Create Your Art

Why You Feel Like a Phony (Even After 33 Years)

Darren Cooper — Wed, 30 Sep 2026 01:00:00 +0000

Chad Temple spent 33 years as a pastor before he stepped out to launch indyNetwork, and the fear that showed up was the same one he felt as a teenager throwing a party nobody came to. In this conversation with Darren, Chad opens up about the voice that told him he was a phony, the "doorway conversations" that happen before anyone commits to showing up, and the fear he says was harder than any business risk: what his adult kids would think when they finally saw him afraid.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ The fear of being exposed as a fraud does not go away with age or experience, it just changes shape.

⚡️People decide whether to commit to something in the doorway, before they ever fully step inside.

⚡️Real leadership is not the absence of fear, it is doing what you said you would do while afraid.

⏰ TIMESTAMPS:

00:01 the voices that show up when you step out.

02:25 the party nobody came to.

04:20 the cost of encouragement versus the cost of doing it.

04:50 the fear of what his kids would see.

08:59 what actually answers the fear.

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH CHAD TEMPLE:

Website: https://www.indynetwork.org/

Facebook: https://www.facebook.com/profile.php?id=100076282504518

Instagram: @_indynetwork_

YouTube: https://www.youtube.com/@UC0MK0GHY_DlzWIEeA9SueVA

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HASHTAGS:

#createyourart #findable #leadership #fatherhood #ministryleadership

You Can't Fake Thirty Years of Faithfulness

Darren Cooper — Tue, 22 Sep 2026 10:15:06 +0000

Chad Temple spent thirty years walking the same routes, knocking on the same doors, showing up for the same families, long after most people would have quit or moved on. In this segment, he tells Darren the stories that explain why. A pay phone in the Bronx. A neighborhood that stayed loyal after a full year of silence. A route captain who drove straight into a crime scene asking "is it one of my kids." A blizzard that didn't stop a promised Snickers bar from getting delivered by hand. This is a conversation about what it actually costs to become the kind of person or organization a community can count on without asking twice.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ Consistency, not charisma, is what makes you unforgettable to the people you serve

⚡️ Trust survives a gap in contact when it was built on years of showing up before that

⚡️ The decision to follow through has to be made before the hard moment arrives, not during it

⏰ TIMESTAMPS:

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH CHAD TEMPLE:

Website: https://www.indynetwork.org/

Facebook: https://www.facebook.com/profile.php?id=100076282504518

Instagram: @_indynetwork_

YouTube: https://www.youtube.com/@UC0MK0GHY_DlzWIEeA9SueVA

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HASHTAGS:

#createyourart #faithfulness #consistency #communityimpact #showupanyway

What Thirty Three Years of Consistency Taught the Founder of iNDY Network | Create Your Art Ep. 028

Darren Cooper — Mon, 14 Sep 2026 13:00:00 +0000

Most people building something new are chasing the moment it finally looks impressive. Chad Temple, founder of iNDY Network and Darren's father in law, spent thirty three years knocking on doors in Indianapolis neighborhoods before any of it looked impressive at all. In this episode, Chad and Darren talk about the leap from three decades at one church to founding a network that strengthens, connects, and unleashes twenty one partner ministries across the city, the fear that never fully goes away no matter how long you've been doing the work, and why the big splash was never actually the point.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ Consistency compounds. The families who trusted Chad's team did so because they showed up on the same day, at the same time, for years, not because of a single big moment.

⚡️ The fear of being seen as a fraud does not disappear with experience. It just becomes something you have learned to work alongside.

⚡️ Effort matters, but it is not the whole story. Chad's "stirring the water" analogy reframes how much credit any of us should take for what we build.

⏰ TIMESTAMPS:

00:00 - Introduction and meeting Chad Temple

01:21 - Thirty three years running outreach in Indianapolis

04:15 - The thread of consistency over time

17:50 - Why the big splash was never the point

22:02 - The leap from the church into iNDY Network

35:29 - The fear of being seen as a fraud

48:21 - Stirring the water: a different take on effort and trust

52:00 - Strengthen, connect, unleash in practice

01:05:03 - Encouragement for anyone standing at the edge

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH CHAD TEMPLE:

Website: https://www.indynetwork.org/

Facebook: https://www.facebook.com/profile.php?id=100076282504518

Instagram: @_indynetwork_

YouTube: https://www.youtube.com/ ⁨@iNDYNetwork⁩

If this episode helped you, please:

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HASHTAGS:

#createyourart #indynetwork #indianapolis #ministryleadership #consistency #entrepreneurship

What Happens When You Stop Waiting for the Map

Darren Cooper — Tue, 08 Sep 2026 12:50:00 +0000

Erik Cooper started college as a music major, graduated with an accounting degree, spent two or three years at a CPA firm, and then landed in full time ministry completely by accident. Twelve years later, a phone call brought him back to the family business he now leads. He never saw any of it coming, and that turns out to be the point. Darren sits down with his brother Erik, president of The Stone Table, to talk about open doors, gray hair, royalty checks that barely cover Chili's, and why not being able to see the whole plan might be the most useful thing that ever happens to you.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ Conviction rarely arrives before the decision. Erik had no early whisper about ministry. He had a plan that specifically excluded it.

⚡️ Nothing in your background is wasted and nothing in it is sufficient. The music and the accounting both mattered, and neither looked like preparation at the time.

⚡️ Internal restlessness came first, external confirmation came second. He was already paying attention before there was anything to confirm.

⚡️ Whatever forces you to trust more is working for you, not against you.

⚡️ You only see the shape of it in arrears. Obedience for the next step is the entire assignment.

⏰ TIMESTAMPS:

00:00 The plan that did not include ministry

00:52 A recovering accountant with an accounting degree

01:50 The call back to the family business

03:14 What about Erik

03:41 The family pattern of walking through open doors

04:11 Why you do not get to see the whole picture

05:37 What twelve years in ministry actually meant

06:03 The music major who graduated in accounting

07:25 Writing songs before writing songs was cool

07:50 The forty seven cent royalty check

08:17 When God winks at you

09:08 Seeing faithfulness in arrears

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

The Stone Table: https://www.thestonetable.org

CRF: https://crf.net

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HASHTAGS:

#createyourart #faithandwork #businessasmission #nextstep #calling #entrepreneurship #thestonetable #findable

Why Your Monday Matters as Much as Your Sunday | Create Your Art Ep. 027

Darren Cooper — Tue, 01 Sep 2026 10:03:00 +0000

Erik Cooper spent twelve years in full-time ministry, then walked back into the business world and could not answer one question. Why does God care at all about renting apartments? The search for that answer led him to a room in Seymour, Indiana, where six grown men wept at the front after he shared some notes he describes as terrible. It also led to The Stone Table, a giving organization that has channeled millions into global missions over the last decade.

Erik is president of The Stone Table and serves in executive leadership at Community Reinvestment Foundation, the nonprofit affordable housing company his father Dave Cooper co-founded in 1992. He is also Darren's older brother, which makes this the second half of a family story that started last week.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ You never feel ready, and readiness was never the qualification for the next step

⚡️ Insecurity in a leader is not a private problem, it costs the people around you

⚡️ The message you assume everyone already knows is usually the one nobody has said out loud

⚡️ You cannot replicate what someone built, but you can replicate why they built it

⚡️ Culture takes three to five years to shift, and moving faster can break what you inherited

⏰ TIMESTAMPS:

00:00 Cold open

00:52 Welcome to Create Your Art

01:47 Comparing notes with Dad's episode

02:45 What pulled him out of twelve years in ministry

04:05 A recovering accountant with a degree in it

05:28 The conversations that started before anyone said them out loud

06:57 Walking through the next open door

08:24 What a decade in music ministry actually meant

10:18 Writing songs before every church wrote songs

12:35 Why you only see it in arrears

13:31 The day he walked in as the dumbest guy in the room

15:58 Dealing with your fears before they hurt someone else

16:50 Why are we really in this business

18:08 Was affordable housing the point or the opportunity

20:01 Selling the portfolio and the next pivot

20:45 Sponsor break

21:15 The art of creating a new reality

22:18 Different artistic skills for different seasons

24:13 None of us reflect the fullness of our creator alone

26:23 The artist in us is an insecure little child

27:48 How CRF actually works in thirty seconds

29:12 Pastor Tom Paino and a second mantle

31:49 You do not step in because you are worthy

33:18 Why they named it The Stone Table

36:37 Channeling is the big word there

37:36 Why does God care about renting apartments

38:29 The books that started to answer it

39:26 Six men weeping at the front of the room

40:23 Fifty years in business and nobody told him

41:12 A different seat, the same calling

44:00 Honoring what came before without going stale

46:15 Three to five years to shift a culture

48:09 Be humble, be patient, be courageous

52:23 Your first domino

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

The Stone Table: https://www.thestonetable.org

CRF: https://crf.net

If this episode helped you, please:

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HASHTAGS:

#createyourart #faithandwork #businessasmission #marketplaceministry #leadership #succession #callingandwork #entrepreneurship #thestonetable #podcast

Why 48 Is The Perfect Age to Start Something New

Darren Cooper — Tue, 25 Aug 2026 08:45:00 +0000

At 48 years old, Dave Cooper started the work that would define the next 30 plus years of his life. Before that, he taught ninth grade business math for exactly one year, audited hospitals for a health insurance company in Philadelphia, and became a CPA only because a job required it. He never planned any of it. He kept walking through the next open door and letting the room tell him the truth. Darren Cooper sits down with his dad to trace the 25 unremarkable years that made the remarkable ones possible, and to answer the question a lot of people quietly ask themselves. Is it too late for me?

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ Starting at 48 is not a late start, it is an accumulated one

⚡️ You cannot think your way to clarity, you have to walk into the room and let it answer

⚡️ Quitting a job in twelve months is not failure, it is being willing to be corrected by reality

⚡️ The season where nobody is watching is usually the season doing the most work

⚡️ Availability opens more doors than qualification does

⏰ TIMESTAMPS:

00:00 - Some people are washed up at

26 00:45 - Graduating in 1968 and the year of teaching ninth graders

02:00 - The Medicare audit job and the move to Philadelphia

03:25 - A homecoming, a joke, and a phone call from Indianapolis

04:44 - The ketchup factory lesson

05:35 - Becoming a CPA at night while working full days

07:03 - An empty office, a dark winter, and what have I done

08:28 - What kept him from retreating

09:17 - That must be where your son gets it

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

If this episode helped you, please:

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HASHTAGS:

#createyourart #firstdomino #bryanneale #podcasting #getunstuck #entrepreneurship #creativeentrepreneur

Why It Is Never Too Late to Start Something That Matters | Create Your Art Ep. 026

Darren Cooper — Tue, 18 Aug 2026 10:17:00 +0000

At forty-eight, Dave Cooper had a resume full of half-finished chapters and no master plan. A ninth grade teacher who quit after a year, a ketchup factory shift he never forgot, a CPA firm he walked away from over lunch. Then one dinner conversation became Community Reinvestment Foundation, a nonprofit real estate engine that now sits on more than a hundred million dollars and funnels millions into missions work around the world. Darren sits down with his dad to trace a life built one open door at a time, and the quiet conviction that turned the next logical step into a legacy.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ The failure is almost never in the process. It is the failure to start.

⚡️ Going broke is a math problem, not a verdict on who you are.

⚡️ You climb out of a hole one step at a time. The trampoline never works.

⚡️ The first domino is smaller than you think (a registration page, a seventy-five dollar LLC, a phone call).

⚡️ You will never feel ready, so that cannot be the requirement.

⚡️ Discipline creates freedom, even for a visionary.

⏰ TIMESTAMPS:

00:00 - The lunch where he quit

00:48 - Welcome to Create Your Art

01:46 - Thirty years, millions given, one conversation

09:27 - Starting at forty-eight and why it is never too late

10:55 - The ninth grade classroom he left after a year

13:48 - A joke at homecoming becomes a job in Indy

19:48 - Quitting over lunch and calling home

23:08 - Building a nursing home company from the next step

28:52 - A quick word from 1898 Creative

30:00 - Setbacks, a lost deal, and a plane crash

44:56 - How he pushed through discouragement

50:09 - Why he built it to give it all away

54:46 - The closing charge for anyone sitting on an idea

CONNECT WITH DARREN:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

ABOUT CREATE YOUR ART:

This podcast exists to help mission-driven entrepreneurs and service providers find their voice and create the impact they're meant to make in the world. Hosted by Darren Cooper, founder of 1898 Creative.

If this episode helped you, please:

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

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Ready to start your podcast? Book a call at https://1898creative.com

HASHTAGS:

#createyourart #entrepreneurship #legacy #faithandwork #missions #startnow #buildsomething

The One Small Action That Changes Everything

Darren Cooper — Tue, 11 Aug 2026 12:36:00 +0000

Most people never fail at the plan. They fail at the start. In this conversation, Super Bowl official and sales coach Bryan Neale breaks down the idea he has taught from stages for years: the first domino. It is the smallest possible action that turns a stuck idea into a moving one, and it is almost never the thing you think it is. From registering for a marathon to buying a podcast kit to his own decades long climb to the NFL, Bryan shows why waiting to feel ready is just a polite way of never beginning.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ The failure is rarely in the process. It is in the failure to start.

⚡️ The first domino is the first action, and it is usually the smallest one. ⚡️ Planning the whole path scares people out of ever beginning.

⚡️ You will never feel ready, so readiness cannot be the requirement.

⚡️ Small, steady movement beats one massive push every time.

⏰ TIMESTAMPS:

00:00 - Little action beats massive action

00:52 - Climbing out of bankruptcy one small step at a time

01:10 - The first domino principle explained

01:40 - Why register is the real first domino for a marathon

02:34 - The seventy five dollar first domino for starting a podcast

03:52 - What the road to the NFL taught Bryan about starting

06:02 - The flying lessons demo and why you will never be ready

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

🎙️ CONNECT WITH BRYAN NEALE:

Website: https://www.bryanneale.com

Blind Zebra: https://blind-zebra.com

The Advanced Selling Podcast

If this episode helped you, please:

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HASHTAGS:

#createyourart #firstdomino #bryanneale #podcasting #getunstuck #entrepreneurship #creativeentrepreneur

The Failure Isn't in the Process, It's in Not Starting | Create Your Art Ep. 025

Darren Cooper — Tue, 04 Aug 2026 13:00:00 +0000

Most people think the reason they haven't started the business, the podcast, or the book is that they aren't ready yet. Bryan Neale, founder of Blind Zebra and a Super Bowl NFL referee, went bankrupt before he built any of it, and he is convinced readiness was never the requirement. In this conversation, Bryan and Darren dig into the reframe that pulled Bryan out of shame, why the first domino is never the one you expect, and how a lifelong visionary discovered that discipline is what creates freedom. If you have been almost starting something for years, this one is for you.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ The failure is almost never in the process. It is the failure to start.

⚡️ Going broke is a math problem, not a verdict on who you are.

⚡️ You climb out of a hole one step at a time. The trampoline never works.

⚡️ The first domino is smaller than you think (a registration page, a seventy-five dollar LLC, a phone call).

⚡️ You will never feel ready, so that cannot be the requirement.

⚡️ Discipline creates freedom, even for a visionary.

⏰ TIMESTAMPS:

00:00 Cold open

00:41 Welcome to Create Your Art

02:06 Standing at the center of a Super Bowl

02:30 Why the pressure is in the buildup, not the game

04:40 Reps, the ten thousand hour rule, and an empty stadium at 6am

09:00 Before Blind Zebra, there was bankruptcy

15:42 You are not a bad person, you just cannot add

20:00 The first domino is never what you think

25:52 A word from 1898 Creative

27:50 The birth of Blind Zebra

33:10 Building an operating system, and discipline creates freedom

45:27 Detach and play the next play, and the 24 hour rule

50:52 What he would tell you, and the war of art

53:36 Why you have to use video, and closing

CONNECT WITH Bryan Neale:

Bryan Neale and Blind Zebra: https://blind-zebra.com

Bryan's podcast: The Advanced Selling Podcast

ABOUT CREATE YOUR ART:

If this episode helped you, please:⬇️ Drop your "art" in the comments — what's the thing you're here to create?✅ Subscribe for weekly conversations with industry artists📲 Share with a fellow creator who needs to hear this

Ready to start your podcast? Book a call at https://1898creative.com

HASHTAGS:

#createyourart #firstdomino #BlindZebra #podcastforcreators #juststart #entrepreneurship #foundstory #salesleadership #courage #contentcreation

Why I Stopped Asking Permission to Be an Artist

Darren Cooper — Tue, 28 Jul 2026 12:21:00 +0000

Most of us are waiting for someone with authority to tell us our work counts. PJ Towle waited too, until a college professor stood him up in front of a color theory class and made him defend why his work was even art. In this segment, PJ tells Darren about growing up the artist kid in a black and white house, the moment that rejection nearly killed the thing he loved, and how it turned into the freedom to create on his own terms. It is a story about who actually gets the final say on whether you are an artist. Spoiler, it is not the person grading you.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ Nobody outside of you gets the final say on whether your work is art

⚡️ Rejection can be a fork in the road, not a verdict

⚡️ Creative energy does not disappear when one door closes, it redirects

⚡️ The people who need your work are rarely the ones grading it

TIMESTAMPS:

00:00 — The artist kid in a black and white house

01:50 — Trombone, bass, and learning to create in front of people

02:50 — A call to ministry at sixteen

03:20 — Declaring an art major as the hedge

04:30 — When the department turned on him

05:30 — Made to stand up and defend why it was art

07:15 — The freeing moment hidden in the rejection

08:30 — Creativity redirected into music

09:30 — Graduating early and what came next

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH PJ TOWLE:

Website: https://www.fortythreecreative.com/

LinkedIn: https://www.linkedin.com/in/pjtowle

If this episode helped you, please:

👍🏻 Give it a thumbs up

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

📲 Share with a fellow creator who needs to hear this

HASHTAGS:

#createyourart #findyourvoice #artistmindset #creativeentrepreneur #personalbranding #podcast

Why I Stopped Trying to Be a One Man Band with PJ Towle | Create Your Art Ep. 024

Darren Cooper — Tue, 21 Jul 2026 13:00:00 +0000

Most creatives believe the lie that they have to build it all themselves. PJ Towle spent close to twenty years pouring his creativity into the church, lost his love of art to a college professor who told him what did and did not count, and walked away from a secure job with two kids at home and no plan beyond a single prayer. What he found on the other side was not a bigger hustle. It was a band. In this conversation, PJ and Darren get into why creative collaboration is the most overlooked commodity in business right now, how to trade a scarcity mindset for an abundance one, and what actually carries you through fear.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ Being told what your art should be can shut a door in you for years, and reopening it is a choice

⚡️ Leaving was not quitting a job, it was stepping into the next adventure

⚡️ You help people amplify their story, you are the producer, not the artist

⚡️ Creative collaboration is the biggest missing commodity in creative businesses right now

⚡️ The antidote to fear is movement, and not being alone

TIMESTAMPS:

00:00 — Cold open

00:46 — Welcome and introducing PJ

02:50 — Twenty years of creative work inside the church

06:18 — Declaring an art major and the professor who killed it

09:33 — Walking away from art and pouring it into music

14:47 — Taking the worship job and building creative teams

17:32 — Art has a purpose beyond being creative

25:03 — The start of forty:three (and the PM Design origin story)

29:45 — Renaming to forty:three creative and a new song from Psalm

40 31:— 40 Leaving the church and a full client book in a weekend

33:13 — Scared out of my mind, the crossroads

35:31 — The dinner with the in-laws

36:28 — A word from 1898 Creative

37:24 — Leaving a job or choosing an adventure

42:00 — The amplify epiphany

44:52 — Why I stopped trying to be a one man band

49:43 — Collaboration as a core value

54:03 — Scarcity versus abundance for creatives

01:02:38 — Advice for the person wrestling with the leap

01:06:33 — Movement and not being alone

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH PJ TOWLE:

Website: https://www.fortythreecreative.com/

LinkedIn: https://www.linkedin.com/in/pjtowle

If this episode helped you, please:

👍🏻 Give it a thumbs up

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

📲 Share with a fellow creator who needs to hear this

HASHTAGS:

#createyourart #creativecollaboration #podcast #1898creative #creativeentrepreneur

Why Charging for Work You Love Feels So Terrifying

Darren Cooper — Tue, 14 Jul 2026 13:00:00 +0000

Most experts assume the hardest part of building a platform is the skill. It is not. It is the moment you decide to charge for the work closest to your heart. Christine Hakkola built a multi six figure coaching company, sold it, and built again, and she still says charging for the first time was shocking, terrifying, and overwhelming. In this conversation she breaks down the idea of the responsible risk, the small, survivable step that carries you from invisible to found, and why your passion is the very thing that makes putting a price on your work feel dangerous.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ The fear of being seen does not vanish when you succeed, it just gets easier to recognize as a liar

⚡️ Charging for the work closest to your heart is uniquely vulnerable because failing feels like failing at the thing you love most

⚡️ A responsible risk is small enough to survive being wrong and real enough that being right counts

⚡️ Big businesses are built from a series of responsible risks, not one giant leap

⚡️ Hearing your struggle named by a peer can be more powerful than hearing it from an expert

TIMESTAMPS:

00:00 — The fear that never goes away

01:00 — Why peers change everything

01:49 — Starting to charge for the first time

02:43 — Shocking, terrifying, overwhelming

03:12 — The 250 dollar Facebook post

04:38 — The light bulb moment, and the fear that followed

05:35 — Why charging for what you love is so vulnerable

07:28 — Taking a responsible risk

08:54 — Building and selling a business, one risk at a time

09:23 — Hitting the first domino

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH CHRISTINE HAKKOLAH:

Website: hakkolahorizons.com

LinkedIn: https://www.linkedin.com/in/christine-hakkola

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HASHTAGS:

#createyourart #responsiblerisk #coachingbusiness #imposter #findable #thoughtleadership #expertvisibility

The Lie That Keeps Skilled Experts Invisible with Christine Hakkola | Create Your Art Ep. 023

Darren Cooper — Tue, 07 Jul 2026 13:00:00 +0000

Most skilled experts believe the same quiet lie: that one more credential, one more certification, one more course will finally make them feel ready to charge, to be visible, to put themselves out there. In this episode, Darren sits down with Christine Hakkola, who built a six-figure therapy practice and then a coaching company that served more than 6,000 practitioners, to take that lie apart. You will hear the Facebook post that terrified her, the $250 offer that filled in 24 hours, why she threw out the phrase "charge what you're worth," and the reframe that protects service providers from burnout.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ Confidence is built by having the courage to act, not by collecting credentials first

⚡️ The credential loop is a mask for the fear of being visible

⚡️ Stop asking "what am I worth" and start asking "what price makes this sustainable"

⚡️ Reverse-engineer your price from the life you need to fund, then design the offer around it ⚡️ The strategy that will grow your business probably already exists inside it: identify, systematize, amplify

⚡️ Most successful businesses feel boring to run, and boring is what builds profit

TIMESTAMPS:

00:00 — Cold open

00:42 — Welcome and Christine's story

02:49 — Who Hakkola Horizons serves and why

04:39 — The mindset blocks that keep founders small

06:24 — Falling into business without realizing it

11:11 — The curse of knowledge and the credential trap

14:45 — Confidence comes from courage, not credentials

20:28 — The Facebook post that terrified her

23:25 — Why charging for what you love is so vulnerable

25:08 — Responsible risk and the power of baby steps

28:54 — Why "charge what you're worth" is the wrong question

35:55 — The three stages where founders burn out

40:23 — The strategy already inside your business

45:12 — Encouragement for anyone on the brink

48:33 — Where to find Christine

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH CHRISTINE HAKKOLAH:

Website: hakkolahorizons.com

LinkedIn: https://www.linkedin.com/in/christine-hakkola

If this episode helped you, please:

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

📲 Share with a fellow creator who needs to hear this

HASHTAGS:

#createyourart #businesscoaching #impostersyndrome #servicebusiness #pricingstrategy #womenfounders #entrepreneurship

Why the Strongest People Run Toward the Storm

Darren Cooper — Tue, 30 Jun 2026 13:00:00 +0000

This week was heavy, and Dustin Pead met it with one of the most grounded pictures of courage I have heard in a long time. We get into the difference between the fear that runs your life and the fear you actually respect, why you should plant something even when you do not know what will grow, and the image that stuck with me most, the buffalo that runs straight into the storm because the fastest way out is through. If you are in a hard season and tempted to shrink back, this one is for you.

FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ There is a fear that breaks you and a fear you respect. Learn to dance with the second one.

⚡️ When you are in a new field and do not know what to plant, plant anyway. You learn from what grows.

⚡️ Quitting is the only guaranteed outcome. Going through the storm is the only path that leaves room for a different one.

⚡️ The pull you feel to create is not an accident. It is how you were wired.

TIMESTAMPS:

0:00 — The fear that runs you vs the fear you respect

1:25 — Work hard and trust God

2:00 — When you do not know what to plant, plant anyway

3:23 — The only way through the valley is to keep walking

5:17 — Why the buffalo runs at the storm

6:45 — The guaranteed outcome of quitting

7:38 — You were wired to create, so go down swinging

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

If this story moved you, please:

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HASHTAGS:

#createyourart #1898creative #networking #careerpivot #smallbusiness #entrepreneurship

Why Your Contacts List Is Worth More Than You Think

Darren Cooper — Tue, 23 Jun 2026 13:00:00 +0000

Twenty years of creative ministry ended for Dustin Pead on a single Friday. By Monday, the reality of a wife, kids, and a mortgage was staring him down. In this segment, Dustin walks Darren through how he rebuilt his livelihood from nothing, using the one asset he already had and had never thought to count: his contacts list. It is a story about the difference between simple and easy, the network you build without trying, and what it actually takes to start asking.

FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ The move that saves you is rarely a new tactic. It is usually the relationships you already have. Your network is an asset you build slowly, long before the day you need it.

⚡️ Reaching out is simple but not easy, because it means admitting you need something.

⚡️ Working your contacts list on purpose, a few times a year, compounds over time.

TIMESTAMPS:

0:00 — Twenty years ended on a Friday

0:30 — The two questions that started everything

1:00 — The phone call that opened the first door

1:48 — Simple, but not easy

2:37 — Where the instinct to connect came from

4:01 — The friend who coached him free for a year

5:00 — Building a creatives meetup from a contacts list

5:58 — How to work the list with intention

7:26 — The scariest part, fear of losing the house

8:25 — The day job search and the nonprofit bridge

9:17 — The friend who covered the mortgage

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

If this story moved you, please:

👍 Give it a thumbs up

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📲 Send it to one person who needs to hear it

HASHTAGS:

#createyourart #1898creative #networking #careerpivot #smallbusiness #entrepreneurship

What 20 Years in Ministry Taught Him About Starting Over with Dustin Pead | Create Your Art Ep. 022

Darren Cooper — Tue, 16 Jun 2026 13:00:00 +0000

Dustin Pead spent twenty years in creative ministry before that chapter ended in a way he never chose. With a wife, kids, a mortgage, and no plan, he rebuilt his career one phone contact at a time. He shares the question that became his catalyst, why he runs toward fear instead of away from it, and the purpose statement that keeps him steady on the hard days. This is a story about starting over with nothing but the one thing you are already good at.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️Start with what you are already good at, not what you wish you were good at

⚡️Your existing contacts are the cheapest and warmest place to begin again

⚡️The fastest way out of a storm is straight through it

⚡️Separate the calling, which is settled, from the capability, which you rebuild daily

⚡️Systems, not last minute hustle, are what make excellence repeatable

TIMESTAMPS:

00:00 — The night he thought he would lose the house

00:39 — Welcome to Create Your Art

01:30 — Putting the co-host in the guest seat

02:24 — Twenty years in creative ministry

06:35 — The slow build of discontentment

09:50 — Pushed out of the boat

12:34 — The Rolodex that restarted everything

19:41 — What he was really afraid of

22:17 — A word from 1898 Creative

23:00 — Learning to dance with fear

27:38 — The buffalo and the storm

29:21 — Did he ever regret it

35:00 — What he does on the days he doubts himself

37:45 — Chief Creative Partners and the power of systems

44:15 — Different impact, not lesser impact

45:50 — His purpose statement

46:30 — Where to find Dustin

48:34 — Create your art

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

If this episode helped you, please:

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

📲 Share with a fellow creator who needs to hear this

HASHTAGS:

#createyourart #entrepreneurship #faithandwork #creativebusiness #startingover

The Clock Hidden In The Logo For Sixteen Years

Darren Cooper — Tue, 09 Jun 2026 11:45:00 +0000

Sean Kirby grew up with a clock in his family firm's logo and never knew why. When he finally asked his dad, the answer reframed his entire approach to wealth: time is the only asset you can't buy more of. In this conversation, Darren Cooper and Sean unpack how one buried idea changed the questions he asks clients, why he's trying to hand a seven-day-a-week business owner his life back, and what it actually means to be an artist even in the financial field.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ Your most valuable idea is usually hidden in plain sight, unspoken because it feels obvious to you

⚡️ Where do you want to be" beats "how do I save on taxes" every time

⚡️ Real wealth gets measured in time and presence, not only in dollars

⚡️ The first hundred thousand (and the first deposits of any kind) are always the hardest

⚡️Imposter syndrome usually signals you're moving in the right direction, not the wrong one

TIMESTAMPS:

00:00 — The clock hiding in the logo

01:00 — Time is the only asset you can't buy more of

02:00 — Becoming a guide, not just an advisor

03:10 — Reframing money around the next twenty years

03:50 — The client who does everything himself

06:10 — Bigger than saving dollars

06:40 — Are financial advisors artists

07:10 — Imposter syndrome and the game of doubles

08:10 — It's not about me

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

CONNECT WITH SEAN:

👉🏻 Email: sean@performancegroupindiana.com

👉🏻 Website: https://performance.financial/

👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN

If this episode helped you, please:

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

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HASHTAGS:

#createyourart #financialadvisor #timefreedom #thoughtleadership #podcast #wealthbuilding

The Only Asset You Can't Buy Back with Sean Kirby | Create Your Art Ep. 021

Darren Cooper — Tue, 02 Jun 2026 13:00:00 +0000

He spent his twenties chasing a million dollars by thirty. He got four kids instead. In this conversation, financial advisor Sean Kirby breaks down why time, not money, is the only asset you cannot buy more of. He walks through the exact goal sheet he uses with clients to stop lifestyle creep, build a real scoreboard, and decide on purpose where your life is actually going. If you have ever hit a number and felt nothing, this one is for you.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️Time is the only asset you cannot buy more of, and most people never act like it

⚡️Run a yearly self assessment wheel before you ever touch a budget

⚡️Your net worth statement is a scoreboard, and most people are losing without knowing it

⚡️Give every dollar a job before lifestyle inflation gives it one

⚡️You can automate money, but the daily deposit into health, faith, and family is on you

TIMESTAMPS:

00:00 — The millionaire goal that changed

00:31 — Why "invest your time wisely" became the mantra

05:45 — The clock in the logo, and the question nobody asked

14:16 — Three practical first steps, starting with a budget

16:36 — The fishbowl problem and lifestyle inflation

21:53 — A word from 1898 Creative

22:18 — The goal sheet, step by step

23:42 — The self assessment wheel

25:32 — How to do a net worth statement

27:41 — The richest guy at the airport

29:38 — Your wins are not worth what they cost

34:48 — Why "peace" is now the goal at the top of the list

41:21 — The two year gap and the imposter syndrome

47:23 — It is not about the 99, it is about the one

52:27 — Three things to remember

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

CONNECT WITH SEAN KIRBY:

Website: https://performance.financial/

If this episode helped you, please:

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⬇️ Drop your "art" in the comments — what's the thing you're here to create?

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HASHTAGS:

#createyourart #investyourtimewisely #financialfreedom #goalsetting #netbeforegross #podcast #thoughtleadership

The One Line in a Contract That Cost Him Everything

Darren Cooper — Tue, 26 May 2026 13:00:00 +0000

Most high-achieving men are carrying something nobody around them knows about. The failed exit. The marriage on fire. The financial hit. The faith that has gone quiet. In this video of The Create Your Art Podcast, Matt opens up about the 2018 exit that wiped him out, the one line in the contract that his lawyer missed, and the part of the story he is most ashamed of, that he did not tell a single person what really happened. Darren and Matt unpack why high achievers refuse to ask for help, why traditional manhood got buried under the toxic masculinity conversation, and the one move that actually changed everything. If you are a high achiever carrying something right now, this conversation is for you.FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/auditKEY TAKEAWAYS:⚡️ One line in an exit contract can cost you two years of profit. Take a multiple, never take a percentage of profit. ⚡️ Every high-achieving man you know is carrying something. The question is whether he has anyone to tell. ⚡️ The instinct that built you (handle it, do not flinch) is the same instinct that traps you when you finally need help.⚡️ Looking strong and being strong are not the same thing. One of them costs you the next decade.⚡️The growth only starts on the other side of saying the actual words out loud to one real person.TIMESTAMPS:0:00 — The moment that broke everything 0:30 — The one line in the contract 2:25 — Why he hid the truth from his closest mentor 4:20 — Darren on rebuilding after the collapse 5:45 — Why high achievers cannot ask for help 8:30 — The growth that only comes from reaching across the tableCONNECT WITH US:👉🏻 Website: https://1898creative.com👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:⬇️ Drop your "art" in the comments — what's the thing you're here to create?✅ Subscribe for weekly conversations with industry artists📲 Share with a fellow creator who needs to hear thisHASHTAGS:#createyourart #highachievers #vulnerability #entrepreneurship #mensmentalhealth #businesspodcast #leadership #mentorship #lighthousebrotherhood #businessfailure

The Cost of Pretending You Have It Together with Matt Balducci | Create Your Art Episode 020

Darren Cooper — Tue, 19 May 2026 18:00:00 +0000

Most high-achieving men have an operating system for their business and no system at all for their family. Matt Balducci built two multi-million-dollar companies, lost a major exit in 2018 because of one line in a contract, and almost lost his marriage along the way. He's now launching the Lighthouse Brotherhood for high-achieving men who are crushing it at work and quietly falling apart at home.

In this conversation, Darren Cooper and Matt break down the silence that costs successful men their families, the quarterly family meeting that saved Matt's marriage, the daddy-daughter date when his seven-year-old picked out her own dress, and the one fear Matt says drives everything he does as a father. If you've been carrying it alone, this is the episode for you.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ The silence high-achievers carry costs them their marriages before it costs them anything else

⚡️ You can wing your business and survive. You cannot wing your family and survive.

⚡️ A quarterly one-hour family meeting can change a marriage faster than any retreat

⚡️ Thirty minutes a night with your phone in a different room beats two hours with it nearby

⚡️ The ROI of intentional time at home is not subtracted from your business, it's invested in it

TIMESTAMPS:

00:00 — Cold open

00:29 — What is the Lighthouse Brotherhood

05:32 — The 2018 exit that cost him everything

08:23 — Why he didn't tell anyone the business failed

11:48 — The men's group every high-achiever needs

15:08 — Practical step one if you're struggling right now

18:50 — We wing our marriages, we wing being a father

22:42 — 1898 Creative break

23:33 — Why no one builds an operating system for their family

25:23 — The thirty-minute phone rule

28:21 — The one fear Matt carries as a dad

29:24 — The quarterly family meeting that changed his marriage

31:33 — The ROI of joy

36:32 — The daddy-daughter date and the dress

41:20 — How his dad broke the generational curse

43:34 — The vision of being eighty years old at a table with your brothers

47:43 — Where to find the Lighthouse Brotherhood

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

CONNECT WITH MATT BULDUCCI:

Lighthouse Brotherhood: https://lighthousebh.co

YouTube: https: @lighthousebhco

If this episode helped you, please:

⬇️ Drop in the comments, what's the thing you're here to create?

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HASHTAGS:

#createyourart #mensbrotherhood #highachiever #fatherhood #leadership #christianentrepreneur #mensgroup #familyfirst #1898creative #thoughtleadership

Why My Eighth Grade Biology Teacher Was an Artist

Darren Cooper — Wed, 13 May 2026 01:00:00 +0000

There's one quiet test that determines whether you're creating art in your work or just collecting paychecks: if you stopped tomorrow, would anyone be different because you were there? In this video from Episode 19 of the Create Your Art Podcast, Darren Cooper tells the story of Mrs. T, the eighth-grade biology teacher who accidentally taught him everything he knows about mastery. As well as his CPA dad, who was secretly one of the most important artists he's ever known. Co-host Dustin Pead chimes in with his own Mr. Cummings story.

This is the heartbeat behind why the show is now called Create Your Art. If you've ever felt like the word "artist" wasn't for you, this is the segment to start with.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ The art is always the part of you that wasn't required by the job description

⚡️ Anyone can transmit information, artists transmit conviction

⚡️ A CPA who treats accounting as a craft creates more art than ten "creatives" who clock in

⚡️ You don't need a different job — you need to stop showing up to this one as a clock-puncher

TIMESTAMPS:

00:00 — The heart behind the Create Your Art mission

00:57 — Mrs. T and the leaf moment

02:22 — Why Mrs. T was an artist with biology as her medium

02:25 — The CPA dad story

03:21 — How "boring" work funded a business and missions

03:52 — Dustin's Mr. Cummings story

05:41 — You as the listener — what's *your* art?

06:08 — Welcome to the Create Your Art Podcast

07:06 — Get off the sidelines and into the game

08:32 — The clock-puncher counterfactual

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

If this episode helped you, please:

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

📲 Share with a fellow creator who needs to hear this

HASHTAGS:

#createyourart #mastery #personalbrand #leadership #craft #coachesandconsultants #creativebusiness #1898creative #findyourart #creatorjourney #creatorjourney #contentcreation

I Was Faking It and You Probably Are Too | Create Your Art Episode 019

Darren Cooper — Tue, 05 May 2026 14:14:10 +0000

After 18 episodes of trying to be the "guru," Darren had a confession to make: he'd been faking it. In this turning-point episode, Darren and Dustin Pead break down why mimicking influencers will quietly kill your content, why clarity only comes through the work (not before it), and why every single person (even your eighth-grade biology teacher and your CPA) is an artist, whether they know it or not. This is the episode where Coaching with Content officially becomes the Create Your Art Podcast, and the heartbeat behind why.

If you've ever felt stuck because you're not yet "clear enough" to start, this one's for you.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ Mimicking influencers is the fastest way to kill your authentic voice

⚡️ Clarity doesn't come before the work it comes through the work

⚡️ Your eighth-grade biology teacher and your accountant are artists too

⚡️ The first 18 episodes weren't a waste they were the price of admission

TIMESTAMPS:

00:00 — "I am a fraud" — the confession

02:35 — Why mimicking influencers backfires every time

04:52 — Clarity-seeking vs. niching down

11:39 — Easier to steer a moving vehicle

12:33 — The myth of overnight success

13:26 — Songwriters and the first dozen bad songs

14:25 — Mrs. T, the eighth-grade biology teacher

16:10 — The CPA who was secretly an artist

19:38 — Welcome to the Create Your Art Podcast (the pivot)

22:29 — Quick word from 1898 Creative

23:24 — Everyone is an artist (the spiritual angle)

27:08 — Midlife clarity, not midlife crisis

30:48 — Your homework: write down your art

32:15 — The Jeff Goins "I am a writer" exercise

33:00 — You are loved. Now go create your art.

CONNECT WITH US:

👉🏻 Website: https://1898creative.com

👉🏻 Darren's Instagram: https://www.instagram.com/darrenandrewcooper

👉🏻 Dustin's Instagram: https://www.instagram.com/dustinpead

If this episode helped you, please:

👍🏻 Give it a thumbs up

⬇️ Drop your "art" in the comments — what's the thing you're here to create?

✅ Subscribe for weekly conversations with industry artists

📲 Share with a fellow creator who needs to hear this

HASHTAGS:

#createyourart #podcast #authenticity #contentcreation #personalbrand #midlifeclarity #coachesandconsultants #creativebusiness #1898creative #findyourvoice #creatorjourney

Why Nobody Can Find Your Podcast (And the Free Fix Most Coaches Miss)

Darren Cooper — Tue, 28 Apr 2026 13:00:00 +0000

Most coaches publish a podcast episode and wonder why it's not growing their audience. The problem isn't the content, it's the foundation underneath it. In this segment, Darren Cooper breaks down what 1898 Creative calls the Poor Man's SEO: a simple, free, repeatable process that turns every episode into a compounding content asset on your website. From the three-part website formula to why your transcript is the most underrated SEO tool you already have, this is the foundational strategy that puts coaches in the top 1% of content creators, without a budget, an agency, or any technical expertise.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ What the Poor Man's SEO is and why every coach needs it before anything else

⚡️ The three things every episode needs to live on your website: video, blog post, and transcript

⚡️ Why your transcript is the most underrated and most overlooked SEO tool available to coaches

⚡️ What the CCOS (Content Creation Operating System) is and how it turns one episode into multiple assets

⚡️ Why consistent website updates matter for search rankings more than most coaches realize

⚡️ How to get a free transcript in minutes using Riverside and leverage it immediately with AI

⏰ TIMESTAMPS:

0:00 What is the Poor Man's SEO?

0:31 What SEO is and what it is not

1:56 The simple path to making your content findable

2:50 Breaking down the CCOS: Content Creation Operating System

5:08 The three places every episode should live

6:35 Why the transcript is your most powerful SEO asset

7:33 How YouTube learns who you are over time

8:26 Staking your claim on the worldwide web

9:25 The simple action that puts you in the top 1%

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

Dustin's Instagram: https://www.instagram.com/dustinpead

If this segment helped you, please:

💬 Share your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a fellow coach who needs to hear this

HASHTAGS:

#CoachingWithContent #ContentStrategy #PodcastingForCoaches #SEOForCoaches #1898Creative #ContentMarketing #createyourart

How to Make Your Coaching Content Findable Without a Big SEO Budget

Darren Cooper — Tue, 21 Apr 2026 13:00:00 +0000

Most coaches hit publish and wonder why nobody finds their content. The problem isn't the quality of what you're creating, it's the foundation underneath it. In this episode, Darren and Dustin break down what they call the "Poor Man's SEO", a simple, repeatable process that turns every podcast episode into a content asset that compounds on your website over time. From transcripts and blog posts to meta descriptions and the emerging world of Answer Engine Optimization, this is the behind-the-scenes strategy that makes your coaching business findable without a big budget.

FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️ What the Poor Man's SEO is and why every coach needs to implement it

⚡️ The three things every episode needs to live on your website (video, blog post, transcript)

⚡️ Why your transcript is the most underrated SEO tool you already have

⚡️ What a meta description is, how to write one, and where to put it

⚡️ AEO (Answer Engine Optimization): the next frontier coaches need to pay attention to

⚡️ Free tools (Riverside, Notebook LM) that make this whole process faster

TIMESTAMPS:

0:00 Welcome and intro

2:25 What is the Poor Man's SEO?

4:52 What SEO is and what it is not

7:36 Breaking down the CCOS: Content Creation Operating System

9:49 The three places every episode should live on your website

11:14 Why the transcript is your most underrated SEO tool

15:02 What is a meta description and how to use it

18:10 AEO: Answer Engine Optimization and why coaches need to start watching this

20:56 How to implement the Poor Man's SEO starting today

24:14 Free tools: Riverside and Notebook LM

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

Dustin's Instagram: https://www.instagram.com/dustinpead

If this episode helped you, please:

💬 Share your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a fellow coach who needs to hear this

HASHTAGS:

#CoachingWithContent #ContentStrategy #PodcastingForCoaches #SEOForCoaches #1898Creative #ContentMarketing #createyourart

You Don't Have an Idea Problem You Have a Capture Problem

Darren Cooper — Tue, 14 Apr 2026 13:00:00 +0000

You're not running out of ideas. You're running out of places to put them. In this segment from Coaching with Content Episode 017, Dustin Pead walks coaches through the first two steps of building a content system that actually works: the brain dump that gets your ideas out of your head, and the simple three-tab spreadsheet that turns those ideas into a production schedule. Plus, how to use a Claude project and a voice memo to build your Story Vault automatically while you're driving.

Get the free Podcast Production Schedule Template: email Darren at Darren@1898creative.com

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡Why ideas that stay in your head never become content

⚡The Lego analogy that explains every coach's content problem

⚡How the podcast production schedule spreadsheet works

⚡What the Story Vault is and why coaches need one

⚡How to voice memo your stories into Claude and populate your spreadsheet automatically

⚡Why simple, reachable systems are the only ones that actually get used

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

Dustin's Instagram: https://www.instagram.com/dustinpead

If this segment helped you, please:

💬 Share your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a fellow coach who needs to hear this

HASHTAGS:

#coachingwithcontent #contentcreation #podcastingforcoaches #contentstrategy #coachlife #businesssystems #storymarketing #createyourart

Stop Losing Your Best Ideas Before They Become Content

Darren Cooper — Tue, 07 Apr 2026 13:00:00 +0000

Most coaches aren't stuck on ideas. They're stuck on systems. In this episode, Darren and Dustin break down the exact SOP framework they use with every podcast client at 1898 Creative, including the three-tab production schedule, the Story Vault, and how to use AI to capture your best ideas before they disappear. Whether you're just launching your podcast or you've been recording for a while and things keep stalling out, this is the conversation that gets you moving.

Get the free Podcast Production Schedule Template: email Darren at Darren@1898creative.com

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡The reason coaches lose their best ideas (and how to fix it)

⚡The three-tab spreadsheet that organizes every podcast client at 1898 Creative

⚡How to use AI to build your SOP while you work, not after

⚡The four phases of podcast production and where most people stall

⚡Why SOPs fight decision fatigue and make delegation possible

⚡The difference between a brain dump and a system that actually moves

TIMESTAMPS:

0:37 - Welcome and Studio B origin story

4:04 - Today's topic: SOPs for coaches and content creators

5:28 - Why Darren needed a systems person from the start

6:24 - Coaches don't have idea problems, they have system problems

8:37 - Dustin's framework: where to start when you have no system

9:35 - The Lego analogy that explains every content brain

10:57 - The podcast production schedule spreadsheet breakdown

12:14 - Story Vault overview (see also Episode 013)

14:32 - Using AI and Claude to automate your Story Vault

18:42 - Why good SOPs are wet cement, not stone

19:37 - Brain dumps only work if you do something with them

21:00 - The three-tab system summarized

26:01 - The four phases of podcast production

28:23 - The biggest hiccup in each phase

31:08 - Decision fatigue and the power of just running the play

34:14 - Why SOPs become your most important delegation tool

36:38 - Three action steps to take this week

38:05 - Great ideas deserve the systems that keep them moving

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper Dustin's Instagram: https://www.instagram.com/dustinpead

If this episode helped you, please:

💬Share your biggest takeaway in the comments

🔔Subscribe for weekly content strategy insights

📲 Share with a fellow coach who needs to hear this

HASHTAGS

#coachingwithcontent #contentcreation #podcastingforcoaches #contentmarketing #solopreneur #coachlife #contentstrategy #podcasting #businesssystems #createyourart

After Hundreds of Episodes Here's What Actually Works

Darren Cooper — Tue, 24 Mar 2026 12:00:00 -0100

Most coaches check their download numbers and quit too soon. But what if 30 listeners isn't a failure, it's a room full of people waiting to hear what you have to say? In this video, Darren Cooper and Daron Earlewine break down the vanity metrics trap, why consistency compounds over time, how podcast content coaches your clients between sessions, and the one question that shuts down imposter syndrome fast. If you've been on the fence about creating content (or you've started and lost steam), this video will reset your perspective completely.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

KEY TAKEAWAYS:

⚡️Why your early download numbers are lying to you

⚡️ Why consistency matters more than virality for coaches

⚡️ How your podcast coaches your clients between sessions

⚡️ The storytelling exercise that defeats imposter syndrome

TIMESTAMPS:

0:00 – The highs and lows of a decade of podcasting

0:31 – The accountability advantage of consistent content creation

1:00 – The vanity metrics trap coaches fall into

1:40 – The "room full of people" reframe for download numbers

3:09 – Why consistency + a great team changes everything

4:09 – How the podcast coaches clients between sessions

5:07 – The math: all it takes is one

6:31 – Using the podcast as a testing ground for coaching concepts

7:43 – What to say to a coach sitting on the fence

8:11 – The imposter syndrome exercise from Emily Southerland

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

Connect with Daron Earlewine: Website: https://daronearlewine.com

Rogue Collective Coaching: https://roguecollectivecoaching.com

If this video helped you, please:

💬 Drop your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights for coaches

📲 Share with a coach or consultant who needs to hear this

#CoachingWithContent #PodcastGrowth #ContentStrategy #CoachesOnline #VanityMetrics #createyourart #AuthorityBuilding #PodcastForCoaches #ContentCreation #MissionDriven

What a Decade of Podcasting Teaches Every Coach About Content

Darren Cooper — Tue, 17 Mar 2026 12:00:00 -0100

What does a decade of podcasting actually teach you? In this episode, Darren Cooper sits down with Daron Earlewine, coach, author, speaker, and 10-year podcasting veteran, to unpack the mindset shifts, vanity metric traps, and mission-driven lessons that every coach and consultant needs to hear before they press record. From turning down a radio show with 1.2 million potential listeners to building an evergreen content library that still generates downloads six years later, this conversation goes deep on what it really means to create content from calling, not just strategy.

FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️Why occupation vs. vocation

⚡️ The difference between certainty and clarity

⚡️ How to stop letting vanity metrics kill your mission

⏰ TIMESTAMPS:

0:00 – Introduction

0:32 – How Darren and Daron met

2:52 – The roots of purpose are found in pain

7:12 – Certainty vs. clarity

10:56 – What coaching with content really means

11:54 – Occupation vs. vocation

18:18 – How to be compassionately curious with yourself

23:39 – Why Daron chose podcasting over every other medium

30:03 – Radio vs. podcasting

33:47 – The highs and lows of 10+ years of podcasting

35:12 – The vanity metrics reframe that changes everything

38:39 – How your podcast coaches clients between sessions

41:44 – The imposter syndrome exercise that silences the fear

45:04 – Rogue Collective Coaching

CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

Connect with Daron Earlewine: Website: https://daronearlewine.com

Rogue Collective Coaching: https://roguecollectivecoaching.com

If this episode helped you, please:

💬 Share your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a fellow coach or consultant who needs to hear this

HASHTAGS:

#CoachingWithContent #Podcasting #ContentCreation #CoachesOnline #PurposeDrivenBusiness #createyourart #ContentStrategy #AuthorityBuilding #PodcastGrowth #MissionDriven

How Adam Ivy Closed 120K Without a Sales Page

Darren Cooper — Tue, 10 Mar 2026 12:00:00 -0100

Most coaches make YouTube way harder than it needs to be. They gatekeep their best insights, interrupt their content with aggressive CTAs, and wonder why nobody's buying. In this video, YouTube expert Adam Ivy reveals the exact strategy that helped him close three $40,000 contracts in four months, without a sales page or funnel. Learn the 50-5-1 ideation framework for endless video ideas, the "by the way, anyway" call to action that builds trust instead of breaking it, and why providing massive value for free is the fastest path to premium clients. If you're ready to turn YouTube into your highest-converting sales tool, this is your blueprint.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ The 50-5-1 ideation framework: 50 ideas, narrow to 5, pick 1 to film

⚡️ The "by the way, anyway" CTA that doesn't interrupt your flow

⚡️ How Adam closed three $40K contracts without a sales page

⚡️ 52 videos a year is nothing when you have 300-400 ideas banked

⏰ TIMESTAMPS:

0:00 - One Thing to Do Today to Level Up

0:32 - Study Adjacent Spaces and Adapt Formats

1:31 - The 50-5-1 Ideation Framework

2:27 - The "By the Way, Anyway" Call to Action

3:49 - The Barbershop Analogy: Keep People on Platform

5:42 - Why People Will Seek Out Your Paid Offers

6:11 - How Adam Closed Three $40K Contracts Without a Funnel

💼 CONNECT WITH ADAM IVY:

YouTube: https://youtube.com/TheAdamIvy

Free Ultimate YouTube Growth Guide: https://adamivy.com/

Instagram: @theadamivy

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

If this segment helped you:

👍 Give it a thumbs up

💬 Comment with your best "by the way, anyway" CTA idea

🔔 Subscribe for weekly YouTube strategy insights

📲 Share with a coach who's afraid to give away their best content for free

HASHTAGS:

#YouTubeStrategy #ContentIdeas #YouTubeCTA #CoachingBusiness #HighTicketSales #ContentMarketing #YouTubeForCoaches #LeadGeneration #createyourart

The Science Behind YouTube Success with Adam Ivy

Darren Cooper — Tue, 03 Mar 2026 13:00:00 -0100

Most coaches waste hours creating content that disappears in days. But YouTube content compounds for years, building trust and attracting premium clients while you sleep. In this episode, YouTube expert Adam Ivy breaks down the science behind sustainable YouTube growth, why going viral often hurts more than it helps, and how to engineer focused attention that converts viewers into high-ticket clients. Whether you're just starting or stuck at a plateau, this conversation will change how you think about content forever.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ Why YouTube is a "time machine" while social media is a vending machine

⚡️ The three YouTube signals: Click-through rate, retention, and session time

⚡️ Why going viral with the wrong content fragments your audience

⚡️ Why you don't need millions of subscribers to hit six figures

⚡️ How Adam closed three $40K contracts without a sales page or funnel

⏰ TIMESTAMPS:

0:00 - Introduction: YouTube Growth Challenges

2:41 - Darren and Adam's Origin Story

7:24 - Why YouTube? The Four-Course Meal Analogy

11:39 - Focused Attention vs. Distracted Attention

13:33 - Going Viral: Adam's 4 Million View Story

18:46 - Finding Your Voice: Avoiding Multiple Personality Disorder

23:04 - Signaling to YouTube: The Birthday Party Invitation

27:13 - [MID-ROLL AD]

28:56 - What to Do When Growth Plateaus

36:26 - YouTube as a Legacy Play and Communication Skill Builder

38:17 - Being Influential vs. Being an Influencer

40:11 - Podcast-Specific YouTube Strategy

45:36 - Thinking in Segments for Maximum Repurposing

49:22 - One Thing to Do Today: The 50-5-1 Ideation Framework

51:46 - The "By the Way, Anyway" Call to Action

53:12 - The Barbershop Analogy: Keep People on Platform

55:05 - Providing Value First: How Adam Closed $120K in Contracts

56:58 - Where to Find Adam Ivy and His Free YouTube Growth Guide

💼 CONNECT WITH ADAM IVY:

YouTube: https://youtube.com/TheAdamIvy

Free Ultimate YouTube Growth Guide: https://adamivy.com/

Instagram: @theadamivy

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

If this episode helped you, please:

👍 Give it a thumbs up

💬 Share your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a fellow coach or consultant who needs to hear this

HASHTAGS:

#YouTubeGrowth #ContentStrategy #CoachingBusiness #YouTubeAlgorithm #ContentMarketing #PodcastGrowth #AuthorityBuilding #YouTubeTips #CoachingWithContent #createyourart

Podcast Production Partner vs Going Solo | The Real Difference

Darren Cooper — Tue, 24 Feb 2026 13:00:00 -0100

Most coaches think they should just "open their phone and start talking" when launching a podcast. But it's so much more than that. In this week's video, Dave Rodriguez shares why he chose professional production over DIY and how that decision led to two potential clients reaching out within 10 days of his first episode. But the wins go deeper than client acquisition. Dave discovered that podcasting reignited his passion for his own work in ways he never expected. If you're a coach sitting on the fence about starting a podcast, this video will help you make the right decision. Learn why "doing it well or not at all" is the only viable approach and how to integrate podcasting as a true business asset rather than a side hobby.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ Why DIY podcasting would have kept Dave from ever launching

⚡️ The self-awareness required to choose the right production approach

⚡️ How Dave's daughter's DIY podcast works for her personality

⚡️ The podcast as a business asset versus marketing tactic

⚡️ Real results: Two potential clients in just 10 days

⚡️ The unexpected benefit: renewed passion for his work

⚡️ Why podcasting must be part of your business strategy, not a side project

⚡️ The binary decision: Do it well or don't do it at all

⚡️ How to pitch your podcast during workshops and speaking engagements

💼 CONNECT WITH DAVE:

Destiny Works Website: https://destiny-works.com

Vitality Journey Podcast: https://www.destiny-works.com/the-vitality-journey-podcast/

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

If this segment helped you, please:

👍 Give it a thumbs up

💬 Share your biggest decision about podcasting in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a coach who's been thinking about starting a podcast

HASHTAGS:

#PodcastingForCoaches #CoachingWithContent #ContentStrategy #DIYvsProfessional #PodcastProduction #BusinessStrategy #CoachingBusiness #CreateYourArt #PodcastLaunch #AuthorityBuilding\

The Truth About Starting a Podcast for Coaches

Darren Cooper — Tue, 17 Feb 2026 13:00:00 -0100

Starting a podcast as a coach isn't about having the best equipment or going viral; it's about connecting with your audience. It's about full commitment or nothing at all. In this episode, I sit down with Dave Rodriguez, founder of Destinyworks, who just launched the Vitality Journey podcast. Within 10 days of going live, Dave had two potential clients reach out. However, the journey to get there required wrestling with fear, self-doubt, and the critical decision of whether to go all in or walk away. If you're a coach considering podcasting, this conversation will show you exactly what it takes to make it work for your business.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:

⚡️ Why half-hearted podcasting is worse than no podcast at all

⚡️ The two conflicting emotions every coach faces when starting a podcast

⚡️ How to decide between DIY and professional production

⚡️ The surprising benefit of podcasting beyond client acquisition

⚡️ How Dave landed two potential clients in just 10 days

⚡️ Why doing it well means knowing yourself and your production needs

💼 CONNECT WITH DAVE RODRIGUEZ:

Destiny Works Website: https://destiny-works.com

💼 CONNECT WITH US:

Website: https://1898creative.com

Darren's Instagram: https://www.instagram.com/darrenandrewcooper

If this episode helped you, please:

👍 Give it a thumbs up

💬 Share your biggest takeaway in the comments

🔔 Subscribe for weekly content strategy insights

📲 Share with a fellow coach who's been thinking about starting a podcast

HASHTAGS:

#CoachingWithContent #PodcastingForCoaches #ContentStrategy #CoachingBusiness #VideoMarketing #AuthorityBuilding #ContentCreation #CoachingPodcast #BusinessGrowth #CreateYourArt

Why Your Content Strategy Needs This Spreadsheet

Darren Cooper — Tue, 10 Feb 2026 13:00:00 -0100

Most coaches capture content ideas in random notes with zero organization. Then, when it's time to create, they waste hours searching through messy lists trying to find something useful. In this segment, Darren breaks down the exact eight-column Story Vault system that transforms scattered ideas into an organized content engine. From date captured to content buckets to usage tracking, you'll learn what goes in each column and why that structure makes content planning effortless. This is the tactical implementation guide for building a Story Vault that actually works.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

➡️ GET THE STORY VAULT TEMPLATE - Email darren@1898creative.com🔑 KEY TAKEAWAYS:⚡️ The eight-column system turns story capture into automatic organization.⏰ TIMESTAMPS:00:00 - Breaking Down the Eight-Column Spreadsheet01:23 - Column A: Date Captured and Pattern Recognition01:52 - Column B: Raw Story Capture (Keep It Messy)02:21 - Column C: Story Type for Quick Filtering03:20 - Column D: Source Tracking for Idea Intelligence04:41 - Column E: Turning Stories Into Episode Angles05:40 - Column F: Content Buckets for Theme Balance08:08 - Column G: Usage Tracking to Prevent Repeats08:38 - Column H: Episode Links for Repurposing💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this segment helped you, please:👍 Give it a thumbs up💬 Drop a comment with which column you'll implement first🔔 Subscribe for more content systems and strategy📲 Share with a coach who needs better content organizationHASHTAGS:#StoryVault #ContentOrganization #ContentStrategy #CoachingBusiness #ContentSystems #PodcastStrategy #CoachingWithContent #1898Creative #ContentPlanning #CreateYourArt

Content Ideas Don't Have to Be Random

Darren Cooper — Tue, 03 Feb 2026 13:00:00 -0100

Most coaches don't have an idea problem; they have an idea-capturing problem. You know those perfect stories that pop into your head during client calls or while you're in the shower? They disappear by the time you sit down to create content. In this episode, Darren and Dustin reveal the Story Vault framework, a simple eight-column system that captures your best stories in real-time so you never run out of content ideas. From the exact spreadsheet structure to setting up reminders that actually work, this is your complete guide to building a content reservoir that makes creation effortless.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit➡️ GET THE STORY VAULT TEMPLATE - Email darren@1898creative.com🔑 KEY TAKEAWAYS:⚡️ You don't have an idea problem—you have an idea capturing problem. Stories happen daily, but without a system to capture them, they vanish.⚡️ The Story Vault uses eight simple columns to organize stories by type, source, content bucket, and usage so you always know what to create next.⚡️ Capture stories in raw form immediately—one to three sentences is enough to preserve the memory for later refinement.⚡️ Build your vault as a tab in your existing production spreadsheet so it lives right next to your content workflow.⚡️ Use reminders with direct links to your Story Vault asking "Heard any good stories this week?" to build the capture habit.⚡️ Once you start capturing stories, your brain naturally begins noticing content-worthy moments everywhere.⚡️ The Future You Method: Design your system assuming future you won't remember anything—make it foolproof.⏰ TIMESTAMPS:00:00 - The Content Idea Problem Every Coach Faces02:15 - The Chick-fil-A Story: Why Capturing Moments Matters08:23 - What Is a Story Vault and Why You Need One13:25 - How to Build Your Story Vault Spreadsheet19:31 - The Eight Essential Columns Explained25:08 - Making the System Actually Work for You30:40 - Common Mistakes That Kill Story Capture33:00 - Your Homework: Build Your Vault This Week💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow coach who's struggling with consistent contentHASHTAGS:#ContentCreation #CoachingBusiness #PodcastStrategy #ContentMarketing #StoryVault #ContentPlanning #CoachingWithContent #1898Creative #ContentSystem #Storytelling #CreateYourArt

Video Podcasting Is Going Mainstream in 2026 Here's Why

Darren Cooper — Tue, 27 Jan 2026 13:00:00 -0100

People are watching podcasts on their living room TVs. Netflix is entering the space. The Golden Globes just added a podcasting category. If you're a coach or consultant wondering whether video podcasting is worth it, this video will answer that question. Darren and Dustin break down why video podcasting is exploding in 2026 and why building community around your podcast matters more than subscriber counts. If you're thinking about starting a podcast or want to leverage the one you have, watch this now.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ 5 out of 6 people watch podcasts on their living room TV.⚡️ Gen Z watches podcasts; they just don't call them that.⚡️ Netflix is making moves into podcasting content.⚡️ The Golden Globes now have a podcasting category.⚡️ Community matters more than download numbers in 2026⏰ TIMESTAMPS:0:00 - Introduction: Making Podcasting Predictions for 20260:56 - Prediction 1: Video Podcasting Will Continue to Boom1:55 - The Living Room TV Phenomenon2:53 - Why Gen Z Watches Podcasts Without Realizing It3:21 - Netflix + Warner Brothers + Podcasting = Big Shift3:47 - Prediction 2: Community Over Downloads5:39 - The Golden Globes Just Added a Podcasting Category6:02 - Finding Your Audience vs. Chasing Numbers💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this video helped you, please:👍 Give it a thumbs up💬 Tell us: Have YOU watched a podcast on your TV recently?🔔 Subscribe for weekly content strategy insights📲 Share with a coach or consultant who needs to see thisHASHTAGS:#VideoPodcasting #PodcastGrowth #ContentCreation #CoachingBusiness #YouTubePodcast #CommunityBuilding #PodcastStrategy #CoachingWithContent #CreateYourArt #Netflix

Video Podcasting Predictions for 2026 (What's Coming Next)

Darren Cooper — Tue, 20 Jan 2026 13:00:00 -0100

Most coaches are still treating podcasting like it's 2019. But in 2026, everything is about to change. Video podcasting is exploding, community is the new currency, and AI is opening doors that didn't exist a year ago. In this episode, Darren and Dustin share their five bold predictions for video podcasting in 2026 and what it means for coaches and consultants who want to build authority and attract premium clients. If you're thinking about starting a podcast, or if you already have one but want to leverage it better, this episode is for you.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:⚡️ Video podcasting is going mainstream. Netflix and the Golden Globes are proof.⚡️ Community matters more than download numbers in 2026⚡️ The trust recession is deepening, and authenticity is the answer.⚡️ AI tools will speed up production and help you repurpose content faster.

⏰ TIMESTAMPS:0:00 - Introduction: Welcome to the New Podcast Studio1:28 - Why We're Making 2026 Podcasting Predictions2:22 - Prediction 1: Video Podcasting Will Continue to Boom5:14 - Prediction 2: Community Over Downloads8:55 - Prediction 3: The Trust Recession and the Rise of Authenticity11:11 - Prediction 4: AI Multiply - Going Global with Translation12:05 - Prediction 5: AI Addition - Faster Production and Repurposing14:52 - Final Thoughts: Don't Give Up on Your Goals

💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpead

If this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear this

HASHTAGS:#VideoPodcasting #PodcastingTips #ContentStrategy #CoachingBusiness #ContentMarketing #YouTubePodcast #PodcastGrowth #2026Predictions #CoachingWithContent #CreateYourArt

Storytelling in Sales (The Secret Top Performers Use)

Darren Cooper — Tue, 13 Jan 2026 13:00:00 -0100

If you're a coach or consultant who feels awkward selling your services, this 10-minute conversation will change everything. Jason Barnaby reveals why storytelling beats feature lists, how the "Magic Wand Question" uncovers what clients really need, and the counterintuitive move that wins clients for life. No scripts. No pressure. Just genuine curiosity and story-driven sales that actually feel good.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ Why people don't remember your words but remember how you made them feel.⚡️ The Hollywood framework that works in sales (hero, guide, problem, solution).⚡️ How to avoid "Superman syndrome" and invite clients into their own transformation.⚡️ The Magic Wand Question: "What three problems would you solve to make tomorrow easier?"⚡️ Why genuine curiosity beats sales scripts every time.💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpead💼 CONNECT WITH JASON BARNABY:LinkedIn: Search "Jason Barnaby"Email: jason@firestarterstribe.comWebsite: https://firestarterstribe.comIf this video helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow coach or consultant who needs to hear thisHASHTAGS:#SalesForCoaches #Storytelling #CoachingWithContent #SalesStrategy #GenuineCuriosity #CoachingSales #CreateYourArt

Stop Selling. Start Serving. (The Jason Barnaby Method) | Episode 11

Darren Cooper — Tue, 06 Jan 2026 13:00:00 -0100

Most sales leaders focus on playbooks, pipelines, and performance metrics, but what if the secret to selling has nothing to do with tactics? In this conversation, fractional sales leader Jason Barnaby reveals why understanding people as people (through tools like the Enneagram and the power of storytelling) creates teams that don't just hit quotas, they build clients for life. If you're tired of selling, this episode will change how you sell.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ How the Enneagram reveals core motivators and stress responses that transform team dynamics.⚡️ The "Magic Wand Question" that cuts through surface problems to reveal real client pain points.⚡️ Why storytelling creates emotional connection while feature lists leave prospects cold.⚡️ How genuine curiosity is the most underutilized skill in sales.💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooper💼 CONNECT WITH JASON BARNABY:LinkedIn: Search "Jason Barnaby"Instagram: https://www.instagram.com/firestartersincWebsite: https://firestarterstribe.comIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear thisHASHTAGS:#SalesLeadership #Enneagram #Storytelling #FractionalLeadership #CoachingWithContent #SalesStrategy #TeamDevelopment #CreateYourArt

4 Podcast Pillars You Need To Know (Podcast Tips for Beginners) | Ep. 010

Darren Cooper — Tue, 09 Dec 2025 13:00:00 -0100

In the age of AI and content saturation, we're living in a trust recession. Short-form content grabs attention, but long-form podcasting builds the trust that converts listeners into clients. In this episode, Darren and Dustin break down the Four Pillars of Podcasting, a proven framework that helps coaches and consultants turn their podcast into a business-generating asset. Whether you're launching your first episode or reviving a stalled show, these four pillars will show you exactly where to focus. From defining your purpose to mastering your packaging, positioning, and pitch, this is your complete roadmap to podcast growth that actually drives revenue.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ Why we're in a "trust recession" and how podcasting builds authority in an AI-saturated world⚡️ The Purpose Pillar: How to craft a one-sentence promise that defines your entire show⚡️ The Packaging Pillar: Why investing in thumbnails and titles is non-negotiable for growth⚡️ The Positioning Pillar: The pain + promise formula that hooks listeners in the first 60 seconds⚡️ The Pitch Pillar: How to invite listeners to work with you without feeling pushy or salesy⚡️ Why giving away your full strategy upfront actually helps you sell more⚡️ The biggest mistakes podcasters make that undermine growth💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear thisHASHTAGS:#PodcastGrowth #ContentStrategy #CoachingBusiness #PodcastTips #VideoMarketing #AuthorityBuilding #CoachingWithContent #CreateYourArt #LongFormContent #TrustMarketing #PodcastStrategy #ConsultantMarketing

How to Break Through Content Burnout | Ep. 009

Darren Cooper — Tue, 23 Sep 2025 18:55:31 +0000

Most coaches hit a wall with content creation, not because they lack ideas, but because they've lost sight of why they started. In this episode, Darren opens up about his current content burnout, and he and Dustin share their 4-step recovery plan to reignite your passion and create content that actually serves your audience. If you've ever stared at a blank screen wondering what to say next, this episode is your roadmap back to purposeful content creation.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit

🔑 KEY TAKEAWAYS:⚡️ Why content burnout happens to even the most successful creators⚡️ The 4-step recovery plan: Revisit your why, create more/consume less, lean on community, repurpose content⚡️ How to break the comparison trap that kills creativity⚡️ The difference between serving your audience vs serving the algorithm⚡️ Why your voice matters more than you think

💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: HERE Dustin's Instagram: HERE

How to Create a Months Worth of Content in Four Hours | Ep. 008

Darren Cooper — Wed, 03 Sep 2025 16:47:18 +0000

You started your coaching business to make an impact and have more time with family. But somehow you're spending more hours creating content than actually coaching clients. Every Sunday night, you plan with good intentions, but by Wednesday, you've fallen behind again. Sound familiar?In this episode, Darren and Dustin share three proven frameworks that help busy coaches (and parentpreneurs) go from content chaos to content confidence without sacrificing family time or sanity. From the Weekly Big Three system to the Four-Hour Content Strategy, these aren't just theories—they're battle-tested by real coaches dealing with real life.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ The Weekly Big Three: How to focus on what matters most each week⚡️ The One-Place Rule: Why your brain isn't a filing cabinet and how to fix it⚡️ The Four-Hour Content System: Create a month's worth of content in one focused session⚡️ Why writing things down is directly connected to your memory⚡️ How to set up systems that work even when life gets chaotic⚡️ The 23-minute cost of context switching and how to avoid it💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadDustin's Podcast: Creativity Made EasyIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear this

Why Every Coach Needs a Podcast (Three Step Framework ) | EP 007

Darren Cooper — Tue, 05 Aug 2025 15:13:17 +0000

Most coaches are fighting algorithms on social media, hoping their content gets seen. But there's one platform where algorithms don't exist: audio podcasting. In this episode, Darren and Dustin reveal why podcasting is the secret weapon for building authority and share their three-step framework to launch your podcast this week. From minimal equipment setups to your first five episode ideas, this is your complete guide to podcasting as a coach.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ "Podcasting skirts around the algorithm. When someone subscribes to your audio podcast, it directly pings their phone with no gatekeeping."⚡️ "Authority is built in a conversational way. Podcasts allow people in like sitting around a coffee table"⚡️ "Your clients are already consuming podcasts. They will find you if you show up consistently"⚡️ "Spend 15-20% of your time working ON your business for an 80% return on investment"⚡️ "You're building a content library that will last beyond what you're doing - think long game, not follower counts"💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear this

The Mental Health Crisis Every Business Owner Faces | Ep. 006

Darren Cooper — Tue, 15 Jul 2025 12:00:00 +0000

In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business.

Why you spend 100% of your life with yourself (and how to make that internal conversation empowering instead of destructive)
The "Write It, Say It, Repeat It, Replace It" framework for processing overwhelming thoughts and emotions
How to identify and replace the limiting beliefs that are sabotaging your business success
Why reaching out for help is actually a sign of strength, not weakness
The morning pages practice that can clear mental clutter and reveal hidden beliefs
How to flip your "what if this fails" thinking into "what if this actually works"

This isn't just another business strategy episode; it's a candid conversation about the mental and emotional challenges that come with entrepreneurship, and the practical tools that can help you not just survive, but thrive.

Connect with us:🌐 Website: 1898creative.com📧 Email: info@1898creative.com

If you're struggling today, remember: asking for help isn't giving up, it's refusing to give up.

#MentalHealth #BusinessOwner #Entrepreneurship #CoachingWithContent

4 Videos That Build Trust & Authority for Coaches | Ep. 005

Darren Cooper — Tue, 01 Jul 2025 12:00:00 +0000

Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy.

WHAT YOU'LL LEARN:

The Brand Story Video - How to connect emotionally and build trust at scale
Client Testimonial Videos - Why social proof beats self-promotion every time
The Authority Video - Your cornerstone opportunity to coach through content
Landing Page Videos - Simple welcome videos that guide visitors through your site
How to repurpose one video into 10+ pieces of content
Why your smartphone is all the equipment you need to start

This isn't about creating more content, it's about creating the RIGHT content that works for you 24/7 while you focus on what you do best: coaching.

FEATURED RESOURCE: Content Clarity Audit

CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: @darrenandrewcooper Dustin's Instagram: @dustinpead

YOUR CHALLENGE: Pick one of these 4 videos to create this week. Script it out, grab your phone, and make it happen!

#VideoStrategy #CoachingBusiness #ContentCreation #AuthorityBuilding

Why Your Brand Story Videos Arn't Working (And How To Fix Them) | EP. 004

Darren Cooper — Tue, 17 Jun 2025 12:00:00 +0000

Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out.

In this episode, Darren Cooper and Dustin Pead reveal the 4 deadly mistakes killing your brand story videos and share a simple 4-step framework that creates content that actually connects and converts.

Why leading with credentials instead of connection loses viewers immediately
The curse of knowledge that makes coaches overshare their story details
How to use the Second City 60-30-10 storytelling exercise to eliminate fluff
The 4-step framework for compelling brand story videos that position you as the trusted guide
How to connect your personal journey to your audience's current challenges
Why ending without a clear "so what?" kills conversion potential

🌐 Website: https://1898creative.com📧 Email: info@1898creative.com📱 Instagram: https://www.instagram.com/darrenandrewcooper🎧 Full Episodes: Available on all podcast platforms

Remember: You are an artist, and you need to do the hard work of bringing your art out into the world. Create your brand story video and watch how it transforms your coaching business.

#CoachingWithContent #BrandStoryVideo #VideoMarketing #ContentStrategy

How To Use Video To Book More Discovery Calls Without Feeling Salesy | EP 003

Darren Cooper — Tue, 03 Jun 2025 12:00:00 +0000

If you're creating content that doesn't convert to conversations, this episode is for you! Darren and Dustin break down how to create an "Authority Video" that positions you as an expert and naturally books discovery calls without feeling salesy or sleazy.

The mindset shift that changes everything (hint: think like a doctor, not a salesperson)
Why building authority through teaching is the key to attracting ideal clients
The complete 5-step Authority Video framework: Describe, Reframe, Explain, Show, Invite
How to create effective videos even if you're camera shy or don't have fancy equipment
Why "content without conversation is a big waste" and how to fix it

Need help creating your Authority Video? Let's talk! Reach out at 1898creative.com.

Website: 1898creative.comInstagram: @darrenandrewcooperEmail: info@1898creative.com

#CoachingContent #AuthorityBuilding #ContentStrategy #DiscoveryCalls

Is Content Creation Just a Pyramid Scheme? | EP 002

Darren Cooper — Tue, 20 May 2025 12:00:00 +0000

The secret to consistent content isn't working harder, it's working smarter with a system that transforms ONE piece of content into MULTIPLE assets that work for you 24/7.

Why consistency is the key to content success and audience growth
How to create a "Content Pyramid" from one long-form video or podcast
The three-step process: Batch, Repurpose, Repeat
Why different batching strategies work for different people
Simple tools and hacks to maintain consistency without the stress

If you've ever felt overwhelmed by content creation or struggled to stay consistent, this episode provides the exact framework you need to simplify your process and amplify your reach.

Apply for a FREE Content Clarity Audit HERE

Learn more at 1898creative.com

Subscribe on YouTube: youtube.com/@darrenandrewcooper

#ContentStrategy #CoachingBusiness #RepurposeContent #BatchContent

Why Every Coach Needs A Video Content Strategy | EP.001

Darren Cooper — Tue, 06 May 2025 12:00:00 +0000

In this first official episode of Coaching With Content, Darren Cooper and creative consultant Dustin Pead break down the three essential reasons why video content isn't just nice to have, it's a necessity for coaches and consultants who want to build authority and grow their business.

WHAT YOU'LL LEARN:

Why video builds trust at scale (and how this works even when you're not actively selling)
The "expert positioning" framework that happens automatically when you teach through video
How your content becomes a 24/7 silent sales machine that works while you sleep
A simple 3-step process to build your content strategy without overwhelm
The exact formula to clarify your message so you know what content to create

If you're tired of inconsistent content creation or unsure what to say on camera, this episode gives you a clear roadmap to get started—even if you've been putting it off because of perfectionism or uncertainty.

🔗 WEBSITE: https://1898creative.com📱 INSTAGRAM: @DarrenAndrewCooper🎥 YOUTUBE: Coaching With Content Podcast

Release Date: 05/06/2025

#VideoStrategy #CoachingBusiness #ContentSystem #AuthorityBuilding

The Real Reason Coaches Struggle with Video | EP.000

Darren Cooper — Tue, 29 Apr 2025 13:00:00 +0000

In this premiere episode of Coaching With Content, Darren Cooper (founder of 1898 Creative) introduces a podcast specifically designed for coaches and consultants who want to do more than just "create content," they want to actually coach through their content.

WHAT YOU'LL LEARN:

Why most coaches find video content overwhelming (and the mindset shift that changes everything)
The three different audience types this podcast serves
What formats to expect (solo episodes, interviews, and case studies)
How to create content that coaches people before they become clients

This is not about going viral or chasing trends. It's about creating a sustainable content system that builds authority and creates true connections with your audience.

🔗 WEBSITE: https://1898creative.com

📱 INSTAGRAM: @DarrenAndrewCooper

🎥 YOUTUBE: Coaching With Content Podcast

Release Date: 04/29/2025

#ContentStrategy #CoachingBusiness #AuthorityBuilding #VideoMarketing