Digital Marketing Made Simple with Jennie Lyon

· jennie@jennielyon.com

#97 - Earn More Money Quickly With a Targeted Sales Funnel!

Jennie Lyon — Mon, 02 May 2022 07:57:41 -0400

Jennie Lyon lays out the facts about the value of sales funnels and why you need to create a clear, concise path from interest to purchase for your potential clients and buyers! Learn how to remove the obstacles to purchase that are in your clients’ way and make it as easy as possible for them to commit to purchase!

In today’s episode, Jennie explains the value of building a dedicated sales funnel and how important it is to take charge of your audience’s purchasing journey from Awareness to Action!

What you will learn:

You have to tell your audience you exist and assure them that you are the best place for them to go to solve their problem.
It’s your responsibility and privilege to make the path from Awareness to Action as seamless as possible for your potential clients!
Issues, undue barriers, and errors in your point of purchase reflect directly on you and your product, so curate their experience.
Sometimes a client is ready to commit to the purchase but gets sidetracked or interrupted. Have a plan in place to recapture them!

Links For This Episode:

Get in touch with Jennie:

· jennie@jennielyon.com

#96 - 6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template

Jennie Lyon — Tue, 26 Apr 2022 08:00:08 -0400

Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of running your business!

What you will learn:

How to build and prioritize a schedule calendar for your business
How schedules help you discover opportunities to improve efficiency
That your health should be prioritized and scheduled into your work day just like any other task essential to maintaining your business
How Digital Marketing teams can take time-intensive tasks off your plate so you can focus on growing your business

Links For This Episode:

Get in touch with Jennie:

· jennie@jennielyon.com

#95 - Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!

Jennie Lyon — Tue, 19 Apr 2022 07:00:00 -0400

Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms!

In today’s episode, I am going to show you: Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!

What you will learn:

The value of creating and sticking to an editorial and social media marketing calendar
Why it’s essential to create at minimum one new piece of content per week
How to turn one new piece of content into multiple posts across all of your social media platforms
Why consistency is key to growing your online presence

Links For This Episode:

Get in touch with Jennie:

· jennie@jennielyon.com

#94 - How To Boost Your Funnel with Cold Outreach Marketing

Jennie Lyon — Tue, 12 Apr 2022 07:00:00 -0400

In this new era, business owners need to be aware of the many stages their business may be in and of what it is they need to use. Cold emailing has been called spam in the past, but it is crucial for any business that needs to get attention or expand. It works because readers have control.

In today’s episode, I am going to walk you through the process: How To Boost Your Funnel with Cold Outreach Marketing.

What you will learn:

Build a list of potential clients
Add in A/B split testing into your email strategy
Put the tools to work! Use cold outreach email marketing tools
Provide value right away & capture interested PC's into your ecosystem

Links For This Episode:

Get in touch with Jennie:

· jennie@jennielyon.com

#93 - How To Build A Passive Income Stream Through Products

Jennie Lyon — Tue, 05 Apr 2022 07:00:00 -0400

Who doesn't want to make money while you sleep? I mean, we all do. There's nothing more rewarding than waking up, checking your phone, and cha-ching - you've got more money in the bank!

I've been using passive income strategies for years, and I've found that products are an excellent option. However, if you don't take some necessary steps, your product will probably end up sitting on a sales page or in your shop collecting dust.

I know you've put in the hard work. Time to sit back and watch the sales roll in, right? Not so fast. Just because you have a product doesn't mean people will automatically start buying it every day. Unless you take the proper steps, your product won't make any money.

In today’s episode, I am going to walk you through the process: How To Build A Passive Income Stream Through Products. What you will learn:

The Secrets of Passive Income; Make Money While You Sleep
What are Info Products: Products made up of pieces of information that are then sold on your site or social media platforms.
How To Use Affiliate Products: Make money by recommending products you like and get paid when someone else buys them.
The Ins and Outs of Physical Products: Products stored somewhere and usually fulfilled by a dropshipping company.
What the heck are Attention Products: Attention-monetizing in the 21st century is an essential strategy for businesses to consider.

Links For This Episode:

How to Pivot Your Business Online

Get in touch with Jennie:

· jennie@jennielyon.com

#92 - How to Make a Winning Content Marketing Funnel

Jennie Lyon — Tue, 29 Mar 2022 07:00:00 -0400

In today's digital times, customers can gain information on any product they want. Therefore, it becomes essential for businesses to understand buyers' persona and their journey to deliver informative content that can assist them and establish an authoritative position. But for this to happen, a successful content marketing funnel is necessary.

In today’s episode, I am going to show you: How to Make a Winning Content Marketing Funnel. What you will learn:

Top of Funnel - The very first step in the conversion process. Grab the customers' attention through social media, video, website and guides.
Middle of Funnel - MOFU is not just a place to establish credibility and build relationships, and it's also where you have an opportunity to convert leads that are more likely to buy from you.
Bottom of Funnel - Conversion stage. Content types that work best in this stage are testimonials, webinars and in person workshops.
Bonus: Wonder Stage - Wonder is about more than just sales. It's about long-term relationships with customers, building a solid brand, generating more leads, and providing content that encourages customers to share their feedback.

Links For This Episode:

The Ultimate Product Launch Planner Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#91 - How To Build A High-Converting 3 Blog Post Funnel + Blog Workbook

Jennie Lyon — Tue, 22 Mar 2022 08:00:00 -0400

Blogging is one of the most popular ways to make money nowadays. In this new era, everyone and their mom seem to be starting a blog. But it's not as easy as it seems. One popular way bloggers make money is by displaying ads or products they believe in on their blogs. However, it's difficult to keep this kind of business going. To either monetize a blog or successfully create a business out of it, one must develop and sell their own product(s).

In today’s episode, we look at

How To Build A High-Converting 3 Blog Post Funnel + Blog Workbook

What you will learn:

The 3 Stage Customer Journey: Problem. Solution. Compare. Buy.
The 3 Blog Post Marketing Funnel: Write 3 articles that accommodate each stage of the customer journey.
Optimize & Promote Pages: to add multistage targeted marketing to your strategy and plan.

Links For This Episode:

Blog Breakdown Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#90 - 6 Social Media Trends For 2022 (And How To Use Them)

Jennie Lyon — Tue, 15 Mar 2022 07:00:00 -0400

Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their customers.

By the end of 2022, social media will change the way consumers think about brands — allowing brands to be more inclusive, authentic, and transparent. In today’s episode, we look at 6 Social Media Trends For 2022 (And How To Use Them)

What you will learn:

Giving Tuesday: Social impact campaigns are more powerful than ever and are rapidly gaining the attention of consumers and businesses alike. Be one of the first to join the trend of socially conscious companies.
Be Authentic: Show your audience what you're really like. Let them into the real world — even if that means sharing the real you.
Social Media As Customer Service: In the near future, social marketing will be about relationship-building, one customer at a time.
The Rise of Social Media: This year, we will see more brands using shoppable features on all platforms.
LinkedIn Creator Mode Takes Center Stage: LinkedIn is about to launch a short-form video for its Creator Mode, an in-app tool that allows you to make professional videos for your business and product marketing.
Storytelling: YouTube’s Greatest Secret - Pair storytelling with videos, and you have the future of content marketing.

Links For This Episode:

Workbook: Making the Most of Social Media

Get in touch with Jennie:

· jennie@jennielyon.com

#89 - 6 Organic Social Media Strategies To Get To 10k

Jennie Lyon — Tue, 08 Mar 2022 07:00:00 -0500

Organic social media is any social media without advertising. This means that people only interact with the audience, growing a following on social media networks. To do so, you need to establish a content strategy that focuses on creating and promoting posts engagedly. You are your own best tool for organic growth.

How? 92% of people trust peer recommendations above all other forms of advertising. With this in mind, it's important to create and publish content in a way that converts readers into leads and sales. Gain their trust and you fain their loyalty.

Let's look at how to fix that in today’s episode: 6 Organic Social Media Strategies To Get to 10K.

What you will learn:

Get in Where You Fit In: Take a few hours to think about your target audience and decide which networks are the best fit.
Content is King: The most effective social media accounts are the ones that draw attention to original and unique content.
LinkedIn Leverage: LinkedIn has 303 million active members, and 40% of them visit the site daily, so it's an appealing marketing target for brands in 2020.
Follow Back Strategy: Dedicate yourself to connecting with a high volume of your competitors' followers and engage authentically.
Join an Engagement Group: The bigger the group is, the faster you'll grow your followers.
Be Consistent: To generate trust and make people loyal, you must provide consistent valuable content.

Links For This Episode:

LinkedIn Audit

Get in touch with Jennie:

· jennie@jennielyon.com

#88 - Turn Your LinkedIn Profile Into A High-Powered Lead Magnet

Jennie Lyon — Tue, 01 Mar 2022 07:00:00 -0500

LinkedIn is one of the most powerful free tools on the web. It's a great way to network, get noticed, and meet new people. But it's only as good as its profile. You can't update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They're all there, but yours needs to stand out.

I bet this sounds familiar. You've recently taken the time to put together a LinkedIn Profile that showcases everything about you, from your experience, expertise, and credibility. However, you still aren't getting the results you want.

Let's look at how to fix that in today’s episode: Turn Your LinkedIn Profile Into A High-Powered Lead Magnet.

What you will learn:

How To Spruce Up Your Profile - A well-presented LinkedIn profile with a well-curated, relevant headshot can mean the difference between landing a client, getting a referral, or losing a client.
How To Write Compelling Profile Copy - Write with your target audience in mind but make it engaging
Tips on Building Out The About Section - This is a prime piece of real estate to showcase your services and do it in a way that's got some pizazz.
Jazzing Up The Experience Section - Don't inflate just to sound important. Be authentic here. This way, you won't be sending up red flags that you are exaggerating or misrepresenting yourself.
Fill in the Skills & Endorsements Section - It's essential to have a lot of endorsements for skills that represent your best talents and offerings.
Completing the Rest of Your Profile - Fill out all the sections in your profile as completely as possible. It doesn't matter how many resources are in your profile, as long as they're relevant to what people are looking for.

Links For This Episode:
LinkedIn Audit & Rewrite $297
Schedule a Consultation

Get in touch with Jennie:

· jennie@jennielyon.com

#87 - Want a Successful Funnel? Add An Engaging Webinar! Plus, Free Workbook!

Jennie Lyon — Tue, 22 Feb 2022 07:00:00 -0500

Webinars are a useful tool of any thriving company. They're not only important for future seasons of business but also the current one. Why?

Because once your audience gets through your webinars and finds them to be informative, they are bound to look at your business and brand as an authority in your field. This means that from this point forward, your brand will often come to mind whenever your target audience is in search of informative content. #goalmet

If you want to be successful in business, don’t be a one-trick pony. Check out today’s episode: Why Your Funnel Needs a Webinar to Boost Conversions.

What you will learn:

Webinars in all Funnel Stages: The bottom line? Webinars are an all-purpose, content type, and we can use them in many ways.
Benefits of a Webinar: Every time you create a webinar, you help answer common questions others may have about your services or programs.
A Chance to Invite Industry Experts: You give your brand a face by having a person up front, the presenter or guest expert.
Another SEO Boosting Technique: Video content ranks higher in search engine results pages (SERP) and it's free to post webinars on your website and socials.
Reach a Larger Audience: Webinars are more cost-effective than hosting an event, safe during these uncertain times, and you have the freedom to ramp up your event frequency.
Webinars Attract Affiliate Marketing: As an overwhelming majority of affiliates will tell you, they want a strategy that is successful for both parties- and that's precisely what webinars do.

Links For This Episode:

The Ultimate Webinar Planning Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#86 - 6 Key Email Sequences to Make Your Launch a Huge Success

Jennie Lyon — Mon, 14 Feb 2022 15:30:31 -0500

You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?

One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop.

What you will learn:

Pre-launch Sequence: The pre-launch email sequence serves one purpose, to warm up your list before your launch.
Launch Runway Sequence: As the saying goes, "build it, and they will come." Apply the same concept here.
Open-Cart Sequence: During an open cart email, you should be sure to explain why the product works for them, how it solves a specific problem, and why they need it now.
Abandoned Cart Sequence: Your checkout system may not allow you to track abandoned carts, but if it does, sending a three-email sequence could boost your ROI by 3-5%.
Cart Close Sequence: Cart closing is the most powerful part of your launch. Adding in the urgency and scarcity on the last day the cart is open (and offer is available) always brings in that final push to reach your revenue goal.
Post Launch Sequence: No matter what, don't stop the communication. Customers and non-customers are still part of your overall ecosystem and should be nurtured 100% of the time.

Links For This Episode:

Ultimate Product Launch Planner

Get in touch with Jennie:

· jennie@jennielyon.com

#85 - 9 Expert Tips to Achieve Maximum Funnel Conversions From the Experts

Jennie Lyon — Tue, 08 Feb 2022 06:00:00 -0500

How is conversion related to ROI? As we all know, conversion is a key driver of ROI for your business. Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to launch the perfect funnel. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on solely good copywriting and pretty graphics. In today’s episode, let's take a look at these 9 tips to improve your funnel conversion and increase your ROI!

What you will learn:

The Landing Page: To build an effective marketing funnel, you need to find out how to attract visitors to your page and then join your ecosystem.
Optimize META Data and SERPs: Optimizing your presence on SERPs (search engine results page) by writing helpful, strategic meta descriptions for your pages.
Relationship Management: The more customer-centric your company is, the more successful it will be.
Cart Abandonment: The cart abandonment rate is close to 70% and 86% on mobile across all industries. Creating an abandonment strategy will increase your ROI.
A/B Split Testing: A/B testing is the gold standard for optimizing your website. It removes all the guesswork, enabling experienced optimizers to make data-backed decisions.
Upsells + Downsells: By showcasing these to your customers, you'll be able to make more cash right away.
Live Chat: Live chat software is the perfect way to convert more visitors into customers. It is a lot like a face-to-face interaction in that it is incredibly engaging.
Remarketing Or Retargeting: With success rates of only about 2% for first-time visitors, remarketing is the only way to reach the other 98% of people.
Testimonials + Social Proof: Testimonials and Social Proof give consumers confidence in your offer and products.

Links For This Episode:

Ultimate Product Launch Planner

Get in touch with Jennie:

· jennie@jennielyon.com

#84 - Launch Failure? 6 Things To Do When Things Don't Go According to Plan

Jennie Lyon — Tue, 01 Feb 2022 00:44:07 -0500

Launches are a big part of any successful business strategy and can be risky, but they're worth it in the end. It's understandable to be disappointed if the launch you were planning for months didn't go as planned. It happens to the best of us. The good news is that even the most aspirational business gurus and leading lights of entrepreneurship have experienced rejection and failure and managed to bounce back.

There IS a silver lining in this story. Today, let's look at six of my favorite tips for planning, managing, and bouncing back from launch failure to success:

What you will learn:

Solve a real problem: Businesses must solve actual problems if they want to succeed. Why? Because trying to solve something that doesn't exist is pointless.
Social proof for the win: Don’t underestimate the power of social proof. Social proof is essential in the launch process — and there are plenty of ways to incorporate it into your strategy.
Build anticipation: Start building your audience and connection with them from the moment you start working on your product or service, and it will better equip you for a successful launch.
Timing is everything: Keep up with your deadlines, work hard, and make sure you’re launching before your competition.
Post launch follow-up: Capitalize the cash infusion window after cart close for those one the fence buyers.
Show up for the experience: The journey is achieved during the launch experience. Show up positive and take away all the good, and bad, lessons to learn.

Links For This Episode:

Ultimate Product Launch Planner

Get in touch with Jennie:

· jennie@jennielyon.com

#83 - Increase Client Lifetime Value With A World-Class Experience

Jennie Lyon — Mon, 24 Jan 2022 07:14:44 -0500

CLV is a metric for understanding your customers. It predicts how much net profit your relationship with a client can bring to your business over a period of time.

Increasing your business' CLV might be as easy as changing your billing cycle from monthly to yearly or as tricky as completely revamping your customer service and support procedures. Although the process may seem a little daunting at first, believe me when I tell you, it is entirely worth it!

What you will learn:

Improve Your Onboarding Process: First impressions matter! The onboarding process gives you a chance to really engage with your customer and is where you can have the most beneficial influence on their future choices, so make sure you get it right!
Upsell & Cross-Sell Where Possible: Upselling and cross-selling are two of the simplest methods to increase your CLV. The more upsell and cross-sell opportunities you show clients, the higher the chances they'll take one, so offer them everywhere you can!
Consider Switching to an Annual Billing Cycle: Encouraging clients to commit to one whole year of your service, product, program, etc., is an easy way to improve your CLV.
Seek feedback: CLV and customer experience are inextricably linked. If you want to improve CLV, you must improve the user experience using customer feedback. It's really that simple!
Provide Unbeatable Customer Service: Better customer service leads to better customer experiences, which as a result, leads to more committed clients!

Links For This Episode:

5 Ways to Wow with Your Client Onboarding + Free Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#82 - How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU!

Jennie Lyon — Wed, 19 Jan 2022 12:14:31 -0500

We are all the main characters in our own stories, and your customers are no different! When you take time to understand your ICA's needs, wants, and preferences and use this to shape your marketing efforts, you build a level of trust and rapport with your audience that will prove invaluable in the long run.

A customer-centric marketing strategy maximizes opportunities for you to connect with your ICA and position yourself as someone who wants to support them - not someone who just wants their money. When your customers feel heard and appreciated, they are more likely to interact with you by following you on social media, signing up for that how-to guide, making a purchase, or recommending your services to a friend!

Making your customer the hero in your story isn't difficult; it just requires a different approach!

What you will learn:

If you don't know who your ICA is, you’re wasting your time: Getting crystal clear on the type of person you're trying to attract when you publish any kind of content is the fastest way to build a thriving business.
The customer should always be the star of the show: If you want customers to buy from you, you must tell a story in which they are the hero, not you!
Success is found in the supporting role: Focusing on how you can meet the demands and needs of your audience, not on all of the wonderful things you have to offer, will bring you success.

Links For This Episode:
Schedule a Consultation
Discover Your ICA

Get in touch with Jennie:

· jennie@jennielyon.com

Schedule a Consultation
Identify Your Core Lead Magnet

#81 - 6 Steps to Capturing & Nurturing Leads to Conversion

Jennie Lyon — Fri, 14 Jan 2022 10:11:45 -0500

Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy.

Luckily, there's a tremendous opportunity for savvy marketers and business owners (like you) to implement effective lead capture and nurturing strategies. Below, let's look at six of the most common that will work for any stage of business.

What you will learn:

Different opt-ins: To build trust and learn about your perfect customer, pepper different options for their email on your website.
Lead generation bots: Lead bots are the new best friend of marketers everywhere. Lead bots are simply chatbots set up to capture contact information and qualify your leads.
Lead Magnets: A lead magnet that will work needs to align with your core message and entice people into exchanging their email for it.
Email Marketing: Email marketing is where the gold's at. This is the #1 asset that you own entirely.
Lead Scoring: Lead scoring is an effective way to rank your prospects' interest in your offers. It's also a way of determining how valuable they are to your organization.
Multiple Touches: A prospect typically needs ten touches to turn into a customer in today's market. A little more effort on your part can go a long way.

Links For This Episode:

Get in touch with Jennie:

· jennie@jennielyon.com

#80 - How To Select Your ICA & Craft Your Compelling Message Like an Expert

Jennie Lyon — Thu, 06 Jan 2022 11:49:01 -0500

When it comes to marketing, sometimes it feels like you're invisible. You've invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren't converting.

Marketing is the secret sauce that attracts your ideal client and gets them coming back for more. Your writing needs to be compelling. Your copy should showcase your personality, be captivating, and stand out among the competition. However, to create compelling content, you must first know your customer avatar (ICA).

Let's dive right in this week on How To Select Your ICA & Craft Your Compelling Message Like an Expert.

What you will learn:

1. Nailing Down Your Perfect Clients ICA - I believe that it is better to identify your ideal customer instead of targeting a niche or a target market.

2. Avoid These Two Common Mistakes - Avoid asking irrelevant or vague questions. This will result in unclear content and messaging.

3. Tell Them a Story - Implement the SB-7 Framework of StoryBrand into your marketing.

Start with a Character
Address the Problem
Be the Guide
Have a Plan
Call to Action
Success
Failure

4. Mastering Marketing Hooks - A catchy marketing hook is an extension of your brand that attracts customers with memorable phrases, slogans, or jingles. Adding these into your marketing will help you stand out from the rest.

Links For This Episode:

ICA Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#79 - 6 Action Packed Steps To Crushing Your Q1 Business Goals!

Jennie Lyon — Tue, 28 Dec 2021 08:00:00 -0500

It’s time to improve your business and ensure you hit your goals for 2022. Make a plan, get to work and figure out how to reach your goals in the next 3 quarters. With so much change in the industry, it's hard to know what works and what doesn't. But if you make time for innovation each quarter, you're sure to stay relevant.

That's why it's important that you're not just on top of your Q1 goals, but that you're preparing yourself for the future as well. Take a look at these tips and tricks for pivoting your business. It'll help you avoid unnecessary headaches and ensure you're ready to succeed in today’s episode: 6 Action-Packed Steps To Crushing Your Q1 Business Goals!

What you will learn:

Embrace a Hybrid Business Model - For online businesses, this can look like in-person workshops, virtual zoom meetings retreats paired with a long-term coaching program, etc.
Test Run the OKR Method - OKRs are set at the beginning of every quarter and changed when necessary.
Branding Refresh - The backbone of branding is being authentic to who you are and what you do best. Push yourself to be a trendsetter in your industry.
Focus on Revenue Drivers; Outsource the Rest - If you're a leader, delegate. It's what's best for your company. Too many responsibilities will only interfere with your success.
Increase Opportunities Using Google Trends - Leverage the data. After all, it's what you've got. But don't forget to use your intuition and experience.
Plan, Adjust & Pivot - Even with the best-laid plans, there's always the chance that you'll veer off track. To keep your yearly goals on track, adjust your quarterly goals as you go.

Links For This Episode:

Website Audit Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#78 - The Art of Social Media Marketing: 8 Common Mistakes to Avoid

Jennie Lyon — Tue, 21 Dec 2021 09:15:14 -0500

Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core business. If you're not careful, though, you can easily transgress the unwritten laws of social media, and that will cost you time and money.

Social media marketing has changed the way businesses reach their customers' hands down. If you're on social media, then you've probably made at least one of these eight common mistakes; that's if you haven't made them all.

Let's look at how to prevent that in today’s episode: The Art of Social Media Marketing: 8 Common Mistakes to Avoid.

What you will learn:

Working Without a Plan - Instead of letting your schedule fly by like the wind, why not use it to plan out the content you want to put online?ite with your target audience in mind but make it engaging.
Assuming Your Audience is Everyone - If you try to reach everyone, you'll reach no one.
Buying Followers - Buying followers will only hurt you because it makes it look like your company has something to hide.
Choosing the Wrong Tone - Don't be afraid to experiment with using language on social media. Quirky, clever, funny — whatever works for you.
Using Irrelevant Hashtags - Hashtags can be beneficial for staying on top of important topics and keywords related to your business, but like most things in life, they are only helpful if used correctly.
Staying Silent - The world is talking about you every day. Are you talking back?
Deleting Negative Comments - Always remember to be sensitive when responding to negative comments on social media, or else you may come across as offensive or even desperate.
Being Unremarkable & Unbending - Marketers assume that the only way they can make something go viral is if they use controversial topics or images to get attention — but that couldn't be farther from the truth.

Links For This Episode:

Weekly Social Media Checklist

Holiday Hashtag Calendar

Get in touch with Jennie:

· jennie@jennielyon.com

#77 - How to Handle the Natural Slowdown of Your Business

Jennie Lyon — Wed, 15 Dec 2021 06:44:58 -0500

Many people are navigating their business through what has become known as the "new economic landscape." Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity - but it doesn't mean you can't make lemonade out of these situations!

While many business owners are feeling the pressure and anxiety of a slowing market; and it may feel like all hope is lost. It's not! We know how hard times can seem at first glance, so we want to share with you today what you should do now while there are still calm waters ahead: Let's look at many several things you can do for yourself and your business to thrive again in today’s episode: How to Handle the Natural Slowdown of Your Business.

What you will learn:

Embrace The Downtime - A short break might do wonders when we're burning out; please don't hesitate: take some R&R before things start getting too hectic again around December 31st!!
Enhance Your Skills and Certifications - The money that goes into your education will pay off ten times over as you start to get more clients through word-of-mouth and social media interaction.
Network & Connect- You need to get out there and meet other people who are as passionate about entrepreneurship as you.
Passive Income - Who doesn't like to make money in their sleep? There are two main options for generating digital 'passive' earnings: product and affiliate marketing.
Batch & Schedule Content - Create batches of content and schedule them! This will take some of the pressure off of you to create in a pinch. Your content won't go stale because everything has been planned out ahead of time.
Show Client Love -Old and new clients are good people to keep in touch with, even if you aren't currently working with them. Client referrals are gold in our industries.
Stay Positive - It's important to stay positive during the bad times because this can affect your mindset, which affects your work. Positivity breeds productivity!

Links For This Episode:

Social Media Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#76 - 7 Secret Steps to Successful Content + Free Workbook

Jennie Lyon — Tue, 07 Dec 2021 09:00:00 -0500

If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer's block consistently, luckily writing content is easier than you think. It's like riding a bike. Once you've got a system, you'll never fret over it again.

Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and achieve significant results. I learned early on, one way to make writing content more effortless and more consistent is to "batch" produce them. I am sure you've heard this term before, especially if you've been in business for any amount of time.

But what does batching content look like?

In today’s episode let’s dive into 7 Secret Steps to Successful Content + Free Workbook

What you will learn:

Brainstorm Content Ideas - Brainstorm topics, questions, images, interactive ideas, influencers and other ideas that can educate and add value to the lives of your target audience.
Conduct Keyword Research - Keywords help people find your website and content.
Create Your Outlines - Some people aren't too keen on creating outlines, but it's good to have something to help you stay on track with your writing.
Write the Blog Posts - Sit down and focus on the intro, or if you're stuck on coming up with a snappy opening line, move on to another portion of the content.
Proofreading & Editing - After you've reviewed your copy several times, I suggest giving it some time to rest before you make changes. Then make those changes, and proofread the copy again.
Add the Bells and Whistles - By "bells and whistles," I mean things like the image used for the header, the descriptive words and tags used in the copy, the style of the layout, CTAs, including social sharing buttons, and so on.
Create a Content River - Your blog/podcast/YouTube video/email and social campaigns should all be in alignment. Why keep recreating the wheel when you can easily create a social content river off just one piece of content.

Links For This Episode:

Blog Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#75 - The Machine Learning Strategy That Makes Facebook Ads More Profitable

Jennie Lyon — Tue, 30 Nov 2021 09:00:00 -0500

Facebook is king. But, don't take my word for it; just ask someone if they have a Facebook account. The chances are that they will say "Yes!"

Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. So I know you can see the opportunity here.

So, let's talk about ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Chances are that your company will pay just as much money for fewer views than before. With personalized ads, brands can cost-effectively reach customers. They help businesses grow, create jobs, and provide people with a better experience. Through Facebook's auction system, where machine learning is taking over, advertisers can produce the perfect ad for the perfect person.

In today’s episode let’s dive into The Machine Learning Strategy That Makes Facebook Ads More Profitable.

What you will learn:

How does Facebook decide which ads to show - Facebook uses two factors in its advertising algorithm: targeting and auction.
What is Machine-Learning - Machine learning is a type of artificial intelligence that's designed to learn from experience rather than being pre-programmed.
How does machine learning improve ad delivery - Facebook's system collects information to improve its calculations, ultimately maximizing value for both parties and ad delivery.
What controls are available to consumers to control their ad delivery experience - Consumers can use the Ad Preferences and "Why am I seeing this" feature to control what ads show up in their ad feed.

Links For This Episode:

How to Write Your Facebook Ads Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#74 - 7 Holiday Marketing Tips to Increase Revenue

Jennie Lyon — Wed, 24 Nov 2021 16:48:03 -0500

This year, many people are struggling to get their lives back to normal after the COVID-19 pandemic disrupted almost every aspect of our daily lives. Make this the year you put your money where your mouth is. This holiday season is an excellent opportunity for veterans and newbies alike. Whether your business is large or small, you need to be prepared for one day or the entire holiday season.

It's not enough to have a "great product" or even a great price." You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Holidays are almost here, which means it's time to get serious about improving your marketing skills. In this episode, I’ve outlined seven powerful (but easy) strategies you can use to supercharge your marketing campaigns with 7 Holiday Marketing Tips to Increase Revenue.

Topics I cover:

Optimizing Your Website Performance
Strengthening Your Social Media Presence
Auditing Product Pages
Creating the Urgency to Increase Sales
Why to Update Store Design for the Holiday Season
How to Reduce the Cart Abandonment Rate
What is a Reminder Campaign for 2020 Holiday Sale Visitors

Links For This Episode:

Making The Most of Social Media Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

#73 - 10 Time Management Tips to Help You Reach Your Goals

Jennie Lyon — Tue, 16 Nov 2021 06:07:59 -0500

As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chances are that you're feeling the same way.

It is challenging, if not impossible, to predict one's success. A considerable percentage of people will predict they won't succeed at their goals, but many are pleasantly surprised when they do. The problem is that people don't want to take the proper steps to achieve what they want. Procrastination often gets in the way; people say they don't have the time, but it's really because they don't want to try.

That's why time is your equalizer. Whether you take the long or the short way, time matters in the end; it is the one thing that we all get. Time is the element that we can't take back. In today’s episode, 10 Time Management Tips to Help You Reach Your Goals, we dive into actionable steps you can implement immediately.

We will take a look at:

Knowing your Goals - Setting goals should not be haphazard; you should only set goals within your control and realistically achievable.
Understanding How You Spend Your Time - A month-long assessment is a great way to get an idea of your current habits. You'll be shocked at how much time you waste on tasks that you could easily avoid if you do this.
Prioritizing Your Tasks - Do the most important and daunting tasks first.
Planning Ahead - Set your daily schedule by deciding what you need to accomplish that day. Often doing this the evening before will ensure your day is set up for success.
Time Blocking - To boost productivity is time-blocking using the Pomodoro Method.
Protecting Your Time - You are the boss of your work. Sometimes it's not only okay to say no; it's required. You don't have to agree to everything someone asks of you.
Walking Away - One of the best pieces of advice I ever received is this: Don't get attached to anything that is not moving forward. In other words, abandon or re-associate with people who are bogged down with the problems of yesterday.
Declutter and Organize Your Space - Keeping things unorganized will cause your mind to wander off into the "doldrums" and prevent you from becoming mentally overloaded with the tasks at hand.
Eliminate Mental Distractions - Distractions are tricky. In general, bad habits, natural inclinations to find distractions, and restless minds are all time-wasters.
Work-Life Balance - You must prioritize yourself, your own needs and desires, along your overall goals.

Links For This Episode:

Goal Planning Kit For Entrepreneurs

Get in touch with Jennie:

· jennie@jennielyon.com

#72 - 6 Discovery Call Strategies to Help You Land More Clients

Jennie Lyon — Thu, 11 Nov 2021 06:00:00 -0500

The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around New Year's, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you can be proactive about it to ensure that your company is ready to go for the busy times.

Of course, the goal of any discovery call is to close the deal and enter into the onboarding process for your clients. The "Yes" is great, but what comes after the purchase is even more critical. Businesses should create an easy customer onboarding process to ensure that sales are converted into lifelong customers. The key to a successful onboarding process starts with good sales messaging that showcases the value and then continues through nurturing to customer loyalty.

I quickly realized during my own sessions that I hadn't executed a system to make an excellent first impression with potential clients. I felt unprepared, and the stress was killing me. In fact, I have learned a lot over the past 20 years in business of what not to do. I want to share a little bit of what I have learned with you today in today's episode 6 Discovery Call Strategies to Help You Land More Clients.

Links For This Episode:

Onboarding Workbook

Get in touch with Jennie:

· jennie@jennielyon.com

Schedule a Consult
ICA Form
Core Lead Magnet

#71 - 2022 Marketing Audit: 6 Things to Do NOW to Be Ready for the Future

Jennie Lyon — Wed, 03 Nov 2021 13:40:06 -0400

The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022.

Today I want to talk about marketing tune-ups. You can't just set up a business and hope for the best. For companies to prosper, they require lots of care and attention and regular marketing audits. We are going to take a look at 6 key areas:

SEO Audit - Organic traffic is more critical today than ever. Routine maintenance on your website SEO will keep you in Google's good graces.
Auditing Social Media - A SMM audit will help you, Identify Gaps, Dive into audience insights, Revisit your brand, Revisit goals, Track performance, and Discover new opportunities.
Email Marketing Review - As email marketing becomes more competitive and harder to track, maintaining good practices and having benchmarks will be key to remaining successful.
Overall Strategy Audit - Are your marketing efforts gleaning the results you desire? If not, now is the time to revamp your marketing plans.
Website Audit - Websites experience wear and tear, and pages break, slow down, or are just no longer relevant. Google scores you on a healthy website - which will keep your domain authority and ranking higher.
Competitor Analysis - To be successful, you should know your market, audience, and competition inside and out

While your current business may be working like a well-oiled machine, the future of marketing is uncertain. That's why it is so important to stay up to date on industry best practices and make sure your business is in tip-top shape for 2022. Learn how in today's episode 2022 Marketing Audit: 6 Things to do NOW to be ready for the future.

Links For This Episode:

Get in touch with Jennie:

· jennie@jennielyon.com

#70 - How the iOS15 Update will Impact Email Marketing

Jennie Lyon — Tue, 26 Oct 2021 15:35:37 -0400

Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know?

Think about it, today our phones have more information on them than what most of us keep lying around the house. That's the cold hard truth, and why many of us are choosing to ride the privacy wave.

We are always looking for new ways to deliver the content that customers demand and marketers' jobs depend on. This includes privacy measures and personalization of targeting information in order to satisfy those who purchase products or services from you, which we completely understand; but at what cost?

One thing we have learned from algorithms and Facebook is that marketing changes daily. Just as we all have been pivoting in our marketing plans since iOS12 - the same applies here.

Find out what's in store and how you can prepare your business for changes in email marketing on today's episode with The Key iOS15 Update and Who's Going to Lose.

Links For This Episode:

Schedule a Consult

Get in touch with Jennie:

· jennie@jennielyon.com

#69 - How to Successfully Delegate Your To-Do List

Jennie Lyon — Sun, 17 Oct 2021 16:00:00 -0400

As a busy entrepreneur, you know that delegating tasks is the best way to grow your business, but then come the daunting questions:

How do I find someone reliable?
What if they don't have the skills or experience to get the job done right?
Where in the world do I even start to hand things over?

Trust me, I get these questions from entrepreneurs all the time just like you. You need to be able to focus on the things that matter most in your business, grow your business and that light you up.

So how do you delegate successfully, let’s dive in with How to Successfully Delegate Your To-Do List.

Links For This Episode:

Schedule a Consult

Get in touch with Jennie:

· jennie@jennielyon.com

#68 - What is List Fatigue? 5 Ways to Overcome It!

Jennie Lyon — Tue, 05 Oct 2021 10:00:00 -0400

Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked.

List fatigue happens when people are over-exposed to lists that don't provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. Look, I know you're busy. You've got a million things on your plate, not to mention the fact that you're trying to grow your business and make more money. So, taking the time to pump out relevant, fresh new content can seem like just too much. I get it.

To help you understand list fatigue, prevent and overcome this, check out What is List Fatigue and How to Overcome It on my blog.

Links For This Episode:

ICA Template

Get in touch with Jennie:

· jennie@jennielyon.com

WORKBOOK: 8 Steps to Automating Your Client Onboarding!

#67 - How Automating Client Onboarding Makes Life Easier for Everyone!

Jennie Lyon — Tue, 28 Sep 2021 10:00:00 -0400

When growing your business, probably the most vital component, second to, say, your product, is your clients. Where would you be without them to market and sell to?

If you're going to develop a regular relationship with these lovely people, you're going to have to onboard them! But does that mean personally interacting with each and every one of them? If you want the best results for your brand, it sure does! Do you need to collect every piece of information from them by hand? Ideally, no, thank you!

To focus as much of your energy on the client, I recommend automating most of the process. It gets all the small details taken care of so you can get to work for your client immediately! To help you design your method, I want to share how I optimize my client onboarding.

Check it all out in detail on my blog!

Links For This Episode:

GOODIES IN STORE: Small Business Owners: New Client Welcome Kit

Get in touch with Jennie:

· jennie@jennielyon.com

WORKBOOK: How to Write Your Own Facebook Ads

#66 - 5 Easy Ways to Market Your Small Business with Facebook

Jennie Lyon — Thu, 23 Sep 2021 17:10:05 -0400

The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it's not shocking to learn that Facebook use has continued to grow since 2019. Its userbase has grown more than 12% to over 2.8 billion users monthly in the past two years! That's roughly 59% of the world's social media users. Over half on one site.

It's insane!

And do you know what two-thirds of them are doing every week? They're visiting the pages of local businesses!

I think it's time to have another look at how easy it is to digitally market your small business using all the affordable tools the one of the world's most popular social media platforms has to offer you.

Check it all out in detail on my blog!

Links For This Episode:

CHECKLIST: Weekly Social Media Checklist

Get in touch with Jennie:

· jennie@jennielyon.com

WORKBOOK: How to Start Your Own Podcast

#65 - The Simple Digital Marketing Strategy Pillars for Business Growth

Jennie Lyon — Thu, 09 Sep 2021 14:42:57 -0400

The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business.

Now, knowing that you need a marketing strategy and enacting a marketing strategy are two different matters. I want to show you how a straightforward baby's first digital marketing strategy will look and what to include in it. That way, you won't be intimidated by implementing one, whether entirely on your own or with a bit of help. Let me show you how to avoid some of the start-up paralysis by laying out the pillars used to build a solid digital marketing strategy platform.

Check it all out in detail on my blog!

#64 - 5 Easy Ways to Use Video Content to Get Eyes on Your Business!

Jennie Lyon — Tue, 31 Aug 2021 10:00:00 -0400

Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming!

Thankfully, you can use a digital marketing tool that provides some evergreen content options and is easy to digest: videos. I'm talking about using video in conjunction with social media, email marketing funnels, and on your website to catch the eyes of the casual swiper and make them stick around to see what you're about. It's sometimes too easy to lose an audience to a wall of text, but a video can sink its hooks into people and immensely boost click-through rate (CTR).

So, let me share some ways you can harness video marketing to make affordable, valuable content that's great for your ROI and is generally pretty fun to create!

Check it all out in detail on my blog!

Links For This Episode:

TOOLS: Helpful Tools to Build Your Business

Get in touch with Jennie:

· jennie@jennielyon.com