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    <title>Built on Iron, A Brilliant Harvest Podcast</title>
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    <description>Built on Iron dives into how machinery dealerships deliver exceptional service. Brilliant Harvest CEO Remi Schmaltz talks with dealership leaders about operations, technology, customer experience, and the stories that define this industry.</description>
    <copyright>©2026 Brilliant Harvest</copyright>
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    <podcast:trailer pubdate="Fri, 06 Feb 2026 04:00:00 -0700" url="https://media.transistor.fm/27722021/4dce76ed.mp3" length="1234189" type="audio/mpeg">Trailer: Built on Iron, A Brilliant Harvest Podcast</podcast:trailer>
    <language>en</language>
    <pubDate>Mon, 22 Jun 2026 11:17:49 -0600</pubDate>
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      <title>Built on Iron, A Brilliant Harvest Podcast</title>
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    <itunes:category text="Technology"/>
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      <itunes:category text="Entrepreneurship"/>
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    <itunes:type>episodic</itunes:type>
    <itunes:author>Remi Schmaltz</itunes:author>
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    <itunes:summary>Built on Iron dives into how machinery dealerships deliver exceptional service. Brilliant Harvest CEO Remi Schmaltz talks with dealership leaders about operations, technology, customer experience, and the stories that define this industry.</itunes:summary>
    <itunes:subtitle>Built on Iron dives into how machinery dealerships deliver exceptional service.</itunes:subtitle>
    <itunes:keywords>AI in dealerships, service efficiency, customer experience, dealer workflows, technician shortage, onboarding &amp; training, leadership &amp; culture, digital transformation, dealership expansion, M&amp;A integration, uptime &amp; support, parts &amp; service synergy, CRM &amp; DMS best practices, self-service customer tools, proactive service, connected machines, internal communication, knowledge management, everyday dealership stories</itunes:keywords>
    <itunes:owner>
      <itunes:name>Brilliant Harvest</itunes:name>
      <itunes:email>info@brilliantpowered.com</itunes:email>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Ryan Raguse on How Tech is Driving the Next Era of Dealership Support</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Ryan Raguse on How Tech is Driving the Next Era of Dealership Support</itunes:title>
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      <description>
        <![CDATA[<p>Technology is changing the way farms operate, but for Ryan Raguse, that change is not theoretical. He sees it from the tractor cab, the tech founder’s seat, and the family farm.</p><p>Remi sits down with Ryan, who sees things from both sides of farming: sitting in the tractor and building the new tech that powers agriculture. Ryan brings a unique perspective as both a farmer and an ag tech leader, with deep experience in software, data, equipment, and the day-to-day realities of running a farm.</p><p>Ryan shares what it was like to return to the family farm after the loss of his father, how he thinks about equipment decisions, and why dealership service and support are becoming more important than ever. He also talks about the value of “tribal knowledge” inside dealerships, the role AI can play in preserving and scaling that expertise, and why the best dealers may soon become true uptime advisors for their customers.</p><p>The conversation also dives into autonomous equipment, AI on the farm, preventative maintenance, farmer data, and Ryan’s new platform, Acre Almanac, which helps farmers build a private, long-term knowledge base from their own operational history.<br>For equipment dealers, this episode is a clear look at where farmer expectations are headed, and why the dealership-customer relationship is only going to become more strategic with new technology.</p><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><strong>About Ryan Raguse</strong></p><p><br>Ryan Raguse is a sixth-generation farmer, entrepreneur, and ag tech innovator working at the intersection of agriculture, data, and emerging technology. He is the CEO of Acre Almanac, an AI-powered farm analytics platform designed to help farmers better understand operational performance, yield variance, and long-term decision-making through their own historical data.</p><p>Ryan is also the CEO of Gray Duck Acres, his family farm in west central Minnesota. Alongside farming, he serves as a Board Advisor to Brilliant Harvest and remains a Founder and Board Member at Bushel, one of North America’s leading ag tech platforms serving the grain industry. Previously, he served as Bushel’s President and later Chief Innovation Officer, helping shape one of the most influential technology platforms in modern agriculture.</p><p>Known for blending deep technical knowledge with real-world farming experience, Ryan brings a practical perspective to conversations around AI, autonomous equipment, precision agriculture, and the future of dealership support. Whether he’s building software, analyzing farm data, or repairing equipment in the field, Ryan is passionate about solving meaningful problems and helping move agriculture forward.</p><p>Ryan describes himself as someone dedicated to adding value to the people around him, living a “crazy entrepreneurial life,” and chasing unique experiences, a mindset that comes through clearly in both his work and his approach to farming.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bushelpowered.com/">Bushel</a></li><li><a href="https://claude.ai/">Claude AI</a></li><li><a href="https://chatgpt.com/">ChatGPT</a></li><li><a href="https://www.deere.com/en/autonomous/">Autonomous Equipment Technology</a></li><li><a href="https://www.precisionag.com/">Precision Agriculture Technology</a></li></ul><p>—</p><p><br></p><p><strong>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul><p><strong>Contact Ryan Raguse | Acre Almanac: </strong></p><ul><li><a href="https://www.bushelpowered.com/">Website: Bushel</a></li><li><a href="https://acrealmanac.com/">Website: Acre Almanac</a></li><li><a href="https://www.linkedin.com/in/ryanraguse/">LinkedIn: Ryan Raguse</a></li><li><a href="https://www.youtube.com/@AcreAlmanac">YouTube: Acre Almanac YouTube Channel</a></li><li><a href="https://futurefarmermag.com/?s=ryan+raguse">About Ryan Raguse: Future Farmer Profile</a></li><li><a href="https://www.youtube.com/playlist?list=PL0LjD53WiiJ35Df01sIWLI46-OgRDl_T4&amp;utm_source=chatgpt.com">The Unexpected Acre Series</a></li></ul>]]>
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      <content:encoded>
        <![CDATA[<p>Technology is changing the way farms operate, but for Ryan Raguse, that change is not theoretical. He sees it from the tractor cab, the tech founder’s seat, and the family farm.</p><p>Remi sits down with Ryan, who sees things from both sides of farming: sitting in the tractor and building the new tech that powers agriculture. Ryan brings a unique perspective as both a farmer and an ag tech leader, with deep experience in software, data, equipment, and the day-to-day realities of running a farm.</p><p>Ryan shares what it was like to return to the family farm after the loss of his father, how he thinks about equipment decisions, and why dealership service and support are becoming more important than ever. He also talks about the value of “tribal knowledge” inside dealerships, the role AI can play in preserving and scaling that expertise, and why the best dealers may soon become true uptime advisors for their customers.</p><p>The conversation also dives into autonomous equipment, AI on the farm, preventative maintenance, farmer data, and Ryan’s new platform, Acre Almanac, which helps farmers build a private, long-term knowledge base from their own operational history.<br>For equipment dealers, this episode is a clear look at where farmer expectations are headed, and why the dealership-customer relationship is only going to become more strategic with new technology.</p><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><strong>About Ryan Raguse</strong></p><p><br>Ryan Raguse is a sixth-generation farmer, entrepreneur, and ag tech innovator working at the intersection of agriculture, data, and emerging technology. He is the CEO of Acre Almanac, an AI-powered farm analytics platform designed to help farmers better understand operational performance, yield variance, and long-term decision-making through their own historical data.</p><p>Ryan is also the CEO of Gray Duck Acres, his family farm in west central Minnesota. Alongside farming, he serves as a Board Advisor to Brilliant Harvest and remains a Founder and Board Member at Bushel, one of North America’s leading ag tech platforms serving the grain industry. Previously, he served as Bushel’s President and later Chief Innovation Officer, helping shape one of the most influential technology platforms in modern agriculture.</p><p>Known for blending deep technical knowledge with real-world farming experience, Ryan brings a practical perspective to conversations around AI, autonomous equipment, precision agriculture, and the future of dealership support. Whether he’s building software, analyzing farm data, or repairing equipment in the field, Ryan is passionate about solving meaningful problems and helping move agriculture forward.</p><p>Ryan describes himself as someone dedicated to adding value to the people around him, living a “crazy entrepreneurial life,” and chasing unique experiences, a mindset that comes through clearly in both his work and his approach to farming.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bushelpowered.com/">Bushel</a></li><li><a href="https://claude.ai/">Claude AI</a></li><li><a href="https://chatgpt.com/">ChatGPT</a></li><li><a href="https://www.deere.com/en/autonomous/">Autonomous Equipment Technology</a></li><li><a href="https://www.precisionag.com/">Precision Agriculture Technology</a></li></ul><p>—</p><p><br></p><p><strong>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul><p><strong>Contact Ryan Raguse | Acre Almanac: </strong></p><ul><li><a href="https://www.bushelpowered.com/">Website: Bushel</a></li><li><a href="https://acrealmanac.com/">Website: Acre Almanac</a></li><li><a href="https://www.linkedin.com/in/ryanraguse/">LinkedIn: Ryan Raguse</a></li><li><a href="https://www.youtube.com/@AcreAlmanac">YouTube: Acre Almanac YouTube Channel</a></li><li><a href="https://futurefarmermag.com/?s=ryan+raguse">About Ryan Raguse: Future Farmer Profile</a></li><li><a href="https://www.youtube.com/playlist?list=PL0LjD53WiiJ35Df01sIWLI46-OgRDl_T4&amp;utm_source=chatgpt.com">The Unexpected Acre Series</a></li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 15 Jun 2026 04:30:00 -0600</pubDate>
      <author>Remi Schmaltz</author>
      <enclosure url="https://media.transistor.fm/015198d8/84d54eda.mp3" length="63787875" type="audio/mpeg"/>
      <itunes:author>Remi Schmaltz</itunes:author>
      <itunes:duration>2656</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Technology is changing the way farms operate, but for Ryan Raguse, that change is not theoretical. He sees it from the tractor cab, the tech founder’s seat, and the family farm.</p><p>Remi sits down with Ryan, who sees things from both sides of farming: sitting in the tractor and building the new tech that powers agriculture. Ryan brings a unique perspective as both a farmer and an ag tech leader, with deep experience in software, data, equipment, and the day-to-day realities of running a farm.</p><p>Ryan shares what it was like to return to the family farm after the loss of his father, how he thinks about equipment decisions, and why dealership service and support are becoming more important than ever. He also talks about the value of “tribal knowledge” inside dealerships, the role AI can play in preserving and scaling that expertise, and why the best dealers may soon become true uptime advisors for their customers.</p><p>The conversation also dives into autonomous equipment, AI on the farm, preventative maintenance, farmer data, and Ryan’s new platform, Acre Almanac, which helps farmers build a private, long-term knowledge base from their own operational history.<br>For equipment dealers, this episode is a clear look at where farmer expectations are headed, and why the dealership-customer relationship is only going to become more strategic with new technology.</p><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><strong>About Ryan Raguse</strong></p><p><br>Ryan Raguse is a sixth-generation farmer, entrepreneur, and ag tech innovator working at the intersection of agriculture, data, and emerging technology. He is the CEO of Acre Almanac, an AI-powered farm analytics platform designed to help farmers better understand operational performance, yield variance, and long-term decision-making through their own historical data.</p><p>Ryan is also the CEO of Gray Duck Acres, his family farm in west central Minnesota. Alongside farming, he serves as a Board Advisor to Brilliant Harvest and remains a Founder and Board Member at Bushel, one of North America’s leading ag tech platforms serving the grain industry. Previously, he served as Bushel’s President and later Chief Innovation Officer, helping shape one of the most influential technology platforms in modern agriculture.</p><p>Known for blending deep technical knowledge with real-world farming experience, Ryan brings a practical perspective to conversations around AI, autonomous equipment, precision agriculture, and the future of dealership support. Whether he’s building software, analyzing farm data, or repairing equipment in the field, Ryan is passionate about solving meaningful problems and helping move agriculture forward.</p><p>Ryan describes himself as someone dedicated to adding value to the people around him, living a “crazy entrepreneurial life,” and chasing unique experiences, a mindset that comes through clearly in both his work and his approach to farming.</p><p><br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.bushelpowered.com/">Bushel</a></li><li><a href="https://claude.ai/">Claude AI</a></li><li><a href="https://chatgpt.com/">ChatGPT</a></li><li><a href="https://www.deere.com/en/autonomous/">Autonomous Equipment Technology</a></li><li><a href="https://www.precisionag.com/">Precision Agriculture Technology</a></li></ul><p>—</p><p><br></p><p><strong>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul><p><strong>Contact Ryan Raguse | Acre Almanac: </strong></p><ul><li><a href="https://www.bushelpowered.com/">Website: Bushel</a></li><li><a href="https://acrealmanac.com/">Website: Acre Almanac</a></li><li><a href="https://www.linkedin.com/in/ryanraguse/">LinkedIn: Ryan Raguse</a></li><li><a href="https://www.youtube.com/@AcreAlmanac">YouTube: Acre Almanac YouTube Channel</a></li><li><a href="https://futurefarmermag.com/?s=ryan+raguse">About Ryan Raguse: Future Farmer Profile</a></li><li><a href="https://www.youtube.com/playlist?list=PL0LjD53WiiJ35Df01sIWLI46-OgRDl_T4&amp;utm_source=chatgpt.com">The Unexpected Acre Series</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>Ryan Raguse, Built on Iron, Brilliant Harvest, Remi Schmaltz, Acre Almanac, Bushel, Gray Duck Acres, ag tech, agriculture technology, farm technology, equipment dealerships, equipment dealers, farm equipment, dealership support, dealership service, customer support, parts department, service department, AI in agriculture, artificial intelligence, generative AI, autonomous equipment, autonomous tractors, precision agriculture, farm data, yield variance, farm management, preventative maintenance, uptime advisor, equipment uptime, farmer experience, dealership customer experience, agricultural equipment, machinery support, tribal knowledge, knowledge transfer, technician shortage, farm operations, grain industry, broad acre agriculture, farm autonomy, equipment maintenance, farm software, data-driven farming, AI help desk, customer experience, equipment parts, farmer-dealer relationship, modern farming, technology adoption</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://www.brilliantpowered.com" img="https://img.transistorcdn.com/oF62mMyG7_up7GvUnOC4kJgdgNHelSw_NfyDq0QH7-I/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZWUx/NTllZTEwMjhjZTI1/OGJjOWVkNmJiYzcy/OWQ1Zi5qcGc.jpg">Remi Schmaltz</podcast:person>
      <podcast:person role="Guest" href="https://acrealmanac.com/" img="https://img.transistorcdn.com/BusPeQW13qZxYB8IsoYfCCth5Fi1ygZ4BoP3t-W8VWg/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOTE2/NDNkMzcxYjdhN2E5/YjYxNzMzN2U4YTdh/ZTMyYS5qcGVn.jpg">Ryan Raguse</podcast:person>
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    <item>
      <title>Leading a 100-Year Dealership into the AI Era with William M. Hoeft, President, Ziegler Companies</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Leading a 100-Year Dealership into the AI Era with William M. Hoeft, President, Ziegler Companies</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>What does it take to lead a 112-year-old equipment dealership into the future without losing what made it successful in the first place?</p><p>In this episode, Remi sits down with William M. Hoeft, President of Ziegler Companies, one of North America’s largest Caterpillar and AGCO dealerships. With 30+ locations and over 2,000 employees, Ziegler is a third-generation family-led business navigating the realities of consolidation, rapid technological change, and rising customer expectations.</p><p>William shares what it means to carry forward a legacy while continuing to evolve. From his early days mowing lawns at a branch to leading a complex, multi-division organization, he reflects on the moments that shaped his leadership philosophy, and why culture, not just strategy, determines long-term success.</p><p>The conversation dives deep into Ziegler’s unwavering focus on uptime, how that mission aligns every role in the company, and why customer success remains the ultimate north star. William also offers a candid look at how AI, automation, and connected equipment are changing not just machines, but the expectations placed on dealerships and their people.</p><p>They also explore:</p><ul><li>How to lead in a family business while building your own path</li><li>Why high-performing teams are essential</li><li>The evolving role of technicians in an AI-enabled service model</li><li>Why the future dealership will rely on modern systems and data openness</li><li>How technology is compressing experience and accelerating expertise</li></ul><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><br><strong>About William M. Hoeft<br></strong><br></p><p>William M. Hoeft is the President of Ziegler Companies, a leading Caterpillar and AGCO dealership group serving customers across the Midwest. A third-generation leader, William has spent his career inside the business, gaining hands-on experience across operations before stepping into executive leadership.</p><p>Under his leadership, Ziegler continues to expand its capabilities across construction, agriculture, power systems, and more, while staying grounded in its core mission: maximizing uptime for customers and the communities they serve.<br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.microsoft.com/en-us/dynamics-365">Microsoft D365</a></li><li><a href="https://www.conexpoconagg.com/">CONEXPO-CON/AGG</a></li><li><a href="https://www.youtube.com/@tkppodcast">The Knowledge Project podcast</a></li></ul><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo</a></li></ul><p><strong><br>Contact William M. Hoeft | Ziegler AG Equipment: </strong></p><ul><li><a href="https://www.zieglerag.com/">Website</a></li><li><a href="https://www.instagram.com/ziegleragequipment/">Instagram</a></li><li><a href="https://www.linkedin.com/company/ziegler-ag%C2%A0equipment/">LinkedIn</a></li><li><a href="https://www.facebook.com/ZieglerAgEquipment/">Facebook</a></li><li><a href="https://www.youtube.com/@ziegler-ag-equipment">YouTube<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What does it take to lead a 112-year-old equipment dealership into the future without losing what made it successful in the first place?</p><p>In this episode, Remi sits down with William M. Hoeft, President of Ziegler Companies, one of North America’s largest Caterpillar and AGCO dealerships. With 30+ locations and over 2,000 employees, Ziegler is a third-generation family-led business navigating the realities of consolidation, rapid technological change, and rising customer expectations.</p><p>William shares what it means to carry forward a legacy while continuing to evolve. From his early days mowing lawns at a branch to leading a complex, multi-division organization, he reflects on the moments that shaped his leadership philosophy, and why culture, not just strategy, determines long-term success.</p><p>The conversation dives deep into Ziegler’s unwavering focus on uptime, how that mission aligns every role in the company, and why customer success remains the ultimate north star. William also offers a candid look at how AI, automation, and connected equipment are changing not just machines, but the expectations placed on dealerships and their people.</p><p>They also explore:</p><ul><li>How to lead in a family business while building your own path</li><li>Why high-performing teams are essential</li><li>The evolving role of technicians in an AI-enabled service model</li><li>Why the future dealership will rely on modern systems and data openness</li><li>How technology is compressing experience and accelerating expertise</li></ul><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><br><strong>About William M. Hoeft<br></strong><br></p><p>William M. Hoeft is the President of Ziegler Companies, a leading Caterpillar and AGCO dealership group serving customers across the Midwest. A third-generation leader, William has spent his career inside the business, gaining hands-on experience across operations before stepping into executive leadership.</p><p>Under his leadership, Ziegler continues to expand its capabilities across construction, agriculture, power systems, and more, while staying grounded in its core mission: maximizing uptime for customers and the communities they serve.<br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.microsoft.com/en-us/dynamics-365">Microsoft D365</a></li><li><a href="https://www.conexpoconagg.com/">CONEXPO-CON/AGG</a></li><li><a href="https://www.youtube.com/@tkppodcast">The Knowledge Project podcast</a></li></ul><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo</a></li></ul><p><strong><br>Contact William M. Hoeft | Ziegler AG Equipment: </strong></p><ul><li><a href="https://www.zieglerag.com/">Website</a></li><li><a href="https://www.instagram.com/ziegleragequipment/">Instagram</a></li><li><a href="https://www.linkedin.com/company/ziegler-ag%C2%A0equipment/">LinkedIn</a></li><li><a href="https://www.facebook.com/ZieglerAgEquipment/">Facebook</a></li><li><a href="https://www.youtube.com/@ziegler-ag-equipment">YouTube<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 15 Jun 2026 04:15:00 -0600</pubDate>
      <author>Remi Schmaltz</author>
      <enclosure url="https://media.transistor.fm/e58be5ba/79e0845f.mp3" length="68756705" type="audio/mpeg"/>
      <itunes:author>Remi Schmaltz</itunes:author>
      <itunes:duration>2863</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What does it take to lead a 112-year-old equipment dealership into the future without losing what made it successful in the first place?</p><p>In this episode, Remi sits down with William M. Hoeft, President of Ziegler Companies, one of North America’s largest Caterpillar and AGCO dealerships. With 30+ locations and over 2,000 employees, Ziegler is a third-generation family-led business navigating the realities of consolidation, rapid technological change, and rising customer expectations.</p><p>William shares what it means to carry forward a legacy while continuing to evolve. From his early days mowing lawns at a branch to leading a complex, multi-division organization, he reflects on the moments that shaped his leadership philosophy, and why culture, not just strategy, determines long-term success.</p><p>The conversation dives deep into Ziegler’s unwavering focus on uptime, how that mission aligns every role in the company, and why customer success remains the ultimate north star. William also offers a candid look at how AI, automation, and connected equipment are changing not just machines, but the expectations placed on dealerships and their people.</p><p>They also explore:</p><ul><li>How to lead in a family business while building your own path</li><li>Why high-performing teams are essential</li><li>The evolving role of technicians in an AI-enabled service model</li><li>Why the future dealership will rely on modern systems and data openness</li><li>How technology is compressing experience and accelerating expertise</li></ul><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><br><strong>About William M. Hoeft<br></strong><br></p><p>William M. Hoeft is the President of Ziegler Companies, a leading Caterpillar and AGCO dealership group serving customers across the Midwest. A third-generation leader, William has spent his career inside the business, gaining hands-on experience across operations before stepping into executive leadership.</p><p>Under his leadership, Ziegler continues to expand its capabilities across construction, agriculture, power systems, and more, while staying grounded in its core mission: maximizing uptime for customers and the communities they serve.<br></p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="https://www.microsoft.com/en-us/dynamics-365">Microsoft D365</a></li><li><a href="https://www.conexpoconagg.com/">CONEXPO-CON/AGG</a></li><li><a href="https://www.youtube.com/@tkppodcast">The Knowledge Project podcast</a></li></ul><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo</a></li></ul><p><strong><br>Contact William M. Hoeft | Ziegler AG Equipment: </strong></p><ul><li><a href="https://www.zieglerag.com/">Website</a></li><li><a href="https://www.instagram.com/ziegleragequipment/">Instagram</a></li><li><a href="https://www.linkedin.com/company/ziegler-ag%C2%A0equipment/">LinkedIn</a></li><li><a href="https://www.facebook.com/ZieglerAgEquipment/">Facebook</a></li><li><a href="https://www.youtube.com/@ziegler-ag-equipment">YouTube<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>William Hoeft, Ziegler Companies, Caterpillar dealer, AGCO dealership, equipment dealership leadership, family business leadership, multi-generation business, equipment dealer strategy, uptime in equipment, dealership operations, AI in equipment dealerships, heavy equipment service, technician retention, dealership culture, equipment dealership technology, fleet management, autonomous equipment, construction equipment industry, agriculture equipment dealer, dealership consolidation, service department efficiency, equipment uptime strategy, Built on Iron podcast, Brilliant Harvest, dealership leadership podcast, equipment dealer future, digital transformation dealerships, dealership AI adoption, customer success equipment industry, equipment service model</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://www.brilliantpowered.com" img="https://img.transistorcdn.com/oF62mMyG7_up7GvUnOC4kJgdgNHelSw_NfyDq0QH7-I/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZWUx/NTllZTEwMjhjZTI1/OGJjOWVkNmJiYzcy/OWQ1Zi5qcGc.jpg">Remi Schmaltz</podcast:person>
      <podcast:person role="Guest" href="https://www.zieglerag.com/" img="https://img.transistorcdn.com/cQ2W5NJqKlcaP-ot0W3pZHwoTCjtaiQSSupjc67rwyw/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmE5/M2UxNjk4YTdlMzE0/OGUzOWJhYjczYjIz/ZDdlMC5qcGVn.jpg">William M. Hoeft</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/e58be5ba/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Why the Best Dealerships Win on Service, Not Iron, with Shawn Skaggs</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Why the Best Dealerships Win on Service, Not Iron, with Shawn Skaggs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bf8164e9-4bf5-4b9c-b55a-45312dfcc4ba</guid>
      <link>https://builtoniron.transistor.fm/episodes/why-the-best-dealerships-win-on-service-not-iron-with-shawn-skaggs</link>
      <description>
        <![CDATA[<p>Shawn Skaggs didn't set out to run one of the largest Agco dealerships in the southern Plains. He stumbled into the equipment business 25 years ago after a phone call from a friend and never left. Today, as CEO of Parallel Ag, he leads a 255-person organization spanning 17 locations across seven states, formed through the merger of Livingston Machinery and AG Solutions Group. What kept him wasn't the iron; it was the people.</p><p>In this conversation, Remi and Shawn dig into what it actually takes to blend two dealership cultures into one. Shawn talks about the two-day facilitated meeting that brought both leadership teams into the same room, the moment they stopped sitting on opposite sides, and what happened when they realized they all wanted the same thing. He also shares his thinking on how to keep the small-town trust of a local dealership alive inside a multi-state organization: it comes down to who shows up to the Christmas parade.</p><p>The conversation touches on technology, staffing, and the challenges that keep dealership leaders up at night, like what happens when your most experienced technicians retire and take 30 years of institutional knowledge with them. Shawn is candid about where Parallel Ag is on the AI journey, what tools he's personally building with, and why he draws a clear line between what he'll build himself and what demands a mission-critical partner. His answer to what separates the dealerships that will thrive? It's not the color of the iron; it's the customer experience.</p><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><br><strong>About Shawn Skaggs</strong></p><p><br></p><p>Shawn Skaggs is the CEO of Parallel Ag, one of the leading Agco dealerships in North America. Formed through the merger of Livingston Machinery and AG Solutions Group — with AC McCartney added shortly after — Parallel Ag now operates 17 locations across seven states in the southern Plains and Midwest, with approximately 255 employees. The dealership carries Agco brands alongside a broad portfolio of short-line equipment.</p><p>Shawn has spent 25 years in the equipment industry, beginning as a walk-in sales associate at Livingston Machinery and working his way to CEO. A self-described farm kid with an animal science degree, he brings a people-first leadership philosophy to a business navigating dealership consolidation, a tightening equipment market, and rapid technology change. He is also a hands-on AI adopter, building internal tools for Parallel Ag while partnering with Brilliant Harvest on mission-critical customer experience technology.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="http://chatgpt.com">ChatGPT</a></li><li><a href="http://perplexity.ai">Perplexity</a></li><li><a href="https://manus.im/">Manus</a></li><li><a href="https://notebooklm.google/">NotebookLM</a></li><li><a href="http://claude.com">Claude / Claude Code</a></li><li><a href="https://www.acquired.fm/">Acquired podcast</a></li><li><a href="https://www.amazon.ca/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.VNP1BjQX-t-hAJRTQL3KT9_PnENmGlCQsPoHxkjrXJDfhLzeeJDKBjtkP549tJSPnDyHuXuTQT1Dz9bWI7hcH8XzePCUsaz2YG988Uh06k6LkfFL5dqExudBUo_9f_PUGJUD8ESaY_lBXkGaKTELKaQk_aJiV9SO470PkrFa3ao16lizPFnOLNubpxPWaS_4UsJKefZTdicjrO2WZxZrSqckuMj6QdKoA3j8bq48fccxLGVwurZs3qSuQFd7PZqV.SH2r6DQG1bzpr_o1YKsvbzeZPMh0X4QdkEwfClAVis0&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=599360809804&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=173814010492168220--&amp;hvqmt=e&amp;hvrand=173814010492168220&amp;hvtargid=kwd-2441761683592&amp;hydadcr=16988_13463013&amp;keywords=co-intelligence+by+ethan+mollick&amp;mcid=de336f4bf6793e72b81e936730f44153&amp;qid=1773415539&amp;sr=8-1"><em>Co-Intelligence</em> by Ethan Mollick</a></li></ul><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul><p><strong>Contact Shawn Skaggs | Parallel Ag:</strong></p><ul><li><a href="https://parallelag.com/">Website: Parallel Ag</a></li><li><a href="https://www.facebook.com/parallelag1/">Facebook </a></li><li><a href="https://www.instagram.com/parallelag1/">Instagram </a></li><li><a href="http://youtube.com/@ParallelAg">YouTube</a></li><li><a href="https://x.com/ParallelAg">X</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Shawn Skaggs didn't set out to run one of the largest Agco dealerships in the southern Plains. He stumbled into the equipment business 25 years ago after a phone call from a friend and never left. Today, as CEO of Parallel Ag, he leads a 255-person organization spanning 17 locations across seven states, formed through the merger of Livingston Machinery and AG Solutions Group. What kept him wasn't the iron; it was the people.</p><p>In this conversation, Remi and Shawn dig into what it actually takes to blend two dealership cultures into one. Shawn talks about the two-day facilitated meeting that brought both leadership teams into the same room, the moment they stopped sitting on opposite sides, and what happened when they realized they all wanted the same thing. He also shares his thinking on how to keep the small-town trust of a local dealership alive inside a multi-state organization: it comes down to who shows up to the Christmas parade.</p><p>The conversation touches on technology, staffing, and the challenges that keep dealership leaders up at night, like what happens when your most experienced technicians retire and take 30 years of institutional knowledge with them. Shawn is candid about where Parallel Ag is on the AI journey, what tools he's personally building with, and why he draws a clear line between what he'll build himself and what demands a mission-critical partner. His answer to what separates the dealerships that will thrive? It's not the color of the iron; it's the customer experience.</p><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><br><strong>About Shawn Skaggs</strong></p><p><br></p><p>Shawn Skaggs is the CEO of Parallel Ag, one of the leading Agco dealerships in North America. Formed through the merger of Livingston Machinery and AG Solutions Group — with AC McCartney added shortly after — Parallel Ag now operates 17 locations across seven states in the southern Plains and Midwest, with approximately 255 employees. The dealership carries Agco brands alongside a broad portfolio of short-line equipment.</p><p>Shawn has spent 25 years in the equipment industry, beginning as a walk-in sales associate at Livingston Machinery and working his way to CEO. A self-described farm kid with an animal science degree, he brings a people-first leadership philosophy to a business navigating dealership consolidation, a tightening equipment market, and rapid technology change. He is also a hands-on AI adopter, building internal tools for Parallel Ag while partnering with Brilliant Harvest on mission-critical customer experience technology.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="http://chatgpt.com">ChatGPT</a></li><li><a href="http://perplexity.ai">Perplexity</a></li><li><a href="https://manus.im/">Manus</a></li><li><a href="https://notebooklm.google/">NotebookLM</a></li><li><a href="http://claude.com">Claude / Claude Code</a></li><li><a href="https://www.acquired.fm/">Acquired podcast</a></li><li><a href="https://www.amazon.ca/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.VNP1BjQX-t-hAJRTQL3KT9_PnENmGlCQsPoHxkjrXJDfhLzeeJDKBjtkP549tJSPnDyHuXuTQT1Dz9bWI7hcH8XzePCUsaz2YG988Uh06k6LkfFL5dqExudBUo_9f_PUGJUD8ESaY_lBXkGaKTELKaQk_aJiV9SO470PkrFa3ao16lizPFnOLNubpxPWaS_4UsJKefZTdicjrO2WZxZrSqckuMj6QdKoA3j8bq48fccxLGVwurZs3qSuQFd7PZqV.SH2r6DQG1bzpr_o1YKsvbzeZPMh0X4QdkEwfClAVis0&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=599360809804&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=173814010492168220--&amp;hvqmt=e&amp;hvrand=173814010492168220&amp;hvtargid=kwd-2441761683592&amp;hydadcr=16988_13463013&amp;keywords=co-intelligence+by+ethan+mollick&amp;mcid=de336f4bf6793e72b81e936730f44153&amp;qid=1773415539&amp;sr=8-1"><em>Co-Intelligence</em> by Ethan Mollick</a></li></ul><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul><p><strong>Contact Shawn Skaggs | Parallel Ag:</strong></p><ul><li><a href="https://parallelag.com/">Website: Parallel Ag</a></li><li><a href="https://www.facebook.com/parallelag1/">Facebook </a></li><li><a href="https://www.instagram.com/parallelag1/">Instagram </a></li><li><a href="http://youtube.com/@ParallelAg">YouTube</a></li><li><a href="https://x.com/ParallelAg">X</a></li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 15 Jun 2026 04:00:00 -0600</pubDate>
      <author>Remi Schmaltz</author>
      <enclosure url="https://media.transistor.fm/fcc5896a/da2433b3.mp3" length="63066580" type="audio/mpeg"/>
      <itunes:author>Remi Schmaltz</itunes:author>
      <itunes:duration>2626</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Shawn Skaggs didn't set out to run one of the largest Agco dealerships in the southern Plains. He stumbled into the equipment business 25 years ago after a phone call from a friend and never left. Today, as CEO of Parallel Ag, he leads a 255-person organization spanning 17 locations across seven states, formed through the merger of Livingston Machinery and AG Solutions Group. What kept him wasn't the iron; it was the people.</p><p>In this conversation, Remi and Shawn dig into what it actually takes to blend two dealership cultures into one. Shawn talks about the two-day facilitated meeting that brought both leadership teams into the same room, the moment they stopped sitting on opposite sides, and what happened when they realized they all wanted the same thing. He also shares his thinking on how to keep the small-town trust of a local dealership alive inside a multi-state organization: it comes down to who shows up to the Christmas parade.</p><p>The conversation touches on technology, staffing, and the challenges that keep dealership leaders up at night, like what happens when your most experienced technicians retire and take 30 years of institutional knowledge with them. Shawn is candid about where Parallel Ag is on the AI journey, what tools he's personally building with, and why he draws a clear line between what he'll build himself and what demands a mission-critical partner. His answer to what separates the dealerships that will thrive? It's not the color of the iron; it's the customer experience.</p><p>Grab your copy of The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience at BrilliantPowered.com or using the link below.</p><ul><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li></ul><p><br><strong>About Shawn Skaggs</strong></p><p><br></p><p>Shawn Skaggs is the CEO of Parallel Ag, one of the leading Agco dealerships in North America. Formed through the merger of Livingston Machinery and AG Solutions Group — with AC McCartney added shortly after — Parallel Ag now operates 17 locations across seven states in the southern Plains and Midwest, with approximately 255 employees. The dealership carries Agco brands alongside a broad portfolio of short-line equipment.</p><p>Shawn has spent 25 years in the equipment industry, beginning as a walk-in sales associate at Livingston Machinery and working his way to CEO. A self-described farm kid with an animal science degree, he brings a people-first leadership philosophy to a business navigating dealership consolidation, a tightening equipment market, and rapid technology change. He is also a hands-on AI adopter, building internal tools for Parallel Ag while partnering with Brilliant Harvest on mission-critical customer experience technology.</p><p><strong>Resources discussed in this episode:</strong></p><ul><li><a href="http://chatgpt.com">ChatGPT</a></li><li><a href="http://perplexity.ai">Perplexity</a></li><li><a href="https://manus.im/">Manus</a></li><li><a href="https://notebooklm.google/">NotebookLM</a></li><li><a href="http://claude.com">Claude / Claude Code</a></li><li><a href="https://www.acquired.fm/">Acquired podcast</a></li><li><a href="https://www.amazon.ca/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.VNP1BjQX-t-hAJRTQL3KT9_PnENmGlCQsPoHxkjrXJDfhLzeeJDKBjtkP549tJSPnDyHuXuTQT1Dz9bWI7hcH8XzePCUsaz2YG988Uh06k6LkfFL5dqExudBUo_9f_PUGJUD8ESaY_lBXkGaKTELKaQk_aJiV9SO470PkrFa3ao16lizPFnOLNubpxPWaS_4UsJKefZTdicjrO2WZxZrSqckuMj6QdKoA3j8bq48fccxLGVwurZs3qSuQFd7PZqV.SH2r6DQG1bzpr_o1YKsvbzeZPMh0X4QdkEwfClAVis0&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=599360809804&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=1001801&amp;hvnetw=g&amp;hvocijid=173814010492168220--&amp;hvqmt=e&amp;hvrand=173814010492168220&amp;hvtargid=kwd-2441761683592&amp;hydadcr=16988_13463013&amp;keywords=co-intelligence+by+ethan+mollick&amp;mcid=de336f4bf6793e72b81e936730f44153&amp;qid=1773415539&amp;sr=8-1"><em>Co-Intelligence</em> by Ethan Mollick</a></li></ul><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="http://brilliantpowered.com/equipment-dealers-ai-guide">The Equipment Dealer's Guide to Creating an AI-Powered Customer Experience</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul><p><strong>Contact Shawn Skaggs | Parallel Ag:</strong></p><ul><li><a href="https://parallelag.com/">Website: Parallel Ag</a></li><li><a href="https://www.facebook.com/parallelag1/">Facebook </a></li><li><a href="https://www.instagram.com/parallelag1/">Instagram </a></li><li><a href="http://youtube.com/@ParallelAg">YouTube</a></li><li><a href="https://x.com/ParallelAg">X</a></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>Shawn Skaggs, Parallel Ag, Parallel Ag dealership, Agco dealer, equipment dealership CEO, agriculture equipment dealership, farm equipment dealer, dealership merger, dealership culture, Livingston Machinery, AG Solutions Group, equipment dealer leadership, multi-location dealership, dealership customer experience, AI in agriculture, equipment dealership technology, technician shortage, knowledge transfer dealership, dealership staffing challenges, small square baler ROI, equipment dealer podcast, Built on Iron podcast, Brilliant Harvest, dealership cash flow, inventory management dealership, equipment dealer AI tools, precision agriculture, autonomous farm equipment, dealership growth strategy, down market equipment, service absorption, equipment dealer service revenue</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://www.brilliantpowered.com" img="https://img.transistorcdn.com/oF62mMyG7_up7GvUnOC4kJgdgNHelSw_NfyDq0QH7-I/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZWUx/NTllZTEwMjhjZTI1/OGJjOWVkNmJiYzcy/OWQ1Zi5qcGc.jpg">Remi Schmaltz</podcast:person>
      <podcast:person role="Guest" href="https://parallelag.com/" img="https://img.transistorcdn.com/ZRIlxbFsfWXsH0xRxlytl2rN00n9pneIuSdzlnrHvcY/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ODE2/MzU0ZmMxN2IzNjNj/YTIzOGFhNzExZWNk/YWUwNi5qcGc.jpg">Shawn Skaggs</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/fcc5896a/transcript.txt" type="text/plain"/>
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    <item>
      <title>Trailer: Built on Iron, A Brilliant Harvest Podcast</title>
      <itunes:title>Trailer: Built on Iron, A Brilliant Harvest Podcast</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
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      <link>https://builtoniron.transistor.fm/episodes/trailer-built-on-iron-a-brilliant-harvest-podcast</link>
      <description>
        <![CDATA[<p>Built on Iron is a podcast hosted by Remi Schmaltz, CEO and Founder of Brilliant Harvest, diving into what it takes to lead and grow today’s heavy equipment dealerships. Through candid conversations with dealership executives and leaders, each episode explores what it really takes to run a modern equipment business, from dealership operations and technology to customer experience and the real stories that define the industry. Remi also explores how AI, automation, and emerging tech are reshaping the industry from the service bay to the boardroom. This is the perfect place to find engaging, practical insight for anyone who leads, supports, or sells heavy equipment.</p><p><strong>About Host Remi Schmaltz:</strong></p><p><br></p><p>Farm-born and raised, Remi Schmaltz is a serial Agtech entrepreneur who has successfully built and grown two previous agriculture companies (<a href="https://www.prnewswire.com/news-releases/canadian-company-dynagra-corp-to-join-us-based-chs-inc-170501896.html">DynAgra</a> &amp;<a href="https://decisivefarming.com/"> Decisive Farming</a>). Honesty, integrity, and his focused can-do attitude are what he is known for.</p><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com/">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Built on Iron is a podcast hosted by Remi Schmaltz, CEO and Founder of Brilliant Harvest, diving into what it takes to lead and grow today’s heavy equipment dealerships. Through candid conversations with dealership executives and leaders, each episode explores what it really takes to run a modern equipment business, from dealership operations and technology to customer experience and the real stories that define the industry. Remi also explores how AI, automation, and emerging tech are reshaping the industry from the service bay to the boardroom. This is the perfect place to find engaging, practical insight for anyone who leads, supports, or sells heavy equipment.</p><p><strong>About Host Remi Schmaltz:</strong></p><p><br></p><p>Farm-born and raised, Remi Schmaltz is a serial Agtech entrepreneur who has successfully built and grown two previous agriculture companies (<a href="https://www.prnewswire.com/news-releases/canadian-company-dynagra-corp-to-join-us-based-chs-inc-170501896.html">DynAgra</a> &amp;<a href="https://decisivefarming.com/"> Decisive Farming</a>). Honesty, integrity, and his focused can-do attitude are what he is known for.</p><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com/">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 06 Feb 2026 04:00:00 -0700</pubDate>
      <author>Remi Schmaltz</author>
      <enclosure url="https://media.transistor.fm/27722021/4dce76ed.mp3" length="1234189" type="audio/mpeg"/>
      <itunes:author>Remi Schmaltz</itunes:author>
      <itunes:duration>50</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Built on Iron is a podcast hosted by Remi Schmaltz, CEO and Founder of Brilliant Harvest, diving into what it takes to lead and grow today’s heavy equipment dealerships. Through candid conversations with dealership executives and leaders, each episode explores what it really takes to run a modern equipment business, from dealership operations and technology to customer experience and the real stories that define the industry. Remi also explores how AI, automation, and emerging tech are reshaping the industry from the service bay to the boardroom. This is the perfect place to find engaging, practical insight for anyone who leads, supports, or sells heavy equipment.</p><p><strong>About Host Remi Schmaltz:</strong></p><p><br></p><p>Farm-born and raised, Remi Schmaltz is a serial Agtech entrepreneur who has successfully built and grown two previous agriculture companies (<a href="https://www.prnewswire.com/news-releases/canadian-company-dynagra-corp-to-join-us-based-chs-inc-170501896.html">DynAgra</a> &amp;<a href="https://decisivefarming.com/"> Decisive Farming</a>). Honesty, integrity, and his focused can-do attitude are what he is known for.</p><p>—</p><p><strong><br>Contact Remi Schmaltz | Brilliant Harvest: </strong></p><ul><li><a href="http://brilliantpowered.com/">BrilliantPowered.com</a> </li><li><a href="https://www.linkedin.com/in/remischmaltz/">LinkedIn: Remi Schmaltz</a></li><li><a href="https://www.linkedin.com/company/brilliant-harvest-inc/">LinkedIn: Brilliant Harvest</a></li><li><a href="https://www.youtube.com/@BrilliantHarvest">Youtube: Brilliant Harvest</a></li><li><a href="https://meetings.hubspot.com/remi-schmaltz">Make Your Equipment Experience Brilliant — Schedule a Demo<br></a><br></li></ul>]]>
      </itunes:summary>
      <itunes:keywords>AI in dealerships, service efficiency, customer experience, dealer workflows, technician shortage, onboarding &amp; training, leadership &amp; culture, digital transformation, dealership expansion, M&amp;A integration, uptime &amp; support, parts &amp; service synergy, CRM &amp; DMS best practices, self-service customer tools, proactive service, connected machines, internal communication, knowledge management, everyday dealership stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://www.brilliantpowered.com" img="https://img.transistorcdn.com/oF62mMyG7_up7GvUnOC4kJgdgNHelSw_NfyDq0QH7-I/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZWUx/NTllZTEwMjhjZTI1/OGJjOWVkNmJiYzcy/OWQ1Zi5qcGc.jpg">Remi Schmaltz</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/27722021/transcript.txt" type="text/plain"/>
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