Driving Performance Transistor (https://transistor.fm) https://feeds.transistor.fm/driving-performance Welcome to Driving Performance by Adgile Media Group. Fittingly broadcasted live from the back of a literal box truck, we chat with founders and operators across to industry to learn more about their inspiring stories. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business & drive real performance for your brand. © Adgile Media Group 2025 c30eda40-0cc8-54d9-a096-9b425503601e no Tom Shea Driving Performance Trailer en Mon, 02 Feb 2026 07:00:14 -0500 Mon, 02 Feb 2026 07:01:57 -0500 http://adgile.co https://img.transistorcdn.com/DAAVsTM8C6zPyfexYRM9pMdjUG5mDJzVQQ2hLD7epsw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NTll/ODIyNmU5Y2QzYjBl/MmU2OTU2ZmIwOTVi/NTUxNy5qcGc.jpg Driving Performance http://adgile.co episodic Adgile Media Group Welcome to Driving Performance by Adgile Media Group. Fittingly broadcasted live from the back of a literal box truck, we chat with founders and operators across to industry to learn more about their inspiring stories. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business & drive real performance for your brand. Welcome to Driving Performance by Adgile Media Group. advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding Tom Shea No Yes Driving Performance Season S3E13: Featuring Noah Friedman, Cofounder of Top Shelf Ventures 3 3 13 13 Driving Performance Season S3E13: Featuring Noah Friedman, Cofounder of Top Shelf Ventures full 13cce669-5595-4bbe-86cf-4f4c10c6f372 https://share.transistor.fm/s/83f8c9b7 In this episode of Driving Performance, Noah Friedman joins the show to talk about building at the intersection of community, capital, and consumer brands.

A familiar name in the CPG world, Noah is the cofounder of Top Shelf Ventures, a venture and private equity fund backing standout opportunities across beverage alcohol and other “vice” categories, from spirits and beer to nicotine.He’s an investor in brands like SUNBOY (featured earlier this season with founder Yair), The  Long Drink (the celebrity-backed brand cofounded by Miles Teller), and Gratsi Wine.

Before launching Top Shelf, Noah built his career by leaning into the mentorship of legendary entrepreneur Michael Loeb. The two first met when Noah was still in college, attending an intensive bootcamp for founders. Noah was the youngest person by at least 10 years and made a point to introduce himself to Michael who saw something in him and took him under his wing.

That relationship led Noah to help scale Loeb-backed company 3x3, where he spearheaded go-to-market strategy and built one of the fastest-growing retail networks in the beverage alcohol industry, expanding to more than 2,000 liquor retailers. He ultimately became COO, gaining deep, ground-level expertise in how the alcohol business really works.

But Noah’s drive started long before business. Growing up in New York City with a voiceover-artist father (whose work you’ve likely heard in national commercials like Honey Nut Cheerios, Chase, and A.1. Steak Sauce) and a therapist mother, he developed both performance instincts and emotional intelligence early. A competitive hockey player from childhood, he built the discipline that still defines him today — including a daily push-up streak he’s only broken a handful of times in his life. Add in early acting experience, and you get someone who knows how to show up, communicate clearly, and sell a vision.

That ability to bring people together became the foundation for Uncharted, the media and events company Noah cofounded with Michael Loeb. What began as a single curated dinner in 2021 — an intimate gathering of high-performing founders and operators — evolved into a national community and marquee events business. Today, thousands of entrepreneurs have come through Uncharted gatherings, including its flagship summer summit in the Hamptons. Noah shares how intentional community-building leads to real relationships — and real deals.

We also dive into the power of mentorship and earned opportunity, including how Michael Loeb and longtime business partner Richard Vogel pushed Noah to raise outside capital for Top Shelf instead of handing him an easy check. That experience helped shape his investment philosophy and the thesis behind Top Shelf Ventures, where he now backs founders from seed to Series A in resilient, culturally relevant categories.

Finally, Noah talks about the future of consumer growth through Outersignal, a customer intelligence platform he’s an early investor in that helps brands unify data and deliver true 1:1 personalization at scale.

This episode is a masterclass in sales mentality, mentorship, community as strategy, and how long-term relationships compound into real opportunity.

Listen now to hear how Noah Friedman is driving performance across industries — and building ecosystems, not just companies.

]]> In this episode of Driving Performance, Noah Friedman joins the show to talk about building at the intersection of community, capital, and consumer brands.

A familiar name in the CPG world, Noah is the cofounder of Top Shelf Ventures, a venture and private equity fund backing standout opportunities across beverage alcohol and other “vice” categories, from spirits and beer to nicotine.He’s an investor in brands like SUNBOY (featured earlier this season with founder Yair), The  Long Drink (the celebrity-backed brand cofounded by Miles Teller), and Gratsi Wine.

Before launching Top Shelf, Noah built his career by leaning into the mentorship of legendary entrepreneur Michael Loeb. The two first met when Noah was still in college, attending an intensive bootcamp for founders. Noah was the youngest person by at least 10 years and made a point to introduce himself to Michael who saw something in him and took him under his wing.

That relationship led Noah to help scale Loeb-backed company 3x3, where he spearheaded go-to-market strategy and built one of the fastest-growing retail networks in the beverage alcohol industry, expanding to more than 2,000 liquor retailers. He ultimately became COO, gaining deep, ground-level expertise in how the alcohol business really works.

But Noah’s drive started long before business. Growing up in New York City with a voiceover-artist father (whose work you’ve likely heard in national commercials like Honey Nut Cheerios, Chase, and A.1. Steak Sauce) and a therapist mother, he developed both performance instincts and emotional intelligence early. A competitive hockey player from childhood, he built the discipline that still defines him today — including a daily push-up streak he’s only broken a handful of times in his life. Add in early acting experience, and you get someone who knows how to show up, communicate clearly, and sell a vision.

That ability to bring people together became the foundation for Uncharted, the media and events company Noah cofounded with Michael Loeb. What began as a single curated dinner in 2021 — an intimate gathering of high-performing founders and operators — evolved into a national community and marquee events business. Today, thousands of entrepreneurs have come through Uncharted gatherings, including its flagship summer summit in the Hamptons. Noah shares how intentional community-building leads to real relationships — and real deals.

We also dive into the power of mentorship and earned opportunity, including how Michael Loeb and longtime business partner Richard Vogel pushed Noah to raise outside capital for Top Shelf instead of handing him an easy check. That experience helped shape his investment philosophy and the thesis behind Top Shelf Ventures, where he now backs founders from seed to Series A in resilient, culturally relevant categories.

Finally, Noah talks about the future of consumer growth through Outersignal, a customer intelligence platform he’s an early investor in that helps brands unify data and deliver true 1:1 personalization at scale.

This episode is a masterclass in sales mentality, mentorship, community as strategy, and how long-term relationships compound into real opportunity.

Listen now to hear how Noah Friedman is driving performance across industries — and building ecosystems, not just companies.

]]> Mon, 02 Feb 2026 07:00:00 -0500 Adgile Media Group Adgile Media Group 2946 In this episode of Driving Performance, Noah Friedman joins the show to talk about building at the intersection of community, capital, and consumer brands.

A familiar name in the CPG world, Noah is the cofounder of Top Shelf Ventures, a venture and private equity fund backing standout opportunities across beverage alcohol and other “vice” categories, from spirits and beer to nicotine.He’s an investor in brands like SUNBOY (featured earlier this season with founder Yair), The  Long Drink (the celebrity-backed brand cofounded by Miles Teller), and Gratsi Wine.

Before launching Top Shelf, Noah built his career by leaning into the mentorship of legendary entrepreneur Michael Loeb. The two first met when Noah was still in college, attending an intensive bootcamp for founders. Noah was the youngest person by at least 10 years and made a point to introduce himself to Michael who saw something in him and took him under his wing.

That relationship led Noah to help scale Loeb-backed company 3x3, where he spearheaded go-to-market strategy and built one of the fastest-growing retail networks in the beverage alcohol industry, expanding to more than 2,000 liquor retailers. He ultimately became COO, gaining deep, ground-level expertise in how the alcohol business really works.

But Noah’s drive started long before business. Growing up in New York City with a voiceover-artist father (whose work you’ve likely heard in national commercials like Honey Nut Cheerios, Chase, and A.1. Steak Sauce) and a therapist mother, he developed both performance instincts and emotional intelligence early. A competitive hockey player from childhood, he built the discipline that still defines him today — including a daily push-up streak he’s only broken a handful of times in his life. Add in early acting experience, and you get someone who knows how to show up, communicate clearly, and sell a vision.

That ability to bring people together became the foundation for Uncharted, the media and events company Noah cofounded with Michael Loeb. What began as a single curated dinner in 2021 — an intimate gathering of high-performing founders and operators — evolved into a national community and marquee events business. Today, thousands of entrepreneurs have come through Uncharted gatherings, including its flagship summer summit in the Hamptons. Noah shares how intentional community-building leads to real relationships — and real deals.

We also dive into the power of mentorship and earned opportunity, including how Michael Loeb and longtime business partner Richard Vogel pushed Noah to raise outside capital for Top Shelf instead of handing him an easy check. That experience helped shape his investment philosophy and the thesis behind Top Shelf Ventures, where he now backs founders from seed to Series A in resilient, culturally relevant categories.

Finally, Noah talks about the future of consumer growth through Outersignal, a customer intelligence platform he’s an early investor in that helps brands unify data and deliver true 1:1 personalization at scale.

This episode is a masterclass in sales mentality, mentorship, community as strategy, and how long-term relationships compound into real opportunity.

Listen now to hear how Noah Friedman is driving performance across industries — and building ecosystems, not just companies.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E12: Featuring Chris Tiffin, Founder & CEO of Aisle 3 3 12 12 Driving Performance Season S3E12: Featuring Chris Tiffin, Founder & CEO of Aisle full dcff192b-288c-407b-864b-3198defac0cf https://share.transistor.fm/s/839b237b In this episode of Driving Performance, we sit down with Chris Tiffin—better known as Tiffin—founder of Aisle, the retail growth platform trusted by nearly 750 brands to turn real-world marketing into measurable in-store sales.

Tiffin’s journey starts early. From running a high school landscaping business called *Weed Boys* to thinking he was headed for a finance and investment banking career, entrepreneurship was always close to home—his mother founded RunLites, after all. Everything changed when Supercoffee came to speak at his school. Tiffin slid into the founders’ DMs, landed an internship in 2017, dropped out of school, and quite literally lived on their couch.

At Supercoffee, he ran the online business during a period of hypergrowth—helping scale revenue from $700K to $5M in just one year. But as the brand grew in retail, Tiffin noticed a major blind spot: once products hit store shelves, brands lost visibility into who was buying and why.

That insight became the foundation for Aisle.

We unpack how Tiffin raised capital before Aisle even had a product (including a legendary investor cold email involving a grocery receipt), why early attempts as a consumer-only rewards app nearly burned through $400K, and how a pivot—sparked by Nuggs asking to white-label the technology—set Aisle on its current path.

Today, Aisle powers receipt-verified offers like BOGO and 50% off across more than 200,000 retail locations, pays shoppers back in minutes, and gives brands the data they’ve been missing in brick-and-mortar. Along the way, the company has raised over $5M in venture funding and facilitated more than $20M in rewards to shoppers—helping redefine promotions and loyalty in physical retail.

This conversation is a must-listen for anyone building in CPG, retail media, or consumer tech—and for founders navigating pivots, blind spots, and the realities of scaling fast.

]]> In this episode of Driving Performance, we sit down with Chris Tiffin—better known as Tiffin—founder of Aisle, the retail growth platform trusted by nearly 750 brands to turn real-world marketing into measurable in-store sales.

Tiffin’s journey starts early. From running a high school landscaping business called *Weed Boys* to thinking he was headed for a finance and investment banking career, entrepreneurship was always close to home—his mother founded RunLites, after all. Everything changed when Supercoffee came to speak at his school. Tiffin slid into the founders’ DMs, landed an internship in 2017, dropped out of school, and quite literally lived on their couch.

At Supercoffee, he ran the online business during a period of hypergrowth—helping scale revenue from $700K to $5M in just one year. But as the brand grew in retail, Tiffin noticed a major blind spot: once products hit store shelves, brands lost visibility into who was buying and why.

That insight became the foundation for Aisle.

We unpack how Tiffin raised capital before Aisle even had a product (including a legendary investor cold email involving a grocery receipt), why early attempts as a consumer-only rewards app nearly burned through $400K, and how a pivot—sparked by Nuggs asking to white-label the technology—set Aisle on its current path.

Today, Aisle powers receipt-verified offers like BOGO and 50% off across more than 200,000 retail locations, pays shoppers back in minutes, and gives brands the data they’ve been missing in brick-and-mortar. Along the way, the company has raised over $5M in venture funding and facilitated more than $20M in rewards to shoppers—helping redefine promotions and loyalty in physical retail.

This conversation is a must-listen for anyone building in CPG, retail media, or consumer tech—and for founders navigating pivots, blind spots, and the realities of scaling fast.

]]> Mon, 26 Jan 2026 09:12:43 -0500 Adgile Media Group Adgile Media Group 2244 In this episode of Driving Performance, we sit down with Chris Tiffin—better known as Tiffin—founder of Aisle, the retail growth platform trusted by nearly 750 brands to turn real-world marketing into measurable in-store sales.

Tiffin’s journey starts early. From running a high school landscaping business called *Weed Boys* to thinking he was headed for a finance and investment banking career, entrepreneurship was always close to home—his mother founded RunLites, after all. Everything changed when Supercoffee came to speak at his school. Tiffin slid into the founders’ DMs, landed an internship in 2017, dropped out of school, and quite literally lived on their couch.

At Supercoffee, he ran the online business during a period of hypergrowth—helping scale revenue from $700K to $5M in just one year. But as the brand grew in retail, Tiffin noticed a major blind spot: once products hit store shelves, brands lost visibility into who was buying and why.

That insight became the foundation for Aisle.

We unpack how Tiffin raised capital before Aisle even had a product (including a legendary investor cold email involving a grocery receipt), why early attempts as a consumer-only rewards app nearly burned through $400K, and how a pivot—sparked by Nuggs asking to white-label the technology—set Aisle on its current path.

Today, Aisle powers receipt-verified offers like BOGO and 50% off across more than 200,000 retail locations, pays shoppers back in minutes, and gives brands the data they’ve been missing in brick-and-mortar. Along the way, the company has raised over $5M in venture funding and facilitated more than $20M in rewards to shoppers—helping redefine promotions and loyalty in physical retail.

This conversation is a must-listen for anyone building in CPG, retail media, or consumer tech—and for founders navigating pivots, blind spots, and the realities of scaling fast.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E11: Featuring Josh Suggs, Founder & CEO of StreetTalk (FKA as 203Media) 3 3 11 11 Driving Performance Season S3E11: Featuring Josh Suggs, Founder & CEO of StreetTalk (FKA as 203Media) full 18c0ecbf-ba0d-4c70-966f-86a5c8980ba9 https://share.transistor.fm/s/e94d8173 In this episode, we sit down with Josh Suggs — Founder & CEO of StreetTalk (formerly 203Media) — the agency redefining how brands win attention through viral street interviews and reaction-driven content.

A self-taught creator who cut his teeth making Vine videos and YouTube vlogs, Josh has built one of the fastest-growing content agencies in the brand world by mastering what today’s audiences actually want to watch. His work has powered campaigns for brands like Dr. Squatch, Grüns, Mike’s Hot Honey, Tabs Chocolate, and more.

Josh’s path to entrepreneurship was anything but traditional.

In high school, he struggled with ADHD, spent time in special education classes, and had little interest in school — but an endless hunger to create. He knew early on that he wanted to be an entrepreneur and build through content. As a member of the tennis team, he got his first taste of business by teaching private lessons and marketing them through  mom’s Facebook groups.

He later helped scale the breakout e-commerce brand Tabs Chocolate by managing its social content, turning it into a viral success powered by TikTok and UGC. In 2022, Josh dropped out of college to start 203Media, launching street interview campaigns for brands after helping a friend with content for his business. Within weeks, referrals started rolling in. What began as $50 full-suite videos quickly turned into a $20K first month — and kept scaling from there.

Today, StreetTalk sits at the center of the edutainment movement, where street interviews have become the ultimate form of reaction content.

In this episode, we cover:

  • How Josh built a referral flywheel from day one
  • Why street interviews are dominating brand marketing
  • How he leveraged Twitter to build his team and win business
  • His perspective on AI and the future of content
  • And what it takes to scale a creator-first agency in a fast-moving world

A story about hustle, instincts, and building the future of brand content in real time — this is Josh Suggs on Driving Performance.

]]> In this episode, we sit down with Josh Suggs — Founder & CEO of StreetTalk (formerly 203Media) — the agency redefining how brands win attention through viral street interviews and reaction-driven content.

A self-taught creator who cut his teeth making Vine videos and YouTube vlogs, Josh has built one of the fastest-growing content agencies in the brand world by mastering what today’s audiences actually want to watch. His work has powered campaigns for brands like Dr. Squatch, Grüns, Mike’s Hot Honey, Tabs Chocolate, and more.

Josh’s path to entrepreneurship was anything but traditional.

In high school, he struggled with ADHD, spent time in special education classes, and had little interest in school — but an endless hunger to create. He knew early on that he wanted to be an entrepreneur and build through content. As a member of the tennis team, he got his first taste of business by teaching private lessons and marketing them through  mom’s Facebook groups.

He later helped scale the breakout e-commerce brand Tabs Chocolate by managing its social content, turning it into a viral success powered by TikTok and UGC. In 2022, Josh dropped out of college to start 203Media, launching street interview campaigns for brands after helping a friend with content for his business. Within weeks, referrals started rolling in. What began as $50 full-suite videos quickly turned into a $20K first month — and kept scaling from there.

Today, StreetTalk sits at the center of the edutainment movement, where street interviews have become the ultimate form of reaction content.

In this episode, we cover:

  • How Josh built a referral flywheel from day one
  • Why street interviews are dominating brand marketing
  • How he leveraged Twitter to build his team and win business
  • His perspective on AI and the future of content
  • And what it takes to scale a creator-first agency in a fast-moving world

A story about hustle, instincts, and building the future of brand content in real time — this is Josh Suggs on Driving Performance.

]]> Mon, 19 Jan 2026 09:54:23 -0500 Adgile Media Group Adgile Media Group 2315 In this episode, we sit down with Josh Suggs — Founder & CEO of StreetTalk (formerly 203Media) — the agency redefining how brands win attention through viral street interviews and reaction-driven content.

A self-taught creator who cut his teeth making Vine videos and YouTube vlogs, Josh has built one of the fastest-growing content agencies in the brand world by mastering what today’s audiences actually want to watch. His work has powered campaigns for brands like Dr. Squatch, Grüns, Mike’s Hot Honey, Tabs Chocolate, and more.

Josh’s path to entrepreneurship was anything but traditional.

In high school, he struggled with ADHD, spent time in special education classes, and had little interest in school — but an endless hunger to create. He knew early on that he wanted to be an entrepreneur and build through content. As a member of the tennis team, he got his first taste of business by teaching private lessons and marketing them through  mom’s Facebook groups.

He later helped scale the breakout e-commerce brand Tabs Chocolate by managing its social content, turning it into a viral success powered by TikTok and UGC. In 2022, Josh dropped out of college to start 203Media, launching street interview campaigns for brands after helping a friend with content for his business. Within weeks, referrals started rolling in. What began as $50 full-suite videos quickly turned into a $20K first month — and kept scaling from there.

Today, StreetTalk sits at the center of the edutainment movement, where street interviews have become the ultimate form of reaction content.

In this episode, we cover:

  • How Josh built a referral flywheel from day one
  • Why street interviews are dominating brand marketing
  • How he leveraged Twitter to build his team and win business
  • His perspective on AI and the future of content
  • And what it takes to scale a creator-first agency in a fast-moving world

A story about hustle, instincts, and building the future of brand content in real time — this is Josh Suggs on Driving Performance.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E10: Featuring Brian Rappaport, Founder & CEO of Quan Media Group 3 3 10 10 Driving Performance Season S3E10: Featuring Brian Rappaport, Founder & CEO of Quan Media Group full 8cb849e9-927d-462f-8612-a26ad85437ac https://share.transistor.fm/s/c8fa3020 He needs no introduction — Brian Rappaport.

Founder & CEO of Quan Media, Brian has become one of the most respected minds in out-of-home advertising, helping brands like Away, Banza, and Dagne Dover rethink how OOH can be highly targeted, measurable, and accessible — even without massive budgets.

But Brian’s journey didn’t start in media.

A native Long Islander who grew up in Jericho and attended Towson University, Brian originally set his sights on a career in sports. A lover of basketball and diehard Knicks fan, he dreamed of becoming a sports broadcaster before realizing the grind of the industry would likely mean starting in the middle of nowhere. So he pivoted to sports PR — and began cold-emailing everyone he could find.

After graduating, Brian spent a year without a job in his field, working at an Italian restaurant on Long Island while trying to break into the industry. Eventually, he landed at Zenith Media, where he cut his teeth in the newspaper department and spent seven years learning the agency world from the inside.

In 2018, he took the leap and founded Quan Media with a simple but powerful belief: out-of-home advertising shouldn’t be reserved for brands with massive budgets — it should be smart, targeted, and accountable.

In this episode, Brian shares:

* The ups and downs of his early career
* Navigating agency life 
* His approach to OOH selling
* And what it takes to build a modern media company from the ground up

A story about grit, timing, and betting on yourself — this is Brian Rappaport on Driving Performance.

]]> He needs no introduction — Brian Rappaport.

Founder & CEO of Quan Media, Brian has become one of the most respected minds in out-of-home advertising, helping brands like Away, Banza, and Dagne Dover rethink how OOH can be highly targeted, measurable, and accessible — even without massive budgets.

But Brian’s journey didn’t start in media.

A native Long Islander who grew up in Jericho and attended Towson University, Brian originally set his sights on a career in sports. A lover of basketball and diehard Knicks fan, he dreamed of becoming a sports broadcaster before realizing the grind of the industry would likely mean starting in the middle of nowhere. So he pivoted to sports PR — and began cold-emailing everyone he could find.

After graduating, Brian spent a year without a job in his field, working at an Italian restaurant on Long Island while trying to break into the industry. Eventually, he landed at Zenith Media, where he cut his teeth in the newspaper department and spent seven years learning the agency world from the inside.

In 2018, he took the leap and founded Quan Media with a simple but powerful belief: out-of-home advertising shouldn’t be reserved for brands with massive budgets — it should be smart, targeted, and accountable.

In this episode, Brian shares:

* The ups and downs of his early career
* Navigating agency life 
* His approach to OOH selling
* And what it takes to build a modern media company from the ground up

A story about grit, timing, and betting on yourself — this is Brian Rappaport on Driving Performance.

]]> Mon, 12 Jan 2026 09:11:46 -0500 Adgile Media Group Adgile Media Group 3091 He needs no introduction — Brian Rappaport.

Founder & CEO of Quan Media, Brian has become one of the most respected minds in out-of-home advertising, helping brands like Away, Banza, and Dagne Dover rethink how OOH can be highly targeted, measurable, and accessible — even without massive budgets.

But Brian’s journey didn’t start in media.

A native Long Islander who grew up in Jericho and attended Towson University, Brian originally set his sights on a career in sports. A lover of basketball and diehard Knicks fan, he dreamed of becoming a sports broadcaster before realizing the grind of the industry would likely mean starting in the middle of nowhere. So he pivoted to sports PR — and began cold-emailing everyone he could find.

After graduating, Brian spent a year without a job in his field, working at an Italian restaurant on Long Island while trying to break into the industry. Eventually, he landed at Zenith Media, where he cut his teeth in the newspaper department and spent seven years learning the agency world from the inside.

In 2018, he took the leap and founded Quan Media with a simple but powerful belief: out-of-home advertising shouldn’t be reserved for brands with massive budgets — it should be smart, targeted, and accountable.

In this episode, Brian shares:

* The ups and downs of his early career
* Navigating agency life 
* His approach to OOH selling
* And what it takes to build a modern media company from the ground up

A story about grit, timing, and betting on yourself — this is Brian Rappaport on Driving Performance.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E9: Featuring Jackie Widmann, SVP of Marketing & Commercial at BERO 3 3 4 4 Driving Performance Season S3E9: Featuring Jackie Widmann, SVP of Marketing & Commercial at BERO full 403c759e-1024-47fd-b1e9-1f99003cc5a1 https://share.transistor.fm/s/31e4a690 We’re joined by Jackie Widmann — SVP of Marketing & Commercial at BERO, the premium non-alcoholic beer brand launched in 2024 by actor Tom Holland and John Herman (former President of Nutrabolt).

Jackie walks us through her impressive rise across the food & beverage world. She reflects on the early days of her career as employee #5 at The Infatuation and how she helped scale one of the most influential dining platforms in the country leading up to its acquisition by JPMorgan Chase. Prior to joining the BERO team, Jackie was a key member of the marketing & innovation team at AB InBev where she worked with in-house brands like Los Sundays Tequila Seltzer, Noonshine, and Beach Day.

 
Now, at celebrity-backed BERO, she leads global marketing, communications, and commercial go-to-market — with a bold vision: BERO on every menu, in every bar. We dig into BERO's strategy, including experiential events like the BERO Padel Classic and activations at Wimbledon,  getting placement in Chase Sapphire lounges, navigating distribution, more.

We also talk about the booming non-alc category and what’s fueling the shift in culture. NA beer currently represents 83% of the non-alcoholic category, which NIQ projects will surpass $1B in the U.S. by 2025  — and Jackie believes BERO is perfectly positioned to win!

ABOUT ADGILE
Adgile is the leading tech-enabled, out-of-home advertising company! With data at the center of all that we do, Adgile delivers advertisers the biggest bang for their advertising dollar.

]]> We’re joined by Jackie Widmann — SVP of Marketing & Commercial at BERO, the premium non-alcoholic beer brand launched in 2024 by actor Tom Holland and John Herman (former President of Nutrabolt).

Jackie walks us through her impressive rise across the food & beverage world. She reflects on the early days of her career as employee #5 at The Infatuation and how she helped scale one of the most influential dining platforms in the country leading up to its acquisition by JPMorgan Chase. Prior to joining the BERO team, Jackie was a key member of the marketing & innovation team at AB InBev where she worked with in-house brands like Los Sundays Tequila Seltzer, Noonshine, and Beach Day.

 
Now, at celebrity-backed BERO, she leads global marketing, communications, and commercial go-to-market — with a bold vision: BERO on every menu, in every bar. We dig into BERO's strategy, including experiential events like the BERO Padel Classic and activations at Wimbledon,  getting placement in Chase Sapphire lounges, navigating distribution, more.

We also talk about the booming non-alc category and what’s fueling the shift in culture. NA beer currently represents 83% of the non-alcoholic category, which NIQ projects will surpass $1B in the U.S. by 2025  — and Jackie believes BERO is perfectly positioned to win!

ABOUT ADGILE
Adgile is the leading tech-enabled, out-of-home advertising company! With data at the center of all that we do, Adgile delivers advertisers the biggest bang for their advertising dollar.

]]> Mon, 05 Jan 2026 13:32:24 -0500 Adgile Media Group Adgile Media Group 2949 We’re joined by Jackie Widmann — SVP of Marketing & Commercial at BERO, the premium non-alcoholic beer brand launched in 2024 by actor Tom Holland and John Herman (former President of Nutrabolt).

Jackie walks us through her impressive rise across the food & beverage world. She reflects on the early days of her career as employee #5 at The Infatuation and how she helped scale one of the most influential dining platforms in the country leading up to its acquisition by JPMorgan Chase. Prior to joining the BERO team, Jackie was a key member of the marketing & innovation team at AB InBev where she worked with in-house brands like Los Sundays Tequila Seltzer, Noonshine, and Beach Day.

 
Now, at celebrity-backed BERO, she leads global marketing, communications, and commercial go-to-market — with a bold vision: BERO on every menu, in every bar. We dig into BERO's strategy, including experiential events like the BERO Padel Classic and activations at Wimbledon,  getting placement in Chase Sapphire lounges, navigating distribution, more.

We also talk about the booming non-alc category and what’s fueling the shift in culture. NA beer currently represents 83% of the non-alcoholic category, which NIQ projects will surpass $1B in the U.S. by 2025  — and Jackie believes BERO is perfectly positioned to win!

ABOUT ADGILE
Adgile is the leading tech-enabled, out-of-home advertising company! With data at the center of all that we do, Adgile delivers advertisers the biggest bang for their advertising dollar.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E8: Featuring Akash Raju, Cofounder of Glimpse 3 3 8 8 Driving Performance Season S3E8: Featuring Akash Raju, Cofounder of Glimpse full bd36d049-fcad-4bb7-bafe-9ae85b582bce https://share.transistor.fm/s/612576f2 In this episode of Driving Performance, we sit down with Akash Raju, founder and CEO of Glimpse, the AI-powered platform helping consumer brands recover lost revenue by automating retail deduction management.

Founded while Akash was still in college and officially launched in April 2024, Glimpse tackles one of the most costly and overlooked problems in CPG: deductions. Driven by retailer complexity, manual workflows, and outdated accounting systems, deductions can drain 20–30% of a brand’s profit margins, with a meaningful portion - around 10% of charges - being invalid. Glimpse uses AI to automate the entire process—helping brands recover revenue they’ve already earned.

Adgile cofounders Tom Shea and Max Flannery dive into Akash’s path from growing up in the DC suburbs to studying engineering at Purdue, where he gravitated toward entrepreneurship and met his co-founders. Before Glimpse, Akash sharpened his technical chops interning at Tesla—pulling 4 and 5 a.m. shifts on the factory floor—and later at Microsoft, building AI/ML tools for Python developers inside VS Code.

Akash also walks us through getting into Y Combinator, the interview process, and the moment it all felt real—flying out to San Francisco with his co-founders. Originally exploring ideas in experiential retail and product placement through Airbnb, the team made a critical pivot in 2024 after deep conversations with brands revealed a consistent pain point: deductions.

That focus has paid off. In 2025, Glimpse raised a $10M oversubscribed round led by 8VC, with participation from Y Combinator, Origin Ventures, Informed Ventures, and Allison Pickens, former COO of Gainsight—bringing total funding to approximately $17M. Today, Glimpse is trusted by more than 200 brands and partners, integrates with major distributors like KeHE and UNFI and retailers like Target, and delivers an average ROI of 4–5x, with some brands seeing returns as high as 33x. 

We wrap the conversation with Akash’s vision for Glimpse as it expands beyond deductions into a broader AI-driven back-office platform for consumer brands.

If you’re a CPG operator or founder looking to better understand deductions—and how technology can turn a major margin drain into a growth lever—this episode is for you.

]]> In this episode of Driving Performance, we sit down with Akash Raju, founder and CEO of Glimpse, the AI-powered platform helping consumer brands recover lost revenue by automating retail deduction management.

Founded while Akash was still in college and officially launched in April 2024, Glimpse tackles one of the most costly and overlooked problems in CPG: deductions. Driven by retailer complexity, manual workflows, and outdated accounting systems, deductions can drain 20–30% of a brand’s profit margins, with a meaningful portion - around 10% of charges - being invalid. Glimpse uses AI to automate the entire process—helping brands recover revenue they’ve already earned.

Adgile cofounders Tom Shea and Max Flannery dive into Akash’s path from growing up in the DC suburbs to studying engineering at Purdue, where he gravitated toward entrepreneurship and met his co-founders. Before Glimpse, Akash sharpened his technical chops interning at Tesla—pulling 4 and 5 a.m. shifts on the factory floor—and later at Microsoft, building AI/ML tools for Python developers inside VS Code.

Akash also walks us through getting into Y Combinator, the interview process, and the moment it all felt real—flying out to San Francisco with his co-founders. Originally exploring ideas in experiential retail and product placement through Airbnb, the team made a critical pivot in 2024 after deep conversations with brands revealed a consistent pain point: deductions.

That focus has paid off. In 2025, Glimpse raised a $10M oversubscribed round led by 8VC, with participation from Y Combinator, Origin Ventures, Informed Ventures, and Allison Pickens, former COO of Gainsight—bringing total funding to approximately $17M. Today, Glimpse is trusted by more than 200 brands and partners, integrates with major distributors like KeHE and UNFI and retailers like Target, and delivers an average ROI of 4–5x, with some brands seeing returns as high as 33x. 

We wrap the conversation with Akash’s vision for Glimpse as it expands beyond deductions into a broader AI-driven back-office platform for consumer brands.

If you’re a CPG operator or founder looking to better understand deductions—and how technology can turn a major margin drain into a growth lever—this episode is for you.

]]> Mon, 29 Dec 2025 11:34:49 -0500 Adgile Media Group Adgile Media Group 2824 In this episode of Driving Performance, we sit down with Akash Raju, founder and CEO of Glimpse, the AI-powered platform helping consumer brands recover lost revenue by automating retail deduction management.

Founded while Akash was still in college and officially launched in April 2024, Glimpse tackles one of the most costly and overlooked problems in CPG: deductions. Driven by retailer complexity, manual workflows, and outdated accounting systems, deductions can drain 20–30% of a brand’s profit margins, with a meaningful portion - around 10% of charges - being invalid. Glimpse uses AI to automate the entire process—helping brands recover revenue they’ve already earned.

Adgile cofounders Tom Shea and Max Flannery dive into Akash’s path from growing up in the DC suburbs to studying engineering at Purdue, where he gravitated toward entrepreneurship and met his co-founders. Before Glimpse, Akash sharpened his technical chops interning at Tesla—pulling 4 and 5 a.m. shifts on the factory floor—and later at Microsoft, building AI/ML tools for Python developers inside VS Code.

Akash also walks us through getting into Y Combinator, the interview process, and the moment it all felt real—flying out to San Francisco with his co-founders. Originally exploring ideas in experiential retail and product placement through Airbnb, the team made a critical pivot in 2024 after deep conversations with brands revealed a consistent pain point: deductions.

That focus has paid off. In 2025, Glimpse raised a $10M oversubscribed round led by 8VC, with participation from Y Combinator, Origin Ventures, Informed Ventures, and Allison Pickens, former COO of Gainsight—bringing total funding to approximately $17M. Today, Glimpse is trusted by more than 200 brands and partners, integrates with major distributors like KeHE and UNFI and retailers like Target, and delivers an average ROI of 4–5x, with some brands seeing returns as high as 33x. 

We wrap the conversation with Akash’s vision for Glimpse as it expands beyond deductions into a broader AI-driven back-office platform for consumer brands.

If you’re a CPG operator or founder looking to better understand deductions—and how technology can turn a major margin drain into a growth lever—this episode is for you.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E7: Featuring Dr. Brent Ridge and Josh Kilmer-Purcell, Cofounders of Beekman 1802 3 3 7 7 Driving Performance Season S3E7: Featuring Dr. Brent Ridge and Josh Kilmer-Purcell, Cofounders of Beekman 1802 full fc5ec891-4ead-4c86-85d1-257ad17681a3 https://share.transistor.fm/s/dabd1715 On this episode of Driving Performance, Adgile cofounder Max Flannery sits down with Beekman 1802 cofounders and husband duo Dr. Brent Ridge and Josh Kilmer-Purcell for a story that’s equal parts unexpected, heartwarming, and wildly entrepreneurial.

Josh and Brent grew up in small towns. Josh grew up in Wisconsin; Brent in North Carolina. Josh moved to New York to chase a career in advertising, while Brent built a career in medicine before pivoting to help launch Martha Stewart’s Health & Wellness division. A simple apple-picking trip upstate would change everything. They fell in love with the town and decided to buy a small farm as a weekend retreat. 

After buying the farm, they received a handwritten letter from a neighboring farmer, John, who was losing his land and had 80 goats with nowhere to go. Josh and Brent agreed to take them in — an act they now call the “original kindness” that sparked Beekman 1802.


Then the 2008 recession hit. Brent and Josh lost their jobs. They Googled “what can you make with goat milk,” and landed on one word: soap. They decided to make goat milk, soap bars in the middle of a recession.  Understanding marketing, they got some early press which would eventually lead them to a reality TV show (The Fabulous Beekman Boys) that aired for two years. 

Their first major retail breakthrough came with Anthropologie, followed by explosive growth through TV retail at QVC and HSN, where Beekman 1802 is now the #1 skincare brand across both networks. Today, they’ve sold over 60 million bars of soap, built a portfolio of 300+ SKUs, and hold exclusive U.S. partnerships with Ulta Beauty  — with global expansion on the horizon.

At the center of it all? Kindness and goat milk.

Brent and Josh also share insights from their book published this year: G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802, built around 12 maxims for modern business.

Some wisdom they dropped on the pod included the 51% Rule: whichever person is most passionate about an area of the business gets the extra 1%.

Buy their book HERE.

Listen to the podcast on Spotify | Apple | YouTube | Everywhere Else

]]> On this episode of Driving Performance, Adgile cofounder Max Flannery sits down with Beekman 1802 cofounders and husband duo Dr. Brent Ridge and Josh Kilmer-Purcell for a story that’s equal parts unexpected, heartwarming, and wildly entrepreneurial.

Josh and Brent grew up in small towns. Josh grew up in Wisconsin; Brent in North Carolina. Josh moved to New York to chase a career in advertising, while Brent built a career in medicine before pivoting to help launch Martha Stewart’s Health & Wellness division. A simple apple-picking trip upstate would change everything. They fell in love with the town and decided to buy a small farm as a weekend retreat. 

After buying the farm, they received a handwritten letter from a neighboring farmer, John, who was losing his land and had 80 goats with nowhere to go. Josh and Brent agreed to take them in — an act they now call the “original kindness” that sparked Beekman 1802.


Then the 2008 recession hit. Brent and Josh lost their jobs. They Googled “what can you make with goat milk,” and landed on one word: soap. They decided to make goat milk, soap bars in the middle of a recession.  Understanding marketing, they got some early press which would eventually lead them to a reality TV show (The Fabulous Beekman Boys) that aired for two years. 

Their first major retail breakthrough came with Anthropologie, followed by explosive growth through TV retail at QVC and HSN, where Beekman 1802 is now the #1 skincare brand across both networks. Today, they’ve sold over 60 million bars of soap, built a portfolio of 300+ SKUs, and hold exclusive U.S. partnerships with Ulta Beauty  — with global expansion on the horizon.

At the center of it all? Kindness and goat milk.

Brent and Josh also share insights from their book published this year: G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802, built around 12 maxims for modern business.

Some wisdom they dropped on the pod included the 51% Rule: whichever person is most passionate about an area of the business gets the extra 1%.

Buy their book HERE.

Listen to the podcast on Spotify | Apple | YouTube | Everywhere Else

]]> Mon, 22 Dec 2025 08:00:00 -0500 Adgile Media Group Adgile Media Group 1156 On this episode of Driving Performance, Adgile cofounder Max Flannery sits down with Beekman 1802 cofounders and husband duo Dr. Brent Ridge and Josh Kilmer-Purcell for a story that’s equal parts unexpected, heartwarming, and wildly entrepreneurial.

Josh and Brent grew up in small towns. Josh grew up in Wisconsin; Brent in North Carolina. Josh moved to New York to chase a career in advertising, while Brent built a career in medicine before pivoting to help launch Martha Stewart’s Health & Wellness division. A simple apple-picking trip upstate would change everything. They fell in love with the town and decided to buy a small farm as a weekend retreat. 

After buying the farm, they received a handwritten letter from a neighboring farmer, John, who was losing his land and had 80 goats with nowhere to go. Josh and Brent agreed to take them in — an act they now call the “original kindness” that sparked Beekman 1802.


Then the 2008 recession hit. Brent and Josh lost their jobs. They Googled “what can you make with goat milk,” and landed on one word: soap. They decided to make goat milk, soap bars in the middle of a recession.  Understanding marketing, they got some early press which would eventually lead them to a reality TV show (The Fabulous Beekman Boys) that aired for two years. 

Their first major retail breakthrough came with Anthropologie, followed by explosive growth through TV retail at QVC and HSN, where Beekman 1802 is now the #1 skincare brand across both networks. Today, they’ve sold over 60 million bars of soap, built a portfolio of 300+ SKUs, and hold exclusive U.S. partnerships with Ulta Beauty  — with global expansion on the horizon.

At the center of it all? Kindness and goat milk.

Brent and Josh also share insights from their book published this year: G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802, built around 12 maxims for modern business.

Some wisdom they dropped on the pod included the 51% Rule: whichever person is most passionate about an area of the business gets the extra 1%.

Buy their book HERE.

Listen to the podcast on Spotify | Apple | YouTube | Everywhere Else

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E6: Featuring Yair Tygiel, Founder of SUNBOY 3 3 6 6 Driving Performance Season S3E6: Featuring Yair Tygiel, Founder of SUNBOY full 0219dd46-6703-446e-96b3-4ba9498924f4 https://share.transistor.fm/s/3ff9f916 On this episode of Driving Performance, the boys crack open a few cans of SUNBOY with founder Yair Tygiel—and what unfolds is the wild, winding story of how a single coconut in New York City turned into the world’s first spiked coconut water.

Yair grew up in the Bay Area, the son of Stanford professors, surrounded by ideas, experimentation, and a front-row seat to early-stage entrepreneurship. At UC Santa Cruz, he fully embraced the hippie, free-spirited energy of campus life. And because adventure was always part of his DNA, he once hitchhiked from Santa Cruz to Honduras for six months during college—just to see what might happen.

When he moved to New York after graduation and tried his first coconut in Chinatown, something clicked. Looking for a creative outlet beyond his day job, he bought a stack of coconuts in Chinatown, set up a small stand in Prospect Park, and started making coconut cocktails. People stopped and bought. 

When he told a friend - Luke McKenna who became his cofounder - the two decided to build a 500-lb bamboo tiki bike that could hold 200 coconuts, rode it onto the middle of the Brooklyn Bridge at sunset, and—thanks to a group of friends who brought drums— threw a one-hour party suspended over the East River. It was chaotic, memorable, and undeniably fun. And they knew they wanted to keep going.

Soon, photos of their coconut adventures spread online, catching the attention of major brands. CoCo & Co. was born, leading to corporate collaborations with Bacardi, AmEx, and music festivals around the country. They upgraded from Chinatown coconuts to working with a supplier in Thailand—buying 20,000 at a time.

Then COVID hit. The festivals stopped. The brand deals vanished. And they were left with thousands of coconuts and a choice.

Walk away—or reinvent.

They chose reinvention. Yair refused to leave the coconut world behind, and after two years of experimenting and formulating, SUNBOY emerged: a lightly effervescent, 5% ABV coconut-water cocktail made with Thai coconut water, designed for all-day play without the bloat.
They found their foundational NYC distribution partners in 2023. What started as one passion-fruit flavor has now grown into seven, available nationwide at Trader Joe’s, Whole Foods, and more. 

In this episode, Yair shares the full journey—plus the real, behind-the-scenes lessons on navigating the three-tier alcohol system, managing state-by-state regulations, working with distributors, expanding into Southern California, and building a beverage brand from pure experimentation.


It’s a story that starts with curiosity, pivots on resilience, and ends with a cold can of Sunboy. Tune in. 

]]> On this episode of Driving Performance, the boys crack open a few cans of SUNBOY with founder Yair Tygiel—and what unfolds is the wild, winding story of how a single coconut in New York City turned into the world’s first spiked coconut water.

Yair grew up in the Bay Area, the son of Stanford professors, surrounded by ideas, experimentation, and a front-row seat to early-stage entrepreneurship. At UC Santa Cruz, he fully embraced the hippie, free-spirited energy of campus life. And because adventure was always part of his DNA, he once hitchhiked from Santa Cruz to Honduras for six months during college—just to see what might happen.

When he moved to New York after graduation and tried his first coconut in Chinatown, something clicked. Looking for a creative outlet beyond his day job, he bought a stack of coconuts in Chinatown, set up a small stand in Prospect Park, and started making coconut cocktails. People stopped and bought. 

When he told a friend - Luke McKenna who became his cofounder - the two decided to build a 500-lb bamboo tiki bike that could hold 200 coconuts, rode it onto the middle of the Brooklyn Bridge at sunset, and—thanks to a group of friends who brought drums— threw a one-hour party suspended over the East River. It was chaotic, memorable, and undeniably fun. And they knew they wanted to keep going.

Soon, photos of their coconut adventures spread online, catching the attention of major brands. CoCo & Co. was born, leading to corporate collaborations with Bacardi, AmEx, and music festivals around the country. They upgraded from Chinatown coconuts to working with a supplier in Thailand—buying 20,000 at a time.

Then COVID hit. The festivals stopped. The brand deals vanished. And they were left with thousands of coconuts and a choice.

Walk away—or reinvent.

They chose reinvention. Yair refused to leave the coconut world behind, and after two years of experimenting and formulating, SUNBOY emerged: a lightly effervescent, 5% ABV coconut-water cocktail made with Thai coconut water, designed for all-day play without the bloat.
They found their foundational NYC distribution partners in 2023. What started as one passion-fruit flavor has now grown into seven, available nationwide at Trader Joe’s, Whole Foods, and more. 

In this episode, Yair shares the full journey—plus the real, behind-the-scenes lessons on navigating the three-tier alcohol system, managing state-by-state regulations, working with distributors, expanding into Southern California, and building a beverage brand from pure experimentation.


It’s a story that starts with curiosity, pivots on resilience, and ends with a cold can of Sunboy. Tune in. 

]]> Mon, 15 Dec 2025 08:00:00 -0500 Adgile Media Group Adgile Media Group 2617 On this episode of Driving Performance, the boys crack open a few cans of SUNBOY with founder Yair Tygiel—and what unfolds is the wild, winding story of how a single coconut in New York City turned into the world’s first spiked coconut water.

Yair grew up in the Bay Area, the son of Stanford professors, surrounded by ideas, experimentation, and a front-row seat to early-stage entrepreneurship. At UC Santa Cruz, he fully embraced the hippie, free-spirited energy of campus life. And because adventure was always part of his DNA, he once hitchhiked from Santa Cruz to Honduras for six months during college—just to see what might happen.

When he moved to New York after graduation and tried his first coconut in Chinatown, something clicked. Looking for a creative outlet beyond his day job, he bought a stack of coconuts in Chinatown, set up a small stand in Prospect Park, and started making coconut cocktails. People stopped and bought. 

When he told a friend - Luke McKenna who became his cofounder - the two decided to build a 500-lb bamboo tiki bike that could hold 200 coconuts, rode it onto the middle of the Brooklyn Bridge at sunset, and—thanks to a group of friends who brought drums— threw a one-hour party suspended over the East River. It was chaotic, memorable, and undeniably fun. And they knew they wanted to keep going.

Soon, photos of their coconut adventures spread online, catching the attention of major brands. CoCo & Co. was born, leading to corporate collaborations with Bacardi, AmEx, and music festivals around the country. They upgraded from Chinatown coconuts to working with a supplier in Thailand—buying 20,000 at a time.

Then COVID hit. The festivals stopped. The brand deals vanished. And they were left with thousands of coconuts and a choice.

Walk away—or reinvent.

They chose reinvention. Yair refused to leave the coconut world behind, and after two years of experimenting and formulating, SUNBOY emerged: a lightly effervescent, 5% ABV coconut-water cocktail made with Thai coconut water, designed for all-day play without the bloat.
They found their foundational NYC distribution partners in 2023. What started as one passion-fruit flavor has now grown into seven, available nationwide at Trader Joe’s, Whole Foods, and more. 

In this episode, Yair shares the full journey—plus the real, behind-the-scenes lessons on navigating the three-tier alcohol system, managing state-by-state regulations, working with distributors, expanding into Southern California, and building a beverage brand from pure experimentation.


It’s a story that starts with curiosity, pivots on resilience, and ends with a cold can of Sunboy. Tune in. 

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E5: Featuring Dennis Katsnelson, VP of Marketing at Ithaca Hummus 3 3 5 5 Driving Performance Season S3E5: Featuring Dennis Katsnelson, VP of Marketing at Ithaca Hummus full eaf3853a-ed19-4710-897c-758c8783c8e0 https://share.transistor.fm/s/53f50eea On this episode of  Driving Performance, we’re joined by Dennis Katsnelson, VP of Marketing at Ithaca Hummus — a fast-growing brand on track to hit $50M in revenue with a lean team of just 18 people.

Katsnelson found his passion for marketing at an early age. Growing up in a Belarusian immigrant family, his parents instilled the value of hard work and an entrepreneurial spirit. He attended the prestigious Bergen County Academies for high school where he was on the  Business and Finance track and received early exposure to marketing. 

After graduating from NYU Stern for Business, he joined GoGo squeeZ, the applesauce brand that popularized the now ubiquitous pouch format for young kids. He worked there for 6 years, helping to launch 2/3 of the GoGo squeeze portfolio. He helped develop GoGo squeeZ yogurts.

Now at Ithaca Hummus, Dennis is helping steer a brand that’s taking off like a rocket ship. We dive into what it means to market a product in a retail-first environment, leading a marketing team, and the story of Ithaca Hummus.

If you’re passionate about marketing — this episode’s for you.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/3GD8s9Wxw3gZw46SsyJnLh

Apple:  https://podcasts.apple.com/us/podcast/driving-performance-season-s3e5-featuring-dennis-katsnelson/id1691762698?i=1000740232700

Youtube: https://www.youtube.com/watch?v=2S1f-Qdwl9U&list=PLBovCf5Rh5SA4TT0pF6dt2dXNOSv9giNU

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> On this episode of  Driving Performance, we’re joined by Dennis Katsnelson, VP of Marketing at Ithaca Hummus — a fast-growing brand on track to hit $50M in revenue with a lean team of just 18 people.

Katsnelson found his passion for marketing at an early age. Growing up in a Belarusian immigrant family, his parents instilled the value of hard work and an entrepreneurial spirit. He attended the prestigious Bergen County Academies for high school where he was on the  Business and Finance track and received early exposure to marketing. 

After graduating from NYU Stern for Business, he joined GoGo squeeZ, the applesauce brand that popularized the now ubiquitous pouch format for young kids. He worked there for 6 years, helping to launch 2/3 of the GoGo squeeze portfolio. He helped develop GoGo squeeZ yogurts.

Now at Ithaca Hummus, Dennis is helping steer a brand that’s taking off like a rocket ship. We dive into what it means to market a product in a retail-first environment, leading a marketing team, and the story of Ithaca Hummus.

If you’re passionate about marketing — this episode’s for you.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/3GD8s9Wxw3gZw46SsyJnLh

Apple:  https://podcasts.apple.com/us/podcast/driving-performance-season-s3e5-featuring-dennis-katsnelson/id1691762698?i=1000740232700

Youtube: https://www.youtube.com/watch?v=2S1f-Qdwl9U&list=PLBovCf5Rh5SA4TT0pF6dt2dXNOSv9giNU

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> Mon, 08 Dec 2025 09:55:06 -0500 Adgile Media Group Adgile Media Group 2873 On this episode of  Driving Performance, we’re joined by Dennis Katsnelson, VP of Marketing at Ithaca Hummus — a fast-growing brand on track to hit $50M in revenue with a lean team of just 18 people.

Katsnelson found his passion for marketing at an early age. Growing up in a Belarusian immigrant family, his parents instilled the value of hard work and an entrepreneurial spirit. He attended the prestigious Bergen County Academies for high school where he was on the  Business and Finance track and received early exposure to marketing. 

After graduating from NYU Stern for Business, he joined GoGo squeeZ, the applesauce brand that popularized the now ubiquitous pouch format for young kids. He worked there for 6 years, helping to launch 2/3 of the GoGo squeeze portfolio. He helped develop GoGo squeeZ yogurts.

Now at Ithaca Hummus, Dennis is helping steer a brand that’s taking off like a rocket ship. We dive into what it means to market a product in a retail-first environment, leading a marketing team, and the story of Ithaca Hummus.

If you’re passionate about marketing — this episode’s for you.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/3GD8s9Wxw3gZw46SsyJnLh

Apple:  https://podcasts.apple.com/us/podcast/driving-performance-season-s3e5-featuring-dennis-katsnelson/id1691762698?i=1000740232700

Youtube: https://www.youtube.com/watch?v=2S1f-Qdwl9U&list=PLBovCf5Rh5SA4TT0pF6dt2dXNOSv9giNU

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E4: Featuring Andrew Maxman, Partner at Imaginary 3 3 4 4 Driving Performance Season S3E4: Featuring Andrew Maxman, Partner at Imaginary full 42eb3efb-fb7f-4693-ba41-2ab79ab94d74 https://share.transistor.fm/s/b7427a05 What does it take to spot the next iconic consumer brand before the rest of the world catches on? Andrew Maxman leads venture and growth equity at Imaginary — the powerhouse VC fund backing today's biggest names in consumer including Glossier, SKIMS, The Row, and Reformation.

In this episode, Andrew walks us through his pivot from Goldman Sachs’ bond market into consumer investing — and how he instantly knew he’d found the perfect fit. He takes us behind the scenes to show what VCs really think when evaluating brands, the philosophies that guide his decisions, and the evolution of the consumer landscape from the golden age of DTC to today.

If you want an unfiltered look into how top investors evaluate founders, markets, and momentum — this is the episode you’ve been waiting for.

Tune in and take a seat on the other side of the table.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/7cr6NBK2q1Fr81TAAC5kPl

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e4-featuring-andrew-maxman/id1691762698?i=1000739141272

Youtube: https://www.youtube.com/watch?v=lKtSIUupAzE
 
Everywhere else: https://drivingperformance.transistor.fm

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> What does it take to spot the next iconic consumer brand before the rest of the world catches on? Andrew Maxman leads venture and growth equity at Imaginary — the powerhouse VC fund backing today's biggest names in consumer including Glossier, SKIMS, The Row, and Reformation.

In this episode, Andrew walks us through his pivot from Goldman Sachs’ bond market into consumer investing — and how he instantly knew he’d found the perfect fit. He takes us behind the scenes to show what VCs really think when evaluating brands, the philosophies that guide his decisions, and the evolution of the consumer landscape from the golden age of DTC to today.

If you want an unfiltered look into how top investors evaluate founders, markets, and momentum — this is the episode you’ve been waiting for.

Tune in and take a seat on the other side of the table.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/7cr6NBK2q1Fr81TAAC5kPl

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e4-featuring-andrew-maxman/id1691762698?i=1000739141272

Youtube: https://www.youtube.com/watch?v=lKtSIUupAzE
 
Everywhere else: https://drivingperformance.transistor.fm

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> Mon, 01 Dec 2025 10:24:08 -0500 Adgile Media Group Adgile Media Group 3064 What does it take to spot the next iconic consumer brand before the rest of the world catches on? Andrew Maxman leads venture and growth equity at Imaginary — the powerhouse VC fund backing today's biggest names in consumer including Glossier, SKIMS, The Row, and Reformation.

In this episode, Andrew walks us through his pivot from Goldman Sachs’ bond market into consumer investing — and how he instantly knew he’d found the perfect fit. He takes us behind the scenes to show what VCs really think when evaluating brands, the philosophies that guide his decisions, and the evolution of the consumer landscape from the golden age of DTC to today.

If you want an unfiltered look into how top investors evaluate founders, markets, and momentum — this is the episode you’ve been waiting for.

Tune in and take a seat on the other side of the table.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/7cr6NBK2q1Fr81TAAC5kPl

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e4-featuring-andrew-maxman/id1691762698?i=1000739141272

Youtube: https://www.youtube.com/watch?v=lKtSIUupAzE
 
Everywhere else: https://drivingperformance.transistor.fm

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E3: Featuring Avery Hairston, VP of Marketing at Ayoh Foods 3 3 3 3 Driving Performance Season S3E3: Featuring Avery Hairston, VP of Marketing at Ayoh Foods full 371da4cf-764f-4132-9686-2a9fb9e92576 https://share.transistor.fm/s/4aed5cbc What’s your favorite condiment?

If the answer is mayo, this episode is absolutely for you.

Avery Hairston, VP of Marketing at Ayoh Foods, joins Adgile cofounders Max Flannery and Tom Shea to talk about growing up in a marketing family,navigating the startup world and cultivating a network, spending five years at Banza—eventually leaving as Director of Marketing, and how he landed at Ayoh Foods. 

Avery also dives into what it’s like marketing a brand co-founded by a public figure—Ayoh’s own internet-favorite chef Molly Baz. 

And yes… the boys do a live taste test of Ayoh Foods’ mayo right on the pod.

If you want to learn about CPG marketing strategies and even how to break into marketing, give this a listen!

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/6Ec2ct1QXupmmjYd4SHJGQ

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e3-featuring-avery-hairston/id1691762698?i=1000738109345

Youtube: https://youtu.be/qyLAui6qlx8

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> What’s your favorite condiment?

If the answer is mayo, this episode is absolutely for you.

Avery Hairston, VP of Marketing at Ayoh Foods, joins Adgile cofounders Max Flannery and Tom Shea to talk about growing up in a marketing family,navigating the startup world and cultivating a network, spending five years at Banza—eventually leaving as Director of Marketing, and how he landed at Ayoh Foods. 

Avery also dives into what it’s like marketing a brand co-founded by a public figure—Ayoh’s own internet-favorite chef Molly Baz. 

And yes… the boys do a live taste test of Ayoh Foods’ mayo right on the pod.

If you want to learn about CPG marketing strategies and even how to break into marketing, give this a listen!

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/6Ec2ct1QXupmmjYd4SHJGQ

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e3-featuring-avery-hairston/id1691762698?i=1000738109345

Youtube: https://youtu.be/qyLAui6qlx8

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> Mon, 24 Nov 2025 07:00:00 -0500 Adgile Media Group Adgile Media Group 2671 What’s your favorite condiment?

If the answer is mayo, this episode is absolutely for you.

Avery Hairston, VP of Marketing at Ayoh Foods, joins Adgile cofounders Max Flannery and Tom Shea to talk about growing up in a marketing family,navigating the startup world and cultivating a network, spending five years at Banza—eventually leaving as Director of Marketing, and how he landed at Ayoh Foods. 

Avery also dives into what it’s like marketing a brand co-founded by a public figure—Ayoh’s own internet-favorite chef Molly Baz. 

And yes… the boys do a live taste test of Ayoh Foods’ mayo right on the pod.

If you want to learn about CPG marketing strategies and even how to break into marketing, give this a listen!

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/6Ec2ct1QXupmmjYd4SHJGQ

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e3-featuring-avery-hairston/id1691762698?i=1000738109345

Youtube: https://youtu.be/qyLAui6qlx8

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance Season S3E2: Featuring Jeff Lee, Co-Founder and CEO at Dibs Beauty 3 3 2 2 Driving Performance Season S3E2: Featuring Jeff Lee, Co-Founder and CEO at Dibs Beauty full ba9ed332-8eb6-487c-8370-de9f4f30a127 https://share.transistor.fm/s/6407ed7e What do Yale Law, Miss Universe, A-Rod, and a dual-ended mascara have in common? 

Jeff Lee.


In Season 3, Episode 2 of Driving Performance, I hopped in the truck with Jeff Lee, CEO & Co-Founder of DIBS Beauty, to trace one of the wildest, most intentional career arcs I’ve ever seen – and how it all ladders up to building one of beauty’s fastest-growing brands.


We start with Stop 1: the personal story.


Jeff grew up the kid with a chip on his shoulder — bullied, deaf in one ear, raised by engineer-turned-entrepreneur parents who expected a lot. That mix of pressure + proof shaped how he sees work: you might not control the outcome, but you can out-prepare and out-execute everyone else.


Stop 2: the résumé that makes no sense… until it does.


Jeff is a Yale-trained M&A lawyer who walked away from a top firm, elbowed his way into the insanely insular Miss Universe world by… writing a blog, then ended up President & COO of A-Rod Corp, helping turn a Hall-of-Fame athlete into a media & business platform. His throughline: show up over-prepared, add real value, and don’t be afraid to be the outsider in the room.

Then we hit DIBS.


DIBS originally stood for “Desert Island Beauty Status” – the products you’d take if you could only pick a few. Now, depending on who you ask, it’s also “ditch the BS” or “do it better.” The obsession is the same: take the intimidation out of makeup with fun, multi-use, inclusive products. Their hero Desert Island Duo (blush on one side, bronzer on the other) is almost offensively simple… which is exactly the point. It solved a “common sense” problem the market had overlooked.


We got into creator vs. celebrity brands.


Jeff’s POV: creator-led brands win when the creator is in constant dialogue with their community and comfortable selling on camera. Celebrity brands can crush (think Rare, Haus Labs) but only when the involvement is real, not bolted-on. With Courtney Shields, DIBS had a founder-creator who genuinely lives in that day-to-day feedback loop – and it shows in product, content, and growth.


Speaking of growth:


Launched in 2021, DIBS quickly became one of the fastest-growing beauty brands, posting eye-popping YoY numbers and turning Ulta Beauty into its single biggest growth driver. Jeff talks a lot about “making your own luck” – but he’s also honest about timing, positioning, and the power of having a team that’s willing to do anything (including finance going to their local Ulta to support store expansion).


We closed with their “bet-big” moment:


The launch of DIBS Double Standard Mascara – a first-of-its-kind brown tubing primer + black volumizing mascara built around a simple idea: refuse to choose. One SKU that finally lets multi-hyphenates get length, volume, and wear in one go. It’s their first full-on omni launch with Ulta, rolling into all 1,400 stores, conscious beauty endcaps, travel sections… and yes, onto a fleet of trucks you’ll start seeing IRL.


If you’re into brand-building, creator-led beauty, or just love a “how is this all the same person?” career story, this one’s worth the ride.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/4O6miPNpacYifLgGyzFDxi?si=MDyqKKvnSOKXqqWiBVOobQ

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e2-featuring-jeff-lee/id1691762698?i=1000737106483

Youtube: https://youtu.be/8SwXGXpz844?si=1LVYXm26HwvXSf8R

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> What do Yale Law, Miss Universe, A-Rod, and a dual-ended mascara have in common? 

Jeff Lee.


In Season 3, Episode 2 of Driving Performance, I hopped in the truck with Jeff Lee, CEO & Co-Founder of DIBS Beauty, to trace one of the wildest, most intentional career arcs I’ve ever seen – and how it all ladders up to building one of beauty’s fastest-growing brands.


We start with Stop 1: the personal story.


Jeff grew up the kid with a chip on his shoulder — bullied, deaf in one ear, raised by engineer-turned-entrepreneur parents who expected a lot. That mix of pressure + proof shaped how he sees work: you might not control the outcome, but you can out-prepare and out-execute everyone else.


Stop 2: the résumé that makes no sense… until it does.


Jeff is a Yale-trained M&A lawyer who walked away from a top firm, elbowed his way into the insanely insular Miss Universe world by… writing a blog, then ended up President & COO of A-Rod Corp, helping turn a Hall-of-Fame athlete into a media & business platform. His throughline: show up over-prepared, add real value, and don’t be afraid to be the outsider in the room.

Then we hit DIBS.


DIBS originally stood for “Desert Island Beauty Status” – the products you’d take if you could only pick a few. Now, depending on who you ask, it’s also “ditch the BS” or “do it better.” The obsession is the same: take the intimidation out of makeup with fun, multi-use, inclusive products. Their hero Desert Island Duo (blush on one side, bronzer on the other) is almost offensively simple… which is exactly the point. It solved a “common sense” problem the market had overlooked.


We got into creator vs. celebrity brands.


Jeff’s POV: creator-led brands win when the creator is in constant dialogue with their community and comfortable selling on camera. Celebrity brands can crush (think Rare, Haus Labs) but only when the involvement is real, not bolted-on. With Courtney Shields, DIBS had a founder-creator who genuinely lives in that day-to-day feedback loop – and it shows in product, content, and growth.


Speaking of growth:


Launched in 2021, DIBS quickly became one of the fastest-growing beauty brands, posting eye-popping YoY numbers and turning Ulta Beauty into its single biggest growth driver. Jeff talks a lot about “making your own luck” – but he’s also honest about timing, positioning, and the power of having a team that’s willing to do anything (including finance going to their local Ulta to support store expansion).


We closed with their “bet-big” moment:


The launch of DIBS Double Standard Mascara – a first-of-its-kind brown tubing primer + black volumizing mascara built around a simple idea: refuse to choose. One SKU that finally lets multi-hyphenates get length, volume, and wear in one go. It’s their first full-on omni launch with Ulta, rolling into all 1,400 stores, conscious beauty endcaps, travel sections… and yes, onto a fleet of trucks you’ll start seeing IRL.


If you’re into brand-building, creator-led beauty, or just love a “how is this all the same person?” career story, this one’s worth the ride.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/4O6miPNpacYifLgGyzFDxi?si=MDyqKKvnSOKXqqWiBVOobQ

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e2-featuring-jeff-lee/id1691762698?i=1000737106483

Youtube: https://youtu.be/8SwXGXpz844?si=1LVYXm26HwvXSf8R

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> Mon, 17 Nov 2025 10:34:18 -0500 Adgile Media Group Adgile Media Group 2370 What do Yale Law, Miss Universe, A-Rod, and a dual-ended mascara have in common? 

Jeff Lee.


In Season 3, Episode 2 of Driving Performance, I hopped in the truck with Jeff Lee, CEO & Co-Founder of DIBS Beauty, to trace one of the wildest, most intentional career arcs I’ve ever seen – and how it all ladders up to building one of beauty’s fastest-growing brands.


We start with Stop 1: the personal story.


Jeff grew up the kid with a chip on his shoulder — bullied, deaf in one ear, raised by engineer-turned-entrepreneur parents who expected a lot. That mix of pressure + proof shaped how he sees work: you might not control the outcome, but you can out-prepare and out-execute everyone else.


Stop 2: the résumé that makes no sense… until it does.


Jeff is a Yale-trained M&A lawyer who walked away from a top firm, elbowed his way into the insanely insular Miss Universe world by… writing a blog, then ended up President & COO of A-Rod Corp, helping turn a Hall-of-Fame athlete into a media & business platform. His throughline: show up over-prepared, add real value, and don’t be afraid to be the outsider in the room.

Then we hit DIBS.


DIBS originally stood for “Desert Island Beauty Status” – the products you’d take if you could only pick a few. Now, depending on who you ask, it’s also “ditch the BS” or “do it better.” The obsession is the same: take the intimidation out of makeup with fun, multi-use, inclusive products. Their hero Desert Island Duo (blush on one side, bronzer on the other) is almost offensively simple… which is exactly the point. It solved a “common sense” problem the market had overlooked.


We got into creator vs. celebrity brands.


Jeff’s POV: creator-led brands win when the creator is in constant dialogue with their community and comfortable selling on camera. Celebrity brands can crush (think Rare, Haus Labs) but only when the involvement is real, not bolted-on. With Courtney Shields, DIBS had a founder-creator who genuinely lives in that day-to-day feedback loop – and it shows in product, content, and growth.


Speaking of growth:


Launched in 2021, DIBS quickly became one of the fastest-growing beauty brands, posting eye-popping YoY numbers and turning Ulta Beauty into its single biggest growth driver. Jeff talks a lot about “making your own luck” – but he’s also honest about timing, positioning, and the power of having a team that’s willing to do anything (including finance going to their local Ulta to support store expansion).


We closed with their “bet-big” moment:


The launch of DIBS Double Standard Mascara – a first-of-its-kind brown tubing primer + black volumizing mascara built around a simple idea: refuse to choose. One SKU that finally lets multi-hyphenates get length, volume, and wear in one go. It’s their first full-on omni launch with Ulta, rolling into all 1,400 stores, conscious beauty endcaps, travel sections… and yes, onto a fleet of trucks you’ll start seeing IRL.


If you’re into brand-building, creator-led beauty, or just love a “how is this all the same person?” career story, this one’s worth the ride.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/4O6miPNpacYifLgGyzFDxi?si=MDyqKKvnSOKXqqWiBVOobQ

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e2-featuring-jeff-lee/id1691762698?i=1000737106483

Youtube: https://youtu.be/8SwXGXpz844?si=1LVYXm26HwvXSf8R

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?

👉 Visit: https://www.adgile.co/

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S3E1: Featuring Lisa Guerrera, Co-Founder and CEO at Experiment Beauty 3 3 1 1 Driving Performance S3E1: Featuring Lisa Guerrera, Co-Founder and CEO at Experiment Beauty full a1af5b0f-08ca-4404-8df2-d3f5b790a000 https://share.transistor.fm/s/71439781 DRIVING PERFORMANCE S3 IS HERE!!!


And to bless us with her presence for Episode 1 is none other than Lisa Guerrera, founder of Experiment Beauty and all-around delight to chat with.


And she came equipped with ALL the lessons for her fellow founders.


Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype.


The Experiment Beauty positioning is simple and sharp: efficacy first—with aesthetics as the amplifier, not the excuse.


“Everything you do has to ladder up to that.” It’s the north star that shaped product, messaging, and every brief.


Early retail interest came fast—Sephora fast—but Lisa chose restraint over speed. “I’m glad we went slower,” she says, a rare founder sentence that paid off.


That pause refined the pitch. The “ah-ha” moment: lead with what works, then package it beautifully. Advice from Lisa: know your pitch cold.


Creators became the growth spark. Unprompted influencer love spiked Amazon and Google searches—proof that thoughtful seeding can power “effortless expansion.”


Lisa has beef with fear-mongering and trend-chasing. As beauty’s self-appointed Chemistry Advocate™️, she’s dismantling the “chemistry = danger” stereotype (thanks Breaking Bad).


Experiment shows you don’t have to choose. “Why not both?” Science and aesthetics—performance with a playful, shareable look.


The result is a brand that scaled by message discipline, community ignition, and patient sequencing—less sprint, more compounding.

Takeaways: go slower to go farther; let efficacy anchor every touchpoint; treat creators as a flywheel, not a tactic; educate instead of scaring; and when the consumer wants both, give them both.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel! 

Spotify: https://open.spotify.com/episode/0ST5rY87P7ORfPmnkYBqTb?si=-c0TAQhxS1eHt3wzu0cpZg

Apple: https://podcasts.apple.com/us/podcast/driving-performance-s3e1-featuring-lisa-guerrera-co/id1691762698?i=1000736149019 

Youtube: https://youtu.be/8xgOZEEd56Q?si=A992h_0BGZhthYZY

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?
👉 Visit: https://www.adgile.co/

]]> DRIVING PERFORMANCE S3 IS HERE!!!


And to bless us with her presence for Episode 1 is none other than Lisa Guerrera, founder of Experiment Beauty and all-around delight to chat with.


And she came equipped with ALL the lessons for her fellow founders.


Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype.


The Experiment Beauty positioning is simple and sharp: efficacy first—with aesthetics as the amplifier, not the excuse.


“Everything you do has to ladder up to that.” It’s the north star that shaped product, messaging, and every brief.


Early retail interest came fast—Sephora fast—but Lisa chose restraint over speed. “I’m glad we went slower,” she says, a rare founder sentence that paid off.


That pause refined the pitch. The “ah-ha” moment: lead with what works, then package it beautifully. Advice from Lisa: know your pitch cold.


Creators became the growth spark. Unprompted influencer love spiked Amazon and Google searches—proof that thoughtful seeding can power “effortless expansion.”


Lisa has beef with fear-mongering and trend-chasing. As beauty’s self-appointed Chemistry Advocate™️, she’s dismantling the “chemistry = danger” stereotype (thanks Breaking Bad).


Experiment shows you don’t have to choose. “Why not both?” Science and aesthetics—performance with a playful, shareable look.


The result is a brand that scaled by message discipline, community ignition, and patient sequencing—less sprint, more compounding.

Takeaways: go slower to go farther; let efficacy anchor every touchpoint; treat creators as a flywheel, not a tactic; educate instead of scaring; and when the consumer wants both, give them both.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel! 

Spotify: https://open.spotify.com/episode/0ST5rY87P7ORfPmnkYBqTb?si=-c0TAQhxS1eHt3wzu0cpZg

Apple: https://podcasts.apple.com/us/podcast/driving-performance-s3e1-featuring-lisa-guerrera-co/id1691762698?i=1000736149019 

Youtube: https://youtu.be/8xgOZEEd56Q?si=A992h_0BGZhthYZY

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?
👉 Visit: https://www.adgile.co/

]]> Mon, 10 Nov 2025 13:37:00 -0500 Adgile Media Group Adgile Media Group 3320 DRIVING PERFORMANCE S3 IS HERE!!!


And to bless us with her presence for Episode 1 is none other than Lisa Guerrera, founder of Experiment Beauty and all-around delight to chat with.


And she came equipped with ALL the lessons for her fellow founders.


Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype.


The Experiment Beauty positioning is simple and sharp: efficacy first—with aesthetics as the amplifier, not the excuse.


“Everything you do has to ladder up to that.” It’s the north star that shaped product, messaging, and every brief.


Early retail interest came fast—Sephora fast—but Lisa chose restraint over speed. “I’m glad we went slower,” she says, a rare founder sentence that paid off.


That pause refined the pitch. The “ah-ha” moment: lead with what works, then package it beautifully. Advice from Lisa: know your pitch cold.


Creators became the growth spark. Unprompted influencer love spiked Amazon and Google searches—proof that thoughtful seeding can power “effortless expansion.”


Lisa has beef with fear-mongering and trend-chasing. As beauty’s self-appointed Chemistry Advocate™️, she’s dismantling the “chemistry = danger” stereotype (thanks Breaking Bad).


Experiment shows you don’t have to choose. “Why not both?” Science and aesthetics—performance with a playful, shareable look.


The result is a brand that scaled by message discipline, community ignition, and patient sequencing—less sprint, more compounding.

Takeaways: go slower to go farther; let efficacy anchor every touchpoint; treat creators as a flywheel, not a tactic; educate instead of scaring; and when the consumer wants both, give them both.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel! 

Spotify: https://open.spotify.com/episode/0ST5rY87P7ORfPmnkYBqTb?si=-c0TAQhxS1eHt3wzu0cpZg

Apple: https://podcasts.apple.com/us/podcast/driving-performance-s3e1-featuring-lisa-guerrera-co/id1691762698?i=1000736149019 

Youtube: https://youtu.be/8xgOZEEd56Q?si=A992h_0BGZhthYZY

Everywhere else: https://drivingperformance.transistor.fm/

Adgile is the leading tech-enabled truck-side media company.
Want to grow your brand?
👉 Visit: https://www.adgile.co/

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E12: Featuring Ben Berman, Co-Founder and CEO at Tomorrow Farms 2 2 12 12 Driving Performance S2E12: Featuring Ben Berman, Co-Founder and CEO at Tomorrow Farms full 296c7e59-94e6-41bd-87bd-ddf8d5105a41 https://share.transistor.fm/s/c8714fc2 Our final episode of season 2 of Driving Performance features Ben Berman, the visionary founder and CEO of Tomorrow Farms. 🌱 Ben is dedicated to revolutionizing the food and beverage industry by creating irresistible brands that prioritize people, animals, and the planet. Loved hearing his brand's origin story and what truly drives the Tomorrow Farms team towards success.

]]> Our final episode of season 2 of Driving Performance features Ben Berman, the visionary founder and CEO of Tomorrow Farms. 🌱 Ben is dedicated to revolutionizing the food and beverage industry by creating irresistible brands that prioritize people, animals, and the planet. Loved hearing his brand's origin story and what truly drives the Tomorrow Farms team towards success.

]]> Mon, 08 Apr 2024 00:00:00 -0400 Adgile Media Group Adgile Media Group 1524 Our final episode of season 2 of Driving Performance features Ben Berman, the visionary founder and CEO of Tomorrow Farms. 🌱 Ben is dedicated to revolutionizing the food and beverage industry by creating irresistible brands that prioritize people, animals, and the planet. Loved hearing his brand's origin story and what truly drives the Tomorrow Farms team towards success.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E11: Featuring Luke Schneider, Founder + CEO of Fire Department Coffee 2 2 11 11 Driving Performance S2E11: Featuring Luke Schneider, Founder + CEO of Fire Department Coffee full 70fd1607-8608-44a4-821b-2da6c3e4b509 https://share.transistor.fm/s/6ff0e970 Introducing Luke Schneider, founder of @firedeptcoffee! 🚨☕ As a retired firefighter, paramedic, and US Navy veteran, Luke was inspired by the vital role that coffee plays in helping firefighters stay alert through long shifts. FDC not only provides a growing selection of high-quality coffee but also supports injured first responders. Thank you for doing what you do, Luke!

]]> Introducing Luke Schneider, founder of @firedeptcoffee! 🚨☕ As a retired firefighter, paramedic, and US Navy veteran, Luke was inspired by the vital role that coffee plays in helping firefighters stay alert through long shifts. FDC not only provides a growing selection of high-quality coffee but also supports injured first responders. Thank you for doing what you do, Luke!

]]> Mon, 01 Apr 2024 00:00:00 -0400 Adgile Media Group Adgile Media Group 1905 Introducing Luke Schneider, founder of @firedeptcoffee! 🚨☕ As a retired firefighter, paramedic, and US Navy veteran, Luke was inspired by the vital role that coffee plays in helping firefighters stay alert through long shifts. FDC not only provides a growing selection of high-quality coffee but also supports injured first responders. Thank you for doing what you do, Luke!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E10: Featuring Paul Voge, Co-Founder + CEO at Aura Bora 2 2 10 10 Driving Performance S2E10: Featuring Paul Voge, Co-Founder + CEO at Aura Bora full b2019ce3-56e7-4a54-abbb-6aaff974ff9e https://share.transistor.fm/s/d1fecfd6 Loved having @paulvoge, co-founder & CEO of Aura Bora, on the pod! 🌿 Their sparkling water made from herbs, fruits, and flowers is known for fun flavors like Cactus Rose, Lavender Cucumber, and Olive Oil Martini. You'll find it at 7000+ retailers, Amazon, and DTC. 🚀 #AuraBora #SparklingRevolution

]]> Loved having @paulvoge, co-founder & CEO of Aura Bora, on the pod! 🌿 Their sparkling water made from herbs, fruits, and flowers is known for fun flavors like Cactus Rose, Lavender Cucumber, and Olive Oil Martini. You'll find it at 7000+ retailers, Amazon, and DTC. 🚀 #AuraBora #SparklingRevolution

]]> Mon, 25 Mar 2024 00:00:00 -0400 Adgile Media Group Adgile Media Group 2023 Loved having @paulvoge, co-founder & CEO of Aura Bora, on the pod! 🌿 Their sparkling water made from herbs, fruits, and flowers is known for fun flavors like Cactus Rose, Lavender Cucumber, and Olive Oil Martini. You'll find it at 7000+ retailers, Amazon, and DTC. 🚀 #AuraBora #SparklingRevolution

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E9: Featuring Aisha Chottani, CEO and Founder of Moment 2 2 9 9 Driving Performance S2E9: Featuring Aisha Chottani, CEO and Founder of Moment full c06fa98e-0d72-4161-8b45-9268b12bd501 https://share.transistor.fm/s/ec0060db Introducing Aisha Chottani, CEO and founder of Moment! Moment is loaded with adaptogens and mushroom powders, geared toward reducing stress and clearing brain fog, while leaving the bad stuff out of the equation (no caffeine, added sugar, or artificial flavors). Tune in to hear how Aisha absolutely just gets it right.

]]> Introducing Aisha Chottani, CEO and founder of Moment! Moment is loaded with adaptogens and mushroom powders, geared toward reducing stress and clearing brain fog, while leaving the bad stuff out of the equation (no caffeine, added sugar, or artificial flavors). Tune in to hear how Aisha absolutely just gets it right.

]]> Mon, 18 Mar 2024 00:00:00 -0400 Adgile Media Group Adgile Media Group 1804 Introducing Aisha Chottani, CEO and founder of Moment! Moment is loaded with adaptogens and mushroom powders, geared toward reducing stress and clearing brain fog, while leaving the bad stuff out of the equation (no caffeine, added sugar, or artificial flavors). Tune in to hear how Aisha absolutely just gets it right.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E8: Featuring Matt Parry, CEO of The Good Crisp Company! 2 2 8 8 Driving Performance S2E8: Featuring Matt Parry, CEO of The Good Crisp Company! full 17b29ca3-6e08-4472-9a72-431341b5af5e https://share.transistor.fm/s/7e81a1e1 Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!

]]> Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!

]]> Mon, 11 Mar 2024 00:00:00 -0400 Adgile Media Group Adgile Media Group 1294 Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E7: Featuring Natasha Fedor, steering the ship for BelliWelli on the West Coast! 2 2 7 7 Driving Performance S2E7: Featuring Natasha Fedor, steering the ship for BelliWelli on the West Coast! full a73d2274-7b1d-42bf-9f1c-5346b8867536 https://share.transistor.fm/s/04eb391b Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness

]]> Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness

]]> Mon, 04 Mar 2024 00:00:00 -0500 Adgile Media Group Adgile Media Group 1542 Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E6: Featuring Kendall Dickieson, Founder of Flexible Creative and Head of Social at GRAZA! 2 2 6 6 Driving Performance S2E6: Featuring Kendall Dickieson, Founder of Flexible Creative and Head of Social at GRAZA! full 8ef7037a-df70-4f7f-97ba-0cc375c62070 https://share.transistor.fm/s/15b22997 Welcome to the pod, @kendallmary! Kendall, AKA @theflexiblefoodie, is a CPG and DTC social media + influencer marketing consultant with 7 years of experience in the space. She helps brands build communities, content that converts, and teaches them how to create true friendships with their ideal customers. Always a blast chatting with Kendall.

]]> Welcome to the pod, @kendallmary! Kendall, AKA @theflexiblefoodie, is a CPG and DTC social media + influencer marketing consultant with 7 years of experience in the space. She helps brands build communities, content that converts, and teaches them how to create true friendships with their ideal customers. Always a blast chatting with Kendall.

]]> Mon, 26 Feb 2024 00:00:00 -0500 Adgile Media Group Adgile Media Group 1924 Welcome to the pod, @kendallmary! Kendall, AKA @theflexiblefoodie, is a CPG and DTC social media + influencer marketing consultant with 7 years of experience in the space. She helps brands build communities, content that converts, and teaches them how to create true friendships with their ideal customers. Always a blast chatting with Kendall.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E5: Featuring Brian Folmer, Founder of First Look and Distro Box! 2 2 5 5 Driving Performance S2E5: Featuring Brian Folmer, Founder of First Look and Distro Box! full 47016040-239d-4dce-a290-d52e37778538 https://share.transistor.fm/s/8aaeab1d It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.

]]> It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.

]]> Mon, 19 Feb 2024 00:00:00 -0500 Adgile Media Group Adgile Media Group 2163 It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E4: Featuring Rosa Li, founder of Shark Tank favorite Wildwonder! 2 2 4 4 Driving Performance S2E4: Featuring Rosa Li, founder of Shark Tank favorite Wildwonder! full 8df0e740-753e-4c89-bad4-3a831a0978ff https://share.transistor.fm/s/6c57136e We loved talking with @rosalisays, founder of Wild Wonder! They're making wellness accessible by starting with a better drink for gut health and crafting delicious sparkling beverages with kombucha benefits without the vinegary taste or refined sugar. 

]]> We loved talking with @rosalisays, founder of Wild Wonder! They're making wellness accessible by starting with a better drink for gut health and crafting delicious sparkling beverages with kombucha benefits without the vinegary taste or refined sugar. 

]]> Mon, 12 Feb 2024 03:00:00 -0500 Adgile Media Group Adgile Media Group 1943 We loved talking with @rosalisays, founder of Wild Wonder! They're making wellness accessible by starting with a better drink for gut health and crafting delicious sparkling beverages with kombucha benefits without the vinegary taste or refined sugar. 

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E3: Featuring Tom First, the mastermind and CEO behind Culture Pop! 2 2 3 3 Driving Performance S2E3: Featuring Tom First, the mastermind and CEO behind Culture Pop! full 68a4ad33-85e3-490b-91f7-3ad8b3c202aa https://share.transistor.fm/s/94f60051 Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!

]]> Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!

]]> Mon, 05 Feb 2024 07:00:00 -0500 Adgile Media Group Adgile Media Group 2173 Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E2: Featuring Michelle Cordeiro Grant, CEO & co-founder of Gorgie! 2 2 2 2 Driving Performance S2E2: Featuring Michelle Cordeiro Grant, CEO & co-founder of Gorgie! full d2e1a107-101e-4261-bb2c-600617a93880 https://share.transistor.fm/s/d89adb50 Introducing Michelle Cordeiro Grant, CEO & co-founder of Gorgie! She's on a mission to make wellness fun, starting with an awesome, good-for-you energy drink. Previously, she founded Lively, a lifestyle brand acquired for over $100 million. Join us for a chat with this powerhouse!

]]> Introducing Michelle Cordeiro Grant, CEO & co-founder of Gorgie! She's on a mission to make wellness fun, starting with an awesome, good-for-you energy drink. Previously, she founded Lively, a lifestyle brand acquired for over $100 million. Join us for a chat with this powerhouse!

]]> Wed, 31 Jan 2024 10:11:04 -0500 Adgile Media Group Adgile Media Group 1328 Introducing Michelle Cordeiro Grant, CEO & co-founder of Gorgie! She's on a mission to make wellness fun, starting with an awesome, good-for-you energy drink. Previously, she founded Lively, a lifestyle brand acquired for over $100 million. Join us for a chat with this powerhouse!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Driving Performance S2E1: Featuring Eli Weiss - VP of Retention Advocacy at Yotpo! 2 2 1 1 Driving Performance S2E1: Featuring Eli Weiss - VP of Retention Advocacy at Yotpo! full a405789c-9da3-4220-bd59-6f65ee868e53 https://share.transistor.fm/s/1285371d Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!

]]> Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!

]]> Mon, 22 Jan 2024 13:51:01 -0500 Adgile Media Group Adgile Media Group 2083 Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Ep 12: Adgile Media Group Founder Story 1 1 12 12 Ep 12: Adgile Media Group Founder Story full b51a6397-4978-4427-81de-77e4e5ba8c9c https://share.transistor.fm/s/c3db5a65 On the final episode of Driving Performance, you'll meet the cofounders behind this entire thing! Max Flannery and Tom Shea recall the founding story of Adgile and how they're modernizing a traditional media format like out of home! 

]]> On the final episode of Driving Performance, you'll meet the cofounders behind this entire thing! Max Flannery and Tom Shea recall the founding story of Adgile and how they're modernizing a traditional media format like out of home! 

]]> Tue, 05 Sep 2023 17:04:31 -0400 Adgile Media Group Adgile Media Group 3149 On the final episode of Driving Performance, you'll meet the cofounders behind this entire thing! Max Flannery and Tom Shea recall the founding story of Adgile and how they're modernizing a traditional media format like out of home! 

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Ep 11: Good Peeps x Chomps 1 1 11 11 Ep 11: Good Peeps x Chomps full cc0a6a08-418c-4726-b6e8-2398b5ae3983 https://share.transistor.fm/s/36472356 On this episode of Driving Performance, we're sitting down with 2 marketing pros to discuss the ins and outs of CPG marketing for retail & online. 

Shray Joshi is the founder and CEO of Good Peeps, an agency that helps scale & build the brands in your fridge and pantry including Chomps!

Stacey Hartnett is the VP of ecommerce and marketing at Chomps, a better-for-you meat snack sold at major retailers like Whole Foods and Trader Joe's and online at Amazon, Thrive Market,  and Chomps.com. 


]]> On this episode of Driving Performance, we're sitting down with 2 marketing pros to discuss the ins and outs of CPG marketing for retail & online. 

Shray Joshi is the founder and CEO of Good Peeps, an agency that helps scale & build the brands in your fridge and pantry including Chomps!

Stacey Hartnett is the VP of ecommerce and marketing at Chomps, a better-for-you meat snack sold at major retailers like Whole Foods and Trader Joe's and online at Amazon, Thrive Market,  and Chomps.com. 


]]> Mon, 28 Aug 2023 18:30:44 -0400 Adgile Media Group Adgile Media Group 4960 On this episode of Driving Performance, we're sitting down with 2 marketing pros to discuss the ins and outs of CPG marketing for retail & online. 

Shray Joshi is the founder and CEO of Good Peeps, an agency that helps scale & build the brands in your fridge and pantry including Chomps!

Stacey Hartnett is the VP of ecommerce and marketing at Chomps, a better-for-you meat snack sold at major retailers like Whole Foods and Trader Joe's and online at Amazon, Thrive Market,  and Chomps.com. 


]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Ep 10: Huron x Maude 1 1 10 10 Ep 10: Huron x Maude full 1bdf38aa-25fb-4d87-b746-2a1c3d07635d https://share.transistor.fm/s/a8fd54d1 Crushing taboos, killing it on Amazon, and creating products that form rituals. These are just some of the topics that we discuss with Matt Mullenax of Huron, a cutting-edge men's grooming and body care company, and Éva Goicochea of  Maude, a revolutionary brand redefining sexual wellness.

Join us on this episode of Driving Performance where we explore how Matt and Éva are redefining the wellness category and self-care rituals with products that empower people. 

]]> Crushing taboos, killing it on Amazon, and creating products that form rituals. These are just some of the topics that we discuss with Matt Mullenax of Huron, a cutting-edge men's grooming and body care company, and Éva Goicochea of  Maude, a revolutionary brand redefining sexual wellness.

Join us on this episode of Driving Performance where we explore how Matt and Éva are redefining the wellness category and self-care rituals with products that empower people. 

]]> Tue, 22 Aug 2023 09:43:45 -0400 Adgile Media Group Adgile Media Group 4008 Crushing taboos, killing it on Amazon, and creating products that form rituals. These are just some of the topics that we discuss with Matt Mullenax of Huron, a cutting-edge men's grooming and body care company, and Éva Goicochea of  Maude, a revolutionary brand redefining sexual wellness.

Join us on this episode of Driving Performance where we explore how Matt and Éva are redefining the wellness category and self-care rituals with products that empower people. 

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Ep 9: Doris Dev x Canopy 1 1 9 9 Ep 9: Doris Dev x Canopy full 7a480e14-d2e0-4b6f-b05f-29c2e01166b9 https://share.transistor.fm/s/20c87165 Buckle up for episode 9 of Driving Performance. We're joined by Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guy at Canopy, and Justin Seidenfeld, the co-founder & CEO of Canopy and Doris Dev.  

Doris Dev is a product development studio that's developed products for some of the most trendy brands like MSCHF, Magic Spoon, Soft Services, and more.   

Justin and Mike join us to discuss the art of building consumer products and how they've made Doris Dev and Canopy a household name. 

]]> Buckle up for episode 9 of Driving Performance. We're joined by Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guy at Canopy, and Justin Seidenfeld, the co-founder & CEO of Canopy and Doris Dev.  

Doris Dev is a product development studio that's developed products for some of the most trendy brands like MSCHF, Magic Spoon, Soft Services, and more.   

Justin and Mike join us to discuss the art of building consumer products and how they've made Doris Dev and Canopy a household name. 

]]> Mon, 14 Aug 2023 14:41:59 -0400 Adgile Media Group Adgile Media Group 5398 Buckle up for episode 9 of Driving Performance. We're joined by Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guy at Canopy, and Justin Seidenfeld, the co-founder & CEO of Canopy and Doris Dev.  

Doris Dev is a product development studio that's developed products for some of the most trendy brands like MSCHF, Magic Spoon, Soft Services, and more.   

Justin and Mike join us to discuss the art of building consumer products and how they've made Doris Dev and Canopy a household name. 

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Episode 8: Graza x Rind 1 1 8 8 Episode 8: Graza x Rind full e607a3a8-9c97-4de4-8ff5-ed497f62e417 https://share.transistor.fm/s/68e392ec Cruise down the streets of Manhattan with two CPG founders who dish it all. One's a staple in Kim Kardashian's pantry and the other one has made headlines in WSJ for the classiest apology of all time! We're joined by Allen Dushi and Matt Weiss on the pod to talk retail, marketing, and making a product that even the pickiest eaters love!

Allen Dushi is the cofounder of Graza, an olive oil company that's been recognized for its INCREDIBLE marketing and becoming popular with modern-day food royalty like Molly Baz.  

Matt Weiss is the founder of RIND, a tasty and healthy dehydrated fruit snack. RIND has gained popularity not just for being a mindful snack (Kim Kardashian likes their Coco Melon) but also for being an easy way to up your cocktail aesthetic!

]]> Cruise down the streets of Manhattan with two CPG founders who dish it all. One's a staple in Kim Kardashian's pantry and the other one has made headlines in WSJ for the classiest apology of all time! We're joined by Allen Dushi and Matt Weiss on the pod to talk retail, marketing, and making a product that even the pickiest eaters love!

Allen Dushi is the cofounder of Graza, an olive oil company that's been recognized for its INCREDIBLE marketing and becoming popular with modern-day food royalty like Molly Baz.  

Matt Weiss is the founder of RIND, a tasty and healthy dehydrated fruit snack. RIND has gained popularity not just for being a mindful snack (Kim Kardashian likes their Coco Melon) but also for being an easy way to up your cocktail aesthetic!

]]> Mon, 07 Aug 2023 13:27:44 -0400 Adgile Media Group Adgile Media Group 5202 Cruise down the streets of Manhattan with two CPG founders who dish it all. One's a staple in Kim Kardashian's pantry and the other one has made headlines in WSJ for the classiest apology of all time! We're joined by Allen Dushi and Matt Weiss on the pod to talk retail, marketing, and making a product that even the pickiest eaters love!

Allen Dushi is the cofounder of Graza, an olive oil company that's been recognized for its INCREDIBLE marketing and becoming popular with modern-day food royalty like Molly Baz.  

Matt Weiss is the founder of RIND, a tasty and healthy dehydrated fruit snack. RIND has gained popularity not just for being a mindful snack (Kim Kardashian likes their Coco Melon) but also for being an easy way to up your cocktail aesthetic!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Episode 7: Mid Day Squares x Endeavor 1 1 7 7 Episode 7: Mid Day Squares x Endeavor full 368fa7a4-9560-4578-a294-a119779b2d14 https://share.transistor.fm/s/430f5402 Jake Karls from Mid Day Squares and Mackenzie Connolly from Endeavor discuss how leveraging the power of celebrity and entertainment can make or break a brand. 

]]> Jake Karls from Mid Day Squares and Mackenzie Connolly from Endeavor discuss how leveraging the power of celebrity and entertainment can make or break a brand. 

]]> Mon, 31 Jul 2023 12:14:13 -0400 Adgile Media Group Adgile Media Group 4072 Jake Karls from Mid Day Squares and Mackenzie Connolly from Endeavor discuss how leveraging the power of celebrity and entertainment can make or break a brand. 

]]> CPG, entertainment, reality shows, celebrity, brands No Tom Shea Episode 6: RUBY x Belgian Boys 1 1 6 6 Episode 6: RUBY x Belgian Boys full cbd910d5-d981-4a5f-a1e4-1e5a6e46d39b https://share.transistor.fm/s/d61bbc52 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Anouck Gotlib & Noah Wunsch.


Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is on a mission to create whole-ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. Anouck leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people's lives.


Noah Wunsch is the founder of RUBY. Ruby is a brand of organic, zero-sugar fair-trade hibiscus water. The line of drinks is a refreshing option that sits between the description of functional water and plant water. It is the first Hibiscus-only Hibiscus water and delivers great health and taste components.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Anouck Gotlib & Noah Wunsch.


Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is on a mission to create whole-ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. Anouck leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people's lives.


Noah Wunsch is the founder of RUBY. Ruby is a brand of organic, zero-sugar fair-trade hibiscus water. The line of drinks is a refreshing option that sits between the description of functional water and plant water. It is the first Hibiscus-only Hibiscus water and delivers great health and taste components.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Mon, 24 Jul 2023 09:00:00 -0400 Adgile Media Group Adgile Media Group 4915 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Anouck Gotlib & Noah Wunsch.


Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is on a mission to create whole-ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. Anouck leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people's lives.


Noah Wunsch is the founder of RUBY. Ruby is a brand of organic, zero-sugar fair-trade hibiscus water. The line of drinks is a refreshing option that sits between the description of functional water and plant water. It is the first Hibiscus-only Hibiscus water and delivers great health and taste components.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Anouck Gotlib Noah Wunsch Episode 5: Omsom & Pattern 1 1 5 5 Episode 5: Omsom & Pattern full 50685e69-f3dd-4534-a467-93d50e960727 https://share.transistor.fm/s/cb57f71d Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Kim Pham & Emmett Shine.


Kim Pham is the co-founder of Omsom proud, loud Asian food brand reclaiming + celebrating the multitudes of Asian flavors + stories so often diluted in the mainstream. Omsom partners with iconic Asian chefs + sources the best ingredients to craft delicious rip-and-pour sauce packets that combine specialty seasonings, aromatics, citruses, and oils needed to cook restaurant-quality Asian dishes

Emmett Shine is the co-founder & executive creative director of Pattern Brands. Pattern Brands, brought to you by the team that was formerly Gin Lane, acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel. Pattern Brands has gone on to raise $100MM in venture funding, and the team owns and operates 7 brands and are actively expanding our portfolio across the home goods space.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Kim Pham & Emmett Shine.


Kim Pham is the co-founder of Omsom proud, loud Asian food brand reclaiming + celebrating the multitudes of Asian flavors + stories so often diluted in the mainstream. Omsom partners with iconic Asian chefs + sources the best ingredients to craft delicious rip-and-pour sauce packets that combine specialty seasonings, aromatics, citruses, and oils needed to cook restaurant-quality Asian dishes

Emmett Shine is the co-founder & executive creative director of Pattern Brands. Pattern Brands, brought to you by the team that was formerly Gin Lane, acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel. Pattern Brands has gone on to raise $100MM in venture funding, and the team owns and operates 7 brands and are actively expanding our portfolio across the home goods space.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Mon, 17 Jul 2023 09:27:55 -0400 Adgile Media Group Adgile Media Group 5353 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Kim Pham & Emmett Shine.


Kim Pham is the co-founder of Omsom proud, loud Asian food brand reclaiming + celebrating the multitudes of Asian flavors + stories so often diluted in the mainstream. Omsom partners with iconic Asian chefs + sources the best ingredients to craft delicious rip-and-pour sauce packets that combine specialty seasonings, aromatics, citruses, and oils needed to cook restaurant-quality Asian dishes

Emmett Shine is the co-founder & executive creative director of Pattern Brands. Pattern Brands, brought to you by the team that was formerly Gin Lane, acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel. Pattern Brands has gone on to raise $100MM in venture funding, and the team owns and operates 7 brands and are actively expanding our portfolio across the home goods space.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Kim Pham Emmett Shine Episode 4: Sanzo & Noonbrew 1 1 4 4 Episode 4: Sanzo & Noonbrew full 05761eb3-29b9-4e6b-bfd8-760b4ca68fe8 https://share.transistor.fm/s/bd276692 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandro Roco and Andrew Case.


Sandro is the founder & CEO is the first Asian-inspired sparkling water brand born to celebrate high-quality Asian flavors that for decades have been masked by added sugars. Sanzo delivers beverages bridging the gap between beloved flavors representing Asian culture (over 60% of the global population) & the clean, modern labels found in mainstream American grocery stores. Each can of Sanzo is made with real fruit and zero added sugar, artificial, or natural flavors—a complex yet refreshing antidote to sugary and preservative-heavy labels of legacy Asian and American brands.


Andrew is the co-founder & CEO of NoonBrew, a superfoods tea brand that’s the best drink for the afternoon slump. It’s made with 19 superfoods that increase calm energy, focus, sleep, and digestion. It was made in partnership (who also happens to Andrew’s co-founder, Allan Shen's father) Dr. Shen, one of the top herbalists in SF!  Since its founding in 2021, they’ve sold over 150K packages of tea and recently launched single-serving sachets!


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandro Roco and Andrew Case.


Sandro is the founder & CEO is the first Asian-inspired sparkling water brand born to celebrate high-quality Asian flavors that for decades have been masked by added sugars. Sanzo delivers beverages bridging the gap between beloved flavors representing Asian culture (over 60% of the global population) & the clean, modern labels found in mainstream American grocery stores. Each can of Sanzo is made with real fruit and zero added sugar, artificial, or natural flavors—a complex yet refreshing antidote to sugary and preservative-heavy labels of legacy Asian and American brands.


Andrew is the co-founder & CEO of NoonBrew, a superfoods tea brand that’s the best drink for the afternoon slump. It’s made with 19 superfoods that increase calm energy, focus, sleep, and digestion. It was made in partnership (who also happens to Andrew’s co-founder, Allan Shen's father) Dr. Shen, one of the top herbalists in SF!  Since its founding in 2021, they’ve sold over 150K packages of tea and recently launched single-serving sachets!


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Mon, 10 Jul 2023 09:00:00 -0400 Adgile Media Group Adgile Media Group 4229 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandro Roco and Andrew Case.


Sandro is the founder & CEO is the first Asian-inspired sparkling water brand born to celebrate high-quality Asian flavors that for decades have been masked by added sugars. Sanzo delivers beverages bridging the gap between beloved flavors representing Asian culture (over 60% of the global population) & the clean, modern labels found in mainstream American grocery stores. Each can of Sanzo is made with real fruit and zero added sugar, artificial, or natural flavors—a complex yet refreshing antidote to sugary and preservative-heavy labels of legacy Asian and American brands.


Andrew is the co-founder & CEO of NoonBrew, a superfoods tea brand that’s the best drink for the afternoon slump. It’s made with 19 superfoods that increase calm energy, focus, sleep, and digestion. It was made in partnership (who also happens to Andrew’s co-founder, Allan Shen's father) Dr. Shen, one of the top herbalists in SF!  Since its founding in 2021, they’ve sold over 150K packages of tea and recently launched single-serving sachets!


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Sandro Roco Andrew Case Episode 3: NOPALERA x Tower28 1 1 3 3 Episode 3: NOPALERA x Tower28 full df303e83-8dbc-4e54-bd42-7123bcc41031 https://share.transistor.fm/s/6670924f Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandra Velasquez and Amy Liu. 


Sandra is the CEO and Founder of Nopalera. Nopalera is Mexican Botanicals for Bath & Body that celebrates and elevates Latin culture. The brand takes inspiration from the nopal (prickly pear cactus) - an ancient symbol of Mexican culture- for its resilience and versatility. Nopalera is leading the Brownspace Opportunity with its iconic culture-forward branding that speaks to the overlooked Latin clean beauty consumer. 


Amy is the CEO and founder of Tower 28. Tower 28 is a clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia, products are bold, playful, and accessible. With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, and rigorously dermatologist-tested.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandra Velasquez and Amy Liu. 


Sandra is the CEO and Founder of Nopalera. Nopalera is Mexican Botanicals for Bath & Body that celebrates and elevates Latin culture. The brand takes inspiration from the nopal (prickly pear cactus) - an ancient symbol of Mexican culture- for its resilience and versatility. Nopalera is leading the Brownspace Opportunity with its iconic culture-forward branding that speaks to the overlooked Latin clean beauty consumer. 


Amy is the CEO and founder of Tower 28. Tower 28 is a clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia, products are bold, playful, and accessible. With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, and rigorously dermatologist-tested.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Wed, 05 Jul 2023 11:23:05 -0400 Adgile Media Group Adgile Media Group 5021 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandra Velasquez and Amy Liu. 


Sandra is the CEO and Founder of Nopalera. Nopalera is Mexican Botanicals for Bath & Body that celebrates and elevates Latin culture. The brand takes inspiration from the nopal (prickly pear cactus) - an ancient symbol of Mexican culture- for its resilience and versatility. Nopalera is leading the Brownspace Opportunity with its iconic culture-forward branding that speaks to the overlooked Latin clean beauty consumer. 


Amy is the CEO and founder of Tower 28. Tower 28 is a clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia, products are bold, playful, and accessible. With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, and rigorously dermatologist-tested.


Tune in now to hear their insights on building, marketing, and creating successful brands.


To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!


To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Sandra Velasquez Amy Liu Episode 2: Obvi & Crossnet 1 1 2 2 Episode 2: Obvi & Crossnet full 8a80c87e-e84d-4b3c-b344-9430925bb55c https://share.transistor.fm/s/497b5d1b Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ron Shah and Chris Meade.

Ron is the CEO and co-founder of Obvi, the obvious choice for women's health reimagined to actually taste delicious. He's also the host of the Chew on This Podcast with his co-founder Ash.

Chris is the co-founder of CROSSNET the world's first four-way volleyball game. Their signature four-way net is now available for volleyball, pickleball, soccer, and the pool!

Tune in now to hear their insights on building, marketing, and creating successful brands.

To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!

To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ron Shah and Chris Meade.

Ron is the CEO and co-founder of Obvi, the obvious choice for women's health reimagined to actually taste delicious. He's also the host of the Chew on This Podcast with his co-founder Ash.

Chris is the co-founder of CROSSNET the world's first four-way volleyball game. Their signature four-way net is now available for volleyball, pickleball, soccer, and the pool!

Tune in now to hear their insights on building, marketing, and creating successful brands.

To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!

To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> Mon, 26 Jun 2023 09:41:28 -0400 Adgile Media Group Adgile Media Group 4604 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ron Shah and Chris Meade.

Ron is the CEO and co-founder of Obvi, the obvious choice for women's health reimagined to actually taste delicious. He's also the host of the Chew on This Podcast with his co-founder Ash.

Chris is the co-founder of CROSSNET the world's first four-way volleyball game. Their signature four-way net is now available for volleyball, pickleball, soccer, and the pool!

Tune in now to hear their insights on building, marketing, and creating successful brands.

To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!

To learn more about our sponsor, ShipBob, please visit shipbob.com

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Ron Shah Chris Meade Episode 1: SERHANT. & Sharma Brands 1 1 1 1 Episode 1: SERHANT. & Sharma Brands full 6cca4130-3b72-4b5b-85da-c99d69bc00ef https://share.transistor.fm/s/30ec2cd6 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ryan Serhant and Nik Sharma.

Ryan is CEO, and founder of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform. He's also a bestselling author and producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant.

Nik is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more.

Tune in now to hear their insights on building, marketing, and creating successful brands!

Visit shipbob.com to learn more about our sponsor. 

]]> Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ryan Serhant and Nik Sharma.

Ryan is CEO, and founder of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform. He's also a bestselling author and producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant.

Nik is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more.

Tune in now to hear their insights on building, marketing, and creating successful brands!

Visit shipbob.com to learn more about our sponsor. 

]]> Mon, 19 Jun 2023 12:30:00 -0400 Adgile Media Group Adgile Media Group 3233 Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ryan Serhant and Nik Sharma.

Ryan is CEO, and founder of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform. He's also a bestselling author and producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant.

Nik is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more.

Tune in now to hear their insights on building, marketing, and creating successful brands!

Visit shipbob.com to learn more about our sponsor. 

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea Nik Sharma Ryan Serhant Driving Performance Trailer 1 1 Driving Performance Trailer trailer 6fe29160-1acc-4466-adfe-2f8cbe178d28 https://share.transistor.fm/s/a30e06c2 Welcome to Driving Performance, brought to you by Adgile Media Group and sponsored by Shipbob! Adgile is the leading out-of-home data-driven advertising company bringing the attribution elements that made digital advertising so popular to the real world. This podcast brings you on the road to success with some of the best founders, operators, and investors across CPG. Tune in now!

]]> Welcome to Driving Performance, brought to you by Adgile Media Group and sponsored by Shipbob! Adgile is the leading out-of-home data-driven advertising company bringing the attribution elements that made digital advertising so popular to the real world. This podcast brings you on the road to success with some of the best founders, operators, and investors across CPG. Tune in now!

]]> Thu, 08 Jun 2023 11:13:36 -0400 Adgile Media Group Adgile Media Group 60 Welcome to Driving Performance, brought to you by Adgile Media Group and sponsored by Shipbob! Adgile is the leading out-of-home data-driven advertising company bringing the attribution elements that made digital advertising so popular to the real world. This podcast brings you on the road to success with some of the best founders, operators, and investors across CPG. Tune in now!

]]> advertising, startups, CPG, food & beverage, marketing, out of home advertising, trucks, investing, running a business, snacks, supplements, consumer brands, branding No Tom Shea