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    <title>Built From Scratch Podcast With Danny Lakey</title>
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    <description>Built From Scratch is a podcast about the real stories behind building businesses, brands, and ideas from the ground up.

Hosted by Danny Lakey - broadcaster, storyteller, and curious conversationalist - each episode dives into the journeys of entrepreneurs, founders, and business owners to uncover the wins, setbacks, pivots, and lessons that shaped their success. From first ideas to hard-earned breakthroughs, Danny explores what it really takes to build something that lasts.

Whether you’re launching your first venture, growing an established business, or simply fascinated by the people behind great businesses, Built From Scratch delivers honest conversations, practical insights, and inspiring stories to help you build your own path from scratch.

Brought to you by Podfire.</description>
    <copyright>© 2026 Podfire</copyright>
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    <pubDate>Fri, 17 Jul 2026 13:38:24 +1000</pubDate>
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      <title>Built From Scratch Podcast With Danny Lakey</title>
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    <itunes:summary>Built From Scratch is a podcast about the real stories behind building businesses, brands, and ideas from the ground up.

Hosted by Danny Lakey - broadcaster, storyteller, and curious conversationalist - each episode dives into the journeys of entrepreneurs, founders, and business owners to uncover the wins, setbacks, pivots, and lessons that shaped their success. From first ideas to hard-earned breakthroughs, Danny explores what it really takes to build something that lasts.

Whether you’re launching your first venture, growing an established business, or simply fascinated by the people behind great businesses, Built From Scratch delivers honest conversations, practical insights, and inspiring stories to help you build your own path from scratch.

Brought to you by Podfire.</itunes:summary>
    <itunes:subtitle>Built From Scratch is a podcast about the real stories behind building businesses, brands, and ideas from the ground up.</itunes:subtitle>
    <itunes:keywords>Entrepreneurship, Business, Founder Stories, Small Business, Business Growth, Startup, Business Strategy, Leadership, Marketing, Australian Entrepreneurs</itunes:keywords>
    <itunes:owner>
      <itunes:name>Podfire</itunes:name>
      <itunes:email>podcasts@podfire.com.au</itunes:email>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Why Great Businesses Are Easy to Find With Julian Price | Built From Scratch EP3</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Why Great Businesses Are Easy to Find With Julian Price | Built From Scratch EP3</itunes:title>
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      <description>
        <![CDATA[<p>What makes a business stand out online, and why do so many great businesses struggle to be found? In this episode of <strong>Built From Scratch</strong>, host Danny Lakey sits down with Julian Price, founder of Web Spree Digital, to explore the journey from sales professional to business owner and the lessons he’s learned building a digital marketing agency from the ground up. Julian shares why understanding the buyer’s journey matters more than simply having a website, how small businesses can improve their online presence without spending a fortune, and why adaptability, pricing your value, and knowing when to say no have been critical to his success. Whether you’re launching your first business or looking to grow an existing one, this episode is packed with practical advice for building a stronger foundation.</p><p>Brought to you by Podfire. If you would like to be a guest on the Built From Scratch Podcast or start your own podcasting journey reach out to podcasts@podfire.com.au or head to our website to learn more: www.podfire.com.au</p>]]>
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      <content:encoded>
        <![CDATA[<p>What makes a business stand out online, and why do so many great businesses struggle to be found? In this episode of <strong>Built From Scratch</strong>, host Danny Lakey sits down with Julian Price, founder of Web Spree Digital, to explore the journey from sales professional to business owner and the lessons he’s learned building a digital marketing agency from the ground up. Julian shares why understanding the buyer’s journey matters more than simply having a website, how small businesses can improve their online presence without spending a fortune, and why adaptability, pricing your value, and knowing when to say no have been critical to his success. Whether you’re launching your first business or looking to grow an existing one, this episode is packed with practical advice for building a stronger foundation.</p><p>Brought to you by Podfire. If you would like to be a guest on the Built From Scratch Podcast or start your own podcasting journey reach out to podcasts@podfire.com.au or head to our website to learn more: www.podfire.com.au</p>]]>
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      <pubDate>Fri, 17 Jul 2026 13:37:21 +1000</pubDate>
      <author>Podfire</author>
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      <itunes:duration>1593</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What makes a business stand out online, and why do so many great businesses struggle to be found? In this episode of <strong>Built From Scratch</strong>, host Danny Lakey sits down with Julian Price, founder of Web Spree Digital, to explore the journey from sales professional to business owner and the lessons he’s learned building a digital marketing agency from the ground up. Julian shares why understanding the buyer’s journey matters more than simply having a website, how small businesses can improve their online presence without spending a fortune, and why adaptability, pricing your value, and knowing when to say no have been critical to his success. Whether you’re launching your first business or looking to grow an existing one, this episode is packed with practical advice for building a stronger foundation.</p><p>Brought to you by Podfire. If you would like to be a guest on the Built From Scratch Podcast or start your own podcasting journey reach out to podcasts@podfire.com.au or head to our website to learn more: www.podfire.com.au</p>]]>
      </itunes:summary>
      <itunes:keywords>Digital Marketing, SEO, Online Strategy, Web Design, Small Business Marketing, Customer Journey, Google Search, WebSpree Digital</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Brewing Bold Ideas - Official Beer Co. With Brett McCallum | BFS Ep 2</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Brewing Bold Ideas - Official Beer Co. With Brett McCallum | BFS Ep 2</itunes:title>
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      <description>
        <![CDATA[<p>In this episode of <em>Build From Scratch with Sharon Hunneybell</em>, Sharon sits down with entrepreneur and creative thinker <strong>Brett McCallum</strong>, the founder of <strong>Official Beer Co</strong> — a brand built on collaboration, community, and world-class brewing. Brett shares how his passion for storytelling, people, and innovation led to the creation of a beer company that’s as much about connection as it is about craft. From forming international brewing partnerships to developing standout designs and memorable experiences, Brett talks about what it really takes to build a lifestyle brand that resonates with authenticity and fun.</p><p><strong>Show Notes</strong></p><ul><li>Meet <strong>Brett McCallum</strong>, founder of Official Beer Co and serial entrepreneur</li><li>The origin story: how Official Beer Co began as a bold idea during the pandemic</li><li>Crafting beer with purpose — the brand philosophy behind “Official”</li><li>Collaborations with breweries in New Zealand and Australia</li><li>How storytelling and community drive every business decision</li><li>Building a lifestyle brand that balances fun, flavour, and meaning</li><li>The importance of authenticity in connecting with customers</li><li>Advice for entrepreneurs on starting, pivoting, and staying inspired</li></ul><p>Produced by Podfire</p>]]>
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      <content:encoded>
        <![CDATA[<p>In this episode of <em>Build From Scratch with Sharon Hunneybell</em>, Sharon sits down with entrepreneur and creative thinker <strong>Brett McCallum</strong>, the founder of <strong>Official Beer Co</strong> — a brand built on collaboration, community, and world-class brewing. Brett shares how his passion for storytelling, people, and innovation led to the creation of a beer company that’s as much about connection as it is about craft. From forming international brewing partnerships to developing standout designs and memorable experiences, Brett talks about what it really takes to build a lifestyle brand that resonates with authenticity and fun.</p><p><strong>Show Notes</strong></p><ul><li>Meet <strong>Brett McCallum</strong>, founder of Official Beer Co and serial entrepreneur</li><li>The origin story: how Official Beer Co began as a bold idea during the pandemic</li><li>Crafting beer with purpose — the brand philosophy behind “Official”</li><li>Collaborations with breweries in New Zealand and Australia</li><li>How storytelling and community drive every business decision</li><li>Building a lifestyle brand that balances fun, flavour, and meaning</li><li>The importance of authenticity in connecting with customers</li><li>Advice for entrepreneurs on starting, pivoting, and staying inspired</li></ul><p>Produced by Podfire</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Oct 2025 12:45:47 +1000</pubDate>
      <author>Podfire</author>
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      <itunes:author>Podfire</itunes:author>
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      <itunes:duration>1521</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>Build From Scratch with Sharon Hunneybell</em>, Sharon sits down with entrepreneur and creative thinker <strong>Brett McCallum</strong>, the founder of <strong>Official Beer Co</strong> — a brand built on collaboration, community, and world-class brewing. Brett shares how his passion for storytelling, people, and innovation led to the creation of a beer company that’s as much about connection as it is about craft. From forming international brewing partnerships to developing standout designs and memorable experiences, Brett talks about what it really takes to build a lifestyle brand that resonates with authenticity and fun.</p><p><strong>Show Notes</strong></p><ul><li>Meet <strong>Brett McCallum</strong>, founder of Official Beer Co and serial entrepreneur</li><li>The origin story: how Official Beer Co began as a bold idea during the pandemic</li><li>Crafting beer with purpose — the brand philosophy behind “Official”</li><li>Collaborations with breweries in New Zealand and Australia</li><li>How storytelling and community drive every business decision</li><li>Building a lifestyle brand that balances fun, flavour, and meaning</li><li>The importance of authenticity in connecting with customers</li><li>Advice for entrepreneurs on starting, pivoting, and staying inspired</li></ul><p>Produced by Podfire</p>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship, startups, business stories, founders, Official Beer Co, Brett McCallum, beer brand, Australian business, collaboration, creativity, innovation, brand storytelling, lifestyle branding, craft beer, brewery partnerships, marketing, authenticity, community building, startup journey, business growth, Build From Scratch, Sharon Hunneybell</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Turning Passion Into Business - Local Card Shop with Rob Verhoeve | BFS Ep1</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Turning Passion Into Business - Local Card Shop with Rob Verhoeve | BFS Ep1</itunes:title>
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        <![CDATA[<p>In the very first episode of <em>Build From Scratch with Sharon Hunneybell</em>, Sharon sits down with Rob Verhoeve, co-founder of Local Card Shop in Brisbane. Rob shares how his childhood passion for trading cards turned into a thriving business that now serves collectors of all ages—from kids with pocket money to serious investors. He opens up about leaving a long career in banking, taking a leap of faith, and honoring his late mother’s advice to do something for himself. Together, Sharon and Rob explore the booming collectibles industry, the rise of trading platforms like Whatnot, and the joy of building a community space for collectors.</p><p><strong>Show Notes</strong></p><ul><li>Meet Rob Verhoeve, co-founder of Local Card Shop in Woolloongabba, Brisbane</li><li>Rob’s early love for sports cards and how it shaped his entrepreneurial journey</li><li>The story behind leaving a 30-year banking career to follow his passion</li><li>Building a card shop that fosters community, connection, and fun</li><li>The growth of the collectibles industry: sports cards, Pokémon, Magic the Gathering, and more</li><li>New opportunities in online platforms like Whatnot and live-streamed auctions</li><li>Lessons learned from starting a business from scratch</li><li>Rob’s goals for expanding the shop’s online presence</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the very first episode of <em>Build From Scratch with Sharon Hunneybell</em>, Sharon sits down with Rob Verhoeve, co-founder of Local Card Shop in Brisbane. Rob shares how his childhood passion for trading cards turned into a thriving business that now serves collectors of all ages—from kids with pocket money to serious investors. He opens up about leaving a long career in banking, taking a leap of faith, and honoring his late mother’s advice to do something for himself. Together, Sharon and Rob explore the booming collectibles industry, the rise of trading platforms like Whatnot, and the joy of building a community space for collectors.</p><p><strong>Show Notes</strong></p><ul><li>Meet Rob Verhoeve, co-founder of Local Card Shop in Woolloongabba, Brisbane</li><li>Rob’s early love for sports cards and how it shaped his entrepreneurial journey</li><li>The story behind leaving a 30-year banking career to follow his passion</li><li>Building a card shop that fosters community, connection, and fun</li><li>The growth of the collectibles industry: sports cards, Pokémon, Magic the Gathering, and more</li><li>New opportunities in online platforms like Whatnot and live-streamed auctions</li><li>Lessons learned from starting a business from scratch</li><li>Rob’s goals for expanding the shop’s online presence</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 30 Sep 2025 16:59:15 +1000</pubDate>
      <author>Podfire</author>
      <enclosure url="https://media.transistor.fm/d7c652f5/c8a10d55.mp3" length="33875083" type="audio/mpeg"/>
      <itunes:author>Podfire</itunes:author>
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      <itunes:duration>1407</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In the very first episode of <em>Build From Scratch with Sharon Hunneybell</em>, Sharon sits down with Rob Verhoeve, co-founder of Local Card Shop in Brisbane. Rob shares how his childhood passion for trading cards turned into a thriving business that now serves collectors of all ages—from kids with pocket money to serious investors. He opens up about leaving a long career in banking, taking a leap of faith, and honoring his late mother’s advice to do something for himself. Together, Sharon and Rob explore the booming collectibles industry, the rise of trading platforms like Whatnot, and the joy of building a community space for collectors.</p><p><strong>Show Notes</strong></p><ul><li>Meet Rob Verhoeve, co-founder of Local Card Shop in Woolloongabba, Brisbane</li><li>Rob’s early love for sports cards and how it shaped his entrepreneurial journey</li><li>The story behind leaving a 30-year banking career to follow his passion</li><li>Building a card shop that fosters community, connection, and fun</li><li>The growth of the collectibles industry: sports cards, Pokémon, Magic the Gathering, and more</li><li>New opportunities in online platforms like Whatnot and live-streamed auctions</li><li>Lessons learned from starting a business from scratch</li><li>Rob’s goals for expanding the shop’s online presence</li></ul>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship, startup stories, founders, small business, retail business, collectibles, trading cards, sports cards, Pokémon, Magic the Gathering, Brisbane business, Gold Coast innovation, community business, hobby to business, startup journey, founder story, business inspiration, build from scratch, entrepreneurship podcast, Australian entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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