Deep Dive

Ask Us Anything

Coldwater Communications — Thu, 04 May 2023 03:44:00 -0700

Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Preview: Ask Us Anything

Coldwater Communications — Mon, 01 May 2023 14:56:54 -0700

On the next episode of Deep Dive, Ask us anything. Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals.

Crisis Averted

Coldwater Communications — Wed, 22 Mar 2023 10:41:06 -0700

Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention.

Preview: Crisis Averted

Coldwater Communications — Mon, 20 Mar 2023 04:00:00 -0700

On the next episode of Deep Dive: Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention.

AI in PR: Constructive or Disruptive?

Coldwater Communications — Wed, 15 Feb 2023 04:00:00 -0800

AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of AI in public relations.

Preview: AI in PR: Constructive or Disruptive?

Coldwater Communications — Tue, 14 Feb 2023 04:37:00 -0800

Join us for our next episode of Deep Dive: AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of AI in public relations.

Justice, Equity, Diversity, Inclusion: More than Words

Coldwater Communications — Wed, 21 Dec 2022 04:17:00 -0800

Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion?

Matthew Tsang, co-founder of AndHumanity, a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, Coldwater’s Director of Accounts and Business Development answer that question and many more in this important episode.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Preview: Justice, Equity, Diversity, Inclusion: More than Words

Coldwater Communications — Mon, 19 Dec 2022 09:32:20 -0800

On our next episode: Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion?

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Info Wars

Coldwater Communications — Wed, 16 Nov 2022 04:08:00 -0800

In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and Alicia Wanless, Director at the Partnership for Countering Influence Operations with the Carnegie Endowment for International Peace, bring their wealth of experience into this conversation about misinformation, disinformation, propaganda, and how we move forward in the era of fake news.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Info Wars Preview

Coldwater Communications — Mon, 14 Nov 2022 11:16:11 -0800

Join us for our next episode, Info Wars. In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and Alicia Wanless, Director at the Partnership for Countering Influence Operations with the Carnegie Endowment for International Peace, bring their wealth of experience into this conversation about misinformation, disinformation, propaganda, and how we move forward in the era of fake news.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

The Evolution of an Industry

Coldwater Communications — Wed, 19 Oct 2022 03:00:00 -0700

In this period of media volatility, it's natural to wonder what the future of public relations looks like. Dan Tisch, President and CEO of Argyle Communications, has an inspired view of what lies ahead for PR professionals and why the industry is well positioned for the evolving world of communication.

About Dan
Dan is one of the communications industry’s best-known leaders, one who has raised the bar for what leaders and organizations can expect from their advisors. There is a reason he is highly sought-after for his counsel: it’s his ability to connect communication to business value — in ways that are relevant, authentic and unique.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

The Evolution of an Industry Preview

Coldwater Communications — Mon, 17 Oct 2022 04:00:00 -0700

On our next episode: In this period of media volatility, it's natural to wonder what the future of public relations looks like. Dan Tisch, President and CEO of Argyle Communications, has an inspired view of what lies ahead for PR professionals and why the industry is well positioned for the evolving world of communication.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Relationship Status: It's Complicated

Coldwater Communications — Wed, 21 Sep 2022 04:00:00 -0700

Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? Marsha Lederman, former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Preview: Relationship Status: It's Complicated

Coldwater Communications — Mon, 19 Sep 2022 04:16:00 -0700

Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? In our next episode, Marsha Lederman, former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

An Ethical Dilemma

Coldwater Communications — Wed, 17 Aug 2022 10:00:00 -0700

Public Relations professionals are constantly questioned about their ethics. How do they navigate projects that can pit ethics against morals and values in a competitive field like PR? Cam McAlpine, Principal at Earnscliffe Strategies and President of the Canadian Public Relations Society, reveals the role ethics play in PR and outlines the approach he takes in when ethical questions arise.

Guest
Cam McAlpine, Principal at Earnscliffe Strategies and the President of the Canadian Public Relations Society.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

A Preview of, An Ethical Dilemma

Coldwater Communications — Tue, 16 Aug 2022 11:50:57 -0700

Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations? On the next episode, we wade into the murky waters of ethics, a topic as vast and as difficult to navigate as the oceans themselves.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

A Matter of Trust

Coldwater Communications — Wed, 20 Jul 2022 03:41:00 -0700

Trust has always been easier to lose than it is to gain, but the issue of trust is even more complicated right now. Who and what Canadians trust has changed in recent years, and that trust varies significantly across the country. Proof Strategies CEO, Bruce MacLellan, explains how trust is measured in Canada, which trends have emerged during the pandemic, and how to begin rebuilding trust with the public.

Guest
Bruce MacLellan is the founding President & CEO of Proof Strategies. Wanting to work somewhere with smart people solving interesting challenges and who were also kind, he started a new agency. Bruce’s commitment to the environment runs deep. It resulted in Proof Strategies becoming the first North American marketing agency to be carbon neutral (since 2008).

In politics, Bruce has worked in the Canadian government as Chief of Staff to the Minister of National Defence, supporting the brave men and women in the Armed Forces. Provincially, he worked as Executive Assistant to the Minister of Culture, protecting and investing in the heritage and diverse culture of Ontario.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

A Matter of Trust Preview

Coldwater Communications — Mon, 18 Jul 2022 04:00:00 -0700

Trust has always been easier to lose than it is to gain, but the issue of trust is even more complicated right now. On our next episode: Who and what Canadians trust has changed in recent years, and that trust varies significantly across the country. Proof Strategies CEO, Bruce MacLellan, explains how trust is measured in Canada, which trends have emerged during the pandemic, and how to begin rebuilding trust with the public.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Is P.R. a four-letter word?

Coldwater Communications — Wed, 22 Jun 2022 04:50:00 -0700

Welcome to the first episode of “Deep Dive” powered by Coldwater Communications, a 12-part series that explores, exposes and explains the reality of public relations. Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations?

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.

Deep Dive Preview

Coldwater Communications — Wed, 15 Jun 2022 04:09:00 -0700

Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.