In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.

(00:00) - Intro
(01:10) - The Paid Webinar Funnel Explained
(05:02) - From Webinar to VSL: The Bigger Picture
(08:34) - Sales Bottlenecks and Testing a VIP Offer
(14:25) - Evaluating Performance Metrics and ROI
(20:03) - Improvements for the Next Webinar Run
(27:06) - Scaling Paid Channels Beyond Organic
(34:02) - Outro
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In episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.

(00:00) Intro
(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?
(08:36) Q#2-Did you record all your SOPs at once or build them over time?
(17:17) Q#3-Should I stick with $100/year or offer premium tiers?
(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?
(24:13) Q#5-Should I focus on founders, managers, or individual contributors?
(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?
(37:34) Q#7-Which platform gives the best ROI for early momentum?
(39:40) Q#8-What to do if I miss my goal — how to refine and recover?
(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?
(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?
(46:11) Q#11-Considering School vs Circle — which platform should I choose?
(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?
(48:30) Outro

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In episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.

(00:00) - Welcome to Vegas
(05:42) - Predictions for The Hormozi Workshop
(10:00) - Our Problem with Slack
(13:52) - Optimizing CRO and Thoughts On Cold Outreach
(16:02) - Media Supply Chain and YouTube Strategy
(24:36) - Why Sales Capacity is the Next Bottleneck
(29:30) - 80/20 Webinar Upgrades
(35:06) - Live Event Brainstorming
(38:06) - Closing Thoughts and Expectations

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In episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and balancing personal growth with entrepreneurship. 

(00:00)  Intro
(03:18)  Maximizing Routine
(13:42)  Applying Business Strategies to Personal Life
(18:44)  Simplicity and Life Stages
(21:10)  Book Launch and Career Paths
(22:20)  Exploring Instagram and Content Creation
(28:07)  Learning from Others and Self-Reflection
(31:12)  Upcoming Projects

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In episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.

(03:38) - Structuring the Digital Writing School for Growth
(05:11) - The 3-Phase Plan to a $100K/Month Community
(10:14) - Creating an Evergreen, Scalable Membership Model
(15:19) - Optimizing Content for Better Engagement

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In episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.

(02:53) - Simplicity in Business Growth
(07:12) - Why Most Tracking is Useless
(16:52) - The Best Way to Test and Validate a Business Idea
(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers
(31:27) - The Small Weekly Actions That Lead to Big Wins

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In episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.

(01:12) - The Best Lessons Are the Ones That Feel Obvious
(07:12) - Signs Someone Might Not Be the Right Fit for Your Team
(16:52) - Making a Game-Changing Hire
(25:38) - Track the Right Metrics and Reward the Right Actions
(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes
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In episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.

02:36 A Week of Interviews and Hiring Insights
06:38 Why Most Hires Are Not Builders
18:33 Stepping Out of Director Roles
23:26 Letting Small Fire Burns
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In episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.

(02:47)  Maturity and Trust
(08:29)  The Total Trust
(16:30)  A Smarter Way To Improve
(24:44)  Leveraging YouTube for Growth
(32:11)  Breaking Goals into Achievable Milestones

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In episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year.

(1:39) Espress Hour Commitment
(5:00) Why Bigger Businesses Share Less
(17:13) How Aligned Teams Deliver Impact
(23:30) Effortless Execution
(28:14) Collective Intelligence
(31:28) Is Intelligence Enough?
(37:07) Finance and Business Metrics
(45:15) From Confusion to Clarity

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Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away!

(00:00) Intro
(03:01) Rotating the Business
(05:47) Expanding the Team from 14 to 28
(11:07)  Diving Into the World of Paid Ads
(13:09) The Secret to Building Education Products
(16:00) Creating and Launching Our Black Friday Product
(19:15) The Journey from Organic to Paid

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In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans.

(00:00) Intro
(01:16) Saying Goodbye To The Shipyard
(05:10) RecappIng The Past 4 Weeks
(20:07) Monetizing Digital Products
(30:23) Traveling The Next Few Months

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In episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.

(00:00)  Intro
(01:53)  Setting Goals For The Next 6 Weeks
(05:15)  Goals For PGA
(13:54)  Goals For Ship 30 & Write With AI
(27:32)  Preventing Anticipated Bottlenecks
(30:01)  Monetize Training Not Service
(38:43)  Life Updates

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In episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.

(00:00)  Intro
(01:54)  It Takes At Least 7 Iterations To Learn A Lesson
(05:43)  Writing For YouTube Is A Different Ball Game
(11:49)  Increase The Depth Of Your Reps
(16:21)  Culture Is Built Through Example
(19:11)  Do The Easiest Obvious Thing
(24:01)  Every Metric Needs An Anti-Metric
(32:04)  Personal Updates

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In episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business.

(00:00) Intro
(02:18) The Difference Between An Upgrade And An Overhaul
(04:47) The Boring Work Is Your Moat
(07:32) Defining The Business With One Formula Accelerates It
(13:29) Enrolled Our First Student Via Organic YouTube
(17:24) You Must Start With Constraints 
(22:00) Slogs Will Precede Periods Of Accelerated Growth
(23:41) Began Working On A Brand Overhaul
(33:19) Life Updates And Being Back In The Saddle

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In episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer.

(00:00) Intro
(03:38) Thoughtful Service Increases Perceived Value
(14:57) Iterating With Different Forms Of Content
(18:23) A Framework For How To Work While Traveling
(27:58) What This Summer Will Look Like

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In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.

(1:21) Expanding The Content Team
(3:11) Get Your Beginner Reps In
(5:49) Small Changes Over Changing Strategy
(8:13) Utilizing AMAs For Improvement
(13:22) The Value of a Referral Program
(16:16) How We're Increasing Operational Complexity
(22:34) Optimizing Our Back-End Email
(26:15) Grab The Low-Hanging Fruit
(30:07) The Best Businesses Create Systems To Talk To Every Customer
(31:34) Scaling Will Feel Messy
(32:36) Have Patience For Progress 

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In episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business.

(00:00)  Intro
(01:56)  EH In 2024
(06:33)  The Power of “Theme-ing”
(09:35)  Capitalizing Your Feedback Loop
(15:01)  The Potential With A Paid 
(17:23)  Build Until They Tell/Embrace the Boring Work
(21:00)  Merging Education With SAAS
(23:16)  Improve the Product
(25:30)  Wearing Many Hats
(27:50)  Delegating Roles In The Future
(30:35)  A-Players Are Clear They’re A-Players
(32:09)  What We Want EH To Be For You In 2024

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In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.

(00:00) Intro
(01:13) 2023 Wins
(04:53) Launched a successful group coaching program
(11:37) Built our first asynchronous product in a month
(15:07) Doubled the business profit
(21:07) Hired 7 team members while maintaining performance culture
(28:18) Experimented with different podcast styles
(31:37) Built our V1 dream production studio
(34:59) Built a paid newsletter to $250k in ARR
(38:32) Learned the power of cross-collaborations
(43:49) Learned how to hire & train a sales team
(45:23) Refined our content supply chain
(48:44) 2023 Lessons & Realizations
(50:18) Work in defined sprints of monk or maintenance mode
(54:33) Every reinvestment into the business is positive if…
(55:56) The importance of surrounding yourself with an all-star team
(57:09) You’re a fixed number of hours away from anything
(1:02:38) Every leap of progress came from IRL meetups
(1:03:25) The value of a mastermind is normalizing success
(1:06:04) “Slogs” are necessary
(1:07:36) Audio and video develop more resonance
(1:08:10) Paying for the ideal scene
(1:09:49) We can build anything we want (with constraints)
(1:10:28) 2024 and beyond

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In episode 28 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk through their takeaways from their first ever team meetup + mastermind event!

(00:00) Intro
(01:12) What happened last weekend?
(03:46) The Solopreneur Trap
(08:31) The Team Culture Litmus Test
(13:50) You have more influence than you think
(19:57) Is in-person better than digital?
(21:58) Should you combine events together?
(23:06) Why you need a media team
(24:37) Invite your all-stars
(27:30) The power of group takeaways

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In episode 27 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new studio and all the work that went into building it.

(00:00) Intro 
(01:14) The 3-year Dickie & Cole anniversary 
(03:42) Why we chose this location 
(09:56) Why we're building on Youtube 
(14:01) Studio breakdown 
(16:04) Why we chose an agency 
(24:35) The power of stretch investments 
(26:37) Our new content strategy

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In episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard.

(00:00) Intro 
(01:12) Updates on the Shipyard 
(04:22) Breakdown of the numbers 
(07:44) Making bets on yourself 
(13:49) Don’t reinvest everything into the business 
(16:58) Plans for the studio (and shiny objects) 
(19:35) Drinking our own kool-aid 
(27:44) Biggest lessons learned from this process

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In episode 25 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their plan to triple their paid newsletter, Write with AI. 

(00:00) Intro 
(01:41) The Tripling Question 
(07:34) The challenge with paid newsletters 
(10:21) The ONLY way to grow paid newsletters 
(18:35) Dickie’s analysis for $50k/month 
(22:52) The most COMMON business bottlenecks 
(32:00) The importance of RISK for entrepreneurs 
(35:57) Demolishing our bottlenecks LIVE 
(43:57) How YOU can replicate this in your business 
(47:55) Our tactical plan for Write with AI 

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In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. 

(00:00) Intro 
(01:20) Our new newsletter is live! 
(05:23) What IS a digital product? 
(09:31) WHY you need to launch a digital product 
(13:11) The ONE skill every artist needs to learn 
(17:58) HOW to launch your digital product 
(21:56) How to PRICE your digital product 
(32:25) How to BOOTSTRAP your digital product 
(38:19) How to IMPROVE your digital product 

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In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. 

(00:00) Intro 
(02:27) The Castle vs. Prison framework 
(04:26) Our team-hiring philosophy 
(07:11) The key to building a castle 
(11:57) How we’re creating our ideal lifestyle 
(16:38) How to defeat phone notifications for good 
(21:50) The 4-day workweek 
(26:45) The optimal quarter rest system 
(34:44) When should business owners hit the gym? 
(36:48) Dickie’s ideal work day 

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• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.

(00:00) Intro 
(00:23) Cole launched a new book! 
(04:27) Most common book questions 
(08:21) Our free ebook launch framework 
(17:03) Secret Kindle bonuses idea 
(19:40) How to run a viral Twitter campaign 
(21:48) How the book fit our PGA strategy 
(23:44) How to sell better and get hired more 
(27:04) Our next book ideas 
(32:54) Should you take a publishing deal? 
(37:05) What we would’ve done differently

Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. 

(00:00) Intro 
(02:37) The early 20s syndrome 
(06:37) A framework for new opportunities 
(08:24) Dickie’s early 20s 
(11:53) How much money you need to get the ball rolling 
(17:22) Our “focus framework” for deciding what to do next 
(20:47) The growth opportunities available right now 
(30:25) Our schedule for the rest of the year 
(37:14) Cole’s new “shiny object” 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. 

(00:00) Intro 
(00:29) The start of a new chapter 
(06:29) Ideas for our new studio 
(10:57) How we optimized our Miami lifestyles 
(14:47) Our new organic department 
(17:26) When should you focus on branding? 
(19:53) Building your business around your life 
(21:05) Plugging leaks 
(23:43) Our educational business model 
(31:11) Promotions vs. Businesses 
(35:45) Why business advice doesn’t always land… 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. 

(00:00) Intro 
(04:25) The biggest bottleneck of our business 
(07:37) Macro vs. micro bottlenecks 
(10:39) When should you launch new products? 
(16:28) The power of rapid feedback loops 
(18:25) Revealing our book-a-call funnel 
(21:30) The essential ratios we keep track of 
(30:15) Dickie’s bulletproof funnel framework 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 18 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in-depth about the season of monk mode they embarked on (and the lessons they learned). 

(00:00) Intro 
(02:55) The one thing we hyper-focused on 
(04:51) How to achieve more by doing LESS 
(09:43) Cole’s hack for cutting out consumption 
(16:13) How Ship 30 helped us build PGA 
(17:41) Your past shapes your business more than you think 
(20:31) The ultimate framework for learning new skills 
(25:59) These limiting beliefs are holding you back… 
(31:48) Why did we pay $70k for a mastermind? 
(34:26) The stock market is NOT the best vehicle to build wealth 
(37:57) The benefits of monk mode 
(40:40) Solopreneurship isn’t what it’s all cracked up to be… 
(44:00) FREE Ship 30 Cohort winner 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Subscribe to the Espresso Hour on your favorite podcast app: http:// espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk more in-depth about their bottleneck analysis and the different stages of doubling your business.
 
(00:00) Intro 
(02:15) Bottleneck analysis 
(06:54) Our doubling roadmap 
(10:20) How to get to $10k a month 
(12:05) $20k per month 
(15:26) $50k per month 
(16:53) $100k per month 
(23:59) The KEY that unlocked Ship 30’s growth 
(27:00) Our pricing framework 
(30:36) $200k and upwards 
(33:23) How to sell high-ticket 
(43:20) Want personal growth? Start a business 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their takeaways from their Mexico Mastermind. 

(00:00) Intro 
(02:23) The 10-80-10 Rule 
(05:22) Why you need to have recurring team meetings 
(08:22) The wrong thing business owners focus on 
(09:38) The right way to do a bottleneck analysis 
(12:35) How to pitch yourself for podcasts 
(13:55) Why you should open-source your team 
(17:16) You're wasting money on paid ads (and what to do instead) 
(22:53) No one knows how to use Chat GPT 
(25:21) The 5-year marketing cycle 
(27:30) Are you running a promotion or building a business? 
(30:19) How to stop solving the wrong problems 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00) Intro 
(02:40) Difference between referrals and affiliates 
(03:39) Why word of mouth trumps every form of marketing 
(05:20) The power of languaging 
(08:27) How to get everyone talking about your product 
(12:50) The biggest tip for e-commerce and physical product stores 
(18:29) The RIGHT way to do affiliate marketing 
(23:05) Why financial incentives aren't as effective as you think 
(24:08) Ship 30s future referral plans 
(27:46) Winner of FREE Ship 30 cohort 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00) Intro 
(01:55) Cole's missed product opportunity 
(06:12) Dickie's strategy for product improvement 
(09:39) Unexpected benefits of 1:1 feedback 
(11:37) Customer experience is BETTER than product improvement? 
(13:01) Tactical strategies 
(19:11) The 3 customer tiers you should know about 
(21:48) Harvard vs. the internet education space 
(23:45) How to CRUSH low-ticket products 
(25:08) The 3 post-purchase survey questions you need to ask 
(30:35) The true meaning of wealth 
(35:04) Winner of FREE Ship 30 cohort 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole 

Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30... 

Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=3ebaa256361d44dc

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00) Intro 
(01:36) The Ship 30 email course 
(07:59) Why email courses are better than newsletters 
(17:03) How we left money on the table + common mistakes (19:19) Breakdown: our email marketing strategy 
(21:47) Email 1 
(25:09) Email 2 
(28:01) Email 3 
(30:51) Email 4 
(33:47) Email 5 
(38:49) Email 6 
(39:42) Golden nugget sweepstake tactic 
(43:08) You have a moral responsibility to sell 
(46:24) The simplicity of a digital business 
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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their insanely productive whiteboard session, advice on scaling a business, and potential job opportunities! 

(00:00) Intro 
(00:41) What was our session all about? 
(02:25) Laying out the profit centers (05:09) Our modified “ORG” chart 
(10:58) Main takeaways 
(13:24) Steal our whiteboard grid 
(14:17) Transition from generalists to specialists 
(17:19) How to maximize leverage 
(21:48) How to scale marketing 
(24:09) New job opportunity: Timestamper 
(25:57) The biggest belief break for ghostwriters 
(29:19) Ghostwriters vs. GhostTHINKERS 
(30:04) How to make $$$ with Timestamping 
(31:14) Why you need hiring funnels ASAP 
(34:30) Espresso Hour stats 
(35:29) We’re hiring! 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through how they're updating their core values, purpose, and mission statement to build a $10,000,000 team. 

(00:00) Intro 
(00:59) Wins from the Ghostwriting program 
(03:19) You need to be MORE specific 
(05:26) The cold outreach gameplay 
(06:27) Why we're revamping our team culture 
(07:48) Specific team roles we're looking for 
(09:22) The bottleneck to scale educational products 
(11:47) When does this business stop working? 
(14:09) Our new hiring strategy & mission statement 
(19:09) New team core values 
(23:03) How to use gamification, the right way 
(27:13) One of the hardest lessons Cole learned 
(31:32) Family vs. team mentality 
(33:58) Building templates for the future 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole discuss the beta launch of their Ghostwriting Cohort and what they learned from their sales calls. 

(00:00) Intro 
(00:27) Idea to execution 
(01:27) Tight feedback loops 
(02:04) An unexpected pivot 
(03:27) Why calls are better than emails for high-ticket 
(04:58) What did we learn after 50 sales calls? 
(06:43) Dickie's notes 
(10:12) Cole's notes 
(12:17) Long-term plan 
(13:39)Cole's secret master plan 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thought process for creating, promoting, and launching their $60k ChatGPT Webinar 

(00:00) Intro 
(03:03) Coming up with the idea 
(04:03) Idea to execution 
(05:58) Takeaways from $65k launch 
(10:19) Thoughts on webinars versus courses 
(10:52) Compounding potential 
(12:53) What are we doing next? 
(14:05) Easy way to extend LTV of any customer/student 
(16:53) Things we could've done better 
(19:12) Psychological trick to boost online purchase conversion 
(20:27) Biggest conclusion from this webinar 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole stress-test their 7-figure ghostwriting product. 

(00:00) Intro (00:16) Why we're building in public (00:58) What's happened in the past week (03:38) Survey results that caught our attention (07:30) Monthly income survey responses 
(09:37) Our goal for the end of 2023 
(12:30) The most common struggle for online writers 
(13:32) The sales copy strategy that most people get backwards 
(16:39) Eye-catching psychological results from the survey (20:28) Our plan to qualify prospects 
(23:22) Our goal for next week 
(23:51) 3-year vision 
(29:43) Proof that there IS a market for this 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm how they'll build a 7-figure education product from scratch. 

(00:00) Intro 
(01:14) New ghostwriting project? 
(06:15) Biggest challenges with ghostwriting 
(08:32) Cole Gordon’s frameworks (09:53) Why this is valuable 
(11:54) How will we deliver this idea? 
(15:48) How will we generate leads? 
(17:10) The big decision we need to make 
(21:11) How will we teach the curriculum? 
(24:18) Why we’re giving this away for free 
(29:52) Dickie’s framework for learning 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

View Dickie's 5 YouTube takeaways here: https://twitter.com/dickiebush/status/1608447250228826113

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about lucrative writing side hustles, YouTube plans for the future, and beginner audience-building strategies for college students.

(00:00) Intro

(00:30) What are your plans with YouTube?

(07:34) I finished Ship 30, made my first online money, got promoted, and launched an ebook — what should I do next?

(16:36) Any tips on how to build an audience as a college student on Twitter?

(21:39) Dickie: How do you manage your energy?

(25:18) Cole: Could you elaborate on monetizing your writing as a skill?

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com

Start writing on Typeshare: http://typeshare.co

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

After listening to this episode, you will walk away with our exact proven process for...

• Publishing short-form “outlines as content.”
​• Expanding proven short-form content into long-form content.
• ​And resurfacing your best content over and over again (allowing you to schedule content months in advance, and build your audience on autopilot).

If you are looking to start (or accelerate) your online writing journey in 2023, this is exactly what you need to achieve your goal.

Found this helpful? We have dozens of other FREE resources!

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com

Start writing on Typeshare: http://typeshare.co

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30?sub_confirmation=1

Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=691adfda4f324f3d

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about curing copywriting amnesia, writing viral threads with a small audience, and success shortcuts that supercharged Ship 30's growth.

(00:00) Intro
(00:10) If you woke up tomorrow with copywriting amnesia, how would you get better at writing again?
(04:54) Why do we need writing now more than in the past?
(09:21) What success shortcuts helped supercharge Ship 30's growth? (14:00) How do you write threads that get viral with a small following?

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com

Start writing on Typeshare:  http://typeshare.co

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the right time to start a newsletter, the best writing advice, and fears of AI. 

(00:00) Intro 
(00:10) What’s something you used to think was true about writing that you now know to be untrue? 
(04:38) Is there a “right time” to start a newsletter? 
(08:46) How concerned are you about AI taking over? 
(15:14) What was the best writing advice you got? 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole 

Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30?sub_confirmation=1 

Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=691adfda4f324f3d

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about making your first $1 online, pivotal career moments, and leaving Twitter.

(00:00) Intro

(00:13) How did you make your first $1 on the internet?

(10:35) Are you bullish on the "new Twitter"?

(17:35) In your writing journeys, what were the pivotal moments that defined your direction and ultimately your first successful niches?

(24:15) What would be you number one focus for the first 90 days of a digital business?

(32:57) Can a good short book be written in a week to ten days? If so — how?

• Download our FREE 13,000-word ultimate guide: http://startwritingonline.com
• Start writing on Typeshare: http://typeshare.co
• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush
• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about viral tweets, morning routines, and ways to 10x your newsletter growth.

(00:00) Intro

(00:15) How can you drink a double espresso and still function?

(00:54) What was your first viral tweet?

(05:07) What does your perfect day look like?

(12:07) When should you launch a product or service?

(18:11) What are the best ways to drive email list subscribers?

(23:04) Do you have any formulas when you start to write?

• Download our FREE 13,000-word ultimate guide: http://startwritingonline.com
• Start writing on Typeshare: http://typeshare.co
• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush
• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole will introduce you to a framework we've taught to over 5,000 Ship 30 students over the past 18 months: The Endless Idea Generator.

We will break down:

• How The 2-Year Test can help you uncover dozens of new topics to write about
• How adding specificity to your content ideas helps you attract your ideal readers
• How to add credibility to your content (and get rid of Imposter Syndrome, forever)
• And how to use the 4A framework to instantly turn 1 topic into 20 viral-worthy content ideas

After listening to this episode, your new biggest problem will be having too many ideas to write about (instead of staring at a blank page for hours!).

Justin is one of the fastest-growing digital writers on Twitter and one of the creators we've learned the most from over the past 6 months.

In this episode, we talked about: 

• His system for creating (and repurposing) viral content
• How Justin tripled his Twitter audience in 5 months (from 50k to 150k)
• His frameworks for turning readers into followers into paying customers (without being salesy)
• And tons more!

Tim has a fascinating background. He's a prolific marketer, entrepreneur, and digital writer.

We talked about:

• The differences between starting a blog vs writing on Twitter
• How Tim has leveraged SEO to build several 7-figure businesses
• Tim's approach to creating SEO-first content that converts
• And his strategy for building an audience on Twitter

Cory is a former professional baseball player, and also one of the faster-growing digital creators on Twitter these days.

We talked about:

• Why professional athletes are starting to think about becoming Digital Creators
• How Cory uses Typeshare Templates to write viral content
• Cory's newsletter growth strategy from Twitter to Substack
• How Cory found his niche at the intersection of professional sports & entrepreneurship/investing

• Dan's journey and how he went from consumer to creator
• The different products he's launched over the last 3 years
• How Dan's leverages his newsletter to drive sales organically
• And tons more!

In this session, we chatted about:

• How JK started as a ghostwriter (and his worst mistakes early on)
• His process for finding, closing & working with ghostwriting clients
• The mindset shift that helped him start making 6-figures (doing less work)
• And tons more!

• The future of Medium, and where the platform is headed 
• How to become a Top Writer on Medium 
• The topics most likely to go viral on Medium 
• How much money ($$$) the top writers on Medium make 
• The best digital writing platforms in 2022 (Hint: it's not Medium!)
• Proven strategies to grow your email list organically

And tons more!

Tim is one of the most knowledgeable writers out there on Medium’s ecosystem! So if you’re curious about getting started (or accelerating) on Medium, you won’t want to miss this session!

• Khe’s lessons from 7 years of solopreneurship 
• Frameworks for scaling a newsletter & cohort-based course 
• Using writing to monetize & build a business (even if you have ZERO followers)

For more digital writing tips & frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com 

In this session, we break down some of our core digital writing frameworks and teach you how to generate 100+ content ideas in just 30 minutes, how to write viral-worthy Twitter threads, why you should make your content skimmable, and tons more! 

🔥 Follow Dickie Bush on Twitter: https://twitter.com/dickiebush 
🔥 Follow Nicolas Cole on Twitter: https://twitter.com/Nicolascole77 

For more Digital Writing frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com 

In this session, we chatted with Justin about his writing process, audience-building techniques, tips and frameworks for running a 1-person business, and explore the similarities and differences between Twitter and LinkedIn. 

Here's what we covered in this one: 

• How does your content diet affects your writing 
• Why you should look for new mediums instead of new ideas 
•  How to balance content creation vs content consumption 
•  How to filter ideas to double down on 
• How to use data to inform your writing 
•  How to balance writing for joy vs writing for performance 
•  How to track your progress as a writer 
•  Why you shouldn't worry about optimizing for SEO 
• How to niche down as a fiction or comic writer 

For more free Digital Writing tips and frameworks, head over to: https://startwritingonline.com/

• ​Developing a digital writing mindset
• ​Generating and capturing high-quality ideas
• ​Crafting irresistible headlines (and delivering on your promise)
• ​Avoiding the 10 biggest mistakes beginner writers make ​

And much more!

For more free digital writing tips, frameworks, and resources,

• Check out our free Ultimate Guide to Start Writing Online.
• Follow Dickie Bush on Twitter
• Follow Nicolas Cole on Twitter

To hop aboard our next Ship 30 for 30 cohort, click here.

And in this webinar, we are going to give you a crash course in how to write them effectively.

Expect to learn:

• The three types of threads that work
• How to craft an engaging lead-in tweet
• How to write with rhythm and cadence
• How to stand out from the rest of the world's thread writers
• How to use time-tested copywriting frameworks to keep reader's attention
• How to capture emails with a CTA

And much more!

She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.

And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:

• Content marketing and SEO strategy
• Writing on social platforms versus blogs
• How SparkToro can help with data-driven writing
• Common mistakes in the content marketing world

And much more!

He's a "mostly-retired" trial lawyer with over 102 trials. And he's taken everything he's learned from his law career and packaged it into Performative Speaking, a program helping founders, entrepreneurs, & executives turn their vision into reality with their words and story.

And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss:

• The similarities between writing and storytelling
• Go-to frameworks for crafting an engaging story
• Common mistakes beginner storytellers make (and how to overcome them)
• How everything in life is storytelling (and what that means for you)

And much more!

He's the CEO of Late Checkout, an advisor to Reddit, and runs a rolling fund investing in community-led businesses.

And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss:

• How writers can leverage Reddit for both idea generation and audience-building
• How Web 3.0 will change the landscape of writing online
• The rise of massive "niche" businesses (and how to use writing to clarify that niche)
• Trends in community-first businesses and how to take advantage of them
• Where Greg thinks the next major opportunities will be during the shift to Web 3.0

And much more!

He's the CEO of Gumroad, a company that helps creators earn a living doing things they love. He's also the author of The Minimalist Entrepreneur, a playbook for starting, building, and growing a sustainable, profitable business that you actually enjoy running.

And in this conversation, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole will sit down to discuss:

• Using writing to validate product demand
• What the best writers and entrepreneurs have in common
• How to use specificity to build something valuable
• How you can apply a 30-day challenge model to writing and entrepreneurship to accelerate your feedback loops

Newsflash: there is. But it's probably not something you've seen clearly broken down before.

And that's what we're going to do in this webinar with Shaan Puri. We are going to workshop three pieces of viral writing to reverse engineer why they worked and how you can apply the same frameworks in your own writing.

Expect to learn:

• How to write engaging headlines
• The concept of writing for one person
• How to write to generate specific emotions
• The difference between viral topics and niche topics
• How we teach these principles in Ship 30 for 30 and Power Writing

To start, she wrote the book on how to do content right. No, literally. She published it late last year.

On top of that, she leads Trends at The Hustle which has thousands of paying customers and does millions in annual recurring revenue.

Steph is one of the most knowledgeable people when it comes to producing successful, high-quality online content. She's reached hundreds of thousands of views on her blog, thousands of followers on Twitter, and produced multiple books and courses that people rave about.

And in this session, we'll dig into her best frameworks for creating content, building an audience, maximizing distribution, and staying consistent.

• Read Steph's blog: https://stephsmith.io/
• Get Steph's book: Doing Content Right