Commerce Today

Episode 159: You Don't Need to Understand AI to Use It

Joshua Warren — Fri, 13 Mar 2026 06:00:00 -0500

You do not need to understand every technical detail of AI to start using it well in ecommerce. In this episode of Commerce Today, Joshua Warren breaks down a practical way to think about AI adoption for ecommerce leaders. Instead of chasing hype or waiting for perfect clarity, the focus should be on where AI can reduce friction, improve repeatable workflows, and help teams make better decisions faster. Topics include: • why AI will amplify existing process quality, good or bad • why reducing friction matters more than adding novelty features • practical workflows like competitor monitoring and recurring operational checks • how ecommerce leaders can start using AI without becoming technical specialists first Links: - https://www.commercetoday.fm/ - https://creatuity.com/

Episode 158: The Agentic AI That Runs My Ecommerce Business (OpenClaw Deep Dive)

Joshua Warren — Fri, 20 Feb 2026 05:00:00 -0600

Google's "Buy for Me" button. AI agents placing orders for customers. Everyone's talking about agentic AI, but what does it actually look like in practice? In this episode of Commerce Today, I take you behind the scenes of the system that runs my agency, my e-commerce operations, and my life. You'll see the actual configuration files, memory systems, and workflows that make OpenClaw work effectively. What you'll learn: • How to configure agentic AI for maximum reliability • The critical files every OpenClaw user needs (SOUL.md, PRINCIPLES.md, AGENTS.md) • Memory and correction systems that prevent repeated mistakes • Real-world applications for e-commerce merchants • Why AI-augmented agencies will outpace traditional ones Key topics covered: • Google's new "Buy for Me" button and what it means for merchants • OpenClaw's rumored $1B acquisition by OpenAI • Crash protection and context preservation strategies • The Universal Verification Contract for ensuring work completion • How to apply agentic AI to your e-commerce business Links: - https://github.com/openclaw - https://creatuity.com - https://github.com/tobi/qmd

Episode 157: Revolutionizing E-commerce with OpenClaw: AI Execution Simplified

Joshua Warren — Fri, 06 Feb 2026 05:00:00 -0600

In this episode of Commerce Today, host Joshua Warren introduces the groundbreaking AI tool, OpenClaw. Discover how OpenClaw transforms e-commerce execution by automating tasks, integrating with analytics, and reducing context switching. Timestamps: 0:00 - Introduction 1:30 - What is OpenClaw? 4:00 - How it changes e-commerce execution 8:00 - Live demo 14:00 - Key takeaways Links: - https://commercetoday.fm/?utm_source=podcast&utm_medium=audio&utm_campaign=e157 - https://creatuity.com/?utm_source=podcast&utm_medium=audio&utm_campaign=e157

Episode 156: Mastering the 90-Day E-Commerce Leader Sprint for 2026

Joshua Warren — Tue, 03 Feb 2026 05:00:00 -0600

In this episode of Commerce Today, CEO Joshua Warren illustrates how e-commerce leaders can optimize their Q1 plans with a structured 90-Day E-Commerce Leader Sprint. Emphasizing January as a reset period, Warren connects business KPIs, operational constraints, and career growth into a cohesive strategy. He explains the advantages of a 90-day plan over annual plans, especially in the rapidly evolving landscape driven by AI advancements. The episode covers detailed planning components such as setting a single goal, determining priorities, aligning KPIs, and including career-oriented initiatives. Warren also offers a specialized 90-day sprint program to help e-commerce professionals craft actionable plans. Reach out to him on LinkedIn for more details or for a free consultation.

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Episode 155: Google's New AI Payment Protocol: Universal Commerce Protocol Explained

Joshua Warren — Tue, 27 Jan 2026 10:00:00 -0600

In this episode of Commerce Today, Joshua Warren dives into Google's latest announcement of the Universal Commerce Protocol (UCP) for AI and e-commerce, a mere six months after introducing the Agent Payments Protocol (AP2). Learn how UCP allows users to make purchases directly within Gemini on Google's AI-enhanced search results and its implications for e-commerce and user experience. Joshua also touches on Microsoft's competing protocol, Microsoft Copilot Checkout, and its potential applications for B2B brands. Get insights into the technical requirements for implementing these protocols, potential challenges, and the strategic importance of staying ahead in this rapidly evolving AI-driven commerce landscape.

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Episode 154: Boost Your Repeat Revenue: Subscription Strategies for E-commerce

Joshua Warren — Tue, 30 Dec 2025 05:00:00 -0600

In the final holiday episode of 2025 for Commerce Today, Joshua Warren discusses strategies for converting holiday shoppers into repeat customers through effective subscription and replenishment models. He covers who should avoid subscriptions, initial smart reminders, the benefits of 'Subscribe and Save' options, bundled replenishment kits, and launching true membership programs. Joshua offers practical advice on improving customer retention and increasing lifetime value. Don’t miss this valuable episode as you prepare your e-commerce business for a successful 2026!

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Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites

Joshua Warren — Tue, 23 Dec 2025 05:00:00 -0600

Join Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incidents. Don't miss out on this essential guide to keeping your e-commerce site running smoothly during the busy holiday season!

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Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click

Joshua Warren — Tue, 16 Dec 2025 05:00:00 -0600

Join Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!

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Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren

Joshua Warren — Tue, 09 Dec 2025 05:00:00 -0600

In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'

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Episode 150: Handling Complex E-Commerce Product Catalogs

Joshua Warren — Tue, 18 Nov 2025 11:00:00 -0600

In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.

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Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget

Joshua Warren — Tue, 11 Nov 2025 05:00:00 -0600

In this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for customer engagement. Tune in for valuable insights to set your e-commerce business up for success in 2026 and beyond.

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Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping

Joshua Warren — Tue, 04 Nov 2025 05:00:00 -0600

Welcome to the 148th episode of Commerce Today! In this episode, we look at the next steps following our previous discussion on AI browsers and their impact on internet usage. This week, the focus is on Agentic AI Payment Standards, a groundbreaking development for both B2C and B2B shopping. We explore why new payment standards are essential, addressing issues like authentication and fraud prevention in an environment where AI, rather than humans, conducts transactions. We’ll cover the three main contenders competing to set these new standards — AP2 (led by Google, Adobe, PayPal, Amex, and MasterCard), ACP (from OpenAI in collaboration with Stripe), and TAP (Visa’s Trusted Agent Protocol). Throughout the episode, we compare these standards, discuss their implementation ease, and predict their impact on e-commerce.

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Episode 147: AI Browsers (Comet, Dia, Atlas & More)

Joshua Warren — Tue, 28 Oct 2025 11:00:00 -0500

In this week's episode of Commerce Today, we dive deep into the innovative, brand new world of AI browsers and their impact on e-commerce. Discover how AI browsers like OpenAI's Atlas, Comet by Perplexity, and Dia by The Browser Company are transforming online shopping and user experiences. Watch live demos of these new browsers, see how they perform real-time purchase tasks, and explore their implications for both B2C and B2B sectors. Plus, learn what steps you need to take to stay ahead in this fast-evolving landscape. Don't miss this episode packed with insights and practical demonstrations!

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Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave

Joshua Warren — Tue, 21 Oct 2025 10:00:00 -0500

The way we shop is about to change forever. In the era of agentic commerce, AI agents will shop on behalf of consumers, evaluating options, comparing data, and making purchase decisions in real time. When someone asks their AI to find the best product that fits their needs, will your brand even be considered? This episode breaks down the three essential pillars that determine your readiness for an AI-driven marketplace: Structured Data, Real-Time Availability, and Digital Reputation. Learn how to position your business for visibility and success in an AI-first world.

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Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce

Joshua Warren — Tue, 14 Oct 2025 11:15:00 -0500

The line between content and commerce has disappeared. Platforms like TikTok Shop and Instagram Checkout have transformed social media from a place of discovery into a direct sales channel. But thriving in social commerce takes more than adding a “buy” button—it requires a completely new playbook.

In this episode, we unpack the Three C’s of profitable social commerce: Content, Community, and Conversion. You’ll learn how to craft shoppable content that entertains, build a community that trusts your brand, and manage the operational backbone that turns engagement into loyal customers.

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Episode 144: The Amazon Dilemma: Winning on Marketplaces Without Killing Your Brand

Joshua Warren — Tue, 07 Oct 2025 05:00:00 -0500

For many brands, selling on Amazon isn’t optional; it’s essential. But that opportunity comes with real trade-offs. The scale and exposure are unmatched, yet the risks are significant: shrinking margins, brand dilution, and the potential to undercut your own DTC sales. The real challenge isn’t whether to sell on Amazon but how to do it profitably and strategically.

In this episode, we break down a framework for managing the Amazon dilemma. You’ll learn how to reduce channel friction, why real-time inventory is critical, and which metrics actually matter in a multi-channel ecosystem. It’s time to stop treating Amazon like just another sales channel and start managing it like the powerful vendor relationship it truly is.

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Episode 143: From Startup to Scale: The Playbook for Your First $10M

Joshua Warren — Tue, 30 Sep 2025 12:00:00 -0500

Early-stage ecommerce growth often feels chaotic, with leaders stretched thin across marketing, fulfillment, and operations. But scaling to the first $10 million isn’t about doing more—it’s about focusing on the right strategies. This episode draws from The Ecommerce Growth Playbook to help founders and leaders of high-growth small businesses apply the three levers of breakout growth: Customer Obsession, a Scalable Engine, and Leadership. Listeners will learn how to secure product-market fit, prevent crippling tech debt, and make their first critical hires, building a foundation for sustainable, mid-market success.

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Episode 142: Surviving the 2025 USPS Rate Hike: Protect Your Margins Without Sacrificing Service

Joshua Warren — Tue, 23 Sep 2025 10:00:00 -0500

A 20-minute solo episode where Joshua unpacks the July 13, 2025 USPS shipping rate increase, explaining the 7.4 percent overall price hike, the new surcharges for oversized packages, and which services are most affected. He also shares strategies to help merchants manage rising shipping costs, communicate changes to customers, and maintain profitability.

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Episode 141: Navigating 2025 Sales Tax Changes: Simplifying Compliance and Reducing Headaches

Joshua Warren — Tue, 16 Sep 2025 05:00:00 -0500

In this 20-minute solo episode, Joshua breaks down the biggest U.S. sales tax changes taking effect in 2025 and what they mean for merchants. He explains economic nexus thresholds, new rate hikes in major states, the expanding taxation of digital goods, and the rise of retail delivery fees. Listeners will come away with practical strategies to stay compliant without drowning in paperwork so retailers can focus on growth and avoid unexpected audits.

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Episode 140: PCI DSS 4.0 After the Deadline: Keeping Your Store Secure

Joshua Warren — Tue, 09 Sep 2025 05:00:00 -0500

Payment security may not be flashy, but ignoring it could cost your business everything. In this episode, Joshua dives into PCI DSS 4.0, the new security standard that became mandatory for e-commerce merchants starting April 1, 2024. With hefty fines and the risk of losing credit card processing privileges looming, understanding and complying with the updated requirements is critical. Joshua breaks down what’s changed, what’s now mandatory, and how to implement a compliance strategy that protects your brand, your customers, and your bottom line. Whether you're a seasoned merchant or just getting started, this episode gives you the actionable insights you need to stay ahead of the curve.

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Episode 139: The End of De Minimis: New Tariffs and What They Mean for Your Business

Joshua Warren — Wed, 03 Sep 2025 05:00:00 -0500

In this episode, Joshua unpacks a seismic shift in cross-border e-commerce. As of August 29, 2025, the long-standing U.S. de minimis exemption—allowing parcels under $800 to enter duty-free—is gone. Every shipment into the U.S. will now face import duties, alongside sweeping new tariffs: 50% on most Brazilian imports, 50% on copper-heavy goods, and a potential 270% on Chinese ship-to-shore cranes. These changes will ripple through supply chains and pricing, leaving many merchants unprepared for rapidly rising costs.

Drawing on his background in cross-border logistics, Joshua explains why the de minimis change is happening, who will be hit hardest, and what merchants can do to cushion the impact. He shares real stories from mid-market brands already seeing profit margins vanish and offers practical steps—from renegotiating freight contracts to restructuring fulfillment and improving customer communication. By the end, you’ll know how to calculate your new landed cost, spot markets that may become unprofitable, and leverage strategies like bonded warehouses, tariff engineering, and free-trade zones to stay competitive.

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Episode 138: Conquering Tech Debt: Lessons from The E-Commerce Growth Playbook

Joshua Warren — Tue, 26 Aug 2025 05:00:00 -0500

In this episode of Commerce Today, Joshua Warren returns to the concept of tech debt, drawing insights from his new book, The E-Commerce Growth Playbook. Through a real-life story and a detailed framework, he explains how tech debt impacts businesses and provides actionable strategies for addressing it. Learn about the hidden costs of shortcuts in your codebase, the deployment paradox, and quick wins to reduce technical debt. Gain insights into managing tech debt effectively to improve your site's performance and ROI. Don't miss this invaluable advice for any e-commerce professional!

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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)

Joshua Warren — Tue, 19 Aug 2025 05:00:00 -0500

Join Joshua Warren of Commerce Today and Creatuity as he delves into key takeaways from his new book, 'The E-Commerce Growth Playbook.' In this episode, discover the importance of a frictionless customer experience and how crucial factors like mobile site speed, streamlined checkout processes, and effortless returns can significantly impact your conversion rates. Learn actionable tactics to identify and eliminate friction points on your website, ensuring a seamless shopping experience that drives sales. Don’t forget to check out the book for a comprehensive playbook and visit the resources page for downloadable checklists and more.

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Episode 136: The Real AI Disruption

Joshua Warren — Tue, 12 Aug 2025 05:00:00 -0500

In this week's episode of Commerce Today, we kick things off with a riveting discussion happening on LinkedIn about whether Shopify is losing its edge in the e-commerce space. The episode focuses on a new thesis inspired by Nicklas Gellner of Medusa, suggesting that AI coding agents, like Claude Code, are the real disruptors in platform selection rather than just developer jobs. Host Joshua Warren of Creatuity shares their first-hand experiences and insights on how these AI agents are transforming the way we approach e-commerce development, leading to reduced costs and faster deployment times. Tune in to understand the strategic implications of these advancements and how they might impact your business.

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Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook

Joshua Warren — Tue, 05 Aug 2025 05:00:00 -0500

Join Joshua Warren in this episode of Commerce Today as he discusses his new book, 'The E-Commerce Growth Playbook'. Discover how 'good enough' websites are silently taxing your revenue through issues like slow pages and clunky checkouts. Joshua explains the three main strategies from the book to boost your mid-market e-commerce operations: customer obsession, building a scalable tech stack, and optimizing your e-commerce team. Learn how to address these challenges with actionable 7-day and 90-day playbooks and start driving tangible improvements in your business. Available on Amazon, the book is designed to be practical and adaptable, helping you to create a custom growth plan for your brand.

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Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed

Joshua Warren — Tue, 29 Jul 2025 05:00:00 -0500

In this week's episode of Commerce Today, we explore the transformative impact millennials are having on B2B buying. Host Joshua Warren explores how millennials, now ages 29-44, have become the dominant cohort in B2B purchasing, making up 73% of all B2B buyer roles with 44% as lead decision-makers. Discover the millennial-driven shift towards B2C-style expectations in B2B procurement, including demands for transparent pricing, quick self-service purchasing, and seamless digital experiences. Learn about the rise of self-service research tools, the waning influence of traditional sales tactics, and how B2B brands must adapt to meet these new expectations or risk being left behind, especially with Gen Z entering the scene. Joshua also emphasizes the crucial role of technology, from AI-driven personalization to omnichannel fluidity, and the need for B2B brands to revamp their digital strategies to thrive in this changing landscape. Tune in for insightful tips on how to enhance your B2B e-commerce experience and keep up with the evolving demands of millennial buyers.

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Episode 133: EPR & Packaging Laws: California SB-54 and New Costs of Ecommerce Packaging

Joshua Warren — Tue, 22 Jul 2025 05:00:00 -0500

In this episode of Commerce Today, host Joshua Warren dives into the new and crucial packaging laws affecting the e-commerce industry, specifically focusing on Extended Producer Responsibility (EPR). He explains that EPR policies are sweeping across the United States, mandating that producers manage recycling programs for their packaging. California's landmark SB 54 law, which requires all packaging to be recyclable or compostable by 2032, is highlighted along with its significant implications for e-commerce businesses. Joshua discusses the anticipated increase in costs, the need to register with Producer Responsibility Organizations like the Circular Action Alliance, and the steps businesses should take now to ensure compliance. He also touches on the broader objectives of these regulations to reduce environmental waste, improve recycling infrastructure, and promote innovation in product packaging. If you're in the e-commerce sector, this episode is crucial for understanding how these impending laws will impact your business.

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Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance

Joshua Warren — Mon, 14 Jul 2025 11:15:00 -0500

In this episode of Commerce Today, host Joshua Warren explores the complexities of various state privacy laws and their implications on e-commerce businesses. Covering developments across over 20 states, including eight new laws effective this year, Joshua discusses the proposed American Data Privacy and Protection Act (ADPPA), which aims to standardize privacy protections across the U.S. Despite its stalled progress due to pushback from states like California, businesses need to understand the current patchwork of state laws. Joshua details the requirements and quirks of these laws and offers practical tips on compliance, from updating privacy notices to mapping out data and setting up consumer request me

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Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)

Joshua Warren — Tue, 08 Jul 2025 05:00:00 -0500

In this episode of Commerce Today, we dive into how generative AI is transforming e-commerce personalization. Discover how AI tools are making it easier for brands, especially small and mid-sized businesses, to offer Amazon-level personalization without hefty infrastructure. We discuss why personalization is crucial, how AI can infer customer preferences even without logins, and the significant impact on customer engagement and business revenue. Learn practical steps and examples from leading brands on leveraging AI for personalized marketing, product recommendations, and more. Tune in to stay ahead in the AI-driven e-commerce landscape!

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Episode 130: Claude Code Shrinks Ecommerce Re-Platforms from 6 Months to 1-Week

Joshua Warren — Mon, 07 Jul 2025 13:00:00 -0500

AI coding agents just jumped a level. Replatforms aren’t a six month project anymore - they could be done in a week, as a recent proof of concept I developed with the latest version of Claude Code shows. Early surveys show teams reporting 20-25 % productivity jumps in just four weeks of adoption.

In this episode I break down what these releases mean for Magento, Shopify, and Adobe Commerce projects: why a proof-of-concept store that once took six months now ships in one sprint; how a six-step AI loop (plan → code → test → commit → CI → repeat) turns Claude Code into a heads-down teammate; and why extension authors and agencies must rethink pricing, testing, and value as single-purpose plugins get auto-generated in minutes.

Whether you write code or just sign the invoices, you’ll leave knowing:

Which tools to test first (Claude Code, Codex o3, Windsurf)
The GitHub-issue workflow that keeps AI on-track and test-driven
How value-based pricing beats billable hours in an AI world
Why smaller dev shops suddenly compete head-on with massive (and expensive) project teams

Hit play, then DM me on LinkedIn with your own AI build wins—let’s push ecommerce forward together.

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Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations

Joshua Warren — Tue, 24 Jun 2025 05:00:00 -0500

In this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize their e-commerce systems.

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Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away

Joshua Warren — Tue, 17 Jun 2025 05:00:00 -0500

In this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end to learn about an upcoming book on e-commerce growth, where these topics will be explored in greater depth.

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Schedule a free 30 minute ecommerce problem solving session with Joshua — Schedule a free 30-minute problem-solving session with ecommerce expert Joshua Warren. Whether it’s platform performance, conversion issues, or strategy gaps—Joshua will help you identify quick wins and provide actionable insights tailored to your business.
Joshua’s LinkedIn: — Connect with Joshua Warren on LinkedIn to stay up to date on ecommerce insights.

Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics

Joshua Warren — Tue, 10 Jun 2025 05:00:00 -0500

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.

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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service

Joshua Warren — Tue, 03 Jun 2025 05:00:00 -0500

Join Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how to boost your revenue and enhance customer experiences by effectively climbing the personalization ladder.

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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies

Joshua Warren — Mon, 02 Jun 2025 10:00:00 -0500

In this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in to learn actionable strategies to optimize your e-commerce team structure and increase productivity and revenue.

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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

Joshua Warren — Tue, 20 May 2025 05:00:00 -0500

In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.

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Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

Joshua Warren — Tue, 13 May 2025 05:00:00 -0500

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Episode 122: Is Hyvä the Fast Track to a Modern Frontend? 5 Tests for Any Ecommerce Team

Joshua Warren — Tue, 06 May 2025 13:00:00 -0500

A slow storefront is a leaky bucket for conversions (and money!). In 13 minutes I will give you five quick “leak tests” to decide if Hyvä should replace your Magento/Adobe Commerce theme (or if you should consider moving off of another platform for the performance of Hyvä)—no fluff, just actions you can run today.
In this episode

* Speed baseline: run Core Web Vitals and spot the red flags.
Dev velocity: why Hyvä cuts dev hours in half.
Feature fit: B2B, Adobe Commerce, extension compatibility—myth-busted.
Total cost: how a Hyvä build trims 40-50 % off year-one spend.
Team DNA: the skill mix that ramps fastest.

I’ll wrap with common pitfalls and an invite for a free 30-minute Hyvä Feasibility Call (or just DM me on LinkedIn for the one-page checklist).

Listen, test your site, and plug the leaks.

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Episode 121: Replatforms Fail in the Boardroom - 3 Blindspots to Fix Now

Joshua Warren — Tue, 29 Apr 2025 05:00:00 -0500

Most “failed” ecommerce replatforms were sunk long before the first sprint—right at the leadership table. In this live episode I break down:

* The “Why‑Now” Gap – how shiny‑object buys turn into seven‑figure write‑offs.
Scope Without a P&L Owner – why committees bloat budgets and delay launches.
Kill‑Switch Chaos – the tightrope between zombie projects and trigger‑happy cancellations.

You’ll leave with a simple 90‑Day Pilot Playbook that keeps projects lean, measurable, and worth betting on—and a one‑page “success contract” template you can swipe today.
Need the template? DM me pilot on LinkedIn and I’ll send it over.

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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins

Joshua Warren — Tue, 22 Apr 2025 05:00:00 -0500

Welcome to another episode of Commerce Today, hosted by Joshua Warren, CEO of Creatuity. This episode shifts focus from technology to strategies for overcoming stagnation in e-commerce projects. Using the analogy of organizing a messy garage, Joshua discusses how breaking tasks into smaller steps can prevent businesses from getting stuck, whether it's launching parts of an e-commerce platform, navigating complex projects, or re-platforming. He emphasizes the importance of data-driven decision-making and incremental progress, stressing the need for analytics and setting realistic goals. Join Joshua as he provides practical tips for making tangible improvements in your e-commerce operations.

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Episode 119: From Kickbacks to Collaboration: E-Commerce Partnerships Explored

Joshua Warren — Tue, 15 Apr 2025 05:00:00 -0500

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the importance and value of genuine e-commerce partnerships. He highlights the difference between financially-driven partnerships and those focused on merchant benefit. He shares insights on four key partners: IPaaS for integration solutions, ShipperHQ for enhanced shipping experiences, dotDigital for marketing automation, and Adobe for their robust e-commerce platform. He emphasizes the need for partnerships that prioritize merchant needs over financial gains and offers practical advice on leveraging these partnerships for better e-commerce outcomes. Finally, he invites North Texas e-commerce professionals to an upcoming event at Martin House Brewing and offers a free e-commerce problem-solving session for interested listeners.

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Episode 118: Exploring Adobe Commerce as a Cloud Service

Joshua Warren — Tue, 08 Apr 2025 05:00:00 -0500

In this episode of Commerce Today, I break down Adobe's new "Adobe Commerce as a Cloud Service," a SaaS offering that's shifting the ecommerce landscape in a significant way. Unlike Adobe Commerce Cloud (a platform-as-a-service), Adobe’s latest solution is fully multi-tenant, composable, and headless, providing automatic updates, reliable performance, and deep integrations with the broader Adobe ecosystem. I explore standout features like built-in digital asset management, powerful B2B functionality, and innovative generative AI through Adobe Firefly. Drawing from Adobe Summit and thorough research, I explain why this offering matters for ecommerce businesses, how it compares to competitors like Shopify, and what merchants need to know about adopting Adobe Commerce as part of their strategy.

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Episode 117: Solving E-Commerce Challenges: Systems, Processes, and People

Joshua Warren — Tue, 01 Apr 2025 05:00:00 -0500

In this episode of Commerce Today, host Joshua Warren, CEO of Creatuity, an e-commerce agency, discusses common e-commerce challenges and categorizes them into three main areas: systems problems, process or policy problems, and people problems. Joshua shares his insights on how to identify and address these issues based on his extensive experience in e-commerce problem-solving sessions. He also emphasizes the importance of addressing process, policy, and people issues before deciding to switch e-commerce platforms. Additionally, Joshua announces upcoming detailed discussions on Adobe Commerce as a Cloud Service and invites viewers to join e-commerce meetups in North Texas.

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Episode 116: Shopify vs. Adobe: The New SaaS Showdown

Joshua Warren — Tue, 25 Mar 2025 09:00:00 -0500

In this episode of Commerce Today, we dive into the major announcements from Adobe Summit, focusing on Adobe's new SaaS version of Adobe Commerce. This episode covers the launch details, features, and functionalities of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, and discusses their implications for merchants, agencies, and the broader e-commerce ecosystem. We also analyze the pros and cons of these new offerings and explore what they mean for the future of Magento and Adobe Commerce. Join us to understand how these innovations can reduce your total cost of ownership, improve site performance, and offer more options in the evolving e-commerce landscape.

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Episode 115: Revolutionizing Retail: Omnichannel Strategies for Farm & Home Stores

Joshua Warren — Tue, 18 Mar 2025 09:30:00 -0500

In this episode of Commerce Today, Joshua Warren dives into his experiences with omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He discusses various solutions implemented, such as buy online, pickup in store, curbside pickup, and vendor ship to store. Key challenges and innovative solutions are highlighted, including compliance with ATF regulations, integrating with older ERP systems, and responding to the COVID-19 pandemic with rapid curbside pickup deployment. Additionally, Joshua shares insights into the development of a headless order management system and a mobile point of sale system, providing valuable lessons for retailers of all sizes. Tune in for a deep dive into the complexities and solutions of modern omnichannel retailing.

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Episode 114: Integrating Online and In-Store Retail: A Guide to Omnichannel Success

Joshua Warren — Mon, 10 Mar 2025 00:00:00 -0500

In this episode of Commerce Today, we dive into your questions about Omnichannel Retail with expert Joshua Warren. With extensive experience in integrating online and physical store operations, Joshua discusses the impact of the pandemic on retail, the importance of real-time integrations, and the nuances of buy online pickup in-store (BOPIS). Explore the operational and technical challenges, training needs, and the future of AI-driven digital twins in retail fulfillment. Don't miss the teaser for the next episode focusing on successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to become well-versed in the latest trends and best practices shaping the future of Omnichannel Retail.

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Episode 113: Finding Peace in E-Commerce: From Chaos to Clarity

Joshua Warren — Tue, 04 Mar 2025 11:00:00 -0600

In this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects. Don't miss this thought-provoking episode packed with practical advice and forward-thinking strategies.

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Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce

Joshua Warren — Tue, 25 Feb 2025 09:00:00 -0600

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical steps for transitioning to a headless approach. If you're facing platform constraints or looking to future-proof your e-commerce strategy, this episode is a must-watch.

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Episode 111: Tech Debt to Innovation: A CEO’s Perspective

Joshua Warren — Tue, 18 Feb 2025 05:00:00 -0600

This episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing the importance of a culture that acknowledges and mitigates technical debt.

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Meet Magento Florida

Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL

Joshua Warren — Tue, 11 Feb 2025 05:00:00 -0600

Join us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive into e-commerce strategies and a look at the vibrant Magento community.

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Episode 109: Top 10 eCommerce Innovations to Transform Your B2B Operations in 2025

Joshua Warren — Tue, 04 Feb 2025 05:00:00 -0600

Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he covers the top 10 eCommerce innovations you need to apply to your B2B operations for 2025. Discover how extensible automation, AI-powered personalization, predictive analytics, blockchain, AR for product visualization, hybrid AI-human sales integration, dynamic real-time pricing, advanced payment solutions, enhanced customer portals, and composable eCommerce solutions can transform your business. Packed with real-world examples and practical applications, this episode is a must-listen for B2B leaders looking to stay ahead of the curve.

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Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth

Joshua Warren — Tue, 28 Jan 2025 15:00:00 -0600

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the intricacies of technical debt—a hidden challenge costing U.S. businesses $1.5 trillion. With 91% of CIOs acknowledging it as their biggest hurdle, Joshua offers a practical framework to identify, assess, and prioritize technical debt in your e-commerce business. Learn how to navigate this issue effectively using Creatuity's Tech Debt Scoring Framework and gain insights into its application. Plus, get a sneak peek of his upcoming presentation at Meet Magento Florida, where he'll dive deeper into managing technical debt. Stay tuned to Joshua's LinkedIn for live streams and updates from the event.

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Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough

Joshua Warren — Tue, 21 Jan 2025 08:00:00 -0600

Live Demo: How to Use ChatGPT for B2B Marketing. Join Joshua Warren as he demonstrates how B2B marketers can effectively utilize ChatGPT in their everyday tasks. In this episode of Commerce Today, Joshua pretends to be an employee of an industrial pump company, showing how to conduct competitive research, create quarterly content strategies, develop customer personas, write detailed articles, draft marketing emails, and brainstorm unique strategies. The entire process is shown live using a free ChatGPT account, making it accessible for all. Joshua offers practical tips like setting custom instructions and working collaboratively with ChatGPT to yield the best results. Tune in to learn how you can leverage ChatGPT to enhance your e-commerce marketing efforts.

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Episode 106: SEO Best Practices for B2B E-Commerce in 2025

Joshua Warren — Tue, 14 Jan 2025 05:00:00 -0600

In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO efforts.

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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024

Joshua Warren — Tue, 07 Jan 2025 05:00:00 -0600

Unwrap New Year’s insights as we count down 10 outdated e-commerce habits.From clunky mobile experiences to the misuse of AI, discover the strategies your business needs to leave behind in 2024. Hosted by Joshua Warren, CEO of Creatuity, this special New Year’s Eve episode of Commerce Today helps you embrace smarter, more innovative e-commerce practices in 2025. Whether you’re looking to optimize your tech stack, improve CX, or rethink your approach to personalization, this countdown is packed with actionable insights to set your business up for success. Don’t miss it!

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Episode 104: 14 Festive Strategies for Retaining Customers

Joshua Warren — Tue, 31 Dec 2024 05:00:00 -0600

Discover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.

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Episode 103: Your ERP Isn’t Enough for Ecommerce

Joshua Warren — Tue, 24 Dec 2024 05:00:00 -0600

Discover why relying on ERP-based ecommerce platforms can undermine your business growth. In this episode of Commerce Today, I tackle a challenge I’ve seen firsthand with businesses using ERP-provided ecommerce platforms like NetSuite's SuiteCommerce, Salesgent’s platform, and Epicor Commerce. These platforms promise easy integration, but in reality, they often create more headaches than solutions—delaying product launches, frustrating customers, and throttling your growth.
If your ecommerce platform feels like it’s holding you back, this episode is for you.
I’ll break down why ERP-based platforms struggle to meet modern B2B ecommerce demands, from rigid architectures and limited features to scalability roadblocks that stifle innovation. Plus, I’ll share actionable advice on how to evaluate and choose a better platform that delivers flexibility, resilience, and future-proof results.
Drawing on real-world examples (and naming names!), I’ll show you how businesses are navigating these challenges—and how you can, too.
Ready to future-proof your ecommerce strategy and take control of your tech stack? Tune in now.

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Episode 102: ERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce Integrations

Joshua Warren — Tue, 17 Dec 2024 05:00:00 -0600

In this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.

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Episode 101: Cyber 5 - Black Friday Results & Insights for Omnichannel Holiday Success

Joshua Warren — Tue, 10 Dec 2024 11:00:00 -0600

Cyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.

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Episode 100: Fixing Performance Pain: Magento & Adobe Commerce B2B Composable Commerce

Joshua Warren — Tue, 03 Dec 2024 05:00:00 -0600

Struggling with slow site performance, downtime, or costly maintenance on your Adobe Commerce or Magento site? Frustrated by integration issues or crashing during peak traffic? This episode is for you. We explore how composable commerce and MACH principles can solve these pain points for B2B merchants, creating a faster, more reliable, and cost-effective e-commerce solution.

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Episode 99: Product Information Management 201 - Open-Source Solutions & Future of PIM

Joshua Warren — Tue, 26 Nov 2024 09:00:00 -0600

In this episode of Commerce Today, we unpack the future of Product Information Management (PIM) for e-commerce leaders. Discover why open-source solutions like Pimcore, Akeneo, and Ergonode are reshaping the landscape, how to overcome integration and adoption challenges, and the role of AI and cloud technology in driving innovation. Gain the insights you need to optimize your PIM strategy and stay ahead in e-commerce.

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Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success

Joshua Warren — Tue, 19 Nov 2024 05:00:00 -0600

In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.

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Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success

Joshua Warren — Tue, 12 Nov 2024 12:00:00 -0600

In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!

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Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms

Joshua Warren — Tue, 05 Nov 2024 05:00:00 -0600

In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.

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Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce

Joshua Warren — Tue, 29 Oct 2024 05:00:00 -0500

In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.

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Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently

Joshua Warren — Tue, 22 Oct 2024 14:30:00 -0500

In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.

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Episode 93: Signs It's Time to Transition to a New Ecommerce Provider

Joshua Warren — Tue, 15 Oct 2024 05:00:00 -0500

In this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.

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Episode 92: How to Choose the Right Ecommerce Agency for Your Business

Joshua Warren — Tue, 08 Oct 2024 05:00:00 -0500

In this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.

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Episode 91: Crafting a Winning Ecommerce Strategy: Key Steps for 2025 Success

Joshua Warren — Tue, 01 Oct 2024 12:00:00 -0500

In this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.

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Episode 90: Mastering Remote Work in E-commerce: Tips for Managing Distributed Teams

Joshua Warren — Wed, 25 Sep 2024 10:00:00 -0500

In this episode of Commerce Today, Darin Newbold, COO is joined by Natalia Pitra, an expert in HR and employer branding in the e-commerce space. They explore the shift to remote work and its impact on distributed teams, offering practical tips for managing remote employees in the ever-evolving e-commerce landscape.

Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience

Joshua Warren — Tue, 17 Sep 2024 05:00:00 -0500

In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experience

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Episode 88: Strategy versus Tactics - Why Some Ecommerce Brands Fail and Others Thrive

Joshua Warren — Tue, 10 Sep 2024 05:00:00 -0500

In this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.

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Episode 87: Election-Year Ecommerce Playbook: Winning 2024's High-Stakes Holiday Season

Joshua Warren — Tue, 03 Sep 2024 14:00:00 -0500

The 2024 holiday season presents a unique set of challenges and opportunities for e-commerce brands, with the U.S. presidential election falling right in the middle of peak shopping season. This episode of Commerce Today offers a comprehensive guide for navigating these complexities. From shifting consumer timelines to intense competition for ad space, learn how to adjust your strategy to maximize revenue, maintain agility, and stay ahead of the curve. We break down key tactics—from early promotions and mobile-first strategies to leveraging AI and handling supply chain disruptions—that will set your brand up for success in this high-stakes season.

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Episode 86: Building Strong Projects from Day One: An Ecommerce Approach

Joshua Warren — Wed, 28 Aug 2024 09:30:00 -0500

Success starts with a solid foundation. In this episode, hosted by Darin Newbold, COO, and featuring special guest Kornelia Maciesza, Project Manager, we share key steps for setting ecommerce projects up for long-term success. From identifying accountability and managing resources to gaining client commitment and mitigating risks, this episode covers everything you need to know about establishing a winning framework. Whether you're leading a new project or looking to refine your process, these insights will help you navigate challenges and achieve project success.

Episode 85: Escaping the Legacy Trap: Hidden Costs of Outdated Ecommerce Systems

Joshua Warren — Tue, 20 Aug 2024 11:30:00 -0500

In this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can truly support your business growth.

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Episode 84: Transforming Ecommerce - Amazon Insights and Strategies with Nick D. Nichols

Joshua Warren — Tue, 13 Aug 2024 11:00:00 -0500

In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.

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Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls

Joshua Warren — Tue, 06 Aug 2024 05:00:00 -0500

In this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.

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Episode 82: From Quick Fix to Long-Term Success: Rethinking Your E-Commerce Platform

Joshua Warren — Tue, 30 Jul 2024 05:00:00 -0500

Explore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.

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Episode 81: Crafting Culture: The Key to Hiring Success

Joshua Warren — Tue, 23 Jul 2024 05:00:00 -0500

In this episode, Darin Newbold, COO, is joined by guest Natalia Pitra, Talent Acquisition Manager, to delve into the critical role culture plays in the hiring process. Discover why a strong cultural fit can be more important than skills alone, and learn how to identify candidates who will thrive within your company's unique environment. We'll explore practical strategies for assessing cultural alignment during interviews and share real-life examples of companies that have successfully integrated culture into their hiring practices. Tune in to understand how prioritizing culture can lead to higher retention rates, increased employee satisfaction, and a more cohesive, productive team.

Episode 80: Does Performance Matter for Ecommerce SEO? Measure Your Performance with Google PageSpeed Insights

Joshua Warren — Tue, 16 Jul 2024 05:00:00 -0500

In this episode of Commerce Today we talk website performance and if it matters for ecommerce sites. We then walk you through the practical side of website performance optimization. We'll show you how to use Google PageSpeed Insights to test your own website's performance, decode the results, and understand what they mean for your ecommerce business. Using Amazon's homepage as an example, we'll break down each metric and give you actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive!

Episode 79: E-commerce in 2024: Challenges, Changes, and Creatuity’s Approach

Joshua Warren — Mon, 15 Jul 2024 21:00:00 -0500

Join us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.

Episode 78: Ecommerce Growth: Proven Strategies to Accelerate Revenue and Slash Costs

Joshua Warren — Tue, 02 Jul 2024 05:00:00 -0500

In this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold).
We’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help you put these ideas into action and see real results fast.
Join us for a coffee chat-style deep dive into practical ways to improve your ecommerce results in 2024. Let's make your business more profitable together!

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Episode 77: The Power of the Discovery Phase: Reducing Uncertainty in Projects

Joshua Warren — Tue, 25 Jun 2024 08:00:00 -0500

Join Darin Newbold, COO and Anna Krzyżańska , Solutions Architect as they delve into the critical initial stage of any successful project—the discovery phase. This episode unpacks the importance of this phase, illustrating how it helps clarify project requirements, reduce uncertainties, and improve planning. By exploring real-world examples and best practices, they demonstrate how asking the right questions can significantly enhance the accuracy of ballpark estimates and ultimately lead to project success. Whether you're a seasoned project manager or new to the field, this episode offers valuable insights into making the most of the discovery phase.

Episode 76: The Ecommerce Platform Race to Perfect 100 Scores on Google Lighthouse

Joshua Warren — Tue, 18 Jun 2024 05:00:00 -0500

Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse. Discover why Lighthouse scores are crucial for e-commerce success, affecting everything from conversion rates to SEO. We'll delve into how leading platforms like Shopify and Adobe Commerce Cloud are pushing the boundaries of performance. Additionally, learn about Adobe's innovative Edge Delivery Services and how they can transform your site's speed and user experience. Tune in for insights and practical tips, and join the conversation by sharing your own Lighthouse score achievements on LinkedIn.

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Episode 75: Commerce Today News - Cookie Delay, Amazon Fulfillment’s Domination of UPS and FedEx, Taco Bell’s Digital Revenue Surprise and More

Joshua Warren — Tue, 11 Jun 2024 05:00:00 -0500

Dive into this week's top ecommerce trends: Google delays third-party cookie phaseout, Amazon outpaces UPS and FedEx, how scent marketing is boosting in-store sales. Plus, updates from Yum Brands, DoorDash, Forever 21, and more. We’ll cover 10 different stories you may have missed that are vital to your ecommerce and omnichannel efforts!

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Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle

Joshua Warren — Tue, 04 Jun 2024 08:00:00 -0500

In this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.

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Joshua Warren-LinkedIn

Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?

Joshua Warren — Tue, 28 May 2024 05:00:00 -0500

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape.

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Episode 72: How to Approach Adobe Commerce Upgrade Without Jumping into a Rabbit Hole of Hours

Joshua Warren — Tue, 21 May 2024 05:00:00 -0500

Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.

Episode 71: BigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?

Joshua Warren — Thu, 16 May 2024 16:00:00 -0500

Join us in this episode of Commerce Today, where we unpack BigCommerce's current maneuvers and future potential. With new leadership at the helm and a fresh quarterly report on the horizon, BigCommerce stands at a crossroads. Will they secure a leadership position in the mid-market segment, or will they struggle to keep pace with giants like Shopify? We'll dive deep into what BigCommerce's strategies reveal about their ambitions and capabilities, especially in contrast to their competitors. Expect a mix of insightful analysis, straightforward talk, and a touch of humor as we explore whether BigCommerce is poised for a breakthrough or a breakdown. This episode is a must for ecommerce leaders aiming to stay ahead in a rapidly evolving market.

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Episode 70: The Price Is Wrong - Navigating Ecommerce Pricing Pitfalls

Joshua Warren — Tue, 07 May 2024 05:00:00 -0500

In this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.

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Episode 69: Optimizing Your Ecommerce Website with New Relic: Actionable Strategies

Joshua Warren — Tue, 30 Apr 2024 05:00:00 -0500

Join Darin, COO, and Pawel Micnas, PHP Developer, as they uncover insider tips to supercharge your ecommerce website's performance with New Relic. Discover how to optimize load times, enhance user experience, and stay ahead of critical issues. Tune in to Commerce Today for actionable strategies that will elevate your online store!

Episode 68: Micro-Influencers: The Small But Mighty Key to Ecommerce Success

Joshua Warren — Tue, 23 Apr 2024 05:00:00 -0500

In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!

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Episode 67: B2B Ecommerce Success: Navigating Trends and Overcoming Challenges

Joshua Warren — Tue, 16 Apr 2024 05:00:00 -0500

In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.

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Episode 66: Recommerce: The Future of Ecommerce?

Joshua Warren — Tue, 09 Apr 2024 08:00:00 -0500

In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.

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Episode 65: Diving Deeper: Our Commitment to Accessibility in Services

Joshua Warren — Tue, 02 Apr 2024 05:00:00 -0500

In this episode of Commerce Today, we delve into the evolving landscape of ecommerce, where accessibility is emerging as a crucial factor for success. Join us as Darin, our COO, and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, discuss actionable insights to help Directors of Ecommerce adapt to this paradigm shift. Michal shares invaluable initiatives undertaken by Creatuity to assist merchants in creating accessible websites, ensuring inclusivity and enhancing user experience.

Episode 64: Combating Ageism and Sexism in Ecommerce - Cultivating an Outward Mindset

Joshua Warren — Tue, 26 Mar 2024 05:00:00 -0500

We delve into the pervasive issues of ageism and sexism in the ecommerce tech industry. Inspired by recent stories shared by two industry professionals on LinkedIn concerning experiences with ageism and sexism, we explore how adopting an "Outward Mindset" can help create a more inclusive and supportive environment. We discuss practical ways to cultivate this mindset within yourself, your team, and your company. We also cover the importance of seeing others as people who matter, considering their needs and challenges, and working together toward collective success. Join us as we strive to make the tech industry a better place for all.

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Episode 63: Amazon Mastery: Engaging Customers and Standing Out in a Competitive Marketplace

Joshua Warren — Tue, 19 Mar 2024 05:00:00 -0500

In our series finale on Amazon Mastery, we tackle the challenges of engaging with customers and differentiating your brand in Amazon's competitive ecosystem. Learn how to harness the power of Amazon's Tailored Audiences tool for targeted, direct marketing efforts that resonate with your customer base. We discuss the critical importance of customer feedback, from managing reviews to leveraging positive and negative feedback for continuous improvement. Plus, we'll guide you through diversifying your marketing channels, highlighting the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to boost your brand's visibility and sales. This episode is a treasure trove of strategies for any brand looking to foster customer loyalty, enhance engagement, and stand out on Amazon.

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Episode 62: Amazon Mastery: Building a Sustainable and Profitable Brand on Amazon

Joshua Warren — Tue, 12 Mar 2024 15:00:00 -0500

Dive into the second episode of our Amazon Mastery series, where we unlock the secrets to building a green, profitable brand on Amazon! Discover how to stand out with sustainable practices and navigate Amazon's intricate fees to protect your margins. We'll show you how to use Amazon's Climate Pledge Friendly program to your advantage and offer expert tips for strong branding and dynamic customer engagement with Amazon Live. Get ready to transform your brand into a resilient market leader that's not just about profits, but also about responsibility. Tune in for invaluable insights on thriving in today's eco-conscious marketplace!

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Episode 61: Amazon Mastery: Top Practices for Ecommerce Brand Success in 2024

Joshua Warren — Tue, 05 Mar 2024 05:00:00 -0600

In the first episode of our series on Amazon Mastery, we dive deep into the art and science of optimizing your product listings for maximum impact. Discover how high-quality images, detailed descriptions, and the strategic use of A+ Content can transform your products from mere listings to compelling narratives that capture the imagination and wallets of customers. We'll also break down the essentials of Amazon Advertising, guiding you through the maze of Sponsored Products, Sponsored Brands, and Sponsored Display Ads to amplify your product's visibility. Plus, get insider tips on aligning with Amazon's search algorithm to enhance your product's ranking and visibility. Whether you're a seasoned seller or new to the platform, this episode is packed with actionable strategies to elevate your brand on Amazon.

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Episode 60: Live Streaming Unboxed: Navigating Stickiness and Sales in Digital Commerce

Joshua Warren — Tue, 27 Feb 2024 05:00:00 -0600

This episode uncovers the promising potential of live streaming e-commerce, based on insights from the study "Socio-technical systems and trust transfer in live streaming e-commerce." It emphasizes the importance of live streaming for businesses entering this space in 2024, discussing the "science of stickiness," trust's pivotal role, and their effects on purchase intentions. Offering practical insights and expert advice, the episode guides businesses on adopting live streaming to innovate sales strategies and boost customer engagement for the upcoming year.

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Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

Episode 59: Magic in the Details: Applying Disney's Common Purpose to Ecommerce

Joshua Warren — Tue, 20 Feb 2024 05:00:00 -0600

Join Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.

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Episode 58: Hands-on Ecommerce Experiences on Apple’s Vision Pro

Joshua Warren — Tue, 13 Feb 2024 05:00:00 -0600

We’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary improvements to make e-commerce truly immersive. Stay tuned as we delve into the future of shopping with Apple's latest venture into XR.

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Episode 57: Beyond Products: Shaping a Culture of Success in E-commerce

Joshua Warren — Tue, 06 Feb 2024 09:00:00 -0600

Join Darin and Creatuity’s HR Director Karolina Hajdukiewicz in this dynamic episode of Commerce Today, as they unravel the secrets of transforming an e-commerce team into a powerhouse. Dive deep into the heart of a thriving company culture, discovering the pivotal roles of a unified mission, essential soft skills, and robust accountability. Gain expert insights into the strategic use of competency models and the innovative edge of development centers for real-time skill enhancement. This episode is your gateway to fostering a resilient and high-performing team, poised to excel in the ever-evolving e-commerce landscape.

Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence

Joshua Warren — Tue, 30 Jan 2024 05:00:00 -0600

Join Darin and special guest Andrea Sims as they explore the fundamentals of successful e-commerce in our new episode. They'll share insights on design, user experience, and more, making it an essential listen for anyone in the digital retail space.

Episode 55: Unwrapping 2023 E-Commerce Holiday Sales & 2024 Strategy Kickstart

Joshua Warren — Tue, 23 Jan 2024 05:00:00 -0600

In this episode of Commerce Today, we dive into the actual 2023 holiday e-commerce sales results, comparing them against last year's forecasts. We'll break down key insights and trends, and more importantly, we'll provide actionable strategies for e-commerce businesses to enhance their performance in 2024. Whether you're looking to boost your holiday sales or overall profitability, this episode is packed with valuable advice and big projects to start now in preparation for the 2024 holiday season.

Episode 54: The 2024 Retail Frontier: Shifting Omnichannel Strategies

Joshua Warren — Tue, 16 Jan 2024 05:00:00 -0600

Join us as we explore shifts in omnichannel retailing in 2024. We'll delve into how the integration of online and physical retail spaces, along with advanced technologies like augmented reality, are revolutionizing the shopping experience. The episode will discuss the rise of unique retail formats like pop-up shops and the shifts in consumer shopping behaviors, with insights on how these changes are reshaping business strategies for Ecommerce Directors.

Episode 53: B2B E-commerce Marketplaces: A Triple Win for Hosts, Sellers, and Buyers

Joshua Warren — Tue, 09 Jan 2024 05:00:00 -0600

Join us on Commerce Today as hosts Darin and Brad Moss, VP of Sales, unravel the benefits of E-commerce B2B Marketplaces for hosts, sellers, and buyers. This episode is packed with insights and practical advice for anyone looking to understand or leverage these dynamic digital platforms.

Episode 52: Decisions Decoded: Why You Need an Agency Now

Joshua Warren — Tue, 26 Dec 2023 05:00:00 -0600

Join Darin and special guest Daniel, Director of Ecommerce Solutions, in an engaging episode of 'Commerce Today.' Dive into the crucial role of agencies in ecommerce decision-making in today's fiercely competitive digital market. Discover how agencies provide key insights into consumer trends, innovative marketing, and tech advancements. Learn about the impactful synergy between in-house teams and agencies, and how this collaboration leads to pioneering outcomes. With Daniel's firsthand experience and expert insights, this episode is a must for e-commerce professionals seeking to elevate their business.

Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce

Joshua Warren — Tue, 19 Dec 2023 05:00:00 -0600

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Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!

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Episode 50: Navigating Agency Partnerships: Secrets to a Successful Engagement

Joshua Warren — Tue, 12 Dec 2023 05:00:00 -0600

Join us as we explore the dos and don'ts, best practices, and common pitfalls to avoid when working with agency partners. Whether you're a Director of Ecommerce looking to revamp your strategy or a newcomer to the ecommerce scene, this episode is your ultimate guide to achieving ecommerce excellence through effective agency collaborations.

Episode 49: Ensuring Stability: The Role of Code Freezes in E-Commerce

Joshua Warren — Tue, 05 Dec 2023 08:15:00 -0600

In this episode of Commerce Today, we delve into the critical practice of implementing code freezes in e-commerce, especially during peak seasons. Inspired by the recent Shopify outage, we explore the timing and rationale behind code freezes to maintain site stability.

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Shopify 45 Minute Outage Is the Biggest News This Week

Episode 48: Maximizing Post-Thanksgiving Sales: Insights from October's E-commerce Boom!

Joshua Warren — Tue, 28 Nov 2023 05:00:00 -0600

In this episode of our podcast, we're diving into the exceptional $76.8 billion e-commerce spending recorded in October and what it means for businesses post-Thanksgiving. Discover key trends such as the significance of early holiday shopping, the rise of mobile commerce, and strategic discounting practices. Whether you're reflecting on your Cyber Week performance or planning for the next phase of holiday sales, this episode is packed with expert insights and actionable strategies for e-commerce owners. Join our hosts, Darin and Josh, for a comprehensive analysis and learn how to capitalize on these trends to enhance your sales strategy in the ongoing festive season.

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Online holiday shoppers spent big in October on their way to Thanksgiving

Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce

Joshua Warren — Tue, 21 Nov 2023 05:00:00 -0600

In this eye-opening episode of Commerce Today, we delve into the vibrant spectrum of neurodiversity and its implications for e-commerce. Inspired by Walmart's recent strides towards sensory-friendly shopping experiences, we explore why and how e-commerce shops can become more inclusive for individuals with sensory processing differences. Join us as we unpack practical insights and strategies to create a digital storefront that welcomes all users. This isn’t just about compliance—it's about connection.

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Episode 46: 7 Unexpected AI Tools for Ecommerce Managers to Use Today

Joshua Warren — Tue, 14 Nov 2023 05:00:00 -0600

Today we’re discussing 7 unexpected AI tools that ecommerce managers can use right now to boost their business and improve their work.

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#1 Answer The Public — Don’t know what to say on social media? The easiest way is to answer people's questions about your services. Type in your business topic and Answer the Public will tell you the most common questions people have about it.
#2 HeyGen — Upload a 2 minute video of you speaking and HeyGen will create a scary realistic AI version that sounds and moves just like you. Give it some text from a tool like ChatGPT and you’ve got instant Reels and TikToks
#3 Vidyo.ai — Upload your zoom meetings, webinars, or other videos and Vidyo will find the most relevant clips, add motion graphics and captions and you’re ready to start posting to Youtube, Instagram and Tiktok.
#4 - Obsidian Chat Stream plugin — Plugin for the note making software Obsidian that basically lets you generate a mindmap with OpenAI’s ChatGPT working alongside you, generating new notes that can take into account previous notes.
#5 - Creatuity AI Content Generator Module for Magento — Utilize OpenAI’s ChatGPT models to generate your product descriptions and SEO metadata for your Magento store.
#6 - Noah by Tavrn — ChatGPT with your Google Drive, Notion, and more. Noah is your AI work assistant. Ask Noah to answer questions, summarize content, draft emails, and beyond.
#7 - Searchie — Utilize your existing or new educational content about your products or related topics to create courses or even a subscription membership program. Searchie captures your content from Zoom, Google Drive, YouTube and more and transcribes it, then utilizes AI to create clips and even train an AI model that can respond to questions using your expertise.
Proactive eCommerce Penetration Testing

Episode 45: Crafting Unique Omnichannel Experiences with Magento and React

Joshua Warren — Tue, 07 Nov 2023 05:00:00 -0600

Step into the future of retail with "Harvesting Success," a groundbreaking podcast episode that unveils the art of creating a flawless Omnichannel ecosystem. We're taking you behind the scenes of a revolutionary blend of Adobe Commerce Cloud, Magento, and a bespoke React application. Experience first-hand how this headless, custom-engineered platform can supercharge operational efficiency and uplift the consumer experience, seamlessly connecting the dots between click and pick-up, online browsing and doorstep delivery.

Get an exclusive look at how we're redefining the user interface for retail associates, making it more intuitive, responsive, and capable of propelling service to new heights. This isn't just tech talk; it's a masterclass in implementing strategic, phased e-commerce innovation that's genuinely built for the real world, where functionality triumphs and results reign supreme.

If you're passionate about the transformative potential of personalized technology in retail or just curious about where the industry is headed, "Harvesting Success" is your digital front row seat. Tune in and join the dialogue as we dissect and discuss the technologies shaping the next wave of retail brilliance. Don't just keep up with the trends — stay ahead of them with insights from the leading edge of retail tech.

Episode 44: 2023 Ecommerce Holiday Sales Forecast

Joshua Warren — Tue, 31 Oct 2023 05:00:00 -0500

Darin and Josh tackle the evolving world of holiday ecommerce on the newest episode of Commerce Today. From the rise of mobile shopping to Gen Z's early buying trends and Adobe's unexpected data, they cover it all. Want the inside scoop on this year's online shopping surge? Tune in for insights that could transform your holiday strategy!

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Episode 43: It’s the Economy - Planning for 2024

Joshua Warren — Tue, 03 Oct 2023 08:15:00 -0500

We look at how being aware of the macroeconomic cycle can help ecommerce brands leapfrog the competition and share a strategy that has helped countless businesses move from incremental to transformative growth in revenue and profitability. We combine all of this to show what you should plan to do in the first half of 2024.

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Episode 42: Transforming Ecommerce Through Identity: Finding Your Common Purpose

Joshua Warren — Tue, 26 Sep 2023 13:00:00 -0500

Unlock the secrets of building a standout brand in our riveting podcast, "Crafting Distinctive Brand Identity: Beyond the Basics." This episode is a deep dive into the significance of brand identity, exploring how it’s not just about stating your industry but about amplifying impact, engraining values, and uplifting customer experiences. Learn about the symbiotic relationship between brand identity and a sense of belonging among employees and customers. We decode the art of delivering more than just services, spotlighting brands like Disney that have mastered this craft. Whether you’re an entrepreneur, a marketing professional, or simply intrigued by the world of branding, this podcast offers a goldmine of practical steps, reflections, and insights from successful brand stories. Tune in to challenge your perspectives, gather invaluable insights, and walk away with a blueprint for building a brand that resonates and endures!

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Episode 41: Omnichannel Strategies to Combat Retail Theft: A Deep Dive into Loss Prevention

Joshua Warren — Tue, 29 Aug 2023 05:00:00 -0500

The rise of organized retail crime is rattling the retail industry, with significant impacts on profit and store safety. This episode focuses on the role of ecommerce in both contributing to and reducing these issues. Joshua and Darin explore real-world examples, discuss the unexpected benefits of omnichannel strategies, and present actionable insights to help you safeguard your business. Tune in to discover a balanced perspective on tackling theft and enhancing your retail operations.

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Episode 40: The Art of Scaling: Navigating Ecommerce Systems Challenges in D2C

Joshua Warren — Tue, 22 Aug 2023 05:00:00 -0500

Tune in to our podcast episode where Joshua and Darin discuss the art of scaling in Direct-to-Consumer ecommerce. From flash sales to rock-solid systems, they share insights and real-world examples for non-technical ecommerce managers aiming to grow sustainably. Don't miss out!

Episode 39: Leveling Up: Smarter Deployment Strategies for High-Volume E-Stores

Joshua Warren — Tue, 15 Aug 2023 05:00:00 -0500

Navigating the world of high-volume ecommerce deployments? This episode is your compass. Dive deep with us into the approaches that range from basic maintenance mode updates to sophisticated blue-green deployments and feature flags. Enhance innovation, minimize downtime, and thrive in the digital marketplace.

Episode 38: Reviving Trust in eCommerce: 6 Actionable Strategies from An Unlikely Source

Joshua Warren — Tue, 11 Jul 2023 05:00:00 -0500

How can eCommerce directors foster robust consumer trust in the digital era? Our latest episode seeks to answer this question. Based on the insightful report by UNCTAD, we delve into six strategic steps to amplify consumer trust in online platforms. From the importance of clear information and safe products to the intricacies of data protection, dispute resolution, platform liabilities, and law enforcement, this episode is a must-listen for anyone navigating the complex terrain of eCommerce.

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United Nations Conference on Trade and Development

Episode 37: Reinventing eCommerce: Composable Commerce for Magento Order Management

Joshua Warren — Tue, 04 Jul 2023 05:00:00 -0500

Uncover the transformative world of Composable Commerce in our latest Commerce Today episode, "Reinventing eCommerce: Composable Commerce for Magento Order Management". We invite eCommerce Directors to explore how to redefine traditional order management systems by integrating components like ShipperHQ into their Magento commerce sites. This episode will highlight how Composable Commerce gives you the reins, providing enhanced control over customer experiences and fostering unique, brand-reflective experiences. Moreover, we'll delve into the seamless integration process that GraphQL offers on the Magento and Adobe Commerce platforms.

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Episode 36: Embracing the Future of Retail: Navigating Change Through Innovation

Joshua Warren — Tue, 27 Jun 2023 05:00:00 -0500

Today we delve into the fascinating world of eCommerce evolution. We'll explore how retail executives are turning challenges into opportunities, harnessing the three Horizons of innovation to reshape the industry, and adapting their business models to stay ahead. From the rise of the direct-to-consumer sales model to the vital role of digital modernization, we'll cover it all. Join us as we map the future of retail and provide you with actionable insights to thrive in this dynamic landscape. Tune in now!

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Study finds majority of retail execs overwhelmed by pace of change

Episode 35: Apple Vision Pro’s Implications for Ecommerce

Joshua Warren — Tue, 20 Jun 2023 05:00:00 -0500

Join us as we dive deep into Apple's legacy of understanding consumer needs and crafting transformative experiences. Apple has just unveiled the groundbreaking Vision Pro product at WWDC, poised to revolutionize ecommerce as we know it. This revolutionary device not only enhances the VR experience by reading glasses prescriptions, but also unlocks the gateway to virtual clothing shopping and augmented reality makeup testing. You don't want to miss this episode!

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WWDC23

Episode 34: Ecommerce Islands

Joshua Warren — Tue, 13 Jun 2023 05:00:00 -0500

When US ecommerce experts think of cross-border commerce, they typically think of challenges like international shipping and handling customs & duties, which for the most part are solved problems thanks to services like Borderfree. However, just a few hours south of the US in the Caribbean Sea there are over 40 million people that are cut off from the typical ecommerce experience. In this episode, we talk about the challenges these islanders face when attempting to buy or sell online and challenge the ecommerce community to work to build innovative solutions to bring ecommerce to the islands.

Episode 33: Omnichannel in the Post-COVID, ROBO, Inflation Era

Joshua Warren — Tue, 06 Jun 2023 05:00:00 -0500

Uncover the secrets of thriving in a changing economy. Join Darren Newbold and Josh Warren as they explore the fascinating "Robo" era and reveal strategies to reach consumers during challenging times. Discover the power of Omnichannel, actionable tips for ecommerce directors, and the keys to building a loyal following. Tune in for insights on consumer behavior and business growth. Don't miss this captivating podcast episode!

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Omnichannel Retail and the ROBO Economy: Navigating Ecommerce in the Inflation Era

Episode 32: Ecommerce Leadership - a New Director's Guide

Joshua Warren — Tue, 30 May 2023 05:00:00 -0500

Unlock Your Ecommerce Leadership Secrets! Join Darin and Josh as they reveal the keys to success in our captivating podcast. Discover your unique leadership style, build strong team relationships, and stay ahead in the ever-evolving industry. New ecommerce directors, tune in now and unleash your leadership potential!

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Episode 31: Ecommerce Like It's 1999

Joshua Warren — Tue, 23 May 2023 05:00:00 -0500

Unleash Your Competitive Edge! Join CEO Josh in a riveting podcast episode where he reveals the secrets to thriving in a changing market. Discover the power of innovation, balancing priorities, and standing out in the online marketplace. Get inspired by real-life success stories and embark on your own journey to triumph!"

Episode 30: AI Visibility Enhancement: E-commerce's Future, Today

Joshua Warren — Tue, 16 May 2023 05:00:00 -0500

Join us in Commerce Today as we discuss two emerging e-commerce trends: the use of Language Learning Models (LLMs) like ChatGPT in decision-making and the shift in information discovery methods. Learn how to stay ahead of the curve with AI Visibility Enhancement (AVE), make your product data accessible to LLMs, and maximize your e-commerce success. Tune in for a deep dive into AVE and position your business for the future today!

Links:

AI Visibility Enhancement (AVE): The Future of E-commerce SEO
OpenAI's ChatGPT
Klarna
GPT-4 Overview
LangChain Discord — Note: Discord invite links may expire, you might need to generate a new one
LangChain GitHub Repository

Episode 29: Meet Your New Best Friend, LangChainAI

Joshua Warren — Tue, 09 May 2023 05:00:00 -0500

Are you looking to transform your e-commerce business with the latest AI technology? Our latest podcast explores the powerful benefits of Lang Chain, an open-source project that connects different language models to provide top-notch customer service, financial analysis, design advice, and more. Discover how to optimize your resources and take your business to new heights with the limitless potential of AI in e-commerce. Tune in now and join the revolution!

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Lang Chain

Episode 28: Revolutionizing Ecommerce: Our Takeaways from Adobe Summit

Joshua Warren — Tue, 02 May 2023 05:00:00 -0500

Ready to take your ecommerce game to the next level? Our team has just returned from #AdobeSummit, where we uncovered the latest strategies for success in digital marketing and ecommerce. From AI to personalization, we're sharing our key takeaways and insights on how to stay ahead of the game. Join us for a sneak peek into the future of ecommerce – listen now!

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Ecommerce Hype Guide: 2023 eCommerce Hype Guide

Episode 27: Adobe Commerce Cloud vs. Magento Open Source: Choosing the Right Ecommerce Platform for Your Business

Joshua Warren — Tue, 25 Apr 2023 05:00:00 -0500

Are you trying to figure out which ecommerce platform is the right fit for your business? Look no further! In our latest episode, we compare Adobe Commerce Cloud and Magento Open Source. We dive into the benefits and limitations of each platform and help you make an informed decision. Don't miss out on this valuable information for your business. Check out our podcast now! #AdobeCommerceCloud #MagentoOpenSource

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Adobe Commerce Cloud vs. Magento Open Source: Which is Right for Your Business?

Episode 26: Revolutionizing Ecommerce with ChatGPT: How AI is Transforming the Industry

Joshua Warren — Tue, 18 Apr 2023 05:00:00 -0500

Have you heard about ChatGPT, the AI-powered language model that's revolutionizing the ecommerce industry? Our latest podcast episode breaks down the key benefits and challenges of using ChatGPT in ecommerce, and explores how it's rapidly transforming the industry. From writing code to assisting in strategic decision making, ChatGPT has the potential to transform the way ecommerce businesses operate. Join us as we discuss the future of #AIecommerce and the role of ChatGPT in shaping it. Don't miss out!

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Episode 25: Ask the Right Questions When Choosing an Ecommerce Platform

Joshua Warren — Tue, 11 Apr 2023 05:00:00 -0500

In this episode, we explore a groundbreaking trend: a record number of ecommerce businesses are switching platforms in 2023. We discuss the reasons behind this shift and why so many businesses are seeking "commerce software adapted for us and hosted externally in a single-tenant environment."

But what exactly does this mean, and why is it so important? We break down the key benefits of a single-tenant environment and how it can improve your ecommerce business.

As a merchant, it can be challenging to navigate the complex landscape of ecommerce platforms and choose the best one for your business needs. That's why we're sharing valuable tips and questions you can ask to evaluate a platform's infrastructure and approach. These insights will help you make an informed decision and ensure that the platform you choose aligns with your business goals.

Join us as we dive deep into the world of ecommerce platform migration and what it means for the future of online businesses. Whether you're an ecommerce entrepreneur or just curious about the industry, this episode is not to be missed.

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Ask the Right Questions When Choosing an Ecommerce Platform

Episode 24: 2023: The Year of Ecommerce Re-Platforming

Joshua Warren — Tue, 04 Apr 2023 05:00:00 -0500

Ready to start the new year with a re-platform? As the #1 survey among ecommerce brands reveals, more companies than ever before intend to switch ecommerce platforms in 2023! Are you part of this change too? Swapping out your platform can be tricky business, so let's take this opportunity to get into the nitty-gritty: why you should re-platform and which platform is right for you. Tune in as we unpack all this and more during today's episode.

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Episode 23: Conference Strategies for eCommerce Merchants

Joshua Warren — Tue, 28 Mar 2023 05:00:00 -0500

Have you been to conferences that were rewarding, yet still felt like a huge waste of time? You're not alone. Join us as we share our collective experiences from attending dozens of conferences and how to get the most out of them! We will discuss key strategies to find the most beneficial conferences for you, give advice on how to best engage with those events, and answer questions that could help save you time and energy while still receiving optimal benefits.

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Episode 22: Flocking to Mastodon

Joshua Warren — Tue, 21 Mar 2023 05:00:00 -0500

Do you know about Mastodon? It's an open source, decentralized social media network that offers a lot of control over the content & who has control. In an age when monopolies in social media are dominating the industry, it’s a great alternative that takes a stand against the way major platforms can hold us to ransom over how we choose to express ourselves. On Mastodon, no one person or company has all the control, so if you don’t like something, you can just leave and go to a different server - Join us, we discuss the flocking to Mastodon and if you should consider it too.

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Episode 21: Is Your Brand Metaverse Ready?

Joshua Warren — Tue, 14 Mar 2023 05:00:00 -0500

We're seeing a lot of buzz around the Metaverse, but is it ready for retail?
Some say yes, some say no. But whatever your opinion is, there are two key steps all brands should take now to prepare for this future trend. Join us in today's episode as we dive into this topic.

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It’s Not Too Early to Become Metaverse-Ready:

Episode 20: Tech Layoffs and Ecommerce

Joshua Warren — Tue, 07 Mar 2023 05:00:00 -0600

We’ve all heard Warren Buffet’s quote to be fearful when others are greedy, and greedy when others are fearful - but how can ecommerce companies take this advice to heart in today’s climate? The pandemic has undoubtedly had an impact on the tech industry - leading to widespread layoffs over the past year. Join us in today's episode as we dive into this topic.

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Episode 19: Buy Now Pay Later Bubble

Joshua Warren — Tue, 28 Feb 2023 05:00:00 -0600

In today's episode we discuss on the BNPL industry has seen a surge of growth in recent years due to increased consumer demand for flexible payment options during the pandemic and resulting inflation. This growth is expected to continue as BNPL is becoming increasingly popular with both customers and retailers, but trouble may be brewing.

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The Buy Now Pay Later Bubble

Episode 18: When Ship From Store Breaks Down

Joshua Warren — Tue, 21 Feb 2023 05:00:00 -0600

For many retailers, omnichannel fulfillment and ship from store are critical pieces of the puzzle when it comes to increasing revenue. But what happens when the ship from store strategy breaks down? Are there any retailers who should steer clear of this approach?

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Nordstrom Rack slows store-based fulfillment

Episode 17: Return Wars

Joshua Warren — Tue, 14 Feb 2023 05:00:00 -0600

We’re in a new era of online shopping, and it comes with a lot of responsibilities for retailers. According to a recent report by Retail Dive, returns are growing faster than revenue, and customers now expect an easy returns process. Join us as our hosts discuss how retailers can better manage this expectation.

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Episode 16: Holiday Sales Forecast Retrospective

Joshua Warren — Tue, 07 Feb 2023 05:00:00 -0600

Now that the holiday season is over and the results are in, let's see how accurate the sales forecasts for 2022 were! Adobe’s crystal still provides useful insights when planning ecommerce marketing and investments for 2023.
What strategies did you use this past holiday season? Did they match your predictions?

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Episode 15: Why Consider an Open Source Commerce Solution?

Joshua Warren — Tue, 31 Jan 2023 05:00:00 -0600

Today your hosts discussed what open source is, what it has to do with ecommerce and the advantages and disadvantages of open source ecommerce platforms. Learn when an open source ecommerce platform might be right for your business.

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Episode 14: Managing Ecommerce Teams: Dysfunctional Teams

Joshua Warren — Tue, 24 Jan 2023 05:00:00 -0600

Want to know the key to building a strong team? Establishing an environment of trust!
When it comes to team-building, understanding the five dysfunctions of a dysfunctional team is a great starting point. Have you heard of this concept before?

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Episode 13: Managing Ecommerce Teams: Personality Conflicts

Joshua Warren — Tue, 17 Jan 2023 05:00:00 -0600

When it comes to managing an e-commerce team, understanding each individual's personality can be a huge help in unlocking their potential. Have you ever considered using the Enneagram?

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Episode 12: Amazon: Ecommerce Friend or Foe?

Joshua Warren — Tue, 10 Jan 2023 05:00:00 -0600

When it comes to selling your products on Amazon, strategy is key. You can't depend solely on this channel, but you can certainly use it as a great supplement. Carefully curating a collection of items for Amazon and knowing which items to list could make all the difference in success or failure.

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Amazon

Episode 11: Web Accessibility: Lawsuits, Revenue & Usability

Joshua Warren — Tue, 03 Jan 2023 05:00:00 -0600

Websites have become an important part of the Americans with Disabilities Act, as the Department of Justice recently announced new regulations for web retailers.
It's essential that businesses are mindful when creating a website that is both user-friendly and accommodating for people with disabilities.

Links:

A11yProject

Episode 10: Just Walk Out: Amazon's Watching You

Joshua Warren — Tue, 27 Dec 2022 05:00:00 -0600

Amazon’s just walk out technology is gaining momentum in the retail world, but who really holds all the data? With Covid speeding up adoption of touchless experiences, retailers need to understand more about this technology.

Episode 9: Throw Out Your Backlog

Joshua Warren — Tue, 20 Dec 2022 05:00:00 -0600

Throwing out the list of tasks on a project that haven't been worked on or prioritized may help your team work creatively and be able to deliver a project faster and more effectively.

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Episode 8: Commerce Technology: Buy it or Build It?

Joshua Warren — Tue, 13 Dec 2022 05:00:00 -0600

In today's episode we dive into the one question that many have...Do we buy it or build it? We talk about when it makes sense to buy and when it makes sense to build.

Episode 7: 2023 Ecommerce Trends

Joshua Warren — Tue, 06 Dec 2022 05:00:00 -0600

Join us on this new episode to learn about the top six 2023 Commerce Trends we are looking at.

Episode 6: MVP, MMP, OMG - When to Launch?

Joshua Warren — Tue, 29 Nov 2022 05:00:00 -0600

Many ecommerce leaders are trying to figure out when it’s best to launch a new website or a new major feature on their site. Everyone varies based on their risk tolerance and business requirements, but today we’re going to talk about key points to consider when setting a launch.

Episode 5: Commerce News Grab Bag

Joshua Warren — Tue, 22 Nov 2022 05:00:00 -0600

Learn more about how Google has rolled out a whole new and improved shopping experience, how
Amazon's new acquisition Veeqo allows you to tie in your order sources and ship at a volume rate and finally how eBay has launched their international shipping programs.

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Episode 4: Breaking it Down at MACH Speed - Composable Commerce

Joshua Warren — Tue, 15 Nov 2022 05:00:00 -0600

Today we're talking about Composable Commerce and the MACH approach to ecommerce technology and software.

MACH stands for Microservices, API-first, Composable, Headless.

Episode 3: AI Tools To Use Today in Commerce

Joshua Warren — Tue, 08 Nov 2022 05:00:00 -0600

We highlight and try several interesting tools that ecommerce professionals can use today.

Episode 2: Borrowing Adobe's Crystal Ball: 2022 Holiday Sales Forecasts

Joshua Warren — Tue, 01 Nov 2022 05:00:00 -0500

We borrowed Adobe's Crystal Ball to look at predictions for 2022 holiday sales online. Will Black Friday or Cyber Monday be the big day for online shopping this year?

Overall - if you’re having a hard time making holiday predictions based on current data, or if things seem weird in your data throughout the holiday season - it’s probably not you, it’s the economy and consumer behavior this year!

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Adobe Forecasts $209.7 Billion Holiday Season Online (U.S.); Cyber Monday to Top $11 Billion

Episode 1: Setting Your 2023 Ecommerce Budget

Joshua Warren — Tue, 25 Oct 2022 10:00:00 -0500

Download the worksheet and guide to setting your 2023 ecommerce budget at https://creatuity.com/setting-your-2023-ecommerce-budget

Struggling to set your ecommerce budget for 2023?

Want to know what other companies are doing?

Tune in to this episode to learn how to set your 2023 ecommerce budget.

Links:

Download the guide to setting your 2023 ecommerce budget