Canny Conversations Podcast by Safaraz Ali

Andrew Hulbert FIWFM - Part 2

Safaraz Ali — Fri, 23 Jan 2026 07:00:00 +0000

In the second half of Safaeaz's conversation with Andrew Holbert we dive deep into the world of public speaking, personal growth, and the journey of entrepreneurship, emphasizing the importance of stepping out of one’s comfort zone, particularly in the realm of public speaking. He highlights how speaking engagements, regardless of the audience size, can significantly enhance one’s confidence and skill set.

Looking ahead, Andrew discusses his aspirations for the next five years, focusing on spending quality time with his children and continuing to invest in businesses. He also shares his passion for giving back, highlighting his commitment to blood donation and environmental initiatives, such as planting a forest.

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Andrew Hulbert FIWFM - Part 1

Safaraz Ali — Fri, 16 Jan 2026 07:00:00 +0000

The Canny Conversations podcast welcomes Andrew Hulbert, a successful entrepreneur who built and sold a facilities management business for $100 million. Andrew discusses his journey from starting the company in his bedroom to managing a diverse senior leadership team and winning high-profile contracts. He emphasizes the importance of networking, personal branding, and writing to establish industry presence. Now in a reflective phase of life, Andrew is focused on family, voluntary work, and investing in other businesses. He also shares insights into the facilities management industry, his leadership style, and the significance of entrepreneurship. Additionally, Andrew highlights the evolving role of AI, particularly in prompt engineering, underscoring its potential impact on personal and professional growth.

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Lisa Davies - Director of Apprenticeship Development at Birmingham City University

Safaraz Ali — Thu, 27 Nov 2025 06:00:00 +0000

What happens when higher education meets the dynamic world of apprenticeships?
In this episode Safaraz is in conversation with Lisa Davies about her role as Business Development Director at Birmingham City University, where she is delivering employer led Apprenticeship recruitment and training solutions. They talk about the shifting landscape of apprenticeship funding, focusing on Level 7-degree apprenticeships and the impact of upcoming changes.
With an institution housing over 30,000 students and more than 3,000 staff, Lisa navigates the complexities of adapting apprenticeship programs to meet the ever-shifting demands of industry and commerce. We also hear how BCU is positioning itself as a national leader in providing apprenticeship opportunities.

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Danny Pardoe - Apprenticeship Growth Manager at Birmingham City University

Safaraz Ali — Thu, 20 Nov 2025 17:00:49 +0000

Can apprenticeships be more than just a backup plan? Join us as we converse with Danny from Birmingham City University, who passionately argues for apprenticeships as a first-choice pathway. With Danny at the helm of apprenticeship programs, he sheds light on the transformative power of these initiatives, challenging outdated perceptions.

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Kirstie Donnelly MBE, CEO at City & Guilds now part of PeopleCert discusses the sale and much more!

Safaraz Ali — Mon, 10 Nov 2025 07:00:00 +0000

Kirsty Donnelly, CEO of City & Guilds, talks to Safaraz Ali about her remarkable journey as she takes the helm under the new ownership of PeopleCert.

In this powerful episode of Canny Conversations, Safaraz Ali sits down with Kirstie Donnelly MBE, the Chief Executive Officer of City & Guilds, to explore a career shaped by transformation, vision, and values-driven leadership.

Now leading City & Guilds through one of the most significant turning points in its 145-year history, Kirstie reflects on her remarkable journey - from navigating the challenges of the COVID-19 pandemic to steering a bold new chapter through the acquisition by global certification leader PeopleCert. It’s a candid and timely conversation about what it takes to lead a legacy organisation through disruption, remain focused on mission, and adapt for the future of work.

This episode is more than a leadership story - it’s a frontline account of how the UK’s most recognised awarding body is repositioning itself to meet the demands of the Fourth Industrial Revolution, embracing digital credentials, globalisation, and lifelong learning, while staying anchored in purpose and social mobility.

Kirstie opens up about the pressures of leadership during the pandemic, the strategic reflections that led to the PeopleCert deal, and how she sees City & Guilds playing a renewed role in the global skills ecosystem. Her belief that “talent exists everywhere, but opportunity does not” is a theme that runs deeply throughout the episode - as does her call for system-wide reform, cross-sector collaboration, and courageous leadership.

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Lisa Capper MBE - CEO & Principal of Sandwell Colleges - Part 2

Safaraz Ali — Thu, 30 Oct 2025 07:00:00 +0000

Welcome to the second half of Safaraz's conversation with Lisa Capper MBE, the CEO and Principal of Sandwell Colleges. In this episode, Lisa takes us behind the scenes of the Sector Work-Based Academy Programmes (SWAPS), revealing how these innovative initiatives are equipping adults with the skills needed to thrive in hospital settings and through collaboration with community organizations, schools, and employers, individuals are overcoming personal challenges and finding new pathways to success.
Lisa also opens up about her passionate commitment to inclusive education, inspired by her son's experience with unilateral hearing loss. As the first female chair of the National Deaf Children's Society, Lisa shares her personal mission to create resources and support for children with disabilities.
Finally, we learn the value of building high-performing teams through a culture of shared vision and alignment, where empowerment and development are key.
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Lisa Capper MBE - CEO & Principal of Sandwell Colleges - Part 1

Safaraz Ali — Thu, 23 Oct 2025 06:00:00 +0100

Welcome to Lisa Capper MBE, the inspiring CEO and principal of the Sandwell Colleges Group. Lisa takes us through her journey of leading the largest college network in the West Midlands, shedding light on how these institutions are pivotal in transforming lives in communities marked by high deprivation. She shares the innovative steps Sandwell Colleges are taking, like the introduction of T-levels, to prepare learners for a future entwined with AI and technology, making education a powerful catalyst for social mobility.

Lisa highlights the remarkable milestones achieved by Sandwell College in student safety and diversity, earning top accolades for safeguarding and fostering an inclusive environment. With a large percentage of learners from black and ethnic minority backgrounds, Lisa talks to us about the college's commitment to diversity and its impactful 'swaps program,' which successfully integrates adults into NHS employment. These stories underscore the adaptability and community-focused ethos of Sandwell Colleges amidst the challenges of a competitive educational landscape.

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Mo Chaudry - Part 2: British Pakistani £170M Entrepreneur in conversation with Safaraz Ali

Safaraz Ali — Thu, 16 Oct 2025 06:00:00 +0100

Welcome to this very special Canny Conversations podcast. We continue our break from our usual format to bring you the second half of Safaraz’s conversation with Mo Chaudry, British-Pakistani entrepreneur, investor, and philanthropist.

Mo Talks about his connection to, and love of Stoke-on-Trent. He tells us about taking the risk of buying Water World in Staffordshire, even when the bank would not lend him the money and the deciding to sell just at the right time.

Saf and Mo also touch his appearance on The Secret Millionaire TV show and finish their conversation with Mo’s thoughts on role models for business and life.

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Mo Chaudry - Part 1: British Pakistani £170M Entrepreneur in conversation with Safaraz Ali

Safaraz Ali — Thu, 09 Oct 2025 06:00:00 +0100

We are delighted to welcome Mo Chaudry, a British-Pakistani entrepreneur, investor, and philanthropist. He is best known for having owned and transformed Waterworld in Stoke-on-Trent from 1999 until its sale in 2025.

Mo is now focused on his roles at M Investment Group and Pulse Global, as well as his ongoing work in community development, mentoring, and philanthropy. His journey is one of vision, tenacity, and reinvention - from immigrant roots to building one of the UK’s most recognised leisure brands, and now stepping into a new phase.

In this special episode, Mo Chaudry, the dynamic entrepreneur opens up to Safaraz about his career transition, shedding light on his involvement with Pulse, a global gym equipment company, and his embrace of tech investments. Through his experiences, Mo illustrates the power of passion and innovation in entrepreneurship, offering listeners a unique perspective on the courage it takes to embrace change and seize new opportunities. By moving away from a victim mentality and embracing accountability, Mo demonstrates how personal and professional growth can be unlocked. This episode is a testament to the mindset and attributes necessary to achieve one's goals, making it a must-listen for aspiring entrepreneurs.

Mo's commitment to philanthropy and diversity underscores his inspiring journey. From supporting creative talents and Oscar-winning projects to establishing the Al Amir Foundation, Mo's active involvement in charitable endeavours shows his dedication to making a meaningful impact. We discuss his adventures in challenging bike rides and the M Club Foundation's mission to empower young people through sports. These stories highlight how Mo's hands-on approach to charity and his belief in the transformative power of sports create opportunities for young individuals to fulfil their potential, regardless of their backgrounds.

https://www.linkedin.com/in/mochaudry/
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Jon Hornagold - Apprenticeship Manager at Amey - Part 2

Safaraz Ali — Thu, 02 Oct 2025 06:00:00 +0100

This week we hear the second half of Safaraz’s conversation with Jon Hornagold, the apprenticeship manager at Amey. They look at the differences between apprenticeships and degrees and how the different paths suit different people. It is all about having an alternative choice in training and education.
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Jon Hornagold - Apprenticeship Manager at Amey - Part 1

Safaraz Ali — Thu, 25 Sep 2025 06:00:00 +0100

This time Safaraz is in conversation with John Hornagold, the apprenticeship manager at Amey. In the first half of this two-part chat, John tells us about his journey from NATO HQ in the Netherland as part of the British army to his role at the civil engineering company, Amey drawing on his love of training gained in the army.
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Nadia Davies, Director of Business Development at Solihull College and University Centre - Part 2

Safaraz Ali — Thu, 21 Aug 2025 06:00:00 +0100

Dedicated feline behaviour expert and volunteer, Nadia, invites us to explore the complex and often misunderstood world of cats. Forget the notion that cats are merely "not dogs"—Nadia provides a wealth of insights into their unique motivations and survival instincts that remain even in a domestic setting. Our conversation takes a thoughtful turn as we discuss redefining career success, especially within the educational sector.
Finally this episode rounds off with an uplifting discussion on the power of authenticity and kindness in both personal and professional spheres.

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Nadia Davies, Director of Business Development at Solihull College and University Centre - Part 1

Safaraz Ali — Thu, 14 Aug 2025 06:00:00 +0100

This week we hear the first half of Safaras conversation with Nadia Davies, a dedicated and inspiring leader, sharing her incredible journey at Solihull College and University Centre, where she has passionately advanced from a vocational assessor to the Director of Business Development over the past 18 years. Nadia offers a unique perspective on how the college thrives by fostering a people-centric, inclusive, and vibrant culture that mirrors its community. Her insights reveal how Solihull College not only stands out as an educational institution but also as a nurturing ground for both professional and personal growth, supporting staff and students alike in bringing their full selves to the table.

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Caren Alderwick - Head of Apprenticeships at Cross Country Trains - Part 2

Safaraz Ali — Thu, 24 Jul 2025 06:00:00 +0100

This week we hear the second half of Safaraz’s conversations with Caren Alderwick, Head of apprenticeships at Cross Country Trains. Caren talks about how the power of education and confidence building can transform the journey back into the workforce as well as recognising and harnessing transferable skills from everyday life.

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Caren Alderwick - Head of Apprenticeships at Cross Country Trains - Part 1

Safaraz Ali — Thu, 17 Jul 2025 15:15:11 +0100

Join us for a conversation with Caren Alderwick, Head of Apprenticeships and Operational Training at Cross Country Trains, who shares her remarkable journey with the company and her passion for education.
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Jay Phillips - Head of Business Engagement for ATHE

Safaraz Ali — Thu, 10 Jul 2025 06:00:00 +0100

Join us for Safaraz Ali's conversation with Jay Phillips, Head of Business Engagement at ATHE. They explore the dynamic partnership between ATHE and Pathway Group. Jay shares his journey from key account manager to his current role, emphasizing the importance of building strong B2B relationships with training providers and educational centres. We also find out how ATHE's global presence and offerings in vocational qualifications from Levels 3 to 7 serve as vital pathways to higher education. Safaraz and Jay also talk about Jay's passion for global cultures and how travel transitioned into a fulfilling career in education. They also talk about ATHE's collaborations with universities such as Bangor University and De Montfort University. These partnerships provide flexibility and opportunities for students, especially in challenging times when many universities face deficits.

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Alex Birks - Chief Executive of ATHE

Safaraz Ali — Thu, 03 Jul 2025 09:26:17 +0100

With roots as a cordon bleu chef and experience in managing a bustling restaurant, Alex ventured into corporate life, where his passion for business transformation flourished. Bridging the gap between vocational training and traditional academia, Alex discusses the evolving landscape and how ATHE has strategically positioned itself as a leader in the field. Emphasising the value of opportunistic partnerships and the empowerment of learners through technology, he shares how these initiatives have enhanced ATHE's presence both in the UK and globally. As universities increasingly recognise the merit of vocational pathways, Alex highlights the importance of flexibility and being prepared to seize emerging opportunities, a strategy that has fuelled ATHE's success.

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Sofia Azam - Skills 4 Startups - Part 2

Safaraz Ali — Thu, 26 Jun 2025 06:00:00 +0100

In this weeks episode we continue to discover the inspiring transformation of Sophie Azam, who transitioned from a civil servant to a vibrant grassroots leader. Her hands-on leadership style and embrace of digital platforms like TikTok and Shopify are helping to reshape the UK economy. Sophie shares her incredible journey, marked by resilience in the face of rejection, culminating in impactful partnerships, such as those with Think Rise by Barclays. Her story is an ode to perseverance and community-cantered entrepreneurship, offering invaluable lessons for budding entrepreneurs.

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Sofia Azam - Skills 4 Startups - Part 1

Safaraz Ali — Thu, 19 Jun 2025 07:00:00 +0100

Trailblazing entrepreneur Sophie Azam joins us to share her inspiring journey from the daughter of Pakistani immigrants to a pioneering force in Birmingham's business landscape. With a deep-rooted passion for education and a mission to integrate entrepreneurship into the British education system, Sophie recounts the creation of Ignite Qualifications—a venture born out of the challenges of the COVID-19 pandemic. Her story is not just about building a company; it's a testament to the power of resilience, diversity, and redefining success through alternative education.

Sophie’s innovative mindset extends to Skills 4 Startups, the UK's first mobile business school dedicated to reducing the staggeringly high failure rates of startups. Her goal? To empower 100,000 startups by 2034. We look at the unique challenges faced by solo entrepreneurs and discuss the creative ways to overcome them, inspired by the journeys of iconic entrepreneurs like Richard Branson. Sophie reveals how managing energy levels and fostering a supportive network can transform the often daunting entrepreneurial journey into a thriving endeavour.

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Derrin Kent - TDM Limited - Part 2

Safaraz Ali — Thu, 12 Jun 2025 06:00:00 +0100

Derrin Kent and Safaraz Ali look at how to shift you perspective on AI tools in coaching as they explore the balance between automation and the human touch. While AI-generated content might lack personal warmth, the presence of mentors and coaches in the workplace remains invaluable. They talk about how AI tools like ChatGPT and Co-Pilot can revolutionise routine tasks with personalised insights and efficient email summarisation, making them powerful allies rather than mere shortcuts. Derrin and Saf also discuss a variety of prompt engineering frameworks, including a sneak peek into the ROSES model, promising future discussions that will align with the ROPE framework.

https/://www.penguin.co.uk/books/460207/co-intelligence-by-mollick-ethan/9780753560778
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Derrin Kent - TDM Limited - Part 1

Safaraz Ali — Thu, 05 Jun 2025 10:50:51 +0100

In the first part of this two-part conversation, we explore the transformative power of AI in education and the workplace, with Derrin Kent from TDM Limited returning to share his insights on the evolving landscape of apprenticeships and AI's revolutionary role. From enhancing learning with GPT tools like ChatGPT and Copilot, to envisioning future skills in a knowledge-driven workforce, we see how AI is reshaping educational approaches and business operations.

https://www.penguin.co.uk/books/460207/co-intelligence-by-mollick-ethan/9780753560778
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Joanna Hughes - Co-CEO of City Century

Safaraz Ali — Thu, 29 May 2025 06:00:00 +0100

Joanna Hughes, a champion for accessible legal education, shares her journey from a distinguished 25-year career in law to pioneering solicitor apprenticeships that eliminate the burden of student loans. As co-CEO of City Century, Joanna collaborates with over 50 international law firms to transform legal training and has seen a remarkable 240% increase in firms adopting apprenticeship schemes.
Together with Patrick McCann, Joanna is reshaping the landscape of legal education and opening doors for aspiring lawyers from all walks of life. From leveraging TikTok and Instagram to engaging with parents and educators, she tells us how to shift perceptions away from traditional university routes. Joanna’s advisory role with UCAS and the Multicultural Apprenticeship and Skills Alliance, sees her championing social mobility through cross-sector collaboration. We also get an insight into the practicalities for law firms integrating apprenticeship schemes, offering guidance and fostering community to ensure a smooth transition.

https://cannyconversationspodcast.co.uk/
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Mark Cameron OBE, Chief Executive Officer at the 5% Club - Part 3

Safaraz Ali — Thu, 22 May 2025 06:00:00 +0100

Welcome to another episode of The Canny Conversations podcast, the podcast that sees Safaraz Ali, Co-founder and CEO of The Pathway Group in conversation with some of the major supporters of the Multicultural Apprenticeship and Skills Alliance. In this episode we hear the third and final part of Saf’s conversation with Mark Cameron OBE, Chief Executive Officer at the 5% Club, Leadership Fellow and Co-Chair at the Skills & Employment Alliance.

Mark talks to us about the intricacies of modern workforce dynamics, exploring the vital role of diversity, immigration, and career retraining. Mark also talks more about the 5% Club and who they are.

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https://pathwaygroup.co.uk/multiculturalalliance/
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Mark Cameron OBE, Chief Executive Officer at the 5% Club - Part 2

Safaraz Ali — Thu, 15 May 2025 06:00:00 +0100

This Commodore of the Royal Navy and OBE recipient shares an unexpected tale of recognition that begins with a surprising moment: mistaking the letter for a speeding ticket. Discover how this distinguished honour was bestowed for a pivotal transformation in Royal Navy recruiting, an achievement that underscores the complexities of aligning young people's aspirations with military service.

This Canny Conversation between Safaraz Ali and Mark Cameron OBE, navigates the intricate landscape of career planning and strategic HR, exploring the journey from naval engineering to becoming a fellow of the CIPD. Drawing on a 40-year Royal Navy career, Mark emphasizes the pivotal role of long-term planning in maintaining a competitive edge, even amidst a rapidly shifting economic environment.

https://cannyconversationspodcast.co.uk/
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http://cannybites.co.uk/buy-the-book/
https://www.1386audio.com/have-a-listen

Mark Cameron OBE, Chief Executive Officer at the 5% Club - Part 1

Safaraz Ali — Fri, 09 May 2025 09:12:31 +0100

Mark Cameron OBE, CEO of the 5% Club, opens up about his journey from corporate ambitions to altruistic endeavours, sharing invaluable insights into enhancing workplace learning through strategic alliances. With the 5% Club now boasting over 1200 members, Mark unravels the vision behind inspiring employers to dedicate a meaningful portion of their workforce to earn-and-learn programs. The initiative addresses critical skills shortages while reducing unemployment and boosting national prosperity, making it a pivotal force in the UK's economic landscape. Through Mark's lens, we witness the transformative power of a lean, passionate team driving impactful results in the competitive funding arena.

https://cannyconversationspodcast.co.uk/
https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Louise Timperley Apprenticeship manager at The Co-Op - Part 2

Safaraz Ali — Thu, 27 Feb 2025 06:00:00 +0000

In the continuation of our conversation with Louise we take a closer look at how employers can play a central role in skills development and employability, with a particular focus on diversity and inclusion within the workforce. Louise discusses her time at the Co-op, where she has seen first hand the impact of apprenticeships in fostering not just organisational growth but also community representation. By prioritising a diverse workforce, businesses can ensure their services resonate across the various sectors they operate in, from retail to funeral services. Louise shares poignant stories and lessons from her role as a chair of governors at a Co-op Academy Trust school, emphasising the importance of stepping out of one’s comfort zone to drive meaningful change.

https://cannyconversationspodcast.co.uk/
https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Louise Timperley Apprenticeship manager at The Co-Op - Part 1

Safaraz Ali — Thu, 20 Feb 2025 12:56:05 +0000

Explore the multifaceted world of the Co-op Group and uncover the secrets behind their expansive reach beyond just food stores. Louise Timperley, a long-time leader in apprenticeship skills at Co-op, shines a light on the organization, which also operates funeral care homes, legal services, and insurance branches. With a workforce of 57,000 nationwide, discover how Co-op maintains its ethical backbone in fiercely competitive arenas, ensuring they are "commercial with a clear conscience." Louise reveals how Co-op's campaigns align business success with social responsibility, creating a fair and supportive work environment during challenging times.

The apprenticeship levy—often seen as a burden—is a powerful tool in Co-op's toolkit, and Louise talks about how it’s turned into an opportunity for growth and societal good.

From finance to fostering societal impact, Louise's career journey highlights the serendipitous nature of transitions and the power of diverse opportunities. Her path, which includes influential roles and personal challenges, underscores the importance of cross-sector collaboration for enhancing apprenticeship opportunities.

https://cannyconversationspodcast.co.uk/
https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Paddy Craven - The Director of Policy at the City & Guilds Group - Part 2

Safaraz Ali — Thu, 13 Feb 2025 06:00:00 +0000

In this second half of Safaraz's conversation with Paddy Craven the Director of Policy at the City and Guilds group. They are talking about non-linear career path as Paddy tells us about his fascinating journey from art and design to a leadership role in policy and stakeholder partnerships. Paddy shares captivating insights into how diverse experiences and adaptable skills are not just advantageous but essential in today’s shifting professional landscape. Through this lens, Safaraz and Paddy examine the evolution of awarding organizations and the impact of innovation and adaptability on maintaining a respected brand in education and vocational sectors.

As we turn the page to the future of digital skills, prepare to discover the world of digital credentials and the power of stackable achievements, which promise flexibility and accessibility in education. They go on to discuss the digital divide, highlighting the pressing need for digital literacy and its direct correlation with workforce productivity, championing continuous learning opportunities that adapt to modern lifestyles, contrasting past traditions with today’s diverse working hours.

Finally, they navigate the intriguing realm of AI’s influence on education and professional growth, with a spotlight on skills-based assessment and curriculum design. They also share inspiring stories of leadership development and community engagement, emphasizing the nurturing of talent and aligning career paths with personal passions. Concluding with a focus on the further education sector, they go on to discuss the agility required to support labour market transitions, aiming to make a collective contribution to economic recovery.

Paddy Craven - The Director of Policy at the City & Guilds Group - Part 1

Safaraz Ali — Thu, 06 Feb 2025 12:40:31 +0000

In this latest episode of the podcast, Safaraz’s is in conversation with Paddy Craven, Director of Policy at City & Guilds group.

Paddy talks to Safaraz about the transformative power of vocational education and how City & Guilds has become a leading force in skills development with their remarkable 140-year legacy. He goes on to tell us about the evolution of City and Guilds from its roots in London’s historic guilds to its current role as an educational powerhouse. Paddy gives an insight into the organisations expansive initiatives, from online learning platforms like Kineo to leadership training with the Oxford Group, and its impactful partnerships with Gen2, Intertrain, and TradeSkills4U.

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https://safaraz.co.uk/
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Adam Vasco - Director of Diversity & Inclusion - University of Wolverhampton - Part 3

Safaraz Ali — Thu, 30 Jan 2025 06:00:00 +0000

Have you ever wondered how education can shape not just your career, but your entire self? Join us as we unravel the transformative journey of Adam Vasco the Director of Diversity & Inclusion at University of Wolverhampton, whose leadership evolution and personal growth offer a compelling narrative about the intersection of education, identity, and mentorship. We explore the dynamic role education plays in moulding individuals, despite systemic hurdles, and emphasize the power of collaboration and diverse perspectives in fostering meaningful change in the educational landscape.

Safaraz and Adam delve into the nuanced world of leadership within educational institutions, where balancing strategic vision with genuine action is key. From engaging with international students in the Global Gathering initiative to addressing the pressing issues of social mobility and educational gaps, they highlight the importance of leaders being authentic, inclusive, and proactive. Adam's story and the discussion prompt a deeper consideration of how diversity, equity, and inclusion must be woven seamlessly into organisational culture. As challenges around DEI become increasingly polarized, we stress the need for thoughtful, nuanced approaches to create supportive communities where everyone can thrive.

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https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Adam Vasco - Director of Diversity & Inclusion - University of Wolverhampton - Part 2

Safaraz Ali — Thu, 23 Jan 2025 06:00:00 +0000

Can cultural competency truly transform education? Join us as Adam Vasco, the Director of Diversity & Inclusion at the University of Wolverhampton, with doctoral expertise, shares his ground-breaking research on cultural humility and inclusivity strategies. Drawing inspiration from thought leaders like Terry Cross and Dr. Milton Bennett, Adam has developed a continuum to guide educational institutions toward embracing diverse voices and perspectives. This episode challenges the conventional approaches to race and sexism, emphasizing the balance between strategic and pragmatic methods needed for real, impactful change.

We journey through the pressing challenges of diversity gaps and Black leadership within the education sector. Adam's experiences at Liverpool John Moore University and the University of Wolverhampton reveal the stark contrast between diverse applicant pools and the scarcity of successful Black candidates in teaching roles. By addressing the potential "glass ceiling" and questioning the meritocratic narratives, this conversation highlights the importance of intentional strategies to increase representation in leadership roles across Black and other global majority backgrounds. Discover how networks and support systems play a crucial role in cultivating successful leaders.

https://cannyconversationspodcast.co.uk/
https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Adam Vasco - Director of Diversity & Inclusion - University of Wolverhampton - Part 1

Safaraz Ali — Thu, 16 Jan 2025 11:50:12 +0000

Adam Vasco, the Director of Diversity and Inclusion at the University of Wolverhampton, brings his rich tapestry of experiences to our conversation, offering a profound glimpse into what it truly means to integrate equality within an academic environment. With his Nigerian and Scouse roots deeply influencing his approach, Adam takes us through the responsibilities and hurdles of ensuring diversity is a lived reality at the university. His academic journey, with advanced degrees cantered on inclusivity, informs his insights into how diverse cultural narratives can enrich both educational and professional settings.

The first part in this three part conversation, takes a deep dive into the University of Wolverhampton's ethos as a "University of Opportunity," highlighting its dedication to fostering social mobility and boosting employability for first-generation students. Adam illuminates the university's cutting-edge projects, from the establishment of a transformative cyber security centre to the launch of a new medical school. These initiatives underscore the university's commitment to innovation, enterprise, and community engagement, with Adam sharing first-hand insights into the impactful programs he's spearheaded.

Adam's personal reflections on navigating racial identity and reclaiming his narrative through allyship education form a poignant part of our dialogue. Inspired by Nova Reid's "The Good Ally," Adam shares his journey of confronting internalized biases, advocating for vulnerability in discussions about race and identity, and celebrating one's heritage. Through humor and candid storytelling, he challenges societal expectations while encouraging personal growth and understanding. This conversation not only prompts listeners to reflect on their perceptions but also showcases the transformative power of embracing diverse histories.

https://cannyconversationspodcast.co.uk/
https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Kim Hardman, AstraZeneca’s Director of Apprenticeships - Part 2

Safaraz Ali — Thu, 19 Dec 2024 06:00:00 +0000

Unlock the secrets to standing out in the increasingly competitive world of apprenticeships with our latest episode featuring Kim Hardman, the Director of Apprenticeships at AstraZeneca. Discover how AstraZeneca's apprenticeship program has evolved into a well-oiled machine that not only develops hard skills but also prioritises personal growth and cultural alignment. Kim helps us to gain invaluable insights into the structured processes that help apprentices feel at home and thrive within the company. She sheds light on the pioneering efforts that have transformed patchwork approaches into robust, consistent systems, offering a roadmap for success that goes beyond academic prowess to embrace personal qualities and experiences.

As more young people choose apprenticeships over traditional university paths, Kim and Safaraz look into the essentials of personal branding and preparation. Applaud those who pave their own way, even amid scepticism from older generations who hold onto outdated notions of career success. With Kim's inspiring input, we discuss the roles of educators and parents in supporting these choices and offer practical tips on navigating the application maze. You'll learn how to craft a standout CV and leverage social media presence to catch the eye of potential employers. Also, some take away strategies to combat overwhelming application numbers by focusing on thoughtful research and strategic networking. This episode is a must-listen for anyone looking to turn apprenticeships into a launching pad for a thriving career.

Kim Hardman, AstraZeneca’s Director of Apprenticeships - Part 1

Safaraz Ali — Fri, 13 Dec 2024 21:56:49 +0000

Kim Hardman, AstraZeneca's Director of Apprenticeships, opens up about her extraordinary 23-year journey with the company, offering a unique insider perspective on the evolution of apprenticeships in the world of science and technology. Under the leadership of CEO Pascal Soriot, Kim has not only witnessed, but actively contributed to the company's transformation, particularly through her work with apprentices in the UK and pioneering science apprenticeship programs in the US. She passionately discusses how early career talent brings invaluable fresh perspectives, transforming the traditional view of apprenticeships into a dynamic path for innovation and growth.

As the conversation unfolds, we explore the intricate process of welcoming new apprentices into AstraZeneca's global community. From Cambridge to Macclesfield, the company’s diverse locations offer a rich tapestry of opportunities, and Kim shares how structured induction programs play a crucial role in immersing apprentices into this world. The importance of cross-departmental awareness is highlighted, encouraging collaboration across research, supply chain, and engineering. Kim also touches on AstraZeneca’s active engagement with schools and colleges through STEM initiatives, which, despite logistical challenges, underscores the company's commitment to wider community involvement and nurturing future talent.

Supporting the well-being of apprentices is a critical focus for AstraZeneca, and Kim delves into the robust support systems in place. From pastoral care to mental health resources, AstraZeneca ensures that apprentices receive comprehensive assistance, both practical and emotional. The mental health subcommittee, led by apprentices themselves, offers a peer-driven support network, promoting emotional awareness and providing essential guidance. By preparing managers and fostering an inclusive environment, AstraZeneca underscores its dedication to integrating apprentices into the company culture, ensuring they feel valued and supported on their career journeys.

For more go to: https://cannyconversationspodcast.co.uk/

Canny Conversations Contemplations - Series 5 - Part 4

Safaraz Ali — Thu, 05 Dec 2024 14:23:55 +0000

Welcome to the latest in our special episode of Canny Conversations Contemplations where we take a look back at some of the highlights from series 5 and Safaraz's interviews with some of the people involved with, and supporting, the Multi Cultural Apprenticeship Alliance. In this episode we hear from Jenny Pelling, Director of Apprenticeship Development and Diversity at Kaplan, the educational services company followed by Kathryn Marshall, senior manager of apprenticeships at Lloyds Banking Group. They talk about the apprenticeship and education landscape, diversity in the workplace and how changing your career i mid flow is becoming the option for people looking for a change and companies looking to address the skills shortage.
If you would like to now more then please go to https://cannyconversationspodcast.co.uk/

Canny Conversations Contemplations - Series 5 - Part 3

Safaraz Ali — Thu, 28 Nov 2024 06:00:00 +0000

In this episode we have brought together some clips of Saf’s conversations with, first, Paul Eeles, the CEO of The Skills and Education Group. and then followed Jan Richardson-Wilde, CEO of Occupational Awards Limited,

Safaraz talks to Paul and Jan about their journey and careers, and some of what they bring to the multi-cultural alliance.

Canny Conversations Contemplations - Series 5 - Part 2

Safaraz Ali — Thu, 21 Nov 2024 15:20:15 +0000

Welcome to this second special episode of Canny Conversations Contemplations where we take a look back at some of the highlights from series 5 and Safaraz's interviews with some of the people involved with, and supporting, the Multi Cultural Apprenticeship Alliance. In this episode we hear from Viren Patel, the CEO of Open University World Wide and Rachel Jagger-Thomas, the Diversity Advisor at JTL. They talk about world wide education, the changing education landscape, diversity in the workplace and how deep lying cultures are being challenged and changed in certain industries.
If you would like to now more then please go to https://cannyconversationspodcast.co.uk/

Canny Conversations Contemplations - Series 5 - Part 1

Safaraz Ali — Fri, 15 Nov 2024 15:53:15 +0000

Welcome to the first of these special episodes of the Canny Conversations Podcast where we are going to look back at some of the guests we’ve been hearing from in this current series.

Your host, Safaraz Ali has been working in the Birmingham Business Community for 26 years and is the founder of the Multicultural Apprenticeship Awards and the Multicultural Apprenticeship Alliance.

In this episode we have brought together some clips of Saf’s conversations with, first, Jade Person, the new talent manager from Severn Trent and then followed by Graham Hasting-Evans the CEO of the NOCN Group.

If these clips have sparked your interest then find out more by going to: https://cannyconversationspodcast.co.uk/

Derrin Kent - TDM Limited - Part 3

Safaraz Ali — Thu, 07 Nov 2024 06:00:00 +0000

Is the traditional 9-5 workday hindering your potential? Discover how fostering a culture of lifelong learning and adaptability can bridge the digital skills gap within your organization. We challenge employers to move beyond outdated training methods and instead champion a dynamic environment of continuous learning for all employees, regardless of age or role. By embracing flipped classroom training and experimental learning, businesses can uncover hidden talents within their workforce, equipping them for the digital age.

Take a trip back to the early 1990s with us as we draw intriguing parallels to today's technological revolution. We explore the urgency for businesses to adapt to technological advancements or face obsolescence. Encouraging investment in work-based learning and apprenticeship programs, we push for a proactive embrace of change. Drawing inspiration from Daniel H. Pink's "Drive," we dissect the role of intrinsic motivation in boosting productivity, and how pushing employees with challenging tasks can bridge national productivity gaps.

In a world that thrives on diversity and innovation, we explore the indispensable role of universities and apprenticeship programs in preparing individuals for tech and digital sectors. Cities like Birmingham and London become vibrant examples of multicultural success, highlighting the potential to sustain a dynamic economy through cultural exchange. We celebrate initiatives like the Multicultural Apprenticeship and Skills Alliance and the impact of nurturing an inclusive, globally aware community. Join us as we share our commitment to this exciting journey towards a more interconnected society, inspired by leaders like Darren who champion positive societal change.

Derrin Kent - TDM Limited - Part 2

Safaraz Ali — Thu, 31 Oct 2024 06:00:00 +0000

In the second part of this conversation between Safaraz Ali and Derrin Kent from TDM, they explore the transformative potential of employer accountability and engagement in apprenticeship programs. Derrin highlights the critical role of employers in driving the apprenticeship process, fostering a partnership that emphasizes experiential, on-the-job learning. Candid conversations with employers can lead to meaningful commitments, and strategies for dealing with non-engagement, including the tough decision to blacklist unresponsive organizations.

They also talk about the evolving landscape of work and learning integration, challenging traditional notions of work-life balance and employer-employee dynamics. With a focus on the historical context of apprenticeships. Saf and Derrin critique profit-focused models and discuss the impact of digital transformation and automation in the workplace. Also looking at the importance of effective content curation to keep educational organizations relevant and impactful, ensuring that training aligns with the latest innovations while meeting industry standards.

Hear how personalised learning can transform employer organisations by tailoring educational curriculums to meet specific needs.

Derrin Kent - TDM Limited - Part 1

Safaraz Ali — Thu, 24 Oct 2024 13:00:30 +0100

In this brand-new episode of Canny Conversations, Safaraz is talking to Derrin Kent, Managing Director of TDM Limited. In the first part of this three part conversation Derrin tells us about his beginnings, teaching English as a foreign language, and goes on to share his inspiring path to becoming a leader in apprenticeship and development sectors. Derrin and Safaraz explore the profound impact of multicultural perspectives on work-based learning and leadership. Discover how innovation, mentorship, and real-world education can empower careers and drive organizational success, all while fostering a vibrant, accountable work culture that thrives on creativity and empathy.

https://cannyconversationspodcast.co.uk/
https://safaraz.co.uk/
https://safaraz.co.uk/canny-bites-business-books/
https://www.1386audio.com/have-a-listen

Emily Rock - The CEO of the Association of Apprentices - Part 2

Safaraz Ali — Thu, 17 Oct 2024 06:00:00 +0100

From influential roles at Lloyd's Banking Group to pioneering transformations at Capita, Emily Rock's journey from the world of banking to the vibrant landscape of skills and training is nothing short of inspiring. We dive into the complexities and triumphs experienced during their transition, especially amidst the difficulties of the COVID-19 pandemic. Safaraz and Emily talk about her unique perspective on navigating a sector haunted by financial constraints and the constant battle to attract talent, revealing the stark contrast between the corporate and training environments. They explore the pressing issue of apprenticeship demand outpacing availability. Emily also shares eye-opening insights into the burgeoning interest in level four apprenticeships and the critical role both SMEs and large corporations play in bridging this gap. Spotlighting recent research, they discuss the need for reintroduced financial incentives for SMEs and the transformation of outdated apprenticeship perceptions. Their conversation underscores the potential of degree apprenticeships and offers strategic advice for SMEs looking to craft impactful apprenticeship programs.

Emily Rock - The CEO of the Association of Apprentices - Part 1

Safaraz Ali — Thu, 10 Oct 2024 06:00:00 +0100

In this episode we hear the first half of Safaraz's conversation with Emily Rock, the dynamic CEO of the Association of Apprentices She joins him to share her inspiring journey from corporate life to leading a micro-organization dedicated to supporting apprentices. We discover the unique challenges she faces in her role and her innovative strategies to connect apprentices, especially those in SMEs who often experience isolation, with a supportive virtual community. Emily opens up about how equipping apprentices with vital life skills and fostering a robust support system significantly boosts their completion rates and career outcomes, impacting industries such as retail, engineering, construction, and finance.
Emily offers a thoughtful reflection on her career transition and the bold step of moving from a corporate background to the helm of a burgeoning association. She brings to light the agility and distinct decision-making processes required in small organizations compared to the corporate giants. Emily candidly shares the mental commitment and personal rewards of being a CEO, illustrating her passion and determination to make a tangible impact in the world of apprenticeships without any regrets.
We also delve into the significance of mentorship and support systems in leadership roles, with insights on how the St Martin's Group aids in shaping effective apprenticeship policies. Emily discusses her experiences navigating complex policy communication, emphasizing the courage to admit when answers are elusive and the commitment to finding them.

Phil Wilkinson - CEO of Ascentis - Part 3

Safaraz Ali — Thu, 26 Sep 2024 07:00:00 +0100

What if the secret to educational excellence lies in focusing on quality over rapid expansion? Join us in an inspiring discussion as we journey through the remarkable transformation of Nelson & Clone College Group under the stewardship of Phil Wilkinson. Safaraz and Phil unpack the strategic decisions that prioritized exceptional student experiences and outstanding examination results, all while navigating the complex challenges of funding and the transition from the private to public sector and how wise investments in facilities and staffing have upheld the institution's commitment to excellence despite financial hurdles.

The conversation broadens to tackle the pressing issues of strategic growth and sustainability within the education sector and delve into the intricacies of funding allocation, bureaucratic challenges, and the essential need for streamlined processes and greater autonomy for colleges. Phil also tells us about the ambitious future plans of the Ascentis Group, from expanding ESOL provision to reintroducing functional skills qualifications and reviving access to HE diplomas, explaining how strategic financial planning and innovative growth strategies are essential to overcoming defunding and market fragmentation.
They also discuss the criteria for successful acquisitions and the importance of organic growth and digital transformation. The personal commitment of Ascentis' current leader to the organization's long-term vision underscores the stability and growth under his tenure. Lastly, we celebrate the profound impact of business acumen and leadership wisdom in driving social mobility, showcasing the tangible difference made in the education sector.

Phil Wilkinson - CEO of Ascentis - Part 2

Safaraz Ali — Thu, 19 Sep 2024 06:00:00 +0100

Join us for the second part of this insightful journey into the dynamic evolution of Ascentis, as we explore its board structure and strategic direction. We begin by discussing the significant transformation from a cumbersome 50-member board to a streamlined seven-member team, comprising trustees from various educational sectors. Phil Wilkinson, the CEO and a trustee of Ascentis, sheds light on the supportive yet challenging relationship with the board chair and other members, emphasizing the importance of continuous adaptation to government funding policies and the development of new qualifications to stay relevant. Key discussions revolve around the role of different committees, maintaining core values, and navigating potential turbulence due to shifts in post-16 qualification reviews.

Phil tells us about Ascentis' ambitious foray into the tech education market. Starting in 2013, Ascentis expanded by acquiring Centra, a company specializing in software for children with dyslexia. This acquisition spurred the development of new products targeting dyscalculia and mental health,now operating in approximately 2,500 schools worldwide. The conversation highlights the strategic growth and cultural shift within the organization, the exciting potential for further international expansion, and the new phonics program set to make waves in the U.S. market. Discover how Ascentis has transformed into a competitive and forward-thinking player in the global edutech sector.

In final part of this weeks episode, we shift focus to the expanding educational opportunities across Lancashire through the Nelson and Colne College Group. Phil, who has served as a governor and now chairs the corporation board, shares the college's journey from growth to achieving Ofsted's designation as the only outstanding college in Lancashire. He talks about the impactful acquisitions of Accrington and Rossendale College and Lancashire Adult Learning, which revolutionized adult community learning in the region. Through personal stories and advocacy for lifelong learning, we celebrate the transformative power of education and the significant improvements made in vocational education and training, thanks to dedicated staff and effective management practices.

Phil Wilkinson - CEO of Ascentis - Part 1

Safaraz Ali — Sat, 14 Sep 2024 09:20:41 +0100

Welcome to Canny Conversations! In this episode, we delve into the inspiring journey of Phil Wilkinson, the visionary CEO of Ascentis, who transformed a small educational charity into a £7 million powerhouse. Learn about Ascentis’ innovative qualifications for further education colleges, training organizations, and schools worldwide, as well as their subsidiary, IDLS, which creates software for children with dyslexia. Phil shares insights on the burgeoning demand for ESOL qualifications, strategic partnerships, and his leadership evolution from assistant principal to CEO. Join us for a compelling discussion on effective leadership, team dynamics, and educational excellence.

Dr Mandy Crawford-Lee FRSA, CEO of The University Vocational Awards Council - Part 3

Safaraz Ali — Thu, 29 Aug 2024 09:57:50 +0100

How can we transform the landscape of skills development to meet the demands of a rapidly changing workforce? Tune in as we investigate the critical role of health, particularly mental health, in workforce planning. We'll uncover how the NHS and local governments are leveraging the apprenticeship levy to address shortages, particularly in nursing and allied health professions. Our discussion also spans the broader implications for Metro Mayors in shaping skills investment and the potential introduction of level eight apprenticeships to create a more inclusive and future-ready system from 2021 to 2031.

Our episode goes beyond the traditional view of apprenticeships to explore their dual objectives: driving productivity and promoting social mobility. We highlight successful initiatives like the police constable degree apprenticeship and Middlesex University's innovative recruitment practices. By fostering peer networks among apprenticeship providers and embracing technological advancements, we envision a collaborative ecosystem that enhances curriculum quality and prepares the workforce for future challenges.

Finally, we tackle the evolving role of universities and further education in supporting underserved communities and driving economic growth. With examples like Leeds Trinity University, we illustrate how apprenticeships can open doors to new disciplines despite financial challenges. Reflecting on the pivotal role of Further Education, we emphasize its importance in addressing economic disparities and equipping individuals with essential skills. As we wrap up, we share upcoming initiatives and our aspirations for a sector poised to lead in productivity and social mobility. Join us for a thought-provoking conversation on the future of apprenticeships and skills development.

Dr Mandy Crawford-Lee FRSA, CEO of The University Vocational Awards Council - Part 2

Safaraz Ali — Thu, 22 Aug 2024 06:00:00 +0100

In this brand-new episode Safaraz Ali is in conversation with Dr. Mandy Crawford-Lee, FRSA, the CEO of The University Vocational Awards Council. In this second part of three, they take a dive deep into the transformative impact of the apprenticeship levy since its inception in 2017. They also explore how it has driven significant investments, particularly benefiting large employers and public entities like the NHS, while addressing the challenges faced by SMEs. They go on to discuss the need for greater flexibility, the role of lobbying, and the evolving contributions of universities in skills development.

Dr Mandy Crawford-Lee FRSA, CEO of The University Vocational Awards Council - Part 1

Safaraz Ali — Thu, 15 Aug 2024 06:00:00 +0100

What if the key to solving the UK's productivity puzzle lies in transforming apprenticeships? Join us as Dr. Mandy Crawford-Lee, FRSA, Chief Executive of the University Vocational Awards Council (UVAC), unveils the extraordinary evolution of apprenticeships over UVAC's 25-year history. Mandy, the first female chief executive of UVAC, shares her inspiring journey and the organization's monumental role in advocating higher-level technical and professional education across more than 80 UK universities.
Explore how apprenticeships have shifted from low-skilled programs to pivotal drivers of national productivity and social mobility. We'll highlight the essential need for high-level skills, especially in fields such as nursing and digital technologies, and discuss why a national debate on employer investment is critical now more than ever. Uncover the pressing need for leadership and management training to break through productivity barriers and the importance of bridging further and higher education to meet diverse sectoral demands.
In this insightful conversation, we also tackle the complexities and benefits of the apprenticeship levy system. Mandy discusses the controversial removal of the master's degree requirement from senior leader level seven apprenticeships, the flexibility of levy funds for employers, and the remarkable success stories within public sectors like the NHS and police forces. Discover how universities are leveraging levy transfers to uplift SMEs and local communities, and learn why maximizing the impact and flexibility of the apprenticeship levy is integral for the future of workforce development.

Rob Colbourne OBE – CEO at Performance Through People – Part 3

Safaraz Ali — Thu, 08 Aug 2024 06:00:00 +0100

Uncover the secrets of transformational leadership in the vocational training sector. This episode promises to reveal how adopting inspirational and empowering leadership methods can spark growth and learning within your team. From leading by example to fostering an environment where manageable mistakes are opportunities for growth, our guest shares valuable insights into adapting leadership styles to match evolving workplace dynamics and the rising importance of mental health awareness.

Explore the intricate journey of navigating a management buyout, particularly during the unprecedented times of the COVID-19 pandemic. We'll walk you through the pivotal moments that defined this transition from a chamber of commerce-owned entity to an employer-centric organization. Rob Colbourne OBE – CEO at Performance Through People, generously shares the personal and professional challenges they faced, the strategic support from stakeholders, and the importance of a robust, supportive board. This segment offers a profound look at how strong leadership and unwavering commitment can drive remarkable results and leave a lasting legacy.

Lastly, we tackle the myriad challenges of being an independent training provider. Discover the balancing act between personal and professional life, the hurdles in recruiting and retaining top talent, and the emotional journey of dealing with self-doubt and imposter syndrome. Our discussion emphasizes the critical role of honesty, transparency, and reflecting on past successes to maintain confidence. We also highlight future ambitions and the continuous pursuit of excellence, compliance, and high standards in the education sector to make a positive and lasting impact.

Rob Colbourne OBE – CEO at Performance Through People – Part 2

Safaraz Ali — Thu, 01 Aug 2024 06:00:00 +0100

What drives a 15-year-old to leave school and dive headfirst into the workforce? Our guest shares his courageous journey from facing resistance at home and school to discovering a transformative apprenticeship at Debenhams. Through personal anecdotes, he reveals how the Tomorrow's Young Manager program not only shaped his professional values but also ignited his passion for skill development and talent management. This episode is a testament to the power of early career decisions and the lasting impact of thoughtful mentorship.

Shining a light on the evolution of apprenticeships, we discuss the disparity between well-known apprenticeship programs and the often lacking career advice available in schools. Our guest provides a candid look at the biases that persist, even affecting his own children's educational paths. We emphasize the need for balanced career information and firsthand experiences among educators to help young people make better-informed choices.

From relatable role models to effective outreach strategies, we explore how diverse career opportunities can be promoted. Hear inspiring stories like that of Claire Arrowsmith, whose life was forever changed by an apprenticeship, and learn about the long-term commitment required to engage underrepresented communities. Understanding the importance of inclusive practices, our discussion highlights successful initiatives that have made a significant impact, such as increasing apprenticeship starts among BAME communities in Birmingham, proving that thoughtful guidance and sustained effort can truly transform lives.

Rob Colbourne OBE – CEO at Performance Through People – Part 1

Safaraz Ali — Thu, 25 Jul 2024 06:00:00 +0100

What happens when vocational training meets visionary leadership? Join us as we sit down, for the first of this three part conversation, with Rob Colbourne OBE, the dynamic CEO and co-owner of Performance Through People (PTP). From its roots in the Walsall Chamber of Commerce in the 1960s to becoming a major player with 1,500 apprentices and 80 staff members, Rob takes us through PTP's incredible journey. Not only does he reveal the mission to be a comprehensive training provider and the importance of networking, but he also shares the pride and challenges that come with receiving an OBE.

Collaboration is the key to solving mismatched vacancies and candidates in apprenticeship programs. Hear about the innovative Ladder initiative that has sparked 10,000 apprenticeship starts across the UK, transforming lives and regions alike. Rob discusses the hurdles and triumphs of forging partnerships among colleges and private providers, along with inspiring stories like an apprentice's life-changing visit to Parliament. As Rob reflects on his own path, he emphasizes the vital role of social mobility and regional connectivity in vocational education.

Navigating the complexities of vocational training standards and funding, Rob provides valuable insights from his role as a non-executive board member at University College Birmingham. He delves into the importance of ensuring quality in apprenticeship programs, the impact of academic reviews by influential figures, and the ongoing struggle against outdated perceptions of apprenticeships. Tune in to understand how we can reshape the narrative and create a more inclusive approach to vocational training that benefits everyone.

Laura-Jane Rawlings MBE, CEO of Youth Employment UK - Part 2

Safaraz Ali — Thu, 18 Jul 2024 06:00:00 +0100

In this latest episode Safaraz concludes his conversation with Laura-Jane Rawlings MBE, Founder and CEO of Youth Employment UK.
They will be examining the critical issue of youth unemployment as Laura-Jane shares her expertise on creating youth-friendly employment initiatives, rethinking hiring processes, and the power of mentorship She gives us practical advice, inspiring stories, and strategies to empower the next generation and transform the future of work.

Laura-Jane Rawlings MBE, CEO of Youth Employment UK - Part 1

Safaraz Ali — Thu, 11 Jul 2024 07:02:22 +0100

Laura Jane Rawlings, MBE, the dynamic founder and CEO of Youth Employment UK, joins us to shed light on the powerful impact of incorporating young voices in employment policy-making. Through her inspiring narrative, Laura highlights the organization's mission and the significance of their annual Youth Voice Census, which offers a detailed look at the experiences and challenges faced by young people, especially from minority groups. We also touch on her thought-provoking publication, "The Labels We Give Young People," which critiques societal views on youth and offers actionable insights into supporting them effectively.

Navigating the complex landscape of funding and partnerships, Laura shares candid insights into the obstacles her organization faces, including the struggle for financial backing without established funder relationships. She emphasizes the critical role of a commercial model for social enterprises and the importance of collaboration across government, private, and third sectors. Our discussion also covers strategic alliances with entities like the Careers and Enterprise Company and the National Citizen Service, all while stressing the evolving role of schools in providing customized career advice to our youth.

In the final segment, Laura delves into the disparities in youth employment support, sharing poignant personal stories that underscore the need for individualized interventions. She discusses the profound impact parental support—or lack thereof—can have on a young person's career path and calls for more comprehensive support systems, particularly for those in care. We wrap up by exploring the effects of government policies on youth employment and the importance of cohesive, integrated strategies to create a supportive environment for young people. Through it all, Laura's dedication to becoming a better leader and her reliance on her senior team shine through, illustrating her unwavering commitment to improving the lives of young people.

Pat Carvalho - Principal & CEO of Birmingham Metropolitan College - Part 3

Safaraz Ali — Thu, 04 Jul 2024 06:00:00 +0100

In this latest episode of The Canny Conversations podcast, Safaraz continues his chat with Pat Carvalho, the principal and CEO of Birmingham Metropolitan College. In this third and final part of Safaraz and Pat’s chat, they take a deep dive into the subjects of leadership and vision, as well as looking forward to the future plans for the college. They focus on skills development, innovation, and collaboration with local universities and employers. Explore insights on diversity, inclusion, and social mobility within the education sector, as Pat shares experiences and initiatives aimed at addressing representation and workforce challenges. We also hear some of Pat’s perspectives on governance, stakeholder engagement, and strategic planning amidst political shifts and evolving educational landscapes.

Pat Carvalho - Principal & CEO of Birmingham Metropolitan College - Part 2

Safaraz Ali — Thu, 27 Jun 2024 06:00:00 +0100

In this second part of three we delve into the world of further education leadership with Pat, a seasoned leader in the sector. In this particular episode, Pat shares insights on the importance of collaboration between colleges and employers, the evolution of colleges in meeting the needs of students and businesses, and the challenges and opportunities faced in the ever-changing landscape of education. So, let’s rejoin Safaraz and Pat us as they continue to explore the journey of a leader dedicated to making a difference in the education sector.

Pat Carvalho - Principal & CEO of Birmingham Metropolitan College - Part 1

Safaraz Ali — Thu, 20 Jun 2024 17:12:29 +0100

In this brand-new episode of The Canny Conversations podcast, Safaraz welcomes Pat Carvalho, the principal and CEO of Birmingham Metropolitan College. Pat begins by discusses the recent successful Ofsted inspection and the college's journey towards becoming an outstanding institution. Saf and Pat’s conversation then delves into the diverse makeup of Birmingham Metropolitan College, looking at its focus on serving black, Asian, and other ethnic minority communities. Pat gives us an insight into the cultural transformation and high-quality provision at the college, highlighting the importance of inclusivity and community service. Pat's leadership approach, emphasises transparency, and commitment to supporting students' growth.
Pat also tells us about her personal background and early career as a medical secretary, and her transitional journey into the education sector.

Charlotte Bosworth-Managing Director of Innovate Awarding-Part 2

Safaraz Ali — Thu, 25 Apr 2024 06:00:00 +0100

In this latest episode we return to Safaraz’s conversation with Charlotte Bosworth, the Managing Director of Innovate Awards. They return to the subjects of, skills development, education, and workforce evolution. Charlotte emphasizes the importance of adapting to employer needs, broadening support beyond formal qualifications, plus enhancing workforce recruitment and upskilling. They also touch on sector trends, challenges in endpoint assessments, and the need for stability in the education system. Charlotte shares insights into her book writing experience, international market exploration, and involvement in school governance. She finishes with a message of hope and collaboration for a stronger, more effective education and skills landscape.

Charlotte Bosworth-Managing Director of Innovate Awarding-Part 1

Safaraz Ali — Thu, 18 Apr 2024 06:00:00 +0100

In this brand-new episode of Canny Conversations Safaraz will be talking to Charlotte Bosworth, the Managing Director of Innovate Awards, an awarding organization making waves in the industry. Listen as Charlotte takes us through her journey, from a challenging upbringing to her impactful career choices. Discover the secrets behind Innovate Awards' success, Charlotte's dedication to serving clients, and the innovative approach to technology that sets them apart.

Sue Thexton - Managing Director at One File - Part 2

Safaraz Ali — Thu, 11 Apr 2024 06:00:00 +0100

In this brand-new episode of The Canny Conversations Podcast, which is Series 5 Episode 30, We have the second half of Safaraz Ali’s conversation with Sue Thexton the Managing Director and EVP of One File, one of the technology leaders within the education sector. Their discussion continues, this week, looking at various facets of technology careers, industry challenges, and the broad spectrum of roles within technology companies. They will also be looking at the significance of diversity support, and the value of partnerships within the industry.
They touch on the challenges faced by training providers, the need for industry improvements, as well as growth strategies for OneFile, such as organic growth and potential acquisitions,
Saf and Sue also talk about the challenges faced by independent training providers and colleges, emphasizing the need for industry support and collaboration to address financial difficulties and improve completion rates.

Sue Thexton - Managing Director at One File - Part 1

Safaraz Ali — Thu, 04 Apr 2024 06:00:00 +0100

In this brand-new episode of The Canny Conversations Podcast, Safaraz is in conversation with Sue Thexton, the Managing Director and EVP of One File, one of the technology leaders within the education sector. In the first half of their talk (you’ll be able to hear the second half next week), Sue discusses One File's history and growth, as well as their focus on apprenticeships. She shares her personal journey from graphic design to technology leadership, highlighting her experiences at companies like Adobe and Macromedia. Sue also emphasizes the importance of simplifying complex matters and fostering strong relationships in leadership. The conversation delves into Sue's leadership style, team development, and the recruitment process at One File. The first half of this fascinating conversation provides insights into Sue's career, organizational culture, and strategic initiatives at One File.

Jill Whittaker - The Executive Chair at HIT Training Ltd Part 2

Safaraz Ali — Thu, 28 Mar 2024 06:00:00 +0000

This week we will be re-joining Safaraz,s conversation with Jill Wittaker The executive Chair of HIT Training Ltd. Jill shares her journey and wisdom, emphasizing the importance of listening, continuous learning, and surrounding oneself with talented individuals. She reflects on her organization's achievements, including being recognized as one of the top companies to work for in the UK. Jill also touches on the future of the sector, highlighting the need for inclusivity and talent development. Join us as we explore Jill's remarkable insights and experiences in leadership, education, and social justice.

Jill Whittaker OBE - The Executive Chair at HIT Training Ltd Part 1

Safaraz Ali — Thu, 21 Mar 2024 06:00:00 +0000

In this episode, Safaraz is in conversation with Jill Whittaker OBE from HIT Training, a long-standing advocate for the apprenticeship sector. In the first half of their two-part conversation, Jill shares her journey from growing up in the Midlands to receiving an OBE for her work in apprenticeships. The conversation delves into the importance of long-term skills planning, leadership development, and the impact of COVID and Brexit on the training industry. Jill also discusses initiatives in the hospitality and care sectors, emphasizing the need for inclusivity and support for individuals with learning differences in apprenticeships.

Sharon Blyfield OBE - Head of Early Careers Coca-Cola Europacific Partners Limited - Part 2

Safaraz Ali — Thu, 14 Mar 2024 06:00:00 +0000

In the second half of their fascinating chat, Safaraz talks to Sharon about her involvement in Scottish apprenticeships and her role in chairing a commission on race in apprenticeships. They discuss the challenges faced by multicultural backgrounds in undertaking apprenticeships and the importance of industry partnerships. Sharon emphasizes the need for collaboration in the skills sector and advocates for fair wages and promoting social mobility. They also touch on the significance of vocational qualifications like BTECs and initiatives to widen participation in apprenticeships by removing entry barriers.

Sharon Blyfield OBE - Head of Early Careers Coca-Cola Europacific Partners Limited Part 1

Safaraz Ali — Thu, 07 Mar 2024 06:00:00 +0000

This week Safaraz is in conversation with Sharon Blyfield OBE, head of early careers at Coca-Cola Euro Pacific Partners. In the first half of this two-part chat, Safaraz and Sharon discusses her journey, her role at Coca Cola, and the organization's initiatives in apprenticeships, graduate programs, and stakeholder partnerships. Sharon will be emphasising the importance of nurturing young talent, sharing personal experiences, and advocating for diversity and inclusion in leadership roles. What we hear in this conversation is Sharon's dedication to empowering individuals and building a strong talent pipeline for the future.

Scott Parkin (Part 2) from the Institute of Employability Professionals (IEP)

Safaraz Ali — Thu, 29 Feb 2024 06:00:00 +0000

This week we hear the second part of Safaraz’s conversation with Scott Parkin from The Institute of Employability Professionals, they take a further look into the world of employability and professional development. In this half of their conversation, Scott reflects on his personal journey of growth and his journey as a leader over the past decade. He tells us about the evolution of his career, the innovative initiatives of his organization, and the outlook for the employability sector. We get valuable insights and wisdom from Scott's experiences and a vision for the future. We discover the transformative power of purpose-driven leadership and the importance of visibility in driving positive change.

Scott Parkin (Part 1) from the Institute of Employability Professionals (IEP)

Safaraz Ali — Thu, 22 Feb 2024 06:00:00 +0000

In this episode we hear the first part of Safaraz’s conversation with Scott Parkin, from the Institute of Employability Professionals (IEP).
The IEP is the international membership body for employability professionals, the people who support others gain work, progress in work, and retain work.

Scott and Safaraz discuss the growth and impact of the Institute of Employability Professionals and how Scott's leadership has propelled the IEP into an international realm, offering membership opportunities, networking, and learning initiatives. The discussion delves into the significance of the Fellowship program, professional growth pathways within the organization, and collaborative efforts with stakeholders to enhance quality standards and address sector challenges. Scott's vision for fostering a supportive community within the sector shines through, emphasizing the power of human connection and collective action in driving positive change.

Lucy Hunte Part 2

Safaraz Ali — Thu, 15 Feb 2024 06:00:00 +0000

This week, Safaraz continues his conversation with Lucy Hunte, the National Program Manager for Apprenticeships at NHS England. In this very insightful episode, Lusy reflects on her career journey and the impact she's making in the apprenticeship sector. She discusses the importance of mentorship, diversity in the workplace, and the challenges faced in promoting apprenticeships to SME employers. lucy's background in sales has equipped her with valuable skills to navigate the sector and advocate for positive change. She tells us about her experiences, challenges, and vision for the future of apprenticeships and workforce development in NHS England.

Lucy Hunte Part 1

Safaraz Ali — Thu, 08 Feb 2024 06:00:00 +0000

This week, Safaraz is in conversation with Lucy Hunte, the National Program Manager for Apprenticeships at NHS England. Safaraz and Lucy discusses her career journey working in apprenticeships, first at colleges and then moving to her current role at NHS England.

She talks about how NHS England has embraced apprenticeships, growing from under 1,000 apprentices when she started in 2016 to over 150,000 now. Lucy discusses the challenges and opportunities of implementing apprenticeship programs within such a large organization like the NHS.

Key topics highlighted include: increasing apprenticeship uptake across NHS trusts, utilizing the apprenticeship levy, developing health-specific apprenticeship standards, ensuring quality provision, challenges around maths and English requirements, and Lucy's passion for bringing back the business administration apprenticeship standard. Lucy also shares advice for government and the apprenticeship sector more broadly. She advocates for consistency, simplicity and putting learners first when developing policies and standards.

Jonathan Foot Part 2

Safaraz Ali — Wed, 07 Feb 2024 07:06:05 +0000

In this week’s episode of The Canny Conversations podcast, Safaraz talks to Jonathan Foot, Head of Apprenticeships and Early Careers at Compass Group UK and Ireland. In part one of their conversation, Saf and Jonathan discusses his role leading the apprenticeship program at Compass Group, the large food and support services company operating in sectors, including business, healthcare, and education. They discuss the Compass Group's "Mission to a Million" commitment to provide opportunities for career development regardless of people's backgrounds. Jonathan outlines how he has built up an award-winning apprenticeship program at Compass by focusing on quality teaching and learning. He also emphasizes the importance of collaborating with partners like the Multicultural Apprenticeship Alliance to attract diverse talent into the business.

Jonathan Foot Part 1

Safaraz Ali — Tue, 06 Feb 2024 08:45:01 +0000

Sophie Norris Part 2

Safaraz Ali — Thu, 18 Jan 2024 06:00:00 +0000

Welcome back to the second half of this Canny Conversation, with our guest Sophie Norris, the Early Careers Manager at Bentley Motors, the iconic luxury car maker based in Crewe.

In this episode, Sophie shares insights into her own career journey from studying events management in Manchester to her current role managing Bentley's early careers programs. Safaraz and Sophie go on to discuss the opportunities and challenges facing Bentley as the business embarks on its 'Beyond 100' strategy to become an end-to-end carbon neutral organization by 2030.

The conversation also touches on Bentley's deep roots in the local Crewe community, the disappointment over the cancellation of the HS2 rail link. Sophies small team of 3 will manage 150 new trainees, next year across apprenticeships, industrial placements, and graduates. She also offers valuable advice to those considering careers at Bentley and talks about the crucial role of volunteering and getting outside your comfort zone. Safaraz and Sophie go on discuss the need to tailor applications, ask questions at interviews, research the business values, and demonstrate spark, curiosity, and purpose.

Sophie Norris Part 1

Safaraz Ali — Thu, 11 Jan 2024 06:00:00 +0000

Joining us In this episode is Sophie Norris, the Early Years Career Manager at luxury carmaker Bentley Motors Ltd. Sophie was born and raised in Cannock in the West Midlands, but now calls Manchester home after attending university there. Safaraz will be talking to Sophie about her interesting career journey, from studying English Literature, to pivoting into human resources, eventually landing her "dream role" at the iconic British brand Bentley Motors where she now manages a portfolio of over 250 trainees across a variety of programs.

Sophie will also share insights into Bentley's ambitious Beyond 100 strategies focused on sustainability and innovation to lead sustainable luxury mobility over the next century. We'll learn how Bentley managed to accelerate growth and navigate uncertainty over the past few years. Finally, in this first part of her conversation with Safaraz, Sophie will talk about her management style and what she has learned from previous managers during her career.

Kathryn Marshall Part 2

Safaraz Ali — Thu, 04 Jan 2024 06:00:00 +0000

In the second part of this Conversation featuring Kathryn Marshall, Senior Apprenticeship Manager at Lloyds Banking Group, Safaraz and Kathryn continue to explore the world of apprenticeships - the opportunities they provide for career development, the misconceptions that still exist, and the incredible impact they can have on people's lives. Kathryn shares insights from her own experience leading Lloyds Banking Group's apprenticeship programs. With over 1,100 apprentices across 38 different job roles, Lloyds is clearly committed to apprenticeship opportunities. Kathryn discusses the wraparound support Lloyds provides including networking events, ambassador programs, and skills development. They also talk about the need to promote apprenticeship parity with university degrees, especially with parents who still view university as the best option. Kathryn stresses the behaviours behind inclusion that are just as important as targets in creating a diverse and welcoming environment for apprentices.

It's a fascinating discussion about the transformational power of apprenticeships.

Kathryn Marshall Part 1

Safaraz Ali — Thu, 14 Dec 2023 06:00:00 +0000

Welcome to this new episode the Canny Conversations Podcast with Safaraz Ali focusing on apprenticeships and talent development. This week we hear from Kathryn Marshall, senior manager of apprenticeships at Lloyds Banking Group, one of the UK's largest financial services companies. In the first part of this two-part conversation, Safaraz and Kathryn explore how Lloyds delivers 30 different apprenticeship programs across customer service and specialist areas like finance and compliance, leadership development, and technology roles like software engineering. They also discuss how Lloyds is focusing on using apprenticeships for internal reskilling and helping existing staff pivot into new technology-focused careers. They also touch on the future of retail banking amidst industry changes, the skills modern professionals need, and why lifelong learning and staying relevant are so vital today. We will also hear about Kathryn’s own career journey, and what drove her towards talent development, and how views on workplace learning have shifted with advances in technology.

Jenny Pelling Part 2

Safaraz Ali — Thu, 07 Dec 2023 06:00:00 +0000

In this episode we hear the second part of Safaraz’s conversation with,, Jenny Pelling, Director of Apprenticeship Development and Diversity at Kaplan, the educational services company.
In this continuation of their conversation, Jenny shares her journey in the education sector, from her part time role in HR that shifted into education, to rising up the ranks to become a director. They discuss some of the challenges apprentices face today, from imposter syndrome to struggles with work-life balance and mental health.

Jenny outlines the pastoral care, mentoring, and lifelong support that apprentices really need to thrive - beyond simply learning the curriculum and coursework. This includes the coaching, confidence-building, and fostering of crucial life skills that she spearheads at Kaplan.

They also focus on the importance of collaborations and strategic partnerships to drive the industry forward together, through data-driven insights and broader representation. Kaplan has key focuses on the way people learn through technology as well as increasing opportunities.

Jenny offers her advice for both individuals looking to advance in their careers, as well as guidance for parents on the evolving landscape of apprenticeships today.

Jenny Pelling Part 1

Safaraz Ali — Thu, 30 Nov 2023 09:47:44 +0000

In this episode, Safaraz is in conversation with Jenny Pelling, Director of Apprenticeship Development and Diversity at Kaplan, the educational services company.

In part one of this two-part conversation, which will continue next week. The discussion covers Jenny's multifaceted role at Kaplan, a major global education organization seeking to increase access and opportunity. This includes governance, quality assurance, supporting apprentices, and collaborating with employers on effective programs. She has seen employer attitudes shift to more strategic uses of apprenticeships over her 20 years in the field.

Jenny's passion for education access and diverse qualification routes started with teaching English internationally. Her career path then led to law, specializing in employment law, and helping pioneer legal apprenticeship models. Their conversation explores how sectors like law have changed.

They go on to talk about Jenny's accomplishments as a leader, advancing apprenticeships, diversity, inclusion and social mobility across education and professional services. Their discussion goes on to focuses on the importance of holistic pastoral support for apprentices.

Jan Richardson-Wilde CEO of OAL Part 2

Safaraz Ali — Thu, 23 Nov 2023 06:00:00 +0000

In this inspiring episode, and the continuation of Safaraz’s conversation with Jan Richardson CEO of Occupational Awards Limited, they talk about her remarkable 35+ year career journey in education and training. Jan shares the challenges she faced early on as a young single mother yet persevered to gain qualifications and progress through roles from trainer to senior leader. She provides candid insights on juggling work and family, overcoming barriers and setbacks, and the importance of resilience. Jan discusses her current role as CEO of the Occupational Awards Limited, leading the organisation through growth and change. She offers wisdom on building culture, engaging employees, and “futureproofing” the business. Her stories impart nuggets of career advice and leadership best practices. Jan leaves us with a powerful message to keep evolving, not retire.

Jan Richardson-Wilde CEO of OAL Part 1

Safaraz Ali — Thu, 16 Nov 2023 06:00:00 +0000

In this week’s episode, we hear the first part of Safaraz’s conversation with Jan Richardson-Wilde, CEO of Occupational Awards Limited, They chat about how Jan has lead the organization through huge challenges. When Jan took on the CEO role, the company was still small, with only 4 employees. Then just months into her tenure, COVID-19 hit. With the company's focus on food and drink, a sector that was decimated during this period, Jan talks about the difficult decisions and changes needed to pivot the business - implementing technology for remote assessments, diversifying into new industries, and adapting their model. She discusses the importance of listening to employers, building strong partnerships and focusing on people. Jan provides valuable insights on resilience, change management and leading with purpose during a crisis.

Be prepared for an inspiring conversation on thriving through adversity.

Paul Eeles Part 2

Safaraz Ali — Thu, 09 Nov 2023 05:00:00 +0000

In this week’s episode Safaraz continues his conversation with Paul Eeles, the CEO of The Skills and Education Group. We will be hearing how Paul has dedicated his career to championing skills, education, and social mobility. He shares insights from his varied professional journey, from starting as a chef to leading large organizations in the further education sector.

Paul and Safaraz also talk about some of the key issues facing further education today. They discuss the challenges of acquiring and integrating organizations, the importance of careers advice for young people, and the competitive awarding organization marketplace.

Paul stresses the need for a coordinated skills system that meets the diverse needs of learners and employers. He advocates for policy that looks at the bigger picture rather than short-term initiatives.

At its core, Paul believes education is about empowering individuals and transforming lives. He calls on all of us to make a positive difference through our work.

This conversation also provides an enlightening perspective on leadership, change, and purpose.

Paul Eeles Part 1

Safaraz Ali — Thu, 02 Nov 2023 05:00:00 +0000

This week’s Canny Conversations Podcast features the first part of Safaraz’s conversation between him Paul Eeles, Group Chief Executive of the Skills and Education Group. Paul has been with the organization for 13 years, during which it has grown from a small regional membership body to a major national organization.

In this wide-ranging chat, Paul traces his career journey from school into hospitality and catering, to becoming a lecturer, and eventually
rising to his current leadership role. Safaraz and Paul discusses pursuing continuous learning and qualifications as an adult, even though he did not excel academically at school. Paul shares perspectives on contributing his skills through voluntary roles such as charity trustee, school governor, and other community involvement. He talks about the importance of giving back and describes some of the organizations he supports. Safaraz and Paul cover some other topics including changes in the FE sector, networking beyond one's immediate industry, and pushing yourself as a leader to think differently. Paul provides an inside look at leading a long-established membership organization and building on its legacy.

Rachel Jagger-Thomas Part 2

Safaraz Ali — Thu, 26 Oct 2023 05:00:00 +0100

In this second half of our conversation between Safaraz Ali and Rachel Jagger-Thomas from JTL they talk more about diversity and inclusion within the building, engineering and services sector in the UK and how this can be improved and promoted.

There is further discussion around the challenge of getting more women into technical trades such as plumbing and electrical work, which have historically been male-dominated fields.

Rachel talks about the importance of role models and tackling biases that have deterred women and other underrepresented groups from entering these careers.

Rachel also highlights JTL's commitments to being a disability confident employer, advocating for more diversity through initiatives like the Multicultural Apprenticeship Alliance, and influencing change within the sector.

They talk about the work being done to make technical trades more welcoming for all, while acknowledging there are still challenges around perceptions, biases and stereotypes that need to be addressed.

Rachel Jagger-Thomas Part 1

Safaraz Ali — Thu, 19 Oct 2023 05:00:00 +0100

In this week’s podcast we have the first part of Safaraz’s conversation with Rachel Jagger-Thomas from JTL, national training provider in England and Wales for the electrical, plumbing and heating industries, and a member of the Multicultural Apprenticeship Alliance.
Rachel is the Diversity, Safeguarding and Inclusion Advisor for JTL, she has over 13 years’ experience working in equality, diversity and inclusion roles across higher education, further education and now in industry training.

In her conversation with Safaraz, Rachel shares insights from her career journey and diverse experiences living and working internationally.

They discuss how the dialogue and language around diversity, equality and inclusion has evolved over the past decade, moving from compliance to a more active engagement. Rachel also talks about some examples of the positive changes she has seen in some organizations taking proactive steps for inclusion, while also acknowledging there is still further progress needed in the sector.

They also look at improving gender equity and the representation of minority groups in trades,

Viren Patel, CEO Open University World Wide Part 2

Safaraz Ali — Mon, 16 Oct 2023 12:22:29 +0100

In the second part of Safaraz’s conversation with Viren Patel CEO of The Open University Worldwide, They talk about Virens perspectives on leadership, diversity, and driving change. He discusses leading The Open University through the pandemic, embracing new technology like AI, and strategies to remain relevant in a rapidly evolving world.

Viren stresses the importance of empowering teams, coaching rather than micromanaging, to help employees reach their potential.

Other topics that Viran and Safaraz cover include, talent development, work culture, managing diverse teams, and maintaining a work-life balance. Viren offers wisdom as both a business leader and a champion of inclusion, adding value, guiding others, and positively influencing the work force under his leadership.

Viren Patel, CEO Open University World Wide Part 1

Safaraz Ali — Thu, 05 Oct 2023 05:00:00 +0100

This week Safaraz is in conversation with Viren Patel, CEO of the Open University Worldwide Viren Patel, CEO of the Open University Worldwide and Director of Apprenticeships and Partnerships at the OU. In the first half of this two-part conversation, Viren shares his personal journey as a refugee who came to the UK in the 1970s and overcame the challenges to become the first in his family to graduate with a degree.

He discusses the mission of Open University to increase access to higher education and skills training through innovative delivery methods. He
also talks about the OU's focus on vocational learning and partnerships to equip students for evolving employer needs.

He shares perspectives on building an inclusive culture internally and externally through community initiatives. And talks about OU's role as a major employer driving economic growth in Milton Keynes. Viren offers advice for young people on developing transferable
skills and embracing diverse experiences to thrive in modern careers.

Graham Hasting-Evans CEO, NOCN Group Part 2

Safaraz Ali — Thu, 28 Sep 2023 05:00:00 +0100

In this second part of Safaraz's conversation with Graham Hastings-Evans of NOCN Group, they explore the state of play for the skills environment in more depth. Their chat looks at the speed of change and the current challenge for skills to keep up with the future needs of the economy when policy makers continue to plan for an economic past.

Not only do employers, governments and training providers need to adopt more dynamic approaches in order for young people to leave college both more resilient and with the right skills, but also support the workforce of today, 80% of whom will still be working in 10 years’ time. So just how do policy makers, employers and skills providers tackle such an important economic challenge?

Graham Hasting-Evans, CEO NOCN Group Part 1

Safaraz Ali — Thu, 21 Sep 2023 06:00:00 +0100

In today’s episode, Saf begins a wide-ranging conversation with Graham Evans, CEO of the National Open College Network Group.
In the first part of this two parts conversation, Graham recounts how his farming childhood and early career as a civil engineer in the global construction industry provided invaluable lessons that are still as powerful and relevant today in his role as CEO of an academic organisation.
It is clear that no experience has been wasted for Graham but it has led him to question whether, in today’s world, we have become too cautious; do we protect our young people so much that they no longer know how to be resilient or how to take calculated risks.
This conversation takes in his varied career that saw him place training schools on the 2012 Olympic site in order to bring the long-term unemployed into work, to preparations of the digital TV network for Y2K, and now his role guiding the NOCN group, as it grows globally.
So, to better understand what those lessons were and how he applies his learning know how, and what you too could learn, why not have a listen.

Next week we will hear the second part of Saf’s conversation with Graham Hastings-Evans, CEO of NOCN Group. They will be talking about how the NOCN group has grown and where it is going in the future.

Jade Pearson, New Talent Manager from Seven Trent, Career & Talent Stories (Part.2)

Safaraz Ali — Thu, 14 Sep 2023 07:00:00 +0100

In this second part of his conversation with Jade Pearson, New Talent Manager at Severn Trent, Saf and Jade explore good leadership and how to manage your own career.

Jade draws on her own experience to explore culture and management styles, how to address performance, progression, challenges, and conflict at every level in the company. They look at the importance of how you can take control of your career and your situation, regardless of where you are.

For any existing leader, those aspiring to a leadership role or if you’re at the start of your career - this episode is a useful reminder of what good looks like and a fascinating, wide-ranging, and thought-provoking discussion.

Jade Pearson, New Talent Manager from Severn Trent - Career & Talent Stories(Part 1)

Safaraz Ali — Thu, 07 Sep 2023 07:00:00 +0100

In the first episode of this new series, (Series 5) of the Canny Conversations Podcast we hear Safaraz in the first half of his conversation with Jade Pearson, New Talent Manager for Severn Trent and member of the Multicultural Apprenticeship Alliance. Their conversation explores apprenticeships as an important career option for young people, including practical advice and information about how to apply to Severn Trent. Saf and Jade explore how to stand out from the crowed in what can be a highly competitive process; where using everything in your toolkit, including both your school and out of school experiences, can give you a real advantage.

Series Review Part 3

Safaraz Ali — Fri, 17 Feb 2023 05:00:00 +0000

In this week’s episode we take our final look back at some of the topics we have covered in the latest series of Canny Conversations,

We have taken the important elements from these subjects and brought them down into a selection of bullet points for you to easily digest and guide you to the expanded versions in the relevant episode.

We start with, where does emotional intelligence sit in your organisation? Is it valued? Does it make a difference?

Then we touch on the power of coaching in the development of individuals, from new insights to new perspectives, peer learning is an important part of supporting colleagues and teams.

Finally, the value of feedback from external stakeholders. Here Saf explores the process and actions Pathway takes using examples of recent reviews and inspections to develop a roadmap for improvements and ensure the organisation and its people are truly fit for purpose.

Series Review Part.2

Safaraz Ali — Fri, 10 Feb 2023 05:00:00 +0000

In this week’s episode we take another look back at some of the topics we have covered in the latest series of Canny Conversations, Strategic Overview, Change has Changed Pt.1, Change has Changed Pt.2 and Lean, Agile and Responsive. We have taken the important elements from these subjects and brought them down into a selection of bullet points for you to easily digest and guide you to the expanded versions.

Series Review Part 1

Safaraz Ali — Fri, 03 Feb 2023 05:00:00 +0000

In this week’s episode we take a look back at some of the topics we have covered in the first four episodes of this series, Who What Why, What We Deliver, Core Values and 15 Skills and Traits. We have taken the important elements from these subjects and brought them down into a selection of bullet points for you to easily digest and guide you to the expanded versions in the relevant episode

Focus and Resilience

Safaraz Ali — Fri, 27 Jan 2023 05:00:00 +0000

In this episode Safaraz looks at, what we mean by focus and resilience and how important do we think these qualities are. There are occasions where you may have lost focus in your business life and here, he looks at ways to help you regain and remain focused. He also talks about how you would you define business resilience and can resilience result in stubbornness and failure to live in the real world.

Entrepreneurship, Business and Culture

Safaraz Ali — Fri, 20 Jan 2023 05:00:00 +0000

In this episode, Safaraz is in conversation with journalist Adrian Kibbler. They look at culture in all its forms and its effects on the way business is done, both for good and bad. They also look at how ethnic culture can affect career paths and busting some common myths regarding ethnic minorities and higher education.

Canny Bites - The Books

Safaraz Ali — Fri, 13 Jan 2023 05:00:00 +0000

In this episode we once again move away from our usual format in order to focus on Saf’s Canny Bites business books. We hear extracts from the introductions from three of the Canny Bites audio books, read by Saf himself, 52 Bites of Business Wisdom, Another 52 Bites of Business Wisdom and finally Attract retain and grow your team to grow your business. Remember all these titles are available from Amazon of cannybites.co.uk/buy-the-book.

Beliefs, Views and Methods in Business and Life

Safaraz Ali — Fri, 06 Jan 2023 05:00:00 +0000

In this episode Saf talks about his Beliefs, views and methodology and how they relate to not only business but life too. Looking at yourself using the mirror approach helps avoid blame and excuses and enhances accountability for your own actions; how your reaction when things go wrong impacts on the people around you, both to the good and bad, and how knowledge, in the wrong hands can be detrimental to everyone. Saf is a great believer in empowering people to become the best they can be. He talks about how and why he does this and, as a leader, how making decisions using all the advisers and mentors you have at your disposal improves the outcome.

Apprenticeships- an opportunity for all?

Safaraz Ali — Fri, 23 Dec 2022 05:00:00 +0000

In this episode we step away from our normal format with a session recently recorded at the National Liberal Club in London in front of a live audience. Here Safaraz speaks with journalist Adrian Kibbler about the apprenticeships and skills landscape. He explores the impact of under representation of Black and Asian minorities within the apprenticeships route and how to address this in order to increase employment along with the Pathway Group’s role in driving better engagement with the community. He also outlines the argument for Government to go further with both policy and funding.

External Stakeholders Feedback

Safaraz Ali — Fri, 16 Dec 2022 05:00:00 +0000

In this episode Safaraz takes a look at the value of feedback from external stakeholders. Pathway regularly gets feedback from stakeholders and quality standard frameworks such as Investors in People, Matrix Standard, Awarding Organisations and funding and regulatory bodies, which Pathway Group review and act on. Here Safaraz explores the process and actions Pathway Group takes using examples of recent reviews and inspections to develop a roadmap for improvements and ensure the organisation and its people are truly fit for purpose.

Peer Coaching and Support #peercoaching

Safaraz Ali — Fri, 09 Dec 2022 05:00:00 +0000

“When one person teaches two people learn” In this episode, Saf touches on the power of coaching in the development of individuals from new insights to new perspectives, peer learning is an important part of supporting colleagues and teams. Here he explores how powerful questions, the follow up questions and the role of peer support delivers stronger people, both individually and collectively.

Emotional Intelligence

Safaraz Ali — Fri, 02 Dec 2022 05:00:00 +0000

Building trust in the workplace is essential for the success of the company. Being able to build strong relationships that you can rely on is at the core of every professional relationship. Trust is the currency and is absolutely necessary in order to establish not only your own reputation but that of your department and grow a strong network of people who will help you throughout your career.

No one person is responsible for the success of a company; it's a team effort. In order to achieve results in any organisation, People rely on each other in the workplace; there is a chain of events/actions that passes from individuals/departments that need to happen. But that reliance can't exist without trust. Trust reflects your character, and colleagues will work harder for people they trust. That, in turn, helps produce above-and-beyond results.

Lean, Agile and Responsive.

Safaraz Ali — Fri, 25 Nov 2022 05:00:00 +0000

Creating High Performance in business by Safaraz Ali

My go to quote for everything about team work and therefore peer challenge and support is:

“we are not a team because we work together,

we are a team because we make each other better”

Each one of us has three key groups of people for leaning on for learning and supporting:

Those ahead of us in a specific area

Those at the same level as us

Those behind us in a specific area

When you get involved in peer challenging and supporting, it allows you to reflect yourself & improve your own performance

Remember:

When one teaches, two learn

That’s why they say the best way to learn and grow yourself is to support others

Peer coaching and support process can create a powerful combination of open questions and a diverse range of perspectives on a one to one or one to many basis.

The aim being to help an individual take new perspectives on a challenge and to generate new insights.

The questions are the key, It's all about the questions you ask, how you ask and the follow up questions to get to the core issue and get some real reflective practice and momentum.

As some suggestions and to get you into the flow, it might be useful to consider the following example questions:

Change has Changed Pt.2

Safaraz Ali — Fri, 18 Nov 2022 05:00:00 +0000

In this second part of Change has Changed, Saf explores if there is a right time for change and the challenges businesses face when they have no choice but to change: the way to manage risk, manage communications and to celebrate the journey too.

Change has Changed Pt.1

Safaraz Ali — Fri, 11 Nov 2022 05:00:00 +0000

In the first part of this 2-part episode, How change has changed. He discusses how it feeds into quality, opportunity, and competitiveness along with the key role of people in making change happen. The insights change brings are fundamental to success, and outlines the signs of a successful business, strong governance, financial control, a clear view on what’s happening on the frontline, valuing customers as partners and moving beyond the transactional relationship. In turn there are trends that appear in weak businesses, compliance and lack of urgency, that damage growth potential.

Strategic Overview

Safaraz Ali — Fri, 04 Nov 2022 05:00:00 +0000

Strategic Overview - In this episode, Safaraz demonstrates how the companies’ mission, Changing lives through skills, along with their core values underpin their strategy. This builds on previous episodes but in itself provides a valuable insight into how a business develops a strategy for success.

15 Skills and Traits

Safaraz Ali — Fri, 28 Oct 2022 06:00:00 +0100

In this episode Saf once again picks up on the culture and structure that make for a successful business that he began talking about in the last episode, Core Values This time he outlines the 15 skills and traits that build high performing individuals and high performing teams. So, weather you are listening to better understand how to improve yourself or whether you are a business leader looking for inspiration on how to build performance to underpin growth, there is plenty to take away from this episode.

Core Values

Safaraz Ali — Fri, 21 Oct 2022 06:00:00 +0100

In this episode Saf talks about The Pathway Group’s core values that underpin their aspiration to change lives through skills and work. He highlights the power of authentically living the company and your own values and how these benefit everyone. From acting with intention through to building trust, The Pathway group behave in ways that are designed to empower the team, the people they support and their stakeholders and funders. This is a powerful way to build and maintain success.

What We Deliver

Safaraz Ali — Fri, 14 Oct 2022 06:00:00 +0100

This week Safaraz talks about what the Pathway Group deliver and how the Group’s sustainable growth and success in delivery across the UK is underpinned by strong culture, common aims and language and well defined, well managed systems and processes.

Who, What, Why

Safaraz Ali — Fri, 07 Oct 2022 06:00:00 +0100

In this first of a new series of the Canny Conversations, we look at the who, the what and the why behind Safaraz Ali and The Pathway Group. Saf tells us who he is helping, his passion, what drives him and why he has chosen this path. He outlines the lessons he's learnt along the way, how to apply them and why this is fundamental to success.

New Media: Welcome to the Wild West

Safaraz Ali — Fri, 03 Jun 2022 06:00:00 +0100

Veteran business journalist Jon Griffin joins Safaraz Ali for a journey down memory lane and a look to the future. Jon, who spent many years as Business Editor with the Birmingham Mail, reflects on changes that have seen the business landscape change almost beyond recognition.

Their conversation considers how Birmingham and the West Midlands has coped with the move away from heavy engineering to a more technological and service based economy.

Jon has covered many big business stories during a long career but when asked which was the biggest he has no doubt that it was the demise of Austin Rover that at one time employed 10,000 people in well paid jobs at the plant in Longbridge.

The site in south Birmingham has now been transformed into a retail park and housing development.

It is a story that has happened in many cases with well paid work replaced by largely poorly remunerated and insecure jobs.

With the exception of niche market car maker Morgan in Malvern, there are now no British owned car makers in the region. Jaguar Land Rover is a major employer but will they stay in the West Midlands?
Safaraz talks about the growth in financial services with some big financial institutions like HSBC and Morgan Stanley coming to Birmingham.

The two men consider if this is the way forward and whether manufacturing in and around Birmingham will become something people will only read about in history books?

But perhaps all is not gloom and doom and a new style high technology manufacturing will come to replace what has gone before, providing skilled work for people from the area.

Jon talks about his work now as a business journalist writing for a number of magazines and specialist publicatio

‘An analogue mind in a digital world’
Journalist Jon Griffin, who was for many years Business Editor on the Birmingham Mail, talks with Saf about how his profession has changed. At the end of his newspaper career Jon described himself as someone with ‘an analogue mind in a digital world.’

The conversation talks about the decline of print journalism and the expansion of online and digital.

Saf and Jon consider the growth of the ‘citizen journalist’ and to what extent that has left people without the professional journalism that holds the establishment to account.

Jon is a passionate believer that democracy needs high quality journalism and that without it we all suffer.

The two men talk about ‘fake news,’ the consequence of the growth of social media and platforms like Facebook and Twitter.

It is a world in which people can write as they like without any concern for accuracy or balance, in which issues like the laws of libel do not apply.

Jon describes this unregulated media environment as ‘the wild west.’ The two men consider how things can be made better and if in order to do this platforms need to be made responsible for content in the same way that a traditional newspaper editor is.

Safaraz admits that he is a regular user of social media and believes it has a role although there is a need to be careful what you believe and do not believe.

Jon looks back on his career with fondness. ‘It enabled me to meet people and go places that would otherwise have not been possible and no two days were the same.’

He describes himself as a ‘dinosaur’ and is sure young journalists today don’t have as much fun as he did as they chase ‘clicks’ whereas he tracked down big stories.

Football in the Community

Safaraz Ali — Fri, 27 May 2022 06:00:00 +0100

At the time of the recording Anne-Marie Eden was chief executive of Solihull Moors as they pressed for promotion to the English Football League, the Holy grail of the game. In this conversation Saf and Anne-Marie consider the importance of engaging with the community and diversity.

Football has its roots in the community and this is where Anne-Marie Eden says Solihull Moors keeps its feet firmly planted.

Likewise, Saf’s businesses are part of the community with engagement a major commitment.

They begin a fascinating conversation defining what they mean by community and agree that it can be a multiplicity of things including gender, heritage, profession, sporting interests and much more.

Solihull Moors was born from the bringing together of two rival football teams, Solihull Borough and Moor Green. Anne-Marie talks about how bringing these two communities together, especially in a sport that can be so tribal, has been achieved. Imagine creating a community if merging Manchester United and Liverpool or Glasgow Rangers with Celtic.

Saf shares his experiences of helping to create unity from individuals and groups that may come from a different place and view of life.

Anne-Marie explains why Solihull Moors is about much more than just success on the field and how ‘community’ is at the heart of the club.

There is a discussion about the importance of diversity and how having people from different backgrounds can add to a business and a football club.

They talk about the dangers of stereotyping, such as assuming black people will be good at sport, as well as inclusivity and allowing people of all abilities to have a chance.

But how to bring about diversity? Saf and Anne-Marie talk about positive action and the role of targets and why they are different to quotas.

Inevitably, the conversation touches on the growth of women’s football.

A Woman In Football

Safaraz Ali — Fri, 20 May 2022 06:00:00 +0100

Anne-Marie Eden is one of a small but growing band of female chief executives in football. She is CEO at Solihull Moors, who at the time of the recording were playing in the National League – one step below the English football league. They discuss the business of football and shares lessons from their professional experiences.

In this conversation Anne-Marie and Saf discuss the challenges of running businesses in a high profile environment.

They share thoughts about the importance of leadership and the challenges of managing people where, very often, there is no shortage of ego.

This leads to a conversation about building strong teams and how this is a balance in which the best individuals may not necessarily be the best for the team.

At the time that the recording was made the Solihull Moors were pressing for promotion from the National League into the English Football League. This is a big step and hugely exciting but Saf and Lynne share their thoughts about the challenges and opportunities of scaling up a business.

Saf talks about his involvement with football as one of the leadership team in a ‘grass roots’ academy that gets young people into the game.

Anne-Marie explains how she got involved in football through her work with a sponsor of ‘the Moors’ and talks about her previous work in recruitment and how this helps in her current role.

She admits that she was not a ‘fan’ of Solihull Moors before getting the job but Anne-Marie and Saf agree that this may not always be important as a ‘fan’ might be too likely to make decisions driven by emotion rather than business.

They talk about how bringing people into a business from a different sector can help bring a broader perspective and stop a tendency to do things in a certain way because they have always been done that way.

The Business of Aviation

Safaraz Ali — Fri, 13 May 2022 06:00:00 +0100

Vince Essex, who has more than 25 years’ experience of aviation, has his feet firmly on the ground when he joins Safaraz for a conversation about the past present and future of flying. They consider how the sector is recovering after having been one of the most badly hit by the Covid-19 pandemic.

Connectivity is hugely important for economic prosperity and business.

Safaraz is joined by Vince Essex, who has more than 25 years’ experience in the aviation sector, to talk about this and how the world of flying has changed.

Both agree that air travel has a big part to play in economic prosperity although Safaraz says that most of his flying is for leisure rather than business.

Vince and Safaraz consider the challenge for Birmingham that sits mid-way between London and Manchester and struggles to attract the passenger numbers that its facilities and excellent transport links deserve.

They also talk about working in aviation and the many and varied opportunities, with Safaraz providing thoughts about how apprenticeships can put people on the runway to a career in the sector.

Vince talks about some of the major changes and shares his thoughts on why very large aircraft like the Airbus A380 are having to give way to smaller and more energy efficient airplanes.

With the environment and climate change so high on the global agenda, Vince and Safaraz discuss how aviation can and is responding to the need to be cleaner.

As someone who flies infrequently Saf says that he only takes to the skies when a reasonable alternative is not available so does not feel guilt.

Vince says that aviation is doing what it can to be less polluting but accepts that there can be no quick fix and it will take time for step changes to engine technology to come about.

They also discuss how changing habits as a result of the Covid-19 pandemic will affect aviation and agree that the jury remains out on if the use of zoom and other similar platforms will reduce the demand for business travel.

But they agree that face-to-face is always going to be a big part of doing business.

Overcoming Turbulence: An MD's Tale

Safaraz Ali — Fri, 06 May 2022 06:00:00 +0100

Is resilience an essential prerequisite for anyone looking to go into business? This is the basis of the conversation between Safaraz and his guest, aviation professional Vince Essex. They talk about the many challenges that they have faced and how they have come through.

The importance of resilience and being able to cope with adversity is at the heart of a conversation that is in places highly emotional and thought provoking.

Vince talks openly about the challenges that he has faced in an sector that has always been highly volatile. He tells Saf about how his business fell off a cliff with the arrival of the Covid-19 pandemic that led to widespread lay-offs in the aviation and travel sectors.

Safaraz shares some of his story about adversity in business and both men talk about the loneliness that can come with being an entrepreneur and how they cope with those dark moments, in the early hours of the morning, when they can wake wracked with worry.

The message that comes over is that the thing that drives them through the dark times is a passion for what they do and an optimistic outlook.

Almost inevitably the conversation deals with the impact of the Covid-19 pandemic and the adequacy or otherwise of the Government support measures.

Vince tells his own story of the collapse of air travel that for him was compounded by the need to shield because he is a kidney transplant recipient. At one stage early in the pandemic he felt forced to come out of isolation for a meeting despite being highly vulnerable and having a young family.

Safaraz, unlike Vince, had a significant career in the corporate world before striking out on his own. He talks about what brought him to that decision and how it has worked out.

Both admit to the attraction of a secure job with decent pay, holiday and sick pay and a good pension at the end of it. But they come to the conclusion that for all its problems being entrepreneurs has brought them a ‘freedom’ and feeling of achievement that they do not think more ‘conventional employment’ would have provided.

Workplace: A New World Order

Safaraz Ali — Fri, 29 Apr 2022 06:00:00 +0100

Safaraz Ali, an employer with hundreds of staff is joined by journalist and trade unionist Tony Adams. They consider how the balance of power in the workplace has changed. Time was when unions with large numbers of members held huge power and in the minds of many too much. But now the pendulum has swung the other way with many people living with insecure jobs on short term and in some cases zero hours contracts with trade unions a shadow of what they were. Saf and Tony consider the modern landscape and what has gone before.

If some were to be believed there are no longer workers and bosses as everyone is now a colleague. The days when the bosses often occupied a different floor with their private offices, Personal Assistants or Secretaries and took lunch in their own dining room are the stuff of history. At one time it seemed that aspects of Government were determined over beer and sandwiches between Ministers and Trade Union leaders. Not so anymore.

But have things really changed that much and behind the veneer of the ‘democratised’ workplace? Saf and Tony wonder if ‘us and them’ is in a different way as real as it always has been but with the balance of power now firmly with the bosses. The power of trade unions has been hugely diminished and in so many places secure and well-paid jobs have been replaced by insecurity with large numbers of people living day-to-day on short term or even zero hours contracts.

For some the new world is welcome and provides for greater flexibility but this is not the case for others who look back with envy at their parents and grandparents who may well have had a job for life, something that has almost entirely disappeared from the world of work.

The Power of the Spoken Word

Safaraz Ali — Fri, 22 Apr 2022 06:00:00 +0100

Safaraz Ali is joined by journalist and broadcaster Tony Adams to discuss the power of the spoken word and in particular the power of radio. Saf talks about his eclectic tastes in radio and his enthusiasm for grass roots community stations. They talk about how radio has changed and what the future looks like. A topic they touch upon is the huge amount of choice now available to listeners but debate if this is at the expense of quality.

Broadcaster and journalist Tony Adams joins Saf to talk about the spoken word and in particular radio.

They consider how the radio landscape has changed over a lifetime. People who do not consider themselves to be very old will remember a time when listening to the ‘wireless’ involved a choice between the BBC Light Programme (now Radio 2), the Third Programme (Now Radio 3) and the Home Service (Radio 4) or the Pirate stations. Perhaps the golden age for radio were the war years before the arrival of television for the masses. TV had started in a small way before World War Two but really took off in the 1950s.

The extension of programming started with the introduction of BBC Local Radio stations and has grown ‘like topsy’ in the subsequent decades.

They share their own relationship with radio and Saf reveals the eclectic mix of programmes that he has listened to over the years. He enthuses about the power and value of local community radio and how it engages with the people it serves in a way that is not possible for national stations.

They have plenty to say about the huge choice now available to radio listeners and the benefits of the platform highlighting its intimacy and accessibility. But they also debate if this is at the cost of quality and how radio needs to make sure that it does not, especially at local level, allow itself to be a platform for ‘a regular few’ promoting their own agenda and the importance of making listeners appreciate the difference between news and opinion.

Radio stations are regulated, and this is discussed along with the question as to if more needs to be done. This includes the important question of editorial independence and the need to ensure advertisers do not impair editorial integrity.

Easing the Growing Pains

Safaraz Ali — Fri, 15 Apr 2022 06:00:00 +0100

There is no shortage of business start-ups. But many unfortunately fail. Ninder Johal and Safaraz Ali have both successfully run and grown businesses. They talk about why many do not get beyond the nursery slopes and what qualities are needed to scale up. They discuss the support that is available and the role of consultants, advisers and non-executive directors in successfully moving to the next level.

Ninder Johal started his business career in music, he is founder of the Signature awards that celebrates the best in business in the English West Midlands and is publisher of the Business Influencer magazine. He has been a colleague and friend of Safaraz Ali for many years and joins Saf to talk about a significant barrier for many businesses.

There are many start-ups, but a large proportion will fail and a lot struggle to grow to the next level. It is something of which Saf and Ninder have experience.

Both believe that a crucial first step is to know why a business wants to grow and to recognise that it is not for everyone. If a small business is going well, delivering the lifestyle the owner wants and makes them happy then there is nothing to say that they have to grow.

Saf believes that understanding strengths and weaknesses and having processes in place are essential for growth. He says that scaling a business is often less exciting than founding one. For Ninder, understanding numbers is vital as is ‘sticking with plan A before moving on to plans B, C and D.’ He also believes that a business owner looking to grow also should understand the difference between what advisers, consultants and non-executive directors offer.

An unavoidable part of growing is letting go and giving more control to others. Ninder and Saf acknowledge that this can be a very emotionally difficult thing to do. However, it is essential and Ninder stresses the emotional aspect with the story of the football club that will not appoint supporters to senior roles because of the importance of decision-making being driven by rational thinking not emotion.

The podcasts provides a guide to deciding if to go for growth and then how to go about it.

Midlands Engine: The Challenge

Safaraz Ali — Fri, 08 Apr 2022 05:00:00 +0100

Ninder Johal, who joins Saf as his guest talks about the business landscape in the English Midlands. Both men have an Asian heritage, but they share their passion for Birmingham and the surrounding area that is now home. They address some telling questions such as whether Birmingham is the UK’s second city by name only and what can be done to raise its profile across the globe. They discuss the journey from a past based on heavy engineering to the present and look to the future

Safaraz Ali is joined by a long-time colleague and friend Ninder Johal as they discuss the state of business in the English Midlands, the place that they both call home.

Ninder began his business career in the music industry. He is now an adviser, non-executive director, founder of the Signature awards that celebrate the best in business, as well as publisher of the Business Influencer magazine.

Safaraz has described Ninder as a guru and mentor. They share their experiences of a life in business and how the place where they live had to change and reinvent itself, moving from heavy engineering based upon automotive to high technology and services. The discussion includes an analysis of where things have been done well and less well.

Saf and Ninder discuss concerns about why they believe the education system is letting young people and businesses down. They agree that making sure there is a supply of talent is crucial and Saf shares his passion for apprenticeships and the role that earning as you learn has to play in ensuring a world class workforce.

The two men discuss global Britain and its place in the world. Ninder believes that it is many years before we can know if Brexit has been good or not.

Both men come from an Asian heritage, but they share a passion and love of the place that they call home. Saf and Ninder believe that Birmingham is a great city with much to offer the world and have no truck with the suggestion that it is the UK’s second city in name only.

They foresee a bright future providing that there is a continual willingness to learn and adapt, a refusal to sit back on laurels and the processes to make sure a talented and skilled workforce is available.

From the Frontline with Lynne O'Donnell

Safaraz Ali — Fri, 01 Apr 2022 10:00:00 +0100

In a special hour-long conversation Saf meets acclaimed war reporter Lynne O’Donnell, who talks about her experiences working in some of the world’s biggest trouble spots including Afghanistan and Iraq. She shares her fears of the knock-on impact of the war in Ukraine and the conversation explores leadership, diversity and education.

In a special hour-long conversation, Saf meets acclaimed war reporter Lynne O’Donnell who talks about her experiences working in some of the world’s biggest trouble spots including Afghanistan and Iraq.

She shares her fears on the knock-on impact of the war in Ukraine and the conversation touches on leadership, diversity and education.

Born in Australia, Lynne spent a decade working in China before going on to cover the first war in Iraq and then the conflict in Afghanistan from 9/11 to the final hours before the western forces pulled out.

As well as being an award winning journalist and author of the widely acclaimed ‘High tea in Mosul,’ the story of two English women who married Iraq men and lived in that troubled land through the tyranny of Sadam Hussain, Lynne holds a MA in War Studies from the Kings College, London, where she is visiting Research Fellow at the Institute of Psychiatry, Psychology and Neuroscience.

In 2011 Lynne won the Amnesty International Human Rights Press Award for her series of articles about Afghanistan women and in 2017 became a fellow of the Dart Centre at the Colombia Journalism School.

She has studied all over the world including in China and Japan.

Lynne speaks Chinese and Japanese as well as conversational French and Turkish.

In a wide ranging conversation, Saf talks to Lynne about her life in journalism and how ‘a nice girl from sunny Melbourne came to be dogging bullets and bombs in some of the world’s darkest places.’

She talks about how she copes with ‘seeing things people never should have to see’ and why fear is an important part of keeping safe: ‘fear is a sign of intelligent life.’

The role of women and girls in Afghanistan is discussed as is the importance of education. Lynne explains why she does not believe the western involvement in Afghanistan was neither a waste of time or money.

The Business Of Cyber Security

Safaraz Ali — Fri, 25 Mar 2022 09:00:00 +0000

Most businesses hold personal data and a lot of it. This includes data about employees, contractors and customers. Keeping this safe is a must as Safaraz Ali discusses with his guest Chris Woods from the CyberQ group. The cost of not doing so can be devastating both financially and reputationally. In this podcast Saf and Chris look at Cybercrime from the perspective of businesses and larger organisations.

There are many reasons for cybercrime and it can take on different forms.

These can range from organised crime through to discounted employees or former employees looking for revenge. Chris Woods from the CyberQ Group has seen them all. Safaraz Ali whose business interests involve holding large amounts of personal data knows how important security is and tries to build it into the culture of his staff.

Chris reminds listeners that the regulator can fine a business up to five per cent of annual turnover for a data breach. But whilst this is enough to bring executives out in a cold sweat, the reputational damage can be even greater and, in some cases, not only game changing but the end game for businesses that fall foul.

Saf talks about how, like many businesses, cyber security as part of the IT budget has grown in a bid to beat the crooks.

CyberQ operates in the UK, USA and Asia so Chris shares his experiences as to how businesses in different parts of the world view cybercrime. He tells of how in some cases the risk and seriousness of being a victim is too often not understood until too late. The idea that prevention is better than cure is very applicable to internet security. Stress testing and seeing how secure a customers’ systems are is a big part of what CyberQ does.
As a chief executive and company chairman, Saf wants his businesses to be safe but also able to operate efficiently with the minimum of inconvenience to staff, suppliers and customers. They talk about getting the balance right.

Staff can often be the weakest link in a security protocol, sometimes because they are malicious but often through carelessness or because they have not been given proper training. The podcasts provide important guidance for businesses from start-ups to multinationals.

Staying Cyber Safe with Chris Wood

Safaraz Ali — Fri, 18 Mar 2022 09:00:00 +0000

Safraz Ali is joined by Chris Woods from the CyberQ Group to talk about keeping safe in the digital world. This is a must listen for tips about how to avoid being another victim of cybercrime. The conversation is full of practical tips that lift the lid on the myth that cyber criminals are always fiendishly clever crooks with brains the size of Jupiter operating from China or Russia. They are more likely to be chancers that prey on human vulnerability and there are some basic steps to keep them out as Chris shares with Saf.

Cybercrime is big with hundreds of thousands of cases in the UK each year and that is those that are reported, many are not.

Safaraz Ali is joined by Chris Woods from CyberQ group to provide a not to be missed guide on the best ways of keeping safe.

They lift the lid on this digital criminality and explode the myth that cyber criminals are all fiendishly clever people with brains the size of Jupiter. There is no one size fits all for a cyber crook and in many cases, they are chancers who take advantage of human vulnerability. Saf shares his experience of having been a victim and tells of not just the inconvenience but the stress that also follows. The podcast provides reasons to hope because in many cases it is possible to protect against becoming a victim, often by following some basic rules and knowing what the reg flags are to recognise and keep away from danger. An important message is to be careful with social media because information can be used by crooks to build a profile that can then be used to lull someone into a false sense of security and gain access.

Digital technology allows people to operate on the move and whilst this can bring many benefits it also involves risks, especially when away from the home or office and using public networks. Cybercrime is on the increase, and this is unlikely to change anytime soon but this broadcast can help to stay one step ahead and avoid the misery that comes with being hacked and having vital data compromised.

Notable Networking for Extroverts and Introverts with special guest Richard Fallon

Safaraz Ali — Fri, 11 Mar 2022 09:00:00 +0000

Safaraz Ali has been bringing people together for two decades with different networking initiatives. He is joined by Dr Richard Fallon, a scientist by training but now running a business that brings people together. He has set up and leads the technology supply chain that supports the technology sector in Birmingham and the West Midlands. Saf and Richard talk about networks, both formal and informal. They share their own experiences and tips about how to engage. The message from both of them is that good networks are about much more than people selling to each other.

A conversation about how to bring people together has Safaraz Ali and his guest Dr Richard Fallon sharing their experiences of networking. Many years ago, Safaraz learned that ‘one size does not fit all’ and that is why he has set up a number of different groups to meet different needs. He talks about the thinking behind ‘Coffee and Natter’ and ‘Chutney and Chat.’

Richard is a scientist by training with a PhD in photonics. He has moved into marketing, especially in the technology sector and heads the Birmingham Supply Chain initiative.

For both Saf and Richard, establishing trust is vital to every network and so is an understanding of concepts like USP. Richard tells the story about how an accountancy firm told him that there USP was doing a good job and being nice people. He points out that given that being incompetent and unpleasant are not characteristics most people want in an accountant, this is hardly a USP.

Saf and Richard consider both formal networks such as BNI and informal networks like a golf club. They agree that there is a place for both. The conversation also turns to how technology is changing networking with an increasing use of platforms like zoom, accelerated by the Covid-19 pandemic.

It might be easy to think that networking is a recent invention, but it has been happening since the dawn of time. People meeting each other, finding more about each other and building a relationship based on trust are the foundations of every good network.

Richard and Saf also stress the value of networks not just in selling products and services but sharing experience, mutual learning and in some cases just ‘providing a sympathetic ear and a shoulder to cry on.’

Technology, not for Technology's Sake

Safaraz Ali — Fri, 04 Mar 2022 09:00:00 +0000

Dr Richard Fallon has a PhD in photonics so who better to join Saf to throw light on technology? They talk about the transition of Birmingham and the West Midlands from one built upon traditional heavy engineering to innovative enterprises based upon the use of technology. He tells Saf that great things are happening in the region and the two men look into the future and what further changes can be expected in the coming years. Safaraz talks about how he is increasingly using technology in his businesses to increase efficiency and effectiveness.

The West Midlands is a region transformed with technology driving much of that change.

Safaraz Ali is joined by Dr Richard Fallon to review the state of play in Birmingham and the West Midlands. Dr Fallon, who has a PhD in photonics, shines a light on some of the good things that are happening in the region.

When Saf’s father came to Birmingham from Pakistan the economy was based upon traditional heavy engineering and automotive. In a changing world the region has had to reinvent itself and Richard and Saf share their views on how successful this has been.

Safaraz talks of how technology is being used to make his businesses more efficient and effective whilst Richard says that technology is increasingly being used to undertake more mundane activities leaving people with more time to be inventive and creative.

Richard tells how an ‘interest in how things work’ was the driver behind his decision to follow a scientific career albeit through the traditional university route. Safaraz, a champion of apprenticeships, sets out the opportunities for people to get into science and technology through the apprentice route. They agree that there is a huge need for skilled workers but also share a view that the definition of ‘skills’ is too narrow and includes work like HGV driving. Dr Fallon discusses how there are many different skills like good communications and people management that are transferable across sectors.

They conclude that technology is important but not for its own sake but as an engine of economic prosperity, job creation and wellbeing.

Technology and the Covid pandemic forms part of the conversation with a shared view that despite the awful consequences of the virus, it has been an accelerator with more people now tech savvy than before the arrival of the coronavirus in early 2020.

Getting from Giving

Safaraz Ali — Fri, 25 Feb 2022 09:00:00 +0000

Safaraz Ali is in conversation with Paul Cadman, Professor of Entrepreneurship at Birmingham City University, on the topic of ‘Giving Back and the importance of ‘Corporate Social Responsibility.’ Paul is recognised for his charitable fund raising for many good causes including St Basil’s that works with homeless young people and ‘Acorns’ that runs children’s hospices across the West Midlands, supporting children with life limiting illnesses and their families, to name but two. Safaraz believes it is vital for businesses to give back to local communities and talks about how he and his companies do this.

Giving back is something that businesses have being doing for decades with companies like Cadbury, a classic example in Birmingham

For this conversation about the importance of ‘Corporate Social responsibility’ Saf is joined by Paul Cadman. Paul is known for his fund raising for many good causes including St Basil’s that works with homeless young people and ‘Acorns’ that runs children’s hospices across the West Midlands, supporting children with life limiting illnesses and their families, to name but two.

He is also Professor of Entrepreneurship at Birmingham City University and does a lot of work to bring charity and business together. He makes the point that a successful relationship between a charity and a business will always be a ‘two-way street’ with both sides gaining.

Paul and Saf talk about the huge problem in deciding which of the many good causes to support. They consider some of the criteria that businesses should look at when deciding which good causes to help.

Both men also challenge the view that charities can at times let Government ‘off the hook’ by providing support that it can be argued is the responsibility of the state.

Saf and Paul share their own experiences of how supporting charities can provide valuable exposure for business and also give staff an opportunity to gain experience.

With Paul and Saf both coming from humble beginnings in the less well-off parts of Birmingham, they share a view of the importance of people who can, giving something back. They talk about the value of supporting good causes at grass roots as well as international charities and make the point that giving does not always have to be about just money but can include knowledge, time and effort. The message is that everyone can give something and in giving they will receive more than they might expect.

Winning with Awards with Professor Paul Cadman

Safaraz Ali — Fri, 18 Feb 2022 09:00:00 +0000

| Safaraz Ali and Professor Paul Cadman who is Professor of Entrepreneurship at Birmingham City University are in conversation about awards. They share their experience of Award programmes and discuss the role that they play in encouraging business and celebrating success. With many years of experience as an award winner, judge and event’s organiser, Saf has seen awards from all angles, He was head judge at the Birmingham Awards and a judge of the Great British Entrepreneur Awards amongst others. As a judge, Safaraz talks about the kind of things needed of a winner and lifts the lid on the huge amount of work that goes into organising a successful event.

Pause to Review

Safaraz Ali — Fri, 19 Nov 2021 08:00:00 +0000

The second series of the Canny Conversations Podcast closes with Safaraz retracing his steps and reflecting upon the many topics and issues that have been covered.

It will remind listeners to be clear what they mean by best and the challenges of scaling a business.

People are central to success and the series has looked at behaviours and why some people are more in need of validation than others.

Then there is the desire for perfection and how this can be a curse that holds back progress.

Networking is such a huge topic that two episodes are given to examining this and providing pointers.

Improving performance is often not about the ‘big idea’ but utilising the power of marginal gains and this is discussed at length with examples.

There is no apology for revisiting and taking a fresh look at recruitment including some ideas from ‘left field’ as to how bias can be eliminated from the process.

The importance of making good decisions and taking time is also covered and in the last but one episode there is a debate about what the most important features of giving a business a solid foundation should be.

Safaraz also deals with the pressures of business life and how it is important to try to make things a little ‘less crazy’ as well as a discussion of the issues of physical and mental health.

All of these form part and parcel of the reflective process that will also include dealing with the comments and observations of listeners.

Safaraz has looked at business from many angles, the trials and also the rewards. He believes the entrepreneurial spirit still burns strong as is his determination to continue to make a difference.

It is not for nothing that he has labelled himself ‘the MAD’ (make a difference) Social Entrepreneur. Hopefully, this series will have helped those considering following him and also those already on their way.

Building Solid Foundations

Safaraz Ali — Fri, 12 Nov 2021 09:00:00 +0000

Building solid foundations The basis of a strong business, like any strong structure, is making sure the foundations are solid. This does not only mean sound finances, a business plan and marketing strategy to support a great product or service. It means strong relationships and partnerships with employees, suppliers, and all stakeholders.

A Path Less Crazy

Safaraz Ali — Sat, 06 Nov 2021 15:27:22 +0000

The Canny Conversations Podcast by Safaraz Ali where he shares his insights and experiences on subjects such as social entrepreneurship, having a growth mindset and getting the best out of people.

Safaraz Ali is also the author of Canny Bites books, the latest being: Attract, Retain and Grow your people to grow your business. Here he breaks down what you need to do to get the right people, keep and engage them, develop, and build your team to create a high-performance culture for sustainable business growth.

Journalist Adrian Kibbler speaks to Safaraz and after the feedback & success of series 1, we are now into our second series. Chasing perfection is the same as chasing rainbows, whereas often ‘good enough is good enough. It could be said that anyone who goes into business must be a bit crazy. Maybe, but this should not be the default position. No business is risk free, but risk needs to me calculated and minimised

These are just some of the things that social entrepreneur and author Safaraz (Saf) Ali shares in the second series of conversations with journalist Adrian Kibbler.

The topics covered in these conversations include: How to Scale? Imperfect Perfection, Lets talk recruitment and Make Haste Slowly amongst others.

For Saf the Canny Conversation podcast is a logical next step, taking his insights, and experiences and packaging it in audio bites of business wisdom with context and background.

These are not a series of lectures on business theory but practical and simplified advice with insights from someone who has worked at senior levels in the private and public sectors, regarded

Take your time

Safaraz Ali — Fri, 29 Oct 2021 10:00:00 +0100

We must have the ability to make clear and timely decisions. The basis of good decision making comes from good information and making the best decision usually takes time. Some decisions can be clear, and others need observation and thought in order to make the right decision. By following the golden rules and understanding data, we can use time to our advantage.

Recruiting the best

Safaraz Ali — Fri, 22 Oct 2021 10:00:00 +0100

Recruitment is an elimination process & subjective. It is all about people and we need to give recruitment a new angle. We can eliminate unconscious bias. Once we understand what to look for in the right people, businesses will find it easier for people to fit into their high-performance culture.

Making Marginal Gains

Safaraz Ali — Fri, 15 Oct 2021 10:00:00 +0100

When we think of achievements, we often think of the biggest goals gained, a gold medal, running a marathon, or securing a deal, but how do we get there?
Progress is usually thought of when we achieve big things, but it often comes from the small improvements through the habits which are applied consistently. Sir David Brailsford is a prime example of making 1% improvements in the UK Cycling Team every day.

When we focus on the small improvements and everyday habits to get us there, we will eventually get to the end goal.

Networking Again

Safaraz Ali — Fri, 08 Oct 2021 10:00:00 +0100

There are many gains to had when it comes to networking, but as with anything- these can only be attained through time and the right kind of execution and by popular demand this is what we discuss in this podcast.

Networking Not Working

Safaraz Ali — Fri, 01 Oct 2021 10:00:00 +0100

Networking has been with us forever but now there is so much of it and much little more than dating with a group of people simply trying to sell to each other. But a strong network is about much more, strong relationships built upon trust

Imperfect perfection

Safaraz Ali — Fri, 24 Sep 2021 10:00:00 +0100

Chasing perfection is the same as chasing rainbows, whereas often ‘good enough is good enough.’ A wise person seeks for perfection but only a fool expects to find it. Chasing the unobtainable can mean missed opportunities and allow the competition to get ahead of you.

Craving the Credit

Safaraz Ali — Fri, 17 Sep 2021 10:00:00 +0100

Why some people always seem to be craving the credit and being top of the tree. It may be about insecurity rather than simply showing off. Getting the best from people is about praise, encouragement and some internal competition can also drive performance

How to scale?

Safaraz Ali — Fri, 10 Sep 2021 10:00:00 +0100

When businesses scale, they need to become less dependent upon individuals and learn to use technology, processes, and system. Having ‘A’ players is great but it’s not enough if the business is to move to the next level because people unlike systems cannot be cloned.

Better than the Best

Safaraz Ali — Fri, 03 Sep 2021 10:00:00 +0100

What does best look like and how do we know if we are really doing our best? How to get the best out of people and make them and the business even better so that both can grow and prosper personally and professionally.

Pause to reflect

Safaraz Ali — Fri, 14 May 2021 10:00:00 +0100

A chance to revisit some of the key themes such as the importance of people, effective leadership, recruiting the right people and getting the best from them and for them. And finally, why mindset is so important and why it really does ‘all start with you.’

Reputation and brand

Safaraz Ali — Fri, 07 May 2021 10:00:00 +0100

It’s not only businesses and organisations that have a brand but people as well. But it is crucial to understand what brand is and what it is not. It is not a logo but a set of values and behaviours that are lived out every day.

Bamboo tree thinking

Safaraz Ali — Fri, 30 Apr 2021 10:00:00 +0100

A Chinese bamboo tree spends six years underground but sprouting to the height of a multi-story building in months. Why patience and perseverance are behind almost every successful business. We explore how keeping going and never stopping believing has brought its rewards to many special entrepreneurs.

It all starts with you

Safaraz Ali — Fri, 23 Apr 2021 10:00:00 +0100

Mindset is at the core of what we are and what we can achieve. But how many of us have the right mindset and is it something that can be changed.? Everyone will have set backs but with the right mind set it is not the setback but the bounce back that makes all the difference.

The new normal

Safaraz Ali — Fri, 16 Apr 2021 10:00:00 +0100

Some experts do not even regard a virus as a living organism. Yet Covid-19 has changed the way we work forever. It has made remote working from home commonplace so is the traditional office ready for the museum? What have we learned and how will the world of work look in the ‘new normal?’

Fine tuning talent

Safaraz Ali — Fri, 09 Apr 2021 12:00:00 +0100

Having got your man or woman the next step is to get the best out of them. Understand the difference between motivation and dedication and why brilliant individuals are often not great team players. Getting the best from people should be a win-win process for employer and employee.

Getting hiring right

Safaraz Ali — Fri, 02 Apr 2021 11:00:00 +0100

The devil is in the detail and this applies very much to the recruitment process. How to make sure that the talent pool you are recruiting from is as wide and diverse as possible. Steps that will not exclude and put some of the best potential candidates off.

Talent spotting

Safaraz Ali — Fri, 26 Mar 2021 10:00:00 +0000

Why it is important to be able to spot talent and what ‘potential’ based recruitment is all about and why it is a new way of improving the team. Is experience an over rated commodity and is it more important to focus upon what people can do rather than what they have done?

Are Leaders Born?

Safaraz Ali — Fri, 19 Mar 2021 10:00:00 +0000

Are leaders born or can they be made and what are the qualities of great leaders? A good leader makes an okay team good and a good team great by getting the best out of people. How it is possible to ‘lead from the back?’

People Power

Safaraz Ali — Fri, 12 Mar 2021 10:00:00 +0000

Why people really are the biggest asset that any business or organization has and why putting people at the heart of any business is a key to success. Having and supporting special people can be a game changer and take a business to the next level.

Canny Conversations Series 1 - Coming Soon!

Safaraz Ali — Thu, 04 Mar 2021 10:13:16 +0000

Canny Conversations by Safaraz Ali, where he shares his insights and experiences on entrepreneurialism, having a growth mindset and getting the best out of people.

Safaraz Ali is the author of Canny Bites books, the latest being: Attract, Retain and Grow your people to grow your business. He breaks down what you need to do to get the right people, keep and engage them, develop and build your team to create a high-performance culture for sustainable business growth.

Over 10 episodes in series 1, Safaraz speaks with journalist Adrian Kibbler. These conversations that are intended to challenge and cannily captivate.

Find out more:

https://cannyconversationspodcast.co.uk/