Choice Hacking: The Marketing Psychology Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/choice-hacking-the-marketing-psychology-podcast <br>This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. <br>If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. <br>Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… <br>And how you can apply the same insights, even without a Fortune 500 budget. <br>Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). <br>Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. <br>This podcast will change the way you think about marketing and business forever. <br>“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener 2025 - Choice Hacking 4142dadc-8af3-5ed0-991b-c981d960567b yes 610776a0-0e8e-11f1-9969-e523afcfdb67 Support this podcast en Thu, 23 Apr 2026 16:12:28 +0000 Thu, 23 Apr 2026 16:13:39 +0000 https://www.choicehacking.com/podcast https://img.transistorcdn.com/pVdYIqWdn2rUsr40gn2adfEbXfh2MMOOztc36Ko_iXM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.jpg Choice Hacking: The Marketing Psychology Podcast https://www.choicehacking.com/podcast episodic Jennifer Clinehens <br>This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. <br>If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. <br>Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… <br>And how you can apply the same insights, even without a Fortune 500 budget. <br>Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). <br>Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. <br>This podcast will change the way you think about marketing and business forever. <br>“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener <br>This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology Jennifer Clinehens jen@choicehacking.com No No Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It 9 9 12 12 Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It full 7a93ff92-7309-49ba-b66a-33b56846433f https://share.transistor.fm/s/af9422e3 Why the smartest people in the NFL keep making the dumbest decisions year after year...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Why the smartest people in the NFL keep making the dumbest decisions year after year...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Thu, 23 Apr 2026 16:12:28 +0000 Jennifer Clinehens Jennifer Clinehens 612 Why the smartest people in the NFL keep making the dumbest decisions year after year...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure 9 9 11 11 What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure full 2b554a87-f8a5-409e-9294-b780eb1c4aed https://share.transistor.fm/s/53238997 Windows Phone did everything right and still lost - and it's all down to psychology...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow 

👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Windows Phone did everything right and still lost - and it's all down to psychology...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow 

👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Tue, 14 Apr 2026 13:27:49 +0000 Jennifer Clinehens Jennifer Clinehens 880 Windows Phone did everything right and still lost - and it's all down to psychology...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow 

👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand 9 9 10 10 Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand full 4bc4c841-ee5f-4b9a-8f43-dbd0bf3908b2 https://share.transistor.fm/s/ca162d24 Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...


👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...


👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Thu, 09 Apr 2026 12:39:41 +0000 Jennifer Clinehens Jennifer Clinehens 764 Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...


👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business.


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines 9 9 9 9 The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines full 0a708f4d-8f3a-4a40-9762-0a52ba745bc6 https://share.transistor.fm/s/91e910e4 Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND ME ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba




★ Support this podcast ★ ]]> Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND ME ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba




★ Support this podcast ★ ]]> Thu, 02 Apr 2026 13:51:38 +0000 Jennifer Clinehens Jennifer Clinehens 753 Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐


FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND ME ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba




★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video 9 9 8 8 What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video full 21d0724a-d5e7-45f4-b6aa-40139fd2c2ec https://share.transistor.fm/s/e0773066 Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.

⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.

⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Fri, 27 Mar 2026 10:06:33 -0100 Jennifer Clinehens Jennifer Clinehens 667 Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.

⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up) 9 9 7 7 The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up) full 9bb7dcc2-bc85-4cf0-9360-a02b428aaf76 https://share.transistor.fm/s/ddf11ecb ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Mon, 23 Mar 2026 08:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 742 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand 9 9 6 6 The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand full 8e1936f0-9b0e-41a9-8736-d349c71cebc5 https://share.transistor.fm/s/74ab0fd4 ⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES:
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training
👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking
Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES:
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training
👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking
Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Fri, 20 Feb 2026 17:53:24 -0100 Jennifer Clinehens Jennifer Clinehens 686 ⭐⭐⭐⭐
Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
⭐⭐⭐⭐⭐
FREE RESOURCES:
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training
👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking
Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products 9 9 5 5 How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products full bff335c1-ad29-4513-b426-26597b74b332 https://share.transistor.fm/s/58f8c011 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Sun, 15 Feb 2026 18:23:16 -0100 Jennifer Clinehens Jennifer Clinehens 1006 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep 9 9 4 4 The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep full 4de4d97a-3543-45e3-b7b3-359ffa84ca91 https://share.transistor.fm/s/44c21838 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Fri, 06 Feb 2026 19:37:36 -0100 Jennifer Clinehens Jennifer Clinehens 1005 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect 9 9 3 3 How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect full d09493e7-cb84-4f25-8fef-569c7051618c https://share.transistor.fm/s/3847f5e3 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Fri, 30 Jan 2026 19:55:43 -0100 Jennifer Clinehens Jennifer Clinehens 765 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Rise & Fall of Toys R Us | The Psychology Behind Its Failure 9 9 2 2 The Rise & Fall of Toys R Us | The Psychology Behind Its Failure full 2b8acd4e-0dc3-470d-9ba5-d7d3e344f349 https://share.transistor.fm/s/a52d1424 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Thu, 22 Jan 2026 18:52:34 -0100 Jennifer Clinehens Jennifer Clinehens 1035 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology 9 9 1 1 Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology full ac41addf-3b02-42db-b7ce-0ee86b0fd716 https://share.transistor.fm/s/44c9d25b ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Thu, 15 Jan 2026 13:03:48 -0100 Jennifer Clinehens Jennifer Clinehens 804 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes 8 8 18 18 Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes full 7603f3a4-bfb5-4dff-9af2-c3d4d591e82e https://share.transistor.fm/s/0adf85d6 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Mon, 05 Jan 2026 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 650 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Psychology Built Febreze Into a $1B Brand 8 8 17 17 Greatest Hits: How Psychology Built Febreze Into a $1B Brand full 9506c6f9-b3d8-4a7d-8317-eb147ae8b1a2 https://share.transistor.fm/s/d51d1228 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> Fri, 02 Jan 2026 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 628 ⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

FREE RESOURCES:

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


▪️▪️▪️▪️▪️

WORK WITH ME

👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA):

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


▪️▪️▪️▪️▪️

CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes 8 8 16 16 Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes full c5e2d0e2-6c74-47c4-bdeb-e5b4323370f8 https://share.transistor.fm/s/4748431f SEASON 9 COMING JANUARY 15TH, 2026
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> SEASON 9 COMING JANUARY 15TH, 2026
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Wed, 31 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 624 SEASON 9 COMING JANUARY 15TH, 2026
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage 8 8 15 15 Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage full bf699b50-e25c-44e4-8ff2-929c75b18b02 https://share.transistor.fm/s/2cb7bcc7 SEASON 9 COMING JANUARY 15TH, 2026
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> SEASON 9 COMING JANUARY 15TH, 2026
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Mon, 29 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 1053 SEASON 9 COMING JANUARY 15TH, 2026
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you 8 8 14 14 Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you full af9b7227-b219-4eff-a894-3341d319e3d9 https://share.transistor.fm/s/3a025fe6 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Fri, 26 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 715 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world 8 8 13 13 Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world full af2b8776-80e8-48d6-ba23-31f25d2a122b https://share.transistor.fm/s/6df7ea43 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Wed, 24 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 743 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's 8 8 12 12 Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's full 8d89d00e-81ad-4f08-abe1-a0679827d1bd https://share.transistor.fm/s/39b18ecb ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Mon, 22 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 482 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: The Psychology Behind the Rise of Liquid Death 8 8 11 11 Greatest Hits: The Psychology Behind the Rise of Liquid Death full 1167afa9-7df0-4545-9b2a-712ee80fbf2f https://share.transistor.fm/s/b0284ab1 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Fri, 19 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 626 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: The Psychology Behind SPOTIFY'S Success 8 8 10 10 Greatest Hits: The Psychology Behind SPOTIFY'S Success full e1c66d81-a789-4cee-a8e9-be052f061852 https://share.transistor.fm/s/68fa195e ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Wed, 17 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 602 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How COURSERA made education (ethically) addictive 8 8 9 9 Greatest Hits: How COURSERA made education (ethically) addictive full 53d50015-523f-4523-9634-84df87b31c4e https://share.transistor.fm/s/8654c4ad ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Mon, 15 Dec 2025 09:00:00 -0100 Jennifer Clinehens Jennifer Clinehens 751 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust 8 8 8 8 How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust full bb05628f-7bbe-4966-8128-ca6637d118ff https://share.transistor.fm/s/cf0d1c19 SEASON 9 COMING JANUARY 6TH, 2025 
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> SEASON 9 COMING JANUARY 6TH, 2025 
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 21 Oct 2025 07:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 918 SEASON 9 COMING JANUARY 6TH, 2025 
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business 8 8 7 7 The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business full 08d2ae29-f1ca-4b80-ac2e-708cd94c4a9c https://share.transistor.fm/s/c62de697 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 14 Oct 2025 05:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 799 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands 8 8 6 6 How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands full 87d9dd61-7c95-436e-a389-0799000643b9 https://share.transistor.fm/s/d7dcba70 The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. 


In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind. 


Even just being taller than average can make people think you’re more skilled than you are. 


This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…


That’s why, in this episode we’re examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. 


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/


★ Support this podcast ★ ]]> The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. 


In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind. 


Even just being taller than average can make people think you’re more skilled than you are. 


This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…


That’s why, in this episode we’re examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. 


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/


★ Support this podcast ★ ]]> Tue, 07 Oct 2025 09:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 831 The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. 


In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind. 


Even just being taller than average can make people think you’re more skilled than you are. 


This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…


That’s why, in this episode we’re examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. 


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/


★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size 8 8 5 5 The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size full 4cd6ee80-ee0c-4077-b7c9-25044368b4e3 https://share.transistor.fm/s/d32b3892 I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.

I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. 


Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).

And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.


That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.

I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. 


Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).

And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.


That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 30 Sep 2025 01:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 765 I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.

I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. 


Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).

And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.


That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences 8 8 4 4 Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences full 843bed3b-a836-4e58-8d39-ee3f6f12b39e https://share.transistor.fm/s/cfcd9a4e Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

And people are lining up to buy it.


The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. 

Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). 


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

And people are lining up to buy it.


The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. 

Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). 


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 23 Sep 2025 05:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 807 Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

And people are lining up to buy it.


The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. 

Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). 


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand 8 8 3 3 How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand full 541a3bda-5cf2-4a25-976c-b097e37e4558 https://share.transistor.fm/s/e13970ea The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.


At least, that’s what Apple wants you to think…


But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?

The answer isn't found in processing power or camera specs. 

It's in psychology.

Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.


At least, that’s what Apple wants you to think…


But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?

The answer isn't found in processing power or camera specs. 

It's in psychology.

Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 16 Sep 2025 01:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 731 The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.


At least, that’s what Apple wants you to think…


But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?

The answer isn't found in processing power or camera specs. 

It's in psychology.

Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers 8 8 2 2 The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers full 92cc37b2-2271-4522-bf57-afa9f961efa6 https://share.transistor.fm/s/79d79548 Have you ever experienced analysis paralysis? 

This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. 


It's really no wonder that the average person can feel overwhelmed by information, options, and choice. 


Every year in the United States, for example, 30,000 new products are released into the market. 


The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.


And the average Walmart, well, it has more than 120,000 products.


Everywhere we turn we’re just surrounded by more and more choice.

But is that a good thing?

Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Have you ever experienced analysis paralysis? 

This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. 


It's really no wonder that the average person can feel overwhelmed by information, options, and choice. 


Every year in the United States, for example, 30,000 new products are released into the market. 


The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.


And the average Walmart, well, it has more than 120,000 products.


Everywhere we turn we’re just surrounded by more and more choice.

But is that a good thing?

Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 09 Sep 2025 01:00:00 +0000 Jennifer Clinehens Jennifer Clinehens 754 Have you ever experienced analysis paralysis? 

This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. 


It's really no wonder that the average person can feel overwhelmed by information, options, and choice. 


Every year in the United States, for example, 30,000 new products are released into the market. 


The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.


And the average Walmart, well, it has more than 120,000 products.


Everywhere we turn we’re just surrounded by more and more choice.

But is that a good thing?

Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages 8 8 1 1 How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages full 2a6b9b7b-333d-4f80-9cfe-594a4c7ecdb0 https://share.transistor.fm/s/0ffb3de9 There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). 

For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.

But today, that same material is a $41 billion market.


What changed? 

The name. 

Now we call Pleather  "Vegan Leather."

And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.

Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather…

How the meaning we attach to a product or experience defines its value…

And how you can use this strategy to transform perceptions of your own products and brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). 

For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.

But today, that same material is a $41 billion market.


What changed? 

The name. 

Now we call Pleather  "Vegan Leather."

And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.

Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather…

How the meaning we attach to a product or experience defines its value…

And how you can use this strategy to transform perceptions of your own products and brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 02 Sep 2025 19:42:10 +0000 Jennifer Clinehens Jennifer Clinehens 875 There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). 

For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.

But today, that same material is a $41 billion market.


What changed? 

The name. 

Now we call Pleather  "Vegan Leather."

And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.

Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather…

How the meaning we attach to a product or experience defines its value…

And how you can use this strategy to transform perceptions of your own products and brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind 7 7 7 7 How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind full 95a516e5-23a3-45e9-b228-df3a8466645c https://share.transistor.fm/s/8fdfe06c Coca-Cola, is unquestionably, the most memorable brand on earth. 

Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. 

And that’s not a mistake. 

It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. 

All in the service of lodging its logo, brand, and product firmly in peoples’ minds. 

But how did Coke do it, why did it work, and what can we learn from their strategy?

Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Coca-Cola, is unquestionably, the most memorable brand on earth. 

Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. 

And that’s not a mistake. 

It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. 

All in the service of lodging its logo, brand, and product firmly in peoples’ minds. 

But how did Coke do it, why did it work, and what can we learn from their strategy?

Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 11 Mar 2025 12:51:18 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 982 Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy? Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses. Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of business history, advertising agency, behavioural science, strategy, business, brand, behavioral economics, marketing, business strategy, behavioral science, psychology, advertising strategy, advertising, loyalty strategy, consumer psychology, behavioural No Greatest Hits: The psychology of Starbucks Rewards 7 7 6 6 Greatest Hits: The psychology of Starbucks Rewards full 983a419e-2560-455e-bcdb-77271e4428d6 https://share.transistor.fm/s/b0ebaa10 People love Starbucks. 

But its loyalty app - Starbucks Rewards - is no slouch either. 

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.

But how did Starbucks Rewards become the king of loyalty programs? 

Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> People love Starbucks. 

But its loyalty app - Starbucks Rewards - is no slouch either. 

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.

But how did Starbucks Rewards become the king of loyalty programs? 

Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 25 Feb 2025 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 759 People love Starbucks. 

But its loyalty app - Starbucks Rewards - is no slouch either. 

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.

But how did Starbucks Rewards become the king of loyalty programs? 

Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> loyalty marketing, business history, strategy, business, customer experience, crm, behavioral economics, user experience, marketing, loyalty, loyalty programs, business strategy, behavioral science, advertising strategy, advertising, consumer psychology, No The Pratfall Effect: What happens when brands make big, public mistakes (2025) 7 7 5 5 The Pratfall Effect: What happens when brands make big, public mistakes (2025) full 9be3401c-360f-4fcb-9fa4-f3f1d39c6704 https://share.transistor.fm/s/e37c1007 When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.

He asked candidate Obama whether he’d ever smoked m*rijuana.

And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.

Obama said, “When I was a kid, I inhaled. That was the point.”

Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”

And it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.

He asked candidate Obama whether he’d ever smoked m*rijuana.

And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.

Obama said, “When I was a kid, I inhaled. That was the point.”

Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”

And it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 18 Feb 2025 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 624 When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.

He asked candidate Obama whether he’d ever smoked m*rijuana.

And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.

Obama said, “When I was a kid, I inhaled. That was the point.”

Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”

And it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> loyalty marketing, direct marketing, business history, advertising agency, behavioural science, strategy, business, customer experience, management, behavioral economics, user experience, marketing, business strategy, digital marketing, behavioral science No How Psychology Built Febreze Into a $1B Brand 7 7 4 4 How Psychology Built Febreze Into a $1B Brand full 5ffc8c9f-7425-4db8-8c33-862057c35263 https://share.transistor.fm/s/74924f9d ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 11 Feb 2025 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 628 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> business history, brand management, behavioural science, business, customer experience, marketing, behavioral science, start up, cx, psychology, advertising strategy, entrepreneur, advertising, loyalty strategy, startup, small business, marketing strategy No The Psychological Power of "Ugly" Design 7 7 3 3 The Psychological Power of "Ugly" Design full 0639f1f6-f035-4188-a20e-85dec58dd506 https://share.transistor.fm/s/176ec3a7 In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.

But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.

The Jigsaw executives were shocked by what they learned.

Especially when they saw where the conspiracy theorists got their information.

The websites that they trusted were a lot of things... but above all, they were poorly designed.

❌ In a word, they were ugly.

✅ But they were also clearly persuasive.

So what was going on?

A bit of marketing psychology and behavioral science (as you might’ve guessed) were behind this strange behavior, and it can teach us some valuable things about what makes people tick.

Join me today as we unpack the psychology behind the persuasive power of ugly design, and how the research teams’ discoveries can help us create better customer experiences and marketing that gets customers to engage on their terms, not ours.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.

But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.

The Jigsaw executives were shocked by what they learned.

Especially when they saw where the conspiracy theorists got their information.

The websites that they trusted were a lot of things... but above all, they were poorly designed.

❌ In a word, they were ugly.

✅ But they were also clearly persuasive.

So what was going on?

A bit of marketing psychology and behavioral science (as you might’ve guessed) were behind this strange behavior, and it can teach us some valuable things about what makes people tick.

Join me today as we unpack the psychology behind the persuasive power of ugly design, and how the research teams’ discoveries can help us create better customer experiences and marketing that gets customers to engage on their terms, not ours.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 04 Feb 2025 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 621 In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.

But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.

The Jigsaw executives were shocked by what they learned.

Especially when they saw where the conspiracy theorists got their information.

The websites that they trusted were a lot of things... but above all, they were poorly designed.

❌ In a word, they were ugly.

✅ But they were also clearly persuasive.

So what was going on?

A bit of marketing psychology and behavioral science (as you might’ve guessed) were behind this strange behavior, and it can teach us some valuable things about what makes people tick.

Join me today as we unpack the psychology behind the persuasive power of ugly design, and how the research teams’ discoveries can help us create better customer experiences and marketing that gets customers to engage on their terms, not ours.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ai, business history, behavioural science, user research, business, customer experience, behavioral economics, user experience, marketing, behavioral science, cx, psychology, entrepreneur, advertising, user reserach, consumer psychology, startup, behaviou No How Psychology Saved Apple 7 7 2 2 How Psychology Saved Apple full 4b478de9-d760-4415-a26b-63b5915e570c https://share.transistor.fm/s/7f2c238a SEASON 9 COMING JANUARY 6TH, 2025
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> SEASON 9 COMING JANUARY 6TH, 2025
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 28 Jan 2025 04:00:00 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 650 SEASON 9 COMING JANUARY 6TH, 2025
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> consumer, business history, technology, strategy, business, customer experience, behavioral economics, user experience, marketing, business strategy, behavioral science, cx, psychology, advertising strategy, advertising, consumer psychology, startup, beah No Welcome to Season 7 7 7 1 1 Welcome to Season 7 full ea2e1695-0a0d-4e9a-a046-ae147f9cd01c https://share.transistor.fm/s/3327e49a ★ Support this podcast ★ ]]> ★ Support this podcast ★ ]]> Thu, 16 Jan 2025 13:05:11 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 51 A quick message from the host of Choice Hacking, Jen Clinehens. A quick message from the host of Choice Hacking, Jen Clinehens. behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Mini (and BMW) used psychology to become a cult classic 6 6 22 22 Greatest Hits: How Mini (and BMW) used psychology to become a cult classic full 9d9f3dbd-05c9-44b8-bb90-a7698ef882c2 https://share.transistor.fm/s/37a4aea7 It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool.

How?

Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not.

Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool.

How?

Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not.

Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 07 Jan 2025 04:00:00 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 699 It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool.

How?

Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not.

Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> customer experience, behavioral economics, bmw, marketing, behavioral science, cx, psychology, advertising, consumer psychology, automotive, sales, consulting, customer behavior, ux, car No Greatest Hits: The UNTOLD story of why Kmart failed 6 6 21 21 Greatest Hits: The UNTOLD story of why Kmart failed full a26a1b39-0bcd-4dce-a139-0e3d425c01ca https://share.transistor.fm/s/aa0285ac It’s one of the biggest FAILS in business history - Kmart.
 
You may think you know the story - 

But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon.

And actually, lots of them weren’t even Kmart’s fault.
 
I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more.

Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart.

The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> It’s one of the biggest FAILS in business history - Kmart.
 
You may think you know the story - 

But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon.

And actually, lots of them weren’t even Kmart’s fault.
 
I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more.

Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart.

The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 31 Dec 2024 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 776 It’s one of the biggest FAILS in business history - Kmart.
 
You may think you know the story - 

But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon.

And actually, lots of them weren’t even Kmart’s fault.
 
I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more.

Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart.

The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> business mistakes, business history, neuroscience, strategy, business, retail, customer experience, management, behavioral economics, user experience, marketing, business strategy, behavioral science, cx, psychology, advertising strategy, advertising, lea No Greatest Hits: The Psychology Behind Aldi's Massive Growth 6 6 20 20 Greatest Hits: The Psychology Behind Aldi's Massive Growth full ee461eb3-b73d-4ddf-a410-46b2f2c0ed5f https://share.transistor.fm/s/6108e652 Aldi is a discount grocer with a cult following.

And it’s now the fastest growing grocery store in the US.

They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.

Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience.

They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice.

Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Aldi is a discount grocer with a cult following.

And it’s now the fastest growing grocery store in the US.

They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.

Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience.

They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice.

Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 24 Dec 2024 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 641 Aldi is a discount grocer with a cult following.

And it’s now the fastest growing grocery store in the US.

They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.

Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience.

They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice.

Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> loyalty marketing, grocery, strategy, retail, customer experience, management, user experience, marketing, loyalty, loyalty programs, business strategy, behavioral science, product management, cx, advertising strategy, advertising, leadership, marketing s No Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive 6 6 19 19 Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive full 00323f55-3509-462d-aef0-d1c17f10382d https://share.transistor.fm/s/38b5493c Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users.

Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language:

Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.

But here’s Duolingo’s big challenge:

It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think.

But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.

Why?

Because they use psychology and behavioral science to keep us learning.

Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users.

Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language:

Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.

But here’s Duolingo’s big challenge:

It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think.

But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.

Why?

Because they use psychology and behavioral science to keep us learning.

Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 17 Dec 2024 04:00:00 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 893 Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users.

Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language:

Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.

But here’s Duolingo’s big challenge:

It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think.

But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.

Why?

Because they use psychology and behavioral science to keep us learning.

Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> behavioural science, customer experience, behavioral economics, user experience, behavioral science, cx, psychology, consumer psychology, behavioural economics, design, tech, behavioral design, customer behavior, ux, martech, habits No Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage 6 6 18 18 Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage full cb5f692e-3bad-4423-948c-78aad7421773 https://share.transistor.fm/s/5fc895f4 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 10 Dec 2024 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 1053 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ferrari, rolex, behavioural science, strategy, retail, customer experience, behavioral economics, luxury, behavioral science, cx, psychology, entrepreneur, watches, custom behavior, consumer psychology, behavioural economics, hermes, design, customer beha No Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences 6 6 17 17 Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences full 87604706-29f4-4ae8-8629-05a41cfc898e https://share.transistor.fm/s/19c9c6e0 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 03 Dec 2024 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 668 Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. Join me today as we delve into the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design. Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experience behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth 6 6 16 16 Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth full 3ca3b7be-18a9-41fb-8a74-f16f208b251c https://share.transistor.fm/s/47e9fc12 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 26 Nov 2024 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 617 In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today for the second part of a two-part series, where I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth. In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth 6 6 15 15 Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth full dcb011ef-7246-463d-b033-4e75ea2fcd68 https://share.transistor.fm/s/57da8066 Thank you for listening to the Choice Hacking podcast! 

Please share this podcast with your family and friends because it helps us find new listeners. 

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?

When you’re ready, Choice Hacking can help:

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please share this podcast with your family and friends because it helps us find new listeners. 

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?

When you’re ready, Choice Hacking can help:

★ Support this podcast ★ ]]> Tue, 19 Nov 2024 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 832 In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today as I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth. In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Psychology Saved Domino's Pizza 6 6 14 14 How Psychology Saved Domino's Pizza full f25d5929-4850-40d6-9678-df6a49d1b8fa https://share.transistor.fm/s/c2fa002b Thank you so much for listening to the Choice Hacking podcast. 

✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find Jen Clinehens & Choice Hacking online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find Jen Clinehens & Choice Hacking online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Tue, 29 Oct 2024 03:00:00 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 715 In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza. In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join m behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Jo Malone: How a tiny perfume company used psychology to take over the world 6 6 13 13 Jo Malone: How a tiny perfume company used psychology to take over the world full f66d3c2c-1273-46ca-8fdc-d36ecf5e0c75 https://share.transistor.fm/s/2b4df28f ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 08 Oct 2024 04:00:00 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 743 Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they had the marketing budget to match: Zero. But Jo Malone managed to turn that true $0 marketing budget into an asset that catapulted the brand into the world’s most exclusive department stores - like Bergdorf’s in New York and Harrod’s in London. And that growth didn’t happen by accident. It was down to deeply understanding customers and  using behavioral science and psychology - consciously or not - to get people buying. Join me (Jen Clinehens) today as I unpack the psychology behind Jo Malone's massive success. Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it wa beauty, ecommerce, behavioural science, business, customer experience, management, user experience, marketing, perfume, behavioral science, cx, psychology, founder, leadership, startup, marketing strategy, consulting, consumer behavior, design, fashion, u No How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day 6 6 12 12 How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day full 3d3baf2e-333a-4cdf-bd2d-a14270a34f04 https://share.transistor.fm/s/e4177a2a Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 01 Oct 2024 04:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 584 In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he would have a hit on his hands if he repackaged the drink for the western market. Despite having an uphill battle on his hands, Mateschitz managed to make the product - now called Red Bull - a hit. Unsurprisingly, he used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Red Bull, its innovative marketing approaches, and how understanding customer psychology made it a hit. In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he wo behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: The Psychology Behind the Failure of JC Penny 6 6 11 11 Greatest Hits: The Psychology Behind the Failure of JC Penny full 3364ff04-f9cb-4a53-b120-5ec8176a4660 https://share.transistor.fm/s/a1ef74d3 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 24 Sep 2024 11:57:31 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 759 In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure. Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not). Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand. In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the resu behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Psychology Behind the Rise of Liquid Death 6 6 10 10 The Psychology Behind the Rise of Liquid Death full 7d925571-7041-485c-98f1-d9d692c575f9 https://share.transistor.fm/s/8efd72d6 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 17 Sep 2024 04:00:00 +0000 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 626 When people first see Liquid Death, they’re usually pretty curious. It doesn’t look like any other brand of water they’re used to seeing. At a glance its signature tallboy cans could easily pass for a can of beer. And that's exactly what its brand fans love. Join me today as I unpack how Liquid Death - one of the fastest growing CPG products, ever - used psychology and behavioral science (knowingly or not) to grow. When people first see Liquid Death, they’re usually pretty curious. It doesn’t look like any other brand of water they’re used to seeing. At a glance its signature tallboy cans could easily pass for a can of beer. And that's exactly what its b graphic design, liquid death, shopper, behavioural science, customer experience, behavioral economics, marketing, packaging, loyalty programs, behavioral science, start up, cpg, cx, vc, entrepreneur, leadership, consumer psychology, startup, behavioural e No Greatest Hits: How Target used psychology to perfect its experience 6 6 9 9 Greatest Hits: How Target used psychology to perfect its experience full 11217361-e2b9-419a-886e-02e58c03941f https://share.transistor.fm/s/454043fd Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 10 Sep 2024 04:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 736 American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend more than they intended that Urban Dictionary has coined this the Target Effect. In this episode, I'm unpacking the behavioral science and psychology principles that TARGET uses to create that "mild high" that makes people so addicted to their experience. American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend mo behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How COURSERA made education (ethically) addictive 6 6 8 8 How COURSERA made education (ethically) addictive full f395f11b-e63d-49eb-83ac-74b4c57fdee8 https://share.transistor.fm/s/be09bd89 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 03 Sep 2024 04:00:00 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 751 In 2012, two Stanford University professors, Andrew Ng and Daphne Koller, recognized the potential of online learning to democratize higher education. So, they created Coursera, now one of the largest online learning platforms in the world with 148 million registered users. Like many online education platforms Coursera’s biggest struggle was with low course completion rates. A study by the Massachusetts Institute of Technology (MIT) found that online courses only have a 4% retention rate, on average. But Coursera’s paid course completion rate is an astonishing 55.4% - that’s 1285% higher than average online course platforms. How did they do it? With a bit of behavioral science and psychology of course - applied consciously or not - to their user experience. In 2012, two Stanford University professors, Andrew Ng and Daphne Koller, recognized the potential of online learning to democratize higher education. So, they created Coursera, now one of the largest online learning platforms in the world with 148 mil loyalty marketing, behavioural science, customer experience, behavioral economics, user experience, marketing, loyalty, loyalty programs, behavioral science, cx, psychology, leadership, consumer psychology, behavioural economics, marketing strategy, consu No The Psychology Behind SPOTIFY'S Success 6 6 7 7 The Psychology Behind SPOTIFY'S Success full c2edde02-e0e3-4055-b98e-fbd287043064 https://share.transistor.fm/s/6c907c80 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 27 Aug 2024 04:00:00 +0000 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 602 Spotify, the music streaming service, has one of the most admired digital experiences in the world. With more than 570 million monthly active users and an impressive 226 million paying subscribers, it’s not just a good user experience it’s a wildly profitable business. But how did this streamer become one of the world’s biggest and most admired companies? Unsurprisingly, it’s down to a bit of psychology and behavioral science — applied knowingly (or not) to Spotify’s customer experience… Spotify, the music streaming service, has one of the most admired digital experiences in the world. With more than 570 million monthly active users and an impressive 226 million paying subscribers, it’s not just a good user experience it’s a wildly profi graphic design, spotify, behavioural science, strategy, business, customer experience, management, behavioral economics, user experience, marketing, behavioral science, cx, advertising strategy, leadership, consumer psychology, behavioural economics, mark No Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose 6 6 6 6 Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose full bc0a68df-d0e5-4297-9ef0-c9a2ff7addb0 https://share.transistor.fm/s/0ef2df35 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 20 Aug 2024 04:00:00 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 615 In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. There was just one problem. Vodka's reputation at the time was... a little rough around the edges. And what little premium marketshare existed was dominated by Absolut. But somehow, Sydney Frank and Grey Goose broke through the noise to dominate the high-end vodka market. So much so that they went from $0 to selling for $2B in an all-cash deal in only 8 years. Unsurprisingly, marketing genius Sydney Frank used psychology and behavioral science to get there - consciously or not. Join me today as I unpack the history of Grey Goose, its innovative marketing approaches, and how understanding customer psychology made it a billion dollar brand. In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. There was just one problem. Vodka's reputation at the time was... a little rough around the edges. And wh shopper marketing, advertising agency, shopper, behavioural science, strategy, customer experience, behavioral economics, marketing, spirits, digital marketing, behavioral science, start up, cpg, cx, psychology, advertising strategy, advertising, digital No The Psychology Behind Quibi's $2B Fail 6 6 5 5 The Psychology Behind Quibi's $2B Fail full 8fbe53c4-0e14-4919-90e6-86c23318c72e https://share.transistor.fm/s/62866837 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 13 Aug 2024 04:00:00 +0000 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 662 It’s one of the biggest fails in business history - Quibi. You may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform - and it falls flat on its face in record time. Only 7 months from launch to shutdown. But contrary to popular belief, Quibi was NOT a bad idea. In fact it was pretty ahead of its time. Even if it was a HUGE marketing disaster. Join me today as I break down down some of the sneaky psychological traps that the Quibi team fell into… and you could too. It’s one of the biggest fails in business history - Quibi. You may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform - and it falls flat on its face in record time. Only 7 m business history, technology, strategy, business, retail, customer experience, software, user experience, business strategy, start up, cx, advertising strategy, leadership, consumer psychology, startup, small business, marketing strategy, customer psychol No How psychology saved Chivas Regal scotch 6 6 4 4 How psychology saved Chivas Regal scotch full 10787a2a-8db6-4ae0-baf5-2014e44c69e0 https://share.transistor.fm/s/ab510ebe Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 06 Aug 2024 04:00:00 +0000 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 669 In the 1940s, premium scotch brand Chivas Regal was in big financial trouble. They had gone from being a successful global spirits brand to almost losing it all. But some savvy - and unexpected - psychological marketing moves not only saved the company, but made Chivas Regal one of the most popular brands of scotch on earth. Join us today as we unpack the psychology behind the rise and fall and rise again of Chivas Regal scotch. And how we can use the lessons of its failure and success to grow our brands and businesses. In the 1940s, premium scotch brand Chivas Regal was in big financial trouble. They had gone from being a successful global spirits brand to almost losing it all. But some savvy - and unexpected - psychological marketing moves not only saved the company ads, graphic design, shopper, behavioural science, strategy, customer experience, behavioral economics, user experience, marketing, business strategy, behavioral science, cx, advertising strategy, advertising, leadership, customer behaviour, behavioural e No How coffee (and a bit of psychology) saved McDonald's 6 6 3 3 How coffee (and a bit of psychology) saved McDonald's full 882798fd-de92-49f0-b16c-e34652d64f5a https://share.transistor.fm/s/d0de6858 ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Tue, 30 Jul 2024 04:00:00 +0000 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 482 In the early 2000s, McDonald’s was struggling. Once the innovative, unstoppable, you could even say “peer less” kings of fast food, by the new millennium there some serious contenders on the horizon trying to take bite out of McDonald’s dominate market share. In particular, Starbucks' popularity was peaking and they were doing something that McDonald’s just couldn’t match. Make good coffee. Join me today as we unpack the psychology behind how coffee saved McDonald’s and the lessons we can all learn from their failure and success. In the early 2000s, McDonald’s was struggling. Once the innovative, unstoppable, you could even say “peer less” kings of fast food, by the new millennium there some serious contenders on the horizon trying to take bite out of McDonald’s dominate marke graphic design, behavioural science, business, customer experience, management, behavioral economics, user experience, marketing, cmo, behavioral science, cx, psychology, advertising, leadership, consumer psychology, history, behavioural economics, custom No How Mini (and BMW) used psychology to become a cult classic 6 6 2 2 How Mini (and BMW) used psychology to become a cult classic full 42b4516a-2029-4d74-88b6-d543178f4297 https://share.transistor.fm/s/f4459728 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 23 Jul 2024 04:00:00 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 699 It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How? Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand. It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How? Well it's down to some clever applicat graphic design, behavioural science, customer experience, behavioral economics, bmw, cx, psychology, advertising strategy, advertising, advertising podcast, rally, leadership, mini, behavourial science, cars, design, customer behavior, ux, user psychology No The psychology behind Blockbuster's $3B failure 6 6 1 1 The psychology behind Blockbuster's $3B failure full f8e070a3-a5e8-4742-9075-e50f089e8f97 https://share.transistor.fm/s/8a08d882 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 16 Jul 2024 04:00:00 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 727 It's one of the biggest, and most notorious failures in business history - Blockbuster. You might think you know the story - an old, slow legacy player ignores innovation and gets gobbled up by a nimble startup, Netflix. But actually, Blockbuster's failures were down to their own psychological missteps and misunderstanding of its customers' psychology. Join me today as we take a look at the unknown story behind the failure of Blockbuster - and how the psychology behind their failure can help you make better decisions in your own business. It's one of the biggest, and most notorious failures in business history - Blockbuster. You might think you know the story - an old, slow legacy player ignores innovation and gets gobbled up by a nimble startup, Netflix. But actually, Blockbuster's fa cognitive bias, behavioural science, business, customer experience, management, behavioral economics, behavioral science, cx, psychology, leadership, behavioural economics, ceo, customer psychology, design No Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage 5 5 14 14 Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage full 7b315bce-480d-4f7e-9d97-bbc6c4568e90 https://share.transistor.fm/s/d9252604 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Tue, 16 Apr 2024 13:06:54 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 1053 Do you have a luxury or designer brand that you lust after? It could be Tom Ford, Balenciaga, Chanel, Lamborghini, or Patek Philippe. Maybe you dream about the day you can walk into one of their stores, throw your credit card down on the counter and walk out with a car, suit, bag, or watch that makes you feel (sometimes literally) like a million bucks. What if I told you that the process of jumping through hoops and having to spend sometimes millions of dollars for the promise of potentially being able to spend millions more on what you ACTUALLY want - often to be denied at the very last minute - is common across many ultra high luxury brands? Join me today as we take a look at how brands like Hermes, Porsche, Ferrari, and Rolex essentially hold their products hostage and use scarcity on steroids to drive customers to spend insane amounts of money for the privilege of spending millions more? Do you have a luxury or designer brand that you lust after? It could be Tom Ford, Balenciaga, Chanel, Lamborghini, or Patek Philippe. Maybe you dream about the day you can walk into one of their stores, throw your credit card down on the counter and wal ferrari, consumer, supercar, advertising agency, luxury, marketing, cx, psychology, advertising strategy, advertising, porsche, watches, customer psychology, cars, design, customer behavior, fashion, ux No Greatest Hits: The Psychological Failure of New Coke 5 5 13 13 Greatest Hits: The Psychological Failure of New Coke full 3bf14e50-033c-4e90-8421-2d0c0d7069a1 https://share.transistor.fm/s/4ab41498 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thu, 04 Apr 2024 11:25:45 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 748 It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster. It's all down some common psychology traps that Coke fell into (and you could, too). Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes. It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great produc behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain 5 5 12 12 Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain full 8df6e2c3-57fa-4c58-9a0d-82178361c75d https://share.transistor.fm/s/0c8930a8 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thu, 28 Mar 2024 12:37:31 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 701 Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.” But how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks. In this replay of one of my top-downloaded episodes, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special. Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it: “Starbucks has a role and a meanin behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The UNTOLD story of why Kmart failed 5 5 11 11 The UNTOLD story of why Kmart failed full d1afc962-e2a2-4a55-b17d-6f44a47f6a38 https://share.transistor.fm/s/29047716 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thu, 21 Mar 2024 16:18:16 -0100 jennifer clinehens, Jennifer L. Clinehens jennifer clinehens, Jennifer L. Clinehens 776 It’s one of the biggest FAILS in business history - Kmart. You may think you know the story - But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault. I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more. Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart. The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands. It’s one of the biggest FAILS in business history - Kmart. You may think you know the story - But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault. business history, behavioural science, retail, customer experience, management, behavioral economics, user experience, marketing, behavioral science, start up, cx, psychology, advertising strategy, advertising, user, leadership, consumer psychology, start No How a tiny perfume company used psychology to take over the world 5 5 10 10 How a tiny perfume company used psychology to take over the world full 1e445165-4d19-439c-afc5-3cdf43c39578 https://share.transistor.fm/s/2d33c1a0 Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

✅ Join my free newsletter to learn what makes your buyers tick. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★ ]]> Wed, 13 Mar 2024 03:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 743 Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they had the marketing budget to match: Zero. But Jo Malone managed to turn that true $0 marketing budget into an asset that catapulted the brand into the world’s most exclusive department stores - like Bergdorf’s in New York and Harrod’s in London. And that growth didn’t happen by accident. It was down to deeply understanding customers and  using behavioral science and psychology - consciously or not - to get people buying. Join me (Jen Clinehens) today as I unpack the psychology behind Jo Malone's massive success. Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a behavioural science, customer experience, behavioral economics, user experience, marketing, behavioral science, cx, psychology, advertising, consumer psychology, startup, behavioural economics, ui, design, tech, customer behavior, ux, user psychology No Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire 5 5 9 9 Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire full f4c76e47-c5d7-4274-b9b2-f13203ccc4a4 https://share.transistor.fm/s/0074cd3e Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course.

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Cobra Effect?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course.

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Cobra Effect?

★ Support this podcast ★ ]]> Thu, 07 Mar 2024 15:11:07 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 478 Many years ago in India, the story goes, there was a cobra infestation in the city of Delhi. So the British - who were running the place at the time - created a bounty for cobra skins. They thought by offering a reward for dead cobras, the public would solve the snake problem. But instead of capturing feral cobras and killing them, people started farming cobras for their skins. The British eventually got wise to the cobra-farming industry, and canceled the bounty. But with no bounties to collect, the cobra farmers set their snakes free in the city —  making the infestation even worse than before. It’s from this likely ahistorical story that the so-called Cobra Effect gets its name. Join me today as we examine the Cobra Effect. The systems that have fallen victim to it and how you - and your brand - can outsmart it. Many years ago in India, the story goes, there was a cobra infestation in the city of Delhi. So the British - who were running the place at the time - created a bounty for cobra skins. They thought by offering a reward for dead cobras, the public woul traffic, consumer, graphic design, nfl, technology, behavioural science, business, customer experience, user experience, marketing, behavioral science, cx, advertising, consumer psychology, startup, sales, consumer behavior, ui, design, tech, ux No How Duolingo Used Psychology to Make Learning Addictive 5 5 8 8 How Duolingo Used Psychology to Make Learning Addictive full 6d4b65df-09f5-46f5-8d58-6a31efc1f6fa https://share.transistor.fm/s/e6038681 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking Training. 

Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training

✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking Training. 

Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training

✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 28 Feb 2024 09:58:46 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 893 Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language: Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show. But here’s Duolingo’s big challenge: It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think. But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%. Why? Because they use psychology and behavioral science to keep us learning. Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success. Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lot behavior change, graphic design, gamification, behavioural science, business, customer experience, behavioral economics, user experience, experimentation, marketing, behavioral science, cx, psychology, entrepreneur, mobile, consumer psychology, duolingo, No Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer 5 5 7 7 Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer full 2848b823-4ab2-42e3-af47-2c08159db724 https://share.transistor.fm/s/6cde1e5a Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thu, 22 Feb 2024 09:41:50 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 601 In 1983, two entrepreneurs - Jim Sinegal and Jeffrey Brotman open the first Costco warehouse in Seattle, Washington. From those humble beginnings, Costco grew to become one of the most powerful forces in global retail, with revenues that make Walmart and Amazon its closest competitors. With 118M+ members spread across 14 countries, they're the undisputed kings of bulk buy and their customers are cultishly devoted to its deals. Join me today while I unpack some of the many ways Costco used psychology and behavioral science to become the world's 3rd largest retailer. (Next week we'll be back with an all new episode of the podcast, but until then please enjoy this recast of my of my most popular episodes from the Choice Hacking archives) In 1983, two entrepreneurs - Jim Sinegal and Jeffrey Brotman open the first Costco warehouse in Seattle, Washington. From those humble beginnings, Costco grew to become one of the most powerful forces in global retail, with revenues that make Walmart an consumer, cognitive bias, agency, behavioural science, retail, customer experience, marketing, loyalty, loyalty programs, behavioral science, cx, psychology, advertising strategy, advertising, consumer psychology, email marketing, marketing strategy, sale No Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand 5 5 6 6 Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand full 843d04c2-a78f-4a59-b28f-faf90288ac1c https://share.transistor.fm/s/43dd31ac Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Rise of Nike: The Psychology Behind Its Success

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Rise of Nike: The Psychology Behind Its Success

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thu, 15 Feb 2024 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 731 Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to deeply understanding customers and — consciously or not — applying behavioral science and psychology to its experience. In this episode, I'm unpacking the behavioral science and psychology principles that Nike used to grow from a tiny reseller to the world’s biggest shoe brand Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy 5 5 5 5 Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy full e683c39f-103b-4971-850b-d1c525a7f05d https://share.transistor.fm/s/dd8a4145 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thu, 08 Feb 2024 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 579 Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. But what happens when that "feast" becomes too much for our brains to handle? Well, turns out we impulse buy, lose track of time, and forget what we came in for. It’s down to a psychological principle known as the Gruen Effect. Join me this week as we examine the psychology behind how IKEA and TARGET apply the Gruen Effect to their stores, and how you can (ethically) apply this principle to your own business. Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. But what happens when that "feast" becomes too much for our brains to handle? Well, turns out we impulse buy, lose track of time behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) 5 5 4 4 Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) full adee6d8c-c5c1-49b3-9543-790420597c98 https://share.transistor.fm/s/47b5f38b Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

★ Support this podcast ★ ]]> Wed, 31 Jan 2024 09:49:42 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 793 When Steve Jobs and Ron Johnson — Apple’s then-Head of Retail — sat down to plan the store experience, they wanted it to be the best in the world. But they also knew they’d need some killer inspiration. So they started asking around in Apple’s offices to see what brands came to mind when people were asked, “What’s the best customer experience you’ve ever had?” The answer they heard over and over again wasn’t Walmart, Target, or Circuit City. It was a hotel... Join me in this recast of one of Choice Hacking's most popular episodes, where I unpack why Steve Jobs stole from a hotel to build the first Apple store, the psychology behind his strategy, and why you should consider stealing some inspiration from them, too. When Steve Jobs and Ron Johnson — Apple’s then-Head of Retail — sat down to plan the store experience, they wanted it to be the best in the world. But they also knew they’d need some killer inspiration. So they started asking around in Apple’s offices to behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Psychology Behind Aldi's Massive Growth 5 5 3 3 The Psychology Behind Aldi's Massive Growth full 7142cb3c-dbb0-4b43-be23-475addc470d8 https://share.transistor.fm/s/b8253047 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 24 Jan 2024 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 641 Aldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US. They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger. Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience. They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice. Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses. Aldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US. They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger. Un loyalty marketing, behavioural science, retail, customer experience, aldi, user experience, marketing, behavioral science, cx, psychology, advertising strategy, entrepreneur, advertising, digital advertising, consumer psychology, startup, marketing strate No How Coca-Cola used psychology to become the world's most memorable brand 5 5 2 2 How Coca-Cola used psychology to become the world's most memorable brand full 13377a2c-c270-46a7-a8a7-e4dbcd0aa57c https://share.transistor.fm/s/21887a2b Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 17 Jan 2024 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 982 Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy? Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses. Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over content creation, consumer, memory, graphic design, customer, behavioural science, marketing, behavioral science, psychology, entrepreneur, advertising, consumer psychology, coke, research, startup, coca cola, ui, design, startups, tech, ux, entrepreneurs No The psychology of Starbucks Rewards 5 5 1 1 The psychology of Starbucks Rewards full 076e8f71-39ef-4de4-a552-0a94e488ffff https://share.transistor.fm/s/49d28f63 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 10 Jan 2024 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 759 People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue. But how did Starbucks Rewards become the king of loyalty programs? Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive… People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue. technology, customer, business, customer experience, management, marketing, cx, psychology, coffee, consumer psychology, startup, starbucks, ui, design, tech, ux No Part Two: How Amazon Uses Psychology to Perfect Its Experience 4 4 10 10 Part Two: How Amazon Uses Psychology to Perfect Its Experience full 4b22bddd-41b8-4926-8192-92d0a3361333 https://share.transistor.fm/s/c1f775b1 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thu, 16 Nov 2023 18:13:30 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 722 In the past 20 years, Amazon has grown from a humble (if well-funded) startup in Jeff Bezos' garage to the fourth biggest company on the planet. Unsurprisingly, their customer experience uses quite a bit of behavioral science and psychology. Join me today for Part Two of my two-part series, where I'll unpack some of the ways AMAZON uses behavioral science and psychology to create its groundbreaking customer experience. In the past 20 years, Amazon has grown from a humble (if well-funded) startup in Jeff Bezos' garage to the fourth biggest company on the planet. Unsurprisingly, their customer experience uses quite a bit of behavioral science and psychology. Join me behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Part One: How Amazon Uses Psychology to Perfect Its Experience 4 4 9 9 Part One: How Amazon Uses Psychology to Perfect Its Experience full 2d675a91-7473-4076-b678-1c05de89aa43 https://share.transistor.fm/s/b836b1c1 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thu, 09 Nov 2023 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 772 In the past 20 years, Amazon has grown from a humble (if well-funded) startup in Jeff Bezos' garage to the fourth biggest company on the planet. Unsurprisingly, their customer experience uses quite a bit of behavioral science and psychology. Join me today for Part One of my two-part series, where I'll unpack some of the ways AMAZON uses behavioral science and psychology to create its groundbreaking customer experience. In the past 20 years, Amazon has grown from a humble (if well-funded) startup in Jeff Bezos' garage to the fourth biggest company on the planet. Unsurprisingly, their customer experience uses quite a bit of behavioral science and psychology. Join me ecommerce, customer, behavioural science, business, customer experience, management, user experience, marketing, behavioral science, cx, psychology, amazon, consumer psychology, research, startup, design, tech, marketing psychology, ux, d2c No Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science 4 4 8 8 Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science full 7a219cea-3c4c-4fd5-a619-0996a64a02ce https://share.transistor.fm/s/8858b56d Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

★ Support this podcast ★ ]]> Thu, 02 Nov 2023 03:00:00 -0100 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 667 The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today for Part Two of my two-part series, all about how UBER used behavioral science and psychology to create its groundbreaking customer experience (and the ethical misteps it's made along the way). The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblest behavioural science, business, management, marketing, behavioral science, psychology, innovation, taxi, choice hacking, startup, ui, behavior, design, choice, customer behavior, mobile app, ux, uber No Part One - How Uber Used Psychology to Perfect Its Experience 4 4 7 7 Part One - How Uber Used Psychology to Perfect Its Experience full e7773e54-e0d7-4e8b-947a-c00a3b28606b https://share.transistor.fm/s/15174499 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience 

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience 

★ Support this podcast ★ ]]> Thu, 26 Oct 2023 04:00:00 +0000 Jennifer Clinehens, Jennifer L. Clinehens Jennifer Clinehens, Jennifer L. Clinehens 583 The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience. The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblest consumer, customer, behavioural science, business, management, marketing, behavioral, behavioral science, psychology, consumer psychology, customer psychology, ui, design, ux, uber No How Psychology Saved Dominos Pizza 4 4 6 6 How Psychology Saved Dominos Pizza full c1d5e53a-360a-4ef0-a417-beb346f2243f https://share.transistor.fm/s/49c186dd ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> ⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★ ]]> Wed, 18 Oct 2023 11:25:36 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 715 In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza. In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Jo behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Peak-End Rule: A Golden Rule for Amazing Customer Experiences 4 4 5 5 The Peak-End Rule: A Golden Rule for Amazing Customer Experiences full e1f20970-fd2d-4efc-9f55-bbab2b623933 https://share.transistor.fm/s/a2537305 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking Academy. 

Click here to learn more about how we can help you, or visit ChoiceHacking.Academy

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking Academy. 

Click here to learn more about how we can help you, or visit ChoiceHacking.Academy

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 11 Oct 2023 04:00:00 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 668 Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. Join me today as we delve into the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design. Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experience consumer, ecommerce, behavioural science, business, retail, customer experience, management, marketing, behavioral science, product management, cx, psychology, entrepreneur, b2b, consumer psychology, startup, customer psychology, product design, design, m No The psychology behind the failure of JC Penny 4 4 4 4 The psychology behind the failure of JC Penny full 9e953da3-8f87-4283-9708-ac63b349fbab https://share.transistor.fm/s/965cf8be Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 27 Sep 2023 13:56:58 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 759 In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure. Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not). Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand. In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the resu behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly) 4 4 3 3 The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly) full d92b1a65-b0ca-4074-b1e0-7babe1b43be0 https://share.transistor.fm/s/523a5428 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 20 Sep 2023 19:47:51 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 593 Tesla wasn't the first company to make an electric car (that honor belongs to Porsche whose first car, built in 1898, was an electric-gas hybrid vehicle). But it was the first company to make an electric car - for lack of a better term - sexy. Their rise has been rapid, unconventional, and often times controversial, but they managed to lead the automotive industry further down the path to electric adoption than any other brand (and created billions in shareholder value along the way). Unsurprisingly, they used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Tesla, its innovative marketing approaches, and how understanding customer psychology made it a hit. Tesla wasn't the first company to make an electric car (that honor belongs to Porsche whose first car, built in 1898, was an electric-gas hybrid vehicle). But it was the first company to make an electric car - for lack of a better term - sexy. Their ris elon musk, behavioural science, x, user experience, marketing, behavioral science, cx, psychology, tesla, consumer psychology, twitter, startup, elon, sales, customer psychology, design, ux, entrepreneurship No The Billion Dollar Marketing Genius Behind Grey Goose 4 4 2 2 The Billion Dollar Marketing Genius Behind Grey Goose full 3d27fd43-0a17-464a-9678-bb6ca9c6b090 https://share.transistor.fm/s/fcc85720 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 13 Sep 2023 19:17:16 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 615 In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. There was just one problem - vodka's reputation at the time was... a little rough around the edges. And the premium market was dominated by the brilliant marketing of Absolut. But somehow, Sydney Frank and Grey Goose broke through the noise to dominate the premium vodka market. So much so that they went from $0 to selling for $2 Billion in an all-cash deal in only eight years. Unsurprisingly, marketing genius Sydney Frank used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Grey Goose, its innovative marketing approaches, and how understanding customer psychology made it a hit. In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. There was just one problem - vodka's reputation at the time was... a little rough around the edges. And the behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day 4 4 1 1 How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day full e4b93392-7fbf-4121-812e-dffc4cd1b65e https://share.transistor.fm/s/f9875200 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help you, or visit ChoiceHacking.com/training

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★ ]]> Wed, 06 Sep 2023 17:31:11 +0000 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 584 In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he would have a hit on his hands if he repackaged the drink for the western market. Despite having an uphill battle on his hands, Mateschitz managed to make the product - now called Red Bull - a hit. Unsurprisingly, he used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Red Bull, its innovative marketing approaches, and how understanding customer psychology made it a hit. In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he wo consumer, ecommerce, customer, behavioural science, management, marketing, behavioral science, cx, psychology, entrepreneur, creative thinking, innovation, consumer psychology, startup, customer psychology, design, tech, ux, d2c, creativity No Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product 3 3 13 13 Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product full 9cd05b29-923c-4193-93aa-fadd6bb584cf https://share.transistor.fm/s/1123a15c Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking What is the Halo Effect?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking What is the Halo Effect?

★ Support this podcast ★ ]]> Thu, 13 Apr 2023 15:32:10 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 635 Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join the Choice Hacking podcast as we explore how to use the Halo Effect to create more effective, persuasive, and engaging customer experiences. Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Greatest Hits: How WALMART used psychology to become the world's biggest retailer 3 3 12 12 Greatest Hits: How WALMART used psychology to become the world's biggest retailer full 25c3e3b7-de55-472a-a0e7-7c189105976b https://share.transistor.fm/s/e64d870f Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thu, 06 Apr 2023 09:10:24 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 884 There is no denying the size and influence that Walmart wields. It’s the world's largest company by revenue, bringing in approximately 514 billion dollars per year. Walmart also employs 2.2 million people - more than the total population of New Mexico and fifteen other states. But how did Walmart get so big? This week on Choice Hacking, we’ll talk about some of the psychology and behavioral science principles that Walmart used to become the world’s largest retailer. As always, thank you for listening to the Choice Hacking podcast! If you enjoyed the podcast, please consider leaving a rating or review. There is no denying the size and influence that Walmart wields. It’s the world's largest company by revenue, bringing in approximately 514 billion dollars per year. Walmart also employs 2.2 million people - more than the total population of New Mexico and shopper, business, retail, customer experience, management, user experience, marketing, walmart, cx, startup, design, tech, ux, shopping No How Costco used psychology to become the world's 3rd largest retailer 3 3 11 11 How Costco used psychology to become the world's 3rd largest retailer full 52537bf9-fd65-4c59-a486-258fbb214767 https://share.transistor.fm/s/8dcc3ced Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking, 

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking, 

★ Support this podcast ★ ]]> Thu, 16 Mar 2023 09:54:43 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 601 In 1983, two entrepreneurs - Jim Sinegal and Jeffrey Brotman open the first Costco warehouse in Seattle, Washington. From those humble beginnings, Costco grew to become one of the most powerful forces in global retail, with revenues that make Walmart and Amazon its closest competitors. With 118M+ members spread across 14 countries, they're the undisputed kings of bulk buy and their customers are cultishly devoted to its deals. Join me today while I unpack some of the many ways Costco used psychology and behavioral science to become the world's 3rd largest retailer. In 1983, two entrepreneurs - Jim Sinegal and Jeffrey Brotman open the first Costco warehouse in Seattle, Washington. From those humble beginnings, Costco grew to become one of the most powerful forces in global retail, with revenues that make Walmart an graphic design, customer, behavioural science, retail, user experience, marketing, walmart, behavioral science, psychology, amazon, startup, ui, design, costco, tech, ux No Part Two: How Disney used psychology to become the happiest place on Earth 3 3 10 10 Part Two: How Disney used psychology to become the happiest place on Earth full eaa4f851-962d-4b2c-8048-facdf88d63d7 https://share.transistor.fm/s/b5a490f8 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience

★ Support this podcast ★ ]]> Thu, 09 Mar 2023 08:56:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 617 In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today for the second part of a two-part series, where I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth. In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Part One: How Disney used psychology to become the happiest place on Earth 3 3 9 9 Part One: How Disney used psychology to become the happiest place on Earth full 3897858f-1b11-491f-bfe5-de7a058dd447 https://share.transistor.fm/s/965a48d3 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience

★ Support this podcast ★ ]]> Thu, 02 Mar 2023 04:00:00 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 832 In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today as I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth. In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some disneyland, technology, iger, behavioural science, business, customer experience, management, behavioral economics, user experience, theme parks, behavioral science, cx, psychology, uxui, leadership, eisner, travel, behavioural economics, customer psychol No Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer 3 3 8 8 Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer full eaff5d49-a518-4b61-860b-86d434922344 https://share.transistor.fm/s/48ee6e21 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, How IKEA used psychology to become the world’s largest furniture retailer

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, How IKEA used psychology to become the world’s largest furniture retailer

★ Support this podcast ★ ]]> Thu, 23 Feb 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 841 Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest furniture retailer since 2008. But did you know that IKEA uses psychology to help drive that success? Join us today as we explore some of the many ways IKEA used psychology and behavioral science to become the world's largest furniture retailer on this episode of Choice Hacking. Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest f customer, behavioural science, retail, behavioral economics, behavioral science, psychology, consumer psychology, startup, behavioural economics, design, tech, ikea, ux No Idleness Aversion: Why we hate to wait (and what to do about it) 3 3 7 7 Idleness Aversion: Why we hate to wait (and what to do about it) full 115f75d6-a289-4066-a65d-60baf525da73 https://share.transistor.fm/s/c63a4a53 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."

Click here to learn more and join the course.

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking,  What is Idleness Aversion?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."

Click here to learn more and join the course.

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking,  What is Idleness Aversion?

★ Support this podcast ★ ]]> Thu, 16 Feb 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 687 Known for their long lines, Disney Parks spends millions making waiting in line fun. Disney World’s queues have puzzles, music, and interactive designs. For example, while waiting in line for the Haunted Mansion at Disney World, you can play ghostly musical instruments, see books that fly from their shelves, and even solve a murder mystery while you wait. Why does Disney spend millions a year to keep people entertained in line? It's down to a principle called Idleness Aversion. Join me today as I unpack the Idleness Aversion - what it is, how the world's biggest brands apply it, and how it can improve your marketing and customer experience. Known for their long lines, Disney Parks spends millions making waiting in line fun. Disney World’s queues have puzzles, music, and interactive designs. For example, while waiting in line for the Haunted Mansion at Disney World, you can play ghostly m behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No The Endowment Effect: Creating emotional bonds your customers don't want to break 3 3 6 6 The Endowment Effect: Creating emotional bonds your customers don't want to break full 7e36b190-5a0c-4426-9c11-4ac9915db7ae https://share.transistor.fm/s/76efe73f Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking,  What is the Endowment Effect?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking,  What is the Endowment Effect?

★ Support this podcast ★ ]]> Thu, 09 Feb 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 708 Have you ever been shopping and put something in your cart just to think about it? You weren’t sure if you were going to buy it, but you wanted to walk around with it for a bit to see if your mind changed. Did you end up buying it or putting it back on the shelf? It turns out that the intent to own, or owning, an item can create emotional bonds that people don’t want to break. It’s down to a behavioral science principle known as the Endowment Effect. Join me today as I unpack the Endowment Effect - what it is, how brands apply it in the real world, and how it can improve your marketing, customer experience, and product design. Have you ever been shopping and put something in your cart just to think about it? You weren’t sure if you were going to buy it, but you wanted to walk around with it for a bit to see if your mind changed. Did you end up buying it or putting it back on graphic design, technology, behavioural science, business, customer experience, behavioral economics, user experience, behavioral science, cx, psychology, mobile, app, startup, behavioural economics, android, customer psychology, design, tech, web design, No Unskilled and Unaware: The Story of the Dunning-Kruger Effect 3 3 5 5 Unskilled and Unaware: The Story of the Dunning-Kruger Effect full 744d1759-3c01-449a-9248-8ab1eb99865d https://share.transistor.fm/s/177f42da Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Unskilled and Unaware: What is the Dunning-Kruger Effect?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Unskilled and Unaware: What is the Dunning-Kruger Effect?

★ Support this podcast ★ ]]> Thu, 02 Feb 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 644 Have you heard of the Dunning-Kruger Effect? It says that people who are unskilled at a task — often because they’re new at it — are overly positive when asked to evaluate those skills. It's a common cognitive bias, and it's pretty sneaky. And if you're not careful, the Dunning-Kruger Effect can undermine your decision-making and productivity. Join me today as I explore the Dunning-Kruger Effect - what it is, how to avoid it, and how to spot it in those around you. Have you heard of the Dunning-Kruger Effect? It says that people who are unskilled at a task — often because they’re new at it — are overly positive when asked to evaluate those skills. It's a common cognitive bias, and it's pretty sneaky. And if you' graphic design, cognitive bias, behavioural science, business, retail, customer experience, management, productivity, behavioral economics, user experience, behavioral science, cx, psychology, leadership, startup, behavioural economics, decisions, design, No Greatest Hits: How Netflix Used Psychology to Perfect Its Experience 3 3 4 4 Greatest Hits: How Netflix Used Psychology to Perfect Its Experience full d90a9dac-567e-4a45-bcdb-7e11bfa800fe https://share.transistor.fm/s/6c3345f4 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

★ Support this podcast ★ ]]> Thu, 26 Jan 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 755 There's no question that Netflix are innovators and industry-creators. Over the past two decades, Netflix has grown from a plucky David-like startup taking on the then Goliath-like Blockbuster Video to a FAANG brand spoken of in the same breath as Apple and Amazon. There's no question that Netflix's user experience has a lot to do with its success - and even more to do with its continued reinvention in the face of competition from brands like Disney+ and Hulu. But how did Netflix create such an industry-leading experience? Unsurprisingly, psychology and behavioral science play a pretty big role - purposely or not. Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work. There's no question that Netflix are innovators and industry-creators. Over the past two decades, Netflix has grown from a plucky David-like startup taking on the then Goliath-like Blockbuster Video to a FAANG brand spoken of in the same breath as Apple netflix, consumer, hulu, blockbuster, customer, behavioural science, business, user experience, behavioral science, psychology, streaming, consumer psychology, startup, disney, squid games, design, tech, apple, web, customer behavior, ux, economics No Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) 3 3 3 3 Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) full 6748442b-0433-4520-ab89-1a53d7f0735a https://share.transistor.fm/s/fda98b35 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

★ Support this podcast ★ ]]> Thu, 19 Jan 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 793 When Steve Jobs and Ron Johnson — Apple’s then-Head of Retail — sat down to plan the store experience, they wanted it to be the best in the world. But they also knew they’d need some killer inspiration. So they started asking around in Apple’s offices to see what brands came to mind when people were asked, “What’s the best customer experience you’ve ever had?” The answer they heard over and over again wasn’t Walmart, Target, or Circuit City. It was a hotel... Join me today as I unpack why Steve Jobs stole from a hotel to build the first Apple store, the psychology behind his strategy, and why you should consider stealing some inspiration from them, too. When Steve Jobs and Ron Johnson — Apple’s then-Head of Retail — sat down to plan the store experience, they wanted it to be the best in the world. But they also knew they’d need some killer inspiration. So they started asking around in Apple’s offices to consumer, ipad, faang, iphone, behavioural science, retail, customer experience, behavioral economics, user experience, behavioral science, cx, psychology, behavioural economics, customer psychology, design, startups, tech, apple, ux, apple store, steve j No The Cobra Effect: When Your Best Intentions Backfire 3 3 2 2 The Cobra Effect: When Your Best Intentions Backfire full 1a52ec51-267f-453e-b523-b1dfdf2b77ea https://share.transistor.fm/s/e20c3f47 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Cobra Effect?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Cobra Effect?

★ Support this podcast ★ ]]> Thu, 12 Jan 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 478 Many years ago in India, the story goes, there was a cobra infestation in the city of Delhi. So the British - who were running the place at the time - created a bounty for cobra skins. They thought by offering a reward for dead cobras, the public would solve the snake problem. But instead of capturing feral cobras and killing them, people started farming cobras for their skins. The British eventually got wise to the cobra-farming industry, and canceled the bounty. But with no bounties to collect, the cobra farmers set their snakes free in the city —  making the infestation even worse than before. It’s from this likely ahistorical story that the so-called Cobra Effect gets its name. Join me today as we examine the Cobra Effect. The systems that have fallen victim to it and how you - and your brand - can outsmart it. Many years ago in India, the story goes, there was a cobra infestation in the city of Delhi. So the British - who were running the place at the time - created a bounty for cobra skins. They thought by offering a reward for dead cobras, the public woul branding, cobra effect, backfire, nfl, customer, behavioural science, brand, customer experience, user experience, marketing, government, behavioral science, cx, psychology, policy, entrepreneur, consumer psychology, startup, design, tech, designer, ux, e No The Psychological Failure of New Coke 3 3 1 1 The Psychological Failure of New Coke full 8a7d2e19-dc9a-4316-8217-420bbd804196 https://share.transistor.fm/s/c0553eda Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, The Psychological Failure of New Coke

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, The Psychological Failure of New Coke

★ Support this podcast ★ ]]> Thu, 05 Jan 2023 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 748 It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster. It's all down some common psychology traps that Coke fell into (and you could, too). Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes. It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great produc ecommerce, business history, customer, behavioural science, business, behavioral economics, user experience, marketing, diet coke, behavioral science, cpg, cx, psychology, advertising, new coke, goizueta, user, leadership, consumer psychology, coke, dtc, No Uber: Part Two 2 2 14 14 Uber: Part Two full 727b6034-c415-4ea5-a128-fa7f41d85bb2 https://share.transistor.fm/s/083330ab Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

★ Support this podcast ★ ]]> Thu, 28 Jul 2022 18:10:44 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 667 Join me today for Part Two of my two-part series, all about how UBER used behavioral science and psychology to create their groundbreaking customer experience (and the ethical misteps it's made along the way). Join me today for Part Two of my two-part series, all about how UBER used behavioral science and psychology to create their groundbreaking customer experience (and the ethical misteps it's made along the way). ethics, digital, behavioural science, business, marketing, gig economy, behavioral science, cx, psychology, ui, design, startups, ux, uber No Uber: Part One 2 2 13 13 Uber: Part One full 4f9b8e8d-a5fa-4440-a8d1-c5613c352602 https://share.transistor.fm/s/ae23abbc Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience 

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience 

★ Support this podcast ★ ]]> Thu, 21 Jul 2022 04:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 583 The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience. The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblest ridesharing, technology, educational, behavioural science, business, user experience, marketing, behavioral science, cx, psychology, future, innovation, taxi, consumer psychology, history, design, startups, tech, customer insight, uber No The Pratfall Effect: What happens when brands f'up 2 2 12 12 The Pratfall Effect: What happens when brands f'up full db1cea32-51e1-4f39-adab-9ac4a04defae https://share.transistor.fm/s/16e12681 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Join my free newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Pratfall Effect?

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Join my free newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Pratfall Effect?

★ Support this podcast ★ ]]> Thu, 07 Jul 2022 19:38:56 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 647 The Pratfall Effect is a surprising twist on how peoples’ opinions of us can change after making an error (and it applies to brands and products too). Join me today as we talk about the Pratfall Effect and how you can use it to grow your business. The Pratfall Effect is a surprising twist on how peoples’ opinions of us can change after making an error (and it applies to brands and products too). Join me today as we talk about the Pratfall Effect and how you can use it to grow your business. consumer, behavioural science, marketing, behavioral science, ui, design, marketing psychology, ux Yes How Target Used Psychology to Perfect Its Experience 2 2 11 11 How Target Used Psychology to Perfect Its Experience full 3cc5aa22-2e72-4cb4-97c3-54e5e42718bd https://share.transistor.fm/s/630ec971 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Join my free newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Join my free newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thu, 30 Jun 2022 04:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 736 American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend more than they intended that Urban Dictionary has coined this the Target Effect. In this episode, I'm unpacking the behavioral science and psychology principles that TARGET uses to create that "mild high" that makes people so addicted to their experience. American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend mo shopper, customer, behavioural science, business, management, marketing, behavioral science, psychology, consumer psychology, sales, ui, design, target, ux, shopping No How Netflix Used Psychology to Perfect Its Experience 2 2 10 10 How Netflix Used Psychology to Perfect Its Experience full e39d43ee-17e5-483c-8708-ef0b3f3951df https://share.transistor.fm/s/20a6ea8a Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to learn more and support the podcast. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to learn more and support the podcast. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 19 Apr 2022 12:42:38 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 753 Over the past two decades, Netflix has become the default entertainment source for many. The brand has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the platform had more than 200 million total customers. But how did Netflix create such an industry-leading experience? Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work. Over the past two decades, Netflix has become the default entertainment source for many. The brand has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the p netflix, consumer, customer, behavioural science, business, management, user experience, marketing, behavioral science, psychology, sales, persuasion, design, binge watching, ux No The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy 2 2 9 9 The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy full 0f449f65-74f9-4aee-b46d-4d1437b2c7b3 https://share.transistor.fm/s/b7f251de Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 22 Mar 2022 03:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 579 Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. But what happens when that "feast" becomes too much for our brains to handle? Well, turns out we impulse buy, lose track of time, and forget what we came in for. It’s down to a psychological principle known as the Gruen Effect. Join me this week as we examine the psychology behind how IKEA and TARGET apply the Gruen Effect to their stores, and how you can (ethically) apply this principle to your own business. Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. But what happens when that "feast" becomes too much for our brains to handle? Well, turns out we impulse buy, lose track of time store design, management science, behavioural science, business, customer experience, user experience, marketing, consumer experience, behavioral science, cx, consumer psychology, ui, design, target, mall, ikea, ux, user psychology No Confirmation Bias: The ethics and advantages of customers' desire to be right 2 2 8 8 Confirmation Bias: The ethics and advantages of customers' desire to be right full 2a00af9c-ed3f-4aa3-9911-67688950bcaa https://share.transistor.fm/s/49ba6890 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: What is Confirmation Bias?

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: What is Confirmation Bias?

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 08 Mar 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 635 Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one? If so, you’re not alone. When taking a risk, making a choice, or buying a product, people love to hear that their decision was a good one. So much so, that they’ll ignore information that directly conflicts with this belief. Why? It’s an example of a psychological phenomenon known as Confirmation Bias. Join me today as I dive into how to avoid - and take advantage - of this common cognitive bias. Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one? If so, you’r science, behavioural science, user research, business, user experience, marketing, digital marketing, behavioral science, psychology, email marketing, product design, ui, ux No How Nike Used Psychology to Become the World's Biggest Sportswear Brand 2 2 7 7 How Nike Used Psychology to Become the World's Biggest Sportswear Brand full d8451d04-9804-4293-9f9b-b54fbe6c1520 https://share.transistor.fm/s/a73c9542 Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Rise of Nike: The Psychology Behind Its Success

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Rise of Nike: The Psychology Behind Its Success

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Wed, 23 Feb 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 731 Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to deeply understanding customers and — consciously or not — applying behavioral science and psychology to its experience. In this episode, I'm unpacking the behavioral science and psychology principles that Nike used to grow from a tiny reseller to the world’s biggest shoe brand Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to behavioural science, behavioral economics, marketing, behavioral science, psychology, ux research, consumer psychology, behavioural economics, marketing psychology, user psychology No WORDLE: The Fascinating Psychology Behind Why It's Gone Viral 2 2 6 6 WORDLE: The Fascinating Psychology Behind Why It's Gone Viral full 4dec3454-f18d-4e27-b3af-249829a13fba https://share.transistor.fm/s/5e78c1fd Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my new mini-course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking, The Fascinating Psychology That Makes WORDLE So Addictive

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my new mini-course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking, The Fascinating Psychology That Makes WORDLE So Addictive

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Wed, 09 Feb 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 558 It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed. At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes. Ladies and gentlemen — we have reached peak Wordle. People can’t stop playing. But what is it that makes Wordle so addicting? In this episode, I unpack the psychology and behavioral science principles that helped this simple word puzzle go viral. It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed. At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes. Ladies and gentlemen — we have reached behavioural science, management, user experience, marketing, behavioral science, psychology, consumer psychology, sales, customer psychology, product design, design, ux, wordle, user psychology No The Halo Effect (Remastered): Why design overrides functionality 2 2 5 5 The Halo Effect (Remastered): Why design overrides functionality full cf8600e7-9a49-476d-a727-e0dec20bba47 https://share.transistor.fm/s/d8a65a0c Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 01 Feb 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 556 Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join me in this week's episode where I'll revisit the secrets of the Halo Effect, and how we can use it to create more meaningful, persuasive, and engaging customer experiences. Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Starbucks Used Psychology to Perfect Its Experience 2 2 4 4 How Starbucks Used Psychology to Perfect Its Experience full ee89f3a3-93d8-41f6-a6a1-c493184c5dd1 https://share.transistor.fm/s/50d6922a Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 25 Jan 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 701 Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.” But how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks. In this episode, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special. Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it: “Starbucks has a role and a meanin behavioural science, business, management, user experience, marketing, behavioral science, coffee, consumer psychology, customer psychology, starbucks, design, ux, user psychology, habits No How Peloton Used Psychology to Perfect Its Experience 2 2 3 3 How Peloton Used Psychology to Perfect Its Experience full 12ff7ebd-fb14-4c14-9f6b-513a1edeabb0 https://share.transistor.fm/s/c886d45d Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 18 Jan 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 874 In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go. Why? Because humans are hardwired to value immediate rewards like sleeping in, over long-term rewards like being fit. This mental model, called hyperbolic discounting, means people have to outwit their own psychology in order to get in a workout. But for Peloton owners, some of whom (like myself) struggled for years to stick to a fitness routine, their workout has become an addiction - all because of how Peloton uses psychology to make exercise addictive. In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go. Why? Because humans are hardwired to value immediate rewa business, management, behavioral economics, marketing, behavioural economics, customer psychology, ui, management psychology, design, marketing psychology, ux, user psychology No Hyperbolic Discounting: Why we punish our future selves 2 2 2 2 Hyperbolic Discounting: Why we punish our future selves full d106836a-4c65-4cde-89e2-386bc8e7f0bd https://share.transistor.fm/s/1fd726ea Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 11 Jan 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 594 Have you ever made a plan to go to the gym first thing in the morning? You had the best intentions the night before, but when the alarm clock went off at 5 am, you found a flimsy excuse to avoid your workout? It’s not just an early morning gym habit that people have a hard time following through on. It might be saving for retirement or avoiding sugar. Why is it so hard to do things that we know are good for us in the long run but are uncomfortable in the moment? It’s down to a behavioral science principle known as hyperbolic discounting. Have you ever made a plan to go to the gym first thing in the morning? You had the best intentions the night before, but when the alarm clock went off at 5 am, you found a flimsy excuse to avoid your workout? It’s not just an early morning gym habit that behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Fresh Start Effect: Why holidays make us want to change 2 2 1 1 Fresh Start Effect: Why holidays make us want to change full a49046f8-84cb-43f3-9908-128bc185f343 https://share.transistor.fm/s/59cb7a65 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences" 

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences" 

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 04 Jan 2022 04:00:00 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 625 Do you ever wonder what makes New Years’ resolutions so appealing? Most people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals. But did you know that there’s a psychological reason why people create goals that tie to a calendar event or holiday? It’s down to a behavioral science principle known as the Fresh Start Effect. And you can use it to motivate customers through marketing and experience design. Do you ever wonder what makes New Years’ resolutions so appealing? Most people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals. But did you know that there’s a psychological reason why pe business, customer experience, management, behavioral economics, user experience, marketing, behavioral science, cx, psychology, advertising, organizational psychology, behavioural economics, sales, customer psychology, marketing psychology, ux, user psyc No How Walmart Used Psychology to Perfect Its Experience 1 1 12 12 How Walmart Used Psychology to Perfect Its Experience full 79e67af3-942b-41ee-b87d-b34f77b4f016 https://share.transistor.fm/s/83d645cd Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Fri, 13 Aug 2021 04:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 865 There is no denying the size and influence that Walmart wields. It’s the world's largest company by revenue, bringing in approximately 514 billion dollars per year. Walmart also employs 2.2 million people - more than the total population of New Mexico and fifteen other states. But how did Walmart get so big? This week on Choice Hacking, we’ll talk about some of the psychology and behavioral science principles that Walmart used to become the world’s largest retailer. As always, thank you for listening to the Choice Hacking podcast! If you enjoyed the podcast, please consider leaving a rating or review. There is no denying the size and influence that Walmart wields. It’s the world's largest company by revenue, bringing in approximately 514 billion dollars per year. Walmart also employs 2.2 million people - more than the total population of New Mexico and behavioural science, business, retail, behavioral economics, marketing, walmart, behavioral science, psychology, behavioural economics, retail sales, sales, business psychology, persuasion, marketing psychology, ux, user psychology, trader joes No How Trader Joe's Defeated Choice Overload 1 1 11 11 How Trader Joe's Defeated Choice Overload full 2f8282e1-92b2-4570-ae94-7fa81a01d207 https://share.transistor.fm/s/16766a2c Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 20 Jul 2021 22:54:15 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 734 People love Trader Joe's. Calling it a cult brand might be an underestimation of people's love for this quirky speciality grocery store chain. But the interesting thing about Trader Joe’s is that while its only about one-third the size of an average American grocery store, it manages to outsell all other American grocery stores by square foot. Join me in this episode of the Choice Hacking podcast as we unpack the psychological and behavioral science principles that helped Trader Joe's gain a cult following, despite its small size, quirky customer experience, and limited stock. People love Trader Joe's. Calling it a cult brand might be an underestimation of people's love for this quirky speciality grocery store chain. But the interesting thing about Trader Joe’s is that while its only about one-third the size of an average Amer behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How Peloton Used Psychology to Perfect Its Experience 1 1 10 10 How Peloton Used Psychology to Perfect Its Experience full 4c880f3e-5c79-4fec-b0b6-6e00f9868cc9 https://share.transistor.fm/s/169f4409 Time Stamps

[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.

[2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses.

[3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive.

[4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy.

[5:20] – Default Bias also plays a role in how Peloton gets people on the bike.

[5:47] – Peloton also uses the Halo Effect to get people to use their bikes.

[6:42] – Jennifer explains what causes people to keep getting back on the bike and making it a habit, referring to the habit loop.

[7:18] – We learn about the Mere Exposure Effect.

[7:48] – Jennifer talks about the Simplicity Effect.

[8:23] – The second part of the habit loop is the routine itself, which Jennifer elaborates on.

[9:17] – We learn about parasocial interactions and what they have to do with how Peloton gets users hooked.

[9:55] – Jennifer explains the last part of the habit loop – reward.

[11:17] – Jennifer lauds Peloton for the incredible feats that it has accomplished as a company.

[11:39] – We learn how we can apply some of the behavioral science methods that Peloton uses to our own businesses.

 

Links and Resources

Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. 

Choice Hacking - Website

Choice Hacking Mailing List

Jennifer Clinehens – Choice Hacking: How to use psychology and behavioral science to create an experience that sings

Choice Hacking - Twitter Page

Choice Hacking - Instagram Page

Choice Hacking - YouTube Channel

Jennifer’s LinkedIn Page

Free 30-Day Trial of Audible Plus

Peloton – Wikipedia Article

Tom Huddleston Jr. - “How Peloton exercise bikes became a $4 billion fitness start-up with a cult following”

Behavioral Economics – “Default (option/setting)”

Behavioral Economics - “Halo effect”

Reegan Von Wildenradt - “Hugh Jackman Shared His Personal Best Peloton Workout Results on Instagram”

Natalie Sherman - “Peloton: 'It's borderline addiction'”

Richard Branson Tweet

Charles Duhigg - “How Habits Work”

Sachin Rekhi - “BJ Fogg's 5 Secrets of Behavior Change”

Jeanette Settembre - “Fitness apps with workout plans retain members longer than gyms”

Brynne C. DiMenichi & Elizabeth Tricomi - “The power of competition: Effects of social motivation on attention, sustained physical effort, and learning”

Will Feuer - “Peloton stock plummets after the company reports widening loss, slowing revenue”

Endurance Hour - “Secrets To Beating the Peloton Leaderboard at Home on the Endurance Hour” (YouTube Video)

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback :)

★ Support this podcast ★ ]]> Time Stamps

[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.

[2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses.

[3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive.

[4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy.

[5:20] – Default Bias also plays a role in how Peloton gets people on the bike.

[5:47] – Peloton also uses the Halo Effect to get people to use their bikes.

[6:42] – Jennifer explains what causes people to keep getting back on the bike and making it a habit, referring to the habit loop.

[7:18] – We learn about the Mere Exposure Effect.

[7:48] – Jennifer talks about the Simplicity Effect.

[8:23] – The second part of the habit loop is the routine itself, which Jennifer elaborates on.

[9:17] – We learn about parasocial interactions and what they have to do with how Peloton gets users hooked.

[9:55] – Jennifer explains the last part of the habit loop – reward.

[11:17] – Jennifer lauds Peloton for the incredible feats that it has accomplished as a company.

[11:39] – We learn how we can apply some of the behavioral science methods that Peloton uses to our own businesses.

 

Links and Resources

Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. 

Choice Hacking - Website

Choice Hacking Mailing List

Jennifer Clinehens – Choice Hacking: How to use psychology and behavioral science to create an experience that sings

Choice Hacking - Twitter Page

Choice Hacking - Instagram Page

Choice Hacking - YouTube Channel

Jennifer’s LinkedIn Page

Free 30-Day Trial of Audible Plus

Peloton – Wikipedia Article

Tom Huddleston Jr. - “How Peloton exercise bikes became a $4 billion fitness start-up with a cult following”

Behavioral Economics – “Default (option/setting)”

Behavioral Economics - “Halo effect”

Reegan Von Wildenradt - “Hugh Jackman Shared His Personal Best Peloton Workout Results on Instagram”

Natalie Sherman - “Peloton: 'It's borderline addiction'”

Richard Branson Tweet

Charles Duhigg - “How Habits Work”

Sachin Rekhi - “BJ Fogg's 5 Secrets of Behavior Change”

Jeanette Settembre - “Fitness apps with workout plans retain members longer than gyms”

Brynne C. DiMenichi & Elizabeth Tricomi - “The power of competition: Effects of social motivation on attention, sustained physical effort, and learning”

Will Feuer - “Peloton stock plummets after the company reports widening loss, slowing revenue”

Endurance Hour - “Secrets To Beating the Peloton Leaderboard at Home on the Endurance Hour” (YouTube Video)

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback :)

★ Support this podcast ★ ]]> Tue, 15 Jun 2021 07:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 836 Most people hate to exercise. But why? What makes it so terrible? Well, it has a lot to do with the benefits being so far away. You've likely heard the old saying no pain, no gain, but the thing is, our brains hate sacrificing near-term pain for long-term gain. But for many Peloton owners, their indoor cycling workout has gone from being a burden to becoming an addiction. How has Peloton gotten people who have struggled to exercise for so long – people like me and maybe like you as well – to commit to regular workouts? Well, Peloton isn't just a bike – it's a social fitness game that uses psychology and behavioral science to hook its users. Join me as we unpack the psychology and behavioral science principles that helped Peloton gain a cult following – and how you can apply some of their strategies to your own business. Most people hate to exercise. But why? What makes it so terrible? Well, it has a lot to do with the benefits being so far away. You've likely heard the old saying no pain, no gain, but the thing is, our brains hate sacrificing near-term pain for long-te behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Cocktail Party Effect: How to apply the science of personalization 1 1 9 9 Cocktail Party Effect: How to apply the science of personalization full 6981e683-d7ff-404d-988b-2799da3ef95a https://share.transistor.fm/s/105a09d7 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thu, 03 Jun 2021 15:08:23 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 709 It feels like every company on earth is chasing personalization. According to research firm Forrester, in 2020 89% of digital businesses were investing in personalization, including Coca-Cola, Netflix, Sephora, and USAA. But what about customers? Are they demanding that brands create more relevant marketing and experiences? The answer is a resounding yes. Research from consulting firm Accenture found that 91% of consumers say they are more likely to shop with brands that provide personalized offers and recommendations. Why is personalization so appealing? The answer lies in a psychological principle known as the Cocktail Party Effect. Join us today as we talk about the Cocktail Party Effect, and how we can apply it to guide customer behavior, emotions, memories, and choice. It feels like every company on earth is chasing personalization. According to research firm Forrester, in 2020 89% of digital businesses were investing in personalization, including Coca-Cola, Netflix, Sephora, and USAA. But what about customers? Are th behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No How IKEA used psychology to become the world's biggest furniture retailer 1 1 8 8 How IKEA used psychology to become the world's biggest furniture retailer full 3c6ae37f-95f0-4089-b4ff-9bb0c767f646 https://share.transistor.fm/s/375b24b5 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 18 May 2021 04:00:00 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 827 Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest furniture retailer since 2008. But did you know that IKEA uses psychology to help drive that success? Join us today as we explore some of the many ways IKEA used psychology and behavioral science to become the world's largest furniture retailer on this episode of Choice Hacking. Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest f behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Social Proof: The persuasive power of crowds 1 1 7 7 Social Proof: The persuasive power of crowds full cb6fbb85-3a3d-48a6-aff7-06305153ab60 https://share.transistor.fm/s/edfd832d Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 04 May 2021 06:50:35 +0000 Jennifer Clinehens Jennifer Clinehens 773 In any customer experience, we ask people to make a lot of choices. Often these decisions are low risk, like what color to choose or how much memory your new phone needs. For options that don’t carry too much risk, it’s easy to nudge customers to make a choice. A simple tactic like prompting with a default (“Is a large meal ok?”) provides a significant impact. But what about choices that are a little riskier? When asked to make novel or high stakes decisions, like buying a new car, customers feel anxious and unsure. Choices like these call for a strong persuasion tactic. How can you ease someone’s mind and give them permission to try something new? The answer lies in a psychological principle known as Social Proof. Join me today as we examine Social Proof - and how it guides customer behavior, emotions, memories, and choice. In any customer experience, we ask people to make a lot of choices. Often these decisions are low risk, like what color to choose or how much memory your new phone needs. For options that don’t carry too much risk, it’s easy to nudge customers to make a c consumer, behavioural science, business, behavioral economics, marketing, behavioral science, psychology, consumer psychology, startup, behavioural economics, sales, ceo, entrepreneurship No Cashless Effect: How eliminating the “pain of payment” can improve your experience 1 1 6 6 Cashless Effect: How eliminating the “pain of payment” can improve your experience full 2230c70c-7c63-451a-90aa-755756ef4331 https://share.transistor.fm/s/0e246278 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Mon, 01 Feb 2021 12:12:44 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 595 Have you ever found yourself giving a waiter a bigger tip when you pay with a credit card? How about splurging on that new computer you've had your eye on - are you more likely to put it on a card or use cash? Whenever people make a purchase, they experience something called the "pain of payment" - the more tangible a payment, such as cash, the worse the pain. The less tangible the purchase, like using a credit card, the smaller the pain. Why? It's an example of a behavioral science principle known as the Cashless Effect. In this episode, we'll explore the behavioral science of the Cashless Effect, and talk about how we can use it to our advantage in business, marketing, and experience design. Have you ever found yourself giving a waiter a bigger tip when you pay with a credit card? How about splurging on that new computer you've had your eye on - are you more likely to put it on a card or use cash? Whenever people make a purchase, they experi behavioral economics, marketing, behavioral science, psychology, entrepreneur, advertising, consumer psychology, startup, ui, design, ux No The Halo Effect: Why design can override functionality 1 1 5 5 The Halo Effect: Why design can override functionality full 09f18ff4-b811-403e-bab6-b57c35f751c8 https://share.transistor.fm/s/db06d254 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Wed, 20 Jan 2021 23:33:30 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 619 Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join the Choice Hacking podcast as we explore how to use the Halo Effect to create more effective, persuasive, and engaging customer experiences. Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all behavioural economics, small business, behavioral economics, customer experience, behavioral science, behavioural science, consumer psychology, cx, psychology, design, entrepreneur, marketing, persuasion, product management, user experience, psychology No Loss Aversion: Why losing is twice as painful as winning 1 1 4 4 Loss Aversion: Why losing is twice as painful as winning full 3af32e24-fe16-402b-91a8-a04ef1eff445 https://share.transistor.fm/s/a3e2260e Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 15 Dec 2020 16:36:11 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 619 Have you ever experienced FOMO — the “Fear of Missing Out”? It’s a form of social anxiety that makes people scared they’re being left out of exciting or interesting events. It’s usually triggered by posts on social media, where it looks like the whole world is having fun without you. If you suffer from FOMO, you’re not alone. A recent study found that 70% of millennials experience the fear of missing out regularly. And there's a powerful psychological principle behind why people experience FOMO - it’s called Loss Aversion. First identified by Nobel Prize-winner Daniel Kahneman, Loss Aversion is a psychological principle that says people will go to great lengths to avoid losing. In fact, the psychological pain of losing is twice as powerful as the pleasure of winning. Join us as we explore the good and bad sides of Loss Aversion, and how to use it to create more engaging, persuasive, and effective customer experiences. Have you ever experienced FOMO — the “Fear of Missing Out”? It’s a form of social anxiety that makes people scared they’re being left out of exciting or interesting events. It’s usually triggered by posts on social media, where it looks like the whole wor behavioural science, strategy, customer experience, behavioral economics, user experience, marketing, behavioral science, cx, psychology, advertising, loss averion, consumer psychology, choice hacking, startup, behavioural economics, sales, product design No The Peak-end Rule: Why some moments matter more than others 1 1 3 3 The Peak-end Rule: Why some moments matter more than others full 2f83585a-bed1-4192-8074-68f3b0a5ea2d https://share.transistor.fm/s/546b0be2 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Tue, 17 Nov 2020 17:50:30 -0100 Jennifer L. Clinehens, Jennifer Clinehens Jennifer L. Clinehens, Jennifer Clinehens 638 Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. In this episode, we’ll explore the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design. Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experience cognitive bias, science, customer experience, behavioral economics, user experience, marketing, cmo, behavioral science, cx, psychology, advertising, consumer psychology, startup, ceo, decisions, design, choice, ux, entrepreneurship, copywriting No Confirmation Bias: How our desire to be right influences our memories and beliefs 1 1 2 2 Confirmation Bias: How our desire to be right influences our memories and beliefs full 46e7d402-3580-4af2-9d03-86a23146f1f1 https://share.transistor.fm/s/854fee5d Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Sun, 25 Oct 2020 18:17:31 -0100 Jennifer L. Clinehens Jennifer L. Clinehens 651 Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one? If so, you’re not alone. When taking a risk, making a choice, or buying a product, people love to hear that their decision was a good one. So much so, that they’ll ignore information that directly conflicts with this belief. Why? It’s an example of a psychological phenomenon known as Confirmation Bias. Join us today as we chat about how to avoid - and take advantage - of this common cognitive bias. Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one? If so, you’r cognitive bias, behavioural science, business, customer experience, behavioral economics, user experience, marketing, behavioral science, cx, psychology, consumer psychology, startup, decision, decisions, consumer behavior, design, choice, customer behavi No The Choice Overload Effect: Why more is less 1 1 1 1 The Choice Overload Effect: Why more is less full d519e2fc-75f1-4bb2-be22-da401ad4b346 https://share.transistor.fm/s/0e302e04 Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★ ]]> Sun, 11 Oct 2020 12:00:30 +0000 Jennifer L. Clinehens Jennifer L. Clinehens 695 Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all. We often assume that giving people more information is better. But to customers, more options can be paralyzing. In this episode, we'll explore the behavioral science of the Choice Overload Effect, and talk about how we can use it to our advantage in business, marketing, and experience design. Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all. We often assume that giving people more information is better. But to consumer, customer, business, choice overload, user experience, marketing, psychology, entrepreneur, advertising, consumer psychology, startup, decisions, design, choice, ux, entrepreneurship No