Brie is a highly sought after GA4 expert and has presented at MozCon, Brighton SEO, and many other digital marketing conferences Let’s get a better grasp on GA4 and how to unleash Brie’s framework to new levels.

Important links:

• Brie on LinkedIn
• BEAST Analytics

My guest is Eric Carlson, SEO Manager at SiteImprove. Eric is an organic search expert of 15 years, a MNSearch board member and conference presenter.

Important links:

• Eric on LinkedIn
• Siteimprove

Important links:

• Alex on LinkedIn
• Unbounce

Conversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster. 

Amanda shares her latest research, a case study, strategy and tips for effective link building for local businesses to rank better on Google.

Important links:

• Amanda Jordan on X/Twitter
• Amanda on LinkedIn
• Rickety Roo Agency

Conversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster.

My guest is Mike Blumenthal, cofounder of Near Media, and widely considered the godfather of local search from his unmatched research, publishing, consulting, and experience in local. We discuss their research on how Google local search results are engaged with across result types like organic, map packs, reviews, and ads, as well as the differences from industry to industry. Some eye opening information shared.

Important links:

• Research discussed: The Local Finder, Google's DMA Compliance, Multi-location local SEO strategy
• The Near Memo podcast (Highly recommend) 
• Mike Blumenthal on Twitter
• Mike on LinkedIn

Conversion Cast is sponsored by Leadferno

My guest is Natalie Eagling, president of Hey Mr Media, a social media marketing agency. Hey Mr. helps businesses and brands handcraft their social strategy through content and video creation that tells their story in a unique and engaging way. 

• Natalie Eagling on LinkedIn
• Hey Mr. Media
• Hey Mr. on TikTok and Instagram

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

My guest is Joe Benson, the co-founder of Eversite, a managed web design and digital marketing service that powers over 400 websites. Eversite has appeared in the INC 5000 and helped drive over $350 million in sales for their clients.

We talk with Joe on the strategy of creating a great call to action (CTA), the components of a great CTA, examples of CTAs that win, and more. CTAs are a massive key to great conversion on your website. 

• Joe Benson on Twitter
• Joe on LinkedIn
• Eversite Web Design

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

In handling over 6,000 GBP appeals from suspension with a 90% success rate, Ben knows about why Google suspends listings and what a business can do to get back on the map. Ben outlines why most GBP's get suspended and the new appeals process from Google to get your listing back to ranking and driving leads.

• Ben Fisher on Twitter
• Ben on LinkedIn
• Stead Demand Local SEO agency

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

>>>Must read and watch: 13 Things to Remove From Your Website Immediately and the video of it

The Orbit Media Studios Blog
Andy on LinkedIn
Andy's book: Content Chemistry

Conversion Cast is presented by Leadferno, a conversion platform powered by text messaging to help your business close more leads faster.

She’s worked with A-list brands and celebrities like Johnson & Johnson, Chipotle, Postmates, Dwayne “The Rock” Johnson, Kevin Costner, and Jewel to name a few.

She references so many AI tools like Descript, Jasper, Rows, and more and you can learn about them and get links to them in this article on AI tools for meta ads.

Important links:

• Akvile on Twitter/X
• Akvile on LinkedIn
• Akvertisie Agency website
• AI Tools for META ads

Zack has an extensive background as an SEO analyst, strategist, and now success team manager for Conductor as they serve clients like Citibank, Kroger, Samsung, Vans, WeWork, and GoDaddy.

I know Zack will give us a cluster of great ideas in this episode.

• Zack on LinkedIn

David has been an agency owner for over 15 years offering web development, SEO and digital marketing services. He also manages Local Falcon, a Google maps (and now Apple Maps too!) rank tracking software tool delivering visual ranking results across an entire city.

David and I discuss Google, local SEO, rank tracking, their metrics like SoLV (share of local voice), and how their new AI feature is helping provide suggestions to help businesses rank better with their Google Business Profile. 

• David Hunter on LinkedIn

Jason works with companies to help create and deliver ideas on better tracking and reporting of sales processes and conversions using their technology and voice services. CallTracking metrics boasts clients like Michelin, Verizon, Pulte Homes, and Service Master.

• Jason Smith on LinkedIn
• CallTrackingMetrics

Conversion Cast is sponsored by Leadferno, and our new Performance Report.

Ross is a marketer I greatly admire. His social channels are inspiring, helpful and on point. That’s because he’s helped companies like Canva, MailChimp, Unbounce, and many others with content marketing. Get ready to learn from a master.

• Ross on Twitter/X and LinkedIn
• Foundation Marketing
• Content distribution checklist from Ross

Cari is a former attorney who shifted to digital marketing 15 years ago. She’s the president of MN search marketing association and a fixture on conference stages.

In this episode we cover how to create high converting content thanks to brand and your ideal customer avatar. First, define your key brand elements - and thats not your logo and colors. Your brand story, values, SUPERPOWERS, and personality. Once defined, it's all about communicating your brand values. Cari also dives into creating your Ideal Customer Avatar (ICA) via it's core elements. Once you connect your brand with your ICA, you content is ready to convert at a high level!

Links:

• Cari O'Brien on LinkedIn
• Custom Content Solutions

In this episode we cover how AI can scale content creation for SEO and conversion wins. Hear about Andrew and his agency's process and experience using AI for content projects with clients for great results.

Andrew is a highly experienced and trusted SEO with a knack for tackling large scale SEO challenges like multi-locations, marketplaces and b2b SaaS. LSG has bolstered results for Walmart, Rotten Tomatoes, Crunchbase, Adobe, and many other businesses large and small.

Andrew is a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals.

Important links:

• Andrew on LinkedIn and Twitter/X
• His agency: LSG SEO

In this episode we explore Google’s Local Service Ads - known as LSAs.  My guest is Crystal Horton - a Google Business Profile Product Expert and founder of Crystal Horton Digital.  

Crystal is an exceptional digital marketer and is known by many as the “queen of LSAs”.  One of her many case studies highlights how she used local service ads to generate 3,000 leads and over $700,000 in revenue for a heating and cooling company.

Local Service Ads are available in over 80 business categories on Google, mainly in home services, law, health and real estate. LSAs have great visibility and operate on a pay per lead model, not a pay per click. Listen to Crystal break down all you need to know about LSAs and cover some of the recent big changes to them.

Important links: 

• Google LSA categories and help guide
• Crystal Horton on Twitter/X
• CrystalHorton.com 

Conversion Cast is sponsored by Leadferno.

What I love about Dana is her ability to share and teach digital marketing and analytics to marketers. She’s elite with Google Analytics 4, Google Tag Manager, Looker Studio and more; a former SEO speaker of the year award winner and constantly on stage at MozCon, LocalU, MnSearch Summit and other top conferences. 

Her newly launched Analytics for Agencies playbook is an amazing online course you need to check out if you are a marketer and use the promo code "leadferno" for 10% off!

In this episode we look at Google Analytics 4. What's it all about, what's changed and we dive into Dana's experience and tips for GA4 and reports.

Connect with Dana:
Dana DiTomaso on LinkedIn and Twitter
Kick Point

Conversion Cast is brought to you by Leadferno

In this episode we talk about monthly client reporting for local SEO with a focus on what to include and what to exclude. It might surprise you what Joy feels is important to leave out of your reports. We also discuss tracking leads and conversion. 

Joy's post on monthly SEO reports and what to not include:   Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports

• Sterling Sky Blog
• Joy on Twitter:  @JoyanneHawkins
• Sterling Sky YouTube Channel (over 100 local SEO short videos!)

Conversion Cast is brought to you by Leadferno.

I did the audit myself and found huge value in it, especially in the competitor analysis.

>>>Must read and watch: AI-Powered Webpage Audit and Optimization: SEO and Conversion in 8 Prompts

The Orbit Media Studios Blog
Andy on LinkedIn
Andy's book: Content Chemistry

Conversion Cast focuses on digital marketing and conversion, exploring the art and science to turn a lurker on your website to a lead -  a browser to a buyer. Conversion Cast is presented by Leadferno, a conversion platform powered by text messaging to help your business close more leads faster.