Crack It In An Hour Transistor (https://transistor.fm) https://feeds.transistor.fm/crack-it-in-an-hour Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it. ©2025 Significant Industries Inc. 5bb33d97-c300-53ed-9949-0e21a528406e no en Wed, 20 May 2026 10:52:51 -0700 Wed, 20 May 2026 10:53:50 -0700 http://crackitpodcast.com https://img.transistorcdn.com/dQ41dsDVRpVxNIK_iEqN30Ag3q6aZsq_haWfI95_Qjg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lN2Y2/ZGU3ZDhiZGFkMGEz/MmFlOWQ3OTlhM2Ey/YjZkZS5qcGVn.jpg Crack It In An Hour http://crackitpodcast.com episodic Significant Industries Inc. Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it. Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. Strategy, marketing, culture, humor, vibes, business Romain Naegelen hello@crackitpodcast.com No No Can cable TV make a comeback? 56 56 Can cable TV make a comeback? full 9a33b831-5d4c-4bb8-8f2b-4b732f8916e1 https://www.crackitpodcast.com/ Cable TV peaked at 105 million households in 2010. Today it's in less than 34% of American homes — and yet, somehow, streaming has become the new cable. Complicated bundles, decision fatigue, and the constant pressure to watch the right thing at the right time have made TV genuinely stressful.
This week, Simon, Jesse, and Romain are joined by Maria Van Buskirk — newly minted Head of Comms and Go-to-Market at Significant — for her very first episode. Jesse brings the problem: how do you bring cable TV back from the dead?
The crew digs into why streaming accidentally recreated everything people hated about cable, why a younger generation with zero nostalgia might actually be cable's best audience, and why the real pitch isn't about channels at all — it's about selling your "chill subscription." Oh, and there's a very strong case made for the return of the kitchen TV.
Check it out!

]]> Cable TV peaked at 105 million households in 2010. Today it's in less than 34% of American homes — and yet, somehow, streaming has become the new cable. Complicated bundles, decision fatigue, and the constant pressure to watch the right thing at the right time have made TV genuinely stressful.
This week, Simon, Jesse, and Romain are joined by Maria Van Buskirk — newly minted Head of Comms and Go-to-Market at Significant — for her very first episode. Jesse brings the problem: how do you bring cable TV back from the dead?
The crew digs into why streaming accidentally recreated everything people hated about cable, why a younger generation with zero nostalgia might actually be cable's best audience, and why the real pitch isn't about channels at all — it's about selling your "chill subscription." Oh, and there's a very strong case made for the return of the kitchen TV.
Check it out!

]]> Tue, 19 May 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3758 Cable TV peaked at 105 million households in 2010. Today it's in less than 34% of American homes — and yet, somehow, streaming has become the new cable. Complicated bundles, decision fatigue, and the constant pressure to watch the right thing at the right time have made TV genuinely stressful.
This week, Simon, Jesse, and Romain are joined by Maria Van Buskirk — newly minted Head of Comms and Go-to-Market at Significant — for her very first episode. Jesse brings the problem: how do you bring cable TV back from the dead?
The crew digs into why streaming accidentally recreated everything people hated about cable, why a younger generation with zero nostalgia might actually be cable's best audience, and why the real pitch isn't about channels at all — it's about selling your "chill subscription." Oh, and there's a very strong case made for the return of the kitchen TV.
Check it out!

]]> Strategy, marketing, culture, humor, vibes, business No Let's party, people! 55 55 Let's party, people! full 0e7181d4-3f22-454d-9c43-9ef928643b6a https://www.crackitpodcast.com/ House parties are dying. The data is real, the stats are wild, and somehow Romain is the one mad about it. In this episode, Romain tasks Simon and Jesse with figuring out why nobody throws parties anymore — and more importantly, how to bring them back. The gang gets into the liking gap (why we're all secretly waiting for someone else to make the move), why LA kills the vibe by 11pm, whether the dinner party even counts, and the deeply underrated case for the adult sleepover. There's a strong argument that cleaning brands should be sponsoring house parties, that alcohol companies should be running party PSAs, and that the real problem isn't that parties are hard — it's that Instagram made us think they are. It's a conversation about loneliness, lowering the bar, and why all you really need is good people and a couple of pizzas. Check it out!

]]> House parties are dying. The data is real, the stats are wild, and somehow Romain is the one mad about it. In this episode, Romain tasks Simon and Jesse with figuring out why nobody throws parties anymore — and more importantly, how to bring them back. The gang gets into the liking gap (why we're all secretly waiting for someone else to make the move), why LA kills the vibe by 11pm, whether the dinner party even counts, and the deeply underrated case for the adult sleepover. There's a strong argument that cleaning brands should be sponsoring house parties, that alcohol companies should be running party PSAs, and that the real problem isn't that parties are hard — it's that Instagram made us think they are. It's a conversation about loneliness, lowering the bar, and why all you really need is good people and a couple of pizzas. Check it out!

]]> Tue, 12 May 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3696 House parties are dying. The data is real, the stats are wild, and somehow Romain is the one mad about it. In this episode, Romain tasks Simon and Jesse with figuring out why nobody throws parties anymore — and more importantly, how to bring them back. The gang gets into the liking gap (why we're all secretly waiting for someone else to make the move), why LA kills the vibe by 11pm, whether the dinner party even counts, and the deeply underrated case for the adult sleepover. There's a strong argument that cleaning brands should be sponsoring house parties, that alcohol companies should be running party PSAs, and that the real problem isn't that parties are hard — it's that Instagram made us think they are. It's a conversation about loneliness, lowering the bar, and why all you really need is good people and a couple of pizzas. Check it out!

]]> marketing, strategy, socializing, party, networking, loneliness, pizza No We need to laugh more. 54 54 We need to laugh more. full d953d04b-08c7-42ce-86d3-6a0ea4d5c9c4 https://www.crackitpodcast.com/ When did everything get so serious? In this episode Simon tasks Jesse and Romain with trying to get the world to laugh more. In a time when people are feeling more lonely, isolated and anxious than ever, laughter feels like it might be more than entertainment, it might be medicine. The gang gets into how comedy has been sapped from corporate life, what it would take to bring it back, who stands to gain the most from a funnier world and, naturally, some deeply ridiculous solutions along the way. It’s a conversation about confidence, vulnerability and the weird power of not taking everything so damn seriously! Check it out!

]]> When did everything get so serious? In this episode Simon tasks Jesse and Romain with trying to get the world to laugh more. In a time when people are feeling more lonely, isolated and anxious than ever, laughter feels like it might be more than entertainment, it might be medicine. The gang gets into how comedy has been sapped from corporate life, what it would take to bring it back, who stands to gain the most from a funnier world and, naturally, some deeply ridiculous solutions along the way. It’s a conversation about confidence, vulnerability and the weird power of not taking everything so damn seriously! Check it out!

]]> Tue, 05 May 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3708 When did everything get so serious? In this episode Simon tasks Jesse and Romain with trying to get the world to laugh more. In a time when people are feeling more lonely, isolated and anxious than ever, laughter feels like it might be more than entertainment, it might be medicine. The gang gets into how comedy has been sapped from corporate life, what it would take to bring it back, who stands to gain the most from a funnier world and, naturally, some deeply ridiculous solutions along the way. It’s a conversation about confidence, vulnerability and the weird power of not taking everything so damn seriously! Check it out!

]]> marketing, strategy, comedy, laughing, social media, network, connections, drinking No Three problems. 53 53 Three problems. full 914c5897-2bbd-402e-90ba-c06062c069e6 https://www.crackitpodcast.com/ On this episode of Crack It, we try something new baby!!!!! Instead of spending the whole episode on one problem, Jesse, Simon and Romain each bring their own and give themselves 20 minutes to solve it. Jesse wants to know how the heck we stop public bathrooms from inevitably becoming disgusting and whether it’s possible to inspire a little more societal decency. Simon takes on airport security and the challenge of making it both quicker and less miserable while getting people to respect the process a bit more. Then Romain dives into one of the great modern restaurant tensions: no substitutions. Is that actually a problem or are we all being babies about it? It’s a fun one with three very different problems and a whole lot of opinions. Check it out!

]]> On this episode of Crack It, we try something new baby!!!!! Instead of spending the whole episode on one problem, Jesse, Simon and Romain each bring their own and give themselves 20 minutes to solve it. Jesse wants to know how the heck we stop public bathrooms from inevitably becoming disgusting and whether it’s possible to inspire a little more societal decency. Simon takes on airport security and the challenge of making it both quicker and less miserable while getting people to respect the process a bit more. Then Romain dives into one of the great modern restaurant tensions: no substitutions. Is that actually a problem or are we all being babies about it? It’s a fun one with three very different problems and a whole lot of opinions. Check it out!

]]> Tue, 28 Apr 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3744 On this episode of Crack It, we try something new baby!!!!! Instead of spending the whole episode on one problem, Jesse, Simon and Romain each bring their own and give themselves 20 minutes to solve it. Jesse wants to know how the heck we stop public bathrooms from inevitably becoming disgusting and whether it’s possible to inspire a little more societal decency. Simon takes on airport security and the challenge of making it both quicker and less miserable while getting people to respect the process a bit more. Then Romain dives into one of the great modern restaurant tensions: no substitutions. Is that actually a problem or are we all being babies about it? It’s a fun one with three very different problems and a whole lot of opinions. Check it out!

]]> marketing, strategy, restaurants, airports, tsa, bathroom, etiquette No It's time to learn a second language. 52 52 It's time to learn a second language. full f041a352-787c-4974-9be5-71084209151d https://www.crackitpodcast.com/ “Everyone agrees learning a second language is valuable. Almost no one actually does it.”

In this episode of Crack It In An Hour, Romain speaks with Jesse and Biz to unpack a question that feels obvious on the surface and surprisingly broken underneath: why aren’t more people learning another language?
They get into the real barriers: the illusion that it’s too late, the dominance of English, the way education systems strip the joy out of language, and the lack of real-world necessity. But they also challenge the premise: what if the benefits go far beyond utility? Identity, empathy, access to culture, even how you think.
At some point, the conversation turns inward with a personal “taste audit”: what languages do we wish we spoke, and what’s actually stopping us?
From there, it shifts into solutions. Not the usual apps and streaks but more radical ideas. What would it take to force people into learning? Should we design more friction, not less? What would a product or system look like that actually changes behavior?

This one goes beyond language and into how we choose to stay comfortable vs. expand our world.

Did they crack it? Listen and find out.

]]> “Everyone agrees learning a second language is valuable. Almost no one actually does it.”

In this episode of Crack It In An Hour, Romain speaks with Jesse and Biz to unpack a question that feels obvious on the surface and surprisingly broken underneath: why aren’t more people learning another language?
They get into the real barriers: the illusion that it’s too late, the dominance of English, the way education systems strip the joy out of language, and the lack of real-world necessity. But they also challenge the premise: what if the benefits go far beyond utility? Identity, empathy, access to culture, even how you think.
At some point, the conversation turns inward with a personal “taste audit”: what languages do we wish we spoke, and what’s actually stopping us?
From there, it shifts into solutions. Not the usual apps and streaks but more radical ideas. What would it take to force people into learning? Should we design more friction, not less? What would a product or system look like that actually changes behavior?

This one goes beyond language and into how we choose to stay comfortable vs. expand our world.

Did they crack it? Listen and find out.

]]> Tue, 21 Apr 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3809 “Everyone agrees learning a second language is valuable. Almost no one actually does it.”

In this episode of Crack It In An Hour, Romain speaks with Jesse and Biz to unpack a question that feels obvious on the surface and surprisingly broken underneath: why aren’t more people learning another language?
They get into the real barriers: the illusion that it’s too late, the dominance of English, the way education systems strip the joy out of language, and the lack of real-world necessity. But they also challenge the premise: what if the benefits go far beyond utility? Identity, empathy, access to culture, even how you think.
At some point, the conversation turns inward with a personal “taste audit”: what languages do we wish we spoke, and what’s actually stopping us?
From there, it shifts into solutions. Not the usual apps and streaks but more radical ideas. What would it take to force people into learning? Should we design more friction, not less? What would a product or system look like that actually changes behavior?

This one goes beyond language and into how we choose to stay comfortable vs. expand our world.

Did they crack it? Listen and find out.

]]> marketing, strategy, language, duolingo No Making great TV. 51 51 Making great TV. full 1123d8c4-24c9-41d0-b16d-09edf9796173 https://www.crackitpodcast.com/ What makes great TV… great? Is it art? Is it comfort food? Is it something in between? In this episode, Jesse brings a deceptively simple question to Simon and Biz: how do we make great TV today? What follows is a wide-ranging, nuanced conversation about the current state of television, the pressures of the modern landscape, and whether “greatness” is even something we can all agree on anymore. From prestige dramas to easy rewatches, the gang digs into what audiences actually want, what creators are up against, and what it might take to truly stand out. It’s a big one with no easy answers. Did they crack it? Give it a listen.

]]> What makes great TV… great? Is it art? Is it comfort food? Is it something in between? In this episode, Jesse brings a deceptively simple question to Simon and Biz: how do we make great TV today? What follows is a wide-ranging, nuanced conversation about the current state of television, the pressures of the modern landscape, and whether “greatness” is even something we can all agree on anymore. From prestige dramas to easy rewatches, the gang digs into what audiences actually want, what creators are up against, and what it might take to truly stand out. It’s a big one with no easy answers. Did they crack it? Give it a listen.

]]> Tue, 14 Apr 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3639 What makes great TV… great? Is it art? Is it comfort food? Is it something in between? In this episode, Jesse brings a deceptively simple question to Simon and Biz: how do we make great TV today? What follows is a wide-ranging, nuanced conversation about the current state of television, the pressures of the modern landscape, and whether “greatness” is even something we can all agree on anymore. From prestige dramas to easy rewatches, the gang digs into what audiences actually want, what creators are up against, and what it might take to truly stand out. It’s a big one with no easy answers. Did they crack it? Give it a listen.

]]> marketing, strategy, film, tv, hollywood, youtube, netflix No How do we expand our musical taste? — ft. Luke Yun 50 50 How do we expand our musical taste? — ft. Luke Yun full e82359d0-c947-448a-97b1-502e4605a896 https://www.crackitpodcast.com/ Most of us are stuck. Stuck in the same playlist, the same three artists, the same songs we discovered in high school. And the algorithm isn't helping, 70% of music consumption comes from titles older than 18 months. So Romain brings the question to the table: how do you actually get people to leave their taste bubble? Joined by friend and digital creator Luke Yun, the crew digs into why taste is so hard to shake — comfort, identity, social pressure, and the three-second skip culture that's rewiring how we even listen. They get into mood-based playlists, listening rooms, "normal people" music reviews, and whether the sociology of taste formation is the real thing nobody's cracking. Spoiler: they don't crack it. But they get close enough to make you want to go listen to something you've never heard before.

]]> Most of us are stuck. Stuck in the same playlist, the same three artists, the same songs we discovered in high school. And the algorithm isn't helping, 70% of music consumption comes from titles older than 18 months. So Romain brings the question to the table: how do you actually get people to leave their taste bubble? Joined by friend and digital creator Luke Yun, the crew digs into why taste is so hard to shake — comfort, identity, social pressure, and the three-second skip culture that's rewiring how we even listen. They get into mood-based playlists, listening rooms, "normal people" music reviews, and whether the sociology of taste formation is the real thing nobody's cracking. Spoiler: they don't crack it. But they get close enough to make you want to go listen to something you've never heard before.

]]> Tue, 07 Apr 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3774 Most of us are stuck. Stuck in the same playlist, the same three artists, the same songs we discovered in high school. And the algorithm isn't helping, 70% of music consumption comes from titles older than 18 months. So Romain brings the question to the table: how do you actually get people to leave their taste bubble? Joined by friend and digital creator Luke Yun, the crew digs into why taste is so hard to shake — comfort, identity, social pressure, and the three-second skip culture that's rewiring how we even listen. They get into mood-based playlists, listening rooms, "normal people" music reviews, and whether the sociology of taste formation is the real thing nobody's cracking. Spoiler: they don't crack it. But they get close enough to make you want to go listen to something you've never heard before.

]]> Strategy, marketing, culture, humor, vibes, business No The new American sport. 49 49 The new American sport. full ae855d5c-ffec-4870-8f71-740402a56977 https://www.crackitpodcast.com/ Creating a new sports league sounds easy…until you actually try to do it. In this episode Simon brings a big swing to the table: can they invent the next great American sports league? Alongside Jesse and Romain, the group dives headfirst into what modern audiences actually want. From rethinking gender in sport, to dialing in the right level of physicality, to dissecting what past leagues got right (and very, very wrong), the conversation quickly turns into a chaotic, hilarious, and surprisingly thoughtful attempt at building something people would actually watch. It’s part sports, part media strategy, part cultural commentary. Did they crack it? No. No they did not.

]]> Creating a new sports league sounds easy…until you actually try to do it. In this episode Simon brings a big swing to the table: can they invent the next great American sports league? Alongside Jesse and Romain, the group dives headfirst into what modern audiences actually want. From rethinking gender in sport, to dialing in the right level of physicality, to dissecting what past leagues got right (and very, very wrong), the conversation quickly turns into a chaotic, hilarious, and surprisingly thoughtful attempt at building something people would actually watch. It’s part sports, part media strategy, part cultural commentary. Did they crack it? No. No they did not.

]]> Tue, 31 Mar 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3680 Creating a new sports league sounds easy…until you actually try to do it. In this episode Simon brings a big swing to the table: can they invent the next great American sports league? Alongside Jesse and Romain, the group dives headfirst into what modern audiences actually want. From rethinking gender in sport, to dialing in the right level of physicality, to dissecting what past leagues got right (and very, very wrong), the conversation quickly turns into a chaotic, hilarious, and surprisingly thoughtful attempt at building something people would actually watch. It’s part sports, part media strategy, part cultural commentary. Did they crack it? No. No they did not.

]]> Strategy, marketing, culture, humor, vibes, business No Donate your blood. 48 48 Donate your blood. full 86b95da1-2270-4fbd-8a5b-4ca6448f67b5 https://www.crackitpodcast.com/ Only about 3% of eligible Americans donate blood. THREE PERCENT. For something that quite literally saves lives, that number feels…insane. In this episode Jesse brings the problem to the table and tasks Romain and Simon with figuring out how to change it. Is it awareness? Is it fear? Or is it something deeper about how we form habits and what actually motivates people to do things that don’t immediately benefit them? The gang digs into the psychology of behavior change, emotional incentives, and what it would take to make donating blood feel less like a chore and more like something you want to do.

]]> Only about 3% of eligible Americans donate blood. THREE PERCENT. For something that quite literally saves lives, that number feels…insane. In this episode Jesse brings the problem to the table and tasks Romain and Simon with figuring out how to change it. Is it awareness? Is it fear? Or is it something deeper about how we form habits and what actually motivates people to do things that don’t immediately benefit them? The gang digs into the psychology of behavior change, emotional incentives, and what it would take to make donating blood feel less like a chore and more like something you want to do.

]]> Tue, 24 Mar 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3737 Only about 3% of eligible Americans donate blood. THREE PERCENT. For something that quite literally saves lives, that number feels…insane. In this episode Jesse brings the problem to the table and tasks Romain and Simon with figuring out how to change it. Is it awareness? Is it fear? Or is it something deeper about how we form habits and what actually motivates people to do things that don’t immediately benefit them? The gang digs into the psychology of behavior change, emotional incentives, and what it would take to make donating blood feel less like a chore and more like something you want to do.

]]> marketing, strategy, health, community, blood drive No Breaking the buzzword of community — ft. Nourhan Wahdan 47 47 Breaking the buzzword of community — ft. Nourhan Wahdan full 0c977532-a393-41f9-a165-75b032cffff4 https://www.crackitpodcast.com/ Somewhere along the way, “community” became one of the most overused words in marketing. Every brand wants one, every founder claims to build one, but what does it actually mean? In this episode, Jesse, Biz, and Romain are joined by brand strategist and creative director Nourhan Wahdan to unpack the buzzword and get closer to a real definition. Is community about scale or intimacy? Is it built around shared ideology, mutual support, or simply a sense of belonging?

The conversation explores why community has become such a powerful aspiration for brands and people alike, and whether the term has started to lose its meaning through overuse. They introduce the idea that real community often requires friction. Instead of frictionless convenience, you sometimes need effort, exposure to new perspectives, and moments of discomfort to create the conditions for deeper connection.

From belonging and shared values to the tension between access and intimacy, the group debates what actually holds communities together and what brands consistently get wrong when they try to manufacture them. Did they crack it? Check it out!

]]> Somewhere along the way, “community” became one of the most overused words in marketing. Every brand wants one, every founder claims to build one, but what does it actually mean? In this episode, Jesse, Biz, and Romain are joined by brand strategist and creative director Nourhan Wahdan to unpack the buzzword and get closer to a real definition. Is community about scale or intimacy? Is it built around shared ideology, mutual support, or simply a sense of belonging?

The conversation explores why community has become such a powerful aspiration for brands and people alike, and whether the term has started to lose its meaning through overuse. They introduce the idea that real community often requires friction. Instead of frictionless convenience, you sometimes need effort, exposure to new perspectives, and moments of discomfort to create the conditions for deeper connection.

From belonging and shared values to the tension between access and intimacy, the group debates what actually holds communities together and what brands consistently get wrong when they try to manufacture them. Did they crack it? Check it out!

]]> Tue, 17 Mar 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3712 Somewhere along the way, “community” became one of the most overused words in marketing. Every brand wants one, every founder claims to build one, but what does it actually mean? In this episode, Jesse, Biz, and Romain are joined by brand strategist and creative director Nourhan Wahdan to unpack the buzzword and get closer to a real definition. Is community about scale or intimacy? Is it built around shared ideology, mutual support, or simply a sense of belonging?

The conversation explores why community has become such a powerful aspiration for brands and people alike, and whether the term has started to lose its meaning through overuse. They introduce the idea that real community often requires friction. Instead of frictionless convenience, you sometimes need effort, exposure to new perspectives, and moments of discomfort to create the conditions for deeper connection.

From belonging and shared values to the tension between access and intimacy, the group debates what actually holds communities together and what brands consistently get wrong when they try to manufacture them. Did they crack it? Check it out!

]]> marketing, strategy, community, belonging, friction, loneliness epidemic No Can award shows reclaim their DNA? 46 46 Can award shows reclaim their DNA? full d709edbc-be81-4f3c-bad0-3ec4f363b417 https://www.crackitpodcast.com/ Award shows used to feel like cultural events. Now? Ratings are down, attention is split, and they just don’t seem to matter the way they once did. So Romain brings the question: how do we make award shows important again? The crew digs into what made them great at their best — shared moments, unpredictability, star power — and what it means to recreate that in a world without monoculture. We get tactical on format tweaks, audience engagement, and how to make them feel bigger than just trophies. It’s an energetic one full of real ideas and real excitement. Are award shows done…or just ready for a reinvention? Check it out.

]]> Award shows used to feel like cultural events. Now? Ratings are down, attention is split, and they just don’t seem to matter the way they once did. So Romain brings the question: how do we make award shows important again? The crew digs into what made them great at their best — shared moments, unpredictability, star power — and what it means to recreate that in a world without monoculture. We get tactical on format tweaks, audience engagement, and how to make them feel bigger than just trophies. It’s an energetic one full of real ideas and real excitement. Are award shows done…or just ready for a reinvention? Check it out.

]]> Tue, 10 Mar 2026 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3643 Award shows used to feel like cultural events. Now? Ratings are down, attention is split, and they just don’t seem to matter the way they once did. So Romain brings the question: how do we make award shows important again? The crew digs into what made them great at their best — shared moments, unpredictability, star power — and what it means to recreate that in a world without monoculture. We get tactical on format tweaks, audience engagement, and how to make them feel bigger than just trophies. It’s an energetic one full of real ideas and real excitement. Are award shows done…or just ready for a reinvention? Check it out.

]]> marketing, strategy, oscars, emmys, grammys, golden globes, tiktok, chalamet, dicaprio No Accepting Rejection — ft. Kathleen Munroe 45 45 Accepting Rejection — ft. Kathleen Munroe full 155081b3-68cf-4ef9-89f9-ffe4ecd01365 https://www.crackitpodcast.com/ Rejection. We all hate it. We all face it. So this week Simon brings a tough one to the table: how do we actually get better at dealing with it? We’re joined by the fantastic actor Kathleen Munroe, to break down how to deal with “no” better. From auditions to everyday life, we unpack what rejection really is, the ingredients that make someone resilient, and practical techniques to reframe it from personal failure to simple mismatch. We even brainstorm product ideas to help destigmatize rejection in public. It’s deep, honest, and surprisingly fun. Check it out!

]]> Rejection. We all hate it. We all face it. So this week Simon brings a tough one to the table: how do we actually get better at dealing with it? We’re joined by the fantastic actor Kathleen Munroe, to break down how to deal with “no” better. From auditions to everyday life, we unpack what rejection really is, the ingredients that make someone resilient, and practical techniques to reframe it from personal failure to simple mismatch. We even brainstorm product ideas to help destigmatize rejection in public. It’s deep, honest, and surprisingly fun. Check it out!

]]> Tue, 03 Mar 2026 02:30:00 -0800 Significant Industries Inc. Significant Industries Inc. 4001 Rejection. We all hate it. We all face it. So this week Simon brings a tough one to the table: how do we actually get better at dealing with it? We’re joined by the fantastic actor Kathleen Munroe, to break down how to deal with “no” better. From auditions to everyday life, we unpack what rejection really is, the ingredients that make someone resilient, and practical techniques to reframe it from personal failure to simple mismatch. We even brainstorm product ideas to help destigmatize rejection in public. It’s deep, honest, and surprisingly fun. Check it out!

]]> marketing, strategy, hollywood, rejection, actor, kathleen munroe No Can we fall back in love with reading? 44 44 Can we fall back in love with reading? full 8e406470-9744-43a5-9c06-bea91321e827 https://www.crackitpodcast.com/ In a world where we scroll more than we sit, skim more than we study, and get our information in 30-second bursts, reading books feels…harder than it used to. So in this episode Jesse asks how we get people to read more books and whats stopping us? Sure, the obvious culprits are there. Endless notifications. Streaming everything. Social feeds engineered to hijack our attention. But the conversation doesn’t stop at “phones bad, books good.” The gang goes deeper on what reading actually does for us, how it shapes empathy, sharpens thinking, expands imagination, and forces a kind of mental endurance that’s getting rarer by the day. Check it out!

]]> In a world where we scroll more than we sit, skim more than we study, and get our information in 30-second bursts, reading books feels…harder than it used to. So in this episode Jesse asks how we get people to read more books and whats stopping us? Sure, the obvious culprits are there. Endless notifications. Streaming everything. Social feeds engineered to hijack our attention. But the conversation doesn’t stop at “phones bad, books good.” The gang goes deeper on what reading actually does for us, how it shapes empathy, sharpens thinking, expands imagination, and forces a kind of mental endurance that’s getting rarer by the day. Check it out!

]]> Tue, 24 Feb 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3842 In a world where we scroll more than we sit, skim more than we study, and get our information in 30-second bursts, reading books feels…harder than it used to. So in this episode Jesse asks how we get people to read more books and whats stopping us? Sure, the obvious culprits are there. Endless notifications. Streaming everything. Social feeds engineered to hijack our attention. But the conversation doesn’t stop at “phones bad, books good.” The gang goes deeper on what reading actually does for us, how it shapes empathy, sharpens thinking, expands imagination, and forces a kind of mental endurance that’s getting rarer by the day. Check it out!

]]> marketing, strategy, reading, entertainment, wellness, education, screens No Doing nothing could be everything. 43 43 Doing nothing could be everything. full 78b1f220-bd8f-41f4-968d-52a2e370fa34 https://www.crackitpodcast.com/ There was a study where people would rather shock themselves than sit alone with their own thoughts. Not a metaphor. Actually shock themselves. And yet doing absolutely nothing has massive benefits for our brains, from creativity to emotional regulation to long-term mental health. So what gives? In this episode Simon brings Jesse and Romain a deceptively simple challenge: how do we help people do more nothing? In a culture built on distraction, productivity hacks and infinite scroll, “doing nothing” might be the hardest sell of all. The gang digs into distraction culture, the fear of boredom, the business of attention and whether the only way to market nothing…is to show the results of it. It’s quiet. It’s uncomfortable. It’s kind of a big one. Check it out.

]]> There was a study where people would rather shock themselves than sit alone with their own thoughts. Not a metaphor. Actually shock themselves. And yet doing absolutely nothing has massive benefits for our brains, from creativity to emotional regulation to long-term mental health. So what gives? In this episode Simon brings Jesse and Romain a deceptively simple challenge: how do we help people do more nothing? In a culture built on distraction, productivity hacks and infinite scroll, “doing nothing” might be the hardest sell of all. The gang digs into distraction culture, the fear of boredom, the business of attention and whether the only way to market nothing…is to show the results of it. It’s quiet. It’s uncomfortable. It’s kind of a big one. Check it out.

]]> Tue, 17 Feb 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3890 There was a study where people would rather shock themselves than sit alone with their own thoughts. Not a metaphor. Actually shock themselves. And yet doing absolutely nothing has massive benefits for our brains, from creativity to emotional regulation to long-term mental health. So what gives? In this episode Simon brings Jesse and Romain a deceptively simple challenge: how do we help people do more nothing? In a culture built on distraction, productivity hacks and infinite scroll, “doing nothing” might be the hardest sell of all. The gang digs into distraction culture, the fear of boredom, the business of attention and whether the only way to market nothing…is to show the results of it. It’s quiet. It’s uncomfortable. It’s kind of a big one. Check it out.

]]> marketing, strategy, boredom, screens, freedom, distraction, scrolling, attention, business No Let the kids roam! 42 42 Let the kids roam! full 9549c94c-9fd5-4d4f-8cb3-ffbb4ae1b45e https://www.crackitpodcast.com/ Somewhere along the way, keeping kids safe slowly turned into keeping them supervised at all times. In this episode, Romain kicks things off by asking a simple but uncomfortable question: when did letting kids roam start to feel irresponsible? Why has independent play, wandering the neighborhood, or figuring things out alone become so rare? Jesse, Biz, and Romain dig into the cultural, emotional, and practical reasons parents hold on so tightly—from fear and social pressure to convenience and guilt—and what kids might be losing as a result. They talk confidence, risk, boredom, resilience, and why freedom isn’t the opposite of care. Did they crack it? Check it out.

]]> Somewhere along the way, keeping kids safe slowly turned into keeping them supervised at all times. In this episode, Romain kicks things off by asking a simple but uncomfortable question: when did letting kids roam start to feel irresponsible? Why has independent play, wandering the neighborhood, or figuring things out alone become so rare? Jesse, Biz, and Romain dig into the cultural, emotional, and practical reasons parents hold on so tightly—from fear and social pressure to convenience and guilt—and what kids might be losing as a result. They talk confidence, risk, boredom, resilience, and why freedom isn’t the opposite of care. Did they crack it? Check it out.

]]> Tue, 10 Feb 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3785 Somewhere along the way, keeping kids safe slowly turned into keeping them supervised at all times. In this episode, Romain kicks things off by asking a simple but uncomfortable question: when did letting kids roam start to feel irresponsible? Why has independent play, wandering the neighborhood, or figuring things out alone become so rare? Jesse, Biz, and Romain dig into the cultural, emotional, and practical reasons parents hold on so tightly—from fear and social pressure to convenience and guilt—and what kids might be losing as a result. They talk confidence, risk, boredom, resilience, and why freedom isn’t the opposite of care. Did they crack it? Check it out.

]]> marketing, strategy, kids, screen time, freedom No Can we stop replacing and start fixing? 41 41 Can we stop replacing and start fixing? full 75770d38-77d9-4dc2-a187-31d2371ec8d4 https://www.crackitpodcast.com/ Somewhere along the way, “I’ll just pay someone to do it” became the default. In this episode, Jesse kicks things off by asking why DIY and basic handiness have quietly disappeared from everyday life. Why don’t more people try to fix things themselves? Is it the time commitment? The mental load? Or the fear of making it worse and having nothing to show for it? Jesse, Simon, and Romain get into the psychology of modern convenience, the satisfaction (and frustration) of doing things yourself, and whether the risk of failure has scared us off from even trying. Did they crack it? Check it out!

]]> Somewhere along the way, “I’ll just pay someone to do it” became the default. In this episode, Jesse kicks things off by asking why DIY and basic handiness have quietly disappeared from everyday life. Why don’t more people try to fix things themselves? Is it the time commitment? The mental load? Or the fear of making it worse and having nothing to show for it? Jesse, Simon, and Romain get into the psychology of modern convenience, the satisfaction (and frustration) of doing things yourself, and whether the risk of failure has scared us off from even trying. Did they crack it? Check it out!

]]> Tue, 03 Feb 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3764 Somewhere along the way, “I’ll just pay someone to do it” became the default. In this episode, Jesse kicks things off by asking why DIY and basic handiness have quietly disappeared from everyday life. Why don’t more people try to fix things themselves? Is it the time commitment? The mental load? Or the fear of making it worse and having nothing to show for it? Jesse, Simon, and Romain get into the psychology of modern convenience, the satisfaction (and frustration) of doing things yourself, and whether the risk of failure has scared us off from even trying. Did they crack it? Check it out!

]]> marketing, strategy, gdiy, diy, ikea, community, convenience, slow life No How do we get people to hydrate? 40 40 How do we get people to hydrate? full 7ffc71d9-9e0b-4ab1-b3bf-863504d05f07 https://www.crackitpodcast.com/ Most of us know we should drink more water… and yet here we are. On this episode, Simon brings a deceptively simple problem to the table: why don’t people drink enough water? With nearly half of Americans falling short and around 30% walking around dehydrated, the gang (Biz, Jesse, Romain, and Simon) dig into why awareness hasn’t translated into action. From the rise of Stanley cups to the limits of wellness culture, they explore what actually drives behavior change — and what it would take to get people drinking water more often. Is this a branding problem? A habit problem? Or something deeper? Let’s crack it.

]]> Most of us know we should drink more water… and yet here we are. On this episode, Simon brings a deceptively simple problem to the table: why don’t people drink enough water? With nearly half of Americans falling short and around 30% walking around dehydrated, the gang (Biz, Jesse, Romain, and Simon) dig into why awareness hasn’t translated into action. From the rise of Stanley cups to the limits of wellness culture, they explore what actually drives behavior change — and what it would take to get people drinking water more often. Is this a branding problem? A habit problem? Or something deeper? Let’s crack it.

]]> Tue, 27 Jan 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3943 Most of us know we should drink more water… and yet here we are. On this episode, Simon brings a deceptively simple problem to the table: why don’t people drink enough water? With nearly half of Americans falling short and around 30% walking around dehydrated, the gang (Biz, Jesse, Romain, and Simon) dig into why awareness hasn’t translated into action. From the rise of Stanley cups to the limits of wellness culture, they explore what actually drives behavior change — and what it would take to get people drinking water more often. Is this a branding problem? A habit problem? Or something deeper? Let’s crack it.

]]> marketing, strategy, water, hydration, Stanley, wellness No Should we bring back landlines? 39 39 Should we bring back landlines? full c11fe410-3c09-44cc-ab08-07ceb568a725 https://www.crackitpodcast.com/ Landlines are dead…but what would it take to bring them back? In this episode, Biz joins Jesse, Simon, and Romain as they discuss how we could bring one of the more recent forgotten pieces of technology back into our lives.

What starts as a conversation about reducing screen time quickly turns into a bigger debate about purpose, nostalgia, and whether has just moved past communal technology. Could landlines be reimagined for modern life? How do other “old” things manage to feel cool again? And is there something we’ve lost by abandoning them entirely? It’s a tough, wide-ranging discussion with plenty of disagreement and a few completely unexpected ideas. Check it out.

]]> Landlines are dead…but what would it take to bring them back? In this episode, Biz joins Jesse, Simon, and Romain as they discuss how we could bring one of the more recent forgotten pieces of technology back into our lives.

What starts as a conversation about reducing screen time quickly turns into a bigger debate about purpose, nostalgia, and whether has just moved past communal technology. Could landlines be reimagined for modern life? How do other “old” things manage to feel cool again? And is there something we’ve lost by abandoning them entirely? It’s a tough, wide-ranging discussion with plenty of disagreement and a few completely unexpected ideas. Check it out.

]]> Tue, 20 Jan 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3875 Landlines are dead…but what would it take to bring them back? In this episode, Biz joins Jesse, Simon, and Romain as they discuss how we could bring one of the more recent forgotten pieces of technology back into our lives.

What starts as a conversation about reducing screen time quickly turns into a bigger debate about purpose, nostalgia, and whether has just moved past communal technology. Could landlines be reimagined for modern life? How do other “old” things manage to feel cool again? And is there something we’ve lost by abandoning them entirely? It’s a tough, wide-ranging discussion with plenty of disagreement and a few completely unexpected ideas. Check it out.

]]> marketing, strategy, social media, cell phone, landlines No Do New Year's resolutions need a makeover? 38 38 Do New Year's resolutions need a makeover? full d8ede821-2aa8-4f78-b0c5-d75d6dc1495b https://www.crackitpodcast.com/ Every January, we promise ourselves change. Eat better. Move more. Finally become the person we swore we’d be last year. And then… most resolutions quietly die by February. In this episode, Simon brings a question he’s been circling with Romain and Jesse: how do we actually help people stick to their New Year’s resolutions?

The group digs into the role resolutions are supposed to play, why they so consistently fail, and whether the entire concept needs a rethink. Are we asking too much? Framing it all wrong? Or setting people up to fail from the start? It’s a wide-ranging conversation about motivation, identity, pressure, and whether the traditional New Year’s resolution still makes sense in modern life. Did they crack it? Give it a listen and find out.

]]> Every January, we promise ourselves change. Eat better. Move more. Finally become the person we swore we’d be last year. And then… most resolutions quietly die by February. In this episode, Simon brings a question he’s been circling with Romain and Jesse: how do we actually help people stick to their New Year’s resolutions?

The group digs into the role resolutions are supposed to play, why they so consistently fail, and whether the entire concept needs a rethink. Are we asking too much? Framing it all wrong? Or setting people up to fail from the start? It’s a wide-ranging conversation about motivation, identity, pressure, and whether the traditional New Year’s resolution still makes sense in modern life. Did they crack it? Give it a listen and find out.

]]> Tue, 13 Jan 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3782 Every January, we promise ourselves change. Eat better. Move more. Finally become the person we swore we’d be last year. And then… most resolutions quietly die by February. In this episode, Simon brings a question he’s been circling with Romain and Jesse: how do we actually help people stick to their New Year’s resolutions?

The group digs into the role resolutions are supposed to play, why they so consistently fail, and whether the entire concept needs a rethink. Are we asking too much? Framing it all wrong? Or setting people up to fail from the start? It’s a wide-ranging conversation about motivation, identity, pressure, and whether the traditional New Year’s resolution still makes sense in modern life. Did they crack it? Give it a listen and find out.

]]> marketing, strategy, resolutions, health, wellness No Are value customers your most valuable QSR customers? 37 37 Are value customers your most valuable QSR customers? full 61a98d52-ba83-49b0-bb88-636262a143f1 https://crackitpodcast.com/ “Value” has always been one of QSR’s biggest weapons. Cheap, fast, dependable. But what happens when rising food costs start chipping away at the very thing that made QSR… well, QSR?

In this episode, Jesse, Romain, and Simon dig into the future of quick service restaurants and ask a deceptively simple question: are value customers actually your most valuable customers anymore? From redefining what “value” really means today, to exploring the emotional, experiential, and brand factors that matter beyond price, the group goes wide on how QSRs can stay relevant in a world where affordability is no longer guaranteed. It’s a big conversation about changing expectations, shifting loyalties, and what customers really want when everything costs more. Did they crack it? Give it a listen.

]]> “Value” has always been one of QSR’s biggest weapons. Cheap, fast, dependable. But what happens when rising food costs start chipping away at the very thing that made QSR… well, QSR?

In this episode, Jesse, Romain, and Simon dig into the future of quick service restaurants and ask a deceptively simple question: are value customers actually your most valuable customers anymore? From redefining what “value” really means today, to exploring the emotional, experiential, and brand factors that matter beyond price, the group goes wide on how QSRs can stay relevant in a world where affordability is no longer guaranteed. It’s a big conversation about changing expectations, shifting loyalties, and what customers really want when everything costs more. Did they crack it? Give it a listen.

]]> Tue, 06 Jan 2026 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3753 “Value” has always been one of QSR’s biggest weapons. Cheap, fast, dependable. But what happens when rising food costs start chipping away at the very thing that made QSR… well, QSR?

In this episode, Jesse, Romain, and Simon dig into the future of quick service restaurants and ask a deceptively simple question: are value customers actually your most valuable customers anymore? From redefining what “value” really means today, to exploring the emotional, experiential, and brand factors that matter beyond price, the group goes wide on how QSRs can stay relevant in a world where affordability is no longer guaranteed. It’s a big conversation about changing expectations, shifting loyalties, and what customers really want when everything costs more. Did they crack it? Give it a listen.

]]> marketing, strategy, QSR, fast food, value, inflation No Holiday Special: Old episodes, new takes 36 36 Holiday Special: Old episodes, new takes full 052ae23c-6231-4dae-a4b1-e1d1ddc5f4cf https://share.transistor.fm/s/d4f87261 It’s the Holiday Special, which means normal rules do not apply. In this episode Jesse, Simon, and Romain crack open five past topics — Aging, Sleep, Dating, Tennis, and College — to see what they got right, what they got wrong, and what new takes have emerged after letting these ideas sit for a while. Some opinions have evolved, some have hardened, and a few get completely re-litigated. It’s reflective, messy, funny, and exactly what happens when you put three strong opinions in a room at the end of the year. Consider this a festive remix of some Crack It greatest hits.

]]> It’s the Holiday Special, which means normal rules do not apply. In this episode Jesse, Simon, and Romain crack open five past topics — Aging, Sleep, Dating, Tennis, and College — to see what they got right, what they got wrong, and what new takes have emerged after letting these ideas sit for a while. Some opinions have evolved, some have hardened, and a few get completely re-litigated. It’s reflective, messy, funny, and exactly what happens when you put three strong opinions in a room at the end of the year. Consider this a festive remix of some Crack It greatest hits.

]]> Tue, 23 Dec 2025 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3811 It’s the Holiday Special, which means normal rules do not apply. In this episode Jesse, Simon, and Romain crack open five past topics — Aging, Sleep, Dating, Tennis, and College — to see what they got right, what they got wrong, and what new takes have emerged after letting these ideas sit for a while. Some opinions have evolved, some have hardened, and a few get completely re-litigated. It’s reflective, messy, funny, and exactly what happens when you put three strong opinions in a room at the end of the year. Consider this a festive remix of some Crack It greatest hits.

]]> Strategy, marketing, culture, humor, vibes, business No Will the great mall revival ever happen? 35 35 Will the great mall revival ever happen? full feaedc35-b879-4e4c-abb2-ed5662f2dc1a https://share.transistor.fm/s/14c08595 The American mall didn’t die overnight—it slowly lost its reason to exist. In this episode, Jesse, Simon, and Romain unpack how overbuilding, e-commerce, cultural shifts, and the loss of hangout spaces like record stores hollowed malls out. Then they flip the question forward: what should a mall be in a world where online shopping is permanent? From experiential brands to fandom-driven spaces and destination food, the crew takes a crack at whether malls still have a future worth saving. Did they crack the great mall revival?

]]> The American mall didn’t die overnight—it slowly lost its reason to exist. In this episode, Jesse, Simon, and Romain unpack how overbuilding, e-commerce, cultural shifts, and the loss of hangout spaces like record stores hollowed malls out. Then they flip the question forward: what should a mall be in a world where online shopping is permanent? From experiential brands to fandom-driven spaces and destination food, the crew takes a crack at whether malls still have a future worth saving. Did they crack the great mall revival?

]]> Tue, 16 Dec 2025 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3739 The American mall didn’t die overnight—it slowly lost its reason to exist. In this episode, Jesse, Simon, and Romain unpack how overbuilding, e-commerce, cultural shifts, and the loss of hangout spaces like record stores hollowed malls out. Then they flip the question forward: what should a mall be in a world where online shopping is permanent? From experiential brands to fandom-driven spaces and destination food, the crew takes a crack at whether malls still have a future worth saving. Did they crack the great mall revival?

]]> malls, retail, shopping, dtc, business, culture, strategy, No How do you make bold choices? — ft. Alix Petit 34 34 How do you make bold choices? — ft. Alix Petit full c027b6a8-e10d-4292-8886-388e3c160245 https://share.transistor.fm/s/7a9a56a1 Why do some people leap while others freeze? In this episode, Romain, Jesse and Simon team up with French entrepreneur Alix Petit, founder of Heimstone, Creative Director of The Refreshment Club and the mind behind the Substack WHAT COMES AFTER. Together they unpack the psychology of making big choices, what failure really means, how physical well-being fuels mental courage, and the reasons people avoid change even when they desperately want it. Did they crack what it takes to choose boldly? Listen and find out!

]]> Why do some people leap while others freeze? In this episode, Romain, Jesse and Simon team up with French entrepreneur Alix Petit, founder of Heimstone, Creative Director of The Refreshment Club and the mind behind the Substack WHAT COMES AFTER. Together they unpack the psychology of making big choices, what failure really means, how physical well-being fuels mental courage, and the reasons people avoid change even when they desperately want it. Did they crack what it takes to choose boldly? Listen and find out!

]]> Mon, 08 Dec 2025 20:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3814 Why do some people leap while others freeze? In this episode, Romain, Jesse and Simon team up with French entrepreneur Alix Petit, founder of Heimstone, Creative Director of The Refreshment Club and the mind behind the Substack WHAT COMES AFTER. Together they unpack the psychology of making big choices, what failure really means, how physical well-being fuels mental courage, and the reasons people avoid change even when they desperately want it. Did they crack what it takes to choose boldly? Listen and find out!

]]> marketing, strategy, culture, business, entrepreneurship, risk, confidence, decision making, No America has a drinking problem. 33 33 America has a drinking problem. full 276bdc6c-f9e1-469b-9876-c018e5cc6bf5 https://share.transistor.fm/s/f71a85fc Drinking isn’t down because indulgence is down — it’s down because the entire culture around it is cracking. In this episode, Jesse, Simon and Romain tackle the decline of drinking as a social experience and ask what it would take to revive it. Are bars worse now? Is the rise of remote work, wellness trends, and “protecting your peace” killing the collective joy of being a little buzzed together? And what happens to human connection when everyone is terrified of being filmed after three margaritas? From London pub culture to the idea of phone-free bars, to the possibility that drinking might actually be a form of modern self-care (don’t @ us), the gang breaks down what drinking used to mean, and what it could mean again. Did we crack it? Check it out.

]]> Drinking isn’t down because indulgence is down — it’s down because the entire culture around it is cracking. In this episode, Jesse, Simon and Romain tackle the decline of drinking as a social experience and ask what it would take to revive it. Are bars worse now? Is the rise of remote work, wellness trends, and “protecting your peace” killing the collective joy of being a little buzzed together? And what happens to human connection when everyone is terrified of being filmed after three margaritas? From London pub culture to the idea of phone-free bars, to the possibility that drinking might actually be a form of modern self-care (don’t @ us), the gang breaks down what drinking used to mean, and what it could mean again. Did we crack it? Check it out.

]]> Tue, 02 Dec 2025 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3760 Drinking isn’t down because indulgence is down — it’s down because the entire culture around it is cracking. In this episode, Jesse, Simon and Romain tackle the decline of drinking as a social experience and ask what it would take to revive it. Are bars worse now? Is the rise of remote work, wellness trends, and “protecting your peace” killing the collective joy of being a little buzzed together? And what happens to human connection when everyone is terrified of being filmed after three margaritas? From London pub culture to the idea of phone-free bars, to the possibility that drinking might actually be a form of modern self-care (don’t @ us), the gang breaks down what drinking used to mean, and what it could mean again. Did we crack it? Check it out.

]]> strategy, marketing, business, alcohol, drinking culture, bar culture, No Can social be good again? 32 32 Can social be good again? full b55c5bd2-4377-4b1a-ba69-1c5d1bbfdd8b https://share.transistor.fm/s/f4e0ded1 Social used to be… social. Remember that? Before everything became an ad, a performance, or a perfectly-filtered version of life? In this episode, Biz sits down with Jesse, Romain and Simon to figure out what it would actually take to make social media feel personal again. From whether Instagram introduced “the aesthetic era,” to the rise of finstas and close friends, the gang digs into how we went from genuine connection to algorithm-optimized broadcasting, and how we might reverse it. Can we get people to share like real people again? Check it out!

]]> Social used to be… social. Remember that? Before everything became an ad, a performance, or a perfectly-filtered version of life? In this episode, Biz sits down with Jesse, Romain and Simon to figure out what it would actually take to make social media feel personal again. From whether Instagram introduced “the aesthetic era,” to the rise of finstas and close friends, the gang digs into how we went from genuine connection to algorithm-optimized broadcasting, and how we might reverse it. Can we get people to share like real people again? Check it out!

]]> Tue, 25 Nov 2025 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3785 Social used to be… social. Remember that? Before everything became an ad, a performance, or a perfectly-filtered version of life? In this episode, Biz sits down with Jesse, Romain and Simon to figure out what it would actually take to make social media feel personal again. From whether Instagram introduced “the aesthetic era,” to the rise of finstas and close friends, the gang digs into how we went from genuine connection to algorithm-optimized broadcasting, and how we might reverse it. Can we get people to share like real people again? Check it out!

]]> marketing, strategy, social media, instagram, snapchat, No What writing does that texting can't. 31 31 What writing does that texting can't. full fe518304-15fa-41fa-8f67-a9078888b399 https://share.transistor.fm/s/fe871ec3 The written word is pretty powerful. Some people may complain about the time it takes or the process of, but maybe that's entirely the point. In this episode the gang discusses the idea of writing letters and the secret power of them, trying to figure out how we get people to see the value and participate in writing more of them. Did we crack it? Check it out.

]]> The written word is pretty powerful. Some people may complain about the time it takes or the process of, but maybe that's entirely the point. In this episode the gang discusses the idea of writing letters and the secret power of them, trying to figure out how we get people to see the value and participate in writing more of them. Did we crack it? Check it out.

]]> Tue, 18 Nov 2025 09:22:10 -0800 Significant Industries Inc. Significant Industries Inc. 3861 The written word is pretty powerful. Some people may complain about the time it takes or the process of, but maybe that's entirely the point. In this episode the gang discusses the idea of writing letters and the secret power of them, trying to figure out how we get people to see the value and participate in writing more of them. Did we crack it? Check it out.

]]> marketing, strategy, stationary, letter writing, caligraphy, hallmark No Is driving still freedom? 30 30 Is driving still freedom? full 52fa8cbc-d5bf-41cc-b7bf-f193fafd8414 https://share.transistor.fm/s/165ec484 Driving used to be a right of passage, a symbolic moment of attaining a new level of freedom on your journey towards adulthood. But things are changing, fewer young people are getting their licenses and fewer people are driving in general. With the rise of rideshare and other services it's never been easier to get by without having to drive, so how do you sell people on the idea of driving when freedom is no longer the main pull? This one goes deep with lots of thoughts and feelings. Did we crack it? Check it out!

]]> Driving used to be a right of passage, a symbolic moment of attaining a new level of freedom on your journey towards adulthood. But things are changing, fewer young people are getting their licenses and fewer people are driving in general. With the rise of rideshare and other services it's never been easier to get by without having to drive, so how do you sell people on the idea of driving when freedom is no longer the main pull? This one goes deep with lots of thoughts and feelings. Did we crack it? Check it out!

]]> Tue, 11 Nov 2025 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3676 Driving used to be a right of passage, a symbolic moment of attaining a new level of freedom on your journey towards adulthood. But things are changing, fewer young people are getting their licenses and fewer people are driving in general. With the rise of rideshare and other services it's never been easier to get by without having to drive, so how do you sell people on the idea of driving when freedom is no longer the main pull? This one goes deep with lots of thoughts and feelings. Did we crack it? Check it out!

]]> marketing, strategy, driving, rideshare, Gen Z No Is travel still fun? — ft. Jesper Andréasson 29 29 Is travel still fun? — ft. Jesper Andréasson full 4a76cd42-3fec-44f1-8552-d0fa4e23823f https://share.transistor.fm/s/b89d198c Travel used to be about discovery, or relaxation or adventure. But lately the process of travel has started to feel like a hassle that gets in the way of the enjoyment of the process. We've been given more freedom to go more places and stay in anything from hotels to homes which is great... but forces us to be alot more active in the decision making of it all. Throw in social media, and other modern pressures and it's a perfect cocktail for making something meant to be fun alot more stressful than it needs to be. In this episode Jesper Andréasson joins us to discuss the problem and how to fix it. Check it out!

]]> Travel used to be about discovery, or relaxation or adventure. But lately the process of travel has started to feel like a hassle that gets in the way of the enjoyment of the process. We've been given more freedom to go more places and stay in anything from hotels to homes which is great... but forces us to be alot more active in the decision making of it all. Throw in social media, and other modern pressures and it's a perfect cocktail for making something meant to be fun alot more stressful than it needs to be. In this episode Jesper Andréasson joins us to discuss the problem and how to fix it. Check it out!

]]> Tue, 04 Nov 2025 01:00:00 -0800 Significant Industries Inc. Significant Industries Inc. 3915 Travel used to be about discovery, or relaxation or adventure. But lately the process of travel has started to feel like a hassle that gets in the way of the enjoyment of the process. We've been given more freedom to go more places and stay in anything from hotels to homes which is great... but forces us to be alot more active in the decision making of it all. Throw in social media, and other modern pressures and it's a perfect cocktail for making something meant to be fun alot more stressful than it needs to be. In this episode Jesper Andréasson joins us to discuss the problem and how to fix it. Check it out!

]]> Strategy, Marketing, Business, Travel, Wellness, No Is Candy Corn the Marmite of candy? 28 28 Is Candy Corn the Marmite of candy? full 391435fb-7da5-465b-a941-0adfdbda803a https://share.transistor.fm/s/c084e14a Candy corn. The words alone typically spark a big reaction either positive or negative, but the story goes deeper than that. While the candy industry is flourishing, candy corn is lagging. So what would it take to help candy corn make a comeback? In this one the gang goes deep on candy corn and the candy industry as a whole. It's a subject near and dear to a whole bunch of us. Check it out!

]]> Candy corn. The words alone typically spark a big reaction either positive or negative, but the story goes deeper than that. While the candy industry is flourishing, candy corn is lagging. So what would it take to help candy corn make a comeback? In this one the gang goes deep on candy corn and the candy industry as a whole. It's a subject near and dear to a whole bunch of us. Check it out!

]]> Tue, 28 Oct 2025 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3465 Candy corn. The words alone typically spark a big reaction either positive or negative, but the story goes deeper than that. While the candy industry is flourishing, candy corn is lagging. So what would it take to help candy corn make a comeback? In this one the gang goes deep on candy corn and the candy industry as a whole. It's a subject near and dear to a whole bunch of us. Check it out!

]]> Strategy, Marketing, Business, Candy, Halloween, Humor, Vibes No Tupperware...? 27 27 Tupperware...? full 81a15d70-8cd3-4171-811a-1a466d7ceb0a https://share.transistor.fm/s/371b89d7 Tupperware. Some people remember it as THE reusable storage brand...others simply know it as a name for reusable storage but didn't know it was an actual company. But recently, the company has been given new life with outside investment. In this episode, Romain, Biz, and Simon dig into how they could make Tupperware bigger than ever again. It's a fun one where our ages really kinda sorta show.

]]> Tupperware. Some people remember it as THE reusable storage brand...others simply know it as a name for reusable storage but didn't know it was an actual company. But recently, the company has been given new life with outside investment. In this episode, Romain, Biz, and Simon dig into how they could make Tupperware bigger than ever again. It's a fun one where our ages really kinda sorta show.

]]> Tue, 21 Oct 2025 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3829 Tupperware. Some people remember it as THE reusable storage brand...others simply know it as a name for reusable storage but didn't know it was an actual company. But recently, the company has been given new life with outside investment. In this episode, Romain, Biz, and Simon dig into how they could make Tupperware bigger than ever again. It's a fun one where our ages really kinda sorta show.

]]> Strategy, Marketing, Business, Tupperware, Home Goods, Food, Cooking No Why is dating so miserable? — ft. Sarah Jenkins 26 26 Why is dating so miserable? — ft. Sarah Jenkins full 5686fc55-5e6c-49bb-8670-544af6610d52 https://www.crackitpodcast.com/ Everyone says dating has never been easier...apps, algorithms, endless choice. But if that’s true, why does it feel so hard, so awkward, so… miserable? In this episode, Jesse and Romain dig into the modern dating paradox with guest Sarah Jenkins, Head of Creative Brand Initiatives at Grindr. From swipe fatigue to the illusion of abundance, to what love even means when everything is optimized, we ask: is dating broken, or are we?

]]> Everyone says dating has never been easier...apps, algorithms, endless choice. But if that’s true, why does it feel so hard, so awkward, so… miserable? In this episode, Jesse and Romain dig into the modern dating paradox with guest Sarah Jenkins, Head of Creative Brand Initiatives at Grindr. From swipe fatigue to the illusion of abundance, to what love even means when everything is optimized, we ask: is dating broken, or are we?

]]> Tue, 14 Oct 2025 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3868 Everyone says dating has never been easier...apps, algorithms, endless choice. But if that’s true, why does it feel so hard, so awkward, so… miserable? In this episode, Jesse and Romain dig into the modern dating paradox with guest Sarah Jenkins, Head of Creative Brand Initiatives at Grindr. From swipe fatigue to the illusion of abundance, to what love even means when everything is optimized, we ask: is dating broken, or are we?

]]> marketing, business, strategy, dating, apps, relationships No Eat more ice cream. 25 25 Eat more ice cream. full 486863e5-6593-45f2-a2b0-d7af91be8ca5 https://www.crackitpodcast.com/ I scream, you scream we all scream for ice cream...well we used to scream a lot more. It turns out ice cream has actually been on the decline for a while, peaking in the 2000s before beginning its steady drop for the last two decades. How can that be? Is it societal? Is it competition from other sweet treats? Changing tastes? In this episode the gang gets into how to start the great ice cream resurgence. This is a fun one. Don't get brain freeze while listening. Check it out!

]]> I scream, you scream we all scream for ice cream...well we used to scream a lot more. It turns out ice cream has actually been on the decline for a while, peaking in the 2000s before beginning its steady drop for the last two decades. How can that be? Is it societal? Is it competition from other sweet treats? Changing tastes? In this episode the gang gets into how to start the great ice cream resurgence. This is a fun one. Don't get brain freeze while listening. Check it out!

]]> Tue, 07 Oct 2025 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3863 I scream, you scream we all scream for ice cream...well we used to scream a lot more. It turns out ice cream has actually been on the decline for a while, peaking in the 2000s before beginning its steady drop for the last two decades. How can that be? Is it societal? Is it competition from other sweet treats? Changing tastes? In this episode the gang gets into how to start the great ice cream resurgence. This is a fun one. Don't get brain freeze while listening. Check it out!

]]> Strategy, marketing, culture, humor, vibes, business No The big deal with small talk. 24 24 The big deal with small talk. full 6208a9f3-139d-4921-808c-28f330faa5f3 https://www.crackitpodcast.com/ Small talk might seem like, well, a small thing but did you know that small talk has been proven to boost mood, make people more receptive to outside opinions and change people's perception of the world? It's all true! So what if small talk was actually the tiny, little secret to helping us get back to a more cohesive, happy society? In this episode the crew breaks down how to bring small talk back, how it could be made more easy, more fun and more enjoyable. It's a big chat about small talk...We couldn't help ourselves with that last one. Check it out!

]]> Small talk might seem like, well, a small thing but did you know that small talk has been proven to boost mood, make people more receptive to outside opinions and change people's perception of the world? It's all true! So what if small talk was actually the tiny, little secret to helping us get back to a more cohesive, happy society? In this episode the crew breaks down how to bring small talk back, how it could be made more easy, more fun and more enjoyable. It's a big chat about small talk...We couldn't help ourselves with that last one. Check it out!

]]> Tue, 30 Sep 2025 02:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3936 Small talk might seem like, well, a small thing but did you know that small talk has been proven to boost mood, make people more receptive to outside opinions and change people's perception of the world? It's all true! So what if small talk was actually the tiny, little secret to helping us get back to a more cohesive, happy society? In this episode the crew breaks down how to bring small talk back, how it could be made more easy, more fun and more enjoyable. It's a big chat about small talk...We couldn't help ourselves with that last one. Check it out!

]]> marketing, business, strategy, small talk, sociology, psychology No Is it ok to want nice things? 23 23 Is it ok to want nice things? full c581365c-3c4a-4f0b-83fa-270275990bcf https://www.crackitpodcast.com/ Humans are a paradox. A collection of wants and needs that run directly into each other and make no sense. In this episode we dive directly into one of those paradoxes. While most of us want for nice things, we also often want to be seen as unpretentious and unbothered. Why is that? is it because we're worried as being a person who likes nice things and what it says about us? Is it something deeper? Something more shallow? It's a big one as the gang tries to dive deep on figuring out the weird societal boundaries around liking and wanting nice things. Check it out!

]]> Humans are a paradox. A collection of wants and needs that run directly into each other and make no sense. In this episode we dive directly into one of those paradoxes. While most of us want for nice things, we also often want to be seen as unpretentious and unbothered. Why is that? is it because we're worried as being a person who likes nice things and what it says about us? Is it something deeper? Something more shallow? It's a big one as the gang tries to dive deep on figuring out the weird societal boundaries around liking and wanting nice things. Check it out!

]]> Mon, 22 Sep 2025 02:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3809 Humans are a paradox. A collection of wants and needs that run directly into each other and make no sense. In this episode we dive directly into one of those paradoxes. While most of us want for nice things, we also often want to be seen as unpretentious and unbothered. Why is that? is it because we're worried as being a person who likes nice things and what it says about us? Is it something deeper? Something more shallow? It's a big one as the gang tries to dive deep on figuring out the weird societal boundaries around liking and wanting nice things. Check it out!

]]> marketing, business, strategy, luxury, premium, psychology No Where does tennis go from here? 22 22 Where does tennis go from here? full 35d5cad0-a26b-411f-83f9-d290247e397b https://www.crackitpodcast.com/ Tennis is in an interesting situation. For all intents and purposes the sport itself is doing well. People continue to play it and engage with its biggest tournaments. But when you look a level deeper there's the whiff of an existential threat thanks to the growth velocity of pickleball. While tennis is growing, pickleball is exploding. Now tennis players are seeing their courts get swallowed up and replaced with pickleball courts, entire generations usually more enticed to play tennis are being swayed towards pickleball. So the question is, where does tennis go from here? In this episode Romain, Jesse, Simon and friend of the pod Biz try to first identify the problem then figure out the best approach. Check it out!

]]> Tennis is in an interesting situation. For all intents and purposes the sport itself is doing well. People continue to play it and engage with its biggest tournaments. But when you look a level deeper there's the whiff of an existential threat thanks to the growth velocity of pickleball. While tennis is growing, pickleball is exploding. Now tennis players are seeing their courts get swallowed up and replaced with pickleball courts, entire generations usually more enticed to play tennis are being swayed towards pickleball. So the question is, where does tennis go from here? In this episode Romain, Jesse, Simon and friend of the pod Biz try to first identify the problem then figure out the best approach. Check it out!

]]> Mon, 15 Sep 2025 02:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 4119 Tennis is in an interesting situation. For all intents and purposes the sport itself is doing well. People continue to play it and engage with its biggest tournaments. But when you look a level deeper there's the whiff of an existential threat thanks to the growth velocity of pickleball. While tennis is growing, pickleball is exploding. Now tennis players are seeing their courts get swallowed up and replaced with pickleball courts, entire generations usually more enticed to play tennis are being swayed towards pickleball. So the question is, where does tennis go from here? In this episode Romain, Jesse, Simon and friend of the pod Biz try to first identify the problem then figure out the best approach. Check it out!

]]> marketing, business, strategy, problem solving, tennis, us open, pickleball, sports No Is the algorithm ruining creative aspiration? — ft. Chris McPherson 21 21 Is the algorithm ruining creative aspiration? — ft. Chris McPherson full 02490662-b3d5-4b1b-8d7e-878915c3b718 https://www.crackitpodcast.com/ The Algorithmic Aesthetic. It's a thing that has gone beyond your social feed to inform just about everything. The long and short of it is that in a world where content is optimized for an algorithm, eventually everything starts to look like what would work best for the algorithm. It sounds like science fiction but we're in the middle of living it. In this episode Simon and Jesse are joined by Chris McPherson to discuss the issue and potential ways to help bring a little more variety to the world. Check it out!

]]> The Algorithmic Aesthetic. It's a thing that has gone beyond your social feed to inform just about everything. The long and short of it is that in a world where content is optimized for an algorithm, eventually everything starts to look like what would work best for the algorithm. It sounds like science fiction but we're in the middle of living it. In this episode Simon and Jesse are joined by Chris McPherson to discuss the issue and potential ways to help bring a little more variety to the world. Check it out!

]]> Mon, 08 Sep 2025 02:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3830 The Algorithmic Aesthetic. It's a thing that has gone beyond your social feed to inform just about everything. The long and short of it is that in a world where content is optimized for an algorithm, eventually everything starts to look like what would work best for the algorithm. It sounds like science fiction but we're in the middle of living it. In this episode Simon and Jesse are joined by Chris McPherson to discuss the issue and potential ways to help bring a little more variety to the world. Check it out!

]]> marketing, business, strategy, problem solving, algorithm, pinterest, inspiration, creative, creativity, aesthetic No How do we get people to eat together again? 20 20 How do we get people to eat together again? full e7e6d051-b233-436a-8e37-64f552d47023 https://www.crackitpodcast.com/ Only 30% of families eat dinner together, 46% of all U.S. meals are eaten alone. Besides just being a little sad, there are bigger reasons why this is a problem. Communal eating has massive positive effects from dietary to emotional. In fact it is just as predictive of life satisfaction as things like job status or income. So what's stopping us from breaking bread together and how do we fix it? Give it a listen and find out. 

]]> Only 30% of families eat dinner together, 46% of all U.S. meals are eaten alone. Besides just being a little sad, there are bigger reasons why this is a problem. Communal eating has massive positive effects from dietary to emotional. In fact it is just as predictive of life satisfaction as things like job status or income. So what's stopping us from breaking bread together and how do we fix it? Give it a listen and find out. 

]]> Tue, 02 Sep 2025 02:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3872 Only 30% of families eat dinner together, 46% of all U.S. meals are eaten alone. Besides just being a little sad, there are bigger reasons why this is a problem. Communal eating has massive positive effects from dietary to emotional. In fact it is just as predictive of life satisfaction as things like job status or income. So what's stopping us from breaking bread together and how do we fix it? Give it a listen and find out. 

]]> marketing, business, strategy, problem solving, family dinner, mealtime, leisure, restaurants, food, foodie, family meal, community table No Does everyone misunderstand Miami? 19 19 Does everyone misunderstand Miami? full 022222a9-4b3d-4510-acee-d438f05528d0 https://www.crackitpodcast.com/ When you think of Miami do you think of South Beach, cruises and cocaine or do you think about a growing and dynamic business capital with an enticing lifestyle for just about anyone and any interest? Well if you thought more of the former you're not alone. In this episode Romain pounds the table for one of his favorite American cities and helping to reflect the truth of the city and fight back the stereotypes. Did we pull it off? It really comes together in the last few minutes, but you tell us!

]]> When you think of Miami do you think of South Beach, cruises and cocaine or do you think about a growing and dynamic business capital with an enticing lifestyle for just about anyone and any interest? Well if you thought more of the former you're not alone. In this episode Romain pounds the table for one of his favorite American cities and helping to reflect the truth of the city and fight back the stereotypes. Did we pull it off? It really comes together in the last few minutes, but you tell us!

]]> Sun, 24 Aug 2025 21:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3774 When you think of Miami do you think of South Beach, cruises and cocaine or do you think about a growing and dynamic business capital with an enticing lifestyle for just about anyone and any interest? Well if you thought more of the former you're not alone. In this episode Romain pounds the table for one of his favorite American cities and helping to reflect the truth of the city and fight back the stereotypes. Did we pull it off? It really comes together in the last few minutes, but you tell us!

]]> marketing, business, strategy, problem solving, miami, travel, relocation, finance, climate change No Why aren't you seeing your doctor? 18 18 Why aren't you seeing your doctor? full 2d2844f3-764d-4a88-907b-83a8d177bf25 https://www.crackitpodcast.com/ Most people don't see the doctor enough. Both when they DEFINITELY SHOULD and when they have their scheduled annual check ups and such. Sooooo why is that? Is it fear of bad news? Is it the experience itself? Is it how much of a chore it has become? Those are all fair reasons. In this episode Romain, Jesse and Simon get into trying to make the act of going to see the doctor more enticing. Did they crack it? Give it a listen and let us know!

]]> Most people don't see the doctor enough. Both when they DEFINITELY SHOULD and when they have their scheduled annual check ups and such. Sooooo why is that? Is it fear of bad news? Is it the experience itself? Is it how much of a chore it has become? Those are all fair reasons. In this episode Romain, Jesse and Simon get into trying to make the act of going to see the doctor more enticing. Did they crack it? Give it a listen and let us know!

]]> Tue, 19 Aug 2025 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3779 Most people don't see the doctor enough. Both when they DEFINITELY SHOULD and when they have their scheduled annual check ups and such. Sooooo why is that? Is it fear of bad news? Is it the experience itself? Is it how much of a chore it has become? Those are all fair reasons. In this episode Romain, Jesse and Simon get into trying to make the act of going to see the doctor more enticing. Did they crack it? Give it a listen and let us know!

]]> marketing, business, strategy, problem solving, medical, health and wellness, doctors, healthy lifestyle, insurance, longevity, healthspan No The lost art of conversation — ft. Dany Lennon. 17 17 The lost art of conversation — ft. Dany Lennon. full e7166e0a-2d71-49ed-80f2-8f5f6e2969bc https://www.crackitpodcast.com/ Once upon a time, phone calls were spontaneous, joyful, and the heartbeat of our social lives. Now? They’re either scheduled like a dentist appointment or dodged entirely. In this episode, Jesse, Romain, and special guest Dany Lennon dig into the disappearance of meaningful, impromptu conversations. From the slow death of the dinner table chat to why “Can I call you?” has become a mandatory pre-call ritual, they explore the generational shifts, tech habits, and work exhaustion that are killing curiosity, and why it matters more than ever to bring real conversations back. Is there a way to make voice-to-voice connection feel exciting again? Let's find out!

]]> Once upon a time, phone calls were spontaneous, joyful, and the heartbeat of our social lives. Now? They’re either scheduled like a dentist appointment or dodged entirely. In this episode, Jesse, Romain, and special guest Dany Lennon dig into the disappearance of meaningful, impromptu conversations. From the slow death of the dinner table chat to why “Can I call you?” has become a mandatory pre-call ritual, they explore the generational shifts, tech habits, and work exhaustion that are killing curiosity, and why it matters more than ever to bring real conversations back. Is there a way to make voice-to-voice connection feel exciting again? Let's find out!

]]> Tue, 12 Aug 2025 01:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3943 Once upon a time, phone calls were spontaneous, joyful, and the heartbeat of our social lives. Now? They’re either scheduled like a dentist appointment or dodged entirely. In this episode, Jesse, Romain, and special guest Dany Lennon dig into the disappearance of meaningful, impromptu conversations. From the slow death of the dinner table chat to why “Can I call you?” has become a mandatory pre-call ritual, they explore the generational shifts, tech habits, and work exhaustion that are killing curiosity, and why it matters more than ever to bring real conversations back. Is there a way to make voice-to-voice connection feel exciting again? Let's find out!

]]> marketing, business, strategy, problem solving, loneliness, dany lennon, technology, human connection, friendship, therapy, therapist, meaningful conversation No Where are the vegetables? 16 16 Where are the vegetables? full 53b6c228-a252-4cef-a242-8bbd37c07c4e https://share.transistor.fm/s/2c997d01 Only 1 in 10 adults eat the amount of veggies they're supposed to. And over the last decade vegetable consumption keeps dropping. So what's the deal? In this episode the group comes together to try and get the world to start eating more vegetables. It's a good one filled with rational arguments as well as irrational ones to convince people to start eating more veggies. Check it out!

]]> Only 1 in 10 adults eat the amount of veggies they're supposed to. And over the last decade vegetable consumption keeps dropping. So what's the deal? In this episode the group comes together to try and get the world to start eating more vegetables. It's a good one filled with rational arguments as well as irrational ones to convince people to start eating more veggies. Check it out!

]]> Tue, 05 Aug 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3758 Only 1 in 10 adults eat the amount of veggies they're supposed to. And over the last decade vegetable consumption keeps dropping. So what's the deal? In this episode the group comes together to try and get the world to start eating more vegetables. It's a good one filled with rational arguments as well as irrational ones to convince people to start eating more veggies. Check it out!

]]> marketing, business, strategy, problem solving, healthy eating, wellness, vegetables, vegetarian, healthy cooking, nutrition, diet, food culture, foodie, vitamins No Is a college degree worth it? 15 15 Is a college degree worth it? full b0278694-f5ab-4e17-9906-03589c23d381 https://share.transistor.fm/s/72b8df6e In this episode the team sits down to discuss the future of college education and the value of a degree. There's no denying what college is capable of doing for people, but the disillusionment around it is real and valid. What is its role? What is the goal? And how the heck do you offer something worth the eye watering cost? Check it out and join in on the convo!

]]> In this episode the team sits down to discuss the future of college education and the value of a degree. There's no denying what college is capable of doing for people, but the disillusionment around it is real and valid. What is its role? What is the goal? And how the heck do you offer something worth the eye watering cost? Check it out and join in on the convo!

]]> Tue, 29 Jul 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3747 In this episode the team sits down to discuss the future of college education and the value of a degree. There's no denying what college is capable of doing for people, but the disillusionment around it is real and valid. What is its role? What is the goal? And how the heck do you offer something worth the eye watering cost? Check it out and join in on the convo!

]]> marketing, business, strategy, problem solving, college, college degree, university, big 10, trade school, bachelor's degree No The most popular activity that no one watches. 14 14 The most popular activity that no one watches. full 9ddc5359-eefe-4ea1-bdc0-52124c10a6cb https://share.transistor.fm/s/f41cb2ae Simon loves a great market opportunity, and in this episode he thinks he found one. There's an activity that half of the U.S. participates in, continues to rise in popularity, and yet as a spectator event is still a niche pay-per-view play with no household names or mainstream attention. What is it? Give it a listen and tell us if you think Simon is crazy for believing in its future.

]]> Simon loves a great market opportunity, and in this episode he thinks he found one. There's an activity that half of the U.S. participates in, continues to rise in popularity, and yet as a spectator event is still a niche pay-per-view play with no household names or mainstream attention. What is it? Give it a listen and tell us if you think Simon is crazy for believing in its future.

]]> Tue, 22 Jul 2025 02:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3890 Simon loves a great market opportunity, and in this episode he thinks he found one. There's an activity that half of the U.S. participates in, continues to rise in popularity, and yet as a spectator event is still a niche pay-per-view play with no household names or mainstream attention. What is it? Give it a listen and tell us if you think Simon is crazy for believing in its future.

]]> marketing, business, strategy, problem solving, body building, strength training, exercise, fitness, building muscle, creatine, competitive body building, sports fandom No Can in-person retail win customers back? — ft. Yann Caloghiris 13 13 Can in-person retail win customers back? — ft. Yann Caloghiris full db80f8d7-b7a8-41be-9bfe-c1761567ce8f https://www.crackitpodcast.com/ In-person retail has taken a beating recently. When you have the convenience of online shopping then the haymaker of the Covid shutdown, it's no surprise it ain't doing as well as it used to. But maybe there's a massive opportunity being missed here. On this episode Yann Caloghiris, Executive Director of Left Field Labs joins us to talk about the present and future of retail and how we could make it not just what it was, but imagine completely new possibilities for what it could become. Check it out!

]]> In-person retail has taken a beating recently. When you have the convenience of online shopping then the haymaker of the Covid shutdown, it's no surprise it ain't doing as well as it used to. But maybe there's a massive opportunity being missed here. On this episode Yann Caloghiris, Executive Director of Left Field Labs joins us to talk about the present and future of retail and how we could make it not just what it was, but imagine completely new possibilities for what it could become. Check it out!

]]> Tue, 15 Jul 2025 05:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3949 In-person retail has taken a beating recently. When you have the convenience of online shopping then the haymaker of the Covid shutdown, it's no surprise it ain't doing as well as it used to. But maybe there's a massive opportunity being missed here. On this episode Yann Caloghiris, Executive Director of Left Field Labs joins us to talk about the present and future of retail and how we could make it not just what it was, but imagine completely new possibilities for what it could become. Check it out!

]]> marketing, business, strategy, problem solving, retail, shopping, technology, malls, online shopping, experiential No We gotta get back to nature. 12 12 We gotta get back to nature. full 0d4fa303-da0d-4010-8f5a-8b6172529fce https://www.crackitpodcast.com/ This probably won't shock anyone but it turns out the natural world is incredibly good for us. Even just a walk around your block, breathing some fresh air and getting some sun has proven positive effects on our well-being. So in a world where it's getting easier and easier to do less and less, sit still and stay entertained, how do we get people back outside again? Check it out!

]]> This probably won't shock anyone but it turns out the natural world is incredibly good for us. Even just a walk around your block, breathing some fresh air and getting some sun has proven positive effects on our well-being. So in a world where it's getting easier and easier to do less and less, sit still and stay entertained, how do we get people back outside again? Check it out!

]]> Tue, 08 Jul 2025 05:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3845 This probably won't shock anyone but it turns out the natural world is incredibly good for us. Even just a walk around your block, breathing some fresh air and getting some sun has proven positive effects on our well-being. So in a world where it's getting easier and easier to do less and less, sit still and stay entertained, how do we get people back outside again? Check it out!

]]> marketing, business, strategy, problem solving, nature, outside, outdoors, environment, eco-conscious, urban gardens, green space No How do we make money make sense? 11 11 How do we make money make sense? full 027b48c7-ccae-4e43-b8c1-2efc582acffa https://www.crackitpodcast.com/ Only 48% of Americans can answer basic financial literacy questions. 43% of Americans don't know what a 401k is. It probably comes as no surprise this leads to serious financial problems down the road. Financial illiteracy costs Americans over $1,000 a year, and a staggering total of 243 billion. So why is money so hard to understand? Is it a system built to intentionally confuse? Is it a topic that falls on deaf ears? Are we talking about finance totally wrong? In this episode the gang goes wide trying to pin down how to help people not just understand money better, but WANT to understand money better. Check it out!

]]> Only 48% of Americans can answer basic financial literacy questions. 43% of Americans don't know what a 401k is. It probably comes as no surprise this leads to serious financial problems down the road. Financial illiteracy costs Americans over $1,000 a year, and a staggering total of 243 billion. So why is money so hard to understand? Is it a system built to intentionally confuse? Is it a topic that falls on deaf ears? Are we talking about finance totally wrong? In this episode the gang goes wide trying to pin down how to help people not just understand money better, but WANT to understand money better. Check it out!

]]> Tue, 01 Jul 2025 05:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3727 Only 48% of Americans can answer basic financial literacy questions. 43% of Americans don't know what a 401k is. It probably comes as no surprise this leads to serious financial problems down the road. Financial illiteracy costs Americans over $1,000 a year, and a staggering total of 243 billion. So why is money so hard to understand? Is it a system built to intentionally confuse? Is it a topic that falls on deaf ears? Are we talking about finance totally wrong? In this episode the gang goes wide trying to pin down how to help people not just understand money better, but WANT to understand money better. Check it out!

]]> marketing, business, strategy, problem solving, financial literacy, fintech, money, money moves, investing No Take your dang vacation! 10 10 Take your dang vacation! full ec48c26d-ae69-4d08-8e21-1fc68e910b03 https://www.crackitpodcast.com/ Chances are you don't use all your vacation time. It could be fear of looking like a slacker, being "too busy" or just wanting to feel valued. But did you know that taking a vacation actually HELPS you get ahead in your career? The positive effects of some vacation go well beyond that but in the U.S. the rise and grind mentality often hinders us from doing the very thing that can actually help our professional prospects. In this episode the gang discusses why it's so hard to get people to take their vacation. Did they crack getting people to do it? You tell us!

]]> Chances are you don't use all your vacation time. It could be fear of looking like a slacker, being "too busy" or just wanting to feel valued. But did you know that taking a vacation actually HELPS you get ahead in your career? The positive effects of some vacation go well beyond that but in the U.S. the rise and grind mentality often hinders us from doing the very thing that can actually help our professional prospects. In this episode the gang discusses why it's so hard to get people to take their vacation. Did they crack getting people to do it? You tell us!

]]> Tue, 24 Jun 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3815 Chances are you don't use all your vacation time. It could be fear of looking like a slacker, being "too busy" or just wanting to feel valued. But did you know that taking a vacation actually HELPS you get ahead in your career? The positive effects of some vacation go well beyond that but in the U.S. the rise and grind mentality often hinders us from doing the very thing that can actually help our professional prospects. In this episode the gang discusses why it's so hard to get people to take their vacation. Did they crack getting people to do it? You tell us!

]]> marketing, business, strategy, problem solving, PTO, vacation, workplace culture, burnout, productivity No Do you need to play more? 9 9 Do you need to play more? full a52ab4fa-9c9a-4858-a8ab-863fa6ae94a8 https://www.crackitpodcast.com/ On this episode Jen Costello, the Global Chief Strategy Officer at TBWA Worldwide joins the gang to talk about Play. While most people assume it's the thing of children, the effects of play on people aged 1 to 100 are incredible. Not only is it incredibly healthy, but it also helps with imagination, problem solving and a host of other benefits. But as we get older, we do it less and less. In fact by the time we hit adulthood most of us barely do it at all. The group goes deep on to how to get people out of their shell and out playing more. Give it a listen!

]]> On this episode Jen Costello, the Global Chief Strategy Officer at TBWA Worldwide joins the gang to talk about Play. While most people assume it's the thing of children, the effects of play on people aged 1 to 100 are incredible. Not only is it incredibly healthy, but it also helps with imagination, problem solving and a host of other benefits. But as we get older, we do it less and less. In fact by the time we hit adulthood most of us barely do it at all. The group goes deep on to how to get people out of their shell and out playing more. Give it a listen!

]]> Tue, 17 Jun 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3915 On this episode Jen Costello, the Global Chief Strategy Officer at TBWA Worldwide joins the gang to talk about Play. While most people assume it's the thing of children, the effects of play on people aged 1 to 100 are incredible. Not only is it incredibly healthy, but it also helps with imagination, problem solving and a host of other benefits. But as we get older, we do it less and less. In fact by the time we hit adulthood most of us barely do it at all. The group goes deep on to how to get people out of their shell and out playing more. Give it a listen!

]]> marketing, business, strategy, problem solving, adulthood, play, hobbies, friendship No Who's gonna clean up all the dog crap? 8 8 Who's gonna clean up all the dog crap? full 5cba62c6-c6a5-4bea-b113-baa1da922509 https://www.crackitpodcast.com/ As a society we have huge love and affection for our dogs...but less so for cleaning up after them. On this episode Jesse, Romain and Simon try to figure out how the heck to get the world to clean up after their dogs. From shame tactics to public policy to tech, the gang discusses motivations, the finicky nature of behavior change and a whole lot of other crap. Check it out

]]> As a society we have huge love and affection for our dogs...but less so for cleaning up after them. On this episode Jesse, Romain and Simon try to figure out how the heck to get the world to clean up after their dogs. From shame tactics to public policy to tech, the gang discusses motivations, the finicky nature of behavior change and a whole lot of other crap. Check it out

]]> Tue, 10 Jun 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3751 As a society we have huge love and affection for our dogs...but less so for cleaning up after them. On this episode Jesse, Romain and Simon try to figure out how the heck to get the world to clean up after their dogs. From shame tactics to public policy to tech, the gang discusses motivations, the finicky nature of behavior change and a whole lot of other crap. Check it out

]]> marketing, business, strategy, problem solving, dogs, dog owner, community, neighborhood, sustainability No Movie theaters. They miss you. 7 7 Movie theaters. They miss you. full d2f39546-fe46-4ed7-85a3-0c663cfe29e2 https://www.crackitpodcast.com/ Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it, the gang goes deep on trying to figure out how to get people back to movie theaters. Has the role of movie theaters changed? Do we need to rethink the actual facilities themselves? Is this just a point in culture where people have no interest in this sort of social interaction and would rather watch things alone, or is it a massive opportunity for a world craving more social experiences? It's a big, wide conversation about all of this and more. Check it out.

]]> Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it, the gang goes deep on trying to figure out how to get people back to movie theaters. Has the role of movie theaters changed? Do we need to rethink the actual facilities themselves? Is this just a point in culture where people have no interest in this sort of social interaction and would rather watch things alone, or is it a massive opportunity for a world craving more social experiences? It's a big, wide conversation about all of this and more. Check it out.

]]> Tue, 03 Jun 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3262 Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it, the gang goes deep on trying to figure out how to get people back to movie theaters. Has the role of movie theaters changed? Do we need to rethink the actual facilities themselves? Is this just a point in culture where people have no interest in this sort of social interaction and would rather watch things alone, or is it a massive opportunity for a world craving more social experiences? It's a big, wide conversation about all of this and more. Check it out.

]]> marketing, business, strategy, problem solving, movie industry, movie theaters, fandom, sports, reality TV, hollywood No Have we lost the magic of magic? 6 6 Have we lost the magic of magic? full b536532e-64f1-4cef-a368-aa31424660b2 https://www.crackitpodcast.com/ From the golden age with Houdini front and center, to the post 9/11 world of David Blaine and Criss Angel, the magic industry has seen some huge moments of cultural prominence. On today's episode Jesse, Simon and Romain discuss what it would take to make it a bigger part of the cultural conversation, if now is the right time for its return to center stage and what's holding it back. Jesse and Simon get into it, Romain remains skeptical of it basically the entire time. Give it a listen!

]]> From the golden age with Houdini front and center, to the post 9/11 world of David Blaine and Criss Angel, the magic industry has seen some huge moments of cultural prominence. On today's episode Jesse, Simon and Romain discuss what it would take to make it a bigger part of the cultural conversation, if now is the right time for its return to center stage and what's holding it back. Jesse and Simon get into it, Romain remains skeptical of it basically the entire time. Give it a listen!

]]> Tue, 27 May 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3683 From the golden age with Houdini front and center, to the post 9/11 world of David Blaine and Criss Angel, the magic industry has seen some huge moments of cultural prominence. On today's episode Jesse, Simon and Romain discuss what it would take to make it a bigger part of the cultural conversation, if now is the right time for its return to center stage and what's holding it back. Jesse and Simon get into it, Romain remains skeptical of it basically the entire time. Give it a listen!

]]> marketing, business, strategy, problem solving, magic, magicians, entertainment, reality TV No The Return Of The Roadtrip — ft. Joe Staples 5 5 The Return Of The Roadtrip — ft. Joe Staples full 7e493c91-59fc-44eb-a124-98ebefdf497d https://www.crackitpodcast.com/ The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people to do the holiday for the 'gram, the road trip isn't seen as the top tier option it once was. In this episode of Crack It, we're joined by Joe Staples, a brilliant creative thinker, as we discuss ways to help the road trip capture the attention and the wheels of modern Americans.

]]> The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people to do the holiday for the 'gram, the road trip isn't seen as the top tier option it once was. In this episode of Crack It, we're joined by Joe Staples, a brilliant creative thinker, as we discuss ways to help the road trip capture the attention and the wheels of modern Americans.

]]> Tue, 20 May 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3918 The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people to do the holiday for the 'gram, the road trip isn't seen as the top tier option it once was. In this episode of Crack It, we're joined by Joe Staples, a brilliant creative thinker, as we discuss ways to help the road trip capture the attention and the wheels of modern Americans.

]]> Marketing, strategy, business, tourism, vacation, travel, cars No The Big LA Comeback 4 4 The Big LA Comeback full d62e17e6-250b-406a-8733-960af26d645c https://www.crackitpodcast.com/ Between the fires to start the year, the hard times of the movie industry, an exodus of people leaving Los Angeles for other places and a general not-so-great narrative lately around California, the story around Los Angeles hasn’t been positive. In this episode Jesse, Romain and Simon discuss how they would set up LA to make a massive comeback. 

]]> Between the fires to start the year, the hard times of the movie industry, an exodus of people leaving Los Angeles for other places and a general not-so-great narrative lately around California, the story around Los Angeles hasn’t been positive. In this episode Jesse, Romain and Simon discuss how they would set up LA to make a massive comeback. 

]]> Tue, 13 May 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3392 Between the fires to start the year, the hard times of the movie industry, an exodus of people leaving Los Angeles for other places and a general not-so-great narrative lately around California, the story around Los Angeles hasn’t been positive. In this episode Jesse, Romain and Simon discuss how they would set up LA to make a massive comeback. 

]]> Marketing, strategy, los angeles, fires, entertainment, economy No How do we fix the sleep crisis in America? 3 3 How do we fix the sleep crisis in America? full ce801c9e-9905-4a2d-879a-39ac577661ca https://www.crackitpodcast.com/ 35% of US Adults sleep less than 7 hours. 73% of US high school students don’t get enough sleep on school nights. The sleep deficit America is dealing with has massive financial and health repercussions not to mention the impact it has on personal happiness. Someone should ask some experts on how to fix this! Instead, Romain asks Jesse and Simon to figure out this super tough problem…in an hour.

]]> 35% of US Adults sleep less than 7 hours. 73% of US high school students don’t get enough sleep on school nights. The sleep deficit America is dealing with has massive financial and health repercussions not to mention the impact it has on personal happiness. Someone should ask some experts on how to fix this! Instead, Romain asks Jesse and Simon to figure out this super tough problem…in an hour.

]]> Wed, 07 May 2025 03:05:00 -0700 Significant Industries Inc. Significant Industries Inc. 3756 35% of US Adults sleep less than 7 hours. 73% of US high school students don’t get enough sleep on school nights. The sleep deficit America is dealing with has massive financial and health repercussions not to mention the impact it has on personal happiness. Someone should ask some experts on how to fix this! Instead, Romain asks Jesse and Simon to figure out this super tough problem…in an hour.

]]> Strategy, marketing, culture, sleep, sleep health, longevity No Make aging something to look forward to. 2 2 Make aging something to look forward to. full 2c39b86d-a275-4a00-80ed-2cd804ad2b46 https://www.crackitpodcast.com/ Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.

]]> Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.

]]> Wed, 07 May 2025 03:00:00 -0700 Significant Industries Inc. Significant Industries Inc. 3738 Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.

]]> Strategy, marketing, youth culture, humor, aging, anti-aging No Bring Aerobics back! 1 1 Bring Aerobics back! full 4c3b7675-e455-4098-b905-838855511a83 https://www.crackitpodcast.com/ Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and tasks Jesse and Romain with helping him figure out how. From a deep dive into what was so fantastic about aerobics in the first place, to a plan to go-to-market for a new generation of potential aerobic nuts, the team goes DEEP on all things aerobics and how they could work today.

]]> Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and tasks Jesse and Romain with helping him figure out how. From a deep dive into what was so fantastic about aerobics in the first place, to a plan to go-to-market for a new generation of potential aerobic nuts, the team goes DEEP on all things aerobics and how they could work today.

]]> Tue, 06 May 2025 17:59:21 -0700 Significant Industries Inc. Significant Industries Inc. 3869 Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and tasks Jesse and Romain with helping him figure out how. From a deep dive into what was so fantastic about aerobics in the first place, to a plan to go-to-market for a new generation of potential aerobic nuts, the team goes DEEP on all things aerobics and how they could work today.

]]> Strategy, Marketing, Culture, Humor, Aerobics, Fitness, Nostalgia No