Cole Gordon Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/cole-gordon-podcast Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business. Β© 2026 Cole Gordon 84525ab0-443c-56a8-aca9-a0d1dc12001c yes en Mon, 04 May 2026 13:36:16 -0700 Mon, 04 May 2026 13:37:19 -0700 https://img.transistorcdn.com/n0JG0XIALNnZBa9eELDrHGkbmyzFJv-Ghvz0gjWVSHQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzI2/YWRhODhiZDIwYzRi/MTFmYTgyNTVhMGM4/ZWVkNC5qcGc.jpg Cole Gordon Podcast episodic Cole Gordon Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business. Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business. business, entrepreneurship, sales, marketing Cole Gordon No No How This Ex-NFL Player Built a $50M Fitness Company (Feat. John Madsen) 11 11 How This Ex-NFL Player Built a $50M Fitness Company (Feat. John Madsen) full 41821e30-a0ea-48f7-aac5-306100af8e88 https://share.transistor.fm/s/d8b55263 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> Mon, 04 May 2026 13:36:12 -0700 Cole Gordon Cole Gordon 4543 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> business, entrepreneurship, sales, marketing No If You Don't Understand Economics, You Don't Understand Business 10 10 If You Don't Understand Economics, You Don't Understand Business full a1c5a52e-4170-4243-b157-e9472938986f https://share.transistor.fm/s/334844ae Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> Wed, 22 Apr 2026 12:35:35 -0700 Cole Gordon Cole Gordon 2295 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> business, entrepreneurship, sales, marketing No Dean Graziosi: Everything He’s Learned After $2 Billion In Revenue 9 9 Dean Graziosi: Everything He’s Learned After $2 Billion In Revenue full 55feddc1-3780-430b-888a-0b4435d70a00 https://share.transistor.fm/s/344a1e00 Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-now
Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

(0:00) The Power of AI
(0:27) The Difference Between a Campaign and a Company
(5:56) Scaling from Sales-Driven to Leadership-Driven
(13:47) Pivoting Messaging During Economic Shifts
(20:16) How to Reinvent Yourself or Business
(26:38) Lessons Learned Working w/ Tony Robbins
(33:16) Building a Powerful Network
(36:44) The 6-Step Framework for Life-Long Costumers
(42:30) Implementing AI Within Your Team
(45:46) Dean’s AI Advantage Summit

]]> Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-now
Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

(0:00) The Power of AI
(0:27) The Difference Between a Campaign and a Company
(5:56) Scaling from Sales-Driven to Leadership-Driven
(13:47) Pivoting Messaging During Economic Shifts
(20:16) How to Reinvent Yourself or Business
(26:38) Lessons Learned Working w/ Tony Robbins
(33:16) Building a Powerful Network
(36:44) The 6-Step Framework for Life-Long Costumers
(42:30) Implementing AI Within Your Team
(45:46) Dean’s AI Advantage Summit

]]> Wed, 22 Apr 2026 12:29:50 -0700 Cole Gordon Cole Gordon 2868 Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-now
Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

(0:00) The Power of AI
(0:27) The Difference Between a Campaign and a Company
(5:56) Scaling from Sales-Driven to Leadership-Driven
(13:47) Pivoting Messaging During Economic Shifts
(20:16) How to Reinvent Yourself or Business
(26:38) Lessons Learned Working w/ Tony Robbins
(33:16) Building a Powerful Network
(36:44) The 6-Step Framework for Life-Long Costumers
(42:30) Implementing AI Within Your Team
(45:46) Dean’s AI Advantage Summit

]]> business, entrepreneurship, sales, marketing No How We Went From $0 to 8-Figures in 8 Months With Bryan Ostermiller 8 8 How We Went From $0 to 8-Figures in 8 Months With Bryan Ostermiller full 6a40b3fd-e44b-4ae9-bfc8-c2357915c131 https://share.transistor.fm/s/9d5e8699 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

0:00 Scaling 8-figure sales teams
0:42 How we launched an 8-figure business in 8 months
2:11 Selling in 2021 vs. 2024
6:38 Scaling quickly vs. slowly and team debt
8:07 Building a leadership culture and team loyalty
11:58 Coaching to alleviate performance blind spots
22:51 Defining transactional vs. relational sales
25:09 Ramp process and assessing feedback loops
47:23 Addressing prospects' past trauma and hesitations
50:39 Handling the "let me talk to my spouse" objection
56:04 Handling price and competitive objections
1:08:07 Handling method/past failure objections
1:11:50 Supportive vs. direct objection handling styles
1:15:00 Turning nerves into a decision-making tool
1:21:36 Showing genuine belief in your prospect
1:30:57 The financial objection framework
1:44:04 Leading with fun and culture

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

0:00 Scaling 8-figure sales teams
0:42 How we launched an 8-figure business in 8 months
2:11 Selling in 2021 vs. 2024
6:38 Scaling quickly vs. slowly and team debt
8:07 Building a leadership culture and team loyalty
11:58 Coaching to alleviate performance blind spots
22:51 Defining transactional vs. relational sales
25:09 Ramp process and assessing feedback loops
47:23 Addressing prospects' past trauma and hesitations
50:39 Handling the "let me talk to my spouse" objection
56:04 Handling price and competitive objections
1:08:07 Handling method/past failure objections
1:11:50 Supportive vs. direct objection handling styles
1:15:00 Turning nerves into a decision-making tool
1:21:36 Showing genuine belief in your prospect
1:30:57 The financial objection framework
1:44:04 Leading with fun and culture

]]> Wed, 22 Apr 2026 12:28:02 -0700 Cole Gordon Cole Gordon 6311 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

0:00 Scaling 8-figure sales teams
0:42 How we launched an 8-figure business in 8 months
2:11 Selling in 2021 vs. 2024
6:38 Scaling quickly vs. slowly and team debt
8:07 Building a leadership culture and team loyalty
11:58 Coaching to alleviate performance blind spots
22:51 Defining transactional vs. relational sales
25:09 Ramp process and assessing feedback loops
47:23 Addressing prospects' past trauma and hesitations
50:39 Handling the "let me talk to my spouse" objection
56:04 Handling price and competitive objections
1:08:07 Handling method/past failure objections
1:11:50 Supportive vs. direct objection handling styles
1:15:00 Turning nerves into a decision-making tool
1:21:36 Showing genuine belief in your prospect
1:30:57 The financial objection framework
1:44:04 Leading with fun and culture

]]> business, entrepreneurship, sales, marketing No $250M of Sales Experience in 2 Hours With Matt Ryder 7 7 $250M of Sales Experience in 2 Hours With Matt Ryder full 1de91a2c-8889-4fd5-be3d-9ef3e43e5694 https://share.transistor.fm/s/05670cbe Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

$250M of Sales Experience (0:00)
The Original Sales Training Process (0:24)
Psychology of the "Bro Close" (5:55)
Fixing Outbound Setter Openers (12:09)
Psychological Hacks for Setters (14:21)
Objection Handling and Removing Resistance (22:14)
Archetypes of Rockstar Salespeople (26:06)
Brute Force Referral Systems (31:18)
The World of Info Industry Competition (44:51)
Developing a Sales Team and Stacking Habits (52:32)
Aggressive Lead Management Tactics (55:35)
Sales and Fulfillment Creativity (58:21)
AI in Sales Enablement and Management (1:22:32)
Transitioning from Sales to Software (SaaS) (1:34:15)
Scaling a Software Company Organically (1:43:38)
Selling High-Ticket Coaching vs. Software (1:50:24)

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

$250M of Sales Experience (0:00)
The Original Sales Training Process (0:24)
Psychology of the "Bro Close" (5:55)
Fixing Outbound Setter Openers (12:09)
Psychological Hacks for Setters (14:21)
Objection Handling and Removing Resistance (22:14)
Archetypes of Rockstar Salespeople (26:06)
Brute Force Referral Systems (31:18)
The World of Info Industry Competition (44:51)
Developing a Sales Team and Stacking Habits (52:32)
Aggressive Lead Management Tactics (55:35)
Sales and Fulfillment Creativity (58:21)
AI in Sales Enablement and Management (1:22:32)
Transitioning from Sales to Software (SaaS) (1:34:15)
Scaling a Software Company Organically (1:43:38)
Selling High-Ticket Coaching vs. Software (1:50:24)

]]> Wed, 22 Apr 2026 12:20:00 -0700 Cole Gordon Cole Gordon 7150 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

$250M of Sales Experience (0:00)
The Original Sales Training Process (0:24)
Psychology of the "Bro Close" (5:55)
Fixing Outbound Setter Openers (12:09)
Psychological Hacks for Setters (14:21)
Objection Handling and Removing Resistance (22:14)
Archetypes of Rockstar Salespeople (26:06)
Brute Force Referral Systems (31:18)
The World of Info Industry Competition (44:51)
Developing a Sales Team and Stacking Habits (52:32)
Aggressive Lead Management Tactics (55:35)
Sales and Fulfillment Creativity (58:21)
AI in Sales Enablement and Management (1:22:32)
Transitioning from Sales to Software (SaaS) (1:34:15)
Scaling a Software Company Organically (1:43:38)
Selling High-Ticket Coaching vs. Software (1:50:24)

]]> business, entrepreneurship, sales, marketing No How Dan Koe Gained 5.4M Followers In 2 Hours/Day 6 6 How Dan Koe Gained 5.4M Followers In 2 Hours/Day full 742ce207-2da7-4e95-a721-a7b0f5ede439 https://share.transistor.fm/s/452a6a5b Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> Tue, 10 Mar 2026 09:11:07 -0700 Cole Gordon Cole Gordon 3089 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here πŸ‘‰ https://bit.ly/WorkWithClosersio

]]> business, entrepreneurship, sales, marketing No After $100M+ in Business, I Wish I Knew These Lessons Sooner 5 5 After $100M+ in Business, I Wish I Knew These Lessons Sooner full 2fead545-4b81-4ece-90a8-41254955f135 https://share.transistor.fm/s/4720ddb0 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Mon, 09 Mar 2026 11:37:31 -0700 Cole Gordon Cole Gordon 2522 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> business, entrepreneurship, sales, marketing No Business Lessons From a Combined $231,000,000+ (w/ Ryan Clogg) 4 4 Business Lessons From a Combined $231,000,000+ (w/ Ryan Clogg) full 8d65287f-6a01-4388-9e39-50421385d530 https://share.transistor.fm/s/0d717955 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Mon, 09 Mar 2026 11:33:42 -0700 Cole Gordon Cole Gordon 7202 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> business, entrepreneurship, sales, marketing No The Reality of Building a $100M Business in 2026 (w/ Ravi Abuvala) 3 3 The Reality of Building a $100M Business in 2026 (w/ Ravi Abuvala) full c48a71f2-50d1-475f-bedd-a96f93f85a66 https://share.transistor.fm/s/87ca9d82 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Mon, 09 Mar 2026 11:29:17 -0700 Cole Gordon Cole Gordon 5689 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> business, entrepreneurship, sales, marketing No I Made $31 Million This Year... Here’s What I Learned 2 2 I Made $31 Million This Year... Here’s What I Learned full 969694c2-afac-4e8d-b8dc-f1894799a4c1 https://share.transistor.fm/s/1d655a01 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Mon, 09 Mar 2026 11:27:32 -0700 Cole Gordon Cole Gordon 1528 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> business, entrepreneurship, sales, marketing No 85 Minutes of Sales Training That Will Make You Rich 1 1 85 Minutes of Sales Training That Will Make You Rich full dbd9e497-48c1-4c13-a6f5-0351a80dd704 https://share.transistor.fm/s/12452fe0 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> Mon, 09 Mar 2026 11:27:23 -0700 Cole Gordon Cole Gordon 5127 Want to scale your business in our 8-figure boardroom mastermind? Click here πŸ‘‡ https://bit.ly/8FigureBoardroom

]]> business, entrepreneurship, sales, marketing No