CIM Marketing Podcast

Is AI eroding creativity?

CIM | The Chartered Institute of Marketing — Thu, 09 Apr 2026 04:30:00 +0100

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant Steph Inez Matthews, and Peter Gaston, innovation lead at VCCP and co-founder of AI-first agency Faith, to unpack the “AI efficiency paradox”.

AI tools like Midjourney, Adobe Firefly and Google’s Nano Banana make it easier and cheaper than ever to create content, but are we entering a golden age of creativity, or do we risk our social feeds becoming saturated with ‘AI slop’?

Together, Steph and Peter explore how marketers can harness AI for speed, scale and cost-effectiveness without sacrificing distinctiveness, brand integrity or ethical standards. They discuss how AI is reshaping creative roles, from designer to prompt engineer, why human insight still sits at the heart of effective marketing, and how smaller brands and SMEs can now genuinely punch above their weight.

You’ll hear real examples from agency practice, client-side experience and AI-first campaigns, as well as the practical realities around data security, IP ownership and client expectations. The episode does not shy away from the hard questions: bias baked into models, the risk of cognitive de-skilling, legal grey areas and the very real possibility of an 'industry disaster' if governance does not catch up.

This is an essential listen that will leave you better informed, slightly challenged and ready to set your own AI standards.

This podcast will:

Explore how AI is affecting the creative process in marketing
Ask whether marketers are prepared for the copyright and bias risks AI presents
Examine the 'efficiency paradox' - the risk that AI improves efficiency but fosters homogeneity

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk.

Sneak peek: Is AI eroding creativity?

CIM | The Chartered Institute of Marketing — Wed, 08 Apr 2026 12:39:13 +0100

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matthews, and Creative Innovation Lead at VCCP, Peter Gasston as they debate whether AI is truly democratising design or simply saturating our feeds with "slop".

In this clip from our upcoming episode, Steph and Pete discuss why access to powerful technology doesn't automatically translate into becoming a YouTube star, arguing that tools alone cannot replace vision.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Engineering the next era of hybrid experiences

CIM | The Chartered Institute of Marketing — Thu, 26 Mar 2026 04:30:00 +0000

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern marketing.

Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty.

From large-scale skyline installations and AR-enhanced environments to carefully measured engagement and ROI, she reveals how brands can move beyond “Instagrammable moments” to create transformative, narrative-led experiences that audiences remember long after the lights go out.

Whether you’re working on live events, brand experiences, or digital campaigns, this episode will help you rethink how immersion fits into your marketing mix, and how to justify the investment.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Sneak peek: Engineering the next era of hybrid experiences

CIM | The Chartered Institute of Marketing — Wed, 25 Mar 2026 04:30:00 +0000

Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty.

Whether you’re working on live events, brand experiences, or digital campaigns, this episode will help you rethink how immersion fits into your marketing mix, and how to justify the investment.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

From attention to experience: The latest shift in brand strategy

CIM | The Chartered Institute of Marketing — Thu, 12 Mar 2026 04:30:00 +0000

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?

In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building.

Together, they unpack how marketers can harness emerging tech without losing the human heart of their ideas. They explore the blurring line between digital and physical experiences, why Gen Z and Gen Alpha are redefining what “social” really means, and how AI can support rather than suffocate genuine creativity.

This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates.

Stop grabbing attention. Start crafting experiences.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Sneak peek: From attention to experience: The latest shift in brand strategy

CIM | The Chartered Institute of Marketing — Wed, 11 Mar 2026 04:30:00 +0000

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?

This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates.

Stop grabbing attention. Start crafting experiences.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Marketing a hit TV series with Sky

CIM | The Chartered Institute of Marketing — Thu, 26 Feb 2026 04:30:00 +0000

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series.

Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content.

This podcast will:

• Explore how Sky creates winning marketing campaigns for its shows

• Reveal how Sky leverages third-party media to create shared audience experiences

• Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix

Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Sneak peek: Marketing a hit TV series with Sky

CIM | The Chartered Institute of Marketing — Wed, 25 Feb 2026 04:30:00 +0000

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series.

We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing.

Get ready for an inside look at how TV shows are marketed, from green light to global launch.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

The creative strategies defining brand success in 2026

CIM | The Chartered Institute of Marketing — Thu, 12 Feb 2026 04:30:00 +0000

We’re back with a brand-new season of the CIM Marketing Podcast!

This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.

In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?

Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social.

They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance.

Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.

Tune in to hear more about:

· Shifting global trends in digital behaviour, and why they matter

· Lessons learnt from global brand campaigns

· How to stay creative and distinctive at scale

· Working with algorithms, not against them

If you want to build a brand that stands out, this episode is for you.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Sneak peek: The creative strategies defining brand success in 2026

CIM | The Chartered Institute of Marketing — Wed, 11 Feb 2026 04:30:00 +0000

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow!

In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms.

If you want to build a brand that thrives on creativity, this episode is for you.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

CIM | The Chartered Institute of Marketing — Thu, 27 Nov 2025 04:30:00 +0000

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years.

From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change.

Want to stay ahead in an AI-powered marketing landscape? This episode is for you.

Tune in to learn:

• Why AI adoption fails in many organisations—and how to unlock real ROI

• How agentic AI and conversational search will disrupt traditional search models

• Why hyper-personalisation is becoming business-critical for growth and retention

• The ethical, operational, and data governance guardrails needed to balance automation and human augmentation

If you’re a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at podcast@cim.co.uk

Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

CIM | The Chartered Institute of Marketing — Wed, 26 Nov 2025 04:30:00 +0000

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years.

Want to stay ahead in an AI-powered marketing landscape? This episode is for you.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

CIM | The Chartered Institute of Marketing — Thu, 13 Nov 2025 04:30:00 +0000

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.

Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.

With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why copying competitors can sometimes be the smartest move, this is a must-listen for all digital marketers. Schultz also explores the future of marketing in an AI-driven world, revealing how AI is reshaping creativity, analytics, and team structures, and why marketers who fail to embrace AI risk being left behind.

Want to know more? Check out the CIM Content hub now for all things marketing.

Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO

CIM | The Chartered Institute of Marketing — Wed, 12 Nov 2025 04:30:00 +0000

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.

Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

How to decode consumer behaviour and boost your marketing impact

CIM | The Chartered Institute of Marketing — Thu, 30 Oct 2025 04:30:00 +0000

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology.

In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with their customers.

We’re welcoming leading experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science, to dissect the biggest and fastest shifts happening in the industry right now.

They’ll be highlighting the significant changes in consumer behaviour, especially the increased engagement with technology, and discuss the enduring importance of understanding consumer search behaviour, which has diversified beyond Google to include multiple platforms and social communities.

Our experts will also discuss the critical need for marketers to strategically balance budgets, invest in robust audience research, and design campaigns for human behaviour rather than simply for algorithms.

In this episode, we will:

Explore the major recent shifts in consumer behaviour
Show why marketing should be designed for humans not algorithms
Reveal why friction can be good as well as bad

Want to know more? Check out the CIM Content hub now for all things marketing.

Sneak peek: How to decode consumer behaviour and boost your marketing impact

CIM | The Chartered Institute of Marketing — Wed, 29 Oct 2025 12:02:04 +0000

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook.

We’ll be welcoming experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science on to the show to discuss the biggest changes happening in marketing right now.

We’ll also be sharing insights around how social and search are changing and share why understanding consumer psychology is the ultimate competitive advantage for marketers.

Don't fall behind, tune in to learn how to connect authentically with customers in a world driven by algorithms.

This podcast will:

Explore the major recent shifts in consumer behaviour
Show why marketing should be designed for humans not algorithms
Reveal why friction can be good as well as bad

Can’t wait for Thursday’s full episode? Check out the CIM Content hub now for all things marketing.

How AI can help challenger brands beat the competition

CIM | The Chartered Institute of Marketing — Thu, 16 Oct 2025 04:30:00 +0100

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.

He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands.

This podcast will:

• Reveal why AI marketing will help small firms catch up with major corporates

• Explore how technology will relieve marketers of time-consuming mundane jobs

• Highlight why marketers are unwise to rely on LLMs

Want to know more? Check out the CIM Content hub now for all things marketing.

Sneak peek: How AI can help challenger brands beat the competition

CIM | The Chartered Institute of Marketing — Wed, 15 Oct 2025 04:30:00 +0100

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.

This podcast will:

• Reveal why AI marketing will help small firms catch up with major corporates

• Explore how technology will relieve marketers of time-consuming mundane jobs

• Highlight why marketers are unwise to rely on LLMs

Can’t wait for Thursday’s full episode? Check out the CIM Content hub now for all things marketing.

Artificial Intelligence for marketers: Your top questions answered by the experts

CIM | The Chartered Institute of Marketing — Thu, 02 Oct 2025 04:30:00 +0100

The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing, including a special live recording at the CIM Business Centre this November.

In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance.

Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly.

Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology.

This podcast will:

Provide guidance on practical AI implementation strategies
Cover the key ethical concerns and compliance requirements when using AI in marketing
Offer actionable tips to make your AI use more effective and aligned with best practices

Want to know more? Check out the CIM Content hub now for all things marketing.

New Season Teaser! Artificial Intelligence for marketers: Your top questions answered by the experts

CIM | The Chartered Institute of Marketing — Wed, 01 Oct 2025 16:47:14 +0100

The CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October!

In this season, we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing. In our next episode, we’ll be looking at AI and what it means for marketers and marketing as a whole.

Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance.

Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly.

Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology.

Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

Episode 108: The 2025 guide to authentic influencer partnerships

CIM | The Chartered Institute of Marketing — Tue, 24 Jun 2025 04:00:00 +0100

Unlocking the power of influence.

In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks.

Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-influencers to brand safety, this episode is packed with actionable insights for marketers looking to stay ahead of the curve and create high impact partnerships

This podcast will:
• Explore the key trends in influencer marketing
• Reveal the power of niche and micro influencers
• Show how to respond when influencers go rogue

Want to know more? Check out the CIM Content hub now for all things marketing.

Sneak peek: The 2025 guide to authentic influencer partnerships

CIM | The Chartered Institute of Marketing — Fri, 20 Jun 2025 15:21:43 +0100

Unlocking the power of influence.

This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right.

Tune in to uncover the practical secrets behind building high-impact partnerships, managing influencer relationships and protecting your brand. Plus, top tips on how to find an influencer that aligns with your brand values and why authenticity is key for growth.

Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

Episode 107: Are CMOs set up to fail?

CIM | The Chartered Institute of Marketing — Tue, 20 May 2025 04:30:00 +0100

In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.

Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.

Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos.

This podcast will:

Reveal why CMOs struggle to secure a seat at the top table
Show why marketers must be strategists as well as storytellers
Explore the key tips for bring marketing to the heart of the company

Listen now to find out more.

Gain even more insights into marketing topics on the CIM Content hub now.

Sneak peek: Are CMOs set up to fail?

CIM | The Chartered Institute of Marketing — Fri, 16 May 2025 14:00:00 +0100

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.

The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.

Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

Episode 106: Catalyst preview: Marketing’s professionalism problem

CIM | The Chartered Institute of Marketing — Thu, 17 Apr 2025 04:00:00 +0100

Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more...

In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation.

Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change.

This podcast will:

Preview the new issue of Catalyst magazine
Explore why marketing is facing a professionalism crisis
Show why innovation in marketing is a risky business

Episode 105: World Book Day special

CIM | The Chartered Institute of Marketing — Thu, 06 Mar 2025 08:38:39 +0000

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.

Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.

Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.

This podcast will:

Show how great ideas can become great marketing books
Reveal marketing authors’ tips for writing your own book
Highlight recommended reads from expert marketing writers

Episode 104: WFH, RTO and talent trends

CIM | The Chartered Institute of Marketing — Tue, 18 Feb 2025 11:20:08 +0000

This podcast will:

Ask whether the return-to-office trend is a short-term blip
Show how to identify new talent inside your own company
Explore how marketing roles are evolving amid the AI revolution

Episode 103: How AI can supercharge your 2025

CIM | The Chartered Institute of Marketing — Thu, 30 Jan 2025 16:34:47 +0000

AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.

This podcast will:
• Show how AI can eliminate mundane tasks and save time and money
• Explore how AI adoption can unleash marketers’ creativity
• Reveal why young marketers are driving AI change in marketing

This episode features:

Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM
Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM

Episode 102: How to gain customers’ trust

CIM | The Chartered Institute of Marketing — Wed, 11 Dec 2024 08:23:11 +0000

This podcast will:
• Explore the factors that foster trust with your customers
• Show why brands use Christmas to gain trust throughout the year
• Reveal the trade secrets of building brand loyalty in your company

Featuring Alicia Skubick, chief customer officer, Trustpilot.

Episode 101: The new secrets of LinkedIn success

CIM | The Chartered Institute of Marketing — Wed, 13 Nov 2024 12:00:00 +0000

The new secrets of LinkedIn success

This podcast will:

Reveal the secrets of LinkedIn’s new algorithm
Explore why debate and diversity are key to success
Show how to avoid killer blandness in corporate posts

Episode 100: TV isn’t going anywhere – it’s going everywhere

CIM | The Chartered Institute of Marketing — Thu, 10 Oct 2024 12:00:00 +0100

100th Birthday Special: ITV special guest star

This podcast will:

Explore how consumer habits in TV viewing are changing
Show how ITV has evolved its commercial strategy in a disrupted market
Reveal how marketers can leverage TV in their marketing activities

Episode 99: Charity, social marketing and change

CIM | The Chartered Institute of Marketing — Wed, 04 Sep 2024 13:53:36 +0100

International Day of Charity special

This podcast will:

Explore how citizenship is eclipsing consumerism in marketing
Show how marketers can engage the public as active partners
Reveal the three principles of participatory organisations

Episode 98: Hot holiday reads

CIM | The Chartered Institute of Marketing — Thu, 25 Jul 2024 09:00:00 +0100

CIM summer book club

This podcast will:
• Explore three great books for marketers to read on holiday
• Show how marketers can gain insights and ideas from summer reading
• Discuss the psychology of marketing and advertising

Episode 97: The truth about AI

CIM | The Chartered Institute of Marketing — Thu, 11 Jul 2024 12:53:25 +0100

Responsible marketing in an AI age

This podcast will:
• Reveal the features and flaws of AI tools
• Explore the risks and pitfalls of AI and how to overcome them
• Ask how AI will change the roles of marketers

*This show was recorded before the UK General Election

Episode 96: Social – not just a pretty Sales

CIM | The Chartered Institute of Marketing — Fri, 28 Jun 2024 08:18:45 +0100

Social media in marketing: 20 years on

This podcast will:

Reveal why the corporate world struggles to grasp social
Explore how to educate the c-suite in successful social strategy
Show why authenticity is core to great social content

Episode 95: Snapchat special – brand partnerships for a sporting summer

CIM | The Chartered Institute of Marketing — Thu, 13 Jun 2024 08:00:00 +0100

What makes a great brand partnership?

This podcast will:
• Reveal the secrets to creating a grand sports brand partnership
• Explore the tools that deliver interaction and enhance the fan experience
• Outline the challenges of sports partnerships and how to overcome them

Episode 94: Driving digital with the personal touch

CIM | The Chartered Institute of Marketing — Thu, 30 May 2024 12:45:12 +0100

The secrets of digitising human

This podcast will:
• Disclose the key tips to marketing a traditional business through digital
• Explore why retaining personality and humanity is key to great marketing
• Reveal how to scoop a CIM Global Marketing Excellence Award

Episode 93: How to become a young leader

CIM | The Chartered Institute of Marketing — Thu, 16 May 2024 11:59:00 +0100

The secrets of starting out

This podcast will:
• Reveal the key tips to getting a great start in marketing
• Show why marketing courses and qualifications can boost your career
• Demonstrate how to overcome the challenges of becoming a marketing leader

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 92: Zero heroes

CIM | The Chartered Institute of Marketing — Thu, 02 May 2024 11:59:00 +0100

How advertising can make sustainability happen

This podcast will:
• Show why advertising has an inspirational role in reaching Net Zero
• Reveal why sustainability must be fused with consumer aspiration
• Demonstrate how sustainable behaviours can be normalised in advertising

Episode 91: AI – threat or promise?

CIM | The Chartered Institute of Marketing — Thu, 18 Apr 2024 15:58:52 +0100

Fear, fakes, and futurism in artificial intelligence

This podcast will:

• Show how marketers can use AI to enhance their work

• Reveal how to achieve authenticity with artificial output

• Explore the ethics of using AI in marketing

Episode 90: Marketing the election - What marketers can bring to politics

CIM | The Chartered Institute of Marketing — Thu, 04 Apr 2024 12:00:00 +0100

This podcast will:

• Reveal why marketing skills can be invaluable in politics

• Show how to avoid the communication pitfalls in an election campaign

• Demonstrate the importance of a strong brand in the political arena

Episode 89: Deep dive into sustainable marketing

CIM | The Chartered Institute of Marketing — Thu, 21 Mar 2024 11:59:00 +0000

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact.

Episode 88: Confidence, competence and credibility: The value of Chartered status

CIM | The Chartered Institute of Marketing — Thu, 21 Dec 2023 12:00:00 +0000

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also
support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for
listening.

Episode 87: How to have a squiggly career

CIM | The Chartered Institute of Marketing — Thu, 07 Dec 2023 12:00:00 +0000

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 86: Using LinkedIn to unlock the creative potential of B2B

CIM | The Chartered Institute of Marketing — Thu, 23 Nov 2023 12:00:00 +0000

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 85: Formula E and the race towards a more sustainable sporting future

CIM | The Chartered Institute of Marketing — Thu, 09 Nov 2023 12:00:00 +0000

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 84: The positive impact of advertising with Good Loop

CIM | The Chartered Institute of Marketing — Thu, 26 Oct 2023 12:00:00 +0100

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen!

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 83: What makes a great marketing leader?

CIM | The Chartered Institute of Marketing — Thu, 12 Oct 2023 12:00:00 +0100

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button!

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 82: How to start your own marketing agency

CIM | The Chartered Institute of Marketing — Thu, 28 Sep 2023 12:00:00 +0100

In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button!

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 81: The evolution of technology and its impact on marketing

CIM | The Chartered Institute of Marketing — Wed, 26 Jul 2023 12:00:00 +0100

In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase innovation and productivity – when used and prompted correctly.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 80: Catalyst, creativity and Chat GPT

CIM | The Chartered Institute of Marketing — Thu, 13 Jul 2023 12:00:00 +0100

In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune in for interesting discussion around how to foster creativity and embrace boredom, and the opportunities and threats of delivering creative using AI.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 79: A social media marketing masterclass

CIM | The Chartered Institute of Marketing — Thu, 22 Jun 2023 12:00:00 +0100

In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or your business. Listen for tips and tricks on when and where to post, how to target the right audience, and how to handle negative feedback and comments.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 78: Understanding consumer behaviour with neuroscience

CIM | The Chartered Institute of Marketing — Thu, 25 May 2023 12:00:00 +0100

In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 77: Using effective reactive marketing for your brand

CIM | The Chartered Institute of Marketing — Thu, 11 May 2023 12:00:00 +0100

In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, listen to learn how to ready your organisation to react quickly to important events while minimising the risks that come with reactive marketing.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 76: Stress and speaking out

CIM | The Chartered Institute of Marketing — Thu, 13 Apr 2023 12:00:00 +0100

In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Catalyst magazine. Tune in to learn the risks and rewards of cause marketing, and examine techniques for boosting mental health and wellbeing.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 75: How to destroy your brand

CIM | The Chartered Institute of Marketing — Thu, 30 Mar 2023 12:00:00 +0100

In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the power of brand building, this episode tells you what to do when building a strong and successful brand, by first looking at what not to do.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 74: Time to bin binary brand archetypes

CIM | The Chartered Institute of Marketing — Thu, 02 Mar 2023 12:00:00 +0000

In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage more emotional and human connections with your customers.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 73: When change becomes opportunity

CIM | The Chartered Institute of Marketing — Thu, 16 Feb 2023 12:00:00 +0000

In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the important marketing lessons we learnt during 2022. They explore how to turn challenges into opportunities, and take a look into the future to predict some of the key trends and changes set to face marketers in 2023.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 72: Increase impact with immersion

CIM | The Chartered Institute of Marketing — Thu, 02 Feb 2023 12:00:00 +0000

In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and demonstrate how sensory experiences could get your brand noticed. Morag will also reveal the inside stories behind the latest Catalyst magazine.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 71: Does marketing need a purpose upgrade?

CIM | The Chartered Institute of Marketing — Thu, 19 Jan 2023 12:00:00 +0000

In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 70: Let’s get digital

CIM | The Chartered Institute of Marketing — Thu, 08 Dec 2022 12:00:00 +0000

In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital marketing trends. Listen to discover how to keep up with rapidly changing technology and get a forecast for the future of digital.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 69: The ins and outs of influencer marketing

CIM | The Chartered Institute of Marketing — Thu, 24 Nov 2022 12:00:00 +0000

In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how to tell the fakes from the fabulous.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 68: How to use disruption for good

CIM | The Chartered Institute of Marketing — Thu, 10 Nov 2022 12:00:00 +0000

Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose profitable. They also talk about their ongoing journey to B Corp certification and their commitment to sustainability.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 67: How to secure talent through transparency

CIM | The Chartered Institute of Marketing — Fri, 28 Oct 2022 12:00:00 +0100

In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity and transparency. You can also listen to learn about how to build a customer culture, how to attract and retain top talent, and get a behind the scenes look at the latest issue of Catalyst magazine.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 66: Build confidence and project your best self

CIM | The Chartered Institute of Marketing — Thu, 13 Oct 2022 12:00:00 +0100

In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work and beating your inner critic. Listen to discover why how you say something is more important than what you say and learn how to shape your voice to project total confidence and clarity.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 65: How does creativity influence brand advocacy?

CIM | The Chartered Institute of Marketing — Thu, 29 Sep 2022 12:00:00 +0100

In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing director at CIM, and Richard Flaherty, creative strategy director at We Are Resource, how creativity can boost brand advocacy and how current affairs can influence innovation.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 64: Is customer-led marketing the key to innovation?

CIM | The Chartered Institute of Marketing — Thu, 15 Sep 2022 12:00:00 +0100

The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he explores with host Ben Walker how customer-led marketing can help give your business a boost. Charlie will also address what being customer-led really means and give examples of the brands who are getting it right.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 63: Best of series three

CIM | The Chartered Institute of Marketing — Thu, 18 Aug 2022 12:00:00 +0100

This episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of interesting topics including the ever-growing digital skills gap, how to beat the learning burden, social media, extended reality, and sustainability. You can also listen for a sneak peek on what to expect for series four.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 62: The secrets to successful sustainable marketing

CIM | The Chartered Institute of Marketing — Thu, 21 Jul 2022 12:00:00 +0100

This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope, senior trends consultant at Mintel, as they discuss the do’s and don’ts of sustainable marketing. Tune in to understand how to make purpose profitable, how to avoid the risks of greenwashing and listen to our live Q&A session from the day.

This podcast was recorded in front of a live studio audience on 14 July 2022 17:00 BST

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 61: Be part of the solution, not the problem

CIM | The Chartered Institute of Marketing — Thu, 07 Jul 2022 12:00:00 +0100

In this episode, ask whether the fashion industry can ever become truly sustainable, and discover some of the brands that are already leading the way. Join guests Morag Cuddeford-Jones, editor of Catalyst magazine, and Clare Martin, founder of Confident Tiger Lingerie, as they advise how with the right messaging, marketers have the power to educate and influence as well as just promote. You can also listen for a sneak peek inside this quarter's brand-new Catalyst magazine.

This podcast was recorded on Wednesday 22 June 12:00 BST

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 60: Boost your team’s performance with personality profiling

CIM | The Chartered Institute of Marketing — Thu, 23 Jun 2022 12:00:00 +0100

In this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, senior consultant, The Colour Works, and Molly MacArthur, digital marketing manager, CIM, about the process and benefits of team profiling and how it can make you a more intuitive manager.

This podcast was recorded on Thursday 09 June 12:00 BST

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 59: Should all marketers use social media?

CIM | The Chartered Institute of Marketing — Thu, 09 Jun 2022 12:00:00 +0100

In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers to use social media. Weigh up the benefits and drawbacks of using social media platforms both in and outside of work, and consider whether businesses should be offering employees additional support for roles where frequent use of social media is expected.

This podcast was recorded on Wednesday 25 May 12:00 BST

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 58: Step into marketing’s extended reality

CIM | The Chartered Institute of Marketing — Thu, 26 May 2022 12:00:00 +0100

In this episode, delve into a new reality as Daniel Colaianni, CEO of The Academy of International Extended Reality reveals how new technology, including virtual and augmented reality, can be powerful marketing tools. Discover how your business can get ahead of the game and start integrating these changes into your marketing campaigns before widespread adoption.

This podcast was recorded on Thursday 12 May 12:00m BST

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 57: Managing and maintaining motivation

CIM | The Chartered Institute of Marketing — Thu, 12 May 2022 12:00:00 +0100

In this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and creator of The Whole Marketer, Abigail Dixon, and founder of Good Morning Digital, Lydia Crossley, as they explore the frameworks and mindsets that got them to where they are today, and the key motivation methods that help drive them.

This podcast was recorded on Wednesday 27 April 13:00 BST

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 56: How taking risks can unlock your potential

CIM | The Chartered Institute of Marketing — Thu, 28 Apr 2022 12:00:00 +0100

As marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and CMO of Nuffield Health, Holly Ainger, as they explore the importance of risk-taking in marketing and unlock the secrets to innovation. You can also listen for a sneak peek inside the new edition of Catalyst and the key themes it tackles this quarter.

This podcast was recorded on Thursday 14 April 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 55: Transform creative energy into productive outcomes

CIM | The Chartered Institute of Marketing — Thu, 14 Apr 2022 12:01:00 +0100

In this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and James Farmer as they imagine a world where marketers can tap into the chaotic, messy nature of human beings, and ignore the urge to be perfect. Is there a science to creativity? Have we all forgotten how to use our imaginations? Find the answers by tuning in now!

This podcast was recorded on Tuesday 5 April at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 54: Your social media spring clean

CIM | The Chartered Institute of Marketing — Thu, 31 Mar 2022 12:00:00 +0100

In this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swiftly come and go, how can marketers look both forwards, and backwards, and discover what makes their audience click?

This podcast was recorded on Tuesday 15 March at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 53: Make networking work for you

CIM | The Chartered Institute of Marketing — Thu, 17 Mar 2022 12:00:00 +0000

In this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial for a great career. Join Ben Walker and Morag Cuddeford-Jones as they reveal how the value of networking has grown over the past two years and consider if now is the time for us all to get back out there.

This podcast was recorded on Tuesday 08 March at 14:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 52: Mastering the ever-changing remit of marketing

CIM | The Chartered Institute of Marketing — Thu, 03 Mar 2022 12:00:00 +0000

It’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley, as they attempt the impossible task of defining the role of marketing in an ever-evolving landscape. Listen for advice on tackling issues such as ED&I and sustainability, and how to avoid getting left behind as society drives forward.

This podcast was recorded on 22 February at 12:30 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 51: How to free your brand’s green fear

CIM | The Chartered Institute of Marketing — Thu, 17 Feb 2022 12:00:00 +0000

In this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of Sustainable Marketing, Gemma Butler, and content manager, Ally Cook, as they reveal the common concerns businesses have when making green claims and how these can be overcome. Listen for practical advice, insights, and tips for companies looking to make their sustainability journey more manageable.

This podcast was recorded on 02 February at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 50: Embrace the pace of change

CIM | The Chartered Institute of Marketing — Thu, 03 Feb 2022 12:00:00 +0000

In this brand-new episode, take a look inside the key themes and ideas behind the first Catalyst magazine of 2022. Join editor Morag Cuddeford-Jones and host Ben Walker, as they investigate new technologies marketers should expect to see this year, including meetings in the metaverse, and encourage us all to stay openminded to keep up with the pace of culture.

This podcast was recorded on 20 January at 12:30 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 49: Beat the learning burden

CIM | The Chartered Institute of Marketing — Thu, 20 Jan 2022 12:00:00 +0000

In our first episode of 2022, lighten the learning load and discover how to incorporate study into your daily life without feeling overwhelmed or burnt out. Join CIM’s content and digital marketing managers, Ally Cook and Molly MacArthur, as they demonstrate how learning can be made exciting, interesting and effortless while also incredibly valuable and worthwhile.

This podcast was recorded on 06 January at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. We’ll be back in 2022 with more episodes.

Episode 48: How do your digital skills stack up?

CIM | The Chartered Institute of Marketing — Thu, 09 Dec 2021 12:00:00 +0000

In our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for the recent digital skill slump. Join special guests Daniel Rowes, creator of the benchmark report, and Gemma Butler, marketing director at CIM, as they discuss the digital transformation and where marketers should focus their learning in 2022.

This podcast was recorded on 24 November at 16:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. We’ll be back in 2022 with more episodes.

Episode 47: Take care of your community

CIM | The Chartered Institute of Marketing — Thu, 25 Nov 2021 12:00:00 +0000

In this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Elliot Cierpiol, and CIM’s digital marketing manager, Molly MacArthur, as they reveal how brands can build authentic and relevant online communities, while avoiding the common mistakes businesses make while under the social media spotlight.

This podcast was recorded on 11 November at 12:30 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 46: Are we facing a soft skills crisis?

CIM | The Chartered Institute of Marketing — Thu, 11 Nov 2021 12:00:00 +0000

In this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The Soft Skills Book, and CIM’s head of brand and comms, James Farmer, as they reveal the #1 soft skill for the year ahead, how to reignite your interpersonal abilities and ways you can use them to get ahead.

This podcast was recorded on 4 November at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 45: How to master your personal marketing mix

CIM | The Chartered Institute of Marketing — Thu, 28 Oct 2021 12:00:00 +0100

In this episode, discover how to effectively master diversifying marketing roles by investing in your very own side hustle. Join special guest and Catalyst magazine editor Morag Cuddeford-Jones to uncover how curiosity is the key to employee excellence and why organisations should be encouraging their people to step outside of the day to day. This podcast was recorded on 13 October at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

Episode 44: Sustainable power-ups for your brand

CIM | The Chartered Institute of Marketing — Thu, 14 Oct 2021 12:00:00 +0100

In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why authenticity is important, and how well-known brands are being caught out for not being true to themselves or their sustainability goals. Join special guests Rob Gray and Gemma Butler and get to know the brands with successful sustainability strategies who have been able to call themselves out on their own sustainable product or service mistakes. This podcast was recorded on Thursday 30 September at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Marketing or Instagram @cim_marketing. Thanks for listening.

Episode 43: Is Instagram the new CV?

CIM | The Chartered Institute of Marketing — Thu, 30 Sep 2021 12:00:00 +0100

Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insight into how Instagram is an important platform for marketing yourself. Join special guests Pippa Evans and Molly MacArthur, who discuss the pitfalls to avoid when creating ‘Brand Me’ and how they can be mitigated.

This podcast was recorded on Thursday 16 September at 12:30 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Marketing or Instagram @cim_marketing. Thanks for listening.

Episode 42: Industry secrets from 50 CMOs

CIM | The Chartered Institute of Marketing — Thu, 16 Sep 2021 12:00:00 +0100

CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from CIM’s marketing director, Gemma Butler, and head of PR, James Delves, as they discuss their views on the report with host Ben Walker. Together, they explore how marketing was affected by the pandemic and reveal the key challenges to future success.

This podcast was recorded on Thursday 2 September at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 41: Supercharge your brand with social-first thinking

CIM | The Chartered Institute of Marketing — Thu, 02 Sep 2021 12:00:00 +0100

Social-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover how you can adopt this mindset for your marketing and help your organisation to understand the value social media can deliver. Special guest Daniel Andrews, CEO and founder of The Tree agency, shares insight on how social selling has changed and what marketers need to know about the future of digital content.

This podcast was recorded on Thursday 19 August at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 40: Your next marketing move

CIM | The Chartered Institute of Marketing — Thu, 22 Jul 2021 12:00:00 +0100

Hybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towards your next marketing move. Listen now to discover the skills you need to stand out in today’s recruitment market, with over 24,000 marketing roles currently available. This episode also welcomes back special guest Clare Kemsley, managing director UK & Ireland at Hays.

This podcast was recorded on Thursday 08 July at 12:00 BST.

Please note this is the last episode in this season of the CIM Marketing Podcast. We will return in the autumn.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 39: Marketing’s representation crisis

CIM | The Chartered Institute of Marketing — Thu, 08 Jul 2021 12:00:00 +0100

Representing true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the industry, but getting representation right isn’t easy. Get the latest insights on this key issue in our new podcast, featuring special guest and editor of CIM’s member-only magazine, Morag Cuddeford-Jones.

This podcast was recorded on Thursday 01 July at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 38: Books that make you a better marketer

CIM | The Chartered Institute of Marketing — Thu, 24 Jun 2021 12:00:00 +0100

How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘balanced learning diet’ and derive real value from the latest marketing insights from special guest, Douglas Burdett, host of The Marketing Book Podcast, available on all major streaming platforms.

This podcast was recorded on Thursday 10 June at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 37: Harness the power of people for your brand

CIM | The Chartered Institute of Marketing — Thu, 10 Jun 2021 12:00:00 +0100

With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a healthy organisational culture, and how it can supercharge employee engagement, in our latest podcast featuring special guest Paul Hitchens, CIM course director.

This podcast was recorded on Thursday 27 May at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 36: Why video is a key marketing tool

CIM | The Chartered Institute of Marketing — Thu, 27 May 2021 12:00:00 +0100

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer.

This podcast was recorded on Thursday 13 March at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 35: Meet the marketing mentors

CIM | The Chartered Institute of Marketing — Thu, 13 May 2021 12:00:00 +0100

It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two highly accomplished marketing leaders, who have been both mentors and mentees, to find out how it influenced their own career success.

This podcast was recorded on Tuesday 23 March at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 34: What makes a marketer today?

CIM | The Chartered Institute of Marketing — Thu, 29 Apr 2021 12:00:00 +0100

The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly accomplished marketing leaders to find out what characteristics are crucial for today’s marketers – and why sometimes, the best marketers are not called marketers at all.

This podcast was recorded on Tuesday 23 March at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 33: The craft of customer-centricity

CIM | The Chartered Institute of Marketing — Thu, 15 Apr 2021 12:00:00 +0100

It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special guest, author Dan White, to let you know how to find out what your customers really want from your brand whilst pacifying internal stakeholders.

This podcast was recorded on Thursday 01 April at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 32: The digital dilemma: In-depth knowledge vs integration

CIM | The Chartered Institute of Marketing — Thu, 01 Apr 2021 12:00:00 +0100

In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight’s podcast.

This podcast was recorded on Thursday 18 March at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 31: What makes a sustainable brand?

CIM | The Chartered Institute of Marketing — Thu, 18 Mar 2021 12:00:00 +0000

Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up to the challenge? Join this week’s guests, author of Sustainable Marketing and social media expert, Michelle Carvill, and Gemma Butler, CIM’s marketing director, to find out why sustainability is key to profitability for today’s marketers.

This podcast was recorded on Thursday 04 March at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 30: How to change the conversation and drive change

CIM | The Chartered Institute of Marketing — Thu, 04 Mar 2021 12:00:00 +0000

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term change.

This podcast was recorded on Thursday 18 February at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 29: What’s next for Brand USA?

CIM | The Chartered Institute of Marketing — Thu, 18 Feb 2021 12:00:00 +0000

This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special guests, international marketing expert and voting American, Allyson Stewart-Allen, and global branding expert, Paul Hitchens, to find out what we can expect to see from Brand USA in Biden’s first few months in office.

This podcast was recorded on Thursday 4 February at 16:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 28: How brands found confidence on TikTok

CIM | The Chartered Institute of Marketing — Thu, 04 Feb 2021 12:00:00 +0000

Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and confidence from CIM video content course director, Kim Slade. Lucy Handley, editor-at-large at CIM’s Catalyst magazine who dissected TikTok’s meteoric growth in the latest edition, joins him to share best practice from the brand activities we’ve seen so far.

This podcast was recorded on Thursday 21 January at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 27: Mastering the craft of creativity

CIM | The Chartered Institute of Marketing — Thu, 21 Jan 2021 12:00:00 +0000

Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and more in this fortnight’s episode of the CIM Marketing Podcast, featuring Morag Cuddeford-Jones, editor of CIM’s member-only magazine, Catalyst, with exclusive interviews from Susan O’Brien, CMO at Just Eat, and Dino Myers-Lamptey of The Barber Shop.

This podcast was recorded on Thursday 7 January at 12:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 26: The new rules of Christmas advertising

CIM | The Chartered Institute of Marketing — Thu, 03 Dec 2020 12:00:00 +0000

It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special where we debate what marketing messages from this year’s campaign drop will resonate beyond Christmas 2020.

This podcast was recorded on Thursday 19 November at 11:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 25: Have brands mastered social media?

CIM | The Chartered Institute of Marketing — Thu, 19 Nov 2020 12:00:00 +0000

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not.

This podcast was recorded on Thursday 12 November at 10:00 GMT.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 24: Network your way to success

CIM | The Chartered Institute of Marketing — Thu, 05 Nov 2020 12:00:00 +0000

How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience – a trend that pre-dates the coronavirus pandemic – join host Ben Walker as he interviews Adrian Walcott, managing director of Brands with Values and co-founder of BAME 2020, on how taking lesser travelled routes into marketing could ensure your career success.

This podcast was recorded on Thursday 22 October at 10:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 23: The magic of making mistakes

CIM | The Chartered Institute of Marketing — Thu, 22 Oct 2020 12:00:00 +0100

Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breeding ground for innovation. Even an unexpected career setback could bring new and exciting possibilities. In this episode, Morag Cuddeford-Jones, editor of Catalyst magazine, joins host Ben Walker to share insights from herself and fellow magazine contributors on why marketers should continue to try, try, try again, and how it may benefit your career.

This podcast was recorded on Thursday 08 October at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 22: The shifting shape of marketing teams

CIM | The Chartered Institute of Marketing — Thu, 08 Oct 2020 12:00:00 +0100

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence.

This podcast was recorded on Friday 25 September at 13:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 21: The secrets of great brand storytelling

CIM | The Chartered Institute of Marketing — Thu, 24 Sep 2020 12:00:00 +0100

Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand storytelling at scale, but have they all been effective? Daniel Andrews, CEO and founder of The Tree, joins host Ben Walker and CIM course director Anthony Tasgal to examine the best and worst examples of storytelling in the last six months.

This podcast was recorded on Tuesday 08 September at 10:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 20: Office vs home – finding the perfect blend

CIM | The Chartered Institute of Marketing — Thu, 10 Sep 2020 12:00:00 +0100

As many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In this episode, CIM’s director of people, Sarah Lee-Boone, joins host Ben Walker and CIM’s James Farmer to share tips on implementing blended working.

This podcast was recorded on Thursday 03 September 2020 at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Episode 19: Brand, influencers and ethical consumption – summer’s hot topics

CIM | The Chartered Institute of Marketing — Thu, 16 Jul 2020 12:00:00 +0100

Inside Catalyst Issue 3 2020

This podcast will:

• Explore the new Catalyst magazine

• Examine new trends in branding, influencers and ethical consumption

• Review highlights of the first season of CIM Podcasts

Host: Ben Walker, Head of Media, LID Business Media

Guests: Morag Cuddeford-Jones, Editor, Catalyst and James Farmer, Head of Brand and Marketing Communications, CIM

Recorded: Friday 10 July 2020 12:00 BST

Episode 18: Marketing’s good crisis

CIM | The Chartered Institute of Marketing — Thu, 09 Jul 2020 12:15:22 +0100

Inside Duke University’s famous CMO Survey

This podcast will:

• Explore the world-renowned CMO Survey from Duke University

• Highlight the astounding rise in US marketing budgets during the crisis

• Examine marketing’s crucial role in leading businesses through the pandemic

Find out more

Look further into the CMO Survey at cmosurvey.org/results

Host:

Ben Walker, Head of Media, LID Business Media

Guests:

Professor Christine Moorman, Fuqua School of Business, Duke University

Gemma Butler, Director of Marketing, CIM

Recorded: Thursday 2 July 2020 17:30 BST

Episode 17: Marketing the great unlock

CIM | The Chartered Institute of Marketing — Thu, 25 Jun 2020 12:00:00 +0100

Getting consumers back into the wild

This podcast will:

• Explore the psychology behind replacing consumer fear with consumer confidence

• Explore the simple and evergreen techniques required to help customers out of lockdown

• Examine the diverse goals of sectors that have been affected differently by the lockdown

Host: Ben Walker, Head of Media, LID Business Media

Guests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIM

Recorded: Thursday 18 June 2020 11:00 BST

Episode 16: The digital divide

CIM | The Chartered Institute of Marketing — Thu, 11 Jun 2020 12:00:00 +0100

Marketing’s tech troubles persist

This podcast will:

• Expose the severe skills shortage in digital marketing
• Explore the generational divide between skilled Millennials and inexpert Gen X
• Propose strategies to improve skills and maximise digital marketing opportunities

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target Internet

Recorded: Thursday 04 June 2020 11:00 BST

Episode 15: Inside the data revolution

CIM | The Chartered Institute of Marketing — Thu, 28 May 2020 12:00:00 +0100

The secret stories of consumer behaviour

This podcast will:

• Outline the tools behavioural scientists use to predict consumer trends post-lockdown

• Examine whether patterns developed in the lockdown will endure or expire

• Explore the impacts of the data revolution on marketers

Host: Ben Walker, Head of Media, LID Business Media

Guests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIM

Recorded: Thursday 21 May 2020 13:00 BST

Episode 14: Marketing at warp speed

CIM | The Chartered Institute of Marketing — Wed, 06 May 2020 12:00:00 +0100

From lockdown to turbocharger

This podcast will:
• Explore the lockdown-triggered phenomenon of accelerated marketing
• Ask whether greater speed leads to reduced quality
• Examine whether superfast marketing will endure post corona crisis

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Kevin Duncan, founder of Expert Advice and author of ITALS The Intelligent Work Book ITALS

Recorded: Thursday 30 April 2020 14:00 BST

Episode 13: How to scale in strife

CIM | The Chartered Institute of Marketing — Thu, 16 Apr 2020 01:00:00 +0100

Inside Catalyst issue 2 2020

This podcast will:
• Explore the marketing potential of lockdown localism
• Examine the consequences of the Olympics delay
• Investigate the power of parasitic and narrative marketing

Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor, Catalyst
Recorded: Thursday 2 April 2020 12:00 BST

Episode 12: Anti-marketing under the microscope

CIM | The Chartered Institute of Marketing — Thu, 19 Mar 2020 00:00:00 +0000

When is it good to be bad?

This podcast will:
• Explore the concept of anti-marketing and its power in attracting consumers
• Examine whether negging works as an advertising strategy
• Identify where shock tactics are effective at changing public behaviour

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM
Recorded: Thursday 5 March 2020 12:00 GMT

Episode 11: Is the future of marketing in good hands?

CIM | The Chartered Institute of Marketing — Thu, 05 Mar 2020 00:00:00 +0000

The world of millennial marketers
This podcast will:
• Explore the learnings from CIM’s The Pitch competition for young marketers
• Examine whether millennials’ excellent technical skills are undermined by weak soft skills
• Ask whether the next generation are too woke to succeed in marketing

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIM
Recorded: Thursday 27 February 2020 12:00 GMT

Episode 10: Inside the world of influencer marketing

CIM | The Chartered Institute of Marketing — Thu, 20 Feb 2020 00:00:00 +0000

Lessons from an influencer specialist

This podcast will:
• Delve into the real-life stories of using influencers from a special guest star
• Feature insider know-how on avoiding the pitfalls in influencer marketing
• Explore how influencers can be used as a powerful tool in your marketing portfolio

Host: Ben Walker, Head of Media, LID Business Media
Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM
Recorded: Thursday 13 February 2020 14:00 GMT

Episode 9: How to style social value

CIM | The Chartered Institute of Marketing — Thu, 06 Feb 2020 00:00:00 +0000

Inside Catalyst Issue 1 2020

This podcast will:
• Provide an antidote to festival fatigue and offer a formula for marketing magic
• Explore the luxury brands peacocked by Congolese dandies
• Examine how the humble washing machine holds the secret to social value

Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor at large Catalyst
Recorded: Thursday 23 January 2020 12:00 GMT

Episode 8: Happy January: How marketers can harness consumers’ change mindset

CIM | The Chartered Institute of Marketing — Thu, 16 Jan 2020 00:00:00 +0000

From short-term pain to long-term gain.
This podcast will:
• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns
• Examine the phenomenon of seasonality in marketing and consumer behaviour
• Explore how the marketing industry is giving consumers the tools to live better lives

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 09 January 2020 12:00 GMT

Episode 7: The world’s craziest political campaign pledges

CIM | The Chartered Institute of Marketing — Thu, 12 Dec 2019 00:00:00 +0000

How political promises got ever more outlandish.
This podcast will:
• Look at the history of political parties making retail offers they can never hope to honour
• Examine the dark arts of modern-day political marketing
• Ask whether the post-truth political age is here to stay

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM
Recorded: Thursday 28 November 2019 12:00 GMT

Episode 6: The marketers that stole Christmas

CIM | The Chartered Institute of Marketing — Thu, 28 Nov 2019 00:00:00 +0000

How advertising turned Christmas into a cliché – and what to do about it.

This podcast will:
• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring
• Ask what agencies are doing to break the formula of samey Christmas ads
• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding

Episode 5: Bottling the essence of a brand

CIM | The Chartered Institute of Marketing — Thu, 14 Nov 2019 00:00:00 +0000

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 31 October 2019 12:00 GMT

Episode 4: The truth about sex and shopping

CIM | The Chartered Institute of Marketing — Thu, 31 Oct 2019 00:00:00 +0000

Catalyst Issue 4 review.
This podcast will:
• Explore the secrets of the high street brands that are fighting back against e-commerce
• Ask why perfectly legal products such as sex toys are becoming unmarketable
• Examine why brands are still tone deaf to cultural differences

Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising
Recorded: Thursday 17 October 2019 12:00 BST

Episode 3: Fashion – the fast and the furious

CIM | The Chartered Institute of Marketing — Thu, 17 Oct 2019 01:00:00 +0100

Will fast fashion survive the climate crisis?

This podcast will:
• Explore Ariana Grande’s legal challenge to troubled retailer Forever 21
• Examine the marketing secrets of booming competitor boohoo.com
• Ask whether fast fashion will be hit by public anger over its impact on the environment.

Host: Ben Walker, Head of Media, LID Business Media
Guest: Ally Lee-Boone, Content and Engagement Executive, CIM and Niki Mullin, fashion lover.
Recorded: Friday 4 October 2019 12:00 BST

Episode 2: The sexist ad trap

CIM | The Chartered Institute of Marketing — Thu, 03 Oct 2019 01:00:00 +0100

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will:
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads
• Examine whether the regulations are fit for purpose in the digital age
• Ask whether the rules will eliminate – or exacerbate – harmful online content

Host: Ben Walker, Head of Media, LID Business Media
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Friday 20 September 2019 12:00 BST

Episode 1: England’s golden summer of sport

CIM | The Chartered Institute of Marketing — Fri, 20 Sep 2019 01:00:00 +0100

How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will:
• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final
• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney
• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham

Host: Ben Walker, Head of Media, LID Business Media
Guest: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 5 September 2019 12:00 BST