CRO.CAFE English Transistor (https://transistor.fm) https://feeds.transistor.fm/cro-cafe Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap! All rights reserved bb0f3cec-bff9-58e1-8e67-988b95da44b6 yes Guido X Jansen Welcome new CRO.CAFE listener! en Wed, 23 Jul 2025 16:34:15 +0200 Fri, 06 Mar 2026 18:00:42 +0100 https://www.cro.cafe https://img.transistorcdn.com/NxStYlwsznJlIlZC8XGNFsu9cOWnsRnBORPj7kZeHIE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMzYvMTYxNTc0/Mzk2Ny1hcnR3b3Jr/LmpwZw.jpg CRO.CAFE English https://www.cro.cafe episodic Guido X Jansen Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap! Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. podcast, ecommerce, conversion, usability, webshop, english CRO.CAFE / Guido X Jansen crocafe@gui.do No No Growth Minded Superheroes 5 5 1 1 Growth Minded Superheroes full ae6a8faa-861e-41d7-ba21-65f98376a4b5 https://www.cro.cafe/podcast/growth-minded-superheroes Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 

  • (00:00) - Welcome Back to CRO.CAFE
  • (00:20) - Upcoming Growth Marketing Summit
  • (01:01) - Origins of the Conversion Summit
  • (03:30) - Evolution of the Event's Name
  • (11:21) - Importance of In-Person Networking
  • (14:32) - Preparing for the Event
  • (18:15) - Final Thoughts and Farewell
]]> Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 

  • (00:00) - Welcome Back to CRO.CAFE
  • (00:20) - Upcoming Growth Marketing Summit
  • (01:01) - Origins of the Conversion Summit
  • (03:30) - Evolution of the Event's Name
  • (11:21) - Importance of In-Person Networking
  • (14:32) - Preparing for the Event
  • (18:15) - Final Thoughts and Farewell
]]> Tue, 11 Jun 2024 15:45:35 +0200 Guido X Jansen Guido X Jansen 1182 Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 

  • (00:00) - Welcome Back to CRO.CAFE
  • (00:20) - Upcoming Growth Marketing Summit
  • (01:01) - Origins of the Conversion Summit
  • (03:30) - Evolution of the Event's Name
  • (11:21) - Importance of In-Person Networking
  • (14:32) - Preparing for the Event
  • (18:15) - Final Thoughts and Farewell
]]> podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen How do you maintain a no-BS style 4 4 8 8 How do you maintain a no-BS style full 99e71a5a-602d-416f-a8b6-22981cca99ca https://www.cro.cafe/podcast/how-do-you-maintain-a-no-bs-style For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

]]> For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

]]> Sat, 31 Dec 2022 17:15:37 +0100 Guido X Jansen Guido X Jansen 2761 For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

]]> podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Shiva Manjunath Educating your CRO clients & hiring for your CRO agency 4 4 7 7 Educating your CRO clients & hiring for your CRO agency full 1b3f9989-5520-4890-8e1f-117a5cc22240 https://www.cro.cafe/podcast/educating-your-cro-clients-hiring-for-your-cro-agency Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

]]> Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

]]> Sat, 31 Dec 2022 09:00:00 +0100 Guido X Jansen Guido X Jansen 2111 Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

]]> podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Matt Scaysbrook How to craft copy on the PDP to convert more first-time buyers 4 4 6 6 How to craft copy on the PDP to convert more first-time buyers full 4d5adc67-035a-46ec-83ee-4bd68d6c7fd3 https://www.cro.cafe/podcast/how-to-craft-copy-on-the-pdp-to-convert-more-first-time-buyers Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

]]> Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

]]> Fri, 30 Dec 2022 14:40:21 +0100 Guido X Jansen Guido X Jansen 2584 Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Rishi Rawat Understand your products first before optimizing 4 4 5 5 Understand your products first before optimizing full 1ea3551e-21d4-4cec-93a0-ed2daf21074d https://www.cro.cafe/podcast/understand-your-products-first-before-optimizing Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson 

]]> Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson 

]]> Fri, 30 Dec 2022 14:16:33 +0100 Guido X Jansen Guido X Jansen 2789 Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should... Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should... podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Juliana Jaxx What separates the good from the great? 4 4 4 4 What separates the good from the great? full 759ef3a7-5fb5-46d9-a637-d8a62a014f68 https://www.cro.cafe/podcast/what-separates-the-good-from-the-great Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

]]> Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

]]> Thu, 29 Dec 2022 15:10:31 +0100 Guido X Jansen Guido X Jansen 2741 Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs. Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Colin Crowell Manuel da Costa Friction and Momentum in Brazil vs EU vs USA 4 4 3 3 Friction and Momentum in Brazil vs EU vs USA full 35ee2031-5611-4169-94ac-0493ed5a9b40 https://www.cro.cafe/podcast/friction-and-momentum-in-brazil-vs-eu-vs-usa Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira 

]]> Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira 

]]> Tue, 26 Apr 2022 16:11:57 +0200 Guido X Jansen Guido X Jansen 3478 We talk about friction and momentum in the customer journey + differences in CRO practice on different continents. We talk about friction and momentum in the customer journey + differences in CRO practice on different continents. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Understanding the "Why" 4 4 2 2 Understanding the "Why" full fda63e17-dbe5-4ab6-9c0b-4c3f91dbfc80 https://www.cro.cafe/podcast/understanding-the-why Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee 

]]> Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee 

]]> Thu, 21 Apr 2022 19:55:38 +0200 Guido X Jansen Guido X Jansen 1523 Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors. Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen How you can practically optimize your forms 4 4 1 1 How you can practically optimize your forms full 473ff5f4-5906-4708-bd7e-5015a14d2e49 https://www.cro.cafe/podcast/how-you-can-practically-optimize-your-forms Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas 

]]> Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas 

]]> Fri, 15 Apr 2022 13:39:44 +0200 Guido X Jansen Guido X Jansen 4591 I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms. I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms. podcast, ecommerce, conversion, usability, webshop, english No Craig Sullivan Guido X Jansen Optimizing for Customer Lifetime Value 3 3 Optimizing for Customer Lifetime Value bonus 3c3237c8-17f3-4065-862f-bd947c0a7647 https://www.cro.cafe/podcast/optimizing-for-customer-lifetime-value Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis 

]]> Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis 

]]> Fri, 24 Dec 2021 00:05:22 +0100 Guido X Jansen Guido X Jansen 1619 Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...? Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...? podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen CRO Automation & building your (de)centralized CRO team 3 3 CRO Automation & building your (de)centralized CRO team bonus 45757953-734f-44ae-8232-e2a65ff74329 https://www.cro.cafe/podcast/cro-automation-building-your-de-centralized-cro-team Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen 

]]> Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen 

]]> Fri, 24 Dec 2021 00:05:15 +0100 Guido X Jansen Guido X Jansen 1916 Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen User research: Qual versus Quant 3 3 User research: Qual versus Quant bonus fd056809-cfb4-4d97-8141-c31df260c32d https://www.cro.cafe/podcast/user-research-qual-versus-quant Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt 

]]> Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt 

]]> Fri, 24 Dec 2021 00:05:02 +0100 Guido X Jansen Guido X Jansen 1981 Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes? Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes? podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Chatbots & retention campaigns 3 3 Chatbots & retention campaigns bonus beca4701-e522-4ed1-8bf7-357060f063c5 https://www.cro.cafe/podcast/chatbots-retention-campaigns Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders 

]]> Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders 

]]> Fri, 24 Dec 2021 00:04:53 +0100 Guido X Jansen Guido X Jansen 1443 Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns. Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen CRO and SEO are dead 3 3 CRO and SEO are dead bonus c2d0cb9b-b4e3-4a5a-a6b4-aa0ef1c2bf11 https://www.cro.cafe/podcast/cro-and-seo-are-dead Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder 

]]> Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder 

]]> Fri, 24 Dec 2021 00:04:38 +0100 Guido X Jansen Guido X Jansen 1655 Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO? Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO? podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Localizing translations for international audiences 3 3 18 18 Localizing translations for international audiences bonus 7b806b25-bf38-4a56-9699-450abe7c5a86 https://www.cro.cafe/podcast/localizing-websites-for-international-audiences Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras 

]]> Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras 

]]> Tue, 21 Dec 2021 16:47:00 +0100 Guido X Jansen Guido X Jansen 1727 Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text. Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Selling your CRO agency 3 3 Selling your CRO agency bonus 8a6745cb-c5da-400b-87ae-ca929ef6467f https://www.cro.cafe/podcast/selling-your-cro-agency Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

]]> Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

]]> Mon, 20 Dec 2021 05:00:00 +0100 Guido X Jansen Guido X Jansen 1436 Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that! Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that! podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Ricardo Tayar Visitor and customer survey insights for high-impact CRO 3 3 17 17 Visitor and customer survey insights for high-impact CRO full 68446999-ca7e-410b-bade-3e03c49a7acb https://www.cro.cafe/podcast/visitor-and-customer-survey-insights-for-high-impact-cro Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page 

]]> Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page 

]]> Mon, 22 Nov 2021 20:29:18 +0100 Guido X Jansen Guido X Jansen 2539 Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys. Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Experimentation values & culture at scale: Linkedin 3 3 16 16 Experimentation values & culture at scale: Linkedin full 41950428-8c00-4618-acd1-26c8a509bcd0 https://www.cro.cafe/podcast/experimentation-values-culture-at-scale-linkedin Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk 

]]> Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk 

]]> Mon, 27 Sep 2021 17:00:00 +0200 Guido X Jansen Guido X Jansen 3424 We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale. We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Supercharging the customer journey with analytics data 3 3 15 15 Supercharging the customer journey with analytics data full 19cc69ea-715b-48ca-a0c8-f01774c8d47e https://www.cro.cafe/podcast/supercharging-the-customer-journey-with-analytics-data Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen 

]]> Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen 

]]> Mon, 20 Sep 2021 00:00:00 +0200 Guido X Jansen Guido X Jansen 2512 Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen. Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 3 3 14 14 Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy full a2ce0a96-9b2a-4cf0-8513-c5022225b1bc https://www.cro.cafe/podcast/turn-ice-cold-traffic-into-thrilled-to-be-paying-customers-with-high-converting-copy Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani 

]]> Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani 

]]> Tue, 14 Sep 2021 17:02:26 +0200 Guido X Jansen Guido X Jansen 2071 Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web. Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web. podcast, ecommerce, conversion, usability, webshop, english No Eden Bidani Guido X Jansen Where to start when the company needs CRO, but doesn't know they do. 3 3 Where to start when the company needs CRO, but doesn't know they do. bonus 6ca4f014-945c-452b-acf5-33dc4ac4c020 https://www.cro.cafe/podcast/where-to-start-when-the-company-needs-cro-but-doesnt-know-they-do Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandia 

]]> Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandia 

]]> Thu, 08 Jul 2021 11:41:32 +0200 Guido X Jansen Guido X Jansen 1696 In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment. In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 3 3 13 13 Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? full 0f28ef92-f40f-4797-8dce-2d7048ad013a https://www.cro.cafe/podcast/optimizing-conversion-rates-by-working-on-just-one-page-genius-or-madness Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

]]> Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

]]> Mon, 05 Jul 2021 00:00:00 +0200 Guido X Jansen Guido X Jansen 2663 Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work? Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work? podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Rishi Rawat Using text messages to improve conversions and retention 3 3 12 12 Using text messages to improve conversions and retention full 593877e6-1274-41d1-962e-73a49c13c588 https://www.cro.cafe/podcast/using-text-messages-to-improve-conversions-and-retention Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz 

]]> Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz 

]]> Sat, 03 Jul 2021 22:00:20 +0200 Guido X Jansen Guido X Jansen 2557 Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers. Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Bayesian expected loss: Telling a complete story with data 3 3 11 11 Bayesian expected loss: Telling a complete story with data full 7631d5f8-a7a1-4282-855d-b3e58be8bf4d https://www.cro.cafe/podcast/bayesian-expected-loss-telling-a-complete-story-with-data Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali 

]]> Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali 

]]> Mon, 21 Jun 2021 10:30:55 +0200 Guido X Jansen Guido X Jansen 2799 We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses. We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Experience as UX designer in a very data driven company (Booking.com) 3 3 10 10 Experience as UX designer in a very data driven company (Booking.com) full d3b7e3b7-5722-4a7c-aa6b-393d277879d4 https://www.cro.cafe/podcast/experience-as-ux-designer-in-a-very-data-driven-company-booking-com Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz 

]]> Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz 

]]> Wed, 16 Jun 2021 15:00:00 +0200 Guido X Jansen Guido X Jansen 2215 From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better. From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 3 3 9 9 CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going full a5606180-7b3b-4792-bfeb-dafe595068f2 https://www.cro.cafe/podcast/cro-flywheel-how-microsoft-kickstarted-the-a-b-testing-momentum-and-keeps-it-going Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan 

]]> Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan 

]]> Mon, 17 May 2021 19:00:00 +0200 Guido X Jansen Guido X Jansen 2669 We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding. We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Top 10 reasons your A/B tests fail the Quality Assurance phase 3 3 8 8 Top 10 reasons your A/B tests fail the Quality Assurance phase full 891e98de-89f1-4e6e-b9f9-bc895222627f https://www.cro.cafe/podcast/top-10-reasons-your-a-b-tests-fail-the-quality-assurance-phase Mon, 10 May 2021 20:00:00 +0200 Guido X Jansen Guido X Jansen 4183 Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Remote growth hacking from Nigeria 3 3 7 7 Remote growth hacking from Nigeria full c24ddc0b-88bf-48ef-beb1-d405da7fbf00 https://www.cro.cafe/podcast/remote-growth-hacking-from-nigeria Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar 

]]> Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar 

]]> Mon, 03 May 2021 00:00:00 +0200 Guido X Jansen Guido X Jansen 2588 We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label. We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Browsers, cookies & server-side testing with SiteSpect 3 3 6 6 Browsers, cookies & server-side testing with SiteSpect full 93c59ecf-1ffc-4f46-b8bb-d3c33a9cb568 https://www.cro.cafe/podcast/browsers-cookies-server-side-testing-with-sitespect Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk 

]]> Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk 

]]> Mon, 26 Apr 2021 13:58:39 +0200 Guido X Jansen Guido X Jansen 2442 We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Optimizing the user experience for an art shop/marketplace 3 3 5 5 Optimizing the user experience for an art shop/marketplace full c3e9026d-318f-43cd-abef-db2009e260e1 https://www.cro.cafe/podcast/optimizing-the-user-experience-for-an-art-shop-marketplace Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg 

]]> Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg 

]]> Tue, 20 Apr 2021 16:19:14 +0200 Guido X Jansen Guido X Jansen 1933 Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen 600+ psychological principles for driving behavior? Not even close... 3 3 4 4 600+ psychological principles for driving behavior? Not even close... full a46eeb90-56f6-496e-a0dc-dc36d295a26b https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman

]]> Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman

]]> Mon, 15 Feb 2021 19:27:26 +0100 Guido X Jansen Guido X Jansen 4455 We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Why humanizing data is so important, with Eltine van der Veer 3 3 3 3 Why humanizing data is so important, with Eltine van der Veer full ff7932f2-f5f5-4bd9-8883-b2c6b3b65d4f https://www.cro.cafe/podcast/why-humanizing-data-is-so-important Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veer

]]> Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veer

]]> Thu, 28 Jan 2021 14:00:14 +0100 Guido X Jansen Guido X Jansen 2785 We learn how EEG data can give you behavioral insights and why it's important to humanize your data. We learn how EEG data can give you behavioral insights and why it's important to humanize your data. podcast, ecommerce, conversion, usability, webshop, english No Eltine van der Veer Guido X Jansen B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 3 3 2 2 B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy full 42340a04-be14-45c7-b675-ffdf5600bc26 https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sanderson 

]]> Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sanderson 

]]> Tue, 19 Jan 2021 23:52:15 +0100 Guido X Jansen Guido X Jansen 2893 We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Unleash Your Primal Brain, with Tim Ash 3 3 1 1 Unleash Your Primal Brain, with Tim Ash full d8b1ff32-0255-425f-a4cc-f1eb89dc0608 https://www.cro.cafe/podcast/unleash-your-primal-brain Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ash 

]]> Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ash 

]]> Wed, 13 Jan 2021 11:57:07 +0100 Guido X Jansen Guido X Jansen 3303 Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Tim Ash Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 2 2 32 32 Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho full b802a23e-bd97-4a77-a365-ea185701bf31 https://www.cro.cafe/podcast/sequential-testing Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-aho 

]]> Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-aho 

]]> Tue, 29 Dec 2020 18:06:19 +0100 Guido X Jansen Guido X Jansen 3020 Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon. Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 2 2 31 31 The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL full 9a51b7b5-a3b5-40b5-a17a-318d2efaa64b https://www.cro.cafe/podcast/the-2020-state-of-conversion-optimization-report Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleason 

]]> Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleason 

]]> Mon, 07 Dec 2020 00:00:00 +0100 Guido X Jansen Guido X Jansen 2769 We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey. We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen CRO Salaries: Agency vs Client-side vs Freelance 2 2 CRO Salaries: Agency vs Client-side vs Freelance bonus f6d6bd4d-3dfe-4a69-a65f-d00a07ea7560 https://www.cro.cafe/podcast/cro-salaries-agency-vs-client-side-vs-freelance Tue, 24 Nov 2020 13:58:19 +0100 Guido X Jansen Guido X Jansen 867 Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best. Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there. The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4Uuw Want to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/ Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, t podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 2 2 30 30 Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell full 2d54e603-f4e3-44a0-881b-47c33517f324 https://www.cro.cafe/podcast/experimentation-at-ecommerce-saas-company-shopify Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell 

]]> Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell 

]]> Mon, 23 Nov 2020 16:45:45 +0100 Guido X Jansen Guido X Jansen 2433 We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows. We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows. podcast, ecommerce, conversion, usability, webshop, english No Casandra Campbell Guido X Jansen How to run copy experiments & why you should differentiate, with Peep Laja 2 2 29 29 How to run copy experiments & why you should differentiate, with Peep Laja full 908517fa-7e90-4926-8c31-df1743c8487c https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja 

]]> Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja 

]]> Mon, 16 Nov 2020 00:00:31 +0100 Guido X Jansen Guido X Jansen 2789 In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Pe:p Laja How to embed experimentation into Agile product development, with Jonny Longden 2 2 28 28 How to embed experimentation into Agile product development, with Jonny Longden full 616a2262-1a82-4237-815e-e3b9766a0dd6 https://www.cro.cafe/podcast/how-to-embed-experimentation-into-agile-product-development Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden 

]]> Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden 

]]> Mon, 09 Nov 2020 00:00:00 +0100 Guido X Jansen Guido X Jansen 3563 Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 2 2 27 27 Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana full 5b3d8a65-bddf-42b6-9839-5ba33e6f37f4 https://www.cro.cafe/podcast/kaspersky Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana 

]]> Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana 

]]> Mon, 02 Nov 2020 00:09:51 +0100 Guido X Jansen Guido X Jansen 3482 We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Book launch: Online Influence, with Bas Wouters 2 2 26 26 Book launch: Online Influence, with Bas Wouters full 0981a25e-7597-41a0-9c91-9a190df8b6aa https://www.cro.cafe/podcast/book-launch-online-influence Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters

]]> Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters

]]> Mon, 26 Oct 2020 00:00:00 +0100 Guido X Jansen Guido X Jansen 2702 Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr 2 2 25 25 Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr full 1e00282a-a4f7-42a5-9c23-b33b3107eebe https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver 

]]> Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver 

]]> Mon, 19 Oct 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 3482 Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) 2 2 24 24 Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) full f7ed94d2-c3a5-4169-8175-0cce00ac272e https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell 

]]> Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell 

]]> Mon, 12 Oct 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2036 We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) 2 2 Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) bonus 22b4aa6d-94eb-4a7e-9c86-d72b4eea3f87 https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-working-with-clients Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

]]> Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

]]> Mon, 05 Oct 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 3215 This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Ricardo Tayar How to become a better CRO professional, with Abi Hough & Craig Sullivan 2 2 How to become a better CRO professional, with Abi Hough & Craig Sullivan bonus 9335885f-5b4b-4add-b2f5-58dce3249daf https://www.cro.cafe/podcast/how-to-become-a-better-cro-professional Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan 

]]> Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan 

]]> Tue, 29 Sep 2020 11:02:34 +0200 Guido X Jansen Guido X Jansen 1888 We know you can improve the digital customer experience, but how do you improve yourself? Abi & Craig show to keep learning & developing as a CRO professional We know you can improve the digital customer experience, but how do you improve yourself? Abi & Craig show to keep learning & developing as a CRO professional podcast, ecommerce, conversion, usability, webshop, english No Craig Sullivan Guido X Jansen CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) 2 2 23 23 CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) full 5e36d789-8e06-46d2-b924-556d82a96e5c https://www.cro.cafe/podcast/cro-in-a-post-cookie-world Guest 1: Lisanne Maatman URL: https://www.cro.cafe/guest/lisanne-maatman | Guest 2: Dumky de Wilde URL: https://www.cro.cafe/guest/dumky-de-wilde 

]]> Guest 1: Lisanne Maatman URL: https://www.cro.cafe/guest/lisanne-maatman | Guest 2: Dumky de Wilde URL: https://www.cro.cafe/guest/dumky-de-wilde 

]]> Mon, 28 Sep 2020 08:00:00 +0200 Guido X Jansen Guido X Jansen 2826 Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less). Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less). podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen The 6 soft skills that CROs need to master, with Elise Maile 2 2 22 22 The 6 soft skills that CROs need to master, with Elise Maile full 387d3d91-2a84-4ed3-80d0-62116aa75bcc https://www.cro.cafe/podcast/the-6-soft-skills-that-cros-need-to-master Guest: Elise Maile URL: https://www.cro.cafe/guest/elise-maile 

]]> Guest: Elise Maile URL: https://www.cro.cafe/guest/elise-maile 

]]> Mon, 21 Sep 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 3032 Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity. Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) 2 2 21 21 Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) full 27e40dda-9d24-49c1-b836-a0942972007c https://www.cro.cafe/podcast/why-your-experimentation-programme-needs-a-risk-profile Guest: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich 

]]> Guest: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich 

]]> Mon, 14 Sep 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2523 Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business. Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) 2 2 20 20 Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) full 0be25ebe-ed57-4d0e-b3c3-9e7e62bb5e4f https://www.cro.cafe/podcast/server-side-experimentation Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer 

]]> Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer 

]]> Mon, 07 Sep 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 3010 Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid. Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Copywriting for Conversions, with Joel Klettke 2 2 19 19 Copywriting for Conversions, with Joel Klettke full bac7cd23-42ab-45f3-95d6-eb3e9ae74881 https://www.cro.cafe/podcast/copywriting-for-cro Guest: Joel Klettke URL: https://www.cro.cafe/guest/joel-klettke 

]]> Guest: Joel Klettke URL: https://www.cro.cafe/guest/joel-klettke 

]]> Mon, 31 Aug 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2987 Learn how to become great at copywriting for conversion from one of the leading experts on the topic. Learn how to become great at copywriting for conversion from one of the leading experts on the topic. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Make creativity a priority in your CRO process, with AJ Davis 2 2 18 18 Make creativity a priority in your CRO process, with AJ Davis full a16dd479-d108-4f33-b254-5021abf44448 https://www.cro.cafe/podcast/make-creativity-a-priority-in-your-cro-process Guest: AJ Davis URL: https://www.cro.cafe/guest/aj-davis

]]> Guest: AJ Davis URL: https://www.cro.cafe/guest/aj-davis

]]> Mon, 17 Aug 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2216 Today we are going to talk about how to Make creativity a priority in your CRO process and how to level up your CRO user research and we’ll be doing that together with AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She’s the founder of the optimization agency Experiment Zone and before that she led optimization strategy for Fortune 500 companies during her tenure at Clearhead and she was also the lead UX researcher for a product we all have at least played around with which is Google Optimize. Today we are going to talk about how to Make creativity a priority in your CRO process and how to level up your CRO user research and we’ll be doing that together with AJ Davis. AJ is an industry expert in user experience strategy with a proven track reco podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal 2 2 17 17 Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal full 703fc20f-957d-4713-aed9-7cd877802dab https://www.cro.cafe/podcast/why-empathy-is-probably-the-most-important-skill-for-any-cro-pro Guest: Amrdeep Athwal URL: https://www.cro.cafe/guest/amrdeep-athwal 

]]> Guest: Amrdeep Athwal URL: https://www.cro.cafe/guest/amrdeep-athwal 

]]> Mon, 03 Aug 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2671 Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK. Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev 2 2 16 16 Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev full 7c3c4930-643d-48c9-ab2e-8593bb3b5855 https://www.cro.cafe/podcast/why-statistical-knowledge-is-still-crucial-when-running-experiments Guest: Georgi Georgiev URL: https://www.cro.cafe/guest/georgi-zdravkov-georgiev 

]]> Guest: Georgi Georgiev URL: https://www.cro.cafe/guest/georgi-zdravkov-georgiev 

]]> Mon, 27 Jul 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2632 What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing". What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Onl podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com) 2 2 Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com) bonus 50abe506-3dba-4a6b-bd79-2b0a474158f6 https://www.cro.cafe/podcast/datascience-can-do-what Guest 1: Emily Robinson URL: https://www.cro.cafe/guest/emily-robinson | Guest 2: Lukas Vermeer URL: https://www.cro.cafe/guest/lukas-vermeer 

]]> Guest 1: Emily Robinson URL: https://www.cro.cafe/guest/emily-robinson | Guest 2: Lukas Vermeer URL: https://www.cro.cafe/guest/lukas-vermeer 

]]> Fri, 24 Jul 2020 08:12:07 +0200 Guido X Jansen Guido X Jansen 1820 This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for o podcast, ecommerce, conversion, usability, webshop, english No Lukas Vermeer Emily Robinson Guido X Jansen Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden 2 2 Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden bonus ba3f86ec-2710-4a09-996d-44f111145d87 https://www.cro.cafe/podcast/things-that-are-always-broken-in-analytics Guest 1: Charles Meaden URL: https://www.cro.cafe/guest/charles-meaden | Guest 2: Arnout Hellemans URL: https://www.cro.cafe/guest/arnout-hellemans 

]]> Guest 1: Charles Meaden URL: https://www.cro.cafe/guest/charles-meaden | Guest 2: Arnout Hellemans URL: https://www.cro.cafe/guest/arnout-hellemans 

]]> Wed, 22 Jul 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 1815 This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos 2 2 Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos bonus e1bf0f5a-8805-4f63-b078-1758787509f4 https://www.cro.cafe/podcast/contentsquare-virtual-breakfast-panel Guest 1: Fabian Kersten URL: https://www.cro.cafe/guest/fabian-kersten | Guest 2: Lucas Vos URL: https://www.cro.cafe/guest/lucas-vos | Guest 3: Bas van Dijk URL: https://www.cro.cafe/guest/bas-van-dijk 

]]> Guest 1: Fabian Kersten URL: https://www.cro.cafe/guest/fabian-kersten | Guest 2: Lucas Vos URL: https://www.cro.cafe/guest/lucas-vos | Guest 3: Bas van Dijk URL: https://www.cro.cafe/guest/bas-van-dijk 

]]> Tue, 21 Jul 2020 17:00:00 +0200 Guido X Jansen Guido X Jansen 1018 Recorded on Thursday July 16th, 2020. As a part of the Virtual Champagne Breakfast session hosted by ContentSquare and ClickValue we did a CRO.CAFE panel session with: * Bas van Dijk - Senior Customer Journey Specialist at Bol.com * Fabian Kersten - Director Digital Marketing, Sales & Service at Leaseplan * Lucas Vos - Optimizing online platforms at RTL Nederland Recorded on Thursday July 16th, 2020. As a part of the Virtual Champagne Breakfast session hosted by ContentSquare and ClickValue we did a CRO.CAFE panel session with: * Bas van Dijk - Senior Customer Journey Specialist at Bol.com * Fabian Kersten - Dir podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus 2 2 Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus bonus 9123c049-075a-48a8-95df-66b9b4223089 https://www.cro.cafe/podcast/building-and-scaling-your-cro-agency Guest 1: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich | Guest 2: Daniël Markus URL: https://www.cro.cafe/guest/daniel-markus 

]]> Guest 1: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich | Guest 2: Daniël Markus URL: https://www.cro.cafe/guest/daniel-markus 

]]> Tue, 21 Jul 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 1343 This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. This session is with * Stephen Pavlovich, CEO from Converison.com * Daniel Markus, Co-founder at ClickValue This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. This session is with * Stephen Pavlovich, CEO from Converison.com * Daniel Markus, Co-foun podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue) 2 2 15 15 How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue) full 94a45577-bc7e-4ff4-af95-ea7e19105553 https://www.cro.cafe/podcast/how-you-can-motivate-your-organization-to-adopt-cro Guest: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer 

]]> Guest: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer 

]]> Mon, 20 Jul 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2411 Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program. Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp) 2 2 14 14 The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp) full 6993b4a2-16d5-478b-b309-0e8cfff1f1a5 https://www.cro.cafe/podcast/the-art-and-science-of-converting-visitors-into-customers Guest: Khalid Saleh URL: https://www.cro.cafe/guest/khalid-saleh 

]]> Guest: Khalid Saleh URL: https://www.cro.cafe/guest/khalid-saleh 

]]> Mon, 06 Jul 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2732 Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website. Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors int podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Find CRO gold using an SEO crawler, with Luke Carthy 2 2 13 13 Find CRO gold using an SEO crawler, with Luke Carthy full bff3e43a-7825-45d4-81dc-a2a2209c2ed4 https://www.cro.cafe/podcast/find-cro-gold-using-an-seo-crawler Guest: Luke Carthy URL: https://www.cro.cafe/guest/luke-carthy 

]]> Guest: Luke Carthy URL: https://www.cro.cafe/guest/luke-carthy 

]]> Mon, 22 Jun 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 1789 In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination... In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination... podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com) 2 2 12 12 Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com) full 4d03a97e-feb7-41de-9c9e-6e2a5c7c650d https://www.cro.cafe/podcast/holacracy-decentralized-management-and-organizational-governance Guest: Morgan Legge URL: https://www.cro.cafe/guest/morgan-legge 

]]> Guest: Morgan Legge URL: https://www.cro.cafe/guest/morgan-legge 

]]> Tue, 02 Jun 2020 08:00:00 +0200 Guido X Jansen Guido X Jansen 4067 In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive. In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is g podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media) 2 2 11 11 Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media) full b185df63-03dd-4820-9bde-f5b6c4b021df https://www.cro.cafe/podcast/centralized-versus-decentralized-cro Guest: Andrea Corvi URL: https://www.cro.cafe/guest/andrea-corvi 

]]> Guest: Andrea Corvi URL: https://www.cro.cafe/guest/andrea-corvi 

]]> Mon, 25 May 2020 08:00:00 +0200 Guido X Jansen Guido X Jansen 1766 In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech is a company that works for a host of clients all owned by the same mother company so they sort of function as an inhouse agency for different inhouse clients. They help people make smart choices online by creating industry-leading experiences and comparison products. Today we talk about working with a centralized versus a decentralized CRO model. In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech is a company that works for a host of clients all owned by the same mother company so they sort of function as an inhouse agency for different inhouse clients. They he podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen 6 steps to get your experimentational culture running, Marianne Stjernvall (TUI) 2 2 10 10 6 steps to get your experimentational culture running, Marianne Stjernvall (TUI) full bb2c51bc-0242-4e10-9672-b4013689364e https://www.cro.cafe/podcast/6-steps-to-get-your-experimentational-culture-running Guest: Marianne Stjernvall URL: https://www.cro.cafe/guest/marianne-stjernvall 

]]> Guest: Marianne Stjernvall URL: https://www.cro.cafe/guest/marianne-stjernvall 

]]> Mon, 11 May 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 3163 In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are! In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are! podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy 2 2 9 9 Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy full a221ce6a-974a-4eb8-b991-90eb4aaf2fa1 https://www.cro.cafe/podcast/lets-help-the-world-the-covid19-conversion-rate-aid-package Guest: Raoul Doraiswamy URL: https://www.cro.cafe/guest/raoul-doraiswamy 

]]> Guest: Raoul Doraiswamy URL: https://www.cro.cafe/guest/raoul-doraiswamy 

]]> Mon, 04 May 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 1729 A lot of businesses have been hit hard. As group of global CRO specialits, we want to help. Maximising conversion rates on your website is important now more than ever. We're launching the COVID19 Conversion Rate Aid Package, better known as #COVIDCRAP. In this episode I talk to the person that kickstarted COVIDCRAP: Raoul Warren Doraiswamy and we’ll be talking about what covidcrap is and how you as a cro specialist or as a business can join. A lot of businesses have been hit hard. As group of global CRO specialits, we want to help. Maximising conversion rates on your website is important now more than ever. We're launching the COVID19 Conversion Rate Aid Package, better known as #COVIDCRAP. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Automation of tedious CRO work, with Matt Beischel 2 2 8 8 Automation of tedious CRO work, with Matt Beischel full 6c2859fb-a730-4dc3-ba13-2e613e58361c https://www.cro.cafe/podcast/automation-of-tedious-cro-work Guest: Matt Beischel URL: https://www.cro.cafe/guest/matt-beischel 

]]> Guest: Matt Beischel URL: https://www.cro.cafe/guest/matt-beischel 

]]> Mon, 27 Apr 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 3477 In this episode I talk to designer, developer, and optimizer Matt Beischel. He runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the fun parts of the job. In this episode I talk to designer, developer, and optimizer Matt Beischel. He runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the fun parts of the job. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX) 2 2 7 7 Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX) full 91a45be9-00e3-4ca4-82f8-f7b4e07ad063 https://www.cro.cafe/podcast/why-cros-should-think-as-a-venture-capitalist Guest: Sean Sheppard URL: https://www.cro.cafe/guest/sean-sheppard 

]]> Guest: Sean Sheppard URL: https://www.cro.cafe/guest/sean-sheppard 

]]> Mon, 20 Apr 2020 00:00:00 +0200 Guido X Jansen Guido X Jansen 2244 Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup ecosystems and developing the next generation of leaders for the innovation economy. Sean and I discuss some Strategies for Navigating Through Tough Times and talk about how CROs like you and me can deal with companies asking us to optimize when there isn’t even a product/market fit. Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen A better alternative to classic personality tests and how to apply them to commerce 2 2 6 6 A better alternative to classic personality tests and how to apply them to commerce full 6f716d37-148c-449b-9ddb-5957ebc801e7 https://www.cro.cafe/podcast/a-better-alternative-to-classic-personality-tests-and-how-to-apply-them-to-commerce Guest 1: Jon Puleston URL: https://www.cro.cafe/guest/jon-puleston | Guest 2: Bart van der Meer URL: https://www.cro.cafe/guest/bart-van-der-meer 

]]> Guest 1: Jon Puleston URL: https://www.cro.cafe/guest/jon-puleston | Guest 2: Bart van der Meer URL: https://www.cro.cafe/guest/bart-van-der-meer 

]]> Sat, 11 Apr 2020 12:00:00 +0200 Guido Jansen en Bart van der Meer Guido Jansen en Bart van der Meer 2673 A challenge that we’ve all faced when trying to understand customer behavior is that the data just isn’t quite there yet and it’s also a challenge to make it viable for commercial use. But - since you’re listening to this podcast - you are probably very much aware that insights into purchasing behaviour is key to your success. This is where Jon Puleston comes in. He is the Vice President of Innovation at the data insights and consulting company, Kantar and he is a multi-award winning market researcher known worldwide for his thought leadership and new perspectives on the way in which we conduct user and product research. My co-host Bart van der Meer and I spoke with Jon at the beginning of February at a conference and we spoke about his recent paper on developing a more robust measurement tool that can provide a clear picture of human decision making at scale, as well as the techniques he learned along the way that can be applied in the wider world of research. So this is the audio recording of that live session, if you want you can also view the live video recording of my talk with John when you head over to cro.cafe/youtube. A challenge that we’ve all faced when trying to understand customer behavior is that the data just isn’t quite there yet and it’s also a challenge to make it viable for commercial use. But - since you’re listening to this podcast - you are probably very m podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Bart van der Meer Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora) 2 2 5 5 Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora) full 12caa412-e8c2-4af6-92f8-e4f7f878f61c https://www.cro.cafe/podcast/optimizing-for-reach-and-performance Guest: Marta Florentyna Saratowicz URL: https://www.cro.cafe/guest/marta-florentyna-saratowicz 

]]> Guest: Marta Florentyna Saratowicz URL: https://www.cro.cafe/guest/marta-florentyna-saratowicz 

]]> Tue, 03 Mar 2020 16:00:00 +0100 Guido X Jansen Guido X Jansen 2905 With Marta Florentyna Saratowicz I talk about her DAC19 session "How to cope with Intelligent Tracking Protection" and after that we continue our discussion talking about optimizing for reach and performance. With Marta Florentyna Saratowicz I talk about her DAC19 session "How to cope with Intelligent Tracking Protection" and after that we continue our discussion talking about optimizing for reach and performance. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen 2 2 4 4 State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen full 65294f30-4575-493e-a875-294c2d2fd226 https://www.cro.cafe/podcast/analytics-experimentation-personalization-browsers-privacy-simo-ahava Guest 1: Simo Ahava URL: https://www.cro.cafe/guest/simo-ahava | Guest 2: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen | Guest 3: Ton Wesseling URL: https://www.cro.cafe/guest/ton-wesseling 

]]> Guest 1: Simo Ahava URL: https://www.cro.cafe/guest/simo-ahava | Guest 2: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen | Guest 3: Ton Wesseling URL: https://www.cro.cafe/guest/ton-wesseling 

]]> Wed, 19 Feb 2020 16:30:00 +0100 Guido X Jansen Guido X Jansen 2123 Recording from Emerce GAUC where we talk with Simo Ahava, Ton Wesseling and Steen Rasmussen about the current state of Analytics and in particular how browser are making our work harder :). Recording from Emerce GAUC where we talk with Simo Ahava, Ton Wesseling and Steen Rasmussen about the current state of Analytics and in particular how browser are making our work harder :). podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Ton Wesseling The vitality of the data revolution, with Joaqim Bretcha (ESOMAR) 2 2 3 3 The vitality of the data revolution, with Joaqim Bretcha (ESOMAR) full 1c1e8c06-2bf7-462b-8f7d-68f570f68c41 https://www.cro.cafe/podcast/the-vitality-of-the-data-revolution We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20. Guest: Joaquim Bretcha URL: https://www.cro.cafe/guest/joaquim-bretcha 

]]> We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20. Guest: Joaquim Bretcha URL: https://www.cro.cafe/guest/joaquim-bretcha 

]]> Tue, 18 Feb 2020 11:00:00 +0100 Guido X Jansen Guido X Jansen 1390 We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20. We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson 2 2 2 2 How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson full ba1e8068-4b1d-4267-8c20-13cd87a3c469 https://www.cro.cafe/podcast/how-gvc-gaming-reshaped-marketing-budgets-for-all-brands-after-implementing-optimization-techniques We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets Guest: John Dawson URL: https://www.cro.cafe/guest/john-dawson 

]]> We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets Guest: John Dawson URL: https://www.cro.cafe/guest/john-dawson 

]]> Sat, 15 Feb 2020 11:00:00 +0100 Guido X Jansen Guido X Jansen 1484 We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT) 2 2 1 1 Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT) full e934b71c-855c-424a-9fc8-2ac65d94aad0 https://www.cro.cafe/podcast/implementing-behavioral-sciences-in-agile-teams Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track).

Guest: Andre Morys URL: https://www.cro.cafe/guest/andre-morys 

]]> Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track).

Guest: Andre Morys URL: https://www.cro.cafe/guest/andre-morys 

]]> Tue, 28 Jan 2020 00:00:00 +0100 Guido X Jansen Guido X Jansen 2700 Whether talking to agencies or clients, implementing behavioral sciences in agile teams seems to be a struggle that many companies face. Together with André Morys, owner of konversionsKRAFT I explore why this is the case and what optimization teams can do to overcome this. Whether talking to agencies or clients, implementing behavioral sciences in agile teams seems to be a struggle that many companies face. Together with André Morys, owner of konversionsKRAFT I explore why this is the case and what optimization teams can do podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen AI & Personalization, with Guy Yalif & Niels Reimer 1 1 7 7 AI & Personalization, with Guy Yalif & Niels Reimer full 640061d7-d4ce-450e-a010-a3062e5f62f8 https://www.cro.cafe/podcast/ai-personalization Guest 1: Guy Yalif URL: https://www.cro.cafe/guest/guy-yalif | Guest 2: Niels Reijmer URL: https://www.cro.cafe/guest/niels-reijmer 

]]> Guest 1: Guy Yalif URL: https://www.cro.cafe/guest/guy-yalif | Guest 2: Niels Reijmer URL: https://www.cro.cafe/guest/niels-reijmer 

]]> Fri, 24 Jan 2020 15:00:00 +0100 Guido X Jansen Guido X Jansen 1817 Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the café to talk about this! Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue) 1 1 6 6 Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue) full 2ecaa884-ba03-425e-9b76-47c4c616f8ad https://www.cro.cafe/podcast/optimizing-for-friction Guest 1: Roger Dooley URL: https://www.cro.cafe/guest/roger-dooley | Guest 2: Bart Schutz URL: https://www.cro.cafe/guest/bart-schutz 

]]> Guest 1: Roger Dooley URL: https://www.cro.cafe/guest/roger-dooley | Guest 2: Bart Schutz URL: https://www.cro.cafe/guest/bart-schutz 

]]> Wed, 15 Jan 2020 15:00:00 +0100 Guido X Jansen Guido X Jansen 2066 We learn to remove friction from the customer experience, what the possibilities and limitations are and what the must underutilized persuasive principles are. Recorded live during The Conference Formerly Known As Conversion Hotel in 2019 We learn to remove friction from the customer experience, what the possibilities and limitations are and what the must underutilized persuasive principles are. Recorded live during The Conference Formerly Known As Conversion Hotel in 2019 podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Roger Dooley CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers 1 1 5 5 CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers full 4499f223-cfac-46c6-9f8b-101aeadb97ce https://www.cro.cafe/podcast/data-gdpr-and-enforcement Guest 1: Aurélie Pols URL: https://www.cro.cafe/guest/aurelie-pols
Guest 2: Rick Dronkers URL: https://www.cro.cafe/guest/rick-dronkers

]]> Guest 1: Aurélie Pols URL: https://www.cro.cafe/guest/aurelie-pols
Guest 2: Rick Dronkers URL: https://www.cro.cafe/guest/rick-dronkers

]]> Fri, 10 Jan 2020 04:00:00 +0100 Guido X Jansen Guido X Jansen 1653 CH2019 with Aurélie Pols and Rick Dronkers CH2019 with Aurélie Pols and Rick Dronkers podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google) 1 1 4 4 Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google) full 93d826f5-1fc3-425d-a699-be5cce3625a3 https://www.cro.cafe/podcast/acting-on-your-analytics-data-in-an-increasingly-cookieless-world Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities.

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Weiwei Liu-Schröder URL: https://www.cro.cafe/guest/weiwei-liu-schroder 

]]> Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities.

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Weiwei Liu-Schröder URL: https://www.cro.cafe/guest/weiwei-liu-schroder 

]]> Mon, 04 Nov 2019 16:40:00 +0100 Guido Jansen & Bart van der Meer Guido Jansen & Bart van der Meer 1172 In this clip from our livestream during #DAC19, Guido and Bart speak with WeiWi lie-Schröder from Google. In this clip from our livestream during #DAC19, Guido and Bart speak with WeiWi lie-Schröder from Google. podcast, ecommerce, conversion, usability, dac19, moa, livestream No Guido X Jansen Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger 1 1 3 3 Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger full a836a0d6-aaa4-4c2f-a13d-404524bd238a https://www.cro.cafe/podcast/analytics-is-a-product-treat-it-as-such Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward.

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.

Guest 1: Prolet Miteva URL: https://www.cro.cafe/guest/prolet-miteva | Guest 2: matthew-niederberger URL: https://www.cro.cafe/guest/matthew-niederberger 

]]> Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward.

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.

Guest 1: Prolet Miteva URL: https://www.cro.cafe/guest/prolet-miteva | Guest 2: matthew-niederberger URL: https://www.cro.cafe/guest/matthew-niederberger 

]]> Mon, 04 Nov 2019 16:30:00 +0100 Guido Jansen & Bart van der Meer Guido Jansen & Bart van der Meer 2446 In deze clip vanuit de livestream tijdens #DAC19 spraken Guido en Bart met Matthew Niederberger van Tagticians en Prolet Miteva van Autodesk. In deze clip vanuit de livestream tijdens #DAC19 spraken Guido en Bart met Matthew Niederberger van Tagticians en Prolet Miteva van Autodesk. podcast, ecommerce, conversion, usability, dac19, moa, livestream No Guido X Jansen Digital analytics trends: a changing industry and what's next, with Krista Seiden 1 1 2 2 Digital analytics trends: a changing industry and what's next, with Krista Seiden full 6d2f1ffd-6d6b-4213-b0d0-eae6fbe032a9 https://www.cro.cafe/podcast/digital-analytics-trends-a-changing-industry-and-whats-next Krista's session at #DAC19:Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.
 

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Krista Seiden URL: https://www.cro.cafe/guest/krista-seiden 

]]> Krista's session at #DAC19:Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.
 

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Krista Seiden URL: https://www.cro.cafe/guest/krista-seiden 

]]> Mon, 04 Nov 2019 16:15:00 +0100 Guido Jansen & Bart van der Meer Guido Jansen & Bart van der Meer 1737 In this clip from our livestream during #DAC19, Guido and Bart speak with Krista Seiden from KS Digital. In this clip from our livestream during #DAC19, Guido and Bart speak with Krista Seiden from KS Digital. podcast, ecommerce, conversion, usability, dac19, moa, livestream No Guido X Jansen Krista Seiden Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments) 1 1 1 1 Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments) full 492c283c-d2a1-4452-a754-6d86530b8786 https://www.cro.cafe/podcast/why-focussing-on-a-culture-of-experimentation-is-a-waste-of-time Guest: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

]]> Guest: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

]]> Sun, 20 Oct 2019 15:00:00 +0200 Guido X Jansen Guido X Jansen 1767 Tijdens de DDMA Dutch CRO Awards op 3 oktober 2019 deden we live verslag vanaf het event. In deze clip spreken we met Manuel DaCosta van Effective Experiments en tevens spreker tijdens het event. Tijdens de DDMA Dutch CRO Awards op 3 oktober 2019 deden we live verslag vanaf het event. In deze clip spreken we met Manuel DaCosta van Effective Experiments en tevens spreker tijdens het event. podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen Manuel da Costa Welcome new CRO.CAFE listener! 1 1 Welcome new CRO.CAFE listener! trailer tag:soundcloud,2010:tracks/526654710 https://share.transistor.fm/s/67cb8eb4 Teaser episode with info for new listeners!

]]> Teaser episode with info for new listeners!

]]> Thu, 08 Nov 2018 16:09:00 +0100 Guido Jansen Guido Jansen 152 Teaser episode with info for new listeners! Teaser episode with info for new listeners! podcast, ecommerce, conversion, usability, webshop, english No Guido X Jansen