But First, Principles!

SE02E25 From 300 Sq Ft to a Thriving Business | Jaclyn Forrester

Colin Davis — Thu, 14 May 2026 13:00:00 +0100

Today’s Guest: Jaclyn Forrester of Niche Pilates Studio

Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/jaclynforrester/

This Episode:
In this conversation, Jaclyn Forrester, owner of Niche Pilates Studio, shares her entrepreneurial journey in the fitness industry and the lessons she learned while building a thriving Pilates business in Richmond. Jaclyn discusses the importance of bravery, preparation, and vulnerability when starting a business, along with the hard work required to grow from a small 300-square-foot studio into a respected wellness brand. She reflects on her early influences, career transition into fitness, and the value of building a strong and aligned team.

The conversation also explores how COVID forced rapid innovation in the fitness industry, accelerating virtual classes and reshaping how clients approach wellness and mind-body connection. Jaclyn emphasizes the importance of core values, disciplined hiring, emotional intelligence, and strong brand identity in long-term business success. She also shares insights into effective marketing strategies, lessons learned from hiring mistakes, and why Pilates continues to evolve alongside strength training and broader wellness trends.

Key Takeaways

Be brave in your entrepreneurial journey
Preparation is key, but so is taking risks
Vulnerability is essential for growth
Pilates is trending, and that creates opportunity
Running a studio requires hard work and skill
Building a strong team is crucial for success
Hiring should align with your brand and values
Emotional intelligence is important in leadership
Marketing is essential for business growth
Community support is invaluable for small businesses
COVID forced a rapid shift to virtual fitness classes
The fitness industry is shifting toward mind-body connection
Core values and mission statements matter
You can’t system your way out of business challenges
Brand identity drives customer recognition
Listening to client feedback shapes business direction
Pilates is increasingly recognized as a complete workout
Connecting with other business owners reduces isolation

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: First Principles Coaching

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

SE02E24 Entrepreneurship Lessons on Execution and Leadership | Benjamin Butterworth

Colin Davis — Thu, 07 May 2026 13:00:00 +0100

Today’s Guest: Benjamin Butterworth of Flight Frame
Don’t forget! Like – Comment – Subscribe

Guest Links:
LinkedIn: https://www.linkedin.com/in/benjaminbutterworth/

This Episode:
In this conversation, Benjamin Butterworth, CEO of Flight Frame, shares his entrepreneurial journey and the innovative vision driving the future of aviation technology. He discusses the realities of entrepreneurship, emphasizing the balance between high risk and high reward, and explains how reframing decisions through the lens of risk management can help leaders move forward with confidence. Benjamin also highlights the role of mentorship, leadership, and integrity in building successful organizations and developing future leaders.

Drawing from his background in special operations, Benjamin explores how military experience shaped his approach to decision-making, uncertainty, and adaptability. He explains why being comfortable with incomplete information is essential in both combat and business environments and why courage often matters more than perfect analysis. The conversation dives into decision analysis, first principles thinking, and the importance of trust, emphasizing that integrity is one of the few things no one can take away from you.

Benjamin also shares Flight Frame’s groundbreaking modular approach to aircraft design, discussing how aviation must evolve to keep pace with modern technological advancements. He explores the challenges of cultural resistance within established industries, the importance of de-risking strategies for small businesses, and the need to simplify complexity in order to innovate effectively. The discussion closes with a forward-looking perspective on modular aircraft systems and how they could transform the aviation industry in the years ahead.

Key Takeaways
Entrepreneurs face high risks and rewards in their decisions
Reframing decisions as risk decisions can mitigate downsides
All progress depends on unreasonable people who challenge norms
Integrity is crucial and cannot be taken away from you
Leadership is about influencing and developing future leaders
A modular approach to aircraft design can revolutionize the industry
The aviation industry needs to adapt to modern technological advancements
Special operations experience teaches valuable risk management skills
Being comfortable with uncertainty is essential for decision-making
It’s better to have an 80% solution than to overanalyze every detail
Decision analysis provides a framework for making informed choices
Being decisive often requires acting with incomplete information
Integrity and trust are crucial for business success
Cultural dynamics can significantly impact organizational change
De-risking strategies are essential for small businesses
Navigating complexity requires simplifying processes where possible
Self-doubt is a common challenge for entrepreneurs
Cultural resistance can hinder change efforts in organizations
Building a new culture takes time and sustained effort
The future of modular aircraft design holds promise for innovation

Helpful Links
Want practical tools to build a business that actually works?
Visit: [First Principles Coaching](https://www.firstprinciplescoaching.com?utm_source=chatgpt.com)

Ready for clarity, structure, and momentum in your business?
Email Colin:

Keywords
Benjamin Butterworth, Flight Frame, entrepreneurship, aviation technology, leadership, modular design, risk management, innovation, mentorship, special operations, business strategy, decision analysis, decisiveness, first principles, integrity, trust, de-risking, complexity, cultural resistance, modular aircraft

SE02E23 Everyone Says Focus, She Did the Opposite | Susan M. Jamieson

Colin Davis — Thu, 30 Apr 2026 13:00:00 +0100

Today’s Guest: Susan M. Jamieson of Bridget Beari Designs
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/jamiesonsusan/](https://www.linkedin.com/in/jamiesonsusan/)

This Episode:
In this conversation, Susan M. Jamieson, Founder & Principal at Bridget Beari Designs, shares her journey through the interior design industry, highlighting how intuition, creativity, and resilience shape entrepreneurial success. She discusses the importance of trusting your instincts, building strong client relationships, and navigating the realities of business challenges. Susan explores the balance between creativity and strategy, emphasizing leadership, team dynamics, and the value of hiring the right people.

She also dives into business diversification, why going beyond traditional advice can unlock new opportunities, and how her retail store complements her design work. Susan shares insights into color psychology, the growing role of AI in design, and why human touch remains irreplaceable. She reflects on the importance of service as a core driver of profitability and how personalization is shaping the future of interior design, especially in evolving spaces like rentals. She closes by emphasizing growth through experience, community involvement, and the ongoing evolution of both business and personal creativity.

Key Takeaways
Trust your instincts when executing your business vision
Diversification can create new opportunities despite conventional advice
Building a brand can be more valuable than personal branding
Strong client relationships are built through trust and repeat business
Giving back to the community is a vital part of business
Mistakes are inevitable but manageable with the right mindset
Customer service is essential for long-term success
Leadership requires understanding multiple business functions
Hiring the right team is critical to growth
Balance creativity with strategic thinking
The book is aimed at homeowners, especially first-time buyers
Color choices are influenced by personal style and psychology
AI can support design but cannot replace human intuition
Service is key to profitability in the design industry
Understanding client needs drives success
Personalization is shaping trends, especially in rental spaces
Color psychology plays a major role in design decisions
Diversification opens doors to innovation
Learning from past projects fuels growth
Entrepreneurship encourages creativity and personal development

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
Susan M. Jamieson, Bridget Beari Designs, interior design, entrepreneurship, business challenges, client relationships, problem solving, team dynamics, leadership, retail store, product design, business diversification, color psychology, home decor, DIY, paint, wallpaper, trends

SE02E22 Finding Good Help Isn't Really That Hard | Katie Santoro

Colin Davis — Thu, 23 Apr 2026 13:00:00 +0100

Today’s Guest: Katie Santoro of Lift Business Resources
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/katiesantoro/

This Episode:
In this conversation, Katie Santoro, founder and CEO of Lift Business Resources, shares her journey from corporate burnout to entrepreneurship. She emphasizes the importance of community, work-life balance, and the need for boundaries in business. Katie discusses her experiences in starting her first business, navigating challenges, and the dynamics of her current business operations with a partner. The conversation highlights the evolution of her business and the significance of understanding personal limits to avoid burnout.

The discussion also explores the dynamics of business partnerships, emphasizing the importance of balancing different perspectives. Katie highlights the role of established procedures in enhancing efficiency while maintaining flexibility to prevent burnout. She also speaks about empowering women through flexible employment opportunities and explains why human assistants bring a level of discernment and connection that AI cannot replicate.

Key Takeaways
Building a business can feel isolating—community matters
Work-life balance is essential; hustle culture is not sustainable
There are multiple ways to approach business challenges
Generosity with time and resources strengthens teams
Burnout can lead to major life and career changes
Starting a business requires navigating ongoing challenges
A supportive partner can make a significant difference
Business operations evolve—adaptability is key
Understanding personal limits helps prevent burnout
Sharing resources improves team efficiency
Boundaries are powerful and necessary
Clear boundaries support healthy client relationships
Procedures create space for creativity
Flexibility within systems prevents rigidity and burnout
Empowering women through flexible employment is vital
Small businesses play a crucial role in the economy
Human assistants offer discernment AI cannot replicate
Regularly evaluate whether systems still serve your needs

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

Keywords
entrepreneurship, work-life balance, community, business growth, corporate burnout, virtual assistant, business partnerships, executive support, personal development, boundaries, procedures, efficiency, flexible employment, small business, AI vs human assistants, women in workforce

SE02E21 How Do You Tell Your Story? | Brian McClure

Colin Davis — Thu, 16 Apr 2026 13:00:00 +0100

Today’s Guest: Brian McClure of StudioBDC
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/studiobdc/](https://www.linkedin.com/in/studiobdc/)

This Episode:
In this conversation, Brian McClure, founder of StudioBDC, explores the role of process in creative work and why clarity is essential for producing strong results. He challenges hustle culture, explaining how constant busyness without structure can lead to chaos rather than progress. Brian shares insights from his journey through journalism, film, and media production, highlighting how storytelling has evolved alongside technology while still remaining rooted in human connection.

He dives into the balance between chaos and organization, emphasizing that creativity thrives when supported by clear systems. Brian also discusses the importance of authentic storytelling in branding and corporate communication, noting that even when working with large organizations, the goal is always to serve real people.

The conversation expands into the entrepreneurial mindset, where adaptability, resilience, and creativity are essential. Brian reflects on the psychological challenges of running a business, from dealing with rejection to making confident decisions under pressure. He also touches on the importance of effective marketing—especially for small businesses—and how storytelling can elevate a brand’s message without requiring massive budgets.

Finally, Brian shares his perspective on the future of digital media, encouraging business owners to focus on meaningful communication, embrace change, and build a strong reputation that can support long-term growth and pivots.

Key Takeaways
If the process isn't clear, the work will suffer
Plan the work and work the plan applies to creative processes
Hustle culture can lead to poor planning and chaos
Balance between chaos and organization is crucial in business
Authentic storytelling is essential for effective branding
The evolution of media has changed how stories are told
Every project should focus on making the audience's experience better
Brainstorming should allow for all ideas, no matter how wild
Working with corporations can still be about serving everyday people
The journey from journalism to film has shaped my storytelling approach
The process of adaptation is crucial for business survival
Entrepreneurs must embrace a mindset of creativity and flexibility
Marketing is essential, even for small businesses on tight budgets
Storytelling can significantly enhance a business's message
Facing challenges head-on is a part of the entrepreneurial journey
Rejection is a common fear that entrepreneurs must overcome
Technology is evolving, and businesses should invest in partnerships to stay ahead
Clear decision-making is more important than creating excessive content
The future of digital media requires a focus on authentic communication
Building a strong reputation can ease the transition during business pivots

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
StudioBDC, Brian McClure, creative process, storytelling, hustle culture, branding, media production, business organization, chaos and order, entrepreneurship, marketing, digital media, business adaptation, ROI, challenges, technology, psychology

SE02E20 Marketing Using First Principles | Ben Scandlen

Colin Davis — Thu, 09 Apr 2026 13:00:00 +0100

Today’s Guest: Ben Scandlen of Mosaic Growth Solutions
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/benscandlen/](https://www.linkedin.com/in/benscandlen/)

This Episode:
In this conversation, Ben **Scandlen** of Mosaic Growth Solutions shares his expertise on building customer-centric growth strategies for technology companies and small businesses alike. He explains why true growth is not deterministic but probabilistic—shaped by timing, luck, and strong foundational decisions. Ben dives into how businesses should prioritize customer success as the core of their vision, emphasizing that a brand is ultimately defined by the experiences it creates, not just its visual identity.

Ben also explores the complexities of decision-making, highlighting the importance of understanding both measurable and immeasurable factors that influence outcomes. He discusses the role of customer feedback—both tangible and psychological—and how businesses can use it to refine their strategies. Reflecting on his personal journey, Ben underscores the value of making a meaningful impact in others’ lives and building businesses rooted in purpose.

The conversation further examines trust, expectations, and the belief value framework, offering insights into how customers evaluate perceived benefits and costs. Ben shares practical advice for navigating entrepreneurial challenges, improving marketing effectiveness, and creating value without expectation. Ultimately, this episode provides a thoughtful look at how human behavior, trust, and intentional strategy intersect to drive sustainable business growth.

Key Takeaways
Customer success should drive the vision of a company
Growth is probabilistic, not deterministic
Many important metrics cannot be directly measured
A brand is defined by customer experience
Understanding customer needs is essential
Customer feedback includes both real and psychological benefits
Opportunity cost matters in customer interactions
Strong foundations are critical for growth
Trust is essential in customer relationships
Customer expectations shape business success
The belief value framework drives decision-making
Belief depends on trust and perceived capability
Education only matters after action is taken
Iteration is key to long-term growth
Providing value without expectation leads to opportunity
Marketing should focus on improving expectations
Networking and collaboration fuel growth

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
Mosaic Growth Solutions, customer-centric growth, decision-making, business strategies, small business, growth frameworks, entrepreneurial insights, marketing, technology companies, customer feedback, customer trust, decision making, belief value framework, entrepreneurship, providing value, marketing challenges, growth strategies, business success, networking

SE02E19 Consistency: The Key to Entrepreneurial Success | With Marcus R Thomas

Colin Davis — Thu, 02 Apr 2026 13:00:00 +0100

Today’s Guest: Marcus Thomas of KEI Architects
Don’t forget! Like – Comment – Subscribe

---

Guest Links:
https://www.linkedin.com/in/marcusrthomas/

---

This Episode:
In this conversation, Marcus Thomas of KEI Architects shares insights into his journey as an architect and business leader. He explores how consistency plays a foundational role in long-term success and why building a business mirrors the intentionality of designing a structure. Marcus reflects on his upbringing, education, and career progression, highlighting the importance of trust, mentorship, and learning to delegate effectively.

He also dives into the complexities of architecture, including liability, standards of care, and the responsibility architects carry in shaping communities. Marcus discusses how his firm navigated growth during COVID-19, making strategic decisions that strengthened both operations and relationships. Throughout the conversation, he emphasizes clear communication, strong team dynamics, and viewing buildings as meaningful contributors to the community.

Marcus ultimately shares his philosophy on leadership, growth, and entrepreneurship—encouraging others to take the leap, invest in relationships, and lead with integrity.

---

Key Takeaways
Your role is to help clients bring ideas to life through architecture
Consistency is key to long-term success
Not every opportunity is worth pursuing
Building a business requires intentional design and planning
Architectural thinking provides a unique lens for business strategy
Scaling from a small team to a larger firm requires discipline and vision
Integrity is essential for building a lasting legacy
Trust and delegation are critical leadership skills
Mentorship can significantly shape your career
Vision and creativity fuel sustainable growth
Architecture carries liability and requires a high standard of care
Effective delegation is necessary for strong leadership
Adapting quickly during COVID-19 was essential for growth
Relationship-building drives business development
Clear communication builds trust within teams and with clients
Buildings should contribute positively to their communities
Collaboration accelerates learning and growth
Leadership is about helping others succeed
Hiring the right people makes a lasting impact
Entrepreneurship is challenging—but worth it

---

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

Keywords
Adrian Garcia, B & G Collective, growth marketing, entrepreneurship, small business marketing, digital advertising, local business, construction marketing, project management, AI in marketing, referrals, leadership, results-driven marketing, business growth

SE02E18 When Not to Advertise: Smart Marketing for Small Businesses | Adrian Garcia

Colin Davis — Thu, 26 Mar 2026 13:00:00 +0000

Today’s Guest: Adrian Garcia of B & G Collective
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/adrian-garcia-513639133/

This Episode:
In this episode, we sit down with Adrian Garcia, growth marketer and co-founder of B & G Collective, to discuss what it really takes to grow a small business sustainably.

Adrian shares his entrepreneurial journey, including starting a business with his wife, the challenges of early decision-making, and why investing in paid advertising too early can stall growth instead of accelerating it. The conversation focuses on practical growth marketing strategies for small and local businesses, especially in industries like construction, where project management, margins, and referrals play a critical role.

Topics covered include building a strong local reputation before running ads, the importance of a Google Business Profile, transitioning from technician to business owner, balancing operations with marketing, and learning to manage internal systems as a company grows. Adrian also explains how AI can enhance marketing efforts when aligned with core competencies, why referrals remain one of the most reliable growth channels, and how honesty and performance-driven strategies build long-term client trust.

This episode is packed with actionable insights for small business owners, marketers, contractors, and entrepreneurs who want to avoid common mistakes, build a solid foundation, and grow with clarity and purpose.

Key Takeaways
Build a strong local reputation before investing in ads
Paid advertising too early can stall growth
Referrals are one of the most reliable growth channels
Transitioning from technician to owner is critical for scaling
A Google Business Profile is essential for local visibility
Balancing operations and marketing is key to sustainable growth
Strong internal systems support long-term success
AI should enhance, not replace, core competencies
Honesty builds long-term client trust
Growth requires clarity, patience, and disciplined execution

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

SE02E17 Reimagining Law and Identity in the Age of AI and Entrepreneurship | Charles Inch

Colin Davis — Thu, 19 Mar 2026 13:00:00 +0000

Today’s Guest: Charles Inch
Don’t forget! Like – Comment – Subscribe

Guest Links: https://www.linkedin.com/in/charles-inch/

This Episode:
In this episode, Charles Inch shares a deeply reflective and honest conversation about entrepreneurship, law, identity, and what it really takes to build a meaningful life and business in a rapidly changing world.

Charles discusses his journey as an entrepreneurial lawyer and why the traditional practice of law must be reimagined for the modern age. He explores the emotional and internal challenges entrepreneurs face, explaining how unresolved identity conflicts often surface as external business problems. This conversation goes beyond tactics and dives into self reflection, desire, resilience, and the internal work required to lead effectively.

The discussion also examines the lasting impact of COVID 19 on business practices, how crisis can become a catalyst for transformation, and why understanding personal motivation is essential for sustainable success. Charles shares his perspective on AI and why building an AI resistant life and career requires intention, humanity, and emotional intelligence rather than relying solely on technology.

Throughout the episode, the speakers reflect on legacy, leadership, and the importance of making intentional life choices instead of following societal expectations. This is a powerful conversation for lawyers, founders, and professionals navigating growth, change, and self discovery.

Key Takeaways
Reimagining the role of lawyers in modern society
Entrepreneurship as a personal and emotional journey
How identity influences business outcomes
Viewing losses as learning experiences
The importance of self reflection and internal work
Desire, motivation, and intentional decision making
The impact of COVID 19 on entrepreneurship
AI disruption and building long term resilience
Legacy, leadership, and personal fulfillment
Healing as a foundation for better leadership

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
Charles Inch, entrepreneurship, law, identity, leadership, AI, business growth, personal development, resilience, self reflection

SE02E16 From Podcast to Multi-Million Dollar Agency | Justin Brown

Colin Davis — Thu, 12 Mar 2026 13:00:00 +0000

Today’s Guest: Justin Brown of Marketers in Demand
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/justinbrown-marketersindemand/](https://www.linkedin.com/in/justinbrown-marketersindemand/)

This Episode:
In this episode, Justin Brown of Marketers in Demand shares an honest and practical conversation about entrepreneurship, marketing, leadership, and what it really takes to scale a business in today’s competitive environment. Justin breaks down the realities of business growth, starting with Hofstadter’s Law and why almost everything in entrepreneurship takes longer than expected. He challenges the misleading success narratives often seen online and explains why focusing on your own path is far more powerful than comparing yourself to others.

Justin shares his journey from a sports radio intern to building a podcasting brand that eventually evolved into a multi-million-dollar B2B tech marketing agency. Along the way, he discusses the role of competitive spirit in leadership, how the pandemic created unexpected growth opportunities, and why consistent daily content creation played a major role in building visibility and demand.

The conversation also explores the future of agency success, including adapting to AI, the importance of sales skills for every professional, and the complexities of mergers and acquisitions. Justin explains why having a unified business model is critical for scaling, how M&A can be used strategically to acquire talent, and what visionary leadership looks like in a rapidly changing market.

Key Takeaways
Entrepreneurship often takes longer than expected due to Hofstadter’s Law
Online success stories rarely show the full reality behind business growth
Focusing on your own journey is more productive than constant comparison
Consistent content creation can drive visibility and market demand
Competitive leadership can strengthen culture and performance
The pandemic created unexpected growth opportunities for many businesses
Sales skills are essential for professionals in every role
AI is reshaping the future of marketing and agency operations
A unified business model is critical for scaling an agency
Mergers and acquisitions can be used strategically to acquire talent and capabilities

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
Justin Brown, Marketers in Demand, entrepreneurship, B2B marketing, agency growth, content marketing, AI in marketing, business leadership, mergers and acquisitions, sales skills, marketing strategy, business scaling

SE02E15 How To Sell When You Sell Random Numbers | Allan B. Pedin IV

Colin Davis — Thu, 05 Mar 2026 13:00:00 +0000

Today’s Guest: Allan B. Pedin IV of Randeo.Net
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/allan-b-pedin-iv/](https://www.linkedin.com/in/allan-b-pedin-iv/)

This Episode:
In this conversation, Allan B. Pedin IV shares his journey in the blockchain industry and the story behind his company, Randeo.Net, which specializes in providing random numbers for cryptocurrency systems. Allan discusses the realities of entrepreneurship, emphasizing the level of commitment required to build a successful startup and the importance of deeply understanding your customers and their ecosystem. He explains the concept of customer discovery and how identifying the right customer segment can determine whether a startup succeeds or fails. Allan also explores the technical side of blockchain, including how transitioning from an application layer to a protocol can improve scalability across EVM blockchains. Throughout the discussion, he highlights the role blockchain plays in strengthening data security and trust while sharing his long-term vision for innovation and growth in the space.

Key Takeaways
Understand who your client is and their ecosystem
You need to put 100% of your life into your business
Customer discovery is crucial for understanding market needs
Transitioning from application to protocol can enhance scalability
Identifying the right customer can make or break a startup
Blockchain offers a new layer of data security and trust
Networking and personal connections are vital in business
Financial projections are essential for startup sustainability
The future of blockchain will change how we interact with data
Entrepreneurship requires resilience and a willingness to adapt

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
blockchain, entrepreneurship, customer discovery, random numbers, startup journey, data security, business strategy, EVM blockchains, technology, innovation

SE02E14 The Interconnection of Work and Life | Dr. Katie Keller Wood

Colin Davis — Thu, 22 Jan 2026 13:00:00 +0000

Today’s Guest: Katie Keller-Wood
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/katie-keller-wood/

This Episode:
In this conversation, Katie Keller-Wood—entrepreneur, educator, and Montessori guide—shares her holistic perspective on education, entrepreneurship, and work-life balance. Katie explains why work and life are not separate spheres but deeply interconnected, and how Montessori principles can guide both personal growth and business leadership. She unpacks Montessori as both a pedagogy and a philosophy, emphasizing embodied learning, intuition built through practice, and the importance of nurturing the whole person—including spiritual and emotional dimensions.

Katie also introduces the concept of cosmic tasks: the unique roles each of us plays in the world, whether through paid work, caregiving, or creative pursuits. She challenges traditional notions of balance, reframing life as a mosaic rather than a constant tradeoff. Throughout the episode, Katie highlights how noticing misalignment is the first step toward change, how agency empowers transformation, and how it’s possible to pursue meaningful work without losing your soul.

Key Takeaways
Nobody knows the “right” way to do business—trust your judgment
Work and life are interconnected, not competing forces
You can bring all of who you are to your work and mission
Education should nurture the whole person, not just academics
Montessori is both a teaching method and a life philosophy
Practice and repetition are essential for mastery
Intuition develops through experience and embodied learning
Children are naturally curious—education should fan that flame
Cosmic tasks define our unique contribution to the world
All work holds dignity and nobility
Life is a mosaic, not a balancing act
Noticing misalignment is the first step toward change
Empowerment comes from taking responsibility for your choices
You can do important work without losing alignment or meaning

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success—so you can grow without burning out.
This season, Season 2, features innovative entrepreneurs and thinkers shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
Katie Keller-Wood, Montessori, work-life balance, holistic education, entrepreneurship, teaching philosophy, personal development, alignment, business coaching, cosmic task, personal growth, purpose, mindfulness, agency

SE02E13 Integrated Strategy, Real Impact | With Jeff Hammer

Colin Davis — Thu, 15 Jan 2026 13:00:00 +0000

Today’s Guest: Jeff Hammer of Forte Impact Advisors
Don’t forget! Like · Comment · Subscribe

Guest Link:
Jeff Hammer: [https://www.linkedin.com/in/jdhammer/](https://www.linkedin.com/in/jdhammer/)

In this episode, Colin sits down with Jeff Hammer, founder of Forte Impact Advisors, to explore the deeper purpose behind wealth management, entrepreneurship, and consulting. Jeff shares his journey from traditional financial work into a more integrated, purpose-driven approach—one that blends mindset, strategy, and human connection.

Jeff discusses why so many people settle for less than their true potential, how resilience shapes long-term success, and why listening is one of the most underutilized skills in business. The conversation dives into the unique role small businesses play in their communities, the creativity required to navigate challenges, and how tailored financial advice can unlock unexpected opportunities. This episode is a thoughtful look at building wealth—and businesses—with intention and impact.

Key Takeaways

An integrated approach is essential in effective wealth management.
Mindset matters: there’s always a way to unlock potential.
Many people settle for less than their true purpose.
Listening deeply helps uncover real needs and opportunities.
Resilience is one of life’s greatest accomplishments.
Financial advice should be tailored to the individual.
Creativity is critical in problem-solving and growth.
Small businesses have a powerful impact on communities.
Challenges often lead to unexpected opportunities.
Strong relationships are the foundation of lasting success.

But First, Principles with Colin Davis

Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

SE02E12 - Why Most Marketing Fails | With Kate Atkisson & Clay Black

Colin Davis — Thu, 08 Jan 2026 13:00:00 +0000

Today’s Guests: Kate Atkisson & Clay Black of Ripple Effect
Don’t forget! Like · Comment · Subscribe

Guest Links:
Kate Atkisson: https://www.linkedin.com/in/kateatkisson/
Clay Black: https://www.linkedin.com/in/clayblack-creative/

In this episode, Colin sits down with Kate Atkisson and Clay Black from Ripple Effect to explore what it really takes to grow a brand that connects with people. Drawing from their experience as marketing strategists and entrepreneurs, they unpack the realities of brand growth, audience connection, and why embracing chaos is often part of the process.

Kate and Clay discuss why so many businesses struggle with marketing, how listening can become a superpower, and why foundational elements like mission and vision matter more than logos and taglines. They also dive into the role of research, the lessons hidden in failure, and how community and networking can help entrepreneurs navigate uncertainty. This conversation is packed with practical insight for small-business owners looking to build meaningful relationships and sustainable growth.

Key Takeaways

Embrace the chaos in entrepreneurship.
Many businesses struggle with effective marketing.
Listening to your audience is crucial for brand success.
Foundational elements like mission and vision are essential.
Failure is a valuable part of the learning process.
Community and networking provide critical support.
Research helps clarify audience needs.
Flexibility and adaptability drive long-term growth.
Relationships matter more than branding elements alone.
It’s okay - and wise - to seek help from experienced mentors.

But First, Principles with Colin Davis

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

About Colin

SE02E11 - Building a Great Business That Evolves | Katherine Ross

Colin Davis — Thu, 01 Jan 2026 13:00:00 +0000

Today’s Guest: Katherine Ross of Ross Media Solutions
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/

---

This Episode:

In this episode, Colin sits down with Katherine Ross of Ross Media Solutions to discuss entrepreneurship, marketing, and what it means to truly put people first in business. Katherine shares her journey working within a family business and how her values have shaped both leadership decisions and long-term strategy.

They explore the evolution of media and marketing, the continued relevance of print for senior audiences, and the challenges multi-generational businesses face when adapting to change. Katherine also outlines her vision for serving the senior-care industry and why embracing uncertainty, self-reflection, and win-win thinking is essential for sustainable growth.

---

Key Takeaways

Put people first to get ahead in business.

Good decisions don’t always show up in a spreadsheet.

Excel sheets provide structure and clarity for management.

Business flourishes when everyone involved is happy.

Print media still matters for the senior demographic.

Multi-generational businesses must evolve to stay relevant.

Taking care of employees leads to long-term success.

Entrepreneurs must learn to embrace uncertainty.

Serving the senior-support industry is a growing opportunity.

Self-reflection shapes strong business philosophy and leadership.

---

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

---

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

---

About Colin

SE02E10 - From Engineer to Entrepreneur | With Tim Amos

Colin Davis — Tue, 30 Dec 2025 13:00:00 +0000

Today’s Guest: Tim Amos of T.A.W. Construction
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/tim-amos-8600b0a2/

This Episode:

In this episode, Colin sits down with Tim Amos, founder of T.A.W. Construction, to explore his journey from structural engineer to successful construction business owner. Tim shares how a quality-first mindset—not profit alone—has shaped his company, partnerships, and long-term success.

They discuss navigating market shifts, overcoming fear and conflict, and why helping others is a core part of sustainable business. Tim also reflects on commercial development, word-of-mouth marketing, and the importance of training successors to ensure continuity. This conversation offers practical wisdom for entrepreneurs building businesses with purpose and resilience.

Key Takeaways

Go into your business with an open mind.

It’s not just about profit and loss.

Build with the same care you would for yourself.

Commercial development can be a powerful long-term investment.

Helping others should be a core business value.

Overcoming fear is essential for growth.

Strong partnerships create stability and opportunity.

Word-of-mouth marketing builds trust and momentum.

Facing conflict directly leads to healthier outcomes.

Train a successor to protect your company’s future.

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links

Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

About Colin

SE02E09 - When Do Emotions Drive Decision Making? | With Debbie Irwin

Colin Davis — Tue, 23 Dec 2025 13:00:00 +0000

Today’s Guest: Debbie Erwin of Lighthouse Network
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/irwindj/

This Episode:
In this episode, Colin sits down with Debbie Erwin, Executive Director of Lighthouse Network, to talk about what really happens between startup hype and success. Debbie shares lessons from her own founder journey and why the “messy middle” is where many entrepreneurs get stuck.

They discuss emotional decision-making, realistic founder support, and why community, financial clarity, and validation matter more than chasing perfection. This conversation offers practical perspective for founders navigating uncertainty and growth.

Key Takeaways

* Progress matters more than perfection.
* The messy middle is where founders need the most support.
* Emotional awareness shapes better business decisions.
* Validate your idea before leaving your job.
* Financial systems are critical for sustainability.
* Community creates resilience and momentum.
* Entrepreneurship can create meaningful impact.

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
entrepreneurship, founder support, business development, emotional intelligence, startups, community, investment, leadership, business growth, Lighthouse Network

_____________
Show notes :

Keywords

entrepreneurship, founder support, business development, emotional decision-making, investment, Lighthouse Network, startup success, founder development, business failure, community building

Summary

In this conversation, Debbie Erwin, the executive director of Lighthouse Network, discusses her journey as a founder, the importance of supporting entrepreneurs, and the emotional aspects of decision-making in business. She emphasizes the need for a new approach to founder support, particularly in the 'messy middle' of entrepreneurship, where many founders struggle. Debbie shares insights on the significance of emotional intelligence in business decisions and the evolving landscape of funding and investment for startups. The conversation highlights the value of community and connection among founders as they navigate their entrepreneurial journeys.

Takeaways

Perfection hinders progress; focus on forward momentum.
Business should be built for value and potential sale.
Founder support must evolve to meet current demands.
Emotional decision-making is crucial in entrepreneurship.
The 'messy middle' requires tailored support for founders.
Understanding customer versus user is vital for success.
Financial systems are essential for sustainable growth.
Don't quit your job before validating your business idea.
Community and social capital are key to entrepreneurial success.
Entrepreneurship can drive positive change in the world.

Titles

Navigating the Entrepreneurial Journey with Debbie Erwin
The Evolution of Founder Support

Sound bites

"Perfection gets in the way of progress."
"I'm a failed founder who learned a lot."
"Entrepreneurship will save the world."

Chapters

00:00 Introduction to Debbie Erwin and Lighthouse Network
02:56 The Importance of Founder Support
05:59 Lessons from Failure and Success
08:51 Emotional Decision-Making in Business
11:53 The Messy Middle of Entrepreneurship
14:57 Understanding Funding and Investment
17:50 The Future of Lighthouse Network
20:57 Connecting with Founders and Building Community

SE02E08 - The Principles of Successful Business | With Scott Hicks

Colin Davis — Thu, 18 Dec 2025 13:00:00 +0000

Today’s Guest: Scott Hicks of Ballyhoo
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/dscotthicks/](https://www.linkedin.com/in/dscotthicks/)

This Episode:
In this conversation, Scott Hicks, founder of Ballyhoo Digital, shares his entrepreneurial journey, the evolution of his marketing philosophy, and the principles that guide how he builds and leads his company. Scott discusses why your path to success rarely looks the way you expect, why profit shouldn’t be your primary motivator, and how flexibility plays a defining role in entrepreneurship. He dives into the importance of ethical business practices, full transparency in reporting, and the deeper psychology behind effective marketing. Scott also explores the growing impact of AI—predicting it will be as transformative as the internet—and highlights why being able to say “no” to clients is a crucial part of staying aligned with your values. He closes by outlining his vision for Ballyhoo Digital as it expands into new verticals and continues prioritizing people over profit.

Key Takeaways
Your path to success is probably not what you think
Profit shouldn’t be your primary motivator
Flexibility is key in entrepreneurship
Transparency in reporting is crucial
Marketing is about encouraging people to take action
You can discard what society says is the norm
AI will be as impactful as the internet
You can say no to clients—and should
Building a company that treats people well is essential
Do what you like well enough and you’ll get good at it

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
Scott Hicks, Ballyhoo Digital, entrepreneurship, marketing, business principles, AI, online marketing, small business, human psychology, business growth

_______

Show Notes:

Keywords

Scott Hicks, Ballyhoo Digital, entrepreneurship, marketing, business principles, AI, online marketing, small business, human psychology, business growth

Summary

In this conversation, Scott Hicks, founder of Ballyhoo Digital, shares his entrepreneurial journey, insights on marketing, and the principles that guide his business. He emphasizes the importance of flexibility, ethical practices, and transparency in business. Scott discusses the impact of AI on the marketing landscape and the future of his company as it expands into new verticals. The conversation highlights the significance of values and principles in achieving long-term success and fulfillment in entrepreneurship.

Takeaways

Your path to success is probably not what you think.
Profit shouldn't be your primary motivator.
Flexibility is key in entrepreneurship.
Transparency in reporting is crucial.
Marketing is about encouraging people to take action.
You can discard what society says is the norm.
AI will be as impactful as the internet.
I can say no to clients and I do.
Building a company that treats people well is my priority.
Do what you like well enough and you're pretty good at it.

Titles

Navigating Entrepreneurship with Scott Hicks
The Principles of Successful Business

Sound bites

"Flexibility is key in entrepreneurship."
"Transparency in reporting is crucial."
"I can say no to clients and I do."

Chapters

00:00 Introduction to Scott Hicks and Ballyhoo Digital
03:00 Entrepreneurial Wisdom and Controversial Opinions
05:48 Scott's Journey and Background
11:32 The Birth of Ballyhoo Digital
17:34 Marketing Insights and Human Psychology
23:41 First Principles in Business
29:25 The Future of Business and AI
35:20 Conclusion and Future Plans

SE02E07 - Empowering Nonprofits: The Mission Made Modern Journey | With Annie Holland

Colin Davis — Tue, 16 Dec 2025 13:00:00 +0000

Today’s Guest: Annie Holland of Mission Made Modern
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/annie-holland9/

This Episode:
In this conversation, Annie Holland, founder of Mission Made Modern, shares her journey into nonprofit marketing and how she helps mission-driven organizations tell their stories online. Annie reflects on her early leadership roles, her formative years in the restaurant industry, and how those experiences shaped her entrepreneurial approach. She opens up about the challenges of balancing multiple responsibilities, the importance of setting boundaries, and why empowering others is at the heart of her leadership philosophy. Annie also discusses the systems and templates she uses to support nonprofits, the value of trial and error in business, and her vision for amplifying mission-driven work through creativity, strategy, and community engagement.

Key Takeaways
Mission Made Modern helps nonprofits share their stories online
Leadership should not have an age requirement
Empowering others is a key goal in leadership
Balancing multiple roles is a common challenge for entrepreneurs
Setting boundaries is crucial for maintaining work-life balance
Systems and templates help nonprofits market effectively
Trial and error are essential to learning in business
Focus on the main objectives of your work
Creativity and strategy can successfully coexist
Amplifying mission-driven organizations is Annie’s priority

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

Keywords
Mission Made Modern, nonprofit marketing, leadership, entrepreneurship, small business, storytelling, social media, community engagement, personal growth, work-life balance

SE02E06 - Brewing Business through Relationships | With Geoffrey Giraud

Colin Davis — Thu, 11 Dec 2025 13:00:00 +0000

Today’s Guest: Geoffrey Giraud of Karahiyo
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/geoffreygiraud/

This Episode:
In this conversation, Geoffrey Giraud, founder of Karahiyo, shares insights into his entrepreneurial journey in the beverage industry and the creation of his signature espresso martini product. He discusses the importance of focusing on your strengths as a founder, the central role of networking, and why sales must remain the top priority in any business. Geoffrey also highlights the power of hospitality in creating memorable experiences, the challenges and setbacks entrepreneurs inevitably face, and how perseverance and perspective can shape a company’s future. He outlines his vision for Karahiyo’s growth and emphasizes how community engagement and strong relationships lead to meaningful opportunities.

Key Takeaways
Focus on what you do best as an entrepreneur
Networking is crucial for business success
Sales are the number one priority in business
Creating memorable experiences is essential for hospitality
It’s important to step back and take perspective on your business
Building relationships can lead to unexpected opportunities
Challenges in business are common, but perseverance is key
Entrepreneurship involves continuous learning and adaptation
A strong vision can guide a business toward success
Community engagement is vital for growth and connection

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

Keywords
Karahiyo, espresso martini, entrepreneurship, networking, hospitality, business challenges, product development, personal journey, relationships, future vision

SE02E05 - The Growth Secret : A Culture of Service | With Sandra Boccia Myers

Colin Davis — Tue, 09 Dec 2025 13:00:00 +0000

Today’s Guest: Sandra Myers of Select Date Society
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/sandra-boccia-myers/

This Episode:
In this conversation, Sandra Myers, co-founder of Select Date Society, shares her insights into elite matchmaking, entrepreneurship, and building a business rooted in integrity and high-touch service. She discusses the execution challenges that all entrepreneurs face, the importance of choosing the right business partner, and how adaptability, especially during the pandemic, helped her company thrive. Sandra also reflects on starting a business later in life, building a strong team, and creating fun, meaningful experiences for clients, particularly high net worth individuals with unique dating needs. Her journey offers inspirational and practical lessons for anyone growing a business or navigating major transitions.

Key Takeaways
Execution is the hard part of entrepreneurship
Not all entrepreneurs are great people managers
Being nimble and adaptable is crucial for success
Choosing the right partner shapes your success
Building a strong team is a major accomplishment
Integrity and supporting others are essential values
Planning matters, but flexibility is everything
Success starts with a positive mindset
Creating a fun, engaging dating experience is vital
High net worth individuals face unique dating challenges

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

Keywords
matchmaking, entrepreneurship, business growth, team building, personal development, pandemic challenges, virtual dating, company culture, sales philosophy, mentorship

SE02E04 - The Entrepreneurial Mindset | With Steven Sadler

Colin Davis — Thu, 04 Dec 2025 13:00:00 +0000

Today’s Guest: Steven Sadler of REVA & Allegiancy
Don’t forget! Like – Comment – Subscribe
Guest Links:
https://www.linkedin.com/in/steven-sadler-696676a/
---
This Episode:
In this conversation, Steven Sadler, CEO of REVA, shares the principles that have guided his career in real estate and entrepreneurship. He talks about building a business on integrity, staying focused during economic disruptions, and leading with value. Steven also highlights the importance of family balance, strong sales skills, and committing fully to your purpose. His journey offers clear and practical insights for anyone working to grow a resilient business while staying grounded.
---
Key Takeaways
Integrity is a key competitive advantage
Community support makes business stronger
Family balance matters for long term success
Sales skills are essential for entrepreneurs
Success requires consistent effort
Operational focus is critical during downturns
Always deliver more value than you consume
---
But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.
---
Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)
Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)
---
About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.
---
Keywords
entrepreneurship, integrity, real estate, business principles, family balance, sales skills, financial crisis, COVID-19, value creation, community impact

SE02E03 - Building Through Uncertainty | With Justin Bajan (Part 2)

Colin Davis — Tue, 02 Dec 2025 13:00:00 +0000

🎙️ Today’s guest: Justin Bajan of Familiar Creatures (Part 2)

Don’t forget! Like - Comment - Subscribe

Guest Links

https://www.familiarcreatures.com/
https://www.linkedin.com/in/justinbajan/

This Episode

In Part 2 of our conversation with Justin Bajan, co-founder of Familiar Creatures, we uncover how this small agency not only survived a turbulent time but used it to grow and innovate. Justin breaks down how the agency held revenue steady during COVID and uses AI as both a creative and strategic business tool. We explore the "small but mighty" advantage, why trust and authenticity are crucial, and how AI is changing the creative process. Whether you're an agency owner or a creative leader, this episode offers real-world insight on navigating crisis, building culture, and staying future-ready.

💡 Key Takeaways

Small agencies can win by moving faster, staying authentic, and building deep client relationships.
COVID lowered barriers, creating space for more small-agency innovation and growth.
AI is transforming strategy, but human insight, taste, and judgment remain irreplaceable.
Trust and strong relationships are critical differentiators in an AI-assisted world.
Agencies that lead with values and transparency build greater resilience and loyalty.
Creativity is about execution, listening, and solving real business problems.
The future belongs to those who blend technology with humanity.

About the Podcast: But First, Principles with Colin Davis

Real stories. Real principles. Real growth for business owners. Each episode reveals the mindset, systems, and turning points behind small-business success so you can grow without burning out. This season features innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links

Want practical tools to build a business that actually works? Visit:https://www.firstprinciplescoaching.com
Ready for clarity, structure, and momentum in your business? Email Colin: colin@firstprinciplescoaching.com

About Colin

Keywords

business, agency, AI, creativity, entrepreneurship, innovation, crisis, growth, values, marketing, strategy, human-first, branding, resilience, future, technology

SE02E02 - How Small Brands Win Big | With Justin Bajan

Colin Davis — Thu, 27 Nov 2025 13:00:00 +0000

🎙️ Today’s guest: Justin Bajan of Familiar Creatures

Don’t forget! Like - Comment - Subscribe

Guest Links

https://www.familiarcreatures.com/
https://www.linkedin.com/in/justinbajan/

This Episode

In Part 1 of our conversation with Justin Bajan, co-founder of Familiar Creatures, we explore what it takes to build a successful creative agency without falling into the hustle trap. Justin reveals why patience is the real superpower in entrepreneurship. He explains how challenger brands win by being nimble, bold, and unapologetically different. We dive into what marketing actually works for growing service businesses, sharing practical insights around self-marketing, budget benchmarks, SEO, and the overlooked opportunities on LinkedIn. If you're building a brand or scaling a service business, this episode drops actionable wisdom for the long game.

💡 Key Takeaways

Patience, not constant hustle, is the key to sustainable business growth.
Challenger brands win by being nimble, strategic, and bold.
Agencies compete through differentiation and clarity, not massive budgets.
Familiar Creatures helps clients "punch above their weight" using creativity and positioning.
Consistency in marketing (especially through SEO and LinkedIn) matters more than going viral.
Budgeting for marketing is critical; businesses must plan and invest.
Small agencies can attract large clients by leading with authenticity and expertise.

About the Podcast: But First, Principles with Colin Davis

Helpful Links

About Colin

Keywords

business, patience, marketing, challenger brands, strategy, entrepreneurship, agency, growth, SEO, LinkedIn, branding, positioning, communication, small business, creativity

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!
Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

Listen to But First, Principles! on these podcast platforms:
Spotify: https://open.spotify.com/show/5lfyftqBqzqQOfv9QgrvZa
Apple Podcasts:
Amazon Podcasts: https://podcasts.apple.com/us/podcast/but-first-principles/id1793156303https://music.amazon.com/podcasts/6eb3cb0e-000d-4774-a0df-9cdf8b39089b/but-first-principles

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth #storytelling #purpose #mediaforchange #valuesdriven #socialimpact #butfirstprinciples
But First, Principles with Colin Davis is a podcast for leaders, entrepreneurs, and curious minds who want to dig deeper into how things really work. Each episode explores a timeless principle or mental model that drives exceptional decision-making, leadership clarity, and strategic thinking. With guests from business, tech, academia, and beyond, Colin helps listeners peel back the noise and return to what really matters: the principles that stand the test of time.
business, marathon, AI, communication, growth, adaptation, marketing, PR, future, technology

SE02E01 - The Marathon of Entrepreneurship | With Jonathan Rhudy

Colin Davis — Tue, 25 Nov 2025 15:21:35 +0000

Today’s guest: Jonathan Rhudy of Rhudy & Co. Strategic Communications

Don’t forget! Like - Comment - Subscribe

Guest links: https://www.rhudy.biz,

https://www.linkedin.com/in/jonathan-rhudy-apr-2838434/

This Episode: From driving the Oscar Mayer Wienermobile to guiding companies through media storms, Jonathan shows how perseverance, optimism, narrative mastery, and integrity shape a career, and how entrepreneurs can apply the same mindset today.

💡 Key Takeaways
Running a business requires a marathon mindset, not a sprint.

AI is profoundly affecting the way we work across all industries.

Adaptation to AI is crucial for sustained success in business.

Communicators must actively integrate AI into their strategies.

The widespread fear of being completely replaced by AI is overstated.

Long-term planning is key for business resilience and sustainability.

AI isn't eliminating roles; it's changing how we perform them.

Successful businesses will be those that embrace technological changes.

The communications sector must evolve alongside AI advancements.

Future growth is fundamentally dependent on adaptability and innovation.

But First, Principles with Colin Davis

Real stories. Real principles. Real growth for business owners.

Each episode reveals the mindset, systems, and turning points behind small-business success: so you can grow without burning out.

This season, Season 2, we’re bringing another awesome group of entrepreneurs on the show from the Richmond region.

Helpful Links

Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

About Colin

Find Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-rhudy-apr-2838434/

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!

Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

SE01E028 - Build the Dream Without Quitting the Day Job | With Marshall Pastore

Colin Davis — Thu, 14 Aug 2025 12:00:00 +0100

💼 Build the Dream Without Quitting the Day Job
Marshall proves you don’t have to “burn the boats” to build a business. While working in cybersecurity, he runs a real estate portfolio, a mobile detailing company, and now Finstrike—a growing SaaS platform tackling teen financial literacy.

💡 Financial Education for the Next Generation
Finstrike fills the massive gap in teen and parent financial education, teaching real-world skills like savings rates, mindset, and financial agency. No fluff—just practical tools for long-term independence.

⚙️ Automation over Overwhelm
With a laser focus on systems, Marshall has automated his businesses to stay lean and sustainable—allowing him to scale smart, not chaotic. His secret? Bootstrap first, validate fast, and grow with purpose.

SE01E027 - A Space Where Music Leads the Way | With Tom Illmensee

Colin Davis — Thu, 07 Aug 2025 13:00:00 +0100

🎷 Richmond’s Rising Jazz Hub
Tom Illmensee, founder of Orbital Music Park, is building a world-class jazz venue in Richmond modeled on the intimacy and energy of legendary clubs like Ronnie Scott’s and Blue Note. He’s creating not just shows, but experiences — spaces where musicians and audiences lock into the same moment.

🌱 From Corporate Strategy to Community Sound
After years in UX and product strategy — including roles at Prezi and in Fortune 500 teams — Tom returned to Richmond to blend his startup mindset with his musical roots. He’s applying lean startup methods to physical space, designing a venue around feedback loops, flow states, and human connection.

🎶 A Space Where Music Leads the Way
With Grammy-nominated artists already performing, Orbital is more than a venue — it’s a proving ground for creative community. Tom’s long-term vision includes rehearsal and collaboration spaces, global expansion to solve the “sound-making” space problem, and a new model of listening-based leadership built around silence, presence, and play.

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!

Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

SE01E026 - Real Estate Media, Rebuilt for the Long Haul | With Rob Malan

Colin Davis — Thu, 31 Jul 2025 13:00:00 +0100

🏗️ Real Estate Media, Rebuilt for the Long Haul

Rob Malan, founder and president of HD Bros, led the company through a tough 2023 — including layoffs and a leadership shift — and came back stronger. In 2024, revenue is already up 20%, with a 25% growth trajectory projected for 2025. The key? Focus, fundamentals, and a single decision-maker model.

🧠 Hard Truths for Business Owners

Rob’s philosophy is simple but sharp: “Cash is king,” and most business bottlenecks start with the owner. He shares the raw lessons behind HD Bros’ turnaround, from dropping consensus paralysis to rebuilding culture around retention and service — not shiny objects.

👨‍👩‍👧‍👦 Build with Friends, Keep the Family

While many warn against mixing business and personal, Rob argues the opposite — with the right groundwork, it can be your superpower. His business and family are deeply intertwined, and he’s playing the long game: not to sell fast, but to build something that outlasts the founders.

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!

Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

SE01E025 - Sell First, Study Later | With Ryan McCarroll

Colin Davis — Thu, 24 Jul 2025 13:00:00 +0100

🌱 Richmond Roots, Global Vision
Though originally from Northern Ireland, Ryan McCarroll launched answerthis.io while at the University of Richmond, taking it from a dorm-room idea to $50,000/month in recurring revenue.

🧠 Sell First, Study Later
Ryan doesn’t believe in focus groups or marketing theory. His philosophy? If no one buys it, it doesn’t work. He built Answer This IO by testing in the real world—selling before scaling.

📖 Curing Research Fatigue
Answer This IO speeds up academic research with real citations, tailored tools, and clarity ChatGPT can’t deliver—empowering researchers to focus on breakthrough thinking, not busywork.

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!

Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

SE01E024 - Reinventing Senior Living for the Middle Class | With Matt Thornhill

Colin Davis — Thu, 17 Jul 2025 13:00:00 +0100

Cozy Home Community is building what no one else is: affordable, community-driven housing for middle-income seniors. Think 1200 sq ft homes, a shared community house, and purpose-driven living—all without the price tag of traditional senior communities.

🔍 Ignored Market = Biggest Opportunity
Matt helped brands like Walmart and Google see the $8 trillion power of the 50+ market. Now, he’s solving their housing crisis—proving again that serving the overlooked is the smartest play in business.

💡 Vision over Obstacles
A serial entrepreneur with 25+ years of lessons (and failures), Matt knows success isn’t about perfection—it’s about resilience and relentless clarity. If you want to change the system, build your vision and find partners who believe in it.

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!

Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

SE01E23 - Own the Game - Literally | With Omar Hafez

Colin Davis — Thu, 10 Jul 2025 13:00:00 +0100

🎮 Own the Game—Literally.

Forget renting pixels. Two Robots is a blockchain-based strategy game where your digital items are authentically yours—trackable, tradable, and infused with real-world bragging rights (yes, even if Elon Musk owned the sword before you).

🌍 From Airbnb to Istanbul: Funding the Future of Gaming

Omar built his indie gaming dream from engineering grit and Airbnb cash flow, ditching the 9–5 to travel the world and reinvent what digital ownership means—for both gamers and global citizens.

🔗 Blockchain over AI? Omar Thinks So.

While everyone’s chasing artificial intelligence, Omar’s betting on blockchain as the next cultural revolution—restoring trust, authenticity, and true ownership in a world drowning in synthetic content.

Find Omar on LinkedIn: https://www.linkedin.com/in/hafezoa/

We hope you enjoyed this episode. Like and subscribe to never miss a new episode!

Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

SE01E022 - Building a Sellable Business, Not Just Revenue | With Will Melton

Colin Davis — Thu, 26 Jun 2025 13:00:00 +0100

🚀 From Struggle to Strategy: Building a Sellable Business, Not Just Revenue
Will Melton turned a childhood of financial hardship into a CEO mindset focused on enterprise value, not just income. With a clear 10x growth vision, he’s designing Exponent 21 to become a scalable, sellable asset, not just a hustle.

🤖 Dominate AI Search Before It Dominates You
With 60% of Google searches ending in zero clicks and AI summaries now stealing visibility, Will’s team at Exponent 21 is leading the charge in AI SEO — getting clients to the top of search and keeping them there with cutting-edge optimization strategies.

💡 Dream-Making Meets Delegation: The CEO’s 4-Part Focus
Forget micromanaging. Will coaches growth-minded CEOs to delegate everything outside of sales, vision, team development, and recruitment — the four levers that move the business forward. Less busywork, more breakthroughs.

We hope you enjoy.

Colin and the But First, Principles team.

SE01E021 - The Lab That Personalizes Your Health Plan | With David and Melissa Ambrose

Colin Davis — Thu, 19 Jun 2025 13:00:00 +0100

🔬 Wellness, Rewired: The Lab That Personalizes Your Health Plan
Metafit RX isn’t a gym — it’s Richmond’s only evidence-based performance lab. Using DEXA scans, metabolic testing, and VO2 max data, they help people 40+ design health plans that actually work, based on your body, not industry fads.

💡 From Rock Bottom to Referrals: The Comeback Fueled by Purpose
After nearly shutting down in 2023 under six-figure debt, Metafit RX roared back thanks to physician partnerships and word-of-mouth momentum. Now, 70% of their business comes from referrals — because real results create real advocates.

🧬 Next-Gen Health Starts Here: Meet Metafit MD
Launching soon: Metafit MD — a game-changing service offering blood testing, hormone optimization, and GLP-1 weight loss. Combined with their science-backed fitness and nutrition model, it’s a full-circle approach to longevity and vitality.
We hope you enjoy.

Colin and the But First, Principles team.

SE01E020 - From Church Soundboard to CEO | With Alexis Maye

Colin Davis — Thu, 12 Jun 2025 13:00:00 +0100

🎥 From Church Soundboards to CEO
Alexis Michelle turned a childhood passion for media ministry into a thriving creative production agency—blending faith, grit, and hands-on experience in large-scale events, music, and storytelling.

📸 Creative Vision, Business Precision
Balancing artistry with entrepreneurship, Alexis built a studio known for clean, impactful visuals, tight project workflows, and strategic branding—offering photography, filmmaking, and design with clarity and purpose.

🌍 Telling Stories That Matter
With a heart for mental health, community uplift, and global impact, Alexis is launching documentary films and helping brands and nonprofits tell their stories with power, beauty, and authenticity.

Alexis' Linkedin: https://www.linkedin.com/in/alexis-maye/

We hope you enjoy.

Colin and the But First, Principles team.

SE01E019 - From Fashion to Furnishings, Built to Scale | With Kathy Corbet

Colin Davis — Thu, 05 Jun 2025 14:29:36 +0100

🛋️ From Fashion to Furnishings, Built to Scale
With roots in New York’s Garment Center and decades of design experience, Kathy Corbet turned her passion into a powerhouse—blending style, strategy, and systems to scale a thriving Richmond-based firm.
📐 Design That Delivers—With Process and Purpose
From fixer-uppers to full remodels, Kathy leads projects with end-to-end management, quality control, and data-driven decisions—combining artistry with airtight operations and industry-savvy strategy.
🚀 A Connector, Creator, and Constant Learner
A pioneer in digital marketing and industry leadership, Kathy keeps evolving—earning her Class A remodeler’s license, scouting global trends, and mentoring the next wave of designers to lead boldly and build brilliantly.

Find Kathy on Linkedin: https://www.linkedin.com/in/kathy-corbet-326a0b5/

We hope you enjoy.

Colin and the But First, Principles team.

SE01E018 - REAL CONNECTIONS FOR REAL ADULTS | With Sam Lydard

Colin Davis — Thu, 29 May 2025 15:01:07 +0100

🎯 Real Connections for Real Adults
Frustrated by niche meetups and impersonal apps, Sam Lydard built Trying to Adult RVA—a vibrant, inclusive space where 20- and 30-somethings in Richmond can make friends and find love, without the awkward small talk.

📈 From Side Hustle to Scalable Movement
What started as a mini-golf night with 30 people is now a growing community with standardized systems, volunteer ambassadors, and business partnerships—all run by Sam while juggling a corporate career.

💡 Changing the Way Adults Meet
Sam’s mission is bold and refreshingly human: create low-pressure, real-world spaces for friendship and dating—proving you don’t need an app to find your people.

We hope you enjoy.

Colin and the But First, Principles team.

SE01E017 - From Burnout to Breakthrough | With Marybeth Grinnan

Colin Davis — Thu, 22 May 2025 13:00:00 +0100

💃 From Burnout to Breakthrough

After rediscovering joy through dance, Mare turned her passion into Soulshine Studios—a space rooted in authenticity, brain-boosting movement, and the belief that your best business is built by being yourself.

🌍 Global Perspective, Local Impact

From teaching in Paris and London to building a hybrid studio community in Richmond during lockdown, Mare blends international experience with deep community roots to deliver transformational wellness experiences.

🌟 Solo Vision, Soulful Growth

Now leading Soulshine solo, Mare is expanding into retreats, corporate wellness, and new creative ventures—all with a mission to bring movement, meaning, and magic to every client she serves.

https://www.linkedin.com/in/marybethgrinnan/

We hope you enjoy.

Colin and the But First, Principles team.

SE01E016 - Healthcare with Heart | With Lucien Roberts

Colin Davis — Thu, 15 May 2025 13:00:00 +0100

💡 Healthcare with Heart

Born from personal experience and a vision for compassionate care, Infusion Solutions delivers dignity-driven treatment—offering private rooms, heated chairs, and comfort for both patients and families.

🏥 A Patient-First Business That Breaks the Mold

Infusion Solutions operates independently of physician practices, welcomes all referrals, and treats every person like family—choosing community impact over profit and slow, sustainable growth over scale.

🌟 Kindness is the Core Strategy

For founder Lucian Roberts, Long COVID was a wake-up call. Now he leads with kindness, listens deeply to staff and patients, and builds a business where healing begins with humanity.

We hope you enjoy.

Colin and the But First, Principles team.

SE01E15 - From Refugee Camps to Boardrooms | With Karen Webb

Colin Davis — Thu, 08 May 2025 13:00:00 +0100

🌟 From Refugee Camps to Boardrooms
With a lifelong commitment to service—from directing Red Cross efforts at 17 to leading Make-A-Wish nationally—Karen Webb brings unmatched heart, grit, and cross-sector experience to every role she takes on.

🤝 Champion for Small Business and Community Growth
Now leading the Chesterfield Chamber, Karen connects nonprofits, businesses, and government to build stronger communities—believing small businesses are the backbone of the economy and collaboration is key.

🔥 All-In Leadership with Real-World Impact
Known for her clarity, conviction, and inclusive approach, Karen meets people where they are and helps them grow—offering practical support, hard-won wisdom, and an open door to businesses ready to thrive.

We hope you enjoy.

Colin and the But First, Principles team.

SE01E14 - From Military Service to Mission-Driven Business | With Adam Furman

Colin Davis — Thu, 01 May 2025 13:00:00 +0100

⚓ From Military Service to Mission-Driven Business
After navigating poverty, military service, and major health setbacks, Adam Furman left corporate life to build Bellamax Contracting—a veteran-owned firm helping others find freedom through entrepreneurship and government contracts.

💡 Wisdom Earned, Not Just Learned
With a mindset shaped by hardship and transformation, Adam teaches others to turn life’s “landmines into buried treasure”—focusing on impact, ownership, and building a life that lasts beyond the paycheck.

🤝 Helping Vets & Founders Win in Government Contracting
Certified as a Service Disabled Veteran Owned Small Business, Bellamax is more than a company—it’s a legacy project, mentoring veterans and small business owners through the complex world of government work.

We hope you enjoy.

Colin and the But First, Principles team.

SE01E13 - From Mission Work to Media Impact | With Craig Martin

Colin Davis — Thu, 17 Apr 2025 13:00:00 +0100

🎬 From Mission Work to Media Impact
After a global career with the International Mission Board, Craig Martin launched The Good Road—a nationally broadcast PBS series that highlights changemakers from all walks of life, now in its fifth season.
🌍 Storytelling with Purpose and Values
Guided by principles of cultural change, inclusivity, and measurable impact, Craig uses storytelling to elevate voices often overlooked—showing that every person, no matter their background, has value.
💡 A Life and Business Transformed
Since embracing sobriety and holistic health, Craig has doubled down on purpose-driven business—blending media, music, and mission with a commitment to cooperation, authenticity, and lasting influence.

We hope you enjoy.

Colin and the But First, Principles team.

SE01E012 - From Consulting to Co-Working Pioneers | With Doug and Polly White

Colin Davis — Thu, 10 Apr 2025 13:00:00 +0100

🏢 With deep expertise in business strategy and HR, Doug and Polly White transitioned from advising small businesses to building Gather—an eight-location co-working brand born from client demand.
📈 Scaling Businesses the Smart Way
Specialists in small business growth, they guide companies through the toughest transition: moving from hands-on owners to structured, scalable enterprises with the right managers, processes, and metrics.
💡 Resilient Leadership, People-First Approach
By prioritizing employees, adapting to crises like COVID-19, and reinvesting in their vision, Doug and Polly built a values-driven company that thrives on trust, transparency, and long-term success.

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E011 - Revolutionizing the Art Market for 23 Years | With Jenni Kirby

Colin Davis — Thu, 03 Apr 2025 13:00:00 +0100

🎨 Revolutionizing the Art Market for 23 Years
Crossroads Art Center redefined the gallery model—offering artists rental space and low commissions instead of unsustainable traditional structures. With a business-first approach, Jenni Kirby built a thriving, inclusive art hub.
📈 Blending Business Savvy with Artistic Vision
From launching an online store to leveraging data-driven marketing, Crossroads stays ahead in a shifting industry—helping artists sell globally while providing a space for customers to experience art’s emotional impact.
🏆 A Legacy of Community & Innovation
With a hands-on team, a supportive workplace, and deep ties to Richmond’s evolving business scene, Jenni is shaping the future of art retail—while preparing for the next decade of growth and adaptation.

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E10 - From Finance to Tech Disruptor | With Chadwick W. Blythe

Colin Davis — Thu, 27 Mar 2025 12:00:00 +0000

🚀 With a background in finance, Chadwick Blythe made the leap into the tech world—becoming the first non-tech hire at a startup that went head-to-head with industry giants.

📈 Innovating Financial Planning Software
Chad played a key role in revolutionizing financial tech—driving a web-based approach that prioritized user-friendly design and seamless integration.

🏆 Culture-First Growth
Believing in hiring for attitude and fostering a fun, supportive work environment, Chad helped build a company where innovation thrived alongside employee well-being.

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E09 - From Corporate Creative to Independent Innovator | With Christine Brown

Colin Davis — Thu, 20 Mar 2025 12:00:00 +0000

🎨 After leading design at Chipotle, Warby Parker, and Kayak, Christine Brown left the corporate world to co-found Group Chat Studio—bringing big-brand expertise to businesses of all sizes.

⚡ Agile, Efficient, and Impact-Driven
With a word-of-mouth-powered business model, Group Chat streamlines branding from months to weeks, customizes teams per project, and prioritizes transparency and efficiency in every engagement.

🚀 Shaping the Future of Design
Committed to ethical work, work-life balance, and empowering fellow designers, Christine is exploring digital products, industry leadership, and long-term business evolution—all while delivering standout branding solutions.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E08 - Have a Big Vision and Make Bold Moves | With Rooke Crouch

Colin Davis — Thu, 13 Mar 2025 13:00:00 +0000

🚀 From Startup to Market Leader
Launched in 2020 with just two trucks, Cavalier Moving quickly expanded to multiple locations and diversified into cleaning services—all while staying debt-free and paying employees above industry standards for top-tier service.
📈 Smart Growth & Strong Leadership
By removing founders from daily operations, training a strong management team, and maintaining strict professionalism, Cavalier Moving thrived—growing 30% in 2024 despite industry challenges.
🔮 Big Vision, Bold Moves
With plans to expand into storage, pet boarding, and even property development, Cavalier Moving isn’t just moving people—it’s moving the industry forward.
We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E07 - From Family Business to Industry Leader | With Greg Green

Colin Davis — Thu, 06 Mar 2025 14:00:00 +0000

⚡ Founded as an electrical construction company, Davison Green Services skyrocketed from $17M in 2019 to a projected $40M in 2023—led by Greg Green, who worked his way up from the trades to CEO.
📈 Smart Scaling & Strong Leadership
By embracing continuous learning, building a leadership team, and expanding into HVAC and plumbing, Greg transformed the company while implementing financial systems to sustain rapid growth.
💡 A Purpose-Driven Future
With EOS guiding operations, a commitment to five-star service, and a focus on giving back through Special Olympics and local charities, Davison Green Services is building more than infrastructure—it’s building better communities.
We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E06 - From Insurance to Innovation | With Zach Allen

Colin Davis — Thu, 27 Feb 2025 13:00:00 +0000

After eight years in insurance, Zach Allen turned his passion into a business—taking Discount Depot from a local store to a multi-platform liquidation powerhouse with Excess for Less and Discount Goods on Whatnot.

📊 Mastering the Liquidation Game

By leveraging math skills, negotiation tactics, and industry expertise, Zach thrives in the liquidation market—sourcing top-tier returns, overstock, and damaged-box goods from major retailers to offer unbeatable deals.

📡 Leading the Social Selling Revolution

With social selling booming worldwide, Zach is ahead of the curve—building a thriving Whatnot channel, hiring for live selling roles, and using innovative auction-style sales to create an interactive, fun shopping experience.

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E05 - From Corporate to Creating Empathy at Scale | With James Warren

Colin Davis — Thu, 20 Feb 2025 23:00:00 +0000

In this episode of But First, Principles!, host Colin Davis sits down with James Warren, founder of Share More Stories and the SEEQ platform. James shares his journey from corporate life to entrepreneurship, his partnership with a mentor, and the challenges he faced along the way. He also dives into his mission to "create empathy at scale" and how storytelling can drive deeper connections and understanding.

If you're interested in leadership, innovation, and the power of stories, this conversation is for you!

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth #ButFirstPrinciples #Entrepreneurship #Leadership #Storytelling #EmpathyAtScale #BusinessGrowth #Innovation

SE01E04 - Growing a Law Firm and Overcoming Unforseen Challenges | With Christian Simpson

Colin Davis — Thu, 13 Feb 2025 23:00:00 +0000

In this episode of But First, Principles!, host Colin Davis sits down with Christian Simpson, founder of Virginia Injury Law, to discuss his journey in building a successful law firm. Christian shares his background story, the challenges he faced along the way, and the key strategies that helped him scale his practice.

If you're interested in entrepreneurship, legal industry insights, or growing a service-based business, this episode is for you!

📌 Subscribe for more expert conversations on business and leadership!

We hope you enjoy.

Colin and the But First, Principles team.

#ButFirstPrinciples #Entrepreneurship #LawFirmGrowth #Leadership #BusinessSuccess #LegalIndustry #ChallengesAndSolutions
#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E03 - Leading with Values and Client Perspective | With Ohad Idan

Colin Davis — Thu, 06 Feb 2025 23:00:00 +0000

In this episode of But First, Principles!, host Colin Davis sits down with Ohad Idan, founder of Praxis, to discuss his entrepreneurial journey. Ohad shares how he started the company, a defining challenge that tested his commitment to his values, and the importance of truly seeing things from the client’s perspective.

If you’re a business leader looking to build a values-driven company and strengthen client relationships, this episode is packed with valuable insights.

📌 Subscribe for more leadership and business wisdom!

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth #ButFirstPrinciples #Entrepreneurship #Leadership #BusinessGrowth #ClientSuccess #ValuesDriven #Innovation

SE01E02 - Investing in your people's growth | With Duke Dodson

Colin Davis — Thu, 30 Jan 2025 23:00:00 +0000

Building a business comes with challenges—pressure, tough decisions, and the constant push to grow. In this episode of But First, Principles! host Colin Davis sits down with Duke Dodson, an entrepreneur who grew up in a family of business owners and learned valuable lessons along the way.

Duke shares his journey of launching a property management company, the challenges of downsizing, and how he stayed focused while investing in related ventures. Through it all, he relied on key principles to navigate the highs and lows—principles that can help you build a strong foundation for your own success.

Tune in for real insights from real entrepreneurs.

🔗 Watch now and start applying these principles to your business!

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage #Entrepreneurship #BusinessSuccess #PropertyManagement #StartupLife #Leadership #BusinessGrowth

SE01E01 - Turning Industry Challenges Into Customer-First Revolutions | Deryle Jensen

Colin Davis — Tue, 28 Jan 2025 17:00:49 +0000

Welcome to our first episode of But First, Principles!

Join us for an engaging interview with Deryle as he shares how he turned a common industry challenge into a game-changing, customer-first business model. Discover his innovative “retail-to-retail” approach that’s transforming the way recreational vehicles are bought and sold. We also dive into the values that inspire Deryle’s bold philosophy and drive his business success—all with plenty of banter and laughs along the way. Don’t miss this one!

We hope you enjoy.

Colin and the But First, Principles team.

#newseries #newpodcast #principles #challenges #industryinsights #customerfirst #foryoupage