Chief Evangelist with Ethan Beute Transistor (https://transistor.fm) https://feeds.transistor.fm/chief-evangelist-with-ethan-beute Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries. Chief Evangelist 6d6c17ea-b783-51f2-869e-f47ce83b46ea yes Bjørn Bauge Ethan Beute 000 Ethan Beute (Host) on What to Expect from Chief Evangelist en-us Mon, 15 Dec 2025 12:27:24 -0500 Mon, 15 Dec 2025 12:28:19 -0500 https://www.chiefevangelist.com https://img.transistorcdn.com/Sn6ZEiy50zNk65kO4LEM3imJdja2mV6unPdgiSZzULA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyMjk5LzE2ODYx/NjEzMjktYXJ0d29y/ay5qcGc.jpg Chief Evangelist with Ethan Beute https://www.chiefevangelist.com episodic Chief Evangelist Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries. Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador Chief Evangelist chiefevangelist@ringmaster.com No No 047 Matt Coats (SchoolMint) on Driving Innovation and Revenue As Chief Evangelist 47 47 047 Matt Coats (SchoolMint) on Driving Innovation and Revenue As Chief Evangelist full 36ff9ed4-6f0e-4ed4-ac8c-c8b0787ae50d https://share.transistor.fm/s/aca259db Watch or listen to this week's episode on driving innovation and revenue through evangelism!

Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team.

Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the market for these new solutions.

Takeaways:

  • The primary role of an evangelist is innovation - continuously identifying new opportunities to create customer- and market-informed solutions. A Chief Evangelist is uniquely positioned to help turn the voice of the customer into realized customer value.

  • Variable compensation can be part of an evangelist’s package. But that variable comp should look more like the CEO’s than a sales rep’s - not necessarily in quantity, but definitely in what it’s tied to.

  • Three types of external meetings for an evangelist: direct prospect or customer contact in a formal way (presentation, exec briefing, etc), informal customer interactions (coffee, lunch, or a call), and conferences (panels, sessions, and networking).

  • Evangelism is sales, but you’re selling ideas, not products. An evangelist can help sell employees on the meaning, purpose, and results of the company’s work, as well as sell to prospects and resell to customers the promise of improved outcomes.

Quote of the Show:

  • “We need somebody who’s going to go out and sell this concept. It’s not about selling a product or a thing, we need to sell this idea to the market.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Watch or listen to this week's episode on driving innovation and revenue through evangelism!

Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team.

Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the market for these new solutions.

Takeaways:

  • The primary role of an evangelist is innovation - continuously identifying new opportunities to create customer- and market-informed solutions. A Chief Evangelist is uniquely positioned to help turn the voice of the customer into realized customer value.

  • Variable compensation can be part of an evangelist’s package. But that variable comp should look more like the CEO’s than a sales rep’s - not necessarily in quantity, but definitely in what it’s tied to.

  • Three types of external meetings for an evangelist: direct prospect or customer contact in a formal way (presentation, exec briefing, etc), informal customer interactions (coffee, lunch, or a call), and conferences (panels, sessions, and networking).

  • Evangelism is sales, but you’re selling ideas, not products. An evangelist can help sell employees on the meaning, purpose, and results of the company’s work, as well as sell to prospects and resell to customers the promise of improved outcomes.

Quote of the Show:

  • “We need somebody who’s going to go out and sell this concept. It’s not about selling a product or a thing, we need to sell this idea to the market.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 29 Feb 2024 00:00:00 -0500 Chief Evangelist Chief Evangelist 3397 Watch or listen to this week's episode on driving innovation and revenue through evangelism!

Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team.

Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the market for these new solutions.

Takeaways:

  • The primary role of an evangelist is innovation - continuously identifying new opportunities to create customer- and market-informed solutions. A Chief Evangelist is uniquely positioned to help turn the voice of the customer into realized customer value.

  • Variable compensation can be part of an evangelist’s package. But that variable comp should look more like the CEO’s than a sales rep’s - not necessarily in quantity, but definitely in what it’s tied to.

  • Three types of external meetings for an evangelist: direct prospect or customer contact in a formal way (presentation, exec briefing, etc), informal customer interactions (coffee, lunch, or a call), and conferences (panels, sessions, and networking).

  • Evangelism is sales, but you’re selling ideas, not products. An evangelist can help sell employees on the meaning, purpose, and results of the company’s work, as well as sell to prospects and resell to customers the promise of improved outcomes.

Quote of the Show:

  • “We need somebody who’s going to go out and sell this concept. It’s not about selling a product or a thing, we need to sell this idea to the market.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 046 John Kindervag (Illumio) on Making Zero Trust a Movement 46 46 046 John Kindervag (Illumio) on Making Zero Trust a Movement full 4e68ce1c-6e0b-49dd-9599-f6a465bd3705 https://share.transistor.fm/s/f7d1a5d1 Creator of the Zero Trust model of cybersecurity, John Kindervag serves as Chief Evangelist at Illumio. He joins host Ethan Beute to share insights from his journey turning a new idea into a global movement.

More than a dozen years ago as a Forrester analyst, he turned primary research into a new model of information security. Rather than a perimeter-based approach, a segmented approach that assumes zero trust is more effective. An affront to the status quo at the time, Zero Trust is now a global movement that’s reached every continent and resulted in an Executive Order by President Biden. Behind it all is passion, persistence, and evangelism.

Takeaways:

  • The most important role of a Chief Evangelist is to create and communicate a compelling narrative and story that they genuinely believe in. Go beyond technical details to business strategy - and do it with expertise, enthusiasm, and human centricity.
  • Put the problem and opportunity ahead of the product. Zero Trust is a strategy that’s product, technology, and vendor neutral. Evangelize the problem, not the product.
  • Embrace both external and internal evangelism. Engage with customers and prospects while also fostering understanding and buy-in among teammates. And align with the CMO for maximum impact.
  • No matter your problem, solution, or market, evangelism should be based on a deep and sincere desire to make people’s lives better.

Quote of the Show:

  • “The only purpose for doing all this is to make people’s lives better. That’s the reason for technology. If you’re just into it for the technology, but not the human aspects of it, it’s not a good fit for you.” - John Kindervag

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Creator of the Zero Trust model of cybersecurity, John Kindervag serves as Chief Evangelist at Illumio. He joins host Ethan Beute to share insights from his journey turning a new idea into a global movement.

More than a dozen years ago as a Forrester analyst, he turned primary research into a new model of information security. Rather than a perimeter-based approach, a segmented approach that assumes zero trust is more effective. An affront to the status quo at the time, Zero Trust is now a global movement that’s reached every continent and resulted in an Executive Order by President Biden. Behind it all is passion, persistence, and evangelism.

Takeaways:

  • The most important role of a Chief Evangelist is to create and communicate a compelling narrative and story that they genuinely believe in. Go beyond technical details to business strategy - and do it with expertise, enthusiasm, and human centricity.
  • Put the problem and opportunity ahead of the product. Zero Trust is a strategy that’s product, technology, and vendor neutral. Evangelize the problem, not the product.
  • Embrace both external and internal evangelism. Engage with customers and prospects while also fostering understanding and buy-in among teammates. And align with the CMO for maximum impact.
  • No matter your problem, solution, or market, evangelism should be based on a deep and sincere desire to make people’s lives better.

Quote of the Show:

  • “The only purpose for doing all this is to make people’s lives better. That’s the reason for technology. If you’re just into it for the technology, but not the human aspects of it, it’s not a good fit for you.” - John Kindervag

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 14 Feb 2024 23:00:00 -0500 Chief Evangelist Chief Evangelist 3325 Creator of the Zero Trust model of cybersecurity, John Kindervag serves as Chief Evangelist at Illumio. He joins host Ethan Beute to share insights from his journey turning a new idea into a global movement.

More than a dozen years ago as a Forrester analyst, he turned primary research into a new model of information security. Rather than a perimeter-based approach, a segmented approach that assumes zero trust is more effective. An affront to the status quo at the time, Zero Trust is now a global movement that’s reached every continent and resulted in an Executive Order by President Biden. Behind it all is passion, persistence, and evangelism.

Takeaways:

  • The most important role of a Chief Evangelist is to create and communicate a compelling narrative and story that they genuinely believe in. Go beyond technical details to business strategy - and do it with expertise, enthusiasm, and human centricity.
  • Put the problem and opportunity ahead of the product. Zero Trust is a strategy that’s product, technology, and vendor neutral. Evangelize the problem, not the product.
  • Embrace both external and internal evangelism. Engage with customers and prospects while also fostering understanding and buy-in among teammates. And align with the CMO for maximum impact.
  • No matter your problem, solution, or market, evangelism should be based on a deep and sincere desire to make people’s lives better.

Quote of the Show:

  • “The only purpose for doing all this is to make people’s lives better. That’s the reason for technology. If you’re just into it for the technology, but not the human aspects of it, it’s not a good fit for you.” - John Kindervag

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 045 Brian Robison (Corellium) on Technical Evangelism for Bigger Impact 45 45 045 Brian Robison (Corellium) on Technical Evangelism for Bigger Impact full d77c3dba-1715-4b0d-9a89-c5b6e1fa726e https://share.transistor.fm/s/3d46791f Listen in on a conversation on the relationships between sales, technical marketing, product marketing, and evangelism. Join Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium. To that role, Brian brings experience in marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire.

The theme throughout his career: making a bigger impact inspired by the belief in the solution and its importance to people’s lives. The work throughout: developing assets, narratives, and hands-on experience with the product.

Takeaways:

  • The most important role of an evangelist is to support the sale. Everyone is in sales, including the evangelist. The evangelist is there not to drive a transaction, but to discover, communicate, and establish clear value. You’re selling trust and relationships, not SKUs and prices.
  • Often functioning as a “one-person production house” of product demos, stories, and presentations, Brian balances routine tasks with creative responsibilities is essential for efficiency, creativity, and innovation. 
  • Customer needs and customer use cases shift. Being aligned with your customers and being a hands-on user yourself deepens understanding and unlocks new ideas and enhanced value.
  • Two tell-tale signs that you need an evangelist are a young company bringing something revolutionary to the world or a big company in an established market trying to create a paradigm shift. Both need a bigger conversation about the outcomes of a new approach, not just one about a tool.

Quote of the Show:

  • “I have always sought out companies and products that are different, that change how people do things, that have a much bigger impact.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Listen in on a conversation on the relationships between sales, technical marketing, product marketing, and evangelism. Join Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium. To that role, Brian brings experience in marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire.

The theme throughout his career: making a bigger impact inspired by the belief in the solution and its importance to people’s lives. The work throughout: developing assets, narratives, and hands-on experience with the product.

Takeaways:

  • The most important role of an evangelist is to support the sale. Everyone is in sales, including the evangelist. The evangelist is there not to drive a transaction, but to discover, communicate, and establish clear value. You’re selling trust and relationships, not SKUs and prices.
  • Often functioning as a “one-person production house” of product demos, stories, and presentations, Brian balances routine tasks with creative responsibilities is essential for efficiency, creativity, and innovation. 
  • Customer needs and customer use cases shift. Being aligned with your customers and being a hands-on user yourself deepens understanding and unlocks new ideas and enhanced value.
  • Two tell-tale signs that you need an evangelist are a young company bringing something revolutionary to the world or a big company in an established market trying to create a paradigm shift. Both need a bigger conversation about the outcomes of a new approach, not just one about a tool.

Quote of the Show:

  • “I have always sought out companies and products that are different, that change how people do things, that have a much bigger impact.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 24 Jan 2024 23:00:00 -0500 Chief Evangelist Chief Evangelist 3198 Listen in on a conversation on the relationships between sales, technical marketing, product marketing, and evangelism. Join Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium. To that role, Brian brings experience in marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire.

The theme throughout his career: making a bigger impact inspired by the belief in the solution and its importance to people’s lives. The work throughout: developing assets, narratives, and hands-on experience with the product.

Takeaways:

  • The most important role of an evangelist is to support the sale. Everyone is in sales, including the evangelist. The evangelist is there not to drive a transaction, but to discover, communicate, and establish clear value. You’re selling trust and relationships, not SKUs and prices.
  • Often functioning as a “one-person production house” of product demos, stories, and presentations, Brian balances routine tasks with creative responsibilities is essential for efficiency, creativity, and innovation. 
  • Customer needs and customer use cases shift. Being aligned with your customers and being a hands-on user yourself deepens understanding and unlocks new ideas and enhanced value.
  • Two tell-tale signs that you need an evangelist are a young company bringing something revolutionary to the world or a big company in an established market trying to create a paradigm shift. Both need a bigger conversation about the outcomes of a new approach, not just one about a tool.

Quote of the Show:

  • “I have always sought out companies and products that are different, that change how people do things, that have a much bigger impact.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 044 Kelly Ryan Bailey on Skills as Your Currency 44 44 044 Kelly Ryan Bailey on Skills as Your Currency full a0da013a-e9a8-40fe-8aad-8839aa83c65a https://share.transistor.fm/s/b67021ca Join Kelly Ryan Bailey, CEO and Global Skills Evangelist at Skills Baby, as she explains the dynamic role of an evangelist with host Ethan Beute. The focus is on innovation, transformative work, and storytelling - all fueled by an authentic passion.

Learn why and how Kelly developed an open-source vocabulary around skills in service of all stakeholders in the labor market, why someone referred to her as a “one-woman SWAT team” in an evangelist role, which other names an evangelist might go by, and how she advocates for equality and empowering working women, addressing the significant gaps in the workforce.


Takeaways:

  • The most important role of an evangelist is authentic connection through genuine belief. You must believe in what you’re talking about to your core, connect with people immediately, and take people on a journey through storytelling.

  • Embrace the evangelist role: Straddling inside and outside an organization, you work across all departments, providing a unique perspective and essential skills for driving innovation and transformation.

  • Communicate your value effectively as an evangelist: Track and integrate outcomes into your stories, consistently sharing achievements. When discussing your value with employers, highlight tangible, positive changes your work has brought to organizations.

  • Continuous learning is key for evangelists: Adaptability and a broad skill set are crucial. Gain new skills to enhance your value, recognizing that qualities like communication, problem-solving, and adaptability, though not easily quantified, are integral to your narrative of value.

Quote of the Show:

  • “The more we empower others into these leadership roles and unlock those barriers, the world can change into a beautiful place.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Join Kelly Ryan Bailey, CEO and Global Skills Evangelist at Skills Baby, as she explains the dynamic role of an evangelist with host Ethan Beute. The focus is on innovation, transformative work, and storytelling - all fueled by an authentic passion.

Learn why and how Kelly developed an open-source vocabulary around skills in service of all stakeholders in the labor market, why someone referred to her as a “one-woman SWAT team” in an evangelist role, which other names an evangelist might go by, and how she advocates for equality and empowering working women, addressing the significant gaps in the workforce.


Takeaways:

  • The most important role of an evangelist is authentic connection through genuine belief. You must believe in what you’re talking about to your core, connect with people immediately, and take people on a journey through storytelling.

  • Embrace the evangelist role: Straddling inside and outside an organization, you work across all departments, providing a unique perspective and essential skills for driving innovation and transformation.

  • Communicate your value effectively as an evangelist: Track and integrate outcomes into your stories, consistently sharing achievements. When discussing your value with employers, highlight tangible, positive changes your work has brought to organizations.

  • Continuous learning is key for evangelists: Adaptability and a broad skill set are crucial. Gain new skills to enhance your value, recognizing that qualities like communication, problem-solving, and adaptability, though not easily quantified, are integral to your narrative of value.

Quote of the Show:

  • “The more we empower others into these leadership roles and unlock those barriers, the world can change into a beautiful place.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 10 Jan 2024 23:00:00 -0500 Chief Evangelist Chief Evangelist 3456 Join Kelly Ryan Bailey, CEO and Global Skills Evangelist at Skills Baby, as she explains the dynamic role of an evangelist with host Ethan Beute. The focus is on innovation, transformative work, and storytelling - all fueled by an authentic passion.

Learn why and how Kelly developed an open-source vocabulary around skills in service of all stakeholders in the labor market, why someone referred to her as a “one-woman SWAT team” in an evangelist role, which other names an evangelist might go by, and how she advocates for equality and empowering working women, addressing the significant gaps in the workforce.


Takeaways:

  • The most important role of an evangelist is authentic connection through genuine belief. You must believe in what you’re talking about to your core, connect with people immediately, and take people on a journey through storytelling.

  • Embrace the evangelist role: Straddling inside and outside an organization, you work across all departments, providing a unique perspective and essential skills for driving innovation and transformation.

  • Communicate your value effectively as an evangelist: Track and integrate outcomes into your stories, consistently sharing achievements. When discussing your value with employers, highlight tangible, positive changes your work has brought to organizations.

  • Continuous learning is key for evangelists: Adaptability and a broad skill set are crucial. Gain new skills to enhance your value, recognizing that qualities like communication, problem-solving, and adaptability, though not easily quantified, are integral to your narrative of value.

Quote of the Show:

  • “The more we empower others into these leadership roles and unlock those barriers, the world can change into a beautiful place.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 043 Corrina Owens (purple cork) from Customer Evangelist to Chief Evangelist 43 43 043 Corrina Owens (purple cork) from Customer Evangelist to Chief Evangelist full 5ba31a17-2ca6-45c2-a2eb-6e56e9bc1d41 https://share.transistor.fm/s/cf3aaa84 In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs.

Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company, and the competition. Learn about her current focus on positioning and the impact of AI on go-to-market strategy. 

Takeaways:

  • The most important role of a Chief Evangelist is to deeply understand the voice of the customer, where the customer is, what their goals and aspirations are, and what you’re solving for them.

  • When considering implementing an evangelist role, look to your ideal customers. When considering hiring the right person, consider an evangelist title - especially if you want them to work across traditional boundaries and have a broader, more holistic impact on customer experience..

  • If your product or service doesn’t have a clear category in the minds of your customers, you and your competitors have a problem and an opportunity. An evangelist may be uniquely prepared to help.

  • Despite the role of AI and technology, recognize the irreplaceable value of human creativity and human connection that evangelism can bring for business success.

  • The need to feel seen and heard remains constant, but few people are getting what they need. Invest in active listening and open conversation to make people feel valued. Whether managing teams, connecting with customers, or interacting with anyone else, a little patience, empathy, and curiosity go a long way.

Quote of the Show:

  • “In the age of AI, creators and evangelists are going to reign supreme. Because it’s the person behind the tools, technologies, frameworks, templates, and playbooks who’s really the secret sauce.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs.

Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company, and the competition. Learn about her current focus on positioning and the impact of AI on go-to-market strategy. 

Takeaways:

  • The most important role of a Chief Evangelist is to deeply understand the voice of the customer, where the customer is, what their goals and aspirations are, and what you’re solving for them.

  • When considering implementing an evangelist role, look to your ideal customers. When considering hiring the right person, consider an evangelist title - especially if you want them to work across traditional boundaries and have a broader, more holistic impact on customer experience..

  • If your product or service doesn’t have a clear category in the minds of your customers, you and your competitors have a problem and an opportunity. An evangelist may be uniquely prepared to help.

  • Despite the role of AI and technology, recognize the irreplaceable value of human creativity and human connection that evangelism can bring for business success.

  • The need to feel seen and heard remains constant, but few people are getting what they need. Invest in active listening and open conversation to make people feel valued. Whether managing teams, connecting with customers, or interacting with anyone else, a little patience, empathy, and curiosity go a long way.

Quote of the Show:

  • “In the age of AI, creators and evangelists are going to reign supreme. Because it’s the person behind the tools, technologies, frameworks, templates, and playbooks who’s really the secret sauce.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 27 Dec 2023 23:00:00 -0500 Chief Evangelist Chief Evangelist 2067 In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs.

Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company, and the competition. Learn about her current focus on positioning and the impact of AI on go-to-market strategy. 

Takeaways:

  • The most important role of a Chief Evangelist is to deeply understand the voice of the customer, where the customer is, what their goals and aspirations are, and what you’re solving for them.

  • When considering implementing an evangelist role, look to your ideal customers. When considering hiring the right person, consider an evangelist title - especially if you want them to work across traditional boundaries and have a broader, more holistic impact on customer experience..

  • If your product or service doesn’t have a clear category in the minds of your customers, you and your competitors have a problem and an opportunity. An evangelist may be uniquely prepared to help.

  • Despite the role of AI and technology, recognize the irreplaceable value of human creativity and human connection that evangelism can bring for business success.

  • The need to feel seen and heard remains constant, but few people are getting what they need. Invest in active listening and open conversation to make people feel valued. Whether managing teams, connecting with customers, or interacting with anyone else, a little patience, empathy, and curiosity go a long way.

Quote of the Show:

  • “In the age of AI, creators and evangelists are going to reign supreme. Because it’s the person behind the tools, technologies, frameworks, templates, and playbooks who’s really the secret sauce.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 042 Udi Ledergor (Gong) on Igniting Demand and Evangelism 42 42 042 Udi Ledergor (Gong) on Igniting Demand and Evangelism full 99fc0530-0d7e-4389-a88e-59bd444f9dc7 https://share.transistor.fm/s/672784f3 This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.

Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!

Four top takeaways:

  • The most important role of a Chief Evangelist is to ignite market demand and create other evangelists in order to drive a self-sustaining movement.
  • B2B marketing, influenced by B2C practices, has adopted a more human, approachable, and communicative style, exemplified by Gong's vibrant, unbuttoned branding. The rise of evangelism is consistent with this more human approach.
  • After years of growth, a VP or C-suite role can become slower and more operational. If this doesn’t play to your strengths, shifting to an evangelist role brings you back to the work of solving problems, acting quickly, and - in Udi’s case - doing hands-on marketing.
  • When hiring an evangelist, consider their domain expertise, connections, and credibility. Ensure genuine alignment with your company's values. Strong communication skills, especially in public speaking, are obviously helpful, too. Look for someone who can tell a bigger story—whether your company is creating or disrupting a category. Evangelism isn't for every company, but for those with transformative ideas, it can be a powerful strategy.

Quote of the Show:

  • “I do see evangelism as an extension of marketing. More and more companies are starting to realize the importance and impact evangelism can make. And I see more companies talking to me about hiring this function for themselves.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.

Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!

Four top takeaways:

  • The most important role of a Chief Evangelist is to ignite market demand and create other evangelists in order to drive a self-sustaining movement.
  • B2B marketing, influenced by B2C practices, has adopted a more human, approachable, and communicative style, exemplified by Gong's vibrant, unbuttoned branding. The rise of evangelism is consistent with this more human approach.
  • After years of growth, a VP or C-suite role can become slower and more operational. If this doesn’t play to your strengths, shifting to an evangelist role brings you back to the work of solving problems, acting quickly, and - in Udi’s case - doing hands-on marketing.
  • When hiring an evangelist, consider their domain expertise, connections, and credibility. Ensure genuine alignment with your company's values. Strong communication skills, especially in public speaking, are obviously helpful, too. Look for someone who can tell a bigger story—whether your company is creating or disrupting a category. Evangelism isn't for every company, but for those with transformative ideas, it can be a powerful strategy.

Quote of the Show:

  • “I do see evangelism as an extension of marketing. More and more companies are starting to realize the importance and impact evangelism can make. And I see more companies talking to me about hiring this function for themselves.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Mon, 04 Dec 2023 23:00:00 -0500 Chief Evangelist Chief Evangelist 3062 This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.

Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!

Four top takeaways:

  • The most important role of a Chief Evangelist is to ignite market demand and create other evangelists in order to drive a self-sustaining movement.
  • B2B marketing, influenced by B2C practices, has adopted a more human, approachable, and communicative style, exemplified by Gong's vibrant, unbuttoned branding. The rise of evangelism is consistent with this more human approach.
  • After years of growth, a VP or C-suite role can become slower and more operational. If this doesn’t play to your strengths, shifting to an evangelist role brings you back to the work of solving problems, acting quickly, and - in Udi’s case - doing hands-on marketing.
  • When hiring an evangelist, consider their domain expertise, connections, and credibility. Ensure genuine alignment with your company's values. Strong communication skills, especially in public speaking, are obviously helpful, too. Look for someone who can tell a bigger story—whether your company is creating or disrupting a category. Evangelism isn't for every company, but for those with transformative ideas, it can be a powerful strategy.

Quote of the Show:

  • “I do see evangelism as an extension of marketing. More and more companies are starting to realize the importance and impact evangelism can make. And I see more companies talking to me about hiring this function for themselves.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 041 Richie Cotton (DataCamp) on Creating Courses and Confidence 41 41 041 Richie Cotton (DataCamp) on Creating Courses and Confidence full fd6d36d4-200c-4379-b8c4-cd27dd2bc656 https://share.transistor.fm/s/0ff4dfdc In today's episode, Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for creating impactful content to drive top-of-funnel and customizing curriculum to achieve specific learning objectives.

Richie takes us through his career journey, transitioning from course creation to a more commercially focused position in the learning solutions team. He reflects on an unexpected yet welcomed shift to his current role as a data evangelist at DataCamp. Throughout the conversation, he emphasizes the crucial importance of data literacy.

Takeaways:

  • A data evangelist's key role is to boost confidence in using data, emphasizing that everyone has inherent skills. Beyond promoting products, the focus is on reducing fear (or even terror!) by guiding people to take simple steps to use data more effectively in their personal and professional lives.

  • Strategic preparation is key to effective content creation - whether course, podcast, book, or anything else. Consider the audience's background, current knowledge, and desired outcome.

  • Richie’s evolved from creating courses to a commercially focused role in the learning solutions team, which works closely with sales and customer success to guide business clients toward effective data training programs. His transition into the evangelist role was unexpected but embraced, highlighting the importance of demystifying the role of an evangelist by spreading awareness and understanding.

  • DataCamp’s four-person media team, of which he’s a member, is like a band of musicians. They’re closest to - but independent from - the marketing team and their metrics generally drive top of the funnel and start of the sales process. His personal KPIs are related to content creation and output.

Quote of the Show:

  • “It’s just empathy, really. You need to put yourself in the position of the people you’re speaking to and try to understand what they care about.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> In today's episode, Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for creating impactful content to drive top-of-funnel and customizing curriculum to achieve specific learning objectives.

Richie takes us through his career journey, transitioning from course creation to a more commercially focused position in the learning solutions team. He reflects on an unexpected yet welcomed shift to his current role as a data evangelist at DataCamp. Throughout the conversation, he emphasizes the crucial importance of data literacy.

Takeaways:

  • A data evangelist's key role is to boost confidence in using data, emphasizing that everyone has inherent skills. Beyond promoting products, the focus is on reducing fear (or even terror!) by guiding people to take simple steps to use data more effectively in their personal and professional lives.

  • Strategic preparation is key to effective content creation - whether course, podcast, book, or anything else. Consider the audience's background, current knowledge, and desired outcome.

  • Richie’s evolved from creating courses to a commercially focused role in the learning solutions team, which works closely with sales and customer success to guide business clients toward effective data training programs. His transition into the evangelist role was unexpected but embraced, highlighting the importance of demystifying the role of an evangelist by spreading awareness and understanding.

  • DataCamp’s four-person media team, of which he’s a member, is like a band of musicians. They’re closest to - but independent from - the marketing team and their metrics generally drive top of the funnel and start of the sales process. His personal KPIs are related to content creation and output.

Quote of the Show:

  • “It’s just empathy, really. You need to put yourself in the position of the people you’re speaking to and try to understand what they care about.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Wed, 15 Nov 2023 23:00:00 -0500 Chief Evangelist Chief Evangelist 2995 In today's episode, Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for creating impactful content to drive top-of-funnel and customizing curriculum to achieve specific learning objectives.

Richie takes us through his career journey, transitioning from course creation to a more commercially focused position in the learning solutions team. He reflects on an unexpected yet welcomed shift to his current role as a data evangelist at DataCamp. Throughout the conversation, he emphasizes the crucial importance of data literacy.

Takeaways:

  • A data evangelist's key role is to boost confidence in using data, emphasizing that everyone has inherent skills. Beyond promoting products, the focus is on reducing fear (or even terror!) by guiding people to take simple steps to use data more effectively in their personal and professional lives.

  • Strategic preparation is key to effective content creation - whether course, podcast, book, or anything else. Consider the audience's background, current knowledge, and desired outcome.

  • Richie’s evolved from creating courses to a commercially focused role in the learning solutions team, which works closely with sales and customer success to guide business clients toward effective data training programs. His transition into the evangelist role was unexpected but embraced, highlighting the importance of demystifying the role of an evangelist by spreading awareness and understanding.

  • DataCamp’s four-person media team, of which he’s a member, is like a band of musicians. They’re closest to - but independent from - the marketing team and their metrics generally drive top of the funnel and start of the sales process. His personal KPIs are related to content creation and output.

Quote of the Show:

  • “It’s just empathy, really. You need to put yourself in the position of the people you’re speaking to and try to understand what they care about.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 040 Martin Schneider (Annuitas) from Journalist to Analyst to Marketer to Evangelist 40 40 040 Martin Schneider (Annuitas) from Journalist to Analyst to Marketer to Evangelist full 7df2a7ee-e7ec-43ac-8c67-a33347867c91 https://share.transistor.fm/s/6350ed73 In this episode, our guest, Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision.

Learn his path from journalist to analyst to marketer to evangelist and his process of establishing the evangelist roles within a few different organizations. Hear the unique skills and value built at each stage of his career journey that allowed him to find success with evangelism.

Takeaways:

  • An evangelist's key role is to create believers by crafting compelling narratives that inspire confidence in the “why” and “how.” In the subscription, you’re not just selling products; you’re helping people join and stay through shared belief.

  • An ex-analyst could be a great evangelist for you - to help you get noticed, get legitimized, gain authority, earn coverage, get quoted, get sourced and create differentiation. The AR and PR functions benefit from an evangelist.

  • Though it’s difficult to prove efficacy, you can look for evidence like competitors stealing your language or overbid on your keywords. You’re looking for evidence all around that your language and point of view are taking hold in the market.

  • An evangelist needs to be credible and authoritative (relative to product and best practices), to source and share great stories of your own (not just parroting product marketing), and to tell more than a company story (going beyond the pitch deck). You need to structure it well, incentivize others throughout the org, and engage them for shared belief in bigger narratives.

Quote of the Show:

  • “As we move into the subscription economy and everything is a service, you’re not just selling products anymore, you’re getting people to join and they’ve got to be believers.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> In this episode, our guest, Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision.

Learn his path from journalist to analyst to marketer to evangelist and his process of establishing the evangelist roles within a few different organizations. Hear the unique skills and value built at each stage of his career journey that allowed him to find success with evangelism.

Takeaways:

  • An evangelist's key role is to create believers by crafting compelling narratives that inspire confidence in the “why” and “how.” In the subscription, you’re not just selling products; you’re helping people join and stay through shared belief.

  • An ex-analyst could be a great evangelist for you - to help you get noticed, get legitimized, gain authority, earn coverage, get quoted, get sourced and create differentiation. The AR and PR functions benefit from an evangelist.

  • Though it’s difficult to prove efficacy, you can look for evidence like competitors stealing your language or overbid on your keywords. You’re looking for evidence all around that your language and point of view are taking hold in the market.

  • An evangelist needs to be credible and authoritative (relative to product and best practices), to source and share great stories of your own (not just parroting product marketing), and to tell more than a company story (going beyond the pitch deck). You need to structure it well, incentivize others throughout the org, and engage them for shared belief in bigger narratives.

Quote of the Show:

  • “As we move into the subscription economy and everything is a service, you’re not just selling products anymore, you’re getting people to join and they’ve got to be believers.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 02 Nov 2023 00:00:00 -0400 Chief Evangelist Chief Evangelist 3558 In this episode, our guest, Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision.

Learn his path from journalist to analyst to marketer to evangelist and his process of establishing the evangelist roles within a few different organizations. Hear the unique skills and value built at each stage of his career journey that allowed him to find success with evangelism.

Takeaways:

  • An evangelist's key role is to create believers by crafting compelling narratives that inspire confidence in the “why” and “how.” In the subscription, you’re not just selling products; you’re helping people join and stay through shared belief.

  • An ex-analyst could be a great evangelist for you - to help you get noticed, get legitimized, gain authority, earn coverage, get quoted, get sourced and create differentiation. The AR and PR functions benefit from an evangelist.

  • Though it’s difficult to prove efficacy, you can look for evidence like competitors stealing your language or overbid on your keywords. You’re looking for evidence all around that your language and point of view are taking hold in the market.

  • An evangelist needs to be credible and authoritative (relative to product and best practices), to source and share great stories of your own (not just parroting product marketing), and to tell more than a company story (going beyond the pitch deck). You need to structure it well, incentivize others throughout the org, and engage them for shared belief in bigger narratives.

Quote of the Show:

  • “As we move into the subscription economy and everything is a service, you’re not just selling products anymore, you’re getting people to join and they’ve got to be believers.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 039 Ton Dobbe on Driving Your Mission with Empathy and Remarkability 39 39 039 Ton Dobbe on Driving Your Mission with Empathy and Remarkability full 348684fa-a944-4ada-9a10-31518b00fae6 https://share.transistor.fm/s/86349e4f In today's episode, we're thrilled to have Ton Dobbe, the founder of Value Inspiration and the author of The Remarkable Effect - The Essential Book for Tech Entrepreneurs on a Mission. Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute. 

Discover Ton's insights on achieving true remarkability and learn how to apply his innovative methodology to create meaningful differentiation and exceed customer expectations. He also delves into his mission at Value Inspiration and reveals the transformative role product marketing has played throughout his career journey.

Takeaways:

  • The most important role of an evangelist is to get people energized to make a transformative journey. People need to trust that there’s a different and better way and to pursue it.
  • Be remarkable in your business; remarkability is your “magic glue.” Understand what makes you unique, identify ideal customers, and cultivate these relationships. Passionate fans spread the word. Find your niche; don't aim to please everyone.
  • “Empathy is underrated” in both sales and marketing. Developing it requires that the meaningful difference you’re evangelizing is first and foremost. People need to see themselves in it and to feel, realize, and experience it. Revenue and profit follow.
  • The things humans do don’t scale. Yet we can create meaningful differentiation and competitive advantage through human activities. issues, you'll stand out, even against bigger competitors. Prioritize solving highly valuable and critical problems in a way that surpasses customer expectations for lasting impact.

Quote of the Show:

  • “You’re on a mission to take a friction out of the market that’s been holding businesses back for too long. Name that. Make it specific.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> In today's episode, we're thrilled to have Ton Dobbe, the founder of Value Inspiration and the author of The Remarkable Effect - The Essential Book for Tech Entrepreneurs on a Mission. Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute. 

Discover Ton's insights on achieving true remarkability and learn how to apply his innovative methodology to create meaningful differentiation and exceed customer expectations. He also delves into his mission at Value Inspiration and reveals the transformative role product marketing has played throughout his career journey.

Takeaways:

  • The most important role of an evangelist is to get people energized to make a transformative journey. People need to trust that there’s a different and better way and to pursue it.
  • Be remarkable in your business; remarkability is your “magic glue.” Understand what makes you unique, identify ideal customers, and cultivate these relationships. Passionate fans spread the word. Find your niche; don't aim to please everyone.
  • “Empathy is underrated” in both sales and marketing. Developing it requires that the meaningful difference you’re evangelizing is first and foremost. People need to see themselves in it and to feel, realize, and experience it. Revenue and profit follow.
  • The things humans do don’t scale. Yet we can create meaningful differentiation and competitive advantage through human activities. issues, you'll stand out, even against bigger competitors. Prioritize solving highly valuable and critical problems in a way that surpasses customer expectations for lasting impact.

Quote of the Show:

  • “You’re on a mission to take a friction out of the market that’s been holding businesses back for too long. Name that. Make it specific.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 19 Oct 2023 00:00:00 -0400 Chief Evangelist Chief Evangelist 3111 In today's episode, we're thrilled to have Ton Dobbe, the founder of Value Inspiration and the author of The Remarkable Effect - The Essential Book for Tech Entrepreneurs on a Mission. Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute. 

Discover Ton's insights on achieving true remarkability and learn how to apply his innovative methodology to create meaningful differentiation and exceed customer expectations. He also delves into his mission at Value Inspiration and reveals the transformative role product marketing has played throughout his career journey.

Takeaways:

  • The most important role of an evangelist is to get people energized to make a transformative journey. People need to trust that there’s a different and better way and to pursue it.
  • Be remarkable in your business; remarkability is your “magic glue.” Understand what makes you unique, identify ideal customers, and cultivate these relationships. Passionate fans spread the word. Find your niche; don't aim to please everyone.
  • “Empathy is underrated” in both sales and marketing. Developing it requires that the meaningful difference you’re evangelizing is first and foremost. People need to see themselves in it and to feel, realize, and experience it. Revenue and profit follow.
  • The things humans do don’t scale. Yet we can create meaningful differentiation and competitive advantage through human activities. issues, you'll stand out, even against bigger competitors. Prioritize solving highly valuable and critical problems in a way that surpasses customer expectations for lasting impact.

Quote of the Show:

  • “You’re on a mission to take a friction out of the market that’s been holding businesses back for too long. Name that. Make it specific.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 038 Pablo Gonzalez on Your Point of View and Content Leverage 38 38 038 Pablo Gonzalez on Your Point of View and Content Leverage full 2038969d-3d9a-4ffa-9fa2-eb4254309fe3 https://share.transistor.fm/s/adafe93d Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community.

Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience. It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes

Takeaways:

  • The most important role of an evangelist is to be the tip of the spear in championing a point of view, generating content leverage, and rallying a community around the problem you aim to address.

  • To become a category leader, focus on evangelizing your perspective and problem, not your product or brand. This involves crafting a compelling point of view (POV) that addresses the current state, the problem, its effects, the new category solution, and its future impact with real-world use cases.

  • Effectively spearheading market interaction involves iterating through different articulations of your POV and leveraging content to communicate your message on digital stages, podcasts, shows, and other channels.

  • Being an evangelist means engaging people in something they care about. An evangelist serves as a “pied piper,” spreading a shared POV to build a receptive community, creating a vital flywheel for successful companies.

Quote of the Show:

  • “I want to be a person who proves that community creation is the most viable form of business development in this new era.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community.

Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience. It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes

Takeaways:

  • The most important role of an evangelist is to be the tip of the spear in championing a point of view, generating content leverage, and rallying a community around the problem you aim to address.

  • To become a category leader, focus on evangelizing your perspective and problem, not your product or brand. This involves crafting a compelling point of view (POV) that addresses the current state, the problem, its effects, the new category solution, and its future impact with real-world use cases.

  • Effectively spearheading market interaction involves iterating through different articulations of your POV and leveraging content to communicate your message on digital stages, podcasts, shows, and other channels.

  • Being an evangelist means engaging people in something they care about. An evangelist serves as a “pied piper,” spreading a shared POV to build a receptive community, creating a vital flywheel for successful companies.

Quote of the Show:

  • “I want to be a person who proves that community creation is the most viable form of business development in this new era.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 05 Oct 2023 00:00:00 -0400 Chief Evangelist Chief Evangelist 3552 Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community.

Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience. It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes

Takeaways:

  • The most important role of an evangelist is to be the tip of the spear in championing a point of view, generating content leverage, and rallying a community around the problem you aim to address.

  • To become a category leader, focus on evangelizing your perspective and problem, not your product or brand. This involves crafting a compelling point of view (POV) that addresses the current state, the problem, its effects, the new category solution, and its future impact with real-world use cases.

  • Effectively spearheading market interaction involves iterating through different articulations of your POV and leveraging content to communicate your message on digital stages, podcasts, shows, and other channels.

  • Being an evangelist means engaging people in something they care about. An evangelist serves as a “pied piper,” spreading a shared POV to build a receptive community, creating a vital flywheel for successful companies.

Quote of the Show:

  • “I want to be a person who proves that community creation is the most viable form of business development in this new era.”

 Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 037 David Ross (Miro) on Coaching, Consulting, and Conversation 37 37 037 David Ross (Miro) on Coaching, Consulting, and Conversation full 81c4ec8e-04e7-42f7-a1c8-efb90a0ece20 https://share.transistor.fm/s/e2ea299c Today’s guest is David Ross, Principal Agile Product Evangelist at Miro. He joins host Ethan Beute as they navigate the shift from being a practitioner to assuming the role of an advocate.
Dave shares three specific ways he stays sharp, up to date, and in touch with the latest in his field, how he generated demand for his expertise and evangelism, and why his background in coaching and consulting lends itself so well to his evangelist role.

Takeaways:

  • The most crucial role of an evangelist is to engage in meaningful conversations with customers, understand their needs, and learn about them to serve them better. For a product evangelist, this often involves product use, under-use, or non-use!

  • Rather than prescribing solutions, ask powerful, open-ended questions and guide customers to find their own solutions, much like a therapist would. Communication skills, empathy, and a commitment to helping people are essential traits for this.

  • The work of evangelism and the role of an evangelist may be for you, even if you don’t plan for it, expect it, or even know what it is. Hear the process Dave undertook to pursue, learn about, and find joy in his relatively new position – and how he explains it to family and friends!

  • Use multiple channels to be of highest value. Dave shares how he built relationships with the sales and customer success teams to reach prospects and customers, engages in the Miro Discovery Center, attends key conference in the agile community, and teaches business agility and agile use cases internally.

Quote of the Show:

  • “You’re talking to people and trying to help solve their problems in a collaborative way.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is David Ross, Principal Agile Product Evangelist at Miro. He joins host Ethan Beute as they navigate the shift from being a practitioner to assuming the role of an advocate.
Dave shares three specific ways he stays sharp, up to date, and in touch with the latest in his field, how he generated demand for his expertise and evangelism, and why his background in coaching and consulting lends itself so well to his evangelist role.

Takeaways:

  • The most crucial role of an evangelist is to engage in meaningful conversations with customers, understand their needs, and learn about them to serve them better. For a product evangelist, this often involves product use, under-use, or non-use!

  • Rather than prescribing solutions, ask powerful, open-ended questions and guide customers to find their own solutions, much like a therapist would. Communication skills, empathy, and a commitment to helping people are essential traits for this.

  • The work of evangelism and the role of an evangelist may be for you, even if you don’t plan for it, expect it, or even know what it is. Hear the process Dave undertook to pursue, learn about, and find joy in his relatively new position – and how he explains it to family and friends!

  • Use multiple channels to be of highest value. Dave shares how he built relationships with the sales and customer success teams to reach prospects and customers, engages in the Miro Discovery Center, attends key conference in the agile community, and teaches business agility and agile use cases internally.

Quote of the Show:

  • “You’re talking to people and trying to help solve their problems in a collaborative way.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 21 Sep 2023 00:00:00 -0400 Chief Evangelist Chief Evangelist 3445 Today’s guest is David Ross, Principal Agile Product Evangelist at Miro. He joins host Ethan Beute as they navigate the shift from being a practitioner to assuming the role of an advocate.
Dave shares three specific ways he stays sharp, up to date, and in touch with the latest in his field, how he generated demand for his expertise and evangelism, and why his background in coaching and consulting lends itself so well to his evangelist role.

Takeaways:

  • The most crucial role of an evangelist is to engage in meaningful conversations with customers, understand their needs, and learn about them to serve them better. For a product evangelist, this often involves product use, under-use, or non-use!

  • Rather than prescribing solutions, ask powerful, open-ended questions and guide customers to find their own solutions, much like a therapist would. Communication skills, empathy, and a commitment to helping people are essential traits for this.

  • The work of evangelism and the role of an evangelist may be for you, even if you don’t plan for it, expect it, or even know what it is. Hear the process Dave undertook to pursue, learn about, and find joy in his relatively new position – and how he explains it to family and friends!

  • Use multiple channels to be of highest value. Dave shares how he built relationships with the sales and customer success teams to reach prospects and customers, engages in the Miro Discovery Center, attends key conference in the agile community, and teaches business agility and agile use cases internally.

Quote of the Show:

  • “You’re talking to people and trying to help solve their problems in a collaborative way.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 036 Shaun Plant (LawVu) on Redefining the Practice of Law 36 36 036 Shaun Plant (LawVu) on Redefining the Practice of Law full f130735f-6511-42fb-83e8-eb5f0d51602c https://share.transistor.fm/s/ab33da7e Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.

Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.

Takeaways:

  • The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.

  • In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.

  • The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.

  • Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.

Quote of the Show:

  • “We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”

Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.

Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.

Takeaways:

  • The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.

  • In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.

  • The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.

  • Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.

Quote of the Show:

  • “We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”

Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 14 Sep 2023 00:00:00 -0400 Chief Evangelist Chief Evangelist 3380 Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.

Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.

Takeaways:

  • The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.

  • In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.

  • The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.

  • Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.

Quote of the Show:

  • “We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”

Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 035 Casey Cheshire (Ringmaster) on Podcasting for Voice of the Customer 35 35 035 Casey Cheshire (Ringmaster) on Podcasting for Voice of the Customer full dc5886f0-be41-477b-bdb5-45a7bf623b83 https://share.transistor.fm/s/ec305cc9 Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast!

Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.

Takeaways:

  • The most important role of an evangelist is to continuously engage with people, understand their challenges, and represent both your company and customers authentically. In our increasingly digital world, where sales and marketing tech depersonalizes and dehumanizes the experience, evangelism reprioritizes genuine connections.
  • Center everything around the customer, even when naming your podcast. Name it for or about your target audience, shape the discussion around their interests, and focus on what you aim to discover from them. And, of course, make them the guests!
  • Evangelism is work that needs to be done – just like sales, marketing, or finance. Paving the way and gaining a competitive edge are two results of creating an evangelist role. For Casey, a dedicated evangelist role champions the customer’s voice and advances thought leadership.
  • Use a podcast for systematic and consistent customer engagement, providing a steady flow of valuable insights. Casey explains how podcasts offer a more effective and appreciative way to connect with customers compared to surveys and one-off projects. Sharing your podcast platform is another valuable relationship-building strategy that overcomes the hurdle of initiating conversations with prospects.


Quote of the Show:

  • “There is no more efficient and effective a way to connect with and learn from your customer than a podcast. It’s a slow-drip espresso of customer information and connection.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

  • YouTube: https://youtu.be/kvlC1obMikQ 
  • Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t?si=e8743721f8954a20
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400?i=1000627033181
  • Chief Evangelist: https://www.chiefevangelist.com/035-casey-cheshire-ringmaster-on-podcasting-for-voice-of-the-customer


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast!

Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.

Takeaways:

  • The most important role of an evangelist is to continuously engage with people, understand their challenges, and represent both your company and customers authentically. In our increasingly digital world, where sales and marketing tech depersonalizes and dehumanizes the experience, evangelism reprioritizes genuine connections.
  • Center everything around the customer, even when naming your podcast. Name it for or about your target audience, shape the discussion around their interests, and focus on what you aim to discover from them. And, of course, make them the guests!
  • Evangelism is work that needs to be done – just like sales, marketing, or finance. Paving the way and gaining a competitive edge are two results of creating an evangelist role. For Casey, a dedicated evangelist role champions the customer’s voice and advances thought leadership.
  • Use a podcast for systematic and consistent customer engagement, providing a steady flow of valuable insights. Casey explains how podcasts offer a more effective and appreciative way to connect with customers compared to surveys and one-off projects. Sharing your podcast platform is another valuable relationship-building strategy that overcomes the hurdle of initiating conversations with prospects.


Quote of the Show:

  • “There is no more efficient and effective a way to connect with and learn from your customer than a podcast. It’s a slow-drip espresso of customer information and connection.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

  • YouTube: https://youtu.be/kvlC1obMikQ 
  • Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t?si=e8743721f8954a20
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400?i=1000627033181
  • Chief Evangelist: https://www.chiefevangelist.com/035-casey-cheshire-ringmaster-on-podcasting-for-voice-of-the-customer


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 07 Sep 2023 00:00:00 -0400 Chief Evangelist Chief Evangelist 3736 Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast!

Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.

Takeaways:

  • The most important role of an evangelist is to continuously engage with people, understand their challenges, and represent both your company and customers authentically. In our increasingly digital world, where sales and marketing tech depersonalizes and dehumanizes the experience, evangelism reprioritizes genuine connections.
  • Center everything around the customer, even when naming your podcast. Name it for or about your target audience, shape the discussion around their interests, and focus on what you aim to discover from them. And, of course, make them the guests!
  • Evangelism is work that needs to be done – just like sales, marketing, or finance. Paving the way and gaining a competitive edge are two results of creating an evangelist role. For Casey, a dedicated evangelist role champions the customer’s voice and advances thought leadership.
  • Use a podcast for systematic and consistent customer engagement, providing a steady flow of valuable insights. Casey explains how podcasts offer a more effective and appreciative way to connect with customers compared to surveys and one-off projects. Sharing your podcast platform is another valuable relationship-building strategy that overcomes the hurdle of initiating conversations with prospects.


Quote of the Show:

  • “There is no more efficient and effective a way to connect with and learn from your customer than a podcast. It’s a slow-drip espresso of customer information and connection.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

  • YouTube: https://youtu.be/kvlC1obMikQ 
  • Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t?si=e8743721f8954a20
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400?i=1000627033181
  • Chief Evangelist: https://www.chiefevangelist.com/035-casey-cheshire-ringmaster-on-podcasting-for-voice-of-the-customer


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute Bjørn Bauge 034 Amelia Taylor on Sourcing and Influencing Revenue as an Evangelist 34 34 034 Amelia Taylor on Sourcing and Influencing Revenue as an Evangelist full 5b1674d8-245d-4345-bc32-20d0f49f9e2b https://share.transistor.fm/s/0b5bcf44 Today’s guest is Amelia Taylor, Evangelist and GTM Strategist at Regie.ai. She joins host Ethan Beute to share the story of evolving from a sales role into an evangelist role – how she did it, why she did it, and how it’s going.

Amelia shares the essence of being an evangelist, a role that demands an unwavering dedication to spreading messages and ideas in the most impactful manner possible. She explains how to meet today’s and tomorrow’s buyers with both EQ and IQ, as the dynamics of human interaction, the behavior of buyers, and the role of salespeople are all shifting.


Takeaways:

  • The most important role of an evangelist is to connect with people in a genuine and helpful way. Amelia emphasizes the importance of being true to yourself and of taking on the roles of peer and friend to clients. This approach cultivates a comfortable atmosphere, leading to higher success rates.

  • The concealed domain of dark society carries dual potentials that evangelism can unlock. Amelia believes the future of sales prioritizes IQ, EQ, and interpersonal dynamics – meeting, engaging, and serving buyers in the places they live and work.

  • “But is this sales?” This is a question Amelia asks as she breaks out of the sales box in an effort to go to where your buyers are, leverage existing relationships (with advisors, for example), and source revenue in unorthodox ways. Adapting to changes in the buying process may drive more evangelist roles.

  • Shifting from a sales role to an evangelist role involved selling the concept to the CEO, the CMO, and others. If you take this path, put a clear plan together – including primary areas of focus (or activity “buckets”) and revenue targets you expect to source and influence.



Quote of the Show:

  • “You have to go where your buyers live. Being present there. Being human. Being yourself. Being a peer and a friend to your buyer. That’s how buyers are buying.”



 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Amelia Taylor, Evangelist and GTM Strategist at Regie.ai. She joins host Ethan Beute to share the story of evolving from a sales role into an evangelist role – how she did it, why she did it, and how it’s going.

Amelia shares the essence of being an evangelist, a role that demands an unwavering dedication to spreading messages and ideas in the most impactful manner possible. She explains how to meet today’s and tomorrow’s buyers with both EQ and IQ, as the dynamics of human interaction, the behavior of buyers, and the role of salespeople are all shifting.


Takeaways:

  • The most important role of an evangelist is to connect with people in a genuine and helpful way. Amelia emphasizes the importance of being true to yourself and of taking on the roles of peer and friend to clients. This approach cultivates a comfortable atmosphere, leading to higher success rates.

  • The concealed domain of dark society carries dual potentials that evangelism can unlock. Amelia believes the future of sales prioritizes IQ, EQ, and interpersonal dynamics – meeting, engaging, and serving buyers in the places they live and work.

  • “But is this sales?” This is a question Amelia asks as she breaks out of the sales box in an effort to go to where your buyers are, leverage existing relationships (with advisors, for example), and source revenue in unorthodox ways. Adapting to changes in the buying process may drive more evangelist roles.

  • Shifting from a sales role to an evangelist role involved selling the concept to the CEO, the CMO, and others. If you take this path, put a clear plan together – including primary areas of focus (or activity “buckets”) and revenue targets you expect to source and influence.



Quote of the Show:

  • “You have to go where your buyers live. Being present there. Being human. Being yourself. Being a peer and a friend to your buyer. That’s how buyers are buying.”



 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 24 Aug 2023 01:00:00 -0400 Ringmaster Ringmaster 3462 Today’s guest is Amelia Taylor, Evangelist and GTM Strategist at Regie.ai. She joins host Ethan Beute to share the story of evolving from a sales role into an evangelist role – how she did it, why she did it, and how it’s going.

Amelia shares the essence of being an evangelist, a role that demands an unwavering dedication to spreading messages and ideas in the most impactful manner possible. She explains how to meet today’s and tomorrow’s buyers with both EQ and IQ, as the dynamics of human interaction, the behavior of buyers, and the role of salespeople are all shifting.


Takeaways:

  • The most important role of an evangelist is to connect with people in a genuine and helpful way. Amelia emphasizes the importance of being true to yourself and of taking on the roles of peer and friend to clients. This approach cultivates a comfortable atmosphere, leading to higher success rates.

  • The concealed domain of dark society carries dual potentials that evangelism can unlock. Amelia believes the future of sales prioritizes IQ, EQ, and interpersonal dynamics – meeting, engaging, and serving buyers in the places they live and work.

  • “But is this sales?” This is a question Amelia asks as she breaks out of the sales box in an effort to go to where your buyers are, leverage existing relationships (with advisors, for example), and source revenue in unorthodox ways. Adapting to changes in the buying process may drive more evangelist roles.

  • Shifting from a sales role to an evangelist role involved selling the concept to the CEO, the CMO, and others. If you take this path, put a clear plan together – including primary areas of focus (or activity “buckets”) and revenue targets you expect to source and influence.



Quote of the Show:

  • “You have to go where your buyers live. Being present there. Being human. Being yourself. Being a peer and a friend to your buyer. That’s how buyers are buying.”



 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Evangelist, Evangelism, Business, Entrepreneur, Marketing No Ethan Beute 033 Kristi Faltorusso on Customer Success Evangelism from the Outside In 33 33 033 Kristi Faltorusso on Customer Success Evangelism from the Outside In full 9d7ed376-7338-446c-bd7d-fd26de835dba https://share.transistor.fm/s/3c007b9a Today’s guest is Kristi Faltorusso, Chief Customer Officer at ClientSuccess and an active evangelist of the practice of customer success (CS). She joins host Ethan Beute to share practical and meaningful insights into change management and behavioral transformation.


Kristi shares her approach to advancing the discipline of CS, which is relatively new and which was lacking in voices, stories, and examples. She explains how she developed her voice and audience (including her struggles along the way) through an approach she describes as sharing selflessly.



Takeaways:

  • The most important role of an evangelist is education. Kristi identified the need for it within the domain of customer success and how she took on the challenge. The need for practical CS guidance extends beyond frontline practitioners or managerial leaders. This encompasses education for all stakeholders.
  • When joining ClientSuccess, Kristi had already earned authority and credibility through her achievements, challenges, and honesty. Her authentic and vulnerable nature connected with a growing audience, which made her interactions with clients genuine, relatable, and human.
  • Kristi created her audience engagement by recognizing the importance of situating herself with a larger community – of taking an “outside-in” approach. She guided her team to replicate her approach through active participation, observation, and introspection.
  • Companies seeking evangelists should consider people within their customer base. This enables a deeper understanding and view of customer needs, wants, motivations, actions, and stories. Kristi believes that the focus should be on identifying who excels at amplifying and using their voices in innovative ways.



Quote of the Show:

  • “I want to be able to drive change in our discipline and I believe that this is the way to do it.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Kristi Faltorusso, Chief Customer Officer at ClientSuccess and an active evangelist of the practice of customer success (CS). She joins host Ethan Beute to share practical and meaningful insights into change management and behavioral transformation.


Kristi shares her approach to advancing the discipline of CS, which is relatively new and which was lacking in voices, stories, and examples. She explains how she developed her voice and audience (including her struggles along the way) through an approach she describes as sharing selflessly.



Takeaways:

  • The most important role of an evangelist is education. Kristi identified the need for it within the domain of customer success and how she took on the challenge. The need for practical CS guidance extends beyond frontline practitioners or managerial leaders. This encompasses education for all stakeholders.
  • When joining ClientSuccess, Kristi had already earned authority and credibility through her achievements, challenges, and honesty. Her authentic and vulnerable nature connected with a growing audience, which made her interactions with clients genuine, relatable, and human.
  • Kristi created her audience engagement by recognizing the importance of situating herself with a larger community – of taking an “outside-in” approach. She guided her team to replicate her approach through active participation, observation, and introspection.
  • Companies seeking evangelists should consider people within their customer base. This enables a deeper understanding and view of customer needs, wants, motivations, actions, and stories. Kristi believes that the focus should be on identifying who excels at amplifying and using their voices in innovative ways.



Quote of the Show:

  • “I want to be able to drive change in our discipline and I believe that this is the way to do it.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 17 Aug 2023 01:00:00 -0400 Ringmaster Ringmaster 3080 Today’s guest is Kristi Faltorusso, Chief Customer Officer at ClientSuccess and an active evangelist of the practice of customer success (CS). She joins host Ethan Beute to share practical and meaningful insights into change management and behavioral transformation.


Kristi shares her approach to advancing the discipline of CS, which is relatively new and which was lacking in voices, stories, and examples. She explains how she developed her voice and audience (including her struggles along the way) through an approach she describes as sharing selflessly.



Takeaways:

  • The most important role of an evangelist is education. Kristi identified the need for it within the domain of customer success and how she took on the challenge. The need for practical CS guidance extends beyond frontline practitioners or managerial leaders. This encompasses education for all stakeholders.
  • When joining ClientSuccess, Kristi had already earned authority and credibility through her achievements, challenges, and honesty. Her authentic and vulnerable nature connected with a growing audience, which made her interactions with clients genuine, relatable, and human.
  • Kristi created her audience engagement by recognizing the importance of situating herself with a larger community – of taking an “outside-in” approach. She guided her team to replicate her approach through active participation, observation, and introspection.
  • Companies seeking evangelists should consider people within their customer base. This enables a deeper understanding and view of customer needs, wants, motivations, actions, and stories. Kristi believes that the focus should be on identifying who excels at amplifying and using their voices in innovative ways.



Quote of the Show:

  • “I want to be able to drive change in our discipline and I believe that this is the way to do it.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Evangelism, Business Growth, Marketing, Evangelist, Podcast No Ethan Beute 032 Jared Fuller (PartnerHacker/Reveal) on Nearbound and The Who Economy 32 32 032 Jared Fuller (PartnerHacker/Reveal) on Nearbound and The Who Economy full c4a2d503-9f08-4739-85ab-7ea8ba0138a5 https://share.transistor.fm/s/a4b961d1 Our guest today is Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal. Join Ethan Beute in this engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of near bound, and the role of evangelism.

Jared encourages evangelists to embrace their true selves, lead with genuineness and passion, navigate life authentically, and share their stories openly and honestly. This approach helps serve the emerging economy that favors “who” over “how.”



Takeaways:

  • The most important role of a chief evangelist lies in authenticity. The work must be done with passion, sincerity, and genuineness – qualities that can’t be bought or faked.
  • Three distinct types of entrepreneurs - builders, geniuses, and pros – start and build companies in three distinct ways. The one most aligned with thoughtful, strategic evangelism is the pro.
  • The process of crafting a manifesto helps in category creation and evangelism. With “Trust is the New Data,” Jared co-founded PartnerHacker with a well-developed and articulated point of view, foundation, and strategic direction.
  • Trust is essential to successfully guide individuals toward their desired outcomes. Building relationships and prioritizing people supports long-term, sustainable success more than highlighting credentials or pushing products. The trend is toward “who” over “how.”



Quote of the Show:

  • “We only trust people who’ve been to places we want to go. That’s how we buy today.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Our guest today is Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal. Join Ethan Beute in this engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of near bound, and the role of evangelism.

Jared encourages evangelists to embrace their true selves, lead with genuineness and passion, navigate life authentically, and share their stories openly and honestly. This approach helps serve the emerging economy that favors “who” over “how.”



Takeaways:

  • The most important role of a chief evangelist lies in authenticity. The work must be done with passion, sincerity, and genuineness – qualities that can’t be bought or faked.
  • Three distinct types of entrepreneurs - builders, geniuses, and pros – start and build companies in three distinct ways. The one most aligned with thoughtful, strategic evangelism is the pro.
  • The process of crafting a manifesto helps in category creation and evangelism. With “Trust is the New Data,” Jared co-founded PartnerHacker with a well-developed and articulated point of view, foundation, and strategic direction.
  • Trust is essential to successfully guide individuals toward their desired outcomes. Building relationships and prioritizing people supports long-term, sustainable success more than highlighting credentials or pushing products. The trend is toward “who” over “how.”



Quote of the Show:

  • “We only trust people who’ve been to places we want to go. That’s how we buy today.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 10 Aug 2023 01:00:00 -0400 Ringmaster Ringmaster 2819 Our guest today is Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal. Join Ethan Beute in this engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of near bound, and the role of evangelism.

Jared encourages evangelists to embrace their true selves, lead with genuineness and passion, navigate life authentically, and share their stories openly and honestly. This approach helps serve the emerging economy that favors “who” over “how.”



Takeaways:

  • The most important role of a chief evangelist lies in authenticity. The work must be done with passion, sincerity, and genuineness – qualities that can’t be bought or faked.
  • Three distinct types of entrepreneurs - builders, geniuses, and pros – start and build companies in three distinct ways. The one most aligned with thoughtful, strategic evangelism is the pro.
  • The process of crafting a manifesto helps in category creation and evangelism. With “Trust is the New Data,” Jared co-founded PartnerHacker with a well-developed and articulated point of view, foundation, and strategic direction.
  • Trust is essential to successfully guide individuals toward their desired outcomes. Building relationships and prioritizing people supports long-term, sustainable success more than highlighting credentials or pushing products. The trend is toward “who” over “how.”



Quote of the Show:

  • “We only trust people who’ve been to places we want to go. That’s how we buy today.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Evangelism, Evangelist, Business, Company, Community, Passion, Storytelling No Ethan Beute 031 Ami Arad (6sense) on Blending Experience and Hospitality 31 31 031 Ami Arad (6sense) on Blending Experience and Hospitality full 79fad3f7-396f-4716-8e96-43fe878f9fe7 https://share.transistor.fm/s/7d1c2a00 Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role


Ami shares his insights into incorporating showmanship and creating excitement in truly unique ways.



Takeaways:

  • The most important aspect of his role is to leverage showmanship and ignite excitement around solutions. Create an objective that centers on creating a buzz and garnering interest – and align with sales and revenue.

  • Throughout his career, Ami excelled as a showman – delivering demos and presentations as an evangelist and a sales engineer. He went above and beyond, infusing each moment with creativity and excitement. From captivating sales kickoffs to entertaining performances, Ami made it his mission to create an engaging experience for everyone involved. His efforts not only brought a sense of fun but also made events unforgettable.

  • Ami observed that in the corporate landscape, most companies relied on a single evangelist to represent their brand. These individual evangelists became the very embodiment of their respective businesses, leaving a lasting impression on anyone they encountered. When he joined 6sense, the team already had several familiar faces and respected voices in the market, so he has even more freedom to be himself.

  • Ami's ingenious strategy to boost engagement in their events involved the creation of extraordinary, specialized dinner and lunch experiences, carefully designed to immerse attendees in sight, sound, smell, taste, and touch. The production capitalizes on his unique blend of showmanship and hospitality.

Quote of the Show:

  • “We can train them over Zoom or we can do what I want to do, which will be more memorable, entertaining, educational, and even viral.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role


Ami shares his insights into incorporating showmanship and creating excitement in truly unique ways.



Takeaways:

  • The most important aspect of his role is to leverage showmanship and ignite excitement around solutions. Create an objective that centers on creating a buzz and garnering interest – and align with sales and revenue.

  • Throughout his career, Ami excelled as a showman – delivering demos and presentations as an evangelist and a sales engineer. He went above and beyond, infusing each moment with creativity and excitement. From captivating sales kickoffs to entertaining performances, Ami made it his mission to create an engaging experience for everyone involved. His efforts not only brought a sense of fun but also made events unforgettable.

  • Ami observed that in the corporate landscape, most companies relied on a single evangelist to represent their brand. These individual evangelists became the very embodiment of their respective businesses, leaving a lasting impression on anyone they encountered. When he joined 6sense, the team already had several familiar faces and respected voices in the market, so he has even more freedom to be himself.

  • Ami's ingenious strategy to boost engagement in their events involved the creation of extraordinary, specialized dinner and lunch experiences, carefully designed to immerse attendees in sight, sound, smell, taste, and touch. The production capitalizes on his unique blend of showmanship and hospitality.

Quote of the Show:

  • “We can train them over Zoom or we can do what I want to do, which will be more memorable, entertaining, educational, and even viral.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 27 Jul 2023 01:00:00 -0400 Ringmaster Ringmaster 3231 Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role


Ami shares his insights into incorporating showmanship and creating excitement in truly unique ways.



Takeaways:

  • The most important aspect of his role is to leverage showmanship and ignite excitement around solutions. Create an objective that centers on creating a buzz and garnering interest – and align with sales and revenue.

  • Throughout his career, Ami excelled as a showman – delivering demos and presentations as an evangelist and a sales engineer. He went above and beyond, infusing each moment with creativity and excitement. From captivating sales kickoffs to entertaining performances, Ami made it his mission to create an engaging experience for everyone involved. His efforts not only brought a sense of fun but also made events unforgettable.

  • Ami observed that in the corporate landscape, most companies relied on a single evangelist to represent their brand. These individual evangelists became the very embodiment of their respective businesses, leaving a lasting impression on anyone they encountered. When he joined 6sense, the team already had several familiar faces and respected voices in the market, so he has even more freedom to be himself.

  • Ami's ingenious strategy to boost engagement in their events involved the creation of extraordinary, specialized dinner and lunch experiences, carefully designed to immerse attendees in sight, sound, smell, taste, and touch. The production capitalizes on his unique blend of showmanship and hospitality.

Quote of the Show:

  • “We can train them over Zoom or we can do what I want to do, which will be more memorable, entertaining, educational, and even viral.”



 Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Community, Evangelism, Hospitality, Podcast, Engagement, 6sense No Ethan Beute 030 Jill Rowley on Community, Customer Centricity, and Catalysts for Change 30 30 030 Jill Rowley on Community, Customer Centricity, and Catalysts for Change full d477852b-e0aa-44d0-a8b3-5f6b8668f4b7 https://share.transistor.fm/s/2c969e9f Today’s guest is Jill Rowley, GTM Advisor & LP at Stage 2 Capital. Jill joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations. 

Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating value and mutual benefit in every interaction – with individuals and within your broader ecosystem. She shares the story of being recruited for an evangelist role and reveals a mistake she made in the process.



Takeaways:

  • The most important role of an evangelist is to ignite, inspire, influence, and enlighten those around them. In essence, evangelists act as potent catalysts, driving transformative change, building trust with people, and introducing solutions they believe in.

  • The nature of human-to-human experiences defies easy quantification. While certain tools assist in attempts to measure interactions, reliance on these instruments has become excessive. Success in fostering human relationships most often eludes measurement. With advances in technology, the challenge of quantification is bound to intensify.

  • LinkedIn is obviously more than a mere online resume, but that wasn’t always so obvious. Jill recognized its networking power early on and adopted it as a tool alongside others she was using in a sales capacity. Her success set her up as a social selling evangelist before most people were using that language.

  • Sales success does not hinge on the product itself, but on how effectively you contribute to your client's success. By prioritizing the success and satisfaction of your clients, you’re assuring a longer relationship and sustainable growth.

  • Shift your mindset from selling a product to actively solving a problem for your customers. This transformation is the key to building lasting relationships and long-term success. As time progresses, the true value lies in your network—your net worth is tied to the strength and depth of your connections.

Quote of the Show:

  • “We’ve gone too far measuring the things that are easily measured and not remembering that it’s about humans, trust, and relationships, which are a lot harder to measure.”

 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Jill Rowley, GTM Advisor & LP at Stage 2 Capital. Jill joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations. 

Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating value and mutual benefit in every interaction – with individuals and within your broader ecosystem. She shares the story of being recruited for an evangelist role and reveals a mistake she made in the process.



Takeaways:

  • The most important role of an evangelist is to ignite, inspire, influence, and enlighten those around them. In essence, evangelists act as potent catalysts, driving transformative change, building trust with people, and introducing solutions they believe in.

  • The nature of human-to-human experiences defies easy quantification. While certain tools assist in attempts to measure interactions, reliance on these instruments has become excessive. Success in fostering human relationships most often eludes measurement. With advances in technology, the challenge of quantification is bound to intensify.

  • LinkedIn is obviously more than a mere online resume, but that wasn’t always so obvious. Jill recognized its networking power early on and adopted it as a tool alongside others she was using in a sales capacity. Her success set her up as a social selling evangelist before most people were using that language.

  • Sales success does not hinge on the product itself, but on how effectively you contribute to your client's success. By prioritizing the success and satisfaction of your clients, you’re assuring a longer relationship and sustainable growth.

  • Shift your mindset from selling a product to actively solving a problem for your customers. This transformation is the key to building lasting relationships and long-term success. As time progresses, the true value lies in your network—your net worth is tied to the strength and depth of your connections.

Quote of the Show:

  • “We’ve gone too far measuring the things that are easily measured and not remembering that it’s about humans, trust, and relationships, which are a lot harder to measure.”

 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 20 Jul 2023 01:00:00 -0400 Ringmaster Ringmaster 3081 Today’s guest is Jill Rowley, GTM Advisor & LP at Stage 2 Capital. Jill joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations. 

Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating value and mutual benefit in every interaction – with individuals and within your broader ecosystem. She shares the story of being recruited for an evangelist role and reveals a mistake she made in the process.



Takeaways:

  • The most important role of an evangelist is to ignite, inspire, influence, and enlighten those around them. In essence, evangelists act as potent catalysts, driving transformative change, building trust with people, and introducing solutions they believe in.

  • The nature of human-to-human experiences defies easy quantification. While certain tools assist in attempts to measure interactions, reliance on these instruments has become excessive. Success in fostering human relationships most often eludes measurement. With advances in technology, the challenge of quantification is bound to intensify.

  • LinkedIn is obviously more than a mere online resume, but that wasn’t always so obvious. Jill recognized its networking power early on and adopted it as a tool alongside others she was using in a sales capacity. Her success set her up as a social selling evangelist before most people were using that language.

  • Sales success does not hinge on the product itself, but on how effectively you contribute to your client's success. By prioritizing the success and satisfaction of your clients, you’re assuring a longer relationship and sustainable growth.

  • Shift your mindset from selling a product to actively solving a problem for your customers. This transformation is the key to building lasting relationships and long-term success. As time progresses, the true value lies in your network—your net worth is tied to the strength and depth of your connections.

Quote of the Show:

  • “We’ve gone too far measuring the things that are easily measured and not remembering that it’s about humans, trust, and relationships, which are a lot harder to measure.”

 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Podcast, Evangelism, Evangelist, Tech Evangelism, Productivity No Ethan Beute 029 Kevin Hartman on The Symbiosis Between Professor and Evangelist 29 29 029 Kevin Hartman on The Symbiosis Between Professor and Evangelist full c7af8558-9a3d-4996-9e18-bb0603638776 https://share.transistor.fm/s/7ad52e78 Today’s guest is Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief Analytics Evangelist at Google. Kevin joins Ethan Beute to share how to find success while balancing an abundance amount of opportunities and responsibilities.

Among the insights you’ll get from Kevin on how his team collaborated with prominent clients, providing invaluable assistance in overcoming their most formidable obstacles.


Takeaways:

  • The most important role of an evangelist is thought leadership – bringing an expert voice, expert opinion, and expert presence to help people make better decisions, make sense of complexity, and use tools more effectively.

  • In Kevin’s experience as Chief Analytics Evangelist, the evangelist roles at Google were relevant and successful because they created so much value. As complexity grows in markets, problems, solutions, products, and services, the value of an evangelist increases. They play a unique and complementary role alongside salespeople, account managers, and CSMs.

  • Taking on an evangelist role is inherently risky because it’s taking a step away from direct revenue attribution and direct customer relationship. Kevin shares the ways he and his team worked to capture and measure value and impact – and why it turned out not to be enough.

  • Leveraging your expertise may include serving as an adjunct professor and textbook author. The relationship between evangelist and professor is symbiotic – the work in each role makes you better in the other. One theme is teaching in a way that’s approachable without being patronizing. Another is an unwavering commitment to stand and deliver.

  • The job of an evangelist “is not to be right and to convince you of what’s right. It’s to get you to understand your problem in a different way so you can solve it.”

Quote of the Show:

  • “Proving that we were having an impact was the most important and still the most elusive thing we were trying to do.”



 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief Analytics Evangelist at Google. Kevin joins Ethan Beute to share how to find success while balancing an abundance amount of opportunities and responsibilities.

Among the insights you’ll get from Kevin on how his team collaborated with prominent clients, providing invaluable assistance in overcoming their most formidable obstacles.


Takeaways:

  • The most important role of an evangelist is thought leadership – bringing an expert voice, expert opinion, and expert presence to help people make better decisions, make sense of complexity, and use tools more effectively.

  • In Kevin’s experience as Chief Analytics Evangelist, the evangelist roles at Google were relevant and successful because they created so much value. As complexity grows in markets, problems, solutions, products, and services, the value of an evangelist increases. They play a unique and complementary role alongside salespeople, account managers, and CSMs.

  • Taking on an evangelist role is inherently risky because it’s taking a step away from direct revenue attribution and direct customer relationship. Kevin shares the ways he and his team worked to capture and measure value and impact – and why it turned out not to be enough.

  • Leveraging your expertise may include serving as an adjunct professor and textbook author. The relationship between evangelist and professor is symbiotic – the work in each role makes you better in the other. One theme is teaching in a way that’s approachable without being patronizing. Another is an unwavering commitment to stand and deliver.

  • The job of an evangelist “is not to be right and to convince you of what’s right. It’s to get you to understand your problem in a different way so you can solve it.”

Quote of the Show:

  • “Proving that we were having an impact was the most important and still the most elusive thing we were trying to do.”



 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 13 Jul 2023 01:00:00 -0400 Ringmaster Ringmaster 3346 Today’s guest is Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief Analytics Evangelist at Google. Kevin joins Ethan Beute to share how to find success while balancing an abundance amount of opportunities and responsibilities.

Among the insights you’ll get from Kevin on how his team collaborated with prominent clients, providing invaluable assistance in overcoming their most formidable obstacles.


Takeaways:

  • The most important role of an evangelist is thought leadership – bringing an expert voice, expert opinion, and expert presence to help people make better decisions, make sense of complexity, and use tools more effectively.

  • In Kevin’s experience as Chief Analytics Evangelist, the evangelist roles at Google were relevant and successful because they created so much value. As complexity grows in markets, problems, solutions, products, and services, the value of an evangelist increases. They play a unique and complementary role alongside salespeople, account managers, and CSMs.

  • Taking on an evangelist role is inherently risky because it’s taking a step away from direct revenue attribution and direct customer relationship. Kevin shares the ways he and his team worked to capture and measure value and impact – and why it turned out not to be enough.

  • Leveraging your expertise may include serving as an adjunct professor and textbook author. The relationship between evangelist and professor is symbiotic – the work in each role makes you better in the other. One theme is teaching in a way that’s approachable without being patronizing. Another is an unwavering commitment to stand and deliver.

  • The job of an evangelist “is not to be right and to convince you of what’s right. It’s to get you to understand your problem in a different way so you can solve it.”

Quote of the Show:

  • “Proving that we were having an impact was the most important and still the most elusive thing we were trying to do.”



 Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Evangelizing, Evangelism, Google No Ethan Beute 028 Chris Cochran (Huntress) on Podcasting as a Cheat Code for Life 28 28 028 Chris Cochran (Huntress) on Podcasting as a Cheat Code for Life full 2bd7b134-09b1-451e-9348-fbf94a29bc77 https://share.transistor.fm/s/e4545133 Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall.

Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a podcast, and even guesting on others’ podcasts.



Takeaways:

  • The most important role of an evangelist:

    • It lies in their capacity to connect individuals through the power of storytelling. Conveying information in a manner that resonates emotionally enables that information to embed itself deeply in someone’s head and heart.

  • For companies seeking a Chief Evangelist, stay patient. It’s about hiring the right person for this very unique role. Chris shares the story of Huntress finding him after searching for two years. He also explains how and why their mission is worth evangelizing.

  • Evangelists should ask themselves: "How can we elevate storytelling to catalyze a change within our industry?"

  • While discovering the role of Chief Evangelist, Chris immersed himself in every episode of this podcast. This experience not only validated his beliefs but opened a deep understanding of evangelism.

  • Podcasting is a “cheat code for life” – it unlocks so much potential in you and in other people. Chris shares how and why he found himself hosting and producing a dozen shows, as well as specific tips to help you be a better podcast guest and host.



Quote of the Show:

  • “The most important job of a Chief Evangelist is connecting people to information that’s going to enable them through the story.”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall.

Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a podcast, and even guesting on others’ podcasts.



Takeaways:

  • The most important role of an evangelist:

    • It lies in their capacity to connect individuals through the power of storytelling. Conveying information in a manner that resonates emotionally enables that information to embed itself deeply in someone’s head and heart.

  • For companies seeking a Chief Evangelist, stay patient. It’s about hiring the right person for this very unique role. Chris shares the story of Huntress finding him after searching for two years. He also explains how and why their mission is worth evangelizing.

  • Evangelists should ask themselves: "How can we elevate storytelling to catalyze a change within our industry?"

  • While discovering the role of Chief Evangelist, Chris immersed himself in every episode of this podcast. This experience not only validated his beliefs but opened a deep understanding of evangelism.

  • Podcasting is a “cheat code for life” – it unlocks so much potential in you and in other people. Chris shares how and why he found himself hosting and producing a dozen shows, as well as specific tips to help you be a better podcast guest and host.



Quote of the Show:

  • “The most important job of a Chief Evangelist is connecting people to information that’s going to enable them through the story.”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 29 Jun 2023 01:00:00 -0400 Ringmaster Ringmaster 3376 Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall.

Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a podcast, and even guesting on others’ podcasts.



Takeaways:

  • The most important role of an evangelist:

    • It lies in their capacity to connect individuals through the power of storytelling. Conveying information in a manner that resonates emotionally enables that information to embed itself deeply in someone’s head and heart.

  • For companies seeking a Chief Evangelist, stay patient. It’s about hiring the right person for this very unique role. Chris shares the story of Huntress finding him after searching for two years. He also explains how and why their mission is worth evangelizing.

  • Evangelists should ask themselves: "How can we elevate storytelling to catalyze a change within our industry?"

  • While discovering the role of Chief Evangelist, Chris immersed himself in every episode of this podcast. This experience not only validated his beliefs but opened a deep understanding of evangelism.

  • Podcasting is a “cheat code for life” – it unlocks so much potential in you and in other people. Chris shares how and why he found himself hosting and producing a dozen shows, as well as specific tips to help you be a better podcast guest and host.



Quote of the Show:

  • “The most important job of a Chief Evangelist is connecting people to information that’s going to enable them through the story.”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Community, Storytelling, Evangelism No Ethan Beute 027 Leslie Greenwood (Chief Evangelist Consulting) on Evangelist-Led Growth 27 27 027 Leslie Greenwood (Chief Evangelist Consulting) on Evangelist-Led Growth full 69fff7a6-102c-4461-a5f1-649d7d925460 https://share.transistor.fm/s/31376cc9 Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts.

Among the many helpful strategies and tactics you’ll learn from Leslie is building community with the 90-9-1 rule in mind (90% don’t participate, 9% participate some, and 1% participate constantly).



Takeaways:

  • The most important role of an evangelist:
    • Be a true champion of your customers. Doing this effectively requires authenticity, sincerity, passion, and wholehearted belief in both your people and your product.
  • Anyone can be an evangelist, including your customers. Consistently providing an extraordinary customer experience that surpasses their expectations is a great way to do it.
  • Customers are obviously the lifeblood of any business. Prioritize their needs and feedback to deliver remarkable service. Create connections with clients by making customer-centricity part of your strategic bedrock from day one.
  • A community is a purposeful group of individuals based on value exchange and reciprocity. Members both contribute and benefit.
  • In-person events help build community and stoke evangelism. It doesn’t have to be expensive and it should be anchored by some facilitated conversation that serves the purpose of the gathering. By curating intentional and engaging discussions, everyone gains profound insights.

Quote of the Show:

  • “Anybody can be an evangelist. If you’re talking about your community or your customers, those are the people I like to focus on.”

Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts.

Among the many helpful strategies and tactics you’ll learn from Leslie is building community with the 90-9-1 rule in mind (90% don’t participate, 9% participate some, and 1% participate constantly).



Takeaways:

  • The most important role of an evangelist:
    • Be a true champion of your customers. Doing this effectively requires authenticity, sincerity, passion, and wholehearted belief in both your people and your product.
  • Anyone can be an evangelist, including your customers. Consistently providing an extraordinary customer experience that surpasses their expectations is a great way to do it.
  • Customers are obviously the lifeblood of any business. Prioritize their needs and feedback to deliver remarkable service. Create connections with clients by making customer-centricity part of your strategic bedrock from day one.
  • A community is a purposeful group of individuals based on value exchange and reciprocity. Members both contribute and benefit.
  • In-person events help build community and stoke evangelism. It doesn’t have to be expensive and it should be anchored by some facilitated conversation that serves the purpose of the gathering. By curating intentional and engaging discussions, everyone gains profound insights.

Quote of the Show:

  • “Anybody can be an evangelist. If you’re talking about your community or your customers, those are the people I like to focus on.”

Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 22 Jun 2023 01:00:00 -0400 Ringmaster Ringmaster 2946 Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts.

Among the many helpful strategies and tactics you’ll learn from Leslie is building community with the 90-9-1 rule in mind (90% don’t participate, 9% participate some, and 1% participate constantly).



Takeaways:

  • The most important role of an evangelist:
    • Be a true champion of your customers. Doing this effectively requires authenticity, sincerity, passion, and wholehearted belief in both your people and your product.
  • Anyone can be an evangelist, including your customers. Consistently providing an extraordinary customer experience that surpasses their expectations is a great way to do it.
  • Customers are obviously the lifeblood of any business. Prioritize their needs and feedback to deliver remarkable service. Create connections with clients by making customer-centricity part of your strategic bedrock from day one.
  • A community is a purposeful group of individuals based on value exchange and reciprocity. Members both contribute and benefit.
  • In-person events help build community and stoke evangelism. It doesn’t have to be expensive and it should be anchored by some facilitated conversation that serves the purpose of the gathering. By curating intentional and engaging discussions, everyone gains profound insights.

Quote of the Show:

  • “Anybody can be an evangelist. If you’re talking about your community or your customers, those are the people I like to focus on.”

Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, Community, Growth, Communication, Evangelism No Ethan Beute 026 Paul Norford (Ivanti) on The Art and Skill of Communication 26 26 026 Paul Norford (Ivanti) on The Art and Skill of Communication full 600b0621-a8fb-4c14-b0ed-40d4964a2e37 https://share.transistor.fm/s/50c216c0 Today’s guest is Paul Norford, VP of Global Enablement & Chief Evangelist at Ivanti. Paul joins Ethan Beute to share how crucial it is for an evangelist to have the ability to tell a compelling story with passion and enthusiasm. These narratives can effortlessly draw in the audience and foster a meaningful connection.

Paul also explains the profound impact that the art of communication, customer empathy, and emotional intelligence have had on him. He urges us to ask relevant questions, which creates valuable insights.


Takeaways:

  • The most important part of being a Chief Evangelist:

    • Connect deeply with your audience. By embodying thought leadership and tapping into current trends, you draw people in creating lasting engagements.

    • Cultivate a persona that is not only relatable but also trustworthy. Staying true to yourself and your values, establish a solid foundation of integrity, which enhances your sphere of influence.

  • By mastering the skill of EQ-driven active listening, we gain an understanding of someone else's perspective. Create a safe space that encourages authentic dialogue, enabling experiences, and emotions.

  • When looking back at the lives of influential evangelists, they gained the ability to create extraordinary stories. These narratives can effortlessly draw in the audience and foster a profound connection. By following their tone, pitch, pace, and power, they transformed their words to resonate deeply with their listeners. Embracing the art of engaging storytelling, we can inspire and forge a lasting impact.

  • With the rapid changes of technological advancements, Paul provokes introspection by asking, have humans truly changed? Despite the technological landscape evolving, human communication remains anchored in deep and long-standing truths. Through subtle nuances, Paul believes that we forge genuine connections and foster understanding. Chief Evangelists embrace the art of communicating by leaving an indelible mark on organizations and audiences.

  • A good evangelist possesses the ability to stand out from the crowd. However, it is the exceptional evangelist who effortlessly draws people in and captivates their attention. This creates a deeper understanding of not only what lies directly in front of them but also the broader landscape of thought leadership. By immersing themselves in their surroundings, evangelists gain knowledge and insights into their customers.

  • Evangelists can understand someone's passion, product, and solution, and then skillfully "solutionize" how it will address their challenges. It is crucial for evangelists to invest time and effort in learning about their client’s products and businesses. By immersing themselves, they not only demonstrate interest but also enhance their ability to present compelling solutions for their clients' needs. Offer valuable insights and customized solutions to turn prospects into loyal customers.

Quote of the Show:

  • “By practicing the art and the skill of communicating, that’s when a Chief Evangelist is working at their optimum.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Paul Norford, VP of Global Enablement & Chief Evangelist at Ivanti. Paul joins Ethan Beute to share how crucial it is for an evangelist to have the ability to tell a compelling story with passion and enthusiasm. These narratives can effortlessly draw in the audience and foster a meaningful connection.

Paul also explains the profound impact that the art of communication, customer empathy, and emotional intelligence have had on him. He urges us to ask relevant questions, which creates valuable insights.


Takeaways:

  • The most important part of being a Chief Evangelist:

    • Connect deeply with your audience. By embodying thought leadership and tapping into current trends, you draw people in creating lasting engagements.

    • Cultivate a persona that is not only relatable but also trustworthy. Staying true to yourself and your values, establish a solid foundation of integrity, which enhances your sphere of influence.

  • By mastering the skill of EQ-driven active listening, we gain an understanding of someone else's perspective. Create a safe space that encourages authentic dialogue, enabling experiences, and emotions.

  • When looking back at the lives of influential evangelists, they gained the ability to create extraordinary stories. These narratives can effortlessly draw in the audience and foster a profound connection. By following their tone, pitch, pace, and power, they transformed their words to resonate deeply with their listeners. Embracing the art of engaging storytelling, we can inspire and forge a lasting impact.

  • With the rapid changes of technological advancements, Paul provokes introspection by asking, have humans truly changed? Despite the technological landscape evolving, human communication remains anchored in deep and long-standing truths. Through subtle nuances, Paul believes that we forge genuine connections and foster understanding. Chief Evangelists embrace the art of communicating by leaving an indelible mark on organizations and audiences.

  • A good evangelist possesses the ability to stand out from the crowd. However, it is the exceptional evangelist who effortlessly draws people in and captivates their attention. This creates a deeper understanding of not only what lies directly in front of them but also the broader landscape of thought leadership. By immersing themselves in their surroundings, evangelists gain knowledge and insights into their customers.

  • Evangelists can understand someone's passion, product, and solution, and then skillfully "solutionize" how it will address their challenges. It is crucial for evangelists to invest time and effort in learning about their client’s products and businesses. By immersing themselves, they not only demonstrate interest but also enhance their ability to present compelling solutions for their clients' needs. Offer valuable insights and customized solutions to turn prospects into loyal customers.

Quote of the Show:

  • “By practicing the art and the skill of communicating, that’s when a Chief Evangelist is working at their optimum.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 15 Jun 2023 01:00:00 -0400 Ringmaster Ringmaster 3540 Today’s guest is Paul Norford, VP of Global Enablement & Chief Evangelist at Ivanti. Paul joins Ethan Beute to share how crucial it is for an evangelist to have the ability to tell a compelling story with passion and enthusiasm. These narratives can effortlessly draw in the audience and foster a meaningful connection.

Paul also explains the profound impact that the art of communication, customer empathy, and emotional intelligence have had on him. He urges us to ask relevant questions, which creates valuable insights.


Takeaways:

  • The most important part of being a Chief Evangelist:

    • Connect deeply with your audience. By embodying thought leadership and tapping into current trends, you draw people in creating lasting engagements.

    • Cultivate a persona that is not only relatable but also trustworthy. Staying true to yourself and your values, establish a solid foundation of integrity, which enhances your sphere of influence.

  • By mastering the skill of EQ-driven active listening, we gain an understanding of someone else's perspective. Create a safe space that encourages authentic dialogue, enabling experiences, and emotions.

  • When looking back at the lives of influential evangelists, they gained the ability to create extraordinary stories. These narratives can effortlessly draw in the audience and foster a profound connection. By following their tone, pitch, pace, and power, they transformed their words to resonate deeply with their listeners. Embracing the art of engaging storytelling, we can inspire and forge a lasting impact.

  • With the rapid changes of technological advancements, Paul provokes introspection by asking, have humans truly changed? Despite the technological landscape evolving, human communication remains anchored in deep and long-standing truths. Through subtle nuances, Paul believes that we forge genuine connections and foster understanding. Chief Evangelists embrace the art of communicating by leaving an indelible mark on organizations and audiences.

  • A good evangelist possesses the ability to stand out from the crowd. However, it is the exceptional evangelist who effortlessly draws people in and captivates their attention. This creates a deeper understanding of not only what lies directly in front of them but also the broader landscape of thought leadership. By immersing themselves in their surroundings, evangelists gain knowledge and insights into their customers.

  • Evangelists can understand someone's passion, product, and solution, and then skillfully "solutionize" how it will address their challenges. It is crucial for evangelists to invest time and effort in learning about their client’s products and businesses. By immersing themselves, they not only demonstrate interest but also enhance their ability to present compelling solutions for their clients' needs. Offer valuable insights and customized solutions to turn prospects into loyal customers.

Quote of the Show:

  • “By practicing the art and the skill of communicating, that’s when a Chief Evangelist is working at their optimum.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Evangelism, Chief Evangelist, business growth, tech evangelism, Podcast, Ivanti No Ethan Beute 025 Joshua Burkhow (Alteryx) on Relationships, Communication Skills, and Technical Aptitude 25 25 025 Joshua Burkhow (Alteryx) on Relationships, Communication Skills, and Technical Aptitude full 0d3edf5a-b77b-4b3d-800a-d8ea94dad9e0 https://share.transistor.fm/s/6cdc701d Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs.


Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes the importance of ensuring your message comes across clearly and avoids anything unnecessary. This applies to evangelizing to the market, prospects, and clients, as well as to salespeople, sales engineers, and customer success managers.



Takeaways:

  • One of the key aspects that set the Chief Evangelist role apart is its lack of uniformity. Each evangelist brings their own unique and distinct set of skills and perspectives. Two of Joshua's top responsibilities are to disseminate a message and to showcase and demonstrate product value.
  • Even with a technical evangelist or a product evangelist, the human and emotional side of the role is key. There is an art to it. And, of course, the approach needs to be balanced with a depth of product understanding and technical aptitude.
  • Joshua discovered the art of setting the stage, illuminating the value proposition, and wholeheartedly evangelizing. Joshua dedicated himself to perfecting his communication skills, presentation abilities, and structuring arguments. This enabled him to not only excel in his role but to pursue impactful evangelism.
  • Joshua advises that exploring the levers in your company can assist in the extent of impact and obtaining valuable feedback. Evaluating these, you can gain insights into the effectiveness of your data and analytics practices, specifically to your organization's needs and circumstances.

 


Quote of the Show:

  • “That combination of technical aptitude and communication skills is the ‘demanded foundation’ for a good evangelist.”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs.


Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes the importance of ensuring your message comes across clearly and avoids anything unnecessary. This applies to evangelizing to the market, prospects, and clients, as well as to salespeople, sales engineers, and customer success managers.



Takeaways:

  • One of the key aspects that set the Chief Evangelist role apart is its lack of uniformity. Each evangelist brings their own unique and distinct set of skills and perspectives. Two of Joshua's top responsibilities are to disseminate a message and to showcase and demonstrate product value.
  • Even with a technical evangelist or a product evangelist, the human and emotional side of the role is key. There is an art to it. And, of course, the approach needs to be balanced with a depth of product understanding and technical aptitude.
  • Joshua discovered the art of setting the stage, illuminating the value proposition, and wholeheartedly evangelizing. Joshua dedicated himself to perfecting his communication skills, presentation abilities, and structuring arguments. This enabled him to not only excel in his role but to pursue impactful evangelism.
  • Joshua advises that exploring the levers in your company can assist in the extent of impact and obtaining valuable feedback. Evaluating these, you can gain insights into the effectiveness of your data and analytics practices, specifically to your organization's needs and circumstances.

 


Quote of the Show:

  • “That combination of technical aptitude and communication skills is the ‘demanded foundation’ for a good evangelist.”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 01 Jun 2023 05:00:58 -0400 Ringmaster Ringmaster 3424 Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs.


Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes the importance of ensuring your message comes across clearly and avoids anything unnecessary. This applies to evangelizing to the market, prospects, and clients, as well as to salespeople, sales engineers, and customer success managers.



Takeaways:

  • One of the key aspects that set the Chief Evangelist role apart is its lack of uniformity. Each evangelist brings their own unique and distinct set of skills and perspectives. Two of Joshua's top responsibilities are to disseminate a message and to showcase and demonstrate product value.
  • Even with a technical evangelist or a product evangelist, the human and emotional side of the role is key. There is an art to it. And, of course, the approach needs to be balanced with a depth of product understanding and technical aptitude.
  • Joshua discovered the art of setting the stage, illuminating the value proposition, and wholeheartedly evangelizing. Joshua dedicated himself to perfecting his communication skills, presentation abilities, and structuring arguments. This enabled him to not only excel in his role but to pursue impactful evangelism.
  • Joshua advises that exploring the levers in your company can assist in the extent of impact and obtaining valuable feedback. Evaluating these, you can gain insights into the effectiveness of your data and analytics practices, specifically to your organization's needs and circumstances.

 


Quote of the Show:

  • “That combination of technical aptitude and communication skills is the ‘demanded foundation’ for a good evangelist.”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 024 Ari Kaplan (Databricks) on Lakehouses, LLMs, AI, and Evangelism 24 24 024 Ari Kaplan (Databricks) on Lakehouses, LLMs, AI, and Evangelism full 084e8f60-dc5c-4880-8be0-0b6d5ccd7cad https://share.transistor.fm/s/cf034bb1 Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive.


Ari also explains how the evangelism role was co-created and shaped within Databricks, as well as his priorities in his first six months in the role. Ari saw success evangelizing data science and AI at DataRobot so, he took a lot of his successes and failures and applied them at a larger scale at his current company.



Takeaways:

  • The most important job of a Head Evangelist is:
    • Thought leadership (innovation, unique value, speaking, social, blogs).
    • Analysts (getting the word out to an audience that doesn’t know you, influencers, industry analysts).
    • Partnerships (partner network, getting others to talk about you jointly or solely, Microsoft, Google, Amazon, Meta).
    • Customer engagement (non-sales approach, the art of the possible).
  • Ari and his teams created the innovation of the lakehouse, revolutionizing the way data is managed. This company allows the use of both structured in data warehouses and unstructured data in data lakes, seamlessly consolidating them under a single and cohesive structure. The founders also developed an array of open-source solutions that attracted millions of downloads each month.
  • An evangelist in a relatively new role may do well focusing internally for the first few months before shifting attention and energy externally to the ecosystem and market at large. This allows your internal stakeholders to understand the role and you to get your head and heart around the concepts and innovations you’ll be evangelizing. 
  • Ari believes that a human evangelist plays an important role in simplifying tasks, saving company resources, advancing technology, developing processes, and delivering superior outcomes. Being an evangelist lies in meaningful connections with people. Prioritizing the clients becomes crucial in this people-centered role.

 


Quote of the Show:

  • “I’m not selling. I’m not putting a price point on. But I have to educate people on what is something, why should they do it, why should they look at it now?”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive.


Ari also explains how the evangelism role was co-created and shaped within Databricks, as well as his priorities in his first six months in the role. Ari saw success evangelizing data science and AI at DataRobot so, he took a lot of his successes and failures and applied them at a larger scale at his current company.



Takeaways:

  • The most important job of a Head Evangelist is:
    • Thought leadership (innovation, unique value, speaking, social, blogs).
    • Analysts (getting the word out to an audience that doesn’t know you, influencers, industry analysts).
    • Partnerships (partner network, getting others to talk about you jointly or solely, Microsoft, Google, Amazon, Meta).
    • Customer engagement (non-sales approach, the art of the possible).
  • Ari and his teams created the innovation of the lakehouse, revolutionizing the way data is managed. This company allows the use of both structured in data warehouses and unstructured data in data lakes, seamlessly consolidating them under a single and cohesive structure. The founders also developed an array of open-source solutions that attracted millions of downloads each month.
  • An evangelist in a relatively new role may do well focusing internally for the first few months before shifting attention and energy externally to the ecosystem and market at large. This allows your internal stakeholders to understand the role and you to get your head and heart around the concepts and innovations you’ll be evangelizing. 
  • Ari believes that a human evangelist plays an important role in simplifying tasks, saving company resources, advancing technology, developing processes, and delivering superior outcomes. Being an evangelist lies in meaningful connections with people. Prioritizing the clients becomes crucial in this people-centered role.

 


Quote of the Show:

  • “I’m not selling. I’m not putting a price point on. But I have to educate people on what is something, why should they do it, why should they look at it now?”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 25 May 2023 05:00:51 -0400 Ringmaster Ringmaster 3517 Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive.


Ari also explains how the evangelism role was co-created and shaped within Databricks, as well as his priorities in his first six months in the role. Ari saw success evangelizing data science and AI at DataRobot so, he took a lot of his successes and failures and applied them at a larger scale at his current company.



Takeaways:

  • The most important job of a Head Evangelist is:
    • Thought leadership (innovation, unique value, speaking, social, blogs).
    • Analysts (getting the word out to an audience that doesn’t know you, influencers, industry analysts).
    • Partnerships (partner network, getting others to talk about you jointly or solely, Microsoft, Google, Amazon, Meta).
    • Customer engagement (non-sales approach, the art of the possible).
  • Ari and his teams created the innovation of the lakehouse, revolutionizing the way data is managed. This company allows the use of both structured in data warehouses and unstructured data in data lakes, seamlessly consolidating them under a single and cohesive structure. The founders also developed an array of open-source solutions that attracted millions of downloads each month.
  • An evangelist in a relatively new role may do well focusing internally for the first few months before shifting attention and energy externally to the ecosystem and market at large. This allows your internal stakeholders to understand the role and you to get your head and heart around the concepts and innovations you’ll be evangelizing. 
  • Ari believes that a human evangelist plays an important role in simplifying tasks, saving company resources, advancing technology, developing processes, and delivering superior outcomes. Being an evangelist lies in meaningful connections with people. Prioritizing the clients becomes crucial in this people-centered role.

 


Quote of the Show:

  • “I’m not selling. I’m not putting a price point on. But I have to educate people on what is something, why should they do it, why should they look at it now?”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 023 Mark Gilham (Enable) on Taking the Leap from Accountant to Evangelist 23 23 023 Mark Gilham (Enable) on Taking the Leap from Accountant to Evangelist full 9eae0596-97b4-4172-95ae-443a7d6dec9f https://share.transistor.fm/s/2d3fb24e Today’s guest is Mark Gilham, Evangelist at Enable. Mark joins Ethan Beute and shares his experiences and expertise – in both accounting and evangelism! For him, genuine self-expression and staying true to yourself are key to success in this dynamic role.


Mark explains why having integrity in your values and beliefs draws people toward your message and makes them more inclined to embrace your product or service. Though an evangelist needs both, the skills of communication may be more easily taught than the skills of authentic connection. 



Takeaways:

  • Through experience, Mark has realized that your evangelist role needs to be shaped and made. He believes that there is no standard job description when it comes to adding value to the organization. Through it all, evangelists must be themselves.
  • Being genuine with your clients makes them feel comfortable. That’s how people buy into you and your message. And that’s when you find yourself starting to evangelize without even realizing you're doing it.
  • A key aspect of Mark’s work involves helping businesses establish precise rebate structures. That’s what his company’s software enables, but Mark – a long-time practitioner and customer – adds this service and value layer around the software experience. He’s helping people and teams get more from the product.
  • What people don’t realize is that the role of accountancy goes far beyond number-crunching. The majority of the time, the work involves influencing decision-making based on the numbers people see. Mark believes that being an accountant is all about evangelizing and advocating for others. This role centers around engaging with people.

 


Quote of the Show:

  • “Let go a little bit and trust ‘I was put into this role not just for what I said I’m capable of, but because the business trusts me.’”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Mark Gilham, Evangelist at Enable. Mark joins Ethan Beute and shares his experiences and expertise – in both accounting and evangelism! For him, genuine self-expression and staying true to yourself are key to success in this dynamic role.


Mark explains why having integrity in your values and beliefs draws people toward your message and makes them more inclined to embrace your product or service. Though an evangelist needs both, the skills of communication may be more easily taught than the skills of authentic connection. 



Takeaways:

  • Through experience, Mark has realized that your evangelist role needs to be shaped and made. He believes that there is no standard job description when it comes to adding value to the organization. Through it all, evangelists must be themselves.
  • Being genuine with your clients makes them feel comfortable. That’s how people buy into you and your message. And that’s when you find yourself starting to evangelize without even realizing you're doing it.
  • A key aspect of Mark’s work involves helping businesses establish precise rebate structures. That’s what his company’s software enables, but Mark – a long-time practitioner and customer – adds this service and value layer around the software experience. He’s helping people and teams get more from the product.
  • What people don’t realize is that the role of accountancy goes far beyond number-crunching. The majority of the time, the work involves influencing decision-making based on the numbers people see. Mark believes that being an accountant is all about evangelizing and advocating for others. This role centers around engaging with people.

 


Quote of the Show:

  • “Let go a little bit and trust ‘I was put into this role not just for what I said I’m capable of, but because the business trusts me.’”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 18 May 2023 05:00:17 -0400 Ringmaster Ringmaster 3077 Today’s guest is Mark Gilham, Evangelist at Enable. Mark joins Ethan Beute and shares his experiences and expertise – in both accounting and evangelism! For him, genuine self-expression and staying true to yourself are key to success in this dynamic role.


Mark explains why having integrity in your values and beliefs draws people toward your message and makes them more inclined to embrace your product or service. Though an evangelist needs both, the skills of communication may be more easily taught than the skills of authentic connection. 



Takeaways:

  • Through experience, Mark has realized that your evangelist role needs to be shaped and made. He believes that there is no standard job description when it comes to adding value to the organization. Through it all, evangelists must be themselves.
  • Being genuine with your clients makes them feel comfortable. That’s how people buy into you and your message. And that’s when you find yourself starting to evangelize without even realizing you're doing it.
  • A key aspect of Mark’s work involves helping businesses establish precise rebate structures. That’s what his company’s software enables, but Mark – a long-time practitioner and customer – adds this service and value layer around the software experience. He’s helping people and teams get more from the product.
  • What people don’t realize is that the role of accountancy goes far beyond number-crunching. The majority of the time, the work involves influencing decision-making based on the numbers people see. Mark believes that being an accountant is all about evangelizing and advocating for others. This role centers around engaging with people.

 


Quote of the Show:

  • “Let go a little bit and trust ‘I was put into this role not just for what I said I’m capable of, but because the business trusts me.’”



Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 022 Leslie Pagel (Authenticx) on Helping Humans Understand Humans 22 22 022 Leslie Pagel (Authenticx) on Helping Humans Understand Humans full c838d635-e6f9-462e-97d7-87bb5a8d0d9d https://share.transistor.fm/s/2b950a52 Today’s guest is Leslie Pagel, Chief Evangelist at Authenticx. Leslie joins Ethan Beute to share the mission to help humans understand humans through the true voice of the customer.


Leslie explains how she joined the team as a Chief Customer Officer, with the role of helping the team define, measure, and achieve value with customers. In the shift to Chief Evangelist, her goal shifted from delivering value to healthcare companies to delivering value to the healthcare industry.



Takeaways:

  • The most important job of a Chief Evangelist is to open the eyes of business leaders to the importance of what they do. For her, eyes need to be opened to the importance of the authentic voice of customers, the capability to hear it, and to the power of conversation.
  • The problem facing the industry Leslie serves is that most data is “stored and ignored.” Artificial intelligence doesn’t do the listening that humans do, but it surfaces opportunities to hear, empathize, learn, and improve. 
  • The mission Leslie’s on is to help humans understand humans. She built her career in customer experience and the voice of customers before these were popular business terms. Evangelizing with Authenticx aligns well in so many ways. 
  • As a Chief Customer Officer, it is always about value. The team must figure out what the client needs, what they have available, and how to unlock value together. Ideally, it’s matched with hard metrics defining success.
  • After the initial confusion and even resistance to the title, Leslie finds “Chief Evangelist” the perfect fit for the role because of what it conjures in the mind’s eye when someone hears it.

 


Quote of the Show:

  • “It’s about opening eyes - talking with business leaders to help them see a new reality.”

 


Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Leslie Pagel, Chief Evangelist at Authenticx. Leslie joins Ethan Beute to share the mission to help humans understand humans through the true voice of the customer.


Leslie explains how she joined the team as a Chief Customer Officer, with the role of helping the team define, measure, and achieve value with customers. In the shift to Chief Evangelist, her goal shifted from delivering value to healthcare companies to delivering value to the healthcare industry.



Takeaways:

  • The most important job of a Chief Evangelist is to open the eyes of business leaders to the importance of what they do. For her, eyes need to be opened to the importance of the authentic voice of customers, the capability to hear it, and to the power of conversation.
  • The problem facing the industry Leslie serves is that most data is “stored and ignored.” Artificial intelligence doesn’t do the listening that humans do, but it surfaces opportunities to hear, empathize, learn, and improve. 
  • The mission Leslie’s on is to help humans understand humans. She built her career in customer experience and the voice of customers before these were popular business terms. Evangelizing with Authenticx aligns well in so many ways. 
  • As a Chief Customer Officer, it is always about value. The team must figure out what the client needs, what they have available, and how to unlock value together. Ideally, it’s matched with hard metrics defining success.
  • After the initial confusion and even resistance to the title, Leslie finds “Chief Evangelist” the perfect fit for the role because of what it conjures in the mind’s eye when someone hears it.

 


Quote of the Show:

  • “It’s about opening eyes - talking with business leaders to help them see a new reality.”

 


Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 04 May 2023 05:00:44 -0400 Ringmaster Ringmaster 3080 Today’s guest is Leslie Pagel, Chief Evangelist at Authenticx. Leslie joins Ethan Beute to share the mission to help humans understand humans through the true voice of the customer.


Leslie explains how she joined the team as a Chief Customer Officer, with the role of helping the team define, measure, and achieve value with customers. In the shift to Chief Evangelist, her goal shifted from delivering value to healthcare companies to delivering value to the healthcare industry.



Takeaways:

  • The most important job of a Chief Evangelist is to open the eyes of business leaders to the importance of what they do. For her, eyes need to be opened to the importance of the authentic voice of customers, the capability to hear it, and to the power of conversation.
  • The problem facing the industry Leslie serves is that most data is “stored and ignored.” Artificial intelligence doesn’t do the listening that humans do, but it surfaces opportunities to hear, empathize, learn, and improve. 
  • The mission Leslie’s on is to help humans understand humans. She built her career in customer experience and the voice of customers before these were popular business terms. Evangelizing with Authenticx aligns well in so many ways. 
  • As a Chief Customer Officer, it is always about value. The team must figure out what the client needs, what they have available, and how to unlock value together. Ideally, it’s matched with hard metrics defining success.
  • After the initial confusion and even resistance to the title, Leslie finds “Chief Evangelist” the perfect fit for the role because of what it conjures in the mind’s eye when someone hears it.

 


Quote of the Show:

  • “It’s about opening eyes - talking with business leaders to help them see a new reality.”

 


Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 021 Bryan Stallings (Lucid) on Making Lives Better As An Evangelist 21 21 021 Bryan Stallings (Lucid) on Making Lives Better As An Evangelist full 7e27c4e8-7e26-45ed-88fb-924f2845c0f5 https://share.transistor.fm/s/3a6d12c4 Today’s guest is Bryan Stallings, Chief Evangelist at Lucid Software, providers of Lucidchart, Lucidspark, and Lucidscale. Bryan joins Ethan Beute to tell the story of the relationship and shared values that brought him to the company in this unique role, as well as how their visual collaboration suite brings these values to life.


Bryan explains the different ways he engaged other employees to both serve customers and to create more evangelists. He shares insights into what success as Chief Evangelist looks like and how we works with the CMO on it. He also shares his passions for scrum and agile and for neurodivergence.



Takeaways:

  • The most important job of an evangelist is to believe in the value and impact of the product, service, idea, or practice. Bryan’s belief comes from empathy - having felt, experienced, and known what it's like not to have the solutions that are now available.
  • Bryan breaks down what the Lucid Suite and how each part transforms the way people live and work:
  • Lucidchart is an intelligent diagramming solution.
  • Lucidspark is a collaborative whiteboard solution. It helps teams to come together, collaborate, and enjoy their work.
  • Lucidscale, helps his team visualize cloud solutions, cloud applications, and their implementations. They help those others clarify what's complex and collaborate visually, no matter where they're located in the world.
  • A Chief Evangelist should work with sales and customer support teams to help tell customer stories and to talk through ways to solve customer pains and challenges.
  • Once Bryan understood the role, he realized he’d been evangelizing for 17 years. He found something people didn’t have that would make their lives better and helped them through the change curve.

 


Quote of the Show:

  • “I’d been evangelizing by finding something that would make people’s lives and work better, introducing it to them, and helping them through the change curve until they could really own it.”

 


Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Bryan Stallings, Chief Evangelist at Lucid Software, providers of Lucidchart, Lucidspark, and Lucidscale. Bryan joins Ethan Beute to tell the story of the relationship and shared values that brought him to the company in this unique role, as well as how their visual collaboration suite brings these values to life.


Bryan explains the different ways he engaged other employees to both serve customers and to create more evangelists. He shares insights into what success as Chief Evangelist looks like and how we works with the CMO on it. He also shares his passions for scrum and agile and for neurodivergence.



Takeaways:

  • The most important job of an evangelist is to believe in the value and impact of the product, service, idea, or practice. Bryan’s belief comes from empathy - having felt, experienced, and known what it's like not to have the solutions that are now available.
  • Bryan breaks down what the Lucid Suite and how each part transforms the way people live and work:
  • Lucidchart is an intelligent diagramming solution.
  • Lucidspark is a collaborative whiteboard solution. It helps teams to come together, collaborate, and enjoy their work.
  • Lucidscale, helps his team visualize cloud solutions, cloud applications, and their implementations. They help those others clarify what's complex and collaborate visually, no matter where they're located in the world.
  • A Chief Evangelist should work with sales and customer support teams to help tell customer stories and to talk through ways to solve customer pains and challenges.
  • Once Bryan understood the role, he realized he’d been evangelizing for 17 years. He found something people didn’t have that would make their lives better and helped them through the change curve.

 


Quote of the Show:

  • “I’d been evangelizing by finding something that would make people’s lives and work better, introducing it to them, and helping them through the change curve until they could really own it.”

 


Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 27 Apr 2023 05:00:24 -0400 Ringmaster Ringmaster 2926 Today’s guest is Bryan Stallings, Chief Evangelist at Lucid Software, providers of Lucidchart, Lucidspark, and Lucidscale. Bryan joins Ethan Beute to tell the story of the relationship and shared values that brought him to the company in this unique role, as well as how their visual collaboration suite brings these values to life.


Bryan explains the different ways he engaged other employees to both serve customers and to create more evangelists. He shares insights into what success as Chief Evangelist looks like and how we works with the CMO on it. He also shares his passions for scrum and agile and for neurodivergence.



Takeaways:

  • The most important job of an evangelist is to believe in the value and impact of the product, service, idea, or practice. Bryan’s belief comes from empathy - having felt, experienced, and known what it's like not to have the solutions that are now available.
  • Bryan breaks down what the Lucid Suite and how each part transforms the way people live and work:
  • Lucidchart is an intelligent diagramming solution.
  • Lucidspark is a collaborative whiteboard solution. It helps teams to come together, collaborate, and enjoy their work.
  • Lucidscale, helps his team visualize cloud solutions, cloud applications, and their implementations. They help those others clarify what's complex and collaborate visually, no matter where they're located in the world.
  • A Chief Evangelist should work with sales and customer support teams to help tell customer stories and to talk through ways to solve customer pains and challenges.
  • Once Bryan understood the role, he realized he’d been evangelizing for 17 years. He found something people didn’t have that would make their lives better and helped them through the change curve.

 


Quote of the Show:

  • “I’d been evangelizing by finding something that would make people’s lives and work better, introducing it to them, and helping them through the change curve until they could really own it.”

 


Links Related to This Episode:



See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 020 Jonathan Stephens (EveryPoint) on Becoming the Voice and Advocate of Your Client 20 20 020 Jonathan Stephens (EveryPoint) on Becoming the Voice and Advocate of Your Client full 5db9c9f7-a8cd-493f-8ab9-8cf3758a310f https://share.transistor.fm/s/fea88920 Today’s guest is Jonathan Stephens, Chief Evangelist at EveryPoint. Jonathan joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to leading with his personal name and face.


Jonathan explains how his live, unedited videos were key to creating understanding and awareness of EveryPoint’s technology. It’s honest. It’s raw. It’s being applied to real problems. And it creates conversation. But he also explains why some of his most popular content isn’t always the most effective.



Takeaways:

  • The most important job as an evangelist is to humanize your company and its brand. Welcome people to engage with it on a personal level. Become that person your customers can reach out to and connect with.
  • Hyper-edited content about emerging technology can feel corporately mass-produced and manipulated compared to the flaws and human mistakes throughout an unedited live stream. This builds credibility and authority.
  • Jonathan believes that there is no point in technology if it is not solving a problem. His goal is to convert companies to become more involved with technology to help solve issues.
  • Jonathan’s job is to show people what’s possible and invite the problems it solves to emerge. He doesn’t have all of the answers, but he’s an approachable person who’s capturing and sharing the voice of the client and serving as their advocate internally and externally.

 


Quote of the Show:

  • “The answers are not in your office. The answers are outside with your clients. You have to get out there.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Jonathan Stephens, Chief Evangelist at EveryPoint. Jonathan joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to leading with his personal name and face.


Jonathan explains how his live, unedited videos were key to creating understanding and awareness of EveryPoint’s technology. It’s honest. It’s raw. It’s being applied to real problems. And it creates conversation. But he also explains why some of his most popular content isn’t always the most effective.



Takeaways:

  • The most important job as an evangelist is to humanize your company and its brand. Welcome people to engage with it on a personal level. Become that person your customers can reach out to and connect with.
  • Hyper-edited content about emerging technology can feel corporately mass-produced and manipulated compared to the flaws and human mistakes throughout an unedited live stream. This builds credibility and authority.
  • Jonathan believes that there is no point in technology if it is not solving a problem. His goal is to convert companies to become more involved with technology to help solve issues.
  • Jonathan’s job is to show people what’s possible and invite the problems it solves to emerge. He doesn’t have all of the answers, but he’s an approachable person who’s capturing and sharing the voice of the client and serving as their advocate internally and externally.

 


Quote of the Show:

  • “The answers are not in your office. The answers are outside with your clients. You have to get out there.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 20 Apr 2023 05:00:12 -0400 Ringmaster Ringmaster 3547 Today’s guest is Jonathan Stephens, Chief Evangelist at EveryPoint. Jonathan joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to leading with his personal name and face.


Jonathan explains how his live, unedited videos were key to creating understanding and awareness of EveryPoint’s technology. It’s honest. It’s raw. It’s being applied to real problems. And it creates conversation. But he also explains why some of his most popular content isn’t always the most effective.



Takeaways:

  • The most important job as an evangelist is to humanize your company and its brand. Welcome people to engage with it on a personal level. Become that person your customers can reach out to and connect with.
  • Hyper-edited content about emerging technology can feel corporately mass-produced and manipulated compared to the flaws and human mistakes throughout an unedited live stream. This builds credibility and authority.
  • Jonathan believes that there is no point in technology if it is not solving a problem. His goal is to convert companies to become more involved with technology to help solve issues.
  • Jonathan’s job is to show people what’s possible and invite the problems it solves to emerge. He doesn’t have all of the answers, but he’s an approachable person who’s capturing and sharing the voice of the client and serving as their advocate internally and externally.

 


Quote of the Show:

  • “The answers are not in your office. The answers are outside with your clients. You have to get out there.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 019 Anthony Kennada (AudiencePlus) on Evangelists, Creators, and Owned Media 19 19 019 Anthony Kennada (AudiencePlus) on Evangelists, Creators, and Owned Media full a1fbcc12-b685-4005-8775-392b8673417c https://share.transistor.fm/s/fdf85884 Today’s guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this.


Anthony explains why our reliance on rented channels drives so much of the struggle with tracking and measuring an evangelist’s impact, as well as how thinking more like a media company can resolve much of it. He also shares the differences between a creator and an evangelist – and the benefits of both in a changing B2B sales and marketing environment.



Takeaways:

  • The most important job as an evangelist is not just to create content, speak, and leverage a network, but to do it all with authenticity and subject matter expertise.
  • We’ve underappreciated and underinvested in the ideas that people want to buy from people and that people want to buy more than just a product.
  • Category creation is when you're positioning more than just your products. You position a problem that people may or may not recognize that they have. 
  • Ultimately companies don’t create categories, customers do. Evangelism helps carry the torch for the idea or the movement, but a category isn’t created unless the community rallies around it.

 


Quote of the Show:

  • “There’s a responsibility for companies to carry the torch for a new idea – and evangelism plays a massive role in that.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this.


Anthony explains why our reliance on rented channels drives so much of the struggle with tracking and measuring an evangelist’s impact, as well as how thinking more like a media company can resolve much of it. He also shares the differences between a creator and an evangelist – and the benefits of both in a changing B2B sales and marketing environment.



Takeaways:

  • The most important job as an evangelist is not just to create content, speak, and leverage a network, but to do it all with authenticity and subject matter expertise.
  • We’ve underappreciated and underinvested in the ideas that people want to buy from people and that people want to buy more than just a product.
  • Category creation is when you're positioning more than just your products. You position a problem that people may or may not recognize that they have. 
  • Ultimately companies don’t create categories, customers do. Evangelism helps carry the torch for the idea or the movement, but a category isn’t created unless the community rallies around it.

 


Quote of the Show:

  • “There’s a responsibility for companies to carry the torch for a new idea – and evangelism plays a massive role in that.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 06 Apr 2023 05:00:36 -0400 Ringmaster Ringmaster 3300 Today’s guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this.


Anthony explains why our reliance on rented channels drives so much of the struggle with tracking and measuring an evangelist’s impact, as well as how thinking more like a media company can resolve much of it. He also shares the differences between a creator and an evangelist – and the benefits of both in a changing B2B sales and marketing environment.



Takeaways:

  • The most important job as an evangelist is not just to create content, speak, and leverage a network, but to do it all with authenticity and subject matter expertise.
  • We’ve underappreciated and underinvested in the ideas that people want to buy from people and that people want to buy more than just a product.
  • Category creation is when you're positioning more than just your products. You position a problem that people may or may not recognize that they have. 
  • Ultimately companies don’t create categories, customers do. Evangelism helps carry the torch for the idea or the movement, but a category isn’t created unless the community rallies around it.

 


Quote of the Show:

  • “There’s a responsibility for companies to carry the torch for a new idea – and evangelism plays a massive role in that.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 018 Justin Robbins on Creating Meaning and Impact as Chief Evangelist 18 18 018 Justin Robbins on Creating Meaning and Impact as Chief Evangelist full a975359a-d674-4893-afd0-604763c20007 https://share.transistor.fm/s/706a9f55 Today’s guest is Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism.

Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism isn’t just about telling a story or addressing a here-and-now problem or opportunity. It’s about creating meaning and impact in a bigger and longer-term way. He does this by walking through his service as a Chief Evangelist and as a Senior Director of Corporate Communications and Evangelism.

 


Takeaways:

  • An evangelist's most important job is to get people excited, tell stories, and share the impact, meaning, and value that a solution can provide.
  • Effective evangelism comes from true experience and the ability of people to recognize that the evangelist has faced some of the same things you have.
  • Measuring efficacy involves tracking activities, but also the impact of those activities. The impact is what matters and the basis for measurement is the problem you’re trying to solve.
  • There are multiple paths to an evangelist role; Justin shares two of them. One started through his background in training and consulting and the other through fractional work for a CMO.
  • An evangelist must be a student of the spaces in which they’re serving – doing research and reading it, joining sales calls and listening in, developing and substantiating ideas and beliefs, advising the organization and its stakeholders, and thinking through what’s happening now and what’s coming in the future.

 


Quote of the Show:

  • “A spokesperson delivers a message. An evangelist cultivates a movement.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism.

Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism isn’t just about telling a story or addressing a here-and-now problem or opportunity. It’s about creating meaning and impact in a bigger and longer-term way. He does this by walking through his service as a Chief Evangelist and as a Senior Director of Corporate Communications and Evangelism.

 


Takeaways:

  • An evangelist's most important job is to get people excited, tell stories, and share the impact, meaning, and value that a solution can provide.
  • Effective evangelism comes from true experience and the ability of people to recognize that the evangelist has faced some of the same things you have.
  • Measuring efficacy involves tracking activities, but also the impact of those activities. The impact is what matters and the basis for measurement is the problem you’re trying to solve.
  • There are multiple paths to an evangelist role; Justin shares two of them. One started through his background in training and consulting and the other through fractional work for a CMO.
  • An evangelist must be a student of the spaces in which they’re serving – doing research and reading it, joining sales calls and listening in, developing and substantiating ideas and beliefs, advising the organization and its stakeholders, and thinking through what’s happening now and what’s coming in the future.

 


Quote of the Show:

  • “A spokesperson delivers a message. An evangelist cultivates a movement.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 30 Mar 2023 05:00:45 -0400 Ringmaster Ringmaster 3271 Today’s guest is Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism.

Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism isn’t just about telling a story or addressing a here-and-now problem or opportunity. It’s about creating meaning and impact in a bigger and longer-term way. He does this by walking through his service as a Chief Evangelist and as a Senior Director of Corporate Communications and Evangelism.

 


Takeaways:

  • An evangelist's most important job is to get people excited, tell stories, and share the impact, meaning, and value that a solution can provide.
  • Effective evangelism comes from true experience and the ability of people to recognize that the evangelist has faced some of the same things you have.
  • Measuring efficacy involves tracking activities, but also the impact of those activities. The impact is what matters and the basis for measurement is the problem you’re trying to solve.
  • There are multiple paths to an evangelist role; Justin shares two of them. One started through his background in training and consulting and the other through fractional work for a CMO.
  • An evangelist must be a student of the spaces in which they’re serving – doing research and reading it, joining sales calls and listening in, developing and substantiating ideas and beliefs, advising the organization and its stakeholders, and thinking through what’s happening now and what’s coming in the future.

 


Quote of the Show:

  • “A spokesperson delivers a message. An evangelist cultivates a movement.”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 017 Arthur Castillo (Chili Piper) on Customers As Your Best Evangelists 17 17 017 Arthur Castillo (Chili Piper) on Customers As Your Best Evangelists full 1b574923-ebbd-469a-af1d-9b7a5e7db24c https://share.transistor.fm/s/39be0d30 Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism.

Arthur shares what’s new and not new about “dark social,” as well as best practices for setting up mutually beneficial Customer Advisory Boards. He talks through fundamental shifts in B2B sales and marketing and the desire buyers have for trusted advisors. He also shares in-person and virtual tactics to turn your customers into evangelists who actively engage with your prospects.

 


Takeaways:

  • The most important job of a Head of Evangelism is talking about problems that you solve and that exist in the market that others might not even be aware of.
  • In the universal buyer's journey, an evangelist lives in three stages: unaware, aware, and consideration. It’s the evangelist’s job to help move buyers through these stages and to help them think differently.
  • “Dark social” isn’t new in that it’s just “word of mouth.” But the maturity of communication channels and the frequency of engagement have changed the game here. It’s our responsibility to find the conversations that are happening in the market and to engage.
  • Doing field marketing and evangelism are greats way to build relationships with your prospects and customers. And to help your customers build relationships and drive conversations with your prospects for more efficient growth.
  • Questions that should be driving us as evangelists, salespeople, and marketers include: “How do I amplify customer voices?” and “How do I develop deeper relationships?”
  • The future of sales is more about guiding a group of people and ensuring that they know how their day-to-day is affected - and marketing’s job will be to help people to think differently.

 


Quote of the Show:

  • “There’s no better form of evangelism than your customers”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism.

Arthur shares what’s new and not new about “dark social,” as well as best practices for setting up mutually beneficial Customer Advisory Boards. He talks through fundamental shifts in B2B sales and marketing and the desire buyers have for trusted advisors. He also shares in-person and virtual tactics to turn your customers into evangelists who actively engage with your prospects.

 


Takeaways:

  • The most important job of a Head of Evangelism is talking about problems that you solve and that exist in the market that others might not even be aware of.
  • In the universal buyer's journey, an evangelist lives in three stages: unaware, aware, and consideration. It’s the evangelist’s job to help move buyers through these stages and to help them think differently.
  • “Dark social” isn’t new in that it’s just “word of mouth.” But the maturity of communication channels and the frequency of engagement have changed the game here. It’s our responsibility to find the conversations that are happening in the market and to engage.
  • Doing field marketing and evangelism are greats way to build relationships with your prospects and customers. And to help your customers build relationships and drive conversations with your prospects for more efficient growth.
  • Questions that should be driving us as evangelists, salespeople, and marketers include: “How do I amplify customer voices?” and “How do I develop deeper relationships?”
  • The future of sales is more about guiding a group of people and ensuring that they know how their day-to-day is affected - and marketing’s job will be to help people to think differently.

 


Quote of the Show:

  • “There’s no better form of evangelism than your customers”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 23 Mar 2023 05:00:00 -0400 Ringmaster Ringmaster 3141 Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism.

Arthur shares what’s new and not new about “dark social,” as well as best practices for setting up mutually beneficial Customer Advisory Boards. He talks through fundamental shifts in B2B sales and marketing and the desire buyers have for trusted advisors. He also shares in-person and virtual tactics to turn your customers into evangelists who actively engage with your prospects.

 


Takeaways:

  • The most important job of a Head of Evangelism is talking about problems that you solve and that exist in the market that others might not even be aware of.
  • In the universal buyer's journey, an evangelist lives in three stages: unaware, aware, and consideration. It’s the evangelist’s job to help move buyers through these stages and to help them think differently.
  • “Dark social” isn’t new in that it’s just “word of mouth.” But the maturity of communication channels and the frequency of engagement have changed the game here. It’s our responsibility to find the conversations that are happening in the market and to engage.
  • Doing field marketing and evangelism are greats way to build relationships with your prospects and customers. And to help your customers build relationships and drive conversations with your prospects for more efficient growth.
  • Questions that should be driving us as evangelists, salespeople, and marketers include: “How do I amplify customer voices?” and “How do I develop deeper relationships?”
  • The future of sales is more about guiding a group of people and ensuring that they know how their day-to-day is affected - and marketing’s job will be to help people to think differently.

 


Quote of the Show:

  • “There’s no better form of evangelism than your customers”

 


Links Related to This Episode:

 


See or Hear More Conversations on Chief Evangelist with Ethan Beute:

 


Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 016 Blaine Feyen (True Footage) on Developing a Teachable Point of View 16 16 016 Blaine Feyen (True Footage) on Developing a Teachable Point of View full 531e8c0c-1b96-4f24-aa23-c70b6fabb2b5 https://share.transistor.fm/s/39685bce Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism.


Blaine emphasizes how important it is to believe in what you are doing and how you can help people. This feeds the human function of trust, authenticity, and energy. It’s the fuel that helps others believe, too. He shares virtual and in-person tactics he’s used to building community and spread belief.

Takeaways:

  • The most important job for a Chief Evangelist is to believe. You must have an unwavering unquestioning belief in solving problems and the ability to express it with energy and inspiration.
  • Expressing sincere belief can inspire others around you. When you believe in something, you build this trust that you can help spread amongst others.
  • When Blaine was younger, he became interested in the martial art Aikido, which involves blending and using others’ energy to resolve conflicts. He learned through the process to make others better than himself – something that serves him well today.
  • From his instructor's advice, Blaine realized that evangelism helps other humans grow, develop, and evolve. Blaine built several businesses in those terms of helping others.
  • Blaine’s strategy with his company is to evangelize the mission and the vision without evangelizing the product. He shares ways he does this internally and externally.

Quote of the Show:

  • “When I believe in something, the belief is deeply tied to helping other human beings grow and develop.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism.


Blaine emphasizes how important it is to believe in what you are doing and how you can help people. This feeds the human function of trust, authenticity, and energy. It’s the fuel that helps others believe, too. He shares virtual and in-person tactics he’s used to building community and spread belief.

Takeaways:

  • The most important job for a Chief Evangelist is to believe. You must have an unwavering unquestioning belief in solving problems and the ability to express it with energy and inspiration.
  • Expressing sincere belief can inspire others around you. When you believe in something, you build this trust that you can help spread amongst others.
  • When Blaine was younger, he became interested in the martial art Aikido, which involves blending and using others’ energy to resolve conflicts. He learned through the process to make others better than himself – something that serves him well today.
  • From his instructor's advice, Blaine realized that evangelism helps other humans grow, develop, and evolve. Blaine built several businesses in those terms of helping others.
  • Blaine’s strategy with his company is to evangelize the mission and the vision without evangelizing the product. He shares ways he does this internally and externally.

Quote of the Show:

  • “When I believe in something, the belief is deeply tied to helping other human beings grow and develop.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 16 Mar 2023 05:00:45 -0400 Ringmaster Ringmaster 3030 Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism.


Blaine emphasizes how important it is to believe in what you are doing and how you can help people. This feeds the human function of trust, authenticity, and energy. It’s the fuel that helps others believe, too. He shares virtual and in-person tactics he’s used to building community and spread belief.

Takeaways:

  • The most important job for a Chief Evangelist is to believe. You must have an unwavering unquestioning belief in solving problems and the ability to express it with energy and inspiration.
  • Expressing sincere belief can inspire others around you. When you believe in something, you build this trust that you can help spread amongst others.
  • When Blaine was younger, he became interested in the martial art Aikido, which involves blending and using others’ energy to resolve conflicts. He learned through the process to make others better than himself – something that serves him well today.
  • From his instructor's advice, Blaine realized that evangelism helps other humans grow, develop, and evolve. Blaine built several businesses in those terms of helping others.
  • Blaine’s strategy with his company is to evangelize the mission and the vision without evangelizing the product. He shares ways he does this internally and externally.

Quote of the Show:

  • “When I believe in something, the belief is deeply tied to helping other human beings grow and develop.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador Yes Ethan Beute 015 Ryan Collins, PhD on Evangelism in the Tech Industry 15 15 015 Ryan Collins, PhD on Evangelism in the Tech Industry full 023fdd20-dafd-44d8-97eb-02b008b9a4e4 https://share.transistor.fm/s/91c2f558 Today’s guest is Ryan Collins, an SEO analyst, the Founder of AfterYourPhD, and the author of a dissertation on tech evangelism. Ryan joins Ethan Beute to share what he learned from interviewing dozens of evangelists and conducting deep research into the practice.
 
Ryan emphasizes the need for enough history and maturity with innovation and within a market to have credible and authoritative voices to evangelize in that space.

Takeaways:

  • The most important job as an evangelist is education. Evangelists need to educate people about innovation in a way that anyone can understand. An edge of excitement helps, too.
  • Defining an evangelist is difficult; there are so many different kinds. It differs for each organization and within each market. Talking with evangelists is the best way to get into that nuance and variety.
  • The religious connotations of the title, role, and function are apt; they’re about spreading the good news of innovation, whether that’s physical and tangible or conceptual and abstract.
  • Diffusion of innovation and social identity are two theories helpful to exploring and understanding tech evangelism and brand evangelism.
  • Evangelists have a lot of experience in their spaces – enough to earn authority from their audience. Their stories of personal experience make them more effective and credible.
  • Guy Kawasaki, our guest on Episode 006 of Chief Evangelist, remains a helpful source of information, perspective, and stories about secular evangelism.

Quote of the Show:

  • “A lot of it is strategy and understanding who your audience is.” (15:53)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Ryan Collins, an SEO analyst, the Founder of AfterYourPhD, and the author of a dissertation on tech evangelism. Ryan joins Ethan Beute to share what he learned from interviewing dozens of evangelists and conducting deep research into the practice.
 
Ryan emphasizes the need for enough history and maturity with innovation and within a market to have credible and authoritative voices to evangelize in that space.

Takeaways:

  • The most important job as an evangelist is education. Evangelists need to educate people about innovation in a way that anyone can understand. An edge of excitement helps, too.
  • Defining an evangelist is difficult; there are so many different kinds. It differs for each organization and within each market. Talking with evangelists is the best way to get into that nuance and variety.
  • The religious connotations of the title, role, and function are apt; they’re about spreading the good news of innovation, whether that’s physical and tangible or conceptual and abstract.
  • Diffusion of innovation and social identity are two theories helpful to exploring and understanding tech evangelism and brand evangelism.
  • Evangelists have a lot of experience in their spaces – enough to earn authority from their audience. Their stories of personal experience make them more effective and credible.
  • Guy Kawasaki, our guest on Episode 006 of Chief Evangelist, remains a helpful source of information, perspective, and stories about secular evangelism.

Quote of the Show:

  • “A lot of it is strategy and understanding who your audience is.” (15:53)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 02 Mar 2023 05:00:06 -0500 Ringmaster Ringmaster 2491 Today’s guest is Ryan Collins, an SEO analyst, the Founder of AfterYourPhD, and the author of a dissertation on tech evangelism. Ryan joins Ethan Beute to share what he learned from interviewing dozens of evangelists and conducting deep research into the practice.
 
Ryan emphasizes the need for enough history and maturity with innovation and within a market to have credible and authoritative voices to evangelize in that space.

Takeaways:

  • The most important job as an evangelist is education. Evangelists need to educate people about innovation in a way that anyone can understand. An edge of excitement helps, too.
  • Defining an evangelist is difficult; there are so many different kinds. It differs for each organization and within each market. Talking with evangelists is the best way to get into that nuance and variety.
  • The religious connotations of the title, role, and function are apt; they’re about spreading the good news of innovation, whether that’s physical and tangible or conceptual and abstract.
  • Diffusion of innovation and social identity are two theories helpful to exploring and understanding tech evangelism and brand evangelism.
  • Evangelists have a lot of experience in their spaces – enough to earn authority from their audience. Their stories of personal experience make them more effective and credible.
  • Guy Kawasaki, our guest on Episode 006 of Chief Evangelist, remains a helpful source of information, perspective, and stories about secular evangelism.

Quote of the Show:

  • “A lot of it is strategy and understanding who your audience is.” (15:53)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador Yes Ethan Beute 014 Bill Sherman on The Practice of Thought Leadership 14 14 014 Bill Sherman on The Practice of Thought Leadership full 108ee7f5-20ea-44c8-bb3f-004121c132f3 https://share.transistor.fm/s/d670161c Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
 
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.

Takeaways:

  • The most important job of an evangelist is helping scale ideas, building communities, sparking conversations, and collaborating with others.
  • The most important job of a thought leader is curating foundational ideas for their organizations, aligning with organizational goals, meeting customers’ needs, and encouraging more ideas.
  • Most businesses would benefit from appointing a thought leader.
  • Before bringing a thought leader into your company, figure out where the role and work fit relative to marketing, content marketing, and product marketing.
  • Bill found that working in organizational development resonated deeply with him. He found that getting the right people to do the right thing for the right reasons and making sure that they were rewarded was really fulfilling work.

Quote of the Show:

  • “Podcasting is one of the most delightful roles you can do.” (37:48)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
 
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.

Takeaways:

  • The most important job of an evangelist is helping scale ideas, building communities, sparking conversations, and collaborating with others.
  • The most important job of a thought leader is curating foundational ideas for their organizations, aligning with organizational goals, meeting customers’ needs, and encouraging more ideas.
  • Most businesses would benefit from appointing a thought leader.
  • Before bringing a thought leader into your company, figure out where the role and work fit relative to marketing, content marketing, and product marketing.
  • Bill found that working in organizational development resonated deeply with him. He found that getting the right people to do the right thing for the right reasons and making sure that they were rewarded was really fulfilling work.

Quote of the Show:

  • “Podcasting is one of the most delightful roles you can do.” (37:48)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 23 Feb 2023 05:00:17 -0500 Ringmaster Ringmaster 3225 Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
 
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.

Takeaways:

  • The most important job of an evangelist is helping scale ideas, building communities, sparking conversations, and collaborating with others.
  • The most important job of a thought leader is curating foundational ideas for their organizations, aligning with organizational goals, meeting customers’ needs, and encouraging more ideas.
  • Most businesses would benefit from appointing a thought leader.
  • Before bringing a thought leader into your company, figure out where the role and work fit relative to marketing, content marketing, and product marketing.
  • Bill found that working in organizational development resonated deeply with him. He found that getting the right people to do the right thing for the right reasons and making sure that they were rewarded was really fulfilling work.

Quote of the Show:

  • “Podcasting is one of the most delightful roles you can do.” (37:48)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador Yes Ethan Beute 013 Diana Cabrices on Becoming a Fractional Chief Evangelist in WealthTech 13 13 013 Diana Cabrices on Becoming a Fractional Chief Evangelist in WealthTech full 5e8a8ea8-3cf9-40fb-bf84-9e7e5fd26444 https://share.transistor.fm/s/3db8cda2 Today’s guest is Diana Cabrices, Founder & Fractional Chief Evangelist at Diana Cabrices Consulting, a firm that focuses on the WealthTech industry. Diana joins Ethan Beute to share the benefits of a fractional approach to evangelism for both the evangelist and the company.
 
Diana describes the essence of evangelism: evoking emotion, exciting people, and motivating action. Watch or listen for her insights differentiating a fractional Chief Evangelist from a marketing consultant or an influencer.

Takeaways:

  • Every Chief Evangelist has different talents which leads to different approaches and even different outcomes. In her eyes, the most important job of an evangelist is to evoke emotion and motivate people to change. This process is based on trust between people and builds loyalty toward the product, service, or brand.
  • More than ever and driven by the pandemic, people are feeling disconnected from each other. We’re more distant from our customers, who can evaluate and buy without any direct interaction with people inside our organization. This creates a great opportunity to differentiate your experience by building relationships with your customers.
  • Diana’s business model is based on serving just a few companies with category exclusivity.
  • Diana expresses how critical it is to have your values aligned between an evangelist and a company.
  • The fractional approach has advantages and disadvantages both for the Chief Evangelist and for the company; Diana walks through them.

Quote of the Show:

  • “I have found this world of evangelism and it's the number one thing I love about my job.” (13:22)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Diana Cabrices, Founder & Fractional Chief Evangelist at Diana Cabrices Consulting, a firm that focuses on the WealthTech industry. Diana joins Ethan Beute to share the benefits of a fractional approach to evangelism for both the evangelist and the company.
 
Diana describes the essence of evangelism: evoking emotion, exciting people, and motivating action. Watch or listen for her insights differentiating a fractional Chief Evangelist from a marketing consultant or an influencer.

Takeaways:

  • Every Chief Evangelist has different talents which leads to different approaches and even different outcomes. In her eyes, the most important job of an evangelist is to evoke emotion and motivate people to change. This process is based on trust between people and builds loyalty toward the product, service, or brand.
  • More than ever and driven by the pandemic, people are feeling disconnected from each other. We’re more distant from our customers, who can evaluate and buy without any direct interaction with people inside our organization. This creates a great opportunity to differentiate your experience by building relationships with your customers.
  • Diana’s business model is based on serving just a few companies with category exclusivity.
  • Diana expresses how critical it is to have your values aligned between an evangelist and a company.
  • The fractional approach has advantages and disadvantages both for the Chief Evangelist and for the company; Diana walks through them.

Quote of the Show:

  • “I have found this world of evangelism and it's the number one thing I love about my job.” (13:22)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 16 Feb 2023 05:00:29 -0500 Ringmaster Ringmaster 3147 Today’s guest is Diana Cabrices, Founder & Fractional Chief Evangelist at Diana Cabrices Consulting, a firm that focuses on the WealthTech industry. Diana joins Ethan Beute to share the benefits of a fractional approach to evangelism for both the evangelist and the company.
 
Diana describes the essence of evangelism: evoking emotion, exciting people, and motivating action. Watch or listen for her insights differentiating a fractional Chief Evangelist from a marketing consultant or an influencer.

Takeaways:

  • Every Chief Evangelist has different talents which leads to different approaches and even different outcomes. In her eyes, the most important job of an evangelist is to evoke emotion and motivate people to change. This process is based on trust between people and builds loyalty toward the product, service, or brand.
  • More than ever and driven by the pandemic, people are feeling disconnected from each other. We’re more distant from our customers, who can evaluate and buy without any direct interaction with people inside our organization. This creates a great opportunity to differentiate your experience by building relationships with your customers.
  • Diana’s business model is based on serving just a few companies with category exclusivity.
  • Diana expresses how critical it is to have your values aligned between an evangelist and a company.
  • The fractional approach has advantages and disadvantages both for the Chief Evangelist and for the company; Diana walks through them.

Quote of the Show:

  • “I have found this world of evangelism and it's the number one thing I love about my job.” (13:22)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador Yes Ethan Beute 012 Daniel Jester (Creative Force) on Maturing a Market as Chief Evangelist 12 12 012 Daniel Jester (Creative Force) on Maturing a Market as Chief Evangelist full bba56ec7-1ccf-412e-a14a-d2691ec67e37 https://share.transistor.fm/s/d550a3cf Today’s guest is Daniel Jester, Chief Evangelist at Creative Force. Daniel joins Ethan Beute and shares the two things that were useful for his start as a Chief Evangelist: breaking down the complex and becoming an analogy factory.
 
Daniel shares his journey from surviving as a freelance photographer during Covid to being recruited into an evangelism role. Watch or listen for his advice on communicating with your customers through support channels to improve your product or service experience and on becoming the historian or archaeologist for your industry.

Takeaways:

  • Two things helped Daniel when he was starting as Chief Evangelist: understanding and then simplifying a relatively complex system in a short amount of time as someone shares it with you and quickly developing analogies that help people better understand what you’re communicating.
  • Daniel needs to prepare a young industry to evaluate and purchase more advanced tools by educating away ignorance, hesitancy, and skepticism. This effort helps create a more level playing field and gets more people in the space to help each other.
  • When Daniel started at Creative Force, he focused on customers and customer education through video. By having been in their shoes and working from that empathetic perspective, you better understand where they are and what they need to move forward successfully.
  • When Daniel first took on the title of Chief Evangelist, he felt what we all do: imposter syndrome. But the CEO saw clearly the value in him and in the role for their innovative tech company.
  • Daniel learned a lot doing customer support. Talking with customers provided relationships and perspectives that continue to serve him today as he works to connect and mature a young industry.
  • As a Chief Evangelist, you must be – or become – a great storyteller. Becoming a student of storytelling will benefit you immediately and in years – and in roles – to come.

Quote of the Show:

  • “My role has become much more outward facing because we're trying to build community.” (24:29)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Daniel Jester, Chief Evangelist at Creative Force. Daniel joins Ethan Beute and shares the two things that were useful for his start as a Chief Evangelist: breaking down the complex and becoming an analogy factory.
 
Daniel shares his journey from surviving as a freelance photographer during Covid to being recruited into an evangelism role. Watch or listen for his advice on communicating with your customers through support channels to improve your product or service experience and on becoming the historian or archaeologist for your industry.

Takeaways:

  • Two things helped Daniel when he was starting as Chief Evangelist: understanding and then simplifying a relatively complex system in a short amount of time as someone shares it with you and quickly developing analogies that help people better understand what you’re communicating.
  • Daniel needs to prepare a young industry to evaluate and purchase more advanced tools by educating away ignorance, hesitancy, and skepticism. This effort helps create a more level playing field and gets more people in the space to help each other.
  • When Daniel started at Creative Force, he focused on customers and customer education through video. By having been in their shoes and working from that empathetic perspective, you better understand where they are and what they need to move forward successfully.
  • When Daniel first took on the title of Chief Evangelist, he felt what we all do: imposter syndrome. But the CEO saw clearly the value in him and in the role for their innovative tech company.
  • Daniel learned a lot doing customer support. Talking with customers provided relationships and perspectives that continue to serve him today as he works to connect and mature a young industry.
  • As a Chief Evangelist, you must be – or become – a great storyteller. Becoming a student of storytelling will benefit you immediately and in years – and in roles – to come.

Quote of the Show:

  • “My role has become much more outward facing because we're trying to build community.” (24:29)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 09 Feb 2023 05:00:35 -0500 Ringmaster Ringmaster 3578 Today’s guest is Daniel Jester, Chief Evangelist at Creative Force. Daniel joins Ethan Beute and shares the two things that were useful for his start as a Chief Evangelist: breaking down the complex and becoming an analogy factory.
 
Daniel shares his journey from surviving as a freelance photographer during Covid to being recruited into an evangelism role. Watch or listen for his advice on communicating with your customers through support channels to improve your product or service experience and on becoming the historian or archaeologist for your industry.

Takeaways:

  • Two things helped Daniel when he was starting as Chief Evangelist: understanding and then simplifying a relatively complex system in a short amount of time as someone shares it with you and quickly developing analogies that help people better understand what you’re communicating.
  • Daniel needs to prepare a young industry to evaluate and purchase more advanced tools by educating away ignorance, hesitancy, and skepticism. This effort helps create a more level playing field and gets more people in the space to help each other.
  • When Daniel started at Creative Force, he focused on customers and customer education through video. By having been in their shoes and working from that empathetic perspective, you better understand where they are and what they need to move forward successfully.
  • When Daniel first took on the title of Chief Evangelist, he felt what we all do: imposter syndrome. But the CEO saw clearly the value in him and in the role for their innovative tech company.
  • Daniel learned a lot doing customer support. Talking with customers provided relationships and perspectives that continue to serve him today as he works to connect and mature a young industry.
  • As a Chief Evangelist, you must be – or become – a great storyteller. Becoming a student of storytelling will benefit you immediately and in years – and in roles – to come.

Quote of the Show:

  • “My role has become much more outward facing because we're trying to build community.” (24:29)

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 011 Dan Steinman (Gainsight) on Building Affinity as Chief Evangelist 11 11 011 Dan Steinman (Gainsight) on Building Affinity as Chief Evangelist full 569f67dc-9dd8-4ff1-807a-5a5bd436237e https://share.transistor.fm/s/5d0a63e6 Today’s guest is Dan Steinman, Chief Evangelist at Gainsight. Dan joins Ethan Beute and shares the idea that creating awareness of something that’s making a difference is the most important aspect of the role.
 
 Dan also discusses the three aspects of being a great evangelist, two ways to source insights to generate thought leadership, and why he and his CEO stopped trying to track and measure the ROI of his role.  Be sure to listen in on Dan giving his advice on how you can become a better listener to your clients about what does and doesn't work for them!

Takeaways:

  • Dan thinks that the most important job for a Chief Evangelist is to raise awareness and understanding of the category of customer success. Growing the category helps grow your company.
  • As Chief Evangelist, you must provide thought leadership about your category, your product, and your business. This content helps attract, educate, engage, and activate people within your broader community and within your customer base.
  • Evangelizing and creating thought leadership have three sources of insight. One is the fundamentals of customer success, two are the things that evangelists are trying, some working and not working, and three are all of the thoughts you hear from your community.
  • Dan shares that their book, Customer Success, was likely the best evangelistic work they did at Gainsight. But to make a book useful and successful in service of your mission, you must adhere to the basic dos and don’ts that he offers here.
  • It is always so important to listen to your clients about what works for them and what doesn't work for them. Listening to what works and what doesn't work, it becomes pressure on your product to make it better for those kinds of big-scale ideas that your clients may have in mind.
  • Attributing revenue. Tracking activities. Measuring outcomes. Dan and his CEO spent a lot of time on this, but eventually gave up because it wasn’t worth the effort. They both knew the work was valuable.

Quote of the Show:

  • “Evangelism is the idea of creating awareness of something that's making a difference.” (02:41)

Links Related to This Episode:

Ways to Watch or Listen to More from Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Dan Steinman, Chief Evangelist at Gainsight. Dan joins Ethan Beute and shares the idea that creating awareness of something that’s making a difference is the most important aspect of the role.
 
 Dan also discusses the three aspects of being a great evangelist, two ways to source insights to generate thought leadership, and why he and his CEO stopped trying to track and measure the ROI of his role.  Be sure to listen in on Dan giving his advice on how you can become a better listener to your clients about what does and doesn't work for them!

Takeaways:

  • Dan thinks that the most important job for a Chief Evangelist is to raise awareness and understanding of the category of customer success. Growing the category helps grow your company.
  • As Chief Evangelist, you must provide thought leadership about your category, your product, and your business. This content helps attract, educate, engage, and activate people within your broader community and within your customer base.
  • Evangelizing and creating thought leadership have three sources of insight. One is the fundamentals of customer success, two are the things that evangelists are trying, some working and not working, and three are all of the thoughts you hear from your community.
  • Dan shares that their book, Customer Success, was likely the best evangelistic work they did at Gainsight. But to make a book useful and successful in service of your mission, you must adhere to the basic dos and don’ts that he offers here.
  • It is always so important to listen to your clients about what works for them and what doesn't work for them. Listening to what works and what doesn't work, it becomes pressure on your product to make it better for those kinds of big-scale ideas that your clients may have in mind.
  • Attributing revenue. Tracking activities. Measuring outcomes. Dan and his CEO spent a lot of time on this, but eventually gave up because it wasn’t worth the effort. They both knew the work was valuable.

Quote of the Show:

  • “Evangelism is the idea of creating awareness of something that's making a difference.” (02:41)

Links Related to This Episode:

Ways to Watch or Listen to More from Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Thu, 02 Feb 2023 05:00:48 -0500 Ringmaster Ringmaster 3339 Today’s guest is Dan Steinman, Chief Evangelist at Gainsight. Dan joins Ethan Beute and shares the idea that creating awareness of something that’s making a difference is the most important aspect of the role.
 
 Dan also discusses the three aspects of being a great evangelist, two ways to source insights to generate thought leadership, and why he and his CEO stopped trying to track and measure the ROI of his role.  Be sure to listen in on Dan giving his advice on how you can become a better listener to your clients about what does and doesn't work for them!

Takeaways:

  • Dan thinks that the most important job for a Chief Evangelist is to raise awareness and understanding of the category of customer success. Growing the category helps grow your company.
  • As Chief Evangelist, you must provide thought leadership about your category, your product, and your business. This content helps attract, educate, engage, and activate people within your broader community and within your customer base.
  • Evangelizing and creating thought leadership have three sources of insight. One is the fundamentals of customer success, two are the things that evangelists are trying, some working and not working, and three are all of the thoughts you hear from your community.
  • Dan shares that their book, Customer Success, was likely the best evangelistic work they did at Gainsight. But to make a book useful and successful in service of your mission, you must adhere to the basic dos and don’ts that he offers here.
  • It is always so important to listen to your clients about what works for them and what doesn't work for them. Listening to what works and what doesn't work, it becomes pressure on your product to make it better for those kinds of big-scale ideas that your clients may have in mind.
  • Attributing revenue. Tracking activities. Measuring outcomes. Dan and his CEO spent a lot of time on this, but eventually gave up because it wasn’t worth the effort. They both knew the work was valuable.

Quote of the Show:

  • “Evangelism is the idea of creating awareness of something that's making a difference.” (02:41)

Links Related to This Episode:

Ways to Watch or Listen to More from Chief Evangelist with Ethan Beute:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 010 Mike Grigsby on Aha Moments and Transformation Through Evangelism 10 10 010 Mike Grigsby on Aha Moments and Transformation Through Evangelism full bd7b66a3-274e-4fb2-adfc-19dcbf0dac28 https://share.transistor.fm/s/3dfa7a97 Today’s guest is Mike Grigsby, Executive Advisor at MWGrigs LLC and Citizen Engagement Solutions Lead at Lumen Technologies. Mike joins Ethan Beute and shares one of the best analogies you'll hear to the work of evangelism. Mike discusses the importance of having your evangelist get out there to prepare the way and spread the good news of the change or transformation ahead. 

Be sure to listen for Mike's advice on how you can do better at asking questions in order to get people to engage with you, as well as balancing an internal and external voice for your message.

Takeaways:

  • Mike thinks that the primary role of an evangelist is to spread the good news. Whether it's about a particular product or about a domain, he believes the main role is to spread the good news.
  • Another role Mike thinks is crucial for an evangelist is to pave the way and prepare the way. Mike believes that there is an educational and awareness element around evangelism that he thinks should not be dismissed or overlooked.
  • One of the core attributes an evangelist should give is an “aha” moment to those around them. Evangelists help break down complexity for others to help them get started on their journeys.
  • As you make a shift to change, you have to communicate about the change with your external stakeholders, your customers, and your partners. Ask yourself, what does it look like? What does your supply chain look like? How is that shift in your organization's direction? How is that gonna affect all of the stakeholders around?
  • The evangelist focuses on the problem, not the product. Mike believes that this is a key component of understanding how to activate the role of evangelism in the organization or externally to your stakeholders.
  • A big failure that Mike has seen in companies is that the evangelist has not been enabled or empowered at the highest levels. Mike believes that there almost needs to be an agnostic element where the evangelist plays a role within the company.

Quote of the Show:

  • “I have a passion for seeing that light bulb moment in people.” (05:28)

Links:

Ways to Tune In:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Today’s guest is Mike Grigsby, Executive Advisor at MWGrigs LLC and Citizen Engagement Solutions Lead at Lumen Technologies. Mike joins Ethan Beute and shares one of the best analogies you'll hear to the work of evangelism. Mike discusses the importance of having your evangelist get out there to prepare the way and spread the good news of the change or transformation ahead. 

Be sure to listen for Mike's advice on how you can do better at asking questions in order to get people to engage with you, as well as balancing an internal and external voice for your message.

Takeaways:

  • Mike thinks that the primary role of an evangelist is to spread the good news. Whether it's about a particular product or about a domain, he believes the main role is to spread the good news.
  • Another role Mike thinks is crucial for an evangelist is to pave the way and prepare the way. Mike believes that there is an educational and awareness element around evangelism that he thinks should not be dismissed or overlooked.
  • One of the core attributes an evangelist should give is an “aha” moment to those around them. Evangelists help break down complexity for others to help them get started on their journeys.
  • As you make a shift to change, you have to communicate about the change with your external stakeholders, your customers, and your partners. Ask yourself, what does it look like? What does your supply chain look like? How is that shift in your organization's direction? How is that gonna affect all of the stakeholders around?
  • The evangelist focuses on the problem, not the product. Mike believes that this is a key component of understanding how to activate the role of evangelism in the organization or externally to your stakeholders.
  • A big failure that Mike has seen in companies is that the evangelist has not been enabled or empowered at the highest levels. Mike believes that there almost needs to be an agnostic element where the evangelist plays a role within the company.

Quote of the Show:

  • “I have a passion for seeing that light bulb moment in people.” (05:28)

Links:

Ways to Tune In:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Fri, 27 Jan 2023 10:08:00 -0500 Ringmaster Ringmaster 3259 Today’s guest is Mike Grigsby, Executive Advisor at MWGrigs LLC and Citizen Engagement Solutions Lead at Lumen Technologies. Mike joins Ethan Beute and shares one of the best analogies you'll hear to the work of evangelism. Mike discusses the importance of having your evangelist get out there to prepare the way and spread the good news of the change or transformation ahead. 

Be sure to listen for Mike's advice on how you can do better at asking questions in order to get people to engage with you, as well as balancing an internal and external voice for your message.

Takeaways:

  • Mike thinks that the primary role of an evangelist is to spread the good news. Whether it's about a particular product or about a domain, he believes the main role is to spread the good news.
  • Another role Mike thinks is crucial for an evangelist is to pave the way and prepare the way. Mike believes that there is an educational and awareness element around evangelism that he thinks should not be dismissed or overlooked.
  • One of the core attributes an evangelist should give is an “aha” moment to those around them. Evangelists help break down complexity for others to help them get started on their journeys.
  • As you make a shift to change, you have to communicate about the change with your external stakeholders, your customers, and your partners. Ask yourself, what does it look like? What does your supply chain look like? How is that shift in your organization's direction? How is that gonna affect all of the stakeholders around?
  • The evangelist focuses on the problem, not the product. Mike believes that this is a key component of understanding how to activate the role of evangelism in the organization or externally to your stakeholders.
  • A big failure that Mike has seen in companies is that the evangelist has not been enabled or empowered at the highest levels. Mike believes that there almost needs to be an agnostic element where the evangelist plays a role within the company.

Quote of the Show:

  • “I have a passion for seeing that light bulb moment in people.” (05:28)

Links:

Ways to Tune In:

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 009 Jo Zichterman (ZoomInfo) on Dealing in Belief and Scaling Impact as an Evangelist 9 9 009 Jo Zichterman (ZoomInfo) on Dealing in Belief and Scaling Impact as an Evangelist full a17de593-76b3-458b-ade1-fbb8654374f9 https://share.transistor.fm/s/972e799a Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist. He also shares his path through a high-growth company from customer service to account management to evangelist (and how he titled the role).
 
 Learn about his approach to developing a thesis, advancing ideas, and impacting people at scale by interacting with all of your customer-facing team members. Listen in for his advice on discerning whether you’re dealing with an education gap or if there's something that needs to be addressed and fixed!

Takeaways:

  • You don’t need to convince anyone that data is useful. Good data has utility and value to help people and organizations but a lot of people don’t understand data’s utility or its limitations. This requires evangelism.
  • It is always important to ask a lot of questions at your place of work. Get to know the processes your company goes through. This will help you figure out any mistakes your company runs into since you’ve gathered information.
  • If your company does not have a lot of structure, ask how to justify your work and prove the value and contribution of your role. Set up a meeting with your business and talk about where you think your time is best spent and where there are areas where you need to pull in more people who fit those roles.
  • In the workplace, you don't need to work as hard to convince people that the thing you have knowledge of (data, etc.) is useful to them. It's much more about them understanding how and when it's useful for themselves.
  • When telling a customer about your product, tell them every detail about the who, what, why, how, and when before they search for something else. Being upfront and open about what your product is can be beneficial to keeping them as a client.

Quote of the Show:

  • “My job is to be the person people come to with questions, help them understand things, and help them make sense of the world.” (11:46)

Related Links:

Ways to watch or listen to Jo on Chief Evangelist with Ethan Beute:

]]> Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist. He also shares his path through a high-growth company from customer service to account management to evangelist (and how he titled the role).
 
 Learn about his approach to developing a thesis, advancing ideas, and impacting people at scale by interacting with all of your customer-facing team members. Listen in for his advice on discerning whether you’re dealing with an education gap or if there's something that needs to be addressed and fixed!

Takeaways:

  • You don’t need to convince anyone that data is useful. Good data has utility and value to help people and organizations but a lot of people don’t understand data’s utility or its limitations. This requires evangelism.
  • It is always important to ask a lot of questions at your place of work. Get to know the processes your company goes through. This will help you figure out any mistakes your company runs into since you’ve gathered information.
  • If your company does not have a lot of structure, ask how to justify your work and prove the value and contribution of your role. Set up a meeting with your business and talk about where you think your time is best spent and where there are areas where you need to pull in more people who fit those roles.
  • In the workplace, you don't need to work as hard to convince people that the thing you have knowledge of (data, etc.) is useful to them. It's much more about them understanding how and when it's useful for themselves.
  • When telling a customer about your product, tell them every detail about the who, what, why, how, and when before they search for something else. Being upfront and open about what your product is can be beneficial to keeping them as a client.

Quote of the Show:

  • “My job is to be the person people come to with questions, help them understand things, and help them make sense of the world.” (11:46)

Related Links:

Ways to watch or listen to Jo on Chief Evangelist with Ethan Beute:

]]> Thu, 19 Jan 2023 05:00:45 -0500 Ringmaster Ringmaster 3512 Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist. He also shares his path through a high-growth company from customer service to account management to evangelist (and how he titled the role).
 
 Learn about his approach to developing a thesis, advancing ideas, and impacting people at scale by interacting with all of your customer-facing team members. Listen in for his advice on discerning whether you’re dealing with an education gap or if there's something that needs to be addressed and fixed!

Takeaways:

  • You don’t need to convince anyone that data is useful. Good data has utility and value to help people and organizations but a lot of people don’t understand data’s utility or its limitations. This requires evangelism.
  • It is always important to ask a lot of questions at your place of work. Get to know the processes your company goes through. This will help you figure out any mistakes your company runs into since you’ve gathered information.
  • If your company does not have a lot of structure, ask how to justify your work and prove the value and contribution of your role. Set up a meeting with your business and talk about where you think your time is best spent and where there are areas where you need to pull in more people who fit those roles.
  • In the workplace, you don't need to work as hard to convince people that the thing you have knowledge of (data, etc.) is useful to them. It's much more about them understanding how and when it's useful for themselves.
  • When telling a customer about your product, tell them every detail about the who, what, why, how, and when before they search for something else. Being upfront and open about what your product is can be beneficial to keeping them as a client.

Quote of the Show:

  • “My job is to be the person people come to with questions, help them understand things, and help them make sense of the world.” (11:46)

Related Links:

Ways to watch or listen to Jo on Chief Evangelist with Ethan Beute:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 008 Collin Mitchell (Humantic AI) on Joining the Conversation as Chief Evangelist 8 8 008 Collin Mitchell (Humantic AI) on Joining the Conversation as Chief Evangelist full 0740b1cf-639f-4023-82e1-c958b2821c45 https://share.transistor.fm/s/75d8a37a Collin Mitchell started his relationship with Humantic AI as a customer and advocate before becoming Chief Evangelist and now Head of Sales. Collin joins Ethan Beute to share the most important job of an evangelist, ways to build community, the potential in creating a media brand or media company, and the future of sales and marketing.
 
Collin also discusses why evangelism was necessary for Humantic AI - including the problems with the status quo and developing and sharing a point of view on improving it. Listen in to get his advice on how to connect with influential people in the spaces where you're looking to learn and grow.

Takeaways:

  • The most important job of a Chief Evangelist is to evangelize the problem you solve, not the product you sell - to become a thought leader in that space that people can seek and learn from.
  • Why evangelism for Humantic AI? To help people understand the need and opportunity to sell to the PERSON, not to the PERSONA.
  • One tip Collin shares is to be a good evangelist, you need an enemy. For him, it’s the targeting of a persona and the sequencer that shoots messages at people who fit that persona.
  • People buy from people and people follow people ... not brands. It's important to develop a relationship with each buyer, providing them with a personal relationship and a strong bond.
  • You want to build a network of people to share conversations and to learn with. Bouncing ideas and info off of one another helps with communication in your workplace and with customers.
  • When a customer is having a problem, listen to them and bring their concerns back to your company. Making your customer feel heard and listened to is so important when wanting to keep loyal buyers. Bringing the concerns back to the company to work through them is enforced in order to build a better business.
  • When starting as a Chief Evangelist, surround yourself with passionate customers and team members. Being surrounded by people that you trust at the start of your journey can be beneficial. Go to them if you have any questions and talk to them about any issues or doubts you run into. At some point, everyone will need this role - even if they don’t know, believe, or take it seriously right now.

Quote of the Show:

  • “It's not about quantity, it's about quality interactions with people.” (07:25)

Links:

Ways to Watch or Listen to Collin on Chief Evangelist with Ethan Beute:

]]> Collin Mitchell started his relationship with Humantic AI as a customer and advocate before becoming Chief Evangelist and now Head of Sales. Collin joins Ethan Beute to share the most important job of an evangelist, ways to build community, the potential in creating a media brand or media company, and the future of sales and marketing.
 
Collin also discusses why evangelism was necessary for Humantic AI - including the problems with the status quo and developing and sharing a point of view on improving it. Listen in to get his advice on how to connect with influential people in the spaces where you're looking to learn and grow.

Takeaways:

  • The most important job of a Chief Evangelist is to evangelize the problem you solve, not the product you sell - to become a thought leader in that space that people can seek and learn from.
  • Why evangelism for Humantic AI? To help people understand the need and opportunity to sell to the PERSON, not to the PERSONA.
  • One tip Collin shares is to be a good evangelist, you need an enemy. For him, it’s the targeting of a persona and the sequencer that shoots messages at people who fit that persona.
  • People buy from people and people follow people ... not brands. It's important to develop a relationship with each buyer, providing them with a personal relationship and a strong bond.
  • You want to build a network of people to share conversations and to learn with. Bouncing ideas and info off of one another helps with communication in your workplace and with customers.
  • When a customer is having a problem, listen to them and bring their concerns back to your company. Making your customer feel heard and listened to is so important when wanting to keep loyal buyers. Bringing the concerns back to the company to work through them is enforced in order to build a better business.
  • When starting as a Chief Evangelist, surround yourself with passionate customers and team members. Being surrounded by people that you trust at the start of your journey can be beneficial. Go to them if you have any questions and talk to them about any issues or doubts you run into. At some point, everyone will need this role - even if they don’t know, believe, or take it seriously right now.

Quote of the Show:

  • “It's not about quantity, it's about quality interactions with people.” (07:25)

Links:

Ways to Watch or Listen to Collin on Chief Evangelist with Ethan Beute:

]]> Thu, 12 Jan 2023 05:00:40 -0500 Ringmaster Ringmaster 3097 Collin Mitchell started his relationship with Humantic AI as a customer and advocate before becoming Chief Evangelist and now Head of Sales. Collin joins Ethan Beute to share the most important job of an evangelist, ways to build community, the potential in creating a media brand or media company, and the future of sales and marketing.
 
Collin also discusses why evangelism was necessary for Humantic AI - including the problems with the status quo and developing and sharing a point of view on improving it. Listen in to get his advice on how to connect with influential people in the spaces where you're looking to learn and grow.

Takeaways:

  • The most important job of a Chief Evangelist is to evangelize the problem you solve, not the product you sell - to become a thought leader in that space that people can seek and learn from.
  • Why evangelism for Humantic AI? To help people understand the need and opportunity to sell to the PERSON, not to the PERSONA.
  • One tip Collin shares is to be a good evangelist, you need an enemy. For him, it’s the targeting of a persona and the sequencer that shoots messages at people who fit that persona.
  • People buy from people and people follow people ... not brands. It's important to develop a relationship with each buyer, providing them with a personal relationship and a strong bond.
  • You want to build a network of people to share conversations and to learn with. Bouncing ideas and info off of one another helps with communication in your workplace and with customers.
  • When a customer is having a problem, listen to them and bring their concerns back to your company. Making your customer feel heard and listened to is so important when wanting to keep loyal buyers. Bringing the concerns back to the company to work through them is enforced in order to build a better business.
  • When starting as a Chief Evangelist, surround yourself with passionate customers and team members. Being surrounded by people that you trust at the start of your journey can be beneficial. Go to them if you have any questions and talk to them about any issues or doubts you run into. At some point, everyone will need this role - even if they don’t know, believe, or take it seriously right now.

Quote of the Show:

  • “It's not about quantity, it's about quality interactions with people.” (07:25)

Links:

Ways to Watch or Listen to Collin on Chief Evangelist with Ethan Beute:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 007 Yvonne Heimann (ClickUp) on Product Evangelism as a 1099 Employee 7 7 007 Yvonne Heimann (ClickUp) on Product Evangelism as a 1099 Employee full 34695ca0-dff4-47b7-bf46-86fc72303721 https://share.transistor.fm/s/d7fe5cf2 Our guest on this episode of Chief Evangelist is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi. Yvonne joins Ethan Beute and shares the experience of working as an ambassador and evangelist from, technically, outside the company as a 1099 employee.
 
 Yvi explains what you should look out for when bringing on an evangelist to your company and the hierarchy from affiliate to ambassador to evangelist. Yvonne also discusses how to make sure your evangelist aligns with your company's values, goals, and brand. Be sure to listen in on the advice Yvonne gives her advice to companies on how to build your brand loyalty!

Takeaways:

  • An evangelist is the customer’s personal connection to the brand. Connecting to the person with the brand is beyond the support they could get.
  • When hiring someone, your company needs to make sure that your evangelist aligns with your values, goals, and brand. If they do not fit, then they are not the right person for your business. - A Chief Evangelist is the face of the company. They are the persona of the business.
  • The CEO should not be the brand evangelist. Salespeople are not your brand evangelists, either. The first goal of an evangelist is not to sell and close revenue.
  • The 1099 relationship can look however the company and the evangelist want it to look. - When hiring an evangelist, ​​listen to their conversations. Track how well your evangelist can integrate themselves into conversations.
  • What’s true of a 1099 evangelist is also true of a direct employee evangelist. Mutual trust, mutual respect, shared passion, shared values, and open communication. - Do you want to build brand loyalty? An evangelist is the best tool to do this. Evangelists get you past the human barriers of emotion and humanization. They also take care of it and break down barriers between your target market and your brand.


Quote of the Show:

  • “A well-placed Brand Evangelist is the best tool to build brand loyalty.” (45:56)

Links to Connect with Yvi:

Ways to Watch or Listen to Yvi on Chief Evangelist with Ethan Beute:

]]> Our guest on this episode of Chief Evangelist is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi. Yvonne joins Ethan Beute and shares the experience of working as an ambassador and evangelist from, technically, outside the company as a 1099 employee.
 
 Yvi explains what you should look out for when bringing on an evangelist to your company and the hierarchy from affiliate to ambassador to evangelist. Yvonne also discusses how to make sure your evangelist aligns with your company's values, goals, and brand. Be sure to listen in on the advice Yvonne gives her advice to companies on how to build your brand loyalty!

Takeaways:

  • An evangelist is the customer’s personal connection to the brand. Connecting to the person with the brand is beyond the support they could get.
  • When hiring someone, your company needs to make sure that your evangelist aligns with your values, goals, and brand. If they do not fit, then they are not the right person for your business. - A Chief Evangelist is the face of the company. They are the persona of the business.
  • The CEO should not be the brand evangelist. Salespeople are not your brand evangelists, either. The first goal of an evangelist is not to sell and close revenue.
  • The 1099 relationship can look however the company and the evangelist want it to look. - When hiring an evangelist, ​​listen to their conversations. Track how well your evangelist can integrate themselves into conversations.
  • What’s true of a 1099 evangelist is also true of a direct employee evangelist. Mutual trust, mutual respect, shared passion, shared values, and open communication. - Do you want to build brand loyalty? An evangelist is the best tool to do this. Evangelists get you past the human barriers of emotion and humanization. They also take care of it and break down barriers between your target market and your brand.


Quote of the Show:

  • “A well-placed Brand Evangelist is the best tool to build brand loyalty.” (45:56)

Links to Connect with Yvi:

Ways to Watch or Listen to Yvi on Chief Evangelist with Ethan Beute:

]]> Thu, 05 Jan 2023 05:00:32 -0500 Ringmaster Ringmaster 3429 Our guest on this episode of Chief Evangelist is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi. Yvonne joins Ethan Beute and shares the experience of working as an ambassador and evangelist from, technically, outside the company as a 1099 employee.
 
 Yvi explains what you should look out for when bringing on an evangelist to your company and the hierarchy from affiliate to ambassador to evangelist. Yvonne also discusses how to make sure your evangelist aligns with your company's values, goals, and brand. Be sure to listen in on the advice Yvonne gives her advice to companies on how to build your brand loyalty!

Takeaways:

  • An evangelist is the customer’s personal connection to the brand. Connecting to the person with the brand is beyond the support they could get.
  • When hiring someone, your company needs to make sure that your evangelist aligns with your values, goals, and brand. If they do not fit, then they are not the right person for your business. - A Chief Evangelist is the face of the company. They are the persona of the business.
  • The CEO should not be the brand evangelist. Salespeople are not your brand evangelists, either. The first goal of an evangelist is not to sell and close revenue.
  • The 1099 relationship can look however the company and the evangelist want it to look. - When hiring an evangelist, ​​listen to their conversations. Track how well your evangelist can integrate themselves into conversations.
  • What’s true of a 1099 evangelist is also true of a direct employee evangelist. Mutual trust, mutual respect, shared passion, shared values, and open communication. - Do you want to build brand loyalty? An evangelist is the best tool to do this. Evangelists get you past the human barriers of emotion and humanization. They also take care of it and break down barriers between your target market and your brand.


Quote of the Show:

  • “A well-placed Brand Evangelist is the best tool to build brand loyalty.” (45:56)

Links to Connect with Yvi:

Ways to Watch or Listen to Yvi on Chief Evangelist with Ethan Beute:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 006 Guy Kawasaki (Apple / Canva) on Getting People To Believe As Much As You Do 6 6 006 Guy Kawasaki (Apple / Canva) on Getting People To Believe As Much As You Do full d7659b7d-5ad6-4886-8483-42afba5b9a51 https://share.transistor.fm/s/3efc39c9 Today’s guest is Guy Kawasaki, Chief Evangelist at Canva and podcast host of Guy Kawasaki's Remarkable People. He's the author of 15 books and the person who popularized secular evangelism decades ago as Chief Evangelist at Apple.
 
 Guy joins Ethan Beute and shares how evangelism starts with believing in the product or service, that’s the core. Guy makes clear that trust is the foundation for success as a Chief Evangelist. Trust is everything to a company's success - and to an evangelist's success. He suggests that every company needs a chief believer who proselytizes internally and externally. Don’t miss the advice Guy gives on how to get people to believe in something as much as you do!

Takeaways:

  • Guy speaks about how Evangelism starts with believing in the product or service, that’s the core. He believes that Evangelists are made not born. They are made because they encounter a product or service that changes their life which then becomes their life.
  • Guy thinks that people should separate their titles from their functions. He explains that it doesn’t matter what you put in as the title or the effort. He suggests that every company needs a chief believer who proselytizes internally and externally.
  • Guy thinks that you have to get people to believe in something as much as you do. The reasoning is that if your community believes, then your company will succeed.
  • Evangelism is primarily an analog effort. You may use digital means to get that effort going, but it’s fundamentally analog.
  • Guy discusses how it’s hard to be a Chief Evangelist if you’re not trustworthy. Trust is everything to a company's success. You want your community to trust the company and most importantly, your clients. Without trust, you cannot flourish.
  • Guy says that there are two levels of empathy. One is to go and see what people are encountering and experiencing. The other is to go and be; encounter and experience yourself. This is good to have in mind because it is a good mindset for evangelism and a good mindset for customer experience.

Quote of the Show:

  • “Life is too short to be selling products you don’t believe in.” (23:12)

Links:

Ways to watch and listen:

]]> Today’s guest is Guy Kawasaki, Chief Evangelist at Canva and podcast host of Guy Kawasaki's Remarkable People. He's the author of 15 books and the person who popularized secular evangelism decades ago as Chief Evangelist at Apple.
 
 Guy joins Ethan Beute and shares how evangelism starts with believing in the product or service, that’s the core. Guy makes clear that trust is the foundation for success as a Chief Evangelist. Trust is everything to a company's success - and to an evangelist's success. He suggests that every company needs a chief believer who proselytizes internally and externally. Don’t miss the advice Guy gives on how to get people to believe in something as much as you do!

Takeaways:

  • Guy speaks about how Evangelism starts with believing in the product or service, that’s the core. He believes that Evangelists are made not born. They are made because they encounter a product or service that changes their life which then becomes their life.
  • Guy thinks that people should separate their titles from their functions. He explains that it doesn’t matter what you put in as the title or the effort. He suggests that every company needs a chief believer who proselytizes internally and externally.
  • Guy thinks that you have to get people to believe in something as much as you do. The reasoning is that if your community believes, then your company will succeed.
  • Evangelism is primarily an analog effort. You may use digital means to get that effort going, but it’s fundamentally analog.
  • Guy discusses how it’s hard to be a Chief Evangelist if you’re not trustworthy. Trust is everything to a company's success. You want your community to trust the company and most importantly, your clients. Without trust, you cannot flourish.
  • Guy says that there are two levels of empathy. One is to go and see what people are encountering and experiencing. The other is to go and be; encounter and experience yourself. This is good to have in mind because it is a good mindset for evangelism and a good mindset for customer experience.

Quote of the Show:

  • “Life is too short to be selling products you don’t believe in.” (23:12)

Links:

Ways to watch and listen:

]]> Thu, 15 Dec 2022 05:00:02 -0500 Ringmaster Ringmaster 3362 Today’s guest is Guy Kawasaki, Chief Evangelist at Canva and podcast host of Guy Kawasaki's Remarkable People. He's the author of 15 books and the person who popularized secular evangelism decades ago as Chief Evangelist at Apple.
 
 Guy joins Ethan Beute and shares how evangelism starts with believing in the product or service, that’s the core. Guy makes clear that trust is the foundation for success as a Chief Evangelist. Trust is everything to a company's success - and to an evangelist's success. He suggests that every company needs a chief believer who proselytizes internally and externally. Don’t miss the advice Guy gives on how to get people to believe in something as much as you do!

Takeaways:

  • Guy speaks about how Evangelism starts with believing in the product or service, that’s the core. He believes that Evangelists are made not born. They are made because they encounter a product or service that changes their life which then becomes their life.
  • Guy thinks that people should separate their titles from their functions. He explains that it doesn’t matter what you put in as the title or the effort. He suggests that every company needs a chief believer who proselytizes internally and externally.
  • Guy thinks that you have to get people to believe in something as much as you do. The reasoning is that if your community believes, then your company will succeed.
  • Evangelism is primarily an analog effort. You may use digital means to get that effort going, but it’s fundamentally analog.
  • Guy discusses how it’s hard to be a Chief Evangelist if you’re not trustworthy. Trust is everything to a company's success. You want your community to trust the company and most importantly, your clients. Without trust, you cannot flourish.
  • Guy says that there are two levels of empathy. One is to go and see what people are encountering and experiencing. The other is to go and be; encounter and experience yourself. This is good to have in mind because it is a good mindset for evangelism and a good mindset for customer experience.

Quote of the Show:

  • “Life is too short to be selling products you don’t believe in.” (23:12)

Links:

Ways to watch and listen:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 005 Bill Staikos (Medallia) on Moving Up the Maturity Curve Through Evangelism 5 5 005 Bill Staikos (Medallia) on Moving Up the Maturity Curve Through Evangelism full aabee5f4-776d-4718-b4a5-92b814742658 https://share.transistor.fm/s/3eb40c96 Have you ever put yourself in your client's shoes? Have you ever seen it from their perspective? Have you ever let your community drive the agenda?
 
 Today’s guest is Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia. Bill joins Ethan Beute and shares how it is important to walk a mile in the buyer’s shoes - something he's done because he's been the buyer. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led. Don’t miss the advice Bill gives on how people will reach out based on his content and ask to learn more about his company. Bill tells the listeners to not keep them to themselves, share them!

Takeaways:

  • The primary role or responsibility is evangelizing the problem the company is trying to solve through its product or service.
  • Bill realized that getting into the problems his customers face every day, including our organizational design is sometimes farther afield than the immediate problems.
  • Most companies aren’t solving problems or solving them the right way. So Bill used his background to create content to help people think about it or realize the benefits.
  • In order to grow his company, Bill dedicated 30% of his time to working with clients, assessing their level of maturity, where they want to go, how to get there, and what it means to get there. Focusing your time on these important things can improve your relationship with your clients.
  • Bill learned that building trust, community, and engagement, and providing platforms for people to come together for conversations where they can all learn from peers and each other can help gain a better relationship with your clients and community.
  • An important question to think about when wanting to better understand your customers is what problems are they facing at different stages and how are they growing and evolving up the curve.


 
Quote of the Show:

  • “Letting your community drive the agenda is really important. There is so much learning from it.” (14:04)

 Links:

Ways to Tune In:

]]> Have you ever put yourself in your client's shoes? Have you ever seen it from their perspective? Have you ever let your community drive the agenda?
 
 Today’s guest is Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia. Bill joins Ethan Beute and shares how it is important to walk a mile in the buyer’s shoes - something he's done because he's been the buyer. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led. Don’t miss the advice Bill gives on how people will reach out based on his content and ask to learn more about his company. Bill tells the listeners to not keep them to themselves, share them!

Takeaways:

  • The primary role or responsibility is evangelizing the problem the company is trying to solve through its product or service.
  • Bill realized that getting into the problems his customers face every day, including our organizational design is sometimes farther afield than the immediate problems.
  • Most companies aren’t solving problems or solving them the right way. So Bill used his background to create content to help people think about it or realize the benefits.
  • In order to grow his company, Bill dedicated 30% of his time to working with clients, assessing their level of maturity, where they want to go, how to get there, and what it means to get there. Focusing your time on these important things can improve your relationship with your clients.
  • Bill learned that building trust, community, and engagement, and providing platforms for people to come together for conversations where they can all learn from peers and each other can help gain a better relationship with your clients and community.
  • An important question to think about when wanting to better understand your customers is what problems are they facing at different stages and how are they growing and evolving up the curve.


 
Quote of the Show:

  • “Letting your community drive the agenda is really important. There is so much learning from it.” (14:04)

 Links:

Ways to Tune In:

]]> Thu, 08 Dec 2022 05:01:00 -0500 Ringmaster Ringmaster 3045 Have you ever put yourself in your client's shoes? Have you ever seen it from their perspective? Have you ever let your community drive the agenda?
 
 Today’s guest is Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia. Bill joins Ethan Beute and shares how it is important to walk a mile in the buyer’s shoes - something he's done because he's been the buyer. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led. Don’t miss the advice Bill gives on how people will reach out based on his content and ask to learn more about his company. Bill tells the listeners to not keep them to themselves, share them!

Takeaways:

  • The primary role or responsibility is evangelizing the problem the company is trying to solve through its product or service.
  • Bill realized that getting into the problems his customers face every day, including our organizational design is sometimes farther afield than the immediate problems.
  • Most companies aren’t solving problems or solving them the right way. So Bill used his background to create content to help people think about it or realize the benefits.
  • In order to grow his company, Bill dedicated 30% of his time to working with clients, assessing their level of maturity, where they want to go, how to get there, and what it means to get there. Focusing your time on these important things can improve your relationship with your clients.
  • Bill learned that building trust, community, and engagement, and providing platforms for people to come together for conversations where they can all learn from peers and each other can help gain a better relationship with your clients and community.
  • An important question to think about when wanting to better understand your customers is what problems are they facing at different stages and how are they growing and evolving up the curve.


 
Quote of the Show:

  • “Letting your community drive the agenda is really important. There is so much learning from it.” (14:04)

 Links:

Ways to Tune In:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 004 Sangram Vajre (GTM Partners) on The Uncharted Territory of a Chief Evangelist 4 4 004 Sangram Vajre (GTM Partners) on The Uncharted Territory of a Chief Evangelist full 3746ff75-318c-4a6b-ad09-567e48363e7e https://share.transistor.fm/s/91352bd6 Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and, prior to that, Co-Founder & Chief Evangelist at Terminus.

Sangram joins Ethan Beute and shares that the most important thing a brand can have is trust and an evangelist that builds it. Sangram then explains that companies do not have the luxury of not having somebody who has their trust. Sangram also discusses the two different types of evangelism, Internal and External Evangelism. Don’t forget to listen in on the advice Sangram gives on figuring out what works for you and what doesn't work. What an educational episode! We learned so much!

Takeaways:

  • The most important thing a brand can have is trust and an evangelist that builds it. Companies do not have the luxury of not having somebody who has their trust.
  • When you prove to your customers that they can trust your product, their loyalty can be bought way faster than you would think. Loyalty from a customer is mostly through transactional environments.
  • There are two different types of evangelism, Internal and External Evangelism. Both external and internal evangelism always end up coming together and are increasingly internal as the company grew.
  • For people who are wanting to become an evangelist, try not to underestimate the over-education that you will have to do internal enablement around it.
  • When starting off as a Chief Evangelist, you want to make sure you document your journey and everything that happens in it because you never know when you're going back to it and how that's gonna help you in the future.
  • As a beginner Chief Evangelist, you have to figure out what works for you and what doesn't work. Think about what level of evangelism are you going to be.

Quote of the Show:

  • “I don't think you have a choice but to start building trust, and trust by definition can be built with humans, not with robots.” (05:07)

Links:

]]> Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and, prior to that, Co-Founder & Chief Evangelist at Terminus.

Sangram joins Ethan Beute and shares that the most important thing a brand can have is trust and an evangelist that builds it. Sangram then explains that companies do not have the luxury of not having somebody who has their trust. Sangram also discusses the two different types of evangelism, Internal and External Evangelism. Don’t forget to listen in on the advice Sangram gives on figuring out what works for you and what doesn't work. What an educational episode! We learned so much!

Takeaways:

  • The most important thing a brand can have is trust and an evangelist that builds it. Companies do not have the luxury of not having somebody who has their trust.
  • When you prove to your customers that they can trust your product, their loyalty can be bought way faster than you would think. Loyalty from a customer is mostly through transactional environments.
  • There are two different types of evangelism, Internal and External Evangelism. Both external and internal evangelism always end up coming together and are increasingly internal as the company grew.
  • For people who are wanting to become an evangelist, try not to underestimate the over-education that you will have to do internal enablement around it.
  • When starting off as a Chief Evangelist, you want to make sure you document your journey and everything that happens in it because you never know when you're going back to it and how that's gonna help you in the future.
  • As a beginner Chief Evangelist, you have to figure out what works for you and what doesn't work. Think about what level of evangelism are you going to be.

Quote of the Show:

  • “I don't think you have a choice but to start building trust, and trust by definition can be built with humans, not with robots.” (05:07)

Links:

]]> Thu, 01 Dec 2022 05:00:48 -0500 Ringmaster Ringmaster 3207 Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and, prior to that, Co-Founder & Chief Evangelist at Terminus.

Sangram joins Ethan Beute and shares that the most important thing a brand can have is trust and an evangelist that builds it. Sangram then explains that companies do not have the luxury of not having somebody who has their trust. Sangram also discusses the two different types of evangelism, Internal and External Evangelism. Don’t forget to listen in on the advice Sangram gives on figuring out what works for you and what doesn't work. What an educational episode! We learned so much!

Takeaways:

  • The most important thing a brand can have is trust and an evangelist that builds it. Companies do not have the luxury of not having somebody who has their trust.
  • When you prove to your customers that they can trust your product, their loyalty can be bought way faster than you would think. Loyalty from a customer is mostly through transactional environments.
  • There are two different types of evangelism, Internal and External Evangelism. Both external and internal evangelism always end up coming together and are increasingly internal as the company grew.
  • For people who are wanting to become an evangelist, try not to underestimate the over-education that you will have to do internal enablement around it.
  • When starting off as a Chief Evangelist, you want to make sure you document your journey and everything that happens in it because you never know when you're going back to it and how that's gonna help you in the future.
  • As a beginner Chief Evangelist, you have to figure out what works for you and what doesn't work. Think about what level of evangelism are you going to be.

Quote of the Show:

  • “I don't think you have a choice but to start building trust, and trust by definition can be built with humans, not with robots.” (05:07)

Links:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 003 Jim Kalbach (MURAL) on The 4 C’s of Evangelism 3 3 003 Jim Kalbach (MURAL) on The 4 C’s of Evangelism full 20cc80ae-ca59-4444-9e55-06d7d9d81609 https://share.transistor.fm/s/cad1635c Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company.

Takeaways:

  • When you are in an industry or market that is expanding, it’s in a company’s interest to grow that entire market. You want to expand the thinking around that space - not just around your brand or product specifically.
  • When starting a business, you need to remember that making better customers makes better customers. You can’t ignore the customer’s situation and approach. That will lead to a bad business.
  • The 4 c’s of evangelism are Company, Culture, Customers, and Community. Following these 4 C’s will help create maximum customer impact.
  • “Company” stands for values, mission, vision for the future, interfaces with analysts, blog posts, and webinars - helping the marketing team, brand vision, and the base.
  • “Culture” stands for internal during the onboarding sequence. Jim does a session with new team members and shares their stories (small group/cohort - also does one-on-ones).
  • “Customers” stand for VIP events with accounts and direct customer contact.
  • Lastly, “Community” stands for being involved in conferences, the work-forward community (an open-source community).
  • Some advice for aspiring Chief Evangelists is to perfect your writing, speaking, and ability to express passion. Being an expert on these will make you a better public speaker and storyteller.
  • Some advice for leaders is to investigate who stands out in your domain.

Quote of the Show:

  • “I see myself as a fire starter and the idea of a Chief Evangelist is to start the right fires that are gonna have the maximum impact.” (18:48)

Links:

 Ways to Tune In:

]]> Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company.

Takeaways:

  • When you are in an industry or market that is expanding, it’s in a company’s interest to grow that entire market. You want to expand the thinking around that space - not just around your brand or product specifically.
  • When starting a business, you need to remember that making better customers makes better customers. You can’t ignore the customer’s situation and approach. That will lead to a bad business.
  • The 4 c’s of evangelism are Company, Culture, Customers, and Community. Following these 4 C’s will help create maximum customer impact.
  • “Company” stands for values, mission, vision for the future, interfaces with analysts, blog posts, and webinars - helping the marketing team, brand vision, and the base.
  • “Culture” stands for internal during the onboarding sequence. Jim does a session with new team members and shares their stories (small group/cohort - also does one-on-ones).
  • “Customers” stand for VIP events with accounts and direct customer contact.
  • Lastly, “Community” stands for being involved in conferences, the work-forward community (an open-source community).
  • Some advice for aspiring Chief Evangelists is to perfect your writing, speaking, and ability to express passion. Being an expert on these will make you a better public speaker and storyteller.
  • Some advice for leaders is to investigate who stands out in your domain.

Quote of the Show:

  • “I see myself as a fire starter and the idea of a Chief Evangelist is to start the right fires that are gonna have the maximum impact.” (18:48)

Links:

 Ways to Tune In:

]]> Thu, 17 Nov 2022 05:00:23 -0500 Ringmaster Ringmaster 3321 Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company.

Takeaways:

  • When you are in an industry or market that is expanding, it’s in a company’s interest to grow that entire market. You want to expand the thinking around that space - not just around your brand or product specifically.
  • When starting a business, you need to remember that making better customers makes better customers. You can’t ignore the customer’s situation and approach. That will lead to a bad business.
  • The 4 c’s of evangelism are Company, Culture, Customers, and Community. Following these 4 C’s will help create maximum customer impact.
  • “Company” stands for values, mission, vision for the future, interfaces with analysts, blog posts, and webinars - helping the marketing team, brand vision, and the base.
  • “Culture” stands for internal during the onboarding sequence. Jim does a session with new team members and shares their stories (small group/cohort - also does one-on-ones).
  • “Customers” stand for VIP events with accounts and direct customer contact.
  • Lastly, “Community” stands for being involved in conferences, the work-forward community (an open-source community).
  • Some advice for aspiring Chief Evangelists is to perfect your writing, speaking, and ability to express passion. Being an expert on these will make you a better public speaker and storyteller.
  • Some advice for leaders is to investigate who stands out in your domain.

Quote of the Show:

  • “I see myself as a fire starter and the idea of a Chief Evangelist is to start the right fires that are gonna have the maximum impact.” (18:48)

Links:

 Ways to Tune In:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 002 Jen Allen (Challenger) on Demand Generation As Chief Evangelist 2 2 002 Jen Allen (Challenger) on Demand Generation As Chief Evangelist full 2df91747-fb9b-4671-8afa-39006ff42142 https://share.transistor.fm/s/25586330 Today’s guest is Jen Allen, Chief Evangelist at Challenger and Host of the Winning The Challenger Sale podcast. Jen joins Ethan Beute and shares the importance to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Jen discusses the importance of being able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.

Takeaways:

  • The most important role of a Chief Evangelist is to humanize the problems our prospects face. It is important to be able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.
  • The role is so different across the board - so always focus on the business problem.
  • Communicating internally without just being another person asking for attention. Seeks motivated mobilizers internally to help evangelize internally.
  • Do the job before you ask for the job. Make sure you already know what to do before you are assigned to it.
  • It's important to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Not the solution that you sell, but the perspective that you teach.
  • Revisit conventional beliefs about what drives demand. If you’re not doing the very best you can do, you need to innovate.

Quote of the Show:

  • “It's so important that we revisit our conventional belief system around what drives demand today.” (40:20)

Links:

 Ways to Watch/Listen:

]]> Today’s guest is Jen Allen, Chief Evangelist at Challenger and Host of the Winning The Challenger Sale podcast. Jen joins Ethan Beute and shares the importance to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Jen discusses the importance of being able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.

Takeaways:

  • The most important role of a Chief Evangelist is to humanize the problems our prospects face. It is important to be able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.
  • The role is so different across the board - so always focus on the business problem.
  • Communicating internally without just being another person asking for attention. Seeks motivated mobilizers internally to help evangelize internally.
  • Do the job before you ask for the job. Make sure you already know what to do before you are assigned to it.
  • It's important to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Not the solution that you sell, but the perspective that you teach.
  • Revisit conventional beliefs about what drives demand. If you’re not doing the very best you can do, you need to innovate.

Quote of the Show:

  • “It's so important that we revisit our conventional belief system around what drives demand today.” (40:20)

Links:

 Ways to Watch/Listen:

]]> Thu, 10 Nov 2022 05:00:13 -0500 Ringmaster Ringmaster 3083 Today’s guest is Jen Allen, Chief Evangelist at Challenger and Host of the Winning The Challenger Sale podcast. Jen joins Ethan Beute and shares the importance to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Jen discusses the importance of being able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.

Takeaways:

  • The most important role of a Chief Evangelist is to humanize the problems our prospects face. It is important to be able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.
  • The role is so different across the board - so always focus on the business problem.
  • Communicating internally without just being another person asking for attention. Seeks motivated mobilizers internally to help evangelize internally.
  • Do the job before you ask for the job. Make sure you already know what to do before you are assigned to it.
  • It's important to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Not the solution that you sell, but the perspective that you teach.
  • Revisit conventional beliefs about what drives demand. If you’re not doing the very best you can do, you need to innovate.

Quote of the Show:

  • “It's so important that we revisit our conventional belief system around what drives demand today.” (40:20)

Links:

 Ways to Watch/Listen:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 001 Randy Frisch (Uberflip) on Transitioning from CMO to Chief Evangelist 1 1 001 Randy Frisch (Uberflip) on Transitioning from CMO to Chief Evangelist full 4e56f302-f9ff-4c72-980b-7e2fdfa7d7e8 https://share.transistor.fm/s/3e473fce Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001. Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute on this first episode to share what it means to be a Chief Evangelist at your company - supporting the people and teams around you.
 

 Top Takeaways:

  • Before you take on the role of Chief Evangelist, get experience evangelizing.
  • Put community first to broaden your reach and impact; some will become customers.
  • Capture other voices and share them via your platforms and reach.
  • Evangelize your category, not your product.
  • To better evangelize with prospects and customers, create a narrative about the status quo, your point of view, and your company that people can buy into.
  • Create frameworks to make it easier for people to understand, buy, and adopt your product. You're not establishing anything new, but you're framing things in a way that helps people understand, talk about, and achieve the benefits.
  • Makes sure to focus on the problem. Without focusing on the problems, you run into a likelihood or propensity to oversell.

 Key Quote:

  • “You have the opportunity to experiment in this role and you need to embrace that.” (44:32)

 Related Links:

Ways to Listen:

]]> Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001. Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute on this first episode to share what it means to be a Chief Evangelist at your company - supporting the people and teams around you.
 

 Top Takeaways:

  • Before you take on the role of Chief Evangelist, get experience evangelizing.
  • Put community first to broaden your reach and impact; some will become customers.
  • Capture other voices and share them via your platforms and reach.
  • Evangelize your category, not your product.
  • To better evangelize with prospects and customers, create a narrative about the status quo, your point of view, and your company that people can buy into.
  • Create frameworks to make it easier for people to understand, buy, and adopt your product. You're not establishing anything new, but you're framing things in a way that helps people understand, talk about, and achieve the benefits.
  • Makes sure to focus on the problem. Without focusing on the problems, you run into a likelihood or propensity to oversell.

 Key Quote:

  • “You have the opportunity to experiment in this role and you need to embrace that.” (44:32)

 Related Links:

Ways to Listen:

]]> Thu, 03 Nov 2022 05:00:47 -0400 Ringmaster Ringmaster 3141 Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001. Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute on this first episode to share what it means to be a Chief Evangelist at your company - supporting the people and teams around you.
 

 Top Takeaways:

  • Before you take on the role of Chief Evangelist, get experience evangelizing.
  • Put community first to broaden your reach and impact; some will become customers.
  • Capture other voices and share them via your platforms and reach.
  • Evangelize your category, not your product.
  • To better evangelize with prospects and customers, create a narrative about the status quo, your point of view, and your company that people can buy into.
  • Create frameworks to make it easier for people to understand, buy, and adopt your product. You're not establishing anything new, but you're framing things in a way that helps people understand, talk about, and achieve the benefits.
  • Makes sure to focus on the problem. Without focusing on the problems, you run into a likelihood or propensity to oversell.

 Key Quote:

  • “You have the opportunity to experiment in this role and you need to embrace that.” (44:32)

 Related Links:

Ways to Listen:

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute 000 Ethan Beute (Host) on What to Expect from Chief Evangelist 1 1 000 Ethan Beute (Host) on What to Expect from Chief Evangelist trailer 3b02074f-d3a6-4e76-a465-c6c66595e827 https://share.transistor.fm/s/0e1e83dd What's the origin and spark behind the Chief Evangelist podcast?

What topics will we take on and what guests will you connect with and learn from?
 
Who is this podcast for? And why?
 
Find out in this short, 2.5-minute story with host Ethan Beute, Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business, and host of The Customer Experience Podcast.

]]> What's the origin and spark behind the Chief Evangelist podcast?

What topics will we take on and what guests will you connect with and learn from?
 
Who is this podcast for? And why?
 
Find out in this short, 2.5-minute story with host Ethan Beute, Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business, and host of The Customer Experience Podcast.

]]> Wed, 02 Nov 2022 10:05:39 -0400 Ringmaster Ringmaster 154 What's the origin and spark behind the Chief Evangelist podcast?

What topics will we take on and what guests will you connect with and learn from?
 
Who is this podcast for? And why?
 
Find out in this short, 2.5-minute story with host Ethan Beute, Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business, and host of The Customer Experience Podcast.

]]> Chief Evangelist, community, marketing, evangelism, sale and marketing, brand evangelist, brand ambassador No Ethan Beute