Consulting with Authority Transistor (https://transistor.fm) https://feeds.transistor.fm/consulting-with-authority The Consulting with Authority podcast is for consultants looking to establish themselves as an authority in their space to easily attract high-value clients. 2021 Smart Solutions Media 93b0ac35-c5b1-5b9f-93e8-b3fc1ca99f0e no en Fri, 09 Feb 2024 14:09:08 -0600 Tue, 02 Dec 2025 16:30:03 -0600 https://www.smartsolutionsmedia.com/ https://img.transistor.fm/2cB1hNv15sq6nNAcVl9KffQAlSlYX5iXLPEPwsrAoIg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5OTM4LzE2MTcy/OTgxNDEtYXJ0d29y/ay5qcGc.jpg Consulting with Authority https://www.smartsolutionsmedia.com/ episodic Scott Cantrell The Consulting with Authority podcast is for consultants looking to establish themselves as an authority in their space to easily attract high-value clients. The Consulting with Authority podcast is for consultants looking to establish themselves as an authority in their space to easily attract high-value clients.. consulting Scott Cantrell No No Scaling Your Expertise & Staying Financially Healthy with George Grombacher 62 62 Scaling Your Expertise & Staying Financially Healthy with George Grombacher full 9002479b-47e7-427f-8c98-fa680bcbdc05 https://share.transistor.fm/s/5949753e George Grombacher is the Founder of Money Alignment Academy and the host of the LifeBlood Podcast with over 1500 podcast episodes. 

Being a three-time top 100 financial adviser listed by Investopedia, George sets up 401k for companies while his financial wellness company helps people get better at managing their finances. Key topics from this conversation include:

  • [00:03] A background of today's guest, George Grombacher. 
  • [06:05] About George's advisory practice: 401k and financial wellness. 
  • [08:03] Money Alignment Academy; the Self-determination theory.
  • [21:10] How entrepreneurs can relate business finances with their personal finances. 
  • [26:46] Growth investment; using profits vs borrowing. 
  • [31:37] The role of guidance of a business coach in business management. 
  • [37:17] Choosing an entity type. 
  • [38:58] General Financial guidelines for entrepreneurs. 
  • [41:09] Recommendations for retirement savings. 
  • [46:27] Lessons from George's experience.


Quotes

  • "I recognized a long time ago that there's so much power in Community"
  • "85% of people will never interact with a financial adviser"
  • "It doesn't matter if it's 7 days a week or one piece of new content a month, you just need to be consistent with it, and manage expectations"
  • "Gold medal of personal finance is to pay yourself first"
  • "The number 2 rule is to stay out of debt"
  • "Don't fool yourself, be as objective as you can about your actual situation"
  • "You should have 3-6 months' worth of expenses saved up"
  • "You're never going to get financial prosperity until you first reach financial security"
  • "The bronze rule from my perspective is to diversify"
  • "As soon as you can figure out what work that you really want to be doing, then start doing that"


Resources


Connect with George Grombacher


Connect with the Host

]]> George Grombacher is the Founder of Money Alignment Academy and the host of the LifeBlood Podcast with over 1500 podcast episodes. 

Being a three-time top 100 financial adviser listed by Investopedia, George sets up 401k for companies while his financial wellness company helps people get better at managing their finances. Key topics from this conversation include:

  • [00:03] A background of today's guest, George Grombacher. 
  • [06:05] About George's advisory practice: 401k and financial wellness. 
  • [08:03] Money Alignment Academy; the Self-determination theory.
  • [21:10] How entrepreneurs can relate business finances with their personal finances. 
  • [26:46] Growth investment; using profits vs borrowing. 
  • [31:37] The role of guidance of a business coach in business management. 
  • [37:17] Choosing an entity type. 
  • [38:58] General Financial guidelines for entrepreneurs. 
  • [41:09] Recommendations for retirement savings. 
  • [46:27] Lessons from George's experience.


Quotes

  • "I recognized a long time ago that there's so much power in Community"
  • "85% of people will never interact with a financial adviser"
  • "It doesn't matter if it's 7 days a week or one piece of new content a month, you just need to be consistent with it, and manage expectations"
  • "Gold medal of personal finance is to pay yourself first"
  • "The number 2 rule is to stay out of debt"
  • "Don't fool yourself, be as objective as you can about your actual situation"
  • "You should have 3-6 months' worth of expenses saved up"
  • "You're never going to get financial prosperity until you first reach financial security"
  • "The bronze rule from my perspective is to diversify"
  • "As soon as you can figure out what work that you really want to be doing, then start doing that"


Resources


Connect with George Grombacher


Connect with the Host

]]> Mon, 25 Jul 2022 01:00:00 -0500 Scott Cantrell Scott Cantrell 2982 I sit with George Grombacher, discussing how to scale your business expertise, highlighting applicable strategies to remain financially healthy both personally and as a business. I sit with George Grombacher, discussing how to scale your business expertise, highlighting applicable strategies to remain financially healthy both personally and as a business. consulting No Differentiating Yourself & Attracting IDEAL Prospects with Bryan McDonald 61 61 Differentiating Yourself & Attracting IDEAL Prospects with Bryan McDonald full d3722fde-3e38-4973-be29-278605b4c8bd https://share.transistor.fm/s/84cc7e67 Bryan McDonald is a Partner with onPurpose Growthwhich works with clients on all issues related to sales, helping entrepreneurs with ambitious yearly or multi-year revenue goals fulfill their ambition. 

The company has a coaching aspect that works with entrepreneurs who serve small and medium-sized businesses, and a consulting side that works with businesses that want to break above an unyielding sales peak. Notable points to be highlighted in this episode are:

  • [00:16] Introducing our guest, Bryan McDonald. 
  • [08:32] Slicing a vertical; how to target potential clients. 
  • [21:40] Getting more customer traction using a narrow vertical slice. 
  • [30:55] About Bryan's market research processes. 
  • [39:39] Systemization of sales processes. 
  • [47:36] Lessons from Bryan's experience. 


Quotes

  • "You can't out-skill a bad system" 
  • "Sales doesn't end when they say yes, sale ends when the work is complete and they're happy"
  • "Build your business in iterations and you'll build it faster"
  • "When you have a tight enough slice of the vertical; specifically, who they are, then the other questions are a whole lot easier to answer"
  • "I'd rather have 5 real deals than 50 people I'm chasing"
  • "You want to give people some hoops to jump through but that hoop is not about your ego; that hoop is not about making it difficult for them; the hoop is about relevance"
  • "Your business grows directly proportionate to how much you grow yourself"
  • "There's no failure, there's only learning"
  • "Embrace help"


Resources


Connect with Bryan McDonald


Connect with the Host

]]> Bryan McDonald is a Partner with onPurpose Growthwhich works with clients on all issues related to sales, helping entrepreneurs with ambitious yearly or multi-year revenue goals fulfill their ambition. 

The company has a coaching aspect that works with entrepreneurs who serve small and medium-sized businesses, and a consulting side that works with businesses that want to break above an unyielding sales peak. Notable points to be highlighted in this episode are:

  • [00:16] Introducing our guest, Bryan McDonald. 
  • [08:32] Slicing a vertical; how to target potential clients. 
  • [21:40] Getting more customer traction using a narrow vertical slice. 
  • [30:55] About Bryan's market research processes. 
  • [39:39] Systemization of sales processes. 
  • [47:36] Lessons from Bryan's experience. 


Quotes

  • "You can't out-skill a bad system" 
  • "Sales doesn't end when they say yes, sale ends when the work is complete and they're happy"
  • "Build your business in iterations and you'll build it faster"
  • "When you have a tight enough slice of the vertical; specifically, who they are, then the other questions are a whole lot easier to answer"
  • "I'd rather have 5 real deals than 50 people I'm chasing"
  • "You want to give people some hoops to jump through but that hoop is not about your ego; that hoop is not about making it difficult for them; the hoop is about relevance"
  • "Your business grows directly proportionate to how much you grow yourself"
  • "There's no failure, there's only learning"
  • "Embrace help"


Resources


Connect with Bryan McDonald


Connect with the Host

]]> Mon, 18 Jul 2022 01:00:00 -0500 Scott Cantrell Scott Cantrell 3185 I'm joined by Bryan McDonald to expound on pivotal ways to attract ideal prospects to your business and differentiate yourself. I'm joined by Bryan McDonald to expound on pivotal ways to attract ideal prospects to your business and differentiate yourself. consulting No Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality with Ashlee Berghoff 60 60 Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality with Ashlee Berghoff full 411f8076-1bc7-445a-97a0-79790ec8bbd3 https://share.transistor.fm/s/f3c4213f Ashlee Berghoff is the Founder of A Squared Online, and the Author of the book "Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality".


Ashlee helps in buying back time for busy entrepreneurs by training them on prioritizing activities, managing their ideas alongside these activities, and ultimately, process improvement to achieve true entrepreneurial freedom. Highlighted points of discussion include:

  • [00:05] About our guest, Ashlee Berghoff. 
  • [06:41] Focusing on process improvement; the 5 phases of entrepreneurial freedom. 
  • [14:09] Timeline expectations for entrepreneurial freedom. 
  • [16:50] "Eureka Results" by Ashlee; the messy middle. 
  • [22:01] Using systems as a tool. 
  • [25:00] Switching from time management to time leadership. 
  • [30:47] 3 paths after incorporating time leadership. 
  • [33:09] The role of metrics in measuring success. 
  • [41:00] Delegation of duties. 
  • [44:35] Managing Client Experience to maximize productivity.
  • [46:22] Lessons learned from Ashlee's work. 


Quotes

  • "Your brain's probably lying to you about how overwhelmed you really are"
  • "The magic is in the messy middle"
  • "We use systems constantly… they're what brings structure to our life, and they're what decides what happens"
  • "Any system that gets you where you want to go is a good system"
  • "Give yourself the time to decide what to do with your time"
  • "Time is really fascinating to me because it's not something we're ever taught how to use"
  • "We don't naturally always allocate our time to the things that matter most"
  • "We think of put time as free but our time is not free, there's a real opportunity cost to it"

 

Resources


Connect with Ashlee Berghoff


Connect with the Host

]]> Ashlee Berghoff is the Founder of A Squared Online, and the Author of the book "Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality".


Ashlee helps in buying back time for busy entrepreneurs by training them on prioritizing activities, managing their ideas alongside these activities, and ultimately, process improvement to achieve true entrepreneurial freedom. Highlighted points of discussion include:

  • [00:05] About our guest, Ashlee Berghoff. 
  • [06:41] Focusing on process improvement; the 5 phases of entrepreneurial freedom. 
  • [14:09] Timeline expectations for entrepreneurial freedom. 
  • [16:50] "Eureka Results" by Ashlee; the messy middle. 
  • [22:01] Using systems as a tool. 
  • [25:00] Switching from time management to time leadership. 
  • [30:47] 3 paths after incorporating time leadership. 
  • [33:09] The role of metrics in measuring success. 
  • [41:00] Delegation of duties. 
  • [44:35] Managing Client Experience to maximize productivity.
  • [46:22] Lessons learned from Ashlee's work. 


Quotes

  • "Your brain's probably lying to you about how overwhelmed you really are"
  • "The magic is in the messy middle"
  • "We use systems constantly… they're what brings structure to our life, and they're what decides what happens"
  • "Any system that gets you where you want to go is a good system"
  • "Give yourself the time to decide what to do with your time"
  • "Time is really fascinating to me because it's not something we're ever taught how to use"
  • "We don't naturally always allocate our time to the things that matter most"
  • "We think of put time as free but our time is not free, there's a real opportunity cost to it"

 

Resources


Connect with Ashlee Berghoff


Connect with the Host

]]> Mon, 11 Jul 2022 01:00:00 -0500 Scott Cantrell Scott Cantrell 3008 I talk with Ashlee Berghoff, describing in detail the key phases entrepreneurs go through to turn their best ideas into reality as they inch towards entrepreneurial freedom. I talk with Ashlee Berghoff, describing in detail the key phases entrepreneurs go through to turn their best ideas into reality as they inch towards entrepreneurial freedom. consulting No Proven Business Frameworks & Strategies to Win New Business WITHOUT Chasing It with Alexa D'Agostino 59 59 Proven Business Frameworks & Strategies to Win New Business WITHOUT Chasing It with Alexa D'Agostino full 4d7787d4-d307-4203-baaa-5c58541eb70e https://share.transistor.fm/s/6ce92193 Alexa D'Agostino is an entrepreneur, investor, digital marketer, and business strategist. She is the CEO of Thynk Consulting Group.  

The ThynkTank Group is comprised of ThynkTank Coaching which works with clients to build business strategies and ThynkFuel Media which creates marketing/ PR strategies for businesses. Notable points to be highlighted in this episode are:

  • [00:20] About today's guest, Alexa D'Agostino. 
  • [06:24] The challenges of success. 
  • [11:03] About Thynk Consulting Group. 
  • [19:56] Lead generation; How to get leads and what to know before starting. 
  • [26:33] Creating a content formula (the 70/15/15 rule). 
  • [34:45] Lead Cultivation; the role of tracking your leads. 
  • [43:44] How to architect an offer. 
  • [50:27] Key lessons from Alexa's career


Quotes

  • "Sometimes as entrepreneurs and mentors and coaches, we talk a lot about the ups and we never talk about the downs"
  • "If you don't love your clients, they know"
  • "Stop trying to be perfect and just get it out"
  • "The first part of lead generation is you have to create an audience"
  • "If you're not putting content out 5 days a week on LinkedIn, you're missing out"
  • "3% of the market is ready to buy, only 3%, and the problem is everyone else is going after that 3%" 
  • "You can't manage what you don't measure, you can't measure what you don't define, and you can't define what you don't understand"
  • "It takes 7 to 11 times of reaching out to somebody to actually get them to initiate back"
  • "Only 2% of entrepreneurs are actually successful"


Resources


Connect with Alexa D'Agostino 


Connect with the Host

]]> Alexa D'Agostino is an entrepreneur, investor, digital marketer, and business strategist. She is the CEO of Thynk Consulting Group.  

The ThynkTank Group is comprised of ThynkTank Coaching which works with clients to build business strategies and ThynkFuel Media which creates marketing/ PR strategies for businesses. Notable points to be highlighted in this episode are:

  • [00:20] About today's guest, Alexa D'Agostino. 
  • [06:24] The challenges of success. 
  • [11:03] About Thynk Consulting Group. 
  • [19:56] Lead generation; How to get leads and what to know before starting. 
  • [26:33] Creating a content formula (the 70/15/15 rule). 
  • [34:45] Lead Cultivation; the role of tracking your leads. 
  • [43:44] How to architect an offer. 
  • [50:27] Key lessons from Alexa's career


Quotes

  • "Sometimes as entrepreneurs and mentors and coaches, we talk a lot about the ups and we never talk about the downs"
  • "If you don't love your clients, they know"
  • "Stop trying to be perfect and just get it out"
  • "The first part of lead generation is you have to create an audience"
  • "If you're not putting content out 5 days a week on LinkedIn, you're missing out"
  • "3% of the market is ready to buy, only 3%, and the problem is everyone else is going after that 3%" 
  • "You can't manage what you don't measure, you can't measure what you don't define, and you can't define what you don't understand"
  • "It takes 7 to 11 times of reaching out to somebody to actually get them to initiate back"
  • "Only 2% of entrepreneurs are actually successful"


Resources


Connect with Alexa D'Agostino 


Connect with the Host

]]> Mon, 04 Jul 2022 01:00:00 -0500 Scott Cantrell Scott Cantrell 3305 I'm joined by Alexa D'Agostino as she describes frameworks & strategies businesses can employ to gain new clients by managing leads more effectively. I'm joined by Alexa D'Agostino as she describes frameworks & strategies businesses can employ to gain new clients by managing leads more effectively. consulting No Secrets to Building Thought Leadership & Monetizing It with Erik Jensen 58 58 Secrets to Building Thought Leadership & Monetizing It with Erik Jensen full 9190ad4f-f34f-41b7-b779-3687aeafdb49 https://share.transistor.fm/s/dd028f89 Erik Jensen is the Co-owner & Chief Strategy Officer of Predictive ROI, a 7-figure marketing agency helping businesses monetize their position of authority. 

Predictive ROI helps agencies, coaches and consultants build a position of thought leadership and monetize it, adopting methods like content, niche focus, and meaningful conversations to create Monthly Recurring Revenue (MRR). Key topics to be discussed in this episode are; 

  • [00:26] About our guest, Erik Jensen. 
  • [07:11] The nature of Predictive ROI. 
  • [13:30] How Predictive ROI engages with clients. 
  • [23:50] Meeting the right kinds of people to have more meaningful conversations. 
  • [26:50] Niche Down; XYZ statements
  • [31:26] Creating Cornerstone Content. 
  • [46:13] Lessons from Erik's Journey. 
  • [49:18] Connect with Erik


Quotes

  • "Even if there's tremendous amount of effort to create the system, that system still has to be maintained"
  • "If you want to have your Biz Dev be a tap that you can turn on and turn off when you're ready for your business, then you need to be doing consistent focused effort"
  • "When a system relies deeply on a lot of effort from the principal of an organization,  then it's a system that is inherently going to break"
  • "If you want to have more meaningful conversations, you need to be meaningful" 
  • "If you don't have a niche, how on earth are you going to be meaningful?; you're going to by default make your content generic"
  • "Own your own platform; Your list is the most important thing you have in your business"
  • "Niche faster and deeper than what you think you should be doing"

 

Resources


Connect with Erik Jensen


Connect with the Host

]]> Erik Jensen is the Co-owner & Chief Strategy Officer of Predictive ROI, a 7-figure marketing agency helping businesses monetize their position of authority. 

Predictive ROI helps agencies, coaches and consultants build a position of thought leadership and monetize it, adopting methods like content, niche focus, and meaningful conversations to create Monthly Recurring Revenue (MRR). Key topics to be discussed in this episode are; 

  • [00:26] About our guest, Erik Jensen. 
  • [07:11] The nature of Predictive ROI. 
  • [13:30] How Predictive ROI engages with clients. 
  • [23:50] Meeting the right kinds of people to have more meaningful conversations. 
  • [26:50] Niche Down; XYZ statements
  • [31:26] Creating Cornerstone Content. 
  • [46:13] Lessons from Erik's Journey. 
  • [49:18] Connect with Erik


Quotes

  • "Even if there's tremendous amount of effort to create the system, that system still has to be maintained"
  • "If you want to have your Biz Dev be a tap that you can turn on and turn off when you're ready for your business, then you need to be doing consistent focused effort"
  • "When a system relies deeply on a lot of effort from the principal of an organization,  then it's a system that is inherently going to break"
  • "If you want to have more meaningful conversations, you need to be meaningful" 
  • "If you don't have a niche, how on earth are you going to be meaningful?; you're going to by default make your content generic"
  • "Own your own platform; Your list is the most important thing you have in your business"
  • "Niche faster and deeper than what you think you should be doing"

 

Resources


Connect with Erik Jensen


Connect with the Host

]]> Mon, 27 Jun 2022 01:00:00 -0500 Scott Cantrell Scott Cantrell 3197 I sit with Erik Jensen, as he expounds on secrets to building thought leadership, with a particular focus on how businesses can be structured and embedded with strategies to monetize their position of authority. I sit with Erik Jensen, as he expounds on secrets to building thought leadership, with a particular focus on how businesses can be structured and embedded with strategies to monetize their position of authority. consulting No The Productivity Paradox 57 57 The Productivity Paradox full 19d70539-57a6-481f-834f-33bc6a660eba https://share.transistor.fm/s/c85f09ab In maximizing productivity, the goal is to get the most out of your time first by identifying activities that can be automated, delegated, or outsourced.  

Understanding this allows for the focus of resources on strategic leadership, personal development, expanding the team, and harnessing growth opportunities, which are pivotal in creating maximum impact for any business. Key points discussed in this episode include:

  • [02:07] The Productivity Paradox. 
  • [09:46] Having an awareness of things we do not have to do. 
  • [10:21] Creating maximum impact; clarity of Intention, courage to act, and controlling your mind.  
  • [28:22] The concept of High-Value Activities.
  • [32:57] Where should you spend less time; creating a "Not-to-do" list. 
  • [34:43] Finding the Domino 
  • [44:33] Protecting Your Time. 
  • [54:52] Parkinson's Law. 
  • [57:45] Maximizing your time. 
  • [59:11] The "No Naps" Principle. 
  • [01:02:04] The Pareto Principle (the 80/20 rule). 


Quotes

  • "We shouldn't be looking for more that has to be done, we should be proactively looking for what does not have to be done"
  • "Maximum impact is a function of reducing time and improving results" 
  • "It's not in the knowing, it's in the doing that we experience maximum impact and results"
  • "Most people give more thought to protecting the stuff stored in their garage than protecting their time"
  • "The more successful you are, the more demands on your time there will be"
  • "The more specific and detailed, the more productive your meeting's going to be"
  • "Effectiveness and efficiency are the makeup of productivity and performance"
  • "Just Say No; this is the most valuable time propellant that I will share with you"
  • "Which 20% of activities or inactivity is causing 80% of the stress you feel about not having enough time?"


Resources


Connect with the Host

]]> In maximizing productivity, the goal is to get the most out of your time first by identifying activities that can be automated, delegated, or outsourced.  

Understanding this allows for the focus of resources on strategic leadership, personal development, expanding the team, and harnessing growth opportunities, which are pivotal in creating maximum impact for any business. Key points discussed in this episode include:

  • [02:07] The Productivity Paradox. 
  • [09:46] Having an awareness of things we do not have to do. 
  • [10:21] Creating maximum impact; clarity of Intention, courage to act, and controlling your mind.  
  • [28:22] The concept of High-Value Activities.
  • [32:57] Where should you spend less time; creating a "Not-to-do" list. 
  • [34:43] Finding the Domino 
  • [44:33] Protecting Your Time. 
  • [54:52] Parkinson's Law. 
  • [57:45] Maximizing your time. 
  • [59:11] The "No Naps" Principle. 
  • [01:02:04] The Pareto Principle (the 80/20 rule). 


Quotes

  • "We shouldn't be looking for more that has to be done, we should be proactively looking for what does not have to be done"
  • "Maximum impact is a function of reducing time and improving results" 
  • "It's not in the knowing, it's in the doing that we experience maximum impact and results"
  • "Most people give more thought to protecting the stuff stored in their garage than protecting their time"
  • "The more successful you are, the more demands on your time there will be"
  • "The more specific and detailed, the more productive your meeting's going to be"
  • "Effectiveness and efficiency are the makeup of productivity and performance"
  • "Just Say No; this is the most valuable time propellant that I will share with you"
  • "Which 20% of activities or inactivity is causing 80% of the stress you feel about not having enough time?"


Resources


Connect with the Host

]]> Sat, 28 May 2022 19:25:20 -0500 Scott Cantrell Scott Cantrell 4563 I extract another bit of knowledge from my archives, as I share a talk on The Productivity Paradox, detailing a practical outlook to increasing business productivity. I extract another bit of knowledge from my archives, as I share a talk on The Productivity Paradox, detailing a practical outlook to increasing business productivity. consulting No 3 Powerful Strategies to Create Warm Leads & Fill Your Pipeline 56 56 3 Powerful Strategies to Create Warm Leads & Fill Your Pipeline full 0edfbfd3-248f-4fc3-b61d-efd7ad1a5907 https://share.transistor.fm/s/10233fa8 “Market Gravity” determines how a business attracts ideal prospects in the marketplace, however, it is largely dependent on the sphere of influence of the business. Hence, every good marketing strategy positively is targeted at positively influencing this sphere of influence.

This conversation describes key components, principles, and practical steps to be applied for a business to grow in its sphere of influence. Highlighted concepts discussed on this episode of Consulting with Authority include:

  • [02:59] The law of Market Gravity.
  • [05:39] 3 components of your sphere of influence.
  • [13:23] Strategies for building Market Gravity.
  • [20:47] Speaking Strategies.
  • [30:47] Specific Introductions vs Open-ended referrals.
  • [41:33] Becoming a thought leader; How to go from Content to Results.


Quotes

  • "I'm going to keep talking about the same stuff until you all start implementing it"
  • By increasing your sphere of influence, you increase your attractiveness to your ideal prospects in the marketplace. 
  • "Your clients are always your prospects"
  • "What is Speaking, other than a demonstration of your knowledge, experience and skill?"
  • "Why go 'one to one' when you can do 'one to many"
  • "Speaking is the fastest, easiest, most productive and effective way to fill up your pipeline"


Resources

  • Score your own “market gravity” with the Accelerated Growth Scorecard HERE
  • Scott Cantrell on LinkedIn
]]> “Market Gravity” determines how a business attracts ideal prospects in the marketplace, however, it is largely dependent on the sphere of influence of the business. Hence, every good marketing strategy positively is targeted at positively influencing this sphere of influence.

This conversation describes key components, principles, and practical steps to be applied for a business to grow in its sphere of influence. Highlighted concepts discussed on this episode of Consulting with Authority include:

  • [02:59] The law of Market Gravity.
  • [05:39] 3 components of your sphere of influence.
  • [13:23] Strategies for building Market Gravity.
  • [20:47] Speaking Strategies.
  • [30:47] Specific Introductions vs Open-ended referrals.
  • [41:33] Becoming a thought leader; How to go from Content to Results.


Quotes

  • "I'm going to keep talking about the same stuff until you all start implementing it"
  • By increasing your sphere of influence, you increase your attractiveness to your ideal prospects in the marketplace. 
  • "Your clients are always your prospects"
  • "What is Speaking, other than a demonstration of your knowledge, experience and skill?"
  • "Why go 'one to one' when you can do 'one to many"
  • "Speaking is the fastest, easiest, most productive and effective way to fill up your pipeline"


Resources

  • Score your own “market gravity” with the Accelerated Growth Scorecard HERE
  • Scott Cantrell on LinkedIn
]]> Wed, 11 May 2022 12:50:18 -0500 Scott Cantrell Scott Cantrell 3164 Sharing my talk at a mastermind event, in this episode, I describe powerful strategies to create leads that yield clients and consistently fill the pipeline for your business. Sharing my talk at a mastermind event, in this episode, I describe powerful strategies to create leads that yield clients and consistently fill the pipeline for your business. consulting No Hiring The Right People with Market Leader Solutions’ Joseph Skursky 55 55 Hiring The Right People with Market Leader Solutions’ Joseph Skursky full e4f4930b-e60e-4489-989f-1afd19306bae https://share.transistor.fm/s/7e59f460 Joseph Skursky is the managing partner at Market Leader Solutions where he works with companies around their organizational development, helping their leadership become more effective. Joseph also serves as an executive coach, is a best-selling author, and is passionate about helping others build their dream team. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Joseph started his own consultancy business.
  • The range of work Joseph does with Market Leader Solutions.
  • The benefits of charging clients a flat rate.
  • Why Joseph doesn't have contracts with his clients.
  • How Joseph first interacts with prospective organizations and moves them to clients.
  • What to do when noticing systemic problems within a team.
  • How independent B2B consultants can find quality talent to work with.


Resources:


Connecting with Joseph Skursky:


Connecting with the host:

]]> Joseph Skursky is the managing partner at Market Leader Solutions where he works with companies around their organizational development, helping their leadership become more effective. Joseph also serves as an executive coach, is a best-selling author, and is passionate about helping others build their dream team. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Joseph started his own consultancy business.
  • The range of work Joseph does with Market Leader Solutions.
  • The benefits of charging clients a flat rate.
  • Why Joseph doesn't have contracts with his clients.
  • How Joseph first interacts with prospective organizations and moves them to clients.
  • What to do when noticing systemic problems within a team.
  • How independent B2B consultants can find quality talent to work with.


Resources:


Connecting with Joseph Skursky:


Connecting with the host:

]]> Mon, 25 Apr 2022 17:00:00 -0500 Scott Cantrell Scott Cantrell 2862 I’m joined by the managing partner of Market Leader Solutions Joseph Skursky to discuss the talent search world, what to do when noticing systemic problems within a team, and how independent B2B consultants can find quality talent to work with. I’m joined by the managing partner of Market Leader Solutions Joseph Skursky to discuss the talent search world, what to do when noticing systemic problems within a team, and how independent B2B consultants can find quality talent to work with. consulting No Taking Control of Your Career and Life with Life Work Balance’s Paul Conley 54 54 Taking Control of Your Career and Life with Life Work Balance’s Paul Conley full d1825028-02f9-4a1a-96c9-5f4bb6ac8944 https://share.transistor.fm/s/41c543e5 Paul Conley is an executive, business, and success coach and is the host of the Life Work Balance Podcast.


Paul focuses on helping others put their life ahead of work, gain control, increase their happiness, and gain higher levels of revenue. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Paul became a business and success coach.
  • How to take control of your career and life.
  • How to get clarity on what your priorities are.
  • The target people and businesses Paul works with and how he engages with his clients.
  • How to manage your relationships to maximize your potential.
  • The benefits of having a mentor you can learn from.
  • The top lessons Paul’s learned as a business and life coach.


Resources:


Connecting with Paul Conley:


Connecting with the host:

]]> Paul Conley is an executive, business, and success coach and is the host of the Life Work Balance Podcast.


Paul focuses on helping others put their life ahead of work, gain control, increase their happiness, and gain higher levels of revenue. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Paul became a business and success coach.
  • How to take control of your career and life.
  • How to get clarity on what your priorities are.
  • The target people and businesses Paul works with and how he engages with his clients.
  • How to manage your relationships to maximize your potential.
  • The benefits of having a mentor you can learn from.
  • The top lessons Paul’s learned as a business and life coach.


Resources:


Connecting with Paul Conley:


Connecting with the host:

]]> Mon, 18 Apr 2022 17:00:00 -0500 Scott Cantrell Scott Cantrell 3209 I’m joined by business and success coach Paul Conley to discuss how to create a good life-work balance, get clarity on what your priorities are, and manage your relationships to maximize your potential. I’m joined by business and success coach Paul Conley to discuss how to create a good life-work balance, get clarity on what your priorities are, and manage your relationships to maximize your potential. consulting No How to Stay Motivated and Focused with Jalene Case 53 53 How to Stay Motivated and Focused with Jalene Case full f4f94c56-3076-4057-8e9e-c2b76f2e1f0a https://share.transistor.fm/s/d9308277 Jalene Case started her career as a bank teller at 17 years old gradually working her way up the organization as a secretary, foodservice brokerage salesperson, business manager, vice president of administration, program manager, and executive director.


Jalene went on to travel the world by motorcycle before starting her own consultancy business where she works with leaders who want to lead themselves first and develop stronger teams. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • What triggered Jalene to take a motorcycle trip to the tip of South America.
  • How to overcome fear and doubts.
  • The challenges of letting go of a stable job.
  • The life and business lessons Jalene learned from 2 years on the road.
  • How Jalene started her own consulting firm.
  • Different business development strategies Jalene assists leaders with.
  • Common challenges solopreneurs face and how to tackle these. 
  • How to keep yourself motivated and focused on your goals. 


Resources:


Connecting with Jalene Case:


Connecting with the host:

]]> Jalene Case started her career as a bank teller at 17 years old gradually working her way up the organization as a secretary, foodservice brokerage salesperson, business manager, vice president of administration, program manager, and executive director.


Jalene went on to travel the world by motorcycle before starting her own consultancy business where she works with leaders who want to lead themselves first and develop stronger teams. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • What triggered Jalene to take a motorcycle trip to the tip of South America.
  • How to overcome fear and doubts.
  • The challenges of letting go of a stable job.
  • The life and business lessons Jalene learned from 2 years on the road.
  • How Jalene started her own consulting firm.
  • Different business development strategies Jalene assists leaders with.
  • Common challenges solopreneurs face and how to tackle these. 
  • How to keep yourself motivated and focused on your goals. 


Resources:


Connecting with Jalene Case:


Connecting with the host:

]]> Mon, 11 Apr 2022 17:00:00 -0500 Scott Cantrell Scott Cantrell 3172 I’m joined by the Founder and President of her consulting firm Jalene Case, to discuss how we can overcome our fear and doubts, the challenges of letting go of a stable job, and how to keep yourself motivated and focused on your goals. I’m joined by the Founder and President of her consulting firm Jalene Case, to discuss how we can overcome our fear and doubts, the challenges of letting go of a stable job, and how to keep yourself motivated and focused on your goals. consulting No How To Create Effective Story-based Marketing with David Saltzman 52 52 How To Create Effective Story-based Marketing with David Saltzman full 19ce223b-7e1c-4b9b-9fee-c7769c52cf3c https://share.transistor.fm/s/8e158066 David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. David runs his own podcast, where he has interviewed more than 350 entrepreneurs and learned how they use stories effectively to achieve their success.


For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships.


As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How David transitioned to working in insurance and became a Chief Marketing Officer.
  • Story theory and how every story follows the same plot.
  • The importance for marketing advisors to create strong relationships.
  • The difference between selling a service and selling a product. 
  • The distinction between consulting and coaching. 
  • How business consultants can improve their prospect conversion rate. 
  • How to help your clients craft a solution that they’ll embrace.
  • How to apply and utilize your StoryBrand effectively.


Resources:


Connecting with David Saltzman:


Connecting with the host:

]]> David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. David runs his own podcast, where he has interviewed more than 350 entrepreneurs and learned how they use stories effectively to achieve their success.


For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships.


As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How David transitioned to working in insurance and became a Chief Marketing Officer.
  • Story theory and how every story follows the same plot.
  • The importance for marketing advisors to create strong relationships.
  • The difference between selling a service and selling a product. 
  • The distinction between consulting and coaching. 
  • How business consultants can improve their prospect conversion rate. 
  • How to help your clients craft a solution that they’ll embrace.
  • How to apply and utilize your StoryBrand effectively.


Resources:


Connecting with David Saltzman:


Connecting with the host:

]]> Mon, 14 Mar 2022 17:00:00 -0500 Scott Cantrell Scott Cantrell 3044 I’m joined by CEO and Founder of the Saltzman Group David Saltzman, to discuss how he helps organizations and individuals find their story, cut through the noise, and attract more high-value clients. I’m joined by CEO and Founder of the Saltzman Group David Saltzman, to discuss how he helps organizations and individuals find their story, cut through the noise, and attract more high-value clients. consulting No How to Increase Your Visibility to Win More Clients with Rick McCulloch 51 51 How to Increase Your Visibility to Win More Clients with Rick McCulloch full 2adde764-4e78-4806-a223-9ac0ed0ca8d2 https://share.transistor.fm/s/c4a04cec Rick McCulloch is a strategic marketing consultant, advisor, and thought leader, with an extensive acquisition marketing, automation, and advertising background.


Rick has a passion for developing systems and helping businesses to simplify their processes. At the beginning of his career, he served as a team lead, developing reservoir modeling software for a small private consulting firm. In 2010, Rick had been in the oil & gas industry for over 25 years, directing complex drilling operations.


After a long time, and with the help of great mentors, Rick shifted to helping others get results by showing them what he's learned. Rick is currently the Director of Lightbulb Moments and Chief Executive Officer of wiiFM Sales and Marketing. As Director of Lightbulb Moments, he provides full-service marketing and direct response copywriting services, helping established businesses get more clients. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The type of clients Rick works with and how he helps them become more visible in their space.
  • Problems Rick’s clients tend to have as a result of them not being visible enough.
  • Common solutions companies implement to improve their visibility that are ineffective.
  • Strategies companies should be utilizing to deliver their message more compellingly.
  • The Kardashian Effect and how they’ve used the media to improve their SEO.
  • The benefits of YouTube and why it’s favored in Google’s algorithm.
  • The strategy of borrowing other people's credibility or brand.
  • How to get your content shared by well-known media sources.
  • How to craft a compelling offer for the marketplace.


Resources:


Connecting with Rick McCulloch:


Connecting with the host:

]]> Rick McCulloch is a strategic marketing consultant, advisor, and thought leader, with an extensive acquisition marketing, automation, and advertising background.


Rick has a passion for developing systems and helping businesses to simplify their processes. At the beginning of his career, he served as a team lead, developing reservoir modeling software for a small private consulting firm. In 2010, Rick had been in the oil & gas industry for over 25 years, directing complex drilling operations.


After a long time, and with the help of great mentors, Rick shifted to helping others get results by showing them what he's learned. Rick is currently the Director of Lightbulb Moments and Chief Executive Officer of wiiFM Sales and Marketing. As Director of Lightbulb Moments, he provides full-service marketing and direct response copywriting services, helping established businesses get more clients. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The type of clients Rick works with and how he helps them become more visible in their space.
  • Problems Rick’s clients tend to have as a result of them not being visible enough.
  • Common solutions companies implement to improve their visibility that are ineffective.
  • Strategies companies should be utilizing to deliver their message more compellingly.
  • The Kardashian Effect and how they’ve used the media to improve their SEO.
  • The benefits of YouTube and why it’s favored in Google’s algorithm.
  • The strategy of borrowing other people's credibility or brand.
  • How to get your content shared by well-known media sources.
  • How to craft a compelling offer for the marketplace.


Resources:


Connecting with Rick McCulloch:


Connecting with the host:

]]> Mon, 07 Mar 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 2698 I’m joined by strategic marketing consultant, advisor, and thought leader Rick McCulloch to discuss strategies companies can utilize to deliver their message more compellingly, how he helps companies increase their visibility and the strategy of borrowing other people's credibility or brand… I’m joined by strategic marketing consultant, advisor, and thought leader Rick McCulloch to discuss strategies companies can utilize to deliver their message more compellingly, how he helps companies increase their visibility and the strategy of borrowing consulting No Leveraging Your Knowledge & Skill via an Online Course Offering with Nancy Giere 50 50 Leveraging Your Knowledge & Skill via an Online Course Offering with Nancy Giere full 9f4d62de-5509-4fc2-b831-36902e2036ab https://share.transistor.fm/s/76ee17b8 Nancy Giere works with organizations and consultants to help them develop virtual learning systems to generate leads, build customer loyalty and generate new sources of revenue.


Specializing in leveraging storytelling and Instructional Design to create innovative and engaging training solutions, Nancy has proven success with a wide range of organizations from Global Fortune 500 to start-ups and consultants. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Nancy became an online course creator and expert.
  • The value of licensing your content and bringing your program into an organization.
  • Why organizations build some of their programs and outsource others.
  • How to decide which platform to build your program on.
  • How Nancy helps consultants create their own online courses to expand their revenue generation.
  • The reasons why an online course can be so valuable for a consultant.
  • How long a mini-course should be and the type of content it should have.
  • How the consumption of courses has changed over the last few years.
  • The investment range for a B2B consultant’s course.


Resources:


Connecting with Nancy Giere:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Nancy Giere works with organizations and consultants to help them develop virtual learning systems to generate leads, build customer loyalty and generate new sources of revenue.


Specializing in leveraging storytelling and Instructional Design to create innovative and engaging training solutions, Nancy has proven success with a wide range of organizations from Global Fortune 500 to start-ups and consultants. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Nancy became an online course creator and expert.
  • The value of licensing your content and bringing your program into an organization.
  • Why organizations build some of their programs and outsource others.
  • How to decide which platform to build your program on.
  • How Nancy helps consultants create their own online courses to expand their revenue generation.
  • The reasons why an online course can be so valuable for a consultant.
  • How long a mini-course should be and the type of content it should have.
  • How the consumption of courses has changed over the last few years.
  • The investment range for a B2B consultant’s course.


Resources:


Connecting with Nancy Giere:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 28 Feb 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 2880 I’m joined by learning and development consultant Nancy Giere, to discuss the value of online course creation, how consultants should bring their programs to organizations, and how online courses have changed over recent years. I’m joined by learning and development consultant Nancy Giere, to discuss the value of online course creation, how consultants should bring their programs to organizations, and how online courses have changed over recent years. consulting No The Authority Advantage 49 49 The Authority Advantage full 2495a0bd-f314-414c-9c6e-808236e69d77 https://share.transistor.fm/s/491312b6 Scott Cantrell is the Founder of Smart Solutions Media, where he provides simple marketing solutions to help consultants fill their pipeline with high-quality prospects. He is also the VP of Business Development at Quality Consistent Leads where they help business professionals maximize their growth. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How to accelerate your business and transform prospects into lifelong clients without resistance.
  • How to build authority in the marketplace and be seen as an expert in your field.
  • The importance of building a structured process to cultivate new prospects.
  • How to accelerate the sales process by simplifying complex sales.
  • Four strategies you can use to improve your sales process.
  • How to build belief with new prospects and why clarity is key.
  • Converting high-value clients and what advisory selling is.
  • How to diagnose what your prospect really needs help with.
  • How to set up a zero-risk offer.
  • How to identify, access, and engage new opportunities.


Resources:


Connecting with the host:

]]> Scott Cantrell is the Founder of Smart Solutions Media, where he provides simple marketing solutions to help consultants fill their pipeline with high-quality prospects. He is also the VP of Business Development at Quality Consistent Leads where they help business professionals maximize their growth. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How to accelerate your business and transform prospects into lifelong clients without resistance.
  • How to build authority in the marketplace and be seen as an expert in your field.
  • The importance of building a structured process to cultivate new prospects.
  • How to accelerate the sales process by simplifying complex sales.
  • Four strategies you can use to improve your sales process.
  • How to build belief with new prospects and why clarity is key.
  • Converting high-value clients and what advisory selling is.
  • How to diagnose what your prospect really needs help with.
  • How to set up a zero-risk offer.
  • How to identify, access, and engage new opportunities.


Resources:


Connecting with the host:

]]> Mon, 21 Feb 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 3681 This is a special episode of my presentation on ‘The Authority Advantage’, where I reveal different strategies and tactics to keep your business on a trajectory of growth. By following a simple system it’s easy to attract your ideal prospects, access key decision-makers, and acquire larger clients. This is a special episode of my presentation on ‘The Authority Advantage’, where I reveal different strategies and tactics to keep your business on a trajectory of growth. By following a simple system it’s easy to attract your ideal prospects, access key consulting No Special Episode: The Consulting Trap Podcast - An Interview with Scott Cantrell 48 48 Special Episode: The Consulting Trap Podcast - An Interview with Scott Cantrell full ebabb4d5-b5e5-4114-9b9c-14660a0e8ee9 https://share.transistor.fm/s/1010abdb Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:


  • How I found my passion for marketing and sales.
  • Strategies consultants can use to help maintain a steady stream of work.
  • How to turn your marketing process into part of your routine.
  • The importance of having consistency in your marketing.
  • How to make yourself seen as an authority in your space.
  • The benefits of running a podcast and what you need to do in order for it to be successful.


Resources:


Connecting with Sean Boyce:


Connecting with the host:

]]> Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:


  • How I found my passion for marketing and sales.
  • Strategies consultants can use to help maintain a steady stream of work.
  • How to turn your marketing process into part of your routine.
  • The importance of having consistency in your marketing.
  • How to make yourself seen as an authority in your space.
  • The benefits of running a podcast and what you need to do in order for it to be successful.


Resources:


Connecting with Sean Boyce:


Connecting with the host:

]]> Mon, 07 Feb 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 2454 I’m joined by the entrepreneur, consultant, and Founder of Podcast Chef Sean Boyce, to discuss how consultants can maintain a steady stream of work, different marketing strategies we’ve found to be effective, and how you can make yourself seen as an authority in your space. I’m joined by the entrepreneur, consultant, and Founder of Podcast Chef Sean Boyce, to discuss how consultants can maintain a steady stream of work, different marketing strategies we’ve found to be effective, and how you can make yourself seen as an autho consulting No Integrity, What It Is, and Why It’s So Powerful with John Blumberg 47 47 Integrity, What It Is, and Why It’s So Powerful with John Blumberg full 99a4da1b-fde0-459c-8355-ffeda837465d https://share.transistor.fm/s/eef4c856 John Blumberg is a national keynote speaker and author and spent 14 years in human resources, including worldwide recruiting responsibilities at Arthur Andersen.


As a professional speaker, John has been featured in keynotes and workshops in 10 countries. He has received the designation of Certified Speaking Professional from the National Speakers Association, a designation held by less than 10% of the members of the International Federation of Professional Speakers, and is a past president of the National Speaker Association’s Illinois Chapter. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How John found his passion for values and became an expert on integrity.
  • The different channels John uses to connect with people.
  • How to define integrity in a comprehensive way.
  • How John helps leaders view integrity in a new way.
  • How ‘drift’ relates to integrity and how to notice your drifting away from integrity.
  • How people can get back to the core of who they are if they’ve drifted away from that.
  • The ways people change when they become clear on their view of integrity.
  • The power of writing and how it helps you understand your thinking further.


Resources:


Connecting with John Blumberg:


Connecting with the host:

]]> John Blumberg is a national keynote speaker and author and spent 14 years in human resources, including worldwide recruiting responsibilities at Arthur Andersen.


As a professional speaker, John has been featured in keynotes and workshops in 10 countries. He has received the designation of Certified Speaking Professional from the National Speakers Association, a designation held by less than 10% of the members of the International Federation of Professional Speakers, and is a past president of the National Speaker Association’s Illinois Chapter. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How John found his passion for values and became an expert on integrity.
  • The different channels John uses to connect with people.
  • How to define integrity in a comprehensive way.
  • How John helps leaders view integrity in a new way.
  • How ‘drift’ relates to integrity and how to notice your drifting away from integrity.
  • How people can get back to the core of who they are if they’ve drifted away from that.
  • The ways people change when they become clear on their view of integrity.
  • The power of writing and how it helps you understand your thinking further.


Resources:


Connecting with John Blumberg:


Connecting with the host:

]]> Mon, 31 Jan 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 2966 I’m joined by national keynote speaker and author John Blumberg, to discuss how we can view integrity in a different way, the dangers of drifting away from integrity, and how people can get back to the core of who they are. I’m joined by national keynote speaker and author John Blumberg, to discuss how we can view integrity in a different way, the dangers of drifting away from integrity, and how people can get back to the core of who they are. consulting No Marketing with a Book and Speech with Indie Books International’s Devin DeVries 46 46 Marketing with a Book and Speech with Indie Books International’s Devin DeVries full efebb23b-76cd-44d5-99d9-2fe712f91d93 https://share.transistor.fm/s/b7885eea Devin DeVries is the VP of Production and Promotion at Indie Books International, specializing in working with consultants who want to attract high-paying clients by marketing with a book or seminar. Devin has helped organize and market over 100 events across the nation ranging from 1-hour webinars to 3-day conferences. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Devin got involved with Indie Books International.
  • Why marketing with a book and speech is so effective.
  • How to leverage a book or seminar to connect with new prospects.
  • The power of hosting your own event or seminars.
  • How to create the outline of a book from materials you already have.
  • How the pandemic affected Indie Books International business development practices.
  • The key components to hosting a successful virtual live event.
  • Attendance rates you can expect from virtual presentations.
  • How Devin promotes her virtual presentations.


Resources:


Connecting with Devin DeVries:


Connecting with the host:

]]> Devin DeVries is the VP of Production and Promotion at Indie Books International, specializing in working with consultants who want to attract high-paying clients by marketing with a book or seminar. Devin has helped organize and market over 100 events across the nation ranging from 1-hour webinars to 3-day conferences. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Devin got involved with Indie Books International.
  • Why marketing with a book and speech is so effective.
  • How to leverage a book or seminar to connect with new prospects.
  • The power of hosting your own event or seminars.
  • How to create the outline of a book from materials you already have.
  • How the pandemic affected Indie Books International business development practices.
  • The key components to hosting a successful virtual live event.
  • Attendance rates you can expect from virtual presentations.
  • How Devin promotes her virtual presentations.


Resources:


Connecting with Devin DeVries:


Connecting with the host:

]]> Mon, 24 Jan 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 3676 I’m joined by Indie Books International’s VP of Production and Promotion Devin DeVries to discuss why marketing with a book and a speech is so effective, the power of hosting your own event or seminar, and how to leverage a book or seminar to connect with new prospects… I’m joined by Indie Books International’s VP of Production and Promotion Devin DeVries to discuss why marketing with a book and a speech is so effective, the power of hosting your own event or seminar, and how to leverage a book or seminar to connect with consulting No The Power of Storytelling to Win Business with Indie Books International’s Henry DeVries 45 45 The Power of Storytelling to Win Business with Indie Books International’s Henry DeVries full 78086066-b75a-4eb3-b948-42ea52d7b6aa https://share.transistor.fm/s/bd453b5e Henry DeVries is a professional speaker and CEO of Indie Books International. He works with independent consultants who want to attract high-paying clients by marketing with a book or a speech. Over the last 10 years, Henry has helped create over 300 business books, 8 of which are published under his name. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Henry became a business book ghostwriter to over 300 non-fiction business books.
  • The power of storytelling and how consultants can leverage their storytelling to attract new business opportunities.
  • What a story bank is and how to make a story powerful.
  • How to build out your story bank and make your stories memorable.
  • How to build relationships with big business CEOs through the ‘Trojan Horse Strategy’.
  • How Indie Books International helps consultants prepare their book, get it published, and effectively promote it.


Resources:


Connecting with Henry DeVries:


Connecting with the host:

]]> Henry DeVries is a professional speaker and CEO of Indie Books International. He works with independent consultants who want to attract high-paying clients by marketing with a book or a speech. Over the last 10 years, Henry has helped create over 300 business books, 8 of which are published under his name. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Henry became a business book ghostwriter to over 300 non-fiction business books.
  • The power of storytelling and how consultants can leverage their storytelling to attract new business opportunities.
  • What a story bank is and how to make a story powerful.
  • How to build out your story bank and make your stories memorable.
  • How to build relationships with big business CEOs through the ‘Trojan Horse Strategy’.
  • How Indie Books International helps consultants prepare their book, get it published, and effectively promote it.


Resources:


Connecting with Henry DeVries:


Connecting with the host:

]]> Tue, 18 Jan 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 2865 I’m joined by CEO of Indie Books International Henry DeVries to discuss the power of storytelling, how to make your stories memorable, and how consultants can leverage their storytelling to attract new business opportunities. I’m joined by CEO of Indie Books International Henry DeVries to discuss the power of storytelling, how to make your stories memorable, and how consultants can leverage their storytelling to attract new business opportunities. consulting No How to Optimize Your Business Systems so You Can Work From Anywhere with Reneé La Tour 44 44 How to Optimize Your Business Systems so You Can Work From Anywhere with Reneé La Tour full 91d72e82-dbfd-4550-aa57-8abd4894705b https://share.transistor.fm/s/171e2239 Reneé La Tour worked for 10 years in local government and climbed up the ladder from a secretary into leadership roles managing large projects, improving systems and procedures, hiring staff, and leading teams and initiatives. 


In 2016 Reneé decided she was done climbing and wanted to create her dream life on her own terms. She plunged into entrepreneurship and started applying her expertise to helping small business owners. 


Now Reneé strategizes with solopreneurs that make at least $100K/year, looking to scale to the next level by optimizing their business systems, strategies, and building out a team so they can work from anywhere, in any timezone, for only a few hours per day while their business runs on autopilot. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Reneé started her entrepreneurial journey and developed her business to allow her to travel indefinitely.
  • How to increase your work efficiency so you can free up more time.
  • The extent of the gig economy and how to leverage it most effectively.
  • Tips and tricks for crafting a job description on freelancer websites.
  • The best ways to filter through gig workers and find the right worker for you.
  • How to start offloading parts of your business.
  • When and how to set up SOPs.
  • How to manage multiple businesses simultaneously.
  • What a standard day working abroad looks like.


Resources:


Connecting with Reneé La Tour:


Connecting with the host:

]]> Reneé La Tour worked for 10 years in local government and climbed up the ladder from a secretary into leadership roles managing large projects, improving systems and procedures, hiring staff, and leading teams and initiatives. 


In 2016 Reneé decided she was done climbing and wanted to create her dream life on her own terms. She plunged into entrepreneurship and started applying her expertise to helping small business owners. 


Now Reneé strategizes with solopreneurs that make at least $100K/year, looking to scale to the next level by optimizing their business systems, strategies, and building out a team so they can work from anywhere, in any timezone, for only a few hours per day while their business runs on autopilot. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Reneé started her entrepreneurial journey and developed her business to allow her to travel indefinitely.
  • How to increase your work efficiency so you can free up more time.
  • The extent of the gig economy and how to leverage it most effectively.
  • Tips and tricks for crafting a job description on freelancer websites.
  • The best ways to filter through gig workers and find the right worker for you.
  • How to start offloading parts of your business.
  • When and how to set up SOPs.
  • How to manage multiple businesses simultaneously.
  • What a standard day working abroad looks like.


Resources:


Connecting with Reneé La Tour:


Connecting with the host:

]]> Mon, 10 Jan 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 3048 I’m joined by business system improvement strategist and freedom evangelist Reneé La Tour to discuss her work with solopreneurs and how she helps them become world travelers by optimizing their business and setting them on autopilot. If you’ve ever wanted to free up more time, turn your business into a lifestyle business and travel the world this is for you… I’m joined by business system improvement strategist and freedom evangelist Reneé La Tour to discuss her work with solopreneurs and how she helps them become world travelers by optimizing their business and setting them on autopilot. If you’ve ever wan consulting No How to Perform Well in a Complex Sales Cycle with Mountain State Sales Solutions John Alden 43 43 How to Perform Well in a Complex Sales Cycle with Mountain State Sales Solutions John Alden full 37502a93-1d1b-4310-860a-620979ea2351 https://share.transistor.fm/s/e5d6e4e3 John’s entire career has been devoted to the world of sales and expansion. From selling advanced hardware products to complex enterprise software solutions, from being a regional account manager to serving as Vice President of Sales for a multinational firm, John knows first-hand the challenges and opportunities that lie within every role across the entire sales organization.


Now, John leverages his years of leadership expertise and award-winning sales management at a Fortune 100 corporation to help small- to medium-size businesses to grow and thrive. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How John went from working at Xerox to starting his own consulting firm.
  • The type of companies John works with and how he helps their sales teams.
  • How to perform well in a complex sale cycle.
  • Different business development techniques and John’s prospecting process.
  • How to build and grow a strong referral network.
  • Common challenges consultants face in the sales cycle.
  • How long your sales cycle should be.
  • When a company should onboard its first salesperson.
  • The importance of measuring the right KPIs.


Resources:


Connecting with John Alden:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> John’s entire career has been devoted to the world of sales and expansion. From selling advanced hardware products to complex enterprise software solutions, from being a regional account manager to serving as Vice President of Sales for a multinational firm, John knows first-hand the challenges and opportunities that lie within every role across the entire sales organization.


Now, John leverages his years of leadership expertise and award-winning sales management at a Fortune 100 corporation to help small- to medium-size businesses to grow and thrive. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How John went from working at Xerox to starting his own consulting firm.
  • The type of companies John works with and how he helps their sales teams.
  • How to perform well in a complex sale cycle.
  • Different business development techniques and John’s prospecting process.
  • How to build and grow a strong referral network.
  • Common challenges consultants face in the sales cycle.
  • How long your sales cycle should be.
  • When a company should onboard its first salesperson.
  • The importance of measuring the right KPIs.


Resources:


Connecting with John Alden:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 03 Jan 2022 17:00:00 -0600 Scott Cantrell Scott Cantrell 2967 Today, I’m joined by the Founder and Chief Sales Officer of Mountain State Sales Solutions John Alden. We talk about different business development techniques, the prospecting process, and the ins and outs of an effective sales cycle… Today, I’m joined by the Founder and Chief Sales Officer of Mountain State Sales Solutions John Alden. We talk about different business development techniques, the prospecting process, and the ins and outs of an effective sales cycle… consulting No How to Embrace Resistance and Create Change with Rick Maurer 42 42 How to Embrace Resistance and Create Change with Rick Maurer full 35545e75-60cf-4d47-80b9-9f27cfecb8c3 https://share.transistor.fm/s/2d58e2c3 Rick Maurer is the president of Maurer & Associates, a consulting firm that provides expertise in implementing strategic and tactical changes within the workplace.


A renowned change management expert, he has worked with numerous organizations, including Fannie Mae, Freddie Mac, AOL, Charles Schwab, Verizon, and NASA. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Rick became a specialist in change management.
  • The importance of understanding the dynamic between co-workers.
  • How someone can embrace resistance and create a supportive environment.
  • The most important conversational skill salespeople need to have.
  • The type of change management consultancy Rick does with his clients.
  • The benefits of making your offer in a productization way.
  • Where Rick reaches new prospects and focuses his business development.
  • Why using fewer slides in a presentation can make your audience more engaged.


Resources:


Connecting with Rick Maurer:


Connecting with the host:

]]> Rick Maurer is the president of Maurer & Associates, a consulting firm that provides expertise in implementing strategic and tactical changes within the workplace.


A renowned change management expert, he has worked with numerous organizations, including Fannie Mae, Freddie Mac, AOL, Charles Schwab, Verizon, and NASA. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Rick became a specialist in change management.
  • The importance of understanding the dynamic between co-workers.
  • How someone can embrace resistance and create a supportive environment.
  • The most important conversational skill salespeople need to have.
  • The type of change management consultancy Rick does with his clients.
  • The benefits of making your offer in a productization way.
  • Where Rick reaches new prospects and focuses his business development.
  • Why using fewer slides in a presentation can make your audience more engaged.


Resources:


Connecting with Rick Maurer:


Connecting with the host:

]]> Mon, 27 Dec 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 3470 Rick Maurer is a consultant in the world of change management, helping leaders make the change in their organization more efficient and more effective. Today, we discuss how to embrace resistance, create a supportive environment, and implement more effective change. Rick Maurer is a consultant in the world of change management, helping leaders make the change in their organization more efficient and more effective. Today, we discuss how to embrace resistance, create a supportive environment, and implement more eff consulting No How to Accelerate Your Sales Cycle as a Consultant with Rodolfo Santamaria 41 41 How to Accelerate Your Sales Cycle as a Consultant with Rodolfo Santamaria full d1689bfe-9098-4df0-97ff-081aacc8a9d6 https://share.transistor.fm/s/bd479c61 Rodolfo Santamaria is an accomplished C-Level executive with success driving multi-million-dollar Business Transformations, End-to-End Supply Chain, and Operations to support growth, innovation, maximizing profits, and building market share within highly complex business climates. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Rodolfo’s experience as a transformation and operation strategist and consultant.
  • How Rodolfo helps companies understand the internet of things.
  • The key aspects of making a transformation from a strategic execution plan to real-world implementation.
  • The steps you should take before making a proposal to a prospect.
  • The proposal process and how to effectively develop a proposal.
  • The best ways for a consultant to grow their business.
  • How to create opportunities with strategic partners.
  • How to win large organizational accounts.


Resources:


Connecting with Rodolfo Santamaria:

Connecting with the host:

Scott Cantrell on LinkedIn

]]> Rodolfo Santamaria is an accomplished C-Level executive with success driving multi-million-dollar Business Transformations, End-to-End Supply Chain, and Operations to support growth, innovation, maximizing profits, and building market share within highly complex business climates. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Rodolfo’s experience as a transformation and operation strategist and consultant.
  • How Rodolfo helps companies understand the internet of things.
  • The key aspects of making a transformation from a strategic execution plan to real-world implementation.
  • The steps you should take before making a proposal to a prospect.
  • The proposal process and how to effectively develop a proposal.
  • The best ways for a consultant to grow their business.
  • How to create opportunities with strategic partners.
  • How to win large organizational accounts.


Resources:


Connecting with Rodolfo Santamaria:

Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 20 Dec 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 3083 Today, I’m joined by transformation and operation strategist and consultant Rodolfo Santamaria to discuss how independent consultants can reach more prospects and accelerate their sales by improving their proposal process. Today, I’m joined by transformation and operation strategist and consultant Rodolfo Santamaria to discuss how independent consultants can reach more prospects and accelerate their sales by improving their proposal process. consulting No How to Build a Consulting Firm and Reach More Clients with Red Beach Advisors’s Ray McKenzie 40 40 How to Build a Consulting Firm and Reach More Clients with Red Beach Advisors’s Ray McKenzie full 38a5943b-005a-48c9-8c38-3a8e5d6201ff https://share.transistor.fm/s/ee249b32 Ray McKenzie worked in corporate America for almost 20 years before starting his own technology management consulting firm Red Beach Advisors. 


As well as being the Founder and Managing Director of Red Beach Advisors, Ray is also the Founder and CEO of StartingPoint, a SaaS customer operations and experience platform for service-based companies and teams. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Why Ray wanted to start his own consulting firm.
  • How Ray went from working in corporate America to starting a consulting firm.
  • How to maintain a proper right work-life balance.
  • The type of client Red Beach Advisors works with and how they help them.
  • The model Ray uses to bill his clients.
  • How to convert a prospect to a client and the importance of managing expectations.
  • The different benefits of customization and productization.
  • Business development and how Ray reaches new prospects.
  • Why Ray started StartingPoint and how it helps consultants.


Resources:


Connecting with Ray McKenzie:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Ray McKenzie worked in corporate America for almost 20 years before starting his own technology management consulting firm Red Beach Advisors. 


As well as being the Founder and Managing Director of Red Beach Advisors, Ray is also the Founder and CEO of StartingPoint, a SaaS customer operations and experience platform for service-based companies and teams. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Why Ray wanted to start his own consulting firm.
  • How Ray went from working in corporate America to starting a consulting firm.
  • How to maintain a proper right work-life balance.
  • The type of client Red Beach Advisors works with and how they help them.
  • The model Ray uses to bill his clients.
  • How to convert a prospect to a client and the importance of managing expectations.
  • The different benefits of customization and productization.
  • Business development and how Ray reaches new prospects.
  • Why Ray started StartingPoint and how it helps consultants.


Resources:


Connecting with Ray McKenzie:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 13 Dec 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 3405 Today, I’m joined by Ray McKenzie to discuss how he started his own consulting firm and the techniques he uses to reach more prospects and grow his business… Today, I’m joined by Ray McKenzie to discuss how he started his own consulting firm and the techniques he uses to reach more prospects and grow his business… consulting No How to Live a More Productive Life with Win Sale’s Drew Davidsen 39 39 How to Live a More Productive Life with Win Sale’s Drew Davidsen full 0b0ddce9-5bbe-49c9-a526-56eaaab0d93c https://share.transistor.fm/s/e6cfee26 Drew Davidsen is a powerful strategic thinker and coach and has been doing high-level coaching for the last eight years.


Drew is also a prolific singer-songwriter/guitar player and has even been endorsed by George Benson. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Drew got into music and started playing the guitar.
  • Drew’s health transformation and how fitness is similar to business. 
  • The importance of being authentic and vulnerable.
  • The type of services Win Sales provides and who they serve.
  • Strategies Drew uses to help consultants become more efficient.
  • The importance of making your clients feel heard.
  • Why you need to measure the amount of cold calling you are doing.


Resources:


Connecting with Drew Davidsen:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Drew Davidsen is a powerful strategic thinker and coach and has been doing high-level coaching for the last eight years.


Drew is also a prolific singer-songwriter/guitar player and has even been endorsed by George Benson. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Drew got into music and started playing the guitar.
  • Drew’s health transformation and how fitness is similar to business. 
  • The importance of being authentic and vulnerable.
  • The type of services Win Sales provides and who they serve.
  • Strategies Drew uses to help consultants become more efficient.
  • The importance of making your clients feel heard.
  • Why you need to measure the amount of cold calling you are doing.


Resources:


Connecting with Drew Davidsen:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 06 Dec 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 3088 This episode, I’m joined by international recording artist and high-level business and leadership coach Drew Davidsen. We talk about the importance of authenticity, how consultants can become more efficient, and how we can make our clients feel heard... This episode, I’m joined by international recording artist and high-level business and leadership coach Drew Davidsen. We talk about the importance of authenticity, how consultants can become more efficient, and how we can make our clients feel heard.. consulting No Building a Network and Identifying Your Personal Value Proposition with Matthew Kroll 38 38 Building a Network and Identifying Your Personal Value Proposition with Matthew Kroll full c4ec87b9-943b-4215-9793-15ff196d321e https://share.transistor.fm/s/89311fc9 Matthew Kroll is an industrial engineer, fractional certified master black belt six sigma, and founder of Chalmers St. Consulting.


He has over 20 years of industry experience and focuses on helping businesses achieve operational excellence through process improvement, employee engagement, and continuous improvement for sustained growth. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Matthew’s experiences that led him to starting his own consulting company.
  • The different types of clients that Matthew works with.
  • Why companies approach people like Matthew for process improvement. 
  • The different benefits of giving your employees developmental experiences.
  • Matthew’s business development strategy and the power of referrals.
  • Why you should track how many proposals you send out each week.


Resources:


Connecting with Matthew Kroll:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Matthew Kroll is an industrial engineer, fractional certified master black belt six sigma, and founder of Chalmers St. Consulting.


He has over 20 years of industry experience and focuses on helping businesses achieve operational excellence through process improvement, employee engagement, and continuous improvement for sustained growth. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Matthew’s experiences that led him to starting his own consulting company.
  • The different types of clients that Matthew works with.
  • Why companies approach people like Matthew for process improvement. 
  • The different benefits of giving your employees developmental experiences.
  • Matthew’s business development strategy and the power of referrals.
  • Why you should track how many proposals you send out each week.


Resources:


Connecting with Matthew Kroll:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 29 Nov 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 2822 Matthew Kroll is a professional consultant and expert in his respective field as well as being a certified Master Black Belt Six Sigma. He joins me to discuss the importance of knowing your personal value proposition, the power of building a network, and why we should always be focused on continuous improvement… Matthew Kroll is a professional consultant and expert in his respective field as well as being a certified Master Black Belt Six Sigma. He joins me to discuss the importance of knowing your personal value proposition, the power of building a network, a consulting No Leveraging Credibility to Accelerate Growth with Credibility Nation’s Mitchell Levy 37 37 Leveraging Credibility to Accelerate Growth with Credibility Nation’s Mitchell Levy full 1b2ff45f-e9db-472d-83d4-843e19f1b660 https://share.transistor.fm/s/01bdabd8 Mitchell Levy is a global credibility expert who helps businesses gain more visibility and establish a higher level of authority and credibility in their marketplace. 


Mitchell is a 2x TEDx speaker, an international bestselling author of over 60 books, and creator of over 20 Silicon Valley businesses. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Mitchell became a credibility expert.
  • The importance of knowing who you serve and being able to articulate your purpose.
  • How to craft an effective CPOP statement.
  • The best way to show your credibility to potential clients.
  • Why Mitchell started a business based around credibility.
  • What makes a community and why it’s so important.
  • How Mitchell’s business ‘Credibility Nation’ is structured.


Resources:


Connecting with Mitchell Levy:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mitchell Levy is a global credibility expert who helps businesses gain more visibility and establish a higher level of authority and credibility in their marketplace. 


Mitchell is a 2x TEDx speaker, an international bestselling author of over 60 books, and creator of over 20 Silicon Valley businesses. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Mitchell became a credibility expert.
  • The importance of knowing who you serve and being able to articulate your purpose.
  • How to craft an effective CPOP statement.
  • The best way to show your credibility to potential clients.
  • Why Mitchell started a business based around credibility.
  • What makes a community and why it’s so important.
  • How Mitchell’s business ‘Credibility Nation’ is structured.


Resources:


Connecting with Mitchell Levy:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 22 Nov 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 3144 Today, I’m joined by global credibility expert Mitchell Levy to discuss the best ways we can express our credibility and prove ourselves to new prospects... Today, I’m joined by global credibility expert Mitchell Levy to discuss the best ways we can express our credibility and prove ourselves to new prospects... consulting No How to Save Time and Optimize Your Performance with Ashlee Berghoff 36 36 How to Save Time and Optimize Your Performance with Ashlee Berghoff full 9398402d-69b0-4832-a8e8-6a75a97e4be5 https://share.transistor.fm/s/f661fa75 Ashlee Berghoff is a process improvement consultant and virtual assistant recruiter who works with growing entrepreneurs to help them buy back their time.


She founded her own consulting company A Squared Online, is the creator of the Action Amplified (A2) Method and is an author who brings the best of the corporate world to small businesses. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Ashlee started a business helping other entrepreneurs.
  • How Ashlee’s business has changed over the years.
  • Common problems entrepreneurs face when trying to save time.
  • How entrepreneurs can change custom services to customizable services.
  • How Ashlee got initial traction for her consulting business.
  • Ashlee’s growth model for her business and how she reaches new clients.
  • The type of outreach Ashlee does and how she’s outsourced these activities.
  • The different benefits of having a virtual assistant.


Resources:


Connecting with Ashlee Berghoff:


Connecting with the host:

]]> Ashlee Berghoff is a process improvement consultant and virtual assistant recruiter who works with growing entrepreneurs to help them buy back their time.


She founded her own consulting company A Squared Online, is the creator of the Action Amplified (A2) Method and is an author who brings the best of the corporate world to small businesses. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Ashlee started a business helping other entrepreneurs.
  • How Ashlee’s business has changed over the years.
  • Common problems entrepreneurs face when trying to save time.
  • How entrepreneurs can change custom services to customizable services.
  • How Ashlee got initial traction for her consulting business.
  • Ashlee’s growth model for her business and how she reaches new clients.
  • The type of outreach Ashlee does and how she’s outsourced these activities.
  • The different benefits of having a virtual assistant.


Resources:


Connecting with Ashlee Berghoff:


Connecting with the host:

]]> Mon, 15 Nov 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 2865 Today, I’m joined by the Founder of A Squared Online, Ashlee Berghoff to discuss how entrepreneurs can better manage their time and the benefits of having a virtual assistant... Today, I’m joined by the Founder of A Squared Online, Ashlee Berghoff to discuss how entrepreneurs can better manage their time and the benefits of having a virtual assistant... consulting No The Power of Processes with Wolf Management Solutions’s Ron Higgs 35 35 The Power of Processes with Wolf Management Solutions’s Ron Higgs full e0ea1b61-73ad-4f39-a096-6951546e6df3 https://share.transistor.fm/s/57e6ce3f Ron Higgs is an executive and veteran with over 20 years of experience in the aerospace and defense industry in operations, engineering management, and program management.


Since leaving the military, Ron’s served in executive leadership roles with progressively increasing levels of responsibility in operations, engineering, and people management.


He is also an experienced independent management consultant adept at building relationships, discovering real problems, and delivering long-lasting solutions. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Ron went from working in the Navy to becoming a fractional COO at Wolf Management Solutions.
  • The transferable skills Ron learned from working in aviation.
  • The importance of identifying your priorities and listening to feedback.
  • How Ron structures his engagements with new prospects.
  • The importance of having both visionaries and integrators working together.
  • The power of using processes in business and how we can optimize these.
  • How complex problems can sometimes have simple solutions.
  • Common challenges consultants face and how to overcome these.


Resources:

Connecting with Ron Higgs:


Connecting with the host:

]]> Ron Higgs is an executive and veteran with over 20 years of experience in the aerospace and defense industry in operations, engineering management, and program management.


Since leaving the military, Ron’s served in executive leadership roles with progressively increasing levels of responsibility in operations, engineering, and people management.


He is also an experienced independent management consultant adept at building relationships, discovering real problems, and delivering long-lasting solutions. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Ron went from working in the Navy to becoming a fractional COO at Wolf Management Solutions.
  • The transferable skills Ron learned from working in aviation.
  • The importance of identifying your priorities and listening to feedback.
  • How Ron structures his engagements with new prospects.
  • The importance of having both visionaries and integrators working together.
  • The power of using processes in business and how we can optimize these.
  • How complex problems can sometimes have simple solutions.
  • Common challenges consultants face and how to overcome these.


Resources:

Connecting with Ron Higgs:


Connecting with the host:

]]> Mon, 08 Nov 2021 17:00:00 -0600 Scott Cantrell Scott Cantrell 3254 Today, I’m joined by Fractional COO of Wolf Management Solutions Ron Higgs to discuss how we can optimize our processes to find simple solutions for complex problems... Today, I’m joined by Fractional COO of Wolf Management Solutions Ron Higgs to discuss how we can optimize our processes to find simple solutions for complex problems... consulting No The Power of Groups with Tribe + Purpose’s Otis McGregor 34 34 The Power of Groups with Tribe + Purpose’s Otis McGregor full f9d9f0a4-0086-4531-afff-a7213992ecec https://share.transistor.fm/s/8067424c Otis McGregor is the Founder and Principal of Tribe + Purpose and has a strong passion to create a legacy of leaders who create great organizations.


Otis has empowered hundreds of businesses and individuals to find their clarity for purpose and their tribes for connection, by leveraging the unique blend of heart, passion, and his experience as one of the US Army's elite Green Berets. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Otis went from working in the army to starting his own coaching business.
  • How to help people work out what their purpose is.
  • Why living with intentionality is so powerful.
  • Different ways Otis helps his clients overcome new challenges and issues.
  • How Tribe + Purpose works and who their target clients are.
  • The benefits of group meetings and what size group is the best.
  • How Otis got the initial traction for Tribe + Purpose and the marketing and business development he’s still doing now.
  • The importance of having trust throughout your organization and team.


Resources:


Connecting with Otis McGregor:


Connecting with the host:

]]> Otis McGregor is the Founder and Principal of Tribe + Purpose and has a strong passion to create a legacy of leaders who create great organizations.


Otis has empowered hundreds of businesses and individuals to find their clarity for purpose and their tribes for connection, by leveraging the unique blend of heart, passion, and his experience as one of the US Army's elite Green Berets. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Otis went from working in the army to starting his own coaching business.
  • How to help people work out what their purpose is.
  • Why living with intentionality is so powerful.
  • Different ways Otis helps his clients overcome new challenges and issues.
  • How Tribe + Purpose works and who their target clients are.
  • The benefits of group meetings and what size group is the best.
  • How Otis got the initial traction for Tribe + Purpose and the marketing and business development he’s still doing now.
  • The importance of having trust throughout your organization and team.


Resources:


Connecting with Otis McGregor:


Connecting with the host:

]]> Mon, 01 Nov 2021 18:50:36 -0500 Scott Cantrell Scott Cantrell 3320 Otis McGregor is the Founder and Principal of Tribe + Purpose and is a former Green Beret in the US Army. He’s here to discuss how he started his coaching business, and how he helps his clients get clarity on their business’s purpose and build a tribe around that vision... Otis McGregor is the Founder and Principal of Tribe + Purpose and is a former Green Beret in the US Army. He’s here to discuss how he started his coaching business, and how he helps his clients get clarity on their business’s purpose and build a tribe consulting No How to Create a 12-Week Course with Step Up Consultant’s Dr. Greg Allen 33 33 How to Create a 12-Week Course with Step Up Consultant’s Dr. Greg Allen full 5fad3ffa-0f1d-4992-8603-896cc803cd0a https://share.transistor.fm/s/ec6110ad Dr. Greg Allen has taught adult learners for over 25 years, with many of those years being at a university level. He is a natural leader, advisor, and coach who is committed to improving the leadership and management skills of each of his clients.


A former department co-chair and award-winning professor, in 2013 Greg received Graduate Faculty Teacher of the Year from George Fox University. Greg has coached and trained over 15,000 leaders and facilitated leadership courses and workshops for multiple organizations. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Greg started his consulting company and the different programmes he’s created.
  • The content and 1-1 support Greg’s students get with his 12-week courses.
  • Common mistakes people make when creating their own courses.
  • The limit to the number of clients Greg can work with in a session.
  • The type of organisations Greg typically works with.
  • Strategies Greg uses to identify new prospects he can turn into clients.
  • How to improve the quality of your coaching.
  • How our ego can get in the way of what we’re trying to achieve.
  • How small firms can build stronger internal efficiencies and the power of setting goals.

Resources:


Connecting with Dr. Greg Allen:


Connecting with the host:

]]> Dr. Greg Allen has taught adult learners for over 25 years, with many of those years being at a university level. He is a natural leader, advisor, and coach who is committed to improving the leadership and management skills of each of his clients.


A former department co-chair and award-winning professor, in 2013 Greg received Graduate Faculty Teacher of the Year from George Fox University. Greg has coached and trained over 15,000 leaders and facilitated leadership courses and workshops for multiple organizations. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Greg started his consulting company and the different programmes he’s created.
  • The content and 1-1 support Greg’s students get with his 12-week courses.
  • Common mistakes people make when creating their own courses.
  • The limit to the number of clients Greg can work with in a session.
  • The type of organisations Greg typically works with.
  • Strategies Greg uses to identify new prospects he can turn into clients.
  • How to improve the quality of your coaching.
  • How our ego can get in the way of what we’re trying to achieve.
  • How small firms can build stronger internal efficiencies and the power of setting goals.

Resources:


Connecting with Dr. Greg Allen:


Connecting with the host:

]]> Mon, 25 Oct 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2848 Today, we’re joined by the Founder of Step Up Consultants Dr. Greg Allen, to discuss how he started his 12-week courses, common mistakes course creators make, and how you can identify new prospects to turn into future clients. Today, we’re joined by the Founder of Step Up Consultants Dr. Greg Allen, to discuss how he started his 12-week courses, common mistakes course creators make, and how you can identify new prospects to turn into future clients. consulting No How to Communicate Effectively with Sayre Darling 32 32 How to Communicate Effectively with Sayre Darling full c9965efe-8b0d-4528-8f8c-036b48539e92 https://share.transistor.fm/s/ae449750 Sayre Darling is an Executive Coach and Communications Consultant for Leaders Leading Change.


She’s been coaching for over 30 years and has worked with more than 75 clients helping them tackle difficult times of change, transition, and crises. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The skills you need to be a successful consultant or coach.
  • The necessary changes Sayre had made to her coaching practice in the last 18 months.
  • How leadership roles have changed since Covid.
  • The difference between conversation and communication.
  • How leaders can best communicate with their teams.
  • Why increased productivity doesn’t always result in increased quality.
  • The most effective ways to communicate in order to be heard.
  • How to increase your referrals and build more connections.


Resources:


Connecting with Sayre Darling:


Connecting with the host:

]]> Sayre Darling is an Executive Coach and Communications Consultant for Leaders Leading Change.


She’s been coaching for over 30 years and has worked with more than 75 clients helping them tackle difficult times of change, transition, and crises. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The skills you need to be a successful consultant or coach.
  • The necessary changes Sayre had made to her coaching practice in the last 18 months.
  • How leadership roles have changed since Covid.
  • The difference between conversation and communication.
  • How leaders can best communicate with their teams.
  • Why increased productivity doesn’t always result in increased quality.
  • The most effective ways to communicate in order to be heard.
  • How to increase your referrals and build more connections.


Resources:


Connecting with Sayre Darling:


Connecting with the host:

]]> Mon, 18 Oct 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2951 Today, we’re joined by Executive Coach and Consultant Sayre Darling to discuss how leaders can communicate more efficiently and effectively. Today, we’re joined by Executive Coach and Consultant Sayre Darling to discuss how leaders can communicate more efficiently and effectively. consulting No The Science of Leadership with Coaching Companion’s Carylynn Larson 31 31 The Science of Leadership with Coaching Companion’s Carylynn Larson full 6738989e-6d86-4312-ba5f-b823d105b765 https://share.transistor.fm/s/20f74e67 Carylynn Larson is an independent coach and consultant who helps leaders maximize their effectiveness and address individual and business challenges.


Carylynn primarily plays the roles of coach and facilitator and coaches leaders and teams who want more for themselves and for their organizations.


Carylynn is also a successful author having written the book ‘The Coaching Companion’, and has been in a coaching role for almost 20 years. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Carylynn became an expert in leadership coaching and team building.
  • The type of work Carylynn does with leaders and how she helps them improve.
  • The science and psychology behind leadership.
  • The philosophy behind most successful coaches.
  • Why clients need to be in an active partnership with their coach.
  • How to clarify your roles and responsibilities with your clients.
  • How to attract your first clients and increase your client acquisition.
  • What makes someone a successful leader.

Resources:


Connecting with Carylynn Larson:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Carylynn Larson is an independent coach and consultant who helps leaders maximize their effectiveness and address individual and business challenges.


Carylynn primarily plays the roles of coach and facilitator and coaches leaders and teams who want more for themselves and for their organizations.


Carylynn is also a successful author having written the book ‘The Coaching Companion’, and has been in a coaching role for almost 20 years. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Carylynn became an expert in leadership coaching and team building.
  • The type of work Carylynn does with leaders and how she helps them improve.
  • The science and psychology behind leadership.
  • The philosophy behind most successful coaches.
  • Why clients need to be in an active partnership with their coach.
  • How to clarify your roles and responsibilities with your clients.
  • How to attract your first clients and increase your client acquisition.
  • What makes someone a successful leader.

Resources:


Connecting with Carylynn Larson:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 11 Oct 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2914 Today, we’re joined by leadership coach and author Carylynn Larson to discuss the science and psychology behind leadership, what makes someone a successful leader, and how to treat everything as a learning experience… Today, we’re joined by leadership coach and author Carylynn Larson to discuss the science and psychology behind leadership, what makes someone a successful leader, and how to treat everything as a learning experience… consulting No What Motivates Us To Grow With Barrett Values Centre’s Tom Rausch 30 30 What Motivates Us To Grow With Barrett Values Centre’s Tom Rausch full 93a234c0-095b-44d6-95d1-69b3588d9092 https://share.transistor.fm/s/63cc1c1b After spending over 12 years as a CEO for Interactive Link, Tom moved to the world of consulting and has now been a successful consultant for almost 14 years.


As the Director of Consulting at Barrett Values Centre, Tom helps Global 1000 Companies, global impact organizations, and nations, align their leadership and culture to achieve their strategy and contribute to solving societal challenges. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Tom went from running his own tech business to being the Consulting Director at Barrett Values Centre
  • The main purpose of Barrett Values Centre and how this has pivoted over time
  • Why profit cannot be the main goal of a business
  • How Barrett Values Centre works with consultants to get them multi-year partnerships
  • How science can save us from climate change and the main motivators behind human behaviour
  • The importance of having meaning in your life and valuing your employees wellbeing and fulfilment
  • How they create new relationships and build their network at Barrett


Resources:


Connecting with Tom Rausch:


Connecting with the host:

]]> After spending over 12 years as a CEO for Interactive Link, Tom moved to the world of consulting and has now been a successful consultant for almost 14 years.


As the Director of Consulting at Barrett Values Centre, Tom helps Global 1000 Companies, global impact organizations, and nations, align their leadership and culture to achieve their strategy and contribute to solving societal challenges. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Tom went from running his own tech business to being the Consulting Director at Barrett Values Centre
  • The main purpose of Barrett Values Centre and how this has pivoted over time
  • Why profit cannot be the main goal of a business
  • How Barrett Values Centre works with consultants to get them multi-year partnerships
  • How science can save us from climate change and the main motivators behind human behaviour
  • The importance of having meaning in your life and valuing your employees wellbeing and fulfilment
  • How they create new relationships and build their network at Barrett


Resources:


Connecting with Tom Rausch:


Connecting with the host:

]]> Mon, 04 Oct 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2981 This episode, we’re joined by the Director of Consulting at Barrett Values Centre, Tom Rausch to discuss why profit shouldn’t be our main focus, and how we can motivate our teams to bring bigger results. This episode, we’re joined by the Director of Consulting at Barrett Values Centre, Tom Rausch to discuss why profit shouldn’t be our main focus, and how we can motivate our teams to bring bigger results. consulting No From Prospect to Client with Core Management Training’s Keith Willis 29 29 From Prospect to Client with Core Management Training’s Keith Willis full c29b9dce-499c-462a-81e4-488d0bcba3fc https://share.transistor.fm/s/5ad718e0 Keith Willis is a leadership expert, consultant, and the President and Founder of Core Management Training. With an almost 15 year background in Pharmaceuticals and project management Keith is well-versed in how to motivate teams and keep people engaged. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Keith became a leadership consultant and started his own company
  • Who Keith’s target market is with Core Management Training
  • How Keith finds and attracts new prospects for his company
  • What Keith’s process to build prospects on LinkedIn is
  • The process Keith uses to move someone from being a prospect to a client
  • What Keith's standard engagement with new prospects consists of
  • How to identify who in a company will advocate and support your project


Resources:


Connecting with Keith Willis:


Connecting with the host:

]]> Keith Willis is a leadership expert, consultant, and the President and Founder of Core Management Training. With an almost 15 year background in Pharmaceuticals and project management Keith is well-versed in how to motivate teams and keep people engaged. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Keith became a leadership consultant and started his own company
  • Who Keith’s target market is with Core Management Training
  • How Keith finds and attracts new prospects for his company
  • What Keith’s process to build prospects on LinkedIn is
  • The process Keith uses to move someone from being a prospect to a client
  • What Keith's standard engagement with new prospects consists of
  • How to identify who in a company will advocate and support your project


Resources:


Connecting with Keith Willis:


Connecting with the host:

]]> Mon, 27 Sep 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2814 Today, we’re joined by leadership expert and consultant Keith Willis to discuss how he uses LinkedIn to build prospects, and the system he then uses to convert them into clients. Today, we’re joined by leadership expert and consultant Keith Willis to discuss how he uses LinkedIn to build prospects, and the system he then uses to convert them into clients. consulting No Different Compensation Models and How to Vet Clients with Daniel Meylan SVP of Broker Relations for Payer Compass 28 28 Different Compensation Models and How to Vet Clients with Daniel Meylan SVP of Broker Relations for Payer Compass full 7f8d7df0-dc5e-4966-b610-1893b2878165 https://share.transistor.fm/s/597a076d Daniel Meylan works with insurance brokers, agents and business leaders to help them optimize and grow their business while also living a well-balanced life.


He is also the SVP of Broker Relations and has 48 years of risk management and insurance leadership and brokerage experience. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The most important areas of your business to optimize if you want to be successful
  • The need for an effective process, system, and people when scaling a business
  • How to best structure client engagement and acquisition
  • Different types of compensation models consultants can use
  • The importance for consultants to vet the clients they work with
  • How to treat clients that have you on a retainer


Resources:


Connecting with Daniel Meylan:


Connecting with the host:

]]> Daniel Meylan works with insurance brokers, agents and business leaders to help them optimize and grow their business while also living a well-balanced life.


He is also the SVP of Broker Relations and has 48 years of risk management and insurance leadership and brokerage experience. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The most important areas of your business to optimize if you want to be successful
  • The need for an effective process, system, and people when scaling a business
  • How to best structure client engagement and acquisition
  • Different types of compensation models consultants can use
  • The importance for consultants to vet the clients they work with
  • How to treat clients that have you on a retainer


Resources:


Connecting with Daniel Meylan:


Connecting with the host:

]]> Mon, 20 Sep 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2708 Today, we’re joined by Consultant and SVP of Broker Relations, Daniel Meylan to discuss the different compensation models consultants can use, and how we can best structure client engagement and acquisition. Today, we’re joined by Consultant and SVP of Broker Relations, Daniel Meylan to discuss the different compensation models consultants can use, and how we can best structure client engagement and acquisition. consulting No Automating Your Business While Being Authentic with Sales Master AI’s Arturo Del Rio 27 27 Automating Your Business While Being Authentic with Sales Master AI’s Arturo Del Rio full d1c6f5a7-f2f1-4d31-ba3d-9e65e37fc62d https://share.transistor.fm/s/8f358986 Arturo Del Rio is the CEO and Founder of Sales Master AI and a highly accomplished sales executive with a deep passion for delivering substantial revenue growth in highly competitive business markets.


For close to two decades, he’s worked side by side with organizations to create top-performing teams focusing on both existing and emerging markets.


Arturo’s experience spans across multiple industries coupled with a unique strategic approach that has consistently resulted in aggressive exponential growth. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • What Sales Master AI is and how it can automate your sales and business development process
  • Arturo’s wine selling business and how it led him to create Sales Master AI
  • Poor and ineffective ways people automate their business process and how we can improve on these
  • The importance for solopreneurs to have a thoughtful strategic plan for the future
  • The power of automating your business development processes
  • How to access new prospects and increase your conversion rate


Resources:


Connecting with Arturo Del Rio:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Arturo Del Rio is the CEO and Founder of Sales Master AI and a highly accomplished sales executive with a deep passion for delivering substantial revenue growth in highly competitive business markets.


For close to two decades, he’s worked side by side with organizations to create top-performing teams focusing on both existing and emerging markets.


Arturo’s experience spans across multiple industries coupled with a unique strategic approach that has consistently resulted in aggressive exponential growth. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • What Sales Master AI is and how it can automate your sales and business development process
  • Arturo’s wine selling business and how it led him to create Sales Master AI
  • Poor and ineffective ways people automate their business process and how we can improve on these
  • The importance for solopreneurs to have a thoughtful strategic plan for the future
  • The power of automating your business development processes
  • How to access new prospects and increase your conversion rate


Resources:


Connecting with Arturo Del Rio:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 13 Sep 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2978 Today, we’re joined by CEO and Founder of Sales Master AI, Arturo Del Rio to discuss how you can automate your sales and business development process without losing your authenticity. Today, we’re joined by CEO and Founder of Sales Master AI, Arturo Del Rio to discuss how you can automate your sales and business development process without losing your authenticity. consulting No How to Beat Burnout and Build Success with Influence Coaching Founder, Stan Ward 26 26 How to Beat Burnout and Build Success with Influence Coaching Founder, Stan Ward full 3acf8f83-3756-4744-994e-bfe62b77d337 https://share.transistor.fm/s/74d56ac1 As well as starting his own coaching practice, Dr. Stanley J. Ward also has decades of experience as a writer, educator, and leadership coach.


As an educator, Dr. Ward holds a PhD in leadership studies; has served as an instructor, curriculum writer, and administrator in American secondary and higher education settings; and written curriculum and taught in a variety of experience-based settings.


As a coach, his clients have included high-potentials, vice presidents, C-level leaders and business owners in both for-profit and nonprofit settings including aerospace and defense, community development, design, manufacturing, and sales organizations.


Stanley is also an Associate Certified Coach (ACC) with the International Coaching Federation, and he is the director of programs for the Texas Coaches Coalition. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Stan got into coaching and why he focuses on helping leaders deal with burnout
  • The number of people facing burnout and what the main sources of stress and burnout are
  • Strategies you can use to increase productivity and reduce burnout
  • The importance of self-care and effective management
  • The importance for entrepreneurs to properly measure their success
  • How Stan built and grew his consulting firm to the level it is today
  • The business model Stan uses for his consulting firm
  • How to quantify your success at building and maintaining relationships
  • How Stan creates and leverages courses to create new client opportunities while also bringing in a passive income


Resources:


Connecting with Stan Ward:

Connecting with the host:

Scott Cantrell on LinkedIn

]]> As well as starting his own coaching practice, Dr. Stanley J. Ward also has decades of experience as a writer, educator, and leadership coach.


As an educator, Dr. Ward holds a PhD in leadership studies; has served as an instructor, curriculum writer, and administrator in American secondary and higher education settings; and written curriculum and taught in a variety of experience-based settings.


As a coach, his clients have included high-potentials, vice presidents, C-level leaders and business owners in both for-profit and nonprofit settings including aerospace and defense, community development, design, manufacturing, and sales organizations.


Stanley is also an Associate Certified Coach (ACC) with the International Coaching Federation, and he is the director of programs for the Texas Coaches Coalition. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Stan got into coaching and why he focuses on helping leaders deal with burnout
  • The number of people facing burnout and what the main sources of stress and burnout are
  • Strategies you can use to increase productivity and reduce burnout
  • The importance of self-care and effective management
  • The importance for entrepreneurs to properly measure their success
  • How Stan built and grew his consulting firm to the level it is today
  • The business model Stan uses for his consulting firm
  • How to quantify your success at building and maintaining relationships
  • How Stan creates and leverages courses to create new client opportunities while also bringing in a passive income


Resources:


Connecting with Stan Ward:

Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 06 Sep 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3091 Today, we’re joined by Consultant Leadership Coach and Founder of Influence coaching, Stan Ward, to talk all about how to beat burnout... Today, we’re joined by Consultant Leadership Coach and Founder of Influence coaching, Stan Ward, to talk all about how to beat burnout... consulting No The Four Questions with Rishad Tobaccowala 25 25 The Four Questions with Rishad Tobaccowala full 13157c35-67eb-43e0-be2e-e438e8c7bda6 https://share.transistor.fm/s/5dcf5a27 Rishad Tobaccowala has over four decades of marketing experience across several industries. 


He is board member and advisor to a range of start-ups and venture capital firms and has recently started his own newsletter which has grown to almost 10,000 highly engaged subscribers in just a year.


Rishad’s specialties are in Future, Innovation, Change, Strategy, and Re-invention. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

  • How Rishad started his second career and moved from advertising to writing and public speaking
  • Rishad’s process in developing his newsletter, how he got subscribers, and how he creates the content
  • The 5 different areas Rishad focuses his writing on and the importance of finding your niche
  • The number of subscribers Rishad has and how he’s got such a high open-rate
  • The importance of making your newsletter accessible and utilizing multiple media channels
  • How Rishad identifies future trends, navigates future changes, and teaches others to be better leaders and upgrade their mental operating system
  • How Rishad makes the majority of his money from his advisory business
  • Why it’s important to diversify your client base
  • How to make decisions, and the different types of decisions you come up against


Resources:


Connecting with Rishad Tobaccowala:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Rishad Tobaccowala has over four decades of marketing experience across several industries. 


He is board member and advisor to a range of start-ups and venture capital firms and has recently started his own newsletter which has grown to almost 10,000 highly engaged subscribers in just a year.


Rishad’s specialties are in Future, Innovation, Change, Strategy, and Re-invention. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

  • How Rishad started his second career and moved from advertising to writing and public speaking
  • Rishad’s process in developing his newsletter, how he got subscribers, and how he creates the content
  • The 5 different areas Rishad focuses his writing on and the importance of finding your niche
  • The number of subscribers Rishad has and how he’s got such a high open-rate
  • The importance of making your newsletter accessible and utilizing multiple media channels
  • How Rishad identifies future trends, navigates future changes, and teaches others to be better leaders and upgrade their mental operating system
  • How Rishad makes the majority of his money from his advisory business
  • Why it’s important to diversify your client base
  • How to make decisions, and the different types of decisions you come up against


Resources:


Connecting with Rishad Tobaccowala:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 30 Aug 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3242 Today, I’m joined by Author, Speaker, and marketing specialist, Rishad Tobaccowala. We discuss how Rishad created such a successful newsletter, how he found what niche to focus his writing on, and much more... Today, I’m joined by Author, Speaker, and marketing specialist, Rishad Tobaccowala. We discuss how Rishad created such a successful newsletter, how he found what niche to focus his writing on, and much more... consulting No How to Build Strategic Referral Partnerships and Grow Your Referral Network with Lisa Rehburg 24 24 How to Build Strategic Referral Partnerships and Grow Your Referral Network with Lisa Rehburg full 8106b8fa-4c24-4bb6-a5e2-840e2bb218c7 https://share.transistor.fm/s/d3a15b9c Lisa Rehburg is a Life Insurance Settlements Broker, and President and Founder of Rehburg Life Insurance Settlements.


She’s spent over five years focusing on her company and making it successful through an extensive network of clients she built.


Lisa specializes in a very specific niche, helping clients benefit from their unwanted life insurance policies. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Lisa went from working in corporate to starting her own company
  • How Lisa developed such an extensive network of contacts
  • Where Lisa meets new strategic referral partners to add to her network
  • How to identify what kind of referral partners will be beneficial for your business
  • How to grow your strategic referral networks
  • The ways Lisa nurtures her referral network and maintains her relationships
  • The importance of being visible and making impressions on people


Resources:


Connecting with Lisa Rehburg:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Lisa Rehburg is a Life Insurance Settlements Broker, and President and Founder of Rehburg Life Insurance Settlements.


She’s spent over five years focusing on her company and making it successful through an extensive network of clients she built.


Lisa specializes in a very specific niche, helping clients benefit from their unwanted life insurance policies. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Lisa went from working in corporate to starting her own company
  • How Lisa developed such an extensive network of contacts
  • Where Lisa meets new strategic referral partners to add to her network
  • How to identify what kind of referral partners will be beneficial for your business
  • How to grow your strategic referral networks
  • The ways Lisa nurtures her referral network and maintains her relationships
  • The importance of being visible and making impressions on people


Resources:


Connecting with Lisa Rehburg:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 23 Aug 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2915 Today, we’re joined by Lisa Rehburg to discuss how she’s running and growing her consulting practice through strategic referral partnerships. Today, we’re joined by Lisa Rehburg to discuss how she’s running and growing her consulting practice through strategic referral partnerships. consulting No Gaining New Clients and Building Trust with Tech Gofer’s Nick Mulholland 23 23 Gaining New Clients and Building Trust with Tech Gofer’s Nick Mulholland full 34ee5a69-d751-4161-baa5-bb153045942a https://share.transistor.fm/s/0bfc02f9 Nick Mulholland has spent almost two decades working with businesses and providing them with solutions that confront significant challenges. In this time he’s gained a lot of experience in finance, sales, and tech, and has amassed a wealth of knowledge that he uses to solve big problems. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Nick went from working in telecom sales to starting his own consulting firm
  • The ways Tech Gofer helps their customers be better at their jobs
  • How Tech Gofer is able to offer its services without charging its clients
  • The process Tech Gofer goes through when consulting with a new client
  • The benefits of having invested interest in your client’s success
  • Business development strategies that Tech Gofer has in place


Resources:


Connecting with Nick Mulholland:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Nick Mulholland has spent almost two decades working with businesses and providing them with solutions that confront significant challenges. In this time he’s gained a lot of experience in finance, sales, and tech, and has amassed a wealth of knowledge that he uses to solve big problems. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Nick went from working in telecom sales to starting his own consulting firm
  • The ways Tech Gofer helps their customers be better at their jobs
  • How Tech Gofer is able to offer its services without charging its clients
  • The process Tech Gofer goes through when consulting with a new client
  • The benefits of having invested interest in your client’s success
  • Business development strategies that Tech Gofer has in place


Resources:


Connecting with Nick Mulholland:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 16 Aug 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3110 Today, we’re joined by Nick Mulholland, the President and Founder of Tech Gofer to discuss how he built his consulting firm, got clients, and gained their trust. Today, we’re joined by Nick Mulholland, the President and Founder of Tech Gofer to discuss how he built his consulting firm, got clients, and gained their trust. consulting No How to Efficiently & Effectively Grow Your Business with Fairway Business Advisor's Jeff Rasmussen 22 22 How to Efficiently & Effectively Grow Your Business with Fairway Business Advisor's Jeff Rasmussen full 7607ae76-f1f4-46b2-9f53-8c42e9751a5e https://share.transistor.fm/s/8ffe8499 Jeff Rasmussen is the head coach and founder of Fairway Business Advisors and has over 35 years of leadership experience. He coaches business leaders to re-build their business and make it more time-efficient and effective. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Jeff became a business coach and strategist
  • How Jeff started Fairway Business Advisors, who they work with, and the types of results they get for their clients
  • The growth strategies Jeff has used to help expand businesses
  • How Jeff got involved in co-authoring ‘Start it, Grow it, Sell it: The Journey of Business’
  • The key challenges business owners tend to face
  • How consulting firms can optimize their resource allocation
  • How to best use LinkedIn to network and build connections


Resources:


Connecting with Jeff Rasmussen:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Jeff Rasmussen is the head coach and founder of Fairway Business Advisors and has over 35 years of leadership experience. He coaches business leaders to re-build their business and make it more time-efficient and effective. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Jeff became a business coach and strategist
  • How Jeff started Fairway Business Advisors, who they work with, and the types of results they get for their clients
  • The growth strategies Jeff has used to help expand businesses
  • How Jeff got involved in co-authoring ‘Start it, Grow it, Sell it: The Journey of Business’
  • The key challenges business owners tend to face
  • How consulting firms can optimize their resource allocation
  • How to best use LinkedIn to network and build connections


Resources:


Connecting with Jeff Rasmussen:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 09 Aug 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3327 Today, we’re joined by the Founder and President of Fairway Business Advisors, Jeff Rasmussen. A business coach and strategist he shares with us all he’s learned about optimizing businesses to make them more time-efficient and effective. Today, we’re joined by the Founder and President of Fairway Business Advisors, Jeff Rasmussen. A business coach and strategist he shares with us all he’s learned about optimizing businesses to make them more time-efficient and effective. consulting No How to Create Effective Content and Engage New Prospects with The Big Game Hunter’s Jeff Altman 21 21 How to Create Effective Content and Engage New Prospects with The Big Game Hunter’s Jeff Altman full 032089a6-7430-45e9-b1de-068de3204557 https://share.transistor.fm/s/933a8a2a Jeff Altman is an accomplished author, career leadership coach, and founder of The Big Game Hunter. He has over 40 years of recruiting experience, assisting individuals to improve their careers and become the leaders they want to be. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Jeff transitioned from recruiting to running a private coaching practice
  • The key strategies Jeff used to develop his business and build connections
  • The importance of having an effective brand that separates you from others
  • The best type of content to create and how to leverage content on multiple platforms
  • The best way to engage with a new prospect
  • Why Jeff uses a customizable approach towards his coaching
  • The importance of developing your listening skills and following your intuition


Resources:


Connecting with Jeff Altman:


Connecting with the host:

]]> Jeff Altman is an accomplished author, career leadership coach, and founder of The Big Game Hunter. He has over 40 years of recruiting experience, assisting individuals to improve their careers and become the leaders they want to be. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Jeff transitioned from recruiting to running a private coaching practice
  • The key strategies Jeff used to develop his business and build connections
  • The importance of having an effective brand that separates you from others
  • The best type of content to create and how to leverage content on multiple platforms
  • The best way to engage with a new prospect
  • Why Jeff uses a customizable approach towards his coaching
  • The importance of developing your listening skills and following your intuition


Resources:


Connecting with Jeff Altman:


Connecting with the host:

]]> Mon, 02 Aug 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2863 Today, I’m joined by author, career leadership coach, and founder of The Big Game Hunter, Jeff Altman. He explains how to create content, build your brand, and prospect new connections to expand and develop your business. Today, I’m joined by author, career leadership coach, and founder of The Big Game Hunter, Jeff Altman. He explains how to create content, build your brand, and prospect new connections to expand and develop your business. consulting No 10 Ways to Create a Breakthrough in Your Consulting Practice 20 20 10 Ways to Create a Breakthrough in Your Consulting Practice full 503589eb-5f08-4145-9e48-f5c9e2f8ad7e https://share.transistor.fm/s/d9bf923c “Ten opportunities for you to tap into when the moment is right” is the mindset I want you to get into before you listen to this week's episode. I am breaking down my list of big and little changes you can make to your business that will open doors to growth and development.  Here are a few topics we’ll discuss on on this episode of Consulting with Authority:

  • Keeping yourself fresh so your business stays fresh
  • What is breakthrough vs breakthrough result
  • Find what breakthroughs work for you


Connecting with the Host:

]]> “Ten opportunities for you to tap into when the moment is right” is the mindset I want you to get into before you listen to this week's episode. I am breaking down my list of big and little changes you can make to your business that will open doors to growth and development.  Here are a few topics we’ll discuss on on this episode of Consulting with Authority:

  • Keeping yourself fresh so your business stays fresh
  • What is breakthrough vs breakthrough result
  • Find what breakthroughs work for you


Connecting with the Host:

]]> Mon, 26 Jul 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2373 Today, I am breaking down different techniques to help you grow your own consulting practice. I want to give you the tools to recognize a larger scope of your business and see the opportunities for growth and development. Today, I am breaking down different techniques to help you grow your own consulting practice. I want to give you the tools to recognize a larger scope of your business and see the opportunities for growth and development. consulting No How to Increase Revenue from Existing Clients with ExecHQ’s Adam Anderson 19 19 How to Increase Revenue from Existing Clients with ExecHQ’s Adam Anderson full e251cdc9-5da0-496f-b161-ca2636e463cd https://share.transistor.fm/s/f149b81b Adam Anderson has over 35 years of professional experience in interim management, leading projects, and rapidly improving corporate performance. His projects are in strategy, marketing, finance, operations, and IT. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Adam got into the consulting world and the projects he’s done around the world
  • What Adam’s average project looks like when he’s increasing a companies income
  • How Adam created his consulting strategy and how it’s grown over time
  • How to build a solid network of relationships with different experts
  • What Adam’s general strategic client process looks like and how he builds rapport and a trusted relationship with his clients
  • The importance of making a hypothesis and testing it thoroughly
  • The most common missed opportunities of income businesses have with their current clients
  • The best lesson Adam’s learned in his 35 years of professional experience


Resources:


Connecting with Adam Anderson:


Connecting with the host:

]]> Adam Anderson has over 35 years of professional experience in interim management, leading projects, and rapidly improving corporate performance. His projects are in strategy, marketing, finance, operations, and IT. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Adam got into the consulting world and the projects he’s done around the world
  • What Adam’s average project looks like when he’s increasing a companies income
  • How Adam created his consulting strategy and how it’s grown over time
  • How to build a solid network of relationships with different experts
  • What Adam’s general strategic client process looks like and how he builds rapport and a trusted relationship with his clients
  • The importance of making a hypothesis and testing it thoroughly
  • The most common missed opportunities of income businesses have with their current clients
  • The best lesson Adam’s learned in his 35 years of professional experience


Resources:


Connecting with Adam Anderson:


Connecting with the host:

]]> Mon, 19 Jul 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3950 Today, we’re joined by the Principal of ExectiveHQ, Adam Anderson. Adam shares with us his techniques for building networks of experts and how he’s increased so many company’s incomes... Today, we’re joined by the Principal of ExectiveHQ, Adam Anderson. Adam shares with us his techniques for building networks of experts and how he’s increased so many company’s incomes... consulting No The Secrets of Frictionless Selling and Communicating 18 18 The Secrets of Frictionless Selling and Communicating full d6588b09-df05-4cdc-bc55-a29037911264 https://share.transistor.fm/s/bb8359f2 I founded Smart Solutions Media to help coaches, consultants, and other business experts bring clarity, confidence, and control to their marketing efforts. Using proven strategies, we help our clients establish authority in their marketplaces so they can fill their pipelines with quality leads. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The secrets of frictionless communication and selling
  • How to control the conversation and the sales process
  • The importance of being comfortable with your sales process
  • How to handle a prospect’s objection and turn it into a positive
  • The frictionless sales talk tracks and the 4-step sales process
  • Why it’s important to put a value on your evaluation even if you wave the fee


Resources:


Connecting with the host:

]]> I founded Smart Solutions Media to help coaches, consultants, and other business experts bring clarity, confidence, and control to their marketing efforts. Using proven strategies, we help our clients establish authority in their marketplaces so they can fill their pipelines with quality leads. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The secrets of frictionless communication and selling
  • How to control the conversation and the sales process
  • The importance of being comfortable with your sales process
  • How to handle a prospect’s objection and turn it into a positive
  • The frictionless sales talk tracks and the 4-step sales process
  • Why it’s important to put a value on your evaluation even if you wave the fee


Resources:


Connecting with the host:

]]> Mon, 12 Jul 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2580 Today, I’m doing a special episode where I share with you my top secrets to make your selling and communication process smooth and frictionless. I explain how to control the sales process, handle objections, secure sales, and more... Today, I’m doing a special episode where I share with you my top secrets to make your selling and communication process smooth and frictionless. I explain how to control the sales process, handle objections, secure sales, and more... consulting No Consultant Spotlight: The Benefits of Insourcing Staff with Staffing Global’s Bill Keller 17 17 Consultant Spotlight: The Benefits of Insourcing Staff with Staffing Global’s Bill Keller full b46f6b8f-568f-40f2-b431-65aab5f400f7 https://share.transistor.fm/s/d7607d31 Bill Keller is the President of Staffing Global, building the new footprint and strategic direction of the staffing industry. For over 25 years, Bill has worked across multiple business sectors and enjoyed wearing many hats – from engineering and operations to sales and consulting. An entrepreneur, business builder, and problem solver at heart – in 2010 he aligned his career path with his life’s mission of creating new opportunities for people around the world by building more effective staffing solutions and systems for business that save both time and money and help them grow. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Bill created a life where he could work from anywhere in the world and why he started Staffing Global
  • The current employment trends we’re seeing coming out of the pandemic
  • What ‘hybrid staffing’ is and the core philosophy behind it
  • The difference between insourcing and outsourcing
  • Common myths people have around insourcing staff
  • The type of results organizations see when they properly insource staff
  • The process Staffing Global has when finding organizations staff
  • The ongoing support and development Staffing Global gives to their employees
  • Why Bill provides a 100% moneyback guarantee


Resources:


Connecting with Bill Keller:


Connecting with the host:

]]> Bill Keller is the President of Staffing Global, building the new footprint and strategic direction of the staffing industry. For over 25 years, Bill has worked across multiple business sectors and enjoyed wearing many hats – from engineering and operations to sales and consulting. An entrepreneur, business builder, and problem solver at heart – in 2010 he aligned his career path with his life’s mission of creating new opportunities for people around the world by building more effective staffing solutions and systems for business that save both time and money and help them grow. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Bill created a life where he could work from anywhere in the world and why he started Staffing Global
  • The current employment trends we’re seeing coming out of the pandemic
  • What ‘hybrid staffing’ is and the core philosophy behind it
  • The difference between insourcing and outsourcing
  • Common myths people have around insourcing staff
  • The type of results organizations see when they properly insource staff
  • The process Staffing Global has when finding organizations staff
  • The ongoing support and development Staffing Global gives to their employees
  • Why Bill provides a 100% moneyback guarantee


Resources:


Connecting with Bill Keller:


Connecting with the host:

]]> Mon, 05 Jul 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2071 This episode, we’re joined by the President of Staffing Global, Bill Keller to discuss the benefits there are to insourcing staff. He explains what hybrid staffing is, and the benefits it can have for both organizations and employees... This episode, we’re joined by the President of Staffing Global, Bill Keller to discuss the benefits there are to insourcing staff. He explains what hybrid staffing is, and the benefits it can have for both organizations and employees... consulting No How to Maximize the Effectiveness of Your Multimedia Marketing with Benefit Adviser TV’s Bart Camarata 16 16 How to Maximize the Effectiveness of Your Multimedia Marketing with Benefit Adviser TV’s Bart Camarata full 62e16796-9243-4948-9ad2-ca1055864745 https://share.transistor.fm/s/17b7b3db Bart Camarata is the creator and host of the insurance industry’s only WebTV show, Benefit Adviser T.V. Bart’s a multimedia specialist, with experience as both a consultant and a multimedia marketer. With over 10 years of professional TV experience and a communications degree, Bart really understands the world of videography. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Bart became an owner/operator of a multimedia consulting and video firm
  • Different red flags to look out for in video production firms
  • The importance of avoiding vanity videos and ‘marketing masturbation’
  • The process Bart goes through when consulting and creating videos
  • How to use implementation meetings to leverage the client in sending you more referrals
  • The type of video assets that can help consultants attract more clients
  • The benefits of using a video template that you can send to your clients
  • The importance of talking about money and knowing your value


Resources:


Connecting with Bart Camarata:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Bart Camarata is the creator and host of the insurance industry’s only WebTV show, Benefit Adviser T.V. Bart’s a multimedia specialist, with experience as both a consultant and a multimedia marketer. With over 10 years of professional TV experience and a communications degree, Bart really understands the world of videography. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Bart became an owner/operator of a multimedia consulting and video firm
  • Different red flags to look out for in video production firms
  • The importance of avoiding vanity videos and ‘marketing masturbation’
  • The process Bart goes through when consulting and creating videos
  • How to use implementation meetings to leverage the client in sending you more referrals
  • The type of video assets that can help consultants attract more clients
  • The benefits of using a video template that you can send to your clients
  • The importance of talking about money and knowing your value


Resources:


Connecting with Bart Camarata:


Connecting with the host:

Scott Cantrell on LinkedIn

]]> Mon, 28 Jun 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2641 In this episode, I’m joined by consultant and multimedia marketer, Bart Camarata. Bart explains to me the best ways to market online, the importance of using the right kind of videos, and how video assets can help consultants attract more clients... In this episode, I’m joined by consultant and multimedia marketer, Bart Camarata. Bart explains to me the best ways to market online, the importance of using the right kind of videos, and how video assets can help consultants attract more clients... consulting No Quality and Foundations; the Keys to Growing a Successful Business with Independent Contractor Faith Lester 15 15 Quality and Foundations; the Keys to Growing a Successful Business with Independent Contractor Faith Lester full 8b7b97e8-0675-46b6-8f4c-c77e4808cce2 https://share.transistor.fm/s/8d9b4a38 Faith Lester, after gaining years of experience, formed her own independent contracting business. Sheworks primarily in the world of HR and in Operations with her clients. When it comes to growing her business the key to payoff has been the quality and integrity she puts in her services. By being an asset to her clients, growth was only a matter of time. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Faith grew her new consulting business, quality over quantity model 
  • Managing referrals and being a strategic asset to your main clients
  • What Faith’s day to day work looks like
  • What permanent business changes are staying in our post-pandemic world
  • Are the foundations there for your business and are they adaptable
  • The importance of standard operating procedures
  • Playing to your strengths

Resources:


Connecting with Faith Lester:


Connecting with the host:

]]> Faith Lester, after gaining years of experience, formed her own independent contracting business. Sheworks primarily in the world of HR and in Operations with her clients. When it comes to growing her business the key to payoff has been the quality and integrity she puts in her services. By being an asset to her clients, growth was only a matter of time. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Faith grew her new consulting business, quality over quantity model 
  • Managing referrals and being a strategic asset to your main clients
  • What Faith’s day to day work looks like
  • What permanent business changes are staying in our post-pandemic world
  • Are the foundations there for your business and are they adaptable
  • The importance of standard operating procedures
  • Playing to your strengths

Resources:


Connecting with Faith Lester:


Connecting with the host:

]]> Mon, 21 Jun 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3106 This episode, we’re joined by independent consultant Faith Lester. She explains how her quality focused model brought her success and the importance of business foundations. This episode, we’re joined by independent consultant Faith Lester. She explains how her quality focused model brought her success and the importance of business foundations. consulting No How to Be a More Effective and Efficient Consultant with New Orchard’s Rusty Goodsell 14 14 How to Be a More Effective and Efficient Consultant with New Orchard’s Rusty Goodsell full 63e6245f-d371-403f-95ec-808ab1630728 https://share.transistor.fm/s/3642e7cb Rusty Goodsell is the CEO of New Orchard which is a development company of an incredibly powerful consulting platform and tool called ‘The Journey Strategic Platform’. Rusty has a proven track record of successful turnarounds and buildups in the technology and software industries and has helped countless consultants in his role at New Orchard. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The businesses Rusty’s started and how he ended up creating The Journey Strategic Platform
  • The difficulties of being part of a tech startup during the pandemic
  • Common challenges that consultants come up against
  • How to network more effectively
  • The importance of demonstrating your impact properly
  • How The Journey Strategic Platform helps consultants


Resources:


Connecting with Rusty Goodsell:


Connecting with the host, Scott Cantrell:

]]> Rusty Goodsell is the CEO of New Orchard which is a development company of an incredibly powerful consulting platform and tool called ‘The Journey Strategic Platform’. Rusty has a proven track record of successful turnarounds and buildups in the technology and software industries and has helped countless consultants in his role at New Orchard. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The businesses Rusty’s started and how he ended up creating The Journey Strategic Platform
  • The difficulties of being part of a tech startup during the pandemic
  • Common challenges that consultants come up against
  • How to network more effectively
  • The importance of demonstrating your impact properly
  • How The Journey Strategic Platform helps consultants


Resources:


Connecting with Rusty Goodsell:


Connecting with the host, Scott Cantrell:

]]> Mon, 14 Jun 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3405 In this episode, I’m joined by the CEO of New Orchard, Rusty Goodsell. Rusty explains how his platform helps consultants and how they can help themselves... In this episode, I’m joined by the CEO of New Orchard, Rusty Goodsell. Rusty explains how his platform helps consultants and how they can help themselves... consulting No Common Problems for Growing Businesses and How to Fix Them with Organizational Engineer Dawn Holly Johnson 13 13 Common Problems for Growing Businesses and How to Fix Them with Organizational Engineer Dawn Holly Johnson full b65d91fc-4799-4045-a22a-cdbbf703b4c6 https://share.transistor.fm/s/646c0e52 Dawn Holly Johnson is a speaker, coach, organizational engineer, and creator of ‘The Widely Successful Enterprises Programme’. In her 20 years of experience, she has helped transform every size of company in every major industry and been the catalyst for businesses to realize $6B in cash flow improvements. During this time, she recognized that all organizations suffer from the same basic problems and she began to identify why. In Dawn’s soon-to-be-released book ‘What CEOs Don’t Know’ she addresses the effectiveness of traditional business practices while suggesting alternative practices that produce positive results. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Dawn’s mindset enabled her to help organizations improve their processes
  • The difference between a traditional business and a wildly successful enterprise
  • The issues with manipulating balance sheets to meet quarterly reviews
  • The effect empowering your workforce has on your business
  • The importance of having the right focus, structure, and mindset
  • Common problems businesses face when they get bigger and how to fix them
  • The most valuable lesson Dawn’s learned in her career


Resources:


Connecting with Dawn Holly Johnson:


Connecting with the host:

]]> Dawn Holly Johnson is a speaker, coach, organizational engineer, and creator of ‘The Widely Successful Enterprises Programme’. In her 20 years of experience, she has helped transform every size of company in every major industry and been the catalyst for businesses to realize $6B in cash flow improvements. During this time, she recognized that all organizations suffer from the same basic problems and she began to identify why. In Dawn’s soon-to-be-released book ‘What CEOs Don’t Know’ she addresses the effectiveness of traditional business practices while suggesting alternative practices that produce positive results. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Dawn’s mindset enabled her to help organizations improve their processes
  • The difference between a traditional business and a wildly successful enterprise
  • The issues with manipulating balance sheets to meet quarterly reviews
  • The effect empowering your workforce has on your business
  • The importance of having the right focus, structure, and mindset
  • Common problems businesses face when they get bigger and how to fix them
  • The most valuable lesson Dawn’s learned in her career


Resources:


Connecting with Dawn Holly Johnson:


Connecting with the host:

]]> Mon, 07 Jun 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 1951 In this episode, we’re joined by speaker, coach, author, and organizational engineer Dawn Holly Johnson. She explains how she helps growing businesses, the common problems they face, and the importance of having the right focus, structure, and mindset... In this episode, we’re joined by speaker, coach, author, and organizational engineer Dawn Holly Johnson. She explains how she helps growing businesses, the common problems they face, and the importance of having the right focus, structure, and mindset... consulting No How to Prospect Effectively with SYP Media’s Keith Luscher 12 12 How to Prospect Effectively with SYP Media’s Keith Luscher full 5d998c28-6667-4ded-9825-fa8ef1e79575 https://share.transistor.fm/s/7d905176 Keith Luscher is the Business Development Consultant at SYP Media, and a prospecting and marketing automation specialist. He’s been a consultant for over 25 years and has helped a countless number of businesses build their brand awareness and convert their prospects to customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Keith got to the point where he started his own marketing firm
  • How digital production has changed content marketing
  • The ways Keith markets his company ‘SYP Media’
  • The importance of using ‘gentle persistence’ and selling yourself when prospecting
  • The key concepts and strategies behind marketing successfully
  • The issue with using the term ‘leads’
  • What a gentle persistent campaign looks like
  • How to improve your marketing message
  • The biggest lesson Keith’s learned as a consultant


Resources:


Connecting with Keith Luscher:


Connecting with the host:

]]> Keith Luscher is the Business Development Consultant at SYP Media, and a prospecting and marketing automation specialist. He’s been a consultant for over 25 years and has helped a countless number of businesses build their brand awareness and convert their prospects to customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Keith got to the point where he started his own marketing firm
  • How digital production has changed content marketing
  • The ways Keith markets his company ‘SYP Media’
  • The importance of using ‘gentle persistence’ and selling yourself when prospecting
  • The key concepts and strategies behind marketing successfully
  • The issue with using the term ‘leads’
  • What a gentle persistent campaign looks like
  • How to improve your marketing message
  • The biggest lesson Keith’s learned as a consultant


Resources:


Connecting with Keith Luscher:


Connecting with the host:

]]> Mon, 31 May 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3163 In this episode, we’re joined by prospecting and marketing automation specialist, Keith Luscher. We talk about how to improve your marketing message, prospect effectively, and expand your business. In this episode, we’re joined by prospecting and marketing automation specialist, Keith Luscher. We talk about how to improve your marketing message, prospect effectively, and expand your business. consulting No Building your Business for a Virtual Market with Beyond Virtual Events with CEO, Ella Glasgow 11 11 Building your Business for a Virtual Market with Beyond Virtual Events with CEO, Ella Glasgow full 54ba1ac9-dfcd-48b5-b7a7-4794b063f353 https://share.transistor.fm/s/1cc423b6 Ella Glasgow saw a huge hole in the market when her family moved to a new state and had no way of connecting with folks during the 2020 pandemic. She dusted off her idea of a production company and changed her business plan to be a better service in a digital world. Ella now runs Beyond Virtual Events, a company that helps you create custom events for people to attend remotely. Here are a few topics we’ll discuss on on this episode of Consulting with Authority:


  • Virtual Birthday Parties
  • The founding of Beyond Virtual Events
  • Taking action on your ideas
  • Client engagement and education process
  • Timing and precision of your messages

Resources:


Connecting with Holly Green:


Connecting with the Host:

]]> Ella Glasgow saw a huge hole in the market when her family moved to a new state and had no way of connecting with folks during the 2020 pandemic. She dusted off her idea of a production company and changed her business plan to be a better service in a digital world. Ella now runs Beyond Virtual Events, a company that helps you create custom events for people to attend remotely. Here are a few topics we’ll discuss on on this episode of Consulting with Authority:


  • Virtual Birthday Parties
  • The founding of Beyond Virtual Events
  • Taking action on your ideas
  • Client engagement and education process
  • Timing and precision of your messages

Resources:


Connecting with Holly Green:


Connecting with the Host:

]]> Mon, 24 May 2021 16:29:13 -0500 Scott Cantrell Scott Cantrell 2683 This week, I am joined by my dear friend and CEO of Beyond Virtual Events, Ella Glasgow. We talk about taking advantage of needs in the market, taking action on your ideas as well as the importance of engaging and educating your clients. This week, I am joined by my dear friend and CEO of Beyond Virtual Events, Ella Glasgow. We talk about taking advantage of needs in the market, taking action on your ideas as well as the importance of engaging and educating your clients. consulting No Turning Theory into Application with Human Factor’s CEO Holly Green 10 10 Turning Theory into Application with Human Factor’s CEO Holly Green full d21b167c-7497-4a59-a72c-e1154e8e0181 https://share.transistor.fm/s/f378324d Holly Green has worn many hats over the years, from HR to sales, for many large companies. Her real magic began to shine when she became a consultant and entrepreneur by putting theory into practical application that adds value to businesses. Holly, now the CEO of The Human Factor, has put into practice the science of business and how we can wire our brains to build a better line of work. Here are a few topics we’ll discuss on on this episode of Consulting with Authority:


  • Tips for cultivating your network 
  • Creating neural networks and forming good business habits
  • Being proactive in order to have reactive engagement 
  • The Management Development Institute
  • Defining and clarifying your “win”


Resources:


Connecting with Holly Green:


Connecting with the Host:

]]> Holly Green has worn many hats over the years, from HR to sales, for many large companies. Her real magic began to shine when she became a consultant and entrepreneur by putting theory into practical application that adds value to businesses. Holly, now the CEO of The Human Factor, has put into practice the science of business and how we can wire our brains to build a better line of work. Here are a few topics we’ll discuss on on this episode of Consulting with Authority:


  • Tips for cultivating your network 
  • Creating neural networks and forming good business habits
  • Being proactive in order to have reactive engagement 
  • The Management Development Institute
  • Defining and clarifying your “win”


Resources:


Connecting with Holly Green:


Connecting with the Host:

]]> Mon, 17 May 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2027 Today, I am joined by CEO, author, and behavioral scientist Holly Green. We talk about the importance of cultivating a network, using science to build practical habits and her business model The Management Development Institute. Today, I am joined by CEO, author, and behavioral scientist Holly Green. We talk about the importance of cultivating a network, using science to build practical habits and her business model The Management Development Institute. consulting No Attracting the Right Prospects & Turning Them into Clients with Scott Peterson Consulting’s Scott Peterson 9 9 Attracting the Right Prospects & Turning Them into Clients with Scott Peterson Consulting’s Scott Peterson full c813cee3-0bbe-44aa-9ba9-721df99e2581 https://share.transistor.fm/s/b5f0ca13 Scott Peterson is the founder and managing partner of Carver Peterson Consulting. Founded in 2014 they help growth minded entrepreneurs build high performing sales teams to win, retain and grow more of their right clients. Through their in-depth and collaborative engagements they build sales playbooks that are repeatable, scalable and sustainable. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Scott got to the point where he could start his own Consulting firm
  • The importance of knowing what your product market fit is
  • How Scott got initial momentum with Carver Peterson Consulting
  • How Scott put together his blue chip profile
  • What Scott’s COI process looks like
  • How to engage with initial prospects and convert them to clients
  • The importance of following a well-thought out process when screening new clients


Resources:


Connecting with Scott Peterson:


Connecting with the host:

]]> Scott Peterson is the founder and managing partner of Carver Peterson Consulting. Founded in 2014 they help growth minded entrepreneurs build high performing sales teams to win, retain and grow more of their right clients. Through their in-depth and collaborative engagements they build sales playbooks that are repeatable, scalable and sustainable. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Scott got to the point where he could start his own Consulting firm
  • The importance of knowing what your product market fit is
  • How Scott got initial momentum with Carver Peterson Consulting
  • How Scott put together his blue chip profile
  • What Scott’s COI process looks like
  • How to engage with initial prospects and convert them to clients
  • The importance of following a well-thought out process when screening new clients


Resources:


Connecting with Scott Peterson:


Connecting with the host:

]]> Mon, 10 May 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3097 Today, I’m joined by founder and managing partner of Carver Peterson Consulting, Scott Peterson. Scott talks to me about how he got initial momentum for his firm, what his COI process looks like, and how he engages with initial prospects and converts them into clients. Today, I’m joined by founder and managing partner of Carver Peterson Consulting, Scott Peterson. Scott talks to me about how he got initial momentum for his firm, what his COI process looks like, and how he engages with initial prospects and converts them consulting No The Key to Running an Effective Consulting Business with Chirch Consulting’s Mike Chirchirillo 8 8 The Key to Running an Effective Consulting Business with Chirch Consulting’s Mike Chirchirillo full 1b7e3c62-e9a2-4e6d-8f43-eb925763a287 https://share.transistor.fm/s/e5d26538 Mike Chirchirillo is an experienced organizational leader effective in business development and operation management. Mike founded his own consulting business with a focus on exemplary moral and ethical standards and has proved himself to be a successful consultant. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Mike applied abstract strategies and concepts into his consulting business
  • The extent of the knowledge you can get from online research
  • How Mike collects, aggregates, and analyses data in order to influence his decisions
  • The power that data has on a consultants ability to be seen as an authority
  • The key to effectively consult with mid size or large organizations
  • What the Chirch Consulting model looks like
  • The importance of having empathy


Resources:


Connecting with Mike Chirchirillo:


Connecting with the Host:

]]> Mike Chirchirillo is an experienced organizational leader effective in business development and operation management. Mike founded his own consulting business with a focus on exemplary moral and ethical standards and has proved himself to be a successful consultant. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Mike applied abstract strategies and concepts into his consulting business
  • The extent of the knowledge you can get from online research
  • How Mike collects, aggregates, and analyses data in order to influence his decisions
  • The power that data has on a consultants ability to be seen as an authority
  • The key to effectively consult with mid size or large organizations
  • What the Chirch Consulting model looks like
  • The importance of having empathy


Resources:


Connecting with Mike Chirchirillo:


Connecting with the Host:

]]> Mon, 03 May 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2729 Today, I’m joined by organizational leader and B2B Sales Coach Mike Chirchirillo. We talk about applying abstract concepts in the real world, how to properly use data, and the key to effectively consult with mid-size or large organizations. Today, I’m joined by organizational leader and B2B Sales Coach Mike Chirchirillo. We talk about applying abstract concepts in the real world, how to properly use data, and the key to effectively consult with mid-size or large organizations. consulting No How to Start a Business and Find Your Niche with NxtStep Consulting’s Sean Boyce 7 7 How to Start a Business and Find Your Niche with NxtStep Consulting’s Sean Boyce full b3c8b5fc-95d3-4eab-907e-54611d7a03c3 https://share.transistor.fm/s/6b0bb1e9 Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years, and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Sean’s history in startups, product management, and product strategy
  • The differences between starting a product driven business and a service driven business
  • The power of specializing into a specific niche
  • How to build yourself up as a authoritative consultant
  • How to find the right area of business that is properly suited for your skills
  • The importance of seeing ‘failures’ as positive learning experiences


Resources:


Connecting with Sean Boyce:


Connecting with the host:

]]> Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years, and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • Sean’s history in startups, product management, and product strategy
  • The differences between starting a product driven business and a service driven business
  • The power of specializing into a specific niche
  • How to build yourself up as a authoritative consultant
  • How to find the right area of business that is properly suited for your skills
  • The importance of seeing ‘failures’ as positive learning experiences


Resources:


Connecting with Sean Boyce:


Connecting with the host:

]]> Mon, 26 Apr 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2240 Today, I’m joined by entrepreneur and consultant Sean Boyce. We talk about his experience in starting businesses, the importance of niches, and why failures can be some of the best learning experiences. Today, I’m joined by entrepreneur and consultant Sean Boyce. We talk about his experience in starting businesses, the importance of niches, and why failures can be some of the best learning experiences. consulting No Growing a Consulting Practice with Corporate Psychologist Dr. Jim Kestenbaum 6 6 Growing a Consulting Practice with Corporate Psychologist Dr. Jim Kestenbaum full d246a505-3ceb-45c1-ba8e-84263543abb7 https://share.transistor.fm/s/79b6743d Dr. Jim Kestenbaum is a Corporate Psychologist and President of The Solutions Group. With nearly 30 years of experience in over 300 different companies, Jim uses a variety of proven approaches to help your people engage, innovate, and produce. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Dr. Kestenbaum became a Corporate Psychologist
  • The type of assessment and coaching Dr. Kestenbaum’s company ‘The Solutions Group’ focuses on
  • How to demonstrate the value of your service and the importance of being confident and pragmatic
  • Advice for independent consultants on where to lead their business during the pandemic
  • Strategies to grow your consulting practice and effectively network
  • Managing and leadership approaches that Dr. Kestenbaum uses
  • The importance of time management and ‘blocking time’


Resources:


Connecting with Dr. Jim Kestenbaum:


Connecting with the Host:

]]> Dr. Jim Kestenbaum is a Corporate Psychologist and President of The Solutions Group. With nearly 30 years of experience in over 300 different companies, Jim uses a variety of proven approaches to help your people engage, innovate, and produce. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Dr. Kestenbaum became a Corporate Psychologist
  • The type of assessment and coaching Dr. Kestenbaum’s company ‘The Solutions Group’ focuses on
  • How to demonstrate the value of your service and the importance of being confident and pragmatic
  • Advice for independent consultants on where to lead their business during the pandemic
  • Strategies to grow your consulting practice and effectively network
  • Managing and leadership approaches that Dr. Kestenbaum uses
  • The importance of time management and ‘blocking time’


Resources:


Connecting with Dr. Jim Kestenbaum:


Connecting with the Host:

]]> Mon, 19 Apr 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2926 Today, I’m joined by Corporate Psychologist and President of The Solutions Group, Dr. Jim Kestenbaum. We talk about how he grew his consulting business, effective forms of networking, and how to properly manage your time. Today, I’m joined by Corporate Psychologist and President of The Solutions Group, Dr. Jim Kestenbaum. We talk about how he grew his consulting business, effective forms of networking, and how to properly manage your time. consulting No How to Grow Your Business by Writing a Book with Indie Books International Henry DeVries 5 5 How to Grow Your Business by Writing a Book with Indie Books International Henry DeVries full 5047cba6-a94c-4d12-b6d0-e990e6b4201b https://share.transistor.fm/s/5ecbb251 Henry DeVries is a professional speaker and CEO of Indie Books International. He works with independent consultants who want to attract high-paying clients by marketing with a book or a speech. Over the last 10 years, Henry has helped create over 300 business books, 8 of which are published under his name. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Henry became CEO of Indie Books International and how they help independent consultants attract high-paying clients
  • The best tactics and strategies to use to get traction in growing your business
  • The extent of the value points you can gain by creating your own book
  • Why indie publishing is better than traditional publishing or self-publishing
  • The top three strategies for leveraging your book
  • How Henry helps people prepare, publish, and promote their books


Resources:


Connecting with Henry DeVries:


Connecting with the Host:

]]> Henry DeVries is a professional speaker and CEO of Indie Books International. He works with independent consultants who want to attract high-paying clients by marketing with a book or a speech. Over the last 10 years, Henry has helped create over 300 business books, 8 of which are published under his name. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • How Henry became CEO of Indie Books International and how they help independent consultants attract high-paying clients
  • The best tactics and strategies to use to get traction in growing your business
  • The extent of the value points you can gain by creating your own book
  • Why indie publishing is better than traditional publishing or self-publishing
  • The top three strategies for leveraging your book
  • How Henry helps people prepare, publish, and promote their books


Resources:


Connecting with Henry DeVries:


Connecting with the Host:

]]> Mon, 12 Apr 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 1913 Today, we are joined by the CEO of Indie Books International, Henry DeVries. Henry’s here to discuss how to grow your business with a book. Today, we are joined by the CEO of Indie Books International, Henry DeVries. Henry’s here to discuss how to grow your business with a book. consulting No Becoming A More Profitable Consultant & More Effective CEO with Author, Speaker, and CEO, Trey Taylor 4 4 Becoming A More Profitable Consultant & More Effective CEO with Author, Speaker, and CEO, Trey Taylor full 9b13c2ba-56df-4dae-8696-a69d1debec92 https://share.transistor.fm/s/c1a633f3 Trey Taylor is an Author, Speaker, and CEO who’s spent his entire career in the finance, insurance, and technology industries building value for employers and clients. Currently, he directs investments for Threadneedle and specializes in business development, deal structuring, venture capital investment, corporate investment, M&A deals, sourcing, and negotiation. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • What the CEO Academy is and how it helped me
  • How COVID has changed what consulters should focus on
  • The importance of long-term thinking and building a future audience
  • Why Trey let go of his top clients who were under contract
  • The issues with consulters devaluing their services 
  • What the true role of a CEO is and why CEO’s need to focus on people, culture, and numbers
  • The different understandings of how the human brain works and how people’s optimal working hours differ
  • How to build a profitable and long-standing practice
  • The importance of being transparent with both your customers and employees
  • How to use charitable donations to your advantage 


Resources:


Connecting with Trey Taylor:


Connecting with the Host:

]]> Trey Taylor is an Author, Speaker, and CEO who’s spent his entire career in the finance, insurance, and technology industries building value for employers and clients. Currently, he directs investments for Threadneedle and specializes in business development, deal structuring, venture capital investment, corporate investment, M&A deals, sourcing, and negotiation. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • What the CEO Academy is and how it helped me
  • How COVID has changed what consulters should focus on
  • The importance of long-term thinking and building a future audience
  • Why Trey let go of his top clients who were under contract
  • The issues with consulters devaluing their services 
  • What the true role of a CEO is and why CEO’s need to focus on people, culture, and numbers
  • The different understandings of how the human brain works and how people’s optimal working hours differ
  • How to build a profitable and long-standing practice
  • The importance of being transparent with both your customers and employees
  • How to use charitable donations to your advantage 


Resources:


Connecting with Trey Taylor:


Connecting with the Host:

]]> Mon, 05 Apr 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 3895 Today, I’m joined by Author, Speaker, and CEO, Trey Taylor. Trey’s here to talk about how the pandemic has affected the consulting world and how we can all be more effective consultors in a post-covid world. We talk about the importance of thinking about the future, knowing your worth, and allocating your time effectively. Grant Cardone has called Trey “the smartest guy in the room”! Today, I’m joined by Author, Speaker, and CEO, Trey Taylor. Trey’s here to talk about how the pandemic has affected the consulting world and how we can all be more effective consultors in a post-covid world. We talk about the importance of thinking about consulting No Attract More Clients & Grow Your Network with Hall of Fame Speaker Bill Cates 3 3 Attract More Clients & Grow Your Network with Hall of Fame Speaker Bill Cates full 022761f2-d9b2-4b09-bc13-3b162e332a13 https://share.transistor.fm/s/26c12e61 Bill Cates is a Relationship Marketing Expert, best-selling author of 6 books, and highly sought-after speaker and consultant. With over 25 years of experience as a Relationship Marketing Expert, he’s learned a thing or two about how to best build business relationships. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The importance of being bold about the value you hold.
  • What effective sales marketing leadership looks like.
  • How to attract more high-quality clients and create opportunities.
  • The best type of language to use when asking for help.
  • How to use engagement, leverage, and connection to increase your network.
  • The value of being aware of your thought patterns and picking your battles.


Resources:


Connecting with Bill Cates:


Connecting with the Host:

]]> Bill Cates is a Relationship Marketing Expert, best-selling author of 6 books, and highly sought-after speaker and consultant. With over 25 years of experience as a Relationship Marketing Expert, he’s learned a thing or two about how to best build business relationships. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:


  • The importance of being bold about the value you hold.
  • What effective sales marketing leadership looks like.
  • How to attract more high-quality clients and create opportunities.
  • The best type of language to use when asking for help.
  • How to use engagement, leverage, and connection to increase your network.
  • The value of being aware of your thought patterns and picking your battles.


Resources:


Connecting with Bill Cates:


Connecting with the Host:

]]> Mon, 05 Apr 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 1682 Today, we’re joined by Relationship Marketing Expert and Hall of Fame Speaker, Bill Cates. Bill shares with us everything he’s learned in his 25 years of experience about how to be an effective sales marketing leader, and attract more high-quality clients. He explains different techniques you can use to expand your network, the best kind of language to use when asking for referrals, and why it’s important to always be self-aware. Today, we’re joined by Relationship Marketing Expert and Hall of Fame Speaker, Bill Cates. Bill shares with us everything he’s learned in his 25 years of experience about how to be an effective sales marketing leader, and attract more high-quality clients consulting No Keeping Your Business Profitable During Covid 2 2 Keeping Your Business Profitable During Covid full 83699bc4-9e63-4e64-bc23-22dc6f3ad600 https://share.transistor.fm/s/c3ef0bf3 Mark LeBlanc, CSP has been on his own virtually his entire, adult life. He once had a job for six months and was inspired by the two words, “You’re fired!” At the ripe, young age of 21, he vowed he would do whatever it would take to make it on his own. And he has.


Mark runs a speaking and coaching business based in Minneapolis. His keynote speech titled Never Be the Same is a catalyst for how consistency plays a vital role in achieving in times of challenge and change. While he shares unique insights and ideas on commitment, his reveal on resolve will change the way your people take action for the rest of their lives. 


Mark has published or co-authored four books, including his first book, Growing Your Business which became an underground bestseller. His other books include: Never Be the Same, Build Your Consulting Practice and Defining YOU.

Here are a few of the topics we’ll discuss on this episode of Consulting with Authority


  • Who Mark LeBlanc is and how he’s helped me better serve my customers.
  • The best ways for business leaders to process the pandemic.
  • The importance of having compassion in the business world.
  • The global impact of the pandemic and the hidden opportunities it’s created.
  • How best to outreach new potential clients.
  • Tactics and strategies you can use to open new doors.
  • The importance of having mentors.


Resources:


Connecting with Mark LeBlanc:


Connecting with the Host:

]]> Mark LeBlanc, CSP has been on his own virtually his entire, adult life. He once had a job for six months and was inspired by the two words, “You’re fired!” At the ripe, young age of 21, he vowed he would do whatever it would take to make it on his own. And he has.


Mark runs a speaking and coaching business based in Minneapolis. His keynote speech titled Never Be the Same is a catalyst for how consistency plays a vital role in achieving in times of challenge and change. While he shares unique insights and ideas on commitment, his reveal on resolve will change the way your people take action for the rest of their lives. 


Mark has published or co-authored four books, including his first book, Growing Your Business which became an underground bestseller. His other books include: Never Be the Same, Build Your Consulting Practice and Defining YOU.

Here are a few of the topics we’ll discuss on this episode of Consulting with Authority


  • Who Mark LeBlanc is and how he’s helped me better serve my customers.
  • The best ways for business leaders to process the pandemic.
  • The importance of having compassion in the business world.
  • The global impact of the pandemic and the hidden opportunities it’s created.
  • How best to outreach new potential clients.
  • Tactics and strategies you can use to open new doors.
  • The importance of having mentors.


Resources:


Connecting with Mark LeBlanc:


Connecting with the Host:

]]> Mon, 05 Apr 2021 17:00:00 -0500 Scott Cantrell Scott Cantrell 2973 Today, I’m joined by business coach, award-winning author, and speaker, Mark LeBlanc. We talk about the best ways business leaders can use the opportunities the pandemic has created to keep their businesses profitable and increase their sales. Today, I’m joined by business coach, award-winning author, and speaker, Mark LeBlanc. We talk about the best ways business leaders can use the opportunities the pandemic has created to keep their businesses profitable and increase their sales. consulting No Consulting with Authority 1 1 Consulting with Authority full ed888937-d337-4f06-ac6d-71dcccecffa9 https://share.transistor.fm/s/0d1548cf We’ll interview business owners and independent consultants to help them work through challenges and learn from their mistakes and success. We’ll also be featuring successful consultants that have established themselves as a leading authority in their space. Through our conversations, we’ll uncover specific, actionable strategies and methods so you can accelerate your growth.


This show is for business owners, consultants, and other independent professionals.  Anyone involved with selling business to business services as a professional.  So if you’re looking to learn more about what you can do to establish yourself as an authority in your space and attract high-value clients, this podcast is for you.


If you have any questions for me or would like to inquire about being a guest on the show, please email me at scottcantrellssm@gmail.com.


]]> We’ll interview business owners and independent consultants to help them work through challenges and learn from their mistakes and success. We’ll also be featuring successful consultants that have established themselves as a leading authority in their space. Through our conversations, we’ll uncover specific, actionable strategies and methods so you can accelerate your growth.


This show is for business owners, consultants, and other independent professionals.  Anyone involved with selling business to business services as a professional.  So if you’re looking to learn more about what you can do to establish yourself as an authority in your space and attract high-value clients, this podcast is for you.


If you have any questions for me or would like to inquire about being a guest on the show, please email me at scottcantrellssm@gmail.com.


]]> Fri, 02 Apr 2021 18:28:46 -0500 Scott Cantrell Scott Cantrell 118 Thanks for checking out our podcast, Consulting with Authority. My name is Scott Cantrell and I’ll be your host for the show. On our podcast we’re going to talk about everything you need to establish yourself as an authority in your industry to attract worthwhile prospects and turn them into long-term clients. Thanks for checking out our podcast, Consulting with Authority. My name is Scott Cantrell and I’ll be your host for the show. On our podcast we’re going to talk about everything you need to establish yourself as an authority in your industry to attract consulting No