Connect To Market Transistor (https://transistor.fm) https://feeds.transistor.fm/connect-to-market A movement of B2B marketers who realize direct connection with buyers is the foundation of all growth. Ringmaster 4495b6fa-768e-5753-b102-7d842b7f2ccb no Casey Cheshire Connect To Market Trailer! en Thu, 21 May 2026 05:00:13 -0400 Thu, 21 May 2026 05:04:15 -0400 http://connecttomarket.com https://img.transistorcdn.com/Bqzu7ovURV7W3PdWxifDXIaQnkBoUkpQRCv4p3InpZU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODRk/OTAxZmYwOTcwOTcy/ZGNhZTYwYzc3M2Iz/NWQ0NC5wbmc.jpg Connect To Market http://connecttomarket.com episodic Ringmaster A movement of B2B marketers who realize direct connection with buyers is the foundation of all growth. A movement of B2B marketers who realize direct connection with buyers is the foundation of all growth.. B2B, Saas, Marketing, VP of Marketing Ringmaster connecttomarket@ringmaster.com No No George Smith: Human Connection Is the Only Marketing AI Can't Fake - Episode #48 48 48 George Smith: Human Connection Is the Only Marketing AI Can't Fake - Episode #48 full 6efff9cd-3696-4010-aecb-afa4865d3788 https://share.transistor.fm/s/f4416e8c If everyone is using AI to create content, what actually makes your brand stand out?

In this episode of Connect To Market, host Casey Cheshire sits down with George Smith, Community Engagement Manager at Rewst, to explore how marketers can connect to their market by doubling down on what AI cannot replicate: genuine human connection. Smith argues that as AI-generated content becomes noisier and easier to spot, the competitive advantage shifts to marketers who listen deeply, slow down, and make customers and communities feel heard and valued rather than processed through a funnel.

Smith shares practical ways to build those human touchpoints, from picking up the phone for relationship check-ins unrelated to tickets or renewals, to capturing personal details that show customers they matter beyond the transaction. He illustrates the power of plain-language communication with an RFP pitch that was saved by focusing on timelines, budget, risk, and commitment rather than technical jargon. Smith then breaks down what makes community work, explaining that it succeeds when it is genuine, non-transactional, and built around shared interests, citing Rewst's Discord community and the Flow Conference as examples of in-person and digital spaces where real connection drives loyalty and advocacy.

In this episode, we cover:

  • Why AI-generated noise is making human connection the new competitive moat for marketers
  • How simple, non-transactional touchpoints like phone check-ins and personal detail capture build lasting customer relationships
  • Translating technical solutions into plain language to win over decision-makers who care about timelines, budget, and risk
  • What separates thriving communities from dead ones, and why genuine, shared-interest spaces like Rewst's Discord and Flow Conference drive real loyalty

If you're a B2B marketing leader watching AI flood every channel with sameness and wondering how to cut through, Smith's playbook for human-first marketing and community building is the differentiation strategy no algorithm can replicate.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with George:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> If everyone is using AI to create content, what actually makes your brand stand out?

In this episode of Connect To Market, host Casey Cheshire sits down with George Smith, Community Engagement Manager at Rewst, to explore how marketers can connect to their market by doubling down on what AI cannot replicate: genuine human connection. Smith argues that as AI-generated content becomes noisier and easier to spot, the competitive advantage shifts to marketers who listen deeply, slow down, and make customers and communities feel heard and valued rather than processed through a funnel.

Smith shares practical ways to build those human touchpoints, from picking up the phone for relationship check-ins unrelated to tickets or renewals, to capturing personal details that show customers they matter beyond the transaction. He illustrates the power of plain-language communication with an RFP pitch that was saved by focusing on timelines, budget, risk, and commitment rather than technical jargon. Smith then breaks down what makes community work, explaining that it succeeds when it is genuine, non-transactional, and built around shared interests, citing Rewst's Discord community and the Flow Conference as examples of in-person and digital spaces where real connection drives loyalty and advocacy.

In this episode, we cover:

  • Why AI-generated noise is making human connection the new competitive moat for marketers
  • How simple, non-transactional touchpoints like phone check-ins and personal detail capture build lasting customer relationships
  • Translating technical solutions into plain language to win over decision-makers who care about timelines, budget, and risk
  • What separates thriving communities from dead ones, and why genuine, shared-interest spaces like Rewst's Discord and Flow Conference drive real loyalty

If you're a B2B marketing leader watching AI flood every channel with sameness and wondering how to cut through, Smith's playbook for human-first marketing and community building is the differentiation strategy no algorithm can replicate.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with George:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 21 May 2026 05:00:00 -0400 Ringmaster Ringmaster 2388 If everyone is using AI to create content, what actually makes your brand stand out?

In this episode of Connect To Market, host Casey Cheshire sits down with George Smith, Community Engagement Manager at Rewst, to explore how marketers can connect to their market by doubling down on what AI cannot replicate: genuine human connection. Smith argues that as AI-generated content becomes noisier and easier to spot, the competitive advantage shifts to marketers who listen deeply, slow down, and make customers and communities feel heard and valued rather than processed through a funnel.

Smith shares practical ways to build those human touchpoints, from picking up the phone for relationship check-ins unrelated to tickets or renewals, to capturing personal details that show customers they matter beyond the transaction. He illustrates the power of plain-language communication with an RFP pitch that was saved by focusing on timelines, budget, risk, and commitment rather than technical jargon. Smith then breaks down what makes community work, explaining that it succeeds when it is genuine, non-transactional, and built around shared interests, citing Rewst's Discord community and the Flow Conference as examples of in-person and digital spaces where real connection drives loyalty and advocacy.

In this episode, we cover:

  • Why AI-generated noise is making human connection the new competitive moat for marketers
  • How simple, non-transactional touchpoints like phone check-ins and personal detail capture build lasting customer relationships
  • Translating technical solutions into plain language to win over decision-makers who care about timelines, budget, and risk
  • What separates thriving communities from dead ones, and why genuine, shared-interest spaces like Rewst's Discord and Flow Conference drive real loyalty

If you're a B2B marketing leader watching AI flood every channel with sameness and wondering how to cut through, Smith's playbook for human-first marketing and community building is the differentiation strategy no algorithm can replicate.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with George:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Brian C. Reed: How Community Storytelling Builds Brands That Stand Out In The AI Era - Episode #47 47 47 Brian C. Reed: How Community Storytelling Builds Brands That Stand Out In The AI Era - Episode #47 full 255c5c45-9df5-4a21-b31d-fbdd62277f1f https://share.transistor.fm/s/f6898b1f Does AI make every brand sound exactly the same?

In this episode of Connect To Market, host Casey Cheshire sits down with Brian C. Reed, Chief Market Officer at Corsha and veteran B2B tech marketing executive, to explore why marketers who lean on AI for differentiation are actually flattening their messaging into sameness, and how authentic, human storytelling rooted in community is the real engine for memorability and brand preference. Reed makes the case that AI is essential for speed and analytics but cannot replace the kind of stories that come from, flow through, and are amplified by real communities, giving marketers a powerful framework to connect to their market in ways algorithms simply cannot replicate.


Reed walks through the sources of strong stories, from founder origin narratives to practitioner communities, drawing on examples ranging from Mad Men-era advertising and Steve Jobs' MacBook Air launch to modern standouts like All Day DevOps, OWASP, and Wiz's memorable RSA presence. He explains how community-led evangelism helped grow NowSecure's credibility, why communities fail when vendor pitching overwhelms peer value, and how organizations like CMO Coffee Talk and the Cybersecurity Marketing Society model authentic community building. Reed also shares his own career journey from engineering to product marketing and offers advice on learning business mechanics beyond building technology.

In this episode, we cover:

  • Why AI "flattens" marketing messaging into sameness and where human storytelling becomes the true competitive advantage
  • How to source authentic stories from founder origins and practitioner communities that build lasting brand preference
  • The three paths to community building and what separates vendor-proof communities from ones that collapse under self-promotion
  • Lessons from Reed's engineering-to-marketer career arc on understanding business mechanics to become a more effective marketing leader

If you're a B2B marketing leader wrestling with how to stand out when every competitor has access to the same AI tools, Reed's community-first storytelling framework offers a differentiation playbook that no algorithm can copy.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Brian:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Does AI make every brand sound exactly the same?

In this episode of Connect To Market, host Casey Cheshire sits down with Brian C. Reed, Chief Market Officer at Corsha and veteran B2B tech marketing executive, to explore why marketers who lean on AI for differentiation are actually flattening their messaging into sameness, and how authentic, human storytelling rooted in community is the real engine for memorability and brand preference. Reed makes the case that AI is essential for speed and analytics but cannot replace the kind of stories that come from, flow through, and are amplified by real communities, giving marketers a powerful framework to connect to their market in ways algorithms simply cannot replicate.


Reed walks through the sources of strong stories, from founder origin narratives to practitioner communities, drawing on examples ranging from Mad Men-era advertising and Steve Jobs' MacBook Air launch to modern standouts like All Day DevOps, OWASP, and Wiz's memorable RSA presence. He explains how community-led evangelism helped grow NowSecure's credibility, why communities fail when vendor pitching overwhelms peer value, and how organizations like CMO Coffee Talk and the Cybersecurity Marketing Society model authentic community building. Reed also shares his own career journey from engineering to product marketing and offers advice on learning business mechanics beyond building technology.

In this episode, we cover:

  • Why AI "flattens" marketing messaging into sameness and where human storytelling becomes the true competitive advantage
  • How to source authentic stories from founder origins and practitioner communities that build lasting brand preference
  • The three paths to community building and what separates vendor-proof communities from ones that collapse under self-promotion
  • Lessons from Reed's engineering-to-marketer career arc on understanding business mechanics to become a more effective marketing leader

If you're a B2B marketing leader wrestling with how to stand out when every competitor has access to the same AI tools, Reed's community-first storytelling framework offers a differentiation playbook that no algorithm can copy.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Brian:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 14 May 2026 05:00:00 -0400 Ringmaster Ringmaster 2997 Does AI make every brand sound exactly the same?

In this episode of Connect To Market, host Casey Cheshire sits down with Brian C. Reed, Chief Market Officer at Corsha and veteran B2B tech marketing executive, to explore why marketers who lean on AI for differentiation are actually flattening their messaging into sameness, and how authentic, human storytelling rooted in community is the real engine for memorability and brand preference. Reed makes the case that AI is essential for speed and analytics but cannot replace the kind of stories that come from, flow through, and are amplified by real communities, giving marketers a powerful framework to connect to their market in ways algorithms simply cannot replicate.


Reed walks through the sources of strong stories, from founder origin narratives to practitioner communities, drawing on examples ranging from Mad Men-era advertising and Steve Jobs' MacBook Air launch to modern standouts like All Day DevOps, OWASP, and Wiz's memorable RSA presence. He explains how community-led evangelism helped grow NowSecure's credibility, why communities fail when vendor pitching overwhelms peer value, and how organizations like CMO Coffee Talk and the Cybersecurity Marketing Society model authentic community building. Reed also shares his own career journey from engineering to product marketing and offers advice on learning business mechanics beyond building technology.

In this episode, we cover:

  • Why AI "flattens" marketing messaging into sameness and where human storytelling becomes the true competitive advantage
  • How to source authentic stories from founder origins and practitioner communities that build lasting brand preference
  • The three paths to community building and what separates vendor-proof communities from ones that collapse under self-promotion
  • Lessons from Reed's engineering-to-marketer career arc on understanding business mechanics to become a more effective marketing leader

If you're a B2B marketing leader wrestling with how to stand out when every competitor has access to the same AI tools, Reed's community-first storytelling framework offers a differentiation playbook that no algorithm can copy.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Brian:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire David Kosloski: Stop Prompting, Start Building AI Systems That Scale - Episode #46 46 46 David Kosloski: Stop Prompting, Start Building AI Systems That Scale - Episode #46 full f602c43a-9c25-478f-b4fb-a785992d96f6 https://share.transistor.fm/s/667136bb What if the real threat to your marketing isn't falling behind on AI, but not having the systems to use it?


In this episode of Connect To Market, host Casey Cheshire sits down with David Kosloski, VP of Marketing at SNUC and host of the Edge Tech Podcast, to explore how marketers connect to their market by building experience, expertise, authority, and trust before chasing tools or tactics. David makes the case that in emerging categories like edge computing, relationships and problem-solution expertise consistently outperform product specs, and that the marketers who win are the ones who start with content and customer insight rather than keyword lists.


David walks through his approach to building authority in a new market, from launching podcasts and conducting customer interviews to creating mind maps and repurposing content across formats. He then dives into his perspective on AI, arguing that it won't save teams that lack strong systems, management discipline, and the ability to pressure-test their own work. He shares his framework for agentic workflows, breaking down the difference between skills and agents, the importance of validation loops and structured data (RAG), and how voice-first input is reshaping his personal productivity. He also reflects on his unconventional path from touring music and healthcare into marketing leadership, and shares his take on AI's impact on jobs and the SaaS landscape.

In this episode, we cover:

  • Why E-E-A-T (experience, expertise, authority, trust) matters more than product specs when marketing in emerging categories
  • How to build market authority from scratch using podcasts, customer interviews, and content repurposing
  • Why AI amplifies existing systems instead of replacing them, and how to build agentic workflows with validation loops
  • Using voice-first input and a "second brain" RAG approach to unlock personal productivity with AI

If you're a B2B marketing leader navigating a new or technical category and wondering how to layer AI into your workflow without losing the human judgment that makes your marketing credible, David's systems-first framework is the reality check you need.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> What if the real threat to your marketing isn't falling behind on AI, but not having the systems to use it?


In this episode of Connect To Market, host Casey Cheshire sits down with David Kosloski, VP of Marketing at SNUC and host of the Edge Tech Podcast, to explore how marketers connect to their market by building experience, expertise, authority, and trust before chasing tools or tactics. David makes the case that in emerging categories like edge computing, relationships and problem-solution expertise consistently outperform product specs, and that the marketers who win are the ones who start with content and customer insight rather than keyword lists.


David walks through his approach to building authority in a new market, from launching podcasts and conducting customer interviews to creating mind maps and repurposing content across formats. He then dives into his perspective on AI, arguing that it won't save teams that lack strong systems, management discipline, and the ability to pressure-test their own work. He shares his framework for agentic workflows, breaking down the difference between skills and agents, the importance of validation loops and structured data (RAG), and how voice-first input is reshaping his personal productivity. He also reflects on his unconventional path from touring music and healthcare into marketing leadership, and shares his take on AI's impact on jobs and the SaaS landscape.

In this episode, we cover:

  • Why E-E-A-T (experience, expertise, authority, trust) matters more than product specs when marketing in emerging categories
  • How to build market authority from scratch using podcasts, customer interviews, and content repurposing
  • Why AI amplifies existing systems instead of replacing them, and how to build agentic workflows with validation loops
  • Using voice-first input and a "second brain" RAG approach to unlock personal productivity with AI

If you're a B2B marketing leader navigating a new or technical category and wondering how to layer AI into your workflow without losing the human judgment that makes your marketing credible, David's systems-first framework is the reality check you need.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 07 May 2026 05:00:00 -0400 Ringmaster Ringmaster 2717 What if the real threat to your marketing isn't falling behind on AI, but not having the systems to use it?


In this episode of Connect To Market, host Casey Cheshire sits down with David Kosloski, VP of Marketing at SNUC and host of the Edge Tech Podcast, to explore how marketers connect to their market by building experience, expertise, authority, and trust before chasing tools or tactics. David makes the case that in emerging categories like edge computing, relationships and problem-solution expertise consistently outperform product specs, and that the marketers who win are the ones who start with content and customer insight rather than keyword lists.


David walks through his approach to building authority in a new market, from launching podcasts and conducting customer interviews to creating mind maps and repurposing content across formats. He then dives into his perspective on AI, arguing that it won't save teams that lack strong systems, management discipline, and the ability to pressure-test their own work. He shares his framework for agentic workflows, breaking down the difference between skills and agents, the importance of validation loops and structured data (RAG), and how voice-first input is reshaping his personal productivity. He also reflects on his unconventional path from touring music and healthcare into marketing leadership, and shares his take on AI's impact on jobs and the SaaS landscape.

In this episode, we cover:

  • Why E-E-A-T (experience, expertise, authority, trust) matters more than product specs when marketing in emerging categories
  • How to build market authority from scratch using podcasts, customer interviews, and content repurposing
  • Why AI amplifies existing systems instead of replacing them, and how to build agentic workflows with validation loops
  • Using voice-first input and a "second brain" RAG approach to unlock personal productivity with AI

If you're a B2B marketing leader navigating a new or technical category and wondering how to layer AI into your workflow without losing the human judgment that makes your marketing credible, David's systems-first framework is the reality check you need.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Aaron Bean: Arm Your Buyer Champion to Win CFO Approval - Episode #45 45 45 Aaron Bean: Arm Your Buyer Champion to Win CFO Approval - Episode #45 full 50bfe535-ca4a-4d95-a0bc-0c1cc38febf5 https://share.transistor.fm/s/42f45c5f What if your biggest competitor isn't another vendor, but your buyer's fear of making the wrong decision?

In this episode of Connect To Market, host Casey Cheshire sits down with Aaron Bean, Co-Founder and Head of Go-to-Market at Supercase.ai, to explore why the most dangerous competitor in B2B isn't a rival product, but buyer indecision. Aaron makes the case that marketers need to connect to their market by focusing on the late-stage buyer journey, equipping champions to win the internal sale in a room the seller will never be in, especially when the CFO starts asking what the problem is costing and why it can't be fixed internally.

Aaron shares research showing 61% of deals are lost to indecision and breaks down the three options every buyer weighs: do nothing, build, or buy. He walks through a framework for building decision confidence by quantifying the cost of inaction, creating CFO-credible business cases, and mapping internal advocacy moments into the buyer journey. He also introduces tracking "business case attach rate" as a leading indicator of deal health, and shares lessons from his background in philosophy, entrepreneurship, and global go-to-market work at Lenovo.

In this episode, we cover:

  • Why 61% of B2B deals are lost to buyer indecision, not competitors, and how to fight back
  • How to arm buyer champions with CFO-credible business cases that quantify the cost of doing nothing
  • Adding internal advocacy moments to your buyer-journey map so champions aren't left unsupported
  • Tracking "business case attach rate" as a leading indicator of deal confidence and close rates

If you're a B2B marketing leader watching qualified deals stall in committee and losing to "no decision," Aaron's framework for building decision confidence and arming your buyer champions is the playbook you've been missing.


🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Aaron:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> What if your biggest competitor isn't another vendor, but your buyer's fear of making the wrong decision?

In this episode of Connect To Market, host Casey Cheshire sits down with Aaron Bean, Co-Founder and Head of Go-to-Market at Supercase.ai, to explore why the most dangerous competitor in B2B isn't a rival product, but buyer indecision. Aaron makes the case that marketers need to connect to their market by focusing on the late-stage buyer journey, equipping champions to win the internal sale in a room the seller will never be in, especially when the CFO starts asking what the problem is costing and why it can't be fixed internally.

Aaron shares research showing 61% of deals are lost to indecision and breaks down the three options every buyer weighs: do nothing, build, or buy. He walks through a framework for building decision confidence by quantifying the cost of inaction, creating CFO-credible business cases, and mapping internal advocacy moments into the buyer journey. He also introduces tracking "business case attach rate" as a leading indicator of deal health, and shares lessons from his background in philosophy, entrepreneurship, and global go-to-market work at Lenovo.

In this episode, we cover:

  • Why 61% of B2B deals are lost to buyer indecision, not competitors, and how to fight back
  • How to arm buyer champions with CFO-credible business cases that quantify the cost of doing nothing
  • Adding internal advocacy moments to your buyer-journey map so champions aren't left unsupported
  • Tracking "business case attach rate" as a leading indicator of deal confidence and close rates

If you're a B2B marketing leader watching qualified deals stall in committee and losing to "no decision," Aaron's framework for building decision confidence and arming your buyer champions is the playbook you've been missing.


🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Aaron:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 30 Apr 2026 05:00:00 -0400 Ringmaster Ringmaster 2430 What if your biggest competitor isn't another vendor, but your buyer's fear of making the wrong decision?

In this episode of Connect To Market, host Casey Cheshire sits down with Aaron Bean, Co-Founder and Head of Go-to-Market at Supercase.ai, to explore why the most dangerous competitor in B2B isn't a rival product, but buyer indecision. Aaron makes the case that marketers need to connect to their market by focusing on the late-stage buyer journey, equipping champions to win the internal sale in a room the seller will never be in, especially when the CFO starts asking what the problem is costing and why it can't be fixed internally.

Aaron shares research showing 61% of deals are lost to indecision and breaks down the three options every buyer weighs: do nothing, build, or buy. He walks through a framework for building decision confidence by quantifying the cost of inaction, creating CFO-credible business cases, and mapping internal advocacy moments into the buyer journey. He also introduces tracking "business case attach rate" as a leading indicator of deal health, and shares lessons from his background in philosophy, entrepreneurship, and global go-to-market work at Lenovo.

In this episode, we cover:

  • Why 61% of B2B deals are lost to buyer indecision, not competitors, and how to fight back
  • How to arm buyer champions with CFO-credible business cases that quantify the cost of doing nothing
  • Adding internal advocacy moments to your buyer-journey map so champions aren't left unsupported
  • Tracking "business case attach rate" as a leading indicator of deal confidence and close rates

If you're a B2B marketing leader watching qualified deals stall in committee and losing to "no decision," Aaron's framework for building decision confidence and arming your buyer champions is the playbook you've been missing.


🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Aaron:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Brandon Pittser: Drink Your Own Kool-Aid to Build Marketing That Converts - Episode #44 44 44 Brandon Pittser: Drink Your Own Kool-Aid to Build Marketing That Converts - Episode #44 full a283f25d-d4f8-485f-a374-e9115ec2ef14 https://share.transistor.fm/s/5d2ddd5f Is your marketing falling flat because you don't actually believe in what you're selling?

In this episode of Connect To Market, host Casey Cheshire sits down with Brandon Pittser, VP of Marketing and Funding Development at Filament Games, to explore how marketers can connect to their market by leading with authenticity instead of automation. Brandon makes the case that the most effective marketing starts with genuinely believing in your organization's value, and explains why formulaic, AI-templated outreach is eroding trust with buyers. He shares why humility, honesty, and respecting your audience's intelligence are the real competitive advantages in a landscape flooded with generic messaging.

Brandon walks through his playbook for internalizing a company's story, from interviewing discipline leaders to synthesizing perspectives and aligning teams around core value. He then breaks down how Filament Games drives growth through a disciplined inbound content engine, including long-running SEO-driven blogging, a structured editorial calendar, and an expanding video strategy built around repurposing livestreams into short-form clips. He also shares how to build modular content campaigns, maintain editorial flexibility, and lean into your organization's existing strengths to create content that compounds over time.

In this episode, we cover:

  • Why authentic belief in your product is the foundation of marketing that resonates and converts
  • How to align your team around a unified company story by interviewing internal leaders and synthesizing their perspectives
  • Building a disciplined inbound content engine with SEO-driven blogging and a flexible editorial calendar
  • Expanding into short-form video by repurposing livestreams and leaning into organizational strengths

If you're a marketing leader tired of watching templated outreach fall flat and looking for a more genuine, sustainable approach to content and demand generation, Brandon's framework for authentic, inbound-first marketing is one worth stealing.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Brandon:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Is your marketing falling flat because you don't actually believe in what you're selling?

In this episode of Connect To Market, host Casey Cheshire sits down with Brandon Pittser, VP of Marketing and Funding Development at Filament Games, to explore how marketers can connect to their market by leading with authenticity instead of automation. Brandon makes the case that the most effective marketing starts with genuinely believing in your organization's value, and explains why formulaic, AI-templated outreach is eroding trust with buyers. He shares why humility, honesty, and respecting your audience's intelligence are the real competitive advantages in a landscape flooded with generic messaging.

Brandon walks through his playbook for internalizing a company's story, from interviewing discipline leaders to synthesizing perspectives and aligning teams around core value. He then breaks down how Filament Games drives growth through a disciplined inbound content engine, including long-running SEO-driven blogging, a structured editorial calendar, and an expanding video strategy built around repurposing livestreams into short-form clips. He also shares how to build modular content campaigns, maintain editorial flexibility, and lean into your organization's existing strengths to create content that compounds over time.

In this episode, we cover:

  • Why authentic belief in your product is the foundation of marketing that resonates and converts
  • How to align your team around a unified company story by interviewing internal leaders and synthesizing their perspectives
  • Building a disciplined inbound content engine with SEO-driven blogging and a flexible editorial calendar
  • Expanding into short-form video by repurposing livestreams and leaning into organizational strengths

If you're a marketing leader tired of watching templated outreach fall flat and looking for a more genuine, sustainable approach to content and demand generation, Brandon's framework for authentic, inbound-first marketing is one worth stealing.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Brandon:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 23 Apr 2026 05:00:00 -0400 Ringmaster Ringmaster 2233 Is your marketing falling flat because you don't actually believe in what you're selling?

In this episode of Connect To Market, host Casey Cheshire sits down with Brandon Pittser, VP of Marketing and Funding Development at Filament Games, to explore how marketers can connect to their market by leading with authenticity instead of automation. Brandon makes the case that the most effective marketing starts with genuinely believing in your organization's value, and explains why formulaic, AI-templated outreach is eroding trust with buyers. He shares why humility, honesty, and respecting your audience's intelligence are the real competitive advantages in a landscape flooded with generic messaging.

Brandon walks through his playbook for internalizing a company's story, from interviewing discipline leaders to synthesizing perspectives and aligning teams around core value. He then breaks down how Filament Games drives growth through a disciplined inbound content engine, including long-running SEO-driven blogging, a structured editorial calendar, and an expanding video strategy built around repurposing livestreams into short-form clips. He also shares how to build modular content campaigns, maintain editorial flexibility, and lean into your organization's existing strengths to create content that compounds over time.

In this episode, we cover:

  • Why authentic belief in your product is the foundation of marketing that resonates and converts
  • How to align your team around a unified company story by interviewing internal leaders and synthesizing their perspectives
  • Building a disciplined inbound content engine with SEO-driven blogging and a flexible editorial calendar
  • Expanding into short-form video by repurposing livestreams and leaning into organizational strengths

If you're a marketing leader tired of watching templated outreach fall flat and looking for a more genuine, sustainable approach to content and demand generation, Brandon's framework for authentic, inbound-first marketing is one worth stealing.

🔔 Don't forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Brandon:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Max Maurier: Essential Marketing Adaptation Skills in the AI Age - Episode #43 43 43 Max Maurier: Essential Marketing Adaptation Skills in the AI Age - Episode #43 full 884c0ca5-dccf-4cab-87fb-04beb4a567ab https://share.transistor.fm/s/7ab06766 How can marketers stay adaptable, leverage AI effectively, and earn a true seat at the table?


In this episode of Connect To Market, host Casey Cheshire welcomes Max Maurier, VP of Marketing at Absolute Security, to explore why adaptability is the most critical skill for modern marketing teams. Max shares how marketing is uniquely positioned to pivot faster than other functions, and why leaders must continuously evolve their strategy, channel mix, and team capabilities in response to shifting buyer behavior, company priorities, and emerging technology.


He dives into the importance of aligning deeply with company-wide goals (not just reacting to sales requests), and how strong analytics and system fundamentals can help marketers build credibility and trust at the executive level. From rethinking event-heavy strategies to creating a more balanced, targeted digital approach, Max outlines what it takes to operate as a truly strategic marketing function. He also unpacks practical AI use cases, like account research and planning, while emphasizing the need to keep humans in the loop to avoid low-quality, “AI slop” outputs.


In this episode, we cover:

  • Why adaptability, not rigid planning, is the key to modern marketing success
  • How to align marketing with broader business objectives to increase impact and influence
  • Practical ways to apply AI across marketing teams without over-relying on it
  • How to use data, analytics, and systems to earn trust and a seat at the executive table

If you're a marketing leader looking to stay ahead of constant change, better integrate AI, and elevate your role within the organization, Max’s insights will challenge how you think about strategy, execution, and leadership.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Max:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can marketers stay adaptable, leverage AI effectively, and earn a true seat at the table?


In this episode of Connect To Market, host Casey Cheshire welcomes Max Maurier, VP of Marketing at Absolute Security, to explore why adaptability is the most critical skill for modern marketing teams. Max shares how marketing is uniquely positioned to pivot faster than other functions, and why leaders must continuously evolve their strategy, channel mix, and team capabilities in response to shifting buyer behavior, company priorities, and emerging technology.


He dives into the importance of aligning deeply with company-wide goals (not just reacting to sales requests), and how strong analytics and system fundamentals can help marketers build credibility and trust at the executive level. From rethinking event-heavy strategies to creating a more balanced, targeted digital approach, Max outlines what it takes to operate as a truly strategic marketing function. He also unpacks practical AI use cases, like account research and planning, while emphasizing the need to keep humans in the loop to avoid low-quality, “AI slop” outputs.


In this episode, we cover:

  • Why adaptability, not rigid planning, is the key to modern marketing success
  • How to align marketing with broader business objectives to increase impact and influence
  • Practical ways to apply AI across marketing teams without over-relying on it
  • How to use data, analytics, and systems to earn trust and a seat at the executive table

If you're a marketing leader looking to stay ahead of constant change, better integrate AI, and elevate your role within the organization, Max’s insights will challenge how you think about strategy, execution, and leadership.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Max:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 16 Apr 2026 05:00:00 -0400 Ringmaster Ringmaster 3125 How can marketers stay adaptable, leverage AI effectively, and earn a true seat at the table?


In this episode of Connect To Market, host Casey Cheshire welcomes Max Maurier, VP of Marketing at Absolute Security, to explore why adaptability is the most critical skill for modern marketing teams. Max shares how marketing is uniquely positioned to pivot faster than other functions, and why leaders must continuously evolve their strategy, channel mix, and team capabilities in response to shifting buyer behavior, company priorities, and emerging technology.


He dives into the importance of aligning deeply with company-wide goals (not just reacting to sales requests), and how strong analytics and system fundamentals can help marketers build credibility and trust at the executive level. From rethinking event-heavy strategies to creating a more balanced, targeted digital approach, Max outlines what it takes to operate as a truly strategic marketing function. He also unpacks practical AI use cases, like account research and planning, while emphasizing the need to keep humans in the loop to avoid low-quality, “AI slop” outputs.


In this episode, we cover:

  • Why adaptability, not rigid planning, is the key to modern marketing success
  • How to align marketing with broader business objectives to increase impact and influence
  • Practical ways to apply AI across marketing teams without over-relying on it
  • How to use data, analytics, and systems to earn trust and a seat at the executive table

If you're a marketing leader looking to stay ahead of constant change, better integrate AI, and elevate your role within the organization, Max’s insights will challenge how you think about strategy, execution, and leadership.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Max:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Alex Schutte: 6 Ways To  Drive Revenue & Earn Executive Trust - Episode #42 42 42 Alex Schutte: 6 Ways To  Drive Revenue & Earn Executive Trust - Episode #42 full 4d02fe49-3c0b-4c0e-96c3-33400acdc27f https://share.transistor.fm/s/b977865f What if the fastest way to improve your marketing performance isn’t better messaging but better data?


In this episode of Connect To Market, host Casey Cheshire welcomes Alex Schutte, Senior Vice President of Marketing at Hubstaff, to explore how marketers can connect to their market by prioritizing data clarity before refining messaging. Alex explains why many B2B teams struggle with alignment and trust due to inconsistent definitions and fragmented reporting, and how fixing these foundational issues can unlock stronger decision making and revenue impact. He shares why marketers who lead with data, not just campaigns, are better positioned to earn executive trust and drive meaningful growth.


He breaks down how leaders can move from disconnected metrics to a unified, revenue driven strategy by standardizing key definitions across the funnel, building a centralized executive dashboard, and adopting a bow tie growth model that captures the full customer lifecycle. From analyzing top customers and segmenting effectively to operationalizing LTV and aligning spend accordingly, Alex outlines practical ways to turn data into a strategic advantage. He also touches on forecasting, attribution realities, and how to lead teams with clear expectations and unbiased insights.


In this episode, we cover:

  • Why data clarity is the foundation for effective go to market strategy
  • How to standardize definitions and build a single source of truth
  • Using a bow tie model to understand growth across the full customer lifecycle
  • Aligning marketing efforts to revenue and using LTV to guide smarter decisions

If you’re a marketing leader looking to improve performance, strengthen alignment, and build credibility with executives, Alex’s approach offers a clear roadmap for turning better data into better business outcomes.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Alex:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> What if the fastest way to improve your marketing performance isn’t better messaging but better data?


In this episode of Connect To Market, host Casey Cheshire welcomes Alex Schutte, Senior Vice President of Marketing at Hubstaff, to explore how marketers can connect to their market by prioritizing data clarity before refining messaging. Alex explains why many B2B teams struggle with alignment and trust due to inconsistent definitions and fragmented reporting, and how fixing these foundational issues can unlock stronger decision making and revenue impact. He shares why marketers who lead with data, not just campaigns, are better positioned to earn executive trust and drive meaningful growth.


He breaks down how leaders can move from disconnected metrics to a unified, revenue driven strategy by standardizing key definitions across the funnel, building a centralized executive dashboard, and adopting a bow tie growth model that captures the full customer lifecycle. From analyzing top customers and segmenting effectively to operationalizing LTV and aligning spend accordingly, Alex outlines practical ways to turn data into a strategic advantage. He also touches on forecasting, attribution realities, and how to lead teams with clear expectations and unbiased insights.


In this episode, we cover:

  • Why data clarity is the foundation for effective go to market strategy
  • How to standardize definitions and build a single source of truth
  • Using a bow tie model to understand growth across the full customer lifecycle
  • Aligning marketing efforts to revenue and using LTV to guide smarter decisions

If you’re a marketing leader looking to improve performance, strengthen alignment, and build credibility with executives, Alex’s approach offers a clear roadmap for turning better data into better business outcomes.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Alex:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 09 Apr 2026 05:00:00 -0400 Ringmaster Ringmaster 2719 What if the fastest way to improve your marketing performance isn’t better messaging but better data?


In this episode of Connect To Market, host Casey Cheshire welcomes Alex Schutte, Senior Vice President of Marketing at Hubstaff, to explore how marketers can connect to their market by prioritizing data clarity before refining messaging. Alex explains why many B2B teams struggle with alignment and trust due to inconsistent definitions and fragmented reporting, and how fixing these foundational issues can unlock stronger decision making and revenue impact. He shares why marketers who lead with data, not just campaigns, are better positioned to earn executive trust and drive meaningful growth.


He breaks down how leaders can move from disconnected metrics to a unified, revenue driven strategy by standardizing key definitions across the funnel, building a centralized executive dashboard, and adopting a bow tie growth model that captures the full customer lifecycle. From analyzing top customers and segmenting effectively to operationalizing LTV and aligning spend accordingly, Alex outlines practical ways to turn data into a strategic advantage. He also touches on forecasting, attribution realities, and how to lead teams with clear expectations and unbiased insights.


In this episode, we cover:

  • Why data clarity is the foundation for effective go to market strategy
  • How to standardize definitions and build a single source of truth
  • Using a bow tie model to understand growth across the full customer lifecycle
  • Aligning marketing efforts to revenue and using LTV to guide smarter decisions

If you’re a marketing leader looking to improve performance, strengthen alignment, and build credibility with executives, Alex’s approach offers a clear roadmap for turning better data into better business outcomes.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Alex:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Melissa Moody: Concentric Circles, Empowering Teams & Customer Success as Marketing - Episode #41 41 41 Melissa Moody: Concentric Circles, Empowering Teams & Customer Success as Marketing - Episode #41 full f895f904-1d16-411e-9877-2dc0fdbd3758 https://share.transistor.fm/s/c5c9063c What if your most powerful growth strategy isn’t reaching more people, but starting with the ones closest to you?

In this episode of Connect To Market, host Casey Cheshire welcomes Melissa Moody, Founder of Wednesday Women and Host of the Joy of Connecting podcast, to explore how brands can drive growth by returning to authentic human relationships. Melissa introduces her “concentric circles of influence” framework, a practical approach to prioritizing the people closest to your business first, employees, leaders, and internal advocates, before expanding outward to investors, partners, customers, and ultimately the broader market. She explains why starting from the inside out creates stronger alignment, clearer storytelling, and more effective market engagement.


She breaks down how organizations can activate employees as brand storytellers, align incentives with investors and advisors to unlock opportunities, and build strategic partnerships as a scalable growth lever. Melissa also highlights the importance of customer success as a marketing function, emphasizing customer-driven content over feature-heavy messaging. From prioritizing inner circles in small teams to maintaining brand consistency at scale, she outlines a more human, relationship-first approach to modern go-to-market strategy.


In this episode, we cover:

  • Why human connection outperforms automation in today’s noisy marketing landscape
  • Understanding and applying the concentric circles of influence framework
  • Enabling employees and internal stakeholders as authentic brand advocates
  • Leveraging partnerships and customer success as powerful growth drivers

If you’re a marketing leader looking to build stronger relationships, create more authentic engagement, and scale your impact from the inside out, Melissa’s framework offers a clear and actionable path to connecting with your market in a more meaningful way.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Melissa:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> What if your most powerful growth strategy isn’t reaching more people, but starting with the ones closest to you?

In this episode of Connect To Market, host Casey Cheshire welcomes Melissa Moody, Founder of Wednesday Women and Host of the Joy of Connecting podcast, to explore how brands can drive growth by returning to authentic human relationships. Melissa introduces her “concentric circles of influence” framework, a practical approach to prioritizing the people closest to your business first, employees, leaders, and internal advocates, before expanding outward to investors, partners, customers, and ultimately the broader market. She explains why starting from the inside out creates stronger alignment, clearer storytelling, and more effective market engagement.


She breaks down how organizations can activate employees as brand storytellers, align incentives with investors and advisors to unlock opportunities, and build strategic partnerships as a scalable growth lever. Melissa also highlights the importance of customer success as a marketing function, emphasizing customer-driven content over feature-heavy messaging. From prioritizing inner circles in small teams to maintaining brand consistency at scale, she outlines a more human, relationship-first approach to modern go-to-market strategy.


In this episode, we cover:

  • Why human connection outperforms automation in today’s noisy marketing landscape
  • Understanding and applying the concentric circles of influence framework
  • Enabling employees and internal stakeholders as authentic brand advocates
  • Leveraging partnerships and customer success as powerful growth drivers

If you’re a marketing leader looking to build stronger relationships, create more authentic engagement, and scale your impact from the inside out, Melissa’s framework offers a clear and actionable path to connecting with your market in a more meaningful way.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Melissa:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 02 Apr 2026 05:00:00 -0400 Ringmaster Ringmaster 2844 What if your most powerful growth strategy isn’t reaching more people, but starting with the ones closest to you?

In this episode of Connect To Market, host Casey Cheshire welcomes Melissa Moody, Founder of Wednesday Women and Host of the Joy of Connecting podcast, to explore how brands can drive growth by returning to authentic human relationships. Melissa introduces her “concentric circles of influence” framework, a practical approach to prioritizing the people closest to your business first, employees, leaders, and internal advocates, before expanding outward to investors, partners, customers, and ultimately the broader market. She explains why starting from the inside out creates stronger alignment, clearer storytelling, and more effective market engagement.


She breaks down how organizations can activate employees as brand storytellers, align incentives with investors and advisors to unlock opportunities, and build strategic partnerships as a scalable growth lever. Melissa also highlights the importance of customer success as a marketing function, emphasizing customer-driven content over feature-heavy messaging. From prioritizing inner circles in small teams to maintaining brand consistency at scale, she outlines a more human, relationship-first approach to modern go-to-market strategy.


In this episode, we cover:

  • Why human connection outperforms automation in today’s noisy marketing landscape
  • Understanding and applying the concentric circles of influence framework
  • Enabling employees and internal stakeholders as authentic brand advocates
  • Leveraging partnerships and customer success as powerful growth drivers

If you’re a marketing leader looking to build stronger relationships, create more authentic engagement, and scale your impact from the inside out, Melissa’s framework offers a clear and actionable path to connecting with your market in a more meaningful way.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Melissa:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Ian Dowe: Building a Solid Foundation, Embracing Creativity & Data-Driven Decisions - Episode #40 40 40 Ian Dowe: Building a Solid Foundation, Embracing Creativity & Data-Driven Decisions - Episode #40 full 21d36198-2dbb-418f-a4b0-ccd96b56012b https://share.transistor.fm/s/2d3a7668 How can B2B SaaS companies build a strong go-to-market foundation and turn their website into a true driver of pipeline?

In this episode of Connect To Market, host Casey Cheshire welcomes Ian Dowe, Senior Vice President Marketing at HealthAxis, to explore how marketers can connect to their market through a deeply data-driven foundation. Ian explains why understanding your total addressable market, identifying active buyers, defining ICPs and personas, and mapping solutions to real pain points must come before any campaign execution. He shares how gaps in this foundation often stem from organizational maturity and why early success can create false confidence as markets inevitably shift.

He breaks down how leaders can build from the ground up by aligning product to buyer needs using frameworks like the KANO model, then layering in narrative, brand, and go-to-market strategy. From structuring MarTech stacks and internal processes to defining product marketing roadmaps and revenue metrics, Ian outlines a practical, step-by-step approach to building a scalable marketing engine. He also reframes creativity as strategic problem-solving and challenges teams to rethink websites as buyer enablement platforms that educate and qualify prospects deeper in the funnel.

In this episode, we cover:

  • Why a strong data-driven foundation is critical before executing marketing campaigns
  • Aligning product, messaging, and GTM strategy using buyer needs and the KANO model
  • Reframing websites as buyer enablement platforms that drive deeper funnel engagement
  • Building scalable marketing systems across MarTech, processes, and revenue metrics

If you’re a marketing leader looking to strengthen your GTM foundation while turning your website into a true growth engine, Ian’s approach offers a clear roadmap for building, scaling, and adapting in an ever-changing B2B landscape.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Ian Dowe:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can B2B SaaS companies build a strong go-to-market foundation and turn their website into a true driver of pipeline?

In this episode of Connect To Market, host Casey Cheshire welcomes Ian Dowe, Senior Vice President Marketing at HealthAxis, to explore how marketers can connect to their market through a deeply data-driven foundation. Ian explains why understanding your total addressable market, identifying active buyers, defining ICPs and personas, and mapping solutions to real pain points must come before any campaign execution. He shares how gaps in this foundation often stem from organizational maturity and why early success can create false confidence as markets inevitably shift.

He breaks down how leaders can build from the ground up by aligning product to buyer needs using frameworks like the KANO model, then layering in narrative, brand, and go-to-market strategy. From structuring MarTech stacks and internal processes to defining product marketing roadmaps and revenue metrics, Ian outlines a practical, step-by-step approach to building a scalable marketing engine. He also reframes creativity as strategic problem-solving and challenges teams to rethink websites as buyer enablement platforms that educate and qualify prospects deeper in the funnel.

In this episode, we cover:

  • Why a strong data-driven foundation is critical before executing marketing campaigns
  • Aligning product, messaging, and GTM strategy using buyer needs and the KANO model
  • Reframing websites as buyer enablement platforms that drive deeper funnel engagement
  • Building scalable marketing systems across MarTech, processes, and revenue metrics

If you’re a marketing leader looking to strengthen your GTM foundation while turning your website into a true growth engine, Ian’s approach offers a clear roadmap for building, scaling, and adapting in an ever-changing B2B landscape.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Ian Dowe:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 26 Mar 2026 05:00:00 -0400 Ringmaster Ringmaster 2151 How can B2B SaaS companies build a strong go-to-market foundation and turn their website into a true driver of pipeline?

In this episode of Connect To Market, host Casey Cheshire welcomes Ian Dowe, Senior Vice President Marketing at HealthAxis, to explore how marketers can connect to their market through a deeply data-driven foundation. Ian explains why understanding your total addressable market, identifying active buyers, defining ICPs and personas, and mapping solutions to real pain points must come before any campaign execution. He shares how gaps in this foundation often stem from organizational maturity and why early success can create false confidence as markets inevitably shift.

He breaks down how leaders can build from the ground up by aligning product to buyer needs using frameworks like the KANO model, then layering in narrative, brand, and go-to-market strategy. From structuring MarTech stacks and internal processes to defining product marketing roadmaps and revenue metrics, Ian outlines a practical, step-by-step approach to building a scalable marketing engine. He also reframes creativity as strategic problem-solving and challenges teams to rethink websites as buyer enablement platforms that educate and qualify prospects deeper in the funnel.

In this episode, we cover:

  • Why a strong data-driven foundation is critical before executing marketing campaigns
  • Aligning product, messaging, and GTM strategy using buyer needs and the KANO model
  • Reframing websites as buyer enablement platforms that drive deeper funnel engagement
  • Building scalable marketing systems across MarTech, processes, and revenue metrics

If you’re a marketing leader looking to strengthen your GTM foundation while turning your website into a true growth engine, Ian’s approach offers a clear roadmap for building, scaling, and adapting in an ever-changing B2B landscape.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Ian Dowe:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Bill Kenney: Trade Show Masterclass - Episode #39 39 39 Bill Kenney: Trade Show Masterclass - Episode #39 full f62dda89-b827-42ad-ab9e-fe48d41b98ea https://share.transistor.fm/s/c48f6d3c How can booth design and messaging transform your trade show results?


In this special episode of Connect To Market, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.


Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.


In this episode, we cover:

  • Why customer-focused booth messaging outperforms company-centric designs
  • The power of short, strategic conversations over lengthy sales pitches
  • Why cluttered booths and generic giveaways can hurt your brand presence
  • Bill’s framework for turning trade shows into high-performing lead gen channels

If you’re ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won’t want to miss!


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Bill:

Ways to Tune In:


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can booth design and messaging transform your trade show results?


In this special episode of Connect To Market, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.


Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.


In this episode, we cover:

  • Why customer-focused booth messaging outperforms company-centric designs
  • The power of short, strategic conversations over lengthy sales pitches
  • Why cluttered booths and generic giveaways can hurt your brand presence
  • Bill’s framework for turning trade shows into high-performing lead gen channels

If you’re ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won’t want to miss!


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Bill:

Ways to Tune In:


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 19 Mar 2026 05:00:00 -0400 Ringmaster Ringmaster 3232 How can booth design and messaging transform your trade show results?


In this special episode of Connect To Market, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.


Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.


In this episode, we cover:

  • Why customer-focused booth messaging outperforms company-centric designs
  • The power of short, strategic conversations over lengthy sales pitches
  • Why cluttered booths and generic giveaways can hurt your brand presence
  • Bill’s framework for turning trade shows into high-performing lead gen channels

If you’re ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won’t want to miss!


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Bill:

Ways to Tune In:


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Angela Earl: Honest Conversations, Moving Feedback Through Teams & Using Real Signals - Episode #38 38 38 Angela Earl: Honest Conversations, Moving Feedback Through Teams & Using Real Signals - Episode #38 full 1b82c092-7cdf-4f79-ad14-224119862bdf https://share.transistor.fm/s/328a18b4 How can marketers better connect with their market when customer insights are often filtered, polished, or stuck in silos?

In this episode of Connect To Market, host Casey Cheshire welcomes B2B GTM Leader Angela Earl to explore how organizations can strengthen their connection to customers by listening more closely- not just to feedback, but to the real conversations happening across their teams. Angela explains why the most valuable insights often emerge when things aren’t going well, and why leaders must create an environment where honesty and vulnerability are encouraged so teams feel comfortable sharing what they’re truly hearing from customers.


She shares why building a shared understanding of the customer across go-to-market teams is critical, and how marketers can capture real signals such as objections, friction points, and recurring questions through tools like call transcripts and systems like Salesforce or HubSpot. Angela also emphasizes the importance of establishing a regular cadence to review feedback and ensure insights move across teams rather than getting lost in isolated systems. From using AI to accelerate research to validating insights through real conversations, she outlines practical ways leaders can stay close to the voice of the customer.

In this episode, we cover:

  • Why real conversations often reveal more than polished customer feedback
  • Building a shared understanding of the customer across go-to-market teams
  • Capturing and sharing real customer signals through tools and systems
  • Creating a regular feedback cadence to prevent insights from getting stuck in silos

If you’re a marketing leader looking to strengthen alignment across teams while staying closer to the voice of the customer, Angela’s approach offers practical ways to turn everyday conversations into meaningful market insight.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Angela:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can marketers better connect with their market when customer insights are often filtered, polished, or stuck in silos?

In this episode of Connect To Market, host Casey Cheshire welcomes B2B GTM Leader Angela Earl to explore how organizations can strengthen their connection to customers by listening more closely- not just to feedback, but to the real conversations happening across their teams. Angela explains why the most valuable insights often emerge when things aren’t going well, and why leaders must create an environment where honesty and vulnerability are encouraged so teams feel comfortable sharing what they’re truly hearing from customers.


She shares why building a shared understanding of the customer across go-to-market teams is critical, and how marketers can capture real signals such as objections, friction points, and recurring questions through tools like call transcripts and systems like Salesforce or HubSpot. Angela also emphasizes the importance of establishing a regular cadence to review feedback and ensure insights move across teams rather than getting lost in isolated systems. From using AI to accelerate research to validating insights through real conversations, she outlines practical ways leaders can stay close to the voice of the customer.

In this episode, we cover:

  • Why real conversations often reveal more than polished customer feedback
  • Building a shared understanding of the customer across go-to-market teams
  • Capturing and sharing real customer signals through tools and systems
  • Creating a regular feedback cadence to prevent insights from getting stuck in silos

If you’re a marketing leader looking to strengthen alignment across teams while staying closer to the voice of the customer, Angela’s approach offers practical ways to turn everyday conversations into meaningful market insight.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Angela:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 12 Mar 2026 05:00:00 -0400 Ringmaster Ringmaster 1473 How can marketers better connect with their market when customer insights are often filtered, polished, or stuck in silos?

In this episode of Connect To Market, host Casey Cheshire welcomes B2B GTM Leader Angela Earl to explore how organizations can strengthen their connection to customers by listening more closely- not just to feedback, but to the real conversations happening across their teams. Angela explains why the most valuable insights often emerge when things aren’t going well, and why leaders must create an environment where honesty and vulnerability are encouraged so teams feel comfortable sharing what they’re truly hearing from customers.


She shares why building a shared understanding of the customer across go-to-market teams is critical, and how marketers can capture real signals such as objections, friction points, and recurring questions through tools like call transcripts and systems like Salesforce or HubSpot. Angela also emphasizes the importance of establishing a regular cadence to review feedback and ensure insights move across teams rather than getting lost in isolated systems. From using AI to accelerate research to validating insights through real conversations, she outlines practical ways leaders can stay close to the voice of the customer.

In this episode, we cover:

  • Why real conversations often reveal more than polished customer feedback
  • Building a shared understanding of the customer across go-to-market teams
  • Capturing and sharing real customer signals through tools and systems
  • Creating a regular feedback cadence to prevent insights from getting stuck in silos

If you’re a marketing leader looking to strengthen alignment across teams while staying closer to the voice of the customer, Angela’s approach offers practical ways to turn everyday conversations into meaningful market insight.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Angela:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Valerie Zargarpur: Crafting Brand Stories & Cybersecurity Differentiation - Episode #37 37 37 Valerie Zargarpur: Crafting Brand Stories & Cybersecurity Differentiation - Episode #37 full a9cf2134-5abd-49e2-a61d-a35df10f617f https://share.transistor.fm/s/de9f6be1 How can B2B brands win discovery, trust, and positioning when most cybersecurity messaging blends together?

In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Zargarpur, Head of Marketing at Monad, to explore how marketers can connect to their market through brand story rather than just visual identity. Valerie explains why B2B, especially cybersecurity, often relies on jargon and executive-focused messaging, even though day-to-day users champion products. She shares why focusing on real customer insights and validated use cases can help brands stand out and build trust in a crowded market.


She breaks down how leaders can move from generic messaging to earning understanding by listening to customers, reviewing sales conversations for themes, challenging assumptions about the ideal customer profile, and positioning around use cases that resonate. From creating cohesive go-to-market narratives to leveraging origin stories for brand personality, Valerie outlines practical ways to differentiate and connect with audiences. She also reflects on iterative testing of messaging and applying B2C lessons in niche B2B contexts.

In this episode, we cover:

  • Why B2B and cybersecurity brands often blend in and how storytelling can differentiate them
  • Building a cohesive narrative from customer insights and validated use cases
  • Leveraging origin stories to create brand personality and emotional connection
  • Iterative testing of messaging to ensure clarity, simplicity, and resonance

If you’re a marketing leader looking to break through the noise while building deeper market trust, Valerie’s approach offers a clear roadmap for sharpening positioning, increasing credibility, and connecting with real users through authentic brand story.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Valerie:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can B2B brands win discovery, trust, and positioning when most cybersecurity messaging blends together?

In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Zargarpur, Head of Marketing at Monad, to explore how marketers can connect to their market through brand story rather than just visual identity. Valerie explains why B2B, especially cybersecurity, often relies on jargon and executive-focused messaging, even though day-to-day users champion products. She shares why focusing on real customer insights and validated use cases can help brands stand out and build trust in a crowded market.


She breaks down how leaders can move from generic messaging to earning understanding by listening to customers, reviewing sales conversations for themes, challenging assumptions about the ideal customer profile, and positioning around use cases that resonate. From creating cohesive go-to-market narratives to leveraging origin stories for brand personality, Valerie outlines practical ways to differentiate and connect with audiences. She also reflects on iterative testing of messaging and applying B2C lessons in niche B2B contexts.

In this episode, we cover:

  • Why B2B and cybersecurity brands often blend in and how storytelling can differentiate them
  • Building a cohesive narrative from customer insights and validated use cases
  • Leveraging origin stories to create brand personality and emotional connection
  • Iterative testing of messaging to ensure clarity, simplicity, and resonance

If you’re a marketing leader looking to break through the noise while building deeper market trust, Valerie’s approach offers a clear roadmap for sharpening positioning, increasing credibility, and connecting with real users through authentic brand story.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Valerie:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 05 Mar 2026 05:00:00 -0500 Ringmaster Ringmaster 2155 How can B2B brands win discovery, trust, and positioning when most cybersecurity messaging blends together?

In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Zargarpur, Head of Marketing at Monad, to explore how marketers can connect to their market through brand story rather than just visual identity. Valerie explains why B2B, especially cybersecurity, often relies on jargon and executive-focused messaging, even though day-to-day users champion products. She shares why focusing on real customer insights and validated use cases can help brands stand out and build trust in a crowded market.


She breaks down how leaders can move from generic messaging to earning understanding by listening to customers, reviewing sales conversations for themes, challenging assumptions about the ideal customer profile, and positioning around use cases that resonate. From creating cohesive go-to-market narratives to leveraging origin stories for brand personality, Valerie outlines practical ways to differentiate and connect with audiences. She also reflects on iterative testing of messaging and applying B2C lessons in niche B2B contexts.

In this episode, we cover:

  • Why B2B and cybersecurity brands often blend in and how storytelling can differentiate them
  • Building a cohesive narrative from customer insights and validated use cases
  • Leveraging origin stories to create brand personality and emotional connection
  • Iterative testing of messaging to ensure clarity, simplicity, and resonance

If you’re a marketing leader looking to break through the noise while building deeper market trust, Valerie’s approach offers a clear roadmap for sharpening positioning, increasing credibility, and connecting with real users through authentic brand story.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Valerie:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire John Rougeux: Category Strategy, Inflection Points & Executive Alignment - Episode #36 36 36 John Rougeux: Category Strategy, Inflection Points & Executive Alignment - Episode #36 full 80fe368e-d49d-41ec-b04e-949aef1a0be3 https://share.transistor.fm/s/46f5f1b2 How can marketers escape the tactics trap and build category strategy that actually connects to the market?

In this episode of Connect To Market, host Casey Cheshire welcomes John Rougeux, Founder of Flag & Frontier, to unpack why marketers are often set up for failure when they’re handed KPIs without influence over strategy. John argues that real market connection starts with understanding the category, buyer environment, and problem maturity - not chasing isolated tactics. Using a race car analogy, he explains why fundamentals matter more than surface-level optimization and how marketing becomes powerful when it shapes direction, not just execution.


John outlines three core pillars: first, aligning on the real problem and who it’s for by talking directly to customers; second, assessing the maturity of that problem to determine whether to create a category, carve out a niche in a mature market, or reinforce leadership like Salesforce; and third, distilling strategy into a clear narrative that aligns internal teams and guides external messaging. Drawing a parallel to a trial lawyer’s structured argument, he explains how strong strategy blends logic and emotion to move markets. He also shares lessons from his path from finance to performance marketing to advising companies at strategic inflection points, including examples like how Zoom reinvigorated a crowded space.


In this episode, we cover:

  • Why marketers get trapped in tactics without strategic influence
  • How to define the right problem through customer conversations
  • How category maturity shapes whether you evangelize, niche down, or lead
  • Why strategy must be distilled into a narrative that aligns teams and drives growth

If you’re a marketing leader navigating crowded markets, executive misalignment, or a major inflection point, John’s framework offers a practical roadmap for moving from activity to alignment and from tactics to true category strategy.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with John:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can marketers escape the tactics trap and build category strategy that actually connects to the market?

In this episode of Connect To Market, host Casey Cheshire welcomes John Rougeux, Founder of Flag & Frontier, to unpack why marketers are often set up for failure when they’re handed KPIs without influence over strategy. John argues that real market connection starts with understanding the category, buyer environment, and problem maturity - not chasing isolated tactics. Using a race car analogy, he explains why fundamentals matter more than surface-level optimization and how marketing becomes powerful when it shapes direction, not just execution.


John outlines three core pillars: first, aligning on the real problem and who it’s for by talking directly to customers; second, assessing the maturity of that problem to determine whether to create a category, carve out a niche in a mature market, or reinforce leadership like Salesforce; and third, distilling strategy into a clear narrative that aligns internal teams and guides external messaging. Drawing a parallel to a trial lawyer’s structured argument, he explains how strong strategy blends logic and emotion to move markets. He also shares lessons from his path from finance to performance marketing to advising companies at strategic inflection points, including examples like how Zoom reinvigorated a crowded space.


In this episode, we cover:

  • Why marketers get trapped in tactics without strategic influence
  • How to define the right problem through customer conversations
  • How category maturity shapes whether you evangelize, niche down, or lead
  • Why strategy must be distilled into a narrative that aligns teams and drives growth

If you’re a marketing leader navigating crowded markets, executive misalignment, or a major inflection point, John’s framework offers a practical roadmap for moving from activity to alignment and from tactics to true category strategy.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with John:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 26 Feb 2026 05:00:00 -0500 Ringmaster Ringmaster 2852 How can marketers escape the tactics trap and build category strategy that actually connects to the market?

In this episode of Connect To Market, host Casey Cheshire welcomes John Rougeux, Founder of Flag & Frontier, to unpack why marketers are often set up for failure when they’re handed KPIs without influence over strategy. John argues that real market connection starts with understanding the category, buyer environment, and problem maturity - not chasing isolated tactics. Using a race car analogy, he explains why fundamentals matter more than surface-level optimization and how marketing becomes powerful when it shapes direction, not just execution.


John outlines three core pillars: first, aligning on the real problem and who it’s for by talking directly to customers; second, assessing the maturity of that problem to determine whether to create a category, carve out a niche in a mature market, or reinforce leadership like Salesforce; and third, distilling strategy into a clear narrative that aligns internal teams and guides external messaging. Drawing a parallel to a trial lawyer’s structured argument, he explains how strong strategy blends logic and emotion to move markets. He also shares lessons from his path from finance to performance marketing to advising companies at strategic inflection points, including examples like how Zoom reinvigorated a crowded space.


In this episode, we cover:

  • Why marketers get trapped in tactics without strategic influence
  • How to define the right problem through customer conversations
  • How category maturity shapes whether you evangelize, niche down, or lead
  • Why strategy must be distilled into a narrative that aligns teams and drives growth

If you’re a marketing leader navigating crowded markets, executive misalignment, or a major inflection point, John’s framework offers a practical roadmap for moving from activity to alignment and from tactics to true category strategy.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with John:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Valerie Riley: Optimizing GEO, Earning Trust & Challenger Brands - Episode #35 35 35 Valerie Riley: Optimizing GEO, Earning Trust & Challenger Brands - Episode #35 full c5f5e7e0-3bfb-4be1-9b6e-1a99610f0796 https://share.transistor.fm/s/bfe032f3 How can challenger brands win discovery, trust, and positioning as generative AI reshapes how buyers find and evaluate solutions?

In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Riley, Vice President of Marketing & Strategy at Unbounce and Co-Host of the Closing Time podcast, to explore how generative engine optimization (GEO) is transforming modern marketing. Valerie explains why GEO is emerging as a defining 2026 trend and how it shifts discovery from traditional search rankings to AI-generated recommendations. She shares why this shift can favor focused challenger brands over large incumbents that have historically dominated through budget and content scale.

She breaks down how marketers can move from buying attention to earning understanding by sharpening positioning, embracing specificity, and creating content that educates rather than shouts. From building credibility through transparent comparisons to activating authentic B2B influencer relationships, Valerie outlines practical ways to increase trust and relevance in AI-driven discovery. She also reflects on internal AI adoption, top-down leadership support, and the discipline required to focus strategy when resources are limited.


 In this episode, we cover:

  • Why GEO is reshaping discovery and favoring challenger brands
  • How specificity and niche positioning improve AI visibility
  • Practical strategies for trust-building through education and comparisons
  • The role of influencer marketing and internal AI adoption in accelerating growth

 If you’re a marketing leader looking to compete in an AI-powered landscape while building deeper market trust, Valerie’s approach offers a clear roadmap for sharpening positioning, increasing credibility, and winning in generative search.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Valerie:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can challenger brands win discovery, trust, and positioning as generative AI reshapes how buyers find and evaluate solutions?

In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Riley, Vice President of Marketing & Strategy at Unbounce and Co-Host of the Closing Time podcast, to explore how generative engine optimization (GEO) is transforming modern marketing. Valerie explains why GEO is emerging as a defining 2026 trend and how it shifts discovery from traditional search rankings to AI-generated recommendations. She shares why this shift can favor focused challenger brands over large incumbents that have historically dominated through budget and content scale.

She breaks down how marketers can move from buying attention to earning understanding by sharpening positioning, embracing specificity, and creating content that educates rather than shouts. From building credibility through transparent comparisons to activating authentic B2B influencer relationships, Valerie outlines practical ways to increase trust and relevance in AI-driven discovery. She also reflects on internal AI adoption, top-down leadership support, and the discipline required to focus strategy when resources are limited.


 In this episode, we cover:

  • Why GEO is reshaping discovery and favoring challenger brands
  • How specificity and niche positioning improve AI visibility
  • Practical strategies for trust-building through education and comparisons
  • The role of influencer marketing and internal AI adoption in accelerating growth

 If you’re a marketing leader looking to compete in an AI-powered landscape while building deeper market trust, Valerie’s approach offers a clear roadmap for sharpening positioning, increasing credibility, and winning in generative search.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Valerie:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 19 Feb 2026 05:00:00 -0500 Ringmaster Ringmaster 2603 How can challenger brands win discovery, trust, and positioning as generative AI reshapes how buyers find and evaluate solutions?

In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Riley, Vice President of Marketing & Strategy at Unbounce and Co-Host of the Closing Time podcast, to explore how generative engine optimization (GEO) is transforming modern marketing. Valerie explains why GEO is emerging as a defining 2026 trend and how it shifts discovery from traditional search rankings to AI-generated recommendations. She shares why this shift can favor focused challenger brands over large incumbents that have historically dominated through budget and content scale.

She breaks down how marketers can move from buying attention to earning understanding by sharpening positioning, embracing specificity, and creating content that educates rather than shouts. From building credibility through transparent comparisons to activating authentic B2B influencer relationships, Valerie outlines practical ways to increase trust and relevance in AI-driven discovery. She also reflects on internal AI adoption, top-down leadership support, and the discipline required to focus strategy when resources are limited.


 In this episode, we cover:

  • Why GEO is reshaping discovery and favoring challenger brands
  • How specificity and niche positioning improve AI visibility
  • Practical strategies for trust-building through education and comparisons
  • The role of influencer marketing and internal AI adoption in accelerating growth

 If you’re a marketing leader looking to compete in an AI-powered landscape while building deeper market trust, Valerie’s approach offers a clear roadmap for sharpening positioning, increasing credibility, and winning in generative search.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Valerie:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Scott Brinker: Product Marketing, AEO & Control of the Customer’s Journey - Episode #34 34 34 Scott Brinker: Product Marketing, AEO & Control of the Customer’s Journey - Episode #34 full e778463b-647f-40bf-b90c-aec04b30eb9d https://share.transistor.fm/s/8afe88fb How can mastering MarTech unlock customer connection and marketing success in the age of AI?

In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a technology-driven world. Scott shares how prioritizing direct customer engagement, maintaining brand integrity, and delivering exceptional experiences provides a foundation for more effective, human-centered marketing.

He explores how AI is reshaping consumer behavior, why traditional marketing principles remain important, and how marketing leaders can balance technology with human connection. From leveraging customer advocacy to ethical considerations in algorithmic pricing, Scott breaks down actionable strategies for creating loyal audiences, building trust, and driving meaningful impact. He also reflects on his journey in MarTech and how it informs his approach to marketing leadership.

In this episode, we cover:

  • Why customer interaction is essential for modern marketing
  • How AI is transforming marketing strategies and consumer expectations
  • Practical strategies for fostering customer loyalty and advocacy
  • Ethical considerations in AI-driven marketing and algorithmic pricing

If you’re a marketing leader looking to thrive in a fast-paced digital landscape while keeping human connection at the center, Scott’s approach offers a clear roadmap for building more strategic, customer-focused, and impactful marketing.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Scott:

  • LinkedIn: https://www.linkedin.com/in/sjbrinker/
  • Chief Martec: chiefmartec.com

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can mastering MarTech unlock customer connection and marketing success in the age of AI?

In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a technology-driven world. Scott shares how prioritizing direct customer engagement, maintaining brand integrity, and delivering exceptional experiences provides a foundation for more effective, human-centered marketing.

He explores how AI is reshaping consumer behavior, why traditional marketing principles remain important, and how marketing leaders can balance technology with human connection. From leveraging customer advocacy to ethical considerations in algorithmic pricing, Scott breaks down actionable strategies for creating loyal audiences, building trust, and driving meaningful impact. He also reflects on his journey in MarTech and how it informs his approach to marketing leadership.

In this episode, we cover:

  • Why customer interaction is essential for modern marketing
  • How AI is transforming marketing strategies and consumer expectations
  • Practical strategies for fostering customer loyalty and advocacy
  • Ethical considerations in AI-driven marketing and algorithmic pricing

If you’re a marketing leader looking to thrive in a fast-paced digital landscape while keeping human connection at the center, Scott’s approach offers a clear roadmap for building more strategic, customer-focused, and impactful marketing.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Scott:

  • LinkedIn: https://www.linkedin.com/in/sjbrinker/
  • Chief Martec: chiefmartec.com

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 12 Feb 2026 05:00:00 -0500 Ringmaster Ringmaster 2908 How can mastering MarTech unlock customer connection and marketing success in the age of AI?

In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a technology-driven world. Scott shares how prioritizing direct customer engagement, maintaining brand integrity, and delivering exceptional experiences provides a foundation for more effective, human-centered marketing.

He explores how AI is reshaping consumer behavior, why traditional marketing principles remain important, and how marketing leaders can balance technology with human connection. From leveraging customer advocacy to ethical considerations in algorithmic pricing, Scott breaks down actionable strategies for creating loyal audiences, building trust, and driving meaningful impact. He also reflects on his journey in MarTech and how it informs his approach to marketing leadership.

In this episode, we cover:

  • Why customer interaction is essential for modern marketing
  • How AI is transforming marketing strategies and consumer expectations
  • Practical strategies for fostering customer loyalty and advocacy
  • Ethical considerations in AI-driven marketing and algorithmic pricing

If you’re a marketing leader looking to thrive in a fast-paced digital landscape while keeping human connection at the center, Scott’s approach offers a clear roadmap for building more strategic, customer-focused, and impactful marketing.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Scott:

  • LinkedIn: https://www.linkedin.com/in/sjbrinker/
  • Chief Martec: chiefmartec.com

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Emily Ward: Identifying Pain Points, Standing Out & Super Bowl Ads - Episode #33 33 33 Emily Ward: Identifying Pain Points, Standing Out & Super Bowl Ads - Episode #33 full d83901ee-69f9-4d92-a5a8-8629ec14e249 https://share.transistor.fm/s/3086875e How can marketers build stronger connections by truly listening to their customers?

In this episode of Connect To Market, host Casey Cheshire sits down with Emily Ward, Vice President of Marketing at Maxwell, to explore why direct customer conversations are still one of the most powerful tools in a marketer’s toolkit. Emily shares how common obstacles like egocentric thinking, fear of honest feedback, and internal gatekeeping can prevent teams from deeply understanding their audience and how to break through them.


She unpacks practical ways to get closer to customers, from partnering with customer success teams to leveraging events, outreach, and qualitative feedback to uncover real pain points. Emily also reflects on her marketing origin story, the importance of differentiating yourself in a crowded market, and how emerging technologies like AI are reshaping SEO, inbound tracking, and the future of marketing. Throughout the conversation, she offers grounded advice for leaders who want to adapt, learn faster, and continuously refine their strategies based on what customers actually need.

In this episode, we cover:

  • Why talking directly to customers is essential for effective marketing
  • How to overcome internal gatekeeping and fear of customer feedback
  • Practical methods for uncovering deeper customer pain points
  • How AI and emerging technologies are influencing modern marketing strategies

If you’re a marketing leader looking to build more authentic connections and create strategies rooted in real customer insight, Emily’s perspective offers clear, actionable guidance for staying relevant and effective in an evolving landscape.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Emily:

  • LinkedIn: https://www.linkedin.com/in/emily-ward-marketing-vp/ 
  • Maxwell: https://himaxwell.com/ 
  • TikTok: https://tiktok.com/@emilyward011  

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can marketers build stronger connections by truly listening to their customers?

In this episode of Connect To Market, host Casey Cheshire sits down with Emily Ward, Vice President of Marketing at Maxwell, to explore why direct customer conversations are still one of the most powerful tools in a marketer’s toolkit. Emily shares how common obstacles like egocentric thinking, fear of honest feedback, and internal gatekeeping can prevent teams from deeply understanding their audience and how to break through them.


She unpacks practical ways to get closer to customers, from partnering with customer success teams to leveraging events, outreach, and qualitative feedback to uncover real pain points. Emily also reflects on her marketing origin story, the importance of differentiating yourself in a crowded market, and how emerging technologies like AI are reshaping SEO, inbound tracking, and the future of marketing. Throughout the conversation, she offers grounded advice for leaders who want to adapt, learn faster, and continuously refine their strategies based on what customers actually need.

In this episode, we cover:

  • Why talking directly to customers is essential for effective marketing
  • How to overcome internal gatekeeping and fear of customer feedback
  • Practical methods for uncovering deeper customer pain points
  • How AI and emerging technologies are influencing modern marketing strategies

If you’re a marketing leader looking to build more authentic connections and create strategies rooted in real customer insight, Emily’s perspective offers clear, actionable guidance for staying relevant and effective in an evolving landscape.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Emily:

  • LinkedIn: https://www.linkedin.com/in/emily-ward-marketing-vp/ 
  • Maxwell: https://himaxwell.com/ 
  • TikTok: https://tiktok.com/@emilyward011  

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 05 Feb 2026 05:00:00 -0500 Ringmaster Ringmaster 2851 How can marketers build stronger connections by truly listening to their customers?

In this episode of Connect To Market, host Casey Cheshire sits down with Emily Ward, Vice President of Marketing at Maxwell, to explore why direct customer conversations are still one of the most powerful tools in a marketer’s toolkit. Emily shares how common obstacles like egocentric thinking, fear of honest feedback, and internal gatekeeping can prevent teams from deeply understanding their audience and how to break through them.


She unpacks practical ways to get closer to customers, from partnering with customer success teams to leveraging events, outreach, and qualitative feedback to uncover real pain points. Emily also reflects on her marketing origin story, the importance of differentiating yourself in a crowded market, and how emerging technologies like AI are reshaping SEO, inbound tracking, and the future of marketing. Throughout the conversation, she offers grounded advice for leaders who want to adapt, learn faster, and continuously refine their strategies based on what customers actually need.

In this episode, we cover:

  • Why talking directly to customers is essential for effective marketing
  • How to overcome internal gatekeeping and fear of customer feedback
  • Practical methods for uncovering deeper customer pain points
  • How AI and emerging technologies are influencing modern marketing strategies

If you’re a marketing leader looking to build more authentic connections and create strategies rooted in real customer insight, Emily’s perspective offers clear, actionable guidance for staying relevant and effective in an evolving landscape.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Emily:

  • LinkedIn: https://www.linkedin.com/in/emily-ward-marketing-vp/ 
  • Maxwell: https://himaxwell.com/ 
  • TikTok: https://tiktok.com/@emilyward011  

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Tim Lozier: Making Controlled Mistakes and Breaking the Marketing Mold - Episode #32 32 32 Tim Lozier: Making Controlled Mistakes and Breaking the Marketing Mold - Episode #32 full bb70250b-6608-4917-97e1-1e6b23aee31b https://share.transistor.fm/s/225f2d50 How can strategic storytelling help marketers stand out in an AI-driven world?

In this episode of Connect To Market, host Casey Cheshire sits down with Tim Lozier, Owner of Big Breakthrough Marketing, to explore how shifting the focus from company-centric messaging to the buyer’s story creates clearer, more effective marketing. Tim shares why the most impactful content starts with understanding the real questions buyers are asking- and how AI can be used as a tool to surface those insights, not replace human judgment.

He breaks down the role of long-form, evergreen content in building trust and authority, alongside the importance of short, digestible formats that meet audiences where they are. From prioritizing clarity over jargon and frameworks over features to encouraging a culture of smart experimentation, Tim offers practical guidance for modern marketing leaders navigating an increasingly noisy landscape. He also reflects on his own path into marketing and the lessons that shaped his leadership philosophy.

In this episode, we cover:

  • Why telling the buyer’s story is more powerful than promoting the company
  • How AI can help uncover the questions buyers are truly asking
  • The role of long-form, evergreen content alongside short, digestible formats
  • Why clarity, frameworks, and authentic helpfulness drive standout marketing

If you’re a marketing leader looking to create content that cuts through the noise and truly serves your audience, Tim’s insights provide a thoughtful framework for building trust, relevance, and impact in today’s AI-driven discovery world.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Tim:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can strategic storytelling help marketers stand out in an AI-driven world?

In this episode of Connect To Market, host Casey Cheshire sits down with Tim Lozier, Owner of Big Breakthrough Marketing, to explore how shifting the focus from company-centric messaging to the buyer’s story creates clearer, more effective marketing. Tim shares why the most impactful content starts with understanding the real questions buyers are asking- and how AI can be used as a tool to surface those insights, not replace human judgment.

He breaks down the role of long-form, evergreen content in building trust and authority, alongside the importance of short, digestible formats that meet audiences where they are. From prioritizing clarity over jargon and frameworks over features to encouraging a culture of smart experimentation, Tim offers practical guidance for modern marketing leaders navigating an increasingly noisy landscape. He also reflects on his own path into marketing and the lessons that shaped his leadership philosophy.

In this episode, we cover:

  • Why telling the buyer’s story is more powerful than promoting the company
  • How AI can help uncover the questions buyers are truly asking
  • The role of long-form, evergreen content alongside short, digestible formats
  • Why clarity, frameworks, and authentic helpfulness drive standout marketing

If you’re a marketing leader looking to create content that cuts through the noise and truly serves your audience, Tim’s insights provide a thoughtful framework for building trust, relevance, and impact in today’s AI-driven discovery world.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Tim:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 29 Jan 2026 05:00:00 -0500 Ringmaster Ringmaster 2181 How can strategic storytelling help marketers stand out in an AI-driven world?

In this episode of Connect To Market, host Casey Cheshire sits down with Tim Lozier, Owner of Big Breakthrough Marketing, to explore how shifting the focus from company-centric messaging to the buyer’s story creates clearer, more effective marketing. Tim shares why the most impactful content starts with understanding the real questions buyers are asking- and how AI can be used as a tool to surface those insights, not replace human judgment.

He breaks down the role of long-form, evergreen content in building trust and authority, alongside the importance of short, digestible formats that meet audiences where they are. From prioritizing clarity over jargon and frameworks over features to encouraging a culture of smart experimentation, Tim offers practical guidance for modern marketing leaders navigating an increasingly noisy landscape. He also reflects on his own path into marketing and the lessons that shaped his leadership philosophy.

In this episode, we cover:

  • Why telling the buyer’s story is more powerful than promoting the company
  • How AI can help uncover the questions buyers are truly asking
  • The role of long-form, evergreen content alongside short, digestible formats
  • Why clarity, frameworks, and authentic helpfulness drive standout marketing

If you’re a marketing leader looking to create content that cuts through the noise and truly serves your audience, Tim’s insights provide a thoughtful framework for building trust, relevance, and impact in today’s AI-driven discovery world.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Tim:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Chris Silvestri: Internal Alignment, Customer Insights & Positioning Frameworks - Episode #31 31 31 Chris Silvestri: Internal Alignment, Customer Insights & Positioning Frameworks - Episode #31 full 8bfed7ea-ffd8-4ece-a31a-18f34ff564ee https://share.transistor.fm/s/c3c15908 How can mastering market messaging   unlock founder-led growth in B2B SaaS?


In this episode of Connect To Market, host Casey Cheshire welcomes Chris Silvestri, Founder & Chief Conversion Copywriter at Conversion Alchemy, to unpack how achieving message-market fit can transform B2B marketing effectiveness. Chris shares how deeply understanding your market through research, internal team alignment, and competitive analysis creates a strong foundation for smarter strategy and more impactful messaging.  

He explores why many marketing challenges stem from unclear positioning, and how asking the right questions, analyzing competitors, and understanding customer psychology brings clarity, focus, and stronger collaboration across teams. From balancing AI-assisted copywriting with human-driven creativity to refining messaging strategies based on market insights, Chris breaks down practical approaches for building differentiated, resonant market communication. He also discusses how his journey into copywriting and everyday experiences shaped his approach to marketing and leadership.

In this episode, we cover:

  • Why understanding your market is essential for effective messaging
  • How internal alignment and competitive analysis drive team success
  • The role of AI personas and human-driven copywriting in crafting messaging
  • Practical steps to differentiate your offerings and refine your value proposition

If you’re a marketing leader or founder looking to connect more deeply with your market and customers, Chris’s approach offers a clear roadmap to building a more strategic, human-centered, and effective messaging strategy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Chris:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can mastering market messaging   unlock founder-led growth in B2B SaaS?


In this episode of Connect To Market, host Casey Cheshire welcomes Chris Silvestri, Founder & Chief Conversion Copywriter at Conversion Alchemy, to unpack how achieving message-market fit can transform B2B marketing effectiveness. Chris shares how deeply understanding your market through research, internal team alignment, and competitive analysis creates a strong foundation for smarter strategy and more impactful messaging.  

He explores why many marketing challenges stem from unclear positioning, and how asking the right questions, analyzing competitors, and understanding customer psychology brings clarity, focus, and stronger collaboration across teams. From balancing AI-assisted copywriting with human-driven creativity to refining messaging strategies based on market insights, Chris breaks down practical approaches for building differentiated, resonant market communication. He also discusses how his journey into copywriting and everyday experiences shaped his approach to marketing and leadership.

In this episode, we cover:

  • Why understanding your market is essential for effective messaging
  • How internal alignment and competitive analysis drive team success
  • The role of AI personas and human-driven copywriting in crafting messaging
  • Practical steps to differentiate your offerings and refine your value proposition

If you’re a marketing leader or founder looking to connect more deeply with your market and customers, Chris’s approach offers a clear roadmap to building a more strategic, human-centered, and effective messaging strategy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Chris:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 22 Jan 2026 05:00:00 -0500 Ringmaster Ringmaster 2845 How can mastering market messaging   unlock founder-led growth in B2B SaaS?


In this episode of Connect To Market, host Casey Cheshire welcomes Chris Silvestri, Founder & Chief Conversion Copywriter at Conversion Alchemy, to unpack how achieving message-market fit can transform B2B marketing effectiveness. Chris shares how deeply understanding your market through research, internal team alignment, and competitive analysis creates a strong foundation for smarter strategy and more impactful messaging.  

He explores why many marketing challenges stem from unclear positioning, and how asking the right questions, analyzing competitors, and understanding customer psychology brings clarity, focus, and stronger collaboration across teams. From balancing AI-assisted copywriting with human-driven creativity to refining messaging strategies based on market insights, Chris breaks down practical approaches for building differentiated, resonant market communication. He also discusses how his journey into copywriting and everyday experiences shaped his approach to marketing and leadership.

In this episode, we cover:

  • Why understanding your market is essential for effective messaging
  • How internal alignment and competitive analysis drive team success
  • The role of AI personas and human-driven copywriting in crafting messaging
  • Practical steps to differentiate your offerings and refine your value proposition

If you’re a marketing leader or founder looking to connect more deeply with your market and customers, Chris’s approach offers a clear roadmap to building a more strategic, human-centered, and effective messaging strategy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Chris:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire David Schnepp: Knowing Your Market, Embracing Curiosity & Building Effective Teams - Episode #30 30 30 David Schnepp: Knowing Your Market, Embracing Curiosity & Building Effective Teams - Episode #30 full 8117cd07-05b9-4192-a4a2-4efb1f192d67 https://share.transistor.fm/s/403f4a54 How can deep market knowledge help your team win in B2B SaaS marketing?


In this episode of Connect To Market, host Casey Cheshire welcomes David Schnepp, VP of Marketing at Virdee, to unpack how truly understanding your market can transform B2B marketing effectiveness. David shares how continuously learning about industry trends, listening to customer needs, and fostering company-wide expertise creates a strong foundation for smarter strategy and more impactful campaigns.


He explores why many marketing challenges stem from a lack of market understanding, and how investing in learning, curiosity, and knowledge sharing brings clarity, focus, and stronger collaboration across teams. From innovative marketing strategies like direct mail to the importance of soft skills and emotional intelligence, David breaks down practical approaches for building a knowledgeable, adaptable, and successful team. He also discusses how everyday experiences, learning from failures, and company culture shape more effective leadership.

In this episode, we cover:

  • Why truly understanding your market is essential for effective marketing
  • How continuous learning and knowledge sharing drive team success
  • The value of curiosity, emotional intelligence, and soft skills in leadership
  • Innovative strategies and learning from everyday experiences

If you’re a marketing leader looking to connect more deeply with your market and customers, David’s approach offers a clear roadmap to building a more strategic, human-centered, and knowledgeable marketing organization.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can deep market knowledge help your team win in B2B SaaS marketing?


In this episode of Connect To Market, host Casey Cheshire welcomes David Schnepp, VP of Marketing at Virdee, to unpack how truly understanding your market can transform B2B marketing effectiveness. David shares how continuously learning about industry trends, listening to customer needs, and fostering company-wide expertise creates a strong foundation for smarter strategy and more impactful campaigns.


He explores why many marketing challenges stem from a lack of market understanding, and how investing in learning, curiosity, and knowledge sharing brings clarity, focus, and stronger collaboration across teams. From innovative marketing strategies like direct mail to the importance of soft skills and emotional intelligence, David breaks down practical approaches for building a knowledgeable, adaptable, and successful team. He also discusses how everyday experiences, learning from failures, and company culture shape more effective leadership.

In this episode, we cover:

  • Why truly understanding your market is essential for effective marketing
  • How continuous learning and knowledge sharing drive team success
  • The value of curiosity, emotional intelligence, and soft skills in leadership
  • Innovative strategies and learning from everyday experiences

If you’re a marketing leader looking to connect more deeply with your market and customers, David’s approach offers a clear roadmap to building a more strategic, human-centered, and knowledgeable marketing organization.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 15 Jan 2026 05:00:00 -0500 Ringmaster Ringmaster 3089 How can deep market knowledge help your team win in B2B SaaS marketing?


In this episode of Connect To Market, host Casey Cheshire welcomes David Schnepp, VP of Marketing at Virdee, to unpack how truly understanding your market can transform B2B marketing effectiveness. David shares how continuously learning about industry trends, listening to customer needs, and fostering company-wide expertise creates a strong foundation for smarter strategy and more impactful campaigns.


He explores why many marketing challenges stem from a lack of market understanding, and how investing in learning, curiosity, and knowledge sharing brings clarity, focus, and stronger collaboration across teams. From innovative marketing strategies like direct mail to the importance of soft skills and emotional intelligence, David breaks down practical approaches for building a knowledgeable, adaptable, and successful team. He also discusses how everyday experiences, learning from failures, and company culture shape more effective leadership.

In this episode, we cover:

  • Why truly understanding your market is essential for effective marketing
  • How continuous learning and knowledge sharing drive team success
  • The value of curiosity, emotional intelligence, and soft skills in leadership
  • Innovative strategies and learning from everyday experiences

If you’re a marketing leader looking to connect more deeply with your market and customers, David’s approach offers a clear roadmap to building a more strategic, human-centered, and knowledgeable marketing organization.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Jennifer Cortez: Ditch Dinosaur Marketing, Leverage AI & Build Buyer Trust - Episode #29 29 29 Jennifer Cortez: Ditch Dinosaur Marketing, Leverage AI & Build Buyer Trust - Episode #29 full c72df954-b356-4194-954a-8978b04a160e https://share.transistor.fm/s/3ade79a8 How can marketers break old habits and innovate to create meaningful B2B buyer experiences?

In this episode of Connect To Market, host Casey Cheshire sits down with Jennifer Cortez, Chief Marketing Officer of Alkami Technology, to explore how innovative marketing strategies can create real value and move beyond outdated practices. Jennifer shares her perspectives as a SaaS marketing expert, emphasizing the importance of personalized approaches, a culture of experimentation, and leveraging data and AI for smarter decision-making.


Jennifer provides practical insights on rethinking traditional marketing tools, crafting content that resonates, and embracing the evolving buyer’s journey. She discusses the significance of mentorship, taking calculated risks, and fostering a marketing culture that continuously innovates. Through real-world examples, Jennifer highlights how leaders can create meaningful buyer experiences while staying ahead of the curve in an increasingly competitive market.

In this episode, we cover:

  • Why marketing the way you want to be marketed to leads to stronger buyer connections
  • How to balance personalization, content strategy, and data-driven decision-making
  • The role of AI and innovation in shaping the future of B2B marketing
  • Why embracing change, mentorship, and risk-taking is critical for growth

If you’re a marketing leader looking to break away from “dinosaur” practices, elevate your strategies, and create experiences that truly engage buyers, Jennifer’s insights provide an actionable roadmap for modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Jennifer:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can marketers break old habits and innovate to create meaningful B2B buyer experiences?

In this episode of Connect To Market, host Casey Cheshire sits down with Jennifer Cortez, Chief Marketing Officer of Alkami Technology, to explore how innovative marketing strategies can create real value and move beyond outdated practices. Jennifer shares her perspectives as a SaaS marketing expert, emphasizing the importance of personalized approaches, a culture of experimentation, and leveraging data and AI for smarter decision-making.


Jennifer provides practical insights on rethinking traditional marketing tools, crafting content that resonates, and embracing the evolving buyer’s journey. She discusses the significance of mentorship, taking calculated risks, and fostering a marketing culture that continuously innovates. Through real-world examples, Jennifer highlights how leaders can create meaningful buyer experiences while staying ahead of the curve in an increasingly competitive market.

In this episode, we cover:

  • Why marketing the way you want to be marketed to leads to stronger buyer connections
  • How to balance personalization, content strategy, and data-driven decision-making
  • The role of AI and innovation in shaping the future of B2B marketing
  • Why embracing change, mentorship, and risk-taking is critical for growth

If you’re a marketing leader looking to break away from “dinosaur” practices, elevate your strategies, and create experiences that truly engage buyers, Jennifer’s insights provide an actionable roadmap for modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Jennifer:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 08 Jan 2026 05:00:00 -0500 Ringmaster Ringmaster 2225 How can marketers break old habits and innovate to create meaningful B2B buyer experiences?

In this episode of Connect To Market, host Casey Cheshire sits down with Jennifer Cortez, Chief Marketing Officer of Alkami Technology, to explore how innovative marketing strategies can create real value and move beyond outdated practices. Jennifer shares her perspectives as a SaaS marketing expert, emphasizing the importance of personalized approaches, a culture of experimentation, and leveraging data and AI for smarter decision-making.


Jennifer provides practical insights on rethinking traditional marketing tools, crafting content that resonates, and embracing the evolving buyer’s journey. She discusses the significance of mentorship, taking calculated risks, and fostering a marketing culture that continuously innovates. Through real-world examples, Jennifer highlights how leaders can create meaningful buyer experiences while staying ahead of the curve in an increasingly competitive market.

In this episode, we cover:

  • Why marketing the way you want to be marketed to leads to stronger buyer connections
  • How to balance personalization, content strategy, and data-driven decision-making
  • The role of AI and innovation in shaping the future of B2B marketing
  • Why embracing change, mentorship, and risk-taking is critical for growth

If you’re a marketing leader looking to break away from “dinosaur” practices, elevate your strategies, and create experiences that truly engage buyers, Jennifer’s insights provide an actionable roadmap for modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Jennifer:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire RE-AIR Megan Ward: Power of Observation in the Era of AI - Episode #28 28 28 RE-AIR Megan Ward: Power of Observation in the Era of AI - Episode #28 full 6bc5ed15-9149-4956-88f0-d6a0838c71c5 https://share.transistor.fm/s/f2292035 What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.


Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

  • The importance of engaging directly with your target market
  • Using AI to analyze customer interactions and extract insights
  • The future of AI in marketing: digital agents and personalized tools
  • The critical role of documenting and sharing knowledge within teams

If you're looking to build deeper market connections and integrate AI thoughtfully into your marketing, Megan’s insights provide a practical guide for leaders ready to innovate and lead with empathy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Megan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.


Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

  • The importance of engaging directly with your target market
  • Using AI to analyze customer interactions and extract insights
  • The future of AI in marketing: digital agents and personalized tools
  • The critical role of documenting and sharing knowledge within teams

If you're looking to build deeper market connections and integrate AI thoughtfully into your marketing, Megan’s insights provide a practical guide for leaders ready to innovate and lead with empathy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Megan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Tue, 30 Dec 2025 05:00:00 -0500 Ringmaster Ringmaster 2890 What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.


Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

  • The importance of engaging directly with your target market
  • Using AI to analyze customer interactions and extract insights
  • The future of AI in marketing: digital agents and personalized tools
  • The critical role of documenting and sharing knowledge within teams

If you're looking to build deeper market connections and integrate AI thoughtfully into your marketing, Megan’s insights provide a practical guide for leaders ready to innovate and lead with empathy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Megan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Casey Cheshire: Expressing Excess Gratitude - Episode #27 27 27 Casey Cheshire: Expressing Excess Gratitude - Episode #27 full 4a0811ab-ad86-43fb-a08d-0bf0abaaeab8 https://share.transistor.fm/s/4c110521 What happens when we slow down and lead with gratitude in a fast-moving, pressure-filled marketing world?


In this special holiday episode of Connect To Market, host Casey Cheshire goes solo to reflect on the power of gratitude and why expressing it, openly and excessively, matters more than ever. Without a guest, Casey shares a heartfelt message of thanks to listeners, fellow marketers, and the team behind the show, creating space for presence, appreciation, and connection during the holiday season.


Casey explores how gratitude can shift perspective, ease anxiety, and reduce fear and frustration, especially during moments of uncertainty or burnout. Drawing inspiration from voices like Jay Shetty, Robert Holden, and Gertrude Stein, he highlights how gratitude fosters abundance, peace, and a deeper sense of awareness in both work and life. This episode serves as a reminder that gratitude isn’t passive, it’s a practice that can transform how we show up for ourselves and others.

In this episode, we cover:

  • Why gratitude is a powerful tool for reducing anxiety and stress
  • How expressing appreciation creates presence, peace, and perspective
  • Quotes and reflections that reframe gratitude as an active practice
  • Why now is the perfect time to pause, reflect, and say thank you

If you’re closing out the year feeling stretched, reflective, or hopeful for what’s ahead, this episode offers a meaningful pause, and an invitation to carry gratitude with you into the new year.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Casey:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> What happens when we slow down and lead with gratitude in a fast-moving, pressure-filled marketing world?


In this special holiday episode of Connect To Market, host Casey Cheshire goes solo to reflect on the power of gratitude and why expressing it, openly and excessively, matters more than ever. Without a guest, Casey shares a heartfelt message of thanks to listeners, fellow marketers, and the team behind the show, creating space for presence, appreciation, and connection during the holiday season.


Casey explores how gratitude can shift perspective, ease anxiety, and reduce fear and frustration, especially during moments of uncertainty or burnout. Drawing inspiration from voices like Jay Shetty, Robert Holden, and Gertrude Stein, he highlights how gratitude fosters abundance, peace, and a deeper sense of awareness in both work and life. This episode serves as a reminder that gratitude isn’t passive, it’s a practice that can transform how we show up for ourselves and others.

In this episode, we cover:

  • Why gratitude is a powerful tool for reducing anxiety and stress
  • How expressing appreciation creates presence, peace, and perspective
  • Quotes and reflections that reframe gratitude as an active practice
  • Why now is the perfect time to pause, reflect, and say thank you

If you’re closing out the year feeling stretched, reflective, or hopeful for what’s ahead, this episode offers a meaningful pause, and an invitation to carry gratitude with you into the new year.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Casey:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 25 Dec 2025 05:00:00 -0500 Ringmaster Ringmaster 453 What happens when we slow down and lead with gratitude in a fast-moving, pressure-filled marketing world?


In this special holiday episode of Connect To Market, host Casey Cheshire goes solo to reflect on the power of gratitude and why expressing it, openly and excessively, matters more than ever. Without a guest, Casey shares a heartfelt message of thanks to listeners, fellow marketers, and the team behind the show, creating space for presence, appreciation, and connection during the holiday season.


Casey explores how gratitude can shift perspective, ease anxiety, and reduce fear and frustration, especially during moments of uncertainty or burnout. Drawing inspiration from voices like Jay Shetty, Robert Holden, and Gertrude Stein, he highlights how gratitude fosters abundance, peace, and a deeper sense of awareness in both work and life. This episode serves as a reminder that gratitude isn’t passive, it’s a practice that can transform how we show up for ourselves and others.

In this episode, we cover:

  • Why gratitude is a powerful tool for reducing anxiety and stress
  • How expressing appreciation creates presence, peace, and perspective
  • Quotes and reflections that reframe gratitude as an active practice
  • Why now is the perfect time to pause, reflect, and say thank you

If you’re closing out the year feeling stretched, reflective, or hopeful for what’s ahead, this episode offers a meaningful pause, and an invitation to carry gratitude with you into the new year.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Casey:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Sarah McNabb: Community as a Growth Engine, The Role of Empathy & Building Resilience - Episode #26 26 26 Sarah McNabb: Community as a Growth Engine, The Role of Empathy & Building Resilience - Episode #26 full b8fffd0a-31de-457e-b757-cf54d676b9c9 https://share.transistor.fm/s/875d2be3 What does it really take to turn community into a powerful, long-term growth engine in an increasingly automated marketing world?

In this episode of Connect To Market, host Casey Cheshire sits down with Sarah McNabb, Chief Marketing Officer at GigaStar, to explore how community-driven strategies fuel sustainable marketing growth, particularly within fintech and emerging technology spaces. Sarah reframes community not as a one-off tactic, but as a core business strategy rooted in trust, advocacy, and human connection.


Sarah shares practical insights on defining community, building engaged and supportive spaces, and maintaining authenticity as AI becomes more embedded in marketing and customer experiences. She discusses the importance of empathy in customer interactions, managing communication overload, and how platforms like Discord are evolving to support diverse, purpose-driven communities. Through real-world examples, Sarah highlights how strong communities create resilience, deepen brand loyalty, and empower marketers to stay connected and informed.


In this episode, we cover:

  • Why community should be treated as a foundational marketing strategy
  • How authentic human engagement builds trust, loyalty, and advocacy
  • The role of empathy in customer experience and community leadership
  • How to balance AI-driven efficiency with meaningful human interaction

If you’re a marketing leader looking to create deeper connections, strengthen brand resilience, and drive growth through community, Sarah’s insights offer a clear and actionable path forward.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Sarah:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> What does it really take to turn community into a powerful, long-term growth engine in an increasingly automated marketing world?

In this episode of Connect To Market, host Casey Cheshire sits down with Sarah McNabb, Chief Marketing Officer at GigaStar, to explore how community-driven strategies fuel sustainable marketing growth, particularly within fintech and emerging technology spaces. Sarah reframes community not as a one-off tactic, but as a core business strategy rooted in trust, advocacy, and human connection.


Sarah shares practical insights on defining community, building engaged and supportive spaces, and maintaining authenticity as AI becomes more embedded in marketing and customer experiences. She discusses the importance of empathy in customer interactions, managing communication overload, and how platforms like Discord are evolving to support diverse, purpose-driven communities. Through real-world examples, Sarah highlights how strong communities create resilience, deepen brand loyalty, and empower marketers to stay connected and informed.


In this episode, we cover:

  • Why community should be treated as a foundational marketing strategy
  • How authentic human engagement builds trust, loyalty, and advocacy
  • The role of empathy in customer experience and community leadership
  • How to balance AI-driven efficiency with meaningful human interaction

If you’re a marketing leader looking to create deeper connections, strengthen brand resilience, and drive growth through community, Sarah’s insights offer a clear and actionable path forward.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Sarah:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 18 Dec 2025 05:00:00 -0500 Ringmaster Ringmaster 2473 What does it really take to turn community into a powerful, long-term growth engine in an increasingly automated marketing world?

In this episode of Connect To Market, host Casey Cheshire sits down with Sarah McNabb, Chief Marketing Officer at GigaStar, to explore how community-driven strategies fuel sustainable marketing growth, particularly within fintech and emerging technology spaces. Sarah reframes community not as a one-off tactic, but as a core business strategy rooted in trust, advocacy, and human connection.


Sarah shares practical insights on defining community, building engaged and supportive spaces, and maintaining authenticity as AI becomes more embedded in marketing and customer experiences. She discusses the importance of empathy in customer interactions, managing communication overload, and how platforms like Discord are evolving to support diverse, purpose-driven communities. Through real-world examples, Sarah highlights how strong communities create resilience, deepen brand loyalty, and empower marketers to stay connected and informed.


In this episode, we cover:

  • Why community should be treated as a foundational marketing strategy
  • How authentic human engagement builds trust, loyalty, and advocacy
  • The role of empathy in customer experience and community leadership
  • How to balance AI-driven efficiency with meaningful human interaction

If you’re a marketing leader looking to create deeper connections, strengthen brand resilience, and drive growth through community, Sarah’s insights offer a clear and actionable path forward.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Sarah:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Beth Magee: Human Connection, Communication Fundamentals & Buyer Understanding - Episode #25 25 25 Beth Magee: Human Connection, Communication Fundamentals & Buyer Understanding - Episode #25 full ef7d473d-d398-4011-8089-703ce73afd33 https://share.transistor.fm/s/9041222a What does it really take to build authentic, human-centered relationships in a B2B world driven by metrics and automation?

In this episode of Connect To Market, host Casey Cheshire sits down with Beth Magee, VP of Marketing at GSI, to explore the power of authenticity in B2B marketing. Beth challenges the traditional view of buyers as transactions, emphasizing instead that buyers are people first. Drawing from her recent learning with the Arbinger Institute, she unpacks what it truly means to adopt a human-centric mindset in business.


Beth shares practical strategies for building genuine connections, communicating with intention, and fostering deeper alignment between teams and clients. Through real-world examples and personal reflections, she explains how curiosity, empathy, and understanding personal context can reshape organizational culture and elevate professional relationships. Beth discusses how leaders can shift toward a more empathetic, people-first approach that strengthens both external partnerships and internal team dynamics.


In this episode, we cover:

  • Why treating buyers as people, not objects, drives stronger B2B relationships
  • How curiosity and personal context improve communication and trust
  • Practical techniques for building genuine, lasting professional connections
  • The role of networking in growth, challenge, and long-term success

If you're a business or marketing leader looking to build more authentic, human-centered relationships that drive both connection and results, Beth’s insights will inspire a more empathetic and impactful approach to growth.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Beth:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> What does it really take to build authentic, human-centered relationships in a B2B world driven by metrics and automation?

In this episode of Connect To Market, host Casey Cheshire sits down with Beth Magee, VP of Marketing at GSI, to explore the power of authenticity in B2B marketing. Beth challenges the traditional view of buyers as transactions, emphasizing instead that buyers are people first. Drawing from her recent learning with the Arbinger Institute, she unpacks what it truly means to adopt a human-centric mindset in business.


Beth shares practical strategies for building genuine connections, communicating with intention, and fostering deeper alignment between teams and clients. Through real-world examples and personal reflections, she explains how curiosity, empathy, and understanding personal context can reshape organizational culture and elevate professional relationships. Beth discusses how leaders can shift toward a more empathetic, people-first approach that strengthens both external partnerships and internal team dynamics.


In this episode, we cover:

  • Why treating buyers as people, not objects, drives stronger B2B relationships
  • How curiosity and personal context improve communication and trust
  • Practical techniques for building genuine, lasting professional connections
  • The role of networking in growth, challenge, and long-term success

If you're a business or marketing leader looking to build more authentic, human-centered relationships that drive both connection and results, Beth’s insights will inspire a more empathetic and impactful approach to growth.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Beth:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 11 Dec 2025 05:00:00 -0500 Ringmaster Ringmaster 1581 What does it really take to build authentic, human-centered relationships in a B2B world driven by metrics and automation?

In this episode of Connect To Market, host Casey Cheshire sits down with Beth Magee, VP of Marketing at GSI, to explore the power of authenticity in B2B marketing. Beth challenges the traditional view of buyers as transactions, emphasizing instead that buyers are people first. Drawing from her recent learning with the Arbinger Institute, she unpacks what it truly means to adopt a human-centric mindset in business.


Beth shares practical strategies for building genuine connections, communicating with intention, and fostering deeper alignment between teams and clients. Through real-world examples and personal reflections, she explains how curiosity, empathy, and understanding personal context can reshape organizational culture and elevate professional relationships. Beth discusses how leaders can shift toward a more empathetic, people-first approach that strengthens both external partnerships and internal team dynamics.


In this episode, we cover:

  • Why treating buyers as people, not objects, drives stronger B2B relationships
  • How curiosity and personal context improve communication and trust
  • Practical techniques for building genuine, lasting professional connections
  • The role of networking in growth, challenge, and long-term success

If you're a business or marketing leader looking to build more authentic, human-centered relationships that drive both connection and results, Beth’s insights will inspire a more empathetic and impactful approach to growth.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Beth:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Andy Dé: Building Trusted Advisors, Cold Outreach & Discovering Ikigai - Episode #24 24 24 Andy Dé: Building Trusted Advisors, Cold Outreach & Discovering Ikigai - Episode #24 full 730abc8d-a241-4eaf-afff-1cad6e7b5e21 https://share.transistor.fm/s/52a695fc How can purpose-driven marketing and AI-powered personalization transform the way brands connect with customers?

In this episode of Connect To Market, host Casey Cheshire welcomes Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, to explore how understanding customer challenges and leading with value can turn marketers from vendors into trusted advisors. A three-time CMO and internationally recognized thought leader in AI for healthcare and life sciences, Andy shares how meaningful connection starts with truly listening to the customer.

He dives into how AI can be leveraged for personalized outreach without crossing into invasiveness, and why value-based, consultative selling is essential in today’s digital-first world. Drawing from both his professional journey and personal experiences, Andy discusses how aligning marketing strategy with customer needs,  and a purpose bigger than oneself,  leads to deeper trust and stronger results. He also reflects on the evolution of marketing, continuous learning, and how finding your “why” shapes long-term success.

In this episode, we cover:

  • Why understanding customer challenges is the foundation of effective marketing
  • How to use AI for personalization without losing trust
  • Why value-based, consultative selling outperforms transactional marketing
  • How purpose, resilience, and continuous learning shape impactful leadership

If you're a marketing leader looking to build stronger, more authentic customer relationships while responsibly leveraging AI, Andy’s insights will inspire a more meaningful, value-driven approach to growth.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Andy:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can purpose-driven marketing and AI-powered personalization transform the way brands connect with customers?

In this episode of Connect To Market, host Casey Cheshire welcomes Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, to explore how understanding customer challenges and leading with value can turn marketers from vendors into trusted advisors. A three-time CMO and internationally recognized thought leader in AI for healthcare and life sciences, Andy shares how meaningful connection starts with truly listening to the customer.

He dives into how AI can be leveraged for personalized outreach without crossing into invasiveness, and why value-based, consultative selling is essential in today’s digital-first world. Drawing from both his professional journey and personal experiences, Andy discusses how aligning marketing strategy with customer needs,  and a purpose bigger than oneself,  leads to deeper trust and stronger results. He also reflects on the evolution of marketing, continuous learning, and how finding your “why” shapes long-term success.

In this episode, we cover:

  • Why understanding customer challenges is the foundation of effective marketing
  • How to use AI for personalization without losing trust
  • Why value-based, consultative selling outperforms transactional marketing
  • How purpose, resilience, and continuous learning shape impactful leadership

If you're a marketing leader looking to build stronger, more authentic customer relationships while responsibly leveraging AI, Andy’s insights will inspire a more meaningful, value-driven approach to growth.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Andy:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 04 Dec 2025 05:00:00 -0500 Ringmaster Ringmaster 3448 How can purpose-driven marketing and AI-powered personalization transform the way brands connect with customers?

In this episode of Connect To Market, host Casey Cheshire welcomes Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, to explore how understanding customer challenges and leading with value can turn marketers from vendors into trusted advisors. A three-time CMO and internationally recognized thought leader in AI for healthcare and life sciences, Andy shares how meaningful connection starts with truly listening to the customer.

He dives into how AI can be leveraged for personalized outreach without crossing into invasiveness, and why value-based, consultative selling is essential in today’s digital-first world. Drawing from both his professional journey and personal experiences, Andy discusses how aligning marketing strategy with customer needs,  and a purpose bigger than oneself,  leads to deeper trust and stronger results. He also reflects on the evolution of marketing, continuous learning, and how finding your “why” shapes long-term success.

In this episode, we cover:

  • Why understanding customer challenges is the foundation of effective marketing
  • How to use AI for personalization without losing trust
  • Why value-based, consultative selling outperforms transactional marketing
  • How purpose, resilience, and continuous learning shape impactful leadership

If you're a marketing leader looking to build stronger, more authentic customer relationships while responsibly leveraging AI, Andy’s insights will inspire a more meaningful, value-driven approach to growth.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Andy:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Yogesh Mehra: Navigating Market Changes, Focusing on Personas, & AI Collaboration - Episode #23 23 23 Yogesh Mehra: Navigating Market Changes, Focusing on Personas, & AI Collaboration - Episode #23 full 70c213f2-e524-4851-bcc5-1a8679fda50a https://share.transistor.fm/s/c3a6f82b
How can a customer-first mindset and AI-driven insight transform founder-led growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Yogesh Mehra, Chief Marketing Officer at Neu, to dive into the power of connecting with customers more deeply than traditional marketing tactics often allow. Yogesh shares why many growth challenges are actually rooted in a lack of customer understanding, and how founders and marketing leaders can shift their focus to what really matters: the customer.

He explores how qualitative and quantitative research, combined with clear customer personas, can create a foundation for better decisions and more effective campaigns. From uncovering untapped market opportunities to integrating AI as a tool to amplify, but not replace, human creativity, Yogesh provides a framework for aligning marketing strategy with real customer needs. He also discusses the evolving role of marketing leadership, the importance of curiosity and agility, and how focusing on customer-first approaches drives growth.


In this episode, we cover:

  • Why most growth challenges stem from a lack of customer insight, not tactics
  • How to define and leverage customer personas to uncover new opportunities
  • How to use AI as an amplifier of strategy and creativity, not a substitute for human judgment
  • Why modern marketing leadership starts with curiosity, feedback, and a customer-first mindset

If you're a founder or marketing leader looking to build smarter, growth-oriented strategies rooted in real customer insight, Yogesh’s perspective will challenge your assumptions and elevate your thinking.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Yogesh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]>
How can a customer-first mindset and AI-driven insight transform founder-led growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Yogesh Mehra, Chief Marketing Officer at Neu, to dive into the power of connecting with customers more deeply than traditional marketing tactics often allow. Yogesh shares why many growth challenges are actually rooted in a lack of customer understanding, and how founders and marketing leaders can shift their focus to what really matters: the customer.

He explores how qualitative and quantitative research, combined with clear customer personas, can create a foundation for better decisions and more effective campaigns. From uncovering untapped market opportunities to integrating AI as a tool to amplify, but not replace, human creativity, Yogesh provides a framework for aligning marketing strategy with real customer needs. He also discusses the evolving role of marketing leadership, the importance of curiosity and agility, and how focusing on customer-first approaches drives growth.


In this episode, we cover:

  • Why most growth challenges stem from a lack of customer insight, not tactics
  • How to define and leverage customer personas to uncover new opportunities
  • How to use AI as an amplifier of strategy and creativity, not a substitute for human judgment
  • Why modern marketing leadership starts with curiosity, feedback, and a customer-first mindset

If you're a founder or marketing leader looking to build smarter, growth-oriented strategies rooted in real customer insight, Yogesh’s perspective will challenge your assumptions and elevate your thinking.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Yogesh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Wed, 26 Nov 2025 05:00:00 -0500 Ringmaster Ringmaster 1840
How can a customer-first mindset and AI-driven insight transform founder-led growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Yogesh Mehra, Chief Marketing Officer at Neu, to dive into the power of connecting with customers more deeply than traditional marketing tactics often allow. Yogesh shares why many growth challenges are actually rooted in a lack of customer understanding, and how founders and marketing leaders can shift their focus to what really matters: the customer.

He explores how qualitative and quantitative research, combined with clear customer personas, can create a foundation for better decisions and more effective campaigns. From uncovering untapped market opportunities to integrating AI as a tool to amplify, but not replace, human creativity, Yogesh provides a framework for aligning marketing strategy with real customer needs. He also discusses the evolving role of marketing leadership, the importance of curiosity and agility, and how focusing on customer-first approaches drives growth.


In this episode, we cover:

  • Why most growth challenges stem from a lack of customer insight, not tactics
  • How to define and leverage customer personas to uncover new opportunities
  • How to use AI as an amplifier of strategy and creativity, not a substitute for human judgment
  • Why modern marketing leadership starts with curiosity, feedback, and a customer-first mindset

If you're a founder or marketing leader looking to build smarter, growth-oriented strategies rooted in real customer insight, Yogesh’s perspective will challenge your assumptions and elevate your thinking.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Yogesh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Michael Phelan: Strategic Benchmarking, Community Building & Sales Innovation - Episode #22 22 22 Michael Phelan: Strategic Benchmarking, Community Building & Sales Innovation - Episode #22 full 368a5628-2ebe-48cb-ac8b-233beca0e5cb https://share.transistor.fm/s/495fdecf How can marketers engage buyers earlier, create value through benchmarking, and build smarter strategies that drive real B2B results?

In this episode of Connect To Market, host Casey Cheshire welcomes Michael Phelan, Principal and Founder at Go-to-Market Pros and a leading B2B marketing strategist, to explore how early buyer engagement and actionable benchmarking can transform the impact of modern marketing. Michael challenges the belief that buyers want to delay conversations and explains why engaging them early, when paired with real value, creates stronger momentum in the buying cycle. He shares how comparing performance against best-in-class competitors motivates action and helps marketing teams produce content that truly resonates.

He also breaks down the power of running benchmarking studies, conducting moderated prospect meetings, and involving CMOs directly in conversations to uncover insights that shape long-term strategy. From leveraging community-driven learning to embracing AI tools, Michael highlights how marketers can elevate their programs by focusing on strategic alignment and real-world buyer understanding. He emphasizes that leaders must move beyond outdated models, stay close to their customers, and use early-stage engagement to strengthen decision-making and drive better outcomes.


In this episode, we cover:

  • Why early-stage buyer engagement leads to stronger conversations and better outcomes
  • How benchmarking creates insight-rich content and motivates buyers to take action
  • Why moderated prospect meetings uncover game-changing strategic insights
  • How communities and AI tools enhance modern B2B marketing strategy

If you’re a B2B marketing leader looking to drive deeper engagement, sharpen your strategy, and build programs rooted in real buyer insight, Michael’s perspective offers a practical and powerful guide to modern marketing success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Michael:

  • LinkedIn: https://www.linkedin.com/in/michaeljphelan1/ 
  • Go-To-Market Pros: http://www.gotomarketpros.com 

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can marketers engage buyers earlier, create value through benchmarking, and build smarter strategies that drive real B2B results?

In this episode of Connect To Market, host Casey Cheshire welcomes Michael Phelan, Principal and Founder at Go-to-Market Pros and a leading B2B marketing strategist, to explore how early buyer engagement and actionable benchmarking can transform the impact of modern marketing. Michael challenges the belief that buyers want to delay conversations and explains why engaging them early, when paired with real value, creates stronger momentum in the buying cycle. He shares how comparing performance against best-in-class competitors motivates action and helps marketing teams produce content that truly resonates.

He also breaks down the power of running benchmarking studies, conducting moderated prospect meetings, and involving CMOs directly in conversations to uncover insights that shape long-term strategy. From leveraging community-driven learning to embracing AI tools, Michael highlights how marketers can elevate their programs by focusing on strategic alignment and real-world buyer understanding. He emphasizes that leaders must move beyond outdated models, stay close to their customers, and use early-stage engagement to strengthen decision-making and drive better outcomes.


In this episode, we cover:

  • Why early-stage buyer engagement leads to stronger conversations and better outcomes
  • How benchmarking creates insight-rich content and motivates buyers to take action
  • Why moderated prospect meetings uncover game-changing strategic insights
  • How communities and AI tools enhance modern B2B marketing strategy

If you’re a B2B marketing leader looking to drive deeper engagement, sharpen your strategy, and build programs rooted in real buyer insight, Michael’s perspective offers a practical and powerful guide to modern marketing success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Michael:

  • LinkedIn: https://www.linkedin.com/in/michaeljphelan1/ 
  • Go-To-Market Pros: http://www.gotomarketpros.com 

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 20 Nov 2025 05:00:00 -0500 Ringmaster Ringmaster 2142 How can marketers engage buyers earlier, create value through benchmarking, and build smarter strategies that drive real B2B results?

In this episode of Connect To Market, host Casey Cheshire welcomes Michael Phelan, Principal and Founder at Go-to-Market Pros and a leading B2B marketing strategist, to explore how early buyer engagement and actionable benchmarking can transform the impact of modern marketing. Michael challenges the belief that buyers want to delay conversations and explains why engaging them early, when paired with real value, creates stronger momentum in the buying cycle. He shares how comparing performance against best-in-class competitors motivates action and helps marketing teams produce content that truly resonates.

He also breaks down the power of running benchmarking studies, conducting moderated prospect meetings, and involving CMOs directly in conversations to uncover insights that shape long-term strategy. From leveraging community-driven learning to embracing AI tools, Michael highlights how marketers can elevate their programs by focusing on strategic alignment and real-world buyer understanding. He emphasizes that leaders must move beyond outdated models, stay close to their customers, and use early-stage engagement to strengthen decision-making and drive better outcomes.


In this episode, we cover:

  • Why early-stage buyer engagement leads to stronger conversations and better outcomes
  • How benchmarking creates insight-rich content and motivates buyers to take action
  • Why moderated prospect meetings uncover game-changing strategic insights
  • How communities and AI tools enhance modern B2B marketing strategy

If you’re a B2B marketing leader looking to drive deeper engagement, sharpen your strategy, and build programs rooted in real buyer insight, Michael’s perspective offers a practical and powerful guide to modern marketing success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Michael:

  • LinkedIn: https://www.linkedin.com/in/michaeljphelan1/ 
  • Go-To-Market Pros: http://www.gotomarketpros.com 

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Keven Ellison: The AI Prompting Masterclass Every Marketer Needs To Hear - Episode #21 21 21 Keven Ellison: The AI Prompting Masterclass Every Marketer Needs To Hear - Episode #21 full 9965042c-da84-43aa-8af4-3f9a050a5e9f https://share.transistor.fm/s/d1cc58c4 How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results?


In this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is transforming marketing, content creation, and business systems while still honoring the experience and strategy that drive real results. Keven discusses the rapid advancements in AI and why being proficient in AI is essential for marketers to stay relevant. He shares his journey of learning to prompt effectively and building AI workflows that have drastically increased productivity. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.

He shares why marketers must guide AI tools like a new team member by equipping them with brand knowledge, audience insights, and clear instructions to ensure quality and consistency. From building strong workflows to creating human feedback loops, Keven explains how marketers can accelerate content creation without sacrificing strategy or creativity. He also highlights the future of AI in organizations, predicting the transformation of traditional CRMs and human resource departments into AI-driven systems, and emphasizes the need for marketers to adopt and adapt to AI technologies to lead effectively.


In this episode, we cover:

  • Why marketers must stay ahead of AI trends to remain competitive
  • How to master AI prompts and build scalable workflows
  • How AI is changing the future of work, including CRM and HR systems
  • Why human creativity and business experience remain essential

If you’re a marketing leader looking to leverage AI while strengthening your strategy and creativity, Keven’s insights provide a smart, practical path to modern marketing success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Keven:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results?


In this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is transforming marketing, content creation, and business systems while still honoring the experience and strategy that drive real results. Keven discusses the rapid advancements in AI and why being proficient in AI is essential for marketers to stay relevant. He shares his journey of learning to prompt effectively and building AI workflows that have drastically increased productivity. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.

He shares why marketers must guide AI tools like a new team member by equipping them with brand knowledge, audience insights, and clear instructions to ensure quality and consistency. From building strong workflows to creating human feedback loops, Keven explains how marketers can accelerate content creation without sacrificing strategy or creativity. He also highlights the future of AI in organizations, predicting the transformation of traditional CRMs and human resource departments into AI-driven systems, and emphasizes the need for marketers to adopt and adapt to AI technologies to lead effectively.


In this episode, we cover:

  • Why marketers must stay ahead of AI trends to remain competitive
  • How to master AI prompts and build scalable workflows
  • How AI is changing the future of work, including CRM and HR systems
  • Why human creativity and business experience remain essential

If you’re a marketing leader looking to leverage AI while strengthening your strategy and creativity, Keven’s insights provide a smart, practical path to modern marketing success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Keven:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 13 Nov 2025 05:00:00 -0500 Ringmaster Ringmaster 2969 How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results?


In this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is transforming marketing, content creation, and business systems while still honoring the experience and strategy that drive real results. Keven discusses the rapid advancements in AI and why being proficient in AI is essential for marketers to stay relevant. He shares his journey of learning to prompt effectively and building AI workflows that have drastically increased productivity. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.

He shares why marketers must guide AI tools like a new team member by equipping them with brand knowledge, audience insights, and clear instructions to ensure quality and consistency. From building strong workflows to creating human feedback loops, Keven explains how marketers can accelerate content creation without sacrificing strategy or creativity. He also highlights the future of AI in organizations, predicting the transformation of traditional CRMs and human resource departments into AI-driven systems, and emphasizes the need for marketers to adopt and adapt to AI technologies to lead effectively.


In this episode, we cover:

  • Why marketers must stay ahead of AI trends to remain competitive
  • How to master AI prompts and build scalable workflows
  • How AI is changing the future of work, including CRM and HR systems
  • Why human creativity and business experience remain essential

If you’re a marketing leader looking to leverage AI while strengthening your strategy and creativity, Keven’s insights provide a smart, practical path to modern marketing success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Keven:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Nick Talbert: Navigating AI, Overcoming Automation Paradoxes & First Principles - Episode #20 20 20 Nick Talbert: Navigating AI, Overcoming Automation Paradoxes & First Principles - Episode #20 full b98fae9c-8a78-4055-bc9a-e9024f118b3e https://share.transistor.fm/s/34a8b8e2 How can embracing AI elevate your marketing without losing the fundamentals?

In this episode of Connect To Market, host Casey Cheshire welcomes Nick Talbert, VP of Growth & Marketing at BRIA.AI, to explore how AI can transform marketing execution while still honoring the core principles that drive real results. Nick discusses the paradox of automation and why technology doesn’t remove bottlenecks but simply moves them. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.


He shares why marketers must train AI tools like a new team member by equipping them with brand voice, audience knowledge, and clear guidelines to ensure consistency and quality. From building the right messaging foundations to creating strong human feedback loops, Nick explains how marketers can use AI to accelerate content without sacrificing strategy or creativity. He also highlights the importance of curiosity, agility, and experimentation in staying competitive as marketing continues to evolve.


In this episode, we cover:

  • Why automation alone doesn’t fix marketing bottlenecks
  • How to train AI with brand knowledge and audience insights
  • Why governance and human creativity are essential in AI workflows
  • How curiosity drives more effective, innovative marketing

If you’re a marketing leader looking to adopt AI while strengthening your brand and strategy, Nick’s approach provides a smart, practical path to modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Nick:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can embracing AI elevate your marketing without losing the fundamentals?

In this episode of Connect To Market, host Casey Cheshire welcomes Nick Talbert, VP of Growth & Marketing at BRIA.AI, to explore how AI can transform marketing execution while still honoring the core principles that drive real results. Nick discusses the paradox of automation and why technology doesn’t remove bottlenecks but simply moves them. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.


He shares why marketers must train AI tools like a new team member by equipping them with brand voice, audience knowledge, and clear guidelines to ensure consistency and quality. From building the right messaging foundations to creating strong human feedback loops, Nick explains how marketers can use AI to accelerate content without sacrificing strategy or creativity. He also highlights the importance of curiosity, agility, and experimentation in staying competitive as marketing continues to evolve.


In this episode, we cover:

  • Why automation alone doesn’t fix marketing bottlenecks
  • How to train AI with brand knowledge and audience insights
  • Why governance and human creativity are essential in AI workflows
  • How curiosity drives more effective, innovative marketing

If you’re a marketing leader looking to adopt AI while strengthening your brand and strategy, Nick’s approach provides a smart, practical path to modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Nick:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 06 Nov 2025 05:00:00 -0500 Ringmaster Ringmaster 2442 How can embracing AI elevate your marketing without losing the fundamentals?

In this episode of Connect To Market, host Casey Cheshire welcomes Nick Talbert, VP of Growth & Marketing at BRIA.AI, to explore how AI can transform marketing execution while still honoring the core principles that drive real results. Nick discusses the paradox of automation and why technology doesn’t remove bottlenecks but simply moves them. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.


He shares why marketers must train AI tools like a new team member by equipping them with brand voice, audience knowledge, and clear guidelines to ensure consistency and quality. From building the right messaging foundations to creating strong human feedback loops, Nick explains how marketers can use AI to accelerate content without sacrificing strategy or creativity. He also highlights the importance of curiosity, agility, and experimentation in staying competitive as marketing continues to evolve.


In this episode, we cover:

  • Why automation alone doesn’t fix marketing bottlenecks
  • How to train AI with brand knowledge and audience insights
  • Why governance and human creativity are essential in AI workflows
  • How curiosity drives more effective, innovative marketing

If you’re a marketing leader looking to adopt AI while strengthening your brand and strategy, Nick’s approach provides a smart, practical path to modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Nick:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Cody Frew: Journey Mapping, Buyer Personas & ROI - Episode #19 19 19 Cody Frew: Journey Mapping, Buyer Personas & ROI - Episode #19 full 6a1e0500-ff3b-42ec-811d-3233da5f5f4c https://share.transistor.fm/s/d0251004 How can mapping the buyer journey strengthen your market connection?


In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how clearly defining your ICP and buyer personas (and mapping their goals, actions, and questions across each stage) creates a powerful foundation for more effective, targeted campaigns.

He explores why many marketing challenges stem from a lack of buyer understanding, and how mapping every touchpoint brings clarity, focus, and better collaboration across teams. From identifying content gaps to driving alignment between marketing and sales, Cody breaks down a practical framework for building maps that lead to real connection and measurable growth. He also discusses the evolving role of community in marketing, the rise of AI as a creative partner, and why curiosity remains a marketer’s most valuable skill.

In this episode, we cover:

  • Why mapping the buyer journey is key to improving engagement and conversion
  • How to define and apply your ICP and buyer personas effectively
  • The most common mistakes teams make when mapping and how to avoid them
  • How community and collaboration elevate your marketing impact

If you’re a marketing leader looking to connect more deeply with your market and customers, Cody’s approach offers a clear roadmap to more strategic, human-centered marketing.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Cody:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can mapping the buyer journey strengthen your market connection?


In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how clearly defining your ICP and buyer personas (and mapping their goals, actions, and questions across each stage) creates a powerful foundation for more effective, targeted campaigns.

He explores why many marketing challenges stem from a lack of buyer understanding, and how mapping every touchpoint brings clarity, focus, and better collaboration across teams. From identifying content gaps to driving alignment between marketing and sales, Cody breaks down a practical framework for building maps that lead to real connection and measurable growth. He also discusses the evolving role of community in marketing, the rise of AI as a creative partner, and why curiosity remains a marketer’s most valuable skill.

In this episode, we cover:

  • Why mapping the buyer journey is key to improving engagement and conversion
  • How to define and apply your ICP and buyer personas effectively
  • The most common mistakes teams make when mapping and how to avoid them
  • How community and collaboration elevate your marketing impact

If you’re a marketing leader looking to connect more deeply with your market and customers, Cody’s approach offers a clear roadmap to more strategic, human-centered marketing.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Cody:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 30 Oct 2025 05:00:00 -0400 Ringmaster Ringmaster 2401 How can mapping the buyer journey strengthen your market connection?


In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how clearly defining your ICP and buyer personas (and mapping their goals, actions, and questions across each stage) creates a powerful foundation for more effective, targeted campaigns.

He explores why many marketing challenges stem from a lack of buyer understanding, and how mapping every touchpoint brings clarity, focus, and better collaboration across teams. From identifying content gaps to driving alignment between marketing and sales, Cody breaks down a practical framework for building maps that lead to real connection and measurable growth. He also discusses the evolving role of community in marketing, the rise of AI as a creative partner, and why curiosity remains a marketer’s most valuable skill.

In this episode, we cover:

  • Why mapping the buyer journey is key to improving engagement and conversion
  • How to define and apply your ICP and buyer personas effectively
  • The most common mistakes teams make when mapping and how to avoid them
  • How community and collaboration elevate your marketing impact

If you’re a marketing leader looking to connect more deeply with your market and customers, Cody’s approach offers a clear roadmap to more strategic, human-centered marketing.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Cody:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Eric Bogard: Failing Forward, People Endeavors & The Role of Product Marketing - Episode #18 18 18 Eric Bogard: Failing Forward, People Endeavors & The Role of Product Marketing - Episode #18 full a0d119bc-e019-481e-a784-9326343a9c76 https://share.transistor.fm/s/b2a1ff40
How can prioritizing customer understanding reshape your B2B marketing approach?

In this episode of Connect To Market, host Casey Cheshire welcomes Eric Bogard, Fractional Marketing Leader to High Growth Saas B2B, to dive into the power of understanding your users more deeply than traditional marketing tactics often allow. Eric shares why many marketing challenges are actually rooted in a lack of user insight, and how early-stage founders and marketers can shift their focus to what really matters: the customer.

He explores how empathy, curiosity, and a strong grasp of ICPs can create a foundation for better decisions and more effective campaigns. From using Google Ads for fast feedback loops to integrating AI as a tool to amplify, not replace, marketers' skills, Eric provides a framework for aligning marketing with real user needs. He also discusses the evolving role of product marketing, the value of advisory boards, and how lifelong learning plays a key role in career growth.

In this episode, we cover:

  • Why most marketing problems are really understanding problems, not tactical ones
  • How to anchor every campaign to your ICP and balance quick wins with long-term discovery
  • How to use AI as an amplifier of insight and empathy, not a substitute for them
  • Why modern marketing leadership starts with curiosity, feedback, and connection

If you're a founder or marketing leader looking to build smarter strategies rooted in real customer insight, Eric’s perspective will challenge your assumptions and elevate your thinking.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Eric:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]>
How can prioritizing customer understanding reshape your B2B marketing approach?

In this episode of Connect To Market, host Casey Cheshire welcomes Eric Bogard, Fractional Marketing Leader to High Growth Saas B2B, to dive into the power of understanding your users more deeply than traditional marketing tactics often allow. Eric shares why many marketing challenges are actually rooted in a lack of user insight, and how early-stage founders and marketers can shift their focus to what really matters: the customer.

He explores how empathy, curiosity, and a strong grasp of ICPs can create a foundation for better decisions and more effective campaigns. From using Google Ads for fast feedback loops to integrating AI as a tool to amplify, not replace, marketers' skills, Eric provides a framework for aligning marketing with real user needs. He also discusses the evolving role of product marketing, the value of advisory boards, and how lifelong learning plays a key role in career growth.

In this episode, we cover:

  • Why most marketing problems are really understanding problems, not tactical ones
  • How to anchor every campaign to your ICP and balance quick wins with long-term discovery
  • How to use AI as an amplifier of insight and empathy, not a substitute for them
  • Why modern marketing leadership starts with curiosity, feedback, and connection

If you're a founder or marketing leader looking to build smarter strategies rooted in real customer insight, Eric’s perspective will challenge your assumptions and elevate your thinking.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Eric:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 23 Oct 2025 05:00:00 -0400 Ringmaster Ringmaster 3035
How can prioritizing customer understanding reshape your B2B marketing approach?

In this episode of Connect To Market, host Casey Cheshire welcomes Eric Bogard, Fractional Marketing Leader to High Growth Saas B2B, to dive into the power of understanding your users more deeply than traditional marketing tactics often allow. Eric shares why many marketing challenges are actually rooted in a lack of user insight, and how early-stage founders and marketers can shift their focus to what really matters: the customer.

He explores how empathy, curiosity, and a strong grasp of ICPs can create a foundation for better decisions and more effective campaigns. From using Google Ads for fast feedback loops to integrating AI as a tool to amplify, not replace, marketers' skills, Eric provides a framework for aligning marketing with real user needs. He also discusses the evolving role of product marketing, the value of advisory boards, and how lifelong learning plays a key role in career growth.

In this episode, we cover:

  • Why most marketing problems are really understanding problems, not tactical ones
  • How to anchor every campaign to your ICP and balance quick wins with long-term discovery
  • How to use AI as an amplifier of insight and empathy, not a substitute for them
  • Why modern marketing leadership starts with curiosity, feedback, and connection

If you're a founder or marketing leader looking to build smarter strategies rooted in real customer insight, Eric’s perspective will challenge your assumptions and elevate your thinking.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Eric:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Greg Perotto: Unique Solutions, The Customer Feedback Loop, & Intelligent Account Prioritization - Episode #17 17 17 Greg Perotto: Unique Solutions, The Customer Feedback Loop, & Intelligent Account Prioritization - Episode #17 full 70c8f923-dbb7-4c25-8dba-628f10981820 https://share.transistor.fm/s/c725ef37 How can deep customer understanding drive more effective B2B marketing strategies?

In this episode of Connect To Market, host Casey Cheshire welcomes Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.

He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.

In this episode, we cover:

  • How to move beyond static personas and gain real-time, contextual customer understanding
  • The role of AI in scaling personalized marketing and keeping insights fresh and actionable
  • Why product-market fit is a moving target and how to stay aligned with evolving customer needs
  • How to use customer context as a strategic advantage in sales conversations and GTM planning

If you're a marketing leader looking to elevate your B2B strategy with sharper customer focus and smarter use of AI, Greg’s insights deliver both inspiration and practical guidance.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Greg:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can deep customer understanding drive more effective B2B marketing strategies?

In this episode of Connect To Market, host Casey Cheshire welcomes Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.

He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.

In this episode, we cover:

  • How to move beyond static personas and gain real-time, contextual customer understanding
  • The role of AI in scaling personalized marketing and keeping insights fresh and actionable
  • Why product-market fit is a moving target and how to stay aligned with evolving customer needs
  • How to use customer context as a strategic advantage in sales conversations and GTM planning

If you're a marketing leader looking to elevate your B2B strategy with sharper customer focus and smarter use of AI, Greg’s insights deliver both inspiration and practical guidance.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Greg:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 16 Oct 2025 05:00:00 -0400 Ringmaster Ringmaster 2476 How can deep customer understanding drive more effective B2B marketing strategies?

In this episode of Connect To Market, host Casey Cheshire welcomes Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.

He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.

In this episode, we cover:

  • How to move beyond static personas and gain real-time, contextual customer understanding
  • The role of AI in scaling personalized marketing and keeping insights fresh and actionable
  • Why product-market fit is a moving target and how to stay aligned with evolving customer needs
  • How to use customer context as a strategic advantage in sales conversations and GTM planning

If you're a marketing leader looking to elevate your B2B strategy with sharper customer focus and smarter use of AI, Greg’s insights deliver both inspiration and practical guidance.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Greg:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire David Reske: Avoiding Invisibility, Mastering GEO, & Leveraging AI - Episode #16 16 16 David Reske: Avoiding Invisibility, Mastering GEO, & Leveraging AI - Episode #16 full 8358aef7-c6c6-4260-8379-3ec4fc41bf23 https://share.transistor.fm/s/3e4abc66 How can marketers ensure their brand remains visible in an AI-dominated digital landscape?


In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.

He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.

In this episode, we cover:

  • The rising influence of AI and LLMs in marketing visibility
  • How to build an “LLM briefing book” to educate AI about your brand
  • Conducting audits and crafting content strategies for AI optimization
  • Why marketers must act now to remain discoverable in AI-powered searches

If you’re a marketing leader aiming to future-proof your brand’s visibility and stay competitive in the age of AI, David’s insights offer a practical and forward-looking roadmap for success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can marketers ensure their brand remains visible in an AI-dominated digital landscape?


In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.

He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.

In this episode, we cover:

  • The rising influence of AI and LLMs in marketing visibility
  • How to build an “LLM briefing book” to educate AI about your brand
  • Conducting audits and crafting content strategies for AI optimization
  • Why marketers must act now to remain discoverable in AI-powered searches

If you’re a marketing leader aiming to future-proof your brand’s visibility and stay competitive in the age of AI, David’s insights offer a practical and forward-looking roadmap for success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Wed, 08 Oct 2025 05:00:00 -0400 Ringmaster Ringmaster 2516 How can marketers ensure their brand remains visible in an AI-dominated digital landscape?


In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.

He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.

In this episode, we cover:

  • The rising influence of AI and LLMs in marketing visibility
  • How to build an “LLM briefing book” to educate AI about your brand
  • Conducting audits and crafting content strategies for AI optimization
  • Why marketers must act now to remain discoverable in AI-powered searches

If you’re a marketing leader aiming to future-proof your brand’s visibility and stay competitive in the age of AI, David’s insights offer a practical and forward-looking roadmap for success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with David:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Steve Kahan: Creating Urgency, Amplifying Influence & Pipeline Acceleration - Episode #15 15 15 Steve Kahan: Creating Urgency, Amplifying Influence & Pipeline Acceleration - Episode #15 full b8045daf-2e70-476f-8802-bfb0e509422d https://share.transistor.fm/s/5ba0bbc9 How can marketers master urgency to accelerate growth and boost sales performance?


In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.


The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.


Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.


In this episode, we cover:

  • Understanding decision drivers and the psychology of urgency
  • Identifying and exposing customer pain points to inspire action
  • Creating personal and market urgency that converts leads
  • Leveraging organic traffic and content to generate demand

If you're a marketing leader looking to align your strategy with revenue outcomes and shorten the sales cycle, Steve's insights offer a clear, actionable guide to mastering urgency in your go-to-market approach.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Steve:


Ways to Tune In:


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can marketers master urgency to accelerate growth and boost sales performance?


In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.


The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.


Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.


In this episode, we cover:

  • Understanding decision drivers and the psychology of urgency
  • Identifying and exposing customer pain points to inspire action
  • Creating personal and market urgency that converts leads
  • Leveraging organic traffic and content to generate demand

If you're a marketing leader looking to align your strategy with revenue outcomes and shorten the sales cycle, Steve's insights offer a clear, actionable guide to mastering urgency in your go-to-market approach.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Steve:


Ways to Tune In:


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 02 Oct 2025 05:00:00 -0400 Ringmaster Ringmaster 3031 How can marketers master urgency to accelerate growth and boost sales performance?


In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.


The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.


Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.


In this episode, we cover:

  • Understanding decision drivers and the psychology of urgency
  • Identifying and exposing customer pain points to inspire action
  • Creating personal and market urgency that converts leads
  • Leveraging organic traffic and content to generate demand

If you're a marketing leader looking to align your strategy with revenue outcomes and shorten the sales cycle, Steve's insights offer a clear, actionable guide to mastering urgency in your go-to-market approach.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Steve:


Ways to Tune In:


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging - Episode #14 14 14 Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging - Episode #14 full 62a7f729-a1be-4740-aece-09021248bee5 https://share.transistor.fm/s/cc38c03e How can marketers harness AI to create personalized, scalable, and effective marketing strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.


Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience.

In this episode, we cover:

  • Building trust through storytelling and connecting with audiences
  • Qualifying and understanding diverse audience personas
  • Crafting scalable and adaptable marketing stories with AI
  • Integrating and automating AI tools to streamline marketing

If you’re a marketing leader looking to leverage AI to enhance connection, creativity, and efficiency, Mike’s insights offer a practical and inspiring framework to elevate your marketing strategy.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Mike:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/.

]]> How can marketers harness AI to create personalized, scalable, and effective marketing strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.


Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience.

In this episode, we cover:

  • Building trust through storytelling and connecting with audiences
  • Qualifying and understanding diverse audience personas
  • Crafting scalable and adaptable marketing stories with AI
  • Integrating and automating AI tools to streamline marketing

If you’re a marketing leader looking to leverage AI to enhance connection, creativity, and efficiency, Mike’s insights offer a practical and inspiring framework to elevate your marketing strategy.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Mike:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/.

]]> Thu, 25 Sep 2025 05:00:00 -0400 Ringmaster Ringmaster 2722 How can marketers harness AI to create personalized, scalable, and effective marketing strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.


Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience.

In this episode, we cover:

  • Building trust through storytelling and connecting with audiences
  • Qualifying and understanding diverse audience personas
  • Crafting scalable and adaptable marketing stories with AI
  • Integrating and automating AI tools to streamline marketing

If you’re a marketing leader looking to leverage AI to enhance connection, creativity, and efficiency, Mike’s insights offer a practical and inspiring framework to elevate your marketing strategy.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Mike:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/.

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists - Episode #13 13 13 Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists - Episode #13 full 441d65da-bd79-443c-b55b-97273c437573 https://share.transistor.fm/s/1aefcf96 How can marketers use empathy and customer storytelling to drive B2B growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.

He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.

In this episode, we cover:

  • Turning customer stories into powerful marketing narratives
  • Leading with empathy to build authentic customer connections
  • Creating internal alignment to support storytelling at scale
  • Measuring engagement to guide strategy and prove impact

If you’re a B2B marketer looking to deepen audience connections and lead with empathy, Rob’s approach offers a clear and compelling blueprint for building trust, alignment, and long-term success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Rob:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can marketers use empathy and customer storytelling to drive B2B growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.

He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.

In this episode, we cover:

  • Turning customer stories into powerful marketing narratives
  • Leading with empathy to build authentic customer connections
  • Creating internal alignment to support storytelling at scale
  • Measuring engagement to guide strategy and prove impact

If you’re a B2B marketer looking to deepen audience connections and lead with empathy, Rob’s approach offers a clear and compelling blueprint for building trust, alignment, and long-term success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Rob:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 18 Sep 2025 05:00:00 -0400 Ringmaster Ringmaster 2297 How can marketers use empathy and customer storytelling to drive B2B growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.

He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.

In this episode, we cover:

  • Turning customer stories into powerful marketing narratives
  • Leading with empathy to build authentic customer connections
  • Creating internal alignment to support storytelling at scale
  • Measuring engagement to guide strategy and prove impact

If you’re a B2B marketer looking to deepen audience connections and lead with empathy, Rob’s approach offers a clear and compelling blueprint for building trust, alignment, and long-term success.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Rob:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI's Market Role - Episode #12 12 12 Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI's Market Role - Episode #12 full 9b39bd67-abfe-4753-9188-c9388587a7a5 https://share.transistor.fm/s/2c5a9d08 How can marketing leaders shift from tactical execution to strategic business alignment?

In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.

He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing’s role in the organization.

In this episode, we cover:

  • The shift from tactical marketing to strategic business alignment
  • Using AI to enhance marketing without losing innovative thinking
  • The importance of customer retention and net revenue retention
  • Communicating effectively with the C-suite to drive impact

If you’re a marketing leader looking to elevate your impact by integrating strategic insight with tactical execution, Alan’s expertise offers a compelling roadmap to transform your leadership and drive business growth.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Alan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can marketing leaders shift from tactical execution to strategic business alignment?

In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.

He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing’s role in the organization.

In this episode, we cover:

  • The shift from tactical marketing to strategic business alignment
  • Using AI to enhance marketing without losing innovative thinking
  • The importance of customer retention and net revenue retention
  • Communicating effectively with the C-suite to drive impact

If you’re a marketing leader looking to elevate your impact by integrating strategic insight with tactical execution, Alan’s expertise offers a compelling roadmap to transform your leadership and drive business growth.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Alan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 11 Sep 2025 05:00:00 -0400 Ringmaster Ringmaster 2683 How can marketing leaders shift from tactical execution to strategic business alignment?

In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.

He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing’s role in the organization.

In this episode, we cover:

  • The shift from tactical marketing to strategic business alignment
  • Using AI to enhance marketing without losing innovative thinking
  • The importance of customer retention and net revenue retention
  • Communicating effectively with the C-suite to drive impact

If you’re a marketing leader looking to elevate your impact by integrating strategic insight with tactical execution, Alan’s expertise offers a compelling roadmap to transform your leadership and drive business growth.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Alan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand - Episode #11 11 11 Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand - Episode #11 full feb50003-3ed9-4500-8c3b-98595f412e3e https://share.transistor.fm/s/29c55659 How can B2B marketers succeed when every deal involves 11 or more stakeholders?

In this episode of Connect to Market, host Casey Cheshire welcomes Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.


He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.

In this episode, we cover:

  • Why MQLs and ABM fall short in complex B2B buying environments
  • How to map conversation tracks around stakeholder needs and behavior
  • The importance of aligning marketing, sales, and automation tools to the buyer journey
  • Why focus beats scale when prioritizing content and engagement strategies

If you’re ready to leave legacy metrics behind and lead with a truly buyer-centric strategy, Adam’s insights offer a clear and practical roadmap for modern B2B marketers.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Adam:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can B2B marketers succeed when every deal involves 11 or more stakeholders?

In this episode of Connect to Market, host Casey Cheshire welcomes Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.


He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.

In this episode, we cover:

  • Why MQLs and ABM fall short in complex B2B buying environments
  • How to map conversation tracks around stakeholder needs and behavior
  • The importance of aligning marketing, sales, and automation tools to the buyer journey
  • Why focus beats scale when prioritizing content and engagement strategies

If you’re ready to leave legacy metrics behind and lead with a truly buyer-centric strategy, Adam’s insights offer a clear and practical roadmap for modern B2B marketers.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Adam:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 04 Sep 2025 05:00:00 -0400 Ringmaster Ringmaster 2809 How can B2B marketers succeed when every deal involves 11 or more stakeholders?

In this episode of Connect to Market, host Casey Cheshire welcomes Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.


He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.

In this episode, we cover:

  • Why MQLs and ABM fall short in complex B2B buying environments
  • How to map conversation tracks around stakeholder needs and behavior
  • The importance of aligning marketing, sales, and automation tools to the buyer journey
  • Why focus beats scale when prioritizing content and engagement strategies

If you’re ready to leave legacy metrics behind and lead with a truly buyer-centric strategy, Adam’s insights offer a clear and practical roadmap for modern B2B marketers.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Adam:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Paul Jones: Scaling Client Relationships Through Community - Episode #10 10 10 Paul Jones: Scaling Client Relationships Through Community - Episode #10 full 53d0b4a1-92f6-483d-acd3-51ec9a9bc9ea https://share.transistor.fm/s/009f8d27 What does it take to build authentic communities that truly connect with your market?

In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.


He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection.


In this episode, we cover:

  • The difference between going to market and connecting to it
  • How to understand your ICP beyond the surface level
  • Why low-tech, high-value engagement builds stronger communities
  • Real examples of community-led product and messaging success

If you're looking to engage your audience more meaningfully and build communities that drive real connection, this episode offers practical and inspiring insights.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Paul:

  • LinkedIn: https://www.linkedin.com/in/pauljones101/ 
  • Bridgio: https://bridgio.io/

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> What does it take to build authentic communities that truly connect with your market?

In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.


He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection.


In this episode, we cover:

  • The difference between going to market and connecting to it
  • How to understand your ICP beyond the surface level
  • Why low-tech, high-value engagement builds stronger communities
  • Real examples of community-led product and messaging success

If you're looking to engage your audience more meaningfully and build communities that drive real connection, this episode offers practical and inspiring insights.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Paul:

  • LinkedIn: https://www.linkedin.com/in/pauljones101/ 
  • Bridgio: https://bridgio.io/

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 28 Aug 2025 05:00:00 -0400 Ringmaster Ringmaster 2478 What does it take to build authentic communities that truly connect with your market?

In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.


He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection.


In this episode, we cover:

  • The difference between going to market and connecting to it
  • How to understand your ICP beyond the surface level
  • Why low-tech, high-value engagement builds stronger communities
  • Real examples of community-led product and messaging success

If you're looking to engage your audience more meaningfully and build communities that drive real connection, this episode offers practical and inspiring insights.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Paul:

  • LinkedIn: https://www.linkedin.com/in/pauljones101/ 
  • Bridgio: https://bridgio.io/

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Al Sargent: Generative Engine Optimization Master Class - Episode #9 9 9 Al Sargent: Generative Engine Optimization Master Class - Episode #9 full 4f19a753-2e90-4135-894c-1081bfc2a6bb https://share.transistor.fm/s/683b879b How can marketers stay discoverable as AI reshapes the search landscape?

In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.

He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.

In this episode, we cover:

  • How to use LLM.txt files and structured content to improve visibility
  • The importance of repurposing and repeating content across platforms
  • Leveraging high-authority sites like Wikipedia to support GEO
  • Why competitive comparison content is crucial in the AI search era

If you're looking to evolve your content strategy for the AI era and master the new rules of digital discoverability, Al’s insights offer a timely and tactical guide for marketers ready to lead in the future.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Al:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can marketers stay discoverable as AI reshapes the search landscape?

In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.

He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.

In this episode, we cover:

  • How to use LLM.txt files and structured content to improve visibility
  • The importance of repurposing and repeating content across platforms
  • Leveraging high-authority sites like Wikipedia to support GEO
  • Why competitive comparison content is crucial in the AI search era

If you're looking to evolve your content strategy for the AI era and master the new rules of digital discoverability, Al’s insights offer a timely and tactical guide for marketers ready to lead in the future.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Al:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 21 Aug 2025 05:00:00 -0400 Ringmaster Ringmaster 2768 How can marketers stay discoverable as AI reshapes the search landscape?

In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.

He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.

In this episode, we cover:

  • How to use LLM.txt files and structured content to improve visibility
  • The importance of repurposing and repeating content across platforms
  • Leveraging high-authority sites like Wikipedia to support GEO
  • Why competitive comparison content is crucial in the AI search era

If you're looking to evolve your content strategy for the AI era and master the new rules of digital discoverability, Al’s insights offer a timely and tactical guide for marketers ready to lead in the future.


🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Al:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Cole Field: Sales Tension, Attribution & Redefining ABM - Episode #8 8 8 Cole Field: Sales Tension, Attribution & Redefining ABM - Episode #8 full c5ec4b2f-1ea0-4ca8-9685-dd94e5dc038c https://share.transistor.fm/s/2af2217b What does it take to master B2B marketing with empathy and precision?

In this episode of Connect to Market, host Casey Cheshire welcomes Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies.


He shares why attributing success to individual efforts can create unnecessary tension, and how aligning sales and marketing unlocks better outcomes. Cole also explains the power of empathy in mapping the customer journey, the role of automation in streamlining efforts, and how Account-Based Marketing (ABM) is simply good, focused marketing when done right.


Throughout the conversation, Cole highlights actionable strategies for improving team alignment, defining an Ideal Customer Profile (ICP), and approaching B2B marketing with clarity and intention.

In this episode, we cover:

  • Why attribution battles can derail marketing efforts
  • The importance of empathy in understanding customer journeys
  • Redefining ABM as aligned, effective marketing
  • Aligning sales and marketing for shared success

If you're looking to refine your B2B marketing approach and create stronger alignment across your teams, Cole’s insights provide a grounded, practical guide for marketing leaders aiming to scale with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Cole:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> What does it take to master B2B marketing with empathy and precision?

In this episode of Connect to Market, host Casey Cheshire welcomes Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies.


He shares why attributing success to individual efforts can create unnecessary tension, and how aligning sales and marketing unlocks better outcomes. Cole also explains the power of empathy in mapping the customer journey, the role of automation in streamlining efforts, and how Account-Based Marketing (ABM) is simply good, focused marketing when done right.


Throughout the conversation, Cole highlights actionable strategies for improving team alignment, defining an Ideal Customer Profile (ICP), and approaching B2B marketing with clarity and intention.

In this episode, we cover:

  • Why attribution battles can derail marketing efforts
  • The importance of empathy in understanding customer journeys
  • Redefining ABM as aligned, effective marketing
  • Aligning sales and marketing for shared success

If you're looking to refine your B2B marketing approach and create stronger alignment across your teams, Cole’s insights provide a grounded, practical guide for marketing leaders aiming to scale with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Cole:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 14 Aug 2025 05:00:00 -0400 Ringmaster Ringmaster 2280 What does it take to master B2B marketing with empathy and precision?

In this episode of Connect to Market, host Casey Cheshire welcomes Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies.


He shares why attributing success to individual efforts can create unnecessary tension, and how aligning sales and marketing unlocks better outcomes. Cole also explains the power of empathy in mapping the customer journey, the role of automation in streamlining efforts, and how Account-Based Marketing (ABM) is simply good, focused marketing when done right.


Throughout the conversation, Cole highlights actionable strategies for improving team alignment, defining an Ideal Customer Profile (ICP), and approaching B2B marketing with clarity and intention.

In this episode, we cover:

  • Why attribution battles can derail marketing efforts
  • The importance of empathy in understanding customer journeys
  • Redefining ABM as aligned, effective marketing
  • Aligning sales and marketing for shared success

If you're looking to refine your B2B marketing approach and create stronger alignment across your teams, Cole’s insights provide a grounded, practical guide for marketing leaders aiming to scale with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Cole:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Megan Ward: Power of Observation in the Era of AI - Episode #7 7 7 Megan Ward: Power of Observation in the Era of AI - Episode #7 full b65cb5d4-fe50-4995-ad50-43017c0f3706 https://share.transistor.fm/s/63c1e81f
What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.


Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

  • The importance of engaging directly with your target market
  • Using AI to analyze customer interactions and extract insights
  • The future of AI in marketing: digital agents and personalized tools
  • The critical role of documenting and sharing knowledge within teams

If you're looking to build deeper market connections and integrate AI thoughtfully into your marketing, Megan’s insights provide a practical guide for leaders ready to innovate and lead with empathy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Megan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]>
What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.


Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

  • The importance of engaging directly with your target market
  • Using AI to analyze customer interactions and extract insights
  • The future of AI in marketing: digital agents and personalized tools
  • The critical role of documenting and sharing knowledge within teams

If you're looking to build deeper market connections and integrate AI thoughtfully into your marketing, Megan’s insights provide a practical guide for leaders ready to innovate and lead with empathy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Megan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 07 Aug 2025 05:00:00 -0400 Ringmaster Ringmaster 2890
What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?


In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.


Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

  • The importance of engaging directly with your target market
  • Using AI to analyze customer interactions and extract insights
  • The future of AI in marketing: digital agents and personalized tools
  • The critical role of documenting and sharing knowledge within teams

If you're looking to build deeper market connections and integrate AI thoughtfully into your marketing, Megan’s insights provide a practical guide for leaders ready to innovate and lead with empathy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Megan:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Bronson Cordle: Tracking Performance, Aligning Sales & Secret Scholarships - Episode #6 6 6 Bronson Cordle: Tracking Performance, Aligning Sales & Secret Scholarships - Episode #6 full e405b6d4-5545-4f6a-b257-a0de581f47bb https://share.transistor.fm/s/b9f74520 How can simplifying your goals and aligning with sales transform your marketing success?


In this episode of Connect to Market, host Casey Cheshire welcomes Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.

He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.


Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.

In this episode, we cover:

  • Why every marketing activity needs a clearly defined goal
  • How to track performance and demonstrate marketing impact
  • The keys to successful marketing and sales alignment
  • The role of relationships and self-awareness in leadership

If you're looking to cut through complexity, align your team, and lead with clarity, Bronson’s insights provide a roadmap for marketing and business leaders ready to elevate their strategy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Bronson:

  • LinkedIn: https://www.linkedin.com/in/bronson-cordle
  • Company website: https://www.vsimple.com/

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> How can simplifying your goals and aligning with sales transform your marketing success?


In this episode of Connect to Market, host Casey Cheshire welcomes Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.

He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.


Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.

In this episode, we cover:

  • Why every marketing activity needs a clearly defined goal
  • How to track performance and demonstrate marketing impact
  • The keys to successful marketing and sales alignment
  • The role of relationships and self-awareness in leadership

If you're looking to cut through complexity, align your team, and lead with clarity, Bronson’s insights provide a roadmap for marketing and business leaders ready to elevate their strategy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Bronson:

  • LinkedIn: https://www.linkedin.com/in/bronson-cordle
  • Company website: https://www.vsimple.com/

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Thu, 31 Jul 2025 05:00:00 -0400 Ringmaster Ringmaster 2881 How can simplifying your goals and aligning with sales transform your marketing success?


In this episode of Connect to Market, host Casey Cheshire welcomes Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.

He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.


Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.

In this episode, we cover:

  • Why every marketing activity needs a clearly defined goal
  • How to track performance and demonstrate marketing impact
  • The keys to successful marketing and sales alignment
  • The role of relationships and self-awareness in leadership

If you're looking to cut through complexity, align your team, and lead with clarity, Bronson’s insights provide a roadmap for marketing and business leaders ready to elevate their strategy.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Bronson:

  • LinkedIn: https://www.linkedin.com/in/bronson-cordle
  • Company website: https://www.vsimple.com/

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Josh Cherfoli: Porsche's Brand Transformation - Episode #5 5 5 Josh Cherfoli: Porsche's Brand Transformation - Episode #5 full 3d24a704-6e09-4500-b82a-175db5336554 https://share.transistor.fm/s/50588abb How can understanding your audience and building purpose-driven brands elevate your marketing results?


 In this episode of Connect To Market, host Casey Cheshire welcomes Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.

Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche’s award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand’s transformation.

Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.

In this episode, we cover:

  • How audience insight drives effective and authentic marketing
  • The creative thinking behind Porsche’s brand transformation
  • Bridging the gap between digital and real-world customer experiences
  • Building community and trusting your instincts as a marketing leader

If you’re ready to create campaigns that truly connect and lead with purpose, Josh’s insights offer the inspiration and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Josh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can understanding your audience and building purpose-driven brands elevate your marketing results?


 In this episode of Connect To Market, host Casey Cheshire welcomes Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.

Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche’s award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand’s transformation.

Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.

In this episode, we cover:

  • How audience insight drives effective and authentic marketing
  • The creative thinking behind Porsche’s brand transformation
  • Bridging the gap between digital and real-world customer experiences
  • Building community and trusting your instincts as a marketing leader

If you’re ready to create campaigns that truly connect and lead with purpose, Josh’s insights offer the inspiration and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Josh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 24 Jul 2025 05:00:00 -0400 Ringmaster Ringmaster 2783 How can understanding your audience and building purpose-driven brands elevate your marketing results?


 In this episode of Connect To Market, host Casey Cheshire welcomes Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.

Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche’s award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand’s transformation.

Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.

In this episode, we cover:

  • How audience insight drives effective and authentic marketing
  • The creative thinking behind Porsche’s brand transformation
  • Bridging the gap between digital and real-world customer experiences
  • Building community and trusting your instincts as a marketing leader

If you’re ready to create campaigns that truly connect and lead with purpose, Josh’s insights offer the inspiration and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Josh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Post-Event Panel - Connect To Market - July 16, 2025 Post-Event Panel - Connect To Market - July 16, 2025 bonus dbeeda88-e233-4780-ba9d-33e03dd0c2cb https://share.transistor.fm/s/116ed2b7 You missed a good one! Right after the recent Connect To Market: Growth Roundtable, we kept the momentum going with a live post-event panel that delivered next-level insights on AI, brand strategy, and LinkedIn mastery.
Community leader Casey Cheshire and moderator Paul Jones were joined by CTM community members Aaron Rayner, Rob Freedman, and Kathleen Martin. This wasn’t just a follow-up… it was a deep dive into what’s driving growth right now and what’s coming next.

The panel hit hard on the real value of AI in modern marketing, beyond buzzwords. Rob broke down how his team uses AI-powered win-loss analysis to expose product gaps and sharpen their brand story. Casey pushed on how AI can scale smarter, not noisier, while Kathleen and Aaron zeroed in on where tech ends and human connection begins. LinkedIn took center stage. Panelists shared practical, battle-tested strategies for cutting through the noise, understanding the algorithm, and driving real engagement in 2025. No fluff. Just what’s working.

Key takeaways:
- AI’s real impact on operational efficiency, customer insight, and decision-making
- Brand differentiation as a strategy, not a slogan
- The LinkedIn playbook for visibility, engagement, and influence
- Why human connection still drives the most powerful marketing outcomes

Whether you’re building pipeline, scaling your message, or refining your GTM strategy, this panel delivered the clarity and tactics you need to move faster and connect deeper.

Subscribe to our Substack at connecttomarket.com for first access to every podcast episode, powerhouse panel, and exclusive content that's redefining the future of marketing and connecting with your buyers.

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> You missed a good one! Right after the recent Connect To Market: Growth Roundtable, we kept the momentum going with a live post-event panel that delivered next-level insights on AI, brand strategy, and LinkedIn mastery.
Community leader Casey Cheshire and moderator Paul Jones were joined by CTM community members Aaron Rayner, Rob Freedman, and Kathleen Martin. This wasn’t just a follow-up… it was a deep dive into what’s driving growth right now and what’s coming next.

The panel hit hard on the real value of AI in modern marketing, beyond buzzwords. Rob broke down how his team uses AI-powered win-loss analysis to expose product gaps and sharpen their brand story. Casey pushed on how AI can scale smarter, not noisier, while Kathleen and Aaron zeroed in on where tech ends and human connection begins. LinkedIn took center stage. Panelists shared practical, battle-tested strategies for cutting through the noise, understanding the algorithm, and driving real engagement in 2025. No fluff. Just what’s working.

Key takeaways:
- AI’s real impact on operational efficiency, customer insight, and decision-making
- Brand differentiation as a strategy, not a slogan
- The LinkedIn playbook for visibility, engagement, and influence
- Why human connection still drives the most powerful marketing outcomes

Whether you’re building pipeline, scaling your message, or refining your GTM strategy, this panel delivered the clarity and tactics you need to move faster and connect deeper.

Subscribe to our Substack at connecttomarket.com for first access to every podcast episode, powerhouse panel, and exclusive content that's redefining the future of marketing and connecting with your buyers.

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> Mon, 21 Jul 2025 05:00:00 -0400 Ringmaster Ringmaster 1054 You missed a good one! Right after the recent Connect To Market: Growth Roundtable, we kept the momentum going with a live post-event panel that delivered next-level insights on AI, brand strategy, and LinkedIn mastery.
Community leader Casey Cheshire and moderator Paul Jones were joined by CTM community members Aaron Rayner, Rob Freedman, and Kathleen Martin. This wasn’t just a follow-up… it was a deep dive into what’s driving growth right now and what’s coming next.

The panel hit hard on the real value of AI in modern marketing, beyond buzzwords. Rob broke down how his team uses AI-powered win-loss analysis to expose product gaps and sharpen their brand story. Casey pushed on how AI can scale smarter, not noisier, while Kathleen and Aaron zeroed in on where tech ends and human connection begins. LinkedIn took center stage. Panelists shared practical, battle-tested strategies for cutting through the noise, understanding the algorithm, and driving real engagement in 2025. No fluff. Just what’s working.

Key takeaways:
- AI’s real impact on operational efficiency, customer insight, and decision-making
- Brand differentiation as a strategy, not a slogan
- The LinkedIn playbook for visibility, engagement, and influence
- Why human connection still drives the most powerful marketing outcomes

Whether you’re building pipeline, scaling your message, or refining your GTM strategy, this panel delivered the clarity and tactics you need to move faster and connect deeper.

Subscribe to our Substack at connecttomarket.com for first access to every podcast episode, powerhouse panel, and exclusive content that's redefining the future of marketing and connecting with your buyers.

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Ron Close: Degenerative AI - Episode #4 4 4 Ron Close: Degenerative AI - Episode #4 full beccc9b6-5739-4c52-9ea5-ee26687f4032 https://share.transistor.fm/s/9a1952b8 How can both empathy and distilled communication reshape your marketing strategy?


In this episode of Connect To Market, host Casey Cheshire welcomes Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.


Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.

With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.


In this episode, we cover:

  • Why empathy is key to customer-centric marketing
  • How degenerative AI can amplify your marketing efforts authentically
  • Aligning personal passion with professional roles to stay motivated
  • The importance of community, continuous learning, and embracing discomfort

If you’re ready to deepen connections and innovate your marketing approach, Ron’s insights offer the inspiration and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Ron:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can both empathy and distilled communication reshape your marketing strategy?


In this episode of Connect To Market, host Casey Cheshire welcomes Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.


Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.

With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.


In this episode, we cover:

  • Why empathy is key to customer-centric marketing
  • How degenerative AI can amplify your marketing efforts authentically
  • Aligning personal passion with professional roles to stay motivated
  • The importance of community, continuous learning, and embracing discomfort

If you’re ready to deepen connections and innovate your marketing approach, Ron’s insights offer the inspiration and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Ron:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 17 Jul 2025 05:00:00 -0400 Ringmaster Ringmaster 2750 How can both empathy and distilled communication reshape your marketing strategy?


In this episode of Connect To Market, host Casey Cheshire welcomes Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.


Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.

With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.


In this episode, we cover:

  • Why empathy is key to customer-centric marketing
  • How degenerative AI can amplify your marketing efforts authentically
  • Aligning personal passion with professional roles to stay motivated
  • The importance of community, continuous learning, and embracing discomfort

If you’re ready to deepen connections and innovate your marketing approach, Ron’s insights offer the inspiration and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Ron:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire No cost, No travel: Trade show ROI with KB Burdette - Episode #3 3 3 No cost, No travel: Trade show ROI with KB Burdette - Episode #3 full d40c0174-ff6b-43de-b792-a6779b81dad6 https://share.transistor.fm/s/50955399 How can deep audience research transform your marketing effectiveness?

In this episode of Connect To Market, host Casey Cheshire welcomes KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.


KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.

In this episode, we cover:

  • How audience research fuels more effective marketing strategies
  • Actionable ways to uncover insights and test your messaging today
  • Why starting with top customers leads to sharper campaigns
  • The role of community and curiosity in long-term marketing success

If you're ready to stop guessing and start connecting with your audience in meaningful ways, KB’s insights offer the clarity and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with KB:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can deep audience research transform your marketing effectiveness?

In this episode of Connect To Market, host Casey Cheshire welcomes KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.


KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.

In this episode, we cover:

  • How audience research fuels more effective marketing strategies
  • Actionable ways to uncover insights and test your messaging today
  • Why starting with top customers leads to sharper campaigns
  • The role of community and curiosity in long-term marketing success

If you're ready to stop guessing and start connecting with your audience in meaningful ways, KB’s insights offer the clarity and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with KB:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 10 Jul 2025 05:00:00 -0400 Ringmaster Ringmaster 2544 How can deep audience research transform your marketing effectiveness?

In this episode of Connect To Market, host Casey Cheshire welcomes KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.


KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.

In this episode, we cover:

  • How audience research fuels more effective marketing strategies
  • Actionable ways to uncover insights and test your messaging today
  • Why starting with top customers leads to sharper campaigns
  • The role of community and curiosity in long-term marketing success

If you're ready to stop guessing and start connecting with your audience in meaningful ways, KB’s insights offer the clarity and tactics you need to take action now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with KB:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton - Connect to Market - Episode #2 2 2 Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton - Connect to Market - Episode #2 full b905e1a1-6ad5-4bb9-a346-e73bbe5f734c https://share.transistor.fm/s/87587aee How can ethical AI and authentic storytelling elevate your marketing strategy?

In this episode of Connect to Market, host Casey Cheshire sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.


In this episode, we cover:

  • The power of storytelling to engage and connect with audiences
  • Balancing manual and automated networking for authentic relationships
  • Ethical considerations when using AI in marketing
  • How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Ashleigh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can ethical AI and authentic storytelling elevate your marketing strategy?

In this episode of Connect to Market, host Casey Cheshire sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.


In this episode, we cover:

  • The power of storytelling to engage and connect with audiences
  • Balancing manual and automated networking for authentic relationships
  • Ethical considerations when using AI in marketing
  • How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Ashleigh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 03 Jul 2025 05:00:00 -0400 Ringmaster Ringmaster 2024 How can ethical AI and authentic storytelling elevate your marketing strategy?

In this episode of Connect to Market, host Casey Cheshire sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.


In this episode, we cover:

  • The power of storytelling to engage and connect with audiences
  • Balancing manual and automated networking for authentic relationships
  • Ethical considerations when using AI in marketing
  • How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with Ashleigh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> B2B, Saas, Marketing, VP of Marketing No Casey Cheshire Building Relationships at Scale ft James Furbush - Connect to Market - Episode #1 1 1 Building Relationships at Scale ft James Furbush - Connect to Market - Episode #1 full 427d6eca-dc95-4f00-9c32-1d71aa8cc157 https://share.transistor.fm/s/fafc8d63 How can empathetic B2B SaaS marketing transform your growth strategy?

In this episode of Connect To Market, host Casey Cheshire sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. 

James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.

In this episode, we cover:

  • Why deeply understanding your audience is the foundation of effective marketing
  • How to ditch aggressive tactics in favor of trust-building strategies
  • The power of unscalable actions to create genuine connections
  • James’s contributions to the marketing community and how networking fuels innovation

If you're looking to elevate your B2B SaaS marketing, especially in a complex space like healthcare, this episode offers down-to-earth advice and powerful strategies that actually move the needle.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with James:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> How can empathetic B2B SaaS marketing transform your growth strategy?

In this episode of Connect To Market, host Casey Cheshire sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. 

James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.

In this episode, we cover:

  • Why deeply understanding your audience is the foundation of effective marketing
  • How to ditch aggressive tactics in favor of trust-building strategies
  • The power of unscalable actions to create genuine connections
  • James’s contributions to the marketing community and how networking fuels innovation

If you're looking to elevate your B2B SaaS marketing, especially in a complex space like healthcare, this episode offers down-to-earth advice and powerful strategies that actually move the needle.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.


Connect with James:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


]]> Thu, 26 Jun 2025 05:00:00 -0400 Ringmaster Ringmaster 3013 How can empathetic B2B SaaS marketing transform your growth strategy?

In this episode of Connect To Market, host Casey Cheshire sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. 

James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.

In this episode, we cover:

  • Why deeply understanding your audience is the foundation of effective marketing
  • How to ditch aggressive tactics in favor of trust-building strategies
  • The power of unscalable actions to create genuine connections
  • James’s contributions to the marketing community and how networking fuels innovation

If you're looking to elevate your B2B SaaS marketing, especially in a complex space like healthcare, this episode offers down-to-earth advice and powerful strategies that actually move the needle.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 


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