The Dave Gerhardt Show (from Exit Five)

Claude Code for B2B Marketers (with Corey Haines)

Exit Five — Thu, 30 Apr 2026 01:00:00 -0700

#351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this episode he shows Dave exactly how he works now. He pulls up his screen and walks through live keyword research from an API, 10 programmatic SEO pages generated in under a minute, a cross-referenced SEO audit that would cost five figures from a consultant, a RevOps skill that audits HubSpot and builds out a lead scoring model, and a video editor running in the browser. Then they talk about what all of it means for marketers: the job isn't going away, but the way you do it is changing fast, and the gap between marketers who get that and those who don't is already showing up.

Timestamps

(00:00) - Don Draper, Peggy, and what AI actually changes about marketing
(04:24) - Who is Corey Haines and how he went from laid off to AI-pilled
(07:50) - The moment at coding boot camp that changed how he thinks about AI
(10:31) - Why Claude Code in the terminal beats every other interface
(14:41) - What Marketing-Skills.com is and how skills actually work
(22:01) - Live demo: keyword research pulled straight from an API
(24:16) - Live demo: 10 programmatic SEO pages built in 30 seconds
(30:52) - Pushing pages live and the future of website editing
(36:22) - Cross-referencing Google Search Console, Fathom, and keyword data
(40:42) - Live demo: RevOps skill that audits HubSpot and builds lead scoring
(47:22) - Video editing in the browser with Remotion and Claude
(52:32) - The marketer as creative director: what the job actually looks like now
(56:22) - The bull case for marketers in an AI world

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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B2B Social Media Strategy Discussion

Exit Five — Mon, 27 Apr 2026 01:00:00 -0700

#350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Brianna Doe (Founder, Verbatim), and Carmen Vicente (Social Strategist at Slate). If you are thinking about things like creating content on LinkedIn, making videos, writing content for your executive team, trying to understand measure the ROI of social media - this is a good session to listen to.

Timestamps

(00:00) - - Intro: Dave, Brianna Doe, and Jeff Meltz (Head of Social, Atlassian) join Slate's Social Club webinar
(09:00) - - Personal brand building: how they started and how they justified it before it was a playbook
(13:25) - - How to handle trolls and critics when you post publicly
(17:17) - - Do marketers have to build a personal brand? What "building in public" actually means
(22:25) - - The difference between an audience and a community, and what brands get wrong
(25:29) - - Personal page vs. company page: where to focus your energy
(29:33) - - Audience Q&A: how to get reluctant executives to post
(33:58) - - Ghostwriting for executives: what works and what doesn't
(36:44) - - Shifting from B2C to B2B social: how to reset your metrics and mindset
(39:17) - - What's changed on LinkedIn and what you had to let go of
(41:22) - - What B2B and B2C can learn from each other
(44:15) - - Rapid fire: favorite LinkedIn follows, creative inspiration, books
(47:28) - - One tip for people just starting to build a presence online

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Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

Exit Five — Thu, 23 Apr 2026 01:00:00 -0700

#349 | Megan Lueders (CMO, Sonatype), Ido Mart (CMO, ManyChat), and Kim Storin (CMO, Zayo) join Dave for a live CMO panel from an Exit Five meetup in Austin. Megan breaks down how the pace of change in marketing has outrun every other function in the business. Ido talks about why your strengths as a CMO only matter if you choose the right environment for them. And Kim shares how she measures marketing impact in a company with long, complex sales cycles and drops a line worth writing down: marketing is never green when the business is red. They also get into pipeline attribution, founder-led content, LinkedIn influencers, and what most CMOs get wrong about aligning with their CEO on what marketing actually is.

Timestamps

(00:00) - - Intros: Megan Lueders (Sonatype), Ido Mart (ManyChat), Kim Storin (Zayo)
(05:34) - - What they wish they'd known when they became CMO
(10:33) - - How marketing has changed more than any other function
(13:08) - - How to measure marketing impact in long, complex sales cycles
(14:38) - - Growth at all costs vs. efficiency: how they're navigating it
(21:56) - - How to talk to your CFO about marketing spend
(25:29) - - What's not working anymore: email, granular data, paid media
(32:54) - - What is working: sales enablement, influencers, product marketing
(36:52) - - Why B2B is actually more emotional than consumer buying
(40:41) - - Audience Q&A: defending channels that work but don't have clean attribution
(42:32) - - Acquisition vs. retention: where are you actually spending time
(46:31) - - Founder-led content and executive presence on social
(50:00) - - LinkedIn influencers: is the spend worth it
(52:51) - - Sales enablement and how to make messaging stick internally

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How to Create a Category When You're Already the Market Leader (with Melton Littlepage, CMO at 1Password)

Exit Five — Mon, 20 Apr 2026 01:00:00 -0700

#348 | Dave sits down with Melton Littlepage, CMO at 1Password, to talk about what category creation actually looks like inside a company that's already won. Melton breaks down why 1Password is betting on an entirely new category called Extended Access Management, how they chose it over competing in an existing one, and the tactics behind it: lightning strike events, analyst relations, and embedding a former CISO on the marketing team to agitate the problem from the inside. He also makes the case for sports sponsorship as a B2B play, and why the President's Cup was an easy yes.

Timestamps

(00:00) - - Melton's background: 20 years building SaaS before it was called SaaS
(07:46) - - What changes after multiple CMO roles
(11:26) - - You can't attribute your way to being hot
(12:30) - - The CMO's real job: be the chief markets officer
(14:44) - - 1Password today and the market shift that created a new category
(22:04) - - The three acts of 1Password's business
(22:57) - - Naming the category: Extended Access Management (XAM)
(23:59) - - How the decision to create a new category got made
(29:20) - - The tactics: category point of view, lightning strikes, analyst relations
(33:25) - - How the marketing org is structured
(37:57) - - 1Password's three go-to-market motions
(41:22) - - Why 1Password is betting on sports marketing

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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How ClickUp Built a B2B Social Machine with Chris Cunningham from ClickUp

Exit Five — Thu, 16 Apr 2026 01:00:00 -0700

#347 | ClickUp drives millions of impressions for the company through videos and content for B2B marketers on social, and in this episode Dave sits down with Chris Cunningham, a founding member of the marketing team at ClickUp and the guy who runs social there now, to talk about how they do it. Chris breaks down why 99% of companies are doing social wrong, how ClickUp runs a weekly writers room and shoots 12 to 15 videos every Thursday, and why he tests every video with multiple hooks using Instagram trial reels before it ever hits the main feed. He also gets into how he manages 35 accounts across platforms, how he finds unknown creators with small followings and turns them into writers, and how this has driven real pipeline. Then the conversation shifts to AI and whether doubling down on human creativity might actually be B2B's biggest competitive advantage right now.

Timestamps

(00:00) - - Intro
(04:26) - - Chris's background and why he's been at ClickUp for nearly a decade
(06:22) - - The biggest mistake B2B companies make on social
(08:30) - - The rule of three: make people feel something, teach them, or make them laugh
(09:41) - - Why you should create for two platforms and distribute everywhere
(11:35) - - How ClickUp separates brand, comedy, and product accounts
(13:42) - - How social has driven real pipeline and closed deals
(16:02) - - How Chris interviews ICPs to find content ideas
(20:03) - - How to measure social when attribution is hard
(25:09) - - The weekly production process: writers room, shoot day, and content bank
(32:02) - - Tools and how to manage posting across 35 accounts
(33:36) - - Don't sleep on Facebook Reels
(35:08) - - How to start if you're camera shy and how to find unknown creators
(40:50) - - Where AI fits in and why doubling down on human creativity is the biggest moat
(45:34) - - Why brand is now the biggest competitive advantage in B2B
(47:41) - - Unique content formats worth studying and stealing

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)

Exit Five — Mon, 13 Apr 2026 01:00:00 -0700

#346 | Dave sits down with Drew Pinta, Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest things to measure are often the ones working hardest. Drew breaks down how Ramp uses incrementality testing and event studies to put real numbers on brand stunts, how they split budget 70/30 between proven channels and experimental bets, and how scanning thousands of Gong calls with AI surfaced attribution insights that contradicted every model they had. He also makes the bull case for why marketers might be better positioned than engineers in the age of AI, and doesn't shy away from the bear case either.

Timestamps

(00:00) - - Intro
(04:26) - - Drew's background: from the Fed to growth data
(07:16) - - Drew's role as a data partner to marketing
(09:52) - - How Ramp's funnel works
(11:35) - - Using AI to scan Gong calls and finding attribution was wrong
(16:16) - - Why measurement should meet the marketing, not the other way around
(27:51) - - The 70/30 budget split
(28:51) - - Ramp's channel maturity framework
(36:22) - - The marketing leader as pilot, data team as instruments
(39:37) - - The bull case: why marketers are better positioned than engineers in the age of AI
(43:22) - - The bear case
(48:22) - - Real AI workflows Ramp's marketing team has built
(53:16) - - How Ramp enabled the team on AI
(55:47) - - Guardrails for AI agents

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Creative + AI examples from B2B marketers

Exit Five — Thu, 09 Apr 2026 01:00:00 -0700

#345 | Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vicente (Creative Director, Bitly), and Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how they're actually using AI to do creative work. Luke breaks down how his team built a full brand video with one person in one day using voice cloning, image models, and AI video tools. Liz shows the Claude skill her team built so anyone in the org can self-serve on-brand design without going through a designer. Vicente walks through how Bitly cut video production time by two weeks using AI. And Carter shares how he's leading a video initiative that's changing the way a global brand team operates. If you're tired of AI hype and want a look at what people are actually doing, this one's for you.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable

Exit Five — Tue, 07 Apr 2026 01:00:00 -0700

#344 | Dave sits down with Katelyn Bourgoin, founder of Unignorable, to talk about the one strategic move most B2B marketers overlook: owning an idea so tied to you that it sounds like an echo coming from anyone else. Katelyn breaks down the six types of ownable ideas, from coined categories to named problems to X vs. Y frameworks, and walks through how to find the central argument your brand should be built on. They also get into why category creation isn't always the answer, what made "conversational marketing" work at Drift, and why ownable ideas matter more now than ever.

Timestamps

(00:00) - - Intro and Dave recaps the Exit Five Marketing Leadership Retreat
(03:28) - - Katelyn introduces the concept of ownable ideas
(07:59) - - Katelyn's background: failed startup, buyer psychology, and finding her niche
(10:46) - - What an ownable idea actually is (and why it's not category creation)
(13:01) - - The 6 types of ownable ideas with examples
(18:40) - - How to find your central argument (the webinar software example)
(21:21) - - Katelyn breaks down Dave's own central argument back to him
(26:34) - - The chocolate covered almond analogy
(28:35) - - How Dave extracted the ownable idea at Drift
(29:58) - - Why the founder has to own marketing (and what to do if they don't)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)

Exit Five — Fri, 03 Apr 2026 08:13:38 -0700

#343 | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they’re losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity.

PS. Want to join us at Drive 2026?

Head over to exitfive.com/drive to grab your ticket.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)

Exit Five — Tue, 31 Mar 2026 12:50:27 -0700

#342 | Recorded live at Exit Five's Marketing Leadership Retreat, this episode features Dave Kellogg sharing his framework for being the CMO everyone wants to work with. Dave draws on 12 years as a CMO across three companies, two CEO stints, and ten board seats to cover CMO failure archetypes, how to build a real partnership with your CRO, and why internal marketing is just as important as running marketing. Last time we had Dave on the podcast it was one of the most downloaded episodes of all-time, and this one is even better. Get your notebook read.

Link to slides

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)

Exit Five — Sat, 28 Mar 2026 01:00:00 -0700

#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign — the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook, VP Marketing at Vector.

Ad campaigns linked here.

Timestamps

(00:00) - Intro and why real examples beat LinkedIn theory
(06:16) - Session format and how to participate
(08:08) - Cindy Dubon: $8K influencer campaign that generated $700K in pipeline
(16:06) - Kelly Arndt: B2B surround sound with CTV, YouTube, and LinkedIn
(24:42) - Jeremy Chung: Direct mail plus retargeting to book VC meetings
(32:22) - Tess Pfeifle: Conference play with no booth and 2,000% ROI
(39:17) - Richard Meyer: How GoHappy stopped overspending on LinkedIn
(47:52) - Rapid fire Q&A with all five marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership

Exit Five — Thu, 26 Mar 2026 01:00:00 -0700

#340 | Dave sits down with Kipp Bodnar, CMO of HubSpot, to talk about the journey from running a company blog to leading marketing at a $2B business. Kipp started at HubSpot in 2010 when it was doing $10M in revenue and grew the blog from 200k to 1M monthly uniques before taking on more and more of the marketing function. They get into how to set big goals and work backwards from them, how to move fast without losing focus, and the mindset shift that separates individual contributors from marketing leaders.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

ABM (Account-Based Marketing) Overview with Brandon Redlinger

Exit Five — Thu, 19 Mar 2026 01:00:00 -0700

#339 | Dave is joined by Brandon Redlinger, former VP of Marketing and co-founder of The Forge, for a conversation about how to build an ABM program that works. They cover how to know if your company is ready for ABM, how to select and score target accounts, and why most teams fail by spreading themselves across too many accounts too fast. Brandon also shares the plays that generate real pipeline, how to think about measurement without overcomplicating it, and why ABM and demand gen shouldn't be two separate functions.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

LinkedIn Advertising: What's Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)

Exit Five — Tue, 17 Mar 2026 01:00:00 -0700

Dave is joined by Davang Shah, VP of Marketing at LinkedIn, for a conversation about what actually works with LinkedIn ads right now. They cover why brand and performance aren't two separate strategies, how to think about measurement beyond last-click attribution, and why 95% of your buyers aren't in market at any given time. Davang also shares the data behind thought leader ads, what most marketers get wrong about the buyer journey, and how he's leading his own team through the AI shift.

Timestamps

(00:00) - The stat that explains why B2B marketing is so hard
(04:12) - Davang's background: 17 years at Google, now VP Marketing at LinkedIn
(04:39) - The state of B2B marketing in 2026 and what CMOs actually care about
(07:20) - How AI search is changing buyer behavior (94% of B2B buyers use LLMs)
(09:59) - Why LinkedIn became a real social network, not just a professional one
(11:23) - Thought leader ads: what they are and why they outperform single image ads
(14:27) - Why brand and performance aren't two separate things
(17:38) - How to build a full-funnel LinkedIn ads strategy
(22:24) - The measurement problem: 211-day deal cycles and 22 decision-makers
(24:18) - CRM sync, Conversions API, and Company Intelligence explained
(29:39) - How AI will change the way marketers run ads (and what LinkedIn is building)
(35:50) - Making the case for keeping marketers: creativity, human connection, and trust

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)

Exit Five — Thu, 12 Mar 2026 01:00:00 -0700

#337 | Dave sits down with Erin May, CMO at User Interviews, who joined as the company's first marketer with a two-page website and zero recurring revenue and helped grow it to $20M+ ARR over eight years. Erin breaks down how she picked one niche audience and went all in, why she led with ungated content, and how she built a quarterly operating rhythm around "Bangers," tentpole marketing moments that get the entire company involved. They also get into podcasting ROI, what she'd do differently with AI-driven search today, and why she thinks the brand vs. demand debate is just noise.

Timestamps

(00:00) - Intro: 8 years, one niche, a two-page website, and $20M ARR
(06:14) - How Erin identified the right audience to go all in on
(08:16) - Building the UX Research Field Guide and the early SEO strategy
(10:45) - Why she went ungated and still captured 13% email conversion
(14:26) - What she'd do differently with content strategy today
(17:02) - Stacking channels one at a time instead of doing everything at once
(19:41) - How to plan for the next phase of growth before you need it
(22:12) - Introducing Bangers: the quarterly marketing OS
(24:40) - Top of funnel vs. bottom of funnel Bangers
(30:03) - How LinkedIn and employee advocacy fit into the Banger playbook
(34:22) - Why Erin started a podcast seven years ago when no one else was
(37:45) - How to think about podcast ROI when attribution is fuzzy
(40:37) - AI expectations for her marketing team
(45:05) - Why the brand vs. demand debate is stupid
(48:17) - The real secret: making your customer the hero

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How Marketers Are Creating High Quality Content with AI (That's Not Slop!)

Exit Five — Mon, 09 Mar 2026 03:00:00 -0700

Eoin Clancy (VP of Growth at AirOps), Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality content with AI. Connor walks through a workflow his team built at LegalZoom to automatically source expert quotes.. Adina shows how she rebuilds competitor pages from scratch using sales calls, LLM data, and live competitor analysis. And Eoin shares the research behind why content quality is now the single biggest lever in AI search. If you want to see what content engineering actually looks like in practice, this one is for you.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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How to Build a Product Marketing Motion That Works (with Jeff Hardison)

Exit Five — Thu, 05 Mar 2026 01:00:00 -0800

#335 | Jeff Hardison, now VP of Product Marketing at Sanity, joined Dave when he was running product marketing at Calendly to break down what the product marketing role should actually look like inside a B2B company. They get into how Jeff structured his team to serve both a PLG motion and an enterprise sales team at the same time, why he hires for specialization instead of making everyone a generalist, and how he thinks about measuring a function that touches almost every team in the company. Jeff also shares his take on positioning and messaging, how to run product launches that actually rally the company, and the two interview questions he uses to figure out if someone will be happy in a product marketing role.

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What B2B Marketers Can Learn from Restaurant Marketing (with Jessica Serrano, CMO at Bagel Brands)

Exit Five — Mon, 02 Mar 2026 01:00:00 -0800

#334 | Dave is joined by Jessica Serrano, CMO at Bagel Brands (Einstein Brothers, Noah's, Bruegger's, Manhattan Bagel), for a conversation about what B2B marketers can learn from consumer restaurant marketing. They discuss why consumer and B2B marketing are way more similar than people think, how she’s using AI across her marketing and sales process, and her philosophy that her job is to ‘build brand over time and drive sales overnight.’ Jessica shares how COVID forced Dig Inn to rebuild itself as an e-commerce business, how she built a B2B catering sales motion from scratch using HubSpot and buyer personas, and how filtering work emails out of a consumer list became a real customer acquisition tactic. Listen to this episode to learn tactics that work whether you're selling bagels or software.

Timestamps

(00:00) - Why a consumer CMO listens to B2B marketers (and vice versa)
(04:31) - How COVID forced Dig Inn to rebuild as an ecommerce business overnight
(07:53) - The math behind going after $500 catering orders vs. $15 walk-ins
(11:31) - Building buyer personas for office admins, sports nutritionists, and universities
(17:03) - Why Jessica switched from ChatGPT to Claude (and the breakthrough moment)
(23:52) - Using AI for rapid product testing on a budget that wouldn't cover traditional research
(29:44) - "Build the brand over time, drive sales overnight" and what that looks like at Bagel Brands
(32:37) - Why you can't just copy a playbook from Taco Bell to Burger King
(36:56) - The biggest lesson from working at brands with nearly 1,000 locations
(40:24) - Google reviews as a source of truth for aligning marketing and operations
(47:27) - Why organic-first content matters more in the age of AI and dead internet theory

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How to Navigate a Rebrand with Clare Schmitt

Exit Five — Thu, 26 Feb 2026 01:00:00 -0800

#333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shares how she partnered with her CEO to drive a full rebrand, from hiring a naming agency and running an RFP, to managing a small decision-making council, rolling out the new brand across every department, and measuring success post-launch. If you're a marketing leader thinking about a rebrand, this episode is a practical, top to bottom playbook from someone who just did it.

Timestamps

(00:00) - Why rebrands come up and what this episode covers
(03:56) - Clare's role at Piedmont Global and how the rebrand got started
(06:11) - Should you hire a naming agency? What it costs and what they actually do
(09:39) - Running an RFP and why they chose Focus Lab
(10:25) - Why the CEO has to own the rebrand go-to-market
(12:01) - Keeping the decision-making council small and who was in it
(18:47) - How to get CEO buy-in: framing a rebrand as infrastructure, not a marketing initiative
(21:24) - Timeline: how long a rebrand actually takes ($50M+ companies)
(23:06) - The rollout: project management, execution, and building the website internally
(25:03) - Measurement, post-launch QA, and tracking whether your narrative is sticking

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How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR

Exit Five — Mon, 23 Feb 2026 01:00:00 -0800

#332 | Dave is joined by Domi de Saint-Exupéry, CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR in 2025. Domi shares the full breakdown of every channel, agency, influencer strategy, and partnership play that drove results. This includes how they went from $0 to $500K in paid ads, why partnerships are the most underrated B2B growth channel, how they built a micro-influencer program, and what AI use cases are actually working (and which are overrated). If you want real numbers and real playbooks, this one's for you.

Timestamps

(00:00) - Introduction: $1.2M in spend, $31M in new ARR
(04:31) - What Lemlist does and how the company got to $40M ARR
(07:46) - Going from $0 to $500K in paid ads: what triggered the shift
(12:01) - How to execute paid ads well: outsourcing vs. in-house, and scaling by channel
(18:16) - LinkedIn ads creative: why "on-brand and safe" was the wrong approach
(22:46) - Mistakes made in paid: Snapchat, Spotify, and channels that didn't work
(26:16) - The micro-influencer playbook: how to find, brief, and measure creators
(36:22) - How influencer content compounds with paid ads and outbound (the Julio story)
(41:52) - Partnerships: why $450K went here and why it's the most underrated B2B channel
(50:22) - AI in marketing: what's overrated (content generation) and what's actually working

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ABM: What Ramp, Snowflake, and Hightouch are doing in 2026

Exit Five — Thu, 19 Feb 2026 01:00:00 -0800

#331 | Dave is joined by a group of marketing leaders from Ramp, Snowflake, and Hightouch for a discussion about ABM and their plans for 2026. Casey Patterson (Director of ABM, Snowflake), Drew Pinta (Director of Growth Data Science, Ramp), and Brian Kotlyar (CMO, Hightouch) break down what ABM actually looks like in 2026 and what’s working right now inside of their companies. They share how they’re picking target accounts, aligning with sales, and building programs that go way beyond running ads. The group also digs into measurement, personalization, and how teams are using better data and AI to scale ABM without wasting budget. If you need a deeper dive on ABM tactics right now, this is the episode for you

Timestamps

(00:00) - - Why ABM is still a top topic in 2026
(05:26) - - Intros: Snowflake, Ramp, and Hightouch
(08:46) - - Defining ABM (and why sales alignment is everything)
(14:56) - - The “stop list”: ABM tactics they’ve killed
(17:26) - - Why paid social “ABM awareness” is overrated
(20:46) - - Shifting ABM to in-person and physical plays
(24:56) - - Budgeting for ABM and how to start small
(29:22) - - Why ABM measurement is different than traditional demand gen
(34:42) - - How they build ABM audiences using data + signals
(40:02) - - Scaling personalization without making it manual
(45:42) - - Final takeaways and wrap-up

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How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)

Exit Five — Mon, 16 Feb 2026 16:20:43 -0800

#330 | Dave is joined by Ryan Narod, VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they’ve run over the last year, from scrappy iPhone videos and webinar promos to high-production customer stories and their 2026 Super Bowl commercial. They talk about how Rippling shifted from being great at growth marketing to building a brand people actually recognize, how they inject more personality and “human” into everything they ship, and how they measure brand marketing without losing pipeline accountability.

To see Ryan's real campaign examples, head over to youtube.com/@heydavegerhardt.

Timestamps

(00:00) - - Why Rippling is going all-in on brand
(03:46) - - Ryan’s background and why he joined Rippling
(05:09) - - What Rippling does and how they position the platform
(09:09) - - What “brand marketing” means at Rippling
(11:29) - - Building a story that makes HR the hero
(20:42) - - Ryan shares Rippling marketing examples (ads, videos, webinars)
(27:40) - - High-production customer storytelling (Berries)
(33:02) - - The “HR Deserves Better” campaign
(36:00) - - How Rippling measures brand and pipeline impact
(43:37) - - The Super Bowl commercial and what it takes to pull it off
(45:40) - - Final takeaways and wrap-up

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How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)

Exit Five — Fri, 13 Feb 2026 01:00:00 -0800

#329 | Dave is joined by Jay Schwedelson, Founder of SubjectLine.com and GURU Media Hub, to break down why most webinars and email programs underperform and what to do instead. They talk about how packaging drives performance, why the word “webinar” kills registrations, and how small tweaks like renaming your session, shortening it to 22 minutes, or adding an “attend to receive” hook can dramatically increase show rates. Jay also shares tactical email plays, from using white space and tighter subject lines to increasing reply rates and improving inbox placement.

Timestamps

(00:00) - Why packaging matters more than the content
(03:59) - Jay’s virtual event business and the GURU acquisition
(06:45) - Why you should stop calling it a “webinar”
(08:40) - The “attend to receive” tactic to boost show rates
(11:14) - Why on-demand is hurting your engagement
(15:23) - Why Fridays and Sundays outperform for B2B email + webinars
(18:56) - How to choose webinar topics based on your goal
(19:23) - Why 22-minute webinars and shorter podcasts win
(29:38) - The white space + no preview text email hack
(37:50) - The “reply with GUIDE” tactic to boost engagement
(39:36) - Final takeaways and wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

Exit Five — Thu, 12 Feb 2026 01:00:00 -0800

#329 | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, Global Head of Consumer Marketing at Canva, to break down how Canva is scaling growth across both enterprise and consumer audiences. They talk about how Canva balances brand-building with pipeline accountability, how they turn bottom-up product adoption into enterprise deals, and why brand investment is a long-term growth lever. Emma and Kristine also share how their team structure, data science investments, and creative bets like the Love Your Work campaign help Canva scale without losing the brand identity that made them famous.

Timestamps

(00:00) - – Intro
(04:16) - – Canva’s marketing org structure
(07:16) - – Blurring B2B and B2C
(12:16) - – How Canva measures marketing impact
(17:16) - – Turning free users into enterprise deals
(22:16) - – Data science’s role in marketing
(25:16) - – Balancing brand bets with ROI
(31:22) - – Inside the “Love Your Work” campaign
(38:22) - – How Canva executes large campaigns
(42:22) - – Building enterprise credibility and trust
(45:22) - – FedEx case study on brand governance
(49:22) - – Lessons from Google and Meta
(53:22) - – Why creativity is a marketing superpower
(55:22) - – Closing thoughts

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How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

Exit Five — Tue, 10 Feb 2026 16:30:00 -0800

#328 | Jess Lytle is joined by Bill Glenn, SVP of Marketing at Esper, for a conversation about what it actually looks like to lead a marketing team through the AI shift. They talk about why most teams are still figuring AI out, how leaders should think about adoption beyond just tools, and why curiosity and experimentation matter more than having the “right” answers. Bill also shares how Esper is rolling out AI across the company with guardrails, the internal process they use to evaluate new tools, and why the biggest opportunity right now is using AI to eliminate busywork and unlock better thinking.

Timestamps

(00:00) - Why AI feels overwhelming for marketing leaders
(05:01) - What Esper does and why software powering hardware matters
(07:46) - Why AI feels like the early internet shift
(09:36) - Leading with curiosity instead of pretending to be an AI expert
(12:16) - Why AI adoption is a behavior change problem, not a tools problem
(14:16) - How Esper is rolling out AI with guardrails across the company
(20:01) - Why “boring AI” that saves time matters most
(21:16) - Phase 1 vs Phase 2 AI adoption in marketing teams
(32:32) - AI, mentorship, and preparing the next generation of marketers
(45:17) - Leadership advice for first-time CMOs and VPs
(50:22) - Final takeaways and wrap-up

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How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

Exit Five — Wed, 04 Feb 2026 01:00:00 -0800

#326 | Dave is joined by Eoin Clancy, VP of Growth at Airops, to break down what it takes to create great content without pumping out AI slop. They talk about the rise of the content engineer role and why more teams are hiring for it and three dead-giveaway signs content is low-quality AI generated. Eoin also shares why webinars are Airops’ best growth channel right now, including how they choose topics, source guests, why the sessions are ungated, and how to follow up in a way that drives revenue. A tactical episode for marketers trying to move faster with AI while keeping quality high.

Timestamps

(00:00) - Why AI content, content engineers, and webinars matter right now
(04:39) - What Airops does and the AI search problem they’re solving
(05:34) - What a “content engineer” actually is
(17:14) - How to use AI without creating AI slop
(20:30) - The 3 signals content is AI slop
(34:46) - Why webinars are Airops’ best growth channel
(37:11) - How they choose webinar topics and guests
(53:23) - Other channels working (enablement, community, events)
(56:23) - Final takeaways and wrap-up

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How To Drive Revenue Through Content with Lashay Lewis (Founder, Authority Plug)

Exit Five — Thu, 29 Jan 2026 01:00:00 -0800

325 | Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way that scales, where podcasting fits in a B2B content strategy, why search volume can be misleading, and thoughts on how content marketers can use AI.

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How Marketing Leaders are Thinking About AEO

Exit Five — Tue, 27 Jan 2026 01:00:00 -0800

#324 | Dave is joined by three marketing leaders from different industries to talk on a live session about AI and SEO and what they've learned over the last year. Dave Steer (CMO at Webflow), Marcy Comer (CMO at EagleView) and Clare Schmitt (VP, Marketing & Communications at Piedmont Global) break down how buyers are learning about products through ChatGPT and why traditional SEO fundamentals still matter. The group shares real examples of how they’re approaching content, prompt tracking, PR, and brand authority, plus advice for marketers on where to focus, what to ignore, and how to guide their teams through this search shift.

Timestamps

(01:06) - Why AI + SEO is the hottest (and most confusing) topic in B2B marketing right now
(06:09) - Meet the panel: marketing leaders from Webflow, EagleView, and Piedmont Global
(09:47) - How AI search is changing buyer behavior vs traditional Google search
(13:30) - EagleView’s real approach to AI search, greenfield opportunities, and prompt tracking
(16:37) - What “black hat” vs “white hat” tactics look like in AI-driven search
(20:44) - Webflow’s take: integrated marketing, generosity, and building useful tools
(29:47) - Getting past high-level advice and into real execution
(34:47) - “Circle the buyer”: how content builds demand before buyers are in-market
(38:30) - Why PR is back: long-form press, citations, and brand credibility in AI search
(45:30) - What to do if you’re a startup with no budget: focus on positioning first

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How to Master B2B Positioning with Anthony Pierri (Fletch PMM)

Exit Five — Thu, 22 Jan 2026 04:00:00 -0800

#323 | Anthony Pierri from Fletch PMM joins Dave to talk about what actually matters in B2B positioning and messaging. They break down how to think about value props, why buyers don’t care about your features, and what makes a homepage instantly click. Anthony shares lessons on positioning from working with hundreds of early-stage B2B SaaS companies and explains how to connect real customer problems to clear outcomes.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)

Exit Five — Mon, 19 Jan 2026 01:00:00 -0800

#322 | Louis Grenier joins Dave for a conversation about what it actually takes to stand out in B2B marketing when everything feels the same. Louis sent Dave 10 surprise gifts to open during the show, and each one sparks a conversation about marketing, career, and life. They talk about the reality of how people decide to buy and why Louis is so focused on timeless fundamentals.

Timestamps

(00:00) - — Timeless marketing vs the AI hype
(05:56) - — The colonoscopy story.
(13:16) - — Trojan Horse marketing. Get attention first. Sell later. Stop leading with your product.
(18:16) - — Why you can’t create demand, only redirect it.
(23:56) - — Category creation vs sub-categories. Most startups get this wrong.
(26:46) - — Meaning-free brand assets. Why weird mascots and visuals actually work.
(33:32) - — How to sell bold ideas internally without asking for permission.
(37:22) - — Ads that look like ads fail. Attention is the job.
(46:02) - — Triggers vs pain points. How people actually decide to buy.
(51:22) - — First principles, repetition, history, and why this stuff still works no matter the tech wave.

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Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)

Exit Five — Thu, 15 Jan 2026 01:00:00 -0800

#321 | Jess Cook, VP of Marketing at Vector, joins Dave to break down what’s actually working in early-stage B2B marketing. They dig into how she thinks about attribution for brand channels, how Vector's podcast became a top marketing channel, why they created a brand mascot, and details on what content strategy is working on LinkedIn right now. They also cover shift from content leader to VP of Marketing and how to drive demand without a massive team or budget.

Timestamps

(03:06) - — Meet Jess Cook & What is Vector?
(08:11) - — B2B Influencer pilot setup: why this channel, why now
(15:29) - — The result: 45 demos, ~$1.1M pipeline, and how she tracked it
(17:27) - — How to run influencers
(22:52) - — Scaling idea: retainer-style influencer partnerships
(26:14) - — Vector’s podcast: “awareness magnet” and the format that works
(28:38) - — The production system: in-person batch recording a full season in 2 days
(42:24) - — Jess’s LinkedIn strategy: why she started posting and what she optimizes for
(54:12) - — Content → VP shift: the two muscles she’s building (metrics + leadership)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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How to Build a Community People Trust with Matt Carnevale

Exit Five — Mon, 12 Jan 2026 01:00:00 -0800

#320 | Matt Carnevale, Head of Community at Exit Five, joins Dave for a discussion about community building. They dive into a bunch of the lessons learned from building the Exit Five community over the last few years, including specific plays like onboarding, matchmaking, and moderation. If you’re thinking about community building in 2026, this is a good primer; plus the guys give their opinion on what “community” actually means and whether you should build a private community like Exit Five or focus more broadly on community building.

Timestamps

(00:02) - – Matt’s path from BDR to Head of Community at Exit Five
(09:01) - – What “community” actually means (and what it definitely isn’t)
(13:46) - – Why most B2B communities fail before they ever get traction
(18:26) - – Community vs. content: what gets people in vs. what makes them stay
(23:01) - – Why Slack groups aren’t a strategy
(27:46) - – Treating community like a product, not a marketing channel
(35:02) - – The role of trust, curation, and saying no to the wrong people
(40:37) - – What community managers actually do behind the scenes
(47:32) - – How in-person events changed the Exit Five community
(53:42) - – The biggest lessons Matt’s learned after two years building Exit Five

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How B2B Marketers Are Actually Using AI at Work with Jess Lytle

Exit Five — Thu, 08 Jan 2026 01:00:00 -0800

#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet.

Timestamps

(00:00) - – Goals, manifestation, and reverse-engineering outcomes
(06:46) - – Meet Jess Lytle, Head of Marketing at Exit Five
(09:00) - – How Jess got hired at Exit Five (webinar → DMs → job)
(11:00) - – From demand gen to AI: early adoption, teaching, and Lovable
(16:30) - – Why AI feels different than traditional martech
(19:00) - – Content in 2026: originality, human insight, and AI distribution
(29:30) - – NotebookLM: real marketing workflows and internal use cases
(35:30) - – AI tools, team structure, and hybrid marketer roles
(46:10) - – Working at Exit Five, founder-led marketing, and brand bets

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Future of B2B Marketing with Kieran Flanagan

Exit Five — Mon, 05 Jan 2026 01:00:00 -0800

#318 | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. They break down how AI is reshaping B2B marketing workflows, content creation, and team structure, plus Kieran’s leadership philosophy for managing a 300+ person team while staying deeply involved in creative execution. This episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.

Timestamps

(00:00) - – Intro + why AI matters now
(05:00) - – Kieran’s career + the 2-year mission framework
(10:30) - – The grind, early-career advice, and earning your stripes
(13:00) - – Operator vs. manager + strong opinions in leadership
(21:00) - – Why collaborative brainstorms fail
(26:00) - – ChatGPT vs. Claude + how Kieran actually uses AI
(33:30) - – Where AI is taking B2B marketing (answers → actions)
(45:00) - – Picking a lane: technical vs. creative marketers
(52:30) - – The future CMO + agencies, in-person, and what still matters

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Master LinkedIn for B2B

Exit Five — Thu, 01 Jan 2026 01:00:00 -0800

#317 | Dave hosts a live session with Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Founder, CEO, Agorapulse), and Finn Thormeier (Founder, Project 33) to break down what’s working on LinkedIn right now. They discuss why LinkedIn is the most important channel for B2B, why social media is the best marketing channel available today, how founder-led and employee content drives growth, and what’s changed about how people use the platform over the last five years. The group also gets into LinkedIn’s thought leader ads, thoughts on measuring results when attribution is messy, and how to sell LinkedIn’s value to leadership and convince them to spend time there. It’s a look into how B2B teams can earn attention, build credibility, and make LinkedIn a massive growth channel in 2026.

Timestamps

(00:56) - – Why LinkedIn is still Dave’s favorite B2B channel
(05:33) - – Panel intros: Dasha, Finn, Emeric
(07:57) - – Why LinkedIn changed and why it matters now
(10:06) - – “Our buyers aren’t on LinkedIn” is mostly wrong
(12:58) - – Who should post: CEO, team, or company page
(17:19) - – Why promo posts flop (and why that’s okay)
(22:16) - – What to actually post when starting from zero
(38:27) - – Why thought leader ads outperform everything else

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How to Build a Brand People Pay Attention To

Exit Five — Mon, 29 Dec 2025 01:00:00 -0800

316 | In this episode, Dave breaks down how the best companies win by standing out through smart ideas, creative execution, and consistent attention. He pulls lessons from Drift, Savannah Bananas, and his own wins to show why ideas matter, why brand is a durable long-term advantage, and how strong content can still break through today. Plus: thoughts on AI slop, why LinkedIn can be a powerful channel when used well, leadership lessons from The Hard Thing About Hard Things, and rapid-fire listener questions on playbooks, thought leadership, and building something bigger than Exit Five.

Timestamps

(00:00) - – Why attention became a dirty word in marketing
(04:16) - – Personal update: hip surgery, burnout, and getting back in rhythm
(06:16) - – The LinkedIn algorithm isn’t broken. Your content probably is
(07:26) - – The big idea: attention is the real game in marketing
(08:46) - – Lessons from Savannah Bananas and stealing ideas outside B2B
(11:06) - – How Drift won by sucking the oxygen out of the market
(13:26) - – Scrappy attention plays: billboards, protests, and founder brand
(16:16) - – Why brand comes before product messaging
(20:37) - – Listener Qs: playbooks, AI slop, and building real leverage
(28:22) - – Final takeaway: stop being boring, earn attention first

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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How Marketing Teams Are Using AI to Drive Pipeline

Exit Five — Thu, 25 Dec 2025 01:00:00 -0800

315 | Jess Lytle (Head of Marketing at Exit Five) hosts a live roundtable with Morgan Cole (VP of Demand Gen at Red Canary), Lisa Cole (CMO at 2X), and Jean Cameron (Sr. Director of Field & Partner Marketing at Demandbase) on how B2B teams are using AI to drive pipeline and revenue. They share real examples of how marketers are identifying in-market buyers earlier, moving deals faster, replacing outdated lead scoring, and keeping marketing, sales, and ops aligned around revenue. The conversation goes deep on intent signals, buying groups, predictive analytics, brand vs demand, and what’s changing in the new era of pipeline accountability.

Timestamps

(00:00) - AI hype vs real revenue impact
(07:24) - Panel intros and GTM perspectives
(09:54) - The real pipeline problem: growth without more headcount
(12:24) - How teams use AI to identify in-market buyers earlier
(17:54) - Buying groups, not leads: why account signals matter
(21:54) - Predictive analytics, pipeline forecasting, and deal analysis
(28:44) - Why traditional lead scoring is breaking
(38:30) - How teams “swarm” accounts with marketing + sales
(44:50) - Brand and demand together: building future pipeline

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Write Great Marketing Copy (And Generate More Ideas, Faster)

Exit Five — Mon, 22 Dec 2025 01:00:00 -0800

314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave starts with the hook, why editing matters more than writing, and why most B2B marketing fails by trying to say too much. Dave also shares how podcasting shaped his thinking, why formatting is underrated, how he decides when something is “done,” and why shipping beats waiting for perfection. If you want to learn more behind Dave’s writing, creation, and marketing this episode is a great one for you; Dave shares a bunch of his behind the scenes style that he’s not shared on the podcast before.

What’s Your Process? is hosted by Dmitry Shamis—co-founder of OhSnap!, former Head of Brand and Creative at HubSpot, and one of the early pioneers of self-service brand systems for B2B tech. The show is an in-depth look at the processes behind top marketers, with past guests including Jess Cook, Ross Simmonds, Eddie Shleyner, Lashay Lewis, and Melissa Rosenthal.

Timestamps

(00:00) - – Why this conversation matters
(06:46) - – Dave’s background and path into marketing
(11:01) - – What Dave is world-class at (and why copy is the leverage)
(15:36) - – Why hooks come first and editing beats writing
(20:56) - – How podcasting sharpened Dave’s instincts
(26:26) - – Formatting, focus, and making writing easier to read
(33:37) - – Deciding when something is “done” and when to ship
(40:07) - – Why most B2B marketing fails by trying to say too much
(46:52) - – Raising the bar, big bets, and making hard leadership calls

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong

Exit Five — Thu, 18 Dec 2025 01:00:00 -0800

#313 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.

Timestamps

(00:00) - – Meet Udi and his path into marketing
(09:24) - – Early career lessons and building marketing from zero
(16:24) - – How Gong found product-market fit and nailed positioning early
(20:34) - – Courageous Marketing: why Udi wrote it and what it really means
(24:24) - – Brand first: personality, positioning, then visuals
(29:22) - – Campaigns that punched above their weight (billboards, experiments, perception hacks)
(36:12) - – Proving brand impact: soft ROI, pipeline, and exec buy-in
(48:42) - – The future: product-led marketing, AI, and courageous teams

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Do Better Email Marketing

Exit Five — Mon, 15 Dec 2025 01:00:00 -0800

#312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what’s actually working in email, SMS, and in-app messaging right now. They dig into AI’s impact on the inbox, how to sound human when everyone’s using the same tools, and why relevance beats volume. The group also breaks down how to personalize without being creepy, what to do with “lurkers” who never click but still convert, and how to build messaging that survives the AI slop era. It’s a sharp look at how B2B marketers can cut through the noise, earn attention, and actually get people to respond.

Timestamps

(00:17) - — Jess welcomes everyone
(03:38) - — Why email and messaging aren’t dead… bad messaging is
(07:06) - — How AI changed the inbox and why standing out is harder than ever
(07:42) - — Why human senders beat brand senders in email
(11:11) - — Writing emails like you were invited into someone’s personal space
(13:26) - — Balancing stakeholder requests vs. what your audience actually wants
(16:36) - — Real talk on AI personalization, enrichment, and where it actually works
(22:41) - — Subject lines, preview text, and how people really decide what to open
(24:16) - — Email stories and empathy-driven content that outperform
(30:11) - — SMS, in-app, and email orchestration: what to use when
(37:22) - — Measuring impact when email is assist, not hero
(45:22) - — The future: AI-driven workflows, data challenges, and what’s coming
(54:02) - — Favorite tools (Claude, NotebookLM, etc.) and how people use them

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Five Marketing Principles That Matter More Than AI

Exit Five — Thu, 11 Dec 2025 01:00:00 -0800

#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping the Exit Five team trip to Arizona, a big leadership update at the company, and covering five timeless marketing principles that matter more than ever (if you care about fighting AI slop). He also talks about recovering from hip surgery (everyone’s been asking how old he is), what he’s been reading, and a Thanksgiving food debate.

Timestamps

(00:00) - - Intro + the sunglasses bit
(05:16) - - Getting back into podcasting + November setup
(06:46) - - The 5 timeless marketing principles
(15:36) - - How to apply those principles in real marketing
(16:46) - - Exit Five team trip to Arizona
(18:36) - - Why in-person time matters
(22:22) - - Dave’s hip surgery and recovery
(24:52) - - What he read and watched in November
(28:22) - - The Thanksgiving overrated/underrated debate
(30:42) - - Big news: Dan promoted to CEO and what’s next for Exit Five

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to be Irreplaceable in B2B Marketing (with Josh Lowman)

Exit Five — Mon, 08 Dec 2025 01:00:00 -0800

#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer’s mind. They get into the four real paths to category leadership, the trap of “fake” category design, why vibe and soul still beat spreadsheets, and how personal development quietly powers great marketing. If you’re building a B2B brand and trying to stand out in a market that feels painfully same-same, this one hits exactly where you’re stuck.

Timestamps

(00:00) - – Dave’s Intro
(04:30) - – Why Category Creation Got So Noisy
(08:48) - – The Real Goal: Becoming Irreplaceable
(13:34) - – How Customers Actually Form Categories
(18:03) - – The Four Paths to Category Leadership
(24:21) - – The Trap of “Fake” Category Design
(30:04) - – Product Reality vs. Marketing Narrative
(36:34) - – Why Vibe, Soul, and Taste Still Win
(42:48) - – Community as a Differentiator
(47:25) - – Josh on Therapy, Mindset, and Creative Clarity
(53:17) - – Final Takeaways for B2B Marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)

Exit Five — Thu, 04 Dec 2025 01:00:00 -0800

#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to unpack the real patterns behind winning positioning from calling out competitors’ nonsense to teaching buyers what actually matters, avoiding category-creation traps, and fixing the sales messes that weak positioning creates. It’s sharp, funny, brutally honest, and basically a crash course in how to make your product unmistakably different in a market full of noise.

PS. Want to join us at Drive 2026?

Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Why Positioning Breaks
(04:28) - – Teaching Buyers to Spot Competitor BS
(07:56) - – Turning Differentiators into Real Value
(11:34) - – The Trap of Overthinking Categories
(15:21) - – Choosing Your Go-To-Market Before Your Positioning
(19:58) - – Building a Story Only You Can Tell
(24:26) - – When Great Storytelling Backfires
(29:55) - – Positioning Multi-Product Companies
(33:36) - – When and Why to Reposition
(37:24) - – Bringing It All Together in Sales

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)

Exit Five — Mon, 01 Dec 2025 01:00:00 -0800

#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they’re losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity.

PS. Want to join us at Drive 2026? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Dave’s Intro
(04:42) - – Jen’s Story & Why She’s Here
(07:32) - – The Real Enemy: Buyer Status Quo
(11:39) - – The Shiny Object Era
(15:39) - – How Status Quo Kills Deals
(23:09) - – The Close-Lost Audit
(30:32) - – The “We” Problem in Outbound
(33:17) - – The Raincoat Example & Messaging Shift

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Should You Invest in Community?

Exit Five — Thu, 27 Nov 2025 01:00:00 -0800

#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focused on community building. They cover how Exit Five grew 80 percent by operating more like a startup than a Slack group. Dave gets into the truth of building community, why most companies should not launch one, how to measure brand without losing your mind, and why AI has everyone simultaneously energized and spiraling.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

Exit Five — Mon, 24 Nov 2025 01:00:00 -0800

#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a leadership panel breaking down what’s working in B2B marketing. They get into events that reliably create pipeline, outbound that still converts, media plays LLMs keep citing, and the tactics they’ve stopped running (like generic webinars that no one shows up for).

Want to come to Drive next year? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Intro + Drive 2025 context
(03:55) - – Meet the speakers: Sylvia, Trinity, Natalie
(05:47) - – The one thing each leader refuses to give up
(05:58) - – How Capsule turns events into their #1 pipeline channel
(10:01) - – Why outbound still works (and how UserGems does it)
(14:54) - – How Kandji built a media property that LLMs actually cite
(19:20) - – Plays they stopped doing (blogs, generic content, virtual thought leadership)
(26:58) - – Playing offense: Shark Tank Day and GTM alignment
(32:22) - – Team wide alignment strategies that drive revenue

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

Exit Five — Thu, 20 Nov 2025 01:00:00 -0800

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn’t flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers.

Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Intro
(03:31) - – Why Influence Drives Modern B2B Buying
(06:26) - – What B2B Can Steal From B2C Playbooks
(09:21) - – The Creator Engine Framework
(12:38) - – Picking the Right Creators (Without Getting Burned)
(15:56) - – Building Campaigns That Don’t Feel Like Ads
(19:11) - – How to Measure Real Impact (Not Vanity Metrics)
(23:07) - – Running a 90-Day Pilot That Actually Works
(25:52) - – Scaling From One-Off Posts to a Full Program

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The B2B Buying Experience With AI: What Changes?

Exit Five — Mon, 17 Nov 2025 01:00:00 -0800

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.

Timestamps

(00:00) - – Intro + Dave Sets the Stage
(04:16) - – How AI Is Changing B2B Buying
(11:16) - – The Big Shift: Taste, Unscalable Work, and Distribution
(16:16) - – Getting Exec Buy-In for “Unmeasurable” Marketing
(20:16) - – Does the Funnel Still Matter?
(24:16) - – Dead Tactics: Gating, A/B Testing, Lead Score Theater
(30:22) - – AI That Actually Works (Real Use Cases)
(37:22) - – Team Size, Skills, and the New CMO
(43:22) - – Authenticity vs AI: Creative, Video, and Brand
(58:22) - – Content Attribution + Final Takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

Exit Five — Thu, 13 Nov 2025 01:00:00 -0800

#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the internet, shared a masterclass on storytelling, creativity, and writing marketing that actually connects—showing how to find great ideas, turn real stories into memorable campaigns, and make people feel something in the process.

Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Intro from Dave
(02:56) - – Harry’s background + Marketing Examples origin
(05:16) - – What makes good marketing storytelling
(08:36) - – How to find and collect great ideas
(13:01) - – The power of emotion in copy
(17:46) - – Why simple writing wins
(22:21) - – Turning real stories into campaigns
(28:37) - – The role of curiosity in great marketing
(33:22) - – How to write like you talk
(38:32) - – Examples of high-performing campaigns
(43:42) - – Q&A: writing habits, inspiration, and burnout

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

Exit Five — Mon, 10 Nov 2025 01:00:00 -0800

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.

Dave and Priscilla cover:

The path from communications to marketing leadership
Unique challenges of marketing a physical product in the B2B tech space
Building and scaling a global marketing team at a high-growth, remote-first company

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Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)

Exit Five — Thu, 06 Nov 2025 01:00:00 -0800

#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why outbound is actually working for them right now, and how events have become a huge part of their strategy. Plus, plenty of good banter along the way.

Watch this episode on YouTube on my channel: https://youtu.be/4tew-Q89Fms

Timestamps

(00:00) - — Intro & setup: Marketing’s back in the driver seat
(03:41) - — Work, life, and moving from Boston to Vermont
(07:16) - — Competitors, community, and the small-world CMO circle
(12:46) - — How Maura’s Salesforce roots shaped Qualified
(15:16) - — Working for a CEO who actually gets marketing
(19:16) - — Lessons from startup life & learning every part of marketing
(22:16) - — Building the right team and hiring people smarter than you
(29:16) - — Why product launches are the heartbeat of marketing
(43:22) - — Agentic marketing, events, and AI at Qualified
(55:22) - — The future of marketing and why it’s back on top

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What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)

Exit Five — Mon, 03 Nov 2025 01:00:00 -0800

#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by focusing on clarity, balance, and buyer context.

Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Intro from Dave
(03:01) - – What “message-market fit” actually means
(05:31) - – Why most B2B messaging misses
(09:36) - – The “meaning gap” and why it happens
(14:21) - – Balancing clarity, emotion, and differentiation
(19:46) - – How to simplify complex products
(26:02) - – Examples of messaging that actually resonates
(31:32) - – How to pressure-test your messaging
(37:47) - – Aligning teams around a clear message
(43:32) - – Turning insights into copy that converts
(48:42) - – Q&A: internal buy-in, testing, next steps

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GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners

Exit Five — Thu, 30 Oct 2025 01:00:00 -0700

#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM strategy. He shared a great session on building a repeatable GTM Operating System for sustainable growth, offering insight from 100 companies on what separates teams that scale from those that stall.

Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

(00:00) - – Intro from Dave
(03:16) - – Sangram’s background + setup
(05:16) - – What GTM really means
(12:11) - – The 3 stages of GTM maturity
(12:36) - – Why NRR is the key metric
(21:16) - – The “boring marketing” advantage
(27:22) - – How to say no and prioritize
(29:22) - – Why GTM alignment beats tactics
(33:22) - – Building your GTM Operating System
(35:42) - – Q&A: GTM alignment, discovery, growth

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I Answered 15 Questions About Work and Life from the Exit Five Team

Exit Five — Mon, 27 Oct 2025 01:00:00 -0700

#298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from the Exit Five team about work, life, marketing, and everything in between. We got into everything from my daily routine and how I think about LinkedIn, to the best career advice I’ve ever gotten, what I’m reading, and a few personal stories I’ve never shared before.

Watch this episode on YouTube on my channel: https://www.youtube.com/watch?v=EyagkJf6xHw&t=508s

Timestamps

(00:00) - – Intro
(03:16) - – What’s your LinkedIn content creation process?
(06:01) - – How often do you check Slack and email?
(07:01) - – What are you reading or listening to right now?
(10:31) - – What does a perfect day look like for you?
(12:31) - – Tell your life story in four minutes.
(13:16) - – If you could gain any quality or ability, what would it be?
(17:16) - – What’s your most embarrassing work moment?
(19:22) - – What’s your favorite all-time book and why?
(20:22) - – What’s the best career advice you’ve ever received?
(22:42) - – What motivates you when you’re feeling unmotivated?
(23:47) - – If you could transform into any animal, what would you choose?
(24:22) - – What are your biggest pet peeves?
(26:12) - – Which team member would you swap lives with for a day?
(27:22) - – What’s your go-to karaoke song?
(27:57) - – If you weren’t running Exit Five, what job would you have?
(29:37) - – Wrap-up & closing

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast

Exit Five — Thu, 23 Oct 2025 01:00:00 -0700

#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game.

Timestamps

(00:00) - – Intro
(04:16) - – Kelly’s path from Hong Kong to Boston
(07:16) - – Joining Goldcast and the PLG pivot
(10:16) - – Moving from growth marketer to CMO
(13:16) - – The role of mentors in her career
(21:16) - – Questions to ask before taking a CMO role
(28:22) - – Inside Goldcast’s marketing org structure
(34:22) - – How Kelly measures brand and mindshare
(41:22) - – Why the BDR team reports to marketing
(47:22) - – The link between brand, content, and pipeline
(52:22) - – Leading with vulnerability and the “long game”

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Live from LGA my NYC Recap

Exit Five — Mon, 20 Oct 2025 11:15:33 -0700

Hey it's me live from the airport, LGA to be exact. Sorry for the poor audio, my AirPods make it way worse than just talking into the phone, now I know. But we cleaned it up a bit. Recapping our NYC event if you missed it, talking about the ROI of hanging out in person and what's next.

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Mastering Messaging, Copy, and Clarity with Emma Stratton

Exit Five — Mon, 20 Oct 2025 01:00:00 -0700

#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma’s worked with hundreds of teams to cut through vague, abstract copy and turn it into language buyers instantly get.

Dave and Emma cover:

How to go from vague to punchy using specificity and buyer empathy
Why most B2B messaging blends into the “sea of sameness” (and how to stand out)
How customer research and real conversations create message–market fit

They wrap with a candid chat on journaling, focus, and how managing your mental energy can make you a better marketer and human.

Timestamps

(00:00) - – Intro to Emma
(05:21) - – What makes B2B messaging actually good
(09:03) - – Common messaging mistakes (and why “clarity > clever”)
(12:01) - – Positioning vs. messaging: what’s the difference?
(16:14) - – Why it’s hard to name great B2B marketing examples
(18:38) - – How to sharpen weak messaging and fix vague positioning statements
(21:46) - – Simplifying complex products without dumbing it down
(24:56) - – How to write for buyers (not just execs)
(29:34) - – Using customer interviews and research to build strong messaging
(34:12) - – Standing out in a crowded, buzzword-filled market
(36:56) - – How storytelling fits into B2B messaging
(40:02) - – Messaging advice for early-stage founders and startups
(43:17) - – How often should you revisit and update messaging?
(45:27) - – Productivity, managing your energy, and staying focused
(48:42) - – Journaling, mindfulness, and being intentional with your time
(52:37) - – Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon

Exit Five — Thu, 16 Oct 2025 01:00:00 -0700

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive

Timestamps

(00:00) - – Intro
(03:16) - – Why events are making a comeback in B2B marketing
(07:16) - – What Drive is and how it started
(12:16) - – Why every event should start with the landing page
(15:16) - – Lessons from year one and how feedback shaped Drive 2025
(20:16) - – Treating events like products, not projects
(22:16) - – Building connection through “third spaces” and excursions
(27:16) - – Why community is the real ROI of in-person events
(33:22) - – The biggest Drive mishap (and what it taught us)
(38:22) - – Post-event strategy: why the event isn’t over when it ends
(48:22) - – Favorite moments, lessons, and shoutouts from Drive 2025

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Email vs. Real Mail

Exit Five — Wed, 15 Oct 2025 09:10:54 -0700

#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer.

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Traveling and The ROI of Events

Exit Five — Tue, 14 Oct 2025 10:35:46 -0700

#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office work, and other ramblings.

*If you listened to this: DM me on LinkedIn or email dave@exitifve.com - tell me what you want me to cover on this podcast as it relates to marketing, business, or life.

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Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Beyond Copy: How To Use AI to Build GTM Systems That Scale

Exit Five — Mon, 13 Oct 2025 01:00:00 -0700

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.

Dave, Dan, and Eoin cover:

How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows

Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.

Timestamps

(00:00) - – Intro
(03:16) - – The gap between AI hype and real execution
(07:16) - – Dan’s background and how GTM Engineering came to life
(10:16) - – Building repeatable webinar systems with Clay
(14:16) - – How to scale content and events without burning bandwidth
(19:16) - – Eoin’s content creation workflow using AirOps
(24:16) - – Turning sales transcripts into actionable GTM insights
(34:22) - – Using Zapier Agents to automate product marketing tasks
(42:22) - – Refreshing SEO content with AI for better performance
(50:22) - – Where AI fits in your team and how to start small

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
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Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2

Exit Five — Thu, 09 Oct 2025 01:00:00 -0700

#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world.

Dave and Sydney cover:

How to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purpose
A smarter way to measure event ROI with Sydney’s “Revenue in the Room” approach
How AI is transforming the buyer journey and reshaping what modern marketing teams look like

An episode that will leave you rethinking your marketing strategy, from the events you run to the org you build.

Timestamps

(00:00) - – Intro
(04:16) - – The return of in-person events
(07:16) - – Building community through smarter event design
(09:16) - – Inside G2’s “AI in Action” roadshow
(12:16) - – The “Think, Feel, Do” event framework
(15:16) - – Why details make or break events
(18:16) - – Measuring success with “Revenue in the Room”
(21:16) - – Post-event follow-up that drives results
(28:22) - – How AI is reshaping the buyer journey
(44:22) - – Rethinking marketing orgs for the AI era

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

Exit Five — Mon, 06 Oct 2025 01:00:00 -0700

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting.

Dave and the panel cover:

The most overhyped AI use cases in B2B marketing (and where human nuance still wins)
Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-driven
How CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coaching

Whether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.

Timestamps

(00:00) - – Intro
(04:16) - – Meet the panel: SOCi, Knak, Bitly
(08:16) - – Has AI met or missed expectations?
(13:01) - – The most overhyped AI use cases
(16:16) - – Why human nuance still matters in personalization
(21:16) - – The imposter syndrome of AI adoption
(24:16) - – The power of AI with memory
(26:56) - – Best AI use cases from the panel
(32:22) - – Scaling global localization with AI
(35:22) - – Training brand teams to be more data-driven
(39:22) - – How CMOs personally use AI in their workflow
(43:22) - – Using AI as a strategic thought partner
(47:22) - – Coaching teams with AI feedback loops
(49:22) - – The frustrations of iteration and tool updates
(53:22) - – Is leadership pushing AI adoption?
(57:22) - – Budgeting and building a modern AI-enabled tech stack
(01:00:22) - – Final takeaways and closing

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

Exit Five — Thu, 02 Oct 2025 01:00:00 -0700

#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.

Matt and Amrita cover:

Why offline ads like billboards and transit campaigns are making a comeback in B2B marketing
How creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaigns
What B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketing

Whether you’re running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.

Timestamps

(00:00) - – Intro
(04:16) - – Amrita’s background and career journey
(05:36) - – Why Float invested in offline ads
(07:16) - – Launching their first billboard campaign
(09:16) - – Taking bold risks with creative
(11:16) - – Human-centered messaging vs. product copy
(13:16) - – Expanding into buses, subways, and airports
(16:16) - – Testing (or not testing) creative concepts
(17:16) - – What brand recall really means in B2B
(19:16) - – Measuring lift from offline campaigns
(23:22) - – Balancing brand vs. performance spend
(25:22) - – Lessons from consumer marketing in B2B
(27:22) - – How they chose cities and placements
(30:22) - – Budget breakdown and allocation
(34:22) - – Tracking TV ad performance
(36:22) - – How long to run campaigns for impact
(37:22) - – Advice for marketers considering offline ads
(39:22) - – Closing thoughts and takeaways

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How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

Exit Five — Mon, 29 Sep 2025 01:00:00 -0700

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.

Dave and Kevin cover:

How to be a good marketer even when you're not the Subject Matter Expert
Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
B2B influencer marketing plays that work

Timestamps

(00:00) - - Intro to Kevin
(07:25) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
(10:03) - - Why You Should Stay Close to Your Customer
(17:22) - - How to Manage a Marketing Team with Limited Resources
(19:41) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
(25:45) - - Signups and Demos Boost From LinkedIn
(26:51) - - How to Attribute ROI in Multi-Platform Marketing
(31:01) - - Creating Authentic and Valuable Content
(35:40) - - Generating Pipeline with Economic Buyer Signals
(37:21) - - Increasing Digital Touchpoints
(41:19) - - How To Maximize Actionability, Volume, and Conversion Rate
(43:05) - - LinkedIn Measurement

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How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

Exit Five — Thu, 25 Sep 2025 01:00:00 -0700

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.

Dave and Pranav cover:

How to translate your company narrative into concrete marketing campaigns and creative hooks across channels
Why creative output (not measurement) is the biggest bottleneck for most B2B marketing teams today
The frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after month

You can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.

Timestamps

(00:00) - – Intro and audience roll call
(06:16) - – Why narratives often get stuck in a Google Doc
(09:16) - – Foundational docs you need before creating campaigns
(14:16) - – Category entry points and jobs-to-be-done explained
(18:16) - – How to feed company inputs into AI tools
(24:16) - – Generating ad campaign ideas with real examples
(26:16) - – Using analogies (like basketball) to explain complex concepts
(30:22) - – Where AI falls short (and why human judgment matters)
(33:22) - – Mining sales call transcripts for campaign hooks
(37:22) - – Turning customer objections into marketing messages
(41:22) - – Repurposing podcasts, presentations, and blog posts into new formats
(45:22) - – Systemizing idea generation for repeatable output
(49:22) - – Closing thoughts and audience Q&A

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island

Exit Five — Mon, 22 Sep 2025 01:00:00 -0700

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."

Dave and Ari Cover:

The key differences between category creation and strategic positioning, and why it matters for B2B marketers
The steps to building a brand story that resonates with both your internal team and your target audience
How focusing on the last 20% of branding efforts can elevate your company above the competition

Timestamps

(00:00) - - Intro to Ari
(05:40) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding
(09:49) - - SEO Strategy vs Branding
(15:16) - - How Brand is an Art and a Science
(20:31) - - Challenges in Cybersecurity Branding
(22:15) - - Early Stage Marketing
(30:16) - - Cognitive Behavioral Branding
(35:25) - - How Ari Manages Projects with the Brand Team
(37:35) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy
(41:53) - - What Founders Really Want to Do
(46:59) - - Balancing the Day-to-Day with Visionary Goals

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

Exit Five — Thu, 18 Sep 2025 01:00:00 -0700

#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

How AI is reshaping marketing roles and enabling smaller, more efficient teams
Strategies for internal marketing that align and energize cross-functional teams
Product launches and creative campaigns for brand-driven growth

Timestamps

(00:00) - - Intro to Sylvia
(06:04) - - From Marketing Hire to CMO
(10:49) - - Understanding Equity and Financial Outcomes
(13:31) - - Wealth and Career Growth
(16:11) - - Why It’s Important to Have a Clear Career Narrative
(21:03) - - Mastering Storytelling in Team Meetings
(24:21) - - How to Engage Your Team
(24:57) - - Leveraging Feedback Loops to Build a Successful Team
(31:34) - - AI Is Enabling Smaller, More Efficient Teams
(35:17) - - AI’s Impact on Marketing
(38:17) - - How Kandji Is Expanding Their Team
(41:08) - - Achieving 10x Growth Through Product-Led Strategies
(44:48) - - Leveraging Competitor and Apple-Specific Keywords
(48:12) - - Minimizing Hiring Risk: Test Roles First

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter

Exit Five — Mon, 15 Sep 2025 01:00:00 -0700

#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions.

Matt and Haley cover:

Why CRO isn’t just A/B testing, and how research should guide every optimization effort
How to approach CRO when you don’t have massive website traffic, including scrappy testing methods and tools
The role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)

By the end, you’ll have a clearer picture of how to approach CRO as a system, not just a set of tests.

Timestamps

(00:00) - – Intro
(03:16) - – Who is Haley Carpenter
(04:16) - – What CRO really means
(07:16) - – Research vs. testing explained
(11:16) - – Where to start CRO on a website
(14:16) - – Testing with limited traffic
(18:16) - – Using data for smarter decisions
(21:16) - – Building a culture of testing
(25:16) - – How to report CRO results
(30:16) - – Scrappy tools: Clarity & Hotjar
(35:22) - – What B2B can learn from DTC
(39:22) - – Why messaging matters more than features
(43:22) - – The power of social proof
(49:22) - – Common blockers to CRO success
(51:22) - – A surprising test result (+7% sales)
(53:22) - – Vanity metrics vs. real business outcomes
(57:22) - – Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

Exit Five — Thu, 11 Sep 2025 01:00:00 -0700

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.

Dave and Chris also cover:

The future of GTM and the evolving role of the CMO
Why sustainable growth is the only path forward
The transformative role AI will play in B2B marketing

Timestamps

(00:53) - - Intro to Chris Walker
(04:56) - - Managing different perspectives on social media
(09:28) - - The ROI of podcasts and social media engagement
(14:51) - - Why real-time feedback loops are valuable
(20:26) - - Shifting from "growth at all costs" to sustainable growth
(26:16) - - Rethinking marketing measurement and ROI
(33:32) - - Splitting marketing teams: strategy vs. pipeline creation
(40:37) - - How AI is reshaping B2B marketing teams
(48:42) - - Chris’s approach to creativity and focus
(53:27) - - Predictions for the future of B2B marketing
(55:05) - - Outro

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

Exit Five — Mon, 08 Sep 2025 01:00:00 -0700

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.

Dave and Gurdeep cover:

The role of Demand Gen in 2025 (and what's changed)
Why Brand and Reputation should be prioritized over Lead Generation
Proven strategies to create urgency and close sales deals in enterprise markets
A glimpse into ContentStack’s team structure and how they plan for growth

Timestamps

(00:00) - - Intro to Gurdeep
(07:58) - - Brand and Audience Marketing
(09:10) - - How the Role of Demand Gen is Changing
(13:20) - - Brand and Reputation > Lead Generation
(18:10) - - How Contentstack is Doing Demand Gen
(20:48) - - How to Create Urgency to Win Sales Deals
(22:29) - - Making a Good Offer in B2B Marketing
(23:45) - - Why Being Bold and Taking Risks is Important in Marketing
(29:25) - - Selling Your Vision to Leadership
(32:06) - - How Contentstack Has Over 10,000 Global ICP Accounts
(36:49) - - Team Structure at Contentstack
(41:47) - - Running Marketing and Operating a High-Performing Team
(44:03) - - Setting Effective Annual Plans
(46:18) - - AI’s Role in Marketing
(49:52) - - Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt

Exit Five — Thu, 04 Sep 2025 01:00:00 -0700

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.

This recording is from a discussion Dave and Holly did with the AI Marketing Alliance --> https://www.aimarketingalliance.com/

Dave and Holly cover:

Why video hits differently in B2B and how to make yours stand out without blowing your budget
How AI is reshaping the content production cycle and freeing up marketers to focus on storytelling
Why early adoption matters, and how small teams can use AI to punch above their weight

You can expect a candid, practical conversation about how to scale content, stay relevant, and make the most of AI.

Timestamps

(00:00) - – Intro
(02:34) - – Why this conversation matters
(03:51) - – AI is making marketing exciting again
(05:00) - – Dave’s early bet on video
(07:00) - – How LinkedIn video exploded
(08:17) - – ROI vs. brand building
(09:32) - – From connection to conversion
(11:17) - – Why video feels more human
(13:23) - – “Maybe your videos suck”
(15:29) - – The problem with corporate videos
(17:17) - – The value of repetition and reps
(19:41) - – How AI speeds up content cycles
(21:58) - – Real AI tools Dave is using
(23:35) - – Decks, data, and automation
(26:00) - – Why creativity still wins
(28:22) - – The return of the creative CMO
(31:42) - – Personalized content at scale
(33:41) - – AI vs. in-person experiences
(36:23) - – Do audiences care if it’s AI?
(39:09) - – What makes an AI video work
(41:46) - – Using AI to test and scale video
(44:27) - – What small teams should do first
(48:05) - – Final advice: be an early adopter

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How B2B Marketers Are Actually Using AI for Content

Exit Five — Mon, 01 Sep 2025 01:00:00 -0700

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.

Here’s what you’ll hear:

Jillian Hoefer’s “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadership
Jake Heap’s workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D brand characters in minutes
Jessica Lytle’s no-code ROI calculator built in Lovable that sales reps now run live on calls to build business cases
Ugi Djuric’s high-volume content engine that scrapes industry news and sales call transcripts, then uses AI to summarize, generate content ideas, and even score leads
Anton Ruis’ AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personas

It’s part workshop, part competition, and packed with creative, tactical ways to put AI to work in B2B marketing today.

Timestamps

(00:00) - – Dave kicks off in a tux
(03:51) - – Record-breaking registrations
(04:29) - – Meet the judges: Benny & Jess
(09:17) - – Jillian’s “victim of repurposing” intro
(09:57) - – Building a “content concierge” GPT from research data
(11:21) - – Injecting stats + quotes into blogs and decks
(15:17) - – How one report fueled 9+ months of content
(20:17) - – Jake on bringing AI into marketing ops
(21:40) - – Turning a mascot into a 3D character with Meshy
(22:25) - – Animating it in VEO 3 (no designer needed)
(25:40) - – Cutting animation time from weeks to minutes
(31:00) - – Jessica builds a no-code ROI calculator in Lovable
(34:09) - – AEs use it live on sales calls
(34:53) - – Adding benchmarks + transparency to ROI math
(42:11) - – Ugi’s AI engine scrapes + summarizes industry news
(44:28) - – Training custom GPTs on expert insights
(51:08) - – Anton’s real-time buyer briefs from economic data
(53:43) - – Tailoring briefs for CROs, enablement, PMMs
(57:27) - – Judges crown the winning use case + Dave’s wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

Exit Five — Thu, 28 Aug 2025 01:00:00 -0700

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500.

Dave, Emma, and Kristine cover:

How Canva balances brand-building with pipeline accountability, and why they view brand investment as long-term growth.
The playbook Canva uses to turn bottom-up adoption into enterprise deals, including how product signals guide upsell and expansion.
How their team structure, data science investments, and creative bets (like the Love Your Work campaign) work together to scale B2B marketing without losing Canva’s approachable brand identity.

This episode offers a practical look at how one of the world’s most recognizable platforms approaches B2B growth.

Timestamps

(00:00) - – Intro
(04:16) - – Canva’s marketing org structure
(07:16) - – Blurring B2B and B2C
(12:16) - – How Canva measures marketing impact
(17:16) - – Turning free users into enterprise deals
(22:16) - – Data science’s role in marketing
(25:16) - – Balancing brand bets with ROI
(31:22) - – Inside the “Love Your Work” campaign
(38:22) - – How Canva executes large campaigns
(42:22) - – Building enterprise credibility and trust
(45:22) - – FedEx case study on brand governance
(49:22) - – Lessons from Google and Meta
(53:22) - – Why creativity is a marketing superpower
(55:22) - – Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan

Exit Five — Mon, 25 Aug 2025 01:00:00 -0700

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s bringing that experience into the fast-changing world of AI.

Dave and Kady cover:

How to evolve as a CMO across industries, personas, and business models
The three core systems CMOs need to scale teams and drive alignment
How AI is reshaping marketing roles, workflows, and the skills future CMOs will need

You’ll walk away with lessons you can apply to your own career, no matter what market or role you’re in.

Timestamps

(00:00) - – Intro
(03:31) - – From engineer to reluctant marketer
(06:05) - – Gaming years and “coolest mom” cred
(08:20) - – The story behind You.com’s domain
(09:59) - – Why she jumped into AI
(12:28) - – Reinventing yourself as a CMO
(14:28) - – Fundamentals that never change in marketing
(16:41) - – Aligning marketing with company strategy
(19:52) - – Pivoting the ICP at Lightspeed
(22:54) - – Lessons on cross-functional alignment
(25:36) - – Letting go to grow as a leader
(28:21) - – Systems every CMO should set up
(34:42) - – Why no single playbook works
(36:23) - – How AI is reshaping marketing roles
(51:03) - – Building an AI-first marketing org and closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

Exit Five — Thu, 21 Aug 2025 01:00:00 -0700

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.

Dave and Brad cover:

Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers
How to turn everyday founder communications into high-impact LinkedIn content
The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing

If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.

Timestamps

(00:00) - – Intro
(04:16) - – Early days of LinkedIn
(09:46) - – Building Drift with founder brand
(15:46) - – Why every founder needs LinkedIn
(19:46) - – The hidden ROI of posting
(27:52) - – Dave’s personal posting system
(31:22) - – How to never run out of content
(35:22) - – Unexpected benefits of being visible
(39:52) - – Is it too late to start?
(42:52) - – Who inspires Dave today
(45:07) - – What’s next for Exit Five
(46:52) - – Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

Exit Five — Mon, 18 Aug 2025 01:00:00 -0700

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

How to build alignment between sales, marketing, and ops
Why early-stage companies must align operational complexity with their growth maturity
How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

(00:00) - - Intro to Sean
(07:39) - - Going From Founder Led Sales to Having A Professional GTM
(10:20) - - How Ops Bridges Business Goals
(14:10) - - How To Align Sales, Marketing, and Operations
(18:19) - - Why You Need A Clear Marketing Strategy
(20:45) - - How To Build A Partnership Between Marketing and Operations
(27:09) - - Guidelines for long term vs short term budgeting and planning
(32:18) - - Marketing’s Role At The Bottom Of The Funnel
(37:13) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
(41:05) - - Do Engaged Accounts Measure The Success Of Marketing?
(42:55) - - Sean’s Podcast ROI
(45:11) - - AI Use Cases In Ops
(50:13) - - How To Hire A Good Ops Person
(53:41) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks

Exit Five — Thu, 14 Aug 2025 01:00:00 -0700

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent.

Matt and Rachel cover:

How to build a recognition strategy that actually improves retention (without needing a big budget or fancy platform)
Why employee motivation dips during times of stress, layoffs, or AI disruption and what great leaders do differently
The role of marketing in internal culture: from branding the program to building peer-driven engagement

Whether you’re managing a small team or leading an entire department, this episode is packed with practical insights to help you build a culture where marketers feel valued, motivated, and ready to stay.

Timestamps

(00:00) - – Intro
(04:16) - – Rachel’s background and leadership lens
(06:46) - – What actually makes a recognition program work
(09:16) - – How marketing supports internal culture building
(12:16) - – Recognition during org changes, stress, and funding rounds
(15:16) - – The impact of AI on morale and motivation
(18:46) - – What happens when recognition disappears
(20:46) - – The “10 minutes by Friday” habit
(23:16) - – Easy, no-budget ways to recognize team members
(26:16) - – Performance-driven vs. values-driven recognition
(30:52) - – Monetary vs. non-monetary rewards (and what people really want)
(34:22) - – Recognition vs. pay raises: what the data says
(38:22) - – Why people leave even when they’re paid well
(42:22) - – How to ask for (and give) better feedback
(47:22) - – Using AI to create space for strategic work
(54:22) - – Final thoughts on leadership, retention, and culture

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri

Exit Five — Mon, 11 Aug 2025 01:00:00 -0700

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keynote, a boardroom pitch, or a weekly team update.

Matt and Vincent cover:

The 4-part framework behind talks that stick: Tension, Trust, Teaching, Takeaway
How to pick the right topic for your talk (and avoid cramming in too much)
Why authenticity and simplicity matter more than slide design, and how to keep your delivery grounded and effective

Whether you’re prepping for Inbound, Exit Five’s Drive, or just your next big internal presentation, this episode will help you nail the structure and mindset behind a talk that resonates.

Timestamps

(00:00) - - Intro
(03:26) - - Vincent’s unusual path to speaking coach
(07:16) - - Why marketers need this framework (not just keynote speakers)
(09:56) - - The first step: pick one real person you want to help
(13:06) - - How to narrow your talk down from too many ideas
(16:16) - - The 4-part structure: Tension, Trust, Teaching, Takeaway
(19:06) - - Why your talk should start with a problem (not your points)
(20:41) - - How to build trust by showing vulnerability
(23:46) - - The 3 Cs: Catchy one-liner, Creative analogy, Concrete example
(30:22) - - How to make your points memorable (and not Googleable)
(33:27) - - Why authenticity beats sounding “smart”
(35:37) - - What a strong closing takeaway looks like
(38:52) - - When (and how) to start practicing your delivery
(40:07) - - Why you should build your talk before your deck
(42:32) - - How many slides is too many?
(46:22) - - Connecting without slides: lessons from the pulpit
(48:37) - - Final advice for marketers prepping talks this fall

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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025

Exit Five — Thu, 07 Aug 2025 01:00:00 -0700

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it.

Dave and the crew cover:

The core difference between RevOps and GTM engineering (and why the latter is more focused on building than just integrating)
Real GTM engineering use cases, from AI-powered sales tools to mid-funnel campaigns that go way beyond ebooks
How GTM engineers are driving higher revenue per employee and why this role should be one of your first five marketing hires

Whether you’re hiring or just GTM-curious, you’ll leave this episode with a clear definition of the role, real-world examples, and tactical ways GTM engineers drive impact.

Timestamps

(00:00) - – Intro
(04:01) - – Why this topic resonated with 1,200+ registrants
(06:16) - – What even is **GTM engineering?
(08:31) - – GTM engineering vs. RevOps vs. Marketing Ops
(11:46) - – How AI is driving this role forward
(14:56) - – Real examples: ABM campaigns, mid-funnel tools, sales call analysis
(20:06) - – Tools GTM engineers are using today (Clay, Unify, GPTs)
(23:31) - – Role of GTM engineering in revenue per employee
(27:46) - – How GTM engineers enable sales + reduce headcount
(31:32) - – What Dan actually does all day as a GTM engineer
(36:22) - – Custom GPTs for sales and marketing teams
(39:37) - – What MCP servers are (and why they matter)
(44:07) - – Claude, Gamma, and AI-powered content systems
(46:52) - – Why this isn’t just PLG (or ABM, or RevOps)
(50:42) - – When to hire a GTM engineer
(53:22) - – Big feelings about the role (and why they exist)
(55:32) - – Closing thoughts + what to take away

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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao

Exit Five — Mon, 04 Aug 2025 01:00:00 -0700

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to reach modern B2B buyers.

Dave and Holly cover:

The 4 channels her lean team is betting on to drive enterprise pipeline (and what’s not working anymore)
How B2B marketers are using AI video for event marketing, sales enablement, onboarding, and beyond
Why SEO is falling short and how HeyGen is shifting focus to webinars, events, and YouTube instead

If you’re figuring out how to use AI in your marketing or just trying to do more with less, this one’s full of practical ideas to help you think differently about team structure, channels, and strategy.

Timestamps

(00:00) - – Intro
(04:16) - – Holly’s nonlinear path to marketing
(07:16) - – Getting started in marketing ops
(09:16) - – Why she joined an AI startup
(11:16) - – How HeyGen’s marketing org works
(14:16) - – PLG vs SLG: Key differences
(16:16) - – The 4 channels driving pipeline
(18:16) - – What’s working: Events + webinars
(20:16) - – Booth strategy that stands out
(24:22) - – Brand vs demand events
(26:22) - – Building community and user events
(27:52) - – SEO is declining. Now what?
(30:22) - – Running marketing in 2-month sprints
(33:22) - – Aligning product and marketing cadence
(35:22) - – Her daily AI tools
(36:52) - – ChatGPT vs Gemini workflows
(38:22) - – Real AI video use cases
(40:22) - – Personalized event promos with avatars
(41:22) - – Support, training, and onboarding videos
(42:22) - – Fortune telling and music videos?!
(43:22) - – Why AI won’t replace marketers

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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț

Exit Five — Thu, 31 Jul 2025 01:00:00 -0700

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world.

Dave and Andrei cover:

Why branded search volume is now a top indicator of visibility in AI-generated results (and how to grow it)
The new playbook for SEO in 2025, including what metrics to track beyond traffic and backlinks
Actionable tactics to get your brand mentioned by AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews

Whether you’re a marketing leader or an SEO newbie, this episode will help you rethink your approach to content, attribution, and brand in the AI era.

Timestamps

(00:00) - – Intro
(03:16) - – Why this was Exit Five’s most-registered webinar ever
(05:36) - – Meet Andrei from Ahrefs
(07:16) - – Is SEO dead? Not quite, but it’s harder than ever
(08:56) - – AI traffic is growing fast (63% of sites already see it)
(09:46) - – Why brand is your best SEO defense
(12:16) - – How Google measures brand impact (keywords, mentions, clicks)
(15:16) - – Calculating content ROI with traffic value
(17:46) - – Why branded search volume predicts AI visibility
(21:46) - – How to track brand mentions in ChatGPT, Perplexity & AI Overviews
(24:46) - – AI traffic = fewer clicks, better leads
(29:22) - – How to improve your visibility in AI-generated answers
(36:22) - – Why backlinks matter less and PR matters more
(43:22) - – New rules for writing content LLMs can surface
(52:22) - – Final takeaways: metrics to watch and content to prioritize

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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio

Exit Five — Mon, 28 Jul 2025 01:00:00 -0700

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.

Matt and Sara cover:

What it really looks like to run full-stack B2B marketing without a team
How to scale content and campaigns using AI (while keeping your voice)
Why outbound should roll up to marketing and how to build campaigns that aren’t ignored

You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.

Timestamps

(00:00) - – Intro and Sara’s role at Stryber
(04:36) - – What full-stack marketing looks like for a solo marketer
(06:26) - – Why generalist marketers are thriving right now
(08:56) - – Using AI to speed up execution (without losing strategy)
(10:46) - – How Sara manages freelancers and internal resources
(13:01) - – Taking ownership of outbound as a marketer
(15:16) - – Why cold outreach is failing and what works better
(17:56) - – How she uses AI to write, edit, and shape short-form content
(20:16) - – Voice note workflows and turning them into posts
(22:16) - – Strategic planning and vertical-based positioning
(27:27) - – The future of content marketing and newsletter cadence
(31:22) - – Why people connect with creators more than brands
(34:04) - – How Sara built a trusted, high-engagement personal brand
(39:37) - – Turning sponsored content into actual demand
(45:52) - – Final advice for solo marketers and closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro

Exit Five — Thu, 24 Jul 2025 01:00:00 -0700

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster.

Matt and Jennifer cover:

How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intel
Practical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-market
How to coach marketers to use AI responsibly, and why curiosity and judgment matter more than ever

It’s a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.

Timestamps

(00:00) - – Intro
(03:19) - – What product marketing owns today
(07:06) - – Launch and learn vs launch and leave
(08:16) - – How PMM drives company strategy
(11:41) - – Aligning teams around growth levers
(15:16) - – Gathering customer and market intel
(19:21) - – Quick, AI-powered research tactics
(21:01) - – Sharing insights across the org
(24:32) - – Real examples of AI in use
(27:52) - – Eliminating freelancer spend with AI
(29:32) - – What to feed AI to get results
(32:22) - – Coaching teams to use AI well
(35:52) - – Weekly AI spotlights and team habits
(38:07) - – Building a team-wide AI culture
(41:37) - – Setting realistic AI expectations
(45:22) - – Example prompts and experiments
(47:39) - – The role of community and mentorship
(53:52) - – Final thoughts and wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook

Exit Five — Mon, 21 Jul 2025 01:00:00 -0700

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing.

Jess and Matt cover:

How content marketers can transition into marketing leadership and what gaps to prepare for
The strategy behind building a brand that stands out in B2B (and why Vector leans into being “a little unhinged”)
How Jess built her first marketing budget from scratch and sold it in using storytelling, not spreadsheets

You’ll walk away with tactical insights on running a modern B2B marketing org, from content and brand to budgeting and team structure.

Timestamps

(01:00) - – Jess’s B2C roots at McDonald’s and Kellogg
(05:16) - – Jumping into B2B and growing through content
(07:01) - – Why she moved from Head of Content to Head of Marketing
(09:36) - – Hiring product marketing first (and why it matters)
(13:46) - – How Vector built a bold B2B brand with personality
(17:46) - – What Jess looked for in her first marketing hire
(21:06) - – Building and pitching her first full marketing budget
(26:31) - – Creating a 30/60/90 plan that actually drives buy-in
(28:01) - – Category content, SEO, and early wins with AI
(31:52) - – The podcast pivot: ditching “Funnel Cake” for something better
(35:32) - – How she knew Vector was the right fit
(39:12) - – Going all-in on YouTube and video-first strategy
(43:22) - – Short-form content, brand building, and trust
(45:52) - – Biggest lesson: balance long-term planning with quick wins
(50:22) - – Leading with action and setting the tone as a new marketing leader
(52:22) - – How Jess communicates vision and builds internal alignment
(55:52) - – Wrap-up and final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand

Exit Five — Thu, 17 Jul 2025 01:00:00 -0700

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.

Matt and Sandra cover:

How non-SaaS teams drive growth without demos, PLG, or huge lead volume
Why events, word of mouth, and referrals often outperform funnels in these orgs
Tactical ideas for gifting, partnerships, and pipeline-building on a lean budget

Whether you work in SaaS or not, you’ll walk away with creative, scrappy strategies to build trust and drive results in B2B.

Timestamps

(00:00) - – Intro
(03:46) - – Why Exit Five launched the Non-SaaS group
(09:06) - – What makes non-SaaS marketing different
(12:26) - – Budgets, sales cycles, and team structure
(17:16) - – Why brand and trust matter more
(19:26) - – Events > funnels in non-SaaS
(28:12) - – How to build brand on a budget
(33:42) - – Word-of-mouth and referral tactics
(38:22) - – Gifting and relationship-driven growth
(44:22) - – Scrappy, creative plays that actually work
(49:52) - – What’s next for the Non-SaaS community

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team

Exit Five — Mon, 14 Jul 2025 01:00:00 -0700

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.

Dave, Ashley, and Molly cover:

The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read)
How to balance transparency with clarity and avoid information overload across Slack, Loom, and Confluence
Tactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busywork

You’ll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom).

Timestamps

(00:00) - – Intro
(04:16) - – Why marketers showed up live: too many meetings, too little output
(07:16) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian
(09:46) - – What “Team Anywhere” means at Atlassian
(11:46) - – The difference between information sharing and real connection
(14:16) - – Why marketing updates often fall flat internally
(16:16) - – How to communicate clearly inside the org (and get your message read)
(19:46) - – Structuring updates: topic, who it’s for, action, context
(22:46) - – When you need a meeting vs. when async works better
(26:46) - – “Sparring” meetings: real-time collaboration between equals
(29:16) - – What actually builds team connection (hint: not team happy hours)
(32:22) - – Async tools Atlassian uses across marketing
(34:52) - – Getting quiet team members to contribute in meetings
(37:22) - – How Atlassian runs recurring team rituals without wasting time
(41:22) - – Cross-functional alignment: structure, scorecards, and shared goals
(44:22) - – Best practices for async tools like Loom and Confluence
(47:22) - – Do brainstorming meetings even work? Here’s when they do.
(50:22) - – What to share with non-marketers (and what to skip)
(53:22) - – Why creating focus is the most underrated leadership skill
(55:22) - – Final takeaways from Ashley and Molly

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman

Exit Five — Thu, 10 Jul 2025 01:00:00 -0700

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.

Dave and Jason cover:

How to structure a B2B marketing org for scale, alignment, and channel ownership
Why events are their #1 channel and how creative formats drive real pipeline
The KPI + OKR system they use to prioritize work and measure marketing’s impact

You’ll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.

Timestamps

(00:00) - – Intro
(03:16) - – What Customer.io does and who they serve
(04:16) - – Growth story: from bootstrapped to private equity-backed
(06:16) - – Team size and breakdown of the 30-person marketing org
(08:16) - – Balancing PLG and sales-led within one team
(10:16) - – How the org is structured: focus teams vs. centers of excellence
(12:16) - – Aligning team goals to sales motions and funnel stages
(14:16) - – How Customer.io prioritizes internal marketing requests
(16:16) - – Avoiding the “who bangs the table loudest” trap
(17:16) - – Cross-functional alignment with sales and product
(19:16) - – KPI vs. OKR: how Customer.io uses both
(22:22) - – Examples of key KPIs for the business
(24:22) - – How OKRs cascade across the org
(26:22) - – Why structured goal setting leads to better marketing impact
(28:22) - – What channels are working: events are back
(29:22) - – Examples of creative event formats that build community
(31:22) - – Building pipeline without pitching at events
(33:22) - – How Customer.io defines and tracks long-term influence
(36:22) - – The decline of SEO and rise of AI-influenced buying
(38:22) - – Why positioning is more important than ever
(40:22) - – Product and marketing alignment in a modern org
(42:22) - – Selling both the product and the roadmap
(43:22) - – Jason’s one wish for marketers: better customer data
(45:22) - – Personalization, adaptability, and breaking through the noise
(46:22) - – Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Exit Five — Mon, 07 Jul 2025 01:00:00 -0700

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

(00:00) - - Intro to Chelsea
(02:16) - - Merging Brand and Keyword-Driven Content
(02:17) - - Aligning Brand and Content Strategy with Your Goals
(02:24) - - New Content Channels for B2B
(02:28) - - How to Measure Content Engagement
(02:50) - - LinkedIn for B2B
(02:54) - - Chelsea’s Experience at Chili Piper
(02:59) - - Improving Content for Podcasts
(03:04) - - Driving Website Traffic Through Brand Content Strategy
(03:04) - - Skyscraper SEO Content Strategy
(03:12) - - How to Craft a Brand Strategy
(03:13) - - How to Grow Using Gated Content
(03:15) - - How to Maximize Search Impact

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

Exit Five — Thu, 03 Jul 2025 01:00:00 -0700

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.

Dave and Mark cover:

Why playing it safe is the biggest threat to B2B marketers in the AI era
How to create marketing that actually connects by disrupting the story, the channel, or the storyteller
Real examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketing

You’ll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.

Timestamps

(00:00) - – Intro
(04:16) - – Why most marketing is boring
(08:46) - – The danger of “best practices”
(12:46) - – Why AI is amplifying bad marketing
(16:16) - – The rise of raw, lo-fi, human content
(19:16) - – What AI can’t replicate: shared experiences
(22:46) - – Fear, risk, and the big brand trap
(26:16) - – Using AI to enhance, not replace, creativity
(31:22) - – The real framework behind Audacious
(34:22) - – B2B examples that break the mold
(39:52) - – Why now is the time to stand out
(44:22) - – Making bold marketing happen inside your org
(48:52) - – Liquid Death, Nutter Butter, and brand disruption
(53:22) - – B2B doesn’t mean boring
(57:22) - – The one question every marketer should ask

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis

Exit Five — Mon, 30 Jun 2025 01:00:00 -0700

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.

Dave and Matt cover:

How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)
How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadership
The async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global team

Whether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.

Timestamps

(00:00) - – Intro
(03:46) - – Matt’s path from engineer to Atlassian VP
(07:01) - – Why technical backgrounds can be both a strength and a curse in PMM
(10:46) - – What product marketing looks like at a $5B company
(11:46) - – “Own the outcome, not the task”: tying PMM to revenue
(14:06) - – Why product marketers should care about pipeline (even if they don’t own it)
(15:31) - – How brand and creative marketers can still align to business outcomes
(18:01) - – Measuring inputs vs. outcomes (and how to stay focused on the right one)
(18:46) - – How Matt applies firefighting lessons to leading marketing teams
(20:26) - – Triaging “fire drills” and protecting your team’s focus
(22:16) - – How to prioritize ruthlessly (and what real prioritization means)
(24:46) - – From IC to VP: how your mindset and responsibilities shift
(28:07) - – Why leaders should double down on strengths—not fix weaknesses
(30:22) - – How self-assurance became Matt’s superpower as a leader
(33:22) - – The StrengthsFinder approach Matt uses with his team
(35:22) - – The value of executive coaching for marketing leaders
(36:52) - – The goal: build the best marketing team anyone’s worked on
(38:22) - – Why trust and 10x thinking unlock great marketing work
(40:52) - – Where product marketing sits inside Atlassian’s org
(42:22) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings
(44:52) - – What qualifies as a real meeting at Atlassian
(46:22) - – Why async work helps global teams move faster
(49:22) - – How Atlassian balances async with intentional in-person gatherings
(51:22) - – Why trust changes how Slack and email are interpreted
(52:07) - – How Atlassian thinks about AI’s role in marketing
(54:22) - – Why it’s hard to stand out in an “AI-washed” market
(55:37) - – Matt’s mission: help make work suck less
(56:52) - – Final thoughts and wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush

Exit Five — Thu, 26 Jun 2025 01:00:00 -0700

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix.

Dave and Pranav cover:

Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance Max
Why most marketers are misusing the word “test” and how to run true experiments with lift, control, and causality
How even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisions

Whether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing.

Timestamps

(00:00) - – Intro
(04:16) - – Why Paramark pulled real data from 7 B2B ad campaigns
(06:46) - – Attribution vs. experimentation: what most marketers get wrong
(10:16) - – Correlation vs. causation explained (with a LinkedIn example)
(13:01) - – How to run a real test (hint: you need a control)
(14:16) - – Branded search test results: $1M+ saved, no performance loss
(19:16) - – Why strong SEO makes or breaks branded search tests
(20:16) - – Billboard test: how one brand proved real lift with out-of-home
(23:46) - – What “digital out-of-home” looks like in B2B
(25:16) - – YouTube ad tests: one big win, one big flop
(29:22) - – How to run tests with small budgets ($500–$10K)
(33:52) - – Connected TV (CTV) test results from a Series F SaaS brand
(35:52) - – What happens when a multichannel test works—but isn’t efficient
(37:52) - – Paramark’s Exit Five sponsorship test (real numbers shared)
(41:22) - – Why content needs to drive short-term lift, not just long-term “brand”
(44:22) - – How Pranav used LinkedIn to drive inbound from day one
(46:22) - – Your attribution model is lying, give your audience more credit
(47:52) - – When 7 ad tests fail in a row…and the 8th one works
(49:22) - – Performance Max test: why it worked for one brand
(51:22) - – How long to run a test? Use data, not gut
(53:22) - – Bonus: Pranav’s hiring playbook for his first marketing leader
(57:22) - – Wrap up and final takeaways

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Why I Love Marketing (Quick Voice Note From Dave)

Exit Five — Tue, 24 Jun 2025 09:14:09 -0700

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing.

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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan

Exit Five — Mon, 23 Jun 2025 01:00:00 -0700

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.

Dave and Kieran cover:

How AI is reshaping B2B marketing workflows, content creation, and team structure
Why the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)
Kieran’s leadership philosophy: how he manages 300+ people while staying deeply involved in creative execution

Whether you’re leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.

Timestamps

(00:00) - – Intro
(03:16) - – Kieran’s marketing journey
(05:16) - – His 2-year mission framework
(07:16) - – Advice for early-career marketers
(08:46) - – Why the grind still matters
(10:16) - – Ireland’s SaaS and startup scene
(11:16) - – Balancing operator vs. manager
(13:16) - – AI-generated “How to work with me”
(15:46) - – Kieran’s push-and-pull leadership style
(17:16) - – Giving direct creative feedback
(19:16) - – Why “collaborative brainstorms” fail
(20:16) - – The value of strong opinions
(21:16) - – Learning through tough feedback
(22:16) - – ChatGPT as a creative partner
(24:16) - – Claude vs. ChatGPT vs. Gemini
(26:16) - – Prompting differences in GPT-3.5 vs. 4.0
(29:22) - – Decision fatigue and AI loyalty
(30:22) - – Where AI is taking B2B marketing
(31:22) - – From answers to actions
(33:22) - – Micro-audiences and personalization
(35:22) - – The return of branded traffic
(36:22) - – Why AI reignited Kieran’s spark
(38:22) - – Avoiding AI-induced multitasking burnout
(39:52) - – Deep work vs. whack-a-mole
(40:52) - – Don Draper meets ChatGPT
(41:52) - – Picking a lane: tech vs. creative
(43:22) - – The value of podcasting practice
(44:22) - – Building a prompt muscle
(46:22) - – How Kieran trains GPTs
(48:22) - – Prompting tips for marketers
(49:22) - – The future CMO: part IC, part leader
(50:22) - – How agencies will evolve with AI
(51:22) - – In-person is back
(52:22) - – Overrated AI use cases
(53:22) - – Favorite tool: GenSpark
(55:22) - – Mistakes marketers make with AI
(56:22) - – Does anyone care if it’s AI?
(57:22) - – Lessons from fatherhood
(58:22) - – Final thoughts and wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Email Deliverability: What Every B2B Marketer Needs to Know

Exit Five — Thu, 19 Jun 2025 13:00:00 -0700

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make or break your deliverability.

They break down what B2B marketers often overlook when it comes to getting emails opened, read, and replied to, and share practical tactics to improve performance across newsletters, outbound, and lifecycle campaigns.

Dan, Sarah, and Alex cover:

Why email deliverability issues are more common than you think and how to spot them early
The metrics that actually matter (hint: opens and clicks aren’t on the list)
How to protect your domain reputation and warm up inboxes the right way

If email is part of your GTM motion, this episode will help you reach more inboxes and stop your messages from disappearing into the void.

Timestamps

(00:00) - – Intro
(04:26) - – Meet Sarah and Alex
(06:31) - – Why email deliverability matters more than subject lines
(08:46) - – How to tell if you have a deliverability problem
(11:01) - – The most useful (and overlooked) deliverability metrics
(13:21) - – Why replies matter more than opens or clicks
(15:46) - – Tools Alex and Sarah use to monitor deliverability
(18:01) - – Should you buy a dedicated IP?
(19:56) - – How to evaluate platforms for deliverability
(22:16) - – Getting sales to care about data hygiene
(24:46) - – Deliverability tips for small senders and solopreneurs
(28:37) - – Subdomains vs. secondary domains
(31:27) - – How many inboxes per domain is too many?
(33:32) - – Best practices for cold outreach
(36:22) - – How security bots skew your open and click data
(39:22) - – What counts as “spam” (and how filters decide)
(42:37) - – How to re-engage cold or inactive lists
(45:22) - – What to A/B test in subject lines (and when it’s pointless)
(48:32) - – How to build a healthy, opt-in list from scratch
(51:22) - – When to stop emailing cold leads
(53:37) - – Welcome sequence tips for engaged subscribers
(56:32) - – How to warm up a new domain
(59:52) - – Final takeaways and advice

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping

Exit Five — Mon, 16 Jun 2025 01:00:00 -0700

#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results.

Dave and Kelly cover:

How to design and run a full-funnel marketing team that includes SDRs, content, field, and brand, and keep them aligned on pipeline
The annual planning strategy Kelly uses to balance short-term targets with long-term positioning (including what changes quarter to quarter)
How her team is using AI right now and what she’s doing personally to stay sharp as the pace of change accelerates

Whether you're a first-time CMO or just trying to scale your B2B marketing engine, this one is packed with insights from someone who’s operating at a high level.

Timestamps

(00:00) - – Intro
(04:16) - – What Demandbase actually does
(06:16) - – How the Demandbase marketing team is structured
(08:46) - – Who owns what: brand, content, demand, SDRs
(11:16) - – Account-based marketing + broad demand gen
(13:46) - – What a CMO actually does at this stage
(16:16) - – Kelly’s early CMO learning curve
(19:16) - – Planning your first 90 days as a CMO
(21:16) - – Balancing pipeline today vs. positioning for tomorrow
(23:46) - – What changed between a bad Q4 and strong Q1
(28:22) - – How Kelly thinks about yearly pipeline pacing
(31:22) - – Staying relevant in a fast-moving MarTech world
(33:52) - – Why marketers need to work like product teams
(37:22) - – “I am the ICP”: Why product marketing works better
(38:52) - – Kelly’s #1 job as CMO: Make sales love marketing
(41:22) - – Becoming a peer to product and revenue leaders
(43:52) - – Best-performing channel right now: in-person events
(45:22) - – Brand, attribution, and pipeline are all connected
(46:52) - – How Kelly’s team is using AI today
(48:22) - – The future of marketing roles in an AI-powered world
(50:52) - – Why she’s still learning new AI tools herself
(53:22) - – Why AI is fun again for marketers
(54:22) - – Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising

Exit Five — Thu, 12 Jun 2025 01:00:00 -0700

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way.

Dave and Kira discuss:

How to align marketing and sales through co-creation to ensure your sales team uses the content you create
The value of a strong messaging framework and how it drives consistency in B2B marketing
Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment

Timestamps

(00:00) - - Intro to Kira
(07:10) - - Kira’s Career Journey From Sales Enablement to Product Marketing
(10:24) - - Challenges of Building Community / Getting Connected with Exit Five
(16:40) - - How To Get Sales To Use Content from Marketing
(19:15) - - How to Align Marketing and Sales Teams
(26:27) - - Effective Messaging and Having a Core Company Narrative
(31:35) - - Why You Should Identify What Differentiates Your Business
(35:18) - - How To Create Strong Brand Positioning
(38:03) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing
(39:47) - - “The Risk Of Insult Is The Price Of Clarity”

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams

Exit Five — Mon, 09 Jun 2025 01:00:00 -0700

#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies.

They break down how B2B teams can use lifecycle marketing to drive more revenue, boost product engagement, and strengthen customer relationships, without needing a massive team.

Charlotte and Naomi cover:

How top B2B teams build high-performing welcome sequences, and why they’re constantly worth revisiting
The role of experimentation and how to prioritize AB tests that deliver learnings (even with small audiences)
Strategic ways to keep users engaged post-onboarding, including behavior-based triggers and surprise-and-delight moments

Timestamps

(00:00) - – Intro
(03:46) - – Meet Charlotte and Naomi
(05:31) - – How they define lifecycle marketing
(07:16) - – What they’ve changed their minds about recently
(10:26) - – Plain text vs. designed emails
(12:16) - – Their frameworks for experimentation
(14:46) - – How to test in low-volume environments
(17:06) - – Common mistakes in A/B testing
(18:16) - – What a day in lifecycle marketing looks like
(20:26) - – How they (actually) use AI in their workflows
(24:16) - – Building a reporting foundation for lifecycle
(28:22) - – Naomi’s example of measuring aha moments
(30:22) - – Quick definitions of lifecycle marketing
(31:52) - – Tips for writing lifecycle campaigns that actually matter
(32:22) - – Favorite lifecycle campaigns they’ve run
(34:22) - – Why revamping welcome flows is always worth it
(36:22) - - Frameworks they use for building new flows
(39:22) - – What to do *after* onboarding ends
(40:52) - – Using behavior-based triggers and milestones
(42:52) - – Surprise and delight moments in B2B
(44:22) - – Creating assets with a lean team
(47:22) - – Systems and templates that save time
(49:22) - – Navigating multi-year sales cycles with lifecycle content
(52:22) - – Why benchmarks are often misleading
(54:22) - – Final advice: audit often, talk to your team, and keep learning
(56:22) - – Wrap-up and where to find Naomi and Charlotte

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

Exit Five — Thu, 05 Jun 2025 01:00:00 -0700

#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irreplaceable in crowded markets.

Dave and Josh cover:

Why most category creation efforts fail (and what to do instead)
The four real paths to category leadership: create, transform, niche, or go solo
How B2B marketers can align product, brand, and messaging around a single strategy to stand out and scale

Whether you're launching a new product or repositioning an existing one, this episode is a masterclass in strategic clarity.

Timestamps

(00:00) - – Intro
(03:46) - – Josh’s backstory and founding Gold Front
(07:01) - – How Gold Front became a category design studio
(09:16) - – What “category creation” really means
(12:31) - – Why being irreplaceable is the real goal
(15:36) - – The four paths to category leadership
(19:21) - – Why Drift didn’t succeed in creating a true category
(23:16) - – Clay and Notion as category-of-one examples
(26:06) - – Marketing vs. actual customer perception
(30:37) - – Can Exit Five be more than the “Dave Gerhardt community”?
(33:32) - – How to scale brand DNA beyond the founder
(36:22) - – Defining Exit Five’s ethos as a company
(38:42) - – Strategy as a company-wide unifier
(41:32) - – Advice for CMOs on driving strategy with CEOs
(44:07) - – Why strategy is always the root cause
(45:37) - – Vibe marketing and the rise of right-brain thinking
(48:22) - – Josh’s mental health journey and long-term therapy
(51:52) - – LinkedIn, self-worth, and staying grounded
(54:22) - – Weightlifting, discipline, and mental clarity
(57:22) - – Daily habits that improve mindset
(01:00:37) - – What 30 days of silent meditation does to your brain
(01:05:22) - – Final thoughts on presence, self-work, and leadership

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

B2B Website Optimization: Real Examples and Live Feedback

Exit Five — Mon, 02 Jun 2025 01:00:00 -0700

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.

This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.

Danielle, Guy, Talia, and Scott cover:

The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messaging
Smart ways to test and optimize (even if you don’t have high traffic)
How to write CTAs that meet buyers where they are in the journey (and get more clicks)

Whether you’re planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.

Timestamps

(00:00) - – Intro
(03:16) - – Meet the expert panel
(05:56) - – The biggest homepage mistake
(08:36) - – What customers *really* want
(09:16) - – The CTA copy test
(10:26) - – Why A/B testing isn’t always right
(13:06) - – Personalization you can actually use
(15:16) - – What’s a “good” conversion rate?
(18:36) - – CTA clarity vs. creativity
(22:16) - – Why messaging must come first
(24:16) - – How to do helpful personalization
(31:32) - – Emotional drivers in B2B
(33:32) - – Live teardown #1: ContactMonkey
(40:12) - – Visuals, CTAs, and clarity
(45:32) - – Live teardown #2: StreamTech
(50:52) - – Outdated visuals and lost messaging
(54:27) - – Chatbots: thoughtful vs. disruptive
(55:42) - – Live teardown #3: CallTrackingMetrics
(58:22) - – Final ratings + wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

6 Steps to Building a Customer Insights Program with Shoshana Kordova

Exit Five — Thu, 29 May 2025 01:00:00 -0700

#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews.

Matt and Shoshana cover:

Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studies
How to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toes
The most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually use

Whether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.

Timestamps

(00:00) - – Intro
(03:21) - – Meet Shoshana: From Journalism to Product Marketing
(04:31) - – What Is “Customer-Infused Messaging”?
(06:16) - – Why Customer Insights Beat Surface-Level Deliverables
(08:16) - – How to Work with CS and Sales Without Stepping on Toes
(11:16) - – Navigating Competing Priorities Across Teams
(13:36) - – Selling the Value of Customer Interviews Internally
(17:36) - – The 6 Steps to Building a Customer Insights Program
(19:31) - – Step 1: Aligning Goals with Stakeholders
(21:11) - – Step 2: Building a Customer Interview Pipeline
(23:16) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack)
(28:37) - – Step 4: How to Run a Great Customer Interview
(34:07) - – Focus on Problems, Not Just the Product
(36:42) - – Uncovering Real ROI with Better Follow-Ups
(37:52) - – Step 5: Documenting What Actually Matters
(40:12) - – How to Organize Insights into a Shared Database
(43:02) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs)
(45:22) - – Should You Hire an External Interviewer?
(47:37) - – What’s a Realistic Interview Cadence?
(49:07) - – Other Places to Find Customer Insights (When Interviews Aren’t Possible)
(50:42) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams
(51:56) - – Wrap-Up and Where to Find Shoshana

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Cold Email: Lessons from Real Outbound Campaigns in 2025

Exit Five — Mon, 26 May 2025 01:00:00 -0700

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same.

Danielle and the crew cover:

The biggest reasons cold emails flop and what great ones do differently
How to use personalization, targeting, and timing to get replies (not unsubscribes)
The right way to blend automation and human touch in your outbound strategy

It’s an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale.

Timestamps

(00:00) - — Intro and guest lineup
(04:46) - — Why most cold emails fall flat
(06:46) - — Common copy mistakes: too much “I,” not enough “you”
(08:16) - — The automation vs. personalization debate
(10:31) - — When *not* to send a cold email
(12:46) - — What targeting gets wrong (and how to fix it)
(14:46) - — Teardown #1: Robotics email with 0% replies
(17:01) - — Subject line issues, tone, and CTA feedback
(19:16) - — Teardown #2: CRM campaign with profanity
(21:01) - — Why this email screams “marketing,” not “outbound”
(24:22) - — Teardown #3: Direct debit email repurposed from a nurture
(26:52) - — Why HTML-heavy emails kill deliverability
(28:37) - — Teardown #4: Founder-led cold email from Breakout
(30:52) - — What worked: relevance, format, and intent
(33:22) - — Teardown #5: Cybersecurity email to bank execs
(35:22) - — Final takeaways on relevance, timing, and strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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They give you unlimited podcast editing and strategy for your B2B podcast.
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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei

Exit Five — Thu, 22 May 2025 01:00:00 -0700

#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience.

Dave and Jaleh cover:

Why the current use of AI is making marketing worse and how to use it to build better buying experiences instead
What marketers get wrong about speed (hint: it’s not about doing more, it’s about doing what matters)
The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue results

Marketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind.

Timestamps

(00:00) - – Intro
(03:26) - – Why AI Is Backfiring in B2B
(06:01) - – Outbound Is Broken (Here’s the Data)
(08:21) - – What Buyers Actually Want
(10:46) - – Gimmicks Don’t Scale
(12:16) - – How to Build Marketing That Lasts
(13:41) - – Why Marketing Is Harder Today
(15:16) - – AI Efficiency vs. Buyer Experience
(16:46) - – The Right Way to Prioritize Speed
(19:37) - – Strategy First, Then Speed
(21:27) - – How to Test Big Ideas Fast
(23:42) - – Borrowing the YC Mindset
(25:22) - – What Good Brand Marketing Looks Like
(27:37) - – Best Brand Play: A Children’s Book?
(29:22) - – What CEOs Really Want From Marketing
(31:02) - – Simplifying Your Marketing Strategy
(33:32) - – The Truth About Sales-Marketing Alignment
(35:22) - – Common Execution Gaps That Hurt Revenue

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Lead Nurture Email Playbook: What Works and What Doesn’t

Exit Five — Mon, 19 May 2025 01:00:00 -0700

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk.

These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences.

Danielle, Samar, Sheri, and Sofia cover:

The most common lead nurture mistakes B2B marketers make (and how to fix them)
Why every email should be treated as a conversation, not just a campaign
How to write nurture emails that create connection, not clicks for clicks’ sake

If you're building (or rebuilding) your nurture strategy, this one’s packed with real examples and expert feedback to guide your next send.

Timestamps

(00:00) - – Intro: Welcome to the Lead Nurture Roast
(03:44) - – Meet the Experts: Samar, Sheri, and Sofia
(07:41) - – What Is **Lead Nurturing, Really?
(10:34) - – The Problem with “We” Language in Emails
(12:56) - – The Biggest Mistakes B2B Marketers Make
(15:21) - – Why AI Isn’t Your Copywriter
(17:16) - – Teardown #1: Subject Line Gone Wrong
(21:46) - – How to Build a Nurture Sequence Around a Whitepaper
(24:26) - – CTA Overload and Why It Kills Clicks
(29:26) - – Teardown #2: Great Open Rate, Low Engagement
(33:20) - – The One-CTA Rule (And Why It Matters)
(36:02) - – Structuring Long Emails for Skimmability
(38:34) - – Teardown #3: Cold Lead, Wrong Email
(41:07) - – Re-Engagement Emails That Actually Work
(43:57) - – Use Social Proof Instead of Product Pitches
(45:37) - – Teardown #4: The Overloaded Onboarding Email
(48:32) - – What’s a “Micro Conversion” in SaaS Email?
(53:07) - – Time-to-Value and the First Action That Matters
(55:22) - – This Email Is... a Whole Sequence in One
(57:42) - – Teardown #5: Trust Email or Generic Spam?
(01:00:37) - – Why Specificity Beats Industry Buzzwords
(01:02:52) - – Final Scores and Wrap-Up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Fixing the Disconnect Between Marketing and Sales with Talya Heller

Exit Five — Thu, 15 May 2025 01:00:00 -0700

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses.

Together they unpack:

Why most sales decks and battle cards go unused and what to build instead
How to enable your champion to sell internally with confidence
Simple frameworks for mapping competitive positioning that teams will actually use

Talya also breaks down how she researches, builds, and delivers assets that align sales, marketing, and product, all rooted in buyer empathy.

Timestamps

(00:00) - – Intro & Talya’s background
(03:16) - – From engineering to B2B marketing
(10:01) - – What is buyer enablement?
(12:16) - – Why deals stall after vendor selection
(14:31) - – The problem with sales decks
(17:01) - – Why battle cards don’t work
(19:16) - – Talya’s competitive positioning map
(25:22) - – Grouping competitors by approach
(27:52) - – Market maps for sales
(29:52) - – Where to get the best insights
(32:22) - – New formats for enablement
(34:37) - – Why context matters
(36:22) - – Empathy for your sales team
(38:07) - – Closing thoughts on empathy
(39:12) - – Where to find Talya online

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)

Exit Five — Mon, 12 May 2025 01:00:00 -0700

#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually convert.

If you’re tired of cold emails that go nowhere or ad campaigns that burn cash without ROI, this one’s for you.

Danielle and Alex cover:

Why most B2B outbound strategies fail and how Allbound fixes the disconnect between ads, email, and LinkedIn
The cold email deliverability tactics that actually work in 2025 (including tools like Instantly, Smartlead, and Clay)
Real-world examples of hyper-personalized, AI-powered outreach that book meetings with high-ACV prospects

Timestamps

(00:00) - – Intro
(04:16) - – What Is “Allbound”?
(06:16) - – Cold Email Isn’t Dead (But It’s Evolved)
(08:46) - – Tools to Improve Deliverability
(11:01) - – Personalization That Actually Works
(12:31) - – Real Example: Fraud Detection SaaS Cold Email Strategy
(14:16) - – How to Keep Messaging Consistent Across Channels
(16:16) - – Treating Each Channel Differently
(19:22) - – Ads as a “Cheat Code” in B2B
(21:52) - – Building Genuinely Personalized Emails at Scale
(24:52) - – From Swiffer to SaaS
(28:22) - – What Sales Teaches Marketers
(37:07) - – Where to Find Alex + Upcoming Exit Five Event Plug

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

Exit Five — Thu, 08 May 2025 01:00:00 -0700

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(09:26) - - How to Use LinkedIn Video
(12:54) - - Shifting from Twitter to LinkedIn
(16:40) - - Developing a Clearer Target Market and Products
(17:23) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(21:44) - - Why Your Content Strategy Must Be Focused
(28:20) - - The Brand Pyramid
(29:15) - - The Emotion Behind Branding
(32:45) - - People Are What Matter In Branding Success
(38:23) - - The Growing Creator Economy vs. Traditional Corporations
(39:41) - - Creating Emotional Brand Connections for Growth Marketing
(44:13) - - How Amanda Became a Fractional CMO
(46:47) - - Why Amanda Looks to Alex Lieberman for Inspiration

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025

Exit Five — Mon, 05 May 2025 01:00:00 -0700

#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t).

Danielle, Anthony, and Tagg cover:

The biggest mistakes B2B marketers make on LinkedIn and how to fix them fast
Why “thought leader ads” are crushing right now and how to set them up the right way (even if you’re not Dave Gerhardt)
How to measure success in brand awareness campaigns (including smart ways to use dwell time, frequency, and Google Analytics)

Timestamps

(00:00) - – Intro from Dave
(03:04) - – Why This Isn’t Just a “Webinar”
(04:32) - – Meet the Experts: Tagg Bozied and Anthony Blatner
(06:43) - – Biggest Mistakes in LinkedIn Ads
(09:14) - – How to Make LinkedIn Ads Stand Out
(11:26) - – What to Know About Thought Leader Ads
(15:47) - – What Does Success Look Like? Metrics That Matter
(18:44) - – What’s a CTV Ad and Should You Try It?
(21:48) - – Budgeting Tips for Niche Audiences
(27:57) - – LinkedIn Lead Forms vs. Landing Pages
(33:55) - – Proving ROI on Brand Awareness Campaigns
(39:56) - – Reporting Tools and Stack Recommendations
(42:38) - – Targeting Secrets and Retargeting Best Practices
(46:00) - – How to Think About A/B Testing on LinkedIn
(49:58) - – Wrap-Up + Where to Connect

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

The Quiet Shift: How B2B Teams are Winning Post-SEO

Exit Five — Thu, 01 May 2025 01:00:00 -0700

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies that drive real impact.

They cover:

Why most SEO strategies are broken - and why retainers make it worse
The content checklist that took ActiveCampaign from 200K to 240K visitors in 30 days
Why the most lucrative SEO opportunities are hiding in plain sight
Brendan’s "immortal newsletter" framework that cuts production time in half while doubling engagement

Plus, check out the checklist Brendan mentioned in this episode here!

Timestamps

(00:00) - – Intro to Brendan
(06:01) - – Lessons from teaching that apply directly to marketing
(09:01) - – Why Brendan left education and entered the B2B world
(10:31) - – Early agency and in-house marketing experience
(12:16) - – Building a defensible career: audience, trust, and network
(14:36) - – The Growth Sprints model: why retainers don’t make sense
(15:46) - – Content strategy in bets, not buckets
(17:01) - – Why SEO still works and where it actually drives results
(18:31) - – Getting deep on audience, product, and internal dynamics
(20:46) - – What marketers get wrong about internal buy-in
(22:46) - – Real example: what a content sprint looks like in practice
(24:16) - – The power of internal linking and content refreshes
(27:22) - – How Google views internal linking and user signals
(30:22) - – Why technical SEO is often overrated
(33:22) - – Brendan’s hot take: most SEOs aren’t marketers
(34:52) - – Why the “SEO takes 6 months” narrative is flawed
(36:52) - – The problem with traditional retainers and content brief models
(38:22) - – The immortal newsletter: how to mix evergreen + ephemeral content
(41:22) - – Naming the problem, not just the category
(42:52) - – Content should do 3–5 jobs at once: how to prioritize impact
(45:22) - – The real value of competitor and alternatives pages
(47:52) - – How to make content more useful for sales and buyer enablement
(49:22) - – Brendan’s final mindset shift: create content that earns its keep

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Email Marketing Breakdown: How to Cut Through the Noise in 2025

Exit Five — Mon, 28 Apr 2025 01:00:00 -0700

#241: Email Strategy | Email isn’t dead – it’s just changing fast.

It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.

In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what’s actually working in email marketing in 2025.

They cover:

What an effective email marketing strategy looks like today
Key elements of great emails
How to write irresistible subject lines
All the ins and outs of deliverability and landing in the inbox

Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.

Timestamps

(00:00) - – Intro to Beth, Jay, and Jaina
(05:30) - – Why bad emails are killing results
(08:02) - – How to think about email beyond lead gen
(10:14) - – The real problem with how B2B measures email success
(11:30) - – Open rates: Are they dead or still useful?
(15:54) - – Should you resend to non-openers? The great debate
(20:50) - – Deliverability basics: What B2B marketers miss
(24:08) - – Personalization: What actually works (and what doesn’t)
(30:15) - – Why exclusion (not just segmentation) matters in email
(32:30) - – AI summaries and how they’re reshaping the inbox
(35:15) - – Clicks vs engagement: What you should really track
(37:40) - – Why structured clicks matter more than just "more clicks"
(41:25) - – How to think about email length and structure in 2025
(44:36) - – Technical tips: Avoiding clipping, formatting for mobile
(46:34) - – Clickbait subject lines: Where to draw the line
(48:35) - – Final advice for marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Video in B2B: What Works, What Doesn’t, and Where to Start

Exit Five — Thu, 24 Apr 2025 01:00:00 -0700

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned.

Danielle and Connor cover:

Why production value doesn’t matter as much as you think
How to turn existing blog posts and webinars into watchable video
What’s working on LinkedIn video in 2025
How to get started with video without hiring an agency or a full-time team
Simple formats that make video approachable

Timestamps

(00:00) - – Intro to Connor
(05:16) - – Learning video by doing: from intern to strategist
(07:16) - – What’s working in B2B video on LinkedIn in 2025
(08:43) - – Three types of videos that perform best
(10:04) - – Why video ads aren’t the best place to start
(10:57) - – How to turn top blog posts into YouTube videos that rank
(12:50) - – Using video to refresh blog content and boost SEO
(13:30) - – How to use video effectively for virtual and in-person events
(14:24) - – Repurposing Q&A sections from webinars into high-performing short clips
(16:19) - – Creating shorts from top audience questions
(17:32) - – The only parts of video that really matter
(18:19) - – Why “how I” beats “how to” every time
(20:09) - – The “reverse Rambo” hook format and how to use it
(22:08) - – How setting and authenticity improve engagement
(23:37) - – Why stiff, overproduced videos are killing your reach
(26:15) - – How to get started with video if you don’t have a team or budget
(28:21) - – Why marketers need to get comfortable on camera
(28:43) - – Podcasts as a powerful entry point into video
(29:40) - – How to test video with a simple 4-part limited series
(31:16) - – Low-budget options that still convert
(31:44) - – Why product marketers often make the best video collaborators
(32:28) - – Final advice: don’t wait until it’s perfect, just start!

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

Exit Five — Mon, 21 Apr 2025 01:00:00 -0700

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.

Spoiler alert: it’s not clicks.

They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.

Dave and Pranav also cover:

The gaps in the old way of doing attribution
What the best B2B marketing teams are doing now for attribution
The key questions CMOs face from boards and execs about measurement
Three things you can do this quarter to improve your measurement

Timestamps

(00:00) - – Intro to Pranav
(05:16) - – The Purple Cow mindset: why differentiation matters more than ever
(06:56) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark)
(08:01) - – “Measurement is Robin. Creative is Batman.”
(09:16) - – Why click/touch attribution is flawed and misleading
(12:46) - – The 95/5 rule: most of your audience isn’t in-market…yet
(15:31) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution
(16:56) - – What is incrementality and why it’s more useful than attribution
(19:16) - – Why revenue isn’t always the right KPI - especially in long sales cycles
(21:16) - – Intro to marketing mix modeling (MMM) and how it works
(23:16) - – Visualizing baseline vs. incremental impact on pipeline
(24:31) - – Geo testing: how to prove a channel’s impact without attribution tools
(26:31) - – The branded search trap: why you should test turning it off
(30:07) - – Even Meta, Google, LinkedIn admit attribution is flawed
(30:52) - – How to measure untrackable stuff (organic, content, social)
(34:22) - – Why “credit” kills performance
(36:12) - – Measurement for startups
(39:07) - – What to do if all you track is closed-won revenue
(40:52) - – Why attribution software is overkill under $100K in spend
(42:07) - – Should you ask “How did you hear about us?”
(44:52) - – How to carve out budget for channel testing
(47:32) - – Don’t skip audience research
(50:52) - – Creativity is still your #1 growth lever (measurement just supports it)
(52:22) - – Wrap-up and final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)

Exit Five — Thu, 17 Apr 2025 01:09:00 -0700

#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out.

Dave and Dmitry cover:

How to stand out in a crowded market
How to develop and refine your point of view
Why marketers get lost in busy work and how to stop it
What to look for when hiring great designers
The role of AI in B2B marketing today (and what it won’t replace)

Timestamps

(00:00) - – Intro to Dmitry
(06:16) - – What brand actually means in B2B
(08:36) - – Why your POV is the foundation of your brand
(10:46) - – How to uncover a real, differentiated POV
(14:45) - – How to stand out in a crowded, same-sounding market
(17:20) - – Why differentiation requires alignment between product and marketing
(20:10) - – Building trust with product teams
(20:59) - – Busy work in marketing: how to spot it and stop it
(23:41) - – Why marketers burn out and how poor prioritization is killing teams
(27:47) - – Making the case for brand work when it’s hard to measure
(29:22) - – The “fishing” analogy: performance vs brand marketing
(33:53) - – The real opportunity with AI in B2B marketing
(37:52) - – How AI can eliminate bottlenecks and speed up creative execution
(39:22) - – Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different
(42:30) - – How to hire great designers: what to look for beyond the portfolio

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

Exit Five — Mon, 14 Apr 2025 01:00:00 -0700

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage).

You’ll learn:

Lessons from building Gong from 0 to $100M in revenue
How to make B2B marketing not boring
How to measure and justify brand investments in marketing
Why you need to be more courageous with your marketing

Udi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.

Timestamps

(00:00) - – Intro to Udi
(08:16) - – Early career lessons and building a marketing role from scratch
(11:16) - – How Gong achieved early product-market fit
(15:16) - – The importance of picking the right company and founder
(17:16) - – Why Gong’s focus, clarity, and positioning stood out from day one
(19:26) - – Why Udi wrote Courageous Marketing and what it’s about
(20:16) - – What “courageous marketing” actually means
(23:16) - – Defining brand personality before visual identity
(27:02) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks
(30:22) - – The “punching above your weight” formula for early-stage brands
(33:52) - – How to measure soft ROI and prove brand impact
(37:22) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline
(42:07) - – How to budget for experiments and get CFO/CEO buy-in
(43:22) - – Building a courageous team: culture, process, and psychological safety
(46:22) - – Gong Labs: Turning product data into content with staying power
(49:22) - – Product + marketing alignment: the real unlock
(50:52) - – Where AI fits in the future of courageous marketing
(53:12) - – Udi’s book Courageous Marketing (and why you should go read it)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

Exit Five — Thu, 10 Apr 2025 01:00:00 -0700

#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.

This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.

They cover:

What a successful product marketing function looks like in B2B
Tools, frameworks, and metrics that actually matter
How to align with sales and customer success
Trends to watch in 2025 and beyond

Timestamps

(00:00) - – Intro to Natalie, Jason, and Eric
(04:16) - – Why product marketing is the most important function in B2B marketing
(06:06) - – Defining the role: What should product marketing actually own?
(08:16) - – How PMM impacts revenue, growth, and pipeline
(09:46) - – Differentiation: What it really takes and why most companies get it wrong
(12:16) - – Real examples of effective positioning in crowded markets
(16:46) - – What bad product marketing looks like
(18:16) - – Why PMMs need to market the product more (and not just during launches)
(21:16) - – Launch marketing, momentum, and creating "marketable moments"
(23:16) - – Why PMM charters don’t work - and what to do instead
(25:16) - – How to measure product marketing impact (with or without KPIs)
(32:52) - – Tying assets and enablement to revenue
(34:22) - – Tracking usage without a big tech stack
(37:22) - – Who owns positioning: PMM vs brand?
(39:22) - – How to shine as a PMM in a sales-led org
(43:52) - – The death of one-pagers and what to use instead
(46:22) - – What to look for when hiring a great product marketer

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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Visit hatch.fm to learn more

The 7 Marketing Metrics Every B2B Leader Should Report On

Exit Five — Mon, 07 Apr 2025 01:00:00 -0700

#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance.

Matt and Aditya cover:

Why marketing metrics should translate performance into a common language the business understands
The four buckets of metrics every B2B team should track
How often you should be reporting on metrics
The exact 7 metrics Aditya uses to report up, down, and across the org

Timestamps

(00:00) - – Intro to Aditya
(04:28) - – Why communicating marketing’s impact is a challenge for many teams
(07:04) - – The importance of using a common language when reporting to leadership
(09:42) - – Breaking marketing metrics into four key buckets
(12:57) - – How pipeline coverage connects marketing to revenue
(15:26) - – Reporting on efficiency: CAC, cost per opportunity, and more
(18:41) - – The role of awareness metrics and how to contextualize them
(22:40) - – How marketing and sales alignment can be measured effectively
(25:09) - – The 7 core marketing metrics Aditya reports on regularly
(28:52) - – How often should marketing be reporting metrics?
(31:36) - – Dashboards, recurring meetings, and what execs actually care about
(34:28) - – Advice for first-time marketing leaders on building reporting habits
(36:42) - – Why clarity beats complexity when it comes to data
(39:24) - – Final thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Mastering Messaging, Copy, and Clarity with Emma Stratton

Exit Five — Thu, 03 Apr 2025 01:00:00 -0700

#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market fit, doing customer research, and working with execs and cross-functional teams.

And BONUS: they spend the last 20 minutes talking about personal development, productivity, journaling, and managing your mental energy to be a better marketer (and human).

Dave and Emma also cover:

How to go from vague to punchy by writing with specificity and buyer empathy
Why most B2B messaging falls flat and how to avoid the “sea of sameness”
How to use customer interviews, sales calls, and concrete language to create strong messaging
Why writing, meditation, and personal rituals are so important for creative energy

Timestamps

(00:00) - – Intro to Emma
(05:21) - – What makes B2B messaging actually good
(09:03) - – Common messaging mistakes (and why "clarity > clever")
(12:01) - – Positioning vs. messaging: what’s the difference?
(16:14) - – Why it's hard to name great B2B marketing examples
(18:38) - – How to sharpen weak messaging and fix vague positioning statements
(21:46) - – Simplifying complex products without dumbing it down
(26:02) - – How to write for buyers (not just execs)
(29:34) - – Using customer interviews and research to build strong messaging
(34:12) - – Standing out in a crowded, buzzword-filled market
(36:56) - – How storytelling fits into B2B messaging
(40:02) - – Messaging advice for early-stage founders and startups
(43:17) - – How often should you revisit and update messaging?
(45:27) - – Productivity, managing your energy, and staying focused
(48:42) - – Journaling, mindfulness, and being intentional with your time
(52:37) - – Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)

Exit Five — Mon, 31 Mar 2025 01:00:00 -0700

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work.

Matt covers:

Why we think of community like a product, not just a channel
How Exit Five grew community membership over 100% in under a year
The systems we use to drive 40% monthly active user engagement
The power of “tripwires,” onboarding, and member matchmaking
How feedback loops shape what we build

Timestamps

(00:00) - – Intro to Matt
(04:46) - – Exit Five’s approach to community
(07:16) - – What it means to treat community like a product
(11:16) - – Why audience is the foundation of community growth
(14:16) - – How Exit Five builds and converts audience from LinkedIn
(17:16) - – Using content tripwires to drive signups
(19:16) - – Offers that work: Why we use a 7-day free trial
(22:16) - – How Exit Five got started as a paid community
(25:16) - – The product mindset: build, test, iterate
(29:22) - – Using member feedback to drive product decisions
(31:22) - – Real example: member matchmaking feature
(33:22) - – Promoting new community features like product launches
(36:22) - – How we drive 40% monthly active usage
(38:22) - – The value of member-led events and how we do them
(41:22) - – Other plays: tagging experts, matchmaking, onboarding
(44:22) - – Why self-promo was hurting our community and what changed when we cut it
(46:22) - – Final takeaways + advice for small communities
(50:22) - – Audience Q&A: re-engagement, matchmaking, content cadence

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

Exit Five — Thu, 27 Mar 2025 01:00:00 -0700

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

(00:00) - – Intro to Jen
(08:26) - – Why you should have a mentor and how to get one
(10:16) - – Sales experiences and becoming a Chief Evangelist
(13:47) - – Making the leap from side hustle to full-time
(18:14) - – Why your career experiences should be diverse
(22:44) - – The shallow impact of diversity panels
(26:48) - – How Jen built her personal brand
(30:09) - – Creating unscripted content that’s still clear
(33:41) - – Being authentic in marketing
(38:36) - – Don’t use templates for customer conversations
(44:58) - – Strong relationships between product marketing and sales
(45:45) - – Being customer-centric
(51:07) - – Why you need to be a good storyteller
(52:56) - – Challenges of data analysis

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

Exit Five — Mon, 24 Mar 2025 01:00:00 -0700

#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding.

Matt and Talia cover:

Why most B2B sites focus too much on features and not enough on buyer emotion
How to use emotional targeting and customer research to write copy that converts
The biggest design mistakes B2B marketers are making (and how to fix them)
How to get stakeholder buy-in for website changes
Why great websites start with strong product marketing

Timestamps

(00:00) - – Intro to Talia
(04:20) - – Why most B2B websites fail to convert
(06:46) - – The common thread across 100+ website reviews from Exit Five members
(09:31) - – Why focusing on features instead of emotion kills conversions
(12:19) - – What is emotional targeting (and how to actually use it)?
(15:34) - – The power of customer research in website optimization
(18:56) - – How to apply emotional triggers to your homepage copy
(22:25) - – Mistakes B2B companies make with above-the-fold content
(25:27) - – Why you should write copy before designing the site
(29:50) - – Structuring your site around buyer intent and behavior
(33:07) - – How to get internal buy-in for messaging and UX changes
(36:24) - – The difference between product marketing and “just copywriting”
(39:40) - – The role of hierarchy, visual flow, and CTA placement
(43:06) - – When to simplify and when to educate on B2B websites
(46:28) - – Final takeaways and practical steps to start improving your site

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

Exit Five — Thu, 20 Mar 2025 01:33:00 -0700

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving.

Dave, Megan, Ido, and Kimberly cover:

What every new CMO needs to know about leading a marketing org
How to align with CEOs, CFOs, and key stakeholders to drive business impact
The biggest marketing shifts happening right now (and what’s no longer working)
How to prove marketing’s impact in the era of efficiency

Timestamps

(00:00) - – Introduction to the CMO panel
(04:28) - – The evolving role of the CMO in 2025
(07:54) - – The biggest challenges marketing leaders face today
(11:01) - – How to align marketing with CEOs, CFOs, and key stakeholders
(14:36) - – What every new CMO needs to know when stepping into the role
(18:11) - – The marketing strategies that are working right now (and what’s not)
(21:58) - – Why B2B marketing is more emotional than most people realize
(26:30) - – How to prove marketing’s impact in a data-driven, efficiency-focused era
(30:12) - – The shift from demand gen to brand-led growth
(33:37) - – The role of storytelling and positioning in B2B marketing success
(37:52) - – Building a high-performing marketing team and the skills CMOs need today
(41:32) - – Key takeaways and final advice for marketing leaders

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

LinkedIn Ads & Strategy for B2B with Anthony Blatner

Exit Five — Mon, 17 Mar 2025 01:00:00 -0700

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner
(09:36) - - Focusing on LinkedIn and Future Expansion
(13:01) - - Effective Social Media Advertising and Organic Content
(16:25) - - The Overlooked Importance of Creative Content in Advertising
(18:33) - - Targeting Personas with Top-of-Funnel Ads
(24:51) - - Creating Unique and Targeted Content: Pros and Cons
(26:07) - - Lead Generation Strategies for Small Budgets
(30:20) - - Effective Funnel Strategies for Small Budgets
(33:49) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(38:42) - - Building Long-Term Memory with Consistent Branding in Marketing
(41:03) - - The Power of Narrow Focus for Audience Growth
(44:10) - - Content Planning Based on Sales Cycle Length
(45:59) - - Connecting with Anthony Blatner on LinkedIn

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

The B2B Event Playbook: Building Revenue-Driving Events in 2025

Exit Five — Thu, 13 Mar 2025 01:00:00 -0700

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.

Dave, Stephanie, and Kristina cover:

The key metrics to track to prove event ROI in 2025
How to get executive and stakeholder buy-in for your event strategy
What’s working in B2B events right now (and what’s not)
How to follow up post-event to drive engagement and pipeline

Timestamps

(00:00) - – Intro to Stephanie and Kristina
(04:31) - – Why events are making a big comeback in B2B marketing
(07:58) - – The biggest mistakes marketers make when planning events
(10:46) - – How to align your event strategy with business goals
(13:31) - – The key metrics to track for proving event ROI
(16:43) - – How to get buy-in from executives and key stakeholders
(19:56) - – What’s working right now in B2B events (and what’s not)
(24:12) - – The role of micro-events, VIP dinners, and executive meetups
(28:32) - – Sponsoring vs. hosting your own event — how to decide
(32:52) - – The importance of post-event follow-up and engagement
(36:34) - – Virtual events: lessons learned and how they fit into 2025 strategies
(40:27) - – Live Q&A: Expert answers to audience event strategy questions
(45:52) - – Final takeaways on making B2B events worth the investment

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words

Exit Five — Mon, 10 Mar 2025 01:00:00 -0700

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.

Dave and Diane cover:

The difference between positioning and messaging (and why both matter)
How to create a messaging strategy that actually resonates
Why most B2B messaging sucks and how to fix it
How to structure homepage messaging for maximum impact
How to get the most value from customer research for copywriting

Timestamps

(00:00) - – Intro to Diane
(04:26) - – What is message-market fit and why does it matter?
(07:40) - – The biggest messaging mistakes B2B companies make
(10:06) - – The difference between positioning and messaging (and why both matter)
(13:34) - – How to create a messaging strategy that actually resonates
(16:51) - – Signs your messaging isn’t working and how to fix it
(20:25) - – The role of customer research in B2B messaging
(23:58) - – How to structure a homepage message hierarchy that converts
(29:18) - – What makes a great value proposition vs. a generic one
(31:52) - – How to test and validate your messaging with real customers
(35:36) - – Why messaging needs to be clear, not clever
(39:07) - – Common struggles B2B teams face when implementing new messaging
(42:43) - – Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Content, Community, and Building a 200,000+ B2B Audience with Dave

Exit Five — Thu, 06 Mar 2025 01:00:00 -0800

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.

Dave and Ross cover:

How organic content and SEO fit into a modern B2B marketing strategy
The power of LinkedIn, podcasts, and community for long-term brand growth
How to turn content into a flywheel that drives awareness, engagement, and revenue

Timestamps

(00:00) - – Intro to Dave
(07:58) - – Why organic content is the foundation of a great marketing strategy
(10:26) - – The role of SEO in B2B marketing
(13:41) - – How brands can balance paid marketing with organic content
(16:53) - – The power of LinkedIn and why marketers should prioritize personal branding
(20:25) - – Why podcasts are an underrated channel for brand-building
(24:06) - – How to build an audience and turn content into a long-term flywheel
(29:54) - – The connection between community and content marketing
(33:33) - – How Exit Five grew into a marketing community
(37:27) - – The biggest mistakes B2B companies make with content marketing
(41:44) - – How to measure content success beyond just traffic and rankings
(45:32) - – Advice for marketers looking to build influence in their industry
(48:49) - – Final thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How to Fix Your SEO Strategy

Exit Five — Mon, 03 Mar 2025 01:00:00 -0800

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.

Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.

Danielle, Rita, Ross, and Tom cover:

The most common SEO mistakes B2B marketers are making right now
Why ranking for the wrong keywords is hurting your pipeline
How to optimize content for scanners, search intent, and conversions

Timestamps

(00:00) - – Introduction to Rita, Ross, and Tom
(04:47) - – Why SEO has changed and what marketers are getting wrong in 2024
(07:48) - – The impact of AI on SEO and why standing out is harder than ever
(09:30) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
(11:56) - – The difference between top-of-funnel and bottom-of-funnel content strategies
(14:23) - – Why glossary pages aren’t enough and what to do instead
(16:59) - – The biggest homepage SEO mistakes (live website teardown)
(21:42) - – How to structure product and category pages for better rankings
(24:36) - – The problem with keyword stuffing vs. real search intent optimization
(29:27) - – Why internal linking and URL structure matter for SEO success
(34:03) - – How backlinks, brand authority, and digital PR impact rankings
(37:57) - – The role of content quality, readability, and formatting for scanners
(41:22) - – Common mistakes in blog strategy and how to fix them
(45:52) - – Why getting to the point faster improves rankings and engagement
(48:28) - – Final SEO takeaways recommendations

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

Exit Five — Thu, 27 Feb 2025 01:00:00 -0800

In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution.

Dave and Melton cover:

Why category leadership is critical and how to position your company as #1
How enterprise marketing, brand-building, and demand gen work together to drive growth
How 1Password is expanding beyond password management to create a new category

Timestamps

(00:00) - – Intro to Melton
(07:07) - – The evolution of marketing from demand gen to category creation
(10:16) - – The balance between data-driven marketing and brand-building
(11:50) - – Why attribution alone won’t make your company “hot”
(12:23) - – The importance of category leadership and market perception
(14:35) - – How 1Password is shifting from password management to Extended Access Management (XAM)
(16:59) - – How COVID changed the cybersecurity landscape
(19:12) - – Why legacy security tools aren’t enough for modern businesses
(21:42) - – The role of category creation in defining 1Password’s future
(22:57) - – Naming and positioning a new category (Extended Access Management)
(24:36) - – The risks and rewards of category creation vs. competing in an existing space
(26:40) - – Why CISOs are hesitant to be early adopters—and how to shift buyer perception
(29:27) - – The strategy behind creating demand for a new category
(31:24) - – Lightning strike moments and big brand plays for category awareness
(34:03) - – Structuring a marketing team to support both enterprise and self-service growth
(37:57) - – Balancing B2B and consumer marketing
(41:22) - – Why 1Password invested in sports sponsorships
(44:19) - – The power of emotional marketing and brand trust in enterprise sales
(47:06) - – Thought leadership and analyst relations in shaping a category
(48:28) - – Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How To Build a High Converting Product Page

Exit Five — Mon, 24 Feb 2025 01:00:00 -0800

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.

They also cover:

The biggest mistakes B2B marketers make on product pages (and how to fix them).
How to structure a product page that drives trials and conversions.
The role of interactive demos, videos, and CTAs in guiding prospects to the next step.

Timestamps

(00:00) - - Introduction to Madhav, Robert, and Dan
(03:30) - - Why most B2B product pages fail to convert
(05:05) - - The five biggest mistakes companies make on product pages
(07:42) - - The importance of clear messaging over a list of features
(10:00) - - Should you use videos, screenshots, or interactive demos?
(12:31) - - How to structure a product page that actually drives trials
(14:23) - - Breaking down the role of CTAs and conversion flow
(16:36) - - First product page teardown: What works and what doesn’t
(23:07) - - Product gifs vs. static images
(25:34) - - Second product page teardown: Fixing common UX mistakes
(28:52) - - When and where to use customer testimonials
(32:17) - - Why gating product demos might be hurting your conversions
(35:02) - - Third product page teardown: CTA placement and messaging
(37:32) - - The biggest takeaway from testing hundreds of product pages
(40:37) - - Quick wins to improve your product pages today
(43:44) - - Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Win/Loss Analysis: How to Turn Customer Insights Into Revenue

Exit Five — Thu, 20 Feb 2025 01:00:00 -0800

Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.

Matt and Drew cover:

Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead.
How competitive intelligence can shape your positioning and sales strategy.
How to structure Win/Loss programs to influence product, sales, and marketing strategies.

Timestamps

(00:00) - - Introduction to Drew
(05:05) - - What is Win/Loss analysis and why it matters
(07:42) - - Why companies obsess over lost deals (and why that’s a mistake)
(10:00) - - The real value of analyzing won deals instead of just losses
(12:31) - - How to identify your best customers and find more like them
(14:23) - - The power of competitive intelligence in shaping positioning and sales
(16:36) - - How to ethically gather insights from former competitor employees
(19:46) - - Common mistakes companies make when running Win/Loss programs
(22:01) - - How to structure a Win/Loss interview for maximum insights
(25:34) - - The key questions to ask during Win/Loss interviews
(28:52) - - Why sales and marketing alignment is critical for Win/Loss success
(32:17) - - How Win/Loss analysis can influence product roadmap decisions
(35:02) - - The best way to present Win/Loss findings to executives
(37:32) - - How to turn insights into action and drive real business impact
(40:37) - - A step-by-step guide to launching a Win/Loss program
(43:44) - - Final takeaways and advice for product marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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New On-Demand Training: AI Playbooks for B2B Marketers

Exit Five — Wed, 19 Feb 2025 00:00:00 -0800

Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI.

No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more.

If you’re tired of the AI noise and want actionable tactics you can use immediately, this course is for you. Learn more and sign up at exitfive.com/ai-playbooks.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Strategies for Building a High-Converting B2B Homepage

Exit Five — Mon, 17 Feb 2025 01:00:00 -0800

Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.

Dave, Diane, and Lee cover:

The biggest homepage mistakes B2B companies make (and how to fix them).
What belongs above the fold to grab attention and drive action.
How to balance messaging for multiple personas without overwhelming visitors.

If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it.

Timestamps

(00:00) - - Intro to Diane and Lee
(04:40) - - Common homepage mistakes that kill conversions
(05:54) - - What belongs above the fold and why it matters
(07:33) - - The role of messaging in homepage clarity and engagement
(09:14) - - Balancing multiple personas without overwhelming visitors
(10:28) - - Homepage copywriting do’s and don’ts
(15:01) - - The importance of A/B testing and user feedback
(17:22) - - Homepage layout best practices for conversion
(19:46) - - Homepage roast: Amplemarket
(25:11) - - Homepage roast: Chattermill
(31:34) - - The role of trust indicators and social proof
(34:02) - - Common design mistakes that reduce homepage effectiveness
(37:32) - - Homepage roast: PrimePay
(42:27) - - Messaging clarity vs. overcomplicating the value prop
(45:52) - - Final thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

Exit Five — Thu, 13 Feb 2025 01:00:00 -0800

In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook.

Dave and Trinity cover:

Why every startup should hire a product marketer
How to develop a strong vision and align with product teams
Scaling outbound with AI-driven ABM and sales engagement

Timestamps

(00:00) - - Intro to Trinity
(08:23) - - Why product marketing is the foundation of great B2B marketing
(10:00) - - The importance of positioning and messaging in a competitive market
(12:09) - - How Trinity rebuilt UserGems’ website for free before joining the company
(13:26) - - Negotiating your role and setting the foundation for marketing
(15:02) - - Why marketing should own SDRs and outbound prospecting
(16:43) - - The early days of building demand gen at UserGems
(18:21) - - Differentiation and positioning in a crowded market
(20:26) - - Aligning marketing with product teams and company vision
(23:22) - - Developing ICP and refining target accounts
(26:07) - - Why outbound was the first major pipeline driver for UserGems
(27:57) - - Transitioning from a startup to a growth-stage company
(30:12) - - How UserGems runs ABM at scale
(32:26) - - The AI shift in outbound marketing and its impact
(35:38) - - AI for sales outreach and improving outbound efficiency
(39:02) - - Why Trinity was initially skeptical about AI in outbound
(41:45) - - Cutting spend while increasing pipeline with AI-driven outbound
(44:29) - - The role of brand and inbound marketing in a demand gen playbook
(46:41) - - Why traditional inbound marketing didn’t work for UserGems
(48:27) - - Creating engaging demand gen campaigns
(50:22) - - Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

Exit Five — Mon, 10 Feb 2025 01:00:00 -0800

You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.

In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations that can increase conversions and improve user experience.

Danielle, Gabi, Tas, and Will cover:

Why clarity, user intent, and strong CTAs are crucial for high-converting landing pages.
The biggest design and messaging mistakes B2B marketers make.
How to structure a landing page that captures attention and drives action.

Timestamps

(00:00) - - Introduction to Tas, Gabi, and Will
(04:21) - - What makes a landing page high-converting?
(06:09) - - The difference between landing pages, homepages, and blog posts
(07:52) - - Why user intent matters in landing page optimization
(09:29) - - Why you need clear headlines and strong CTAs
(11:56) - - Common mistakes that kill landing page conversions
(14:23) - - Why mobile optimization is critical for discovery and first impressions
(16:53) - - The role of trust elements: testimonials, reviews, and credibility badges
(19:28) - - Live landing page roast: VC3
(32:19) - - Live landing page roast: Mira
(48:20) - - Live landing page roast: Metal 3D Printing Forming Page
(50:34) - - Why B2B landing pages must prioritize clarity over creativity
(53:26) - - How accessibility and contrast impact user engagement
(55:37) - - Final takeaways on what makes a great B2B landing page

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper

Exit Five — Thu, 06 Feb 2025 01:00:00 -0800

In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, how she’s navigated imposter syndrome, and her strategies for leading a successful marketing team.

Matt and Jessica cover:

Strategies for shifting from IC to a marketing leadership role
Why product marketing is the foundation of great marketing
How product marketers can position themselves for leadership

Timestamps

(00:00) - - Introduction to Jessica
(03:00) - - Transitioning from product marketing to VP of marketing
(06:57) - - Dealing with imposter syndrome and learning to trust your instincts
(09:40) - - The shift from execution to strategy in a leadership role
(11:22) - - Why taking time to think is crucial for marketing leaders
(12:45) - - The power of networking and learning from other marketing leaders
(14:46) - - How talking to agencies helped shape Copper’s marketing strategy
(16:05) - - Why product marketing is the foundation of great marketing
(17:44) - - The importance of cross-functional alignment in marketing leadership
(20:22) - - Understanding the mindset of sales teams and how to collaborate effectively
(23:16) - - The challenge of getting buy-in for product marketing initiatives
(27:48) - - Balancing being a strategic partner vs. an order taker
(30:28) - - How to respond to last-minute requests and set expectations
(32:50) - - Strategies for building strong relationships with sales and product teams
(36:02) - - How to become T-shaped and prepare for marketing leadership
(38:20) - - Learning demand gen and paid ads
(40:30) - - Why marketing leaders need to understand revenue and business impact
(42:38) - - Advice for product marketers who want to grow into leadership
(43:24) - - Closing thoughts and final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

Exit Five — Mon, 03 Feb 2025 01:00:00 -0800

Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”?

In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo) share their secrets to a killer B2B pricing page. Then, they do a live teardown of real pricing pages that you can learn from.

Emily, Bill, and Karan also cover:

How to make your pricing page clear and transparent
The most common mistakes SaaS companies make with pricing
How to structure pricing tiers and communicate value effectively

Timestamps

(00:00) - - Introduction to Bill, Emily, and Karan
(03:32) - - Why pricing pages are critical to conversions
(05:45) - - The FAST framework
(07:43) - - The four key functions of a pricing page
(11:36) - - Common mistakes companies make with pricing page clarity
(14:51) - - The role of social proof and risk reversal in building trust
(17:04) - - Should B2B companies display pricing on their website?
(19:38) - - How to structure pricing tiers for clarity and conversion
(21:55) - - Live pricing page roast: Mention
(34:00) - - Live pricing page roast: Flagsmith
(42:13) - - Live pricing page roast: Contact Monkey
(45:27) - - Why request pricing forms create unnecessary friction
(47:48) - - Should you display pricing if your competitors don’t?
(49:50) - - The importance of value-based pricing in B2B
(54:16) - - Final takeaways and recommendations

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

Exit Five — Thu, 30 Jan 2025 01:00:00 -0800

In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.

Matt and Kanika cover:

Why your LinkedIn profile should be treated like a landing page
The biggest mistakes B2B marketers make with their LinkedIn presence
How to structure your profile for visibility, engagement, and inbound opportunities

Timestamps

(00:00) - - Intro to Kanika
(04:19) - - Why optimizing your LinkedIn profile is so important
(08:07) - - Your LinkedIn profile functions like a landing page
(10:00) - - Optimizing your LinkedIn cover image
(11:42) - - Common mistakes in LinkedIn profile branding and messaging
(13:02) - - The role of social proof and credibility in your LinkedIn profile
(14:46) - - How to craft a compelling LinkedIn headline
(21:28) - - How to use personalized CTAs and custom LinkedIn buttons
(32:42) - - Why business leaders should prioritize their LinkedIn presence
(35:55) - - Balancing strong copy and good design for credibility
(37:46) - - Optimizing the LinkedIn Featured section
(44:43) - - How to turn The Experience section and About section into a conversion tool
(50:15) - - How often should you update your LinkedIn profile?
(52:53) - - Final takeaways

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

Exit Five — Mon, 27 Jan 2025 01:00:00 -0800

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

Balancing Brand vs. Demand
Working with the sales team vs. serving customers
How to inject personality into your brand
The most successful marketing campaigns Dave was a part of in his career
How to plan and brainstorm good marketing ideas
The biggest mistake marketing teams make
How to structure a marketing team
How did you know it was the right time to start your own company?
How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

(00:00) - - Intro to Dave
(05:05) - - Balancing brand, demand, and customer-centricity in marketing
(07:43) - - Infusing personality into marketing
(12:03) - - Most successful marketing campaigns and why they worked
(19:25) - - The concept of marketable moments and creating momentum
(22:33) - - Marketing at Drift and Privy
(24:27) - - How to plan and brainstorm campaign ideas
(27:28) - - Biggest mistakes marketing teams make
(29:00) - - Structuring marketing teams for different business needs
(29:47) - - The journey to starting Exit Five as a company
(32:10) - - Brand marketing versus demand marketing for scaling startups
(34:48) - - Differentiating positioning in a crowded market
(38:14) - - Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast

Exit Five — Thu, 23 Jan 2025 01:00:00 -0800

This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.

Corrina, Taylor, and Matthew cover:

How to seed a community with experts and drive engagement
The role of events and content in fostering member participation
Balancing long-term community growth with short-term wins

Timestamps

(00:00) - - Intro to Matt
(03:16) - - Defining community and the difference between building community and a community
(05:16) - - Why Exit Five moved to a gated Circle community
(07:16) - - How Exit Five engages members and drives meaningful engagement
(10:16) - - Scaling community management with member contributions
(14:16) - - Balancing digital and in-person community strategies
(16:16) - - Advice for teams without a founder-led social presence
(17:16) - - Creating audience-first media assets to build community
(20:22) - - Balancing short-term wins with long-term community goals
(25:22) - - Tracking engagement and measuring community success
(28:22) - - First steps for starting a community
(33:22) - - Closing advice

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow

Exit Five — Tue, 21 Jan 2025 06:37:40 -0800

In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.

Dave and Michael cover:

How Everflow turns happy customers into referral partners
What it’s like to be a first-time marketing leader
Building a marketing function from scratch

Timestamps

(00:00) - - Introduction to Michael
(06:53) - - Michael’s journey to marketing leadership
(11:40) - - Understanding company growth before developing your strategy
(14:44) - - Turning happy customers into referrals
(18:49) - - Scaling a successful team
(25:15) - - Referrals vs. paid ads
(29:32) - - Organic vs. paid strategies
(31:59) - - Growing organically and spreading through word-of-mouth
(33:45) - - Finding complementary business partnerships
(39:58) - - Enhancing content creation
(42:58) - - Delegation and accountability in a strong team
(43:57) - - Strategizing for growth
(47:07) - - Closing remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

Exit Five — Thu, 16 Jan 2025 01:00:00 -0800

In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.

Dave and Chris also cover:

The future of GTM and the evolving role of the CMO
Why sustainable growth is the only path forward
The transformative role AI will play in B2B marketing

Timestamps

(00:53) - - Intro to Chris Walker
(04:56) - - Managing different perspectives on social media
(09:28) - - The ROI of podcasts and social media engagement
(14:51) - - Why real-time feedback loops are valuable
(20:26) - - Shifting from "growth at all costs" to sustainable growth
(26:16) - - Rethinking marketing measurement and ROI
(33:32) - - Splitting marketing teams: strategy vs. pipeline creation
(40:37) - - How AI is reshaping B2B marketing teams
(48:42) - - Chris’s approach to creativity and focus
(53:27) - - Predictions for the future of B2B marketing
(55:05) - - Outro

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#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

Exit Five — Mon, 13 Jan 2025 06:12:21 -0800

In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.

Dave and the Tenon team cover:

The importance of aligning marketing goals with overarching business objectives to drive meaningful results
How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes

Timestamps

(00:00) - - Intro to the Tenon Team
(06:13) - - How to Think About Your Marketing Strategy Challenges
(12:09) - - Framework for Building a Marketing Operating System
(16:47) - - Why You Should Align Marketing with Business Goals
(19:41) - - How to Ensure Campaign Alignment with Marketing Goals
(24:08) - - Why Proactive Planning Is Key
(30:05) - - How to Simplify Your Marketing Processes
(37:07) - - Leadership Strategies
(41:33) - - Tenon’s Tools for Success
(45:48) - - Aligning Brand Goals and Business Objectives

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#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

Exit Five — Thu, 09 Jan 2025 01:00:00 -0800

Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.

They share lessons they both learned on their content journeys and discuss things like:

Prioritizing search as a distribution channel
Why social followers are not a vanity metric
Using and enabling the sales team for content distribution
How to repurpose your most popular content

Timestamps

(00:00) - - Intro
(02:17) - - Underrated Content Strategy for B2B
(02:32) - - SERP and Mindshare Domination
(02:32) - - ChatGPT and Closing Thoughts
(02:37) - - Search as a Distribution Channel
(02:37) - - Why We're Doubling Down on X
(02:52) - - Adjusting Your Tone with the Times
(02:57) - - Why Followers Aren't a Vanity Metric
(02:58) - - How to Repurpose Popular Organic Social Content
(03:12) - - An Easy Content Distribution Tactic
(03:13) - - The Sales Team as a Distribution Channel

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

Exit Five — Mon, 06 Jan 2025 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.

Dan covers:

How community marketing transforms brands by turning customers into primary distribution points for your story.
Why it’s important to map influence spaces and leverage customer relationships.
Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.

Timestamps

(00:00) - - Intro to Dan
(07:28) - - Community Marketing Transforms Brands
(10:36) - - Defining “Community” and “Community Marketing”
(12:16) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence
(23:16) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points
(35:52) - - Community Phase 3: Build Amazing Spaces That Hold Influence
(36:52) - - How to Determine your Community Strategy?
(37:22) - - How to Evangelize Across Communities?
(38:22) - - Q&A

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

Exit Five — Thu, 02 Jan 2025 01:00:00 -0800

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.

They discuss:

Why Jason started SaaStr
What makes a great VP of Marketing in SaaS and how to hire one
How tech and SaaS have changed since 2020
CROs vs CMOs
Importance of alignment between the CEO and marketing team

Timestamps

(00:00) - - Intro
(07:51) - - Understanding the Importance of Revenue Goals
(11:15) - - Evolving Motivations and Changing Perspectives
(15:21) - - From Solopreneur to Founder: The Journey of Exit Five
(19:17) - - The Challenge of Transitioning from Solopreneurship
(21:16) - - Insights into Jason's Content Creation Process
(24:00) - - Efficiency in writing: a five-minute rule
(30:14) - - LinkedIn: A Haven for Text-Based Writers
(31:40) - - LinkedIn's Good Community and Marketing Potential
(36:16) - - Importance of Building Relationships in Business
(41:01) - - Marketing Essentials: Brand, Field, Demand, Growth
(43:38) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(46:43) - - Finding Alignment: The Role of Marketing in Company Leadership
(50:55) - - CROs and Marketing
(53:44) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(57:04) - - Event Planning
(58:59) - - SaaStr: Connecting Founders and Revenue Professionals

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

Exit Five — Mon, 30 Dec 2024 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

Why developing a provocative point of view is critical to differentiate your brand
How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

(00:00) - - Intro to Kyle
(06:28) - - Content is strategy, but most companies have bad content
(07:39) - - Force a choice, not a comparison
(10:41) - - Book recommendations for thinking about your company differently
(13:36) - - Identifying core problems and target audience
(16:55) - - What is GTM Bloat?
(20:59) - - Beat the friction out of your process
(23:03) - - How to create a demand flywheel
(28:51) - - Non-negotiable content types
(30:14) - - Real thoughts from real subject matter experts
(34:58) - - Harness the power of the internet
(36:51) - - Always-on ways to capture the demand you create
(40:09) - - Q&A

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

Exit Five — Thu, 26 Dec 2024 01:00:00 -0800

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.

Timestamps

(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
(08:20) - - The Emotional Impact of Parental Leave.
(10:56) - - Navigating Career Paths in Marketing.
(14:26) - - SparkToro's Audience Research Tool and Growth Strategy.
(16:47) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.
(21:27) - - Rethinking the pursuit of status in business.
(24:26) - - Contemplating financial gains and their true value.
(26:32) - - Prioritizing time over extra income for happiness.
(32:48) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five.
(35:23) - - The challenges and potential rewards of solopreneurship.
(37:38) - - Navigating Hiring and Trust in a Small Team
(41:27) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.
(44:28) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.
(46:30) - - The challenge of balancing marketing strategies.
(51:47) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.
(53:54) - - Embedding Webinar Links in Blog Posts for Engagement
(56:15) - - Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

Exit Five — Mon, 23 Dec 2024 01:00:00 -0800

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.

Dave and the team cover:

2024 stats: How treating community as a product drove nearly 80% growth this year
The hottest content topics in B2B marketing in 2024
What's ahead for the Exit Five community in 2025

Timestamps

(00:00) - - Intro to the Exit Five Team
(12:13) - - Exit Five’s Year in Review
(14:11) - - Community Growth Stats
(18:05) - - Exit Five Content Strategy
(20:09) - - Community Awards
(26:36) - - Gameshow with Ding Zheng
(44:21) - - What’s in store for 2025
(51:33) - - Closing remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

Exit Five — Thu, 19 Dec 2024 06:16:04 -0800

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.

Dave and Gurdeep cover:

The role of Demand Gen in 2025 (and what's changed)
Why Brand and Reputation should be prioritized over Lead Generation
Proven strategies to create urgency and close sales deals in enterprise markets
A glimpse into ContentStack’s team structure and how they plan for growth

Timestamps

(00:00) - - Intro to Gurdeep
(07:58) - - Brand and Audience Marketing
(09:10) - - How the Role of Demand Gen is Changing
(13:20) - - Brand and Reputation > Lead Generation
(18:10) - - How Contentstack is Doing Demand Gen
(20:48) - - How to Create Urgency to Win Sales Deals
(22:29) - - Making a Good Offer in B2B Marketing
(23:45) - - Why Being Bold and Taking Risks is Important in Marketing
(29:25) - - Selling Your Vision to Leadership
(32:06) - - How Contentstack Has Over 10,000 Global ICP Accounts
(36:49) - - Team Structure at Contentstack
(41:47) - - Running Marketing and Operating a High-Performing Team
(44:03) - - Setting Effective Annual Plans
(46:18) - - AI’s Role in Marketing
(49:52) - - Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

Exit Five — Wed, 18 Dec 2024 00:00:00 -0800

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.

Matthew Carnevale, Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset. Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big opportunities without waiting for bandwidth.

Learn how shifting your mindset from “doing the work” to “making the plays happen” can unlock faster results, level up your career, and drive impact for your business.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo

Exit Five — Mon, 16 Dec 2024 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo, and author of The Next CMO, shared strategies for building and leading high-performing marketing organizations.

Peter covers:

10 Guidelines for building (or re-building) a marketing organization
Running marketing: how to build your CMO operating system
5 strategies for effectively leading an organization

Timestamps

(00:00) - - Intro to Peter
(05:49) - - Are there requirements for being a CMO?
(10:47) - - Do you really want to be a CMO?
(11:16) - - How CMOs spend their time
(11:59) - - 10 Guidelines for building (or re-building) a marketing organization
(13:46) - - 1. Align to your marketing strategy
(14:46) - - 2. Ensure the financial model supports your organization
(16:41) - - 3. Make it simple
(17:16) - - 4. Build in clear accountability
(18:32) - - 5. Resist layers
(20:12) - - 6. Do not design around the individual
(22:11) - - 7. Clearly define what is a service center and what is an outcome center
(22:49) - - 8. Build the smallest organization necessary
(24:00) - - 9. Make a hiring decision as difficult as laying someone off
(25:00) - - 10. Define your full-time vs. part-time vs. outsource strategy
(27:48) - - Running marketing: Building your CMO Operating System
(29:11) - - 5 strategies for leading marketing
(31:58) - - Q&A
(39:24) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy

Exit Five — Thu, 12 Dec 2024 01:00:00 -0800

When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money.

In this episode, Dave Gerhardt hosts an live session with John Short, CEO of Compound Growth Marketing (CGM), and Kym Parker, SVP of Media Strategy at CGM, who walk through tried and true strategies they’ve built from managing over $50 million in paid spend.

They also cover:

How to choose which strategy is best for you and exactly how to target the right ICP
The three keys to successful paid media, like setting up actionable reporting
How to identify how much you can spend for leads/account at each stage of the sales and marketing funnel

Timestamps

(00:00) - - Intro to John and Kym
(08:10) - - Choosing the Perfect Paid Media Strategy
(12:38) - - The $100 CPL Myth
(16:13) - - Three Keys to Successful Paid Media
(18:51) - - Qualification Is Critical in ABM Success
(20:29) - - How You Should Think About Bidding Algorithms
(23:13) - - Prospect Experience: The Campaign Funnel
(24:53) - - Using a Multi-Channel Approach
(29:28) - - Mid-Intent Funnel Examples
(33:00) - - Executing on a Paid Acquisition Strategy
(39:09) - - Tailoring Your Messaging for Buying Committee Engagement
(43:43) - - Balancing Funnel Strategies
(46:24) - - Justifying Higher Costs
(50:39) - - Channel Testing and Target Comparison
(52:04) - - How to Master Paid Media in Enterprise Marketing

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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The Secret Behind My Best Ad Ever: Raw Social Proof (Micro-Lesson)

Exit Five — Wed, 11 Dec 2024 00:00:00 -0800

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.

Matthew Carnevale, Marketing Manager at Exit Five, breaks down the story behind the best ad he’s ever created—one that generated $77,822 in MRR over two years. Spoiler: it wasn’t fancy production or clever wordplay. The secret? Raw, undeniable social proof.

Matthew shares why raw social proof, like screenshots, before-and-after results, and authentic testimonials, outperforms polished case studies or logos. By the end, you’ll know how to gather and use social proof effectively to make your marketing efforts stand out and drive real results.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

Exit Five — Mon, 09 Dec 2024 01:00:00 -0800

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.

Ross covers:

Why "create once, distribute forever" should be your mantra for content marketing.
How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.

Timestamps

(00:00) - - Intro to Ross
(03:36) - - Content Creation Mistakes
(06:30) - - Thinking Like a Modern Media Company: Distribution Strategy
(10:03) - - Crafting and Distributing Engaging, Impactful Content
(15:00) - - How to Continuously Engage Your audience
(17:51) - - Optimizing Strategy through Reddit and Niche Communities
(24:03) - - Tactical Content Distribution Tips
(29:50) - - Embracing AI and Automation
(33:34) - - Framework: Research, Create, Distribute, Optimize
(35:11) - - Creative Strategies for Engaging Your Online Audience
(36:39) - - Write Casually: Communicate Like a Friend
(41:26) - - The Power of Reusing Stories in Content Creation

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

Exit Five — Thu, 05 Dec 2024 02:00:00 -0800

In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

How AI is reshaping marketing roles and enabling smaller, more efficient teams
Strategies for internal marketing that align and energize cross-functional teams
Product launches and creative campaigns for brand-driven growth

Timestamps

(00:00) - - Intro to Sylvia
(06:04) - - From 1st Marketing Hire to CMO
(10:49) - - Understanding Equity and Financial Outcomes
(13:31) - - Wealth and Career Growth
(16:11) - - Why It’s Important to Have a Clear Career Narrative
(21:03) - - Mastering Storytelling in Team Meetings
(25:27) - - How to Engage Your Team
(26:03) - - Leveraging Feedback Loops to Build a Successful Team
(31:34) - - AI Is Enabling Smaller, More Efficient Teams
(35:17) - - AI’s Impact on Marketing
(38:17) - - How Kandji Is Expanding Their Team
(41:08) - - Achieving 10x Growth Through Product-Led Strategies
(44:48) - - Leveraging Competitor and Apple-Specific Keywords
(48:12) - - Minimizing Hiring Risk: Test Roles First

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Capture Attention Instantly - The Billboard Test Explained: (Micro-Lesson)

Exit Five — Wed, 04 Dec 2024 00:00:00 -0800

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.

Matthew Carnevale, Marketing Manager at Exit Five, introduces the "Billboard Test," a mental model to evaluate whether your marketing copy can grab attention in an instant. Inspired by how billboards must captivate drivers at full speed, this test helps you refine your ads, social posts, and emails for today’s audience.

Matthew shares three key elements of the Billboard Test—concise messaging, eye-catching visuals, and memorability through creativity—and explains how to apply them to make your marketing impossible to ignore. By the end, you’ll know how to capture attention and hold it, even in the busiest of feeds.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

Exit Five — Mon, 02 Dec 2024 01:00:00 -0800

This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - - Kyle's exposure to B2B marketing and strategy
(07:32) - - Gaining expertise in marketing metrics and standards
(12:10) - - Balancing Efficiency and Creativity in Sales Outreach
(15:49) - - Importance of an Internal Partnership with the Sales Team
(18:29) - - Aligning marketing goals with revenue generation
(20:12) - - Co-creating Qualified Opportunities with ICP
(25:17) - - Importance of Sales and Marketing Collaboration
(30:14) - - How CROs and CMOs can balance long-term vision and short-term outcomes
(35:24) - - The lightning strike strategy
(36:17) - - "Marketing Moments:" Calendaring significant events to drive business goals and team performance
(39:33) - - Using Shield analytics to identify and repost popular content
(47:09) - - How to simplify complex questions to extract key insights
(50:36) - - Building a networking resource for professional growth
(53:39) - - Closing thoughts

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful

Exit Five — Thu, 28 Nov 2024 01:00:00 -0800

In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting the plan on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve.

In this episode, Rowan Tonkin, CMO at Planful, and Dave Gerhardt, Founder of Exit Five, lead you through the essential steps to building your plan, getting it approved, and unlocking the full potential of your marketing efforts.

They cover:

Tips to build a powerful marketing plan that aligns with your business objectives.
Strategies to gain plan approval from executives and board members
Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.
Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

Exit Five — Mon, 25 Nov 2024 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

Identifying your “one word” to own and dominate a category on LinkedIn.
Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

(00:00) - - Intro to Devin
(06:52) - - How to Build Trust at Scale
(12:45) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
(14:57) - - Pick Your “One Word” to Guide Your Content Category
(20:11) - - How to Narrow Your Audience
(26:24) - - How to Pick Content Pillars & Topics
(30:51) - - Outlining Your Production Process
(32:45) - - How to Measure & Iterate LinkedIn Success
(37:44) - - Using Company Pages vs Personal Pages
(38:25) - - Communicating with Your CEO
(39:37) - - How to Get Your Whole Team Involved in LinkedIn
(40:18) - - Niching Down with Your “One Word”
(41:47) - - Prioritizing Engagement on LinkedIn
(42:58) - - Applying This Framework to Other Channels
(43:14) - - Revising Your Voice and Tone
(45:09) - - How to Pick Your “One Word” (Revisited)
(47:14) - - Reach Versus Teach

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#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing

Exit Five — Thu, 21 Nov 2024 01:00:00 -0800

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.

Dave and Andrew also cover:

The importance of first principles in B2B marketing
How to structure and scale a marketing team
How to differentiate in a crowded market

Timestamps

(00:00) - - Intro to Andrew
(08:42) - - From Startup Founder and CMO to Head of Marketing
(14:17) - - Starting Out at Paddle
(17:03) - - First Principles for Building Out Marketing
(19:41) - - Positioning and Messaging in a Crowded Market
(20:56) - - Leading a 30-Person Marketing Team at Paddle
(25:55) - - The Key to Being an Effective Leader
(28:24) - - Distributing and Prioritizing Tasks on the Marketing Team
(33:51) - - Marketing Strategy at Paddle
(35:32) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company?
(39:04) - - AI in B2B Marketing
(41:57) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson

Exit Five — Wed, 20 Nov 2024 00:00:00 -0800

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.

Matthew Carnevale, Marketing Manager at Exit Five, discusses the difference between goals, strategies, and tactics—a framework every marketer needs to plan effectively.

Matthew explains why strategy is the guiding principle behind your plan, how it keeps your team focused, and shares real-world examples of aligning tactics with strategy.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

Exit Five — Mon, 18 Nov 2024 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.

Natalie covers:

How to establish a marketing framework that simplifies decision-making and helps you say no effectively.
A three-step process for communicating priorities with your CEO and leadership team.
Quick-win productivity hacks that offer simple ways to say “no.”

Timestamps

(00:00) - - Intro to Natalie
(06:16) - - The “stress spiral” at work
(08:08) - - How to stop the stress spiral and decide what’s most important to work on
(10:05) - - Natalie’s marketing framework: Unique + Valuable
(11:13) - - Examples of creating a unique and valuable marketing framework
(13:03) - - Why having a framework works
(15:50) - - Step #1 of saying “No”: Ask the Why
(18:42) - - Step #2 of saying “No”: Swap it out
(20:48) - - Step #3 of saying “No”: "Let’s experiment with it"
(23:42) - - Small ways to say “No”
(29:51) - - Natalie’s weirdest ask she’s received (and had to say no to)
(30:53) - - How to know you need to get better at saying no
(31:51) - - Giving context and rationale when saying yes
(32:41) - - How to get your team to think with a marketing mindset and actively bring ideas to you
(33:49) - - Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you?

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat

Exit Five — Thu, 14 Nov 2024 01:00:00 -0800

In this episode, Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a expert in communications and B2B marketing leadership.

Dave and Priscilla cover:

The path from communications to marketing leadership
The unique challenges of marketing a physical product in the B2B tech space
Building and scaling a global marketing team at a high-growth, remote-first company

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

Exit Five — Mon, 11 Nov 2024 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.

Lashay covers:

How to niche down by focusing on one problem for one ideal customer profile.
Why it’s important to develop a strong point of view to stand out in your category.
How to create a repeatable, results-driven process that builds trust and sells your service

Timestamps

(00:00) - - Intro to Lashay
(07:03) - - When Change Outweighs Pain Of Staying The Same
(10:41) - - Step One: Narrow Your Job Description
(13:18) - - Step Two: Develop a Strong Point of View
(16:04) - - Step Three: Use the L.O.C.K Formula
(21:26) - - Step Four: Let the Process Sell Itself
(25:28) - - Niche Consultants vs. Agencies Are The New Normal
(28:24) - - “Live Your Dash”
(31:18) - - How to Approach Selling Your Brand vs. Your Name
(32:39) - - How to Figure Out Your Niche
(35:35) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark

Exit Five — Thu, 07 Nov 2024 01:00:00 -0800

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.

Pranav covers:

Why attribution models like first-touch and last-touch are outdated
How to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.
How to present marketing's value to the CFO and CEO

Timestamps

(00:00) - - Intro to Pranav
(07:30) - - Marketing IS Measurable
(08:13) - - What Does Attribution Mean?
(11:28) - - Do Search Ads Drive Incremental Sales?
(12:45) - - How To Find Cause From Search > Impression > Click > Conversion
(14:38) - - Google’s Conversion Lift
(16:05) - - Do Social Ads Drive Incremental Sales?
(17:31) - - Tracking Demo Bookings vs. LinkedIn Impressions
(19:46) - - Do Emails Drive Incremental Sales?
(22:16) - - Do Podcasts Drive Incremental Sales?
(24:22) - - Do Billboards Drive Incremental Sales?
(26:46) - - How Do You Measure Brand?
(31:41) - - Why You Should Experiment to Understand Attribution
(33:51) - - The Long Term Impact of Brand Equity
(35:36) - - How to Measure the Impact of Videos and LinkedIn
(36:49) - - Impressions vs Results
(39:59) - - Impressions vs Demos
(43:56) - - Wrap Up

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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How To Craft A Hook That Grabs Attention Instantly: B2B Marketing Micro-Lesson

Exit Five — Wed, 06 Nov 2024 00:00:00 -0800

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.

Matthew Carnevale, Marketing Manager at Exit Five, breaks down a core copywriting skill that every marketer needs: crafting a hook that grabs attention right away. Too often, marketers "bury the hook" by failing to get to the point, leaving potential customers scrolling past.

Matthew shares the top three elements of a strong hook, why questions don’t work as well as statements, and real-world examples of hooks that have proven to be irresistible. By the end, you’ll know how to create concise, clear, and compelling hooks that keep people engaged from the first word.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#190: Strategy | Doing Marketing in a Sales-Led Organization with Taylor Udell, Head of Growth at Champify

Exit Five — Mon, 04 Nov 2024 01:00:00 -0800

In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations.

Dave and Taylor cover:

How Champify drives awareness through events, LinkedIn organic, and thought leader ads
Why they stopped doing direct response ads and are seeing better results with high-value content assets
Why cold calling is an effective channel in Champify's sales-led approach
Why they chose to stop hiring freelancers and agencies and instead opted to build expertise in-house

Timestamps

(00:00) - - Intro to Taylor
(04:49) - - How to Build Product Awareness
(09:23) - - Why Thought Leader Posts Are a Better Approach Than B2B Ads
(11:41) - - How To Measure LinkedIn Effectiveness
(15:40) - - Areas Where Taylor Hopes to Drive Revenue Growth at Champify
(19:30) - - Why Cold Calling Works at Champify
(21:13) - - Measuring Success Between Sales and Marketing
(23:14) - - Why Champify Stopped Using Direct Response Ads and Is Seeing Better Results with High-Value Content Assets
(26:59) - - Driving Higher Intent with Content Assets
(29:20) - - Why Champify Stopped Outsourcing Until They Had a Definition of “Good”
(32:08) - - Measuring Success Without Gating Content or Generating MQLs
(35:00) - - Advice for New Marketing Leaders
(38:33) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#189: Product Marketing | Are Product Marketers Actually Marketers? with We're Not Marketer's Podcast

Exit Five — Thu, 31 Oct 2024 01:00:00 -0700

In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?

We’re Not Marketers and Dave also cover:

One way “frameworks” might hurt your product storytelling.
Why you can’t just start a podcast in B2B without this obvious skill?
What Dave said is “the most important role in B2B marketing”.
Don’t tell sales “what to do”. They almost never listen. Do this instead.
Why “messaging by committee” sucks.
Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
How can we (product marketers) simplify B2B marketing

Timestamps

(01:05) - Dave's Journey and Podcasting Tips
(06:34) - The Importance of Product Marketing
(08:32) - Early Stage Marketing Strategies
(15:45) - Building Trust and Influence in Startups
(22:40) - Positioning and Messaging Challenges
(26:58) - Addressing the Decline in Win Rate
(28:46) - Importance of Executing Positioning
(29:19) - Casual Conversation and Personal Interests
(30:20) - Messaging Torture Chamber
(30:53) - Marketing Strategies: Brand vs. Content
(32:36) - Event Marketing Insights
(34:21) - Simplifying B2B Marketing
(38:00) - The Role of Podcasts in B2B Marketing
(44:45) - Conclusion and Upcoming Events

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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B2B Marketing Micro-Lesson: How to Drive Urgency—And Why You Can't Fake It

Exit Five — Wed, 30 Oct 2024 00:01:00 -0700

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.

Matthew Carnevale, Marketing Manager at Exit Five, dives into a fundamental principle every B2B marketer should understand: you can't fake urgency. Real urgency isn’t something you create from thin air - it’s something that’s baked into your go-to-market strategy.

Matthew shares examples from Exit Five’s playbook, like driving urgency through limited event tickets and exclusive launch discounts, and explains how to adapt these techniques for any B2B setting.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly

Exit Five — Mon, 28 Oct 2024 06:08:33 -0700

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dave hosts a marketing leadership panel with Peter Mahoney, CCO of GoTo, Tara Robertson, CMO at Bitly, and Amrita Mathur, Head of Marketing at Zapier. These marketing leaders open up about their experiences and share actionable advice to help you lead, manage, and set goals for your marketing team.

Dave, Peter, Tara, and Amrita cover:

Why business literacy is so important for marketing leaders
How to set goals for your marketing team
Each panelists biggest career risks — what worked, and what did not
Practical frameworks for managing short-term demands while staying committed to long-term goals

Timestamps

(00:00) - - Intro to Peter, Amrita, and Tara
(07:43) - - One Piece of Advice for Marketing Leaders
(15:11) - - How to Set Goals For Your Team
(24:22) - - Framework for Short-Term vs Long-Term Pipeline Goals
(26:56) - - Budgeting for Short-Term vs Long-Term Goals
(29:26) - - How to Work with a Difficult Counterpart
(31:49) - - Panelists’ Biggest Career Risk That Worked
(35:28) - - Panelists’ Biggest Career Risk That Did NOT Work
(38:04) - - How to Lead your Team When You’re in a Leadership Rut
(46:25) - - How to Navigate a New Leadership Role
(49:49) - - Making Uncomfortable Decisions as a Leader
(53:02) - - Does CEO = CMO?
(54:45) - - When to Reconsider Your Strategy
(58:10) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

Exit Five — Thu, 24 Oct 2024 01:00:00 -0700

In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

How to build alignment between sales, marketing, and ops
Why early-stage companies must align operational complexity with their growth maturity
How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

(00:00) - - Intro to Sean
(07:39) - - Going From Founder Led Sales to Having A Professional GTM
(10:20) - - How Ops Bridges Business Goals
(14:10) - - How To Align Sales, Marketing, and Operations
(18:19) - - Why You Need A Clear Marketing Strategy
(20:45) - - How To Build A Partnership Between Marketing and Operations
(27:09) - - Guidelines For Long Term vs Short Term Budgeting And Planning
(32:18) - - Marketing's Role At The Bottom Of The Funnel
(37:13) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
(41:05) - - Do Engaged Accounts Measure The Success Of Marketing?
(42:55) - - Sean’s Podcast ROI
(45:11) - - AI Use Cases In Ops
(50:13) - - How To Hire A Good Ops Person
(53:41) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Visit hatch.fm to learn more

B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action

Exit Five — Wed, 23 Oct 2024 10:13:59 -0700

In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world insights based on what we’re learning each week here at Exit Five.

This solo episode features Matthew Carnevale, Marketing Manager at Exit Five, who discusses a key lesson every B2B marketer needs to know: why every marketing email should have just one call to action.

Matthew shares the psychology behind decision-making, including Hick's Law, decision fatigue, and Fogg’s Behavioral Model, and explains why simplifying your emails can lead to higher conversions.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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#186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABM

Exit Five — Mon, 21 Oct 2024 01:00:00 -0700

In this episode, Dave Gerhardt sits down with Mason Cosby, a leader in account-based marketing (ABM) strategy and founder of Scrappy ABM. Dave and Mason unpack how to simplify ABM, create meaningful engagement, and build personalized campaigns that drive real business results.

Dave and Mason cover:

Why companies should crawl before they walk or run” with ABM by starting with re-engagement programs instead of complex tech stacks.
Why you need to track key signals of engagement and align marketing efforts to warm up prospects before sales outreach.
Why you should be treating sales as an integrated marketing channel.

Timestamps

(00:00) - - Intro to Mason
(06:27) - - Should you be using ABM?
(09:23) - - Breaking down the process — awareness to acquisition
(12:41) - - Why you should be treating sales as a marketing channel
(17:26) - - Insights and data you need for effective ABM
(21:52) - - Distribution strategies
(25:55) - - When to adjust your outreach strategy
(27:37) - - Awareness, engagement, and high-intent follow-up strategies
(31:54) - - Re-engagement vs awareness for ABM
(34:55) - - Why your story and positioning drive marketing success
(36:10) - - Mason’s framework for ABM programming
(39:52) - - Learn before scaling ideas (crawl, walk, run)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

Exit Five — Thu, 17 Oct 2024 01:00:00 -0700

Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages.

Matt and Tas cover:

Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized for campaigns.
Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address these.
Avoiding buzzwords and feature-dumping by telling compelling product stories and focusing on the value customers receive instead of jargon.

Timestamps:

(00:00) - - Intro To Tas
(03:57) - - Landing Page Teardown In The Exit Five Community
(07:55) - - Content Is King, Design And Experience Is Queen
(12:22) - - ADA Compliance for Websites
(16:22) - - How To Optimize Website Speed
(18:41) - - Why You Should Use Separate Landing Pages for Targeted Feedback
(22:28) - - The Best CTAs For Decision Fatigue
(26:09) - - Why Simplified Writing Is Often Better For Engagement
(29:09) - - How To Tell A Story About Your Product
(32:05) - - Adding A Problem Block To Your Home Page
(37:33) - - How to Craft Unique Language to Differentiate Your Brand
(40:57) - - Why You Need Testimonials On Your Site
(44:36) - - Why You Need FAQs On Your Site
(47:42) - - Prioritize Value Before Requesting User Engagement
(51:44) - - Niche Services Are A B2B Differentiation Strategy
(54:47) - - Simplifying Demos
(58:36) - - Tools For Optimizing Landing Pages
(01:00:43) - - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

Exit Five — Mon, 14 Oct 2024 01:00:00 -0700

In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way.

Dave and Kira discuss:

How to align marketing and sales through co-creation to ensure your sales team uses the content you create
The value of a strong messaging framework and how it drives consistency in B2B marketing
Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment

Timestamps

(00:00) - - Intro to Kira
(07:10) - - Kira’s Career Journey From Sales Enablement to Product Marketing
(10:24) - - Challenges of Building Community / Getting Connected with Exit Five
(17:46) - - How To Get Sales To Use Content from Marketing
(20:21) - - How to Align Marketing and Sales Teams
(26:27) - - Effective Messaging and Having a Core Company Narrative
(31:35) - - Why You Should Identify What Differentiates Your Business
(35:18) - - How To Create Strong Brand Positioning
(38:03) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing
(39:47) - - “The Risk Of Insult Is The Price Of Clarity”

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

Exit Five — Thu, 10 Oct 2024 01:00:00 -0700

In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

Leveraging Demo-Led SEO for 10X website traffic growth
How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

(00:00) - - Intro to Madhav
(07:20) - - Building Brand Loyalty Through Content and Relationships
(08:40) - - Building Brand Reputation in a Saturated Market
(14:47) - - How To Strategize SEO By Capturing Existing Traffic
(17:04) - - Why Interactive Demos Are So Important
(21:39) - - How Madhav Executed Storylane’s Demo Page Project
(27:07) - - Demo-Led SEO’s Impact on Brand Search and Signups
(30:01) - - Why You Should Prioritize Website Articles Over Traditional Blogs
(33:06) - - How To Create A Compelling Offer
(38:24) - - Revenue Attribution
(41:30) - - Storylane’s Ad Truck For Brand Awareness and Searches
(46:23) - - Rethinking Email Marketing
(49:55) - - Hiring a Dedicated Writer for Impactful Newsletters
(50:39) - - Leveraging Engaged Audiences

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

Exit Five — Mon, 07 Oct 2024 01:00:00 -0700

In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.

Dave and Mychelle cover:

How Knak built a brand and captured demand in a space without a known category
The balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experiments
How AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platforms

Timestamps

(00:00) - - Intro to Mychelle
(06:47) - - Embracing Diverse Career Paths to Become a CMO
(11:31) - - Leveraging Big Company Skills in Startups
(12:22) - - Influencing Resources Without Ownership in Large Organizations
(16:44) - - Weekly Team Meeting Tips
(19:45) - - Mychelle’s OKR Framework
(24:31) - - How Knak Creates and Captures Demand
(26:03) - - How To Understand and Target Buyers
(31:35) - - Having AI Discussions With Your Team
(35:09) - - AI is Shifting from Core Component to Creative Assistant
(36:31) - - Integrating AI into Core Tools
(42:13) - - Sales and Marketing Alignment
(45:35) - - Navigating Relationships as a CMO

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
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New from Exit Five: Announcing the Ultimate Roast of B2B Websites

Exit Five — Fri, 04 Oct 2024 01:00:00 -0700

Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you.

She covers:

What you'll learn if you attend The Ultimate Roast
Our expert lineup of panelists who will dig into each essential section of a B2B website
How you can win prizes worth up to $80k in value

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio

Exit Five — Thu, 03 Oct 2024 01:00:00 -0700

Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs.

Dave and Will cover:

The importance of clear positioning and how it can make or break the effectiveness of your web copy.
Why collaboration between design and copywriting is critical for creating a customer-driven page structure that leads to conversions.
How to write web copy that differentiates your brand from competitors using unique, customer-centric language, moving beyond generic industry buzzwords.

Timestamps

(00:00) - - Intro to Will
(06:51) - - Why Having A Dedicated Copywriter Is Not A More Common Hire
(10:40) - - How to Write Web Copy That Makes Your Brand Stand Out Among Competitors
(15:23) - - Simplifying Product Positioning with the CUB Framework (Confusing, Unbelievable, Boring)
(20:23) - Recognizing Your Product’s Differentiation
(24:43) - - How To Enhance Positioning and Structure with Voice and Tone
(25:42) - - 37signals' Example and Inspiration
(33:16) - - How to Collaborate on Design With Your Team
(35:19) - - Why You Should Optimize Copy with Social Proof
(40:28) - - How To Ask Customers Deep Product Questions
(45:14) - - How To Highlight Non-Negotiable Features When Outlining Product Benefits
(50:44) - - Content Structuring
(52:36) - - Embracing Imperfection in Writing
(55:16) - - Tips For Getting Inspired

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

Exit Five — Mon, 30 Sep 2024 01:00:00 -0700

In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

Building a creator-led marketing program that encourages user-generated content and community involvement
Aligning marketing with product-led growth for self-serve models
Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

(00:00) - - Intro to Bruno
(08:43) - - Tailoring Growth Marketing Strategies
(10:44) - - Freelancer-Generated Content
(13:30) - - Launching a Creators Program
(19:23) - - Collaborative Product Integration
(20:12) - - Quality Over Quantity in Influencer Marketing
(24:28) - - SEO Tools Development with Clay and Webflow
(29:22) - - How to Craft a Distinctly Unique Brand
(29:59) - Customizing Outbound Strategies
(33:18) - - Having a Strong Company Vision
(37:35) - - In-House SEO vs External Agency

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

Exit Five — Thu, 26 Sep 2024 01:00:00 -0700

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.

Dave and Kevin cover:

How to be a good marketer even when you're not the Subject Matter Expert
Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
B2B influencer marketing plays that work

Timestamps

(00:00) - - Intro to Kevin
(07:25) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
(10:03) - - Why You Should Stay Close to Your Customer
(17:22) - - How to Manage a Marketing Team with Limited Resources
(19:41) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
(25:45) - - Signups and Demos Boost From LinkedIn
(26:51) - - How to Attribute ROI in Multi-Platform Marketing
(31:01) - - Creating Authentic and Valuable Content
(35:40) - - Generating Pipeline with Economic Buyer Signals
(37:21) - - Increasing Digital Touchpoints
(41:19) - - How To Maximize Actionability, Volume, and Conversion Rate
(43:05) - - LinkedIn Measurement

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

Exit Five — Mon, 23 Sep 2024 01:00:00 -0700

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

Why accessible, usable, and transparent websites is important in improving the buyer experience
How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

(00:00) - - Intro to Natalie
(07:28) - - Why Marketing Requires Full Company Alignment
(11:55) - - Why You Should Have a Transparent Pricing Page
(14:22) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
(17:09) - - How To Secure Buy-In
(19:24) - - Why Sales Responds Well to Demo-ing Benefits
(20:42) - - Commsor Teardown
(27:28) - - Andimol Teardown
(33:15) - - Directus Teardown
(37:54) - - Firstbase Teardown
(41:12) - - TeraLeap Teardown
(44:15) - - Q&A

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

Exit Five — Fri, 20 Sep 2024 00:01:00 -0700

Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader.

He covers

Why structured learning tracks are a good bet for Exit Five
What's included in the program and why you should join
Who will benefit from the accelerator
How much it costs and where to sign up

Join The Accelerator Here

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
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#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island

Exit Five — Thu, 19 Sep 2024 01:00:00 -0700

Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."

Dave and Ari Cover:

The key differences between category creation and strategic positioning, and why it matters for B2B marketers
The steps to building a brand story that resonates with both your internal team and your target audience
How focusing on the last 20% of branding efforts can elevate your company above the competition

Timestamps

(00:00) - - Intro to Ari
(05:40) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding
(09:49) - - SEO Strategy vs Branding
(15:16) - - How Brand is an Art and a Science
(20:31) - - Challenges in Cybersecurity Branding
(22:15) - - Early Stage Marketing
(30:16) - - Cognitive Behavioral Branding
(35:25) - - How Ari Manages Projects with the Brand Team
(37:35) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy
(41:53) - - What Founders Really Want to Do
(46:59) - - Balancing the Day-to-Day with Visionary Goals

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
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#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

Exit Five — Mon, 16 Sep 2024 07:03:58 -0700

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - - Introduction
(11:42) - - Statistics on Product Demos
(15:45) - - Gating vs. not gating product demos
(18:04) - - Emails and personalized follow-ups post-demo
(19:00) - - Where to place the interactive demo on the website
(27:41) - - Interactive demos with complex products
(32:42) - - How to budget for interactive product demos
(35:34) - - Implementing interactive product demos in LinkedIn ads
(37:12) - - Platform recommendations for interactive product demos
(41:06) - - Use of interactive demos in the sales cycle
(42:42) - - Tracking activity and attribution in interactive demos
(44:21) - - Personalized demos for each prospect
(47:20) - - Post interactive demo conversion best practice
(52:02) - - Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson

Exit Five — Thu, 12 Sep 2024 02:00:00 -0700

Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing.

Ruth and Dave cover:

How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes
The best-performing marketing channels for driving enterprise pipeline — including SEO, email, and events
Inbound and outbound strategies in enterprise sales and how they work together to build a successful pipeline

Timestamps

(00:00) - - Intro to Ruth
(07:06) - - Work-Life Balance as a CMO
(21:20) - - How to Balance Cost, Volume, and Conversion Rates in Channel Optimization
(23:57) - - Optimizing Enterprise Sales
(28:57) - - Why You Need to Align Sales and Marketing Leadership
(32:04) - - Budgeting and Measuring Brand Initiatives
(34:56) - - How to Plan for Future Revenue
(38:24) - - Quarterly and Monthly Marketing Strategy Execution
(40:30) - - Creating Weekly Leadership Priorities and a Problem-Solving Document
(45:47) - - How To Make a Good Hire

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

Exit Five — Mon, 09 Sep 2024 01:00:00 -0700

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.

Jared and Dave cover:

How to integrate partner voices into your marketing strategy to create lasting influence and trust
Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
Using partnerships as a growth lever across departments, not just sales and marketing

Timestamps

(00:00) - - Intro to Jared
(08:28) - - Jared’s Career Journey in B2B
(09:11) - - Building a Multi-Million Dollar Business in Less Than a Year
(14:48) - - Omnichannel Distribution and Virtual Events
(16:31) - - The Story of Selling PartnerHacker
(21:45) - - Book Recommendation: The Sumo Advantage
(26:24) - - Why You Need to Grow Business Partnerships
(28:49) - - The Three Types of Entrepreneurs
(32:52) - - SaaS-Native vs Traditional Partner Models
(33:39) - - The Role of Ecosystem Officer in Marketing
(39:26) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
(43:35) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow

Exit Five — Thu, 05 Sep 2024 01:00:00 -0700

Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.

Shane and Dave cover:

How Webflow combined its self-serve and enterprise growth teams to streamline acquisition
Targeting broad personas and aligning messaging to meet unique needs
Brand building in B2B marketing and leveraging creative campaigns for long-term growth

Timestamps

(00:00) - - Intro to Shane
(07:57) - - The Three Pillars of Webflow’s Marketing Strategy
(11:29) - - How to Sell to Multiple Personas
(12:30) - - How to Position Your Solution on Your Website
(18:23) - - Combining Brand and Product Marketing Strategies
(21:22) - - The Art of Pricing and Packaging
(23:37) - - Why You Should Clarify Decision-Making Roles
(28:54) - - Managing Yearly Initiatives and High-Level Work Priorities
(30:22) - - Implementing Monthly and Weekly Project Check-Ins
(33:46) - - Building Trust
(37:10) - - Dedicating Yourself Personal Development Time
(44:18) - - Finding Your Career Fit

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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They give you unlimited podcast editing and strategy for your B2B podcast.
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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Exit Five — Mon, 02 Sep 2024 01:00:00 -0700

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

(00:00) - - Intro to Chelsea
(07:16) - - LinkedIn for B2B
(14:20) - - Chelsea’s Experience at Chili Piper
(18:25) - - Improving Content for Podcasts
(21:41) - - How to Maximize Search Impact
(22:30) - - Driving Website Traffic Through Brand Content Strategy
(28:42) - - Merging Brand and Keyword-Driven Content
(32:33) - - Aligning Brand and Content Strategy with Your Goals
(34:40) - - New Content Channels for B2B
(38:44) - - How to Measure Content Engagement
(42:20) - - Skyscraper SEO Content Strategy
(43:29) - - How to Grow Using Gated Content
(50:28) - - How to Craft a Brand Strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

Exit Five — Thu, 29 Aug 2024 01:00:00 -0700

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.

Tommy and Dave cover:

Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential
The importance of posting consistently to build a strong social presence
How using video content on LinkedIn can accelerate trust-building with your audience

Timestamps

(00:00) - - Intro to Tommy
(08:21) - - Why You Should Focus on One Core Social Channel
(10:34) - - LinkedIn Success Using Just Text
(12:44) - - How to Get More Audience Data through Posting Frequently
(15:49) - - The Best Niche Content for Target Audience Engagement
(19:46) - - Why Honesty is Important in Building an Audience and Network
(24:55) - - Podcast ROI Beyond Sales and Downloads
(25:38) - - Balancing Evergreen and Timely Content
(31:05) - - Challenges and Trade-offs of Scheduled Social Media Posts
(33:39) - - How to Focus on Client Success
(37:44) - - How to Grow Followers and Relevance on LinkedIn
(40:36) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy
(45:08) - - How to Create Video Content for LinkedIn
(48:50) - - Why Diverse Perspectives are Important in Business
(49:47) - - How to Use Social Media for Business Growth

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Exit Five — Mon, 26 Aug 2024 01:00:00 -0700

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

(00:00) - - Intro to Jen
(07:07) - - Why You Should Have a Mentor and How To Get One
(08:57) - - Sales Experiences and Becoming a Chief Evangelist
(12:28) - - Making the Lead from Side Hustle to Full Time
(16:55) - - Why Your Career Experiences Should Be Diverse
(20:19) - - The Shallow Impact of Diversity Panels
(24:11) - - How Jen Built Her Personal Brand
(27:32) - - Creating Unscripted Content that’s Still Clear
(31:04) - - Being Authentic in Marketing
(35:59) - - Don’t Use Templates for Customer Conversations
(42:21) - - Strong Relationships Between Product Marketing and Sales
(43:08) - - Being Customer-Centric
(48:30) - - Why You Need to be a Good Storyteller
(50:19) - - Challenges of Data Analysis

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Exit Five — Thu, 22 Aug 2024 01:00:00 -0700

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

How to hire a “Head of Content” and what mistakes to avoid
Behind the scenes of how ExitFive repurposes content (like this podcast!)
The fun challenges of going from a solopreneur to team of five

Timestamps

(00:00) - - Intro to Danielle
(06:37) - - Why we hired a Head of Content at ExitFive
(09:47) - - How we write our newsletter
(13:09) - - Content repurposing at ExitFive
(19:26) - - Why you should repeat yourself as a marketer
(24:23) - - How to create a culture where everyone can do their best work
(27:20) - - Why your team needs a vision to work towards
(32:13) - - Balancing Structure and Flexibility

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

Exit Five — Mon, 19 Aug 2024 06:29:53 -0700

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
How to create educational content for Instagram to build trust
Why you need to tailor your content for Instagram and your audience specifically

Timestamps

(00:00) - - Intro to Jenn
(06:52) - - Setting Goals for B2B Brands for Instagram
(10:29) - - Adapting Content Strategy for Instagram
(12:23) - - Focusing on Quality Over Quantity
(15:29) - - Using Educational Content to Build Your Brand
(20:21) - - TikTok Experts vs Short Form Video Experts
(24:33) - - TikTok, Instagram, and Content Unique to Platforms
(27:31) - - How to Use Instagram Carousels
(30:57) - - How to Use Instagram Highlights
(33:28) - - Strategies to Find Underpriced Attention
(35:46) - - Aligning Brand Image with Social Media Presence
(39:45) - - Understanding Reach Metrics
(42:24) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

Exit Five — Thu, 15 Aug 2024 01:00:00 -0700

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

(00:00) - - Intro to Jay and Pierce
(05:52) - - What Personalization Looks Like in 2024
(10:37) - - Using “Friendly Froms” to Increase Open Rates
(14:50) - - How the Best Emails Are Designed
(18:32) - - How Often Should You Send Emails?
(19:36) - - Sending a Killer First Email
(25:46) - - Your Reader Needs Context
(27:31) - - Use First Person for Better Call-to-Action Buttons
(30:29) - - How to Avoid Confusing Content
(35:17) - - Why You Need To Focus On Building Trust
(36:56) - - Writing for Engagement
(44:32) - - Email Branding Trends in 2024

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

Exit Five — Mon, 12 Aug 2024 11:28:21 -0700

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

(00:00) - - Intro
(05:59) - - Early Days at HockeyStack: Outreach and Launch
(13:36) - - Scaling Content Distribution and Launching Podcasts
(15:01) - - Transitioning to Event and Field Marketing
(20:08) - - Transitioning from CMO to Media Company CEO
(27:24) - - How to Build Trust at Scale
(31:18) - - Content Marketing Benchmarks and Data
(34:02) - - Sample Sizes, Metrics, and Context in Research Reporting
(42:27) - - How to Actually Use Reporting Tools
(43:44) - - Creating Custom Reports and Templates
(46:24) - - Tracking Traditional Touch Points Digitally

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

Exit Five — Mon, 12 Aug 2024 05:26:51 -0700

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

How the content team at Monday.com acts as a strategic partner to departments across the business
The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
How they use audience engagement and feedback to make better content

Timestamps

(00:00) - - Intro
(08:43) - - Content Strategy as a Career
(11:15) - - Monday.com’s Messaging Strategy
(13:02) - - Transitioning to a Multi-Product Brand
(17:50) - - Using Content to Create Trust
(26:21) - - How They Create Sales Enablement Content for Enterprise Accounts
(29:03) - - Monday's Value-Based Thought Leadership Strategy
(32:43) - - Behind the Scenes: Working With a Cartoonist
(38:52) - - How Their Newsletter Has a 30% Open Rate
(41:03) - - Getting Buy-in For Thought Leadership
(42:52) - - Boosting Open Rates with Quality Sender Names
(49:11) - - Transforming Job Stress into Meaningful Leadership
(50:36) - - Successful Idea Testing on a Smaller Scale

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

Exit Five — Mon, 05 Aug 2024 01:00:00 -0700

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.

Adam and Dave cover:

How marketing can drive demos that aren’t qualified and how to fix it
Why MQLs aren’t efficient incentives for marketing teams
How to use feedback from Sales to create better marketing content

Timestamps

(00:00) - - Why Working With B2B Agencies is So Hard
(07:40) - - Marketing in 2024
(11:36) - - How to Actually Test Your Marketing Campaigns
(13:41) - - Organizing Your Marketing Team
(16:36) - - Setting Aside Budget For Experiments
(24:26) - - How to Ask Qualifying Questions
(25:47) - - Balancing Brand Building and Conversion
(30:07) - - Advocating for Marketing Strategy Internally
(35:01) - - Using Feedback from Sales to Create Content
(40:42) - - How to Test and Iterate Quickly
(48:52) - - Adwords Keyword Optimization and Ad Copy
(50:01) - - Marketing Leadership in SaaS at a Scale Up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

Exit Five — Thu, 01 Aug 2024 01:00:00 -0700

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.

Zach and Natalie cover:

How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
The power of video content in creating engaging and effective product launch campaigns
Best practices for collaborating with sales teams to develop impactful sales enablement materials

Timestamps

(00:00) - - Intros
(06:58) - - How to Launch Without the Product
(09:33) - - Refining Insights for Successful Product Launches
(15:51) - - Content and Privacy Regulations
(17:05) - - Crafting a Buyer-Centric Positioning Strategy
(21:17) - - Strategic Startup Audio Feature Launch Approach
(27:48) - - Working with B2B Influencers
(33:05) - - How to Approach Sponsored Content in B2B
(37:03) - - Measuring Engagement on LinkedIn
(43:48) - - Communicating with Sales
(52:06) - - Improving Buy-In and Time Management for Launch Success

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

Exit Five — Mon, 29 Jul 2024 01:05:00 -0700

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.

Natalie and Dave cover:

The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
Her step-by-step process to a successful product launch

Timestamps

(00:00) - - Intro
(06:50) - - Natalie’s Marketing Career Path
(10:57) - - Loving the Product Makes You A Better Marketer
(13:51) - - Product Launches and Growth
(15:50) - - Keys to a Successful Video Strategy
(18:53) - - Coordinating Launch Projects with Marketing and Product
(24:37) - - B2B Influencer Outreach
(29:34) - - Influencer Measurement Challenges
(34:39) - - Curated Dinner Strategy
(38:14) - - Lead Generation and Outreach with Apollo
(48:13) - - Transitioning to Product-Led Growth
(53:33) - - Working with the CEO

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

Exit Five — Thu, 25 Jul 2024 01:00:00 -0700

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.

Max and Dave Cover:

His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
Challenges and advice for hiring in international markets
The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval

Timestamps

(00:00) - - Intro
(06:55) - - The US Approach to Marketing
(09:43) - - Max’s Initial Agency Skepticism
(12:54) - - B2B Marketing Strategies for Dutch Tech Companies
(14:53) - - Challenges of Expanding SaaS in EU Markets
(19:09) - - How to Effectively Use Local Expertise
(22:57) - - Building Your First Customer Playbook
(26:41) - - Creating a Long-Term Strategy for New Markets
(29:21) - - Branding and International Expansion
(35:38) - - Challenges of Hierarchy in Large Organizations
(37:04) - - Multiple Layers of Approval and In-authentic Content

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin

Exit Five — Mon, 22 Jul 2024 01:00:00 -0700

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.

Kara and Dave cover:

How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment
How to view change as a natural and positive part of business strategy, rather than something to fear
Practical advice on how to maintain meaningful connection and effective communication in remote work environments

Timestamps

(00:00) - - Intro
(07:37) - - Learning to Embrace Change
(10:24) - - Connection at Work
(13:47) - - The Loneliness of Remote Work
(17:08) - - Balancing Remote Work and Relationships
(21:45) - - Aligning Work with Values
(23:41) - - Creating Your Own Career Path
(28:27) - - How Self-Awareness Helps Make Better Decisions
(30:04) - - Discovering Your Personal Work Preferences
(39:02) - - Recognizing Self-worth in Between Jobs
(40:45) - - Self-Awareness in Communication
(43:45) - - The Work of Work: Understanding Yourself and Others
(48:39) - - Kara’s Framework for Self-Reflection and Interaction
(50:30) - - Creating Emotional Guardrails
(53:28) - - Combatting the Urgency Impulse at Work
(58:07) - - Improve Work by Slowing Down

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso

Exit Five — Thu, 18 Jul 2024 01:00:00 -0700

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.

Dave and Kris cover:

The differences between Growth Ops and Revenue Ops (and where each is most effective)
Must-try direct mail strategies that go above and beyond to create memorable customer experiences
How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization

Timestamps

(00:00) - - Intro
(07:37) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
(10:21) - - Rethinking Outbound in 2024
(13:58) - - How to Actually Use AI in Outbound
(17:25) - - Early Adoption of AI
(18:14) - - Direct Mail Gifting and AI
(23:20) - - Avoiding Unwanted Gifts
(25:53) - - Outsourcing with Automation
(30:35) - - Sales Team as Consultants for Prospects
(34:04) - - Tools and Data We’re Using
(36:36) - - Effective Prospecting with Personalization and AI
(38:56) - - Using AI to Stand Out

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

Exit Five — Mon, 15 Jul 2024 01:00:00 -0700

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(08:15) - - How to Use LinkedIn Video
(11:43) - - Shifting from Twitter to LinkedIn
(15:29) - - Developing a Clearer Target Market and Products
(16:12) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(20:33) - - Why Your Content Strategy Must Be Focused
(26:01) - - The Brand Pyramid
(26:56) - - The Emotion Behind Branding
(30:26) - - People Are What Matter In Branding Success
(36:04) - - The Growing Creator Economy vs. Traditional Corporations
(37:22) - - Creating Emotional Brand Connections for Growth Marketing
(41:54) - - How Amanda Became a Fractional CMO
(44:28) - - Why Amanda Looks to Alex Lieberman for Inspiration

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

Exit Five — Thu, 11 Jul 2024 07:39:18 -0700

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.

Adam and Dave cover:

Adam’s focus on creating engaging content that’s authentic
Using LinkedIn’s quick feedback loops to refine your marketing strategy
The patience required to achieve successful content market fit

Timestamps

(00:00) - - Intro
(08:05) - - The Four Steps to the Epiphany
(11:44) - - Inbound-Led Outbound
(12:32) - - Getting your Podcast and LinkedIn Content in Sync
(16:38) - - How Adam Manages Being CEO of Two Startups
(19:07) - - What Happens When You Build a Dedicated Audience
(22:51) - - Handling the Pressure of Having a Big Audience
(27:16) - - Achieving Content Market Fit with a Ghostwriter
(32:37) - - Using LinkedIn Templates
(33:51) - - Benefits and Drawbacks of Using a Ghostwriter
(38:26) - - Why Engagement is the Most Important Part Of Your Content Strategy
(40:47) - - Getting Creative to Grow
(43:33) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
(46:01) - - The Relationship Between Business and Personal Growth

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

Exit Five — Mon, 08 Jul 2024 01:00:00 -0700

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

Turning LinkedIn into a lead generation machine and building a strong founder brand.
The nitty-gritty of creating authentic, engaging content that resonates with your audience.
Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

(00:00) - - Intro
(07:26) - - Why LinkedIn is a Goldmine for B2B
(12:04) - - Getting Familiar with Your Audience
(14:19) - - Challenges of Getting Started
(16:10) - - Most Common Mistakes Made with LinkedIn
(21:42) - - Founder's Content Creation: Behind the Scenes
(25:09) - - Content Scheduling on LinkedIn
(28:34) - - How Founders Should Manage LinkedIn Engagement
(32:18) - - Metrics Behind the Founder Brand on LinkedIn
(34:48) - - Inside Look at the Real Business Impacts
(38:34) - - Why You Should Overcome Your Reluctance to LinkedIn
(41:45) - - Maximize Content Impact with an Evergreen Strategy

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#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

Exit Five — Thu, 04 Jul 2024 02:00:00 -0700

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(08:21) - - Creating Content that Gets Engagement
(09:24) - - Making Webinar Content Relevant
(12:19) - - Webinar Content Feedback Loops
(16:03) - - Using Incentive to Drive Registration
(19:50) - - When to Use Niche Formats: Understanding Your Audience
(25:57) - - How to Use Reddit for Content Ideas
(27:29) - - Using Popular Community Posts for Onboarding
(29:43) - - How We Do Audience Research

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#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

Exit Five — Mon, 01 Jul 2024 01:00:00 -0700

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

(00:00) - - Intro
(08:20) - Getting Started Publishing on LinkedIn
(11:43) - - Niching Down on LinkedIn to Grow Faster
(13:29) - - Getting Laid Off and Going All In On Consulting
(17:01) - - The Power of Networking Calls
(19:44) - - Attracting More Targeted Clients by Niching Down
(22:59) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(28:50) - - Optimizing Landing Pages and Creative for Search Ads
(29:58) - - Utilizing Paid Traffic for B2B
(34:47) - - Measuring Success Beyond Just Conversions
(38:06) - - Making Landing Pages Customer Centric
(39:54) - - Why Founders Need to Be On Social Media
(42:25) - - Navigating Long Sales Cycles and Marketing Impact
(46:45) - - Attribution Should Align With How Buyers Buy
(48:53) - - Digital Ads and Landing Page Success

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

Exit Five — Thu, 27 Jun 2024 06:02:30 -0700

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

How to create a killer creative brief
How well-crafted design can significantly drive conversion rates
The step-by-step process we followed for a successful rebrand

Timestamps

(00:00) - - Intro to No Boring Design and Eli
(08:38) - - Where Agency Partnerships Go Wrong
(11:19) - - Why You Need to Be Blunt About Your Needs
(14:57) - - Using Chat GPT and AI to Create an Effective Brief
(17:00) - - The True Impact of Design
(23:43) - - How to Use Organic Social Media for Advertising
(25:19) - - Why Visual Identity Matters to Brand
(29:53) - - Nailing your Branding Guidelines
(32:33) - - Why You Need to Experiment with Creative
(36:28) - - How to Use Design Resources to Create Leverage
(37:16) - - Getting Work Done: How to Delegate

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Exit Five — Mon, 24 Jun 2024 00:01:00 -0700

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - Intro to Anthony Blatner
(08:17) - Focusing on LinkedIn and Future Expansion
(11:42) - Effective Social Media Advertising and Organic Content
(15:06) - The Overlooked Importance of Creative Content in Advertising
(17:14) - Targeting Personas with Top-of-Funnel Ads
(22:14) - Creating Unique and Targeted Content: Pros and Cons
(23:30) - Lead Generation Strategies for Small Budgets
(27:43) - Effective Funnel Strategies for Small Budgets
(31:12) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(36:05) - Building Long-Term Memory with Consistent Branding in Marketing
(38:26) - The Power of Narrow Focus for Audience Growth
(41:33) - Content Planning Based on Sales Cycle Length
(43:22) - Connecting with Anthony Blattner on LinkedIn

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

Exit Five — Thu, 20 Jun 2024 00:01:00 -0700

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#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)

Exit Five — Mon, 17 Jun 2024 00:01:00 -0700

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

Why alignment between marketing and sales is critical for ABM success
How to prove the ROI of our ABM efforts
Executing ABM with minimal resources

Plus, they take burning questions live from hundreds of B2B marketers and answer them for you.

Timestamps

(00:00) - - Audience Interaction and Topic Relevance
(07:33) - - The Unpredictability of ABM Revenue
(11:01) - - The Nature of ABM: Strategy over Product
(12:30) - - ABM Misconceptions: Display Advertising vs. Targeting
(17:48) - - The Importance of Identifying the Right Target Account List
(22:01) - - One-to-One and One-to-Few Strategy
(23:51) - - Automation Tools and Direct Outreach for Revenue Generation
(27:23) - - Balancing ROI Expectations in Marketing Strategy
(32:49) - - Critical Questions for Evaluating Intent Data and Proving ABM Success
(36:42) - - Transitioning to ABM as Startup Sales and Marketing Teams Grow
(37:55) - - Aligning Sales and Marketing Efforts
(43:20) - - Re-engaging Churned Customers with Product Updates and Honest Feedback
(44:17) - - Effective Strategies for Re-engaging Churned Customers
(47:31) - - Evaluating Account-Based Marketing (ABM) Success"

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

Exit Five — Thu, 13 Jun 2024 00:01:00 -0700

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:

1. Forget acronyms
2. The story is the strategy
3. Think hard about “offers”
4. Push your team past incremental thinking
5. Get on the same page as sales
6. Don’t “be” finance and ops...partner with them
7. Master internal communication
8. Articulate the strategy
9. Think short-and-long-term
10. Understand what the CEO cares about
11. Make hiring your job, not a side project
12. Create your own momentum
13. Your job is to get the job done
14. But do the job first, before hiring externally
15. Get comfortable making bets without perfect data
16. Spend the budget (all of it)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)

Exit Five — Mon, 10 Jun 2024 00:01:00 -0700

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.

They discuss

Growth by acquisitions
Timeless marketing principles
Evolving dynamic between sales and marketing
The impact of AI on SEO
Building a strong company narrative

Timestamps

(00:00) - - Intro and disclaimers
(06:28) - - Seeking Strategic Guidance
(10:21) - - Embracing Ten X Growth Mindset
(15:14) - - Overcoming Hurdles in Business
(16:12) - - Balancing Work and Family Commitments
(21:10) - - Evolving Search Results and AI Generative Models
(25:03) - - Understanding Golf Physics and AI Research
(29:25) - - Search Engine Trust and Accuracy
(30:25) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
(36:24) - - Strategic Approach to Social Media Advertising
(38:17) - - Predictive User Scores and Behavior Analysis
(41:50) - - Navigating Growth and Expansion
(44:46) - - Aligning Sales and Marketing for Success
(47:58) - - The Power of Company Vision: Lessons from Drift
(51:10) - - Strategic Alignment

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth

Exit Five — Thu, 06 Jun 2024 00:01:00 -0700

Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover

How we sold out Drive in 24 hours
Why we used a waitlist strategy
How much Exit Five has grown
How much we're investing into the business this year
Solopreneurship

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

(00:00) - - Intro
(08:06) - - The Power of Collaboration
(10:54) - - The Exit Five Journey
(14:07) - - The Drive Event
(15:00) - - Launching Our Event
(21:02) - - The Success Behind Our Event
(22:40) - - Brand Connection and Storytelling
(27:07) - - The Power of Building an Audience
(29:12) - - Content and Audience Strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#146: Strategy | Community Building with Greg Isenberg

Exit Five — Mon, 03 Jun 2024 00:06:00 -0700

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

Why you need to build an engaged community before a paid membership
The importance of niching down
The difference between audience and community
The tribe framework
Personal brand and community performance

Timestamps

(00:00) - - Intro
(05:54) - - Building a Community on Patreon
(09:25) - - The Power of Niche Communities
(12:28) - - From Facebook Group to Profitable Membership
(15:50) - - The Impact of Exclusive Communities on Social Media
(19:18) - - The Illusion of Social Media Engagement
(25:14) - - Building a Personal Brand for Business
(28:25) - - Nurturing a Successful Community Within a Company
(29:13) - - Community Monetization: Pricing and Value in B2B Memberships
(32:53) - - The Dangers of Free Services
(38:19) - - Transformation of Twitter
(42:11) - - Navigating Social Media Engagement
(43:28) - - Exploring New Frameworks and Community Engagement

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada

Exit Five — Thu, 30 May 2024 00:01:00 -0700

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.

In this episode, they discuss

What it means to be a media company
Building an audience from scratch
Why building community is important in B2B marketing

Timestamps

(00:00) - - Introduction and context from Anthony Kennada.
(07:16) - - Definition and evolution of becoming a media company.
(12:16) - - The importance of building an audience and brand-oriented marketing.
(17:16) - - Discussion on content production and budget constraints.
(22:16) - - Community building and its significance in B2B marketing.
(28:22) - - The relationship between audience and community in marketing strategies.
(33:22) - - Efficient growth strategies and the role of organic growth.
(38:22) - - Building an audience from scratch and effective distribution strategies.
(43:22) - - Overcoming challenges in the current economic climate.
(48:22) - - Reflection on past marketing mistakes and learning from them.
(53:22) - - Discussion on category creation and its impact.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush

Exit Five — Mon, 27 May 2024 00:01:00 -0700

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

They discuss things like

Why marketing attribution is hard
The essential elements of predicting marketing results
Which leading indicators to follow and how to tie them to revenue
Correlation between reach metrics (like community members and subscriptions) and output metrics
How to use and measure LinkedIn in B2B

Timestamps

(00:00) - - Intro to Pranav and Paramark
(05:44) - - Identifying Market Needs through Research
(10:50) - - Broken Measurement in Marketing
(15:46) - - Importance of Email Audience Engagement
(19:24) - - Audience Tracking
(20:08) - - Technology's role in analyzing marketing metrics
(26:48) - - Experimentation and Failure
(28:12) - - Marrying Ideas and Measurement in Marketing
(32:59) - - Connections for Startup Growth
(36:01) - - Executing Ideas in Marketing Leadership
(42:51) - - Focusing on Profitability and Product

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event

Exit Five — Thu, 23 May 2024 00:01:00 -0700

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

Selling out our in-person event tickets
Strategies for getting more online reviews
How to think through structuring your marketing team
Live chat on websites

Timestamps

(00:00) - Intro and in-person event craziness
(07:18) - Review Management Strategies
(10:45) - Integrating Reviews into Marketing
(13:05) - Team Composition and Hiring Strategies
(19:14) - Leadership and Feedback Dynamics
(22:38) - Balancing Depth and Oversight
(24:08) - Chatbots and AI in Customer Interaction
(28:21) - Evaluating Marketing Tools and Strategies
(31:06) - Future Opportunities and Reflections

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

Exit Five — Mon, 20 May 2024 00:01:00 -0700

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.

They discuss

Why Jason started SaaStr
What makes a great VP of Marketing in SaaS and how to hire one
How tech and SaaS have changed since 2020
CROs vs CMOs
Importance of alignment between the CEO and marketing team

Timestamps

(00:00) - - Intro
(06:16) - - Understanding the Importance of Revenue Goals
(09:40) - - Evolving Motivations and Changing Perspectives
(13:46) - - From Solopreneur to Founder: The Journey of Exit Five
(17:42) - - The Challenge of Transitioning from Solopreneurship
(19:41) - - Insights into Jason's Content Creation Process
(22:25) - - Efficiency in writing: a five-minute rule
(27:33) - - LinkedIn: A Haven for Text-Based Writers
(28:59) - - LinkedIn's Good Community and Marketing Potential
(32:50) - - Importance of Building Relationships in Business
(37:35) - - Marketing Essentials: Brand, Field, Demand, Growth
(40:12) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(43:17) - - Finding Alignment: The Role of Marketing in Company Leadership
(47:29) - - CROs and Marketing
(50:18) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(53:38) - - Event Planning
(55:33) - - SaaStr: Connecting Founders and Revenue Professionals

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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We're Hiring for Content Marketing at Exit Five (Details Here)

Exit Five — Sat, 18 May 2024 03:39:48 -0700

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.

You can read more about this role and apply here on our job board.

Maybe our next great teammate is already listening to the Exit Five podcast...

#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand

Exit Five — Thu, 16 May 2024 00:01:00 -0700

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

Reactions to our rebrand
How to nurture the 99% of website visitors that don't convert
Advice for shipping a new website
Dark social and why you need to make it part of your strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

Exit Five — Mon, 13 May 2024 00:01:00 -0700

They discuss

The future of intent data
ABM in 2024
The importance of unique positioning
Marketing in industries like packaging and logistics
How to stand out in a crowded market

Timestamps

(00:00) - - Intro
(07:50) - - Embracing Timeless Marketing Principles
(09:49) - - The Impact of Positioning on Marketing
(14:46) - - Adapting to Remote Work
(17:36) - - Identifying early-stage problems and solutions
(20:43) - - Decoding Intent Data in B2B Marketing
(24:24) - - Regulation and Data Privacy in Advertising Platforms
(30:32) - - Strategies for Meaningful Outreach Using Intent Data
(31:20) - - Redefining ABM: Back to Basics
(37:33) - - Focused Sales Strategy: Quality Over Quantity
(38:25) - - ABM: Leveraging Your Network
(42:27) - - The Naming Challenge in Branding
(46:28) - - The Power of Execution Over Strategy

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

Exit Five — Thu, 09 May 2024 00:01:00 -0700

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss

The principles of building a community
LinkedIn personal vs. company page engagement
The role of executives in thought leadership content
How companies are leveraging influencer partnerships
How to approach LinkedIn organic and grow your audience

Timestamps

(00:00) - - Intro
(08:01) - - Importance of Community Engagement
(12:18) - - Tailoring Marketing Strategies to Target Audiences
(14:50) - - Depth Over Width in Influencer Strategy
(17:12) - - Leveraging Influencer Networks for Product Promotion
(20:22) - - Importance of Laser Focus in Content
(25:49) - - Organic vs. Paid Content Amplification
(27:58) - - Leveraging Content for Successful Advertising
(33:36) - - The 1% Mindset in Achieving Success
(36:37) - - Creation Strategies: Leveraging Existing Comfort Zones
(40:37) - - Utilizing Content Variation for Effective Marketing
(43:30) - - Investing in Employee Long-term Value
(46:05) - - Validating and Refining Effective Communication Strategies
(49:28) - Identifying Trending Topics on LinkedIn for Content Creation

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
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#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)

Exit Five — Mon, 06 May 2024 00:01:00 -0700

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.

They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.

Timestamps

(00:00) - - Intro
(06:53) - - The Secret to Success on LinkedIn
(09:03) - - Building the Right Audience
(13:56) - - Intentional Engagement for Network Building
(16:18) - - The Essentials of Effective Leadership
(18:16) - - The Power of Hiring Right
(22:23) - - Crafting Clear Objectives and Cultural Fit
(25:28) - - Strategic Interview Techniques and Networking
(32:34) - - Simplify Email Campaign Planning
(34:22) - - Revisiting and Setting Work Expectations
(37:58) - - Taking Action to Navigate Ambiguity
(41:20) - - Assessing Resources for Improvement
(43:27) - - The Skill and Will Framework for Effective Recruitment
(46:17) - - Tools and Techniques for Effective Leadership Growth
(50:50) - - Motivating and Developing People in Business

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

Exit Five — Thu, 02 May 2024 00:01:00 -0700

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

How to start building your portfolio as a new agency owner
What Sales can do to become a partner to Marketing (and vice versa)
Whether podcasts are for brand awareness and lead nurturing
Webinars and whether they need to be live or not
The future of Exit Five

Timestamps

(00:00) - - Intro
(03:36) - - Listener Question
(06:05) - - How To Get Your First 1 or 2 Clients As An Agency Owner
(10:44) - - How Sales Can Build a Better Relationship with Marketing
(12:32) - - What Sales Usually Gets Wrong
(19:36) - - Emphasizing Live Attendance in Webinars
(21:30) - - Why Live Webinars are Better
(22:42) - - Goldenhour
(25:12) - - The Future of Exit Five

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)

Exit Five — Mon, 29 Apr 2024 00:01:00 -0700

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as

How to use AI to ideate and refine your creation process
Use cases for AI beyond copywriting
Why you need dedicated in-house AI champions
What Jasper is doing to improve customer engagement with AI

Timestamps

(00:00) - - AI Guidelines and Ethical Adoption
(07:35) - - Confronting Resistance to AI in Content Creation
(09:53) - - Time and productivity savings
(13:24) - - Content Production 101: Outlining and Customization
(18:29) - - Unlocking Decision-Making Potential with AI
(20:46) - - Measuring Productivity and Savings
(27:27) - - Transitioning Careers: From Content Marketing to AI Program Direction
(30:38) - - Challenges of Implementing AI in Organizations
(33:32) - - Standardizing and structuring delivery plans
(37:05) - - Broadening the Role of AI in Marketing Operations
(39:16) - - Enhancing Marketing Efficiency Through AI
(41:45) - - Exploring AI's Role in Negotiation
(45:13) - - Closing Remarks and Invitation for Future Collaboration

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)

Exit Five — Thu, 25 Apr 2024 00:01:00 -0700

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.

We talk about:

- Being a great partner to sales and why it is marketing’s job to make sales easier
- Mastering the art of becoming the dispassionate analyst, presenting the facts
- Being a partner to the CEO
- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.

Timestamps

(00:00) - Introduction
(07:16) - Dave Kellogg's Journey
(12:16) - Insights on Blogging and Career
(17:16) - What Makes a Great CMO
(22:16) - Aligning Sales and Marketing
(28:22) - Leveraging Data and Market Research
(33:22) - The Role of Brand and Category Creation
(38:22) - The Future of AI in Marketing
(43:22) - Understanding SaaS Metrics
(48:22) - Closing Remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

Exit Five — Mon, 22 Apr 2024 00:01:00 -0700

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss

How to use LinkedIn to build community
The difference between building community vs. building ‘a’ community
Using internal team members LinkedIn profiles to lift the companies brand
Community building and how to measure the impact on the bottom line

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches

Exit Five — Thu, 18 Apr 2024 00:01:00 -0700

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

How 'edgy' B2B brands can get with their social media pages (and if they should)
Advice for first-time marketing leaders
Dave's advice for product launches
Why marketing fundamentals are key to your marketing strategy

Timestamps

(00:00) - - How Edgy Can B2B Social Media Be?
(08:51) - - Advice for First-Time Marketing Leaders
(10:45) - - Focusing on Company Goals One Quarter at a Time
(11:50) - - Impactful Goals and Building Momentum
(15:58) - - Driving Results Through Strategic Positioning and Creative Initiatives
(20:06) - - Positioning Your Product and Company
(23:13) - - Leveraging Strategic Narratives for Success
(24:12) - - Product Launches

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#132: Growth | B2B Website Conversion Tactics with Talia Wolf

Exit Five — Mon, 15 Apr 2024 00:01:00 -0700

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.

They discuss things like

Selling with emotional benefits over feature lists
How to use the stages of awareness to lead customers through the conversion funnel
How to do research that informs your conversion strategy
Using AI to create content that'll resonate with website visitors

Timestamps

(00:00) - - The Pitfalls of Traditional Agencies
(08:47) - - Building Successful Careers
(12:25) - - The Importance of Understanding Emotion in Digital Conversion Optimization
(17:01) - - The Science Behind Emotions
(21:07) - - Messaging tips
(24:22) - - Uncovering Emotions through Customer Interviews and Surveys
(28:12) - - Research and Specific Questions in Optimization
(31:46) - - The Importance of User Awareness in Conversion
(36:38) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness
(40:37) - - Convincing Customers in 3 Seconds
(42:24) - - Navigation and Client Segmentation
(46:58) - - Efficiency and Inspiration with ChatGPT
(48:17) - - The Core of Conversion Journeys

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

Exit Five — Thu, 11 Apr 2024 00:16:00 -0700

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

Whether you should focus on the company or personal LinkedIn pages
What the CEO can do to grow their LinkedIn profile
When it's acceptable to be a marketing generalist, and when you should specialize
Why money matters in relation to career happiness

Timestamps

(00:00) - - Intro
(03:48) - - Company or Personal LinkedIn page
(07:28) - - How to Maximize Your Personal Brand on LinkedIn
(10:26) - - CEO Interviews for LinkedIn Posts
(16:55) - - Writing Frequency Recommendations
(20:39) - - Marketing Generalism vs. Specialism
(24:20) - - Balancing Recognition and Compensation in the Workplace
(28:54) - - Empowering Employees: Advocating for Fair Compensation.
(33:56) - - Dealing with Workplace Frustrations and The Bigger Picture

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
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#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)

Exit Five — Mon, 08 Apr 2024 00:03:00 -0700

They discuss things like

The challenges of marketing measurement
Short-term vs. long-term investments
UTM tags
How to understand the correlation between each marketing channel and pipeline
Measurement for Non-Direct Response Initiatives

Timestamps

(00:00) - - Intro to Pranav and Paramark
(08:27) - - Marketing Measurement Challenges
(14:16) - - Clicks and UTMs
(18:14) - - How to think about Strategic Metrics
(21:27) - - Being Data-Driven in your approach to growth
(24:15) - - How to decipher marketing's impact
(26:08) - - Experimentation and insights
(33:35) - - Strategic forecasting
(35:35) - - Short-Term Gains vs. Long-Term Investments
(40:38) - - Measurement for Non-Direct Response Initiatives
(43:46) - - Understanding the Relationship Between Marketing and Sales
(46:17) - - Understanding the Impact of Super Bowl Ads
(51:25) - - Exploring the Impact of Temu's Super Bowl Ad

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B

Exit Five — Thu, 04 Apr 2024 00:01:00 -0700

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community.

Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover

Do nurture sequences still work in B2B?
Best books, resources, and strategies to become a better copywriter
How to become the go-to resource for your customers
Why brand matters in B2B

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

(00:00) - - Introduction to this new podcast format
(04:16) - - Nurture sequences: do they work?
(09:36) - - Mastering Copywriting: Practical Tips and Techniques
(14:06) - - Elevating B2B Branding: The Power of Reputation
(19:55) - - Building B2B Brand Equity: Beyond Identity to Reputation
(22:08) - - Becoming the Trusted Authority: Crafting Your Strategic Narrative

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)

Exit Five — Mon, 01 Apr 2024 00:04:00 -0700

Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.

Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.

In this episode, they discuss:

Why Peter got back into the game as CMO after being CEO at Plannuh
How he landed his role at GoTo
What his strategy has been coming into a new company as CMO (and a company that has been around for a while)
How do you make changes in a marketing org?
What does his team look like at GoTo? What are they focused on?

Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.

Timestamps

(00:00) - - Intro & balancing business and personal aspirations
(10:42) - - Journey to being a CMO
(16:14) - - Navigating company restructuring
(17:32) - - Streamlining marketing operations
(22:26) - - Expectations for rapid change in marketing leadership
(24:02) - - The importance of role transition
(31:45) - - Navigating layoffs and leadership
(35:18) - - Past mistakes in hiring practices
(36:10) - - Embracing diversity for better problem-solving
(41:10) - - Strategy: Navigating resources, blind spots, and team dynamics
(44:32) - - How to balance strategy and execution
(48:05) - - How to build long-term vision and short-term plans in marketing
(49:35) - - Brand strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)

Exit Five — Mon, 25 Mar 2024 00:05:00 -0700

Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.

They talk all things LinkedIn like

Why getting started is better than perfect
What's working on LinkedIn today
Why Tim chose to grow his following through funny and unique videos
How to use LinkedIn ads for ABM

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

Exit Five — Thu, 21 Mar 2024 00:04:00 -0700

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.

Timestamps

(00:00) - Intro
(08:23) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1
(13:23) - Early Stage Marketing Compensation and Benchmark Insights
(18:23) - Hiring First Marketers: Traits and Skills to Look For
(23:23) - Building a Marketing Team: From Hiring to Scaling
(30:19) - Equity Compensation: Understanding and Negotiating Your Stake
(35:19) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy
(40:19) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem
(45:19) - The Future of Startup Marketing and Compensation Trends
(50:19) - Advice on Career Growth and Navigating Startup Challenges

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)

Exit Five — Mon, 18 Mar 2024 00:01:00 -0700

Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and

How to think through and negotiate compensation
When to leave your job and how to break up with your employer
Tips for nailing interviews for competitive positions
Determining company culture and values in the interview process

Timestamps

(00:00) - - Intro
(05:25) - - Navigating high-growth companies
(08:46) - - The challenging nature of founders
(16:06) - - The Importance of Knowing Your Market Value
(19:16) - - Overcoming Communication Challenges in the Job Search
(27:09) - - Importance of financial knowledge in business
(33:29) - - Understanding Company Culture: Asking the Right Questions
(35:34) - - Building and Maintaining Relationships with Recruiters

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)

Exit Five — Thu, 14 Mar 2024 00:01:00 -0700

Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.

Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.

Timestamps

(00:00) - - Intro and Exit Five's in-person event
(05:23) - - Importance of real-life connections
(09:06) - - Importance of event programming
(12:54) - - Blending marketer and planner roles in events
(17:45) - - Identifying Ideal Partnerships for Events
(20:06) - - Event ideas centered around impactful offers
(25:28) - - Avoiding overwhelming yourself
(26:27) - - Goals of an event
(32:15) - - Challenges of being a full-time event marketer
(33:54) - - Importance of Project Management Tools
(38:12) - - The significance of small breakouts for event networking
(39:36) - - Intention and goal-setting for event success
(43:46) - - The event calendar algorithm & outro

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

Exit Five — Mon, 11 Mar 2024 00:13:00 -0700

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - Kyle's exposure to B2B marketing and strategy
(05:57) - Gaining expertise in marketing metrics and standards
(10:35) - Balancing Efficiency and Creativity in Sales Outreach
(14:14) - Importance of an Internal Partnership with the Sales Team
(16:54) - Aligning marketing goals with revenue generation
(18:37) - Co-creating Qualified Opportunities with ICP
(23:42) - Importance of Sales and Marketing Collaboration
(26:48) - How CROs and CMOs can balance long-term vision and short-term outcomes
(31:58) - The lightning strike strategy
(32:51) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
(36:07) - Using Shield analytics to identify and repost popular content
(43:43) - How to simplify complex questions to extract key insights
(47:10) - Building a networking resource for professional growth
(50:13) - Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

Exit Five — Mon, 04 Mar 2024 00:01:00 -0800

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - Introduction
(10:05) - Statistics on Product Demos
(14:08) - Gating vs. not gating product demos
(16:27) - Emails and personalized follow-ups post-demo
(17:23) - Where to place the interactive demo on the website
(24:58) - Interactive demos with complex products
(28:24) - How to budget for interactive product demos
(31:16) - Implementing interactive product demos in LinkedIn ads
(32:54) - Platform recommendations for interactive product demos
(36:48) - Use of interactive demos in the sales cycle
(38:24) - Tracking activity and attribution in interactive demos
(40:03) - Personalized demos for each prospect
(43:02) - Post interactive demo conversion best practice
(47:44) - Closing thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

Exit Five — Thu, 29 Feb 2024 00:05:00 -0800

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.

They share lessons they both learned on their content journeys and discuss things like

Prioritizing search as a distribution channel
Why social followers are not a vanity metric
Using and enabling the sales team for content distribution
How to repurpose your most popular content

Timestamps

(00:00) - Intro
(05:21) - An Easy Content Distribution Tactic
(11:01) - Adjusting Your Tone with the Times
(14:46) - Search as a Distribution Channel
(16:06) - Why Followers Aren't a Vanity Metric
(19:41) - SERP and Mindshare Domination
(22:26) - Underrated Content Strategy for B2B
(31:01) - Why We're Doubling Down on X
(39:22) - How to Repurpose Popular Organic Social Content
(43:37) - The Sales Team as a Distribution Channel
(47:56) - ChatGPT and Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

Exit Five — Mon, 26 Feb 2024 00:03:00 -0800

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

His framework for focusing on 'micro surfaces' that lead to bigger wins
The importance of timing in email marketing
How to properly analyze the efficiency of your marketing spend

Timestamps

(00:00) - Design and brand as competitive differentiators
(06:15) - Navigating Early-Stage Companies
(08:59) - Performance Marketing
(14:46) - How to determine 'Demand Efficiency'
(18:38) - A new way to think about design
(23:27) - Maximizing Micro Opportunities
(30:20) - Diversifying Channels
(31:23) - Elevating Brand Aesthetics
(34:39) - Design Differentiation
(40:51) - Standing Out with Design and Branding
(46:17) - Free Tools and Design Investments
(47:44) - Closing Thoughts

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)

Exit Five — Thu, 22 Feb 2024 01:07:00 -0800

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.

Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.

Timestamps

(00:00) - - Introduction
(07:16) - - Peep's background and journey into marketing and conversion optimization
(12:16) - - The inception of Wynter and the importance of messaging in B2B marketing
(17:16) - - Strategies for effective messaging and the role of feedback
(22:16) - - The significance of specialization in marketing
(27:16) - - Building a brand and audience before launching a new product
(33:22) - - Conversion optimization and copywriting
(38:22) - - How to approach messaging for technical products and enterprise sales
(43:22) - - Utilizing customer feedback to refine messaging strategies
(48:22) - - Closing thoughts on the future of marketing and final advice for marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch)

Exit Five — Mon, 19 Feb 2024 00:00:00 -0800

This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on

Aligning revenue teams toward common goals
The importance of an effective messaging strategy
Prioritizing numerous ideas from CEOs
A high-reward compensation approach

Timestamps

(00:00) - - Performance metrics and career motivation
(07:33) - - Understanding customer needs
(10:57) - - Personal growth and getting recognition
(13:15) - - Aligning goals and compensation
(16:57) - - Higher earnings through higher risk
(18:40) - - Aligning compensation to reality
(21:52) - - The supply chain stages and revenue generation
(30:28) - - Product marketing and brand management
(32:29) - - Creative messaging
(38:32) - - Understanding the managers’ mindset in crisis
(41:52) - - Challenges of managing a startup
(43:45) - - Managing content effectively
(46:58) - - Sales enablement
(49:23) - - Becoming a valued expert and resource in a business
(52:32) - - The unpredictability of creative inspiration

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)

Exit Five — Mon, 12 Feb 2024 00:00:00 -0800

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move.

Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dives into advice on how to navigate the job search, understand your worth in the market, and effectively advocate for yourself during the hiring process. Topics include using LinkedIn for personal branding, negotiating job offers, researching compensation, and how (and why) to look without looking.

Matthew and Kelly share insights on the nuances of recruiting, the importance of building personal connections, and how recruiters should approach hiring for roles that might be new to an organization. Throughout the discussion, they stress the importance of being proactive about career development, being honest about one's own job preferences, and how to ensure a potential employer's values align with one's own.

Timestamps:

00:00 Maximizing Your Career Potential.
05:20 Navigating Career Transitions.
09:08 Smart Career Moves: Assessing Company Fit & Interviews.
11:24 Interviewing Insights: Evaluating Company Fit & Ideal Timelines.
14:23 Importance of Efficient Hiring Process for Role Success.
18:26 Candidates must embrace ambiguity and self-sufficiency.
21:36 Emphasizing relationship building in career advancement.
26:58 Career Focus and Motivation on LinkedIn.
29:44 The importance of honest self-assessment for job seekers.
31:05 Navigating Compensation Negotiations.
35:52 Importance of honesty and negotiation in job offers.
38:55 Importance of Effective Outreach in Job Recruitment.
40:51 Connect with Matt and Kelly on LinkedIn.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Exit Five Anthem feat. Ding Zheng, Jeff Porter

Exit Five — Thu, 08 Feb 2024 12:49:06 -0800

Why make an explainer video when you can make a rap anthem?

Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).

Learn more about Exit Five and join our community of thousands of B2B marketers:

https://www.exitfive.com/

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

Exit Five — Sun, 04 Feb 2024 13:13:10 -0800

00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
06:04 - The Emotional Impact of Parental Leave.
08:40 - Navigating Career Paths in Marketing.
12:10 - SparkToro's Audience Research Tool and Growth Strategy.
14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.
19:11 - Rethinking the pursuit of status in business.
22:10 - Contemplating financial gains and their true value.
23:10 - Prioritizing time over extra income for happiness.
29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.
32:01 - The challenges and potential rewards of solopreneurship.
34:16 - Navigating Hiring and Trust in a Small Team
38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.
41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.
43:08 - The challenge of balancing marketing strategies.
48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.
50:32 - Embedding Webinar Links in Blog Posts for Engagement
52:53 - Closing Thoughts.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

Exit Five — Mon, 29 Jan 2024 02:38:09 -0800

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.

Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution.

Check out the Marketing AI Institute's "AI for B2B Marketers Summit" coming in June.

The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.

00:00 - Introduction: Guest Introduction and Episode Overview
01:30 - Paul Roetzer's Early Ventures into Information Products
03:00 - Success with the Agency Academy and Course Series
05:00 - Inventing a Point Pricing Model for Service Companies
07:00 - The Decision Against Building a SaaS Product
09:00 - The Importance of Building an Audience for Memberships/Courses
12:00 - Paul's Journey into the World of AI
15:00 - Establishing the Marketing AI Institute: Media, Events, and Education
18:00 - Explosive Growth of the AI Introductory Class
21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing
25:00 - Challenges Before AI Breakthroughs in Language and Image Generation
28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy
32:00 - Transitioning from Service Business to Content Membership Model
35:00 - The Launch and Unexpected Success of the Podcast
38:00 - Implementing AI in Podcast Content Strategy and Creation
41:00 - The Significance of AI in Today's Marketing Landscape
44:00 - How Enterprises Are Adapting to AI Tools
47:00 - Practical Applications of AI in Marketing and Content Maximization
50:00 - The "Smart Intern" Approach to Using AI Creatively
53:00 - Paul Roetzer’s Tips for Utilizing AI Language Models Like GPT-4
56:00 - Discussing the Future of AI in Marketing and Business Operations
58:00 - Conclusion: Final Thoughts and Upcoming AI Events

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

Exit Five — Tue, 23 Jan 2024 06:42:28 -0800

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.

Key Topics and Timestamps from this episode:

00:00:00 - Introduction
00:01:15 - The significance of first impressions in video content
00:02:30 - Alex Minor's transition from music to video content creation
00:04:00 - Addressing misconceptions about video for businesses
00:06:10 - Developing an effective video strategy
00:08:20 - Revisiting and repurposing old content
00:10:35 - Scriptwriting techniques for video
00:12:45 - Overcoming "expert blindness" to create valuable content
00:15:00 - Workflow management with Asana
00:16:50 - The importance of a compelling opening hook
00:18:30 - Cat discussion interlude
00:19:05 - The crucial nature of the video script’s first line
00:20:25 - Pros and cons of introducing oneself in short-form videos
00:22:00 - Ideal length for short-form scripts
00:24:15 - The power of conveying information in short videos
00:26:30 - Recording techniques for seamless videos
00:28:45 - The role of practice and memorization in short-form video delivery
00:31:00 - Filming and editing times for creating perfect videos
00:33:25 - Alex Minor on LinkedIn
00:34:40 - Potential for a follow-up episode
00:35:50 - Selecting the right social media platforms for content distribution
00:38:05 - The concept of "being a broken record" in content delivery
00:40:20 - Short form content challenges and strategic uses
00:42:30 - Video podcasting trends and benefits
00:44:45 - The evolving landscape of podcast distribution
00:47:00 - Podcasting as a business strategy
00:49:15 - Alternative podcast content creation strategies
00:51:30 - Commentary podcasts and reacting to content
00:53:45 - Ideas for generating content and using tools like Chat GPT

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

Exit Five — Fri, 19 Jan 2024 03:22:56 -0800

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."

Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT can help ABM marketers today.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

Exit Five — Tue, 16 Jan 2024 12:30:28 -0800

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

Exit Five — Mon, 08 Jan 2024 08:37:35 -0800

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON.

Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?

Ian also shares some of the behind the scenes from a recent show they created called Murder in HR - a narrative fiction podcast they created for the B2B SaaS brand Gympass - which reached #1 on the fictions charts in Apple podcasts and has over 1M listeners to date.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

Exit Five — Tue, 02 Jan 2024 16:49:42 -0800

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:

What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)
How to nurture community without being "salesy"
Finding the perfect level of specificity in audience/interest
Where community sits in the org
And how to inspire self-sustaining activity in the community

We hope you enjoy.

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Visit hatch.fm to learn more

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

Exit Five — Tue, 26 Dec 2023 07:09:31 -0800

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss:

The shift from solopreneurship to building a business
Techniques for managing the team effectively and setting up processes vs doing the work yourself
What makes a great VP of Marketing in SaaS
Working the middle manager position effectively, and all the nuance that comes with different companies

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

Exit Five — Tue, 19 Dec 2023 13:34:17 -0800

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.

They cover:

How content should meet the intent of the searcher
Distribution to get in front of the right people if inbound isn’t an option
Re-optimizing content when it falls out of the SERPs
How Zapier thinks about measuring content
How content influences behaviors later in the funnel
And other content rants from Dave and Janine that you don't want to miss

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

Exit Five — Fri, 15 Dec 2023 08:19:22 -0800

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.

There are some great nuggets in here for how to start out as a VP of Marketing in a new role.

They also cover topics like:

Personal LinkedIn strategy
How proactivity is one of the keys to being successful
Optimizing for learning in your career, and staying in roles for a long time vs not
Figuring out product market fit

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

Exit Five — Fri, 08 Dec 2023 10:00:13 -0800

In this episode - Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss:

Why Dan was excited to join Exit Five
Where the business is going in 2024
The story of how Dan and Dave met, and their time together at Drift and Privy
Culture of speed, and how "marketable moments" can drive the business
The job of VP over IC work
Being hired over (and why it hurts so good)

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

Exit Five — Tue, 05 Dec 2023 11:52:53 -0800

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover:

Content marketing as sales enablement
Using content to push people through the sales funnel
The relationship between paid ads and content marketing
Gating content vs not
An example of how Seismic uses SEO content to drive prospects to their site

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

Exit Five — Tue, 28 Nov 2023 15:38:05 -0800

Mitch Briggs, SEO Success Manager, and Betsy Koliba, Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today.

They cover:

Content strategy holistically - how do blogging and SEO work together with other marketing content?
Choosing what topics to pursue
Measuring the success of SEO in the B2B SaaS context
The right way to use AI for SEO, and...
The definition of a Hoosier...obviously ;)

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfivemedia

***

This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.

Thanks to our 2023 presenting sponsors Demandwell, and Zapier.

Thanks to our friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#103: B2B Marketing at Strava with Jonny Ross

Exit Five — Fri, 17 Nov 2023 12:47:29 -0800

Jonny Ross is Senior Manager, Brand Partner Marketing at Strava. Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about his role and learnings from his career as a B2B marketer.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#102: Partner Marketing at Zapier (with Miranda Babbitt)

Exit Five — Sat, 11 Nov 2023 12:14:16 -0800

Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of lifecycle marketing to partnerships, examples and success stories based on what’s worked at Zapier.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

Exit Five — Tue, 31 Oct 2023 09:56:04 -0700

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

Exit Five — Tue, 31 Oct 2023 09:42:41 -0700

Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson, Lashay Lewis, Tas Bober, and Tim Davidson.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

Exit Five — Thu, 19 Oct 2023 11:42:55 -0700

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about why partner marketing is underrated, ABM tactics, marketing salaries, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

Exit Five — Thu, 12 Oct 2023 09:32:38 -0700

Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and organic content, starting a career in digital marketing, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right

Exit Five — Tue, 03 Oct 2023 05:41:07 -0700

April Dunford is a B2B positioning expert and author of Obviously Awesome and her new book Sales Pitch. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine. We talk about her new book, lessons from her first book, and covered:

- Positioning vs. Category Creation vs. Strategic Narrative
- Lessons from 200+ B2B sales pitches
- Why differentiation is everything and how to do it
- Why positioning has to be a cross-functional activity - not just for the marketing
- A structure anyone can use to turn positioning into a strong sales pitch
- Why she set out to write a follow up book to her 2019 hit Obviously Awesome called Sales Pitch (and go through the pain of writing a book all over again)

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

Exit Five — Wed, 27 Sep 2023 04:38:20 -0700

Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:

Tips to build a powerful marketing plan that aligns with your business objectives
Strategies to gain plan approval from executives and board members
Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.
Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

This episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier)

Exit Five — Tue, 19 Sep 2023 12:07:47 -0700

Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and how to future proof yourself as a marketer. If you've been interested in AI and want to understand more about where AI could fit into you role at work and inside of your company, this episode will be relevant for you.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#94: Product Marketing and Career Coaching with Yi Lin Pei

Exit Five — Tue, 12 Sep 2023 10:08:35 -0700

Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. She's spent time in marketing working with Series A startups to public companies and was named a Top 100 product marketing influencer and is a frequent guest speaker on the topic of startup marketing and product marketing.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

Exit Five — Tue, 05 Sep 2023 09:14:00 -0700

Ok turning the tables on this one - Dave is the guest on this episode and chats with GTMFund's Scott Barker for their GTM podcast. Scott is a Partner and Co-Founder at GTMfund and formerly head of partnerships at Sales Hacker and through their acquisition by Outreach. Dave a Scott talk through:

Behind Dave's career story and starting Exit Five
Some personal philosophies and current goals and the different chapters of life
Dave's systems, does he have an assistant or VA? How does he run his business today?
How to successfully set yourself up as a one person team
Evolving your strategy and goals as your companies goals change
How to nail your companies messaging
Effectively building a founder brand
The importance of niching down to drive growth

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

Exit Five — Mon, 28 Aug 2023 12:17:14 -0700

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about SEO if you're creating a category, how to balance volume and intent with keywords, ways to think about keyword research, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)

Exit Five — Mon, 21 Aug 2023 08:05:18 -0700

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Minnesota) and a Juris Doctor from the University of Toronto, Faculty of Law.

We talk about:

- Work / life balance - is it possible?
- Finding your why - finding meaning at work, in marketing
- Journaling
- Productivity guilt
- And more - a conversation beyond marketing you will get something out of

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)

Exit Five — Mon, 14 Aug 2023 10:31:18 -0700

Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier and has stuck around for an incredible ride. He's had ~5 different roles across the company and sharing his wisdom to help you navigate your career path on this episode of the Exit Five podcast.

We talk about:

Early stage marketing experiments at Zapier
Career growth in a high growth company - Danny is on year 10 at Zapier and in his 5th role
Transitioning his career to supporting leadership vs. being a leader
Team rituals - staff meetings, business reviews, all-hands, etc. for a remote company
And more

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

Exit Five — Mon, 07 Aug 2023 08:11:45 -0700

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:

- How to drive revenue with your content
- The problems with top of the funnel content

- How to do feature mapping for your product + content
- How to get executive buy in with content
- How to get subject matter expert interviews so you can produce better content
- Some of the right questions to ask before writing
- How to do better customer research before writing
- And more

Here's a link to Lashay's Content Marketing dashboard we mention:

https://authorityplug.com/content-dashboard

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

Exit Five — Tue, 01 Aug 2023 10:15:11 -0700

Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."

Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both integrated, account-based, cross-functional teams that targeted and closed business at historic rates. In this episode we discuss their new book, how it came to be, and the lessons learned at Snowflake that they outline in the book, including:

- How to marry sales and marketing (and why it works to drive revenue)
- How to think through attribution and measuring what matters
- What great ABM looks like and some of their favorite ABM "plays"

You can learn more about the book and grab your copy here online.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

Exit Five — Tue, 25 Jul 2023 10:07:39 -0700

Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing scorecard, doing internal marketing, what it means to think and operate like an executive, the importance of hiring/talent scouting, why org. design is so important and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io

Exit Five — Wed, 19 Jul 2023 11:15:11 -0700

We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including:

- Why and How VMWare created an internal cross-functional AI council
- Why Tomorrow.io decided to hire a full-time "AI Marketer"
- Perspectives on adopting AI and setting standards for its productive use in marketing today, including examples from how their teams are using AI to drive productivity and efficiency in a responsible way

Whether you're a marketer looking to learn more about AI, a skeptic, or just someone curious about one of the top trends in marketing today and want your team to get more out of what you're doing today, this is episode on AI in marketing is for you.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#85: A Message for B2B Marketers - Hang In There

Exit Five — Thu, 13 Jul 2023 06:00:00 -0700

HANG IN THERE!

Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it makes sense as to why: the economy slumping, leads to fewer companies wanting to spend, marketing gets cut in all different areas, and we're being asked to do more with less and we're stressed / burned out / questioning what we're doing and re-visiting your career path.

Hang in there.

Almost across the board this is the case right now. With the exception of AI companies, most B2B SaaS companies are have a tough go of it.

But maybe there's an opportunity for you to learn something new and acquire new skills during this time. Zoom out and look at your career - will you work at this one company in this one industry for the rest of your life? Probably not. So even if things aren't going great, can you take the longer term view and see what you can be learning right now? Can you think of it as you're being paid (hopefully...) to acquire new skills? Maybe you've never done a rebrand before but now you're being asked to do one one a shoestring budget. Great. Figure out how to get it done. Maybe you're selling to a new ICP and a new customer that you don't have experience writing for. Great. Maybe now you can add other layer to your depths as a writer and content creator. Maybe your boss is an absolute pain in the butt but the CEO is great and the company is in a great market. Can you learn from others around you in the company and in your industry and just ignore the PITA boss for a bit?

Take a minute to zoom out, think about your career, and see the next 6-12 months as "skills acquisition" and see where it takes you. Continue to work in your current job, but see it is they are paying you for your development and maybe that can change how you think about your day-to-day job for the time being, especially if company growth has slowed.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

Exit Five — Wed, 12 Jul 2023 11:50:52 -0700

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#83: Behind Zapier's Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)

Exit Five — Mon, 03 Jul 2023 05:32:46 -0700

This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones. Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zapier's marketing team uses content across the entire funnel, from generating top of the funnel content for awareness, middle of the funnel content hat drives signups, and bottom of the funnel content that drives active users and paying customers.

Lane will unpacks how Zapier built a strong SEO foundation with over 2,000 articles that generate 2M pageviews per month, and she breaks down the roles and responsibilities of Zapier's four person content team. She also discusses how Zapier thinks about content measurement and pitching the value of content to the CEO, plus she shares her perspective on AI + automation with examples of how Zapier's content team is using AI today to up their game.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#82: What Does a Great CMO Do? with Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)

Exit Five — Tue, 27 Jun 2023 09:23:38 -0700

Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about:

- What an effective B2B CMO does
- Questions to ask the founders when taking a new CMO job and how to understand their view of marketing
- Why marketing is not a "gumball machine"
- The challenge with Marketing sourced revenue vs. Sales sourced revenue (and why Jon believes in team sourced revenue)
- Thoughts on what the rise of AI and ChatGPT will mean for B2B marketers
- Marketing before and after product market fit
- Helpful benchmarks (and where to find them)
- Lessons from the early days of Marketo, and more

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

Exit Five — Tue, 20 Jun 2023 13:02:11 -0700

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong.

Dave and Devin talk about:

- His role at Clari and what the content team does
- Inside Gong's early content strategy
- How to make longform content work
- What type of content works on LinkedIn today
- Myth busting "build your personal brand" and more

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#80: Inside Exit Five - Why We Moved Off Facebook & Lessons from Building an Online Community

Exit Five — Thu, 15 Jun 2023 09:13:54 -0700

Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, lessons learned scaling Exit Five to 3,500+ paying members and more. This is a conversation with Jordan Godbey who runs Growth Community and helps experts, coaches and creators build communities on Circle and we thought this would make for a fun little "behind the scenes" episode since many listeners are involved in marketing and community building and might be interested in this topic.

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#79: AI and Marketing (with Austin Distel, Head of Marketing Innovation at Jasper)

Exit Five — Wed, 14 Jun 2023 04:42:25 -0700

Dave is joined by Austin Distel, Head of Marketing Innovation at Jasper and former CMO at Proof. Austin was one of the earliest Jasper employees and we discussed the evolution of the company, lessons from building Proof, how the product at Jasper got initial traction, use cases and examples for AI in marketing today, why every B2B marketing team should be taking AI seriously, how to get beyond generic AI results, and handling some of the objections as to why marketers don't use AI today.

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)

Exit Five — Tue, 06 Jun 2023 08:20:58 -0700

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#77: Marketing In A Down Economy - What Can You Do To Drive Growth? (with Margaret Kelsey, Jason Widup, Shauntle Barley)

Exit Five — Thu, 01 Jun 2023 03:03:23 -0700

Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy.

Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. We'll talk to three marketers in the thick of things right now to talk about what they are doing to drive sustainable growth for their companies and under less favorable conditions. We’ll discuss what’s changed for them in the past year, and how they’ve adapted their strategies and tactics to adjust to the existing market climate. We’re being asked to do more (than ever) with less (than ever), and this session will cover how these marketers have adapted and risen to the challenge.

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

Exit Five — Tue, 30 May 2023 12:39:53 -0700

Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does in the first 90 days of a new job, talking through marketing budget and spending on brand vs demand, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

Exit Five — Mon, 22 May 2023 07:29:41 -0700

This episode is an overview of the role of Revenue Operations as it relates to B2B sales & marketing today. You'll get an overall understanding of why the role of RevOps is key to scaling and growing revenue inside of an organization today with guest Lindsay Rothlisberger, Director of RevOps at Zapier.

We cover the things B2B marketers and future marketing leaders should know about RevOps today, including:

- The role of RevOps inside of a B2B SaaS company

- How to measure success with a RevOps team/role

- The top trends in RevOps for 2023

- Centralized vs. Decentralized Ops and how to decide

- What to look for in a RevOps candidate/how to hire

- Audience Q&A - Lindsay and Dave questions list

Revenue Operations is the fuel for a high-performing B2B SaaS company today, and the #1 key partner to marketing and sales to drive growth.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#74: Dave Kellogg - Traits of a High Performing CMO

Exit Five — Tue, 16 May 2023 06:06:58 -0700

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and authors the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective into what top performing SaaS companies do and what role the CMO should play.

We talk about:

- Being a great partner to sales and why it is marketing’s job is to make sales easier
- Mastering the art of becoming the dispassionate analyst, presenting the facts
- Being a partner to the CEO
- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs demand gen, ChatGPT, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To Scale

Exit Five — Mon, 08 May 2023 09:43:18 -0700

Tom Wentworth is CMO at Recorded Future, a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about:

- Running marketing at 1,000 person company doing $250M ARR
- The breakdown of Recorded Future's 45 person marketing team roles & responsibilities & goals
- RF's marketing operating system, campaigns, themes, and running plays quarterly and annually
- Managing up, working with the CEO, and why "if you don't have a plan you'll be given one"
- Why he hates category creation
- Why he doesn't like spending budget on agencies
- Why middle management is important to scaling marketing
- Why RF built a news organization, how it works, hiring top journalist, how it fits within the marketing org, what they report on, doing millions of pageviews/month
- And more

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#72: Mental Health & Finding Meaning at Work - with Kara Hardin (CEO, The Practice Lab)

Exit Five — Tue, 02 May 2023 13:09:42 -0700

We talk about:

- Going from corporate lawyer to running a private psychotherapy practice
- Working with high performers she calls "strivers" -- people who are pushing to be and do better
- Finding meaning at work, even when "marketing isn't saving the world"
- The balance between being burnout and being "crispy" and how much work stress is OK
- Why she puts her phone in the closet from Friday to Monday - and why she's looking into getting a landline (!)
- The myth of comparative suffering
- Regulating your body
- Why state dictates your story
- How very few things require our immediate attention
- And more (you're going to love this episode I know it)

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#71: B2B Content Strategy (with Lashay Lewis)

Exit Five — Mon, 24 Apr 2023 05:37:09 -0700

Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way that scales, where podcasting fits in a B2B content strategy, why search volume can be misleading, and thoughts on how content marketers can use ChatGPT.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#70: Allison Whalen - This CEO Crushes It On LinkedIn & Is Building Her Founder Brand To Grow Revenue

Exit Five — Mon, 17 Apr 2023 13:10:54 -0700

Allison Whalen is co-founder and CEO of Parentaly, a company combines career coaching and content to help expecting parents before, during and after their parental leave. She's a former MBA who worked in private equity and then as VP of Sales before starting Parentaly and taking to LinkedIn to launch the company and build her "Founder Brand." Dave and Allison talk about her LinkedIn strategy, starting a podcast, how someone with a background fully in sales (with no experience in marketing) came to appreciate the critical role of marketing, and more. Allison has used LinkedIn to help Parentaly grow past seven figures in revenue in under two years.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#69: Reporting To The CEO - 5 Things Marketers Should Know

Exit Five — Fri, 14 Apr 2023 03:00:00 -0700

Dave shares five lessons from the wisdom of Exit Five community members about their lessons from reporting to the CEO for the first-time.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#68: Bobby Pinero - CEO of Equals & Intercom's Former Head of Finance & Analytics

Exit Five — Thu, 13 Apr 2023 11:35:31 -0700

Bobby Pinero is co-founder and CEO of Equals and previously led the finance organization at Intercom as the company scaled from $1M ARR to $150M+, and from 20 employees to 600+ employees. We talk about learning from Steve Blank at Stanford, building Equals, the mission of replacing Excel, lessons from Intercom, how he thinks about marketing as former head of finance, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper

Exit Five — Fri, 07 Apr 2023 09:50:44 -0700

Generative AI is the hottest topic we've seen in marketing in a decade. In this session Exit Five Live session we went under the hood with Samyutha Reddy and CJ Donio from Jasper to unpack "Generative AI" and share use cases and tactical examples for B2B marketers today and how team's are using Jasper and AI to create content and generate ideas at scale.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#66: Managing Burnout & How To Get Unstuck in Your Career (with Hana Jacover)

Exit Five — Thu, 06 Apr 2023 04:44:09 -0700

Hana Jacover is an executive coach, former Director of Demand Generation, and founder of Hype House Coaching. We talk about managing burnout, fighting imposter syndrome, work/life balance, finding your right path, maintaining authenticity day to day, nonviolent communication, and how to get unstuck in your career.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#65: Mistakes & Learnings as a Marketing Leader (Loretta Jones, VP Growth, Acceldata, Shauntle Barley, Director of Marketing, Demandwell, Anthony Kennada, CEO, AudiencePlus)

Exit Five — Wed, 29 Mar 2023 07:41:52 -0700

Four marketing leaders share their lessons, learnings, mistakes, and failures from their time "in the arena" as a marketing leader. Shauntle Barley is Director of Marketing at Demandwell, Loretta Jones is VP Growth at Acceldata, Anthony Kennada is former CMO at Gainsight, Hopin, and now CEO at AudiencePlus, plus Exit Five Founder Dave Gerhardt.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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#64: An interview with Dave on career path, joining a startup, side projects & more

Exit Five — Fri, 24 Mar 2023 13:55:26 -0700

This is a little change of pace episode, with Dave Charest from Constant Contact interviewing Dave Gerhardt about his career path and some early stories working together through PR, product marketing, side projects, and bunch of marketing stories / lessons sprinkled in.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#63: Brand Marketing with Stephanie Donily (Director, Corporate Marketing at Zapier)

Exit Five — Tue, 21 Mar 2023 06:58:53 -0700

Stephanie Donily is Director of Corporate Marketing at Zapier. Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including:

- What is brand marketing?
- Why brand marketing is not logos/colors/design
- Steph's job running corporate marketing and managing the teams that are responsible for brand, communications, content marketing, social media, events, and video
- How Zapier is successfully using TikTok as a B2B SaaS brand
- How Zapier thinks about the "different vehicles" to tell the company story
- The (evolving) role of PR
- Do press mentions matter for B2B SaaS?
- How Steph grew her career from PR manager to Marketing Leader
- How Zapier thinks about measuring brand awareness
- Why the CEO has to own the company narrative
- And more

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#62: Chad Knipschild - Navy Veteran to Product Marketer

Exit Five — Tue, 14 Mar 2023 12:33:48 -0700

Chad Knipschild is a Navy Veteran and now Senior Product Marketing Manager at Recorded Future. Dave and Chad talk about his background and learnings from his time in the Navy to getting a job in tech and working in product marketing, plus a handful of topics outside of marketing for a little change of pace.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

Exit Five — Mon, 06 Mar 2023 12:30:50 -0800

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today.

They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT and Jasper can help ABM marketers, and more.

You can also checkout Hillary's "GTM Speed Dial" podcast if you want more of her knowledge on the regular.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

Exit Five — Wed, 01 Mar 2023 04:55:39 -0800

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at Siftrock (acquired by Drift) and VP Strategy at Drift.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#59: Story is Strategy - The Power of Product Positioning

Exit Five — Thu, 23 Feb 2023 10:53:24 -0800

Dave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so often the root cause is actually positioning. When sales and marketing efforts are stuck or slowing down, it's rarely because you need to unlock a new channel, or because you are not using the latest martech tool. It is most often a positioning problem. But it is much easier to toss the blame on sales + marketing efforts and ask those teams to do more - because positioning is a whole company issue. Changing the product roadmap, ideal customer profile, pricing/packaging, and how you talk about what you do -- well shoot that is a ton of work, and there's a lot of feelings and opinions, and there's this team who we already committed to doing X for, and investing Y in this, and it goes on for ever. But it's most often positioning that needs to be changed because the context for your market/customers has changed. And the solution is not buying intent data from a new vendor, doing new field events, or hammering on outbound. Those things wont work without the right company story + positioning. With the reality of budget cuts, less headcount, and mounting pressure to hit targets right now there is no better time to take a hard look at positioning. Strong positioning is knowing the value you deliver that no other product on the market can for your ideal customer. Best of all, you can make these improvements without additional budget or new hires (there's something that will make the CFO happy). If you want to brush up positioning and find 1-2 new ideas to help your business, I think you'll get a lot from this episode.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

Exit Five — Tue, 21 Feb 2023 10:13:42 -0800

This episode is from an Exit Five live session we did with Dave Gerhardt, Betsy Koliba, and Mitch Briggs from Demandwell. Every few weeks we like to bring on subject matter experts to do Exit Five Live sessions about topics that are more tactical than the typical CMO interview. This was an hour long AMA on all things SEO, focused on what B2B marketers need to know about SEO in 2023, including some questions about how new trends like generative AI, ChatGPT, and short form video will impact SEO in the future, and the classics like: does the blog still matter? which pages on your website should you be pushing people to rank? and more.

This episode will serve as a great crash course (or refresher) on what matters in SEO and how you can use organic search to drive meaningful results for your business.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

Exit Five — Mon, 13 Feb 2023 08:25:33 -0800

Dave is joined by Obaid Durrani and Todd Clouser for a discussion about content and community for B2B SaaS. Obaid and Todd met while working together at Refine Labs and co-host the "Cheat Codes" podcast for B2B SaaS marketers. They help marketing leaders and creators craft their narrative, implement new processes, and refine their content engine to reflect their product, narrative, and objectives.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#56: Amrita Mathur (VP Marketing, Superside) - $0 to $30M ARR in three years, marketing team structure, when to exploit vs explore

Exit Five — Wed, 08 Feb 2023 08:26:46 -0800

Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your entire go-to-market effort, the cost of missing out, making smarter marketing bets and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

00:00.58
dgmg
Ah, will you tell me your name and tell me what you had for breakfast today.

00:04.48
Amrita
Oh my gosh. This is how you start on your podcast I had a little bit of Chi and that's it. That's I'm not a breakfast person to be honest.

00:16.73
dgmg
I go back and forth sometimes I am and then sometimes I think it is nice to kind of let it ride until 11 or or 12 I don't but but then sometimes I wake up and I'm like hungry and I gotta eat right now.

00:27.85
Amrita
Yeah, no I get it the whole intermittent fasting thing. You know people are talking about it these days like a lot and I'm just like but I've literally been doing that my whole life like I just don't eat until like noon or one that's just how.

00:41.35
dgmg
Yeah, it's it's funny how that happens like a trend happens and then people are like wait. This is a trend I've just been doing this thing my my whole life I did I I did it more just like out of convenience like ah like ah I just found when I was living in Boston and like going into the office and.

00:46.54
Amrita
Yes.

00:58.10
dgmg
Process of just like having to get breakfast every morning and I think a lot of there's a lot of like health nutritional advice that' like you got to eat breakfast. You got to eat breakfast. But I think you can get the same amount of meals and just later in the day and then you don't have it. It is a little bit freeing and I have your whole schedule be structured around like I got to eat or I'm going to pass out right now.

01:13.36
Amrita
Yeah, yeah, and then and the newest is that not only do you got to eat breakfast but you have to get thirty grams of protein just just sizable. That's like a burger patty kind of right I think thirty grams and it's like I don't think I can eat that you know if I can have half a banana that's pretty good.

01:21.41
dgmg
Um, right? yeah.

01:31.60
dgmg
Yeah, right, We're not all ah like Hollywood celebrities with with private chefs. You know it's like you got to have you got to have convenience. Okay, so see no what happens is when you ask somebody that then you you start in a normal conversation and it's.

01:36.62
Amrita
Um, I think we doubt yeah.

01:43.76
Amrita
Yeah, yeah, yeah, yeah, yeah.

01:46.56
dgmg
I Know you'd be a good guess anyway though because I've heard you I've heard you talk before. So um, let's just start with just tell people your name and background so they can get context for your for your voice and maybe describe what you what you do at superside and and and what superside is.

01:59.56
Amrita
Yeah, for sure. So my name is am Rita Mather I work for a company called superside which is very cool like innovative and disruptive in some ways you know we're tackling an age-old problem which is how the heck do you get good creative done good design done and. The answer is that there's many many different ways and there's many different models and constructs for for doing that and our approach has been to say hey you could be an Amazon you could be a meta you could be a ubs or a Morgan Stanley or whatever and maybe you have this huge gigantic, super powerful internal team.

02:24.64
dgmg
So.

02:38.56
Amrita
That can crank out this amazing stuff. Maybe you use a bit of AiEtc but there's still going to be times where you need added capacity and maybe that is a permanent state that you live in because your marketing team and your go-to-market teams are actually always ahead of the curve. And they're always pushing the boundaries. So it's kind of impossible for the creative team to like fully catch up so you're always going to be in this like state of flux where you're just like holy shit I need more and I need better and I need faster right? and it's like think about how we even do like Facebook ads these days like you need like 57 versions of the same thing to properly test it and. You need that in two days and then by the way the experiment data just came back and now you need to change your whole approach and that whole cycle the the test and learn cycle. That's so part. A big part of marketing now is complicated and design and creative teams just need to find a way to like catch up. So that's that's ultimately the.

03:22.64
dgmg
Earth.

03:30.90
dgmg
Yeah, well, it's interesting. It's it's like um, you you run this for a while in my job at drift I I ran the creative team and that was like I had no idea what I was doing and ah while I was good at the creative part like.

03:31.91
Amrita
Of.

03:36.58
Amrita
Thanks.

03:44.41
Amrita
Um.

03:44.74
dgmg
It was fun to come up with the ideas and come up with campaigns but you know I I noticed really quickly that you kind of keep bumping into the same problem which is like the answer is always yes we can do that. But that means we got to take this other thing off, it's such a game of.. It's very similar to like engineering and like prioritizing different things and it's hard and I ended up building so much empathy for the creatives at drift For example, on that on that team because you know they don't often know the needs of the business or like who which internal you know.

04:02.90
Amrita
Yeah.

04:19.95
dgmg
Relationship between this vp and that vp is like why you need to actually prioritize this page There's just so much nuance and like what's going on and they're like look I just want to create stuff so but but I can't because there's a limited number of hour...

#55: LinkedIn Followers / Vanity Metrics

Exit Five — Mon, 06 Feb 2023 09:41:02 -0800

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#54: AI Content - with Meghan Anderson, VP Marketing at Jasper

Exit Five — Wed, 01 Feb 2023 04:52:28 -0800

Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan served as CMO at the Wanderlust group and was VP of Marketing at HubSpot for nearly a decade.

In this episode Meghan and Dave talk about:

- How an accidental phone call led to her joining Jasper
- What's going on at Jasper today
- Innovative ways she's seeing marketing teams use Jasper

- The difference between ChatGPT and Jasper

- Building her team and the marketing team structure at Jasper
- How company strategy impacts marketing team structure

- And more; this was a fun conversation :)

***

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

***

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

Exit Five — Mon, 23 Jan 2023 08:43:23 -0800

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the thought "hey, I could start my own business out of this."

- Send guest pitches and ideas to hello@exitfive.com
- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
- Exit Five on Twitter: https://twitter.com/exitfiveco

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

Exit Five — Tue, 17 Jan 2023 07:14:56 -0800

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years.

- Send guest pitches and ideas to hello@exitfive.com
- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
- Exit Five on Twitter: https://twitter.com/exitfiveco

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#51: Want to grow your career faster? Be an early adopter

Exit Five — Tue, 17 Jan 2023 07:05:52 -0800

Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter.

- Send guest pitches and ideas to hello@exitfive.com
- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
- Exit Five on Twitter: https://twitter.com/exitfiveco

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#50: Why Constraints & Guardrails Are Good For Your Marketing

Exit Five — Wed, 11 Jan 2023 11:32:40 -0800

Just Dave on this short solo episode talking about constraints & guardrails.

If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constraints like those, you can force yourself to have some to help guide the decision making process. Guardrails can help move you from being stuck on making decisions because of the infinite possibilities of channels and campaigns. This is also why so often the answer to many marketing strategy questions here are "it depends" or "tell me more about X."

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#49: ABM (Account-Based Marketing) Overview

Exit Five — Mon, 09 Jan 2023 07:51:25 -0800

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing.

By popular demand in the Exit Five community we wanted to do a dedicated episode on account-based marketing and cover all things ABM in this hour with Brandon, including:

- Why take an ABM approach to marketing, which type of companies this go-to-market strategy makes sense for
- Where to start with ABM
- Guidance for working with sales on selecting target accounts, who owns the account selection process, where ops fits in between sales and marketing, and what "aligning" with sales actually looks like strategically and tactically
- What elements are part of an effective ABM campaign and examples of successful ABM campaigns
- Metrics and measurement
- And more

- Send guest pitches and ideas to hello@exitfive.com
- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
- Exit Five on Twitter: https://twitter.com/exitfiveco

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)

Exit Five — Tue, 03 Jan 2023 10:19:55 -0800

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth.

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#47: Holiday Special: What Parents Talk About Reunion with Dave & Lya

Exit Five — Tue, 20 Dec 2022 10:00:43 -0800

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About" and Lya takes the mic to grill Dave on a few questions about solopreneurship, parenting, telling the truth on LinkedIn, the mental load, golf vs. work, being home together everyday and more.

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#46: Outside of Work: Running, Boston Marathon, and Sports Radio with Tim McKone

Exit Five — Tue, 13 Dec 2022 11:10:31 -0800

Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work. Dave and Tim talk about getting into running, training for the Boston Marathon, why running makes a great hobby, falling back in love with sports, Dave's love for golf, how Tim got into his career in sports media and working at 98.5 The Sports Hub, the top local sports radio station in the country and more. You can find Tim on Twitter @Tim_McKone. Connect with Dave on Instagram @davegerhardt1. Should I do more of these types of episodes? Send me a message on Instagram - @davegerhardt1 or an email to questions@davegerhardt.com

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks

Exit Five — Mon, 12 Dec 2022 10:38:07 -0800

Eyal Webber-Zvik is VP of Product Marketing at Cato Networks. Cato is a company in the networking and security space current over $100M in annual revenue. In his role, Eyal manages a global team of product marketing directors that are tasked driving the company's messaging, position, press and media relations, and more. Previously, Eyal ran Cato's product management organization and he has more than 20 years of experience in engineering, product management and product marketing. Dave and Eyal talk about the role of product marketing in global organization that is driven by field sales, creating the company narrative and sales deck, and more.

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

Exit Five — Tue, 06 Dec 2022 13:32:18 -0800

Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to head of digital at Salesforce in the early 2010's.

- Send guest pitches and ideas to hello@exitfive.com
- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
- Exit Five on Twitter: https://twitter.com/exitfiveco

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#43: 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

Exit Five — Mon, 28 Nov 2022 08:25:06 -0800

Forget the acronyms & best practices, use your brain. Ultimately there are only three ways to grow a business: get more new customers, increase the transaction value, increase how often people buy from you. You can get lost in the MQL PQL SQL SAL definitions and best practices. Get back to the basics and operate from first principles.
You need a story to be successful in B2B. Call it a category, call it a movement. Regardless, you need a story that people can bring to their boss about why they should buy your product beyond features + benefits. HubSpot created inbound marketing. Gainsight championed customer success. Drift conversational marketing. Each led through education + expertise and showed people a new way of doing things. Sell the vision and the story.
You need to sweat the "offer" - request a demo and contact sales are only going to convert for the highest intent prospects. You need other offers. HubSpot's website grader. Drift did a "test drive" to test the chatbot on your website before talking to anyone. Demandwell has a free SEO audit. Clari has a revenue leakage calculator. These are all smart ideas that are still further down the funnel than ebook but work to get qualified buyers in to eventually talk to sales.
Avoid incremental thinking. You can waste so many cycles thinking that the next homepage variation or the email series is going to be the thing that gets you out of the revenue hole. Rarely does "nurturing" solve the problem. Take bigger swings.
You must find a way to get on the same page as sales, no matter what. Find a way to put all the internal politics aside. You will never be successful unless you can marketing sales + marketing = revenue *together*. Find out how the VP of sales is comped and do everything in your power to get on the same page. Health teams gives bonuses based on company goals not team goals. Find out and fix it. Manage up to the CEO if needed. Life is 100% easier when sales + marketing have shared revenue goals.
Make finance and ops your best friends. YOU HAVE PLENTY TO DO ON YOUR OWN, YOUR JOB IS NOT FINANCE AND OPS I PROMISE YOU!!!! But instead find a way to make them your key business partners. Same way you need to be on the same team as sales, you need to be on the same team with finance and ops. Make them your best friends - collaborate on marketing as a business function Don’t be like 28 year old Dave “I got this myself” - DON’T GET DEFENSIVE - take the help, work together.
Show your work and master internal communication. Top complaint: I never know what marketing is doing. If you can’t get the people inside fired up, how will customers be? Top complaint: Marketing is doing a lot, but no idea how it fits our goals. You must always be sharing the bigger picture, related to company goals. Some systems I like: Slack: sharing screenshots, work in progress, teasers, etc. Weekly, monthly, quarterly recaps - here’s what marketing is up to . Take any opportunity to present to the company you can get. Create cross-functional check-ins with marketing, product, sales, CS, finance, ops, together. Marketing is the leadership department as Christopher Lochhead says. Make it that way. Lead by example. You're supposed to be the best communicators in the company right?
You must be able to articulate what your marketing strategy is. Don’t get lost in the tactics - see too much of this today. It’s the job of the marketing leader to have a vision for HOW the company does marketing. ABM? Product led? Both? SMB? Mid Market? Enterprise? Be intentional about your approach. You cant take the peanut butter approach and spread average stuff everywhere and expect to win. FOCUS. But also what type of marketing, what brand do you want to be? Have a view on the market, have a view on how you’ll do marketing this year, have a POV on what good marketing looks like. Ex: at Privy we sold to small businesses so we knew they weren't marketing experts and our marketing had to speak to them and they didn't have a lot of time to figure it out, so we had to lead with simple + clear + educational content.
You must be able to think short term and long term. Hitting today's goal is great, but what about when the plan jumps 50% next year? You need to be able to build the foundation for that now or you'll wish you did a year from now. Spend 70% of your time on today and 30% of your time on next year/tomorrow. Be disciplined about laying the groundwork for next year and beyond and it will payoff. What will your next channels be? Where can you get future growth from? Start testing and learning now before you need it. Then you can be ready to turn it on.
Manage up to the CEO. She cares about two things: revenue and the story. Keep your communication + collaboration tight to those things. She doesnt need to know every detail about what's going on inside of your org and you shouldn't let her. Manage up and get help around revenue and the story. Focus your efforts there.
You have to making hiring your job not your side project. People are everything. You know that. Every HBR article ever has said it. But candidates are not going to magically fall on your lap you must treat this like your own marketing program. It's not HR / recruiters job it's your job - no one will know who to hire better than you. Build a brand for yourself in the market. Get religious about sourcing via LinkedIn. Make it your full-time job. Even if you're not hiring you should always be meeting great marketers -- at least so you can model / know what great looks like. Keep a list of your dream team. Make a spreadsheet of names of great people you'd hire if you could one day. You never know.
Create your own momentum. It's 2022. You dont need to wait for Gartner or Forrester to write about you. You dont need the product team to ship the one key feature. Marketing is ultimately about content. You can create your own momentum by thinking like a publishing company. Create regular marketing launches. We called them "marketable moments" this can be content, research, reports, events. And then hopefully yes you have product shipping regularly and can do regular product launches too. But stick to a monthly launch calendar. Make some noise every month on your own, no matter what ingredients you have from the company or product team. Set the dates in advance. Dates and deadlines drive action. At Drift we launched the first Tuesday of every month, regardless. It helped us create our own momentum and was a competitive advantage -- PLUS it was contagious and pushed the rest of the the company to ship more too, especially the product team. They wanted to keep up with us.
Your job is to get the job done. Doesn't matter if your hire internally, agency, outsource, use an intern or your grandmother. As the marketing leader they are paying you to deliver the result. Put that above everything else especially your ego. That's the biggest difference between the marketing leader and the individual contributor. It's not necessarily your job to do it but its your job to get it DONE.
Do the job internally first before hiring externally. Always test and prove - at least get some signal internally. “What should the role of events manager do?” - no idea, you find out. Ex: you think you want to hire a partner marketing person; great make it part of product marketing's role for a quarter to test and learn. Ex: you want to hire for PR. Great. Make it part of your job for a quarter. You’ll never know what good looks like, how to measure, etc. unless you test it first. You can do this for almost any role / any “job" - I've m...

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

Exit Five — Mon, 21 Nov 2022 09:00:55 -0800

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)

Exit Five — Mon, 14 Nov 2022 11:16:15 -0800

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:

1. Overall approach to building a plan

2. Setting goals, metrics, and targets

3. Building a framework for marketing campaigns over the year

4. Modeling funnels and determining cost per opportunity

5. Determining how much marketing budget to spend

6. Selling your plan to the CEO, CFO, and getting it approved

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

Exit Five — Tue, 08 Nov 2022 09:48:31 -0800

Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D. This is a great listen for anyone thinking about marketing planning, where to make bets for the year, how to prove new channels, and how to think like an executive when it comes to revenue generation.

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

Exit Five — Mon, 31 Oct 2022 08:43:18 -0700

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics), customer acquisition, funnel optimization, and scaling growth.

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.

Exit Five — Mon, 24 Oct 2022 13:25:12 -0700

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:

- The underrated ability to drive revenue through operational excellence

- Why 6sense runs a 100% account-based revenue motion

- The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing"

- The power of focusing only on the most winnable accounts

- What she credits 6sense's revenue growth of 100% YoY each of the last 4 years to

- Why you can’t run last minute plays in quarter to close a revenue gap

- Why she doesn't care if pipeline is sales source or marketing sourced

- An update to her book "No Forms. No Spam. No Cold Calls."

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel

Exit Five — Wed, 19 Oct 2022 11:26:34 -0700

Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph, Head of Marketing at Clozd to breakdown how to do win/loss analysis at your company, and this session is a great premer for anyone not familiar with this topic. One of the keys to getting ahead in B2B marketing is to be always be listening / learning for new ideas you can bring into your company to help improve the business, and this is a perfect session for marketers who want to keep a seat at the leadership table. Beyond marketing, win/loss analysis is an incredible tool to help get the whole company rallied around why people buy, why they leave, and what you can do to fix leaks in your funnel.

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

Exit Five — Tue, 11 Oct 2022 13:26:19 -0700

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what success looks like, plus B2B marketing lessons from Jake's 10 year run as VP at Okta.

This episode is brought to you by Demandwell: https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

Exit Five — Tue, 04 Oct 2022 06:32:25 -0700

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This conversation will give you a good look at how a top B2B CMO thinks about marketing and managing her team.

This episode is brought to you by Demandwell: https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more

Exit Five — Wed, 28 Sep 2022 12:40:11 -0700

Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget benchmarks, how to think about building demand gen programs, where to start, thoughts from SaaStr 2022, getting thought leadership from the CEO, finding peers, lessons from Amanda Natividad and Chris Walker, why everyone in B2B is talking about community and more.

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

April Dunford on Marketing Strategy and Positioning Yourself to Win

Exit Five — Mon, 19 Sep 2022 10:23:13 -0700

Dave interviews "Obviously Awesome" author and positioning expert April Dunford.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Think Like A Media Company (30 Minute Marketing Strategy Discussion)

Exit Five — Tue, 13 Sep 2022 09:55:55 -0700

Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups

Exit Five — Tue, 06 Sep 2022 07:56:33 -0700

Dave is joined by Gong CMO Udi Ledergor.

He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions.

This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni

Exit Five — Thu, 01 Sep 2022 09:33:43 -0700

Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world of event marketing today and lessons from Goldcast's startup marketing efforts over the last two years and his perspective on the role of marketing as Founder/CEO.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson)

Exit Five — Thu, 25 Aug 2022 10:10:31 -0700

Dave is joined by Henry Johnson. Henry is an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify app called IziGift. Dave and Henry talking about quitting jobs, buying a Shopify app, podcasting as a strategy, audience building, and more. All over the map.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Making LinkedIn Work -- with Daniel Murray creator of The Marketing Millennials

Exit Five — Sun, 14 Aug 2022 17:16:24 -0700

Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B marketers and founders.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Chris Walker, CEO, Refine Labs

Exit Five — Mon, 08 Aug 2022 10:09:14 -0700

Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn, community, observations from what Refine Labs is seeing with B2B marketers today, and lessons from Chris' own LinkedIn strategy.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Mailbag! Answering B2B Marketing Questions From The Community

Exit Five — Mon, 01 Aug 2022 11:09:15 -0700

Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated). They talk about: career growth, marketing at an early stage startup, content/SEO, prioritizing marketing a young company, creating a category, how to build momentum, and more.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Demystifying SEO For B2B Marketers In 2022

Exit Five — Mon, 25 Jul 2022 06:16:27 -0700

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back. Dave and Mitch help you understand how to think about SEO as a strategy in 2022, discuss what’s going on in SEO today, how top B2B SaaS companies are executing on SEO, the biggest opportunities in SEO, common mistakes and myths, who should own SEO, where SEO should sit inside of a marketing team team, and how to measure success with SEO.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Tips To Do Marketing The Sales Team Loves (Live Q&A)

Exit Five — Mon, 18 Jul 2022 17:44:57 -0700

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these questions below:

How can you get buy-in from leadership to be closer aligned to revenue metrics? (Pipeline, Revenue etc)
During planning season (quarterly/yearly), how closely should marketing/sales work together to get to the number?
What cadence is ideal for Sales and Marketing teams to meet?
Best way to deliver feedback between Sales and Marketing?
Top tips on creating great sales<>marketing alignment?
What are the top marketing materials/documentation that Sales teams actually care about?
How should marketing teams contribute to cold outbound efforts?
What do the best sales reps do before and after every meeting? How can marketing help?
What strategies and tactics can Marketing & Sales use together targeting Enterprise accounts?

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Here’s how it works:

Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Product-Led Growth with Breezy Beaumont & Andrew Capland

Exit Five — Mon, 11 Jul 2022 07:40:59 -0700

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Sarah-Beth Anders, SVP Marketing at Guild Education

Exit Five — Thu, 07 Jul 2022 13:24:12 -0700

Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)

Exit Five — Tue, 28 Jun 2022 08:11:33 -0700

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

Exit Five — Tue, 21 Jun 2022 13:17:37 -0700

Peep Laja is founderand CEO at Wynter and CXL.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Why Company Strategy Drives Your Marketing Strategy

Exit Five — Thu, 16 Jun 2022 10:22:51 -0700

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.

"It's impossible to create a marketing strategy for a business that has no clear company strategy."

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

Exit Five — Tue, 07 Jun 2022 06:02:14 -0700

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto, where she grew the company 100x to 50,000 customers over 4 years. Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny is used by the world’s fastest growing companies like Ramp, Notion, Snowflake, Qualtrics, Dropbox, Carta, and Brex. Mutiny gives marketers everything they need to drive revenue and prove it — from data and analytics to AI-powered recommendations and content writing.

Marketing leaders are under increasing pressure to drive revenue and to do it quickly…like right away. And if they don’t, they’re promptly shown the door. During this live session for Exit Five Dave and Jaleh dive into what it takes to deliver predictable revenue and thrive as a B2B SaaS CMO in 2022. They share lessons on turning top of the funnel traffic into revenue and cover strategies from top B2B SaaS companies today, including:

Lessons from Jaleh’s run as CMO at Gusto where she grew the company 100x to 50,000 customers over 4 years.
How to deliver revenue as a startup marketing leader.
What CEOs look for when building a marketing leadership team.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing

Exit Five — Tue, 31 May 2022 07:59:31 -0700

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader, building a relationship with the CEO, transitioning from specialist to generalist, the power of building a training program for customers, and how to build your own publishing company as a B2B SaaS brand.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

Exit Five — Tue, 24 May 2022 09:33:55 -0700

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Internal Marketing & What The CEO Really Wants From The Marketing Team

Exit Five — Sun, 15 May 2022 16:27:35 -0700

Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)

Exit Five — Mon, 09 May 2022 08:01:22 -0700

Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons from scaling demand gen at Chili Piper, LinkedIn organic social strategy and more.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews

Exit Five — Mon, 02 May 2022 09:41:34 -0700

Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Prior to G2 Amanda was Head of Partner Programs & Marketing at Mailchimp, and she was also CMO at Tongal and 360i. Amanda and Dave discuss her role as G2 CMO, how she's structured her team, revenue marketing vs. demand generation, who should own reviews on the marketing team (product vs. customer marketing), lessons from her time at Mailchimp, and more.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)

Exit Five — Tue, 26 Apr 2022 09:16:57 -0700

Here's the early-stage compensation explainer they reference:

https://mkt1.substack.com/p/marketing-compensation

Connect with Kathleen: https://www.linkedin.com/in/kestreich/
Connect with Emily: https://www.linkedin.com/in/emilykramer/

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

How To Grow Your Audience On LinkedIn

Exit Five — Tue, 19 Apr 2022 10:51:19 -0700

Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to create, how to get content out of the founder, how to figure out what's working / what's not, the biggest mistakes people make with LinkedIn, and more. It's an hour on organic LinkedIn strategy if you're into that kinda stuff.

Follow Daniel: https://www.linkedin.com/in/daniel-murray-marketing/
Follow Dave: https://www.linkedin.com/in/davegerhardt/

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

Exit Five — Mon, 11 Apr 2022 11:41:11 -0700

Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the exact email scripts he uses), the six questions he asks when calling new customers, his opinion on the sales deck, and why he'd work in marketing if he wasn't working in sales.

Follow Kevin: https://www.linkedin.com/in/kddorsey3/
Follow Dave: https://www.linkedin.com/in/davegerhardt/

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads

Exit Five — Wed, 06 Apr 2022 08:39:22 -0700

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside your customers head, the cyclical nature of B2B marketing channels and more.

Follow Deidre: https://www.linkedin.com/in/deidrehudson/
Follow Dave: https://www.linkedin.com/in/davegerhardt/

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing

Exit Five — Mon, 04 Apr 2022 09:44:30 -0700

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company. They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive marketing (Outreach vs. Salesloft vs. Clari), why you need to spend the budget, how to hire and navigate career progression, and her career as a marketing leader.

Follow Sydney: https://www.linkedin.com/in/sydsloan/
Follow Dave: https://www.linkedin.com/in/davegerhardt/

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Story is Strategy

Exit Five — Mon, 24 Jan 2022 07:00:00 -0800

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter. More people meddling in your company story muddies it up. And since your story is your strategy, a muddy story means a muddy strategy. Positioning tips, the key ingredients to your marketing strategy, and more.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Building a B2B Marketing Strategy That Will Actually Work

Exit Five — Mon, 17 Jan 2022 06:00:00 -0800

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember the ultimate goal of marketing is to make sales easier. That's where you start. Quick chat about strategy and my simple marketing planning framework.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Is The CEO Getting In The Way of The Right Company Story?

Exit Five — Mon, 10 Jan 2022 08:00:00 -0800

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and how you can get on the same page with your CEO.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Live Q&A from December 2021

Exit Five — Wed, 05 Jan 2022 11:58:48 -0800

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of stuff.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#04: The Path To CMO

Exit Five — Mon, 20 Dec 2021 10:54:09 -0800

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget goes. It's the peak of the marketing profession. But the path from enterprising young marketer to chief marketing officer isn't always a clear one. And without any guidance from those who came before you, it can seem an almost unattainable title. So my friend Wendy White, CMO of TigerConnect and one of the best marketing leaders working today, joined me for about an hour on a live session to talk about how you can navigate the path to CMO. Key takeaways include:

How both Wendy and I navigated marketing leadership roles
How you can stand out in your current role and distinguish yourself as a future marketing leader
Answers to some of the most commonly asked questions about marketing leadership from fellow DGMG members

davegerhardt.com

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#03: B2B Brand Strategy + Measurement

Exit Five — Thu, 16 Dec 2021 09:18:39 -0800

How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter @davegerhardt.com and learn more on my site davegerhardt.com

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#02: My New Company + Writing Your Tagline

Exit Five — Thu, 16 Dec 2021 09:16:08 -0800

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm sharing a quick tip to help you avoid that mistake and create a clear and direct one-liner for your company. Tweet at me @davegerhardt and learn more about what I'm doing at davegerhardt.com

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#01: I Quit My Job. Here's What I'm Doing Next.

Exit Five — Sun, 12 Dec 2021 08:53:46 -0800

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come here soon and at davegerhardt.com

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Brought to you by:

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more