In episode 177 of the Data Center Go-to-Market Podcast, you’ll hear from CPower Energy’s David Chernis on how AI-driven load growth is reshaping data center power strategy ⚡

🤖. You’ll learn why traditional assumptions about always available power no longer hold, how energy flexibility and battery storage (BESS) help manage spiky AI workloads, and what separates the new AI factory data centers from legacy colocation models. 

David explains how modern demand response works in mission-critical environments, how grid participation now influences site selection and interconnection timelines, and why powered land, hybrid crypto/AI sites, and regulatory shifts (like ERCOT’s Senate Bill 6) are changing what’s considered table stakes. 

You’ll also pick up career and go-to-market tips on continuous learning, using generative and agentic AI tools, and positioning yourself at the intersection of data centers, energy markets, and AI innovation 💡🏭

Ep. 177 David Chernis, Director, Flexible Compute Platforms of CPower Energy | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:46 Introducing David Chernis, Director, Flexible Compute Platforms at CPower Energy

1:23 Why Energy Load Flexibility So Urgent Now For Data Center Operators?

3:34 What Data Center Operators Most Misunderstand About How Utilities and Grid Operators See Them

8:32 How Modern AI Data Center Energy Demand Response Actually Works in a Mission-Critical Environment

11:23 Utility Grid Signal Orchestration: How Do Data Center Operators Decide What Load Is Flexible

13:25 Mid-Career Advice for Data Center Energy Professionals

16:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

17:10 How Grid Participation Influences Data Center Site Selection, Expansion Approvals, and Timelines

21:35 Grid Participation Becoming Table Stakes For New Data Center Developments

23:00 Biggest Oversight Among Data Center Sales, Channel Partnerships, and Go-to-Market Professionals

28:50 How Data Center Operators Can Get Educated on Energy Grid Flexibility Without Overcommitting

34:09 David Chernis (Connect with on LinkedIn) and CPower Energy (Follow on LinkedIn and Website)

34:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aifactory #ai #battery #bess #channelpartner #cloudservices #colocation #criticalfacilities #cpowerenergy #datacenter #datacenterdevelopment #datacenterenergy #datacentergtm #datacenterindustry #datacenteroperators #datacenterpartner #datacenterpower #datacenters #datacentersales #datacentersiteselection #datacentersolutions #davidchernis #dcsmi #demandresponse #digitalinfrastructure #edge #energydemand #energyflexibility #grid #gridflexibility #gridparticipation #hyperscale #loadflexibility #missioncritical #siteselection #utilitygrid

In episode 176 of the Data Center Go-to-Market Podcast, Apolo CEO Bill Kleyman joins Joshua Feinberg to share how AI is reshaping data center design, capital strategy, and careers across the ecosystem ⚡

🧠 From understanding why AI demand is *not* infinite and why capital efficiency now matters more than ever, to rethinking rack density, GPUs, liquid cooling, and grid interconnection, you’ll gain a fresh, practical perspective on where the industry is headed. 

Bill also breaks down how early-career and mid-career professionals can stay relevant by mastering power, cooling, and AI infrastructure economics, while using AI tools as everyday co-pilots for research, forecasting, sales intelligence, and strategic decision-making 💼📈

Ep. 176 Bill Kleyman, Chief Executive Officer of Apolo | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Bill Kleyman, Chief Executive Officer at Apolo

1:16 Career Journey to Data Center Industry Leadership 

4:40 Advice on Entry-Level Data Center Careers and Jobs 

7:59 Insights for Mid-Career Data Center Professionals in Commercial, Client-Facing Roles

14:14 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

14:52 Reskilling Data Center Sales Professionals at Data Center Operators 

16:01 Biggest Mistakes Data Center Startups Make with AI Infrastructure

19:06 Addressing Data Center Workforce Challenges with Multiskilled Operators

21:56 The Future of Growing an AI Data Center Infrastructure Startup

26:42 Bill Kleyman (Connect with on LinkedIn) and Apolo (Follow on LinkedIn and Website)

27:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #aiinfrastructure #aipowered #apolo #billkleyman #cloudinfrastructure #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterjobs #datacenterleadership #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacenterstartups #dcsmi #digitalinfrastructure #edge #edgecomputing #generativeai #gputrends #gridinterconnection #hyperscale #liquidcooling #missioncritical

In episode 175 of the Data Center Go-to-Market Podcast, you’ll learn how to get in early and stay relevant in a self-guided buyer journey where 83% of the research happens before sales ever gets a meeting. 

You’ll see how to define a sharp ideal client profile, run customer insight interviews, and turn real buyer goals and challenges into high-converting offers, content, and events. 

You’ll also learn a practical events-driven playbook for colocation, software-defined infrastructure, telecom, and energy-efficiency consultancies that want to generate better leads, compete with better-funded rivals, and close data center deals faster by positioning their teams as teachers, consultants, and trusted advisors. 🚀📈🏢  

Ep. 175 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:31 Introducing Joshua Feinberg, CEO at DCSMI

2:55 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 71

5:14 How to build colocation data center brand awareness

37:24 How a data center software-defined infrastructure provider competes with better-funded VC-backed firms

52:23 How a data center telecommunications AE gets meetings with the right person at the right time

1:03:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

1:04:37 How a digital infrastructure provider generates quality leads

1:20:17 How a data center energy efficiency consultancy markets and sells getting KWs back and easier ops

1:36:07 How to close colocation and data center services sales faster

1:51:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:52:49 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #colocationmarketing #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacentermarketing #datacenteroperations #datacenters #datacentersales #datacenteservices #datacentersolutions #dcsmi #digitalinfrastructure #edge #energyefficiency #hyperscale #missioncritical #sddc #softwaredefineddatacenter #telecommunications #telecommunicationssales #vcbacked

In episode 174 of the Data Center Go-to-Market Podcast, Joshua Feinberg and Dr. Atif Ansar explore why so many data center mega projects miss their timelines, budgets, and revenue targets; and how much of that failure is actually predictable and preventable.

🚦 You’ll hear how optimism and political bias distort forecasts, why data centers should be treated like multi‑billion‑dollar industrial assets (not simple warehouses), what “cognitive maturity” looks like in project leaders, and how rising rack densities from 2.5 kW to 133 kW reshape strategy 

⚙️ They also connect private equity’s growing role, AI training data centers, and outcome-focused GTM motions that favor education, trust, and meaningful conversations over spammy activity 📊

Ep. 174 Dr. Atif Ansar, Executive Chairman & Co-Founder of Foresight | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:07 Introducing Dr. Atif Ansar, Executive Chairman & Co-Founder at Foresight Works (and Fellow at Oxford Saïd Business School)

1:34 Data Center Go-to-Market Overconfidence and Megaprojects Learnings

2:12 Data Center Megaprojects: Early Warning Signs and Why GTM Strategy Needs an Update

4:29 Optimism Bias vs. Political Bias in Data Center Megaprojects

6:32 Why Smart Data Center Professionals Repeat Bad Forecasts

8:18 How Often Large Data Center Projects Actually Hit Targets and Cognitive Maturity

13:42 Survivorship Bias and False Data Center Industry Success Narratives

15:59 Community Impact of Data Center Development and GTM Education Marketing

18:20 Data Center Development Failure (and GTM Failure) Aren’t Random. They’re Patterned and Predictable.

18:53 Data Centers as Megaprojects (Oxford Defines as $1B+)

21:57 The Danger of Data Center GTM Strategies on TAM Decks and Conferences

25:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:01 Anticipating Nvidia’s Next Moves and Making the Right Data Center Conference GTM Investments 

29:47 Data Center Vendor Incentive Structures

31:04 Long-Cycle Data Center Sales + Capital Risk Mismatch

33:08 VC/PE to Accelerate Data Center Hiring

36:44 Data Center Conferences, GTM Expectations, and Massive Educational Gaps

39:45 What Smarter Data Center GTM Looks Like and Extremely Narrow Segmentation

41:21 Better Data Center GTM Signals Than Pipeline Dashboards and Sequencing Growth vs. Maximizing Growth

46:46 If Data Center GTM Leaders Could Fix Only One Thing Tomorrow, What Should It Be?

51:01 Dr. Atif Ansar (Connect with on LinkedIn) and Foresight (Follow on LinkedIn and Website)

51:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenterconferences #datacenterdevelopment #datacentergtm #datacenterindustry #datacenterinvestment #datacentermegaprojects #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentervendors #dcsmi #digitalinfrastructure #edge #hyperscale #megaprojects #missioncritical #nvidia

In episode 173 of the Data Center Go-to-Market Podcast, you’ll learn how to win in an 83% self‑service buyer’s journey by turning your sales and marketing team into teachers, consultants, and trusted advisors instead of “just another vendor.” 

🧠 You’ll see how to define sharp ideal client profiles across integrators, colocation, MSPs, consultancies, and wholesale operators; identify the right buyer personas and their real goals and challenges; and build an education-led engine with webinars, local events, and thought leadership that consistently generates qualified pipeline. 

We’ll also cover how to use third‑party service providers without diluting your brand, differentiate real‑estate‑centric vs. IT‑services‑centric colo plays, structure SMB vs. mid‑market vs. enterprise strategies, and turn every event into a library of repurposed content that amplifies your brand and establishes category authority. 🎯  

Ep. 173 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

101 Introducing Joshua Feinberg, CEO at DCSMI

4:17 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 70

6:00 How a data center integrator creates visibility and opportunity for 3rd party service providers

25:03 How to market and sell colocation and managed services in data center facilities

47:56 How a data center operations optimization consultancy bridges the knowledge gap between industries

57:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

58:10 How a colocation, backup solutions, and data security provider gets SMB clients

1:11:13 How a data center design, construction, and management firm markets and sells data center solutions

1:25:57 How to establish wholesale data center brand recognition in the marketplace

1:39:52 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:41:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#colocation #criticalfacilities #datacenterconsulting #datacenterconstruction #datacenterdesign #datacenterfacilities #datacentergtm #datacenterintegrator #datacentermanagement #datacentermore #datacenteroperations #datacenteroptimization #datacentersales #datacentersolutions #datacentersafety #dcsmi #digitalinfrastructure #managedservices #wholesaledatacenter

Most data center go-to-market strategies are built around visibility.

Enterprise buyers experience that visibility very differently.

In episode 172 of the Data Center Go-to-Market Podcast, Joshua Feinberg sits down with Sean Farney of JLL to unpack how enterprise data center buyers actually make decisions

…and why many vendor GTM motions fail before the first real conversation ever happens.

Sean brings a rare buyer-side perspective shaped by:

• Enterprise site selection and location strategy
• Buying committees, risk management, and internal politics
• Power constraints, AI demand, and real-world tradeoffs vendors rarely see

This conversation isn’t about tactics or hype.

It’s about the misalignment between how vendors sell and how buyers decide

… and the quiet signals that build (or destroy) trust long before an RFP.

What we cover:

The biggest disconnect between vendor GTM and enterprise buyer reality

Why most deals are disqualified before the first meeting

How buying committees really work in enterprise data center decisions

What conferences, content, and thought leadership actually influence buyers

How power and AI constraints are forcing a GTM reset

The signals that build early trust; and the behaviors that kill it

If you sell to enterprise data center buyers, this episode may be uncomfortable.

That’s probably a good thing.

Ep. 172 Sean Farney, Vice President, Data Center Strategy- Americas of JLL | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:53 Introducing Sean Farney, Vice President, Data Center Strategy- Americas at JLL

1:26 Data Center Go-To-Market Strategies vs. What Enterprise Buyers Want 

2:14 Biggest Disconnect Between Data Center Vendor GTM and How Buyers Actually Buy

10:10 Data Center Buying Committee Reality: Who Really Influences Decisions? Who Vendors Miss?

15:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

15:54 Data Center GTM Credibility Killers: What Immediately Reduces Trust With Enterprise Buyers?

20:16 Data Center Conferences and Content: What Actually Shapes Perception vs. Creates Noise?

25:28 How Power and AI Constraints Change Data Center GTM Strategy

32:16 Data Center GTM Trust Signals: What Causes Buyers to Trust Early?

34:45 One Data Center GTM Change Vendors Should Make Now

36:17 Sean Farney (Connect with on LinkedIn) and JLL (Follow on LinkedIn and Website)

38:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

Topics:

Enterprise data center buyers

Data center go-to-market strategy

Enterprise B2B sales

Data center marketing

Buying committees in B2B

Digital infrastructure sales

Colocation sales strategy

Data center industry trends

#b2bsales #buyingcommittee #colocation #datacenter #datacentergtm #datacentermarketing #dcsmi #digitalinfrastructure #enterprisesales #enterprisebuyers #gtmstrategy #jll #joshuafeinberg #seanfarney

In episode 171 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen GTM strategy across the data center ecosystem.

🚀 From energy management consulting and simulation/design firms to developers, cooling manufacturers, and sustainability consultancies, you’ll see how to define your ICP, build target account lists, and run education-led campaigns that actually generate pipeline 

🎯 You’ll hear specific plays for using webinars and in-person events, positioning your experts as trusted advisors, boosting brand recognition without wasting budget on generic conferences, and selling energy, UPS, and critical power solutions in a crowded market ⚡

Ep. 171 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:58 Introducing Joshua Feinberg, CEO at DCSMI

3:15 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 68

5:28 How a data center energy management consulting firm creates effective GTM

27:29 How a data center simulation, design, and data management company improves its brand recognition

44:49 How a data center developer can find an anchor tenant for a new data center

53:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

54:23 How a data center equipment cooling company can find its niche

1:11:04 How an innovative data center energy solutions provider improves lead generation

1:25:53 How a data center sustainability and energy efficiency consultancy sells UPS and critical power

1:37:47 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:38:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #criticalpower #datacenter #datacentercooling #datacenterdesign #datacenterdeveloper #datacenterefficiency #datacenterenergy #datacenterequipment #datacentergtm #datacenterindustry #datacentermarketing #datacenterpodcast #datacenters #datacentersales #datacentersimulation #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #missioncritical #ups

In episode 170 of the Data Center Go-to-Market Podcast, you’ll learn how to build local edge data center brand awareness in latency-sensitive markets, sharpen your ideal client profiles and buyer personas, and modernize outbound prospecting so it actually creates pipeline instead of pushback 🚀. 

You’ll see practical playbooks for improving sales and marketing results for colocation, cloud, and managed services providers, plus how data center cleaning & maintenance companies and architects/designers can generate better leads by becoming trusted educators 

🧠. We’ll also look at GPU-as-a-Service business models and how they can create revenue-sharing opportunities for colo operators ready to support AI and GPU workloads 🤝💡.

Ep. 170 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:30 Introducing Joshua Feinberg, CEO at DCSMI

3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A

5:32 How to build local edge data center brand awareness

29:58 How a data center provider can improve outbound sales for colocation, cloud, and managed services

47:29 How a colocation services business can improve sales and marketing results

54:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

55:54 How a data center cleaning and maintenance company generates leads

1:08:44 How a data center architect and designer creates go-to-market strategy

1:23:21 How GPUaaS creates revenue sharing opportunities for colocation providers

1:41:52 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:43:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacentercleaning #datacenterdesign #datacentergtm #datacentermaintenance #datacenterqanda #datacenters #datacentersales #datacentersolutions #datacenterindustry #datacentermarketing #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #gpuaas #gpuasaservice #hyperscale #managedservices #missioncritical

In episode 169 of the Data Center Go-to-Market Podcast, you’ll learn how to reduce total cost of ownership, escape commoditization, and build a standout brand in a crowded data center market 

🌐 Joshua Feinberg breaks down practical strategies for colocation, cloud, and managed hosting providers, data center infrastructure and facility management firms, commissioning companies, and global solution providers. 

You’ll see how to redefine your ICP, sharpen buyer personas, adapt to AI-driven, self-directed buyers, and turn podcasts, webinars, and micro-events into a powerful “micro media” engine for lead generation, education, and trust-building 💡📈

Ep. 169 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:47 Introducing Joshua Feinberg, CEO at DCSMI

3:05 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:52 How a colocation, cloud, and managed hosting provider reduces cost of ownership and improves efficiency

26:14 How a data center infrastructure management company markets and sells to data center clients

47:46 How a data center infrastructure and facility management company finds the right leads

1:01:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

1:02:29 How a data center commissioning company avoids pre-design, design, construction, and turnover commoditization 

1:17:41 How a global data center solutions provider can improve lead gen

1:30:20 How to create a memorable hyperscale data center brand in a saturated market

1:43:30 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:45:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloud #cloudservices #colocation #commissioning #criticalfacilities #datacenter #datacentercommissioning #datacenterfacility #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermanagement #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #facilitymanagement #hyperscale #infrastructure #infrastructuremanagement #managedhosting #missioncritical

In episode 168 of the Data Center Go-to-Market Podcast, you’ll learn how colocation, wholesale, and data center real estate players can rethink client acquisition in a world where buyers are 80%+ through their journey before talking to sales 

🚀 You’ll see how to audit conference spend vs. your ideal client profile, design persona-based educational events, and position your GTM team as teachers and trusted advisors instead of commodity vendors 

🎯 We also cover playbooks for selling data center technology and consulting into blockchain, attracting clients for networking, data management, and infrastructure, qualifying large data center real estate opportunities, and future-proofing SEO and marketplace visibility in the age of generative AI 🤖

Ep. 168 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:20 Introducing Joshua Feinberg, CEO at DCSMI

3:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

5:41 How to improve colocation data center client acquisition

28:08 How a data center technology and consulting firm improves sales to the blockchain industry

46:25 How does a data center real estate tenant representative and strategic advisor qualify opportunities

57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

58:22 How to attract data center clients for networking solutions, data management, and infrastructure

1:17:08 How wholesale data centers can attract and win new clients

1:30:09 How a data center and cloud services marketplace business improves SEO

1:49:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:50:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#blockchain #blockchainindustry #cloudinfrastructure #cloudmarketplace #cloudservices #cloudservicesmarketplace #colocation #criticalfacilities #datacenterconsulting #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketplace #datacentermarketing #datacenternetworking #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacentertechnology #datamanagement #dcre #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #wholesaledatacenter

In episode 167 of the Data Center Go-to-Market Podcast, Joshua Feinberg walks through how different players in the data center ecosystem can grow faster and smarter 

🚀. You’ll learn how major colocation operators attract net-new logos, how sustainable and modular edge data centers can sharpen their positioning, and how hyperscale operators structure go-to-market for massive deals. 

We also cover how data center infrastructure VCs find early adopters, what a “commodity” vendor like raised flooring can do to stand out with thought leadership, and how digital marketing and PR agencies can build real community awareness instead of just riding on event brands. 

If you care about sales, marketing, and GTM strategy in and around data centers, this episode is for you 💡🏗️🌐  

Ep. 167 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Joshua Feinberg, CEO at DCSMI

2:37 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:37 How a major colocation data center operator attracts new logos

26:32 How a sustainable, modular, and scalable edge data center provider improves marketing

41:44 How a data center infrastructure VC investment firm finds early adopters for new technologies

50:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

51:50 How hyperscale data center operators effectively acquire clients

1:04:044 How a data center raised flooring company improves its sales and marketing messages

1:15:35 How a data center digital marketing and communications agency builds data center community awareness

1:36:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:37:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenterflooring #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestors #datacenteroperator #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #missioncritical #raisedflooring

In episode 166 of the Data Center Go-to-Market Podcast, Joshua Feinberg walks through practical, real-world strategies for growing data center businesses across the ecosystem 

🚀 You’ll see how colocation, cloud, and managed IT services companies can enter new markets, how modular data center providers can expand their client base, and how data center management software consultancies can stand out from their vendors. 

You’ll also learn how infrastructure and BMS vendors can reach decision makers, generate qualified leads with educational events, and use Account Based Marketing, webinars, and podcasts to build trust with multiple stakeholders across critical facilities and digital infrastructure ⚡🏗️💻  

Ep. 166 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:34 Introducing Joshua Feinberg, CEO at DCSMI

2:29 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:09 How a colocation, cloud hosting, and managed IT services company enters a new market

19:57 How modular data center providers can grow their client base

36:44 How a data center management software consultancy markets and sells

52:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

53:43 How a data center infrastructure sales professional gets to decision makers

1:10:08 How a data center building management systems (BMS) provider generates leads

1:23:07 How a data center energy management consulting firm improves its target marketing

1:34:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:35:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#bms #cloudhosting #cloudservices #colocation #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermanagement #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #managedit #missioncritical #modulardatacenter

In this special crystal ball episode of the Data Center Go-to-Market Podcast, episode 164, you’ll hear 25+ frontline experts from across the globe share how AI-driven workloads, grid and power constraints, sustainability pressures, and a radically more self-directed buyer’s journey are reshaping data center facilities and go-to-market over the next five years. 

🌎⚡ From commissioning engineers and facilities leaders to energy innovators, marketers, and sales execs at companies like Siemens, Schneider Electric, Eaton, Johnson Controls, Legrand, Vertiv, and more, you’ll learn where data center power and on-site generation are headed, how high-density and AI-ready designs are evolving, what Operations 2.0 will require, and which careers and skills will be in highest demand. 

🎧📈 Whether you sit on the facilities side or the commercial side, this episode is your playbook for staying relevant, creating advantage, and building trusted relationships in a fast-changing digital infrastructure ecosystem. 🤝🧠

Ep. 164 The Future of Data Center Facilities Go-to-Market | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:19 Data Center Facilities Experts Predict the Future of Go-to-Market | Hosted by Joshua Feinberg

2:33 Future of Data Center Client-Facing Job Roles (Consulting, Sales, Product, and Channel) | Mark Acton

5:22 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management | Patricia Alvina

13:06 Future of Data Center Business Development | Oliver Bredgaard

15:44 Download the eBook | Data Center Facilities Experts Predict the Future

16:57 Future of Data Center Sales, Business Development, and Account Executives | Matt Caldwell

24:14 Future of Data Center Marketing, Strategic Narrative, Go to Market, and Increasing Marketer's Role | Giuseppe Caltabiano

28:23 Future of the Data Center-Centric VP of Innovation Role with Financial Analysts and Investor Relations IR | Steve Carlini

30:13 Future of Leading a Mission Critical Services, Solutions, and Software Provider | Aaron Casey

33:33 Future of Data Center Commissioning Engineering | Christian Dupalco

38:38 Future of Data Center Business Development | Pierre Ellow

43:54 Future of Leading a Data Center Digital Transformation and Cybersecurity OT Services Business | Rich Farrell

47:46 Future of Data Center Operations and Remote Equipment Monitoring | Ted Fletcher

51:13 Future of On Site Data Center Power Generation and Liquid Natural Gas Turbine Powered Alternative Energy | Lyoid Fussell and Jesse Webb

53:12 Future of Data Center Business Development, Sales, and Marketing | Maria del Pilar Galeano

57:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

58:22 Data Center Power and the Great Inflection Point in the Data Center Industry | Peter Gross

1:04:35 Future of Leading a Data Center Environmental Monitoring Software Company | Richard Grundy

1:06:49 Future of Building a Rapidly Evolving Superconducting Power Startup | Tim Heidel

1:08:35 Future of Growing a Flexible Load Energy Management Software Business for Bitcoin and AI Operators | Daniel Lawrence

1:13:16 Future of Data Center Higher Education | Tanja Lewit

1:14:57 Future of Data Center Sustainability Consulting | Loren Long

1:21:17 Download the eBook | Data Center Facilities Experts Predict the Future

1:22:30 Future of Building a Data Center Power Sourcing Marketplace | Sean McKay and Christian Bonilla

1:27:46 Future of Data Center Sales to Owner Operators Controlling More Supply Chain for Cost and Uptime | Benjamin Myers

1:29:51 Future of Growing a Mission Critical Sourcing and Supply Chain Advisory Firm | Zachary Peña

1:31:29 Future of Chief Innovation Officers at Vertiv in the Data Center Ecosystem Planning and Strategy | Gregory Ratcliff

1:33:31 Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls | Martin Renkis

1:38:56 Future of Data Center Marketing and AI Impact | Rossy Rosillo

1:42:30 Future of Leading Global Sales and Product in Data Center Battery Storage | Brandon Smith

1:46:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

Watch the Full Podcast Interviews (That This Episode Was Excerpted From):

Ep. 30 Mark Acton, Data Centre Consultant at Acton Consulting -- Data Center Go-to-Market Podcast

Ep. 42 Patricia Alvina, Sales Manager ASEAN at Siemens | Data Center Go-to-Market Podcast

Ep. 160 Oliver Bredgaard, Business Development Manager - Data Centres at Hovmand A/S | Data Center Go-to-Market Podcast

Ep. 144 Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions | Data Center Go-to-Market Podcast

Ep. 70 Giuseppe Caltabiano, Senior Marketing Director at AVK | Data Center Go-to-Market Podcast

Ep. 136 Steve Carlini, VP of Innovation and Data Center at Schneider Electric | Data Center Go-to-Market Podcast

Ep. 80 Aaron Casey, President at Tubbesing Solutions | Data Center Go-to-Market Podcast

Ep. 118 Christian Dupalco, Mission-Critical Systems Engineer at Bureau Veritas | Data Center Go-to-Market Podcast

Ep. 58 Pierre Ellow, BDM Business Development Manager Data Centre at Pronomic Data Center | Data Center Go-to-Market Podcast

Ep. 110 Rich Farrell, Asia-Pacific Regional Director - Digitalization & Data Centre Business at Eaton Corporation | Data Center Go-to-Market Podcast

Ep. 34 Ted Fletcher, Owner at FMS Integration -- Data Center Go-to-Market Podcast

Ep. 90 Lyoid Fussell of GenSystems Power Solutions and Jesse Webb of Jereh | Data Center Go-to-Market Podcast

Ep. 116 Maria del Pilar Galeano, Business Development Manager Data Centers South America at Legrand | Data Center Go-to-Market Podcast

Ep. 6 Peter Gross at PMG Associates Consulting and Advisory | Data Center Go-to-Market Podcast

Ep. 92 Richard Grundy, President & CEO at AVTECH Software | Data Center Go-to-Market Podcast

Ep. 152 Tim Heidel, CEO & Founder at VEIR | Data Center Go-to-Market Podcast

Ep. 158 Daniel Lawrence, CEO and Co-Founder at OBM | Data Center Go-to-Market Podcast

Ep. 26 Tanja Lewit, CEO at Alternate E Source | Data Center Go-to-Market Podcast

Ep. 76 Loren Long at DIAL - Digital Infrastructure Advisors and Clear Sustainability | Data Center Go-to-Market Podcast

Ep. 146 Sean McKay and Christian Bonilla, Co-CEOs of DMARK Energy Solutions | Data Center Go-to-Market Podcast

Ep. 56 Benjamin Myers, National Accounts Sales Executive at DH Pace Company | Data Center Go-to-Market Podcast

Ep. 98 Zachary Peña, Chief Executive Officer at Empirix Partners | Data Center Go-to-Market Podcast

Ep. 66 Gregory Ratcliff, Chief Innovation Officer at Vertiv | Data Center Go-to-Market Podcast

Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls | Data Center Go-to-Market Podcast

Ep. 102 Rossy Rosillo, Marketing Engineer at Legrand | Data Center Go-to-Market Podcast

Ep. 150 Brandon Smith, VP Global Sales & Product at ZincFive | Data Center Go-to-Market Podcast

#aiworkloads #batterystorage #bureauveritas #cloudservices #colocation #commissioning #criticalfacilities #datacentercommissioning #datacenterenerg...

In episode 165 of the Data Center Go-to-Market Podcast, you’ll learn how to shorten colocation sales cycles, compete in an 83% self-directed buyer’s journey, and reposition your sales team as teachers, consultants, and trusted advisors instead of “just vendors.” 

🧠 You’ll see how to define sharper ideal client profiles and buyer personas, build target account lists, and use webinars, Lunch & Learns, tours, and thought leadership content to earn your way into the early stages of the journey. 

📊 We’ll also walk through practical GTM strategies for data center operators, HPC solutions providers, operations consultancies growing data analytics, natural gas and energy firms partnering with data center construction, and power management solutions providers choosing the right customers and offerings. 

⚡ Whether you sit in sales, marketing, product, channel, consulting, facilities, or energy, you’ll get concrete ideas to make your go-to-market motion more client-centric and AI-ready. 🚀  

Ep. 165 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:47 Introducing Joshua Feinberg, CEO at DCSMI

3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 63

5:07 How colocation data centers can shorten the sales cycle

20:55 How a data center operations consultancy grows its data analytics business

36:00 How a high-performance computing solutions and data center infrastructure company generates awareness

46:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

47:37 How a data center colocation and interconnection company focuses on high-density GTM strategies

59:59 How a natural gas production and infrastructure company partners with data center construction firms

1:12:20 How a data center power management solutions provider chooses customers and offerings

1:21:53 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:23:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #dataanlytics #datacenter #datacenterconsulting #datacenterenergy #datacentergtm #datacenterinfrastructure #datacenterindustry #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energytransition #hpc #hyperscale #infrastructure #interconnection #lng #missioncritical #naturalgas #powermanagement

In episode 163 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen your ideal client profile, segment the right buyer personas (from CTOs and MSP owners to ESG leaders and channel partners), and use hyper-local playbooks to generate qualified colocation, cloud, and infrastructure leads. 

🚀 We walk through how today’s buyers self-educate through 83% of their journey, and how you can stay relevant by running education-first events (in-person, virtual, and on-demand) that position your team as trusted advisors instead of commoditized vendors. 

🧠 You’ll also see how to enter new regional markets for data center cooling and services, evaluate conferences vs. hosting your own events, reduce price pressure, and build repeatable growth motions across data center operators, technology providers, construction, and sustainability-focused firms. 🌍🏗️💡  

Ep. 163 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:46 Introducing Joshua Feinberg, CEO at DCSMI

3:04 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 62

5:04 How a leading colocation and hybrid cloud provider generates data center leads

27:01 How a colocation, cloud services, and network connectivity company generates demand

44:11 How to grow a data center cooling business in a new regional market

58:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

59:51 How a data center general contractor generates customers for future project scope

1:12:05 How a data center efficiency, reliability, and sustainability firm sells solutions and optimizes costs

1:25:08 How to grow a data center infrastructure and cloud solutions business

1:40:43 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:42:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloud #cloudservices #cloudsolutions #colocation #criticalfacilities #datacenter #datacenterconstruction #datacentergc #datacentercooling #datacenterefficiency #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacenterreliability #dcsmi #digitalinfrastructure #edge #edgecomputing #hybridcloud #hyperscale #missioncritical #networkconnectivity

In episode 162 of the Data Center Go-to-Market Podcast, you’ll Joshua Feinberg talks with Yong Tan, Global Director of Sales for AI systems for data centers at Supermicro, about how the AI data center “gold rush” is reshaping careers, infrastructure design, and customer expectations 

🚀 You’ll hear Yong’s journey from engineering and IT roles at EMC and Microsoft into leading AI data center sales, why the window to participate in the AI infrastructure boom may only be 12–18 months, how power density, liquid cooling, and GPU-driven architectures are changing data center strategy, and what early-career and mid-career professionals should be doing right now to stay relevant 

📈 Yong also shares his favorite AI productivity tools, thoughts on modular data centers, ecosystem trends around Nvidia, and how advances like self-driving vehicles connect back to AI-ready data centers 🤖

Ep. 162 Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers of Supermicro | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:59 Introducing Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers at Supermicro

1:29 Career Journey to AI Systems for Data Centers, Global Director of Sales at Supermicro

4:10 How Data Center Sales is Rapidly Changing: Hiring IT Professionals and Engineers Into Business Development

9:04 Advice on Entry-Level Data Center Jobs/Careers 

14:34 Advice for Mid-Career Data Center Professionals Seeking New Opportunities

19:48 Biggest AI Data Center Challenges and Mistakes

25:47 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:23 Data Center Obsolescence Lifecycle and Real Estate-Centric Data Center Operators

28:37 Consolidating Data Center Ecosystem to Accelerate Time to Market: Space, Power, Location, and Cooling

34:17 Modular Data Centers with Integrated Solutions, Modular Data Center Construction, and Nvidia Ecosystem Portfolio Companies 

36:40 Favorite Data Center Sales Productivity Tools

40:55 Future of AI Data Center Global Sales

48:45 Yong Tan (Connect with on LinkedIn) and Supermicro (Follow on LinkedIn and Website)

52:48 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #aifactory #aiinfrastructure #aisystems #cloudcomputing #cloudservices #colocation #criticalfacilities #datacenterchallenges #datacentercooling #datacenterecosystem #datacenterengineers #datacentergtm #datacenterindustry #datacenterjobs #datacenterlifecycle #datacenterlocation #datacentermistakes #datacenteroperators #datacenterpower #datacenterre #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacenterspace #datacentertimetomarket #dcsmi #digitalinfrastructure #edge #edgecomputing #enterpriseit #gpu #hyperscale #itprofessionals #liquidcooling #missioncritical #modularconstruction #modulardatacenters #nvidia #nvidiaecosystem #salesleadership #supermicro

In episode 161 of the Data Center Go-to-Market Podcast, you’ll learn how to build a sharper ideal client profile, pinpoint the right buyer personas, and use education-led marketing to grow data center businesses in operations, sustainability, power, infrastructure, design, energy monitoring, and wholesale 

📈 You’ll see how to segment by geography, company size, and industry, structure persona-specific content and events, gain country-level traction with outbound and ads, and manage lengthy enterprise and wholesale sales cycles with email, webinars, and in-person sessions that position your team as true experts 

🧠 From data center power consultancies to design and infrastructure management providers, you’ll get practical, repeatable GTM playbooks you can use to generate better leads, close more deals, and build long-term trust across complex buying committees 🤝  

Ep. 161 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:22 Introducing Joshua Feinberg, CEO at DCSMI

2:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 61

3:46 How a data center operations and sustainability consulting firm personalizes its strategic insights

16:53 How a data center power consultancy grows its client base

29:48 How a data center infrastructure provider generates leads, establishes trust, and educates customers

43:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:54 How a global data center power management business gains country traction

56:39 How a data center design, energy monitoring, and infrastructure management business grows

1:08:41 How wholesale data centers can manage lengthy sales cycles

1:19:01 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:20:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenterconsulting #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermonitoring #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcim #dcsmi #digitalinfrastructure #edge #energymonitoring #hyperscale #missioncritical #wholesaledatacenter

In episode 160 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Oliver Bredgaard, Business Development Manager for data centers at Hovmand, about how he moved from SaaS and sports management into the rapidly growing world of data centers 🚀. 

You’ll hear how Oliver navigates complex buying committees, tailors his message for health & safety, operations, and remote hands teams, and uses conferences, trade shows, and associations to build trust in what is still a very “closed” industry 🤝. 

Oliver explains why safer, ergonomic lifting solutions are critical for uptime, worker safety, and talent retention, and how tools like Hovmand’s virtual engineering app and AI assistants help him research, prepare, and communicate more clearly—while keeping the human relationship front and center 🧠

🛠️. If you’re curious about client-facing careers in data centers, or you sell into this ecosystem and want to improve your go-to-market strategy, this episode is packed with practical insights you can apply right away 📈.

Ep. 160 Oliver Bredgaard, Business Development Manager Data Centres of Hovmand A/S | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Oliver Bredgaard, Business Development Manager Data Centres at Hovmand A/S

1:20 Career Journey to Business Development for Data Center Ergonomic Lifting Solutions

5:11 Ideal Hovmand Data Center Clients: Site Managers, Lead Technicians, Operations, and Remote Hands

8:37 Decision Makers and Health/Safety Buyer Personas for Data Center Lifters and Material Handling (Enterprise vs. Hyperscale)

11:03 Data Center Industry Conferences, Exhibitions, Trade Shows, and Associations (Example: Danish Data Center Association)

12:14 Establishing Early Relationships in Data Center Material Handling Buyer’s Journeys 

13:43 Ergonomic Safety Dangers and Financial Risk of Moving 100 Kg (220 lb) Servers in Narrow Data Center Aisles

14:58 Generative AI Changes Data Center Safety and Material Handling With Much Heavier Server Hardware and Batteries

16:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

16:56 Advice on Entry Level Data Center Business Development and Sales Jobs

19:37 Biggest Data Center Safety, Efficiency, and Material Handling Lifter Mistakes That Data Center Facilities Managers Make

23:00 Favorite Data Center Business Development Software: Hovmand Virtual Engineering App, HubSpot CRM, ChatGPT 

24:28 The Future of Data Center Business Development

27:01 Data Center Ergonomics, Health, and Safety with Data Center Server and Battery Lifting/Material Handling

31:22 Oliver Bredgaard (Connect with on LinkedIn) and Hovmand A/S (Follow on LinkedIn and Website)

32:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloudservices #colocation #criticalfacilities #datacenter #datacenterbatteries #datacenterbusinessdevelopment #datacenterconferences #datacenterefficiency #datacenterengineering #datacenterergnomics #datacentergtm #datacenterhealth #datacenterindustry #datacenterjobs #datacenterlifter #datacentermarketing #datacenters #datacentersales #datacentersafety #datacenterservers #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #ergonomics #healthandsafety #hovmand #hyperscale #materialhandling #missioncritical #serverhardware

In episode 159 of the Data Center Go-to-Market Podcast, you’ll discover practical sales and marketing strategies for the data center industry! 

🎯 Learn how to identify your ideal clients, host impactful educational events, build lasting trust, and create content that connects. Gain tips for motivating prospects, segmenting audiences, boosting engagement, and aligning your team around innovation and growth. Whether you’re in sales, marketing, or leading a go-to-market team, you’ll find actionable steps to grow your client base and revenue. 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:44 Introducing Joshua Feinberg, CEO at DCSMI

2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 60

4:14 How a data center operator and telecommunications provider finds their target audience

21:36 How a data center design and construction marketer gets an audience for their content and events

35:28 How a data center telecommunications provider motivates potential customers

45:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

46:50 How an energy-efficient data center solutions provider generates awareness

1:00:31 How a cloud hosting, infrastructure management, and connectivity company generates new leads

1:16:57 How an oil and gas technology and services company grows its data center revenue

1:32:46 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:34:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacenterconstruction #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenteroperator #datacenterrevenue #datacenters #datacentersales #datacenterservices #datacentersolutions #datacentertechnology #datacentermarketing #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #oilandgas #telecommunications

In episode 158 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with Dan Lawrence, CEO and co-founder of OBM, about how a small Bitcoin mining side project turned into a global platform for energy flexibility 

⚡. You’ll hear how remote management headaches led to an enterprise solution, why the real grid challenge is inflexible loads (not data centers), and how crypto mining and generative AI workloads are converging around shared power, siting, and margin pressures 

🤝. Dan explains how co-locating AI factories and Bitcoin miners can smooth load profiles, how behind-the-meter wind projects and ERCOT’s controllable load resources change the energy game, and why the smartest operators now treat energy as a strategy—not just a cost 

💡. You’ll also learn about new career paths at the intersection of data centers, power markets, and AI, plus emerging models for heat reuse, community impact, and storytelling with regulators and activists 🌱.

Ep. 158 Daniel Lawrence, CEO and Co-Founder of OBM | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:54 Introducing Daniel Lawrence, CEO and Co-Founder at OBM

1:14 Career Journey from Software Engineer at U.S. Department of Defense to Bitcoin Mining Software Startup 

3:44 Remote Management of Small Bitcoin Mining Data Center

6:22 First Customer: One of Largest Publicly-Traded Bitcoin Miners (via Consultant Who Saw Reddit Crypto Bitcoin Mining Community Posts)

10:04 Convergence of Crypto Mining Entrepreneurs Into Generative AI Entrepreneurs (AI Factories)

13:31 Crypto Mining Power Pricing: Self-Hosting vs. Wholesale Data Center Developers vs. Colocation Data Center Operators

15:59 Bitcoin Miners Selling Excess Power for GPU AI Workloads

15:24 Bitcoin VCs for Capital-Intensive Buildouts ⇒ Crypto Operators That Want Load Flexibility 

18:32 OBM Evangelizing Energy Optimization and Load Flexibility Within Bitcoin Mining and 

Data Center Power Conferences

20:46 Bitcoin Mining Behind the Meter, Load Profiles, and Grid Load Flexibility (Example: Wind Farm with ERCOT TX Panhandle)

24:41 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

25:19 OBM Expansion into AI Factories/GenAI Workloads with Pause-less Energy Curtailment

29:08 Comparing Bitcoin Mining Entrepreneur  vs. Data Center Entrepreneur/Investor Demographics

32:09 Entry-Level Career Options and the Power Grid Crisis in Crypto, Data Center, and Infrastructure Operator Companies

39:20 Biggest Crypto and AI Data Center Energy Optimization Mistakes with Fixed-Cost Mindset (vs. Load Flexibility as Revenue Driver)

41:41 Load Flexibility Energy Optimization Parallels with European Data Center Heat Reuse Startups

45:07 AI Data Center and Bitcoin/Crypto PR, Messaging, Narrative (And Educating Community Stakeholders on Flexing Grid Loads)

48:38 ERCOT Texas Grid Innovation (Batteries, Renewables: Wind and Solar; Weak Transmission System)

50:37 The Future of Growing a Flexible Load, Energy Management Software Business for Bitcoin and AI Factory Operators

55:11 Daniel Lawrence (Connect with on LinkedIn) and OBM (Follow on LinkedIn and OBM .io Website)

57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aifactory #behindthemeter #bitcoinmining #cloudservices #colocation #criticalfacilities #crypto #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energymanagement #energyoptimization #energystrategy #ercot #excesspower #gridflexibility #gridloads #heatreuse #hyperscale #infrastructure #loadflexibility #missioncritical #obm #powergrid #solarfarm #texasgrid #utiltygrid #windfarm

AI data centers, AI factories, behind the meter, Bitcoin mining, crypto mining, DCSMI, Data Center Go-to-Market Podcast, Dan Lawrence, data center marketing, data center sales, data center strategy, demand response, energy flexibility, generative AI, grid flexibility, Joshua Feinberg, load flexibility, OBM, OBM energy software

In episode 157 of the Data Center Go-to-Market Podcast, you’ll get ready to boost your data center strategy! 

🚀 You’ll learn how to pinpoint your best-fit customers, shape standout buyer personas, and craft winning educational events that fill your sales pipeline. 

Discover how leaders in sales, marketing, consulting, and energy efficiency can engage decision-makers, build trust, and position themselves as trusted advisors—all while maximizing growth and real results in today’s rapidly evolving data center landscape. 💡🏢🔥

Ep. 157 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:16 Introducing Joshua Feinberg, CEO at DCSMI

3:45 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 59

5:24 How a multi-tenant data center operator generates qualified leads

20:15 How to grow a data center consulting and engineering firm

31:56 How a data center, telecommunications, and technology company defines its primary focus

47:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

48:33 How a data center simulation and engineering firm can engage with the right decision makers

1:06:02 How a data center electrical and connectivity solutions provider wins new data center projects

1:17:51 How a data center energy efficiency consultancy generates new leads and clients

1:29:12 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:30:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #connectivity #criticalfacilities #datacenterconsulting #datacenterengineering #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenteroperator #datacenterpower #datacenters #datacentersales #datacentersimulation #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #infrastructure #missioncritical #mult-tenantdatacenter #telecommunications

In episode 156 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls, about how cooling as a service and behind-the-meter power help data center developers accelerate ROI, reduce risk, and move faster in a world of soaring rack densities and Gen AI workloads 

🚀 You’ll hear real-world stories (including a bitcoin miner adding 50MW of Gen AI on top of 100MW of mining), learn how performance-based contracts with guaranteed KPIs and financial penalties actually work, and see why COOs, CFOs, and financially minded leaders are often the best champions for these projects 

💼 Martin also shares practical advice on building trust with enterprise buyers, using conferences and panels for business development and career growth, and creating paths into the data center ecosystem for both early-career and mid-career professionals looking to pivot into this rapidly growing space 🌐

Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls

1:09 Career Journey to Executive Director of Data Center Infrastructure Services at Johnson Controls

4:45 How Tech Founder Recruited Sophisticated Board Members and Private Equity to Build Toward Exit to Large Publicly-Held Company (Johnson Controls)  

6:47 Helping Data Center Developers Accelerate ROI and Mitigate Risk (Cooling and Behind-the-Meter Power) 

12:33 Ideal Data Center Cooling as a Service Clients (COOs, CFOs, Data Center Designers and Data Center Builders)

16:49 Building Trust and Brand Awareness with Data Center Cooling and Power Decision Makers

22:16 Advice on Entry-Level, Client-Facing Data Center Jobs

28:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

28:38 Mid-Career Pivots in the Data Center Industry 

36:08 Data Center Conferences, Job Hunting, and Talent Poaching 

38:31 Data Center Cooling as a Service (Decades of Infrastructure as a Service at Johnson Controls)

47:12 20 Year Data Center Cooling System in a 12-24 Month Nvidia GPU 1MW Rack Obsolescence Cycle

48:41 The Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls

54:02 Martin Renkis (Connect with on LinkedIn) and Johnson Controls (Follow on LinkedIn and Website)

56:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#1mwrack #behindthemeter #bitcoinmining #cloudservices #colocation #coolingasaservice #criticalfacilities #datacenterapps #datacentercooling #datacenterdevelolpers #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterjobs #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #dcim #digitalinfrastructure #edge #enterprisesales #genai #hyperscale #iaas #infrastructure #johnsoncontrols #liquidcooling #missioncritical #nvidiagpu

In episode 155 of the Data Center Go-to-Market Podcast, you’ll unlock practical strategies for data center growth! 

🚀 Learn how to spot your ideal clients, boost lead generation, and build trust with key decision makers. Discover how to nurture channel partnerships, run impactful educational events, and create a winning go-to-market plan for both local and distributed markets. 

Whether you’re a data center operator, sales leader, or investor, this episode is packed with tips to level up your results and connect with your industry peers. 💡🤝

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:40 Introducing Joshua Feinberg, CEO at DCSMI

3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 58

4:39 How colocation data center providers can drive lead generation

21:08 How to identify data center operations and infrastructure management decision makers

31:48 How to gain edge data center clients in distributed markets

43:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:46 How a colocation and cloud services provider attracts the right channel partners

58:35 How a high-performance data center cabling solutions company improves lead generation

1:12:52 How a data center investment and financial advisory firm attracts tenants

1:24:04 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:25:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cabling #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenteroperations #datacenters #datacentersales #datacentersolutions #datacentertenant #dcsmi #dcim #digitalinfrastructure #edge #edgecomputing #hyperscale #infrastructuremanagement #missioncritical

In episode 154 of the Data Center Go-to-Market Podcast, you’ll Unlock the latest insights on data center education and workforce trends with this engaging podcast episode! 

🎙️ Discover how universities and industry leaders are shaping new opportunities for students and professionals, learn about the challenges and solutions in bridging talent gaps, and get tips for advancing your career in digital infrastructure. 

💡 Hear inspiring stories about the push for diversity, industry-academia partnerships, and the evolution of skills needed to succeed in this thriving field. 

🌍 Whether you're an aspiring expert or a seasoned veteran, you'll pick up valuable lessons for your data center journey!

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:12 Introducing Dr. Umaima Haider, Senior Lecturer - Computer Science & Digital Technologies at University of East London

1:40 Career Journey to College Professor of Computer Science and Digital Technologies

4:45 The State of Data Center Education and Degree Programs at UK Universities

9:36 Comparing Cybersecurity College Course Availability vs. Data Center College Course Availability

11:22 Major AWS Outage Due to DNS Configuration (And UK Public Sector Impact)

14:10 Positioning Colocation Data Centers vs. Public Cloud (And AWS Cloud Foundations Certification)

15:39 Entry-Level Data Center Career Advice for Teens and College Students (Ambassador to Secondary Schools: Age 12-16)

20:08 Mainstream Media and Community Pushback Against UK Data Center Industry Growth

22:54 How Early Does Data Center Career Recruiting Need to Start?

26:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

27:27 Microsoft Introduction to Datacenter - Training and ICT Curriculum

30:04 Mid-Career Advice for Data Center Professionals

34:43 Universities Providing Data Center Continuing Education Programs/Certificates

37:18 Role of Data Center Industry Partners for Tours and Career Internships

40:36 Biggest Data Center Career, Sustainability, and Talent Retention Challenges

43:01 UK Parliament Microsoft Collaboration on How Data Centers Can Power Regional Growth

45:42 Multidisciplinary Data Center Education: Computer Science, Engineering, and Finance

47:58 The Future of a College Professor Teaching About Data Center Digital Infrastructure

50:47 Dr. Umaima Haider (Connect with on LinkedIn) and University of East London (Follow on LinkedIn and Website)

52:07 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #awscloudfoundations #cloudcomputing #cloudservices #colocation #computerscience #criticalfacilities #datacenter #datacentercareers #datacenterdegrees #datacentereducation #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenterpartners #datacenterrecruiter #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacentertalent #datacentertraining #datacentercertifications #dcsmi #digitalinfrastructure #edge #engineering #hyperscale #ict #microsoft #missioncritical #publiccloud #uel #ukparliament #umaimahaider

In episode 153 of the Data Center Go-to-Market Podcast, you’ll unlock expert tips on data center sales and marketing success! 

🚀 Learn how to research buyer personas, reach new customers, create impactful lead generation systems, and craft evergreen content that resonates with your audience. 

Discover powerful approaches for building trust, accelerating modular data center sales, and engaging key investors. 

Gain actionable strategies for standing out as a trusted advisor in the ever-evolving digital infrastructure space. 🌐📈

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:22 Introducing Joshua Feinberg, CEO at DCSMI

3:08 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 57

5:23 How a data center infrastructure business development leader can find time to contact new customers

20:00 How a data center facilities, technology, and infrastructure consulting firm identifies leads

32:03 How a data center analytics provider develops fresh content

40:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

42:27 How to accelerate modular data center sales cycles with scalable solutions

55:37 How to close sales for advanced data center simulations and immersive experiences

1:07:06 How oil and gas companies raise capital for data center development projects

1:19:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:20:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenteranalytics #datacenterdevelopment #datacenterenergy #datacenterfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenterpower #datacenters #datacentersales #datacentersimulations #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #modulardatacenter #oilandgas

In episode 152 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data centers with Tim Heidel, CEO of VEIR , as he shares how the industry is responding to unprecedented growth, scaling up power solutions, and fostering innovation 

🚀🔌. Learn how new materials, resilient infrastructure, and creative partnerships are shaping next-gen facilities, plus get practical career advice for both aspiring professionals and seasoned experts. 

Hear what it takes to succeed in a fast-evolving, high-impact space, and discover big commercial opportunities on the horizon!

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:16 Introducing Tim Heidel, CEO & Founder at VEIR

1:36 Career Journey to Building Superconducting Power Solutions for Data Centers and Transmission Lines

4:30 Data Center Developers and Transmission Problems Blocking Quick Grid Connections (Last Mile Transmission)

6:16 Tim Heidel’s Energy Career: MIT Future of Electric Grid and ARPA-E Department of Energy  

8:47 Advice on Entry-Level Data Center Career Opportunities

11:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

11:40 Systems Engineering with Data Center Energy Infrastructure Reliability and Safety

14:58 Mid-Career Pivots for Data Center Energy Professionals

17:28 More Engineers in Data Center Partnership Development Roles (Power, Data, Cooling)

20:29 Biggest Data Center Power Density Oversights with Pace of Change and Different Contexts

23:13 The Future of Building a Rapidly Evolving Superconducting Power Startup

24:52 Tim Heidel (Connect with on LinkedIn) and VEIR (Follow on LinkedIn and Website)

25:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#arpae #cloudservices #colocation #criticalfacilities #datacareercareers #datacenter #datacenterdevelopers #datacenterenergy #datacenterengineer #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenterpartnership #datacenterpower #datacentersales #datacentersolutions #datacenters #dcsmi #departmentofenergy #digitalinfrastructure #edge #energy #futureofelectricgrid #grid #hyperscale #infrastructure #missioncritical #powerdensity #powerstartup #powertransmission #superconducting #superconductingpower #veir

In episode 151 of the Data Center Go-to-Market Podcast, you’ll unlock powerful insights for the data center industry in this episode! 🏢

💡 Learn how to stand out in a crowded market, create high-impact sales and marketing strategies, and connect with key decision makers. 

Discover which client profiles to target, how to build trust, and when to use in-person or online educational events. 

See how leaders are embracing channel partnerships, preparing for the future, and finding creative ways to compete with big cloud providers. 

Whether you’re a data center operator, consultant, or IT service provider, this episode is packed with strategies to help you and your team grow and succeed! 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:31 Introducing Joshua Feinberg, CEO at DCSMI

3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 56

4:51 How colocation data centers stand out in the market

21:15 How a data center design, construction, and consulting firm grows its sales pipeline

39:18 How colocation, network services, and managed IT providers prepare for the future of data centers

53:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

54:43 How hyperscale data centers streamline the sales cycle for deals

1:09:24 How colocation, managed IT, and connectivity solutions companies compete with AWS, Azure, and Google

1:21:27 How data center A/MEP infrastructure firms attract engineering and design clients

1:33:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:34:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #connectivity #criticalfacilities #datacenterconstruction #datacenterconsulting #datacenterdesign #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscalesales #managedit #missioncritical #networkservices

In episode 150 of the Data Center Go-to-Market Podcast, you’ll unlock insights from the data center industry as Brandon Smith, VP of Global Sales and Product at ZincFive, shares his journey from hands-on engineering to leading strategy and sales. 

🏭 Learn how energy trends, AI innovations, and Nvidia’s market leadership are shaping today’s most critical infrastructures. 

🤝 Gain tips for breaking into the industry, building trust, and understanding regional differences in adoption and sustainability. 

🌍 Packed with real-world advice, this episode is a must-watch for anyone eager to stay ahead in the fast-paced world of data centers!

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:27 Introducing Brandon Smith, VP Global Sales & Product at ZincFive

0:51 Career Journey to Leading Sales and Product for Data Center Nickel-Zinc Battery and Critical Power Solutions

4:02 Traditional UPS Applications for Data Center Battery Backup 

5:31 Growth Acceleration Driven by AI, NVIDIA, and AMD (Especially NVIDIA Product Marketing and Ecosystem Roadmap)

11:04 Insights for Entry-Level, Client-Facing Data Center Career Opportunities

13:55 Data Center Power and Energy Sales Becoming More Technical (Consultant Salesperson)

17:13 ZincFive Aligned Product Management, Sales, and Marketing (Reporting Structure)

19:44 Impact of Self-Service ChatGPT Research on ZincFive’s Sales Team

21:41 Risk Averse Data Center Industry (And Vendor Transparency)

24:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

24:59 ZincFive Data Center Energy Storage and Risk Averse Clients

26:58 Early Buyer’s Journey Role with ZincFive Technical Sales and Product Management 

29:01 Learning About Data Center Energy Storage

31:19 Mid-Career Pivots for Data Center Sales and Product Professionals

33:36 Comparing Data Center Operator vs. End User Enterprise Product Adoption of ZincFive Data Center Energy Storage

36:01 Global Differences in ZincFive Battery Storage Product Adoption: Asia, Europe, U.S Markets

38:14 Global Migration of Data Center Infrastructure Talent (Response to Talent Shortages)

41:12 Global Data Center Specs Starting in U.S. with Hyperscalers and Channel Partner Networks

45:08 Globalizing Data Center Sales Plans (U.S. vs. European Union)

47:45 The Future of Leading Global Sales and Product in Data Center Battery Storage

51:53 Brandon Smith (Connect with on LinkedIn) and ZincFive (Follow on LinkedIn and Website)

54:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #aileadership #amd #batterystorage #channelpartner #cloudservices #colocation #criticalfacilities #criticalpower #datacenter #datacenterbattery #datacenterbatterybackup #datacenterbatterystorage #datacentercareers #datacenterenduser #datacenterenergy #datacenterenergystorage #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenteroperator #datacenterpower #datacenterproductmanagement #datacenters #datacentersales #datacentersmi #datacentersolutions #datacenterspecs #datacentertalent #datacenterups #dcsmi #digitalinfrastructure #edge #energyinnovation #energystorage #hyperscale #hyperscalers #missioncritical #nickelzinc #nickelzincbattery #nvidia #nvidiaecosystem #nvidiaecosystemroadmap #nvidiaproductmarketing #salesstrategy #sustainability #zincfive #zincfivebatterystorage

In episode 149 of the Data Center Go-to-Market Podcast, you’ll unlock smart strategies to boost your impact in the data center industry! 

🚀 In this episode, Joshua Feinberg shares how to pinpoint client pain points, craft compelling webinars, personalize your marketing, and grow your brand as a trusted advisor. 

Learn to master segmentation, build stronger client relationships, and set your business apart in today’s fast-moving data center ecosystem. 💡🏆

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:24 Introducing Joshua Feinberg, CEO at DCSMI

2:54 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 55

4:07 How a high-speed internet and connectivity provider addresses changing marketing and sales strategy

24:09 How a data center energy, cooling, and infrastructure firm aligns content and value for ideal clients' needs

42:15 How a data center conference events company attracts the right clients

1:03:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

1:04:52 How a data center infrastructure, support, and optimization company improves its name recognition

1:18:07 How wholesale data center providers can differentiate

1:33:35 How to create a unique hyperscale data center market position

1:44:33 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:45:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #connectivity #connectivityprovider #criticalfacilities #datacenterconference #datacentercooling #datacenterenergy #datacenterevents #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscaledatacenter #missioncritical #wholesaledatacenter

In episode 148 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data center careers and AI innovation with industry thought leaders as they share valuable strategies for adapting to change, enhancing skills, and fostering growth in an ever-evolving landscape. 

Learn how collaboration, context engineering, and creative use of AI tools can empower your journey; whether you’re just starting out or seeking to reinvent your career. 

Get insider tips on breaking down silos, preparing your data for AI success, and navigating the opportunities in data centers and cloud solutions. 

Don’t miss this engaging conversation packed with real-world stories and actionable advice! 🚀🤝💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:19 Introducing Santosh Kaveti, CEO & Founder and Jim Spignardo, Director of Cloud and AI at ProArch

1:43 Career Journeys to Cloud and AI Leadership Roles for Microsoft Solutions Partner 

7:03 Entry-Level Career Advice for Client-Facing AI and Digital Infrastructure Jobs

16:24 Mid-Career Pivots for Client-Facing IT Infrastructure Professionals and Continuous Learning

23:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

23:46 IT Buyers Now Demanding Much More Technically-Savvy IT Sales/Success Teams (AEs/SDRs/AMs)

30:06 Biggest Cloud and AI Problems That ProArch Addresses

35:24 Biggest Problems with IT Infrastructure, AI, Data, and Security When Solving for Business Objectives

40:11 Favorite Microsoft Solutions Partner Productivity Tools: M365 Copilot Agents, Azure Migrate, Cloudockit 

44:44 The Future of Cloud and AI Leadership as a Microsoft Solutions Partner (Agentic Automation)

51:08 Santosh Kaveti and Jim Spignardo (Connect with on LinkedIn) and ProArch (Follow on LinkedIn and Website)

53:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #aicareers #azuremigrate #cloud #cloudcareers #cloudockit #cloudservices #colocation #copilotagents #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentercareers #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #futureofai #futureofcloud #hyperscale #itinfrastructure #itsales #microsoft #microsoftsolutionspartner #missioncritical #techsales

In episode 147 of the Data Center Go-to-Market Podcast, you’ll unlock proven strategies for growing your data center business! 

🚀 In this episode, discover how to pinpoint decision makers, craft the ideal client profile, and create action-driven account lists. 

Learn to connect with the right buyer personas, build educational content that attracts your perfect audience, and choose the smartest approaches to boost awareness and engagement. 

Get practical tips on building trust, relationships, and accelerating funding by positioning yourself as the go-to expert in your field. 💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:50 Introducing Joshua Feinberg, CEO at DCSMI

1:22 Q&A from Data Center Sales Has Changed: Is Your Team Living In The Past?

2:39 How to penetrate new data center accounts and find new clients

12:00 How to create new data center awareness and services in specific geographic areas

19:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

20:01 How a data center operator in the U.S. and Europe partners with African data center colocation providers

25:44 How to get funding for our data center initiatives with decision makers

29:39 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

30:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #colocationdatacenter #criticalfacilities #datacentergtm #datacenterindustry #datacenteroperator #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

In episode 146 of the Data Center Go-to-Market Podcast, you’ll unlock the future of energy and compute in the data center industry! 

🚀 In this episode, you’ll meet industry leaders as they share how AI is shaping data center power needs, why flexible energy solutions are on the rise, and what it takes to bring trust and simplicity to a complex marketplace. 

Gain practical tips for navigating emerging trends, adopting modular solutions, and understanding the evolving language of this fast-paced space. 

Whether you’re a developer, energy supplier, or innovator, you’ll walk away inspired and ready to connect the dots in the new digital era. ⚡🏗️🧠

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:58 Introducing Sean McKay and Christian Bonilla, Co-CEOs at DMARK Energy Solutions

1:24 The Career Journey to Building a Power Sourcing Platform for Data Center Energy 

4:44 Understanding the Data Center Energy Ecosystem and Marketplace Inefficiencies

6:13 Bitcoin Mining vs. AI Data Centers’ Power Consumption

8:25 Marketplaces Challenges in Data Center Ecosystem Coming for Power and Energy

11:20 Find, Trust, and Transact Marketplace Platform in Data Center Power and Energy

12:24 Standardizing Data Center Energy Procurement Nomenclature 

18:24 Simplifying Data Center Energy and Power Sourcing as a Marketplace Platform

27:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

27:57 Data Centers and Grid Power | A Lot More Variations and Complexities Complicate Energy Projects

30:55 Segmenting Data Center Power Sourcing (Comparing Buy Side vs. Sell Side)

38:10 Data Center Industry Resistance to Standardization, Transparency, and Change

43:23 The Future of Building a Data Center Power Sourcing Marketplace

48:28 Complex Data Center Supply Chain Challenges and New Talent Entering the Industry

50:31 Sean McKay and Christian Bonilla (Connect with on LinkedIn) and DMARK Energy Solutions (Follow on LinkedIn and Website)

51:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #ai #cloudservices #colocation #criticalfacilities #datacenter #datacareers #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermarketplace #datacenterplatform #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersupplychain #dcsmi #digitalinfrastructure #edge #energy #energybuyers #energydrivers #energymarketplace #energyplatform #energyprocurement #energysellers #energysourcing #grid #gridpower #hyperscale #infrastructure #marketplace #missioncritical #powerbuyers #powerenergy #powermaketplace #powersellers #powersourcing

In episode 145 of the Data Center Go-to-Market Podcast, you’ll unlock powerful growth strategies for your data center business in this week’s podcast episode! 

🚀 Discover how to attract ideal clients, build strong sales pipelines, and stand out in competitive markets; whether you’re focused on colocation, modular, or edge data centers. 

Learn proven ways to create educational events, develop persona-driven marketing, generate genuine leads, and align sustainability with your go-to-market game plan.

Empower your team to become trusted advisors and see your data center thrive! 🌐💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:46 Introducing Joshua Feinberg, CEO at DCSMI

2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 54

4:09 How to build a strong colocation data center sales pipeline

19:52 How modular data center providers can stand out in a niche market

29:43 How edge data centers differentiate in a crowded local market

36:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

38:00 How a hyperscale data center solutions operator generates genuine leads

52:44 How a data center racks and enclosures provider can use learning to improve sales and marketing

1:02:41 How a data center sustainability marketer can get leadership buy-in

1:15:06 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:15:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #colocationdatacenter #colocationsales #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenterracks #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #edgemarketing #hyperscale #hyperscaledatacenter #missioncritical #modulardatacenter #sustainability

In episode 144 of the Data Center Go-to-Market Podcast, you’ll  unlock the future of data centers with this engaging episode! 

🚀 Matt Caldwell, Director of AI and Cloud Data Centers at Hyper Solutions, shares how AI is revolutionizing the industry, explains the real-world career paths—from engineering to sales and marketing—and highlights today’s biggest industry opportunities and challenges, including power, sustainability, and modular building. 

🌐💡 If you’re curious about building a successful data center career or want to understand the latest trends, this episode packs actionable insights and inspiration grounded in real experience. Don’t miss expert advice on networking, innovation, and staying ahead in this booming field! 🤝⚡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:34 Introducing Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions

1:01 Career Journey: From Selling APC Battery Backups to Selling to AI/Cloud Data Center Facilities Managers

6:04 Advice on Entry-Level Data Center Sales Jobs/Careers

14:58 Mid-Career Pivots for Data Center, Mission Critical Professionals

18:07 Navigating the Data Center Ecosystem Business Development: Purpose Built, Data Center Operators, Enterprise Cloud

21:59 Data Center Sustainability, Net Zero vs. Growth Goals (Heat Reuse)

26:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:59 Modular Data Center Construction vs. Modular Data Centers

29:19 Biggest Data Center Power, Labor, and Supply Chain Industry Challenges

31:24 How Hyper Solutions Address Data Center Supply Chain Challenges with Underutilized Electrical Manufacturing Capacity

36:48 Favorite Data Center Sales and Application Engineering Productivity Software | Contextualizing Hyper Solutions vs. Big OEMs

41:33 Impact of AI on Call Centers and Account Management

44:36 The Future of Data Center Sales, Business Development, and Account Executives

51:51 Matt Caldwell (Connect with on LinkedIn) and Hyper Solutions (Follow on LinkedIn and Website)

52:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #ai #applicationengineering #cloud #clouddatacenter #cloudservices #colocation #criticalfacilities #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacenterjobs #datacenteroperators #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersupplychain #dcsmi #digitalinfrastructure #edge #electricalmanufacturing #heatreuse #hyperscale #infrastructure #missioncritical #modularconstruction #purposebuilt #sustainability

In episode 143 of the Data Center Go-to-Market Podcast, you’ll unlock powerful strategies for accelerating sales, improving client engagement, and building lasting partnerships in the data center ecosystem! 

🚀 In this Data Center Go-to-Market Podcast episode, discover how to craft high-impact educational events, attract the right partners, nurture a healthy sales pipeline, and position your brand as a trusted advisor. 

Learn actionable approaches to creating awareness, optimizing resources, and addressing the evolving needs of today’s buyers. 

Whether you’re focused on AI data centers, efficiency consulting, or performance optimization, you’ll walk away with practical tips and inspiration to advance your business and career. 🌟

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:07  Introducing Joshua Feinberg, CEO at DCSMI

3:55 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 53

5:50 How a colocation and cloud solutions business attracts the right VARs and MSPs

21:40 How a data center energy consultancy can market and sell hybrid infrastructure for AI data centers

35:29 How a global colocation and scalable infrastructure provider improves timing to close more sales

47:43 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

48:48 How a data center efficiency and strategy consultancy can create awareness for AI clients

1:00:18 How wholesale data center providers can maintain a healthy sales pipeline

1:17:53 How a data center performance optimization firm engages prospects and increases sales

1:30:40 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:31:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #aienergy #cloud #cloudsolutions #colocation #datacenterconsulting #datacenterenergy #datacenterefficiency #datacentergtm #datacenterinfrastructure #datacenterperformance #datacenters #dcsmi #digitalinfrastructure #hybridinfrastructure #itinfrastructure #manageditservices #managedservices #msp #var #wholesaledatacenter

In episode 142 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg as he welcomes Joe Wells, co-founder of Data Center Reviews, for an engaging discussion on the latest trends and career opportunities in the data center industry. 

📊✨ In this episode, you’ll get practical tips on handling billing issues, building lasting client trust, and excelling in fast-changing roles. 

Learn what skills are most in-demand, how to navigate compliance challenges, and the keys to outstanding customer service and leadership. 

Perfect for professionals at any stage seeking fresh guidance and inspiration! 🚀

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:06 Introducing Joe Wells, Senior Sales Consultant at Winsor Consulting Group and Co-Founder at Data Center Reviews

2:18 Advice on Entry-Level Data Center Sales Jobs and Career Opportunities (and Beyond Sales)

11:22 Data Center Sales Development Rep (SDR) Challenges and Pathways to Other Jobs

14:15 Phoenix Data Center with Server Lifting Equipment and Injured Employee

15:38 Lateral Data Center Sales Career Moves

18:20 Data Center Sales Professionalism and Working with Prospects That Aren’t Open to Your Insights

21:53 CTO Needs 400kW of Data Center Power and Liquid Cooling in Northern California in 60 Days

25:88 CTO Trust Given and Trust Taken Away

28:00 Biggest Colocation Data Center Mistakes That End Users and Sales Teams Make 

33:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

34:10 Westin Carrier Hotel and Seattle Telecommunications Sales Culture Among Peers/Competitors

45:05 The Future of the Data Center Industry From a 30+ Year Sales Veteran

51:30 Jim Buie, John Scarry, Ark Data Centers, ValorC3, Avant, Telarus, QTS, and TRG Data Centers Self-Brokering

57:52 Data Center Sales Advice: Tell the Truth About Pricing and Sales Timing

59:50 Joe Wells (Connect with on LinkedIn), Winsor Consulting, and Data Center Reviews (Follow on LinkedIn and Website)

1:02:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#400kw #carrierhotel #cloud #cloudservices #colocation #criticalfacilities #cto #datacentercareers #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenterpower #datacenterpodcast #datacenterpricing #datacenterreviews #datacenters #datacentersales #datacentersdr #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #joewells #liquidcooling #missioncritical #telecommunications #winsorconsultinggroup

Curious about how to supercharge your datacenter sales and marketing strategy?

🚀 In episode 141 of the Data Center Go-to-Market Podcast, you’ll learn how to build trust and connect with modern buyers, create compelling educational video and event content, shape opportunities through buyer personas, and master lead generation in energy efficiency, cooling, and colocation services. 

🌍 Find out how to develop a winning sales pipeline for hyperscale datacenters, sharpen team expertise, and deliver expert consulting for clients looking for the best colocation partners. 

Get actionable tips to stand out and grow in the datacenter ecosystem! 💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:06 Introducing Joshua Feinberg, CEO at DCSMI

3:07 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 52

4:50 How a data center energy efficiency and cooling provider generates more leads with video content

18:22 How a colocation services and data center infrastructure business finds new opportunities

31:34 How a data center liquid cooling provider can get customers to consider their cooling solutions

40:29 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

41:34 How to develop a hyperscale data center sales pipeline

55:44 How data storage optimization firms become experts on data center scalability, security, and compliance

1:07:28 How a data center design, consulting, and project management firm helps clients find the best colocation provider

1:16:39 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:18:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

Ep. 48 Jon Summers, Research Leader at RISE Research Institutes of Sweden | Data Center Go-to-Market Podcast

https://youtu.be/01zhOVY6bOM

#datacenter #datacenterconsulting #datacenterenergy #datacenterenergyefficiency #datacentercooling #datacenterdesign #datacenterefficiency #datacentergtm #datacenterinfastructure #datacenterliquidcooling #datacenterprojectmanagement #datacenters #datacenterscalability #datacenterstorage #datastorage #datastorageoptimization #dcsmi #digitalinfrastructure #hyperscale #hyperscaledatacenter #hyperscalesales #liquidcooling

In episode 140 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of global data center deployments in this engaging podcast episode! 

🌍📦 Discover how to proactively address compliance hurdles, manage international supply chains, and avoid the costly consequences of shipment delays. 

Learn from real-world stories about coordinating with C-suite leaders, building strong business relationships, and adapting to rapid industry changes like AI and cross-border regulations. 

Whether you’re a seasoned professional or exploring new career opportunities, you’ll gain actionable insights and expert tips to power your success in the data center space! 🚀🤝

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:58 Introducing Noa Sussman, Director of Global Solutions at TecEx

1:28 Career Journey to Data Center Importer of Record (IOR) and Turnkey Export Compliance

5:39 Data Center Hardware Compliance When Importing Into Foreign Countries

9:14 Equipment Importing Challenges With Data Center Operators, End Clients, and Enterprise Data Centers 

12:14 Data Center Go-to-Market Plans Blocked By Expensive, Unforeseen Customs Challenges 

15:08 Hardware Import Headaches with CTOs and CFOs of Data Center Tenants, Resellers/MSPs, 

and End Clients

18:59 Entry-Level Data Center Career Advice

30:49 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

31:27 Mid-Career Pivots for Data Center Professionals

34:23 TecEx Working with Data Center Decision Makers at Hardware OEMs, Enterprise End Users, and Reseller Channel

37:56 Internal Stakeholders: Logistics and Shipping Managers, Executive Sponsors (CTOs, Procurement Officers)

39:32 Importance of Importer of Record (IOR) Early Involvement: Risk Management vs. Damage Control

43:15 When Building Out a Data Center, Who Pays Hardware Import Government Fines and Tariffs? (Resellers Sales vs. End Users)

47:22 Data Center Hardware Channel Reseller Sales Leaders’ Massive Global Deployment Sales Losses on Arrogance and Ignorance

49:54 Competitive Differentiator for Data Center Hardware Resellers Selling Cross-Border

51:26 Selling Data Center Hardware to Centralized Procurement Opportunities for Global Locations

55:07 The Future of Data Center Compliance When Importing Hardware and Equipment

58:19 Favorite Software for Leading Global Solutions at TecEx - Turnkey Export Compliance

1:03:44 Noa Sussman (Connect with on LinkedIn) and TecEx (Follow on LinkedIn and Website)

1:07:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloudservices #colocation #compliance #criticalfacilities #datacentercompliance #datacenterequipment #datacentergtm #datacenterhardware #datacenterindustry #datacenterlogistics #datacentermarketing #datacenterreseller #datacenters #datacentersales #datacentersolutions #datacentersupplychain #datacentervat #dcsmi #digitalinfrastructure #edge #globalbusiness #globadeployment #globaldatacenter #hardwareimports #hyperscale #importerofrecord #ior #missioncritical #noasussman #riskmanagement #supplychain #tecex

🏢 In episode 139 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of successful data center and IT services marketing in this power-packed podcast episode! 

Joshua Feinberg breaks down the critical strategies for finding qualified prospects, building robust sales pipelines, and transforming your team from vendors to trusted experts. 

🚀 Learn how to navigate the self-driven buyer's journey, create compelling educational content, and position your business as the go-to resource in digital infrastructure. 

Whether you're in colocation, edge computing, energy efficiency, or managed services, this episode provides actionable insights to revolutionize your go-to-market approach and attract high-value clients. 

💡 Perfect for sales professionals, marketers, and business leaders looking to stand out in a competitive landscape.

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:31 Introducing Joshua Feinberg, CEO at DCSMI

3:31 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 51

5:35 How a colocation, cloud services, and managed IT solutions provider finds qualified prospects

20:46 How a data center energy sustainability consultancy can lessen the need for repeat prospecting calls 

33:28 How edge data centers can keep the pipeline full in distributed locations

41:02 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

41:56 How to grow a high-availability colocation data center business

50:30 How to build a robust modular data center sales pipeline

1:01:13 How does an energy-efficient data center solutions company generate inbound opportunities

1:14:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:25:29 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#CloudServices #Colocation #DataCenterSales #DataCenterPodcast #datacentergtm #dcsmi #digitalinfrastructure #EdgeDataCenters #EnergyEfficient #EnergySustainability #HighAvailability #JoshuaFeinberg #ManagedIT #ModularDataCenter

🏢 In episode 138 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center site selection with Jake Anderson from PVcase! 

In this eye-opening podcast episode, learn how innovative software is transforming the complex world of grid interconnection and land analysis. 🌐⚡ Jake shares his remarkable journey from finance to founding a cutting-edge startup, revealing insider strategies for identifying prime data center locations, understanding grid capacity, and leveraging AI to streamline infrastructure development. 

Whether you're an aspiring entrepreneur, energy professional, or data center enthusiast, this conversation offers invaluable insights into solving real-world challenges in site selection and power grid modeling. 🖥️🔍

Get ready to revolutionize your approach to data center development and discover the power of smart, data-driven decision-making! 💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:21 Introducing Jake Anderson, Head of Business at PVcase

1:50 Career Journey to Sustainable Energy SaaS Founder (Site Selection, Grid, Finding Land for Energy Projects)

5:09 Building a Site Selection Software Company (Replacing Driving Around and Tracing Power Lines)

7:36 Pivot Into Data Center Site Selection Software from Solar Site Selection Projects (Land and Grid)

10:41 PVcase’s Hyperscaler Development Pipeline and Energy Feasibility/Utility Interconnection Site Selection Software Use Cases

14:11 Entry-Level Data Center Career Advice (Software Founder-Centric)

23:11 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

23:48 Resetting Mid-Career Data Center Professionals 

26:00 Biggest Data Center Site Selection Mistakes -- Even Among Energy Grid Professionals (Power Flow Studies)

30:42 PVcase Use of AI, Agentic AI for Internal Operations and Energy SaaS Product Roadmap

35:09 Favorite Apps for Growing an Energy Software Business (Data Center Site Selection-Centric)

38:44 PVcase Go-to-Market Team: Commercial, Client, Product, and Engineering

44:44 The Future of Leading Business for PVcase in Data Center Site Selection Software

46:50 Jake Anderson (Connect with on LinkedIn) and PVcase (Follow on LinkedIn and Website)

48:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinbusiness #cloudservices #colocation #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energyfeasability #energyinnovation #energytech #gridmodeling #hyperscale #infrastructuredevelopment #missioncritical #siteplanning #siteselection #startupsuccess

🏢 In Ep. 137 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast, you’ll unlock the secrets of success in the data center ecosystem!

In this power-packed podcast episode, Joshua Feinberg breaks down critical strategies for competing against cloud giants, connecting with key decision makers, and building trust in digital infrastructure markets. 

🚀 Learn how to target the right prospects, create world-class educational content, develop channel partner programs, and position your company as an industry thought leader.

Whether you're in colocation, telecommunications, equipment recycling, or construction, this episode provides actionable insights to transform your go-to-market approach and accelerate business growth. 

💡 Discover the art of winning in today's self-guided buyer's journey and stay ahead of the competition!

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Joshua Feinberg, CEO at DCSMI

2:58 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 50

5:04 How a data center colocation provider competes against Amazon Web Services

20:40 How a data center infrastructure optimization consultancy can connect with the right decision-maker

36:39 How a data center decommissioning and equipment recycler improves market price research

46:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

47:53 How a DCIM solutions business competes against big IT distributors

1:00:14 How a data center telecommunications marketing team can target the right people

1:19:57 How a precast concrete manufacturer keeps up with fast data center segment growth

1:35:09 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:36:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aws #channelpartners #cloudcomputing #colocation #datacenter #datacenterconsulting #datacenterconstruction #datacenterdecommissioning #datacenterequipment #datacentergrowth #datacenterinfrastructure #datacentermarketing #datacenterrecycling #datacenters #datacentersales #datacentertelecommunications #datacentergtm #dcsmi #dcim #decommissioning #digitalinfrastructure #itinfrastructure #telecommunications

🖥️ In episode 136 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Steve Carlini, VP of Innovation at Schneider Electric, as they unpack the explosive world of data centers and AI! 🚀

This episode reveals the behind-the-scenes transformation of computing infrastructure, from humble computer rooms to massive AI-powered facilities. Learn how power and cooling systems are driving innovation, why Nvidia is reshaping the industry, and gain insider perspectives on career growth in high-performance computing.

Steve shares candid insights about navigating career paths, the critical challenges of designing ultra-dense data centers, and the global race for AI supremacy. Whether you're a tech professional, investor, or curious about the future of computing, this conversation offers a compelling roadmap of where data centers are heading. 🌐💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:51 Introducing Steve Carlini, VP of Innovation and Data Center at Schneider Electric

1:26 Career Journey to Data Center and AI Innovation and Advocacy (via Toshiba’s UPS and Then APC)

8:37 Advice on Entry-Level Data Center Career Opportunities (Client-Facing Jobs)

13:07 Open AI and Nvidia Impact on Data Center Industry Growth

17:57 Advice for Mid-Career Data Center Professionals (Client-Facing Jobs)

23:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

23:40 Is There a Data Center Industry Thought Leader Career Path?

26:07 Nvidia Accelerating Data Center Industry Pace of Change

28:20 Schneider Electric, APC, Dell, and Nvidia Channel Partner Ecosystem Mastery

31:09 The Future of Leading Innovation and Data Center AI Adoption for Schneider Electric

32:58 Schneider Electric Prefabricated Modules for 132 KW/Rack IT Rooms

35:28 The Future of the Data Center-Centric VP of Innovation Role with Financial Analysts and Investor Relations (IR)

37:12 Autonomous Agentic AI Needs Much More Compute Capacity ⇒ Driving Data Center Construction

38:27 Data Center Talent Shortages and the AI Race Between Countries and Companies

40:35 AI in Centralized Training Clusters or AI at the Edge

42:15 Favorite Apps and Software for Leading Innovation and Data Center, AI Advocacy

46:17 Steve Carlini (Connect with on LinkedIn) and Schneider Electric (Follow on LinkedIn and Website)

47:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#132kwrack #1gwrack #aiclusters #aicomputing #aiinfrastructure #airace #agenticai #cloudcomputing #cloudservices #colocation #compute #computecapacity #criticalfacilities #datacentercareers #datacenterconstruction #datacentergtm #datacenterindustry #datacenterinnovation #datacenterinvestment #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacenterthoughtleader #dcsmi #digitalinfrastructure #edge #edgeai #enterprisetech #futureoftech #hyperscale #investorrelations #missioncritical #nvidia #openai #prefabricatedmodules #schneiderelectric #stevecarlini #techinnovation

🏢 In episode 135 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center marketing and sales strategies in this power-packed podcast episode!

Join Joshua Feinberg as he reveals game-changing approaches for generating leads, creating budget-friendly solutions, and positioning your company as an industry expert. 

🚀 Learn how to host killer educational events, connect with sales representatives, and transform your go-to-market strategy from commodity selling to trusted advisory.

Whether you're in colocation, edge computing, or IT infrastructure, this episode provides actionable insights to supercharge your business growth and stand out in a competitive landscape. 

💡 Perfect for data center professionals, marketing teams, and sales executives looking to elevate their approach!

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:27 Introducing Joshua Feinberg, CEO at DCSMI

3:42 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 49

5:17 How colocation data center business generates leads in a defined geography on a low budget

26:06 How to create a data center expansion demand response program for modernizing grids for HPC and AI

44:04 How a data center energy storage company can connect with data center reps

54:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

55:42 How modular data centers can provide budget-friendly solutions for clients

1:09:14 How an IT physical infrastructure company improves demand generation

1:26:22 How to address edge data center budget challenges

1:36:43 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:37:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #colocation #datacenterenergy #datacenterexpansion #datacenterevents #datacentergtm #datacentermarketing #datacenters #datacentersales #dcsmi #edge #edgecomputing #edgedatacenter #energystorage #hpc #itinfrastructure #modulardatacenter

🏗️ In episode 134 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and executive recruiter Roxxann Sczepanik as they unpack the secrets of talent acquisition in the data center industry! 🚀

Learn how marketing budgets can revolutionize HR recruitment, discover strategies for attracting young professionals, and understand the real challenges behind hiring in mission-critical construction. Roxxann shares insider insights on building talent pipelines, leveraging AI for efficiency, and creating meaningful connections with candidates.

Whether you're a hiring manager, aspiring professional, or industry leader, this episode offers game-changing perspectives on career development, mentorship, and the future of workforce strategies in digital infrastructure. 🌐💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:23 Introducing Roxxann Sczepanik, Partner at JCP (Joseph Chris Partners)

1:56 Career Journey to Data Center Construction Recruiting

3:17 Military Backgrounds in the U.S. Data Center Industry 

5:25 Data Center Talent Shortages: Myth vs. Reality

6:46 Time to Market in Data Center Recruiting with Hiring Managers and HR

8:32 Lack of HR and Talent Acquisition Innovation in Data Center Construction

9:31 Data Center Talent Consultant vs. Traditional Recruiter Role

11:05 Data Center Construction Labor Costs -- and Streamlining Job Titles and Salaries/Bonuses

12:18 Data Center Career Advice on Entry-Level Jobs (Junior High/Middle School, Not High School)

14:22 Influencing Data Center Career Choices in 4th, 5th Grade at Elementary Schools

18:56 Role of Teachers in Influencing Career Choices (Untapped Opportunities for Data Center Industry)

23:19 Pivoting Mid-Career in the Data Center Construction Industry

25:27 The Role of Data Center Recruiter in VP- and Director-Level Career Mentorship

27:07 Data Center Executive Recruiters as Problem Solvers

28:15 Data Center Internship Programs as Candidate Pipeline for Entry-Level Jobs

30:14 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

30:51 Role of Data Center Employer Marketing in Recruiting A-Player Candidates

34:39 Data Center Executives Overlooking College Professor Recruiting Impact

37:05 Biggest Data Center Construction Challenges

41:39 Data Center Community Stakeholders 

42:51 Personal/Professional Branding and Social Media for Data Center Professionals

45:08 The Future of Data Center Recruiting and Personal Branding

48:22 Where HR and Talent Acquisition Is Headed Next (From Finance to Operations)

51:32 Where HR / Talent Acquisition Lives in the Org Chart (Who It Reports to)

53:07 Favorite Data Center Recruiting Tools/Apps

59:43 Vetting Data Center Construction Hiring Managers (Avoiding Cringe Clients)

1:01:58 Roxxann Sczepanik (Connect with on LinkedIn) and JCP (Joseph Chris Partners) (Follow on LinkedIn and Website)

1:04:02 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinhr #constructionchallenges #constructionjobs #constructionrecruiting #criticalfacilities #datacenter #datacenterbranding #datacenterbuild #datacentercareers #datacenterconstruction #datacenterfinance #datacentergtm #datacenterindustry #datacenterinternships #datacenterjobs #datacenterpodcast #datacenterrecruiting #datacenterstakeholders #datacentertalent #datacenters #dcsmi #digitalinfrastructure #josephchrispartners #missioncritical 

In episode 133 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of go-to-market success in the data center industry! 

🚀🔌 Join Joshua Feinberg as he reveals game-changing strategies for educating clients, building powerful marketing platforms, and generating breakthrough insights across digital infrastructure. 

💡 Learn how to transform your sales approach, understand buyer personas, and create educational content that positions your team as industry experts. 

🏆 Whether you're in colocation, power management, network infrastructure, or cloud solutions, this episode provides actionable tactics to differentiate your company and win more business. Perfect for sales professionals, marketers, and executives looking to elevate their data center game! 💪

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:56 Introducing Joshua Feinberg, CEO at DCSMI

2:42 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:31 How colocation data centers educate clients

21:47 How a data center power, cooling, and infrastructure provider can build a marketing platform

37;20 How an IT infrastructure and cloud solutions provider gets clients to migrate

48:14 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

49:24 How a data center energy management provider creates awareness within data center facilities

1:01:09 How a data center network infrastructure sales specialist can learn and upskill

1:16:37 How a data center power management and monitoring provider generates insights to help sales teams

1:30:13 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:31:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudinfrastructure #colocation #datacooling #datacenterenergy #datacentergtm #datacenterinfrastructure #datacentermonitoring #datacenterpower #datacenters #datacentersales #dcsmi #itinfrastructure #itmarketing #networkengineering #powerinfrastructure

In episode 132 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center real estate with Howie Berry from Avison Young! 🏢🔌

In this eye-opening podcast episode, you'll discover the intricate world of site selection, power infrastructure, and career opportunities in digital infrastructure. Learn how experts evaluate potential data center locations, navigate complex power challenges, and understand the critical skills needed to succeed in this rapidly evolving industry. 🌐💡

Howie shares insider insights on everything from site vetting processes to the impact of AI on real estate, offering a fascinating glimpse into the future of data centers and the professionals who make them happen. Whether you're a career starter, tech enthusiast, or real estate professional, this episode is packed with valuable knowledge! 🚀📊

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:02 Introducing Howie Berry, Principal and Data Center Specialist at Avison Young

1:27 Data Center Real Estate Career Journey

4:59 Iconic Silicon Valley Semiconductor Manufacturing Becomes EdgeCore Data Center

6:25 Career Advice for Entry-Level Data Center Real Estate Sales Jobs

11:40 How to Vet/Select a Data Center Site for Building a Data Center

15:59 Building Data Centers with Bridge Power vs. Utility Grid Power

17:05 How Hyperscale Data Center Developers Win Over Community Stakeholders

21:15 Advice for Established Mid-Career Data Center Professionals in Client-Facing Roles

25:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

25:40 Biggest Data Center Real Estate Challenges: Generators, Small Modular Nuclear, and Hydrogen Fuel Cells

35:01 The Future of Data Center Real Estate 

36:36 Favorite Software Apps for Data Center Real Estate Professionals

41:16 AI Automation in Data Center Real Estate

45:45 Reconfiguring Existing Half-Vacant Data Centers for AI

50:15 Howie Berry (Connect with on LinkedIn) and Avison Young (Follow on LinkedIn and Website)

52:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiindustry #cloudservices #colocation #criticalfacilities #datacareer #datacentergtm #datacenterindustry #datacenterrealestate #datacenters #datacentersales #datacentersolutions #dcsmi #dcre #digitalinfrastructure #edge #futureoftech #hyperscale #industrialrealestate #missioncritical #powerinnovation #techinfrastructure #avisonyoung

In episode 131 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of go-to-market strategies in the data center industry!

In this power-packed podcast episode, Joshua Feinberg breaks down how businesses can transform their approach to sales and marketing across interconnection infrastructure, disaster recovery, wholesale data centers, and venture capital. 🚀 Learn how to identify ideal clients, understand buyer personas, and create educational content that builds trust and positions your team as industry experts. 💡 Discover strategies for navigating the self-driven buyer's journey, finding decision-makers, and standing out in a competitive landscape. Whether you're a startup founder, sales professional, or marketing leader, this episode provides actionable insights to elevate your data center business. 🌐

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:03 Introducing Joshua Feinberg, CEO at DCSMI

2:50 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 47

4:26 How a data center disaster recovery and backup solutions provider improves GTM and sales meetings

22:32 How an interconnection infrastructure firm helps customers envision the opportunity for offsite

31:50 How to sell to global data center clients

33:30 How wholesale data center providers can improve client education

46:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

47:37 How a data center design, engineering, and consulting firm can improve product market penetration

1:02:27 How a modular, prefabricated data center provider can find the correct decision-maker point-of-contact

1:17:56 How a digital infrastructure VC finds data center investment opportunities

1:32:14 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:33:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #datacenters

🖥️ In episode 130 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Josh Heath, president of WipeOS, as they unpack the fascinating world of IT asset disposition (ITAD) and data destruction! 

🔒 This episode reveals insider strategies for managing hardware lifecycles, building trust in service industries, and navigating the complex landscape of data center solutions. 

💡 Learn how small businesses can innovate, the importance of human connections in an AI-driven world, and practical insights for professionals looking to excel in IT services. 

Whether you're an IT professional, entrepreneur, or tech enthusiast, you'll gain valuable perspectives on transforming challenges into opportunities in the ever-evolving data center ecosystem. 🚀

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:05 Introducing Joshua Heath, President at WipeOS

1:26 Career Journey to ITAD, Data Destruction, and Data Center Decommissioning Older Equipment

9:38 Data Center ITAD Challenges with Device Discovery Discrepancies 

13:39 Comparing ITAD and MSP Use Cases vs. Data Center End User USB Solutions

16:20 Entry-Level Data Center Career Advice

21:12 Small Business ITAD Strengths and Opportunities

27:39 MSP Channel Partner Marketing and Trusted Technology Advisors

31:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

32:10 Data Erasure, IT Asset Disposition, Data Security Responsibilities and Certifications

35:48 Mid-Career Data Center IT Job Pivots

39:16 Biggest IT Asset Disposition and MSP Challenges with Differentiation

44:11 Data Erasure Innovation and Product Cycles

50:55 White Label Secure Data Wiping Solutions for ITAD and MSP Companies

54:49 The Future of Leading a Data Erasure and Data Sanitization Software Business 

57:50 The Future of Data Center Podcasting, Thought Leadership, Sales, and Marketing

1:02:46 Favorite Productivity Apps for Leading WipeOS 

1:04:42 Joshua Heath (Connect with on LinkedIn) and WipeOS (Follow on LinkedIn and Website)

1:08:59 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacentermanagement #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentersolutions #datasecurity #dcsmi #digitalinfrastructure #edge #hyperscale #itad #itprofessionals #managedservices #missioncritical #saas #techtrends #wipeos 

🚀  In episode 129 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to supercharging your data center sales and marketing strategy in this power-packed podcast episode! 💡

Join Joshua Feinberg as he reveals game-changing insights for professionals across the data center ecosystem, from colocation and connectivity providers to design engineers and lighting specialists. 🌐 Learn how to generate high-quality leads, position your team as trusted advisors, and navigate the modern buyer's self-driven journey.

Discover proven strategies to:
• Define your ideal client profile
• Create compelling educational content
• Build a brand that attracts top talent
• Adapt to digital transformation trends
• Improve growth rates and customer engagement 📈

Whether you're a sales pro, marketing expert, or business leader, this episode is your roadmap to success in the competitive data center landscape! 🏆

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:58 Introducing Joshua Feinberg, CEO at DCSMI

4:11 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 46

5:53 How a colocation, cloud, and connectivity solutions provider gets leads

24:12 How a data center design, engineering, and project management firm improves its marketing

41:58 How hyperscale data centers communicate their value

52:59 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

54:28 How a data center connectivity provider's sales teams connect with leads at the right team

1:07:54 How a data center lighting company improves marketing and sales to data center facilities

1:18:18 How a data center connectivity and interconnection firm can improve its growth rate

1:26:57 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:27:59 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloud #cloudservices #colocation #datacenter #datacentergtm #datacenterinfrastructure #datacenters #datacentersales #datacentersolutions #datacentertechnology #datacentre #dcsmi #digitalinfrastructure #edge #hpc #hyperscale #iaas #itprovider #managedservices #missioncritical #networkservices #supercomputing #telecommunications

🔋 In episode 128 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Yuval Bachar, CEO of ECL, as they explore the revolutionary world of sustainable data centers! 🌍

In this eye-opening podcast episode, learn how hydrogen-powered infrastructure is transforming the future of computing, with insights into AI-driven management, modular design strategies, and breakthrough energy solutions. 🚀 Discover why traditional data center approaches are becoming obsolete and how innovative companies are solving critical power and scalability challenges for AI and high-performance computing.

Whether you're an engineer, entrepreneur, or tech enthusiast, this conversation reveals the cutting-edge strategies reshaping our digital infrastructure. 💡 Get ready for a deep dive into the next generation of data center innovation!

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:07 Introducing Yuval Bachar, Founder and CEO at ECL

1:26 Career Journey: Microsoft Principal Architect, LinkedIn Head of Data Centers, Meta Network Infrastructure, Cisco Co-Routing, and DEC Alpha

2:56 Why Yuval Bachar Started ECL: Sustainable Data Centers, High-End DC’s for Everyone, and Cooling Solutions

4:51 Large-Scale Fully Sustainable AI Data Centers with Zero Emissions and Zero Water

6:37 Data Center as a Service (Hydrogen Energy Solution Tailored into Data Center Power Architecture)

8:22 Modular Hydrogen-Based Data Centers 1.5-10MW Blocks (Not Modular Data Centers)

9:44 Entry-Level Data Center Career Advice (Supply Chain, Project Management, Program Management, Data Center Operations)

13:53 Mid-Career Pivots/Resets for Data Center Professionals (Startup Lens)

15:41 Biggest Data Center Mistakes with Construction and Hydrogen Fuel Cells/Alternate Energy

18:17 Comparing an ECL Modular, Sustainable, Green Data Center Build vs. Traditional Data Center Builds

21:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

22:13 AI Factories Now, Then Inference, Smart Cities, and EVs

22:48 Data Center Sustainability Teams ⇒ Data Center Planning Teams (Time to Delivery for High Density)

24:24 Edge Applications Balancing Between Hydrogen Generation and the Grid (5-15MW)

25:24 Hydrogen Distribution Systems Needed in the U.S.

26:06 Real Estate Investors (Banks and PE) Driving Hydrogen-Powered Data Center Construction

27:48 ECL Modular Blocks Beautified (Architects Included)

28:59 New Power Architecture with Hydrogen Generation (Eliminating Diesel Generators and UPSs) 

30:31 The Future of Being a CEO for a Modular, Sustainable, Green Data Center Builder

33:34 AI Agent Runs the Data Center (Not People)

35:37 AI Agents: Development Platforms, Procedures, Replacing Traditional Business Functions

39:11 Hydrogen Economy Distribution Network: Agentic AI, Autonomous, IoT

41:40 Yuval Bachar (Connect with on LinkedIn) and ECL (Follow on LinkedIn and Website)

42:44 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aicomputing #aiinfrastructure #alternateenergy #behindthemeter #cleanenergy #cloudservices #colocation #criticalfacilities #datacenterdevelopment #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenterinnovation #datacentermarketing #datacentermodule #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #ecl #edge #edgecomputing #energyefficiency #futureofit #hydrogenpower #missioncritical #modulardatacenter #modulardatacenters #offgrid #renewableenergy #sustainableinfrastructure #sustainabletech #yuvalbachar

🏢 In episode 127 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center go-to-market success in this power-packed podcast episode! 🚀

Joshua Feinberg breaks down critical strategies for data center professionals looking to level up their sales and marketing game. 

Learn how to identify ideal clients, build rock-solid channel partner programs, educate customers on edge data center benefits, and transform your approach from transactional selling to becoming trusted advisors. 

Whether you're a managed service provider, cloud migration specialist, or advanced computing expert, this episode provides actionable insights to help you find and win your perfect clients. 💡🔍

Perfect for sales leaders, marketing professionals, and executives in digital infrastructure who want to accelerate their growth and stand out in a competitive market. 📈

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:14 Introducing Joshua Feinberg, CEO at DCSMI

3:32 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 45

5:05 How a data center design, infrastructure, and efficiency firm markets and sells with limited resources

25:03 How a data center solutions provider can grow its channel partners

40:03 How to educate clients on edge data center latency benefits

50:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

51:13 How a data center network MSP can identify its ideal client profile

58:05 How an enterprise cloud migration and infrastructure optimization firm generates transformation clients

1:05:55 How to find data center customers that need high power density for advanced computing

1:15:29 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:16:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloud #cloudmigration #cloudservices #colocation #datacenter #datacentergtm #datacenterinfrastructure #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #edgecomputing #hpc #hyperscale #iaas #itchannel #itprovider #managedservices #missioncritical #networkservices #supercomputing #telecommunications

🤖 In episode 126 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Armando Viteri, CEO of Neubloc, as they unpack the transformative power of AI in the enterprise landscape! 🚀

Discover how companies are navigating the critical shift to AI-driven operations, exploring the future of work, career adaptation, and strategic challenges in implementing artificial intelligence. 

Learn about the dramatic reduction in sales and marketing roles, the importance of soft skills, and why businesses can't afford to ignore AI transformation.

Gain insights into data center evolution, storage demands, and the global race for AI supremacy - all from a seasoned executive who's been at the forefront of innovation. Whether you're a business leader, tech professional, or curious about the future of work, this episode offers a compelling roadmap for understanding AI's impact. 💡🌐

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:51 Introducing Armando Viteri, President & CEO at Neubloc

1:17 Career Journey to Leading AI Development, Machine Learning, and IoT

2:50 Storage Device Firmware For Approximately Half of the Global Cloud

3:30 Neubloc CTO Dr. Nissim Ozer and AI Fortune 1000 Department Projects

5:23 Generative AI, ChatGPT, Executive-Level AI Education, and Strategic Roadmap Development

6:28 Supplier to Data Center Storage Companies and AI Enterprise Consulting and Implementation

7:06 Entry-Level AI Data Center Jobs / Career Paths

10:43 Where Enterprise Sales and Other Client-Facing Roles Are Headed (AI at the Core)

13:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

14:31 Challenge of AI Adoption Resistance vs. Self-Service Sales Conversational AI

16:42 Data Center Sales Job Reskilling and Workforce Redevelopment

18:05 90% of Inside Data Center Sales, Marketing, and Customer Support Jobs Go Away

20:55 The Future of Leading an AI Software and Data Storage Firmware Development Business

23:11 The Changing Data Center Definition: AI, GPUs, Storage

25:05 Why the Data Center Storage Duopoly Escapes Commoditization

26:57 Armando Viteri (Connect with on LinkedIn) and Neubloc (Follow on LinkedIn and Website)

28:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aistrategy #artificialintelligence #chatgpt #cloudservices #colocation #criticalfacilities #cto #datacareers #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacenterstorage #dcsmi #digitalinfrastructure #edge #enterprisetech #futureofwork #gpu #hardwarefirmware #hyperscale #innovation #machinelearning #missioncritical #storagefirmware

🏢 In episode 125 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of go-to-market strategies in the data center world!

In this power-packed podcast episode, Joshua Feinberg breaks down how mission-critical digital infrastructure providers, cloud services businesses, and modular data center companies can supercharge their sales and marketing approaches. 

🚀 Learn how to identify ideal clients, create targeted account lists, build trust through educational content, and navigate the modern buyer's journey. 

💡 Discover proven techniques for generating qualified leads, understanding client budgets, and positioning your team as trusted advisors in a competitive landscape.

Whether you're a sales professional, marketer, or business leader in digital infrastructure, this episode provides actionable insights to transform your growth strategy and stand out in the industry. 📊

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:50 Introducing Joshua Feinberg, CEO at DCSMI

3:13 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 44

4:36 How a mission-critical digital infrastructure provider improves new customer acquisition

21:45 How Project Stargate changes the data center industry

26:36 How data center colocation and cloud services businesses generate qualified leads

36:29 How a major cloud computing, storage, and analytics provider improves sales and marketing

43:12 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:05 How to align with client hyperscale budgets

50:51 How to market and sell data center cable management systems

1:06:07 How modular data center providers can inform clients of the advantages of modular solutions

1:17:30 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:18:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloud #cloudcomputing #cloudservices #colocation #datacenter #datacentergtm #datacenterinfrastructure #datacenters #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #hpc #hyperscale #iaas #itprovider #managedservices #missioncritical #networkservices #supercomputing #telecommunications

In episode 124 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center recruitment with James Wilkinson, host of the Critical Connect Podcast! 🏗️🎙️

Join us as we explore the fascinating world of talent acquisition in data center construction, uncovering insights on building a successful career, leveraging podcasting for networking, and navigating industry challenges. 🚀 Learn how personal branding, authentic content creation, and strategic relationships can transform your professional journey. 💡

James shares his remarkable story of transitioning from financial services to becoming a specialized recruiter, offering valuable advice for aspiring professionals and industry veterans alike. Discover the power of AI, social media, and continuous learning in today's competitive landscape! 🌐🤝

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:50 Introducing James Wilkinson, Podcast Host at Critical Connect

2:24 Data Center Construction Recruitment Specialist

3:41 Career Path to Data Center Construction Recruiting and Podcaster

8:18 Data Center Podcasting as Insights Gathering and Industry Research

10:11 Data Center Recruitment as Outsourced Data Center Sales and Marketing for Data Center Construction

12:15 Data Center Construction Recruitment: Design, Construction, Site Management, Project Management, and Commissioning

15:29 Data Center Recruiter Funnels/CRM Deal Boards: Hiring Managers and Candidates

17:08 Data Center Recruiters, Go-to-Market, and the Self-Driven Candidate Journey (and Hiring Manager Buyer’s Journey)

21:37 Data Center Recruiter LinkedIn Best Practices

23:47 How Data Center Recruiters Get In Early and Often in the Buyer’s Journey

25:31 Every Data Center Recruiter Needs an Interview-Based Podcast

28:36 How a Data Center Construction Recruiter Opens Doors with Podcasting

32:14 Data Center Podcasting is Not a Business Development (BD) Tool

36:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

37:23 Biggest Data Center Construction Industry Problems with Lack of Available Talent

39:34 Influencing Data Center Career Choices Starting by Age 10 

42:09 Data Center Podcasting and Recruiting Apps, Tools, and Software

45:20 Generative AI Powering Conversational AI and Displacing Traditional Search Engine Results

47:49 Marathoner / Triathlete Data Center Construction Recruiter on Endurance for Content Marketing, Podcasting, and Building Professional Brand

51:27 Data Center Conferences, 5K Races, and Other Industry Social / Charity Runs

54:02 Data Center Podcasting, YouTube, and Content Creators Displacing Traditional Broadcast TV

57:59 Data Center Industry’s Dirty Little Secret: Blocking Professionals from Podcast Guesting

1:00:50 The Future of Data Center Construction Recruitment

1:07:57 James Wilkinson (Connect with on LinkedIn) and Critical Connect (Follow on LinkedIn and Website)

1:10:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinbusiness  #cloudservices #colocation #constructionindustry #criticalfacilities #datacentergtm #datacenterindustry #datacentermarketing #datacenterrecruiter #datacenterrecruiting #datacenterrecruitment #datacenters #datacentersales #datacentersolutions #datacentercareers #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

In episode 123 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to supercharging your data center sales and marketing strategy in this power-packed podcast episode! 🚀🖥️

Joshua Feinberg breaks down critical strategies for generating hyperscale leads, accessing decision makers, and building a standout brand in the competitive data center landscape. Learn how to create educational content that transforms your team from vendors to trusted advisors, understand the modern buyer's research journey, and simplify your sales process across edge, modular, and colocation markets.

Whether you're a startup or an established player, this episode provides actionable insights to elevate your go-to-market approach and win more business. Get ready to revolutionize how you connect with potential clients and stand out in the digital infrastructure world! 💡🌐

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:23 Introducing Joshua Feinberg, CEO at DCSMI

3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 43

4:36 How to generate qualified hyperscale data center leads

23:47 How to grow a data center cooling solutions business

42:09 How to improve data center power solutions branding

50:58 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

52:13 How to access colocation data center decision-makers

1:08:48 How to develop a strong modular data center brand

1:19:48 How to simplify the edge data center sales process

1:31:33 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:32:44 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloud #cloudservices #colocation #datacenter #datacentergtm #datacenterinfrastructure #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #edgecomputing #hpc #hyperscale #iaas #itprovider #managedservices #missioncritical #modulardatacenter #networkservices #supercomputing #telecommunications

🌐 In episode 122 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Dave Irek from Duos Edge AI as they unpack the revolutionary world of edge computing! 🚀

Discover how cutting-edge data centers are transforming rural communities, powering agricultural innovations, and bringing high-performance computing to underserved markets. 🚜💻

Learn about the strategic balance between cloud and on-premises infrastructure, explore career opportunities in telecommunications, and understand the critical role of connectivity in driving AI and digital transformation. 🌟

Whether you're a tech professional, entrepreneur, or curious learner, this episode offers fascinating insights into the future of infrastructure and innovation. 🔍

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:59 Introducing David Irek, VP of Business Development at Duos Edge AI

1:24 Career Journey to Business Development in Edge Data Center Development (Rural and Tier 3/Tier 4 Markets)

3:47 From Fiber Transport Telecommunications to Edge Data Centers, Closer to End Users

6:35 Collins Radio/Rockwell/Alcatel Marketing and Sales Career Start

9:43 Edge Data Centers for Rural Tech/Compute (Farm/Ranch Drones, John Deere Tractors)

11:51 Multiple Colocation Options and Connectivity Pathways to Protect Against Fiber Cut Isolation

13:54 Entry-Level Data Center/Telecommunications Career Advice

20:22 Mid-Career Resets for Digital Infrastructure/Data Center/Telecommunications Professionals 

22:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

23:34 Biggest Edge Data Center Challenges

28:02 Pre-Sales Consulting with Telco Carriers, Integrators, and Other Service Providers

30:00 Mentoring Early-Career Telecommunications / Data Center Sales Professionals (SDR, BDR, AE)

31:04 Edge Infrastructure Clients in Education, Agriculture, and Telecommunications

34:16 Duos Edge AI Direct Sales Strategy for Accelerating Edge Data Center Location Deployments

36:42 Future of Business Development for Edge Data Centers

42:43 Edge Computing for Underserved Rural Communities

43:56 David Irek (Connect with on LinkedIn) and Duos Edge AI (Follow on LinkedIn and Website)

45:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinfrastructure #cloudcomputing #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #infrastructuretech #missioncritical #ruraltechnology #techcareer #telecommunications #telco #telcocarriers

🏢 In episode 121 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of successful data center marketing and sales in this comprehensive podcast episode!

Joshua Feinberg breaks down exactly how to generate high-quality leads, understand modern buyer behaviors, and position your company as an industry expert. 🚀 Learn cutting-edge strategies for targeting the right accounts, creating compelling educational content, and transforming your sales approach from transactional to consultative.

Whether you're in power technology, storage solutions, or decarbonization consulting, this episode provides actionable insights to elevate your go-to-market strategy and connect meaningfully with potential clients. 💡 Perfect for sales professionals, marketers, and leaders in digital infrastructure looking to stay ahead of the curve.

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:13  Introducing Joshua Feinberg, CEO at DCSMI

3:28 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #42

5:18 How to generate quality data center leads

28:09 How to generate leads for data center power technology

38:21 How to hire good salespeople for tier IV data center colocation services

47:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

48:18 How to increase lead generation for data center power-saving technologies

55:19 How to grow a data center decarbonization and heat reuse consultancy

1:04:23 How to generate data center storage leads

1:17:58 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:18:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloud #cloudservices #colocation #datacenter #datacentergtm #datacenterinfrastructure #datacenters #datacentersolutions #datacentertips #datacentre #digitalinfrastructure #dcsmi #edge #hpc #hyperscale #iaas #itprovider #managedservices #missioncritical #networkservices #powertechnology #supercomputing #telecommunications

🌐 In episode 120 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and special guest Amy Polvado for an electrifying conversation about the data center industry's explosive growth! 🚀

In this episode, you'll discover the insider's journey of transforming real estate expertise into cutting-edge data center innovation. Amy shares her remarkable story of founding the US Proptech Council, launching Facilimax, and hosting the Data Center News Show, while unpacking critical insights about AI workloads, industry challenges, and future trends. 🖥️

Learn how small startups can access cloud resources, understand the complex world of site selection, and explore the massive potential of edge computing. Whether you're an aspiring entrepreneur, tech professional, or industry enthusiast, this podcast offers a fascinating glimpse into the digital infrastructure revolution! 💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:00 Introducing Amy Polvado, Host of Data Center News Show, Chair of US Proptech Council, and CEO of Facilimax

1:27 Career Journey to Founding an AI Proptech SaaS Startup, Proptech Trade Association, and Data Center News Show

6:17 The Data Center News Show and Great Value of Data Center Podcasting

10:26 Data Center Industry Associations and Antiquated Sales, Marketing, and Go-to-Market Playbooks

14:15 From Retail Construction/Development to Real Estate Investing to Data Centers

18:00 Edge Colocation GPUaaS for Startups (Nvidia GPU Credits Rapidly Depleting)

21:50 Advice for Getting Into the Data Center Industry (Real Estate or Construction)

26:23 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

27:00 Data Center Site Selection, Power Grid Availability, and Other Data Center Real Estate Considerations

28:57 Super-Heavy, GPU-Dense, Data Center Server Racks Weigh Too Much for Traditional Flooring and Foundations

35:21 Biggest Data Center Real Estate Challenges with Utility Grid and AI Workloads

37:32 Data Center Developers and Job Creation (vs. Automated Manufacturing)

41:44 Data Center Developers and Public Relations (PR)

43:47 Holistic Data Center Development, Infrastructure, Site Selection, and Coordination

46:27 Decentralized Utility Companies vs. Centralized Utility Companies and District Heating (Heat Reuse)

48:10  The Future of Leading an AI Proptech SaaS Startup, Proptech Trade Association, and Data Center News Show

54:27 Amy Polvado (Connect with on LinkedIn) and Data Center News Show, US Proptech Council, and Facilimax (Follow on LinkedIn and Website)

55:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinfrastructure #cloudcomputing #cloudservices #colocation #criticalfacilities #datacenterdevelopment #datacenterdevelopers #datacentergtm #datacenterindustry #datacenterrealestate #datacenters #datacentersales #datacentersolutions #dcsmi #dcre #digitalinfrastructure #edge #edgetech #hyperscale #industrialrealestate #missioncritical #proptech #siteselection #techinnovation

🚀 In episode 119 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to supercharging your data center and cloud infrastructure lead generation in this power-packed podcast episode! 

💡 Joshua Feinberg breaks down how to build a stellar go-to-market strategy that transforms your sales and marketing teams from pushy vendors to trusted industry experts.

Learn how to:
• Identify your ideal client profile
• Create magnetic educational content
• Leverage LinkedIn and other platforms
• Navigate the modern 83% self-guided buyer's journey
• Position your team as thought leaders

Whether you're in sales, marketing, recruiting, or leadership, this episode provides actionable insights to elevate your approach and win more business in the competitive data center ecosystem. 

🏆 Get ready to revolutionize how you connect with potential clients and top talent!

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:06 Introducing Joshua Feinberg, CEO at DCSMI

3:22 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #41

5:00 How to get more data center and cloud infrastructure leads

24:43 How to improve data center support lead generation

36:25 How to generate leads for data center site selection, land acquisition, leasing, and ESG facilities

48:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

49:31 How to find new data center cable management customers

58:18 How to get larger IT asset disposition (ITAD) customers for data destruction and decommissioning

1:08:03 How to improve talent acquisition for data center cabling, connectivity, racks, cabinets, and power

1:19:05 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:19:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloud #cloudinfrastructure #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #hpc #hyperscale #iaas #itprovider #missioncritical #networkservices #supercomputing #telecommunications

🌐 In episode 118 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Christian Dupalco, a commissioning engineer at Bureau Veritas, as they unpack the electrifying world of data centers and AI! 🔌

Discover the critical challenges of powering next-generation infrastructure, from understanding AI's massive energy demands to exploring cutting-edge cooling solutions. 

🌡️ Christian shares insider perspectives on career growth, engineering innovation, and the future of digital infrastructure - revealing how professionals navigate complex systems, manage extreme power requirements, and keep mission-critical facilities running smoothly. 💻

Whether you're an aspiring engineer, industry professional, or tech enthusiast, this episode offers rare insights into the high-stakes world of data center design, commissioning, and emerging global trends. 🚀

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:58 Introducing Christian Dupalco, Mission-Critical Systems Engineer at Bureau Veritas

1:22 Data Center Commissioning Engineer Career Journey (from Mechanical Engineer to Bureau Veritas)

7:33 Entry-Level Data Center Commissioning Engineer Jobs and Career Paths

10:48 Mid-Career Pivots for Data Center / Mission Critical Engineers

17:21 Biggest Data Center Commissioning Challenges and Problems

26:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:56 What Does a Bureau Veritas Mission-Critical Data Center Commissioning Team Do?

34:15 How Data Center Operators -- Hyperscale and Colocation -- Work with Bureau Veritas Commissioning

36:18 The Future of Data Center Commissioning Engineering 

42:14 Favorite Mission-Critical Systems Engineer Productivity Tools and Software

45:26 Christian Dupalco (Connect with on LinkedIn) and Bureau Veritas (Follow on LinkedIn and Website)

48:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #aiinfrastructure #cloudservices #colocation #criticalfacilities #datacentercommissioning #datacenterengineering #datacentercooling #datacentergtm #datacenterindustry #datacentermarketing #datacenterpower #datacenterracks #datacenters #datacentersales #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #energyefficiency #engineeringcareers #highdensity #highdensityracks #hyperscale #liquidcooling #missioncritical #missioncriticalengineering #techinnovation

🚀 In episode 117 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to transforming your data center sales and marketing approach in this power-packed podcast episode! 💡

Learn how to effectively reach decision-making committees, create irresistible educational content, and build trust with prospects through strategic engagement. Joshua Feinberg reveals game-changing strategies for sharing video content, generating high-quality pipeline, and positioning your team as industry experts.

Whether you're a sales professional, marketer, or business leader, this episode provides actionable insights to revolutionize your go-to-market strategy and connect with potential clients in meaningful ways. 🏆

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:45 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

1:28 How to Get in Front of Data Center Decision Makers

6:59 How to Share Data Center Video Content Effectively (to Reach Your Target Audience)

11:48 How to Find Data Center Customers

19:13 How to Become the Trusted Data Center Expert in Your Category

21:39 How to Improve Data Center Pipeline Generation

24:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloud #cloudservices #colocation #datacenter #datacenterexperts #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #hyperscale #itprovider #managedservices #missioncritical #networkservices #telecommunications

🌐  In episode 116 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Maria del Pilar Galeano, Business Development Manager for Legrand's Data Centers in South America, as they explore the rapidly evolving world of digital infrastructure! 🚀

Learn how engineering backgrounds power innovation, why soft skills matter more than ever, and discover cutting-edge strategies for career growth in the data center industry. 

💡 Maria del Pilar shares insights on mentoring the next generation of STEM professionals, the transformative power of AI, and Legrand's approach to delivering comprehensive solutions in a complex market.

Whether you're an aspiring engineer, sales professional, or tech enthusiast, this episode offers a fascinating look at the future of data centers and career development. 🔧

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:29 Introducing Maria del Pilar Galeano, Business Development Manager Data Centers South America at Legrand

2:14 Data Center Business Development Career Journey from Electrical and Electronics Engineering, and Telecommunications 

8:17 How Data Center Sales Professionals Keep Their Skills Up to Date

10:52 Advice on Entry-Level Data Center Careers

20:21 Mid-Career Advice for Data Center Business Development, Sales, and Marketing Professionals

24:24 Biggest Data Center Mistakes With Critical Power, Cable Management, and IT Infrastructure

28:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

28:46 The Future of Data Center Business Development, Sales, and Marketing

32:54 Data Center Client Expectations for Total Solutions 

35:01 Changing Skills and Experience for Data Center Business Development Job Candidates

39:55 Favorite Data Center Business Development Apps, Tools, and Productivity Software

46:38 Who Data Center Business Development Staff Work With at Legrand South America

51:51 Maria del Pilar Galeano (Connect with on LinkedIn) and Legrand (Follow on LinkedIn and Website)

54:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinnovation #businessdevelopment #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #engineeringlife #hyperscale #legrand #missioncritical #southamericatech #stemcareer

🏢 In episode 115 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of data center go-to-market strategies in this power-packed podcast episode! 

🚀 Join Joshua Feinberg as he reveals cutting-edge approaches to connecting with data center operations professionals, generating leads for renewable energy services, and selling edge computing solutions. 

💡 Learn how to create compelling buyer personas, master the modern buyer's journey, and transform your sales team into trusted advisors and subject matter experts. 

🤝 Discover game-changing tactics for marketing IT consulting, cybersecurity, and backup recovery services that will set you apart in the competitive data center ecosystem. Whether you're a sales professional, marketer, or business leader, this episode is your roadmap to building trust, generating high-quality leads, and positioning your company as an industry thought leader. 🏆

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:56 Introducing Joshua Feinberg, CEO at DCSMI

2:27 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #40

4:27 How to get to the right person in data center operations and infrastructure

21:33 How to generate leads for data center renewable energy with green technology and energy storage

36:13 How to sell edge computing and private 5G network engagements

48:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

49:13 How to improve sales follow-ups for data center connectivity, cabling, power, and infrastructure

1:02:58 How to market and sell data center site selection and environmental due diligence services

1:11:28 How to create go-to-market (GTM) for data center IT consulting, cybersecurity, and backup recovery

1:26:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:27:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #backuprecovery #cloud #cloudservices #colocation #criticalfacilities #cybersecurity #datacabling #dataconnectivity #datacenter #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #dataoperations #datapower #datacenters #datacentersales #datacentersolutions #datacentre #digitalinfrastructure #dcsmi #edge #edgecomputing #energystorage #environmentalduedillegence #greentechnology #hpc #hyperscale #iaas #itconsulting #itprovider #managedservices #missioncritical #networkservices #private5g #renewableenergy #siteselection #supercomputing #telecommunications

In episode 114 of the Data Center Go-to-Market Podcast, you’ll discover the insider secrets of building and leading a high-performance IT team in the data center ecosystem! 🚀

🖥️ Join Gabe Andrews, VP of Operations at Nautilus Data Technologies, as he shares his unique journey from sales to operations, revealing strategies for managing remote and on-site teams, navigating career growth, and creating a culture of innovation. 

💡🤝 Learn how to recruit diverse talent, mentor team members, and stay agile in a fast-changing industry. Whether you're an aspiring IT leader, a data center professional, or simply curious about behind-the-scenes operations, this episode is packed with actionable insights and real-world experiences. 🌐🔧

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:58 Introducing Gabe Andrews, Vice President of Operations at Nautilus Data Technologies

1:31 From IT Operations @ Nautilus Data Technologies to Sales @ Wesco and back to leading IT @ Nautilus Data Technologies

5:21 Data Center Career Agility and Versatility: Size of IT and Sales Headcount at Wesco vs. Nautilus Data Technologies

6:31 Nautilus Data Technologies’ IT Team: On-Site Data Center Operations vs. Remote IT, Partner, and Delivery Operations

13:04 Handoffs Between Data Center Clients, Sales/Go-to-Market, and IT Operations

14:54 IT Upskilling for Data Center Colocation Sales Professionals

19:47 Building Data Center Operations Teams | Remote vs. In-Office: Challenges and Opportunities

23:43 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

24:20 Data Center Conferences and Other Ecosystem Events

30:10 Data Center Career Ladder vs. Career Journey/Adventure

35:22 Data Center Operations Careers and Unconventional Backgrounds 

38:27 Elevating Data Center IT Professionals’ Careers 

43:28 Future of Leading IT for a Data Center Operator

46:28 Gabe Andrews (Connect with on LinkedIn) and Nautilus Data Technologies (Follow on LinkedIn and Website)

47:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacentercareers #datacenterconferences #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenteroperators #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #itoperations #missioncritical

🏢 In episode 113 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of growing your data center business.

Joshua Feinberg breaks down critical strategies for network infrastructure consulting, sales acceleration, and lead generation. 

🚀 Learn how to transform your sales team into trusted advisors, create compelling educational content, and understand the modern buyer's journey in the digital infrastructure world.

Whether you're focused on thermal risk mitigation, operations optimization, or recruiting services, this episode provides actionable insights to elevate your go-to-market approach. 

💡 Discover proven techniques for building trust, attracting ideal clients, and standing out in a competitive ecosystem.

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:57 Introducing Joshua Feinberg, CEO at DCSMI

3:24 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #39.

4:55 How to grow a data center network infrastructure consulting firm

25:26 How to increase data center infrastructure sales

37:42 How to find data center leads

47:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

48:51 How to get meetings for data center thermal risk mitigation and energy efficiency solutions

1:06:22 How to sell data center operations optimization and compliance

1:16:37 How to improve awareness of data center recruiting services and manage client relationships

1:27:10 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:27:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloud #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #hyperscale #iaas #itconsulting #itprovider #managedservices #missioncritical #networkservices #telecommunications

In episode 112 of the Data Center Go-to-Market Podcast, join host Joshua Feinberg and Angela Adam, SVP of Sales and Marketing at eStruxture, as they unpack the exciting world of data center sales and marketing! 🚀

Learn how a literature graduate transformed her career into a powerhouse data center leader, sharing insider strategies for becoming a trusted advisor, understanding industry verticals, and navigating rapid market changes. 💡

Discover actionable insights on building credibility, developing channel partnerships, and preparing for AI-driven sales approaches that will revolutionize your go-to-market strategy. Whether you're an emerging professional or seasoned executive, this episode offers a roadmap for success in the dynamic digital infrastructure landscape. 🌟

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:52 Introducing Angela Adam, SVP, Sales and Marketing at eStruxture Data Centers
1:25 Career Journey to SVP, Sales and Marketing at Largest Canadian-Owned and Operated Data Center Provider
4:00 Colocation Data Center Operator as Telecommunications? Real Estate? Managed IT Services?
5:16 Advice to Students Considering Client-Facing, Data Center-Related Careers
11:31 Advice for IT Sales and Marketing Professionals Contemplating a Career Pivot
14:37 Staying In Front of Changing Data Center Customer Needs and Driving Internal Alignment
16:36 Data Center Sales Professionals as Trusted Advisors for Canadian Digital Infrastructure
19:48 Colocation Data Center Sales Professionals as Trusted IT Advisors
21:59 Specializing Data Center Sales Roles by Company Size and Industry/Vertical
25:39 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
26:16 How eStruxture Supports Canadian Companies’ Digital Transformation
29:15 How eStruxture Sales and Marketing Is Built and Fits In With the Rest of the Company
31:46 Colocation Sales Professionals as the Counterpoint to Self-Service Marketplaces
34:14 Data Center Channel Partner Strategy: MSP, ISP, Real Estate Agency, and Master Agent Segments
37:05 The Future of Data Center Sales and Marketing 
42:05 Angela Adam (Connect with on LinkedIn) and eStruxture Data Centers (Follow on LinkedIn and Website)
43:23 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinbusiness #channelpartners #cloudservices #colocation #criticalfacilities #datacenter #datacareercareers #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #digitaltransformation #edge #hyperscale #missioncritical #techsales #estruxture 

In this power-packed Data Center Go-to-Market Q&A episode 111 Joshua Feinberg breaks down critical strategies for success in the digital infrastructure ecosystem! 

🚀🖥️ Learn how to generate high-quality leads, identify your ideal client profile, and transform your sales approach from vendor to trusted advisor. 

🤝 Discover actionable insights for marketing data center solutions, entering new markets, selling IT asset disposition, and growing software businesses with competitive pricing. 

💡 Whether you're in sales, marketing, or leadership, this episode provides a roadmap for building trust, understanding modern buyer journeys, and positioning your company as an industry expert. 

Perfect for data center operators, infrastructure providers, and software companies looking to elevate their go-to-market strategy! 📊🌐

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:09 Introducing Joshua Feinberg, CEO at DCSMI

3:19 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 38

4:35 How to generate leads for data center solutions and digital infrastructure

20:34 How to enter new markets for building data centers and creating digital infrastructure

30:47 How to improve marketing for data center infrastructure, IT services, and network solutions

37:31 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

38:41 How to sell IT asset disposition (ITAD), with data security and environmental responsibility

47:13 How a data center equipment financing company can find the right finance-specific target market 

54:13 How to grow a data center software business with competitive pricing and healthy unit economics

1:06:08 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:06:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #itassetmanagement #missioncritical #techleadership

In episode 110 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg and Eaton's Rich Farrell as they unpack an incredible journey through the data center world! 🚀

Learn how a small-town Australian transformed into a global digital transformation leader, sharing insider insights on career development, industry challenges, and professional growth. 🌍 Discover strategies for navigating complex global markets, understanding sustainability in AI, and building high-performance teams.

Rich reveals practical advice for young professionals, explores the critical trends shaping data centers, and shares his favorite productivity tools that drive enterprise success. Whether you're an aspiring tech professional or a seasoned industry veteran, this episode offers invaluable perspectives on thriving in a rapidly changing digital landscape. 💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:53 Introducing Rich Farrell, Asia-Pacific Regional Director - Digitalization & Data Centre Business at Eaton Corporation

1:32 Career Journey to Leading Eaton's Data Centre and Digitalization Business

5:30 Entry-Level Data Center Career Advice for Client-Facing Jobs

13:04 Mid-Career Data Center Career Resets for Getting Back on Track

21:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

22:24 Biggest Data Center-Related Customer Challenges (American and Chinese Cloud Providers, and Colocation Operators)

29:49 Eaton Digital Software Business and Channel Partners

31:13 Eaton Global Data Center Teams, Regional Digital Teams, and Cybersecurity Services Operational Technology (OT) Teams

36:54 The Future of Leading a Data Center, Digital Transformation, and Cybersecurity OT Services Business

40:40 Comparing Eaton's Emerging Markets vs. Mature Markets

42:44 Specializing Data Center Sales by Segments/Verticals for Go-to-Market Strategy

45:55 Favorite Tools/Apps for Leading Eaton’s Digitalization & Data Centre Business

50:10 Rich Farrell (Connect with on LinkedIn) and Eaton Corporation (Follow on LinkedIn and Website)

51:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinnovation #cloudservices #colocation #criticalfacilities #datacenter #datacentercareers #datacentergtm #datacentermarketing #datacentersales #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #digitaltransformation #eaton #edge #hyperscale #missioncritical #operationaltechnology #richfarrell #sustainabletechnology #techleadership

In episode 109 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to mastering sales and marketing in the data center industry! 🌐 Learn how to reach the right data center infrastructure managers, create winning go-to-market strategies for colocation and connectivity, and build awareness for high-capacity fiber infrastructure. 📈 Discover how to run impactful Google Ads campaigns for MSPs, break into the data center real estate and construction executive search market, and improve reach for automated software managing data center performance. 🚀 Packed with actionable insights, this episode guides you to stay ahead in the self-driven buyer's journey while building trust and thought leadership. 💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:09 Introducing Joshua Feinberg, CEO at DCSMI

3:26 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 37

5:20 How to reach the right data center infrastructure managers for rack and cable management

19:50 How to create a go-to-market GTM for data center colocation, connectivity, and build-to-suit solutions

33:17 How to create awareness of high-capacity fiber infrastructure, optical networking, and connectivity

43:00 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:16 How a data center managed services provider, MSP, can run good Google Ads campaigns

55:18 How to penetrate the data center real estate DCRE and construction executive search market

1:04:10 How to improve reach for automated software that manages data center performance

1:10:12 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:10:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

In episode 108 of the Data Center Go-to-Market Podcast, you’ll discover the future of data center networking with Dmitry Bokotey, founder of nuPSYS, as he shares insights on GPU innovation, career transformation, and the evolving IT landscape! 🚀🔧

Learn how networking professionals can adapt to AI and cloud technologies, understand the challenges of legacy infrastructure, and prepare for the next generation of data center solutions. 💻🌐

Dmitry reveals strategies for staying relevant in a rapidly changing industry, from CCIE certifications to software-defined networking, offering invaluable advice for IT professionals at any career stage. 🌟📚

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
1:02 Introducing Dmitry Bokotey, Founder and Chief Technology Officer at nuPSYS
1:41 Career Journey to Founder/CTO of Data Center 3D Visualization and Network Automation Platform
3:07 Cisco Data Center and Internet Provider Innovation Leads to nuPSYS Visually Representing Networking Technology
7:30 Dmitry Bokotey, CCIE #4460, Cisco Press Author and Cisco Live Speaker
11:44 Entry-Level Data Center Networking Career Advice From Long-Time Cisco Press CCIE Author
16:31 Mid-Career Data Center Networking Career Pivots 
20:25 Cisco AI Impact and Nvidia Transforming Data Center Networking Technology Careers
23:03 Nvidia Hyperscale Competition Drives Cloud Services Acquisitions (Driving CCIE, CCNA, CCNP, CCDP Talent Demand)
25:11 AI Data Center Demand and Energy/Power Capacity Utility Grid Limitations  
28:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
29:22 Biggest Data Center Networking Architecture and Network Management Challenges
34:57 Data Center Generational Divide Among Cisco Certified Network Engineers
39:05 Comparing Enterprise Data Centers vs. Telecom vs. Data Center Operators vs. Managed Service Providers
42:41 Data Center Channel Partners: MSPs, VARs, and Integrators Reacting to Demand (Transacting vs. Non-Transacting)
44:40 The Future of Leading a Data Center 3D Visualization and Network Automation Software Company
49:35 Costs of Data Center Networking Upgrades and Migrations, VARs/Partners, CTOs, and CFOs
52:39 Data Center-Savvy CFOs in Telecommunications vs. CFOs in End User Data Center Companies
54:34 Promoters vs. Detractors of Data Center 3D Visualization and Network Automation (End Users vs. Cloud vs. Channel Partners)
58:40 Dmitry Bokotey (Connect with on LinkedIn) and nuPSYS (Follow on LinkedIn and Website)
1:00:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#3dvisualization #aitech #ccdp #ccie #ccna #ccnp #channelpartners #cisco #ciscoai #ciscocertified #ciscodatacenter #ciscolive #cisopress #cloudcomputing #cloudservices #colocation #criticalfacilities #cto #datacenter #datacenterarchitecture #datacenterenergy #datacentercareers #datacentergtm #datacenterindustry #datacentermarketing #datacenternetworking #datacenteroperators #datacenterpower #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #dmitrybokotey #edge #enterprisedatacenters #hyperscale #integrator #managedservices #missioncritical #msp #networkarchitecture #networkautomation #networkautomationsolftware #networkengineers #networkingtechnology #nupsys #nvidia #nvidiahyperscale #telecom #utilitygrid #var

🚀 Ready to level up your data center sales and marketing game? In episode 107 of the Data Center Go-to-Market Podcast, you’ll learn how to improve lead generation for colocation, edge, and hyperscale solutions, market underutilized capacity, and attract larger customers. 🏢💡 Discover how to define ideal client profiles, create buyer personas, and build trust with digital infrastructure decision makers. Gain actionable insights on positioning your sales team as trusted advisors and growing your sales funnel with a client-centric approach. 🌐📈 Don't miss these expert tips to elevate your role in the data center ecosystem! 🎯✨

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Joshua Feinberg, CEO at DCSMI

2:46 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 36

4:19 How to improve lead generation for colocation, edge, and hyperscale data center solutions

21:32 How an IaaS and data center solution provider can market and sell the 40% underutilized capacity

35:16 How to market data center, managed, integration, and cybersecurity services 

44:58 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

46:15 How an IT infrastructure solutions company attracts larger customers

54:50 How a data center construction company can connect with digital infrastructure decision-makers

1:04:59 How an IT infrastructure provider can get more leads and grow its sales funnel

1:11:40 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:12:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #cybersecurityservices #datacenter #datacenterconstruction #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacenterservices #dcsmi #digitalinfrastructure #edge #hyperscale #iaas #integrationservices #itinfrastructure #managedservices #missioncritical

In episode 106 of the Data Center Go-to-Market Podcast, you’ll discover the inspiring journey of Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer at Deep Green, as he shares how the company is revolutionizing the data center industry 🌍💡. Learn how Deep Green uses heat reuse to create sustainable solutions, build community impact, and redefine the role of marketing in infrastructure. Gain valuable insights into career advice, the importance of storytelling, and the future of sustainability in data centers. Whether you're curious about ESG, AI's role in marketing, or creating meaningful partnerships, this episode is packed with actionable takeaways! 🎙️🔥

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:58 Introducing Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer at Deep Green

1:32 Marketing Career Journey: From Storytelling to Data Center Infrastructure, Design/Build, Operator

3:47 Deep Green’s Origin Story, Positioning, and the Heated Swimming Pool

8:57 How Heat Reuse Impacts Data Center Site Selection, Real Estate, Edge Data Centers, and District Heating

10:30 How Data Center Heat Reuse Could Spread Throughout Europe, the Middle East, and North America

11:54 Data Center Heat Recapture, Heat Reuse, ESG (Especially Governance), and Cost-Efficient Compute

14:02 Data Center Buyer Personas: ESG, Operations, Finance, and MSP/OEM

15:13 Entry-Level Data Center Marketing and Sales Career Advice

18:11 Data Center Community Stakeholder Marketing: Elected Officials, Regulators, Utility Leaders, and Activists

23:40 Deep Green: Policy Makers, Central Government, District Heating Builders, Local Councils, and Energy Strategists

27:32 Mid-Career Pivots for Data Center Marketers: Prosperity vs. Climate vs. Centralized vs. Decentralized

32:49 Data Center Heat Reuse: Swim England, Pool Access, Industry, and District Heating Systems

35:47 Data Center Heat Reuse Opportunities for MSPs, CSPs, and OEMs with Health/Fitness Benefit Outcomes

37:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

38:18 Biggest UK Government Challenges With Distributed Compute, Heat Reuse, and Economic Zones

40:08 District Heating Networks and Colocating a Data Center Energy Source for Free Heat (UK, Nordics, US)

43:13 Data Center Heat Reuse in the US and District Heating

45:52 The Future of Data Center Marketing, Sustainability, Relationship Management, and Customer Experience

48:55 Data Center Channel Partner Enablement and Differentiation: Field Sales for MSPs and OEMs

51:00 Data Center Customer Feedback via Channel Partners

52:28 Deep Green as a Data Center Designer, Builder, and Operator/Provider with Heat Reuse Differentiation

55:23 AI Impact on Data Center Marketing Tech Stack and Retaining Human Relationships 

58:38 Data Center Content Creation and Distribution as Part of Marketing Mix with Local Community Projects

1:01:53 Deep Green’s Beyond Good Community Events: Technology, Climate, and Energy

1:03:27 Expensive Data Center Conference Events as the Last Step, Not the First (Start With Your Own Events)

1:07:25 “Their Kids Have Learned to Swim in a Swimming Pool” That a Deep Green Data Center Heated

1:09:20 Communities, Colleges, Schools, and Climate Tech Career Opportunities

1:10:48 Climate Emergency and AI Digital Infrastructure Innovation Opportunity

1:14:32 Matt Bagwell (Connect with on LinkedIn) and Deep Green (Follow on LinkedIn and Website)

1:20:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aiinnovation #beyondgood #climatechange #climateemergency #climatetech #cloudservices #colocation #communityimpact #criticalfacilities #datacenter #datacenterbuild #datacentercareers #datacenterconferences #datacenterconstruction #datacenterdesign #datacenterdesignbuild #datacenterdifferentiation #datacenterenergy #datacenterevents #datacentergtm #datacenterheat #datacenterindustry #datacenterinnovation #datacentermarketing #datacentermsp #datacenteroem #datacenteroperator #datacenterpartner #datacenterpower #datacenters #datacentersales #datacentersiteselection #datacentersolutions #datacentersustainability #deepgreen #digitalinfrastructure #districtheating #edge #edgecomputing #energytech #esg #freeheat #heatuse #heatrecapture #hyperscale #managedservices #missioncritical #poolaccess #siteselection #sustainability #swimengland #ukgovernment

In episode 105 of the Data Center Go-to-Market Podcast, you’ll learn how to market and sell modular data center solutions, generate colocation and hybrid cloud services leads, and create market awareness for your brand. 🌍 Discover strategies to enter new markets for sustainable data centers with advanced cooling and renewable energy, and tackle sales challenges with intermediaries. 💡 Gain actionable insights to position your team as trusted advisors, host impactful events, and stay ahead in the competitive data center industry. 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Joshua Feinberg, CEO at DCSMI

2:22 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 35

4:12 How to market and sell modular data center solutions

16:29 How a colocation, hybrid cloud, and managed IT services company can generate leads

30:06 How a carrier-neutral data center operator can change customers' mindset to accept colocation

36:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

37:56 How a data center and cloud services provider creates market awareness and improves branding

49:13 How to discover new markets for sustainable data centers with advanced cooling and renewable energy

1:03:42 How global IT sourcing advisors can address marketing and sales challenges with intermediaries

1:14:00 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:14:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #modulardatacenters #renewableenergy #sustainabledatacenters