Creating The Greatest Show Transistor (https://transistor.fm) https://feeds.transistor.fm/creating-the-greatest-show Embark on a journey into the world of podcasts with Casey Cheshire as he delves into the art of successful interviews on Creating The Greatest Show. Explore the essential ingredients that make interviews captivating, from meticulous preparation to skillful execution and strategic promotion. This podcast is your go-to guide for mastering the art of interviews, featuring insightful conversations with experienced hosts and industry experts. Learn how to create engaging content that resonates with your audience. Tune in every week for valuable insights and actionable tips to elevate your podcasting game. Copyright 2024 All rights reserved. fc8ba032-c7d5-5281-bd8b-f336deb1769c no Casey Cheshire Bjørn Bauge en Wed, 23 Jul 2025 14:36:19 +0000 Wed, 03 Dec 2025 01:35:18 +0000 https://www.creatingthegreatestshow.com/ https://img.transistor.fm/B7804Mn-XWAHeI6O46WK6I_H6OELxxQft8Z0OVtgIhQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5NDE5LzE2Nzc3/Nzc4MDktYXJ0d29y/ay5qcGc.jpg Creating The Greatest Show https://www.creatingthegreatestshow.com/ episodic Ringmaster Embark on a journey into the world of podcasts with Casey Cheshire as he delves into the art of successful interviews on Creating The Greatest Show. Explore the essential ingredients that make interviews captivating, from meticulous preparation to skillful execution and strategic promotion. This podcast is your go-to guide for mastering the art of interviews, featuring insightful conversations with experienced hosts and industry experts. Learn how to create engaging content that resonates with your audience. Tune in every week for valuable insights and actionable tips to elevate your podcasting game. Embark on a journey into the world of podcasts with Casey Cheshire as he delves into the art of successful interviews on Creating The Greatest Show. podcasting, how to podcast, interview, conversation Ringmaster tech@ringmaster.com No No The Tent Pole Strategy - Mike Montague - Creating The Greatest Show - Episode # 067 67 67 The Tent Pole Strategy - Mike Montague - Creating The Greatest Show - Episode # 067 full 77dfed7f-930e-4368-bd6a-4e2bd158e66f https://www.creatingthegreatestshow.com/episodes/the-tent-pole-strategy-mike-montague-creating-the-greatest-show-episode-067 Our special guest today is Mike Montague, a professional podcaster, speaker, writer, & game show host at Playful Humans and VP of Community Engagement at Sandler. Mike shares his insights on podcasting, emphasizing the importance of 'tent poles' - knowing the beginning, middle, and end of the show. These tent poles allow for flexibility and improvisation while ensuring the podcast is structured and engaging. Mike also discusses the importance of listening in interviews, preparation, and making content audience-centric. He details his experiences hosting the How to Succeed Podcast and his passion project, the Playful Humans Podcast.


Takeaways:

  • Although a certain level of spontaneity is necessary, make sure that you are prepared with a clear agenda and direction for your podcast; this includes doing preliminary research on your guest if applicable.
  • Having a clear structure, and implementing 'tent poles' or clear markers for the beginning, middle, and end of your podcast helps you stay organized while also allowing for flexibility and spontaneity.
  • Be responsive and adaptive to the conversation flow. It's okay to deviate from your script and follow the flow of the conversation, as it can yield more authentic and engaging discussions.
  • Incorporate entertainment and education: A successful podcast often educates its listeners while simultaneously keeping them entertained. 
  • While both host and guests are important, prioritizing the value you provide for your audience should be paramount.


Quote of the Show:

  • “I'm kind of an improv guy. I like to do it live. I like to see what happens. Mistakes are okay, I'm not trying to create this polished interview that is perfect. I want it to be a little messy.” - Mike Montague


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our special guest today is Mike Montague, a professional podcaster, speaker, writer, & game show host at Playful Humans and VP of Community Engagement at Sandler. Mike shares his insights on podcasting, emphasizing the importance of 'tent poles' - knowing the beginning, middle, and end of the show. These tent poles allow for flexibility and improvisation while ensuring the podcast is structured and engaging. Mike also discusses the importance of listening in interviews, preparation, and making content audience-centric. He details his experiences hosting the How to Succeed Podcast and his passion project, the Playful Humans Podcast.


Takeaways:

  • Although a certain level of spontaneity is necessary, make sure that you are prepared with a clear agenda and direction for your podcast; this includes doing preliminary research on your guest if applicable.
  • Having a clear structure, and implementing 'tent poles' or clear markers for the beginning, middle, and end of your podcast helps you stay organized while also allowing for flexibility and spontaneity.
  • Be responsive and adaptive to the conversation flow. It's okay to deviate from your script and follow the flow of the conversation, as it can yield more authentic and engaging discussions.
  • Incorporate entertainment and education: A successful podcast often educates its listeners while simultaneously keeping them entertained. 
  • While both host and guests are important, prioritizing the value you provide for your audience should be paramount.


Quote of the Show:

  • “I'm kind of an improv guy. I like to do it live. I like to see what happens. Mistakes are okay, I'm not trying to create this polished interview that is perfect. I want it to be a little messy.” - Mike Montague


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Mon, 26 Feb 2024 04:00:00 +0000 Ringmaster Ringmaster 3087 Our special guest today is Mike Montague, a professional podcaster, speaker, writer, & game show host at Playful Humans and VP of Community Engagement at Sandler. Mike shares his insights on podcasting, emphasizing the importance of 'tent poles' - knowing the beginning, middle, and end of the show. These tent poles allow for flexibility and improvisation while ensuring the podcast is structured and engaging. Mike also discusses the importance of listening in interviews, preparation, and making content audience-centric. He details his experiences hosting the How to Succeed Podcast and his passion project, the Playful Humans Podcast.


Takeaways:

  • Although a certain level of spontaneity is necessary, make sure that you are prepared with a clear agenda and direction for your podcast; this includes doing preliminary research on your guest if applicable.
  • Having a clear structure, and implementing 'tent poles' or clear markers for the beginning, middle, and end of your podcast helps you stay organized while also allowing for flexibility and spontaneity.
  • Be responsive and adaptive to the conversation flow. It's okay to deviate from your script and follow the flow of the conversation, as it can yield more authentic and engaging discussions.
  • Incorporate entertainment and education: A successful podcast often educates its listeners while simultaneously keeping them entertained. 
  • While both host and guests are important, prioritizing the value you provide for your audience should be paramount.


Quote of the Show:

  • “I'm kind of an improv guy. I like to do it live. I like to see what happens. Mistakes are okay, I'm not trying to create this polished interview that is perfect. I want it to be a little messy.” - Mike Montague


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Elevating Engagement - Lindsay McGuire - Creating The Greatest Show - Episode # 066 66 66 Elevating Engagement - Lindsay McGuire - Creating The Greatest Show - Episode # 066 full 2b0077fa-c82a-4fb5-bee5-e655aab045f0 https://www.creatingthegreatestshow.com/episodes/elevating-engagement-lindsay-mcguire-creating-the-greatest-show-episode-066 Our special guest today is Lindsay McGuire, the Associate Director of Content & Campaigns at Goldcast and host of the event series Donuts & Demand. Join Lindsay and our host Casey Cheshire as they delve into strategies such as polls and giveaways to increase audience engagement and the importance of creating content that caters to the audience's interests. Lindsay highlights her love for the 'surprise and delight' elements of live events, noting that these are key in retaining audience attention. She also cautions on the importance of carrying out 'tech-checks' before the event and shares several horror stories from past live event mishaps. Lindsay talks about embracing unpredictability and being transparent with the audience as key to successful live event hosting. They also discuss the content strategy after event participation, specifically for marketing purposes.

 

Takeaways:

  • Make Use of Polls: Utilize polls to not only engage your audience but also to get valuable feedback, which you can use to improve your content or serve your audience better.
  • Regular Tech Checks: Perform regular tech checks before going live to avoid disruptions. The purpose of the tech check is not only to test equipment but also to ensure everyone's familiar with the platform being used.
  • Be Interactive & Strategic: Plan to make your live event or show exciting and interactive. This includes thinking about how to engage your audience, planning surprises, and considering how to phase key moments.
  • Practice Makes Perfect: The more live events you do, the more comfortable and professional you will become. Expect things to go wrong and when they do, stay positive and maintain an authentic and relatable persona.
  • Importance of Engagement: Quality of engagement is more important than quantity. Even if the audience is small, if they are highly engaged then you're on the right track. It opens the door for relationship-building with the audience.
  • Plan Your Content: Be strategic in your planning. Consider your audience and aim to provide what they want to see or hear rather than pushing content you assume they'll like.
  • Be Real and Authentic: Show authenticity and realness in your shows. This helps to create a deeper connection with your audience and makes you relatable which in turn increases engagement.


Quote of the Show:

  • “You can be less polished and perfect and a little more relatable. We want those authentic and personal moments.” - Lindsay McGuire


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our special guest today is Lindsay McGuire, the Associate Director of Content & Campaigns at Goldcast and host of the event series Donuts & Demand. Join Lindsay and our host Casey Cheshire as they delve into strategies such as polls and giveaways to increase audience engagement and the importance of creating content that caters to the audience's interests. Lindsay highlights her love for the 'surprise and delight' elements of live events, noting that these are key in retaining audience attention. She also cautions on the importance of carrying out 'tech-checks' before the event and shares several horror stories from past live event mishaps. Lindsay talks about embracing unpredictability and being transparent with the audience as key to successful live event hosting. They also discuss the content strategy after event participation, specifically for marketing purposes.

 

Takeaways:

  • Make Use of Polls: Utilize polls to not only engage your audience but also to get valuable feedback, which you can use to improve your content or serve your audience better.
  • Regular Tech Checks: Perform regular tech checks before going live to avoid disruptions. The purpose of the tech check is not only to test equipment but also to ensure everyone's familiar with the platform being used.
  • Be Interactive & Strategic: Plan to make your live event or show exciting and interactive. This includes thinking about how to engage your audience, planning surprises, and considering how to phase key moments.
  • Practice Makes Perfect: The more live events you do, the more comfortable and professional you will become. Expect things to go wrong and when they do, stay positive and maintain an authentic and relatable persona.
  • Importance of Engagement: Quality of engagement is more important than quantity. Even if the audience is small, if they are highly engaged then you're on the right track. It opens the door for relationship-building with the audience.
  • Plan Your Content: Be strategic in your planning. Consider your audience and aim to provide what they want to see or hear rather than pushing content you assume they'll like.
  • Be Real and Authentic: Show authenticity and realness in your shows. This helps to create a deeper connection with your audience and makes you relatable which in turn increases engagement.


Quote of the Show:

  • “You can be less polished and perfect and a little more relatable. We want those authentic and personal moments.” - Lindsay McGuire


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 23 Jan 2024 04:00:00 +0000 Ringmaster Ringmaster 2861 Our special guest today is Lindsay McGuire, the Associate Director of Content & Campaigns at Goldcast and host of the event series Donuts & Demand. Join Lindsay and our host Casey Cheshire as they delve into strategies such as polls and giveaways to increase audience engagement and the importance of creating content that caters to the audience's interests. Lindsay highlights her love for the 'surprise and delight' elements of live events, noting that these are key in retaining audience attention. She also cautions on the importance of carrying out 'tech-checks' before the event and shares several horror stories from past live event mishaps. Lindsay talks about embracing unpredictability and being transparent with the audience as key to successful live event hosting. They also discuss the content strategy after event participation, specifically for marketing purposes.

 

Takeaways:

  • Make Use of Polls: Utilize polls to not only engage your audience but also to get valuable feedback, which you can use to improve your content or serve your audience better.
  • Regular Tech Checks: Perform regular tech checks before going live to avoid disruptions. The purpose of the tech check is not only to test equipment but also to ensure everyone's familiar with the platform being used.
  • Be Interactive & Strategic: Plan to make your live event or show exciting and interactive. This includes thinking about how to engage your audience, planning surprises, and considering how to phase key moments.
  • Practice Makes Perfect: The more live events you do, the more comfortable and professional you will become. Expect things to go wrong and when they do, stay positive and maintain an authentic and relatable persona.
  • Importance of Engagement: Quality of engagement is more important than quantity. Even if the audience is small, if they are highly engaged then you're on the right track. It opens the door for relationship-building with the audience.
  • Plan Your Content: Be strategic in your planning. Consider your audience and aim to provide what they want to see or hear rather than pushing content you assume they'll like.
  • Be Real and Authentic: Show authenticity and realness in your shows. This helps to create a deeper connection with your audience and makes you relatable which in turn increases engagement.


Quote of the Show:

  • “You can be less polished and perfect and a little more relatable. We want those authentic and personal moments.” - Lindsay McGuire


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Interactive Podcasts - Travis Lachner - Creating The Greatest Show - Episode # 065 65 65 Interactive Podcasts - Travis Lachner - Creating The Greatest Show - Episode # 065 full 7b2c7605-bb57-44c5-9e73-341a52b2fdb7 https://www.creatingthegreatestshow.com/episodes/interactive-podcasts-travis-lachner-creating-the-greatest-show-episode-065 Our special guest today is Travis Lachner, CEO and Creative Director of Beast Node and host of The B2Beast Podcast. Join Travis and our host Casey Cheshire as they delve into the art of podcasting, emphasizing the importance of making shows entertaining as well as informative. Travis shares insights about preparing guests for interviews, creating engaging segments, and utilizing podcast episodes as effective B2B sales tools. He also discusses memorable strategies he has used to make his podcasts enjoyable and engaging, such as integrating games and unboxing sessions into the shows, whilst still keeping a professional front and maintaining a business-focused conversation. Travis encourages organic conversations over heavily scripted ones and highlights the importance of deeply researching guests for successful interactions.


Takeaways:

  • Prepare your podcast script meticulously, including aspects like speaker names, sectors, and contents. The script acts as a roadmap that gives the conversations and dialogues a clear sense of direction.
  • For each podcast, have clearly outlined segments such as an intro, main interview, and a fun closing element. This provides a solid structure for your conversations and helps keep your audience engaged throughout the episode. 
  • When interviewing guests for your podcast, put the spotlight on the guest. Devote more time to extracting and showcasing their expertise and experiences rather than dominating the conversation yourself.
  • When it comes to prepping your guests, stick to offering a summary of the segments that will be covered during the interview. Avoid providing them with a list of specific questions as it can lead to rehearsed answers and an unengaging conversation.
  • Consider integrating segment-based strategies in your podcast. For example, a closing game segment can add an element of excitement and fun, improving audience retention.
  • Master the art of conducting a post-show conversation or "green room" chat. This casual chit-chat after the main interview can open doors for further conversations and establish deeper relationships with your guests.
  • If the objective of your podcast show is to generate leads or make sales, use the opportunity to gently introduce your services or products during the post-show chat. Rather than making it sound like a sales pitch, express it in a way that illustrates how your services/products could offer value to the guest.


Quote of the Show:

  • “The best shows that are succeeding, sustaining, and generating positive ROI have at least some element of entertainment attached to it.” - Travis Lachner


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our special guest today is Travis Lachner, CEO and Creative Director of Beast Node and host of The B2Beast Podcast. Join Travis and our host Casey Cheshire as they delve into the art of podcasting, emphasizing the importance of making shows entertaining as well as informative. Travis shares insights about preparing guests for interviews, creating engaging segments, and utilizing podcast episodes as effective B2B sales tools. He also discusses memorable strategies he has used to make his podcasts enjoyable and engaging, such as integrating games and unboxing sessions into the shows, whilst still keeping a professional front and maintaining a business-focused conversation. Travis encourages organic conversations over heavily scripted ones and highlights the importance of deeply researching guests for successful interactions.


Takeaways:

  • Prepare your podcast script meticulously, including aspects like speaker names, sectors, and contents. The script acts as a roadmap that gives the conversations and dialogues a clear sense of direction.
  • For each podcast, have clearly outlined segments such as an intro, main interview, and a fun closing element. This provides a solid structure for your conversations and helps keep your audience engaged throughout the episode. 
  • When interviewing guests for your podcast, put the spotlight on the guest. Devote more time to extracting and showcasing their expertise and experiences rather than dominating the conversation yourself.
  • When it comes to prepping your guests, stick to offering a summary of the segments that will be covered during the interview. Avoid providing them with a list of specific questions as it can lead to rehearsed answers and an unengaging conversation.
  • Consider integrating segment-based strategies in your podcast. For example, a closing game segment can add an element of excitement and fun, improving audience retention.
  • Master the art of conducting a post-show conversation or "green room" chat. This casual chit-chat after the main interview can open doors for further conversations and establish deeper relationships with your guests.
  • If the objective of your podcast show is to generate leads or make sales, use the opportunity to gently introduce your services or products during the post-show chat. Rather than making it sound like a sales pitch, express it in a way that illustrates how your services/products could offer value to the guest.


Quote of the Show:

  • “The best shows that are succeeding, sustaining, and generating positive ROI have at least some element of entertainment attached to it.” - Travis Lachner


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 16 Jan 2024 04:00:00 +0000 Ringmaster Ringmaster 2728 Our special guest today is Travis Lachner, CEO and Creative Director of Beast Node and host of The B2Beast Podcast. Join Travis and our host Casey Cheshire as they delve into the art of podcasting, emphasizing the importance of making shows entertaining as well as informative. Travis shares insights about preparing guests for interviews, creating engaging segments, and utilizing podcast episodes as effective B2B sales tools. He also discusses memorable strategies he has used to make his podcasts enjoyable and engaging, such as integrating games and unboxing sessions into the shows, whilst still keeping a professional front and maintaining a business-focused conversation. Travis encourages organic conversations over heavily scripted ones and highlights the importance of deeply researching guests for successful interactions.


Takeaways:

  • Prepare your podcast script meticulously, including aspects like speaker names, sectors, and contents. The script acts as a roadmap that gives the conversations and dialogues a clear sense of direction.
  • For each podcast, have clearly outlined segments such as an intro, main interview, and a fun closing element. This provides a solid structure for your conversations and helps keep your audience engaged throughout the episode. 
  • When interviewing guests for your podcast, put the spotlight on the guest. Devote more time to extracting and showcasing their expertise and experiences rather than dominating the conversation yourself.
  • When it comes to prepping your guests, stick to offering a summary of the segments that will be covered during the interview. Avoid providing them with a list of specific questions as it can lead to rehearsed answers and an unengaging conversation.
  • Consider integrating segment-based strategies in your podcast. For example, a closing game segment can add an element of excitement and fun, improving audience retention.
  • Master the art of conducting a post-show conversation or "green room" chat. This casual chit-chat after the main interview can open doors for further conversations and establish deeper relationships with your guests.
  • If the objective of your podcast show is to generate leads or make sales, use the opportunity to gently introduce your services or products during the post-show chat. Rather than making it sound like a sales pitch, express it in a way that illustrates how your services/products could offer value to the guest.


Quote of the Show:

  • “The best shows that are succeeding, sustaining, and generating positive ROI have at least some element of entertainment attached to it.” - Travis Lachner


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Building Authentic Brands through Podcasts - Lindsay Tjepkema - Creating The Greatest Show - Episode # 064 64 64 Building Authentic Brands through Podcasts - Lindsay Tjepkema - Creating The Greatest Show - Episode # 064 full 65bac217-d10c-4550-b5d3-5e463b5d9e23 https://www.creatingthegreatestshow.com/episodes/building-authentic-brands-through-podcasts-lindsay-tjepkema-creating-the-greatest-show-episode-064 In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather than focusing on the host or guest. She also shares some of the challenges and opportunities for creating quality content, and her views on promotions, seasons, and sponsorships in podcasts.

 

Takeaways:

  • Look for ways to educate your audience. Use your podcast as a medium to enlighten your audience about relevant and interesting topics.
  • Remember that human connection is a basic business need. Even though technology and automation might streamline processes, the need for human interaction is fundamental and should not be overlooked.
  • Keep your audience as the top priority. Use your role as the host not to serve your own interests, but to provide value and serve your listeners.
  • Constantly evaluate your podcast's performance. Always ask yourself: what does a successful podcast look like to you? Use this vision to shape your podcast's current strategies and future growth.
  • Taking product discussions into the podcast should be done strategically. Ensure that it adds value to your listeners rather than sounding like an overt promotional activity.
  • Be passionate about authentic brand building. Strive to convey the true essence of your brand in every podcast episode you create.
  • Strive to connect on a human level with your guests. This not only improves the quality of conversation but also makes your audience feel more engaged.


Quote of the Show:

  • “The brands that get it right and have the most loyal following are the ones that prioritize getting creative about human connection.” - Lindsay Tjepkema


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather than focusing on the host or guest. She also shares some of the challenges and opportunities for creating quality content, and her views on promotions, seasons, and sponsorships in podcasts.

 

Takeaways:

  • Look for ways to educate your audience. Use your podcast as a medium to enlighten your audience about relevant and interesting topics.
  • Remember that human connection is a basic business need. Even though technology and automation might streamline processes, the need for human interaction is fundamental and should not be overlooked.
  • Keep your audience as the top priority. Use your role as the host not to serve your own interests, but to provide value and serve your listeners.
  • Constantly evaluate your podcast's performance. Always ask yourself: what does a successful podcast look like to you? Use this vision to shape your podcast's current strategies and future growth.
  • Taking product discussions into the podcast should be done strategically. Ensure that it adds value to your listeners rather than sounding like an overt promotional activity.
  • Be passionate about authentic brand building. Strive to convey the true essence of your brand in every podcast episode you create.
  • Strive to connect on a human level with your guests. This not only improves the quality of conversation but also makes your audience feel more engaged.


Quote of the Show:

  • “The brands that get it right and have the most loyal following are the ones that prioritize getting creative about human connection.” - Lindsay Tjepkema


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 02 Jan 2024 04:00:00 +0000 Ringmaster Ringmaster 3368 In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather than focusing on the host or guest. She also shares some of the challenges and opportunities for creating quality content, and her views on promotions, seasons, and sponsorships in podcasts.

 

Takeaways:

  • Look for ways to educate your audience. Use your podcast as a medium to enlighten your audience about relevant and interesting topics.
  • Remember that human connection is a basic business need. Even though technology and automation might streamline processes, the need for human interaction is fundamental and should not be overlooked.
  • Keep your audience as the top priority. Use your role as the host not to serve your own interests, but to provide value and serve your listeners.
  • Constantly evaluate your podcast's performance. Always ask yourself: what does a successful podcast look like to you? Use this vision to shape your podcast's current strategies and future growth.
  • Taking product discussions into the podcast should be done strategically. Ensure that it adds value to your listeners rather than sounding like an overt promotional activity.
  • Be passionate about authentic brand building. Strive to convey the true essence of your brand in every podcast episode you create.
  • Strive to connect on a human level with your guests. This not only improves the quality of conversation but also makes your audience feel more engaged.


Quote of the Show:

  • “The brands that get it right and have the most loyal following are the ones that prioritize getting creative about human connection.” - Lindsay Tjepkema


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Empowering Podcasting Tactics - Monica Anderson - Creating The Greatest Show - Episode # 063 63 63 Empowering Podcasting Tactics - Monica Anderson - Creating The Greatest Show - Episode # 063 full acbadf1a-b7bc-4830-b3f6-24f452973e64 https://www.creatingthegreatestshow.com/episodes/empowering-podcasting-tactics-monica-anderson-creating-the-greatest-show-episode-063 Our special guest today is Dr. mOe Anderson (Monica "mOe" (Frazier) Anderson, DDS, DBA, FICD), the host of The Perpetual mOetion Podcast. In this episode, she shares her experiences as a podcaster and a passionate public speaker. She highlights the importance of having quality, open-minded podcast guests who provide value and empower people. Dr. Anderson stresses that her objective is to educate listeners and give them tangible takeaways for personal transformation. A notable strategy she uses is to prepare questions that explore the journey of her guests, leading to revelations about their experiences and thought processes. Dr. Anderson also discusses the challenges she faces, such as time management and the growing numbers of people trying to profit from podcasters, and shares her goals for the future of her show.


Takeaways:

  • Diversify your guest list: Regularly invite individuals from different backgrounds, industries, and perspectives to be guests on your show. This enriches the conversations and makes your show more interesting to a broader audience.
  • Prepare thoroughly for each guest: Before you speak with your guests, thoroughly vet them and prepare for the interview. This helps to create a more engaging conversation and allows you to ask deeper and more insightful questions.
  • Consider adding visual components to your podcast: With the increasing popularity of video content, consider integrating video components into your podcasts. This can expand your audience and increase engagement. 
  • Look for authenticity in your guests: Prioritize guests who are open, genuine, and willing to share meaningful information, not just promote their products or services. This contributes to the overall value of your podcast. 
  • Embrace humility in your podcasting journey: Remember that even as the host, there's always something new to learn from your guests. Set aside any ego and approach each conversation with curiosity and a desire to learn.
  • Be selective in accepting guest pitches: Avoid guests who offer basic, cookie-cutter advice and those who are primarily focused on self-promotion. Instead, prioritize individuals who have unique insights and fresh perspectives to offer your audience.
  • Leverage your podcasting network: Make the most of your relationships with past guests by seeking their recommendations for future interviewees. This can help maintain the quality and diversity of your guest pipeline.


Quote of the Show:

“I want to educate people. I want them to have some transformation, something to take away. So I look for quality guests who are really about empowering people.” - Monica Anderson


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our special guest today is Dr. mOe Anderson (Monica "mOe" (Frazier) Anderson, DDS, DBA, FICD), the host of The Perpetual mOetion Podcast. In this episode, she shares her experiences as a podcaster and a passionate public speaker. She highlights the importance of having quality, open-minded podcast guests who provide value and empower people. Dr. Anderson stresses that her objective is to educate listeners and give them tangible takeaways for personal transformation. A notable strategy she uses is to prepare questions that explore the journey of her guests, leading to revelations about their experiences and thought processes. Dr. Anderson also discusses the challenges she faces, such as time management and the growing numbers of people trying to profit from podcasters, and shares her goals for the future of her show.


Takeaways:

  • Diversify your guest list: Regularly invite individuals from different backgrounds, industries, and perspectives to be guests on your show. This enriches the conversations and makes your show more interesting to a broader audience.
  • Prepare thoroughly for each guest: Before you speak with your guests, thoroughly vet them and prepare for the interview. This helps to create a more engaging conversation and allows you to ask deeper and more insightful questions.
  • Consider adding visual components to your podcast: With the increasing popularity of video content, consider integrating video components into your podcasts. This can expand your audience and increase engagement. 
  • Look for authenticity in your guests: Prioritize guests who are open, genuine, and willing to share meaningful information, not just promote their products or services. This contributes to the overall value of your podcast. 
  • Embrace humility in your podcasting journey: Remember that even as the host, there's always something new to learn from your guests. Set aside any ego and approach each conversation with curiosity and a desire to learn.
  • Be selective in accepting guest pitches: Avoid guests who offer basic, cookie-cutter advice and those who are primarily focused on self-promotion. Instead, prioritize individuals who have unique insights and fresh perspectives to offer your audience.
  • Leverage your podcasting network: Make the most of your relationships with past guests by seeking their recommendations for future interviewees. This can help maintain the quality and diversity of your guest pipeline.


Quote of the Show:

“I want to educate people. I want them to have some transformation, something to take away. So I look for quality guests who are really about empowering people.” - Monica Anderson


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 19 Dec 2023 04:00:00 +0000 Ringmaster Ringmaster 2384 Our special guest today is Dr. mOe Anderson (Monica "mOe" (Frazier) Anderson, DDS, DBA, FICD), the host of The Perpetual mOetion Podcast. In this episode, she shares her experiences as a podcaster and a passionate public speaker. She highlights the importance of having quality, open-minded podcast guests who provide value and empower people. Dr. Anderson stresses that her objective is to educate listeners and give them tangible takeaways for personal transformation. A notable strategy she uses is to prepare questions that explore the journey of her guests, leading to revelations about their experiences and thought processes. Dr. Anderson also discusses the challenges she faces, such as time management and the growing numbers of people trying to profit from podcasters, and shares her goals for the future of her show.


Takeaways:

  • Diversify your guest list: Regularly invite individuals from different backgrounds, industries, and perspectives to be guests on your show. This enriches the conversations and makes your show more interesting to a broader audience.
  • Prepare thoroughly for each guest: Before you speak with your guests, thoroughly vet them and prepare for the interview. This helps to create a more engaging conversation and allows you to ask deeper and more insightful questions.
  • Consider adding visual components to your podcast: With the increasing popularity of video content, consider integrating video components into your podcasts. This can expand your audience and increase engagement. 
  • Look for authenticity in your guests: Prioritize guests who are open, genuine, and willing to share meaningful information, not just promote their products or services. This contributes to the overall value of your podcast. 
  • Embrace humility in your podcasting journey: Remember that even as the host, there's always something new to learn from your guests. Set aside any ego and approach each conversation with curiosity and a desire to learn.
  • Be selective in accepting guest pitches: Avoid guests who offer basic, cookie-cutter advice and those who are primarily focused on self-promotion. Instead, prioritize individuals who have unique insights and fresh perspectives to offer your audience.
  • Leverage your podcasting network: Make the most of your relationships with past guests by seeking their recommendations for future interviewees. This can help maintain the quality and diversity of your guest pipeline.


Quote of the Show:

“I want to educate people. I want them to have some transformation, something to take away. So I look for quality guests who are really about empowering people.” - Monica Anderson


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Podcast Ads That Resonate - Anna Ratala - Creating The Greatest Show - Episode # 062 62 62 Podcast Ads That Resonate - Anna Ratala - Creating The Greatest Show - Episode # 062 full 5034625d-4dd8-4678-8b3c-6ce65b2f7298 https://www.creatingthegreatestshow.com/episodes/podcast-ads-that-resonate-anna-ratala-creating-the-greatest-show-episode-062 Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget minimums required. Additionally, Anna hosts the Found(H)er Mind Podcast, offering an audio journal insight into the journey of a startup founder and the behind-the-scenes of building a venture-backed business.


Takeaways:

  • Be authentic and passionate about your journey or topic. Don't overly tailor content to the audience; let them gather around your genuine passion. Keep the podcast conversational, making listeners feel like they're part of an engaging discussion.
  • Choose guests wisely, especially in the beginning. Opt for those comfortable with podcasts to ease into a conversational flow. Prioritize a relaxed atmosphere; practice with friends if needed. When recording, forget about the "record" button—be genuine to yourself, overcoming the initial fear of being on air.
  • In podcasts, authenticity matters more than scripted perfection; let your genuine voice and personality come through for a more engaging and relatable experience.
  • Create a safe space for yourself and your guests to be genuine, fostering a truly engaging and authentic atmosphere. Your authenticity sets the tone for your guests to feel comfortable and be themselves.
  • People dislike bad and poorly targeted ads, not ads in general. Focus on creating authentic, well-targeted ads that tell compelling stories about products and services. In modern advertising, authenticity matters—shift from hard selling to creating emotional connections and experiences that resonate with your audience.
  • Harness the power of influence and word of mouth. People trust recommendations, whether from friends or familiar influencers like podcast hosts. Building a genuine connection fosters a sense of familiarity, making your brand more relatable and appealing.
  • Boost your podcast's reach by advertising on similar podcasts. This approach is effective as you're not pushing sales; instead, you're leveraging the existing podcast-listening habit. Listeners are more likely to check out a recommended podcast within the same genre, creating a seamless and successful promotional strategy.


Quote of the Show:

  • “People don't hate ads, they hate bad and poorly targeted ads.” - Anna Ratala


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget minimums required. Additionally, Anna hosts the Found(H)er Mind Podcast, offering an audio journal insight into the journey of a startup founder and the behind-the-scenes of building a venture-backed business.


Takeaways:

  • Be authentic and passionate about your journey or topic. Don't overly tailor content to the audience; let them gather around your genuine passion. Keep the podcast conversational, making listeners feel like they're part of an engaging discussion.
  • Choose guests wisely, especially in the beginning. Opt for those comfortable with podcasts to ease into a conversational flow. Prioritize a relaxed atmosphere; practice with friends if needed. When recording, forget about the "record" button—be genuine to yourself, overcoming the initial fear of being on air.
  • In podcasts, authenticity matters more than scripted perfection; let your genuine voice and personality come through for a more engaging and relatable experience.
  • Create a safe space for yourself and your guests to be genuine, fostering a truly engaging and authentic atmosphere. Your authenticity sets the tone for your guests to feel comfortable and be themselves.
  • People dislike bad and poorly targeted ads, not ads in general. Focus on creating authentic, well-targeted ads that tell compelling stories about products and services. In modern advertising, authenticity matters—shift from hard selling to creating emotional connections and experiences that resonate with your audience.
  • Harness the power of influence and word of mouth. People trust recommendations, whether from friends or familiar influencers like podcast hosts. Building a genuine connection fosters a sense of familiarity, making your brand more relatable and appealing.
  • Boost your podcast's reach by advertising on similar podcasts. This approach is effective as you're not pushing sales; instead, you're leveraging the existing podcast-listening habit. Listeners are more likely to check out a recommended podcast within the same genre, creating a seamless and successful promotional strategy.


Quote of the Show:

  • “People don't hate ads, they hate bad and poorly targeted ads.” - Anna Ratala


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Wed, 13 Dec 2023 04:00:00 +0000 Ringmaster Ringmaster 2337 Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget minimums required. Additionally, Anna hosts the Found(H)er Mind Podcast, offering an audio journal insight into the journey of a startup founder and the behind-the-scenes of building a venture-backed business.


Takeaways:

  • Be authentic and passionate about your journey or topic. Don't overly tailor content to the audience; let them gather around your genuine passion. Keep the podcast conversational, making listeners feel like they're part of an engaging discussion.
  • Choose guests wisely, especially in the beginning. Opt for those comfortable with podcasts to ease into a conversational flow. Prioritize a relaxed atmosphere; practice with friends if needed. When recording, forget about the "record" button—be genuine to yourself, overcoming the initial fear of being on air.
  • In podcasts, authenticity matters more than scripted perfection; let your genuine voice and personality come through for a more engaging and relatable experience.
  • Create a safe space for yourself and your guests to be genuine, fostering a truly engaging and authentic atmosphere. Your authenticity sets the tone for your guests to feel comfortable and be themselves.
  • People dislike bad and poorly targeted ads, not ads in general. Focus on creating authentic, well-targeted ads that tell compelling stories about products and services. In modern advertising, authenticity matters—shift from hard selling to creating emotional connections and experiences that resonate with your audience.
  • Harness the power of influence and word of mouth. People trust recommendations, whether from friends or familiar influencers like podcast hosts. Building a genuine connection fosters a sense of familiarity, making your brand more relatable and appealing.
  • Boost your podcast's reach by advertising on similar podcasts. This approach is effective as you're not pushing sales; instead, you're leveraging the existing podcast-listening habit. Listeners are more likely to check out a recommended podcast within the same genre, creating a seamless and successful promotional strategy.


Quote of the Show:

  • “People don't hate ads, they hate bad and poorly targeted ads.” - Anna Ratala


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Listen, Connect, Engage - Vinay Koshy - Creating The Greatest Show - Episode # 061 61 61 Listen, Connect, Engage - Vinay Koshy - Creating The Greatest Show - Episode # 061 full d8693e71-1f28-4666-b368-aba30ea0da65 https://www.creatingthegreatestshow.com/episodes/listen-connect-engage-vinay-koshy-creating-the-greatest-show-episode-061 Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of storytelling.

 

Takeaways:

  • Practice deep listening by paying attention to yourself, the content, context, and underlying meaning in conversations; it's a valuable skill often overlooked.
  • Embrace disagreement as it brings passion and emotion to discussions. When questioning, focus on unpacking both the logic and emotions involved for a more thorough understanding.
  • Everyone has stories and emotions. To uncover these narratives, actively listen and help individuals unpack their experiences. It's through storytelling that emotions, regardless of one's wiring, become apparent.
  • When discussing products, go beyond features and benefits. Connect with the audience by focusing on how the product solves real problems, understanding use cases, and making the information applicable for a more engaging and useful conversation.
  • Prioritize reliability over features when choosing podcasting tools. A bad tech experience can ruin a great conversation.
  • A successful interview involves guests who share experiences, knowledge, and personal stories. The power of storytelling makes episodes memorable and resonate with the audience.
  • For a more targeted approach, explore both sides of the client-service relationship, examining how guests serve clients and their perspectives as clients. This storytelling approach adds depth to discussions about success and journeys with products or services.


Quote of the Show:

  • “There's great value in actually being able to really listen to what's being said” - Vinay Koshy


Links:

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of storytelling.

 

Takeaways:

  • Practice deep listening by paying attention to yourself, the content, context, and underlying meaning in conversations; it's a valuable skill often overlooked.
  • Embrace disagreement as it brings passion and emotion to discussions. When questioning, focus on unpacking both the logic and emotions involved for a more thorough understanding.
  • Everyone has stories and emotions. To uncover these narratives, actively listen and help individuals unpack their experiences. It's through storytelling that emotions, regardless of one's wiring, become apparent.
  • When discussing products, go beyond features and benefits. Connect with the audience by focusing on how the product solves real problems, understanding use cases, and making the information applicable for a more engaging and useful conversation.
  • Prioritize reliability over features when choosing podcasting tools. A bad tech experience can ruin a great conversation.
  • A successful interview involves guests who share experiences, knowledge, and personal stories. The power of storytelling makes episodes memorable and resonate with the audience.
  • For a more targeted approach, explore both sides of the client-service relationship, examining how guests serve clients and their perspectives as clients. This storytelling approach adds depth to discussions about success and journeys with products or services.


Quote of the Show:

  • “There's great value in actually being able to really listen to what's being said” - Vinay Koshy


Links:

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 07 Dec 2023 04:00:00 +0000 Ringmaster Ringmaster 1393 Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of storytelling.

 

Takeaways:

  • Practice deep listening by paying attention to yourself, the content, context, and underlying meaning in conversations; it's a valuable skill often overlooked.
  • Embrace disagreement as it brings passion and emotion to discussions. When questioning, focus on unpacking both the logic and emotions involved for a more thorough understanding.
  • Everyone has stories and emotions. To uncover these narratives, actively listen and help individuals unpack their experiences. It's through storytelling that emotions, regardless of one's wiring, become apparent.
  • When discussing products, go beyond features and benefits. Connect with the audience by focusing on how the product solves real problems, understanding use cases, and making the information applicable for a more engaging and useful conversation.
  • Prioritize reliability over features when choosing podcasting tools. A bad tech experience can ruin a great conversation.
  • A successful interview involves guests who share experiences, knowledge, and personal stories. The power of storytelling makes episodes memorable and resonate with the audience.
  • For a more targeted approach, explore both sides of the client-service relationship, examining how guests serve clients and their perspectives as clients. This storytelling approach adds depth to discussions about success and journeys with products or services.


Quote of the Show:

  • “There's great value in actually being able to really listen to what's being said” - Vinay Koshy


Links:

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Podcast Pivot - Adam Robinson - Creating The Greatest Show - Episode # 060 60 60 Podcast Pivot - Adam Robinson - Creating The Greatest Show - Episode # 060 full 0a7e41b7-f1a6-44a7-9c45-136a2a2cf1ed https://www.creatingthegreatestshow.com/episodes/podcast-pivot-adam-robinson-creating-the-greatest-show-episode-060 Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast.


Takeaways:

  • Start your podcasting journey by asking meaningful questions. Aim for insights that either provoke thought or offer actionable advice. Consider adapting content for short-form videos to broaden distribution. The key is to make your interviews versatile and valuable to maximize impact.
  • Transform your podcast for better results by being intentional about your audience. Consider adapting your content to match what your audience truly wants, making your research process more efficient and the podcast more engaging.
  • Enhance your podcast by coaching guests for impactful soundbites. Encourage them to repeat key points in a condensed form, ensuring clarity and avoiding rambling. This technique helps distill valuable information for your audience.
  • While podcast agencies can excel in production, having an in-house team allows for deeper and more tailored content creation. Consider the flexibility and alignment with company goals that an internal team can provide, offering a personalized approach beyond the structured services of an agency.
  • When building an in-house podcast team, prioritize a content manager mindset. Look beyond podcast production and identify topics that can fuel various content formats like LinkedIn posts and short-form videos. Encourage team members to contribute to the larger content strategy, aligning the podcast with broader marketing goals rather than treating it in isolation.
  • Embrace the learning curve in content creation. Acknowledge that it's okay not to have all the answers from the start. Focus on understanding your purpose, goals, and what success means for your content. Instead of rushing into it, take the time to learn and refine your approach gradually.
  • Transform your podcast into a lead generation tool by considering paid distribution on platforms like LinkedIn. If spending on reaching a wider and more qualified audience brings substantial returns, it's a strategic investment. Aim for a product that aligns with your target audience and competes favorably with leading shows. Success lies in creating a podcast that not only meets your criteria but also serves as an effective lead-generation mechanism.


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast.


Takeaways:

  • Start your podcasting journey by asking meaningful questions. Aim for insights that either provoke thought or offer actionable advice. Consider adapting content for short-form videos to broaden distribution. The key is to make your interviews versatile and valuable to maximize impact.
  • Transform your podcast for better results by being intentional about your audience. Consider adapting your content to match what your audience truly wants, making your research process more efficient and the podcast more engaging.
  • Enhance your podcast by coaching guests for impactful soundbites. Encourage them to repeat key points in a condensed form, ensuring clarity and avoiding rambling. This technique helps distill valuable information for your audience.
  • While podcast agencies can excel in production, having an in-house team allows for deeper and more tailored content creation. Consider the flexibility and alignment with company goals that an internal team can provide, offering a personalized approach beyond the structured services of an agency.
  • When building an in-house podcast team, prioritize a content manager mindset. Look beyond podcast production and identify topics that can fuel various content formats like LinkedIn posts and short-form videos. Encourage team members to contribute to the larger content strategy, aligning the podcast with broader marketing goals rather than treating it in isolation.
  • Embrace the learning curve in content creation. Acknowledge that it's okay not to have all the answers from the start. Focus on understanding your purpose, goals, and what success means for your content. Instead of rushing into it, take the time to learn and refine your approach gradually.
  • Transform your podcast into a lead generation tool by considering paid distribution on platforms like LinkedIn. If spending on reaching a wider and more qualified audience brings substantial returns, it's a strategic investment. Aim for a product that aligns with your target audience and competes favorably with leading shows. Success lies in creating a podcast that not only meets your criteria but also serves as an effective lead-generation mechanism.


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Fri, 01 Dec 2023 05:00:00 +0000 Ringmaster Ringmaster 1718 Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast.


Takeaways:

  • Start your podcasting journey by asking meaningful questions. Aim for insights that either provoke thought or offer actionable advice. Consider adapting content for short-form videos to broaden distribution. The key is to make your interviews versatile and valuable to maximize impact.
  • Transform your podcast for better results by being intentional about your audience. Consider adapting your content to match what your audience truly wants, making your research process more efficient and the podcast more engaging.
  • Enhance your podcast by coaching guests for impactful soundbites. Encourage them to repeat key points in a condensed form, ensuring clarity and avoiding rambling. This technique helps distill valuable information for your audience.
  • While podcast agencies can excel in production, having an in-house team allows for deeper and more tailored content creation. Consider the flexibility and alignment with company goals that an internal team can provide, offering a personalized approach beyond the structured services of an agency.
  • When building an in-house podcast team, prioritize a content manager mindset. Look beyond podcast production and identify topics that can fuel various content formats like LinkedIn posts and short-form videos. Encourage team members to contribute to the larger content strategy, aligning the podcast with broader marketing goals rather than treating it in isolation.
  • Embrace the learning curve in content creation. Acknowledge that it's okay not to have all the answers from the start. Focus on understanding your purpose, goals, and what success means for your content. Instead of rushing into it, take the time to learn and refine your approach gradually.
  • Transform your podcast into a lead generation tool by considering paid distribution on platforms like LinkedIn. If spending on reaching a wider and more qualified audience brings substantial returns, it's a strategic investment. Aim for a product that aligns with your target audience and competes favorably with leading shows. Success lies in creating a podcast that not only meets your criteria but also serves as an effective lead-generation mechanism.


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Podcast Pipeline Power - Susan Diaz - Creating The Greatest Show - Episode # 059 59 59 Podcast Pipeline Power - Susan Diaz - Creating The Greatest Show - Episode # 059 full 8aa86ab9-3b25-45bd-a766-08725fe27a36 https://www.creatingthegreatestshow.com/episodes/podcast-pipeline-power-susan-diaz-creating-the-greatest-show-episode-059 Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant."

In addition to her entrepreneurial pursuits, Susan wears the hat of a seasoned podcaster. She is the co-host of The 4 AM Report Podcast and the ABCDEI Podcast, where her expertise and engaging discussions shine through. Join us as we delve into the multifaceted world of Susan Diaz's experiences and insights.

 

Takeaways:

  • Build a business pipeline through valuable conversations for scale and recognition, ensuring it serves its purpose as the primary engagement point.
  • By prioritizing ideal clients as guests, your podcast can delve into their challenges, providing valuable insights and creating engaging content.
  • Unlike structured speaking engagements with predetermined questions, the appeal of a conversational podcast lies in its enjoyable and engaging nature. The freedom for follow-up discussions fosters a more dynamic and immersive experience for both guests and listeners.
  • For your guests, consider embracing asynchronous preparation over prep calls. This allows your guests to dive into episodes and gather information independently for a more thorough and comfortable readiness, especially if you lean towards introversion.
  • Avoiding prep calls can prevent the risk of forgetting crucial points during the actual conversation, especially with anxious guests. Embracing a more spontaneous approach allows for natural discussions, and even if some details are missed, the overall quality of the conversation remains strong.
  • Embracing various approaches, such as skipping prep calls, highlights the importance of adapting to guests' preferences. It underscores the idea that there's no one-size-fits-all method in podcasting, emphasizing the value of listening to and understanding each guest individually.
  • Building business relationships through podcasting involves a circular process of reciprocity. It begins with establishing trust by delivering on promises and showcasing your expertise. The co-created content becomes a shared asset, fostering pride and trust. Staying in touch, not through traditional marketing but with meaningful interactions, eventually leads to referrals and mutual support.


Quote of the Show:

  • “Even if I do the same thing as everyone else, I've got to believe that I serve the world in a different way.” - Susan Diaz


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant."

In addition to her entrepreneurial pursuits, Susan wears the hat of a seasoned podcaster. She is the co-host of The 4 AM Report Podcast and the ABCDEI Podcast, where her expertise and engaging discussions shine through. Join us as we delve into the multifaceted world of Susan Diaz's experiences and insights.

 

Takeaways:

  • Build a business pipeline through valuable conversations for scale and recognition, ensuring it serves its purpose as the primary engagement point.
  • By prioritizing ideal clients as guests, your podcast can delve into their challenges, providing valuable insights and creating engaging content.
  • Unlike structured speaking engagements with predetermined questions, the appeal of a conversational podcast lies in its enjoyable and engaging nature. The freedom for follow-up discussions fosters a more dynamic and immersive experience for both guests and listeners.
  • For your guests, consider embracing asynchronous preparation over prep calls. This allows your guests to dive into episodes and gather information independently for a more thorough and comfortable readiness, especially if you lean towards introversion.
  • Avoiding prep calls can prevent the risk of forgetting crucial points during the actual conversation, especially with anxious guests. Embracing a more spontaneous approach allows for natural discussions, and even if some details are missed, the overall quality of the conversation remains strong.
  • Embracing various approaches, such as skipping prep calls, highlights the importance of adapting to guests' preferences. It underscores the idea that there's no one-size-fits-all method in podcasting, emphasizing the value of listening to and understanding each guest individually.
  • Building business relationships through podcasting involves a circular process of reciprocity. It begins with establishing trust by delivering on promises and showcasing your expertise. The co-created content becomes a shared asset, fostering pride and trust. Staying in touch, not through traditional marketing but with meaningful interactions, eventually leads to referrals and mutual support.


Quote of the Show:

  • “Even if I do the same thing as everyone else, I've got to believe that I serve the world in a different way.” - Susan Diaz


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 21 Nov 2023 17:43:47 +0000 Ringmaster Ringmaster 3621 Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant."

In addition to her entrepreneurial pursuits, Susan wears the hat of a seasoned podcaster. She is the co-host of The 4 AM Report Podcast and the ABCDEI Podcast, where her expertise and engaging discussions shine through. Join us as we delve into the multifaceted world of Susan Diaz's experiences and insights.

 

Takeaways:

  • Build a business pipeline through valuable conversations for scale and recognition, ensuring it serves its purpose as the primary engagement point.
  • By prioritizing ideal clients as guests, your podcast can delve into their challenges, providing valuable insights and creating engaging content.
  • Unlike structured speaking engagements with predetermined questions, the appeal of a conversational podcast lies in its enjoyable and engaging nature. The freedom for follow-up discussions fosters a more dynamic and immersive experience for both guests and listeners.
  • For your guests, consider embracing asynchronous preparation over prep calls. This allows your guests to dive into episodes and gather information independently for a more thorough and comfortable readiness, especially if you lean towards introversion.
  • Avoiding prep calls can prevent the risk of forgetting crucial points during the actual conversation, especially with anxious guests. Embracing a more spontaneous approach allows for natural discussions, and even if some details are missed, the overall quality of the conversation remains strong.
  • Embracing various approaches, such as skipping prep calls, highlights the importance of adapting to guests' preferences. It underscores the idea that there's no one-size-fits-all method in podcasting, emphasizing the value of listening to and understanding each guest individually.
  • Building business relationships through podcasting involves a circular process of reciprocity. It begins with establishing trust by delivering on promises and showcasing your expertise. The co-created content becomes a shared asset, fostering pride and trust. Staying in touch, not through traditional marketing but with meaningful interactions, eventually leads to referrals and mutual support.


Quote of the Show:

  • “Even if I do the same thing as everyone else, I've got to believe that I serve the world in a different way.” - Susan Diaz


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Metrics Magic - Fatima Zaidi - Creating The Greatest Show - Episode # 058 58 58 Metrics Magic - Fatima Zaidi - Creating The Greatest Show - Episode # 058 full 788eb543-d451-4033-89ab-352ebfbda094 https://www.creatingthegreatestshow.com/episodes/metrics-magic-fatima-zaidi-creating-the-greatest-show-episode-058 Today, we're joined by an accomplished serial entrepreneur, a prominent figure in the podcasting realm, and a recognized thought leader. In recent years, she has earned accolades such as two Top 30 Under 30 awards, the Veuve Clicquot Bold Future Award, and the Women in Content Marketing Award. Let's extend a warm welcome to Fatima Zaidi, the Founder & CEO at Quill Inc. and CoHost. Notable Life has honored her as Young Professional of the Year, and Flare Magazine has included her among their Top 100 Women. Additionally, Fatima imparts her knowledge as a professor at the University of Toronto, specializing in the field of podcasting.


Takeaways:

  • Successful podcasting requires strategic marketing efforts beyond just creating content. Invest time and resources into audience growth, distinguish between awareness and conversion strategies, and understand that podcasting is a marathon, best suited for those seeking to connect intimately with a niche audience rather than aiming for instant mass appeal.
  • Focus on reaching your qualified audiences. With millions of podcasts available, connecting with your ideal listeners through strategic promotion and brand building is crucial for relevance and interaction, regardless of audience size.
  • Effective podcast marketing is essential for audience growth. Analogous to blog and video content, podcast promotion requires strategic ad spend. Targeting on platforms like Spotify Ad Studio ensures precision, while platforms like PlayerFM and CastBox offer quick conversions, though less qualified.
  • Banner ads in industry publications and organic tactics like awards, Apple's new and noteworthy, SEO-optimized blogs, and cross-promo ads further enhance visibility and audience engagement. A blend of paid and organic strategies is key for a successful podcast marketing campaign.
  • Distinguishing between podcasts and branded podcasts can be challenging due to industry ambiguity. Branded shows are associated with a specific brand or influencer. Branded podcasts often align with thought leadership, frequently adopting interview formats to educate and establish expertise. The key distinction lies in the presence of a brand or organizational association, marking a departure from independent content creation.
  • Balancing corporate objectives with engaging content for a podcast audience is a challenge. While client satisfaction is crucial, the ultimate success lies in resonating with listeners. Metrics like loyal listeners, repeat engagement and identifying drop-offs matter more than sheer downloads. Telling a compelling story enhances brand value, emphasizing that a good podcast naturally attracts engaged listeners without overt sales pitches.
  • Focusing solely on download numbers overlooks critical engagement metrics. A high download count doesn't guarantee audience engagement. The real value lies in constantly improving content to provide genuine value and keep the audience engaged. By understanding listener behavior and feedback, podcasters can create content that resonates, fostering long-lasting growth and sustainability for their show.


Quote of the Show:

  • “The whole reason that people should launch content is that they're trying to add value or entertain in some format” - Fatima Zaidi
  • “Podcasting is a marathon, not a sprint. If you're looking for instant gratification, this is not the right tactic for you” - Fatima Zaidi


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Today, we're joined by an accomplished serial entrepreneur, a prominent figure in the podcasting realm, and a recognized thought leader. In recent years, she has earned accolades such as two Top 30 Under 30 awards, the Veuve Clicquot Bold Future Award, and the Women in Content Marketing Award. Let's extend a warm welcome to Fatima Zaidi, the Founder & CEO at Quill Inc. and CoHost. Notable Life has honored her as Young Professional of the Year, and Flare Magazine has included her among their Top 100 Women. Additionally, Fatima imparts her knowledge as a professor at the University of Toronto, specializing in the field of podcasting.


Takeaways:

  • Successful podcasting requires strategic marketing efforts beyond just creating content. Invest time and resources into audience growth, distinguish between awareness and conversion strategies, and understand that podcasting is a marathon, best suited for those seeking to connect intimately with a niche audience rather than aiming for instant mass appeal.
  • Focus on reaching your qualified audiences. With millions of podcasts available, connecting with your ideal listeners through strategic promotion and brand building is crucial for relevance and interaction, regardless of audience size.
  • Effective podcast marketing is essential for audience growth. Analogous to blog and video content, podcast promotion requires strategic ad spend. Targeting on platforms like Spotify Ad Studio ensures precision, while platforms like PlayerFM and CastBox offer quick conversions, though less qualified.
  • Banner ads in industry publications and organic tactics like awards, Apple's new and noteworthy, SEO-optimized blogs, and cross-promo ads further enhance visibility and audience engagement. A blend of paid and organic strategies is key for a successful podcast marketing campaign.
  • Distinguishing between podcasts and branded podcasts can be challenging due to industry ambiguity. Branded shows are associated with a specific brand or influencer. Branded podcasts often align with thought leadership, frequently adopting interview formats to educate and establish expertise. The key distinction lies in the presence of a brand or organizational association, marking a departure from independent content creation.
  • Balancing corporate objectives with engaging content for a podcast audience is a challenge. While client satisfaction is crucial, the ultimate success lies in resonating with listeners. Metrics like loyal listeners, repeat engagement and identifying drop-offs matter more than sheer downloads. Telling a compelling story enhances brand value, emphasizing that a good podcast naturally attracts engaged listeners without overt sales pitches.
  • Focusing solely on download numbers overlooks critical engagement metrics. A high download count doesn't guarantee audience engagement. The real value lies in constantly improving content to provide genuine value and keep the audience engaged. By understanding listener behavior and feedback, podcasters can create content that resonates, fostering long-lasting growth and sustainability for their show.


Quote of the Show:

  • “The whole reason that people should launch content is that they're trying to add value or entertain in some format” - Fatima Zaidi
  • “Podcasting is a marathon, not a sprint. If you're looking for instant gratification, this is not the right tactic for you” - Fatima Zaidi


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 14 Nov 2023 14:41:47 +0000 Ringmaster Ringmaster 2353 Today, we're joined by an accomplished serial entrepreneur, a prominent figure in the podcasting realm, and a recognized thought leader. In recent years, she has earned accolades such as two Top 30 Under 30 awards, the Veuve Clicquot Bold Future Award, and the Women in Content Marketing Award. Let's extend a warm welcome to Fatima Zaidi, the Founder & CEO at Quill Inc. and CoHost. Notable Life has honored her as Young Professional of the Year, and Flare Magazine has included her among their Top 100 Women. Additionally, Fatima imparts her knowledge as a professor at the University of Toronto, specializing in the field of podcasting.


Takeaways:

  • Successful podcasting requires strategic marketing efforts beyond just creating content. Invest time and resources into audience growth, distinguish between awareness and conversion strategies, and understand that podcasting is a marathon, best suited for those seeking to connect intimately with a niche audience rather than aiming for instant mass appeal.
  • Focus on reaching your qualified audiences. With millions of podcasts available, connecting with your ideal listeners through strategic promotion and brand building is crucial for relevance and interaction, regardless of audience size.
  • Effective podcast marketing is essential for audience growth. Analogous to blog and video content, podcast promotion requires strategic ad spend. Targeting on platforms like Spotify Ad Studio ensures precision, while platforms like PlayerFM and CastBox offer quick conversions, though less qualified.
  • Banner ads in industry publications and organic tactics like awards, Apple's new and noteworthy, SEO-optimized blogs, and cross-promo ads further enhance visibility and audience engagement. A blend of paid and organic strategies is key for a successful podcast marketing campaign.
  • Distinguishing between podcasts and branded podcasts can be challenging due to industry ambiguity. Branded shows are associated with a specific brand or influencer. Branded podcasts often align with thought leadership, frequently adopting interview formats to educate and establish expertise. The key distinction lies in the presence of a brand or organizational association, marking a departure from independent content creation.
  • Balancing corporate objectives with engaging content for a podcast audience is a challenge. While client satisfaction is crucial, the ultimate success lies in resonating with listeners. Metrics like loyal listeners, repeat engagement and identifying drop-offs matter more than sheer downloads. Telling a compelling story enhances brand value, emphasizing that a good podcast naturally attracts engaged listeners without overt sales pitches.
  • Focusing solely on download numbers overlooks critical engagement metrics. A high download count doesn't guarantee audience engagement. The real value lies in constantly improving content to provide genuine value and keep the audience engaged. By understanding listener behavior and feedback, podcasters can create content that resonates, fostering long-lasting growth and sustainability for their show.


Quote of the Show:

  • “The whole reason that people should launch content is that they're trying to add value or entertain in some format” - Fatima Zaidi
  • “Podcasting is a marathon, not a sprint. If you're looking for instant gratification, this is not the right tactic for you” - Fatima Zaidi


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Rapport Building & Storytelling - Nick Capozzi - Creating The Greatest Show - Episode # 057 57 57 Rapport Building & Storytelling - Nick Capozzi - Creating The Greatest Show - Episode # 057 full 2c2f6a1a-6f64-4621-ab7a-6196714cdea7 https://www.creatingthegreatestshow.com/episodes/rapport-building-storytelling-nick-capozzi-creating-the-greatest-show-episode-057 Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay tuned to explore the art of rapport building, where understanding backgrounds, solving problems, and forging meaningful conversations take center stage.


Takeaways:

  • Focus on making your guests comfortable through genuine curiosity and rapport building to create a great podcast. The "inverse charisma" technique brings out their engaging self, leading to better interviews.
  • Building rapport and making people comfortable is crucial, whether in B2C or B2B settings. By genuinely engaging with individuals, understanding their backgrounds, and solving their problems, you can create valuable connections and meaningful conversations.
  • Connecting on a human level, even in virtual interactions, builds trust and opens doors. Genuine conversations about shared interests or local topics can disarm potential clients, making them more receptive to your pitch and increasing the likelihood of closing deals.
  • Acknowledging diverse nuances demonstrates genuine interest, fostering meaningful connections and opening valuable opportunities. Curiosity about people's backgrounds and cultures can be a powerful tool in building relationships.
  • In B2B sales, effective storytelling and rapport building are crucial. People remember and relate to stories more than raw data. Focus on making the prospect the hero of the story, understanding their experiences, and engaging them personally to create a lasting impact and build a strong connection.
  • Effective storytelling is about testing and adapting. In B2B, compelling stories go beyond data; they evoke reactions and engage prospects. Utilize video and visual elements to enhance your narrative, turning mundane topics into captivating experiences. Demonstrating the value of your offering through engaging experiences can create meaningful connections and drive interest even in efficiency-focused products or services.
  • Approach every conversation as a case study, delving into the prospect's pain points and experiences. Focus on real, visceral reactions and create narratives that capture genuine human experiences. Whether discussing a product, service, or even a podcast, it's about eliciting authentic responses and making connections through shared experiences.


Quote of the Show:

  • “You are not the hero of your story, your prospect is!” - Nick Capozzi


Links:


Shoutouts:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay tuned to explore the art of rapport building, where understanding backgrounds, solving problems, and forging meaningful conversations take center stage.


Takeaways:

  • Focus on making your guests comfortable through genuine curiosity and rapport building to create a great podcast. The "inverse charisma" technique brings out their engaging self, leading to better interviews.
  • Building rapport and making people comfortable is crucial, whether in B2C or B2B settings. By genuinely engaging with individuals, understanding their backgrounds, and solving their problems, you can create valuable connections and meaningful conversations.
  • Connecting on a human level, even in virtual interactions, builds trust and opens doors. Genuine conversations about shared interests or local topics can disarm potential clients, making them more receptive to your pitch and increasing the likelihood of closing deals.
  • Acknowledging diverse nuances demonstrates genuine interest, fostering meaningful connections and opening valuable opportunities. Curiosity about people's backgrounds and cultures can be a powerful tool in building relationships.
  • In B2B sales, effective storytelling and rapport building are crucial. People remember and relate to stories more than raw data. Focus on making the prospect the hero of the story, understanding their experiences, and engaging them personally to create a lasting impact and build a strong connection.
  • Effective storytelling is about testing and adapting. In B2B, compelling stories go beyond data; they evoke reactions and engage prospects. Utilize video and visual elements to enhance your narrative, turning mundane topics into captivating experiences. Demonstrating the value of your offering through engaging experiences can create meaningful connections and drive interest even in efficiency-focused products or services.
  • Approach every conversation as a case study, delving into the prospect's pain points and experiences. Focus on real, visceral reactions and create narratives that capture genuine human experiences. Whether discussing a product, service, or even a podcast, it's about eliciting authentic responses and making connections through shared experiences.


Quote of the Show:

  • “You are not the hero of your story, your prospect is!” - Nick Capozzi


Links:


Shoutouts:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 31 Oct 2023 04:00:00 +0000 Ringmaster Ringmaster 2526 Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay tuned to explore the art of rapport building, where understanding backgrounds, solving problems, and forging meaningful conversations take center stage.


Takeaways:

  • Focus on making your guests comfortable through genuine curiosity and rapport building to create a great podcast. The "inverse charisma" technique brings out their engaging self, leading to better interviews.
  • Building rapport and making people comfortable is crucial, whether in B2C or B2B settings. By genuinely engaging with individuals, understanding their backgrounds, and solving their problems, you can create valuable connections and meaningful conversations.
  • Connecting on a human level, even in virtual interactions, builds trust and opens doors. Genuine conversations about shared interests or local topics can disarm potential clients, making them more receptive to your pitch and increasing the likelihood of closing deals.
  • Acknowledging diverse nuances demonstrates genuine interest, fostering meaningful connections and opening valuable opportunities. Curiosity about people's backgrounds and cultures can be a powerful tool in building relationships.
  • In B2B sales, effective storytelling and rapport building are crucial. People remember and relate to stories more than raw data. Focus on making the prospect the hero of the story, understanding their experiences, and engaging them personally to create a lasting impact and build a strong connection.
  • Effective storytelling is about testing and adapting. In B2B, compelling stories go beyond data; they evoke reactions and engage prospects. Utilize video and visual elements to enhance your narrative, turning mundane topics into captivating experiences. Demonstrating the value of your offering through engaging experiences can create meaningful connections and drive interest even in efficiency-focused products or services.
  • Approach every conversation as a case study, delving into the prospect's pain points and experiences. Focus on real, visceral reactions and create narratives that capture genuine human experiences. Whether discussing a product, service, or even a podcast, it's about eliciting authentic responses and making connections through shared experiences.


Quote of the Show:

  • “You are not the hero of your story, your prospect is!” - Nick Capozzi


Links:


Shoutouts:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Actionable Marketing Made Simple - Jess Cook - Creating The Greatest Show - Episode # 056 56 56 Actionable Marketing Made Simple - Jess Cook - Creating The Greatest Show - Episode # 056 full c9b2e2a9-23ec-408f-a450-da1c3f891c33 https://www.creatingthegreatestshow.com/episodes/actionable-marketing-made-simple-jess-cook-creating-the-greatest-show-episode-056 Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just limited to her professional achievements, she has a substantial following of 20,000+ on LinkedIn and Co-hosts the That’s Marketing, Baby! Podcast. With her ability to streamline the creative process, guide cross-functional teams, and craft impactful global campaigns grounded in insights, Jess excels in shaping compelling narratives through various content formats.

 

Takeaways:

  • Despite women constituting 60% of marketing roles, Jess’ research revealed a significant underrepresentation of women in marketing podcasts. Her analysis found that only 9% of the podcast clips featured two women. This highlights a crucial opportunity for the creation of more podcasts led by women, indicating an unmet need in the industry for diverse voices and perspectives.
  • Jess emphasizes the importance of proactive outreach, encouraging women to ask to be on podcasts, as hosts are often seeking diverse guests.
  • Be conscious of guest selection to ensure diversity in perspectives and avoid featuring similar guests repeatedly.
  • Embrace the multitude of unique voices and approaches in your field to enrich your content and engage your audience effectively.
  • When naming your podcast, prioritize a name that immediately captures the show's essence. It can be something fun, sassy, and unique that resonates with your vision. Make it relatable, avoiding overly formal or generic titles. A catchy, memorable name sets the tone and invites a wider audience to engage with your content.
  • Define clear goals for your podcast's success. Monitor your progress and adjust your strategies accordingly. Don't hesitate to take breaks and plan between seasons; listeners will return, and your podcast can continue to grow successfully.
  • Partner with someone whose skills complement yours. The synergy between different expertise can bring depth to your content and attract a wider audience.
  • Plan your podcast content in advance. Outline topics, and consider keeping episodes short, actionable, and manageable.


Quote of the Show:

  • “If the content is good they will come right back and they will grow.” - Jess Cook


Links:


Shoutouts:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just limited to her professional achievements, she has a substantial following of 20,000+ on LinkedIn and Co-hosts the That’s Marketing, Baby! Podcast. With her ability to streamline the creative process, guide cross-functional teams, and craft impactful global campaigns grounded in insights, Jess excels in shaping compelling narratives through various content formats.

 

Takeaways:

  • Despite women constituting 60% of marketing roles, Jess’ research revealed a significant underrepresentation of women in marketing podcasts. Her analysis found that only 9% of the podcast clips featured two women. This highlights a crucial opportunity for the creation of more podcasts led by women, indicating an unmet need in the industry for diverse voices and perspectives.
  • Jess emphasizes the importance of proactive outreach, encouraging women to ask to be on podcasts, as hosts are often seeking diverse guests.
  • Be conscious of guest selection to ensure diversity in perspectives and avoid featuring similar guests repeatedly.
  • Embrace the multitude of unique voices and approaches in your field to enrich your content and engage your audience effectively.
  • When naming your podcast, prioritize a name that immediately captures the show's essence. It can be something fun, sassy, and unique that resonates with your vision. Make it relatable, avoiding overly formal or generic titles. A catchy, memorable name sets the tone and invites a wider audience to engage with your content.
  • Define clear goals for your podcast's success. Monitor your progress and adjust your strategies accordingly. Don't hesitate to take breaks and plan between seasons; listeners will return, and your podcast can continue to grow successfully.
  • Partner with someone whose skills complement yours. The synergy between different expertise can bring depth to your content and attract a wider audience.
  • Plan your podcast content in advance. Outline topics, and consider keeping episodes short, actionable, and manageable.


Quote of the Show:

  • “If the content is good they will come right back and they will grow.” - Jess Cook


Links:


Shoutouts:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Wed, 18 Oct 2023 04:00:00 +0000 Ringmaster Ringmaster 2641 Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just limited to her professional achievements, she has a substantial following of 20,000+ on LinkedIn and Co-hosts the That’s Marketing, Baby! Podcast. With her ability to streamline the creative process, guide cross-functional teams, and craft impactful global campaigns grounded in insights, Jess excels in shaping compelling narratives through various content formats.

 

Takeaways:

  • Despite women constituting 60% of marketing roles, Jess’ research revealed a significant underrepresentation of women in marketing podcasts. Her analysis found that only 9% of the podcast clips featured two women. This highlights a crucial opportunity for the creation of more podcasts led by women, indicating an unmet need in the industry for diverse voices and perspectives.
  • Jess emphasizes the importance of proactive outreach, encouraging women to ask to be on podcasts, as hosts are often seeking diverse guests.
  • Be conscious of guest selection to ensure diversity in perspectives and avoid featuring similar guests repeatedly.
  • Embrace the multitude of unique voices and approaches in your field to enrich your content and engage your audience effectively.
  • When naming your podcast, prioritize a name that immediately captures the show's essence. It can be something fun, sassy, and unique that resonates with your vision. Make it relatable, avoiding overly formal or generic titles. A catchy, memorable name sets the tone and invites a wider audience to engage with your content.
  • Define clear goals for your podcast's success. Monitor your progress and adjust your strategies accordingly. Don't hesitate to take breaks and plan between seasons; listeners will return, and your podcast can continue to grow successfully.
  • Partner with someone whose skills complement yours. The synergy between different expertise can bring depth to your content and attract a wider audience.
  • Plan your podcast content in advance. Outline topics, and consider keeping episodes short, actionable, and manageable.


Quote of the Show:

  • “If the content is good they will come right back and they will grow.” - Jess Cook


Links:


Shoutouts:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Curiosity Unleashed - Sarah Tourville & Mark Stiles - Creating The Greatest Show - Episode # 055 55 55 Curiosity Unleashed - Sarah Tourville & Mark Stiles - Creating The Greatest Show - Episode # 055 full cf7a180d-ea1d-49fc-b6a8-9559873ef1f8 https://www.creatingthegreatestshow.com/episodes/curiosity-unleashed-sarah-tourville-mark-stiles-creating-the-greatest-show-episode-055 Today, we are honored to welcome two exceptional professionals and dedicated Entrepreneurs’ Organization (EO) members. Brace yourselves for a special episode delving into the heart of EO, its chapters, and the art of crafting captivating chapter podcasts.


First in the spotlight is Sarah Tourville, an entrepreneur extraordinaire and a global PR pro. As the Communications CoBoard Chair at the EO Atlanta Chapter and the mastermind behind the EO Atlanta Podcast titled Taking Flight: Entrepreneurs Journey, she embodies the spirit of innovation. Sarah, the CEO & Founder of Media Frenzy Global, brings her wealth of expertise to our conversation today. Welcome, Sarah!


Joining her is the formidable Mark Stiles, a multifaceted entrepreneur, accomplished attorney, and compelling speaker. With his podcasts, Elements of Stiles and EO Boston’s Leadership in Action, Mark paints vibrant narratives. As the Founder of Stiles Law and Director Of Special Operations at SecuriTitle, he brings a unique perspective to the entrepreneurial landscape. Welcome, Mark!


Takeaways:

  • Energy is key. Whether you're a host or a guest, infusing your conversation with vibrant energy captivates listeners, keeping them inspired and engaged.
  • Adapting to your guest's energy level is crucial, ensuring the conversation remains lively and informative. Remember, a podcast's success is driven by the enthusiasm and curiosity of everyone involved.
  • Successful podcasting thrives on adaptability and curiosity. Embracing the challenge of diverse conversations, whether with experienced entrepreneurs or prospects, opens up wide-ranging dialogues. The key lies in genuine curiosity, supported by structured pre-calls, enabling hosts to delve deep into guests' stories and perspectives, fostering engaging and authentic discussions.
  • Podcasting evolves from inclusivity to depth. Beyond random themes, the focus is on unique stories. There's untapped potential for richer, diverse content.
  • Although initially overwhelming, a dedicated approach to learning and implementing instructions simplifies the process.
  • Podcasting success comes from energetic engagement, active listening, and asking thoughtful, unexpected questions. Confidence grows with experience, leading to insightful conversations that captivate listeners.
  • Blending structure with spontaneity. As confidence grows, questions become part of a fluid conversation. Balancing a structured process with genuine, enriching dialogue is key, ensuring each episode remains engaging and dynamic.


Quotes of the Show:

  • “If we are enjoying it hopefully other people are enjoying it too” - Sarah Tourville
  • “I've gotten more confident with it; I trust that process more now” - Mark Stiles


Connect with Sarah:


Connect with Mark:


Shoutout: 


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Today, we are honored to welcome two exceptional professionals and dedicated Entrepreneurs’ Organization (EO) members. Brace yourselves for a special episode delving into the heart of EO, its chapters, and the art of crafting captivating chapter podcasts.


First in the spotlight is Sarah Tourville, an entrepreneur extraordinaire and a global PR pro. As the Communications CoBoard Chair at the EO Atlanta Chapter and the mastermind behind the EO Atlanta Podcast titled Taking Flight: Entrepreneurs Journey, she embodies the spirit of innovation. Sarah, the CEO & Founder of Media Frenzy Global, brings her wealth of expertise to our conversation today. Welcome, Sarah!


Joining her is the formidable Mark Stiles, a multifaceted entrepreneur, accomplished attorney, and compelling speaker. With his podcasts, Elements of Stiles and EO Boston’s Leadership in Action, Mark paints vibrant narratives. As the Founder of Stiles Law and Director Of Special Operations at SecuriTitle, he brings a unique perspective to the entrepreneurial landscape. Welcome, Mark!


Takeaways:

  • Energy is key. Whether you're a host or a guest, infusing your conversation with vibrant energy captivates listeners, keeping them inspired and engaged.
  • Adapting to your guest's energy level is crucial, ensuring the conversation remains lively and informative. Remember, a podcast's success is driven by the enthusiasm and curiosity of everyone involved.
  • Successful podcasting thrives on adaptability and curiosity. Embracing the challenge of diverse conversations, whether with experienced entrepreneurs or prospects, opens up wide-ranging dialogues. The key lies in genuine curiosity, supported by structured pre-calls, enabling hosts to delve deep into guests' stories and perspectives, fostering engaging and authentic discussions.
  • Podcasting evolves from inclusivity to depth. Beyond random themes, the focus is on unique stories. There's untapped potential for richer, diverse content.
  • Although initially overwhelming, a dedicated approach to learning and implementing instructions simplifies the process.
  • Podcasting success comes from energetic engagement, active listening, and asking thoughtful, unexpected questions. Confidence grows with experience, leading to insightful conversations that captivate listeners.
  • Blending structure with spontaneity. As confidence grows, questions become part of a fluid conversation. Balancing a structured process with genuine, enriching dialogue is key, ensuring each episode remains engaging and dynamic.


Quotes of the Show:

  • “If we are enjoying it hopefully other people are enjoying it too” - Sarah Tourville
  • “I've gotten more confident with it; I trust that process more now” - Mark Stiles


Connect with Sarah:


Connect with Mark:


Shoutout: 


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 12 Oct 2023 04:00:00 +0000 Ringmaster Ringmaster 2496 Today, we are honored to welcome two exceptional professionals and dedicated Entrepreneurs’ Organization (EO) members. Brace yourselves for a special episode delving into the heart of EO, its chapters, and the art of crafting captivating chapter podcasts.


First in the spotlight is Sarah Tourville, an entrepreneur extraordinaire and a global PR pro. As the Communications CoBoard Chair at the EO Atlanta Chapter and the mastermind behind the EO Atlanta Podcast titled Taking Flight: Entrepreneurs Journey, she embodies the spirit of innovation. Sarah, the CEO & Founder of Media Frenzy Global, brings her wealth of expertise to our conversation today. Welcome, Sarah!


Joining her is the formidable Mark Stiles, a multifaceted entrepreneur, accomplished attorney, and compelling speaker. With his podcasts, Elements of Stiles and EO Boston’s Leadership in Action, Mark paints vibrant narratives. As the Founder of Stiles Law and Director Of Special Operations at SecuriTitle, he brings a unique perspective to the entrepreneurial landscape. Welcome, Mark!


Takeaways:

  • Energy is key. Whether you're a host or a guest, infusing your conversation with vibrant energy captivates listeners, keeping them inspired and engaged.
  • Adapting to your guest's energy level is crucial, ensuring the conversation remains lively and informative. Remember, a podcast's success is driven by the enthusiasm and curiosity of everyone involved.
  • Successful podcasting thrives on adaptability and curiosity. Embracing the challenge of diverse conversations, whether with experienced entrepreneurs or prospects, opens up wide-ranging dialogues. The key lies in genuine curiosity, supported by structured pre-calls, enabling hosts to delve deep into guests' stories and perspectives, fostering engaging and authentic discussions.
  • Podcasting evolves from inclusivity to depth. Beyond random themes, the focus is on unique stories. There's untapped potential for richer, diverse content.
  • Although initially overwhelming, a dedicated approach to learning and implementing instructions simplifies the process.
  • Podcasting success comes from energetic engagement, active listening, and asking thoughtful, unexpected questions. Confidence grows with experience, leading to insightful conversations that captivate listeners.
  • Blending structure with spontaneity. As confidence grows, questions become part of a fluid conversation. Balancing a structured process with genuine, enriching dialogue is key, ensuring each episode remains engaging and dynamic.


Quotes of the Show:

  • “If we are enjoying it hopefully other people are enjoying it too” - Sarah Tourville
  • “I've gotten more confident with it; I trust that process more now” - Mark Stiles


Connect with Sarah:


Connect with Mark:


Shoutout: 


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Listening Between The Lines - Sarah Elkins - Creating The Greatest Show - Episode # 054 54 54 Listening Between The Lines - Sarah Elkins - Creating The Greatest Show - Episode # 054 full 6c9c0935-48a2-4a8c-b977-b2204c9677f3 https://www.creatingthegreatestshow.com/episodes/listening-between-the-lines-sarah-elkins-creating-the-greatest-show-episode-054 Our special guest today is a true master of storytelling and a dedicated advocate for personal growth. As a storyteller, StrengthsFinder Coach, professional keynote speaker, author, and Host of the Your Stories Don’t Define You, How You Tell Them Will Podcast. Sarah possesses a unique talent for helping individuals unearth their most impactful narratives. With a passion for empowering others, Sarah specializes in guiding people to unveil their stories, allowing them to showcase their character, values, and vision. Sarah joins Casey as they delve into the art of storytelling and discover the transformative power of sharing meaningful narratives.


Takeaways:

  • Effective interviewing involves two key elements: being an attentive listener and remaining flexible. Mastering these skills enhances communication in podcasts and various contexts, enabling deeper conversations and understanding.
  • Active listening involves not just hearing words, but observing body language and focusing on the speaker's response. Share your experiences not to dominate but to unlock their memories, fostering genuine connections and revealing meaningful narratives.
  • Everyone has valuable stories to share, even if they don't realize it. Acknowledging life experiences as stories can help express character, values, and vision effectively.
  • A story isn't just a label or statement; it's rooted in specific experiences that shape our beliefs. Labels like "not good enough" aren't stories; the stories lie in the moments that led to those beliefs, revealing deeper understanding and meaning.
  • A story comprises three essential parts: a setup, a problem, and a solution. Whether it follows the hero's journey or a simpler structure, these elements form the foundation of any narrative.
  • Preparing guests for storytelling involves emphasizing specific life moments where change occurred, shaping their self-perception and community roles. Focusing on pivotal life experiences and listening to snippets of past episodes can help guests understand the host's style, ensuring compelling and relevant storytelling on the podcast.
  • The uniqueness of the podcast lies in the host's ability to intuitively pick up on subtle cues, pulling threads in conversations to uncover deeper stories. Silence used thoughtfully, allows for meaningful reflection and redirection, creating a deeper and more authentic dialogue.


Quote of the Show:

  • “People know when you are sincere.” - Sarah Elkins


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Our special guest today is a true master of storytelling and a dedicated advocate for personal growth. As a storyteller, StrengthsFinder Coach, professional keynote speaker, author, and Host of the Your Stories Don’t Define You, How You Tell Them Will Podcast. Sarah possesses a unique talent for helping individuals unearth their most impactful narratives. With a passion for empowering others, Sarah specializes in guiding people to unveil their stories, allowing them to showcase their character, values, and vision. Sarah joins Casey as they delve into the art of storytelling and discover the transformative power of sharing meaningful narratives.


Takeaways:

  • Effective interviewing involves two key elements: being an attentive listener and remaining flexible. Mastering these skills enhances communication in podcasts and various contexts, enabling deeper conversations and understanding.
  • Active listening involves not just hearing words, but observing body language and focusing on the speaker's response. Share your experiences not to dominate but to unlock their memories, fostering genuine connections and revealing meaningful narratives.
  • Everyone has valuable stories to share, even if they don't realize it. Acknowledging life experiences as stories can help express character, values, and vision effectively.
  • A story isn't just a label or statement; it's rooted in specific experiences that shape our beliefs. Labels like "not good enough" aren't stories; the stories lie in the moments that led to those beliefs, revealing deeper understanding and meaning.
  • A story comprises three essential parts: a setup, a problem, and a solution. Whether it follows the hero's journey or a simpler structure, these elements form the foundation of any narrative.
  • Preparing guests for storytelling involves emphasizing specific life moments where change occurred, shaping their self-perception and community roles. Focusing on pivotal life experiences and listening to snippets of past episodes can help guests understand the host's style, ensuring compelling and relevant storytelling on the podcast.
  • The uniqueness of the podcast lies in the host's ability to intuitively pick up on subtle cues, pulling threads in conversations to uncover deeper stories. Silence used thoughtfully, allows for meaningful reflection and redirection, creating a deeper and more authentic dialogue.


Quote of the Show:

  • “People know when you are sincere.” - Sarah Elkins


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 03 Oct 2023 13:04:37 +0000 Ringmaster Ringmaster 3388 Our special guest today is a true master of storytelling and a dedicated advocate for personal growth. As a storyteller, StrengthsFinder Coach, professional keynote speaker, author, and Host of the Your Stories Don’t Define You, How You Tell Them Will Podcast. Sarah possesses a unique talent for helping individuals unearth their most impactful narratives. With a passion for empowering others, Sarah specializes in guiding people to unveil their stories, allowing them to showcase their character, values, and vision. Sarah joins Casey as they delve into the art of storytelling and discover the transformative power of sharing meaningful narratives.


Takeaways:

  • Effective interviewing involves two key elements: being an attentive listener and remaining flexible. Mastering these skills enhances communication in podcasts and various contexts, enabling deeper conversations and understanding.
  • Active listening involves not just hearing words, but observing body language and focusing on the speaker's response. Share your experiences not to dominate but to unlock their memories, fostering genuine connections and revealing meaningful narratives.
  • Everyone has valuable stories to share, even if they don't realize it. Acknowledging life experiences as stories can help express character, values, and vision effectively.
  • A story isn't just a label or statement; it's rooted in specific experiences that shape our beliefs. Labels like "not good enough" aren't stories; the stories lie in the moments that led to those beliefs, revealing deeper understanding and meaning.
  • A story comprises three essential parts: a setup, a problem, and a solution. Whether it follows the hero's journey or a simpler structure, these elements form the foundation of any narrative.
  • Preparing guests for storytelling involves emphasizing specific life moments where change occurred, shaping their self-perception and community roles. Focusing on pivotal life experiences and listening to snippets of past episodes can help guests understand the host's style, ensuring compelling and relevant storytelling on the podcast.
  • The uniqueness of the podcast lies in the host's ability to intuitively pick up on subtle cues, pulling threads in conversations to uncover deeper stories. Silence used thoughtfully, allows for meaningful reflection and redirection, creating a deeper and more authentic dialogue.


Quote of the Show:

  • “People know when you are sincere.” - Sarah Elkins


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Prioritizing Guests Over Questions - Jeff Pedowitz - Creating The Greatest Show - Episode # 053 53 53 Prioritizing Guests Over Questions - Jeff Pedowitz - Creating The Greatest Show - Episode # 053 full 0aab2b71-4443-4114-ba03-b00451afdb10 https://www.creatingthegreatestshow.com/episodes/prioritizing-guests-over-questions-jeff-pedowitz-creating-the-greatest-show-episode-053 Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book "F The Funnel," and he has recently released his latest work, "AI Revenue Architect." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast, which boasts over 170 episodes and is currently in its eighth season. Jeff joins Casey Cheshire for an engaging discussion about the significance of conducting genuine conversations, prioritizing the comfort of your guest to showcase them in the most favorable way, and mastering the art of riffing while recording a podcast.


Takeaways:

  • Focus on natural, engaging conversations in podcasting, prioritizing the person over a structured list of questions, and letting the dialogue flow organically to create captivating audio content.
  • It is important to prioritize the guests in a podcast, relieving oneself from self-imposed pressure, and allowing authentic interactions to take the spotlight.
  • Furthermore, prioritize the comfort and natural rapport with the person being interviewed in a podcast, as this leads to a better podcast experience for both the guest and the audience.
  • A podcast should be a natural conversation, and while audience size matters, the primary focus should be on delivering good interviews and content. Mistakes are part of the journey, but quality content keeps the show going strong.
  • The goal of podcasting is to bring out the natural and authentic personality of each guest, allowing them to be themselves rather than forcing a scripted or artificial persona, even while maintaining a degree of professionalism.
  • The responsibility for a good podcast interview lies with the interviewer, not the guest. If the interview goes well, it's a result of effective hosting, and if it doesn't, the blame should be on the interviewer, not the guest.
  • Successfully riffing in a podcast interview is about being fully engaged in the conversation and actively listening to the guest, rather than being preoccupied with what to ask next. It's essential to keep the focus on the guest and not make it about the interviewer.
  • During podcast interviews, unexpected moments or anecdotes from guests can suddenly make the conversation come alive and become interesting, prompting the interviewer to dig deeper and make the rest of the interview strong and engaging.


Quote of the Show:

  • “I started by giving myself permission to not have to be perfect and to just be myself.” - Jeff Pedowitz


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book "F The Funnel," and he has recently released his latest work, "AI Revenue Architect." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast, which boasts over 170 episodes and is currently in its eighth season. Jeff joins Casey Cheshire for an engaging discussion about the significance of conducting genuine conversations, prioritizing the comfort of your guest to showcase them in the most favorable way, and mastering the art of riffing while recording a podcast.


Takeaways:

  • Focus on natural, engaging conversations in podcasting, prioritizing the person over a structured list of questions, and letting the dialogue flow organically to create captivating audio content.
  • It is important to prioritize the guests in a podcast, relieving oneself from self-imposed pressure, and allowing authentic interactions to take the spotlight.
  • Furthermore, prioritize the comfort and natural rapport with the person being interviewed in a podcast, as this leads to a better podcast experience for both the guest and the audience.
  • A podcast should be a natural conversation, and while audience size matters, the primary focus should be on delivering good interviews and content. Mistakes are part of the journey, but quality content keeps the show going strong.
  • The goal of podcasting is to bring out the natural and authentic personality of each guest, allowing them to be themselves rather than forcing a scripted or artificial persona, even while maintaining a degree of professionalism.
  • The responsibility for a good podcast interview lies with the interviewer, not the guest. If the interview goes well, it's a result of effective hosting, and if it doesn't, the blame should be on the interviewer, not the guest.
  • Successfully riffing in a podcast interview is about being fully engaged in the conversation and actively listening to the guest, rather than being preoccupied with what to ask next. It's essential to keep the focus on the guest and not make it about the interviewer.
  • During podcast interviews, unexpected moments or anecdotes from guests can suddenly make the conversation come alive and become interesting, prompting the interviewer to dig deeper and make the rest of the interview strong and engaging.


Quote of the Show:

  • “I started by giving myself permission to not have to be perfect and to just be myself.” - Jeff Pedowitz


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Tue, 26 Sep 2023 13:00:15 +0000 Ringmaster Ringmaster 2536 Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book "F The Funnel," and he has recently released his latest work, "AI Revenue Architect." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast, which boasts over 170 episodes and is currently in its eighth season. Jeff joins Casey Cheshire for an engaging discussion about the significance of conducting genuine conversations, prioritizing the comfort of your guest to showcase them in the most favorable way, and mastering the art of riffing while recording a podcast.


Takeaways:

  • Focus on natural, engaging conversations in podcasting, prioritizing the person over a structured list of questions, and letting the dialogue flow organically to create captivating audio content.
  • It is important to prioritize the guests in a podcast, relieving oneself from self-imposed pressure, and allowing authentic interactions to take the spotlight.
  • Furthermore, prioritize the comfort and natural rapport with the person being interviewed in a podcast, as this leads to a better podcast experience for both the guest and the audience.
  • A podcast should be a natural conversation, and while audience size matters, the primary focus should be on delivering good interviews and content. Mistakes are part of the journey, but quality content keeps the show going strong.
  • The goal of podcasting is to bring out the natural and authentic personality of each guest, allowing them to be themselves rather than forcing a scripted or artificial persona, even while maintaining a degree of professionalism.
  • The responsibility for a good podcast interview lies with the interviewer, not the guest. If the interview goes well, it's a result of effective hosting, and if it doesn't, the blame should be on the interviewer, not the guest.
  • Successfully riffing in a podcast interview is about being fully engaged in the conversation and actively listening to the guest, rather than being preoccupied with what to ask next. It's essential to keep the focus on the guest and not make it about the interviewer.
  • During podcast interviews, unexpected moments or anecdotes from guests can suddenly make the conversation come alive and become interesting, prompting the interviewer to dig deeper and make the rest of the interview strong and engaging.


Quote of the Show:

  • “I started by giving myself permission to not have to be perfect and to just be myself.” - Jeff Pedowitz


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Keep The Curiosity Coming - Mike Malatesta - Creating The Greatest Show - Episode # 052 52 52 Keep The Curiosity Coming - Mike Malatesta - Creating The Greatest Show - Episode # 052 full c89a2b22-c176-40e3-84f4-0c5eeac39b36 https://www.creatingthegreatestshow.com/episodes/keep-the-curiosity-coming-mike-malatesta-creating-the-greatest-show-episode-052 This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen, Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduction mistakes to avoid, and if you have an obligation to read every guest’s book.


Takeaways:

  • If you’re interviewing a guest who makes frequent podcast appearances, they likely have a prepared narrative that they tell on every show. It’s up to you as the host to develop questions that get them to open up and share what lies beneath their pod facade.
  • When you’ve sparked the guest’s curiosity about themselves, guests will get more comfortable venturing beyond their tired talk track, to the point where they stop thinking about the podcast because they’re focused on the great conversation you’re having.
  • New podcasters may find it frightening to start an interview without a long list of prepared questions, however as they gain experience, many find that they only need a jumping-off point and can successfully navigate the conversation from there.
  • Whether or not you hold prep calls with your guests prior to recording with them, it’s still important to have a process for getting your guests the right information they need to crush their interview ahead of time. 
  • If you decide not to utilize a prep call with your guests, you still need to start building rapport with your guests. For example, Mike uses the first 20 minutes of the remote podcast recording call to start getting to know his guests and ensure their comfort.
  • Avoid sending subtle signals to your guests that you don’t care about them. Two common ways this can happen are by asking the guest to introduce themselves or by reading the guest’s bio verbatim. Show you care by putting some effort in and making their introduction a unique experience for them.
  • As a host, you need to make sure you’ll actually be interested in the guests you invite and the questions you ask. If you’re bored by your guests or the topic you’re discussing with them, the quality of the episode will drop drastically. If you don’t care about the guest or the topic, why should your audience care about the guest, the topic, or your podcast?


Quote of the Show:

  • “I'm trying to get my guests to be curious about themselves.” - Mike Malatesta


Links:

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen, Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduction mistakes to avoid, and if you have an obligation to read every guest’s book.


Takeaways:

  • If you’re interviewing a guest who makes frequent podcast appearances, they likely have a prepared narrative that they tell on every show. It’s up to you as the host to develop questions that get them to open up and share what lies beneath their pod facade.
  • When you’ve sparked the guest’s curiosity about themselves, guests will get more comfortable venturing beyond their tired talk track, to the point where they stop thinking about the podcast because they’re focused on the great conversation you’re having.
  • New podcasters may find it frightening to start an interview without a long list of prepared questions, however as they gain experience, many find that they only need a jumping-off point and can successfully navigate the conversation from there.
  • Whether or not you hold prep calls with your guests prior to recording with them, it’s still important to have a process for getting your guests the right information they need to crush their interview ahead of time. 
  • If you decide not to utilize a prep call with your guests, you still need to start building rapport with your guests. For example, Mike uses the first 20 minutes of the remote podcast recording call to start getting to know his guests and ensure their comfort.
  • Avoid sending subtle signals to your guests that you don’t care about them. Two common ways this can happen are by asking the guest to introduce themselves or by reading the guest’s bio verbatim. Show you care by putting some effort in and making their introduction a unique experience for them.
  • As a host, you need to make sure you’ll actually be interested in the guests you invite and the questions you ask. If you’re bored by your guests or the topic you’re discussing with them, the quality of the episode will drop drastically. If you don’t care about the guest or the topic, why should your audience care about the guest, the topic, or your podcast?


Quote of the Show:

  • “I'm trying to get my guests to be curious about themselves.” - Mike Malatesta


Links:

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 12 Sep 2023 12:22:45 +0000 Ringmaster Ringmaster 3531 This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen, Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduction mistakes to avoid, and if you have an obligation to read every guest’s book.


Takeaways:

  • If you’re interviewing a guest who makes frequent podcast appearances, they likely have a prepared narrative that they tell on every show. It’s up to you as the host to develop questions that get them to open up and share what lies beneath their pod facade.
  • When you’ve sparked the guest’s curiosity about themselves, guests will get more comfortable venturing beyond their tired talk track, to the point where they stop thinking about the podcast because they’re focused on the great conversation you’re having.
  • New podcasters may find it frightening to start an interview without a long list of prepared questions, however as they gain experience, many find that they only need a jumping-off point and can successfully navigate the conversation from there.
  • Whether or not you hold prep calls with your guests prior to recording with them, it’s still important to have a process for getting your guests the right information they need to crush their interview ahead of time. 
  • If you decide not to utilize a prep call with your guests, you still need to start building rapport with your guests. For example, Mike uses the first 20 minutes of the remote podcast recording call to start getting to know his guests and ensure their comfort.
  • Avoid sending subtle signals to your guests that you don’t care about them. Two common ways this can happen are by asking the guest to introduce themselves or by reading the guest’s bio verbatim. Show you care by putting some effort in and making their introduction a unique experience for them.
  • As a host, you need to make sure you’ll actually be interested in the guests you invite and the questions you ask. If you’re bored by your guests or the topic you’re discussing with them, the quality of the episode will drop drastically. If you don’t care about the guest or the topic, why should your audience care about the guest, the topic, or your podcast?


Quote of the Show:

  • “I'm trying to get my guests to be curious about themselves.” - Mike Malatesta


Links:

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge Find Your Authentic Podcast Approach - Nolan McCoy - Creating The Greatest Show - Episode # 051 51 51 Find Your Authentic Podcast Approach - Nolan McCoy - Creating The Greatest Show - Episode # 051 full 3f1598fa-bc6d-4030-85e4-f439255bf39a https://www.creatingthegreatestshow.com/episodes/find-your-authentic-podcast-approach-nolan-mccoy-creating-the-greatest-show-episode-051 Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. 

Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefits of a podcast that expand beyond the boundaries of a single episode. Nolan explains what it takes to make a successful podcast, why the listener is the most important in a podcast, and how to be an active and intentional host.


Takeaways:

  • Before starting your podcast, ask why the world needs your podcast and what sets you apart. Authenticity comes from understanding your content's value and differentiation.
  • Focusing on a unique niche or community is key to creating a successful podcast.
  • Engage your listeners by providing a clear journey or structure. Unclear content gets turned off quickly. Even casual conversations benefit from a planned structure that keeps listeners invested throughout the episode.
  • To achieve a lasting podcast impact, create content that extends beyond the episode’s boundaries. A strategic approach ensures valuable content that can be repurposed and shared using various tools, leading to long-term sustainability
  • Sharing engaging clips on social media and building a content foundation allows for broader reach and sustained audience interest.
  • Prioritize the audience's experience. Hosting a podcast is about curating perspectives that resonate with your listeners.
  • As a host, actively guide the conversation to highlight key points. Natural callbacks and references to an earlier prep call for instance help to keep the discussion engaging and can help your guest discover even further details.


Quote of the Show:

  • “You can go down that rabbit hole, but make sure as the host, you're actively driving the conversation back to where you want it to go for your audience.” - Nolan McCoy


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/ 


]]> Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. 

Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefits of a podcast that expand beyond the boundaries of a single episode. Nolan explains what it takes to make a successful podcast, why the listener is the most important in a podcast, and how to be an active and intentional host.


Takeaways:

  • Before starting your podcast, ask why the world needs your podcast and what sets you apart. Authenticity comes from understanding your content's value and differentiation.
  • Focusing on a unique niche or community is key to creating a successful podcast.
  • Engage your listeners by providing a clear journey or structure. Unclear content gets turned off quickly. Even casual conversations benefit from a planned structure that keeps listeners invested throughout the episode.
  • To achieve a lasting podcast impact, create content that extends beyond the episode’s boundaries. A strategic approach ensures valuable content that can be repurposed and shared using various tools, leading to long-term sustainability
  • Sharing engaging clips on social media and building a content foundation allows for broader reach and sustained audience interest.
  • Prioritize the audience's experience. Hosting a podcast is about curating perspectives that resonate with your listeners.
  • As a host, actively guide the conversation to highlight key points. Natural callbacks and references to an earlier prep call for instance help to keep the discussion engaging and can help your guest discover even further details.


Quote of the Show:

  • “You can go down that rabbit hole, but make sure as the host, you're actively driving the conversation back to where you want it to go for your audience.” - Nolan McCoy


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/ 


]]> Wed, 30 Aug 2023 05:00:00 +0000 Ringmaster Ringmaster 3068 Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. 

Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefits of a podcast that expand beyond the boundaries of a single episode. Nolan explains what it takes to make a successful podcast, why the listener is the most important in a podcast, and how to be an active and intentional host.


Takeaways:

  • Before starting your podcast, ask why the world needs your podcast and what sets you apart. Authenticity comes from understanding your content's value and differentiation.
  • Focusing on a unique niche or community is key to creating a successful podcast.
  • Engage your listeners by providing a clear journey or structure. Unclear content gets turned off quickly. Even casual conversations benefit from a planned structure that keeps listeners invested throughout the episode.
  • To achieve a lasting podcast impact, create content that extends beyond the episode’s boundaries. A strategic approach ensures valuable content that can be repurposed and shared using various tools, leading to long-term sustainability
  • Sharing engaging clips on social media and building a content foundation allows for broader reach and sustained audience interest.
  • Prioritize the audience's experience. Hosting a podcast is about curating perspectives that resonate with your listeners.
  • As a host, actively guide the conversation to highlight key points. Natural callbacks and references to an earlier prep call for instance help to keep the discussion engaging and can help your guest discover even further details.


Quote of the Show:

  • “You can go down that rabbit hole, but make sure as the host, you're actively driving the conversation back to where you want it to go for your audience.” - Nolan McCoy


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/ 


]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Nolan McCoy Bjørn Bauge Descript Buys Squadcast: What It Means - Arielle Nissenblatt - Creating The Greatest Show - Episode # 050 50 50 Descript Buys Squadcast: What It Means - Arielle Nissenblatt - Creating The Greatest Show - Episode # 050 full 39d01b6a-5f51-4894-a6d6-9ac6d6309c1a https://www.creatingthegreatestshow.com/episodes/descript-buys-squadcast-what-it-means-arielle-nissenblatt-creating-the-greatest-show-episode-050 On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for podcasters, where this signals the future of podcasting is heading, and her own experience learning how to use Descript for her podcast.

 

Takeaways:

  • Descript, a popular audio and video editing tool, has acquired SquadCast, a remote recording platform. The acquisition aims to provide podcasters with an integrated solution for recording, editing, and distributing their podcasts.
  • SquadCast is known for its remote recording capabilities, allowing podcasters to record interviews with guests from different locations with high-quality audio and video.
  • The acquisition means that podcasters can now use SquadCast for remote recording and seamlessly transition their recordings to Descript for editing and post-production.
  • The main benefit of the acquisition for podcasters is having an all-in-one solution for recording, editing, and distributing podcasts. Podcasters can record remote interviews, edit the content, and create audiograms and other promotional materials within the same ecosystem.
  • Descript's integration of video capabilities enhances podcasters' ability to create video content alongside their audio podcasts. Video clips can be easily edited, customized, and shared on social media platforms.
  • While video clips from podcasts might not immediately convert social media viewers into listeners, they do help build brand recognition, trust, and engagement, potentially leading to increased interest in the podcast itself.
  • For those transitioning to recording on SquadCast, it's important to create a quiet recording environment. Wired headphones are recommended over Bluetooth headphones to minimize latency issues and ensure better audio quality.
  • If transitioning from other editing software to Descript, take the time to familiarize yourself with its unique interface. Descript offers both word-based and waveform-based editing, allowing flexibility in the editing process.
  • Descript's collaborative features allow multiple podcasters or collaborators to work together on a project, making it easier to refine content, suggest edits, and create a polished final product.
  • Expect to see more AI-based tools in the podcasting space, but approach them with caution. While these tools aim to streamline workflows, not all of them may provide the desired results. 


Quote of the Show:

  • “If you want to record remotely with a guest, up to 10 people in a session, you can now do that in SquadCast by Descript and then all of your files will be ready to transcribe and ready to go for editing and post-production, you can then make audiograms right there within Descript. It is all right there for you.” - Arielle Nissenblatt


Connect with Arielle:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create human connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for podcasters, where this signals the future of podcasting is heading, and her own experience learning how to use Descript for her podcast.

 

Takeaways:

  • Descript, a popular audio and video editing tool, has acquired SquadCast, a remote recording platform. The acquisition aims to provide podcasters with an integrated solution for recording, editing, and distributing their podcasts.
  • SquadCast is known for its remote recording capabilities, allowing podcasters to record interviews with guests from different locations with high-quality audio and video.
  • The acquisition means that podcasters can now use SquadCast for remote recording and seamlessly transition their recordings to Descript for editing and post-production.
  • The main benefit of the acquisition for podcasters is having an all-in-one solution for recording, editing, and distributing podcasts. Podcasters can record remote interviews, edit the content, and create audiograms and other promotional materials within the same ecosystem.
  • Descript's integration of video capabilities enhances podcasters' ability to create video content alongside their audio podcasts. Video clips can be easily edited, customized, and shared on social media platforms.
  • While video clips from podcasts might not immediately convert social media viewers into listeners, they do help build brand recognition, trust, and engagement, potentially leading to increased interest in the podcast itself.
  • For those transitioning to recording on SquadCast, it's important to create a quiet recording environment. Wired headphones are recommended over Bluetooth headphones to minimize latency issues and ensure better audio quality.
  • If transitioning from other editing software to Descript, take the time to familiarize yourself with its unique interface. Descript offers both word-based and waveform-based editing, allowing flexibility in the editing process.
  • Descript's collaborative features allow multiple podcasters or collaborators to work together on a project, making it easier to refine content, suggest edits, and create a polished final product.
  • Expect to see more AI-based tools in the podcasting space, but approach them with caution. While these tools aim to streamline workflows, not all of them may provide the desired results. 


Quote of the Show:

  • “If you want to record remotely with a guest, up to 10 people in a session, you can now do that in SquadCast by Descript and then all of your files will be ready to transcribe and ready to go for editing and post-production, you can then make audiograms right there within Descript. It is all right there for you.” - Arielle Nissenblatt


Connect with Arielle:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create human connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Tue, 22 Aug 2023 04:27:00 +0000 Ringmaster Ringmaster 1601 On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for podcasters, where this signals the future of podcasting is heading, and her own experience learning how to use Descript for her podcast.

 

Takeaways:

  • Descript, a popular audio and video editing tool, has acquired SquadCast, a remote recording platform. The acquisition aims to provide podcasters with an integrated solution for recording, editing, and distributing their podcasts.
  • SquadCast is known for its remote recording capabilities, allowing podcasters to record interviews with guests from different locations with high-quality audio and video.
  • The acquisition means that podcasters can now use SquadCast for remote recording and seamlessly transition their recordings to Descript for editing and post-production.
  • The main benefit of the acquisition for podcasters is having an all-in-one solution for recording, editing, and distributing podcasts. Podcasters can record remote interviews, edit the content, and create audiograms and other promotional materials within the same ecosystem.
  • Descript's integration of video capabilities enhances podcasters' ability to create video content alongside their audio podcasts. Video clips can be easily edited, customized, and shared on social media platforms.
  • While video clips from podcasts might not immediately convert social media viewers into listeners, they do help build brand recognition, trust, and engagement, potentially leading to increased interest in the podcast itself.
  • For those transitioning to recording on SquadCast, it's important to create a quiet recording environment. Wired headphones are recommended over Bluetooth headphones to minimize latency issues and ensure better audio quality.
  • If transitioning from other editing software to Descript, take the time to familiarize yourself with its unique interface. Descript offers both word-based and waveform-based editing, allowing flexibility in the editing process.
  • Descript's collaborative features allow multiple podcasters or collaborators to work together on a project, making it easier to refine content, suggest edits, and create a polished final product.
  • Expect to see more AI-based tools in the podcasting space, but approach them with caution. While these tools aim to streamline workflows, not all of them may provide the desired results. 


Quote of the Show:

  • “If you want to record remotely with a guest, up to 10 people in a session, you can now do that in SquadCast by Descript and then all of your files will be ready to transcribe and ready to go for editing and post-production, you can then make audiograms right there within Descript. It is all right there for you.” - Arielle Nissenblatt


Connect with Arielle:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create human connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Descript, Squadcast, Squadcast by Descript No Arielle Nissenblatt Sam Guertin Bjørn Bauge How To Build Your Unique Podcast Host Style - Randy Ksar - Creating The Greatest Show - Episode # 049 49 49 How To Build Your Unique Podcast Host Style - Randy Ksar - Creating The Greatest Show - Episode # 049 full 6105480f-e5d1-47e7-a9c6-895c38e8cf6c https://www.creatingthegreatestshow.com/episodes/how-to-build-your-unique-podcast-host-style-randy-ksar-creating-the-greatest-show-episode-049 Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast.

Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experiences. Randy explains the art of honing your unique podcasting persona, the importance of ensuring guests target audience engagement, and how to incorporate new creative ideas to add spice to your podcast.


Takeaways:

  • Being a good podcast host means knowing yourself, your tone, and your style. While guests are vital, your confidence, question-asking skills, and ability to navigate challenges are key to a compelling podcast.
  • Your tone of voice and genuine interest in the topic and guest are critical. Your audience needs engagement within the first few minutes; otherwise, they'll seek more interesting podcast options.
  • It's not always a topic or the subject matter that makes people want to tune into a podcast. It's also the actual host. Your unique approach, way of asking questions, and engagement are what define your podcast and draw listeners in.
  • Authenticity is vital in podcasting, especially with interview-format shows. Your style of hosting should be true to yourself, resembling a genuine conversation you could have anywhere. If not, consider rethinking your approach.
  • Podcasting is about building mutual value. Aim for meaningful conversations that provide value to both you and your guests. Thus fostering long-term relationships.
  • View B2B podcasting as a business endeavor; it should serve your company goals, connect with your target audience, and potentially convert prospects into leads and customers.
  • Add variety to your podcast with games and engaging segments. Don't be afraid to switch things up after some episodes and experiment with new ideas. Podcasting allows for AB testing and adapting based on audience feedback.


Quote of the Show:

  • “Everything needs to relate back to the goal of what we're trying to do.” - Randy Ksar


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast.

Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experiences. Randy explains the art of honing your unique podcasting persona, the importance of ensuring guests target audience engagement, and how to incorporate new creative ideas to add spice to your podcast.


Takeaways:

  • Being a good podcast host means knowing yourself, your tone, and your style. While guests are vital, your confidence, question-asking skills, and ability to navigate challenges are key to a compelling podcast.
  • Your tone of voice and genuine interest in the topic and guest are critical. Your audience needs engagement within the first few minutes; otherwise, they'll seek more interesting podcast options.
  • It's not always a topic or the subject matter that makes people want to tune into a podcast. It's also the actual host. Your unique approach, way of asking questions, and engagement are what define your podcast and draw listeners in.
  • Authenticity is vital in podcasting, especially with interview-format shows. Your style of hosting should be true to yourself, resembling a genuine conversation you could have anywhere. If not, consider rethinking your approach.
  • Podcasting is about building mutual value. Aim for meaningful conversations that provide value to both you and your guests. Thus fostering long-term relationships.
  • View B2B podcasting as a business endeavor; it should serve your company goals, connect with your target audience, and potentially convert prospects into leads and customers.
  • Add variety to your podcast with games and engaging segments. Don't be afraid to switch things up after some episodes and experiment with new ideas. Podcasting allows for AB testing and adapting based on audience feedback.


Quote of the Show:

  • “Everything needs to relate back to the goal of what we're trying to do.” - Randy Ksar


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 15 Aug 2023 04:00:00 +0000 Ringmaster Ringmaster 2811 Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast.

Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experiences. Randy explains the art of honing your unique podcasting persona, the importance of ensuring guests target audience engagement, and how to incorporate new creative ideas to add spice to your podcast.


Takeaways:

  • Being a good podcast host means knowing yourself, your tone, and your style. While guests are vital, your confidence, question-asking skills, and ability to navigate challenges are key to a compelling podcast.
  • Your tone of voice and genuine interest in the topic and guest are critical. Your audience needs engagement within the first few minutes; otherwise, they'll seek more interesting podcast options.
  • It's not always a topic or the subject matter that makes people want to tune into a podcast. It's also the actual host. Your unique approach, way of asking questions, and engagement are what define your podcast and draw listeners in.
  • Authenticity is vital in podcasting, especially with interview-format shows. Your style of hosting should be true to yourself, resembling a genuine conversation you could have anywhere. If not, consider rethinking your approach.
  • Podcasting is about building mutual value. Aim for meaningful conversations that provide value to both you and your guests. Thus fostering long-term relationships.
  • View B2B podcasting as a business endeavor; it should serve your company goals, connect with your target audience, and potentially convert prospects into leads and customers.
  • Add variety to your podcast with games and engaging segments. Don't be afraid to switch things up after some episodes and experiment with new ideas. Podcasting allows for AB testing and adapting based on audience feedback.


Quote of the Show:

  • “Everything needs to relate back to the goal of what we're trying to do.” - Randy Ksar


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Bjørn Bauge How To Captivate Your Audience - Ollie Whitfield - Creating The Greatest Show - Episode # 048 48 48 How To Captivate Your Audience - Ollie Whitfield - Creating The Greatest Show - Episode # 048 full f775d8f3-0654-4328-ad25-17995b2f7d64 https://www.creatingthegreatestshow.com/episodes/how-to-captivate-your-audience-ollie-whitfield-creating-the-greatest-show-episode-048 Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience.


Takeaways:

  • By not strictly adhering to scripted questions and rules, you can deliver a refreshing and engaging experience for your audience because you are embracing creative freedom and defying conventional formats.
  • Prioritize quality over quantity in your podcast. This allows greater room for creativity and spontaneity. 
  • As a podcast host, embrace personal taste and continuous learning. This makes your content more engaging and meaningful by encouraging exploration and sparking in-depth discussions.
  • Utilize the 3 Why’s Test to assess the depth and relevance of potential topics by asking yourself why you should discuss it three times. If you can come up with 3 distinct answers, then you just found your next podcast topic! For example, questions could include, “Why does it benefit me”, “Why does my audience care”, or “Why should you do it.” The key is to find a balance where the content remains relevant and valuable to your target audience.
  • In contrast to in-person speaking, podcasting relies solely on the tone, pace, and pitch of the host's voice to convey excitement and engage the audience. Adjusting these elements can effectively capture listeners' attention and make the content more captivating.
  • ​​Focus on maximizing the repurposing of your content and expanding the audience reach to attract new viewers.
  • Being well-prepared enhances your ability to maintain energy and keep the podcast engaging for an extended period. Alternating co-hosts can also keep the podcast interesting, and this low-pressure format allows for flexibility.


Quote of the Show:

  • “If you know everything, what's the point? And if you're not learning something, you are not going to ask good questions.” - Ollie Whitfield


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience.


Takeaways:

  • By not strictly adhering to scripted questions and rules, you can deliver a refreshing and engaging experience for your audience because you are embracing creative freedom and defying conventional formats.
  • Prioritize quality over quantity in your podcast. This allows greater room for creativity and spontaneity. 
  • As a podcast host, embrace personal taste and continuous learning. This makes your content more engaging and meaningful by encouraging exploration and sparking in-depth discussions.
  • Utilize the 3 Why’s Test to assess the depth and relevance of potential topics by asking yourself why you should discuss it three times. If you can come up with 3 distinct answers, then you just found your next podcast topic! For example, questions could include, “Why does it benefit me”, “Why does my audience care”, or “Why should you do it.” The key is to find a balance where the content remains relevant and valuable to your target audience.
  • In contrast to in-person speaking, podcasting relies solely on the tone, pace, and pitch of the host's voice to convey excitement and engage the audience. Adjusting these elements can effectively capture listeners' attention and make the content more captivating.
  • ​​Focus on maximizing the repurposing of your content and expanding the audience reach to attract new viewers.
  • Being well-prepared enhances your ability to maintain energy and keep the podcast engaging for an extended period. Alternating co-hosts can also keep the podcast interesting, and this low-pressure format allows for flexibility.


Quote of the Show:

  • “If you know everything, what's the point? And if you're not learning something, you are not going to ask good questions.” - Ollie Whitfield


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Tue, 08 Aug 2023 05:00:00 +0000 Ringmaster Ringmaster 3365 Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience.


Takeaways:

  • By not strictly adhering to scripted questions and rules, you can deliver a refreshing and engaging experience for your audience because you are embracing creative freedom and defying conventional formats.
  • Prioritize quality over quantity in your podcast. This allows greater room for creativity and spontaneity. 
  • As a podcast host, embrace personal taste and continuous learning. This makes your content more engaging and meaningful by encouraging exploration and sparking in-depth discussions.
  • Utilize the 3 Why’s Test to assess the depth and relevance of potential topics by asking yourself why you should discuss it three times. If you can come up with 3 distinct answers, then you just found your next podcast topic! For example, questions could include, “Why does it benefit me”, “Why does my audience care”, or “Why should you do it.” The key is to find a balance where the content remains relevant and valuable to your target audience.
  • In contrast to in-person speaking, podcasting relies solely on the tone, pace, and pitch of the host's voice to convey excitement and engage the audience. Adjusting these elements can effectively capture listeners' attention and make the content more captivating.
  • ​​Focus on maximizing the repurposing of your content and expanding the audience reach to attract new viewers.
  • Being well-prepared enhances your ability to maintain energy and keep the podcast engaging for an extended period. Alternating co-hosts can also keep the podcast interesting, and this low-pressure format allows for flexibility.


Quote of the Show:

  • “If you know everything, what's the point? And if you're not learning something, you are not going to ask good questions.” - Ollie Whitfield


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Ollie Whitfield Bjørn Bauge The Magic of Storytelling: Creating Compelling Podcasts - Ashley Hamer - Creating The Greatest Show - Episode # 047 47 47 The Magic of Storytelling: Creating Compelling Podcasts - Ashley Hamer - Creating The Greatest Show - Episode # 047 full 4505e921-190e-45b7-8c61-d1cf57d5539f https://www.creatingthegreatestshow.com/episodes/the-magic-of-storytelling-creating-compelling-podcasts-ashley-hamer-creating-the-greatest-show-episode-047 Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and Cosmopolitan. Currently, she serves as the Managing Editor at Descript, an AI-powered audio and video editing app. Ashley focuses on interview and narrative podcasts, and the importance of guests in making a podcast successful. She also discusses the significance of editing in crafting a seamless podcast and the art of identifying compelling topics during interviews. Additionally, she shares insights on the role of the host in a narrative podcast and the value of natural, unscripted conversations in creating engaging content.


Takeaways

  • Thorough research is key to finding the right guests for your podcast episodes. Whether in science or any other field, utilize search engines, social media, and relevant sources to discover experts with fresh insights on the chosen topic.
  • Whether it's a narrative or interview podcast, the quality of the guest is paramount for success. The right guest can elevate the entire episode, while the wrong one can adversely impact it. By focusing on securing the best guests and preparing thoughtful interview questions, you can enrich the overall experience and bring a diverse perspective to your show.
  • As a podcast host, it's essential to remember that you are responsible for the content of the show and its presentation. Embracing editing, even beyond correcting factual errors, allows you to enhance the flow of the conversation and ensure coherence.
  • The distinction between an interview podcast and a narrative podcast lies in the role of the host. In an interview podcast, two individuals engage in dialogue, whereas in a narrative podcast, the host takes on the role of the storyteller. The host's narration shapes the narrative, and the interviewee provides supporting information. Ultimately, both podcast types share the essence of storytelling, making every podcast an opportunity to tell a compelling story.
  • Intuition plays a crucial role in identifying compelling topics during interviews. Emotional waypoints indicate potential points of interest for the audience. While preparing interview questions is valuable, allowing for natural, fluid conversations often leads to engaging and spontaneous discussions. Being open to exploring unscripted topics adds depth and authenticity to the podcast, enriching the overall podcasting experience.
  • As a beginner in podcasting, it's common to desire to come across as professional and experienced. Emulating the practices of seasoned podcasters can be beneficial for growth. While some may aspire to follow Joe Rogan's style of unedited conversations, it's important to recognize that his expertise comes from years of experience. For new podcasters, editing can be a valuable tool to refine interviews and compensate for any lack of experience, ultimately leading to a more polished and engaging podcast.
  • Active listening is the key to successful interviews. Being fully present in the moment with the interviewee allows for natural and engaging conversations. Emulating the ease of chatting with friends, where questions arise naturally, can enhance the interview process. It's essential to avoid unnecessary interjections at the end of every answer, as silence can be a powerful cue for further exploration. Embracing the art of attentive listening contributes to a more authentic and enjoyable interview experience for both the interviewer and the audience.


Quote of the Show:

  • “Every podcast should be a story. There's a beginning, middle, and end.” - Ashley Hamer 


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and Cosmopolitan. Currently, she serves as the Managing Editor at Descript, an AI-powered audio and video editing app. Ashley focuses on interview and narrative podcasts, and the importance of guests in making a podcast successful. She also discusses the significance of editing in crafting a seamless podcast and the art of identifying compelling topics during interviews. Additionally, she shares insights on the role of the host in a narrative podcast and the value of natural, unscripted conversations in creating engaging content.


Takeaways

  • Thorough research is key to finding the right guests for your podcast episodes. Whether in science or any other field, utilize search engines, social media, and relevant sources to discover experts with fresh insights on the chosen topic.
  • Whether it's a narrative or interview podcast, the quality of the guest is paramount for success. The right guest can elevate the entire episode, while the wrong one can adversely impact it. By focusing on securing the best guests and preparing thoughtful interview questions, you can enrich the overall experience and bring a diverse perspective to your show.
  • As a podcast host, it's essential to remember that you are responsible for the content of the show and its presentation. Embracing editing, even beyond correcting factual errors, allows you to enhance the flow of the conversation and ensure coherence.
  • The distinction between an interview podcast and a narrative podcast lies in the role of the host. In an interview podcast, two individuals engage in dialogue, whereas in a narrative podcast, the host takes on the role of the storyteller. The host's narration shapes the narrative, and the interviewee provides supporting information. Ultimately, both podcast types share the essence of storytelling, making every podcast an opportunity to tell a compelling story.
  • Intuition plays a crucial role in identifying compelling topics during interviews. Emotional waypoints indicate potential points of interest for the audience. While preparing interview questions is valuable, allowing for natural, fluid conversations often leads to engaging and spontaneous discussions. Being open to exploring unscripted topics adds depth and authenticity to the podcast, enriching the overall podcasting experience.
  • As a beginner in podcasting, it's common to desire to come across as professional and experienced. Emulating the practices of seasoned podcasters can be beneficial for growth. While some may aspire to follow Joe Rogan's style of unedited conversations, it's important to recognize that his expertise comes from years of experience. For new podcasters, editing can be a valuable tool to refine interviews and compensate for any lack of experience, ultimately leading to a more polished and engaging podcast.
  • Active listening is the key to successful interviews. Being fully present in the moment with the interviewee allows for natural and engaging conversations. Emulating the ease of chatting with friends, where questions arise naturally, can enhance the interview process. It's essential to avoid unnecessary interjections at the end of every answer, as silence can be a powerful cue for further exploration. Embracing the art of attentive listening contributes to a more authentic and enjoyable interview experience for both the interviewer and the audience.


Quote of the Show:

  • “Every podcast should be a story. There's a beginning, middle, and end.” - Ashley Hamer 


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 01 Aug 2023 04:00:00 +0000 Ringmaster Ringmaster 2907 Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and Cosmopolitan. Currently, she serves as the Managing Editor at Descript, an AI-powered audio and video editing app. Ashley focuses on interview and narrative podcasts, and the importance of guests in making a podcast successful. She also discusses the significance of editing in crafting a seamless podcast and the art of identifying compelling topics during interviews. Additionally, she shares insights on the role of the host in a narrative podcast and the value of natural, unscripted conversations in creating engaging content.


Takeaways

  • Thorough research is key to finding the right guests for your podcast episodes. Whether in science or any other field, utilize search engines, social media, and relevant sources to discover experts with fresh insights on the chosen topic.
  • Whether it's a narrative or interview podcast, the quality of the guest is paramount for success. The right guest can elevate the entire episode, while the wrong one can adversely impact it. By focusing on securing the best guests and preparing thoughtful interview questions, you can enrich the overall experience and bring a diverse perspective to your show.
  • As a podcast host, it's essential to remember that you are responsible for the content of the show and its presentation. Embracing editing, even beyond correcting factual errors, allows you to enhance the flow of the conversation and ensure coherence.
  • The distinction between an interview podcast and a narrative podcast lies in the role of the host. In an interview podcast, two individuals engage in dialogue, whereas in a narrative podcast, the host takes on the role of the storyteller. The host's narration shapes the narrative, and the interviewee provides supporting information. Ultimately, both podcast types share the essence of storytelling, making every podcast an opportunity to tell a compelling story.
  • Intuition plays a crucial role in identifying compelling topics during interviews. Emotional waypoints indicate potential points of interest for the audience. While preparing interview questions is valuable, allowing for natural, fluid conversations often leads to engaging and spontaneous discussions. Being open to exploring unscripted topics adds depth and authenticity to the podcast, enriching the overall podcasting experience.
  • As a beginner in podcasting, it's common to desire to come across as professional and experienced. Emulating the practices of seasoned podcasters can be beneficial for growth. While some may aspire to follow Joe Rogan's style of unedited conversations, it's important to recognize that his expertise comes from years of experience. For new podcasters, editing can be a valuable tool to refine interviews and compensate for any lack of experience, ultimately leading to a more polished and engaging podcast.
  • Active listening is the key to successful interviews. Being fully present in the moment with the interviewee allows for natural and engaging conversations. Emulating the ease of chatting with friends, where questions arise naturally, can enhance the interview process. It's essential to avoid unnecessary interjections at the end of every answer, as silence can be a powerful cue for further exploration. Embracing the art of attentive listening contributes to a more authentic and enjoyable interview experience for both the interviewer and the audience.


Quote of the Show:

  • “Every podcast should be a story. There's a beginning, middle, and end.” - Ashley Hamer 


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Ashley Hamer Bjørn Bauge AI-Powered Podcasting & Honey Trap Marketing - Deirdre Tshien - Creating The Greatest Show - Episode # 046 46 46 AI-Powered Podcasting & Honey Trap Marketing - Deirdre Tshien - Creating The Greatest Show - Episode # 046 full 18780578-ee7b-4fff-95e0-693f62972d0f https://www.creatingthegreatestshow.com/episodes/ai-powered-podcasting-honey-trap-marketing-deirdre-tshien-creating-the-greatest-show-episode-046 Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap Marketing book but also the host of the Grow My Podcast Show. Furthermore, she is the Co-Founder and CEO of Capsho, a groundbreaking AI-powered podcast copywriter platform. Deirdre delves into her background, recounting her diverse experiences and discussing the highs and lows she encountered while launching podcasts. Deirdre also explains Content Honey Traps, The Content Dripping Strategy, and the Show Notes Funnel.


Takeaways:

  • ​​Simply publishing a podcast is not enough to gain recognition and success. Just like growing a business, nurturing a podcast requires a deliberate and strategic approach.
  • Be mindful of how to strategically funnel listeners toward a desired outcome. For instance, implementing a well-structured show notes funnel can be instrumental in turning leads into conversions.
  • If you're seeking to help your podcast thrive, remember the power of focus, intention, and a strategic approach. 
  • Define your podcast's purpose, understand your audience, and build a well-crafted funnel to channel your efforts effectively.
  • It's crucial to define the specific audience you are targeting. Identifying your ideal avatar and persona might sound cliché, but without a clear understanding of your audience, your podcast might suffer the dreaded "pod fade," losing momentum and impact.
  • The show notes funnel aids in attracting and understanding your audience, while the Content Dripping Strategy ensures that your content is delivered enticingly, enhancing the overall podcast experience.
  • The Content Dripping Strategy is a marketing strategy that involves delivering content to the user in batches over a pre-defined period. Instead of offering all the content at once, parts of the content are given to the audience in a controlled or scheduled way over a period of time.
  • Directing your listeners to access bonus clips/information through the show notes gives them a reason to share their names and email addresses. This transforms your podcast into a lead-generation machine.


Quote of the Show:

  • "At the end of the day, you still need your listeners to get value from your podcast. Otherwise, why are they listening to it?" - Deirdre Tshien


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap Marketing book but also the host of the Grow My Podcast Show. Furthermore, she is the Co-Founder and CEO of Capsho, a groundbreaking AI-powered podcast copywriter platform. Deirdre delves into her background, recounting her diverse experiences and discussing the highs and lows she encountered while launching podcasts. Deirdre also explains Content Honey Traps, The Content Dripping Strategy, and the Show Notes Funnel.


Takeaways:

  • ​​Simply publishing a podcast is not enough to gain recognition and success. Just like growing a business, nurturing a podcast requires a deliberate and strategic approach.
  • Be mindful of how to strategically funnel listeners toward a desired outcome. For instance, implementing a well-structured show notes funnel can be instrumental in turning leads into conversions.
  • If you're seeking to help your podcast thrive, remember the power of focus, intention, and a strategic approach. 
  • Define your podcast's purpose, understand your audience, and build a well-crafted funnel to channel your efforts effectively.
  • It's crucial to define the specific audience you are targeting. Identifying your ideal avatar and persona might sound cliché, but without a clear understanding of your audience, your podcast might suffer the dreaded "pod fade," losing momentum and impact.
  • The show notes funnel aids in attracting and understanding your audience, while the Content Dripping Strategy ensures that your content is delivered enticingly, enhancing the overall podcast experience.
  • The Content Dripping Strategy is a marketing strategy that involves delivering content to the user in batches over a pre-defined period. Instead of offering all the content at once, parts of the content are given to the audience in a controlled or scheduled way over a period of time.
  • Directing your listeners to access bonus clips/information through the show notes gives them a reason to share their names and email addresses. This transforms your podcast into a lead-generation machine.


Quote of the Show:

  • "At the end of the day, you still need your listeners to get value from your podcast. Otherwise, why are they listening to it?" - Deirdre Tshien


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 26 Jul 2023 05:00:00 +0000 Ringmaster Ringmaster 2436 Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap Marketing book but also the host of the Grow My Podcast Show. Furthermore, she is the Co-Founder and CEO of Capsho, a groundbreaking AI-powered podcast copywriter platform. Deirdre delves into her background, recounting her diverse experiences and discussing the highs and lows she encountered while launching podcasts. Deirdre also explains Content Honey Traps, The Content Dripping Strategy, and the Show Notes Funnel.


Takeaways:

  • ​​Simply publishing a podcast is not enough to gain recognition and success. Just like growing a business, nurturing a podcast requires a deliberate and strategic approach.
  • Be mindful of how to strategically funnel listeners toward a desired outcome. For instance, implementing a well-structured show notes funnel can be instrumental in turning leads into conversions.
  • If you're seeking to help your podcast thrive, remember the power of focus, intention, and a strategic approach. 
  • Define your podcast's purpose, understand your audience, and build a well-crafted funnel to channel your efforts effectively.
  • It's crucial to define the specific audience you are targeting. Identifying your ideal avatar and persona might sound cliché, but without a clear understanding of your audience, your podcast might suffer the dreaded "pod fade," losing momentum and impact.
  • The show notes funnel aids in attracting and understanding your audience, while the Content Dripping Strategy ensures that your content is delivered enticingly, enhancing the overall podcast experience.
  • The Content Dripping Strategy is a marketing strategy that involves delivering content to the user in batches over a pre-defined period. Instead of offering all the content at once, parts of the content are given to the audience in a controlled or scheduled way over a period of time.
  • Directing your listeners to access bonus clips/information through the show notes gives them a reason to share their names and email addresses. This transforms your podcast into a lead-generation machine.


Quote of the Show:

  • "At the end of the day, you still need your listeners to get value from your podcast. Otherwise, why are they listening to it?" - Deirdre Tshien


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Deirdre Tshien Bjørn Bauge The 4 Steps to Be a Great Podcast Guest - Trent Anderson - Creating The Greatest Show - Ep # 045 45 45 The 4 Steps to Be a Great Podcast Guest - Trent Anderson - Creating The Greatest Show - Ep # 045 full 9c00544d-e9c9-408c-8362-aaa09cb0bc3a https://www.creatingthegreatestshow.com/episodes/the-4-steps-to-be-a-great-podcast-guest-trent-anderson-creating-the-greatest-show-ep-045 Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton Norris Podcast. Trent discusses how to be a great podcast guest, what goes into designing a successful podcast, and the basics of podcast networks. Trent also shares what he would do to get on The Joe Rogan Experience if he had unlimited time and resources. 


Takeaways:

  • To find the right podcast to appear as a guest on, consider the content, context, audience, and reach. Content means the topic of the show. Context is the POV of the show and host. Audience refers to the type of people listening to the show, including their level of understanding of the show’s topic. Reach is how many of those audience members listen to the podcast.
  • When creating a new podcast around a specific topic, look at how other shows are covering that topic and then find a new perspective. For example, if most shows discuss the theories around X, consider starting a show that provides practical applications of X.
  • If you are creating and hosting a show that promises to give the audience tactical advice about applying X, make sure each episode leaves the audience with at least one thing they can learn and implement.
  • Great podcast guests have their own perspectives on their given areas of expertise and are prepared to share that on the shows they appear on. Without a clearly thought-out point of view, guests tend to share very surface-level content and fail to stand out.
  • Don’t worry about appealing to the total addressable market with your podcast, especially if it’s a branded podcast. By having a clear point of view as the host, your show will delight the people that agree with it and repel those who don’t.
  • Being a good podcast host takes a lot of preparation in order to have an engaging and valuable conversation with a guest. For some hosts, this preparation can become too repetitive and is a leading cause of podfade.
  • Before launching a podcast or guesting on podcasts, invest time into understanding your audience on a deep level. If they listen to podcasts, what are they trying to get out of listening to those podcasts? Education? Entertainment? News?
  • Podcast networks come in all sizes from as few as two shows to as many as two hundred different shows. The main purpose of a podcast network is to negotiate advertising deals with large advertisers for multiple shows at once. 


Quote of the Show:

  • “You become interesting by being interested in something.” -  Trent Anderson


Links:


Shout Outs:

  • Nicolas Cole
  • Dickie Bush
  • Never Split The Difference by Christopher Voss
  • The Gray Man by Mark Greaney
  • Akira The Don
  • Can’t Hurt Me by David Goggins
  • Mike Nussbaum

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton Norris Podcast. Trent discusses how to be a great podcast guest, what goes into designing a successful podcast, and the basics of podcast networks. Trent also shares what he would do to get on The Joe Rogan Experience if he had unlimited time and resources. 


Takeaways:

  • To find the right podcast to appear as a guest on, consider the content, context, audience, and reach. Content means the topic of the show. Context is the POV of the show and host. Audience refers to the type of people listening to the show, including their level of understanding of the show’s topic. Reach is how many of those audience members listen to the podcast.
  • When creating a new podcast around a specific topic, look at how other shows are covering that topic and then find a new perspective. For example, if most shows discuss the theories around X, consider starting a show that provides practical applications of X.
  • If you are creating and hosting a show that promises to give the audience tactical advice about applying X, make sure each episode leaves the audience with at least one thing they can learn and implement.
  • Great podcast guests have their own perspectives on their given areas of expertise and are prepared to share that on the shows they appear on. Without a clearly thought-out point of view, guests tend to share very surface-level content and fail to stand out.
  • Don’t worry about appealing to the total addressable market with your podcast, especially if it’s a branded podcast. By having a clear point of view as the host, your show will delight the people that agree with it and repel those who don’t.
  • Being a good podcast host takes a lot of preparation in order to have an engaging and valuable conversation with a guest. For some hosts, this preparation can become too repetitive and is a leading cause of podfade.
  • Before launching a podcast or guesting on podcasts, invest time into understanding your audience on a deep level. If they listen to podcasts, what are they trying to get out of listening to those podcasts? Education? Entertainment? News?
  • Podcast networks come in all sizes from as few as two shows to as many as two hundred different shows. The main purpose of a podcast network is to negotiate advertising deals with large advertisers for multiple shows at once. 


Quote of the Show:

  • “You become interesting by being interested in something.” -  Trent Anderson


Links:


Shout Outs:

  • Nicolas Cole
  • Dickie Bush
  • Never Split The Difference by Christopher Voss
  • The Gray Man by Mark Greaney
  • Akira The Don
  • Can’t Hurt Me by David Goggins
  • Mike Nussbaum

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 27 Jun 2023 13:36:07 +0000 Ringmaster Ringmaster 3301 Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton Norris Podcast. Trent discusses how to be a great podcast guest, what goes into designing a successful podcast, and the basics of podcast networks. Trent also shares what he would do to get on The Joe Rogan Experience if he had unlimited time and resources. 


Takeaways:

  • To find the right podcast to appear as a guest on, consider the content, context, audience, and reach. Content means the topic of the show. Context is the POV of the show and host. Audience refers to the type of people listening to the show, including their level of understanding of the show’s topic. Reach is how many of those audience members listen to the podcast.
  • When creating a new podcast around a specific topic, look at how other shows are covering that topic and then find a new perspective. For example, if most shows discuss the theories around X, consider starting a show that provides practical applications of X.
  • If you are creating and hosting a show that promises to give the audience tactical advice about applying X, make sure each episode leaves the audience with at least one thing they can learn and implement.
  • Great podcast guests have their own perspectives on their given areas of expertise and are prepared to share that on the shows they appear on. Without a clearly thought-out point of view, guests tend to share very surface-level content and fail to stand out.
  • Don’t worry about appealing to the total addressable market with your podcast, especially if it’s a branded podcast. By having a clear point of view as the host, your show will delight the people that agree with it and repel those who don’t.
  • Being a good podcast host takes a lot of preparation in order to have an engaging and valuable conversation with a guest. For some hosts, this preparation can become too repetitive and is a leading cause of podfade.
  • Before launching a podcast or guesting on podcasts, invest time into understanding your audience on a deep level. If they listen to podcasts, what are they trying to get out of listening to those podcasts? Education? Entertainment? News?
  • Podcast networks come in all sizes from as few as two shows to as many as two hundred different shows. The main purpose of a podcast network is to negotiate advertising deals with large advertisers for multiple shows at once. 


Quote of the Show:

  • “You become interesting by being interested in something.” -  Trent Anderson


Links:


Shout Outs:

  • Nicolas Cole
  • Dickie Bush
  • Never Split The Difference by Christopher Voss
  • The Gray Man by Mark Greaney
  • Akira The Don
  • Can’t Hurt Me by David Goggins
  • Mike Nussbaum

Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Trent Anderson Building Tacit Skills With Stories - Nicholas Thickett - Creating The Greatest Show - Episode # 044 44 44 Building Tacit Skills With Stories - Nicholas Thickett - Creating The Greatest Show - Episode # 044 full 23d5972b-d77f-4c89-ac82-34e83f4aa782 https://www.creatingthegreatestshow.com/episodes/storytelling-builds-tacit-knowledge-nicholas-thickett-creating-the-greatest-show-episode-044 Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour. Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show.


Takeaways:

  • It’s easier to learn soft skills in fields like sales and marketing using tacit knowledge picked up by listening to and mimicking those around us. With the move to remote work, there are fewer opportunities to interact with and learn from others. 
  • Podcasting provides a way for people to learn more about a field by hearing stories in interviews with their peers and industry experts. It’s more impactful for people to hear experiences and advice with the context provided by the stories behind them.
  • Stories are better for teaching because the ideas within the story are able to go beyond a person’s logic and reach their emotional core. By absorbing stories, audiences are able to feel, to a degree, what it was like to live through that experience.
  • Try to discover the small steps and incremental changes that your guest has used to succeed. These are the tips that your audience will most helpful because they are feasible and attainable. 
  • Pick guests that you and your audience actually want to learn from. Don’t invite people because of their large reputation if they don’t have any real knowledge to impart. It’s better to politely decline to interview a guest than it is to waste your time and theirs.
  • Use a prep call before recording the full interview with a guest to gauge if you have any chemistry with them and if they have valuable information for your audience. Without connecting with the guest, the conversation will suffer and have little value.
  • When launching a live show, start building your audience by inviting five to twenty handpicked people to join the show. These people should be asking the same questions you ask on the show. Being handpicked, they are more likely to engage authentically.


Quote of the Show:

  • “Podcasting is one of the few ways in the remote world that we can open up.” - Nicholas Thickett


Links:


Shout Outs:

  • Jen Allen
  • Morgan Smith
  • Justin Simon


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour. Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show.


Takeaways:

  • It’s easier to learn soft skills in fields like sales and marketing using tacit knowledge picked up by listening to and mimicking those around us. With the move to remote work, there are fewer opportunities to interact with and learn from others. 
  • Podcasting provides a way for people to learn more about a field by hearing stories in interviews with their peers and industry experts. It’s more impactful for people to hear experiences and advice with the context provided by the stories behind them.
  • Stories are better for teaching because the ideas within the story are able to go beyond a person’s logic and reach their emotional core. By absorbing stories, audiences are able to feel, to a degree, what it was like to live through that experience.
  • Try to discover the small steps and incremental changes that your guest has used to succeed. These are the tips that your audience will most helpful because they are feasible and attainable. 
  • Pick guests that you and your audience actually want to learn from. Don’t invite people because of their large reputation if they don’t have any real knowledge to impart. It’s better to politely decline to interview a guest than it is to waste your time and theirs.
  • Use a prep call before recording the full interview with a guest to gauge if you have any chemistry with them and if they have valuable information for your audience. Without connecting with the guest, the conversation will suffer and have little value.
  • When launching a live show, start building your audience by inviting five to twenty handpicked people to join the show. These people should be asking the same questions you ask on the show. Being handpicked, they are more likely to engage authentically.


Quote of the Show:

  • “Podcasting is one of the few ways in the remote world that we can open up.” - Nicholas Thickett


Links:


Shout Outs:

  • Jen Allen
  • Morgan Smith
  • Justin Simon


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 20 Jun 2023 09:55:14 +0000 Ringmaster Ringmaster 3219 Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour. Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show.


Takeaways:

  • It’s easier to learn soft skills in fields like sales and marketing using tacit knowledge picked up by listening to and mimicking those around us. With the move to remote work, there are fewer opportunities to interact with and learn from others. 
  • Podcasting provides a way for people to learn more about a field by hearing stories in interviews with their peers and industry experts. It’s more impactful for people to hear experiences and advice with the context provided by the stories behind them.
  • Stories are better for teaching because the ideas within the story are able to go beyond a person’s logic and reach their emotional core. By absorbing stories, audiences are able to feel, to a degree, what it was like to live through that experience.
  • Try to discover the small steps and incremental changes that your guest has used to succeed. These are the tips that your audience will most helpful because they are feasible and attainable. 
  • Pick guests that you and your audience actually want to learn from. Don’t invite people because of their large reputation if they don’t have any real knowledge to impart. It’s better to politely decline to interview a guest than it is to waste your time and theirs.
  • Use a prep call before recording the full interview with a guest to gauge if you have any chemistry with them and if they have valuable information for your audience. Without connecting with the guest, the conversation will suffer and have little value.
  • When launching a live show, start building your audience by inviting five to twenty handpicked people to join the show. These people should be asking the same questions you ask on the show. Being handpicked, they are more likely to engage authentically.


Quote of the Show:

  • “Podcasting is one of the few ways in the remote world that we can open up.” - Nicholas Thickett


Links:


Shout Outs:

  • Jen Allen
  • Morgan Smith
  • Justin Simon


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Nicholas Thickett How To Avoid Podcasting Burnout - Melissa Moody - Creating The Greatest Show - Episode # 043 43 43 How To Avoid Podcasting Burnout - Melissa Moody - Creating The Greatest Show - Episode # 043 full 2294170e-b6a3-4308-90f2-490fe54ed965 https://www.creatingthegreatestshow.com/episodes/how-to-avoid-podcasting-burnout-melissa-moody-creating-the-greatest-show-episode-043 Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing. Melissa shares her accidental path into the podcasting world and how she prevents burnout with her shows while managing other objectives. 


Takeaways: 

  • It’s easy to get overwhelmed with the ever-growing to-do list that comes with self-producing a podcast. Staying focused on the ‘why’ behind your podcast will provide clarity on what tasks are critical and which are nice-to-haves. 
  • Avoid ‘pod fade’ by pacing yourself. If you don’t have the resources, consider limiting your podcast to only audio rather than both video and audio, swapping paid tools for free tools when possible, and deciding the right level of editing you can manage. Podcasting is a marathon, not a sprint. 
  • For your podcast’s first few episodes, focus on accessible guests, rather than reaching for high-level executives with limited time. Utilize your existing network and branch out from there or when you have more time and energy to dedicate to guest outreach.
  • If podcasting is more of a side hustle than a primary focus of your role, having a co-host can help divide the workload in half. To keep the podcast consistent, find a structure that works for both of you and split up tasks like outreach, recording, editing, etc.
  • Don’t be afraid of pauses in the show. A good host may take a moment to absorb the guest’s point and return a related question, rather than glossing over and pitching a new question off the scripted list. 
  • If monetizing your podcast with host-read ads, make it enjoyable for the audience. Select products you actually enjoy and convey your genuine support in the ad. A canned ad before your show starts or one that interrupts the flow can drive listeners away. 
  • Podcasts won’t always create a clear ROI, but they help with content creation and awareness in other quantifiable ways. 
  • One way to promote your podcast is by using testimonials from listeners who have successfully implemented tactics they learned from the show. 

Quote of the Show:

  • “The other value for me besides just the conversations themselves is obviously the networking. One of the huge benefits for the host is you build this absolutely incredible network.” - Melissa Moody


Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing. Melissa shares her accidental path into the podcasting world and how she prevents burnout with her shows while managing other objectives. 


Takeaways: 

  • It’s easy to get overwhelmed with the ever-growing to-do list that comes with self-producing a podcast. Staying focused on the ‘why’ behind your podcast will provide clarity on what tasks are critical and which are nice-to-haves. 
  • Avoid ‘pod fade’ by pacing yourself. If you don’t have the resources, consider limiting your podcast to only audio rather than both video and audio, swapping paid tools for free tools when possible, and deciding the right level of editing you can manage. Podcasting is a marathon, not a sprint. 
  • For your podcast’s first few episodes, focus on accessible guests, rather than reaching for high-level executives with limited time. Utilize your existing network and branch out from there or when you have more time and energy to dedicate to guest outreach.
  • If podcasting is more of a side hustle than a primary focus of your role, having a co-host can help divide the workload in half. To keep the podcast consistent, find a structure that works for both of you and split up tasks like outreach, recording, editing, etc.
  • Don’t be afraid of pauses in the show. A good host may take a moment to absorb the guest’s point and return a related question, rather than glossing over and pitching a new question off the scripted list. 
  • If monetizing your podcast with host-read ads, make it enjoyable for the audience. Select products you actually enjoy and convey your genuine support in the ad. A canned ad before your show starts or one that interrupts the flow can drive listeners away. 
  • Podcasts won’t always create a clear ROI, but they help with content creation and awareness in other quantifiable ways. 
  • One way to promote your podcast is by using testimonials from listeners who have successfully implemented tactics they learned from the show. 

Quote of the Show:

  • “The other value for me besides just the conversations themselves is obviously the networking. One of the huge benefits for the host is you build this absolutely incredible network.” - Melissa Moody


Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 15 Jun 2023 03:43:11 +0000 Ringmaster Ringmaster 2678 Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing. Melissa shares her accidental path into the podcasting world and how she prevents burnout with her shows while managing other objectives. 


Takeaways: 

  • It’s easy to get overwhelmed with the ever-growing to-do list that comes with self-producing a podcast. Staying focused on the ‘why’ behind your podcast will provide clarity on what tasks are critical and which are nice-to-haves. 
  • Avoid ‘pod fade’ by pacing yourself. If you don’t have the resources, consider limiting your podcast to only audio rather than both video and audio, swapping paid tools for free tools when possible, and deciding the right level of editing you can manage. Podcasting is a marathon, not a sprint. 
  • For your podcast’s first few episodes, focus on accessible guests, rather than reaching for high-level executives with limited time. Utilize your existing network and branch out from there or when you have more time and energy to dedicate to guest outreach.
  • If podcasting is more of a side hustle than a primary focus of your role, having a co-host can help divide the workload in half. To keep the podcast consistent, find a structure that works for both of you and split up tasks like outreach, recording, editing, etc.
  • Don’t be afraid of pauses in the show. A good host may take a moment to absorb the guest’s point and return a related question, rather than glossing over and pitching a new question off the scripted list. 
  • If monetizing your podcast with host-read ads, make it enjoyable for the audience. Select products you actually enjoy and convey your genuine support in the ad. A canned ad before your show starts or one that interrupts the flow can drive listeners away. 
  • Podcasts won’t always create a clear ROI, but they help with content creation and awareness in other quantifiable ways. 
  • One way to promote your podcast is by using testimonials from listeners who have successfully implemented tactics they learned from the show. 

Quote of the Show:

  • “The other value for me besides just the conversations themselves is obviously the networking. One of the huge benefits for the host is you build this absolutely incredible network.” - Melissa Moody


Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Melissa Moody Relationality Improves Your Podcast - Paul Zelizer - Creating The Greatest Show - Episode #042 42 42 Relationality Improves Your Podcast - Paul Zelizer - Creating The Greatest Show - Episode #042 full 24ab4e9b-1569-4b23-98b8-47e19c0f1330 https://www.creatingthegreatestshow.com/episodes/relationality-improves-your-podcast-paul-zelizer-creating-the-greatest-show-episode-41 Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer. 


In today’s episode, you will learn how to discover the right guests, nurture the right connections, and find the balance between overly coached conversations and tangential discussions. You will also hear how to engage your audience using empathy and overall, create the greatest podcast.


Takeaways:

  • Find the right guests and prepare them to have extraordinary dialogues. Take the time for a prep call to build rapport with the guest, tell them about your audience, and explain the type of dialogue you want to have, whether it’s precise, loose, or a mix of the two.
  • You can have two brilliant people on a podcast with a poor relationship or two average people with a great relationship. The latter is superior. Build a rapport with your guest, even if you only have five or ten minutes to talk before hitting record.
  • Find a way to describe your audience to your podcast guest, so they can adapt their information and conversation to appeal to them. Be able to explain what the audience cares about, what they want to learn, and why they listen to your show. 
  • Build relationships with PR and podcast booking agencies, these agencies get paid by their clients to get them on shows that have their niche audiences. It may take time, but the effort pays off in the form of referrals for the ideal guests. 
  • Find the balance between overly stiff conversation and unstructured tangential speaking. If the guest turns into a college lecturer, the listener may tune out, but the same outcome can happen if the guest breaks into too many side discussions with no relation. 
  • If your guest starts to speak as though they have been overly coached, don't be afraid to interrupt them to improve the interactivity of the conversation. Generally, podcast listeners prefer a "good combination of relationality" rather than a TED Talk style speech. 
  • Podcasting allows the host and the guests to be invited into the space between listeners' ears. It is the most intimate form of mass communication so you need to make it relational, you need to incorporate real-life context into the conversation.


Quote of the Show:

  • “Emotional intelligence is more predictive to your success in business than your technical skills” - Paul Zelizer


Shoutouts:


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer. 


In today’s episode, you will learn how to discover the right guests, nurture the right connections, and find the balance between overly coached conversations and tangential discussions. You will also hear how to engage your audience using empathy and overall, create the greatest podcast.


Takeaways:

  • Find the right guests and prepare them to have extraordinary dialogues. Take the time for a prep call to build rapport with the guest, tell them about your audience, and explain the type of dialogue you want to have, whether it’s precise, loose, or a mix of the two.
  • You can have two brilliant people on a podcast with a poor relationship or two average people with a great relationship. The latter is superior. Build a rapport with your guest, even if you only have five or ten minutes to talk before hitting record.
  • Find a way to describe your audience to your podcast guest, so they can adapt their information and conversation to appeal to them. Be able to explain what the audience cares about, what they want to learn, and why they listen to your show. 
  • Build relationships with PR and podcast booking agencies, these agencies get paid by their clients to get them on shows that have their niche audiences. It may take time, but the effort pays off in the form of referrals for the ideal guests. 
  • Find the balance between overly stiff conversation and unstructured tangential speaking. If the guest turns into a college lecturer, the listener may tune out, but the same outcome can happen if the guest breaks into too many side discussions with no relation. 
  • If your guest starts to speak as though they have been overly coached, don't be afraid to interrupt them to improve the interactivity of the conversation. Generally, podcast listeners prefer a "good combination of relationality" rather than a TED Talk style speech. 
  • Podcasting allows the host and the guests to be invited into the space between listeners' ears. It is the most intimate form of mass communication so you need to make it relational, you need to incorporate real-life context into the conversation.


Quote of the Show:

  • “Emotional intelligence is more predictive to your success in business than your technical skills” - Paul Zelizer


Shoutouts:


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 01 Jun 2023 04:00:00 +0000 Ringmaster Ringmaster 3156 Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer. 


In today’s episode, you will learn how to discover the right guests, nurture the right connections, and find the balance between overly coached conversations and tangential discussions. You will also hear how to engage your audience using empathy and overall, create the greatest podcast.


Takeaways:

  • Find the right guests and prepare them to have extraordinary dialogues. Take the time for a prep call to build rapport with the guest, tell them about your audience, and explain the type of dialogue you want to have, whether it’s precise, loose, or a mix of the two.
  • You can have two brilliant people on a podcast with a poor relationship or two average people with a great relationship. The latter is superior. Build a rapport with your guest, even if you only have five or ten minutes to talk before hitting record.
  • Find a way to describe your audience to your podcast guest, so they can adapt their information and conversation to appeal to them. Be able to explain what the audience cares about, what they want to learn, and why they listen to your show. 
  • Build relationships with PR and podcast booking agencies, these agencies get paid by their clients to get them on shows that have their niche audiences. It may take time, but the effort pays off in the form of referrals for the ideal guests. 
  • Find the balance between overly stiff conversation and unstructured tangential speaking. If the guest turns into a college lecturer, the listener may tune out, but the same outcome can happen if the guest breaks into too many side discussions with no relation. 
  • If your guest starts to speak as though they have been overly coached, don't be afraid to interrupt them to improve the interactivity of the conversation. Generally, podcast listeners prefer a "good combination of relationality" rather than a TED Talk style speech. 
  • Podcasting allows the host and the guests to be invited into the space between listeners' ears. It is the most intimate form of mass communication so you need to make it relational, you need to incorporate real-life context into the conversation.


Quote of the Show:

  • “Emotional intelligence is more predictive to your success in business than your technical skills” - Paul Zelizer


Shoutouts:


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Marketing, Entrepreneur, Connections, Podcasting No Casey Cheshire Paul Zelizer Your Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041 41 41 Your Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041 full 46fd7105-104e-4027-9048-581fca517261 https://www.creatingthegreatestshow.com/episodes/your-podcast-s-point-of-view-jeremy-shere-creating-the-greatest-show-episode-041 Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation. 


Takeaways:

  • As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limitations and perspective when beginning each conversation so it can have a natural flow and feel less scripted.
  • The best podcasts are able to stick out because they have a strong and distinct point of view on a particular topic or field. That perspective which the show is built around elevates it beyond the sea of podcasts that are simply two people discussing an idea.
  • Don’t make appearing on your podcast feel like a chore for your guest by sending them a form to fill out. A prep call between the guest and host is a much more personal way to get prepared before the podcast recording.
  • An effective prep call should be friendly and relaxed but also have a pinch of structure. You should discuss the idea you want to start the show with, but don’t go too far into it on the prep, save the good stuff for the recording!
  • As the host, your goal on the prep call is to build rapport with your guests and ensure they’re prepared and comfortable with coming on the show. Without scripting the whole show, you can discuss where you and the guest would like the conversation to go.
  • Podcast hosts need to listen to both the literal words their guests are saying as well as the flow of the conversation and how it is unfolding. Hosts have to know when a tangent is worth going down and when they need to pull their guests back to the topic at hand.
  • It’s OK to disagree with your guest, but make sure you do it respectfully and organically. If you come prepared with “gotcha” questions, the podcast will become contentious and you’ll lose any chance of building a strong relationship with your guest.


Quote of the Show:

  • “ I think every podcast host will admit they used to suck at it and now they've gotten better if they've kept up with it.” - Jeremy Shere


Connect with Jeremy:


Shout Outs: 

  • Natasha Miller
  • Mark Evans


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation. 


Takeaways:

  • As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limitations and perspective when beginning each conversation so it can have a natural flow and feel less scripted.
  • The best podcasts are able to stick out because they have a strong and distinct point of view on a particular topic or field. That perspective which the show is built around elevates it beyond the sea of podcasts that are simply two people discussing an idea.
  • Don’t make appearing on your podcast feel like a chore for your guest by sending them a form to fill out. A prep call between the guest and host is a much more personal way to get prepared before the podcast recording.
  • An effective prep call should be friendly and relaxed but also have a pinch of structure. You should discuss the idea you want to start the show with, but don’t go too far into it on the prep, save the good stuff for the recording!
  • As the host, your goal on the prep call is to build rapport with your guests and ensure they’re prepared and comfortable with coming on the show. Without scripting the whole show, you can discuss where you and the guest would like the conversation to go.
  • Podcast hosts need to listen to both the literal words their guests are saying as well as the flow of the conversation and how it is unfolding. Hosts have to know when a tangent is worth going down and when they need to pull their guests back to the topic at hand.
  • It’s OK to disagree with your guest, but make sure you do it respectfully and organically. If you come prepared with “gotcha” questions, the podcast will become contentious and you’ll lose any chance of building a strong relationship with your guest.


Quote of the Show:

  • “ I think every podcast host will admit they used to suck at it and now they've gotten better if they've kept up with it.” - Jeremy Shere


Connect with Jeremy:


Shout Outs: 

  • Natasha Miller
  • Mark Evans


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Fri, 12 May 2023 04:00:00 +0000 Ringmaster Ringmaster 3042 Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation. 


Takeaways:

  • As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limitations and perspective when beginning each conversation so it can have a natural flow and feel less scripted.
  • The best podcasts are able to stick out because they have a strong and distinct point of view on a particular topic or field. That perspective which the show is built around elevates it beyond the sea of podcasts that are simply two people discussing an idea.
  • Don’t make appearing on your podcast feel like a chore for your guest by sending them a form to fill out. A prep call between the guest and host is a much more personal way to get prepared before the podcast recording.
  • An effective prep call should be friendly and relaxed but also have a pinch of structure. You should discuss the idea you want to start the show with, but don’t go too far into it on the prep, save the good stuff for the recording!
  • As the host, your goal on the prep call is to build rapport with your guests and ensure they’re prepared and comfortable with coming on the show. Without scripting the whole show, you can discuss where you and the guest would like the conversation to go.
  • Podcast hosts need to listen to both the literal words their guests are saying as well as the flow of the conversation and how it is unfolding. Hosts have to know when a tangent is worth going down and when they need to pull their guests back to the topic at hand.
  • It’s OK to disagree with your guest, but make sure you do it respectfully and organically. If you come prepared with “gotcha” questions, the podcast will become contentious and you’ll lose any chance of building a strong relationship with your guest.


Quote of the Show:

  • “ I think every podcast host will admit they used to suck at it and now they've gotten better if they've kept up with it.” - Jeremy Shere


Connect with Jeremy:


Shout Outs: 

  • Natasha Miller
  • Mark Evans


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Jeremy Shere The Podcast Listener Journey - Jennifer Han - Creating The Greatest Show - Episode # 040 40 40 The Podcast Listener Journey - Jennifer Han - Creating The Greatest Show - Episode # 040 full 1ea35fde-b077-4529-ad79-09e4dfb7f595 https://www.creatingthegreatestshow.com/episodes/the-podcast-listener-journey-jennifer-han-creating-the-greatest-show-episode-040 This episode’s guest is an international marketing leader and podcasting visionary. Jennifer Han is the Chief Marketing Officer at Ausha and she previously hosted Culinariste. Jennifer shares insights into how podcast hosts can optimize their podcast for maximum impact and engagement to create successful podcasts that resonate with their audience and build a loyal following. Jennifer also delves into the stages of the podcast Listener Journey model.


Takeaways:

  • Podcast listening apps are the first point of contact with your listeners, and you need to optimize how your podcast appears in-app to get them to press play. This means making sure your cover art stands out and using keywords in your title and description to make it easier for listeners to find your podcast.
  • There are four funnel stages in the podcast Listener Journey model: 1. Discovery, 2. Activation, 3. Play, and 4. Love.
  • Adding chapters to your podcast can help make the listening experience more dynamic and can be used to enrich the experience for your listeners. By dividing your episode into chapters, you can make it easier for listeners to find the information they're interested in.
  • Show listeners who you are by creating short-form content from your podcast for “snacking content” that helps them connect with you. This can include photos, videos, gifs, music, etc. to increase how engaging the podcast clip is.
  • Leverage your communities to cross-promote your podcast and build your listenership. This means reaching out to other bloggers, podcasters, and influencers in your niche and asking them to promote your podcast to their audience.
  • Optimize every step of the listener journey to get them to love your podcast and become loyal listeners. This means focusing on each stage of the funnel and making sure you're doing everything you can to keep your listeners engaged and interested.


Quote of the Show:

  • “My mantra about podcasting is you have to be obsessed by your listeners.” - Jennifer Han


Links:


Chapters:

  • 00:00 - Intro
  • 01:48 - Obsess Over Your Podcast Listeners
  • 8:26 - The Listener Journey Model
  • 12:18 - 1st Stage: Podcast Discoverability
  • 26:32 - 2nd Stage: Activation
  • 32:42 - 3rd Stage: Play
  • 40:55 - 4th Stage: Love
  • 44:54 - Where to Connect with Jennifer


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> This episode’s guest is an international marketing leader and podcasting visionary. Jennifer Han is the Chief Marketing Officer at Ausha and she previously hosted Culinariste. Jennifer shares insights into how podcast hosts can optimize their podcast for maximum impact and engagement to create successful podcasts that resonate with their audience and build a loyal following. Jennifer also delves into the stages of the podcast Listener Journey model.


Takeaways:

  • Podcast listening apps are the first point of contact with your listeners, and you need to optimize how your podcast appears in-app to get them to press play. This means making sure your cover art stands out and using keywords in your title and description to make it easier for listeners to find your podcast.
  • There are four funnel stages in the podcast Listener Journey model: 1. Discovery, 2. Activation, 3. Play, and 4. Love.
  • Adding chapters to your podcast can help make the listening experience more dynamic and can be used to enrich the experience for your listeners. By dividing your episode into chapters, you can make it easier for listeners to find the information they're interested in.
  • Show listeners who you are by creating short-form content from your podcast for “snacking content” that helps them connect with you. This can include photos, videos, gifs, music, etc. to increase how engaging the podcast clip is.
  • Leverage your communities to cross-promote your podcast and build your listenership. This means reaching out to other bloggers, podcasters, and influencers in your niche and asking them to promote your podcast to their audience.
  • Optimize every step of the listener journey to get them to love your podcast and become loyal listeners. This means focusing on each stage of the funnel and making sure you're doing everything you can to keep your listeners engaged and interested.


Quote of the Show:

  • “My mantra about podcasting is you have to be obsessed by your listeners.” - Jennifer Han


Links:


Chapters:

  • 00:00 - Intro
  • 01:48 - Obsess Over Your Podcast Listeners
  • 8:26 - The Listener Journey Model
  • 12:18 - 1st Stage: Podcast Discoverability
  • 26:32 - 2nd Stage: Activation
  • 32:42 - 3rd Stage: Play
  • 40:55 - 4th Stage: Love
  • 44:54 - Where to Connect with Jennifer


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 20 Apr 2023 19:04:18 +0000 Ringmaster Ringmaster 2986 This episode’s guest is an international marketing leader and podcasting visionary. Jennifer Han is the Chief Marketing Officer at Ausha and she previously hosted Culinariste. Jennifer shares insights into how podcast hosts can optimize their podcast for maximum impact and engagement to create successful podcasts that resonate with their audience and build a loyal following. Jennifer also delves into the stages of the podcast Listener Journey model.


Takeaways:

  • Podcast listening apps are the first point of contact with your listeners, and you need to optimize how your podcast appears in-app to get them to press play. This means making sure your cover art stands out and using keywords in your title and description to make it easier for listeners to find your podcast.
  • There are four funnel stages in the podcast Listener Journey model: 1. Discovery, 2. Activation, 3. Play, and 4. Love.
  • Adding chapters to your podcast can help make the listening experience more dynamic and can be used to enrich the experience for your listeners. By dividing your episode into chapters, you can make it easier for listeners to find the information they're interested in.
  • Show listeners who you are by creating short-form content from your podcast for “snacking content” that helps them connect with you. This can include photos, videos, gifs, music, etc. to increase how engaging the podcast clip is.
  • Leverage your communities to cross-promote your podcast and build your listenership. This means reaching out to other bloggers, podcasters, and influencers in your niche and asking them to promote your podcast to their audience.
  • Optimize every step of the listener journey to get them to love your podcast and become loyal listeners. This means focusing on each stage of the funnel and making sure you're doing everything you can to keep your listeners engaged and interested.


Quote of the Show:

  • “My mantra about podcasting is you have to be obsessed by your listeners.” - Jennifer Han


Links:


Chapters:

  • 00:00 - Intro
  • 01:48 - Obsess Over Your Podcast Listeners
  • 8:26 - The Listener Journey Model
  • 12:18 - 1st Stage: Podcast Discoverability
  • 26:32 - 2nd Stage: Activation
  • 32:42 - 3rd Stage: Play
  • 40:55 - 4th Stage: Love
  • 44:54 - Where to Connect with Jennifer


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Jennifer Han Niche Podcasts Get Sponsors - Justin Moore - Creating The Greatest Show - Episode # 039 39 39 Niche Podcasts Get Sponsors - Justin Moore - Creating The Greatest Show - Episode # 039 full 42a02f44-de6c-4321-88c2-8d4f7a583bc9 https://www.creatingthegreatestshow.com/episodes/niche-podcasts-get-sponsors-justin-moore-creating-the-greatest-show-episode-039 Get ready to learn from a Sponsorship Coach and YouTube content creator that has launched hundreds of campaigns with clients like Walmart, Hasbro, Disney, Cheetos, Tabasco, and many more. Justin Moore is the Host of Creator Debates and the Founder of Creator Wizard. Justin shares how to solve boring podcast introductions, why creators need to design shows that re-energize them, and how to negotiate sponsorships for your podcast even without a single listen.


Takeaways:

  • Don’t start your podcast by asking your guests to introduce themselves or tell the audience about themselves. This makes kills the energy and creates boring content, especially when the show starts with the guest giving a canned answer. 
  • By skipping the boring intro, you get into the meat of the conversation much faster which helps you deliver on your promise of value to the audience. 
  • When designing your podcast, create something that can remain inherently novel, for the audience and yourself. For example, Creator Debates features two guests debating each side of an idea that is moderated by the host, who also picks the topics.
  • Before thinking about sponsors for your podcast, determine your show’s unique selling proposition. Think about the unique value you’re bringing to your audience and think about the unique value you can bring to potential partners.
  • When negotiating with sponsors, podcasters need to consider the sponsor’s BATNA (Best Alternative To A Negotiated Agreement). For example, if the brand doesn’t choose you, where will they go next? If you're niched down well, there won’t be a long list. 
  • When you secure a sponsorship, your role is more than just talking about a brand on your podcast. You are serving the brand to help them accomplish an internal objective.
  • You can secure sponsorships even if your show has zero downloads. Instead of pitching brands that you’ll talk about them on your podcast, point to the quality of your podcast and content and pitch that to brands as your portfolio of what you can do for them.


Quote of the Show:

  • “From a listener's perspective, we're always craving novelty.” - Justin Moore


Justin’s Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Get ready to learn from a Sponsorship Coach and YouTube content creator that has launched hundreds of campaigns with clients like Walmart, Hasbro, Disney, Cheetos, Tabasco, and many more. Justin Moore is the Host of Creator Debates and the Founder of Creator Wizard. Justin shares how to solve boring podcast introductions, why creators need to design shows that re-energize them, and how to negotiate sponsorships for your podcast even without a single listen.


Takeaways:

  • Don’t start your podcast by asking your guests to introduce themselves or tell the audience about themselves. This makes kills the energy and creates boring content, especially when the show starts with the guest giving a canned answer. 
  • By skipping the boring intro, you get into the meat of the conversation much faster which helps you deliver on your promise of value to the audience. 
  • When designing your podcast, create something that can remain inherently novel, for the audience and yourself. For example, Creator Debates features two guests debating each side of an idea that is moderated by the host, who also picks the topics.
  • Before thinking about sponsors for your podcast, determine your show’s unique selling proposition. Think about the unique value you’re bringing to your audience and think about the unique value you can bring to potential partners.
  • When negotiating with sponsors, podcasters need to consider the sponsor’s BATNA (Best Alternative To A Negotiated Agreement). For example, if the brand doesn’t choose you, where will they go next? If you're niched down well, there won’t be a long list. 
  • When you secure a sponsorship, your role is more than just talking about a brand on your podcast. You are serving the brand to help them accomplish an internal objective.
  • You can secure sponsorships even if your show has zero downloads. Instead of pitching brands that you’ll talk about them on your podcast, point to the quality of your podcast and content and pitch that to brands as your portfolio of what you can do for them.


Quote of the Show:

  • “From a listener's perspective, we're always craving novelty.” - Justin Moore


Justin’s Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Mon, 03 Apr 2023 15:45:20 +0000 Ringmaster Ringmaster 2654 Get ready to learn from a Sponsorship Coach and YouTube content creator that has launched hundreds of campaigns with clients like Walmart, Hasbro, Disney, Cheetos, Tabasco, and many more. Justin Moore is the Host of Creator Debates and the Founder of Creator Wizard. Justin shares how to solve boring podcast introductions, why creators need to design shows that re-energize them, and how to negotiate sponsorships for your podcast even without a single listen.


Takeaways:

  • Don’t start your podcast by asking your guests to introduce themselves or tell the audience about themselves. This makes kills the energy and creates boring content, especially when the show starts with the guest giving a canned answer. 
  • By skipping the boring intro, you get into the meat of the conversation much faster which helps you deliver on your promise of value to the audience. 
  • When designing your podcast, create something that can remain inherently novel, for the audience and yourself. For example, Creator Debates features two guests debating each side of an idea that is moderated by the host, who also picks the topics.
  • Before thinking about sponsors for your podcast, determine your show’s unique selling proposition. Think about the unique value you’re bringing to your audience and think about the unique value you can bring to potential partners.
  • When negotiating with sponsors, podcasters need to consider the sponsor’s BATNA (Best Alternative To A Negotiated Agreement). For example, if the brand doesn’t choose you, where will they go next? If you're niched down well, there won’t be a long list. 
  • When you secure a sponsorship, your role is more than just talking about a brand on your podcast. You are serving the brand to help them accomplish an internal objective.
  • You can secure sponsorships even if your show has zero downloads. Instead of pitching brands that you’ll talk about them on your podcast, point to the quality of your podcast and content and pitch that to brands as your portfolio of what you can do for them.


Quote of the Show:

  • “From a listener's perspective, we're always craving novelty.” - Justin Moore


Justin’s Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Justin Moore | Sponsorship Coach How To Ask Great Questions - Melinda Wittstock - Creating The Greatest Show - Episode # 038 38 38 How To Ask Great Questions - Melinda Wittstock - Creating The Greatest Show - Episode # 038 full ff06dfb0-354e-4ae4-9e0d-4549765a81ba https://www.creatingthegreatestshow.com/episodes/how-to-ask-great-questions-melinda-wittstock-creating-the-greatest-show-episode-038 Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is the Host of Wings of Inspired Business and Founder & CEO of Podopolo. Melinda shares what makes for the best interview podcasts, how to ask great questions, and a glimpse of the future of both podcasting and the way people communicate through social media. 


Takeaways:

  • Be clear on the purpose behind starting your podcast. For example, Melinda launched Wings of Inspired Business to make a difference by creating an ecosystem to highlight and connect with fellow female entrepreneurs.
  • The best interviews feel just like conversations where the host asks a question they care about and are genuinely interested in the guest’s answer. It’s a great sign when the host is curious and learning from the guest right alongside the audience.
  • If the host is actively listening to their guest, they’re going to ask a great follow-up question. Many times, the best follow-up questions are “tell me more about…”, “how did that make you feel”, or “why did that happen”.
  • Podcast hosts should avoid being too performative in the way they ask their questions. Their focus should be bringing out the guest and a great indicator that they’re not doing this is when the questions are longer than the answers.
  • Asking open-ended questions like why, what, or how will lead to much better answers than asking yes or no questions, such as, “did you…”. This requires active listening from the host.
  • Get obsessed with the topic, not your format. Podcasters should focus on allowing the conversation to unfold naturally not hitting every question on their script. For example, if a guest shares a personal story, don’t just ask them the next scripted question. 
  • If a guest is providing extremely scripted answers and seems overly polished, try using some eliciting questions to get beneath the surface. Asking about something you know is incorrect will trigger them to correct you. Asking about their childhood can lead to a more authentic conversation.


Quote of the Show:

  • “The best interviewers really are great listeners” - Melinda Wittstock


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is the Host of Wings of Inspired Business and Founder & CEO of Podopolo. Melinda shares what makes for the best interview podcasts, how to ask great questions, and a glimpse of the future of both podcasting and the way people communicate through social media. 


Takeaways:

  • Be clear on the purpose behind starting your podcast. For example, Melinda launched Wings of Inspired Business to make a difference by creating an ecosystem to highlight and connect with fellow female entrepreneurs.
  • The best interviews feel just like conversations where the host asks a question they care about and are genuinely interested in the guest’s answer. It’s a great sign when the host is curious and learning from the guest right alongside the audience.
  • If the host is actively listening to their guest, they’re going to ask a great follow-up question. Many times, the best follow-up questions are “tell me more about…”, “how did that make you feel”, or “why did that happen”.
  • Podcast hosts should avoid being too performative in the way they ask their questions. Their focus should be bringing out the guest and a great indicator that they’re not doing this is when the questions are longer than the answers.
  • Asking open-ended questions like why, what, or how will lead to much better answers than asking yes or no questions, such as, “did you…”. This requires active listening from the host.
  • Get obsessed with the topic, not your format. Podcasters should focus on allowing the conversation to unfold naturally not hitting every question on their script. For example, if a guest shares a personal story, don’t just ask them the next scripted question. 
  • If a guest is providing extremely scripted answers and seems overly polished, try using some eliciting questions to get beneath the surface. Asking about something you know is incorrect will trigger them to correct you. Asking about their childhood can lead to a more authentic conversation.


Quote of the Show:

  • “The best interviewers really are great listeners” - Melinda Wittstock


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Fri, 17 Mar 2023 17:03:53 +0000 Ringmaster Ringmaster 2774 Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is the Host of Wings of Inspired Business and Founder & CEO of Podopolo. Melinda shares what makes for the best interview podcasts, how to ask great questions, and a glimpse of the future of both podcasting and the way people communicate through social media. 


Takeaways:

  • Be clear on the purpose behind starting your podcast. For example, Melinda launched Wings of Inspired Business to make a difference by creating an ecosystem to highlight and connect with fellow female entrepreneurs.
  • The best interviews feel just like conversations where the host asks a question they care about and are genuinely interested in the guest’s answer. It’s a great sign when the host is curious and learning from the guest right alongside the audience.
  • If the host is actively listening to their guest, they’re going to ask a great follow-up question. Many times, the best follow-up questions are “tell me more about…”, “how did that make you feel”, or “why did that happen”.
  • Podcast hosts should avoid being too performative in the way they ask their questions. Their focus should be bringing out the guest and a great indicator that they’re not doing this is when the questions are longer than the answers.
  • Asking open-ended questions like why, what, or how will lead to much better answers than asking yes or no questions, such as, “did you…”. This requires active listening from the host.
  • Get obsessed with the topic, not your format. Podcasters should focus on allowing the conversation to unfold naturally not hitting every question on their script. For example, if a guest shares a personal story, don’t just ask them the next scripted question. 
  • If a guest is providing extremely scripted answers and seems overly polished, try using some eliciting questions to get beneath the surface. Asking about something you know is incorrect will trigger them to correct you. Asking about their childhood can lead to a more authentic conversation.


Quote of the Show:

  • “The best interviewers really are great listeners” - Melinda Wittstock


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Melinda Wittstock Ensuring A Great Guest Experience - Joel Primack - Creating The Greatest Show - Episode # 037 37 37 Ensuring A Great Guest Experience - Joel Primack - Creating The Greatest Show - Episode # 037 full b1385f8b-f22e-4173-91ed-becb057b4f73 https://www.creatingthegreatestshow.com/episodes/ensuring-a-great-guest-experience-joel-primack-creating-the-greatest-show-episode-037 This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show, an advisor to Charla, and the former Social & Community Specialist at Lattice. Joel shares how he prepares both himself and his guest before the recording, why releasing your podcast in seasons can help you as a host, and great touch points to re-engage with your guests after recording.


Takeaways:

  • For guests that are recording their first podcast, it’s very natural for them to feel nervous, so make sure to accommodate them as best you can to help them feel more comfortable. 
  • Podcast hosts have a duty to invite a diverse group of people to come on their show and share their experiences. To do this, the host needs to be intentional about it all the way through the process, from selecting the guests to pronouncing their names correctly.
  • Splitting up your podcast into seasons can be a good way to give yourself time for self-care, especially when hosting the podcast is not part of your full-time job. Capping the number of episodes per season also gives you more time to focus on each guest.
  • When inviting high-profile people or companies to guest on your show, don’t be surprised if they ask you to work with their PR team. PR teams can help you prepare by sharing which subjects are taboo. Sometimes they will ask to review the episode before it airs.
  • If you ask the same question in every episode and if that question asks for a list of things or multiple aspects, it can be great to have your guest write out bullet points for the topics they want to discuss. 
  • As a podcast host, part of the role you play is to be a gatekeeper for your audience. This means that you are responsible for providing your audience with valuable content and filtering out the fluff. 
  • A great extra touch point after recording with a guest is to send them a screen recording of you searching their name on a podcast platform and showing them that the content they recorded with you is now actually available everywhere for everyone to hear.


Quote of the Show:

  • “I want to make sure that they're comfortable and confident going into the recording” - Joel Primack


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show, an advisor to Charla, and the former Social & Community Specialist at Lattice. Joel shares how he prepares both himself and his guest before the recording, why releasing your podcast in seasons can help you as a host, and great touch points to re-engage with your guests after recording.


Takeaways:

  • For guests that are recording their first podcast, it’s very natural for them to feel nervous, so make sure to accommodate them as best you can to help them feel more comfortable. 
  • Podcast hosts have a duty to invite a diverse group of people to come on their show and share their experiences. To do this, the host needs to be intentional about it all the way through the process, from selecting the guests to pronouncing their names correctly.
  • Splitting up your podcast into seasons can be a good way to give yourself time for self-care, especially when hosting the podcast is not part of your full-time job. Capping the number of episodes per season also gives you more time to focus on each guest.
  • When inviting high-profile people or companies to guest on your show, don’t be surprised if they ask you to work with their PR team. PR teams can help you prepare by sharing which subjects are taboo. Sometimes they will ask to review the episode before it airs.
  • If you ask the same question in every episode and if that question asks for a list of things or multiple aspects, it can be great to have your guest write out bullet points for the topics they want to discuss. 
  • As a podcast host, part of the role you play is to be a gatekeeper for your audience. This means that you are responsible for providing your audience with valuable content and filtering out the fluff. 
  • A great extra touch point after recording with a guest is to send them a screen recording of you searching their name on a podcast platform and showing them that the content they recorded with you is now actually available everywhere for everyone to hear.


Quote of the Show:

  • “I want to make sure that they're comfortable and confident going into the recording” - Joel Primack


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Fri, 10 Mar 2023 19:18:11 +0000 Ringmaster Ringmaster 3104 This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show, an advisor to Charla, and the former Social & Community Specialist at Lattice. Joel shares how he prepares both himself and his guest before the recording, why releasing your podcast in seasons can help you as a host, and great touch points to re-engage with your guests after recording.


Takeaways:

  • For guests that are recording their first podcast, it’s very natural for them to feel nervous, so make sure to accommodate them as best you can to help them feel more comfortable. 
  • Podcast hosts have a duty to invite a diverse group of people to come on their show and share their experiences. To do this, the host needs to be intentional about it all the way through the process, from selecting the guests to pronouncing their names correctly.
  • Splitting up your podcast into seasons can be a good way to give yourself time for self-care, especially when hosting the podcast is not part of your full-time job. Capping the number of episodes per season also gives you more time to focus on each guest.
  • When inviting high-profile people or companies to guest on your show, don’t be surprised if they ask you to work with their PR team. PR teams can help you prepare by sharing which subjects are taboo. Sometimes they will ask to review the episode before it airs.
  • If you ask the same question in every episode and if that question asks for a list of things or multiple aspects, it can be great to have your guest write out bullet points for the topics they want to discuss. 
  • As a podcast host, part of the role you play is to be a gatekeeper for your audience. This means that you are responsible for providing your audience with valuable content and filtering out the fluff. 
  • A great extra touch point after recording with a guest is to send them a screen recording of you searching their name on a podcast platform and showing them that the content they recorded with you is now actually available everywhere for everyone to hear.


Quote of the Show:

  • “I want to make sure that they're comfortable and confident going into the recording” - Joel Primack


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcast hosting, podcast guest experience No Casey Cheshire Balancing The Steak & The Pepper - Rob Greenlee - Creating The Greatest Show - Episode # 036 36 36 Balancing The Steak & The Pepper - Rob Greenlee - Creating The Greatest Show - Episode # 036 full e3d35eb6-d5fb-4720-8389-581e984dd005 https://www.creatingthegreatestshow.com/episodes/balancing-the-steak-the-pepper-rob-greenlee-creating-the-greatest-show-episode-036 Today’s guest has been an influential part of the podcasting community that has been podcasting since 2004 and was inducted into the Podcast Hall of Fame in 2017. They have also recorded thousands of podcast episodes as both a guest and host. Rob Greenlee is the Co-Host of The New Media Show and the SVP of Podcast Content and Partnerships at Podbean. Rob delves into the roles and responsibilities of a podcast host, how to tell the underlying story of your podcast, and what lies ahead for podcasting as a medium.


Takeaways:

  • Podcast growth is reaching the maturity stage within the US with year-over-year listenership growth increasing by 2-4% over the past few years. Podcast adoption is growing much faster outside of the US currently and presents a great opportunity.
  • There are two types of podcasters. Indie podcasters create their show from a place of passion and handle the production themselves. “Procasters” host shows that are like traditional radio in that they are the talent that gets assigned to a pre-designed show
  • To be a successful podcast host, you need to represent someone that your audience can trust. Now, more than ever, people are looking for people they can trust and they are loyal to the trustworthy people they find, so make sure your audience can trust you.
  • Podcast hosts need to build their relationship with their audience and that requires attention, focus, and participation. Of course, this is easier said than done, but it is still important to take every chance to encourage audience participation. 
  • When hosting an interview podcast, think about the underlying story that you are telling your audience through every episode. To develop the connective “red thread” of your podcast, interview guests that can share their expertise on a part of that story.
  • The typical duration of the most popular podcasts is between 30-45 minutes. However, there are outliers on either side of that range. The real downside of creating a short podcast is that it’s harder to provide value with a very short podcast.
  • A longer podcast means that you can space out advertisements and sponsor messages to avoid a block of ads for listeners. Podcast listeners are less tolerant of over-commercialized media and inserting too many ads could be a turnoff for listeners.


Quote of the Show:

  • “As a podcast host, the role that you need to play in the market now is to build trust.” - Rob Greenlee


Shout Outs: 


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest has been an influential part of the podcasting community that has been podcasting since 2004 and was inducted into the Podcast Hall of Fame in 2017. They have also recorded thousands of podcast episodes as both a guest and host. Rob Greenlee is the Co-Host of The New Media Show and the SVP of Podcast Content and Partnerships at Podbean. Rob delves into the roles and responsibilities of a podcast host, how to tell the underlying story of your podcast, and what lies ahead for podcasting as a medium.


Takeaways:

  • Podcast growth is reaching the maturity stage within the US with year-over-year listenership growth increasing by 2-4% over the past few years. Podcast adoption is growing much faster outside of the US currently and presents a great opportunity.
  • There are two types of podcasters. Indie podcasters create their show from a place of passion and handle the production themselves. “Procasters” host shows that are like traditional radio in that they are the talent that gets assigned to a pre-designed show
  • To be a successful podcast host, you need to represent someone that your audience can trust. Now, more than ever, people are looking for people they can trust and they are loyal to the trustworthy people they find, so make sure your audience can trust you.
  • Podcast hosts need to build their relationship with their audience and that requires attention, focus, and participation. Of course, this is easier said than done, but it is still important to take every chance to encourage audience participation. 
  • When hosting an interview podcast, think about the underlying story that you are telling your audience through every episode. To develop the connective “red thread” of your podcast, interview guests that can share their expertise on a part of that story.
  • The typical duration of the most popular podcasts is between 30-45 minutes. However, there are outliers on either side of that range. The real downside of creating a short podcast is that it’s harder to provide value with a very short podcast.
  • A longer podcast means that you can space out advertisements and sponsor messages to avoid a block of ads for listeners. Podcast listeners are less tolerant of over-commercialized media and inserting too many ads could be a turnoff for listeners.


Quote of the Show:

  • “As a podcast host, the role that you need to play in the market now is to build trust.” - Rob Greenlee


Shout Outs: 


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Fri, 03 Mar 2023 18:07:46 +0000 Ringmaster Ringmaster 3406 Today’s guest has been an influential part of the podcasting community that has been podcasting since 2004 and was inducted into the Podcast Hall of Fame in 2017. They have also recorded thousands of podcast episodes as both a guest and host. Rob Greenlee is the Co-Host of The New Media Show and the SVP of Podcast Content and Partnerships at Podbean. Rob delves into the roles and responsibilities of a podcast host, how to tell the underlying story of your podcast, and what lies ahead for podcasting as a medium.


Takeaways:

  • Podcast growth is reaching the maturity stage within the US with year-over-year listenership growth increasing by 2-4% over the past few years. Podcast adoption is growing much faster outside of the US currently and presents a great opportunity.
  • There are two types of podcasters. Indie podcasters create their show from a place of passion and handle the production themselves. “Procasters” host shows that are like traditional radio in that they are the talent that gets assigned to a pre-designed show
  • To be a successful podcast host, you need to represent someone that your audience can trust. Now, more than ever, people are looking for people they can trust and they are loyal to the trustworthy people they find, so make sure your audience can trust you.
  • Podcast hosts need to build their relationship with their audience and that requires attention, focus, and participation. Of course, this is easier said than done, but it is still important to take every chance to encourage audience participation. 
  • When hosting an interview podcast, think about the underlying story that you are telling your audience through every episode. To develop the connective “red thread” of your podcast, interview guests that can share their expertise on a part of that story.
  • The typical duration of the most popular podcasts is between 30-45 minutes. However, there are outliers on either side of that range. The real downside of creating a short podcast is that it’s harder to provide value with a very short podcast.
  • A longer podcast means that you can space out advertisements and sponsor messages to avoid a block of ads for listeners. Podcast listeners are less tolerant of over-commercialized media and inserting too many ads could be a turnoff for listeners.


Quote of the Show:

  • “As a podcast host, the role that you need to play in the market now is to build trust.” - Rob Greenlee


Shout Outs: 


Links:


Ways to Tune In:


Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcast audiences, podcast growth, hosting a podcast, podcast best practices No Casey Cheshire Rob Greenlee Your Guide To Podcast Guesting - Tom Schwab - Creating The Greatest Show - Episode # 035 35 35 Your Guide To Podcast Guesting - Tom Schwab - Creating The Greatest Show - Episode # 035 full creatingthegreatestshow.podbean.com/dbb3bc98-9018-3c1d-8edf-90db1993261e https://www.creatingthegreatestshow.com/episodes/your-guide-to-podcast-guesting-tom-schwab-creating-the-greatest-show-episode-035 Being a guest on a podcast can provide amazing benefits to both you and your company, however, there are some important nuances you need to know before getting started. This episode’s special guest is a serial entrepreneur, marketer, and thought leader in the podcast world. He has been referred to as “The Category King in Podcast Interview Marketing”. Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, author of Podcast Guest Profits, and Host of the upcoming Ordinary to You, Amazing to Others podcast. Tom explains why you should avoid “Trojan Podcasts”, the three tips to being a great podcast guest, and how to choose the right podcast for you to appear on.
Takeaways: 

  • When you think about your best clients, it’s likely that they didn’t come from a funnel but rather from a conversation. In both your business and personal lives, the higher value of the relationship, the more conversations you’ll need to build a connection.
  • Trojan Podcasts use mass emails to send invitations that then lead to a lengthy form. Then follows a screening call with a salesperson and finally a very short podcast recording followed by a lengthy pitch from the podcast host. 
  • One of the best ways to grow your podcast audience is to guest on other podcasts. When selecting podcasts that you would like to appear on, it’s more important to focus on who is listening to the show than it is what the show is about. 
  • If you only ever guest on shows that are all focused on one specific topic, you’ll have a hard time sticking out to the listeners because you will sound like every other guest on that show. It’s important to mix some variety into the podcasts you appear on.
  • Podcast Guesting Rule #1: Your job is to make the Host look like a genius for inviting you on the show. You should provide as much value as possible. Don’t hold something back because it’s in your book, share everything you have without pitching.
  • Podcast Guesting Rule #2: Be a gracious guest. This means showing up prepared and on time, thanking the host afterward, making sure your audio quality is great, understanding what their podcast is about, and listening to a few episodes beforehand.
  • Podcast Guesting Rule #3: Promote the episode as well and as diligently as the host does. Just because you’re the guest doesn’t mean you are off the hook for promoting the podcast. This a great way to get invited back on the podcast and other shows.

Quote of the Show: 

  • “You're not one funnel away, you're one conversation away.” - Tom Schwab

Tom’s Links: 

Shout Outs: 

  • Clicksand by Bill Troy
  • Jordan Harbinger
  • Carrie Wilkerson
  • Doug Sandler
  • Nice Guys on Business hosted by Doug Sandler
  • Rand Fishkin
  • Steve Acho

Ways to Tune In: 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Being a guest on a podcast can provide amazing benefits to both you and your company, however, there are some important nuances you need to know before getting started. This episode’s special guest is a serial entrepreneur, marketer, and thought leader in the podcast world. He has been referred to as “The Category King in Podcast Interview Marketing”. Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, author of Podcast Guest Profits, and Host of the upcoming Ordinary to You, Amazing to Others podcast. Tom explains why you should avoid “Trojan Podcasts”, the three tips to being a great podcast guest, and how to choose the right podcast for you to appear on.
Takeaways: 

  • When you think about your best clients, it’s likely that they didn’t come from a funnel but rather from a conversation. In both your business and personal lives, the higher value of the relationship, the more conversations you’ll need to build a connection.
  • Trojan Podcasts use mass emails to send invitations that then lead to a lengthy form. Then follows a screening call with a salesperson and finally a very short podcast recording followed by a lengthy pitch from the podcast host. 
  • One of the best ways to grow your podcast audience is to guest on other podcasts. When selecting podcasts that you would like to appear on, it’s more important to focus on who is listening to the show than it is what the show is about. 
  • If you only ever guest on shows that are all focused on one specific topic, you’ll have a hard time sticking out to the listeners because you will sound like every other guest on that show. It’s important to mix some variety into the podcasts you appear on.
  • Podcast Guesting Rule #1: Your job is to make the Host look like a genius for inviting you on the show. You should provide as much value as possible. Don’t hold something back because it’s in your book, share everything you have without pitching.
  • Podcast Guesting Rule #2: Be a gracious guest. This means showing up prepared and on time, thanking the host afterward, making sure your audio quality is great, understanding what their podcast is about, and listening to a few episodes beforehand.
  • Podcast Guesting Rule #3: Promote the episode as well and as diligently as the host does. Just because you’re the guest doesn’t mean you are off the hook for promoting the podcast. This a great way to get invited back on the podcast and other shows.

Quote of the Show: 

  • “You're not one funnel away, you're one conversation away.” - Tom Schwab

Tom’s Links: 

Shout Outs: 

  • Clicksand by Bill Troy
  • Jordan Harbinger
  • Carrie Wilkerson
  • Doug Sandler
  • Nice Guys on Business hosted by Doug Sandler
  • Rand Fishkin
  • Steve Acho

Ways to Tune In: 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 23 Feb 2023 22:33:44 +0000 Ringmaster Ringmaster 3093 Being a guest on a podcast can provide amazing benefits to both you and your company, however, there are some important nuances you need to know before getting started. This episode’s special guest is a serial entrepreneur, marketer, and thought leader in the podcast world. He has been referred to as “The Category King in Podcast Interview Marketing”. Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, author of Podcast Guest Profits, and Host of the upcoming Ordinary to You, Amazing to Others podcast. Tom explains why you should avoid “Trojan Podcasts”, the three tips to being a great podcast guest, and how to choose the right podcast for you to appear on.
Takeaways: 

  • When you think about your best clients, it’s likely that they didn’t come from a funnel but rather from a conversation. In both your business and personal lives, the higher value of the relationship, the more conversations you’ll need to build a connection.
  • Trojan Podcasts use mass emails to send invitations that then lead to a lengthy form. Then follows a screening call with a salesperson and finally a very short podcast recording followed by a lengthy pitch from the podcast host. 
  • One of the best ways to grow your podcast audience is to guest on other podcasts. When selecting podcasts that you would like to appear on, it’s more important to focus on who is listening to the show than it is what the show is about. 
  • If you only ever guest on shows that are all focused on one specific topic, you’ll have a hard time sticking out to the listeners because you will sound like every other guest on that show. It’s important to mix some variety into the podcasts you appear on.
  • Podcast Guesting Rule #1: Your job is to make the Host look like a genius for inviting you on the show. You should provide as much value as possible. Don’t hold something back because it’s in your book, share everything you have without pitching.
  • Podcast Guesting Rule #2: Be a gracious guest. This means showing up prepared and on time, thanking the host afterward, making sure your audio quality is great, understanding what their podcast is about, and listening to a few episodes beforehand.
  • Podcast Guesting Rule #3: Promote the episode as well and as diligently as the host does. Just because you’re the guest doesn’t mean you are off the hook for promoting the podcast. This a great way to get invited back on the podcast and other shows.

Quote of the Show: 

  • “You're not one funnel away, you're one conversation away.” - Tom Schwab

Tom’s Links: 

Shout Outs: 

  • Clicksand by Bill Troy
  • Jordan Harbinger
  • Carrie Wilkerson
  • Doug Sandler
  • Nice Guys on Business hosted by Doug Sandler
  • Rand Fishkin
  • Steve Acho

Ways to Tune In: 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Tom Schwab Community-First Podcasting - Arielle Nissenblatt - Creating The Greatest Show - Episode # 034 34 34 Community-First Podcasting - Arielle Nissenblatt - Creating The Greatest Show - Episode # 034 full creatingthegreatestshow.podbean.com/7cb3e962-cc46-3394-be57-4e2dd0ad460a https://www.creatingthegreatestshow.com/episodes/community-first-podcasting-arielle-nissenblatt-creating-the-greatest-show-episode-034 One of the best ways to create and grow your podcast is to use a community-first approach! There’s no one better to learn about podcasts and community from than today’s guest who listens to over 40 hours of podcasts every week! She has spoken at major podcasting events across the globe and is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Arielle Nissenblatt is the Head of Community & Content at SquadCast and hosts the Feedback with Earbuds podcast and the new Trailer Park: The Podcast Trailer Podcast. Arielle dives into the best practices for creating calls-to-action for your podcast, how to engage with your podcast community, and why you need to build marketing into your podcast from the start!

 

Takeaways:

  • The most important thing when you are building a show is to build marketing into every aspect of your production. To grow your show beyond friends, family, and 10 listeners, you have to build marketing into every step of the content creation process.
  • Your show needs to stand out! With 3-4 million podcasts out there, it’s very likely that there is another show that’s extremely similar to yours that also has great audio quality and well-thought-out keywords. Ask yourself how you can make your show unique.
  • It’s easier to create a podcast for an audience that you already know exists rather than an audience you hope exists. When you have an existing, built-in audience you can actually ask them what they’re looking for from your show.
  • Whether you’re an independent podcaster or you host a podcast for a giant company, you’re likely going to struggle with getting audience feedback. This is partly because people do lots of things while listening to podcasts, such as driving or washing dishes.
  • The best practices for writing a podcast Call-To-Action are to make it important, make it clear why it matters and how to do it, and make it different. Don't use the same CTA every time, mix it up and find creative ways to say it. If people expect it, they’ll skip it. 
  • Making Podcast Friends is important for growing your audience, whether you’ve launched your podcast or not. Make a list of 50-75 shows that are related to your topic or that you like to engage with and listen to them before asking for anything.
  • It’s not easy to convert scrollers to listeners, which means that social media is not the best way to promote your podcast and garner a larger audience. It’s easier to bring people over to your show by exchanging feed swaps, guest spots, and promo swaps.

 

Quote of the Show:

  • “The most important thing when you are building a show is to build marketing into every aspect of your production.” - Arielle Nissenblatt

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> One of the best ways to create and grow your podcast is to use a community-first approach! There’s no one better to learn about podcasts and community from than today’s guest who listens to over 40 hours of podcasts every week! She has spoken at major podcasting events across the globe and is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Arielle Nissenblatt is the Head of Community & Content at SquadCast and hosts the Feedback with Earbuds podcast and the new Trailer Park: The Podcast Trailer Podcast. Arielle dives into the best practices for creating calls-to-action for your podcast, how to engage with your podcast community, and why you need to build marketing into your podcast from the start!

 

Takeaways:

  • The most important thing when you are building a show is to build marketing into every aspect of your production. To grow your show beyond friends, family, and 10 listeners, you have to build marketing into every step of the content creation process.
  • Your show needs to stand out! With 3-4 million podcasts out there, it’s very likely that there is another show that’s extremely similar to yours that also has great audio quality and well-thought-out keywords. Ask yourself how you can make your show unique.
  • It’s easier to create a podcast for an audience that you already know exists rather than an audience you hope exists. When you have an existing, built-in audience you can actually ask them what they’re looking for from your show.
  • Whether you’re an independent podcaster or you host a podcast for a giant company, you’re likely going to struggle with getting audience feedback. This is partly because people do lots of things while listening to podcasts, such as driving or washing dishes.
  • The best practices for writing a podcast Call-To-Action are to make it important, make it clear why it matters and how to do it, and make it different. Don't use the same CTA every time, mix it up and find creative ways to say it. If people expect it, they’ll skip it. 
  • Making Podcast Friends is important for growing your audience, whether you’ve launched your podcast or not. Make a list of 50-75 shows that are related to your topic or that you like to engage with and listen to them before asking for anything.
  • It’s not easy to convert scrollers to listeners, which means that social media is not the best way to promote your podcast and garner a larger audience. It’s easier to bring people over to your show by exchanging feed swaps, guest spots, and promo swaps.

 

Quote of the Show:

  • “The most important thing when you are building a show is to build marketing into every aspect of your production.” - Arielle Nissenblatt

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 16 Feb 2023 20:16:57 +0000 Ringmaster Ringmaster 2632 One of the best ways to create and grow your podcast is to use a community-first approach! There’s no one better to learn about podcasts and community from than today’s guest who listens to over 40 hours of podcasts every week! She has spoken at major podcasting events across the globe and is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Arielle Nissenblatt is the Head of Community & Content at SquadCast and hosts the Feedback with Earbuds podcast and the new Trailer Park: The Podcast Trailer Podcast. Arielle dives into the best practices for creating calls-to-action for your podcast, how to engage with your podcast community, and why you need to build marketing into your podcast from the start!

 

Takeaways:

  • The most important thing when you are building a show is to build marketing into every aspect of your production. To grow your show beyond friends, family, and 10 listeners, you have to build marketing into every step of the content creation process.
  • Your show needs to stand out! With 3-4 million podcasts out there, it’s very likely that there is another show that’s extremely similar to yours that also has great audio quality and well-thought-out keywords. Ask yourself how you can make your show unique.
  • It’s easier to create a podcast for an audience that you already know exists rather than an audience you hope exists. When you have an existing, built-in audience you can actually ask them what they’re looking for from your show.
  • Whether you’re an independent podcaster or you host a podcast for a giant company, you’re likely going to struggle with getting audience feedback. This is partly because people do lots of things while listening to podcasts, such as driving or washing dishes.
  • The best practices for writing a podcast Call-To-Action are to make it important, make it clear why it matters and how to do it, and make it different. Don't use the same CTA every time, mix it up and find creative ways to say it. If people expect it, they’ll skip it. 
  • Making Podcast Friends is important for growing your audience, whether you’ve launched your podcast or not. Make a list of 50-75 shows that are related to your topic or that you like to engage with and listen to them before asking for anything.
  • It’s not easy to convert scrollers to listeners, which means that social media is not the best way to promote your podcast and garner a larger audience. It’s easier to bring people over to your show by exchanging feed swaps, guest spots, and promo swaps.

 

Quote of the Show:

  • “The most important thing when you are building a show is to build marketing into every aspect of your production.” - Arielle Nissenblatt

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcast community, promoting a podcast, growing your podcast, podcast marketing No Casey Cheshire Arielle Nissenblatt The 4 Vectors of Relationships - Pablo Gonzalez - Creating The Greatest Show - Episode # 033 33 33 The 4 Vectors of Relationships - Pablo Gonzalez - Creating The Greatest Show - Episode # 033 full creatingthegreatestshow.podbean.com/280d886b-6fc7-3919-906d-2386e95898b7 https://www.creatingthegreatestshow.com/episodes/the-4-vectors-of-relationships-pablo-gonzalez-creating-the-greatest-show-episode-033 Today’s Guest is the inventor of the Relationship Flywheel and has been named a Latino Leader of the Future and a Top 20 Leader Under 40 in various publications. Pablo Gonzalez is the host of B2B Community Builder Show and Not Your Average Investor and is the Founder of BeTheStage.live. Pablo discusses how to grow a flourishing community, how to prepare your guests to succeed, and What types of repurposed content you can get from your live show or podcast! 

 

Takeaways:

  • Podcasting and online content creation are as important for new generations as public speaking has been in the past. Even if you don’t have much experience, there’s no time like the present to get started because these skills can open a lot of doors. 
  • Hosting a live show is a great way to build relationships at scale. With a live show, you can connect with your guest while also connecting with your audience. Having a live audience also provides a faster feedback loop for you on the effectiveness of your show.
  • There are Four Vectors of Relationships that you cultivate with a live show: 1) You and Your Guest, 2) You and Your Audience, 3) Your Guest and Your Audience, and 4) Amongst the Members of Your Audience.
  • Some guests may be apprehensive about appearing live, which is why it’s so important to prepare them well prior. Make sure they understand that your goal is to make them look and sound great. It’s the host’s job to set your guests up to win.
  • Repurposing your content is critical. From a live show, you can create a full podcast episode and YouTube video, micro video clips, graphics featuring quotes, blog content, and a newsletter. Think about the content you want to create before recording.
  • When creating a new podcast or live show, there are three things to think about to make your podcast lead to business. What is interesting to the people you want to serve? What will make them trust you? What will make them think your content’s for them?
  • Podcasts are a key tool for evangelists that are growing their community and spreading their company’s message. Create the “watering hole” for your community with either a live show or a private group message on a platform like Slack.

 

Quote of the Show:

  • “Podcasting is the ultimate networking tool” - Pablo Gonzalez

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s Guest is the inventor of the Relationship Flywheel and has been named a Latino Leader of the Future and a Top 20 Leader Under 40 in various publications. Pablo Gonzalez is the host of B2B Community Builder Show and Not Your Average Investor and is the Founder of BeTheStage.live. Pablo discusses how to grow a flourishing community, how to prepare your guests to succeed, and What types of repurposed content you can get from your live show or podcast! 

 

Takeaways:

  • Podcasting and online content creation are as important for new generations as public speaking has been in the past. Even if you don’t have much experience, there’s no time like the present to get started because these skills can open a lot of doors. 
  • Hosting a live show is a great way to build relationships at scale. With a live show, you can connect with your guest while also connecting with your audience. Having a live audience also provides a faster feedback loop for you on the effectiveness of your show.
  • There are Four Vectors of Relationships that you cultivate with a live show: 1) You and Your Guest, 2) You and Your Audience, 3) Your Guest and Your Audience, and 4) Amongst the Members of Your Audience.
  • Some guests may be apprehensive about appearing live, which is why it’s so important to prepare them well prior. Make sure they understand that your goal is to make them look and sound great. It’s the host’s job to set your guests up to win.
  • Repurposing your content is critical. From a live show, you can create a full podcast episode and YouTube video, micro video clips, graphics featuring quotes, blog content, and a newsletter. Think about the content you want to create before recording.
  • When creating a new podcast or live show, there are three things to think about to make your podcast lead to business. What is interesting to the people you want to serve? What will make them trust you? What will make them think your content’s for them?
  • Podcasts are a key tool for evangelists that are growing their community and spreading their company’s message. Create the “watering hole” for your community with either a live show or a private group message on a platform like Slack.

 

Quote of the Show:

  • “Podcasting is the ultimate networking tool” - Pablo Gonzalez

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 09 Feb 2023 15:08:25 +0000 Ringmaster Ringmaster 3963 Today’s Guest is the inventor of the Relationship Flywheel and has been named a Latino Leader of the Future and a Top 20 Leader Under 40 in various publications. Pablo Gonzalez is the host of B2B Community Builder Show and Not Your Average Investor and is the Founder of BeTheStage.live. Pablo discusses how to grow a flourishing community, how to prepare your guests to succeed, and What types of repurposed content you can get from your live show or podcast! 

 

Takeaways:

  • Podcasting and online content creation are as important for new generations as public speaking has been in the past. Even if you don’t have much experience, there’s no time like the present to get started because these skills can open a lot of doors. 
  • Hosting a live show is a great way to build relationships at scale. With a live show, you can connect with your guest while also connecting with your audience. Having a live audience also provides a faster feedback loop for you on the effectiveness of your show.
  • There are Four Vectors of Relationships that you cultivate with a live show: 1) You and Your Guest, 2) You and Your Audience, 3) Your Guest and Your Audience, and 4) Amongst the Members of Your Audience.
  • Some guests may be apprehensive about appearing live, which is why it’s so important to prepare them well prior. Make sure they understand that your goal is to make them look and sound great. It’s the host’s job to set your guests up to win.
  • Repurposing your content is critical. From a live show, you can create a full podcast episode and YouTube video, micro video clips, graphics featuring quotes, blog content, and a newsletter. Think about the content you want to create before recording.
  • When creating a new podcast or live show, there are three things to think about to make your podcast lead to business. What is interesting to the people you want to serve? What will make them trust you? What will make them think your content’s for them?
  • Podcasts are a key tool for evangelists that are growing their community and spreading their company’s message. Create the “watering hole” for your community with either a live show or a private group message on a platform like Slack.

 

Quote of the Show:

  • “Podcasting is the ultimate networking tool” - Pablo Gonzalez

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Kickstart Your Content Cascade - Nasreen Stump - Creating The Greatest Show - Episode # 032 32 32 Kickstart Your Content Cascade - Nasreen Stump - Creating The Greatest Show - Episode # 032 full creatingthegreatestshow.podbean.com/6095a9bd-ac35-3c41-ad9c-014015b85316 https://www.creatingthegreatestshow.com/episodes/kickstart-your-content-cascade-nasreen-stump-creating-the-greatest-show-episode-032 This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece.

 

The full video of the webinar is available here: https://bit.ly/40mYATw 

 

Takeaways:

  • There is immense pressure on B2B marketers now to provide more results while using up fewer resources. This is also coming at a time when traditional content creation is growing increasingly expensive, time-consuming, and ineffective.
  • The content B2B marketers dream of can all come from one source, a podcast. Repurposed content from podcasts is quick to create, reusable, valuable, engaging, and scalable. Podcast content drive leads and helps you build a relationship with prospects.
  • Good content must deliver on its promise, come from a place of expertise, and address actual challenges that consumers face. By interviewing subject matter experts on a podcast, you can create content full of innovative ideas and cutting-edge perspectives.
  • A B2B podcast can be repurposed into blogs, YouTube clips, Shorts/Reels/TikTok videos, LinkedIn videos, audiograms, tweets, images featuring quotes, and much more. For example, 1 single episode of this show was turned into 52 pieces of content!
  • You can design the questions of your podcast to provide great content for prospects at every level of your funnel. In this way, your podcast works like an incredibly valuable qualitative survey of whose opinions matter most for your business. 
  • Even if you don’t have your own podcast, listening to other podcasts can offer you extremely valuable insights. You can reference great points made on other podcasts in written content, speed up your ICP research, and learn more about your leads.
  • When improving the SEO of your existing content, you can use the many other pieces of content that come from a podcast. For example, you can embed YouTube videos, audio players, clips from social media, and original images taken from the podcast.

 

Quote of the Show:

  • “You’re never going to end up with the same piece of content across multiple podcasts” - Nasreen Stump

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece.

 

The full video of the webinar is available here: https://bit.ly/40mYATw 

 

Takeaways:

  • There is immense pressure on B2B marketers now to provide more results while using up fewer resources. This is also coming at a time when traditional content creation is growing increasingly expensive, time-consuming, and ineffective.
  • The content B2B marketers dream of can all come from one source, a podcast. Repurposed content from podcasts is quick to create, reusable, valuable, engaging, and scalable. Podcast content drive leads and helps you build a relationship with prospects.
  • Good content must deliver on its promise, come from a place of expertise, and address actual challenges that consumers face. By interviewing subject matter experts on a podcast, you can create content full of innovative ideas and cutting-edge perspectives.
  • A B2B podcast can be repurposed into blogs, YouTube clips, Shorts/Reels/TikTok videos, LinkedIn videos, audiograms, tweets, images featuring quotes, and much more. For example, 1 single episode of this show was turned into 52 pieces of content!
  • You can design the questions of your podcast to provide great content for prospects at every level of your funnel. In this way, your podcast works like an incredibly valuable qualitative survey of whose opinions matter most for your business. 
  • Even if you don’t have your own podcast, listening to other podcasts can offer you extremely valuable insights. You can reference great points made on other podcasts in written content, speed up your ICP research, and learn more about your leads.
  • When improving the SEO of your existing content, you can use the many other pieces of content that come from a podcast. For example, you can embed YouTube videos, audio players, clips from social media, and original images taken from the podcast.

 

Quote of the Show:

  • “You’re never going to end up with the same piece of content across multiple podcasts” - Nasreen Stump

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 02 Feb 2023 14:54:10 +0000 Ringmaster Ringmaster 2362 This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece.

 

The full video of the webinar is available here: https://bit.ly/40mYATw 

 

Takeaways:

  • There is immense pressure on B2B marketers now to provide more results while using up fewer resources. This is also coming at a time when traditional content creation is growing increasingly expensive, time-consuming, and ineffective.
  • The content B2B marketers dream of can all come from one source, a podcast. Repurposed content from podcasts is quick to create, reusable, valuable, engaging, and scalable. Podcast content drive leads and helps you build a relationship with prospects.
  • Good content must deliver on its promise, come from a place of expertise, and address actual challenges that consumers face. By interviewing subject matter experts on a podcast, you can create content full of innovative ideas and cutting-edge perspectives.
  • A B2B podcast can be repurposed into blogs, YouTube clips, Shorts/Reels/TikTok videos, LinkedIn videos, audiograms, tweets, images featuring quotes, and much more. For example, 1 single episode of this show was turned into 52 pieces of content!
  • You can design the questions of your podcast to provide great content for prospects at every level of your funnel. In this way, your podcast works like an incredibly valuable qualitative survey of whose opinions matter most for your business. 
  • Even if you don’t have your own podcast, listening to other podcasts can offer you extremely valuable insights. You can reference great points made on other podcasts in written content, speed up your ICP research, and learn more about your leads.
  • When improving the SEO of your existing content, you can use the many other pieces of content that come from a podcast. For example, you can embed YouTube videos, audio players, clips from social media, and original images taken from the podcast.

 

Quote of the Show:

  • “You’re never going to end up with the same piece of content across multiple podcasts” - Nasreen Stump

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire The Prepped Connection - Duane Dufault - Creating The Greatest Show - Episode # 031 31 31 The Prepped Connection - Duane Dufault - Creating The Greatest Show - Episode # 031 full creatingthegreatestshow.podbean.com/b4b8a23d-fe40-3acf-9c49-d2e69f755e21 https://www.creatingthegreatestshow.com/episodes/the-prepped-connection-duane-dufault-creating-the-greatest-show-episode-031 Today’s guest is an entrepreneur that has taken an unconventional route and a superb salesperson that worked their way up from selling toilet paper to selling Fortune 100 Enterprise Software. Duane Dufault is the Host of SellingSaaS and Chief Everything Officer at SellingSaas. Duane spills the tea on holding back bad episodes, how to dig into what you are genuinely curious about, and how to reformat your podcast to better fit your audience’s content preferences.

 

Takeaways: 

  • If you can’t become genuinely interested in your guest then your audience won’t either. Your podcast’s analytics don’t matter if you can’t have real conversations with your guests based on your authentic curiosity.
  • Researching a guest before recording with them is essential to having a great conversation right from the start of your podcast. Check out their social media, blog, and past podcast interviews to find out what they care about personally.
  • If your conversation doesn’t go well and you or the guest really doesn’t like it, you don’t have to publish that episode. In order to give yourself some breathing room, make sure that you have a backlog of a few episodes so you don’t miss a release date.
  • Don’t expect your podcast to be perfect, especially right from the start. Mics will fail, cameras will fall, and guest introductions will be flubbed. These issues are not the end of the world and if something is really bad it can be fixed in post-production.
  • Give yourself time before recording an episode to make sure that all of your equipment is on and working. Double-check if your recording platform has the right video and audio inputs. It can be helpful to have a pre-recording checklist to help remind you.
  • Using a prep call or pre-recording chat is crucial for getting to know your guest and establishing a rapport with them. Guests can tell when a host and guest are just meeting for the first time because the first twenty minutes are usually very awkward. 
  • As a host, you need to make sure that your podcast resonates with your ideal listeners and the best way to do that is to ask them. Find out what format, duration, etc. they prefer to consume content in and meet them where they are.

 

Quote of the Show:

  • “The more you can get to the person behind the specific topic, the better the conversation usually is.” - Duane Dufault

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is an entrepreneur that has taken an unconventional route and a superb salesperson that worked their way up from selling toilet paper to selling Fortune 100 Enterprise Software. Duane Dufault is the Host of SellingSaaS and Chief Everything Officer at SellingSaas. Duane spills the tea on holding back bad episodes, how to dig into what you are genuinely curious about, and how to reformat your podcast to better fit your audience’s content preferences.

 

Takeaways: 

  • If you can’t become genuinely interested in your guest then your audience won’t either. Your podcast’s analytics don’t matter if you can’t have real conversations with your guests based on your authentic curiosity.
  • Researching a guest before recording with them is essential to having a great conversation right from the start of your podcast. Check out their social media, blog, and past podcast interviews to find out what they care about personally.
  • If your conversation doesn’t go well and you or the guest really doesn’t like it, you don’t have to publish that episode. In order to give yourself some breathing room, make sure that you have a backlog of a few episodes so you don’t miss a release date.
  • Don’t expect your podcast to be perfect, especially right from the start. Mics will fail, cameras will fall, and guest introductions will be flubbed. These issues are not the end of the world and if something is really bad it can be fixed in post-production.
  • Give yourself time before recording an episode to make sure that all of your equipment is on and working. Double-check if your recording platform has the right video and audio inputs. It can be helpful to have a pre-recording checklist to help remind you.
  • Using a prep call or pre-recording chat is crucial for getting to know your guest and establishing a rapport with them. Guests can tell when a host and guest are just meeting for the first time because the first twenty minutes are usually very awkward. 
  • As a host, you need to make sure that your podcast resonates with your ideal listeners and the best way to do that is to ask them. Find out what format, duration, etc. they prefer to consume content in and meet them where they are.

 

Quote of the Show:

  • “The more you can get to the person behind the specific topic, the better the conversation usually is.” - Duane Dufault

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 26 Jan 2023 20:23:23 +0000 Ringmaster Ringmaster 4617 Today’s guest is an entrepreneur that has taken an unconventional route and a superb salesperson that worked their way up from selling toilet paper to selling Fortune 100 Enterprise Software. Duane Dufault is the Host of SellingSaaS and Chief Everything Officer at SellingSaas. Duane spills the tea on holding back bad episodes, how to dig into what you are genuinely curious about, and how to reformat your podcast to better fit your audience’s content preferences.

 

Takeaways: 

  • If you can’t become genuinely interested in your guest then your audience won’t either. Your podcast’s analytics don’t matter if you can’t have real conversations with your guests based on your authentic curiosity.
  • Researching a guest before recording with them is essential to having a great conversation right from the start of your podcast. Check out their social media, blog, and past podcast interviews to find out what they care about personally.
  • If your conversation doesn’t go well and you or the guest really doesn’t like it, you don’t have to publish that episode. In order to give yourself some breathing room, make sure that you have a backlog of a few episodes so you don’t miss a release date.
  • Don’t expect your podcast to be perfect, especially right from the start. Mics will fail, cameras will fall, and guest introductions will be flubbed. These issues are not the end of the world and if something is really bad it can be fixed in post-production.
  • Give yourself time before recording an episode to make sure that all of your equipment is on and working. Double-check if your recording platform has the right video and audio inputs. It can be helpful to have a pre-recording checklist to help remind you.
  • Using a prep call or pre-recording chat is crucial for getting to know your guest and establishing a rapport with them. Guests can tell when a host and guest are just meeting for the first time because the first twenty minutes are usually very awkward. 
  • As a host, you need to make sure that your podcast resonates with your ideal listeners and the best way to do that is to ask them. Find out what format, duration, etc. they prefer to consume content in and meet them where they are.

 

Quote of the Show:

  • “The more you can get to the person behind the specific topic, the better the conversation usually is.” - Duane Dufault

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Analyzing Your Podcast - Jeff Roster - Creating The Greatest Show - Episode # 030 30 30 Analyzing Your Podcast - Jeff Roster - Creating The Greatest Show - Episode # 030 full creatingthegreatestshow.podbean.com/7b99f6fb-9f7d-37ff-b5ab-48cfe8fc443a https://www.creatingthegreatestshow.com/episodes/analyzing-your-podcast-jeff-roster-creating-the-greatest-show-episode-030 Today’s guest is a Strategic Advisor, podcaster, thought leader, and retail wizard that has been recognized as a Rethink Retail Top Retail Influencer in 2021 and 2022. Jeff Roster is the Producer and Cohost of This Week in Innovation & Third Eye Podcast Network, Strategic Advisor for Retail at Third Eye Advisory, and Strategic Advisor at the Competera Pricing Platform. Jeff discusses the art of asking a good question, why podcast hosts need to zip it, and how to direct a great conversation.

 

Takeaways:

  • As the host, you should ask your guest a good question and then get out of their way so they can answer it and share their insights.
  • If you’re going to ask your guests a complex question or series of questions, make sure to let them know prior. You can do this by telling them on a prep call, sharing a script, or any number of other ways.
  • If the introduction of a guest consists of just reading their entire bio, it will lack energy and turn listeners off of your podcast.
  • Sometimes guests can very into the weeds with their answers and it’s up to the host to reel them back in to discuss larger, strategic topics that provide greater value to the audience.
  • On a podcast with a guest format, the host should not dominate the conversation. If the host talks for 60-70% of the runtime, it’s probably not a great episode. Even if the guest is asking questions back to the host it should at most be 50/50.
  • Descript is a great tool for podcasters. It uses AI to transcribe the podcast episode and the podcaster can then edit their podcast video and audio while following allow with the transcript which highlights the different speakers.
  • For new podcasters, finding the right gear to use for their podcast can be extremely confusing which is why it’s best to ask the experts who have been there and set up podcasting gear before.

 

Quote of the Show:

  • “Ask a single sentence question and then shut up” - Jeff Roster

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a Strategic Advisor, podcaster, thought leader, and retail wizard that has been recognized as a Rethink Retail Top Retail Influencer in 2021 and 2022. Jeff Roster is the Producer and Cohost of This Week in Innovation & Third Eye Podcast Network, Strategic Advisor for Retail at Third Eye Advisory, and Strategic Advisor at the Competera Pricing Platform. Jeff discusses the art of asking a good question, why podcast hosts need to zip it, and how to direct a great conversation.

 

Takeaways:

  • As the host, you should ask your guest a good question and then get out of their way so they can answer it and share their insights.
  • If you’re going to ask your guests a complex question or series of questions, make sure to let them know prior. You can do this by telling them on a prep call, sharing a script, or any number of other ways.
  • If the introduction of a guest consists of just reading their entire bio, it will lack energy and turn listeners off of your podcast.
  • Sometimes guests can very into the weeds with their answers and it’s up to the host to reel them back in to discuss larger, strategic topics that provide greater value to the audience.
  • On a podcast with a guest format, the host should not dominate the conversation. If the host talks for 60-70% of the runtime, it’s probably not a great episode. Even if the guest is asking questions back to the host it should at most be 50/50.
  • Descript is a great tool for podcasters. It uses AI to transcribe the podcast episode and the podcaster can then edit their podcast video and audio while following allow with the transcript which highlights the different speakers.
  • For new podcasters, finding the right gear to use for their podcast can be extremely confusing which is why it’s best to ask the experts who have been there and set up podcasting gear before.

 

Quote of the Show:

  • “Ask a single sentence question and then shut up” - Jeff Roster

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 24 Jan 2023 16:57:55 +0000 Ringmaster Ringmaster 2613 Today’s guest is a Strategic Advisor, podcaster, thought leader, and retail wizard that has been recognized as a Rethink Retail Top Retail Influencer in 2021 and 2022. Jeff Roster is the Producer and Cohost of This Week in Innovation & Third Eye Podcast Network, Strategic Advisor for Retail at Third Eye Advisory, and Strategic Advisor at the Competera Pricing Platform. Jeff discusses the art of asking a good question, why podcast hosts need to zip it, and how to direct a great conversation.

 

Takeaways:

  • As the host, you should ask your guest a good question and then get out of their way so they can answer it and share their insights.
  • If you’re going to ask your guests a complex question or series of questions, make sure to let them know prior. You can do this by telling them on a prep call, sharing a script, or any number of other ways.
  • If the introduction of a guest consists of just reading their entire bio, it will lack energy and turn listeners off of your podcast.
  • Sometimes guests can very into the weeds with their answers and it’s up to the host to reel them back in to discuss larger, strategic topics that provide greater value to the audience.
  • On a podcast with a guest format, the host should not dominate the conversation. If the host talks for 60-70% of the runtime, it’s probably not a great episode. Even if the guest is asking questions back to the host it should at most be 50/50.
  • Descript is a great tool for podcasters. It uses AI to transcribe the podcast episode and the podcaster can then edit their podcast video and audio while following allow with the transcript which highlights the different speakers.
  • For new podcasters, finding the right gear to use for their podcast can be extremely confusing which is why it’s best to ask the experts who have been there and set up podcasting gear before.

 

Quote of the Show:

  • “Ask a single sentence question and then shut up” - Jeff Roster

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Leveraging Your Podcast - Laurie-Ann Murabito - Creating The Greatest Show - Episode # 029 29 29 Leveraging Your Podcast - Laurie-Ann Murabito - Creating The Greatest Show - Episode # 029 full creatingthegreatestshow.podbean.com/04b3256a-b778-318b-b259-e5db823b93ca https://www.creatingthegreatestshow.com/episodes/leveraging-your-podcast-laurie-ann-murabito-creating-the-greatest-show-episode-029 Today, we’re learning from a speaking strategist, master coach, author, speaker & podcast host that helps people leverage speaking opportunities. Laurie-Ann Murabito is the Host of Be In Demand, Co-Host of the Contagious Leadership Live Show, and the author of Rethink Your Leadership. Laurie-Ann dove into how to plan out solo episodes for your podcast, why podcasts are so helpful for building trust with your audience, and the value of recording video for your podcast!

 

Takeaways:

  • Even when recording your video podcast remotely, you can get many of the benefits of establishing eye contact with your guest and audience by intentionally looking straight into your camera.
  • Recording video for your podcast is an important aspect of building the connection between the host and guest during the podcast recording and between the host and guest and the audience when consuming the podcast content.
  • You should make a conscious effort to help your guest with promoting whatever is important to them. They are providing value to you by sharing their insights on your podcast, so make sure you provide value to them.
  • Much like speaking events, your podcast’s impact can snowball and open new doors for you. A great way to find new guests and get in contact with more people that match your ICP is to ask guests who else should be on your podcast. 
  • Podcasts help your target audience get to know, like, and trust you on a deeper level while they get great value by listening to your podcast for free. Leverage your podcast by including a Call-To-Action in the show notes of your podcast episodes.
  • With solo podcast episodes, you have the opportunity to be the only voice that your audience is inviting into their personal space. Because of the intimate nature of solo podcasts, imagine you are just talking to one individual listener. 
  • Don’t worry too much about filler words in your podcast, they are a natural part of your conversation and you want to share your genuine self with your audience. That said, light editing is recommended for longer pauses and if you or the guest really get lost.

 

Quote of the Show:

  • “Create some video because that’s how we’re building that know, like, and trust really fast” - Laurie-Ann Murabito

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

 

AGAmExxHvJZwyA9I4IHb

]]> Today, we’re learning from a speaking strategist, master coach, author, speaker & podcast host that helps people leverage speaking opportunities. Laurie-Ann Murabito is the Host of Be In Demand, Co-Host of the Contagious Leadership Live Show, and the author of Rethink Your Leadership. Laurie-Ann dove into how to plan out solo episodes for your podcast, why podcasts are so helpful for building trust with your audience, and the value of recording video for your podcast!

 

Takeaways:

  • Even when recording your video podcast remotely, you can get many of the benefits of establishing eye contact with your guest and audience by intentionally looking straight into your camera.
  • Recording video for your podcast is an important aspect of building the connection between the host and guest during the podcast recording and between the host and guest and the audience when consuming the podcast content.
  • You should make a conscious effort to help your guest with promoting whatever is important to them. They are providing value to you by sharing their insights on your podcast, so make sure you provide value to them.
  • Much like speaking events, your podcast’s impact can snowball and open new doors for you. A great way to find new guests and get in contact with more people that match your ICP is to ask guests who else should be on your podcast. 
  • Podcasts help your target audience get to know, like, and trust you on a deeper level while they get great value by listening to your podcast for free. Leverage your podcast by including a Call-To-Action in the show notes of your podcast episodes.
  • With solo podcast episodes, you have the opportunity to be the only voice that your audience is inviting into their personal space. Because of the intimate nature of solo podcasts, imagine you are just talking to one individual listener. 
  • Don’t worry too much about filler words in your podcast, they are a natural part of your conversation and you want to share your genuine self with your audience. That said, light editing is recommended for longer pauses and if you or the guest really get lost.

 

Quote of the Show:

  • “Create some video because that’s how we’re building that know, like, and trust really fast” - Laurie-Ann Murabito

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

 

AGAmExxHvJZwyA9I4IHb

]]> Thu, 19 Jan 2023 20:21:34 +0000 Ringmaster Ringmaster 2658 Today, we’re learning from a speaking strategist, master coach, author, speaker & podcast host that helps people leverage speaking opportunities. Laurie-Ann Murabito is the Host of Be In Demand, Co-Host of the Contagious Leadership Live Show, and the author of Rethink Your Leadership. Laurie-Ann dove into how to plan out solo episodes for your podcast, why podcasts are so helpful for building trust with your audience, and the value of recording video for your podcast!

 

Takeaways:

  • Even when recording your video podcast remotely, you can get many of the benefits of establishing eye contact with your guest and audience by intentionally looking straight into your camera.
  • Recording video for your podcast is an important aspect of building the connection between the host and guest during the podcast recording and between the host and guest and the audience when consuming the podcast content.
  • You should make a conscious effort to help your guest with promoting whatever is important to them. They are providing value to you by sharing their insights on your podcast, so make sure you provide value to them.
  • Much like speaking events, your podcast’s impact can snowball and open new doors for you. A great way to find new guests and get in contact with more people that match your ICP is to ask guests who else should be on your podcast. 
  • Podcasts help your target audience get to know, like, and trust you on a deeper level while they get great value by listening to your podcast for free. Leverage your podcast by including a Call-To-Action in the show notes of your podcast episodes.
  • With solo podcast episodes, you have the opportunity to be the only voice that your audience is inviting into their personal space. Because of the intimate nature of solo podcasts, imagine you are just talking to one individual listener. 
  • Don’t worry too much about filler words in your podcast, they are a natural part of your conversation and you want to share your genuine self with your audience. That said, light editing is recommended for longer pauses and if you or the guest really get lost.

 

Quote of the Show:

  • “Create some video because that’s how we’re building that know, like, and trust really fast” - Laurie-Ann Murabito

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

 

AGAmExxHvJZwyA9I4IHb

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Creating Authentic, Improvised Moments - Travis Tyler - Creating The Greatest Show - Episode # 028 28 28 Creating Authentic, Improvised Moments - Travis Tyler - Creating The Greatest Show - Episode # 028 full creatingthegreatestshow.podbean.com/fa350263-4b19-33b7-bca6-8462d56f8797 https://www.creatingthegreatestshow.com/episodes/creating-authentic-improvised-moments-travis-tyler-creating-the-greatest-show-episode-028 Get ready to learn from a hilarious digital content creator and successful B2B marketer in today’s episode! Travis Tyler is the Host of The Customer Engagement Lab and is the Senior Digital Content Producer at PandaDoc. Travis shares how you can make your podcast fun for everyone involved, why you should record a pilot episode, and what to think about when representing your company.

 

Takeaways:

  • You should make your podcast fun for your guest, your audience, and yourself. While this may sound simple the B2B world has been a dry and boring place for a long time and breaking that trend can be complex. 
  • When searching for inspiration for B2B content, look outside of the business world. Check out many of the successful comedy podcasts or go out to a local improv or stand-up comedy night. 
  • Bringing fun to your podcast means blending your guest’s sense of humor with your own, which takes practice. A great way to get experience with this is through improv. It’s important to note that the best improvisers are the best listeners.
  • Recording a pilot episode for your podcast is a great way to work out the bugs without making all of the embarrassing mistakes public. You should share the pilot with key stakeholders to get their opinions on the format, style, and feel of the show
  • When hosting a B2B podcast, you need to recognize that you represent your company through your words and actions on the podcast. This isn’t to say you should never cross any lines, but that you should know where the lines are before crossing them.
  • Giving your guest something to react to can lead to a fun segment or conversation on your podcast. For example, you could ask for their commentary on a joke, video clip, article, idea, social media post, etc. This can break up the monotony of the format.
  • Most people listen to podcasts for two reasons, to be entertained and to be educated. If your show is a B2B podcast, make sure to incorporate both elements into your podcast to give your audience everything they’re looking for.

 

Quote of the Show:

  • “The best improvisers are not the loudest, they're not the most physical, they're not the ones with the wittiest jokes. They're the best listeners.” - Travis Tyler

 

Links:

 

Shout Outs:

  • 2 Bears, 1 Cave - Comedy Podcast
  • Tom Segura - Stand-up Comedian
  • Bert Kreischer - Stand-up Comedian
  • Your Mom’s House - Comedy Podcast
  • Bad Friends - Comedy Podcast
  • Andrew Santino - Stand-up Comedian
  • Bobby Lee - Stand-up Comedian
  • Matt Price - Zendesk
  • Dive Talk - Scuba Diving Podcast
  • Todd Clouser - Lavender

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Get ready to learn from a hilarious digital content creator and successful B2B marketer in today’s episode! Travis Tyler is the Host of The Customer Engagement Lab and is the Senior Digital Content Producer at PandaDoc. Travis shares how you can make your podcast fun for everyone involved, why you should record a pilot episode, and what to think about when representing your company.

 

Takeaways:

  • You should make your podcast fun for your guest, your audience, and yourself. While this may sound simple the B2B world has been a dry and boring place for a long time and breaking that trend can be complex. 
  • When searching for inspiration for B2B content, look outside of the business world. Check out many of the successful comedy podcasts or go out to a local improv or stand-up comedy night. 
  • Bringing fun to your podcast means blending your guest’s sense of humor with your own, which takes practice. A great way to get experience with this is through improv. It’s important to note that the best improvisers are the best listeners.
  • Recording a pilot episode for your podcast is a great way to work out the bugs without making all of the embarrassing mistakes public. You should share the pilot with key stakeholders to get their opinions on the format, style, and feel of the show
  • When hosting a B2B podcast, you need to recognize that you represent your company through your words and actions on the podcast. This isn’t to say you should never cross any lines, but that you should know where the lines are before crossing them.
  • Giving your guest something to react to can lead to a fun segment or conversation on your podcast. For example, you could ask for their commentary on a joke, video clip, article, idea, social media post, etc. This can break up the monotony of the format.
  • Most people listen to podcasts for two reasons, to be entertained and to be educated. If your show is a B2B podcast, make sure to incorporate both elements into your podcast to give your audience everything they’re looking for.

 

Quote of the Show:

  • “The best improvisers are not the loudest, they're not the most physical, they're not the ones with the wittiest jokes. They're the best listeners.” - Travis Tyler

 

Links:

 

Shout Outs:

  • 2 Bears, 1 Cave - Comedy Podcast
  • Tom Segura - Stand-up Comedian
  • Bert Kreischer - Stand-up Comedian
  • Your Mom’s House - Comedy Podcast
  • Bad Friends - Comedy Podcast
  • Andrew Santino - Stand-up Comedian
  • Bobby Lee - Stand-up Comedian
  • Matt Price - Zendesk
  • Dive Talk - Scuba Diving Podcast
  • Todd Clouser - Lavender

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 17 Jan 2023 13:14:45 +0000 Ringmaster Ringmaster 3029 Get ready to learn from a hilarious digital content creator and successful B2B marketer in today’s episode! Travis Tyler is the Host of The Customer Engagement Lab and is the Senior Digital Content Producer at PandaDoc. Travis shares how you can make your podcast fun for everyone involved, why you should record a pilot episode, and what to think about when representing your company.

 

Takeaways:

  • You should make your podcast fun for your guest, your audience, and yourself. While this may sound simple the B2B world has been a dry and boring place for a long time and breaking that trend can be complex. 
  • When searching for inspiration for B2B content, look outside of the business world. Check out many of the successful comedy podcasts or go out to a local improv or stand-up comedy night. 
  • Bringing fun to your podcast means blending your guest’s sense of humor with your own, which takes practice. A great way to get experience with this is through improv. It’s important to note that the best improvisers are the best listeners.
  • Recording a pilot episode for your podcast is a great way to work out the bugs without making all of the embarrassing mistakes public. You should share the pilot with key stakeholders to get their opinions on the format, style, and feel of the show
  • When hosting a B2B podcast, you need to recognize that you represent your company through your words and actions on the podcast. This isn’t to say you should never cross any lines, but that you should know where the lines are before crossing them.
  • Giving your guest something to react to can lead to a fun segment or conversation on your podcast. For example, you could ask for their commentary on a joke, video clip, article, idea, social media post, etc. This can break up the monotony of the format.
  • Most people listen to podcasts for two reasons, to be entertained and to be educated. If your show is a B2B podcast, make sure to incorporate both elements into your podcast to give your audience everything they’re looking for.

 

Quote of the Show:

  • “The best improvisers are not the loudest, they're not the most physical, they're not the ones with the wittiest jokes. They're the best listeners.” - Travis Tyler

 

Links:

 

Shout Outs:

  • 2 Bears, 1 Cave - Comedy Podcast
  • Tom Segura - Stand-up Comedian
  • Bert Kreischer - Stand-up Comedian
  • Your Mom’s House - Comedy Podcast
  • Bad Friends - Comedy Podcast
  • Andrew Santino - Stand-up Comedian
  • Bobby Lee - Stand-up Comedian
  • Matt Price - Zendesk
  • Dive Talk - Scuba Diving Podcast
  • Todd Clouser - Lavender

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Preparing Your Curiosity - John Barrows - Creating The Greatest Show - Episode # 027 27 27 Preparing Your Curiosity - John Barrows - Creating The Greatest Show - Episode # 027 full creatingthegreatestshow.podbean.com/a978cdbd-9848-347d-a659-db4e76fb559c https://www.creatingthegreatestshow.com/episodes/preparing-your-curiosity-john-barrows-creating-the-greatest-show-episode-027 The great podcaster Casey is talking to today has been forged by the fires of 25 years in sales and trains B2B salespeople to sell better at companies like Salesforce, Linkedin, Amazon, and Google. John Barrows is the host of Make it Happen Mondays, CEO of Sell Better by JB Sales, and author of I Want To Be In Sales When I Grow Up. John shared how his preparation and curiosity fuel his podcast, how to respect your guest and their time, and why listening to other podcasts is a great way to learn as a host.

 

Takeaways:

  • By satisfying your curiosity through the questions you ask and the guests you invite, your podcast can be a great way to learn and sustain your interest in the show and your business.
  • Good preparation for interviewing a guest on your podcast can pique your curiosity about the person or their area of expertise. By watching other interviews your guest has done, you avoid asking them the questions they’ve already answered a hundred times.
  • Preparing for a podcast does not mean that you need to script out every question or every minute of the podcast. Make sure you do your homework but allow the conversation to go where it naturally goes.
  • A great way to hone your skills as a podcaster is to listen to other interview podcasts and pay attention to how other hosts ask their guests questions. For example, Tim Ferris and Howard Stern are both brilliant hosts and are great at going deeper with their guests.
  • Before recording, it’s important to address when guests can share anything they might want to promote on your podcast. If you don’t let them know that they will have a dedicated segment at a certain point in the episode, they will force it in everywhere.
  • It’s impossible to deny the connections between sales and podcasting. From the type of research you do prior, to the style of the conversation during the show, there are obvious similarities and many great sales lessons are applicable to hosting a podcast.
  • If you aren’t getting genuine answers from your guests, try asking them something they aren’t expecting to break them out of their robotic response cycle. This could be as simple as asking their favorite ice cream or you could try more awkward questions.

 

Quote of the Show:

  • “My best podcasts are the ones that I spend time prepping for.” - John Barrows

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> The great podcaster Casey is talking to today has been forged by the fires of 25 years in sales and trains B2B salespeople to sell better at companies like Salesforce, Linkedin, Amazon, and Google. John Barrows is the host of Make it Happen Mondays, CEO of Sell Better by JB Sales, and author of I Want To Be In Sales When I Grow Up. John shared how his preparation and curiosity fuel his podcast, how to respect your guest and their time, and why listening to other podcasts is a great way to learn as a host.

 

Takeaways:

  • By satisfying your curiosity through the questions you ask and the guests you invite, your podcast can be a great way to learn and sustain your interest in the show and your business.
  • Good preparation for interviewing a guest on your podcast can pique your curiosity about the person or their area of expertise. By watching other interviews your guest has done, you avoid asking them the questions they’ve already answered a hundred times.
  • Preparing for a podcast does not mean that you need to script out every question or every minute of the podcast. Make sure you do your homework but allow the conversation to go where it naturally goes.
  • A great way to hone your skills as a podcaster is to listen to other interview podcasts and pay attention to how other hosts ask their guests questions. For example, Tim Ferris and Howard Stern are both brilliant hosts and are great at going deeper with their guests.
  • Before recording, it’s important to address when guests can share anything they might want to promote on your podcast. If you don’t let them know that they will have a dedicated segment at a certain point in the episode, they will force it in everywhere.
  • It’s impossible to deny the connections between sales and podcasting. From the type of research you do prior, to the style of the conversation during the show, there are obvious similarities and many great sales lessons are applicable to hosting a podcast.
  • If you aren’t getting genuine answers from your guests, try asking them something they aren’t expecting to break them out of their robotic response cycle. This could be as simple as asking their favorite ice cream or you could try more awkward questions.

 

Quote of the Show:

  • “My best podcasts are the ones that I spend time prepping for.” - John Barrows

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 12 Jan 2023 10:10:37 +0000 Ringmaster Ringmaster 3630 The great podcaster Casey is talking to today has been forged by the fires of 25 years in sales and trains B2B salespeople to sell better at companies like Salesforce, Linkedin, Amazon, and Google. John Barrows is the host of Make it Happen Mondays, CEO of Sell Better by JB Sales, and author of I Want To Be In Sales When I Grow Up. John shared how his preparation and curiosity fuel his podcast, how to respect your guest and their time, and why listening to other podcasts is a great way to learn as a host.

 

Takeaways:

  • By satisfying your curiosity through the questions you ask and the guests you invite, your podcast can be a great way to learn and sustain your interest in the show and your business.
  • Good preparation for interviewing a guest on your podcast can pique your curiosity about the person or their area of expertise. By watching other interviews your guest has done, you avoid asking them the questions they’ve already answered a hundred times.
  • Preparing for a podcast does not mean that you need to script out every question or every minute of the podcast. Make sure you do your homework but allow the conversation to go where it naturally goes.
  • A great way to hone your skills as a podcaster is to listen to other interview podcasts and pay attention to how other hosts ask their guests questions. For example, Tim Ferris and Howard Stern are both brilliant hosts and are great at going deeper with their guests.
  • Before recording, it’s important to address when guests can share anything they might want to promote on your podcast. If you don’t let them know that they will have a dedicated segment at a certain point in the episode, they will force it in everywhere.
  • It’s impossible to deny the connections between sales and podcasting. From the type of research you do prior, to the style of the conversation during the show, there are obvious similarities and many great sales lessons are applicable to hosting a podcast.
  • If you aren’t getting genuine answers from your guests, try asking them something they aren’t expecting to break them out of their robotic response cycle. This could be as simple as asking their favorite ice cream or you could try more awkward questions.

 

Quote of the Show:

  • “My best podcasts are the ones that I spend time prepping for.” - John Barrows

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Your Podcast’s Mission Statement - Joe Casabona - Creating The Greatest Show - Episode # 026 26 26 Your Podcast’s Mission Statement - Joe Casabona - Creating The Greatest Show - Episode # 026 full creatingthegreatestshow.podbean.com/f2e3f2c6-f6c0-340c-9930-9adf6730d024 https://www.creatingthegreatestshow.com/episodes/your-podcast-s-mission-statement-joe-casabona-creating-the-greatest-show-episode-026 Our next featured performer to enter the center ring helps people grow their podcasts into five-figure businesses. He is an entrepreneur, podcasting thought leader, coach, and the Gandalf the Grey of Podcasting. He has over a decade of experience in podcasting and knows all about getting sponsorships for your podcast. Joe Casabona is the host of How I Built It and The Profitable Podcaster and is also a Podcast Producer and Coach at Podcast Liftoff. Joe discussed how to define the mission statement of your podcast, how to choose the right sponsors for your show, and what mini-podcasting can do for your brand. 

 

Takeaways:

  • You need to define the mission statement of your podcast. This gives your podcast direction and serves as a guiding light for what content to create, who to invite as guests, and how to select sponsors.
  • Use this template like a mad-lib to fill out your podcast’s mission statement: “My podcast helps [Target Audience] solve [The Problem] by [Goal of Each Episode].”
  • Although it might seem counter-intuitive, your podcast’s target audience should niche down and speak to a specific audience. If your podcast isn’t resonating with people, podcasting gives you the chance to experiment and switch things like format and topic.
  • Be specific about the problem that your podcast will help your target audience solve. This is another great way to segment your audience and make sure you’re reaching the people who actually have that problem and need help with it. 
  • The goal of each episode should be to present your audience with a solution to the specific problem they are facing. This goal is crucial for informing your guest outreach, solo episodes, podcast trailer, and bonus episodes of your podcast.
  • When looking for sponsors, make sure you can believe in their product and that it solves the same problem that your podcast is supposed to solve for your target audience. Your sponsorship decisions should always come back to your mission statement.
  • Mini-podcasts with solo episodes that are 20 minutes or less in duration are a great way to establish your authority. These are extremely easy to repurpose into other content. Within an hour and a half, you should be able to create a month’s worth of episodes.

 

Quote of the Show:

  • “Podcasting is bar none, one of the best ways to get people to know, like, and trust you” - Joe Casabona

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Our next featured performer to enter the center ring helps people grow their podcasts into five-figure businesses. He is an entrepreneur, podcasting thought leader, coach, and the Gandalf the Grey of Podcasting. He has over a decade of experience in podcasting and knows all about getting sponsorships for your podcast. Joe Casabona is the host of How I Built It and The Profitable Podcaster and is also a Podcast Producer and Coach at Podcast Liftoff. Joe discussed how to define the mission statement of your podcast, how to choose the right sponsors for your show, and what mini-podcasting can do for your brand. 

 

Takeaways:

  • You need to define the mission statement of your podcast. This gives your podcast direction and serves as a guiding light for what content to create, who to invite as guests, and how to select sponsors.
  • Use this template like a mad-lib to fill out your podcast’s mission statement: “My podcast helps [Target Audience] solve [The Problem] by [Goal of Each Episode].”
  • Although it might seem counter-intuitive, your podcast’s target audience should niche down and speak to a specific audience. If your podcast isn’t resonating with people, podcasting gives you the chance to experiment and switch things like format and topic.
  • Be specific about the problem that your podcast will help your target audience solve. This is another great way to segment your audience and make sure you’re reaching the people who actually have that problem and need help with it. 
  • The goal of each episode should be to present your audience with a solution to the specific problem they are facing. This goal is crucial for informing your guest outreach, solo episodes, podcast trailer, and bonus episodes of your podcast.
  • When looking for sponsors, make sure you can believe in their product and that it solves the same problem that your podcast is supposed to solve for your target audience. Your sponsorship decisions should always come back to your mission statement.
  • Mini-podcasts with solo episodes that are 20 minutes or less in duration are a great way to establish your authority. These are extremely easy to repurpose into other content. Within an hour and a half, you should be able to create a month’s worth of episodes.

 

Quote of the Show:

  • “Podcasting is bar none, one of the best ways to get people to know, like, and trust you” - Joe Casabona

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 10 Jan 2023 15:07:31 +0000 Ringmaster Ringmaster 2991 Our next featured performer to enter the center ring helps people grow their podcasts into five-figure businesses. He is an entrepreneur, podcasting thought leader, coach, and the Gandalf the Grey of Podcasting. He has over a decade of experience in podcasting and knows all about getting sponsorships for your podcast. Joe Casabona is the host of How I Built It and The Profitable Podcaster and is also a Podcast Producer and Coach at Podcast Liftoff. Joe discussed how to define the mission statement of your podcast, how to choose the right sponsors for your show, and what mini-podcasting can do for your brand. 

 

Takeaways:

  • You need to define the mission statement of your podcast. This gives your podcast direction and serves as a guiding light for what content to create, who to invite as guests, and how to select sponsors.
  • Use this template like a mad-lib to fill out your podcast’s mission statement: “My podcast helps [Target Audience] solve [The Problem] by [Goal of Each Episode].”
  • Although it might seem counter-intuitive, your podcast’s target audience should niche down and speak to a specific audience. If your podcast isn’t resonating with people, podcasting gives you the chance to experiment and switch things like format and topic.
  • Be specific about the problem that your podcast will help your target audience solve. This is another great way to segment your audience and make sure you’re reaching the people who actually have that problem and need help with it. 
  • The goal of each episode should be to present your audience with a solution to the specific problem they are facing. This goal is crucial for informing your guest outreach, solo episodes, podcast trailer, and bonus episodes of your podcast.
  • When looking for sponsors, make sure you can believe in their product and that it solves the same problem that your podcast is supposed to solve for your target audience. Your sponsorship decisions should always come back to your mission statement.
  • Mini-podcasts with solo episodes that are 20 minutes or less in duration are a great way to establish your authority. These are extremely easy to repurpose into other content. Within an hour and a half, you should be able to create a month’s worth of episodes.

 

Quote of the Show:

  • “Podcasting is bar none, one of the best ways to get people to know, like, and trust you” - Joe Casabona

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Podcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025 25 25 Podcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025 full creatingthegreatestshow.podbean.com/44a94b88-46f9-3762-abb1-a3dac17e69ab https://www.creatingthegreatestshow.com/episodes/podcast-guest-research-done-right-fabian-geyrhalter-creating-the-greatest-show-episode-025 Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

 

Takeaways:

  • Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
  • The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
  • Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
  • Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode. 
  • While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
  • Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships. 
  • An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

 

Quote of the Show:

  • “In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

 

Takeaways:

  • Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
  • The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
  • Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
  • Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode. 
  • While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
  • Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships. 
  • An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

 

Quote of the Show:

  • “In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 05 Jan 2023 13:45:09 +0000 Ringmaster Ringmaster 3218 Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

 

Takeaways:

  • Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
  • The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
  • Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
  • Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode. 
  • While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
  • Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships. 
  • An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

 

Quote of the Show:

  • “In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Actively Listening to Your Guest - Connor Dube - Creating The Greatest Show - Episode # 024 24 24 Actively Listening to Your Guest - Connor Dube - Creating The Greatest Show - Episode # 024 full creatingthegreatestshow.podbean.com/8c45c6a6-9a0c-3cd0-9f7b-073c1d0f91b6 https://www.creatingthegreatestshow.com/episodes/actively-listening-to-your-guest-connor-dube-creating-the-greatest-show-episode-024 There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

 

Takeaways:

  • Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
  • Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it. 
  • Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
  • Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from. 
  • Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting. 
  • Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
  • Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
  • Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

 

Quote of the Show:

  • “There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

 

Takeaways:

  • Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
  • Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it. 
  • Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
  • Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from. 
  • Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting. 
  • Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
  • Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
  • Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

 

Quote of the Show:

  • “There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 03 Jan 2023 13:49:07 +0000 Ringmaster Ringmaster 2934 There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

 

Takeaways:

  • Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
  • Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it. 
  • Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
  • Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from. 
  • Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting. 
  • Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
  • Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
  • Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

 

Quote of the Show:

  • “There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Predicting 2023 Podcast Trends - Nasreen Stump - Creating The Greatest Show - Episode # 023 23 23 Predicting 2023 Podcast Trends - Nasreen Stump - Creating The Greatest Show - Episode # 023 full creatingthegreatestshow.podbean.com/bb07756d-da2b-316c-a32d-1854d840705f https://www.creatingthegreatestshow.com/episodes/predicting-2023-podcast-trends-nasreen-stump-creating-the-greatest-show-episode-023 Today’s guest is a content and SEO thought leader and powerhouse. She’s an insatiable writer, that loves digging into a menagerie of topics, from travel to podcasting and much more. With her background in both marketing and sales, she’s able to kick ass at just about anything. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. Nasreen used her crystal ball in this episode to predict the biggest coming opportunities in 2023 for podcasting and B2B content overall. Of the trends Nasreen highlighted, the most intriguing are the growing adoption of video podcasts, potential changes to reporting podcast metrics, and which aspects of live-streaming content creation 

 

Topic Timestamps:

00:00 The Perfect Intro™ for Nasreen Stump

02:03 Predicting 2023 Podcast Trends

03:25 Why Your Podcast Needs Video Content

10:00 The Future of Podcast Stats & Podcast Advertising

19:27 Podcast Network Best Practices

22:45 Twitter Spaces’ Risk and Reward for Content Creators

26:58 What B2B Marketers need to learn from Twitch Streamers

 

Takeaways:

  • A growing number of podcast streaming platforms are adding video players to accommodate the growing demand for video podcasts. The best example of this is Spotify’s Anchor, which allows users to watch or listen to their favorite podcasts.
  • Because many podcasters already record video as part of their episodes, meeting the demand for visual content should not be an issue. YouTube is investing in a podcast-first experience for users that want to consume content on the video-focused platform.
  • Posts promoting podcast episodes on social media perform much better when accompanied by a video micro-clip repurposed from the podcast. For increased engagement and accessibility, add captions to your promotional clips.
  • Accurate reporting for podcast metrics is still an issue, especially for advertisers. Despite progress made with IAB-verified distribution statistics, there are still podcasters and podcast networks finding ways to cheat the system and boost their KPIs.
  • With more money flowing into podcast advertising, advertisers are feeling the impact of skyrocketing CPM. Compared to advertising on major podcast networks and apps, it is often cheaper for companies to create and produce their own branded podcasts. 
  • Twitter Spaces offers a huge opportunity to content creators, especially solo podcasters, but there are risks. This new feature on a major platform has the potential for podcasters to focus on their niche and build a community while being rewarded as early adopters.
  • So many B2B webinars borrow the most boring parts of school and leave attendees dumbfounded as to why they joined in. B2B Marketers can learn from Twitch creators who interact, teach, and entertain large, engaged audiences while live-streaming.
  • As Rev Ops and Chief Evangelists become increasingly crucial to brands, their need to authentically connect with their audience and create quality content that delivers value grows. B2B podcasts are among the most efficient and effective ways to meet that need. 

 

Quote of the Show:

  • “You need to understand your customer. You need to understand where the money is coming from. You need to connect with them. You need to solve the problem. You need to work together. You need to fit into their plan” - Nasreen Stump

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a content and SEO thought leader and powerhouse. She’s an insatiable writer, that loves digging into a menagerie of topics, from travel to podcasting and much more. With her background in both marketing and sales, she’s able to kick ass at just about anything. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. Nasreen used her crystal ball in this episode to predict the biggest coming opportunities in 2023 for podcasting and B2B content overall. Of the trends Nasreen highlighted, the most intriguing are the growing adoption of video podcasts, potential changes to reporting podcast metrics, and which aspects of live-streaming content creation 

 

Topic Timestamps:

00:00 The Perfect Intro™ for Nasreen Stump

02:03 Predicting 2023 Podcast Trends

03:25 Why Your Podcast Needs Video Content

10:00 The Future of Podcast Stats & Podcast Advertising

19:27 Podcast Network Best Practices

22:45 Twitter Spaces’ Risk and Reward for Content Creators

26:58 What B2B Marketers need to learn from Twitch Streamers

 

Takeaways:

  • A growing number of podcast streaming platforms are adding video players to accommodate the growing demand for video podcasts. The best example of this is Spotify’s Anchor, which allows users to watch or listen to their favorite podcasts.
  • Because many podcasters already record video as part of their episodes, meeting the demand for visual content should not be an issue. YouTube is investing in a podcast-first experience for users that want to consume content on the video-focused platform.
  • Posts promoting podcast episodes on social media perform much better when accompanied by a video micro-clip repurposed from the podcast. For increased engagement and accessibility, add captions to your promotional clips.
  • Accurate reporting for podcast metrics is still an issue, especially for advertisers. Despite progress made with IAB-verified distribution statistics, there are still podcasters and podcast networks finding ways to cheat the system and boost their KPIs.
  • With more money flowing into podcast advertising, advertisers are feeling the impact of skyrocketing CPM. Compared to advertising on major podcast networks and apps, it is often cheaper for companies to create and produce their own branded podcasts. 
  • Twitter Spaces offers a huge opportunity to content creators, especially solo podcasters, but there are risks. This new feature on a major platform has the potential for podcasters to focus on their niche and build a community while being rewarded as early adopters.
  • So many B2B webinars borrow the most boring parts of school and leave attendees dumbfounded as to why they joined in. B2B Marketers can learn from Twitch creators who interact, teach, and entertain large, engaged audiences while live-streaming.
  • As Rev Ops and Chief Evangelists become increasingly crucial to brands, their need to authentically connect with their audience and create quality content that delivers value grows. B2B podcasts are among the most efficient and effective ways to meet that need. 

 

Quote of the Show:

  • “You need to understand your customer. You need to understand where the money is coming from. You need to connect with them. You need to solve the problem. You need to work together. You need to fit into their plan” - Nasreen Stump

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 29 Dec 2022 09:00:00 +0000 Ringmaster Ringmaster 2273 Today’s guest is a content and SEO thought leader and powerhouse. She’s an insatiable writer, that loves digging into a menagerie of topics, from travel to podcasting and much more. With her background in both marketing and sales, she’s able to kick ass at just about anything. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. Nasreen used her crystal ball in this episode to predict the biggest coming opportunities in 2023 for podcasting and B2B content overall. Of the trends Nasreen highlighted, the most intriguing are the growing adoption of video podcasts, potential changes to reporting podcast metrics, and which aspects of live-streaming content creation 

 

Topic Timestamps:

00:00 The Perfect Intro™ for Nasreen Stump

02:03 Predicting 2023 Podcast Trends

03:25 Why Your Podcast Needs Video Content

10:00 The Future of Podcast Stats & Podcast Advertising

19:27 Podcast Network Best Practices

22:45 Twitter Spaces’ Risk and Reward for Content Creators

26:58 What B2B Marketers need to learn from Twitch Streamers

 

Takeaways:

  • A growing number of podcast streaming platforms are adding video players to accommodate the growing demand for video podcasts. The best example of this is Spotify’s Anchor, which allows users to watch or listen to their favorite podcasts.
  • Because many podcasters already record video as part of their episodes, meeting the demand for visual content should not be an issue. YouTube is investing in a podcast-first experience for users that want to consume content on the video-focused platform.
  • Posts promoting podcast episodes on social media perform much better when accompanied by a video micro-clip repurposed from the podcast. For increased engagement and accessibility, add captions to your promotional clips.
  • Accurate reporting for podcast metrics is still an issue, especially for advertisers. Despite progress made with IAB-verified distribution statistics, there are still podcasters and podcast networks finding ways to cheat the system and boost their KPIs.
  • With more money flowing into podcast advertising, advertisers are feeling the impact of skyrocketing CPM. Compared to advertising on major podcast networks and apps, it is often cheaper for companies to create and produce their own branded podcasts. 
  • Twitter Spaces offers a huge opportunity to content creators, especially solo podcasters, but there are risks. This new feature on a major platform has the potential for podcasters to focus on their niche and build a community while being rewarded as early adopters.
  • So many B2B webinars borrow the most boring parts of school and leave attendees dumbfounded as to why they joined in. B2B Marketers can learn from Twitch creators who interact, teach, and entertain large, engaged audiences while live-streaming.
  • As Rev Ops and Chief Evangelists become increasingly crucial to brands, their need to authentically connect with their audience and create quality content that delivers value grows. B2B podcasts are among the most efficient and effective ways to meet that need. 

 

Quote of the Show:

  • “You need to understand your customer. You need to understand where the money is coming from. You need to connect with them. You need to solve the problem. You need to work together. You need to fit into their plan” - Nasreen Stump

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Vulnerability and Honesty - Ashley Menzies Babatunde - Creating The Greatest Show - Episode # 022 22 22 Vulnerability and Honesty - Ashley Menzies Babatunde - Creating The Greatest Show - Episode # 022 full creatingthegreatestshow.podbean.com/31cc5737-231c-34d8-88f1-369a9da8c06e https://www.creatingthegreatestshow.com/episodes/vulnerability-and-honesty-ashley-menzies-babatunde-creating-the-greatest-show-episode-022 Today’s guest is a tremendous attorney, storyteller, and podcast host. Ashley Menzies Babatunde is the Host of No Straight Path through HubSpot Podcast Network and an Associate at the O’Melveny Law Firm. Ashley outlines how to find good podcast guests, what podcasting has done in her life, and why it’s so important to listen to your past podcast episodes.

 

Takeaways:

  • Find guests with inspiring stories that fit the theme of your podcast. Three ways to select guests with great stories are 1) Start with people you know; 2) Stay connected with people on social media platforms; 3) Be open to guest pitches. 
  • By starting with people that you know, you already have an idea of their story, how they tell and reflect upon it, and how they would show up during a podcast interview. 
  • Keeping up with interesting people and their stories on social media allows you to get a sense of their stories to see if it’s worth exploring more with them on your podcast. Take note of where you find inspiring stories and whose stories they are.
  • Most people that pitch themselves as podcast guests have a story to tell and have put work into sharing their story. Usually, these people have experience speaking and have been on other podcasts so they shouldn’t require much coaching from you.
  • In preparing guests for your podcast you should give them an overview of the show, some of the questions, and the recording logistics. Let them know about how deep your conversations go and assure them your show is a safe place to share their stories.
  • When editing, you should strive to portray the guest in the best light possible. In case their stories need some links to be coherent, consider using voice-over in post. With voiceover, it’s important to make sure the guests are sharing the most impactful parts.
  • Although it might be awkward for you, you should listen back to your podcast episodes. This lets you learn from any mistakes you made and helps to identify questions or segments that left you or your guest feeling bored or uninterested. 

 

Quote of the Show:

  • “Vulnerability and honesty are important in telling the best stories” - Ashley Menzies Babatunde

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a tremendous attorney, storyteller, and podcast host. Ashley Menzies Babatunde is the Host of No Straight Path through HubSpot Podcast Network and an Associate at the O’Melveny Law Firm. Ashley outlines how to find good podcast guests, what podcasting has done in her life, and why it’s so important to listen to your past podcast episodes.

 

Takeaways:

  • Find guests with inspiring stories that fit the theme of your podcast. Three ways to select guests with great stories are 1) Start with people you know; 2) Stay connected with people on social media platforms; 3) Be open to guest pitches. 
  • By starting with people that you know, you already have an idea of their story, how they tell and reflect upon it, and how they would show up during a podcast interview. 
  • Keeping up with interesting people and their stories on social media allows you to get a sense of their stories to see if it’s worth exploring more with them on your podcast. Take note of where you find inspiring stories and whose stories they are.
  • Most people that pitch themselves as podcast guests have a story to tell and have put work into sharing their story. Usually, these people have experience speaking and have been on other podcasts so they shouldn’t require much coaching from you.
  • In preparing guests for your podcast you should give them an overview of the show, some of the questions, and the recording logistics. Let them know about how deep your conversations go and assure them your show is a safe place to share their stories.
  • When editing, you should strive to portray the guest in the best light possible. In case their stories need some links to be coherent, consider using voice-over in post. With voiceover, it’s important to make sure the guests are sharing the most impactful parts.
  • Although it might be awkward for you, you should listen back to your podcast episodes. This lets you learn from any mistakes you made and helps to identify questions or segments that left you or your guest feeling bored or uninterested. 

 

Quote of the Show:

  • “Vulnerability and honesty are important in telling the best stories” - Ashley Menzies Babatunde

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 27 Dec 2022 09:00:00 +0000 Ringmaster Ringmaster 3127 Today’s guest is a tremendous attorney, storyteller, and podcast host. Ashley Menzies Babatunde is the Host of No Straight Path through HubSpot Podcast Network and an Associate at the O’Melveny Law Firm. Ashley outlines how to find good podcast guests, what podcasting has done in her life, and why it’s so important to listen to your past podcast episodes.

 

Takeaways:

  • Find guests with inspiring stories that fit the theme of your podcast. Three ways to select guests with great stories are 1) Start with people you know; 2) Stay connected with people on social media platforms; 3) Be open to guest pitches. 
  • By starting with people that you know, you already have an idea of their story, how they tell and reflect upon it, and how they would show up during a podcast interview. 
  • Keeping up with interesting people and their stories on social media allows you to get a sense of their stories to see if it’s worth exploring more with them on your podcast. Take note of where you find inspiring stories and whose stories they are.
  • Most people that pitch themselves as podcast guests have a story to tell and have put work into sharing their story. Usually, these people have experience speaking and have been on other podcasts so they shouldn’t require much coaching from you.
  • In preparing guests for your podcast you should give them an overview of the show, some of the questions, and the recording logistics. Let them know about how deep your conversations go and assure them your show is a safe place to share their stories.
  • When editing, you should strive to portray the guest in the best light possible. In case their stories need some links to be coherent, consider using voice-over in post. With voiceover, it’s important to make sure the guests are sharing the most impactful parts.
  • Although it might be awkward for you, you should listen back to your podcast episodes. This lets you learn from any mistakes you made and helps to identify questions or segments that left you or your guest feeling bored or uninterested. 

 

Quote of the Show:

  • “Vulnerability and honesty are important in telling the best stories” - Ashley Menzies Babatunde

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire The Impact Of Silence - Greg McDonough - Creating The Greatest Show - Episode # 021 21 21 The Impact Of Silence - Greg McDonough - Creating The Greatest Show - Episode # 021 full creatingthegreatestshow.podbean.com/5467eedb-b6dd-3f99-b2d5-36ec27290ac6 https://www.creatingthegreatestshow.com/episodes/the-impact-of-silence-greg-mcdonough-creating-the-greatest-show-episode-021 Asking a question isn’t the only way to get your guest to share amazing insights, sometimes your silence can be just as effective as a question. Learn more from an entrepreneur, Fractional CFO, and former President of the Washington D.C. Chapter of EO. Greg McDonough is the Managing Partner of Blackburn Capital Advisors,  the Host of The Impactful Leadership Show, the Author of The Turnaround, and 7x Ironman. Greg shares how to understand more from what your guest is saying, what the job of a podcast host is, and how to interview multiple guests at the same time.

 

Takeaways:

  • Silence is very powerful. Don’t cut your guest off or try to anticipate the word they’re about to say. When you think they are done speaking give them an extra second before saying anything because they may have more to share. 
  • Listen carefully to the words your guest is saying and the message they are actually sending with those words and their non-verbal signals. If you sense there may be a disconnect between the two, ask the guest to dig deeper and share more. 
  • Your job as the host should be to get the guest ready to answer a great question and then just let them go. They are the start of the show, but it’s important to remember that you need to put up guardrails for the conversation.
  • It’s good to come into a recording with 3 or 4 questions primed that you can use when you need to pivot the conversation or get deeper into who someone really is. Have a “hail mary” question in your back pocket, just in case. 
  • The goals of your prep call with a guest should be to define the audience, make sure the guest is comfortable on camera and their audio sounds good, and preload them with the opening question so they can have a great answer.
  • If you’re interviewing multiple guests at once, it’s helpful to address each of them by name when asking a question to avoid both guests talking over each other while trying to answer your question.
  • When you’re interviewing someone you look up to or could be startstruck by, try to break down the interview into bite-sized chunks. This way you just have to think about what’s happening for the next X minutes and it’s easier to make it through.

 

Quote of the Show:

  • “It really comes down to listening and avoiding the temptation to finish somebody's sentence, to anticipate what they're going to say, to derail their thoughts.” - Greg McDonough

 

Links:

 

Shout Outs:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Asking a question isn’t the only way to get your guest to share amazing insights, sometimes your silence can be just as effective as a question. Learn more from an entrepreneur, Fractional CFO, and former President of the Washington D.C. Chapter of EO. Greg McDonough is the Managing Partner of Blackburn Capital Advisors,  the Host of The Impactful Leadership Show, the Author of The Turnaround, and 7x Ironman. Greg shares how to understand more from what your guest is saying, what the job of a podcast host is, and how to interview multiple guests at the same time.

 

Takeaways:

  • Silence is very powerful. Don’t cut your guest off or try to anticipate the word they’re about to say. When you think they are done speaking give them an extra second before saying anything because they may have more to share. 
  • Listen carefully to the words your guest is saying and the message they are actually sending with those words and their non-verbal signals. If you sense there may be a disconnect between the two, ask the guest to dig deeper and share more. 
  • Your job as the host should be to get the guest ready to answer a great question and then just let them go. They are the start of the show, but it’s important to remember that you need to put up guardrails for the conversation.
  • It’s good to come into a recording with 3 or 4 questions primed that you can use when you need to pivot the conversation or get deeper into who someone really is. Have a “hail mary” question in your back pocket, just in case. 
  • The goals of your prep call with a guest should be to define the audience, make sure the guest is comfortable on camera and their audio sounds good, and preload them with the opening question so they can have a great answer.
  • If you’re interviewing multiple guests at once, it’s helpful to address each of them by name when asking a question to avoid both guests talking over each other while trying to answer your question.
  • When you’re interviewing someone you look up to or could be startstruck by, try to break down the interview into bite-sized chunks. This way you just have to think about what’s happening for the next X minutes and it’s easier to make it through.

 

Quote of the Show:

  • “It really comes down to listening and avoiding the temptation to finish somebody's sentence, to anticipate what they're going to say, to derail their thoughts.” - Greg McDonough

 

Links:

 

Shout Outs:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 22 Dec 2022 09:00:00 +0000 Ringmaster Ringmaster 3097 Asking a question isn’t the only way to get your guest to share amazing insights, sometimes your silence can be just as effective as a question. Learn more from an entrepreneur, Fractional CFO, and former President of the Washington D.C. Chapter of EO. Greg McDonough is the Managing Partner of Blackburn Capital Advisors,  the Host of The Impactful Leadership Show, the Author of The Turnaround, and 7x Ironman. Greg shares how to understand more from what your guest is saying, what the job of a podcast host is, and how to interview multiple guests at the same time.

 

Takeaways:

  • Silence is very powerful. Don’t cut your guest off or try to anticipate the word they’re about to say. When you think they are done speaking give them an extra second before saying anything because they may have more to share. 
  • Listen carefully to the words your guest is saying and the message they are actually sending with those words and their non-verbal signals. If you sense there may be a disconnect between the two, ask the guest to dig deeper and share more. 
  • Your job as the host should be to get the guest ready to answer a great question and then just let them go. They are the start of the show, but it’s important to remember that you need to put up guardrails for the conversation.
  • It’s good to come into a recording with 3 or 4 questions primed that you can use when you need to pivot the conversation or get deeper into who someone really is. Have a “hail mary” question in your back pocket, just in case. 
  • The goals of your prep call with a guest should be to define the audience, make sure the guest is comfortable on camera and their audio sounds good, and preload them with the opening question so they can have a great answer.
  • If you’re interviewing multiple guests at once, it’s helpful to address each of them by name when asking a question to avoid both guests talking over each other while trying to answer your question.
  • When you’re interviewing someone you look up to or could be startstruck by, try to break down the interview into bite-sized chunks. This way you just have to think about what’s happening for the next X minutes and it’s easier to make it through.

 

Quote of the Show:

  • “It really comes down to listening and avoiding the temptation to finish somebody's sentence, to anticipate what they're going to say, to derail their thoughts.” - Greg McDonough

 

Links:

 

Shout Outs:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Avoiding Guest Taxidermy - Paul Ollinger - Creating The Greatest Show - Episode # 020 20 20 Avoiding Guest Taxidermy - Paul Ollinger - Creating The Greatest Show - Episode # 020 full creatingthegreatestshow.podbean.com/ca649c30-3803-3d1b-8e41-d9645228dedc https://www.creatingthegreatestshow.com/episodes/avoiding-guest-taxidermy-paul-ollinger-creating-the-greatest-show-episode-020 Today’s guest is a stand-up comedian, writer, and public speaker. Paul Ollinger is the Host of the Crazy Money Podcast. Paul shares his secret sauce for podcast preparation, what it takes to break through to the person underneath the talking points, and how to ask questions that are tied to the theory of your podcast. 

 

Takeaways:

  • Preparation is one of the main keys to podcasting. When you’re asking for someone else to give you their time by being a guest on your show, you need to show them that you care by preparing before your interview with them. They will appreciate your effort. 
  • Guests in the public eye, especially authors, have to answer the same exact questions in every interview they do. Use your podcast as a chance to break up those same exact questions by taking the time to develop new and interesting questions for your guests. 
  • As a podcast host, you have the time to read your guests’ books and understand their ideas so you can ask them deeper questions about their theories. When you ask an author about something from their book, it shows that you really care about them.
  • You should invite people to your podcast because you want to learn from them, not because you want to use their status as a way to land other guests. You never want guests to feel like they are just “Guest Taxidermy” for you to hang up on the show. 
  • One way to prepare for interviewing an author is to write questions that come up while you are reading their book.
  • One of the best ways to invite guests to come on your show is by asking a mutual friend or connection to recommend your podcast to them. Beyond this, try focusing on the guest and their accomplishments in your outreach.
  • Your first question is the most important question of your entire podcast. You need to connect with the guest and capture the interest of the audience right away. You have a very limited period of time to build trust with your guest and audience.

 

Quote of the Show:

  • “If I have one regret about podcasting, it’s that I didn’t start earlier” - Paul Ollinger

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a stand-up comedian, writer, and public speaker. Paul Ollinger is the Host of the Crazy Money Podcast. Paul shares his secret sauce for podcast preparation, what it takes to break through to the person underneath the talking points, and how to ask questions that are tied to the theory of your podcast. 

 

Takeaways:

  • Preparation is one of the main keys to podcasting. When you’re asking for someone else to give you their time by being a guest on your show, you need to show them that you care by preparing before your interview with them. They will appreciate your effort. 
  • Guests in the public eye, especially authors, have to answer the same exact questions in every interview they do. Use your podcast as a chance to break up those same exact questions by taking the time to develop new and interesting questions for your guests. 
  • As a podcast host, you have the time to read your guests’ books and understand their ideas so you can ask them deeper questions about their theories. When you ask an author about something from their book, it shows that you really care about them.
  • You should invite people to your podcast because you want to learn from them, not because you want to use their status as a way to land other guests. You never want guests to feel like they are just “Guest Taxidermy” for you to hang up on the show. 
  • One way to prepare for interviewing an author is to write questions that come up while you are reading their book.
  • One of the best ways to invite guests to come on your show is by asking a mutual friend or connection to recommend your podcast to them. Beyond this, try focusing on the guest and their accomplishments in your outreach.
  • Your first question is the most important question of your entire podcast. You need to connect with the guest and capture the interest of the audience right away. You have a very limited period of time to build trust with your guest and audience.

 

Quote of the Show:

  • “If I have one regret about podcasting, it’s that I didn’t start earlier” - Paul Ollinger

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 20 Dec 2022 16:49:52 +0000 Ringmaster Ringmaster 3830 Today’s guest is a stand-up comedian, writer, and public speaker. Paul Ollinger is the Host of the Crazy Money Podcast. Paul shares his secret sauce for podcast preparation, what it takes to break through to the person underneath the talking points, and how to ask questions that are tied to the theory of your podcast. 

 

Takeaways:

  • Preparation is one of the main keys to podcasting. When you’re asking for someone else to give you their time by being a guest on your show, you need to show them that you care by preparing before your interview with them. They will appreciate your effort. 
  • Guests in the public eye, especially authors, have to answer the same exact questions in every interview they do. Use your podcast as a chance to break up those same exact questions by taking the time to develop new and interesting questions for your guests. 
  • As a podcast host, you have the time to read your guests’ books and understand their ideas so you can ask them deeper questions about their theories. When you ask an author about something from their book, it shows that you really care about them.
  • You should invite people to your podcast because you want to learn from them, not because you want to use their status as a way to land other guests. You never want guests to feel like they are just “Guest Taxidermy” for you to hang up on the show. 
  • One way to prepare for interviewing an author is to write questions that come up while you are reading their book.
  • One of the best ways to invite guests to come on your show is by asking a mutual friend or connection to recommend your podcast to them. Beyond this, try focusing on the guest and their accomplishments in your outreach.
  • Your first question is the most important question of your entire podcast. You need to connect with the guest and capture the interest of the audience right away. You have a very limited period of time to build trust with your guest and audience.

 

Quote of the Show:

  • “If I have one regret about podcasting, it’s that I didn’t start earlier” - Paul Ollinger

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Radically Candid Conversations - Don Williams - Creating The Greatest Show - Episode # 019 19 19 Radically Candid Conversations - Don Williams - Creating The Greatest Show - Episode # 019 full creatingthegreatestshow.podbean.com/47b11d6a-5c01-3ced-9da5-7e8d5dc47f23 https://www.creatingthegreatestshow.com/episodes/radically-candid-conversations-don-williams-creating-the-greatest-show-episode-019 Today’s guest is a serial entrepreneur, sales & marketing advisor, coach, & mentor to some of the biggest entrepreneurs and companies. He also manages to find to be an investor, podcast host, renowned speaker, and author. Don Williams is the Host of The Proven Entrepreneur Show, the author of four books, and the CEO of Don Williams Global. Don shares what being radically candid can do for your podcast, what is lost when recording remotely instead of in person, and a few best practices for recording your podcast live in a studio. 

 

Takeaways:

  • When you show your guest that you are being brutally authentic by using radical candor, your guest will feel comfortable being themselves and sharing and sharing their experiences openly and honestly. 
  • The best form of communication is face-to-face because around 70% of what humans communicate to one another is non-verbal. Obviously, face-to-face is not always an option, and in these cases, a video call is the next best thing.
  • Recording your podcast on a video platform, such as Zoom, provides a much richer experience for the guest, host, and audience. This is in large part because of nonverbal signals visible on the video, although this doesn't provide as many as face-to-face.
  • The next time you instinctively have a strong feeling about something, make an effort to explore the opposite perspectives and battle your biases. This exercise will help you value the opinions of others more, especially if they contradict your own thoughts.
  • When recording live with a guest in a studio, use a 3-camera setup if possible. This way each guest has a dedicated camera and the 3rd can capture both the host and the guest. If you mix the video feed live, you’ll save a lot of editing time.
  • One of the cardinal sins of podcasting is hitting the desk, this creates a lot of noise that will have to be cut in post-production, especially if you’re not using a boom arm. One way to dampen the sound of hitting the table is to lay a thick piece of leather over it.
  • One way to avoid recording an overly-scripted podcast is to not tell the guest any of the questions beforehand. While they may be apprehensive at first, once they see your radical candor, their angst will subside and you’ll end up with a great conversation.

 

Quote of the Show:

  • “To me, what makes the best show is the brutal honesty” - Don Williams

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a serial entrepreneur, sales & marketing advisor, coach, & mentor to some of the biggest entrepreneurs and companies. He also manages to find to be an investor, podcast host, renowned speaker, and author. Don Williams is the Host of The Proven Entrepreneur Show, the author of four books, and the CEO of Don Williams Global. Don shares what being radically candid can do for your podcast, what is lost when recording remotely instead of in person, and a few best practices for recording your podcast live in a studio. 

 

Takeaways:

  • When you show your guest that you are being brutally authentic by using radical candor, your guest will feel comfortable being themselves and sharing and sharing their experiences openly and honestly. 
  • The best form of communication is face-to-face because around 70% of what humans communicate to one another is non-verbal. Obviously, face-to-face is not always an option, and in these cases, a video call is the next best thing.
  • Recording your podcast on a video platform, such as Zoom, provides a much richer experience for the guest, host, and audience. This is in large part because of nonverbal signals visible on the video, although this doesn't provide as many as face-to-face.
  • The next time you instinctively have a strong feeling about something, make an effort to explore the opposite perspectives and battle your biases. This exercise will help you value the opinions of others more, especially if they contradict your own thoughts.
  • When recording live with a guest in a studio, use a 3-camera setup if possible. This way each guest has a dedicated camera and the 3rd can capture both the host and the guest. If you mix the video feed live, you’ll save a lot of editing time.
  • One of the cardinal sins of podcasting is hitting the desk, this creates a lot of noise that will have to be cut in post-production, especially if you’re not using a boom arm. One way to dampen the sound of hitting the table is to lay a thick piece of leather over it.
  • One way to avoid recording an overly-scripted podcast is to not tell the guest any of the questions beforehand. While they may be apprehensive at first, once they see your radical candor, their angst will subside and you’ll end up with a great conversation.

 

Quote of the Show:

  • “To me, what makes the best show is the brutal honesty” - Don Williams

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Fri, 16 Dec 2022 02:38:31 +0000 Ringmaster Ringmaster 3504 Today’s guest is a serial entrepreneur, sales & marketing advisor, coach, & mentor to some of the biggest entrepreneurs and companies. He also manages to find to be an investor, podcast host, renowned speaker, and author. Don Williams is the Host of The Proven Entrepreneur Show, the author of four books, and the CEO of Don Williams Global. Don shares what being radically candid can do for your podcast, what is lost when recording remotely instead of in person, and a few best practices for recording your podcast live in a studio. 

 

Takeaways:

  • When you show your guest that you are being brutally authentic by using radical candor, your guest will feel comfortable being themselves and sharing and sharing their experiences openly and honestly. 
  • The best form of communication is face-to-face because around 70% of what humans communicate to one another is non-verbal. Obviously, face-to-face is not always an option, and in these cases, a video call is the next best thing.
  • Recording your podcast on a video platform, such as Zoom, provides a much richer experience for the guest, host, and audience. This is in large part because of nonverbal signals visible on the video, although this doesn't provide as many as face-to-face.
  • The next time you instinctively have a strong feeling about something, make an effort to explore the opposite perspectives and battle your biases. This exercise will help you value the opinions of others more, especially if they contradict your own thoughts.
  • When recording live with a guest in a studio, use a 3-camera setup if possible. This way each guest has a dedicated camera and the 3rd can capture both the host and the guest. If you mix the video feed live, you’ll save a lot of editing time.
  • One of the cardinal sins of podcasting is hitting the desk, this creates a lot of noise that will have to be cut in post-production, especially if you’re not using a boom arm. One way to dampen the sound of hitting the table is to lay a thick piece of leather over it.
  • One way to avoid recording an overly-scripted podcast is to not tell the guest any of the questions beforehand. While they may be apprehensive at first, once they see your radical candor, their angst will subside and you’ll end up with a great conversation.

 

Quote of the Show:

  • “To me, what makes the best show is the brutal honesty” - Don Williams

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Podcast Like Jazz - Nick McGowan - Creating The Greatest Show - Episode # 018 18 18 Podcast Like Jazz - Nick McGowan - Creating The Greatest Show - Episode # 018 full creatingthegreatestshow.podbean.com/5b4ffb21-82e5-3132-b921-37c9ad2f330f https://www.creatingthegreatestshow.com/episodes/podcast-like-jazz-nick-mcgowan-creating-the-greatest-show-episode-018 Having a great conversation with someone is a lot like playing jazz today’s guest can explain more because he is both a podcast host and a musician. Nick McGowan is the Host of The Mindset and Self-Mastery Show, a Mindset and Self-Mastery Coach, and a Senior Sales Executive at MediaLab 3D Solution. Nick expounds upon similarities between podcasting and playing jazz, how to make sure your guests understand what to expect, and what listening to understand does for the quality of your conversation. 

 

Takeaways:

  • When your podcast isn’t constricted by an overly rigid script, you can uncover beautiful conversations that take you in fascinating new directions. Over-reliance on a podcast script limits the depth of connection that you can form with a guest.
  • While hosting a podcast, you need to be proactive and reactive. Having a loose framework of questions but if your guest shares something interesting, you should dig deeper rather than just moving to the next question.
  • Before recording the podcast, make sure you’re on the same page with the guest by explaining the basic flow of the show and some of the most important questions. This way, when you start going off-book, your guest will still be comfortable. 
  • It’s important to have a good understanding of who your guests are before having them on. You shouldn’t be afraid to decline to have the guest on if their message conflicts with yours or if you think they are just trying to use the podcast to pitch what they’re selling. 
  • It’s important to treat all of your guests the same, whether they’re celebrities or old friends because the end goal of your show should remain the same. 
  • You should listen to understand your guest. Don’t spend your time thinking about what you can say next. When you’re listening to understand, the next questions will come to you naturally. Before asking, think about if the question will add value for the audience.
  • If your guest gets lost, it’s ok to pause and have your editor remove that section. If you get lost as the host, you can ask the guest to expand upon their answer or just transition and ask another question. Most listeners won’t notice unless you alert them to an issue. 

 

Quote of the Show:

  • “Having a great conversation with guest is like playing jazz” - Nick McGowan

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Having a great conversation with someone is a lot like playing jazz today’s guest can explain more because he is both a podcast host and a musician. Nick McGowan is the Host of The Mindset and Self-Mastery Show, a Mindset and Self-Mastery Coach, and a Senior Sales Executive at MediaLab 3D Solution. Nick expounds upon similarities between podcasting and playing jazz, how to make sure your guests understand what to expect, and what listening to understand does for the quality of your conversation. 

 

Takeaways:

  • When your podcast isn’t constricted by an overly rigid script, you can uncover beautiful conversations that take you in fascinating new directions. Over-reliance on a podcast script limits the depth of connection that you can form with a guest.
  • While hosting a podcast, you need to be proactive and reactive. Having a loose framework of questions but if your guest shares something interesting, you should dig deeper rather than just moving to the next question.
  • Before recording the podcast, make sure you’re on the same page with the guest by explaining the basic flow of the show and some of the most important questions. This way, when you start going off-book, your guest will still be comfortable. 
  • It’s important to have a good understanding of who your guests are before having them on. You shouldn’t be afraid to decline to have the guest on if their message conflicts with yours or if you think they are just trying to use the podcast to pitch what they’re selling. 
  • It’s important to treat all of your guests the same, whether they’re celebrities or old friends because the end goal of your show should remain the same. 
  • You should listen to understand your guest. Don’t spend your time thinking about what you can say next. When you’re listening to understand, the next questions will come to you naturally. Before asking, think about if the question will add value for the audience.
  • If your guest gets lost, it’s ok to pause and have your editor remove that section. If you get lost as the host, you can ask the guest to expand upon their answer or just transition and ask another question. Most listeners won’t notice unless you alert them to an issue. 

 

Quote of the Show:

  • “Having a great conversation with guest is like playing jazz” - Nick McGowan

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 13 Dec 2022 09:00:00 +0000 Ringmaster Ringmaster 3487 Having a great conversation with someone is a lot like playing jazz today’s guest can explain more because he is both a podcast host and a musician. Nick McGowan is the Host of The Mindset and Self-Mastery Show, a Mindset and Self-Mastery Coach, and a Senior Sales Executive at MediaLab 3D Solution. Nick expounds upon similarities between podcasting and playing jazz, how to make sure your guests understand what to expect, and what listening to understand does for the quality of your conversation. 

 

Takeaways:

  • When your podcast isn’t constricted by an overly rigid script, you can uncover beautiful conversations that take you in fascinating new directions. Over-reliance on a podcast script limits the depth of connection that you can form with a guest.
  • While hosting a podcast, you need to be proactive and reactive. Having a loose framework of questions but if your guest shares something interesting, you should dig deeper rather than just moving to the next question.
  • Before recording the podcast, make sure you’re on the same page with the guest by explaining the basic flow of the show and some of the most important questions. This way, when you start going off-book, your guest will still be comfortable. 
  • It’s important to have a good understanding of who your guests are before having them on. You shouldn’t be afraid to decline to have the guest on if their message conflicts with yours or if you think they are just trying to use the podcast to pitch what they’re selling. 
  • It’s important to treat all of your guests the same, whether they’re celebrities or old friends because the end goal of your show should remain the same. 
  • You should listen to understand your guest. Don’t spend your time thinking about what you can say next. When you’re listening to understand, the next questions will come to you naturally. Before asking, think about if the question will add value for the audience.
  • If your guest gets lost, it’s ok to pause and have your editor remove that section. If you get lost as the host, you can ask the guest to expand upon their answer or just transition and ask another question. Most listeners won’t notice unless you alert them to an issue. 

 

Quote of the Show:

  • “Having a great conversation with guest is like playing jazz” - Nick McGowan

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Keeping Your ITL In Mind - Jen Allen - Creating The Greatest Show - Episode # 017 17 17 Keeping Your ITL In Mind - Jen Allen - Creating The Greatest Show - Episode # 017 full creatingthegreatestshow.podbean.com/23b5f350-e069-3a54-a087-8f898b876067 https://www.creatingthegreatestshow.com/episodes/keeping-your-itl-in-mind-jen-allen-creating-the-greatest-show-episode-017 In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is the Host of Winning The Challenger Sale Podcast and the Chief Evangelist at Challenger. Jen shares how to avoid your show becoming overly scripted, why a guested format show isn’t about the host, and how to define and serve your Ideal Target Listener.

 

Takeaways:

  • Prepare for interviewing a guest on your podcast as you would prepare for a sales call with a prospect. While you might not know everything about the guest, you should have a good idea of who they are and what their point of view will be. 
  • You should avoid having an overly scripted show. One way to do this is to give your guests a general idea of the topic you’d like to talk about. You can send some questions ahead of time, but with too much lead time they will come with very scripted answers.
  • Growing a podcast that is attached to a brand, such as Challenger, is much easier than starting it entirely by yourself. Known brands come with a built-in audience that can start listening from episode one. 
  • If you’re hosting a podcast with a guested format, the focus should not be on the host. You should do everything you can to put the spotlight on the guest and ask questions that present their ideas in the best possible light
  • Hosting a guested podcast is a great way to learn more about a specific topic because you get the opportunity to talk with subject matter experts. As the host, you don’t have to have all of the answers and you get to ask the burning questions you actually have. 
  • Through your preparation, you should know what your guest would share about their ideas in a LinkedIn post, rather than everything they would put in their book. This way you have a high-level view of their ideas and you can ask authentic questions. 
  • You need to identify the ITL (Ideal Target Listener) of your podcast and understand the why behind the podcast. For example, the ITL for Winning The Challenger Sale is frontline sellers. Knowing your ITL will inform your guest selection and content topics. 

 

Quote of the Show:

  • “Guest selection is truly everything” - Jen Allen

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is the Host of Winning The Challenger Sale Podcast and the Chief Evangelist at Challenger. Jen shares how to avoid your show becoming overly scripted, why a guested format show isn’t about the host, and how to define and serve your Ideal Target Listener.

 

Takeaways:

  • Prepare for interviewing a guest on your podcast as you would prepare for a sales call with a prospect. While you might not know everything about the guest, you should have a good idea of who they are and what their point of view will be. 
  • You should avoid having an overly scripted show. One way to do this is to give your guests a general idea of the topic you’d like to talk about. You can send some questions ahead of time, but with too much lead time they will come with very scripted answers.
  • Growing a podcast that is attached to a brand, such as Challenger, is much easier than starting it entirely by yourself. Known brands come with a built-in audience that can start listening from episode one. 
  • If you’re hosting a podcast with a guested format, the focus should not be on the host. You should do everything you can to put the spotlight on the guest and ask questions that present their ideas in the best possible light
  • Hosting a guested podcast is a great way to learn more about a specific topic because you get the opportunity to talk with subject matter experts. As the host, you don’t have to have all of the answers and you get to ask the burning questions you actually have. 
  • Through your preparation, you should know what your guest would share about their ideas in a LinkedIn post, rather than everything they would put in their book. This way you have a high-level view of their ideas and you can ask authentic questions. 
  • You need to identify the ITL (Ideal Target Listener) of your podcast and understand the why behind the podcast. For example, the ITL for Winning The Challenger Sale is frontline sellers. Knowing your ITL will inform your guest selection and content topics. 

 

Quote of the Show:

  • “Guest selection is truly everything” - Jen Allen

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 08 Dec 2022 14:18:50 +0000 Ringmaster Ringmaster 3247 In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is the Host of Winning The Challenger Sale Podcast and the Chief Evangelist at Challenger. Jen shares how to avoid your show becoming overly scripted, why a guested format show isn’t about the host, and how to define and serve your Ideal Target Listener.

 

Takeaways:

  • Prepare for interviewing a guest on your podcast as you would prepare for a sales call with a prospect. While you might not know everything about the guest, you should have a good idea of who they are and what their point of view will be. 
  • You should avoid having an overly scripted show. One way to do this is to give your guests a general idea of the topic you’d like to talk about. You can send some questions ahead of time, but with too much lead time they will come with very scripted answers.
  • Growing a podcast that is attached to a brand, such as Challenger, is much easier than starting it entirely by yourself. Known brands come with a built-in audience that can start listening from episode one. 
  • If you’re hosting a podcast with a guested format, the focus should not be on the host. You should do everything you can to put the spotlight on the guest and ask questions that present their ideas in the best possible light
  • Hosting a guested podcast is a great way to learn more about a specific topic because you get the opportunity to talk with subject matter experts. As the host, you don’t have to have all of the answers and you get to ask the burning questions you actually have. 
  • Through your preparation, you should know what your guest would share about their ideas in a LinkedIn post, rather than everything they would put in their book. This way you have a high-level view of their ideas and you can ask authentic questions. 
  • You need to identify the ITL (Ideal Target Listener) of your podcast and understand the why behind the podcast. For example, the ITL for Winning The Challenger Sale is frontline sellers. Knowing your ITL will inform your guest selection and content topics. 

 

Quote of the Show:

  • “Guest selection is truly everything” - Jen Allen

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Creating a Community Around Your Podcast - Justin Lake - Creating The Greatest Show - Episode # 016 16 16 Creating a Community Around Your Podcast - Justin Lake - Creating The Greatest Show - Episode # 016 full creatingthegreatestshow.podbean.com/2139d8e0-5b07-3c3d-9f37-dd2c1f931a98 https://www.creatingthegreatestshow.com/episodes/creating-a-community-around-your-podcast-justin-lake-creating-the-greatest-show-episode-016 Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why hosts should never interrupt their guests, and how to build a vibrant community around your podcast. 

 

Takeaways:

  • Using a Prep Call before recording a podcast allows your guest to be more comfortable, especially when it’s their first time on a podcast. This way you can get to know the guest, set the expectations for the show, and establish trust. 
  • While your company may receive some benefits from your podcast, the focus of the show should be on the guest sharing their experiences and knowledge. It’s important to communicate this to avoid awkwardness with the guest when talking about businesses.
  • Interrupting your guests is extremely rude and can ruin the rapport you have with them. A host's interruptions also lead to horrible audio for their audience to listen to. 
  • Your podcast should be a forum for the guest to share their ideas. You should give them the opportunity to get their thoughts together so they can express their thoughts, even if this means letting them ramble for a few extra seconds. 
  • Creating a community based around your podcast is a great way to keep in touch with guests and share the messages from your podcast with others. 
  • There are many different channels for hosting a community and you should prioritize what works best for your community members. Examples: Slack, Discord, Teams, LinkedIn, Zoom, etc.
  • If you have very good guest targeting, it doesn’t matter if a guest doesn’t turn into a real prospect for your company. As long as they are representative of a prospect and their concerns, the conversation will be worthwhile. 

 

Quote of the Show:

  • “The podcast is fantastic, but the community that we're developing in and around the podcast has turned out to be profoundly impactful to us” - Justin Lake

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why hosts should never interrupt their guests, and how to build a vibrant community around your podcast. 

 

Takeaways:

  • Using a Prep Call before recording a podcast allows your guest to be more comfortable, especially when it’s their first time on a podcast. This way you can get to know the guest, set the expectations for the show, and establish trust. 
  • While your company may receive some benefits from your podcast, the focus of the show should be on the guest sharing their experiences and knowledge. It’s important to communicate this to avoid awkwardness with the guest when talking about businesses.
  • Interrupting your guests is extremely rude and can ruin the rapport you have with them. A host's interruptions also lead to horrible audio for their audience to listen to. 
  • Your podcast should be a forum for the guest to share their ideas. You should give them the opportunity to get their thoughts together so they can express their thoughts, even if this means letting them ramble for a few extra seconds. 
  • Creating a community based around your podcast is a great way to keep in touch with guests and share the messages from your podcast with others. 
  • There are many different channels for hosting a community and you should prioritize what works best for your community members. Examples: Slack, Discord, Teams, LinkedIn, Zoom, etc.
  • If you have very good guest targeting, it doesn’t matter if a guest doesn’t turn into a real prospect for your company. As long as they are representative of a prospect and their concerns, the conversation will be worthwhile. 

 

Quote of the Show:

  • “The podcast is fantastic, but the community that we're developing in and around the podcast has turned out to be profoundly impactful to us” - Justin Lake

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 06 Dec 2022 09:00:00 +0000 Ringmaster Ringmaster 3522 Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why hosts should never interrupt their guests, and how to build a vibrant community around your podcast. 

 

Takeaways:

  • Using a Prep Call before recording a podcast allows your guest to be more comfortable, especially when it’s their first time on a podcast. This way you can get to know the guest, set the expectations for the show, and establish trust. 
  • While your company may receive some benefits from your podcast, the focus of the show should be on the guest sharing their experiences and knowledge. It’s important to communicate this to avoid awkwardness with the guest when talking about businesses.
  • Interrupting your guests is extremely rude and can ruin the rapport you have with them. A host's interruptions also lead to horrible audio for their audience to listen to. 
  • Your podcast should be a forum for the guest to share their ideas. You should give them the opportunity to get their thoughts together so they can express their thoughts, even if this means letting them ramble for a few extra seconds. 
  • Creating a community based around your podcast is a great way to keep in touch with guests and share the messages from your podcast with others. 
  • There are many different channels for hosting a community and you should prioritize what works best for your community members. Examples: Slack, Discord, Teams, LinkedIn, Zoom, etc.
  • If you have very good guest targeting, it doesn’t matter if a guest doesn’t turn into a real prospect for your company. As long as they are representative of a prospect and their concerns, the conversation will be worthwhile. 

 

Quote of the Show:

  • “The podcast is fantastic, but the community that we're developing in and around the podcast has turned out to be profoundly impactful to us” - Justin Lake

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Your Podcast’s Reason For Being - Christian Klepp - Creating The Greatest Show - Episode # 015 15 15 Your Podcast’s Reason For Being - Christian Klepp - Creating The Greatest Show - Episode # 015 full creatingthegreatestshow.podbean.com/7b94ce3d-ce15-397d-a15a-544aa549d9fa https://www.creatingthegreatestshow.com/episodes/your-podcast-s-reason-for-being-christian-klepp-creating-the-greatest-show-episode-015 Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview.

 

Takeaways:

  • You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out of it? Figure out your strategy and where you want to go with your podcast before getting started. 
  • The name of your podcast should incorporate who you want to talk to on the show, who you want to listen to the show, and something that compliments both of those groups. For example, B2B Marketers On A Mission uses this idea quite well.
  • If the conversation has veered into too much small talk, a good podcast host knows when to bring the conversation back to the main topic of discussion. The transition should be as smooth and natural as possible so as not to make it painfully obvious. 
  • One way to help with filler words is to imagine you are talking with a young child, which means you should simplify concepts and avoid using gargantuan words. This allows you to reduce the amount of comments you need to say after your guest gives an answer. 
  • One of the best ways to make guests comfortable and let their guard down is to do a great job researching them before the interview. A great resource for guest research is the guest’s own LinkedIn profile along with any webinars or podcasts they have done. 
  • Podcast hosts should give in to their curiosity and dig into the answers their guests share. If their reply is interesting, don’t limit yourself to the scripted questions, ask about that interesting nugget. This is where great conversations come from. 
  • If you disagree with your guest, it’s important to have a healthy, open discussion about the topic. You shouldn’t try to argue with everything they say because that will make their guard go up. If there is a very passionate disagreement, move on to a different topic.

 

Quote of the Show:

  • “Everyone and their mom can put together a podcast, but very few people can put together a decent podcast” - Christian Klepp

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview.

 

Takeaways:

  • You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out of it? Figure out your strategy and where you want to go with your podcast before getting started. 
  • The name of your podcast should incorporate who you want to talk to on the show, who you want to listen to the show, and something that compliments both of those groups. For example, B2B Marketers On A Mission uses this idea quite well.
  • If the conversation has veered into too much small talk, a good podcast host knows when to bring the conversation back to the main topic of discussion. The transition should be as smooth and natural as possible so as not to make it painfully obvious. 
  • One way to help with filler words is to imagine you are talking with a young child, which means you should simplify concepts and avoid using gargantuan words. This allows you to reduce the amount of comments you need to say after your guest gives an answer. 
  • One of the best ways to make guests comfortable and let their guard down is to do a great job researching them before the interview. A great resource for guest research is the guest’s own LinkedIn profile along with any webinars or podcasts they have done. 
  • Podcast hosts should give in to their curiosity and dig into the answers their guests share. If their reply is interesting, don’t limit yourself to the scripted questions, ask about that interesting nugget. This is where great conversations come from. 
  • If you disagree with your guest, it’s important to have a healthy, open discussion about the topic. You shouldn’t try to argue with everything they say because that will make their guard go up. If there is a very passionate disagreement, move on to a different topic.

 

Quote of the Show:

  • “Everyone and their mom can put together a podcast, but very few people can put together a decent podcast” - Christian Klepp

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 29 Nov 2022 09:00:00 +0000 Ringmaster Ringmaster 3984 Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview.

 

Takeaways:

  • You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out of it? Figure out your strategy and where you want to go with your podcast before getting started. 
  • The name of your podcast should incorporate who you want to talk to on the show, who you want to listen to the show, and something that compliments both of those groups. For example, B2B Marketers On A Mission uses this idea quite well.
  • If the conversation has veered into too much small talk, a good podcast host knows when to bring the conversation back to the main topic of discussion. The transition should be as smooth and natural as possible so as not to make it painfully obvious. 
  • One way to help with filler words is to imagine you are talking with a young child, which means you should simplify concepts and avoid using gargantuan words. This allows you to reduce the amount of comments you need to say after your guest gives an answer. 
  • One of the best ways to make guests comfortable and let their guard down is to do a great job researching them before the interview. A great resource for guest research is the guest’s own LinkedIn profile along with any webinars or podcasts they have done. 
  • Podcast hosts should give in to their curiosity and dig into the answers their guests share. If their reply is interesting, don’t limit yourself to the scripted questions, ask about that interesting nugget. This is where great conversations come from. 
  • If you disagree with your guest, it’s important to have a healthy, open discussion about the topic. You shouldn’t try to argue with everything they say because that will make their guard go up. If there is a very passionate disagreement, move on to a different topic.

 

Quote of the Show:

  • “Everyone and their mom can put together a podcast, but very few people can put together a decent podcast” - Christian Klepp

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Christian Klepp Expectations For Interviewing Authors - Glenn Schmelzle - Creating The Greatest Show - Episode # 014 14 14 Expectations For Interviewing Authors - Glenn Schmelzle - Creating The Greatest Show - Episode # 014 full creatingthegreatestshow.podbean.com/8a19139c-4ca6-3b53-b35a-4cb9597604c8 https://www.creatingthegreatestshow.com/episodes/expectations-for-interviewing-authors-glenn-schmelzle-creating-the-greatest-show-episode-014 Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outreach, and how to create interview questions from your guest’s book. 

 

Takeaways:

  • Starting a podcast is a great way to transform from a content consumer into a content producer. To make sure that your new podcast spreads worthwhile ideas, invite other content producers such as authors or podcast hosts on the show.
  • It’s important to remember that not every author has great ideas, but by reading their book ahead of time, you can assess their idea’s value. This is an important step because your audience is looking for worthwhile ideas. 
  • It’s crucial to set clear expectations with your guests, especially authors, to avoid the whole episode becoming an ad for them. Be upfront with your preferences for the feel and format of the show, the guest will appreciate having a plan.
  • When interviewing authors, your questions can come from the notes you wrote while reading their book. This allows you to ask a question they will know the answer to and be comfortable answering.
  • You should have multiple message templates that you can use in your guest outreach. Don’t be discouraged by rejections or silence. Get creative with your invitations because people receive and respond to different channels and messaging in different ways.
  • If you’re having trouble breaking through to very polished guests, try to gently but intently knock them off their center of gravity. Work in a few curveball questions and ask them about the positives of opposing viewpoints. Guests love getting new questions.
  • Don’t get hyper-focused on the number of downloads your podcast gets. Think about your specific niche and how to provide them with value, the numbers will grow over time as people discover and engage with your message. 

 

Quote of the Show:

  • “Podcasting and getting guests is business development, it’s the exact same thing” - Glenn Schmelzle

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outreach, and how to create interview questions from your guest’s book. 

 

Takeaways:

  • Starting a podcast is a great way to transform from a content consumer into a content producer. To make sure that your new podcast spreads worthwhile ideas, invite other content producers such as authors or podcast hosts on the show.
  • It’s important to remember that not every author has great ideas, but by reading their book ahead of time, you can assess their idea’s value. This is an important step because your audience is looking for worthwhile ideas. 
  • It’s crucial to set clear expectations with your guests, especially authors, to avoid the whole episode becoming an ad for them. Be upfront with your preferences for the feel and format of the show, the guest will appreciate having a plan.
  • When interviewing authors, your questions can come from the notes you wrote while reading their book. This allows you to ask a question they will know the answer to and be comfortable answering.
  • You should have multiple message templates that you can use in your guest outreach. Don’t be discouraged by rejections or silence. Get creative with your invitations because people receive and respond to different channels and messaging in different ways.
  • If you’re having trouble breaking through to very polished guests, try to gently but intently knock them off their center of gravity. Work in a few curveball questions and ask them about the positives of opposing viewpoints. Guests love getting new questions.
  • Don’t get hyper-focused on the number of downloads your podcast gets. Think about your specific niche and how to provide them with value, the numbers will grow over time as people discover and engage with your message. 

 

Quote of the Show:

  • “Podcasting and getting guests is business development, it’s the exact same thing” - Glenn Schmelzle

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 17 Nov 2022 16:26:18 +0000 Ringmaster Ringmaster 3437 Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outreach, and how to create interview questions from your guest’s book. 

 

Takeaways:

  • Starting a podcast is a great way to transform from a content consumer into a content producer. To make sure that your new podcast spreads worthwhile ideas, invite other content producers such as authors or podcast hosts on the show.
  • It’s important to remember that not every author has great ideas, but by reading their book ahead of time, you can assess their idea’s value. This is an important step because your audience is looking for worthwhile ideas. 
  • It’s crucial to set clear expectations with your guests, especially authors, to avoid the whole episode becoming an ad for them. Be upfront with your preferences for the feel and format of the show, the guest will appreciate having a plan.
  • When interviewing authors, your questions can come from the notes you wrote while reading their book. This allows you to ask a question they will know the answer to and be comfortable answering.
  • You should have multiple message templates that you can use in your guest outreach. Don’t be discouraged by rejections or silence. Get creative with your invitations because people receive and respond to different channels and messaging in different ways.
  • If you’re having trouble breaking through to very polished guests, try to gently but intently knock them off their center of gravity. Work in a few curveball questions and ask them about the positives of opposing viewpoints. Guests love getting new questions.
  • Don’t get hyper-focused on the number of downloads your podcast gets. Think about your specific niche and how to provide them with value, the numbers will grow over time as people discover and engage with your message. 

 

Quote of the Show:

  • “Podcasting and getting guests is business development, it’s the exact same thing” - Glenn Schmelzle

 

Links:


Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Hosts Doing Their Homework - Mike Coffey - Creating The Greatest Show - Episode # 013 13 13 Hosts Doing Their Homework - Mike Coffey - Creating The Greatest Show - Episode # 013 full creatingthegreatestshow.podbean.com/0a4f2b4b-0f77-3305-8641-c7e6b9e81c72 https://www.creatingthegreatestshow.com/episodes/hosts-doing-their-homework-mike-coffey-creating-the-greatest-show-episode-013 Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show.

 

Takeaways:

  • Your podcast should let your guests shine. Making your guest look as good as possible starts with your preparation as a host. Before your guests can give a great answer, you need to tee them up with a great question. 
  • Researching the topic that the guest is going to speak about helps podcast hosts ask amazing questions. Consider consuming any content your guest has produced, such as books, blogs, videos, and other podcast interviews. 
  • Doing research before the interview provides you with an understanding of the basics of the topic. This allows your guest to get into the practical application of their area of expertise which creates value for the listeners and gives the guest a great content asset. 
  • Using a podcast, the host can lay the foundation of a strong relationship with their guests. This is especially powerful for businesses as a source of referral partners that know and trust you from their experience as a guest on your podcast.
  • Staying in contact with your past guests is crucial for cultivating your relationships with them. An easy way to do this is to share relevant industry news with prior guests. You should be intentional in your approach but avoid overly-programmatic messaging.
  • Whether you use a prep call well in advance or just the first 5-10 minutes of the recording, you should make sure that the guest knows the first question and that you have their name, company, podcast, etc. correct for their introduction. 
  • There isn’t one set way to host a podcast. As the host, you need to find the style that works best for you. For example, some hosts prefer a conversational style show while other hosts would rather have a neatly scripted show. 

 

Quote of the Show:

  • “The main drive behind my podcast is less about building a listenership than creating new relationships with those guests” - Mike Coffey

 

Links:

 

Shout Outs:

  • Kevin Lashus - Austin, TX-based lawyer and guest on Episode 69 of Good Morning HR
  • Tyler Cowen - Host of Conversations with Tyler podcast
  • Lex Fridman - Host of Lex Fridman Podcast

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show.

 

Takeaways:

  • Your podcast should let your guests shine. Making your guest look as good as possible starts with your preparation as a host. Before your guests can give a great answer, you need to tee them up with a great question. 
  • Researching the topic that the guest is going to speak about helps podcast hosts ask amazing questions. Consider consuming any content your guest has produced, such as books, blogs, videos, and other podcast interviews. 
  • Doing research before the interview provides you with an understanding of the basics of the topic. This allows your guest to get into the practical application of their area of expertise which creates value for the listeners and gives the guest a great content asset. 
  • Using a podcast, the host can lay the foundation of a strong relationship with their guests. This is especially powerful for businesses as a source of referral partners that know and trust you from their experience as a guest on your podcast.
  • Staying in contact with your past guests is crucial for cultivating your relationships with them. An easy way to do this is to share relevant industry news with prior guests. You should be intentional in your approach but avoid overly-programmatic messaging.
  • Whether you use a prep call well in advance or just the first 5-10 minutes of the recording, you should make sure that the guest knows the first question and that you have their name, company, podcast, etc. correct for their introduction. 
  • There isn’t one set way to host a podcast. As the host, you need to find the style that works best for you. For example, some hosts prefer a conversational style show while other hosts would rather have a neatly scripted show. 

 

Quote of the Show:

  • “The main drive behind my podcast is less about building a listenership than creating new relationships with those guests” - Mike Coffey

 

Links:

 

Shout Outs:

  • Kevin Lashus - Austin, TX-based lawyer and guest on Episode 69 of Good Morning HR
  • Tyler Cowen - Host of Conversations with Tyler podcast
  • Lex Fridman - Host of Lex Fridman Podcast

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 15 Nov 2022 18:17:27 +0000 Ringmaster Ringmaster 3216 Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show.

 

Takeaways:

  • Your podcast should let your guests shine. Making your guest look as good as possible starts with your preparation as a host. Before your guests can give a great answer, you need to tee them up with a great question. 
  • Researching the topic that the guest is going to speak about helps podcast hosts ask amazing questions. Consider consuming any content your guest has produced, such as books, blogs, videos, and other podcast interviews. 
  • Doing research before the interview provides you with an understanding of the basics of the topic. This allows your guest to get into the practical application of their area of expertise which creates value for the listeners and gives the guest a great content asset. 
  • Using a podcast, the host can lay the foundation of a strong relationship with their guests. This is especially powerful for businesses as a source of referral partners that know and trust you from their experience as a guest on your podcast.
  • Staying in contact with your past guests is crucial for cultivating your relationships with them. An easy way to do this is to share relevant industry news with prior guests. You should be intentional in your approach but avoid overly-programmatic messaging.
  • Whether you use a prep call well in advance or just the first 5-10 minutes of the recording, you should make sure that the guest knows the first question and that you have their name, company, podcast, etc. correct for their introduction. 
  • There isn’t one set way to host a podcast. As the host, you need to find the style that works best for you. For example, some hosts prefer a conversational style show while other hosts would rather have a neatly scripted show. 

 

Quote of the Show:

  • “The main drive behind my podcast is less about building a listenership than creating new relationships with those guests” - Mike Coffey

 

Links:

 

Shout Outs:

  • Kevin Lashus - Austin, TX-based lawyer and guest on Episode 69 of Good Morning HR
  • Tyler Cowen - Host of Conversations with Tyler podcast
  • Lex Fridman - Host of Lex Fridman Podcast

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Focusing on the Guest - Dr. Jim Kanichirayil - Creating The Greatest Show - Episode # 012 12 12 Focusing on the Guest - Dr. Jim Kanichirayil - Creating The Greatest Show - Episode # 012 full creatingthegreatestshow.podbean.com/3a047fff-bca7-352c-a04f-6553e6c7a3aa https://www.creatingthegreatestshow.com/episodes/focusing-on-the-guest-dr-jim-kanichirayil-creating-the-greatest-show-episode-012 Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn Live show, and the Talent Strategy Transformation Evangelist at Circa. Jim shares how podcast hosts should approach their podcasts, why a loose framework is better than a script for your podcast, and how to cultivate a relationship with your guest before the episode recording

 

Takeaways:

  • Podcast hosts need to have a learner’s mentality. Hosts need to be genuinely interested in what they are talking about and bring on great guests to talk about the topic.
  • Your guests are the star of the show. Make sure to focus on the story they want to tell, not the story you want to tell. When reaching out to guests, your messaging should revolve around asking them, “what’s the story that you want to tell?”
  • An effective interview podcast has a framework but isn’t tied down to a rigid script. The more structure you put around a conversation, the less authentic it becomes. A looser framework gives you a heading but allows you to delve into what you find along the way.
  • When you stick too closely to a script, you aren’t able to fully spotlight your guests. If you don’t leverage the opportunity to have an interesting conversation with a guest, you waste that guest and their time. 
  • Compared to a podcast, a LinkedIn Live show is more restrictive and doesn’t allow exploring rabbit holes. The pacing is also much different and in order to give guests time to think about their response, it’s advantageous to hold panel discussions.
  • You should repurpose your podcast content and distribute it through multiple channels to expose it to a larger audience. For example, the video can go on YouTube, clips can be used for TikToks, Reels, or Shorts, and you can even stream the podcast to LinkedIn.
  • A Prep Call is a crucial part of podcasting because if the guest doesn’t show well, the blame is on the host. One of the main reasons for the Prep Call is to build a relationship; you can’t build rapport on the fly in a 30-60 minute podcast recording.

 

Quote of the Show:

  • “Be ridiculously, obsessively focused on what is it your guests want to talk about” - Dr. Jim Kanichirayil

 

Links:

 

Shout Outs:

  • Jen Allen - Host of Winning the Challenger Sale Podcast
  • Dune by Frank Herbert
  • Andy Paul - Host of Sales Enablement Podcast
  • Sell Without Selling Out by Andy Paul
  • Chop Wood Carry Water by Joshua Medcalf
  • Nick Thickett - Co-Host of B2B Power Hour
  • Morgan Smith - Co-Host of B2B Power Hour
  • Streamyard
  • Restream
  • Josh Braun - Host of the Inside Selling Podcast
  • Stu Heinecke - Host of How to Get a Meeting with Anyone podcast
  • Jeb Blount - Host of The Sales Gravy Podcast
  • Adrianna Wardzała - Entrepreneur and B2B Marketer
  • Descript
  • Susan Diaz - Host of The 4 am Report
  • Wesleyne Whittaker-Greer - Host of The Transformed Sales Podcast
  • The Bobiverse Books Series by Dennis E. Taylor

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn Live show, and the Talent Strategy Transformation Evangelist at Circa. Jim shares how podcast hosts should approach their podcasts, why a loose framework is better than a script for your podcast, and how to cultivate a relationship with your guest before the episode recording

 

Takeaways:

  • Podcast hosts need to have a learner’s mentality. Hosts need to be genuinely interested in what they are talking about and bring on great guests to talk about the topic.
  • Your guests are the star of the show. Make sure to focus on the story they want to tell, not the story you want to tell. When reaching out to guests, your messaging should revolve around asking them, “what’s the story that you want to tell?”
  • An effective interview podcast has a framework but isn’t tied down to a rigid script. The more structure you put around a conversation, the less authentic it becomes. A looser framework gives you a heading but allows you to delve into what you find along the way.
  • When you stick too closely to a script, you aren’t able to fully spotlight your guests. If you don’t leverage the opportunity to have an interesting conversation with a guest, you waste that guest and their time. 
  • Compared to a podcast, a LinkedIn Live show is more restrictive and doesn’t allow exploring rabbit holes. The pacing is also much different and in order to give guests time to think about their response, it’s advantageous to hold panel discussions.
  • You should repurpose your podcast content and distribute it through multiple channels to expose it to a larger audience. For example, the video can go on YouTube, clips can be used for TikToks, Reels, or Shorts, and you can even stream the podcast to LinkedIn.
  • A Prep Call is a crucial part of podcasting because if the guest doesn’t show well, the blame is on the host. One of the main reasons for the Prep Call is to build a relationship; you can’t build rapport on the fly in a 30-60 minute podcast recording.

 

Quote of the Show:

  • “Be ridiculously, obsessively focused on what is it your guests want to talk about” - Dr. Jim Kanichirayil

 

Links:

 

Shout Outs:

  • Jen Allen - Host of Winning the Challenger Sale Podcast
  • Dune by Frank Herbert
  • Andy Paul - Host of Sales Enablement Podcast
  • Sell Without Selling Out by Andy Paul
  • Chop Wood Carry Water by Joshua Medcalf
  • Nick Thickett - Co-Host of B2B Power Hour
  • Morgan Smith - Co-Host of B2B Power Hour
  • Streamyard
  • Restream
  • Josh Braun - Host of the Inside Selling Podcast
  • Stu Heinecke - Host of How to Get a Meeting with Anyone podcast
  • Jeb Blount - Host of The Sales Gravy Podcast
  • Adrianna Wardzała - Entrepreneur and B2B Marketer
  • Descript
  • Susan Diaz - Host of The 4 am Report
  • Wesleyne Whittaker-Greer - Host of The Transformed Sales Podcast
  • The Bobiverse Books Series by Dennis E. Taylor

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 09 Nov 2022 14:35:09 +0000 Ringmaster Ringmaster 3777 Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn Live show, and the Talent Strategy Transformation Evangelist at Circa. Jim shares how podcast hosts should approach their podcasts, why a loose framework is better than a script for your podcast, and how to cultivate a relationship with your guest before the episode recording

 

Takeaways:

  • Podcast hosts need to have a learner’s mentality. Hosts need to be genuinely interested in what they are talking about and bring on great guests to talk about the topic.
  • Your guests are the star of the show. Make sure to focus on the story they want to tell, not the story you want to tell. When reaching out to guests, your messaging should revolve around asking them, “what’s the story that you want to tell?”
  • An effective interview podcast has a framework but isn’t tied down to a rigid script. The more structure you put around a conversation, the less authentic it becomes. A looser framework gives you a heading but allows you to delve into what you find along the way.
  • When you stick too closely to a script, you aren’t able to fully spotlight your guests. If you don’t leverage the opportunity to have an interesting conversation with a guest, you waste that guest and their time. 
  • Compared to a podcast, a LinkedIn Live show is more restrictive and doesn’t allow exploring rabbit holes. The pacing is also much different and in order to give guests time to think about their response, it’s advantageous to hold panel discussions.
  • You should repurpose your podcast content and distribute it through multiple channels to expose it to a larger audience. For example, the video can go on YouTube, clips can be used for TikToks, Reels, or Shorts, and you can even stream the podcast to LinkedIn.
  • A Prep Call is a crucial part of podcasting because if the guest doesn’t show well, the blame is on the host. One of the main reasons for the Prep Call is to build a relationship; you can’t build rapport on the fly in a 30-60 minute podcast recording.

 

Quote of the Show:

  • “Be ridiculously, obsessively focused on what is it your guests want to talk about” - Dr. Jim Kanichirayil

 

Links:

 

Shout Outs:

  • Jen Allen - Host of Winning the Challenger Sale Podcast
  • Dune by Frank Herbert
  • Andy Paul - Host of Sales Enablement Podcast
  • Sell Without Selling Out by Andy Paul
  • Chop Wood Carry Water by Joshua Medcalf
  • Nick Thickett - Co-Host of B2B Power Hour
  • Morgan Smith - Co-Host of B2B Power Hour
  • Streamyard
  • Restream
  • Josh Braun - Host of the Inside Selling Podcast
  • Stu Heinecke - Host of How to Get a Meeting with Anyone podcast
  • Jeb Blount - Host of The Sales Gravy Podcast
  • Adrianna Wardzała - Entrepreneur and B2B Marketer
  • Descript
  • Susan Diaz - Host of The 4 am Report
  • Wesleyne Whittaker-Greer - Host of The Transformed Sales Podcast
  • The Bobiverse Books Series by Dennis E. Taylor

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Figuring Out What To Bring To The Table - Stephen Shortt - Creating The Greatest Show - Episode # 011 11 11 Figuring Out What To Bring To The Table - Stephen Shortt - Creating The Greatest Show - Episode # 011 full creatingthegreatestshow.podbean.com/2b18938e-03b0-399e-8cb7-8529b35afe07 https://www.creatingthegreatestshow.com/episodes/figuring-out-what-to-bring-to-the-table-stephen-shortt-creating-the-greatest-show-episode-011 Do you know who's listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, Chief Executive Officer at ETC Consult and Host of Killer Family Business Podcast. Stephen gives advice on how to think of your audience and ask/answer the right questions. Knowing exactly how you want your guest to answer a question to keep the audience interested is key when asking them a question. Tune in to this wonderful episode! There's so much to learn from this one!


Takeaways: 

  • If you're a guest on someone's podcast, try to figure out who their audience is. What topics are the audience interested in the most?
  • When recording an episode, think about what the guests want out of the episode. Do they want connections? Do they want to sell their company to your audience?
  • Make sure your guests have great audio. Do practice runs with them on what microphone they should use. 
  • Ask your guests how the audience can connect with them. Asking this could lead to your guest having potential customers. 
  • Before you click the record button, casual talk with your guest to help them warm up for the call. Getting the warmed up will create more natural conversations. 
  • Be open to having your guests jump on a quick call with you so you can go over the questions you’ll be asking them and who your target audience is. This will help prepare your guest on how to answer your questions. 

 

 

Quote of the Show:

  • “Getting a Venn diagram of what the guest, host, and audience wants is the sweet spot for a good podcast.” (10:24)

 

 

Links:

 

 

Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Do you know who's listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, Chief Executive Officer at ETC Consult and Host of Killer Family Business Podcast. Stephen gives advice on how to think of your audience and ask/answer the right questions. Knowing exactly how you want your guest to answer a question to keep the audience interested is key when asking them a question. Tune in to this wonderful episode! There's so much to learn from this one!


Takeaways: 

  • If you're a guest on someone's podcast, try to figure out who their audience is. What topics are the audience interested in the most?
  • When recording an episode, think about what the guests want out of the episode. Do they want connections? Do they want to sell their company to your audience?
  • Make sure your guests have great audio. Do practice runs with them on what microphone they should use. 
  • Ask your guests how the audience can connect with them. Asking this could lead to your guest having potential customers. 
  • Before you click the record button, casual talk with your guest to help them warm up for the call. Getting the warmed up will create more natural conversations. 
  • Be open to having your guests jump on a quick call with you so you can go over the questions you’ll be asking them and who your target audience is. This will help prepare your guest on how to answer your questions. 

 

 

Quote of the Show:

  • “Getting a Venn diagram of what the guest, host, and audience wants is the sweet spot for a good podcast.” (10:24)

 

 

Links:

 

 

Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 03 Nov 2022 12:00:00 +0000 Ringmaster Ringmaster 3298 Do you know who's listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, Chief Executive Officer at ETC Consult and Host of Killer Family Business Podcast. Stephen gives advice on how to think of your audience and ask/answer the right questions. Knowing exactly how you want your guest to answer a question to keep the audience interested is key when asking them a question. Tune in to this wonderful episode! There's so much to learn from this one!


Takeaways: 

  • If you're a guest on someone's podcast, try to figure out who their audience is. What topics are the audience interested in the most?
  • When recording an episode, think about what the guests want out of the episode. Do they want connections? Do they want to sell their company to your audience?
  • Make sure your guests have great audio. Do practice runs with them on what microphone they should use. 
  • Ask your guests how the audience can connect with them. Asking this could lead to your guest having potential customers. 
  • Before you click the record button, casual talk with your guest to help them warm up for the call. Getting the warmed up will create more natural conversations. 
  • Be open to having your guests jump on a quick call with you so you can go over the questions you’ll be asking them and who your target audience is. This will help prepare your guest on how to answer your questions. 

 

 

Quote of the Show:

  • “Getting a Venn diagram of what the guest, host, and audience wants is the sweet spot for a good podcast.” (10:24)

 

 

Links:

 

 

Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Recognizing A Great Episode - Ami Kassar - Creating The Greatest Show - Episode # 010 10 10 Recognizing A Great Episode - Ami Kassar - Creating The Greatest Show - Episode # 010 full creatingthegreatestshow.podbean.com/6d16a167-c5c7-3064-b90e-df0195076f5f https://www.creatingthegreatestshow.com/episodes/recognizing-a-great-episode-ami-kassar-creating-the-greatest-show-episode-010 Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at MultiFunding LLC and Host of Amisights: Financing the Future For Small Business Owners and Entrepreneurs. Ami gives advice on what to do if your podcast episode is boring to you and your audience. Tune in to this educational episode! There's so much to learn from this one!


Takeaways: 

  • Try to post an episode every week. Posting every week will keep your podcast consistent.
  • Before you start recording, loosen your guest up. Ask them silly questions to help them relax. When you have a relaxed guest on the show, they will feel less stressed and open up more.
  • It’s okay to go off the script. Going off script can make for more natural responses to your other questions.
  • If you feel like the episode you recorded is not good, it is okay to not post it. It is important to remember how your podcast will be represented towards your audience and potential guests. One bad episode could lead to no views and no guests.
  •  Inviting only people you know on the podcast will make for more of an organic conversation. 
  • You don’t have to make every episode the same. It is okay to change it up. Add themes to your podcast episodes.
  • If you aren’t feeling an episode, your audience will likely not feel it either. Keep your audience in mind during your recordings.

 

 

Quote of the Show:

  • “My purpose in life is to be a resource to entrepreneurs.” (16:06)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at MultiFunding LLC and Host of Amisights: Financing the Future For Small Business Owners and Entrepreneurs. Ami gives advice on what to do if your podcast episode is boring to you and your audience. Tune in to this educational episode! There's so much to learn from this one!


Takeaways: 

  • Try to post an episode every week. Posting every week will keep your podcast consistent.
  • Before you start recording, loosen your guest up. Ask them silly questions to help them relax. When you have a relaxed guest on the show, they will feel less stressed and open up more.
  • It’s okay to go off the script. Going off script can make for more natural responses to your other questions.
  • If you feel like the episode you recorded is not good, it is okay to not post it. It is important to remember how your podcast will be represented towards your audience and potential guests. One bad episode could lead to no views and no guests.
  •  Inviting only people you know on the podcast will make for more of an organic conversation. 
  • You don’t have to make every episode the same. It is okay to change it up. Add themes to your podcast episodes.
  • If you aren’t feeling an episode, your audience will likely not feel it either. Keep your audience in mind during your recordings.

 

 

Quote of the Show:

  • “My purpose in life is to be a resource to entrepreneurs.” (16:06)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 27 Oct 2022 12:00:00 +0000 Ringmaster Ringmaster 2399 Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at MultiFunding LLC and Host of Amisights: Financing the Future For Small Business Owners and Entrepreneurs. Ami gives advice on what to do if your podcast episode is boring to you and your audience. Tune in to this educational episode! There's so much to learn from this one!


Takeaways: 

  • Try to post an episode every week. Posting every week will keep your podcast consistent.
  • Before you start recording, loosen your guest up. Ask them silly questions to help them relax. When you have a relaxed guest on the show, they will feel less stressed and open up more.
  • It’s okay to go off the script. Going off script can make for more natural responses to your other questions.
  • If you feel like the episode you recorded is not good, it is okay to not post it. It is important to remember how your podcast will be represented towards your audience and potential guests. One bad episode could lead to no views and no guests.
  •  Inviting only people you know on the podcast will make for more of an organic conversation. 
  • You don’t have to make every episode the same. It is okay to change it up. Add themes to your podcast episodes.
  • If you aren’t feeling an episode, your audience will likely not feel it either. Keep your audience in mind during your recordings.

 

 

Quote of the Show:

  • “My purpose in life is to be a resource to entrepreneurs.” (16:06)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Connecting With Your Guests - Nick Uresin - Creating The Greatest Show - Episode # 009 9 9 Connecting With Your Guests - Nick Uresin - Creating The Greatest Show - Episode # 009 full creatingthegreatestshow.podbean.com/202b6f80-07b2-3e8c-aae5-a2e11d00af37 https://www.creatingthegreatestshow.com/episodes/connecting-with-your-guests-nick-uresin-creating-the-greatest-show-episode-009 Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one!


Takeaways: 

  • Before you create a podcast, make sure you know why you want to make it.
  • Figure out who your target audience is for your podcast. It is good to jot down ideas about who you want your listeners to relate to. This will help figure out who to bring onto the show.
  • Starting a podcast can bring more customers to your website. This is going to help grow connections with the guests you've had on. 
  • Try to create a relationship with your guests. Grow a connection with them and keep them as partners in the future.
  • After your recording call with the guest, make sure you have them stay a little after you stop recording so you can go over the episode with them, and as if there are any questions. You want to make your guest happy with the recording. 
  • Do a follow-up call with your guest and share with them what they can do to help make their episode popular. Give them tips on how to add more listening ears.
  • Make sure you give your guests the stats of their podcast episodes. If their episode had a lot of views on it, sharing it with them will make your guest feel happy about what they shared with you on the podcast.

 

 

Quote of the Show:

  • “I don't shift. I learn and grow.” (6:20)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one!


Takeaways: 

  • Before you create a podcast, make sure you know why you want to make it.
  • Figure out who your target audience is for your podcast. It is good to jot down ideas about who you want your listeners to relate to. This will help figure out who to bring onto the show.
  • Starting a podcast can bring more customers to your website. This is going to help grow connections with the guests you've had on. 
  • Try to create a relationship with your guests. Grow a connection with them and keep them as partners in the future.
  • After your recording call with the guest, make sure you have them stay a little after you stop recording so you can go over the episode with them, and as if there are any questions. You want to make your guest happy with the recording. 
  • Do a follow-up call with your guest and share with them what they can do to help make their episode popular. Give them tips on how to add more listening ears.
  • Make sure you give your guests the stats of their podcast episodes. If their episode had a lot of views on it, sharing it with them will make your guest feel happy about what they shared with you on the podcast.

 

 

Quote of the Show:

  • “I don't shift. I learn and grow.” (6:20)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 25 Oct 2022 12:00:00 +0000 Ringmaster Ringmaster 3387 Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one!


Takeaways: 

  • Before you create a podcast, make sure you know why you want to make it.
  • Figure out who your target audience is for your podcast. It is good to jot down ideas about who you want your listeners to relate to. This will help figure out who to bring onto the show.
  • Starting a podcast can bring more customers to your website. This is going to help grow connections with the guests you've had on. 
  • Try to create a relationship with your guests. Grow a connection with them and keep them as partners in the future.
  • After your recording call with the guest, make sure you have them stay a little after you stop recording so you can go over the episode with them, and as if there are any questions. You want to make your guest happy with the recording. 
  • Do a follow-up call with your guest and share with them what they can do to help make their episode popular. Give them tips on how to add more listening ears.
  • Make sure you give your guests the stats of their podcast episodes. If their episode had a lot of views on it, sharing it with them will make your guest feel happy about what they shared with you on the podcast.

 

 

Quote of the Show:

  • “I don't shift. I learn and grow.” (6:20)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Discovering Your Message - Natasha Miller - Creating The Greatest Show - Episode # 008 8 8 Discovering Your Message - Natasha Miller - Creating The Greatest Show - Episode # 008 full creatingthegreatestshow.podbean.com/a3889b3f-b974-3491-ab91-9d120c746966 https://www.creatingthegreatestshow.com/episodes/discovering-your-message-natasha-miller-creating-the-greatest-show-episode-008 Creating a podcast is not easy, especially starting it out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of Fascinating Entrepreneurs. Natasha shares her insights on how you can create an award-winning podcast like hers. Listen in to this inspiring guest by helping your guests feel listened to and appreciated on this episode.

 

 

Takeaways: 

  • When creating a great podcast, it is important to know and think about what your listener really wants to hear.
  • When you have a guest on the podcast, try not to talk about yourself. Let your guest have the spotlight and ask them questions. You are interviewing them. The guest is not interviewing you.
  • If a topic or question doesn't resonate with you on the podcast, it most likely does not matter to the audience. Think of yourself as the audience member. If you don’t care, then do you think they will?
  • Make sure your guests are in a good area to record a podcast. You shouldn't settle for bad quality. Help them out before the recording by asking them to move to a better room. You are not only making yourself look and sound good, but you are also making sure your guest looks and sounds good too.
  • If you don’t do a prep call with your guest, you should at least do a quick LinkedIn and or Google search of them before your call. Get to know them a little so it is not awkward.
  • When interviewing a guest, make sure you give all of your attention to them. Shut down your phone and other electronics. Make them feel wanted.

 

 

Quote of the Show:

  • “You need to do you. Everyone needs to do whatever it is in their wheelhouse and zone of genius.” (40:59)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Creating a podcast is not easy, especially starting it out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of Fascinating Entrepreneurs. Natasha shares her insights on how you can create an award-winning podcast like hers. Listen in to this inspiring guest by helping your guests feel listened to and appreciated on this episode.

 

 

Takeaways: 

  • When creating a great podcast, it is important to know and think about what your listener really wants to hear.
  • When you have a guest on the podcast, try not to talk about yourself. Let your guest have the spotlight and ask them questions. You are interviewing them. The guest is not interviewing you.
  • If a topic or question doesn't resonate with you on the podcast, it most likely does not matter to the audience. Think of yourself as the audience member. If you don’t care, then do you think they will?
  • Make sure your guests are in a good area to record a podcast. You shouldn't settle for bad quality. Help them out before the recording by asking them to move to a better room. You are not only making yourself look and sound good, but you are also making sure your guest looks and sounds good too.
  • If you don’t do a prep call with your guest, you should at least do a quick LinkedIn and or Google search of them before your call. Get to know them a little so it is not awkward.
  • When interviewing a guest, make sure you give all of your attention to them. Shut down your phone and other electronics. Make them feel wanted.

 

 

Quote of the Show:

  • “You need to do you. Everyone needs to do whatever it is in their wheelhouse and zone of genius.” (40:59)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 18 Oct 2022 12:00:00 +0000 Ringmaster Ringmaster 3013 Creating a podcast is not easy, especially starting it out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of Fascinating Entrepreneurs. Natasha shares her insights on how you can create an award-winning podcast like hers. Listen in to this inspiring guest by helping your guests feel listened to and appreciated on this episode.

 

 

Takeaways: 

  • When creating a great podcast, it is important to know and think about what your listener really wants to hear.
  • When you have a guest on the podcast, try not to talk about yourself. Let your guest have the spotlight and ask them questions. You are interviewing them. The guest is not interviewing you.
  • If a topic or question doesn't resonate with you on the podcast, it most likely does not matter to the audience. Think of yourself as the audience member. If you don’t care, then do you think they will?
  • Make sure your guests are in a good area to record a podcast. You shouldn't settle for bad quality. Help them out before the recording by asking them to move to a better room. You are not only making yourself look and sound good, but you are also making sure your guest looks and sounds good too.
  • If you don’t do a prep call with your guest, you should at least do a quick LinkedIn and or Google search of them before your call. Get to know them a little so it is not awkward.
  • When interviewing a guest, make sure you give all of your attention to them. Shut down your phone and other electronics. Make them feel wanted.

 

 

Quote of the Show:

  • “You need to do you. Everyone needs to do whatever it is in their wheelhouse and zone of genius.” (40:59)

 

 

Links:

 

 

Ways to Tune In:

 

 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Have Guests With Great Stories - Wendy Pease - Creating The Greatest Show - Episode # 007 7 7 Have Guests With Great Stories - Wendy Pease - Creating The Greatest Show - Episode # 007 full creatingthegreatestshow.podbean.com/af124d02-acb4-3d8e-8c91-e51e061e7974 https://www.creatingthegreatestshow.com/episodes/have-guests-with-great-stories-wendy-pease-creating-the-greatest-show-episode-007 Creating a podcast can be difficult unless you dive into this week's episode. This one has a ton of tips on getting great guests. Today we have Wendy Pease, host of “The Global Marketing Show”, and President & Owner of Rapport International on Creating The Greatest Show. Listen in as Wendy joins host Casey Cheshire as she shares her inside scoop on finding the perfect guest to create an engaging episode that will make your audience listen again. 

 

 

Takeaways:

  • Having a guest who is higher up in their company will have more experienced stories. They will have more advice to give.
  • It's okay to not agree with your guest. Having different opinions will sometimes make the discussion more interesting.
  • Get guests who have great personal experiences that they are willing to share. Having a personal story on the podcast will make your audience feel more connected to your guest.
  • It is okay to steer away from your script. If a guest brings up a good topic, continue with it then, when the timing is right, bring it back around.
  • Make sure you are listening to everything your guest is saying. You will need to be ready to take note of anything they say.
  • Think about your audience when recording the podcast. Put yourself in their shoes to see if they will relate to the current episode.
  • Do research on your guests before they come on the podcast. See if they fit your podcast audience. See if you can relate to them.

 

 

Quote of the Show:

  • “Translation is written, interpretation is spoken.” (08:31)

 

 

Links:


Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Creating a podcast can be difficult unless you dive into this week's episode. This one has a ton of tips on getting great guests. Today we have Wendy Pease, host of “The Global Marketing Show”, and President & Owner of Rapport International on Creating The Greatest Show. Listen in as Wendy joins host Casey Cheshire as she shares her inside scoop on finding the perfect guest to create an engaging episode that will make your audience listen again. 

 

 

Takeaways:

  • Having a guest who is higher up in their company will have more experienced stories. They will have more advice to give.
  • It's okay to not agree with your guest. Having different opinions will sometimes make the discussion more interesting.
  • Get guests who have great personal experiences that they are willing to share. Having a personal story on the podcast will make your audience feel more connected to your guest.
  • It is okay to steer away from your script. If a guest brings up a good topic, continue with it then, when the timing is right, bring it back around.
  • Make sure you are listening to everything your guest is saying. You will need to be ready to take note of anything they say.
  • Think about your audience when recording the podcast. Put yourself in their shoes to see if they will relate to the current episode.
  • Do research on your guests before they come on the podcast. See if they fit your podcast audience. See if you can relate to them.

 

 

Quote of the Show:

  • “Translation is written, interpretation is spoken.” (08:31)

 

 

Links:


Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 11 Oct 2022 12:00:00 +0000 Ringmaster Ringmaster 2356 Creating a podcast can be difficult unless you dive into this week's episode. This one has a ton of tips on getting great guests. Today we have Wendy Pease, host of “The Global Marketing Show”, and President & Owner of Rapport International on Creating The Greatest Show. Listen in as Wendy joins host Casey Cheshire as she shares her inside scoop on finding the perfect guest to create an engaging episode that will make your audience listen again. 

 

 

Takeaways:

  • Having a guest who is higher up in their company will have more experienced stories. They will have more advice to give.
  • It's okay to not agree with your guest. Having different opinions will sometimes make the discussion more interesting.
  • Get guests who have great personal experiences that they are willing to share. Having a personal story on the podcast will make your audience feel more connected to your guest.
  • It is okay to steer away from your script. If a guest brings up a good topic, continue with it then, when the timing is right, bring it back around.
  • Make sure you are listening to everything your guest is saying. You will need to be ready to take note of anything they say.
  • Think about your audience when recording the podcast. Put yourself in their shoes to see if they will relate to the current episode.
  • Do research on your guests before they come on the podcast. See if they fit your podcast audience. See if you can relate to them.

 

 

Quote of the Show:

  • “Translation is written, interpretation is spoken.” (08:31)

 

 

Links:


Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Finding the Right Guest - Randy Frisch - Creating The Greatest Show - Episode # 006 6 6 Finding the Right Guest - Randy Frisch - Creating The Greatest Show - Episode # 006 full creatingthegreatestshow.podbean.com/6f84e2dc-3d3c-3269-9d79-6f5a1fa243aa https://www.creatingthegreatestshow.com/episodes/finding-the-right-guest-randy-frisch-creating-the-greatest-show-episode-006 Get ready to say, “F*** yea!” to this killer episode. This week on Creating the Greatest Show, Randy Frisch joins host Casey Cheshire to share his tips and tricks on finding the perfect guest to create the perfect podcast. Randy jumps right in by reminding us that it is okay to say “no” to a guest who doesn’t fit the vibe of your show. Listen in to hear Randy share his secrets on what he does to create his amazing podcast every day!

 

 

Takeaways:

  • You have to make sure you're keeping your podcast consistent. Keeping consistency will keep your audience interested in every episode you post.
  • You have to be able to say no to your guests. Make sure you have the right kind of guests you’re looking for. Having a guest that doesn’t relate to your show will make a bad episode. Know the people you want on.
  • Try to find guests that can inspire your audience or guests your audience can relate to. This will create a better episode for your listeners.
  • Ask guests tough and real questions. If they feel uncomfortable with answering it, be open to removing it. 
  • Before you record with your guest, send them links to previous episodes so they can get an idea of what will happen during their recording session. This will make them feel more comfortable.
  • Promote the episode you've recorded. Make your guest feel special with your episode's social postings. Doing this will make the guest more likely to recommend other potential people to come on the show.
  • Within the first 3 minutes of the podcast, you should be gripping your audience. During the intro, record it after you’ve already done the episode so you can sample in some of the topics you talked about. This will make your audience interested in the episode right away.

 

 

Quote of the Show:

  • “ Not just about what account you want to close. It's, is this the right guest?” (43:33)

 

 

Links:


Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Get ready to say, “F*** yea!” to this killer episode. This week on Creating the Greatest Show, Randy Frisch joins host Casey Cheshire to share his tips and tricks on finding the perfect guest to create the perfect podcast. Randy jumps right in by reminding us that it is okay to say “no” to a guest who doesn’t fit the vibe of your show. Listen in to hear Randy share his secrets on what he does to create his amazing podcast every day!

 

 

Takeaways:

  • You have to make sure you're keeping your podcast consistent. Keeping consistency will keep your audience interested in every episode you post.
  • You have to be able to say no to your guests. Make sure you have the right kind of guests you’re looking for. Having a guest that doesn’t relate to your show will make a bad episode. Know the people you want on.
  • Try to find guests that can inspire your audience or guests your audience can relate to. This will create a better episode for your listeners.
  • Ask guests tough and real questions. If they feel uncomfortable with answering it, be open to removing it. 
  • Before you record with your guest, send them links to previous episodes so they can get an idea of what will happen during their recording session. This will make them feel more comfortable.
  • Promote the episode you've recorded. Make your guest feel special with your episode's social postings. Doing this will make the guest more likely to recommend other potential people to come on the show.
  • Within the first 3 minutes of the podcast, you should be gripping your audience. During the intro, record it after you’ve already done the episode so you can sample in some of the topics you talked about. This will make your audience interested in the episode right away.

 

 

Quote of the Show:

  • “ Not just about what account you want to close. It's, is this the right guest?” (43:33)

 

 

Links:


Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 04 Oct 2022 12:00:00 +0000 Ringmaster Ringmaster 3163 Get ready to say, “F*** yea!” to this killer episode. This week on Creating the Greatest Show, Randy Frisch joins host Casey Cheshire to share his tips and tricks on finding the perfect guest to create the perfect podcast. Randy jumps right in by reminding us that it is okay to say “no” to a guest who doesn’t fit the vibe of your show. Listen in to hear Randy share his secrets on what he does to create his amazing podcast every day!

 

 

Takeaways:

  • You have to make sure you're keeping your podcast consistent. Keeping consistency will keep your audience interested in every episode you post.
  • You have to be able to say no to your guests. Make sure you have the right kind of guests you’re looking for. Having a guest that doesn’t relate to your show will make a bad episode. Know the people you want on.
  • Try to find guests that can inspire your audience or guests your audience can relate to. This will create a better episode for your listeners.
  • Ask guests tough and real questions. If they feel uncomfortable with answering it, be open to removing it. 
  • Before you record with your guest, send them links to previous episodes so they can get an idea of what will happen during their recording session. This will make them feel more comfortable.
  • Promote the episode you've recorded. Make your guest feel special with your episode's social postings. Doing this will make the guest more likely to recommend other potential people to come on the show.
  • Within the first 3 minutes of the podcast, you should be gripping your audience. During the intro, record it after you’ve already done the episode so you can sample in some of the topics you talked about. This will make your audience interested in the episode right away.

 

 

Quote of the Show:

  • “ Not just about what account you want to close. It's, is this the right guest?” (43:33)

 

 

Links:


Ways to Tune In:

 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Podcast Audio Best Practices - Liam Gousios - Creating The Greatest Show - Episode # 005 5 5 Podcast Audio Best Practices - Liam Gousios - Creating The Greatest Show - Episode # 005 full creatingthegreatestshow.podbean.com/4c8c325c-7b25-3612-ae10-bb27f3c43821 https://www.creatingthegreatestshow.com/episodes/podcast-audio-best-practices-liam-gousios-creating-the-greatest-show-episode-005 The way your podcast sounds is the key to getting anyone to listen beyond the first 10 seconds! Liam Gousios is a Podcast Producer, Digital Media Specialist, and Audio Engineering Expert at Ringmaster. Liam pulls back the curtain on all the audio tips and tricks so you can make your podcast sound incredible. You learn why your recording environment is more important than your mic, how to use your microphone, and you’ll even get to hear a comparison of different types of microphones.

 

Takeaways:

  • It’s crucial to start with the best possible audio quality that you can give your microphone. Because your microphone will pick up whatever sound is in your environment, you need to choose your recording location carefully.
  • When looking for a recording room, look for the quietest overall space, then listen for any noise that could be there. Ask yourself if that noise is something you can control or not.
  • Signal flow is the path that sound takes from your mouth all the way to the listeners’ ears. There are many steps along the way but your audio quality is unable to get better through each step. That’s why maximizing the initial audio quality is paramount. 
  • Treating your recording space can help, but you need to be intentional in your approach. A small amount of foam in the corners of the room is enough to help, so you don’t need to cover every square inch with it.
  • Adding soft furniture, carpets, and wall art are easy ways to cut down on echoes from reflective surfaces like glass. If needed, you can also try hanging up heavy blankets around the room to improve your audio. 
  • While the general rule of thumb for positioning your microphone is about six inches away from your mouth, you need to play around and test out what works best for you. Make sure that you are comfortable because it’s easy to move your mic to the right spot.
  • There are two major decisions you need to make when choosing a microphone. First, you need to choose between USB or XLR connections. Second, will you need a Dynamic or Condenser microphone? Choose your mic based on your use case.

 

Quote of the Show:

  • “My most important strategy for creating a great podcast is knowing how to use your microphone properly” - Liam Gousios

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> The way your podcast sounds is the key to getting anyone to listen beyond the first 10 seconds! Liam Gousios is a Podcast Producer, Digital Media Specialist, and Audio Engineering Expert at Ringmaster. Liam pulls back the curtain on all the audio tips and tricks so you can make your podcast sound incredible. You learn why your recording environment is more important than your mic, how to use your microphone, and you’ll even get to hear a comparison of different types of microphones.

 

Takeaways:

  • It’s crucial to start with the best possible audio quality that you can give your microphone. Because your microphone will pick up whatever sound is in your environment, you need to choose your recording location carefully.
  • When looking for a recording room, look for the quietest overall space, then listen for any noise that could be there. Ask yourself if that noise is something you can control or not.
  • Signal flow is the path that sound takes from your mouth all the way to the listeners’ ears. There are many steps along the way but your audio quality is unable to get better through each step. That’s why maximizing the initial audio quality is paramount. 
  • Treating your recording space can help, but you need to be intentional in your approach. A small amount of foam in the corners of the room is enough to help, so you don’t need to cover every square inch with it.
  • Adding soft furniture, carpets, and wall art are easy ways to cut down on echoes from reflective surfaces like glass. If needed, you can also try hanging up heavy blankets around the room to improve your audio. 
  • While the general rule of thumb for positioning your microphone is about six inches away from your mouth, you need to play around and test out what works best for you. Make sure that you are comfortable because it’s easy to move your mic to the right spot.
  • There are two major decisions you need to make when choosing a microphone. First, you need to choose between USB or XLR connections. Second, will you need a Dynamic or Condenser microphone? Choose your mic based on your use case.

 

Quote of the Show:

  • “My most important strategy for creating a great podcast is knowing how to use your microphone properly” - Liam Gousios

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 27 Sep 2022 12:14:37 +0000 Ringmaster Ringmaster 4645 The way your podcast sounds is the key to getting anyone to listen beyond the first 10 seconds! Liam Gousios is a Podcast Producer, Digital Media Specialist, and Audio Engineering Expert at Ringmaster. Liam pulls back the curtain on all the audio tips and tricks so you can make your podcast sound incredible. You learn why your recording environment is more important than your mic, how to use your microphone, and you’ll even get to hear a comparison of different types of microphones.

 

Takeaways:

  • It’s crucial to start with the best possible audio quality that you can give your microphone. Because your microphone will pick up whatever sound is in your environment, you need to choose your recording location carefully.
  • When looking for a recording room, look for the quietest overall space, then listen for any noise that could be there. Ask yourself if that noise is something you can control or not.
  • Signal flow is the path that sound takes from your mouth all the way to the listeners’ ears. There are many steps along the way but your audio quality is unable to get better through each step. That’s why maximizing the initial audio quality is paramount. 
  • Treating your recording space can help, but you need to be intentional in your approach. A small amount of foam in the corners of the room is enough to help, so you don’t need to cover every square inch with it.
  • Adding soft furniture, carpets, and wall art are easy ways to cut down on echoes from reflective surfaces like glass. If needed, you can also try hanging up heavy blankets around the room to improve your audio. 
  • While the general rule of thumb for positioning your microphone is about six inches away from your mouth, you need to play around and test out what works best for you. Make sure that you are comfortable because it’s easy to move your mic to the right spot.
  • There are two major decisions you need to make when choosing a microphone. First, you need to choose between USB or XLR connections. Second, will you need a Dynamic or Condenser microphone? Choose your mic based on your use case.

 

Quote of the Show:

  • “My most important strategy for creating a great podcast is knowing how to use your microphone properly” - Liam Gousios

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Detaching from the Outcome - Molly McGrath - Creating The Greatest Show - Episode # 004 4 4 Detaching from the Outcome - Molly McGrath - Creating The Greatest Show - Episode # 004 full creatingthegreatestshow.podbean.com/75cc27a1-1c75-32ac-aaee-b9ede1a8dddc https://www.creatingthegreatestshow.com/episodes/detaching-from-the-outcome-molly-mcgrath-creating-the-greatest-show-episode-004 When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly McGrath, and the Founder of Hiring and Empowering Solutions. Molly details her transformation from relying on a rigid script to becoming present on her podcast, how to stay authentic during the show, and how podcasting can influence and bolster your overall content strategy.

 

Takeaways: 

  • You need to detach yourself from the outcome of the podcast and just be fully present with both your why and your guest. 
  • When you are fully present, you don’t need to rely on heavy scripting or a rigid structure because the guest will always give you the next question. When you’re present, you’ll be surprised where the conversation goes. 
  • Taking notes during the podcast helps you remember the next question you want to ask. Try writing your notes using their exact words, because everyone has their own words and phrases. This will help you naturally come back to the points they made. 
  • It’s your job as the host to facilitate the podcast and if you are running out of time and a guest asks to share a story, don’t be afraid to ask if they can tell in 30 seconds and if not give you the cliff notes. You’re just doing your job and they won’t be offended.
  • Using a prep call before the recording allows you to establish a relationship and trust with your guest, outline what’s on and off the table, and have much richer conversations on the podcast.
  • You can use a podcast to help a ghostwriter or co-author familiarize themselves with your voice, tonality, and ideas. Your podcast can provide the framework for the book. 
  • Podcasts are a great way to consistently get your message out because they allow you to say everything you need to say and get it out to your entire audience. Podcasts don’t have the same constraints that come with a book or a blog. 

 

Quote of the Show:

  • “Podcasting is my favorite thing. It’s so much more engaging, efficient, effective” - Molly McGrath

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly McGrath, and the Founder of Hiring and Empowering Solutions. Molly details her transformation from relying on a rigid script to becoming present on her podcast, how to stay authentic during the show, and how podcasting can influence and bolster your overall content strategy.

 

Takeaways: 

  • You need to detach yourself from the outcome of the podcast and just be fully present with both your why and your guest. 
  • When you are fully present, you don’t need to rely on heavy scripting or a rigid structure because the guest will always give you the next question. When you’re present, you’ll be surprised where the conversation goes. 
  • Taking notes during the podcast helps you remember the next question you want to ask. Try writing your notes using their exact words, because everyone has their own words and phrases. This will help you naturally come back to the points they made. 
  • It’s your job as the host to facilitate the podcast and if you are running out of time and a guest asks to share a story, don’t be afraid to ask if they can tell in 30 seconds and if not give you the cliff notes. You’re just doing your job and they won’t be offended.
  • Using a prep call before the recording allows you to establish a relationship and trust with your guest, outline what’s on and off the table, and have much richer conversations on the podcast.
  • You can use a podcast to help a ghostwriter or co-author familiarize themselves with your voice, tonality, and ideas. Your podcast can provide the framework for the book. 
  • Podcasts are a great way to consistently get your message out because they allow you to say everything you need to say and get it out to your entire audience. Podcasts don’t have the same constraints that come with a book or a blog. 

 

Quote of the Show:

  • “Podcasting is my favorite thing. It’s so much more engaging, efficient, effective” - Molly McGrath

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 06 Sep 2022 08:00:00 +0000 Ringmaster Ringmaster 3077 When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly McGrath, and the Founder of Hiring and Empowering Solutions. Molly details her transformation from relying on a rigid script to becoming present on her podcast, how to stay authentic during the show, and how podcasting can influence and bolster your overall content strategy.

 

Takeaways: 

  • You need to detach yourself from the outcome of the podcast and just be fully present with both your why and your guest. 
  • When you are fully present, you don’t need to rely on heavy scripting or a rigid structure because the guest will always give you the next question. When you’re present, you’ll be surprised where the conversation goes. 
  • Taking notes during the podcast helps you remember the next question you want to ask. Try writing your notes using their exact words, because everyone has their own words and phrases. This will help you naturally come back to the points they made. 
  • It’s your job as the host to facilitate the podcast and if you are running out of time and a guest asks to share a story, don’t be afraid to ask if they can tell in 30 seconds and if not give you the cliff notes. You’re just doing your job and they won’t be offended.
  • Using a prep call before the recording allows you to establish a relationship and trust with your guest, outline what’s on and off the table, and have much richer conversations on the podcast.
  • You can use a podcast to help a ghostwriter or co-author familiarize themselves with your voice, tonality, and ideas. Your podcast can provide the framework for the book. 
  • Podcasts are a great way to consistently get your message out because they allow you to say everything you need to say and get it out to your entire audience. Podcasts don’t have the same constraints that come with a book or a blog. 

 

Quote of the Show:

  • “Podcasting is my favorite thing. It’s so much more engaging, efficient, effective” - Molly McGrath

 

Links:

 

Ways to Tune In:

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Properly Preparing Your Guest - Mark Stiles - Creating The Greatest Show - Episode # 003 3 3 Properly Preparing Your Guest - Mark Stiles - Creating The Greatest Show - Episode # 003 full creatingthegreatestshow.podbean.com/d2a0aac7-b022-30d2-a159-af9510fcf693 https://www.creatingthegreatestshow.com/episodes/properly-preparing-your-guest-mark-stiles-creating-the-greatest-show-episode-003 Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law & Securititle and the Host of Elements of Stiles. You’ll hear all about the impact a prep call can have on your podcast, how to ask great questions, and how podcasts can be used for business development for both you and your guest!

 

Takeaways:

  • Using a prep call before recording an episode lets the guest know what to expect. On the prep call, you’re able to give them some ideas to queue up and think about so they are ready when it’s time to record. 
  • Making sure the guest is ready for the podcast is key! The worst thing that can happen in a podcast conversation is for you to stump the guest or ask them a gotcha question. 
  • Your podcast can function as a business development asset for your guests because they can share it with their audience and their audience will get to know, love, and trust them before they ever meet.
  • Your questions should put the guest in the best light possible and direct them to tell their story. You need to help your guest feel comfortable sharing their true selves on the podcast and that comes down to your questions and structure.
  • Having a plan for the podcast makes guests more comfortable, especially when you discuss that plan with them on a prep call prior to the podcast recording.
  • As the host, you should let the guest do the majority of the talking. If you find yourself wanting to interject, ask yourself, “why am I talking?” By focusing on listening, you can better guide the conversation and ask deeper questions. 
  • Asking open-ended questions can lead your guests into sharing a lot. If they are responding with yes or no answers, you’re probably not asking great questions and both the podcast and the connection will suffer.

 

Quote of the Show:

  • “Be yourself. Sell yourself. Don’t be something you think somebody wants you to be because that’s not you” - Mark Stiles

 

Links:

 

Ways to Tune In:

 Creating The Great Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law & Securititle and the Host of Elements of Stiles. You’ll hear all about the impact a prep call can have on your podcast, how to ask great questions, and how podcasts can be used for business development for both you and your guest!

 

Takeaways:

  • Using a prep call before recording an episode lets the guest know what to expect. On the prep call, you’re able to give them some ideas to queue up and think about so they are ready when it’s time to record. 
  • Making sure the guest is ready for the podcast is key! The worst thing that can happen in a podcast conversation is for you to stump the guest or ask them a gotcha question. 
  • Your podcast can function as a business development asset for your guests because they can share it with their audience and their audience will get to know, love, and trust them before they ever meet.
  • Your questions should put the guest in the best light possible and direct them to tell their story. You need to help your guest feel comfortable sharing their true selves on the podcast and that comes down to your questions and structure.
  • Having a plan for the podcast makes guests more comfortable, especially when you discuss that plan with them on a prep call prior to the podcast recording.
  • As the host, you should let the guest do the majority of the talking. If you find yourself wanting to interject, ask yourself, “why am I talking?” By focusing on listening, you can better guide the conversation and ask deeper questions. 
  • Asking open-ended questions can lead your guests into sharing a lot. If they are responding with yes or no answers, you’re probably not asking great questions and both the podcast and the connection will suffer.

 

Quote of the Show:

  • “Be yourself. Sell yourself. Don’t be something you think somebody wants you to be because that’s not you” - Mark Stiles

 

Links:

 

Ways to Tune In:

 Creating The Great Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Tue, 23 Aug 2022 08:00:00 +0000 Ringmaster Ringmaster 3271 Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law & Securititle and the Host of Elements of Stiles. You’ll hear all about the impact a prep call can have on your podcast, how to ask great questions, and how podcasts can be used for business development for both you and your guest!

 

Takeaways:

  • Using a prep call before recording an episode lets the guest know what to expect. On the prep call, you’re able to give them some ideas to queue up and think about so they are ready when it’s time to record. 
  • Making sure the guest is ready for the podcast is key! The worst thing that can happen in a podcast conversation is for you to stump the guest or ask them a gotcha question. 
  • Your podcast can function as a business development asset for your guests because they can share it with their audience and their audience will get to know, love, and trust them before they ever meet.
  • Your questions should put the guest in the best light possible and direct them to tell their story. You need to help your guest feel comfortable sharing their true selves on the podcast and that comes down to your questions and structure.
  • Having a plan for the podcast makes guests more comfortable, especially when you discuss that plan with them on a prep call prior to the podcast recording.
  • As the host, you should let the guest do the majority of the talking. If you find yourself wanting to interject, ask yourself, “why am I talking?” By focusing on listening, you can better guide the conversation and ask deeper questions. 
  • Asking open-ended questions can lead your guests into sharing a lot. If they are responding with yes or no answers, you’re probably not asking great questions and both the podcast and the connection will suffer.

 

Quote of the Show:

  • “Be yourself. Sell yourself. Don’t be something you think somebody wants you to be because that’s not you” - Mark Stiles

 

Links:

 

Ways to Tune In:

 Creating The Great Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Letting Your Inspiration Flow - Dave Will - Creating the Greatest Show - Episode # 002 2 2 Letting Your Inspiration Flow - Dave Will - Creating the Greatest Show - Episode # 002 full creatingthegreatestshow.podbean.com/ca06f1da-f3d3-3615-971d-1c293e920ad1 https://www.creatingthegreatestshow.com/episodes/letting-your-inspiration-flow-dave-will-creating-the-greatest-show-episode-002 Today’s guest is a serial Entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and for 7+ years EO 360 podcast, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Chesire to sit down and talk about how you can let your inspiration shine through in a podcast and be a good listener.

 

Takeaways: 

  • A podcast needs to be formatted like a face-to-face conversation over coffee or drinks. If it’s too highly produced it will lose the human element of the show.
  • When listening to a podcast, you want to feel like you are sitting down with the host and being a part of the conversation.
  • It is important to have people on the podcast that are easily found on Google to do background research so the host knows who they are talking to beforehand.
  • Ask questions you can’t learn on the internet about a guest. Ask about their feelings and childhood experiences, it will help to develop a better relationship.
  • Focus on the character, not the status of the person being interviewed. Oftentimes the character lies under the surface which can make for a great conversation.
  • You want to keep your introduction to the guest short and to the point. That way they can talk about their own accomplishments and awards.
  • It’s okay to not always hit every prepared question and only focus on two or three during the podcast.

 

Quote of the Show:

2:59 “To me a podcast really needs to be conversational, like a radio show. And I think if it's too highly produced or too structured, it loses the human element.”

 

Links:

 

Ways to Tune In:

]]> Today’s guest is a serial Entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and for 7+ years EO 360 podcast, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Chesire to sit down and talk about how you can let your inspiration shine through in a podcast and be a good listener.

 

Takeaways: 

  • A podcast needs to be formatted like a face-to-face conversation over coffee or drinks. If it’s too highly produced it will lose the human element of the show.
  • When listening to a podcast, you want to feel like you are sitting down with the host and being a part of the conversation.
  • It is important to have people on the podcast that are easily found on Google to do background research so the host knows who they are talking to beforehand.
  • Ask questions you can’t learn on the internet about a guest. Ask about their feelings and childhood experiences, it will help to develop a better relationship.
  • Focus on the character, not the status of the person being interviewed. Oftentimes the character lies under the surface which can make for a great conversation.
  • You want to keep your introduction to the guest short and to the point. That way they can talk about their own accomplishments and awards.
  • It’s okay to not always hit every prepared question and only focus on two or three during the podcast.

 

Quote of the Show:

2:59 “To me a podcast really needs to be conversational, like a radio show. And I think if it's too highly produced or too structured, it loses the human element.”

 

Links:

 

Ways to Tune In:

]]> Tue, 09 Aug 2022 11:00:00 +0000 Ringmaster Ringmaster 3803 Today’s guest is a serial Entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and for 7+ years EO 360 podcast, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Chesire to sit down and talk about how you can let your inspiration shine through in a podcast and be a good listener.

 

Takeaways: 

  • A podcast needs to be formatted like a face-to-face conversation over coffee or drinks. If it’s too highly produced it will lose the human element of the show.
  • When listening to a podcast, you want to feel like you are sitting down with the host and being a part of the conversation.
  • It is important to have people on the podcast that are easily found on Google to do background research so the host knows who they are talking to beforehand.
  • Ask questions you can’t learn on the internet about a guest. Ask about their feelings and childhood experiences, it will help to develop a better relationship.
  • Focus on the character, not the status of the person being interviewed. Oftentimes the character lies under the surface which can make for a great conversation.
  • You want to keep your introduction to the guest short and to the point. That way they can talk about their own accomplishments and awards.
  • It’s okay to not always hit every prepared question and only focus on two or three during the podcast.

 

Quote of the Show:

2:59 “To me a podcast really needs to be conversational, like a radio show. And I think if it's too highly produced or too structured, it loses the human element.”

 

Links:

 

Ways to Tune In:

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire Enhance Your Experience - Ethan Beute - Creating the Greatest Show - Episode #001 1 1 Enhance Your Experience - Ethan Beute - Creating the Greatest Show - Episode #001 full creatingthegreatestshow.podbean.com/bcb711b4-9c1a-3119-a9e2-7e3b979cdb66 https://www.creatingthegreatestshow.com/episodes/enhance-your-experience-ethan-beute-creating-the-greatest-show-episode-001 We are pulling back the curtain and shining the light on the behind the scenes of what makes a great podcast. Who else would be better to start off episode one of a new podcast, none other than Ethan Beute, a leader of thought, a multi-time author of Human Centered Communication and Rehumanize your Business, a movement speaker, and Chief Evangelist at BombBomb. Ethan will teach you the ways to create a great customer experience on a podcast and each step he has created that will fully show the true customer experience.

 

Takeaways: 

  • The better experience Ethan could make for the guest the better everything else would go.
  • Blog posts don’t drive a lot of traffic, but they still help enhance the guest and their experience, which there is no bad side to doing blog posts other than light traffic platforms. 
  • Before talking to a guest, doing prep work is very important. This ensures the guest of not being asked the same questions they were asked in different shows and allows for more creativity from the guest and more excitement. The prep also has to go deeper than just looking at their Linkedin profile because it puts the host in a better position to make the guest feel important and amazing.
  • Ethan reads the guests’ books all the way through and has a pen(cil) beside him while reading. By reading the guest’s book in its entirety it allows a deeper understanding to what they’re theories mean and Ethan only chooses people who have interesting theories or ideas which causes an easier read to the book and how Ethan can read a book a weekend.
  • When a book is a tough read it might be because the person isn’t a great writer or they might not have a great editor but that doesn’t mean that there isn’t a great conversation to still be had because it is still the person’s life work.
  • To wrap up the show it is important to prop up their work because it allows listeners who want to learn more where to find that information and it also helps shine light on the guest even more.

 

Quote of the Show:

  • “I feel like I’m in the zone close enough that I’m making specific enough promises for a listener” - Ethan Beute

 

Links:

]]> We are pulling back the curtain and shining the light on the behind the scenes of what makes a great podcast. Who else would be better to start off episode one of a new podcast, none other than Ethan Beute, a leader of thought, a multi-time author of Human Centered Communication and Rehumanize your Business, a movement speaker, and Chief Evangelist at BombBomb. Ethan will teach you the ways to create a great customer experience on a podcast and each step he has created that will fully show the true customer experience.

 

Takeaways: 

  • The better experience Ethan could make for the guest the better everything else would go.
  • Blog posts don’t drive a lot of traffic, but they still help enhance the guest and their experience, which there is no bad side to doing blog posts other than light traffic platforms. 
  • Before talking to a guest, doing prep work is very important. This ensures the guest of not being asked the same questions they were asked in different shows and allows for more creativity from the guest and more excitement. The prep also has to go deeper than just looking at their Linkedin profile because it puts the host in a better position to make the guest feel important and amazing.
  • Ethan reads the guests’ books all the way through and has a pen(cil) beside him while reading. By reading the guest’s book in its entirety it allows a deeper understanding to what they’re theories mean and Ethan only chooses people who have interesting theories or ideas which causes an easier read to the book and how Ethan can read a book a weekend.
  • When a book is a tough read it might be because the person isn’t a great writer or they might not have a great editor but that doesn’t mean that there isn’t a great conversation to still be had because it is still the person’s life work.
  • To wrap up the show it is important to prop up their work because it allows listeners who want to learn more where to find that information and it also helps shine light on the guest even more.

 

Quote of the Show:

  • “I feel like I’m in the zone close enough that I’m making specific enough promises for a listener” - Ethan Beute

 

Links:

]]> Tue, 02 Aug 2022 12:00:00 +0000 Casey Cheshire Casey Cheshire 3461 We are pulling back the curtain and shining the light on the behind the scenes of what makes a great podcast. Who else would be better to start off episode one of a new podcast, none other than Ethan Beute, a leader of thought, a multi-time author of Human Centered Communication and Rehumanize your Business, a movement speaker, and Chief Evangelist at BombBomb. Ethan will teach you the ways to create a great customer experience on a podcast and each step he has created that will fully show the true customer experience.

 

Takeaways: 

  • The better experience Ethan could make for the guest the better everything else would go.
  • Blog posts don’t drive a lot of traffic, but they still help enhance the guest and their experience, which there is no bad side to doing blog posts other than light traffic platforms. 
  • Before talking to a guest, doing prep work is very important. This ensures the guest of not being asked the same questions they were asked in different shows and allows for more creativity from the guest and more excitement. The prep also has to go deeper than just looking at their Linkedin profile because it puts the host in a better position to make the guest feel important and amazing.
  • Ethan reads the guests’ books all the way through and has a pen(cil) beside him while reading. By reading the guest’s book in its entirety it allows a deeper understanding to what they’re theories mean and Ethan only chooses people who have interesting theories or ideas which causes an easier read to the book and how Ethan can read a book a weekend.
  • When a book is a tough read it might be because the person isn’t a great writer or they might not have a great editor but that doesn’t mean that there isn’t a great conversation to still be had because it is still the person’s life work.
  • To wrap up the show it is important to prop up their work because it allows listeners who want to learn more where to find that information and it also helps shine light on the guest even more.

 

Quote of the Show:

  • “I feel like I’m in the zone close enough that I’m making specific enough promises for a listener” - Ethan Beute

 

Links:

]]> podcasting, how to podcast, interview, conversation No Casey Cheshire