In this episode of the SpringDB Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach teachers, principals, school districts, and educational institutions with the right data strategy.

What you'll learn:
→ Why general B2B databases fail in the education market
→ How MCH Data monitors 80,000 schools every month and updates 4 million educator records
→ Why 1 in 7 public school teachers moves or leaves every year and what that means for your campaigns
→ The school buying calendar: when to market, when to pull back, and when budgets reset
→ How to segment 400+ educator job titles for precise targeting
→ Email deliverability rules specific to school district networks
→ Commercial models: list licensing, private cloud databases, APIs, and programmatic audiences

Whether you are new to education as a vertical or looking to sharpen your data strategy, this episode is the practical guide you need.

🔗 Learn more about MCH Data: mchdata.com
🔗 Explore education data on SpringDB: springdb.io/data-vendors/mch-data/

#EducationData #B2BMarketing #K12Marketing #EdTech #DataStrategy #SchoolDistrict #ProgrammaticAdvertising #DataExchangePodcast

In this episode of the Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach doctors, hospitals, nursing homes, and healthcare institutions using the right data and strategy.

What you'll learn:
→ How to segment 240+ medical specialties for targeted campaigns
→ Why healthcare buyers respond differently than standard B2B audiences
→ Email deliverability rules specific to healthcare institutions
→ How programmatic digital advertising works in the healthcare space
→ The person-plus-place linkage problem most databases miss
→ Commercial models: list licensing, APIs, private cloud databases

Whether you're new to healthcare as a vertical or looking to sharpen your data strategy, this episode gives you a practical roadmap.

🔗 Learn more about MCH Data: mchdata.com
🔗 Explore healthcare data on SpringDB: springdb.io/data-vendors/mch-data/

In this episode of SpringDB Data Exchange, we sit down with Nick Weldon, Co-Founder of 5x5, to break down how today’s leading platforms are powered by identity graphs, data enrichment, and intent data.

Nick shares how 5x5 built a unique data co-op model, where companies collaborate and exchange first-party and behavioral data to create a massive, unified data ecosystem—without relying on traditional data vendors or expensive data licensing.

We go deep into how data platforms are evolving, why enrichment is no longer optional, and how companies can unlock powerful insights by combining multiple data sources into a single identity graph.

🧠 What You’ll Learn
What an identity graph is and how it connects B2B, consumer, device & behavioral data
Why data enrichment is critical for CRM, MarTech & AdTech platforms
How intent data actually works (and why most solutions get it wrong)
The challenges of scaling large data pipelines (petabyte-level)
How modern platforms use data to build better products and experiences
🎯 Who Should Watch
Product leaders building data-driven platforms
Founders exploring data as a competitive advantage
Data engineers & architects working with large-scale datasets
Growth, RevOps, and marketing teams using enrichment & intent data
Anyone curious about how modern data ecosystems actually work
🔗 Full Podcast & More Episodes

👉 https://springdb.io/podcast

Rohini shares his background and what led him to join HG Insights after first experiencing the platform as a customer. Drawing on decades of experience in technology leadership, he explains why data, AI, and market intelligence are becoming essential tools for modern growth strategies.

The conversation covers how companies can move beyond surface-level market analysis, why understanding what technologies customers actually use matters, and how insights like spend data and buying signals help teams focus on the opportunities that are most likely to convert. Rohini also discusses how HG Insights supports both large enterprises and leaner teams, and how curated data, AI-powered tools, and partnerships are shaping the future of go-to-market execution.

Whether you’re a business leader, sales or marketing professional, or simply curious about how data is changing the way companies grow, this episode offers clear insights and practical takeaways.

Topics include:

Technographics and market intelligence explained simply

How companies identify the right accounts and buyers

Using data and AI to drive smarter growth decisions

The role of curated data and partnerships in scaling

👉 Subscribe for more conversations with leaders shaping the future of data and business growth.