How Apple Uses Cybersecurity as a Competitive Advantage

Dejan Kosutic — Thu, 14 May 2026 13:30:00 +0200

Dejan Kosutic explains how cybersecurity can create a real competitive advantage and uses Apple as a key example. He notes many companies pursue ISO 27001 and similar certifications mainly for sales and market access, but questions whether certificates provide a lasting advantage since competitors can obtain them with relatively little time and money. He defines competitive advantage as having something competitors lack and find hard to replicate, illustrating this with SpaceX’s reusable rocket technology. Kosutic argues long-term advantage comes from integrating security and privacy into product design and brand, as Apple has done through features like advanced biometric authentication, built-in malware protection, and resisting government access to user data. He concludes that cybersecurity must be driven strategically, with CISO involvement in business strategy and security embedded throughout product development.

LINK FROM THE EPISODE
► How to achieve sustainable competitive advantage through cybersecurity https://advisera.co/CyberSecAdvantage

(00:00) - How Apple Uses Cybersecurity as a Competitive Advantage
(00:11) - Do certificates provide a competitive advantage?
(01:01) - An example of a competitive advantage
(02:12) - How Apple uses cybersecurity?
(03:52) - What should you do?

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How Apple Uses Cybersecurity as a Competitive Advantage