The Digital Handshake Transistor (https://transistor.fm) https://feeds.transistor.fm/digital-identity-lets-go How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count. MediaPSC 2025 7275fd90-516e-56c4-b384-5573f0ca01bc yes en Thu, 23 Apr 2026 05:00:17 -0500 Thu, 23 Apr 2026 05:03:03 -0500 http://MediaPSC.com https://img.transistorcdn.com/_IT0DT5Fd56Wt7Hjkp1PqdJNwVGnOXsrsbpuLr1ILjY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNWM5/MWY2MmNhNDcwZjgw/N2I3N2M5MDQwNTdl/NzU0ZS5qcGc.jpg The Digital Handshake http://MediaPSC.com episodic MediaPSC How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count. How to take control of your digital identity and turn it into your most powerful marketing asset. podcast marketing, video marketing, health marketing, business, industry marketing MediaPSC podcast@mediapsc.com Yes No Dr. John Cook on Organic Growth & Facial Rejuvenation Dr. John Cook on Organic Growth & Facial Rejuvenation full 5184d11c-ed37-4475-a50d-f03a21c38a11 https://share.transistor.fm/s/f3a48c6e In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with renowned Chicago plastic surgeon Dr. John Cook to discuss his journey into plastic surgery, the role of art and aesthetics in his work, and why organic, relationship-driven marketing still wins.

]]> In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with renowned Chicago plastic surgeon Dr. John Cook to discuss his journey into plastic surgery, the role of art and aesthetics in his work, and why organic, relationship-driven marketing still wins.

]]> Thu, 23 Apr 2026 05:00:00 -0500 MediaPSC MediaPSC 688 In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with renowned Chicago plastic surgeon Dr. John Cook to discuss his journey into plastic surgery, the role of art and aesthetics in his work, and why organic, relationship-driven marketing still wins.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No The Digital Handshake Episode 19: Dr. Armando Soto on Education-Driven Aesthetics The Digital Handshake Episode 19: Dr. Armando Soto on Education-Driven Aesthetics full 131555d6-c826-4e21-a6de-dea28e621ec3 https://share.transistor.fm/s/ca936b50 In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Armando Soto, a board-certified plastic surgeon based in Orlando, Florida, to explore the evolving landscape of aesthetic medicine and patient engagement.

]]> In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Armando Soto, a board-certified plastic surgeon based in Orlando, Florida, to explore the evolving landscape of aesthetic medicine and patient engagement.

]]> Thu, 16 Apr 2026 05:00:00 -0500 MediaPSC MediaPSC 522 In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Armando Soto, a board-certified plastic surgeon based in Orlando, Florida, to explore the evolving landscape of aesthetic medicine and patient engagement.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Building a Plastic Surgery Empire + Going Viral with Dr. Chiddy Building a Plastic Surgery Empire + Going Viral with Dr. Chiddy full 355100db-588e-42da-8fbd-4aed217e0889 https://share.transistor.fm/s/9a15dda4 In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.

]]> In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.

]]> Thu, 09 Apr 2026 05:00:00 -0500 MediaPSC MediaPSC 686 In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No How Young Surgeons Can Stand Out with Dr. Gronet How Young Surgeons Can Stand Out with Dr. Gronet full 779a66a7-0205-4d11-8143-3166f47397b8 https://share.transistor.fm/s/1b41fbaf Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.

]]> Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.

]]> Thu, 02 Apr 2026 15:17:03 -0500 MediaPSC MediaPSC 880 Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Building a Surgical Brand Before Day One with Dr. Liz Malphrus Building a Surgical Brand Before Day One with Dr. Liz Malphrus full cbb9485c-18e2-45a8-849d-f908b6ed2a61 https://share.transistor.fm/s/c1a5ae62 What does it take to build a powerful personal brand before you even finish residency?

On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.

]]> What does it take to build a powerful personal brand before you even finish residency?

On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.

]]> Thu, 26 Mar 2026 05:00:00 -0500 MediaPSC MediaPSC 1062 What does it take to build a powerful personal brand before you even finish residency?

On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Why “Natural” Means Something Different to Every Patient with Dr. Shawna Kleban Why “Natural” Means Something Different to Every Patient with Dr. Shawna Kleban full 772e9f21-b825-4612-bea6-6c547faf4510 https://share.transistor.fm/s/9a2f1816  In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina.

Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.

]]>  In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina.

Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.

]]> Thu, 26 Feb 2026 11:21:27 -0600 MediaPSC MediaPSC 1091  In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina.

Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Authentic Digital Presence with Dr. Alannah Phelan Authentic Digital Presence with Dr. Alannah Phelan full c497ee00-4449-4c69-a8ea-b3afdf3e86f0 https://share.transistor.fm/s/e1094860  In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Alannah Phelan, a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics. 

]]>  In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Alannah Phelan, a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics. 

]]> Thu, 12 Feb 2026 05:00:00 -0600 MediaPSC MediaPSC 749  In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Alannah Phelan, a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics. 

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Dr. Lara Devgan on Beauty Branding & Digital Authority Dr. Lara Devgan on Beauty Branding & Digital Authority full 8f73a477-0e56-422e-84a5-1a99babbfbef https://share.transistor.fm/s/95a66b8a  On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics. 

]]>  On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics. 

]]> Wed, 11 Feb 2026 05:20:00 -0600 MediaPSC MediaPSC 863  On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics. 

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Trust Before the Consult with Dr. Mark Epstein Trust Before the Consult with Dr. Mark Epstein full ac808a25-247d-4a01-9201-fe947dc01a33 https://share.transistor.fm/s/fd4e2eaa Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

]]> Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

]]> Thu, 22 Jan 2026 05:00:00 -0600 MediaPSC MediaPSC 1097 Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Authentic Growth with Dr. Raghu Athre Authentic Growth with Dr. Raghu Athre full b2b0d9ae-5200-4625-b0b1-16d45dcb5128 https://share.transistor.fm/s/d673da11  In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine. 

]]>  In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine. 

]]> Thu, 18 Dec 2025 05:38:00 -0600 MediaPSC MediaPSC 1246  In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine. 

]]> podcast marketing, video marketing, health marketing, business, industry marketing No Keeping It Real Online with Dr. Gianfranco Frojo Keeping It Real Online with Dr. Gianfranco Frojo full 2955974f-3608-49bc-afdd-eef1466466e0 https://share.transistor.fm/s/3e0a8586 Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients. 

]]> Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients. 

]]> Thu, 04 Dec 2025 05:00:00 -0600 MediaPSC MediaPSC 845 Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients. 

]]> authenticity, plastic surgery marketing, Google reviews, social media strategy, YouTube education, viral content, patient trust No Social Media, Patient Connection, and Growth with Dr. Charlie Riccio Social Media, Patient Connection, and Growth with Dr. Charlie Riccio full fd5b78b3-3892-4129-9156-bf62f23a32f4 https://share.transistor.fm/s/4999b1f6 Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success. 

]]> Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success. 

]]> Thu, 20 Nov 2025 05:00:00 -0600 MediaPSC MediaPSC 870 Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success. 

]]> social media marketing, Instagram for surgeons, video strategy, reputation management, patient connection, practice growth No Innovation, Integrity, and Image with Dr. Barry DiBernardo Innovation, Integrity, and Image with Dr. Barry DiBernardo full a656e4f1-6073-4a56-9446-ba59da9d7710 https://share.transistor.fm/s/d8d1f1cb Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts. 

]]> Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts. 

]]> Thu, 13 Nov 2025 05:00:00 -0600 MediaPSC MediaPSC 1377 Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts. 

]]> innovation in plastic surgery, medical devices, laser aesthetics, photography, digital identity, practice branding No Building Trust Through Results with Dr. Johnny Mao Building Trust Through Results with Dr. Johnny Mao full 552fb170-d16b-464c-8f03-5e83ef6daa24 https://share.transistor.fm/s/5fd0c4b0 Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography, and patient reviews fuel his growing digital presence. 

]]> Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography, and patient reviews fuel his growing digital presence. 

]]> Thu, 06 Nov 2025 05:00:00 -0600 MediaPSC MediaPSC 860 Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography, and patient reviews fuel his growing digital presence. 

]]> facial plastic surgery, facelifts, eyelid surgery, rhinoplasty, natural results, video marketing, patient reviews, performance driving No Authenticity and Social Media Strategy with Dr. Roger Cason Authenticity and Social Media Strategy with Dr. Roger Cason full ec62e45d-d501-442f-9047-281753158dbc https://share.transistor.fm/s/b7454317 In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

]]> In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

]]> Thu, 30 Oct 2025 05:00:00 -0500 MediaPSC MediaPSC 922 In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

]]> authenticity, plastic surgery social media, online reviews, patient connection, practice growth, transparency No Building Trust Early in Practice with Dr. Joseph Kelling Building Trust Early in Practice with Dr. Joseph Kelling full 85a93401-6dc4-4f61-9a24-fe92f2ea6a95 https://share.transistor.fm/s/4bb6c163 Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice 

]]> Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice 

]]> Thu, 23 Oct 2025 05:00:00 -0500 MediaPSC MediaPSC 835 Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice 

]]> young plastic surgeon, building trust, patient education, digital presence, social media marketing, reputation management No Authenticity in Plastic Surgery Marketing with Dr. Jason Pozner Authenticity in Plastic Surgery Marketing with Dr. Jason Pozner full c4d5b436-e63d-4bb2-a311-1e1931578a5e https://share.transistor.fm/s/e9c25e4f In this episode of The Digital Handshake, host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the foundation of long-term success. 

]]> In this episode of The Digital Handshake, host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the foundation of long-term success. 

]]> Mon, 20 Oct 2025 14:37:07 -0500 MediaPSC MediaPSC 862 In this episode of The Digital Handshake, host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the foundation of long-term success. 

]]> authenticity, online reviews, plastic surgery marketing, patient relationships, social media, practice growth No Building Trust Through the Digital Handshake with Dr. Edward Gronet Building Trust Through the Digital Handshake with Dr. Edward Gronet full d1800428-6c25-480d-9e25-635e6270c13d https://share.transistor.fm/s/85ca3251 In this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes education, that are reshaping how surgeons connect with their communities. 

]]> In this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes education, that are reshaping how surgeons connect with their communities. 

]]> Thu, 09 Oct 2025 05:00:00 -0500 MediaPSC MediaPSC 857 In this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes education, that are reshaping how surgeons connect with their communities. 

]]> plastic surgery marketing, patient trust, social media strategy, video content, digital presence, future of aesthetics No Kickoff Kickoff full 82e35102-b365-4304-afc3-1fe7e4718dde https://share.transistor.fm/s/7dd6d19e Episode 1 – Kick Off


In the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-moving digital landscape. From websites and social media to video content and reputation management, this podcast will break down the strategies that matter most for surgeons who want to connect authentically and grow their practices. If you’re a plastic surgeon, or part of a practice team looking to sharpen your online presence and master the art of the digital first impression, this quick overview will give you a clear look at what’s ahead.

]]> Episode 1 – Kick Off


In the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-moving digital landscape. From websites and social media to video content and reputation management, this podcast will break down the strategies that matter most for surgeons who want to connect authentically and grow their practices. If you’re a plastic surgeon, or part of a practice team looking to sharpen your online presence and master the art of the digital first impression, this quick overview will give you a clear look at what’s ahead.

]]> Sat, 20 Sep 2025 08:58:46 -0500 MediaPSC MediaPSC 220 Episode 1 – Kick Off


In the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-moving digital landscape. From websites and social media to video content and reputation management, this podcast will break down the strategies that matter most for surgeons who want to connect authentically and grow their practices. If you’re a plastic surgeon, or part of a practice team looking to sharpen your online presence and master the art of the digital first impression, this quick overview will give you a clear look at what’s ahead.

]]> podcast marketing, business marketing, plastic surgery, podcast, business No Mastering Your Digital Handshake with Dr. William Adams, Jr. Mastering Your Digital Handshake with Dr. William Adams, Jr. full 4c1a3615-7f90-41ad-9909-863fef71d7c4 https://share.transistor.fm/s/cc1653ec Episode 2 – Interview with Dr. William Adams, Jr.

In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice.

]]> Episode 2 – Interview with Dr. William Adams, Jr.

In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice.

]]> Sat, 20 Sep 2025 08:58:31 -0500 MediaPSC MediaPSC 1087 Episode 2 – Interview with Dr. William Adams, Jr.

In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice.

]]> podcast marketing, video marketing, health marketing, business, industry marketing No