Developer Marketing Does Not Exist Transistor (https://transistor.fm) https://feeds.transistor.fm/developer-marketing-does-not-exist To reach a technical audience, you can’t bring typical marketing tactics. Developer Marketing Does Not Exist is a book and podcast to show you how to engage developers with meaningful content. It helps you dig deep to understand and communicate around developer problems, then guide them through a solution. © 2026 EveryDeveloper 6f814e74-aa6e-5640-9a83-8509f05ae774 yes How to Reach More Developers en Wed, 23 Jul 2025 07:35:35 -0700 Fri, 06 Mar 2026 09:00:49 -0800 https://img.transistorcdn.com/os0PXWCAawMJshJxD_OBNhWTFg-go6sAdm7hgqtEpeg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwNDgwLzE2MTg4/NjY5MTUtYXJ0d29y/ay5qcGc.jpg Developer Marketing Does Not Exist serial EveryDeveloper To reach a technical audience, you can’t bring typical marketing tactics. Developer Marketing Does Not Exist is a book and podcast to show you how to engage developers with meaningful content. It helps you dig deep to understand and communicate around developer problems, then guide them through a solution. To reach a technical audience, you can’t bring typical marketing tactics. developers, developer experience, technical writing, content marketing Adam DuVander No No How to Reach More Developers 1 1 How to Reach More Developers trailer a2b84038-13e0-4235-ac78-1ec39f372c2e https://share.transistor.fm/s/48ad8adb Mon, 19 Apr 2021 15:56:29 -0700 EveryDeveloper EveryDeveloper 192 An overview of the podcast, the book, and how you can reach more developers with authentic technical content. An overview of the podcast, the book, and how you can reach more developers with authentic technical content. developers, developer experience, technical writing, content marketing No What’s with the Spoon? An *Introduction* 1 1 1 1 What’s with the Spoon? An *Introduction* full b2896071-64e3-470f-8908-9685b46d9027 https://share.transistor.fm/s/72805598 From the introductory chapter of Developer Marketing Does Not Exist:

  • What’s with the spoon?
  • What do you mean that dev marketing doesn’t exist?
  • What makes devs such a difficult audience?
  • Does the same approach work with other audiences?
  • No, really, why the spoon?
]]> From the introductory chapter of Developer Marketing Does Not Exist:

  • What’s with the spoon?
  • What do you mean that dev marketing doesn’t exist?
  • What makes devs such a difficult audience?
  • Does the same approach work with other audiences?
  • No, really, why the spoon?
]]> Fri, 06 May 2022 11:00:00 -0700 EveryDeveloper EveryDeveloper 345 An overview of the book's introduction, which answers questions like "What’s with the spoon?" and "What do you mean that dev marketing doesn’t exist?" An overview of the book's introduction, which answers questions like "What’s with the spoon?" and "What do you mean that dev marketing doesn’t exist?" dev marketing, technical audience No Is *Developer Experience* Really Marketing? 1 1 2 2 Is *Developer Experience* Really Marketing? full 48c0e6bf-cc6a-4e52-ac83-a87b642c74bd https://share.transistor.fm/s/746a84ff Developer experience is foundational. Even if you're attracting developers with your content and eventually to your product, they're going to discover your developer experience. So:

  • Why start with DX?
  • Is DX really marketing?
  • What are the most important DX criteria?
]]> Developer experience is foundational. Even if you're attracting developers with your content and eventually to your product, they're going to discover your developer experience. So:

  • Why start with DX?
  • Is DX really marketing?
  • What are the most important DX criteria?
]]> Mon, 09 May 2022 16:00:00 -0700 EveryDeveloper EveryDeveloper 280 Developer Experience (DX) is the first chapter of "Developer Marketing Does Not Exist"... but is DX really marketing? Adam answers that and more questions about Developer Experience in this episode. Developer Experience (DX) is the first chapter of "Developer Marketing Does Not Exist"... but is DX really marketing? Adam answers that and more questions about Developer Experience in this episode. developer experience, DX, dev experience No Your Developer *Blog* Is The New York Times 1 1 3 3 Your Developer *Blog* Is The New York Times full 6f0aa087-ce95-417d-80e7-3ed70ca06dca https://share.transistor.fm/s/8cd19f54 Blog posts are the most likely way for a developer to be able to find you. But:

  • Do developers even care about company blog posts?
  • What's the difference between a blog and a publication?
  • How do I find writers? (Is that even the right question?)
  • How many posts should we shoot for?
]]> Blog posts are the most likely way for a developer to be able to find you. But:

  • Do developers even care about company blog posts?
  • What's the difference between a blog and a publication?
  • How do I find writers? (Is that even the right question?)
  • How many posts should we shoot for?
]]> Tue, 10 May 2022 15:21:00 -0700 EveryDeveloper EveryDeveloper 352 When you think about developer content, blog posts may be top-of-mind. But do developers even care about company blog posts? More about how "Developer Marketing Does Not Exist" author Adam DuVander recommends approaching blogs in this episode. When you think about developer content, blog posts may be top-of-mind. But do developers even care about company blog posts? More about how "Developer Marketing Does Not Exist" author Adam DuVander recommends approaching blogs in this episode. developer blogging, developer blog, developer blog posts, dev blogging, dev blog, dev blog posts No In This *Tutorial* I Will… 1 1 4 4 In This *Tutorial* I Will… full a7257e88-b970-4c41-930e-e263b60a466d https://share.transistor.fm/s/cdb74fa9 Tutorials may be a type of blog post, but a tutorial does not always sit on the blog. So:

  • Why did you separate tutorials from blog posts?
  • What tutorials do I need?
  • What's the structure of a tutorial?
  • I've seen Stripe and Twilio do some creative tutorials... can I experiment with the format?
]]> Tutorials may be a type of blog post, but a tutorial does not always sit on the blog. So:

  • Why did you separate tutorials from blog posts?
  • What tutorials do I need?
  • What's the structure of a tutorial?
  • I've seen Stripe and Twilio do some creative tutorials... can I experiment with the format?
]]> Wed, 11 May 2022 11:00:00 -0700 EveryDeveloper EveryDeveloper 260 In this episode, I will... answer four questions about tutorials based on my book, "Developer Marketing Does Not Exist." In this episode, I will... answer four questions about tutorials based on my book, "Developer Marketing Does Not Exist." tutorial, tutorials, developer tutorial, developer tutorials, Stripe tutorial, Twilio tutorial, TwilioQuest, tutorial structure No *Guide* Devs to Build 1 1 5 5 *Guide* Devs to Build full a3060199-2461-467f-bf9e-b45f0a94125b https://share.transistor.fm/s/855ffff4 Adam explains why guides should describe a problem that might not be entirely a developer problem, à la Gremlin’s Chaos Monkey Guide for Engineers, along with:

]]> Adam explains why guides should describe a problem that might not be entirely a developer problem, à la Gremlin’s Chaos Monkey Guide for Engineers, along with:

]]> Thu, 12 May 2022 11:52:30 -0700 EveryDeveloper EveryDeveloper 303 Blog posts, tutorials, and now guides?! What's the difference—and why do guides attract more attention, links, and rankings? Blog posts, tutorials, and now guides?! What's the difference—and why do guides attract more attention, links, and rankings? guides, guide, build vs buy, dev guide, developer guide, Gremlin Chaos Engineering Guide, Chaos Engineering Guide No Puzzillas from Mansilla (*Events*) 1 1 6 6 Puzzillas from Mansilla (*Events*) full 6cea4c5e-5dbf-486f-92f6-3c0a51ac4eef https://share.transistor.fm/s/3b7276a8 Why include events in Developer Marketing Does Not Exist? An event could be the first (or most impactful!) place that someone hears about your product or company. 

Because developers love to figure out how things work, some of the best approaches from conference sponsors include contests of skill, like Neil Mansilla's puzzles.

]]> Why include events in Developer Marketing Does Not Exist? An event could be the first (or most impactful!) place that someone hears about your product or company. 

Because developers love to figure out how things work, some of the best approaches from conference sponsors include contests of skill, like Neil Mansilla's puzzles.

]]> Fri, 13 May 2022 13:06:00 -0700 EveryDeveloper EveryDeveloper 271 Are events even content? Maybe not. But you should go into an event with the same mindset as the rest of your content in order to attract devs. Are events even content? Maybe not. But you should go into an event with the same mindset as the rest of your content in order to attract devs. developer events, developer conferences, Neil Mansilla puzzle No *Open Source* as a Competitor 1 1 7 7 *Open Source* as a Competitor full 0dd0ccf0-39f7-4f69-8930-fb767c983b43 https://share.transistor.fm/s/73645fa0 What company doesn't run on open source?

From the Open Source & Community chapter of Developer Marketing Does Not Exist, Adam discusses how to use the Developer Content Mind Trick to think of open source as a competitor.

Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).

]]> What company doesn't run on open source?

From the Open Source & Community chapter of Developer Marketing Does Not Exist, Adam discusses how to use the Developer Content Mind Trick to think of open source as a competitor.

Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).

]]> Mon, 16 May 2022 13:21:00 -0700 EveryDeveloper EveryDeveloper 172 Open Source & Community -- What company doesn't run on open source? Open source as a "competitor." The developer currency is knowledge (and altruistic knowledge sharing). Open Source & Community -- What company doesn't run on open source? Open source as a "competitor." The developer currency is knowledge (and altruistic knowledge sharing). open source, open source and community, dev community, developer community No Runscope Playbook: *Tools* as Marketing 1 1 8 8 Runscope Playbook: *Tools* as Marketing full a21fd7e0-ae33-4985-bb98-2f72d7ceebed https://share.transistor.fm/s/d0060851  Using tools as marketing is different than having a great product.

  • How do tools attract devs?
  • What are Runscope founder John Sheehan's three best practices?
    1. Don't require a sign-up
    2. Do one thing well
    3. Make it free
  • What are Adam's two additional rules?
    1. Give it its own home
    2. Keep it relevant to your product

Read the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.

]]>  Using tools as marketing is different than having a great product.

  • How do tools attract devs?
  • What are Runscope founder John Sheehan's three best practices?
    1. Don't require a sign-up
    2. Do one thing well
    3. Make it free
  • What are Adam's two additional rules?
    1. Give it its own home
    2. Keep it relevant to your product

Read the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.

]]> Tue, 17 May 2022 14:21:00 -0700 EveryDeveloper EveryDeveloper 191 How tools are different from your product and five rules for using tools as marketing. How tools are different from your product and five rules for using tools as marketing. dev tools, developer tools, runscope, free dev tools, free developer tools No Bypass Developer Ad Blockers with *Sponsorships* 1 1 9 9 Bypass Developer Ad Blockers with *Sponsorships* full 8a8c39dc-6abf-4f9d-ad5c-fa65fdf55e6a https://share.transistor.fm/s/58fb97b7 Is advertising really developer content? There are plenty of areas of advertising and sponsorships that require a content strategy. And sponsorships are more likely than advertising to work with developers:

  • Why are sponsorships more likely to work with devs?
  • Remember the developer currency
  • How can ads work?
]]> Is advertising really developer content? There are plenty of areas of advertising and sponsorships that require a content strategy. And sponsorships are more likely than advertising to work with developers:

  • Why are sponsorships more likely to work with devs?
  • Remember the developer currency
  • How can ads work?
]]> Wed, 18 May 2022 09:28:00 -0700 EveryDeveloper EveryDeveloper 241 Developers are well-known for installing ad blockers. They even seem to have their own ad blockers built internally into their brains to filter out promotions. So how can you buy your way into interacting with developers? Developers are well-known for installing ad blockers. They even seem to have their own ad blockers built internally into their brains to filter out promotions. So how can you buy your way into interacting with developers? developer ads, developer sponsorships, advertising to devs No *Organization:* Roles Require Empathy 1 1 10 10 *Organization:* Roles Require Empathy full b4d17ee4-93bf-43b2-b5e6-ebd261e250aa https://share.transistor.fm/s/10e155c9 How important is the developer audience to your business as a whole? If you're developer-focused, it's much more likely you need a developer relations team versus if developers are enabling other teams with the tools. In that case, it's less likely that you would need multiple people working directly with your developer community. Also:

  • What roles do you need in dev marketing or whatever you call this thing that doesn't exist?
  • What's the least I need to get started attracting developers?
  • Can I just start publishing content and see what happens?
]]> How important is the developer audience to your business as a whole? If you're developer-focused, it's much more likely you need a developer relations team versus if developers are enabling other teams with the tools. In that case, it's less likely that you would need multiple people working directly with your developer community. Also:

  • What roles do you need in dev marketing or whatever you call this thing that doesn't exist?
  • What's the least I need to get started attracting developers?
  • Can I just start publishing content and see what happens?
]]> Thu, 19 May 2022 11:25:00 -0700 EveryDeveloper EveryDeveloper 235 If developer marketing does not exist... why are you listening to an episode about developer marketing organization? The roles you need depend on where you fall on the developer marketing continuum, though all require empathy. If developer marketing does not exist... why are you listening to an episode about developer marketing organization? The roles you need depend on where you fall on the developer marketing continuum, though all require empathy. dev organization, dev roles, developer marketing organization, developer marketing roles, No Actionable Steps to Attract Developers 1 1 11 11 Actionable Steps to Attract Developers full fe294d43-5ddb-44eb-91fe-15bc0dfabfde https://share.transistor.fm/s/317b2023 What action(s) should someone should take after reading Developer Marketing Does Not Exist? And what actions should you take after listening to this podcast?

  1. Read the book
  2. Take action
  3. Reach out to EveryDeveloper
]]> What action(s) should someone should take after reading Developer Marketing Does Not Exist? And what actions should you take after listening to this podcast?

  1. Read the book
  2. Take action
  3. Reach out to EveryDeveloper
]]> Fri, 20 May 2022 09:58:00 -0700 EveryDeveloper EveryDeveloper 203 In this final episode, Adam explains why he hates writing headings such as "introduction" or "conclusion." Adam also highlights what to do next to attract developers. In this final episode, Adam explains why he hates writing headings such as "introduction" or "conclusion." Adam also highlights what to do next to attract developers. Developer Marketing Does Not Exist, developer marketing actions No Technical Content Strategy Decoded: Introduction 2 2 1 1 Technical Content Strategy Decoded: Introduction bonus 45ad1f69-f32b-4b3d-aca2-3e75d609ecbc https://share.transistor.fm/s/0545a71a The entirety of the first chapter of Adam DuVander's new book, Technical Content Strategy Decoded.

https://everydeveloper.com/books/technical-content-strategy-decoded/

]]> The entirety of the first chapter of Adam DuVander's new book, Technical Content Strategy Decoded.

https://everydeveloper.com/books/technical-content-strategy-decoded/

]]> Mon, 10 Apr 2023 03:03:00 -0700 EveryDeveloper EveryDeveloper 617 The entirety of the first chapter of Adam DuVander's new book, Technical Content Strategy Decoded.

https://everydeveloper.com/books/technical-content-strategy-decoded/

]]> developers, developer experience, technical writing, content marketing No