets into scalable businesses.
Carl digs into what IP really is (copyrights, trademarks, patents), how to shield it with the right entities and licensing, and smart ways to fund projects with GP/LP structures so you keep control while partnering with brands and investors. If you make things, this episode shows you how to own them—and how to build with them. Carl also explores a brand new kind of structure that could revolutionize how creates and capital interact.

Things you'll learn:

Core IP mechanics: What IP is (copyright, trademark, patent), why it’s “property,” and how value accrues through novelty, story, and use.
Protection and structure: How to shield IP with entities, holdco vs. operating co, and license your name/image/works to isolate liability and keep control.
Transacting models: How creators can fund and monetize via Limited Partners (GP/LP structures),

We cover:

(00:00) - The Artist & The Corporation
(01:06) - What is Intellectual Property (IP)?
(01:07) - Introduction to Intellectual Property
(03:12) - Types of IP and Ownership
(07:54) - Protecting Your IP
(07:54) - How to Protect Your IP
(11:32) - Transacting with IP: The Artist Example
(17:18) - The Limited Partnership Model for Creators
(19:44) - Project-Based IP Structures
(25:05) - LLCs vs Limited Partnerships
(26:46) - C Corporations and Scaling IP
(30:05) - Why the LP Model Benefits Brands and Creators
(41:08) - Emerging Models: Public Benefit Corporations
(43:29) - The Artist Corporation (A Corp)
(55:42) - The Future of Creator Economy and IP
(57:47) - The Value of Legal Structure for Creators
(59:16) - The Value of Legal Counsel
(01:04:17) - Credits and Outro

Key References:

A New Era of Creativity - https://youtu.be/cAxpMGIN9io

Artist Corporations - https://www.artistcorporations.com/

More Information on Due Dilly:

Our open bibliography: https://dub.sh/DDSources

Instagram: https://www.instagram.com/duedillypod/
Youtube : https://ggl.link/DueDillyYT
Spotify: https://spti.fi/DueDilly

Why Creators Are Worth Billions: A Framework for Understanding Creator Value

Due Dilly Advisory — Mon, 06 Oct 2025 19:12:23 -0400

Everyone is talking about the 'creator economy'. But what does it mean? What makes a "creator" a "creator"? And why is Wall Street pumping billions into it?

In this episode, (and this season) we are focused on unpacking what the creator economy is, how is it is being value, what is underpinning it, and how creators are starting to take on investment If you're a creator yourself, work in media, entertainment, or finance, this is for you.

Things You'll Learn:

Why (and how) money is flowing into creators and tools they use
How ownership of the full value chain flips leverage
How creators are becoming investible (and why that matters)

In this episode, we cover:

(00:00) - Introduction to Due Dilly
(00:31) - What is the Creator Economy?
(03:55) - Goldman Sachs Report: The $500B Creator Economy
(08:50) - The Shift from Traditional Intermediaries
(13:31) - How Creators Own the Entire Value Chain
(17:22) - The Future of Angel Investing in Creators
(18:48) - Where the Money is Coming From
(19:23) - Slow Ventures: Investing Directly in Creators
(20:31) - Case Study: Jonathan Katz Moses - Woodworking Empire
(23:07) - Building Your Own Mini Home Depot
(23:57) - VCs Investing in Creator Infrastructure
(28:05) - The Scale of Capital Deployment
(29:16) - Leveraging Multiple Platforms
(32:51) - Private Equity Enters the Creator Economy
(36:37) - Understanding Different Investment Perspectives
(38:07) - Thinking Like a Company, Not Just Talent
(41:05) - YouTube's Dominance: 13% of All TV Consumption
(44:01) - Case Study: Zach Bia and Field Trip Records
(47:20) - Closing Thoughts: Follow the Money

Key References:

Extensive linked references: https://dub.sh/DDSources

Follow Due Dilly on Instagram: https://www.instagram.com/duedillypod/

Subscribe to Due Dilly on Youtube: https://ggl.link/DueDillyYT

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.