Content Alchemy Transistor (https://transistor.fm) https://feeds.transistor.fm/content-alchemy Examining the sorcery that goes into creating cosmic content. © 2025 Made By Things 67ba8dad-647b-518d-9a0d-ddb14ca6c2b7 no en Mon, 29 Sep 2025 11:00:48 -0400 Tue, 02 Dec 2025 23:43:10 -0500 https://img.transistor.fm/R4GGQuKjS62otc_rt81FBGfTY5UT93V3VxTkTVCprVY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZDY4/Nzg0ZDM0YzEwNDUx/ODY5NDMwYzM2NjM0/YTUzYy5qcGc.jpg Content Alchemy episodic Made By Things Examining the sorcery that goes into creating cosmic content. Examining the sorcery that goes into creating cosmic content.. content, marketing, video, branding, animation, sales, funnel, business Made By Things No No What's Up with Comfort Content? 29 29 What's Up with Comfort Content? full fb71d6e6-7c98-403e-b1aa-28ef9bd1cd1f https://share.transistor.fm/s/7bf2e00d In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

]]> In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

]]> Mon, 29 Sep 2025 11:00:16 -0400 Made By Things Made By Things 2327 In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Take a Hard Position on Your Brand? 28 28 How Do You Take a Hard Position on Your Brand? full fdb78969-6e3a-46b7-8453-b4dcca05c69a https://share.transistor.fm/s/eeaa7c0f In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems and the importance of choosing the right medium for your message.

]]> In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems and the importance of choosing the right medium for your message.

]]> Mon, 15 Sep 2025 00:00:00 -0400 Made By Things Made By Things 2705 In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems and the importance of choosing the right medium for your message.

]]> content, marketing, video, branding, animation, sales, funnel, business No Christmas in August! Seasonal Content Done Right 27 27 Christmas in August! Seasonal Content Done Right full 49c80021-5894-4b37-989b-35eebe455107 https://share.transistor.fm/s/3f4a192f In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage seasonal trends to boost engagement and maintain brand consistency. Tune in for expert insights and actionable tips to elevate your content game year-round.

]]> In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage seasonal trends to boost engagement and maintain brand consistency. Tune in for expert insights and actionable tips to elevate your content game year-round.

]]> Fri, 29 Aug 2025 16:25:50 -0400 Made By Things Made By Things 1854 In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage seasonal trends to boost engagement and maintain brand consistency. Tune in for expert insights and actionable tips to elevate your content game year-round.

]]> content, marketing, video, branding, animation, sales, funnel, business No What Does Content Marketing Look Like in 2025? (A Mid-Year Review) 26 26 What Does Content Marketing Look Like in 2025? (A Mid-Year Review) full 93a86b2a-d559-4a00-9286-57c78ba2a14b https://share.transistor.fm/s/f99fd931 What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of the year/the start of 2026.  They explore key trends, challenges, and opportunities that have emerged. From the rise of brand-centered podcasts to the impact of AI on content creation, discover how businesses are adapting to stay ahead. Tune in for insightful discussions and practical tips to refine your content strategy for the remainder of the year.

]]> What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of the year/the start of 2026.  They explore key trends, challenges, and opportunities that have emerged. From the rise of brand-centered podcasts to the impact of AI on content creation, discover how businesses are adapting to stay ahead. Tune in for insightful discussions and practical tips to refine your content strategy for the remainder of the year.

]]> Mon, 11 Aug 2025 00:35:17 -0400 Made By Things Made By Things 2851 What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of the year/the start of 2026.  They explore key trends, challenges, and opportunities that have emerged. From the rise of brand-centered podcasts to the impact of AI on content creation, discover how businesses are adapting to stay ahead. Tune in for insightful discussions and practical tips to refine your content strategy for the remainder of the year.

]]> content, marketing, video, branding, animation, sales, funnel, business No What is Motion Branding? 25 25 What is Motion Branding? full ca7f14ee-2c38-4257-9117-7c2ed185aa07 https://share.transistor.fm/s/22c69431 In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytelling tools. Discover why motion branding is more crucial than ever for creating a recognizable and relatable brand personality. Tune in to learn how brands can harness motion to connect with audiences on a deeper level and stand out in a crowded market.

]]> In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytelling tools. Discover why motion branding is more crucial than ever for creating a recognizable and relatable brand personality. Tune in to learn how brands can harness motion to connect with audiences on a deeper level and stand out in a crowded market.

]]> Mon, 28 Jul 2025 00:00:50 -0400 Made By Things Made By Things 2323 In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytelling tools. Discover why motion branding is more crucial than ever for creating a recognizable and relatable brand personality. Tune in to learn how brands can harness motion to connect with audiences on a deeper level and stand out in a crowded market.

]]> content, marketing, video, branding, animation, sales, funnel, business No RIP To These Advertising Strategies (but are they really dead?) 24 24 RIP To These Advertising Strategies (but are they really dead?) full ba9051b1-074d-4322-a828-e064f54d66d8 https://share.transistor.fm/s/485d5771 In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is there any hope of bringing them back? Shelby Hagerdon and Matt Vojacek memorialize these dead advertising strategies of the past while asking the question, “Maybe they were just misunderstood?” In an age of trends, perhaps it’s time to look backwards for inspiration.

]]> In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is there any hope of bringing them back? Shelby Hagerdon and Matt Vojacek memorialize these dead advertising strategies of the past while asking the question, “Maybe they were just misunderstood?” In an age of trends, perhaps it’s time to look backwards for inspiration.

]]> Mon, 14 Jul 2025 01:53:18 -0400 Made By Things Made By Things 2722 In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is there any hope of bringing them back? Shelby Hagerdon and Matt Vojacek memorialize these dead advertising strategies of the past while asking the question, “Maybe they were just misunderstood?” In an age of trends, perhaps it’s time to look backwards for inspiration.

]]> content, marketing, video, branding, animation, sales, funnel, business No Can Great Marketing Save A Company During Times of Controversy? (A Duolingo Case Study) 23 23 Can Great Marketing Save A Company During Times of Controversy? (A Duolingo Case Study) full 4ef90f76-312b-4059-bf40-e0f5ac03f59d https://share.transistor.fm/s/26fc4cbc Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors with AI. Suddenly, everyone remembered that Duolingo is more than memes and languages - it’s also a tech company. And their younger audience who is already afraid of being replaced by AI turned on the owl, raising a lot of questions not only about the brand but about the future of work in general - all with Duo at the center. 

So what happens when your marketing, your CEO, and your values don’t align?


And is marketing powerful enough to move past this kind of controversy?

]]> Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors with AI. Suddenly, everyone remembered that Duolingo is more than memes and languages - it’s also a tech company. And their younger audience who is already afraid of being replaced by AI turned on the owl, raising a lot of questions not only about the brand but about the future of work in general - all with Duo at the center. 

So what happens when your marketing, your CEO, and your values don’t align?


And is marketing powerful enough to move past this kind of controversy?

]]> Mon, 30 Jun 2025 00:01:00 -0400 Made By Things Made By Things 1821 Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors with AI. Suddenly, everyone remembered that Duolingo is more than memes and languages - it’s also a tech company. And their younger audience who is already afraid of being replaced by AI turned on the owl, raising a lot of questions not only about the brand but about the future of work in general - all with Duo at the center. 

So what happens when your marketing, your CEO, and your values don’t align?


And is marketing powerful enough to move past this kind of controversy?

]]> content, marketing, video, branding, animation, sales, funnel, business No Should All Brands Be in Show Business? 22 22 Should All Brands Be in Show Business? full 50d90ae9-def2-45c9-98ad-3c20d1f4bf33 https://share.transistor.fm/s/5fd29c2e Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strategies. The conversation highlights the shift towards long-form content, the significance of authenticity, and the future of brand storytelling in a rapidly changing digital environment.

]]> Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strategies. The conversation highlights the shift towards long-form content, the significance of authenticity, and the future of brand storytelling in a rapidly changing digital environment.

]]> Mon, 16 Jun 2025 15:53:29 -0400 Made By Things Made By Things 3642 Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strategies. The conversation highlights the shift towards long-form content, the significance of authenticity, and the future of brand storytelling in a rapidly changing digital environment.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Market Towards Mothers? (w/ Heidi Howes and Lisa Woodward) 20 20 How Do You Market Towards Mothers? (w/ Heidi Howes and Lisa Woodward) full 00dc8e53-3141-458b-b905-47ae0875cea3 https://share.transistor.fm/s/b014f240 In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single mothers led by Heidi and Lisa. They explore the representation of mothers in marketing, the importance of ethical storytelling, and the challenges faced by single mothers. The discussion emphasizes the need for community support, understanding the diverse experiences of motherhood, and the power of words in shaping narratives.

]]> In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single mothers led by Heidi and Lisa. They explore the representation of mothers in marketing, the importance of ethical storytelling, and the challenges faced by single mothers. The discussion emphasizes the need for community support, understanding the diverse experiences of motherhood, and the power of words in shaping narratives.

]]> Mon, 19 May 2025 00:01:00 -0400 Made By Things Made By Things 2668 In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single mothers led by Heidi and Lisa. They explore the representation of mothers in marketing, the importance of ethical storytelling, and the challenges faced by single mothers. The discussion emphasizes the need for community support, understanding the diverse experiences of motherhood, and the power of words in shaping narratives.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Can Sales and Marketing Come Together in B2B? (w/ Jill Hufford @ Spark Business Works) 19 19 How Can Sales and Marketing Come Together in B2B? (w/ Jill Hufford @ Spark Business Works) full ffb85d87-e29b-4acd-85ca-b60b34133102 https://share.transistor.fm/s/5182df0b Shelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messaging, and the collaboration between sales and marketing teams. Jill shares insights on the challenges of B2B marketing, the differences between B2B and B2C strategies, and her predictions for the future of marketing, emphasizing the need to return to fundamental marketing principles amidst rapid changes in the industry.

]]> Shelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messaging, and the collaboration between sales and marketing teams. Jill shares insights on the challenges of B2B marketing, the differences between B2B and B2C strategies, and her predictions for the future of marketing, emphasizing the need to return to fundamental marketing principles amidst rapid changes in the industry.

]]> Mon, 05 May 2025 00:01:00 -0400 Made By Things Made By Things 2533 Shelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messaging, and the collaboration between sales and marketing teams. Jill shares insights on the challenges of B2B marketing, the differences between B2B and B2C strategies, and her predictions for the future of marketing, emphasizing the need to return to fundamental marketing principles amidst rapid changes in the industry.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Create Great Content With A Small Budget (Non-Profit Stye) (w/ Madison Massey) 18 18 How Do You Create Great Content With A Small Budget (Non-Profit Stye) (w/ Madison Massey) full 343b60dd-0f14-43f6-8ef9-98f6f2fd4b2f https://share.transistor.fm/s/3224dbc4 In this conversation, Shelby and Matt are joined by Madison Massey (Director of Marketing & Development) to discuss the challenges faced by nonprofits, particularly during the COVID-19 pandemic. Madison shares her journey in the nonprofit sector, detailing her role at St. Stephen's Community House and the impact of funding cuts on their operations. The discussion highlights the importance of problem-solving, community support, and the need for effective marketing strategies to navigate these challenges. They also touch on the complexities of capital campaigns and prioritizing needs within the organization.

]]> In this conversation, Shelby and Matt are joined by Madison Massey (Director of Marketing & Development) to discuss the challenges faced by nonprofits, particularly during the COVID-19 pandemic. Madison shares her journey in the nonprofit sector, detailing her role at St. Stephen's Community House and the impact of funding cuts on their operations. The discussion highlights the importance of problem-solving, community support, and the need for effective marketing strategies to navigate these challenges. They also touch on the complexities of capital campaigns and prioritizing needs within the organization.

]]> Mon, 21 Apr 2025 09:20:21 -0400 Made By Things Made By Things 2891 In this conversation, Shelby and Matt are joined by Madison Massey (Director of Marketing & Development) to discuss the challenges faced by nonprofits, particularly during the COVID-19 pandemic. Madison shares her journey in the nonprofit sector, detailing her role at St. Stephen's Community House and the impact of funding cuts on their operations. The discussion highlights the importance of problem-solving, community support, and the need for effective marketing strategies to navigate these challenges. They also touch on the complexities of capital campaigns and prioritizing needs within the organization.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Has Thought Leadership Impacted Your Social Media Presence? 17 17 How Has Thought Leadership Impacted Your Social Media Presence? full f0ce06f6-df03-4e96-87fa-598be75846ca https://share.transistor.fm/s/d9c6b779 In this episode of Content Alchemy, Shelby Hagerdon and Matt Vojacek delve into the intricacies of thought leadership, focusing on the importance of honesty, transparency, and relationship building in content creation. They discuss Matt's 10-week series documenting the growth of Made By Things, exploring the challenges and insights gained from sharing personal stories and experiences. The conversation emphasizes the significance of storytelling in business and how it can foster deeper connections with audiences.

]]> In this episode of Content Alchemy, Shelby Hagerdon and Matt Vojacek delve into the intricacies of thought leadership, focusing on the importance of honesty, transparency, and relationship building in content creation. They discuss Matt's 10-week series documenting the growth of Made By Things, exploring the challenges and insights gained from sharing personal stories and experiences. The conversation emphasizes the significance of storytelling in business and how it can foster deeper connections with audiences.

]]> Mon, 07 Apr 2025 00:01:00 -0400 Made By Things Made By Things 2428 In this episode of Content Alchemy, Shelby Hagerdon and Matt Vojacek delve into the intricacies of thought leadership, focusing on the importance of honesty, transparency, and relationship building in content creation. They discuss Matt's 10-week series documenting the growth of Made By Things, exploring the challenges and insights gained from sharing personal stories and experiences. The conversation emphasizes the significance of storytelling in business and how it can foster deeper connections with audiences.

]]> content, marketing, video, branding, animation, sales, funnel, business No Marketing Leadership LIVE at Content Adventure (w/ Jess Fogal @ Provide) 16 16 Marketing Leadership LIVE at Content Adventure (w/ Jess Fogal @ Provide) full ed84951c-f494-4cd6-a775-b2a33c32089a https://share.transistor.fm/s/d8774d9f In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly focusing on the challenges of targeting diverse audiences. They highlight the importance of emotional storytelling and the effectiveness of podcasting as a content marketing tool. Jess shares insights on measuring ROI and the complexities of attribution in marketing, emphasizing the need for a human connection in content creation. They also discuss common mistakes made by marketing teams, the necessity of establishing a strong foundation before pursuing sales enablement, and the critical role of touchpoints in building customer relationships. The conversation also touches on the future of marketing, emphasizing the need for authenticity and the human touch in content creation amidst the rise of AI.

]]> In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly focusing on the challenges of targeting diverse audiences. They highlight the importance of emotional storytelling and the effectiveness of podcasting as a content marketing tool. Jess shares insights on measuring ROI and the complexities of attribution in marketing, emphasizing the need for a human connection in content creation. They also discuss common mistakes made by marketing teams, the necessity of establishing a strong foundation before pursuing sales enablement, and the critical role of touchpoints in building customer relationships. The conversation also touches on the future of marketing, emphasizing the need for authenticity and the human touch in content creation amidst the rise of AI.

]]> Mon, 24 Mar 2025 00:01:00 -0400 Made By Things Made By Things 2690 In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly focusing on the challenges of targeting diverse audiences. They highlight the importance of emotional storytelling and the effectiveness of podcasting as a content marketing tool. Jess shares insights on measuring ROI and the complexities of attribution in marketing, emphasizing the need for a human connection in content creation. They also discuss common mistakes made by marketing teams, the necessity of establishing a strong foundation before pursuing sales enablement, and the critical role of touchpoints in building customer relationships. The conversation also touches on the future of marketing, emphasizing the need for authenticity and the human touch in content creation amidst the rise of AI.

]]> content, marketing, video, branding, animation, sales, funnel, business No What Challenges Are Marketing Teams Facing and What Strategies Are They Using For Content Creation? 15 15 What Challenges Are Marketing Teams Facing and What Strategies Are They Using For Content Creation? full 18b3a246-a79d-4764-9121-bc493c818652 https://share.transistor.fm/s/16bea068 Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collected through their in-person events, Content Adventures.

]]> Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collected through their in-person events, Content Adventures.

]]> Mon, 10 Mar 2025 00:01:00 -0400 Made By Things Made By Things 2626 Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collected through their in-person events, Content Adventures.

]]> content, marketing, video, branding, animation, sales, funnel, business No What is the Artist's Perspective on Brand Content? (Valentine's Day Edition w/ Melissa Johnson and Colin van't Veld) 14 14 What is the Artist's Perspective on Brand Content? (Valentine's Day Edition w/ Melissa Johnson and Colin van't Veld) full c9b651f5-6947-4637-ad6a-8721ba06a2e3 https://share.transistor.fm/s/c1ac2444 Happy Valentine's Day! Shelby and Matt were joined by resident Made By Things artists, Melissa Johnson and Colin van't Veld for a fun co-worker version of the Newlywed Game (all themed around content marketing and the artist's perspective, of course). This is a fun episode you can't miss and will give you a better insight into the internal studio's view on branded content. 

]]> Happy Valentine's Day! Shelby and Matt were joined by resident Made By Things artists, Melissa Johnson and Colin van't Veld for a fun co-worker version of the Newlywed Game (all themed around content marketing and the artist's perspective, of course). This is a fun episode you can't miss and will give you a better insight into the internal studio's view on branded content. 

]]> Mon, 17 Feb 2025 00:01:00 -0500 Made By Things Made By Things 3674 Happy Valentine's Day! Shelby and Matt were joined by resident Made By Things artists, Melissa Johnson and Colin van't Veld for a fun co-worker version of the Newlywed Game (all themed around content marketing and the artist's perspective, of course). This is a fun episode you can't miss and will give you a better insight into the internal studio's view on branded content. 

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Create Belonging in a Brand? (w/ David Peregrina @ Mid-Ohio Food Collective) 13 13 How Do You Create Belonging in a Brand? (w/ David Peregrina @ Mid-Ohio Food Collective) full 844f9297-4717-4085-a37f-e0dc05febddc https://share.transistor.fm/s/34db144b In this conversation with Matt and Shelby, David Peregrina shares his journey as a designer and creative director, emphasizing the importance of creating belonging through design. He discusses his experiences in the nonprofit sector, the challenges of working with limited resources, and the significance of storytelling in connecting with communities. David also highlights the role of diversity, equity, and inclusion in organizations.

]]> In this conversation with Matt and Shelby, David Peregrina shares his journey as a designer and creative director, emphasizing the importance of creating belonging through design. He discusses his experiences in the nonprofit sector, the challenges of working with limited resources, and the significance of storytelling in connecting with communities. David also highlights the role of diversity, equity, and inclusion in organizations.

]]> Mon, 10 Feb 2025 00:01:00 -0500 Made By Things Made By Things 3132 In this conversation with Matt and Shelby, David Peregrina shares his journey as a designer and creative director, emphasizing the importance of creating belonging through design. He discusses his experiences in the nonprofit sector, the challenges of working with limited resources, and the significance of storytelling in connecting with communities. David also highlights the role of diversity, equity, and inclusion in organizations.

]]> content, marketing, video, branding, animation, sales, funnel, business No Mid-Season Recap (Season 1) 12 12 Mid-Season Recap (Season 1) full 12f94d5c-17bd-4a96-9539-2ae178ab7c92 https://share.transistor.fm/s/e871f1c2 It's a new year! So, Shelby and Matt are spending this episode reflecting on their journey through the podcast, discussing the lessons learned about the value of creative work, the impact of AI, and the importance of building trust within teams. With 11 episodes so far, there's already a lot to discuss!

]]> It's a new year! So, Shelby and Matt are spending this episode reflecting on their journey through the podcast, discussing the lessons learned about the value of creative work, the impact of AI, and the importance of building trust within teams. With 11 episodes so far, there's already a lot to discuss!

]]> Mon, 20 Jan 2025 00:01:00 -0500 Made By Things Made By Things 3255 It's a new year! So, Shelby and Matt are spending this episode reflecting on their journey through the podcast, discussing the lessons learned about the value of creative work, the impact of AI, and the importance of building trust within teams. With 11 episodes so far, there's already a lot to discuss!

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Produce Create Great Video Content for Brands? (w/ Rick Preston @ Global Payments) 11 11 How Do You Produce Create Great Video Content for Brands? (w/ Rick Preston @ Global Payments) full 2e8ef435-d744-4ca1-9330-6b5ae4a94f00 https://share.transistor.fm/s/bbb28f44 Rick Preston shares his journey through the video production industry with Shelby and Matt, discussing his experiences from film school to his current role as Head of Creative Services at Global Payments. He emphasizes the importance of embracing opportunities, the transition from a technical to a strategic mindset, and the role of AI in the creative process. Rick also highlights the challenges of balancing in-house resources with external partnerships and the significance of fostering creativity within teams.

]]> Rick Preston shares his journey through the video production industry with Shelby and Matt, discussing his experiences from film school to his current role as Head of Creative Services at Global Payments. He emphasizes the importance of embracing opportunities, the transition from a technical to a strategic mindset, and the role of AI in the creative process. Rick also highlights the challenges of balancing in-house resources with external partnerships and the significance of fostering creativity within teams.

]]> Mon, 23 Dec 2024 00:01:00 -0500 Made By Things Made By Things 2836 Rick Preston shares his journey through the video production industry with Shelby and Matt, discussing his experiences from film school to his current role as Head of Creative Services at Global Payments. He emphasizes the importance of embracing opportunities, the transition from a technical to a strategic mindset, and the role of AI in the creative process. Rick also highlights the challenges of balancing in-house resources with external partnerships and the significance of fostering creativity within teams.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Start a Career in Marketing? (w/ Dilara Casey) 10 10 How Do You Start a Career in Marketing? (w/ Dilara Casey) full 29c26c3a-12ca-4b58-b97a-4b63cc33df32 https://share.transistor.fm/s/4213f7f1 Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She emphasizes the need for aspiring marketers to find their niche and the significance of mid-career transitions. Dilara also reflects on her personal experiences, including her battle with cancer, and how it shaped her perspective on work and fulfillment. 

]]> Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She emphasizes the need for aspiring marketers to find their niche and the significance of mid-career transitions. Dilara also reflects on her personal experiences, including her battle with cancer, and how it shaped her perspective on work and fulfillment. 

]]> Mon, 16 Dec 2024 00:01:00 -0500 Made By Things Made By Things 2844 Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She emphasizes the need for aspiring marketers to find their niche and the significance of mid-career transitions. Dilara also reflects on her personal experiences, including her battle with cancer, and how it shaped her perspective on work and fulfillment. 

]]> content, marketing, video, branding, animation, sales, funnel, business No What's The Difference Between Traditional and Content Marketing? (w/ Mariah Bliss @ Travelers) 9 9 What's The Difference Between Traditional and Content Marketing? (w/ Mariah Bliss @ Travelers) full 2973c057-135f-43c3-8852-4f49b6067a02 https://share.transistor.fm/s/4cb903ff Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management with thought leaders, as well as the significance of prioritizing content that aligns with business goals. 

]]> Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management with thought leaders, as well as the significance of prioritizing content that aligns with business goals. 

]]> Mon, 09 Dec 2024 00:01:00 -0500 Made By Things Made By Things 2581 Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management with thought leaders, as well as the significance of prioritizing content that aligns with business goals. 

]]> content, marketing, video, branding, animation, sales, funnel, business No How Important is Diversity and Inclusion in Healthcare Marketing? (w/ Harvey J. Austin) 8 8 How Important is Diversity and Inclusion in Healthcare Marketing? (w/ Harvey J. Austin) full cd062076-6847-4b6e-b97a-1071d33b67b8 https://share.transistor.fm/s/29c814f7 Shelby and Matt are joined by Harvey J. Austin as he shares his journey from news to healthcare advertising, emphasizing the importance of diversity and authentic voices in marketing. He discusses the challenges faced by people of color in the industry and the need for empathy and trust in healthcare communications.

]]> Shelby and Matt are joined by Harvey J. Austin as he shares his journey from news to healthcare advertising, emphasizing the importance of diversity and authentic voices in marketing. He discusses the challenges faced by people of color in the industry and the need for empathy and trust in healthcare communications.

]]> Mon, 02 Dec 2024 09:57:20 -0500 Made By Things Made By Things 2193 Shelby and Matt are joined by Harvey J. Austin as he shares his journey from news to healthcare advertising, emphasizing the importance of diversity and authentic voices in marketing. He discusses the challenges faced by people of color in the industry and the need for empathy and trust in healthcare communications.

]]> content, marketing, video, branding, animation, sales, funnel, business No How Do You Build and Maintain Trust with Your Team, Clients, and Audience? (w/ Chris Logsdon @ Logsdon Design) 7 7 How Do You Build and Maintain Trust with Your Team, Clients, and Audience? (w/ Chris Logsdon @ Logsdon Design) full b358a083-af97-4da3-9a49-0d8101039f0d https://share.transistor.fm/s/f7f58b26 Matt and Shelby are joined by Chris Logsdon as he shares his journey through the creative industry, highlighting his experiences at VaynerMedia and the lessons learned about team dynamics, trust, and the importance of communication. He emphasizes the need for regular check-ins with team members to foster a positive work environment and discusses how these principles translate into his current work in brand identity. The discussion also touches on the relationship between clients and creatives, the audience's perception of branding, and the fulfillment derived from successful projects 

]]> Matt and Shelby are joined by Chris Logsdon as he shares his journey through the creative industry, highlighting his experiences at VaynerMedia and the lessons learned about team dynamics, trust, and the importance of communication. He emphasizes the need for regular check-ins with team members to foster a positive work environment and discusses how these principles translate into his current work in brand identity. The discussion also touches on the relationship between clients and creatives, the audience's perception of branding, and the fulfillment derived from successful projects 

]]> Mon, 25 Nov 2024 00:01:00 -0500 Made By Things Made By Things 2993 Matt and Shelby are joined by Chris Logsdon as he shares his journey through the creative industry, highlighting his experiences at VaynerMedia and the lessons learned about team dynamics, trust, and the importance of communication. He emphasizes the need for regular check-ins with team members to foster a positive work environment and discusses how these principles translate into his current work in brand identity. The discussion also touches on the relationship between clients and creatives, the audience's perception of branding, and the fulfillment derived from successful projects 

]]> content, marketing, video, branding, animation, sales, funnel, business No Is Everything Just a Numbers Game? (w/ Chris Trum @ Altfest Personal Wealth Management) 6 6 Is Everything Just a Numbers Game? (w/ Chris Trum @ Altfest Personal Wealth Management) full 83aac7f9-04c9-4095-b42c-da09f2f422a3 https://share.transistor.fm/s/fff62bfe Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.

]]> Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.

]]> Mon, 18 Nov 2024 00:39:58 -0500 Made By Things Made By Things 2973 Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.

]]> content, marketing, video, branding, animation, sales, funnel, business No WorldStrides (w/ Paul Kidd) 5 5 WorldStrides (w/ Paul Kidd) full c15e33d9-1526-47c5-9ce8-db0517ca76ee https://share.transistor.fm/s/96bb9d32 In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

]]> In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

]]> Mon, 11 Nov 2024 00:01:00 -0500 Made By Things Made By Things 2726 In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

]]> content, marketing, video, branding, animation, sales, funnel, business No Camp Mograph (w/ Drysen Carsten) 4 4 Camp Mograph (w/ Drysen Carsten) full aa7138f5-23cc-4c03-aaa3-109024a299d7 https://share.transistor.fm/s/18a623ff In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.

]]> In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.

]]> Sun, 03 Nov 2024 23:56:00 -0500 Made By Things Made By Things 2428 In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.

]]> content, marketing, video, branding, animation, sales, funnel, business No Only Murders in the Marketing - Content Alchemy Halloween Edition! 3 3 Only Murders in the Marketing - Content Alchemy Halloween Edition! full 56221168-5073-468f-b2df-81cab0dc6140 https://share.transistor.fm/s/00202d5e On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!

]]> On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!

]]> Thu, 31 Oct 2024 09:28:55 -0400 Made By Things Made By Things 3173 On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!

]]> content, marketing, video, branding, animation, sales, funnel, business No Provide (w/ Chelsea Druso) 2 2 Provide (w/ Chelsea Druso) full 72d0f454-3796-4154-afb2-8ee495f7993b https://share.transistor.fm/s/bc1f1b48 In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.

]]> In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.

]]> Mon, 28 Oct 2024 07:00:00 -0400 Made By Things Made By Things 2669 In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.

]]> content, inclusivity, accessibility, marketing, storytelling, family, creativity, representation, collaboration, qualitative, risk-taking No Welcome to Content Alchemy 1 1 Welcome to Content Alchemy full c50e4218-9036-4db8-bf18-55b5971ae469 https://share.transistor.fm/s/b3fc2cbb In this episode, Shelby Hagerdon and Matt Vojacek introduce themselves and discuss their backgrounds in content marketing. They explore the importance of storytelling and creativity in content marketing, as well as the need to entertain and engage audiences. They also discuss the concept of taking up space and standing out in a crowded market. The episode concludes with a preview of what to expect from future episodes of the podcast.

]]> In this episode, Shelby Hagerdon and Matt Vojacek introduce themselves and discuss their backgrounds in content marketing. They explore the importance of storytelling and creativity in content marketing, as well as the need to entertain and engage audiences. They also discuss the concept of taking up space and standing out in a crowded market. The episode concludes with a preview of what to expect from future episodes of the podcast.

]]> Fri, 06 Sep 2024 13:09:50 -0400 Made By Things Made By Things 1799 In this episode, Shelby Hagerdon and Matt Vojacek introduce themselves and discuss their backgrounds in content marketing. They explore the importance of storytelling and creativity in content marketing, as well as the need to entertain and engage audiences. They also discuss the concept of taking up space and standing out in a crowded market. The episode concludes with a preview of what to expect from future episodes of the podcast.

]]> content, marketing, video, branding, animation, sales, funnel, business No Shelby Hagerdon Matt Vojacek