Dig In

136. How Campari turns insights into in-store experiences that actually sell

Dig Insights — Wed, 01 Apr 2026 10:04:51 -0400

On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether.

135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty

Dig Insights — Wed, 25 Mar 2026 09:49:18 -0400

On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why brands must bridge immediate benefits with long-term value, show up in new ecosystems of influence, and build rituals to earn lasting loyalty.

135. How a sales-led CEO builds CPG brands from 0 to $700M

Dig Insights — Wed, 18 Mar 2026 10:12:59 -0400

On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how personal consumer insight is fueling the next wave of “food as medicine” innovation.

134. Dig (In)spiration: Why speed without substance won’t drive growth

Dig Insights — Wed, 11 Mar 2026 08:42:50 -0400

On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to balance speed with substance and rigor in an era of overpromised technology, and what it takes to translate “the what” into the “so what” that fuels smarter business decisions.

134. How Quaker proved heritage is a competitive advantage

Dig Insights — Wed, 04 Mar 2026 09:30:00 -0500

On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today’s AI-fueled landscape.

133. Dig (In)spiration: Why faster insights don't always lead to better decisions

Dig Insights — Wed, 25 Feb 2026 09:30:00 -0500

On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident decisions, and why strategic clarity, human judgment, and true partnership are what ultimately turn outputs into meaningful outcomes.

133. How LinkedIn turned brand tracking into a strategic advantage

Dig Insights — Wed, 18 Feb 2026 10:10:56 -0500

On this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Strategy at LinkedIn, to unpack how she rebuilt LinkedIn’s brand tracking program to drive real strategic action, what it takes to lead insights through organizational change, and why human curiosity—not just AI—is the key to the future of the insights function.

132. Dig (In)spiration: Why global insights don't work without local context

Dig Insights — Wed, 11 Feb 2026 10:00:40 -0500

On this week’s episode, Jess Gaedeke is joined by Marcie Connan, EVP of Delivery Excellence & Client Experience at Dig Insights, to unpack why global insights only work when paired with local context, how scaling without flattening markets leads to better decisions, and what human-centered leadership looks like in complex, global organizations.

132. How Mondelez moved beyond one-off launches to build innovation that lasts

Dig Insights — Wed, 04 Feb 2026 09:23:32 -0500

On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moments helps close the say–do gap, why system-led innovation beats one-off launches, and what it takes to build scalable growth platforms that actually show up on shelf.

131. Dig (In)spiration: How marketing is evolving in an AI world

Dig Insights — Wed, 28 Jan 2026 10:11:34 -0500

On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a modern marketer in an AI-accelerated world.

131. How this challenger brand is using AI to accelerate their marketing

Dig Insights — Wed, 21 Jan 2026 09:41:28 -0500

On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leaders can practically embed AI into everyday decision-making, use it to accelerate insight-to-action workflows, and why embracing AI is quickly becoming table stakes for modern marketing and insights teams.

130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)

Dig Insights — Wed, 14 Jan 2026 09:37:37 -0500

On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovation from early signals to validated concepts.

130. How Danone used consumer empathy to launch a breakthrough product

Dig Insights — Wed, 07 Jan 2026 09:55:41 -0500

On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innovation, why nuanced understanding maters when designing for complex needs, and how agile, insight-led ways of working help teams move faster without sacrificing rigor.

128. Dig (In)spiration: How humanizing your segments creates real activation and alignment

Dig Insights — Mon, 29 Dec 2025 09:00:00 -0500

On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segmentation lies in activation and stakeholder alignment, and what Gen Z’s BS radar means for brands trying to earn authentic credibility.

128. How Barilla used consumer segmentation to drive brand growth

Dig Insights — Mon, 22 Dec 2025 09:00:00 -0500

On this week’s episode, host Jess Gaedeke is joined by Amir Jamil, Associate Director of Analytics, Insights and Capabilities at Barilla, to discuss how he navigated stakeholder pushback to rebuild Barilla’s consumer segmentation, why trust and empathy are the real drivers of insights impact, and how Gen Z, AI, and shifting food trends are reshaping the future of the category.

129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)

Dig Insights — Wed, 17 Dec 2025 11:05:25 -0500

On this week’s episode, Jess is joined by Erin Mays, EVP of Trends & Innovation at Dig Insights, to unpack how protein evolved from a niche fitness ingredient into a powerful cultural and brand signal, what its rise reveals about the shift from diet culture to resilience-driven wellness, and the lessons brand leaders can take from protein’s inclusive, insight-led path to mainstream relevance.

129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)

Dig Insights — Wed, 10 Dec 2025 09:13:52 -0500

On this week’s episode, host Jess Gaedeke is joined by Brian Lechner, Senior Director of Category Leadership at Premier Nutrition, to unpack how the protein category defied traditional CPG rules to become a mass-market force, why retailers who “build it” are winning big, how innovation is shifting toward new formats and demand moments, and what GLP-1–driven behavior changes mean for the future of nutrition.

127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven

Dig Insights — Wed, 19 Nov 2025 09:30:00 -0500

On this week’s episode, host Jess Gaedeke chats with Dig’s very own SVP, Lesley Sloggett, to unpack how real customer stories fueled an empathy-rich financial campaign, why seamless collaboration between insights and marketing creates game-changing work, and how Gen Z’s nonlinear approach to money and life is reshaping the future of financial brands.

127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet

Dig Insights — Thu, 13 Nov 2025 10:15:51 -0500

Insights and marketing is really a match made in heaven. On this week’s episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and Intelligence, and Rachel Vares, Director of Brand Marketing, Advertising and Content at CIBC, to discuss how deep consumer insights and seamless collaboration between insights and marketing fueled the bank’s latest brand campaign, helping transform financial uncertainty into trust, authenticity, and brand confidence.

126. Dig (In)spiration: Why “killing the middle” sparks true innovation

Dig Insights — Wed, 05 Nov 2025 09:55:47 -0500

On this week’s episode, host Jess Gaedeke is joined by Dig Insights Co-Founder and CEO Paul Gaudette to discuss why true innovation requires focus, how “killing the middle” frees teams to pursue ideas that matter, the dangers of chasing shiny objects without consumer purpose, and how building a culture of shared accountability, not isolated teams, fuels sustainable innovation.

126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

Dig Insights — Wed, 29 Oct 2025 09:30:00 -0400

On this week’s episode, host Jess Gaedeke is joined by Tina Lambert, former Chief Marketing Officer at Tropicana and author of Innovation Is Ugly, to unpack why the traditional innovation funnel is broken, how leaders can balance creativity with disciplined execution, and the lessons she’s learned from both billion-dollar brand successes and spectacular failures.

Check out Tina's book, Innovation is Ugly, here: https://innovationisugly.com/

125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities

Dig Insights — Wed, 22 Oct 2025 09:30:00 -0400

On this week’s episode, host Jess Gaedeke is joined by Rob Volpe, founder of Ignite360 (acquired by Dig Insights) and empathy activist, to explore how understanding irrational fears can unlock brand growth, the power of storytelling to inspire action, and why human connection is the most valuable insight of all.

125. How a baby alligator helped J&J uncover a powerful consumer insight

Dig Insights — Wed, 15 Oct 2025 09:45:00 -0400

On our very first episode of season 4 (!!) host Jess Gaedeke is joined by Pavi Gupta, VP of Insights & Analytics at Chobani, to explore how curiosity and unconventional thinking can spark breakthrough insights, the story behind how J&J turned an irrational fear into innovation, and why today’s insights leaders must champion the “power of and” to drive true business impact.

124. Dig (In)spiration: The redesign lesson every legacy brand should learn

Dig Insights — Thu, 17 Jul 2025 10:16:04 -0400

In our final episode of season 3 of Dig In, Jess Gaedeke reflects on her conversation with Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, on why you shouldn't fix what isn't broken when it comes to brand redesigns, why insights professionals should own their seat at the table as strategic partners—not just data interpreters—and how smart use of AI can help teams reduce redundant research and unlock time-to-insight.

124. How insights helped Classico evolve without losing its core brand identity

Dig Insights — Wed, 09 Jul 2025 10:21:03 -0400

On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance between refreshing design without losing what makes a brand iconic, the transformative impact of knowledge management and AI on the insights function, and why empathy and curiosity are the ultimate tools for modern insights leaders.

123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone

Dig Insights — Wed, 02 Jul 2025 11:25:50 -0400

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Liz Ackerley, Senior Director of Strategic Insights & Analytics at Danone, on how real consumer stories can shift mindsets across departments, how branding and gamification helped scale Danone’s Consumer Love program, and why mentoring isn’t just about fixing problems, it’s about unlocking potential.

123. Why consumer empathy is Danone’s new growth engine

Dig Insights — Wed, 25 Jun 2025 10:10:35 -0400

On this week’s episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a global empathy movement through the “Consumer Love” program, why mentorship and coaching are essential tools for leadership growth, and how Danone is staying head of the curve in a food industry transformed by GLP-1, protein trends, and women’s health innovation.

122. Dig (In)spiration: How Cheetos became top-tier in branding

Dig Insights — Thu, 19 Jun 2025 10:38:17 -0400

In this week’s Dig (In)spiration, Jess reflects on her conversation with Brodie Dunn, Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, on how the iconic Cheetle (Cheeto dust) taps into deep-seated brand associations, why true incrementality starts with a human perspective, and how brand experiences will need to evolve in a GLP-1 world.

122. How Cheetos turned messy fingers into an award-winning brand platform

Dig Insights — Wed, 11 Jun 2025 10:24:34 -0400

On this week’s episode, host Jess Gaedeke is joined by Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, to explore how empathy earns you a seat at the table (and keeps it), why embracing the mess made Cheetos a cultural icon, and what it really takes to turn Super Bowl ads into long-term brand platforms.

121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

Dig Insights — Wed, 04 Jun 2025 11:00:20 -0400

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Jo Lepore, EVP of Global Market Expansion & Foresight at Dig Insights, on how understanding market nuances is critical for global expansion, how foresight requires embracing uncertainty and multiple possible futures, and how diverse leadership perspectives drive stronger business decision-making.

121. How Jo Lepore uses foresight to power smarter global expansion

Dig Insights — Wed, 28 May 2025 10:08:07 -0400

On this week’s episode, host Jess Gaedeke is joined by Jo Lepore, Dig Insights new EVP of Global Market Expansion & Foresight, to explore how foresight fuels smarter strategy, why market expansion is more than just “lift and shift,” and how the insights function must evolve to stay human and stay relevant.

120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

Dig Insights — Wed, 21 May 2025 11:03:26 -0400

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a long-running shopper study turned into a revenue-driving program, the need for industry-wide accountability on data quality, and the power of insights that truly add value.

120. How Synchrony turned one shopper study into a business-building insights program

Dig Insights — Wed, 14 May 2025 10:19:05 -0400

On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.

119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills

Dig Insights — Wed, 07 May 2025 09:35:17 -0400

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Khary Campbell, VP of Consumer Research & Insights at Comcast, on how creating in-context learning capabilities like virtual reality shelf sets can streamline innovation, how embedding empathy into research through real-life consumer interactions creates business value, and why asking “how might we?” is the mindset shift every insights leader needs to drive transformation.

119. How General Mills used virtual reality shelf testing to accelerate innovation

Dig Insights — Fri, 02 May 2025 10:45:30 -0400

On this week’s episode, host Jess Gaedeke is joined by Khary Campbell, VP of Consumer Research & Insights at Comcast, to explore how immersive, in-context learning unlocked innovation at General Mills, why true empathy starts with stepping outside the office and into people’s homes, and how frameworks like “How might we…” can reshape the future of research, tech, and leadership.

118. Dig (In)spiration: How PepsiCo redefined equity with global impact

Dig Insights — Wed, 23 Apr 2025 10:18:18 -0400

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Nick Graham, former Head of Insights & Analytics at Mondelēz and PepsiCo, on how defining equity with conviction laid the groundwork for global alignment, why clarity means marinating in the problem—not jumping to solutions, and how empowering local ownership led to greater adoption and advocacy for PepsiCo’s equity program.

118. How Nick Graham bridged the gap between global strategy and local consumer needs

Dig Insights — Wed, 16 Apr 2025 10:43:44 -0400

On this week’s episode, host Jess Gaedeke is joined by Nick Graham, former Head of Insights & Analytics at PepsiCo and Mondelēz, to explore how truly lasting transformation begins with understanding human behavior, the importance of building co-ownership across global and local teams, and why defining the why before the how is the secret weapon of any successful change initiative.

117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment

Dig Insights — Wed, 09 Apr 2025 10:30:30 -0400

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, on how building empathy in context can align global stakeholders to local market dynamics, how in-store immersion helps cross-cultural teams see the shopper reality firsthand, and why Shopper Insights deserves to be seen as the sexy, career-making discipline it truly is.

117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market

Dig Insights — Wed, 02 Apr 2025 12:15:55 -0400

On this week’s episode, host Jess Gaedeke is joined by Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why Shopper Insights is the most underrated (and sexiest) area in the insights world.

116. Dig (In)spiration: How visual storytelling brings iconic brands to life

Dig Insights — Wed, 26 Mar 2025 11:03:06 -0400

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Ron Burrage—former head of design at PepsiCo, Hershey, and P&G—on the creative power of design in brand revitalization. Jess highlights how small but iconic visual elements, like the Hershey’s Kiss plume, can unlock big storytelling moments, how packaging innovation can shift category dynamics, and how Ron’s experience at Disney proves that even the most iconic IP needs reinvention to stay culturally relevant.

116. How Hershey’s Kisses became a masterclass in brand reinvention

Dig Insights — Wed, 19 Mar 2025 11:22:11 -0400

On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways.

115. Dig (In)spiration: How emotional insights unlock smarter marketing

Dig Insights — Wed, 12 Mar 2025 09:30:00 -0400

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapping into emotional and social dimensions of comfort helps craft more meaningful campaigns, how a deep understanding of the consumer drives agility and innovation, and why even heritage brands need to continuously evolve to stay relevant in a changing world.

115. How La-Z-Boy built an insights function that transformed the brand

Dig Insights — Wed, 05 Mar 2025 09:30:00 -0500

On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function transformed the iconic brand. They explore how understanding the emotional meaning of comfort reshaped La-Z-Boy’s marketing and why insights leaders must proactively uncover growth opportunities.

114. Dig (In)spiration: Why failure is the ultimate teacher in innovation

Dig Insights — Wed, 26 Feb 2025 09:52:41 -0500

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is one of the best teachers, how the pressure to move fast can lead to critical missteps, and why taking smart, calculated risks is key to long-term success.

114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth

Dig Insights — Thu, 20 Feb 2025 10:55:27 -0500

On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership. They explore the lessons learned from launching F'Real in Canada, how empowering teams to experiment drives business growth, and why the future of food will be shaped by evolving consumer preferences and new industry dynamics.

113. Dig (In)spiration: The essential skills every insights pro needs

Dig Insights — Wed, 12 Feb 2025 10:08:05 -0500

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty and author of More Than Just Interesting. Jess highlights Elizabeth’s approach to building an impactful insights function, the essential skills every insights pro needs, and why AI is a game-changer for staying ahead in today’s market.

113. How insights leaders can turn research into real business action (straight from a pro)

Dig Insights — Wed, 05 Feb 2025 10:18:51 -0500

On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to Build an Insights Function for Impact. They discuss how insights teams can move beyond being “interesting” to truly driving business impact, the critical skills every insights professional needs to succeed, and why AI won’t replace researchers—but will make them even more essential.

Check out the book here: https://www.paramountbooks.com/more-just-interesting-elizabeth?manufacturer_id=101

112. Dig (In)spiration: Why the best campaigns make us rethink what we know

Dig Insights — Wed, 29 Jan 2025 10:20:17 -0500

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.

112. How this famous Super Bowl ad turned a phrase into a movement

Dig Insights — Wed, 22 Jan 2025 10:23:12 -0500

On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss how insights uncovered the confidence gap and inspired the "Like a Girl" movement, why diversity in design teams leads to better, more impactful campaigns, and how embracing AI will shape the future of creative industries.

111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation

Dig Insights — Wed, 15 Jan 2025 10:19:27 -0500

In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Kajoli Tankha, Senior Director, Consumer and Brand Insights at Microsoft on how Kajoli’s deep-rooted curiosity drives her success as a leader and researcher, why understanding the underlying drivers of consumer behavior is critical for building stronger brand connections, and how embracing both optimism and skepticism can lead to smarter, more responsible AI adoption.

111. How empathy and AI are redefining insights at Microsoft

Dig Insights — Wed, 08 Jan 2025 11:47:16 -0500

In this week’s episode Jess is joined by Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft and they discuss how storytelling can unlock deeper consumer connections, why balancing AI optimism with skepticism is essential for transformative insights, and the secrets behind collaborative problem-solving in global organizations.

110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing

Dig Insights — Wed, 18 Dec 2024 11:13:50 -0500

On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creatively to innovate in marketing, how brands are leveraging Gen AI to provide personalized experiences at scale, and the importance of seamless, platform-agnostic customer experiences to build loyalty.

110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)

Dig Insights — Wed, 11 Dec 2024 11:46:56 -0500

On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing their digital marketing with Gen AI, how AI is feeling hyper-personalized content reshaping consumer experience, and how Ai is empowering marketers to bring ideas to life quickly and without large budgets.

109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons

Dig Insights — Wed, 04 Dec 2024 10:46:59 -0500

On this week’s Dig Inspiration, host Jess Gaedeke reflects on her conversation with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive, on how Nikkia’s “hunch” about Netflix’s brand problem shaped her insights approach, why crafting a “sexy memo” is a game-changer for driving executive alignment, and the role of curiosity and human connection in making insights a core organizational partner.

109. How Netflix redefined brand to stay competitive

Dig Insights — Wed, 27 Nov 2024 11:19:45 -0500

On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast host. They discuss how she spearheaded a shift in brand strategy at Netflix during a pivotal time, the importance of brand value, and her approach to the art of storytelling.

Check out Nikkia's podcast: https://www.thesignificanceofothers.com/

108. Dig (In)spiration: How to master your messaging for impact

Dig Insights — Thu, 21 Nov 2024 10:49:29 -0500

In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your messaging, and the changing landscape of marketing in the industry.

108. How social media is more than just a tool for brand-building

Dig Insights — Wed, 13 Nov 2024 10:55:38 -0500

In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing.

107. Dig (In)spiration: How accessibility is driving change in the market research industry

Dig Insights — Wed, 06 Nov 2024 12:16:46 -0500

In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry.

107. How Verizon is raising the bar on accessibility in research

Dig Insights — Wed, 30 Oct 2024 09:52:52 -0400

In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible.

106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer

Dig Insights — Wed, 23 Oct 2024 10:15:00 -0400

In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1.

Want to join the conversation? Let us know your thoughts on modernizing brands here: https://www.linkedin.com/feed/update/urn:li:activity:7254909778768904192

106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2

Dig Insights — Wed, 16 Oct 2024 09:31:34 -0400

On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing.

105. Dig (In)spiration: A deep dive into snacking innovation

Dig Insights — Wed, 09 Oct 2024 11:04:28 -0400

On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to create effective innovation in the snacking industry and the instant success the company saw with their latest product launch.

Want to join the conversation? Let us know your thoughts on innovation in your industry here: https://www.linkedin.com/posts/dig-insights_introducing-dig-inspiration-a-bite-sized-activity-7249804981761937410-dN9O?utm_source=share&utm_medium=member_desktop

105. How Once Upon a Farm innovated the future of kids’ snacking

Dig Insights — Wed, 02 Oct 2024 10:00:00 -0400

Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the launch of the innovative new refrigerated snack bars from Once Upon a Farm, the importance of research at every stage of product development, and how to embrace discomfort as a path to grow.

104. How to revolutionize innovation with predictive analytics

Dig Insights — Mon, 15 Jul 2024 10:00:21 -0400

On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey to founding Woxi, and valuable lessons learned from working with high-profile clients like PepsiCo.

103. How to really hear consumers in 2024

Dig Insights — Wed, 26 Jun 2024 06:00:00 -0400

It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions.

102. How Chobani redefined branding with augmented reality (AR)

Dig Insights — Thu, 02 May 2024 12:34:25 -0400

On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.

101. How Johnsonville’s marketing strategy lead from sausages to social change

Dig Insights — Thu, 25 Apr 2024 14:22:59 -0400

On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.

100. How Popeyes scored a touchdown with their insights based marketing

Dig Insights — Tue, 16 Apr 2024 14:23:46 -0400

This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starring Ken Jeong, how insights plays an integral role in marketing and storytelling, and where the future of the QSR industry is heading.

99. How Google Pay has emerged as a revolutionary innovation

Dig Insights — Thu, 21 Mar 2024 13:41:14 -0400

This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google.

98. Navigating career transitions in market research

Dig Insights — Thu, 14 Mar 2024 11:07:27 -0400

This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about through navigating career transitions, how important it is to have a connected omnichannel retail experience, and how attention spans are influencing data collection and analytics.

97. How Hyatt Hotels is creating a cultural movement

Dig Insights — Thu, 29 Feb 2024 14:48:57 -0500

This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences.

96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet

Dig Insights — Thu, 22 Feb 2024 15:05:49 -0500

This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on the balance between innovation and staying true to the core of the business through thoughtful and strategic innovation, and how consumer feedback, preferences, and the process of ideation and testing underscores the consumer-centric approach in developing and launching a product.

95. How to transform customer experience and lead your team to success

Dig Insights — Thu, 15 Feb 2024 11:48:18 -0500

In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success.

94. How to refresh a brand (successfully) with Swanson Health

Dig Insights — Wed, 31 Jan 2024 11:52:03 -0500

On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful?

93. Transforming insights to action with Visa

Dig Insights — Wed, 17 Jan 2024 14:20:53 -0500

On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product management. We dig into the creation and impact of Visa’s Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends.

Tune in to learn:

How SMI was created from start to finish, from a concept to launch
How collaboration and education were key in overcoming barriers and gaining stakeholder support
The impact of uncertainty, inflation, and global events on the insights industry

Find us wherever you listen to your podcasts.

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92. Brewing innovation with Folgers 1850

Dig Insights — Wed, 10 Jan 2024 12:11:25 -0500

In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850.

91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC

Dig Insights — Wed, 13 Dec 2023 11:43:53 -0500

What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to skyrocket their brand to the limelight, emphasizing the importance of aligning with cultural movements and storytelling that resonates beyond conventional advertising.

90. How Kraft Heinz reinvents brands in a Gen-Z world

Dig Insights — Wed, 06 Dec 2023 13:26:22 -0500

On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make marketing ideas come to life without spending big.

89. How Kenvue successfully launched a new brand in Canada

Dig Insights — Wed, 22 Nov 2023 10:36:01 -0500

How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?

In today's episode of Dig In, Jess Gaedeke dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. Having recently entered the Canadian market this past summer, Jess and Sarah explore the intricacies involved in launching Zarbee's, a children's medicine company, in Canada.

88. The importance of human behavior in market research

Dig Insights — Wed, 15 Nov 2023 13:50:50 -0500

On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insights into the evolution of market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making.

Ps. Jess's audio isn't the greatest in this episode. Don't worry, it's a one time thing. We promise!

87. Unlocking the power of influence

Dig Insights — Tue, 07 Nov 2023 21:25:18 -0500

Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management.

Tune in to gain insights on:

The Architecting Influence framework
The four barriers to building insights
How to improve your skills as a manager

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86. Pizza Hut's recipe for innovation

Dig Insights — Wed, 01 Nov 2023 09:49:43 -0400

On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innovation fuels success in the food industry.

85. How Clorox mastered synthesizing real-life and product innovation

Dig Insights — Wed, 25 Oct 2023 09:51:08 -0400

Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life.

84.How to build a B2B Podcast

Dig Insights — Wed, 18 Oct 2023 09:16:50 -0400

"So how do you build a B2B podcast?"

When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop from some of the biggest marketing and research professionals and to understand the everyday challenges they face. It quickly became a powerful channel, offering invaluable insights into the pulse of the industry.

In our latest episode, our VP of Marketing Megan Healey and Chief Revenue Officer, Jess take us on a journey reflecting on the incredible learnings from over two years of our podcast venture.

As we gear up for an exciting Season 2, we're redefining our approach. We're not just telling stories; we're uncovering the story behind the story. We want to explore the setbacks, the hurdles, and the moments of triumph that define the journey of launching a brand or a campaign. It's a deep dive into the intricacies of innovation, perfect for anyone passionate about business growth and breakthrough strategies.

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83. What is elegant disruption?

Dig Insights — Wed, 11 Oct 2023 10:55:20 -0400

"How can you navigate the fine line between disruption and destruction?"

Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation.

Tune in to learn:

Best practices for innovating within your specific market
Strategies for creating innovations that propel and disrupt the market, without causing destruction
The art of adapting to market changes and incorporating them into your brand's innovation journey.

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82. Why we hired a Chief Revenue Officer to fuel our growth

Dig Insights — Wed, 04 Oct 2023 09:20:16 -0400

Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth?

We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to learn:

- How (and why) we're evolving the seller-doer model
- What was important when hiring for this role
- What the future of Dig Insights looks like

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81. What can brands do to navigate consumer distraction?

Dig Insights — Wed, 12 Jul 2023 09:56:01 -0400

What can brands do to navigate consumer distraction?

Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal to distracted consumers.

Listen in to learn:

The impact of multitasking on our brains
Exploring the different usage groups and how to attract their attention
Understanding multiple screen usage
How multi-device usage is impacting online purchasing behaviors
How to capture consumer attention quickly, along with the top results from a recent survey on what companies are doing correctly to be memorable

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80. How AI is Impacting Marketing Research

Dig Insights — Wed, 05 Jul 2023 10:13:04 -0400

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.

In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses the impacts AI has on the market research industry, areas where AI is needs improvement, and tips that produce reliable and efficient results.

Tune in to learn:

The comparison between human generated ideas and AI generated ideas
Areas where AI needs to improve to become more mature
How workplaces are adapting to the adoption of AI in their workflow
Tips to leveraging tools and making it understandable

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79. How to go Beyond Category

Dig Insights — Wed, 28 Jun 2023 09:22:10 -0400

“Why is there a desire to reframe business growth?”

This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research.

In this episode we discuss:

How to reframe new business growth in a category mindset industry
Benefits and challenges of changing the perspective lens on the category that companies operates in
How the shift in mindset has affected how Mondelez does innovative research
How reframing can open up new opportunities in terms of the product (ex: wrapping of chocolates represent gift giving)
The impressive career path with companies like PepsiCo and Unilever that brought Nick to Mondelez

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78. How to Build a Successful D2C Brand

Dig Insights — Thu, 15 Jun 2023 09:32:33 -0400

"In an increasingly crowded space, how do you build successful D2C brand?"

In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand building, and entrepreneurship.

Listen in to hear about:
- Amazon v Shopify, and which platform works when
- Being a category leader
- The phases of D2C growth

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77. How to Make PR Fun

Dig Insights — Wed, 31 May 2023 09:57:10 -0400

"How can we reinvent old school PR so that it is both fun and effective?"

Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective.

In this episode we cover:
- How brands are stretching marketing dollars with launch events
- How to know if a creative campaign will be effective
- How PR is so much more than a press release

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76. How to Build Customer Loyalty

Dig Insights — Thu, 25 May 2023 11:47:45 -0400

"How can you build customer loyalty?"

Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty.

In this episode we cover:

How to encourage customer behaviour through loyalty programs
What customers value from brands
The consumer experience of loyalty programs

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75. How to See the Future

Dig Insights — Wed, 17 May 2023 10:15:40 -0400

"How can you predict what the next hot topic will be with the data that is available to you today?"

Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this week to talk about insight vs foresight, her unusual path to becoming a Foresight Director, and shares a frankly impressive number of facts off the top of her head.

In this episode Joanna tells us about:

How to use foresight for strategic planning
How insight and foresight functions differ, and how they are similar
How you can use historical data and emerging data together to paint a fuller picture

Check out Joanna's podcast Looking Outside

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74. How to Localize a Global Brand

Dig Insights — Wed, 10 May 2023 09:05:53 -0400

"How do you make a global brand work in hyper localized markets?"

Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.

In this episode Sarah tells us about:

Educating consumers on food waste via promoting cost savings
Working across B2B and B2C
How motivations for purchase differ between geographies

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73. Dig's Founders on The DIY vs Custom Research Debate

Dig Insights — Wed, 26 Apr 2023 10:35:06 -0400

“How do I make sure that the insights I need are what I end up with at the end of a project?”

We’ve been getting this question since the business started, so we turned to our founders for answers.

In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific methodologies and research needs to ensure high-quality outcomes.

Tune in to learn more about:
• Whether or not research accreditation even matters anymore
• Why some types of research should never be automated (and why)
• What types of research often go wrong and how to avoid it
• How we can get better quality research regardless of the project
• How companies should improve their offerings as more research becomes self-service and automated

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72. How to Craft a Sales Story that Retailers Will Love

Dig Insights — Wed, 12 Apr 2023 10:29:18 -0400

To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”.

Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers.

In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about:

Best practices for companies, both large and small, when trying to sell into retailers
How to adapt a sell story depending on the size and stage of your business
Lessons learned from her experience at companies like Unilever and Mars
How to approach the balance between digital and in-person data

Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.

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Connect with Ella on LinkedIn and check out May Insight's website.

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71. How Empathy Can Lead to Increased Impact

Dig Insights — Wed, 05 Apr 2023 09:28:33 -0400

This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights.

Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged goods more generally.

Tune in to learn more about:
• Febronia’s career journey from learning languages to marketing to consumer insights
• How her experience across multiple industries helps her stay flexible in every project
• What being an empathetic leader means for her and how to be a “heavy-hitter”
• What Febronia loves about her mentorship work and her advice for researchers looking to up their game

Listen to the full episode now on our podcast, available on all major platforms.

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70. Why Restech Needs Humans Too

Dig Insights — Wed, 29 Mar 2023 10:12:01 -0400

#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance.

Patrick Lambert knows this all too well. As our VP of Customer Experience, Patrick’s primary role is to help our clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs.

In this episode, Patrick gives us a glimpse into what works and what doesn’t when it comes to implementing a research program at a big org. If you’re someone who wants to know how to adapt a restech platform to your companies exact needs, this episode is for you. Some things we cover:
• What pain points stakeholders usually have and how Patrick’s team helps them become successful
• The things that determine whether a restech platform works (or doesn’t)
• Patrick’s predictions on how restech will evolve in the future

Tune in now to find out more.

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69. Dig's Founders on How to Tell Data Led Stories

Dig Insights — Wed, 15 Mar 2023 09:42:29 -0400

Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what this week’s episode of Dig In is all about.

In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry, how we approach the practice of storytelling to get our clients what they truly want, and speak to the impact of technology on visualization and storytelling.

Tune in to learn:

Why data storytelling matters more now than it used to
What effective data storytelling looks like right now
Practical tips to improve your data stories
How we’ve built our reports in Upsiide to align with our perspective on proper storytelling
How we approach data storytelling at Dig when working with clients

Be sure to give the episode a listen, even if it’s just to hear the four of them poke fun at each other for 40 mins.

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68. Building an Insights Function from Scratch

Dig Insights — Tue, 07 Mar 2023 18:02:00 -0500

All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition.

Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world.

In this brand-new episode, Jake walks us through:
• His previous work and how he ended up in the sailing industry
• Why he believes researchers should treat reports as a piece of content and how he does it in his daily work
• What he does at SailGP and how he uses insights to raise awareness around the business and the sport
• What matters most when choosing agencies and providers (and why he believes in looking at the company’s roadmap when making a decision)

We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts!

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Connect with Jake on his LinkedIn.

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67. Building a Global Insights Function

Dig Insights — Wed, 22 Feb 2023 12:27:44 -0500

This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.

This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋

In this lively episode, Michelle chats with us about:

• Her background in brand management and how she ended up in market research

• Her role at McDonald’s and how the team is structured to work together towards one goal

• Why she believes marketers should have more access to insights

• Her passion for people development and her advice for those starting out in the insights & analytics field

and more!

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66. Dig's Founders on The Next Generation of Researchers

Dig Insights — Wed, 15 Feb 2023 10:14:45 -0500

The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about where our industry is going and how they’re building Dig to keep pace.

In this month’s episode, we’re talking about the next generation of researchers, how the industry has changed for the better, and the crucial skills you need to have to work in the insights world.

Tune in to learn:

• Why curiosity and the ability to multi-task is so critical for insights professionals

• The things they wish they’d known about working in research prior to starting a business

• What skills are necessary for someone who wants to work in the insights industry (hint: it’s not just reading data)

• The best way to leverage technology in your day-to-day

• Those people that made a difference in their career path

Tune in wherever you get your podcasts!

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65. Practical Brand Strategy - What Really Makes a Difference?

Dig Insights — Wed, 08 Feb 2023 11:08:23 -0500

It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference.

Tune in to learn:
• The things that the world’s most famous/successful brands have in common
• 4 questions that every brand needs to answer to create a successful brand strategy
• How research goes hand in hand with brand strategy work
• Why rebranding should be approached from the perspective of customers and employees
• New ways to conduct brand strategy (which involve psychology)
and so much more!

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Discover Sarah's Brand Strategy Academy and learn how to make your brand stand out: https://www.brandstrategysarah.com/freebrandstrategycourse

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64. What AI Has To Do with Empathy

Dig Insights — Tue, 24 Jan 2023 16:26:36 -0500

Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder of Canvs AI, an emotion and behavior insights platform. In this lively episode, Jared and our own qual expert Patricia King discuss how you can add empathy to qualitative research, turn unstructured data into quantifiable evidence, and how AI can help researchers power up their work.

Tune in to learn:

What Canvs AI does and how they enable brands to be truly empathetic
Why open-ended questions have had a mixed reputation in the research world and how Canvs AI is changing that
The benefits of using a tool like Canvs AI in tracking studies
How consumers can tell if a brand is empathetic
Why AI won’t actually steal our jobs

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63. How to be Fearless in Your Marketing

Dig Insights — Wed, 11 Jan 2023 07:00:00 -0500

“If you want to persuade people to change behavior, it’s better to use laughter, not lecture.”

Kevin Lynch spent most of his career on the agency side. Now, he’s a Creative Director at one of the most fearless brands, Oatly. Kevin discusses what it’s like working in the Department of Mind Control at Oatly and why their mantra is to be consistently inconsistent. He also shares what he appreciates about the client side and how too many brands are scared or too worried about ROI.

Tune in to learn:
• How the best marketing is about asking people for action
• Fearlessness as a brand
• Why it’s better to treat people with intelligence
• How to put an ad within an ad within an ad within an ad…

Check out the ad within an ad here - https://musebycl.io/advertising/oatly-put-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad. Also, subscribe to Oatly’s new newsletter at https://www.oatly.com/spam. And if you want to drop Marten a note, his email is marten@oatly.com.

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62. How Conversational AI will Affect Market Research

Dig Insights — Wed, 04 Jan 2023 07:00:00 -0500

"AI is an assistant. It's the human creativity that makes AI valuable."

Kathy Cheng, founder and CEO of Nexxt Intelligence, started her career as an interpreter for qualitative research before becoming a moderator herself. She has spent most of her time in the qualitative research side of things and is now using AI to help bring some qual elements into qualitative research with conversational AI.

Kathy explains why deep qual requires stimulation - more than just the conversation - and why AI can't replace it. She also highlights that light qual is more about listening and showcases how technology is already advancing the speed and capability of light qual. And Kathy hypotheses that a hybrid between qual and quant might be more of a new methodology that sits between qual and quant, rather than just two options you can pick and choose from.

Tune in to learn:
• What is conversational AI, and what it means in the context of market research
• Why you probably can't get qualitative depth at quantitative scale
• Advice on how to ask the right questions
• The differences between light qual and deep qual
• Why human-centricity is more important than ever

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61. The Fundamentals of Brand Strategy

Dig Insights — Wed, 14 Dec 2022 10:29:53 -0500

Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling, Susan realized advertising is all about telling your brand’s story. If it’s a good story, you’ll connect to it on a human level - not just as a company trying to sell you something.

Regardless of what you’re selling, you need to resonate with your consumer. Susan elaborates on why if you’re for everyone, you’re really for no one. Plus, she explains a Venn diagram that will help form the basis of your brand strategy.

Tune in to learn:

The fundamentals of building a brand strategy
Why you need to keep up to date with popular culture
Why you can’t do strategy without research
Why you need to be a two-year-old and keep asking why

Sue also shares a great example of how a brand properly connects to its consumers on that fundamental human level with The Tough Turban.

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60. The Future of Qualitative Research

Dig Insights — Wed, 30 Nov 2022 06:00:00 -0500

"How do we keep empathy? And how do we keep empathy and move with technology and with our consumers? How do we do that in a world where our clients get the answers they want, and it’s still a customer-centric approach, but we have speed, increased participants, a bigger line of sight into their lives?"

In this episode, our qualitative experts debate the future of qual. Patricia King (EVP), Denisa Preoteasa (VP), and Julien Naggar (VP) discuss how qual has changed since the COVID-19 pandemic swept across the world. They compare in-person and virtual qual, look at some amazing examples of how technology has enabled a more natural experience for consumers, and the impact of artificial intelligence on qualitative research.

Tune in to learn
• When you absolutely must use in-person qual
• How technology has enabled virtual qual
• The power of qual and quant working together
• Ways to eliminate moderator bias

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59. The Future of Crypto

Dig Insights — Wed, 23 Nov 2022 06:00:00 -0500

It’s been a wild few weeks for cryptocurrencies (and really the full year). With the FTX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto.

Well, the people at Benzinga don’t think that’s the case. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about Benzinga’s upcoming The Future of Crypto Conference on December 7 in NYC. He also discusses what session he’s more excited about for the conference (sneak peek, it features Kevin O’Leary and Anthony Scaramucci), the current FTX situation, and where the market might go from here.

Tune in to learn:
• More about the Future of Crypto Conference
• Why crypto isn’t dying
• What issues concern consumers regarding the current state of crypto
• The type of regulation crypto needs We think it’s going to be an awesome event.

Thanks to Luke for sharing his thoughts about the industry and telling us more about the event. You can find all the information about the Future of Crypto event at - https://www.benzinga.com/events/crypto/

Plus, we did an Upsiide study to gauge people’s understanding and familiarity with cryptocurrencies and their understanding of recent news surrounding the market. You can find that here - https://app.upsiide.com/public/studies/8k01irf0

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58. How to Maximize your Marketing ROI with Marketing Mix Modeling

Dig Insights — Wed, 16 Nov 2022 06:00:00 -0500

This week’s guest fell in love with marketing mix modelling.

Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their marketing budget and make smarter decisions. Hilary Borndahl is the Founder & Chief Executive Officer at Miix Analytics and focuses on Marketing Mix Modeling (MMM).

Hillary discusses the changing digital landscape and new opportunities within ad units such as Netflix and Disney. She also dives into the difference between attribution for B2B and B2C, why it’s important to use sales and media data to make decisions, and why every single brand should have its own analysis.

Tune in to learn:
• How to maximize your marketing ROI
• The Marketing Mix Modelling basics
• Why traditional advertising still matters for consumer brands

Such a pleasure having Hilary on the pod - super insightful stuff. And if you need some MMM experts, check our Hilary and Miix Analytics.

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57. How Beringer Capital and Dig Insights Plan to Work Together

Dig Insights — Wed, 09 Nov 2022 06:00:00 -0500

Back at the beginning of September, we announced that Beringer Capital acquired a majority stake in Dig Insights. The news left some people wondering what it means for Dig, why private equity (or even what is private equity), and why now?

Luckily, Gil Ozir (a Managing Partner at Beringer Capital) joined the pod to walk through some of these questions.

Tune in to learn:
• What private equity actually is
• Why private equity has been active in the insights space
• How the partnership between Beringer and Dig makes us all stronger
• The growth potential in the insights space

Whether you just want to learn more about Dig Insights and Beringer Capital’s partnership or if you’ve ever wondered about private equity and what it really means, this is the episode for you.

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56. How to Build a Brand with Cult Status

Dig Insights — Wed, 26 Oct 2022 07:00:00 -0400

“I don’t need a thermometer. I need a thermostat. Thermometers just measure the heat. Thermostats change it.”

It’s super exciting to have Stix (a.k.a. Stephen Nilsen) as our guest this week. He’s had an exciting career in marketing - working at Red Bull before it became the global energy drink juggernaut and helping revitalize Pabst Blue Ribbon.

Today, he probably has the coolest title - Vice President of Cult Indoctrination - for one of the most interesting brands, Liquid Death. Liquid Death recently got a $700 million valuation, but Stix shares why he thinks the valuation doesn’t necessarily mean much other than it means they need to work even harder.

Stix and Liquid Death aren’t afraid to lean into their branding - telling people to Murder Your Thirst and #deathtoplastic. This is unapologetically who they are, which has helped give the brand its cult status. For them, it’s time to let something good for you (water) have all the marketing fun. You won’t want to miss this amazing episode.

Tune in to learn:
• Why you can’t put a price tag on word of mouth
• How Liquid Death can build a brand with cult status
• Why loyal ROI is better than instant ROI
• The importance of building credibility for your brand
• More about Liquid Death’s mission of getting more people to drink water and ending our plastic problem

Thanks, Stix, for being our guest. And to anyone listening, make sure you go Murder Your Thirst with a can of Liquid Death.

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55. Why Constraint Breeds Creativity

Dig Insights — Wed, 12 Oct 2022 07:00:00 -0400

Innovation can be challenging. The task of creating something new or different is overwhelming when you have all the options in the world. Often, people throw many things at the wall and see what sticks. But instead of having all the options, what if you limited yourself? Gave yourself constraints? Well, that’s what Fiona Stevenson and her team a The Idea Suite do.

Using the Design Thinking methodology (a creative problem-solving framework), Fiona helps you define the problem and narrow your focus, so you can innovate around a specific consumer challenge.

In this episode, Fiona teaches you:

What exactly is Design Thinking
Why constraint breeds creative ideas
How you go about creating constraints
Real-life examples from the pandemic of how constraint led to innovations

Crises like the pandemic foster innovation. But Fiona shares some advice on why you shouldn’t wait for the next crisis to force you into innovating. She elaborates on creating an organization and process that always breeds organizational innovation so you can try to plan for anything that might be around the corner.

Another great thing Fiona and The Idea Suite are doing is trying to teach kids these skills at an earlier age. Fiona and Shelli Baltman (co-founder of The Idea Suite) are publishing a children’s book - The Greatest Helmet of All Time - about creative problem-solving.

“The Greatest Helmet of All Time, tells the story of a group of animals who notice their friends with horns can’t participate safely in sports requiring head protection, because helmets aren’t designed for horns. They join forces and go through a six-step creative innovation process resulting in the creation of the “Greatest Helmet of All Time”—a universal helmet that fits every kind of horned head. Through the engaging and humorous story, young readers between the ages of five and 10 are exposed to the same design thinking skills and frameworks that are used at the most innovative companies in the world.”

We’re so excited for this to come out. You can pre-order the book here - https://www.amazon.ca/dp/B0BHXQ78MZ/ref=sr_1_1?keywords=the+greatest+helmet+of+all+time&qid=1665535173&qu=eyJxc2MiOiIwLjQzIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sr=8-1

Finally, Fiona wanted to shout out Cheekbone Beauty, an Indigenous-owned and founded, digitally-native, Canadian cosmetics company. Their mission is to help indigenous youth see and feel their value in the world while developing a sustainable cosmetics business - the perfect example of using constraints to create beautiful innovation and work.

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54. How You Can Use Artificial Intelligence in Market Research

Dig Insights — Tue, 27 Sep 2022 11:49:10 -0400

This week we’re digging into Artificial Intelligence (AI). And what better person to talk to about this topic than Joel Anderson, our EVP and a true AI expert?

As a leader of our Advanced Analytics department, Joel has helped push automation to the next level at Dig. Together with his innovation team, Joel leverages AI to develop tools that can aid insights pros in everyday research needs. Besides that, Joel is also doing a Masters degree in Applied AI - we told you, he’s an expert.

Tune in to this episode to learn:
• How Joel defines AI and why he loves it
• How AI can be used in market research and beyond
• Idea generation, natural language processing and other cool things Joel and his team built at Dig
• What Joel thinks about the future of AI and ethical questions it will raise

Thanks to Joel for sitting down with us.

Plus, don’t forget to subscribe and turn on notifications wherever you get your podcasts.

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53. Building an International Business

Dig Insights — Wed, 21 Sep 2022 06:00:00 -0400

“Remember, our respondents are human.”

Anne Brown founded Gazelle Global in the early 90s, focusing on research operations. Today she leads an entirely remote-first team, all based in the US, to help the research community connect with people all over the world.

In today’s episode, Anne discusses why you shouldn’t look for a bargain basement solution, the importance of understanding what’s feasible from a research perspective, why respondents are not a renewable resource, and the importance of mentorship and collaboration for entrepreneurs.

Tune in to learn:
• Mistakes people make with research operations
• How to mitigate against respondent fatigue
• Advice for women entrepreneurs (and how valuable WIRe is for those in research)

Thanks to Anne for sitting down with us.

Plus, don’t forget to subscribe and turn on notifications wherever you get your podcasts.

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52. How to Choose the Right Research Providers for 2023

Dig Insights — Wed, 14 Sep 2022 06:00:00 -0400

Do you know how to choose the right research providers?

In a market research landscape filled with mixed offerings, choosing the best options for your needs can be difficult. Do you choose a technology platform or a strategy consultant? Today’s guest, Mike Stevens, Founder and Editor of Insights Platforms, cuts through the ever-growing research landscape to help you narrow down your decisions.

Mike discusses the need to blend self-service with human expertise, why it’s hard only to offer SaaS within market research, how choosing tech is a discipline itself, and why we need to fix the commercial model of responding to briefs.

Tune in to learn:
• What’s happening in the research space
• How to select a research platform
• What a good agency partnership looks like
• The challenge of future-proofing

Thanks to Mike for all he does with Insight Platforms and for speaking with us today.

Don’t forget to subscribe and turn on notifications wherever you get your podcasts, so you never miss an episode.

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51. Nudging Veganism into the Mainstream

Dig Insights — Wed, 07 Sep 2022 06:00:00 -0400

“Don't think way too big. Just start small.”

This week’s guest started her career as a nurse before transitioning to full-time entrepreneur. Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time.

In this episode, Alice discusses her journey into healthy eating and transitioning from nurse to entrepreneur, how she approaches choosing new flavors, and why it’s important to keep asking questions.

Tune in to learn more about:
• How she validated the concept and decided to scale the business
• Raw Rev’s approach to product innovation
• Setting up distribution
• Alice’s advice for upcoming/new entrepreneurs

Thanks a ton to Alice for taking the time to speak with us this week.

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50. What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That)

Dig Insights — Wed, 24 Aug 2022 06:00:00 -0400

This week's guest is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.

We were lucky enough to experience one of Rob's workplace empathy sessions and couldn't resist an opportunity to see if he'd share some of those teachings on the podcast.

Tune in to learn:

What exactly is an empathy activist
How to practice empathy
Why it's important to practice empathy at work and in your work
The importance of being an empathetic leader
Some good examples (and some that miss the mark) of empathy in marketing

Thanks so much to Rob for speaking to us about empathy. Hopefully, you'll join the empathy activist journey along with us. You don't want to miss this conversation - especially the part when we get into how Ted Lasso is the best example of a leader practicing empathy.

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49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)

Dig Insights — Wed, 17 Aug 2022 06:00:00 -0400

Wild Orchard is a regenerative tea company focused on elevating flavor, bettering your health, and doing something to improve the climate. Since establishing the Wild Orchard brand in 2019, Wild Orchard has won 10 medals at prestigious international tea competitions.

In today’s episode, Michael D. Ham, Co-founder and President of Wild Orchard, sits down with Meagan to discuss how working in tech helped him in the CPG space and how Wild Orchard is attempting to redefine the competitive tea industry. Plus, he shares the story of getting their teas featured in the best restaurant in the world, Noma.

Tune in to learn:

Why having experience in multiple industries is an advantage
How to partner with nonprofits to educate people on incorporating better nutritional options into their daily routine
The balancing act of making high-end products more accessible
Innovative ways to upcycle your product

Thanks to Michael for chatting with us. Michael wanted to give a special shout-out to Jake Karls at Mid-Day Squares and Alec Jaffe at Alec’s Ice Cream. They are top people and brands in the regenerative food industry and are great resources if you need additional inspiration for starting your regenerative CPG brand.

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48. Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix

Dig Insights — Wed, 03 Aug 2022 08:57:03 -0400

“Business can be a force of positive change.”

Today’s guest, Cattie Khoury, is the founder of Toodaloo, an adaptogenic trail mix focused on healing the body and planet with every bite. In this episode, Cattie talks about how she fell in love with the healing properties of plant-based nutrition on the body and the planet, why it’s important to talk about being a female-led founder, and her journey into CPG.

Tune in to learn more about:
• Working with the right agency to perfect your new brand’s image and packaging
• The healing modality of regenerative agriculture
• How you can make your dreams for a better world a reality through entrepreneurship

Thanks to Cattie for this fun and fantastic chat. Toodaloo's branding is amazing, so please do yourself a favor and check out Toodaloo’s website to get inspired for your brand.

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47. Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging

Dig Insights — Tue, 26 Jul 2022 16:29:14 -0400

In his 15 years of work experience, Fernando Arendar has put his hands on almost every category there is. But throughout his time working with brands Unilever, Pepsi and Clorox, he’s carried a strong passion for branding and packaging design.

In this episode:

Fernando debunks top packaging myths using his research and experience in the field
The main reason why Fernando loves the US market and consumers
Looking at design from a scientific lens: unpacking neuropackaing
Examples of brands that do great packaging

If you’re someone who loves learning about branding or packaging in the CMG/FMCG space, this episode is for you.

46. Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem

Dig Insights — Wed, 20 Jul 2022 06:00:00 -0400

What happens when you combine an entrepreneurial spirit with nostalgia, accounting, community building, cryptocurrency/NFTs, plant-based diets, and a self-proclaimed naiveté and curiosity?

Hank Hummii and the Hummiiverse.

Tyler Phillips, founder of Hummii Snacks, joins Dig In this week to discuss blending nostalgia with new marketing tactics, his transition from accounting to becoming a founder of a plant-based CPG, and how his brand lives through storytelling and the Hummiiverse characters.

Tune in to learn:
• Why naiveté can be beneficial for starting a company
• Tyler’s exploration of crypto and NFTs and how NFTs might work for the Hummiiverse and other CPG brands
• The importance of building a community around your brand
• When it’s ok to bend or break some of your company rules
• About creating an entire snack universe

Thanks to Tyler for sharing his story and teaching a few newbies about NFTs’ possibilities within the CPG space. We look forward to seeing where Tyler takes the Hummiiverse.

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45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights

Dig Insights — Wed, 29 Jun 2022 10:07:49 -0400

Today’s guest, Lisa Virgini, has more than 15 years of experience in consumer insights, strategy, and senior brand marketing at places like Coca-Cola, Ipsos, and Mondelēz. And soon, she is stepping out on her own.

Lisa talked with Meagan about the power of leveraging experts, why there is no turnkey solution, and her journey into starting her own consultancy.

Tune in to learn:
• What makes a great generalist
• Why business acumen makes you a high-quality asset
• How connecting the dots can lead to understanding the whitespace in the market and truly enable you to find the “So what?”

Thanks again to Lisa for taking the time to speak with us for this episode. We wish her all the luck as she ventures into her new journey.

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44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader

Dig Insights — Wed, 22 Jun 2022 11:46:13 -0400

Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIBC, Educators Financial Group, and Food Banks Canada. Through these experiences, she discovered her passion for aligning company values and strategy with an individual’s day-to-day functions.

In this episode, Ian and Sylvie discuss what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy.

Tune in to learn:

Why culture needs to be baked into your strategy
The three skills every leader should have to excel
Steps you need for a successful internal buy-in of your company’s strategy

If you’re struggling with internal strategic alignment or what Sylvie says hits a chord with you, and you want to see how she can help you or your business, you can reach out to her through these channels:

Email - sylviecpel@gmail.com
LinkedIn - https://www.linkedin.com/in/sylviecpelletier/

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43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey

Dig Insights — Wed, 15 Jun 2022 06:00:00 -0400

Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of experience in quick service restaurants and spent a bit of time expanding her experience within the consumer packaged goods space.

In this episode, Erin discusses the back-to-basics approach she’s spearheading at Tim Hortons and how consumers’ routines changed because of the pandemic. You’ll also learn:

The process of setting up an insights function from scratch
Why it’s important to invest in foundational research
What Erin thinks about the customer journey
How the Justin Bieber collaboration came to fruition

It was so great sitting down with Erin this week. And a big thanks to her for being our first guest to take part in our new rapid-fire question section of Dig In.

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42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research

Dig Insights — Wed, 01 Jun 2022 06:00:00 -0400

“How do you get to your ideas? How do you know what matters? How do you know what inspires your consumer?”

Asking those questions highlights how this week’s guest is a natural big-picture thinker. Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, has been in insights his entire career. For him, it’s all about solving problems and embedding yourself within the lives of your consumers.

Meagan and Doug discussed the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.

Tune in to learn:

Why consumers aren’t changing as quickly as everyone thinks
Advice for people looking to have a career in insights
How insights are more about strategy and aren’t just about the numbers
The tactical elements of market research SaaS technologies

It was too much fun chatting with Doug. We could have probably kept talking for hours. Maybe it’s because of his passion for insights. Or maybe it’s because he said he’d be an improviser in an alternate life. While we bet Doug would have been great at that, we suspect it’s probably the passion.

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41. Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers

Dig Insights — Wed, 25 May 2022 06:00:00 -0400

With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily lives. Marcie Connan, Executive Vice President at Dig Insights, fueled by an insatiable curiosity, led a study to find out the ins and outs of how inflation is actually impacting consumers.

Ian sat down with Marcie to go over some of the top highlights we discovered as a result of this inflation study. Tune in to learn:

A high-level overview of the study
Consumers’ emotional and behavioral responses to inflation
The three primary segments we discovered
Some of the most impacted and resilient product categories
The silver lining some consumers have taken from this inflationary period

A big thanks to Marcie and her team for putting this study together. If you want to learn more about the study or dive into how inflation has affected more than 40 different product categories, you can find the full report at https://diginsights.com/the-great-inflation-report/.

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40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG

Dig Insights — Wed, 18 May 2022 06:00:00 -0400

“Perfection shouldn’t be the enemy of progress.”

At least, that’s the mantra this week’s guest lives by. Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an industry legend. He is a seasoned consultant who delivers insights through visualization and storytelling and is obsessed with the consumer.

Meagan sat down with Marat to discuss how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.

Tune in to learn:

Why it’s ok to try something different that doesn’t pay off
How you need to nurture some ideas before they become successful
That, in insights, agile and democratization are more than buzzwords
The importance of sharing knowledge between different generations of insights professionals

We had a blast chatting with Marat. And stick around to the very end for a great book recommendation from Marat.

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39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research

Dig Insights — Wed, 20 Apr 2022 04:00:00 -0400

A little detour this week as Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig Insights) are in the hot seat this week. Meagan sits down with them to discuss the recent refresh of Dig Insights and Upsiide. The four founders look back at some fond memories from the last 12 years, and each one shares meaningful moments and lessons learned from starting a market research agency. Tune in to learn:

The Dig Insights’ origin story
How they leveraged technology and made use of analytics and modelling to visualize data in a more business-focused way
About the most meaningful moments in Dig’s history
The importance of listening to your customers
Each founder’s predictions for the future of the market research industry

These four have come a long way since starting in Michael’s basement. Now that we’ve revamped Dig’s and Upsiide’s visual looks, we can’t wait to see what comes next for our brands.

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38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design

Dig Insights — Tue, 12 Apr 2022 15:26:30 -0400

Let’s make some noise for our newest guest of this week’s episode of Dig In. Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market research. As a Marketing Director at Advanced GG, a performance supplement brand for gamers, business professionals and beyond, Richard leverages his market research experience to lead Advanced’s marketing strategy. Ian sat down with Richard to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.

Tune in to learn:

How Richard joined Advanced and why
Nootropic supplements, bio-hacking, and other key trends in the energy and supplement spaces
How Advanced leverages its unique selling points (USPs) and data to stand out from the competition
How Advanced worked with Upsiide to find a winning package design for their new RTD product and the key insights they discovered
Richard’s predictions for the future of Advanced and where he sees the company go next

Links mentioned in today’s episode:

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37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success

Dig Insights — Tue, 29 Mar 2022 17:03:31 -0400

We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichannel distribution and why it makes up the backbone of their business strategy. Tune in to learn:

What ‘omnichannel’ means at Olipop and why it’s a core tenet of their strategy as a business
The benefits of committing to an omnichannel distribution approach
Why retail data is a bit of a “mastered science” and what types of data absolutely aren’t mastered just yet
What Ed and his team has discovered about how retail sales impact DTC sales, and vice versa?
How Olipop structures their business insights function to drive alignment and lots of learning
The new flavor Olipop is about to launch :)

Show Ed some love and give this episode a listen! And if you’re in the states, feel free to use his promo code ‘EDTWENTY’ to get 20% off an order at drinkolipop.com.
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We hope you like this week’s chat! Don’t forget to subscribe for a weekly dose of Dig In content straight to your streaming platform of choice.

Visit our website to learn more about Dig Insights and follow us on LinkedIn!

36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams

Dig Insights — Tue, 01 Mar 2022 16:00:18 -0500

Tune it to learn:
- What it was like to join Wealthsimple, and how that’s changed in the last 8 months
- The key challenges and opportunities that Paul is wrestling with in Wealthsimple’s category
- How Paul and his team approach recruitment and keeping employees happy and fulfilled
- How Paul would boil down the lessons he learned at Eloqua and Nudge
- What Paul learned from a ‘failed’ startup (not quite a failure, in our eyes, very much his words!)
- How Paul uses his previous experiences at Nudge and Eloqua to be a better leader at Wealthsimple

If you’re keen to understand how someone like Paul thinks about business growth, starting a business, and perhaps most important, retaining high-functioning teams, tune into this episode!

Subscribe to our podcast on your favourite platforms:
- Apple Podcasts
- Spotify
- Google Podcasts
- Amazon Music
- Other platforms

Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.

Enjoying our podcast? Leave us a review on a platform of your preference!

Connect with us here:
- LinkedIn
- Website

35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

Dig Insights — Wed, 23 Feb 2022 09:43:29 -0500

Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this episode is for you.
Tune in to this week’s episode to learn:

How Will uses a particular framework to address common conversion rate issues
The types of research tools and methodologies Will employs to better understand consumers
Which DTC companies are slaying the conversion game
The specific trends in DTC that mean his line of work is particularly important right now

We hope you like this week’s chat! Don’t forget to subscribe for a weekly dose of Dig In content straight to your streaming platform of choice.

Visit our website to learn more about Dig Insights and follow us on LinkedIn!

34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps

Dig Insights — Tue, 15 Feb 2022 17:37:26 -0500

This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she’s got a whole host of knowledge to share about how to do marketing well within the ‘better for you’ category. Tune in to this episode to learn:

How Simply Roasted hopes to capture market share in the ‘better for you’ category
How to build a messaging hierarchy for on-pack claims in a category like crisps/chips
How marketing in this category has changed over the last 10 years
Some valuable marketing lessons Ruth carried over from her time at Pop Chips to her role at Simply Roasted
What’s happening in this category right now that means it’s an interesting place to be as a marketer

Simply Roasted is currently available in the UK. If you’d like to grab yourself a bag (or several) use the code Ruth’s team have set up for us - DIG30 - at checkout https://simplyroastedcrisps.co.uk/

33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation

Dig Insights — Wed, 09 Feb 2022 10:01:26 -0500

In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows * a lot * about the economy and how things might change and shift in the next little while.

Tune in to this episode to get details about:
- How downtown vacancy rates, warehouse development, and migration away from cities affect the real estate industry
- What Adam expects to see when things go back to “normal”
- What Adam has to say about big picture stuff like the Canadian economy and the impact of inflation on the real estate market, labour market, unemployment rates, and innovation in Canada

32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship

Dig Insights — Wed, 02 Feb 2022 10:18:26 -0500

Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue of music references he can speak to at the drop of a hat.
This week, we brought him onto Dig In to talk about his company, CreativeAF, and the power of sonic branding. CreativeAF builds music videos for brands of all shapes and sizes, like Amnesty International and Sipsmith’s Gin.
On this episode, he chats to Meagan about:
- Why sound so important to him
- How CreativeAF handles sound different than other production companies
- Why sonic branding is a bit of an afterthought, and why it shouldn’t be anymore
- How to structure the campaign development process in a way that prioritizes sound and music
- Which brands are doing a great job with sonic branding (and why)

Tune in to learn about how Adam created this thiriving business at the outset of the pandemic and why it’s making [sound] waves.

31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation

Dig Insights — Wed, 12 Jan 2022 11:53:21 -0500

Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a transparent and honest look at what positive corporate culture should mean for today’s workforce. Tune in to hear Hilton and Ian discuss:

- How to show genuine empathy to employees in our new working reality
- How to turn what used to be implicit to your organization (because we were all together) into explicit decisions and actions
- Why it’s important to recognize that workplace culture means something different for introverts versus extroverts
- Why a lot of positive company culture comes down to trust, and how you can build that trust remotely
- The importance of aligning business strategy to your company culture
- How the rhetoric that leadership uses around remote working breaks employee trust
- The silver lining of Covid’s impact on businesses
- The importance of purpose and vision when it comes to building positive company cultures

30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.

Dig Insights — Wed, 15 Dec 2021 11:30:13 -0500

Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology companies should approach building their SaaS pricing. It's a fascinating episode. Tune in to learn:

Who should be involved in crafting SaaS pricing
How to assess which pricing strategy makes sense for your business
How and when product marketing and sales should be involved in pricing strategy
Why the GBB (Good, Better, Best) model for SaaS pricing doesn't always work
The approach that Ajit takes to researching which features matter within which pricing packages
How the cost implications of usage-based pricing means experimentation is crucial
Why you should be charging for trial plans

29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses

Dig Insights — Wed, 08 Dec 2021 10:38:04 -0500

We chatted to Sam this week about his current business and his experience as an entrepreneur. Tune in to learn:

how goodmorning.com is fixing the "suboptimal" experience of mattress shopping
how Sam's team creates customer personas based on their specific jobs to be done
what it was like to be in the DTC mattress game in 2017 - where 2 competitors were entering the industry each week ('Peak mattress')
Why goodmorning.com offers 7 brands as opposed to one so that they can serve "every bedroom, body, and budget"
the impact of the pandemic on consumer durables' share of wallet, and how goodmorning.com is adapting
the 'swarming of the puck' analogy for business: how to approach management strategies at different company sizes

28. Eric @ Interac on Blurred Lines in Payments

Dig Insights — Tue, 30 Nov 2021 15:53:59 -0500

We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat changes in shopper behaviour, how to merge transactional and human insights, and ultimately how to succeed in an industry that's so heavily impacted by adjacent industries.
Tune in to learn:

Tactics that Eric's team uses to add a human dimension to transactional data
What a payments diary is and how it gives his team a leg up
The importance of employing caution and rigour when merging different types of data
The blurred lines between retail, technology, and payments industries (and how Eric thinks payments can facilitate innovation)
Why payments has become less of a discrete action and more of an embedded part of our day-to-day experiences
What Amazon Go might mean for the future of shopping and payments

27. Founder's Spotlight: Anie @ The Unscented Company

Dig Insights — Tue, 23 Nov 2021 14:08:13 -0500

This episode of Dig In is a beauty. Anie Rouleau's founder's story is particularly compelling because she knew what her mission was before she knew how she'd make it happen. Fast forward 10 years and she's built one of the fastest growing businesses in the country, as recognized by the Globe & Mail's Report on Business.
Tune in to learn:

the good and the bad of being single-minded about the business' mission
why Anie doesn't take note of how global CPG brands are innovating
about the ripple effect of fostering an organic, grassroots community on Instagram
why her team didn't rely on paid endorsements from influencers on social
the challenge of getting investment as a mission-driven business just a few years ago
what having B-Corp status means for Anie and the team

26. Founder's Spotlight: Mark @ Peak

Dig Insights — Wed, 17 Nov 2021 10:30:27 -0500

In this week's Founder's Spotlight, Ian sat down with Mark Baltazar, the Co-Founder of Peak MultiFamily Investments. Mark has had an interesting career, spending the last couple decades as a brand researcher before flexing his entrepreneurial muscles as a Co-Founder of a residential business.

Mark will speak to the opportunity he couldn't pass up in real estate, how his background in research and brand strategy has helped him build his brand, the surprisingly limited impact of Covid-19 on his business, and more.

25. Adam Coffey Debunks Common Myths of Private Equity

Dig Insights — Wed, 03 Nov 2021 10:50:34 -0400

Adam is a President and CEO, board member, best-selling author, and Forbes Business Council member. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1M to $1B. Not to mention his private equity cult classics - both of which are #1 Amazon Best Sellers.

In this week's episode of Dig In, Ian sits down with Adam to demystify common stories around private equity, connecting these myths to the insights industry at large. Tune in to learn:

Why private equity is not a win for investors and a losing battle for entrepreneurs/business owners
The good, the bad, and the ugly of private equity
In Adam's words, "the different flavors of ice cream" in private equity
The sustainable growth rates that attract private equity partners to a business
The signals a CEO should look for when joining a particular industry or company
The value private equity brings (beyond $!) to a growing business
The differences and similarities behind strategic and financial private equity

24. Founder's Spotlight: Marnie @ Thigh Society

Dig Insights — Thu, 28 Oct 2021 09:04:46 -0400

Thigh Society's founder Marnie Rabinovitch Consky is sort of obsessed with thighs. And over the last decade or so, she's made it her mission to perfect a breathable, comfortable, anti-chafing shorts line.

Not for nothing: Thigh Society was recognized as one of Canada's fastest growing companies by the Globe & Mail this year, and they've got a cult-like customer base that can't get enough of what they're doing.

We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn:

How Marnie bootstrapped the business
Where the vision behind Thigh Society came from
How she leveraged industry forums to validate her business qualitatively
The thoughtful fabric and manufacturing choices that make the products unique (and durable!)
The issue with shape wear marketing today, and how TS is doing it differently
Where the brand hopes to go next

23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

Dig Insights — Tue, 19 Oct 2021 09:59:47 -0400

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:

why getting an MBA helped her be a better research
the ways in which Risa fosters creative and strategic thinking in her team members
how she trains her team to be better storytellers
how to effectively choose a research methodology through risk assessment
the ways she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable

22. Founder's Spotlight: John @ Civil Pours

Dig Insights — Thu, 14 Oct 2021 05:23:35 -0400

John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey.
Tune in to learn:
- how he's leveraging Upsiide to build a strong business case for distributors
- how they're leveraging the Civil Liberties brand in their new venture
- the way he and his partner are differentiating amongst a crowded market
- what next steps look like for the brand

21. Clodagh @ Coca-Cola on Creativity in Innovation Research

Dig Insights — Wed, 06 Oct 2021 07:12:52 -0400

Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:

How she ended up in research, and then innovation, and then research again
Why she's a better researcher because of her time spent working in creativity and innovation
How she brought design thinking to her research practices
The impact of a few key mentors on her career trajectory
The rationale behind Coca-Cola's consolidation of 450 global brands to 180
How she and her cross-functional team are assessing research tools for the business's innovation practice
The distinction between human and consumer insights within Coca-Cola

20. Mike @ InsightPlatforms on Industry News & Acquisitions

Dig Insights — Thu, 30 Sep 2021 14:08:21 -0400

Mike Stevens joins our CEO Paul to chat about the trends their seeing across the research, analytics, and data industries (or is it 'industry'?). They'll discuss key acquisitions and what they signal, how buyers are becoming suppliers (and why that might be), and the importance of behavioural research right now.

Ipsos acquires InfoTools and elects a new CEO (congrats Ben Page!). Pepsi launches PepViz, a brand new revenue stream for the consumer brand. Behavioural research is fast-expanding in definition and practice. Lots is going on, and Mike and Paul give their candid opinions on this and more.

19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022

Dig Insights — Wed, 22 Sep 2021 09:14:13 -0400

In today's episode you'll learn:

How Walid is planning for success in 2022
The importance of integrating observational data into research strategy
Why Coca-Cola rebranded their research function to 'human insights'
why Walid believes we're seeing a resurrection of retail, and what other industries can learn from it
His predictions for the future of in-store shopping

18. Ron Tite @ Church+State on Building a Better Creative Agency

Dig Insights — Wed, 15 Sep 2021 11:15:21 -0400

In this week's episode, you'll learn:

why Ron believes brands need to operate like media properties
the challenge of futureproofing the name of your agency
when it makes sense to fire a client, and how to share that news with your team
how perspective on governance can shift when you're responsible for the bottom line
why agencies should operate like teams, not families

17. Founder's Spotlight: Joe @ Data Gives Back

Dig Insights — Wed, 08 Sep 2021 07:00:00 -0400

Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbone of his company, and the trends impacting CPG.

16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain

Dig Insights — Mon, 23 Aug 2021 11:46:38 -0400

This week we've brought Liza Amlani in, Founder at Retail Strategy Group, to chat all things sustainability in retail fashion. Liza has two decades of experience in retail, bringing experience from Ralph Lauren and Accenture to her practice. Amongst her impressive roster of accomplishments is the fact that she's a regular contributor to RetailWire and an industry contributor for Forbes. Needless to say, she's the perfect person to join us to chat about how apparel brands can and should make changes to their supply chain and technology to become more sustainable.

15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data

Dig Insights — Mon, 23 Aug 2021 11:45:43 -0400

We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace in an industry who’s addressable market seems ever-expanding.

14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category

Dig Insights — Wed, 11 Aug 2021 10:20:33 -0400

This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new category. We discuss how Olipop is approaching distribution strategically, the way they select the next great flavour innovation, who they're stealing market share from and how, along with much more.

13. Hilton @ Kognitiv on How to Manage Culture Through Crisis

Dig Insights — Wed, 04 Aug 2021 14:42:18 -0400

A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what transparency means in this context, which brands business leaders should draw inspiration from, the real reason that tone deaf communications arise, and more.

12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category

Dig Insights — Thu, 29 Jul 2021 11:24:51 -0400

In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis.

Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!

11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category

Dig Insights — Tue, 20 Jul 2021 16:31:44 -0400

In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entrepreneurs discuss the importance of trust and chemistry when founding a business, the unique approach they're bringing to branding and packaging for Civil Pours, and how research is helping them raise capital.

10. Rachel @ Inkblot on the Mental Health Pandemic

Dig Insights — Tue, 13 Jul 2021 10:41:50 -0400

In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being consistently anxious for a year, the fallout of pandemic life across generations, and more. It is, quite possibly, the most of-the-moment interview we've ever done.

9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry

Dig Insights — Wed, 23 Jun 2021 11:41:17 -0400

Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space.

Tune in to learn about current market dynamics and what that means for research and technology providers, predictions for the next 12-24 months, and honest opinions on recent mergers and acquisitions.

8. Will @ Focus Lab on How to Build a Consistent, Human Brand

Dig Insights — Wed, 23 Jun 2021 10:30:37 -0400

Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.

They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!).

7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions

Dig Insights — Tue, 25 May 2021 12:59:35 -0400

In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape.

6. Zoltan Lorantffy on How to Create an Effective WFH Model

Dig Insights — Wed, 19 May 2021 02:04:05 -0400

In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture.

Some of the things we'll cover in this interview:

How TalentWorldGroup built a culture based on a fully remote model
Lessons businesses can use to embrace the WFH model in the pandemic
How the pandemic changed the nature of WFH in general

5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment

Dig Insights — Tue, 18 May 2021 14:04:17 -0400

Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover:

- The ideas and fears associated with talking about racism and white supremacy

- How the language and terminology around the topic of racism evolved over the years

- How to address systemic racism in a workplace environment

4. Eric @ Dig Insights on Cryptocurrency Trends

Dig Insights — Wed, 12 May 2021 12:00:17 -0400

Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira.

In this interview we will cover:

- Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple

- We share the results of our proprietary Cryptocurrencies study that we conducted with 500 Canadians

Make sure to visit https://app.upsiide.com/studies to find more results of the Cryptocurrencies study.

3. Mark @ eatbigfish on Sustainability in Brand Marketing

Dig Insights — Thu, 06 May 2021 11:11:23 -0400

Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:

- how to approach the conversation about sustainability in branding

- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story

- how to market sustainability as a challenger brand

2. Founders @ Virtually The Same on How to Host Online Events

Dig Insights — Tue, 04 May 2021 11:43:27 -0400

In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience:

- writing and directing for The Bob Comedy Revue

- how they adapt their performances to the virtual environment

- hosting online company events and parties

1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic

Dig Insights — Tue, 04 May 2021 10:54:20 -0400

In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss:

- How his business has grown while staying true to its mission despite challenges posed by the pandemic

- What his vision of the future of insights looks like

- What he thinks about the need for automation in the insights platform market