This system has helped shops generate:

• 60+ builder opportunities in 90 days
• $3M–$4M in project pipelines
• Millions in recurring design-build relationships

And the best part?

Once the system is set up, much of it runs automatically in the background while you focus on delivering great work.

If you want to stop depending on a few contractors and start building a predictable pipeline of design-build projects, this episode will show you exactly where to start.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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After working with 50+ stone, tile, and flooring companies, we’ve found something important:

Most hiring problems aren’t talent problems.
They’re systems problems.

In this episode, I break down:

• The 3 hiring mistakes that sabotage you before you even start
 • Why hiring out of desperation almost guarantees failure
 • How to proactively attract stronger candidates
 • How to filter, vet, test, and validate candidates properly

If you’re tired of being the bottleneck…

If you feel like good people are impossible to find…

Or if you’re done wasting time and money on the wrong hires…

This episode will give you a clear framework to build and develop top talent — instead of hoping you find it.

Want help installing your hiring system?  You can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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In this update, Logan goes deeper into the part most people skip: the failures, the blind spots, the leadership mistakes, and the personal rock-bottom moments that forced real change.

You’ll hear how he went from “whip-cracking task master” leadership to servant leadership… and how that internal shift translated into external results: a massive revenue jump (from the $500K range to roughly $1.8M), a team that can run without him, and the ability to take a full week off with no fires to put out.

This episode is about what it actually takes to turn your business into a tool for freedom, not an obligation that owns you.

In this conversation, we cover:

• Toxic leadership habits Logan had to confront
• The mindset + systems shift that created momentum without “more chaos”
• How Logan thinks about growth, delegation, and building a career path for his team

If you’re a business owner who wants growth and freedom… this one will hit.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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In today’s episode of the Driven for Growth Podcast, I sit down with Jason Laskey, our Strategic Growth Advisor for the stone and flooring divisions. Jason has spent years inside high-output stone operations, including helping scale a shop from one saw, one router, and nine guys producing ~600 sq ft/week to 50 employees, multiple saws/routers, an inline, and ~$20M/year in revenue.

Together, we break down the three “hidden” profit leaks that quietly drain margin in most countertop shops:

• Payroll & overhead (and how shops misjudge true labor cost vs. output)

• Inventory management (the “death by a thousand cuts” that destroys cash and margins)

• Production rate & throughput (why not knowing your real output wrecks pricing and scheduling)

We also get into the real reason these issues don’t get fixed: most owners and managers are so focused on getting jobs out the door that they don’t have a clean, simple way to measure what matters—and that creates expensive blind spots.

If you’re ready to stop leaking profit and start running a tighter, more predictable shop, this one will hit home. 

Want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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Jennifer opens up about:

• Starting Farmhouse Stone as a one-woman operation
• What explosive growth actually feels like when volume outpaces structure
• How reclaiming ownership of her time and energy has been life changing
• The systems, communication protocols, and playbooks that gave her breathing room again

This episode is especially relevant if you:

• Are doing $3M–$15M+ and feel constant pressure
• Feel successful on paper but overwhelmed in real life
• Know something has to change, but don’t know where to start

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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It’s a candid conversation about:

• Why scaling without systems creates chaos instead of freedom
• How Driven for Growth evolved 
• Why most owners hit a growth ceiling even after revenue increases
• How freedom, identity, leadership, and execution are deeply connected

If you’re a surface industry business owner who feels:

• Stuck in the day-to-day
• Trapped by your own success
• Unsure whether “more growth” will actually make things better

…this episode will give you clarity on why that happens—and what a different path forward can look like.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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Mike shares what it was like stepping into the family business, the hardest parts of managing a shop, and the turning point that pushed him to start building systems instead of trying to do everything himself. He also opens up about where he sees the stone industry heading, and why he’s positioning his company toward higher-end, more complex work as competition rises.

You’ll hear Mike walk through his experience installing the B2B marketing machine, building a real prospecting database, and discovering there were far more opportunities in his market than he imagined. He also talks about buying back his time, delegating more, and beginning the process of capturing playbooks so the business can scale without leaning so heavily on him.

If you’re a stone, tile, or countertop shop owner trying to break out of the “do-everything” cycle, Mike’s story will give you a grounded look at what it takes to gain control, build consistency, and grow with confidence.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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In this Hot Seat Session, Wes and I unpack why so many successful surface business owners end up stuck in firefighter mode and feeling like the “default system” holding everything together, and what to do about it.

In this episode, we cover:

• The Owner Overload Loop and why growth often makes your life harder, not easier

• Why “sales solves all” breaks down in complex surface businesses

• How to map your business engine and turn it into playbooks your team can actually follow

• The Decision Matrix tool that helped one owner cut 70% of team questions overnight

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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Logan went from a feast-or-famine operator, burnt out and stuck in hero mode, to leading a stable, fast-growing hardwood company that doubled revenue in under a year.

We unpack the mindset shifts, systems, and leadership habits that moved him from reactive chaos to a business that can grow without pulling him back into the field.

In this episode, we cover:

• How Logan doubled revenue from $560K to $1.1M in 10 months
• Breaking the feast-or-famine cycle for good
• Reclaiming time and stepping out of the day-to-day
• Building crews, a sales engine, and a reliable B2B pipeline
• The leadership habits that changed his life at home and at work

If you’re stuck running the whole business yourself and want to hear what real transformation looks like, this is a must-listen.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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We also break down the difference between order takers and true salespeople, what systems your team needs to perform, and why so many busy shops still struggle with profit and growth ceilings. Short, raw, and directly from the trenches with surface pros.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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But culture isn’t what you say, it’s what your team believes.

In this episode, I break down the three hidden layers that actually shape your company culture using a simple framework:

• What Your Team Sees – the behaviors, routines, and habits that define your day-to-day
• What You Say vs. What You Do – the credibility gaps that quietly kill trust
• What They Really Believe – the unspoken rules your team operates by

You’ll learn how to uncover the real beliefs driving your business, and how to replace toxic ones with a culture that drives performance, not just good vibes.

This episode falls under the Clarity & Culture system inside the Growth Engine, because once you reclaim your time, the next step is building a culture that multiplies results.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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We talked about his experience inside the 90-Day Growth Engine Program™ and the results he’s created since joining.

John also shared stories from his early days in business. He started as a one-man show, with a Blue Ripper, a tilt table, and a forklift with no brakes!

Other shops called him “the caveman” and said he wouldn’t make it.

He proved them wrong.

Today, The Granite Shop is a multiple 7-figure business.

More importantly, John has built a team that can run the show without him.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/justinxshaw/game-plan

Free Training — Watch Here

Visit Our Website

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More questions.
More issues.
More fires to put out.

That’s where John from The Granite Shop was when he joined the 90-Day Growth Engine Program™

He had already built a solid operation and some freedom, but he wanted to protect it while scaling to the next level.

In just 90 days, John cut 70% of the daily demands on him and turned $1,000 in ad spend into over $100,000 in new projects — all while keeping his time and focus intact.

Here’s exactly how he did it, system by system:

Inside This Episode:

• Leadership Engine: How John used the Decision Matrix Tool to eliminate 70% of the daily questions coming his way (overnight!)

• Sales Engine: The 4Ps framework that turned random opportunities into a consistent, trackable sales process

• Marketing Machine: How $1K in Meta ads turned into $100K in new projects by knowing his numbers

• Conversion Content Formula: The simple social media shift that generated 40 projects in 4–6 weeks

If you’ve ever felt like growth just means more pressure on you, this story will hit home.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/justinxshaw/game-plan

Free Training — Watch Here

Visit Our Website

Follow Justin Shaw on Instagram

At this level, your business is doing well on paper. You’ve got people, processes, and revenue, but growth has stalled. The cracks are showing in quality, communication, and margins. You’re busy, but not actually moving forward.

In this episode, Justin breaks down why businesses plateau after rapid growth, and how to push through by installing three advanced systems from the Growth Engine™ — our Company OS, Leadership Engine, and Sales Engine.

You’ll learn:

• How to map your Core Business Engine so your team can perform with precision
• How to measure what matters and lead through scorecards and outcomes, not micromanagement
• How to evolve your sales and marketing systems so growth becomes controllable and predictable

If you’ve scaled successfully but feel stuck at your current level — this episode will show you what’s missing and how to break through the ceiling without breaking yourself.

Listen now, and when you’re ready to install these systems inside your business, head to DrivenForGrowth.co

In this episode, Justin Shaw shares a 5-step playbook to break free, buy back your time, and start building a team-run business that doesn’t stall every time you step away.

Free Training — Watch Here

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Too many surface industry businesses find themselves stuck in what I call the Survival Stage Spiral.

In this episode, the first of our Three Stages of Stuck mini-series, I break down:

• The 10 biggest mistakes that keep surface businesses trapped in feast-or-famine cycles

• Why even $3M–$5M shops still get stuck here

• The case study of a $3M company that tripled revenue but couldn’t escape survival until they made critical shifts

• The first steps you can take to stabilize demand and finally get control of your cash flow

If you’ve ever felt like you’re just one bad month away from the edge, this episode will show you why—and what to do about it.

Free Training — Watch Here

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Too many surface pros in stone, tile, flooring and remodeling feel like they’re dragging their team instead of being supported by one.

Here’s the truth: you don’t just need systems… you need leaders.

That’s where the Leadership Engine comes in. It’s not about more checklists or dashboards — it’s about building people who carry the business forward with you.

In this episode, you’ll learn how to:

1. Run high-impact meetings that make leaders, not passengers
2. Build scorecards that create ownership instead of oversight
3. Use outcome ownership frameworks to eliminate hand-holding
4. Develop real leaders through coaching, feedback, and responsibility

By the end, you’ll know how to stop dragging your team — and start developing a bench of leaders who drive results even when you’re not in the room.

Free Training — Watch Here

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We break down the Company OS — one of the 7 core systems in our Growth Engine framework — and show you how to build the communication, execution, and performance systems that keep jobs on track, clients updated, and your team accountable.

Learn how to stop firefighting and start running your business like a well-oiled machine.

Free Training — Watch Here

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Tired of the feast-or-famine cycle?

If your surface business slows down every few months and you're relying on word-of-mouth or referrals to stay afloat — it’s time to fix that.

In this episode, we break down how to build a real Marketing Machine that consistently attracts high-quality residential and contractor clients… without discounting your prices.

You’ll learn:

• The keys to building a legitimate marketing system
• How to install a predictable lead gen engine that drives sales every week
• The right channels and strategies to use for your business

Free Training — Watch Here

Visit Our Website

Follow Justin Shaw on Instagram

The truth? You’re not short on opportunity.

You’re leaking revenue every single day.

In this episode, we’ll show you how to stop chasing cold leads and start closing the warm ones already in your pipeline.

You’ll learn:

• The 4Ps of a Sales Engine that actually converts

• Why most surface pros lose 30–50% of deals before they even quote

• How to fix broken follow-up, pipeline tracking, and poor close rates

• The exact metrics you should track to unlock hidden profit — without a single new lead

This episode is part of our Growth Engine Series — covering the 7 systems every surface business needs to scale with confidence.

Want help crafting your competitive edge? Join the Waitlist for the Growth Engine Program:
👉 https://calendly.com/justinxshaw/program-waitlist

To learn more or for tools, frameworks, and next steps, visit
👉 https://drivenforgrowth.com

If you run a countertop, flooring, tile, or remodeling business — and you're constantly competing on price — you don’t have a sales problem. You have a positioning problem.

In this episode, you’ll learn how to build a competitive advantage that attracts the right clients, allows you to charge premium rates, and keeps your crews busy without killing your margins.

Inside this episode:

• The most common trap that keeps surface pros stuck in price wars

• How to specialize to stand out in your local market

• What actually makes you the obvious choice — and how to prove it

• Why your positioning needs to shape operations, not just your marketing

This episode is part of our Growth Engine Series — covering the 7 systems every surface business needs to scale with confidence.

Want help crafting your competitive edge? Join the Waitlist for the Growth Engine Program:
👉 https://calendly.com/justinxshaw/program-waitlist

To learn more or for tools, frameworks, and next steps, visit
👉 https://drivenforgrowth.com

Most surface pros think it’s a leadership or people problem.

But it’s not.

It’s a vision problem—and without real vision, culture falls flat and the business stays stuck.

In this episode, you’ll learn:

• Why vague goals and task lists aren’t vision

• How to define a clear, actionable direction your team can rally behind

• How vision shapes behavior, decision-making, and true ownership

• A simple exercise to clarify your next 90-day plan and shift out of the day-to-day grind

This episode is part of our Growth Engine Series — covering the 7 systems every surface business needs to scale with confidence.

Whether you run a countertop, flooring, tile, or supply business—this is how you stop being the bottleneck and start leading with clarity and confidence.

Want help mapping it out? Join the Waitlist for the Growth Engine Program:
👉 https://calendly.com/justinxshaw/program-waitlist

To learn more or for tools, frameworks, and next steps, visit
👉 https://drivenforgrowth.com

You’re not alone. Most surface industry owners get stuck in the weeds because they’re missing the systems, structure, and support to truly scale.

In this episode, we break down how to shift from overworked operator to strategic leader by:

• Building your business for freedom first
  
  
• Creating a clear, executable plan (not just vague goals)

• Stacking the right systems in the right order

We’ll also walk through the Owner Overload Loop — and how to escape it by systemizing your operation, delegating effectively, and taking back control.

Whether you’re a fabricator, installer, or supplier trying to scale past $1M, $5M, or even $10M — this is your blueprint to sustainable, systemized growth.

This episode is part of our Growth Engine Series — covering the 7 systems every surface business needs to scale with confidence.

Want help implementing this? Join the Waitlist for the next round of our Growth Engine Program:
👉  https://calendly.com/justinxshaw/program-waitlist

To learn more or for tools, frameworks, and next steps, visit
👉 https://drivenforgrowth.com

You’re not alone. Most surface pros plateau because they’re missing the 7 core systems that create scalable growth.

In this episode, I walk you through the Growth Engine™ — a proven 7-system model designed to help you:

• Get out of daily operations

• Align your team and culture

• Generate demand without relying on referrals

• Build predictable sales and profits

• Install the structure to scale without burnout

You’ll learn why so many owners stay stuck—and exactly how to build a business that runs without you.

This episode kicks off our Growth Engine Series — covering the 7 systems every surface business needs to scale with confidence.

Want help implementing these systems? Join the Waitlist for the next round of our Growth Engine Program:
👉 https://calendly.com/justinxshaw/program-waitlist

To learn more or for tools, frameworks, and next steps, visit
👉 https://drivenforgrowth.com