Construction Hot Takes

How To Achieve Your Construction Companies, Growth Targets In Months, Not Years (Strategic Planning)

Ascent Consulting — Thu, 14 May 2026 11:00:00 -0400

In this episode of Construction Hot Takes, our hosts, Adam Cooper and Jeff Robertson, break down why strategic business planning is often the first thing construction leaders ignore—and why it’s the most critical for long-term survival. From the "engineering mindset" trap to identifying actionable milestones, learn how to move past reactive decision-making and build a roadmap that survives economic shifts. Hope you enjoy this episode!

Chapters:
00:00 The "Day-to-Day" Trap: Why Leaders Avoid Strategic Planning
04:09 The Role of Third-Party Facilitators in Construction
06:33 The "Book Report" Method: Prepping the Team for Strategy
17:15 Actionable vs. In-Depth: Gradient Levels of Planning
18:50 Accountability: Ensuring the Plan Doesn't Gather Dust

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3 Reasons Your CFO Hates You (And It’s Costing You Money)

Ascent Consulting — Fri, 01 May 2026 10:00:00 -0400

If your CFO feels like the enemy… it’s probably not them.

Most business owners unknowingly create friction with finance—and it shows up in missed profits, bad decisions, and constant tension.

In this episode, we break down the 3 biggest mistakes leaders make that drive their CFO crazy—and how fixing them can unlock serious growth.

Chapters:
0:00 – Introduction: The CFO-Ops Dynamic
1:39 – Forecasts as a "Contract with the Future"
6:58 – Understanding "Potential Costs" vs. Real Risks
14:21 – The Friction of "Taking Profit" Early
25:31 – Bridging the Communication Gap
31:13 – The Most Expensive Sentence a PM Can Say
35:14 – Final Thoughts: Same Team, Different Languages

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Construction Industry HOT TAKES REACTIONS: Part 2

Ascent Consulting — Thu, 23 Apr 2026 06:30:00 -0400

Everyone loved Part 1, so we are doing Part 2!

In this episode, Adam, Jeff, and Greg react to five HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection!

Chapters:

0:00 – Introduction: The Reaction Segment Returns
0:48 – Topic 1: The Lowest Bidder Mindset
5:22 – Topic 2: Ego vs. Technology Problems
7:57 – Topic 3: Superintendents and Company Culture
11:21 – Topic 4: Project Manager Retention and Ownership
16:56 – Topic 5: The Danger of the Growth Phase
21:14 – Wrap-Up: The Importance of Shared Language

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3 Systems to Scale Your Construction Company (in 2026)

Ascent Consulting — Thu, 16 Apr 2026 06:00:00 -0400

In this episode, Adam Cooper and Jeff Robertson bring their decades of experience to lay out 3 of the top processes necessary for a construction firm to grow. We hope you enjoy this one!

Chapters:

0:00 – Scaling Preconstruction & Estimating
7:30 – Systems for Operational Performance
15:18 – The Strategic Role of the Back Office
20:33 – Comparing GC vs. Trade Contractor Scaling
31:43 – Specialization & Future Growth

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Construction Industry HOT TAKES REACTIONS: Part 1

Ascent Consulting — Thu, 09 Apr 2026 18:51:41 -0400

In this episode, Adam, Jeff, and Greg react to four HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection!

Chapters:

0:05 – Segment Intro: The Rules of Engagement
1:06 – Statement 1: Labor vs. Leadership
9:47 – Statement 2: Subcontractors vs. GCs in Creating Chaos
15:09 – Statement 3: Did BIM Really Fail?
17:31 – Statement 4: Safety as a Culture or a Shield
21:14 – Outro and Where to Find More

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3 Ways AI Can TRANSFORM Your Construction Business Today

Ascent Consulting — Thu, 26 Mar 2026 06:00:00 -0400

In this episode, Jeff Robertson breaks down the three ways construction companies can leverage AI to boost productivity, eliminate data silos, and make smarter decisions on the job site.

Chapters:
0:00 – Introduction: The AI Tipping Point in Construction
0:48 – Level 1: AI-Enhanced Software
2:53 – Level 2: Integration and Orchestration Layers
5:01 – Level 3: AI-Native Applications
6:45 – Conclusion: The Foundational Role of Data and Processes

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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AI in Construction: Practical Use Cases for Every Contractor

Ascent Consulting — Thu, 19 Mar 2026 06:00:00 -0400

In this episode, Jeff Robertson dives into AI in construction, breaking down adoption tiers, practical use cases, and how contractors of all sizes can leverage AI to protect margins, streamline processes, and grow their business.

Chapters:
0:00 – Introduction: The Solo Podcast
4:27 – Understanding the AI Marketplace
6:52 – The Three Tiers of AI Application
12:12 – Market Adoption: Large, Mid, and Small Contractors
22:11 – Practical Use Cases & Conclusion

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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State of A.I. in Construction (2026 Q1 Update)

Ascent Consulting — Thu, 12 Mar 2026 06:00:00 -0400

A.I. is affecting every single facet of the construction industry. We are committing to doing a quarterly update, and this is the Q1 2026 State of A.I. update from the Construction Hot Takes podcast. Here, we talk through 5 key updates in the world of construction A.I.

Chapters:
00:00 – Intro to AI Trends
04:02 – Embedded AI "Co-pilots"
07:11 – Document & Contract Intelligence
12:22 – AI-Assisted Estimating
15:51 – AI for Production Scheduling
17:06 – Financial & Invoice Automation

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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How A.I. COMPLETELY Changes the Monthly Close Process for Construction Accounting

Ascent Consulting — Thu, 05 Mar 2026 06:00:00 -0500

In this episode, Gregory Gorman draws on his industry leading expertise in construction accounting especially as it has been dramatically affected by A.I., specifically how A.I. is enabling the continuous close.

Chapters:

0:00 – Intro to Market Trends
1:52 – Understanding Risk Management
3:29 – Scaling Your Operations
6:09 – Tech Integration in Construction
10:55 – Future Outlook & Closing

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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How Your Construction Firm Gets Found Online in 2026: AEO, GEO, SEO

Ascent Consulting — Thu, 26 Feb 2026 06:00:00 -0500

In this episode, Katherine Cooper talks about the new wave of search in 2026 that is powered by A.I. While many have already familiarized themselves with Search Engine Optimization, Answer Engine Optimization and Generative Engine Optimization remain untapped by most even prominent firms. Be sure to check this episode out and walk away with some of the key next steps that your construction firm can implement into your marketing strategies in 2026.

Chapters:

00:00 – Search vs. Generative Optimization
03:52 – Role of Reddit & LinkedIn
10:40 – Building Digital Credibility
14:56 – The Future of Google Ads
16:29 – Human-Centric Content Strategy

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Intro to Private Equity for Construction ($10m-100m)

Ascent Consulting — Thu, 19 Feb 2026 10:00:00 -0500

In this episode, Gregory Gorman and Adam Cooper do a quick episode on the basics of private equity for construction businesses. Having plenty of experience working with construction firms with interest in working with private equity, this can provide you with some context. If you have any specific questions Adam or Gregory will be able to speak in depth with you about your concerns so please reach out.

Chapters
0:00 Intro to Private Equity
1:04 PE Management Roles
3:20 Portfolio Diversification
5:04 Mid-Market Construction
7:42 Recurring Revenue Value

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Bridging the Gap Between Estimating and Operations (ft. Joshua Gregory)

Ascent Consulting — Thu, 12 Feb 2026 10:00:00 -0500

In this episode we are joined by Joshua Gregory, VP at Alston Construction, and friend of Adam Cooper since high school. They draw from their respective experiences in the world of construction to talk about the divide between pre-construction estimation and post-launch operations, and the reasons one may want to appreciate both sides no matter which side one works on. Hope you enjoy this episode.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Do NOT Start Your Construction Firm's ERP Change Process (Without Considering These 3 Things)

Ascent Consulting — Thu, 05 Feb 2026 10:00:00 -0500

In this episode, Jeff Robertson, Gregory Gorman, and Adam Cooper talk about the reality of ERP implementation. Especially if you are considering this for your construction organization, this episode will be highly valuable for you as the conversation goes through the many facets of consideration that must occur in order for a successful, smooth changeover to occur.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Sales vs. Marketing vs. Business Development in Residential Construction

Ascent Consulting — Thu, 29 Jan 2026 10:00:00 -0500

In this episode, Katherine Cooper and Adam Cooper talk about the functions of sales, marketing, and business development within the context of residential construction firms.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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How A.I. Is Being Used in Construction Accounting

Ascent Consulting — Thu, 22 Jan 2026 10:00:00 -0500

In this episode, our resident finance expert Gregory Gorman and operations expert Jeff Robertson talk about how artificial intelligence is transforming the world of construction accounting. We get really specific in this episode, so we hope you find value in this conversation.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Sales vs. Marketing vs. Business Development in Commercial Construction

Ascent Consulting — Thu, 15 Jan 2026 10:00:00 -0500

In this episode, Katherine Cooper and Adam Cooper discuss the differences between sales, marketing, and business development within the context of a commercial construction firm.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Bridging the Gap Between Finance and Operations in Your Construction Business

Ascent Consulting — Thu, 08 Jan 2026 10:00:00 -0500

Jeff Robertson and Greg Gorman settle the long-standing feud between Operations and Finance. They explore the root causes of friction between the two departments and show how building trust and implementing the right processes can bring both sides together. There is a great deal of time, money, and workplace productivity to be gained when Operations and Finance see eye-to-eye.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Top 3 Things to Know About Picking Your Construction Firm’s ERP (Part 1)

Ascent Consulting — Thu, 18 Dec 2025 06:00:00 -0500

Jeff Robertson, Greg Gorman, and Adam Cooper discuss the selection process for a new ERP. It’s important to have a clear understanding of your business needs and what you expect from the new system. Implementing an ERP is a lengthy process, which makes choosing the right one the most critical step. You’ll also need to define the timeline and resources required to fully learn, implement, and go live on your new ERP. The guys go into great detail on everything you need to know.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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The Best Construction Projects vs. The Worst Construction Projects

Ascent Consulting — Thu, 27 Nov 2025 10:00:00 -0500

Adam Cooper and Jeff Robertson are two of the co-hosts of the Construction Hot Takes Podcast, but besides being prolific podcasters, they have a combined 6+ decades of experience in the construction industry. In this episode, they reminisce on some of the best and worst construction projects they've been on in hopes to share with listeners in pains or inspire them regarding the growth that can be experienced.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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The Culture Problem of The Construction Industry

Ascent Consulting — Thu, 13 Nov 2025 10:00:00 -0500

The construction industry in 2025 finds itself at a juncture of culture clashing and generational divide. The old guard is the Gen X workforce who have come up through the ranks and are now in leadership positions, but navigate the world much differently than the Gen Z workforce entering and navigating the construction industry. These leads to big hairy questions and uncomfortable feelings from both sides.

Is Gen Z lazy?
Is Gen X failing to stay relevant?
Can we work together?
How can we work together effectively?

In this episode, we explore this dynamic which we've witnessed firsthand and with our clients on a day to day basis.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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3 Marketing Mistakes Construction Companies Are Making in 2025

Ascent Consulting — Thu, 06 Nov 2025 13:00:00 -0500

After working with construction firm after construction firm on marketing... we see the same marketing mistakes over and over again. So in this episode of the podcast, Katherine Cooper gets unfiltered on the big mistakes even large construction companies are making very frequently.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Are Construction Companies Viewing A.I. All Wrong?

Ascent Consulting — Mon, 03 Nov 2025 10:00:00 -0500

The big promise of A.I. was automation, hyper-efficiency, and a solution to all of our problems. Especially in the construction industry, there were so many frontiers in which A.I. innovation was supposed to transform, automate, and improve the workflow. However many of us find ourselves in the predicament of spending seemingly more time managing the technology than reaping the benefits of the technology on a day to day basis. Is A.I. one big giant overpromise? Or are we just approaching the technology wrong. In this episode, Greg Gorman and Adam Cooper dive into the ways they've seen people in the construction industry interact with the incoming technology of artificial intelligence, along with some best practices for firms looking to get ahead of the curve.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Building Gaskin Electric: How Chris and Lean Lead With Faith, Grit, and Growth

Ascent Consulting — Thu, 09 Oct 2025 17:30:00 -0400

Electrical work is often the last thing noticed on a job site, but it is the first thing missed when it is not done right. Behind the wires, conduits, and deadlines is a story of resilience, faith, and a husband-and-wife team who built their company by refusing to settle.

In this episode of Construction Hot Takes, we sit down with Chris and Lean Gaskin, the leaders of Gaskin Electric. Their journey began with a layoff two weeks before Christmas, while navigating a pregnancy and their young son’s cancer diagnosis. What could have ended their story became the start of a business built on courage, hard lessons, and relentless determination.

Since then, Chris and Lean have grown Gaskin Electric to more than 20 employees, tackling complex projects across Georgia and beyond. From moving states to shutting down and restarting their company, to balancing leadership as spouses and parents, their story is about building not just a business but also a stronger marriage and family along the way.

In this episode, you will hear:

● Chris’s journey from the trades to starting Gaskin Electric after a layoff
● How their son’s health battle shaped their outlook and priorities
● Why moving to Georgia became a turning point for growth
● The lessons learned about management, estimating, and running projects
● How they balance being both spouses and business partners
● The three biggest takeaways from building their company: become a good businessman, find the right accountant and insurance partner, and never settle

If you are looking for a raw and real story about building a construction business with grit, faith, and family at the center, this episode is for you.

#Construction #ElectricalContractor #Leadership #Entrepreneurship #FamilyBusiness

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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From Side Hustle to $20M Empire: How Charlie Dallavalle Jr. Built Painting Plus, Siding Plus & Gutters Plus

Ascent Consulting — Thu, 25 Sep 2025 08:30:00 -0400

What if you could guarantee quality across every layer of a home’s exterior — paint, siding, gutters, roofs, decks, porches — without the chaos of endless subs and callbacks?

In this episode of Construction Hot Takes, we sit down with Charlie Dallavalle Jr., founder of Painting Plus, Siding Plus, and Gutters Plus. Charlie started as a college side hustle, painting homes in his neighborhood, and grew it into one of the Southeast’s most trusted exterior renovation companies. Over 27 years, he’s completed more than 5,000 projects, built one of the largest HardiePlank installation teams in the country, and won the prestigious James Hardie President’s Club Award year after year.

Charlie’s story isn’t just about building homes — it’s about building systems, trust, and a reputation that’s stood strong through decades of industry change.

You’ll hear:

● The origin story of Painting Plus and how Charlie went from ladders to leadership
● How his companies deliver consistency and craftsmanship across multiple trades
● The business lessons learned from scaling a “mom-and-pop” into a multi-million dollar brand
● Why repeat customers and referrals are his strongest marketing channel
● How he’s preparing the next generation to carry the torch

If you’re in construction, trades, or entrepreneurship, this episode is a blueprint for scaling with quality, resilience, and community impact.

#Construction #Contractors #ExteriorRenovation #Entrepreneurship #Leadership #Painting #Siding #Gutters

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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The Real Reason Projects Blow Their Budgets (and It’s Not the Client’s Fault)

Ascent Consulting — Thu, 18 Sep 2025 08:30:00 -0400

Budgets don’t just vanish — they’re lost step by step, phase by phase. And here’s the uncomfortable truth: most of the time, it’s not the client’s fault.

In this episode of Construction Hot Takes, Adam and Jeff break down the real internal reasons projects spiral over budget — from business development overpromises to estimating misses, sloppy buyouts, and execution mistakes in the field. You’ll hear candid stories (including a $25M loss on a design-build project) and lessons learned the hard way about where budgets actually get blown.

What we cover:

● How business development overpromises set projects up to fail
● The estimator-to-project manager handoff that kills jobs
● Real-world case studies of design/estimating disasters
● Why labor tracking and production oversight can save (or sink) profit
● The critical difference between catching mistakes early vs. finding out too late

This isn’t about blaming the owner — it’s about owning the process. If you’re a GC, trade contractor, or construction leader, this episode is your roadmap to spotting the hidden risks and keeping projects on budget.

#Construction #GeneralContractor #Budgeting #Forecasting #ProjectManagement #ConstructionBusiness

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Leading Through Disaster: How Beth Toenies Scales 1-800-BOARDUP with Urgency & Empathy

Ascent Consulting — Thu, 11 Sep 2025 08:00:00 -0400

Imagine standing outside your home just hours after a fire. The structure is damaged, smoke still lingers, and you don’t know what to do next. Who shows up to help you in that moment?

That’s where 1-800-BOARDUP comes in. And Leading the charge is Beth Toenies, Chief Operating Officer of the company that’s turned chaos into clarity for homeowners across North America.

With 134 franchise locations serving more than 182 million people, Beth has built a reputation as both a decorated executive and a culture-driven leader. From securing burned-out homes to scaling operations across the U.S. and Canada, she has transformed the restoration industry with urgency, systems, and empathy.

In this episode, Beth shares:

● How she stumbled into restoration and why the mission keeps her here
● What it takes to scale a franchise network in a crisis-driven industry
● Why leadership culture matters as much as operations (and how managers impact mental health as much as a spouse)
● How AI is already reshaping the restoration industry — and why companies should embrace, not fear, it
● Her vision for expanding 1-800-BOARDUP and its sister brands under the Belfor Franchise Group

If you want to learn how to lead teams, scale franchises, and deliver hope at the worst moments of people’s lives — this episode will change how you view restoration, leadership, and resilience.

#Leadership #Franchising #Restoration #EmergencyResponse #Construction #Culture

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Why General Contractors REALLY Lose Money (and How to Stop It)

Ascent Consulting — Thu, 14 Aug 2025 14:00:00 -0400

Margins don’t just disappear — they get chipped away by bad estimates, buyout mistakes, schedule delays, and one of the biggest myths in construction: thinking “remaining budget” is the same as a forecast.

In this episode of Construction Hot Takes, we dig into the real reasons general contractors go from a healthy profit to barely breaking even. You’ll hear straight talk on:

Why good forecasting is more than subtracting costs from the budget
How poor handoffs between estimating and project management kill jobs
The hidden traps in buyout and scope
How to spot schedule delays before they eat your margin
The difference between managing a project and just watching it happen

If you’re a GC, sub, or anyone in construction, this is a no-BS guide to keeping your budget on track — and your profits where they belong.

#Construction #GeneralContractor #Budgeting #Forecasting #ProjectManagement #ConstructionBusiness

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Hard Hats, Soft Culture : The Lie Behind Construction Safety

Ascent Consulting — Thu, 24 Jul 2025 05:00:00 -0400

Most construction companies talk a big game about safety. PPE, compliance forms, toolbox talks—but why do crews still cut corners?

In this episode, Adam and Jeff tackle the uncomfortable truth: safety programs don’t create safety culture—leadership does. They share raw stories from the field, call out lazy thinking, and unpack why most “compliance-first” approaches are doomed to fail.

If you’re a GC, superintendent, or project manager trying to keep your people safe without being a babysitter—this one’s for you.

What You’ll Learn:

Why most workers don’t care about your EMR
The difference between compliance and care
How top-down safety cultures actually get built
What to say when your crew shrugs off protocols
The ONE question every leader should be asking their teams

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Cutting Out the GC: Bold Move or Big Mistake?

Ascent Consulting — Thu, 10 Jul 2025 06:00:00 -0400

Do General Contractors still deserve their fee—or are they just expensive middlemen?

In this provocative episode, Adam and Jeff tackle a controversial listener question: "Do we even need General Contractors anymore?" With the rise of tech-driven management and self-performing owners, the traditional role of GCs is under scrutiny.

Join the debate as they explore:

Why GCs transitioned from hands-on builders to "paper-pushing" construction managers.
Hidden risks subcontractors and GCs face if owners start bypassing traditional models.
Real-world scenarios where skipping the GC might actually make sense—and when it could lead to disaster.
Why subcontractors might prefer direct-to-owner work (and why they often rely heavily on GCs).
The new trend of GCs returning to a self-perform model to regain control of risk and quality.

Are General Contractors outdated—or more essential than ever? Listen and decide.

Key Insights:

When direct-to-owner subcontractor relationships work well.
Why GCs are crucial in managing complex project risks.
The real implications for subs if GCs disappear.

Whose Budget is Harder: Subs vs. GCs (and Why Subs Might Finally Win)

Ascent Consulting — Tue, 24 Jun 2025 14:12:21 -0400

Managing your construction budget is tough—but who's got it tougher? Subs or GCs?

Adam (former trade contractor) and Jeff (former GC) face off in this episode to settle a classic industry debate: whose project budget is actually harder to manage?

You'll hear:

Why subcontractor budgets might actually be more complex.
Hidden pitfalls subs face daily that GCs rarely experience.
Real-world stories of budget management gone sideways (and lessons learned the hard way).

Think you know which side has it worse? You might be surprised.

Ready to end the argument? Hit play and decide for yourself.

When Culture Breaks: The Million Dollar Wake-Up Call

Ascent Consulting — Wed, 11 Jun 2025 14:21:26 -0400

“That Could Never Happen Here…Right?” – A Cautionary Tale of Financial Fraud

What if one trusted employee could quietly put your entire company at risk?

This week on Construction Hot Takes, Adam Cooper and Jeff Robertson dig into a real-life story that could happen in any construction business.

With Greg out on the road, Adam shares a case of financial fraud at a billion-dollar firm, where a regional manager manipulated millions in the books – and nearly brought the whole operation down. Names have been changed, but the lessons are very real.

This episode takes a deeper look into accountability, leadership blind spots, and the silent dangers of a culture where no one feels safe to speak up. Adam and Jeff unpack how poor systems, ignored red flags, and a lack of transparency can cost you everything.

Tune in as we explore:

(00:00) Reporting structure and accountability issues

(03:45) Was it intentional or just opportunistic?

(06:53) A consultant questions the reporting practices

(10:33) Why hands-on management still matters

(15:01) Cultural training and what accountability really means

(18:41) The cost of poor communication

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Why Every Construction Company Needs AI Right Now (Real Examples Inside)

Ascent Consulting — Fri, 23 May 2025 12:52:52 -0400

Fresh from a business leaders conference in Las Vegas, Adam brings back eye-opening insights on how rapidly AI is advancing… and why every construction company, big or small, can’t afford to sit on the sidelines.

Jeff and Adam unpack real-world ways AI can make a difference for contractors. From predictive scheduling and automated delay claims to AI-powered contract reviews, smarter procurement, and even proposal writing, they share clear strategies that any construction business can start using right now.

They also explore next-gen tools like helmet cameras that detect safety risks in real time, and how generative AI is quickly becoming one of the most powerful teammates on the job site.

Tune in as we explore:

(00:00) AI in project delay analysis

(03:56) The power of contract analysis automation

(08:35) Embracing new tools in construction

(10:01) How AI is transforming financial dashboards

(12:51) The importance of field feedback requests

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So You Bought Procore, Now What?

Ascent Consulting — Wed, 23 Apr 2025 11:41:02 -0400

Episode Summary
In this mini-episode of Construction Hot Takes, our experts tackle a common challenge in the construction industry: what to do after purchasing Procore construction management software. They share practical insights on implementation, training, and maximizing the value of your Procore investment.

Key Points Discussed
- Beyond the "Orange Easy Button"- Why Procore isn't a magic solution and requires proper implementation
- Implementation Strategy - Setting up roles, permissions, and selecting initial projects
- Core Functionality Focus- Starting with drawings, specifications, daily reports, and photos
- Common Implementation Mistakes - Why many companies struggle with adoption
- Training Requirements - The importance of proper onboarding and continuous education
- ERP Integration - Considerations when connecting Procore with financial systems
- Aligning Expectations - Ensuring everyone understands why the software was purchased

Expert Tips for Procore Success
- Identify champions and administrators within your organization
- Begin with a few test projects before full-scale implementation
- Focus on the basics: drawings, specifications, daily reports, photos, and RFIs
- Invest in proper training for all team members
- Consider how Procore will integrate with existing systems
- Clarify your objectives and communicate the "why" to your team

Who Should Watch
- Construction company owners who recently purchased Procore
- Project managers struggling with Procore implementation
- Construction professionals evaluating Procore for their business
- Technology decision-makers in construction firms
- Anyone responsible for construction software adoption

About Construction Hot Takes
Construction Hot Takes delivers straight-talking, practical advice for construction professionals. Our hosts have helped hundreds of clients build better construction companies and understand what it takes to run successful, profitable businesses in the construction industry.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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Tags: Procore implementation, construction software, Procore training, construction management software, Procore ERP integration, construction technology, Procore best practices, construction project management, Procore setup guide, Procore consultant

Ops vs. Finance ... who REALLY handles Construction Risk Management?

Ascent Consulting — Thu, 20 Mar 2025 06:00:00 -0400

There’s a huge disconnect between construction operations and finance teams—and when it comes to construction risk management, that divide can cost projects big. Who should really be responsible for reducing risk on construction projects? Is it construction accounting and finance, or does project management and field operations need to step up?

In this episode of Construction Hot Takes, Adam, Greg, and Jeff break down how construction business leaders can bridge the gap between construction finance and operations to improve risk mitigation. From contract terms to budgeting, scheduling, and field execution, both teams play a role—but too often, they’re working against each other instead of together.

If you want to reduce risk on construction projects, avoid costly mistakes, and create a more aligned team, this is the episode for you. Watch now to learn how to manage construction risk before it’s too late!

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/

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#ConstructionRisk #ConstructionManagement #ProjectManagement #ConstructionFinance #ConstructionAccounting #ConstructionOperations #ConstructionBusiness #RiskMitigation #ConstructionLeadership #GeneralContractor #ConstructionIndustry #ConstructionProject #ReduceConstructionRisk #ContractorSuccess #BuildingBetterProjects

The 5 Simple Mistakes that RUIN Construction Projects

Ascent Consulting — Thu, 06 Mar 2025 06:00:00 -0500

In this episode of Construction Hot Takes, Adam, Greg, and Jeff reveal the 5 simple mistakes that can completely ruin and de-rail a construction project by causing delays and budget overruns and tanking profitability.

According to Ascent CEO Adam Cooper, one of the biggest mistakes too many construction companies are making today is simple not fully reading or understanding construction contracts. Too many general contractors and subcontractors skim through contracts without catching key clauses that impact payment terms, liability, and scope — leading to major problems down the line.

The guys also call out real construction business mistakes they’ve seen firsthand, like project managers making scheduling decisions without considering material lead times, or owners assuming that hitting revenue goals means they’re actually profitable. Lack of construction business training at every level leads to bad decisions that cost companies money and credibility.

Whether you’re a project manager, owner, or contractor, knowing what NOT to do is just as important as knowing the right moves to make. If you want to learn how to avoid the top 5 reasons construction projects fail, this episode is a must-watch.

Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/constructi...

Interested in learning how Ascent's consulting services could potentially help improve your business's operations?
Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meeti...

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Construction Risk EXPLAINED - How to mitigate BEFORE it's too late..

Ascent Consulting — Thu, 20 Feb 2025 06:00:00 -0500

You can’t afford to miss this episode. The team at Ascent Consulting tackles the threat of risks hanging over your construction project.

Adam warns that most contractors are not sufficiently risk averse. They don’t see risks coming until it is too late. Jeff advises using risk as a lens to plan a project – by identifying every possible problem.

With a wide range of examples, Adam, Jeff and Gregory unpack macro and micro risks. They explain how micro risks often surface on site, such as scheduling or worker safety. Macro risks threaten the health and stability of your company overall, such as unidentified errors in your budget or poor quality work that undermines your reputation.

Gregory warns there is a chain of risk that starts from the minute a contract starts until you walk off a job. Whether a general contractor, subcontractor or speciality contractor, listeners will glean valuable insight from their discussion on how to identify and mitigate each link in that chain.

How Private Equity Firms Can Maximize ROI on Construction Investments

Ascent Consulting — Thu, 06 Feb 2025 06:00:00 -0500

In this episode the team at Ascent Consulting digs deeper into private equity in the construction sector and how they help companies prepare for exit and growth.

CEO Adam Cooper breaks down the perspective of private equity firms pre acquisition and post acquisition. Senior Consultant Gregory Gorman unpacks for listeners how each private equity firm has its own mandate and strategy as they prepare to acquire a construction company.

Both Adam and Gregory speak from their experience working behind the scenes with private equity firms pre acquisition to augment the due diligence process.

Post acquisition, Ascent Consulting has worked alongside private equity firms to fine tune and retool newly purchased companies to better fit into the firm’s purchase strategy. Senior Consultant Jeff Robertson asks Adam and Gregory to break down the value Ascent Consulting brings to the process as a third party. They also discuss the ins and outs of work for private equity firms, the timing of those projects and their experience working with legacy and new ownership.

Foundations of Success: Our Journeys in Construction

Ascent Consulting — Thu, 23 Jan 2025 06:00:00 -0500

In this episode Adam Cooper, CEO of Ascent Consulting, and senior consultants Gregory Gorman and Jeff Robertson, pull back the curtain on their construction background.

The hosts reveal the paths that led to their current roles at Ascent Consulting. When his stepdad encouraged him to pick up summer work on a construction site, Jeff fell in love with the industry as a teenager. Gregory’s story starts in New York where he worked at a hedge fund before transitioning to CFO of a construction company. And Adam shares how he and Jeff first met, an early memory that delivers a lesson in how to prepare for every possible scenario.

Adam also asks Jeff and Gregory to share their super power, leading into a conversation that unveils how each host responds under stress on the job.

How Construction Companies Can Prepare for Private Equity Investments

Ascent Consulting — Thu, 09 Jan 2025 06:00:00 -0500

This is a can’t miss episode for listeners who want to understand the ins and outs of private equity in construction.

Gregory Gorman, senior consultant at Ascent Consulting, kicks off the discussion by breaking down the difference between private equity and direct investment. The team discusses the various considerations when a construction company is looking to be bought out by a private equity firm. They clearly explain the “due diligence” phase of such a buyout, and factors like ownership staying on, or exiting as part of the buyout. CEO Adam Cooper explains how Ascent Consulting has been brought into the “due diligence” phase at times to help assess how a company is operating and the viability of its systems after a buyout.

Gregory provides additional insight into how private equity firms assess opportunities to scale a construction company and make a return on their investment. And together the hosts share several examples of private equity buyouts.

The Role of Technology in Construction

Ascent Consulting — Thu, 05 Dec 2024 06:00:00 -0500

Gregory Gorman and Jeff Robertson, senior consultants at Ascent Consulting, unpack the pros and cons of integrating construction software into your business. Together Gregory and Jeff answer the question: Is construction software all it’s cracked up to be?

They caution that there is no easy button when it comes to construction software. It’s important to consider the return on investment when it comes to costs and implementation, including training your teams to use the newly adopted software. A lack of understanding about the effort required to effectively implement new technology can lead companies to bite off more than they can chew. Companies can end up paying for software without taking advantage of all its features.

Gregory and Jeff dig into how to choose the right software for your company. Procore, for example, is best for medium to large-sized general contractors. Once you nail down the most appropriate software, the added value can be tremendous. Gregory and Jeff reflect on how new technology has changed the game, making data instantly available to teams in the field and in the office simultaneously.

The TRUTH about Procore... Is it right for YOUR construction company

Ascent Consulting — Thu, 14 Nov 2024 06:00:00 -0500

Adam Cooper, CEO of Ascent Consulting, together with senior consultants Gregory Gorman and Jeff Robertson, dig into how to maximize your return on investment after purchasing Procore. All three hosts agree that the construction management software is a Swiss army knife. But Procore is not in the business of helping new users get up to speed on how best to use the system.

That’s where Ascent Consulting comes in, to help companies that paid top dollar for Procore understand the ins and outs of the robust software.

Adam explains the pros and cons of Procore, such as the ability to use the software in tandem with other digital tools, and its prominence in university construction management programs. There can be a generation gap with the use of software like Procore. But Jeff points out that Ascent Consulting can help clients who may prefer a pen-and-paper approach develop a tailored workflow for their company using Procore. The hosts also recognize that Procore is ideal for commercial and industrial contractors with projects spanning weeks, months or even years. While Procore may not be the best fit for residential builders or trade contractors, the hosts offer suggestions on alternative software to explore.

How To Make the Most of Your WIP Statement in Construction

Ascent Consulting — Thu, 31 Oct 2024 06:00:00 -0400

In the latest episode, Adam Cooper, CEO of Ascent Consulting, and senior consultants Greg Gorman and Jeff Robertson, discuss WIP (Work in Progress) and how to use the accounting method to best manage construction projects. They emphasize the importance of being honest about the finances of an ongoing project, and trusting the data in your WIP to manage that project effectively.

Adam, Greg, and Jeff unpack how to best use your WIP to track everything from budgeting and forecasting, to change orders and estimates to completion. The team examines how project managers are secretly accountants, plus how to rely on your WIP when you take over a job from another project manager.

WIPs can quickly become unwieldy. But the hosts dig into real life scenarios to demonstrate how to keep WIPs simple and efficient. They discuss the reality of how estimates evolve over the lifespan of a project and how that impacts a WIP, as well as the importance of regularly WIP meetings with your team.

Growing vs. Scaling - Intentionality in Expansion

Ascent Consulting — Thu, 17 Oct 2024 06:00:00 -0400

In this episode, Adam Cooper, CEO of Ascent Consulting, and senior consultants Greg Gorman and Jeff Robertson, dissect a crucial topic for construction companies: the difference between growth and scaling. They break down the distinct challenges each phase brings, from the top-line revenue focus of growth to the structured, intentional nature of scaling.

The team explores common pitfalls when companies grow too quickly, such as lack of standardized processes and the strain of employees wearing too many hats. They introduce essential tools for managing growth, including the PDCA (Plan, Do, Check, Act) loop, and emphasize the importance of documentation and role handoffs, using real-world examples like delegating accounting responsibilities.

In a scenario-based discussion, Adam, Greg, and Jeff tackle client questions on opening new branches, balancing profitable work with marquee projects, and defining success for companies with varying goals. They stress that scaling requires thoughtful organization, while growth often emphasizes revenue expansion at the risk of process overload.

Trailer

Ascent Consulting — Fri, 11 Oct 2024 01:36:44 -0400

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