DEI Matters: Insights Association North Atlantic Chapter Transistor (https://transistor.fm) https://feeds.transistor.fm/dei-podcast Welcome to DEI Matters, the new podcast from the Insights Association North Atlantic Chapter! In this introductory episode, you'll meet our hosts and discover what Diversity, Equity, and Inclusion mean to them personally. We'll explore why DEI is not just important on an individual level, but also crucial for the insights community as a whole. Join us on this journey to understand how embracing DEI can enhance our work and drive impactful change. © 2026 Insights Association North Atlantic Chapter 6b977348-ce54-5b08-b247-8f1793c3b043 yes Amy Santopietro Veeraj Keshwala Marissa Fohlin Melissa Barrios en Mon, 12 Jan 2026 20:40:48 -0500 Mon, 12 Jan 2026 20:41:09 -0500 https://www.insightsassociation.org/Membership/Chapters/North-Atlantic https://img.transistorcdn.com/lC6LZvLMXw7upY4QjrI85V5VDFkJBmoKVehuPoW6Ygs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMWE2/NDBiOGUwODUzNjYx/NTFjZmQ0ZTI2ZDRi/ODc2NC5wbmc.jpg DEI Matters: Insights Association North Atlantic Chapter https://www.insightsassociation.org/Membership/Chapters/North-Atlantic episodic Insights Association North Atlantic Chapter Welcome to DEI Matters, the new podcast from the Insights Association North Atlantic Chapter! In this introductory episode, you'll meet our hosts and discover what Diversity, Equity, and Inclusion mean to them personally. We'll explore why DEI is not just important on an individual level, but also crucial for the insights community as a whole. Join us on this journey to understand how embracing DEI can enhance our work and drive impactful change. Welcome to DEI Matters, the new podcast from the Insights Association North Atlantic Chapter. Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff Insights Association North Atlantic Chapter (Vinay) vinay.kumar@comsim.com No No DEI Matters: Ep 14 - AI, Inclusion, and the Future of Insights 14 14 DEI Matters: Ep 14 - AI, Inclusion, and the Future of Insights full 592b675e-89ca-49a4-b8cc-7e65f669ab6c https://share.transistor.fm/s/72f81966 In this episode of DEI Matters, we sit down with Asha Parmar, Associate Director at C Space and recognized innovator, to explore how AI intersects with diversity, equity, and inclusion (DEI) in research.

Asha shares her perspective on:

  • How AI can support human insight work.
  • The risks of bias and misrepresentation in generative AI.
  • Practical steps to embed DEI into AI practices.

A thought-provoking conversation for anyone interested in the future of inclusive, responsible research.

Recorded August 8, 2025

Asha Parmar, Associate Director at C Space, a business unit of Escalent. Asha leads generative AI exploration for the Tech & Financial Services team and founded C Space’s Behavior Lab, which drives educational initiatives and uncovers commercial opportunities. Recognized by Women in Innovation as a top innovator, she is known for helping organizations navigate AI adoption while advocating for responsible use and inclusivity.

]]> In this episode of DEI Matters, we sit down with Asha Parmar, Associate Director at C Space and recognized innovator, to explore how AI intersects with diversity, equity, and inclusion (DEI) in research.

Asha shares her perspective on:

  • How AI can support human insight work.
  • The risks of bias and misrepresentation in generative AI.
  • Practical steps to embed DEI into AI practices.

A thought-provoking conversation for anyone interested in the future of inclusive, responsible research.

Recorded August 8, 2025

Asha Parmar, Associate Director at C Space, a business unit of Escalent. Asha leads generative AI exploration for the Tech & Financial Services team and founded C Space’s Behavior Lab, which drives educational initiatives and uncovers commercial opportunities. Recognized by Women in Innovation as a top innovator, she is known for helping organizations navigate AI adoption while advocating for responsible use and inclusivity.

]]> Tue, 16 Dec 2025 11:07:49 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 2489 In this episode of DEI Matters, we sit down with Asha Parmar, Associate Director at C Space and recognized innovator, to explore how AI intersects with diversity, equity, and inclusion (DEI) in research.

Asha shares her perspective on:

  • How AI can support human insight work.
  • The risks of bias and misrepresentation in generative AI.
  • Practical steps to embed DEI into AI practices.

A thought-provoking conversation for anyone interested in the future of inclusive, responsible research.

Recorded August 8, 2025

Asha Parmar, Associate Director at C Space, a business unit of Escalent. Asha leads generative AI exploration for the Tech & Financial Services team and founded C Space’s Behavior Lab, which drives educational initiatives and uncovers commercial opportunities. Recognized by Women in Innovation as a top innovator, she is known for helping organizations navigate AI adoption while advocating for responsible use and inclusivity.

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Veeraj Keshwala Marissa Fohlin Melissa Barrios DEI Matters: Ep 13 - Building Belonging 13 13 DEI Matters: Ep 13 - Building Belonging full bd3af810-19da-4c43-beb4-a0bfa3bbdc82 https://share.transistor.fm/s/75a083fb In this episode of DEI Matters, we speak with Kisha Payton, Chief Belonging & Inclusion Officer at Escalent, about building cultures of belonging in the insights industry. Kisha shares how Escalent’s Inclusion Network is shaping change, the challenges of sustaining DEI amid political and budget pressures, and why equity must remain at the center of inclusion efforts.

Recorded August 7, 2025

Kisha Payton is the Chief Belonging & Inclusion Officer at Escalent, a top research, data analytics and advisory firm. Kisha brings 20 years of cross-sector experience in nonprofit, legal, and for-profit spaces to challenge conventional thinking on inclusion. At Escalent she drives the integration of belonging & inclusion across the enterprise, leads the client-facing Cultural Advisory Group and focuses on building a lasting, holistic inclusive infrastructure. Before joining Escalent, she spent 14 years at C Space, where she established the employee‑resource‑group program and led the company’s DEI ThinkTank.

Kisha earned a Juris Doctor from Duke University and a bachelor’s degree in English from Spelman College. She is widely recognized for her innovative communications and change‑management initiatives and her passion for creating inclusive cultures.

]]> In this episode of DEI Matters, we speak with Kisha Payton, Chief Belonging & Inclusion Officer at Escalent, about building cultures of belonging in the insights industry. Kisha shares how Escalent’s Inclusion Network is shaping change, the challenges of sustaining DEI amid political and budget pressures, and why equity must remain at the center of inclusion efforts.

Recorded August 7, 2025

Kisha Payton is the Chief Belonging & Inclusion Officer at Escalent, a top research, data analytics and advisory firm. Kisha brings 20 years of cross-sector experience in nonprofit, legal, and for-profit spaces to challenge conventional thinking on inclusion. At Escalent she drives the integration of belonging & inclusion across the enterprise, leads the client-facing Cultural Advisory Group and focuses on building a lasting, holistic inclusive infrastructure. Before joining Escalent, she spent 14 years at C Space, where she established the employee‑resource‑group program and led the company’s DEI ThinkTank.

Kisha earned a Juris Doctor from Duke University and a bachelor’s degree in English from Spelman College. She is widely recognized for her innovative communications and change‑management initiatives and her passion for creating inclusive cultures.

]]> Tue, 16 Dec 2025 10:51:50 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 2426 In this episode of DEI Matters, we speak with Kisha Payton, Chief Belonging & Inclusion Officer at Escalent, about building cultures of belonging in the insights industry. Kisha shares how Escalent’s Inclusion Network is shaping change, the challenges of sustaining DEI amid political and budget pressures, and why equity must remain at the center of inclusion efforts.

Recorded August 7, 2025

Kisha Payton is the Chief Belonging & Inclusion Officer at Escalent, a top research, data analytics and advisory firm. Kisha brings 20 years of cross-sector experience in nonprofit, legal, and for-profit spaces to challenge conventional thinking on inclusion. At Escalent she drives the integration of belonging & inclusion across the enterprise, leads the client-facing Cultural Advisory Group and focuses on building a lasting, holistic inclusive infrastructure. Before joining Escalent, she spent 14 years at C Space, where she established the employee‑resource‑group program and led the company’s DEI ThinkTank.

Kisha earned a Juris Doctor from Duke University and a bachelor’s degree in English from Spelman College. She is widely recognized for her innovative communications and change‑management initiatives and her passion for creating inclusive cultures.

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Veeraj Keshwala Marissa Fohlin Melissa Barrios DEI Matters: Ep 12 - Aligning Policy with Purpose (A University’s Approach to DEI) 12 12 DEI Matters: Ep 12 - Aligning Policy with Purpose (A University’s Approach to DEI) full 54760892-add1-4a9d-9edc-db5b59a7bde2 https://share.transistor.fm/s/ab029229 In this episode of DEI Matters, we sit down with Cecilia Yudin, Director of the Center for Diversity, Equity, & Inclusion at Boston University's Questrom School of Business. Cecilia shares her perspective on what meaningful DEI policy looks like at the university level—and why it matters.

We explore how DEI strategies must align with an institution’s broader goals to create lasting impact and discuss the critical role access to opportunity plays in driving equity. From policy design to student experience, this conversation offers valuable insights for organizations looking to lead with purpose and create real change.

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]]> In this episode of DEI Matters, we sit down with Cecilia Yudin, Director of the Center for Diversity, Equity, & Inclusion at Boston University's Questrom School of Business. Cecilia shares her perspective on what meaningful DEI policy looks like at the university level—and why it matters.

We explore how DEI strategies must align with an institution’s broader goals to create lasting impact and discuss the critical role access to opportunity plays in driving equity. From policy design to student experience, this conversation offers valuable insights for organizations looking to lead with purpose and create real change.

Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
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Politics by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
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]]> Fri, 18 Apr 2025 10:45:28 -0400 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1443 In this episode of DEI Matters, we sit down with Cecilia Yudin, Director of the Center for Diversity, Equity, & Inclusion at Boston University's Questrom School of Business. Cecilia shares her perspective on what meaningful DEI policy looks like at the university level—and why it matters.

We explore how DEI strategies must align with an institution’s broader goals to create lasting impact and discuss the critical role access to opportunity plays in driving equity. From policy design to student experience, this conversation offers valuable insights for organizations looking to lead with purpose and create real change.

Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
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Politics by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
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]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Veeraj Keshwala Marissa Fohlin Christelle Kamaliza Melissa Barrios DEI Matters: Ep 11 - Why We’re Still Here 11 11 DEI Matters: Ep 11 - Why We’re Still Here full c9bfc2b2-b3d5-459c-9458-5e45ae9f16aa https://share.transistor.fm/s/e899e122 Amy, Christelle, and Melissa get real about why DEI Matters isn't going anywhere. 
The name stays. The mission stays. The hard conversations stay.

In a world that needs it more than ever, we're doubling down — because DEI doesn’t just matter. It’s essential.


Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/
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Politics by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
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]]> Amy, Christelle, and Melissa get real about why DEI Matters isn't going anywhere. 
The name stays. The mission stays. The hard conversations stay.

In a world that needs it more than ever, we're doubling down — because DEI doesn’t just matter. It’s essential.


Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/

Politics by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
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]]> Fri, 04 Apr 2025 08:36:25 -0400 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1938 Amy, Christelle, and Melissa get real about why DEI Matters isn't going anywhere. 
The name stays. The mission stays. The hard conversations stay.

In a world that needs it more than ever, we're doubling down — because DEI doesn’t just matter. It’s essential.


Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/

Politics by MaxKoMusic | https://maxkomusic.com/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
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]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Veeraj Keshwala Marissa Fohlin Joe Lamson Christelle Kamaliza Melissa Barrios DEI Matters: Ep 10 - Best Practices in Asking Sexual Orientation and Gender Identity (SOGI) Questions in Research 10 10 DEI Matters: Ep 10 - Best Practices in Asking Sexual Orientation and Gender Identity (SOGI) Questions in Research full d51473a1-fd67-4665-a339-68ccbe1b7d9e https://share.transistor.fm/s/e695ed9b In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.

October 18, 2024

]]> In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.

October 18, 2024

]]> Mon, 06 Jan 2025 14:53:12 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1606 In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.

October 18, 2024

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Joe Lamson Veeraj Keshwala Marissa Fohlin DEI Matters: Ep 9 - Amplifying Voices: Reaching Niche Ethnic Audiences 6 6 DEI Matters: Ep 9 - Amplifying Voices: Reaching Niche Ethnic Audiences full 3517c036-2bd0-4aea-82ac-901bed24c402 https://share.transistor.fm/s/7ac905e4 In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity.

March 1, 2024

]]> In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity.

March 1, 2024

]]> Mon, 06 Jan 2025 14:51:08 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 2129 In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity.

March 1, 2024

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Christelle Kamaliza Joe Lamson Veeraj Keshwala Marissa Fohlin DEI Matters: Ep 8 - Workplace Burnout 8 8 DEI Matters: Ep 8 - Workplace Burnout full 44b85ab8-cffc-4034-8bcb-b91be1026b9d https://share.transistor.fm/s/ea7fce09 In this episode, we dive deep into the critical issue of mental health in the workplace with Adeola Mead, ND, a leading expert in employee wellbeing. Adeola works with companies to identify the most effective wellbeing solutions, helping organizations create healthier, more supportive environments for their employees. She shares her insights into the importance of mental health and wellness programs, how companies can better support their teams, and the value of understanding employees' mental health needs.

Adeola also offers best practices for designing effective questionnaires to gather meaningful data on employee wellbeing. From ensuring questions are sensitive to framing inquiries that truly uncover the mental health challenges employees face, she provides practical strategies for organizations looking to make a real difference. This episode is a must-listen for anyone looking to foster a healthier, more inclusive workplace for all.

May 14, 2024

]]> In this episode, we dive deep into the critical issue of mental health in the workplace with Adeola Mead, ND, a leading expert in employee wellbeing. Adeola works with companies to identify the most effective wellbeing solutions, helping organizations create healthier, more supportive environments for their employees. She shares her insights into the importance of mental health and wellness programs, how companies can better support their teams, and the value of understanding employees' mental health needs.

Adeola also offers best practices for designing effective questionnaires to gather meaningful data on employee wellbeing. From ensuring questions are sensitive to framing inquiries that truly uncover the mental health challenges employees face, she provides practical strategies for organizations looking to make a real difference. This episode is a must-listen for anyone looking to foster a healthier, more inclusive workplace for all.

May 14, 2024

]]> Mon, 06 Jan 2025 14:48:05 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 2415 In this episode, we dive deep into the critical issue of mental health in the workplace with Adeola Mead, ND, a leading expert in employee wellbeing. Adeola works with companies to identify the most effective wellbeing solutions, helping organizations create healthier, more supportive environments for their employees. She shares her insights into the importance of mental health and wellness programs, how companies can better support their teams, and the value of understanding employees' mental health needs.

Adeola also offers best practices for designing effective questionnaires to gather meaningful data on employee wellbeing. From ensuring questions are sensitive to framing inquiries that truly uncover the mental health challenges employees face, she provides practical strategies for organizations looking to make a real difference. This episode is a must-listen for anyone looking to foster a healthier, more inclusive workplace for all.

May 14, 2024

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Christelle Kamaliza Joe Lamson Veeraj Keshwala Marissa Fohlin DEI Matters: Ep 7 - Inclusive Market Research: Engaging Participants with Disabilities Effectively 9 9 DEI Matters: Ep 7 - Inclusive Market Research: Engaging Participants with Disabilities Effectively full 12614d06-6495-4059-a7e4-6dbeae57b976 https://share.transistor.fm/s/86ac1d1b In honor of National Disabilities Awareness Month, this episode of DEI Matters is dedicated to fostering inclusivity and accessibility within market research. Our guest, Mindy Bartleson, provides expert insights and actionable strategies for ensuring that individuals with diverse disabilities are not only included but empowered to participate fully in research initiatives.

From leveraging technologies like screen readers to designing surveys that accommodate a wide range of needs, Mindy highlights practical approaches that researchers can implement immediately. We also delve into the importance of cultivating inclusive and respectful research environments, where every respondent feels valued and heard.

This episode goes beyond technical tips, emphasizing the transformative impact of disability-inclusive research on delivering richer insights and driving meaningful change. Whether you're a researcher, marketer, or advocate for accessibility, this conversation offers essential guidance for making your work truly inclusive.

August 5, 2024

]]> In honor of National Disabilities Awareness Month, this episode of DEI Matters is dedicated to fostering inclusivity and accessibility within market research. Our guest, Mindy Bartleson, provides expert insights and actionable strategies for ensuring that individuals with diverse disabilities are not only included but empowered to participate fully in research initiatives.

From leveraging technologies like screen readers to designing surveys that accommodate a wide range of needs, Mindy highlights practical approaches that researchers can implement immediately. We also delve into the importance of cultivating inclusive and respectful research environments, where every respondent feels valued and heard.

This episode goes beyond technical tips, emphasizing the transformative impact of disability-inclusive research on delivering richer insights and driving meaningful change. Whether you're a researcher, marketer, or advocate for accessibility, this conversation offers essential guidance for making your work truly inclusive.

August 5, 2024

]]> Fri, 06 Dec 2024 10:27:11 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1609 In honor of National Disabilities Awareness Month, this episode of DEI Matters is dedicated to fostering inclusivity and accessibility within market research. Our guest, Mindy Bartleson, provides expert insights and actionable strategies for ensuring that individuals with diverse disabilities are not only included but empowered to participate fully in research initiatives.

From leveraging technologies like screen readers to designing surveys that accommodate a wide range of needs, Mindy highlights practical approaches that researchers can implement immediately. We also delve into the importance of cultivating inclusive and respectful research environments, where every respondent feels valued and heard.

This episode goes beyond technical tips, emphasizing the transformative impact of disability-inclusive research on delivering richer insights and driving meaningful change. Whether you're a researcher, marketer, or advocate for accessibility, this conversation offers essential guidance for making your work truly inclusive.

August 5, 2024

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Christelle Kamaliza Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala DEI Matters: Ep 6 - Intentional Inclusivity 7 7 DEI Matters: Ep 6 - Intentional Inclusivity full f8cb843f-f020-4ade-8e50-cf2a83eabe57 https://share.transistor.fm/s/d1339bf2 In this episode of DEI Matters, we are honored to welcome Pamela Forbus, former Chief Marketing Officer at Pernod Ricard USA. Pamela leads the charge in marketing and innovation for a portfolio of premium spirits, wine, and champagne brands, combining the power of data, insights, and creative storytelling to drive business growth.

With a wealth of experience from industry giants like Disney, PepsiCo, and Frito-Lay, Pamela shares her journey of dynamic leadership and strategic innovation. Recognized with prestigious honors such as Forbes CMO Next and the MASB Trailblazer Award, she offers an inspiring perspective on the role of insights in shaping impactful campaigns and fostering inclusivity within organizations.

Join us as Pamela delves into her career highlights, lessons learned, and how a commitment to Diversity, Equity, and Inclusion can drive both brand success and meaningful change. Whether you’re a marketing enthusiast or a DEI advocate, this conversation promises actionable insights and inspiration.

March 20, 2024 

]]> In this episode of DEI Matters, we are honored to welcome Pamela Forbus, former Chief Marketing Officer at Pernod Ricard USA. Pamela leads the charge in marketing and innovation for a portfolio of premium spirits, wine, and champagne brands, combining the power of data, insights, and creative storytelling to drive business growth.

With a wealth of experience from industry giants like Disney, PepsiCo, and Frito-Lay, Pamela shares her journey of dynamic leadership and strategic innovation. Recognized with prestigious honors such as Forbes CMO Next and the MASB Trailblazer Award, she offers an inspiring perspective on the role of insights in shaping impactful campaigns and fostering inclusivity within organizations.

Join us as Pamela delves into her career highlights, lessons learned, and how a commitment to Diversity, Equity, and Inclusion can drive both brand success and meaningful change. Whether you’re a marketing enthusiast or a DEI advocate, this conversation promises actionable insights and inspiration.

March 20, 2024 

]]> Fri, 06 Dec 2024 10:10:43 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1843 In this episode of DEI Matters, we are honored to welcome Pamela Forbus, former Chief Marketing Officer at Pernod Ricard USA. Pamela leads the charge in marketing and innovation for a portfolio of premium spirits, wine, and champagne brands, combining the power of data, insights, and creative storytelling to drive business growth.

With a wealth of experience from industry giants like Disney, PepsiCo, and Frito-Lay, Pamela shares her journey of dynamic leadership and strategic innovation. Recognized with prestigious honors such as Forbes CMO Next and the MASB Trailblazer Award, she offers an inspiring perspective on the role of insights in shaping impactful campaigns and fostering inclusivity within organizations.

Join us as Pamela delves into her career highlights, lessons learned, and how a commitment to Diversity, Equity, and Inclusion can drive both brand success and meaningful change. Whether you’re a marketing enthusiast or a DEI advocate, this conversation promises actionable insights and inspiration.

March 20, 2024 

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Christelle Kamaliza Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala DEI Matters: Ep 5 - Gen Z's Perspective: DEI Through a New Lens 5 5 DEI Matters: Ep 5 - Gen Z's Perspective: DEI Through a New Lens full e2e53120-38ad-42b6-9224-acd81951430f https://share.transistor.fm/s/2261d5f7 In this episode of DEI Matters, we’re joined by Steph Strickland from JUV Consulting, a trailblazing organization amplifying Gen Z voices in the professional world. Together, we dive into how Gen Z approaches Diversity, Equity, and Inclusion (DEI) and why these matters are non-negotiable for this influential generation.

Steph shares insights into Gen Z’s expectations for workplaces, brands, and communities, emphasizing their demand for authenticity, representation, and meaningful action. We’ll explore how this generation’s unique values and lived experiences are reshaping the conversation around DEI, both within the insights industry and beyond.

Join us for this engaging discussion to learn how Gen Z is driving change, challenging norms, and pushing for a more inclusive future—one bold step at a time.

November 9, 2023

]]> In this episode of DEI Matters, we’re joined by Steph Strickland from JUV Consulting, a trailblazing organization amplifying Gen Z voices in the professional world. Together, we dive into how Gen Z approaches Diversity, Equity, and Inclusion (DEI) and why these matters are non-negotiable for this influential generation.

Steph shares insights into Gen Z’s expectations for workplaces, brands, and communities, emphasizing their demand for authenticity, representation, and meaningful action. We’ll explore how this generation’s unique values and lived experiences are reshaping the conversation around DEI, both within the insights industry and beyond.

Join us for this engaging discussion to learn how Gen Z is driving change, challenging norms, and pushing for a more inclusive future—one bold step at a time.

November 9, 2023

]]> Wed, 24 Apr 2024 23:32:45 -0400 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1354 In this episode of DEI Matters, we’re joined by Steph Strickland from JUV Consulting, a trailblazing organization amplifying Gen Z voices in the professional world. Together, we dive into how Gen Z approaches Diversity, Equity, and Inclusion (DEI) and why these matters are non-negotiable for this influential generation.

Steph shares insights into Gen Z’s expectations for workplaces, brands, and communities, emphasizing their demand for authenticity, representation, and meaningful action. We’ll explore how this generation’s unique values and lived experiences are reshaping the conversation around DEI, both within the insights industry and beyond.

Join us for this engaging discussion to learn how Gen Z is driving change, challenging norms, and pushing for a more inclusive future—one bold step at a time.

November 9, 2023

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala DEI Matters: Ep 4 - Sexual Orientation and Gender Identity in the Workspace 4 4 DEI Matters: Ep 4 - Sexual Orientation and Gender Identity in the Workspace full 2ddcbc79-2f31-4679-bed8-bd4d69176e23 https://share.transistor.fm/s/131c4208 This episode of DEI Matters takes a deep dive into the pivotal topic of gender and gender identity in market research. Our guests, Jessica Broome and Hannah Kaplan from Southpaw Insights, bring their expertise and unique perspectives to an insightful discussion on the critical role Diversity, Equity, and Inclusion (DEI) plays in shaping organizational practices and research methodologies.

Drawing from their experiences, Jessica and Hannah explore the importance of adopting inclusive and representative approaches in the insights industry. They share actionable strategies for integrating DEI principles into research design and execution, ensuring that organizations not only meet the needs of diverse communities but also achieve better outcomes through genuine representation.

Join us for this engaging conversation as we uncover how embracing DEI in market research can drive positive change for businesses and the communities they serve.

June 28, 2023

]]> This episode of DEI Matters takes a deep dive into the pivotal topic of gender and gender identity in market research. Our guests, Jessica Broome and Hannah Kaplan from Southpaw Insights, bring their expertise and unique perspectives to an insightful discussion on the critical role Diversity, Equity, and Inclusion (DEI) plays in shaping organizational practices and research methodologies.

Drawing from their experiences, Jessica and Hannah explore the importance of adopting inclusive and representative approaches in the insights industry. They share actionable strategies for integrating DEI principles into research design and execution, ensuring that organizations not only meet the needs of diverse communities but also achieve better outcomes through genuine representation.

Join us for this engaging conversation as we uncover how embracing DEI in market research can drive positive change for businesses and the communities they serve.

June 28, 2023

]]> Mon, 05 Feb 2024 10:38:30 -0500 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 2258 This episode of DEI Matters takes a deep dive into the pivotal topic of gender and gender identity in market research. Our guests, Jessica Broome and Hannah Kaplan from Southpaw Insights, bring their expertise and unique perspectives to an insightful discussion on the critical role Diversity, Equity, and Inclusion (DEI) plays in shaping organizational practices and research methodologies.

Drawing from their experiences, Jessica and Hannah explore the importance of adopting inclusive and representative approaches in the insights industry. They share actionable strategies for integrating DEI principles into research design and execution, ensuring that organizations not only meet the needs of diverse communities but also achieve better outcomes through genuine representation.

Join us for this engaging conversation as we uncover how embracing DEI in market research can drive positive change for businesses and the communities they serve.

June 28, 2023

]]> DEI, Gender Identity, Market Research, Southpaw Insights, Insights Association North Atlantic Chapter No Amy Santopietro Melissa Barrios Farah B. Samawi Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala DEI Matters: Ep 3 - Religious Diversity in the Workspace 3 3 DEI Matters: Ep 3 - Religious Diversity in the Workspace full 257154fe-738f-4b45-adaa-1dbf4158a832 https://share.transistor.fm/s/a3b277d0 In this episode, we dive into the vital topic of religious inclusion within the market research industry—both for respondents and employees. We explore how recognizing diverse religious practices and allowing for various expressions of faith can create a more inclusive environment.

Join us as we discuss actionable strategies for implementing workplace policies that honor religious diversity, fostering a respectful culture in insights communities, and ensuring that market research reflects the voices of individuals from all faith backgrounds. Whether you’re a researcher, team leader, or insights professional, this episode provides valuable tips and best practices to help you champion inclusion in your work and workplace.

Tune in to learn how to build bridges of understanding and make space for every voice in the world of market research.

April 27, 2023

]]> In this episode, we dive into the vital topic of religious inclusion within the market research industry—both for respondents and employees. We explore how recognizing diverse religious practices and allowing for various expressions of faith can create a more inclusive environment.

Join us as we discuss actionable strategies for implementing workplace policies that honor religious diversity, fostering a respectful culture in insights communities, and ensuring that market research reflects the voices of individuals from all faith backgrounds. Whether you’re a researcher, team leader, or insights professional, this episode provides valuable tips and best practices to help you champion inclusion in your work and workplace.

Tune in to learn how to build bridges of understanding and make space for every voice in the world of market research.

April 27, 2023

]]> Sat, 23 Sep 2023 00:16:07 -0400 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 2001 In this episode, we dive into the vital topic of religious inclusion within the market research industry—both for respondents and employees. We explore how recognizing diverse religious practices and allowing for various expressions of faith can create a more inclusive environment.

Join us as we discuss actionable strategies for implementing workplace policies that honor religious diversity, fostering a respectful culture in insights communities, and ensuring that market research reflects the voices of individuals from all faith backgrounds. Whether you’re a researcher, team leader, or insights professional, this episode provides valuable tips and best practices to help you champion inclusion in your work and workplace.

Tune in to learn how to build bridges of understanding and make space for every voice in the world of market research.

April 27, 2023

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Farah B. Samawi Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala DEI Matters: Ep 2 -Diversifying Data for Impact 2 2 DEI Matters: Ep 2 -Diversifying Data for Impact full 5a9404dd-3f41-43e2-8759-72ea7e2e6394 https://share.transistor.fm/s/5a1311dc This week on DEI Matters, we’re joined by Dominique Irvin and Kai Fuentes, two of the founders of Culture MRx, an organization dedicated to improving ethnic representation in market research to drive better business outcomes.

In this episode, Dominique and Kai share their personal insights and experiences, diving into the challenges and opportunities of fostering Diversity, Equity, and Inclusion (DEI) within the industry. Through engaging stories and actionable strategies, they explore how the insights community can better represent the world in which we live, delivering more authentic and impactful results for clients and for the insights community at large.

Tune in to this inspiring conversation about the importance of representation and how we can collectively shape a more inclusive future.

April 6, 2023

]]> This week on DEI Matters, we’re joined by Dominique Irvin and Kai Fuentes, two of the founders of Culture MRx, an organization dedicated to improving ethnic representation in market research to drive better business outcomes.

In this episode, Dominique and Kai share their personal insights and experiences, diving into the challenges and opportunities of fostering Diversity, Equity, and Inclusion (DEI) within the industry. Through engaging stories and actionable strategies, they explore how the insights community can better represent the world in which we live, delivering more authentic and impactful results for clients and for the insights community at large.

Tune in to this inspiring conversation about the importance of representation and how we can collectively shape a more inclusive future.

April 6, 2023

]]> Sat, 23 Sep 2023 00:12:00 -0400 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 1923 This week on DEI Matters, we’re joined by Dominique Irvin and Kai Fuentes, two of the founders of Culture MRx, an organization dedicated to improving ethnic representation in market research to drive better business outcomes.

In this episode, Dominique and Kai share their personal insights and experiences, diving into the challenges and opportunities of fostering Diversity, Equity, and Inclusion (DEI) within the industry. Through engaging stories and actionable strategies, they explore how the insights community can better represent the world in which we live, delivering more authentic and impactful results for clients and for the insights community at large.

Tune in to this inspiring conversation about the importance of representation and how we can collectively shape a more inclusive future.

April 6, 2023

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Farah B. Samawi Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala DEI Matters: Ep 1 - Why Does DEI Matter? 1 1 DEI Matters: Ep 1 - Why Does DEI Matter? full 560f9c2a-420b-4efa-ba32-b20c0feedf7e https://share.transistor.fm/s/bdd55a78 Welcome to DEI Matters, the podcast where we explore the critical role of Diversity, Equity, and Inclusion (DEI) in the insights community and beyond. Presented by the Insights Association North Atlantic Chapter, this show brings together thought leaders and changemakers to discuss how DEI shapes a more inclusive and equitable world.

In this inaugural episode, meet our hosts as they share their personal journeys, passion for DEI, and vision for the podcast. Discover why these conversations are essential—not just for the market research industry but for driving meaningful change across society.

Join us as we set the stage for thought-provoking discussions, actionable insights, and collaborative efforts to foster diversity and inclusion in every corner of our work and lives.

March 21, 2023

]]> Welcome to DEI Matters, the podcast where we explore the critical role of Diversity, Equity, and Inclusion (DEI) in the insights community and beyond. Presented by the Insights Association North Atlantic Chapter, this show brings together thought leaders and changemakers to discuss how DEI shapes a more inclusive and equitable world.

In this inaugural episode, meet our hosts as they share their personal journeys, passion for DEI, and vision for the podcast. Discover why these conversations are essential—not just for the market research industry but for driving meaningful change across society.

Join us as we set the stage for thought-provoking discussions, actionable insights, and collaborative efforts to foster diversity and inclusion in every corner of our work and lives.

March 21, 2023

]]> Thu, 14 Sep 2023 15:31:32 -0400 Insights Association North Atlantic Chapter Insights Association North Atlantic Chapter 924 Welcome to DEI Matters, the podcast where we explore the critical role of Diversity, Equity, and Inclusion (DEI) in the insights community and beyond. Presented by the Insights Association North Atlantic Chapter, this show brings together thought leaders and changemakers to discuss how DEI shapes a more inclusive and equitable world.

In this inaugural episode, meet our hosts as they share their personal journeys, passion for DEI, and vision for the podcast. Discover why these conversations are essential—not just for the market research industry but for driving meaningful change across society.

Join us as we set the stage for thought-provoking discussions, actionable insights, and collaborative efforts to foster diversity and inclusion in every corner of our work and lives.

March 21, 2023

]]> Melissa Barrios, Amy Santopietro, Marissa Fohlin, Veeraj Keshwala, Rich Ratcliff No Amy Santopietro Melissa Barrios Farah B. Samawi Marissa Fohlin Rich Ratcliff Joe Lamson Veeraj Keshwala