Dog Whistle Branding Transistor (https://transistor.fm) https://feeds.transistor.fm/dog-whistle-branding Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy! IRONBOUND Media 308019ab-0be7-5cb9-a49a-928bc6ac0bfd no Dog Whistle Branding Trailer en Wed, 15 May 2024 00:00:08 -0400 Tue, 02 Dec 2025 18:05:48 -0500 https://www.dogwhistlebranding.com/ https://img.transistor.fm/vBbvibxZVffVs1ZkQ2GVSairZrR4Mj8IQe98TRM7YAk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIzOTI0LzE3MTEw/Mjc0NzQtYXJ0d29y/ay5qcGc.jpg Dog Whistle Branding https://www.dogwhistlebranding.com/ episodic IRONBOUND Media, IRON Mike Steadman Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy! Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur IRONBOUND Media No Yes What To Do When Design Is The Bottleneck 105 105 What To Do When Design Is The Bottleneck full 85ec2ee9-628b-406d-a5f2-80df61e957b8 https://share.transistor.fm/s/b3f71843 What happens when design is the bottleneck? 


You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. 


This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward. 

Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> What happens when design is the bottleneck? 


You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. 


This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward. 

Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 15 May 2024 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1685 What happens when design is the bottleneck? 


You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. 


This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward. 

Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan 104 104 Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan full 440d54de-da62-42f6-bb97-b255f1643b26 https://share.transistor.fm/s/c3ecde0f When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.  I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.  


A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Check out Allan’s latest book here: https://leanmarketing.com/

]]> When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.  I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.  


A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Check out Allan’s latest book here: https://leanmarketing.com/

]]> Wed, 08 May 2024 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3030 When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.  I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.  


A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Check out Allan’s latest book here: https://leanmarketing.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media 103 103 Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media full 3f451378-575b-4ffa-aa60-1c8fae1783ed https://share.transistor.fm/s/fe31dffa How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers.

One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them.

Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Guardian Revival here: https://www.guardianrevival.org/

]]> How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers.

One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them.

Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Guardian Revival here: https://www.guardianrevival.org/

]]> Wed, 24 Apr 2024 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1960 How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers.

One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them.

Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Guardian Revival here: https://www.guardianrevival.org/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Innovate or Die 102 102 Innovate or Die full ee6267a8-1822-43c3-8185-19c259985530 https://share.transistor.fm/s/0e14746d The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 27 Mar 2024 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2749 The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No You Are Not Serious People 101 101 You Are Not Serious People full 936cde21-acaf-422f-906d-63e283912bdd https://share.transistor.fm/s/1034fc56 If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. 

I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far. 


If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/


“Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

]]> If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. 

I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far. 


If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/


“Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

]]> Wed, 20 Mar 2024 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2514 If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. 

I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far. 


If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/


“Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Killer Video Storytelling with Sean Bell, Founder of Loud Media 100 100 Killer Video Storytelling with Sean Bell, Founder of Loud Media full 25736627-8afb-4499-af76-fc111cee83fd https://share.transistor.fm/s/f237f44a Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content.  On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video,


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur,” here: https://amzn.to/3gme7kg


Checkout out Sean’s website: https://loudvisualmedia.com/


Here’s a trailer to Sean’s Film “This is Why We Training” : https://www.youtube.com/watch?v=baRJa1xvdY4

]]> Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content.  On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video,


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur,” here: https://amzn.to/3gme7kg


Checkout out Sean’s website: https://loudvisualmedia.com/


Here’s a trailer to Sean’s Film “This is Why We Training” : https://www.youtube.com/watch?v=baRJa1xvdY4

]]> Wed, 06 Mar 2024 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1954 Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content.  On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video,


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur,” here: https://amzn.to/3gme7kg


Checkout out Sean’s website: https://loudvisualmedia.com/


Here’s a trailer to Sean’s Film “This is Why We Training” : https://www.youtube.com/watch?v=baRJa1xvdY4

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No What Two Local Businesses Have Taught Me About Brand Loyalty 99 99 What Two Local Businesses Have Taught Me About Brand Loyalty full eea0cbc8-8517-4ca2-a4be-5b0b84944575 https://share.transistor.fm/s/469b583a I share what a local bar and barbershop taught me about brand loyalty. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout our new website: www.IRONBOUNDMedia.com

]]> I share what a local bar and barbershop taught me about brand loyalty. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout our new website: www.IRONBOUNDMedia.com

]]> Wed, 21 Feb 2024 12:02:56 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1186 I share what a local bar and barbershop taught me about brand loyalty. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout our new website: www.IRONBOUNDMedia.com

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No A Media Company For The Misfits & Underdogs 98 98 A Media Company For The Misfits & Underdogs full 12cc0bb5-2d1a-4fe2-b3c6-40b76197994c https://share.transistor.fm/s/c6119fe1 I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout our new website: www.IRONBOUNDMedia.com

]]> I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout our new website: www.IRONBOUNDMedia.com

]]> Wed, 14 Feb 2024 12:03:26 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2465 I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout our new website: www.IRONBOUNDMedia.com

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Data-Driven Beauty with Shante Frazier, Founder of WellCapped 97 97 Data-Driven Beauty with Shante Frazier, Founder of WellCapped full 47a43ba5-9771-4e74-8a69-83a39dda7bf6 https://share.transistor.fm/s/dd086c74 Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but if I was, I would definitely invest in Shante, and you’ll hear why on today’s show


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about WellCapped here: https://wellcapped.com/

]]> Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but if I was, I would definitely invest in Shante, and you’ll hear why on today’s show


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about WellCapped here: https://wellcapped.com/

]]> Wed, 24 Jan 2024 12:26:19 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2794 Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but if I was, I would definitely invest in Shante, and you’ll hear why on today’s show


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about WellCapped here: https://wellcapped.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Internal Branding & The Business of Design with Dan Janssen, Owner / Creative Director at Lincoln Design Company 96 96 Internal Branding & The Business of Design with Dan Janssen, Owner / Creative Director at Lincoln Design Company full a49fbf49-2005-4977-8b51-464f56ecefa9 https://share.transistor.fm/s/5d324e1a Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, and WWE just to name a few. 


I wanted Dan on today’s show to talk about Lincoln’s unique approach to internal branding, the business of design, and where the opportunity lies in the future for small studios like We Make Cool Shit and IRONBOUND Media. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

]]> Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, and WWE just to name a few. 


I wanted Dan on today’s show to talk about Lincoln’s unique approach to internal branding, the business of design, and where the opportunity lies in the future for small studios like We Make Cool Shit and IRONBOUND Media. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

]]> Wed, 17 Jan 2024 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3383 Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, and WWE just to name a few. 


I wanted Dan on today’s show to talk about Lincoln’s unique approach to internal branding, the business of design, and where the opportunity lies in the future for small studios like We Make Cool Shit and IRONBOUND Media. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No You Think You Need Marketing When You Really Need Sales! 95 95 You Think You Need Marketing When You Really Need Sales! full 0e784a0f-b249-407a-8637-a9a5dc0b2b6b https://share.transistor.fm/s/07056818 In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 10 Jan 2024 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1276 In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Ten Thousand True Fans 94 94 Ten Thousand True Fans full 2c79cb4e-6ea6-4b32-8678-e330db88731d https://share.transistor.fm/s/05d91152 In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 03 Jan 2024 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1014 In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Stop Brainstorming, Start Painstorming 93 93 Stop Brainstorming, Start Painstorming full 2e961d6e-4d51-48d2-a01c-943eeb734619 https://share.transistor.fm/s/4f609f41 In this episode of DWB, I discuss why “painstorming” is the new brand storming.

Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> In this episode of DWB, I discuss why “painstorming” is the new brand storming.

Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 20 Dec 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1060 In this episode of DWB, I discuss why “painstorming” is the new brand storming.

Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No How To Create An Authority Machine For Your Business 92 92 How To Create An Authority Machine For Your Business full db53d3d1-3331-4b8f-8463-4d89b615f298 https://share.transistor.fm/s/95d6ad1c Today on DWB, I share my thought process for creating an authority machine at IRONBOUND Media, a process for sharing thoughts and ideas in a systematic way that positions us as an authority on brand building. I share a framework I came up and hopefully, you can apply it in your own business. 

Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, I share my thought process for creating an authority machine at IRONBOUND Media, a process for sharing thoughts and ideas in a systematic way that positions us as an authority on brand building. I share a framework I came up and hopefully, you can apply it in your own business. 

Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 13 Dec 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1553 Today on DWB, I share my thought process for creating an authority machine at IRONBOUND Media, a process for sharing thoughts and ideas in a systematic way that positions us as an authority on brand building. I share a framework I came up and hopefully, you can apply it in your own business. 

Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee 91 91 A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee full 82788d63-8b4e-44ad-ae10-1912f4bfa5bc https://share.transistor.fm/s/346c97c4 Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need.


Inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts, Fire Dept. Coffee was founded by Luke and his wife, Kate in 2016 What fascinates me the most about Luke and his company is their ability to gain such massive traction in a saturated market such as coffee and CPG as a whole. On the show, Luke peels back the curtain and brings up to speed on Fire Department Coffee Started, How It’s Going, and what the road ahead looks like. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Fire Department Coffee here: https://www.firedeptcoffee.com/

]]> Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need.


Inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts, Fire Dept. Coffee was founded by Luke and his wife, Kate in 2016 What fascinates me the most about Luke and his company is their ability to gain such massive traction in a saturated market such as coffee and CPG as a whole. On the show, Luke peels back the curtain and brings up to speed on Fire Department Coffee Started, How It’s Going, and what the road ahead looks like. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Fire Department Coffee here: https://www.firedeptcoffee.com/

]]> Wed, 22 Nov 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2677 Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need.


Inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts, Fire Dept. Coffee was founded by Luke and his wife, Kate in 2016 What fascinates me the most about Luke and his company is their ability to gain such massive traction in a saturated market such as coffee and CPG as a whole. On the show, Luke peels back the curtain and brings up to speed on Fire Department Coffee Started, How It’s Going, and what the road ahead looks like. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Fire Department Coffee here: https://www.firedeptcoffee.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Premium Sparkling Soda with A Health Twists Feat. Blake Berman, Co-Founder of Spade 90 90 Premium Sparkling Soda with A Health Twists Feat. Blake Berman, Co-Founder of Spade full 835d766d-f4b8-4c7a-9654-e3e088ba9a40 https://share.transistor.fm/s/007aabef Almost a year ago, I had an opportunity to teach a branding workshop to the Founders Institute, The World’s Largest Pre-Seed Accelerator. After the workshop, one of the participants reached me on Linkedin, asking for advice and to keep me updated on his journey. The founder, Blake Berman, was in early stages of launching a San-Diego based premium sparkling soda brand. He sent me early mockups of the brand identity, website, and product. Earlier this year, Blake and his team officially launched Spade, a soda brand for health-conscious consumers like me who refuse to settle for high-sugar formulas and questionable ingredients. I invited Blake on the podcasts to talk about why he and his co-founders decided to go after the soda industry, what they’ve learned since launching, and where the biggest opportunity lies from a category and positioning perspective for Spade. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Spade here: https://drinkspade.com/

]]> Almost a year ago, I had an opportunity to teach a branding workshop to the Founders Institute, The World’s Largest Pre-Seed Accelerator. After the workshop, one of the participants reached me on Linkedin, asking for advice and to keep me updated on his journey. The founder, Blake Berman, was in early stages of launching a San-Diego based premium sparkling soda brand. He sent me early mockups of the brand identity, website, and product. Earlier this year, Blake and his team officially launched Spade, a soda brand for health-conscious consumers like me who refuse to settle for high-sugar formulas and questionable ingredients. I invited Blake on the podcasts to talk about why he and his co-founders decided to go after the soda industry, what they’ve learned since launching, and where the biggest opportunity lies from a category and positioning perspective for Spade. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Spade here: https://drinkspade.com/

]]> Wed, 08 Nov 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2875 Almost a year ago, I had an opportunity to teach a branding workshop to the Founders Institute, The World’s Largest Pre-Seed Accelerator. After the workshop, one of the participants reached me on Linkedin, asking for advice and to keep me updated on his journey. The founder, Blake Berman, was in early stages of launching a San-Diego based premium sparkling soda brand. He sent me early mockups of the brand identity, website, and product. Earlier this year, Blake and his team officially launched Spade, a soda brand for health-conscious consumers like me who refuse to settle for high-sugar formulas and questionable ingredients. I invited Blake on the podcasts to talk about why he and his co-founders decided to go after the soda industry, what they’ve learned since launching, and where the biggest opportunity lies from a category and positioning perspective for Spade. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Spade here: https://drinkspade.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No What Stop Drinking Alcohol Taught Me About Competitive Alternatives and Pricing 89 89 What Stop Drinking Alcohol Taught Me About Competitive Alternatives and Pricing full 0e51e0b3-2bfe-436c-a2a2-4d6399359219 https://share.transistor.fm/s/5de0bb05 Today on DWB, I share what stop drinking alcohol taught me about competitive alternatives and pricing.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, I share what stop drinking alcohol taught me about competitive alternatives and pricing.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 01 Nov 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 756 Today on DWB, I share what stop drinking alcohol taught me about competitive alternatives and pricing.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Take All The Risk Off The Table With A Brand Guarantee 88 88 Take All The Risk Off The Table With A Brand Guarantee full c1204fa6-1085-47ae-b369-30fe80131842 https://share.transistor.fm/s/79e2dc16 Today on DWB, I’m going to teach you how to close your perfect customer, by taking all the risks off the table and giving them a brand guarantee. 

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, I’m going to teach you how to close your perfect customer, by taking all the risks off the table and giving them a brand guarantee. 

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 18 Oct 2023 09:38:34 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 791 Today on DWB, I’m going to teach you how to close your perfect customer, by taking all the risks off the table and giving them a brand guarantee. 

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Direct-To-Consumer Performance Apparel for Modern Female Warriors with Haley Marie McClain Hill, Found & CEO of Torch Warriorwear 87 87 Direct-To-Consumer Performance Apparel for Modern Female Warriors with Haley Marie McClain Hill, Found & CEO of Torch Warriorwear full eabb96b0-6267-4e7c-806c-8e94cda3cde3 https://share.transistor.fm/s/6a88e006 A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Torch Warrior Wear here: https://torchwarriorwear.com/

]]> A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Torch Warrior Wear here: https://torchwarriorwear.com/

]]> Wed, 11 Oct 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2317 A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Torch Warrior Wear here: https://torchwarriorwear.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Consumer Tech in Health & Wellness with Army Veteran Neil Whitney, CEO of Plankk 86 86 Consumer Tech in Health & Wellness with Army Veteran Neil Whitney, CEO of Plankk full 81735b92-a416-4e8b-903d-e99abf880356 https://share.transistor.fm/s/1e31dc69 Today on DWB, I’m joined by Army Veteran Neil Whitney, CEO of Plankk, a tech company helping today's fitness brands turn their following into revenue with custom fitness & wellness apps. Prior to becoming CEO of Plankk, Neil founded and exited, Menud’s, which provided personalized &  curated meal plans, allowing users to shop for a week's worth of groceries in less than 30 seconds.

Learn more about Plankk at: https://plankk.com/


I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, I’m joined by Army Veteran Neil Whitney, CEO of Plankk, a tech company helping today's fitness brands turn their following into revenue with custom fitness & wellness apps. Prior to becoming CEO of Plankk, Neil founded and exited, Menud’s, which provided personalized &  curated meal plans, allowing users to shop for a week's worth of groceries in less than 30 seconds.

Learn more about Plankk at: https://plankk.com/


I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 04 Oct 2023 00:47:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3229 Today on DWB, I’m joined by Army Veteran Neil Whitney, CEO of Plankk, a tech company helping today's fitness brands turn their following into revenue with custom fitness & wellness apps. Prior to becoming CEO of Plankk, Neil founded and exited, Menud’s, which provided personalized &  curated meal plans, allowing users to shop for a week's worth of groceries in less than 30 seconds.

Learn more about Plankk at: https://plankk.com/


I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Redefining Sports Marketing In The Age of Name, Imagine, and Likeness (NIL) with Dominique Wright, Founder of FAND 85 85 Redefining Sports Marketing In The Age of Name, Imagine, and Likeness (NIL) with Dominique Wright, Founder of FAND full 41f41420-4744-4728-a99c-ec296ab67123 https://share.transistor.fm/s/773c0110 I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today’s guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. With the change in policy allowing college athletes to earn income based on their name, image, and likeness, commonly referred to as NIL, Dominique so an opportunity to leverage technology. A few months later, she officially launched FAND, NIL Operations Software that automates communication, streamlines notifications and provides 24/7 athlete support. 


Dominique is a former collegiate athlete, and Naval Officer, and holds a law degree from American University’s Washington College of Law. She’s spent time working at the NFL Players Association and the National Football League, working on contracts and other legal affairs. FAND is a Hivers and Strivers portfolio company, which only invests in military veterans. On the show, Dominique and I discuss the origins of FAND, the challenges of bringing tech to the sports and entertainment industry, and what category her product falls in. 


Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today’s guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. With the change in policy allowing college athletes to earn income based on their name, image, and likeness, commonly referred to as NIL, Dominique so an opportunity to leverage technology. A few months later, she officially launched FAND, NIL Operations Software that automates communication, streamlines notifications and provides 24/7 athlete support. 


Dominique is a former collegiate athlete, and Naval Officer, and holds a law degree from American University’s Washington College of Law. She’s spent time working at the NFL Players Association and the National Football League, working on contracts and other legal affairs. FAND is a Hivers and Strivers portfolio company, which only invests in military veterans. On the show, Dominique and I discuss the origins of FAND, the challenges of bringing tech to the sports and entertainment industry, and what category her product falls in. 


Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 27 Sep 2023 10:41:37 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3146 I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today’s guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. With the change in policy allowing college athletes to earn income based on their name, image, and likeness, commonly referred to as NIL, Dominique so an opportunity to leverage technology. A few months later, she officially launched FAND, NIL Operations Software that automates communication, streamlines notifications and provides 24/7 athlete support. 


Dominique is a former collegiate athlete, and Naval Officer, and holds a law degree from American University’s Washington College of Law. She’s spent time working at the NFL Players Association and the National Football League, working on contracts and other legal affairs. FAND is a Hivers and Strivers portfolio company, which only invests in military veterans. On the show, Dominique and I discuss the origins of FAND, the challenges of bringing tech to the sports and entertainment industry, and what category her product falls in. 


Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Addressing an Unmet Need In The Nonprofit Sector By Leveraging Technology with Jack Fanous, CEO of Mission Plus 84 84 Addressing an Unmet Need In The Nonprofit Sector By Leveraging Technology with Jack Fanous, CEO of Mission Plus full 42937c24-64bc-48e3-9d8f-532115726663 https://share.transistor.fm/s/fe806942 I know it’s been a while since I’ve been on the Mic, but make no mistake, I’ve been work hard behind the scenes on all things IRONBOUND and DWB. I launched a new series FRAGO Friday, which I drop each week via our newsletter. I got a fellowship to the Fund For New Leadership, a social impact fellowship supporting change makers across the country, and I went on Vacation to Peru. Needless to say it’s been an eventful summer. 


With that said, I am back and happy to announce our official sponsor for Dog Whistle Branding, Mission Plus, a tech platform that helps nonprofit organizations upgrade their websites and leverage technology to deliver services online. The Mission Plus team is based in Newark, NJ and has actually been supporting me for over 5 years, through their nonprofit the G.I. Go Fund, where IRONBOUND Media is incubated. Now, I get a chance to return the favor, by highlighting their efforts on the DWB Platform. 

On today’s show, I caught up with Mission Plus CEO Jack Fanous, to talk about the platform and the market opportunity with the nonprofit sector.

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> I know it’s been a while since I’ve been on the Mic, but make no mistake, I’ve been work hard behind the scenes on all things IRONBOUND and DWB. I launched a new series FRAGO Friday, which I drop each week via our newsletter. I got a fellowship to the Fund For New Leadership, a social impact fellowship supporting change makers across the country, and I went on Vacation to Peru. Needless to say it’s been an eventful summer. 


With that said, I am back and happy to announce our official sponsor for Dog Whistle Branding, Mission Plus, a tech platform that helps nonprofit organizations upgrade their websites and leverage technology to deliver services online. The Mission Plus team is based in Newark, NJ and has actually been supporting me for over 5 years, through their nonprofit the G.I. Go Fund, where IRONBOUND Media is incubated. Now, I get a chance to return the favor, by highlighting their efforts on the DWB Platform. 

On today’s show, I caught up with Mission Plus CEO Jack Fanous, to talk about the platform and the market opportunity with the nonprofit sector.

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 20 Sep 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2500 I know it’s been a while since I’ve been on the Mic, but make no mistake, I’ve been work hard behind the scenes on all things IRONBOUND and DWB. I launched a new series FRAGO Friday, which I drop each week via our newsletter. I got a fellowship to the Fund For New Leadership, a social impact fellowship supporting change makers across the country, and I went on Vacation to Peru. Needless to say it’s been an eventful summer. 


With that said, I am back and happy to announce our official sponsor for Dog Whistle Branding, Mission Plus, a tech platform that helps nonprofit organizations upgrade their websites and leverage technology to deliver services online. The Mission Plus team is based in Newark, NJ and has actually been supporting me for over 5 years, through their nonprofit the G.I. Go Fund, where IRONBOUND Media is incubated. Now, I get a chance to return the favor, by highlighting their efforts on the DWB Platform. 

On today’s show, I caught up with Mission Plus CEO Jack Fanous, to talk about the platform and the market opportunity with the nonprofit sector.

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Build A Damn Email List 83 83 Build A Damn Email List full 2b06a6eb-c549-4ae3-be60-a8f768855c19 https://share.transistor.fm/s/efab6f66 Today on DWB, I discuss why you need to build a damn email list. In case you haven’t noticed, Social Media is rented and if you want to own your audience, you better start building the last. 

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, I discuss why you need to build a damn email list. In case you haven’t noticed, Social Media is rented and if you want to own your audience, you better start building the last. 

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 26 Jul 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 966 Today on DWB, I discuss why you need to build a damn email list. In case you haven’t noticed, Social Media is rented and if you want to own your audience, you better start building the last. 

Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Don’t Be Afraid To Start Ugly 82 82 Don’t Be Afraid To Start Ugly full 8ddbee90-8c40-4401-a2df-d2287632bdba https://share.transistor.fm/s/28af21ce When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 12 Jul 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 769 When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No FRAGO: Your Smallest Viable Audience (Think Big, Start Small) 81 81 FRAGO: Your Smallest Viable Audience (Think Big, Start Small) full efc35429-970c-4371-903f-b42272f491b1 https://share.transistor.fm/s/9a55b8e8 Who already has a reason to know, like, and trust you?


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Who already has a reason to know, like, and trust you?


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Thu, 06 Jul 2023 15:08:33 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 246 Who already has a reason to know, like, and trust you?


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Food Trucks On A Mission with Jordan Foley, Founder & CEO of Let’s Chow 80 80 Food Trucks On A Mission with Jordan Foley, Founder & CEO of Let’s Chow full d0d56412-3549-49f6-a3d5-343692fee869 https://share.transistor.fm/s/901eed2b Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Let’s Chow here: https://www.letschow.org/

]]> Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Let’s Chow here: https://www.letschow.org/

]]> Wed, 28 Jun 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3151 Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Let’s Chow here: https://www.letschow.org/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No FRAGO: How Does Your Perfect Customer Self-Identify? 79 79 FRAGO: How Does Your Perfect Customer Self-Identify? full 8a2f3287-5a07-46f2-b648-a28ef928a5a4 https://share.transistor.fm/s/f3b0fdff Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, 


Who's Your Perfect Customer?


If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify?


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, 


Who's Your Perfect Customer?


If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify?


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 07 Jun 2023 14:45:26 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 192 Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, 


Who's Your Perfect Customer?


If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify?


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Ruffling Feathers Through Streetwear with Ruben Ayala, Co-Founder & CEO of Triple Nikel 78 78 Ruffling Feathers Through Streetwear with Ruben Ayala, Co-Founder & CEO of Triple Nikel full ffb69854-7d54-4044-8759-35cb21cbd84a https://share.transistor.fm/s/3e875b5f One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans of all shades and color. The name Triple Nikel is derived from the 555th Parachute Infantry Regiement, an all-black unit formed in 1943. 


Ruben, along with his three co-founders, saw an opportunity to launch the brand, after George Floyd’s death, when so many other veteran brands took a polarizing position, alienating minority veterans like Ruben and I. 


On the show, we discuss why so many of us felt alienated from the mainstream veteran narrative regarding social issues, how Triple Nikel is changing that, and what the future holds for Ruben and his team.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Triple Nikel here: https://triplenikel.com/

]]> One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans of all shades and color. The name Triple Nikel is derived from the 555th Parachute Infantry Regiement, an all-black unit formed in 1943. 


Ruben, along with his three co-founders, saw an opportunity to launch the brand, after George Floyd’s death, when so many other veteran brands took a polarizing position, alienating minority veterans like Ruben and I. 


On the show, we discuss why so many of us felt alienated from the mainstream veteran narrative regarding social issues, how Triple Nikel is changing that, and what the future holds for Ruben and his team.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Triple Nikel here: https://triplenikel.com/

]]> Wed, 31 May 2023 19:31:54 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3737 One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans of all shades and color. The name Triple Nikel is derived from the 555th Parachute Infantry Regiement, an all-black unit formed in 1943. 


Ruben, along with his three co-founders, saw an opportunity to launch the brand, after George Floyd’s death, when so many other veteran brands took a polarizing position, alienating minority veterans like Ruben and I. 


On the show, we discuss why so many of us felt alienated from the mainstream veteran narrative regarding social issues, how Triple Nikel is changing that, and what the future holds for Ruben and his team.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Triple Nikel here: https://triplenikel.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc. 77 77 A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc. full 01528567-043c-4ca8-b6af-bc378c228075 https://share.transistor.fm/s/6ee57304 You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and gals that fly below the radar, work for three letter government agencies, the military, and first responder community. Mason and the Woobies team refer to them as the Freedom Loving Protectors or more commonly the “Everyday Elite.”


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout April’s book here: https://amzn.to/3x4sJd4

]]> You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and gals that fly below the radar, work for three letter government agencies, the military, and first responder community. Mason and the Woobies team refer to them as the Freedom Loving Protectors or more commonly the “Everyday Elite.”


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout April’s book here: https://amzn.to/3x4sJd4

]]> Wed, 24 May 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2877 You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and gals that fly below the radar, work for three letter government agencies, the military, and first responder community. Mason and the Woobies team refer to them as the Freedom Loving Protectors or more commonly the “Everyday Elite.”


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout April’s book here: https://amzn.to/3x4sJd4

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No American Made Apparel with Dean Wegner, Founder of Authentically American 76 76 American Made Apparel with Dean Wegner, Founder of Authentically American full 9e76bb39-0d1b-4501-abab-8776ecc61074 https://share.transistor.fm/s/07d2444b Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more visibility to the IRONBOUND brand, but also to symbolize that I’m part of the team and a movement. 

Apparel is a hard business model to scale, but that hasn’t stopped Army Veteran and West Point graduate, Dean Wagner, from taking his chances. Dean is the Founder & CEO of Authentically American, an American Made apparel company that provides corporations and organizations high-quality branded apparel and accessories. Dean and his team are on a mission to bring jobs back to America by selling competitively priced, premium branded apparel, and believes it’s his patriotic duty to do so. On the show, Dean shares insight into the market opportunity he saw with Authentically American, tapping into the growing American made movement, some of the pivots he’s made along the way, and his overall strategy for scaling the brand nation wide. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Authentically American here:  https://www.authenticallyamerican.us/

]]> Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more visibility to the IRONBOUND brand, but also to symbolize that I’m part of the team and a movement. 

Apparel is a hard business model to scale, but that hasn’t stopped Army Veteran and West Point graduate, Dean Wagner, from taking his chances. Dean is the Founder & CEO of Authentically American, an American Made apparel company that provides corporations and organizations high-quality branded apparel and accessories. Dean and his team are on a mission to bring jobs back to America by selling competitively priced, premium branded apparel, and believes it’s his patriotic duty to do so. On the show, Dean shares insight into the market opportunity he saw with Authentically American, tapping into the growing American made movement, some of the pivots he’s made along the way, and his overall strategy for scaling the brand nation wide. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Authentically American here:  https://www.authenticallyamerican.us/

]]> Wed, 10 May 2023 14:09:27 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2716 Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more visibility to the IRONBOUND brand, but also to symbolize that I’m part of the team and a movement. 

Apparel is a hard business model to scale, but that hasn’t stopped Army Veteran and West Point graduate, Dean Wagner, from taking his chances. Dean is the Founder & CEO of Authentically American, an American Made apparel company that provides corporations and organizations high-quality branded apparel and accessories. Dean and his team are on a mission to bring jobs back to America by selling competitively priced, premium branded apparel, and believes it’s his patriotic duty to do so. On the show, Dean shares insight into the market opportunity he saw with Authentically American, tapping into the growing American made movement, some of the pivots he’s made along the way, and his overall strategy for scaling the brand nation wide. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Authentically American here:  https://www.authenticallyamerican.us/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap! 75 75 Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap! full 2f5ee7c8-475f-4e0c-9ddc-6bcb173e6446 https://share.transistor.fm/s/87743fda Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media,  I wrote him a tentative brand strategy in the past, which we discussed on the show, as well as his marketing and growth tactics, leveraging data, refining his perfect customer, and creating a category of one. Fred is the man with a badass brand, and this is another episode you don’t want to miss. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about SGT SUDS here:  https://sgtsudssoap.com/

]]> Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media,  I wrote him a tentative brand strategy in the past, which we discussed on the show, as well as his marketing and growth tactics, leveraging data, refining his perfect customer, and creating a category of one. Fred is the man with a badass brand, and this is another episode you don’t want to miss. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about SGT SUDS here:  https://sgtsudssoap.com/

]]> Wed, 03 May 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2184 Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media,  I wrote him a tentative brand strategy in the past, which we discussed on the show, as well as his marketing and growth tactics, leveraging data, refining his perfect customer, and creating a category of one. Fred is the man with a badass brand, and this is another episode you don’t want to miss. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about SGT SUDS here:  https://sgtsudssoap.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios 74 74 Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios full 7d12bc76-aa17-4bdb-9df5-1c7ffa6ff851 https://share.transistor.fm/s/7d19713c Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordable photo and video content, but due to the thousands of brands they're currently working with, they have data and insights on best practices for sales and website conversion, which Liz and I discuss on the show, along with the future of the E-Commerce in general. Whether you’re an e-commerce brand or not, you can learn a lot from Liz on marketing, branding, and how to think about content creation.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Soona Studios here:  https://soona.co/

]]> Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordable photo and video content, but due to the thousands of brands they're currently working with, they have data and insights on best practices for sales and website conversion, which Liz and I discuss on the show, along with the future of the E-Commerce in general. Whether you’re an e-commerce brand or not, you can learn a lot from Liz on marketing, branding, and how to think about content creation.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Soona Studios here:  https://soona.co/

]]> Wed, 26 Apr 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2258 Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordable photo and video content, but due to the thousands of brands they're currently working with, they have data and insights on best practices for sales and website conversion, which Liz and I discuss on the show, along with the future of the E-Commerce in general. Whether you’re an e-commerce brand or not, you can learn a lot from Liz on marketing, branding, and how to think about content creation.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Soona Studios here:  https://soona.co/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong 73 73 Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong full 2d9f214a-48c6-4b5d-80f9-a97d787f1adb https://share.transistor.fm/s/965ea6db In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan of his work with Midstrong. I got Paul drinking the category design cool-aid and since then he’s been creating the category of Healthspan Coaching, which we discuss on the show, along with some of the challenges he’s had lately with regards to lead generation. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Midstrong here: https://www.midstrong.com/

]]> In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan of his work with Midstrong. I got Paul drinking the category design cool-aid and since then he’s been creating the category of Healthspan Coaching, which we discuss on the show, along with some of the challenges he’s had lately with regards to lead generation. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Midstrong here: https://www.midstrong.com/

]]> Wed, 19 Apr 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2904 In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan of his work with Midstrong. I got Paul drinking the category design cool-aid and since then he’s been creating the category of Healthspan Coaching, which we discuss on the show, along with some of the challenges he’s had lately with regards to lead generation. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Midstrong here: https://www.midstrong.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates. 72 72 Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates. full 170ab1e4-d1bb-4ef7-9f5d-89339f92005a https://share.transistor.fm/s/d5e1974b I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.I take pride in being an intellectual capitalist, what Eddie and his team at Category Pirates describe as the modern knowledge worker, unafraid of thinking about thinking, and introducing ideas that unlock new value in the world. We have to read, write, and share thoughts with the world, something Eddie’s been doing his entire professional career. During out conversation, not only did we discuss super consumers, Eddie also shared his frameworks for strategy, how to conduct research, and much much more. If you are committed to winning in business, this is another great podcast you don’t want to miss.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase Eddie’s book here: https://amzn.to/3o6GTca


Checkout Category Pirates here: https://www.categorypirates.com/

]]> I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.I take pride in being an intellectual capitalist, what Eddie and his team at Category Pirates describe as the modern knowledge worker, unafraid of thinking about thinking, and introducing ideas that unlock new value in the world. We have to read, write, and share thoughts with the world, something Eddie’s been doing his entire professional career. During out conversation, not only did we discuss super consumers, Eddie also shared his frameworks for strategy, how to conduct research, and much much more. If you are committed to winning in business, this is another great podcast you don’t want to miss.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase Eddie’s book here: https://amzn.to/3o6GTca


Checkout Category Pirates here: https://www.categorypirates.com/

]]> Wed, 12 Apr 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3547 I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.I take pride in being an intellectual capitalist, what Eddie and his team at Category Pirates describe as the modern knowledge worker, unafraid of thinking about thinking, and introducing ideas that unlock new value in the world. We have to read, write, and share thoughts with the world, something Eddie’s been doing his entire professional career. During out conversation, not only did we discuss super consumers, Eddie also shared his frameworks for strategy, how to conduct research, and much much more. If you are committed to winning in business, this is another great podcast you don’t want to miss.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase Eddie’s book here: https://amzn.to/3o6GTca


Checkout Category Pirates here: https://www.categorypirates.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator 71 71 Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator full b2920225-a397-4fcd-8742-968738096ed4 https://share.transistor.fm/s/4d47aacd I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepreneurial ecosystem. Whenever they need a new logo or brand identity, I send them to my man, Nick Edlin, an independent graphic designer, and illustrator, from Melbourne, Australia.  I brought him on the show to introduce himself and share his approach to logo design and brand identity for microbusiness owners. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Nick here: https://nickedlindesign.com/

]]> I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepreneurial ecosystem. Whenever they need a new logo or brand identity, I send them to my man, Nick Edlin, an independent graphic designer, and illustrator, from Melbourne, Australia.  I brought him on the show to introduce himself and share his approach to logo design and brand identity for microbusiness owners. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Nick here: https://nickedlindesign.com/

]]> Wed, 05 Apr 2023 13:22:58 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2370 I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepreneurial ecosystem. Whenever they need a new logo or brand identity, I send them to my man, Nick Edlin, an independent graphic designer, and illustrator, from Melbourne, Australia.  I brought him on the show to introduce himself and share his approach to logo design and brand identity for microbusiness owners. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Nick here: https://nickedlindesign.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business 70 70 Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business full fb17ba4d-4fe8-4589-9d35-41f8e2b9c04e https://share.transistor.fm/s/1d764448 Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is one of the elite firms, standing side by side with Gimlet Media, Pineapple Studios, and other leading agencies.
 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout Steve’s website here: https://www.creativity-business.com/

]]> Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is one of the elite firms, standing side by side with Gimlet Media, Pineapple Studios, and other leading agencies.
 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout Steve’s website here: https://www.creativity-business.com/

]]> Wed, 29 Mar 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3511 Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is one of the elite firms, standing side by side with Gimlet Media, Pineapple Studios, and other leading agencies.
 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout Steve’s website here: https://www.creativity-business.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No The Hub-and-Spoke Framework 69 69 The Hub-and-Spoke Framework full 235a0458-5217-4c91-b1df-986ae50c3d95 https://share.transistor.fm/s/2b8ee373 Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect customers, and think of different areas where they may congregate, then you can implement this framework today, which we’ll get more into on today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect customers, and think of different areas where they may congregate, then you can implement this framework today, which we’ll get more into on today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 22 Mar 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1324 Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect customers, and think of different areas where they may congregate, then you can implement this framework today, which we’ll get more into on today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No DEFCON Brand Strategy 68 68 DEFCON Brand Strategy full f3ba17a0-7662-4ffb-8e85-07407b90468d https://share.transistor.fm/s/04c4bad0 Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 15 Mar 2023 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2092 Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill 67 67 Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill full 6c0f4a75-af8c-4d84-8aad-1a6f58c25b64 https://share.transistor.fm/s/8e0857ca Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share insights on how to think about Return on Brand.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about We Are Bill here: https://wearebill.com

]]> Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share insights on how to think about Return on Brand.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about We Are Bill here: https://wearebill.com

]]> Wed, 08 Mar 2023 13:05:23 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2496 Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share insights on how to think about Return on Brand.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about We Are Bill here: https://wearebill.com

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence 66 66 Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence full a9b2cfdd-7bd4-456f-b040-1f2708d4010c https://share.transistor.fm/s/10fe5165 Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do get into, but it turned to Justin sharing lessons learned from more than decade of entrepreneurship. I’ll say it once and I’ll say it again, There are no rules in Audio, so although I try to focus mainly on branding on this show, I took this as an opportunity to do a deep dive on Justin's journey thus far. So without further ado. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Executive Presence here: https://www.executivepresence.io/

]]> Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do get into, but it turned to Justin sharing lessons learned from more than decade of entrepreneurship. I’ll say it once and I’ll say it again, There are no rules in Audio, so although I try to focus mainly on branding on this show, I took this as an opportunity to do a deep dive on Justin's journey thus far. So without further ado. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Executive Presence here: https://www.executivepresence.io/

]]> Wed, 01 Mar 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3454 Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do get into, but it turned to Justin sharing lessons learned from more than decade of entrepreneurship. I’ll say it once and I’ll say it again, There are no rules in Audio, so although I try to focus mainly on branding on this show, I took this as an opportunity to do a deep dive on Justin's journey thus far. So without further ado. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Executive Presence here: https://www.executivepresence.io/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove 65 65 Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove full b9f342cf-bf53-4f52-92fe-1035bf2a9462 https://share.transistor.fm/s/fba2665f Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE,  a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about wove here: https://wovemade.com/

]]> Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE,  a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about wove here: https://wovemade.com/

]]> Wed, 22 Feb 2023 16:10:29 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2489 Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE,  a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about wove here: https://wovemade.com/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford, World-renowned Positioning Badass 64 64 Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford, World-renowned Positioning Badass full 63abda6a-ea12-4960-abe3-79c8208441a7 https://share.transistor.fm/s/f7c5a3e0 Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout April’s book here: https://amzn.to/3x4sJd4

]]> Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout April’s book here: https://amzn.to/3x4sJd4

]]> Wed, 15 Feb 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3568 Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout April’s book here: https://amzn.to/3x4sJd4

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor 63 63 Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor full 90dc7fe4-6875-4e59-8672-5e3143855fcb https://share.transistor.fm/s/f27320d1 Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences and building genuine relationships with your customers, which we get into on today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout Simon Sinek’s Video “Start with Why” here: 

https://www.youtube.com/watch?v=u4ZoJKF_VuA

]]> Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences and building genuine relationships with your customers, which we get into on today’s show. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Checkout Simon Sinek’s Video “Start with Why” here: 

https://www.youtube.com/watch?v=u4ZoJKF_VuA

]]> Wed, 08 Feb 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2359 Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences and building genuine relationships with your customers, which we get into on today’s show. Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs a Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality 62 62 Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality full 7b0c0ee8-09dc-488f-bfe8-38486093d1bb https://share.transistor.fm/s/135f5c5f Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Follow Andre here: https://www.instagram.com/andremtruss/

]]> Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Follow Andre here: https://www.instagram.com/andremtruss/

]]> Wed, 25 Jan 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2583 Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Poor Positioning Kills Revenue 61 61 Poor Positioning Kills Revenue full 8ee640bf-55b8-40b9-8f8b-4c8823046afc https://share.transistor.fm/s/f478255a Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It” here: https://amzn.to/3XmHt2v

]]> Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It” here: https://amzn.to/3XmHt2v

]]> Wed, 18 Jan 2023 13:08:20 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1139 Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No The Hawke Method (Awareness, Nurture, Trust) 60 60 The Hawke Method (Awareness, Nurture, Trust) full b5ae75ec-eff7-40d6-b8c6-5f7da44762fe https://share.transistor.fm/s/b761f2da Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase “The Hawke Method”  here: https://amzn.to/3W20A0n

]]> Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Purchase “The Hawke Method”  here: https://amzn.to/3W20A0n

]]> Wed, 11 Jan 2023 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1264 Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman. Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No New Years Resolutions Are For Losers (Winners Build Scoreboards) 59 59 New Years Resolutions Are For Losers (Winners Build Scoreboards) full 6744e6da-6187-4949-97a6-5a5e19e670ab https://share.transistor.fm/s/3d4d3393 Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboards is essential, in order to do so. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboards is essential, in order to do so. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Tue, 03 Jan 2023 12:12:37 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2247 Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboards is essential, in order to do so Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bri Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No The Law of Category 58 58 The Law of Category full 4fa61312-0e85-47f2-8c35-6260a49d65b6 https://share.transistor.fm/s/634fb625
On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


“How to Start a Business or Podcast From Scratch” by Tim Ferriss: https://www.youtube.com/watch?v=ymiBDged-eQ


The 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq

]]>
On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


“How to Start a Business or Podcast From Scratch” by Tim Ferriss: https://www.youtube.com/watch?v=ymiBDged-eQ


The 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq

]]> Wed, 21 Dec 2022 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1092 On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No A Veterans Guide To Category Design 57 57 A Veterans Guide To Category Design full cd42ae2e-19bf-4742-b332-f0daa6b2b25e https://share.transistor.fm/s/275c53df
On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]>
On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 14 Dec 2022 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1502 On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy. On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital 56 56 Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital full 8af5785f-da27-4311-b920-dafa23cd5125 https://share.transistor.fm/s/ddaf7b05 Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. 

Both John and Henry attended the Naval Academy together and launched their firm, to help more veterans gain access to real estate investment opportunities in the multifamily. For over a decade, John’s been in the trenches of real estate, first as agent, then business owner, and now tech entrepreneur. He understands firsthand the challenges and opportunities in the space, which led him to join forces with with Henry in 2020, after a new law passed, allowing for more multi-family investment opportunities. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Find Russell Reeves Capital at: https://www.instagram.com/russellreevescapital/

Russell Reeves Capital's Website: https://russellreeves.us/

]]> Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. 

Both John and Henry attended the Naval Academy together and launched their firm, to help more veterans gain access to real estate investment opportunities in the multifamily. For over a decade, John’s been in the trenches of real estate, first as agent, then business owner, and now tech entrepreneur. He understands firsthand the challenges and opportunities in the space, which led him to join forces with with Henry in 2020, after a new law passed, allowing for more multi-family investment opportunities. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Find Russell Reeves Capital at: https://www.instagram.com/russellreevescapital/

Russell Reeves Capital's Website: https://russellreeves.us/

]]> Wed, 23 Nov 2022 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2418 Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. 

Both John and Henry attended the Naval Academy together and launched their firm, to help more veterans gain access to real estate investment opportunities in the multifamily. For over a decade, John’s been in the trenches of real estate, first as agent, then business owner, and now tech entrepreneur. He understands firsthand the challenges and opportunities in the space, which led him to join forces with with Henry in 2020, after a new law passed, allowing for more multi-family investment opportunities. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Find Russell Reeves Capital at: https://www.instagram.com/russellreevescapital/

Russell Reeves Capital's Website: https://russellreeves.us/

]]> Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No FRAGO: Be A Sniper 55 55 FRAGO: Be A Sniper full 48ae80e7-a9fc-4a42-8530-c00f41ac75f8 https://share.transistor.fm/s/60dbf045 Wed, 16 Nov 2022 09:01:54 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 358 Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer 54 54 The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer full 73ff7940-43d3-404c-a26e-63d06f0d5e40 https://share.transistor.fm/s/18c2befb You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in the beer brewing industry. Although LeAnn and Tara hold MBAs from top business schools, their real learning didn’t begin until they launched Talea.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Talea Beer Co.  here: https://www.taleabeer.com/

]]> You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in the beer brewing industry. Although LeAnn and Tara hold MBAs from top business schools, their real learning didn’t begin until they launched Talea.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Talea Beer Co.  here: https://www.taleabeer.com/

]]> Wed, 09 Nov 2022 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2817 You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in the beer brewing industry. Although LeAnn and Tara hold MBAs from top business schools, their real learning didn’t begin until they launched Talea. You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures 53 53 Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures full 7575d692-5475-434f-af32-d6e91a4897c4 https://share.transistor.fm/s/a1531730 On this episode of  Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Mech Ventures here: https://www.mech.ventures/

]]> On this episode of  Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Mech Ventures here: https://www.mech.ventures/

]]> Wed, 02 Nov 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2903 On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Fire Bullets, Then Cannonballs 52 52 Fire Bullets, Then Cannonballs full 05bf407b-54e2-4157-989d-d6176165916c https://share.transistor.fm/s/0cc89ec4 I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs”


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs”


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 26 Oct 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 913 I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs” I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs” Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group 51 51 Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group full b06b8839-ecf8-4b16-aebb-ce3095a7676f https://share.transistor.fm/s/cebff2d1 I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses in the Denver area, where she’s based, as well as over the country. We discuss how she views the digital marketing landscape and how veteran entrepreneurs can get the best for their buck, when it comes to their digital marketing efforts.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Learn more about The Source Marketing Group here: https://sourcemarketinggroup.com/


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses in the Denver area, where she’s based, as well as over the country. We discuss how she views the digital marketing landscape and how veteran entrepreneurs can get the best for their buck, when it comes to their digital marketing efforts.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Learn more about The Source Marketing Group here: https://sourcemarketinggroup.com/


Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

]]> Wed, 19 Oct 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1926 I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses in the Denver area, where she’s based, as well as over the country. We discuss how she views the digital marketing landscape and how veteran entrepreneurs can get the best for their buck, when it comes to their digital marketing efforts. I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kriste Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs 50 50 A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs full 711c42db-d29c-49e8-8bdc-5d4d83ed0094 https://share.transistor.fm/s/4f8c2e04
In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world.

Find Frog Fuel at: https://frogfuel.com/

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronsaari/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

]]>
In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world.

Find Frog Fuel at: https://frogfuel.com/

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronsaari/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

]]> Wed, 05 Oct 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 4661 In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world. In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Scaling Digitally Native Brands with Bryan Welfel, CEO of The Beard Club 49 49 Scaling Digitally Native Brands with Bryan Welfel, CEO of The Beard Club full e34c3ca9-391a-4954-a5b5-927526248426 https://share.transistor.fm/s/0f8312e2 Wed, 28 Sep 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3508 For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming products at affordable prices delivered right to their door. I met Bryan back in 2020, shortly after I launched THRIVE, an entrepreneur program I run for our kids at IRONBOUND Boxing. Bryan was interested in what I was doing, gave me some advice, and even hired one of our kids to do some content work with them. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Find out more about The Beard Club at: https://thebeardclub.com/ For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming produ Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA 48 48 Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA full 3535b84e-6e21-4883-83f3-5ef9023995ea https://share.transistor.fm/s/7c5119d8
Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as  other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, where we produce their show, “Inspiring People & Places.’


Over the last year my team and I have been working hand and hand with Matt to streamline the operations of the show, and get the most out of the content. Matt is no stranger to content creation, he’s well known in the Architecture, Engineering, and Construction Industry, commonly referred to as AEC, for his website “help everybody everyday,” where he provides educational content to help some of the nation's leading AEC firms. 

Find Matt on his website at: https://www.helpeverybodyeveryday.com/

Or by emailing him at: matt@helpeverybodyeveryday.com

]]>
Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as  other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, where we produce their show, “Inspiring People & Places.’


Over the last year my team and I have been working hand and hand with Matt to streamline the operations of the show, and get the most out of the content. Matt is no stranger to content creation, he’s well known in the Architecture, Engineering, and Construction Industry, commonly referred to as AEC, for his website “help everybody everyday,” where he provides educational content to help some of the nation's leading AEC firms. 

Find Matt on his website at: https://www.helpeverybodyeveryday.com/

Or by emailing him at: matt@helpeverybodyeveryday.com

]]> Tue, 20 Sep 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3839 Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as other federal, state, and local agencies. Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as othe Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion 47 47 How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion full 46f65412-e781-4779-abd7-4a3afcdaeb70 https://share.transistor.fm/s/20bbf083 Wed, 14 Sep 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3079 Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that authentically represents military aviation culture, while also donating a percentage of their profits to support Army Aviation Gold Star Families through the Brotallion Blue Skies Foundation. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Find Brotallion at: https://brotallion.com/ Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that auth Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.” 46 46 Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.” full e39b0e80-9960-43f0-a351-5f33c6f56af2 https://share.transistor.fm/s/54b0c6ec Wed, 07 Sep 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3745 Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and monetize expertise. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Philip and The Expertise Incubator visit: https://philipmorganconsulting.com/ Purchase his book here: https://amzn.to/3CxrUxh Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his me Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Scaling an Executive Virtual Assistant Firm Powered by Military Spouses and Veterans with Gabriela Bell, Founder of Organized Q 45 45 Scaling an Executive Virtual Assistant Firm Powered by Military Spouses and Veterans with Gabriela Bell, Founder of Organized Q full 211c89d8-b4f5-4afb-98db-668e8137b66a https://share.transistor.fm/s/992660da Wed, 31 Aug 2022 13:44:48 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2146 Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Solopreneurs, and Small Business Owners. I'm a huge fan of Organized Q. On the show, the three of us talk through Organized Q’s perfect customer and how Gabi plans to scale the brand. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Organized Q visit: https://organizedq.com/ Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Soloprene Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG 44 44 Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG full 3bebf0f4-7ad1-4883-a9f0-8049c1b5f08f https://share.transistor.fm/s/b46bdbfc Wed, 24 Aug 2022 14:23:23 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 2915 Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Katie Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast when it comes to building systems and coming with ways to source consistent leads. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Bravo CPG visit: https://www.bravocpg.com/ Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Katie Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No “Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs 43 43 “Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs full 13c72d45-568d-4c89-bd1e-9483a12afd14 https://share.transistor.fm/s/a851ab2a Wed, 17 Aug 2022 11:39:28 -0400 Mike Steadman, Chase Hobby Mike Steadman, Chase Hobby 2876 Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers optimize their pursuits from sunrise to sunset. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about VRB Labs visit: https://www.vrblabs.com/ Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers o Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups 42 42 Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups full 15b03b2e-7a70-4743-9eed-04cc900af46b https://share.transistor.fm/s/6c68703e Wed, 10 Aug 2022 12:57:35 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3428 Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkill VR, a tech company that uses virtual reality to train and certify first responders in CPR. Diego is Carla’s advisor and has been helping her think through how to position her product for fundraising. We discuss positioning for tech products and how to approach growth. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Follow Diego on Linkedin here: https://www.linkedin.com/in/drivasco/ Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkil Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training 41 41 From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training full f5dbb46b-23a2-4914-8c0e-d5f3c0b62d54 https://share.transistor.fm/s/87da95f6 Wed, 03 Aug 2022 00:00:00 -0400 Mike Steadman, Randy Hetrick Mike Steadman, Randy Hetrick 4157 I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness.Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap startup to a high growth consumer brand with 100 employees and approximately $85M in annual revenues as of 2020.Today, Randy is working on a new startup that he’s excited about called OutFit, an innovative mobile, outdoor fitness service bringing convenient, affordable, expertly-led TRX group & private training to neighborhoods near you! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Learn more about OutFit Training here: https://outfittraining.com/ Learn more about TRX here: https://www.trxtraining.com/ I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness.Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap st Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve 40 40 Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve full fb831764-17a4-4988-84d8-3f51ed98cc41 https://share.transistor.fm/s/7da53273 Wed, 20 Jul 2022 00:00:00 -0400 Mike Steadman, Dr. James Richardson Mike Steadman, Dr. James Richardson 3492 Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringing strong research and data to support his growth strategies. Together we have a great discussion on the CPG space and how veteran entrepreneurs should think about operating within it, especially those that are undercapitalized. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Purchase his book here: https://amzn.to/3RM86vd Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringing strong research and data to Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Business Is A Contact Sport! 39 39 Business Is A Contact Sport! full 0ff36d30-626a-4167-ac5f-1e7f07cf469d https://share.transistor.fm/s/cca04988 Wed, 13 Jul 2022 14:26:50 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 874 Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No FRAGO: Take Some Notes From The King of Pop 38 38 FRAGO: Take Some Notes From The King of Pop full 65e2b8df-4707-4de8-96b9-c32084fd88ae https://share.transistor.fm/s/f8b0bd55 Tue, 12 Jul 2022 15:28:32 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 256 Are you an impersonator or an original? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Are you an impersonator or an original? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge 37 37 How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge full 67c27e3e-a91a-4df1-9da7-d38b7ee259fa https://share.transistor.fm/s/1a2c3eba You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Learn more about the Mobile Cigar Lounge here: https://www.themobilecigarlounge.com/

]]> You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Learn more about the Mobile Cigar Lounge here: https://www.themobilecigarlounge.com/

]]> Wed, 06 Jul 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3021 You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals. You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co. 36 36 Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co. full d2305605-ea9a-4213-8449-14ca7362fcb0 https://share.transistor.fm/s/5625a0e7 Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the different strategies that I have them implementing.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order Cured Leaves Tea here: https://curedleavestea.com/

]]> Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the different strategies that I have them implementing.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order Cured Leaves Tea here: https://curedleavestea.com/

]]> Wed, 22 Jun 2022 00:00:00 -0400 Mike Steadman, Paula Shaw, Lawrence Shaw Mike Steadman, Paula Shaw, Lawrence Shaw 3003 Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the different strategies that I have them implementing. Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the differe Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No FRAGO: Be A Pain Killer 35 35 FRAGO: Be A Pain Killer full 043c8232-9a3b-4a6e-90f5-66450024d668 https://share.transistor.fm/s/d5f43c7a Tue, 21 Jun 2022 15:54:31 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 219 A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Behind-The-Scenes of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast 34 34 Behind-The-Scenes of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast full 9922f9fd-78e5-42d6-9102-5be1715a2e19 https://share.transistor.fm/s/1cc7dbac In addition to hosting his podcast, Tony launched a badass digital product called “The Night Before Journal,” a strategic planner that gives you your day back, by dedicating five minutes before bed to plan your day the night before. Pretty sick right?

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Listen to the Got Your Six Podcast here: https://www.thetonynash.com/podcast


Purchase the Night Before Journal here: https://bit.ly/3xSSnT3

]]> In addition to hosting his podcast, Tony launched a badass digital product called “The Night Before Journal,” a strategic planner that gives you your day back, by dedicating five minutes before bed to plan your day the night before. Pretty sick right?

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Listen to the Got Your Six Podcast here: https://www.thetonynash.com/podcast


Purchase the Night Before Journal here: https://bit.ly/3xSSnT3

]]> Wed, 15 Jun 2022 17:19:13 -0400 Mike Steadman, Tony Nash Mike Steadman, Tony Nash 2587 Today I’m joined by Army Veteran Tony Nash, host of the Got Your Six Podcast, where he brings together current service members and veteran high performers to share their methods, strategies, and ideas delivered in an informative way and, most importantly, actionable ways that will help you lead yourself and those around you better from the battlefield to the boardroom. Today I’m joined by Army Veteran Tony Nash, host of the Got Your Six Podcast, where he brings together current service members and veteran high performers to share their methods, strategies, and ideas delivered in an informative way and, most importantly, Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No What Veteran Entrepreneurs Can Learn From Trader Joe’s 33 33 What Veteran Entrepreneurs Can Learn From Trader Joe’s full 87218e67-01ad-480c-a571-98f7eff4318c https://share.transistor.fm/s/e1697924 Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/


Read the article discussed on the show here: https://www.cnn.com/2022/05/07/business/trader-joes-history-joe-coulombe/index.html


]]> Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/


Read the article discussed on the show here: https://www.cnn.com/2022/05/07/business/trader-joes-history-joe-coulombe/index.html


]]> Wed, 08 Jun 2022 00:00:00 -0400 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 2083 Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years. Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years. Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, CEO of Battle Bars & 104010 Fitness 32 32 Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, CEO of Battle Bars & 104010 Fitness full 197957d9-24dd-4317-bb8e-c4794d5fdfaa https://share.transistor.fm/s/2cd6aca9 Wed, 01 Jun 2022 00:00:00 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 3093 Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made In The USA. When he’s not running Battle Bars, he’s running his other company, 104010 Fitness, which is on a mission to take back what it means to be an American through intelligent and safe fitness.. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Checkout Alex’s website here: https://www.battlebars.com/ Learn more about 104010 fitness here: https://104010fitness.com/ Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made In The USA. When he’s not running Battle Bars, he’s running Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods 31 31 Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods full 71870b4c-4591-487e-b032-5e8bda0220a6 https://share.transistor.fm/s/4e634bea Thu, 19 May 2022 13:15:12 -0400 Mike Steadman, Abraham Kamarck Mike Steadman, Abraham Kamarck 2647 Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce.I invited Abe on the show to share the story of True Made Foods, along with the lessons he’s learned scaling up CPG company. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Learn more about True Made Foods here: https://www.truemadefoods.com/ Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope 30 30 What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope full 899ca6b2-df72-48b6-a744-7104688cc89e https://share.transistor.fm/s/a2ed00bf Wed, 11 May 2022 12:11:25 -0400 Mike Steadman, David Hunt Mike Steadman, David Hunt 3277 On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 500’s fastest growing companies and Best Places to work. He knows what it takes to build a brand from the ground up and drive revenue through online sales. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Learn more about Crossrope here: https://www.crossrope.com/ On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 50 Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Positioning Won’t Help If There’s No Demand 29 29 Positioning Won’t Help If There’s No Demand full 0e3b373b-9939-449d-b694-c56c2385eab9 https://share.transistor.fm/s/8812712e Wed, 04 May 2022 11:47:18 -0400 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1131 Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebrandi Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Are You Positioning Your Company as a Vitamin or a Painkiller? 28 28 Are You Positioning Your Company as a Vitamin or a Painkiller? full efcea2d8-ab15-4785-bb7e-419fd46a25c6 https://share.transistor.fm/s/f8803be8 Wed, 27 Apr 2022 00:00:00 -0400 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 1706 Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is more than willing to spend money, in order to get rid of it. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratifi Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Stop Watching & Reading Hustle Porn (You Know Who You Are!) 27 27 Stop Watching & Reading Hustle Porn (You Know Who You Are!) full 0912aadd-4099-4c8a-8da1-ddd9af3cc294 https://share.transistor.fm/s/97455be5 Wed, 20 Apr 2022 13:24:57 -0400 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 2323 Today, Bill and Riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Today, Bill and Riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Bu Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures 26 26 Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures full 20b88a9c-1fd9-4b63-80ae-1b64b3a05a8a https://share.transistor.fm/s/f3d2eb49 Wed, 13 Apr 2022 00:00:00 -0400 Mike Steadman, Don Faul Mike Steadman, Don Faul 2870 Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage journey. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Check out the Unusual Ventures Go-To-Market Field Guide here: https://bit.ly/3KFhE7c Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Positioning First, Marketing Second with Arielle Jackson, Marketer-In-Residence at First Round Capital 25 25 Positioning First, Marketing Second with Arielle Jackson, Marketer-In-Residence at First Round Capital full 50b77ba0-c9b4-403a-ab28-c149cfd089ee https://share.transistor.fm/s/0905a425 Wed, 06 Apr 2022 00:00:00 -0400 Mike Steadman, Arielle Jackson Mike Steadman, Arielle Jackson 3406 I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a background that includes, Google, Square, and various other tech startups. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Apply to Arielle’s Startup Brand Strategy Course here: https://lnkd.in/g9cVYxBU I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a background that includes, Google, Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew 24 24 The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew full d3fc318f-b6a0-4879-8633-2b37fa480e1b https://share.transistor.fm/s/c317dd9f Wed, 30 Mar 2022 00:00:00 -0400 Mike Steadman, Antone Aku Mike Steadman, Antone Aku 2689 Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyager's growth, as well as their rebrand, thanks to Drew O’Brien from the Design Company, who I featured on Episode 14, “How to Create a Visual Brand Identity Drives Revenue. ” Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Voyager Cold Brew visit: https://www.voyagercoldbrewcoffee.com/ Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyager's growth, as well as their re Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing 23 23 Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing full 84dcbe85-99b9-473d-a12f-f110d13f899e https://share.transistor.fm/s/b4ca9ded Wed, 23 Mar 2022 00:00:00 -0400 Mike Steadman, Juan Pablo Osario Mike Steadman, Juan Pablo Osario 3246 Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marketing. Juan breaks down the importance of having a sales process that compliments your marketing efforts, and how he’s managed to grow his agency and consistently maintain a full-pipeline. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Learn more about Alpha Co Marketing & Media here: https://alphacomarketing.com/ Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marketing. Juan breaks down the Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No “Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect 22 22 “Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect full d229d89f-840c-43f0-bc25-466cf30dc534 https://share.transistor.fm/s/3cfecea5 Wed, 16 Mar 2022 00:00:00 -0400 Mike Steadman, Orly Zeewy Mike Steadman, Orly Zeewy 3450 Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to build a lean marketing plan and brand that drives revenue, without all the extra fluff. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Orly, visit her website: https://zeewy.com/ Purchase her book here: https://amzn.to/3CfcrQ8 Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to build a lean marketing plan and Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle 21 21 How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle full 973b4d3b-3de0-41cc-8d3a-0235e7d3345b https://share.transistor.fm/s/99e3d154 Wed, 09 Mar 2022 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1020 Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and improve your own. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and improve your own. Add me on Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand 20 20 How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand full 9394e396-5856-43aa-a050-d9fd2430d4d9 https://share.transistor.fm/s/cb0c6e7b Wed, 02 Mar 2022 00:00:00 -0500 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 1968 One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your weight and building a multi-million dollar brand. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your weight and building a multi-mi Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer 19 19 Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer full ee760bd6-a5c8-4b99-a660-e108328125c9 https://share.transistor.fm/s/4a1218ae Wed, 23 Feb 2022 00:00:00 -0500 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 2626 Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Check out the Category Pirates Newsletter here: https://categorypirates.substack.com/ Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMix 18 18 Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMix full 03b8440c-625e-467a-993c-3fcf80d0661d https://share.transistor.fm/s/b28662f9 Wed, 09 Feb 2022 00:00:00 -0500 Mike Steadman, Ian Folau Mike Steadman, Ian Folau 2360 I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if you want to learn from a master how-to drive revenue, you won’t be disappointed in today’s show. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if you want to learn from a master h Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Create A Simplified Marketing Plan By Following The Rule of 3 17 17 Create A Simplified Marketing Plan By Following The Rule of 3 full b6b618d6-adfa-40cc-bbf5-a77feb51bd5d https://share.transistor.fm/s/354931f3 Wed, 02 Feb 2022 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1391 I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Su Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Stop Wasting Time On Your Website 16 16 Stop Wasting Time On Your Website full 3c1c32a0-4261-4f1a-91d8-8ff7a9b6dc31 https://share.transistor.fm/s/449dcee2 Wed, 26 Jan 2022 00:00:00 -0500 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 1665 Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer. Add me on Linkedin: https://www.linked Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel 15 15 Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel full b08e6841-1844-4f25-a216-25af59d0657c https://share.transistor.fm/s/bec28b0c Wed, 19 Jan 2022 00:00:00 -0500 Mike Steadman Mike Steadman 2723 I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel Add me on Linkedin: https:// Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company 14 14 How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company full d7ef80b1-9d5f-47f9-aff1-5f0360a0fcd9 https://share.transistor.fm/s/d4d81d9e Wed, 12 Jan 2022 00:00:00 -0500 Mike Steadman, Drew O'brien Mike Steadman, Drew O'brien 2655 I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his insights on creating a brand identity that drives revenue. Drew and his team know how to make brands look good, feel good, and get more clients, so make sure you’re paying attention, especially if you want to build a badass dog whistle brand. Learn more about The Design Company on by visiting their website: https://www.wearethedesign.co/ Follow them on Instagram: https://www.instagram.com/wearethedesignco/?hl=en Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his insights on creating a brand ide Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective 13 13 Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective full f1b82214-3afd-45cd-8329-b3814349a3be https://share.transistor.fm/s/4b86d11e Wed, 05 Jan 2022 11:21:07 -0500 Mike Steadman, Susan Pieper Mike Steadman, Susan Pieper 2969 I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting their website: https://dmoscollective.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting their website: https://dmoscoll Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No The Importance of Market Based Feedback with US Navy Riverine Officer, Mike Taylor, Co-Founder of Beaverfit USA 12 12 The Importance of Market Based Feedback with US Navy Riverine Officer, Mike Taylor, Co-Founder of Beaverfit USA full 7e7a50d5-3958-43c9-a49d-fc111fcfc129 https://share.transistor.fm/s/4765e16a Thu, 30 Dec 2021 00:03:13 -0500 Mike Steadman, Mike Taylor Mike Steadman, Mike Taylor 2477 I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, and turnkey training facilities specific to the military. In addition to discussing BeaverFit’s initial Go-To Market Strategy, Mike shares the importance of market based feedback, and how BeaverFit used it to refine their value proposition and hone in on their perfect customer. To learn more about BeaverFit USA, visit: https://www.beaverfitusa.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, an Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Selling High Quality, Air-Filled, Military Grade Scope Cases and Gun Covers with Blaine Tompkins, Founder of AirArmor Tech 11 11 Selling High Quality, Air-Filled, Military Grade Scope Cases and Gun Covers with Blaine Tompkins, Founder of AirArmor Tech full 0bd6547d-f37b-4058-b9da-64de66d04744 https://share.transistor.fm/s/e1f5808c Tue, 21 Dec 2021 23:59:00 -0500 Mike Steadman, Blaine Tompkins Mike Steadman, Blaine Tompkins 3009 Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in the Lions Pride. In this episode we discuss Air Armor Tech’s Go-To Market Strategy and the challenges that they had along the way, particularly with regards to honing in on their perfect customer, and driving consistent recurring revenue. Whether you’re selling a manufactured product or not, make sure you listen to Blaine’s advice, as refine your own go-to market strategy! To learn more about Air Armor Tech visit: https://www.airarmortech.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru 10 10 Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru full 19a0d6a6-27b9-406b-8266-6c4fae0ede31 https://share.transistor.fm/s/ff678521 Wed, 15 Dec 2021 00:00:00 -0500 Mike Steadman, Brendan Aronson Mike Steadman, Brendan Aronson 2430 I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Paintru’s initial Go-To Market Strategy and how they acquired their first first hundred customers. Learn more about Paintru here: https://paintru.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Paintru’s initial Go-To Market Stra Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Dialing in Brand Identity and Positioning - Coaching Session with Katina Ruest, Co-Founder of American Force Coffee 9 9 Dialing in Brand Identity and Positioning - Coaching Session with Katina Ruest, Co-Founder of American Force Coffee full 21a1fa23-3302-4050-bebc-762e1c2a882f https://share.transistor.fm/s/304402ba Wed, 08 Dec 2021 05:58:16 -0500 Mike Steadman, Katina Ruest Mike Steadman, Katina Ruest 4016 On this episode of Dog Whistle Branding I conduct a coaching session with Katina Ruest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade coffee and making it accessible to everyone. Join us as we discuss helping her and her husband dial in their brand identity and positioning. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Check out American Force Coffee here: www.americanforcecoffee.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com On this episode of Dog Whistle Branding I conduct a coaching session with Katina Ruest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade coffee and making it accessible to Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Marketing Strategies For Veteran-Owned Businesses That Attract High Quality Leads with Eric Bakey, Founder of Combat Imagineer 8 8 Marketing Strategies For Veteran-Owned Businesses That Attract High Quality Leads with Eric Bakey, Founder of Combat Imagineer full 0a3c636a-982a-47d2-9cf0-ea5300fb4b02 https://share.transistor.fm/s/219ea05a Wed, 01 Dec 2021 00:00:00 -0500 Mike Steadman, Eric Bakey Mike Steadman, Eric Bakey 2233 I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Eric's website here: https://ericbakey.com/ I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.c Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Big Hairy Audacious Goals (BHAG)'s 7 7 Big Hairy Audacious Goals (BHAG)'s full b7c61f7f-e6d6-4ddb-b6c5-9fbeda2c17a7 https://share.transistor.fm/s/1c206675 Wed, 24 Nov 2021 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1881 Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear and compelling target for a company or organization to strive for. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear and compelling target for a comp Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Amplify Your Brand With Bold Beliefs 6 6 Amplify Your Brand With Bold Beliefs full 3d1a7793-d7dc-474d-9325-e465ea0f6890 https://share.transistor.fm/s/2662448d Wed, 17 Nov 2021 00:00:00 -0500 IRONBOUND Media, IRON Mike Steadman IRONBOUND Media, IRON Mike Steadman 1717 Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogw Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry 5 5 Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry full bf98a6fb-4d14-4b3d-8625-aa6e22ed5e00 https://share.transistor.fm/s/0f217351 Wed, 10 Nov 2021 00:05:00 -0500 Mike Steadman, Scott Patterson, Kristopher Floyd Mike Steadman, Scott Patterson, Kristopher Floyd 2650 On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laundry called Smart Laundry to provide residents with a #ModernLaundryExperience. On the show, Scott and Kris share insight into Tumble’s Go-To-Market Strategy, including their current marketing stack, along with the category design process for smart laundry. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Scott and Kristopher’s website here: www.tumble.to Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laundry called Smart Laundry to pro Smart Laundry, Black Veteran, Entrepreneurship, Business, Veteran, Army, Navy, Air-Force, Coast Guard, Start-Up, Business Ownership, Marine Corps, Marine Corps Veteran, Veteran Entrepreneur, Veteran Entrepreneurship, Tumble, Marketing No Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs 4 4 Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs full a733fd8e-0d06-4410-84c5-91844d2b7493 https://share.transistor.fm/s/4ec5c58c Wed, 10 Nov 2021 00:04:00 -0500 Mike Steadman, Scott Mackes Mike Steadman, Scott Mackes 3350 In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional guidance to advance business ideas and opportunities through a trusted network. Scott is a pioneer in the veteran entrepreneurial community, for combining podcasting, community , and investing, into an E.L.F Business (which stands for easy, lucrative, and fun.) On the show he shares go-to market strategies for both ventures, and also how he's leveraged the SABM podcast to help build out his robust network. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Scott’s websites here: www.sabmgroup.com, www.strengthsmugs.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional guidance to advance business id SABM Podcast, Black Veteran, Entrepreneurship, Business, Veteran, Army, Navy, Air-Force, Coast Guard, Start-Up, Business Ownership, Marine Corps, Marine Corps Veteran, Veteran Entrepreneur, Veteran Entrepreneurship, Marketing No Screw Product Market Fit, Go Find Your Perfect Customer! 3 3 Screw Product Market Fit, Go Find Your Perfect Customer! full 47abdb97-cbec-4067-aad2-8370588ec4cd https://share.transistor.fm/s/01696418 Wed, 10 Nov 2021 00:03:00 -0500 Mike Steadman, Bill Watkins Mike Steadman, Bill Watkins 1741 In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant stream of warm referrals. Joining me for this episode is the wise man in Wyoming, Mr. Bill Watkins, Founder of The Lions Pride, and my business coach who taught me everything I know about how to find your perfect customer. If you want to drive revenue in your business, knowing who your perfect customer is, is a non-negotiable. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Bill’s website here: https://www.thelionspride.com/ Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant stream of warm referrals. Joining me Lions Pride, Veterans in Residence, Black Veteran, Entrepreneurship, Business, Veteran, Army, Navy, Air-Force, Coast Guard, Start-Up, Business Ownership, Marine Corps, Marine Corps Veteran, Veteran Entrepreneur, Veteran Entrepreneurship No Establish Your Brand’s “Why” with Commander’s Intent 2 2 Establish Your Brand’s “Why” with Commander’s Intent full f1be0847-edb4-4d04-90ad-fae0cc298557 https://share.transistor.fm/s/5d48cd21 Wed, 10 Nov 2021 00:01:00 -0500 Mike Steadman Mike Steadman 1175 In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's core, and without, you're going into every battle unarmed. This episode will help you reflect on your company's core, and how to leverage it both internally and externally, to maintain your tactical advantage. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's core, and without, you're going Black Veteran, Entrepreneurship, Business, Veteran, Army, Navy, Air-Force, Coast Guard, Start-Up, Business Ownership, Marine Corps, Marine Corps Veteran, Veteran Entrepreneur, Veteran Entrepreneurship No What The Heck is Dog Whistle Branding? 1 1 What The Heck is Dog Whistle Branding? full 7a16416d-b72a-4f90-b901-c69cf4c5cba8 https://share.transistor.fm/s/92cf585c Wed, 10 Nov 2021 00:00:00 -0500 Mike Steadman Mike Steadman 1172 In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward to helping you build a Dog Whistle Brand. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward to helping you build a Dog Whis Dog Whistle Branding, Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur No Dog Whistle Branding Trailer Dog Whistle Branding Trailer trailer d2187d36-cdbb-488d-842c-0e40c41eacca https://share.transistor.fm/s/3d73aa49 Tue, 07 Sep 2021 15:10:01 -0400 Mike Steadman Mike Steadman 159 Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing, brand strategy, and category design for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty. Subscribe to the show and newsletter here: https://bit.ly/3A4FHXS Be sure to hit the follow button on iTunes, Spotify, or your favorite podcast hosting platform. Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing, brand strategy, and category design for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty. Subscribe to the sh Military Veteran, Entrepreneurship, Marketing, Brand Strategy, Bunker Labs, Marine Corps, Navy, Air Force, Start Ups, Veteran Entrepreneur Yes