Content Matterz

AI and the Future of Podcast Conversations

Eric Kasimov — Wed, 12 Nov 2025 10:57:35 -0500

In this conversation with David Selinger, CEO and Co-founder of Deep Sentinel, we explore how podcasting opens up something data alone can’t — human depth. Selly talks about why he appears on podcasts regularly (roughly one a week), how it builds trust, and why it’s often the best way for potential hires, investors, and customers to understand who you really are.

He and Eric riff on the evolution of podcasting as a reputation tool — from giving people a true sense of your character to how AI might soon analyze those conversations to model your personality. What starts as a chat about business visibility turns into a thought-provoking look at the intersection of content, technology, and authenticity.

This brief exchange shows why podcasts matter far beyond marketing — they’re signals of transparency, curiosity, and connection in a world run by algorithms.

The full-length episode featuring David Selinger is available on Entrepreneur Perspectives.

AI and the Future of Podcast Conversations was created by the team at KazCM.

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About the episode on Entrepreneur Perspectives

This Content Matterz episode comes from our full conversation with David Selinger (EP 192: Reinventing Security: David Selinger and the Deep Sentinel Mission). In that discussion, we cover everything from AI-powered home protection to leadership lessons from his time at Amazon and Redfin. This clip focuses on how podcasting — and the conversations it sparks — can build brand presence, attract opportunity, and even inspire new technology ideas.

About David Selinger

David Selinger is the CEO and Co-founder of Deep Sentinel, an AI-powered security company that prevents crime before it happens. Previously, he helped launch Amazon’s recommendation engine and served as CTO at Redfin. He’s an entrepreneur, technologist, and thought leader exploring how AI and human connection intersect.

The Real ROI of Podcasting

Eric Kasimov — Fri, 24 Oct 2025 08:26:34 -0400

In this conversation with legendary New York City real estate broker Bob Knakal, we dive into the misunderstood value of podcasting as a business tool. Bob challenges the conventional definition of ROI—reframing it as Return on Involvement. With decades of experience and over 100 podcast appearances, he explains why visibility isn’t vanity, it’s strategy. Whether it’s cold calls, public speaking, or digital media, Bob’s goal is always the same: Get in the way of opportunity for his clients.

This episode explores how consistent content creation builds “market presence,” and why it’s no longer optional for professionals who want to be known, trusted, and called upon. From snail mail campaigns in the ’80s to showing up in AI search results today, Bob shares how real estate success often starts long before the deal. Sometimes with a podcast.

The full-length episode featuring Bob Knakal is available on Entrepreneur Perspectives.

The Real ROI of Podcasting was created by the team at KazCM.

Want to Start a Podcast? We'd Like to Help You

Connect with Eric Kasimov, host of Content Matterz: X | LinkedIn

Authentic Content > Chasing Algorithms

Eric Kasimov — Sat, 26 Apr 2025 06:00:00 -0400

In this conversation with artist Jodie King, we discuss why authentic content ultimately outperforms algorithm-driven content. Innovative creators like Prince and Queen defied industry formulas to create revolutionary work that resonated deeply with audiences. There is a constant battle to trust your creative instincts in a digital landscape that tempts creators to follow formulas. Authenticity ultimately builds stronger connections. As Jodie notes, digital platforms have democratized distribution, allowing creators to connect directly with people who appreciate their unique voice, even if it's "only" 1,000 followers: "What if 1,000 people were lining up outside your door?" This is an episode about the counterintuitive truth that creating from genuine inspiration often builds more loyal and engaged audiences than strategizing for metrics. The full-length episode featuring Jodie King is available on Entrepreneur Perspectives.

Authentic Content > Chasing Algorithms was created by the team at KazCM.

Want to Start a Podcast? We'd Like to Help You

Connect with Eric Kasimov, host of Content Matterz: X | LinkedIn

Why Small Podcast Numbers Still Create Massive Leverage

Eric Kasimov — Thu, 24 Apr 2025 15:15:53 -0400

In this quick conversation with Eric Jorgenson, we explore why podcasting delivers outsized impact even with modest audience numbers. Eric challenges the common misconception that content must reach millions to be valuable, explaining that "it doesn't take a huge audience to have a huge impact on your life." He puts audience size in perspective by asking, "How sweaty you'd be if you walked into a room of 1,000 people watching you talk for an hour?" We discuss how the abstract nature of digital metrics can lead creators to undervalue their actual influence, and why each connection, even if it's just ten people joining your newsletter, compounds over time. This is an episode about appreciating the true leverage of podcasting, beyond raw download numbers, and why small podcast numbers can create massive leverage. The full-length episode featuring Eric Jorgenson is available on Entrepreneur Perspectives.

Why Small Podcast Numbers Still Create Massive Leverage was created by the team at KazCM.

Want to Start a Podcast? We'd Like to Help You

Connect with Eric Kasimov, host of Content Matterz: X | LinkedIn

About Eric Jorgenson: Eric Jorgenson is the CEO of Scribe Media and the author of The Almanack of Naval Ravikant. He has a blog, email newsletter, and a podcast called Smart Friends.

There's No Such Thing as Too Much Content

Eric Kasimov — Fri, 18 Apr 2025 06:15:00 -0400

In this chat with Yehuda Niv, CEO of Spines and founder of Niv Publishing, we explore whether there can ever be "too much content" in an AI-driven world. Yehuda argues that hyper-personalization will actually make increasing content volume beneficial rather than overwhelming. He challenges critics who worry about content oversaturation, noting that "there are already 2.5 million titles published annually in the U.S." and his AI publishing platform will add just a fraction to that number. As someone who has built Israel's leading publishing house and raised $22.5M for his AI book platform, Yehuda offers a unique perspective on how AI assistance tools will likely expand the market to "three, maybe 5 million titles a year." This is an episode about embracing content abundance through personalization rather than fearing it. The full-length episode featuring Yehuda Niv can be heard on Entrepreneur Perspectives.

There's No Such Thing as Too Much Content was created by the team at KazCM.

Want to Start a Podcast? We'd Like to Help You

Connect with Eric Kasimov, host of Content Matterz: X | LinkedIn

How the Author of The Almanack of Naval Ravikant Measures Content ROI

Eric Kasimov — Wed, 16 Apr 2025 06:15:00 -0400

In this chat with Eric Jorgenson, author of The Almanack of Naval Ravikant, we explore the true ROI of content creation. Eric challenges the common approach of measuring returns purely through direct sales, advocating instead for “the longest view in the room.” He explains how content creates “multiplier effects” beyond immediate revenue—from conference invitations and speaking opportunities to business connections and industry credibility. As Eric notes, successful content often becomes “an inflection point for becoming the person who owns this category,” turning outbound hustling into inbound opportunities. This is an episode about seeing content as a long-term investment rather than a short-term transaction. The full-length episode featuring Eric Jorgenson can be heard on Entrepreneur Perspectives.

How the Author of The Almanack of Naval Ravikant Measures Content ROI was created by the team at KazCM.

Want to Start a Podcast? We’d Like to Help You

Connect with Eric Kasimov, host of Content Matterz: X | LinkedIn

About Eric Jorgenson: Eric Jorgenson is the CEO of Scribe Media and the author of The Almanack of Naval Ravikant. He has a blog, email newsletter, and a podcast called Smart Friends.

About The Almanack of Naval Ravikant:

The Almanack of Naval Ravikant is a curated collection of Naval’s insights on wealth, happiness, and life, compiled by author Eric Jorgenson. It’s not a traditional book Naval wrote—but rather a synthesis of his tweets, podcasts, and essays.

Main themes:

Wealth creation: Focus on building assets that generate income while you sleep. Learn specific knowledge, leverage code or media, and play long-term games with long-term people.

Happiness: Happiness is a choice and a skill. Let go of desires and comparison. Prioritize peace of mind over chasing status.

Self-education: Read, reflect, and build your own worldview. Formal education matters less than curiosity and lifelong learning.

Time and freedom: Optimize for freedom over money. Time is the ultimate currency—guard it relentlessly.

Clear thinking: Avoid dogma, simplify your decision-making, and understand first principles. Be rational, not reactive.

It’s basically a personal operating system for life—practical, philosophical, and highly rereadable.

User-Generated Content Disrupting Traditional Media

Eric Kasimov — Mon, 14 Apr 2025 06:15:00 -0400

In this chat with John Ehrhard, Founder & CEO at Orson, we explore how user-generated content is disrupting traditional media. John highlights that creators can now "whip together their own show on YouTube and get more views" than established TV programs—at a fraction of the cost. We discuss how younger generations are shifting away from traditional networks and how you can bridge the gap between professional production and user-generated content. As John explains, it's a time where "non-creators" become creators. It's an era of media production democratization. This is an episode about the evolving media landscape and the power of accessible content creation. The full-length episode featuring John Ehrhard can be heard on Entrepreneur Perspectives.

User-Generated Content Disrupting Traditional Media was created by the team at KazCM.

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Connect with Host of Content Matterz: X | LinkedIn

Why This Founder Prioritizes Podcast Appearances

Eric Kasimov — Sat, 12 Apr 2025 07:38:29 -0400

In this chat with Lisa Bradley, co-founder of R.Riveter (a handbag company that empowers military spouses with mobile, flexible work), she discusses the power of storytelling for business growth. Lisa shares why she prioritizes podcast appearances despite her busy schedule. Lisa emphasizes that "the benefit of storytelling not only for business, but also for helping other people starting their own business is such a key component." She discusses the challenge of measuring ROI on content creation and the importance of making human connections through storytelling. As Lisa notes, sometimes you have to be willing to invest in activities "without having a data point connected to it," highlighting how storytelling creates connections that transcend products and help businesses stand out. The full-length episode featuring Lisa Bradley can be heard on Entrepreneur Perspectives.

Why This Founder Prioritizes Podcast Appearances was created by the team at KazCM.

Want to Start a Podcast? Get Started Now

Connect with Host of Content Matterz: X | LinkedIn

How Podcasts Create Zero-Cost Value for Years

Eric Kasimov — Tue, 08 Apr 2025 18:06:17 -0400

In this conversation with Eric Jorgenson, host of the Smart Friends podcast, the author of The Almanack of Naval Ravikant, and the CEO of Scribe Media, we explore how podcasts create zero-cost value for years. Eric shares his concept of "digital clones" — conversations recorded once that continue delivering value long after they're published. We discuss the journey from content consumer to creator and the unique parasocial relationships formed with listeners. As Eric notes, "We're so lucky to live in an age where we can choose almost anybody to be our heroes," highlighting podcasting's unique ability to let us curate the voices that influence us. This is an episode about maximizing the long-term ROI of recorded conversations. The full-length episode featuring Eric Jorgenson can be heard on Entrepreneur Perspectives.

How Podcasts Create Zero-Cost Value for Years was created by the team at KazCM.

Want to Start a Podcast? Get Started Now

Host of Content Matterz: X | LinkedIn

The Dual Nature of Social Media | Connection and Toxicity

Eric Kasimov — Wed, 14 Feb 2024 11:59:45 -0500

About this episode: In this thought-provoking conversation with Angie Moody, founder and CEO of Ruby Money, we discuss the complex world of social media. From its impact on our daily lives and mental health to finding a balance between connection and consumption, Angie shares her insights on navigating social media responsibly. With a background at Facebook (Instagram) and as a tech entrepreneur, she brings a unique perspective to the discussion, highlighting the importance of personal accountability and the potential for positive engagement online. This is an episode about the dual nature of social media...connection and toxicity.

About Content Matterz: This show exists to empower executives, entrepreneurs, and encore careerists to create content they can be proud of—content that improves lives and builds communities.

Topics discussed in The Dual Nature of Social Media | Connection and Toxicity

The dual nature of social media as a tool for connection and a source of toxicity.
Angie's personal and professional experiences with the challenges and benefits of social media platforms.
Strategies for individuals and families to safeguard mental health while engaging online.
The role of tech companies and the responsibility they bear in creating safer digital spaces.
The significance of personal accountability and proactive measures to protect oneself and loved ones in the digital age.
The evolving conversation around social media, its regulation, and the documentary "The Social Dilemma."
How creators and entrepreneurs can leverage social media positively for community building and business growth without succumbing to its pitfalls.
Listen to the long-form conversation with Angie Moody on Entrepreneur Perspectives.

About Angie Moody: As the visionary behind Ruby Money, Angie leverages her tech background and entrepreneurial spirit to enhance financial management for freelancers. With her experience at leading tech companies and her role as a mother, she brings a balanced view on the complexities of digital life. Connect with Angie for more insights on entrepreneurship, tech, and balancing life in the digital era. Connect with Angie on LinkedIn | Learn more about Ruby Money

Exploring the Impact: Join us on Content Matterz as we dissect the layers of social media's influence on content creation, personal identity, and the broader societal implications. Whether you're a creator, entrepreneur, or anyone navigating the digital world, this episode offers valuable perspectives on making the most of social media's opportunities while mitigating its risks.

This podcast was created by the team at KazCM.

Interested in starting a podcast, appearing on podcasts, writing a blog, or creating content? We want to help. Hit us up: https://kazcm.com/contact/

Related Content to "The Dual Nature of Social Media | Connection and Toxicity":

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Creating Connections Through Stories

Eric Kasimov — Fri, 15 Dec 2023 11:09:11 -0500

"I don't want to influence, I want to inspire." That's the refreshing breath of air Dr. Tori Ellis brings to our world, where stories become the bridges that weave connections and empower individuals to reach their full potential. This episode of Content Matterz dives deep into her inspiring journey as an author, exploring the creation of her children's book, "I Am a Mini Entrepreneur" - a testament to the powerful impact of creating connections through stories that spark imagination and ignite personal growth.

Dr. Tori's passion lies in uplifting people and helping them recognize their own potential for greatness. She doesn't dictate; she empowers individuals to become the authors of their own success stories, using them to build bridges of understanding, empathy, and shared experiences. This episode celebrates the idea of finding your voice and using your unique narrative to create connections through stories that inspire and uplift others.

Key Takeaways:

From "Mini Entrepreneur" to Big Dreams: Dr. Tori's story offers practical insights into overcoming challenges and believing in your ideas.
Inspiration over Influence: Forget the pressure of trends and agendas. This episode is about finding your own voice and following your unique path.
Connecting and Uplifting: It's not about mass movements, but about one-on-one connections that spark personal growth.
Action through Inspiration: Dr. Tori's work as an entrepreneur and psychologist shows how dreaming big translates into making a positive impact in the world.

This podcast was created by the team at KazCM.

Interested in starting a podcast, appearing on podcasts, writing a blog, or creating content? We want to help. Hit us up: https://kazcm.com/contact/

Related Content to "Creating Connections Through Stories":

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Dr. Tori Ellis: Website | LinkedIn

The Unscripted Mind

Eric Kasimov — Fri, 03 Nov 2023 01:00:00 -0400

What do the TV show "Hogan Knows Best" and an AI-based tech company have in common? Admittedly, not much, but they are two experiences that have shaped John Gerhard's way of thinking. From TV producer to Founder and CEO of Orson Technology, John has been embracing the excitement of unscripted content throughout his career. But it's not just about the content; at its core, it's about letting go of our preconceived notions to become more open to the world around us!

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider there are over 2 billion active users on Instagram alone, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content to "The Unscripted Mind":

The Art of Podcast Learning
Creativity Connects People
This unscripted mind episode comes from a long-form conversation on Entrepreneur Perspectives: Embracing Unscripted Human Connection In TV And Beyond | John Ehrhard

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! John Ehrhard: LinkedIn | Website

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, "The Unscripted Mind | John Erhard".
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

Ditch the Pitch

Eric Kasimov — Wed, 01 Nov 2023 21:25:07 -0400

In a world flooded with audio business cards masquerading as podcasts, we’re tearing down the selfish behavior of podcast guests. It's time to ditch the pitch! Your listeners are here for real banter. Think about it, have you ever listened to a podcast and thought, "I’ve stepped into an infomercial"? If you are a podcast guest or planning to be one, stop using the mic as a megaphone for "me, myself, and I".

By stepping back from relentless self-promotion, you inadvertently step up your authenticity and appeal.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 4.2 million podcasts. That sounds like a lot, but when you consider there are 4.95 million people living in the Phoenix metro area alone, you realize 4.2 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

——

Useful links from this episode of "Ditch the Pitch":

Podcast Production by KazSource

Related Content to "Ditch the Pitch":

The Art of Podcast Learning
Creativity Connects People
This episode comes from a long-form conversation on Entrepreneur Perspectives: Self-Expression Through Podcasting | Christine Amerman

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Christine Amerman: Instagram | LinkedIn | Life With Passion website

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Ditch the Pitch”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The Beauty of Unscripted Content

Eric Kasimov — Fri, 15 Sep 2023 06:29:06 -0400

In this episode of Content Matterz, we discuss the beauty of unscripted content. Allowing for the wonder and the unknown is what makes the unscripted so captivating -- be it a documentary, a podcast, or a TV show. Seeing this content play out through these mediums reminds us this unscripted nature exists in our lives every day -- in a conversation or a chance encounter. Larry King would say he loved waking up in the morning knowing there would be a ballgame that evening and not knowing what would happen. It was unscripted. And that allows for wonder and curiosity.

This unscripted way of being is what we see in podcasting conversations. It opens the door for so much unknown. Friendship, presence, moments, connection, opportunity, learning, significance, and more.

This episode features John Erhard. John Ehrhard is the Founder and CEO of Orson Technology. He has been in the television industry since he was 16 years old working as a producer for many shows such as Pool Kings, My Big Redneck Vacation, and Hogan Knows Best. He has adapted within the media industry and is creating new ways to produce content through AI technology with StoryShop AI, powered by Orson.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! John Erhard: Orson

Wrap Up:

This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

Why All This Content?

Eric Kasimov — Tue, 29 Aug 2023 12:56:19 -0400

In this episode of Content Matterz, Dr. Erik Korem joins host Eric Kasimov to examine the new age-old question: Why all this content? From starting podcasts to making podcast guest appearances, the drive to serve audiences and share impactful stories remains a compelling motivation.

Have you ever considered what pushes someone to produce seemingly endless content? Is it the influence? The outreach? Or something more personal? How about this: When you realize that your voice and stories can bring hope and change to someone else's life, content suddenly becomes more than just words.

Key points from Why All This Content?:

Content serves as a medium to reach and benefit audiences.
Discovering your unique voice and what resonates with listeners is a journey.
Random messages from audience members can be a profound source of motivation.
Guest appearances on other podcasts broaden perspectives and enhance learning.
Content creation is seen as a long-term journey, lasting well into the future.
The role of a creator can evolve, from an active doer to a curator, but the intent remains – to make an impact.

For some perspective, consider this:

As of January 2023, there were at least 3.02 million podcasts. While this might seem substantial, when you compare it to the population of Los Angeles (around 4 million), you quickly grasp that in the grand spectrum of voices and stories, there's so much room for new narratives. Yours included. Let's discuss that further... contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

The Mind-Blowing Leverage and Return of Your Own Podcast
Podcasts Changed My Life
This episode comes from a long-form conversation on The Sports Backdrop: Simplifying Sports Science & Overcoming Adversity

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Erik Korem: LinkedIn | Instagram

Wrap Up:

This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

Why This CEO of a Publicly Traded Company Appears on Podcasts

Eric Kasimov — Sat, 12 Aug 2023 10:20:22 -0400

We hear all sorts of people appearing on podcasts. From children to retirees, from founders to college students, from musicians to executives. From CEOs to the recently graduated. But why appear on podcasts?

Everyone does it for their own reason. This CEO of a publicly traded company makes time in his incredibly busy day to appear on podcasts. Saagar Govil is the CEO of Cemtrex (NASDAQ: CETX) and one of its AI security companies, Vicon Industries. He could do many things with his time, but he invests time, money, and resources to appear on podcasts, and share the story, vision, insights, and project updates, all while connecting with new people from all over.

And in this Content Matterz episode, this CEO of a publicly traded company tells us in his words, why he appears on podcasts.

This podcast was created by the team at KazCM.

Interested in starting a podcast, appearing on podcasts, writing a blog, or creating content? We want to help. Hit us up: https://kazcm.com/contact/

Related Content to Why This CEO of a Publicly Traded Company Appears on Podcasts | Saagar Govil:

The Art of Podcast Learning
Creativity Connects People
This episode comes from a long-form conversation on Entrepreneur Perspectives:
How AI Security Could Save Lives | Vicon Industries CEO, Saagar Govil

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Saagar Govil: Twitter | LinkedIn
Cemtrex | Vicon

Writing Is Cathartic

Eric Kasimov — Thu, 06 Jul 2023 11:41:18 -0400

In this episode of Content Matterz, guest speaker Chris Heivly, and host Eric Kasimov provide insights into writing books, the creative process behind content development, and sharing your story through any medium.

What if you wrote the book for your family? What if you produce a podcast for your team? What if you created a blog for your kids? Or what if you did it for yourself? Here's what to remember or learn from this episode: writing is cathartic.

Or as Chris Heivly says, "Share your damn stories".

Key points from Writing Is Cathartic:

Writing a book requires dedication and perseverance.
Self-publishing has made book publishing more accessible.
Overcoming fear of criticism and rejection.
Writing a book can be a fulfilling and cathartic experience.
Taking risks leads to a richer and fuller life.
Media appearances offer opportunities for meaningful connections.

Oh and by the way, not everyone has a podcast:

——

Useful links from this episode:

Podcast Production by KazSource

Related Content to Writing Is Cathartic:

The Art of Podcast Learning
Creativity Connects People
This episode comes from a long-form conversation on Entrepreneur Perspectives: Share Your Damn Stories, Take Risks, Be Curious | Chris Heivly, MapQuest Co-Founder

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Chris Heivly: LinkedIn | Website
Buy Chris Heivly's book: Build The Fort

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Writing Is Cathartic”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

Creating Fulfillment Through Content

Eric Kasimov — Mon, 03 Jul 2023 13:17:21 -0400

In this episode of Content Matterz, we take an up-close-and-personal look into the world of entrepreneurs, social media, and recognition. We're uncovering the mental health rollercoaster that every entrepreneur rides, magnified by a toxic chase for likes and shares on social media platforms. We encourage a focus on creating fulfillment through content. Not chasing vanity metrics.

So often, the entrepreneurial world is all about striving for success, staying ahead of the game, and well, standing out. But here's the rub. This constant chase for approval, often measured through vanity metrics, can lead to a bit of a mental health problem. But don't just take our word for it; our guest speaker, Jim James, shares his unique perspective on this hot-button issue.

Now, Jim throws a bit of a curveball in this conversation. He suggests that maybe, just maybe, social media isn't the big bad wolf we often make it out to be. Maybe it's not the cause but rather a mirror, reflecting our inner struggle between what we want and what we actually need. It's a fascinating idea that's sure to get you thinking.

We also explore the importance of self-awareness and taking care of yourself, both in body and mind. Our conversation takes a detour into a personal story of quitting drinking, showing how significant changes can lead to better mental and physical health.

We hope this episode makes a difference for you.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider 19.5 million people live in New York state alone, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

Why Being Creative is Good for Your Mental Health
Podcasts Changed My Life
This episode comes from a long-form conversation on Entrepreneur Perspectives: Ego Awareness Conversation | Jim James, The Unnoticed Entrepreneur

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Jim James: LinkedIn | Linktree
The Unnoticed Entrepreneur: website | YouTube

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Creating Fulfillment Through Content”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The Art of Podcast Learning

Eric Kasimov — Mon, 26 Jun 2023 08:16:49 -0400

In this episode of Content Matterz, we get the opportunity to learn from a seasoned podcast pro who's published more than 700+ episodes. As this podcasting entrepreneur says, “I learn something new from every one of my guests. And that’s an amazing gift.” This is an episode all about the art of podcast learning.

With podcasting, this host and thousands more like him, including myself, get to speak with incredible individuals that we otherwise would not have the opportunity to talk to.

Why should you listen? Simple: to understand the undeniable power of podcasting, to learn from an expert who's successfully harnessed it, and to fuel your own content journey.

Key Topics from the art of podcast learning:

Why podcasting can be your ultimate platform for learning and connecting
The importance of consistency in brand messaging
The credibility of podcasting
Turning podcast episodes into articles, videos, books, and even more podcasts like this one
The significance of sharing wisdom and serving others through your platform
The power of asking the right questions

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider it is one-third of the almost 9 million people that live in London, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram
Featured Guest! Jim James: LinkedIn | Linktree
The Unnoticed Entrepreneur: website | YouTube

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “The Art of Podcast Learning”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The Intimate Power of Podcasts Is More Than Just a Whisper in Your Ear

Eric Kasimov — Fri, 26 May 2023 11:28:49 -0400

If I asked you, "Who's the person you listen to the most in your life?" You might name your partner, a close friend, or maybe a family member. But here's a thought to ponder: Are you sure it's not your favorite podcast host?

This is a blog and episode on the intimate power of podcasts. It's mind-blowing!

Before you dismiss this, think about it. Consider this fascinating fact from one of our recent episodes of Saviors of the Metaverse. If you've been an avid follower and listened to every episode, you've given our hosts a full day of your life. Yes, a whole 24 hours!

Shocking, isn't it? And that's just from one podcast. Let's bring another example into the mix: the beloved podcast superstar, Joe Rogan. If you're a regular listener of his weekly shows, you've willingly fed hundreds of hours of your life to his captivating conversations. That's a huge chunk of time, my friends!

Now, don't worry, this isn't a rant about "wasting time." On the contrary, we're in awe of the raw, intimate power that podcasts hold. Because, well, it's kind of beautiful, right? This close, personal connection you forge with the voice humming from your Apple AirPods, discussing everything from the mysteries of the universe to the latest digital marketing strategies to the state of the economy.

Podcasts offer a level of intimacy that's unmatched by any other medium. And there's something incredibly personal about letting these voices - these stories, insights, and ideas - flow directly into your ears. It's like they're speaking just to you, right? There's a sense of connection there, a bond formed through shared thoughts and stories that's incredibly powerful.

This phenomenon is a testament to the rising influence of podcasts in our lives. Podcasts have truly become an intimate part of our daily routine, playing a role as vital as any close friend or mentor in shaping our thoughts and perspectives.

And that's something worth celebrating.

To learn more about this topic, make sure to check out this episode of Content Matterz where we discuss the powerful, intimate relationship we form with our favorite podcast hosts. An episode titled, "The Intimate Power of Podcasts Is More Than Just a Whisper in Your Ear".

Remember, next time you pop in those AirPods, you're not just "listening to a podcast." You're joining a conversation, becoming part of a story, and allowing someone to speak directly to you. That's the magic and the power of podcasts. And you can be a part of it by hosting your own podcast... we'll help you!

So, keep listening, keep engaging, and start creating your own podcast. Let's continue to cherish this amazing medium together.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider it less than the population of metro San Diego, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

——

Useful links from The Power of Podcasts:

Podcast Production by KazSource

Related Content:

The Return on Investment of a Podcast | Audible Style Blog
The Mind-Blowing Leverage and Return of Your Own Show

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “The Intimate Power of Podcasts Is More Than Just a Whisper in Your Ear”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

A Prospect That Finds You First Is More Likely to Buy

Eric Kasimov — Thu, 11 May 2023 12:17:37 -0400

In this episode of Content Matterz, host, Eric Kasimov chats with the author of Detox, Declutter, Dominate, Perry Marshall. They discuss the power of attracting prospects rather than chasing them down. As Perry says in his book, "A prospect that finds you first is more likely to buy than if you find them first." In this short episode taken from a long-form podcast conversation, Eric and Perry explore the concept of creating content that grabs attention and leads to people finding you.

Key discussion points:

Attracting vs. Chasing Prospects: Perry and Eric share personal examples of how prospects that find you first are more likely to buy. By putting yourself out there through content, you can attract clients who are genuinely interested in what you have to offer.
The Power of Genuine Connections: When prospects come to you first, it leads to authentic and meaningful conversations. These connections can help foster trust and, ultimately, result in business opportunities.
Making the Shift: Perry discusses how shifting from chasing people to attracting them transformed his life and made it feel like play. This approach can reduce stress and create a more enjoyable experience for both the seller and the buyer.
Renaissance Mindset: Embracing a mindset of play and exploration can lead to more fulfilling and successful business interactions.

Listen now and learn how to transform your approach to prospecting! And remember, a prospect that finds you first is more likely to buy.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider that the city of Phoenix, AZ metro alone has almost 5 million people, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “A Prospect That Finds You First Is More Likely to Buy”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The Return on Investment of a Podcast | Audible Style Blog

Eric Kasimov — Mon, 20 Mar 2023 12:56:32 -0400

“They” said having a podcast does not offer a good return on investment. But that’s wrong.

Podcasts offer a ridiculous return on investment.

This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast”

You can read the full article here.

Below is a preview of the article:

We’ve all cold-called, networked, and tried to connect with people, looking for new business. And we’ve all lost money and time in the process. But on this day, the CEO reached out to us. He drove to our office, spending his time and money to talk to us. And he wasn’t just doing us a favor. He came because we could offer him something he wanted and needed, the ability to talk to the public through our podcast.

And that’s leverage. Producing the podcast does cost us something in both time and money, but it’s easily affordable, and it’s a great deal, considering the value we can create for our listeners and guests, value that means them offering us their time is a great deal for them.

And when one CEO comes to talk, others follow. Some of them decide to work with us, becoming paying clients for many years.

That sure beats cold-calling!

And then consider all the other benefits we’ve received from hosting a podcast that we’ve discussed in our blog (here, here, and here) and on the podcast itself (here and here).

That’s leverage. That’s return.

Oh and by the way, not everyone has a podcast:

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast.

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Audible Style Blog | The Return on Investment of a Podcast”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post The Return on Investment of a Podcast | Audible Style Blog appeared first on KazCM.

Creativity Connects People

Eric Kasimov — Thu, 01 Dec 2022 06:50:36 -0500

We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of them start with creativity that connects people. And with the community aspect of Web3–that’s where it has the potential to go to another level. Community is the keyword in that.

This short episode is all about how creativity connects people.

This episode is a clip from the episode on SportsE+ titled, “Web3 | NFT Player Cards With DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network.

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Creativity Connects People”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
Here it is on Apple Podcasts & Spotify.

The post Creativity Connects People appeared first on KazCM.

Education Through Content

Eric Kasimov — Wed, 16 Nov 2022 22:31:56 -0500

Content + Technology = Where It’s At

How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content.

This Content Matterz episode is all about education through content — from making a business out of your creative to being inspired by other creatives to seeing what is happening in the Web3 space.

This audio is a clip from the episode on SportsE+ titled, “NFT Player Cards with DPC Labs Founder, Daniel Pardo“

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Education Through Content”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
Here it is on Apple Podcasts & Spotify.

Podcast Guest: Daniel Pardo | Founder – DPC Labs

Providing athletes of all ages the opportunity to own their own moment — with NFT Players cards.

DPC Labs: website | Twitter | Instagram

Daniel Pardo: LinkedIn | Twitter

The post Education Through Content appeared first on KazCM.

What Happens When Content Is Taken Out of Context?

Eric Kasimov — Wed, 09 Nov 2022 03:31:06 -0500

People freak out! That’s what happens when content is taken out of context.

Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run with it and want to cancel Malcolm Gladwell. The point is, there’s context. Seek to understand. Snippets, segments, bits, headlines — they are all useful, but we must understand the risk. Now if someone really does seek to understand, this is where the long-form content along with snippets work together for the better.

This episode is a clip from the episode on SportsE+ titled, “Cybersecurity For Web3 | Conversation With Eden Data Founder, Taylor Hersom“

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to (and reading too!) this Content Matterz podcast episode, “What Happens When Content Is Taken Out of Context?”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
Here it is on Apple Podcasts & Spotify.

The post What Happens When Content Is Taken Out of Context? appeared first on KazCM.

Why the Internet Recency Bias Is Bad News for All Humanity

Eric Kasimov — Thu, 03 Nov 2022 16:41:48 -0400

Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem.

Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific)? That’s mind-boggling!

An internet recency bias does not sound like the best combo.

Just because someone calls you right now, doesn’t mean you should answer the phone — or if you do answer the phone, that doesn’t mean you should stop reading this. The most recent thing is not the most important thing (usually). The most recent article is not the most important article. The most recently written book isn’t the best book. The most recent post on Twitter or LinkedIn is not the post you should read right now. But when you take a recency bias and the internet, you start paying attention to what doesn’t matter. And there are a lot of available pieces of content to pay attention (or not pay attention to).

In this episode, we talk about internet recency bias, your news feed, bad news, click-bait culture, reading, productivity, and more.

This Content Matterz episode is from the conversation on the Saviors of the Metaverse podcast titled, “The Zucks Episode + Dd Peckers, Recency Bias“.

——

We want to produce your podcast! Contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Why the Internet Recency Bias Is Bad News for All Humanity”.
About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Why the Internet Recency Bias Is Bad News for All Humanity appeared first on KazCM.

How Online Content Is Affecting Our Lives For the Worse

Eric Kasimov — Mon, 31 Oct 2022 13:58:23 -0400

It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic.

We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impossible. So yes, there are positives all over the place with online content. But it would be naive of us to think there aren’t negatives.

Now more than ever, people have access to immediate content all over the world. This includes good news and more typically, bad news. Bad news sells. Bad news generates user engagement. And all the news nowadays includes all the comments about the news (good and bad). This is where it gets toxic. It could be as simple as you are excited that your football team won a game, you leave a comment to that news saying as much, and here come the naysayers — saying how they got lucky, they aren’t good, or much worse. Or the news could be related to something devastating or it could be clickbait to get you to go down a scary rabbit hole.

Simply put, online content is affecting our lives. And sometimes it is in amazing ways, but we are seeing how online content is affecting our lives for the worse. We hope a podcast episode like this featuring a mental health professional will help. We hope to create content for the better and content to make you think. And we hope you too will create content with these same things in mind while understanding all sides of online content.

More about the guest of the episode: How Online Content is Affecting Our Lives For the Worse

Derek Bylsma of Millennium Counseling Center: Website | LinkedIn

Derek Bylsma was a guest on our podcast Entrepreneur Perspectives. The episode where this full conversation can be heard is titled, “Therapist Shortage + Consuming Bad News“

——

Useful links from this episode:

Podcast Production by KazSource

Related Content:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “How Online Content Is Affecting Our Lives For the Worse”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post How Online Content Is Affecting Our Lives For the Worse appeared first on KazCM.

Podcasts Are a Must in 2023 +

Eric Kasimov — Thu, 27 Oct 2022 11:04:14 -0400

Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR is the Founder and CEO of Shift Group. They help build the best sales teams in the world with the best athletes in the world. He knows a thing or two about sharing stories, selling services and products, building teams, being a part of winning teams, and more.

The main takeaways from this episode:

Tell the story the way you want it told — control your narrative
Your podcast could impact one person and that can make all the difference
Podcasting allows you to become a better professional
In 2023, a podcast is like having a business card in 1992 – in other words, podcasts are a must in 2023 +
Maybe your podcast will impact someone you love. And maybe that’s enough
There is a significant upside to podcasting…

Yes, there is absolutely unlimited potential when it comes to podcast and content creation. Maybe someone will offer you millions of dollars for your podcast, maybe it will net you a new client or your dream job, maybe it will help get you into college, or maybe it will create more value for your business. The point is, there are known and unknown benefits. And while it’s hard to sit down and spreadsheet the ROI (return on investment) of podcasting, that doesn’t mean there isn’t an ROI. Maybe it’s an intangible ROI or maybe it’s ludicrous! Like thousands of percent ROI.

JR Butler was a guest on our podcast, Sports Bring People Together, on the platform SportsE+. Listen to that full episode here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Podcasts Are a Must in 2023 +”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Podcasts Are a Must in 2023 + appeared first on KazCM.

Creating Content Changes Lives

Eric Kasimov — Mon, 08 Aug 2022 14:15:33 -0400

The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode.

Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here:

Social Anxiety, Bullying, and Meditation

How Podcasts Saved My Life

We also featured a segment from these podcasts on how “podcasts saved his life“.

We’re obviously big believers in content creation so hearing this story about how creating content changed Mark’s life had us nodding along and listening. Because it’s true — creating content changes lives. I talk about how reading, writing, and listening had an impact on me before, during, and after building KazSource (and still today).

You don’t know how the content you create will benefit you–or someone else. It’s something you can’t measure. And sometimes it has nothing to do with any sort of measurement. And other times, the measurement is far greater than anything you could have ever imagined!

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Creating Content Changes Lives”.
About Mark Metry (as heard in this episode): Mark is an essential voice for mental health — he is the host of the Social Anxiety Society Podcast, he is a 2-time TEDx speaker, he is an entrepreneur, and he is someone who has dealt with social anxiety. Today, Mark Metry helps people manage their social anxiety – he does this through his book Screw Being Shy, talks, posts, coaching, and conversations (just like this one!).
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Creating Content Changes Lives appeared first on KazCM.

Podcasts Changed My Life

Eric Kasimov — Wed, 27 Jul 2022 13:52:14 -0400

When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode.

Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here:

Social Anxiety, Bullying, and Meditation

How Podcasts Saved My Life

Clearly, we like podcasts. So hearing this story about how podcasts changed Mark’s life piqued our interest in many ways. I talk about how audio (podcasts and audible books) had an impact on me before, during, and after building KazSource (and still today).

Mark shares a story of listening to The Tim Ferris Show when Tim Ferris talked about being suicidal in college — Mark at the time he heard that story was suicidal in college. Listening to this episode and thousands more changed Mark’s life — saved Mark’s life.

Sometimes you don’t know how the content you consume will impact you–or how the content you create will impact someone else. It’s simply not all about the return you can spreadsheet. Sometimes it has nothing to do with the return. And sometimes, the return is far greater than anything you could have ever imagined!

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Podcasts Changed My Life”.
About Mark Metry (as heard in this episode): Mark is an essential voice for mental health — he is the host of the Social Anxiety Society Podcast, he is a 2-time TEDx speaker, he is an entrepreneur, and he is someone who has dealt with social anxiety. Today, Mark Metry helps people manage their social anxiety – he does this through his book Screw Being Shy, talks, posts, coaching, and conversations (just like this one!).
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Podcasts Changed My Life appeared first on KazCM.

Connecting Through Content

Eric Kasimov — Thu, 16 Jun 2022 11:25:16 -0400

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of:

– Content introduces people

– Content is the ultimate back check

– Content is your proof of concept

– Content added up is your body of work

– Connecting through content

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

So yeah, podcasting is a big deal. And it is growing — fast. So we will continue to talk about podcasting, a lot. And we will continue to produce podcasts. Because we have seen it work — over and over again!

——

We want to produce your podcast — we make it easy! Contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Connecting Through Content”.
About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Connecting Through Content appeared first on KazCM.

Iterating Content & Production Value

Eric Kasimov — Wed, 15 Jun 2022 05:00:06 -0400

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of:

– Attention spans with content consumption, including the series on Netflix, “Arrested Development”

– Taking long-form content and turning it into shorter snippets

– Making money off of YouTube is blowing people’s minds

– ROI

– Iterating content

– Body of work

– 80/20 Principle podcast on Entrepreneur Perspectives

This is a Content Matterz episode. Short and immediate.

This episode first originated on Unscripted. You can listen to the full long-form conversation here:

Unscripted | Podcasting, Iterating, Joe Rogan, Josh Allen, Cleveland Browns, CLT

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

——

We want to produce your podcast! Contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Iterating Content & Production Value”.
About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Iterating Content & Production Value appeared first on KazCM.

What Makes a Good Podcast Guest and Long-Form Interviews

Eric Kasimov — Tue, 14 Jun 2022 17:48:59 -0400

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of:

What Makes a Good Podcast Guest

Long-Form Interviews

Attention Spans

and more.

This is a Content Matterz episode. Short and immediate.

This episode first originated on Unscripted. You can listen to the full long-form conversation here:

Unscripted | Podcasting, Iterating, Joe Rogan, Josh Allen, Cleveland Browns, CLT

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

——

We want to produce your podcast! Contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “What Makes a Good Podcast Guest and Long-Form Interviews”.
About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post What Makes a Good Podcast Guest and Long-Form Interviews appeared first on KazCM.

Charlotte Startup Uses Branding and Content FTW

Eric Kasimov — Wed, 09 Mar 2022 10:49:29 -0500

This Charlotte startup company focused on branding and content FTW.

Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating content, giving the user consistency in design with logos, websites, and t-shirts, and utilizing social media including Facebook, Instagram, Nextdoor, and LinkedIn.

In October 2020, the other founder of 2ULaundry came on the Entrepreneur Perspectives podcast–and we talk about many topics around his business, entrepreneurship, and branding/content. This episode gets into all that branding and content FTW!

In this Content Matterz podcast episode, Eric Kasimov talks with Alex Smereczniak, co-founder of 2ULaundry and LaundroLab.

More about Alex Smereczniak and His Companies | 2ULaundry & LaundroLab

Alex is the co-founder and CEO of Charlotte-based startups, 2ULaundry & LaundroLab.

2ULaundry | 2ULaundry’s expert laundry service turns your laundry day back into a do-what-you-want day. It’s a new spin on laundry and dry cleaning.

LaundroLab | A New Spin On Franchising. LaundroLab is a franchise community that allows for an entrepreneur to buy into a proven recession-resistant and semi-absentee business model.

Alex Smereczniak’s appearance on Entrepreneur Perspectives.

Alex’s business partner, Dan D’Aquisto’s appearance on Entrepreneur Perspectives.

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We think every entrepreneur, that is willing, should have their own platform. And we want to help make that happen. Contact us here.

——

Useful links from this episode:

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Charlotte Startup Uses Branding and Content FTW”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Charlotte Startup Uses Branding and Content FTW appeared first on KazCM.

Why This Charlotte Business Leader Creates Content

Eric Kasimov — Mon, 07 Mar 2022 07:30:28 -0500

This Charlotte business leader creates content for a greater purpose.

In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte.

The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said:

“When the idea of a website with my name on it was brought up my first reaction was-oh no! The world doesn’t need one more website.

As we talked more about it, I agreed to launch one. Why? Because the world does need more people talking about HOPE! Maybe it might even be more meaningful that I am just an ordinary guy who believes in an extraordinary God who does extraordinary things constantly with ordinary people. With faith in God, a hope for tomorrow, and a desire to have a significantly positive impact on people and the life they live, I am -like Star Trek’s Enterprise-going where this man has not gone before.”

More about Tony Tennaro’s mission | Guest on Content Matterz | “Why This Charlotte Business Leader Creates Content”

Imagine what a group of CEOs and business owners motivated to build great businesses but having a greater purpose can do with intentional focus, shared learning, and resources. This mission is challenging and highly rewarding but not meant to do alone. The power of Peer CEOs answering the same kinds of challenges and opportunities with a common set of core values around dour Board Tables has changed lives including our own.

Tony first appeared on the Entrepreneur Perspectives podcast. You can listen to that podcast here.

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We think every entrepreneur, that is willing, should have their own platform. And we want to help make that happen. Contact us here.

——

Useful links from this episode:

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Why This Charlotte Business Leader Creates Content”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Why This Charlotte Business Leader Creates Content appeared first on KazCM.

Making Connections Through Content

Eric Kasimov — Wed, 02 Mar 2022 16:19:46 -0500

Make a connection through content or do the opposite. It works either way.

In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media.

What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could be for you. Because if for example, you are recruiting that person, they were going to find out sooner or later that you weren’t their cup of tea. Let the content be the filter. And this works the other way too–people will come to value what you say and how you say it and they will seek you out in ways you can’t even imagine. Content has that power. We see it over and over.

More about Shondell Varcianna | Guest on Content Matterz | “Making Connections Through Content”

Shondell owns and operates Varci Media. Varci is a writing company in Atlanta, Georgia that helps financial institutions get more inbound inquiries by writing blog posts that convert.

She first appeared on the Entrepreneur Perspectives podcast. You can listen to that podcast here.

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We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

——

Useful links from this episode:

Podcast Production by KazSource

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn
KazSource: Twitter, Instagram

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Making Connections Through Content”.
This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Making Connections Through Content appeared first on KazCM.

Sharing Stories Through Podcasts

Eric Kasimov — Mon, 13 Dec 2021 14:10:23 -0500

Share a story on a podcast. What happens next is fascinating.

In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare.

SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And they are a company that shares content. Their CEO appears on podcasts sharing the story of SudShare, talking about his own philosophy, the dynamics of a family business, and answering questions around all of it and more. And while doing that, people are learning about a new opportunity to work with or use SudShare. And beyond that, a listener may be inspired to do their own thing–to think, “what is possible”. And all of that and more comes from sharing stories through podcasts. The same can be said for blogs and videos and social media posts — in their own way of course. It’s the sharing of stories on a podcast and other mediums that lead to fascinating things.

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Check out the full conversation with Mort Fertel on the Entrepreneur Perspectives podcast. Or search Entrepreneur Perspectives on your favorite podcast platform.

We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

——

Useful links from this episode:

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Sharing Stories Through Podcasts”.
This podcast episode exists because of KazCM. The media company inside KazSource, Inc. It’s all about creating, engaging, and distributing. Why? Because we believe content brings people together.
We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Sharing Stories Through Podcasts appeared first on KazCM.

Podcast Interviews Are More Personal Than Company Presentations

Eric Kasimov — Tue, 07 Dec 2021 13:43:05 -0500

It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations.

There’s leverage in podcasting (and content in general, including blogs). And that leverage if authentic includes, meeting awesome people, finding new connections, becoming a better listener, becoming a better communicator, driving new business without being sales-y, and other ancillary benefits.

This doesn’t mean a podcast interview must lead to new business. But as we often find out in business — business is personal. And what better way to start off or build a relationship than with a conversation that all involved are present for.

About SalesFlare: Salesflare is known as the Intelligent CRM. It is a simple yet powerful CRM for small businesses selling business to business.

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Check out this episode about how podcast interviews are more personal than company presentations. And if you want to listen to the full episode with Jereon Corthout of SalesFlare, check it out on the Entrepreneur Perspectives Podcast. Or search Entrepreneur Perspectives on your favorite podcast platform.

We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

——

Useful links from this episode:

Related Podcast Episodes:

Connect:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Podcast Interviews Are More Personal Than Presentations”.
This podcast episode exists because of KazCM. The media company inside KazSource, Inc. It’s all about creating, engaging, and distributing. Why? Because we believe content brings people together.

The post Podcast Interviews Are More Personal Than Company Presentations appeared first on KazCM.

Content as a Sales Tool

Eric Kasimov — Tue, 02 Nov 2021 14:42:26 -0400

In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced.

However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is to allow content to be part of the sales process.

Often, I talk about how content is so much more than a driver of new business. And it is. Benefits of content include becoming a better communicator, practice for your listening skills, recruiting new employees, training your team, thinking through ideas, meeting new people, exploring topics of interest, and the list goes on. But yes, sometimes as Diane says, you need to drive business. And if you see content as a sales tool along with all the other benefits of content creation, then all of the sudden you have outsourced your content to leveraged media.

How should you use content as a sales tool?

I’ll give you an example: You listen to our podcast. Perhaps like the podcast. You like the sound quality, you like the conversation, you like that it makes you think, you like the music we use, you like the text you read that supports the podcast episode, and so on. That leads you to you reaching out to us to talk about our podcast production services. Maybe it wasn’t so direct. Maybe it was the fifth time you came across something of ours–either way the content you consumed led you to reach out to us about us building your new podcast. That’s content as a sales tool.

Now, what if you don’t like our podcast, to which I say, okay. That possibly saved us a lot of time. Imagine if we didn’t have this content–eventually, you would find out if you liked it or not. That saves everyone a lot of angst and us a lot of time. I see it like this–there’s an abundance of opportunities out there. If someone doesn’t like our content…next. And if someone does, great! The content does the selling. There is no convincing. And best of all, the other benefits I mentioned above and that I talk about often–they stay no matter what. So yeah use content as a sales tool, but that’s not all it is.

How does content as a sales tool work if you’re an attorney? You can talk about cases you’ve won. People hear it and then when they need something similar, they’ll reach out.

How does content as a sales tool work if you’re a therapist? You talk about mental health-related to running a business. And then a business owner reaches out to schedule a therapy session. Go check out Psychology Today and all the great content they offer. Each article is written by a therapist that is linked out to their personal profile where someone can book time with them for a session.

You see how that works. Content as a sales tool.

Thank you for listening to this Content Matterz podcast episode titled: “Content as a Sales Tool”.

To hear the full interview with Diane Tarshis, you can listen on:

Entrepreneur Perspectives

Apple Podcasts

Spotify

The post Content as a Sales Tool appeared first on KazCM.

You Can’t Always Close the Loop on Content ROI

Eric Kasimov — Fri, 01 Oct 2021 10:20:12 -0400

In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing.

Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?”

As Bryan Clayton states, 99% of the time he is doing this for himself.

He enjoys it more than anyone because as he says, “you are either contracting or expanding, and sharing my philosophy, beliefs, and strategies on podcasts keep me closer to the point of expansion.”

Simply put, it keeps Bryan on his toes.

So when he or anyone for that matter is in an interview, you better be ready, whether the conversation is being recorded or not. To add to this, podcasting (and writing for that matter) is the path to better content–and ultimately to a better business and a better you. Bryan and Eric are advocates of the idea of learning through reading and listening and sharing. And with all of this comes self-accountability.

Eric has a post on the SportsEpreneur content platform on why that content platform even exists in the first place–and as it turns out, it’s self-accountability. Here’s that article: “I Have to Admit, There’s A Lot of Self-Talk In SportsEpreneur Articles”

And as the title of this specific podcast episode clearly states, none of this will give you a clear ROI (return on investment). And thus it’s scary for business owners to think content creation will help their business. But then when you take a step back and think about the things that a business owner (or founder, entrepreneur, professional, leader, aspiring individual) does spend a lot of time on that don’t equate to an obvious return on investment, it becomes clear that the action of content creation starts to make sense.

For example, what’s the ROI on company culture, what’s the ROI on a clean office, what’s the ROI on a fast computer, what’s the ROI on your relationship with your family, what’s the ROI on the book you just read?

Exactly! You don’t know. And that’s okay.

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Check out this episode about not overthinking ROI when it comes to content creation. And if you want to listen to the full episode with Bryan Clayton of GreenPal, check it out on the Entrepreneur Perspectives Podcast.

We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

——

Useful links from this episode:

Connect with us:

Bryan Clayton: Twitter
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “You Can’t Always Close the Loop on Content ROI”.
Here’s another Content Matterz podcast episode on measuring the ROI of content creation.
This podcast episode exists because of KazCM. The media company inside KazSource, Inc. It’s all about creating, engaging, and distributing. Why? Because we believe every entrepreneur should have their own platform.

The post You Can’t Always Close the Loop on Content ROI appeared first on KazCM.

Blogging is Not Dead | An Audible Blog

Eric Kasimov — Tue, 17 Aug 2021 06:00:05 -0400

Blogging is Not Dead is an Audible Style Blog Post from Content Matterz.

While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from this article. It’s an audible-style blog. You know how some people read the words and others listen to the words on say Amazon Audible? Well, some people might rather listen to your blog, or do both. That’s not to say your blog should only become a podcast where you read it out loud (it can be if you want), but it is an option. And really, your blog could be where you write through your ideas that allow you to speak more clearly and come up with better ideas.

The point is blogging works for those reasons and oh so many more (need more reasons: become a better writer, share industry insights, announce updates at your office, help people better understand how you think, search engine optimization, be a resource, train your employees, hire new employees, talk about your other interests that may be an interest to someone else…to name a few). You should blog. We do. Here are some of our blogs: KazCM Blog | SportsEpreneur Blog.

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We think every entrepreneur should have their own content platform and we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

Some People Say Blogging is Dead | article

Connect with us:

KazCM: LinkedIn | Instagram | Twitter
Eric Kasimov: Twitter | LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Blogging is Not Dead | An Audible Blog”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Blogging is Not Dead | An Audible Blog appeared first on KazCM.

It’s ALL About CONTENT

Eric Kasimov — Tue, 13 Jul 2021 13:45:55 -0400

When it comes to marketing, remember it’s ALL about CONTENT.

Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris. Look at Amazon, Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, LEGO. Those are extreme examples but they still work for any size business.

Creating isn’t for everyone and that’s okay. As we (and many others) say, you can’t convince the inconvincible. However, if you open your mind to the concept, creating content could be for you. As we’ve seen, content creation is becoming more and more accepted as a way to showcase your knowledge, experiences, expertise, and stories. And we’re all for it.

Eric Kasimov was a featured guest on the Get Influx Podcast hosted by Glenn Boothe. That episode appeared on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz. And it’s ALL about Content!

In this podcast episode, Glenn and Eric discuss why creating content is in favor and ways to think through it. Eric and Glenn walk the walk as they both spend much of their marketing efforts on creating and storytelling. This includes podcasting, writing, video storytelling, and social media.

Topics covered in this episode include: why you should start your own platform, a change in mindset, paying attention, being genuine in your marketing, and more.

Get out there and create.

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We think every entrepreneur, that is willing, should have their own platform. And we want to help.

——

Useful links from this episode:

Connect with us:

Glenn Boothe: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “It’s ALL About CONTENT”.
This podcast episode exists because of KazCM. The media company inside KazSource. It’s all about creating, engaging, and distributing. Why? Because we believe every entrepreneur should have their own platform.

The post It’s ALL About CONTENT appeared first on KazCM.

Content Impact

Eric Kasimov — Tue, 06 Jul 2021 05:00:52 -0400

When you get comfortable sharing content, you’ll become aware of the content impact.

We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not always obvious. But when she reflects on the impact content has on her and others, she knows the good her content creation is providing.

Linh was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz.

When we have these long-form conversations we see there are many parts of the conversation we can pull out and repurpose with a focus that allows you to better understand why we think the way we do and more importantly to help you on your own content creation path.

In this Content Matterz episode, Linh and Eric Kasimov discuss through their own experiences that creating content can make a positive impact on your own life and possibly the lives of others.

Topics covered in this episode: the confidence that creating content brings, getting over the initial hump of creating content, the impact that your story can have on others, pushing through your own doubts, and more.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

Rise and Shine Show with Linh Podetti, Jennifer Cae, and Jacqui Ashley

Connect with us:

Linh Podetti: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Content Impact”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Impact appeared first on KazCM.

Seeking Truth Through Content Creation

Eric Kasimov — Fri, 02 Jul 2021 05:00:23 -0400

The “Truth Seekers” are seeking truth through content creation.

Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast.

It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is to drive an immediate return on investment. There are so many things to think through when it comes to content creation so we are constantly exploring this topic. And that’s why we seek out leaders of entrepreneurs to chat with on this topic. It’s a way for us to seek more truth on why founders, business owners, entrepreneurs, leaders, professionals, and those with aspirations to consider this path of content creation.

Joshua Grecco was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz.

In this Content Matterz episode, Joshua and Eric Kasimov discuss why Josh started a podcast and how creating content can be a positive sum for all those involved. That includes the hosts, the guests, the listeners, and anyone that comes across the podcast or the content.

Topics covered in this episode include: having engaging conversations, being present in the moment, leveraging a podcast appearance, the benefits of creating content, YouTube, enjoying what you do, and more.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

ProAdvisor Coach
#truthseekers with Josh and Nick

Connect with us:

Joshua Greco: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Seeking Truth Through Content Creation”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Seeking Truth Through Content Creation appeared first on KazCM.

The Benefits of Appearing on Podcasts

Eric Kasimov — Wed, 30 Jun 2021 05:00:31 -0400

Appearing on Podcasts is a Great Way to Showcase Your Expertise.

In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts.

Bob was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz.

In this Content Matterz episode, Bob and Eric Kasimov discuss the benefits that come from appearing on podcasts and sharing your knowledge.

Topics covered in this episode include: learning from others, showcasing your expertise, why appear on podcasts, introspective conversations, creating perspective, and more.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

Bob Regnerus’ Website

Connect with us:

Bob Regnerus: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “The Benefits of Appearing on Podcasts”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post The Benefits of Appearing on Podcasts appeared first on KazCM.

Content Is Leverage

Eric Kasimov — Wed, 19 May 2021 14:32:11 -0400

Leverage content to create opportunities for your business.

Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts.

Brock was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz.

In this Content Matterz episode, Brock and Eric Kasimov discuss the genuine form of leverage that content can be–if done right.

Topics covered in this episode include: think about the long term, the ROI of content creation, why appear on podcasts, lean into content, why pressure is good, take a chance, and more.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

Lendio

Connect with us:

Brock Blake: Twitter
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Content Is Leverage”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Is Leverage appeared first on KazCM.

Content Creation At Its Core

Eric Kasimov — Fri, 19 Feb 2021 14:08:39 -0500

Why is content creation so important at its core?

Content creation is the ultimate form of communication. In this Content Matterz podcast episode, Eric Kasimov and PJ Taei discuss content creation, building relationships, and creating for those who care. The exposure and distribution of content is one of the best ways to learn more about those around you. And we get into that topic on this podcast episode all about content creation at its core.

Listen to more of PJ’s story.

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We think every entrepreneur should have their own content platform and we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

Uscreen Website Podcast Production by KazCM

Connect with us:

PJ Taei: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Content Creation At Its Core”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Creation At Its Core appeared first on KazCM.

Content Brings People Together

Eric Kasimov — Wed, 10 Feb 2021 10:14:11 -0500

No matter what we’re going through, thankfully, content brings people together.

Entrepreneurs are all dealing with something. Either directly or indirectly. It may be business-related, it may be something happening today, or it may have something to do with health. In my family, my wife and two daughters have been diagnosed with Celiac disease. As we’ve attempted to learn more about Celiac, we’ve come across some amazing people.

Mike Frolichstein and Cam Weiner from the Celiac Project Podcast are two of those people. This is a highlight episode from the full-length episode where Mike and Cam chat with Eric Kasimov about how our stories as business leaders, entrepreneurs, founders, professionals, and family members can bring us together through genuine content. You can listen to the full episode on Entrepreneur Perspectives.

Michael and Cam talk all things Gluten Free on the Celiac Project Podcast. You can learn about them at celiacproject.com, you can find their podcast on all podcast players, and you can watch the Celiac Project Documentary on Amazon Prime Video. We hope this content brings us all together even more–and a big thanks to the Celiac community leaders, Mike Frolichstein and Cam Weiner.

Listen to more of Cam and Mike’s story.

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We think every entrepreneur should have their own content platform and we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

The Celiac Project website
The Celiac Project Documentary on Amazon Prime
Podcast Production by KazCM

Learn more about Celiac Disease:

Celiac Disease Foundation (CDF) | visit
Beyond Celiac | visit
University of Chicago Celiac Disease Center

Connect with us:

Michael Frolichstein: LinkedIn
Cam Weiner: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you for listening to this Content Matterz podcast episode, “Content Brings People Together”.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Brings People Together appeared first on KazCM.

For Those Who Care – An Audible Blog

Eric Kasimov — Tue, 19 Jan 2021 12:51:04 -0500

For Those Who Care is an audible style blog from Content Matterz.

For Those Who Care is an article to help you, the entrepreneur, share your unique story to your audience. To read the written style of this blog, you can do so here.

There are so many stories to be told. Some are heartfelt, some are inspiring, some lead by example. Some are specific, some are anecdotal, some are extreme. Some make you laugh, some make you cry, some make you mad, some make you smarter. They’re all just stories. And you have them.

We’re not here to reinvent a process; we have that. We’re not here to invent the story; you have that. Together, we pull that story, curate that story, and tell that story to those who care.

One piece of content at a time.

This audible style blog was created and written by Eric Kasimov.

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And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “For Those Who Care – An Audible Blog” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we believe every entrepreneur should have a content platform.

The post For Those Who Care – An Audible Blog appeared first on KazCM.

Filling the Brand Gap – An Audible Blog

Eric Kasimov — Sat, 16 Jan 2021 13:28:41 -0500

Filling the Brand Gap is an audible style blog from Content Matterz.

Filling the Brand Gap is an article to get you thinking about your brand and how you can start building a brand for yourself. To read the written style of this blog, you can do so here.

And keep in mind, you have a story. I bet you have a point of view, something interesting to say. So why not say it? Scared of the time commitment? Scared of doing something different and new? Scared you will be laughed at? We get it. It’s not easy. It is scary. It should be scary.

Scary means it’s real, and real is what makes the connection between you and potential clients or customers.

Real is how you fill your brand gap.

This blog was created and written by The Strategy Addict, Shane Snively. This is the first of three installments in the Brand Series. Part two is The Penalty Box and part three is a drawing of the “content bridge“.

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And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Shane Snively: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Filling the Brand Gap – An Audible Blog” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we believe every entrepreneur should have a content platform.

The post Filling the Brand Gap – An Audible Blog appeared first on KazCM.

Setting the Vision and Creating Content

Eric Kasimov — Thu, 14 Jan 2021 21:06:05 -0500

“Setting the vision is the beginning of all creation.” – Brett Gilliland.

What does it mean to cast a vision about what is possible and where you want your business to be? In this episode of Content Matterz, Eric Kasimov chats with Brett Gilliland, Co-Founder and CEO of Elite Entrepreneurs.

Brett talks about what good leaders should do in the process of setting the vision for their business and executing it through content creation. It’s a powerful tool that leaders can use to light up an organization and provide a guiding light to why they’re doing it in the first place. If it’s executed poorly it can be meaningless and harmful and your employees won’t buy into it.

Brett shares his own experience as an entrepreneur, creating a business that helps struggling seven-figure business owners overcome their biggest challenges–and achieve new levels of success. We highlighted Brett Gilliland and his story on the Entrepreneur Perspectives Podcast. Listen to more of his story.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it all with your brand, KazCM is your content marketing team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Brett Gilliland: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Setting the Vision and Creating Content” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we believe every entrepreneur should have a content platform.

The post Setting the Vision and Creating Content appeared first on KazCM.

The Power of Creating Genuine Content

Eric Kasimov — Fri, 11 Dec 2020 09:50:55 -0500

“Nervousness is the indication that you’re doing something right.” – Joe Cantanucci on the power of creating genuine content.

Many advisors and leaders within the financial services industry have had a hard time creating genuine content to connect with those around them. Joe Cantanucci is here to do just that, share his stories and experiences with you! In this Content Matterz episide, Eric Kasimov chats with Joe Cantanucci, Managing Partner of MassMutual Capitol District about how being vulnerable and honest can create a path to better content and relationships.

Making yourself uncomfortable means that you’re opening up and willing to engage in tough conversations. Your stories and values can be used to make connections with those with similar experiences. Eric and Joe discuss the uniqueness of businesses and how they can utilize that to enhance their brand and to help with employee recruitment and client acquisition.

Having a podcast and creating content may make you feel uncomfortable but it’s supposed to. That means its real and challenging.

We highlighted Joe Cantanucci and his story on the Entrepreneur Perspectives Podcast. Listen to more of his story.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Joe Cantanucci: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “The Power of Creating Genuine Content” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post The Power of Creating Genuine Content appeared first on KazCM.

Why We Doubled Down on Content Creation on the Why Are We Shouting Podcast

Eric Kasimov — Sat, 21 Nov 2020 08:36:06 -0500

The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks Eric Kasimov about the moment he decided to double down on the content creation business.

Eric tells his story about when he decided to “double-down” on the content creation business and why he uses that situation to help others, himself, and those within his company.

KazSource Founder and CEO, Eric Kasimov, chats with Jill Salzman, host of the “Why Are We Shouting?” podcast. Listen below.

More about this episode from the Why Are We Shouting Podcast webpage:

Business isn’t supposed to get personal. Business is business, they say, and we’re supposed to keep our personal lives out of it. But can we? More importantly, should we?

In this episode, Jill chats with 3 colleagues to find out just how personal business can get. She speaks to business guru Melissa Ford, KazSource founder and podcast host Eric Kasimov, and social media speaker and course author, Marki Lemons-Ryhal. What they reveal may very well surprise you.

Jill is a serial entrepreneur and founder of The Founding Moms, “the world’s first and only global collective of offline masterminds and online resources for mom entrepreneurs”.

And if that’s not enough, we featured Jill on episode 122 of the Entrepreneur Perspectives podcast, titled “Mom Entrepreneurs are the Best“. As you will find throughout Jill’s content, she is an inspiration to moms all over the world.

We think content creation is where you should spend your marketing time. Here’s more content for you on that topic.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Jill Salzman: Facebook, LinkedIn, Twitter
Eric Kasimov: Twitter, LinkedIn

The post Why We Doubled Down on Content Creation on the Why Are We Shouting Podcast appeared first on KazCM.

Everybody Needs to be Creating and Giving Content

Eric Kasimov — Fri, 25 Sep 2020 08:00:20 -0400

“Everybody needs to be creating and giving content” – David Meltzer on the ROI of content creation.

What is the return on investment of content creation? In this Content Matterz episide, Eric Kasimov chats with David Meltzer about the impact that creating and giving content away can have on yourself personally and in your business.

Eric and David discuss their thoughts around the ROI of giving content, putting yourself out there, and making room for what you want. By creating content during this time, it can help build relationships, open doors, and improve your communication skills. That is your return on investment.

With that said, creating content requires a lot of hard work, time, and effort. However, as David says, if you make room for what you want, it will be well worth it. And always remember, your audience cares about what you have to say.

David shares his passions as a speaker, author, entrepreneur, and Co-Founder of Sports 1 Marketing. We highlighted David Meltzer and his story on the Entrepreneur Perspectives Podcast. Listen to more of his story.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

David Meltzer: Instagram, LinkedIn, Twitter
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Everybody Needs to be Creating and Giving Content” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Everybody Needs to be Creating and Giving Content appeared first on KazCM.

Shaping Your Future Through Podcasting

Eric Kasimov — Wed, 16 Sep 2020 07:00:32 -0400

“If you don’t have a voice, what do you have?” – Eric Kasimov on shaping your future through podcasting.

With COVID-19 affecting how students are going to school this year, the uncertainty may create opportunity for students to consider other options. In this Content Matterz episide, Eric Kasimov chats with Eric Z Yang about how students can start to shape their future through content creation and podcasting.

The Eric’s discuss their thoughts around why a student should start a podcast. By starting a podcast during this time, it can help build relationships, open doors, and improve you communication skills. Your future-self will thank you.

With that said, starting a podcast requires a lot of hard work, time, and effort. However, if you stay on the right path and put in the work, it will be well worth it. And always remember to be authentic in your voice.

Eric Z partners with large companies and influencers to build virtual summits that systematically generate peak authority and leads for their businesses. We highlighted Eric Z and his story on the Entrepreneur Perspectives Podcast. Listen to more of his story.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Eric Z Yang: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Shaping Your Future Through Podcasting” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Shaping Your Future Through Podcasting appeared first on KazCM.

Your Content Library is An Asset

Eric Kasimov — Tue, 30 Jun 2020 11:13:20 -0400

The way you communicate is yours and it cannot be taken from you. In this Content Matterz episode, Eric Kasimov discusses how you can start building your content library and how this content library is one of the most valuable assets that you can have.

Eric gives the example of how a photographer can start building their content library and use their library to generate business in their city. This example is just one of many ways that a professional can use content marketing to generate conversations and opportunities for their own business.

With that said, building your content library takes a lot of effort, thought, and execution. So get started on this journey today! Because who knows when you may need one of your biggest assets (content) to help you succeed in your career and business.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your own brand, KazCM is your storytelling team.

Create or build your own content platform. Contact us today to learn more about our content creation services.

——

Useful links from this podcast episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Your Content Library is An Asset” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource Inc. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Your Content Library is An Asset appeared first on KazCM.

Make Content Creation a Habit

Eric Kasimov — Wed, 10 Jun 2020 16:30:41 -0400

Creating good habits. To start on your content creation journey, you have to make it a habit. Create, create, create. Until it becomes a habit. In this Content Matterz episode, Eric Kasimov chats with Glenn Boothe about how he started on his content creation journey by making it a habit. Eric gives his advice on how you can create content regularly without thinking twice about it.

With that said, for content creation to become a habit, it requires a lot of hard work, time, and effort. However, if you stay on the right path and put in the work, it will be well worth it. And remember, your content may not be for everybody, and that is okay. The right people will enjoy what you have to say.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Glenn Boothe: LinkedIn, Instagram
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Make Content Creation a Habit” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Make Content Creation a Habit appeared first on KazCM.

Building Your Brand Through Authenticity

Eric Kasimov — Mon, 01 Jun 2020 21:11:27 -0400

Building your brand requires many blocks. However, the foundation of these blocks should start with authenticity. In this Content Matterz episode, Eric Kasimov chats with Danny Harris about how being authentic will help you build your brand. Danny discusses what he sees in the sports world when it comes to athletes being authentic in creating fans and landing brand deals.

With that said, building your brand both personally and for your business requires a lot of hard work, time, and effort. However, if you stay on the right path and put in the work, it will be well worth it. And always remember to be authentic in your brand building and content creation.

Danny helps athletes build authetic connections with fans through their wardrobe. We highlighted Danny and his story on the SportsEpreneur Podcast. Listen to more of his story.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Danny Harris: LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Building Your Brand Through Authenticity” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Building Your Brand Through Authenticity appeared first on KazCM.

Measuring the ROI of Content Creation

Eric Kasimov — Thu, 30 Apr 2020 15:25:09 -0400

Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the ROI of content creation. Mo also discusses how he is learning along his journey and gaining experience which will help with his success in the long run.

Measuring the return on investment of creating content is not an easy task, however. But of course, you can track the success of your content marketing efforts by measuring the opportunities, conversations, and overall growth of your business.

With that said, creating content requires a lot of hard work, time, and effort. However, if you stay on the right path and put in the work, your return will be well worth it.

Mo truly practices what he preaches, which is why we are collaborating with him. Check out the Pro Talk Podcast Series on SportsEpreneur where talks with some of the best footballers around the world.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Mo Ali Heydarpour: Instagram, Twitter, LinkedIn, Tik Tok
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Measuring the ROI of Content Creation” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Measuring the ROI of Content Creation appeared first on KazCM.

Thanks to Podcasting

Eric Kasimov — Thu, 30 Apr 2020 09:21:18 -0400

Podcasting has the potential for so much good. In this Content Matterz episode, Eric Kasimov discusses how podcasting has helped create opportunities for self-betterment and meaningful conversations.

Podcasting isn’t just about seeing how many followers, listeners, or subscribers you can get. It has dynamic and multi-functional purposes- training employees, sharing insights or opinions on particular topics, gaining knowledge, staying in touch with your network, self-betterment, and learning to communicate (just to name a few).

You have a unique talent stack. You have stories and insights to share. There are people out there who want and need to hear it. And of course, podcasting can open doors to conversations and connections you otherwise might not have had. Creating, discussing, learning, and sharing. That is what podcasting is all about. And you should consider it. Content creation that is. In some way that works for you.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

KazCM | creating content with you on the self-betterment path.
KazSource | helping leaders create opportunities for their business.
SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode, “Thanks to Podcasting” | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Thanks to Podcasting appeared first on KazCM.

If You Want Accountability For Yourself, Start Creating Content

Eric Kasimov — Thu, 02 Apr 2020 01:14:16 -0400

There is a lot of self-talk in the content that we create. In this Content Matterz episode, Eric Kasimov discusses how writing and creating content adds a level of accountability to his life. Accountability; we all should have it, we all need it.

And while you are at it, ask yourself this; are you holding yourself accountable? Or do you find yourself at a block? Change that--add a level of accountability for yourself by creating content.
Here's the thing, when you publish a blog, or post something on social media, or share a video, or record a podcast episode, you have to at least be on a path of documenting your thoughts or be a thought leader of some kind. That means you need to know what you are writing or talking about to some level. That alone will force you to think more, read more, ask more insightful questions. That's accountability. And that's what content creation is about. Perhaps it's a way to learn. And learning if you remember requires an incredible amount of accountability.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode about accountability content | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post If You Want Accountability For Yourself, Start Creating Content appeared first on KazCM.

Creating a Positive Atmosphere Through Content and Conversations

Eric Kasimov — Thu, 26 Mar 2020 23:24:27 -0400

The conversations and content you take in will affect your energy levels in both a positive and negative way. In this Content Matterz episode, Eric Kasimov discusses his experiences with both positive and negative conversations he has had in his career and how they’ve affected his productivity.

And while you are at it, ask yourself this; are you taking in positive content? Or are you stuck listening to content that is adding negative energy to your life? Change that… take in some positive content.

You’ve heard of the book The Energy Bus by John Gordon. It’s fundamental in many ways, but not always easy to execute especially when it comes down to those you surround yourself with and the content you take in. That positive energy applies to all of it. The person in the office near yours, your Twitter feed, the people you go to lunch with, the clients you have, and of course the people you live with.

It takes effort to create an atmosphere of positive. And one way to control it is by creating content yourself–positive content. That doesn’t mean you need to be like Tony Robbins. The content could be strategic or it could be thought-provoking or it could be analytical. The point is you are focused on the creation of whatever that piece of content is. You will have a hard time focusing on the negative and that alone is a reason why you should create content.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this Content Matterz podcast episode on positive content | #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Creating a Positive Atmosphere Through Content and Conversations appeared first on KazCM.

Hit That Record Button | Start Your Podcast Now

Eric Kasimov — Tue, 24 Mar 2020 13:53:21 -0400

Should you start recording your podcast now? In this Content Matterz episode, Eric Kasimov tackles this question that we often receive from people. At the current moment, podcasting is a very important and popular way to tell your story. Yes, you should start recording your podcast now.

This is an 8 minute podcast that we initially published on our SportsEpreneur Anchor Podcast channel about hitting that podcast record button. About creating content. If you are already creating content or podcasts, you should be creating more. We are.

And for those who aren’t yet recording podcasts, you should start now!

Hit that record button.

Need help producing your podcast? Learn More.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast episode, “Hit That Record Button | Start Your Podcast Now” #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Hit That Record Button | Start Your Podcast Now appeared first on KazCM.

Create Content Now | Someone Cares

Eric Kasimov — Tue, 17 Mar 2020 21:39:24 -0400

“Why should I create content now? No one cares what I have to say.” In this Content Matterz episode, Eric Kasimov tackles this concern that he often hears from business leaders.

This is an audio style blog around our written article, “Content Creation: What If Nobody Cares?” You can read the full article in the link below. And keep in mind, you are not creating content for every person, you are creating content for the right person.

Need help producing your podcast? Learn More.

Writing is hard, podcasting is hard, thinking about who may not like what you have to say can be overwhelming. Except when you don’t think about who won’t like it and instead focus on who the content is for. Even if it is just one person. That someone cares and that’s who the content is for. When you focus your mind on that positive, the writing and/or the speaking into the microphone is doable. And that content is the door opener to opportunity.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

“Content Creation: What If Nobody Cares” the blog on KazCM
KazCM
KazSource
SportsEpreneur

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast episode, “Create Content Now | Someone Cares” #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content.

The post Create Content Now | Someone Cares appeared first on KazCM.

Create Content Around Your Passion For Your Business

Eric Kasimov — Tue, 03 Mar 2020 13:10:40 -0500

Creativity helps you in the nuances of the business world. In this Content Matterz episode, Eric Kasimov discusses why he started his passionate content platform, SportsEpreneur. Eric enjoys talking about both sports and business. This podcast episode is about why you should create content around your passion to help your business grow.

By creating content around what you love, you get to both have fun and use this content strategically to help your brand.

If you think about your interests and how you can create content on those topics you may just find it aligns with the company you lead, the division you head up, or the self-betterment path you are on.

What you talk about doesn’t have to exactly tie into the product or service you provide. It might and it might not. This is where strategy and attention come in. What’s the strategy and what attention do you seek.

Often the attention is about connecting with people you want to learn from or people you want to teach. Either way, content is the answer. Creativity is the first step. Create content around your passion and interests. It works.

——

And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services.

——

Useful links from this episode:

Connect with us:

Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast episode, “Create Content Around Your Passion to Help Your Business” #ContentMatterz.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content!

The post Create Content Around Your Passion For Your Business appeared first on KazCM.

Instagram Can Lead to Great Relationships

Eric Kasimov — Thu, 13 Feb 2020 10:30:28 -0500

Instagram can lead to new and exciting opportunities for you and your business. In this Content Matterz episode, Zachary Hooks and Eric Kasimov discuss how their relationship was built and has grown through Instagram. In fact, this relationship all started with our SportsEpreneur Instagram account.

Instagram is just one of the many tools that can lead to developing new opportunities for you and your business.

Zachary was originally featured on our Entrepreneur Perspectives podcast. You can listen to that episode on our KazSource website.

——

And yes, you should consider Instagram Marketing for your personal brand and business.

Business professionals are people too. Whether they are the CEO, a sales professional, or a decision maker in their business, they are probably on Instagram.

They may be posting photos of their hikes or trips. Perhaps they are at a sporting event. Or perhaps their business is on Instagram and you would do well to know about them. And strike up a conversion.

Instagram is a place to be whether you are 18 or 58 or pick another age.

From brand engagement and business learning to creativity and conversations, Instagram is a marketing tool for almost any business leader.

KazCM is the group to help you create or build your Instagram presence. Contact us today to learn more about our Instagram Marketing Service.

——

Useful links from this episode:

Connect with us:

Zachary Hooks: Instagram, LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast episode, “Instagram Can Lead to Great Relationships” #ContentMatterz featuring Zachary Hooks.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content!

The post Instagram Can Lead to Great Relationships appeared first on KazCM.

Sharing Content Works, So What’s Holding You Back?

Eric Kasimov — Thu, 30 Jan 2020 18:00:31 -0500

Don’t let a reluctance to share content get in the way of opportunity. Sharing content works!

Individuals are often reluctant to create content. We base this on many hours of conversations, listening, and other forms of communication with entrepreneurs, business leaders, and professionals. What we’ve witnessed is a block of some sort. Part of it is a mental block. Another part is related to time management.

Both the mental block and time management is stopping influential individuals from finding their voice and sharing content. The time component is combatted with leveraging resources like a team–a content team. So this episode while we touch on time is focused on the mental block. And a way to get over this mental hurdle is realizing you actually have a story–and even more–your story matters!

In this episode, we get into how you can find your voice, how you can overcome mental blocks, time, and why your story matters.

Listen to this episode of Content Matterz to hear the thoughts of Eric Kasimov and John Priore around this content matter. And while listening, ask yourself, what is stopping you from creating and sharing content?

——

Want help creating your own content that matters? Contact Us.

Useful links from this episode:

Connect with us:

John Priore: Instagram, Twitter, LinkedIn
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Sharing Content Works, So What’s Holding You Back?” From your KazSource Content Marketing Agency.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content!
Connect with KazSource on social media. We would be excited to DM with you on Instagram. Or message us on Twitter. Or hey, we are even on “The” Facebook!

The post Sharing Content Works, So What’s Holding You Back? appeared first on KazCM.

How Networking Builds Relationships

Eric Kasimov — Thu, 16 Jan 2020 09:38:00 -0500

Using current day networking tools along with tried-and-true methods is the way. In this Content Matterz episode, Charles Leichtweis and Eric Kasimov discuss how to plant seeds along the way to help your business develop new opportunities–basically how networking builds relationships. Charles and Eric have both been networking and building relationships throughout their careers that have turned into referrals, relationships, and clients.

But How? Charles is the master of How. In fact, he is the Managing Director of Experts in How. As Charles states, The Why and the What are absolutely critical for success, the How validates and aligns those two elements to create sustainable, profitable growth.

Charles was originally featured on our Entrepreneur Perspectives podcast. You can listen to that episode on our KazSource website.

There are many ways to network. There are networking events, there are country clubs, there are organizations in the communities we live, there are social media networks, and there are the serendipitous moments we all encounter. How you focus on these things has a direct impact on new relationships. It isn’t about the new methods you hear about. It isn’t about the older methods you’ve been taught. It’s about authentic relationship building, utilizing the tools that exist, which includes both the new methods and the methods that have been around for generations.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

Connect with us:

Charles Leichtweis: LinkedIn, Facebook
Eric Kasimov: Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “How Networking Builds Relationships” #ContentMatterz featuring Charles Leichtweis.
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we love helping entrepreneurs create and share amazing content!

The post How Networking Builds Relationships appeared first on KazCM.

Podcasting Builds Genuine Relationships

Eric Kasimov — Mon, 30 Dec 2019 14:17:04 -0500

Using your podcast to build genuine relationships is what it’s all about. In this Content Matterz episode, Rob Cressy and Eric Kasimov discuss how podcasting has helped them build genuine relationships with others.

Podcasting Builds Genuine Relationships in Text Form:

You come out with with a podcast that you’ve been doing and a lot of.

And your podcast continues to evolve and you continue to evolve, self betterment, communication,

just you and I having a conversation. This is communication. This is at the heart of it.

I think someone could have a podcast for the simple fact or the simple going down this journey of being a better communicator.

If you hear yourself talking, if you have conversations with people, you’re going to put yourself under pressure, you’re going to put yourself in this situation.

It’s interesting because I came to learn about you. We were sitting down in our conference room and I got introduced to one of the leaders at Kids in Seats, Ann Lademann and for whatever reason she just dropped your name she says, I think the founder of our company is going to be on Rob Cressy’s podcast and he’s here and that was it.

So I had to go out to lunch that day because I had to take a break because I was in back to back meetings. I go to lunch at this Vietnamese restaurant down the street. It’s pretty awesome. It was really quiet because it was late in the day. And I just pull up your podcast and I listened to it and I listened to it and I listened to it.

Bill Rasmussen ESPN founder, Arica Kress from the Columbus Crew, Adam White from Front Office Sports and the list goes on and on and on.

Rob, When I tell you that I took in and consumed your content on your podcast? I really did. It wasn’t a joke.

It was real, it was genuine.

And that’s when I reached out to you and said man, This is really awesome.

We put a blog post out there talking about your podcast because it was like, man here is someone putting out good vibes.

So when I go back and I think about when I started listening to podcasts, It’s when I started thinking about starting my own business and this is about six/seven years ago.

It’s when I realized that if I was having negative thoughts I needed to put positive thoughts in my head.

I double down on reading, I double down on listening to books I started going to the podcast world and continued to evolve to the point where we created our own podcast because I wanted to talk to people like you.

So there’s a lot of things- there’s leverage there because I can say, “Hey Rob” I can chat with you because we both have a podcast.

The point is podcasting is an incredible resource and there’s so many different reasons as to why you should even have a podcast that we haven’t even touched on here.

But I came across and then what I got to know you before I ever talked to you, I knew your voice, I knew what you believed in, I knew your thoughts, your positive vibes so when I got on the phone with you it kind of goes back to the thing that we talked about in the beginning is that we’re already passed like all this other stuff, We can just jump right into all these different conversations.

There is nothing like it right now and I truly mean that because I’ve lived it and we’ve helped other people with podcasting. I know you have as well. I’ve watched other people live it and it’s an amazing experience but I just have to say that being able to consume this content and hear some of the thoughts that I just talked about on the different episodes that you’ve had has helped me out and I know it’s helped other people out and that’s why we’re talking today because this is real man. This is what it’s all about and it’s the beginning of the journey of having a relationship and you don’t even have to say well “What does that even mean? What does that relationship mean?” It doesn’t have to mean anything it could just mean you and I have this conversation and that could be the end of it and that’s cool because I could learn a lot from you.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

Connect with us:

Rob Cressy: LinkedIn, Instagram, Twitter
Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Podcasting Builds Genuine Relationships” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business leaders create and share amazing content!

The post Podcasting Builds Genuine Relationships appeared first on KazCM.

How Social Media Can Help You Exceed Your Potential

Eric Kasimov — Thu, 19 Dec 2019 12:34:40 -0500

Business development in the professional world is a must. In this Content Matterz episode, Brady Murray and Eric Kasimov discuss how social media can help professionals exceed their potential.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

Why We Doubled Down on Content Creation

Eric Kasimov — Wed, 11 Dec 2019 14:21:22 -0500

Content Marketing is at the core of what we do. Content creation is very important to all of us at KazSource. Specifically, Eric discusses why content creation means so much to him and the overarching company, KazSource. Listen to this podcast episode of Content Matterz to hear the story of why we doubled down on content creation.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

Social Media is Just a Tool

Eric Kasimov — Tue, 03 Dec 2019 14:54:57 -0500

There is a change of landscape in networking, marketing, and sales. Using the tools that have been generated in today’s day-in-age can lead to big business. However, these tools such as social media are simply just that, a tool.

In this episode, we discuss the importance of pairing these tools with genuine relationship building.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

More content about social meida and building relationships:

Connect with us:

Charles Leichtweis: LinkedIn, Facebook
Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Social Media is Just a Tool” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content marketing brand inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business leaders create and share amazing content!

The post Social Media is Just a Tool appeared first on KazCM.

Bonding and Rapport through Content Marketing

Eric Kasimov — Fri, 15 Nov 2019 10:47:35 -0500

Content marketing is a lot of things. Bonding and rapport is one of the major ones. This is an audio style blog around our written article, “Content Marketing is a Form of Bonding and Rapport.” You can read the full article in the link below.

Content marketing is all about starting that direct interaction. In this episode, we discuss one specific direct interaction that happened with a client of ours through content marketing.

Listen to this podcast episode of Content Matterz to understand how you can build relationships through content marketing.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

More content about content and building relationships:

Connect with us:

Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Bonding and Rapport through Content Marketing” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content marketing brand inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business leaders create and share amazing content!

The post Bonding and Rapport through Content Marketing appeared first on KazCM.

The Benefits of Hiring a Marketing Agency

Eric Kasimov — Thu, 07 Nov 2019 11:04:17 -0500

You should seriously consider putting your marketing in the hands of experienced professionals. This is an audio style blog around our written article, “Why You Should Hire a Marketing Agency.” You can read the full article in the link below. Despite what you may think, there are many benefits to outsourcing your marketing. In this episode, we touch on a few of those benefits.

Listen to this podcast episode of Content Matterz to understand the benefits of hiring a marketing agency.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

More content from about outsourcing and marketing:

Connect with us:

Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “You Should Hire a Marketing Agency” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content marketing brand inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business leaders create and share amazing content!

The post The Benefits of Hiring a Marketing Agency appeared first on KazCM.

Creating Content Around Your Passions Can Help Your Business

Eric Kasimov — Wed, 30 Oct 2019 11:21:11 -0400

Creating content around your passions can help your business in many ways. We tell the story of Michael Elkins, a labor law attorney and the Founder of MLE Law in Miami, Florida and the co-host of The Game 7 Podcast. Michael discusses how he has been able to incorporate his passions into his content creation process and the positive effect it has had on his business.

Listen to this podcast episode of Content Matterz to learn how you can create content around your passions.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

More content from about creating and podcasting:

Connect with us:

Michael Elkins: Instagram, Twitter, LinkedIn
Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Creating Content Around Your Passions Can Help Your Business” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content marketing brand inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business leaders create and share amazing content!

The post Creating Content Around Your Passions Can Help Your Business appeared first on KazCM.

Touching Loved Ones Through Content Creation

Eric Kasimov — Tue, 22 Oct 2019 09:37:36 -0400

Someone out there is going to be glad you shared your story. We tell the story of Frank Van Buren, a former United States Army Black Hawk Pilot. Frank discusses how creating content has helped build a deeper bond with his mother. If you are looking for another reason to start on your content creation journey, look no further than your loved ones.

Listen to this podcast episode of Content Matterz to learn how you can touch your loved ones through content creation.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

More content from about creating and sharing:

Connect with us:

Frank Van Buren: Instagram, LinkedIn
Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Touching Loved Ones Through Content Creation” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content marketing brand inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business leaders create and share amazing content!

The post Touching Loved Ones Through Content Creation appeared first on KazCM.

Digging for the Story That Matters

Eric Kasimov — Wed, 16 Oct 2019 11:06:02 -0400

Content marketing shines the brightest when you tell the story that matters. We tell the story of Brady Murray, a thought leader that knocked storytelling out of the park. But it didn’t happen right away. KazCM client, RODS Racing founder, and CEO of MassMutual Intermountain West, Brady Murray, did an incredible job in digging for that story. Even if you only have one reader or one listener, the story can have an impact. But you have to get to that good story.

Listen to this podcast episode of Content Matterz to learn how about storytelling in your business.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

Why Are Business Owners Reluctant to Create Content?

Eric Kasimov — Wed, 16 Oct 2019 09:01:22 -0400

Why are business owners on the fence about creating content? In this episode, we give you a few ideas on how you can get over these reluctances and start creating content today. John Priore, content marketer, at KazCM joins Eric Kasimov in this chat to discuss this all-important topic.

Listen to this episode of Content Matterz to hear the thoughts of Eric Kasimov and John Priore on content creation. And while listening, ask yourself, what is stopping you from creating content?

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Want help creating your own content that matters? Contact Us.

Useful links from this episode:

More Kaz Content about Content Creation:

Connect with us:

John Priore: Instagram, Twitter, LinkedIn
Eric Kasimov: Instagram, Twitter, LinkedIn

Wrap Up:

Thank you so much for listening to this podcast, “Why Are Business Owners Reluctant to Create Content?” #ContentMatterz
This podcast episode of Content Matterz exists because of KazCM. The content marketing brand inside KazSource, Inc. It’s all about content creation and distribution. Why? Because we love helping business owners create and share amazing content!

The post Why Are Business Owners Reluctant to Create Content? appeared first on KazCM.

Are We at Peak Podcast?

Eric Kasimov — Fri, 11 Oct 2019 15:34:29 -0400

In a recent New York Times article, they discussed why podcasting is at its peak. While we don’t fully disagree with this take, we are here to say that if you have a genuine podcasters mindset, there is plenty of potential for you in the podcasting world.

If you are a business leader with specific thoughts to share, you should consider starting a podcast because podcasting is the ultimate form of genuine leverage right now.

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Want help creating your own content that matters? Contact Us.

Useful links from this episode: