Gareth brings over 15 years of leadership experience across the pharmaceutical industry, with a background spanning market access, sales leadership, stakeholder engagement, and multiple therapeutic areas.

What stands out is not just the breadth of his experience, but the consistency of performance and his ability to lead high-performing teams in a constantly evolving landscape.

In this session, we explore how commercial roles in pharma are changing and what that means in practice for organisations and teams.

With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content that regularly reaches millions. 

A member of WHO Fides and the TikTok Clinical Creator Council, and accredited by YouTube Health and the Patient Information Forum, he was also the 2023 Gold Award winner of MHP Group’s 30 to Watch Politics Award as Health Champion. He has collaborated with the UK Government, NHS, WHO and UNICEF. 

We’ll be discussing what a typical day looks like for him, what he wishes pharma sales reps better understood about HCPs and how he built a 500k following on TikTok. I’ll also be asking what he believes pharma should be doing differently to stay relevant in today’s digital healthcare landscape. 

With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.

Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.

Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. 

With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.

We discussed:

- The importance of authenticity in communication with HCPs
- Moving away from buzzwords to address real industry challenges
- Why it's time to speak more openly about what’s working and what isn’t working in Pharma

Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. 

He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. 

He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. 

Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices. 

#DigitalTransformationSeries #Cheemia #pharma

Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the power of strategic engagement.

Building on this foundation, he trained in COM-B, the behaviour change framework, and later became a BJ Fogg-accredited practitioner, refining his expertise in driving meaningful behavioural shifts.

His ability to engage audiences in innovative and creative ways caught the attention of the pharma industry, leading to his recruitment with a clear mandate: to disrupt the status quo and drive real change.

During his time at AstraZeneca, he challenged conventional thinking, tearing up unrealistic omnichannel theories and replacing them with a pragmatic, real-world customer engagement strategy. The impact was immediate - significantly increasing HCP engagement.

Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both.

Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the old days".

Nico is a firm believer in outcome-driven marketing. His signature approach? "No shiny slides, but tangible results. Marketing is not about opinions, but data." When he’s not redefining the marketing playbook, you can find him sparking thoughtful discussions on LinkedIn about the future of pharma marketing, digital engagement, and customer experience in pharma.

Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional development. 

In 2023, he founded The Black Sherpa Podcast, a platform dedicated to empowering social mobility through candid conversations on personal development, career progression and overcoming systemic barriers. 

Born in Zambia and raised in the UK, Yam’s journey reflects resilience, adaptability and ingenuity.

With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption. 

With a fixer-mindset, Christian enables teams and individuals to solve challenges that come with (digital) transformation.

Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local, regional, and global roles in marketing, sales, partnerships, and operations. Outside of work, Marco is the author of the book Imperfect Stories, a passionate Lego enthusiast, and a proud owner of more than 20 sets. 

I believe I first met Marco in person in Dubrovnik in May this year, where he delivered two memorable presentations. On Day 1, he gave a talk titled "The Hype is Gone, It's Time to Grieve," focusing on generative AI. His presentation was so entertaining that I found myself sitting at the edge of my seat; it was fast-paced yet highly engaging. I think he received the highest score for the upfront presentation that day. On the second day, he led a brilliant interactive panel discussion about learning from failures. I thoroughly enjoyed his sessions—they were fun, interactive, and refreshingly real.

Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. 

Vanitha currently leads a team focused on chronic serious diseases, employing cutting-edge commercial strategies with a strong emphasis on digital health and customer engagement.

As an advocate of collective creativity and human collaboration, Vanitha believes these pillars are essential for achieving transformative results. 

Outside of work, she enjoys globetrotting and immersing herself in diverse cultures!

To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. 

Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, and has 20 years’ of experience in pharma. He has become really focused on elevating the customer experience when engaging with pharma companies, looking to improve both in-person and digital interaction.

Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries.

As a digital marketing professional with nearly twenty years of expertise, Nataliya has contributed to the development of advanced digital solutions and software for clients in over seventy global markets. 

As part of her role as the CEO at Viseven, a global MarTech provider, she is taking marketing interactions in pharma to the next level by introducing new methods to more companies.

Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing agencies. 

She is passionate about innovation, design strategy, and executing customer-centered omnichannel marketing initiatives. She is a self-professed nerd when it comes to data-directed storytelling and an enthusiast for speed, agility, and pragmatism. 

Audrey is also a mother, hiker, runner, and burrata aficionado!

It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively.

I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science teams develop the customer experience. He is a proud father and a self-proclaimed rubbish musician!

I love interviewing inspiring pharma leaders to learn from them and share their perspectives. 

I recently connected with Rob online, and I was eager to interview him because I felt he had a refreshing perspective and genuinely cared about humans. 

He emphasised the need to focus on how technology can benefit people, rather than solely concentrating on the technology itself.

Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and technology services for commercial, medical, and R&D operations of life-sciences and digital health companies, combined with design and development of digital medicines and digital therapeutics products. 

He is a recognised author, speaker, moderator and industry advisor with a passion for helping organisations tell authentic stories that resonate, co-create solutions and unlock the power of digital and social media in connecting with stakeholders and understanding markets.

I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. 

James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought should be discussed. The similarities in our comments led to us having a conversation outside of the webinar, and we are as aligned as we thought we were! 

We still have not met in person, but we already know each other. Our Venn diagrams of what we do for a living overlap quite considerably. 

This shows the power of digital and shared passions. 

If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs. 

Through these interviews, I  share nuggets of information that I hope will inspire other leaders to help their teams along their digital transformation journeys. 

Sophie Graham-Godet is an inspiring leader, during her career she has successfully led both industry marketing and consulting teams delivering award-winning transformational programmes in top pharmaceutical companies. She is currently leading the Omnichannel Capability acceleration at GSK. 

Sophie and I used to work together at Pfizer and reconnected at a Reuters conference in Nice in 2022. I am so glad we did and it was an absolute pleasure to catch up properly over this conversation.

What many organisations failed to do was help their teams transform and adopt omnichannel. 

Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'. 

For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo. 

Please enjoy the conversation!

We related on so many topics and you can hear so many nuggets of golden information from him! 

A few of Florent’s points: 

• To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn along the way and make mistakes! 

• The pharmaceutical sales representative’s role should be the orchestrator of the omnichannel and customer experience. 

• Representatives need to know the field and their products and not just the marketing message. As HCPs can just visit a website to read that. 

Please enjoy the conversation!

Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. 

We discussed how looking at what other industries are doing is something the pharmaceutical industry could learn from, doing things differently, and not being afraid to be human.

Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective. 

I chatted with Frank about what they’re doing right and how they plan to stay on top.

As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest in the Cheemia ReSET training platform, to help their sales teams adapt to remote working back in 2021.

I have developed great working relationships with both Koen and Kym and thoroughly enjoyed interviewing this dynamic duo about the change of culture in the pharmaceutical industry, now that remote engagement is here to stay.

Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology is here to help global pharma companies achieve bigger goals within their organisation.